The grocery delivery service Instacart is using artificial intelligence to experiment with prices and charge some shoppers more than others for the same items, a new study found.
LOS ANGELES, Dec. 12, 2025 (GLOBE NEWSWIRE) -- The Portnoy Law Firm advises Instacart (“Instacart" or the "Company") (NASDAQ: CART) investors that the firm has initiated an investigation into possible securities fraud, and may file a class action on behalf of investors.
Instacart's AI-pricing experiments can charge customers up to 23% more for identical products, potentially costing families $1,200 extra annually through hidden markups.
The grocery-delivery company's stock was down in morning trading after a report said it displayed several different prices for users who added the same item from the same store at the same time.
Instacart's algorithmic pricing tools caused shoppers to pay different prices for identical items from the same store, according to a new study. The grocery delivery platform said some of its retail partners run limited pricing tests, but it denied that they use personal data or change prices in real time.
These 12 tech companies are most vulnerable to having their business models upended by the AI revolution, according to Wedbush Securities
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