Adidas Aktie News

Vietnam's new U.S. trade deal imposes steep tariffs on sneaker exports, hitting brands like Deckers Outdoor Corporation and adidas AG due to their heavy reliance on Vietnamese manufacturing. Deckers stands out with strong revenue growth, disciplined cost control, robust cash reserves, and pricing power, making it well-positioned to absorb tariff shocks. Adidas, despite recent financial improvem...

Adidas AG (OTCQX:ADDYY) has been upgraded UBS, which sees the German sportswear giant as better positioned than Nike, citing product strength and operational improvements. Recent underperformance against the American brand (adidas down 8% versus Nike up 13%) is not seen as fundamental at UBS.

Die zuletzt gut erholten Aktien von Adidas DE000A1EWWW0 und Puma DE0006969603 sind am Donnerstagvormittag an Charthürden abgedreht.

Deutsche Bank Research hat die Einstufung für Adidas DE000A1EWWW0 auf "Buy" mit einem Kursziel von 270 Euro belassen.

Juventus have extended their technical partnership with German sportswear giant Adidas until June 2037, in a deal worth 408 million euros ($468 million) over a decade, the Serie A club said in a statement.

Adidas is once again in the cybersecurity spotlight. This time the breach came through a side door.

German sportswear company Adidas has reported a data breach involving a customer service provider. As Reuters reported, the company announced Friday (May 23) that cybercriminals had accessed customer data via a third-party customer service provider, while noting that the breach did not involve passwords or credit card data.

Nike and Adidas have long dominated the global sportswear market, but Swiss sneaker company On is quickly gaining ground.