Burberry Aktie News

Burberry Group PLC's (LSE:BRBY) brand momentum is showing signs of improvement, according to Morgan Stanley's recent luxury goods sector check. After a period of weaker performance, experts report a shift from last year's double-digit declines to small positive growth this year.

Scarves, umbrellas and the classic trench are key to CEO Joshua Schulman's revival of the luxury brand.

Shares in Burberry Group PLC (LSE:BRBY) rose 2.7% after UBS strategists turned positive on the luxury sector, reversing their previous cautious stance and upgrading it from underweight to neutral. UBS argued the luxury sector had become "rarely oversold," creating an attractive short-term opportunity.

Burberry Group PLC (LSE:BRBY) looks set to deliver a much-needed shot in the arm when it reports first-quarter results on 18 July. UBS is forecasting a stabilisation in like-for-like sales and expects full-year growth to accelerate to 5%, supporting a modest upgrade to earnings forecasts for 2027 and 2028.

Burberry shares rose on Wednesday as brokerages turned relatively upbeat on the British luxury brand before its first quarter trading statement on July 18.

Wachstum trotz Gegenwind: Richemont punktet mit Cartier & Co. – und bleibt dank klarer Strategie ein Analystenfavorit.

Troubled U.K. luxury fashion brand Burberry has paid its new chief executive,

In RepTrak's list of the top 100 world's most reputable companies in 2025, Burberry and Chanel were the biggest movers among luxury brands that earned a place on that list. Chanel was luxury's biggest reputational loser, dropping from number 24 last year to 55 this, and Burberry was its biggest winner, moving up 53 positions to reach number 37.