German carmaker Volkswagen is considering building the next model of its Cupra brand's Tavascan SUV coupe in Europe instead of China in future, German newspaper Handelsblatt reported on Wednesday, citing company sources and internal production plans.
Major Chinese automakers will be next to knock on Brussels' door after Volkswagen secured a breakthrough tariff reprieve for its China-made Cupra Tavascan SUV, multiple industry insiders and analysts said.
The European Commission has approved a request by Volkswagen's CUPRA brand to free its Tavascan SUV coupe, which is made in China and shipped to Europe, from import tariffs in exchange for a minimum price model, a company spokesperson said on Tuesday.
Automakers are largely sitting on the advertising sidelines during this year's Super Bowl amid broader uncertainty in the U.S. automotive industry. General Motors, Toyota Motor and Volkswagen are the only automakers expected to advertise Sunday during Super Bowl 60 between the Seattle Seahawks and the New England Patriots.
Volkswagen has scaled back its aggressive full-EV plans of late. It is still developing EVs and extended-range EVs to win over potential customers put off by range anxiety and EV costs.
Volkswagen's joint venture with Chinese state-owned FAW will recall 206,012 units of the Audi Q2L produced in China between August 2018 and January 2025 over the risk of car body panels coming loose, China's market regulator said on Friday.
Volkswagen overtook Tesla in sales of fully-electric cars in Europe in 2025, data from JATO Dynamics showed on Thursday, another setback for the U.S. automaker after China's BYD dethroned it as the world's top EV maker last year.
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