Celsius Holdings is upgraded to a 'soft buy,' reflecting enhanced Pepsi partnership, recent acquisitions, and improved strategic alignment. Pepsi's new 'captaincy' role centralizes distribution, inventory planning, and retail execution for CELH, Rockstar, and Alani Nu, addressing past destocking issues. Acquisitions of Alani Nu and Rockstar expand CELH's growth avenues, but integration and dist...
Both announced near-identical dividend increases in 2025, and offer solid dividend yields. Nevertheless, they have very different dividend growth prospects for the years ahead.
PepsiCo will cut hundreds of products after Elliott Investment Management pushes for cost reductions. The company will reduce SKUs by 20% to boost value.
PepsiCo is rated a sell due to rising debt, weak free cash flow, and unsustainable dividend coverage. PEP's recent growth stems from aggressive price hikes, masking persistent volume declines and deteriorating operating profits in core segments. Net debt has doubled over the past decade to $44 billion, while free cash flow has failed to cover dividend payouts for several quarters.
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