The White House announced modifications to reciprocal tariffs on certain agricultural products, including tropical fruits and fruit juices. Vita Coco expects to pay a significantly lower average tariff rate on its products.
Shares of the coconut water brand Vita Coco soared Monday on the news it would be eligible for the latest round of exemptions from President Donald Trump's tariffs.
NEW YORK, Nov. 17, 2025 (GLOBE NEWSWIRE) -- The Vita Coco Company, Inc. (NASDAQ: COCO) (“Vita Coco” or the “Company”), a leading high-growth platform of better-for-you beverage brands, today provided the following response to the recent Executive Order modifying the scope of the reciprocal tariff with respect to certain agricultural products.
Jane Prior, Chief Marketing Officer of Vita Coco (COCO +0.53%), exercised 10,000 stock options and immediately sold the equivalent number of shares through a derivative transaction (option exercise with immediate sale) on Oct. 29, 2025. SEC Form 4 filing
Vita Coco is experiencing rapid growth in the coconut water market but currently trades at a high valuation for a CPG company. COCO's Q3 2025 revenue surged 37.2%, yet guidance suggests a seasonal slowdown and possible Q4 revenue decline, reflecting inherent business fluctuations. Tariffs remain a risk for COCO, but long-term prospects are supported by strong category growth and potential for s...
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