Nike Aktie News

The recently announced November retail report showed that consumers continue to spend. There were a number of strong categories in the report, which could help drive the stocks of companies in those areas.

Nike's NKE-0.33% wait-and-see approach to the fast-growing paddle sport that blends tennis, badminton and ping-pong is changing, after the company made No. 1-ranked pickleball player Anna Leigh Waters the first professional pickleball player to join its roster of sponsored athletes earlier this week.

Weak revenue growth, tariffs, and promotional activity in China are hammering Nike's bottom line. The company's brand strength will support its relevance far into the future.

Nike and Starbucks both are iconic companies that have been struggling to generate growth in recent years. Their margins have also come under pressure.

Nike has been losing market share for years, and that trend is likely to continue. The apparel segment was the only part of the business that meaningfully grew in its fiscal 2026 Q2, and that growth decelerated sequentially.

Shares of Nike (NASDAQ:NKE) have been flying higher ever since Apple (NASDAQ:AAPL) CEO Tim Cook, who's also on Nike's board of directors (and has been for quite some time), backed up the truck on shares of the sneaker giant, picking up around $3 million worth of shares.

Nike signed a deal with pickleball player Anna Leigh Waters in the company's first partnership in the sport. The 18-year-old will represent Nike in apparel and footwear across all competitions and serve as a global ambassador as the sport continues its rapid growth.

The sportswear retailer could become a dividend aristocrat at the end of 2026, having raised its payout every year since 2002.