Shares of the struggling electric vehicle maker are down more than 90% from their lifetime high. Rivian will be rolling out its R2 vehicles this year, setting up an important moment for the stock.
Rivian is an up-and-coming EV stock that managed to out-sell Honda in EVs last year. The company is introducing the more affordable R2 this year to expand its customer base.
Rivian's R2 is key to getting the all-electric vehicle maker to profitability. The company has burned through billions of dollars on its path to profit, including $3 billion in the first three quarters of 2025 alone.
Rivian is using new technology to break into the highly competitive automotive sector. Rivian is about to launch a new, mass-market vehicle that could make or break its business.
The EV maker has burned a lot of cash, but recent moves have proven positive. The upcoming R2 launch could deliver game-changing volume for the EV maker.
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