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I upgrade Urban Outfitters to buy with a $96 price target, as the turnaround is now firmly established. Strong same-store sales and margin improvements, plus Nuuly's growth and profitability, support sustainable 10% earnings growth through 2027. Valuation remains attractive at under 11x P/CE and a 0.7x PEG, with consensus targets lagging behind the company's improving fundamentals.
Urban Outfitters, Inc. soared after posting strong Q1 results, showcasing a return to growth for all of its core brands. The company's comp sales growth is driven by higher traffic instead of price increases. The company plans to "gently and sparingly" raise prices to offset tariff impacts. Including proposed pricing changes, Urban Outfitters expects only a 20bps hit to gross margin from tariffs.
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