Apple Aktie News

Apple has been long criticized for its lack of an AI strategy, but now the company's more measured approach to spending looks attractive.

Apple reported a blowout earnings report, with high iPhone sales and strong margins. The company added 150 million new active devices.

An odd thing happened on the road to AI dominance. The market became concerned about the large investments and intense competition among companies such as Amazon (NASDAQ: AMZN), Meta (NASDAQ: META), and OpenAI.

Major U.S. tech stocks continue to navigate through earnings, as well as the throwing out of AI narratives.

The company's Apple Intelligence launch failed, and management went back to the drawing board with AI. It partnered with Alphabet to introduce an AI-powered Siri, with likely plans to develop its own in-house program.

Apple is lagging behind other tech giants when it comes to artificial intelligence (AI) developments. Its iPhones, however, remain in strong demand.

The European Commission said Apple Ads and Apple Maps should not be designated under the EU's Digital Markets Act, citing Apple Maps' relatively low usage in the EU and the limited scale of Apple Ads in the EU online advertising market.

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