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CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) projects that global technology spend will grow by 7.8% in 2026 to reach $5.6 trillion — up from $5.2 trillion in 2025. According to Forrester's Global Tech Market Forecast, 2025 To 2030, despite US tariffs, in 2026, most countries will see similar economic growth compared to 2025. This momentum reflects continued AI investment and ado...
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 12, 2026. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provid...
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced a strategic update to its global events portfolio, reinforcing the company's continued commitment to delivering greater value, relevance, and flexibility to its event attendees. Building on its flagship Summits, the firm is introducing shorter, more intimate one- to one-and-a-half-day Forums that emphasize deeper engage...
CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester's (Nasdaq: FORR) report, The State Of Business Buying, 2026, generative AI is fundamentally reshaping how business buyers discover, evaluate, and purchase products and services. While genAI searches are the starting point for B2B buyers, leaders are increasingly relying on their internal and external buying networks — comprising colleagu...
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced the theme and agenda for B2B Summit North America, being held in Phoenix, April 26–29, 2026. With more than 90% of business buyers already using or planning to use generative AI to support their purchase decisions, Forrester underscores that traditional B2B go-to-market (GTM) strategies are no longer working, as most bu...
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) forecasts that automation and AI will have a real but modest impact on jobs through 2030. While AI could account for 6% of total US job losses, equating to 10.4 million roles, widespread AI-driven job replacement remains unlikely, as labor productivity would need to accelerate significantly for AI to replace human talent at scale. Rath...
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened calls for nominations for its 2026 B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards. Forrester's B2B Awards recognize organizations that have successfully aligned their marketing, sales, product, and customer success functions to orient around customers' and buyers' needs. These awards also ...
Forrester Research, Inc. ( FORR ) Q3 2025 Earnings Call October 30, 2025 4:30 PM EDT Company Participants Edward Morris - Executive Officer George Colony - Founder, Chairman, CEO & President Chris Finn - Chief Financial Officer Nate Swan - Chief Sales Officer Carrie Fanlo - Chief Product Officer Conference Call Participants Thomas Roesch - William Blair & Company L.L.C., Research Division Micha...
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