At CES 2026, Anthony Wood, Roku's founder, chairman, and CEO, offered a hint about the future of the company's newest streaming channel, Howdy, and its ambition to become a broader competitor in the market. Launched last August, the $2.99 per month streaming service offers ad-free access to library content, at a time when rival streamers are raising their prices.
NEW YORK--(BUSINESS WIRE)--Roku, Inc. (NASDAQ: ROKU) is now the first major streaming publisher to use iSpot's Outcomes at Scale product for the explicit intention of optimizing off outcomes. This expansion of Roku and iSpot's partnership will help brands achieve more accountable, performance-focused campaign results on the Roku platform. With this integration, Roku advertisers can now use iSpo...
NEW YORK--(BUSINESS WIRE)--Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, announced an expansion of their long-term strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data into Nielsen's advanced campaign measurement and outcome solutions. With streaming on Roku devices alone...
Roku Inc (NASDAQ:ROKU) stock is on the rise, up 2.3% at $111.59 at last check, after a rare double upgrade from Morgan Stanley to "overweight" from "underweight," to go with a price-target hike to $135 from $85.
Given the surge of interest and potential in quantum computing, it would also help explain why analysts at Jefferies say D-Wave Quantum (NASDAQ: QBTS) could surge 90% higher in 2026.
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