On Aktie News

Earnings season has come and gone, and many prominent companies surprised analysts with impressive Q1 earnings strength. Despite unpredictable tariffs, a weakening dollar, and ISM survey comments that suggest Armageddon is imminent, the S&P 500 continues to chug along toward its February all-time high.

On's growth accelerated for the fourth straight quarter — people call it hype, I call it a revolution. Despite tariff uncertainties, management raised their full year sales guidance. Management intends to raise prices to mitigate tariff pressures — they expect no demand destruction from this.

The market still doesn't know what to make of the new tariff impact, which makes a lot of sense because there's still so much uncertainty. Although the U.S. and China have agreed to a 90-day pause on the newest tariffs, which would slap significant tariffs on goods between U.S. and China, there's still an increase in tariffs on Chinese products that stands today at 30%.

Nike and Adidas have long dominated the global sportswear market, but Swiss sneaker company On is quickly gaining ground.

On Holding (ONON -0.54%) is being hit by tariffs like everyone else, but the company's response is unique. Management has said it will raise prices, which will keep profits coming in.

ZURICH, Switzerland--(BUSINESS WIRE)--Helena Helmersson Elected To On Board of Directors.

On Holding stock is nearing a buy point in a deep cup base. The company reported record revenue in its latest quarter.

Identifying up-and-coming brands can be a profitable investment strategy. There are promising new businesses starting to gain the attention on Wall Street in the restaurant and athletic wear industries.