Harley-Davidson Aktie News

Harley-Davidson, Inc. reported weak Q4 results across all segments. Lower motorcycle sales and a previous loan book transaction weigh on earnings. The 2026 guidance suggests weak earnings ahead. The year is a reset period for HOG, as the company is going through strategic changes. Recovery in the loan book and $150 million in cost savings should improve earnings from 2027 forward.

A day after Harley-Davidson reported weaker quarterly earnings, the famed motorcycle maker got a warning that its debt ratings may be cut to junk by spring.

Harley-Davidson, Inc. (HOG) Q4 2025 Earnings Call Transcript

Harley-Davidson ( NYSE:HOG ) just issued fourth-quarter and full-year 2025 earnings that missed analyst expectations, reporting wider per-share losses than analysts forecast, with revenue also falling short of some projections amid ongoing demand weakness.

Harley reported a per-share loss of $2.44, from sales of $496 million. Wall Street was looking for a $1.07 loss from sales of $485 million.

Harley-Davidson more than doubled its loss in the fourth quarter as motorcycle sales continued to slump.

MILWAUKEE, Feb. 10, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported fourth quarter and full year 2025 results and provided its 2026 outlook. "As we close out a challenging year for the Company, we are taking deliberate actions to stabilize the business, restore dealer confidence, and align wholesale activity with retail demand.

Harley-Davidson reported a wider loss in the fourth quarter on Tuesday, hurt by a pullback in consumer spending toward recreational vehicles.