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Vergleich mit Peer Group
📊 Peer Group
📈 Was ist das?
Die Peer Group sind die Unternehmen mit dem ähnlichsten Geschäftsmodell. Sie dienen als Vergleichsmaßstab, um eine Aktie einzuordnen.
🧮 Wie wird sie ausgewählt?
Nach Ähnlichkeit des Geschäftsmodells, also Unternehmen aus derselben Branche, mit vergleichbaren Produkten und einer ähnlichen Kundengruppe. Nur so vergleichst du Äpfel mit Äpfeln.
🏛️ Wofür ist sie wichtig?
Ob eine Aktie günstig oder teuer ist, lässt sich am ehesten im Vergleich beurteilen. Ein KGV von 18 oder ein EV/FCF von 20 wirkt je nach Maßstab günstig oder teuer. Die Peer Group liefert dabei den treffsichersten Maßstab: Unternehmen mit ähnlichem Geschäftsmodell, die denselben Bedingungen unterliegen.
🎯 Was bedeutet das für Anleger?
Liegt eine Kennzahl unter dem Peer-Durchschnitt, ist die Aktie relativ günstiger bewertet, über dem Durchschnitt entsprechend teurer. Ein Abschlag zur Peer Group kann eine Chance sein, aber auch einen Grund haben (zum Beispiel geringeres Wachstum). Der Vergleich ist ein Startpunkt, kein Urteil.
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📘 Marktkapitalisierung
📈 Was ist das?
Die Marktkapitalisierung zeigt, wie viel ein Unternehmen laut Börse aktuell wert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft Unternehmen in Größenklassen (Large, Mid, Small Cap) einzuordnen und gibt Hinweise auf Marktmacht und Stabilität.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Große Unternehmen gelten als stabiler, zahlen oft Dividenden, wachsen aber langsamer.
- Kleine Firmen können stärker wachsen, sind aber schwankungsanfälliger.
- Die Marktkapitalisierung ist ein guter Indikator für Unternehmensgröße, aber kein Maß für Unter- oder Überbewertung.
📘 Enterprise Value (Unternehmenswert)
📈 Was ist das?
Der Enterprise Value (EV) zeigt, was ein Unternehmen tatsächlich kostet, wenn man es komplett übernehmen würde – inklusive Schulden und abzüglich Cash.
🧮 Wie wird es berechnet?
(= Marktkapitalisierung + Nettoverschuldung)
🏛️ Wofür ist es wichtig?
Der EV ist eine realistischere Bewertungsbasis als die Marktkapitalisierung, da er die Kapitalstruktur berücksichtigt. Er ist Grundlage für Kennzahlen wie EV/FCF oder EV/Sales.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Der Enterprise Value zeigt, was ein Unternehmen tatsächlich wert ist – unabhängig davon, wie es finanziert ist.
- Er ist besonders wichtig für professionelle Investoren, da er eine objektivere Grundlage für Bewertungsvergleiche bietet als die Marktkapitalisierung allein.
- Ein Unternehmen mit hoher Verschuldung erscheint im EV teurer, eines mit viel Cash günstiger – auch wenn sie an der Börse gleich viel wert sind.
📘 Nettoverschuldung
📈 Was ist das?
Die Nettoverschuldung zeigt, wie viele Schulden nach Abzug des verfügbaren Cashs tatsächlich verbleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie zeigt, wie stark ein Unternehmen von Fremdkapital abhängig ist – und wie gut es in der Lage ist, seine Schulden kurzfristig zu bedienen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige oder negative Nettoverschuldung bedeutet hohe finanzielle Stabilität.
- Unternehmen mit viel Cash und geringer Verschuldung sind besser gerüstet für Krisen.
- Eine hohe Nettoverschuldung erhöht das Risiko – besonders bei steigenden Zinsen oder konjunkturellen Schwächen.
📘 Cash
📈 Was ist das?
Der Cashbestand zeigt, wie viele liquide Mittel einem Unternehmen sofort zur Verfügung stehen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Er gibt Auskunft über die finanzielle Flexibilität: Ein hoher Cashbestand ermöglicht Investitionen, Rückkäufe oder Krisenresistenz.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Cashbestand zeigt finanzielle Stärke und Handlungsspielraum.
- Cash kann für Investitionen, Schuldentilgung oder Aktienrückkäufe genutzt werden.
- Allerdings: Zu viel ungenutztes Kapital kann auch auf mangelnde Investitionsideen hinweisen.
📘 Anzahl ausstehender Aktien
📈 Was ist das?
Die Anzahl ausstehender Aktien gibt an, wie viele Aktien eines Unternehmens aktuell im Umlauf sind und von Investoren gehalten werden.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die Grundlage für viele Kennzahlen wie Gewinn je Aktie (EPS), Marktkapitalisierung oder KGV.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Je weniger Aktien im Umlauf sind, desto höher fällt z. B. der Gewinn je Aktie aus – wichtig für Bewertung und Dividendenrendite.
- Aktienrückkäufe verringern die Anzahl ausstehender Aktien – und steigern den Wert je Aktie.
- Kapitalerhöhungen haben den gegenteiligen Effekt: mehr Aktien → Verwässerung der bestehenden Anteile.
📘 Kurs-Gewinn-Verhältnis (KGV)
📈 Was ist das?
Das KGV zeigt, wie oft der Gewinn pro Aktie im aktuellen Aktienkurs enthalten ist – also wie „teuer“ eine Aktie im Verhältnis zum Gewinn ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KGV gehört zu den bekanntesten Bewertungskennzahlen. Es hilft Anlegern einzuschätzen, ob eine Aktie im Vergleich zu ihrem Gewinn eher günstig oder teuer erscheint.
🧮 Berechnung
📊 KGV (TTM) = bezogen auf den Gewinn der letzten 12 Monate (Trailing Twelve Months):🎯 Was bedeutet das für Anleger?
- Ein niedriges KGV kann auf eine günstige Bewertung hindeuten – oder auf Probleme im Geschäftsmodell.
- Ein hohes KGV kann Wachstumserwartungen widerspiegeln – oder eine überbewertete Aktie.
📘 Kurs-Umsatz-Verhältnis (KUV)
📈 Was ist das?
Das KUV zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen – unabhängig vom Gewinn.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KUV ist besonders bei wachstumsstarken oder noch nicht profitablen Unternehmen hilfreich. Es zeigt, wie hoch der Umsatz an der Börse bewertet wird.
🧮 Berechnung
Marktkapitalisierung = 867,97 Mio. € | Umsatz (TTM) = 238,72 Mio. €
Marktkapitalisierung = 867,97 Mio. € | Umsatz erwartet = 271,08 Mio. €
🎯 Was bedeutet das für Anleger?
- Ein niedriges KUV kann auf Unterbewertung hindeuten – oder auf schwache Margen.
- Ein hohes KUV kann hohe Erwartungen widerspiegeln – oder übermäßigen Optimismus.
- Besonders sinnvoll bei Wachstumsunternehmen, bei denen der Gewinn oder Free Cashflow (noch) keine Aussagekraft hat.
📘 Unternehmenswert zu Umsatz (EV/Sales)
📈 Was ist das?
EV/Sales zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen, wenn man auch Schulden und Cash berücksichtigt – es ist eine kapitalstrukturbereinigte Version des KUV.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl eignet sich besonders für den Vergleich von Unternehmen mit unterschiedlicher Verschuldung – sie zeigt, wie teuer ein Unternehmen tatsächlich im Verhältnis zum Umsatz ist.
🧮 Berechnung
Enterprise Value = 822,43 Mio. € | Umsatz (TTM) = 238,72 Mio. €
Enterprise Value = 822,43 Mio. € | Umsatz erwartet = 271,08 Mio. €
🎯 Was bedeutet das für Anleger?
- EV/Sales ist neutral gegenüber der Kapitalstruktur und eignet sich gut für Unternehmensvergleiche.
- Ein niedriges Verhältnis kann auf eine günstig bewertete Aktie hindeuten – ein hohes Verhältnis auf hohe Erwartungen oder Überbewertung.
- Besonders nützlich bei wachstumsstarken, noch nicht profitablen Firmen.
📘 Unternehmenswert zu Free Cashflow (EV/FCF) | ex SBC
📈 Was ist das?
EV/FCF setzt den Unternehmenswert eines Unternehmens ins Verhältnis zu seinem Free Cashflow. Die Kennzahl zeigt damit, mit welchem Vielfachen des aktuellen Free Cashflows ein Unternehmen bewertet wird. EV/FCF ex SBC berücksichtigt zusätzlich aktienbasierte Vergütungen (Stock-Based Compensation, SBC). SBC verursacht zwar keinen direkten Cash-Abfluss, kann bestehende Aktionäre jedoch durch die Ausgabe zusätzlicher Aktien verwässern. Deshalb wird SBC bei dieser Variante vom Free Cashflow abgezogen.
🧮 Wie wird es berechnet?
EV/FCF ex SBC = Enterprise Value ÷ (Free Cashflow (TTM) − SBC)
🏛️ Wofür ist es wichtig?
EV/FCF ermöglicht eine Bewertung auf Basis des Free Cashflows und ergänzt damit gewinnbasierte Bewertungskennzahlen wie das KGV. Die Variante ex SBC berücksichtigt zusätzlich die wirtschaftliche Belastung durch aktienbasierte Vergütungen und ermöglicht dadurch eine konservativere Betrachtung aus Sicht der Aktionäre.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriges EV/FCF bedeutet, dass der Unternehmenswert im Verhältnis zum aktuellen Free Cashflow niedrig ist. Die Ursachen dafür sollten jedoch immer im Unternehmens- und Branchenkontext betrachtet werden.
- Ein hohes EV/FCF bedeutet, dass der Unternehmenswert im Verhältnis zum aktuellen Free Cashflow hoch ist. Das kann beispielsweise auf hohe Wachstumserwartungen oder eine vorübergehend schwache Cash-Generierung zurückzuführen sein.
- Bei positiver SBC und positivem bereinigtem Free Cashflow fällt EV/FCF ex SBC in der Regel höher aus als das klassische EV/FCF.
- Besonders aussagekräftig ist die Kennzahl bei Unternehmen mit relativ stabilen und gut einschätzbaren Cashflows.
- Bei negativem oder sehr niedrigem Free Cashflow ist EV/FCF nur eingeschränkt aussagekräftig und sollte nicht wie ein gewöhnliches Bewertungsmultiple interpretiert werden.
📘 Kurs-Buchwert-Verhältnis (KBV)
📈 Was ist das?
Das KBV zeigt, wie hoch der Marktwert eines Unternehmens im Verhältnis zu seinem bilanziellen Eigenkapital ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KBV ist besonders bei Substanzwerten (z. B. Banken, Industrie) relevant. Es hilft Anlegern zu erkennen, ob ein Unternehmen unter oder über seinem buchhalterischen Vermögen bewertet ist.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein KBV unter 1 kann auf Unterbewertung oder schwache Rentabilität hindeuten.
- Ein KBV über 1 zeigt, dass der Markt dem Unternehmen Mehrwert über den Buchwert hinaus zuschreibt (z. B. Marken, Patente, Wachstum).
- Das KBV eignet sich besonders gut für Unternehmen mit stabilen, materiellen Vermögenswerten.
📘 Dividende je Aktie
📈 Was ist das?
Die Dividende je Aktie zeigt, wie viel Geld ein Unternehmen pro Aktie an seine Aktionäre ausschüttet – typischerweise jährlich oder quartalsweise.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die absolute Größe der Auszahlung je Aktie – wichtig für alle, die regelmäßige Erträge suchen oder Dividendenstrategien verfolgen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile oder wachsende Dividende je Aktie ist oft ein Zeichen für ein solides Geschäftsmodell.
- Die Dividende je Aktie allein sagt aber nichts über die Rendite – dafür ist auch der Aktienkurs relevant (→ Dividendenrendite).
- Langfristig steigende Dividenden sind oft ein sehr gutes Merkmal (z. B. Dividenden-Aristokraten).
📘 Dividendenrendite
📈 Was ist das?
Die Dividendenrendite zeigt, wie hoch die Dividende eines Unternehmens im Verhältnis zum Aktienkurs ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft dabei, Dividendenaktien vergleichbar zu machen – unabhängig vom absoluten Auszahlungsbetrag.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile Dividendenrendite kann auf verlässliche Ausschüttungen hinweisen.
- Ein Vergleich der 1J- und 5J-Rendite hilft zu erkennen, ob das Dividendenwachstum mit dem Kurswachstum Schritt hält.
- Eine niedrige Rendite ist nicht zwingend negativ – sie kann auf starkes Kurswachstum hindeuten.
📘 Dividendenwachstum
📈 Was ist das?
Das Dividendenwachstum zeigt, wie stark ein Unternehmen seine Dividende je Aktie über die Zeit gesteigert hat.
🧮 Wie wird es berechnet?
5J: durchschnittliche jährliche Wachstumsrate (CAGR)
🏛️ Wofür ist es wichtig?
Stetig steigende Dividenden gelten als Zeichen für finanzielle Stärke und Aktionärsorientierung – besonders interessant für langfristige Investoren.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein stabiles Dividendenwachstum ist ein Zeichen nachhaltiger Ertragskraft.
- Ein hohes Dividendenwachstum kann ein erheblicher Hebel deiner Rendite sein:
- Wenn ein Unternehmen z. B. 1 € Dividende zahlt und diese über 5 Jahre jährlich um 15 % erhöht, bekommst du im 5. Jahr bereits 2 € je Aktie – doppelt so viel wie zu Beginn!
📘 Ausschüttungsquote (Payout)
📈 Was ist das?
Die Ausschüttungsquote zeigt, wie viel Prozent des Unternehmensgewinns (pro Aktie) als Dividende an die Aktionäre ausgeschüttet wird.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Quote hilft einzuschätzen, ob eine Dividende auf Dauer tragfähig ist – besonders im Verhältnis zum erzielten Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige Ausschüttungsquote bedeutet: Das Unternehmen behält einen größeren Teil des Gewinns für Investitionen – typisch für Wachstumsunternehmen.
- Eine moderate Quote (z. B. 25–50 %) steht oft für ein gesundes Gleichgewicht zwischen Ausschüttung und Zukunftsinvestitionen.
- Hohe Ausschüttungsquoten können attraktiv wirken, sind aber riskanter, wenn die Gewinne schwanken oder sinken.
📘 Dividendensteigerungen in Folge (Erhöhungen)
📈 Was ist das?
Diese Kennzahl zeigt, wie viele Jahre in Folge ein Unternehmen seine Dividende pro Aktie erhöht hat – ohne Kürzung oder Aussetzung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Ein langer Track Record kontinuierlicher Erhöhungen spricht für Verlässlichkeit, solide Finanzen und aktionärsfreundliche Unternehmenspolitik.
🎯 Was bedeutet das für Anleger?
- Ein langer Zeitraum mit Dividendensteigerungen stärkt das Vertrauen – besonders in Krisenzeiten.
- Solche Unternehmen gelten als verlässlich und planbar für Einkommensinvestoren.
- Je länger die Serie, desto stärker das Commitment gegenüber den Aktionären.
📘 Umsatz
📈 Was ist das?
Der Umsatz zeigt, wie viel ein Unternehmen insgesamt mit seinen Produkten und Dienstleistungen verdient – also den Bruttoerlös vor Abzug von Kosten.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Umsatz ist eine der zentralen Kennzahlen zur Einschätzung der Unternehmensgröße, Marktstellung und Wachstumskraft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein wachsender Umsatz zeigt eine steigende Nachfrage und kann ein guter Frühindikator für Gewinnsteigerungen sein.
- Vergleiche von aktuellem und erwartetem Umsatz geben Hinweise auf das Marktumfeld und Analystenerwartungen.
- Wichtig: Starker Umsatz allein genügt nicht – auch Margen und Profitabilität zählen.
📘 EBITDA
📈 Was ist das?
EBITDA steht für „Earnings Before Interest, Taxes, Depreciation and Amortization“ – also Gewinn vor Zinsen, Steuern und Abschreibungen. Es zeigt das operative Ergebnis eines Unternehmens, bereinigt um bilanztechnische und finanzierungsbedingte Effekte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBITDA ist eine verbreitete Kennzahl zur Beurteilung der operativen Leistungsfähigkeit – insbesondere bei kapitalintensiven Unternehmen oder im internationalen Vergleich.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes oder wachsendes EBITDA spricht für starke operative Erträge – unabhängig von Bilanzierung oder Steuerlast.
- EBITDA ist besonders nützlich, um Unternehmen branchenübergreifend zu vergleichen.
- Wichtig: EBITDA ist keine offizielle Gewinnkennzahl – Abschreibungen und Finanzierungskosten werden ausgeklammert.
📘 EBIT
📈 Was ist das?
EBIT steht für „Earnings Before Interest and Taxes“ – also Gewinn vor Zinsen und Steuern. Es zeigt das operative Ergebnis eines Unternehmens nach Abschreibungen, aber vor Finanzierungs- und Steueraufwand.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBIT ist eine zentrale Kennzahl zur Beurteilung der Profitabilität aus dem Kerngeschäft – unabhängig von Kapitalstruktur oder Steuersystem.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes EBIT deutet auf ein profitables Kerngeschäft hin – vor Zinslasten oder steuerlichen Effekten.
- Es erlaubt objektivere Vergleiche zwischen Unternehmen mit unterschiedlicher Finanzierung.
- Im Vergleich mit EBITDA zeigt EBIT bereits den Einfluss von Abschreibungen auf das operative Ergebnis.
📘 Nettogewinn
📈 Was ist das?
Der Nettogewinn ist der verbleibende Jahresüberschuss (oder -fehlbetrag) eines Unternehmens – nach Abzug aller Kosten, Steuern, Zinsen und Abschreibungen
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Nettogewinn ist die zentrale Erfolgskennzahl – er zeigt, wie profitabel ein Unternehmen nach allen Kosten tatsächlich arbeitet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein steigender Nettogewinn zeigt, dass das Unternehmen effizient wirtschaftet – trotz aller Kosten.
- Die Entwicklung des Gewinns beeinflusst z. B. direkt das KGV und weitere Kennzahlen.
- Im Zeitverlauf lässt sich ablesen, wie stabil und profitabel ein Geschäftsmodell wirklich ist.
📘 Free Cashflow (FCF) | ex SBC
📈 Was ist das?
Der Free Cashflow gibt an, wie viel Bargeld tatsächlich übrig bleibt, nachdem ein Unternehmen seine Betriebsausgaben und Investitionsausgaben gedeckt hat. Der FCF ex SBC zieht zusätzlich die aktienbasierte Vergütung ab, um den Cashflow um den Effekt der nicht zahlungswirksamen SBC zu bereinigen.
🧮 Wie wird es berechnet?
Free Cashflow ex SBC = Operativer Cashflow − SBC − Investitionen in Sachanlagen (CAPEX)
🏛️ Wofür ist es wichtig?
Der FCF spiegelt die tatsächliche Finanzkraft eines Unternehmens wider – unabhängig von den bilanziellen Gewinnen. Er zeigt, wie viel Spielraum ein Unternehmen für Dividenden, Aktienrückkäufe oder den Schuldenabbau hat. Der FCF ex SBC zieht zusätzlich die aktienbasierte Vergütung ab und zeigt, wie hoch die Cash-Generierung nach Abzug der SBC ausfällt.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow bedeutet, dass ein Unternehmen echte Finanzkraft besitzt – unabhängig vom bilanzierten Gewinn.
- Er ist oft die solideste Grundlage für nachhaltige Dividenden und Aktienrückkäufe.
- Sinkender FCF kann ein Warnsignal sein – auch wenn der Gewinn stabil aussieht.
📘 Umsatzwachstum
📈 Was ist das?
Das Umsatzwachstum zeigt, wie stark sich die Erlöse eines Unternehmens im Vergleich zum Vorjahr verändert haben – tatsächlich (TTM) und auf Prognosebasis (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (Umsatz erwartet ÷ Umsatz Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein wachsender Umsatz ist ein zentrales Signal für steigende Nachfrage, Geschäftsausweitung und Marktanteilsgewinne – besonders bei Wachstumsunternehmen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachstum ist der Motor langfristiger Wertsteigerung – besonders bei Technologie- und Wachstumsaktien.
- Wichtig ist nicht nur das aktuelle Wachstum, sondern auch dessen Nachhaltigkeit.
- Prognosen zeigen, ob Analysten weiteres Potenzial erwarten – oder eine Verlangsamung.
📘 EBITDA-Wachstum
📈 Was ist das?
Das EBITDA-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens vor Zinsen, Steuern und Abschreibungen im Vergleich zum Vorjahr gestiegen oder gesunken ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBITDA ÷ EBITDA Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein steigendes EBITDA ist ein Zeichen für verbesserte operative Ertragskraft – unabhängig von Finanzierungsstruktur oder Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Starkes EBITDA-Wachstum signalisiert operative Effizienz und Skalierung – besonders relevant in Wachstumsphasen.
- EBITDA-Wachstum ist ein Frühindikator für Margen- und Gewinnentwicklung – sollte aber stets im Zusammenhang mit Umsatz und EBIT betrachtet werden.
📘 EBIT Wachstum
📈 Was ist das?
Das EBIT-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens (nach Abschreibungen, aber vor Zinsen und Steuern) im Vergleich zum Vorjahr gewachsen ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBIT ÷ EBIT Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Das EBIT-Wachstum ist ein direkter Indikator für die wirtschaftliche Entwicklung des operativen Geschäfts – unter Berücksichtigung der Kapitalintensität (Abschreibungen).
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Steigendes EBIT signalisiert wachsende operative Rentabilität – auch unter Berücksichtigung von Abschreibungen.
- Das EBIT-Wachstum ist ein wichtiges Maß zur Beurteilung von Geschäftsmodellen mit hohen Investitionskosten.
- Im Zusammenspiel mit Umsatz- und EBITDA-Wachstum ergibt sich ein umfassendes Bild zur operativen Entwicklung.
📘 Nettogewinn-Wachstum
📈 Was ist das?
Das Nettogewinn-Wachstum zeigt, wie stark der Jahresüberschuss eines Unternehmens gegenüber dem Vorjahr gestiegen oder gesunken ist – sowohl tatsächlich (TTM) als auch auf Basis von Prognosen (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (erwarteter Nettogewinn ÷ Nettogewinn Vorjahr − 1) × 100
Der erwartete Wert basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Der Gewinn ist die entscheidende Ergebnisgröße für ein Unternehmen. Ein wachsender Nettogewinn deutet auf steigende Effizienz, stabile Kostenkontrolle und nachhaltige Ertragskraft hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachsender Nettogewinn stärkt die Bewertung, Dividendenfähigkeit und Kursfantasie.
- Stagnierender oder rückläufiger Gewinn trotz Umsatzwachstum kann auf Margendruck hinweisen.
📘 Free Cashflow-Wachstum
📈 Was ist das?
Das Free-Cashflow-Wachstum zeigt, wie sich der freie Mittelzufluss eines Unternehmens im Vergleich zum Vorjahr verändert hat – also der Betrag, der nach allen operativen Ausgaben und Investitionen übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Free Cashflow ist der echte, verfügbare Geldzufluss. Wachstum in diesem Bereich ist ein Zeichen für finanzielle Stärke und steigende Flexibilität bei Dividenden, Rückkäufen oder Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Sinkender Free Cashflow kann auf steigende Investitionen, höhere Kosten oder stagnierende operative Erträge hindeuten.
- Besonders bei Dividendenwerten ist das FCF-Wachstum wichtig – denn Dividenden werden letztlich aus dem verfügbaren Cash gezahlt.
- Ein negativer Trend sollte genauer analysiert werden – er ist nicht zwangsläufig schlecht, aber potenziell ein Warnsignal.
📘 Bruttomarge
📈 Was ist das?
Die Bruttomarge zeigt, wie viel vom Umsatz nach Abzug der direkten Herstellungskosten (Material, Produktion) als Bruttogewinn übrig bleibt – also der „Rohgewinn“ eines Unternehmens.
🧮 Wie wird es berechnet?
Auch: Bruttomarge = Bruttogewinn ÷ Umsatz × 100
🏛️ Wofür ist es wichtig?
Die Bruttomarge gibt Aufschluss über die Profitabilität eines Produkts oder Geschäftsmodells vor Fixkosten, Steuern und Zinsen. Sie zeigt, wie effizient ein Unternehmen produzieren oder einkaufen kann.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Bruttomarge deutet auf starke Preissetzungsmacht und effiziente Herstellung hin.
- Sinkende Bruttomargen können auf Kostensteigerungen oder Preisdruck hindeuten.
- Besonders im Vergleich zu Wettbewerbern liefert die Bruttomarge wertvolle Einblicke in die Geschäftsqualität.
📘 EBITDA-Marge
📈 Was ist das?
Die EBITDA-Marge zeigt, wie viel vom Umsatz als operativer Gewinn vor Zinsen, Steuern und Abschreibungen (EBITDA) übrig bleibt. Sie misst die operative Effizienz – ohne Verzerrungen durch Finanzierung oder Buchwerte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBITDA-Marge hilft zu verstehen, wie viel operativer Gewinn ein Unternehmen aus jedem Euro Umsatz erzielt – unabhängig von Kapitalstruktur oder steuerlichem Umfeld.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBITDA-Marge zeigt starke operative Ertragskraft – unabhängig von Bilanzierungseffekten.
- Die Marge ermöglicht gute Vergleiche zwischen Unternehmen und Branchen.
- Ein stabiler oder wachsender Wert kann auf effiziente Kostenkontrolle und Skalierbarkeit hindeuten.
📘 EBIT-Marge
📈 Was ist das?
Die EBIT-Marge zeigt, wie viel Prozent des Umsatzes als operativer Gewinn nach Abschreibungen, aber vor Zinsen und Steuern übrig bleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBIT-Marge misst die operative Ertragskraft eines Unternehmens unter Berücksichtigung der Kapitalintensität (z. B. Maschinen, Anlagen). Sie eignet sich gut zum Vergleich von Geschäftsmodellen mit unterschiedlich hohen Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBIT-Marge zeigt, dass ein Unternehmen auch nach Abschreibungen effizient arbeitet.
- Sie ist besonders relevant in kapitalintensiven Branchen.
- Langfristig stabile oder steigende Margen sind ein Zeichen wirtschaftlicher Stärke und Preissetzungsmacht.
📘 Nettomarge
📈 Was ist das?
Die Nettomarge zeigt, wie viel vom Umsatz am Ende als „Reingewinn“ übrig bleibt – also nach Abzug aller Kosten, Zinsen, Steuern und Abschreibungen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Nettomarge gibt an, wie effizient ein Unternehmen über alle Stufen hinweg wirtschaftet. Sie zeigt, wie viel Gewinn tatsächlich je Euro Umsatz übrig bleibt.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Nettomarge zeigt, dass ein Unternehmen nicht nur operativ stark ist, sondern auch seine Finanzierung und Steuerbelastung im Griff hat.
- Vergleiche mit Wettbewerbern geben Einblicke in die wirtschaftliche Qualität.
- Sinkende Nettomargen trotz Umsatzwachstum können ein Warnsignal sein – etwa für steigende Kosten oder sinkende Effizienz.
📘 Free-Cashflow-Marge | ex SBC
📈 Was ist das?
Die Free-Cashflow-Marge zeigt, wie viel Free Cashflow ein Unternehmen im Verhältnis zu seinem Umsatz erwirtschaftet. Der Free Cashflow entspricht vereinfacht dem operativen Cashflow abzüglich der Investitionsausgaben. Die Free-Cashflow-Marge ex SBC berücksichtigt zusätzlich aktienbasierte Vergütungen (Stock-Based Compensation, SBC). SBC verursacht zwar keinen direkten Cash-Abfluss, kann bestehende Aktionäre jedoch durch die Ausgabe zusätzlicher Aktien verwässern. Daher wird SBC bei dieser Kennzahl vom Free Cashflow abgezogen.
🧮 Wie wird es berechnet?
Free-Cashflow-Marge ex SBC = (Free Cashflow − SBC) ÷ Umsatz × 100
🏛️ Wofür ist es wichtig?
Die Free-Cashflow-Marge zeigt, wie effizient ein Unternehmen seinen Umsatz in Free Cashflow umwandelt. Ein hoher Free Cashflow kann dem Unternehmen finanziellen Spielraum für Dividenden, Aktienrückkäufe, Schuldentilgung oder weitere Investitionen geben. Die Variante ex SBC berücksichtigt zusätzlich die wirtschaftliche Belastung durch aktienbasierte Vergütungen und ermöglicht dadurch eine konservativere Betrachtung der Cash-Generierung aus Sicht der Aktionäre.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Free-Cashflow-Marge zeigt, dass ein Unternehmen einen hohen Anteil seines Umsatzes in Free Cashflow umwandelt.
- Das kann dem Unternehmen mehr finanziellen Spielraum für Dividenden, Aktienrückkäufe, Schuldentilgung oder Investitionen geben.
- Die Free-Cashflow-Marge ex SBC berücksichtigt zusätzlich die mögliche Verwässerung durch aktienbasierte Vergütungen.
- Besonders aussagekräftig ist die Entwicklung über mehrere Jahre. Sinkende Werte können beispielsweise auf höhere Investitionen, Veränderungen im Working Capital oder eine schwächere operative Entwicklung zurückzuführen sein.
📘 Eigenkapitalquote
📈 Was ist das?
Die Eigenkapitalquote zeigt, wie hoch der Anteil des Eigenkapitals an der Bilanzsumme eines Unternehmens ist – also wie stark es sich aus eigenen Mitteln finanziert.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Eine hohe Eigenkapitalquote steht für finanzielle Stabilität, Krisenfestigkeit und gute Bonität. Sie ist besonders relevant bei der Beurteilung der Verschuldung.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalquote signalisiert finanzielle Stabilität – besonders in Krisenzeiten.
- Ein niedriger Wert kann auf ein höheres Risiko oder eine aggressive Verschuldung hinweisen.
- Wichtig: Die Eigenkapitalquote sollte immer gemeinsam mit der Eigenkapitalrendite betrachtet werden. Nur so lässt sich beurteilen, ob ein Unternehmen nicht nur solide, sondern auch effizient wirtschaftet.
📘 Eigenkapitalrendite (ROE)
📈 Was ist das?
Die Eigenkapitalrendite zeigt, wie effizient ein Unternehmen mit dem Kapital seiner Aktionäre arbeitet – also wie viel Gewinn es pro Euro Eigenkapital erwirtschaftet.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Eigenkapitalrendite ist eine zentrale Rentabilitätskennzahl. Sie hilft Anlegern zu erkennen, ob das Unternehmen eine attraktive Verzinsung auf das eingesetzte Eigenkapital erwirtschaftet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalrendite spricht für ein starkes, effizientes Geschäftsmodell.
- Besonders interessant ist sie bei kapitalintensiven Firmen oder solchen mit hoher Eigenkapitalquote.
- Wichtig: Ein sehr hoher ROE kann auch auf hohe Schulden hinweisen – daher sollte sie immer im Kontext mit der Eigenkapitalquote betrachtet werden.
📘 Return on Capital Employed (ROCE)
📈 Was ist das?
ROCE misst die Gesamtrentabilität eines Unternehmens – also wie effizient es das eingesetzte Kapital (Eigen- und Fremdkapital) zur Gewinnerzielung nutzt.
🧮 Wie wird es berechnet?
Das eingesetzte Kapital ist das gesamte betriebsnotwendige Kapital, unabhängig von der Finanzierungsquelle.
🏛️ Wofür ist es wichtig?
ROCE eignet sich besonders gut für den Vergleich unterschiedlich finanzierter Unternehmen. Es zeigt, wie effektiv ein Unternehmen Kapital investiert – unabhängig von der Kapitalstruktur.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROCE zeigt, dass ein Unternehmen sein Kapital effizient einsetzt – unabhängig davon, ob es durch Eigen- oder Fremdkapital finanziert ist.
- Je höher der ROCE im Vergleich zu ähnlichen Unternehmen, desto mehr Wert schafft das Unternehmen mit seinem investierten Kapital.
- Besonders wichtig ist der ROCE bei Firmen mit hohen Investitionen – z. B. in Industrie, Energie oder Infrastruktur.
📘 Return on Invested Capital (ROIC)
📈 Was ist das?
ROIC zeigt, wie effizient ein Unternehmen das Kapital investiert, das langfristig im operativen Geschäft gebunden ist – unabhängig davon, ob es aus Eigen- oder Fremdkapital stammt.
🧮 Wie wird es berechnet?
- NOPAT = „Net Operating Profit After Taxes“
- Investiertes Kapital = operatives Vermögen abzüglich nicht-verzinster Schulden
🏛️ Wofür ist es wichtig?
ROIC ist eine der präzisesten Kennzahlen zur Bewertung der Kapitalrendite – besonders im Vergleich zur Eigenkapitalrendite, weil es Verzerrungen durch Schulden vermeidet. Er zeigt, ob ein Unternehmen Mehrwert für alle Kapitalgeber schafft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROIC zeigt, wie gut ein Unternehmen mit dem tatsächlich investierten (betriebsnotwendigen) Kapital wirtschaftet.
- Im Unterschied zu ROCE wird nur Kapital betrachtet, das wirklich zur Finanzierung operativer Aktivitäten dient – und verzinst werden muss.
- Besonders hilfreich, um die Kapitalrendite von Unternehmen mit viel „überschüssigem“ Kapital oder zinsfreien Verbindlichkeiten realistisch zu vergleichen.
📘 Verschuldungsgrad (Leverage Ratio)
📈 Was ist das?
Der Verschuldungsgrad zeigt, wie stark ein Unternehmen durch verzinsliche Schulden (z. B. Kredite und Anleihen) im Verhältnis zum Eigenkapital finanziert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Kennzahl hilft, das finanzielle Risiko und die Abhängigkeit von Fremdkapital zu beurteilen. Ein hoher Verschuldungsgrad kann die Eigenkapitalrendite steigern – birgt aber auch erhöhte Risiken bei Zinsanstiegen oder Liquiditätsengpässen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriger Verschuldungsgrad steht für finanzielle Stabilität und Unabhängigkeit.
- Ein hoher Wert kann auf erhöhte Risiken hinweisen – insbesondere bei schwankenden Zinsen oder konjunkturellen Schwächen.
- Wichtig: Immer im Kontext zur Branche und Kapitalintensität bewerten.
📘 Ergebnis je Aktie (EPS)
📈 Was ist das?
Das Ergebnis je Aktie (EPS) zeigt, wie viel Gewinn auf eine einzelne Aktie entfällt – und ist eine der wichtigsten Kennzahlen zur Bewertung von Unternehmen.
🧮 Wie wird es berechnet?
Die verwässerte Aktienanzahl berücksichtigt auch potenzielle neue Aktien, etwa durch Optionen, Wandelanleihen oder andere Umtauschrechte.
🏛️ Wofür ist es wichtig?
EPS bildet die Basis für viele Bewertungskennzahlen wie KGV, PEG oder Payout Ratio. Es macht den Gewinn für Aktionäre vergleichbar – unabhängig von der Unternehmensgröße.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- EPS hilft, die Profitabilität pro Aktie zu erfassen – und ist besonders wichtig im Zeitvergleich oder im Vergleich mit Analystenschätzungen.
- Steigendes EPS kann ein Zeichen für stabiles Wachstum oder Aktienrückkäufe sein.
- Wichtig: Verwende verwässertes EPS für realistische Bewertungen – besonders bei stark aktienbasierten Vergütungssystemen.
📘 Free Cashflow je Aktie (FCF je Aktie)
📈 Was ist das?
Der Free Cashflow je Aktie zeigt, wie viel freier Mittelzufluss einem Unternehmen pro Aktie zur Verfügung steht – nach Investitionen, aber vor Dividenden oder Schuldentilgung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der FCF je Aktie zeigt, wie viel liquide Mittel pro Aktie tatsächlich im Unternehmen verbleiben – wichtig für Dividenden, Aktienrückkäufe oder Schuldentilgung. Im Gegensatz zum Gewinn ist er schwerer manipulierbar und daher besonders aussagekräftig.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow je Aktie ist ein Zeichen für hohe finanzielle Flexibilität.
- Er zeigt, wie viel Kapital ein Unternehmen effektiv einsetzen oder ausschütten kann.
- Besonders relevant für dividendenstarke Unternehmen oder solche mit starker Kapitalrendite.
📘 Short Interest
📈 Was ist das?
Short Interest zeigt, wie viele Aktien eines Unternehmens aktuell leerverkauft wurden – also von Investoren geliehen und verkauft, in der Erwartung fallender Kurse.
🧮 Wie wird es berechnet?
Der Wert zeigt den Anteil der Aktien, der aktuell auf fallende Kurse spekuliert wird.
🏛️ Wofür ist es wichtig?
Short Interest dient als Stimmungsindikator: Ein hoher Wert deutet auf Skepsis oder negative Erwartungen gegenüber dem Unternehmen hin – kann aber auch zu einem „Short Squeeze“ führen, wenn der Kurs plötzlich steigt.
🎯 Was bedeutet das für Anleger?
- Ein niedriger Short Interest deutet auf Vertrauen in das Unternehmen hin.
- Ein hoher Wert kann ein Warnsignal sein – oder eine Chance, wenn sich die Stimmung dreht.
- Besonders spannend in volatilen Märkten oder vor wichtigen Quartalszahlen.
📘 Employees
📈 Was ist das?
Die Mitarbeiteranzahl zeigt, wie viele Personen ein Unternehmen weltweit beschäftigt – ein Indikator für Größe, Struktur und Geschäftsmodell.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft bei der Einschätzung von Skaleneffekten, Effizienz und Personalkosten. Zusammen mit Umsatz und Gewinn lassen sich Kennzahlen wie Produktivität je Mitarbeiter ableiten.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Viele Mitarbeiter bedeuten große operative Komplexität – aber auch hohes Umsatzpotenzial.
- Produktivität je Mitarbeiter ist ein wichtiger Indikator für Effizienz.
- Besonders spannend bei stark wachsenden Tech- oder Industrieunternehmen.
📘 Umsatz je Mitarbeiter
📈 Was ist das?
Der Umsatz je Mitarbeiter zeigt, wie viel Erlös ein Unternehmen durchschnittlich pro Beschäftigtem erwirtschaftet – eine Kennzahl für Effizienz und Produktivität.
🧮 Wie wird es berechnet?
Die Mitarbeiterzahl stammt in der Regel aus dem letzten verfügbaren Jahresbericht.
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Geschäftsmodelle zu vergleichen – insbesondere zwischen arbeitsintensiven und technologiegetriebenen Unternehmen. Ein hoher Wert deutet auf Automatisierung, Effizienz oder hohen Wertschöpfungsanteil hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Umsatz je Mitarbeiter spricht für ein skalierbares und margenstarkes Geschäftsmodell.
- Ein niedriger Wert kann auf arbeitsintensive Prozesse oder geringere Wertschöpfung hinweisen.
- Besonders hilfreich beim Vergleich von Tech- vs. Industrieunternehmen.
Zeal Network Aktie Analyse
Analystenmeinungen
13 Analysten haben eine Zeal Network Prognose abgegeben:
Analystenmeinungen
13 Analysten haben eine Zeal Network Prognose abgegeben:
Zeal Network Events
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aktien.guide Basis
Zeal Network — Q2 2026 Earnings Call
1. Management Discussion
Welcome to the earnings call of ZEAL Network SE regarding the H1 figures of 2026. The company's CEO, Dr. Stefan Tweraser; and CFO, Andrea Behrendt, will guide you through the figures in a moment, followed by a Q&A session via audio line. Please, ladies and gentlemen, make sure we can see your full name. And with that, I'm handing over to you, Andrea.
Thanks a lot. And good morning, everyone, and welcome to ZEAL's earnings call presentation for the first half year of 2026. I'm Andrea Behrendt, the CFO of ZEAL, and I'm joined today with our CEO, Stefan Tweraser. The presentation is available on our Investors section and our website. And with that, I will guide you through the agenda. Like always, we will start with the highlights of the first 6 months of the year. Then I will take you through the financial and operational performance before we give you an update on our strategic progress and the 2026 guidance. We will close with the key takeaways and then open up for a Q&A session.
And with that, I hand over to Stefan.
Good morning from my side as well, everybody. Thanks for joining our call. And I'm happy to report that the first half of 2026 has delivered a record in revenue, very profitable growth, and we've been able to continue our strategic diversification. To give you a couple of more details, we delivered the strongest first half year in ZEAL's history, achieving record number of revenues alongside double-digit growth in both EBITDA and profit.
This demonstrates that our strong top line momentum continues to translate into very profitable bottom line growth. We've also reached record levels of new customer acquisition, further strengthening the foundation for future growth. Through our social lotteries, we continue to support prominent charitable organizations in total, and we are very proud of this. We have already contributed around EUR 240 million to public welfare in 2026.
And from a strategic perspective, we successfully launched Traumautoverlosung in Germany, expanding our product portfolio beyond traditional lotteries, and we have concluded the acquisition of SevenCanyon in the U.K., which represents another important step in our continued diversification. So overall, the first half of 2026 combined record financial performance, strong operational execution and meaningful strategic progress.
I'll hand back to Andrea to dive into the numbers for you guys.
Thanks, Stefan. So like always, let's put our results into context for the jackpot environment in Germany. The jackpot environment improved in the second quarter of this year, particularly in LOTTO 6aus49. LOTTO 6aus49 reached its EUR 50 million maximum for the first time ever and remained for this in 10 consecutive draws in Q2 and continues until today. So let's see what's happening today.
Its average jackpot increased to EUR 27 million compared to EUR 8 million in the prior year period. EuroJackpot reached its EUR 120 million maximum in May and remained there for 2 draws. The average level was EUR 43 million and is slightly below last year's numbers. Overall, the extended LOTTO 6aus49 rollover sequence more than offset the slightly lower average jackpot -- EuroJackpot levels. And we added an additional slide this time in because it's the first time we had a EUR 50 million -- LOTTO jackpot on EUR 50 million, and we wanted to illustrate how this jackpot drives customer activity and billings and how this also compares to EuroJackpot here.
And that's not only for ZEAL but for the overall market. So for LOTTO 6aus49, the EUR 50 million jackpot remains in place with a wide range of draws, as I told you already. And compared to low jackpot reference draws, the billings increased by 33% with a strong uplift in Wednesdays with 45% and on Saturdays with 26%. On the other hand, we have EuroJackpot. And if the EuroJackpot reaches its top maximum at EUR 120 million, we see that billings increased by 149% in the market above the normal minimum jackpot reference. And this translated in Tuesday numbers of 171% and Friday's numbers of 134%.
In summary, it's really important to see that both jackpots drive significant growth, but relatively increase the EuroJackpot is over 4x higher than LOTTO 6aus49. This is just that we wanted to share with you because it's for the first time happening, and I think it's important to put that in context for our results and also for Q3 results. Now let's turn into our P&L. So I want to share my highlights with you here. Of course, revenue grows by 20%, a great number. Lotteries grew by 20% and games by 17%.
On the other hand, the operating expenses increased, but the deliberate investment decisions that we are taking into growth, mainly the increase comes from our marketing expenses that rose by 37% that we really, yes, put the pressure on our customer acquisition and increased here significantly. The personnel expense increase comes with the investments into our new business areas, especially. But despite these investments, EBITDA grew by 10% to EUR 39 million. And we achieved an EBITDA margin in the first half year of 31.9%, well above our guided 30% target.
The key message here is that we delivered strong top line growth and increased absolute profitability, while we still continue significantly investing in our future. Now let's see on the underlying operational KPIs that drive this growth. So first of all, our lottery billings for H1. Lottery billings increased by 13%. And the main driver here is the larger and more active customer base. Average monthly active users increased by 9%. And as expected in such a jackpot environment, the average billings per user increased by 4%. Based on the billings' growth of 13% and in combination with the improved gross margin, our revenue increased by 20% year-over-year.
Our gross margin improved from 17.3% to 18.2%. And this margin improvement comes based on favorable product mix due to the jackpot environment as we have seen that in Q2 and of course, the impact of our diversification strategy in our product portfolio. So overall, really great product margins and lottery -- in the lottery business and the strong top line growth. The long-term growth driver is our customer acquisition. So we really focus on this, and we reached new record levels for in H1 in ZEAL. We acquired 659,000 new customers, 32% more than first half year of last year. And this is a huge success. I really want to point this out.
It is achieved considering our clear boundary conditions that we set our teams for the marketing investments. You see how this translates in the cost per lead. They increased only by 7% despite this much higher volume in customer acquisition that we put in despite rising media costs and all the tests that we are doing to target new audiences and also to support our diversification strategy. So yes, a real success.
If you compare the core brokerage business, CPLs, I think that's important. We saw in CPL of EUR 44.86. And like I say, that demonstrates really a strong discipline on our side to invest in unit economics that are scalable and really generate significant growth for ZEAL's future. Now to the other operational segment in Germany, and that's Games. Our Games business continues to grow, and we are broadening our Games portfolio and our product features.
So -- and that really resonates with our customers, as you see in these numbers. Monthly active users grew by 34%. As expected, it's true that strong growth of monthly active users, this resulted in a more diversified player mix, and we see that the high roller have a smaller proportion now, and therefore, the ARPU slightly declines. Overall, this increase of active users is our goal and drives the revenue growth of 17%.
And with that, I hand over to Stefan for some great updates on our own lottery products.
Andrea, thank you for these exciting updates on Games and Lottery business. As you know, one of the strategic pillars of ZEAL is to diversify away from the dependency of the German Lottery business. And thus, we've set up social lotteries to compensate and even out that effect. Traumautoverlosung is one of these businesses and is really on track. We have the ninth raffle currently running.
Already, 3 houses have been drawn in 2026, and we've been able to thus continue scale during that first half of the year. The house on Lake Chiemsee reached the draw after only 63 days, the shortest draw period that we can show here. It also delivers the highest customer retention rate and the highest billing per day to date. Billings have reached EUR 9.3 million and the very important direct-to-consumer share in that business was almost 60%. Currently, the ninth raffle on Amrum is underway, demonstrating the repeatability and the growing maturity of this product.
Speaking about social lotteries and how we create those businesses to get independent from the jackpot situation, it's important to also mention that we have successfully launched another social lottery in Germany, Traumautoverlosung. And Traumautoverlosung has also been a very initial success. We had the first lottery started in April. The product expands, our own lottery portfolio from dream homes into premium vehicles and gives us another attractive format for customer engagement.
The first draw was completed successfully with more than 217,000 tickets sold and more than EUR 2 million in billings. This early performance gives us the confidence that the potential of this business is really there to be scaled and makes us confident that our strategy with social lotteries and new product formats really is a very solid one.
With that, I hand back to Andrea for strategic progress and financial guidance.
Thanks, Stefan. So let's turn to our strategic progress. We made tangible progress in H1 with our 3 strategic categories, and we added a new one to elevate our growth ambition. First, we strengthened our customer acquisition effectiveness, and you have seen that we achieved a record 659,000 new customers in the first half year. Secondly, we continue to scale our own lottery products. We completed 3 house draws in Traumautoverlosung and launched the ninth raffle already. And we successfully introduced our new product, Traumautoverlosung.
Third, we continue to grow Games by expanding the portfolio and achieving monthly active users increased by 34% and revenues of 17%. And after the reporting period, as you already know, we added the acquisition of SevenCanyon as an important strategic milestone by giving us immediately access to the U.K. prize draw market and the meaningful second home market for ZEAL. And with that, I would like to share a little bit more details about the transactions. Although some of you, for sure, have dialed into our update on the 9th of July, I really like to take this opportunity to give an update and share some more details that we already discussed, but I think it's the right audience.
So beginning of July, we announced the acquisition of the remaining 96.5% of SevenCanyon Limited. SevenCanyon is an established profitable and cash-generative multi-brand platform in the U.K. prize draw market with the brands, 7days Performance, UKCC and Redline. This transaction really gives us immediately access to the European largest prize draw market and creates the second home, like I told you. It reduces our dependency on German jackpot environment and fits so perfectly into our diversification strategy.
The cash purchase price for the remaining share was approximately GBP 33.8 million, plus an earn-out payment of GBP 4.8 million. To finance the acquisition and also really to remain flexible with our capital return measurements, we arranged a EUR 40 million long-term loan with Deutsche Bank for this transaction. SevenCanyon is already a scaled, profitable and cash-generative business with an EBITDA from last year of more than GBP 10 million. And it's already built and you don't have a build risk and we acquire a proven and profitable business.
We see clear value creation opportunities in this kind of transaction with our capabilities at ZEAL with CRM, data and marketing [ steering. ] And we also see cross-functional transfer of expertise in houses and cars. On the other hand, we have our valuable assets of the platform scalability and all the compliance and regulatory experience that ZEAL has that we can bring to the table. The acquisition is expected to be EBITDA accretive for the first full consolidated year and the purchase price allocation and the IFRS transition is still being completed. And that leads me to the update of our guidance that we shared with you beginning of July. Our previous revenue guidance was EUR 250 million to EUR 260 million, and that does not yet include the contribution of SevenCanyon.
We will update this revenue guidance once we have an exact revenue contribution under ZEAL IFRS standards finalized, and we'll give you an update there. This is regarding the technical translation of SevenCanyon's current revenue presentation into ZEAL's group reporting. So we ask a little bit of patience from you. On the other hand, we confirm our EBITDA guidance of EUR 70 million to EUR 75 million, assuming a normal jackpot environment in Germany for the rest of the year.
This range includes both, a, the expected positive SevenCanyon EBITDA contribution as well as the M&A-related one-off expenses in the mid-single-digit million euro range. For Germany, we continue to plan marketing investments around EUR 85 million to EUR 95 million if we see clear attractive investment opportunities within our boundary conditions. And also midterm, nothing changes. We stay with our unchanged guidance of mid-teens annual revenue growth and an EBITDA margin of above 30%. And back to you, Stefan. Stefan, otherwise, I take over.
No, sorry, my connection. Andrea, thank you for giving us the deep dive into the numbers and updating our financial guidance. I'm super happy to summarize the key takeaways of this presentation. First, ZEAL has achieved a record number of revenues, and we are super happy that we grew 20% up to EUR 122 million. Second, we translated this growth into higher profitability.
EBITDA has increased by 10% and net profits rose by 12%. Third, the successful launch of Traumautoverlosung broadened our own lottery product portfolio. And fourth, the post acquisition period of SevenCanyon gives us a meaningful presence in the U.K. and further diversifies our geographic footprint. We enter the second half with a very strong momentum, a broader product portfolio and a clear path for continued profitable growth.
With this, I thank you all for your attendance and give the voice to you for the Q&A.
[Operator Instructions] Mr. Tim Kruse, the stage is yours.
2. Question Answer
Yes, Tim Kruse from Montega. Two questions. So the first one will be on the Traumautoverlosung. Stefan, maybe you could -- I think you didn't reach the maximum number of tickets for that lottery. Yes, maybe you could elaborate if that was sort of in line with your expectations and how you expect that to pan out in the next draws. And then one question to Andrea on the personnel costs, which were quite a bit lower than in Q1. Is there anything we have to factor in here in Q2? Or is that the run rate we should look at for the rest of the year?
Tim, thank you very much for your question. Happy to take the first one. Defining the maximum number of tickets, obviously, is a learning process. And we're happy that we hit the sweet spot where we still have tickets to sell, but have, at the same time, been able to create a meaningful FOMO phase to drive sellout as much as possible. If we would have reached sellout too early, then we would have not utilized the full potential of the market.
If we would have been even further away, that would not have created the FOMO. So it's really that balance that we need to find, and that's going to continue going forward for the now running first season and all seasons to follow. So we are very happy with the number of tickets that we sold also in relation to the maximum tickets that we defined.
Okay, makes sense.
Thanks, Tim. And on the personnel costs, so I would recommend you to take the -- not Q2 as a baseline, but rather Q4 or Q1 because we had some special one-off effects in the Q2 regarding variable bonus accruals.
Okay. Mr. Kruse, if you don't have any follow-up questions, we will move on to the next person, and I'm holding the room for a moment.
That's fine. Please continue.
Okay. So the next person in line is Jack Cummings, you should be able to speak now Mr. Cummings.
Brilliant. Jack Cummings from Berenberg. I've got a couple of questions. The first one, just on that personnel cost point. I think you grew FTEs 25% year-over-year in Q2 because of the expansion into new products. Should we anticipate that there is more investment that needs to go into new FTEs.
I will take that. Thanks, Jack. So we are, of course, looking into expanding further our offering and also having the geographical expansion, as you heard from SevenCanyon. So this, of course, will trigger that the team from SevenCanyon will be included in these numbers in the future. On the baseline that, let's say, on the core business in Germany, we don't expect any growth.
Okay. Understood. My second question is on the Dream House Raffle and Dream Car Raffle business. I think in the financial report, it looks as though that business grew revenues 52% in the first half of the year. How should we think about the growth rate in revenue terms in H2? And is the business contributing positively to EBITDA yet? And if not, when should we expect that?
I will take that. So you have significant growth, of course, in H1 because we launched also Traumautoverlosung that wasn't included in these numbers before. We assume, of course, the scaling there. We -- on the guidance for the social lottery area, we still assume significant double-digit growth for the future, and that should continue. Both products are still investment products based on our conscious decision to scale these products significantly. So yes, I hope that answers your question.
Yes, that answers question. And then just my final question. There's obviously been a change in legislation in Germany to allow for higher stakes on slot games. Two questions. One, is this something you have already implemented across your business? And part 2, would you expect this to drive an acceleration in Games revenue growth in H2?
So thank you for that question, Jack. We have implemented parts of the increase, but we also try to strike a very delicate balance with player protection when it comes to our Games business. So we take these steps very, very deliberately and very consciously on -- of the impact that higher stakes will have on responsible gaming and player protection. So whilst we see and further expect an increase in Gaming revenues, the main driver is, as Andrea pointed out, an increase in MAUs and a balanced growth in average billings per user, we not so much depend on increased stakes to drive the Games revenue.
And we move on to Abed Jarad, you may be able to speak now Abed.
This is Abed from mwb research. I have one question regarding Games. Can you maybe explain why growth in monthly active user is stagnating like quarter-on-quarter, at least in the last 3 quarters and also monetization is lagging behind. What is the explanation for this?
I will take that. So first of all, on the monetization, I think I explained that to you in this presentation today. So it's really about that you have these early adopters who are rather games [ affin ] and have a higher spending volume within the customer base. And the more we scale and grow the customer base and actually, I have to look at the number, but over 30%, our MAUs grow, you will get more standard games player compared to these high rollers.
And therefore, the average revenues per user goes down, but that's what we expect. So that's the dynamic. We rather want to grow the overall customer base than focusing on high rollers [ stream ]. And on the growth rates, I'm not fully understanding your question. So we grow the customer base but of course, not as quickly as possible. I think you probably all know about the restrictions we have in the German regulation regarding, yes, cross-selling and driving that growth. So we are very happy with the growth numbers that we are seeing and we will accelerate here.
Okay. Fair enough. I meant like growth quarter-on-quarter. So in Q4, you had 35 million; Q1 35 million; Q2 36 million. So quarter-on-quarter, it's decelerating. That's what I meant with the growth in monthly active users. And yes...
Yes. So like I said, I think in the first phases, of course, we have -- we were a small business and growing on big scale percentage-wise on the growth. Now the growth is more, our customer base knows that there's games. So of course, growth is slowing down quarter-over-quarter. So -- but we will see what new product portfolio and product features and also the stake increase will deliver here for us in the future.
Okay. Maybe one last question regarding SevenCanyon. Have you communicated at least a comparable in terms of revenue like on what you are expecting and what range? If I'm not mistaken, it was around EUR 40 million.
There are -- exactly, there are 2 numbers. Maybe my team can search it out, and we will give it to you in a minute. We shared that already in the presentation of the M&A deal exactly. So there's just a question between -- if it's GGR or NGR view, we will share both numbers in a minute with you when we have it there. Give us a moment, please. But we can continue with questions meanwhile.
So if you may have any follow-up questions, Abed, this is the space to you, place them already. [Operator Instructions] Abed, I see your hand is risen and I give you the allowance to speak again.
I'm not -- I just wanted to say I have no further questions.
Okay. [Operator Instructions].
So there are no other questions. Abed, we will call you afterwards. We are just getting the numbers ready for you.
With no further questions, we have come to the earnings -- end of the earnings call today. Thank you very much for your interest in ZEAL Network SE. A big thank you also to you, Stefan and Andrea, for your presentation and your time. Should you, ladies and gentlemen, have any further questions at a later date, please feel free to contact Senior Investor Relations Manager, Frank Hoffmann. I wish you all a successful day around the world and handing back over to Andrea for some closing remarks.
Yes. Exciting H1, looking forward for a strong second half of the year. So thank you a lot for your questions and for joining us this morning. We really appreciate your time and your interest in ZEAL and speak soon with great new results. Thanks a lot.
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Zeal Network — Q2 2026 Earnings Call
Zeal Network — Q2 2026 Earnings Call
Rekord-H1: Umsatz +20% auf EUR 122 Mio., EBITDA EUR 39 Mio. (Marge 31,9%) und gezielte Diversifikation per Social Lotteries und UK-Akquisition.
📊 Quartal auf einen Blick
- Umsatz: EUR 122 Mio. (+20% YoY)
- EBITDA: EUR 39 Mio. (+10% YoY)
- EBITDA‑Marge: 31,9% (über Guideline 30%)
- Neukunden: 659.000 (+32% YoY)
- Lottery-Billings: +13%; Games‑Umsatz +17%, MAU +34%
🎯 Was das Management sagt
- Diversifikation: Ausbau eigener Social Lotteries (Traumautoverlosung: Häuser & Autos) zur Reduktion der Abhängigkeit vom Jackpot‑Umfeld.
- Internationalisierung: Übernahme von SevenCanyon schafft sofortigen Marktzugang UK; Transaktion soll EBITDA‑akkretiv wirken.
- Wachstum vs. Profit: Massive Marketing‑Investitionen (+37%) zur Kundengewinnung bei gleichzeitigem Ausbau der Profitabilität (höhere Marge, verbesserte CPL‑Disziplin).
🔭 Ausblick & Guidance
- EBITDA‑Guidance: Bestätigt EUR 70–75 Mio., Annahme: normales Jackpot‑Umfeld
- Umsatz‑Guidance: EUR 250–260 Mio. bisher ohne SevenCanyon; Konsolidierte Umsatz‑Update folgt nach IFRS‑Abstimmung
- Finanzierung: EUR 40 Mio. Langfristdarlehen (Deutsche Bank); M&A‑One‑offs mid‑single‑digit Mio. in Guidance eingerechnet
❓ Fragen der Analysten
- Traumautoverlosung: Management sieht Ticket‑Mix als bewusstes Learning; man will FOMO nutzen und definierte Maximal‑Kontingente weiter justieren.
- Personalkosten / FTE: FTEs gestiegen; Q2 enthält einmalige Bonus‑Abgrenzungen — Management empfiehlt Q1/Q4 als sinnvollere Baselines.
- Games‑Monetisierung: MAU‑Wachstum stark, ARPU sinkt wegen breiterem Spieler‑Mix; Einsatzhöhen werden vorsichtig implementiert wegen Spielerschutz.
⚡ Bottom Line
- Implikation: H1 bestätigt, dass ZEAL Wachstum skalieren und gleichzeitig profitabel bleiben kann; Diversifikation (eigene Lotterieservices, UK‑Zukauf) reduziert Jackpot‑Risiko, Umsatz‑ziel noch offen bis SevenCanyon vollständig integriert.
Zeal Network — Sevencanyon Limited, ZEAL Network SE - M&A Call
1. Management Discussion
Ladies and gentlemen, welcome to the corporate update call of ZEAL Network SE. The company's CEO, Dr. Stefan Tweraser, and CFO, Andrea Behrendt, will guide you through the transaction of the acquisition of SevenCanyon in a moment, followed by a Q&A session via audio line. Please make sure we can see your full name. And with that, I am handing over to you, Stefan Tweraser.
Thank you very much. Everybody on the call, welcome, and thank you for joining on such short notice. We are excited and have an important strategic transaction to share with you today, and we are great that you found the time to jump on the call with us. ZEAL Network has signed a share purchase agreement to acquire the remaining 96.5% of SevenCanyon Limited.
We have already held 3.5% stake since 2018 through ZEAL Ventures. And with this acquisition, we are entering Europe's largest and one of the most attractive prize draw markets, the United Kingdom. This transaction is an important step in executing our growth strategy by combining 7Days' established market position with ZEAL's expertise in digital customer acquisition, data analytics, CRM and platform operations, we are creating a new opportunity to scale our business beyond our core markets, Germany and Spain.
We will walk you through the strategic rationale, the target, the transaction structure and the financial market impact. And obviously, are happy to take your questions after that. In terms of the agenda, what we want to cover today, we'll give you an overview of deal highlights. We dive into the U.K. market, why it is so attractive for us and why it's really a fundamental strategic rationale for us to enter that market. We'll give you an introduction to SevenCanyon and the brands that we are acquiring with this business. We will go through the transaction structure and the financial impact of that acquisition and detail the value creation that will happen as a result and then obviously recap and are happy to answer your questions.
So let's jump into the deal headlines. With the acquisition of SevenCanyon, we pretty much hit the ground running and use the fast-track entry to access the very attractive U.K. market. This is consistent with our strategy. It's not an opportunistic deal. It is the logical next step in the strategy we have communicated to you and the financial markets to selectively diversify through new products and new markets. SevenCanyon is our first concrete step outside Germany. We gained immediate access to Europe's largest prize draw market. The U.K. market is worth around GBP 1.3 billion. It's growing at a fast pace. It's highly fragmented with more than 400 operators so a prime market for us to enter as a professional player.
SevenCanyon is already a scaled, profitable and cash-generating business with an EBITDA of more than GBP 10 million in the most recent financial year, which ended in March of this year. We don't carry a build risk. We are acquiring a proven and profitable business. The purchase price is mainly financed through a new EUR 40 million loan that we have arranged with Deutsche Bank. It has a 7-year duration, and this preserves us our flexibility to have other shareholder-friendly capital allocation strategies implemented.
Last but not least, for the first fully consolidated financial year, we expect a positive EBITDA impact in the high single-digit million euro range of this transaction.
To dive a little bit into the U.K. market, why it is so attractive for us? As a background, please remember that we've been with SevenCanyon as investor for the last 8 years or so. We've invested in them in 2018 and through ZEAL Ventures held a 3.5% stake. So we are pretty familiar with what they are doing and thus pretty familiar with the dynamics of the U.K. market, and that's why we are so excited about this opportunity. The U.K. prize draw market generates annual billings of around GBP 1.3 billion within the much larger U.K. lottery and gaming landscape.
The segment of prize draws is growing and the category continues to professionalize and digitalize. There are, as I briefly mentioned, more than 400 operators, many of them very small and very young, pretty opportunistic to a certain extent. It's a fragmented market. This is an ideal environment for us as a well-capitalized consolidator with the right infrastructure. SevenCanyon as a player -- as a platform for players, sorry, has a very active returning customer base. The recurring revenue base is something that we can deepen with our abilities around CRM retention management, customer lifetime value management. We also expect that the U.K. market will move towards a more formalized rule-based setup.
Rising standards favor operators with a strong compliance capability and have and related -- market-related expertise, exactly what ZEAL has been doing in Germany for years. We have a very strong track record to create professionally designed successful lottery products in a tightly regulated market. And so now we have our own meaningful U.K. platform from day 1 with this acquisition and thus have the ability to further reduce our concentration in a single market in Germany.
When you look at SevenCanyon as a low-risk investment opportunity. I think we are one slide too far. When we look at SevenCanyon as a low-risk investment opportunity, then there are a couple of things that we wanted to point out to give you some background why exactly we chose to acquire the remaining shares of SevenCanyon. First, SevenCanyon gives us immediate scale in a very attractive adjacent market. Rather than building from scratch, we chose to acquire an established profitable player so that we can hit the ground running from day 1.
SevenCanyon enjoys strong unit economics, efficient customer acquisition, a committed team and a meaningful EBITDA generation. We have known them for 8 years. We've been invested in them since 2018. It's not a bet on an unfamiliar target. It's an acquisition of an asset we know closely, the founders, the team, the financials. There is a high strategic adjacency as SevenCanyon runs prize draws with cars and houses as the headline prizes directly adjacent to our own Dream House and Dream Car draws in Germany. The capability overlap thus is significant and obvious and positive for us.
Last but not least, our know-how in CRM, retention management, subscription management, performance and brand marketing data and highly regulated marketing offerings offer a high upside for additional value creation and are complementary capabilities that can further strengthen SevenCanyon's commercial performance.
Let's have a look at SevenCanyon in detail and how they operate. SevenCanyon at a glance is a holding company of 3 companies: 7Days, which does car and house competition; UKCC, which is very much focused on fishing gear and leisure cars; and Redline, which is focused on classic car competition. SevenCanyon thus gives us immediate scale with these brands. The foundation of all platforms are the pay to enter competitions with a fully compliant free entry route and with hundreds of thousands of active players.
The 3 platforms enjoy broad engagement within the U.K. customer base of the prize draw industry. The platform offers a broad range of prizes like cars, houses, cash, tech and lifestyle products across live, instant win and subscription format. The competitions are run end-to-end in-house with live stream draws that build transparency and customer trust. As you can see, SevenCanyon and ZEAL fit together very well. We are running adjacent well-positioned businesses and host -- and both sides will benefit from each other. I'm now handing over to Andrea, who will walk you through the transaction structure of our acquisition.
Thank you, Stefan, and good morning also from my side. Yes, I have the privilege to push the transaction from ZEAL side, and we are really happy to share now some details with you. After the Lotto24 transaction, this is the largest transaction in ZEAL's history. And -- but even more important, it really is the strategic investment in our future. We are building on a big success of charity lottery brands in Germany, and this transaction really creates an excellent foundation for diversification of ZEAL, and that's the strategy that we are pushing for a lot, and you heard us talking about it already a lot. It diversifies our business. It expands into a scalable product portfolio and supports our ambition to become increasingly independent from jackpots.
Now let's have a look on the transaction structure, the financing and the short-term impact on our guidance. So first of all, we established a new U.K. holding company, which now acquired the remaining 96.5% of SevenCanyon. As Stefan already said, we own already the 3.5% stake since 2018, and this sits directly under ZEAL Network SE, and this will not change for the time being. The purchase price is GBP 33.9 million and in cash by closing. And we have agreed an additional earn-out of up to GBP 4.8 million. That's payable within the next 6 months after closing, and it is conditional to the achievement of agreed targets in that period.
In addition to that, we will pay for some inventory, like meaning prizes, especially cars and the cash that was available in the companies at the transaction. To fund that transaction, we entered into an additional loan agreement arranged by Deutsche Bank, and we are very happy about that. We were able to close a loan agreement over EUR 40 million with a 7-year duration as well as a little intercompany loan that was used to finalize the transaction. This increased our external debt to approximately EUR 100 million. And our cash at bank is still very meaningful. You know that we are a strong cash-generating business post transaction of around EUR 70 million.
And even if we take the lower part of our EBITDA guidance, it still puts us in a very healthy net debt-to-EBITDA ratio. Of course, the first-time consolidation impact of SevenCanyon will lead to higher revenues and EBITDA in the second half of this year.
At the same time, we will also record the incurred transaction-related one-off expenses in a mid-single-digit million euro range. We expect SevenCanyon to make a meaningful contribution to ZEAL's revenues and EBITDA following the consolidation. However, I want to call out the exact revenue contribution under ZEAL's IFRS reporting framework is to be finalized, particularly regarding the technicality of the transaction current revenues translating into ZEAL's reporting. We will, therefore, review the potential update on our revenue guidance over the course of time, and we'll update that as soon as possible.
On the EBITDA, we are very clear. We confirm the corridor for this year of our guidance from EUR 70 million to EUR 75 million, given a single-digit million euro range of onetime expenses included in that guidance and under the assumption of a normal jackpot environment for the following 6 months in Germany. The deal and the financing structure that we set in place will not negatively impact our regular dividend policy and our shareholder-friendly capital return policy that you know and you all love. Special dividends and share buybacks will remain options that we will consider on a regular basis, and we'll communicate that to you whenever we decide it.
Great. And with that, let me talk you through the clear value creation that we see post transaction and the key acquisition levers that we're seeing that strengthen our market position, both for ZEAL and for SevenCanyon. So first of all, I want to call out the obvious. The obvious is, of course, we have a growth potential, a huge growth potential still in the German market, and that's still there for the next years to come, and you know that we are repeating that, and we are really happy about that.
At the same time, now with this meaningful transaction, we are diversifying our business and allowing us to establish in the U.K. a significant additional market with additional growth potential. We also strongly believe in ZEAL's strong-standing expertise of the 25 years e-commerce experience that we have especially in customer acquisition, retention, brand and performance marketing. And that added with the data analytic expertise that we built up. And we think this will enhance SevenCanyon's performance over the future.
In addition, we can contribute to SevenCanyon with the deep know-how of how to build a successful Dream House raffle as we did in Germany, and we are really proud of what we built here. The expertise that we have will accelerate SevenCanyon's house draw business in the U.K., which we see -- where we see a significant growth potential. At the same time, the other way around 7Days Performance, Redline and UKCC bring deep experience and expertise in car draws. This is an insight that we can apply in Germany. As you know, we launched in April our own car raffle product in Germany. And therefore, we see that the knowledge transfer will go both ways.
ZEAL, we also have built a highly scalable platform asset in the past year that allows us for running multiple brands and which we could use also in the future for the SevenCanyon businesses.
But last but not least, we expect the U.K. price draw to continue moving towards more formalized rules and higher regulated standards. This should really favor us as an operator with strong capabilities in compliance and strong experience over the last 20 years in a highly regulated market like Germany. ZEAL's operating model is well suited for such an environment, and this could also become a strong competitive advantage for us in the U.K. market compared to many smaller operators. And with that, handing over to Stefan for summing it up.
Great, Andrea. Thank you very much for walking us through the financial details. Let me now briefly recap why this transaction is strategically and financially compelling for ZEAL and its investors. First, the acquisition gives us immediate access to the large, highly attractive and growing U.K. price market. Rather than building this position from scratch, we are acquiring an established platform with proven brands, strong customer acquisition capabilities and a profitable operating model that can scale.
Second, the transaction further diversifies ZEAL geographical footprint. Germany remains our core market, continues to offer significant growth opportunities that we will invest in. At the same time, the U.K. gives us a meaningful second home market and reduces our dependency on jackpot-driven developments in the German lottery market alone.
Third, the acquisition is financially attractive. We expect the transition to be EBITDA accretive in the first fully consolidated financial year, supported by SevenCanyon's existing profitability and by the additional value creation levers that we have just outlined.
Fourth, we believe the expected professionalization of the U.K. prize draw market plays directly to ZEAL's strength. As a scaled compliance-driven operator with long-standing expertise in regulated markets, we are well positioned to benefit from a market environment that has increasing -- an increasing focus on professionalization, trust and well-governed players.
Fifth, the transaction reflects disciplined capital allocation. We have structured the deal in a way that balances strategic ambition with financial prudence, including a derisked transaction structure with an earn-out component linked to future performance. And finally, the acquisition does not change our commitment to a shareholder-friendly capital return policy. ZEAL remains cash generative, financially disciplined and focused on maintaining a strong balance sheet while continuing to return capital to shareholders through regular dividends and where appropriate, additional capital return measures such as special dividends or buybacks.
Taken together, this transaction is an important step in ZEAL's evolution. It strengthens our growth profile, diversifies our business, creates a meaningful second home market in the U.K. and supports our ambition to become a more diversified player. We are now happy to take your questions.
Thank you so much, Dr. Stefan Tweraser and Andrea Behrendt for the presentation. Now ladies and gentlemen, it is your turn. We are opening up the Q&A's questions via audio line [Operator Instructions].
2. Question Answer
Everyone. Can you hear me?
We can hear you.
Perfect. So I've got 2 questions, please. So first, on the purchase price. You paid around 4x EBITDA, which looks super attractive. So could you just talk a little bit about how you've been able to achieve such an attractive price point for this acquisition?
Secondly, 2 points here. First of all, on the U.K. prize draw market, what is the online share in the market at the moment? And then you spoke about the total billings in the market and also the number of players. Could you talk a little bit about SevenCanyon's market position? So could you provide a rough indication on the number of billings? And maybe also, I heard your comments on the revenue line, but still to model it for the analysts, it would be extremely helpful if you could maybe just give us a ballpark number in terms of annual revenue for SevenCanyon.
Thank you so much for your question. With this, I hand over to the CEO and CFO to answer.
Maybe let me pick up the 3 rationale question one more time and talk about the U.K. market. When you look at those 400 players in that GBP 1.3 billion market, then we think that SevenCanyon as a group of 3 brands is definitely among the top 5 players in this market. There is obviously Omaze as one of -- or maybe the dominant player. But setting aside that, we have with SevenCanyon a very strong bunch of brands that are particularly focused on different segments of the market and thus have been able to capture quite substantial share.
Yes.
The 4x scheme...
No, please, let's take you that, and I'll take the revenue.
Yes. So the 4x EBITDA, every acquisition is obviously always a negotiation. And I think what gave us an upside in that negotiation were 3 things. A, we have been invested in them since 2018. So we know the management team. We know the founders. We know the dynamics and they've come to appreciate us as a very supportive shareholder in all their endeavors. B, when you look at what we bring to the party in terms of our platform, our marketing capabilities, our abilities to design products in regulated markets, then that is also a very strategic fit that helped us to focus more on future growth in our evaluation and thus have that kind of stronger position in the price negotiation.
And then finally, as with every founder, kind of the emotional factor is always what happens with the company. If I leave, what happens after my earnout. And there, I think the founders who will exit the business after the earn-out have found a very trusting partner in ZEAL that they could rely on to continue their business going forward even after they left.
And on the revenue side, so the SevenCanyon Group recorded per U.K. GAAP EUR 99 million -- no, GBP 99 million sorry, in revenues last year, although this is not directly comparable with ZEALS's revenue -- IFRS revenue. So we would rather call that probably billings in our setup. Economically, it's closer to billings, like I said, or the transaction volume that we are sharing with you guys on the ZEAL business. The IFRS revenue contribution, like I said, it's still under review the final accounting treatment for SevenCanyon, and we will communicate that as soon as we have it possible. If you want a number that is more comparable to our German revenue number, that would be like a gross gaming revenue number, and that's GBP 30 million.
Now, there's another raised hand by Mr. Tim Kruse.
A lot of important questions already asked by Christian. But just one follow-up on the acquisition price, those regulatory possible changes. As I understand, currently, there's no licensing under the lottery licensing in the U.K. for these PDC suppliers. Is that something which also was a factor in your negotiations? And then Andrea, maybe as a follow-up, very helpful that comment on the gross gaming revenue. Can you maybe comment on the growth trajectory of the company in the past? -- sort of is that within your midterm guidance of low to mid-teens in growth? Or is that a higher number just as a maybe a follow-up on that.
So maybe I'll pick up the first question. We expect, and that's also why the transaction makes so much sense for us is that the U.K. market will be moving into a more professional and more -- a bit more regulated environment. Not that we foresee anything close to a German regulation, but the voluntary code of conduct that has been established by the U.K. prize draw players and by the way, SevenCanyon was one of the big proponents and big drivers of that voluntary code of conduct points to the direction that player protection and professional conduct by prize draw companies will be much more important. And that plays well, well into our strength. So when it comes to being able to rely on ZEAL's regulatory expertise to design and operate lottery products and prize draw products in the future, that obviously also gave us a leg up in the price negotiation.
And we are not communicating any explicit midterm guidance for SevenCanyon. But of course, like we said before, our ambition is to grow that business and that it matches our overall growth ambition for the ZEAL.
There is another raised hand by as Abed Jarad.
Can you hear me?
Yes.
We can hear you.
I have 2 questions. First, are billing margin comparable to -- broadly comparable to ZEAL Dream House or Dream Car products? And second, can you disclose the earn-out targets or conditions for the payment? And maybe one last question. Do you see the U.K. as a potential platform to expand beyond prize draws in lottery brokerage like your core business? Or is it out of question?
Maybe I start with the billings margin or the product margins. So like I said, as the accounting treatment is not yet clear between transactional volume and revenue treatment, we cannot answer that question finalized because that needs to be done within the next months, and we will communicate that to you guys. But on the definition that I just said, if you want to compare it, they are quite similar to ZEAL's structure.
Yes. Then on the earn-out conditions, obviously, we cannot reveal too much, but we can state that we jointly have approved the business plan and that the earn-out is focused on achieving bottom line objectives in that business plan. And the third question was around the U.K. platform expanding beyond prize draws. SevenCanyon already today has in all of the 3 brands, a very attractive and very active instant win element of the business. So that should also be regarded as one of the main drivers of the business. We don't foresee a regulatory environment that would allow lottery brokerage in the U.K. from our current perspective.
We have another risen hand by Mr. Simon Keller.
I have 4 questions actually. Firstly, in a fragmented market, how does SevenCanyon there differentiate towards its customers? Secondly, you said that ZEAL wants to become an active consolidator. What do you mean by this? And do you plan further acquisitions in the U.K.? And on the acquisition topic, do you plan further acquisitions near term that support internationalization also in other regions? And lastly, you mentioned a full year impact of single-digit million euros on EBITDA on a full year basis. That is below the last year's EBITDA. So what's the explanation here?
Maybe I take the last question first because that's an easy one. It is below their last year financial results because we will start recording VAT for the business, what they didn't do in the past in these financial numbers. The other topic was on the international M&A opportunities. Like we always say, we are looking into these opportunities, of course. But you also have to be very honest that, of course, the opportunities in a highly regulated market are not as much as in other industries.
And then maybe the other question is how they differentiate. When you look at the 3 brands that we are acquiring with SevenCanyon, 7Days Performance, UKCC and Redline, those are already very differentiated brands that target very specific segments in the U.K. prize draw market, whereas 7Days Performance is focused on high-performance cars and kind of high-end daily drivers, houses and lifestyle products. The foundation of the UKCC company is in the fishing prize draw business, obviously, not a big market in itself, but they've been able to very successfully expand into leisure cars and 4-wheel drives, which is now the foundation of the business and thus very much differentiated from others.
And Redline have a very particular, very successful niche in performance cars of the '70s, '80s and early noughts, so the kind of the young timer performance segment with a very, very loyal customer base. And that differentiation of the 3 brands is testimony to the fact that they've been really able to find very solid foothold in that very competitive U.K. prize draw market.
And the other question about the active consolidation, we don't foresee so much being active in terms of buying additional companies, but more being active in really driving the industry towards more customer-driven consolidation by making the product offering even better and by really playing along with the voluntary code of conduct as well as the VAT regime that Andrea mentioned. So these 3 drivers will definitely lead to some of the smaller players not being able to keep up and us then being able to scoop up the customer demand accordingly.
That's very helpful. One follow-up question, if I may. On the market, generally, you mentioned now some niches like high-performance cars where SevenCanyon is strong. Is this niche also fragmented? Or is this rather dominated by SevenCanyon already?
I would say one of the key competencies of each prize draw business is selecting the right portfolio of cars every week again and again and again because they have 5 to 7 draws a week. And with every portfolio, you slightly redefine the product and the customer experience. I think in cars, especially companies like Best of the Best or Dream Car Garage are definitely strong competitors that also have strong investors behind them that we need to take seriously.
On the other hand, 7Days, UKCC and Redline have been able to very strongly position themselves in that market. And with our abilities in brand management, CRM, customer loyalty management, subscription management, customer lifetime value management based on our superior technology platform, we will definitely be able to drive that position further.
There is another risen hand by Henry Reid.
Can you hear me?
We can hear you.
Great. It's Henry Reid, Euronova Asset Management. How do you see yourselves replicating the entrepreneurial structure of SevenCanyon? I mean it has 2 founders who will be leaving the business in 4 years' time according to the earn-out. How do you see the future management and the future sort of entrepreneurial spirit being perpetuated? That's my first question. The second question is the earlier comment about VAT, which I'm afraid I didn't understand at all. I would be grateful for greater clarification.
Maybe I'll pick the first up and Andrea answers the VAT question. I love the question because it's really at the center of how we operate at ZEAL. Just to correct you, the founders will be out of the business in 6 months, not 4 years. It's focused on 6 months. When you look at all the businesses that we operate, one kind of key organizational role that we have within ZEAL and had already way before the acquisition is what we call the business owner. A business owner operates like a founder within the secure financial, technological and regulatory structure of ZEAL. So we have business owners for Dream House raffle in Germany, for Traumautoverlosung in Germany for our supermarket business, so the lottery brokerage business and so on.
And that concept of having a business owner who is supported by strong functions, but not limited in his ability to run the business by these functions is also what is at the heart of how 7Days and their brands operate. They already have aligned themselves around a technology platform that we definitely can further strengthen with what we have at ZEAL. They share corporate structures, compliance structures, financial structures, but operate very independently when it comes to performance marketing, the product design, the car selection process and so on.
And that's exactly how we operate. So it really is very fitting in terms of the entrepreneurial culture, plus what we bring is additional abilities, as we said, when it comes to subscriber management, CRM, life cycle management, where we have technology that helps these business owners to run their businesses and improve growth rates and profitability.
So have you already selected a successor?
Yes, we have a successor and have introduced him into the team like an hour ago in an all-hands meeting. He's been with ZEAL already for more than 2 years. His name is Alex Green. He has a very strong track record in the U.K. market, knows the lottery -- the U.K. lottery market for more than 2 decades already and knows how ZEAL operates. He will be supported by, as we said, kind of corporate functions and technology and thus can really focus on running the business and integrating his growth vision with the team at 7Days.
And I will cover the VAT question, so I hope I got what you -- what we are looking for. So SevenCanyon has historically treated its income from the prize draw as VAT exempt. That was consistently with their understanding of the tax framework and supported by external advice that they got. The VAT position, you might know that very well for U.K. prize draw operators has been subject to uncertainty and recent discussions in the last month. Therefore, we, as ZEAL have assessed both historical and forward-looking VAT scenarios in part of the due diligence and the transaction planning and we included the VAT into our EBITDA guidance. That's what I said before.
That's totally clear. And nobody understands U.K. VAT better than you guys because you actually won a case as we all remember.
A big one, yes.
There is another risen hand by Mr. Mirwald.
Can you hear me?
We can hear you.
Very good. Matthias Mirwald from mwb fairtrade. I have a prosaic question on what is the financing conditions on the new debt that you have? And the second one is, you are partial owners of this business for a long time. So I was wondering about the dynamics why you decided to buy it right now and the dynamics why are the sellers, the founders selling it right now? And I'm still struggling with the low multiple on this. Is there a risk on VAT liability in the past that could depress this multiple for this deal? And have there been transactions in this segment -- are there comparable multiples? If you could discuss this.
Yes. Let me take the first 2 and then over to Stefan for the last one. So the financing conditions, it's 3 months Euribor plus a margin significantly below 2%. And that's what we have said on a 7-year duration. On the VAT, the historical risk is protected against by an insurance policy that has been agreed as a precondition already when we negotiated the SPA. Forward-looking VAT, like I said, the risk was already included in our business case and therefore, taken into account in the negotiation and the purchase price and also in the guidance for the next year EBITDA impact that we communicated to you.
Yes. And then on the timing of the acquisition, I think that when it comes to timing, both the buyer and the seller need to be in the right position to really take advantage of the asset. And one of the big drivers for us was are we ready as a company, but especially from a technology platform perspective to bring on new tenants. So over the -- as you know, over the course of the last few years, we've invested heavily in our abilities to launch and run new products. And the Traumautoverlosung that we launched about a couple of weeks ago was kind of the test case for us.
Are we able to quickly develop and operate a new product on that platform. And we are. That's what Traumautoverlosung has proven. And that was kind of also an indication that now we are ready to bring that asset of a very scalable platform to new markets. And there, it was the do we buy or do we build discussion that we had internally. And obviously, we looked at both options and came to very attractive potential propositions in the U.K. build scenario as well. But U.K. buy with the advantage of hitting the ground running, then ultimately kind of won the internal discussion where we now have an established set of brands with a lot of growth potential on the one hand and the technology platform with all the capabilities of not just operating a raffle, but really managing customer lifetime value very, very hands-on that allows us to onboard new tenants in the future.
And that was kind of the golden moment in terms of timing where the sellers saw that there is a buyer who can bring that business or can guide that business to new heights, and we saw an asset that could definitely flourish under our leadership.
Thank you very much for the question and answers. We have no further risen hands at the moment [Operator Instructions]. And since we don't happen to have any further questions, we are coming to the end of today's update call. Thank you very much for your interest in ZEAL Network SE. A big thank you also to you, Stefan and Andrea, for your presentation and your time. And should you have any further questions at a later date, please feel free to contact Senior Investor Relations Manager, Frank Hoffmann. And I wish you all a successful day around the world and handing over to the Board once again for some closing remarks.
Yes. Thanks a lot for joining us this morning. And like I always say, your interest in ZEAL, we say after today's announcement, now the fund starts to deliver even more growth potential and value for our shareholders. So thanks a lot.
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Zeal Network — Sevencanyon Limited, ZEAL Network SE - M&A Call
ZEAL kauft 96,5% von SevenCanyon (UK) für GBP 33,9m + Earn‑out, sofortiger Markteintritt in den GBP‑1,3bn Prize‑Draw‑Markt, EBITDA‑akkretiv im ersten vollen Konsolidierungsjahr.
🎯 Kernbotschaft
- Kernaussage: ZEAL übernimmt Mehrheit an SevenCanyon und erhält damit sofortige Marktpräsenz im größten europäischen Prize‑Draw‑Markt (UK, ~GBP 1,3 Mrd.). Die Akquisition ist strategische Diversifikation weg von Deutschland, trifft ZEAL‑Kompetenzen in CRM, Compliance und Plattformbetrieb und soll EBITDA‑akkretiv wirken.
🚀 Strategische Highlights
- Markteintritt: Erwerb von 96,5% an SevenCanyon (3 Marken: 7Days, UKCC, Redline) — laut Management Top‑5‑Position; Zugriff auf Hunderttausende aktive Spieler.
- Finanzierung: Kaufpreis GBP 33,9 Mio. in bar, Earn‑out bis GBP 4,8 Mio.; Finanzierung über neuen EUR 40 Mio. Kredit (7 Jahre) mit Deutsche Bank; Nettoverschuldung ~EUR 100 Mio., Kassenbestand ~EUR 70 Mio.
- Synergien: Cross‑Sell, Plattform‑Hosting, CRM/Retention‑Optimierung und Know‑how‑Transfer (Haus/Auto‑Lose) sollen Wachstum und Margen verbessern.
🆕 Neue Informationen
- Kaufdetails: Preisstruktur: GBP 33,9 Mio. plus Earn‑out; zusätzlich Inventar/Preise und Kassenbestand werden übernommen; Einmalaufwand in mittlerer einstelliger Mio.‑EUR‑Größe.
- Ertragsangaben: SevenCanyon: GBP 99 Mio. Billings (U.K. GAAP), „Gross gaming revenue“ ~GBP 30 Mio.; IFRS‑Umsatzbeitrag noch in Prüfung; EBITDA zuletzt >GBP 10 Mio.
❓ Fragen der Analysten
- Bewertung: 4x EBITDA wurde gefragt — Management nennt Vertrautheit (3,5% Anteil seit 2018), strategische Passform und Gründervertrauen als Treiber für günstigen Multipel.
- Steuer/Risiko: VAT‑Unsicherheit im UK‑Markt wurde thematisiert; vergangene Risiken sind durch Versicherung abgesichert, zukünftige Szenarien in Kaufpreis und Guidance berücksichtigt.
- Finanzwirkung: Kreditkonditionen: 3M‑Euribor + Marge <2%, 7 Jahre; Guidance‑Korridor für FY bestätigt (EBITDA EUR 70–75 Mio.), erster konsolidierter EBITDA‑Beitrag im hohen einstelligen Mio.‑EUR‑Bereich.
⚡ Bottom Line
- Fazit: Transaktion erhöht Wachstumsperspektive und reduziert Deutschland‑Konzentration; niedriges Build‑Risk durch Erwerb profitabler Plattform; finanziell akkreti v, ohne Guidance‑Änderung. Wichtige Beobachtungspunkte: finale IFRS‑Umsatzabgrenzung, VAT‑Folgen trotz Versicherung sowie erfolgreiche Integration und Umsetzung der Synergien.
Zeal Network — Q1 2026 Earnings Call
1. Management Discussion
Welcome to the earnings call of ZEAL Network SE regarding the Q1 figures of 2026. The company's CEO Dr. Stefan Tweraser and CFO Andrea Behrendt will guide you through the figures in a moment, followed by a Q&A session via audio line. Please make sure we can see your full names, ladies and gentlemen.
And with that, I'm handing over to you, Andrea.
Thanks a lot, and good morning, everybody, and welcome to our earnings call for Q1. I'm happy that you're joining us today. With me is Stefan, and we will present the Q1 results. I hope you see the presentation. If not, you can find it on our website in the IR section.
So the agenda for today, we will begin with a brief update on our highlights for Q1, then dive into the financial details and have a look how we delivered against our strategic focus so far. And at the end, we will give the time to you and open up for questions. And with that, handing over to Stefan for summary of Q1.
Andrea, thank you very much, and also a warm welcome from my side to everyone on the call. As you know, our business is very much driven, especially on the top line, very much driven by the jackpot situation in Germany. And although we haven't seen a jackpot in Germany, neither in Lotto 6/49 nor in EuroJackpot for more than 7 months now, we are still on a very strong growth trajectory.
Revenue and customer acquisitions have increased in the first quarter of 2026. Our gross margin has improved once again, but EBITDA was a little bit lower than expected because of the focus on investments in marketing and other initiatives that we've taken to ensure our sustainable future growth.
Speaking of growth, we are very proud that we have launched our third charity lottery, Traumautoverlosung, in April. Thus, we have strengthened our foundation for long-term growth while continuing to invest in the diversification of our business model. I'll hand back to Andrea for more details.
Thanks. And now let's get into the details of the first quarter financials. As always, I will begin with the jackpot environment because that's crucial for us and it drives customer acquisition as well as reactivating our existing customers. As you most likely know, the first quarter of this year was a very weak jackpot environment. We had no peak jackpots, and it was even worse than last year because the averages, especially in EuroJackpot, was below last year.
And if you compare to last year, you see that we had EUR 112 million EuroJackpot in Q1. And this year, we had nothing relevant. So that's the jackpot environment. Fingers crossed that the jackpot builds up now in May. We are hoping for both products to reach peak in May and drive Q1 top line growth. But despite this, we delivered a good performance in the first quarter.
And on Slide #7, you will now see how this reflects in our financials. Here, I want to highlight 3 numbers to you and starting with the revenue. So we had a revenue growth of 6%, like I said, in a very weak jackpot environment, and this is driven by a slight increase on the top line on the billings, but combined with higher growth and higher number of monthly active users. So that's a good result for that environment that we have been in.
Additionally, we have been able to increase our marketing activities by 13%, always within our boundary conditions, and we acquired a significant number of new customers. Again, a good achievement for this weak jackpot environment. And I want to really highlight here that this marketing investment and also the expansion in our personnel are targeted to our growth ambition and initiatives that will drive future growth in the coming years and also the long-term value for our shareholders. On the bottom line, we generated EBITDA of EUR 15 million. And like I said, the investments into diversification of our offering, of course, reflect in this EBITDA.
So let's look closer to the lottery billings. A good number, especially in this given challenging environment. But how did that come up? We increased our monthly active users by 5%. And on the other hand, these customers spent EUR 57 in average. Both numbers actually as expected in this environment, even with some growth on the monthly active users.
The second driver of our ZEAL growth is the customer acquisition. And here, we acquired 270,000 new customers in the first quarter. And this is a clear sign that our diversification strategy works because we were able to acquire 11% more new registered customers compared to last year, and that's the success. We spent for these customers EUR 53.8. In the brokerage core business, it was actually just EUR 46.
With that, looking into games, our other product category. Here, we generated still quite some momentum. We expanded our portfolio to over 740 games, and we improved further on with additional product features. And this results in an increase of MAU of 34% and decreased overall average revenues per user, what is driven by the overall increase on MAUs.
And with that, handing over to Stefan for an update on Traumhausverlosung and the new kid on the block, Traumautoverlosung.
Yes. Before we talk about cars, let's talk about houses. We are very proud that we have now the eighth Traumhausverlosung raffle running. The 2026 performance of the 2 houses that we raffled off on Mallorca and Fohr has been very, very promising. The Mallorca House, in particular, has achieved double-digit numbers in billings, EUR 10.5 million to be exact and showed the very best retention performance of all houses so far, indicating how stable that business growth is already. The current house that we're raffling off is located in the south of Germany near Lake Chiemsee.
If we move on from houses to cars, we are super happy to have launched a new social lottery in Germany. We did that in April. It's our third social lottery after freiheit+ and Traumhausverlosung so the focus now is on cars. We will have a very exciting lineup on cars. The first season is focused on a very rare Porsche 911 GT3 RS. In that particular configuration, only 5 cars are available worldwide, and it's actually one of the most followed cars on Instagram. What's new with this raffle is that we are limiting the number of tickets, each ticket costs EUR 10. Please understand that it's early days, and we are unable to provide any further information regarding ticket sales or billings at this stage, but we're super happy with the launch and very proud that we now have a third social lottery in Germany that is attractive for a very new and additional segment of customers.
And with this, I'll hand over to Andrea again to take the progress on our strategic priorities.
The strategic priorities we shared with you in the March earnings call, and we want to give you an update how we delivered against it already in Q1. So let's look at it quickly. First of all, on the strengthening of the Lotto24 core business, we achieved a gross margin of 17.8%. And as already communicated, we acquired 274k new registered customers in a weak jackpot environment, so really a success. Additionally, we are further pushing on diversification and added Traumhausverlosung to our offering. The second part is Traumhausverlosung and here, the 2 draws for 2026 are already done, and we are working already on the third house, and we are committed to deliver 6 draws in 2026.
And on the games side, we increased our portfolio further and our billings growth is on track as well. And with that, on the overall guidance, we -- our guidance for 2026 is unchanged even with the weak jackpot environment that we faced in Q1. We expect the revenues to be in the range of EUR 250 million to EUR 260 million and EBITDA to end up at EUR 70 million to EUR 75 million. On the midterm guidance, also nothing changes, double-digit annual revenue growth in the mid-teens and a 30% EBITDA margin to be expected.
And last but not least, the dividend proposal we shared already with you in March. It will be proposed together with the Supervisory Board, a dividend payment of EUR 1.40 per share. This will reflect a total payout of EUR 30 million. And the dividend payment date is planned for the 26th of May after the AGM approved. And like always in the past, we are looking, of course, to be an attractive investment for our shareholders and looking into capital allocation and we'll come back with potential share buybacks or alternative growth initiatives for the rest of the cash generated. And with that, we want to generate significant value for our shareholders.
And with that, back to Stefan for the key takeaways for today.
Thank you, Andrea. So 3 messages that we want to leave you with is, first, we continue to lay the foundation for our long-term growth strategy while consistently investing in diversification and the resilience of our business and the numbers that we delivered in the first quarter of 2026 clearly a testimony to that fact. Our growth despite a weak jackpot market reflects the resilience of our business model and our ability to effectively invest in strategic initiatives. Last but not least, we are strategically expanding our social lottery offering in Germany through Traumautoverlosung, adding a very attractive product for a very attractive customer segment.
With this, thanks for your attention, and we'll hand over to you for questions and answers.
[Operator Instructions] And we already have 2 hands up. Mr. Tim Kruse, the stage is yours.
2. Question Answer
Two quick questions from my side. Looking at the marketing spending in Q1, we are quite a bit below the run rate for the full year, if you take it that by quarter. I'm assuming that, obviously, your marketing guidance also assumes a sort of normal jackpot environment. So would it be fair to assume that if this stays as muted as it is at the moment, then your marketing spending would probably also be lower than you initially guided?
And then the second question would be on Traumautoverlosung. If the lotteries are capped to 250,000 tickets, so all that would imply EUR 2.5 million in billings. Can you maybe break that down to how that would -- yes, how that would break down into sales and also maybe how many cars you expect to raffle out this year?
Okay. Let me start with the marketing question to take that. So you are totally right. Our guidance is, of course, on a standard jackpot environment. A standard jackpot environment for ZEAL means we would expect in a full year 9 jackpots. So at least 2 in a quarter, we have now 0. So of course, the marketing run rate from Q1 is lower than we guided on. We still expect jackpots to come up. And therefore, we still continue with our guidance. But of course, you're right, if no jackpot at all in the year will appear, then we might not be able to allocate the money within our boundary conditions and therefore, not spend it. And on the...
Yes. On the Traumautoverlosung, as I said, please bear with us, we just launched the first product, and we are not going to share any additional numbers at that point in time.
We will move on to Simon Keller. This is your space, Mr. Keller.
I want to question also the or get some additional comments on the same topics that Tim was already looking at from Traumautoverlosung and also marketing. So on marketing, you mentioned that you had some tests for the charity lotteries that also is the reason for the higher cost per lead above the core brokerage. Can you explain how these tests have gone? When can we expect them to converge, like the cost per lead to converge to the historic average? Or do you think it's more structural that for social lotteries the higher cost per lead going forward as well?
And on Traumautoverlosung, can you share early indications on the ticket sales for season 0?
Thanks a lot, Simon. I will take the marketing again. So the investments into the new products are not tests anymore. These are actually the consistent marketing investments that we are doing in this area. As the charity lotteries have a higher margin and higher CRVs from the customer side, we are able to also afford these higher CPLs. So while we are tracking that our core brokerage business is rather stable, we will always expect these marketing investments into the other D2C offerings on the social lottery side to be higher because it's new product categories, it's brand investments that need to be established and also it's within our boundary condition because the CRV of these customers are better. And on cars, back to Stefan.
Yes. I unfortunately have to repeat the message today, now sent twice. We are at very early stages and thus, I'm not able to provide any additional information on cars. I can just tell you that we are super happy with the development. When you look at the activity that Traumautoverlosung has been able to generate on social media, you see early indications that this is really very, very well received. We are the first dedicated high-end car lottery in Germany. It's built on the same foundations that we have for Traumhausverlosung. So a very strong social engagement. With this, we have selected Johanniter as the charity partner for Traumautoverlosung. So bear with us in the next couple of calls, we definitely can provide more information, but we are super happy with the launch of the product.
And ladies and gentlemen, with no further questions, I will hold the room for another moment in case someone is thinking about raising their hand. What doesn't seem to be the case. Therefore, we come to the end of today's earnings call. Thank you very much for your interest in ZEAL Network SE. A big thank you also to you, Stefan and Andrea, for your presentation and your time. Should you have any further questions at a later date, please feel free to contact Senior Investor Relations Manager, Frank Hoffmann. I wish you all a successful day around the world and handing back over to Andrea once again for your closing remarks.
Yes. Thank you once again for joining and your interest at ZEAL, and we are looking forward to speak to you soon.
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Zeal Network — Q1 2026 Earnings Call
Zeal Network — Q1 2026 Earnings Call
Q1 2026: Zeal wächst trotz schwacher Jackpot‑Phase (+6% Umsatz), EBITDA belastet durch gezielte Investitionen; Guidance bleibt unverändert.
📊 Quartal auf einen Blick
- Umsatz: +6% YoY (Q1) trotz schwacher Jackpot‑Phase.
- EBITDA: EUR 15 Mio (unter Plan wegen höherer Marketing‑ und Diversifizierungsinvestitionen).
- Bruttomarge: Lotto24‑Bruttomarge 17,8%.
- Neukunden: 274.000 registrierte Neukunden (+11% YoY); Customer‑Acquisition‑Cost (CAC) ~EUR 53,8 (Brokerage: EUR 46).
- Nutzer: Monthly Active Users +5% insgesamt; Games‑MAU +34%; durchschnittlicher Umsatz pro MAU EUR 57.
🎯 Was das Management sagt
- Diversifizierung: Start der dritten Soziallotterie "Traumautoverlosung" (April) zur Erschließung neuer Kundensegmente; Fokus auf hochpreisige Car‑Raffles (z.B. limitierter Porsche 911 GT3 RS).
- Investitionen: Gezielte Erhöhung Marketing (+13% in Q1) und Personal, um langfristiges Wachstum und Kundenwert (Customer Revenue Value) zu steigern; höhere CPL für neue Produkte akzeptiert.
- Traumhaus: Kontinuität bei Traumhausverlosung (u.a. Mallorca‑House: EUR 10,5 Mio Billings); Ziel: 6 Ziehungen 2026.
🔭 Ausblick & Guidance
- Jahresguidance: Umsatz EUR 250–260 Mio; EBITDA EUR 70–75 Mio (Guidance unverändert).
- Mittelfristig: Doppelte Stelle Jahreswachstum (mid‑teens) und angestrebte EBITDA‑Marge ~30%.
- Risikohinweis: Guidance basiert auf "Standard‑Jackpot‑Umfeld" (≈9 Jackpots/Jahr). Bleibt das Jackpot‑Aufkommen aus, könnte Marketing nicht vollständig umgesetzt und Guidance belastet werden.
❓ Fragen der Analysten
- Marketing‑Sensitivität: Analysten fragten, ob geringeres Jackpot‑Aufkommen Marketing‑Spend reduziert; Management: Guidance nimmt normalen Jackpot an, bei anhaltender Flaute würden Ausgaben innerhalb der Boundary‑Conditions angepasst.
- Traumautoverlosung: Nachfrage nach Ticket‑Zahlen und Umsatz; Management verweigerte konkrete Zahlen (frühe Phase), verweist auf starke Social‑Media‑Resonanz und Charity‑Partner.
- CPL vs. CRV: Frage zu höheren Kosten pro Lead für Soziallotterien; Management: höhere CPLs sind strukturell erwartbar, werden durch höheren Customer Revenue Value kompensiert.
⚡ Bottom Line
- Implikation: Q1 zeigt Geschäftsresilienz und erfolgreiche Kundengewinnung, kurzfristig belastet durch Investitionen; Guidance bleibt, ist aber abhängig von Jackpot‑Erholung. Dividendenvorschlag EUR 1,40 je Aktie (Gesamt EUR 30 Mio), Auszahlung geplant für den 26. Mai 2026 nach HV.
Zeal Network — Q4 2025 Earnings Call
1. Management Discussion
Welcome, ladies and gentlemen, to the Full Year 2025 Earnings Call of ZEAL Network SE. The company's CEO, Dr. Stefan Tweraser; and CFO, Andrea Behrendt, will guide you through the figures in a moment, followed by a Q&A session via audio line. And with that, I'm handing over to you, Andrea.
Thanks a lot, and good morning, everybody, and welcome to our earnings call for the full year results 2025. We are very happy to have you here. I hope you can all see the presentation. If not, please go on our website in the Investor Relations section, you will find it there. With me today is Stefan, our CFO -- CEO, and together, we will present our strong results of 2025. First of all, let me briefly walk you through our agenda for today. So we will start with an overview of our key highlights from 2025, followed by the review of the financial performance. And then we will look into 2026 with our strategic priorities and the guidance. Last but not least, we will, of course, share our dividend proposal and the main takeaways before we are opening up for our Q&A session. And with that, let me hand over to Stefan for the summary of our 2025 results.
Thank you, Andrea. And also from my side, a warm welcome to all of you on the call. More than happy to have you. Let me give you a brief summary of what we've achieved in the financial year of 2025, which was defined by a less than exciting market environment but we've been able to, regardless deliver outstanding operational results. Let me highlight 4 things. First of all, we continued to significantly expand our customer base. Andrea will dive into the details of that. We have once again improved our gross margin in the fourth quarter of last year, we've achieved a gross margin of 18.5%, a really remarkable result, and we were able to continue growing profitable on the basis of our operational strength.
But having achieved all those operational excellence has also allowed us to raise more than EUR 375 million for charitable causes, which is a significant driver of what we do here. All of this has been driven by us being able to really deliver on our strategic objectives for 2025. To remind you, we had 3 things set out for 2025. We wanted to continuously improve the acquisition performance and the profitability of our core business, Lotto24. We wanted to successfully scale Traumhausverlosung and we vowed to accelerate the growth of our games business. In all of those 3 areas, we've been able to achieve outstanding results. In our core business, we've increased the gross margin to 17.7%, which was supported by both successful pricing measures and an increase of our product and improvement of our product mix towards more profitable and more margin-strong products. Despite a less than exciting jackpot situation, we've been still able to acquire customers and the customer acquisition is one of the main strengths of our Lotto24 business.
In Traumhausverlosung, we've achieved a jaw-dropping growth of billings of more than 200%, 205% to be exact. We raffled off a total of 4 houses in 2025. And the performance of 2025 was significantly above our expectations with billings close to 40%. In terms of the houses, one outstanding performance house was the St. Peter-Ording house, which delivered the best performance of our 2025 portfolio. And in the games business, also astonishing growth more than 40%, 42% to be exact. Our games portfolio today consists of more than 650 games, which is well received by our customers. We have active customers, our active customer is increasing from 2024 to 2025 from 22,000 to more than 30,000 customers. and we generated over EUR 14 million of revenues and a very strong EBITDA contribution of our games business of EUR 6.1 million. And in both of these measures, we have surpassed our very ambitious targets.
And talking about ambitious targets. We also raised midyear in September '25, our guidance, thanks to the improved lottery gross margin and highly successful businesses, especially calling out also Traumhausverlosung and games, as Stefan already explained. We closed the year with delivering EUR 219 million in revenues and EUR 69 million in EBITDA. And now let's go in the details for our financials. Before we go into the income statement, let's put the results in context with our Jackpot situation that we had in 2025.
Just a reminder, Jackpots are the key driver for customer acquisition and on the other side, also the reactivation of existing customers. Last year was a weak jackpot environment. So we saw just 4 peak jackpots in Eurojackpot compared to an exceptional 2024 with 13 peak jackpots. In Lotto 6/49, we haven't seen any jackpots in the last 2 years. Despite this less supportive jackpot environment, we delivered really strong results and are proud of that. And on Slide #5, you will see how this translates into our financials. On this slide, let me highlight 3 numbers to you. So overall, our revenues grew by 16%, that's driven by higher billings and improved gross margin, and I will explain a bit more in detail later. On the other hand, we were able to spend 21% more on marketing and acquired a significant number of new customers. That is a real achievement in such a weak jackpot environment. And that within our efficiency guardrails that we give out to our teams, and therefore, this is a really great achievement.
And bottom line, we delivered a strong EBITDA with EUR 69 million. And we are continuing delivering efficient growth like we promise, and we are really proud of that. And now let's zoom into our top line growth. Here on the lottery billings, it's a pretty good achievement, especially comparing with 2024. That was an exceptional jackpot year. Despite the weak jackpot, we had 1.6 million customers in average life on our platform, and they spent EUR 59 and this is a normal expectation on the average billings per user that you would expect in a weak jackpot environment. And this overall translate in a billings growth of 2%. As mentioned already, the second driver is the revenue growth -- of the revenue growth is the margin increase. And here, you see our underlying lottery gross margin is the 77% significantly higher to previous year. And that's driven by pricing activities and especially the big price increase in 2024 and a steadily improving product margin where we, on a daily basis, drive improved margins in the products and also improved product market mix.
So on top of that, we were really able to double down on our customer growth. That's a relevant driver for the future growth of ZEAL and the valuation of ZEAL. Despite the weak market environment, we acquired 1.2 million new customers in 2025. And this number really underlines our ability to grow our customer base even in weak jackpot phases. I want to compare here the numbers with 2023 because this was a weak jackpot environment like this year. And here, we actually showed that we were able to acquire 96% more new customers than in previous -- in this year. And this really is the success of our strategy to diversify our product offering and make the business and the customer acquisition less dependent on jackpots. Overall, the cost per lead was at EUR 46.47. That is an expected increase as it reflects the weak jackpot environment, higher media prices and the really strategic marketing tests in reaching new target audiences especially calling out here Traumhausverlosung and the growth we have generated here. In our core brokerage business, the CPL was at EUR 41.3.
And games as well, we gained momentum in 2025. And already in the last quarters, we communicated that with you. We significantly increased our games portfolio, established new partnerships and really implemented new customer-facing features that really resonated here. And this progress shows into our numbers. Like Stefan said, we are at 30,000 MAU in games and these customers spend around EUR 40 NGR with us. And as a result, the games revenues increased by 46%, and EBITDA reached EUR 6.1 million, a great achievement.
And with that, handing over for the details on Traumhausverlosung to Stefan.
Yes. I have the good part of the presentation because Traumhausverlosung is really a product that delights us, delights our customers and delights our investors. Since we've launched the product, we have raffled off a total of 6 houses and 4 of those houses have been raffled up in 2025. We even added an international house, which we raffled off in February of this year, the Mallorca house. And all of these houses, all of these raffles have received very good feedback from the market.
As I mentioned at the beginning of the presentation, the St. Peter-Ording house, the house #4 has been the most successful house so far, really driving new active users, driving the image of the product and also driving the results that we've been able to achieve. As a first glance, the House #5, the Bavarian Forest House did deliver billings of 7.5 million users. We deliberately reduced the rate at the time between the draws, significantly increasing the cadence of the business. We started out with 91 days. Now we're at 56 days. So really driving the operational performance of the team and of the houses to drive us to new average billings and daily performance highlights. All in all, we are very proud to have achieved goals that we set out and overachieve them in the course of 2025. We are well ahead of our original business plan and look forward to the performance of House raffle in 2026 and beyond.
Speaking of 2026, I'll hand over to Andrea to guide you through the priorities of the coming year.
Thank you, Stefan. As in previous years, we translated our strategy into really tangible assets that we want to share with you and that we keep ourselves accountable for. So this year, we continue to focus on our 3 strategic pillars. First of all, in our core business, we still see potential upside for our operational margin in -- especially in high jackpot phases. At the same time, we continue to scale our efficient marketing and build a strong -- build on the strong progress that we made in 2025. And in parallel, we work on continue to diversify our product offering. That said, it's really important for us that the core -- that it's understood that the core business is still a key driver for ZEAL's long-term growth, and we see a huge potential there.
Secondly, our focus area is Traumhausverlosung, of course. Here, we remain in scaling mode like last year, and we plan in 2026 to run 6 raffles compared to 4 raffles last year. And we are targeting a billings growth of 50% year-over-year. And this will be supported by an investment into customer acquisition in the Traumhausverlosung. And the third pillar is games. We will continue to expand our games offering, our portfolio here and also will invest into user experience. And this will show into -- in significant growth with over 20% year-over-year. These strategic priorities are reflected in the guidance that we shared with you now. We expect for 2026 revenues to be in the range of EUR 250 million to EUR 260 million and the EBITDA in the range of EUR 70 million to EUR 75 million. Like always, this guidance is based on an average jackpot development, and we will see how this year goes.
But we aim also to expand our marketing significantly to EUR 85 million to EUR 95 million. And this increase of up to EUR 25 million compared to last year, demonstrates our ambition to further grow, but this always within our efficiency guardrails. Looking beyond 2026, the midterm guidance for the next years, our goals are still valid that we already shared with you. We are targeting double-digit growth in the annual revenues, in mid-teens, and we really want to, here, double down on the growth potential that is there in the German market and is there for the coming years as well.
And at the same time, we are, of course, not only focusing on top line growth but also committed to deliver strong EBITDA and with a strong focus on profitability. We want to keep our EBITDA margin over 30%. Let's come to the dividend. Following the strong financial performance in 2025, the Management Board and the Supervisory Board have decided yesterday to propose to the AGM a payment of a dividend of EUR 1.40 per share. This reflects a total payout of around EUR 30 million. As in the past, additionally to the dividend, ZEAL is looking and allocate capital via share buybacks and also into alternative growth opportunities. And our core focus is always with that in mind to generate value for our shareholders.
And with that, back to Stefan for the key takeaways.
Thank you, Andrea. So speaking of value to our shareholders, if you takeaway 3 messages from what Andrea and I have been able to share with you today, the 3 messages should be. We've been able to significantly expand our customer base in a less than favorable jackpot environment, but very strongly within the economic guidance that we give our teams for growth. We have, in addition, been able to improve our gross margin, driven by both pricing levers and product mix levers, and overall, have been able to continue to grow profitable based on the operational strength of our business. We are super happy that we've been able to share these results with you, and I hand over to Andrea to guide you through the questions and answers. Thank you for your attention.
[Operator Instructions] And we already have 4 hands up, Christian Salis. The stage is yours.
2. Question Answer
Christian from Cantor. I've got 2 questions, please. The first one, on the sales guidance, could you talk about the key drivers, again, for the expected 70% sales growth at midpoint year-over-year? And how many Dream Houses, after the 4 Dream Houses in 2025 do you plan in 2026, please?
And then second question, on the EBITDA guidance. So at midpoint, the EBITDA guidance implies around 3 percentage points margin decline. You mentioned the higher marketing investments. Could you maybe talk about the specific areas where you plan to put these marketing investments too? And maybe related to this, could you also talk about the competitive environment in the Dreamhouse Raffle?
I saw that Omaze is also pushing their marketing efforts in Germany. So how do you see the competitive landscape evolving in this segment, please?
Thanks, Christian, for your question. Let me start with the guidance topic. So on the sales side, like I told about the 3 strategic pillars, that's reflecting in all these areas, significant growth. Like we said, in the core business, we are acquiring -- planning to acquire more customers and growing significantly. We will double down on the Traumhausverlosung raffles and want to raffle out 6 houses in 2026. And additionally, we want to continue to significant double-digit growth in the games area. So in all 3 strategic areas for the year, we expect growth to happen in 2026. And on the competition...
Yes. So on the other 2 questions that you asked, Christian, and again, thanks for the questions from my side. A, when it comes to the competition of Traumhausverlosung, we definitely own the category in Germany. We also don't think that Traumhausverlosung house raffles are a winner takes all market. It's an exciting segment of the market that is continuing to grow. And we have a very clear objective as Andrea said, to substantially increase the number of houses that we are raffling off to increase the -- our ability to deliver profits on that product for our investors. And thus, the investments are very targeted within the economic guidelines that we set our teams when it comes to spend per customer and the lifetime value that we generate with these customers. So the investments as you talked about the increase in marketing spend, the investments are very targeted in terms of strengthening the performance of our products online, but also continue to establishing the brands in the more general public domain.
And next line is Tim Kruse, you may speak now.
Yes. Congratulations on the impressive year once again. Yes, just a quick follow-up on Christian's question on competition maybe in the [Foreign Language] on your core business, if you see any changes. We have 3 other parties who have a license there, just -- it will be interesting to see what the dynamics there are. And then maybe on the games business, it's still a low base, but impressive growth. So is it the 40% plus something we can expect in this year as well. And then maybe just a follow-up on the Dream houses. You were at 56 days for the Bavaria house, and now you're back at 80 days. So can you tell us what you think about the cadence of the Dream houses? I mean you said 6 this year, but how do you expect that to pan out maybe over the next years? What are your plans there?
So thanks for the question. On the brokerage business, I mean, yes, there are other providers in the German market, but none of them is anywhere near our scale, so anywhere near our ability to generate customer growth out of the market, not anybody near our ability to benefit from the offline to online movement that we see in the German market and nowhere anybody near our ability to establish a brand like Lotto24 in the German market.
So obviously, we look very closely at these competitors and can take them very seriously. But we are convinced that our ability to really drive that business at scale, both from an operation as well from a marketing perspective, really are second to none. So we think that we can definitely get the greatest chunk of the growth in the German market towards our brand.
And on the game side, we expect games overall billings growth from 20%. And of course, this year was much higher at 25%, but it's still a very ambitious goal to grow, and we are proud of that. And on the cadence for the raffles -- for the house raffles, we are, of course, looking into the dates and when it makes sense to raffle our houses based on time line and so on. But our strategic goal for this year is to raffle out 6 houses and to increase the cadence over the next years. We think house a month is a realistic target midterm.
Okay. Thank you, Andrea. Just a quick follow-up maybe on the games. I mean you're still very restricted in terms of marketing there. Can you maybe just give a quick update on sort of your regulatory improvements there? I know you are fighting to loosen those restrictions a bit. Is there anything coming up this year that might change this situation?
Yes. So we don't foresee a significant change in the regulatory environment. Obviously, we are in very close contact with the GGL to make sure that this is really a level playing field, which currently, as you know, it isn't. But given the playing field as it currently is, I think our growth is the perfect balance between being as pushy as we can. And on the other hand, taking player protection and responsible gaming really very seriously. So for the time being, as I said, we don't expect a big change, but we still think that within that environment, we can deliver very, very healthy growth in the games business.
Thank you for your questions, Tim. And the next one is Simon Keller, you should be able to speak now.
I would love to get a deeper understanding of your marketing efforts. And I guess a good starting point is the difference between your H1 and H2 '25 marketing spending. Because despite similar jackpots, there was a marketing step up by approximately EUR 10 million between H1 and H2. And I'm wondering is that only the marketing spend for Traumhausverlosung, basically is the only real explanation here. And in this context, could you please elaborate more on your overall marketing strategy? And any color here would be helpful. Maybe you can share the expected payback profile and how that is changing right now or explain how much of the marketing spend is strategically necessary for brand building.
Thanks, Simon, for your questions. So let me -- let's see if I cover all the questions that you asked. So first of all, I think the marketing increase is not only driven by Traumhausverlosung, but also that we are really doubling down on a playbook how to invest also in low jackpot situations. Our diversification is really targeted towards a more independent customer acquisition setup, also compared to low and high jackpots. So -- and we are in the past, invested significant in this area to be able to really, yes, have a proper setup also in low jackpots, and that's a real achievement.
And when you -- again, Andrea pointed that out during the presentation. I think the best comparison to judge our marketing efforts and the successes of those is when you compare between 2023 and 2025, which are years with a similar, let's say, unexciting jackpot environment. We've been able to almost more than double the customer acquisition in 2025 compared to 2023. So there are very, very targeted investments in all the digital channels as well as some brand building. But the message is that we've been substantially able to grow our customer base in, as Andrea pointed out, a weak jackpot environment.
And on the payback, our goal is continues to be a payback period for all acquired customers within a 2- to 3-year horizon. So the profile of our customer didn't change. So we have a very healthy lifetimes supported by very strong margins for the customers and are still targeting on that one, and that these are the efficiency guardrails that we are giving our teams on every campaign, every channel.
That's very helpful. I have one follow-up question. And that's particularly between H1 and H2 this year. Have you learned something in H1 that allowed you to be basically more efficient with your marketing spend? Because the jackpot situation was similar and your target by -- your aim at looking at the payback period, probably hasn't changed either. So maybe you have become more efficient. That's a fair assumption?
Yes. What we can definitely point that is that we've been able to expand the scope of our digital marketing efforts. So we have more channels, not just the usual ones, kind of the big Google or Meta channels, but really have been able to expand that footprint into the smaller channels very successfully. We've been able to really excel in our approach to partnerships, which has been a significant driver of new customers, both for our existing Lotto24 business as well as for the new businesses.
But we cannot rest on these learnings also already in the first quarter -- in the first few months of this year, we've been able to leverage learnings into new channels. So it's an ongoing quest to make sure that we are on the top of the game, not just in the channels, but also in the abilities that we apply to these channels.
Awesome. I have one more question, if I may, and that's because it's linked to the marketing spend, and it's around the midterm margin target with the 30% that you've outlined. Should we see it as a floor that you're willing or going to achieve irrespective of the growth opportunities and jackpot environment? So basically, will you steer your marketing efforts such that you will be able to achieve the 30% midterm either way?
Yes. So the EBITDA margin of 30% we see as a floor. We see that in high jackpot phases where we can invest even more than we currently guided you on. We will nevertheless outgrow on the top line. So bottom line, there will be always much more growth available also in this situation. So yes, you can take the 30% as a full.
Thank you for your questions, Simon. And next line is Abed Jarad.
To be honest, most of my questions regarding marketing spending were already answered. But when do you expect this marketing spend to normalize? I mean, in 2025 and 2026, they grew both expected to grow more than revenue. When do you expect this trend to normalize?
For us, it's really -- we are proud when we can grow marketing because that's within our efficiency guardrails and the payback period of 2 to 3 years. And as long as we are able to be in these guardrails, we want to spend as much marketing as possible. Because it pays off and it generates significant shareholder value. So really, we are proud of that. And we still see a lot of potential in the online lottery markets to switch from offline to online. So we don't think this will stop.
And Lucas [indiscernible] this is the stage for questions.
I would like to follow on -- also on the marketing topic at first. Maybe you can elaborate a little bit more on your difference between marketing spending this year and last year in terms of the 3 -- or the main products like lottery games and the Traumhausverlosung. What could we expect in terms of these higher marketing spend?
Thanks, Lucas.
Where do you want to allocate this?
Yes. Maybe starting. So in general, the strategy doesn't change there, although you have to see that 2025 was a weak jackpot year. Therefore, we were able to allocate less money than we would in a normal jackpot year. And as our guidance is based on a normal jackpot year, the biggest change is there that we are actually expecting to grow our investments in the core market because we always give guidance on a normal jackpot year. So marketing in the core business will increase.
On the other hand, in Traumhausverlosung, we are investing similar to last year. And on the games side, we are still in the testing phase for customer acquisition. So no significant marketing investments are allocated to games today. That might change during the year, but that's the situation we have today.
And I think if I build on what Andrea just said, 3 main messages for our marketing. The first one is, we really approach this kind of as an open budget situation as long as the teams are able to spend within our economic guidelines, which are how much we want to spend per customer and what is the customer lifetime value that we get back so that we can always find the balance in the 2- to 3-year payback horizon. That's point number one.
Point #2 is, given that it's kind of an open budget situation, we push for opportunities in high jackpot situations, which is kind of the easier environment. But we are also very, very bullish that we've improved our abilities to attract customers in low jackpot situations. Again, I'll point to that 2023 to 2025 comparison, where we've faced a similar challenging jackpot situation, but have been able to acquire almost double the new customers that we wanted to acquire. And finally, we always push for efficiency in new channels, in new applications of our marketing money to make sure that we really capture all opportunities that are out there.
And as Andrea pointed out, test new approaches and really push our teams to make sure that we capture all opportunities that are out there. So bottom line is, and I just can second what Andrea said, the more marketing that we can spend within our economic guidelines, the better for us. Because it's a strong indicator of customer growth, which is a substantial driver of our business.
Okay. But to make it clear, if I take your marketing guidance of EUR 85 million to EUR 90 million and compare it with 2025, let's say, roughly EUR 16 million to EUR 20 million or EUR 21 million, that is mainly then going to lottery again?
Lottery is our main driver of the business, our main driver of customer acquisition. And again, the foundation of this guidance is an average jackpot situation, which would have led to higher marketing spend already in 2025. So would there have been a more, let's say, favorable jackpot situation in 2025, the overall increase of marketing spend between '25 and '26 would not be that high. But again, we are allocating marketing budgets on an average jackpot situation.
And then my second question is concerning the topic of products and new products. I remember in the last meetings that you have also for 2026, the topic of new products on the agenda. Is there anything you can also share today with us?
So when it comes to new products, I think it's good to look into all 3 elements, all 3 pillars of our business. In our core business, Lotto24, we are driving product innovation like team player that adds a social component to the kind of standard lottery games. And we are very happy with the development in this area. So adding exciting opportunities to play lotteries within the Lotto24 is one priority.
The second priority is that we add additional games and additional entertainment opportunities in the games segment itself. We are now at 650 games. Quite a few of them have been developed in-house. The majority obviously is delivered by a partner and we are continuously expanding that scope to make sure that our slot portfolio second to none in the German legal market.
And then finally, we think that with -- especially with Traumhausverlosung but also with freiheit+, we have found products that have a great product market fit that are very well received by the German consumer. And thus, we are not only looking into additional categories of social lotteries but also are exploring opportunities to look beyond Germany for a product like Traumhaus with a proven product market fit.
But we can still expect that for 2026 or has there anything changed?
No. We are, for sure, looking in diversification. And as soon as we are able to communicate something, we will.
Okay. And then the third topic is around cash allocation. I think that maybe the disappointing part of today's release that on the one hand, you have around EUR 60 million of free cash flow generated last year, but only allocate EUR 30 million, so roughly the half of that in terms of dividend. But what is about the other half? Is there still a progress of thinking about it? Or how should we think about the second part of allocating cash in terms of share buybacks?
Exactly. Like that's what I said, and you have seen that in the past, right? We are looking into share buybacks, and we are looking into exciting investment opportunities. So please, I think you shouldn't be disappointed. You should be rather proud. We will find a good use of that money to be allocated.
Just to second what Andrea said, considered to be a very strong war chest that we have that can be invested into either exciting growth opportunities or very attractive share buybacks. So watch this space and no reason to be disappointed in any shape or form.
Thank you very much for your questions, Lucas. And we have a person dialing in from Great Britain with phone, with the phone number ending 1610. [Operator Instructions] And you may ask your questions.
So I think my question on the cash has been partially answered, but I just want to maybe give a little bit of a push just to see in terms of timing. Is this something we can, could we expect an announcement in the next few quarters? Or is there something that you think on a more full year basis? Could you give us some color around that, please?
Thanks for your question. Could you let us know who you are?
Luka from Berenberg.
Okay. Great. So thanks for the question. So we are looking, like I said, into share buybacks and investment opportunities. As soon as we have something to communicate, we'll let you know. Hopefully, that will happen in 2026.
Thank you very much for your question. And next in line is Peter [indiscernible].
I have 3 questions. Which online penetration in the lottery market do you expect in 2026, and the 2 following years thereafter? In 2025, we have seen 31%. Question two, which online penetration do you expect in the long term? Is it still between 50% and 70% or maybe more? In which year do you expect an online penetration above 50%? Last question #3, which total lottery market volume in billion, do you expect in the long term? Currently, I have seen that we have a market of approximately EUR 8.3 billion.
Thanks a lot, Peter, for your questions. So on the online penetration, of course, we are not able to give you exact numbers for the next years. But what we see and have seen in the last years is the online penetration increases year-over-year. It increases more when we have high jackpot phases and it increases a little bit less when we have low jackpot phases. So something in between, but we see an average of 1% -- 2 percentage points increase year-over-year. So yes, that should answer your first question, the 2 of them. And the last one was on?
The market volume.
The total market volume. On the online market, we always communicate that we see long-term ambition of having a market of EUR 5 billion to EUR 7 billion in online lotteries.
In online, yes, but in the total market?
EUR 10 billion. That's quite stable. It's not changing significantly.
But this is based on data which are very old, yes? So no update?
No updates.
And some follow-up questions from Tim Kruse.
Yes. Just one actually on the Traumhausverlosung and the D2C share, it's now -- the last one was at 53%. I was just wondering 2 things, Andrea. So what is your expectations and maybe also reflect of what you thought you could achieve here on the outset when you started this product, and how important this D2C share in terms of profitability for you?
Yes. So we set out the strategic goal to acquire new target audiences with that product. Therefore, the D2C shop is actually -- D2C share is a relevant strategic goal for us, and we want to increase that time over time. Here, it's really about audiences who would not show in Lotto24 for EJ and LOTTO 6aus49, but rather are interested in a more innovative product. And here, we are really seeing that this is a younger audience, maybe a little bit more female. And therefore, it's really a strategic goal for us, and we are tracking towards that.
And is there a difference in customer acquisition cost between the channels there, just out of interest?
There is a difference in customer acquisition costs. That's why we also share the 2 CPLs with you, one for the whole group and one for the core broker because costs in the new product, especially Traumhausverlosung is higher. Why is that the case? Because, of course, it's still a category that is building up and the brand that is building up. Therefore, this is a bit less efficient than our core brokerage investments. But with a very healthy lifetime value for our customers because, as you know, it's a high-margin product for us.
Exactly. Overall margin profile is better as well, right?
Exactly.
And also a follow-up and the last hand up for now is from Abed.
Sorry, I forgot to take back my question, sorry.
Okay. Thank you so much. So with that, we have no questions left. Ladies and gentlemen, I will hold the room for a moment if there should be one in the line. And this doesn't seem to be the case.
We, therefore, come to the end of today's earnings call. Thank you very much for your interest in ZEAL Network SE. A big thank you also to you, Stefan and Andrea for your presentation and your time. Should you have any further questions at a later date, please feel free to contact Senior Investor Relations Manager, Frank Hoffmann, I wish you all the successful day around the world and handing over to you, Andrea, once again for your closing remarks.
Yes. Thanks a lot. We are excited that you all joined our call this morning and your interest in ZEAL, and we are very excited to deliver a strong 2026.
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Zeal Network — Q4 2025 Earnings Call
Überblick
Wichtige Kennzahlen
- Umsatz 2025: EUR 219 Mio., +16% YoY gegenüber 2024.
- EBITDA 2025: EUR 69 Mio.
- Aktive Kunden 2025: von 22.000 auf >30.000; Neukundenzuwachs 1,2 Mio. neue Kunden.
- Games: Umsatz +46%; EBITDA 6,1 Mio.; MAU ca. 30.000; NGR ca. EUR 40; 650+ Spiele.
- Traumhausverlosung: Brutto-Billings +205%; 4 Häuser 2025 raffled; Mallorca-Haus im Feb. 2026; St. Peter-Ording besonders stark; Cadence 56 Tage (vorher 91 Tage); Plant 6 Lose 2026; Bavarian Forest House Billings ca. EUR 7,5 Mio.
- Psychologie der Margen: Core-Lotto-Grossmarge 17,7% (Anstieg durch Preispolitik und Produktmix); Q4-Grossmarge 18,5%.
- Guidance 2026: Umsatz EUR 250–260 Mio.; EBITDA EUR 70–75 Mio.; Marketing EUR 85–95 Mio.
- Dividende: EUR 1,40 pro Aktie (≈EUR 30 Mio insgesamt); potenzielle Aktienrückkäufe angekündigt.
Strategische Ausrichtung
- 3 Säulen: Core Lotto24 mit Margen- und Akquisitions-Optimierung, Traumhausverlosung mit Skalierung (6 Raffles 2026) sowie Games-Portfolio-Ausbau (>20% YoY-Wachstum).
- Ausbau der Marketing-Aktivitäten bei Einhaltung der Kosten-Guarden (2–3 Jahre Payback). Diversifizierung jenseits Jackpot-Schwankungen.
- Regulatorischer Rahmen für Games bleibt herausfordernd; Fokus auf Responsible Gaming; keine signifikante Veränderung erwartet.
Ausblick & Guidance
Guidance basiert auf durchschnittlicher Jackpot-Entwicklung: 2026 Umsatz EUR 250–260 Mio.; EBITDA EUR 70–75 Mio.; Marketing EUR 85–95 Mio. Ziel: EBITDA-Marge über 30% (Floor). Langfrist: zweistellige Umsatzwachstumsraten, D2C-Anteil weiter wachsen (über 53% in Traumhausverlosung); Online-Anteil weiter steigend, Gesamtmarkt EUR 10 Mrd. Online-Segment EUR 5–7 Mrd. Dividende EUR 1,40/Aktie; verbleibendes Kapital ggf. für Buybacks oder Wachstum."
Analystenfragen
- Frage: Was treibt das angekündigte Mittelfeld-Wachstum von ca. 70% Umsatzwachstum pro Jahr an, und wie viele Dream Houses sind 2026 geplant? Antwort: Wachstum speist sich aus drei Säulen: Core-Brokerage (Lotto24) mit margenorientierter Explikation, sechs Dream-House-Verlosungen 2026 (vs. 4 2025) und zweistelliges Wachstum im Games-Bereich; Marketing-Ausgaben steigen gemäß Guideline im Rahmen der Ambitionen, immer innerhalb der 2–3-Jahres-ROI-Garantie.
- Frage: Warum sinkt die EBITDA-Marge trotz höherer Marketing-Investitionen auf Midpoint-Niveau; wo genau wandern die Mittel hin? Antwort: Marketing-Guarden ermöglichen strategische Investitionen in Core, Traumhausverlosung und Games; Fokus auf payback von 2–3 Jahren; 2026 steigern, aber Margin floor von 30% bleibt erhalten.
- Frage: Wie entwickelt sich der Wettbewerbsdruck (z. B. Omaze) im Traumhaus-Verlosungsgeschäft? Antwort: ZEAL sieht sich als führender Akteur in Deutschland; keine winner-takes-all-Dynamik, Planung auf 6 Verlosungen 2026; Ausgaben gezielt in umsatzstarke Kanäle, Markenaufbau und Produktverbesserungen investiert.
Zeal Network — Q3 2025 Earnings Call
1. Management Discussion
Good morning, ladies and gentlemen, and a warm welcome to today's earnings call of the ZEAL Network SE following the publication of the Q3 figures of 2025. I am delighted to welcome the CEO, Dr. Stefan Tweraser; and the CFO, Andrea Behrendt, who will guide us through the presentation and the results. [Operator Instructions].
So having said this, Andrea, the stage is yours.
Thanks a lot, and good morning, everybody. So welcome to our earnings call for Q3 this morning for ZEAL Network. I hope you have the presentation. If not, please have a look on our Investor Relations section on our homepage there, everything is available.
So before we start, I really want to welcome Stefan. Stefan, your first earnings call with us. So I'm happy you're joining us today, and I'm looking forward to build the future together with you. So let's go to the content. The agenda of today's call. We will start with a brief overview on the highlights of the first 9 months. Then let's dive into the financials. That's what we are here for to talk about and then have a look on the strategic focus and talk about our updated guidance 2025. And then we will wrap it up with the key takeaways and go to our Q&A session.
And with that, for the first time, handing over to Stefan for a short summary.
Andrea, thank you very much, and good morning, everyone, also from my side. I'm obviously super excited to be here. I've joined ZEAL now a bit more than 2 months ago, and it has been a blast. I really enjoy being here and obviously enjoy attending this call with you to update you on our financials. The headline that we want to communicate is that we continue to execute our strategy very consistently and very successfully.
As you all know, a major driver of our business is the jackpot environment, and Andrea will deep dive into this. The jackpot environment that we've been able to witness in the first 3 quarters of this year has been below the statistical average. But despite this not so welcoming environment, we've been able to really drive our business very successfully. We have accelerated the growth of our customer base. We have been able to continue to significantly increase the gross margin of our business and thus also have grown the profitability of ZEAL Network SE as a consequence, and you noticed, we have been able to adjust our ambitious targets upwards and have increased our guidance in September 2025.
But back to Andrea for all the details.
Thanks, Stefan. Yes, let's go through the details of the financials. On Slide #6, you will get the jackpot environment. Like you know, it's really important to put our results into context from the jackpot side. The jackpot is an upside potential that if it comes, we have the option to acquire even more new customers and reactivate existing ones. So it's a real driver. But in the first 9 months of 2025, it was unfortunately a weak jackpot situation, but we delivered strong results with that. We saw only 4 peaks in the 9 months this year, while last year, for example, we had 6 peaks already by end of Q3. And as you all know, Q4 was a blast last year.
Like I said, despite this situation, we delivered strong results, and let's see how that translates into financials on Slide #7. Here, I want to highlight 3 numbers for you. So let's talk about revenues. The revenues grew by 34%, and that's driven by an increased billings of 12% year-over-year and a notable improvement of the margin, as we know, based on the price increase that happened last year. We increased also our marketing spend by 35%, investing into future growth of ZEAL and acquired a significant number of new customers in such a weak jackpot environment. And bottom line, we delivered a strong EBITDA of EUR 54 million, and we really are maintaining this momentum of efficient growth, what is really matter for us.
Let's take a closer look on the billings, Slide #8. We grow our billings 12% year-over-year. This is based on an increased customer base of 17%. That is based on Q4 strong acquisition from last year, but also the new FT&Ps or leads that we acquired this year. And so we reached over 1.5 million monthly active users this year on our platform, and they spent around EUR 59 per month, a really strong number. Previously, I already mentioned that our margin increased. And the key driver here is really the successful price increase from last year. And on the other hand, what we are really actively working on steadily improving our product market mix. And herefore, we ended up with an overall gross margin of 17.5%.
So the other side of the growth for ZEAL is the customer acquisition, and you see that on Slide 10. We acquired in the first 9 months, 879,000 new customers. This is a clear sign of effective marketing also in weak jackpot environments. And we are really able to grow our customer base also in these situations. And that's a real -- also a strategic goal for us, as you know. This overall led to a CPL of EUR 46.5. And this was, of course, an expected increase compared to last year because of the weak jackpot environment, but also because of overall increased media prices and the investments that we are doing in the new businesses to really test new target audiences and widen our market. The CPL for the core brokerage business was actually at 42.5% on levels as expected.
On our other side of the business, the games business, we are seeing continuous growth and improved traction. So we increased our games portfolio up to nearly 600 games and see how the product features really resonate with our customers. So overall, the business grew by 51% year-over-year on the revenue side.
And now last but not least, to our Traumhausverlosung. We already have done 4 draws this year with our -- or have planned our 4 draws this year for the house raffles. In this slide, you will see the performance of the first 4 houses for Traumhausverlosung. And we also, this time, added the overall duration of the campaign to give you even a bit more context for the numbers. And as you see, the House 4, our house in Sankt Peter-Ording was a success. It was higher than all our expectations and even previous performances. So really a strong delivery here. And we are delighted to announce that we are already on our fifth house. So we have a beautiful house that you see there on the picture in Bavaria that you are able to win until Monday. So maybe you want to still buy a ticket and get your chance on it. It's so far my favorite house. But then we are looking already on the next house campaign. And here, we choose the favorite holiday destination for the Germans. It's in Majorca. So we are really waiting for this one to go and yes, go live.
And with this, let's give an update on our strategic focus areas and our guidance. On Slide 14, you will see the 3 focus areas that I presented to you already in March and that I'm always updating you on because they are so important to us. So firstly, we continue to improve our customer acquisition and profitability in our core brokerage business. And you have seen in the first 9 months, our underlying gross margin is at 17.5%. That's a really strong number. And we already improved our customer acquisition in this weak jackpot environment. The second focus area, Traumhausverlosung, we are scaling Traumhausverlosung, and as you see, the numbers are running well. And we delivered already the fourth house campaign and all of them actually exceed our expectations.
And on Games, we also delivered what we told you. We are currently on track to deliver over EUR 14 million in revenues and will -- we saw year-to-date so far a year-over-year growth of 51%. And on the guidance, you know that we already increased our ambitious guidance for this year. And thanks to the increased lottery gross margin and also the positive development of Traumhausverlosung, we communicated to you an increase. And now we expect revenues for 2025 to be in the range of EUR 205 million to EUR 215 million and EBITDA is expected to be in the range of EUR 63 million to EUR 68 million.
And now over to Stefan again for the key takeaways. And after that, we will head to the Q&A session.
Thank you, Andrea. And as you can see, everyone on the call, it has obviously been a great environment for me to start because we've been able to accelerate the growth of our customer base. We have added about 880,000 first-time paying customers and have been able to motivate more than 1.5 million people to be active on our sites on a monthly basis. We have increased our gross margin to remarkable 17.5%, driven by both price measures as well as product mix improvements and that overall led to a very profitable business. The strength of our business led to an increase in the profitability and thus an increase in the guidance that we've been able to give to the markets.
This concludes our presentation. And obviously, we are now happy to answer any questions that you might have.
Yes. Thank you very much for the dive into your third quarter, and congratulations on your results. Stefan and Andrea. Ladies and gentlemen, we will now move on to the Q&A session and are happy to take your questions in person via audio line. [Operator Instructions] We will start with the questions from Henry Wendisch. You should be able to speak now?
2. Question Answer
Yes. Welcome, Stefan. I have a couple of questions. First one, I think, is regarding the recently upgraded guidance. I think on sales, I totally agree with your new guidance. But on EBITDA, now that we have seen the Q3 results, you're implying EUR 9 million to EUR 14 million of Q4 EBITDA, and this seems rather weak in my view. So do you also agree that this is a rather conservative estimate? Or are you expecting any sort of jump costs that are not foreseen by us in that sense? And then, I think, shall we do all at once or one by one?
We can do one by one, Henry. So let's start with the guidance one. So yes, I mean, we had strong Q3 results. You have seen that. I agree with you that we will most likely end up at the upper end of the guidance. So you're not seeing anything wrong. But of course, also in Q4, we want to grow and invest into efficient marketing, and we are searching for these opportunities all the way. So that's just like giving us with the guidance a little bit of breathing room.
Okay. Understood. Next one is regarding the user activity, just on the Q3 level, I've seen a large jump in activity, and it was bigger than I expected actually. I wanted to maybe get a bit more color on how this happened. I mean we've seen 2 peak jackpots in Q3, which might be a result or actually probably a big result. But is it also maybe that there is a recovery of the strong cohort that you acquired in Q4 that is sort of -- they played quite well in Q4 and then Q1, Q2, the activity went down and now it went up again because they sort of gained trust with you and they sort of also returned to a higher player frequency as they got to know your offering and how it works at ZEAL and the activity is going up. So is it a mix of both? Or what's the real answer here?
Yes. I think you're kind of right, but it's not only the Q4 2024 cohort, but it's actually basically all cohorts really got well activated in this Q3 with the 2 peak jackpots. We saw a lot of activity there. And on top of that, really also the Dream House Raffles is really driving activity on the platform in the existing customer base, but also bringing in new customers. So that's the 2 main reasons that we can mention here.
Right. And then on the gross margin improvement, we've seen the 2.2% in price optimization on a 9-month basis, but now Q3 is the first quarter without this base effect sort of. So does that mean that there was no price effect in Q3 and then the increase in gross margin in lottery was only driven by the mix effect.
Exactly. If you compare Q3 to previous year, you have now a clean gross margin comparison. So there is no additional price increase, no relevant price increase topics there. What you see is mainly really the hard work in optimizing our product mix, getting our customers focusing on premium products and therefore, increasing the overall gross margin.
Good. Got it. Understood. Next question is regarding the user intake. I think it was the second largest user intake we've seen following, I think, Q4 2024, which was the biggest. And that with "only 2 big jackpots." So is there anything, I mean, beyond marketing efficiency gains that has driven this strong intake? I mean, obviously, there's a Traumhausverlosung effect in that because a lot of people signed up for that as well, but are we missing anything?
No, exactly. I mean there are 2 points. So the one point, Traumhausverlosung, exactly. So we really see that this is a product that works very, very well in customer acquisition. So it drives customers into our platform. On top of that, we really worked hard on optimizing our marketing playbook in certain jackpot environments so that we are not only able to harvest a lot of new customers during peak jackpots, but also in lower jackpot phases. So I think that's, yes, a combined success of both measurements that the team is driving.
Great. And then I can jump over to Dream House. It was quite a big, and I was surprised positively by the demand there regarding especially average billing per user, and if my math is correct, also the average revenue, which developed proportionately. Is there any -- besides the big demand, any effect that maybe played a role that pushed this average billing per user figure higher than the previous draws?
I think we -- also on top of the normal demand increase, like you already mentioned it, we pushed the product with different price points into our existing customer base, and that increased the average billings per user here.
Right. Cool. And then my last question also regarding the Traumhausverlosung Dream House raffle. We've seen in the last, I think, 2 or 3 quarters that Omaze sort of your small investment from the U.K., they -- what you copied from them to U.K., now they copied you in Germany, and they have quite, I think, very, very similar offering, and it looks almost the same. So what's your sort of your assessment on this? How are they performing against you? And do you see this as a threat maybe? Or what's sort of your take?
No. First of all, like I always said, I get a lot of this question, we were welcoming competition, and it's good competition. Especially we see that Omaze helps us actually with their investments into this product category to make this really a relevant product category in Germany because the marketing pressure that comes in now from 2 providers helps really to make this known product concept in Germany. So it's not a threat. We are happy to see that it also works for them. As you know, we are also invested in Omaze and no negative impact there.
Okay. But you're also not teaming up in any sense, but this is -- so vice versa spillover effects, but not like you have a joint effort.
No, no. I mean we are competitors.
Thank you for your questions, Henry. And we will move on to Tim Kruse in a moment. [Operator Instructions].
Yes, a lot of questions already asked by Henry, but a few follow-ons. Can you confirm that the lottery margin, even if my calculations, excluding the Dream House raffle, the core lottery margin was very, very strong in Q3. So is that something from a mix effect that we should look at in the next quarters as well?
I mean we told you already that we are on a high gross margin and that we see this sustainable, although Q3 is, of course, a special effect because you have 2 peak jackpots and you had -- this drives, of course, especially sales on the lottery clubs that has a significantly increased margin compared to the core brokerage business. So you need to adjust it a little bit down, but not like massively.
Yes. Okay. Okay. Understood. And then on marketing, that was significantly above last year and also the first 2 quarters, you said that you will be planning to increase marketing. Can you maybe split that a bit? Was that a lot coming from the Dream House raffle? And what is sort of the expectation for Q4, maybe just sort of a similar or slightly lower level? That would be helpful.
Yes. On the marketing side, it has 2 effects. So of course, we are trying, like I said, also in weak jackpot situations, to acquire new customers in our core brokerage business. And therefore, you see that this worked out, and we were able to efficiently acquire. And on the other hand, you're right, of course, the acquisition of Dream House raffle works very well, and we are investing relevant amounts there as well to grab as much of the market as possible as fast and efficient as possible.
Maybe a follow-up on the Dream House. Can you give us a bit of guidance in terms of the number of houses? I mean you are still at a quite similar pace in terms of days or duration between the periods. What are your expectations looking into next year in terms of the number of houses you will be expecting to raffle?
Our idea is to increase the frequency clearly because the demand is there, and it's a really well-known product. So this year, we were able to deliver at the end 4.5 houses, let's say. The draw of the last house will be beginning of next year. So you can, for sure, add a few houses on top of that for next year.
Okay. Perfect. And then maybe finally, personnel costs in Q3 were quite a bit higher also than the previous quarters. Were there any one-offs we have to look at? Or is there any sort of volume-related, yes, personnel costs there? Or is that a level which we should look at sort of for the next quarters as well?
I think there was one special effect that is really a one-off because of our change in the CEO position. Of course, we have to record for that, and we put everything of that already into our Q3 results inside. And we also had some increase on the short-term and long-term incentives because of the success of the company. But as we want to be successful also of the future quarters, I would say that's rather something that we would not define as a one-off.
And we will move on to the next person in line, Henrik [indiscernible], the stage is yours.
[Foreign Language].
[Foreign Language] I will switch to English, if it's okay, but we can follow up just because we have some audience that don't speak German. So yes, on the overall guidance, like I said, I expect us clearly to end up at the top of the -- on the top range of the guidance on 2 things that I just want to communicate. It's like -- for us, it's always the jackpots driving significantly top line growth. So if Q4 last year was amazing, and that's true, that doesn't mean it needs to be this year. It could be also not the case. So we are already beginning of November. We just have one more chance to get a jackpot run this year.
Otherwise, there will be no more jackpots this year lining up because they need a certain time to build up. So that's already kind of envisaged in this guidance. And on the bottom line, if you talk about EBITDA, it's for us really, we want to have the breathing space of power on the marketing investments. If we see investment opportunities, we want to do them. And of course, they might not pay off already in 2025, but in the next years. And therefore, we want to leave us with this breathing space. So there's nothing hidden or any other investments. It's really just we want to have that opportunity to still in Q4, invest if we see opportunities and invest into customer acquisition. That's the key point here.
[Foreign Language].
[Foreign Language]. We want the same.
With this, we will move on to Mr. [indiscernible] from [indiscernible]. You should be able to speak now.
It's [indiscernible]. Can you hear me well?
Yes.
Okay. I have a question, and this question is more towards your midterm growth algorithm. On the Page 15 of your presentation, it says you target continuously double-digit revenue growth in the mid-teens and continuously expanding EBITDA margin. My question is, if you look to these outer years, how the scale effects are going to unfold towards these outer years? And how are the cost blocks developing? And specifically, I would be interested in the marketing spend. It was in the region of 31% to 32% of sales in the last 2 years and this year. So I'm curious how the further growth is going to scale into profitability.
Yes. So I cannot give you a fixed percentage on our marketing investment. But what I can tell you is... Sorry?
Maybe directionally. So just...
Also not directionally. Let me tell you why, because we really are keen on acquiring customers now than in the future and really generate value for our shareholders. And therefore, we really look into the opportunities. We don't see any relevant limits that will limit us on marketing investments unless we don't fulfill our boundary conditions on efficiencies that we are setting ourselves. And therefore, if it's today -- this year, we guided you on EUR 60 million to EUR 70 million, maybe next year, it's even a bit more because we see more opportunities, right? So that's the kind of mindset that we have. We want to generate growth, efficient growth, of course, that then builds up the value of this company, the additional value that we have. So I'm -- that's really our guidance. We are not limiting us on the investment side. That's what I want to communicate.
So to sum it up, it's basically you want to keep your opportunistic position on marketing spend. But as an investor, it's also very important to see how this scales if you can achieve these growth rates and how this transfers into margin.
Exactly. And therefore, we always communicate, and you will see that in the numbers that 80% to 85% of that top line growth has to go to bottom line. That's our goal. That's what we also communicate with these increased EBITDA margins, but it's better to look at the EBITDA margin even without marketing to really see how this efficiency gain is there and the scalability of this business is really showing up.
And a final point on this. Can you give me -- if you see that those new activities, newer businesses also kind of as a marketing spend to win -- to acquire customers, is it then that for your traditional, let's say, brokerage model, yes, that the marketing cost to sales relatively declined?
Yes, exactly. That's why we also started -- I think, 2 quarters ago, started to also communicate to you the CPL, so the cost per lead, for the core brokerage business to really give you a baseline for that because that's the standard. But I want to also make very clear that we are also growing in the core brokerage business. And if we see investment opportunities there, I mean, it's still underpenetrated market where we can still double the online penetration. And therefore, we see a lot of investment opportunities also there within the next years.
And we will move on to our -- for now, last hand up, Jörg Philipp Frey. You should be able to speak now.
Jörg Philipp Frey of Warburg Research. A lot was covered already. So I would stick to marketing and the cost per lead actually. You mentioned that the increase of media prices played a significant role in the 31% increase. Can you be a bit more precise how much of this increase was by media spending and how much by the impact of a weaker jackpot environment? Any idea there?
Yes, it's hard to separate these 2 things, right, because we are just paying one price, but our indication is that overall platform media prices increased around 10% year-over-year.
As I've seen, it is mostly driven by the big Internet players like Google or Facebook [indiscernible] significantly. Are you exploring alternative media channels, meaning venues like out-of-home or in-app advertising, where we've seen -- for example, in the in-app advertising, we've seen a substantial increase in eyeballs, but a decrease in prices. Is there something which -- where you are looking at for additional efficiency gains?
Absolutely. We are always trying to find new ways to attract new customers in the most efficient and profitable way. So depending on the jackpot situations, we have various media scenarios that we are employing and always new channels that we are adding. At the end of the day, it's the challenge to find the right balance between volume and price, but new channels obviously play an important role here.
That's good. And lastly, one housekeeping question. If I understood it correctly regarding taxes, you have kind of a EUR 4 million positive one-off regarding deferred taxes. And otherwise, we should assume an underlying tax rate of 32%. Does that...
[indiscernible] right, yes.
And all the best. Best Luck, you always need for jackpots.
Thank you.
Thank you very much, Mr. Frey. And in the meantime, we have received no further questions. We, therefore, come to the end of today's earnings call. Thank you for joining and all your questions and your interest in the ZEAL Network SE. Should further questions arise at a later time, please feel free to contact Frank Hoffmann from Investor Relations. A big thank you also to Stefan and Andrea for your presentation and the time you took to answer the questions. I wish you all a lovely remaining autumn week. Maybe the next Dream House is yours. And with this, I hand over again to Andrea for some final remarks.
Yes. Thanks a lot. Yes, like -- I can just repeat that. Thanks again for joining this morning and your interest in ZEAL. I'm also very happy to see or hear new investors popping up in the earnings call and asking questions. So really, really appreciate that. And of course, special thanks to you, Stefan, your first earnings call, well done. So more to come. Thanks a lot, and have a lovely Wednesday.
Transkripte auf Deutsch freischalten
- Alle Event Transkripte auf Deutsch
- Sofortige Übersetzung
- KI-Zusammenfassungen für die wichtigsten Insights
Zeal Network — Q3 2025 Earnings Call
Zeal Network — Q3 2025 Earnings Call
📊 Quartal auf einen Blick
- Umsatz: +34% (erste 9 Monate 2025 vs. Vorjahr).
- Billings: +12% YoY; MAU über 1,5 Mio.; ARPU (Ø‑Umsatz/Nutzer) ≈ €59/Monat.
- Bruttomarge: 17,5% (Steigerung durch Preiserhöhung und Produkt‑/Preismix).
- EBITDA: €54 Mio. (YTD).
- Neukunden & CPL: 879.000 Neukunden in 9M; CPL (Cost per Lead) ≈ €46,5; Games‑Umsatz +51% YoY (Portfolio ≈600 Spiele).
🎯 Was das Management sagt
- Strategie: Management betont konsequente Ausführung: Kundengewinnung, Margenverbesserung und Skalierung neuer Produkte.
- Produktfokus: Traumhausverlosung wird skaliert (erfolgreiche Kampagnen; Frequenz soll steigen); Games‑Portfolio wächst als zusätzlicher Umsatztreiber.
- Kapitalallokation: Opportunistischer Marketing‑Ansatz – Spielraum für zusätzliche Investitionen, wenn Effizienzvorgaben erfüllt sind; Ziel ist, größtenteils Top‑Line in EBITDA zu transferieren.
🔭 Ausblick & Guidance
- Guidance 2025: Umsatz €205–215 Mio.; EBITDA €63–68 Mio.
- Managementsicht: Erwartet eher Top‑Range, hat aber Puffer gelassen, um in Q4 bei Chancen (Marketing) zu investieren.
- Risikofaktor: Starke Abhängigkeit vom Jackpot‑Environment; für 2025 gibt es nur noch eine relevante Jackpot‑Chance (Anfang November) — Volatilität bleibt.
❓ Fragen der Analysten
- Q4‑EBITDA: Analysten fanden die implizite Q4‑EBITDA‑Spanne konservativ (≈€9–14 Mio.); Management begründet Puffer mit möglicher zusätzlicher Marketing‑Investition und einmaligen Personaleffekten.
- Aktivitätsanstieg: Treiber waren zwei Q3‑Jackpots plus Traumhaus‑Kampagnen und bessere Aktivierung älterer Kohorten durch optimierte Marketing‑Playbooks.
- Marketing & Kosten: Plattform‑Mediapreise ~+10% YoY genannt; Firma sucht neue Kanäle für Effizienzgewinne. Konkurrenz (z.B. Omaze) wird als Nachfrage‑validierend, nicht existenzgefährdend, eingeschätzt.
⚡ Bottom Line
- Bewertung: Solide Umsatz‑ und Margenentwicklung sowie erhöhter Ausblick sprechen für fortgesetztes Wachstum. Kurzfristig bleibt das Geschäftsmodell jedoch abhängig von Jackpot‑Zyklen und Marketingeffizienz; Anleger sollten Q4‑EBITDA‑Umsetzung, CPL‑Trends und die Frequenz/Erträge der Traumhaus‑Kampagnen beobachten.
Finanzdaten von Zeal Network
Umsatz
Der Umsatz stellt die Summe aller Einnahmen eines Unternehmens z. B. für dessen Produkte oder Dienstleistungen dar.
Umsatz (TTM) einfach erklärtDirekte Kosten
Direkte Kosten sind die Kosten, die direkt im Zusammenhang mit der Herstellung des Produkts oder der Dienstleistung entstehen.
Bruttoertrag
Der Bruttoertrag gibt an, wie viel vom Umsatz nach Abzug der direkten Herstellkosten im Unternehmen verbleibt. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der Bruttomarge (engl. Gross Margin).
Brutto Marge einfach erklärtVertriebs- und Verwaltungskosten
Die Vertriebs- & Verwaltungskosten (engl. Selling, General & Administrative expenses, kurz SG&A) beinhalten alle Aufwände für Marketing und den Verkauf sowie die allgemeine Verwaltung des Unternehmens.
Forschungs- und Entwicklungskosten
Die Forschungs- und Entwicklungskosten (engl. research & development costs, kurz R&D) geben Auskunft darüber, wie viel das Unternehmen in die Forschung und die Entwicklung seiner Produkte investiert. Vor allem prozentual vom Umsatz und im Vergleich zu direkten Wettbewerbern sind die Kosten interessant.
EBITDA
Das EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) ist der Gewinn des Unternehmens vor Zinsen, Steuern und Abschreibungen. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der EBITDA-Marge.
Abschreibungen
Abschreibungen stellen Wertminderungen von Vermögensgegenständen des Unternehmens dar (z.B. durch Abnutzung von Maschinen).
EBIT (Operatives Ergebnis)
Das EBIT (engl. Earnings Before Interest and Taxes) ist der Gewinn des Unternehmens vor Zinsen und Steuern, das auch als operatives Ergebnis bezeichnet wird. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von
der EBIT-Marge.
Nettogewinn
Der Nettogewinn stellt den Gewinn oder Verlust nach Abzug aller Kosten dar.
Nettogewinn einfach erklärtaktien.guide Premium
| Jun '26 |
+/-
%
|
||
| Umsatz | 239 239 |
12 %
12 %
100 %
|
|
| - Direkte Kosten | 63 63 |
16 %
16 %
26 %
|
|
| Bruttoertrag | 176 176 |
11 %
11 %
74 %
|
|
| - Vertriebs- und Verwaltungskosten | 79 79 |
31 %
31 %
33 %
|
|
| - Forschungs- und Entwicklungskosten | - - |
-
-
|
|
| EBITDA | 72 72 |
6 %
6 %
30 %
|
|
| - Abschreibungen | 9,01 9,01 |
6 %
6 %
4 %
|
|
| EBIT (Operatives Ergebnis) EBIT | 63 63 |
8 %
8 %
27 %
|
|
| Nettogewinn | 44 44 |
7 %
7 %
18 %
|
|
Angaben in Millionen EUR.
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Firmenprofil
ZEAL Network SE ist im Bereich der Online-Lotterie tätig. Sie ist in den Segmenten Lotteriewetten und Lottovate tätig. Das Segment Lotterie-Wetten umfasst das Sekundärlotterie-Wettgeschäft, den Verkauf von Instant-Win-Spielen, direkte Kosten und eine Umlage der gemeinsamen Kostenbasis. Das Segment Lottovate umfasst die Neuerfindung des digitalen Lotterieerlebnisses, den Betrieb von Primärlotterien und die Unterstützung von Wohltätigkeitsorganisationen, Stiftungen und Gemeinden bei der Erschließung neuer Finanzierungsquellen durch maßgeschneiderte Lotterieplattformen. Das Unternehmen wurde am 23. September 1999 von Jens Schumann und Marc Peters gegründet und hat seinen Hauptsitz in London, Vereinigtes Königreich.
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| Hauptsitz | Deutschland |
| CEO | Dr. Becker |
| Mitarbeiter | 305 |
| Gegründet | 1999 |
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