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📘 Marktkapitalisierung
📈 Was ist das?
Die Marktkapitalisierung zeigt, wie viel ein Unternehmen laut Börse aktuell wert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft Unternehmen in Größenklassen (Large, Mid, Small Cap) einzuordnen und gibt Hinweise auf Marktmacht und Stabilität.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Große Unternehmen gelten als stabiler, zahlen oft Dividenden, wachsen aber langsamer.
- Kleine Firmen können stärker wachsen, sind aber schwankungsanfälliger.
- Die Marktkapitalisierung ist ein guter Indikator für Unternehmensgröße, aber kein Maß für Unter- oder Überbewertung.
📘 Enterprise Value (Unternehmenswert)
📈 Was ist das?
Der Enterprise Value (EV) zeigt, was ein Unternehmen tatsächlich kostet, wenn man es komplett übernehmen würde – inklusive Schulden und abzüglich Cash.
🧮 Wie wird es berechnet?
(= Marktkapitalisierung + Nettoverschuldung)
🏛️ Wofür ist es wichtig?
Der EV ist eine realistischere Bewertungsbasis als die Marktkapitalisierung, da er die Kapitalstruktur berücksichtigt. Er ist Grundlage für Kennzahlen wie EV/FCF oder EV/Sales.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Der Enterprise Value zeigt, was ein Unternehmen tatsächlich wert ist – unabhängig davon, wie es finanziert ist.
- Er ist besonders wichtig für professionelle Investoren, da er eine objektivere Grundlage für Bewertungsvergleiche bietet als die Marktkapitalisierung allein.
- Ein Unternehmen mit hoher Verschuldung erscheint im EV teurer, eines mit viel Cash günstiger – auch wenn sie an der Börse gleich viel wert sind.
📘 Nettoverschuldung
📈 Was ist das?
Die Nettoverschuldung zeigt, wie viele Schulden nach Abzug des verfügbaren Cashs tatsächlich verbleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie zeigt, wie stark ein Unternehmen von Fremdkapital abhängig ist – und wie gut es in der Lage ist, seine Schulden kurzfristig zu bedienen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige oder negative Nettoverschuldung bedeutet hohe finanzielle Stabilität.
- Unternehmen mit viel Cash und geringer Verschuldung sind besser gerüstet für Krisen.
- Eine hohe Nettoverschuldung erhöht das Risiko – besonders bei steigenden Zinsen oder konjunkturellen Schwächen.
📘 Cash
📈 Was ist das?
Der Cashbestand zeigt, wie viele liquide Mittel einem Unternehmen sofort zur Verfügung stehen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Er gibt Auskunft über die finanzielle Flexibilität: Ein hoher Cashbestand ermöglicht Investitionen, Rückkäufe oder Krisenresistenz.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Cashbestand zeigt finanzielle Stärke und Handlungsspielraum.
- Cash kann für Investitionen, Schuldentilgung oder Aktienrückkäufe genutzt werden.
- Allerdings: Zu viel ungenutztes Kapital kann auch auf mangelnde Investitionsideen hinweisen.
📘 Anzahl ausstehender Aktien
📈 Was ist das?
Die Anzahl ausstehender Aktien gibt an, wie viele Aktien eines Unternehmens aktuell im Umlauf sind und von Investoren gehalten werden.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die Grundlage für viele Kennzahlen wie Gewinn je Aktie (EPS), Marktkapitalisierung oder KGV.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Je weniger Aktien im Umlauf sind, desto höher fällt z. B. der Gewinn je Aktie aus – wichtig für Bewertung und Dividendenrendite.
- Aktienrückkäufe verringern die Anzahl ausstehender Aktien – und steigern den Wert je Aktie.
- Kapitalerhöhungen haben den gegenteiligen Effekt: mehr Aktien → Verwässerung der bestehenden Anteile.
📘 Kurs-Gewinn-Verhältnis (KGV)
📈 Was ist das?
Das KGV zeigt, wie oft der Gewinn pro Aktie im aktuellen Aktienkurs enthalten ist – also wie „teuer“ eine Aktie im Verhältnis zum Gewinn ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KGV gehört zu den bekanntesten Bewertungskennzahlen. Es hilft Anlegern einzuschätzen, ob eine Aktie im Vergleich zu ihrem Gewinn eher günstig oder teuer erscheint.
🧮 Berechnung
📊 KGV (TTM) = bezogen auf den Gewinn der letzten 12 Monate (Trailing Twelve Months):🎯 Was bedeutet das für Anleger?
- Ein niedriges KGV kann auf eine günstige Bewertung hindeuten – oder auf Probleme im Geschäftsmodell.
- Ein hohes KGV kann Wachstumserwartungen widerspiegeln – oder eine überbewertete Aktie.
📘 Kurs-Umsatz-Verhältnis (KUV)
📈 Was ist das?
Das KUV zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen – unabhängig vom Gewinn.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KUV ist besonders bei wachstumsstarken oder noch nicht profitablen Unternehmen hilfreich. Es zeigt, wie hoch der Umsatz an der Börse bewertet wird.
🧮 Berechnung
Marktkapitalisierung = 234,40 Mrd. HK$ | Umsatz (TTM) = 119,68 Mrd. HK$
Marktkapitalisierung = 234,40 Mrd. HK$ | Umsatz erwartet = 129,38 Mrd. HK$
🎯 Was bedeutet das für Anleger?
- Ein niedriges KUV kann auf Unterbewertung hindeuten – oder auf schwache Margen.
- Ein hohes KUV kann hohe Erwartungen widerspiegeln – oder übermäßigen Optimismus.
- Besonders sinnvoll bei Wachstumsunternehmen, bei denen der Gewinn oder Free Cashflow (noch) keine Aussagekraft hat.
📘 Unternehmenswert zu Umsatz (EV/Sales)
📈 Was ist das?
EV/Sales zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen, wenn man auch Schulden und Cash berücksichtigt – es ist eine kapitalstrukturbereinigte Version des KUV.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl eignet sich besonders für den Vergleich von Unternehmen mit unterschiedlicher Verschuldung – sie zeigt, wie teuer ein Unternehmen tatsächlich im Verhältnis zum Umsatz ist.
🧮 Berechnung
Enterprise Value = 234,79 Mrd. HK$ | Umsatz (TTM) = 119,68 Mrd. HK$
Enterprise Value = 234,79 Mrd. HK$ | Umsatz erwartet = 129,38 Mrd. HK$
🎯 Was bedeutet das für Anleger?
- EV/Sales ist neutral gegenüber der Kapitalstruktur und eignet sich gut für Unternehmensvergleiche.
- Ein niedriges Verhältnis kann auf eine günstig bewertete Aktie hindeuten – ein hohes Verhältnis auf hohe Erwartungen oder Überbewertung.
- Besonders nützlich bei wachstumsstarken, noch nicht profitablen Firmen.
📘 Unternehmenswert zu Free Cashflow (EV/FCF)
📈 Was ist das?
EV/FCF zeigt, wie viele Jahre es dauern würde, bis ein Unternehmen seinen Unternehmenswert durch freien Cashflow „zurückverdient”.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Unternehmen auf Basis ihrer tatsächlichen Cash-Erträge zu bewerten – unabhängig von Bilanzierungsregeln oder buchhalterischem Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriges EV/FCF deutet auf eine günstige Bewertung bei starker Cashgenerierung hin.
- Ein hohes EV/FCF kann entweder auf Optimismus oder auf temporär schwachen Cashflow hindeuten.
- Besonders hilfreich bei reifen, profitablen Unternehmen mit stabilen Cashflows.
📘 Kurs-Buchwert-Verhältnis (KBV)
📈 Was ist das?
Das KBV zeigt, wie hoch der Marktwert eines Unternehmens im Verhältnis zu seinem bilanziellen Eigenkapital ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KBV ist besonders bei Substanzwerten (z. B. Banken, Industrie) relevant. Es hilft Anlegern zu erkennen, ob ein Unternehmen unter oder über seinem buchhalterischen Vermögen bewertet ist.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein KBV unter 1 kann auf Unterbewertung oder schwache Rentabilität hindeuten.
- Ein KBV über 1 zeigt, dass der Markt dem Unternehmen Mehrwert über den Buchwert hinaus zuschreibt (z. B. Marken, Patente, Wachstum).
- Das KBV eignet sich besonders gut für Unternehmen mit stabilen, materiellen Vermögenswerten.
📘 Dividende je Aktie
📈 Was ist das?
Die Dividende je Aktie zeigt, wie viel Geld ein Unternehmen pro Aktie an seine Aktionäre ausschüttet – typischerweise jährlich oder quartalsweise.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die absolute Größe der Auszahlung je Aktie – wichtig für alle, die regelmäßige Erträge suchen oder Dividendenstrategien verfolgen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile oder wachsende Dividende je Aktie ist oft ein Zeichen für ein solides Geschäftsmodell.
- Die Dividende je Aktie allein sagt aber nichts über die Rendite – dafür ist auch der Aktienkurs relevant (→ Dividendenrendite).
- Langfristig steigende Dividenden sind oft ein sehr gutes Merkmal (z. B. Dividenden-Aristokraten).
📘 Dividendenrendite
📈 Was ist das?
Die Dividendenrendite zeigt, wie hoch die Dividende eines Unternehmens im Verhältnis zum Aktienkurs ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft dabei, Dividendenaktien vergleichbar zu machen – unabhängig vom absoluten Auszahlungsbetrag.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile Dividendenrendite kann auf verlässliche Ausschüttungen hinweisen.
- Ein Vergleich der 1J- und 5J-Rendite hilft zu erkennen, ob das Dividendenwachstum mit dem Kurswachstum Schritt hält.
- Eine niedrige Rendite ist nicht zwingend negativ – sie kann auf starkes Kurswachstum hindeuten.
📘 Dividendenwachstum
📈 Was ist das?
Das Dividendenwachstum zeigt, wie stark ein Unternehmen seine Dividende je Aktie über die Zeit gesteigert hat.
🧮 Wie wird es berechnet?
5J: durchschnittliche jährliche Wachstumsrate (CAGR)
🏛️ Wofür ist es wichtig?
Stetig steigende Dividenden gelten als Zeichen für finanzielle Stärke und Aktionärsorientierung – besonders interessant für langfristige Investoren.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein stabiles Dividendenwachstum ist ein Zeichen nachhaltiger Ertragskraft.
- Ein hohes Dividendenwachstum kann ein erheblicher Hebel deiner Rendite sein:
- Wenn ein Unternehmen z. B. 1 € Dividende zahlt und diese über 5 Jahre jährlich um 15 % erhöht, bekommst du im 5. Jahr bereits 2 € je Aktie – doppelt so viel wie zu Beginn!
📘 Ausschüttungsquote (Payout)
📈 Was ist das?
Die Ausschüttungsquote zeigt, wie viel Prozent des Unternehmensgewinns (pro Aktie) als Dividende an die Aktionäre ausgeschüttet wird.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Quote hilft einzuschätzen, ob eine Dividende auf Dauer tragfähig ist – besonders im Verhältnis zum erzielten Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige Ausschüttungsquote bedeutet: Das Unternehmen behält einen größeren Teil des Gewinns für Investitionen – typisch für Wachstumsunternehmen.
- Eine moderate Quote (z. B. 25–50 %) steht oft für ein gesundes Gleichgewicht zwischen Ausschüttung und Zukunftsinvestitionen.
- Hohe Ausschüttungsquoten können attraktiv wirken, sind aber riskanter, wenn die Gewinne schwanken oder sinken.
📘 Dividendensteigerungen in Folge (Erhöhungen)
📈 Was ist das?
Diese Kennzahl zeigt, wie viele Jahre in Folge ein Unternehmen seine Dividende pro Aktie erhöht hat – ohne Kürzung oder Aussetzung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Ein langer Track Record kontinuierlicher Erhöhungen spricht für Verlässlichkeit, solide Finanzen und aktionärsfreundliche Unternehmenspolitik.
🎯 Was bedeutet das für Anleger?
- Ein langer Zeitraum mit Dividendensteigerungen stärkt das Vertrauen – besonders in Krisenzeiten.
- Solche Unternehmen gelten als verlässlich und planbar für Einkommensinvestoren.
- Je länger die Serie, desto stärker das Commitment gegenüber den Aktionären.
📘 Umsatz
📈 Was ist das?
Der Umsatz zeigt, wie viel ein Unternehmen insgesamt mit seinen Produkten und Dienstleistungen verdient – also den Bruttoerlös vor Abzug von Kosten.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Umsatz ist eine der zentralen Kennzahlen zur Einschätzung der Unternehmensgröße, Marktstellung und Wachstumskraft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein wachsender Umsatz zeigt eine steigende Nachfrage und kann ein guter Frühindikator für Gewinnsteigerungen sein.
- Vergleiche von aktuellem und erwartetem Umsatz geben Hinweise auf das Marktumfeld und Analystenerwartungen.
- Wichtig: Starker Umsatz allein genügt nicht – auch Margen und Profitabilität zählen.
📘 EBITDA
📈 Was ist das?
EBITDA steht für „Earnings Before Interest, Taxes, Depreciation and Amortization“ – also Gewinn vor Zinsen, Steuern und Abschreibungen. Es zeigt das operative Ergebnis eines Unternehmens, bereinigt um bilanztechnische und finanzierungsbedingte Effekte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBITDA ist eine verbreitete Kennzahl zur Beurteilung der operativen Leistungsfähigkeit – insbesondere bei kapitalintensiven Unternehmen oder im internationalen Vergleich.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes oder wachsendes EBITDA spricht für starke operative Erträge – unabhängig von Bilanzierung oder Steuerlast.
- EBITDA ist besonders nützlich, um Unternehmen branchenübergreifend zu vergleichen.
- Wichtig: EBITDA ist keine offizielle Gewinnkennzahl – Abschreibungen und Finanzierungskosten werden ausgeklammert.
📘 EBIT
📈 Was ist das?
EBIT steht für „Earnings Before Interest and Taxes“ – also Gewinn vor Zinsen und Steuern. Es zeigt das operative Ergebnis eines Unternehmens nach Abschreibungen, aber vor Finanzierungs- und Steueraufwand.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBIT ist eine zentrale Kennzahl zur Beurteilung der Profitabilität aus dem Kerngeschäft – unabhängig von Kapitalstruktur oder Steuersystem.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes EBIT deutet auf ein profitables Kerngeschäft hin – vor Zinslasten oder steuerlichen Effekten.
- Es erlaubt objektivere Vergleiche zwischen Unternehmen mit unterschiedlicher Finanzierung.
- Im Vergleich mit EBITDA zeigt EBIT bereits den Einfluss von Abschreibungen auf das operative Ergebnis.
📘 Nettogewinn
📈 Was ist das?
Der Nettogewinn ist der verbleibende Jahresüberschuss (oder -fehlbetrag) eines Unternehmens – nach Abzug aller Kosten, Steuern, Zinsen und Abschreibungen
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Nettogewinn ist die zentrale Erfolgskennzahl – er zeigt, wie profitabel ein Unternehmen nach allen Kosten tatsächlich arbeitet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein steigender Nettogewinn zeigt, dass das Unternehmen effizient wirtschaftet – trotz aller Kosten.
- Die Entwicklung des Gewinns beeinflusst z. B. direkt das KGV und weitere Kennzahlen.
- Im Zeitverlauf lässt sich ablesen, wie stabil und profitabel ein Geschäftsmodell wirklich ist.
📘 Free Cashflow (FCF)
📈 Was ist das?
Der Free Cashflow gibt Aufschluss über die echte finanzielle Stärke eines Unternehmens – unabhängig von Bilanzierungsregeln. Er zeigt, wie viel Spielraum für Dividenden, Aktienrückkäufe oder Schuldenabbau besteht.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
FCF reflects a company’s real financial strength – regardless of accounting profits. It shows how much flexibility a company has for dividends, share buybacks, or debt reduction.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow bedeutet, dass ein Unternehmen echte Finanzkraft besitzt – unabhängig vom bilanzierten Gewinn.
- Er ist oft die solideste Grundlage für nachhaltige Dividenden und Aktienrückkäufe.
- Sinkender FCF kann ein Warnsignal sein – auch wenn der Gewinn stabil aussieht.
📘 Umsatzwachstum
📈 Was ist das?
Das Umsatzwachstum zeigt, wie stark sich die Erlöse eines Unternehmens im Vergleich zum Vorjahr verändert haben – tatsächlich (TTM) und auf Prognosebasis (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (Umsatz erwartet ÷ Umsatz Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein wachsender Umsatz ist ein zentrales Signal für steigende Nachfrage, Geschäftsausweitung und Marktanteilsgewinne – besonders bei Wachstumsunternehmen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachstum ist der Motor langfristiger Wertsteigerung – besonders bei Technologie- und Wachstumsaktien.
- Wichtig ist nicht nur das aktuelle Wachstum, sondern auch dessen Nachhaltigkeit.
- Prognosen zeigen, ob Analysten weiteres Potenzial erwarten – oder eine Verlangsamung.
📘 EBITDA-Wachstum
📈 Was ist das?
Das EBITDA-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens vor Zinsen, Steuern und Abschreibungen im Vergleich zum Vorjahr gestiegen oder gesunken ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBITDA ÷ EBITDA Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein steigendes EBITDA ist ein Zeichen für verbesserte operative Ertragskraft – unabhängig von Finanzierungsstruktur oder Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Starkes EBITDA-Wachstum signalisiert operative Effizienz und Skalierung – besonders relevant in Wachstumsphasen.
- EBITDA-Wachstum ist ein Frühindikator für Margen- und Gewinnentwicklung – sollte aber stets im Zusammenhang mit Umsatz und EBIT betrachtet werden.
📘 EBIT Wachstum
📈 Was ist das?
Das EBIT-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens (nach Abschreibungen, aber vor Zinsen und Steuern) im Vergleich zum Vorjahr gewachsen ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBIT ÷ EBIT Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Das EBIT-Wachstum ist ein direkter Indikator für die wirtschaftliche Entwicklung des operativen Geschäfts – unter Berücksichtigung der Kapitalintensität (Abschreibungen).
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Steigendes EBIT signalisiert wachsende operative Rentabilität – auch unter Berücksichtigung von Abschreibungen.
- Das EBIT-Wachstum ist ein wichtiges Maß zur Beurteilung von Geschäftsmodellen mit hohen Investitionskosten.
- Im Zusammenspiel mit Umsatz- und EBITDA-Wachstum ergibt sich ein umfassendes Bild zur operativen Entwicklung.
📘 Nettogewinn-Wachstum
📈 Was ist das?
Das Nettogewinn-Wachstum zeigt, wie stark der Jahresüberschuss eines Unternehmens gegenüber dem Vorjahr gestiegen oder gesunken ist – sowohl tatsächlich (TTM) als auch auf Basis von Prognosen (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (erwarteter Nettogewinn ÷ Nettogewinn Vorjahr − 1) × 100
Der erwartete Wert basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Der Gewinn ist die entscheidende Ergebnisgröße für ein Unternehmen. Ein wachsender Nettogewinn deutet auf steigende Effizienz, stabile Kostenkontrolle und nachhaltige Ertragskraft hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachsender Nettogewinn stärkt die Bewertung, Dividendenfähigkeit und Kursfantasie.
- Stagnierender oder rückläufiger Gewinn trotz Umsatzwachstum kann auf Margendruck hinweisen.
📘 Free Cashflow-Wachstum
📈 Was ist das?
Das Free-Cashflow-Wachstum zeigt, wie sich der freie Mittelzufluss eines Unternehmens im Vergleich zum Vorjahr verändert hat – also der Betrag, der nach allen operativen Ausgaben und Investitionen übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Free Cashflow ist der echte, verfügbare Geldzufluss. Wachstum in diesem Bereich ist ein Zeichen für finanzielle Stärke und steigende Flexibilität bei Dividenden, Rückkäufen oder Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Sinkender Free Cashflow kann auf steigende Investitionen, höhere Kosten oder stagnierende operative Erträge hindeuten.
- Besonders bei Dividendenwerten ist das FCF-Wachstum wichtig – denn Dividenden werden letztlich aus dem verfügbaren Cash gezahlt.
- Ein negativer Trend sollte genauer analysiert werden – er ist nicht zwangsläufig schlecht, aber potenziell ein Warnsignal.
📘 Bruttomarge
📈 Was ist das?
Die Bruttomarge zeigt, wie viel vom Umsatz nach Abzug der direkten Herstellungskosten (Material, Produktion) als Bruttogewinn übrig bleibt – also der „Rohgewinn“ eines Unternehmens.
🧮 Wie wird es berechnet?
Auch: Bruttomarge = Bruttogewinn ÷ Umsatz × 100
🏛️ Wofür ist es wichtig?
Die Bruttomarge gibt Aufschluss über die Profitabilität eines Produkts oder Geschäftsmodells vor Fixkosten, Steuern und Zinsen. Sie zeigt, wie effizient ein Unternehmen produzieren oder einkaufen kann.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Bruttomarge deutet auf starke Preissetzungsmacht und effiziente Herstellung hin.
- Sinkende Bruttomargen können auf Kostensteigerungen oder Preisdruck hindeuten.
- Besonders im Vergleich zu Wettbewerbern liefert die Bruttomarge wertvolle Einblicke in die Geschäftsqualität.
📘 EBITDA-Marge
📈 Was ist das?
Die EBITDA-Marge zeigt, wie viel vom Umsatz als operativer Gewinn vor Zinsen, Steuern und Abschreibungen (EBITDA) übrig bleibt. Sie misst die operative Effizienz – ohne Verzerrungen durch Finanzierung oder Buchwerte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBITDA-Marge hilft zu verstehen, wie viel operativer Gewinn ein Unternehmen aus jedem Euro Umsatz erzielt – unabhängig von Kapitalstruktur oder steuerlichem Umfeld.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBITDA-Marge zeigt starke operative Ertragskraft – unabhängig von Bilanzierungseffekten.
- Die Marge ermöglicht gute Vergleiche zwischen Unternehmen und Branchen.
- Ein stabiler oder wachsender Wert kann auf effiziente Kostenkontrolle und Skalierbarkeit hindeuten.
📘 EBIT-Marge
📈 Was ist das?
Die EBIT-Marge zeigt, wie viel Prozent des Umsatzes als operativer Gewinn nach Abschreibungen, aber vor Zinsen und Steuern übrig bleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBIT-Marge misst die operative Ertragskraft eines Unternehmens unter Berücksichtigung der Kapitalintensität (z. B. Maschinen, Anlagen). Sie eignet sich gut zum Vergleich von Geschäftsmodellen mit unterschiedlich hohen Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBIT-Marge zeigt, dass ein Unternehmen auch nach Abschreibungen effizient arbeitet.
- Sie ist besonders relevant in kapitalintensiven Branchen.
- Langfristig stabile oder steigende Margen sind ein Zeichen wirtschaftlicher Stärke und Preissetzungsmacht.
📘 Nettomarge
📈 Was ist das?
Die Nettomarge zeigt, wie viel vom Umsatz am Ende als „Reingewinn“ übrig bleibt – also nach Abzug aller Kosten, Zinsen, Steuern und Abschreibungen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Nettomarge gibt an, wie effizient ein Unternehmen über alle Stufen hinweg wirtschaftet. Sie zeigt, wie viel Gewinn tatsächlich je Euro Umsatz übrig bleibt.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Nettomarge zeigt, dass ein Unternehmen nicht nur operativ stark ist, sondern auch seine Finanzierung und Steuerbelastung im Griff hat.
- Vergleiche mit Wettbewerbern geben Einblicke in die wirtschaftliche Qualität.
- Sinkende Nettomargen trotz Umsatzwachstum können ein Warnsignal sein – etwa für steigende Kosten oder sinkende Effizienz.
📘 Free Cashflow Marge
📈 Was ist das?
Die Free-Cashflow-Marge zeigt, wie viel vom Umsatz nach Abzug aller operativen Ausgaben und Investitionen tatsächlich als freier Mittelzufluss übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Marge misst die echte Liquidität, die ein Unternehmen erwirtschaftet – unabhängig von Bilanzierungsregeln oder Abschreibungen. Sie ist besonders relevant für Dividenden, Rückkäufe und Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Free-Cashflow-Marge zeigt, dass ein Unternehmen nachhaltig liquide Mittel erwirtschaftet.
- Sie ist ein starkes Signal für finanzielle Stabilität und Ausschüttungspotenzial.
- Wichtig ist der langfristige Trend – sinkende Werte können auf steigende Investitionen oder rückläufige operative Effizienz hindeuten.
📘 Eigenkapitalquote
📈 Was ist das?
Die Eigenkapitalquote zeigt, wie hoch der Anteil des Eigenkapitals an der Bilanzsumme eines Unternehmens ist – also wie stark es sich aus eigenen Mitteln finanziert.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Eine hohe Eigenkapitalquote steht für finanzielle Stabilität, Krisenfestigkeit und gute Bonität. Sie ist besonders relevant bei der Beurteilung der Verschuldung.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalquote signalisiert finanzielle Stabilität – besonders in Krisenzeiten.
- Ein niedriger Wert kann auf ein höheres Risiko oder eine aggressive Verschuldung hinweisen.
- Wichtig: Die Eigenkapitalquote sollte immer gemeinsam mit der Eigenkapitalrendite betrachtet werden. Nur so lässt sich beurteilen, ob ein Unternehmen nicht nur solide, sondern auch effizient wirtschaftet.
📘 Eigenkapitalrendite (ROE)
📈 Was ist das?
Die Eigenkapitalrendite zeigt, wie effizient ein Unternehmen mit dem Kapital seiner Aktionäre arbeitet – also wie viel Gewinn es pro Euro Eigenkapital erwirtschaftet.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Eigenkapitalrendite ist eine zentrale Rentabilitätskennzahl. Sie hilft Anlegern zu erkennen, ob das Unternehmen eine attraktive Verzinsung auf das eingesetzte Eigenkapital erwirtschaftet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalrendite spricht für ein starkes, effizientes Geschäftsmodell.
- Besonders interessant ist sie bei kapitalintensiven Firmen oder solchen mit hoher Eigenkapitalquote.
- Wichtig: Ein sehr hoher ROE kann auch auf hohe Schulden hinweisen – daher sollte sie immer im Kontext mit der Eigenkapitalquote betrachtet werden.
📘 Return on Capital Employed (ROCE)
📈 Was ist das?
ROCE misst die Gesamtrentabilität eines Unternehmens – also wie effizient es das eingesetzte Kapital (Eigen- und Fremdkapital) zur Gewinnerzielung nutzt.
🧮 Wie wird es berechnet?
Das eingesetzte Kapital ist das gesamte betriebsnotwendige Kapital, unabhängig von der Finanzierungsquelle.
🏛️ Wofür ist es wichtig?
ROCE eignet sich besonders gut für den Vergleich unterschiedlich finanzierter Unternehmen. Es zeigt, wie effektiv ein Unternehmen Kapital investiert – unabhängig von der Kapitalstruktur.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROCE zeigt, dass ein Unternehmen sein Kapital effizient einsetzt – unabhängig davon, ob es durch Eigen- oder Fremdkapital finanziert ist.
- Je höher der ROCE im Vergleich zu ähnlichen Unternehmen, desto mehr Wert schafft das Unternehmen mit seinem investierten Kapital.
- Besonders wichtig ist der ROCE bei Firmen mit hohen Investitionen – z. B. in Industrie, Energie oder Infrastruktur.
📘 Return on Invested Capital (ROIC)
📈 Was ist das?
ROIC zeigt, wie effizient ein Unternehmen das Kapital investiert, das langfristig im operativen Geschäft gebunden ist – unabhängig davon, ob es aus Eigen- oder Fremdkapital stammt.
🧮 Wie wird es berechnet?
- NOPAT = „Net Operating Profit After Taxes“
- Investiertes Kapital = operatives Vermögen abzüglich nicht-verzinster Schulden
🏛️ Wofür ist es wichtig?
ROIC ist eine der präzisesten Kennzahlen zur Bewertung der Kapitalrendite – besonders im Vergleich zur Eigenkapitalrendite, weil es Verzerrungen durch Schulden vermeidet. Er zeigt, ob ein Unternehmen Mehrwert für alle Kapitalgeber schafft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROIC zeigt, wie gut ein Unternehmen mit dem tatsächlich investierten (betriebsnotwendigen) Kapital wirtschaftet.
- Im Unterschied zu ROCE wird nur Kapital betrachtet, das wirklich zur Finanzierung operativer Aktivitäten dient – und verzinst werden muss.
- Besonders hilfreich, um die Kapitalrendite von Unternehmen mit viel „überschüssigem“ Kapital oder zinsfreien Verbindlichkeiten realistisch zu vergleichen.
📘 Verschuldungsgrad (Leverage Ratio)
📈 Was ist das?
Der Verschuldungsgrad zeigt, wie stark ein Unternehmen durch verzinsliche Schulden (z. B. Kredite und Anleihen) im Verhältnis zum Eigenkapital finanziert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Kennzahl hilft, das finanzielle Risiko und die Abhängigkeit von Fremdkapital zu beurteilen. Ein hoher Verschuldungsgrad kann die Eigenkapitalrendite steigern – birgt aber auch erhöhte Risiken bei Zinsanstiegen oder Liquiditätsengpässen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriger Verschuldungsgrad steht für finanzielle Stabilität und Unabhängigkeit.
- Ein hoher Wert kann auf erhöhte Risiken hinweisen – insbesondere bei schwankenden Zinsen oder konjunkturellen Schwächen.
- Wichtig: Immer im Kontext zur Branche und Kapitalintensität bewerten.
📘 Ergebnis je Aktie (EPS)
📈 Was ist das?
Das Ergebnis je Aktie (EPS) zeigt, wie viel Gewinn auf eine einzelne Aktie entfällt – und ist eine der wichtigsten Kennzahlen zur Bewertung von Unternehmen.
🧮 Wie wird es berechnet?
Die verwässerte Aktienanzahl berücksichtigt auch potenzielle neue Aktien, etwa durch Optionen, Wandelanleihen oder andere Umtauschrechte.
🏛️ Wofür ist es wichtig?
EPS bildet die Basis für viele Bewertungskennzahlen wie KGV, PEG oder Payout Ratio. Es macht den Gewinn für Aktionäre vergleichbar – unabhängig von der Unternehmensgröße.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- EPS hilft, die Profitabilität pro Aktie zu erfassen – und ist besonders wichtig im Zeitvergleich oder im Vergleich mit Analystenschätzungen.
- Steigendes EPS kann ein Zeichen für stabiles Wachstum oder Aktienrückkäufe sein.
- Wichtig: Verwende verwässertes EPS für realistische Bewertungen – besonders bei stark aktienbasierten Vergütungssystemen.
📘 Free Cashflow je Aktie (FCF je Aktie)
📈 Was ist das?
Der Free Cashflow je Aktie zeigt, wie viel freier Mittelzufluss einem Unternehmen pro Aktie zur Verfügung steht – nach Investitionen, aber vor Dividenden oder Schuldentilgung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der FCF je Aktie zeigt, wie viel liquide Mittel pro Aktie tatsächlich im Unternehmen verbleiben – wichtig für Dividenden, Aktienrückkäufe oder Schuldentilgung. Im Gegensatz zum Gewinn ist er schwerer manipulierbar und daher besonders aussagekräftig.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow je Aktie ist ein Zeichen für hohe finanzielle Flexibilität.
- Er zeigt, wie viel Kapital ein Unternehmen effektiv einsetzen oder ausschütten kann.
- Besonders relevant für dividendenstarke Unternehmen oder solche mit starker Kapitalrendite.
📘 Short Interest
📈 Was ist das?
Short Interest zeigt, wie viele Aktien eines Unternehmens aktuell leerverkauft wurden – also von Investoren geliehen und verkauft, in der Erwartung fallender Kurse.
🧮 Wie wird es berechnet?
Der Wert zeigt den Anteil der Aktien, der aktuell auf fallende Kurse spekuliert wird.
🏛️ Wofür ist es wichtig?
Short Interest dient als Stimmungsindikator: Ein hoher Wert deutet auf Skepsis oder negative Erwartungen gegenüber dem Unternehmen hin – kann aber auch zu einem „Short Squeeze“ führen, wenn der Kurs plötzlich steigt.
🎯 Was bedeutet das für Anleger?
- Ein niedriger Short Interest deutet auf Vertrauen in das Unternehmen hin.
- Ein hoher Wert kann ein Warnsignal sein – oder eine Chance, wenn sich die Stimmung dreht.
- Besonders spannend in volatilen Märkten oder vor wichtigen Quartalszahlen.
📘 Employees
📈 Was ist das?
Die Mitarbeiteranzahl zeigt, wie viele Personen ein Unternehmen weltweit beschäftigt – ein Indikator für Größe, Struktur und Geschäftsmodell.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft bei der Einschätzung von Skaleneffekten, Effizienz und Personalkosten. Zusammen mit Umsatz und Gewinn lassen sich Kennzahlen wie Produktivität je Mitarbeiter ableiten.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Viele Mitarbeiter bedeuten große operative Komplexität – aber auch hohes Umsatzpotenzial.
- Produktivität je Mitarbeiter ist ein wichtiger Indikator für Effizienz.
- Besonders spannend bei stark wachsenden Tech- oder Industrieunternehmen.
📘 Umsatz je Mitarbeiter
📈 Was ist das?
Der Umsatz je Mitarbeiter zeigt, wie viel Erlös ein Unternehmen durchschnittlich pro Beschäftigtem erwirtschaftet – eine Kennzahl für Effizienz und Produktivität.
🧮 Wie wird es berechnet?
Die Mitarbeiterzahl stammt in der Regel aus dem letzten verfügbaren Jahresbericht.
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Geschäftsmodelle zu vergleichen – insbesondere zwischen arbeitsintensiven und technologiegetriebenen Unternehmen. Ein hoher Wert deutet auf Automatisierung, Effizienz oder hohen Wertschöpfungsanteil hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Umsatz je Mitarbeiter spricht für ein skalierbares und margenstarkes Geschäftsmodell.
- Ein niedriger Wert kann auf arbeitsintensive Prozesse oder geringere Wertschöpfung hinweisen.
- Besonders hilfreich beim Vergleich von Tech- vs. Industrieunternehmen.
Techtronic Industries Aktie Analyse
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Analystenmeinungen
21 Analysten haben eine Techtronic Industries Prognose abgegeben:
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Q4 2025 Earnings Call
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Techtronic Industries — Q4 2025 Earnings Call
1. Management Discussion
Good morning, everybody. It gives me great pleasure to welcome all of you to our TTI Group Company 2025 Annual Results Announcement. Obviously, you can see we are trying to save money. Last year, the table was twice as big. Anyhow, we are in a semi-war condition. And what I can tell you and deliver you today by our Group CEO, Mr. Steve Richman; Vice Chairman, Stephan; Group CFO, Frank Chan.
I think that we have done fantastic and none of our competitor has duplicated our results over the last 3 years. And we will go with full confidence ahead. To make it short, we delivered a strong 2025, particularly given the macroeconomic and geopolitical volatility. We continue driving market share and gained market share and delivered record profit, with the third consecutive year of free cash flow above $1 billion. Now to make it easy to understand, $1 billion means $1,000 million. So, we're talking about $3,000 million, and that is an achievement.
I'm now going to hand over the floor to our Group CEO, Mr. Steve Richman, to explain and enlighten you about our activities on our future and why we are so bullish looking forward for 2026, with a strong momentum like never before.
Please, Steve?
Well, before Steve gives you the most exciting news and prospects, I will start from giving you our results first. So yes, like I said, thank you, Chairman. 2025 indeed was a pretty challenging year, and yet we managed to deliver a 4.4% revenue growth to USD 15.3 billion and a record net profit of $1.2 billion, a 6.8% increase.
MILWAUKEE continued to fuel the group's growth with 8.1% reported sales growth. Excluding the discretionary suspension of some promotion programs in the second half of 2025, on an underlying basis, MILWAUKEE actually grew 10.3% last year. RYOBI business had another outstanding year, with sales grew 5.4% in local currency. Our 9% non-core business declined by 20.4% due to the planned exit of the HART business and the rationalization of our floorcare sales.
Gross profit increased by 6.7% to $6.3 billion, with margins increased by 91 basis points to 41.2%. The improvement is due to the positive mix of MILWAUKEE and RYOBI business with higher margins, strong EMEA performance and our ongoing focus in improving productivity and operational efficiencies across all business units and manufacturing locations. With gross margins increased by 91 basis points and our SG&A increased by only 80 basis points, our EBIT grew 5.2% to $1.3 billion, with margins improved to 8.8%.
After adjusting the associated cost for the exit of the HART business, our normalized EBIT margin will be at 9.3%, a 57 basis points increase. Net profit increased by 6.8% to close to $1.2 billion as we continue to further reduce our finance costs despite partially offset by slightly higher effective tax rates. Net profit margin of 2025 was at 7.9%. Earnings per share increased by 6.8% to USD 0.656 per share.
The Board recommended a final dividend of HKD 1.32 per share, an 11.9% increase as compared to the HKD 1.18 per share in 2024. Together with the HKD 1.25 interim dividend paid, subject to shareholders' approval to the recommended final dividend, total dividend for the year 2025 will be HKD 2.57 per share, an increase of 13.7% over 2024, representing a payout ratio of 50.5% as compared to 47.5% in 2024.
We have continued to invest in strategic selling expenses and R&D for new product innovations and to improve our group's performance. In 2025, SG&A as a percentage to sales was at 32.5%, 80 basis points higher than 2024. Part of the increase was due to the one-time write-off of intangible assets as we exited the HART business, which will not be recurring in 2026 and the associated costs related to the rationalization of underperforming product lines and business units.
We have, however, managed to lever down our non-strategic SG&A by 42 basis points. Admin expenses now account for 9.8% of sales, and we do expect further efficiency improvements can be achieved. Net finance costs reduced by 37.6% to $33.6 million as we continue to leverage our very strong balance sheet, exceptional free cash flows generated to effectively manage our debt portfolio and get very favorable terms from our finance providers. Effective tax rate was at 8%, 20 basis points higher than 2024 as we continue to take a prudent but proactive approach to the group's global tax strategy. We continue to maintain that current high single-digit effective tax rate is sustainable going forward.
Our balance sheet continued to be very healthy and strong. Shareholders' equity increased by 9.3% to close to $7 billion. Net current assets increased by 21.8% to $3.4 billion. With this strong balance sheet, we will be able to navigate any changes in this still very challenging global environment. Working capital as a percentage to sales was at 15.5%, slightly higher than the 14.4% in 2024, and yet we believe this ratio is still one of the best in our industry.
Inventory days increased by 4 days to 106 days, mainly on finished goods due to tariffs. We are comfortable with the current level, but expect there can be further improvements in inventory days going forward. Receivable days was at 46 days, lower than last year by 1 day, while our payable days held flat at 96 days.
CapEx spend was at $289 million, very comparable to the $291 million reported in 2024. The spend mainly focused on new products, automation, quality and productivity across all our global manufacturing units. We expect the CapEx spend for 2026 will be at the similar level, approximately 2% of sales. We've delivered over $1.2 billion operating free cash flows each year in 2023 and 2024.
In 2025, we've continued to deliver close to $1.4 billion free cash flows despite all the tariff headwinds. We firmly believe we will be able to continue to deliver another $1 billion free cash flow in 2026. With our very strong cash flows generated and prudent working capital and CapEx management, we ended the year 2025 in a net cash position of $700 million.
We have continued to cost effectively manage our debt portfolio. In 2025, we've reduced our total gross debt by $300 million or 23.5%, while increased our cash balance by $446 million to close to $1.7 billion. As a result, we are in a net cash position of $700 million at the end of 2025. Fixed rate, lower cost debt account for 80% of the group's total debt portfolio, while short-term debt is only representing only 36% of the total debt.
With our robust balance sheet and strong cash flows, we've been asked a lot about our capital allocation strategy. We structured our capital allocation strategy with the primary objective to expand enterprise value and deliver long-term attractive returns to our shareholders. First priority is to invest in our core business to deliver sustainable growth with continued profit margin expansion.
Next is to evaluate high-quality acquisition opportunities that will create growth opportunities and synergies with our current core business to further improve the group's value. We will continue to assess our dividend policy, balancing the payback and internal growth opportunities. Over the past 10 years, our dividend per share growth has outpaced our net profit growth, with dividend per share delivering a 21.8% CAGR, while our net profit delivered a 14.1% CAGR during this period.
Last but not least, share buybacks. The Board intends to implement a discretionary share buyback plan of up to USD 500 million over a period of 18 months to be administered by an independent leading financial institutions.
With that, I would like to pass the floor to our CEO, Mr. Steve Richman.
Thanks, Frank. Good morning, everybody.
Our journey at TTI has been one based on our bookends of success; our people and our culture. We recruit, retain and invest in the best people throughout the globe. That is core to who we are at TTI every single day. Now our users, our distribution partners, our shareholders have seen it firsthand what these people need, how they're passionate about our business, how they drive solutions every single day and how they drive the top line and bottom line performance.
Our people, the passion they have and what they deliver has resulted in outstanding performance year after year after year. And that is because of relentless focus on our consumers and our professional end users, delivering outstanding solutions that help their lives every single day. The end result, another record-breaking year in 2025.
Now when we talk about 2025, leading into 2026, there's 3 areas that we really need to talk about. Those areas all combine from growth, profitability and execution. All of this is based on a one-team performance. If you think about TTI, it's about the people throughout the company coming together as one team and how do we deliver as one team. Well, our operations people challenge each other based on the manufacturing in the RYOBI business or the MILWAUKEE business. Our new product development system says what does great look like and how do we get better? How do we improve? How do we change the game? Our growth engine from our sales and our job site solutions and our commercialization, all challenge each other to say, what does great look like? That one-team philosophy leads to outstanding results year in, year out. How does that occur? It occurs clearly through leadership.
We talk a lot about leadership. Do you believe we can have this success without great leaders? And I'll tell you no way. And we have outstanding leaders from the entry-level leaders we bring into the company and grow and learn and educate to our middle management leaders that have been here 5 years or 10 years that are growing with experience. And those leaders continue to have a thirst for growing and learning and educating and getting better. And then, of course, there's our senior leadership group.
Now, think about this for a second. How many companies do you know where the senior leaders have been together for over 19 years. Very few. What does that mean? It's because of our culture. It's because of these gentlemen up here. It's because of what has been developed year after year at TTI. That senior leadership group with the relationships they have built over the 19 years is exceptional. But what they have because of that relationship is part of our culture. They have the candid dialogue, candid communication where they can challenge each other. Alex Duarte, who runs our EMEA business, can challenge Darrell Hendrix and Greg Borland and the rest of the sales team on where do we go from here? What does great look like? What's the right commercialization plans?
We do the same in the operations side, the supply chain piece, the financial side of our business. And this is what drives excellence every single day. That is because we are TTI, and we think of these things differently. How does that tie to 2025 and beyond? When we think about growth, we think about how are we going to grow in the future and what does that look like?
Let's start with EMEA. EMEA and the team dominate in specific markets, both in the consumer side of the business and in the professional business. However, there's also opportunity. And that opportunity is to take that same domination and expand that domination into new other markets on the consumer front with RYOBI and on the professional front with MILWAUKEE.
The next opportunity is where we're at the beginning of our journey of growth? Asia and Latin America. On the MILWAUKEE part of the business, we've gone from a test and learn to be able to now grow, now invest more, now understand how we drive solutions in those markets in a significant way. David Butts on the MILWAUKEE side in the Asia portfolio is driving that kind of success as we enter markets like Japan and say, how big can we become? How do we earn the right with that professional end user?
We have that same opportunity in Asia and Latin America now for the first time with our RYOBI business, our consumer business, the #1 brand in the globe. And we have that opportunity to be able to say, how do we test and learn in Asia? How do we test and learn in Latin America? And how do we drive that success so we become, like in other regions, the dominant brand?
Our success, many of you believe or may believe that how can you grow more in North America? How can you grow more in Australia with both the MILWAUKEE brand and the RYOBI brand? Well, let me tell you, we believe we're still in the early innings of our journey. Question may be why? And the why is because we have a relentless opportunity to expand the market, get users into new businesses. And as we build new businesses, the opportunity to grow becomes more and more significant every single day. That expansion is also how we think of those businesses and how we say, how can we solve the problem of the consumer and the pro in North America and Australia in a different way? Not only taking market share, expanding those markets, launching those new businesses and earning the right from the consumer and the pro to grow.
Next in 2025 and beyond is profitability. We made some hard decisions. We eliminated the HART business. We made a decision in our Floor Care business to restructure the entire business and start from scratch. We brought in one leader, a veteran in Floor Care, but understands that we need to change, how we do product development, how we do manufacturing, how we look at supply chain, clearly, how we commercialize. And the focus there is how do we follow what RYOBI and MILWAUKEE has done and understand we have to earn the right with the consumer to win. And if we do that in a way where we're delivering disruptive innovation, leveraging our technology partners from RYOBI and MILWAUKEE, leveraging the people as one team from both, then this journey, even though it's at the beginning, has a bright future in many, many years to come.
Last but not least, is how we think about the globe and how we say, how can we leverage our back office? How can we leverage our negotiating costs on IT? How can we do the things globally to be able to free up more cash to invest in the 2 most dominant brands in the globe, MILWAUKEE and RYOBI. And that continues and will be the path for '26 and beyond.
Last, just clearly execution. Now, many people believe that execution is the easy part. We are a paranoid group at TTI. We actually believe this is the most challenging part of any business. You have to prioritize, you have to execute flawlessly and what do you do? I can stand up here all day and so could Ty Stravinski and Shane Moll, who are coming up next and talk about our execution throughout the globe in each and every business and all of the regions.
I'm going to give you 2 examples today. One is the foundation of our global manufacturing organization that we put together years ago on the basis that the world was going to change, and we had to have a global footprint. Last year, you combine that with a one-time sales suspension in North America, and that combination allowed us to mitigate tariffs in a way that no one else could.
The second is how many of you have heard of disasters with ERP implementation at companies that shut down distribution, shut down manufacturing, shut down sales. It occurs every single day, and you read about it. Our teams in North America were relentless about this. They understood the risk. They put a robust plan together. They understood that project leadership and execution and a one team was absolutely essential. And they did that in a manner to ensure that we were going to have success. And guess what, they executed flawlessly. The combination of growth, the combination of the right profitability and the combination of execution is the foundation not only for what we delivered in '25, combined with our people and our culture, but why we're confident about '26 and beyond.
Now, our financial focus areas, as Frank just talked about, and Horst, sales growth, absolutely essential for our success. We all understand that. We are a growth company. We are a technology company that must grow. How do we do that? How do we accomplish that? Mid-single-digit growth for TTI. No question about it. Double-digit for MILWAUKEE, single digit for RYOBI. Profitability, our internal plan, as we stated, is to grow to 10% EBIT in 2027. And last, which is clear, is free cash flow with a target over $1 billion. These fundamentals of financial focus are throughout the company. All the leaders understand, and we've all embraced it together to understand this means we are doing the right things for our consumers and our professionals and our distribution partners throughout the globe.
Now, let's talk a little bit about the business in 2025 by brand. If you think about the business today versus where it was many years ago, we have the 2 most dominant brands in the world, the #1 consumer brand in RYOBI, the #1 professional brand in MILWAUKEE, 91% of our sales today in 2025 and growing are these 2 brands. With that, the results from those 2 brands delivered over 4% growth in 2025, even with the challenges we had with tariffs and other factors, as Ty will discuss and Frank already took you through.
The MILWAUKEE business grew over 7.9%. The RYOBI business had a great year at 5.4%, outstanding results overall and just the beginning. Now, why did we dominate so well with both of those brands? The relentless pursuit of all of our team members for our consumers and our professional end users. We understand that clearly. What makes up that dominance? Clearly, cordless leads the way for the dominance with both of the brands. Why are we unique with cordless? We've been in the cordless lithium ion product lines and product range longer than anybody else. And part of that is for over 20 years, both in RYOBI and in MILWAUKEE, we have clearly been forward and backward compatible with every product that a user would buy on the consumer space or the professional space.
Now, why is that important? It's the confidence. It's the confidence. If I'm a pro on a job site, I understand that all of my batteries are going to fit all of the products. If I'm a consumer buying a lawn and garden product today and I had a power tool, I know that they will all fit. That confidence is unique and something that MILWAUKEE and RYOBI have built year after year after year.
Now, let's spend a couple of minutes on MILWAUKEE. Shane Moll is going to take you through an extensive perspective on the MILWAUKEE business. But let me just cover a couple of facts. $160 billion opportunity, total addressable market. Now, that's based on the verticals that we're in today, the market segments we're in today, the regions that we are in today. It is not based on the future. The future is bright because we're going to go into more markets, more regions of the world. We're adding more businesses throughout. We're adding more verticals. And what we want to leave you with is we're not a product company. MILWAUKEE is a solution company.
We deliver productivity and safety on the job every single day for our users. That's why the pros trust us everywhere in the world. RYOBI, $80 billion total addressable market, #1 brand in the globe. Once again, opportunities to expand into new markets and dominate markets, markets in EMEA, markets in Asia, markets in Latin America, add new businesses underneath the RYOBI platform, continue to innovate and disrupt in a significant way. All of that with RYOBI leads us to success. And the RYOBI brand, what is it? It's the brand that the consumer is confident in, in their home, in their garage, in their outdoor power equipment and outdoor space and clearly, in their lifestyle space where they can bring it to a soccer field or bring it to the mountains for camping. That is RYOBI.
We combine that like MILWAUKEE that has the best distribution partners in the globe. But in RYOBI, think about our dominance in ANZ and the Americas. In the Americas, we have the #1 distribution partner in the globe in The Home Depot. In ANZ in New Zealand, we have the #1 distribution partner called Bunnings. The combination of that gives us a clear competitive advantage versus everybody else in the market. And then you combine the opportunities for our other distribution partners everywhere in the world today and into those new markets.
Now when we think of innovation, we at TTI think about disruptive innovation every single day. Disruptive innovation, many of you remember what we talked about last year. Disruptive innovation clearly comes from Clayton Christensen's Harvard Professor's model about The Innovator's Dilemma. How do we disrupt what we are doing? Many of you may believe this is about product. And what you see is just the product we introduced in 2025. And we clearly believe our ability to deliver disruptive product for the consumer and the professional is better than anybody else in the globe. No question.
However, disruptive innovation for us is not just product alone. It's how we leverage AI in the supply chain. It's how we use AI to leverage quality and manufacturing inside our facilities. It's how we disrupt what we are doing. It's how we think about our service strategy throughout the globe and what matters in one country versus another as we disrupt the current formula. Disruption is not about product alone. Although it's important, and we believe we're best in the world in delivering those solutions to our consumers and professionals, we believe that disruption is part of our DNA in TTI and leads to our success year in, year out, and that's what we are dominating with TTI.
Now, let me turn this over right now to 2 of our other outstanding leaders, Ty Stravinski, who's going to take you through after Frank, some in-depth analysis on our financials going forward. and Shane Moll, who's going to take you through some information you've been asking for in the MILWAUKEE brand and the detail behind where we're taking the markets to disrupt with MILWAUKEE going forward throughout the globe.
Ty?
Great. Thanks, Steve.
I'm super excited to be here today, and I'm going to go through a little bit more of in-depth into the financial results that Frank mentioned upfront. So, we're going to start off with our first slide, which is the sales growth -- full-year sales growth for TTI. Our 2 leading brands, MILWAUKEE and RYOBI, delivered solid results in 2025.
MILWAUKEE reported 7.9% in reported growth, but a 10.3% in underlying growth when adjusted for the non-recurring events. RYOBI reported 5.4% in local currency. Our other non-core businesses, as Steve mentioned, represent 9% of our total global revenue. That declined 20.4% due to that planned exit of our HART business, along with the market softness and rationalization of our Floor Care business. After adjusting for the non-recurring MILWAUKEE events, the TTI adjusted full-year sales growth was 5.7% versus the reported 4.1% in local currency.
Let's dive a little bit deeper into that MILWAUKEE underlying growth, so you can get some clarity there. Full-year sales growth was impacted by our decision made at peak tariff times to suspend certain product sales and promotions in the second half that were disproportionately affected by tariffs. MILWAUKEE reported a global sales growth of 7.9% in local currency, but the estimated underlying sales demand of 10.3% after adjusting for the 4.2% of the reduction related to the sales suspension, offset by the 1.8% of pricing actions that we had. The underlying MILWAUKEE demand remains strong and consistent with our multi-year growth trajectory and reinforcing our confidence in our continued growth in the future.
Turning to our RYOBI sales. The RYOBI business had an outstanding year, growing 5.4%, marking the second consecutive year of single-digit growth off of the high pandemic levels. Power tools grew single -- high-single-digits, and our outdoor products grew low-single-digits as certain storm events from 2024 did not reoccur in 2025. As the business is more closely tied to our consumer spending and weather, these results demonstrate the strength of the RYOBI platform, and they reinforce its ability to deliver sustainable long-term growth.
When you look at our other business, Steve hit on it a little bit, but looking at the other areas of business, we're really focused on driving profitability and improvement and stabilization. We reduced the all other business sales, which now make up 9% of the total global revenue by 20.4% in local currency in 2025. The planned exit of the HART business contributed 40% decline to this decrease and the $156 million of sales will not repeat in 2026.
Now, I want to take a little bit of time and talk through some of the color and clarity around the first half and second half sales growth for TTI. When you look at how the non-recurring items impacted the first half and second half sales growth, you'll see the adjusted sales growth is well balanced across both halves with a slight acceleration into the second half as sales were reported 5.6% in the first half and 5.7% in the second half.
The main driver of the adjusted sales growth relates to the major ERP conversion that Steve mentioned that we did in the MILWAUKEE business on July 1. This required the pull forward of sales from the second half into the first half, and this inflated the first half sales by 1.9% and impacted the second half sales.
The second non-recurring item relates to the MILWAUKEE sales suspension I mentioned in the prior slides. This impacted the second half sales for TTI by 3.2 points in the second half. Clearly, this demonstrates that the strong demand continued for our products across both periods within 2025.
Gross margin walk. So, looking at our full-year gross margin compared to 2025, we saw a 91 basis point accretion. The main contributors were outperformance and growth in our higher-margin businesses of MILWAUKEE and RYOBI, which now make up 91% of our total global revenue. This drove a 55 basis point margin improvement. Our strong performance in our EMEA and Asia regions, which have higher gross margins, drove 57 basis points of margin accretion for the business.
The work the teams did to really leverage costs in our factories and work with our supply base to drive down costs and move and mitigate tariff activities, but we still saw a 21% drag even over these efforts in our -- after our pricing actions. Overall, TTI continued its overall year-over-year increase in gross margin in a challenging tariff environment and landscape.
Looking at our EBIT. We delivered a normalized EBIT margin before the HART exit cost of 9.3%, which is a 57 basis point increase versus 2024. The main drivers were the work that we've done to take out the structural corporate, admin and G&A costs and really leverage synergies, AI and leveraging our assets. As I mentioned earlier, the gross margin performance from our EMEA and Asia regions drove additional EBIT margin accretion of 18 basis points after the investment in resources to drive the growth in those regions.
Finally, the mix towards higher-margin businesses aligned with the leverage of the global initiatives that Steve mentioned before, really delivered another 19 basis points of improvement. These combined brought our normalized margin to 9.3%, which is where we're using as our basis as we build towards our internal target of 10% EBIT margin in the near future.
As Frank mentioned in his section, we've delivered 3 consecutive years of over $1 billion in free cash flow generation, and our gearing is now negative 10%. This performance, along with our confidence in our future plans, allows us to continue our increased dividend trend and to announce our intended stock buyback plan of USD 500 million over the next 18 months. We anticipate that the combination of our plans, along with these actions will further increase shareholder returns for years to come.
Thank you very much. And I'd now like to turn it over to Shane Moll, Group President of MILWAUKEE Tool to go through some more exciting details regarding the MILWAUKEE business.
[Presentation]
All right. MILWAUKEE Tool employees throughout the word are united by a single mindset that is to disrupt everything we do for the greatest outcome for our users. As you saw in the video there from Dan, Max and Tony, leaders at the center of our innovation engine, we challenge the status quo in what we do every single day. Our expertise in machine learning and AI is reshaping how we're bringing new solutions to market. We continue to extend our capability to increase the safety, productivity and quality of our users throughout the world.
MILWAUKEE continues to expand our capability to address the problems that are being approached in the field every single day. Today, I will share with you how MILWAUKEE remains unique in understanding the distinct problems that are encountered by the trades throughout the world and how we're leveraging technology to increase safety and productivity.
I'll share with you how MILWAUKEE is purposeful and intentional in the verticals that we serve and the end markets that we compete in. We serve in end markets that are not only recession-proof, but are also delivering the highest growth in the world. And finally, I will share with you how we continue to invest in innovation that's purposeful to keep MILWAUKEE in a leadership position, to expand our profitability and accelerate our growth.
Today, MILWAUKEE is developing deep relationships within 10 key trade verticals, a level of scale and focus unmatched by anybody in the industry. MILWAUKEE continues to compete in these trade verticals with execution that begins with over 1,600 highly skilled job site solutions team members that are embedded deep, building partnerships with the trades to understand the rapidly changing needs.
The workplace is simply becoming more complex, and MILWAUKEE continues to engage in the field to better understand the challenges that they face every single day. Our partnerships enable us to develop solutions with the trades that we partner together, solutions that they not only trust but specify and demand in their work, creating an opportunity for MILWAUKEE to increase our position in the market and expand our profitability. Solving the challenges today, in addition to anticipating the problems that will occur in the field together, enables us to continue to expand our $160 billion total addressable market.
MILWAUKEE's pipeline of innovation is evidenced by over 17 distinct global businesses, each catered specifically for our core trades and aligned with the problems that they're facing in the field every single day. Each of these businesses are led by subject matter experts, experts that understand the challenges that we are facing together. These subject matter experts work together to address this $160 billion total addressable market that is bound by our understanding of the trades unlike anybody in the industry.
As the job sites continue to evolve, we ensure that we stay ahead by continuing to address the problems that the trades face every single day, and we address them together. Not only does this allow us to enter businesses, this allows us to create entirely new businesses to continually increase our progressive opportunity for growth well into the future. This results in a cycle of innovation, business creation and partnerships that make MILWAUKEE the brand of choice.
Now, I would like to thank the investment community for this next topic we're going to address because this is something that we've been asked for quite some time. And the question is, what is MILWAUKEE's end market exposure? Well, before I get into the detail, a couple of key takeaways. Number one, our exposure to our end markets is purposeful. It ties to the trade verticals that we're focused on, the segments that they work in, the solutions that we deliver. So, this is intentional in the markets that we serve. We serve markets that are both recession-proof as well as high growth.
So if you look at MILWAUKEE's end market exposure, the key takeaway is that we are anchored by the highly durable market of service and maintenance work that is work that requires to be done regardless of the economic environment, in addition to taking advantage of the high-growth opportunities that are in the markets of technology, energy and manufacturing. So, MILWAUKEE is anchored to both durable markets that are recession-proof as well as these high-growth markets, is one of the reasons why we continue to be very confident in our 10%-plus growth well into the future.
Now, let's talk a little bit about each of these markets. Service and maintenance, as I shared, is highly durable. It's one of the most robust and fastest-growing segments of the market for MILWAUKEE. This represents residential services, commercial services, transportation maintenance and mining. And if you think about this aspect of work, it's around us everywhere; aging homes, aging commercial buildings, aging industrial facilities and aging vehicle fleet and increasing demand in transportation and mining throughout the world is resulting a surge in retrofit, repair and upgrade work.
In addition, electrical efficiency mandates in addition to smart building adoption as well as labor that's being outsourced as the trades exit in a lot of these facilities where the work needs to be done. That's why MILWAUKEE is partnering with these trades within service and maintenance to deliver safety and productivity solutions that we can address the problems together. This is why MILWAUKEE continues to invest in this very robust and fast-growing segment of our market.
Next, technology, energy and manufacturing. It simply is hard to ignore. This is areas of the market and the fastest-growing markets across the developed regions throughout the world. This includes data centers, high-tech manufacturing, power utility, water utility, gas as well as telecom utilities. These are simply put the fastest-growing segments of construction throughout the world. They're supported by heavy investment throughout the world, led by artificial intelligence, reindustrialization, grid modernization and electrification. And if you look at these segments of work, why we like them a lot is we've been focused on our trade verticals coming up on 2 decades. And if you look at a job inside of a data center, in a data center, the work required by the mechanical, electrical and plumbing trades is double the amount of work in a traditional non-residential construction site.
So simply put, in a market where the constraints on labor have never been more challenging, that's why they work with us to develop these safety and productivity-driven solutions. So as you see, as you look at these 2 end markets combined, these end markets represent about 80% of the demand for the solutions of our product worldwide. These greatly overweigh our exposure to residential construction and remodeling. This is why MILWAUKEE is so confident in our growth as we move forward to deliver 10%-plus growth because we are anchored to in a purposeful strategy to the fastest, largest and most resilient segments in the world.
Now in order for us to be relevant in these end markets requires a continued investment in innovation. Now, you see this innovation as we release hundreds of new solutions every single year. But the true matter of differentiation for MILWAUKEE is not just the solutions that we deliver, it's the manner in which we innovate. Because we're deep, tied partner to the trades, we have unique insight unlike anybody in the industry, solving the problems with them. So, we're able to pinpoint our investment in R&D and our investment in innovation to maximize the safety and productivity of the trades.
You could see this in 3 key areas throughout our business. First is the physical solutions that we deliver to truly interrupt workflows. One of the unique solutions that we delivered this year is the M18 Branch Conduit Bender. This is an application that's done in data centers and high-tech manufacturing throughout the world. It's one of the largest consumptions of labor on job sites, period. And why is that the case? Because today, it's being done by manual tools.
MILWAUKEE innovated by bringing powered intelligence to this application that brings a high level of quality, drastically increases productivity on the job site as well as in pre-fab environments to provide a safety and productivity solution that is unmatched in bringing productivity to the job site.
Another example is in a newer end market that we're servicing, which is the natural gas technician. MILWAUKEE just introduced the MX FUEL Electrofusion Processor. That is a unique product that provides portability and capability unlike the industry has ever seen. In addition, it provides the intelligence to deliver traceability and quality of work that MILWAUKEE can only deliver. These solutions let these end markets know that we are focused on delivering solutions specifically for them.
If you look at the area of PPE, one of the fastest-growing segments of our business, what we've done with our BOLT Safety program worldwide in our helmet program simply is remarkable. We recently received accolades by receiving the top 2 spots of the 5-star Virginia's Tech Gold Standard Safety study that have reaffirmed to us independently that we are leveraging innovation to increase the safety of workers throughout the world.
Coupled with this, MILWAUKEE continues to invest in innovation across our platform technology, the things that are hard to see unless you crack open our tools. What we're doing to innovate in areas of motors, batteries, electronics and sensors to truly bring intelligence and productivity unlike anybody in the industry.
And last but not least, is that MILWAUKEE is very well known for our physical solutions, but we probably have not talked a lot about our digital solutions as well. MILWAUKEE continues to invest in software, connectivity, AI and machine learning to create digital unified ecosystems like what we delivered with AUTOSTOP, deliver safety to the world that has never been seen before by leveraging machine learning and the largest connected tool platform in ONE-KEY.
ONE-KEY is the largest digital enterprise-wide inventory management system that allows unmatched investment and productivity for trades throughout the world. So as you see, MILWAUKEE is not only adjacent and tied to the end markets that deliver resilient growth, we also are delivering solutions that is the reason why they continue to ask and partner with MILWAUKEE on job sites throughout the world. I think you see MILWAUKEE has been executing a very unique strategy over the past 20 years.
It's a strategy that enables us to have unmatched insight into the challenge that the trades face every day. It enables us to not only deliver new solutions, but also create new market opportunities for growth and purposely aligned to the end markets that are recession-proof and are the highest growth in the world. MILWAUKEE continues to invest in innovation to provide safety and productivity that will enhance our profitability and enhance our growth well into the future. But as Steve noted, all of this is anchored by remarkable people and an exceptional culture.
Thank you.
All right. Thank you, management team. We'll now go to the Q&A session portion of the presentation. Fast, maybe if everybody can just say their name and firm and try to keep it to one question and a follow-up to give everybody an opportunity.
Karen?
2. Question Answer
Yes. This is Karen from JPMorgan. Thanks a lot for the management team once again making efforts to fly to Hong Kong. I know it's a lot of effort flying from the U.S., particularly given the current situation. And then congratulations on the solid results. I do have -- I can ask only one question, is it?
So, maybe I think my first and foremost question will be regarding your revenue growth. I hear you regarding, I think, mid- to high single-digit blended revenue growth for MILWAUKEE plus will be low teen for MILWAUKEE in 2026. I think that is certainly very solid, particularly given a lot of uncertainty going on in the world, including the U.S. But how do we actually think about while we've been talking about in terms of TAM expansion, a very solid demand driver?
I think Shane is highlighting, and thanks so much for sharing the breakdown in terms of the end demand for MILWAUKEE. We are definitely seeing the data center and so on is now forming a big part of that. But how do we think about how this is playing into our numbers? And particularly, yes, Home Depot, which is our partner is also talking about the TAM expansion.
And then can I ask, Steven, what is the underlying assumption for that revenue growth in terms of interest rate fiscal policy in the U.S.?
Go ahead, Steve.
Clearly, as you heard from Shane and from Ty and from Frank, we clearly believe that the TAM expansion as we add new businesses and as we go into more depth in the verticals that, that opportunity becomes very, very relevant for us on the MILWAUKEE side as well as on the RYOBI side of the business. Both of them have geographical expansion opportunities as well.
The one thing you have consistently seen from us is, as we add new businesses, our current TAM for each one of those verticals continues to grow and our opportunities that we see globally continue to grow as well. Underlying demand is extremely positive. And that's positive because of our ability to drive market expansion. It's our ability to be able to go deeper and partner with our core users.
It's clearly the ability on the MILWAUKEE side where there's a shortage of labor everywhere in the globe of that talented labor, and they are looking for more productivity solutions and more safety solutions every day. And that's why our confidence level for double-digit growth continues year after year and our investment in disruptive innovation to be able to accomplish that.
Are you assuming any interest rate cut for the year behind that 10% to 15% level?
We are not assuming anything dramatic in terms of interest rate cuts or changes. As you saw from Shane, the majority of our business is not based on residential construction. And that's why we are so confident in terms of the verticals we're in, the users we supply every single day.
This is Jacqueline Du from Goldman Sachs. First of all, I just want to say, I think this is TTI's best ever results presentation. And thank you so much for the very detailed top line breakdown as well as the performance attribution analysis. Super helpful.
I just have one question. I think you have a slide on EBIT margin walk. If we take a forward-looking perspective, you have this 10% OP margin target by 2027, right? I just want to know what are the detailed measures to deliver that target? Can you do a forward-looking attribution analysis as well?
Yes. First off, I think if you take a look when we back out the HART business, right, and you take a look, you can get to that 9.3%, from that perspective, it's a continuation of what we do as a business, right? It's a continuation of what Shane talked about. And as we look at new product verticals to get into additional trade verticals to get into where we see higher profit margins from those products, as we continue to expand our geographical regions, right, into different parts of EMEA into Latin America, as we get into the Asia markets more, those tend to be higher gross margin regions of the world for us, both from the RYOBI and the MILWAUKEE side of the business. And that really helps us drive that gross margin side.
And then from an SG&A side, we've continued to look at ways to leverage costs, leverage the back-office operations, leverage technology, AI, continue to work as one team globally to try to leverage in those costs, too. So, we have the plan put forth, I mean, to get to the 10% internal target. And as Steve mentioned, it's a matter of execution, which is what we do really good.
This is Johnson from Jefferies. Thank you for giving me the opportunity to once again meet you guys. It feels like every 6 months, we see all the friends and the whole investor community all here at the TTI results presentation. So from the set of results, I get the sense that TTI is very focused on profitability, which is something I really like to see. And exiting that HART business was, I think, one way to go to that path. So, what was the reason though? Why we exited the HART business? Because I remember a few years back, sitting in the same room, we were very excited about the HART business. So, was there a relationship breakdown with Walmart that led to this? What was the lessons that we took away from this exit of the HART business? So, that would give us some clarity on that.
Thanks, Johnson. Let me be real clear. As we stated, yes, we're focused on profitability. But we are a technology company based on growth. And our growth drivers are the 2 most dominant brands in the globe, one being MILWAUKEE on the professional side and the other being RYOBI on the consumer side. Overall, it was our decision that as we have this most dominant brand in RYOBI, the ability and the need to be able to compete with ourselves was not strategically the right approach versus us to, say, how do we leverage and increase innovation in the RYOBI brand? How do we take that brand and develop more market opportunities with that? How do we expand into new markets? And how do we look at all of that together? And that led us to the conclusion that the strategy to exit HART was the right call.
So the RYOBI products will now be sold in Walmart or that will not?
No, that's not what I'm saying. What I'm saying is that we believe in the RYOBI brand. We believe in our distribution strategy that we have today for the RYOBI brand. And we believe that there's additional new markets for us to attack from Asia to Latin America, as well as delivering more and more innovation and more and more new businesses under the RYOBI brand and the RYOBI platform.
This is Xiao Feng from CITIC CLSA. So, 2 quick questions. I think this is a very interesting presentation regarding the downstream market exposure breakdown for the MILWAUKEE Tools. So the first one is, what do you expect a potential change of the exposure? I'm very glad to hear that you guys are very recession-proof, but do you think the breakdown between manufacturing, energy, technology, manufacturing versus maintenance, repairment, will that breakdown change potentially in the future based on your outlook?
The second question is, what is the downstream exposure of RYOBI? How does that look like?
I'll take the MILWAUKEE question. So, one of the exciting things about these end markets that we serve that represent a majority of our demand is on the technology, energy manufacturing side, there's a very significant backlog of work that needs to get done and a lot of the challenges are driven by the access to labor and the shortage of labor. So, we think that the current relationship between those 2 end markets for our business is going to be very consistent into the near future, driven largely by the stability and the durability of what's happening in the service and maintenance side as that continues to -- it's hard to ignore the aging infrastructure and what's happening. And then also technology and energy and manufacturing, you see the investment there continues.
The backlog is incredibly strong. We're very close to our trade partners that are completing the work as well as the owners that are investing in these projects. So, we feel confident with the mix into the near term in terms of our end market exposure. So, we don't expect that, that is going to change drastically moving forward.
On the consumer front, let's talk a little bit about RYOBI and why we're so confident in the brand. There is the future piece of new geographical expansion. There is the ability to be able to say, we're going to enter new businesses under RYOBI. But the core is real clear. When you have an installed base of millions and millions of batteries and products that are out with individuals throughout the globe. And that platform is backward and forward compatible for over 20-plus years. And people have already invested in that platform and that system. The ability for them to continue to buy and acquire more and more products into that platform that will help them solve their needs in the house, in the garage, in the yard, in the lifestyle that they live is absolutely unbelievable in terms of long-term growth and long-term opportunity.
You combine that within the Americas and Australia, as I said, with the 2 largest, best understanding consumer-driven distribution partners with The Home Depot and Bunnings. And that's why we are confident on top of the rest of the growth opportunities that we have nothing but growth in the future.
Eric?
Eric from Citi. Actually, a big congrats to the management for the excellent result. And then thank you so much for the great presentation.
May I have just a follow-up question about the top line growth like Karen just asked? You said the top line growth mid- to high single digit. And then my question is, why don't we set higher, right, high single-digit, then assuming MILWAUKEE, not low teens, but should be mid-teens? Because the point is we see a couple of tailwind this year. You just mentioned you are going to reduce the tariff exposure, right. Suppose this speed up the industry consolidation.
And then the second is the -- you just mentioned AI machine also improve their R&D, speed up the new product development. And then more important is the largest customer, Home Depot and then the competitor, Lowe's also speed up the same-store sales growth this year, around 2% as maximum, right, versus flat last year. So, why don't we set mid-teen for the MILWAUKEE growth this year?
Eric, you always have an optimistic...
So my point is concern...
No, let's walk through it a little bit. I mean, when we think about what that looks like for 2026, we continue to charge forward with the double-digit 10% to 12%, let's use that range for the MILWAUKEE side. RYOBI is always going to -- we're looking at a low single-digit to mid-single-digit growth from that side. We're exiting the HART business, which won't be repeating.
So, you're going to have a drag, right, in '26 from that aspect. And we're still working on that stabilization and improving the profitability of the all other business right now. So, we're going to continue to have that as a continued shrinking piece of the business as we go forward. So when you model all of that together, I think when you get to -- that gets you to a mid-single digits with a stretch to get higher, but obviously, mid-single digits from that perspective.
Yes. I know. My point is why don't you set a little bit higher for MILWAUKEE growth, I mean, say, mid-teens rather than low teens, I mean?
10% and 12% on a -- really big number, is a big number, Eric. Right?
It's a lot of new companies, Eric. Lot of new companies.
I mean, what's your concern or growth constraint for this year? Can you share a little bit more color here?
Growth constraint or concern? We don't have concern. We do not have concern. We believe everything that Shane talked about in MILWAUKEE is why it will continue to grow, while the new dominance in new markets and regions will continue to grow, that the Asia and Latin America are opportunities. All of that is opportunities for continued growth. The level of growth that you want is we love the passion that you always have about the business and the growth expectations. At the same time, we are -- believe that we are very prudent in terms of saying this is where our numbers are as we go forward into 2026.
Yes. And Steve, internally, we do have a higher target for our business units.
There's always a stretch.
There's always a stretch, Eric. Always a stretch.
This is Terence Chang from Macquarie. So, I just want to kind of ask management about -- obviously, last year, the company did a great job in mitigating the tariffs. And obviously, a week ago, we have the Supreme Court ruling on the tariff. So, I guess it's a 2-part question. In terms of first part, on the U.S. business, what exactly is your sourcing exposure by region, hopefully? And also with the tariff rate currently at 10% as compared to 20% for Vietnam specifically, are we going to see some potential tailwind going into the second half of the year, while maybe first half, you will see some sort of tariff headwinds? So, maybe it will be helpful if you can walk through the sourcing part and also on the tariff cadence -- impact of the tariff cadence.
So as we discussed years ago, we made a strategic decision to have a global manufacturing strategy, which clearly means China, clearly means Vietnam, Mexico, U.S., Germany, throughout the globe and many other parts throughout the globe as well. That plan was clearly executed, as we said, by the end of last year, which leaves us in a situation to supply the U.S. market that we will not be shipping product from China for the U.S. portfolio and the market today for 2026.
Now, you say what's next? What does it mean with all the rulings? There's clearly not clarity. We are in a fluid situation that changes sometimes daily, sometimes weekly, sometimes monthly. And because of that, we cannot give you any distinct clarity on what that's going to look like for the rest of this year until we have some final clarity ourselves on what that means for ourselves and our distribution partners.
Good. Why don't we wrap it up there? Let me hand it back to the management team for some closing remarks.
It's not getting boring. Don't worry. I think the strength of TTI is that we have accumulated cash. We are ready for opportunities. And I'm very proud to say of our management. We have a succession plan, and you have seen that our business has been growing from strength to strength in the last years. And I assure you the best is still to come for TTI. If you have watched what was presented by Shane Moll and by you, Ty, you are not wrong, why keep an eye on TTI and invest. And I will be one of the first one who will lead the coup.
Thank you very much for attending.
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Techtronic Industries — Q4 2025 Earnings Call
📊 Quartal auf einen Blick
- Umsatz: USD 15,3 Mrd (+4,4% YoY)
- Nettoergebnis: USD 1,2 Mrd (+6,8%); EPS USD 0,656
- Bruttomarge: 41,2% (+91 Basispunkte); normalisierte EBIT-Marge 9,3% (ohne HART-Exit)
- Cashflow & Bilanz: Free Cash Flow ≈ USD 1,4 Mrd; Netto-Cash USD 700 Mio
- Kapitalrückfluss: Gesamtdividende HKD 2,57 (+13,7%); geplantes Aktienrückkaufprogramm USD 500 Mio (18 Monate)
🎯 Was das Management sagt
- Kernfokus: Konzentration auf zwei Marken: MILWAUKEE (Professional) und RYOBI (Consumer) – zusammen 91% des Umsatzes.
- Geografische Expansion: Ausbau in EMEA vertieft, aggressives «test & learn»-Wachstum in Asien und Lateinamerika für beide Marken.
- Profitabilität: Aufräumen nicht-strategischer Bereiche (HART-Exit, Floorcare-Restrukturierung) und operationales Hebeln durch Skaleneffekte, AI und Manufacturing-Effizienz.
🔭 Ausblick & Guidance
- Wachstum: Unternehmensweit Ziel: mittleres einstelliger Bereich; MILWAUKEE: Ziel Double‑Digit (Management nennt ~10–12% als Zielbereich); RYOBI: einstellige Zuwächse.
- Marge & Cash: Interne Zielsetzung: 10% EBIT bis 2027; Free Cash Flow weiterhin > USD 1 Mrd; CapEx ~2% des Umsatzes (≈ USD 289 Mio).
- Risiken: Tarif‑/Sourcing‑Unsicherheit bleibt; Management nimmt keine explizite Annahme zu Zinsschnitten vor.
❓ Fragen der Analysten
- TAM & Nachfrage: Analysten hinterfragten die Annahmen hinter MILWAUKEE‑Double‑Digit; Management verweist auf Vertical‑Strategie, backlog und Produktpipeline statt konkreter makro‑Szenarien.
- Tarife & Sourcing: Nachfrage zu Regionenexposure; Firma betont globales Fertigungsnetz (China/Vietnam/Mexiko/USA/DE), verweist aber auf anhaltende Rechts‑/Regulierungsunsicherheit.
- HART‑Exit: Frage zu Gründen und Vertrieb; Management: strategisch, um RYOBI‑Plattform nicht zu kannibalisieren—keine Details zu Vertriebsvereinbarungen genannt.
⚡ Bottom Line
- Fazit: Starke Free‑Cash‑Generierung, gesteigerte Dividende und ein USD‑500M Rückkaufprogramm stärken den Shareholder‑Return. Wachstumspotenzial ist klar an MILWAUKEE/RYOBI gebunden; Nachhaltigkeit der Targets hängt von Execution, Tarif‑Entwicklung und erfolgreicher Internationalisierung ab.
Techtronic Industries — Q2 2025 Earnings Call
1. Management Discussion
Good morning everybody. I'm happy to see the attendance to welcome you to our TTI first half 2025 result announcement. It was really a fantastic record first half ever. So was a record rains from ever yesterday. So we established 2 records. And I think our record will please you more than the rainstorm.
I would like to introduce you our group CEO, Mr. Steve Richman, which you have met before. And our presenter for today's individual companies, which we have MILWAUKEE, our Group President, Mr. Tim Albrecht. Tim, you're there, right? Thank you. and our Divisional President, Drew Patrick, of our RYOBI auto power equipment. As I said, we had a solid first half of 2025, the sales outperformed the market and was really a record first half, and we delivered double-digit growth in profit and free cash flow. Frank Chan will elaborate a little bit later and detail what our positions are. And I think if you didn't rate the release, will be a very pleasant surprise to you. And what I can do can congratulate you to holding TTI shares. Thank you very much.
And Stephan, would you say some words? Our Vice Chairman.
Thank you, Chairman. As the Chairman said, we delivered another strong first half, which showcases the strength, resilience and dedication of the remarkable team that we have in place. The financial performance has been nothing short of outstanding with record revenue, improved margins and robust free cash flow. So these achievements are a testament to the strategic focus, operational excellence and relentless commitment to delivering value to our customers and to the shareholders of the company. But it's not just about the numbers. We strengthened our market position, expanded our customer base, deepened our partnerships all while staying true to our core values of integrity and innovation. Our ability to adapt to changing market dynamics and deliver consistently has set us apart as an industry leader. These results are not an accident. They are a result of our collective vision, hard work and our determination to be the best.
Looking ahead, I can say with confidence that we couldn't be better positioned fueled by a clear strategy and a team that is arguably the best in the industry. We're uniquely equipped to navigate the complexity of today's geopolitical environment, including any challenges that may lie ahead of us. Our diversified supply chain, strategic partnerships and proactive risk management, ensure that we remain agile and resilient. Thank you for all your support and your belief in this great company. We will keep pushing the boundaries of what's possible, and we look forward to 2026 and beyond.
I'd now like to pass the floor over to Frank Chan, who will elaborate on the financials of the first half.
Okay. Thank you, Mr. Chairman, and Stephan. As Chairman and Stephan highlighted, we have an exceptional team executing our highly focused and consistent strategy. We have delivered first half numbers in this very challenging business environment.
Our revenue increased by 7.1% or 7.5% in local currencies to USD 7.83 billion. Our Flagship MILWAUKEE business extended its dominant leadership position and delivered an 11.9% sales growth globally. RYOBI with power tools growing low double digit and outdoor-grown mid-single digit delivered tremendous performance by growing 8.7% in local currencies. Our remaining noncore business decreased as we continue to rationalize our product lines to improve operating profits of this part of the business. Gross profit increased by 8% to USD 3.16 billion with margins further improved by 34 basis points to 40.3%. Our focus on profitability of consumer brands positive mix of high-margin MILWAUKEE business, productivity and operational efficiencies, improvements across all our global manufacturing operations, together with our very effective sourcing networks are all contributing factors to the margin improvements.
Our EBIT increased by 13.3% to $709 million, with margin increased by 49 basis points to 9.1%. The improvement was a result of our gross margin increase, together with an 18 basis point decrease in SG&A. Net profit increased by 14.2% to USD 628 million with margin at 8%, a 50 basis point increase as compared to first half 2024. Earnings per share increased by 14.1% to USD 0.34 per share. The Board declared an interim dividend of HKD 1.25 per share, an increase of 15.7% over last year, representing a payout ratio of 46.9% as compared to 46.3% in first half 2024. We've continued to invest in research and development, new products, technology and commercialization, but also been very dedicated to leveraging down our nonstrategic expenses.
SG&A as a percentage to sales was at 31.3%, an 18 basis point reduction as compared to 31.5% last year. We increased it our R&D spend to 4.6% of sales, 50 basis points higher than that of last year, and our selling expenses also increased by 8.5%. However, we've been able to reduce our admin expenses to 9.5% of sales as compared to 10.4% last year, an improvement of 90 basis points. As we've further strengthen our balance sheet together with the $1.6 billion free cash flows generated in 2024. Our net finance cost was only 0.35% of sales, a reduction of 14.5% versus last year. Effective tax rate was at 7.8%, 15% higher than last year's same period, but comparable to full year 2024. We have continued to take a proactive and yet prudent approach to plan our tax strategy and maintain the current level of effective tax rate is very sustainable near term.
Our balance sheet remained very strong with shareholders' equity increased by 6.4% or $403 million to USD 6.7 billion. Net current assets increased by 10.5% to $3.1 billion. With our extremely healthy balance sheet, we are well positioned to continue to invest and grow our business, capture more market shares and be able to navigate changes in this very challenging environment. To improve working capital efficiencies has always been our primary focus. For first half of 2025, working capital as a percentage to sales was at 16.8%, an improvement of 190 basis points when compared to first half 2024. Inventory days decreased by 1 day to 103 days, while we increased our finished good inventories by 6 days in preparation for the ever-changing tariff situation, we reduced our raw material and work in progress by 7 days, reflecting the effectiveness of our material planning and efficiencies of our supply chain management. Trade receivables was at 60 days, same as that of last year. While we increased our payable days from 96 days to 103 days, leveraging on our volume order visibility and financial strength for the best trade terms with our suppliers.
CapEx spend was at $96 million, 4.1% lower than first half of 2024. The spend mainly focused on new products, productivity, quality, automation and manufacturing network rebalancing across the globe. Free cash flow generation is most critical in this current business environment. In the first 6 months of 2025, we've continued to deliver positive free cash flows of USD 468 million. Despite the full tariff impact in the second half of 2025, we project that we will continue to deliver positive free cash flow for the full year. We were in a net cash position first half of 2025 as compared to a gearing of 9.2% same period last year. The improvement mainly from the increase in profit our very disciplined working capital management and CapEx spend, together with the free cash flows generated from operations. Even under this very uncertain macroeconomic and government environment, we still project that we will be at net cash by end of the year.
In the first half of 2025, we have increased our cash balance by $381 million at the same period, reduced our total borrowings by $320 million. The reduction was mainly on the more expensive floating rate, short-term working capital debt. Fixed rate debt now account for 61% of our total debt portfolio. We will continue to optimize our debt structure with the most effective cost to support our growth going forward.
And now I would like to pass the floor to our CEO, Mr. Steve Richman.
Thank you, Frank. So at TTI, our foundation, what leads to our success every day are our bookends of success, are people, the people of TTI and our culture, that combination allows us to deliver the outstanding results you just heard about today. This foundation has been built over years with recruiting, retaining and investing in the best people, not only in our industry, but the best people in any of the competitive industries that we see every single day.
Our people are not just our salespeople and our job site solutions team that call on the users and our regions throughout the globe, which are absolutely outstanding and our commercial teams that drive that success. It's our factory workers. It is our leaders of our facilities throughout the globe. It is our supply chain leaders that challenge each other every single day, to say what is best, what is great and how do we raise the bar. It is our developers and our engineers and our product development teams who look at what those problems are from the user from the consumer and the pro and say, how are we going to disrupt entire markets and industries. Our teams of people want to grow. They want to learn. They want to advance a single day. and that's the difference of TTI. Now you combine that with the evolution that we have made over the years to one team. And why is one team important? One team is important to you because it brings out the best in people. It challenges people to say, what does great look like.
We have James Wamsley and Nate Easter, who run our operations globally with Patrick. And they challenge each other to say, between the brands, between the regions, between the product categories, how do we improve. How do we get better? What does great look like from automation, from quality? These are the types of things this net mentality drives every single day. And we do the same with our commercial leaders where they talk about what is great in Australia versus EMEA versus the U.S. versus Canada versus Latin America and our supply chain teams throughout the globe. All of this in one team delivers outstanding results, and we clearly believe raises the bar so those results will continue to improve year after year after year. Now what makes all this happen? Clearly, it's culture and people, but it's experience, it's wisdom, it's the viewpoint if you have leaders, the key leaders throughout the company that have been together for over 17 years, where they can have candid dialogue, communication, talk about what we're doing wrong, not only what we're doing right and how we're going to take that to the next level in a significant way. That is our leadership. It is Alex over in Europe running the commercial teams. It is Darryl Hendricks running the commercial side of the U.S. Craig Baxter in Canada, Greg Borland in the Australian market and more and more of these leaders that have been together. You combine that with Nate and Patrick and James on the operations side who have been together and challenge each other, and you understand our key leadership is best-in-class.
And then on the business front, you'll hear from Drew in a few minutes and his counterpart on the RYOBI side, Bobby Shaw. And then on the MILWAUKEE side, you have Scott Griswold, Tim Albrecht will be up in a few minutes and shame all challenging each other for how do we improve. And then you combine that with our CFO leadership with Tai and the rest of the CFO leaders, and we are best in class. Now it's not just the senior leaders in the company. That's the message we want to provide. The bench strength that TTI has built is second to none. It's the senior VPs, the Vice Presidents, who've been here for 10-plus years, who know each other, who challenge each other. It's the people that joined 5 years ago that have helped build the business or the people that have just graduated MIT or Carnegie Mellon or the best universities throughout the globe. They are all part of what has led to the success of TTI and part of our culture and part of our people, and we clearly believe we are just getting started.
Now how does that relate to results? Well, the foundation is this people and culture, no question about it. We could never deliver the results. Horse was saying this last night to me. He's saying as good a strategy is as good as the brands are without having the right people in the right positions and grooming those people and growing those people. There is no way we'd be able to have the success we have year after year after year. Sales is top of that. Our DNA is a growth company. driven from disruptive innovation, new product development in every one of our brands, and that will continue. How we disrupt is very different, though? People look at us and say, "You're a tool company." Well, we are not a tool company. We disrupt markets, we disrupt businesses and we disrupt all of those because we are a technology solutions company that delivers something that our professional end users need to be able to do their job and the consumer needs and helps them do their job better as well. That disruption is part of our DNA.
And last but clearly not least, all of this together adds to outstanding financial results year after year after year. Let's talk about those results. You heard from Frank and Stephan a Horst about 2025 the back half. Yes, it was an outstanding back half in isolation. But the most important thing to each one of you is what does this mean next year and the year after and the year after that. And that is this 17-year track record of growing sales of delivering more and more EBIT of delivering net profit that has continued to increase. That is our DNA. That formula over the last 17 years shows that not only is sustainable but it's expected for us to continue year after year. Our financial focus areas, clearly, sales growth, that disruption, we are a new product development machine. Our core users on the professional side expect that we deliver more productivity and safety to them every single year.
On the consumer side, as Drew will talk about, that consumer expects the next generation of technology and more products to help them inside the home or outside the home every single day. EBIT accretion, there is no question. Our objective begins with when we will deliver 10% plus EBIT and then grow from there. That's our objective at TTI. And free cash flow, you heard the great results for the half over $450 million and a track record year after year again. Now let's talk about the first half sales performance. You look at these numbers, you compare them to our hundreds of competitors in every single field and our major competitors in the tool business, and there's only one thing you can say, that we dominated in the first half of 2025. No question about it. That domination was clearly led by MILWAUKEE, where our core is that professional end user. And that professional end user being able to solve their problems every single day, leveraging that technology and the solutions that we provide them to be able to keep their uptime manage their manpower, which is a constraint throughout the globe today, and that's why MILWAUKEE continues to flourish. With a new product development that Tim is going to take you through led by technology.
On the consumer front, outstanding results from RYOBI, the consumer brand of choice, the #1 consumer brand throughout the globe, the #1 cordless brand throughout the globe and why? We have a foundation that we have built year in, year out since Horst started the company on this basis that we have technology, we have what the consumer wants, and we have a value that is appreciated every single day by that consumer. In the other areas of our business, we understand we need to drive profitability. And that's our mantra. And we will work on that year in, year out to be able to improve that top line, but also the bottom line. How do we get there? How do we position ourselves for success, not only today but into the future. been a lot of questions from a lot of people based on the environment that we're in today, are you ready? Are you prepared? Are you flexible? Are you agile how does your DNA really adapt to each and every one of those areas? Here is a great example. 2015, we are manufacturing development base was very focused, and we realized back then that we needed to change. We needed to adapt. We need to have the flexibility and the agility to be able to deal with any macroeconomic situation that was going to occur. Move production, change facilities, have the best people and continue to use that as we grow. That led to what we have today, which is the most dominant, the best, the most flexible manufacturing operations approach of not only anybody in our industry, but the envy of consumer and professional technology companies today.
Next, it's about innovation. We are an innovation machine. Yes, I'm going to bring you back to last year in the past and for those that we have met with, this all started with a viewpoint of disruptive innovation. Clayton Christensen, the Harvard Prof talked about the Innovator's Dilemma and the innovator solution. What is that? That is the understanding that if you're not paranoid, which we are throughout TTI. If you are not paranoid, you will be disrupted. And all of us, all the senior leaders, all the managers, all the people that have joined TTI are all scared to that we're going to be disrupted. So what are we doing about it? We have the DNA to understand to clearly understand that to disrupt is essential. We don't want to become the next blockbuster. We don't want to become the next Nokia. And how we're going to accomplish that objective is really based on disruptive innovation. And this disruptive innovation is led by technology. Now if you think about technology solutions, how do we enable a vast amount of technology solutions to be able to deliver that disruptive innovation. Tim is going to talk about it on the MILWAUKEE side. So Drew is going to talk about it on the RYOBI side, and that's essential for our future success. This disruptive innovation allows us to partner on the technology side with the best of the best. When you talk about Texas Instruments, you talk about Infineon or you're talking about STMicro. These are technology leaders in chip design. They help us drive AI and ML in a way that allows us to disrupt the market and provide solutions to our professional end users as well as our consumers. For us, in many of these ways, it starts with system architecture. Our teams have looked at those systems and said, "Yes, we understand MILWAUKEE and RYOBI, have platforms that are backward and forward compatible, unlike anybody else in the industry. But what this allows us to do with this disruption is not only do what we have today, but it allows us to design products that will outperform anything else in the industry and still keep those platforms. The same for our users on the consumer side or on the professional side. But it doesn't stop there. You're going to hear Tim and Drew talk about how we bring new products to market. And when we bring those new products to market, our #1 asset is speed. We have the ability to bring them faster than anybody else in the world. We leverage technology in the front end to be able to do that, leveraging ML and AI, the next generation of circular saw blades our Matrix product that was brought to market, leveraging all that technology and all of our tools. That is a competitive advantage for us and has been since horse founded this company. This leads to success as we drive more new product development than anybody in the industry. But it doesn't stop there. How do we automate in the factory and the facilities? How does Nate and James and Patrick challenge each of their teams and the quality organizations to say, how do we win on the factory floor? How do we move more product faster? How do we take a perspective that says we have to be best cost? Not lowest cheapest product, but best cost overall. And that's what this allows us to do. And you combine that with a supply chain that is better than anybody else in the world. which allows us to deliver 98% service level to the best distribution partners throughout the globe. The facilities throughout the globe, leveraging disruption and doing it in a way that no one else does with technology partners and solutions on the consumer side and the pro side is a clear competitive advantage.
Now let me switch over to our 2 brands before I turn it over to Tim on MILWAUKEE, and Drew on the RYOBI side. This isn't new for anybody here. We have built the MILWAUKEE business year after year throughout the globe by saying that we must earn the right to be the user's brand of choice. If the user does not believe that we're going to deliver productivity and safety solutions, leveraging that technology because we are a technology company, then we lose. And that's why that is so important for us every single day. You combine that with the best distribution partners throughout the globe. That allows us to disrupt the industry, dominate not only in 2025, but going forward and develop new markets in every region of the globe. How do we think about our business? 17 years ago, this started with 3 traits, 3 verticals that we call mechanical, electrical and plumbing end users. And our dream was, if we could earn the right where those users believe that our brand was the brand of choice that we would have the opportunity to be able to win in the marketplace. That dream has become a reality. Users throughout the globe, we generate the opportunity to be able to win with those users, dominate with those users every single day. That advantage is essential for us today and into the future. That domination is the difference of TTI and of MILWAUKEE versus everybody else. Now how do we keep it going? It's not simple to keep it going. You have to continue to earn the right with each and every one of those verticals. How do we grow those businesses. And that's with the teams. On the commercial side, the JSS side, our job side solutions is JSS who call on the users, from the CEOs and the presidents to the foreman, to the worker. They call on them and they understand how important they are and they understand that for us to grow, we have to grow with the existing users the existing verticals, the existing businesses, take more share in each one of those verticals that we talked about and expand the market.
Next, there's the opportunity to grow existing markets. If we think about markets that we're just entering now that we're just began, David but is in the back of the room. We talk about our Japanese market. We're in the first inning of Japan, leveraging technology to become that solution provider towards the professional end user in the Japanese market. Same opportunity in Latin America, clearly, an opportunity in EMEA, but also more growth with the current verticals and our current businesses in the Americas and Australia. Last but clearly not least, is the vision of why we believe that total addressable market, that TAM that we just showed that Tim is going to talk about, we'll continue to grow. We're going to add more and more verticals. on the MILWAUKEE business. We have a track record of success of adding verticals and then owning the vertical, earning the right to be the partner with those users. And we're doing the same thing with new businesses. Think about this 17 years ago, we had tools. We had circular sauce. We didn't have lighting. We didn't have hydraulics. We don't have made in America hand tools. We barely had any power tool accessories, we did not have safety. All of these are new businesses with new opportunities in the existing markets as well as new markets. And that's why we are so confident for growth for MILWAUKEE from '26 and beyond.
Now let me talk about RYOBI. RYOBI, that #1 consumer brand just like MILWAUKEE is the #1 professional brand in the globe and both being the #1 cordless brands in their space. RYOBI's addressable market, $80 billion plus. Drew is going to talk about how we take advantage of those markets, how we grow each and every one of those markets. Yes, it's delivering innovation, it's leveraging technology, and we'll continue to do that day in, day out to be able to win. But it starts with that foundation on the cordless front, that backward and forward compatibility where that consumer understands that bought the brand 20 years ago that they can still buy a new product today. Now that new product will still work on that old battery platform. We have the opportunity to expand geographically. And Drew is going to discuss that in a few minutes. And geographical expansion means what for the first time into Latin America for the first time into Asia, more into EMEA, more share in the Canadian market with our partners, opportunities from a geographical expansion. And then just like MILWAUKEE, the initiative to add more businesses for those users who bought a drill or bought a blower get them to buy the rest of the array of great RYOBI product. And they add more new users because some users enter the platform and enter the system with a drill, others with a blower, others with a lawnmower, some of the cleaning product, and all of those wrap up to significant opportunities for RYOBI and for TTI. So how do we tie this together? Book and to success, people and culture, delivering these outstanding results in the front half of 2025, but a track record that is second to none.
Now I want to turn it over to Drew and Drew is going to take you through RYOBI where we are, but where we're going and why there's so much opportunity in the future.
Thank you, Steve. Mr. Chairman, Stephan, Frank, thank you for the opportunity to be here today. I am unbelievably excited to talk to you about the tremendous momentum that RYOBI has as a brand around the world. RYOBI is the #1 brand of consumer power tools and outdoor products in the world. The combination of our innovative world-class products along with the unbelievable partnerships we have with our retail partners have enabled this current leadership position. But as Steve said, I believe that the true secret to our success is our people. Our people are innovative in every aspect of the word. Our people are industry-leading in every part of our business. Our people feel the competitive mindset and the innovative culture that drives our business today.
Next year, RYOBI ONE+ will celebrate 30 years of forward and backwards compatibility. That means that the hammer drill that you purchased in 1996 and will work with the battery with the RYOBI ONE+ battery that you purchased last week. And not only will it work, it will work better than the day that you bought it. With over 400 cordless solutions in today's cordless portfolio, RYOBI has the solutions to make our users' lives better, easier and more convenience. We have 3 core platforms in our portfolios. The first platform is our RYOBI ONE+ platform. Our RYOBI ONE+ platform is our largest platform, and it's our fastest-growing platform. Our RYOBI 40-volt platform is our most powerful platform. RYOBI 40volt has the power to replace petrol-powered products in lawn and garden applications. And our newest platform is our USB Lithium platform. Our USB Lithium platform combines the perfect size and performance to accomplish most light-duty DIY tasks. RYOBI cordless has over a 15% CAGR since 2016, 15% CAGR since 2016. RYOBI ONE+ has grown to be over 300 tools that are compatible on that platform. And RYOBI 40-volt has over 85 tools, all compatible on that platform. The current and future growth of RYOBI is fueled by our cordless platforms.
As Steve stated, we have a 3-pillar approach towards our sales growth in RYOBI. The first pillar is to leverage and entrench our existing users. This can come in 2 forms. This can come with our existing user base or by adding new users into our platforms. The second is to expand geographically. RYOBI is extremely strong in the markets that we currently trade in. However, there's a tremendous opportunity for us to continue to grow into new markets around the world. And the third growth pillar is to add new businesses and new users to our arsenal. We're going to discuss each in more detail now. So from our customer strategy, we categorize our customers into 2 buckets. The first is our existing user -- is our existing users. Our goal here is to drive them deeper into our categories. We know that most of our users have multiple RYOBI tools and multiple RYOBI batteries in their toolboxes, with the goal of driving them deeper into our categories, we must continue to innovate and bring new products to market. A lot of users will start with a product like a drill or a blower. They have an outstanding initial experience, and they come back and purchase more -- more tools and more batteries, further entrenching themselves into our systems. That initial impression that the user has with the first time that they pull the trigger on one of our products, gives them the ability and the confidence to continue to invest in our systems. But we also know that we have to add new users into our systems all the time.
There's multiple ways you can enter our categories. Yes, like I said, drills and blowers very common ways to enter our categories. However, we have multiple avenues to bring people in. Let's look at the first tier. In our cleaning category. Our cleaning category, like a product on the screen right now, the stick back is incredibly popular and an incredibly fast-growing category for us. That stick back around the globe right now is taking market share in the cleaning category. We have task-oriented products like circ saws and chainsaws, which are incredibly popular for bringing new users into our systems. And our lifestyle recreation categories are growing like crazy. Products like a battery-powered cordless fan or a portable power station are all unique and fantastic opportunities to bring more and more users into our system. Another way we're bringing people into our systems, though, is through cordless conversion. And when we talk about cordless conversion, we talk about converting people from traditional power sources to battery-powered sources. For instance, in the lawn and garden world, most applications are accomplished through petropowered products. In the power tool world, corded systems and pneumatic systems are still very popular, giving us a tremendous opportunity to bring more and more people into our systems. And there's a lot of hand tools out there, too. all are prime for the opportunity to convert cordless.
When we talk about our growth strategy, the second pillar of our growth strategy is to expand geographically. Geographic expansion for us. We spent the last 30 years establishing fantastic partnerships with the strongest retailers in the globe. In North America, our relationship and our exclusive partnership with the Home Depot is one of our strongest. And in Australia and New Zealand, we have an exclusive partnership with Bunnings. Those exclusive partnerships give us the opportunity those exclusive partnerships benefit both RYOBI and the Home Depot and Bunnings. They give us the opportunity to do more long-term strategic planning that give us the opportunity to do more long-term product planning. We can be very transparent with future technologies that are going to fuel our industries. In Western Europe, we have outstanding relationships with the region's most strategic retailers. Retailers like Leroy Malone, Castorama and B&Q to name a few, have been great partners over the year. But as Steve said, we have an incredible opportunity to drive deeper into Western Europe, to continue to strengthen our brand and to take market share.
Soon, we'll be expanding into will be expanding into Asia and looking at opportunities in Latin America, too. The first markets and the first opportunities that we'll look at are the markets that are heaviest in DIY. Markets like Taiwan and Vietnam are prime for conversion for RYOBI and for us to quickly take market share. The third pillar in our growth strategy is to add new businesses and new users. As Steve stated before, we break our users into verticals. These 6 core verticals on the RYOBI side of the business, cover everybody from a light-duty DIYer to a heavy-duty lawn and garden application. They cover everybody from a tailgater all the way through an auto enthusiast, but we're not limited to these 6 core verticals. Really to understand, though, how the 6 core verticals break down into our $80 billion global opportunity and how we grow upon that, we have to get more granular. And when we talk about getting more granular, we take our verticals and we break them into sub verticals. Each one of these subverticals reveals opportunities for the RYOBI brand to continue to grow.
Let's take, for instance, the cleaning vertical. The cleaning vertical, if we just looked at indoor and outdoor cleaning, we would miss the opportunity to provide products for recreational cleaning. We have many users that have boats and RVs that have needs for cleaning products, and we'll continue to add products like that into our arsenal. Another great example here is in our lifestyle and recreation category. In the lifestyle and recreation category, be very easy for us to just produce products like fans and radios like our competition does, but we would then miss the opportunity to provide portable power sources to customers that need them in the times of storm relief or when they're on the go or on a job site. The real opportunity for us here, though, is to incorporate Rob advantages into these vertical and sub verticals. And when I talk about the RYOBI advantages, I talk about -- we talk about compatibility, a lot in our battery systems. This mentality of no users left behind. As we've stated before, 30 years of backwards and forwards compatibility for RYOBI ONE+. Our 40-volt system next year will be 15 years of backwards and forwards compatibility for our 40-volt system. This compatibility gives our users the confidence to continue to invest in our systems knowing that we will never obsolete their products.
The second RYOBI advantage that we have is a significant advantage when it comes to power and performance. Our next-generation brushless motors in association with our industry-leading lithium-ion batteries, combined with our advanced electronics platforms enable RYOBI to achieve power that no one else in the industry can. This additional power can then be cross-reference back into our verticals. So products like core products that previously could not be achieved by using traditional battery means can now be achieved. Rota tillers, core errorators are all possible now with our increased performance with our increased performance products. And the final -- the final pillar here is our artificial -- our investment in artificial learning -- excuse me, artificial intelligence and machine learning. In artificial intelligence and machine learning, they have incorporated themselves into every aspect of our business. From optimizing supply chains to accelerating advanced development projects and accelerating the way that we bring our products to market, artificial intelligence and machine learning are there in every aspect. The image that you see on the screen here is the next-generation 40-volt Whisper Series blower. This flower was brought to market because of artificial intelligence and machine learning and the ability to use AI to optimize the fan designs by reducing turbulence inside of the unit. We found out very quickly that when you can reduce air turbulence, there's multiple benefits to doing that. First and foremost, your product performs at a much higher level. Second, your fan runs much more efficiently, thus extending the run time of your product. And third, your product is significantly quieter. So this is really the trifecta, and it's the perfect example on why we would use artificial intelligence to bring our products to market faster.
So as we address our total addressable market, we look at $80 billion today. But when you add in the RYOBI growth strategies that we've just covered, adding new and existing users, expanding our geographies as well as adding new businesses and verticals. We can easily increase that total addressable market from $80 billion today to over $120 billion. RYOBI cordless has endless opportunities to grow. Our goal is very simple. Our goal is to partner with our end users in every aspect of their lives. We want to make sure that when one of our end users is in the home, in the yard or on the go. They're thinking about how RYOBI can make their lives better. When we do this, RYOBI has endless possibilities to grow. I thank you for your time.
I'd like to introduce Tim Albrecht. He's the Group President for MILWAUKEE Tool.
All right. Hey, I want to talk about people and culture first. And Steve did a great job setting the tone about what makes TTI different. MILWAUKEE is a great example of leveraging the best people in the industry. Over the last 5 years, MILWAUKEE Tool has hired over 9,500 people across the globe. That is an amazing amount of people that we've added to the industry. What's really cool, though, and just happened this summer at our corporate headquarters in MILWAUKEE, Wisconsin is we had over 20,000 students apply for a summer internship at our headquarters. And that includes some of the schools that Steve talked about, MIT, Carnegie Mellon, the best universities across the country. We have the opportunity at MILWAUKEE to select the best and brightest students across the country and across the globe to continue our growth.
At the same time, when you look at the top 150 senior leaders across MILWAUKEE Tool across the entire globe, the average tenure of our Vice President and higher positions at MILWAUKEE is over 16 years. Steve talked about the retention of our people. Steve talked about the training and development. We are clearly seeing that at MILWAUKEE across the world. And why is that important? You've got a very tenured leadership group that's helping drive the culture down into the organization and motivate and train that new crop of those 9,500 people that have joined the organization, a very powerful tool for MILWAUKEE. Now the question that I'd love to get that we get every time we sit is how is MILWAUKEE going to keep growing. How is it possible that year after year for the last 17 years that we continue to grow. Steve hit on these 3 pillars. The strategy is in place. I'm going to talk about how are we going to continue to grow and cultivate the relationship with our current verticals, our partners, the users. How are we going to grow the businesses that we've developed within MILWAUKEE Tool. When we look globally, how are we going to drive deeper into every region of the world that we have a sales team. We are well positioned right now, and we can get more business out of every single region of the world that we play in. And then finally, most excitingly, what's next? We get the question all the time. What are the next verticals that MILWAUKEE is going to go get into? And I've got a sneak peek for you. I can't tell you the product so the business is quite yet, but it all ties together. At the core of this is what Steve touched on in the beginning. And when the Chairman acquired MILWAUKEE Tool, before that, we were a very inward-looking company. We did not seek to understand we were not innovating. We were slowly dying until horse bought MILWAUKEE, and we became a new product machine. And at the core of that is what Steve and the executive team did back in 2007 and 2008, and said, we need to stop thinking about internal, and we need to focus on the user, the people that care about MILWAUKEE Tool. And for us, it was a point of reflection. The plumber, the mechanical user. the electrician, that's who really cared about MILWAUKEE. And in the beginning, we focused on that user. And we got away from being a corded power tool company, and we became a technology company. A company that was focused on developing solutions for our users to make them more productive and safer every day on the job site. Everyone in this room has heard the reports about how difficult it is to get labor in the construction trades.
Our mission is to make the existing labor pool for our partners more productive and safer on a day in and day out basis. That creates an immense amount of partnership and trust between our core verticals and MILWAUKEE tool. At the same time, Steve mentioned this, Years ago, we started integrating this saying that has become part of our culture, which is a one-team mentality. And what does that mean? Whether you're in marketing or product or quality or on our product service side of the business or customer experience. We are focused on this mission to serve our end user. And we do it as one team. We pull in the same direction at MILWAUKEE as a global team. And I will tell you that is a big differentiator from a lot of people in our industry. When you look at our core users, we focus on 10 verticals, and this is very clear. I'm not going to read them all to you guys. You guys can read off the screen behind me. But when you roll these up, it is $160 billion worth of total addressable market with these 10 users. To help explain this. Why is this so big? I want to share with you guys a very specific example. Everyone in this room has read about the volume of business that data centers are driving globally. The race for AI automation, which we talked about with some folks last night when you look at cloud computing, data centers are driving an immense amount of volume of business across the world. In fact, one of our closest partners on the electrical side just published a paper saying by the end of 2025 in the U.S. alone, data centers will be at $390 billion market. If you talk to our core users, they will all tell you that one of the biggest growth drivers they have right now is data centers. In fact, this same electrical partner that we talk to has estimated that by the year 2034, data centers will be a $1 trillion market in the United States alone. These are the largest companies in the world. Meta, Apple, Google, Microsoft, that are fueling this growth, which means billions of dollars of opportunity back to MILWAUKEE Tool. And why is that? Look at the verticals behind me and think about a few examples. The general contractor, that who is employed by Apple, by Google, by Meta. They are running these projects. We are focused on general contracting. Electrical vertical, they're doing the work inside of the data centers to make them operate. Our partners in power utility, helping get the energy to the facility to actually run it.
And then the energy side, it has to come from somewhere. All verticals within our focus. You all know that data centers run extremely hot. They create an immense amount of heat. We have a partnership strategically with the mechanical side of the business and HVAC that cools those data centers and allows them to operate. This $1 trillion opportunity in the United States alone accounts for half, 5 of the core verticals that we focus on are making that industry work. That's just one example. When you think about the businesses, that fuel this. We have to sell something, obviously, at the end of the day to make that $160 billion of addressable market. Steve mentioned this earlier, but long gone are the days where we were a MILWAUKEE Electric tool, a power tool company or a power tool and accessory company. Those days are gone. We are a technology company. focused on multiple different ways to grow. And we split our company up now into 17 unique businesses. And this is important for a couple of reasons. This $160 billion of TAM is driven by these 17 different businesses with unique and specialized teams focused on each one of them. We have subject matter experts in every one of these businesses. teams that are pushing the envelope every single day to innovate, to push the team, their other team members to invent products that don't even exist today. We have extremely functional teams within these groups that are driving innovation daily. The other thing, the other benefit of splitting our business up into multiple businesses is every time we get into a new business, we are creating a new set of competitors which means we are naturally increasing our total addressable market. It's one of the reasons we see endless opportunity in MILWAUKEE Tool to continue with this disciplined approach of focusing on the user and growing businesses that develop products that answer solutions to make them more productive and safer on a day-to-day basis.
I want to use one other product as an example, and hit on 2 verticals that I didn't mention in my data center example. When you look at this product, a 1-inch dehandle high-torque impact rent with one key. This M18 product was developed for the transportation maintenance vertical, a massive vertical. The user love this product. It was great for taking large tires off of equipment for working on heavy machinery, and it helped us really get entrenched early with that transportation maintenance user. We have a growing segment. One of the newest verticals that we focus on globally is mining. The mining vertical saw this solution and took that product and made it their own. What happened in that instance was we had took an existing business that was met for one vertical and now we've crossed over into another vertical, which unlocks opportunities for us to invent new products for mining. At the same time, from a system standpoint, we now have 18 products in a new vertical. They're buying our lighting, they're buying our fastening products. They're buying our pack out storage system. They're using our Bolt safety system, the stickiness of our systems across MILWAUKEE permeates with examples like this. Another powerful way in which the focus on the user helps grow our TAM every single year.
I want to shift gears a little bit and now talk about that middle column, the growing the global. We have over 1,600 job site solutions people in the field. These men and women that Steve had mentioned, are in every region of the world that we have a sales team that one team approach. We have a sales team, we have a job site solutions team. And I make that distinction because our job site solutions team is not technically your typical sales team. What they're doing is talking about the solutions with the user. Steve mentioned, they're on the job site with the men and women doing the job, showing them how to be safer, conducting safety seminars. But also, Steve, myself, Shane Moll, Scott, Bill Hughes, Darryl Hendricks, we're with the CEOs of these companies, along with our jobsite solutions team. That top-down bottom-up approach has built an immense amount of trust between the verticals that we serve and MILWAUKEE tool. They know that we are there to help them drive to what they care about, productivity and safety.
The other piece of global growth is leveraging partnerships with our distributors. And MILWAUKEE Tool is very selective about who we allow to sell our tools. Now clearly, anchored in North America, as Drew pointed out, Canada, United States, Mexico, we have an extremely strong partnership with -- the Home Depot. The Home Depot has helped MILWAUKEE grow in multiple different ways, and you can look in areas like the electrical aisle. You can look at the growth of pack out storage of our PPE. M12 cordless is absolutely growing like crazy at Home Depot, MAT, outdoor power, power tool accessories. Home Depot is a strategic partner in every one of those categories for us. We also have a distribution base across North America that's very strong on the industrial side. Hardware side, plumbing, electrical, even automotive now selling MILWAUKEE tools. When you look at areas like Asia, Europe, Australia, South America, the distribution base is much more industrial, like really similar to way the MILWAUKEE started in the U.S. about 100 years ago. That channel is still the predominant way that we're growing. Now no matter where we're at in the world, we operate with a simple philosophy. We need to be the brand that distribution counts on. And what does that mean? That means that, that job site solutions team back to our JSS team, is drawing the pull-through of orders. We need to create that demand with our distribution to continue to add value, and they do that by converting the users in the field. We also need to make sure that we are supporting our distributors with the strong product service team. And our product service team continues to evolve and get better and better to serve not only our distributors but our users in the field that rely on them. at the same time, creating an environment in which we are adding margin and adding value to our distribution base.
Last category I want to talk about is the future. Now I'm going to talk about AI just for a few minutes and how it applies to MILWAUKEE Tool. But I love this line. Shane Moll, Group President of our power tool industry talks about, and it is extremely relevant. When you think about every major innovation that has happened in the tool world in the last 20 years, it has come out of MILWAUKEE Tool. The partnerships that Steve talked about with TI, with STMicro, with Infineon, have played out in multiple different ways, from horse acquiring MILWAUKEE with the invention of lithium-ion for a power tool as the start to what the teams have done with brushless motor, high-powered brushless motor, to connected systems across our power tools, MILWAUKEE was at the forefront of every one of those technologies. Today, we see an opportunity to take AI to the next level, and we use it in 3 main ways. We use AI to unlock breakthrough technology in 3 main ways. And I'm going to focus on the categories on the top here. Corey Dickert sat down, and we went through some points on this, and he explained it really well for me. He runs our digital side of our business and explain that the first way that we're really differentiated ourselves is by looking at how do we get faster with new product development. And we do that by leveraging AI to do things like industrial design. How can we use our industrial designers and our design researchers to ideate within artificial intelligence to create a mockup of a tool and a job site to build empathy with what that user might be going through.
We have 6 R&D labs across Southeast Wisconsin that are dedicated to research and development and AI and ML. We have a world-class facility in the Menomonee Falls that we are working on machine learning and AI that you will see put out some of the most innovative tools in the world. And we do it at lightning speed because of leveraging AI. Secondly, we are able to create more productive tools. And you can see that in battery technology that MILWAUKEE continues to push the envelope on. You see it in motors. You see it in electronics. You see it in our software with the partners that Steve and I just mentioned. One key is a fantastic example of bringing all that together. Our one key platform leverages group sharing of a network effect, along with a unique machine learning algorithm to help our end users find a lost tool to control the output of that tool, creating an immense amount of productivity and savings long term for that user when they get into our One key system.
The last major way that we leverage AI is with safety. Back to what we've talked about, creating a safer job site. If you look at our FUEL Gen 4 drill driver, the M18 product with AUTOSTOP, this tool has been invented based on machine learning, leveraging AI so that if it binds up what a user is drilling instead of breaking someone's risk or twisting their risk, it will shut itself off as a safety feature. A major advantage to any contractor that cares about safety on a job site. We leverage the same technology in rotary hammers and grinders, even circular saws. When you look at our PPE platform, we are leveraging AI to make the safest head protection, for example, with helmets in our new type 2 full brim hard hat. We are leveraging AI to change the world when it comes to how our users operate on a daily basis.
So the new verticals. This is the last piece. What are the next verticals. This question comes up all the time. I love that you guys have the 10 verticals, what's next? You see a lot of cameras coming up, sneak peak. These are the verticals that we are focused on next. Some of them are in the test, learn and scale mode. Some of them are up next. We will be working on them. But think back to that example I gave you about transportation maintenance leading to mining. We are seeing the same thing bleed into these additional verticals. And we see a ton of opportunity because those products that are grade out that I can't quite disclose yet need to be invented to feed the same success model that we've had to serve this vertical group that is coming online right now. We have the plan. We have a strategy that is proven. We have the R&D. We've invested in our future. We have the partners globally to help sell through this product, but it is our people, and it is our culture. They will execute the plan to go from $160 billion in TAM to $200 billion in addressable market in the short period of time ahead of us.
Thank you.
Okay. Thank you, everybody. We're going to open it up for our Q&A from anybody.
2. Question Answer
I'm Jacqueline Du from Goldman Sachs. I have 2 major questions. The first one is on your top line growth trajectory. What I understand is you currently -- you are proactively managing some of the SKUs, especially producing China. And therefore, the growth rate might be moderating a little bit heading to second half, just want to clarify, is it more for MILWAUKEE or the same pace for MILWAUKEE and RYOBI? And my understanding is this is a short-term adjustment and next year. After this adjustment, it might be back to our more normal mid- to high single-digit growth. Just want to clarify, is that understanding correct or not? That's the first question.
Let me answer the first question and then we'll go on to number 2. First question regarding 2026 and beyond. We are extremely confident based on what you heard from Drew and from Tim and the teams overall that our path in 2026 and beyond regarding top line growth in MILWAUKEE double-digit and RYOBI single-digit growth, and the path to more and more profitability is setting that stage in 2026 and beyond.
In terms of today, we are sitting with a series of unknowns with a lot of lack of clarity. As you're well aware, there's been some changes in tariffs in the past couple of days, understanding what those tariff codes mean and what -- and how that relates to our brands is going to be important for us. And our teams are analyzing all those different data right now to figure out where we're going for the rest of the year. But be rest assured, then our focus is the same it's always been, is we're going to deliver the Pro and be the pro brand of choice throughout the globe with MILWAUKEE. We're going to be the brand of choice for the consumer, and we are going to outperform the other parts of the industry and those hundreds of competitors that we deal with every single day in the back half of '25.
I think Tim and Drew will explain the long-term TAM opportunity really well. So I totally understand and we are excited. The second question is actually accordingly on margin profile, how should we think about the second half. Just curious, what are the tariff rate you assumed for the different regions, Vietnam, China, Mexico and what are your pricing strategies accordingly? And should the situation deviate from your assumption? What are the other cop measures?
The ability for us to have clarity is absolutely essential. As you're well aware, as everyone's well aware right now, -- the clarity changes every single week. We just had some new information come out regarding, for instance, Vietnam tariffs and potential other parts of the world. Our teams throughout the U.S. are not only analyzing but putting those scenarios together regarding what that is going to mean. And then our operations teams are going forward and saying, how do we react to that? What path with the agility that we have are we going to take? So we're in the mode of the multiple scenarios right now and waiting for the detail behind whatever those tariffs codes are to understand more fully and then putting those plans together. So we don't have a concrete perspective at this moment. just a perspective that we'll continue to drive and outperform the rest of the industry day in, day out like we have and set ourselves up for a robust 2026.
Xiao Feng from CLSA. Just a quick question on unit side. seems like with Europe. So could you share more color on that? What are the drivers behind it? Are we -- what are the things we're doing right? And what are the improvements we are targeting for the next few years regarding our European business?
Tim, you want to talk about Europe and MILWAUKEE?
Yes, Steve and I and Shane were fortunate enough to go to Europe a few weeks ago. some multiple different areas and it ties back to really the segments of work that I was talking about. We've got a team out there that's focused extremely focused on things like power utility, energy, that's clearly driving the area of opportunities in mining in certain areas. So the team in Europe has done a fantastic job, infrastructure everywhere we went, the infrastructure across Europe is driving a lot of opportunity data centers, the story I told that related to the U.S., the same can be said across Europe. So the team there is set up very similar to the team in the U.S., job site solutions team, accompanying the conversion in the field, the sales team working with our partner distributors to close that loop. So there's a lot to be proud of. The team in Europe has done an amazing job. Alex Duarte and his team continue to convert users similar to what we have done in the U.S., they've taken that approach and taking it to a next level and adopted it for how it works best for them in Europe, but it's those trades dimension that are really driving for them.
Eric from Citi. Congratulations again for the record high result. May I just have one question regarding your EBIT margin target 10%. I think it's the first time to stay this target over the result announcement because in the old days, under Joe leadership always weary guide this 10% EBIT margin. But now this time is stay in the annual report. So may I know how keen you guys to deliver this EBIT margin expansion like you are going to give us the guidance. So EBIT margin expansion, say, 30, 50 basis points rather than just gross margin expansion every year. How can you are or any change of your KPI to take to -- for the management team to take into the EBIT margin expansion. So how can you -- and then how much is the upside? Because even though you delivered 10% EBIT margin, I know it's difficult, but compared to SWK tools, they're talking about low teens EBIT margin, say, great start the hand 2 guys talking about mid-teen to high-teen EBIT margin, even higher at this level. So my point is, how much upside, say, for this EBIT margin target in the coming 5 years? Yes.
Let me answer it this way, and that is that, number one, we have one team throughout all the senior leadership at TTI that is focused on delivering as a core objective to begin 10% EBIT. No question about that. We all have that in sight. The detail behind the financial planning to be able to get there, is part of our strategy, part of our review process, part of our metrics to be able to deliver that. At the same time, we're a growth company, and we know we have to grow as well as continue to drive EBIT margin improvement over time. So our objective is clear: deliver 10% first. And when we get there, then set that next target for future years going forward. Our teams are confident that over time, this will occur, and we have a robust approach to ensure that we are moving in that direction.
This is Helen from HSBC. And I have 2 things that I want to discuss with the gentlemen. Number one, in the near term, I understand that we are going to slow down a little bit in the second half due to the tariff and also the capacity relocation. Can we have a rough idea what is going to be the impact for our capital expenditure in the second half? That's my first question. And the second question is, well, TTI has demonstrated very strong growth in the past 2 decades, mainly because our dedication, the people and the culture and also since we have widen the penetration rate of the power tools, I think. What is going to be our growth rate in the next decade? What kind of estimate it is going to be? Is it still MILWAUKEE leading royalty leading the others? And I mean, we have been hearing about all the different strategies, either expanding geographically or we are going to do more diversification of our SKUs. What is going to be the key alpha here? Can we share a little bit more color?
Thank you, I'll take the first one, which is the more easier one. So yes, when it comes to CapEx, I think this year's full year's CapEx will be very comparable to that of last year. And the CapEx spend will be more on improving the productivity, qualities and the like and not necessarily on capacity.
So you heard from Tim and Drew and realistically the rest of the senior teams that we have a TAM today that is that total addressable market for the Pro side, which is significant and a TAM, that total addressable market for the consumer side. We view both of those as opportunity to continue to expand. So to answer your question, are we confident? Yes. More businesses, more geography, the potential TAMs with more verticals across the board. Our confidence level in '26 and beyond for double-digit MILWAUKEE growth and single-digit RYOBI growth is there. And we have the track record to show that we have done it by owning the user on the pro side and owning the consumer on the DIY side.
On the -- speaking from MILWAUKEE, one of the reasons we are so bullish when you talk to our partners in each one of the verticals, their backlog of work, meaning how much work do they have lined up in some cases is in the factor of years. years' worth of work that they have to get accomplished. That's why we are so bullish on the MILWAUKEE side of the business because we see how busy those 10 core verticals are with work right in front of us. And although this year, we're going to get through it, we fully expect to get back to double-digit growth on the MILWAUKEE side because of the strength of the positioning of our partners in the field.
Okay. Thanks so much for flying all the way from the U.S. making efforts. Stephan, you had showcased, I think the strong interest in taking care of the shareholders in Hong Kong, really appreciate that. And also the holding, particularly flying into Hong Kong during the black rain season. you're flying in yesterday, all right? So I think the question I have is a little bit more color with regard to how MILWAUKEE, RYOBI will be growing, particularly going to the next few years beyond 2026. I saw the guidance for 2026 being reiterated. But I'm more curious because we are at a juncture where I think going into the next few years under Trump 2.0, I believe there will be a lot of investment projects, which are waiting to be unleash, particularly given I think the anticipation of lower interest rates. The high interest rates was a high inflation rate has definitely impacted our growth rates over the past few years. But we have been really amazing in terms of delivering 10% to 20% type of growth for inworking, how will that reactivate? Particularly listen to what you're presenting today. You are telling us the TAM for these 2 product categories going to be a lot bigger compared to what we've been told over the past few years.
Yes. Let's start with the TAM. And the understanding, as you heard from Drew and Tim, that we're not -- we don't have one business under MILWAUKEE. We have a series of different businesses that provide this unbelievable TAM with the verticals that we are in today. Same on the RYOBI side. That's why we are so confident about the opportunity because our ability to be able to attack each one of those verticals, there's a lot of growth opportunity, not only throughout the world from geographical expansion, but in the current markets that we are in. And that gives us that confidence and the track record regarding where we were in the past and where we're going forward. You combine that with the amount of construction on the MILWAUKEE side that we see coming throughout the world. You talk about European expansion in infrastructure and defense and multiple other areas. You talk about the continued expansion in the U.S., Latin America, Australia, the mining expansion throughout the globe. And then you think about the consumer side and the numbers that we are delivering by adding businesses and our backward and forward compatibility of the platform, while interest rates are extremely high, which means on the consumer side, when a consumer buys a new home, they need to buy new garden equipment. They need to buy a new mower. They need to buy new tools for their house. We are delivering the kind of results without even the housing market on the consumer side happening because we have such an entrenched ecosystem on our battery platforms for both. So we are extremely bullish in '26 and beyond for both the MILWAUKEE brand as well as the RYOBI brand.
Can I ask the second question? Given we have Tim and Drew on the stage. I would like to take the opportunity to ask what is [indiscernible] the difference between RYOBI Pro versus some of the MILWAUKEE products? I didn't increasingly, maybe there is some over that.
The RYOBI Pro that couldn't hear. The difference -- you mean RYOBI HP and MILWAUKEE?
Well, so I don't know whether my question is appropriate because I'm seeing from what you're presenting, RYOBI is definitely expanding the product category. Some of the key focus is more regarding, I think, bigger sized professional use like we label as RYOBI Pro. I just wonder whether there's any over that with the existing MILWAUKEE products.
It's -- so the way I understand the question is what is the difference between the RYOBI Pro products versus MILWAUKEE products. And I think what Tim and I have laid out over the course of our presentations is that understanding of really the end user application. So although it's very easy to classify both types of products within the same category, there's really truly differences between the end users and the way that they need those products and they use them over time. So for RYOBI Pro, they may have a very different application need than a MILWAUKEE than a walk user would have. And we take those mentalities into our development processes. And it could be anything from the durability of the product to the longevity of the product. It could be the power of the product, the ergonomics of the product. As we get to know our users better and better, we're able to custom design those solutions to really tailor fit the end user needs. So I believe that the RYOBI Pro is a very different customer than the MILWAUKEE Pro is. And RYOBI we often refer to them as value pros. They have a different cost tolerance than, for instance, the MILWAUKEE Pro would have. So it's -- although it's very simple to classify them in the same bucket, they are really 2 very different users.
Yes. I think Drew and Bobby on the RYOBI side have done a great job working with as part of TTI, we're one team. But the group up in MILWAUKEE that works on product, that's all we do is Pro. That's 100% of our focus is the Pro end user. So when you look at the MILWAUKEE product, the specs, the expectations, the performance the longevity of a product is tailored to that professional that makes their living with that tool every single day. And the demands of that product are typically much more aggressive. Good question.
Terence from Macquarie. So I got two questions. First is the ongoing supply chain relocation. Is it still a function on how the overall landed cost will be by the end of the year? Obviously, your peers have talked about getting out of China sourcing by the end of next year, which is a bit probably too late. So I just want to get a bit of color on how do you see the production sourcing towards the end of January 5. And the second question is on the financing costs, whether we see more opportunity to deleverage by the end of the year?
Frank, do you want to hit that first?
The further downside for the finance costs by deleveraging by the end of the year. I would say there's a good chance that given that we have $1.6 billion in cash by June 30, and we are in a net cash position right now. But having said that, we still need the banks to help us to do the trade transactions. So what we can do is to -- bad news to our bankers is try to drive the spread further lower to help to reduce the net finance cost. It doesn't mean that we will not be having any interest cost by end of the year, but definitely, we are looking forward to further reducing it.
Globalization, a global manufacturing in our strategy, as we talked about from '15 to today, our strategy has been real clear. Give us the flexibility and the agility to deliver products throughout the globe. As part of that, our strategy has been best cost. So we will continue to move our production and adapt our production and our manufacturing strategy regarding where that best cost is for the specific markets that we are in at any given point in time.
Your question about China, we have a great manufacturing team in China. We're not leaving the MILWAUKEE production in China for the rest of the world. We are going to and in the process of moving for the U.S. that production to multiple other locations throughout the globe. And that will be continuing through the end of the year.
Actually, if we could just take one more from John Choi and then we'll wrap it up.
John from Daiwa here. I got to -- I noticed that this time your rest of the world was a little bit underperforming the other regions, particularly U.S. and Europe. Is there any specific reason behind that? And to follow up, I think, Steve, you mentioned for the -- probably for the first time in recent years that you guys will be kind of going into new emerging markets like Vietnam, Latin America. Is there any reason behind the thought of change there? And also, what will be your strategy when you go into these newer countries that are relatively underdeveloped?
Our growth in rest of the world, if you look at Latin America, if you look at Asia, that has been extremely strong. the ANZ market and the outdoor business because of seasonality in the front half, and some of those same issues on the MILWAUKEE side and ANZ has been a more challenging year versus normal years, where that market has always been double-digit growth. But the new markets we have entered, like Asia like different parts of the European sector. And clearly, in Latin America are outperforming even our overall growth at this point in time.
In terms of new markets and the emerging markets, we've always had an approach that said we are not going to go into new markets until we are ready. And then we are going to take a test and replicate approach. So for Latin America, we made a decision to go into certain markets, try those countries first, adapt the approach to those countries, then replicate that approach as we go from country to country to country. We are seeing extreme success there and are bullish on that opportunity. Same piece that David Butts has done in the Asian market, where we've expanded into those markets, and now we're ready to go after one of the largest markets in the globe, which is Japan, which we have not participated in at all. We're not trying to go after the whole country. We're not trying to go after every user segment. We're starting with a select group of users building that foundation out and then scaling from there. So our approach is never a big bang until we are 100% confident. It is test and replicate, refine and then go in a big way, and we believe that approach is the most prudent approach for top line and bottom line success for the business.
Do you mind if I elaborate a bit? Just -- the -- I think when you look at Latin America, one of the big groups for us to grow down there is mining and power utility, 2 trades that really care about productivity and safety. So that is a reason for us to take our existing portfolio and sell there versus other places. And it's been a very successful plan.
Okay. Thank you for all the support. Let me turn it over to Horst for some final words.
All I can say, we are very confident that we will manage to second half and and beyond. Apart from the invested in AI what we don't know, we invested to the last, not because of the tariffs in the last few months. We invested over the last 5 years, over 5 million, 6 million in manufacturing facilities. We are very positioned with many in Europe manufacturing. We have manufacturing in the U.S., 3 or 4 factories. We have manufacturing in Mexico. We have manufacturing in Vietnam, and we have manufactured in China. And for each of the location, we have markets where we can sell. So I'm very confident. And I think our team has done a great job to now. And none of our competitors has numbers like we have. And all I can say, please be assured you not disappoint you. Thank you for attending.
Thank you.
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Techtronic Industries — Q2 2025 Earnings Call
📊 Quartal auf einen Blick
- Umsatz: USD 7,83 Mrd (+7,5% in Lokalwährungen / +7,1% reported) für H1 2025.
- Bruttomarge: USD 3,16 Mrd; Marge 40,3% (+34 Basispunkte), Bruttogewinn +8%.
- EBIT: USD 709 Mio (+13,3%); EBIT-Marge 9,1% (+49 bps). (EBIT = Ergebnis vor Zinsen und Steuern)
- Nettoergebnis & EPS: Nettogewinn USD 628 Mio (+14,2%); Ergebnis je Aktie USD 0,34; Zwischen-Dividende HKD 1,25 (+15,7%).
- Cashflow & Bilanz: Free Cash Flow H1 USD 468 Mio; Bilanz stark, Eigenkapital USD 6,7 Mrd; Net-Cash-Position H1, Schulden reduziert.
🎯 Was das Management sagt
- People & Kultur: Personalentwicklung und lange Führungsteams als Kernvorteil; Rekrutierung (u. a. zahlreiche Praktikanten) soll Tempo und Innovationsfähigkeit sichern.
- Produkt & Plattform: Fokus auf disruptive Produktentwicklung, rückwärts-/vorwärtskompatible Akku-Plattformen (MILWAUKEE, RYOBI) und verstärkte Nutzung von AI/ML für Design, Leistung und Safety.
- Margin-Disziplin: Ziel ist eine nachhaltige EBIT-Marge ≥10%; Profitabilität wird über Mix, Effizienz und SKU‑Rationalisierung angestrebt.
🔭 Ausblick & Guidance
- Kurze Frist: Management erwartet Unsicherheit in H2 durch neue Zoll-/Tarifregeln; arbeitet mehrere Szenarien aus, konkrete Annahmen noch offen.
- Mittelfristig: Bestätigung: MILWAUKEE soll 2026+ im zweistelligen, RYOBI im einstelligen Bereich wachsen; Ziel, EBIT dauerhaft über 10% zu bringen.
- Cash & Invest: Weiterhin positives Free Cash Flow für das Gesamtjahr erwartet; Net-Cash‑Position zum Jahresende angepeilt; CapEx FY vergleichbar zu Vorjahr, fokusiert auf Produktivität statt Kapazität.
❓ Fragen der Analysten
- Tarife & Margen: Häufige Nachfragen zu Zollcodes und Margeneinfluss; Management nennt laufende Szenario‑Analysen, gibt aber noch keine festen Annahmen oder konkrete Preispläne.
- Produktionsverlagerung: Frage nach China‑Exits/Verlagerung beantwortet: Produktion für US-Markt wird verteilt (Mexiko, Vietnam, USA, Europa), Prozess läuft bis Jahresende.
- Wachstum & KPI: Analysten fordern Roadmap zur 10%‑EBIT‑Marke und Langfristwachstum; Management bestätigt Ziel und selbstsicheres Wachstum, bleibt jedoch vage zu Timing und konkreten Maßnahmen.
⚡ Bottom Line
- Fazit: Starkes H1 2025 mit Umsatz-, Margen- und Cashflow‑Zuwächsen sowie Bilanzstärkung; Management zeigt klares strategisches Bild (Plattformen, AI, TAM‑Expansion) und verfolgt 10%+ EBIT. Kurzfristiges Risiko: Zoll/Verlagerungen können H2-Ergebnis und Margen belasten; mittelfristig bleibt Wachstumserwartung intakt.
Finanzdaten von Techtronic Industries
Umsatz
Der Umsatz stellt die Summe aller Einnahmen eines Unternehmens z. B. für dessen Produkte oder Dienstleistungen dar.
Umsatz (TTM) einfach erklärtDirekte Kosten
Direkte Kosten sind die Kosten, die direkt im Zusammenhang mit der Herstellung des Produkts oder der Dienstleistung entstehen.
Bruttoertrag
Der Bruttoertrag gibt an, wie viel vom Umsatz nach Abzug der direkten Herstellkosten im Unternehmen verbleibt. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der Bruttomarge (engl. Gross Margin).
Brutto Marge einfach erklärtVertriebs- und Verwaltungskosten
Die Vertriebs- & Verwaltungskosten (engl. Selling, General & Administrative expenses, kurz SG&A) beinhalten alle Aufwände für Marketing und den Verkauf sowie die allgemeine Verwaltung des Unternehmens.
Forschungs- und Entwicklungskosten
Die Forschungs- und Entwicklungskosten (engl. research & development costs, kurz R&D) geben Auskunft darüber, wie viel das Unternehmen in die Forschung und die Entwicklung seiner Produkte investiert. Vor allem prozentual vom Umsatz und im Vergleich zu direkten Wettbewerbern sind die Kosten interessant.
EBITDA
Das EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) ist der Gewinn des Unternehmens vor Zinsen, Steuern und Abschreibungen. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der EBITDA-Marge.
Abschreibungen
Abschreibungen stellen Wertminderungen von Vermögensgegenständen des Unternehmens dar (z.B. durch Abnutzung von Maschinen).
EBIT (Operatives Ergebnis)
Das EBIT (engl. Earnings Before Interest and Taxes) ist der Gewinn des Unternehmens vor Zinsen und Steuern, das auch als operatives Ergebnis bezeichnet wird. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von
der EBIT-Marge.
Nettogewinn
Der Nettogewinn stellt den Gewinn oder Verlust nach Abzug aller Kosten dar.
Nettogewinn einfach erklärtaktien.guide Premium
| Dez '25 |
+/-
%
|
||
| Umsatz | 119.678 119.678 |
4 %
4 %
100 %
|
|
| - Direkte Kosten | 70.332 70.332 |
3 %
3 %
59 %
|
|
| Bruttoertrag | 49.347 49.347 |
7 %
7 %
41 %
|
|
| - Vertriebs- und Verwaltungskosten | 33.018 33.018 |
5 %
5 %
28 %
|
|
| - Forschungs- und Entwicklungskosten | 5.937 5.937 |
17 %
17 %
5 %
|
|
| EBITDA | 17.297 17.297 |
8 %
8 %
14 %
|
|
| - Abschreibungen | 6.819 6.819 |
12 %
12 %
6 %
|
|
| EBIT (Operatives Ergebnis) EBIT | 10.479 10.479 |
5 %
5 %
9 %
|
|
| Nettogewinn | 9.398 9.398 |
7 %
7 %
8 %
|
|
Angaben in Millionen HKD.
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Firmenprofil
Techtronic Industries Co., Ltd. ist eine Investment-Holdinggesellschaft, die sich mit der Herstellung und dem Handel von elektrischen und elektronischen Produkten beschäftigt. Sie ist in den Segmenten Power Equipment sowie Bodenpflege und Geräte tätig. Das Segment Power Equipment umfasst Elektrowerkzeuge, Elektrowerkzeug-Zubehör, Outdoor-Produkte und Outdoor-Produktzubehör für Verbraucher, Handel, professionelle und industrielle Anwender, die unter den Marken Milwaukee, AEG, Ryobi, Empire, Imperial Blades, Stiletto, Hart und Homelite erhältlich sind. Das Segment Bodenpflege und Geräte umfasst Bodenpflegeprodukte und Bodenpflegezubehör unter den Marken Hoover, Dirt Devil, Vax und Oreck sowie OEM-Kunden. Das Unternehmen wurde 1985 von Chi Ping Chung und Horst Julius Pudwill gegründet und hat seinen Hauptsitz in Hongkong.
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| Hauptsitz | Hongkong |
| CEO | Mr. Richman |
| Mitarbeiter | 48.318 |
| Gegründet | 1985 |
| Webseite | www.ttigroup.com |


