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Kennzahlen
📘 Marktkapitalisierung
📈 Was ist das?
Die Marktkapitalisierung zeigt, wie viel ein Unternehmen laut Börse aktuell wert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft Unternehmen in Größenklassen (Large, Mid, Small Cap) einzuordnen und gibt Hinweise auf Marktmacht und Stabilität.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Große Unternehmen gelten als stabiler, zahlen oft Dividenden, wachsen aber langsamer.
- Kleine Firmen können stärker wachsen, sind aber schwankungsanfälliger.
- Die Marktkapitalisierung ist ein guter Indikator für Unternehmensgröße, aber kein Maß für Unter- oder Überbewertung.
📘 Enterprise Value (Unternehmenswert)
📈 Was ist das?
Der Enterprise Value (EV) zeigt, was ein Unternehmen tatsächlich kostet, wenn man es komplett übernehmen würde – inklusive Schulden und abzüglich Cash.
🧮 Wie wird es berechnet?
(= Marktkapitalisierung + Nettoverschuldung)
🏛️ Wofür ist es wichtig?
Der EV ist eine realistischere Bewertungsbasis als die Marktkapitalisierung, da er die Kapitalstruktur berücksichtigt. Er ist Grundlage für Kennzahlen wie EV/FCF oder EV/Sales.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Der Enterprise Value zeigt, was ein Unternehmen tatsächlich wert ist – unabhängig davon, wie es finanziert ist.
- Er ist besonders wichtig für professionelle Investoren, da er eine objektivere Grundlage für Bewertungsvergleiche bietet als die Marktkapitalisierung allein.
- Ein Unternehmen mit hoher Verschuldung erscheint im EV teurer, eines mit viel Cash günstiger – auch wenn sie an der Börse gleich viel wert sind.
📘 Nettoverschuldung
📈 Was ist das?
Die Nettoverschuldung zeigt, wie viele Schulden nach Abzug des verfügbaren Cashs tatsächlich verbleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie zeigt, wie stark ein Unternehmen von Fremdkapital abhängig ist – und wie gut es in der Lage ist, seine Schulden kurzfristig zu bedienen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige oder negative Nettoverschuldung bedeutet hohe finanzielle Stabilität.
- Unternehmen mit viel Cash und geringer Verschuldung sind besser gerüstet für Krisen.
- Eine hohe Nettoverschuldung erhöht das Risiko – besonders bei steigenden Zinsen oder konjunkturellen Schwächen.
📘 Cash
📈 Was ist das?
Der Cashbestand zeigt, wie viele liquide Mittel einem Unternehmen sofort zur Verfügung stehen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Er gibt Auskunft über die finanzielle Flexibilität: Ein hoher Cashbestand ermöglicht Investitionen, Rückkäufe oder Krisenresistenz.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Cashbestand zeigt finanzielle Stärke und Handlungsspielraum.
- Cash kann für Investitionen, Schuldentilgung oder Aktienrückkäufe genutzt werden.
- Allerdings: Zu viel ungenutztes Kapital kann auch auf mangelnde Investitionsideen hinweisen.
📘 Anzahl ausstehender Aktien
📈 Was ist das?
Die Anzahl ausstehender Aktien gibt an, wie viele Aktien eines Unternehmens aktuell im Umlauf sind und von Investoren gehalten werden.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die Grundlage für viele Kennzahlen wie Gewinn je Aktie (EPS), Marktkapitalisierung oder KGV.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Je weniger Aktien im Umlauf sind, desto höher fällt z. B. der Gewinn je Aktie aus – wichtig für Bewertung und Dividendenrendite.
- Aktienrückkäufe verringern die Anzahl ausstehender Aktien – und steigern den Wert je Aktie.
- Kapitalerhöhungen haben den gegenteiligen Effekt: mehr Aktien → Verwässerung der bestehenden Anteile.
📘 Kurs-Gewinn-Verhältnis (KGV)
📈 Was ist das?
Das KGV zeigt, wie oft der Gewinn pro Aktie im aktuellen Aktienkurs enthalten ist – also wie „teuer“ eine Aktie im Verhältnis zum Gewinn ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KGV gehört zu den bekanntesten Bewertungskennzahlen. Es hilft Anlegern einzuschätzen, ob eine Aktie im Vergleich zu ihrem Gewinn eher günstig oder teuer erscheint.
🧮 Berechnung
📊 KGV (TTM) = bezogen auf den Gewinn der letzten 12 Monate (Trailing Twelve Months):🎯 Was bedeutet das für Anleger?
- Ein niedriges KGV kann auf eine günstige Bewertung hindeuten – oder auf Probleme im Geschäftsmodell.
- Ein hohes KGV kann Wachstumserwartungen widerspiegeln – oder eine überbewertete Aktie.
📘 Kurs-Umsatz-Verhältnis (KUV)
📈 Was ist das?
Das KUV zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen – unabhängig vom Gewinn.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KUV ist besonders bei wachstumsstarken oder noch nicht profitablen Unternehmen hilfreich. Es zeigt, wie hoch der Umsatz an der Börse bewertet wird.
🧮 Berechnung
Marktkapitalisierung = 129,34 Mrd. $ | Umsatz (TTM) = 42,83 Mrd. $
Marktkapitalisierung = 129,34 Mrd. $ | Umsatz erwartet = 46,57 Mrd. $
🎯 Was bedeutet das für Anleger?
- Ein niedriges KUV kann auf Unterbewertung hindeuten – oder auf schwache Margen.
- Ein hohes KUV kann hohe Erwartungen widerspiegeln – oder übermäßigen Optimismus.
- Besonders sinnvoll bei Wachstumsunternehmen, bei denen der Gewinn oder Free Cashflow (noch) keine Aussagekraft hat.
📘 Unternehmenswert zu Umsatz (EV/Sales)
📈 Was ist das?
EV/Sales zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen, wenn man auch Schulden und Cash berücksichtigt – es ist eine kapitalstrukturbereinigte Version des KUV.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl eignet sich besonders für den Vergleich von Unternehmen mit unterschiedlicher Verschuldung – sie zeigt, wie teuer ein Unternehmen tatsächlich im Verhältnis zum Umsatz ist.
🧮 Berechnung
Enterprise Value = 134,22 Mrd. $ | Umsatz (TTM) = 42,83 Mrd. $
Enterprise Value = 134,22 Mrd. $ | Umsatz erwartet = 46,57 Mrd. $
🎯 Was bedeutet das für Anleger?
- EV/Sales ist neutral gegenüber der Kapitalstruktur und eignet sich gut für Unternehmensvergleiche.
- Ein niedriges Verhältnis kann auf eine günstig bewertete Aktie hindeuten – ein hohes Verhältnis auf hohe Erwartungen oder Überbewertung.
- Besonders nützlich bei wachstumsstarken, noch nicht profitablen Firmen.
📘 Unternehmenswert zu Free Cashflow (EV/FCF)
📈 Was ist das?
EV/FCF zeigt, wie viele Jahre es dauern würde, bis ein Unternehmen seinen Unternehmenswert durch freien Cashflow „zurückverdient”.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Unternehmen auf Basis ihrer tatsächlichen Cash-Erträge zu bewerten – unabhängig von Bilanzierungsregeln oder buchhalterischem Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriges EV/FCF deutet auf eine günstige Bewertung bei starker Cashgenerierung hin.
- Ein hohes EV/FCF kann entweder auf Optimismus oder auf temporär schwachen Cashflow hindeuten.
- Besonders hilfreich bei reifen, profitablen Unternehmen mit stabilen Cashflows.
📘 Kurs-Buchwert-Verhältnis (KBV)
📈 Was ist das?
Das KBV zeigt, wie hoch der Marktwert eines Unternehmens im Verhältnis zu seinem bilanziellen Eigenkapital ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KBV ist besonders bei Substanzwerten (z. B. Banken, Industrie) relevant. Es hilft Anlegern zu erkennen, ob ein Unternehmen unter oder über seinem buchhalterischen Vermögen bewertet ist.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein KBV unter 1 kann auf Unterbewertung oder schwache Rentabilität hindeuten.
- Ein KBV über 1 zeigt, dass der Markt dem Unternehmen Mehrwert über den Buchwert hinaus zuschreibt (z. B. Marken, Patente, Wachstum).
- Das KBV eignet sich besonders gut für Unternehmen mit stabilen, materiellen Vermögenswerten.
📘 Dividende je Aktie
📈 Was ist das?
Die Dividende je Aktie zeigt, wie viel Geld ein Unternehmen pro Aktie an seine Aktionäre ausschüttet – typischerweise jährlich oder quartalsweise.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die absolute Größe der Auszahlung je Aktie – wichtig für alle, die regelmäßige Erträge suchen oder Dividendenstrategien verfolgen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile oder wachsende Dividende je Aktie ist oft ein Zeichen für ein solides Geschäftsmodell.
- Die Dividende je Aktie allein sagt aber nichts über die Rendite – dafür ist auch der Aktienkurs relevant (→ Dividendenrendite).
- Langfristig steigende Dividenden sind oft ein sehr gutes Merkmal (z. B. Dividenden-Aristokraten).
📘 Dividendenrendite
📈 Was ist das?
Die Dividendenrendite zeigt, wie hoch die Dividende eines Unternehmens im Verhältnis zum Aktienkurs ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft dabei, Dividendenaktien vergleichbar zu machen – unabhängig vom absoluten Auszahlungsbetrag.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile Dividendenrendite kann auf verlässliche Ausschüttungen hinweisen.
- Ein Vergleich der 1J- und 5J-Rendite hilft zu erkennen, ob das Dividendenwachstum mit dem Kurswachstum Schritt hält.
- Eine niedrige Rendite ist nicht zwingend negativ – sie kann auf starkes Kurswachstum hindeuten.
📘 Dividendenwachstum
📈 Was ist das?
Das Dividendenwachstum zeigt, wie stark ein Unternehmen seine Dividende je Aktie über die Zeit gesteigert hat.
🧮 Wie wird es berechnet?
5J: durchschnittliche jährliche Wachstumsrate (CAGR)
🏛️ Wofür ist es wichtig?
Stetig steigende Dividenden gelten als Zeichen für finanzielle Stärke und Aktionärsorientierung – besonders interessant für langfristige Investoren.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein stabiles Dividendenwachstum ist ein Zeichen nachhaltiger Ertragskraft.
- Ein hohes Dividendenwachstum kann ein erheblicher Hebel deiner Rendite sein:
- Wenn ein Unternehmen z. B. 1 € Dividende zahlt und diese über 5 Jahre jährlich um 15 % erhöht, bekommst du im 5. Jahr bereits 2 € je Aktie – doppelt so viel wie zu Beginn!
📘 Ausschüttungsquote (Payout)
📈 Was ist das?
Die Ausschüttungsquote zeigt, wie viel Prozent des Unternehmensgewinns (pro Aktie) als Dividende an die Aktionäre ausgeschüttet wird.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Quote hilft einzuschätzen, ob eine Dividende auf Dauer tragfähig ist – besonders im Verhältnis zum erzielten Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige Ausschüttungsquote bedeutet: Das Unternehmen behält einen größeren Teil des Gewinns für Investitionen – typisch für Wachstumsunternehmen.
- Eine moderate Quote (z. B. 25–50 %) steht oft für ein gesundes Gleichgewicht zwischen Ausschüttung und Zukunftsinvestitionen.
- Hohe Ausschüttungsquoten können attraktiv wirken, sind aber riskanter, wenn die Gewinne schwanken oder sinken.
📘 Dividendensteigerungen in Folge (Erhöhungen)
📈 Was ist das?
Diese Kennzahl zeigt, wie viele Jahre in Folge ein Unternehmen seine Dividende pro Aktie erhöht hat – ohne Kürzung oder Aussetzung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Ein langer Track Record kontinuierlicher Erhöhungen spricht für Verlässlichkeit, solide Finanzen und aktionärsfreundliche Unternehmenspolitik.
🎯 Was bedeutet das für Anleger?
- Ein langer Zeitraum mit Dividendensteigerungen stärkt das Vertrauen – besonders in Krisenzeiten.
- Solche Unternehmen gelten als verlässlich und planbar für Einkommensinvestoren.
- Je länger die Serie, desto stärker das Commitment gegenüber den Aktionären.
📘 Umsatz
📈 Was ist das?
Der Umsatz zeigt, wie viel ein Unternehmen insgesamt mit seinen Produkten und Dienstleistungen verdient – also den Bruttoerlös vor Abzug von Kosten.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Umsatz ist eine der zentralen Kennzahlen zur Einschätzung der Unternehmensgröße, Marktstellung und Wachstumskraft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein wachsender Umsatz zeigt eine steigende Nachfrage und kann ein guter Frühindikator für Gewinnsteigerungen sein.
- Vergleiche von aktuellem und erwartetem Umsatz geben Hinweise auf das Marktumfeld und Analystenerwartungen.
- Wichtig: Starker Umsatz allein genügt nicht – auch Margen und Profitabilität zählen.
📘 EBITDA
📈 Was ist das?
EBITDA steht für „Earnings Before Interest, Taxes, Depreciation and Amortization“ – also Gewinn vor Zinsen, Steuern und Abschreibungen. Es zeigt das operative Ergebnis eines Unternehmens, bereinigt um bilanztechnische und finanzierungsbedingte Effekte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBITDA ist eine verbreitete Kennzahl zur Beurteilung der operativen Leistungsfähigkeit – insbesondere bei kapitalintensiven Unternehmen oder im internationalen Vergleich.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes oder wachsendes EBITDA spricht für starke operative Erträge – unabhängig von Bilanzierung oder Steuerlast.
- EBITDA ist besonders nützlich, um Unternehmen branchenübergreifend zu vergleichen.
- Wichtig: EBITDA ist keine offizielle Gewinnkennzahl – Abschreibungen und Finanzierungskosten werden ausgeklammert.
📘 EBIT
📈 Was ist das?
EBIT steht für „Earnings Before Interest and Taxes“ – also Gewinn vor Zinsen und Steuern. Es zeigt das operative Ergebnis eines Unternehmens nach Abschreibungen, aber vor Finanzierungs- und Steueraufwand.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBIT ist eine zentrale Kennzahl zur Beurteilung der Profitabilität aus dem Kerngeschäft – unabhängig von Kapitalstruktur oder Steuersystem.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes EBIT deutet auf ein profitables Kerngeschäft hin – vor Zinslasten oder steuerlichen Effekten.
- Es erlaubt objektivere Vergleiche zwischen Unternehmen mit unterschiedlicher Finanzierung.
- Im Vergleich mit EBITDA zeigt EBIT bereits den Einfluss von Abschreibungen auf das operative Ergebnis.
📘 Nettogewinn
📈 Was ist das?
Der Nettogewinn ist der verbleibende Jahresüberschuss (oder -fehlbetrag) eines Unternehmens – nach Abzug aller Kosten, Steuern, Zinsen und Abschreibungen
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Nettogewinn ist die zentrale Erfolgskennzahl – er zeigt, wie profitabel ein Unternehmen nach allen Kosten tatsächlich arbeitet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein steigender Nettogewinn zeigt, dass das Unternehmen effizient wirtschaftet – trotz aller Kosten.
- Die Entwicklung des Gewinns beeinflusst z. B. direkt das KGV und weitere Kennzahlen.
- Im Zeitverlauf lässt sich ablesen, wie stabil und profitabel ein Geschäftsmodell wirklich ist.
📘 Free Cashflow (FCF)
📈 Was ist das?
Der Free Cashflow gibt Aufschluss über die echte finanzielle Stärke eines Unternehmens – unabhängig von Bilanzierungsregeln. Er zeigt, wie viel Spielraum für Dividenden, Aktienrückkäufe oder Schuldenabbau besteht.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
FCF reflects a company’s real financial strength – regardless of accounting profits. It shows how much flexibility a company has for dividends, share buybacks, or debt reduction.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow bedeutet, dass ein Unternehmen echte Finanzkraft besitzt – unabhängig vom bilanzierten Gewinn.
- Er ist oft die solideste Grundlage für nachhaltige Dividenden und Aktienrückkäufe.
- Sinkender FCF kann ein Warnsignal sein – auch wenn der Gewinn stabil aussieht.
📘 Umsatzwachstum
📈 Was ist das?
Das Umsatzwachstum zeigt, wie stark sich die Erlöse eines Unternehmens im Vergleich zum Vorjahr verändert haben – tatsächlich (TTM) und auf Prognosebasis (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (Umsatz erwartet ÷ Umsatz Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein wachsender Umsatz ist ein zentrales Signal für steigende Nachfrage, Geschäftsausweitung und Marktanteilsgewinne – besonders bei Wachstumsunternehmen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachstum ist der Motor langfristiger Wertsteigerung – besonders bei Technologie- und Wachstumsaktien.
- Wichtig ist nicht nur das aktuelle Wachstum, sondern auch dessen Nachhaltigkeit.
- Prognosen zeigen, ob Analysten weiteres Potenzial erwarten – oder eine Verlangsamung.
📘 EBITDA-Wachstum
📈 Was ist das?
Das EBITDA-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens vor Zinsen, Steuern und Abschreibungen im Vergleich zum Vorjahr gestiegen oder gesunken ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBITDA ÷ EBITDA Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein steigendes EBITDA ist ein Zeichen für verbesserte operative Ertragskraft – unabhängig von Finanzierungsstruktur oder Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Starkes EBITDA-Wachstum signalisiert operative Effizienz und Skalierung – besonders relevant in Wachstumsphasen.
- EBITDA-Wachstum ist ein Frühindikator für Margen- und Gewinnentwicklung – sollte aber stets im Zusammenhang mit Umsatz und EBIT betrachtet werden.
📘 EBIT Wachstum
📈 Was ist das?
Das EBIT-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens (nach Abschreibungen, aber vor Zinsen und Steuern) im Vergleich zum Vorjahr gewachsen ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBIT ÷ EBIT Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Das EBIT-Wachstum ist ein direkter Indikator für die wirtschaftliche Entwicklung des operativen Geschäfts – unter Berücksichtigung der Kapitalintensität (Abschreibungen).
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Steigendes EBIT signalisiert wachsende operative Rentabilität – auch unter Berücksichtigung von Abschreibungen.
- Das EBIT-Wachstum ist ein wichtiges Maß zur Beurteilung von Geschäftsmodellen mit hohen Investitionskosten.
- Im Zusammenspiel mit Umsatz- und EBITDA-Wachstum ergibt sich ein umfassendes Bild zur operativen Entwicklung.
📘 Nettogewinn-Wachstum
📈 Was ist das?
Das Nettogewinn-Wachstum zeigt, wie stark der Jahresüberschuss eines Unternehmens gegenüber dem Vorjahr gestiegen oder gesunken ist – sowohl tatsächlich (TTM) als auch auf Basis von Prognosen (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (erwarteter Nettogewinn ÷ Nettogewinn Vorjahr − 1) × 100
Der erwartete Wert basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Der Gewinn ist die entscheidende Ergebnisgröße für ein Unternehmen. Ein wachsender Nettogewinn deutet auf steigende Effizienz, stabile Kostenkontrolle und nachhaltige Ertragskraft hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachsender Nettogewinn stärkt die Bewertung, Dividendenfähigkeit und Kursfantasie.
- Stagnierender oder rückläufiger Gewinn trotz Umsatzwachstum kann auf Margendruck hinweisen.
📘 Free Cashflow-Wachstum
📈 Was ist das?
Das Free-Cashflow-Wachstum zeigt, wie sich der freie Mittelzufluss eines Unternehmens im Vergleich zum Vorjahr verändert hat – also der Betrag, der nach allen operativen Ausgaben und Investitionen übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Free Cashflow ist der echte, verfügbare Geldzufluss. Wachstum in diesem Bereich ist ein Zeichen für finanzielle Stärke und steigende Flexibilität bei Dividenden, Rückkäufen oder Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Sinkender Free Cashflow kann auf steigende Investitionen, höhere Kosten oder stagnierende operative Erträge hindeuten.
- Besonders bei Dividendenwerten ist das FCF-Wachstum wichtig – denn Dividenden werden letztlich aus dem verfügbaren Cash gezahlt.
- Ein negativer Trend sollte genauer analysiert werden – er ist nicht zwangsläufig schlecht, aber potenziell ein Warnsignal.
📘 Bruttomarge
📈 Was ist das?
Die Bruttomarge zeigt, wie viel vom Umsatz nach Abzug der direkten Herstellungskosten (Material, Produktion) als Bruttogewinn übrig bleibt – also der „Rohgewinn“ eines Unternehmens.
🧮 Wie wird es berechnet?
Auch: Bruttomarge = Bruttogewinn ÷ Umsatz × 100
🏛️ Wofür ist es wichtig?
Die Bruttomarge gibt Aufschluss über die Profitabilität eines Produkts oder Geschäftsmodells vor Fixkosten, Steuern und Zinsen. Sie zeigt, wie effizient ein Unternehmen produzieren oder einkaufen kann.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Bruttomarge deutet auf starke Preissetzungsmacht und effiziente Herstellung hin.
- Sinkende Bruttomargen können auf Kostensteigerungen oder Preisdruck hindeuten.
- Besonders im Vergleich zu Wettbewerbern liefert die Bruttomarge wertvolle Einblicke in die Geschäftsqualität.
📘 EBITDA-Marge
📈 Was ist das?
Die EBITDA-Marge zeigt, wie viel vom Umsatz als operativer Gewinn vor Zinsen, Steuern und Abschreibungen (EBITDA) übrig bleibt. Sie misst die operative Effizienz – ohne Verzerrungen durch Finanzierung oder Buchwerte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBITDA-Marge hilft zu verstehen, wie viel operativer Gewinn ein Unternehmen aus jedem Euro Umsatz erzielt – unabhängig von Kapitalstruktur oder steuerlichem Umfeld.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBITDA-Marge zeigt starke operative Ertragskraft – unabhängig von Bilanzierungseffekten.
- Die Marge ermöglicht gute Vergleiche zwischen Unternehmen und Branchen.
- Ein stabiler oder wachsender Wert kann auf effiziente Kostenkontrolle und Skalierbarkeit hindeuten.
📘 EBIT-Marge
📈 Was ist das?
Die EBIT-Marge zeigt, wie viel Prozent des Umsatzes als operativer Gewinn nach Abschreibungen, aber vor Zinsen und Steuern übrig bleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBIT-Marge misst die operative Ertragskraft eines Unternehmens unter Berücksichtigung der Kapitalintensität (z. B. Maschinen, Anlagen). Sie eignet sich gut zum Vergleich von Geschäftsmodellen mit unterschiedlich hohen Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBIT-Marge zeigt, dass ein Unternehmen auch nach Abschreibungen effizient arbeitet.
- Sie ist besonders relevant in kapitalintensiven Branchen.
- Langfristig stabile oder steigende Margen sind ein Zeichen wirtschaftlicher Stärke und Preissetzungsmacht.
📘 Nettomarge
📈 Was ist das?
Die Nettomarge zeigt, wie viel vom Umsatz am Ende als „Reingewinn“ übrig bleibt – also nach Abzug aller Kosten, Zinsen, Steuern und Abschreibungen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Nettomarge gibt an, wie effizient ein Unternehmen über alle Stufen hinweg wirtschaftet. Sie zeigt, wie viel Gewinn tatsächlich je Euro Umsatz übrig bleibt.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Nettomarge zeigt, dass ein Unternehmen nicht nur operativ stark ist, sondern auch seine Finanzierung und Steuerbelastung im Griff hat.
- Vergleiche mit Wettbewerbern geben Einblicke in die wirtschaftliche Qualität.
- Sinkende Nettomargen trotz Umsatzwachstum können ein Warnsignal sein – etwa für steigende Kosten oder sinkende Effizienz.
📘 Free Cashflow Marge
📈 Was ist das?
Die Free-Cashflow-Marge zeigt, wie viel vom Umsatz nach Abzug aller operativen Ausgaben und Investitionen tatsächlich als freier Mittelzufluss übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Marge misst die echte Liquidität, die ein Unternehmen erwirtschaftet – unabhängig von Bilanzierungsregeln oder Abschreibungen. Sie ist besonders relevant für Dividenden, Rückkäufe und Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Free-Cashflow-Marge zeigt, dass ein Unternehmen nachhaltig liquide Mittel erwirtschaftet.
- Sie ist ein starkes Signal für finanzielle Stabilität und Ausschüttungspotenzial.
- Wichtig ist der langfristige Trend – sinkende Werte können auf steigende Investitionen oder rückläufige operative Effizienz hindeuten.
📘 Eigenkapitalquote
📈 Was ist das?
Die Eigenkapitalquote zeigt, wie hoch der Anteil des Eigenkapitals an der Bilanzsumme eines Unternehmens ist – also wie stark es sich aus eigenen Mitteln finanziert.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Eine hohe Eigenkapitalquote steht für finanzielle Stabilität, Krisenfestigkeit und gute Bonität. Sie ist besonders relevant bei der Beurteilung der Verschuldung.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalquote signalisiert finanzielle Stabilität – besonders in Krisenzeiten.
- Ein niedriger Wert kann auf ein höheres Risiko oder eine aggressive Verschuldung hinweisen.
- Wichtig: Die Eigenkapitalquote sollte immer gemeinsam mit der Eigenkapitalrendite betrachtet werden. Nur so lässt sich beurteilen, ob ein Unternehmen nicht nur solide, sondern auch effizient wirtschaftet.
📘 Eigenkapitalrendite (ROE)
📈 Was ist das?
Die Eigenkapitalrendite zeigt, wie effizient ein Unternehmen mit dem Kapital seiner Aktionäre arbeitet – also wie viel Gewinn es pro Euro Eigenkapital erwirtschaftet.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Eigenkapitalrendite ist eine zentrale Rentabilitätskennzahl. Sie hilft Anlegern zu erkennen, ob das Unternehmen eine attraktive Verzinsung auf das eingesetzte Eigenkapital erwirtschaftet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalrendite spricht für ein starkes, effizientes Geschäftsmodell.
- Besonders interessant ist sie bei kapitalintensiven Firmen oder solchen mit hoher Eigenkapitalquote.
- Wichtig: Ein sehr hoher ROE kann auch auf hohe Schulden hinweisen – daher sollte sie immer im Kontext mit der Eigenkapitalquote betrachtet werden.
📘 Return on Capital Employed (ROCE)
📈 Was ist das?
ROCE misst die Gesamtrentabilität eines Unternehmens – also wie effizient es das eingesetzte Kapital (Eigen- und Fremdkapital) zur Gewinnerzielung nutzt.
🧮 Wie wird es berechnet?
Das eingesetzte Kapital ist das gesamte betriebsnotwendige Kapital, unabhängig von der Finanzierungsquelle.
🏛️ Wofür ist es wichtig?
ROCE eignet sich besonders gut für den Vergleich unterschiedlich finanzierter Unternehmen. Es zeigt, wie effektiv ein Unternehmen Kapital investiert – unabhängig von der Kapitalstruktur.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROCE zeigt, dass ein Unternehmen sein Kapital effizient einsetzt – unabhängig davon, ob es durch Eigen- oder Fremdkapital finanziert ist.
- Je höher der ROCE im Vergleich zu ähnlichen Unternehmen, desto mehr Wert schafft das Unternehmen mit seinem investierten Kapital.
- Besonders wichtig ist der ROCE bei Firmen mit hohen Investitionen – z. B. in Industrie, Energie oder Infrastruktur.
📘 Return on Invested Capital (ROIC)
📈 Was ist das?
ROIC zeigt, wie effizient ein Unternehmen das Kapital investiert, das langfristig im operativen Geschäft gebunden ist – unabhängig davon, ob es aus Eigen- oder Fremdkapital stammt.
🧮 Wie wird es berechnet?
- NOPAT = „Net Operating Profit After Taxes“
- Investiertes Kapital = operatives Vermögen abzüglich nicht-verzinster Schulden
🏛️ Wofür ist es wichtig?
ROIC ist eine der präzisesten Kennzahlen zur Bewertung der Kapitalrendite – besonders im Vergleich zur Eigenkapitalrendite, weil es Verzerrungen durch Schulden vermeidet. Er zeigt, ob ein Unternehmen Mehrwert für alle Kapitalgeber schafft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROIC zeigt, wie gut ein Unternehmen mit dem tatsächlich investierten (betriebsnotwendigen) Kapital wirtschaftet.
- Im Unterschied zu ROCE wird nur Kapital betrachtet, das wirklich zur Finanzierung operativer Aktivitäten dient – und verzinst werden muss.
- Besonders hilfreich, um die Kapitalrendite von Unternehmen mit viel „überschüssigem“ Kapital oder zinsfreien Verbindlichkeiten realistisch zu vergleichen.
📘 Verschuldungsgrad (Leverage Ratio)
📈 Was ist das?
Der Verschuldungsgrad zeigt, wie stark ein Unternehmen durch verzinsliche Schulden (z. B. Kredite und Anleihen) im Verhältnis zum Eigenkapital finanziert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Kennzahl hilft, das finanzielle Risiko und die Abhängigkeit von Fremdkapital zu beurteilen. Ein hoher Verschuldungsgrad kann die Eigenkapitalrendite steigern – birgt aber auch erhöhte Risiken bei Zinsanstiegen oder Liquiditätsengpässen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriger Verschuldungsgrad steht für finanzielle Stabilität und Unabhängigkeit.
- Ein hoher Wert kann auf erhöhte Risiken hinweisen – insbesondere bei schwankenden Zinsen oder konjunkturellen Schwächen.
- Wichtig: Immer im Kontext zur Branche und Kapitalintensität bewerten.
📘 Ergebnis je Aktie (EPS)
📈 Was ist das?
Das Ergebnis je Aktie (EPS) zeigt, wie viel Gewinn auf eine einzelne Aktie entfällt – und ist eine der wichtigsten Kennzahlen zur Bewertung von Unternehmen.
🧮 Wie wird es berechnet?
Die verwässerte Aktienanzahl berücksichtigt auch potenzielle neue Aktien, etwa durch Optionen, Wandelanleihen oder andere Umtauschrechte.
🏛️ Wofür ist es wichtig?
EPS bildet die Basis für viele Bewertungskennzahlen wie KGV, PEG oder Payout Ratio. Es macht den Gewinn für Aktionäre vergleichbar – unabhängig von der Unternehmensgröße.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- EPS hilft, die Profitabilität pro Aktie zu erfassen – und ist besonders wichtig im Zeitvergleich oder im Vergleich mit Analystenschätzungen.
- Steigendes EPS kann ein Zeichen für stabiles Wachstum oder Aktienrückkäufe sein.
- Wichtig: Verwende verwässertes EPS für realistische Bewertungen – besonders bei stark aktienbasierten Vergütungssystemen.
📘 Free Cashflow je Aktie (FCF je Aktie)
📈 Was ist das?
Der Free Cashflow je Aktie zeigt, wie viel freier Mittelzufluss einem Unternehmen pro Aktie zur Verfügung steht – nach Investitionen, aber vor Dividenden oder Schuldentilgung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der FCF je Aktie zeigt, wie viel liquide Mittel pro Aktie tatsächlich im Unternehmen verbleiben – wichtig für Dividenden, Aktienrückkäufe oder Schuldentilgung. Im Gegensatz zum Gewinn ist er schwerer manipulierbar und daher besonders aussagekräftig.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow je Aktie ist ein Zeichen für hohe finanzielle Flexibilität.
- Er zeigt, wie viel Kapital ein Unternehmen effektiv einsetzen oder ausschütten kann.
- Besonders relevant für dividendenstarke Unternehmen oder solche mit starker Kapitalrendite.
📘 Short Interest
📈 Was ist das?
Short Interest zeigt, wie viele Aktien eines Unternehmens aktuell leerverkauft wurden – also von Investoren geliehen und verkauft, in der Erwartung fallender Kurse.
🧮 Wie wird es berechnet?
Der Wert zeigt den Anteil der Aktien, der aktuell auf fallende Kurse spekuliert wird.
🏛️ Wofür ist es wichtig?
Short Interest dient als Stimmungsindikator: Ein hoher Wert deutet auf Skepsis oder negative Erwartungen gegenüber dem Unternehmen hin – kann aber auch zu einem „Short Squeeze“ führen, wenn der Kurs plötzlich steigt.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriger Short Interest deutet auf Vertrauen in das Unternehmen hin.
- Ein hoher Wert kann ein Warnsignal sein – oder eine Chance, wenn sich die Stimmung dreht.
- Besonders spannend in volatilen Märkten oder vor wichtigen Quartalszahlen.
📘 Employees
📈 Was ist das?
Die Mitarbeiteranzahl zeigt, wie viele Personen ein Unternehmen weltweit beschäftigt – ein Indikator für Größe, Struktur und Geschäftsmodell.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft bei der Einschätzung von Skaleneffekten, Effizienz und Personalkosten. Zusammen mit Umsatz und Gewinn lassen sich Kennzahlen wie Produktivität je Mitarbeiter ableiten.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Viele Mitarbeiter bedeuten große operative Komplexität – aber auch hohes Umsatzpotenzial.
- Produktivität je Mitarbeiter ist ein wichtiger Indikator für Effizienz.
- Besonders spannend bei stark wachsenden Tech- oder Industrieunternehmen.
📘 Umsatz je Mitarbeiter
📈 Was ist das?
Der Umsatz je Mitarbeiter zeigt, wie viel Erlös ein Unternehmen durchschnittlich pro Beschäftigtem erwirtschaftet – eine Kennzahl für Effizienz und Produktivität.
🧮 Wie wird es berechnet?
Die Mitarbeiterzahl stammt in der Regel aus dem letzten verfügbaren Jahresbericht.
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Geschäftsmodelle zu vergleichen – insbesondere zwischen arbeitsintensiven und technologiegetriebenen Unternehmen. Ein hoher Wert deutet auf Automatisierung, Effizienz oder hohen Wertschöpfungsanteil hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Umsatz je Mitarbeiter spricht für ein skalierbares und margenstarkes Geschäftsmodell.
- Ein niedriger Wert kann auf arbeitsintensive Prozesse oder geringere Wertschöpfung hinweisen.
- Besonders hilfreich beim Vergleich von Tech- vs. Industrieunternehmen.
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Salesforce — Mizuho Technology Conference 2026
1. Question Answer
All right. We're going to get started with our next session. Very pleased to have Patrick Stokes with us for our next fireside chat. Patrick, of course, is President and CMO of Salesforce, has nearly 20 years of experience in product leadership roles. That includes the last 15 or so at Salesforce. Patrick, thanks so much for being here.
Thanks for having me. Really appreciate it.
My pleasure. So just by way of getting everything started, it'd be helpful if you could outline for us your primary responsibilities and focus areas at Salesforce.
Sure. Happy to. Well, I'm exactly who you all want to talk to. I'm the Chief Marketing Officer at Salesforce. I've had a bit of an interesting journey. So I've been at the company for about 15 years, longer than most, not quite as long as some. Most of my career has been on the engineering and product side. I started as an engineer, moved into product kind of 10 years in product at Salesforce. I ran our platform, and then moved over to marketing about 2 years ago, 2.5 years ago, right, when all the AI stuff really kicked off, I didn't quite know it at the time and then the whole world changed, which was difficult. And then about 4 months ago moved into the CMO position.
Fantastic. So you're coming off of a solid Q1 in which Salesforce impressed with Agentforce disclosures, of which there were several, and you reiterated confidence in second half revenue acceleration as well. So maybe just briefly recap for us what you personally viewed as most important or instrumental kind of out of the last quarter.
Yes. Well, certainly, we're very excited about the continued growth in Agentforce. I think $1.2 billion now on the Agentforce side, up from, I believe, $800 million. So we're very, very excited about that. We're starting to see customers reach real scale on that with some pretty sophisticated use cases. I'm also equally excited about the AWU growth. We're certainly seeing our own token consumption from.
And that's agentic work units.
Agentic work units, yes. And this is this idea of tokens in and out, that's effectively a measure of reasoning or a measure of intelligence, but it's not a measure of actual work getting done. And so we thought it was important for the market and really -- and the technology sector as a whole to kind of have a way to measure actual work getting done by these pieces of intelligence. So we introduced that in Q4 and I was very excited to see that continuing to grow alongside token growth, of course. Interesting watching the 2 of them kind of grow at -- each of them kind of picks up pace at certain moments in time.
It's also really interesting looking at the AWUs kind of across different industries and different segments, you can start to see where different usage patterns are emerging. And then lastly, I would say, I was very, very excited about our Headless launch, which we did not that long ago, in March, I think it was at TDX, our developer conference. And I'm very excited about what that means for Salesforce and the reaction to it we're seeing from our customers. So really opened up kind of a new way of thinking about our role in this agentic era.
All right. That's great. I definitely want to dive more into Headless in a few moments. But let's stick with Agentforce because I think it's important to understand what's underpinning the growth that you were just talking about. So there were a lot of announcements around Agentforce, I would say, dating back to Dreamforce last October. Many other improvements have since been unveiled as well. But how would you characterize the agentic capabilities of Agentforce today? And what are the most important enhancements to both the tech and the ecosystem, right, over the last 6 to 9 months that are really enabling your customers to unlock more value?
Yes. I mean I think the 2 biggest advancements in the last, let's call it, 6 months or so on the Agentforce side are one, something that we call Agentforce Script, which is, if you start building an agent, you get very excited early on because you're, like, all I have to do is write human instructions and like I've coded my agent. They're effectively -- if I'm being very reductive, they're effectively just prompts under the covers. And so anybody can write those. But what you realize when you're starting to try to get agents to do multi-step and complex workflows is you have a lot of like do this, but unless this happens, then do this and you start writing it like that and the agent gets very, very, very confused very, very quickly.
And the irony of like programming languages is that's effectively what they are, if this, then that types of flows. And so we pioneered this way to kind of put little micro moments of scripting into the prompt so that you could eliminate some of the probabilistic problems of working with an LLM. You've all seen this, you ask it a question and then you ask it the same question, you get 2 different answers. So it's a probabilistic nondeterministic system. When you're trying to execute workflows, you don't want that, you want deterministic. You want do it the way I've asked you to do it every single time. And so Agentforce helps you with that. And that's been a big unlock for our customers that are trying to either do this at scale or do it in regulated environments, do it with certain policies that they need to make sure the agent is following.
And then the second, I would say, is voice for sure. Voice is very, very exciting for our customers and it was a pretty significant computer science project for us to get that working well. Voice is a tricky thing because there's humans and people have different ways of talking and there's interruptions and latency and all of these things that you kind of don't think of until you actually start trying to build it and you're like, oh, this is actually pretty damn hard.
Yes. And there are, Patrick, several CCaaS incumbents, right, that have had existing solutions for a while. How do you think about where Agentforce voice stacks up at this stage?
Yes. I mean, I think we're in pretty good shape. If you had asked me 3 months ago, I would say we probably have work to do. But I think at the moment, we're now running Salesforce, our 1-800 number on Agentforce voice. You can call it now and you'll talk to Agentforce. And we have other customers doing the same. I think over -- we'll probably be sitting here with our Q2 earnings after talking about the big kind of scaled voice customers, just like we are the kind of chat customers with Agentforce.
Okay. Super interesting. And then one other comment on Agentforce. We started to hear of some forward-thinking customers that, I would say, are deploying multi-cloud Agentforce use cases. So they might extend from Service Cloud to Sales Cloud or you're doing case resolution in Service Cloud and that triggers a campaign in Marketing Cloud. Is this something that you're really kind of seeing as well? And is your go-to-market aligned enough, frankly, to be able to sell more holistically in this way?
Yes, good question. I mean it's funny. The first part of your question is like, we saw that from the very beginning. There really isn't a usage of Salesforce that doesn't cut across. The platform is actually quite a bit more like [indiscernible] together than you think that it is from a pure usage perspective. From a buying perspective, it's maybe a little bit more discrete. You have sales service, et cetera, et cetera. So those -- as soon as you start using Agentforce, you immediately get into scenarios where you're like, okay, I'm going to use it to try to qualify a lead. But then I want to put those leads into a marketing campaign. You just -- you immediate -- or service, I'm going to use it for case resolution, but I need to know if there's an open opportunity because I'm going to handle my case resolution in a different way. So there's tons of those types of use cases.
What we've tried to do is make it easier to buy that. So this is what our kind of top end additions like we call it internally A for X, so Agentforce for sales and commerce service, et cetera, they kind of come with the entirety of the platform. It's like here it all is, go implement your agent and so you're not kind of buying individual piece parts.
Okay. Great. And then maybe just to sort of zoom out a bit, I think what a lot of investors in this room and elsewhere are wondering is like when will the rubber hit the road, right, when it comes to enterprises, meaningfully deploying Agentforce in production and at scale. Certainly, we know that some have gotten to that level, right? But it just comes down to more broad adoption in that capacity.
Yes. I think your second part there kind of got it. I think certainly, we are seeing many, many, many hundreds of customers reach meaningful scale, either scale from a usage perspective, in some cases, simple use cases, but that are being interacted with by hundreds of thousands or millions of individual kind of consumers on the other side, customers like Southwest, who are now kind of doing 20% to 30% of all of their inbound requests from customers with Agentforce. So it's like the curve of sophistication of the interaction and then volume. And so there may be kind of lower on sophistication, but very, very high on volume. And then you have other customers that are very, very high on sophistication and maybe a little bit lower on volume as they experiment.
So we're seeing kind of all ends of that spectrum. But I think the real basis of your question is, okay, Patrick, but like when is everybody going to be doing that? When is [ 187,000 ] of your customers, they're all going to be doing that?
Or at least a very significant percentage.
At least a very significant percentage. I think we're definitely nearing that. It's certainly part of how we think about H2 and accelerating the business. That's kind of all factored into that. So I definitely think you're going to start to see a rapid acceleration as the product gets easier to use, as the CIOs start to kind of trust what we've built and that also means in a way, I have to be careful how I say this, but in a way, given up on what they've tried to DIY, right? It's kind of like the cloud in the early days where everybody went out and tried to build their own cloud. And you could look at it and say, what are you doing? And what they're doing is they're creating intuition of what it takes to do it.
And then that's putting us in a better position because now they come with that intuition and they go, okay, you've actually solved the problems that I ran into and maybe didn't want to solve. And so we're definitely starting to see a lot more kind of openness to the platform from CIOs than maybe we were 6, 12 months ago when everything was so new, they were all just trying to figure it out.
Okay. Yes, super encouraging. And of course, just maybe to sort of stay with this train of thought. I mean the big fear out there remains that AI and specifically the Frontier labs, right, that they will drive significant disruption and deceleration in the Salesforce business. Why is that view incorrect?
Well, I mean, there's the data side of it, and then there's the subjective side. I mean the data side shows that it's not correct at the moment. Our seats are still growing. Our businesses -- our core businesses are still growing, and we're very happy with the growth. But also when you look into the AI labs, this is what's most fascinating to me. And many of these labs are run by -- have people in the go-to-market organization that we know, they're all using Salesforce extensively, in fact, more than some of our biggest customers. And the reason that is, is because these AI labs, what they're doing is they're not using Salesforce the same way customers have for the last 20 years.
They're not using it as a UI. They're not logging into it every day and logging a call and an opportunity. They're using it through their own agentic interface through Claude Enterprise or through Codex. They're hooking it up with MCP. This is how Headless comes into play. And that's how they're using Salesforce. So what we're seeing is there's actually an expansion of usage and expansion of consumption. That's separate from the whole seat conversation is kind of a separate one, which I'm sure you'll hit on. But just if you separate that for a moment, the existing seats this new way of working with Salesforce, we're seeing usage spike up quite a bit. And so that's very, very encouraging for us.
Okay. Terrific. And yes, that was a perfect segue to Headless. So I do think the Headless 360 announcement, Patrick, just seems like a really clever and interesting way to drive stronger connections to your point, with the Frontier AI models, also opening up the Salesforce platform to external AI agents and coding tools via MCP as you also highlighted. One other thing I would add is just also reducing friction, just making Salesforce easier for developers to use. So I guess, is there anything -- is that a fair characterization? Anything else that you would sort of highlight as part of this?
Yes, definitely a fair characterization. I mean the inspiration for Headless came from just watching people use Salesforce in a different way. We have these partnerships with the AI labs and we're watching them use and we can see the API data. We can see that their consumption is through the roof, but like they're using it through Slack, for example, the AI labs are all big giant Slack users or they're using it through their own Claude interface. But we are also seeing it just in the -- this is a very, very hot kind of space right now. So you go to X or you go to Reddit, and it's just like an army or you go to these Discord channels where all these developers hang out. And there's just these constant kind of sets of conversations of people trying to figure this out.
There's something that I think people can sense where they're like, there's a new way to work. I think that's what they're sensing that there's going to be a way to work that all of the friction of going to all of these discrete applications that have been purpose-built for the function that I do, that's going to go away and it's going to be replaced by a new interface that interacts with kind of the underlying capability of those discrete applications.
So the applications aren't going to go away, but the UI is going to be massively disrupted. And so we started to see that pattern emerging, and that was the inspiration. It's just like, okay, well, that's what customers want and many other companies kind of in our space saw it as well and they were like, we don't want that. We're terrified. We don't want to lose our users. We don't want to lose the UI, and we just took the exact opposite approach and said, no, we endorse it. Let's open this up. We're going to have to figure out how to monetize it, which is something that we're talking a lot about, and I'm sure is very relevant for all of you, but the pattern itself is really a no-brainer. And that's why I think it's so exciting.
I think that you saw a very positive sentiment, which we were all very excited about. It's been a couple of months of the SaaS [indiscernible]. And so kind of getting back in front with a message of like, no, no, guys, we see this. We understand what it is you're trying to do and we want to actually enable that and endorse that. We think that, that is the future. I think it was a little bit of a reset moment for us.
Okay. And clearly, it sounds like a mechanism that put Salesforce more directly in the token path.
Absolutely. Well, I mean when you look at these tokens, tokens represent intelligence, as I said earlier, and right now, by far, the single biggest use case for consuming tokens is coding, right? That's -- it's the killer app. One engineer can generate like $100,000 a month bill without much problem. Now you can debate whether that's highly efficient or not. But they're making -- these labs are making a lot of money on these tokens.
There will probably be some sort of normalization or reckoning of that. Right now, everybody is just like everybody code. And so people are -- you hear these stories of people taking their -- blah, blah, blah. So there's going to be a normalization. But what the AI labs are -- we think that they're looking for is, well, what's the next killer app? What's the next killer use case? And that's where we think Salesforce is perfectly positioned because we think it's knowledge work. We think it's people like you every day that are showing up and having meetings and analyzing things and making decisions, you have to access information and you want to be able to access information in a way that's low friction, and then you want to be able to connect that to the intelligence of the AI, and that's effectively what we can provide.
Okay. Terrific. And then you alluded to this, Patrick, we know there has not been an official decision on Headless 360 pricing, but maybe you could just sort of speak to some of the early considerations and how that monetization might present itself for Salesforce.
Yes. I mean, so there's kind of 2 arms to the puzzle. One, there's actually quite a few very important technology decisions that we need to make in terms of how do we ask people that are building agents outside of our platform to identify those agents to us in the same way that they identify a user to us, and that's important to solve because that provides the layer of kind of governance and licensing and permissioning that we need to put for the agent to exist and consume from Salesforce in the first place.
So there's a number of technology decisions there, many of which will almost certainly result in some sort of agent user license showing up. So just like we have human licenses, we'll likely have agent licenses as well where you have to self identify the agents that you run on top of Salesforce.
Now that sounds like if you're in Salesforce at least where we have this 25-year legacy of seat-based pricing that sounds like the answer. Okay, great. So we're going to charge for the agent licenses, that's possible, but we're trying to be as thoughtful as we can on this and make sure that our own kind of legacy bias on that doesn't come in too much. We're trying to be very kind of forward in the way that we think about it. But really, what we're doing is we're talking to our customers and our partners. And we're going to them right now and we're saying, look, blank slate, here's your contract. Imagine that you could just rewrite your contract right now and have whatever unlimited usage of Headless that you want for the environment that you're trying to create. You tell us what that contract would look like. And that's -- those are the conversations we're having with our customers right now to make sure that we can do it thoughtfully.
What we don't want to do what you can feel in the room, I feel it in every room and especially rooms like this is you all want to know the pricing model so you can model our future growth. And we want you to be able to do that as well, but we want to make sure that we don't give you something that turns out to be wrong and then we have the wrong model. So that's why we're being careful here.
Yes, it makes perfect sense. And the other thing, which I don't know how much of this you guys have thought through, right? But if I think back to the early instantiations of Agentforce pricing, right, where -- and this is a very different world, right, because everyone was trying to figure it out.
Like 6 months ago.
Everything is [indiscernible]. So -- but initially, it's per conversation pricing and then it was per action. And then we got to the point of having sort of discrete subscriptions, right, then we have the Agentforce 1 Editions and then you had AELA, right, where you have Agentforce ELAs for customers that are willing to make very, very big commits. So I guess the question here is, is the bias from your perspective, and I won't hold you to it, I realize it's early stages, but to sort of give customers some choice, but maybe to not make it overly complicated, which some may argue was maybe an initial impediment to Agentforce adoption, again, in the very early innings before you kind of were able to work through all that.
I think that's a very fair characterization or criticism, whatever you want to call it. Yes, I think there's like a Goldilocks type of scenario that we haven't totally found yet. When we first started with Agentforce, it was something that was brand new, and customers didn't know what to expect. So they wanted a consumption model. And so we gave them a consumption model, but it turns out that is a very complicated consumption model. And so it's very, very difficult to kind of predict. It was hard enough to predict their own usage because they didn't really know how they were going to use it at the time.
And then even if they could predict their own usage, it was hard to turn that usage into to understand the commercials of it because our consumption side was so difficult. So we made it easier. We're like, okay, what if you just bought the AELA and then you don't worry about it, like use as much as you want and don't worry about it. And customers like that as well because it's simple, but it's also very expensive. It's more expensive than -- so it's -- you kind of have to pick your [ evil ] but that's not what we want. We don't want the customer to have to pick their [ evil ]. We want to get them to something that they can really trust and believe in. And I think we're seeing other models emerge outside of Salesforce that are interesting. And I think what this comes down to is it's not really about what benefits us. It's we want to find a model that benefits our customer. And so we're going to experiment with as many models as we can. The downside to that is it looks like we're confusing the market, which I get, like how many pricing models do you have? And how do we measure this? But we're -- our approach is like, yes, that's a moment in time, and we kind of just need you to trust us on this. We're going to figure it out. We're going to do it with our customers, and we're going to find the right thing to do.
Okay. Very helpful. Yes. Thanks, Patrick. And while we're on the topic, so last week, Salesforce announced the acquisition of Contentful, which has a CMS content management system. Can you expand on kind of what this IP will help Salesforce accomplish?
Yes. Well, first of all, so the interesting thing about Contentful is that it's effectively a headless-first platform. So they didn't spend a great deal of time worrying about what the UI for content could look like. Because if you think about content, it's really just like a feature of a campaign, which is a feature of marketing. So the SaaS era has created just like this massive sprawl of these purpose-built applications, and that's especially true in marketing. If you look at the LUMAscape for marketing, it's like there's so much. So they were like -- we don't think that's where the world is going. We think the world is going into a world where there's some sort of intelligence that's orchestrating campaigns in real time and doing one-to-one personalization. And so what it would need to do that is it would need a headless CMS. It would need to be able to pull the content out when it needs it. The CMS would have enough metadata, enough context in it so that, that intelligence on the other hand can go grab that when it needs it.
So part of the attractiveness of the acquisition was certainly that just bringing a little bit more Headless DNA into our product organization. But also, this has been a little bit of a gap in our Marketing Cloud Strategy for many years, and so it certainly had some attractiveness in terms of kind of shoring up our Marketing Cloud.
All right, terrific. I'll ask one more question, and then we'll pause for any of you folks that may have a question to ask Patrick. So I want to just talk about Slack for a moment. So a lot of investors, quite frankly, believe that Salesforce overpaid for Slack all those years ago. Now my opinion is that view has some merit, but I will also say that Slack has quietly become a more integral technology in an agentic world and many people don't really seem, from my investor conversations, really seem to be aware of that to the extent that it's actually occurring. And going forward, it also seems that because of Slackbot that this can really become more of a center of gravity for Salesforce. That's the opportunity that we see, but it will be helpful to hear your vision on where you think all this is heading.
Well, it's pretty similar to your characterization there. Slack for us, I think the market in general kind of see Slack as a collaboration tool and they kind of put it in the same [ bar ] as Teams. And I think that's just a really kind of unsophisticated view of what Slack really is, which is where Slack started was it was a platform for developers. So developers needed a way to work together to build projects and so Slack emerged as a solution for that. And it wasn't just because you could create channels and invite your friends into the channels, it was because of its openness. It's connectivity to things like GitHub and Jira.
It built this ecosystem of connectivity. So it became very, very sticky for developers in the way that they work.
We're seeing that same thing now happen to all sorts of different functions. Certainly, this is true in Salesforce. I mean we only work in Slack. It's unbelievable how much we get done in Slack. But we're seeing it with our customers as well and especially the small -- the new logos, the small customers and even the AI labs, which we say small, they're like $1 trillion companies, but they only have like 2,000 people in them, right? So on the scale of employees, they look like they're small, but like they run their whole business on Slack, and it's because of that connectivity. So that's kind of one side of it.
But the other side of it, that's very exciting is that it is already a conversational interface. So it's already really well prepared for an agentic future for when you have teams of humans working side by side with agents. But it's even more than that because you could say, well, Patrick, we kind of already have that with Claude and with ChatGPT, that's a human working with an agent. And it is, but it's one human working with one agent. It's a single player environment. And that single player environment, it's useful. It's nice to be able to work like off on the side and just talk to Claude, but most of us work within teams.
Slack is inherently a multiplayer environment. And once you start putting agents into a multiplayer environment, all sorts of interesting kind of usage patterns start to emerge. So one person can ask a question and the agent answers and then a second person can ask a question and it becomes this very interactive multiplayer type of experience. Imagine using Claude Code, which is also a single player environment in a multiplayer experience. These are things that the labs are kind of very interested in doing with us at the moment. And it also adds an element of trust.
How many of you have ever had your boss and your managers send you something that you can tell was just done in Claude and they're like, look, here's my analysis. And like you instantly know it was done in Claude just by the way it's written. We all have a spidey-sense for this now or OpenAI as well. But what you also are probably developing a spidey-sense for is that your manager is [ full of shit ] and whatever they prompted to get that answer was full of bias. And so of course, it's very convenient that the analysis that the AI did matches what the person on the other side is asking for because that's just human nature in the way we prompt it.
Well, when you move that into a multiplayer environment, all of a sudden this kind of new paradigm of trust evolves because now you can see the prompt, right? And you understand how it arrived at the answer. And in fact, multiple people can kind of prompt it at the same time. And so you're getting a much richer answer that's much more based in multiple viewpoints, which is a much more trusted answer. And that's something that I don't think anybody has really demonstrated yet, but we're on the path to do.
I have to say that's a fascinating point. I hadn't thought through that in that degree of depth, that may be something again that really enables you to kind of drive some more separation, right? As Slackbot continues to -- and Slack more broadly continues to get adopted. So that's -- yes...
And even Slackbot, amazing tool, incredible capability, but even Slackbot right now at this moment in time is a single player, right? So you ask it a question, it answers for you. You can share the answer. But imagine, instead of that, you're just in a channel and you have 15 members in the channel, but 2 of them are agents. And you just ask a question in the channel and the agent responds to them. So that user interaction model or paradigm hasn't been fully explored yet, but that's where we're going with Slack and it's super exciting.
Okay. Tremendous. So fascinating conversation. So that took quite a bit of time, but it was important, I think. Any questions for Patrick.
Patrick, thanks for sharing the insights. Multiplayer was [indiscernible] as you think for multiplayer environment, essentially sort of like [indiscernible] system [indiscernible] use all that stuff. How do you think about that?
Well, I think what we have at Salesforce, whenever we're building product and trying to bring product out into the world, what we're trying to do is identify what's the thing that's scarce. Right now, the intelligence is not really scarce. I mean there's limits on how much energy we can provide in the world to kind of deliver the inference through the GPUs. But the thing that Salesforce delivers that scarce is context and trust. And so if you're building anything with AI right now, it's very, very easy to just start talking to an LLM and you get excited about how intelligent the answer sound, but then you realize it doesn't know anything about your business. And so then you start trying to figure out ways to dump information into it, so it understands your business, but that runs into all sorts of complexity and limitations in how much you're putting into the context window.
You can get about 1 million tokens into a context window right now. But if you put 1 million tokens in your context window, that's going to be an insanely expensive call that one question is going to generate a ton of tokens and the more you put in there, the more confused your LLM will get. So you have to engineer this way to get the exact context that it needs in the moment, pick the right model and then deliver an answer. And that's what Salesforce can kind of do behind the scenes in that moment. And what gets really interesting in that multiplayer environment and inside of Slack is the one piece of context that nobody is really truly thinking about, well, there are some us and others that we're working with. But the really interesting piece of context is the institutional knowledge of the people in your organization, which is encoded as those conversations inside of Slack.
So we bring that in as well. It's not just your data and your metadata, it's the conversational data as well, which adds all that additional context, and then we engineer a way to bring that all in at the moment that a question is asked, optimize the token spend, and that's really where we think our value is going to be in the future. Hopefully, that answers your question.
30 seconds if someone has a quick one for Patrick. If not, I'll just ask one more. So I just wanted to bring up a recent podcast with Marc Benioff. He mentioned that Salesforce is on track to spend $300 million on tokens from Anthropic this year, a pretty massive amount. Tell us just briefly what that will do for Salesforce in terms of productivity and innovation and maybe even inclusive of the cost implications.
Do you want to see our leaderboards? I can pull them up on Slack right now. We can go through team by team and see who's really using. Yes. I mean it's just been -- honestly, it's been insane in our engineering organization, watching the pace of innovation right now is unbelievable. And there are pockets where it's even more unbelievable. Slack, for example, is just fascinating to watch that team now.
I show up with ideas. And like on Monday, the ideas are in production, which is really -- it's just astounding to watch. But it's going much deeper than that as well because a lot of that -- most of that spend right now is coding, but not all of it. There is a very -- this is what I don't think the market has totally caught up to yet. A very material amount of that spend is just knowledge workers. It's my team in marketing. It's Val's team. It's people in sales. It's people like Miguel that are using it to do their forecasting. They're not coding. They are hooking up the MCP servers and consuming tokens from Anthropic to do their knowledge work. And we think that, that's where the kind of next big wave is going to come from.
Super insightful conversation. Patrick, thanks so much.
Thank you.
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Salesforce — Mizuho Technology Conference 2026
Salesforce — Mizuho Technology Conference 2026
Salesforce setzt auf Agentforce, Headless 360 und Slack-Integration als Wachstumstreiber, Monetarisierung bleibt aber offenkundige Unbekannte.
🎯 Kernbotschaft
- Fokus: Agentforce (Agentenplattform), Headless 360 und Slack als Schlüssel, um Frontier-Modelle (externe große KI-Modelle) an die Salesforce-Plattform zu binden.
- These: Mehr Nutzung (Tokens/Agentic Work Units) treibt neue Verbrauchsmetriken und potenziell Umsatz, während Salesforce versucht, Vertrauen und Kontext als Alleinstellungsmerkmal zu kapitalisieren.
⚡ Strategische Highlights
- Agentforce Script: Mikro‑Scripting reduziert Nichtdeterminismus von Large Language Models und ermöglicht zuverlässige Multi‑Step-Workflows, wichtig für regulierte Umgebungen.
- Voice & Produktion: Agentforce Voice produktiv eingesetzt (Salesforce 1‑800 läuft darüber), Signal für Reife im Contact‑Center-Bereich.
- Headless & Content: Headless 360 öffnet APIs für externe Agenten; die Contentful‑Akquisition bringt ein Headless‑CMS zur Stärkung der Marketing‑Cloud.
- Slack: Positioniert als Multiplayer‑Interface für Agenten, erhöht Nachvollziehbarkeit und Vertrauen durch geteilte Kontexte/Prompts.
🔭 Neue Informationen
- Agentforce‑Größe: Management nennt ~$1,2 Mrd. Agentforce‑Volumen (aufgestiegen von $800M) und wächst weiter.
- Neue Metrik: Agentic Work Units (AWU) als ergänzende Nutzungskennzahl neben Token‑Verbrauch.
- Monetarisierung: Headless‑Pricing offen; Gedanke an Agent‑User‑Lizenzen und unterschiedliche Modelle (Konsum, Subskription, Enterprise‑LA).
- Token‑Spend: Marc Benioff/Management nennt ~ $300 Mio. erwartete Token‑Ausgaben bei Anthropic in diesem Jahr.
❓ Fragen der Analysten
- Skalierung: Wann werden breite Kundenbasis und die Mehrheit der 187k Kunden Agentforce in Produktion haben? Management erwartet Beschleunigung H2, aber kein fixer Zeitplan.
- Pricing‑Risiko: Nachfrage nach klaren, prognostizierbaren Kommerzialmodellen (Seat vs. Consumption vs. ELA); Management testet Modelle mit Schlüsselkunden.
- Wettbewerb & Vertrauen: Wie sehr bedrohen Frontier‑Labs die Seats? Antwort: Labs nutzen Salesforce als Backend via Headless; Salesforce sieht Erweiterung, nicht Kannibalisierung.
⚡ Bottom Line
- Implikation: Starkes Produktmomentum und neue Nutzungs‑KPIs deuten auf nachhaltige Nachfrage hin, doch die fehlende Preisierungs‑Klarheit erzeugt Modellierungsrisiko. Aktionäre profitieren, wenn Salesforce erfolgreich standardisierte, vorhersehbare Monetarisierungsströme für Headless/Agent‑Nutzung etabliert und Enterprise‑Vertrauen skaliert.
Salesforce — 2026 Evercore Global TMT Conference
1. Question Answer
Thanks, everybody. I assume we'll have some folks filtering in after lunch finishes up. But I'm super excited to have Parker Harris with us, Co-Founder and Chief Technology Officer of Salesforce. Just a couple of English majors talking about headless technology, should be good.
So really excited to have you here. So much going on in the industry around agentic, AI, you've been through so many of these cycles. So it will be fun conversations.
Never been through a cycle like this one, but I've seen the cycles.
No. No, I don't think anyone has in terms of the pace and [indiscernible] and just sort of size of it. It's pretty amazing. So why don't we just jump into it. And if you have a question, raise your hand, we try to keep this as interactive as possible.
But -- to your point on cycles, you've been through a bunch. Why -- and we've seen a lot from Salesforce over the last month or so on Headless. Why are you all as a company sort of excited about that as part of the broader AI strategy?
Yes. I think we were surprised that we didn't make it the headline of Dreamforce last year. It was kind of a more recent idea, and we launched it at one of our world tours. And the feedback was just phenomenal, like everyone in the press and then on social and our customers are like, well, this is a brilliant strategy.
And I think what we're most excited about is just meeting customers where they are. We've had APIs to our service forever. But with the rise of -- and it's also kind of related to Claude Code that really hit that tipping point in February, that the first place we thought is Salesforce should just be easier to configure, to implement, to diagnose and why not vibe code it. So that's like the first step. Like let's open everything up Headless, and you can hit it with that. But then if you look at. And Salesforce always follows consumer trends. Like when we started the company, it was about Amazon, the bookseller, when we launched Chatter, was looking at Facebook. And right now, you look at the model companies and commerce, and there's UI coming into these products.
And so part of Headless was also, let's rethink our experience layer, the experience is actually in the Headless layer because you define the user experience and metadata. And we interpret it and we play it out in what we call Lightning. Now that can come to you, but you're not saying what I told you, you should see, you're just telling AI, this is what I want. And so give me my top deals for the quarter. Tell me what trouble tickets or cases that Kirk might ask me about at Evercore, and it paid in that response, beautiful UI, not just a bunch of text. And so it's really the new experience layer. We're seeing customers use it from things like Claude Cowork with OpenAI, ChatGPT, but also from Slack, which I've been spending a lot of time with the past couple of years being a great engagement layer for kind of everything Headless, not just Salesforce but everything in the enterprise.
Okay. We'll definitely talk more about Slack. I guess when you think about the Headless strategy, what does success look like? Is it opening up the TAM again for you in terms of just these people that might not have come through Salesforce traditionally through, say, more of the app layer? Is it -- when you think about where you'd want to be in a year on this strategy, what would you guys think about as success?
I think first and foremost, it's about adoption. So users are moving and they're looking at these new services -- surfaces. Success would be massive adoption of Headless. And I haven't seen the stats of MCPs on the Agentforce side been more close to Slack. But the Slack business unit MCP interface just spiked, we just released it, I don't know, a couple of months ago, and it is just spiked. So the number of people wanting access to that corpus of information is just like. So we're seeing the adoption.
And we're talking a lot internally about what are the monetization strategies for this because I think part of the success is also there is our current monetization like let's just get more license revenue and agent may be talking to Salesforce agentically through Headless, but it's talking as a named user because it needs to get the right data with the right security protocols, the right context for that agentic response. So it's a lot of named users. But there's also opportunities for usage-based pricing. And we're talking to our customers and saying, well, where do they want us to go.
Yes. That makes tons of sense. You mentioned Slack. Let's double-click on that a little bit. Probably one of the products when you think about Salesforce that has perhaps the most network effect to it within your customer organizations. How does that feed into sort of the broader headless strategy? Why is that such a great engagement layer for the agentic enterprise? Can you talk to us about that a little bit?
Well, take Slack where it was most successful when it started before we ever acquired it, was it with engineering. The engineers would take it real great. I'm going to hook it to get for source code control and Jira for my bug tracking and planning and connect it to my monitoring. Give me all the tools, but don't make me leave what they call the flow of work and just work there in context. And what is amazing about Slack is that expanded from engineering groups to all knowledge workers where they're working together and humans all humans at the time before AI, it's like, great, I can work in Slack. And we're just getting more work done. It wasn't just about communications. It was really about work.
Now it's about AI. It's about getting work done with AI, both as my assistant there. So Slackbot being a native one, but also third parties Claude Cowork in there or my Linear agent, if I'm coding, they're all in Slack because -- and they all want to be in Slack. And it's basically where AI-assisted or more and more AI autonomous work is getting done, but it's where humans are working together with AI with each other. And so Slack calls it multiplayer. When I use like a Codex or a Claude Code, that single player. I'm just working myself with it. And then -- but if I wanted to work with other people, Slack is really the best place for that. And so you'll see more things coming where we're opening up more surfaces where when people want to work together, whether they're coding or they're doing knowledge work, they're in Slack.
And by the way, in both Anthropic and OpenAI, like that's all they use, Slack. They have Slack, they have Salesforce. They don't really log into Salesforce because they're sitting in Slack using their models and stuff they've built, sometimes our stuff and working with all of these headless APIs to get their work done.
Has AI given you an opportunity to go back into those customers that might have bought Sales Cloud 10 years ago and say, look, like financial services is a good industry as an example. I guess, it's never been a great Slack industry forever reason. Maybe people are in Bloomberg.
Would you like to buy some Slack?
Our CIO is here. You can pitch them. But I think the idea would be you should rethink this in concert with AI? Is that kind of the message your salespeople are trying to reintroduce it to sort of, again, expand the surface area where you've been? And I guess, have you seen early success on that and maybe financial tough one, but other industries.
Well, let's take sales, for example. So we always try to like use everything ourselves first of all, call it [ dog footing. ] And so the sales manager agent, as an example, is this agent that is built on Agentforce that we have all these leads. We have a lead database, all these prospect leads. And there's a lot that we think aren't valuable, like to call them because you're too expensive as an employee to call them, call these because we think [ these are close ].
But we've taken all the leads. We think or lower value, and we've put them on this -- the sales manager agent, which agentically is having conversations with our customers over Vimo, WhatsApp voice is coming where they maybe call you. But it's not a one-way batch and blast like market automation like, hey, you're interested in Salesforce automation. And see if they clicked and then somebody calls it, it's a multiparty conversation back and forth. So that's an example where we can go back into a customer and say, would you like to close more business without adding more humans we can help you do that. Or the qualified great acquisition, ex Salesforce team came back in recently come to the website and just engaging with the customer on the website as an agent to get that prospect to the right place where maybe they'll even buy or they'll hand off to a human.
And so there's huge opportunities that we have just to go back on the customer base and say, are you in agentic enterprise? Have you found more productivity with AI or not? And if you've not done any of that, we can help you get there.
And you mentioned sort of monetization around the Headless list concept. I mean you guys had the app exchange for a long time, right, for API-based sort of revenue stream. I mean, should we sort of think about that in a similar vein, whereas you can still buy agents directly from Salesforce, you can build within Lightning? Or look, you might be able to build agents on Claude, hit, hit, come in through the MCP server and get data that way. Is that sort of the way we should think about it? And I guess, from your perspective, again, you're just trying to meet the customers where they are. Is that kind of idea?
Yes, so we have an agent exchange and agents can be built an Agentforce, a third parties. They can -- if it's built on an Agentforce, it's not going through MCP. It's just native or third parties can go through the MCP interfaces. Customers are building some themselves, which is totally cool. We're just trying to solve what is that use case they're trying to solve. And is it more sales? Is it happier customers in the service department? Is it lead gen and market automation whatever it is.
And we're going to do our best to provide services that I guess just you can do it, but it's going to be easier or better with us. But we have been true ever since we started the company. When we started the company, -- we call it Salesforce.com. When we started the company, we like we we're probably going to do more than Salesforce Automation, should we pick a different name, didn't pick a different name and people have told us like change your name. But we had Salesforce Automation and then you have customer service with [ Siebel ] or whatever, like, great, we will integrate. And so we always want to where they are and whatever they're doing. But we'll still pitch in these customers, the integrated platform and just all from us, it's going to be easier and probably cheaper for you long term and just cost to maintain and run.
Okay. Agentforce has been out there now for maybe 18 months. And what have you all learned in terms of adoption, sort of removing the friction, what if companies that are seeing real success with it done correctly? And how do you sort of expand that out to the rest of the year....
Who many times the people use the word for deployed engineer exactly...
Plenty.
Plenty. It's a new term and a number of other companies kind of coined that phrase. I think one of the things we learned which is kind of obvious is agentic AI is nondeterministic which we know. And so but you don't want in your call center, like it could do multiple things. We can't tell you exactly what it will do, but we'd like it to -- that's not a great answer is like how is my portfolio doing? Like do you want to give the right answer. You wanted to have the right context.
So what we found is being in the customer, and it's no longer about being in the customer in the sales process and saying, here's a demonstration of what we can do for you is we're like, why don't we build it with you. We have agentic coding now, we can mitigate the entire platform really, really fast. And we want to show you how it's working. And then we want to work with you to make it successful. So that's one thing.
Another thing is that determinism a non-determinism, in the harness of agent force, we started out just saying, well, the models are going to keep getting better. And so when I say do these 10 things in this order, that's great. It will do that. It turns out 9 times out of 10, it does. I want it at 10 times out a 10. And a lot of companies are doing this, we've pulled out some of what is really deterministic logic, which is workflow basically. And we built Agent Script, which is essentially a way and an ICI to basically script out what do you want the agent to do like coming into the website, ask them who they are or have a pilot claim for insurance is a series of steps you need to do. And in each of those steps, some of those could be nondeterministic AI through a LLM, something that kind of interaction, so mixing the 2 together. And that's been really successful is -- and it's actually faster and cheaper because you're not hitting tokens to do some of those things that you really don't need to model for.
And so what we found is, these things are brilliant brains, but you don't use them for everything. And I think what we first did is like, well, great, let's just have to do everything and turns out they're not graded everything.
Yes. And you all have obviously invested in Anthropic and a number of these native AI companies.
Yes. Yes.
Yes. So that's good was a good one.
That's a good one. Yes. Well, we like to sell [ John Somers ], but not enough. You didn't see where it was going enough.
Always too little after...
Too little, too little, yes.
but one of the questions you bring up around this sort of harness and orchestration concept is that where the value has to accrue longer term for companies that want to participate in this genic world, meaning to your point, the base level of intelligence for models will continue to get better over time. So when you think about how you differentiate, how you deliver value to customers, does it need to be your sort of ability to take that brain and then deliver sort of customer value on top of it? And is that -- do you -- and I guess the second part of the question would be like, is that durable? Meaning is that the delta between what of intelligent models, the intelligence, again, will keep get better. Is it durable? Is that sort of value-add at the orchestration level, durable.
Well, I don't think it's just orchestration. It is the -- like everything we're doing is the Headless. Because we're not building the models. We're using multiple models, mixing them for the right use cases, some for performance for cost. And when we say Headless like agent force, the entire ad bores, you can call it, harness because it's basically using these models to do customer service to do sales. We've got orchestration in there. We have telemetry for monitoring. We've got e-vals or testing the output of it can then get used to update the whole configuration the prompts and everything. And so that's hugely defensible. We've always been a CRM company. That's our wire ticker CRM. We will stay in that lane. And we're not trying to be a multipurpose like -- just like use us for any sort of AI. We're going to be CRM enhanced with AI autonomous.
And yes, I do think that's defensible. And we can also take 27 years of our customer base, the implementations, the business logic, the metadata, all of that's already out there. And they're asking us our massive Salesforce are like, hey, take us to the future because we have those trusted relationships. So I think that's also a huge advantage we have. And then we're taking them there. And we keep using these better and better models, but the models don't have the context. And they don't have the context that is secure, like we don't put all the data in the model. It doesn't have the exact right context for the question because if you put too much data to the model, it has a hard time or you spend a ton of money or both. And so all of that I think is kind of a differentiated...
And you mentioned data, obviously, bought Informatica, you had data cloud before that. How important has that been for you all to build a data platform in the back to complement Agentforce?
I mean we can call it context now because it's a cool word. Yes, we built our Data Cloud, which is really 2 things. One is the data platform for collecting data, but also a data activation platform that connects all the other data platforms out there. MuleSoft for API management, Informatica has been an incredible acquisition. It's exceeded our expectations in the first full quarter, yes. So it's been great for the business.
But I think we have too many brands right now, people know these brands, so it's fine. But we were doing customer mastering that's very important. We weren't doing product mastering. So our customers, our financial instrument would be a product, or a car from for whoever. Informatica has an amazing MDM solution for things like product mastering. And if you're an agent and you want to talk to get the right context, you want to get the right context on I'm going to the car website, and I want to buy a car, which car, you want the context, all the contacts for that product. And so mastering that is super important.
And our vision is not that all the data is there is going to take to make that work. It's a logical semantic onto logic, maybe is better where these days layer that combines the metadata of the history of sales force with metadata from Informatica, it hears all these other data sources with metadata from MuleSoft, of -- here's all these other API-connected data sources with Tableau, which is a semantic layer to understand what is the semantic meaning of all this data. All of that comes together and gives us that rich context layer that AI can then use. So it's a huge event. I'm so happy we're able to get Informatica.
Yes. Is connecting data to the agents still the biggest challenge for a lot of your customers in terms of sort of the promise, and the reality right now.
It's not connecting the data, it's the AI shows them where the data is not clean, it's not right. They haven't mastered it. we even found that when we -- I think we were perfect, but [indiscernible], when we stood up our help.salesforce.com Agentforce agent's, they started showing us where -- in our data sources wasn't it wasn't clean, was it quite right. So we had to go and fix that. And we had all the tools, obviously, with our products to do that. And so getting your data right is definitely that first step for any success with AI.
Any questions? I have a bunch more, I'll open it up. Okay. I'll keep going. I think the next one -- trying to think next one. Verticalization for you all and bringing sort of more -- it seems to me like in an AI world, the ability to bring an agent that not only understands the sort of domain and in terms of being a salesperson understands the context and then actually maybe even the nomenclature that goes into a different industry something that might become more valuable over time. I think through AppExchange, you all let some of your -- like Aviva went out and sort of originally did that in pharma.
How do you think about that going forward for you all because I could see having sales agents that are tuned for retail might be different than insurance that might be different from financial services. So I know [ David Schmaier ] spent a lot of time on this topic, and I talk to him a lot about this topic.
I mean shootout to [indiscernible] earlier, former co-CEO he really started the motion to go industry vertical, which originally, our sales engineers would just go and say, sure, I can take Salesforce and I'll just configure it for banking, retail banking or investment banking. But then we realize it's more than just the data model. And so like when you -- everybody is talking about vibe coding your CRM is like, yes, you can create a data model, but it's far more than that. And so I think we have a huge advantage as you go deeper into our product line and you look at our industry verticals, we have a lot of industry vertical business processes built out. We are building out industry vertical Agentforce agent's. And Agentforce skills and topics that you can use in your industry that understand an insurance claim, understand, I know your customer motion in banking, understand like I'm trying to think of other examples, but just to understand all of those.
And instead of handing you a horizontal here you go, it's a toolkit, go at it, we can hit out of the box, and it keeps getting better. And we're exploring with our research group. How do we -- how could we -- might we fine-tune some smaller models that are industry-specific that really underban the business process that industry to make them even smarter.
And that sort of relates to my next question, I think I know the answer will be. But I expect you all believe that this is going to be a multi-model world where you're going to be using the right model for the right action for the -- in the right, again, context. Is that happening already underneath Agentforce, meaning if someone ask a fairly simple question. You don't necessarily need a frontier model, or you might just want an open source model or some -- to your point, a small language model. Is that already going on? And how, I guess, instantaneous is that when you put in a prompt as Agentforce is smart enough to know the context of the question, so I can go to the right model, get the right answer? Or is that still a little bit...
Exactly like that. It's more like the core reasoning loop, the large foundation models are really useful like to reason what you want. To then voice has its own models to do checking on ethics or violations that could be a simpler model. Just understanding the question of what did they -- were they asking and parsing it out in the right way, can be a smaller model. And so we're -- the first step is not like a cost optimization. It's like let's choose the right model for the use case because often, it's a performance thing like I don't need to run through 1 trillion parameter model due to the simple use case and by the way, it can be expensive and it's going to take too long.
And so quality is the first step, but then performance and cost will be the next to you. And so we're mixing models all over. And we can do it at run time. We can mix and match. I think we will head in the future, we will look at should we have fine-tuned models per customer for some of those use cases that maybe we're dynamically updating the models from each customer, like we wouldn't mix the data. So that's another idea.
And finally, like we're always looking at, well, what's the next frontier model that what can it give me? And will the next Anthropic model or OpenAI, 2 biggest ones, but -- we also look at companies like Mistral that we're invested in and Cohere and other model companies who look at what do they have. We've shied away from the Chinese model for various reasons, a lot of which are -- we sell a lot to the U.S. government.
Right. Maybe you could help me with the question I get a lot, which is there's obviously going to be some workflows that are deterministic, meaning if you have a policy around CPQ, you can't just model come up with sort of guest. It can't be -- how does that get integrated? You mentioned maybe it's the agent script point you made earlier about like how do you start mixing in the benefits of both probabilistic models, but also within sort of the parameters of having deterministic outcomes to some degree. You can't have salespeople being like, all right, like close enough on discount...
Yes. I think one of the best examples is a company called Regrello that we launched, which I thing is called Agentforce Operations?
Operations.
Yes. We never changed the names of our products but it at design time uses AI heavily. So trying to understand the business process of a corporation that's not written down. It's like, well, oh, you want to give a discount on professional services. That's actually an internal example where -- we wanted to -- for a customer, I want to give them highly discounted professional services in the deal for the implementation.
Oh, well, to do that, you need approval from these 3 humans. You need to go on these 4 systems. And it can look at all the data you could draw a diagram, you can parse it or you can look at some of the e-mails that are going around. And it's using AI to understand, well, what is the real human business process, but then it takes that and it turns it into workflow because at run time, it doesn't need to be the AI running that process. It's like, first, I'm going to ask Kirk for an approval to be an e-mail and then when he really says, yes, but I'm going to go to this person to make sure the system -- and it's obvious what it is, but figuring that out, we acquired in an agenetic process.
And so I think more and more, you're going to see that. And so like companies like Dell are like, well, we're saving a ton of money. We used to call it supply chain was the first here we use because they use it in their supply chain area, but it was just simplifying their internal business processes significantly.
We obviously talk a lot about agentic. And I feel like we're sometimes in a little bit of a bubble when we talk about this in the industry. When you go out and talk to CIOs or you're talking to some of your bigger partners, I mean, how early are we? I feel like everybody wants the agentic enterprise tomorrow, but when you go out and talk to customers.
I think we're really early. I mean, we're still super early. Right now, the hot area that's getting automated, it's customer service. That's where you see a lot of little start-ups. That's where we're playing. And then in collaboration with Slack and Slackbot and see Claude Cowork as an example, obviously, coding is a huge area. But yes, I mean those are the areas that we see right now.
Okay. And any industry you think that's farther ahead, the ones that are more regulated, seem to be obvious, that will take a little while longer in certain functions.
I think it's more like the CIO. It's more of the leadership of the company, are they leaning in or not? I was just in France. I was meeting with the [ Adecco ] which is a big recruiter. And they're going all in, they source temporary labor contractors to corporations of all sizes. And I went out to one of their recruiting offices because I wanted to see our software and use. And so they were using Einstein for sales. So that's machine learning. So just like just help me understand the score some leads and score the this candidate and is this a good candidate, matched this candidate with the right thing. So that's machine learning. Then it was using Agentforce to that outbound to have an interaction with a candidate. But it was because Pierre Matuchet, the CIO is an amazing CIO, and he's forward leaning and he's going all in, and he's figuring it out.
And so I think it's -- and then it's about like are you taking the right problem to solve and there's a lot of DIY out there that some has worked a lot has failed. I mean that's selfishly saying, let us help you. So that's another thing we're seeing. But it's still super early. And I think with AI, the demonstrations are so compelling, we think everyone is doing it, and we all have this fomo, well, I got to do it. And that's why a year ago, every CEO said, everybody do AI. And everybody bought various tools and do stuff. And now we're seeing more consolidation and more use case by use case success.
One thing I forgot to ask when we're talking a Headless earlier in the conversation is, it seemed to be that Headless in a market that's moving this fast lets the customer understand that they have optionality with you, meaning you're not boxing them in, and I'd imagine at a time where a lot of CIOs frankly, aren't sure in which way they might want to go 2 or 3 years from now that's actually a benefit, meaning I can count on you all to be flexible with me because every organization is going to have to be somewhat flexible in an AI world.
It's resounded incredibly well, and we just want to meet people where they are and where they are is moving. And we have built user experiences for 27 years. We think -- and you can customize them, but we think this is the first version that makes the most sense for you for sales, service. And maybe the future is not that at all and how I interact with enterprise solutions is going to be personalized just for me. And maybe it's not me, it's my agent or agents. I mean, you look at how people are coding, they're managers of agents now, like, rate the spec and test it and do.
I think every job function will move in that direction. And we want to meet the customer where they are. So what surface do you want to do that? And what user experience do you want? If you want to vibe code a new UI for part of Salesforce, go for it. And you can use parts of what you've already configured and you can build your own. If that's valuable to you, great. If you want to use it and have it surface in these other tools, great. if you want to be multiplayer and have multiple [indiscernible] working together, we still think Slack is the best. If you want to use Teams, many people have Teams, obviously, I think Slack is way better. we will help you use Teams as a service. And I think the world is moving so fast, we can't predict where it's going to be -- we all have to be super flexible and super fast and move with the same pace.
You've obviously been at Salesforce since the beginning. Are you pleased with the agility. I mean it's a big company. So to move -- I think there's sometimes a view of like inhibitor dilemma or those kind of things with companies. But do you feel good about the level of velocity that's going on...
I credit Marc Benioff. I think he is an incredible entrepreneur. And he's like, he's talked about a inhibitor dilemma, we have to go rethink how we're organized a -- should we when we think about forward deployed engineers, we have sales engineers. Well, what's the different -- if we're not building demos, how should we think about that? Should we deploy them more out into where the business is happening. And so Headless, yes, let's go all in on it. And so I'm very pleased with the rate of change that we're driving. We have an internal process called the V2MOM that helps us stay a line, and we just keep rewriting it because it keeps changing.
But that's how tone from the top, change, try some things, don't be afraid to fail, and that's coming from Marc, and then use that V2MOM process to say like we're changing now. Now everybody we're at, here's how we need to align. But it's never perfect. I just talked to some of the leadership in our technology and product organization, like they're asking how do we take more chances and do more. So we've got to keep hammering on it.
Yes. You're obviously very in the weeds on all the tech. And just out of curiosity, what's the sort of idiosyncratic thing that you guys have broken through on more recently that perhaps only you would find it interesting, but I'm kind of curious what you're spending time on, maybe that's in the bells of the technology, whether it's data, governance model.
A lot of it has been for me personally has been in the Slack business unit. And the breakthroughs I'm seeing is, how do you think about multiplayer Claude Code where multiple people are working together with AI to build something. And that could also be Cowork, or it could be Codex or it could be linear.
So it's a breakthrough of thinking about, well, Slack as the channel-based experience you're doing work together. And it's all human based, and we're bringing agents in and what if that agent is building code or writing an S-1 to go for it. Maybe Anthropic, using Anthropic to rates on that would be interesting. But how do we do that together? And so what is that experience? What's the identity of the agent, who like -- and how do you bring it all in together. And so it's not -- maybe it's not the sexiest answer of like, oh, we've figured out this identic loop for that. But it's really more of the user experience. And I think change happens at the user experience layer.
When Steve Jobs launched the iPhone is like, well, the world has changed because of the experience, the battery didn't last day, the outport may be the best, but it was the experience. And so if you think of the company, we're really leaning in harder on what is the experience of the future, and we're trying a lot of ideas, in Slack how -- what is the experience of many people working together with AI.
And is that pretty much the operating environment at Salesforce now? It's everybody in Slack? Is that...
100%. We all in Slack. We're all using Slackbot. I mean Slackbot as an agentic agent helping people, the adoption rate is the fastest I have ever seen of any feature we built. And it's helping everybody get their jobs done, and it's phenomenal. And so everybody is like, we now have just we had a big -- we have lots of meetings -- we just had a big meeting in Las Vegas -- Los Angeles with our top 500 people. And we launched internally Tableau Analytics in Slack, but implemented for every -- all of our regions and all of our sellers, so they can run their business like instead of going into Tableau or into Salesforce or something they built themselves pulling data out and putting it in Excel got for a bit. They're just living in Slack, running their book of business and what's my pipe for the quarter? What are my top deals, what I have closed so far, who has trouble? That's all happening in Slack with Tableau tied to all the data.
And it's a great use case to go to sell because they could say like, hopefully, they're not showing everything, but Kirk, let me show you how I'm running my business at Salesforce, and here it is. And it's a really compelling way to tell.
Yes. That was my next question, actually, which was, it was a reference selling, software choice but reference, anything in the [indiscernible] is reference selling.
I mean certainly selling Salesforce automation, if you're a salesperson [indiscernible] use our tools. It's very easy.
And do you think that Slack but what you showed to customers kind of changes their perception perhaps about there -- where you can go with your technology?
Yes. [indiscernible] the team shop where they're like that. We don't need another chat tool. And we're like, yes, but can I do this? And they're like, oh, wow, and it's tied to Salesforce. And we have Salesforce channels and Slack, all the data is there and Tableau Analytics, all my work. Everything is there. It changes how they think. But we have more work to do there.
Anything in particular you think you have more work to do?
I think we have more work to do on both enabling with our teams of like telling that story and coexist with Microsoft Teams. Like in Slack, you can now join Teams Meetings, It can -- you can MCP to the team's data Black Box could use that data if you're working -- also working in Teams. But people -- most customers I talk to, they're not working in Teams. They're using Teams for video and they're using Teams for direct messaging, which is a little bit of work, but they're not really working together deeply on something. And so -- but we have more work to do on and getting some IP out there.
Just because I think it gets off a little bit. I mean, I think Marc talked about Slack getting the $10 billion at some point in time. What's the -- is the monetization sort of thought process behind Slack changed at all because of this?
Yes. Yes. So the monetization is still very much license based. We move you up in the additions. And so you want more access and more Slackbot, you move up in addition. So that's a typical motion really successful. It's one of our best executing business units. But we also see opportunities for some additional usage-based pricing to come out, which we haven't been out yet, but we're talking about working on, everyone wants their Slack corpus of data. All our partners want access to the APIs, the [indiscernible] products because now with agentic AI the intelligence you can derive from all of the unstructured data in Slack and the messages, the files, all the collaboration is a huge asset. And that's what you can see in Slackbot, but maybe one of these some other tools. And so we can monetize that as well the access to all that.
Yes, pretty amazing amount of context from a business is in Slack for a lot of them.
It's shocking, yes.
I got one more, unless anybody else has a question. All right. All right. Kind of an open-ended one, sort of maybe a softball to some degree. But yes, what's -- if you guys win in agentic enterprise, right, what would you view as success over the next couple of years? Like, obviously, adoption, you mentioned it earlier. Is it Slack becoming -- from a lot of your customers becoming the operating system for them is that what are the I don't know, KPIs to some degree that you're keeping an eye on to know that you're right track around agentic...
I would like to see Slack become the interface for getting work done for sure. And I think we are well on our way to that. I think success is also that you can clearly see how the enterprise has changed with a combination of human workers and digital workers and that's reflected in our solutions, making that possible, but it's also reflected in our numbers where you're seeing like, okay, that's amazing. This company is so much more productive because 1/3 or half of the workforce is digital labor and AR investors can see and that value is now seen in these mix of license and consumption-based revenue. And I think -- we're still on the evolution to consumption-based revenue. You see it. We've had it. Marketing Cloud has had for years. Agentforce is doing really, really well. Data Cloud is doing, you know.
But I want to see that like really clear in the market, and it's not just our pricing and our revenue there, but what has it done to the customer base? Like how does that show up where, wow, your call centers have the size and those people are now doing other higher-level jobs, and your customers are happy. And by the way, it's also a revenue-generating center because everything is blending now. It's like this was true before with the agents that they don't care if I'm a service agent, but I could also tell you like, I could upsell you on something. So that's kind of the future I see.
Agentic work units, is a something you are keeping an eye on.
Yes, it's -- we really were trying to move away from tokens. I mean, because tokens are not a great measurement of did something really get done...
Not really, token has value.
This is how much we've paid model providers and helps with their like it's kind of like leaderboards for vibe coding and what's your -- are you token maxing and who's using the most tokens to vibe code. And if you read about that, people say, well, that's a terrible metric because people are just going to try to use the most tokens and it's not really a right metric for output. And so AWS is definitely the right metric. We're trying to tie Slack to that metric as well as that drives a lot of agentic work units. And then from agentic work units to outcome also.
Great. Yes, we're right at time. Parker, thanks very much for being with us.
Thanks. Really appreciate it. Thank you for having me.
Thanks a lot. Thanks, everybody.
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Salesforce — 2026 Evercore Global TMT Conference
Salesforce — 2026 Evercore Global TMT Conference
Salesforce treibt eine "Headless" Plattform und agentische KI (Agentforce) voran, mit Slack als zentrale Oberfläche für menschliche+digitale Zusammenarbeit.
🎯 Kernbotschaft
- Kern: Salesforce setzt auf eine Headless-Architektur, Agentforce (agentische KI) und Slack als Multiplayer-Engagement-Layer, um CRM-Prozesse mit Kontextdaten und Mixed‑Model‑Orchestrierung zu automatisieren und Kunden "dort abzuholen, wo sie sind".
🚀 Strategische Highlights
- Headless: Neue Experience‑Schicht trennt UI von Backend; Lightning interpretiert Metadaten, erlaubt individuelle Oberflächen und direkte AI‑Interaktion.
- Agentik & Workflow: Agentforce kombiniert nondeterministische Modelle mit deterministischen Skripten (Agent Script) für zuverlässig steuerbare Prozesse.
- Data & Integrationen: Data Cloud plus Informatica (MDM) liefert den kontextuellen Daten‑Mastering‑Layer; MuleSoft/Tableau integrieren APIs und Semantik.
- Multi‑Model: Laufzeitmix verschiedener Modelle (kosten/Perf./Qualität), Zukunft: feingetunte Modelle pro Use‑Case/Kunde.
🆕 Neue Informationen
- Update: Informatica übertraf laut Harris die Erwartungen im ersten vollen Quartal; Slack‑MCP‑Interface und interne Slack‑Adoption zeigen deutliche Nutzungszunahmen. Es gab keine neuen finanziellen Guidance‑Zahlen.
❓ Fragen der Analysten
- Datenqualität: Kernhürde ist nicht die Verbindung, sondern saubere, gemasterte Daten; Agenten offenbaren Lücken in den Quellen.
- Monetarisierung: Diskutiert werden Named‑User‑Lizenzen versus nutzungsbasierte Modelle; Salesforce prüft beide Wege für Agent/Slack‑Erlöse.
- Determinismus vs KI: Kritik/Zweifel an nondeterministischen Antworten gelöst durch Agent Script und hybride Workflows; Details zur Breite der Umsetzung offen.
⚡ Bottom Line
- Fazit: Strategisch sinnvoller Kurs: Salesforce kombiniert seine CRM‑Datenbasis, Integrations‑Stack und Slack‑Netzwerke mit agentischer KI. Potenzial für neue, konsumptionsbasierte Erlösströme und höhere Produktivität; kurzfristig bestehen Risiken bei Adoption, Datenaufbereitung und der konkreten Monetarisierung.
Salesforce — Bank of America 2026 Global Technology Conference
1. Question Answer
Thanks very much for coming. I was looking forward for this session today because Miguel and I had a terrific discussion after the company reported numbers, he's convinced I'm wrong with my rating, and he's going to prove me wrong. And I'm very open for the challenge.
So as you know, I'm new to cover software being covering cybersecurity for 20 years and networking for 30 years. And I always say that lately, I'm the garbage person at Bank of America, garbage not from a person of quality, meaning everything -- every time someone leaves, they tell me, okay, you cover it. So I cover everything else basically. That's going to change soon, but software is my focus, networking is my focus.
And I want to start with a few things before we start -- I want to start with outlining the background for the discussion. We have 30 minutes to discuss and we're going to talk strategy. We're not going to talk about the quarter. I don't care about the quarter. I talk about -- I care about where is this company positioned for the next 10 years.
Salesforce today is a much bigger company than it was 7 years ago. And the growth decelerated. The growth in the last quarter with professional services, 7%, 7.1%, without 7.7%, it used to be 30%. It used to be 20%. And that's before AI. We're not talking about AI. AI might be a tailwind, might be a headwind, right? So what I want to understand is the reasons for the deceleration, the risks that we see in AI, the opportunities that we see in AI, and how the company is positioned to basically address the opportunities because the whole discussion of this quarter, by the way, for me, it was the first time I do a quarter call for Salesforce, and the whole discussion was about AI. The whole 1.5 hours was about AI. So I want to understand AI, and that's the purpose of our discussion.
So with that, Miguel, thank you very much for coming, and thank you very much for taking the time to educate me because I need this kind of education.
And I want to start with big strategic positioning. No, I'm not giving you kind of direction with my question. I want to ask you, what do you want to highlight when it comes to the opportunity to accelerate growth over the next few years? What are the initiatives that you think will drive higher growth in the future.
First of all, thank you for having me. I will actually very much looking forward to these conversation, we sort of [indiscernible] the eyes a little bit. Can you hear me? The mic. It doesn't seem to be, if it's working?
No. All done. He's fixing it.
Feel is not working very well. Can you hear me at the back?
He's been something new.
Hello, hello. Okay. So listen, so first of all, I think since earnings is -- I've done like 10 analyst meetings. This is the one conference that I wanted to come to. You have the analysts that I wanted to meet you face to face. I've talked a lot about you. You stated about the company. I actually was very curious to understand when I saw your price target. I mean, I'm the Head of Sales and the Chief Revenue Officer, but I also started finance. I started financial engineering, financial management at MIT. I understand valuations and I was curious to get to know you. And then when I read -- I like. So I have a lot of respect for you. By the way, you are very smart. A lot great experience. You have listen, you haven't eaten a lot [indiscernible] but listen, first of all [indiscernible].
Of course, we have -- we bought a company last year that was like with the inorganic growth and we grew 13% revenue, 14% CRPO, we generated $6.7 billion of cash flow, not bad in 1 quarter. I mean there are companies that you like a lot that in 1 year, they don't generate that cash flow. There are companies that publish results the same day amazing results. We like that company. I think there are a lot of people here in San Francisco. And the whole revenue for the whole year is not even the cash flows of Salesforce. But let me...
But I'll stop it for a second because it's a conversation. In the last 2 weeks, we had a rally and the rally in software you are lagging behind. Your stock went up 3%, the others went up 30%. So something in your message doesn't get across to investors. And the fact is it's not us, that's the stock behavior. So investors are concerned. And the question is, where are they wrong? Meaning, what are the growth opportunities that you see in front of you that could prove...
Let me answer the question, but I also need to address some of the inaccuracies. So we the store went up 8.5% on Friday, it went 9.7% yesterday Monday, basically the same as they [indiscernible] or ServiceNow, et cetera. So I don't know where you get the 2%...
It was since the beginning of the year. So it went down, in the last the last role, right?
So listen, we -- our business is for 2 or 3 years, nobody really knew whether Gen AI first, then AI than Agentic was going to be a tailwind or a headwind for enterprise over companies. The world was divided. We -- I joined the company in 2011, they left for 3 years and then came back 3 years ago to be the President and Section 16 Officer and Head of revenue. And I mean, we were, I would say, cautiously paranoid about what could be happening. Last year, we saw it very clear. AI is a massive win for our business. We were competing in a crowded market where we are the absolute leader in a category, SaaS CRM. We've been doing that for 27 years. And we have amazing growth when we are small. But then when you -- as you grow, as you grow, as you grow, the growth starts being a bit more difficult and it's a multi-hundred billion TAM market.
All of the sudden AI is doing several things for us. So first of all, everybody loves AI. Everybody loves the AI labs. The intelligence utility is incredible. But in the enterprise, to convert that intelligence into proactive work, there are a lot of things that need to happen. You need to have the deterministic workflow. You need to have the right context for the data, you need to have the compliance, the government, the permission sharing. That [indiscernible] infrastructure that we built over 27 years is the big difference between beautiful AI for the consumer and productive AI for the enterprise.
So we are very well positioned. AI is making our products easier to implement, easier to use, easier to enrich and put data into and easier to consume. So it is making our different clouds more valuable for our customers. And then AI is giving us -- is opening a door of a multi-trillion, multitrillion TAM market, which is the digital labor. So today, we had the SaaS market, people continue, by the way, the number of seats, the number of salespeople, the number of service people still continue to grow. We can later talk about what happens if it start declining. We can talk about that because for some companies, in some industries, at some point, the number of seats may decline, okay? But forget about that for 1 second.
In addition to that, which is our traditional business that was decelerating, all of a sudden, you have an opportunity to monetize AI in different ways. First of all, the existing sets, we are upgrading them to our higher-end SKUs, which we call it Agentforce One Edition, Agentforce for Facility, Agentforce for Service. Every time we do that, on average, we do anywhere between 60% and 80% uplift. That's pretty big. And customers are very happily paying because now they have access to all the agentic capabilities of our product.
The second way that we monetize AI is because AI has made our software easy to implement, easy to enrich and easy to consume through conversation, then there are more seats available to us. If you look at our last earnings, 7 of the top 10 deals were customers that found new people, new humans to use our licenses or more licenses. It's the opposite. People think that AI is going to reduce licenses, so far, it's increase in licenses.
And then the third way to monetize, which is probably is 50% of the monetization that we do is what we call Flex Credits. So we basically, for customer-facing use cases of agents, those agents need fuel. So we charge them with fuel. We call them Flex Credits. And we put enough in the time so that they get going. Sometimes they buy for the next 3 years, sometimes they buy for the first 6 months. And then customers come and refill the tank. So we are seeing an explosion of Agentforce, which is one of the main drivers. Our core clouds now are better, so they are growing also, and they're growing healthily.
Then you have products like Slack that is exploding. And then we run a very diversified portfolio of products. And every quarter, there are some products and geographies and industries that they don't perform that well. But when you look at our numbers and the most important thing is, the [indiscernible] is net new bookings. So you sell new bookings, and then the net is because there are customers that are treated. Our attrition levels are decelerating and our bookings level are increasing. The difference, which is the [indiscernible] is accelerating. And we saw that last year after a great Q2, the best Q3 ever, the best Q4 ever, the largest Q1 ever that we just did, then the net NAV is accelerating significantly and is growing more than the AUV. And when the lines crossed and they crossed last year, the cross in H2 last year, they continue to surpass the net NAV growth continues to surpass the AUV growth in H1. That is when AOV accelerates organically. And that's what happened.
That's why we committed a month ago, with less visibility, but with a lot of conviction, we committed that the revenue was going to be accelerated in H2, and it's going to reaccelerate. In parallel, Informatica, the revenue on a on an organic basis is reaccelerating significantly. And then we are many other places that we can monetize, and we can talk about that later.
What is the core value of Agentforce? Meaning what do you bring with AI to customers. And you touched on it at the beginning. Why would they use your offering versus going and trying to develop it on their own. And I'm just talking generically.
Yes. Listen, Probably, I remember when we started, there was a website. I don't use it anymore, but remember, there were like 20 agentic platforms. And then 6 months later, this was 2 years ago, there were 150. Probably today, there is 10,000 agentic platform. There are 10,000 ways, there was 1,000 companies that offer a platform that you can build agents, okay? So why would you build agents with Agentforce and not with all the platforms.
So first of all, Agentforce has a number of advantages. Think of in Agentforce like an opinionated hardness or commercial use cases. So where you have direct access to the context of your CRM because it's surfaced through that harness. You have access to the hundreds, sometimes thousands of flows that customers have developed in their orgs, because when a customer implements Salesforce, what they do is they qualify their standard operating procedures in our software, and they build flows. We have a full -- they build workflows and all the workflows, it's like a library of workflow. They're available in their org. Agentforce has native access to those flows. Agentforce can easily hand over to humans back and forth. Basically, that's one of the biggest differentiators, customer, you cannot do that with other platforms. Agentforce is embedded. Agentforce allows you to choose whatever LLM you want to be on the back end. If you use -- and then Agentforce has many other advantages, and has 29,000 customers, which means that nobody in the world has the amount of customers that we have, which means that we've learned.
Our Agentforce for today, the platform, is 1,000x better than it was 2.5 years ago when we launched it. The same way that some of our competitors have increased improved. But when you have 20,000 customers across many industries, geographies, you learn a lot. By the way, some big CEOs and big personalities in the industry, they would tell you that, that agentic layer is going to be commoditized, okay? The good news is, be my guest, build agents on another platform. I want more agents. Agents are users that use platforms at a high scale. We started saying the world of AI is humans and agents working together. We changed our tag line in the company. now is humans, agents, leveraging platforms working together.
And the beautiful thing is, if you don't build your identic layer or your specific agents typically, companies use several agentic layers to build different agenting use cases in the company. That's okay. Because if you want to attach to customers, you will most likely go through our platforms. And that's other big thing that is happening. This is the one more thing like Steve Jobs. That is our Headless 360 strategy that we just launched. Every part.
Okay. So then you can ask a question.
Go ahead here. Yes. Because for me, probably the most exciting thing that we have and it's on top of what we guided.
Why is Headless different than the regular agentic opportunity? Maybe for the basics for those that don't know the company and don't know the space of Headless, why is headless different? Why is it growing? You spoke about it also on the call on the conference call. Why is headless growing the TAM.
Yes. So growing Headless can significantly or will significantly expand the TAM. We are still not factoring any of that in our H2 revenue reacceleration or in the profitable growth [indiscernible] $63 billion and Rule of 50, which is good news for investors okay? So what is different? It's a fundamental difference, before our software, by the way, most enterprise over where a full stack with the database, the workflows and the permission in everything and then we put the identic layer on top. So customers pretty much if they wanted to build agent workflows on Service Cloud, they need to do it reinforced.
Now we decouple all those layers, and we've exposed everything and we wrap them with MCP servers. So you can access the data. You can access the workflows, you can access even Agentforce, you can access lag through MCP service, which means that anyone, anyone, anywhere in any surface. I mean, many of you may be working on Slack great. You can access our [indiscernible]. Many of you may use Cowork, okay? It's very popular now. I use Cowork myself. Well, you use codec or you use another platform. So now you can use our software. In fact, I like to be controversial like you. And people are saying, okay, but people are going to vibe code this CRM. And we've been saying for a long time, that's not going to happen. People are not going to vibe code this CRM, because then they have to buy operate them and then maintain them. And now I say the opposite. I think people are going to vibe code this CRM. That's the future.
They're going to [indiscernible] because they want, those components that are already secured, they are trusted that the uptime is the right thing that you can respect permissioning, et cetera. So it's humongous. It's so big that we are afraid of we need to -- we are very cautiously we're talking and working with our biggest customers, our biggest partners to find the right monetization strategy because our #1 value remains customer success. We don't want to introduce -- we don't want to either say like our friends from Germany, oh, no, nobody access our platform or other companies that try to really take advantage of the opportunity. We just want to do something that is fair.
If you are using our platform in a way that wasn't meant to be because a human being used to the platform maybe engage with the platform. I mean, if you're in a call center, maybe 50 times a day, if you are a salesperson, maybe is 10 times a week, if all of the sudden, there is an agent doing that on behalf of a person or on behalf of an organization and a success in the platform 1,000x more. Well, first of all, our cost to serve, I mean, we'll go through the roof, so we need to monetize that, and we're working again, and every conversation we're having is incurrent constructive, [indiscernible] understanding, and it's going to be a huge opportunity for the future.
Got it. Agentforce grew like 20% year-over-year this quarter. It grew 50% sequentially. Where are we, two questions. Number one, how do you help customers adopt it? Meaning you spoke about flex spending. Can you talk about the program? What is flex spending and how does it help adoption?
And number two, where are we in the deployment cycle, meaning when you talk to your -- you have so many customers, 20,000 customers, when you talk to your customers, do you need to convinced you need to educate them about Agentforce? Do you see deployment? Or is it really at the beginning? I'm trying to understand where are we not from a technology point of view, but from a market readiness point to deploy Agentforce.
I think that's another piece of good news. I mean I'm very, very, very close to where the agentic action is happening. I'm talking to I'm very curious to intellectually to understand what is this new trend. And I would say that customers overall, forget about Agentforce, across the board, they are in a nascent period in the agentic transformation. We put -- we've done one thing that is very cool, working with external consultants. They are working with our expertise of 83,000 people and 150,000 customers. We've mapped what would be -- how would every customer in every industry. So we -- I think we [indiscernible] 17 different industries. And in every industry, we look at the top workflows and for each workflow, how the workflow will be identified. And then we come up with agentic use cases. And then we map them and then we create a library of agentic use cases with a lot of information what data they need, what do they do permissioning, got rails, et cetera.
So every time that I talk to a customer, I put a slide with anywhere between 120 and 180 use cases of agents. It's overwhelming. I call the eye chart across the workflow. They understand the workflow. I then pick up a few examples on how the process works today and how they would work with agents. But then I tell them, listen, I know the company is not ready to do that because companies need to be ready. You need to have the change management, but also you need to have the data. You need to have the legal checks and balances on any identic use cases. And I always position what we call the hero agents, the 5, 10 use cases that are powerful that I know are easy to implement.
And customers today, they are probably in the first 2, 3, 4 initial use cases of a at least of 100 and 120. So they're in very early stage. Every company, the first thing that they realize is the data is not ready. There is not enough and the quality is not there. is not clean. It's not connected, it's not been leveraged sometimes. And by the way, that's why we invest in Informatica. That's why we created this layer at the bottom, we call the Data 360 layer, or the Data Foundation layer. That is a combination of Informatica, [ Meso ] and Data Cloud is a $7.5 billion business growing double digit. And it's going to be a big differentiator for Salesforce because everything starts with the data.
And then if you have the right data, the right context, agents are not going to do ship. And this is where everybody starts. I think, every time that I tell the story, I get very well prepared for the earnings and go and go to the top 100 use cases of customers. And I get surprised because I have the same names that I talked about 3 months ago, oh, but they only had 1 agent, now they have 5 or they only have 1 million AWEs, now they have 10 million. It's live. It's an exponential acceleration. That's why the AWE use that at the end is a metric that you need to follow very closely. -- because it's real productive work, and I can walk you in a different context exactly at what -- how we measure AWE is because this is real work, it's not just taken.
That is exploding, we grew double the AWU quarter-on-quarter, 7x Q1 versus Q1. And it's -- we are just -- I think in 5 years will be probably 500x more consumption than we are today. It's that big, and we are solely in the game. And it's everyone.
Do customers feel comfortable with pricing? Meaning the whole industry goes from seat-based pricing to consumption-based pricing. How do you help your customers to make the transition?
I love you. Because we -- I have like 10 or 12 questions that your team has told my team that maybe you may be asking, and this is the first one in the list. So Thank you.
Perfect. Perfect. So the question list is just to -- I just want to make sure that I don't run out of questions.
Everything else is actually I was going to tell you at the beginning ask me anything, seriously. There's nothing to hide. So pricing has been fascinating, to see what's happened with pricing. We had listen, no idea. We were probably the least sophisticated company in terms surprising because we were selling by seat. That was our only metric basically on the pricing until 2 years ago. Then we launched a in Agentforce, and we launch it for with -- we thought we were very negative conversations. What is the conversation? Well, we don't know, but it sounds good. And it's -- then we defined it in the contract like the back and forth between a customer and agent over 24 hours, okay?
And then very soon we realized, okay, $2 per conversation, is that too much [indiscernible]. So fast forward 2 years, we are meeting customers where they are in their agentic journey. We are highly sophisticated. I mean what I'm saying is that more customers want predictability. So we have two ways to show predictable pricing. One is for internal use cases for human users of our licenses. We upgrade them to the genic version, which is the higher the premium version, typically with a 60% to 80% uplift and then they have unlimited access. We meter, but for them, we don't have meter. So no matter what they use, they pay the same. They like that a lot. In fact, those SKUs that are now is a multi-hundred probably as or $80 billion business, is growing 60%, okay?
And then the customers that want, okay, but I want to have customer-facing agents, because have a demand plan of agents are going to deploy 20 different customer-facing agents and they're going to be consuming credits and data, et cetera. So we build a demand plan. You're going to need all these credits, all this data. And the customer said, what if it's very successful and well, it's going to be more. Yes. But what if it's not successful, it's going to be less. Okay, I'm going to fluff. So we do the ILS -- unlimited the agentic enterprise license agreement, which essentially is unlimited, we fix the price, we still meter to give the information to the customer, but it's unlimited. And sometimes, customers win. And when customers win, we always win because then the renewal comes and then the customer is -- have deployed 10 agents out of 100. So okay, they want in the first 10. But at the end, we don't want to win or lose. We just want to have a fair business with a fair margin, and that's what customers want from us.
And it's predictable, it's beautiful. There are customers that are putting their toe in the water and they don't -- they just want to say, okay, I don't want to pay anything. I just want to pay when the agents consume perfect, as you go [indiscernible]. And there are other customers that say, Okay, I think I'm going to buy 1 million credits. And then you can use it in 2 years. Okay. So we are meeting customers. They are the last thing, particularly enough because we deploy some out-of-the-box use cases like agents or operations agents. And now we can price per business metric based on value. I'm telling you, I lot of business value. When I've done business value pricing in the past, we've made a lot of money.
And then customers maybe share business value, but then at the end, they say, no, I want something flat. But we are Today, we have like 10 ways to price Agentforce or agentic. But if the customer wants an 11 or 12, we'll do it too because we are all learning together. And at the end, I want the best for the customer.
Got it. We have 2 minutes left, and I don't want to completely dominate the meeting. Is there any question from the audience? Just raise your hand, we have a microphone, sure. Do we have a microphone for the audience?
[indiscernible]
[indiscernible] Yes. Premium, which typically means their pilots. Let me start with the end in Q1 in the top 10 deals, that represented $800 million of bookings and representing 2.5x more than the Q1 last year. In those $800 million, there were 3 deals that were pilots, that were successful pilots, and then went into production with a very large deal. They made out of 90,000 transactions, they may be the top 10. So they were good.
So what -- I think the -- what makes it work is having the data having the legal frameworks in place, legal is important. Legal needs to be part of the whole thing because there is a new thing about liability, share liabilities. It's -- now these agents are doing what humans you to do work many times with customers, which is what from a legal perspective, you need to cover that. And then the business value needs to be there. Then the reason that there is a change management that is very important. Typically, the good successful pilots are those where you are on top of the agent, and you are on a daily basis, understanding that's why an agentic layer, a powerful agentic layer is important to do the right testing, the right monitor and the right observability. You're listening to what the agents are doing and real-time changing and because otherwise, the agents drift.
[indiscernible]
Yes. So for us or for the customer? Both. So I mean one of the beautiful things about this new capability. I mean we -- for 27 years, we've been buying and either organically or organically, we've been adding new capabilities through our Customer 360 Suite, we add in Marketing Cloud, and we are Analytics, and we have it. Every time that we added capability, we were able to monetize the customer another 10% or 20% more, okay? The beautiful thing about these new agentic capabilities when customers start the agentic journey with us. They all of a sudden, they use our software in a step change of how they use our software in a totally different way. And that gives us the opportunity and again, the fair opportunity to monetize them in a also a step change.
So when customers start the journey after the initial pilot, the first bite of the apple, we increased our -- they increase their spend with us by 50% or even 100%, they double. And then we see, on average, those the customers that are fully advanced, there are 3, 4 times the original AOV before they started the agentic journey with us, 3 to 4 times. Again, we started this when we were a $40 billion ARR company, more or less, now we have $46 billion or a little bit less than $40 billion.
So if we get every single one of our customers to start their identic journey with us because every customer is starting their agenting journey. The question is, are they going to do it with us or with somebody else? I think we are very well positioned so that we are the chosen platform for them to become agentic, at least in the front office. And when they do that, their revenue with us goes up 3 or 4x, which is beautiful.
For the customer, the ROI, every use case is different. But Typically, the ROI of an agent is much higher than the ROI of the equivalent human. What you're finding many times is humans and agents, leveraging platforms working together, and they come up with new use cases, new services that they were providing to the end customer that they before didn't do. And customers continue to invest which is a good sign of good ROI with us. And I think there is another discussion, maybe that's what you have in mind, which is the tokens discussion. I'm not an [indiscernible] line provider, so I cannot answer, but our role is to also optimize that for our customers. We are -- we will become a gateway between the agentic use cases and the LLM. The LLMs are utilities. And doing depending on the time of the day or the use case or whatever, there's one that is going to be cheaper than others, and we're going to go to the right one for the right use case of that agent.
I know we're having fun, but we are over the time. I want to thank you, Miguel. This was a terrific session. Thank you so much.
Than you for the opportunity. Thank you everyone.
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Salesforce — Bank of America 2026 Global Technology Conference
Salesforce — Bank of America 2026 Global Technology Conference
Salesforce sieht Generative AI als Treiber für wieder beschleunigtes Wachstum, konzentriert sich auf Agentforce, Headless-APIs und Datenlayer als Monetarisierungshebel.
🎯 Kernbotschaft
- Fokus: AI ist für Salesforce ein klarer Wachstumstreiber, weil die Plattform kontextreiche, regelbasierte Workflows bietet, die reine LLM-Lösungen im Unternehmen nicht liefern.
- These: Agent-basierte Automatisierung (Agentforce) schafft neue Nachfrage, erhöht Nutzung und AOV (Average Order Value) und öffnet einen deutlich größeren TAM durch digitale Arbeitskräfte.
📈 Strategische Highlights
- Agentforce: Native Einbettung in CRM-Workflows, Live-Handover zu Menschen und Auswahl verschiedener Large Language Models (LLMs) als Differenzierer gegenüber generischen Agent-Plattformen.
- Headless 360: Entkopplung von Daten-, Workflow- und UI-Layern über APIs (Headless) — soll Nutzung auf beliebigen Oberflächen ermöglichen und TAM erheblich erweitern.
- Data Foundation: Integration von Informatica und Data Cloud (rund $7,5 Mrd. Business) als Voraussetzung: Datenqualität ist entscheidend für skalierbare Agenten.
🔭 Neue Informationen
- Monetarisierung: Drei Hebel: SKU-Upgrades (60–80% Preisaufschlag), zusätzliche Seats durch neue Nutzer und Verbrauchsmodell über "Flex Credits" (Credits für Agent-Aktivitäten).
- Adoptionsstand: Marktweit noch früh; viele Kunden in Pilotphasen (Top‑Deals enthielten erfolgreiche Piloten, Top‑10 repräsentierten ca. $800M Bookings), aber rapide Skalierung bei erfolgreichen Piloten.
❓ Fragen der Analysten
- Pricing: Wie Kunden von Seat‑ zu Consumption‑Modellen übergehen — Antwort: flexible Angebote (Premium-SKUs, unbegrenzte Enterprise‑Agreements, Credits) je nach Kundenbedarf.
- Adoption & Data: Haupthemmnis ist Datenqualität und Change‑Management; Salesforce setzt auf Vorlagenbibliotheken und Beratungs‑/Implementierungsunterstützung.
- Monetarisierungsrisiko: Management räumt ein, dass massiv höheres Agenten‑Volumen Kosten treibt (Cost‑to‑serve) und faire, vertragliche Preisfindung nötig ist.
⚡ Bottom Line
Salesforce positioniert sich klar als Integrator von LLM-Funktionalität in produktive CRM‑Workflows und sieht mehrere skalierbare Erlöshebel (Upgrades, Nutzerwachstum, Credits). Adoption ist noch früh; der Upside für Aktionäre hängt von erfolgreicher Daten- und Implementierungsunterstützung, sauberer Monetarisierung (ohne Kundenfrust) und Kontrolle der Servicing‑Kosten ab. Kurzfristig schafft das Agent‑Momentum Upside, langfristig bleibt Execution‑ und Preissetzungsdisziplin entscheidend.
Salesforce — Special Call - Salesforce, Inc.
1. Management Discussion
Good morning, and thank you for joining us. I'm Valmik Desai, Vice President of Investor Relations. This session marks the fifth in our series of quarterly post-earnings webinars aimed at providing you all with a deep dive on our latest product innovation, super excited for today's session. We will deep dive on Headless 360 and Slackbot. And as you heard on our earnings call earlier this week from Mark and the team, we're incredibly excited about the opportunity ahead with Headless 360 bringing together humans, agents, headless platforms. So customers can really use Salesforce with any coding agent across any surface. We're also seeing incredibly strong momentum with Slack and with Slackbot, which we're super excited about, personally my favorite product right now to use. I wake up to it every day. It's rapidly helping our customers become agentic enterprises.
Some of our comments today may contain forward-looking statements that are subject to risks, uncertainties and assumptions, which could change should any of these risks materialize or should our assumptions prove to be incorrect, actual company results or outcomes could differ materially from these forward-looking statements. A description of these risks, uncertainties and assumptions and other factors that could affect our financial results or outcomes is included in our SEC filings, including our most recent report on Forms 10-K, 10-Q and any other SEC filings. Except as required by law, we do not undertake any responsibility to update these forward-looking statements.
All right. With that out of the way, I'm super excited to have Joe Inzerillo, here with us. He leads our enterprise and AI technology business, also has the coolest background in the business. So thank you for joining us, Joe. We also have Rob Seaman, who runs Slack here. We're going to start with the brief presentation, with Joe kicking us off and then we'll jump straight into your questions. Now I know this is definitely not a shy group, but please do submit your questions in the chat. And with that, over to you, Joe.
Great. Thanks, Val. So back at TDX, which seems like a lifetime ago, but it was only, what, 6, 8 weeks ago, we announced Headless 360 and the response has just been unprecedented. People are super excited about it. But there's been a lot of questions about what it is. And so I thought we'd spend a little bit of time talking about that.
So we go on to the next slide. The thing about the whole concept of Headless 360 is really leveraging the stuff that we already have. So if you think about things like our data layer, the layer of context, the layer of work, where all of our apps sit, the agentic layer between Agentforce, Slack, Tableau that sits at that level. And we have an engagement layer up top, where you could see our new Agentforce Coworker, Slackbot, some of our customer apps, custom apps and things like that, that sit up there. But Headless 360 is really meant to be that glue that gives the customers and actually ourselves internally huge flexibility in how we want to represent all of that goodness that sits in the stack below it.
And so previously, at Salesforce, we and our Salesforce admin, were really talking to the computer to provide instructions in advance to create an interface for humans to use. We're now in a world with agentics where we could actually have the agents create the UI on the fly. And Headless 360 is the way that the agents know how to use the Salesforce platform and leverage that 27 years' worth of goodness and history that's baked into it. And so it's really about liberating folks and the way that they want to do it, but liberating them through agentics. And so that's the part that's so exciting is that unlock -- to get the wheel spinning to get these new types of applications that people have never thought to build working and when it works, it's like magic.
So we're going to dive into that a little bit. So generally, in the Salesforce ecosystem, you have a user who is asking for something directly. And so they may be talking, let's say, Claude. And the agent knows how to then go and hit MCP endpoints inside the Salesforce ecosystem to ask questions. And it knows what questions to ask because these aren't just APIs, they are MCPs. So they describe semantically what they're capable of doing. And that allows humans and agents working together to drive more value. And obviously, this works all over the place. It works in Slackbot under the hood. That's the way Slackbot's working right now today. It works in Codex. It works in Claude. It works in all the major AI platforms. But it really is this work where you want to work with the tool you want to use, but still leverage the capabilities of the Salesforce platform. And what we've seen is when people adopt this pattern, they consume more of the Salesforce platform than they ever have because they're liberated to do so in the way that they want to do it and they can use the agent to really double down on the capability set.
Go to the next slide. So I think one of the things that I love about this is just seeing the utilization. So you could see SaaStr -- I think we skipped one there. like the one forward. Here we go. You can see SaaStr on the next slide here. And I love that example with them because they actually put out a tweet that essentially said, I'm paraphrasing, they've reduced their Salesforce licenses, but they've actually been paying more for Salesforce and it's worth every penny because they were able to use some of the early capabilities of the Salesforce MCP, which is really where Salesforce Headless is going to actually build their own custom interfaces. And that allowed them to just leverage more of the platform than you've ever been able to do before. And that's the kind of creativity that we've seen happening in the community and Headless 360 is really speaking to that.
And so the Headless 360 brings the humans and the agents together in Slack. And so we use this internally when we're building Salesforce experiences in Slack, they come preintegrated. So if you think about, for example, our Slack CRM is really Salesforce power sitting behind the scenes, the trust layer, the application layer, the context, everything that you've always loved on this. And at the same time, it's actually in Slack. Looking native. Nobody would ever know that Salesforce is behind the scenes because the interface is the Headless -- the Headless interface is Slack. And so no better way to actually show you that. So I'm going to bring on Rob, who's actually going to take you through a couple of slides and then show you what this looks like in practice. So with that, I'll hand it over to Rob.
Thank you, Joe. And as you heard on the earnings call, obviously, we're having a ton of traction and success with Slack in the market right now. We're very excited to meet this moment because we think it truly is where AI is going to work moving forward. So if you go to the next slide, one of the things we're seeing is, obviously, there's a ton of money that is being poured into AI by our customers and a myriad of companies around the world these days, but there is a missing piece. And outside of agentic coding, obviously like a true translation of that spend directly to employee productivity. So if you go forward, we think what's missing is something that actually connects all your people. You look at a lot of the traditional communication vehicles, whether they be e-mail or text or whatever it might be, they're siloed in their nature.
And you look at all of the agents that are out there today, like typically, they are a single-player, they are deployed into a web-based interface or embedded in a SaaS app. They don't necessarily allow people to talk to those agents and then share those results back with other people. And then every platform ultimately isn't necessarily talking to each other. So what we think needs to exist is something that connects all of these things, but does so very importantly, into a multiplayer run time.
So if you go to the next slide, we call that a work operating system for this AI age. And if you go to the next slide, that is how we are seeing people start to use Slack within our customer base, where all of their employees, their partners, their contractors, even their customers are working with them in Slack. They've deployed all of their agents from Agentforce and other third parties like Vercel, Claude or OpenAI directly into Slack. And then they have all of their other platforms connected into Slack as well, which can then be used by their agents and by their people.
If you go to the next slide, we're seeing this actually play out at some of the biggest companies in the world. But what's really exciting is the most innovative AI companies in the world have gone all in on Slack. And they've not only used Slack to run their business, but they're actually building their products to be used in Slack because it is that multiplayer AI run time. And a couple of great examples are actually Anthropic and Shopify.
So if you go to the next slide, you may have seen on Lenny's Podcast with Cat here, who's the Head of Product for Cowork and Claude Code at Anthropic, said, "Slack is basically the core operating system of their company." What's really interesting about Anthropic is every single one of their employees has a public thoughts channel. We do this within Slack. We've seen Vercel do it as well. A number of other players do it, where every single employee actually just thinks out loud in Slack. And the default is work happens in public. And so if you think about what that actually does is that raises the collective knowledge of your employees, but it also raises the collective knowledge of the agents that you deploy into Slack.
And if you go to the next slide, you'll see at Shopify, what Tobi says here, Tobi and Shopify built an agent called River. So they want all of their agentic coding to actually be done in public in a multiplayer fashion. So what they've done is they've actually deployed it into Slack. And you can only actually use it in public. And what's fascinating about this is what Tobi says here, "So the risk of today is that AI does the work, and we as humans don't learn from it as a group."
And I think that's the downfall of kind of the single player scenario. But when people work together with their agents in public, the opposite really happens, which is the best prompt pattern spread and the best knowledge spreads. And that's what we're actually seeing in Slack with third-party agents and with Slackbot. And so without further ado, I'm going to show you Slackbot. So I'm actually going to walk you through a series of things that Slackbot can do. And let me share here. Can somebody give me a verbal that you can see?
Yes, looks right.
Cool. All right. So this is Slack. For those of you that don't use Slack, I'll do a little bit of orientation on the left-hand side here is our side bar. In the middle of what I have open is a channel, and this is a Salesforce account channel. So you see at the top here how it's account. This obviously has a message stream on how account managers keep the entire company aligned around that customer success.
But you can see within here, I can see the details of that account from Salesforce right here in Slack. So first great example, I think, of Headless 360 is this is all dynamically rendered interfaces based upon the metadata that exists in Salesforce. But what I'm going to do is open my personal agent, which is Slackbot on the right-hand side here. So if you look over here in this flex pane, what I'm going to do is I'm actually -- a lot of salespeople are out on the road, and they may take chicken scratch notes, either handwritten or in their note-taking tool of choice and may eventually need to put those into CRM.
So what I'm going to do is I'm going to take the chicken scratch notes that I wrote on a cocktail napkin about this contact, Kevin Marshall, and I'm going to ask Slackbot to just log a call, for that contact for the B2B commerce opportunity. And so what's interesting here is you're going to see Slackbot. One could actually read this image, which I think is pretty straightforward these days. Two, has the context of the account because it knows that from the screen that we have the account channel open. So it knows what account it's related to in Salesforce. And three, it's actually going to headlessly interrogate Salesforce, find that account, find that contact, take these notes from this image and actually write it into a task associated with that contact, that account and that opportunity in Salesforce.
So we always put the human in the loop. So in this case, this is giving me a notification that it's going to create a record in Salesforce. I'm going to go ahead and say, "Great, go ahead and do that." So I think that's a first quick example of using Salesforce Headless. Again, think of Slackbot as kind of the first best customer for Headless and using Salesforce Headless to meet users where they are and provide an exceptional and conversational experience. Now what I'm going to do is I'm actually going to ask Slackbot what sales plays and customer stories would be relevant to leverage for this particular opportunity? Now what you're going to see here which is fascinating, is another example of Headless. So this is actually fairly specific and strategic questions being asked here that requires some domain context specific to the sales organization, their content, their copy, et cetera.
So if you look down here, you can see Slackbot's actually asking the sales agent. So this is Slackbot calling and orchestrating directly an Agentforce agent. And it's doing so through an MCP tool call. I could open this and I can see what is asking the sales agent. You can see it's given this specific prompt that is given to the sales agent to go off and find those sales plays and customer stories. And again, it's doing it within the context of this particular account, the opportunity that I mentioned and that contact.
And so here, it's coming back with customer stories. It's denoted those that are shareable with Kevin externally. Those that are internal that I can't share with the customer. And so this is extremely helpful and saves a ton of time for a sales rep.
So now what I'm going to do is I'm actually going to ask it to translate all of these insights and these customer stories into a Word doc that I can share with the customer. So what's really important is all the Slack users typically have their calendar, their productivity suite, whether that's Microsoft or Google already connected into Slack. And Slackbot because of that can then act in those systems on that user's behalf.
So one, this has created or logged the call with Salesforce for me , it's found relevant customer stories; three, it's actually going to write a document. I can go off and share with my customer, but it's going to do it in the productivity tool of my particular choice. So my company, in this case, uses Microsoft OneDrive and Word. So this is actually going to go create a Word document. So it's -- I'll actually in fact, that this is real, it's going to -- you can see it said that it is sending me the Word doc, but it didn't actually send me the link. So here is that Word document. So when I open that, I can see what it has generated.
All right, now I want to keep the team going back to the multiplayer angle, I want to keep the team up-to-date on what's going on. So everything here has been kind of a single player. It's been me working with Slackbot. So now what I'm going to say is, "Hey, Slackbot, has like, well, go ahead and drop the message to the account team that summarizes the customer stories that I mentioned and our next steps for [indiscernible]." So when I do that, Slackbot is going to compose that here, but can actually send a message on my behalf back into this channel, and that is going to take what has been a purely single player experience and make it multiplayer, which is immensely powerful. And I think one of the things that we were able to do in Slack that you can't do it in a single-player environment. Now I'm going to hop over and I'm going to show a few more things that we're very excited about that are a little bit more involved. And so the first thing I'm going to do -- sorry, I actually wasn't ready for this, I apologize. Let me open up like Google Drive real quick. Can you give me just a second? I'm going to open.
Someone at home is pausing every single frame and analyzing what Rob is doing.
Exactly I'm going -- give me just 1 second while I stop sharing here, and I'm going to pull up the spreadsheet real quick that I need for this demo. So if you give me a hot sec.
I think this also emphasizes our commitment to transparency and showing it actually happening as it happens at Salesforce.
Absolutely. So let me share again here. All right. Can you see now?
Yes.
Cool. So what I'm going to do is I'm going to go ahead and get this prompt going because this one is actually going to write some code. So over here on the right, I'm going to basically ask Slackbot to use the S&B Q2 forecast tracker spreadsheet and build the 6-page interactive report for me. And it's a pretty detailed set of instructions. So I'm going to kick that off. This will actually take a few minutes because one of the things that's interesting about it when I show you the spreadsheet that it's going to find and read, it's actually very computational and data intensive. And so it figures out that it needs to use Python and it's actually going to write Python and execute that Python to do the analysis. But I'm going to hop over and actually show you that particular spreadsheet. So -- but I think the first thing to tell you is that I didn't give it a link to the spreadsheet. I just said, "Hey, can you look at that Q2 forecasts that are in a spreadsheet." And it goes off into this case, Google Drive and it finds it.
So what I'm going to do is hop over to Chrome, and I'm going to show you the spreadsheet. So this is kind of dummy data, but it's an actual spreadsheet used by a sales team here at Salesforce. And so I'm going to click through really quick and show you like just the degree of complexity that's in the spreadsheet, the number of tabs, the amount of data. This is just not something that a human being can like genuinely look at and be able to make the most sense of. But Slackbot can do that for me. So it's off executing against that right now. What I'm going to do is I'm going to go pull up a prior version that I executed and show this to you.
So when I hop up here, you'll see what it comes back with. So it came back with, hey, I've actually created that for you. But when I open up the details of what it's done, let me actually just show it too, which is in is a better example. This has actually created a dynamic user interface on the fly that didn't exist before. And this is, I think, the power of Slackbot, but also the power of the Salesforce Headless 360. So this is query Salesforce. It's read that spreadsheet. It's joined the information between the spreadsheet and Salesforce. It's taken my prompt and then dynamically generated this interface. So I can see a risk matrix of my deals where I have gaps to commit.
It can see where we have velocity and coverage issues. I can do some what-if and scenario modeling, if I wanted to, to see what might happen and overall health signals. This is something that probably would have taken a human being a while to take care of before that we're now able to do in a really quick fashion. So I'm going to hop back over.
I'm going to close out of this, and I'm going to show you a different prompt. So when I hop back in here, you'll see the second prompt I gave it is actually saying, okay, we have a QBR later this week. I want you to leverage the presentation design skill and put together an executive summary PowerPoint presentation of the team's performance. So based upon this dashboard that's happening here and what -- this is important to highlight, this actually leverages our skills framework, which is new.
We just turned on for customers this week. So Slackbot Skills are a way for end users to actually define kind of micro agents or tasks or processes, if you will, and then share them with their team. We've got a series that have been built by us. We've got those that have been built internally at Salesforce. We have some that are recommended based on social proof and sharing. But these are really, really powerful.
And so when I hop in back in here, you will see that what Slackbot used is that presentation design skill, which I'll open up here. And this just through natural language gives it some instructions on how to actually build a presentation, and it spit out this PowerPoint presentation, which I'll open here.
So as I scroll through this PowerPoint presentation, you'll see this is a translation of that spreadsheet, what's going on in Salesforce in that dashboard that was created into something that's consumable in a meeting that we can share. So I think this is, again, something that people spend a ton of time actually going through the production of that we can get human beings out of the production work and back into that kind of creative and critical thinking.
So I will stop -- actually, one last thing I'm going to show you on the multiplayer element. I want to show you a real channel in Salesforce called How I Slackbot. This gives you an idea of the kind of social nature and multiplayer nature of AI and Slack. This is not a channel we created. The users created it themselves. It's called How I Slackbot. We now have 4,600 employees that have opted into this. And every single day, these employees are sharing skills that they have built. And any employee can hop in here and add those skills to their Slackbot and releverage them. And it's just become this incredibly vibrant AI community. It is ultimately up to the AI fluency of the Salesforce employee base as a whole. And with that, I will stop.
Awesome. Thank you, Rob. Thank you, Joe. That was awesome. We have a ton of questions coming in. I'm going to start with one here from Gregg Moskowitz at Mizuho. It's focused on kind of the opportunity that we have with Headless. And he says, "While Salesforce's Agentforce disclosures have been very encouraging from an adoption standpoint, it hasn't yet been visible from a revenue standpoint. Given that Headless 360 opens up the Salesforce platform to external AI agents and coding tools via MCP. Do you think this could be the mechanism that puts Salesforce more directly in the token path?" So maybe, Joe, you can start with that one.
Yes. Look, thank you. It's a great question. Thanks for the question. Absolutely. I mean I think Headless 360 is what the market has been asking for us to do with our agentic technology. They saw what the capabilities were with Agentforce and what it could do internally. And I think it's one of those things that have clicked for us and it clicked for the market at around the same time that like "Wow, wouldn't it be great if all the coding agents could take advantage of everything that Salesforce had to offer." And I think the Headless 360 strategy is really about empowering the ecosystem of agents. So there's no question that there's 2 things that we have real high confidence and we have data that gives us this high confidence, which is this is something that people want. And the people that use it consume more.
So it gives them more Slackbot because it takes the things that have been happening in Salesforce historically at human scale and changes it into agent scale. And that agent scale is the humans and the agents working together but the agent scale is just much, much, much larger and freeing it up so that you can just bring the tool of your choice to bear on Salesforce.
In some cases, that's the completely vertically integrated Salesforce stack. In other cases, it may be components like Cowork or some other LLM coding tool or operations tool that you could just basically attach to Salesforce and go for it. So I absolutely think that this is one of those things where every MCP interface that we've turned on at Salesforce immediately gets lit up with traffic. And we see that traffic just continuing to grow because the demand is there because what we have in the core platform is just so valuable.
Awesome. I do think I'll add one thing. The way we're looking at the long-term opportunity here is exactly as Joe described, which is we feel that more people are accessing the platform, the more they're able to actually surface those insights wherever they want to do that work is super valuable for us, right? And it's super valuable for our customers. So when we start to see more usage patterns at more kind of use cases that really start to proliferate, that's where we're going to work with our customers, work with our ecosystem and understand what is the right way to kind of capture value on both sides of the equation for customers for Salesforce. So certainly more to come there, but it's totally the right question to be focused on.
Our next question here comes from Rathin Yagnik, my good friend and our investor at Adage Capital Management. "Is there any initiative to have the UI of Slack itself from purely text and image-based presentation interaction to a more dynamic richer interface. For example, having something like Tableau more closely integrated into Slack, so you can see ad hoc visualization?" And I think Rob showed some of this, but maybe, Rob, you can touch on the future road map here as well.
Absolutely. We did show a few things there, which was we showed specifically the on-demand creation of like a dashboard or a dynamic surface. But I think what's most exciting for Slackbot is 2 things. One is MCP and the MCP UI standard that's emerging. So basically, any MCP tool that Slackbot can call can actually generate MCP UI that can be then rerendered in Slackbot, which inherently makes it more dynamic. But also coming back to Headless 360 is the Salesforce Headless experience layer. So there's so much rich metadata in the Salesforce platform for Salesforce customers like they've expressed the way they work and do business. And in Tableau and the way that they've built their layouts in Lightning. And that could all be transposed basically and shown through MCP UI and Slackbot. So yes, Slack, think by just the nature of consuming MCP and MCP UI with the Headless experience layer from Headless 360 is going to become much more rich visually.
Yes. And maybe just to add on, if people want to see a glimpse of what this looks like, when you turn that dial to maybe not 11 yet, but at least a good solid 8 is take a look at Slack CRM and when you look at it, you are doing deep work that historically, you would have gone to a rich Lightning interface to do, but you're now able to do it in Slack. But to Rob's point, more importantly, the agent is also able to do it with you in Slack and so you see that you could do the deep work on a very rich surface, but you could also have the agent to do that work on your behalf and you can collaborate multiplayer with the agent. And I think that's a big thing. Multiplayer is not just a human thing. It's the humans and the agents collaborating together in a multiplayer scenario.
Awesome, we're going to stay on the Slack and Slackbot subject here with a question from Keith Bachman from BMO. How does Slack compare and compete against Microsoft Copilot and I think it means Slackbot there. It seems like a lot of overlap with Microsoft and yet Microsoft has underlying personal productivity tools. So maybe, Rob, you can start there.
Yes. I mean the way I think about it -- I'm not going to sit here and necessarily talk about our competitor's products or a partner's products. But what I would like to say is like what makes Slackbot magical is the work that we have done to actually -- we call it being a good host within Slack. But the work that we've done to kind of tilt the umbrella and help users on board and help with the AI fluency. So one, I think that is something that you don't see in a lot of like the single player instances of AI tools that are out there today. Two, the other thing that I would say is like there's just a tremendous system of context in Slack.
So if you look at the way people actually use Slack and like the bias towards working in public channels and having these longitudinal channels that the membership changes over time. There's just a significant amount of context where it can like immediately. So I think there's no cold start problem. They can start writing like you. It can start understanding your company's objectives and priorities almost immediately. And then another like ease-of-use thing, frankly, is that it inherits all of the connections you already have into your Slack, right? And so 70% of our customers are Microsoft shops. And so I can use Slackbot to book a meeting through Outlook? I can use Slackbot to write a Word doc as you saw or create a PowerPoint presentation for me. So it's just like -- it's incredibly facile in the sense that it helps you get up to speed on AI. It helps you share AI with your teammates. And it actually helps you connect to other systems and operate in those systems, I think, faster than anything else we've seen.
Yes, absolutely. And just maybe to add to what Rob is saying. I think when we think about the fact that we live in an incredibly heterogeneous environment right now. There are agents everywhere. There's other systems everywhere. I think the big thing is it's the fit and finish and the way that people use the tools that's super important. So I think the sort of software world was really fixated on features, what is the Harvey ball or checkbox chart look like as to what features you have. And those are important, don't get me wrong. But the big thing about Slackbot is how organic it is and how you use it.
You don't have to mention agents in the stream of consciousness that you're talking to Slackbot with. It knows how to use these tools and orchestrate them. And I think that's one of the reasons as a company, we've really been talking about AWUs or these agentic work units because that's really the output side of it. If people are driving these AWUs, we know they're actually getting work done with the tool. And we feel like, again, we need to make it heterogeneous, we need to work with everybody. We really value our partners, but we also believe that it's the best place to get work done is in Slack.
Great. We have another one here that kind of goes into both Slackbot and Headless 360 from Allan Verkhovski from BTIG. "If customers are spending more on Salesforce for leveraging their MCPs, how does that conversation go in terms of how much of an uplift they're willing to pay for Headless 360? And what is your right to win? And why should people gravitate to Slackbot?"
Yes. Well, I think those are 2 separate questions. I'll take the first. Maybe I'll give Rob the Slackbot question. But I think as far as Headless 360, we have not unveiled our total commercial plan for this. And I think the reason is because we really want to work with our customers and make sure that we're getting this right. Like this is an important adjunct to what we've been doing historically, and there's a lot of complexity to it. And so we don't want to do it too quickly and just kind of shotgun something out there. We really want to talk to the customers to understand how they see the value, how we can help with it. But the thing that we believe is there is value. So when we talk about what it might charge or if a customer is going to pay us more or less, the whole point is if the customer is using the platform more, there's a way to come up with that's totally fair and beneficial to both parties to monetize that extra value that's created. And so I think sometimes in the customer service use case, for example, a lot of people talk about savings, but we're really fixated on growth.
So when we think about things like qualified and sales agents and the things that we're putting out now agentically using the platform, it's increasing what a company can do from a revenue standpoint. It's increasing the stickiness of the interactions with that company, and we believe that, that value creation by using these new tools, there's going to be a fair way to split it, but we just don't want to be too overly prescriptive without really socializing it with like our CIO advisory boards and other folks that are out there to make sure that we're really hitting the mark and making sure that we stick the landing on, again, appropriately monetizing that value. But we're confident the value is there, and we're confident it will be very accretive. I don't know, Rob, if you want to take the Slackbot portion of that, though, because I think that's a great question as well.
Yes, absolutely. The first thing I would say is as far as right to win, the most important thing for us is to actually be the home of all AI for employees within enterprises that is used in a multiplayer way. So period. It's actually not Slackbot. The most important thing for us is that Salesforce, all of your other AI tools show up in Slack exceptionally and can be used in this multiplayer run time in a way that like makes a ton of sense for humans and agents to collaborate. And then after that, I think Slackbot is our most important priority. And as far as our right to win, I'm not going to say it's our right to win necessarily a particular category of software, but we do typically have a right to win your use. And the way that we do that through Slack is obsessing over the user experience, and obsessing over how teams work together, right?
And I think that's what you'll see with Slackbot that when you see internally at Salesforce, we've got 70,000 weekly active users of it, 93% week-over-week retention. People are just kind of, as Val said, kind of obsessed with it because it so naturally fits into their workflow. So there's 2 aspects of that. One is proximity. It's right there in Slack, we're already spending a couple of hours a day to work with your colleagues. Two is the context. So it knows what you're working on and it knows what's important for your company. And so I'd just reiterate, the most important thing for us is for the ecosystem to be successful in Slack and then making AI extremely easy to use and share through Slackbot.
Awesome. Great. We have another one here that's along the same thread, a lot of the similar questions around headless economic impact. So Kirk Materne from Evercore asks, "Can you talk about Headless 360 from an economic perspective. It would seem there are different revenue and op margin implications for buying an agent versus building an agent inside Salesforce versus building an agent elsewhere and accessing a CRM agent via an MCP server. Any way to think about the variability across these different scenarios?"
So maybe I'll start with just a high-level view, and then I would love Joe and Rob to chime in on kind of their use cases. Specifically on a Headless use case that you're building on another platform as you heard us say, we're working through that. More to come there on the commercial model. I think where we start to see a differentiation specifically on comparing an Agentforce built agent, which is purpose-built, understands the context, understands what your task you're trying to accomplish and is deeply integrated in the full set of CRM data that we have, that drives a much faster kind of time to value proposition for customers.
It's a higher accuracy outcome for a lot of these customers as well when they're able to use things like Agentforce Script determinism in the flow of that workflow and that agent where they're actually able to not just leverage optimization of which model makes sense for the right step of this process or this task, but how do I make sure I'm actually kind of programming in the standard workflows, the standard if this is the topic that they're asking about, this is the way we should actually react here, and that actually helps you drive leverage on the cost side of how much you're pinging an LLM to get that answer done. So there's a lot of work our team has been doing from an R&D perspective.
There's a lot of work that we even have done from an implementation and deployment perspective, Agentforce testing center. You heard from one of our customers at UCLA Health that talked a lot about the importance of having that testing center to have a high degree of confidence before they went live with a patient-facing agent. Of course, in a world where their goal is to make the patient experience better, to triage faster on those health care requirements that are higher impact and higher priority versus ones that are lower priority that they can just surface with a quick answer, that takes a lot of confidence for a firm like that to actually go live with an agent facing their patients. So the ability to have that level of confidence, all the work we've done around the platform, we think there's a huge advantage there. But Joe, I'd love for you to come in and kind of chime with your perspective of what you've heard from customers as well.
Yes. I mean I talk to customers every day. And we have some customers that, again, love the vertically integrated stack. So for them, Agentforce is just natural. They have that skill set. Their trailblazers know how to use Salesforce. They know what they want to get out of the Salesforce. Agentforce unlocks these new potential applications of it. And so they want to do that. And I also talk to customers that say, "Hey, I have this investment in my coding agent or tools or whatever, and I would like to do it this way."
I think Headless 360 speaks to both of them. And I think the way that I think about it is like cars, right? I'd say the vast majority of us buy a car and then we drive it around. And maybe we hang an air freshener, we certainly play our own music in the car. We do a bunch of things to make that car ourselves, but we don't physically change the car. There are people that mod cars, right? So they change the suspension, they switch out the rims. They do all those sorts of things, and that's the way they want to drive their car. I think with us, we give you a couple of different series of cars that are fit for purpose for those particular industries or size companies, small business, et cetera.
So we give you a bunch of different choices in cars, and you can take the vertically integrated car and not touch it, just customize it in the ways that we talked about or you can go and fully mod that car and you can give them components of it and say, well, look, I want the Salesforce engine transmission and tires, but I'm going to put my own chrome on it. I'm going to do this and that. The other thing to what Val was talking about is if you want to take that Salesforce version of it and you want to do really great things with it, it also comes with a pit crew, right, and a mechanic. And that's really testing center and all those sorts of things. And so when you think about it, we're really trying to provide choice, we would like to win more than our fair share of folks that want to use the vertically integrated stack because it just delivers so much value so much faster.
But we also want a rich environment of people taking components of it that they think are going to make their particular application and my analogy, their car better for them. and we're trying to do both of those things. And Headless 360 is the mechanism by which we're actually able to do both of those at the same time without having randomly different development efforts to try to support that.
Awesome. I think we answered Arjun's from William Blair's question already. So I'm going to skip ahead as he was asking about the vertically integrated stack and how we think about third-party agents versus Agentforce. James Sperling at UBS is asking about data sharing. It's an area that's been an accelerant for Snowflake consumption, can CRM attack that data sharing use case between vendors, partners, customers to drive consumption and stickiness by enhancing the focus on Slack external partner connections or Slack dashboard sharing? And I know we have a massive Slack ecosystem. So maybe, Rob, you can chime in on what you're seeing there.
I think we have a tremendous opportunity to participate in that. And I think what's been really exciting, one, what's been really exciting is the adoption of the MCP standard. I think this one creating an interoperability between agents, but also agentifying the access patterns to APIs. It has pushed us and made us change our APIs across Slack and Salesforce with these new agentic access patterns. But it's nice to have a standard around this, and I think participating in that is incredibly important, and it allows our agents to consume the tools, services and data from other systems and vice versa, and we want to play very nice in that. How it all ends up shaking out from a monetization or balance of trade perspective, I think, remains to be seen. But I think right now, we're obsessing over creating the things that actually help users and companies achieve what they want and figuring out the economics as we do that because the rate of change is just so fast.
I'd just add one thing. I mean specifically because the questioner asked about Snowflake and mentioned data, one of the things that we have is our data foundations layer, data cloud, Informatica, all the -- Tableau, all the stuff that sort of sits in that data foundation side of it, all of those are either are or will be available as Headless 360 as well. And so when you think about a lot of, let's say, Snowflake data or Databrick's data that's sort of landlocked, where it has part of the picture, but it doesn't have a full semantic understanding of the company, you can use data foundations to give it that semantic understanding that semantic grounding, and then you could use that on our agents to make them better. They'll just naturally take advantage of it or you could use headless, you can use data foundations headlessly to power other agentic experiences where Salesforce is just doing that data aggregation part on the semantic layer side of it.
So I think what we really want to do is we want to have a set of LEGO blocks out there, where people can assemble them. But just like LEGO does, you also could buy the kit that tells you exactly how to build the spaceship that you want to build, but if you don't want to build that exact spaceship, you're free to customize it any way you want. But I think sometimes when people think about it is they don't think about all the things like Informatica that are now sort of either inherently or will be available headlessly as part of that LEGO kit that allows you to just compose these things in ways that is vastly easier than trying to get everything consolidated in a single database.
Great. We have another question here from Kirk and Peter at Evercore."How are you managing compute costs in terms of customers' access to the massive Slack context library that continues to build on itself over time, meaning the context change or context library as more tokens on any query of Slackbot are presumably going to be utilizing to fulfill this request?" So Rob, maybe you can talk about that optimization path that we're going through.
Yes, absolutely. What's interesting, you may have heard it on the earnings call yesterday. We actually have -- so we launched our Slack MCP server 9 or 10 weeks ago, and we now have 1.2 million weekly active users of our MCP server that are making around 40 million weekly active tool calls that I think are pulling around 175 billion data tokens a week at this point. So it is a tremendous amount of volume. And so I think it speaks to the value to the second part of your question about the context that sits in Slack. I can't get into too many details, but we're working on a number of things to actually minify the footprint of the infrastructure required to serve that while also still meeting the needs of the use cases.
I think we're also doing as much as we can to I mean this gets into the technical details. We're doing as much as we can to preprocess and make as efficient as possible the consumption of those APIs. We've actually built, as I mentioned earlier, different versions of our APIs with partners for these new agentic access patterns because a lot of the APIs, frankly, that existed before for the traditional Slack app use cases aren't the best fit for these agentic access patterns that are much more chatty and iterative. And so we're actually building entirely new APIs that are agent focused. And I think over time, we'll be figuring out exactly how that fits into our plan structure and monetization structure with partners.
Yes. The only thing I'd add to it is, I think it's a great question. I think it's an astute question. But one of the things that perhaps we don't talk enough about is our transformation as an agentic enterprise using these coding tools. And so just to throw some love towards the Slack engineering team, it's incredible what the team has been able to do. And we now have groups of people that are 20x the productivity they were in the past. And so I think before these coding agents, there was like a real tension with like how much do you drive features versus how much do you drive efficiencies in cost structure and cost to serve.
Because we have these coding tools because it's so entrenched and we're moving so much faster, we can do that optimization more contemporarily to the feature development that we've ever been able to do in the past because of the scale we're getting out of the coding tools. And so we, as a user of agentic coding tools have unlocked capabilities and velocities that like if you would have told us 2, 3 years ago that we would be here, I don't think anybody would have believed it, they would have thought of it as science fiction.
It's a great point there. And I think one request for Joe, I've requested access to Claude Code personally, so I can start to agentify the IR process and help answer questions faster. So hopefully, that access gets approved soon. Our next question here is for -- from Omar Sheikh from Redburn. "Can you give us any examples of how early adopters are using Headless 360 right now?" So maybe, Joe, you can talk about some of the customer examples that are really exciting.
Yes. I mean I think when I look at somebody like Williams-Sonoma as an example, that has aspects of it that are delivered using essentially the Headless 360 APIs and MCPs, even though we didn't really call it that when we demoed it a couple of months before, we actually came out with the name. The underlying technology was the same. And so when you see these like super rich experiences like the shopping experience, Williams-Sonoma is just really incredible where it understands what you bought from them. You can ask for recipes. You can see these rich carousels of things rendered into the Agentic side of it. We're also seeing like really incredible things with like SharkNinja where we can actually drive the website itself, where the agent is interacting with us. And the acquisition we made recently, Qualified, I think, is a great example. In the past, if we bought a company like Qualified, we would be thinking about, okay, well, how do we do these integrations into our platform.
But because the Headless 360, we're actually able to just integrate with them the way that anybody else can integrate with the Salesforce platform. And so Piper, our agent there is now able to do more things with Salesforce than they could pre-acquisition because obviously, we're putting a lot of focus on that. But ultimately, the Headless 360 platform, other people could do that, too. So I think when I look at these agentic experiences, we're just scratching the surface. I mean some of them are really step functions better than what's been in the market before.
A couple of examples that I gave that I personally like, but they're still so early innings as to what's possible when you start thinking about customers' agents talking to our agents, when you think about the whole website essentially being totally dynamically generated by the agent. All of these things are avenues that are going to start coming up that we can take advantage of. And so I think those are just a couple of examples, but it's just so early innings with this about how good you could make it. And that's actually the exciting part of where we're at right now is just seeing people take advantage of things in ways that like we wouldn't have predicted, but we're thrilled to see happen in production.
Our next question here comes from Matt VanVliet at Cantor Fitzgerald and focused a bit on gross margin. So as both Agentforce and Data 360, MCP adoption grows, what is the strategy around gross margin as monetization takes different paths and usage of AWUs becomes the near-term goal.
So I can start with this one. I think with a portfolio of products like we have at Salesforce, of course, we have different kind of gross margin profiles across our core business and that's something that we manage really well. We have best-in-class subscription and support gross margins in the industry. We're going to continue to manage that well, right? With new products, you always expect kind of ramp cycle, a curve of efficiency that will take some time to get through, but we're managing to kind of keeping best-in-class software subscription and support gross margins over the long term. Now what does that mean? I think, first and foremost, customer success is super important, make sure we're optimizing for usage, getting Headless in the hands of more customers, making sure they're understanding how can I use this in my business, that we think actually will expand usage across the entire portfolio, which is super, super exciting.
There's a lot of things from a monetization standpoint that you've heard us talk about over the last few quarters. Agentforce One Edition, Agentforce for Apps, more bundled SKUs, ELAs, driving more of this embedded agentic use cases within the purchasing vehicles that we have is another way for us to capture more value. In the quarter, Agentforce One Edition and Agentforce for Apps actually grew 60% bookings growth year-over-year in Q1. And the ARPU uplift we're seeing there for the premium tier additions is really meaningful, 60%, 70%, 80% ARPU uplift that we're able to achieve. So there's a lot of ways for us to go out there and kind of capture the value from what we're delivering to our customers, but we also manage a portfolio of gross margins and have committed to kind of maintaining that best-in-class level that we're at today.
Yes, Val -- I mean you hit it -- you've nailed it. The only thing I would really add to that is, I think right at the beginning of your response, you embedded perhaps the most important part for this to understand is the fact that it's growth in usage, right, growth and delivering value. And so there will be instances where customers existing licenses like some of what Val talked about, will be all they're paying us. And yes, their utilization will go up. We also believe we can drive efficiencies back to my last answer. But we're also seeing that we have these consumption models. We have those things where customers when they succeed, we succeed from a customer outcome standpoint, and that growth in it sort of inherently brings the gross margin with it because we're highly aligned to our customers. And they are paying us more, but they're happy to pay us more because they're making more money materially. And that's exactly where we want to make sure that when we think about pricing models, we get this right because we want to be equitable to everybody. But I think Val said it very well.
Awesome. The next question here is from Terry Tillman at Truist. "And as you think about Headless 360 longer term, is the bigger opportunity expanding the number of users who interact with Salesforce and increasing the depth and frequency of platform usage or is it opening up new agent-driven use cases that were not practical in the traditional UI-based model?"
Yes, I think it's actually both. I think both of those things, it's a good question. But I think both of those are going to happen at the same time. I mean when you think about it -- when you take a step back and you say, okay, we look at our admins, we look at the folks that were like building these interfaces, like the UI was empowering, but it was also constraining, right? Every admin out there, every UI person, every trailblazer had a backlog of stuff that they wanted to get into the interface that they -- that somebody believed -- maybe they are a business user or a stakeholder that submitted it was going to drive incremental value to them. But there was a finite limit to how much of that you can do.
Now in this world with the agentic coding tools and with Headless 360 and the sort of ephemeral business driven, let me talk to the agent and tell it what I need. Our belief is that people will have more meaningful conversations with the Salesforce platform. And when they have more meaningful conversations, they're going to have more of them. And there's no question that agents are assistive in that, agents are driving it and human beings are also driving it. So I think we see it happening in all vectors. There's definitely a lot of folks that in a company that didn't necessarily interact with Salesforce directly, definitely did not interact with Salesforce Lightning that now, I think, are going to drive increased usage because they're going to talk to an agent that's going to be talking to Headless 360 in the Salesforce platform.
And I think Slack is just the greatest example of that. When people use our products in Slack, they use more of them. And that is because of the fact that they're just so much more dynamic and so much more powerful when we can create this level of both control and just assistiveness to the individual users of it and not constrain it by how much the IT department could actually fulfill those requests. And so as a technologist, I look after the office of our CIO and the internal Salesforce systems, I'm thrilled with this thing and how it's working because it gives me the opportunity when I wear that hat to think about how do I better serve my business users. And part of the way I better serve them is I teach them how to fish and then I give them the fishing rods.
And I think that's what this technology is going to do as it expands to is that this concept of -- it's not even distributed IT, it's AI fluency lifting in the entire company, and therefore, the tooling goes much more horizontal. I think that's going to drive utilization for short.
Awesome. Our next question here is on Agentic Work Units from Jackson Ader at KeyBanc. "Which tasks or outcomes consume more or less AWUs. Do AWUs track closely to token consumption? Or are there some outcomes that are really valuable and high in AWUs, but don't consume a ton of tokens?"
The answer is that AWUs are very token variable, I would say. In some cases, they consume a lot of AWUs. The particular task or a lot of tokens, the particular task that outputs in AWU may be very reasoning intensive. So it's sort of thinking about things and taking a bunch of stuff into consideration. And therefore, the token count is quite high. But I'll give you an example of why we use AWUs as opposed to exclusively token count is if you look at Agent Script inside of Agentforce. It allows you to have a high degree of determinism. Well, the way we're able to ensure that is we're not using LLMs to fulfill those requests. There's an agent -- an agentic LLM upfront that's trying to understand your request. But when you get into that sub agent, that is deterministic, we're running other types of models and other types of procedural code on the back end to guarantee that it will be a deterministic outcome, but it's actually not agentic in that sense.
The front end of it's agentic, but the fulfillment end of it is not. And so that would be an example of that's actually a very low token use case, but still very high value. And I think that that's one of the reasons we think AWUs, at least at this point, are really good measure because it's like what work did you get done with sort of agentics in the loop. And the deterministic nondeterministic deep reasoning, wide reasoning, all of those things have very, very different token profiles, but we believe they all deliver kind of similar amounts of value. So that's the reason we added up the way that we do.
Yes. I totally agree, Joe. The one thing I'd add just for some color on what you saw in our Q1 AWU print, Agentforce Service, the service use cases are still representing the majority of AWU consumption but let me call out some of the fastest-growing areas within that AWU number you saw 1.6 billion in the quarter. That was growing really well quarter-over-quarter. We actually saw a real valuable increase in kind of the sales use case. We launched the sales agents, I want to say 3 quarters ago now, and that, I think, grew above 200% quarter-over-quarter in AWU usage.
We had certain industries that we've been hyper focused on from getting these out-of-the-box agents, more use cases, right, retail consumer goods, high tech, public sector that represented a real large amount of AWU consumption in the quarter and there's a way for us to really look deep into the AWU usage across these different vectors to understand what's working, what's not, where can we go faster, and that's a huge operational advantage for us.
And the last thing I'll mention, Slackbot, absolute amazing AWU usage growth quarter-over-quarter, more than 300% quarter-over-quarter growth in Slack AWUs in just a short period since launch. So a lot of good things happening there, a lot of ways for us to really monitor, optimize, make sure that these AWUs are actually converting real kind of token kind of raw intelligence into work enterprise outcomes. And that's what we're super excited about there.
So the last question here that we have for the webinar today, and thank you to Joe and Rob for hosting. As AI agents increasingly outnumber human users, how does the Slack and Headless 360 product road map evolve? So maybe give us a little bit of a sneak peek, whatever you're comfortable sharing at this point on what can we expect to see out of these products in the future?
Yes. Well, I'll start. Maybe I'll throw it over to Rob for the Slack perspective on it. But I think what I think about agent 360, I'll just go a little deeper than what I was talking about before, there are parts of me that really believe that 2/3 of the capacity of my IT organization is going to be building things that power agentic use cases for business users. So they're very much in the situation where their customer used to be the business owner directly, now it's the business owner's agent or their coding agent or the Cowork agent. And so when we really start to think about that, that's, I think, when you get massive scale because you also get massive customization, right? We -- in the abstract, we always wanted to have the most personalized version of Salesforce that people can have so that it felt natural, they used it, they loved it. It brought them joy, same thing with Slack, but there were limitations based upon how much code you could write, how much you could do for customization. Those limits have now been reset in a very, very major way.
And so I think thinking about as an internal IT provider, internal technology providers thinking about the use case that you're no longer just providing technology for humans, you're actually providing technology for your digital workforce as well to get jobs done. I think this is just a super provocative concept. And I think we're going to get there a lot faster than people think. We think Headless 360 is a pivotal piece of that because that's the things -- the types of things that these agentic digital labor agents are going to have to use, they need that kind of foundation, and we're happy to kind of lead the way by showing people, yes, this is the way that deep work is going to be done in a hybrid workforce.
Just to build on what Joe said from a Slack perspective, I'd say we're very excited and we're tracking towards. I think you'll see as many agents in Slack as users as you will, in humans in Slack as users. And I think that's, again, going back to our priorities, that's where it's exciting to try and nail the problem of becoming that multiplayer AI home for the ecosystem or multiplayer home for the AI ecosystem. And then I think to another point Joe made earlier, I think what you'll see moving forward is there was actually a mention of this on Lenny's Podcast by the CEO of EVRY, the other day. But I think you'll see Slackbot become a super-agent for employees in Slack, and that will ultimately be the primary thing that they talk to that ends up interfacing with and surfacing other agents from -- certainly from Agentforce, but from third parties as well. So excited to see proliferation of agents and Slackbot help with the wayfinding with those agents.
Awesome. Well, that wraps up this webinar. Thank you all for joining so much. We look forward to seeing you over the next few weeks. One quick ask, if you have feedback on what you'd like to hear next quarter, what topic, what product, an area of the business that you'd like to deep dive on please send that over to myself, to Alex Chan, Alex Kingery. We also have a new member on the team that you'll be seeing out at the conferences over the next few weeks, Lauren O'Brien that we're really excited to get out there. So look forward to seeing you on the road, give us feedback, and thank you so much for joining.
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Salesforce — Special Call - Salesforce, Inc.
Salesforce — Special Call - Salesforce, Inc.
Webinar nach den Quartalszahlen: Produkt‑Deep‑Dive zu Headless 360 und Slackbot mit Live‑Demos, Partner‑Fokus und Q&A.
📣 Kernbotschaft
- Kern: Headless 360 soll Salesforce‑Funktionen agentenfähig und plattformübergreifend nutzbar machen; Slack wird als "multiplayer" Laufzeit für KI‑Agenten positioniert.
- Ziel: Mehr Nutzer, höhere Nutzungsfrequenz und neue agentgetriebene Anwendungsfälle, die Plattform‑Consumption erhöhen sollen.
- Monetarisierung: Noch offen — Management betont Wertschöpfung zuerst, kommerzielle Modelle werden mit Kunden abgestimmt.
🎯 Strategische Highlights
- Headless 360: Glue‑Layer, der Agents (z.B. Agentforce, Claude, OpenAI) ermöglicht, Salesforce‑Daten und -Funktionen semantisch zu nutzen (MCP = Machine‑Callable‑Procedures).
- Slackbot‑Demos: Live‑Beispiele: Bild‑zu‑Task (Call‑Logging), Account‑Kontext, Erzeugung von Word/PowerPoint, Ausführen von Python und dynamische UI‑Generierung.
- Ökosystem: Betonung offener Integration (MCP‑Standard) und Beispiele bei Anthropic, Shopify, Williams‑Sonoma; Skills‑Framework für wiederverwendbare Micro‑Agents aktiviert.
🆕 Neue Informationen
- Produkt: Skills‑Framework ist für Kunden freigeschaltet; Headless 360 als verbindende Erfahrung demonstriert.
- Adoption: Slack MCP‑Server wird stark genutzt (Management nennt hohe Aktivitäts‑ und Tool‑Call‑Volumina); konkrete kommerzielle Pläne für Headless bleiben ausstehend.
❓ Fragen der Analysten
- Monetarisierung: Wie fängt Salesforce Mehrnutzung ein? Management: Gespräche mit Kunden, keine festen Preispläne yet.
- Kosten/Skalierung: Token/Compute und Kontext‑Bibliothek sind Thema; Slack baut agentoptimierte APIs und Optimierungen, konkrete Kostenmodelle offen.
- Konkurrenz: Warum Slack vs. Microsoft Copilot? Antwort: Kontext, Multiplayer‑Workflow und Integration in vorhandene Tools als Differenzierer.
⚡ Bottom Line
- Ausblick: Starke Produkt‑Momentum‑Signale (Slackbot‑Demos, AWU‑Wachstum) könnten Nutzungs‑ und Umsatzwachstum befeuern; erhebliche Upside, solange Salesforce ein faires Monetarisierungsmodell findet und Compute‑Kosten beherrscht.
Salesforce — Jefferies Software
1. Question Answer
Bill, welcome back.
Great to be back.
He has been actually very consistent in supporting our conference. So thank you for being a support. Thank you for always scheduling it the day after our earnings. I'm sorry. I know it's hard. But thanks for making the trip. And for you, I'm going to go off memory. You were joined in 2017, and you were at Microsoft 14 years prior to that.
That's right. Yes.
Okay. So it's ingrained. That memorable. The -- so had a good chat with Robin last night post and talk through things. I think -- I mean the key question that we're -- everyone is asking us today is you have low teen cRPO growth. You've called for an acceleration in the back half of the year. CRPO is accelerating. So everyone is like, well, how do you see an acceleration overall if we're not seeing cRPO accelerate?
Yes. Yes. Well, first off, thank you for having me again. It's always a pleasure to come and speak with you guys about what we're really excited about at Salesforce. And you've always been sort of -- someone that keeps us on our toes. So thanks, and I'm happy to answer kind of what we're seeing in the business at large. When you look -- I think some of the things that you heard in our earnings script yesterday from Mark and Robin and the team, we have a lot of real excitement happening in the business. And the exciting parts that really give us confidence about the back half acceleration, number one, agent force. Agent force is really transforming not just the way that kind of the revenue complexion comes in the sales force, but it's transforming the way our customers are using our software to add value to their business. And this quarter, our focus has really been on accelerating the adoption flywheel, getting customers in this moment from pilot into production and really seeing that production have meaningful returns on the front end of their business. And we've seen in every industry, companies in financial services, health care, high tech, retail, using this platform to finally catch up to the demands of their customer. And that's, I think, been one of the most exciting parts is for the first time, technology is helping companies sort of catch up because the demands of customers have always sort of overwhelmed the service centers, the sales centers, et cetera. So Agent force is really off and running, and I think we're really excited about it's early days. Over the installed base, we're still getting more of those customers sort of through the adoption flywheel. So I think you're starting to see that pick up velocity as we've invested in more forward deployment engineers that really help customers with their adoption and getting their first scenarios live. That's been sort of a big sort of motion this quarter. But when you look at the core businesses, like our Agent Force One addition, which is our premium addition of our Sales Cloud, which allows agents to work with sellers and amplify their productivity, that's also accelerating for us. So this Agentic wave is not just about sort of kind of these functions that are customer-facing functions. It's also about the productivity of the enterprise as well. And both of those are really starting to have dividends on the business. So as these get more adopted and flywheel, that's what gives us that confidence about the second half.
The Sales Cloud did accelerate in the quarter. It was good to see that. We got a few questions. The Service Cloud did decel and everyone was like, is this just an anomaly? Is it because of the agents taking over now in service? Like what happened in terms of why excel in sales and why decel in service?
Right. One of the things I think you have to pay attention to about the Salesforce business is we've changed now our segment-based reporting. So now we used to sort of have reporting based on our cloud, Sales Cloud, Service Cloud, Marketing and Commerce Cloud, et cetera. Now we're sort of shifting that to really our apps, our Edgentech apps and our data and platform kind of business. And the reason for that is you're seeing a little bit of this maybe taxonomy shift from what used to be always in Service Cloud now has gone into the agent force line. So if you added that back into the Service Cloud, you'd actually see it not having the deceleration like you're talking about. What to pay attention to, and I think the root of the question is, are seats going away in sort of the service center because a lot of our Service Cloud has been seat driven. Service Cloud added seats this quarter. So we're adding more seats. We're adding more agents. And I think that the combination of those 2 really become the flywheel of growth acceleration for those core clouds.
When you say it added more seats, were you specific in terms of the growth?
We don't report growth of the seats, but just in a raw sort of net basis, both those clouds are adding seats. So people are still hiring in the service center. They're hiring in the sales centers. And I think as you see what is really exciting, especially with things like Agent Force One and Slack bot, we're actually bringing more people into the Salesforce ecosystem because now Slack is working with our Customer 360 applications in ways that we're inviting more people into the workflow. And I think that's really exciting for the future because now it means that we're not just limited to what sales and service teams do. Now you kind of have a bigger addressable market across the enterprise at large.
You've rightfully nailed the pricing. I mean I think it was a bus tour we came and saw you and you're like, you guys, it's not all capacity. It's going to be seats and capacity. And I think every company here has been saying the same thing, which -- and most of the people I trust in the industry, like CIOs can't just go on and just do pure capacity because they bankrupt the budget. But is it -- any new update? Is that the bill vision of the world still on pricing? Is it --...
You're the only person that's ever told me I've nailed the pricing. So thank you for that. Honestly...
I'm sure Mark doesn't say that.
No. Look, I think in general, it's really -- human labor has always been easy to predict on the basis of a seat. And I think as companies hire and they sort of have software for that human capital, that has been sort of the best way to plan. That's the best way to predict, and that's been the best way to sort of make it easy for enterprises to consume a Software-as-a-Service subscription offering like we have. Agents are different. They're not seats. They're not people, and they don't have limitations of work. And so they work 24 hours a day, not 8 hours a day like humans do. And so paying a seat is just not right for that sort of kind of entity that's working on your platform.
And so that's why the consumables make a lot more sense kind of an agent, just pay for the work that it does. So I think somewhere between that hybrid model is where you'll see this net out, I think, for the industry at large. But I would also pay attention to those consumables themselves because those are also emerging and changing. Today, most of the world is infatuated with the token. And this token sort of explosion that's happening in enterprises, it's asking -- people are starting to ask questions like are these tokens leading to yield? And so we've often heard about token maxing as a sort of strategy. Well, now the counter theory is, is this really output maxing? We know that we're actually getting content, but is that content actually producing business yield. One of the things that we're starting to do some more experimentation on is more value-based and outcome-based pricing of these consumption offerings because, again, where we want to be is the company that doesn't just sort of monetize compute and storage like a hyperscaler does, we want to monetize the outcome that comes off of the software because if companies are getting more growth or getting more savings, that's how we sort of share in that value exchange.
So I do think as our pricing continues to sort of evolve down these spectrums, we're going to have lots of different options for different kinds of companies, big and small. And I think as it sort of nets out in an aggregate sense, seat-based and consumables is the right pattern. What those consumables represent, it's going to be based on the offering that someone is consuming from us. But that's also -- you've asked me this question before, like that's why Flex credits are so important. Flex credits are a new unit of measure, a new unit of currency that companies that subscribe to the Salesforce ecosystem leverage that can work on any of the technologies. They're not buying products, they're buying capacity and output from the offerings that we serve them with. So I do think this will continue to be an evolving conversation. And our strategy when we first talked about this is we just need to meet our customers where they are on this journey, and that's what we're doing is creating offerings for them.
There's a fear right now that Anthropics come in and they're effectively going to create an overlay layer and that they're just going to surround the CRM system and your growth will stop, their growth will build. They won't replace you, but they'll create an overlay right or wrong.
Wrong. Would you like me to elaborate on that? Because I keep getting hammered by our clients on this topic. What -- well -- and I'm glad that Mark came out on the podcast and said you spent $300 million on Anthropic, which is maybe a signal that you guys are going to coexist. And yes, you might be frenemies. You might compete in some areas, but in large part, you can be friends.I think, first off, Anthropic is our customer. what Anthropic uses to transform their go-to-market strategy and accelerate their growth at Salesforce. What we use inside of our organization to drive productivity and write code is cloud. So there is definitely a coexistence sort of in our future that's there.
And look, I'm being a little facetious about like just the kind of hard answer. But if that had been true, wouldn't Slack have already kind of replaced Salesforce because that was an overlay layer for work and workflow. And it didn't replace Salesforce, it amplified Salesforce. It actually made it so that more work and workflow reached more people. And I do think that's truly what we're seeing with this moment of the builder and creator economy with Anthropic and Cloud specifically, which I use every day, it's actually helping me do more in Salesforce, not less. It's actually helping me to sort of analyze my Salesforce data and extrapolate more intelligence around my Salesforce data, but it still is most importantly, using Salesforce data.
And so I do think this is where the market likes to have these sort of binary moments of SaaS versus the token. That's not the reality. A lot of companies are working with multiple tools and multiple systems. And ultimately, that's why we saw this pattern emerge with what we call our headless strategy, which is to allow the Salesforce platform to be accessed by tools like Cloud or OpenAI's tool set or Google's tool set or even the Slack tool set because we want more people participating in the work and workflow that Salesforce represents.
What are we all getting wrong on the outside because we can't smell and breathe the inside. But what are you seeing that you're like, I wish the market would stop talking about this. They just -- maybe they can't stop talking about, but they've got it fundamentally wrong. Is there...
I don't think anyone has it fundamentally wrong. I just don't think everyone has it fundamentally right now. And I think that the questions, like I said, everyone likes to make this about binaries and offsets. -- okay, if you're no longer investing in SaaS, it's because you're investing in the tokens or some other sort of system that's there. The reality is companies come to Salesforce because they want to be better companies. They come to Salesforce because they want better outputs. They want better outcomes for what they use Salesforce for. And I don't think that the world is going to stop trying to make better companies. I think that we are just going to need to sort of utilize Salesforce in ways that powers those transformations that companies are trying to do. So I think that what the market -- where the market wants to think of this offsets in terminal value of things like seats and seat-based labor, the reality is where we're finding ourselves at Salesforce today, more work is getting done, more data is being generated, more sort of interactions are being handled, more campaigns are being executed, more orders are being driven on our commerce platforms. This is not a time of less, it's a time of more. And I think Salesforce becomes this incredible orchestrator for the enterprise to help businesses achieve more.
There's been a few comments from investors. We're at a technology transformation tectonic shift, whatever you want to call it. Everyone says, well, why spend $50 billion on a buyback when I should be leaning into the tech cycle now. We have a lot of companies that are at discount. We have a private market that's dislocated. M&A is in a tail spin right now. Like this is like go time for most of our clients, they would say, and Robin's response to me last night was, Brent, we're doing both. We are doing acquisitions. I mean, I guess you're not doing really big ones, you're doing more tuck-ins. But how do you think about this?
Yes. Look, I mean, I think Robin's answer is right. We are doing both. I mean Informatica is a great sort of signal of that. But one of the things that I think that the market may be -- we were early in sort of our acquisition of Slack a couple of years ago right ahead of the pandemic. And the market really didn't quite understand that, okay, what we're really trying to do at that time is broaden the aperture of users and sort of work and workflows that happens inside the enterprise. That was perceived as maybe a bridge too far at the time because the valuation of Slack was high.
But right now, I can guarantee as hell that we have Slack because it is becoming a modern surface for engaging work into what that's transforming to be. Informatica is another really great example. Informatica is an acquisition we completed last year, which has incredible synergies with our Data Cloud strategy because Data Cloud was really about harnessing this world of customer information. Informatica was this world of noncustomer but customer adjacent information that happens inside the company. The part to the root of the question, we want to only invest in those areas that are on our mission to transform how businesses operate, better data, better workflow, better orchestration, better outcome. Those are the kinds of acquisitions that we look at. And there's a lot of technologies out there that just really good tech, but doesn't really net into better outcomes for companies. And I think that's where we're thoughtful about what we acquire. It's really about making sure that we accelerate our strategy, which is to help companies sort of perform and operate better.
There's been a little concern around some of the departures, and I know your CPO retired, so you go to anthropic. But you have a lot of great talent. But how do you kind of calm the nerves of everyone in this room of, hey, like we're -- we feel like we're keeping the most important people.
Yes. Look, first off, I think technology and there are always sort of these moments where there's an exciting mission for companies to join. What has kept me at Salesforce since 2017 is the mission of making business the greatest platform for change. And I think that people who are still on that mission or still understand that technology's purpose is to help businesses drive sort of better results for their cities, their societies, et cetera. That's what kind of galvanates like our culture to Salesforce. It's not because we're fascinated by the next-generation models. It's not because we think about these incredible new use cases or new apps that can be built. We're committed to sort of that mission.
The talent that -- and it starts with Mark. I mean, Mark is sort of the ultimate leader, champion, spiritual adviser to all of us in the company. And I think that what Mark is really doing is finding the talent that wants to internalize that mission into this next era really to kind of drive business forward in this moment in time. So I think the leaders and leadership that we've amassed in the company and has allowed us to sort of put the right talent in the right places. myself, I started in kind of the software and product management space. I now do monetization strategy. So sometimes it's not always linear talent moves, but we put our talent in the places that drive the best yield for the company. And I think Mark is a great inspiration for getting the right talent in place here at Salesforce to drive those sort of transformations we're trying to go through.
That's great. The Marketing Commerce, Tableau, I mean, there's been some headwinds, right? So there's been -- you got some nice acceleration in sales and service stable when you include the other parts of the transaction. But marketing Commerce and Tableau have been a little bit of a headwind. Is that -- can you recover from that? Is it like what needs to happen?
Yes. Look, first off, the breadth of our portfolio is a strength. And I think that because of the strength of the portfolio, it allows us to sort of have these moments where we see acceleration in sort of some business units while others are going through more secular transformations. I think the world of marketing is going through a secular transformation. I mean it look no further than what Google just announced on the way that search is transforming for businesses today. That's going to fundamentally reshape what the world of digital marketing looks like. And so it's not a secret that a business like marketing may have moments of softness. It's that it is going through more of this transformation state about what does the future of marketing look like in that sense. Same with commerce. It used to be that you would shop online in an online commerce store.
Well, this world of commerce and commerce agents are starting to emerge. So as that market retools, those platforms have to retool as well. The good news is businesses like Sales Cloud, our long-standing sort of bread-and-butter business are having its moment. Slack is having its moment. Agentforce having its moment. So not only are businesses that we've long been in, but acquired entities like Slack and Informatica are accelerating, organic innovation like Agentforce is accelerating and even our legacy business on Sales Cloud is accelerating. So you're going to see these puts and takes, I think, as different moments emerge. But again, the strength of the Salesforce portfolio is not sort of indicative of just one unit cloud. It's really the whole that we care about.
We're getting agent to death at this conference. Don't say. Everyone's got an agent, right? So...
It's like you've driven in San Francisco and see all the boats.
You're the second presenter to bring that up back to back. How do you think this kind of settles out? I mean, right now, in your space, just in the front office, I mean, we've got like 10 vendors that are all claiming the same thing, then you have vertically aligned vendors that are in financial services. We've got -- I mean, we got every flavor of agent, and we've seen this movie before or all the movies show and then a couple of rides at the top. What...
Yes. I was actually with a customer last week, and they said that they made the comment about the San Francisco billboard. So I'm stealing it from them. But it was like literally every e-mail, every day, every call is about try my new agent. And it just can't sustain. And I think that -- so I do think incumbent vendors have an advantage because they have the opportunity to identify processes that are already established. So I think incumbency in many cycles, maybe as seen as like a curse, maybe I want to try and replace that technology. I'm not seeing that pattern. What I'm actually seeing is more companies coming to us and saying, can you identify this workflow that we have because we want to do it off of trusted data and the governance of the Salesforce platform that's long been how we've operationalized our organization.
So I do think incumbents have an advantage more so than even the upstarts at this point because they have to kind of fight for every sort of breadth of oxygen. We have something to prove, which is let's actually modernize some of the workflow that's there. Where I see it netting out, Brent, is candidly not -- we can't see thousands of entities. I think there will be consolidation. I think that as vendors like us that have a breadth of portfolios identify all that workflow, it's not just about maybe identifying each experience. It's also about how they orchestrate with one another. That's going to be, I think, where truly the rubber meets the road in terms of what stays versus what sort of just sort of fades off into the ether. So I think orchestration is sort of the next horizon. First off, everyone is in the horizon right now of taking these pilots moving into production.
Once they're in production, now let's like try and orchestrate and then rationalize. And then what kind of comes out on the end of that is probably fewer bigger agents that sort of represent more fully autonomous functions for businesses. So I think that's the transition that we're starting to see already. And a good example of that, by the way. We have a customer in retail. They just went -- they had an old -- an agent sort of service experience. What they really wanted was that agent service experience to sell digital products. Well, that company didn't have a commerce technology. So they came to Salesforce and said, okay, I'm going to replace that agent experience with Agent force because Agent force serves and sells all at once. So I think that's really this concept we call it a super agent. These super agents could do more than just one function. That's ultimately where I think this will net up to that rationalization moment.
I think maybe not this quarter, I don't know what the number was if you launched it, but the mid-market has been kind of a space that's been strong. I think you've had a good leader there. You've had -- people want to buy everything from you. They don't want to assemble it. Can you maybe just give us a sense of what's happening in the mid-market?
Well, I think you -- the signal you can look into is the packaging strategy we put together for our Agent Force One Edition. And AgentForce One for sales includes sales and Tableau and Slack. -- all in one offering for a business. Well, that means I don't have to buy a sales analytics offering. I don't have to buy a sales collaboration offering. I don't have to buy a Salesforce automation offering. I just get it from Salesforce. And so as sort of certain elements of technology, maybe this is that rationalization moment kind of showing up even in seat-based labor, the seats themselves where people have had best-of-breeds on all these different vendor functions that exist, now they want to actually consolidate a lot of that to sort of one vendor because they actually believe that when all of that information signals together, then it can fuel an agent strategy.
So I actually think they're quite symbiotic. Application consolidation leads to better data that gets unified, that leads to better agents that can perform on the outside. So this is sort of our flywheel of let's get this Agent Force One addition into more of our installed base so that we actually drive more of that data that gets generated on the similar platform that we can fuel agents to perform on behalf of the businesses.
We all do these channel checks and whether it's Atlassian or you or whatever, and a lot of the smaller system integrators are like the vendors are stealing my business. And it seems like it is a sense of maybe we're going to higher-end partners, but maybe it's just, hey, this direct relationship with the customers is becoming easier. But I don't know. It seems like it's happening across a lot of vendors. And so with the actual channel checks we all do, say are very different than actually what you produce. And is that -- it seems like a common pattern we've seen in Atlassian, too. But it seems like is this a signal, hey, it's just easier to implement the software. We don't need as many of these small partners to help.
No, I don't believe that at all. But what I believe is that the vendors have an added responsibility to help companies find value from the offerings that they've created. And because the technology is so new, a lot of technology vendors are investing in these forward deployment engineers not only to get the service sort of up and running, but also to get the key signals of how to sort of tune and optimize our offerings so we can improve the products in this moment in time. So I think one of the signals that we've done with partners like Accenture is start to now invest in not just forward deployment engineers that are Salesforce employees, but forward deployment engineers that work at Accenture that actually can work as an extension of our workforce that's there.
So I don't think it's really about closing off an ecosystem. I think it's really about making sure that -- in the early sort of days of this agentic moment, vendors have an added responsibility. We're investing with our resources. We're teaching these channel providers and service integrators how to do it the way that the software was meant to be designed and kind of retooling, I think, in this moment. So I would actually think it's more of a retool than it is about stealing their business.
Okay. Great.
That was not my quote. We're not stealing their business. We're retooling.
The verticals have been a huge strength of yours when you think about health care, pharma, insurance, maybe kind of walk through what you're most excited about there. And we always get the question about pharma, so maybe.
Well, our Life Sciences Cloud, for example, has been one of the new offerings here at Salesforce that has really had an incredible quarter. And as organizations are sort of retooling their sales forces for the future, they want to do so with modern technology. And this cloud was built from the ground up for this enngentic moment where not only is a great sales orchestration platform, but it's also a great sort of system built with agents that are actually helping kind of qualify leads and do sample management.
And so there's all kinds of great innovation that I think when you rebuild for this ground up that a cloud like life sciences cloud is innovating on that's having sort of kind of huge growth opportunities for us right now. To answer your question at large on verticals and our industry strategy at large, every industry is going through different moments of transformation. And the fact that we have not just horizontal software that is kind of a vanilla one-size-fits all, but acutely with the right compliance and the right certifications and the right workflows and the right sort of data model and the right logic for those industries sets us apart.
And I do think as we continue to see our industry strategy deliver what customers want, it's all about that faster time to value that they can get up and running and then really a software that speaks their language and speak kind of works the way that they need it to because it's been built from the ground up for all the sort of rules and regulations those industries require.
You get one vertical of up and comer for you, like there's massive, just incredible.
Yes, I'm sort of biased because life science cloud is one of our newest ones, but that's...
Life science would be the one.
I'm very excited there. But I would also say public sector has had a lot of strengths for us. Our manufacturing areas have a lot of strengths, financial services, health care, they are all going through degrees of transformation. And I think health care is always the one that in our country anyway, we have a lot -- this is sort of, again, why you work at Salesforce. because we believe that we can transform health care in such a profound way with now digital agents on the front end of those experiences. And I think that's why even yesterday in earnings, we had UCLA Medical online with us talking about how we're fundamentally just changing the business of health care. So that's something we all benefit here from California. But ultimately, as a society, we benefit from because we can really make the health care system more equitable for everybody.
Any questions from the audience?
Could you just talk about the acceleration in the second half? I know it was our first question. But is your visibility because you're giving people free tokens and they have to work through them and then they'll buy more? Or is it just a function of time to deploy, you know they're deploying it and doesn't happen until then...
Yes. I would say very much -- what is giving us confidence is the pilot to production sort of movement, right, that's there. And the signal was the hiring that we did really around our 4 deployment engineers to help with that hiring velocity to take shape. So I think that's really kind of what gives us a lot of that confidence is moving through the deployment kind of side. And this is not like linear deployment where like traditional CRM software, if you deployed it, you would kind of knew how to kind of fit a process, a workflow, et cetera. These agents are very different. They are -- they have different capabilities, and they have different scale. And so a lot of this is more about change management than it is about hands-on keyboard writing code. That's the easy part. The hard part is getting companies to understand many of the processes that you have in your organization today were built with an era of human constraint in mind. Well, now you don't have that same kind of constraint. So how would we just go back to the drawing board and design it altogether?
I feel like 6, 8 months ago, we were saying that there would be acceleration, it was just because of lapping the soft renewals years and then growing faster and now different answer is that now it's about agent force and that adoption, not just the fact that it was going to accelerate regardless of what just based on the core getting better.
Yes. I don't -- I'm not here to kind of comment about what we said last time and what we said this time. I'm just telling you what it is. What it is right now is we have a lot of people that have agent force and a lot of people that are in their deployment of agent force. And that is how we see the kind of the excitement about the second half is just the sheer volume of activity that's out there.
I know you guys haven't talked much about the inference cost side of things other than the other seems like you're trying to successfully growing the inference business and you're using pricing mechanisms as a lever to account for what the costs are going to be. My rough guess would be you guys are looking at a $5 billion inference bill over the next few years. Do you feel like you have any levers to sort of confront the COGS issue of having agents out there doing 1,000x more than human do?
Yes, for sure. I think that, again, as I was sort of mentioning in the last gentleman's question, many of these processes in the past were based on what humans could do. And now with agents sort of having limitless capacity and limitless availability, it opens up a whole new sort of transformation for what businesses are trying to do around kind of how they operate and in an always-on manner. So as you sort of look at what is -- where we see the sort of maybe groundswell of inference and tokens kind of hitting our world, this is where I think we have a smart architecture around how we build Agent force.
I don't need to call an LLM to give you an e-mail address. I can just query our database to give you that. And so our technologies that we've built inside of AgentForce, which we call our Atlas reasoning engine, both has deterministic and nondeterministic sort of scenarios inside of it. And increasingly so, what we find is we can help companies be more efficient in actually using their tokens because honestly, today, if you're just using Claude and you're trying to kind of query a profile, you're burning a lot of tokens for something that was a simple SQL query. So this is allowing us to really be more efficient at the tokenization of the enterprise. And I do think that sort of architecture is allowing us to make it much more economical for customers. And we're not just pushing it on to the customers themselves. We're actually working with them around how to reengineer, reoptimize sort of their work.
Anything else you think the -- I know you mentioned like it's not just, hey, like one takes off and everyone else loses. Any other kind of things you're hearing kind of from our side that you feel need clarification?
No. Look, I think there is -- as you classify sort of different technology companies, obviously, there's the hyperscalers who have a different business model than the SaaS providers do today. The hyperscalers really were built for this moment of just letting the meters turn. And the more the meters that turn, the happier they sort of make their money off of. That's not what we're here to do at Salesforce. We're not trying to be a hyperscaler. What we're really wanting to be is probably the world's first hyper value provider, which is we can provide massive sort of ability for companies to come into this ecosystem but ultimately drive better performance of their business. So we're not -- I don't pay a lot of time or attention thinking about like how many tokens that fulfills our work.
What I care about is that our customers come to us and they perform better as an organization. That's why this signal of more outcome or value-based sort of pricing as a new lever for us puts us into a shared value space for what our clients expect when they come to our platform that they're getting utility from. So that's where I would really kind of think about kind of maybe my ask is taxonomize different companies for really what is the pure function that they're aligning to do. And for us at Salesforce, like I said, the world is going to be made off of companies that perform better with this technology. That's our mission.
We really appreciate your support. And hopefully, we get the new Head of IR down here. We heard a really, really cool guy and I didn't get the call. So I'm feeling a little left out.
I know if you took the call. No, I'm kidding.
Looking forward having, Mark.
Thank you. Thank you. Really appreciate.
To you.
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Salesforce — Jefferies Software
Salesforce — Jefferies Software
Salesforce setzt auf Agent‑Strategie (Agent Force) als Wachstumstreiber, kombiniert mit nutzungsbasierter Preisgestaltung und orchestrierbarer Plattformintegration.
🎯 Kernbotschaft
- Agent‑Fokus: Agent Force (KI‑gestützte Agenten) steht im Zentrum: Pilot→Produktion‑Bewegung soll im 2. Hj. für spürbare Beschleunigung sorgen.
- Plattformwandel: Slack‑Integration, Data Cloud + Informatica und neue Packaging‑Ansätze erhöhen die adressierbare Basis und fördern Konsolidierung bei Kunden.
- Preisinnovation: Wechsel von reinen Sitzmodellen zu Consumables, Flex‑Credits und ergebnisorientierten Modellen wird aktiv getestet.
🚀 Strategische Highlights
- Adoptions‑Flywheel: Investitionen in Forward‑Deployment‑Ingenieure treiben Umstellung von Piloten auf produktive Nutzung und liefern Sichtbarkeit für H2‑Wachstum.
- Architektur: Eigenes Atlas‑Reasoning‑Layer kombiniert deterministische Logik mit LLM‑Aufrufen, um Inferenzkosten zu senken und Tokens gezielter einzusetzen.
- M&A‑Fokus: Tuck‑ins, die Daten, Orchestrierung oder Workflow‑Outcome verbessern (z. B. Informatica) statt große Opportunitäts‑Akquisitionen.
🆕 Neue Informationen
- Deployment‑Signal: Konkrete Personalaufstockung bei Deployment‑Teams als Beleg für Beschleunigungs‑These; Kunden bewegen sich verstärkt in Produktionsphasen.
- Inference‑Ansatz: Betonung auf Effizienz (DB‑Queries statt LLM‑Calls) und Produktarchitektur statt reiner Token‑Monetarisierung.
- Preismodell‑Roadmap: Erwähnung von Flex‑Credits und pilotierten Value/Outcome‑Pricing‑Optionen für Verbrauchsangebote.
❓ Fragen der Analysten
- H2‑Beschleunigung: Kernfrage: Echt sichtbare Umsatzbeschleunigung oder Timing‑Effekt? Management sieht Pilot→Produktion als Haupttreiber, nicht nur Gratis‑Token.
- COGS/Inferenz: Sorge um hohe Inferenzkosten; Antwort: Architekturreduzieren LLM‑Aufrufe, Effizienzsteigerung und Preismechaniken sollen Kostenrisiko begrenzen.
- Ökosystem/Overlay‑Risiko: Diskussion über Anthropic/Overlay‑Anbieter: Salesforce sieht Coexistenz und Verstärkung der Plattform, nicht ersetzende Gefahr.
⚡ Bottom Line
- Fazit: Investoren bekommen ein klares Path‑to‑Value‑Narrativ: Agenten‑Adoption plus Plattform‑Orchestrierung könnten Salesforce Wachstumstempo und ARPU langfristig heben. Risiken bleiben operativ (Deployment‑Execution), Kosten (Inference/COGS) und Markt‑Konsolidierung bei Agent‑Anbietern; Pricing‑Innovation bietet aber Hebel zur Monetarisierung.
Salesforce — Q1 2027 Earnings Call
1. Management Discussion
At this time, I would like to welcome you to the Salesforce First Quarter Fiscal 2027 Conference Call. This conference is being recorded. [Operator Instructions] At this time, I would like to turn the call over to Mike Spencer, Executive Vice President of Finance. Sir, you may begin.
Good afternoon, and thanks for joining us today on our fiscal 2027 first quarter results conference call. Our press release, SEC filings and a replay of today's call can be found on our website. Joining me on the call today is Marc Benioff, Chair and CEO; Robin Washington, Chief Operating and Finance Officer. We also have Patrick Stokes, President and Chief Marketing Officer; Miguel Milano, President and Chief Revenue Officer; and Srini Tallapragada, President and Chief Engineering and Success Officer, joining us for the Q&A portion of the call. Some of our comments today may contain forward-looking statements that are subject to risks, uncertainties and assumptions, which could change. Should any of these risks materialize or should our assumptions prove to be incorrect, actual company results or outcomes could differ materially from these forward-looking statements.
A description of these risks, uncertainties and assumptions or other factors that could affect our financial results or outcomes is included in our SEC filings, including our most recent report on Forms 10-K, 10-Q and any other SEC filings. Except as required by law, we do not undertake any responsibility to update these forward-looking statements. As a reminder, our commentary today will include non-GAAP measures. Reconciliations between our GAAP and non-GAAP results and guidance can be found in our earnings materials and press release. And with that, let me hand the call over to Marc.
All right. Fantastic. Thanks so much, Mike. I'm so excited to be here with everybody and great to do our second video earnings call with you, and it's really great. It's a gorgeous day in San Francisco, and we're going to have a great time here with you. We've even got a couple of customers joining us, which we're really excited about. Well, I think as everybody can see, this was really an outstanding quarter for Salesforce. We have delivered record revenue, record deals and just incredible cash flow. And of course, I think we've also returned record levels to our investors, and we're going to talk about that and how important that is, especially during this unusual time. So we're going to come into that. And also, by the way, we also mentioned we have some record token counts. I think we're going to talk about how we processed 28.6 trillion tokens, up 152% quarter-over-quarter, no greater example of the tremendous adoption of these new Agentic products by our customers and how we've converted those into 3.8 billion Agentic work units.
Agentic AI, well, it's the biggest growth opportunity for our customers, for us at Salesforce. And since we brought CRM into the cloud, we're just seeing tremendous new innovation every single day. And you can see it in our products. You can see it in our customer momentum. You can see it in our results. Salesforce has never been more essential to our customers. We're going to hear from them in just a second. And we're the #1 Agentic CRM, transforming every company into an Agentic enterprise.
Now let me tell you about these amazing Q1 numbers. Revenue was $11.13 billion, up 13% year-over-year nominal and 12% in constant currency. CRPO $33.6 billion, up approximately 14% nominal and 13% in constant currency. And Q1 non-GAAP operating margin of 34.8%, up 250 basis points, again, hitting some record levels. GAAP operating margin of 21.1%, up 130 basis points, pretty awesome, and we delivered $6.7 billion in operating cash flow. Tens of thousands of businesses across every industry are building their Agentic enterprises with Salesforce. We're going to talk about that today. And OpenAI, Anthropic Google companies building the future of AI, all of them Salesforce customers, all of them Slack customers, building these incredible new capabilities with Agentforce. We secured a record 98 Q1 deals with over $1 million in new ACV in the quarter, 98 Q1 deals with over $1 million. Miguel is going to talk about that today.
Organizations like LVMH, Chobani, the U.S. Air Force, which, by the way, just signed a new $72 million ELA with us during the quarter, awesome. And we're seeing incredible demand for Agentforce with ARR now greater than $1 billion. And combined with Data 360 and Informatica Cloud, we've delivered $3.4 billion in AI and data ARR. 50% of Agentforce and Data 360 bookings were from existing customers expanding their commitment. And to date, we processed 28.6 trillion tokens, up 152% quarter-over-quarter and converted them into 3.8 billion, as I mentioned already, Agentic Work Units for our customers, up 11% -- sorry, up 111% quarter-over-quarter. Agentforce now powering every Customer 360 application, and it's changing how organizations operate across service, sales, marketing, commerce and so much more. Nowhere is this more evident than in customer service. Let's just start right there with Agentforce service.
Humans and agents collaborate across every channel from first contact to first resolution across the trinity of channels, voice, website, apps is a great example. You're going to hear in a moment, UCLA Health. If you go to uclahealth.org, you'll see right away, Agentforce is there to help you get your questions answered to connect with their physicians, to connect with their technology at UCLA. It's a great example using our most current version of Agentforce. And since we deployed Agentforce on help.salesforce.com and on 1-800-NO-SOFTWARE, well, only 15 months ago, it's autonomously handled now 4 million inquiries. It's now double what human agents are handling. Every customer can turn this on now. So many customers are seeing incredible results with Agentforce service.
Vivino, the world's largest wine company supporting 74 million users with only 37 reps, kind of hard to believe, but it's possible because its Agent Vivina, autonomously handles order status, lookups, account questions, more autonomously slashing resolution time by 70%. McAfee has selected our new Agentforce ITSM product or what we call Agentforce IT service to replace ServiceNow. They are using it for everything, ticket deflection, hardware provisioning, incident management, really cool. And Florida Prepaid, a college savings plan provider with more than 200,000 accounts is using Agentforce voice to autonomously handle 75% of business hour calls and 100% of after-hour calls. And with Agentforce sales, we're powering the entire revenue life cycle from first lead to close deal.
And as I said before, over 25 years, Salesforce has generated tens of millions of leads. We never called back. In Q1 alone, Agentforce sales worked 220,000 leads autonomously, generating $42 million in pipeline, awesome. So I'm more excited about what our customers are doing in service, in sales, in marketing and Slack and all of these things. Another great example, cybersecurity leader, Fortinet using Agentforce sales to power predictive lead scoring. Financial leader, AgriBank now built an SDR agent that instantly qualifies leads on WhatsApp. You can go to salesforce.com and even see our own qualification system running right on our homepage as well.
Okay. In Q1, we completed the acquisition of the Qualified and Integrated Piper, their SDR agent into Salesforce, brought all those great Salesforce alumni back home. More than 700 customers are already using Piper. It's an incredible success, and we deployed Piper on salesforce.com, as I mentioned. So you're going to be able to use it firsthand. I think that's so great. It's engaging 50% of our traffic and qualifying thousands of leads and delivering 45% more pipeline than traditional web agents. Also very excited about our new Agentforce Coworker, which we announced last week. If you haven't heard about that, every single one of our Salesforce applications now comes with a built-in autonomous agent. No complex configuration. You just turn it on. It becomes your coworker, finding answers, taking action, getting work done fast. To give you an idea of the impact that coworker will have, people search for information inside Salesforce 1 billion times a month.
Coworker turns search into answers and answers into action. And one of our trailblazers, Andrew Russo, you probably saw him respond directly to me on X kind of was a surprise, but he said, there's no way this is real life right now. Agentforce Coworker was able to pull together and navigate our complex sales and ERP data to answer questions that just yesterday would have been 60 minutes of swivel chairing between screens and systems. It was pretty cool to see that. And I'll tell you this quarter, we also announced Headless 360, again, making all of Salesforce accessible through our MCP clients, APIs, CLA prompts, Headless 360 bringing together the human agents and headless platforms so you can use Salesforce with any coding agent across any surface. It's going to speed implementations, drive consumption, more actions, more workflow, more data, more intelligence, all compounding across Salesforce.
We're meeting our customers where they are since launch in April. We've already processed 4.5 million MCP calls into our platform. Q1 alone, we processed nearly 1 trillion API calls, incredible. And with Headless 360, indeed is building and deploying Agentforce agents right from Cursor and Just Eat Takeaway, one of the leading online food delivery platforms in Europe. We just had them speak to our entire management team with such an amazing story, is using Headless 360 already to bring agents into WhatsApp and other channels, engaging with 350,000 partners across 15 countries.
So now let's talk about our favorite Slack, which every AI company in the Bay Area here is using to run their business, including OpenAI and Anthropic transforming our customers into Agentic enterprise. Slack was nearly half of our 1 million-plus wins this quarter, up 80% year-over-year. It is a rocket ship to the moon. All of the AI companies run on Slack. As I mentioned, I don't think there's a start-up or next-gen AI company that doesn't run on Slack, Anthropic calls Slack, it's core operating system, and that's what Slack is becoming for every enterprise. All of our apps are Slack first. So now a service agent can summarize a case, update the record, escalate to a human right in Slack. And Slackbot is also an MCP client, so you can tell it to create a purchase order in NetSuite or update a project in Jira, and it happens, no switching tools.
We've seen 1 million users of Slack MCP in the first 6 weeks, and Slack AWUs grew nearly 350% quarter-over-quarter. In 2 years, there'll be more agents using Slack than people. Every one of those agents needs the context and the data and the insights directly from Slack. Every workflow needs the data. Every action needs the integration and every customer needs to see what's happening across the entire business. We have the largest collection of trusted CRM context ever assembled between Data 360, Informatica, MuleSoft, Tableau, manage and deliver all that context so that any agent can reason, act and deliver real outcomes.
Informatica has an amazing acquisition. It performed incredibly well this quarter. It's doing the heavy lifting and data management that every customer needs to move from pilot to production. All of this is why we're the #1 Agentic CRM, and we provide what every company needs to become an Agentic enterprise. Okay. So now let's keep going. And with Headless 360, the entire platform is accessible. We have some new people joining us at the table. So it's very exciting. Great to see everybody. And we're transforming and more importantly, our customers are transforming too. Okay. All right. Anyway, here we are. Let's move on to what's really important. So welcome. Thank you for being here. We're thrilled that you're here and would you just introduce yourself to everybody because I don't think they know.
James Schenck, President and CEO of PenFed Credit Union, headquartered in Tysons, Virginia.
And is this your first time in San Francisco?
In here a few times, been with Salesforce...
Usually, I see you in D.C. So happy that you're here with us and grateful that you're here. So why don't you tell us a little about -- you've been using Salesforce a while at PenFed. You've had this vision of becoming an Agentic enterprise. Why don't you tell us what's happening? We heard you a little bit on your earnings call. I think everyone should hear you on our earnings call, too.
Let me just tell you the why. So I started in financial services 25 years ago. There was -- I'm sorry, 18,400 banks and credit unions. There's 8,000 today. Think about that. 500 credit unions and banks are either merged or beaten out of existence every year. And so we knew we had to change. We've been around for 91 years and to remain relevant, we realized we need to partner with somebody that can sort of rebuild our tech deck to take us to a new level.
So you are motivated.
Super motivated. You got to be hungry every day. I was 6.5 like you when I started. I'm 5.6 today.
All right. So now tell us a little more about what have you done? What's the vision?
So about 2 years ago, I was actually at World Tour in New York City, and I saw some other partners, their vision of what they thought it can do for the member experience. When we're competing against 8,000 other firms, we got to deliver hyper-personalization and every transaction, we do about 500 transactions a second, 160 million member transactions a year. They have to be right anywhere in the world real time. So we built our entire platform over the last few years. We went from about 400 platforms down to literally 12 strategic partners. Our call center, our mobile, our web and our branches all run on Salesforce.
Every additional partner or tech siloed capability is a tax on innovation, it's a tax on speed and it's a tax on security. So by building it around Salesforce, I really think it's taking me 25 years to realize Jim Collins' Flywheel Effect, we have 76 agents now running across operations, mortgages, IT, HR. All of our areas are adopting it to make our employees be more productive. We like to say they're Bionic employees now. We're not losing employees. We're able to add more volume at scale, industrialized scale with the same number of people, and we're very proud of that.
Well, you've heard the narrative on the SaaSpocalypse. Everybody has heard of this crazy thing that these AI apps are transforming software, which it definitely is true. All of our products are just so much better because of it. But how is it impacting how you're using Salesforce?
Let me just talk about how people make a buying decision because I hear some of these stories. Somebody knocks in your door, are you going to open the door and give them the keys to your safe or the code to your safe to your family's jewels. So every day, a CEO of any firm is going to get 50 calls. Somebody can do it different or better. How is the decision really made? First of all, does the firm, in this case, Salesforce have the product and service that we need? Second, do you have the engineers, the architects, the professionals to work with my team in order to bring that vision to reality? And then lastly, even if another firm had those first 2, who is the firm standing behind it that can be there through good times and bad times that's going to stand behind that product or service. When you line up all 3, that's where a good trusted partnership exists. That's why we went with Salesforce.
So we work with your team literally hand in hand. We said we want to streamline processes. We want to take out latency in the code. We want to do X, Y or Z. Your team was there in the trenches at every level, engineers, architects, building out the vision. But then it's not just pie in the sky on the white [ sheet ], it's implementable. We have 76 agents running side by side with our employees. A good example is in our call centers. We have Agent Wingman. I'm an aviator, so I think they named it because I like Wingman. Agent Wingman is going to save me nearly $1.6 million this year, has decreased our call handle time 10% this year, 50% reduction in after-call work time and 40% reduction in held calls. So better experience for the member. Remember, they can go 8,000 other institutions. I want them to have a great experience each and every time with PenFed. It's got to be right each and every time.
Yet I want my employees to do the knowledge work, building trust in the relationship, not entering what just happened on the phone call. We have agents that listen to the phone call, transcribe it. The human is still in the loop. They approve what was just talked about, but then it's 360, if the transaction occurred in the branch, web, mobile. So the next person that deals with that consumer, that member, they know exactly the relationship. They know what we might want to sell them next or what they need next for their daughter or their graduation. So it's creating a hyper-personalized omnichannel experience without having 400 people I need to meet with. I have 12 strategic partners that are allowing us to power the business.
And you've kind of alluded to this, but obviously, thank you for your service as well and just tell us about your members and how important they are to our country.
We've been serving those. We started out as The War Department Credit Union in 1935. We support the men and women who serve our nation across the national security community and all Americans who support them anywhere in the world. That's why it has to be right, correct, real-time industrial strength, and we're very proud of that.
Well, we're very proud to have you as a Salesforce customer. Before we wrap it up today, is there anything that you think other financial service leaders like yourself or other folks who are thinking about implementing agent technology should know?
It occurs faster than you think. So literally, we had the vision when we saw what was possible 2 years ago. You can build it quickly. The most important thing is having the right partner and not to have too many partners. Too many partners slow things down.
Fantastic. James, we couldn't be more thrilled to have you here today.
Thanks, Marc.
And it's great to have you in San Francisco. And thanks for everything you're doing for the whole country and for everyone. Thank you so much. Great to be with you. All right. We're so happy to have James here, and thank you for coming to San Francisco. Unbelievable, to have him here is so great. And I think that, that's such a critical message. And then we have another customer with us as well, UCLA Health, another great customer. They're using Agentforce to support 450 patients a day. I'm not going to go through all the details. Please welcome our good friends here, Pallavi and also Michael. So guys, welcome, and thanks for coming on the show here with us.
Thanks, Marc.
Thanks for having us.
Well, why don't you tell us your story? You just heard James' story. Why don't we hear your story down at UCLA Health. I already told everyone to go to uclahealth.org and look at Agentforce. But can you tell us a little bit about what you're doing?
Sure. So we've been working with Salesforce for quite a few years. But most recently, we've consolidated into one single instance of Health Cloud, and we've built on top of that with Marketing Cloud, Data 360 and most recently launched our first experiment with Agentforce, and that's a customer-facing chatbot that just -- it's -- right now, it's only scraping our website to act as a little bit of a virtual concierge to direct patients to where they need to go. It's helping with find a provider. It's helping with general inquiries. It's helping with clinical trials. And the way I like to think about it is each of those topics may have been a phone call. They may have been an e-mail. They may have been an onus put upon the patient, but now it's really -- it's a one-stop shop for the patient as opposed to them in a time of need, it's getting them their answers faster.
Well, I'll tell you, it's so exciting to have you with us, and there are so many health care institutions doing so much for you. I actually have a press release here about CVS Health is going to launching something tomorrow with us. And I just want to just say you guys are way ahead of everyone else. There's so many people with a lot of conservatism in the health care industry and deploying agents. What's your message to them in regards to -- I already said you can go right to your website and see it, but what is your message to your peers or to others who are considering deploying Agentic technology?
I would say it took a while for us to sort of dip our toe in the water in the customer-facing space. We're doing a lot on the back end when it comes to research, but this really has an impact on our operations. And we took a lot of precautions. This particular product really helped us from a testing perspective. There were a lot of protocols in place that allowed us to validate every step that we were taking. And that offered a lot of certainty for senior leadership to kind of sign off on the first experiment that we took here.
Outstanding. Pallavi, give us the technical know-how, the detail here. It's in the SaaSpocalypse, as you know. So how do you look at the SaaSpocalypse? You're an expert in this area. You're deploying the technology. Give us your insight.
Yes, absolutely. I think fundamentally, we're looking at this technology with our business problem in mind of health care systems are stretched so thin, how do we help and support our health care workers and how do we help and support our patients get access to care faster. So for us, this is a technology as is anything, how do we best utilize this technology to service and address those pain points operationally, make our staff faster and help our patients. That's really what's driving us and really how we approach this. As Mike mentioned, we're using the same oversight, same policies and procedures that we need to, to deploy these types of technologies.
Well, Pallavi, you deployed our most current version of Agentforce, incredible what you've done with it and the whole multimedia experience, the integration with the call center, every capability, you're connecting your physicians, delivering the technical know-how of UCLA right to your clients. Just give us give us your just biggest surprise deploying this technology. What was it that you just really just hit you with that was like, wow, this is what everybody should know.
I think with any technology implementation, the biggest thing that we take away is how much debt we've built up from a workflow standpoint, how much technical or people debt that we create and then we get mired in this, this is the way that things have to be. So this is really an opportunity for us to open the door and say there's a way we can do things differently. Can we solve the problems of yesterday and start to make a new enterprise for tomorrow. So that's really how we've been approaching it. We were excited that we were able to stand up our first agent use case that Mike led within 8 months. So we're really looking forward to what's next and how can we scale and capitalize on this technology next.
All right. Mike, there's the question. What's next? And how are you going to capitalize on this technology as the next step?
That's actually -- the other great thing about this is there's been a lot of insights that our own patients have led us down and Agentforce has actually been great about sort of consolidating and chunking each of those. So whether it's what systems do we give Agentforce access to, what capabilities do we ask it to do for us. So next, we're looking at potential integrations with MyChart. I think that's probably one that's relatively high on the list. But we also want to start having some assistance with our back-office functions as well. So there's a couple of different things.
Well, I want to just thank both of you for being on the call. We're so thrilled to have you. We're thrilled to have you as a customer, and I hope you'll not only continue to drive us forward, but also inspire our other customers as well. And with that, I'm going to turn it over to Robin Washington.
Thanks a lot, Marc. Well, you've just heard the case for Salesforce as the #1 Agentic CRM. The financials behind it tell the same story. So let me start with the drivers behind the numbers, why our growth is durable and how we're funding it with operational excellence. And I want to update you on our capital allocation strategy, which, as Marc said, is driving long-term shareholder value. One framing note before I walk you through the quarter. This is our first quarter under the new FY '27 revenue disclosure framework. As agents transform how we build, sell and serve customers, our new framework reflects that Agentforce is now deeply embedded across every one of our applications. So please review our earnings deck for additional details on this.
So starting with our durable growth drivers. Sales, Service and Slack are at the core of the #1 Agentic CRM, collectively representing more than 60% of Q1 net new AOV. Agentforce ARR surpassed the $1 billion mark this quarter. Our largest applications, Sales and Service saw year-over-year seat growth with humans and agents both expanding on the platform. Bookings for A1E and A4X, our premium SKUs anchored in sales and service, including the value from our Agentic capabilities, grew nearly 60% year-over-year. As customers adopt Agentforce, they expand across our platform. On average, our top 10 customers by Q1 AWU usage have increased their total Salesforce spend by 1.5x in the last year.
And now with Informatica as part of Data 360, we're already unlocking synergies with revenue growth accelerating since the acquisition. This is the flywheel we laid out at our Investor Day, and it's working. Those signals show up in the headline numbers. Q1 revenue came in at $11.13 billion, up 12% in constant currency, ahead of our guide. The outperformance was driven by Informatica's on-prem business and professional services timing. CRPO ended the quarter at $33.6 billion, up approximately 13% in constant currency, driven by continued momentum in Agentforce, Data360 and Slack. Both metrics were partially offset by softness in commerce and in Tableau. We're driving durable growth through operational excellence. We call our internal playbook Customer Zero. We're our own first customer, leveraging our products to run our business. It's how we're building a lean Agentic Enterprise and driving profitable growth. And it is keeping us on track for our FY '30 Rule of 50 framework.
In Q1, AI coding tools enabled us to double the amount of features and codes shipped year-over-year, while simultaneously reducing incidents and defects. Slackbot, which is embedded directly into the flow of work, is now our fastest adopted AI tool in Salesforce's history, driving 3.8 million hours of annualized productivity gains for our employees. It has become a daily driver of my own productivity as well. And disciplined execution continues to underpin our responsible capital return strategy. Underscoring our confidence in the future, we commenced the largest ever $25 billion accelerated share repurchase, or ASR, representing half of our $50 billion share repurchase authorization. Combined with our buyback program, this reduced Q1 diluted share count 10% year-over-year.
Our ASR alone decreased Q1 share count by 103 million shares, representing 11% of shares outstanding. And it increased our Q1 non-GAAP earnings per share and GAAP earnings per share by $0.23 and $0.14, respectively. Turning to our outlook for the year. Building on the momentum from the second half of last year, we expect first half net new AOV growth to outpace AOV growth and drive organic revenue reacceleration in the second half of FY '27. Before discussing the numbers, a few key assumptions in our guide.
Our Q2 and FY '27 revenue guidance reflect continued momentum in Agentforce, Data 360 and Slack, partially offset by ongoing weakness in Marketing and Commerce and increased softness in Tableau bookings and renewals. We also expect greater license revenue volatility with the addition of Informatica on-prem revenue to our business. Now moving to the numbers. We are raising the midpoint of our FY '27 revenue guidance to $45.9 billion to $46.2 billion. And we continue to expect subscription and support growth of approximately 11% year-over-year in constant currency. We are reiterating our non-GAAP operating margin guidance of 34.3% and adjusting our GAAP operating margin guidance to 20.6%, largely driven by higher restructuring.
Our recent debt issuance tied to the successful initial delivery of our ASR resulted in an approximately 5-point headwind to operating cash flow and free cash flow. As a result, we are updating our guidance for both metrics to grow 4% to 5% year-over-year. We expect Q2 revenue of $11.27 billion to $11.35 billion, growth of approximately 10% in constant currency. Q2 CRPO growth is expected to be approximately 13% year-over-year in constant currency. Our guidance reflects the strength of our balanced portfolio and reinforces our confidence in our second half revenue acceleration, enabling us to achieve our FY '30 framework. And looking ahead, the Headless 360 strategy that Marc walked through expands our addressable market into surfaces we've never previously monetized. That's the next leg of our path to FY '30. Back to you, Mike.
Thank you, Robin. Operator, we'd like to move to questions now. I'll ask each participant to limit to one question in respect for others on the call. With that, operator, we'll take the first question.
[Operator Instructions] Your first question will come from Brent Thill with Jefferies.
2. Question Answer
Marc, I'm curious to get your thoughts on just the transformation to an AI-led story. The Agentforce numbers are great to see. But what else in terms of what you're most excited about? What are you seeing in the signals from the customer pipeline? And any other metrics that you're excited about that you can share with us that perhaps we can't see?
Well, that's why I thought it's so important that we move to this video concept for the earnings call and also that you get to hear directly from the customers. And I think we're trying to pick out a couple of customers every quarter that can kind of I would say that they are -- kind of represent all of our customers in transformation. And I think that what's exciting is that the technology is really dramatically impacting how these customers are able to deliver their own results, which is why we even saw James bring this to his earnings call. So I'm going to say that what we're going to do is we're going to continue to make that happen. Now let me just give you my personal perspective. We're using it ourselves more than ever before. I kind of mentioned in the quarter, you see the service numbers. If you go to help.salesforce.com that we've delivered more than 4 million autonomous service transactions in a relatively short order, it's kind of hard to believe.
Even if you go to 1-800-NO-SOFTWARE and you press 2 and you get into the service queue and you bypass our sales organization, you'll notice it's all autonomous. You even kind of authenticate in autonomously. The Agentforce will work with you. And then if at some point, Agentforce kind of says it can't answer your question, it goes and then brings a human in directly to help work with it in resolving your problem. Also in the quarter, you saw like we qualified huge numbers of leads autonomously. We've just really never been able to do that before. I think every customer is going to be doing that. You saw we also bought qualified.
And we have this kind of SDR sales agent kind of going outbound as well, helping to kind of understand our own business. We're modeling this for all of our customers so that they can do this as well. Or even in how I'm using Slack every day, I use Slackbot to kind of give me insights into my business to really look at everything that's happening with my core business, I can then get that insight. In every aspect of my business, agents are transforming how I operate my business. As you heard in UCLA Health or in PenFed, it's transforming their business. From a technology perspective, the biggest thing that happened in the quarter from my perspective was that Agentforce is now available and replaces essentially Salesforce search.
So for those of you who are Salesforce users, the millions of people who use Salesforce every day, the search bar is a critical part of how the application operates. Now Agentforce is that search bar. So you can not only search and aggregate and get insights into information throughout every single app we have, but also create agents, and those agents can appear in Slack and Microsoft Teams and other applications, even in an app that's going to run directly on your phone called Salesforce Coworker. That is the biggest exciting technology because that is going to be technology that you're not going to have to implement, you're not going to have to rebuild things.
All of a sudden, this Agentic technology is directly enhancing every single one of our applications from our financial services cloud to our health care cloud, every app we have. So that's what's really exciting. And I just think that the speed of innovation and the speed of change is what's awesome. And then the rate of innovation, it far exceeds the ability for customer adoption. That's why bringing these customers in to help model for other customers what they can do is really mission-critical right now.
With that, it looks like we have Keith up for the next question. Keith?
Excellent. Thank you for the call. And congratulations with all the momentum behind Agentforce and those AWUs accelerating in the quarter. I think the investor debate right now is about the timing and how that translates into strength for the broader business. And the question I wanted to ask was where you guys garner your confidence of a back half organic subscription revenue acceleration because we haven't seen outperformance in CRPO over the last 2 quarters. This quarter was spot in line with your guidance last quarter was as well. And it feels like the bookings trends are lagging a little bit. It feels like Tableau is dragging on the business a little bit, Commerce Cloud dragging on the business. So can you help us put those 2 sides of the debate, like really strong KPIs from agent force, but the bookings not really looking to come through over the past 2 quarters and how you sustain confidence in that back half acceleration?
Yes, Keith, maybe I'll start with the question and have Miguel and others chime in as well. So you're right. Overall, I would say Q1 and our Q2 guide show very strong CRPO. It is a leading indicator for us. But also keep in mind, we raised our overall guidance for the year. And the 2 metrics that we've talked about going all the way back to October is the acceleration of net new AOV greater than AOV. We saw that in the last half of FY '26, and we also are seeing it and have huge confidence in it for the first half of '27. What that will lead to is a reacceleration of our core revenue growth in the second half of the year. And that's what I'd really ask you to kind of hone into. There's a lot of momentum that drives behind that. We've talked about our big deal motion. Miguel can talk about it more.
Clearly, we've seen the success with Agentforce and Data 360. I'd say that over 50% of those bookings came from existing customers refilling the tank. So we're definitely seeing good usage. Our pipeline is very strong. We've also see an opportunity to expand our TAM. So I'll let Miguel maybe go on into a little bit more details. But I think not only about CRPO, I think about our commitment and confidence relative to reacceleration growth is really the driver of how we see our bookings going forward.
Maybe -- thank you, Robin. Maybe to add a few other metrics under the hood a little bit. We feel very comfortable. Obviously, we like the headline numbers. But I also like, in particular, the strength of our core business. You alluded to the net new AOV acceleration. We are confident on the reacceleration of our subscription and support business in constant currency organically. By the way, in the H2, we also have another business we acquired, which is Informatica. Informatica was a business that was growing single digit, both on bookings and revenue. In just 2 quarters, we have significantly reaccelerated that the bookings of the chart beyond anybody's expectation because data is king. Well, my daughter told me "dad says data is king" because I have 3 daughters. It's on the booking front.
But on the revenue front, we've seen a huge acceleration. Now we are -- in last quarter and this quarter, we are -- obviously, it's subject to the timing of some of the on-prem renewals, but we are in double-digit growth. So I like a lot of things about our core business, which is very important. You alluded to big deals. Oh my God, Marc, 98 deals above $1 million of net new AOV in combination, the top 10 deals, focus on the top 10 deals. In combination, the whole booking, the annual incremental booking grew 60%. When you look at the TCV, which goes in the RPO, we added approximately $800 million. That's 2.5x the same 10 deals last year, the top 10 deals. 7 -- this is a beautiful statistic, 7 of the top 10 deals added seats, new seats. This is the new way that we have to monetize AI. We have 3 new ways -- 3 ways and then one more way that coming up, as you alluded to.
The first one is we are upgrading the existing seats of our customers so that they -- the same users, human users can use unlimitedly AI. And this is the A1E that increased 60% in the quarter because there is a big uplift on those seats. Second, we are finding new pockets of seats that now with our transformed clouds, our clouds are not the same. We transform individually every one of our clouds. Our Sales Cloud, I've been using Sales Cloud for 15 years. It's totally different. Our -- I mean now we have Agentic PDR. I can talk to my Sales Cloud. I mean, I don't want to say this because Parker already said it, I log into my Sales Cloud less because I can -- I have access to so many ways to interrogate my Sales Cloud, Commerce Cloud, Marketing Cloud, everything has been transformed. There is a big growth.
So now the ROI of those clouds are higher. So there are pockets of users that before they couldn't afford buying us, now they're buying 7 of the top 10 deals included. And then the biggest way that we have to monetize AI is with customer-facing use cases by selling Flex Credits, by putting fuel in the tank 6 of the top 10 deals, 6 of the top 10 deals were AELAs, unlimited enterprise license agreement, where we threw in a bunch of Flex Credits and customers are deploying use case after use case, channel after channel. They're going deterministic, they're going to voice. So I'm very confident on the reacceleration in H2. And we're very optimistic on the whole overall business.
And maybe the last thing I'd ask on CRPO, Keith, is remember, it's also subject to renewal timing. And the more we get this flywheel growing and think about consumption, it's view as a leading indicator and how it's going to change relative to our revenue is something that's developing over time. So I think we...
It just comes shorter sales cycles. And by the way, the last huge, and you put it like -- and there is one more thing to come. There is one more thing to come, which is the Headless 360. We're going to bring our Agentic -- #1 Agentic CRM to every surface, meeting customers where they are. And we're going to work together with our customers and with our partners to find the right ways to fairly -- in a fair way to monetize those new interactions and those new users that are accessing our platform.
So you've heard it straight from our CRO. We're very confident, right, relative to reacceleration of our bookings as well as our revenue for the second half of FY '27.
Thank you, Keith. Gabriel, welcome. We'll take your question now.
Miguel, you teed me up perfectly on Headless here. Marc and team, I would love to spend a little bit of time on your headless strategy and more specifically, how it intersects with the build versus buy debate. On the one hand, Robin was talking about how it expands the opportunity in the surface area for Salesforce. On the other hand, talk to us about how you protect your downside from potentially enabling value abstraction out of Salesforce, perhaps customers want to build things more in-house or perhaps it enables competitors or value abstraction. So talk to us a little bit about your monetization strategy and how do you protect yourself to the downside?
So you're right. Headless is probably the most exciting announcement of the quarter. And I'd love for Patrick to come in, and Patrick is our Chief Marketing Officer. Patrick Stokes is here. And Patrick, do you want to give us a little bit of an insight into our headless strategy?
Yes, I'd love to. We were just backstage prepping for this, and we said, what did we say about Headless at the last earnings call? And I realized we didn't. We were still getting ready to launch it at TDX, right? Yes. I mean we haven't even used the word yet, and now it's become such a key part of our strategy and our customer strategy and how we're going to grow. It was just at TDX in March when we launched this. And I think what's so exciting about Headless is 2 things. One, it's having a real impact on making it easier to implement with Salesforce. So building out with Salesforce has now become easier than ever because we've seen these coding agents, Claude and Codex from OpenAI. As you use these things, what you realize is you need to be able to connect the underlying APIs, which you do through this layer that's called MCP. And if you can connect those into the coding agents, it makes it faster than ever to implement and deploy Salesforce.
And I think we're seeing that show up in the numbers. Just this quarter alone, Agentforce customers in production grew by 50%. So I think we're starting to see a little bit of that impact as not just our customers, but also our global SIs across the entire platform, absolutely implementing Data 360, implementing Agentforce, implementing a service. All of this, Life sciences, all of this now becomes really just a conversation. So that's one end. But the other end is really what we heard from Miguel, which is this is really changing how people get value and consume Salesforce.
In my experience, we're not seeing people take this capability and the coding agents, for example, and try to build all of this stuff themselves. What they want to do is they want to take this capability and they want to use Salesforce in different ways and get more value out of it. So rather than logging into this discrete application and this application and this application to get an answer to one question that might span multiple applications or multiple kind of sources of information, you can now just take these MCP servers and plug them into any tool that you want. They are inside our application, of course, with Agentforce coworker, as Marc described, right up at that search bar. If you're a Slack customer, you can get to it right with Slackbot. That's really a Headless experience as well. But if you want to plug these into ChatGPT and Claude, you can do that as well. And all of this just results in more and more value being pulled -- being delivered to our customers from the Salesforce platform.
I would just add to that. I think even though we just announced, it's been less than a month, correct? I think Salesforce historically has been very open, and we got more than 1 trillion API calls on our core platform just in this quarter. What we have seen is on Headless MCP tool calls have been more than 1.5 million. So what people are using is they're using it not only in Salesforce, where they do with coworker and our regular sites. They're also able to use it in their flow of work. Similarly, on -- we announced the Headless MCP server for Slack and Slack has done 30 million -- 50 million tool calls. So what we are finding is there is a latent demand where people want to use Salesforce in their flow of work, but they need a trusted infrastructure. They need an operational infrastructure to run it at scale with all the compliance, with all the sharing and security models, with all the permissioning, with all the compliance, so they will use -- continue to use that while getting value.
And like as Miguel said, what we want to do is it's a new way. We want to capture value wherever the work is happening. And that's the conversation we are having with our customers. And as we talk to our customers, ISV partners and all, we'll figure out the right value. So I think it's a new monetization area for us.
All right. Well, let's get down to one more level of detail. This was the quarter where as we used the word Headless for the first time, we used it in -- we talked about it at TrailheaDX. I used it in the tweet. The tweet went really viral. It was a surprise to me, I'll be honest, because, of course, we had always been first on APIs and XML, in SOAP, in REST and now in CLI and MCP, but the system was always built to be API first. It has always done massive amounts of transactions and complex transactions. We've always reported those API figures. And now we even have a new API, which is our whole user interface basically spinning out of the platform as an API with -- so we have that incredible capability. So in all cases, the platform has always been API first. All the applications have been API first.
But when we announced Headless, everybody is like, oh, they've lobbed the top off of it or they've cut the applications off. They kind of got confused in my opinion. They don't understand that all of our apps are rendered dynamically with metadata that they're driven -- it's a metadata-driven platform. So Patrick, you're the marketing officer. Why -- where did that confusion come from for people? Why do they think Headless means that there's no more application or Salesforce app?
Well, probably from the name Headless, which does seem to imply that I can understand. But that term, obviously, if you're in the technology world, that comes from -- it's been a term that's been used in technology for quite some time to imply that the UI is not directly linked to the underlying capabilities or services that are underneath it in this case, APIs. And yes, Salesforce has always been open. I think what people got so excited about here is this idea that Salesforce was endorsing this way of working. We were basically saying, "Hey, we want you to take the value of Salesforce and the value that you get from our apps, from sales, from service, from commerce and marketing, and we want you to be able to work however you want to work, whether that's in Slack or whether that's in Claude or whether that's directly in the app." That's what this capability really enables.
And I think people were really excited about that. And maybe a little inappropriately skeptical that we would have just locked it all down and said, no, it has to be in our app, and that's never been the case for Salesforce. We've always been, I think, year after year, Postman says that Salesforce is the most used set of APIs on the planet. And if you're building today...
People don't know what that means on this call. So will you just explain it, you got it down to the inside baseball.
Sure, sure. So what that means is when you're a builder, when you're out there building something, and this is especially true today because there's now an ocean of builders that have been created as a result of this coding agent boom. When you go to build something for your business, you, at some point, are likely going to want to connect to Salesforce that is what we see. And it doesn't matter what platform you're doing it on. You can be building something on a competitive platform to Salesforce or on Google or AWS or one of our partners.
But at some point, you're going to want to connect into Salesforce. And that's why those APIs have always been hugely, hugely used. But when you are building with an agent, you need a slightly different type of API. That's what we call MCP. And so by really putting those MCP servers out and saying, yes, this is how we want people to build. I think it was a big surprise and a big move in the right direction. And it also creates, I think, a real monetizable opportunity for us.
If I could add one thing because the fact that we announced Headless at TDX it made people think that this was just for builders and that now they can take our CRM apart and which they can now also, by the way. But I think the big breakthrough was not with the builder workers, but with the knowledge workers.
It's more about how you work.
Let me give you 2 concrete examples. I met 100 customers basically face-to-face, one-on-one since the beginning of the year. And let me -- 2 examples, Adecco, great customer across the board. They use pretty much every cloud. They went into Data Cloud and Agentforce last year. They did a big commitment in Q1, at the beginning of Q1. They are basically design and AELA, wall-to-wall. They have amazing recruiter agents going there, millions of transactions. They're moving into voice. When we announced Headless, they called us and they are like, "Wait a minute, this is -- let me try to understand what you're doing." So now because they are also using other platforms to develop other agents. So they have agents with some of the AI labs that they're also trying to access our data. Are you saying that now these agents that we are building outside Agentforce can also leverage Salesforce? And we said, exactly, we did it for that.
So now there's going to be a lot of new agents that are going to be accessing our platform. That's example number one. Example number two is Anthropic. Anthropic is one of our biggest users of CRM of Sales Cloud. And obviously, Slack, their usage through Q1 has exploded fivefold because now they are using Sales Cloud from a Headless perspective, and they are approaching it from Coworker from other applications from Slack, they're hitting Sales Cloud. So Sales Cloud has become more prominent and more strategic for them than ever because of Headless. These are 2 examples, extreme examples, but this is every single conversation that I have with the customer, their smiles are big because of Headless.
Thank you, Gabriela. I hope you felt the energy on that question.
Your next question will come from Brad Zelnick with Deutsche Bank.
Marc, the AWU and token consumption metrics are some of the biggest and fastest growing in software and seems to validate that customers are using and deriving value from the product. Can you help us translate the usage metrics to revenue? Like the Agentforce ARR is impressive, but the usage suggests much faster adoption. And just as a related follow-up, the gross margins show no degradation despite surging token demand. So can you just help us understand how you're able to do that?
Yes. Well, there's a lot of different points there. I'm not sure exactly where I want to go. But I mean our -- talking about the financials of the company, when we talk about the Agentic enterprise, first and foremost, obviously, Salesforce is a large scaled company in software, at the moment, largest, 83,000 employees. For the last couple of years, we have not been loading up a lot more engineers with Srini. So Srini is here at the table. He's got what about 15,000 engineers, and you've had the 15,000 engineers for about 2 years, it's been mostly flat, right? And I would say that the reason it's been mostly flat is because we have been using AI to create more efficiency for our engineers. And especially this year, now with these new coding agents, we're seeing even more dramatic capability.
So that's a key part of our margin story is that we're not hiring more engineers. We're not hiring more GA. We're mostly expanding only in one area. You can see headcount has grown, but it's mostly growing in Miguel's area in sales because I think we all realize the one thing that we're doing here with you selling and communicating that agents are not exactly doing that. They can qualify, okay? They can provide service. But in sales, we still scale because there are so many different parts of the market that we have to get to. So that will be a critical part of expanding our company, but at the same time, expanding our margins.
I think on the other part of that, that's really key is you're right, we're trying to really communicate that level of token usage. Maybe we're one of the first to really get out and talk about, "Hey, not only do we have agents, but we've delivered 28.6 trillion tokens." I listened to some of the other earnings calls, and I don't think that they're at that level of detail. We've even gone down into this 3.8 billion Agentic Work Units where Patrick has really pioneered this idea of how to be able to communicate more effectively the level of depth that's really going on with our customers actually implementing this technology. And that, I think, is also a critical thing that we're only a couple of years into this Agentic revolution, but we see all this adoption and usage.
In every other product that we've rolled out, you've never seen the level of scale and growth of a new product like what we've seen with Agentforce. And you're going to see that, in my opinion, I don't know, but I'm going to give you a vision. I think as we get Agentforce Coworker live for all of our customers, and it's just the ability for the administrator to say now that it's available to these users like that experience that we had with Andrew Russo, this idea that all of a sudden, we're about to add a massive amount of new functionality and capability into all of our apps overnight, you're going to see these token numbers continue to expand and grow.
Are we using more tokens internally? We are for our own operations like in engineering. Are we using them for our customers? We are. And then we're absorbing that into our margin structure. It's not that we're not spending a lot with OpenAI. We are. We're using their platform. We're using Codex, their coding tool. We're using Anthropic. We're using their platform and their coding tool Cowork. We're using both of these platforms. Both of these companies are our customers. We're very excited about how they're using it. We use their products as well. They use our products very aggressively, both of them in Slack and Sales Cloud and Service Cloud across the board. So that is really what's happening. Which part did I not directly address?
I think you have it all. Brad, maybe to add to your monetization point, you're right, AWU is something that we use to measure how work gets done with our customers and also internally as customer zero. But our top 10 AWU customers have spent more than 1.5x over this past year with us. So it is being monetized over time via consumption and just basically getting more value from our core platform.
And I think we should probably just directly address this head on. And look, we're not going to give guidance on attrition and all these things. We never have. But Miguel, you're talking about how attrition is falling in the second quarter. And what's your vision around attrition and heads in accounts and agents and what's happening in these customers?
I mean our focus has been net new AOV. We did a lot of work, to be honest with you, to focus align everyone in the organization from product to back office to front office, to professional services. Everybody is aligned on one metric, which is net new AOV, which is the difference between the new bookings and then the leakage, the attrition. And we managed to redirect and we show at the Investor Day how the curve was negative. At some point, the negative growth.
So Q1 was a very strong net new AOV quarter for you as well, right? So -- what is that -- tell us why is that transformation happening?
The important thing is we are focusing on customer success, which has been always a focus, but our -- some of the incentives were not aligned internally. They've been aligned now pretty much from the second half of the year. We saw net new AOV outpacing AOV growth. We are very confident that in H1, we're going to see continued net new AOV growth outpacing AOV growth. Obviously, that's both levers. We are obviously increasing the new bookings, and we are minimizing the pain of attrition. In some cases, account executives, they swap products to make sure that customers are happy using the product. So we are very confident on the net AOV in H1 also being growing more than AOV and the reacceleration that we committed.
And listen, when you commit something 12 to 18 months in advance, I mean, we're good professional, but we're not magicians. And we don't -- I mean, there was a probability that it could not have happened, but we were very firm, and it's -- I mean, I'm very happy that we're executing as per plan. In fact, a little bit better than planned because you raised the guidance. So thank you so much.
The only other thing I'd bring up to your point, Brad, on margins, again, going back to our FY...
It's such a good question, right? Because it's really getting down into the depth of it, right?
Is that as we marched FY '30 in that Rule of 50, right, our ability to leverage these tools to improve our productivity is a critical component of how we're going to get to Rule of 50, as Miguel said, grow the top line, $63 billion plus with Informatica, but also improve margins and operating profitability. So as I said earlier, customer zero is #1 for us, and it's going to help us reach our framework as a lean Agentic enterprise.
Excellent. Okay. Great. Let's move on to the next question.
Okay. With that, operator, we'll take our last question now, please.
Your last question will come from Kirk Materne with Evercore Partners.
I wanted to follow up on, Miguel, you had made a comment on one of your customers using Sales Cloud through Slack. And I want to dive in on Slack a little bit just as part of the broader Headless strategy. Can you talk about Slack being potentially sort of a gateway for broader Agentic adoption in your customer base, what you're seeing now, how that's sort of stacking up in your pipeline opportunities? It just seems like it's an unbelievable network effect product. And I was curious how that's having an impact, if at all, right now or if you expect it to, on sort of broader Agentic bookings as we go into the back half of the year?
That's such a good question. I think each of these folks should address it. But Miguel, why don't you start?
So first of all, from a top line perspective, and we'll talk about how strategic Slack has become. Slack has become one of the favorite platforms and surfaces for, in this case, very, very specific, both the builders and the knowledge workers found in Slack the way to -- it's a multiplayer collaborative platform to access your applications to is your work operating system. It's incredible what has happened on Slack, how we are leveraging, by the way, a great partnership with one of the labs with Anthropic to launch Slackbot. Slackbot is our personal assistant. It has increased the productivity of the whole company around 3% more or less. So now I do everything. I ask everything to an agent. That agent has access to all my applications, all my approvals, all my sharing models, all my conversations and the business is booming. By the way, the bookings are booming, but also the net new AOV of that business is very impressive.
And the key characteristic is when we talk about the MCP server tools calls on Slack, most of them were done by the builders building applications that needed that rich context that Slack provides. So huge growth, AUV top line growth, bookings growth, net new AOV, very little attrition. So...
Also on Slack, I think, is the best -- when we say agents and humans work together, you experience it in Slack. When you're in a channel and suddenly in a lot of these -- especially I see it now in my engineering channels, like half the time, somebody puts a question or a request on a Slack channel and the agent is listening and answering it, developers do a PR request in Slack. And then suddenly, the agent is picking up and trying to do it. They want status reports. So I think Slack is where people can really understand the manifestation and they're all asking questions as a human and Slackbot is even a better way of articulating that in a packaged way.
So that's like why -- what is driving and the advanced use cases because the developer community tends to try these tools. It's very embedded. They see this manifestation a lot more and which is also the reason why some of our most advanced customers and labs and engineering organizations are using Slack MCP even more than we thought. And I think that's a key interest. And I feel as it goes to the general population in the knowledge worker, Slack will become even more prominent because people will say, this is the way to work. And we always said Slack is the operating system of work. And I think now people can really see it. And once they start using it once, it looks like magic, and that's why they say, "Oh, this is how it all is meant to be."
Patrick, we're going to give you the last word here.
Great. Yes. I mean I think it's all about the experience that Slack delivers. I mean when you get in and you use a product and it just works, that is a moment for you, and you're going to go back to that product. And I think that's exactly what Slack is. And it's more sophisticated really than it's ever been. We started as this collaboration tool, but it's become so much more than that. It's not just a place where all of your institutional knowledge is it now can make calls out to other tools. You can have agents working right in there side-by-side with humans. You look at these coding projects and the incredible coding agents that have surfaced in the last 2 years. But the thing about coding is like that's not a single player job, right? When you code, you're working with a team and Slack is the only place where you can have that coding agent and the full team of all of your engineers and your developers all working...
And even the deals of support channels, it's there and with Slack CRM, this is all we brought back. So I think it's a natural place to work. So I really see that's what is driving...
I think number one is this, which is that when we bought this company, it was doing less than $1 billion in revenue. And it was struggling. It was having problems. The management team was really not clear how they were competing against Microsoft. But I think coupling with our distribution capability, now adding the value of our core applications, and I think this key point that it drove nearly half of our million-dollar wins this quarter, up 80% year-over-year. That means that Slack is really having its absolute moment. And I think the second thing that's really important is here's the Slack AWUs that have grown 350% quarter-over-quarter. That is amazing, 350% quarter-over-quarter AWUs. In 2 years, there's going to be more agents using Slack than people. I mean, this is an incredible example of the future and also how this product is more valuable, being used more, has more data, more capability.
And therefore, it's going to have more intelligence and more value back to all of these customers as well. Plus all of these companies can create Slack communication between each other as well. If you're a Slack customer, you can easily have a secure communication with another customer as well. Miguel, do you want to add?
Because that work graph that will become one of the richest work context in the enterprise is getting richer and richer. So we build -- I mean, the community built 3 million custom apps on Slack in Q1. That's 8x quarter-on-quarter. I mean there is a huge boom. Out of those custom apps, there were 250,000 that were AI agents that were built, third-party AI agents, and that grew more than doubled in quarter-on-quarter, grew eightfold year-on-year. So everybody is working on Slack.
Well, I think that it's safe to say, and I'm not giving guidance by what I'm saying, but sales is a $10 billion cloud already. Service is a $10 billion cloud already. Data is already a $10 billion cloud. I think when we see the growth rate that's happening inside Slack, you saw the ACV was incredible in the first quarter. This is going to be fast track from something we bought with less than $1 billion that I'm sure we'll be talking in short order about Slack being a $10 billion cloud as well. All right. With that, I'm going to turn it back over to you, Michael.
Yes. Thank you, and thank you, everyone, for joining us on the call. Just a quick reminder, we have our quarterly webinar on Friday. And very timely, given the questions today, we're going to talk about Slackbot and our Headless strategy in a deeper way with our product leadership. So please join us for that on Friday. You can find the information on our website. And with that, we'd like to thank everyone for joining us, and we'll be seeing everyone in the coming weeks.
Thank you for joining. This concludes today's call, and you may now disconnect.
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Salesforce — Q1 2027 Earnings Call
Salesforce — Q1 2027 Earnings Call
Salesforce lieferte ein starkes Q1 (FY27): Rekordumsatz, hohe Margen, schnelle Agentic-AI-Adoption und erhöhte Jahresguidance bei aktivem Kapitalrückkauf.
📊 Quartal auf einen Blick
- Umsatz: $11,13 Mrd. (+13% YoY; +12% in konstanten Währungen)
- CRPO: $33,6 Mrd. (+~14% YoY; ~13% CC)
- Operativer Cashflow: $6,7 Mrd.
- Margen: Non‑GAAP Betriebsmarge 34,8% (+250 Basispunkte), GAAP Betriebsmarge 21,1% (+130 bp)
- Agentic‑Metriken: Agentforce ARR > $1 Mrd.; 28,6 Bio. Tokens verarbeitet (+152% QoQ); 3,8 Mrd. Agentic Work Units (+111% QoQ); 98 Deals > $1M ACV
🎯 Was das Management sagt
- Agentforce‑Integration: Agentic‑Funktionen sind in alle Kern‑Apps (Sales, Service, Marketing, Slack) eingebettet; Fokus auf kundenseitige Automatisierung und Seat‑Upgrades.
- Data‑Strategie: Informatica + Data 360 treiben Daten‑Monetarisierung und schnellere Move‑to‑production bei Kunden.
- Headless 360 & Slack: Headless/API‑Layer (MCP) soll Salesforce in beliebige Oberflächen bringen; Slack als „Operating System“ und Gateway für Agentic‑Adoption.
🔭 Ausblick & Guidance
- FY‑27: Midpoint der Revenue‑Guidance erhöht auf $45,9–46,2 Mrd.; Subscription & Support Wachstum ~11% YoY (CC).
- Margen & Cash: Non‑GAAP Betriebsmarge bekräftigt bei 34,3%; GAAP Marge angepasst auf 20,6%; Free Cash Flow und operativer Cashflow nun erwartet +4–5% YoY (ASR Belastung ~5 Punkte).
- Q2: Umsatzguidance $11,27–11,35 Mrd. (~+10% CC); CRPO‑Wachstum ~13% CC.
❓ Fragen der Analysten
- Monetarisierung von Usage: Analysten wollten wissen, wie Tokens/AWU in Umsatz übersetzt werden; Management nennt A1E/A4X‑SKU‑Upgrades, Flex‑Credits, AELAs und Seat‑Upsell als Hebel.
- Timing der Re‑Beschleunigung: Zweifler fragten nach Belegen für H2‑Reaccelerate trotz Tableau/Commerce‑Schwäche; Management verweist auf starkes CRPO, Top‑Deals (98 >$1M) und Net‑new‑AOV‑Momentum.
- Headless‑Risiken: Nachfrage, ob Headless Wert abstrahieren kann; Management betont MCP/Compliance‑Layer, Partner‑Ökosystem und neue Monetarisierungswege statt Kannibalisierung.
⚡ Bottom Line
Guter Quarter: Umsatz, Margen und AI‑Nutzungsmetriken zeigen starke operative Dynamik; Headless und Agentforce sind zentrale Wachstumspfade. Die erhöhte Guidance und das $25 Mrd. ASR stärken EPS, belasten kurzfristig Cashflow. Wichtige Risiken bleiben On‑prem‑Renewal‑Volatilität, Tableau/Commerce‑Nachfrage und die H2‑Execution bei der Monetarisierung hoher Token‑Nutzung.
Salesforce — Morgan Stanley Technology
1. Question Answer
Excellent. Thank you, everyone, for joining us this afternoon. My name is Keith Weiss, I run the U.S. equity software equity research franchise here at Morgan Stanley. Taking my software promotion become the overall but -- very pleased to have with us this afternoon from Salesforce, both Robin Washington, Chief Operating and Financial Officer; and Joe Inzerillo President of Enterprise and AI technology. So Joe and Robin, thank you so much for joining us.
Thank you so much for being -- and Keith, we had to be sure that we gave you one of our latest we hear there's a big announcement forthcoming, but also just for or right. You have to be sure to show it.
I never got to join in the club and Francisco because I wear suits all the time. So now I could finally it in with I got a lake
I've got to show everybody it's all about Blackbox.
Yes. Blackbox. Very nice. I like it. Thank you.
You guys recently closed your FY '26 and a transformational year for Salesforce. When it comes to sort of product strategy, which Joe is going to talk to us a lot about, but also the sort of operating model within -- in Salesforce and pricing models. So maybe just start out, Rob, you could tell us a little bit about some of the key accomplishments from a financial perspective. And how this has set you up for FY '27 in terms of what's been going on with Salesforce in the past year?
Yes. Well, thanks for that start. Yes, we had, as you said, a terrific year from an innovation as well as a financial standpoint. We announced our results last Wednesday as you had in like record revenues, record quarter, record cash flows. -- pretty much taking you back to Investor Day, Keith, I think what's important to note, we laid out a framework over the next several years.
We talked about that continued elevation of net new ALD being greater than AOV over time. And we saw those inflection points play out in Q3, in Q4. So it gave us even further conviction to what I said back then of the 12- to 18-month trajectory to return to organic double-digit growth. If you add on to that Informatica you're talking about '27, but we're even thinking broader, amazing integration already, great return. We were able to make that accretive fairly quickly here within 1 year and feel really good about how it's fitting in with our core data component of our platform and really helping our customers, particularly our customers.
So very excited about that. In terms of other things that we've done, we're seeing our investments start to pay off. We invested a lot in AE capacity last year, and it's something we want to continue to do -- we've also invested in FTEs, very focused on deployment of agent force. And as Joe talked about, a way for us to continue to fine-tune our agents to make them easier to install, et cetera. and infrastructure. So all things that really set us up well and on the continuum to meet our objectives over time. There's also just our growth playbook that we've had in place.
In Q4, if you think about our premium SKUs, 300% quarter-on-quarter adoption of those premium SKUs, which really for us shows the value of our stack in general. So that's really important to us. We've also kind of invested in industry playbooks and processes even with some of our new products like Grollo that are really helping customers kind of figure out where do I start? How do I take and become an identic enterprise? And what are some real focused use cases that I can accelerate.
So we feel really good about '27, particularly that second half acceleration that I mentioned and continuing to grow profitably. We have doubled down on investments in FY '27 to meet that FY '30 framework. Ended the year at rule of 44, feeling very good about that trajectory of Rule of 50. So prioritization on growth in revenue and a Gentex as well as as profitable growth that I think you'll get to the capital question at some point.
Hit on that. I want to bring Joe into the conversation. And you mentioned the stack. And I think that's important when we're talking about Salesforce because there's a lot of asset at play here that you guys have built out a very robust sort of underlying data platform. There's a lot of application capabilities on top of that.
Now there's an Agentic layer on top of that slack as part of the equation. And Joe, you've had a really remarkable career in 3 decades. You've had leadership roles at Disney streaming, BAMTech, Chief Technology Officer at SiriusXM. And when I think about your career, it's building big system. And this is a big system that you need to build out here at Salesforce. So can you talk to us about sort of your vision when you come in and you take this role, what's the vision of what sales force could bring to the market in terms of enterprise AI and what that's going to mean for your customers?
Yes. I mean thanks for the question. I think you're right. On one hand, you can look at my career and say, like, I built things of big scale, enormous. -- the other stuff they've done has been pretty big as well. But the other way to look at it is I really spend most of my time in the direct-to-consumer market, and not like a traditional enterprise technologies.
But I think at Gentex is one of those things where it feels much more like direct-to-consumer. And it feels it on a technical basis, like these continuous improvement loops, how do you constantly refine things, how do you get them better? How do they learn? How do you learn -- that's one aspect of it. But I also think it comes down to just the way we interact technology. And so in an enterprise setting, you say, "Oh, okay, well, here's a screen, and I'm going to try to optimize it.
Now every salesperson needs to conform to that screen. But if you go to sales and agent force or in Slack, now all of a sudden, you're having a conversation and knows who you are and knows the questions that you've asked. It's a very personal relationship, not unlike the customization that might be in a Disney Plaza SiriusX upstreaming or Pandora, where it gets to know you. That's now going to become in the forefront, and we're seeing it now becoming in the forefront of how these technologies mesh together to drive better outcomes for our customers.
Got it. So the past 2 like investor debates behind you. And investors obviously have a lot of uncertainty about sort of what the future holds, particularly for the SaaS application layer. But you -- I mean you came to Salesforce, you came into this big system is a big incumbent vendor with full knowledge of what was going on, right? Like the models were already in play. And you saw opportunity here at Salesforce.
So how do you get comfortable with some of the like the investor concerns? Like number 1 is the DIY concern, right? Now with cogeneration tools, it's so much easier to develop software. Why does that not present a more of a threat to Salesforce and what you guys have built and erode some of the moats that people have traditionally thought about within software business.
Yes, look, it's a great question. And I can see how people would think about it that way because they'd say, "Oh, well, look, you have these amazing tools. But I think about it more like a master carpenter right? Like back in the day when you had to cut with a hand off, like you really had a big good carpenter in all parts of it. Now you can cut on a table saw. It's probably going to be a pretty good cut. So the tools are raising the boats for everybody.
So yes, the DIY market is getting more sophisticated but so are we. And we have a backlog of data and features and things we've always wanted to deliver to our customers, but it sort of sits in the queue based upon what capacity you could afford for meaningful and disciplined growth. Now all of a sudden, we're seeing the good engineers and our teams are going 20x, and they can really sprint ahead of this. And so I think it's really, in my career, I've done a lot of DIY. We built a lot of systems from mostly whole clock.
But even I had the like, why would I want to waste time trying to build something that I could buy that's fit for purpose. I'd rather spend my development money to use those tools to do the thing I'm trying to do, whether that's DisneyPlus or another direct-to-consumer product, that's where my value is. And so I just think that like the combination of us continuing to accelerate the rate at which we're delivering meaningful outcomes to our customers as well as them being able to then use those outcomes to really specific on what their core business is, I just can't imagine there's a lot of people that are going to want to go backwards and say like, well, let me build a better Salesforce. Like I don't understand where the ROI is in that.
And there would also be a defense against another investor concern of start-ups, right? -- of AI-native startups being able to kind of move faster. But we think about startups, there's a dynamic between best-of-breed and suites. And if you guys can innovate faster you could close that feature functionality gap between sort of what a start up and focused on the single technology versus what you could bring into a broader suite, it seems to tilt the balance in your favor of like let's put all this solution let garner these new capabilities from our incumbent vendor who's already automating a lot of our business process totally. I mean, everything that you just said -- and then I'll add another one, which is if you think about social media.
So if you set sort of tick tock aside, that's really a state-sponsored company. It's tough to argue that they competed on the even field. But look at the social media companies. they're all the same ones that were social media companies that were at the birth of it years ago. And the reason is it's not just everything that you just said, it's also the data. It's that deep semantic understanding of what your customers are doing and what the processes look like. In case of social media, that sort of identity graph, the social graph that ties all these people together allows them the fuel to continue to innovate on the interfaces and things like that.
And yes, start-ups come, some of them get acquired, some of them are inspiration but they haven't really mounted a real threat against them. And I'm not saying that we think we're in vulnerable. But at the same time, we have all of these assets, and we have 26 years of real data that tells us where people are having problems where they want to go forward. How can we help automate those things with that tool set.
So the data is just as important because it provides continuous inspiration for how we're going to try to solve problems and move the bar up for what our customers are able to achieve.
And I think that's the key differentiation. Like they're not customers just desire to see if I don't just want technology. I want things that ultimately improve my interaction with my customers, my bottom line, my productivity. You can't do that without the data, right? So they're looking for solutions, and we built 26 years of being the trusted number 1 AI CRM vendor as well as being very innovative.
And I think you combine all that together, we have the solutions, we have the technology, but we have the trust and the data.
Right. And it's not just data like we're thinking about data, like the data sitting in the database is also the understanding of your customers, understanding their business problems, that's ultimately where the value is on the business problems. All right.
The second sort of investor concern that I wanted to pass by Jo was the idea of an AI user interface, right? And I think Claude with cowork really and how well that did tool use really spark this fear of that perhaps going forward, we're not going to go into Salesforce to understand what's going on in our customers and then go into maybe work day to understand what's going on with HR, we're going to have this one universal AI user interface that is going to handle all of our quest understand all of our systems understand all of our data and abstracts sort of the user from the end systems and maybe sales force a little bit more of a back-end transactional system.
So one, how do you respond to that concern and two, can Slack play a bit of that role for -- at least for a Salesforce customer, again, sales force type systems.
Yes. No, I think it's a great question. I'll take the second part first. I mean Slack,it's not an if, it is. if you look at the major AI companies out there, they're using Slack. Like it is the way that they get work done internally. So I think that Slack is a natural place for it because it's where people who use Slack get things done.
So why would they not also be getting them done with agents, especially because those interfaces and those interactions tend to be fairly textural. It's like a collaboration tool that she could say like what we found when Slack was founded before we acquired it, that they thought about Agentix, but they thought about people, but it turns out that the agents that people want to work in a very similar way.
But to your other point about the disruption side of it, I think the way I think about it is old enough that I've lived through these technological revolutions. And back in the '90s when you wanted to run a computer program, you went to a very specific computer and clicked a very specific binary and did a very specific thing. And then really, Mark, and Salesforce were the ones who invented "Oh, no, no, you could just do that SaaS, it could be in the cloud. And there was a whole bunch of like, oh, the people who had these binaries were going to be disintermediated. And yes, while Salesforce grew out of that with a new company, Oracle and a lot of these other companies are still around. They adapted to it. Same thing with mobile. Mobile, very similar things like, well, you need a map, and then all of these companies have apps.
AI is going to fundamentally change the way we interact with the computer. And that's cool. But it doesn't just change it in a super narrow way. It changes it in a general case way and slack back to the first answer, Slack is that organic way that people are de facto actually going to Slack because it's really well suited to do that. So yes, I mean, look, if we were a different company, and we didn't have Slack. Maybe I would be worried about it, but I actually think we're leading this transformation with Slack. And people are coming to us, the AI folks, they're building things into it.
And so there won't be a menogamy of interface there's going to be a plurality of interface. So where is the gravity? And I think Slack is a great example of the human collaboration with agents is the gravity and that's where we're pulling people towards.
Got it. Got it. Robin, I want to ask you about a different investor today, but another investor concern, and that's the risk of seat-based models. The idea that we are automating and doing a digital labor replacement of the very units that you price on. So how do you think about that potential disruption risk? Is there risk in terms of not being able to sort of make up for seats with added value that you're bringing with the more consumed developments of what we're doing with agents.
Right. It's a fair question that we get asked a lot. And I will say when we look at the core data, we're not seeing that. We're seeing the great adoption the momentum metrics around our Gentek products, but we haven't seen seats year-over-year on quarter-on-quarter decline.
And I think it goes back to the earlier conversation is as long as we're showing value of our platform and in our way, Gentex make our core apps even more valuable, I think that's what's really critical. Now to sit and say that over time, are you not going to have some type of attrition of seeds that could very well happen. But we really see a hybrid model of seats as well as adoption of our genetic products driving consumption. And I can't tell you exactly how those curves are going to grow.
But overall, we see overall continued value of our core apps and the system, the integration of them and the context is being really critical. It's like you can't have one without the other. -- our overall conversation here.
I totally agree with what Robin's saying. But I'll -- Robin and I are sort of here talking about the company, but we also have a relationship because in addition to overseeing Slack and agent force, I also essentially oversee our office of the CIO and all the things that we're using it. And so Yes. When she and I have questions like about, okay, should we invest in this. We're putting our business ads on as 2 executives that run the 75,000-person plus company, right? And we're looking for value. It's 1 of the reasons that we introduced this like agenetic work unit as a measure because it really matters what the outcome is.
Like you could spend 1 million tokens and that could be good or bad depending on what you're doing with it. As or what you're doing with it. And so when we try to think about investments, we're thinking about it in the same way our customers are -- and we're saying, okay, what is it doing? Like is it delivering the value? How do we get there? How do we measure that impact. And I think the whole industry is evolving, it's super fernetic right now. Nobody has a playbook of exactly how this is going to work.
But in a simplistic sense, if we deliver real value, like we're going to get compensated for that real value. And the higher value we can deliver because of the complexity of the task that the agents can sort of orchestrate across our stack and other stacks, that's going to bode well for what we can do from a pricing standpoint, regardless of the vehicle.
And I think just to take an example like that, and Mark, our CEO uses it a lot, is our helpdesk.com. We have been able to save on reactive call volume. Now we've been able to reallocate those resources to other areas of the business. it's adding incremental value. We're able to measure that and reinvest it or readopt it. And in some ways, it allows our customer service reps to interact more with the technology, the whole idea of humans and agents working together, so they can be more focused on proactive value-add co.
Our call volume is still going up because we're growing, but our ability to reallocate those resources and leverage agents really helps our productivity and allows us to rebalance. And so when I think about it as a user, the value of my users hasn't gone down. It's just allowed them to be more value-additive, more focused on ensuring that they're meeting the needs of my customers, and it gives my customers 24/7 support for things that don't meet human engagement.
Okay. So maybe to kind of sum up this, like investor concern and competitive dynamic and maybe shift the conversation more to constructive of what Salesforce is going to bring to the marketplace or Salesforce's positioning. It's unlikely that your customers are going to try to DIY their own solutions, right? That's what they look to us for. They're looking for solutions. You have strong competitive conditioning against startups. But there is this new white space. This is added capability that large language models and generative bring into the overall system. And there's going to be a competition for who gets at that white space, who is able to create this further automation, further productivity for the end customer.
So Joe, maybe you could talk to us about what sets up sales force well to win in that competition. What gives you guys the right to win in building out that additional capability, those additional workflows against the front office and even broader into going into stuff like ITSM.
Yes. I mean I think when you think about it, the whole paradigm is sort of like upside down from where it was before. So you think about like the way in which you build code was like very like, okay, let's take this thing we want to do, break it down into steps, do all these steps very iteratively figure out how we get there and all sorts of stuff like that. We're now starting to go the other way.
We're now the imagination is sort of starting at like the user level where you can put tools in the hands of users and then observe how you can continue to make them faster and faster and faster. And for us, I can't understate how important it is. It's not just the models. The models themselves are incredible, miraculous frustrating creatures that exist now, and they've completely shifted the paradigm and they keep making improvements, but they're not delivering like a results-based system that you can depend on for a business. you need that data. And it's not just the data like you were saying in a database that sort of sits there at rest. That data is now kinematic because of these models. It's always sort of being introspected and moved and things like that.
So when you look at us, we start with sort of this data layer where we have all of this amalgamated knowledge but we can represent it to the upper layers of the stack. And so you start working your way into the activation layer, the apps themselves, the facilities that the apps provide and then you have the genic sort of orchestrating the whole thing and then back to Slack.
You have this interface layer that then participates in the entire thing. And so does that necessarily assure that we're going to be successful? Of course, not. -- does it sort of show that we have this incredible advantage in vertical integration where we have like a really strong foundation of how these components that need to all exist, need to all interoperate, need to all be observable can work together.
And then because we've worked so much on the finish of how they fit together, you also get into the situation where I can't emphasize enough of these continuous improvement -- so it's not just does it work today. It's like how does it get better tomorrow? How does it react to the change in human behavior. How does it react to more data becoming available. And that's how these things are just going to go. Like there is not going to be steady state done, ship the software we're done. It's always going to be at this frenetic user level as opposed to the sort of architectural level.
And I think we're really well positioned because both through organic build and kind of the DNA of who we are and acquisition, we filled out that layer in vertical integration, and we've seen with hyperscalers and things like that, how much that vertical integration is a huge asset in delivering solutions that actually work and drive value.
Got it. So like we were talking about before, so Joe is bringing solutions to real customer problems. If you guys are bringing a solution to your customer, they're going to pay for it. They're going to value it in some way. And you guys have developed a whole menu of options for agent force pricing. We have Agentic enterprise license agreements. We have consumption-based pricing via per call. We have Flex credits. We have seat-based SKUs like agent force 1 edition. Why is this so important to that so many pricing options? Like why it creates a lot of confusion for us like infusion. Why is this so important to get adoption in the marketplace to have this menu of options.
Yes. It's confusion, but it's also agility. I think what we're finding to Joe's point, this is not a static market. We're competing. Our customers are looking at options. They're trying to scale. And our job is to be sure that we've got solutions that meet customers where they are. Some want to pay per user, particularly if they're looking at other options. Others want certainty. They want to understand what this means. They like the user model.
And so the different menu of options that we have allows us to meet a customer wherever they are on that journey, keep -- and over time, the ELAs are great. If you want to go all in on us, you don't need to worry about whether this agent is going to hit up against the cell too much or that's going to be term. You can really decide what are the right use cases -- do you want customer patients? Do you want employee?So we believe that agility that we have, sorry for the confusion, really helps take off the table for the customer any concerns they might have around cost. -- and it allows us to kind of just double down with them relative to being their platform of choice.
Yes. I mean, to Robin's point, I'd also just add living through the hyperscaler revolution. Was an example of like, it was a very different model. People were used to this CapEx model and I do this, I get a data center and all that kind of stuff. And by the way, like I used to be really good at building data centers. I thought that was an awesome skill set. I have built a data center in 12 years.
And so like that all of a sudden became less interesting to me. But I think when you think about that transition. We think about it as if it was like this square wave transition that just happened. And everybody was like, yes, well, of course, this is how you pay for a cloud. But really, is it took a long time in retrospect, it seemed short, but it took a pretty long time, took a decade really to get that into the full mainstream.
The same thing is happening as far as the pricing models go with the Gentex right now. The only difference is because gentex are moving so quickly from a disruption standpoint, that entire time line is compacted. And so like, to your point of us changing models, we're trying to be reactive to the market, trying to be reactive to our customers, meet them where they are. if that -- if you actually slowed down time and kind of expanded that to a decade thing, it wouldn't seem as frenetic, it's just because there's so much opportunity and so much disruption right now that it feels like they're stacking and it is, and it does confuse customers, but we think the inaction is much worse than that.
So we really want to try to get some stability, really trying to mature it and get to a point where we're meeting everybody where they're at. But I think the time scale is what people don't really appreciate is the fact that this is all just happening really fast for the whole industry.
And I think the receptivity that we've had gives us the ability to monetize in any framework that the customer wants. Over time, it's more predictable for us. It's, again, back to that hybrid model. But our goal is to ensure that our overall platform is sticky, it's retained. And we think this all-in model really helps us with that in our regard.
And to Joe's point, we're iterating with the customer -- it's a very different selling model. It's not users and we go away. We're out there are forward deployed engineers working with them and fine-tuning. And these pricing options, including credits, give them a lot of different options and ways to absorb that based on the success that they see in the iterations that they go through to be successful.
Right. So I mean, what I hear from a lot of investors and what they're looking to me for and want they're looking to view and the IR team probably even more so is clarity. They want absolute certainty of that $1 a seat revenue is going to turn into X amount of agent plus seat revenues. But listening to Joe about the -- how quickly this is evolving, how quickly the capabilities are evolving. -- listening to you about how customers are still trying to figure out how they want to pay for it.
It seems like maybe we're looking for something that would be too limited, right? If you guys narrowed it down to one set of functionality in 1 pricing model, you're going to limit your opportunity -- so with that being said, it's near term maybe maximizing from the stock price long term, limiting -- what should we be looking to? Like what -- is it? Is it the genetic work units we be looking to? And what gives you guys confidence because you call for acceleration into the back half of FY '27, you looking to, to get that certainty to give that forecast? Because I know you you're conservative. Like you're not going to tell us about acceleration until you feel really comfortable with that accelerate.
usually hazard of the job -- but no, I mean, at the end of the day, it really comes down to customer success. And it's really about that partnership. We've used -- we've thrown out the AW -- I should say, to run it out. It's a really good metric for AWs. -- but we're looking at net new A -- so we have a set of metrics that helps us really understand the direction of that customer journey. I think the other thing that is important, keep to your point, what's happening with the customer -- and we also talk about the multiplier effect of being on multiple clouds, leveraging our Agentics, et cetera, we're seeing real acceleration of ARR per customer as both customers go on this journey towards the Agentic enterprise.
So that's another comforting point to us. But you're right, we're definitely in a shift I think trust and customer success is absolutely the most important thing. And as long as we do those things, we're going to be okay and show that value and work to our customers. We see it in the numbers. We see it in our pipeline. We're seeing it with our SDR agents, which are generating more leads. And to your point, I think customers are coming back saying, "I don't want technology. I want solutions. And that's what we've been doing for 26 years.
Now with the Agentics, I think that's the value that we see and that's the direction of growth that we see our customers really leaning into.
Totally. And Robin sort of talks about the growth in ARR and like how we think about it. But I also sort of break it down into customers that I personally interacted with. And so like I was in APAC in November, and I was talking to 1 of our customers that was just sort of starting the Agentic journey in Japan. And that same customer about 2 weeks ago was in New York, and I got to see them again. And it's sort of it's like your friend's kids, right? You see a picture and say, "Oh, wow, they're big.
Now I had that same sort of impact with their Agentics where they had sort of started and then you look at it like, wow, and now they were coming in to talk to us again about what are the next 5 use cases we're going to do. And when you see that kind of like we did something we work together, we partnered, they got results. And now they want to expand that program, it's hard to like summarize those in a number on a spreadsheet, but you feel it when you see it happening. And I think that this particular customer was a great example of I got two snapshot of pictures several months apart, and I could feel the acceleration.
Yes. We see it internally. We call ourselves customer 0, and we started with everybody experimenting, hundred-plus agents -- we've kind of got it down to 4 key categories: employee, customer sales, back-office procurement, what we call them hero agent, and we're starting to see the acceleration. We were just -- they are talking to employees, it's about it's getting us permission to go faster because they now see the value add, and we now know where to invest and where to decelerate, and we see that same journey as Joe said, with our customer.
And I think this is also the part that sometimes I see undervalued in the industry or underestimated in the industry is the fact that like these tools are due to everybody sort of almost instantaneously. And so when they come out, obviously, we have relationships with model folks. We get a little bit of a head start. But people are now starting to really know how to use them to deliver real results. And so when I talk to other CIOs, their second agent is a whole lot easier than the first.
And the third is easier than the second. And that's both because the products are maturing, but it's also because they know what life cycle, a genetic life cycle works for them. They have the data. They know what they need to look at. They know how to make these things better. it's not like there's no appetite to take these things on. So really, what we're now into is the building of the confidence curve about the practitioners understanding that like, yes, I can sign up for a number that I'm trying to either grow or save I know I can do that now because I've got this precedent of these last 3 things that I've done.
And now I really feel like I have mastery of the technology despite the speed that it's going on. And that learning curve of the practitioners really starting to understand how to actually use these things that are advantaged for a business, we see every day with ourselves and also when we talk to customers. And like I said, sometimes it's hard to see that read through into a spreadsheet in a very, very specific precise way, like you all want to see, but you feel it when it's happening, and we definitely feel it.
Right. So you guys take these innovations, you create solutions for your customers. You're starting to get real traction with these solutions. You're feeling it from the marketplace and you come out with Agenetic work units to try to pay to us sort of that inflection that you're seeing in the business and the traction that you're seeing with these agents, why Agenetic work units we come up with a new KPI. Why not tokens? -- like everybody else in the industry is talking about coking -- why do we have to come up with a new KPI for Salesforce in particular?
I'll give you a really perfect example of it is 1 of the things that we've done with agent force in the last -- we announced sort of a Dreamforce last year, tail end of last year was agent script. And this notion of like the real challenge that a lot of people have when they go down the agentic path is, you want a rich understanding of what the human is trying to do -- but often, you want very prescriptive outcomes.
So if you're filling somebody's prescription, you don't want the engine to guess, right? The models themselves are stochastic, right? They're probably ballistic. So like you want that to be very precise. And it's really tough to do that within an LM by itself. So part of Agent script is this deterministic side a bit that we have with our new planning agent, agenticaptive reasoning, we call it, and when you look at it, you start to say, well, if somebody goes to do something and the token use goes down, that would be bad except if they start to use things that actually use this a genic reasoning engine as opposed to the LOM itself, the token count goes down, but the actual efficacy goes way up.
And so we really felt like tokens are a story, like you do need to look at tokens. But at the same time, you really need to figure out like how do you get worked on. And the work unit felt like a very parcelable thing where you can say like we actually did something that helped further the cause of whatever this customer was trying to do. And so that's why we thought that like it never fall in love with these things. They come and go. -- but we felt like we needed something that wasn't just tokens because it wasn't really describing the phenomena.
And ultimately, you want that mix of like efficiency, efficacy and cost to all be concatenated into 1 statistic. And right now, I just think the market is so immature that we don't have the ability to quite do that yet, but AW use we think, is a big step in that direction.
And the benefits to that, to us, it helps our customers better understand the ROI. It also helps us better manage 1 of your other question is what's going to happen with gross margins, right? So the efficiencies of that, that engineering feed internally for us helps our gross margins as well. And again, I can measure Joe's success, our success in customer by looking at our work units. What are we actually getting done. So it's a great metric for a number of different reasons.
Salesforce isn't just a wrapper around tokens. You guys are adding a lot of value back is you get levered exactly again...
And that value is not only with the agents, it's also with the core. that, again, it's this hybrid model of users and agents working together with context of data that's the value proposition that we want.
And back to the absolutely. And you just touched on this. I think it's worth like just really trying to put a fine point on. Again, when we talk about like context and things like that, we're sort of talking about it in a past tense. -- in the sense of like this is the thing that the agent needs to make its decision. That's true. But when it makes its decision. The thing that happened becomes context as well for the next call the agent makes either to that same person, very personal context or sort of thematically across the organization or when we look at it from building the technology stack itself, it winds up being the more that you can do these, the more you get acceleration in people using it, the more exhaust you have from these transactions, which then make the transactions better, which makes people want to use it more, et cetera, et cetera. And that flywheel effect starting in a lot of things.
We saw it internally, we see it with a lot of our customers at this point in time. But that's where it's really going to start to accelerate because each 1 of these things just reinforces the previous action and then predicts the future action better.
Got it. So I want to wrap this all up with the capital allocation question. You guys have talked about the Trinity of capital allocation. You started paying a dividend. You raised at 6% this year. you're going to have strategic focused M&A that is more shareholder-friendly as well as share repurchases. And you guys returned more than $14 billion to shareholders in FY '26.
90% of our free cash flow last year. Yes.
You guys put out a very big number in terms of share authorization. $50 billion at the time it was 27% of market cap. Does that signal a little bit more of a weighting on the share repurchases given where the share faces, given your excitement in the business, versus maybe the other 2 parts of the Trinity.
Yes. I would say the way we -- I mean, look, I said it on the call, if you look at what we see as the value of our products, our innovation in our company, there's a big dislocation -- and so we see no better investment right now than Salesforce. That being said, we're going to do it in a balanced, disciplined fashion that doesn't preclude us from thinking about smart M&A.
Last year, we acquired 10 companies, including Informatica. To your point, we're doing in a disciplined fashion. You should consider dividends or floor -- and we're generating a ton of free cash flow and expect to continue to do. So yes, they're all important. -- we see dislocation with us. We're going to double down and be a little bit more aggressive than we have in the past. But all, to your point, in a Trinity fashion that makes the most sense that drives long-term shareholder value. And at the end of the day, its growth in that top line, the reacceleration of double-digit growth.
We know that's how we're valued. We're not going to do anything around share repurchases that preclude us from doing that. but we see a really opportunistic opportunity to take out a portion of our market cap, and that's what we're going to focus on.
Amazing. Super setting time at Salesforce. Joe, Robin, thank you so much for joining here with us.
Thank you.
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Salesforce — Morgan Stanley Technology
Salesforce — Morgan Stanley Technology
📣 Kernaussage
- Kernaussage: Salesforce positioniert sich als führender Anbieter der „Agentic Enterprise“: vertikal integrierte Datenplattform plus Slack‑Interface und Agentic‑Layer sollen Kundenautomation liefern. Management sieht Rückkehr zu organischem zweistelligen Wachstum (12–18 Monate Ziel) und beschleunigte zweite Hälfte FY‑27.
🎯 Strategie
- Strategie: Fokus auf vertikale Integration (Daten, Apps, Agentik, Slack) als Wettbewerbsvorteil; Agentic Work Units (AWU) als neues KPI zur Messung wirklicher Business‑Arbeit statt reiner Token‑Zählung; flexibles Preismodell (ELAs, Consumption, Seats) zur Marktdurchdringung.
🔭 Neue Informationen
- Neu: Management nennt konkrete Signals: Abschluss FY‑26 mit Rekordumsätzen, Rule of 44 Ende Jahr (Ziel: Rule of 50), 300% q/q Adoption bestimmter Premium‑SKUs, schnelle Einbindung von Informatica; $50 Mrd. Rückkaufautorisierung sowie Dividendenerhöhung (~6%) und >$14 Mrd. Rückfluss in FY‑26.
❓ Fragen der Analysten
- Wettbewerb: DIY‑/Start‑up‑Risiken wurden adressiert – Management betont Daten‑Moat und Integrationsvorteil, lieferte aber keine harte Quantifizierung des Marktverlust‑Risikos.
- Interface: Gefahr einer universellen AI‑UI diskutiert; Slack wird als „Gravity“ für Kollaboration/Agenten positioniert, konkrete Marktanteilsprojektionen fehlten.
- Pricing & Seats: Sorge um Seat‑Kannibalisierung bleibt; Antwort: hybride Nachfrage (Seats + Consumption) und Fokus auf Messung von Kunden‑ROI statt pauschaler Antworten.
⚡ Fazit
- Fazit: Positiver strategischer Pitch: Salesforce hat Daten, Produkte und Slack‑Interface kombiniert und zeigt frühe kommerzielle Traktion. Sichtbarkeit bleibt begrenzt wegen heterogener Preisoptionen und schnell wechselnder AI‑Metriken. Investoren sollten AWU‑Adoption, ARR‑per‑Customer und die operative Reaktion im zweiten Halbjahr FY‑27 verfolgen.
Salesforce — Special Call - Salesforce, Inc.
1. Management Discussion
Good morning, and thank you all for joining us. I'm Dame Decide. This session marks the fourth in our series of quarterly post-earnings webinars aimed at providing you all with a deep dive on our latest product innovations and strategy. Today, we will deep dive on our Agentic enterprise architecture evolution and innovation. As you heard earlier this week on our earnings call, our force system architecture of engagement, agency work and context it's foundational to how we are helping customers become Agentic enterprises.
Starting with some housekeeping. Some of our comments today may contain forward-looking statements that are subject to risks, uncertainties and assumptions which could change. Should any of these risks materialize or should our assumptions prove to be incorrect, actual company results or outcomes could differ materially from these forward-looking statements. A description of these risks, uncertainties and assumptions and other factors that could affect our financial results or outcomes is included in our SEC filings, including our most recent report on Forms 10-K, 10-Q and other SEC filings. Except as required by law, we do not undertake any responsibility to update these forward-looking statements.
Today, I'm really excited to host Muralidhar Krishnaprasad or may, our President and Chief CTO of Product Engineering and Madhav Thattai, our Executive Vice President and GM of Agent Force; we're going to start with a brief presentation and a demo, and then we're going to jump straight into your questions. And I know this is not a shy group, but please do submit your questions in the chat. With that, I'll hand it over to you, MK.
All right. Thank you, Ami. As you all know, first of all, good morning, and thank you for joining us. As you know, all know, every company wants to become an Agent tech enterprise. And for us, the definition of an agent enterprise is where humans and agents drive customer success together so that you can get better productivity, higher revenue and, of course, more efficiency in our operations. Next slide. But I think the biggest mistake people do is that they just think simply, all it is, is you just need an LLM to do the work. Because raw intelligence is not enterprise work.
On the left side, you see the frontier models all ready to go tackle the complex intelligent task. On the right side, you have the enterprise outcomes. Unfortunately, 95% of all these enterprise Air pilots fail because they're not crossing the case. Because these LLM can't act their own. They are not deterministic. They don't -- like you can't rely on their outcomes all the time, and they lack business context.
And so next slide, this is really why the agent enterprise needs more than models. And this is not just us just pontificating but really through our experience over the last several years making so many of our customers successful bringing in agent enterprise. And the 4 things that we really need, starting from the bottom is a system of context, which can tell you exactly what your data is, what your customers are, what are they doing, so that you have the business context around the operations you want to do. The next is the system of work where the work actually gets done, whether you're servicing a customer, you're selling to a customer, you're marketing and so on. And then you have a system of agency, which is actually doing that, taking that raw intelligence and being able to orchestrate across the system of work using the context appropriately.
And finally, the system of engagement where you're actually talking to that customer on the right channel, whether it's for employees or for customers. And we believe these 4 is really what takes that crosses the chasm from intelligence to business outcomes through an AI-driven model.
Next slide. Here, in Salesforce, our 4 layers of context work, agency and engagement, we believe we have the industry's only unified stack that can make this possible. Starting from the bottom, of course, we can run on any models, whether it's open in tropic, Gemini, et cetera. Starting from the bottom, our Data 360 provides the foundational system of context. You can bring all your structured data, unstructured data, in many cases, just 0 copy, you can leave the data in their warehouses, but pull them together. And really create that singular customer profile, product profile and others, which can help you give that context of what the users or accounts is doing across your business.
And then we have above that is a system of work. We have the most industry's comprehensive thing related everywhere from marketing, sales, service, operations, analytics and so on. And this is where work gets done. This is where all your business workflows are created as well. And as you know, we recently launched our CCaaS and IDS product line as well to join this. And then you have the system of agency. This is where the agent force customer and employee agents are built. This is the 1 that is taking the context and then bringing all of the business workflows that are there in Customer 360 together using the power of the LLM models.
Finally, the system of engagement is where we have both our channels with all the channels that we support from WhatsApp, SMS, text, e-mail and others, but more premium channel is with slack for our employee experiences particularly with Slack pot and our ability to do enterprise search and really bringing in all of the power of the visualizations also into the system of engagement. So this is how comprehensive our stack is, and they all work together in unison.
Next slide. Now I'll just briefly deep dive with 2 slides on the context itself and hand over to Madhav. So to do that context, you really need data -- and this is really where Data 360 comes into play. You can connect to hundreds and hundreds of different sources that's a new enterprise very easily. You can turn any unstructured data, your call transcripts, your nodes, your design documents, whatever they may be into both structured data as well as vectorize them so that agents can actually understand and reason over them. And you also get memory, all these agents get both short-term and long-term memory so that when you come back after 3 months to talk to your business, it can actually quickly pull back what you have done. And you also want to bring that quality and clarity because data quality becomes important. You're putting the reputation of your business on the line by putting the agents in the front, and this is where the data quality and cleansing comes into play.
Next slide. And so putting this together, the way context works as you see on the left side, you have all of this data and all of these applications sitting there with the power of the Data 360, the MuleSoft, Informatica and Tableau, you can actually create those MDM records, the unified profiles, create the context engineering around it where you tie all of this data with the raw data, with the context about what they're doing with the agents and be able to go analyze it and then link it back into the system of work. So this is how the context layer at the bottom ties in with all your data stores in the enterprise with the system of work that we have across and then feed it to the agent layer. Madhav, over to you.
Thank you so much, I'm glad to be with all of you today. So MK talked about the system of context. I want to now touch on the system of agency and what we built with agent force. I think you all saw Otis in our earnings, we talked about the performance of agent force in the last 15 months, we're now at an $800 million run rate up pretty significantly year-over-year. And we went from about 3,000 customers to now over 23,000 customers across those 29,000 deals that you see. It's been incredibly encouraging to see customers from all over the world. in different industries, using agent force for many different use cases, some of which we're going to talk to you about today.
But a couple of the things that are really, really important as we think about this. First of all, we see agent force uplifting our license products where customers are now using them for premium experiences for employees with our agent force for sales, agent force for service, agent force 1 edition products the customer is getting a lot of value on those employee use cases. And then, of course, there's the consumption business where these are fully autonomous agents that are facing customers. You've obviously seen the great examples with Williams Sonoma and others, where we have these agents that are doing kind of end-to-end life cycle work for our customers. And then also really encouraging to see that some of those customers now are really at a deep stage of maturity. And so they are coming back for more credits and more expansive use cases as they start to drive this across their life cycle. So incredibly exciting performance for the product, and we're really just getting started.
Let's go to the next slide. Now I want to spend a minute on this. We introduced this new metric this week, and I know I've talked to some of you already about what it means. But MK made what I think is the most profound and important statement, which is it is not sufficient to just measure intelligence. And we've been talking about intelligence as measured by tokens for a couple of years now ever since this capability launched. And it's really important to understand what's happening at the infrastructure layer, just like when we talk about the cloud, we want to understand what's happening at the compute layer, at the storage layer, at the networking layer, and we really see tokens as a part of that infrastructure layer. But what we care about and what our customers care about is turning that intelligence into work. So we introduced this new metric a genic work unit, which is really comprising all of the work that is being done on our platform with these agentic systems.
Now that could be a decision made by an agent to respond or make a decision and reason through a particular task. It could be the task of actually performing a record update or triggering a workflow or maybe an API and a third-party system, maybe running a piece of code and so we now systematically measure everything that's happening in agent force, in Slack, in MuleSoft and we say, okay, let's really understand how are customers getting real work done because that real work is what really tells us that the utility of the product is valuable to the customer. The more they use the product, the more we know it's having an impact on their business. And so it's early. We're trying to understand a lot about this metric. We can now look at this metric by product line. We can look at it by customer. We can understand which use case they're using it for.
So really, really exciting. And we think that the moment has come to move from a simple measure of intelligence, which is an input into what is the output and the actual work getting done.
So if you go to the next slide, and here are some examples. These are some of our incredible customers. We talked about some of these at earnings as well that are really doing a lot of work at scale. And you can see the variety of different use cases, and that's really what jumps out on this slide. We have customers like Adiba recently went recently went public in Latin America. They are using this agent externally facing their customers. So every time a customer comes back to ask about loan status to understand what their next steps are, they are directly interacting with this agent. A great customer like Bouygues in Europe, they have their agent that they call Iris, which is helping their employees. And it's helping their employees with fairly complex tasks across all of the things that their employees need to do to really drive that internal productivity.
ADP is a great customer. They're actually using an agent internal to their company that's helping them with HR workflows. So this isn't even in just sales and marketing and so on. This is actually expanding what they think agent force can be used for. And then, of course, General Motors is using task-based agentic automation. So this is -- I have very specific tasks that I need to go accomplish. These tasks are in the flow of work. They are where my employees are working in Salesforce and Slack and that automation is driving a lot of productivity. So that's really been encouraging because we see customers that are experimenting with a variety of use cases, pure employee productivity. Employee assistance with more complex agents. And then, of course, really the important use cases, which is we now feel confident enough in this agentic technology that we're going to have our customers interact with this agent. So that's been really, really encouraging to see and a lot more to come with all of these customers that are really starting to add more use cases.
Let's go to the next slide. But this is really the bottom line here. There has been a tremendous amount of energy around building. We can wipe code, we can accelerate the deployment of software, and we are significant users on MK's team and across all of our engineering teams, where we believe that this technology is accelerating our ability to build, and that is remarkable. However, there isn't an enterprise in the world that wants to vibe operate. The build is the first part of this journey, and we have really worked over the last couple of decades with our customers to help them run their business. Now to run your business, after you build, you need to understand how do you want to test the capability? Is it working? How do you evaluate it? How do you observe it? Is it driving your KPIs? Is it driving your outcomes? How do we continuously optimize.
And that is where the fact that we are so deeply embedded with our customers, the fact that their most valuable work, which is how they interact with their own customers, happens on Salesforce really gives us a deep understanding of how we take the best of this intelligence technology turn it into remarkable experiences but then importantly, help businesses operate and manage that capability. But I'm going to stop there.
Let's go to the next slide because rather than just talk theory, we actually want to just take a few minutes and just show you how the product works end-to-end. And for that, we're going to bring in the incredible game Sumner to walk us through a quick demo of what this experience actually looks like.
Yes. Thank you so much, Madhav. So what are we looking at here? What we're looking at is the type of agent that we are helping our customers create, which is essentially an agent that represents the brand. But as Madhav and MK just talked about, for it to do that reliably, it's got to be grounded in those 4 systems: engagement, agency work and context.
And let's just start with context. So if I just give this agent and instruction, I need to reschedule my flight. We know -- we know that to do this job reliably to answer that question, the agent has got to be grounded in that enterprise context that might have just -- or that MK talked about. -- got to know who the customer is. It's got to know what their flight was. It has to know what an appropriate replacement flight might be. But customers also want to take these agents a step further. We want the agents to take action on the brand's behalf. And that means you need to give the agent some level of agency to respond flexibly across a whole spectrum of requests that the agent might get while, while always adhering to your business rules.
Now if we're going to transform all those customer experiences with agents, we need these agents to engage across all the different channels where customers are, which is going to include mobile but extends all the way out to voice and your 800 number with those CCaaS systems that MK talked about earlier. And if the agent needs to escalate to a human it means the agents have to work where your employees work, which means supporting seamless handoffs between the agent to employees inside the work systems where they are using to work and collaborate. And as MK and Madhav have just talked about, we are the only agent platform that brings together these 4 systems. And let's take a little bit of a deeper dive to explore exactly how that happens.
So this is agent force builder. This is where our customers define their agents and agents are defined with topics. You can think of these as essentially the jobs the agent is allowed to do. And behind each of these topics is essentially a little subagent that is comprised of both instructions and actions. And if we were to go into instructions, like these are the guardrails that you create that guide the agent's behavior. And because we've introduced this new scripting language, agent script, we are able to blend this kind of like deterministic logic, your business rules with natural language kind of instructions. And that is what gives agents for us this kind of the agency to adapt while always kind of adhering to your business rules.
Now there's also these agents are comprised of actions. And you can kind of think of these as the tools that we've equipped agent force with to actually do all of this work. And what would that work be? Well, it can be things like retrieving data from sales force or outside sales force with Data Cloud it can also be executing your business workflows. It could also be even using those MCP tools from kind of the open ecosystem that we participate -- and -- let's pause here for a second.
Yes, sure. This is really important. -- what Gabe is showing you is how the agent gets built. And when you think about how the agent gets built, he said some really, really critical things, and these are kind of the core and most important innovations that we brought in. Number one, tying in that context directly so that the agent is leveraging all of that enterprise data that is connected into Salesforce -- you don't have to build extra data connections. You don't have to move data around, it is seamlessly integrated into that data. So that was 1 point that he made, that is really, really critical. The second thing that's really important is One of our biggest learnings in the Agentic enterprise has been this need for determines to control.
These aren't just agents that are answering simple questions. These are agents that are executing on work -- and so how do you make sure you are tying that deterministic ability into the agent build is really, really critical. But really importantly, those business workflows sit in sales force today. And MK brought this up before when he called it the system of work. tying it back into the work and the process that is happening is what allows customers to not have to recreate process in order to roll out these agents. And that's a really important way in which these agentic deployments can go a lot faster and a lot easier. Go ahead, Dave.
Yes. Absolutely correct. And then as we move forward, we've talked about all the different engagement channels. So this would be where you extend agent force to all those channels where your employees and customers are -- and then if we go down to here to the very bottom, and I'm sorry, Zoom is in my way here. But you have data, which allows it to be grounded in that unstructured data like those knowledge articles. But honestly, the way to kind of like see all of this come together, I find it just like go test the agent and see how agent force actually goes and does a job. So this is the simulator inside of agent force builder that we can use to kind of see how the agents work or how agent force works. And I'm just going to ask you to find a flight from Seattle to -- and so like what is happening right now is agent force is kind of using that agency that we granted it to flexibly understand the intent to make a plan to ground itself and all that right enterprise context, to execute the actions and adherence with our business rules until finally, it surfaces the right answer.
And not just like surface is the right answer, but explains the reasoning that it used to produce that answer. And we've given our customers the tools to really dig deep into all of this and just really look at all the individual details that were used to create this reasoning. And Matt have talked a little bit about the Vive coding experience like we're trying to bring that vibe coding experience into the enterprise. So if you notice problems with any of this execution, you can just ask agent force to fix it. And instead of like it generating a bunch of ad hot coke that you have to then maintain yourself it's generating kind of metadata that sits on top of an enterprise-grade platform. And that's how we get -- help our customers get their agents ready for deployment.
But of course, 1 test, 1 test, never enough for these nondeterministic solutions, which is why we also have testing center, which uses AI to generate hundreds, if not thousands, of AI-generated test scenarios so that we can just test a whole spectrum of things that we different ways that customers might ask the agent to do different things to make sure that the agent is performing as you expect, across all of those different simulations.
And then long after deployment, we're giving our customers the tools to understand how their agents are doing against the backdrop of all their business KPIs. So they understand the value that agents are bringing to their business. And we're also not only helping them understand how agents are doing but also what the agents are doing. So you can drill down into this visibility across different topics and even highlight things that the agent could be doing better. And zoom all the way down into individual interactions to really see how an agent is doing an individual job, look at everything that's being done to do that job, interrogate it, troubleshoot it and that becomes that kind of flywheel that just makes the agent better and better and better. So this is how we're bringing together those 4 systems at MK and Madhav have just talked about, to convert that raw intelligence of these frontier models in the trusted enterprise work. I'll give it back to you.
Thank you so much, Gabe. Really appreciate it. So let's go back to the slides because we want to show you a little bit of how we think about the stock. But we know this question is going to come up. So we thought we would just address this head on. You've probably seen here in the last couple of weeks, a lot of announcements from the Frontier model companies about their enterprise agentic stack. So let me start with saying this -- these are companies that we deeply, deeply partner with, both OpenAI, anthoopic, the other model companies, the hyperscalers we are very close partners in really building this technology and bringing it to customers. And secondly, these companies are also customers of ours. And so we also work really, really closely together to make sure that they are being successful as they're building these remarkable companies with this remarkable technology that is genuinely changing the world and changing the enterprise.
But there's some important takeaways here when you think about what the frontier companies are saying about the Enterprise business. So if you go to the next slide, we kind of broke this down a little bit to map it to how we think about our stock. So let's just start with Frontier. We are in deep agreement with OpenAI that context really matters. As Gabe showed you, the workflows really matter, where your employees are working and how they are working is really, really critical. You need a system of agents across all of these important services in order to go deliver this capability out to the enterprise. And so that is really good validation of the things that we have said for a couple of years. The bottom line being the model layer alone, which, by the way, isn't really represented anywhere on the stack. But the model layer alone is insufficient to make sure that, that intelligence is being turned into work.
And in fact, we also were encouraged to see that OpenAI is partnering with many of the big system integrators that we work very closely with as well. Accenture, Deloitte and McKinsey and others because that implementation is really critical. Turning this into operation is really critical. And so this is a deep and important validation of our understanding of how these things actually get turned into real work. And then Anthropic, of course, has also been talking about their enterprise strategy. They had an event earlier this week where they talked about their strategy. And you kind of see how these experiences that Gabe talked about, the employee experience that we think of in Slack. These prompt and automation workflows that we've now been doing for a couple of years with our customers. And then, of course, these agents that are going to be building truly autonomous capabilities are really, really critical.
Now it's interesting in 1 of the main demonstrations that they showed, the experience began in Slack a group of people were talking about how do they improve the decision that they needed to make. But the immediate next step was someone needed to leave Slack and move to a different UX in order to go execute a task then they had to take that task, bring it back to slack in order for the decision to get made. Now we don't believe that's the right experience for users. We think all of those things have to happen in 1 place. And of course, we're deeply partnering with Anthropic to make sure that customers do not have to leave their flow of work in order to bring all of that intelligence and that capability. And so a deep validation of the things that I think we've been saying for a while as we have built this comprehensive stack that MK talked to you about before.
So let's go to the next slide. This is now a view of our system of agency. We touched on each of these things. So I'm not going to really get into repeat the detail that we just talked about but a lot of deep innovation at every layer. And this innovation is not limited to agent force. Gabe showed you the operating layer today, where we optimize, we analyze what that layer is built with Tableau. When we think about the orchestration layer and a genic system where agents are talking to each other, we are very closely tied with our MuleSoft technology to extend that across the enterprise. Of course, at the context layer, we're making sure that we're tying in with Data Cloud, with Informatica for all of the reasons that MK said to really surface up all of those capabilities.
And when you think about the experience layer, this is the work with our applications teams to really make sure this intelligence is surface for employees. It's working with Slack -- so you're in the system of engagement. It's working with all our channels like voice and chat and WhatsApp to make sure these agents are surfaced in those channels. And so it's a really critical strategy for us to bring these unified capabilities to our customers. But really importantly, we are unified but not locked in. We know we live in a heterogeneous environment that customers in the enterprise will want to connect a lot of technologies at every single layer. And so the open side of this equation really, really matters. -- openness at the data layer, the ability to orchestrate across all of these systems, the ability to share telemetry and data so that customers can do the analysis that they need and then the ability to really connect across all the interfaces.
It could be Microsoft, it could be Apple. It could be whatever interface a customer really wants to use and make sure that our agents are able to surface up in those interfaces. And so that's really the strategy and what we've done.
If you go to the next slide. But really importantly, strategy and a set of slides and a set of demos and blog posts are really not the business that we are in. The business that we are in is to be really, really deep in the trenches with our customers, really making sure this technology is making them successful. And it's been a real privilege to work with some of the biggest companies in the world. As I said, across industries and across use cases, so we can really, really understand how this technology can create value in a number of different scenarios. I won't drain the slide, I'm happy to talk about some customer examples and Q&A. But each of these customers has helped us drive a critical innovation in the product. Working with Williams-Sonoma really helped us understand how do we tie that context layer together to create an incredibly rich experience. And if you haven't played with it, you should go to Williams-Sonoma's website.
This is an agent that's helping you not just discover Williams Sonoma's products but really create experiences in your life -- and it starts from that in order to go in and then make product recommendations and actually think about what products customers want and then customer service, we're tying all that together requires a tremendous amount of context. -- deco is an incredible customer of ours. In fact, they just yesterday launched a brand-new voice experience for their candidates. And Adecco uses us to do what is their most important business process, which is qualifying candidates in order to match them to jobs. And that process is a perfect example of why LLM and determinism have to come together. You want to use LMs to create this rich experience with the candidates. It's flexible. It can ask them questions. It's empathetic to where these humans are.
But a qualification process has 30 steps. You want to make sure every single step is followed. If you just handed that off to an LM, it is not going to execute consistently and accurately across all of those things. Equinox. Equinox really helped push the boundary on how do you create rich experiences with this technology. This isn't just a bot that you put on a website. You want to have rich information. You want to have rich content. You want to have interactability, -- you want to have flexibility in how the agent actually plays out. And so it's really been incredible to partner with these customers as they're pushing the boundaries of how this agentic technology is going to be used. So what I want to do next is hand it back to MK. He's going to give us a little bit of view of where is this technology going? What does the future really look like.
Thanks, Madhav. I think what you saw in even gave stem was a hint of where agents are going to be called in other agents, the super agent, as we call it, right, because we want every customer of ours wants a single brand agent that coordinates work across everything else because when you go to sales for toccom, you're not going there intent of just asking a service question. You might want to go to sales. You might want to go to marketing and so on. The Williams-Sonoma is a good example, where you may asking about the Susha agent about some recipes and then want to go and purchasing things.
And so super agent becomes an important thing. We believe 2026 is the year that every company and the brand will choose a super agent and be ready for it. And so on the consumer side, with agent force. We have the super agents that can go talking to other agents or let other agents call into us next slide. But even more interesting on the employee side is where we believe Slack is going to play a huge role in the system of engagement and super agents for employees next slide. And that comes with Slack port. If you have not tried Slack pot, you must try today. And Slack part is a perfect example of how the context that's in Slack, where all our work gets done uses the power then of our AI tools to be able to go bring that right thing at your fingertips. And it's able to go orchestrate not just across all your data in your enterprise, but across all your agents as well to get your task done.
And as you can see here, we've already seen huge success with Slack part. In fact, we heard from many, many customers, where if the Slack bot was turned off, they literally said we can't work anymore. So it's become such an important ingredient just a few months since it's been released. So that is how we believe both at the consumer side with our agent for super regions, on the employee side, with our Slack pot and Slack super agents, we're going to really bring the power of agents talking to agents to your fingertips.
I think that's the end, correct? Yes. So with that, thank you all, and we're ready for your questions.
Awesome. Thank you so much, Mava and may -- we are going to jump into Q&A now. As a reminder, please do submit your questions via the Q&A feature in the Zoom channel. To start here, we have a question that we've been getting pretty regularly from investors this week. People are really excited to see the agent force momentum, the $800 million ARR, the strong growth -- but people really want to understand what the long-term ARR ceiling or long-term growth rate assumptions are when we think about our path to our fiscal year '30 revenue target. So maybe I could start and then pass it over to Madhav. I think first, just what we're really excited about with that $63 billion. We have incorporated Informatica, of course, but it also takes into account the net new AOV performance we've had over the last few quarters.
And when we gave you the update at Investor Day on how we see the slope of the curve into the back half of this coming fiscal year, that's what really gave us a lot of conviction is we're seeing this broader adoption motion that's agent force, but also let me go deeper on my core apps. Let me go deeper with my products with Salesforce and really driving a broader set of adoption than just agent force over here and the rest of the business over here. So maybe Madhav can help bring that to life in the conversation here.
Yes, I think it's important for us for everyone to get an understanding of how we go to market and what the monetization strategy looks like. So when you think about agent force, you can think of Three key ways in which we bring this capability to market. Number one, as Val mentioned, -- we sell products that create premium experiences for employees. So this is a license business. This is an upsell uplift business. And we have products that are add-ons to our cloud. So we call them agent force for sales first for service. We have all of these products for the industries as well.
And then we've got the most premium agent force 1 edition, and those are 50% to 70% uplift on a per seat basis. And these products are really ensuring that in employee scenarios were driving that productivity. We're driving the agency that customers really have for all of those kind of employee use cases. So that's a really significant part of the business. Half of the ARR really comes from that license uplift business. And we're continuing to see expansion and growth, a remarkable trajectory. We just launched that product in the middle of last year and remarkable momentum there. That's 1 type.
The second type that's really critical is the consumption business. And so what Gabe showed you is an example of an external-facing agent that is doing a lot of complex tasks. In many cases, those tasks cut across marketing and commerce and service and these are agents that are truly autonomous creating new types of experiences -- and so we sell that as a consumption business. And that business also has grown really signify a significant ARR on that business. And that gives customers the ability to really build these flexible multiuse case agents. There's also a lot of value. You imagine in an agent that is now acting as the front door, as MK said, as we build towards these super agents future. That is a remarkably valuable experience from a customer perspective and something that we expect we will also be able to generate a lot of value from.
So that's the second model. And then the third model for some of our customers that really go end-to-end with us is this new agent force enterprise-level agreement. And those agreements are really looking holistically across a customer. They're thinking about the licenses and the seats. They're thinking about what are the consumption agentic use cases. how is this customer going to use data cloud? How do we integrate across their enterprise with MuleSoft? How do we bring the power of our analytics with Tableau. And so a comprehensive really at the transformation level and that we introduced not that long ago, and we have a lot of customers and great momentum on that front as well. So that's really how you should think about the 3 monetization models. And as Val said, expect uplift in all of those things. So today, we report agent force is kind of a sum of those things, and we will continue to do that.
But we expect agent force to really penetrate and uplift all of those businesses. And so far, we're really seeing a lot of expansion in each of those buying models.
So the next question here is 1 that I think kind of ties very closely to this question. And when we think about the longer term, obviously, we had a record quarter with RPO, $72.4 billion in Q4 of FY '26. But how do we think about the trade-off, as you mentioned, between seat licenses, a generic enterprise license agreements and the flexible consumption credits, especially in the context of potentially reducing seats, right? I think everyone saw some of the news that came out yesterday. So how do you think about that? How do you think about the growth in agentic work units with that as a backdrop.
Yes. And maybe, Val, you could start with some of what we shared at Investor Day on how we think about the expansion on a per customer basis because I think that will be...
Yes. I think just to remind everyone, when we think about the overall wallet share expansion opportunity that we have with our customer base. If we are able to address the agenetic enterprise opportunity with these customers -- it's not just an incremental add-on type agreement, right? When we're going live with products like agent force Data 360, we're not only getting this motion of customers more willing to go deeper on their current applications whether it's in Service Cloud, they want to add on field service because they want to plug in to tie in the agentic experience to be able to plug in across that use case or they're willing to go from just a Sales Cloud service cloud experience to add on Tableau Slack because now they have confidence in the ability for these agent capabilities to lift all of those products and the underlying context to get a lot of value from all these different touch points, that for us, when we've seen customers who have gone live early, we've actually seen a significant uplift that goes beyond 20%, 30% growth.
it goes 2 to 3 to 4x of an overall spend expansion. So when we're trying to address this opportunity, we're really trying to address 3 things. First, of course, we want consumption. We want to ensure that we get high-value consumption. Agentic work units is a really good measure of that, and Madhav, you can touch on that. The second is we want to have a lot of value in the seats that they have today, we still see seats expanding right, across sales service slack, there's still growth that we're seeing today. Longer term, that might change. But I think a motion that's been really exciting for us is these bundled SKUs, agent force on edition, the more premium seats where they're actually increasing their ARPU and to translate that to customer terms, they're getting more value out of that existing seat and are willing to pay more for that seat base.
And then the third piece is really around that data in context, right? We just brought Informatica into the fold. It's been a great first quarter for us with that asset. But now with Informatica, MuleSoft, Data 360, Tableau, all these assets together really give us a broad scope to be able to address the context, data needs that our customers have. And that gives us a lot of confidence in that 3 to 4 kind of expansion opportunity that we shared at.
So let's build on what Val just said. I mean, 7 of our top 10 deals saw this kind of motion. This isn't the same as I have 1 more app I'm going to add, and that's going to give me 10%, 20% uplift. This is now -- I'm going to reimagine what my enterprise experience is going to be. And so that is a 2x and 3x and so on. And so when we really think about that, the right question that we've been really thinking about and that we talked about a little bit at earnings as well as every 1 of our customers is going to be on this journey of becoming an agentic enterprise. The really key question for us is -- how do we make sure that sales force is clearly and obviously the partner for our customers as they think about completely changing their customer experience.
Now we've had very encouraging growth on that front. We started with 3,000 agent force customers are now up to 23,000 agent force customers. And so the rate at which we are penetrating our customer base is really significant. We've added a lot of new customers along the way as well. And so that penetration of, let's go help our customers transform into these agetic enterprises is really the key -- that's on the employee side, that's on the data side, and that's on these very significant orchestrated super agents as well and those types of use cases that we're driving. To measure the work of those agents is really where we think about a tic work units, and MK, maybe this is something that you could help talk about a little bit as well. We really want to move from just measuring pure input consumption like tokens into output. So MK would love your thoughts on the Agentic work units and how you think about that for our customers.
Yes. Sounds good. First, let me add 1 more thing to what you guys said, and it kind of drives into the agent work unit. If you take that sales engagement STR agent, what it's able to do today is really go bring in more customers that we would probably never have even looked at before, leads and opportunities. Like, for example, even within Salesforce, like almost 90% of the folks who come to our website and others is too small for anyone to actually go have a meaningful conversation with them. Now with our sales agent it actually starts engaging with them, knows what they're doing and then it brings them up either to schedule a meeting with the salesperson or to actually close the deal.
Now that is an example where it's actually going to cost more seats to -- like more humans to be used to kind of create more sales, grow the top of the top line. Now coming back, 1 of the challenges we saw was just looking at a token usage, that doesn't give you the full picture because that's just -- okay, we are going have $1 billion, somebody else who's going to 1 billion and so on. With this new agent work unit, what we're able to say is it's not just about the tokens. It's also about the work that is happening within that business. So in the case of sales, it would include the workflow that's needed to go call and create the lead as an example. In the case of service, it's the work done to actually go understand that users intent and then go close the case or like create incidents and so on and so forth.
So each 1 of those, the agent work unit will capture that math of what is the actual work done in that system of context or in the system of work so that we can give a more comprehensive thing of how AI is actually helping your enterprise. And this is really important because we believe the Agentic business needs a canonical metric where we are showing that valuable work is getting done. When we measure -- as that is not internal use of agentic work units. That's not trial use of agent work units. That's not even the use of Agentic work units when customers are testing, which is super valuable, by the way.
But we want to hold ourselves -- and this industry is a standard of is real work happening in production. And I think having a canonical metric that can measure that is really, really important for us to understand how we're creating value with our customers.
To Madhav's point, we will welcome the rest of the industry to join us in this effort so that we can actually have some common metric across the industry to represent how work is actually getting down. Awesome. Our next question, I'm going to combine 2 questions into one. But Matt VanVliet from Cantor Fitzgerald is asking about super agents. Are they going to have different monetization elements to encourage uptake -- and then I'm also going to pull in a question that's tied to super agents and multi-agent orchestration. Specifically, if you're bringing in a third-party agent, how are you thinking about the data oncology? Do you have a layer that would help you understand and map the data across different systems. So maybe that second part can go to MK and the first part can go to Madhav.
Yes, absolutely. I mentioned the different monetization models that we had. I think another really important point here is, we have really learned over the last year just as we've innovated on the product, and you saw some of the incredible capabilities that we've built already and some of the things that are coming. We've also really innovated on the go-to-market and the pricing motion. And I think where we are is making sure that customers have flexibility and making sure that we're meeting customers where they are, where they are in the journey. If what they want is a model where they are still thinking about productivity in their employee use cases, great, let's make sure that we have offerings, and we have licenses that they can buy that they can leverage all this capability.
If they want to move to these more complex agents that they're building, including super agents in the future, let's move them to a more consumption model so they can really understand the real specific work that, that agent is accomplishing, and the monetization model is tied to that. that same argument is going to apply in the case of super agents. When you think about super agents, there are going to be actions that are executed across these agents, either within agent force or into external systems. We will absolutely think about how we monetize those actions as we do today. They're also going to be pulling in things at the data layer. And that data layer will all be monetized with the way we think about our credits and our data layer monetization. It's very likely in those super agent systems. They are going to be tying across the enterprise, so they have governance so they have observability.
So they have control, which means our MuleSoft capabilities will also be involved. And you've probably noticed over time, we're really moving towards a model where all of our consumptive products are on our single Flex credit system. -- it's fungible. It's movable across all these capabilities, and we make it as easy as possible customers to say, "I need the agent capability. I need the data capability, I need the analytics capability, I need the fabric and the governance across my enterprise. Can get all that with 1 mechanism at which I want to buy. And that's really what the Super agents are going to represent. They don't represent just agent force. They really represent that full unified stack that MK talked about to give customers the ability to take advantage of it. MK, do you want to talk about the data side?
I think you've sort of raised it very, very -- what are the things that I think you saw in 1 of the earlier mother slide is, for us, extensibility in working with your enterprise is a very, very critical part at every level of our stack. -- from the model layer to the data layer to the agency layer, work later and so on. And we are extending that same thing to multi agents as well. And the question specifically were all context. And this we all know, right, even humans, when we get transferred from 1 operator to the other, you got to go repeat all the context back again to saying what my problem is. And so we want to avoid that. And to that extent, the Data 360 layer that is creating the context with our agent force has open APIs through rest APIs, MCP, JDBC, et cetera, that all the other agents can also leverage. So when there is an agent to agent handout, there is no loss in context or translation. So that's one.
Second, to Madhav's point earlier, as these agents are learning, if you're using our agent Fabry, all the logs across those agents are also going to come back into data 360 and surface through our agent for studio. So that means you can actually understand how the lineage is working, how these agents are calling and actually start optimizing as well. And that helps into that circular loop that we can actually do to go optimize your agent in enterprise. So the short answer is -- our data layer can help you go across these agents and to also grab all the logs. Our mill soft layer can help you govern and monitor these agents and our agent for studio layer can actually help you go optimize them through our analytics.
Awesome. The next 1 here comes from an investor who is wondering about the maximum margin impact agent force can have on gross margins. Let me start and then Madhav can jump in on some of the things we're doing to optimize First, we, of course, have a product portfolio that's pretty broad and diverse. And as we launch new products, we always are looking to long term optimize what the gross margin structure looks like. Our expectations that we've been clear with investors about is we expect to maintain our gross margin structure -- we have some things working through this year as we invest in hyper force.
We invest more in third-party that longer term, we actually expect some efficiency on the gross margin side. But importantly, when we think about the construct from monetization through to optimization, the monetization side captures more than just sort of pass-through costs for LOM. As you've seen today, there's so much more in that overall agentic enterprise architecture that needs to be right that needs to be working in order for these to scale, to be reliable and to be really successful for our customers, and that includes much more than just kind of a pass-through cost. So I'd say when companies are out there saying, "Oh, we're worried about LLM pressure and that impact -- there's a lot more that we're doing than just sort of a pass-through.
The second side of how we're thinking about optimizing is we can view the kind of margin by customer view of when early adopters launch that scales and ramps through time, how we adopt things like hybrid reasoning, determinism. The testing center that you saw us show in demo, there are a lot of ways that we can optimize fine-tune. And then, of course, importantly, we're able to leverage a lot of different models in that architecture to be able to use the right model for the right task to be able to leverage some of that efficiency. So maybe you can touch on some of that.
Yes, absolutely. Look, efficiency at the infrastructure layer is something that we do every single day. And that applies to compute. It applies to storage. It certainly applies to the use of tokens in the model here. This is the newest kind of infrastructure and the newest kind of swappable infrastructure, especially as we have model choice with customers that we will continue to leverage how we are efficient at that infrastructure layer. But there's a really important point here that I think ties back to the Agentic work units. Now what the Agentic work units allow us to do now is they allow us to compare the work being done with the infrastructure supply. In this case, the inference capability and the intelligence capability measured by tokens that are going into those work units. So over time, we can understand which kinds of work are leveraging how many tokens over time. There are probably some kinds of work, whereas we build richer and more complex experiences the amount of tokens go up for a little while, and then we plateau as we start to think about it.
There's other kinds of work, and we talked about this earlier, as reasoning becomes more deterministic. As we're not relying on LLM for complex task execution, the number of times we have to use an LLM in that reasoning will drop. So we now have the ability to save for those kinds of work units are we driving efficiency from a system design perspective, from an agent construction perspective. And this really allows us to kind of dial in the amount of infrastructure costs we are spending for the work that's delivered. Now this is not different from what we used to do with regular compute technology and regular storage technology, but now we're going to be able to do the same thing with this new model technology.
We also fully expect just has happened on the infrastructure layer in the model layer as well, there's going to be continued improvements, efficiency, lowering of cost in these models as they continue to get more commoditized. We're already seeing some of that, and we expect that trend to continue in the future as well.
Great. Our next question is about MCP. And now that MCP allows external agents to interface directly with enterprise data how do you prevent other companies, foundational model companies from eventually bypassing agent force entirely and utilizing their own agent orchestration capabilities as those are getting better and are maturing, how do you prevent that from happening?
That I think even before agents were in place, we were an open company. We shared all our data. And yet people are still coming to us for doing all of the data processing and for all their work needs. And same thing here. We still had all our APIs open. Anybody could have built an agent outside us. And we told a lot of customers did try it 2, 3 years ago when LLM came out. They said, "Oh, all I need is just an LLM and I just give all the APIs and things will just work. And as we sort of -- and Gabe showed the demo and others and be showcased it, what we have is really an understanding of the business over the last 20, 30 years. What our customers have done is really build those business workflows, business data context and metadata and all of those.
So to really get your business successful, it's not just that data context or just raw data. It's really everything that goes on top of it, including your system of work, your agency all of the hybrid reasoning, everything that we talked about. And the context that gets print, it's not just raw data, it's really the context that you need to go build as well. So that's kind of why we are very, very confident that people need that stack that we talked about to get real business success. And we touched on this when we showed a little bit of what the model companies have talked about earlier as well. There is no question the context layer is incredibly critical. There is no question that the business process and the workflow layer is incredibly critical. There is no question that the interface where a customer engages with the company, where employees work is really critical.
And these experiences are not just unlocked by connecting up a bunch of MCPs together. It sounds easy in theory, but the experience really matters. The efficiency matters, the accuracy matters, the latency matters. These are implementation decisions that are really, really important that can we kind of talked about in a theoretical way of well, you can hook up any 2 things together and get them to work. But that's not actually how CIOs and companies implement things and how efficient and how well these systems work really does matter. By the way, our partners at the model companies really agree with us on this point. And so the question that you should be asking yourself is, are customers going to recreate all that from scratch. An entirely new stock to maintain an entirely new stock to observe. And entirely new track that, yes, you vibe-coded, but now you have to vibeoperate over the next several years. Are you going to recreate where your employees are working when they are actually getting incredibly productive work done today on surfaces like Slack?
Are you going to recreate every single business process that you have spent years and years really honing in sales and commerce and marketing and service. And that is where we believe the real work gets done. Capabilities like MCP are going to be incredibly impactful we're going to be tying those to agents outside of sale force, agents outside of sales force are going to be tying into us using all of that. And those are important building blocks, but a building block is not an architecture, and it's not an implementation, and that's really what we're focused on.
Great. Our next question is on Tableau. And specifically, is there any competitive threats or challenges with LMs and agentic analytics that you're seeing today. Obviously, Tableau had a weaker performance in Q4. So what is happening there, if that's not the case.
MK, do you want to start? Yes, I can start there. I think 1 of the big things, capital as well with , I think it's centrally different. The agent analytics is where sort of analytics itself is going. And you want to get the answers right this cannot be a allocated answer. Like if I -- if Mark wants to say, "Hey, what's going to be my quarter next year? And what's your thing? It can't just say it could be 80%, it would be 50%. It could be 30%, right?
You need precise answers. And that's really what Tableau always has strived for. making your data available to the -- to all of us that is guaranteed. Now 1 of the key things that we are working on very closely is to make sure those agent analytics can get to the right answers. So that starts with making sure you get the right what we call a semantic data model, right? And out of the box, we now ship for all the customer domains and also making sure that the conversion into Sequel and the semantic models is correct. And that is kind of -- we had a bunch of acquisitions we did as well to make that better. And this is what we believe is the future of analytics.
Like how do we make analytics really give you in a conversation of pattern and emitted in your line of work. And in fact, some of the demos that you might have seen already where we now have Tableau through Agent 4, stable through Slack part, all of those experiences we are trying to bring in Tableau relevant in your line of work. And all the applications that we now shipped, like marketing invent everything, you saw the agent force analytics and so on is also now all built on Tableau. So Tableau is much more deeply integrated into our stack. So we have expanded the TAM for Tableau into all of our existing sales force stack as well. Plus we are making sure Tableau will be the premier solution that you use when we have this agent analytics taking over. Madhav, do you want to add anything.
Yes. I think -- no, I think you answered the Tableau question, but I think this is kind of the broader point we made earlier, which is when you think about agent for us, it's not just the agent force part of the technology. It's the impact and the uplift that it has on every part of the portfolio. We're making our apps better with these agentic capabilities. As customers use the platform, they now will leverage Tableau to do the analytics that MK said. They're going to be leveraging data cloud and Informatica to really harden that context layer. They're going to be using MuleSoft to connect across. So we really think about the agent force momentum, you should really think of it in terms of all of these pieces coming together to create these experiences, leverage many, many parts of our stock to create that overall experience, and I completely agree with my the utility of a tool like Tableau in a world where the optimization and the management of agents is going to be a critical part of how every business works incredibly, incredibly valuable capability in that world.
Great. We're going to take our last question here, which is on data cloud or data 360. Clearly, Data Cloud is growing really well. It appears to be a prerequisite for preventing AI illucidations and agent force deployments so our customers who adopt both Data 360 and agent force together, showing materially better retention and expansion rates than those who are using agent force alone.
Yes. I'm happy to start and talk at MK. We see a huge overlap in the customers that are using data cloud to connect across their systems and the customers that are using agent for us. Data Cloud is also a key part of the agent force architecture. We use Data Cloud to make sure that we get all the analytics. We have Gabe showed you a slide that showed as you're testing the agent, every single moment that the agent is making a decision, executing something we call that a session trace. All of that session trace really sits in data cloud so that we can leverage the power of all of these analytics in this data.
So the 2 products are very closely tied together. And then, of course, customers also use data cloud to extend across the enterprise, bring in all of this context. So a huge overlap in that customer base -- and I do think that the products really are complementary and drive each other's momentum, and we expect that to continue. MK, anything you want to add on data cloud?
Yes. See, 1 of the things that we've also seen, in fact, even recently with a very big customer, is that as we lay the foundations of this, we can easily upsell so many different technologies because all our platform works together. And so that means somebody who is using agent force and Data Cloud, we can now upsell our Tableau stack on to them. If they're using service, now marketing works better because the same data and the magenta experience now can work with our marketing deeply. And so this thing costs us to be able to go upsell and cross-sell all our technologies together because foundationally, we have architected our stack so that the data and the agent stack underlies all our application experiences and all our systems of engagement.
So that is a huge boost to us. So it's not just about customers in retaining and growing our customers with data cloud and agent force, it's really growing and upselling all of these other clouds as well.
Awesome. Well, thank you all for joining. Thank you, Madhav, MK, Gabe for hosting today. We look forward to seeing you on the road over the next few weeks. And we have a bunch of questions here that we'll get back to you on, but we really appreciate the time. Have a good rest of your weekend.
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Salesforce — Special Call - Salesforce, Inc.
Salesforce — Special Call - Salesforce, Inc.
🎯 Kernbotschaft
- Kurzfassung: Salesforce stellte in einem Post‑Earnings‑Webinar die Agentic‑Enterprise‑Strategie vor: ein vierlagiger Stack (Data 360, System of Work, System of Agency/Agent Force, System of Engagement), Ziel ist, LLM‑Intelligenz deterministisch in produktive, messbare Business‑Workflows zu verwandeln und Kundenbindung sowie Upsell zu beschleunigen.
🧭 Strategische Highlights
- Agent Force: Run‑Rate von $800 Mio, Kundenanstieg von ~3.000 auf ~23.000 und ~29.000 Deals – starke Produkttraktion.
- Monetarisierung: Drei Modelle: Lizenz‑Upsell (inkl. Premium‑Seats mit ~50–70% Aufschlag), Consumption‑Credits und Enterprise‑Agreements; Bundling über Data/Integration erwartet hohe Wallet‑Penetration.
- Ökosystem & Offenheit: Neue Metrik "Agentic Work Units" zur Messung von Arbeit statt nur Token‑Verbrauch; enge Partnerschaften mit Modell‑Anbietern (OpenAI, Anthropic) und Integration in Slack, MuleSoft, Informatica/Tableau.
🔭 Neue Informationen
- Was neu ist: Einführung der Metrik "Agentic Work Units" zur Erfassung realer Arbeitseinheiten; konkrete Produktdemos (Agent Force Builder, Simulator, Testing Center) und Betonung von Data 360/Informatica als Voraussetzung für skalierbare Agent‑Deployments. Keine neue Finanz‑Guidance angekündigt.
❓ Fragen der Analysten
- ARR‑Pfad: Analysten fragten nach langfristigem ARR‑Ceiling und dem Weg zum Fiskaljahr‑'30‑Ziel; Management gab Struktur (Monetarisierungsmodelle) und Beispiele für 2–4x Wallet‑Uplifts, nannte aber keine neue konkrete Langfristzahl.
- Margen & Kosten: Nachfrage zu Modellkosten und Bruttomargen; Antwort: Optimierung durch Modellwahl, Determinismus, Testing und Infrastruktur‑Effizienz, aber kurz‑ bis mittelfristig Investitionen (z. B. Hyperforce) bleiben relevant.
- Data & Governance: Fragen zu Multi‑Agent‑Orchestrierung und Daten‑Lineage beantwortet mit Data 360, offenen APIs und MuleSoft‑Governance; Management betont Integrations‑ und Observability‑Layer.
⚡ Bottom Line
- Investment‑Implikation: Starkes Produktmomentum (Agent Force Wachstum, schnelle Kundenpenetration) bietet Upside durch Cross‑sell und neue Metriken zur Monetarisierung; Risiko bleibt bei Infrastruktur‑Kosten, Implementationsaufwand bei Kunden und der Frage, wie schnell Consumption‑Umsatz skaliert.
Salesforce — Q4 2026 Earnings Call
1. Management Discussion
Good afternoon, everyone. My name is Leila, and I will be your conference operator today. At this time, I would like to welcome you to the Salesforce Fourth Quarter and Full Year Fiscal 2026 Conference Call. This conference is being recorded. [Operator Instructions].
At this time, I would like to turn the call over to Mike Spencer, Executive Vice President of Finance and Investor Relations. Sir, you may begin.
Good afternoon, and thanks for joining us today on our fiscal 2026 Fourth Quarter Results Conference Call. We are trying out a new format today, and as such, have shortened our prepared remarks to ensure we have time for your questions. Our press release, SEC filings and a replay of today's call can be found on our website.
Joining me on the call today are Marc Benioff, Chairman CEO; and Rob Washington, Chief Operating and Finance Officer. We also have Miguel Milano, President and Chief Revenue Officer; and Patrick Stokes, President and Chief Marketing Officer, joining us for the Q&A portion of the call. Some of our comments today may contain forward-looking statements that are subject to risks, uncertainties and assumptions, which could change. Should any of these risks materialize or should our assumptions prove to be incorrect, -- actual company results or outcomes could differ materially from these forward-looking statements.
A description of these risks, uncertainties and assumptions and other factors that could affect our financial results or outcomes is included in our SEC filings, including our most recent report on Forms 10-K, 10-Q and other SEC filings. Except as required by law, we do not undertake any responsibility to update these forward-looking statements. As a reminder, our commentary today will include non-GAAP measures Reconciliations between our GAAP and non-GAAP results and guidance can be found in our earnings materials and our press release.
And with that, let me hand the call to Marc.
All right. Thanks so much, Mike. We're so thrilled to be here with everybody. And I'll tell you what we're here in this beautiful San Francisco on the 60th floor of Salesforce Tower, and it is recorded day 70 degrees the AI capital of the world, and we're coming here to you live. Really excited about everything that's going on. So let's start with the highlights from one of the absolute best years in our history and one of the best performances in software ever and guiding one of the best performances in software ever, we have delivered phenomenal performance across revenue, across margin expansion, across cash flow and CRPO and RPO. I mean the numbers are really incredible.
For the full year, we delivered $41.5 billion in revenue up 10% year-over-year and 9% constant currency. We had $11.2 billion in revenue for the fourth quarter, up 12% year-over-year, 10% in constant currency rose to $35.1 billion, up 16% year-over-year and 13% in constant currency, and we passed an incredible milestone with $72 billion in total RPO, which is up 14% year-over-year. Now that is a $72 billion in total RPO, up 14% year-over-year in case you missed that point. I did read a tweet that RPO does not matter. But evidently, we have it if it doesn't matter. So total RPO, $72 billion.
Last year, we laid out a path towards double-digit revenue growth by the second half of fiscal year '27 and we're hitting our marks. And based on our strong Q4 performance and the fast start with Informatica, we're updating our fiscal year 30 revenue target to $63 billion. Now that means we're only spending 2 years of the 40s, kind of hard to believe. I have never seen performance like this. But this obviously is not a rational market. We all know this. So we're using our remarkable cash flows to take advantage. This is not our first SaaS paclypse, we have been through many SaaS paclypses.
I remember the horrible SaaS pockets of 2020 when not only the software industry was doing, but we were all dying. But we made it through that. And now everyone is back, doing great -- so we're so grateful to make it through that, and we're going to make it through this at as well. And it's just a great marketing opportunity and a great buying opportunity, and that's why we are doing this incredible repurchase authorization to $50 billion. In fiscal year '26, we returned more than $14 billion or 99% of our free cash flow to shareholders. Thank you, Robin, for that.
And today, we're increasing our share repurchase authorization to $50 billion because -- these are some low prices. So Rob will share more about that in a moment. The biggest brands in the world are choosing Salesforce to lead their genetic transformation companies like Amazon Ford, AT&T Modern Pfizer so many, and these are big deals in Q4 wins over $1 million were up 26% year-over-year. That's just so we know, in Q4 wins over $1 million were up 26% year-over-year. Congratulations Miguel. Wins over $10 million were up 33% year-over-year. For example, the U.S. Army run by Army Secretary, Dan Driscol do an amazing job, has awarded us a 10-year indefinite delivery, indefinite quantity contract with a ceiling of $5.6 billion. Thank you, Dan.
This level of financial performance is a clear signal, a clear signal that companies across every industry and region are investing in Salesforce to become Agentic enterprises, just like we've been talking about now for 2 years, at Dreamforce that the Agentic enterprise is a real idea, and we're going to talk about agent force, and I think it just became an $800 million business. We're going to talk about that.
You've heard me talk about it at Dreamforce and on these calls, our vision of humans and agents working together for years, companies bought apps. We all use apps. I've got apps right here on my phone. I've got apps on my computer. But now I'm using apps and agents. I use them at home, I use them in my company. We can be talking about that. That is a reality. We have 83,000 employees here at Salesforce humans. And we have lots of agents running around as well. Miguel qualified 50,000 leads this week with agents. So we have apps and agents. We have humans and agents working together. We've been talking about that at Dreamforce as well. And this is just an incredible opportunity for Salesforce.
Our market is bigger than ever because not only selling apps, we're selling apps and agents. So bringing humans, agents, apps and data together not just to make people better at their jobs, but to redefine how work gets done. This is just an incredible exciting moment in software. So we're seeing incredible demand for agent force. In its first 15 months, we closed 29,000 deals, up 50% quarter-over-quarter. Customers in production have increased as well, nearly 50% in Q4. It can do more -- have more power, more capability than ever. If you haven't seen the new agent force, you haven't seen agent force, the level of determinism, the voice capabilities, agent for studio, agent force builder.
We are spending a huge amount of time on agent force. I just saw the new agent force demos from our team, it was incredible. We even have agent force running in Slack. We have agent force builder running in Slack. We have amazing things happening and our aid-inforce and data 360ARR, including Informatica, now exceeds 2.9 in billion. I heard ARR doesn't matter anymore. But in case it does, we have $2.9 billion, up 200% year-over-year, more than 75% of our top 100 wins in Q4 included both agent force and Data 360. In a bit, we're going to hear from 3 amazing customers, Wyndham, 1 of my very favorite customers in the world, the world's largest hotel chain, SharkNinja, I just got one of their great new products, I'm sure you know about they've got the best slashing machine. But 1 of the most innovative consumer product companies in the world and SaaStr, an incredible community of B2B software founders, executives, investors and I think you all know that I love Jason, but I've never been more excited about our business here at Salesforce.
No one else is delivering this level of capability at this scale to this many customers. And we are taking the power of the agentic enterprise of these apps and sales force, and we're giving them the security, reliability, availability, scalability that you need to make them successful in business like ours, but in all businesses, in small and medium businesses and general sized businesses and very large enterprises in the government and in ISVs as well.
So this is a category that just did not really exist a year ago. I would just say that look at IT service management. We just launched Salesforce IT service in October, Salesforce ITSM, and in just a few months, Miguel has won over 180 customers, amazing Miguel. But I especially love 5 customers who get to leave the purgatory of ServiceNow like Sunrun Cornerstone, Coolisys and there's others too that we're not allowed to mention, but I might mention them any way. Who are leaving in ServiceNow now for the new Salesforce IT service product, which is about apps and agents, helping you manage all your ITSM. But don't just think it's just that. We built an amazing new life sciences product this year. Agentforce for life sciences and since we launched so many of the global pharma companies, and I've met with so many of the CEOs myself, they're leaving Veeva, the purgatory of a including AstraZeneca, Novartis, Takeda and of course, Albert at Pfizer, they're all saying that they are going to Salesforce Life Sciences, which is a product that has apps and agents. And this is amazing.
They are the most regulated businesses in the world. and they're choosing Salesforce. And over the years, I've met with untold numbers of customers, call it thousands, call it more than that. They used to tell me maybe, okay, I want to roll my own AI. I'm going to build my own model, I've been to build my own agent. I said, "Tell me about that, let me know how that goes, show me exactly what you're doing. Or you can just turn it on in the Salesforce product you already have. You have Sales Cloud, turn on the agents. You have Service Cloud, turn on the agents, our marketing cloud, turn on the agent. You have Slack, turn on Slack bot and that idea that every app now has the capability to have agents.
So customers tell me that they want to basically kind of get to that next level. And the way to do that is by including this context, the ability for the AI, the data to know you. No better example of that than Slack bot immediately as you turn it on you're a Slack customer, it looks at all your slack. It looks at your DMs, it looks through Salesforce. It looks through Google. It looks even that Microsoft teams as hard as that is for some agents to go and do, but we've told them how to do it.
And then it says, I understand your business, and I can give you help, advice, support. And in fact, a recent survey of 100 CIOs found that the number of companies planning to use a platform like this -- this idea of apps and agents has now doubled just in the last 18 months because of this, they realize this is more than just turning on mac bot on your Mac mini okay, which, by the way, I have a MAC and a setup is great open claw. I love it. But for companies who want to have the reliability, availability, security, okay, the sharing models.
The key parts of that to really make sure that the business is safe and secure while you're running all these skilled agents. Well, let's just know that -- that is what Salesforce is doing. And that's why Salesforce has become one of these incredible companies because our platform provides these amazing 4 layers that you see right here. that everyone needs to convert raw intelligence into real work, everything they need to become in a genetic enterprise. Just look at this. Look at what we felt, look at what we have built, and thank you to our team, they have done a phenomenal job. Srini can't be here because he's in India. He was at the India AI Summit this week, he could not make it back here in time.
Look at what our engineering team has built, and thank you to them. Look at where it starts. First of all, yes, we can use all those large language models. We love them all. We love all of our children equally and down below here, whether it's anthropic or open AI or Mistral or Lama all of them, and there's more coming. They're amazing. World models are coming. They're amazing. They're all down below here, and we're using them. And then, of course, we bring them into Data 360, and that lets you harmonize your data, integrate your data and federate that means connect into other data sources throughout your company and grab it. Other data repositories, you might be using Snowflake or data bricks you might be using big query or anything, even IBM mainframes and you can bring it into Data 360, you activate your data and then it comes up into your apps.
So if you're using the service app, and you want to have an experience like help that salesforce.com for your company. Now the service app has that Agentic capability, the data is coming up -- and it comes up to the next level to agent force and you can build your agents, train your agents, put the guardrails in your agents, give them voice. They can talk now, they're talking.
And then all of a sudden, you can even manage and orchestrate and collaborate from Slack. So this is our architecture. And all of this is unified, integrated and that idea that we can deliver this unified platform to our customers to help them deliver humans and agents working together. So you can see right here, agent force has the tooling to build to manage to orchestrate the agents to make them talk to give them determinism, to give them the capabilities if they want. And then we have the engagement layer to deliver agentic enterprises, where work happens in Slack across our apps. If you haven't seen Slackbot.
I talked to a lot of customers. So I kind of see Slack but -- why are easy? I have the free edition? I'm like, maybe you should pay us and get the enterprise edition because, boom, that's when all the Slack bot turns on and you can go through your whole company, run your company. I had one of our customers over last night Neil Bushry at Workday. I'm like, have you seen Slack bot and he only like, "No, I have not seen yet. I'm like, you're the biggest latest merely have a like I to sit there and say, look at this, and I'm like said Slack but, I'm having drinks with a meal and I just am trying to like -- given the demo of Slack bot, what should I say to him? What is the strategy between Salesforce and Workday and then boom. It just went through the whole thing, showed him every deal.
He couldn't believe everything that was happening between these our 2 companies, he had to get updated because he's the new CEO of Workday. And it was amazing. That was my real experience. Together, all of this is the complete operating system for the Agentic enterprise. Yes, I'm using it myself. And we're using it, we're customer's hero. And that's crucial because look, we already know now, our customers aren't going to deploy just 1 agent. There's going to be many agents, many capabilities. the ability to automate many different types of work, and they're going to deploy hundreds or thousands. Many are going to be from us.
Others could be from other amazing companies like one that just mentioned Workday I love them. But these agents can't work in isolation. -- like it, each one of them needs to okay. So that home is Salesforce. And they are calling us through the MCP server or maybe even just through one of our core platforms, and the more agents that our company deploys us or anyone else, the more essential our platform becomes. This is my personal testimonial.
I'm giving you my personal testimonial how I run Salesforce. You can come here, I will show you how I run a business with apps and agents together. And it's why nearly 90% of Forbes top 50 AI companies. Forbes top 50 AI companies use Salesforce and Slack. And if there is a SaaS polyps, I think it might be eaten by the SaaS watch because there are a lot of companies using a lot of SaaS because SaaS just got a lot better with agents as a service. Now I won't tell you exactly tell you what that says. But let's just say they're SaaS and there's also agents as a service. Now I want to tell you how we're measuring the value our platform delivers to customers. Today, we are 1 of the largest consumers of tokens in the world to date, now over 19 trillion tokens. So we continue to show you that because -- we want you to see that we're actually doing what we say.
I know that there's been some enterprise software companies who say they're doing agents or they're doing AI, but then they're not showing up in the token rankings from the language model companies. So we're here is $19 trillion, okay, but we really want to take this to another level. And another level is a token on its own doesn't know your customers, your pipeline, your org chart, but Salesforce does. And the value isn't in the token. The value is in what our platform does with it. They work -- that's why today, we're introducing an additional metric. The Agenticwork unit created by our very own Patrick Stokes sitting here at the table. -- the AWU not to be confused with our customer, AWS. And AWU represents one unit of AI work, a genetic work unit. We're rolling this out to see how you like it actually here in earnings. It's a record updated workflow triggered, decision made. MCP called.
And to date, AI agents on the Salesforce platform delivered 2.4 billion agenetic work units. That is where AI isn't just thinking or calling things, it's getting work done, work got transactions, and in Q4 alone, we delivered about $771 million of them, we're still trying to exactly figure out exactly what these numbers mean for us. But what it means for me, is that we are doing what we say that is we are explaining that humans and agents are working together.
We are showing you a business running them. We are showing them how we are making our business better. Our service is so much better this year because we're using our new Service Cloud with our omnichannel supervisor deployed with agent force. Our sales, Miguel just hit record sales numbers, you can see them. We've never sold or had so much ACV in our history in the fourth quarter because not only does he have 15,000 account executives. But he has all these agents who are out there doing this amazing work. So that is so exciting. This is raw intelligence converted into the real work. It's driving efficiency and growth.
Okay. Now let me tell you about one of the biggest drivers of these work units, Slack bot. A lot of you use Slack, I use Slack every day. It's the employee, ultimate employee agent. And many of you know that ex the social media platform hosts about 500 million messages a day, right? Elen must do an amazing job on x, incredible what he has done. But did you know that Slack Host about 1 billion messages a day.
So while X amazing X, I use it myself. I just tweeted something 500 million messages a day. Well, Slack is hosting 1 billion messages a day. And remember, every one of them is about getting work done. That's why we bought it. Remember, Slack's ticker symbol was work. Slack bot can access all of those messages as well as your files, your calendar, your sales force, your Google, your Microsoft teams you're this year that Slack bot goes around, pulls it all together, -- and then it knows your business. So then it's able to orchestrate with other agents. It has an incredible partner marketplace, really the #1 AI ecosystem in the world and has more than 350 AI apps and agents already. There is no other AI ecosystem like it.
One of those partners is the ingrate [indiscernible], we love anthropic. We love Dario, Daniella. I tweeted about what they did yesterday, incredible demo. Just yesterday, Dario demonstrated how he is doing something amazing with Salesforce in the enterprise. Every single one of their demos, whether it was for HR, engineering investment banking, started at ending in Slack, pretty awesome. And so -- it's about agents and apps, humans agents. It's all working together. You can see it in his demos. You can see it in our demos.
By the way, anthropic runs its whole global operation on Salesforce and Slack I think actually every AI company does. Yes, I think they do. So maybe you saw they're hiring a Salesforce admin, Dario. Let us know if you need new names. But I think it's just a point we're making that sales force is doing great with these AI companies. We're so thrilled of our relationship with Dario and I think we just put another $100 million into the new round.
We're up about $330 million in topic invested is almost about 1% of enthropic. And believe me, I wish we had invested a lot more, John. I don't know why we didn't do more. Okay. With that, it's time we're going to hear from some of our most inspiring customers becoming Agentic enterprises. We have the great Mark. Mark, I see you. Mark is there from SharkNinja. Mark Hey, Mark, congratulations to you and your team, what a quarter? Mark, I'm so thrilled to talk to you, and I love all your products, and thank you for the Christmas presents. I have them, and I'm using them.
Appreciate it. I'm really happy that so much of our holiday selling season was really driven by the launch of Salesforce that, as you know, happened at the end of September and Would love to talk to you about it.
Well, Mark, you know that we've been working together now, just BMU as well as with our whole sales team to make we can automate all of SharkNinja. We want to automate your sales, service, marketing or commerce. Everything you're doing, I'm so excited about your future. We have our best team working with you. Give us your view of what's happened and the value we've been able to deliver, what's your biggest surprise? What in the slushy machine, what came out?
Look, Marc, I mean, we launched 25 products a year, and we're really innovating at speed. And we need customer service solutions that move just as fast I mean most companies treat service as a cost center. For us, Marc, it's really about lifetime value of the consumer. I mean we view service as a growth engine for the business. And it's not just about servicing problems, it's about building lifetime value.
We set up with you and your team, a guided shopping agent in 8 weeks right before the holiday season. I was nervous about it as I went to my team and I said, we're putting this in place in October. There's generally kind of a cutoff in our business where after October 1, you don't really do anything. And we launched this in 8 weeks, and it brought tremendous value to the consumer. I mean, it helped them with researching and buying and troubleshooting really all in one seamless conversation. So it was a great success for us this holiday season.
Well, Mark, I think that working with you has been extremely interesting because you're very much a B2C company. And there are so many exciting things that you're doing. When you look at what Salesforce has done and deployed, especially in regards to AI and agents and apps, where has it really impacted you the most?
Well, look, let me start with this stat for you. I mean, just since we launched Salesforce in Q4, I mean, agents have participated in 0.25 million consumer engagements during that period of time. So just in a really, really short period of time, 0.25 million engagements.
We put so many products out into the market and sometimes that many products creates complexity for the consumer. And so whether they're calling about a service issue or a troubleshooting issue or where is my order issue, it's allowed our customer service agents to focus on really the really challenging issues, and it's freed up an enormous amount of time for them -- it's a win for the consumer because the consumer is getting their questions answered quickly, they're not waiting. And it's a win for us because it's driving down cost. And it's, in the end, just having a better service experience.
Well, Mark, I just want to thank you so much. We're so grateful to you as a customer of Salesforce. It has been an absolute pleasure getting to know you, working with you -- and I think that we have such a great future together and thank you for the Christmas presents. I'm using them. I made some amazing Mango survey actually this week and it was awesome.
Sounds great. Thanks, Marc.
Bye, Mark. Great to see you. Well, I've been so thrilled to work with Mark, but I have to also introduce you to another really good friend of mine, Jeff at Wyndham and you probably heard from Jeff this week, he had a phenomenal quarter, doing great the #1 hotel in the world, Jeff, we are so thrilled. Jeff, congratulations on everything that's going on with Wyndham, we're thrilled. Give us your vision of what's going on in the world and with Wyndham and we'd love to hear how you're using Salesforce as well.
When we have -- Mark -- I mean, when you think about just how far we've come in the last year, today, we have over 5,000 deployments of agent force across our over 8,300 hotels. It is a huge, huge part of our Agentic platform, and we are really just getting started. We're starting to roll out to Canada and internationally. But with sales force tools like MuleSoft and Data 360, we have built a single source of truth, unified all of our guests reservation information and data, all of their loyalty information and all of their CRM data so that all of our agents now are operating with the same trusted and real-time guests and hotel information, which they weren't before.
We're calling it Wyndham Guest 360. It is a key enabler for our agent foundry. And it is delighting in better guest experiences, improving those experiences and building on increased loyalty engagement. But most importantly, Mark, you've talked a lot about about labor, which is a genetic, -- it is taking millions of dollars of labor costs from our small business owners in the front office out of their operation and it is driving millions of dollars of increased revenue for these franchisees.
Well, I just have to say I just have to say this 1 thing, which is I have been hugely surprised at how fast you have gone Jeff. We work with all the major hotel companies and I love them all, and I stay in them all. They're fantastic. I'm actually going to stay to Wyndham Hotel tonight. I'm flying East. But I have to ask you this question, Jeff, because I don't understand how are you going so fast? What are you doing? Is this because you're leading from the top? I mean, you seem to like -- I just talked from Mark at SharpNinja, he really is owning this -- why are you guys going so fast? Why are you doing so well? I mean it's just you're loading out these apps and agents that nor team is crushing it. What is going on?
We're in the hospitality business, and we always say it's all about humans, yes. But it is humans as you've always said, with agents who are driving that customer success together. Think about our customers. Before our integration with you all, our agents had to spend time gathering basic guest information on who Marc Benioff was before he checked in tonight.
And that was not easily at their fingertips or even worse, asking Marc for his information that we should have had -- and our agents now have encyclopedic knowledge. Think about it of all of your guests history, all of your booking behavior, all of your loyalty status because we tied it all together, giving us an ability to answer any question imaginable that any guests like you might have before you check in tonight before you stay.
In moments, not minutes, and we're booking you into your preferred room based on our knowledge, our guest, sales force knowledge of your past day history. We are successfully working now. I hope to upsell you a suite upgrade if we haven't already an early check-in Sounds like you're getting in at a late checkout tomorrow if you'd like one. I don't know if you're bringing -- if you have pets, but if you were, those agents would be selling you a pet or an F&B...
They're going to jump in.
But look, this is all being done autonomously, which small business owners and operators would not have had time to do before. we have been working so hard. It is generating so much money. We're seeing faster average speeds of answer. 0 hold times. I've heard you talk a lot about why no customer should wait. And that's why we're doing it. we're receiving and we're moving more importantly, millions and millions of dollars, as I said, in the front office, but we're generating millions of dollars of increased ancillary revenues to these small business owners. It's not costing anything.
And we're also seeing, which is really, really important, a 200 basis point increase in direct bookings. -- from AI voice agents and AI voice agent conversion versus having to get those bookings through expensive third-party online travel agencies. That is increasing guest satisfaction. Our guest satisfaction scores are up 400 basis points, they've never been higher. And this customer experience that we've created is more efficient. Again, humans with agents driving customer success, we're agent first, and we're very proud of it.
Well, I just want to thank you so much, Jeff, thank you, and thanks to your team because I'll tell you, it takes a great leader like you, but it also takes a great team and you've got both, and you've made something really incredible happened, a great job and congratulations.
We're proud to be with you. Our Chief Commercial Officer, who was on stage with you at Dreamforce. -- strict will be back this year.
So I hope you come to Dreamforce this year. Bye. Jeff. All right. Well, I want to now introduce you to an incredible person who I've known for 20 years, and it's very inspiring entrepreneurs, really become a huge influencer in the world is getting his hands story to the great company called SaaStr building agents, learning how they work, deploying them, really being on the bleeding edge, the cutting edge of this technology, and thanks for being here, Jason. I'm so thrilled to have you.
Super exciting. Yes. Congrats on the quarter, by the way.
Jason, I just want to ask you one question. What is it that's making this happen? What is inspiring you to kind of transform yourself and transform SaaStr to this incredible opportunity?
Well, look, maybe 2 things. If you're -- we're builders. We've been -- I mean, you were -- I think you were like on Radio Shack computers or something back in the day, right? We've been building since here rolling game we're building at our heart, right? And this is the most exciting time to build ever, ever for us as executives, entrepreneurs honestly, if you're not excited to be building an agentic you should quit, you should go off and go to pasture, do your next thing.
So we backed into agents because I got tired after our own big event of rebuilding the team and we went all in and we said, I want to try to rebuild the whole team with agents about almost 10 months ago, agent force was a key part of that. And we wanted to push it early. Can you really do all of this -- all these go-to-market motions with agents and the numbers are pretty good.
Well, you've been a pioneer. You -- it's a funny thing because in our own independent world, here we are, we're out here building agent force, Slack bot, you know that. We also acquired Momentum and we acquired qualified and so forth. We're so excited about these companies. And then all of a sudden, Well, you kind of were building our vision of the future, totally independently -- and so we felt very validated in a way. It was kind of crazy. But then we looked at you and said, "Wow, this is a true visionary, and you really have always had a lot of clarity, not just in SaaS, before that, you know that.
And now here you are as agents as a Service as well. You have your vision there now as well. So I guess once a visionary, always a visionary, -- but give us your vision then. Where are we going? Because you've heard about the SaaS pokalypse. And you know that this isn't our first SaaS pokalypse. We've had a few of them. But now where are we going over the next couple of years?
Well, I think -- and I think this is good for Salesforce, but I think we're underestimating how powerful these agents are. I think Look, for most people, AI is confusing, the media is confusing, what the hell is going on. Let me simplify this. I was just looking at our numbers on agent force this morning. So far, and again, we're a small organization. We went from humans to 2.5 and 20 agents, okay? That's a lot of change. But an Agentforce alone, as a tiny organization, we closed $2.7 million. That's not the the army contract you got, but that's a lot for us, 2.7% with an agent, and we have 3.5 million more in the pipeline. Those are agents and it works. And so that is exciting. -- that is exciting that these agents can go out and sell for you. And the first thing I did is...
Just kind of crazy and amazing is it's crazy.
It just wasn't -- not only was this not really possible a year ago -- and this is this -- a year -- the problem -- all of us, we were using chatGPT in the early days. It was all hallucinations. It was hard to believe this stuff would work even 18 months ago, wasn't it? It was hard to believe, but everything got okay last summer, and then at the end of the year, it got great. And there's reasons that Salesforce has got great, but to be nerdy, even a anthropic, your customer, when they rolled out these 4 do models, up to 4, 5 for B2B stuff like we do, it wasn't a little bit better.
It was like jaw-droppingly better. The hallucinations will be worse than a human mixes and the productivity side. So it's just -- we've never seen these gains and the idea that now our sales force instance can run autonomously versus doing manual data entry. I mean, this was always a dream.
I want to tell everyone exactly why I wanted you here because number 1 is, yes, we love -- by the way, market churning was awesome, right? And then we had Jeff at Wyndham. And these are very big companies, like good sized companies and not the biggest companies in the world, but incredible companies. But -- you're a small company. in some ways, a selepreneur, right? You're an entrepreneur or -- and I think that it is going to go across the whole market that is small businesses are benefiting, medium, we call small business 0 to 200 employees. Maybe that's where you are.
Then we have 200200 to 2,000 medium, and we have the 2,000 to 5,000 in general business. Then we have the 5,000 monsters then we have the government. We have software companies. Every segment is impacted by this. Don't you think every company is impacted.
I think everyone was going to look at their business and say, what can I fully automate with an agent. Everyone is -- you're going to unlatch a ton of creativity, right? The key thing that I've learned for folks is just start with 1 use case. For us, it was what you -- the idea you came up with like last summer, reactivate the leads the sales team never talked to. That was our first use case. Find something or with Wyndham.
A huge thing, right? Because like believe there's $20 million, $30 million. We don't even know, maybe 100 million people we didn't call back in the last 26 years. But Miguel called back 50,000 people with agents last week that we would not have gotten to. Even though he's got all these reps, he still doesn't have the ability to call everybody back. It's amazing.
We did 3,000 with agent force. And for 1 -- I was just looking at a couple of examples. We closed a $250,000 customer this week. But the first 1 with agent force was Freshworks. You know Freshworks. They do support and a bunch of other stuff. -- but they've changed. Gaurish isn't the CEO anymore. The marketing teams turned over. We don't know anybody. The agent found the right person and close the deal. That's sort of magical. That wouldn't have really been possible without agents they are.p
It's just like -- that's exciting.
Exciting. And the fact that every company can start with something here, they can reactivate something or even with Wyndham responding after hours. And actually, my old Head of Customer Success is now Head of SMB at PayPal, they use agent force. And he just told me -- texted me this morning or this morning, they have a broken merchant flow where folks would sign up to use PayPal and then they would abandon it like an abandoned cart. They put agent force on it and the conversion rates are much higher, but they couldn't get any people to do this, right? So all of us have some process that to do.
It's so exciting because you have humans and agents working together. You're working with your agents. It's the apps of the agents working together. But it's kind of fun because I think that for the last 26 years, you and I, we've been in this kind of SaaS industry, and it's all been all about apps. And that's now -- and the apps haven't gone away, but as PayPal is still using those apps, they -- by the way, PaycapPalis a huge customer in sales, B2B and also service call center contact center. But now just as you articulated so beautifully, more productivity, more capability, the ability -- the lost card idea. That's what we're finding this ability.
So now we're selling not just in the SaaS apps world, we're also selling agents -- and yes, these 2 are going to be 2 markets and who knows, maybe one will be bigger than the other. Maybe they'll both be the same size. We don't exactly know. I mean we just -- we just gave guidance that we're going to do $46.2 billion this year on revenue. So I can't tell you when the -- an agent force is like about an $800 million business now. So I can't tell you exactly when Agentforce will be a $46 billion or $30 billion. But it has the potential to go just like -- but plan
Help me that's 46 3, help me, you guys.
46x3 is 120 plus 18.
I think agent force -- and I'm not being infectious. I think it will be $1 million at the table because I think the value is about 3x the software -- this is why I think the SaaS clips or SaaS watch lips or whatever, I think there's some truth to this because agents are changing the world. And if you're not -- if you don't have agent force, if you're one of the leaders and you don't -- and you're not there, I think it's fair to be concerned, right? But the value -- I wrote this post about how much more valuable salesforce is as with our agents. It's not a little more value. It is like 10xx more valuable.
I don't know you are using Salesforce really 6 months ago.p
Not really. We -- our team had shrunk -- and the value is the data for some reps ever. never fire, they left. -- they -- the last.
Yes, now you have like a team of agents and humans and your company is bigger and more successful than ever. we're using sales force going to be amazing this year, right?
okay? Or even -- and actually, what's interesting is not only are these agents using more sales or, I just figured this out today. the most dated part of our software stack is a company called Marketo. You'll remember from the old days for marketing automation Back in the day, very innovative, right? Jo dropped in the day. We're sort of a prisoner. We're stuck on it. These agents.
I got some things to show you there.
Yes. But the agents, our sales force agents have taken all of that data and put into Salesforce. So now Salesforce is accumulating all the value from all these other stores and becoming the -- so that's why whatever the math is. I'm going to bet on the 150. I'm not going to -- it might take 8 years, but I think it's -- I think the Agentic side is worth 3 to 4x the software side.
Really appreciate you joining the earnings call. Great. Thanks, everybody. All right. There we go. We just have 3 great customers. We gave some numbers. And now I'm turning it over to you, Rob and take it over.
Thanks, Marc. What an amazing trilogy of 3 great questions. Absolutely. On a great year. We're going to turn to the numbers and tell everybody about it. So good afternoon. We closed an exceptionally strong fiscal year. We have rebuilt our platform to convert the raw intelligence of LLMs into real work that drives revenue, as we just heard about, reduces costs and scales reliably without limits. This is powering the transition to the genic enterprise for our customers and ourselves.
So to share a few data points, as expected, as Marc said, we had a great quarter. a great year. We finished the fiscal year '26 with second half net new AOV growth ahead of second half AOV growth. Agent force and Data 360 ARR inclusive of Informatica Cloud ARR reached $2.9 billion. That's up over 200% year-over-year. This includes Informatica Cloud ARR of $1.1 billion an agent force ARR of approximately $800 million, which is up 169% year-over-year. New bookings for agent force 1 edition and agent force for apps or as we call it our most premium SKUs nearly tripled quarter-over-quarter.
Our consumption flywheel is spinning faster than ever. In the quarter, more than 60% of agent force and Data 360 bookings came from existing customers expanding their commitments.
Looking at our largest deals, -- every single 1 of our top 10 wins included agent force, data, sales, service, platform and analytics. Our newest addition to our portfolio Informatica, landed in 6 of those top 10 wins, proving it is a critical component of us building the data foundation for the Agentic enterprise. So let's dive a bit further into these incredible results. Subscription and support revenue grew slightly above 10% year-over-year in nominal and constant currency.
Total revenue was $41.5 billion, up 10% year-over-year in nominal and 9% in constant currency, driven by agent force, Data 360, Slack, Agentforce sales and service performance. Informatica's Q4 results also outperformed our expectations. This strong performance was partially offset by continued weakness in marketing, in commerce, weaker-than-expected Tableau performance and the on-prem revenue timing in Tableau and MuleSoft we shared last quarter.
Q4 revenue attrition ended the year at approximately 8%, in line with recent trends. Our current remaining performance obligation, or CRPO, ended Q4 at $35.1 billion, which was up approximately 16% year-over-year in nominal and 13% in constant currency, driven by strong net new AOV, especially in agent force, Data 360, Slack and sales. This does include a 4-point contribution from Informatica. Our top priority remains accelerating growth.
Based on our FY '26 net new AOV performance, we are more confident in our path to reaccelerate organic revenue in second half FY '27. And as outlined at Investor Day. Given our strong net new AOV performance and the incorporation of Informatica, we are updating our FY '30 framework as follows: We are now targeting FY '30 revenue of $63 billion, which represents an 11% CAGR from FY '26 to FY '30.
We remain on track to roll a 50 by FY '30, and we are pleased that with our continued focus on operational excellence, we delivered 60 basis points of expansion in FY '26. As we think about FY '27 and fueling our framework, we are making targeted investments, including advancing our Hyperforce third-party infrastructure for trust and security, ramping our AE capacity and scaling FTEs to drive adoption.
These investments are partially funded by efficiency we've unlocked becoming the lean agentic enterprise. As our own customer 0. Before we turn to guidance, a quick update on capital allocation. I'm proud to say that we have achieved all elements of our Investor Day commitments including capital allocation.
Also, our Board has approved a 5.8% increase in our quarterly dividend to $0.44 per share. Additionally, and as you've heard, given the current stock price dislocation, the most prudent investment we can make is in Salesforce. We are updating our share repurchase authorization to $50 billion.
So let's talk about FY '27. We are initiating fiscal year '27 revenue guidance of $45.8 billion to $46.2 billion. growth of approximately 10% to 11% in nominal and constant currency. We expect subscription and support growth guidance of slightly under 12% year-over-year or approximately 11% year-over-year in constant currency. This is fueled by continued momentum in agent force and Data 360, and partially offset by weakness in marketing, commerce and Tableau.
Our non-GAAP operating margin guidance is 34.3%, an expansion of 20 basis points. As I mentioned, this is the year where we are making further investments to fuel long-term growth and ensure customer success with Agentforce. We expect GAAP operating margin of 20.9%, an expansion of 80 basis points.
Turning to Q1 guidance. We expect revenue of $11.03 billion to $11.08 billion, growth of approximately 12% to 13% in nominal and 10% to 11% in constant currency. CRPO growth for Q1 is expected to be approximately 14% year-over-year in nominal and approximately 13% year-over-year in constant currency.
Clearly, we are executing against our FY '30 framework, accelerating growth and investing with discipline, including investing in Salesforce via share repurchases.
Before we wrap up to better reflect our Agentic enterprise strategy, we are reevaluating our revenue by cloud disclosures in FY '27. So stay tuned for an update on this disclosure prior to our Q1 earnings release. Finally, a big thank you to all of our employees for their dedication and hard work delivering a very successful FY '26 and onward to an incredible FY '27.
Mike, I'll turn it over to you.
Thanks, Robin. And with that, we're Leila,we're going to go to the first question, please.
[Operator Instructions] And your first question will come from Keith Weiss with Morgan Stanley.
2. Question Answer
Excellent. Congratulations on a a really nice end to FY '26. -- particularly when it comes to the Agentforce numbers, the agent force members are definitely eye-popping getting to a big scale and still growing at really, really high rates. But on the other side of that, CRPO perhaps was a little bit disappointing.
On an organic basis, you grew that at 9%, just in line with your guidance. And typically, we expect a little bit of a bet, 100, 150 basis points of a beat. And I think that's soaking some concerns with investors can Salesforce do both? Can we grow a big agent for his business and sustain the growth and momentum in the broader sales force portfolio when we bring along the entirety of the business. So can you talk to that aspect, can agent force Catalan as the broader sales force product portfolio? Can it bring along everything? And what gives you confidence in that acceleration in the back half of the year?
All right. Well, I think that, that is absolutely a great question. And I think the reason why it's such a great question is because Salesforce is, just as you said, it's a comprehensive business. We're closing new business, new ideas. We have building new technology, and we also carry with us that we are a subscription business. So we're carrying with us our legacy as well, and we're renewing and moving that legacy business forward. That's also one of the exciting parts of Salesforce because that also gives us the predictability to understand what's going to happen in the future fiscal years.
So yes, we are innovating. We're creating the future. We're adding to the future. We're also renewing our customers. And I have to tell you, we're just very proud actually of the numbers. I mean this fiscal year is far better than I expected at the beginning of the year than the fourth quarter, actually, even in the third and fourth quarter, Miguel's numbers were far exceeded my expectations. And, to your point, agent force also and also Data 360 are exceeding our expectations. And yes, could we sell more? Could we renew more? Can we do more? Can we do this? Can we do all these various things we absolutely can, but we are very grateful for what we've been able to achieve so far. Robin, do you want to add to that?
Yes. I agree with that. I think we're monetizing AI keep through many different fashions. We've got multiple ways to monetize. We're seeing great growth, as I mentioned, in our premium SKUs. We're seeing acceleration. I think just listening to the 3 customer interviews talks about the great value that they're getting from core -- it's also important to point out, we didn't talk about it a lot, but our seats, we're still seeing them grow year-on-year and quarter-on-quarter.
So what we see is now with agent force with the system that you laid out, the system with the agency, et cetera. we're just seeing incremental value to our software. And some of it's going to be consumption-based, but we're going to have a hybrid model. Seats will continue to be a key component of our growth going forward. And what we hope to see is just what you heard from the 3 customers today, incremental value coming as the result of our Agentic technology and capabilities.
Your next question will come from Brent Thill with Jefferies.
Marc, the $50 billion buyback, I guess many are asking given the falloff in big multiples, why not lean a little harder in acquiring technology in M&A versus buying the stock back?
Well, I really appreciate that. I think, Brent, the way to look at this is, I'll just tell you how I look at it, which is that there's many uses of cash. Number 1 is dividend. We just increased the dividend by 5%. That's one use of cash, very important. And then we're also looking at buyback, traditional buybacks, okay? And so we're doing that. We've done that very aggressively over the last few years, as you know. And acquisitions, we will continue to do acquisitions, but using our new formula that we put into place, and we've done now quite a few acquisitions using that new formula and it's been great. I wish I had used it actually through the entire history of Salesforce, I think we have a much better understanding of how to do acquisitions that are accretive to the business, but not dilutive to investors.
And then debt, so I think there is a role here that we're just very underleveraged on our balance sheet. And I think, look, you're a great banker. You've been a great banker for decades now. I think if you look at our balance sheet, now we're going to do more than $16 billion in cash flow this year we're not using debt effectively. And I think at these prices in the market, the ability actually to kind of come to terms that we had some acquisitions in the past like Slack and Tableau that diluted our investors, I think, now is the opportunity to take some of that stock back out of the market. And these are great prices. I'm sure you would agree with that.
And we want to use our capital correctly. And I think that is a great way to do that. And I think our stock is a great price, and I want Robin to buy as much of it as he possibly can.
And I'd maybe add to that, Brent, doesn't preclude us from doing all the things you mentioned to grow, as Mark just said, with our free cash flow with our cash balance with our access to market were going to do, we brought 10 companies, and we also returned over 99% of our free cash flow to our shareholders, be your buybacks and dividends. So as we think about optimizing our balance sheet to Marc's point, we're positioning ourselves to grow organically and inorganically and also return value to our shareholders.
I think that when you look at such a huge cash flow number, although we just finished a $15 billion a year coming into it, what will we be probably at least a $16.5 billion cash flow year, then we should be really just thinking about how do we use cash correctly. What is the right way to use cash. And yes, I think that there are many ways to use cash. But focusing on those 4 things, the dividend the buyback, the acquisition and debt, all 4 critical. And if you have other ideas or you have other thoughts, we're very open. I'd love to have the conversation, of course.
Our next question will come from Kirk Materne with Evercore.
Marc, you alluded to it in your comments, the presentation actually by Anthropic, I thought was an interesting example of sort of a better together strategy with you and one of the model partners. But there is continued concern that those providers might become more competitive with you over time. I was wondering if you could just give us an idea of how you see the lines of demarcation in terms of partnering as well as potentially competing down the line, where do you think you guys have a right to win, where they might have a right to win. I think just a little bit more color on that would be helpful in terms of people's view of where we might be going in terms of the partnerships with those companies.
Well, no, I'd be delighted to do that, and maybe we can even put up our slide again of our kind of stack diagram because it makes it really clear what our vision of the world is, which is at one very critical part of this these new models whether it's open AI, whether it's in anthoropic, whether it's Gemini, whether it's LAMA, whether it's you pick the Deep Seek, Mistral, there's so many -- you can go off as well to look at that there's thousands of them.
We make some of them ourselves. These models are new parts of our infrastructure that we really did not have in place a few years ago. We had some of our own models. You remember when we did Einstein, and I would talk about on the earnings call that I was using Einstein to understand what was happening in my business, that was all based on Salesforce models. That we had. So we've always had models at the bottom of our infrastructure, but now we really are able to kind of say, look at this, we've done 19 trillion tokens without these models. So these models here, that's who we have today. They will change over time. They're a critical part of our infrastructure.
I think the strategic question that you're asking is this, not only does it look like that in the slide that we just saw. But -- could those models themselves become platforms. So could open AI then also be a platform could entropic platform, can Gemini be a platform can deep seek be a platform can Mistral be a platform, can Lama be its own platform. So that in the way that we have Windows and Mac, or HTML or different things as platforms where applications all of a sudden appear will all of a sudden an application come in within one of those platforms and then use some of those services.
Absolutely. Those could be new platforms, there will also be other new platforms. I have a platform right here as well. iOS. There are many platforms. And our job as a software company is to help our customers to create success and to take that and help them connect with their customers in a whole new way. So we'll deliver our products, our capabilities, our value proposition with our customer relationships, of course, we have over 150,000, I think, customers on our core, 1 million on Slack.
We have 15,000 sales reps who are out there their job is to work with customers to help architect their future success with these ideas. And our primary vision though, today, because this in the current reality -- this is about humans and agents working together. And these customers, like you saw today with Wyndham, with SharkNinja, even SaaStr, even Salesforce. Our job is to take what's available today and make it successful.
And that isn't where those platforms are today, as you know. And in your business, you have -- you work for an amazing company. Keith works or an amazing company. And these large banks where we are providing a lot of automation for the sales professionals, the service professionals. There is a lot to do to not only automate those call centers, those contact centers, the sales forces, the employees with Slack, but then to also then unleash the agents in a way that is compliant, that is secure, that is available, that is scalable, that is reliable, that is able to operate in hand in hand. So if you go to help.salesforce.com today, and you want to get help from Salesforce, you know that you're going to be able to automatically connect to our contact center as well.
That's incredible. We couldn't do that just a couple of years ago. as you know. So that's the current way we're deploying. Well there could there be other ways that we deploy. It's definitely possible the future could have many different forms, but we can see right now what we're going to sell this year to our customers. We have a lot to sell and a lot to do.
Your next question will come from Gabriela Borges with Goldman Sachs.
I wanted to ask the team about the $2.4 billion disclosure on AWUs. Tell us a little bit about how you translate the tokens and the Agenticwork units to monetization? I know you've been working on ALA -- how do you think about the evolution of the time and the pricing model, Jason, from Sater was just talking about the agent valley of the stack being created a 4x more than software value at the stacks. So tell us a little bit more about how the ELAs are going and Robin for you specifically, how does it impact gross margin?
I think Patrick should really lead this AWU discussion because it's kind of his brain child and he was very unhappy that I keep bringing out this token number because I'm very impressed. We have 19 trillion tokens, but because I think that really shows that we're really using these products to deploy these agents.
Well, I mean everybody can now know agent force is hugely successful. And all the new capabilities of agent force, the determinism, the voice, the programmability, agent for studio and Fort Builder and now Slack bot as well. But I think that then there's another level of this idea of agentic work units. So why don't you tell us what your vision?
Yes, sure. So as we started looking at how our customers were using agent force, and we started looking at how we're consuming tokens from the model providers, right? All those models that sit at the bottom of our layer from open AI and from anthropic, -- what they're doing is they're providing intelligence into our system, and we're able to measure that intelligence through the lens of a token, and that's how most of these model companies are charging. It's the amount of tokens that your platform, in our case, is consuming.
But when we started looking at that across our customers, we can start to see, okay, our top 10 customers are consuming this many tokens. We know how many tokens sales force is consuming internally. But it begs the question, well, is it -- are they doing anything? Are they working? Are they providing any value? Or is it just input and output of intelligence, right? So you can ask it a question, it can write you a poem, but that's not really all that valuable in the enterprise world, what's valuable is creating a document for you or updating a record or helping us right here at this table, we all use Slack bot to prepare our notes here, our customer stories, we're all preparing that with Slack bottom. So what we did is we said, what if we could count those individual work units.
And then what if we could look at those work units relative to the tokens, and we said, "Oh, there's a relationship between the 2. We can start to see a ratio of tokens being consumed and work coming out. And that ratio starts to become really interesting because now we can look at our customers and say, "Hey, customer A, you have a really nice ratio. You're getting a lot of work done on the platform for the amount of tokens that you're consuming hey, Mr. Customer B, your relationship is actually not so good. You're consuming a ton of tokens and not getting a lot of work done. What can we do to help you? So -- it becomes a really kind of interesting way.
The tokens are kind of a leading indicator, but the work unit we think is a much more valuable indicator in terms of where the value is actually coming from for our customers and for our own transformation into an agentic enterprise. But maybe on the monetization, I can talk to you.
Yes, I mean this is something that we continue to look, I think you were asking specifically Gabriela about what does it do to gross margins. And as we think about margins in the short run, we think we're pretty neutral. Patrick talked about this differentiation between tokens and AWU, while tokens, those prices, we're working with our various partners, those are going to start to go down over time and commoditize, but also importantly, when you think about our products, engineering and product is working on ways to continue to fine-tune our products with things like agent force scripts, which is going to make it easier for us to produce the work, but reduce the overall costs. So those are things. And then again, we're optimizing. We're using customer 0. Marc talks about the fact that we're allocating resources. We're also looking at other things to overall continue to drive our efficiency down.
So short term, we don't see gross margins getting worse. fairly neutral, long time. We're doing everything in conjunction with our FY '27 framework and our overall operating margin improvement to continue to get efficiencies in gross margin and operating margin.
Miguel, do you want to take on the question about AWUs and kind of what we're seeing in the market and how customers are consuming this technology.
Yes. I've been working very hard for the last quarter to have this minute because I really want to tell you the story. -- was stellar. You heard the numbers at the time. We made a very clear commitment, Robin and I in partnership at the Investor Day, we shared 3 key messages to you all. Number 1 is we were seeing the very likely possibility of revenue reacceleration in 12 to 18 months. That was 4 months ago.
Today, we are saying that the revenue reacceleration, organic revenue acceleration of subscription and support is going to happen in H2 and we are very -- we are committed to that, and we are certain now because we've seen the net AUV growth outpacing the AUV growth in H2 last year.
We're sitting now in Q1. We're looking at Q1 and Q2 and I can tell you with absolute confidence that the AUV growth is going to significantly outpace the AUV growth. So now 4 quarters of will be pulling up the AUV growth is going to finally translate in H2 into a revenue reacceleration. That was number one.
Number 2 was the fiscal year 30 a long-term durable growth plan. we are recommitted to that to the point that we've increased the target from 60% to 63%. If you do the math, it's not all because Informatica, it's because we are more and more certain that we are going to hit the numbers.
And then the third thing, which is substantially important, and it goes to the monetization. And to the ILA question is we have found the formula to monetize AI. There are 3 ways Three ways, distinct ways, and the main ones that we are using to monetize AI.
Number one is our large installed base of 100 millions of seats, we are upgrading to our premium SKUs that contain already embedded AI and unlimited access to Agentic for employee use cases. Number one.
We've seen, as Robin referred to earlier, that SKU business has triple agent force, first edition and agent force store sales and service has tripled quarter-on-quarter. Last quarter, it doubled. So it's pretty monster -- the second way to monetize this is very peculiar because now our apps are agent force cells, agent for service, all of them are agentic.
So now the ROI that companies generate by implementing our apps has increased. So now we have access to new seats that before companies couldn't afford to roll out sales force or any of our apps. And the third way is for customer facing agent use cases, agents, we sell thrill the credits, flex credits. And companies, if you look at the bookings of agent force in Q4, 50% were credits, flex credits, fuel and 50% were higher SKUs.
If you look at the top 12 deals, which, by the way, record Robin and Marc, we've never done more than 10 deals above $10 million in the quarter. This was our best Q4 ever our best quarter ever. We did 12 deals, about $10 million. One of them about 50%, 3 of them are about 20%. When we look at those, and if you look at the 3 ways to monetize, 6 out of the top 10 deals basically were upgrades of the existing SKUs. Seven out of the top 10 deals, we added 6 and 5 of the top 10 deals included credits for agentic use cases, customer-facing use cases.
Three of them included everything. But the beautiful thing is in every study that we heard today that was very incredible these 3 customer stories. I have a bunch of stories that I wanted to tell you, but we're running out of time here. In every one of these stories, we are monetizing AI through these 3 different angles. And we are seeing it in the bookings. We are seeing it in the pipeline. I'm very confident about Q1. I mean, something happened in Q4 that was muster. I mean, Marc said a target to me and to my team, I need to see bookings starting with a number, and we deliver above the number that was incredible. I'm looking at the pipeline, double-digit growth in pipeline. I'm looking at my capacity. -- we've hired over time.
We started last year 12 months ago with 0% growth in ramped AEs. These areas that are ready to sell. It takes our as a year or so to sell to be prepared. We are starting this fiscal year with 15% to 17% more growth in ramped as -- that's Dynamite. We have double-digit growth in pipeline. I'm very confident about the net EUV growth significantly outpacing AUV growth. And ILS have been a big part of this. This is the #1 product that we sell now. We sold 120-plus ILS in Q4. I thought we're going to do between 50 and 100, we did 120. In the top 10 deals, we sold 8 ELAs in the top 10 deals. These are customers that are going all in and commit and commit long term to our -- to the future and there are outsized deals.
Your last question will come from Raimo Lenschow with Barclays.
I'll get a quick one. if your cross-sell or the token upsell is working so well, you said 60% of the bookings came from that one. it's kind of almost getting the message out to more customers quicker. You now have 29,000 customers. How do you think about that evolution from kind of getting new customers and getting these guys up and productive this year? How do you think about the the role there and what are the roadblocks?
Yes, Raimo. Good to see you again. Listen, we did 29,000 agent force transactions. We have approximately 22,000, 23,000 customers. But you said it very well. our role, the role of my team, the role of my executive, the role of all the -- as is to be in front of customers to explain these stories and the value that we can drive. I mean today, yesterday or today, I don't know when, there was a wall in Australia, we had 12,000 Yes. today, right? 12,000 customers.
It's actually tomorrow, but it's today.
It's Australian. I don't know, whatever 12,000 customers showed up -- it's happened. It's already happened, by the way, and I think we just need to -- the key message that we are conveying to our customers is we are, SaaS is more important than ever. In the world all this is -- I mean, we are so happy that this row intelligence exist, but to convert row intelligence into reliable, accurate scalable enterprise work, you need a solar infrastructure like the 1 that Marc described with our 4 layers system of context, the system of work, this is our big differentiator.
Nobody has 40% market share in sales and service. I'm sorry. In the customer domain, we are the systems of work. We have the system of agency, very sophisticated. Some companies are building it, whatever, but we have the best because we are proven in 4,000 production customers, 23,000 total customers. Nobody has that at the scale and the complexity because our agents are connected to the data connected able to trigger actions and then we have the system engagement, which is Slack.
I mean the demo of this entropic is incredible. It started in Slack. Then what did they do? They took it out to another UI, which is awful, by the way. But it's -- I mean, it wasn't really as nice as lag, but they did all the work, incredible work. Again, we are so lucky that this company exists. And then they copy paste it. they did that, right? They copy paste it and they put it back on Slack. Okay. Today, you can do that with Slack boat. You don't have to get out and in, and we have a great partnership with Anthroopic. But anyway, Raimo, we are very excited.
Patrick, I think you should come in here and talk about this.
Yes. I mean everybody right now, everybody through the past few years has been so enamored with the model, of course, it's this brand new thing, this intelligence layer that we never had but also the data. But what's really happening around us is the apps are changing. -- the UI is changing, as Miguel is alluding to. And that's really what we're seeing because these old apps of these point-and-click buttons, those were designed for human beings to interact with. But what happens when you have human beings and agents in the same place. right?
Suddenly, a lot of those interactions, those UI paradigms kind of get thrown away. You don't need all of this complex UI anymore. And that's what makes Slacks powerful, and I think that's what Anthropic knows. I think that's what we saw in their demos yesterday. -- right? You kind of like process the work. But ultimately, it's coming -- that work is getting done because some person or some agent is asking for it, and then you need to give it back to that person or that agent. And where do you do that? You do that in Slack. And that's what makes Slack bot so unbelievably powerful is you never have to leave.
And of course, it's powered by Claude. We love our partners of entropic but it knows all of the context of your business, not just the context of your systems of records as we think about it, but all of the conversations happening inside of Slack and has access to all of that and the knowledge that it gains from that truly unmatched. It might be our most important piece of data that we have.
And so when you put all that together into this brand-new user interface, that's really where we see this big transformation in SaaS happening. It's that the apps are going to -- they're going to change, and they're going to just turn into this environment where humans and agents are really working together.
And I think to add to that, if you think about customer success, right, we're really doubling down, as we said, on FTEs. And I think they're the folks that are on the ground with our selling teams, our solution selling teams to ultimately make this vision a reality. And I think that's the key component to converting it from ALS to ultimately consuming. That's what we want to continue to see happening as that consumption will continuing to fly.
Well, great. And we want to thank everyone for joining us today and look forward to seeing you soon.
Bye, everybody. Thanks so much.
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Salesforce — Q4 2026 Earnings Call
Salesforce — Q4 2026 Earnings Call
📊 Quartal auf einen Blick
- Umsatz (FY‑26): $41,5 Mrd. (+10% YoY; +9% konstant). Q4: $11,2 Mrd. (+12% YoY; +10% konstant).
- CRPO: $35,1 Mrd. (Current Remaining Performance Obligation) +16% YoY; Q1‑CRPO‑Guidance ~14% YoY.
- Total RPO: $72 Mrd. (Remaining Performance Obligation) +14% YoY.
- Agentic/Data ARR: $2,9 Mrd. (Annual Recurring Revenue; Agent force + Data 360 inkl. Informatica) +200% YoY.
- Kapitalrückfluss: >$14 Mrd. Free Cash Flow zurückgeführt (~99% FCF); Buyback‑Autorisierung erhöht auf $50 Mrd.; Dividende auf $0,44/Quartal.
🎯 Was das Management sagt
- Agentic‑Strategie: Fokus auf die «Agentic enterprise» – Kombination aus Apps, Daten, Slack und AI‑Agenten (Agent force) als zentraler Wachstumshebel; hohe Nachfrage und Großabschlüsse.
- Monetarisierung: Drei Hebel: Premium‑SKUs (Seat‑Upgrades), Credits/Flex‑Credits für kundenseitige Agenten und ELA (Enterprise License Agreements) / Consumption‑Modelle zur Skalierung.
- Integrationen & Kapital: Informatica als Datenbasis betont; Kapitalallokation priorisiert Buybacks und Dividende, M&A bleibt selektiv möglich.
🔭 Ausblick & Guidance
- FY‑27: Revenue guidance $45,8–46,2 Mrd. (≈+10–11% YoY); Subscription & Support ~11% YoY.
- Q1: Umsatz $11,03–11,08 Mrd. (≈+12–13% Nom.; +10–11% konstant). CRPO‑Wachstum Q1 ~14% YoY.
- Langfristziel: FY‑30 Zielrev. $63 Mrd. (≈11% CAGR FY‑26→FY‑30); Management bestätigt Rahmen und Reaccelerations‑Pfad H2 FY‑27.
- Margen & Kapital: Non‑GAAP oper. Marge 34,3% (+20 bp); GAAP OM 20,9% (+80 bp). Dividende erhöht; Buyback‑Autor. $50 Mrd.
❓ Fragen der Analysten
- Skalierbarkeit: Kernfrage war, ob Agent force‑Wachstum das gesamte Portfolio mitziehen kann. Management betont Cross‑sell, Seat‑Upgrades und AOV‑Momentum, bleibt aber bei langfristigen Konversionsraten zurückhaltend.
- AWU & Token‑Economics: AWU (Agentic Work Unit) neu als Nutzungsmetrik; Nachfrage nach Monetarisierung und Token‑Kosten. Management: AWU hilft zu messen, kurzfristig wirken Token‑Kosten neutral, langfristig Effizienz‑ und Produktoptimierungen erwartet.
- Kapitalallokation & Partner: Frage zu $50 Mrd. Buyback vs. M&A; Antwort: Buybacks wegen Bewertungsfenster, aber selektive Akquisitionen und enge Partnerschaften (z. B. Anthropic) bleiben Teil der Strategie.
⚡ Bottom Line
- Fazit: Starkes FY‑26 mit klarer Wachstumserzählung rund um Agent force und Data‑360; Guidance und FY‑30‑Ziel bestätigt. Buyback erhöht Kapitalrückfluss, während AWU‑Metrik und Token‑Economics kurz‑ bis mittelfristig weiter beobachtet werden müssen. Langfristiges Upside unter Annahme erfolgreicher Monetarisierung.
Salesforce — 44th Annual J.P. Morgan Healthcare Conference
1. Question Answer
Good afternoon, everyone. Welcome to the 2026 JPMorgan Healthcare Conference. As a reminder, following the presentation, there will be time for Q&A. Please make sure to wait for the microphone to come to you before asking your question. We're thrilled to have with us today Mark Sullivan, President of Salesforce. I'll hand it over to you to get your presentation started.
Thank you. Thanks, everybody, for being here. It's such a thrill to be at this conference again this year. It's also great to see the room sort of double in size for who's attending and what's going on at Salesforce. I was fascinated to check into my hotel. It has a very Dreamforce vibe in San Francisco this week. This conference just continues to get bigger and bigger and bigger, and it's been wonderful meeting with all of you this week, and we're only on day 2. So pace yourselves, 3 more days to go.
I'm excited to talk to you today about all the things that we're doing in health and life sciences at Salesforce. And it's been an extraordinary journey for the last couple of years, but in particular, even the last 12 months since I stood here in front of you last year. Last year, we were talking about agents and the impact of agents in technology in this industry. I think this year, we're talking about becoming true Agentic enterprises and taking advantage of that technology in ways that, frankly, we couldn't have even dreamed up last year or the year before.
And so we've made a lot of investments. We've made some huge commitments in this industry, and I'm going to walk you through that today and then give you an opportunity to ask some questions to understand where we are and what we're doing, but we're very proud of what we've done over the last year, we've been busy beasts, and I think you'll see that. Some forward-looking statements. I'll let you read this backwards before we get started. I may make some comments about our performance and our financials and our products and the future of those products. But obviously, those aren't commitments. So keep that in mind as we kind of move forward.
My name is Mark Sullivan. I work for the Mark with a C, I'm known as Mark with the K at Salesforce. There's a couple of Marks in Salesforce, but I'm responsible for our regulated industries, which is health and life sciences, along with financial services, which is a meaningful part of our company. And as we've gotten deeper and deeper into industries, which I'll talk about that briefly here today, the importance of industry depth and commitment into the industries that we serve, the 2 biggest industries that we serve are health, life sciences and financial services, so HLS and financial services. So this is important to us and the investments.
I'm going to start with a big thank you, which we always do. Thank you if you're a Salesforce customer. We serve so many in this industry. Thank you for being here today. Thank you to all the trailblazers and agent blazers and the people in our support community at Salesforce, which is vast. We've come really far over the last 26 years. And you'll feel like I'm reintroducing you to Salesforce today. You may have some perceptions of what Salesforce is. Everybody has grown up understanding we're #1 in CRM and all those good things, and that's great, and we still are. But we're really transforming as a company, and we're getting deeper and more focused into the industries that we serve. And at the top of that list is life sciences. So you'll hear about that today.
We do talk about doing well and doing good. We've guided for FY '30 up to $60 billion, and that's obviously impressive. The growth of that means a lot to us, and we wouldn't get there without our customers and our network and our partners and all the people that support us and all the companies that support us -- it's been an incredible journey. Our FY '26 guidance at $41.5 billion is also something we're very, very proud of. This company continues to grow at a very aggressive pace. It's just very different how we're growing today, what we're selling and how we're serving our customers.
And while that's great, the financial numbers are always important, and there's something we always want to put an emphasis on, I think we're even more proud of some of the awards we get about innovation, about philanthropy, about being an ethical company. It matters to us. And we started 26 years ago trying to bring easy technology to the enterprise in a trusted way. And that sounded like a crazy thing to do. Let's bring your customer data into the cloud. That sounded a little drunk and disorderly 26 years ago. Now it's all there, right? And it's actually more safe than it's ever been.
And as we get deeper into the industries that we're serving and as we enter into this agentic revolution, that safety and that trust is maybe more important than it's ever been. So we take that pretty seriously. And when we try to walk into your organizations and talk about the implications on AI and how you're going to use that, we want to do that in a way that's trusted, safe, auditable and the like so that you can get the most value from it in a way that you feel comfortable with at the end of the day.
Our industry-specific innovation is our DNA. We've -- we started the company 26 years ago, but for the last 20 years, we've really dove head first into industries. And it's shaped who we are as a company. It shapes who we hire. We now hire people that have lifelong legacies in the industries that we serve. That's different from generic technology wizards. We've always been able to hire those people, and that's great. But it's critical for us and maybe more critical now than ever before as we look at what happens in an agentic world to commit to these industries, to get deep into these industries, to understand the workflow of these industries and the criticality of that so that we can reshape it for this new AI revolution.
And so we're very committed. We have 13 industry clouds, but that's not really the story. It's really about transforming the industries that we serve and being committed and deploying our capital into specific industries for the impact that we would like to have. But -- we couldn't be more all in. I've grown up in industry, not as a pure technician, and that's allowed me to understand the language of the industries that we serve and to create value in the manner with which you would like to see it, not just a better technology solution.
If you look at what we're doing in health care and life sciences specifically, we are all in. Our boats have been burned. We couldn't be more excited about what's happening. This is very substantial for us. This is a $4.7 billion ARR business at Salesforce, which we think is simply extraordinary, and it continues to outgrow our industry businesses outgrow the rest of Salesforce. and we'll continue to do so in my opinion. And as we get into this Agentic revolution, you'll see that growth, I believe, accelerating into the industries that we serve.
And so we're very blessed to be working with 6 of the top 10 pharmaceutical companies in this space, which we think is very important. We also believe that the top 10 themselves is sort of a disproportionate amount of the industry, as you all probably know. So it's very important to win the top of that stack and to shape our future and our road map for all of our products working with those companies intimately to make sure we understand where they're going.
We're not interested necessarily in competing with other apps like what app does a competitor have and what app do we have? We would like to transform this industry. We think technology is in a place right now where this is revolutionary. And I use that word very intentionally so. It will change how we all work in a very meaningful way. The analogy I've used repeatedly is if you showed up at work tomorrow and you didn't know how to use a laptop and you had no idea how to use a cell phone, you'd be pretty compromised. I don't think you'd do so well, right? If you show up at work pretty soon and you don't understand how to harness AI in a safe way, it's going to be as if you showed up without your cell phone. You better know what you're doing and you better know how to do it in a really safe way, and we couldn't be more committed to that transformational moment in this industry because we think it's purposeful. We think it's impactful to the industry. And we think it's just a monumental opportunity unlike any other opportunity that we, frankly, have ever seen.
So we expect to continue to grow. We expect to be shaped by these top customers, and we expect to continue to win. I know it's a competitive thing, and you hear about our competition all the time. We're not focused on that really. We're focused on what we can do within the industry and how we can transform this industry. If you look at where we are, we've been very focused on commercial and the growth that we've had in life sciences, but we really want to emphasize the entirety of the supply chain. We want to understand how drugs are found, how they're manufactured, how they're distributed. We want to make sure that every aspect of this is changed. We think we can go faster. We think we can be more efficient. We can get higher levels of adoption. We can get through trials more successfully. We can serve members and customers more effectively. There's so much that can be done that frankly could not have been done in prior eras where we didn't have this opportunity to use agentic AI.
So understanding how to harness this and do that in a safe way on a trusted, integrated, fully integrated platform means everything to us. We're going to increment along this. We don't have every single piece of this done, but we're going to be shaped by the top customers in this industry so that we do this in a way that's very compelling and we get through all aspects of this entire supply chain to have a massive impact that we think will translate into not only a benefit for the companies, but a societal benefit. It's very purposeful for us and purposeful for our employees and purposeful for everyone that works at Salesforce because we think there's an incredible opportunity to change health care, period, not just have better tech. but to change health care. And we think that's an incredible responsibility and opportunity.
If you look at where we are, there's new ways of working, reducing admin time, unifying teams, simplifying experiences, accelerating your account-based orchestration and market impact. We're just seeing everything be changed. Everything is changing. And so it's up to us and the imagination that we deploy to figure out how we want to do this, right? There's -- the technology is something always that we've gone to. You log on to your app, figure out what's deterministic in that app. Now there's nondeterministic reasonable agents that can reason and take action for you. We think that has to reset how you think about this industry. We think that has to reset how you think about technology. And bluntly, in this industry, you might not be the best technicians in the world. There's a lot of chemists, there's a lot of doctors. You're in the business of saving lives, which is critical. We want you to focus on that. We want to make sure that we're thoughtful about how you handle the technology and how you handle this unique once-in-a-lifetime innovation wave that you have to take advantage of or you're going to fall behind.
We promised we sort of delivered. There's a lot of things I talked to you about last year that were hopes and dreams about what we're going to develop and how we're going to develop them and the capabilities that we're going to bring to bear within this industry. There is a list. I know there's a lot of words on this page, but these things are all GA today. Our product catalog, our data integration, medical, search, admin, developer, all these things are available from Salesforce out of the box using our deeply integrated platform and the agentic capabilities that we bring to bear. So this slide gets thicker and bigger, and there's a lot behind all of this, but this is all already right now. And our customers are using this right now. And of course, transitioning from something to something new might be perceived as difficult or more expensive. We disagree. We haven't had any customers leave us. They're all coming in, and we think these projects are going very, very well, and they're shaping us as a company and shaping how we execute in the marketplace. So there's a lot here and there's simply more coming.
How does this work? Why choose Salesforce when there's other alternatives? And you'll see a slide later, but I want you to think of a couple of layers in a deeply unified platform that are very important to us. Number one is the data layer. You have to be thoughtful about how you manage your data and making sure that you have the right data available to fuel those agents in the marketplace. So we bring to you Informatica, we bring our Data 360, we bring MuleSoft. All of that helps you optimize your data layer. On top of that, you have our application layer that's been available for 26 years. In there, you have a lot of the workflow and deterministic code that's leverageable to fuel your agentic future. And what you find in a nondeterministic world is anyone can build an agent on top of a data store, but there needs to be some rules. Just an agent on top of a data store is probably as good as the most irresponsible intern. You might have some challenges with their accuracy, how they make decisions, what they do, how they learn, building an agent in a trusted, deeply unified platform like this can avoid that and put you in a much better situation.
On top of that, you, of course, have an agentic layer at Salesforce, where you can build agents, you can design them, you can test them, you can work with them. You can also build hero agents that orchestrate other agents, whether they're Salesforce agents or not. These, in essence, are your digital employees. You need to know what they're doing, how they're doing it and orchestrate even agents that come from other brands. We will all live in a multi-branded agent economy, and we need to understand how to orchestrate that for safety and trust to make sure we have highly accurate, dependable outcomes from those agents. They should be your best employee, not your most irresponsible intern.
And then lastly, on top of that, we have an experience layer. We'll show up where you work. Even if that's in ChatGPT, whether that's in mobile, wherever you are, whatever application you're working in, your agent will be there. Your agent will be guiding you to make better decisions and we'll take actions rather than just generate outcomes for you. So we think this platform is very important. We're not suggesting it's the only platform. You've got to do everything agentic on Salesforce. I don't think that's a practical answer, but we do think it can be the center of your agentic future and it can orchestrate everything you do from an Agentic perspective. So we think that's very important. And people are choosing us for that, not because we have every feature that a competitor might have, but because we have those features and we're taking you to an agentic future. That's the difference. And understanding that this is a moment in time that is revolutionary from an agentic perspective. If you don't think that way and you just want to place an application with an application, Salesforce probably isn't for you. That's not what we're looking to do. We'd like to transform the industry using the technologies that are available, and that's what we've been doing since we started the company for 26 years.
If you look at it, it's not easy, but it's essential. Sometimes you might say that's a harder choice. maybe it was a harder choice when we all went online with our stores and maybe it was a harder choice when Amazon stopped selling only books, those are harder choices. I see it as that choice. I see it as that moment, like you've got to decide, do you want to take advantage of this new technology or not? There's been a lot of investment in AI that hasn't been fruitful that has been experimental, but I see that shifting and people understanding how to harness this now knows what it is. When we sat here a year ago, I'm not sure everybody understood this very well. Just the basic computer science of it, didn't understand it very well. There's been a lot of money spent. There's been a lot of experimentation. We've seen the good, the bad and the ugly associated with that, and we think we have an answer that's very compelling, safe and trusted to drive some meaningful change in this industry.
If you look at this, we have some customers that are showing up and doing this with us and helping us design -- so Fresenius and reimagining their health care experiences, how do reps show up to health care providers, changing how they show up, what they can do, how they can sell, how they can engage, how they can serve. Imagine showing up and having an agent army with you. They can keep you deeply informed about your customer and their needs and helping execute against what you're hearing. So we're designing that with them. We're very proud of it. They've got 4 disparate business units that we're going to bring together. They'll all operate on one platform now. So that takes a lot of confusion out of their business, makes it very clean and clear on how they operate and lets them show up very differently for their customers. And so we're really excited about that.
Look at AstraZeneca. They're using us too, to transform their whole customer engagement on a global basis. They're pretty big. They have a lot of impact in this industry. And so leveraging them on how they drive service, how they transform that customer engagement is everything to us. These customers are design partners for us. They're shaping our future. You could say this is custom. We're doing it all custom for them. That's absolute nonsense. We're doing this on our platform with all the out-of-the-box agents that I showed you, and we're building more agents for them with them to change the topography of this entire ecosystem. So we're very excited about that.
And lastly, CVS Health, massive opportunity on how they serve their customers. All that they've done with Aetna and all their growth and their commitment into this industry is fantastic. It's one of our largest customers now at Salesforce and taking them into the future on how they change, how they serve their customers, what they do and manage some disconnected systems in a way that is very compelling. So this is just some examples. There are many more.
If you look at this, our ambitions, again, are not just deal by deal. It's really to win on a much grander scale. We think that this industry needs it. There are labor shortages in this industry. There's brittle technology in this industry. It is time to kind of clean out the garage and fix the technology structure of this industry bluntly. It needs it more than ever. And we think this is a solution to some of those meaningful problems that this industry has faced for years that you couldn't overcome or couldn't find the capital to invest in. And so this creates that moment in time. Is that easier than just staying on the application that you have? Probably not. But do you want to differentiate? Do you want to lead from the front? Do you want to transform the industry, then that's who we want to work with, right? If you're just looking for a different application, there's probably somebody across the hall that can help you. That's not what we're trying to do, and we don't think about it that way.
Lastly, and I talked about this a little bit, sort of a top-down on the model that I talked about earlier, but we really do think data matters at the top, just a unified AI-ready data foundation. That sounds so easy. We all know it's not. Everybody has different data architecture investments that they've made historically. You all have different gravitational data stores, leveraging that data is regulated and you have to manage that in a compliant way. We understand that. We have an incredible zero copy ecosystem where we can tap into most of your data architecture. If you spent a lot of money on data architecture and you're trying to get value from that and unlock the value, we think we can help you do that in a way that we've never been able to do in the past. And so those investments should be leverageable and helpful for you, not something that you're depreciating or they're impacting your bottom line in a negative way. So we think we're in a great position to help you.
The unified application layer, we still think we are #1 in CRM. -- period and not because we say so, because it's straight up true. And we think the applications that we have are continuing to be leverageable. -- a lot of languages SaaS dead and the Agentic world is going to take over. There's still a lot to be said for the deterministic code, the workflow, what sits in those applications that has been built for 26 years and how that data can fuel your Agentic future. We think that's important. We think that's meaningful. We think that creates greater accuracy, greater outcomes for the agents that you're using.
And the unified experience layer, whether it's marketing or service or sales, whatever you're trying to do, understanding how to engage and where to engage with your customers, whether it's on a laptop, whether it's on a mobile device, whether it's on a computer, whether it's face-to-face, be in a better place. And so we just think that there are a few companies that can connect all of this in a cohesive, trusted way. We think we have a unique advantage in that regard. There are lots of companies that can build agents if you give them a data store and something to build an agent on, not in a way that's auditable, trustworthy, compliant, understands the regulatory environment and creates outcomes that are measurable and manageable for your industry. So we think that's unique, and we think that's very compelling, and that's why we're investing a lot of our capital in this.
We have over 200 plus, this grows every single day, agents and actions within each industry. And so as we work with our customers and develop agents, there's use case by use case where people are discovering new ways to deploy agents and leverage them within their businesses. What we've learned is there's a journey to that -- there's a sequence to that. There are some use cases that have higher value because they might be easier with a higher ROI immediately. There's other use cases that might be more complicated with the data architecture that you're leveraging might take longer. Maybe they have a big impact, but they might be more complicated. So understanding the sequence of those use cases and starting out of the box, if you start with -- we have use cases, we have agents that do that and you're not starting from scratch and you're working with us as a partner with tested compelling agents that have been leveraged by others, you're kind of starting on second base to a certain degree in our opinion. So that increases your speed to value and puts you in a much, much better situation. So it leverages your data investments. It leverages your SaaS investments, and it puts you in an accelerated path to value that we think is critically important because we are in a hurry in this industry.
As I mentioned before, too, there's what we refer to sometimes as hero agents. agents that might be focused on post clinical or regulatory or medical affairs or in the commercial space, they can do a lot of things, whether it's contract development, marketing campaigns and the like. These hero agents have to orchestrate the Agentic workforce. They have to understand how to interact with other agents, whether it's MCP or AA, whatever the technology is, we have that capability, and we can leverage that so that we make sure that we orchestrate your entire Agentic ecosystem and the Agentic architecture that you're working with. As agents continue to be constructed and deployed and used in this industry, you'll have more and more and more, you'll have many brands. You better understand how to register them, orchestrate them, manage them, understand the work that they're doing, the jobs to be done, understand how they're interacting with your human capital workforce so that it's safe, so it's protected. You don't want the most irresponsible intern running up and down your hallways, unregistered, making decisions and taking actions. You'd like to have that under control. You'd like to know where the prompt came from. You'd like to know what the outcome was, who generated the prompt, what was meaningful about that. And you probably would like to show that to your regulatory oversight or to any compliance policy that you have. We put you in a position where you can do that. We think these hero agents are very important because as the agent sprawl continues, you're going to have to orchestrate your agent army, if you will, for the betterment of your organizations.
So we talk about that. We call that agent fabric. It's part of what we do in that data layer that I discussed. And so that will show you how -- where are your agents today? What are they working on? What are the jobs to be done? How are they executing? How are they interacting with your human workforce as well. So you should be able to see that. You should be able to report on that. You should know what everyone is doing at any moment in time, make sure that they're all compliant. And if they have issues with following policy or any compliance issues, it could come back to you. Let's redirect that back to humans. So there's humans in the loop in everything that we do. We're not trying to replace every member of the workforce here. We're trying to make everybody monumentally better. We're trying to free up your time to focus on strategic issues that matter, which, by the way, is what you guys are good at, saving lives, developing solutions to help people. That's what we want to put you in a position to do, not managing your technology platform, right? We'd like to do that for you so you can focus on the things that you do best.
So we've done a few things from an acquisitive standpoint where we've bought some companies, and it's sometimes you wonder what the heck are they buying and why are they buying that? And how does it fit in? And it's not as clear. We're not doing this just to create new revenue sources for us by brand. But as you think about our Agentic future, there's things that we've acquired that I'm sure many of you have already read about that I've listed on this page, and they're very important to us because it helps us orchestrate your Agentic ecosystem and make sure that you can do what you need to do.
So if you look at Informatica, just an incredible company that we recently acquired, the MDM capabilities, understanding where the data is, the privacy and quality of that. It's not yesterday's Informatica. We all know that as an ETL organization. There's so much more they do for us that's helpful to understand where your data is. Look at Doti, what information exists, your search capabilities. So think about searching through your agents, understanding structured and unstructured data, finding that to be leverageable to arm your agents to be able to make better actions and decisions. Look at Spindle and A Primor, am I making the right decisions? Are we scenario modeling these agents? Do we test them? We give them case studies to work on just like you might a new employee? How do we model this through, so you're confident that you're getting what you need at the level of accuracy that you need it. Then you look at Regrello, how do we manage workflow generation and process automation. If I think about that entire supply chain in life sciences, Ragrela can look across all of that and say, look, what are the workflows, what are the issues? Where can we take advantage of opportunities. So this all fits together from our perspective, you see it one at a time reported in the news. But for us, these are the building blocks to our deeply unified platform that help you make better decisions as you work with your agentic architecture. So we think that's super critical.
Lastly, and I mentioned this, it's not just about the technology and the brands that we're working with. It's really about elevating all of you. What do you want to do? Do you want to manage your tech platform all day? Or do you want to help people, right? Do you want to help people get better? Do you want to focus on the strategic issues within this industry? We think we can provide you with a dozen professional chiefs of staff, if you will, to make your life a lot easier, to make you execute a lot better using our agentic architecture in a trusted and impactful way. This is your new cell phone. Like I said before, you're going to need it. you need to understand it. You need to be moving towards an agentic future. Your company needs to be an agentic enterprise. If not, it's going to be comparable to when company is on the Internet and you're not. It's that serious in our opinion. It's that impactful to some of the tech cycles that we've seen before. So we think this means everything if you have a plan, great. If you want to do that in a trusted way, we think we're in a great position to help you.
I mentioned also that just the industry sort of needs it. Look at this and just look at the structural barriers to agility within the industry. These are the things that kind of hold you guys back in my opinion, just your budget, your team structures, the skill shortages. There's a lot of chemists and doctors in this industry that don't know much about technology. That's problematic. There's a lack of tech strategy. Projects remain in pilot, they get stuck. There's a lot of starts and stops in this industry that are inefficient and slow you down. We've got to be better than that. We would like to show up as your partner and be vastly better than that. We try to solve these specific problems so that you can react, whether it's tariffs or other macro issues, regulatory changes, whatever you need to address, acquisitions, new trials, you've got to go faster. We all need to go faster and you have an opportunity to do that to get through some of these land mines and address your challenges around competition, margin pressure, all the revenue threats that we're all facing. This is a challenging industry. It's very competitive. It's going to get more competitive because those that understand how to leverage this technology will take advantage of it.
So there's more coming. You'll see more from us and more announcements. You'll see regulated content management coming quickly as we get into H2 of next year, and there's a lot of things. We've got quite a road map on what we're developing and how we're developing it for the industry. It's a long list. We will continue on that journey. That will never stop. for 26 years, all the products that we've offered had a constant refresh road map. We've done 3 releases a year for everything we brought to the market. This will be similar, if not faster, because of the commitments that we've made to the industry. And we're working with our customers. I mentioned 6 of the top 10 that are shaping the value that they believe that they should be driving in this industry. So that's influencing us every day on what we do and how we do it. And you'll see more around those commitments as we grow our investment in health care and life sciences, not just in commercial, but across the entirety of that value chain. So we're working through it. We need your input, your company's input. We need your guidance as to what matters and what doesn't. This is a highly prioritized approach. It can't be done all at once, but it can be done, and we want to go faster, and we are going faster.
So we're -- you can read the slide, we're radically simplifying treatment, accelerating clinical innovation and orchestrating healthier experiences, one unified Agentic platform. That's what's different. This isn't just another app alternative for you. This is an Agentic platform that comes with all the capabilities of an application as well that will transform your company, and we believe transform the industry. So we're very excited about that. We're going to see around the corner. It's great being here at JPMorgan Chase. There's more coming. I'll be in Davos. I don't know why they do this every year. We're going to put on boots and go sit in a snowbank, talk to each other. Someday, we'll do that in the Caribbean. But we'll be in Davos next week. You'll see Scope in Orlando in February, HIS in Vegas in March and then Becker in Chicago and many more. You'll see our world tours and other things. We will continue to drop our innovation and alert you to that. So pay attention. hop on the website, take a look at what's happening, look at what's happening in these events. We'll have lots of announcements as we go through all of these. You'll hear a lot more from us to understand where we're going. My goal is for all of you to understand where we're going. and how fast we're moving and to leverage your input to help us go faster to have a bigger impact. But we're really excited. Thank you all sincerely for being here. I'll open it up for questions. I've got a couple of colleagues, Kirst and Joe, that are happy to come up. These 2 rock stars sort of run our life sciences practice at Salesforce, so we can answer any detailed questions that you might have. But thank you all for your time. It's nice to see this room kind of packed. Last year, I think we had half the room, and I don't think it was full, but nice to see everybody here. So any questions, I'll open it up.
Thank you, Mark. And as a reminder, please wait for the microphone to come to you. Just raise your hand if you'd like to ask a question.
That's incredible. We have a question over here.
We got one right over here. Right in the middle, second row.
Mark. You talked about the criticism essentially that your work for large pharma is highly customized. Could you explain where that criticism comes from and why it's nonsense?
I only hear it from a competitor. I certainly don't hear it within Salesforce. And we don't -- we're not in the customization business. We're not building this on the fly. We show up with the platform that I just showed you. We show up with the application layer that I just showed you. All the data products that I offered are out of the box and ready to go. And the out-of-the-box agentic capabilities are improving every single day. So there's always work to be done, like the world has underestimated what it takes to tune an agent. And depending on the data quality or the architecture of the customer that we're working in and the type of use case and agent that they're working on, there might be some complexity that we've got to iterate our way through. That's true no matter who you're working with. There's no shortcut to that is my message to everybody. And that can be perceived as you're overcustomized. I disagree. I think that's just normal agentic tuning based on the architecture that exists there. And sometimes that might slow us down. But frankly, we believe we're starting on second base. We think with all these out-of-the-box capabilities, we're way ahead. And if we have to tune an agent for a little while, if that's perceived as customized or complex, then I think that's a misrepresentation of what we're doing with our customers and how we're operating there.
I think one other question just to add there is, I think in the past, a lot of companies in health care and life sciences used us and they had to build a lot on their own. They wanted to create their own out-of-the-box workflows or those types of things, and that was where the Agentic platform becomes really interesting because you can build competitive advantage if you want to there, right? I think we have one of the most brilliant tech minds in life sciences, Joe, who has also helped us radically transform what the definition of CRM is in the future, right? And so the way that we've built our mobile application, the way that we have deeply embedded Agentic capabilities at every layer that Mark went through, that is where you have the opportunity to take that out of the box, which is what we recommend. But you also have a lot of opportunity to configure -- let's not use the word customization anymore, to configure that so that you can meet your needs and to be more flexible across the industry and all the business processes that you're creating.
Can you talk a little bit about your work with health systems and the challenges you faced in end-to-end patient journeys and Agentic AI, what you learned, how you brought it back into the product? And how does that -- you mentioned you have a very large relationship with Aetna that's working very well. Can you kind of contrast...
Yes, absolutely. So I think in -- when it comes to health systems, obviously, there's a ton of challenges that's facing them right now. My husband is a medical oncologist at Sloan Kettering. So I know firsthand what he's experiencing on a daily basis, especially as they just went through their EMR transformation, right? So when it comes to health plans, I think number one is we're looking at helping how to close revenue gaps for them or revenue leakage in the form of patient experience, right? There's a lot of breakage right now of patients not coming to appointments, not being able to reschedule appointments and every single one of those is a revenue opportunity for the hospital. So we're looking at that first and foremost. Obviously, we have a lot of challenges as many other technology vendors in the industry do with getting to certain types of data buried in different types of EMR. But we are working really, really hard, particularly with hospitals like Ascension, where they're using athena, which we have a deep partnership around to really radically think about what that opportunity is and how do we think differently about that full end-to-end process. Also with partners like Viz.ai, they have a ton of those partnerships where they're doing clinical pathways, whether it's at the departmental level, whether it's at the therapeutic level, whether it's at the disease state level. And we're working with them just like we always have at Salesforce with our ecosystem of partners in order to radically transform care pathways and to have backwards compatibility between their end systems where the clinicians are working, health cloud or life sciences cloud, right? As it comes to our partnership with Aetna and CVS and what it looks like across all of our payers, quite frankly, a lot of the work that we're doing there really starts with that data foundation. Let's be honest. There's a lot of fragmented data that exists across payers, across our entire ecosystem. And so as we start to think about that, as we start to see the transformational capabilities that data has in terms of knowing kind of where a member is, who a member is, whether they're calling through the call center, whether they're working with a care coordinator, for example, we're really working at that level so that now we have an entirely different ecosystem conversation around the patient that didn't exist in the past.
Yes. I want to double-click on something she mentioned as well. I think something that some folks tend to oversee or overlook is the fact that we're already the market leader on the health side, right? So we are the market leader in patient support programs. I think we run something like 85% or 90% of the patient support programs in the world on our Agentforce Health platform. And so what we're doing with life sciences is we're sort of locking in the other side of the equation, right? We can't solve the problems that we just talked about without the provider side, without the engagement side on the life sciences side of the equation. And so what we see is a significant number of opportunities here for us to take our customers that are operating on the health side of our business and actually integrate them with customers that are operating on the life sciences side of our business. And we believe we're the only technology platform in the world that can do this.
We think there's a societal impact, too. I mean finding care providers is more difficult than ever, and we think this can solve that problem. And then we think any experience that you have with any procedure you might have, the prep, the post, the follow-up, we all depend on our spouses to do those things. And that's not necessarily the right way to do it. Why -- think of the old medicine where your doctor might call you before, make sure you did all the things that you need to do before your procedure and might follow up after to make sure you took the right medicine and didn't find your way back to the emergency room. We think agents can do that. And we think we can do that better than anything that's ever been rendered before. And we think that keeps people out of the emergency room. We think that changes the health care economy in a meaningful way.
Great. I think we have time for one more question right here.
Just a question about how you're designing for kind of the new commercial model of pharma, particularly there's a very different data ecosystem outside of the U.S. where you're not being able to do the same targeting and the privacy rules. If you're building fresh, how are you building fresh in places like Europe and Japan for this? And second, with the rise of off-label prescriptions being the majority in things like oncology, how are you incorporating the other teams, especially as sales teams are very much limiting their ability to actually operate in those markets?
Yes. I'll throw it to the team. But I mean, we have a massive commercial footprint globally. We've done thousands of transactions in this space with Life Sciences Cloud in many countries accordingly. And so it's not just -- we talk about the 6 of the top 10, which is great because I think that's sort of a great poster material and helps with our competitors. But there's thousands of transactions and thousands of customers that are smaller than those 6 out of the top 10 that have unique therapies, unique drugs, unique situations that are in unique regulatory environments, and we're addressing all of those globally. One of the biggest challenges we've had as a company is this is moving so quickly that rolling this out to our distribution army. We have a massive distribution army at Salesforce. And so one of the things that we've done here is we run our Life Sciences business as a global entity. So we've got 15 different operating units in Salesforce and the one that runs globally is life sciences. So we can account for all the unique aspects and regulatory situations that we see around the world and the nuance of all those smaller players that you're referring to.
I'll just address the data side of your question. So Data 360, formerly known as Data Cloud is actually part of the secret sauce of how we're winning in the market globally. This is a mature product. It's been GA for several years now. And we're seeing -- to address your question directly around sort of the different sets of data, the different types of data that we see in different markets from U.K. to Germany to the U.S., certain access to certain types of data. We are building sort of an agnostic canonical layer within Life Sciences Cloud that allows customers depending on the market that they're in, to bring in the data sets that are the best for their therapeutic area, for their market. And for us, we're actually setting up a data partnership program to be able to facilitate that federation of that data into Data 360. So they don't have to actually physically move that data, but our application is sort of agnostic to that. And we can start to allow our customers to configure access to certain types of data depending on their regulatory domain.
Wonderful. That's all the time we have today. Thank you so much.
Thank you all for being here. Really appreciate it.
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Salesforce — 44th Annual J.P. Morgan Healthcare Conference
Salesforce — 44th Annual J.P. Morgan Healthcare Conference
📣 Kernbotschaft
- Kern: Salesforce positioniert sich als zentrale "Agentic" Plattform für Health & Life Sciences und betont Tiefe in Branche, Sicherheit und Orchestrierung von KI-Agenten statt bloßer Punktlösungen.
- Skalierung: Health & Life Sciences seien ein $4,7 Mrd. ARR-Geschäft und wachsen schneller als der Rest des Unternehmens.
🎯 Strategische Highlights
- Plattform-Stack: Fokus auf vier Schichten: AI‑ready Data (Informatica, Data 360, MuleSoft), Anwendungsschicht (CRM/Workflow), Agenten‑Layer (Build/Test/Orchestrate) und Experience‑Layer (Einbettung dort, wo Nutzer arbeiten).
- Agent‑Orchestrierung: Konzept von "Hero Agents" und "Agent Fabric" zur Registrierung, Überwachung und Auditierbarkeit multi‑branded Agenten; >200 Agenten/Aktionen bereits verfügbar.
- Go‑to‑Market: Enge Design‑Partnerschaften mit großen Kunden (z. B. Fresenius, AstraZeneca, CVS/Aetna) statt Fokus auf reine App‑Vergleiche; betont Out‑of‑the‑box‑Startpunkte mit anschließender Konfiguration.
🔭 Neue Informationen
- Produkte: Management sagt, viele Agentic‑Funktionen und Produktkatalog seien "GA" (generally available) und im Kundenbetrieb.
- Roadmap: angekündigtes "regulated content management" für H2 2027 (als konkrete Zeitangabe aus der Präsentation).
- Akquisitionen: Informatica wird als Schlüssel für Master‑Data/Privacy genannt; weitere Zukäufe (Data/Search/Test/Workflow‑Tools) als Bausteine für die Plattformintegration.
❓ Fragen der Analysten
- Customization‑Vorwurf: Management wies Kritik zurück; spricht von Out‑of‑the‑box‑Capabilities, räumt aber ein, dass Agent‑Tuning je nach Kunden‑Datenarchitektur nötig ist.
- Health‑Systems: Diskussion über EMR‑Integration, Partner (z. B. athena, Viz.ai) und Gebrauch zur Verringerung von Revenue‑Leakage/Patient‑Breakage.
- Globaler Rollout: Frage zu Politik/Privacy in Europa/Japan; Antwort: Data 360 als kanonische, marktagnostische Schicht und globaler Life‑Sciences‑Operating‑Unit zur Anpassung an lokale Regularien.
⚡ Bottom Line
- Relevanz: Klarer strategischer Schwenk: Salesforce investiert massiv, um im HLS‑Sektor als orchestrierende Agentic‑Plattform Marktanteile zu gewinnen. Technische Integration, regulatorische Compliance und Kunden‑Rollout bleiben zentrale Execution‑Risiken; erfolgreiche Adoption bei Top‑Kunden wäre jedoch ein starker Moat‑Treiber.
Salesforce — Barclays 23rd Annual Global Technology Conference
1. Question Answer
Thank you for joining us for our next session. Really happy to have Miguel Milano on here from Salesforce. The -- initially before we talk about the World Cup soccer like a German, [indiscernible], but maybe we kind of don't go there. We do it afterwards.
It hurts. Still hurt?
It still hurt from the euro, but anyway. But let's start more bigger picture to get everyone grounded, you reported like very good results last week from like since you're running sales, like, what's it out from your perspective?
Yes. So thank you, by the way, thank you for the opportunity to be here. Hello, everyone. This is exciting. So we printed really a very strong quarter all around. Q3 was the best Q3 ever in the history of the company. That's good -- good start. It was also the -- in terms of bookings, it was the fastest-growing booking quarter in 3.5 years. I think the Q1 fiscal year '23 was a bit better. Bookings grew even more than the CRPO numbers that we printed.
The other thing that was pretty cool was the -- I mean this is a metric that now the whole company is focused on is net new AOV like net new ARR. And this is the difference between the bookings minus the attrition. That piece grew significantly, significantly much more than the growth of the ARR. And this is key. And we -- I think we started talking for the first time at the Investors Day at Dreamforce. This is key because when net new AUV grows more than AOV, the AUV accelerate. And I know that everybody here on streaming, what they're thinking is, okay, great quarter, Miguel, amazing, but when is one of the core revenue is going to reaccelerate? Well, this is -- we explained it at Analyst Day, it's going to take 12 to 18 months, now probably 11 to 17, but now we are even more confident after the results, but also the momentum that we're seeing with Agentforce, a bunch of starts. We'll talk about the Agentforce later, I'm sure. And then the demand, this is because a quarter is a quarter. In Europe it's a [Foreign Language] [indiscernible]. Good game. We've had a sequence of pretty good quarters, better and better all the time. But for me, it's more all about the next wave of growth. The next 5 years, we gave some very cool guidance, I believe, in the Analyst Day that without Informatica, we're going to hit $60 billion in fiscal year '30, Rule of 50. And we are becoming more and more confident that, that is going to happen because the demand is like we've never seen before. Our [indiscernible] gens are like we've never seen before, and dem gen that we did in Q3 was spectacular.
And I mean, obviously, Agentforce is like the big topic that everyone -- that is important to you guys. I was at Dreamforce, and it was amazing to see the momentum there. But what are you seeing in terms of Agentforce in the field? What's the feedback?
Well, so Agentforce, it's pretty crazy. I mean, I've been in sales for many years. Actually, I was an engineer before it was a consultant and then I've been in sales for 20-plus years. I joined Salesforce in 2011. I never seen anything like that. We launched a product a bit more than a year ago. We just published $550 million of ARR on the product. That's 4.5x growth year-on-year. We did 1,900 transactions on Agentforce. We have already 18,000 customers that have bought Agentforce or that have used an Agentforce. Half of them are paying, so 9,500 are paying.
Just to put things in context, everybody is talking about agents. Everybody is talking about agentic, there is no other company in the planet that has the amount of customers trying our agents like Agentforce, like Salesforce. This is pretty cool. But there was a very important statistic that I want to highlight because in the Q1 earnings call, I was super excited because I found out that 3 Agentforce customers came back and wanted to refill the tank -- the consumption flywheel. And I was very excited, and I talked in the earnings call about these 3 customers, and my God, this is working. Well, in Q3, 50% of the bookings, more than 53% of the bookings came from customers refilling the tank. And we had 362 customers. refilling the tank. The stacks are amazing, but I think what is more fun, and this is going to be -- when you sell stuff, you want to sell something that is a lot of fun. And there are a number of household names that everybody in the world is going to start getting familiar with, for instance, [indiscernible]. Anybody knows with [indiscernible] is? You will. Gema is the personal shopper for Pandora, okay?
They just launched that personal shopper. It's the same experience that you have at a store, but online, but guess what, they picked a country. Australia is a big country of them. They just put 10% of the traffic at the beginning. Now they're putting 50% of the traffic. Now Gema does 1 million customer actions every month. But meet [indiscernible] or me what, I like this, mid-Olive, [indiscernible] Williams Sonoma, what rebound. William Sonoma has several agents already working with customers at scale. The one that they call Sous Chef. It' [indiscernible]. It helps you really work through the dietary and your culinary experience and getting you an expert and then branches you out to buy all the staff, et cetera. That's already handling nearly what was in last time, it was like 80,000 actions every week, so 300,000 actions.
But all these agents, we put them in production weeks ago, months ago, the acceleration that we are seeing, many of these companies are coming back to refill the tank. Okay, I want more conversations, I want more credit. It's very exciting. And the last thing is it's not about Agentforce. Agentforce -- it's not only about Agentforce. Agentforce is amplifying its making every 1 of our Salesforce cloud much better. It's driving multi-cloud transformational deals. If I look at my top 10 deals, 6 of them -- 7 of them contain data cloud and Agentforce or agent force, 6 of them contain Agentforce. I mean Agentforce was just 15% of it of the whole TCV of those deals of the -- it just drives all because all our clouds now are agentic cloud. Sales Cloud is Agentforce sales. There is no concept of sales process without identifying that sales process.
There is not a sense of service cloud or customer service without being agentic, commerce the same thing, et cetera. So a very exciting quarter for Agentforce.
And the -- what is the momentum -- like Dreamforce was obviously like -- well, for me, it was more -- there was more hands on. You could see I could touch the -- like the year before Dreamforce, you launched it. It's early stage here. Now I could see them, I could touch them, I can play with it. What has been like the momentum in terms of pipeline conversations in Dreamforce.
I think, again, it's very surprising even for experienced sales executives like me and my team to see a product have so much impact in a short time. I think the one thing that both myself and Robin, our Chief Operating Officer and Chief Financial Officer, disclosed, we made 2 big disclosures, honestly, and 2 big statements in our Analyst Day. One was that the net UV growth line had already crossed the AUV growth line, and that was going to remain for a while. And that hadn't happened for 2.5 years, and that's going to accelerate revenue. And then we said 12 to 18 months. That was a pretty big statement.
The second big statement that we did -- I'm sorry, I'm elevating the answer that I go exactly to what you were asking. The other thing that we -- she had a slide, and it's good that the slide came from the CFO and not from the Chief Revenue Officer, where she says, we are seeing that customers that become everybody wants to become agentic enterprise and identify all the processes.
The customers that pick Salesforce as the platform to become the agentic enterprise, and we'll discuss later why most of our customers, if not all, are going to peak Salesforce. They use our product in a totally different way as a digital labor platform, not as a SaaS CRM platform, but as a digital labor platform. And when you use our product in such a way, our ability to monetize that relationship, and this is if you're eating, you need to stop it in because this is important. This is the ability to monetize the partnership to 4x the business that we are doing. We have a lot of customers that have great profitable, growing relationship with us for years with all our cloud sales, service, marketing, commerce, analytics global. When they become Agentic, this has happened in the last 12 months. They had data cloud because they need data cloud to power the agent. They put Agentforce. They start building up a list of agents that they're going to deploy. The business that we do with them multiply it by 3 or by 4. And we believe that most of our customers are going to go through that journey. So this is truly impactful because I know that many of you in your model, you're looking at your terminal value. Obviously, you see the numbers, you see the cash flows.
Marc mentioned, we do more cash flow nearly than Walmart. This year, we increased actually the guidance, I think, from 13% to 14% growth. I think we're going to do about short of $15 billion of cash flow, not bad, and we're going to continue to grow that. And you can do the math for the next 5, 3 years and you discount whatever, but then is a terminal value, which I think is in debate here.
Is there a future for SaaS? What is going to happen to Salesforce, and I'd love to talk more about that, but I do believe that the terminal value is humongous. And when I tell you that every single 1 of our 200,000 customers, most of them will choose Salesforce as the platform to become agentic. So this is a different market. It's not the platform to do SaaS CRM. That most of them already chose us. This is like a new market. It's like Infinite, it's trillion of TAM. And most customers, most of the Salesforce customers will get to the conclusion that they absolutely need to use Salesforce to become an agentic enterprise. And when they do times 3, times 4. Remember that.
And on that note, like, what makes the Salesforce position so strong like the competitive advantage that they do it with you and not with someone else.
Yes. So this is the heart of the matter, okay? I'm going to pause -- I'm going to breathe. Yes, yes. old -- this is so important. I just had a great meeting with actually Barclays at our offices. But I -- what I do is I spend all the time with customers. Last quarter, I was in 12 countries, I made 400 customers. So this is the crack of the matter. This is a question that everybody asks. So let me tell you 1 thing that is very important. LLMs, AI is incredible. It's the biggest transformation in our lifetimes. I couldn't believe -- I mean, I'm 57. I kind of believe that this is happening to me now because to be in this in this balcony looking at the market and seeing this incredible transformation that AI is bringing is unbelievable. It's hitting all of us. Consumers is revolutionizing. I'm every day. I'm with Grok, I am with with Gemini, I'm with OpenAI. It's incredible. However, to bring AI to the enterprise for AI to scale in the enterprise, there is something significantly more important. AI just becomes a utility. It becomes a commodity. You need the last mile. Let me plan with the last mile is -- the last mile has 4 complaints. The first 1 is the trusted context. Is the data of those customers, or those transactions of those assets and the meta data.
The data tells you what happened. The metadata tells you why what happened matters. That drastic context is fundamental in the enterprise for the AI to make any sense. Otherwise, the AI does make sense. Can we solve this with assets force Potentially, but Salesforce has a lot of that data already in the context with the right countries with the right metadata model.
Second leg of the last mile. And this is -- for me, this is the investment thesis for a SaaS company like FORCE for that have a dominance in a space like we do, okay? The second element of the last mile is execution, deterministic execution. Trust me, you don't want LLM to execute. I think we've seen it because if we let an LLM to execute, they will execute differently even with the same data in different times. There is a reason why for years, 20, 30, 40, 50, 100 years, companies codify their standard operating procedures into applications.
Then the application becomes SaaS applications. In the customer domain, I mean I was with you guys today with ankle said, I don't want to disclose, but companies that at have thousands of automation that have already been built on our platform, 1000. And then every month, those automations are run billions of times, okay, across. You don't want LLM to be executing without those automation. Third leg of this tool. You know what, there's some people here that it's called humans AI cannot function without humans. You cannot build AI in a place that is disconnected for humans. You cannot build AI in a place that is connected from the execution, but you need humans in the loop. So we, at Salesforce, we are the leader in the CRM. So we have more humans, hundreds of millions of humans already using our apps every day, executing on those determinist workflows. And the last piece of the last mile for AI to scale and to work in the enterprise is the governance. It's the compliance without governance, without compliance, you cannot scale AI. CIOs need to make sure that those agents have secure access to the right applications to the right data that things are sharing the right way, that the privacy is respected that the agents are orchestrated, that's covered on that compliance Tell me how any of the foundational LLM are going to do the last mile, none of them. Salesforce, companies like Salesforce, and we are very well positioned in our space, we're going to become the hat for agentic execution you would not be able to execute the incredible things that AI brings in the enterprise with -- at sales force.
So it sounds really exciting from a product perspective. Now -- and I don't want to speak for my IT buyers, but like how about by this? Like in terms of -- talk a little bit about pricing packaging, is there like an ELA kind of type stuff to kind of make sure I control.
You're not negotiating on behalf.
No, no, no.
So now listen, this is a good one because everybody is getting very confused. We got a little bit confused to be honest with you when we launch all these products. We have data cloud data activation called Data 360, the more data you ingest, the more data you 0 copy and you activate the more you pay -- and you don't really know how to predict that or project that. Then we brought agents and then depending on the use case, depending on the conversations, how many actions per conversation, how many [indiscernible] calls. It becomes really messy. And I feel that for my customers because even we don't know how much the customers are going to pay if they go all in with Salesforce. And that's not a good position to you're selling.
So what we did is, okay, let's open up, let's listen. We do a lot of workshops with customers, and we pretty much open a menu of options, pricing options to our customers, to meet our customers where they are. There are customers that want something that is probably the hottest thing right now in Salesforce, which is AELS, Agentic Enterprise License Agreement. What is this? This is for customers that have already experimented -- they're ready to scale. They already know the last-mile differentiation of Salesforce, what I just explained. They know that they cannot scale AI without sales force. And then they say, okay, they want to go all in, but they don't want to be in a situation where in 3 or 4 years, they have to pay $100 million to set force because we're doing all this.
So we agree on a flat fee and then it's a share risk. -- all you can eat -- by the way, we can throw also other products, all you can eat a enforce data cloud, slag anything that you need for the period of the next 3 or 5 years at a fee that makes sense. And if the customer is smart, they can rub the bank. They can really make a great deal out of that. We take the risk because we want our customers to be successful. There's nothing that I would love the most, that have a customer that a price may be a la at $5 million incremental, and the customer has deployed so much that all of a sudden, that deal is not profitable for me because if that is not profitable for me, it means that the customer is the happiest customer in the world.
And then I have another 20 years to monetize that customer. So I'm not worried about that. So that this is the extreme. The other extreme is we do pay as you go. If you want to experiment without paying anything and only pay when you get value, pay as you go. And then every month, we send your build with the usage that you've done and you pay me, but most customers most customers like pre-commit.
This is the Amazon model at the AWS model, where essentially GCP, you say, okay, I think I'm going to spend $3 million next year, $5 million the following year, $7 million and I will be telling you as I consume. There are, again, many -- and you know what, 1 thing that is becoming very popular because customers want predictability and flexibility, predictability and [indiscernible] gives you predictability. But you know what other thing gives you predictability, seat-based SKUs.
So we've created SKUs that have a lot of consumption built in, in fact, unlimited consumption for internal usage, we call them our super SKUs, again for sales force for service or AE and customers pay a premium to get the SKU, but it's a fixed is per seat and they don't have to worry about using more or less. So the net-net is we are meeting customers where they are. And if you have other ideas, we are here to do businesses open, and we can come up with our ideas to feed your specific needs.
Yes. Okay. So we talk product, we talk pricing. Let's talk about distribution. One of the things that came up a lot as a discussion is that you kind of talked about increasing sales capacity and quite a decent -- a quite a decent clip. What drove that confidence? And I had 1 follow-up there in terms of sales force productivity that's kind of related to that.
So as of today, we have 23% more capacity, account executives industry today, which is a lot.
That's a lot.
We're going to finish the year with approximately 20% more capacity. Now we don't -- we measure ramped capacity because capacity the first 6 to 8 months and times even 12 months doesn't produce because in enterprise software, there's a lot of learning enabled, et cetera. which, by the way, we are super focused and we are bringing those time lines even closer from higher to monetization of we we've already shortened 3 or 4 months, okay? But at the end of the day -- at the end of the year, we're going to finish that are around.
Today, we are at 13%, 14% more ramp capacity. We're going to finish the year around 15% more ramp capacity coming into next year, which are great numbers. I'm actually I mean this is sometimes why Mark, it's Mark 1.5 years ago, he called me. He said, "Miguel, let's go in, let's go full-fledged, let's hire 20% of capacity." I'm like there is no need." My productive levels are very good, but I don't see the demand. There is a lot of AI. There is a lot of experimentation. There is no big -- Miguel, we are launching Agentforce. this is going revolutionize the industry, go f****** higher, 20% more capacity.
Then we went all in, in starting in October last year, November an got that we did that because -- now the demand, we have a tsunami of demand coming at us, and we have the capacity ready to meet that demand. I'm also confident about the numbers for the year, the net growth acceleration, et cetera, because it's not just about the capacity. It's about the pipeline. I mean those 2 things are hardcode thing coding. We have more people that are hungry, waking up every morning saying, I need to make my quota and I'm going to go kill. And then we have healthy single-digit -- double-digit very healthy growth in pipeline for next year, good combination.
And then we have a lot of innovation that -- I mean, when you think about the amount of products, think about Voice. We just launched voice. Every single one of our customers, Agentforce customesr, 18,000 are going to want voice. Voice is an uplift to the contract that they have with us. Let me take go to another extreme, Life Science Cloud. Anybody knows of a company called [indiscernible], okay? By the way, before we started competing with Viva. Before we were partners with Viva, we love Peter and Diva, they've been great partners. Before we competed with them, we were at the same site of [indiscernible]. We were selling around the commercial area, but service, marketing, analytics, et cetera. We pretty much have the same number of employees in the same number of business of revenue with in the life science and medical device space as Viva. Then they decided to move to compete with that. They call us, okay, you know what, we don't want the partnership, you guys are to tenures, we're going to move off of your platform and I really, okay? So then we're going to compete.
So we went in, we bought some assets, some IP. We built a product called Life Science Cloud, which was the missing part that we had needed for the commercial part of the pharmaceutical company. And we already announced Pfizer. We already announced Novartis the day. We did a press release on AstraZeneca, Takeda. Of the top 20, we've already won officially 5 or 6. We're going to win probably another 2 or 3.
And then we won more than 100-plus of the top probably 200 frac well already has switched off from Viva and came to to sell for. So I'm sorry for the company that is solely focused on 1 thing because we are winning market share like huge from them, and we are just getting started. Customers want the platform. That's why they weren't happy with that because they were on the Salesforce platform. They see how Salesforce is becoming an agentic platform. Analytics is embedded in the platform. Data 360 brings all the data from all the areas of from clinical to pharma to care to everything. And it's a big piece of innovation. We launched ITSM. We launched an orchestration omni supervise. I mean there's so much innovation. When you couple the innovation with the real pipeline that we have with and then the momentum that we're seeing. So we are very confident. In fact, we're going to continue this free of hiring in the next 2 months.
And like remember, we are the investors and we're looking at a number. The 1 thing that I kept as a question a lot from -- when I discussed it with investors is like, how do we ensure productivity because you're not going through kind of at least saying we're growing 20% here again, but you you keep hiring it. How do you make sure that the productivity is right for you and that you get actually the right outcome?
So I focus on -- there are 3 key metrics that I focus on like crazy. It was 2, now it's 3. The 2 that I focus was net AUV and making sure that any was growing and is growing more than AOV because that means acceleration okay? The second metric is productivity. I'll go through that in a second, and the thematic now is consumption. Consumption of of data clouds, consumption of Agentforce. Now productivity. Before we started the hiring spree 1.5 years ago, we reached pretty much the top level of productivity. In my 2 prior years, we increased productivity by 20%. So we were ready. We thought -- we knew that we couldn't get significantly more productivity, so we needed to hire more people. So we are -- first of all, we are hiring people in high productive -- high productivity patches. This is very important and high patches. Second, we are managing performance.
I mean that's what I've done in my career, managed performance good so people want to work in my teams because they know that poor salespeople don't last. And the worst thing that you can be -- the worst thing that you can be is being a company, if you're a good salesperson where they don't manage performance. So good sales people want to be in a place where they manage performance because they make a lot of money and the low performers leave. Third is we're selling higher end additions of our cloud. There is a trend called vendor consolidation. People want to buy an SKU, a super SKU that has included consumption, has included Tableau speak for compensation, has Slack, those make basically, the average sales price much higher. There's many of the reasons why productivity is going to continue to be -- even despite the amount of capacity we're putting, is going to be continue to grow. The last one is -- this is very important. I told you about the customer refilling the tank and the fact that 50% of the bookings in Data Cloud and Agentforce in Q3 was 40% in Q2 came from customers refilling the tank. We started this year -- we started this year with 4,000 more or less Agentforce customers, okay? Those have generated a lot of ACV this year to us because they came and refill the tank.
Next year, you know how many Agentforce customers we're going to have at the end of the year?
18?
No [indiscernible], so today, we have 18,000. By the end of Q4, we're going to have probably closer to 30,000, at least 25,000. So we're going to start the year with pretty much 10x more agent force installed base. than a year before. And the reason this is important is because the sales cycles of customers filling the tank are low -- low investment sale cycle there short. So that increases the productivity of the [indiscernible] Anyway, there are many ways to increase productivity base.
Yes, yes, yes. I could continue with you for quite a long time, but I know that at the next speaker is coming up here. Miguel that was really insightful and the excitement is physical. Yes, I can see it. It's great to have you here, and good luck, and I'm looking forward to you next year and see the how does that all translate into numbers.
Thank you. Thank you so much.
Thank you.
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Salesforce — Barclays 23rd Annual Global Technology Conference
Salesforce — Barclays 23rd Annual Global Technology Conference
📣 Kernbotschaft
- Kern: Salesforce sieht Agentforce als zentralen Wachstumstreiber: Q3 war das "best-ever" bei Buchungen, Net‑New‑ARR (Annual Recurring Revenue) wächst deutlich schneller als Attrition, und das Management erwartet eine Umsatz‑Re‑Beschleunigung binnen etwa 11–17 Monaten. Ziel: $60 Mrd. im Geschäftsjahr 2030 (ohne Informatica).
🎯 Strategische Highlights
- Agentforce: $550 Mio. ARR, 4,5x YoY; 18.000 Kunden, davon ~9.500 zahlend; 1.900 Transaktionen; mehr als 53% der Q3‑Bookings kamen von "refills" (362 Kunden).
- Multi‑Cloud: Agentforce treibt große Transformationsdeals — Data Cloud plus Agentforce in vielen Top‑Deals; Agentforce soll Sales, Service, Commerce multi‑cloud‑Upsell forcieren.
- Preisgestaltung: Neue Optionen: Agentic Enterprise License Agreement (AELA), Pay‑as‑you‑go, und sitzbasierte "Super‑SKUs" mit inkludierter Consumption für Planbarkeit.
🔭 Neue Informationen
- Timing: Management erhöht das Vertrauen, dass Net‑New‑ARR‑Wachstum die Umsatzbeschleunigung in ~11–17 Monaten anschiebt (vorher 12–18 Monate).
- Cashflow: Guidance wurde intern nach oben revidiert (angenommen von ~13% auf ~14% Wachstum); Management nennt etwa $15 Mrd. operativen Cashflow für das laufende Jahr.
- Installbase: Agentforce‑Basis soll bis Ende Q4 auf ~25.000–30.000 Kunden steigen.
❓ Fragen der Analysten
- Adoption: Analysten hinterfragten Field‑Momentum und ob "refills" wiederkehrend sind — Management zeigte hohe Rücklaufquoten und kurze Sales‑Zyklen bei Refills.
- Pricing‑Risiko: Nachfrage nach Vorhersehbarkeit; Diskussion über AELA vs. Verbrauchsmodell und wie Salesforce die Preis‑Komplexität adressiert.
- Vertrieb & Produktivität: Frage zur Effizienz nach starker Einstellungsoffensive (heute +23% Kapazität; Ziel ~20% für das Jahr) und wie Ramp‑Zeiten die Produktivität beeinflussen.
- Wettbewerb/LLMs: Kritische Nachfrage zur "Last‑Mile"‑Überlegenheit gegenüber generischen LLMs — Management betont Datenkontext, deterministische Workflows, Human‑in‑the‑loop und Governance als Differenzierer.
⚡ Bottom Line
- Fazit: Starkes Produktmomentum (Agentforce) bestätigt Management‑These: AI‑getriebene Multi‑Cloud‑Upsells können Umsatz und Customer LTV deutlich erhöhen. Positiv für Wachstumstrend und langfristige Bewertung, aber Risiken bleiben bei Consumption‑Pricing, Execution beim Ramp‑up der Vertriebsorganisation und der Konvertierung großer Pipeline in nachhaltige Umsätze.
Salesforce — Raymond James TMT & Consumer Conference
1. Question Answer
Good morning, everyone. My name is Brian Peterson. I'm one of the application software analyst here at Raymond James. Very happy to have Susan Emerson with us from Salesforce. We're going to host a fireside chat. If there's any questions from the audience, feel free to make this interactive.
But Susan, maybe to kick things off, there's been a lot of product and go-to-market investments at Salesforce over the last few years. Maybe talk about your role in those efforts, and where you've been spending most of your time?
All right. Well, good morning. I'm Susan Emerson. I'm based here in New York, and I've been with Salesforce for 15 years. And for the last 3 years, I've been on the gen AI and agentic sprint as part of the AI product team that's now known as Agentforce. And it's such a fast-moving and new space that one of the things that we do very consciously at Salesforce is make sure we've got, I don't know, trail guides to use like Salesforce terminology to help all our employees and customers unpack what we're building. So I'm essentially running an outbound product team, a team of data scientists, technical architects that are equally comfortable in the boardroom as they are facing off with an AI wizard. So we invest in customer success and help people understand our road map, figure out what they should do for themselves and in what order and why.
So it's been a busy couple of years. So I know a lot of us were at Dreamforce, hearing more about Agentforce. I know it comes up on earnings calls. But as you think about the latest in Agentforce, kind of where are we with some of the key product announcements there?
Yes. So we're just wrapping up Dreamforce, and now are all world tours around the world. And the big things that we announced at Dreamforce for Agentforce are the following. So I'll just sort of list them and talk about, of all the things I could list, why I list these because I think they're impactful to customers. One is we went GA with voice. And so for our customer-facing AI, voice might be a generational channel for many people, but it's a really important channel so that we have that now in the ecosystem is great. But what I would say, I almost want to deemphasize it a little bit because one of the powerful things that we have is being really channel independent. You can build an agent once and you can decide that this thing is going to one of your employees or this is going on a voice channel or this is going on WhatsApp or this is going on SMS and so forth and so on.
So voice was one. And so that will help organizations where voice is sort of nonnegotiable as a channel. The second thing is the -- something that we're just calling hybrid reasoning. And over the last year, anyone who's been building agents has had to become a de facto prompt engineering wizard and like dial into all the little fancy tricks that you use to try to tame an LLM into submission to do things 100% of the way you want to do them 100% of the time, which is not always 100% possible. So I'll leave that like 100% thing behind. But what we did is we opened up our reasoning engine to something that is now both probabilistic with LLMs, orchestrating and creating an AI plan with determinism.
So organizations now have this freedom to say, if then else do it this way and then have a reasoning engine do all the really creative parts. So that really opens up a lot of use cases and also control and also sort of diminishes in a nice way the skill set needed to build these things, like you don't have to be on the cutting edge of red teaming crazy prompt engineering. You can just build these things a lot more effectively. And I can give lots of examples. The one I often use in a generic setting is the following. Like let's say you build -- you've got a customer-facing autonomous agent and -- but you also have humans in your contact center, and you know that there are scenarios where people are going to want the human, or you desire to put the human in the loop.
There's like many businesses where the human is a positive thing. It's not always go to the lowest cost channel mindset. So let's say that contact center isn't 24/7, or has different operating hours from a 24/7 digital labor chatbot. The first thing you want to do is you want to load up what the operating hours are of that contact center because at the end of that chat session, if you're going to pass it to someone, you want to know if you're passing it to a contact center or you're passing it to a case management system that's going to queue it up. That's a great example of determinism, look up the hours, if this, then that.
And then there's many other examples where it's not just in the user experience, but it's in the control function, like withdrawal of money, first look at blank, blank, blank before you determine if you're going to go do this. If you're prequalifying something for an event, first look up these things, blah, blah, blah. So that hybrid reasoning is going to be really important for every industry. The third thing is some work that we've been doing with, I'll just call them background agents. A lot of organizations are pretty familiar with things like radbots or chatbots answer question with knowledge use cases, I would call them. We do a lot of process, AI process automation. And with background agents, now we put this into a user canvas that is much like a spreadsheet, if you will. So it's got a lot of ease of use to it. I'll just say it that way.
But imagine rather than the AI use case cycle starting with an employee or a customer, but with a data signal and at scale, where we're running these background agents at scale and then pulling humans back into the loop as appropriate. We call that feature grid. And then finally, one of my favorite features is the work that we've been doing with observability. Of course, we've been counting AI activity since we started it, how many conversations, how many users, average daily use, weekly daily use, like the counting of things. The counting of things is material if you're understanding of what you're building is getting adopted, but it doesn't tell you if what you've built is good.
So we've added all these eval models on top of our interactions, so the builders of these AI agents can know if their agents are doing the right thing, agents, meaning their digital agents, not their people agents? Is our reasoning engine finding the right topic to bring into the foreground? Is our AI agent executing the right task? Is it following instructions faithfully? And if we're doing content generation, is it of high quality? So these are just the beginning of the different evals that we have. And so whether you're regulated or nonregulated, you want these things because it's line of sight to is it working, what you should build next, and like do you like what you've done? Those are my highlights. I can go on forever, like you always have to say stop generating.
So actually, that's a good segue actually because I think in the investment community, a lot of folks have kind of wondered as we hear a lot about agents broadly is there kind of a build versus buy decision for a lot of enterprises. So as you think about like all of those things that you highlighted, when you talk to customers on the build versus buy decision, like how has that weighed in? What have you seen? Any help there?
Sure. Build versus buy is always there. And in an inflection point like AI, of course, it's there very, very heavily. And so the conversations that I usually end up having are about, of course, there's build activities happening in every organization. The question is, where should you really go and anchor with the Salesforce products? And how do what we have with Salesforce, how is it not just amazing for the community of users that we have with customer-facing applications or employee-facing applications, but how does that integrate with everything else you've already decided for?
So I think it's more like a question of that. And if you've listened to the earnings call, we're seeing super ample evidence of this as a successful strategy with the number of Agentforce deals going up quite significantly. I think we reported 18,500. People are re-upping the gas tank in terms of the fuel to run these agents, like 50% quarter-over-quarter. The amount of folks going in production, 70% quarter-over-quarter. So we're just seeing tremendous growth. And then I'll tell a story about one of the organizations that I met with last week in Europe about the sort of build versus buy that kind of pulls some of our product capabilities through.
They're a large insurer, and they do -- their entire backbone is Salesforce. They use Salesforce for selling a new customer. They use Salesforce case management for prosecuting every new underwriting activity and every renewal of that activity. It is end-to-end, wall-to-wall Salesforce for the most material part of their business, which is underwriting risk and talking with customers. They see AI as the fuel to take friction out of every bit of the process and the process is Salesforce.
Now on the other hand, they got a bunch of young AI studs who would love to build. But there's not enough time, money in their business model to support that. So I started showing them some of the work that we're doing with our new builder. I mentioned the hybrid reasoning. In addition to the hybrid reasoning, one of the things that we did is we made some user experience changes. So you can be the traditional, like accidental Salesforce admin and drop into something dead simple and build an agent, but you can flip to code and scripting and an agent graft in a beat. And when the Head of the Transformation Department and the head -- the CIO and the Head of Salesforce saw this, they're like, this is it. This is what unlocks it because you're bringing tools that are commensurate with our AI team in conjunction with our business transformation thing, two different canvases on top of the same engine and will allow us to go a whole lot faster without like armies of people doing tool integration for years and years.
Second comment, one of the largest financial institutions that -- one of the large ones that I work with here in the U.S., they said this to us, we do do-it-yourself to learn. We use packaged software to scale. Like there's a lot of learning and like getting your hands dirty with all this stuff. But if you want to do this stuff at scale, you don't want to be responsible for bringing it all together, maintaining it and Salesforce is an obvious choice for them given the operations they run with customers and employees.
So I love that statement. And I guess like maybe I'll bring it back to kind of budgeting and how people are looking at where the investments come from? So are there innings of AI, so to speak? Will people experiment and then they scale with Salesforce? So just as you have these budget conversations with customers, how are those evolving?
Well, I guess the budgets come from everywhere from just the operational budgets that people have to run their business and they look to modernize it or rationalize it and bring more to Salesforce. There's the budgets of transformation. I mean, this is still like 3 years in. I would say, in year 3 of all this AI, it's back to the boardroom again. Like in year 1, it was the boardroom because everyone was like, do I go out of business? What does this mean for my operating model? In year 2, it was like experimentation, learning, piloting. In year 3, again, it's like, okay, we get it. Radbots are cool. How do we do transformation, and transformation budgets are in the office of the CEO.
And then for some organizations, it's interesting like we talk about digital labor. And for many people, the concept is, it's vague until they see it themselves. And so I'll give you an example with one of the customers I work with in the recruitment space. And these guys have been public in different domains. I won't use their name. But at a recent conference, they came running across the room to me. And given my role in working with customers, sometimes I'm getting yelled at. And I was like, "Oh, gosh, he's coming at me in full force. What am I going to get yelled at?" He's like, "Oh my God, it was amazing. Did you see happened?" I'm like, yes, I saw the log files, like you're processing your recruitment pipeline. He's like, yes, it's amazing. And then he went on to say, what's really amazing is that people are looking for jobs after ours, like, yes, of course, they are. They're not interviewing while they're sitting at their desk. And I'm like, that's digital labor. It's 24/7, 365 when your employees are tucked into bed.
And then he went on to say, like we're seeing the opposite of hallucinations, like you know how everyone worries about hallucinations and you plan for it and you build around it. He said, the AI agents are way more responsive to the instructions we give them. In fact, they follow them way better than the humans. And the end result of this is that we have a stronger pipeline of candidates with a higher acceptance rate. I'm like, yes, this is digital labor. And so like people -- like it's sort of one of these things like it's abstract until you see digital labor taking on real workload. I mean our story internally at Salesforce has been the digital labor that we have handling over 80% of our inbound inquiries, which used to be human-led now -- and now that's capacity that is freed up for much more interesting things.
One other topic, I was with a -- I was in a panel last week, and I won't use their name because it was sort of a Chatham House rules thing. They're in the health care space. And they use -- they've been using us since day 1 with everything from answering questions about how to prosecute claims for health care. And what they have done is they've banked a lot of money in the following way. They have reduced the number of people in their call center because they can do a lot more with digital labor. They did it all with natural attrition. No one was fired. And now these people are all earning much higher wages and they're doing more comprehensive things. So whether you use these savings to bank into new things or you're finding new budget because you're a brand company and you have to build an immersive, dynamic, amazing next-gen experience like we haven't found budget an issue, I guess, is what I would say.
For people that have unlocked, that's a great concept of digital labor. What have you seen or like maybe some kind of customer success stories for those that have really embraced that and it's kind of in that year 3 evolution with Salesforce. Like any customer examples you can highlight? And where are they seeing that broadly in terms of their evolution with Agentforce?
Well, I just used 3. Salesforce, I can use our name, and then I used the example of our customer-facing one. I used one of a health care company that now is processing claims and answering questions from members at a much greater scale. And then I used an example of a recruitment company. I'm working with a couple of financial institutions where, just based where they are physically in the world, they have an opportunity to go to adjacent companies -- or countries. And they don't want to do that with human labor. It's too expensive.
So now that they have these different AI agents that do everything from answering questions about products and services, prosecute the KYC and customer onboarding, schedule meetings with bankers, those types of things, they're using this to aggressively expand to new markets in ways they could never see them before that would have required just -- not just human labor. But when you think about -- this is one of the topics we see a lot right now with AI, like the general statement is, with this shift in AI, the cost of intelligence approaches 0 because everyone can be enabled with an AI. So what does that mean by like the types of people you hire in your organization? And Ethan Mollik had a little quote out in LinkedIn about a month ago, "If everyone can market a little, everyone can sell a little, everyone can code a little, what are you hiring? Are you still hiring the person that's built 20 years of experience around a certain domain thing? Are you hiring this jack of all trades?" So in the example of this bank, they're hiring the jack of all trades because these people are doing onboarding, underwriting, selling, marketing. And so that's another example.
Well, sorry, there's someone I could build on with that. But like in terms of pricing, I know that's a debate that a lot of investors are having, like you guys have evolved your pricing model a little bit. Like how do you kind of balance seeing the value that everybody is giving, but also maybe kind of the predictability of wanting to control costs? How have those discussions gone with customers?
I'm always really critical of our pricing, and I'm really happy where we are right now. And I'll just mention like a couple of ways we approach it. It's been a new -- it's a new category, right? And we have been experimenting over the last 3 years about how to do this. And what I like about where we are right now is that we've got choice. And so choice in the following ways. If you have humans in your workforce, for sure, every process is going to be lubricated with AI. So you don't want to be thinking about forecasting it and counting it, you just want to use the stuff in anger. And so for those things, we have the standard per user per month. Our Salesforce buyers [indiscernible] for that and a lot of bundling strategies. So we've taken the friction out of it for employees.
In terms of externally facing ones, if we're doing things that are like the call deflection in the customer -- like the customer ones, call centers are nothing if not measured, and they usually can give you a lot of detail about the types of calls they have and the reasons they are. And so there is operating runway for that. And then we give a variety of ways for people to buy, whether it's pay-as-you-go, pre-commit or prepurchase. So there's a lot of flexibility there. We've landed as the unit of measure not token, token, token, token because what does that mean? Does that solve anything? So we are really basing things around the concept of an action, like did the AI do something and manage a task for you and bring some automation to the foreground.
So that's sort of the unit of measure that -- just to be transparent on that. And then finally, we've been -- this whole idea of we don't want to forecast it, it's hard to measure, it's a new category. But we've chosen new Salesforce and we want to cook. We've got these unlimited Agentforce enterprise license agreements. So I've never been happier where we are, and I'm always calling friction on things I don't like, and I think we're in a good place now.
What about in terms of competition as it relates to AI? I feel like there's going to be a lot of things that are new. I guess, how do you think about competition in a kind of an agentic world?
Well, there's always competition as long as you're in a real market. So there's a lot of competition here. As you know, everything from we little start-ups to hyperscalers. It doesn't matter what industry you're in or what category of anything you're in, you have to have a uniquely differentiated advantage. And the things that Salesforce has going on for it are, we've got the context of everything that is customer-facing. We've got the workflow. We've got the processes that are either like de facto or like material through things like lead to cash, to growing that relationship, through servicing the customer. That's just not simple radbots. These are processes that are automated in a system of record like Salesforce.
So we've got the context. We've got the action. We have -- like a lot of people might kind of throw a marker down and say, data, data is gravity. Data for real is gravity. I mean we did buy Informatica for the ability to unlock a lot of corporate data. But what I would say is almost even more important than the data for grounding things is the openness in the mindset of your architecture. And at Salesforce, with our AI suite, we are open at every level, not because we had to because deliberately, we want to. So we are open to data, whether we're acquiring data via MuleSoft, Informatica, via our Zero Data Copy. We are open to LLM choice, whether we're talking about Gemini, OpenAI or Anthropic. We are open to things like MCP and A2A.
And so if you're a buyer of these things, you don't know what the next corner is going to be. Like no one has the crystal ball of what amazing thing is going to happen in 6 months or 12 months. So you want to be future-proof with openness. And so this openness is a very compelling capability we have. And then finally, back to like the old adage of everything is possible with time, money and code, but you never have infinite amount. We've got all sorts of ways for people to go fast, whether we're talking about the skill set of who's building or the fact that we know the job to be done and the persona across sales, service, marketing, Tableau and about 12 different industry clouds. And we jumpstart these things with out-of-the-box agents that have the context of our data model, have the context of the job to be done, have the actions behind them. And so you can start with these things and go. And because it's an open platform, on day 2, if you change your mind, you fiddle with it until you're...
So maybe talk about it because there's a lot of data cloud stuff, like the importance of data cloud and agentic. And how do people kind of balance what's first? Like do they need to get their data cloud in order and then it's agentic or -- because you're working with customers, I'd love to understand how they're approaching that?
My guidance to customers is always to start and not have data be an excuse. We know we need good data to ground these things for accurate AI. There's always a good enough pilot data somewhere to start with the use case. So we would sort of be hesitant to say, go off and do a 5-year data project because you're going to miss all the benefits of AI in the short term. One of the things that I think has been -- we're really starting to see the market grasp this and is data cloud -- I mean, Data Cloud is a cloud, like it is a CDP pure play for people who are creating their marketing assets where they have to harmonize customer data and market to them.
But Data Cloud and the rest of our infrastructure at Salesforce is an activation substrate. Like we don't need to have the data in our application to advantage it with this thing we call the Zero Data Copy network, where if people have their lovely Snowflake lake or their GCP lake or their Databricks lake, we can leverage that without moving it, without rematerializing it in Salesforce.
And so that message is finally like really starting to take off. And I think in our earnings call, we talked about some of the process. I think it's like 32 trillion like records in Data Cloud. Over half of that is with the Zero Data Copy stuff. So I'm very happy that we renamed it to the Data 360 because as soon as you say Data Cloud, it suggests we want your data in our cloud. And yes, we can do that, but we also think it's more strategic to be this activation substrate.
So as we think about Data 360 then, what has Informatica recently closed? What does that bring you in terms of like the comprehensiveness of that portfolio?
Corporate data, MDA, lineage, cataloging, like it just opens up the aperture of all the ways we can ground this AI and activate it into customer and marketing and selling processes, supply chain as well.
Okay. And maybe just -- it's a little bit different from the technical side, but I know Hyperforce has been a key investment for you guys. How can you talk about some of the benefits of that? Where are you in those efforts? And is that potentially unlocking cross-sell?
I mean we've been on the Hyperforce journey for like a decade now at this point. So like I kind of personally just take it for granted that we have infrastructure in region where it needs to be. Like to be honest to me, I don't even see that anymore because it's just an assumed benefit of, of course, we have a data center in country X, Y, Z. But we're also moving to GCP, which will be really exciting for organizations that have Google as part of their infrastructure.
And so I think one of the key narratives over the last few quarters has been some of the sales and marketing investments that you guys have been making in terms of capacity. Can you talk about where are you putting that and maybe some of the benefits in terms of growth that we should expect?
Yes. What I would say is like when people are asking me about AI, it's usually like what's in the road map? What's going on? But like AI has transformed Salesforce in every aspect, whether it's pricing and packaging, whether it's the way we deploy our human capital, whether it's selling human capital or these things we call forward deployed engineers, it's been a big shift for us. And Marc sees this capacity that we need all the time. So we've been making very strategic decisions around capacity investments. And where we -- what we've been doing most recently on that to take advantage of the growth that we see is increased capacity in AI and data sellers, increased capacity in the SMB channel, increased capacity in life science with our new cloud there.
And then secondly, I mentioned these forward deployed engineers. This is a new category of software. And just because people have certificates they can go get and training and enablement programs they can go, like the investment that we were making to help people like learn, adopt and implement has been really quite significant as well with these forward deployed engineers.
And maybe just kind of lastly here, the $60 billion target you laid out, like where do you guys see kind of the biggest incremental opportunity to expand with customers or to add net new customers?
It's just like never been a more exciting time. I was in a conference in Oslo last week, and I was listening to our country leader talk about the types of proposals that he has been generating with customers. And like he's never seen anything like this in terms of the potential for innovation and growth with this kind of technology. It's way more than contact management and opportunity management for selling and way more than case management for servicing. It's real transformational stuff. And so what -- at the highest level, what I would say, like I see is that this -- the Agentforce -- like Agentforce and Salesforce, it's the same conversation now. There's no Salesforce without AI, and there's like just this flywheel of benefit across the processes and user experiences with Salesforce with AI.
So there's the potential for every process to be automated with AI. There is the potential for one AI use case to generate a whole bunch of other use cases because now, with observability, we see all those utterances. So we see what the people really want and we know what agent to go build next. And then with this flywheel, Salesforce is gifted, blessed with all these different clouds. So it's an opportunity to go multi-cloud. And then with the acquisitions of Informatica, just going even deeper into the operational system. So I just think it's never been more tremendous.
That's great to hear. We'll end it there. Susan, thank you so much for your time.
Thank you.
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Salesforce — Raymond James TMT & Consumer Conference
Salesforce — Raymond James TMT & Consumer Conference
📣 Kernbotschaft
- Zentrale Aussage: Agentforce ist bei Salesforce mittlerweile kein Experiment mehr, sondern Kernprodukt: GA für Voice, Hybrid Reasoning, Background Agents und Observability sollen schnellere Produktion, weniger Spezialwissen und breitere Skalierung ermöglichen. Offenheit gegenüber LLMs und Daten bleibt strategisch zentral.
🎯 Strategische Highlights
- Hybrid Reasoning: Kombination aus probabilistischen LLM-Antworten und deterministischen "If-then"-Schritten zur Kontrolle von Workflows und Reduktion von Prompt-Engineering.
- Observability: Neue Evaluationsmodelle messen Agent-Qualität (Aufgabenerfüllung, Instruktionsbefolgung, Content-Qualität) statt nur Aktivitätszähler.
- Go-to-Market & Preis: Flexible Kaufoptionen (pay-as-you-go, Precommit, Unlimited EA); Maßeinheit ist jetzt "Action" statt Tokens; Fokus auf Bundles für Mitarbeiter- und Kundenkanäle.
🔍 Neue Informationen
- Product-Status: GA für Voice, Feature "Feature Grid" für Background Agents (skalierte Datensignale) und Hybrid Reasoning sind konkret verfügbar; Observability-Evals wurden erweitert.
- Adoption: Management nennt ~18.500 Agentforce-Deals, starkes QoQ-Wachstum bei Nutzung und Production-Deployments.
- Data & M&A: Informatica-Integration soll Corporate Data, Lineage und Cataloging stärken; Zero-Data-Copy-Ansatz bleibt Aktivierungspfad.
❓ Fragen der Analysten
- Build vs. Buy: Kunden lernen selbst (DIY) – aber für Skalierung favorisieren viele die Salesforce-Plattform wegen Integration, Out-of-the-box-Agents und geringerer TCO.
- Budgetphasen: Drei Stufen: Board-Interest → Experimentieren → Transformation/CEO-Budget; Unternehmen verschieben Mittel in Transformation, nicht nur IT-Tests.
- Wettbewerb & Offenheit: Differenzierung über Datenkontext, Workflow-Aktionen, Offenheit für LLMs und Integrationen wird als Verteidigungsmerkmal gegen Start-ups und Hyperscaler dargestellt.
⚡ Bottom Line
- Implikation: Produktreife (Voice GA, Hybrid Reasoning, Observability) reduziert Implementierungs‑ und Halluzinationsrisiken, stärkt Cross‑/Upsell-Potenzial und macht Agentforce zu einem echten Wachstumstreiber; Pricing-Flexibilität mildert Monetarisierungsrisiken, aber Usage‑Trends bleiben KPIs für Investoren.
Salesforce — Special Call - Salesforce, Inc.
1. Management Discussion
Good morning. Thank you for joining us today. I'm Mike Spencer. Today's session is going to be focused on providing an update on our Customer Momentum and Customer Success. As you heard yesterday on the earnings call, we're bringing humans, data and AI and apps together to build the agentic enterprise. And today, you're going to hear an update on how this is translating into accelerating our Customer Momentum and fueling our relentless Customer Success.
I want to add that this is a webinar in the series of webinars we've been doing for the past several quarters with the intention of giving you more visibility and more insight into what's happening with the business.
Some of our comments today may contain forward-looking statements that are subject to risks, uncertainties and assumptions, which could change. Should any of these risks materialize or should our assumptions prove to be incorrect, actual company results or outcomes could differ materially from the looking statements. A description of these risks, uncertainties and assumptions and other factors that could affect our financial results or outcomes is included in our SEC filings, including in our most recent report on Forms 10-K, 10-Q and any other SEC filings. Except as required by law, we do not undertake any responsibility to update these forward-looking statements.
And with that, let me introduce our leaders that join me today. Miguel Milano, who's going to start. Obviously, [indiscernible] Miguel Milano, our CRO. And then Srini, sitting next to my left, Srini Tallapragada leads our engineering and customer success organization. I'm super excited prior to handing the floor to them. I'll encourage you to submit your questions online into the chat windows and we'll make sure and try and get to as many questions as we can once Miguel and Srini are done with their opening remarks. And with that, Miguel?
Thank you, Mike. Thank you, everyone, for tuning in today. I wanted to use my time, Mike, if you're okay with it. First of all, trying to summarize at a high level what the quarter looked like. Q3 as far as I'm concerned, a quarter is a quarter, check, amazing, epic, but where we are [ manacle ] focused is on the huge opportunity that is coming ahead. It's in front of us, is the agentic enterprise. And I want to double-click with some slides, if you don't mind, to walk you through how we're thinking about it.
So the quarter Q3 was pretty epic. The reality is it was the best Q3 ever in the history of the company. It was actually the fastest growth that we did in bookings, but also in Net New [ AOV ] since pretty much fiscal year '22. And this is -- obviously, this is the output. This is the result of what is really happening underneath. Very important Net New AOV, which is the purest measure of customer success grew significantly more than the AOV. And as I -- as we shared in Investor Day, [ Robin ] and I, when Net New AOV grows more than AOV, then AOV accelerates and ultimately, revenue accelerates. And this is what we all are obviously very focused on subscription and support revenue to reaccelerate.
So we are very confident. H2, Net New AOV is going to be several points ahead of the AOV growth. And we feel also very comfortable looking at the pipeline, looking at the capacity, looking at the momentum of the business that the Net New AOV growth above several points above the AOV growth is going to continue. So one, you're seeing the CRPO numbers, which were amazing. Well, Net New AOV grew more than that. And bookings for the quarter also grew more than that.
So pretty exciting that the most exciting thing is that the agentic enterprise opportunity is right here. Now it's very real. It's been rambling for the last, I would say, months, we started filling it in the demand in the bookings and the deals during Q2, but Q3 became very real.
So let me explain to you what the agentic enterprise opportunity is. Because we've been -- for 26 years, we've done a pretty good job selling into the CRM SaaS market. We become the leaders in that market. We have 20-plus percent market share. We have more market share that our next four competitors together, it's five competitors together. But in clouds like Sales and service domains like Sales and service, we actually have 40-plus-percent market share. It's pretty unbelievable. But this is a multi-hundred million multi-hundred billion TAM market.
All of a sudden, there is a new market coming at us, which is the agentic enterprise market. We define it as a genetic enterprise, but it's the digital labor market, the agentic market. And this market is probably an order potentially to orders of magnitude bigger than the SaaS market. And we've been invited to participate there. We happen to have the [ super ] infrastructure that is required to be successful in this new opportunity. And every company is knocking at our door saying, we want to become an agentic enterprise.
We've been experimenting for 12, 18 months, particularly the large enterprises that have the resources, they've tried to do it yourself in many different ways. And every single one of them, most of them get to a point that they get restated because for enterprise scale -- for enterprise AI to scale they need the last mile. And the LLM alone doesn't give the last mile. And we can better way, do this slide, the two of us because we see it very clearly. What enterprise I need is you need the context. You need the data, what is happening in the company around your customer, but also the metadata. Why that data is important? Then you need the that is able to do the probabilistic reasoning, not the deterministic reason.
Of course, everybody has AI. We have it embedded in our platform. But then you also need the apps because you want the AI to do a smart decisions based on the data and the metadata, but then you want the AI to trigger some execution, some work close and you want them to be as deterministic as possible because you don't want big corporations to rely on AI, to an agent and LLM to decide how to return a good that was broken to a customer or how to correct a billion that was mistaken. You want that agent to follow the standard operating procedures that the customer has defined that have been qualified in the apps. The apps most of the customer-facing apps happen to be on Salesforce. That's a huge advantage.
And then finally, humans, we all have come to a realization that AI is not replacing humans. AI is augmenting humans and humans with AI, humans with agents are going to deliver new levels of productivity, new level of customer satisfaction. You need them working together on the same workflows on the same platform.
And this is our moat. We bring the last mile. And this is what companies are realizing they've been experimenting. Many of them. I was in a conversation yesterday, somebody said Miguel, I've been talking to some customers of Salesforce that are building the identic layer outside Salesforce. I'm like, yes, there are many of them that try to do it, try to get the data. Because you can do it yourself anything. They get the data out of Salesforce, then they build the logic then they decide that they want to take some actions, but they don't have the capability to execute the thousands of workflows that the customers have already built on Salesforce. So basically, by doing that -- and by the way, the humans are working here, and they built this agentic layer here trying to build a cool interactive conversational UI, but a that is disconnected from the humans and it disconnected from the execution. And is semi disconnect with the data because, one, the moment you move the data out of Salesforce into other data lakes, et cetera. It just becomes obsolete. You can do it that is expensive. So most of these customers have realized that we need -- they need the last mile. And they turn to us and they said, "Let's do it together, let's start the agentic transformation journey.
So if you go to the next slide, what we've done over the last 6 months is train our teams to know what we call the agentic enterprise playbook to know how to capture this opportunity. And then we make them think in five steps.
The first is present an industry point of view because ultimately, the industry point of view is the demand plan, is Mr. Customer, Ms. Customer, we try to go as high as possible because the agentic enterprise is a board decision. It's a C-suite decision. You want to transform, you want to be more conversational. You're going to be more intelligent company, you're going to be more proactive. You want to augment your employees. You want to increase revenues, you want to increase margin, you want to make your customers happier. Okay, you need to become an agentic enterprise. How do you do it? That's how our industry point of view.
I'm going to -- if you go to the next slide, this is what we've done. And this is like an eye chart on purpose because we believe it's such an IP differentiation for us that we didn't want to openly share with everyone. But essentially, what we're doing is for every industry. We started with our top 10 industries. But by the end of January, we're going to have it for the top 24 industries. We've created a very detailed point of view on exactly for every industry, what are the key domains, what are the key workflows in those domains. And for those who are closed, how those workflows are going to be reimagined with agents.
And typically, for every key workflow, we have four or five agents how those agents work together, we described it in our point of view, who is the human manager for agents and how the agents interact with the human manager, how those agents impact specific business metrics of the company. And then how those agents are going to be deployed over time. We define the agents. We've created not just value calculator. We've created a database of thousands of agents that have all the definition, the role, the actions that they need to take, the data that they can access to, they guard rails, the things that they cannot do the channels that they -- where they surface where we will surface the agents. This is really a very rich IP.
When we put in front of the customers, they say, "Oh my God, we want to become an agentic enterprise. Let's start. We come in with Horizon 1, Horizon 2, Horizon 3, that's the demand plan. And at that point, they look at me, they look at our teams and say, okay, that wait a minute, this could be expensive because you guys have all these sort of metrics and consumption of data ingestion, conversations set base, how are we going to make this work. And this is one of the parts of the -- of our methodology to sell the agentic enterprises, we present to customers all sort of pricing options to meet them where they are.
Some customers will go, I think there's the next slide. So I got asked this question in the earnings call yesterday. And essentially, we didn't have any of that 9 months ago, a year ago. And we realized we've listened to our customers, we realize that different customers are in a different stage of their transformation journey. And they need different commercial frameworks to work with Salesforce.
If you go to the right, that's my favorite one, okay? That's the Agentic Enterprise License Agreement, AELA. You're going to hear a lot about AELA. Because AELA is essentially when customers are determined, they see the 150 different agents that they needed to deploy across their 20 processes. They just want to make sure that they have a flat fee that they have predictability to understand that they don't have to worry about ingesting data or conversations. We are all aligned. It's a risk-sharing model between us and the customer, where we say pay me a flat fee for the next 3 years, typically is a multimillion dollar incremental to what they're paying. And just -- let's start deploying many times, we have [ FDs ] and professional services resources just to help them drive success very rapidly. And this is becoming one of the favorite commercial frameworks, Mike. And we sold -- we basically put it together at the end of Q3. We saw 16 AELAs. Pure then we had versions of AELA like maybe dozens or hundreds, that 16 AELAs of 16 customers that went all in and said, okay, next 2 years. And in most cases, we doubled triple what customers were already spending with us.
But you can go to the left side, which is, okay, I still want predictability. [ I want still predictability ]. But unlike the seat base additions that you have. I just want to make sure that my employees that have -- that use a seat-based license for you, they have unlimited access to all the agentic power to be augmented. So all unlimited employee usage of Agentforce is included in the new additions, the Agentforce for sales, Agentforce for service, or our, I would say, magical SKU, our top SKU, which is A1E which is Agentforce 1 edition, which includes pretty much everything Agentforce, Data Cloud, [ Slack ] and many other things.
In the middle, you have the pay-as-you-go. If you are not sure, okay, let's start with pay-as-you-go. There are some customers that like in the hyperscaler world, they like that kind of relationship, they precommit and then basically, they can consume those credits over a period of time.
And then we have a flex agreement, which essentially, if customers believe that agents are going to take the place of some humans and they may need less seats, which by the way, we are not seeing in our customer base yet. But it gives them the resurance that they can move seat-based licenses into credit flex credits for Agentforce and Data Cloud. So anyways, all this pricing mechanism are really resonating very well. AELA are resonating incredibly well. We have -- we're approaching now 100 AELA, every week, there is 10 or 20 more AELA that are added into the pipeline. And just so as you know, we do AELA in the low end of the market, mid-market and then the top of the market. But for my team to ask approval for AELA, the size needs to be more than [ 0.5 million ] in the low end of the market, more than [ 1.5 million ] I think is in the mid of the market and more than [ 5 million ], but this is Net New Incremental.
I don't know if I have more yes. Yes. The next slide is an NAV, which is it was also a key message of the call. So one of the key messages, again, the quarter was a managing at, let's focus on the future. One of the key messages of the future was humongous agentic enterprise, demand coming at us. This is like nothing we've seen before. Second message was we are uniquely positioned to win in this new massive TAM, which is multi trillion TAM. We are uniquely positioned because we have the last mile. And the last message of the call was something that we already shared with you in Investor Day, is the lines have crossed. I told you when I was on a stage in San Francisco, I told you the lines are crossing. I see the lines crossing, and when the Net New AOV is above the AOV, we -- AOV accelerates. And this is what you need to think about as we move into the future, because we are confident that in fiscal year '27, Net New AOV will continue to be a few points ahead of the AOV. We're going to make those viewpoint many points, but that's our goal. We are very confident. If we were confident, hopefully, we sounded confident in the investors call. A month later, we are even more confident.
Now the AOV growth acceleration will translate into revenue acceleration, subscription and support. Robin said it very clearly, 12 to 18 months from last month. I kind of joke with her, and I say, well, then it's going to be 11 to 17 months, but it's coming. And we are -- I mean, I think we have a reputation of being reasonably clear and conservative on how we guide. We all are saying from the CFO to the CRO that the subscription support revenue acceleration is going to happen between 11 and 17 months. You could be confident of that, too.
There's a lot of reasons why bookings are accelerating, the capacity I have 15 -- I have today, I have like 13%, 14% more ramped capacity. In total, I have 23% more capacity. At the end of the year, I'm going to have 20% more capacity than a year before. I'm going to enter the year with 20% more capacity, of which more or less 15% growth in ramped capacity.
Ramped capacity are productive capacity. The innovation that Srini and [ Steve ] have delivered, I mean, I'm probably the luckiest CRO in the world because I've never seen so much. It's not just Agentforce. It's even across our core clouds. We also launched [ ITSM ]. I think we're going to have a lot of good discussions in our next earnings around ITSM is booming already. We just launched, we won dozens for customers.
[ Life Science Cloud ] was a great example. It's just quadruple or I don't know, the next specific statistics, but it grew a lot during Q3. And I just want to mention that this is pretty big because we were doing a lot of business in Life Science, and also medical devices, et cetera. And -- but as you know, for many years, we had this great partner that we basically partner and capturing that opportunity. We were capturing the outside commercial side, the opportunity, they were very focused on the commercial side and the clinical side. And then 1 year, 1.5 years ago, they decided to compete head to head with us, and we decided to build solutions to compete with them. And the results have been incredible. I mean we announced yesterday in Novartis. We had announced Pfizer of the top 20 of the top 20. We've already won 5 or 6. And I say it's 5 or 6 because there's one that is an embargo bad, I think there's going to be a press release later today where we're going to announce another major pharma company going to us. So we are gaining market share from [ Viva ] like there is no tomorrow.
We've already, in addition to the big 20, which there are still many in the air and they are reviewing -- they all want the Salesforce platform. That's why they were happy with [ Viva ]. They want our agentic capabilities. They want our data cloud to unify data across all the different domains in the business. And they are afraid to move with a small player that is going to build a new platform for them. So many of them want to stay and are staying. There's more than 100 Life Science customers that have selected Life Science Cloud and the moving of [ Viva ], and we are just getting started. So that's an example of innovation.
Anyways, I'm excited about the future. I'm pretty sure that we're going to continue to show this slide because I like this slide so that you see that Net New AOV is above AOV.
And that's my role. That's also my partner in crime role here, Srini, because he has all the resources for customer success, and he's obsessed in making sure that actually, we both are responsible for the Net New AOV line. So that's what I wanted to share with you, and I'm looking forward to the Q&A, and I'm going to hand over to here to my...
So thank you, Miguel. I think as my role as -- first of all, thank you, everybody, for joining and appreciate the time commitment you have given us. My role is, again, as Head of Engineering and also Customer Success. So I think when the industry is changing so much, this is a period of transformation. And what we want to be very sure is that things are changing so much, we are very closely tied because the products are moving the underlying tech stack, the models, everything is changing.
Key is to be very tight feedback loop with our products, with our customers and really feedback that loop. And even the pricing example you saw we are listening very hard. We are going to fight very hard because I think a lot of things are changing, and we don't take anything for granted, and we're very hungry. And some of the examples, I just want to give you a couple of examples quickly. on some customers and what they are seeing. And a lot of these customers have been -- have gone through this journey with us. And one example is [ Falabella ]. [ Falabella ] is a Latin American retailer, very big company.
Now what they did is like they were having this problem that a lot of their customers were calling their regular call center, but they wanted to redirect to WhatsApp. And one of the things they used to [ Agentforce was Agentforce ], can work in any of the channels that customers are in. They turned on Agentforce, and really, right now, they've increased -- they're doing about 216,000 monthly WhatsApp conversation, 60% questions auto resolved. And real interesting thing is the adoption increase they're seeing. They -- as I said, the stated goal is to move more and more to WhatsApp and then they've got a 440% adoption increase just from August to October. And they're live in three countries in Colombia, Peru, Chile, and they want to go a lot more. And that's a great question of somebody who's really saying a retailer, a consumer agent, which is really answering questions.
I think on Falabella, I know them very well. Actually, I met the CEO a while ago. The -- this is the sort of the [ Nordstrom ] for Latin America, [indiscernible]. And I think what is pretty impressive is they started with a proof of concept and they've refilled the tank as we say, they come back to us twice and now is a multimillion dollar relationship just in the agentic part of the business. Super successful, super...
And that most of their things is in Spanish. They want to add more languages there. Now that's one sort of retail use case. Then if you look at [ Smosh ], [ Smosh ] is a global leader in communication data and intelligence for regulated industries, very complicated use case. There's a lot of complex queries they get, they used Agentforce. This is where a lot of our advanced drug and reasoning systems and how we do vector indexing. This is not like to make these answers very sophisticated answers. Again, this is the other example in telecommunication industry. They're seeing a 20% increase in customer success rates. They also tried to do it by themselves a couple of times. They tried it, they saw our system because there is a complexity that we can handle an enterprise scale and they're really seeing 20% increase, faster resolution, 30% increase in service product. There's like one another different industry, different case class of problem statement.
So if you go to the next slide. [indiscernible] Telecom, French telecom company, major French communications company. They've been a Salesforce customer for 10 years. They have 10,000 field service contractors. They use our service cloud, our field service, marketing, Data 360, MuleSoft, existing sales force customer then imagine that they all have all the data already in Salesforce, they really say, how can I now change my thing. Their average call handling time was 2 minutes before. They really want to improve that they used Agentforce service in the line of flow and then they reduce from 2 minutes to 12 seconds. And then their accuracy, again, when again these are complicated use cases. And then they found a 95% use case.
And then one of the things we also measure as a leading indicator is how many of their workflows that the customer has or identified. So they're doing -- they're running about 3.5 monthly agentic workflows, and they call their agent Iris. By the way, this is the other thing we are seeing. All of our customers especially who are public facing, they name their agent. Williams and Sonoma, we talked on the earnings call multiple times, they call their agent Olive. Almost everybody gives it a personality, which is tied to the brand of the company. I personally think just like people have a website. Going forward, they'll always have an agent, which represents this brand. It starts with one use case in customer support. Pretty soon, it goes to other use cases. And for all of this, again, to bring it back, the underlying platform is important. The context is important.
Then you will see another in financial services industry. The financial services [indiscernible] is credit union. They got 2.8 million members, $25 billion in assets. They wanted to do their loan underwriting reviews. AI driven lower underwriting revenues because that's, again, a complex regulated industry use case. And then they are finding that they can handle 10% faster handle time for reports. 75% of ITSM cases autoresult and 30% projected cost in call centers. This is an example, again.
Now if you really look at it between all the four examples, I just want to highlight a little bit of the last mile that Miguel has referred to is to do that you need an underlying platform. You need the context and context has to come from different data layers, different ability to access data, structured and unstructured, really resonate tied to the deterministic and nondeterministic workflows really understands the jobs to be done, able to do not just getting live. Now these are all public facing. So they need their compliance, regulatory, cost centers. They need a lot of security from defense injection and all of that.
And then they do operations, how do you monitor the agent? How do you value Will we call [ evals ] , but basically, it's testing and ensuring that the agents what they are how do you observe them in production. So this is what is happening. So I just wanted to give you a sense of how we are very close to the customers and all of them.
Some of these customers work with their own FDs, sometimes they implement it themselves. Sometimes they're implementing mostly with our partners. So taking the feedback -- and based on these early customers, we almost added 120 features in the product. So we are learning very fast iterating into the product, and that's the journey we are in. So with that, Mike, back to you.
Great. Thank you, both. So we are going to move to Q&A. We've got a number of questions coming in that we'll try and get through. And for those that joined maybe shortly after we started, if you do have questions, please submit them into the chat, the Q&A button, you see there on the screen, and we will do our best to get to as many questions as we can.
So with that, let me first start, Miguel is going to be for you. He's coming from Kirk Materne, and he wants to click a little bit more into AELA and give a little bit more color on -- and we've been getting this question quite a bit, the impact of AELA that they're going to have a Net New AOV, like how it translates from agreement into Net New AOV and AOV. And then more importantly or just as important, what you see coming on the horizon. So as you think about the second phase of the agreement, so they signed an initial 2- or 3-year deal, what does that look like? And then what's the shape of Alas looking like in the pipeline as well? Because you guys have talked a lot about the pipeline.
So yes, we're getting this question a lot. I'm very excited because I think people are understanding the power of the AELA. AELA pretty much cement the relationship with that we strive with our customers. So it's going to have a big impact on any attrition risk, many of the clouds that they had, disappears typically is a significant increase step change increase in how we are monetizing the customer because this is the very important thing.
In the SaaS world, in the CRM SaaS world, customers are using our product like a CRM, it's SaaS CRM and the typical use cases. And we've been growing nicely, and we added some -- we added still service. We added marketing cloud, and we had 10%-20% to the way we monetize the relationship with our customers as they add new clouds.
The agentic enterprise world is totally different. It's a TAM that is multitrillion. And then when customers choose the Salesforce platform to transform all the processes to become the digital labor platform for all the transformation. The impact -- the ability that, that gives us to monetize the relationship is step change is a multiplier effect. It is not anymore 10%, 20%, it's times 2, times 3, times 4. We -- in the Investor Day, we talked to you about times 3, times 4. We're already seeing it with a lot of customers.
Obviously, [ Anila ] is already, in most cases, is already double or tripling the business that these customers have been doing with us for 20 years and a lot of sudden in 1 year because they want to become agentic enterprises, we put in front of them 10, 15 use cases, the goal in and then they double the spend with us or they triple the spend with us. I mean I presented [ Vivint ] as an example, or [ Finer ], as an example at the Investors Day. Well, those customers started solid customers that were in the single-digit million relationship with [indiscernible] with multicloud, very happy.
And then agentic enterprise came, they thought how can I transform, should I go to this vendor, should I go to this vendor? And they all realize that they needed the last mile that Salesforce has provided. I already explained the last mile, the differentiation, that's how our moat. And they're all betting on us. They started with the proof of concept we came up -- I mean, a lot of the names of how our customers are giving personalities to these agents. But in the case of Finnair CISO, which means resilience, is the agent that they put in production. And now many travelers that are stacking airports and have issues, they call CISO results of the problem. And CISO has been so successful that the volumes of actions that CISO is taking per week has multiplied by, I think, the numbers by 5 just in the last few weeks. So they went into an AELA with us. And Finnair, which was a stable company in just a year, has more than doubled the relationship with us. And this is just for a few use cases. So they have many more to come. [ Vivint ] is the same example, home security, smart home. Solutions, Randy was with me on stage. He's really -- he's the head of engineering. He's really technical. He baked us off against all the possible agentic enterprise layer competitors. The choices because he said, "I'm going to choose you because you have the data, you have the humans and you have the deterministic workflows that we want to execute on". He piloted. He launched three agents with 20 or 30 use cases for every agent mega successful, again, another 10x increase in volume of actions taken by the agent. And he said, "Okay, I'm going in. And then he did AELA. And we more than double a very large relationship that we have with him. Over 10 years, we doubled it in just 12 months. And this is happening to every single one of our customers.
So the second part of the question is, okay, now that you have the AELA, you have the visibility. It's a partnership, it's a share risk okay? We take some risk because I really want -- the worst case that can happen, the worst case scenario for us in an AELA is that the customer is so successful that they deploy 100 agents that they consume a lot that we have to hit the LLM a lot that we had to ingest a lot of data and that the cost to serve of those agreements may be high. But guess what, the renewal comes. The customer has already developed 50, 20, 70 agents is consuming a lot. Those agents will need to consume even more in the future, and there will be another 50 or 100 agents. So we will recap the agreement, and we will make it again, share risk, but we are very confident that the profitability of these agreements are going to be very high.
So this is going to be a cornerstone of our strategy. For me, the message is this new TAM that we've been asked to participate in is a new sport. We are now playing into a different field and it's significantly much larger. And every time that we get one of our customers, SaaS CRM customers into the agentic enterprise new sport. Essentially, they double, triple or quadruple the business that they were doing with us, which is very exciting.
By the way, they are very excited because they use our software in incredible new ways. I mean the conversations that we have with these customers when they talk about their [ Viva ], then [ CISO ], then Olive, it's very exciting. You're going to see a lot of household names in 5 years. Everybody is going to be talking about the names of these agents for every service. And there is significantly more to come. We have 18,000 customers. Nobody , please ask other companies how many customer-facing agents have you sold? Tell me stories. They will give you 2, 3, 10 stories. We have 18,000 stores and growing. By the end of the year, we're going to be close to 25,000 to 30,000 stories, okay?
And we're going to start the year with those customers. coming back and refilling the tank. I mean I was in Q1, if you remember, I was very excited because I found 3 customers. We had at a time 3000 plus, three customers, obviously, most of them are not bought in Q4, in Q1, three of them knocked at our door and say, okay, I need more credits. I need to refill the tank. And I was very proud.
Well, this quarter in Q3, more than 50% of the bookings that we did with AMF but also with Data Cloud came from customers reselling the tank. There were 362 customers refilling the tank, okay? So as the installed base of Agentforce customers grow, the number of customers coming to us refilling the tank is going to exponentially go. And this is -- I mean, this is a panacea. This is the world of consumption where short -- I mean the sales cycles become very short, where a productivities go up because they don't really have to do much. The digital labor is already working for them. And then the customer calls us. Okay. I need more credits. I need more fuel to the tank. Anyway, very exciting.
Thank you, Miguel. So we've got a lot of questions coming in. This is great. I really like this next question from Terry Tillman my friend from Atlanta. And this one is going to be for Srini. And I personally I like it because we've spent a lot of time as a leadership team talking about this, the importance of this technology as we continue to advance agent for.
So Srini, could you give a little bit of color and introduce maybe for the folks on the call that haven't been as close to it, the voice innovation that we've been injecting and recently launched into agent force and the relevance of agent script as well.
Thank you, Terry. Great question. So as we've been working on voice for a year, the GA, and we did a lot of pilot customers with GA, the dreamforce. Now we have a lot of customers who are trying it. I think the critical thing to understand is, one is voice is a new -- right from day 1, we realized when we build the architecture, the -- one of the most important things is the agents have to work in different channels. I gave you a WhatsApp channel as an example, at Falabella, like it could be WhatsApp, SMS, voice, web, embedded in other agents like Chat GPT. So it has to work on all channels. .
What customers do not want to do is redo it for every channel because you realize that it's very hard to get all your data right, put all the guardrails and do it and then imagine replacing it. So one of the big advantages of us on Agentforces customers, when they try to open up in one channel, it's just switching a switch and enablement, and then it will work for white to because the same logic, the same prompts you have given, same reasoning, same knowledge base is everything the voice agent will be able to use because the -- what drives the voice agent is the same reasoning engine that drives the chat agent, the WhatsApp agent and all. So that's why voice is there. hopefully, we cannot share. We haven't gotten permission from these customers to share their names, but we do a lot of customers, but hopefully, by next earnings call, we'll have customers who we can publicly reference as voice.
Tied to that, you asked about Agent script. One of the learnings that -- this is important, I'll keep repeating to that. We are working very closely with the customers. We are working, we are hand in glove. We are trying to learn what they're doing, what they're doing, RMDs are doing, our partners are doing.
One of these things, and I think if you'll realize this word, I used call what we realized is people are writing prone. They say, do this, don't do this. They keep the prompts keeping longer and longer. And then the LLM are great until some point and then they get confused. And so what we saw was our developers, our engineers or everybody implemental spending a lot of time in what I call a prom doom loop, where -- It's as though we forgot engineering the regular programming. So I think it looks like a hammer, everything looks like a nail, because I have a hammer. So what we said is, hey, there are a lot of things. The LLMs are very good. let's use them. There are a lot of things there. They are not good.
So if you really want a prescribed frog where you always want to do some authentication, LLMs do it when you give the instruction, they don't guarantee it. In a B2C scenario, maybe 95% accuracy is okay. In an enterprise scenario, they want 100% the standard operating procedure. And then what we found is, hey, there's a much easier way to do it. So we introduced this agent script, which says, hey, let's use the power and creativity of the LLM where you want and the determinism of the regular script or regular programming then you don't want that. And in an easy way so that your time to implementation gets less, your testing cycles get reduced.
So I think it's almost you have to think about it is agent script, just like voice is new channels, agent script makes the entire agents much more resilient and for an enterprise use cases, but also make your time to test and go live much shorter. That's why it's very powerful.
Great. Thanks, Sean. Next question we have is coming from Mark Murphy and team. and we're going to double click into the kind of the do-it-yourself dynamic that we've been seeing because I think it's a really important dimension to our ramp up agent force. And the question really revolves around customers who may start out on the do-it-yourself path and then coming back or boomeranging back to Salesforce in the end to adopt Agentforce. But I'll ask both Miguel and Srini to chime in on this one. But can you guys provide some color around what you're seeing in the customer behaviors. And then just as important with that, what's the time to value that you're seeing with your customers? And what are some of the things maybe for Srini, in particular, what are some of the things we're doing to help accelerate that kind of value.
Yes. So the good news is Actually, I don't like the word Boomer because it's not that they leave us for us and then come back, which is sort of the Boomerang. It's just that they believe that they can build the capability without Salesforce. And then later, they realize that they need to do with Salesforce.
So first of all, the good news is, and this is very important. I keep referring you guys to the huge opportunity of the identic enterprise. Every single company in the world. I mean last quarter, I was in 12 countries, three continents. I met 400 customers. I had conversations with 400 customers probably it was 1011. Every single one is experimenting with multiple technologies in different domains of the company, they use it eternally. So obviously, the one domain where we really want to own and really grow with our customers is the customer domain.
But even the customer domain, there are many customers. I mean we have 18,000 agent force customers out of 200,000 basically. So it means that the other 190,000 customers. Today, they're experimenting with something else, which, you know what, is huge news because they know what they want. They are going to hit the wall because they're going to realize that they don't have the last mile.
And I'll give you a very quick example, and then maybe you can also add to that. Huge bank in Europe. I'm not going to go to the country Europe, otherwise, it because it's the biggest bank in that country. The great customer of Salesforce, 30,000 financial services cloud licenses, 8,000 Service Cloud in the call centers. I mean like obviously many double-digit, healthy double-digit million of AOV with us. And a year, 1.5 years ago, they started experimenting and they -- somebody had the great idea that they could do this with Microsoft.
And then they took all the CRM data from spare went to Azure they put it there, then they use copilot to get the logic and they put Microsoft like 30 engineers to work on that for 1 year. They didn't get anywhere because what they built was disconnected from what their 43,000 employees of this bank, we're doing every day. Triggering workflows. This bank, for instance, they have more than 1,000 different flows that have been codified in the Salesforce apps, which is our automation that the humans are triggering every day to the tons of millions of automations triggered by the Siemens every month.
And so they built something that was disconnected that was super heavy that was very custom. And then at that point, obviously, we have a great relationship, we say, "Guys, we can do this. It's embedded where the humans are with the best technology we say agent force with Data Cloud, bringing all the information from the different units together". And they say, okay, let's do it. We put 3 not even the solution engineers and they built the same but embedded with the humans with the workflows in 1 month. And then a month later, we signed a double-digit, double-digit multimillion agreement with them to add to what they were doing, and that was just the beginning.
Now we're talking to them, again, to double that. because now they want basically all these capabilities to every single employee in the bank. And by the way, they are -- they love. These are the provider for many of the things that it doesn't make sense to do it yourself when you are in the customer domain. Now if you want a solution for some supply chain or whatever, well, we were not a player there. By the way, now we are because we've got real. But my point is, there is a lot of experimentation. This is demand that is going to come to us. It's the best thing that can happen. 100% of the customers are going to become an agentic enterprise.
Who are they going to choose? Listen, I think most of our customers are going to choose us. And what I said earlier, this is very important when they choose us, it's not that our business with them is going to grow 10% or 20%. Our business with them is going to triple or quadruple.
So do the math, of course, it takes time. First, we are first educating our thousands of new AEs that we are adding to our go to market, then they have to get the face time with them with the customers. be in front of them, explaining the concept of the last mile. And then the customer needs to make a decision and then we need to pilot and then we need to find the success, and then they go with and it takes time, but we are seeing this accelerating like never before. That's a testimony of that is the pipeline. We never had this size of pipeline, very healthy double-digit growth in pipeline in open pipeline in next fiscal year. So things are moving in the right direction.
So just -- I think Miguel answered most of the question. Just a little bit more specific context is, like I said, some of our most advanced customers, most forward-leaning CIOs, I would say, who are ahead of the curve. They are always innovators. They started 2 years. So they went through all the experimentation. So they're more clear on what works, what doesn't work, what is the cost. And so they realize that there are things which is not work for them to solve. That's why you need a platform. This is the same -- why do you buy a platform versus why do you want to build yourself? .
I think they also got fed, including me, as I'm also an engineering I'm a practitioner of whatever I do, I'm also using white coding my engineering teams. I really know what works, what doesn't work. What does the limit. So I think they learned it, so they are much more clear that what it works. At the same time, by the way, like Miguel said, they have multiple agent initiatives.
One of the other things, which really helped us all across the platform, we standardized on the open standards, right, from the data lake layer with iceberg right from MCP, different models. And now with agent graft, MuleSoft agent graph, like where you do -- we support A2A. So it allows them to say that, hey, I can build specific domain agents I can -- even including our absorbability with open telemetry standards and stuff like that. So because the platform is open at every layer, now these customers are saying that, "Hey, for these domains, it's not worth me is trying to build I'm going to use it. But one of the things we want you sales force is if I want to call your agent for some reason, let's say, I built it on AWS or Azure or Micro-custom Google or something. Can I talk to your agent"and that's what Milo graph is. And I think one of the most resonating things which I found from these enterprise CIOs who are little advanced is, they already see the future, this multi-agent orchestration. And one of the most important things they glued on right now is [indiscernible] agent graft because it allows them the Federation. They can -- they don't need to do things, which they don't need to do. They get out of the box templates and agents, like we said for each of the vertical with specific domains. So they don't do the heavy lifting that they don't need to do.
They will definitely use their teams their team's bandwidth on specific uses, which are unique for them. And so we enable this multi-agent world with open standards, and that's what we are seeing. And I think some of the other people who are a little late to the game, they will come many 6, 7 months. They learn that, hey, it's not the day 1 problem. When you go good demo. It's once it's in production and day 1 and 2 because these things degrade if you don't do it. There's a lot of work. Just like a human, you need to performance manage them. It takes a lot is what we are learning with help.salesforce.com too. They realize the overhead is not worth it. I better depend on the platform. So I feel that's what we are seeing, and I can see that going more and more.
Perfect. So we've got a number of questions coming in. I'm actually going to do kind of a two for here, and I'm going to jump down a little bit and then come back and combine a couple of questions. But -- so this next one is from Tyler Racket City QII -- going to take the first half of this question where you asked about the net new AV growth statement of net new AV being higher than AOV growth in H2and what the comparison is on Q4 versus Q3. We obviously haven't disclosed Q4 versus Q3. We've been vocal about Q3 being strong. But the forecast and how we come up with it, obviously, is based on pipeline and our projections around expected bookings in Q4. So that also feeds our CRPO guidance for the quarter.
So that's kind of the way I would frame that. The second half of Tyler's question, I'm actually going to combine with Michael Turan's question from Wells. And it really revolves around the promise or the visibility we gave everyone at Investor Day around the uplift that we're going to see over the long-term horizon AOV synonymous. And what adoption looks like within customers for agent force and we go from first use case, second use case, 30 use case. Miguel laid out, obviously, a slide earlier that we consider to be very important to how we land this with customers on introducing a number of agent use cases. But maybe we'll start with Srini and Miguel, I'm sure we'll chime in. But maybe, Srini, can you give some insight into how you approach the deployment forward deployed engineers, obviously, has become an important leg of our strategy and trying to drive that. And then Miguel, maybe if you can expand on that, talking about then what the conversation becomes with the customer and expanding to the second, third, fourth use cases.
Yes. So I think let me -- also, there's a lot of hype around the term forward deployment engineer, like what it is, what it is not like. So let me deep like just demystify some of this. When a new product comes, we always used to do that. We'll have a small team, which will work initially with the initial call them pilot and then have the engineering teams work closely to mature the product. Basically in the world of agency contract, we so most the underlying sale is happening even in underlying technologies. We wanted a little bit bigger investment to iterate.
So one key role of our forward deployment engineers is to mature the product, okay? So that like it easy for customers to implement, get the feedback iterated. So which I would call them as product FDs whose main job is to give the feedback to the loop give feedback of the product engineers, what's happening in the ground, reiterate fast to mature the product so that we can scale it because we have 200,000 customers across so many countries. And then Part of doing that also is work with our partners, SIs, correct to really ensure that this is -- this agent transformation is like it's a slightly different model. So I think we are working with standardizing the playbooks and all for our customers. So why -- so as you see, now what was interesting for me is of the thousands of customers we have live initially maybe 8 months back, almost every implementation we were involved.
Now a lot of times, I'm finding that this customer is live and very big usage, and we are not even involved, which shows which is where I want to be because I want to mature the product. So the cost of implementation can be, first of all, a, the customers could implement it themselves or any of our partners can implement it. correct? While we're improving the product.
So I think the structure and at some point, right now for the initial customers, our aim is adoption and maturing the product and tracking it. Some of this, we are bundling. At some point, if you are an AELA in a land all we're going to be part of the package. And maybe at some point, we will also charge for the FDA motion. We are not there yet, but I think that's what we are doing. But we are moving -- my main goal is to really mature the product where we can really iterate it, and then we get all our lean on our partner ecosystem. And in fact, we are working very closely with a lot of our big partners like Accenture, Deloitte, KPMG and others and across the world, specialist partners to really scale this so that they can take it because to really deliver this agented transformation of the TAM, we can't do it alone. We really need our entire partner community, and we are having regular meetings that are part of our training. In fact, we're running FD bootcamps where the partners are coming with us. So I think this is going to be a whole of not just sales force, but the entire partner ecosystem.
Another thing I just forgot to tell you is because of these open standards, when we say partners, is SI partners, but a lot of these agents, I think if you remember what Miguel has showed on the second slide of all the different agents, a lot of our ISV partners, our Independent Software Vendors partners, they will build, just like AppExchange, there'll be an agent exchange, they'll be building a lot of the last mile agents on the platform. And we're working with a lot of them and they will build those actions and agents. We already announced a Dreamforce hundreds of actions through our AOVs. And I think as the platform is maturing, we're taking the feedback and the whole cycle will repeat.
In fact, in the point of view slides that you saw a mini version just complicated in the bigger slide. But essentially, when we go to every industry, and we show the 150 agents that we need to deploy, we actually qualify every agent, and we said, these 50 are embedded already in our platform out of the box. This 25 million come from our ISV ecosystem that we've already certified them, so they work on our platform. And then these other 50, you need to build them yourself, but this is how you build them. This is the data that you need, et cetera. So partners are fundamental to really accelerate this revolution.
The demand is going to be huge. Every one of our big partners from Deloitte to Accenture to all of them. They are getting ready with massive hubs with experts. They're getting all certified on the Salesforce platform, the Agentforce, the Data 360 and our apps. And I think one to finalize with the question is how fast people go to double to triple to quadruple. It actually depends. It depends on where the customer is in their mindset, their conviction on how much have they experimented. What I can tell you already is that we've seen dozens of customers, probably 100 customers already that they've doubled. But they've doubled a successful relationship that they had with us for 10 years with multicloud and in just 1 year for an initial set of use cases, they double the spend with us. Which is a great indicator that probably they're going to go 3, 4, 5x. I mean there is one -- a group of Vacasa, for instance, is an example of a financial services company in Central America. They just went 5x in the first shot because they saw it, they want to go fast, they want to be differentiated, and they basically -- their relationship with us has multiplied by 5.
So this is like a step function for our business, also for our partner business. And my goal, listen, is to move very fast to get as many customers to adopt our platform to become agentic enterprises and to do it with full commitment with an AELA. They can do pay as you go, and then we're going to see the times 2 and times 3 or time 4 is going to take longer. And of course, the very big accounts. We have a lot of accounts that pay us more than $100 million. We have a lot of accounts that pay us more than $150 million. Those would take a bit longer to multiply by 4 or by 5.
But some of the wins. When I look at the top 10 wins, and this is a cool statistic that I would like to mind share with the team here. So if you look at the top 10 transactions that we did in Q3 just order of magnitude, those included more or less $105 million of Net New ACV. And if you look at the TCV, so what is committed in the contract, approximately more than $1 billion okay? The 10 transactions, basically in our RPO, it shows basically more than $1 billion.
Well, in those transactions in the ACV. Seven of the 10 transactions were driven by the agentic enterprise transformation with Data Cloud and Agentforce, 7 of the 10. There were others that were single cloud that they wanted to expand but seven of them, which is great because it's 7 of the top 10. And when you look at the -- how much did they bought of agent force and Data Cloud. Actually quite a bit, 30%, 35% of the ACV was agent for [indiscernible] Data Cloud. The West were our core clouds. And in the total bookings, it was less than 15%. 85% were our core clouds. What this means is, number 1 is agent for entitled prevalent in our biggest deals. Customers are accelerating their multi-cloud transformation because of Region Force and Data Cloud. So Data Cloud and enforce make all of our clouds better, that's why Mike Mark continues to say, which is true. Sales cloud is no longer sales cloud. Service Cloud is no longer sevice cloud. Marketing clients, it's Agentforce cloud, Agentforce Service Cloud, Agentforce Commerce Cloud, Agentforce marketing cloud.
Yes. Well, thank you, Miguel. Thank you, Srini. And with that, we're at time. I really, really appreciate the participation today and the interaction questions were great. If you haven't gotten enough Miguel yet, we'll have Miguel on stage at the Barclays conference next week with Rainbow. And then I do have an ask for everyone on the call, if there are what other topics you all want to hear about, we have a quarterly session of this going on. And so we're always looking for new topics to bring you guys more insights into what's happening in the business.
I know we are up on time, but there was a question about commerce comes Cloud. And I think I want to address it because I want to leave it hanging.
So we totally transform our Commerce Cloud offering. And the question was about what -- how are you doing to differentiated? Do you seem to have lost market share, deceleration. So we've actually spent the time innovating and building a stronger Commerce Cloud. And the basis of our stronger Commerce Cloud is we made it head list. Most of the other options are also head list. We've added a very powerful order management platform around it, which is that business is growing very fast, very important. We made it totally agentic. So it's not commerced, it's not commenced. It's Agentforce Commerce Cloud. So now you're going to be -- you're going to have a shopping system agent on everything that you do. We've added a point-of-sale solution, very modern points or a solution that is growing now a lot from a small base, but it's growing significantly.
And then finally, we have connected it much tighter with the other clouds. So listen, if you want to just buy a stand-alone comment for our website, probably we're not the right option for you. If you want to build another touch point in your customer engagement, connected with marketing, connected with service, connected with agent force. We have the obvious choice. And that's the big deals that we're winning on Commerce Cloud. Commerce Cloud was one of the fastest-growing Clouds in Q3 also for Net AOV, but of course, of a lower base than the other clouds, but I'm very excited about the future of Commerce Cloud.
Great. Well, thank you, everyone, for joining. Appreciate it. Have a great one.
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Salesforce — Special Call - Salesforce, Inc.
Salesforce — Special Call - Salesforce, Inc.
🎯 Kernbotschaft
- Kern: Salesforce zeichnet das Bild einer beschleunigten Agentic‑Enterprise‑Adoption: Agentforce + Data Cloud sollen als „letzte Meile“ (Kontext, Apps, Menschen) große Mengen digitaler Arbeitskraft orchestrieren; Management betont, dass Net‑New AOV (Net New Annual Order Value, jährlicher Neuauftragswert) aktuell schneller wächst als die Gesamt‑AOV und damit die Umsatz‑Re‑Beschleunigung antreiben soll.
📌 Strategische Highlights
- Moat: Differenzierungsbehauptung: Plattformnähe (Daten + Apps + menschliche Workflows) ist die „Last‑Mile“‑Kompetenz gegenüber DIY‑Projekten; viele Kunden kehren zurück, weil externe LLM‑Lösungen die Betriebsprozesse nicht zuverlässig ausführen können.
- Kommerz: Neues Lizenzmodell AELA (Agentic Enterprise License Agreement) plus Pay‑as‑you‑go/Flex‑Optionen sollen Preisdiskussionen entschärfen und Nachfrage in planbare, mehrjährige Verträge verwandeln; AELA wird als wichtiger Hebel für Multiplizierung der Kundenumsätze dargestellt.
- Go‑to‑Market: Playbooks für Top‑Branchen, 150+ vordefinierte Agenten, Vor‑Ort‑Ingenieure (Forward‑Deployed Engineers) und Partner‑Ökosystem (SI/ISV) sollen Time‑to‑Value verkürzen und Skalierung ermöglichen.
🔭 Neue Informationen
- Neu: Konkretere Operationale Details zur Umsetzung: branchen‑spezifische Agent‑Kataloge, AELA‑Pipeline (Management sprach von steigender Zahl abgeschlossener AELAs) und Product‑Features (Agent Script, Voice‑Support) — keine neuen finanziellen Guidance‑Zahlen, aber klarere Kommerz‑ und Rollout‑rahmen.
❓ Fragen der Analysten
- Impact AELA: Analysten haken auf Übersetzung AELA→Net‑New‑AOV nach; Management sagt AELA reduziert Abwanderungsrisiko und multipliziert Bestandsumsatz (doubling/tripling bei Kundenbeispielen).
- Technik: Details zu Voice und „Agent Script“: Kanalunabhängige Agentenarchitektur, kombinierter Einsatz von LLM‑Kreativität und deterministischen Skripten für Unternehmens‑SLA‑Sicherheit.
- GTM/ROI: DIY‑Projekte kommen oft zurück; Time‑to‑value wird durch Plattform‑Embedding, Forward‑Deployed Engineers und Partner beschleunigt — aber die Ramp‑ und Governance‑Arbeit bleibt anspruchsvoll.
⚡ Fazit
- Fazit: Für Aktionäre bleibt dies ein Produkt‑/GTM‑update mit positiver Implikation: Salesforce positioniert sich gezielt als bevorzugte Plattform für „digital labor“ und schafft mit AELA und einem breiten Agent‑Portfolio Ansätze zur skalierten Monetarisierung; kurzfristig sind die Aussagen operativ/qualitativ, die erwartete Umsatz‑Reaccelerierung bleibt an Buchungs‑ und Implementierungserfolg gebunden.
Salesforce — Q3 2026 Earnings Call
1. Management Discussion
Good afternoon, everyone. My name is Leila and I will be your conference operator today. At this time, I would like to welcome you to the Salesforce Third Quarter Fiscal 2026 Conference Call. This conference is being recorded. [Operator Instructions] At this time, I would like to turn the call over to Mike Spencer, Executive Vice President of Finance and Strategy and Investor Relations. Sir, you may begin.
Good afternoon, and thanks for joining us today on our fiscal 2026 third quarter results conference call. Our press release, SEC filings and a replay of today's call can be found on our website. Joining me on the call today is Marc Benioff, Chair and CEO; Robin Washington, Chief Operating and Finance Officer. We also have Srini Tallapragada, President and Chief Engineering and Customer Success Officer; and Miguel Milano, President and Chief Revenue Officer, joining us for the Q&A portion of the call.
Some of our comments today may contain forward-looking statements that are subject to risks, uncertainties and assumptions, which could change. Should any of these risks materialize or should our assumptions prove to be incorrect, actual company results or outcomes could differ materially from these forward-looking statements. A description of these risks, uncertainties and assumptions and other factors that could affect our financial results or outcomes is included in our SEC filings included in our most recent report on Forms 10-K, 10-Q and any other SEC filings.
Except as required by law, we do not undertake any responsibility to update these forward-looking statements. As a reminder, our commentary today will include non-GAAP measures and reconciliations between our GAAP and non-GAAP results and guidance can be found in our earnings materials and press release. And with that, let me hand the call over to Marc.
All right. Great job, Mike. And thanks, everyone, for joining us today. Well, as you can see, first of all, great seeing everyone at Dreamforce. We're so happy that you are all with us. And now you can see we've delivered strong results for the quarter across all of our key metrics. We're continuing to execute on the path to our $60 billion dream that we outlined in detail with you -- all of you at Investor Day. And we delivered really strong bookings. Miguel is here. He's going to talk to you about that.
And we have delivered incredible results with Agentforce. It's really exceeding our expectations. You're going to hear all the details, but I think that you could see 3.2 trillion tokens delivered for our customers. It's all exceeding our expectations. We're going to get into all of that detail as well. That's the core of our organic innovation. We're making these disciplined strategic acquisitions like Informatica, also now online in the company. We're really excited about the harmonization, integration, federation that Informatica plus Data 360 plus MuleSoft is giving us, and that's going to strengthen our overall leadership in data and, of course, AI.
And we're ensuring that we have the distribution capacity, that's extremely important for us because we are a direct seller in place to support long-term growth, and Miguel has made some fantastic investments over the last 12 months in all of our core segments, we're going to talk about that as well. And finally, Robin is going to speak in more detail about the capital allocation strategy and the investments that we're making for fiscal year '27, which we're getting very excited about and a very clear focus on our continued path for, I would say, very sustainable, profitable, durable growth and innovation in the company.
Now you are all at Dreamforce. You saw that energy, the level of customer success. It exceeded my expectations. And you saw how we're bringing humans, data, AI apps together to build the Agentic enterprise. And we just couldn't be more excited about that and how customers are receiving the message. Every CEO I met at Dreamforce. And I mean, every CEO I speak to just in the last couple of days, I had some great meetings. And I'll tell you that -- everyone knows that they want to get to the next level in their business to bring AI in, become more productive, become more efficient, become elevated as Matthew said in the opening video.
But they all know they now -- they've got to become these agentic enterprises. And I don't think for a lot of them 2 years, 3 years ago, maybe even a year ago, they really understood that opportunity, and they are now more motivated than ever to do it. We're going to hear about that some story, great stories from the quarter -- and of course, we've all read that crazy MIT study where customers went off trying to build their own models and try to build their own toolkits and this and that and DIY it and now they realize the real value from AI is delivering, number one, customer agents, and we have so many examples, but now I think about $500 million in Agentforce revenue, talking about customer agents, but also and what's really exciting here at Salesforce.
And some of you have seen it, but probably a lot of you haven't is employee agents. And we've really delivered an incredible new framework deeply integrated into our Slack product. Every Salesforce employee already uses it every day I do, and it's the core of every demonstration we give to our customers to show how we have unleashed with Slack, something new called Slackbot, which is really the heart of our employee agent strategy, and you're going to see that. It's incredible. It is able to go not only through Slack, but and not only through the whole Internet, but also through all of our customers' data that they have basically provisioned in a secure way through Salesforce as well and deliver a context.
And I'll tell you -- now before I do a customer visit or call or whatever it is, I'll just kind of sit right down. I was with a really good friend of mine. Just this weekend, I had lunch with him, and he's a top venture capitalist and he had been a huge investor in the Coinbase. And I'll tell you that we're just sitting there, just talking about, hey, tell me about everything with your venture capital company, tell me everything about this venture capitalist and then also tell me everything about Coinbase and the company and our relationship. And then it's able to deliver to me an absolute and complete not only analysis, not only a summarization, not only all of the detail, but next steps, how to sell, what I should do exactly for the customer.
And I love demoing this to customers because they don't think it's possible. And then when they see it, they say, "Wow, this is what AI was meant to be." And I'm like, this is context, this is data. This is apps. This is the best of the large language models and delivering it all to you. Well, anyway, let's get into the quarter. Q3 revenue was $10.26 billion. It's up 9% year-over-year, 8% in constant currency. Our non-GAAP operating margin came in strong at 35.5%. And cRPO was outstanding. You see already $29.4 billion, up 11%. Miguel is going to talk about this great quarter we had -- the best quarter, I think we've had actually in 3 years and 11% in constant currency and RPO is nearly $60 billion, growing 12% year-over-year. Kind of huge numbers, but very exciting, considering we've also rebuilt all the products as well and delivering this AI future for everyone.
This really is signaling to us that it's a strong pipeline of future revenue as customers ground their AI future in Agentforce. In the third quarter, operating cash flow was a whopping $2.3 billion, up 17% year-over-year. Free cash flow was $2.2 billion, up 22% year-over-year, and we expect to finish the year with nearly $15 billion in operating cash flow. That was pretty awesome, I think. I think it's more operating cash flow at $15 billion [ than ] even Walmart. So that's awesome. Agentforce and Data reached nearly $1.4 billion in ARR in the quarter, up 114% year-over-year, including Agentforce ARR of about $540 million, 330% year-over-year. And I think all of our account executives, [indiscernible] I think we've got about 15,000, I don't know what the exact numbers out there are all selling this now.
People really can understand it. We can demo it, we can show it. But I think you've all seen like what our customers are doing. And the one I love and that I use because I'm a huge customer is Williams-Sonoma's version of Agentforce, which they call all of [ Olive ]. And if you haven't been on the Williams Support -- Williams-Sonoma's website and seen the sous chef that they call alive and used it, I think the quality is what I'm most impressed with that it's really very, very good. You don't see hallucinizations. You see really kind of the customer personality, the quality, the ability to deliver value, and they are saying that's about 60% of their chats.
We've got a whole another level to go with them with voice, which is coming, which is very exciting. This is our fastest-growing product ever. And every Salesforce app now not just sales, service, marketing, commerce, all of them, Tableau, Slack, our new ITSM, supply chain products, they've all been rebuilt, and Sreeni's here, he's going to talk about what we've done to bring Agentforce into every product we have and we transform Agentforce from being a product to a platform so that all of our apps can reason, learn, take action, collaborate with users, but it's really about humans and apps and the AI and the data all working together.
And that is what's so exciting that every part of our platform is now so deeply integrated and because all of the data is unified. And every app shares the same metadata. They speak the same language, and you really get that feeling when you are using the Slackbot and Srini will tell you about it because all of a sudden Slackbot is able to like read across all of our data, but then talk directly to you and give you that elevated experience.
So when an LLM is interacting with Agentforce, it's getting that strategic context from our data from the data on the Internet as well, from the data that it's been trained in. And then how you -- knows how your business operates, it's really able to give you that. And that's because Salesforce is unique in that we have data that makes business more valuable. It's that customer data, the service data, the sales data, the marketing data and then we're able to deliver it in a tremendously friendly way.
We've rebuilt all of our products to deliver this agentic enterprise really just getting going. I think Srini will tell you we were really brainstorming a few years ago when we first created our GPT series, we were starting to begin to integrate the large language models. I don't think we exactly knew that at this point, we'd be able to deliver this incredible customer agent experience and this incredible employee agent experience. In fact, 6 of our top 10 deals in the quarter are now driven by companies that just want to transform with Agentforce. And that's a big thought because a year ago, we're basically just trying to ship the product. It was just coming out of beta. It was like a very strong version 1, but it's more than a strong version 1 now.
And I think everyone can go and look at that example with Williams-Sonoma or with SharkNinja or with -- I mean there are so many great examples that I use every day. I know Miguel has got his remarkable pad in front of him. So I think that just a year since we introduced Agentforce, we've closed over 18,500 Agentforce deals. 9,500 of them are paid transactions, it's up 50% quarter-over-quarter. All of our reps now kind of have the acuity. They've got the nomenclature, they're enabled. That was a huge lift for us to start to bring the whole company into this AI revolution and give them the tools and now these great customer examples.
And it's happening around the world. I just got back from Japan and I saw it there. I was in the U.K. I saw it there. I've seen obviously throughout the whole United States. It's really a global phenomenon. So Agentforce is now powered Here's a few interesting things. Agentforce has powered 1.2 billion large language model calls, that's interactions when agents invoke a model to understand contacts and decide the next best action. Across the apps, you've seen the omnichannel supervisor like built into the service cloud, where all of a sudden, I'm a customer. I'm coming into the website even like Salesforce to help.salesforce.com or any of our customers' websites.
And I'm in there, and I'm working and then all of a sudden, I've hit kind of the limit of what the LLM can do, I can escalate immediately, also write to a human. And that's where the humans and the agents and the AI and the data all have to work together. And our top 50 customers, including -- and Miguel has got this story in his pocket, but Falabella, Vivint, DIRECTV. There's so many great stories, more than 200 million Agentforce LLM calls in Q3 alone, on track to power another 2 billion over the next year. And those LMs now are calling these agent force actions such as updating the opportunities, creating a case, handling service inquiry and the number of average weekly actions has now risen about 140% Q-ver-Q.
So we're really seeing the adoption and the usage. And that's what we're exciting. And here's the number we really haven't focused on, I think, in an earnings script, and I don't even think we hit it last time exactly, but Agentforce has processed more than 3.2 trillion tokens. So 3.2 trillion tokens of LLM gateway so far. And we're going to start talking about that concept. We saw that in OpenAI's recent announcement that we were in their [ trillion ] Token Club. And of course, we use all of the large language models. The -- they're all great. We love all of them. We love all of our children, but they're also all just commodities, and we can have the choice of choosing whatever one we want, whether it's Open AI or Gemini or anthropic or what there's other open source ones, they're all very good at this point.
So we can swap them in and out. The lowest cost the best one for us, making us basically the top user of these foundation models. And that point that we did 3.2 trillion tokens, let [ Bill Bo Bagans ] know that we've got adoption and usage happening here with this large language model gateway. That was just out to JR Token himself, but that's the end of the jokes for the call.
In October alone, token usage was nearly $540 billion, up 25% month-over-month. And I just don't think any other enterprise software company has that's quite like this. This isn't your [ clippe ]. This is not your kind of a good AI demo. This is real enterprise adoption of agentic AI and capability at scale globally. And those numbers are going to keep growing as customers put Agentforce to work across their business, but not every task or step in the workflow needs to call the LLM, we call that determinism. And determinism is really important because for those of us who grew up in software, we used to call it if then statements, but now we call it determinism.
But determinism is that, hey, if I need to do this, go to the LLM, but I probably don't need to go to the LLM, just do that. So that is going to even reduce our costs further and not hit the LLM as much as we do. And that's why we built hybrid reasoning and agent script and our AI teams are just crushing it on that. And we're getting customers the best of both worlds, combining LLM driven reasoning and deterministic precision. We had strong performance across Agentforce Service, Agentforce Sales and Slack. And those 3 apps are just a powerful combination for [indiscernible] Salesforce. We use those every single day, we live on them. It is really the hat trick for Salesforce with large customers to say, "Let us show you what we're doing in service. Let us show you what we're doing in sales. Let us show what we're doing in Slack. And it's a Wow experience right now. It's only going to get better.
And in fact, if we included the full contribution of Agentforce, just in service, we used to call it Service Cloud, now we call it Agentforce service, but you look at agent for service we would show an additional point of growth in Q3. Now Mike likes to carve off the agent thing, revenue, Heath wants to have it in his own line, blah, blah, blah, it's a huge argument between me and Mike, and the reality is, look, you're not going to have agent for service or agent for sales without the AI. So it's just moving.
And Slack is now where it's coming all together, and that is this incredible conversational interface for every app, every agent, every workflow. I'm going to get to a really cool point in a second. When we released this new Slack bot every -- you've got to see it. So you've all got friends or Salesforce employees, take them aside and have them show you Slackbot. And just do whatever query you want and say, "Hey, I'm talking to this customer, I'm talking to that. I tell me this, I -- and you are going to see some incredible things, how it has the ability to search across Salesforce and build agents and create things and do this incredible work on your behalf."
Now I'll tell you -- and I'll just tell you that for me, Slackbot is like chatting with just one of our Ohana that knows everything about Salesforce. So it's pretty awesome, but nearly 90% now of all of the Forbes top 50 AI companies are using Salesforce. Let's just think about that for a second. 90% of all the Forbes top 50 AI companies, those are the Anthropics and Open AIS and the [ blah, blah, blah ] companies, okay, that is our cognition cursor figure AI, okay. They all average about 4 clouds each already. And 80% of them are using Slack to run their business. So if you're with those companies, hey, say, "Hey, show me how you're using Slack. They may not have Slackbot yet because we've only turned it on for a small number of customers who are about to hit the switch and everybody is going to see this employee agent power. So that most people have seen that customer agent power. Now they're going to see the employee agent power. And they're going to see how it's built on Agentforce, how it's built on the apps and how it's built on the data.
Now with all these companies, we're really partnering with them. So we can really leverage the best of what they're building, the frontier models, the agents and even Srini's using the coding agents now. And look, you've heard me say this over the last few years. And we kind of -- Miguel is going to come to this point, but we all know the speed of innovation in the last 3 years as far out seeded the speed of customer adoption and customers have been racing to catch up to what we've been doing. But we do see that changing. And we saw that at Dreamforce. And I know all of you saw that also that customers are really saying, "Yes, I'm going to use this now, I'm going to do this. I'm going to put in my customer agents. I'm going to put my employee agents. I'm going to get my omnichannel supervisor. I'm going to harmonize my data. I'm going to federate my data.
I'm going to upgrade my apps. And customers in production with Agentforce have jumped now 70% year quarter-over-quarter. So customers in production with Agentforce jumped 70% quarter-over-quarter. That's the stats that we're looking for. Great companies like Uber, like Conagra, like LY, like Williams Sonoma, like all these great companies that we've been talking about and the consumption flywheel is gaining traction. In the quarter, more than 50% of new Agentforce bookings as well as 50% of Data 360 in bookings came from existing customers, expanding their investment, which was awesome and really showed adoption.
And we are very focused on adoption more than ever before, especially as an Agentforce. Data 360 is the foundation for every Agentforce deployment, and it's accelerating in Q3. Data 360, the product formerly known as Data Cloud. In Q3, Data 360 ingested 32 trillion records. 32 trillion records, up 119% year-over-year, and that includes 15 trillion through zero-copy data integration up 341% year-over-year. So Dentsu, Moody's, KPMG, Ferguson, Zoom and dozens more invested in Data 360 in the quarter.
And I couldn't be more excited about completing our acquisition of Informatica. It's 3 months ahead of schedule as we like it here at Salesforce. We like things ahead of schedule, and we like them under budget. And I'll tell you, Amit. I know all of you know Amit, his team are great. We're thrilled to have them. And when we were doing the due diligence on the company, and we saw a lot of things in the labs that we're looking forward to bringing to the market because, look, that data layer, and I haven't done the math exactly, but I think if you do some of the math, I think it's about a $10 billion business for us next year now.
When you look at Data 360 plus MuleSoft plus informatica and Mike has got his pencil out trying to figure out if I'm right, but I think I am. When you look at a $10 billion business, that's the first layer, that's data. So Informatica with Data 360 MuleSoft I mean that is taking everything to this new level. And when you get into the world of harmonization integration federation, and then you're trying to deliver it to the AI, the intelligence, the accuracy, the reliability to wipe out the hallucinations, delivering the AI context.
Now we're seeing momentum across multiple sectors. We had incredible wins this quarter, Miguel is going to talk about CVS Health and Telecom Argentina and TD Bank and the IRS, somebody who's going to be getting a big check from all of us, they are all now on Agentforce. So your IRS agents or Agentforce agents and [ NG ] and so many more are becoming agentic enterprises. And Costco, we love Costco. It's -- well, we love all of our retailer friends equally. They are all of our children. But we do love that Costco warehouse experience. It's a great expansion for us in the quarter. We're driving AI and digitization across everything they do for their members. We're doing some incredible things there with Google.
And we worked with Javier, if you don't know, Javier, probably one of the top, I don't know, 5, 1, 2 -- I mean, best CIOs have ever worked with in the whole industry. Was at at Coke? Was at P&G? Was at Mondelez now, somehow Costco got them. I still don't know how Costco got Javier, but congratulations to Costco. So many times, having great results there. So really excited to see these customers, especially these big customers. And of course, we know General Motors, we love Mary, amazing, how one of her new Escalade IQ, she's tired of me telling her how much I love it. Expanding Salesforce across the automotive cloud, Data 360, MuleSoft, Agentforce Sales, Agentforce service. But really cool Agentforce tossed their other collaborative product. We won't talk -- tell you what it is, you probably know the name. And they're now using Slack. So Mary, we're thrilled that you're doing that. We love working with you. You're an incredible CEO, and you're showing the world how to turn an iconic company into an agentic enterprise, great products and great systems and with Agentforce, Mario's speeding up case resolution for her call centers. Slack is now the company's primary communications hub, scaling to 96,000 employees in just 9 months.
Last month, we launched Agentforce IT Service or Agentforce ITSM or you know that what company that we're targeting. We never really went after this before. And then all of a sudden, we realize we have the top service product in the world, and then we've got the top field service product in the world. And customers want this kind of [ trinity ] from us that includes IT service. And for whatever reason, because we had certain people in our company, won't go into the names who didn't want to build it and building that database that drives it.
Well, already, we're selling product and really doing a phenomenal job there. The former CEO of AI [indiscernible] is running this thing. And PenFed went live with ITSM with agents for IT service, and we've got all kinds of customers who've bought products from these competitors who never deployed them or don't like these guys.
Well, guess what? We are going to deliver some incredible capabilities. And we think that -- well, you look at PenFed, I think they went live with agents for IT service as well as member service and collections, they're projecting a 30% reduction in operational expenses and $2 million in savings with this product is killer. So tell your friends who need ITSM, they can get it now from Salesforce and we're seeing incredible momentum also. And here's another competitive situation. In Life Sciences cloud and with Life Sciences cloud, with new bookings tripling year-over-year, always been a strong vertical for us, but we have this partner who decided to become our competitor, Veeva, and we're taking market share from Veeva. They even had to talk about it in their earnings call that they lost all these deals to us, but they have not seen the losses yet that are coming, highlighted by a notable new win at Helion this quarter, but just in the past few months.
More than 120 industry leaders have selected life science cloud. I was talking to the CEO of one of the top 5 life sciences companies just yesterday, he's a good friend of mine. And going to life sciences cloud, all led by the way, with Pfizer and Albert who decided to be the first one and so grateful to him. And it's a great product. It includes 5 of the top -5 of the top 20 pharma companies already, but you're going to see them all use life sciences cloud and most recently, Novartis is gone Salesforce, Life Sciences cloud and, I don't know, all of Takeda, all of them are going to go.
And our Public Sector Solutions ARR also grew 50% year-over-year in Q3, really cool products. I was just in Washington, D.C. last week, mentioned the IRS. I was with the Treasury Secretary. I was with a number of the Cabinet Secretary. All of them are rebuilding what they're doing, reautomating and we want to help all of them, and I'm inspired to see some of the largest, most impactful government agencies running their businesses and their critical workflows and their agents and their data on Salesforce, including the Air Force, Army, Dan Driscol, we're really proud to work with Dan and the Army and just told me came in and delivered his recruiting goals, 9 months early using agent for sales and Department of Agriculture, and of course, we run the whole Veterans Affairs, we've got 120 apps there now. And it used to be a huge problem with Veterans Affairs for the whole country and veterans were not getting the service and support they needed, and we cleaned that up for them.
And as I mentioned also the IRS, but for everyone we're in there, doing our best, and we're delivering at very reasonable cost and on budget and we're not -- we're really excited to be working with the government and helping them to become agentic enterprises. And we're really excited to work with the IRS. I just want to say the office of the Chief Counsel has automated up to 98% of manual activities decreasing the time to fully open a tax court case from 10 days to 30 minutes, another division saving an estimated 500,000 minutes a year retiring multiple legacy systems. And now Agentforce with IRS is going to be able to further optimize automate, accelerate business process across the entire agency. And I just want to congratulate Secretary [ Pason ] for his tremendous leadership and what he's done in transforming the IRS and also all of the treasury.
This week, we launched the U.K.'s first AI police officer. We work with multiple police departments to roll out Bobby. Everybody loves Bobby, it's the Agentforce Service agent that is the public's first point of contact for nonemergency calls and Bobby autonomously provides instant responses on more than 90 topics and police departments have already seen a 20% reduction in nonemergency demand, and they are just getting started, and this is what real enterprise adoption looks like.
No other companies delivering agents of the scale. And when you look at what others in our space are doing, the difference is clear. We're delivering this capability to a global customer base, more than 150,000 Salesforce customers and 1 million companies are now on Slack, now have the immediate opportunity to work side-by-side with agents and Agentforce and the apps are already using every day to become elevated. And that's why we're uniquely positioned for this new area. We have the strategy of the platform, the global scale.
And I would say also our core values very much trust, customer success, quality and sustainability remain very much intact. I also want to thank all of our incredible [ Ohana ] for everything they've done during the quarter to make this quarter so successful, make Dreamforce so successful and all the world tours that are happening and so many great customer stories, but I especially want to thank all of our Ohana who have done 10 million volunteer hours to support the communities where they live and work. It is -- we are so grateful to them. And now I'd like to throw it over to Robin.
Thank you, Marc, and good afternoon, everyone. It was great to see many of you at my first [ reinforces ] as CofO which was unforgettable. The energy was incredible, as Mark just talked about a though the quarter, as you can see from our bookings momentum. We're excited to see our customers' transformation to the Agentic Enterprise accelerate, driven by Growth 360 playbook, including multi-close pricing and packaging, our balanced portfolio and continued innovation. .
I just want to share a few key data points with you. More than 70% of our top 100 wins included 5 or more clouds. In pricing and packaging, new bookings for Agentforce One addition and A for X or as we call it, Agentforce for apps, our most premium SKU doubled quarter-over-quarter. Our consumption flywheel is spinning. Agentforce accounts and production increased quarter-over-quarter. And more than 50% of Agentforce bookings came from existing customers refilling the tanks. Agentforce and Data 360 ARR was up 114% year-over-year. This is inclusive of Agentforce ARR, which is up 330% year-over-year.
Clearly, we have the winning formula here. So let's turn to the results of the quarter. Revenue in the third quarter was $10.26 billion, up 9% year-over-year in nominal and 8% in constant currency, driven by the trifecta of agent force, Data 360 and Agentforce Sales and Service Performance. This was partially offset by a faster-than-anticipated mix shift to cloud for Tableau and on-prem revenue timing in Tableau and MuleSoft.
As we've shared with you before, the on-prem portion of MuleSoft and Tableau revenue is recognized in period, which creates less predictability revenue quarter-over-quarter. Subscription and support revenue grew 10% year-over-year in nominal and 9% in constant currency. Q3 revenue attrition ended the quarter at approximately 8%, in line with recent trends. We delivered another quarter of profitable growth, with Q3 non-GAAP operating margin up 240 basis points and GAAP operating margin up 130 basis points.
The strong performance this quarter was driven in part by timing of expenses and a bad debt expense adjustment based on our strong collection performance. Current remaining performance obligation, or cRPO, ended Q3 at $29.4 billion, up approximately 11% year-over-year in nominal and constant currency, inclusive of a $200 million foreign exchange tailwind. This better-than-expected performance was driven by strong bookings and a modest benefit from early renewals and the timing of on-prem revenue.
And I'm pleased to share that for the first time since fiscal year 2022, net new AOV growth outpaced AOV growth. From a geographic perspective, we saw strong business growth in North America and EMEA, led by France and the U.K., while Asia Pacific was more constrained, particularly in Australia and India. From a segment perspective, we continue to see strong performance in our small and mid-market business and enterprise growth accelerated this past quarter.
From an industry perspective, business services and consultancy, healthcare and life sciences and retail and consumer goods performed well, while comes in media and manufacturing automotive and energy were more measured. As committed, I wanted to quickly update you on the progress we made on our 3 strategic priorities. First, customer success repeating what Mark said, our top priority is accelerating Agentforce and Data 360 adoption. We are relentlessly reallocating our resources to high-growth areas and it's paying off.
Q3 was one of our biggest pipeline generation quarters ever and customers leveraging our forward-deployed engineers are seeing 33% faster deployment times. Second, operational excellence. As Customer Zero, our STR agent, has worked hundreds of thousands of leads, generating tens of millions in incremental pipeline. We see that same velocity with Agentforce on help.salesforce.com, which passed 2 million conversations this quarter. It took 9 months to reach the first million and just half that time to double it, another clear example of our internal consumption flywheel taking off.
The third area I want to cover is responsible capital allocation. Informatica enhances our trusted data foundation, and it will be accretive within 12 months. We also returned more than $4 billion to shareholders in Q3. We continue to see a meaningful opportunity to invest in ourselves and we are on track for a 50% step-up in share repurchases in the second half of this fiscal year.
Turning to guidance. I want to frame our outlook, inclusive of Informatica. To help you model this clearly, where relevant, I'll give our organic performance, layering the acquisition impact and then provide the consolidated figures for Q4 and fiscal year '26. Starting with subscription and support revenue. We are reiterating our fiscal year '26 organic subscription and support growth guidance of approximately 9% year-over-year in constant currency.
This is fueled by continued momentum in Agentforce and Data 360, partially offset by weaknesses in marketing and commerce and the on-prem dynamic for MuleSoft and Tableau, Informatica will contribute approximately 80 basis points of additional growth, resulting in total subscription and support growth of slightly under 10% year-over-year in constant currency.
Turning to total revenue. We are narrowing our fiscal year '26 revenue guidance on an organic basis to $41.15 billion to $41.25 billion, growth of approximately 9% in nominal and 8% in constant currency. This is attributed to a $25 million FX headwind since last quarter and the on-prem dynamic for Tableau and MuleSoft. We anticipate a contribution of approximately 80 basis points from Informatica resulting in fiscal year '26 revenue of $41.45 billion to $41.55 billion or approximately 9% to 10% in nominal and approximately 9% in constant currency.
Before I turn to profitability, I want to highlight that with our current trajectory of net new ALP growth, we project to finish fiscal year '26 with half 2 net new AOV growth ahead of half 2 AOV growth.
Turning to margin. As a result of the close timing of Informatica, we are maintaining our non-GAAP operating margin guidance at 34.1% and adjusting our GAAP operating margin to 20.3%. We are raising our annual guidance on operating cash flow growth to approximately 13% to 14% growth as a result of our strong Q3 bookings performance. We expect capital expenditures to remain slightly below 2% of revenue, resulting in free cash growth of approximately 13% to 14%.
Organic cRPO growth for Q4 is expected to be approximately 11% year-over-year in nominal and 9% year-over-year in constant currency. As a reminder, we are lapping our acquisition of [ OM ] in Q4 FY '25, which represents slightly under 1 point of impact. inclusive of Informatica, we expect cRPO growth of approximately 15% year-over-year in nominal, including a $500 million FX tailwind, resulting in approximately 13% constant currency growth.
Consistent with our Investor Day outlook, we remain on track to reaccelerate revenue in 12 to 18 months. In closing, our momentum is building, fueled by Agentforce. We are executing against our FY '30 framework and investing with discipline, positioning us incredibly well for the future.
Finally, a big thank you to all our employees for their dedication and hard work delivering a successful Q3. I'll turn it back to you, Mike.
Thanks, Robin. And with that, we're going to move to the Q&A portion of our call. Operator, can we please move to the first question.
[Operator Instructions] Your first question will come from Keith Weiss with Morgan Stanley.
2. Question Answer
Congratulations on real quarter. And also great to see you guys putting your money where your mouth is and the accelerated share buybacks, expressing your conviction and sort of the value of Salesforce's stock where it is. I had a question for Miguel and trying to sort of tap into your experience in talking to these large customers because there's still a very big mismatch in the marketplace in terms of what we hear from investors in terms of the expectation that generative AI is going to be [ injurious ] to the SaaS-based application layer that enterprise customers are going to try to build their own functionality or going to try to replace solutions like Salesforce with DIY solutions that they can build around these models versus what we're seeing in the inflection in your business.
So can you talk to us a little bit about what you're hearing from customers in their applicator or a desire, if they have one of building out their own applications versus going to a vendor like Salesforce to try to get to this generative AI functionality or capabilities?
Keith, thank you so much. That's spot-on question and it's the heart. I think it's the heart of the matter. And I think there is a really different perspective on what is really happening. This past quarter, I was in 3 continents, 12 countries, I talk to 400 customers, many one-on-ones, many one to two several dinners. And the reality is very different. There is something very large, very important, and I want to emphasize this, I don't think we've made Marc and Robin enough justice to what is happening right now in front of us. This is -- there is a new very large secular demand trend, which is the agentic enterprise.
Every single company in the world, small, medium, large wants to become an agentic enterprise, some -- at a company that is conversational that is much smarter that empowers employees by giving them extra information that is able to execute autonomously, but also probabilistically on one side when AI wants to execute deterministically when you want the current workflows to be executed.
And this is to increase growth, to reduce costs, to improve customer satisfaction and every customer wants to do it. Now the problem is they've been experimenting. They've been experimenting for 2 years. They've gone from experimentation now to frustration a little bit. And now they are all saying, you know what, this is hard. This is much harder than we thought.
They all want to go to scale because the opportunities, which is a multitrillion market cap opportunity, it's in front of us. The TAM is a multitrillion for us, and they want to go all in, they know it's hard because LLM cannot do this alone. And now to answer your question, the last mile is hard. And last mile is hard because companies need the context.
For enterprise AI to be successful and accurate in the enterprise, you need the context, you need the data, you need the metadata, you need deterministic workflows. You don't want the agents to be essentially executing based on what they found in an LLM, you want the agents to execute in a deterministic way the same workflows that that company had already qualified the apps for the years that humans are already using. And they need AI that is embedded where the humans are. That's why it's so important to have the data with the context to have the apps, the deterministic workflows to have the AI where the humans are and only Salesforce can do that. And we are seeing an incredible increase in demand ahead of us. We are winning. You're seeing the bookings. I'm very proud of the quarter that we delivered. I'm very thankful to my team, the whole employee base as far as I'm also very thankful to our customers and are very thankful to our partners.
Marc, do you want to add anything to that?
No, I think that was great. Thanks, Miguel.
Your next question will come from Raimo Lenshow with Barclays.
Miquel, can I stay on that subject a little bit. You've been expanding the sales -- your sales rep quite a bit, and that's still part of the plan. How do you think about the ramping of those? And how do you also think about productivity for those extra reps coming on? .
I have to credit Marc for that. We had a seminal moment a year ago where we, particularly Marc he saw the demand coming. And he told us let's invest in capacity. Let's also invest in enablement. So I became 6 months ago also the enablement leader for the company. And we have now, today, 20% more capacity in place. We're going to finish the year with 15% more capacity, enabled already, we call it ramped. This is fundamental. It takes 6 to 12 months to -- on average, to ramp ace. We've done all the hard work. exactly at the moment that the demand is coming at us.
So I see the pipelines growing. The top of the funnel is growing. We've never seen a pipe gen quarter like we did in Q3 with essentially very healthy double-digit growth in pipe gen, above our expectations. Next year, pipeline -- open pipeline is, again, double-digit healthy growth on open pipeline, that matching the double-digit healthy growth on enabled capacity. It is very exciting. We are ready to capture the opportunity. And again, this is not just one more cloud that now we are very excited, Agentforce, data cloud is going to have 10%, 20% on the business that we do with every customer.
The Agentic enterprise is a new paradigm. Customers will have -- we'll use Salesforce in a totally different way. They will use Salesforce to be the platform for detailed labor for sales, for service, for marketing and the impact on the way we can monetize those relationships is exponential. It's not linear growth. It's exponential. Robin alluded to that at Investor Day, [ we were ] talking about 3x, 4 times the ability to multiply the monetization on customers because, by the way, they're getting 3 or 4x or 10x more value from our products. I've already seen a lot of examples of companies that had a great relationship with us, had a multi-cloud relationship with us. sales, service, all our core clouds, we're very excited. And then Agentforce and Data Cloud came. They decided to become an agentic enterprise.
They understood the last mile problem, they bet on Salesforce and now the bookings that we do with them, the AOV had doubled, tripled, in some cases, multiplied by 4 and 5, and we are just getting started. We just want to get every single one of our 150,000, 200,000 customers through the agentic enterprise journey. And for each of them, there is going to be a multiplier effect.
Your next question will come from Brad Zelnick with Deutsche Bank.
Great. And my congrats on an amazing quarter. Marc, at this point, even without Informatica and now more so with it, you have one of the largest infrastructure businesses in all of software, well over $10 billion in scale What Salesforce's competitive advantage in infrastructure? And how do you not only get credit for it in its own right but leverage these core capabilities to drive the overall company's success?
Really appreciate the question, Brad. I think, number one, I just want to make sure everybody realizes we're not building data centers at Salesforce. We're preserving our gross margins and our cash flow. But we will use the data centers that are being built. And we will take advantage of the lower cost that we're seeing in the market from the incredible build-out of data centers. But yes, you're right. Our data infrastructure is incredible. We call it our data foundation. And I think you realize it composes, as I mentioned, 3 key things: Informatica, Data 360, our data cloud and also MuleSoft.
And together, you're right, I think it will do about $10 billion next year in business. So this is a very significant software business. But it's fundamental, it's key for every one of our customers to move to this data foundation. And we are still at the beginning of that journey with so many of our customers. And one of the keys to it is it's federation. And I just came back from Japan, as I mentioned, one of the most important companies in Japan, other than Salesforce is IBM.
IBM has about 8,000 employees in Japan. We have about 4,000 employees in Japan. We have I think we're the largest software company in Japan right now. And the ability to federate Data 360 to the IBM Mainframe, which is technology that we just introduced in Tokyo 2 weeks ago at world tour that idea that you're running agent force, but it is being fueled by not only the data in Data 360, but simultaneous the data in your IBM Mainframe. So that infrastructure is critical to delivering the AI that is accurate, that is reliable, that is low in hallucinogens. And this is fantastic for the company, and it is not something that is totally independent. It's deeply integrated with everything that we do. So all of our apps, Agentforce, our customer agents, our employee agents, everything is built on this fundamental foundation, I could be more excited about it.
Your next question will come from Brent Thill with Jefferies.
Great. Marc, the halo effect the Agentforce is having. I mean it seems that sales and service were stable at high single-digit growth, Slack accelerated growth. Can you just speak to what you think this is doing for your other clouds and maybe even drilling them the slack resurgence?
Well, you're right on it, Brent. I think that it's an accelerator on the core. And I think that we're -- to address the question that went to Miguel where there was a false narrative that somehow the core is in jeopardy because of these large language models. And while the large language models are very important and they will expand in functionality I'm sure over time, the reality is, is that our ability to take our core applications extend them and deliver another level of value beyond what we were doing before.
Now we had already been doing predictive AI and all the kind of Einstein AI. But now with AgentForce, it's another level, and you could see it really at Dreamforce when we're demoing Agentforce Service with the omnichannel supervisor and the ability for the agent and the humans to interact autonomously. That was just awesome. It's because it's humans and agents and the apps and the data. And that, I think, is what is really driving this forward and it's happening in sales, it's happening in service, it's happening in the Slack and I'm confident it's going to happen in marketing. It's going to happen in commerce.
It's going to happen across every Tableau, across every single product, every single product had to be rebuilt. So that took some time. I'd love for Srini to come in kind of talk about that. But now as we deliver those Agentforce products and you saw each and every one of them at Dreamforce, how far they are Customers are excited to get to that next level. .
Just to come those 2 questions. If you really look at agents, agents need context, really, and they need tools. And what is context, to get context, you need data across the enterprise, some in the company, which is in the platform, some you want to federate it, which is what we call data copy and some through ingest, which is why Informatica case. You need to understand where all the data is in the company. You need a catalog. You need a metadata. You need to organize all these data, and you need tools. This is what is enterprise context. Without having an enterprise context, it's very, very hard. And that's what our data foundation gives with Informatica, MuleSoft and Data 360. On top of that ...
And Srini, you really drill into that because people still don't understand...
So just so you know. Just on ingest, for example, in quarter-over-quarter on Data 360, people have built their lake, just in Data Cloud, our ingest has increased by 38%, and zero-copy has increased by 52% growth in terms of records. But this is unstructured data. So it's just not the structured data. It's all your documents, all your knowledge articles, all your user manuals. That has increased by 109% growth. And then this is how you create create this unified profile or unified product ID, unified customer master, unified account master. That's what a unified context you want in a real-time profile. That's very hard to do.
But just if you have this context, it's not enough. You need the deterministic place for reasoning, where deterministic, where non-deterministic. Then you need the tools, the agents have to take actions. Some of the actions are in Salesforce already, the jobs to be done over 25 years. For each vertical, we have really deep understanding of not just a sales rep does. We know what a sales step does in a financial industry different from what a sales rep does in pharma, which is different from what a sales rep does in a telecommunications industry.
So that's the jobs to be done. Imagine you need the context, you need the jobs to be done, you need the tools. And sometimes you have back-end systems where you need those APIs. That's why MuleSoft is very important. Now if you just think these 3 are enough, it's not enough because once you go live, you need an eval, you need to know how the agents are performing. You need auditing, you need compliance. You need local data residency tools. This is what we are finding enterprises yourself are realizing that it's good news actually for me. When I talk to CIOs, I see 2 types. People who are really advanced who are visionaries who started 2 years back, do it yourself. they really understand the pain point. They are the ones who are moving fast to the platform. And then there are some people who still think they can do it and we'll convert them over years. So I see people who have -- who know what it takes and so they know the day to day 3 problems and some people who still think.
So to do this, it was not easy, correct? You had to build a platform. So 4 years back, we started with a Hyperforce layer. Then we created a data layer. We have to pull the data lake, a lake warehouse that's what Data 360 was. We rebuilt the entire infrastructure on the platform, on the hyperscalers, we have to rewrite our entire metadata layer to do not thousands of records but millions of objects. Then we had to rewrite all our applications. Our core sales. It's no longer a Sales Cloud, it's agent for sales. So because when I talk to Miguel, he doesn't just want a sale, he wants to transform his function into agent sales function and even on on customer success.
So my job is not to do customer success. I want to write a agentic customer success. This is why help.salesforce.com is important. That's what you're seeing. So imagine each of these applications are changing. But this framework is hallowing another thing. When we started doing ITSM, normally it would have taken a long time. But because we had the foundation of the data layer, the agent force layer, the metadata layer, suddenly building an agentic ITSM became very easy and that's what you are trying to see the leverage, same with life science cloud. So we're not trying to build the regular way, but this took time. And now that we have this customer success you are seeing, this is what is going to make it a differentiator, and that's our promise to our customers.
One more right thing is our customers 2 years back, they would ask me, what model are you supporting, where is it, what hyperscale you run. They don't ask me any of those things now because we abstract all that complexity for them. That's the original promise of Salesforce when we said no software. Basically, that's what it is. We bring the customers to the future. We want to help our customers go to the agentic enterprise. And that's what we are doing.
And all our forward deployment motions with our own PS services, with our customer success team, also with our SI partners, heavily invested with Accenture, Deloitte, PwC and other global partners to really ensure that we also jointly partner with them and in a lot of places, we are co-selling them. They're having combined [ FD ] train. And this together is what it takes to generate the agentic enterprise. And that's how all these points we are trying to tie together. Hopefully, that answers your question.
Your next question will come from Kirk Materne with Evercore Partners.
Congrats on the momentum around Agentforce force. Miguel, I think this one's for you. When Agentforce first came out, there was a lot of questions from partners, customers about pricing, just confusion, trying to get a handle on that. It seems with the momentum, people are more comfortable with that. And sort of the second part of there's still a lot of concern among investors about as Agentforce helps customers maybe keep headcount stable or even lower headcount in certain areas. How does Salesforce monetize in that kind of situation. And I was wondering if you could just touch upon that a little bit because I think that would be helpful to people to understand how AOV grows even in, say, a stable or declining headcount situation. .
Thank you so much. Listen, Agentforce is at the heart of the agentic enterprise transformation. The momentum that we saw in Q3 is pretty significant, is unheard of, is beyond our expectations. And I want to differentiate between momentum on the bookings, okay? Bookings is one part of the equation. The hardest part of the equation is the adoption. Now on bookings, we saw the numbers of the 70% more customers in production.
I think there is one statistic that we haven't mentioned, which is very powerful. We said that 50% or more of the bookings came from customers refilling the tank. Robin alluded to that. But I don't know if you remember 2 quarters ago, I was super excited. I had to dig very deep to find that 3 customers came and refill the tank in Q1. In Q3, 362 customers refill the tank. That's an incredible testimony of the success that Agentforce is having in a very short time frame.
Now the other thing that we've learned is pricing matters. It's very complex. We've gone long ways. We've had different ways of pricing the product. And now I think we have the whole portfolio of different commercial frameworks to meet customers where they are where they want to be. My favorite one, of course, is the [ extreme ]. Those customers that are really determined to become an agentic enterprise before their peers in their industry, they realized that the last mile is very hard. They know that Salesforce is the last mile with humans with the apps, with the data and the context, they go all in with us.
And they ask Miguel. We don't want to be trapped here in 2 or 3 years because consumption, we used to have 10 different metrics, make it easy for us. And we went to them and we tell them, "Listen, give me a fluffy, we'll give you -- we pull all the power, all the power of Salesforce, including [ FDs ] from Srini and we will deliver the Agentic Enterprise promise. We have actually a point of view for every industry that includes hundreds of agents that have already been defined. We have a database of agents with their roles, with their workflows that they have to trigger on how they configure them. And we have the Phase 1, Phase 2, Phase 3 and customers just buy on [ ILS ].
We did 16 ILS in agentic enterprise license agreement. In Q3, we have about 100 ILs in the pipeline, and all these are multimillion-dollar deals and it is very exciting, but it gives the customer the predictability that they need. Now there are other customers that are more cautious, and they -- I'm going to do the extreme...
drill in here. so here, we have this enterprise license agreement we call the agentic enterprise license agreement. When we first started with Agentforce, we were talking about, oh, it's going to be so much per conversation. It was this type of pricing may be transaction-based pricing, usage-based pricing, but customers have pushed for more flexibility we've moved fast to that. How has that really hit the market, explain why that is so important for customers? .
Because Marc, good question by the way. You and me came up with the [ AELA ] concept when we visited a few customers in Europe from Unilever to P&I We had great conversations. And we realized that they wanted to move. They wanted to transform, but they were afraid about all these metrics, consumption, et cetera. So we -- what we're doing now is very simple. We are putting the whole menu of options to them. We also have a very successful SKUs that we launched, which are Agentforce for sales or Agentforce for service that are seat-based SKU. People talk about seat versus consumption-based pricing. The reality is there are a lot of customers that want to seat based because seat-based gives you the predictability.
So we've sold a lot of seat-based licenses for Agentforce and data cloud in Q3. In fact, that SKU has doubled year-on-year. It's very massive success there. And -- but we also have customers from the beginning that they want to just pay per conversation or per agentic actions. So we have the whole portfolio, and we are meeting and I love the sentence that Robin illuminated me with a while ago is we are meeting customers where they are. Every customer is a different point in their journey. So pricing is not -- we put pricing away from the table. And by the way, we also have flex pricing.
If customers are -- now going to the second part of the question. If customers are worried, okay, I don't want to invest here too much because I already have my service agents in this -- in the call centers and my sales people and what if that reduces, we have flex agreements where if you decide that because the future of agentic is human and agents working together. In most companies, humans are also going to increase.
But if they decrease in some areas, you redeploy them but they may not need a license as far as well, you can use that payment to Salesforce into credits, into an AELA or into a seat-based license. So we have the full flexibility. Now humans and agents I think you guys always ask the same thing on whether the number of seats is increasing, the price is increasing. Well, for our clouds, we are seeing both increasing, which is exciting. And we have the flexibility for customers if they want to move investment from one area to the other. So far, we are seeing that the power of the agentic enterprise is when agents augment humans and they work together side by side with humans.
Great. Thanks, Kirk. Operator we'll take last question, please.
Your last question will come from Brad Sills with Bank of America.
Wonderful. Marc, a question for you. I remember at the analyst meeting that we had at Dreamforce. You referred to some efforts to kind of get back to the basics and in the sales channel in pipeline. I think you had mentioned that there were -- the leads were there, but you weren't watering the leads or the seeds were there, you weren't watering the seeds. I would love it if you could elaborate on that effort to kind of focus back on kind of back to the basics lead generation -- what impact that has had on the pipeline.
Okay. Well, I think that maybe this is our greatest accomplishment of the year. Of course, Srini has done a phenomenal job as well as Steve and the entire technology team in building an Agentforce. There's no question, the product is more exciting than ever before. We went through this in detail today. But I think that probably the most exciting thing that we have done this year from my perspective is not only have we delivered this incredible piece of technology, but we've radically enhanced the capacity of the distribution organization at a level that we have not done in years.
This is very important, not for this year, but for the subsequent years. And this investment that we made this year in the capacity is going to pay off across all 6 segments. I just want you to remember Salesforce sells to companies, zero to 200 employees, 200 to 1,000, 1,000 to 5,000, 5,000 above the, U.S. government and across our ecosystem or the software industry. And to really address all 6 segments, it's critical for us to have the capacity to do that. Miguel, what is your total capacity increase for the year so far?
20 -- as of today, 23%.
About 23% capacity increase. And then we do 4 critical things. Not only have we delivered more capacity, we have, as Miguel said, train them, enable them. Obviously, these concepts that we're talking about a agentic Enterprise we've created this. We're envisioning this. We're defining what the future is with this. So we have to enable them and train and give them the ability to deliver that in every one of these market segments.
Number two, that core capacity, we have to look at that across every single one of those segments. Several of those segments are delivering mid-double-digit growth at a level that we have not also seen in years. Huge shock to us. And we really think that so many of these segments are just on fire and doing incredibly well. And then three is we have to link the compensation plans of these incredible sellers to these goals, all the goals that you've kind of heard as outlined in the script. And the last thing is we measure the participation of each seller across each segment across each geo, across every operating unit and find out why are they selling or why are they not selling this product and this geography in this segment. So it's a radical level of management. I would say that our ability to do that today far exceeds where we were even just 3 or 4 years ago.
And Miguel, I think, is done a phenomenal job in making that happen. And I think that when we're running the largest Salesforce in software industry, which is what we have and the ability to deliver that across all of these segments with what I think is the most competitive piece of software we have ever had across every industry, every geography, across every segment, it's a Herculean task. And Q3 you look at these numbers and you saw we were guiding, I think, that we were going to do 9% CRPO growth, and it went to 11% because Miguel crushed it. And I'm really excited about Q4, but especially, I'm excited about fiscal year '27 and fiscal year '28, because of the capacity increases that we're making now.
Well, thank you, Brad, and thank you, everyone, for joining us today. We look forward to seeing everyone over the coming weeks. Take care.
Thank you for joining. This concludes today's call, and you may now disconnect.
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Salesforce — Q3 2026 Earnings Call
Salesforce — Q3 2026 Earnings Call
📊 Quartal auf einen Blick
- Umsatz: $10,26 Mrd. (+9% YoY; +8% in konstanter Währung)
- Operative Marge: Non‑GAAP Betriebsmarge 35,5% (Verbesserung gegenüber Vorjahr)
- cRPO: $29,4 Mrd. (current remaining performance obligation) (+11% YoY); RPO ~ $60 Mrd. (+12% YoY)
- Cashflow: Operativer Cashflow $2,3 Mrd. (+17% YoY), Free Cash Flow $2,2 Mrd. (+22% YoY)
- Agentforce & Data: ARR Agentforce+Data ~ $1,4 Mrd. (+114% YoY); Agentforce‑ARR ~ $540 Mio. (+330% YoY)
🎯 Was das Management sagt
- Agentic Enterprise: Salesforce positioniert Agentforce (Customer & Employee Agents) als Kernangebot; Management sieht starke Nachfrage und breiten Einsatz über Sales, Service, Slack und ITSM.
- Datenfundament: Kombination Data 360 (früher Data Cloud), MuleSoft und Übernahme Informatica soll Federierung/Harmonisierung von Daten liefern und AI‑Genauigkeit erhöhen.
- Vertriebskapazität: Deutliche Investitionen in Vertrieb/Enablement (+~20–23% Capacity) zur Skalierung der Pipeline und schnellen Marktdurchdringung.
🔭 Ausblick & Guidance
- Wachstum: Bestätigte organische Subscription-&-Support‑Wachstumsprognose FY‑26 ~+9% in konstanter Währung; Konsolidiert inkl. Informatica knapp unter +10%.
- Umsatzrange: Organic FY‑26 Total Revenue $41,15–41,25 Mrd.; konsolidiert $41,45–41,55 Mrd. (Informatica ≈ +80 Basispunkte).
- Margen & Cash: Non‑GAAP‑Marge gehalten bei 34,1%; GAAP‑Marge angepasst auf 20,3%; operativer Cashflowwachstum nun ~13–14%; CapEx <2% des Umsatzes.
❓ Fragen der Analysten
- Build vs. Buy: Analysten fragten, ob Kunden eigene AI‑Stacks bauen; Management betont "letzte Meile" (Kontext, Daten, deterministische Workflows) als Vorteil für Salesforce‑Plattform.
- Monetarisierung & Pricing: Nachfrage nach Flex‑Modelle: Agentic Enterprise License Agreements, seat‑ und consumption‑SKUs; Management: Portfolio reduziert Kunden‑Unsicherheit und unterstützt AOV‑Wachstum.
- Skalierung & Produktivität: Fragen zur Ramp‑Zeit neuer Verkäufer; Antwort: Capacity+Enablement reduziert Ramp‑Time, Pipeline‑Generierung stark, mittel‑/langfristig Hebel auf Umsatzwachstum.
⚡ Bottom Line
Starkes Quartal mit klarer AI‑Narrative: Agentforce treibt Buchungen, Nutzung und ARR‑Wachstum; Data‑Assets (inkl. Informatica) sollen Differenzierer für verlässliche, kontextgetriebene AI bleiben. Guidance bleibt konservativ konsolidiert, aber Management sieht Reaccelerierungspotenzial durch Vertriebs‑ und Produkthebel. Für Aktionäre: Wachstum bleibt vorhanden, Fokus verschiebt sich zunehmend auf AI‑Monetarisierung und Datenplattform‑Skaleneffekte; Risiken sind On‑Prem‑Timing, Regionenheterogenität und Wechselkurse.
Salesforce — Special Call - Salesforce, Inc.
1. Management Discussion
Good morning, everyone. Welcome to our session today, a topic that all of us can perhaps relate to as employees. Employee Support is Broken, Here's How to fix It with AI. So in our session today, we'll explore how AI can transform HR support, one, by elevating the employee experience with faster personalized answers for HR tasks and inquiries. And two, by freeing overwhelmed HR representatives from high volume, low effort, admin tasks so that they can focus on strategic initiatives that drive organizational success. So before we begin today, here are some forward-looking statements to take note of. Since we are covering some of our road map content today, please note that any purchasing decisions are to be made based on what is currently available only.
And thank you so much for taking time out of your day today to tune in and to listen to us on this webinar. My name is Shruthi Prakashan, and I lead Product Marketing in India for Service Cloud. Today, I'm joined by our product team. I have Deval Marolia, Senior Product Manager for the HR Service product; and also Avni Karan, who's a product manager on the HR Service product. So through the course of our webinar today, should you have any questions, please do feel free to put them in the chat. We will get to them as we progress. Please do not wait until the end. And you also have reaction buttons that you can see on your screen. So please do feel free to engage with us using those reaction buttons. This is the agenda that we have for you today. We'll begin by speaking about the current state of the employee experience and the opportunity for HR service. We'll then go over a product deep dive that Avni will walk us through and a very interesting demo that Deval will walk us through.
Followed by this is a section on how we are using this very innovation internally in Salesforce and the outcomes that we've seen so far so that you can take advantage of all the lessons that we've learned implementing this solution.
So with that, let's begin with a quick reality check. Across organizations today, our questions around, say, benefits, policies and procedures is increasingly becoming a cumbersome and a time-consuming exercise that involves multiple tools, disparate knowledge bases and various communication channels.
Now I want everyone to just take a moment to think about a recent time that you had to find a simple piece of HR information. Think about how many systems did you really end up navigating and how long did it take for you to find that information. And as you're thinking through, feel free to engage with us on chat, right? I'd love to see some of your comments on what were you trying to find, how long did it take for you to find it. And consider these everyday scenarios on the slide here, things like how much PTO do I have left or say, what training courses are available to me or I need an employee verification letter. All of these are questions that should ideally be 30-second answers. But instead, what they become are 20-minute interruptions that not only break an employee's focus but also drain productivity. So when you think about how this impacts every single employee in an organization, you'll recognize that this isn't just a minor inconvenience anymore. So this is a breakdown of the employee experience that affects people in your organization every single day.
So with that context, I'd love to hear from you, audience. Take a few minutes to go through this -- let's go through this poll. You have 5 options to choose from. Let us know how would you rate the ease of finding HR information in your organizations today. We have 5 options all the way from very easy to very difficult. We just did this exercise of thinking about a recent scenario, use that and let us know, share with us how easy do you think it is to find HR information in your organization today. I'm going to stay on that for a few seconds, audience as you respond to us.
This is a great opportunity to also learn from the other attendees that we have today on the webinar. So please take some time to give us your response. You should be able to select one of the answers, very easy to somewhat easy and what other options do we have, neutral to somewhat difficult or very difficult. So with that, let's see what all of you feel. This is not very surprising, right? So we have a fair mix of answers here and a fair amount of somewhat difficult to very difficult. So let's see then that what research says, right? Close to 88% of staff agree that a frustration-free digital experience is key to their happiness and productivity. Because as employees, because we are exposed to seamless digital experiences in our everyday lives as consumers, employees have come to expect the same at their workplaces as well, right?
So -- and here's where things get compelling. Our HR leaders are taking note, right? A recent Gartner research shows that 76% of HR leaders today believe that their organizations risk falling behind without AI adoption in the next 12 to 24 months. If you think of it, [ 12 to 24 ] months is not a very long time window, right, with 44% HR leaders indicating that they will start using AI agents as soon as in the next 12 months. So you will notice that this is no more -- this is no longer just about keeping up with trends, but it's about competitive survival. It is about being able to hire and retain employees. So HR leaders are strategically planning their investments in 4 key areas, right? One, unifying knowledge systems across the organization. Second, building unified employee views, right, creating that employee 360, where you have everything you need to know about a particular employee. Third, AI-enabled real-time intelligence that enables the organizations to make those quick, accurate decisions.
And lastly, assistive AI agents that come with prebuilt skills, and we're going to spend a fair amount of time today talking about that. So we've established the problem, and we've seen that there is a certain amount of urgency when it comes to organizations. So here's the solution. In the agentic era, AI agents and humans partner to improve employee experiences. So instead of thinking of AI as just another tool, think of it as an expansion to your workforce. So let's explore what that looks like across 4 key personas, right? Let's start with the HR operations rep. So the HR operations rep requires things like case summarization or drafting quick replies or even fetching from knowledge articles and so on so that this frees them to solve more complex issues.
Second, when it comes to employees, employees require that 24/7 self-service ability so that they don't have to depend on raise a ticket, wait, right, but with automatic escalation in place wherever required. Third, HR leaders need automation and real-time analytics to help them make these strategic decisions with speed. And lastly, managers require quick and seamless access to an employee's performance history, to the promotion policies, their team's goals for the year, for example, the feedback and so on. So now that we've established how the potential for Agentic AI and how it can transform HR service, I'm going to hand it over to Avni Karan, who will walk us through a product deep dive. Over to you, Avni.
Thank you, Shruthi, and thank you, everyone, for joining with us today. To start with, today, employee expectations are changing faster than ever. People want answers instantly, support proactively and growth continuously. But HR seems stretched, managers are overwhelmed and employees spend too much time hunting for information instead of doing meaningful work. Now digital labor is changing all of that. Across the employee life cycle, we have introduced intelligent agents. Employee gets an employee agent that supports day-to-day needs. For example, what's my pay date, submit my reimbursement. All of these actions, employee agent can cater to today.
From onboarding to relocation, benefits to offboarding, the agent simplifies every interaction. Managers get a manager agent that drives productivity and leadership effectiveness. It reminds them to approve time off, helps them review performance, supports compensation decisions and even drafts feedback and development conversations. Similarly, candidates get a candidate agents that makes hiring feel human and modern. Now this is not just about answering questions. It's about driving outcomes. Employees complete onboarding faster. Managers become better coaches, not paperwork administrators. HR spends time on people and not just ticket queues. Now an insight into HR service solution.
So as you saw previously, Shruthi mentioned that there are multiple systems employee navigates to in search of information or to get tasks done. But today, employees expect fast, accurate and personalized HR support. Salesforce HR service delivers exactly that and in the flow of work. With Agentforce connected to your knowledge base, employees are instantly guided to the right answer, which is reducing wait time as well as boosting employee satisfaction. HR teams get productivity gains through intelligent case management and productivity tools that help them scale self-service effortlessly. It is also helping them automate routine tasks and focus on strategic work that matters.
By integrating with your HCM, Salesforce HR service delivers personalized data-driven support from one place, empowering HR to provide consistent service across employee life cycle. Now you can imagine the impact that HR can bring to their employees and to the organization. Now the outcome is powerful. Employees stay engaged and productive. HR operates with great efficiency and insight and the entire organization benefits from a more connected empowered workforce driven by Agentforce Intelligence. Now a fun fact. Salesforce has seen 96% case reflection across internal HR support, proving that AI-powered, knowledge grounded, agentic HR transforms employee experiences and operational efficiencies. So we have a success story already.
Now moving on, Agentforce for HR service. So this is an AI agent that works fully autonomously to take actions on employee-facing support task. It responds to your employees across channels, for example, Slack, Teams, portals, et cetera, 24 hours a day in conversational language that's tailored to your brand's voice, tone and guidelines. It's grounded in your trusted data, your knowledge base and your CRM data and protected by the Einstein Trust Layer. So you can be rest assured that it will quickly deliver the right answer to your employees. It can execute HR processes and requests like selecting your benefits or applying for a corporate card by seamlessly integrating with HR tools like Workday, SAP SuccessFactors and in future Oracle as well.
So you can set up HR service agent in minutes using prebuilt service-specific templates and existing Salesforce objects like Flows. You can even create custom actions that are specific to your business with Agentforce. Now with our suite of prebuilt topics and actions that allow customers to build employee agent that can answer employees' HR questions in natural language, manage employee support cases and execute HR processes like expense or profile or direct deposit, et cetera. So we are powering our HR persona here. Plus, you can define clear parameters for your agent to follow and seamlessly escalate to a human when an inquiry is out of scope.
That's the power of having your AI agent on Salesforce platform. With your AI, data, CRM and trust on one platform, you're able to increase productivity, reduce costs and improve the employee experience. So at its core, HR service is your front door to employee support, built to help employees get answers, get things done and get help, all in one place. Now let's break it down. First, there's employee portal. Employee logs in, finds information, takes action, for example, like requesting a PTO, updating personal details or submitting a relocation request and if needed, open a support ticket. At Salesforce, we have our own employee portal called Basecamp, a one-stop hub for onboarding, time off benefits and every key employee moment. It gives employees clarity and self-service without having to hunt across multiple subsystems. Then we have our HR service console.
This is where HR teams work. It's designed for specialists, HR BPs and shared services teams to support employees across any channels, Slack, e-mail portals, et cetera, you name it. It gives a complete view of employee events, milestones and cases so HR can track transitions smoothly, all with the context needed to support employees efficiently and consistently. This is what we call an employee 360 view. From there, we layer in AI productivity tools. Think knowledge suggestions, automated e-mail drafting, smart routing, every HR specialist need to respond faster and with confidence. It reduces manual work and ensures employees get accurate answer.
Now we understand most organizations run one or the other HCM systems, and you need that data to flow into Salesforce to power that experience. That's where MuleSoft comes in. MuleSoft connects all your HR systems with prebuilt connectors and reusable APIs, so you can unify employee experience without tripping and replacing your HRIS. This further powers the HR console and makes a richer employee 360 view. And finally, the breakthrough, the Agentforce HR service agent. Now just to recap, this is your always-on AI HR assistant, a digital labor teammate for HR. It chats with employees in natural brand-aligned language across channels. It pulls answers from your knowledge base and HR data. And it doesn't just answer question, it can take action, update employee details, trigger benefit enrollments, et cetera. And when something requires human, like a sensitive employee relations issue, the agent follows guardrail and seamlessly routes it to specialist HR.
Moving on, coming to our road map. Now as we think about the future of HR service, our goal is simple: bring autonomous digital labor to every stage of the employee journey across every system, persona and channel. Starting in October 2025, we expand our agent capabilities beyond core employee service. Actions like time off, profile updates, direct deposit and expense support, we have started with Workday, a new channel with Slack. Employees shouldn't have to go to portal to get support. By bringing Agentforce into Slack, we meet employees where they already operate every day. We extend our integration with SAP SuccessFactors and introduce PTO agent. So leave request works seamlessly regardless of your HRIS. Case management, along with general Slack actions like summarizing the channel or creating a channel, we support employee inquiries and workflows end-to-end.
Moving into February 2026, we address deeper and more sensitive HR workflows. AI to human handoff, ensuring the agent escalates intelligently through nuanced cases, new channels in Microsoft Teams, expanding coverage beyond Slack, employee relations, case automation, sensitive cases like harassment, discrimination or workplace concerns requiring privacy, auditability and legal rigor. Agentforce support, case intake, routing, confidentiality workflows and follow-up while always ensuring human is in the loop. This is a major trust milestone. Service assistant for HR reps, giving HR specialists an AI copilot inside the console.
It will summarize employee history, drug responses, pull insights from tickets and docs, guide reps to complex workflows. Our payroll agent with ADP and Paychex will handle payroll inquiries and updates automatically. And then looking ahead to our future. We unlock full workflows -- workforce life cycle automation. Now agents for candidates, pre-hires and alumni from scheduling interviews to provisioning access to offboarding task, we are automating the moments that matter across the talent continuum, not just hiring. Extend system integrations with Oracle HCM, DocuSign, Okta, UKG Pro and more, we're ensuring Agentforce can connect across every core HR system. That means companies don't need to rip and replace tools. We make their fragmented HR stack [ fleet ] unified and intelligent.
Now coming to demo, I hand it off to Deval to walk us through a demo of our product.
Hi, everyone. First of all, I would like to thank Shruthi and Avni for leading the presentation for HR service product. And just reintroducing myself, I'm Deval. I'm part of the Salesforce HR service representing on this webinar as a Senior Product Manager. And just a quick recap of what Shruthi and Avni have tried to cover. So Avni covered like the various types of problems that the HR leaders today face and the employees faced with respect to disparate systems and ability to access various types of data on various systems and having a next level of employee experience, especially the expectations are higher now with the advent of technology and Gen AI, right?
And then Avni spoke about the HR service solution, like how we deliver the agentic HR support in the flow of work. Also about the Agentforce for HR service, how the autonomous AI agent can resolve employee cases with natural responses that are grounded in trusted data, right? And then the recipe that brings the agentic HR service to life, that is the employee portal, the HR service console and the HR service, right? So I'm going to now walk you guys through a demo where we will try to cover multiple personas. The aim of this demo is to give the audience an idea about like how various personas that are part of an organization like from an HR admin to an employee to a manager who might have various types of preferences depending on the organization, how that experience can be taken to the next level with the help of Agentforce.
So let me quickly start. Cool. So an AI agent that works fully autonomously to take action on employee-facing support task, you can set up the agent in minutes using prebuilt service-specific templates and existing Salesforce objects like Flows. You can even create custom actions that are specific to your business needs, right, using low code. This comes with a prebuilt set of topics and actions. And this answers employees' HR questions in natural language. It can manage employee support cases, execute HR processes and requests like expense profile, direct deposit that can connect with third parties and also deploy anywhere, like when we say deploy anywhere, what we really mean is, let's say, if you engage with your employees on portal, you can deploy it on portal.
If your employees like to -- in your organization, if your employees like to use Slack, they can deploy it on Slack. And then also, if you don't use portal and Slack, you can also deploy on Microsoft Teams, right? So it responds to your employees across channels in conversational language that's tailored to your brand's voice, tone and guidelines. You can configure your organization details like language of preference, et cetera. You can also define clear parameters for your agent to follow and seamlessly escalate to human when an -- let's say, when an inquiry is kind of out of scope, right?
Now let's look at another persona, right? So imagine a company called Freight Logistics and then you have Rishi Rai, who is an employee, who's just received an e-mail about an annual data conference in New York, right? And he needs to share some details with his travel coordinator, some specific department and employee details with his travel coordinator, right? So Rishi is an employee who likes to work in Slack. The organization Freight Logistics has already deployed in this case an HR agent that is kind of connected to a third-party system. I mean, when we say connected, what do we really mean is the agent topics and action can connect to third-party systems -- to third-party FCM system like SAP SuccessFactors or a Workday to kind of fetch or get the data, right? So in this natural conversation flow, Rishi just types directly in the HR agent window, like can you help me confirm my employee ID and exact department name?
HR agent in real time can fetch this data either from Salesforce Core or like a third party with which your agent action is connected, right? And give it on a plate to Rishi. Now Rishi, while he's there, he thinks, I'm traveling to New York, why don't I also meet my family and friends, right? So he goes and checks what is my leave balance. So HR agent in real time, again, this time gets his real-time lead balance. And it's not just getting data. Rishi can also request for a leave, right? So now you are saying 2 things. It can get data for Rishi, answer Rishi's question. At the same time, it can also kind of create a request on behalf of Rishi, right?
And then organizations can configure this according to their policies, their fulfillment flows, their approvals, right? But let's say, there is another company like Alpine and there is another employee who does not use Slack, but they prefer to use MS Teams, right? In that case, we will show you a small snippet of how the similar type of Agentforce conversation can be used on MS Teams. And in this case, in this example, we are simply showing how an employee can put a simple query or get data about the status of their last travel expense, right? It's just a small snippet to tell you that it not just works on Slack, but also MS Teams. And the third one, we have Katie from Alpine, who is a manager. She does not prefer to use Slack or Teams, but she prefers to spend time on the employee portal.
And in this case, she wants to check the promotion eligibility of her team, right? So what she does is simply in the natural conversational flow by using the embedded chat that's available that powers the Agentforce on the portal. She can simply go and type like she wants to check the promotion eligibility. And in this case, because the agent has the context of Katie being the manager, it asks like a follow-up question like for which particular employee or which particular reportee you want to check this, right? And when she says she wants to check it for a particular reportee called Sharon, it gets the data from the performance evaluation system, gives it on a platter in a nice format to Katie, who's the manager and not just that. The agent also prompts the manager if they would like to recommend or put a request, put a promotion request for her reportee, that Sharon, right?
So all in all, what we are trying to show here is that with various personas like the HR admin, we had Rishi who was using Slack from Freight Logistics. We had Katie who is a manager in Alpine, who was using employee portal. And then we also saw one snippet of an employee using MS Teams, right? So what essentially we're trying to say is depending on your organization's use case, depending on your organization's preferences and depending on your -- on the kind of queries or real-time execution of processes that your organizations want your employee to do through the Agentforce, they can -- you can kind of configure the agent in that fashion, right? So before I hand it over to Shruthi, I'd just like to cover this one more slide like why we are -- we think you should choose HR service that's powered by Agentforce, right?
So we know that the employee experience gap is widening. And we have many HR leaders on this webinar. So we know that HR leaders have kind of a narrow window to close this employee experience gap. And you do not want your employees or you do not want your organization to lose productivity, right? Or in that -- for that matter, even you don't want to lose your talent to competitors who have already transformed how they support their workforce, right? So here's how HR service can help you close that gap sooner, right? So personalizing employee service at scale through human AI agent partnerships, unifying disparate data within its integration first design, automating processes with built-in rules, right? And then underlying all this is trust that's built with the goodness of Einstein Trust Layer, that is security and privacy, which is critical when dealing with sensitive employee data, right?
So with that slide, I will pass it back to my friend and colleague, Shruthi.
Thank you. Thanks for that, Deval. I do want to talk a bit about that demo that you showcased. But before that, the audience, I'd love to do a quick check at this point, which of these HR use cases would you as a HR leader or an employee for that matter, prioritize. Which of these is important for you if you were to deliver AI-assisted agentic workflows. If you think a moment about if you were going to use AI to transform your HR service, which one of these would be a priority. You will see that you can select multiple of them. So please pick all that you think matters, right? Quickly, let's walk through these options here. One, employee self-service, right, benefits, policies, enablement. We saw some of those use cases today that Deval walked through. Second, HR operations, right, case management and providing your HR persona that ability to solve cases faster or even not get those cases in the first place, right? Talent development.
And fourth, integrations, right? Integration is an area that the HR service solution by Salesforce performs brilliantly, right? We integrate with all the systems that you already have. And this is critical for a HR service solution because you don't want to lift and shift your data, right? You essentially want to integrate with all that you already have. And lastly, talent acquisition, right? Is that an area where you see agentic workflows helping you. So while you take a moment audience, please answer that. And once you've answered that, feel free to send us a reaction that you have. While you're doing that, I want to just quickly pivot back to the demo that we just saw, Deval. Thank you for walking us through that.
To me, I think what stood out about the demo was just how the employee Rishi Rai, I think Rishi Rai, never had to leave Slack to get what they wanted, right, or even Teams for that matter, if the organization uses Teams. To me, it almost felt like they were conversing with their colleague, right? Just asking help for something that you're stuck on, much like we would do today when we are chatting with our colleague to ask for some question, right? So I'm sure all of us today, the audience today is able to contrast what we saw in this demo with your everyday experience as employees and reflect what it would be like to have that conversational support built right into your flow of work, right? So with that, thank you for taking your time out to answer.
This is very helpful for us as we gather more feedback and as we refine our product further. So I deeply appreciate you taking time out to respond to that poll. So this brings us to the last section, right? And this is my favorite section in any webinar to walk through, quite honestly. So now you might be thinking, okay, all of this sounds great in theory, right? We walked through a lot of use cases. We spoke a lot of agentic, but does it actually work in practice, right? Or is this just information on the road map, right? So that's why this is my favorite section. So let me share something very powerful with all of you. So one unique thing about Salesforce is that we just don't build Agentforce for HR. We just don't build it as a product. We live it, right? So as customer zero, we've deployed this exact solution across our own organization, and those results have been transformative.
And I'd like to share some of that with you today. So here's how the slide that you see here today, that sort of shows how this whole thing comes together on Salesforce. So Agentforce sits embedded right inside Slack and our employees portal called Basecamp, which Avni referred to when she was walking through her section. So Basecamp is our employee-facing portal, which is not just HR, but also IT support, right? So Agentforce sits right in Slack and on Basecamp, where employees already work today, right? They don't necessarily have to go to a different system just to find things. So the beauty really is in the simplicity, right? So employees ask their questions in natural language, much like how they're used to using ChatGPT or any of your favorite generative AI tools.
And the employee service agent searches our knowledge base and our knowledge base, like any other company, is spread across multiple systems, right? So the employee service agent searches that knowledge base, pulls data from multiple connected systems to provide instant accurate answers. Notice another critical element to the right on this slide, you will see guardrails and human escalation, right? So when Agentforce encounters something complex or sensitive, right -- and there is bound to be some sensitive questions when it comes to dealing with people, right? So when an Agentforce encounters something like that, it seamlessly escalates that to our expert HR professionals. So what I want you to take away is that we're not replacing human judgment.
We're amplifying human capacity by handling the routine, right? By making sure that we're handling all of these routine admin tasks, you're freeing up time for your HR to get to what they do best, which is empathy and understanding what the employees need. So we saw how that works. Let me walk you through some of the results, right? The results do speak for themselves, and I think this was transformative when we saw it. So 40% of cases today are handled autonomously, and we've resolved over close to 10,000, right, over 9,500 cases early in the process with some real savings and reduced HR workload by up to 50% in some areas. And the numbers according to me, tell only half the story. What's even more valuable are the lessons that we learned as customer zero. And this is what we'd like to share with our customers as they go on their agentic journey, right?
First, start narrow and scale gradually, right? What really worked for us was to pick specific use cases, perfect them and then expand them, right? That's the first point that you see on the right side of the slide today on the lessons learned. The second one is that guardrails are absolutely critical, right? These are not nice-to-have features. They are essentially handling very sensitive employee data, so they must ensure compliance. So guardrails are absolutely critical. Third, clean data plus quality content is what equals accuracy. We learned that having tons of information on the data isn't enough, right? That data needs to be curated, it needs to be current and it needs to be consistent. And finally, agents need feedback and agents need iteration. It's just like any new team member, right?
Think about when you onboarded a new team member into your team, much like that, our AI agents got better with coaching and with continuous improvement. So we went through some of the metrics around savings and productivity. I'd also like to share with you how this has transformed the employee experience, right? We've reduced HR tickets by approximately 3,200 in the first 6 months. And we are projecting a 25% to 50% deflection rate for employee service cases by FY '27. What do I mean by case deflection? It is when you avoid a customer or an employee in this case, having to even raise a ticket by providing them all that they need to service that question themselves, right? So that means they haven't even raised the ticket. That's called case deflection. So that's thousands of routine inquiries that our HR team no longer has to handle manually. And look at this customer satisfaction score, right, 4.8 out of 5 with over 200,000 closed HR tickets.
So what this means is that when employees can get instant accurate answers to their questions without having to navigate multiple systems, employee satisfaction naturally follows. So what I wanted to really showcase on this slide is that this isn't really theoretical anymore, right? It's natural for us to whenever we see an AI or an agentic story to really be skeptical and say, okay, this sounds good on a slide, but what does it look like when it's implemented. That's exactly what we wanted to cover today. So hopefully, you're able to see that this is not mere theory. This is employee service and Agentforce, helping our employees find information, resolve issues and focus on higher-value work at enterprise scale. So with that, I -- as we close out, I just want to spend a few moments on this slide with a practical 4-step strategy based on our learnings, right?
Step one, start and stay focused, right? And the key is to not to try to solve everything on day 1, but prioritize one key outcome and then identify a high-value pilot use case. Step 2, as they say, clean data, good AI. So prioritize data readiness. Your agent is only as good as the information that it has access to. So an essential pre-step is to gather all your essential HR-related content, be it policies, benefit plans, summaries, standard procedures, employee handbooks, all of that, that exists in knowledge repositories, import from those, bring them all together. I think that's prioritizing data readiness. Focus on the experience design, right, because this is where really the magic happens.
So put the AI and the agents where your employees actually need them, right? We don't want our employees to do additional hard work to use the AI, right? So that might be your employee portal in your case or it might be Slack or Teams as we just saw in the demo. Then leverage your HR expertise to fine-tune the design and build the right guardrails, and we saw why guardrails was important. And step 4 is to communicate success and adapt quickly. So publish your success metrics early, employee satisfaction scores, how many cases have you been able to avoid and things like that. So what this does is build momentum and trust, right? Then driving adoption across employee groups by showing value and continuously improving on this feedback ensures that your employees start using your solution.
So with that, I want to leave the audience today with one last poll, right? We've gone through what we have and what we've learned from our journey. Audience, I'd love to hear from you, where is your organization today in adopting AI-powered HR support and spend a few minutes to go through these options and pick the one that most closely represents what your organization is currently facing, right? Are you actively evaluating HR service solutions today? Or are you planning to explore them in the next 6 to 12 months? right? Or let us know if you're already using a different AI-powered HR platform or any custom workflows that you've built.
If none of these options really capture what you're doing today, do definitely feel free to use the chat and use the chat to also tell us if you're looking at additional use cases that we couldn't cover today, right? Anything that's top of mind to you, we'd love to hear that. So I'm going to take a pause here on this slide to give you some time to get use this. And one thing that really stood out to me as I was preparing for the session is that your HR system, right, is often that first digital touch point that any employee of the organization has, right? As you're onboarding, your first digital system that you really touch in an organization is what your HR is using. So I think that underscores why this transformation becomes absolutely important. So if you've taken a few minutes -- a few seconds to answer that, I'm going to just leave this here and go over and see if there are any questions for us to answer.
Please do use this time to also put in any questions that you may have through the course of this presentation. I do see some questions on whether you'll get the presentation and recording. Yes, you should see that sent over to your e-mail. Apart from that, I also want to call out that there are a lot of related links under resources that you should be able to see on your screens. Audience, please make sure to book mark that. You will get that on your e-mail, but please feel free to take a look at them. You will see a very nice video that you can go ahead and take -- you can watch it later.
And the Salesforce case study that I just walked through about the results that we've had, you will see an entire article on that. So please feel free to take a look at that as well. I'm going to just move ahead. And fantastic, right? Thank you so much, audience for -- it's very encouraging to see 34% saying you're actively evaluating HR service and 24% are saying that you're planning to explore AI for HR in the next 6 to 12 months. I think that goes on to showcase why today's topic was so pertinent, right? So hopefully, all of you had a good time and took away from what we shared with you today. That does bring us to the end of content that we have prepared today, but we're just going to stay on for a few more minutes to see if there are additional questions on chat that we can answer. We've been answering a lot of them as we go through. But yes.
Yes. So I can take it from you, Shruthi. So I see actually, there are a bunch of questions I responded to. I think me and Shruthi and Avni have responded to some of those individually. Apologies if you are not able to respond to all of them because we see like there are a bunch of them. What I would do is just read out some of the common questions or common concerns, and we can try to address it online. And then obviously, as Shruthi mentioned, you can -- Shruthi, I'm assuming there is a way in which the audience can reach out to us if they have more questions or if their answers -- for some reason they go unanswered, they should be able to reach out to us, right?
Yes. We will -- yes. unanswered questions, we will get that, right, in case we're not able to get them.
Sure. So let me quickly pick a couple of questions that have like common concerns, right? One of the common questions that we do here, and it's also on this webinar is the concern over the PII data, right? So how does Agentforce ensure that the PII data is not getting compromised. So I would request specifically to the audience who are interested in this to look up 2 things regarding the Salesforce. One is the Einstein Trust Layer protection and second is the zero data retention policy, right?
So when -- just to explain that a little bit, with respect to the Einstein Trust Layer protection when Agentforce uses third-party tools like external LLMs, sensitive data such as the PII, the personally identify information and business sensitive data is removed before it's sent to a third-party tool, right? And with respect to the zero data retention policy, the data that is accessed by the agents, including the personally identifiable information, it is protected in transit, right? So what this means is it is installed or used for training purposes for external LLM providers as this is a part of Salesforce strict zero data retention policies, right?
That is one. And then the other question that I got was specific to the demo that we showed a demo in which the manager is kind of accessing information regarding the promotion eligibility of their reportee, right? And the question that we got is like, okay, so if the manager is able to access this data and manager is able to create a request for the promotion of their reportee, do the reportees also have kind of access to whatever data that they want because it could be risky, right? And in some cases, you don't want like all the data to be shared with everyone in the organization, right? So what I would like to say is that the Agentforce agent can restrict data access through multiple mechanism.
So we can like kind of ensure that users only see information that they are authorized to access, right? So authorization to access is the key here, right? So there is permission-based access control. So the Agentforce agent inherits the user permissions and they will not apply with the information that the user does not have access to, right? So it is -- what it really means is that it respects the agent, respects existing Salesforce security models and data access control, right? And this is based on the locked-in users' permission, right? So yes, so primarily wanted to answer like the common questions, and these were the common questions. So yes.
And just to reiterate for other people asking, yes, you will receive a recording of this session shortly in your inbox. You can see the recording, yes.
Yes. And I will also try to respond to like the individual questions as much as possible in the DMs. Thank you.
Okay. If I think we've addressed most of the questions that we had. Thank you, everyone, for your time today. I really do appreciate you taking time out. Thanks for engaging with us, and thanks for responding to the polls. This has been super helpful for the team. Thank you so much, and have a great day.
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Salesforce — Special Call - Salesforce, Inc.
Salesforce — Special Call - Salesforce, Inc.
📣 Kernbotschaft
- Kern: Agentforce integriert autonome KI‑Agenten direkt in den Arbeitsfluss (Portal, Slack, Teams) und liefert personalisierte, kontext‑gestützte HR‑Antworten in Echtzeit.
- Ziel: Routineanfragen autonom lösen, HR‑Mitarbeiter entlasten und so Produktivität und Mitarbeiterzufriedenheit steigern.
- Trust: Betonung auf Guardrails, menschlicher Eskalation und Datenkontrolle statt vollständiger Automatisierung.
🎯 Strategische Highlights
- Integrationen: MuleSoft‑Konnektoren vereinigen HR‑Systeme (Workday, SAP SuccessFactors, später Oracle u.a.) für eine Employee‑360‑Sicht.
- Kanalstrategie: Agenten laufen plattformübergreifend (Portal, Slack, MS Teams) und führen Aktionen aus (PTO, Direktabbuchung, Expense‑Flows).
- Sicherheit: Einstein Trust Layer, Zero‑Data‑Retention und Berechtigungs‑/Permission‑Modelle sichern PII und respektieren Salesforce‑Zugriffsrechte.
🔭 Neue Informationen
- Roadmap: Ab Oktober 2025 Ausbau von Agent‑Fähigkeiten (Time‑off, Profile, Direct Deposit, Slack‑Integration, SAP‑Erweiterung).
- Februar 2026: Fokus auf sensible Workflows, AI‑to‑human‑Handoff, MS‑Teams, Payroll‑Agenten (ADP/Paychex) und erweiterte Compliance‑Funktionen.
❓ Fragen der Analysten
- Datenschutz: Nachfrage zu PII: Management verweist auf Einstein Trust Layer, Daten‑Anonymisierung vor externen LLM‑Calls und Zero‑Retention‑Policy.
- Zugriffsrechte: Kritische Frage zur Datenfreigabe beantwortet: Agenten erben Salesforce‑Berechtigungen; nur autorisierte Daten werden angezeigt.
- Erfolgsmessung: Nachfrage zu ROI/Adoption: Salesforce zeigt Customer‑Zero‑Metriken (40% autonome Fallbearbeitung, ~9.500 früh gelöste Cases, CSAT 4,8/5) und Projektionen (25–50% Deflection bis FY'27).
⚡ Bottom Line
- Fazit: Produkt‑Webinar zeigt klares, umsetzbares Produktangebot mit konkreter Roadmap und Trust‑Mechanik; stärkt Salesforces Plattform‑Moat durch Cross‑sell (MuleSoft, Slack, Core CRM) und kann langfristig Kundenbindung und Cloud‑umsatz stützen, direkte finanzielle Effekte bleiben aber adoption‑abhängig.
Salesforce — Analyst/Investor Day - Salesforce, Inc.
1. Management Discussion
Good morning, everyone. This is Emmanuel. I'm your host today. Welcome to the session.
Please welcome Executive Vice President, Investor Relations, Mike Spencer.
Welcome. Thank you all so much for being here. We're maybe a couple of years overdue, but we're super excited to have you all here. Hopefully, you've gotten a chance to tour around Dreamforce a little bit. If you haven't had the opportunity yet, I strongly encourage you to walk the floor, talk to customers and in particular, go see Agentforce City. Mark mentioned on the stage yesterday, but I think it's really important for you all to hear directly from customers. You're going to hear us talk a lot about it today, but do get out and see the sites and tour around.
So we've got a package in today. I am -- but I want to start with just say thank you. You have choices. We appreciate your investment. We hear from a lot of you. Feedback's a gift. But we are super excited to have you here, and we're super site to tell you our story today. And you're going to hear from a great group of our leaders, but we always start every presentation with a thank you.
In traditional analyst -- let me see, there you go. In traditional Analyst Day format. We've got to give you the precursor. I'm not going to read the slide. Just to say that we are going to make some forward-looking statements today, which are subject to change. So always please refer to our latest filings with the SEC.
So the agenda. We've got -- we're going to kick off with Steve Fisher. I'm going to talk about the specifics on the next slide, who's our Chief Product Officer; Miguel Milano, our Chief Revenue Officer, is going to come up after that. Then Robin, and then we're going to close with Marc and the leadership team for Q&A. Marc will be here for the last 1 hour or 1:15 minutes of the presentation today. And then afterwards, we're going to have cocktails out in the reception area. There'll be some demo televisions as well with some folks demoing some of the technology you're going to hear about and some of the technology you've seen at Dreamforce. So please stop by, ask all the questions you'd like to ask. We are selective in what we put out there. So we really want you guys to get a front row seat to some of the tech that we've been introducing this week.
So let's talk about the details of what you're going to hear about today. You all have probably seen, if you got a chance to watch the keynote yesterday. The circle graphic that you see here gives you a layout of our product portfolio. Steve is going to come up and walk you through where we're at from an innovation cycle standpoint. We've been investing a ton. We'll talk about that, but we're super excited about where we're at. And we are certainly in a zone where the pace of innovation is rapid. And you all know that, you cover our space. But you're going to hear Steve really get into it. And we're super excited to have Steve here. You all have not heard from Steve before, but he is a key cornerstone obviously, to our product strategy.
Followed by that, it's going to be Miguel Milano, our Chief Revenue Officer. He's going to come in and take the product vision that Steve is going to paint for you and give you the go-to-market lens and what we're doing there. And I'll come back up and talk about that between sessions. And then lastly, Robin is going to come up and give you the financial framework and the monetization structure of all that. So we're super excited with the lineup. Keep your questions to the end, and we'll get into the Q&A. So with that, I'm going to hand it off to Steve.
Hi, everybody. Good afternoon. Thanks for coming. And as Mike also said, it's really -- especially now when things are changing so rapidly and it's really a nice opportunity to get the opportunity to come up here, share kind of our thoughts and then hear your feedback. And so looking forward to the questions later today.
I thought we could start by maybe setting a little context about kind of what we've been doing behind the scenes for the last 4 or so years. So as you know, for the first 15 or so years as a company, we're really focused on improving the model, multi-tenancy, metadata, the cloud, CRM, Sales Cloud, our platform, Service Cloud, that was -- I was here from 2004 to 2014. So that was a big part of my career was helping see that through. And then -- and that -- that was a pretty good ride and kind of think we kind of showed that the future of enterprise software was in the cloud. At that point, in order to really complete the story though, in order to be able to deliver the full customer experience, we bought a few companies, as I'm sure you're aware.
And so about 4 years ago, we decided to step back a little bit because during that time, our architecture had gotten a little bit fragmented and the data was somewhat fragmented and the experiences were somewhat fragmented. And we -- that was great for the time because we brought in all these amazing teams and capabilities and customer relationships and it really completed a large part of the portfolio. But at that point, 4 years ago, we decided, okay, now we need to -- because our mission wasn't really -- isn't really, okay, we want to deliver a great experience for sales teams engaging with their customers and service teams engaging with their customers and so on.
It's really about from the CRM perspective, putting the customer at the center and breaking down all the silos so that our customers, the businesses that we serve can have the best, most relevant, most personalized experience across every touch point and where the business understands everything about the customer and can deliver the best possible experience and build enduring customer relationships. That's really our core, core, core mission. And to do that, we needed to sort of rearchitect our platform, bring all of those applications together on to a next generation of our core platform. And at the heart of that, what we really started with in 2022 was around data. And that's the origin of Data Cloud or now Data360 because data has always been the foundation for CRM. If you want to deliver great customer experiences, you need to bring together everything you know about those customers so that you can power your employees and deliver those automated experiences.
And similarly, that's when we started rearchitecting some of our other major clouds, Marketing Cloud and Commerce Cloud and Tableau with analytics. And reimagining what elements of those should be in this new common platform with data as the foundation, but predictive AI and automation and analytics and the semantic layer and visualization, and all of those capabilities we were hard at work kind of behind the scenes to really deliver on that promise, the true promise of CRM putting the customer at the center and having everything fluid across all those touch points with data AI, automation, analytics, all the customer touch points and channels in the core architecture.
And then while that's going on, in late 2022, we all sort of had our ChatGPT moment. When ChatGPT hit and we realized, oh, this is going to change everything. And I'm sure we -- all of you experienced that. We certainly did. And so we then spent a lot of time and effort really pivoting the company around what is our role in bringing this LLM, AI, Agentic revolution to life and help it be useful for business. And that's a lot of what we've been doing really the last 2.5, 3 years or so is first with kind of embedding prompts across the platform and then early Agentic efforts then a year ago launching Agentforce and then really embedding that across the entire platform.
So that's kind of been the journey in the last 4 years. It turned out in our point of view, that all that work to bring everything together onto one platform was pretty much exactly what was required to help these LLMs actually be useful for business. So I thought for the rest of this, I'd sort of walk through that. because last year, another area we were really fortunate was last year when we launched Agentforce, most of our customers had been experimenting with Gen AI, maybe with us, maybe with others, trying to understand how can I make this useful, how can I make this useful? And then something about the experience at Dreamforce or the fact that we had delivered the Agentic capability embedded within our platform. The response was a little -- it exceeded our expectations, let me put it that way, with initially in the first few months, thousands and thousands of customers and now well north of 12,000 customers who are actively building agents within Agentforce and within our platform.
And so why did that seem to have struck a cord not that what we launched last year did everything that was necessary. In fact, it's been quite a year of learning. But I think it did strike a bit of a cord, which is the key -- one of the key lessons that we've learned is that the LLM by itself, while it's pretty cool in our consumer world, and it's pretty helpful if we want to write letters or help us think about things, it's not particularly useful by itself for business. It needs to be connected, we all know. It needs to be connected to the data. It needs to be connected to the system, so it can take action. You need to be able to embed it within the application, so it can assist the humans that are engaging, say, with your customers. It needs to be able to work with customers directly. It needs to be able to escalate from a customer to a human.
All of these capabilities really need to be -- are not really native within an LLM. They're not really within the model. They're just outside of the model. The model is astonishing for what it can do with language and basic reasoning, but it doesn't do any of that other stuff. And that's sort of where we were, in some ways, reasonably well positioned because we've been doing this work consolidating on this one platform that included data and automation and analytics and sales, service, marketing, commerce, industries, integration, all the capabilities that we had coming together because it turns out that data is not only necessary to fuel customer engagement, it's also absolutely critical to fuel your agents and power your agents.
So being in the flow of work, providing that context, all the security, sharing, governance, all these capabilities that we've sort of been working on really in the context of CRM turned out to be very, very useful to power agents. Now of course, they were -- that was not enough. I would say those were all necessary but not sufficient. And that's really the journey that we've been on the last year is learning with our customers, getting the feedback, working with them, really being in the trenches. When we had 5,000 growing to 12,000 customers, building agents, we learned all the things that, okay, this is actually working pretty well, but we also learned all the things that were struggles. And that's what we've tried to bake into our platform.
And the foundation, so our platform, our new AgentForce 360 platform really lives at 3 primary layers. The first is the data layer. This is what we used to call Data Cloud, now Data360. And I think it's probably the least understood part of our entire architecture because probably a little bit because of the name Data Cloud, when people hear that, naturally assume, oh, this must be a Snowflake competitor or a Databricks competitor, and that's just not the case. Snowflake and Databricks and BigQuery and Redshift are among our biggest partners because yes, Data Cloud allows you to bring all your enterprise data together, all your -- certainly all your Salesforce data, which is quite a bit of customer-relevant data, but also your web data, your mobile data, your back office data, whatever is customer, customer adjacent or really any data, it allows you to bring all that together and then harmonize that into that single golden customer record. And that's very important.
Snowflake can do that and Databricks can do that and all these other data platforms can do that as well. The difference is -- the primary difference is that Data 360 is deeply integrated into that common platform that I mentioned earlier. So we had spent the last few years rebuilding our platform, dramatically improving the scale of our metadata, transforming all the tools that are within Salesforce, reimagining all the applications so that if the data is in Data 360, it's in sales. If the data is in Data 360, it's in service, marketing, commerce, all of our industries apps. It's available for analytics. It's easy to integrate. All of that capability was already there.
And so unlike -- so salespeople, salespeople do not log in to Snowflake. Snowflake is fantastic, but it's really analysts that tend to log into Snowflake, not salespeople. People in the contact center do not log into Databricks. Databricks is amazing for data scientists. So we had these data platforms that have been able to consolidate data, just like Data Cloud, Data360 can, but it was still kind of trapped in those now consolidated silos because getting it, that data to support your customers or power your agents, there was a big divide. And it was very complex, expensive and fraudulous to cross that chasm. That's the problem that Data 360 really, really, really solves because what we did was we sort of pioneered these zero copy data federation relationships. So if the data is in -- with just a few clicks, if the data is in Snowflake, the data is in Data 360. If the data is in Databricks, the data is in Data 360. It's not physically there. It's virtualized there and the metadata is there.
But from the consumers of Data360, it might as well be there. And remember, if the data is in Data 360, it's in Sales Cloud and Service Cloud and Marketing Cloud and Commerce Cloud. So you see where I'm going. Now all of a sudden, with just a few clicks, all that work that our customers have done with Snowflake and Databricks and BigQuery and Redshift now the value of that was multiplied significantly because it could all be activated to serve the customer because if the data is in Snowflake now is just natively in Sales Cloud. No ETL, no complex processes, no batch processes, no real time, no nothing. It's just there. And that has been, I think, a big unlock because it allow -- it solves that problem of being able to take all your enterprise data, create those golden customer records and use that to serve your customers.
Then, of course, ChatGPT hit and all of a sudden, not just structured data but also unstructured data. and agents. And so similarly, all those documents, all those complex documents, all those simple documents that were kind of not really available to serve enterprise software, they can now be unlocked. They can be unlocked for the humans, but most importantly, they can be unlocked for the agents. So that's really the role that Data 360 plays. It's really the glue between all the enterprise data and your customers and your agents. That's why it's been quite a successful ride. That's layer #1, the data. Data is the foundation. It's the foundation for CRM and obviously, the AI revolution is a data revolution.
The next layer is the Agentic layer, the agent force layer. And this was the key for us last year and why I think we saw such interest from our customers was that it was embedded within the platform. And so it had immediate access to all that data that our customers are already putting into Data Cloud, now Data 360. It was connected into all of the applications. It was accessible through all of our channels that we support, SMS and WhatsApp and chat and now voice. And so that was not -- you didn't need to kind of do all this integration where you have an Agentic platform over here and a data platform over here and your applications over here, that is very complicated. Now it was all together in one platform.
But that said, we really have been -- I don't think I've ever been on a more interesting and intense learning journey than I have been in the last almost a year since we launched Agentforce. because we're all new and figuring out, okay, exactly what are these LLMs really good at. And exactly what are they not really good at. And they're very good at language. That is astonishing. Now all of a sudden, you have software infrastructure that can understand language, can generate language, who saw that coming? I certainly did not. amazing. And they have some basic reasoning capability, but actually, what we've kind of learned is it's more limited than you might think. And so we've been on a journey when we had AgentForce first launched, well, where are our customers struggling? And that's really the road map of AgentForce. So we did AgentForce One almost a year ago.
Mostly the value there was integrated in the Salesforce platform. And you had a nice ability to use prompts to create be embedded in the brain of the agent. And you could take advantage of Data 360 and you could take advantage of things like Flow and Apex and MuleSoft to be able to act across the enterprise. That's sort of the basics of an agent is you feed it the data, you feed it the APIs, you tell the agent what role it is, it's topics, it's kind of its mission in life. And then hopefully, uses its reasoning ability to take the utterance and take action and give a response. That's basically the heart of an agent. But here's what we found.
First, our customers were reluctant to release these agents because they needed to have confidence through testing. And testing an agent is a little tricky because the output is nondeterministic. You're not going to always -- for the same input, you don't always get the same output. We're not used to that actually. We're used to having you give an input, you get an output, you test it, you move on. And so in the world of AI, you need to use AI to sort of validate the AI. And you can also use the AI to create more exotic, challenging test cases. So that was our testing center that we launched last December.
And then the next challenge was, okay, now I'm confident, I put out my agent. How is it going? what's working, what's not working? How do I optimize it? That was the next set of releases is we put -- we provided the complete all the session information, all the details, all the analytics, all the tracing available so that our customers could see from the macro level, how is this performing in the contact center, how are the agent performing overall, how is it performing as a sales agent, all the way down to the micro of exactly what did the agents say when and why and everything in between and then the ability to use AI to help uncover challenges and make recommendations and things like that. That's what we released over the summer.
And that was -- those were, I think, big breakthroughs for why customers -- why you're starting to see at the event, large customers seeing success with agents. But then there were a couple of other things that we learned that we're just now releasing. And I'm going to go -- it's okay because I think these are really interesting insights that we learned, and I think I'd like to go a little bit technical and kind of describe what's going on because I think this helps us explain at least me understand why this is -- why it's been so easy to build a killer demo, but why has it been so hard to get agents that actually deliver the goods. And here's what we found really in 2 key areas, in addition to the ones I already mentioned, 2 key areas that were a bit surprising.
One was that even that the agents -- so we would have customers tell the agent in natural language through prompts like everybody is doing, first do this and then do this and then do this, but never do this or always do this. And if this is true, then do this, but otherwise do this. If you looked at the prompts for all of our customers, they're riddled with that. But what happened was that the LLM would maybe most of the time do what you told it to do, but not all of the time would it do what you told it to do. And that's kind of been the experience is that the reasoning ability, the ability to always follow instructions, that's not really the LLM strength. And the realization was, if you actually know what you want the agent to do, don't go to the LLM. Just say, do this and then do this. And if this, then do this, else do this, kind of the basics back to the traditional software role that we're all used to, but I think maybe we thought the agents could kind of just figure it all out on their own.
But they get very confused. They can't do that. They're designed not to do that. They're designed really to figure out the next word to say. And they're not designed to always do -- and in the world of business, -- there are some things where you want that creativity, but there are some things where we actually just needed to do the same thing every single time. And so that's where we -- so we would have our customers, they would write those prompts and then it didn't always work. It mostly worked, but it didn't always work. So then they would redo the prompts and redo the prompts and get into what Srini calls the prompt doom loop, where you just [indiscernible] and then if it's not listening to you, you'd say, never do this and you put it in all caps and repeat it 3 times.
Literally, that's what our customers were doing. And it's like, okay, this is a big unlock. And so that's what Agent force script is. What Agentforce script is the ability to be inside the brain of the agent because the agent is not the LLM. The agent is running in our platform. Agentforce is the agent. And the LLM is infrastructure that the agent can use when appropriate. But now you can actually just say, first do this and then do this. And if this, then do this. It's kind of back to the future in a lot of ways. But while -- and that's true within the brain, but it's also true writ large.
There's kind of this sense out there that I'll just ask the agent in the future, I'll just ask the AI what to do or tell it what to do, and it will just figure it all out. It will look at all the data. It will look at all my APIs and it will figure out the next step. And the first thing we learned was actually, if you don't constrain the agent to maybe no more than 6, 7, 8 things that they should be paying attention to, it gets very confused. And then we learned, well, even within those 6, 7, 8 things, use the LLM where it's appropriate, do not use it where you actually know what to do. That's this deterministic capability with Agent script.
And all of that has sort of said, okay, Software is still software. In the world -- in business, when you actually know what you want, whether it's for compliance reasons or you just want to execute your business process 100% the way you want to execute it, then just use the enterprise software you've been using all along. That is still really, really useful. It's not to say that the agent isn't an astonishing capability. If you go to help.salesforce.com or you go to www.salesforce.com and engage with our agents, it's light years ahead of where bots used to be before. And that's also true on the inside. If somebody is in the contact center helping a person, maybe they came from that customer-facing agent and then it got escalated to a human, it's really good that that's the same agent with the same context guiding that human. That is astonishing.
But everything else needs to basically kind of work the way it did because if you want it to work 100% of the time, we already know how to do that. but this allows us to do something else. So that was a huge learning. The second learning was what we're calling intelligent context, which is with unstructured data, which historically has kind of not been useful for business software other than maybe as an attachment. But and by unstructured data, I mean documents. And theoretically, what we first built into Data 360 was you would upload your documents. We would break them up and do kind of bite-sized pieces that an LLM could digest because if you throw a 400-page document in an LLM, it turns out it gets very confused and it's kind of slow and expensive. And then you would put it in a new kind of database where you could -- the LLM, the agent can ask the question and get back the answer. And here's what we found. The answer was right about 40% of the time.
And so our customers were spending half their time in the prompt doom loop. Really, you could never get out of that. And the other half of their time trying to reprocess the data, all those documents so that the LLM would understand. And why would that -- intuitively, why would that happen? Well, for example, one of our customers is a pharmaceutical company, and they would have these complex documents to describe symptoms and all that. And the document was starting with a flow chart. And the flow chart would have all the elements in the flow chart would then say continued on Page 203 or continued on Page 700. And the basic way of processing that would not work or they would have tables within tables within tables or would have these pictures or complex documents designed for humans, actually probably a little hard even for humans to understand.
So that's this intelligent context. That's where we've rebuilt Data 360 and its unstructured data pipeline to be able to take those complex documents and using AI, feed it into these new databases so that rather than 40%, it's like in the high 90% of accuracy. This is where our customers were spending all of their time. It was on the prompts, and it was on getting the data to actually give -- it was all about accuracy. It was all about repeatability. It was all about balancing the creativity with the determinism. And so we're really, really excited. We think maybe given all the feedback we've gotten and being in the trenches as we've been for the last 12 months that these 2 capabilities amidst many other capabilities, we think these 2 capabilities are going to be a big, big unlock.
We obviously also launched voice, which hopefully, you'll get a chance. If you go to the campground, you can go and we got Boost, you can go build your own voice agent in like 5 minutes. It's pretty cool. I would recommend it. We're very proud of the voice interaction, getting that to be low latency and interruptions and all of that. That was nontrivial at the level of scale that we need and the openness that we need. And so we're pretty happy about that. And we've also rebuilt the entire builder experience so that you can kind of use AI to help you build the agent, that you can have a natural language prompt like our customers did, but they push a button and the AI will turn it into agent script so that you don't need to build the agent script yourself. But if you're a hardcore programmer, you can also get raw access to the core code that is the agent brain.
So we're pretty happy about -- these are, we think, going to be breakthrough capabilities. And then the final part of the architecture, so there's the data, there's the Agentic layer. And the other thing we've really been doing, this was not true really a year ago, but we have really rebuilt our applications because you can have -- if data is over here and the agentic layer is over here and every application is totally separate, it is a heavy lift to get the full value and productivity. And because we'd already put everything together onto a common platform, that's what we started 4 years ago. So we've really turned all of our apps into Agentforce apps, the Agentforce sales from the SDR that Mark talked about in the keynote, answering all the calls that -- when people would come to us, we wouldn't call them back, and now we are because we didn't have enough people, but now with agents, we do through account planning and prospecting, the entire sales experience is now augmented by Agentforce.
The entire service experience, customer-facing and for the people in the contact center and for the service managers with the command center, all fully agentified. Field service, Mark talked about his experience with Eaton. Now whenever you're -- anybody goes out in the field, they have an agent there supporting them. Marketing, turning every one-way message into a 2-way conversation and also agents helping you build campaigns, commerce with an agentic -- a buyer agent, a shopper agent, a merchant agent, analytics. So now with our reimagined Tableau now built natively on Agent force with the semantic layer giving business meaning to your data, the visualization layer that we've now pulled -- abstracted out and made available across the entire platform.
Now you have a data analyst which is an agent at your side, able to ask deep, hard, challenging questions and pull back all the amazing Tableau visualizations across the board, including now with IT service as a new offering that we just launched this past week. So every single one of our apps is now fully Agentforce enabled and all of our industry applications with over 200 agents and Agentic actions now being released this month. Everything in this platform, all the apps, the data, the Agentic layer, all the applications are all working together so that rather than having to figure out how to do the integration, the complex integration, bring everything together, it all just works naturally seamlessly as one fully integrated platform, both to serve your customer better and also to power those agents.
And that's really the Agent Force 360, really a reconceptualization, a reimagination of our entire product suite, very, very different from where we were a year ago and dramatically different from where we were 4 years ago, which was what I sort of described at the beginning, where we have -- it's about the humans and the agents and the apps and the data all working together with the data layer, the Agentic layer and then all the applications built on top of those -- of that platform, all working together seamlessly, synergistically. And of course, these are not silos either. So going -- in fact, we're seeing the world of sales and the world of marketing, these worlds are really blurring, generating pipeline now that you can have one-to-one conversations at massive scale.
The lines are really blurring between marketing and commerce. The lines are really blurring between all of those and service, the lines are really blurring. And that's really to the benefit of our customers and especially their customers because now they can be treated as an individual and not kind of siloed off by the particular department that they happen to be talking to. It's really been the dream of CRM. And now through the data layer and the Agentic layer, we think we're on the verge of being able to deliver those incredible experiences that have been so challenging in the past. And ultimately, that's what really we mean by the Agentic enterprise, having this Agentic layer powered by data that infuses all of the applications, all of the touch points, everything that the employees are working with, everything that -- all the engagement that customers have, they're elevated by agents or they can engage directly with agents and it all works seamlessly together, the humans and the agents working together to drive customer success.
We believe that, that is really kind of our core strategy. Our advantage is that we -- it's all come together on one platform, putting the customer at the center, deepening trust, elevating employees, building enduring customer relationships. So hopefully, that gives you a sense of kind of where we've been on the last 4 years, where we've been in the last 12 months. It's been an extraordinary 12 months. I've been in this business a long, long time and really nothing has been like the last 12 months of learning and iterating and engaging and figuring out this new astonishing technology, what it's really great at and what it's not so great at and how can we kind of take advantage of all the capability but also deal with all the challenges in the areas that, particularly in the world of business, it's not that good at. That's kind of what we think we've really delivered for this Dreamforce. And that's what I got to say. All right. So thank you. And hopefully, that was helpful, and I'm going to turn it back to Mike.
Okay. Thank you, Steve. That was great. I really want to commend Steve and his team for behind the scenes what you all don't see, and he mentioned it a few times, but I really want to emphasize it is the -- you'll hear Mark talk about the beginner's mind. And Steve has done a tremendous job over the last couple of years of really embedding the concept that feedback is a gift, whether it's coming from customers, whether it's coming from internal use of the products, listening to the feedback, responding to it and incorporating it into the product. And it's really helped us start to advance it. And you all have heard from us on a regular basis about how important customer success is, and that starts with incorporating and listening to the feedback and being responsive to our customers. So it's really been a core part of our journey.
With that, I'm very, very pleased to introduce Miguel Milano. He's another boomerang to the company, our Chief Revenue Officer. And the thing I'll highlight about Miguel, which you all will appreciate as fellow finance folks, Miguel is a math guy at heart. So we have some very -- as you might imagine, for those that know me well, some very healthy math debates at times. And Miguel is always ready to go toe to toe on any type of math equation and get into it. So I really respect the work he does and the healthy debates that we have at times as we argue about how high his forecast should go. So with that, I'm going to hand it over to Miguel.
Hello, everyone. I'm Miguel Milano, President of the company. I joined in 2011. As Mark said, for -- in 2020, I left for a 3.5-year internship at a great company and then came back, [indiscernible] by the amazing opportunity that we're seeing ahead of us. I'm the lucky executive in the company that gets to take to market the incredible innovation that Steve and his team and also Srini have built over the years. And like he said, the last 12 months have been so incredible. So let me start by thanking all of you. We don't take this lightly. I mean this is an incredible audience. We are so proud that you are hearing us. And hopefully, you spend time also talking to our customers, looking, feeling the energy, the momentum.
This is my 12th Dreamforce, I haven't seen this energy, this momentum ever. The dynamic environment, the amount of partners, the amount of customers. So hopefully, you get that also in your minds. Today, I want to cover 3 topics, okay? I'm going to go straight to the point. I think we're going to really get you under the hood and you're going to see things that you haven't seen before. And I think they're going to be very enlightening. So first, I'm going to double down a little bit on the Agentic enterprise opportunity. This is like unprecedented, like -- I mean, I've been 25-plus years in sales. I haven't seen anything like this coming at me ever in the last 3 decades. And you're going to see how we have developed like a playbook to really go fast and scale to capture this opportunity.
Second topic is I want to ensure you that we have been investing wisely for the last 12 months to be ready for this opportunity. And then third is when the rubber hits the road, I'm going to show you real examples of customer success. And I'm going to tell you how we have reimagined in my partnership with Srini here. He drives customer success also how we have reimagined our customer success. And I'm going to tell you some very, very cool stories of some additional customers. I'm going to even have some customers here on stage with me. You saw Mark at the keynote yesterday with 5 customer stories. I have my own 5 customer stories, and they are a lot of fun. And they exemplify what is happening right now in the company.
So Agentic Enterprise opportunity. Yes, every company, this has never happened before. I mean this reminds me a little bit like in the 2010 to 2020 decade, where I joined the company in 2011, it was kind of lucky moment because at that point, every company wanted to go to the cloud. They wanted to go to use CRM applications in the cloud. And we were the lucky recipient at that time because we were the best platform. We were scalable, we were secure, we were multi-tenant. And for me, it was an incredible decade because I was running international, first Europe, then international. And every country that we would go in, every account, every industry, every customer started implementing Sales Cloud, Service Cloud, Marketing Cloud, field service, analytics, et cetera. It was like a marvelous decade.
And I feel that we are in front of the next golden decade. What is happening is that every customer, every customer wants to become an agentic enterprise. Why? Because they want to go faster, they want to grow top line. They want to drive productivity. They want to reduce cost. They want to increase the NPS, the customer success. They want to make the lives of the customers better, more available, more proactive. And then they want to empower the employees. Now they know that AI is going to enable that. And they want to transform themselves. They want to bring conversational AI to every channel. Every company now wants to have conversational ways to access their customers. They want to leverage a single source of truth. That's why I love so much Data 360.
Once the data is in Data 360, it's everywhere. It's also in the mind of every single agent, okay? We want employees to be augmented with AI, but we also we want agents to execute autonomously when required. It's a combination of the 2. The same way that -- I mean, this is probably one of my biggest learnings in the last 6 months. Everybody was very excited about AI until we realized that latent AI, just do things wasn't good. No bueno, as my boss says. And so we want to make sure that we built a platform where probabilistic reasoning leaves together with deterministic execution. And deterministic execution is the apps, the workflows that have been built for many years.
Then we want to make sure that humans and agents are orchestrated in a seamless way. And then everything needs to operate as usual in a secure platform where governance is maintained. data sharing models are maintained. This is an Agentic enterprise. And if you become an Agentic enterprise, you have all these benefits, the growth, the productivity. So this is happening. Every time, if you guys talk to some big customers, midsized customers, small customers, by the way, small customers have had this very clear. They want. They don't have CDIOs. They don't have Chief AI Officer. They don't have CIO, they don't have CTOs. They just go for it. They want an embedded AI, embedded agents in a platform. That's why we're going so fast in the low end of the market.
But if you talk to any size customer, they're going to tell you that. We've understood this. We've kicked tires. We've experimented. We are ready to go. We want to become agentic enterprises. So what I've done on my end, I have 29,000 people in my organization. I have 14,000-plus account executive sellers. We've created -- we need everything -- every time we do something, we need to do it at scale. So we've created like a playbook. We call it sales motion to really win the hearts and the minds of the executive, particularly the CEOs. And we do always the same thing. By the way, this is very similar to the playbook that we had when we were convincing customers to go from on-prem CRM to the cloud CRM. We start with a point of view. What is the vision? What does an Agentic enterprise look like for you, customer in that -- in your specific industry. And I'm going to show you an example that make it very clear.
We have point of view for every industry, for every domain, for every process. We know the agents that are most likely going to impact specific business KPIs. Then, of course, we live in a world where customers have already made a lot of technology decisions. We don't believe that customers need to implement all our technology stack. And okay, I'm sorry, I know you invested 5 years in a data lake, but you need to use Data Cloud. Of course, not. In fact, I tell customers when they've done working Redshift, BigQuery, Snowflake, Databricks, I tell them, miss customer, mr. customer, you just want the lottery because I am going to multiply the ROI of that investment immediately. Steve said it earlier, ask customers, how many people logged in into Snowflake last week? Nobody. The data is secure, it is governed, but it's not activated. It's not driving value.
So we need to respect the architectures, and we need to add to that architecture and power that architecture. Of course, we do demos. That's the easy part. And then fortunately or unfortunately, I think it's fortunately because that gives customer confidence, we do pilots. Most of the times, we do pilots. In fact, many of the stories that you're going to see today, the stories that you heard yesterday started with a pilot, okay? Because they need to prove that the agent can operate, can work, can engage with customers. And then once they feel that they're ready to go and deploy not just one agent, but many agents, they need the right commercial construct. And I think one thing we've learned is that customers, they don't really understand. There's a lot of unknown in these tokens, data ingestion, how much am I going to consume, how much I'm going to pay you.
So we've made it very easy for customers as you see. We are meeting customers where they are. We have so many ways for customers to contract commercially with us. So let me show you quickly an example of point of view. And then I'll talk to you a little bit more about pricing. This is a telco company, okay? I go in front of the CEO and I explain what the Agentic Enterprise is. I typically start with the description of an Agentic Enterprise. I give some examples. And then I say, listen, we can help you become an Agentic enterprise. This is your road map. This is the life cycle of a customer. These are key processes. And these are specific Agentic use cases you can deploy.
Of course, a regular customer, the execution bandwidth that customers have, they're very busy. Their IT departments, they cannot swallow all that in one bite. But we basically, with our professional services, with our FDs or with our partners, we built a 2 or 3-year plan so that they start deploying use cases. Every one of these use cases impact business KPIs and drive value. And I'm sorry, every CEO gets enamored when I show this slide to them because they want to become an enterprise. They didn't know how. We are giving them the road map on how to do it. And by the way, this is based on many years of experience. We have industry teams. We also work with partners. So imagine we have slides like this for every industry. And we have all the agents. In some cases, we've already built these agents out of the box in our industry clouds.
Now pricing, we're meeting customers where they are. okay? Listen, there are customers that say, listen, I don't want to get confused with consumption, et cetera. I want seat-based licenses. Well, we created seat-based editions like AgentForce one Edition or Agent force for sales or Agentforce for service. That essentially is if you have already 10,000 users of Service Cloud, I'm going to give you the super power of AI and Agentic for those 10,000 users. So we upgrade you to Agentforce for service. And now you have a limited and metered. We don't meter it. It's a limited access to Agentforce for employee-facing agents. That's pretty cool.
So now, oh, my God, as a service agent in a call center, I'm going to have 20, 30, 40, 50 agents that are going to be working for me, and it doesn't matter what they do. It's already covered in the SKU, yes, customer, and they love it. Of course, the price of the SKU increases significantly, and that is a top-selling SKU that we launched in Q2. There are customers that want to go into the consumption world, but they just want to buy fuel, credits. They are a bit more scared. They still don't know, okay, pay as you go or you do a pre-commitment like you do with hyperscalers, you commit certain amounts, but you only pay when you deliver when you consume the revenue, okay? We have that.
And then we have on the right side, we have new offers. These are very, very exciting. These are big. One piece is flex agreements, and this is very interesting. I think you're going to like what I'm going to say now. So we thought like you thought, okay, if works shift to Agentic to agents, we may have less humans doing that job. That's a fair thought to have, right? A year ago, we didn't know that really humans and agents need to be working together, and there's many more things that humans are going to be doing. So -- but we wanted to build agreements. We call them the flex agreements where if a customer believes that by shifting to agents, they're going to have less humans. Therefore, they don't have to pay for the service cloud licenses or the Sales Cloud licenses. Well, we give them the option in the contract. We call them flex agreements where they can use the investment in the seat-based licenses to fuel more consumption.
Now this rationalization of seats, as we call it, is actually not happening. We have very few customers asking for that. And those that are asking for that, the seats are not going away. But you know what, it gives a sense of reassurance to the customers that they can have the flexibility. But the one that I'm most excited about is the ELAs, the Agentic Enterprise license agreement. Let me double-click on it. So Mark and I came up with this over the summer, if I can -- maybe second, maybe yes, perfect. So Mark and I -- Mark spent a month in Europe last summer. And we started visiting customers, all CEOs. And I think customers are already past the phase, we call it the technology phase, where they were kicking tires and experimenting.
And CEOs for the most part, they're tired. They're saying, okay, I just want to transform. I just want to use AI everywhere. We are clear that there are very few technology vendors that can do this for us. We want Salesforce to do it, but we are worried about the pricing. So what we said is after many meetings, we realized that uncertainty of pricing, in fact, predictability of cost was very important for CEOs. So we put together something very simple. And it wasn't easy. It was one of my debates with Mike. So Mike, just trust me, okay? Just trust me. flat fee, unlimited usage of Data Cloud and Agentforce for our customers. They can deploy any use case they want for 2, 3 years. They can ingest as much data as they need for those Agentic use cases.
And of course, we have some wording so that they don't go crazy with data ingestion for any other thing. And then also some MuleSoft because sometimes you need to bring the data and make it easy for them. And obviously, these unlimited consumption agreements, they come with a step change in how we monetize the customer because the reality is it also comes with a step change on how they use our software. They now are using our software as a digital labor platform. They're going to deploy many, many use cases. This is -- I mean, it has to do with CRM, but it doesn't have to do with CRM. I mean we are identifying all our CRM apps, but there are so many other use cases that are adjacent to CRM that now agents can do. So we're giving them the construct, the predictability for them to go big with Agentforce and Data Cloud.
By the way, some of them are saying, you know well, why don't you throw in some of the seat-based licenses and I give you more money, but I don't want to be counting licenses or analytics or Tableau Next or market. And we are very flexible, but [ILS] are mostly on the consumption side. By the way, we also layer success resources. Our own success resources, Signature Success is an offering that really, really is the high end of the market to how we -- very proactive, how we manage adoption, consumption, how we take care of any problems that the customer have. We also have FDs. I'll talk about FDs in a second on professional services. I think we also bring partners. Sometimes we invest in the partners as part of the [ILS].
Okay. We've already signed -- we put this together mid-July. We've already signed a dozen of them. We have until -- Friday last week, we had 150 [ILS] being negotiated right now in the pipeline. After Mark announced this in his keynote on Monday, this number is probably going to be doubling very soon. All of them for this H2, a lot of them in October, many of them in Q4.
And I want you to understand one thing. This [ILS], this is not -- we're adding one extra cloud and we're adding 10% more AOV, we call it AOV, so subscription to -- this is a step change, in some cases, a multiplier impact in our monetary relationship with our customers. Again, I'm always saying, the only reason customers pay us 50% more, 200% more, 300% more is because they're using us differently. They're using a different budget pool, which is the digital labor. They are driving tremendous value. So very excited about that. You're going to hear a lot about that in the earnings call. So let me go to the second topic. This is an obvious one, but I want to make sure it's -- we haven't done this that frequently in our company. We've been for 2 or 3 years. The reality is after COVID, we haven't invested a lot in capacity.
We have plenty of capacity. The demand also wasn't there at the scale that we're seeing it today. And we've been pretty conservative. But last year, after Dreamforce, we were blown away. I mean I told this story at the earnings call, I will repeat it here, it's basically public. Marc told me last year when we launched Agent Force. Agent force came live, I think it was October 25 or October 26 last year. We had 5 days to close the quarter. He asked me, Miguel, closed 20 deals because I want to talk about them in the earnings call. And I'm like, okay, Marc, but I don't have an SKU. I don't know how I'm going to close 20 deals in 5 days. I don't even have a contract to "Miguel, figure it out".
So I call my team. I have 15 amazing leaders, and we were ready to deliver it. We have great relationships. We have a lot of customers that trust us. And then like the day before the launch, Marc called me and say, Miguel, you need to sell 50. I'm like, Marc, you told me 50. I'm like, okay. But then I called him, net-net is 6 days later, we closed 206 deals, okay? 206 deals. Then we closed 3,000 plus. I'm talking pain deals, 3,000 plus in Q4. I had committed 1,000 a week. So this is out of control. So we realized that a huge opportunity was unfolding ahead of us. And then we decided to invest heavily in capacity because at the end of the day, demand was there.
Supply has 2 components as of force. One is the steep component, the product component. But if I don't have capacity to take to market, that supply doesn't get anywhere to the demand. So -- this is the process that we went through. So we decided, okay, what are the high-impact strategic TAMs that we are not covering yet. If you look at the left side of the slide. And then can we really capture those TAMs? And then I'm going to plot a few areas where we invested there. And then on the right side, we say, okay, what are the places that today we are already seeing growing and have higher productivity. And then third, we say, okay, let's make sure that we don't go into crazy places that the cost to book is too high, okay? We like low cost to book.
Now sometimes, I'm okay, investing in an area with higher cost to book if that solution is very, very sticky and has high productivity. But the net-net is that's how we were thinking a year ago when after 2 years, I was given tremendous budget to hire capacity. By the way, when I say capacity is AEs, but also it's with all the golden ratios. It's ACs, it's BDRs, it's whatever specialists. So as an example, as an illustration, these are choices that we made, we've been making in the last few years. If you look on the left side, big TAMs that we think we can capture easily more in international public sector. We are very big in public sector in the U.S., but really in international, we have great business in Australia and New Zealand, a little bit in the U.K., but that's pretty much it.
That's humongous opportunity because we have all use cases. Mission force is the same, it's government but for defense. Life science. And as you know, we were not -- we were selling all around the commercial area of life science, but we decided to go big into the commercial side. We just launched a product this week, but we have already 80 customers, including some of the biggest pharma companies in the world that are betting on us for the future versus staying with Veeva in the new platform. I mean this is like incredible. It's incredible to see how these big pharma companies are telling us, well, the only reason we were in Veeva is because we couldn't buy Salesforce. But the only reason we like Veeva is because Veeva was on your platform, was scalable, was extensible, was secure.
That's what we want for the future. So we put the IP in our platform to complement the pieces that we don't have is skyrocketing. Integration, field service revenue. So the different colors are either market segments, products. And then the other side is what is growing, what is growing fast and what is high productivity. Marc likes to say, Miguel, grow what is growing. That's pretty simple. But simple things are powerful. So we've invested -- I mean, I'm not going to go through all the areas, but all those areas are growing a lot, and most of them have very high productivity. So that's how we have been using our dollars to invest in capacity. Now the other thing that I'm doing is particularly because there is a lot of new people, new AEs, new seller capacity, we are making sure that the productivity is there and that we increase productivity.
So this is -- I'm not going to go in the interest of time in all the details, but we continue to drive very strong performance culture. We give obviously sellers that are not performing the opportunity to perform that if they don't, we move them out. I think we have the best sales team in the world, and I've been in several companies, and this is like very powerful. we've revamped enablement. For 6 months, I've been the Chief Enablement Officer of the company also. And the goal was to accelerate the time to sell. We've reduced it by 1/3. I told you about the higher-end SKUs. They bring big tickets, bigger ASPs, which at the end, increases productivity of the East. We are simplifying our go-to-market, not to have too many specialists. Consumption flywheel, this is for somebody that has been sitting that has been selling license, seat-based licenses most of my life, to see this is like glory, it's like heaven.
So I told you guys that 40% of our Agentforce and Data Cloud business, which is growing a lot, came from customers refilling the tank. But what you probably didn't calculate in the math is we started the year only with a few thousand, 5,000, less than 5,000 customers, paying customers of Agentforce plus Data Cloud. okay? We're going to -- and by the way, with an agent force platform that was being built as we were speaking at the time. Now fast forward 12 months, at the end of this year, we have now more than 10,000 or more than 10,000 paying Agent force and Data Cloud customers. We're going to finish with more than 20,000 paying customers, Data Cloud and Agentforce. So imagine next year, all these customers are coming to us and they're going to refill the tank. So that's very, very exciting.
And then we want to be very lean. The whole company in every part of the organization, you're going to hear from Robin, we are using it in our own -- drinking our own champagne, and we are identifying all our processes. So this is my process. I'm using SDR agents to follow leads that before nobody follows. 75% of our leads, we didn't follow ever. Now with SDR agents, we're starting to follow thousands of them. We've closed already hundreds of deals. through these agents, it's incredible. They are better than our human SDRs.
But now they complement. I mean, it's unfair because they only touch the low-quality leads, and they still perform very well. Then we have, on Slack a sales agent to support our sellers throughout everything, preparing the -- doing account research, preparing the briefings, doing competitive intelligence. Anyways, we're going to have more and more agents.So this is to increase productivity of the Agents. So we've been investing wisely, and we are keeping an eye on productivity and increasing productivity. And now what the rubber hits the road is customer success.
So we have reimagined customer success in the era of Agentic. You see the word net new AOV. It's going to get a little bit confusing. I like math, but it's important, and you're going to perfectly understand it. The whole company is aligning behind these 4 letters, net new AOV. Okay. So the reimagination of customer success, and this is in tight partnership with Srini. We've created a group of people. You've heard FDEs, forward deployed engineers. The reason this is like a mix between professional services to implement things and engineers that understand product in the same profile, which is kind of difficult and recruiting and enabling this team is complex.
We are now in the multi-hundred people. We want to grow this to close to 1,000 by the end of the year or beginning of next year, and we'll probably continue to grow. At the same time, partners are building the same capability. Why? Because these ever-changing platforms, I mean, we have weekly releases of Agent force. We used to have releases every 4 months of Sales Cloud, Service Cloud. Now it's every week. We need direct connection, direct feed back between the customers. We have 13,000 implementations right now of Agentforce between them and the product team. Obviously, we are not in the 13,000, but we are in the most important ones in a few hundred. This is very important. Then the ecosystem. We have come up with programs. I spent time with Deloitte, with Accenture with our top partners. They're building at these. They're building their capability. They're enabling their people. There is 165,000 certifications on Agentforce in our partner ecosystem, and we are starting to invest in them.
Now we have a contract with them. Okay, I'm going to give you this money to go to this account, but you need to deliver this consumption and these number of agents and this data ingestion. And this is what hyperscalers do. This is what all the data lake companies do. We were not doing it because we were not used to that. Now we are. And then finally, net new AOV. So I would say NNAOV is king or queen, okay? The whole company has been aligned around that. And then NNAOV, I'll go into some detail. NNAOV, first of all, definition is bookings minus attrition, okay? Attrition is when customers don't renew the contracts. Booking is when customers buy more subscription, okay.
So the importance of NNAOV is the following. The reality is that on this slide, the most important line is the light blue line, which is the AOV growth. Do not take AOV growth as the lead indicator of revenue growth in the future, right? If the AOV, AOV is the sum of all the subscriptions that we have, take out professional services revenue. So if AOV accelerates, revenue will accelerate a few months later. And if AOV decelerates, revenue decelerates, okay? And we've been seeing in the last few years how our revenues have decelerated, okay? We don't like that. We don't like that. I don't like that. But it's a reality, okay? Revenues have been decelerating because the market we were in was getting tighter. We were becoming bigger. It's harder to grow -- to accelerate the growth in those conditions.
We were competing with SaaS budget also from even other domains. So we -- you saw under the first shaded area that NNAOV was growing less than the AOV was growing. So the key thing here, so let me wrap up -- let me come back one second. The key thing here is that the AOV growth is what we want to accelerate. In this company, AOV has been growing every year, and it will continue to grow every year for the years to come. But it has been decelerating, the second derivative. For the AOV growth to accelerate, which is what we want, there is one thing that needs to happen. And you can do your models and you'll see the net new AOV growth needs to be higher than the AOV growth. So let's take this as an example. Last year -- I think last quarter, we announced our subscription revenue was 9%. Our AOV is more or less 9% growth.
If the net new AOV, which is what we add is the difference between the bookings minus the attrition, if that piece that we put on top of the AOV, if that piece is growing less than 9% the combined result in AOV is going to continue to decelerate, you understand, okay? So if the NNAOV growth is less than 9%, the AOV growth will be 8.7%, 8.5%, 6%, 5%, okay, disaster. We don't want that, okay? So our obsession is to -- for the net NNAOV, which was what we add on top of the AUV to grow faster than the AOV. If the NNAOV grows 11%, 12%, and we put it on a base that is growing 9%, the AOV accelerates. And that's key. When those 2 lines cross, we will start seeing AOV immediately, AOV acceleration and then months later, revenue acceleration. And I think one of the huge "announcement" that we are sharing with you is those lines are crossing as we speak.
After 3 years of net new AOV growth being significantly below the AOV growth. In fact, for 3 years, it was negative, okay? And it just dragged down the acceleration of the AOV. Now the lines are crossing as we speak. I have full confidence that the dark blue is going to continue to go up. Why? Because bookings are accelerating because the capacity is coming online. The innovation is unprecedented, what we are delivering because the Agentic Enterprise opportunity is a monster opportunity because the low end of the market is already on fire. We had the best month last month. I mean, when I say the best month, I'm talking 30%, 40% growth in the low end of the market. It's crazy. That was only 1 month, but we will grow close to 20% on the low end of the market. That's -- we haven't seen this kind of growth in that -- in the low end of the market for a long time.
The consumption flywheel is kicking in and it's becoming a bigger and bigger component of our total bookings. And next year is going to be even bigger. You have all those points at the bottom. And then Missionforce, we're betting big on Missionforce. It's going to take a bit longer for Missionforce. But that gives me a lot of confidence that the booking is accelerating, and we put in place a lot of programs to reduce attrition to reduce the -- to slow down the attrition growth. So net new AOV, which is the difference between bookings that are accelerating and attrition, which is decelerating. So net new AOV is going to accelerate significantly. So the graph is going to look better and better. And that's going to have big impact in the revenue and a big impact. It's going to have an impact on the revenue, and we're going to talk about it later, okay?
Robin will give you more detail. Super exciting, super exciting. But I think what is more exciting is to hear about the customers. And these are the 5 customers that Marc talked about yesterday. So I'm not going to go and talk about them right now because you heard the stories. But I'm just going to say one thing because the theme is the same for everyone. These customers are embracing Salesforce to help them become Agentic Enterprises. The whole theme of Agentic Enterprise started less than a year ago. So put that in context, in most cases here, there's been already a step change in the way they use Salesforce and in the ways we monetize the relationship with them.
But I just want to leave you with a quote from Laura, the CEO of Williams-Sonoma. She said something in the interview yesterday, so it's public. She said she showed her -- some of the use cases of agents in some of the websites. And she said, it's only a small beginning on just one brand. We have many brands, as you know. We're looking forward to using different versions of this on all our brands. I want to take you to the slide with the telco footprint with 80-plus agentic use cases. okay? I'm going to show you an example of a telco company that has already 10 of those in production. There's 70 plus. But only to start, the relationship has had already a step change. Let me go fast through some other examples. I'm going to go very fast through the top 3, and then I'm going to invite 2 customers, CaixaBank and Vivint to join me on the stage so that they tell you their own stories.
So before I talk about these 5 cases, I couldn't resist to add this little thing at the bottom of the page that says that I look at the top -- before I came to this meeting, the top pure LLM providers, okay? People think that the LLMs are becoming the new CRM applications and SaaS is the end of -- is the end of SaaS. Well, they -- just in the last year, they've tripled the spend in our CRM application, sales, service, marketing and Slack analytics. So that's pretty cool. And I probably anticipate that to be probably 5x, 6x, 10x in the next 2 years, okay? Because it's not the end of SaaS, it's a new chapter of SaaS. It's a new chapter of SaaS, where, yes, there may be a conversational interface. There will be a conversational interface to consume the enterprise applications, but you need the agentic execution through the robust workflows that have been built for years, secure, governed, that's the future of SaaS.
So let me take Eaton, leading intelligent power management company. All the stories are the same. Great relationship. They were enjoying our core clouds on the left side. I divide this slide between the pre-agentic and the Agentic. By the way, the line in the middle is one of the months since October last year until now. So I mean, the beautiful thing is everything is happening very fast. The size of the columns is at scale. It's a business that they do with us, okay? They were a happy customer, look at the clouds that they were using. They were using mainly for sales service, field service marketing. And then they came to Dreamforce last year. Every customer is the same.
They came to Dreamforce last year. Then we realized that we built a digital labor platform. And they started thinking, oh my God, if I could do all these things in all these process, if I can identify. In this case, we -- since Dreamforce last year, we built more than 80 different use cases with Eaton. As of today, we have 150 use cases built. Of those, we have 40 more or less use cases in production from -- performed by 6 different agents, okay? They entered into how many months ago? 3 months ago, they did a step change in the relationship with us. They added Agentforce and Data Cloud, and then they are starting to deploy all these agents. pretty, pretty significant. By the way, the size of that column doesn't include already committed bookings because we've ramped the deal. So there is -- that column is going to -- already is going to grow without doing anything much more in the future.
This is a step change. This is not adding one cloud and adding 10% to the business. Second example is Finnair. My God, I love this company. I was having dinner with the CIO last night. And the use case is amazing. They first, same thing, stable relationship, look at the clouds that they have, our core applications, our core applications, 10 years -- more than 10 years of a customer of Salesforce, they were using Sales Cloud, Service Cloud, analytics. They were a happy customer in the low million dollars, a few million dollars. They came to Dreamforce, CEO was here, CIO was here. They were blown away by AgentForce.
They immediately came to us. In fact, they were one of our few initial customers during Q3 last year -- sorry, Q4 last year. And then they built a number of use cases that they wanted to deploy immediately. They actually didn't invest a lot. It was a pilot, a few hundred thousand dollars. The first agent is called [indiscernible], which in Finish, it means resilience in times of disruption because they use the agent for when people travel got disrupted, that they could call an agent and the agent would figure out everything. Now they use it for loyalty. They are plugging Amadeus. They're having double the thousand conversations per week, and we are negotiating a pretty large agreement, an ELA to essentially the size of the bar on the left is going to more than double very soon. I'm hoping for October, but if not, it's going to be November, but for sure, they're going to do it. They are very excited.
Next example, One NZ. This is the largest telco company in New Zealand. Okay? The CEO is here with us this week. He's not here today attending, although he actually wanted to be here, but I said, you know what, I already have an international customer. I need an international customer and a U.S.-based customer. So this is the pre-agentic phase, again, happy customer. The nuance here is that in the Agentic phase, in addition to Data Cloud and Agentforce, they also added Communications Cloud. To put a layer of industry on our sales and Service Cloud. You already see how the step change in the relationship, which was already in the millions, now is obviously more than double, okay? And we are currently negotiating with the CEO, and again, we're hoping that it's going to happen this week or next week to double the bar on the right, again, and we're going to get into the double-digit millions of dollars only because they have built 80 use cases.
They already have 10 agents in production. Their main agent in production is a very simple one. It's for self-serve of B2C customers to move them from prepaid to postpaid. And yesterday, the CEO sent me a message and said Miguel, I just want you to be the first one to know. By the way, I'm a telco engineer by education, and I was very close to this customer. I just want you to know that the conversion rate of our -- of agent-first agent to move people from prepaid to postpaid, which is what they want because postpaid customers last longer and spend more per month is 4x better than our human agents. The guy is blown away. He has the whole team here. He has a list of 80 use cases that he is deploying. He doesn't have more flex credits, et cetera, to deploy them. So he -- we're going to do a big step change.
This is a multiplier effect. And by the way, in most cases, the more agents they use, the more they realize that they need the apps, our core apps to execute. And I have customers that didn't have Sales Cloud or Service Cloud and because they have agents now, they are buying the core apps. So not only there is a flywheel effect, a consumption flywheel, but there is a product flywheel from core products to Agentic products to more core products, to more Agentic products and then the consumption flywheel, which is a different flywheel. So it's very exciting. I can show you more slides or I can invite two real customers to speak with me here on stage. What do you prefer slides or customers?
Okay. So it is my honor, okay? I need to do a little intro [indiscernible] one second because this is very close to my heart. And I need to -- we need to go fast, by the way, because as usual, I'm running out of time. But Mike introduction was too long for me. But listen, this is very close to my heart, okay? This is personal. The reason -- I mean, probably the main reason I'm here in front of you today is because in 2000 -- sorry, in 1993, I got a phone call from CaixaBank that they have awarded me a full right scholarship to go to MIT. So I spent 2 years at MIT, totally changed my life, full right, paid by CaixaBank. I'm forever grateful. The King of Spain gives the [indiscernible] to you together with the CEO of CaixaBank.
I married an American that I met in Boston. I'm here because of that. So I really have a lot of love for this company. And now I have even more love because they're an incredible customer of ours that are growing a lot. So I want to invite Luis Javier, he's the COO of the bank. He's the largest bank in Spain, 20 million customers, 40,000, 50,000 employees to be on stage. I'm going to ask him the same question that I had in the slide. I'm going to ask him live. Luisa, please. Give him a big round of applause.
It's a pleasure to be here, but I don't know why all the people prefer [indiscernible], I think it's better for you the slide.
Just in case we have it as a backup. So we've got the same 3 questions. Number one, we had a great relationship for many years, more than 10 years, you were using us what we call our core products across the bank, I think 38,000 financial services cloud licenses and many other things. Can you tell us how was that relationship before the agentic moment?
Okay. We have started our relation 15 years ago because we have problems were with our customer engagements. And we -- the first tools that we used was sales. For us it was really important, okay?
Sales cloud.
Sales Cloud. Okay. And we started with all of our branches and start to introduce all their tools or Salesforce tools, but we have a huge range all of them. In fact, our ecosystem about the commercial areas of the whole ecosystem is sales ecosystem because we believe that it was really important to integrate all the activities, the commercial activities in the same tool of the -- the same tool of Salesforce. Now...
They also have crexi. They're one of the biggest e-commerce platforms in Spain because they want to finance their goods and so they sell a lot. So Commerce Cloud was also a part of [indiscernible].
Yes, yes, Commerce Cloud, we use Commerce Cloud -- well, and in fact, daily 38,000 employees use Salesforce tools, okay? For us, it was an enabler, and it was the first stage because we don't want to create our own tools. The was in the financial entities historically you have own tools to develop some kind of activities, commercial activities. And now all of our -- I always say that our employees, they call Salesforce tools [indiscernible] my customers, okay? And in fact, I think when we speak with them about, okay, what do you prefer? Take the [indiscernible] tools or create a new tool, an internal tool always say, please don't touch, don't touch my Salesforce.
This is a perfect example of what Salesforce used to be, right? Happy customer, [indiscernible] is my customers, everybody use it. They use everything all our products, mid-teens, mid-teens, millions of dollars of business with them every year, very successful, growing a little bit every year, we're adding more users. Okay, let's give you a bit more marketing cloud a little. That's tough, okay? Now what happened -- again, what happened last year? You guys -- your team came to Dreamforce. Yes, what happened?
Well, my team came to Dreamforce and after that. This is my first Dreamforce. And my team came and said, okay, we have one opportunity because we are now involved in a transformation project called Cosmos, okay? And Cosmos is how we can go to the future. okay, in our business processes. This is -- the most important issue is that we show the opportunity after look about other vendors, other possibilities in the market, we thought, okay, my good, if Salesforce view fits with our needs in our transformational platform, okay? Cosmos, we have one opportunity to make a jump in our relation. And [indiscernible] was, okay, it's a vendor, Salesforce is a vendor that has probably the best diverse CRM.
But now we are thinking that we need to take advantage of the AI, generative AI and the agentic era. And this was, for us, really important because our whole ecosystem is Salesforce. And if you want to create value for your customer and your business processes. We thought that was really important to have the best partners and Salesforce was the best partnership. Why?
You look at other vendors, right?
Yes, several vendors -- as you know, there are several vendors in the market, more than 3 or 4. And indeed, and with selective Salesforce. And starting with -- well, we are a bank and as a bank We have a strong regulation. We need to be really confident about secure transparency, okay? For us, our supervisors need to know that you have the control of all your interactions that was really important for us. And AMforce and Data Cloud [indiscernible] for us.
Data Cloud across the company. an agent only to 8,000, the 30,000 employees.
Yes, 8,000 because you need to start with, well, we thought that it was important to start with the remote advisers and with the contact center. And for us, our remote advisers are around 3,000. The contact center is over 2,000 people. And there are other activities, internal activities like customer -- customer satisfaction areas and all that, that 8,000 was the key point to start with the rest.
So that's what happened in the last few months. We signed this contract, this by the way, it was a step change in the already healthy relationship. I think we added like 6% more. And we started in December last year. There's been progress now. I think, I don't know, you've deployed already live agents.
Yes, yes. We have one agent that now is where we have production, one agent and enrolling at this moment, 8 agents more all around the customer needs.
Okay, last question, super fast. What is the future? I mean we only sold you to -- we only gave superpower to 8,000 of our employees. Is the future for us in the bank?
Yes. But we look at the future in this way, okay? We believe that the future of our company is to be an adjusting company. But thinking that we will have a hybrid organization with human and agents. But agents make the same tasks that humans sometimes. Again, we need to know how we can evolve our organization because it's a cultural question. And we want to change completely our business processes. Really, in fact, we are deeply sure that Salesforce could be for us the best partner for the future and for this future. And Miguel, if you help us continue to drive our customers needs and improve our business processes. I assure that Salesforce will be -- we'll be happy you.
Thank you so much. Thank -- thank you so much. Thank you very much.
Sorry because I must take off. Bye.
Great story, very close to home, and I'm very proud that could do it. I'm going to finish with the now back here to the U.S., close to your home. I'm going to invite here on stage Ryan [indiscernible] He's the Senior Vice President Engineering of Vivint, the leading smart home and security company in the U.S. You all know the company. We're going to tell the same story. It's like a broken record. Ryan, where are you? Are you here? Big round of applause.
Thank you so much. All right. All right. By the way, you've already seen my questions. it's pretty remarkable what is really happening. And I have to thank you because you were the largest you took the largest bet on Agentforce when we launched it. You were 1 of the few first customers, and you were the largest one. You came and told us how excited you were. But before we go into that moment, Again, same question. Tell me how the relationship was with Vivint before Agentforce and Data Cloud?
Yes. We had a 15-year relationship, and Vivint is a smart home and security provider that delivering peace of mind to our customers is utmost important. That customer experience is important. So the first 15 years has really been building on sales, service, marketing cloud, the core components of Salesforce. And so we really honed in that customer experience and serving millions of customers on the platform is where we honed in and focused on building on that platform and the value associated with that.
So super successful customer, happy growing moderately every year. And then your team, you also came to Dreamforce last year, and you saw Agentforce. What happened?
Yes. We saw Agent force. Vivint is a fully vertically integrated smart home company. We were excited about what we heard, but there was some hesitation. And being a fully vertically integrated company, we had to prove it and put it to the test. And so we actually did a bake-off where I put 2 teams. We had a team that did a DIY approach, and I had a team that did Agentforce approach. And it was a stark contrast for what we saw with a DIY approach. By the time they were rolling out the infrastructure, the security and looking at scaling it, the Agentforce team had already deployed and started gaining business value. And so it was a huge immediate notice that going with a platform that we had already built on over those past 15 years, we can leverage some of the main components of flows, triggers, Apex, everything that we already built automatically worked within the platform, and we had a massive head start on top of where we were.
I mean this is so beautiful. This is the Customer 360 advantage. This is the apps that are there for deterministic execution, the flows, the ApEx code, everything that is ready for agents to execute, and that was the big half for you. Okay. So you came in, you made a bet, you negotiated very hard, which is okay. That's fine. And it was still a substantial deal and a substantial increase in the relationship. But tell us what's happened in the last year.
Yes, in the last year, we've deployed agents across really the customer service elevating and increasing the experience to our customers in 2 ways. We have assisted agents and autonomous agents. The assisted agents are really helping lower the learning curve for our customer service representatives, making their job easier. That was a huge win, improved our handle time with our customers. Then the second piece, as we start rolling out autonomous agents. We rolled out AVA, our Autonomous vivint Agent, and doing troubleshooting with our customers. And then we've graduated that to complex cases, things such as making payments through AVA scheduling technicians, rescheduling technicians, some complex tasks using the power of the platform. And again, a lot of the things that we've built over the years. And then the beauty of the platform is we've been able to scale that and run the pilot for voice and relatively easily pivoting from chat to voice has been a quick and a great fast pickup for us as a company.
Love it. Love it. Perfect example. So the last question is, how do you see the future of our relationship? Do you think we're going to be happy with you guys? Are you going to be happy with us? How is it looking?
Well, Miguel, we've got really exponential use cases in front of us, keep building this platform. What we're looking at is orchestrating agents across boundaries, internal and external. And what we've seen there's certainly problems in front of us and what we're doing. So we're excited for that. Thank you.
Thank you so much -- so before I get fired of this company, I'm going to go very fast. Listen, it's all the same. It's not that complex. It is there was a Salesforce that we had great relationship with our core products with customers. Agentforce came in just 12 months, step change changes in the relationships in the way we -- they use our software as a digital labor platform, but also the way that we monetize the relationship because we are adding significantly more value to the customer. This is a multiplier effect. Robin is going to talk about 3x, 4x multiplier effect that we see in all our relationships. You've seen a bunch of examples.
It is very exciting. Again, unprecedented opportunity, the 3 messages, unprecedented opportunity ahead of us. We know how to capture this opportunity. We've been investing wisely to capture the opportunity. We've reimagined customer success to deliver the opportunity together with our partners. And the last sentence is welcome to the next chapter of SaaS. Only Salesforce has the Customer 360 apps, which are the deterministic workflows, the Data 360, the single source of truth and the Agent Force 360 platform to deliver the Agentic Enterprise at scale. Thank you so much. I'm sorry for being a little over time.
Thank you, Miguel. That was great. I hope everyone absorbed all of that, like I said earlier, when I introduced Miguel, he's been a huge champion for us, leading the way on the go-to-market side of things. And as you highlighted, enablement has been a huge topic for us internally over the past, especially the past 6 months, trying to catch up with all the product innovation that Steve started the presentation with. So with that, I'm super pleased to introduce Robin Washington, our Co-Fou, our Chief Operating and Financial Officer. I know some of you have had a chance to meet with her, but many of you have not yet. So I'm very, very pleased to bring her up here and introduce her and have her take you through the monetization of everything you just heard about.
Good afternoon, everyone. It's an honor to be here. As many of you know, prior to me taking on this role a little over 6 months ago, I was a member of the Salesforce Board for a very long time and a lead Independent Director. You know that old thing when you're on a Board, it's very different than an operator. It is. I've learned so much since I've been here that I didn't know, even though I was a long-time Board member, but I came here because I truly believe in the opportunity that we have. And the more I've dug in, the more I believe in the opportunity that we have. So I want to start my presentation with one of my favorite traditions at Salesforce, and that's a big thank you. I want to thank all of you all as investors for your support, your warm welcome. I appreciated the opportunity to talk to many of you during my listening tour.
I also want to thank the leadership team who has been helping onboard me. As you can tell, we've got some great storytellers. And I don't know, Miguel, maybe a CFO in the making. So -- but it's been wonderful to get to work with these leaders in a different way. And I also want to be sure to give a shout out to the Investor Relations team led by Mike Spencer. Putting this together is a tremendous job, prepping us all with everything going on with Dreamforce with customers and everything. So thank you to the IR team and everyone else coordinating. They do an amazing job. I constantly get great feedback from you all about the information you provide. And as Mike said, we're always learning, and we look for additional feedback going forward. So I'm going to catch up a little bit of time since Miguel, our CFO, used some of mine because ultimately, I want to get to Q&A where you guys can ask us questions. So I'll go quickly.
You heard the story of how we got here, the replatforming, the building of the Customer 360, what will allow us to provide the Agentic enterprise to our customers. Miguel shared a little bit about the growth investments that we've made, the focus on growing capacity where we need it to grow, as well as net new AOV and our extreme focus on customer success. As he said, it is now a metric going into FY '27 for every employee in the company, and it's going to be critical as I lay out our financial framework. I'm going to cover our financial framework. How do we tie this all in a bow and pull it together. And as I'm sure all of you want to know, what does this mean to your models and the numbers. So let's dive in.
I'm going to restart with this slide because I want to ground you with where we are today. As I said, I think a CFO in the making, so I don't need to explain net new AOV. But as you can see, we have had some lower stage growth for a while. That is reaccelerating. The excitement that you've heard yesterday from our customers, hopefully, you've gotten to see many of the keynotes gives us great confidence in our ability to turn the curve here and see ACV accelerate going forward. So what does that mean? As we look out over the next 5 years, we are excited about the opportunity that we have to return to double-digit growth and continue that acceleration, particularly with the products and the go-to-market motion that you just heard about.
Keep in mind that this $60-plus billion FY '30 revenue target that I'm providing you excludes Informatica. What does that mean? It's a 10% organic CAGR between FY '26 and FY '30. Now keep in mind our model that I explained on the previous page, right, given the fact that we have had this drag, it will take us a little bit of time till you see that fully reflected in subs and support revenue. I'm predicting now, and you guys all know I'm conservative, probably 12 to 18 months. But importantly, we are confident in our ability to reach $60-plus billion by FY '30. In addition to that, as you know, we are very focused on profitable growth. One of my key goals as co-fo is to deliver Salesforce is not only an agentic enterprise, but a lean Agentic enterprise. So in addition to our $60-plus billion, we're also looking at being 50 by FY '30. How do we measure our view on Rule of 50 subs and support growth at constant currency percentage plus non-GAAP operating margin.
Okay. What I'm going to go into in a little bit more detail over the next 20 minutes or so are the various pillars and how we get there. And as you've heard me on the Q1 and Q2 call, I'll continually update you in terms of the progress that we're making, our growth drivers, our focus on operational excellence and of course, very important to you and for us to continue to deliver shareholder value, responsible capital allocation. And we do all that very focused on what's very fundamentally important here at Salesforce in accordance with our core values. So let's dive into the growth drivers, some of which Miguel talked about, but I want to kind of frame it with you how we think about it financially.
So let's start with our TAM. There is a massive agentic growth opportunity ahead of us. Over the next 5 years, we anticipate that AI apps and platform spend will exceed $600 billion. And we believe that we are well positioned with everything you just heard from Steve and Miguel to take advantage of that. Fueling that is this focus on digital labor, a $13 trillion opportunity over the next 5 years. And one of the things that we found out when we read your research reports, when we talk to customers, you heard from today and you've heard all week, we know that CIOs are shifting where they spend budgets. We know that we're moving from discussions about AI to actually deployment of agents. okay? And we also know, as you've heard, that the apps are driving the operationalization of AI.
Why is that important? It's important because if you think about all the fud out there about SaaS being dead, we believe it's a myth. And we believe it's a myth because of what we're seeing our customers do and our opportunities like this. There is a 5x plus opportunity of increased spend in app and platforms over the next 5 years, and we're positioned to take advantage of it. So we've talked about Customer 360. I view it Growth 360. What are those 4 pillars? What do we need to focus on? And the first 3 are tried and true. We've talked to you about them before. Let's think about multi-cloud. We know that 85% of our ARR comes from customers where they have 4 or more clouds.
As you know, we continue to take advantage of how we package, bundle and deliver support options to our customers. We are meeting customers where they are, whether they're buying our Agentic products or our core clouds. We also have a balanced portfolio. We focus not only on geographies, but on industries and on segments. And as you heard Miguel talk about, as you've heard us talk about on the adoption that we're seeing in SMB and [indiscernible] has been accelerating tremendously. And we're starting to see it in our enterprise customers as well. But the one area that I really want to click in for you in the next couple of slides is innovation. And I always learn so much when I listen to Steve talk because he really gives the story behind what we've been up to, as you said, for the last 3 to 4 years.
It is that innovation, particularly as it relates to Agentforce and Data Cloud or Agent 360, we change the names of our products around here so much, so I always have to keep up. But that consumption flywheel, that's what's going to drive our overall growth through our innovation.
So I asked the team, let's look back in time. I'm new. What have we really invested organically? Everyone when I talk to when I'm out talks about our M&A. But over the past 3 years, and you heard Steve talk about what he and Srini and all the teams have been up to, we have invested over $10 billion in organic R&D spend.
The products that I've listed are just the start. Steve talked about the replatforming and everything else we're doing. What does that drive? That drives our belief that our organic innovation is going to allow us to reaccelerate to double-digit growth.
Prior to taking on this role and some of my Board work, I spent 12 years in the biotech space as the CFO of Gilead. And when we talked about our operating model, we used to talk about the investment in R&D, the harvesting of that investment as we commercialize products, right? And ultimately, it gave us the dollars to continue to reinvest and grow our company.
That product life cycle was anywhere from 8 to 10 years. That's not the case today. You heard Steve talk about just the tremendous innovation where we didn't even have Agentforce when we were here last year at Dreamforce. It came on after that. So our acceleration of innovation, our replatforming, our integration of our platform well positions us for the agentic era going forward.
So let's talk specifically a little bit more about data and AI. And what are some of the proof points? I know that's what you all want to understand. In Q2, we talked about a $1.2 billion Data 360 plus AI, our ARR, 120% year over growth -- year-over-year growth from Q2. You'll also remember that in Q1, we talked about the $100 million in Agentforce revenue. As of Q2, inclusive of that Agentforce revenue and our new products, Slack is an example, employee agents, we grew our agentic AI ARR 400% or $440 million in revenue. Again, we're just getting started.
So let's talk a little bit more about the drivers of the consumption flywheel. Steve talked about all the gyrations of going through to get agents to work, being simplistic, moving to deterministic. The usage case starts when basic agents can answer questions, take action. We ultimately want them to be proactive. You heard from the two customers about how they're leveraging agents to work side by side.
What does that enable? It enables us to continue to support our customers 24/7. It enables our customers to have more authentic relationships and customized relationships even if they're not in the stores, right? And so what we believe is that with our deeply unified platform, our ability to move our customers from agentic over time to agentic enterprises is huge. And again, it just keeps that flywheel spinning. I have to figure out a way to make that go up into the right. That's our goal, right?
So this is a really important slide. I want you guys to all click in constantly, Robin, Miguel, Mark, Steve, Srini, how are we going to monetize the agentic enterprise? We are confident in the significant ARR expansion opportunity that we have as customers adopt the agentic enterprise.
Most of our customers today are more at the fundamental level, averaging three clouds, tier -- mid-tier level of support. But as they continue to move towards agentic, pre-agentic, expanding additional clouds, adopting industry solutions, a 1.2x ARR uplift. You heard from a few customers that are just beginning the agentic journey.
And I'm going to show you a few examples. But again, as they adopt Agentforce and support and core expansion -- and we believe even if in the future, as you heard Miguel say, we're not seeing much of it today, but even if we see some seat optimization, we still believe we have a 1.5 to 2x opportunity, right, relative to the ability to increase ARR.
But now the key point is going forward, moving our customers to agentic, leveraging the fact that you're going to have agents and people working side by side, scaling our customers' areas of support, solving difficult problems, reducing costs, reducing complexity, that is the agentic enterprise. And as people -- as customers adopt our Agentforce wall-to-wall internally and externally supporting their customers, we see 3x to 4x ARR uplift.
So I'm going to take you quickly through a few examples, and I'm not bringing up customers. But here's an example, customer goods customers starting with Agentforce. You can see when they've adopted it over time. You can see the revenue going back through FY '21. They started with a few of our clouds. They adopted more, moving to Agentforce, 1.5x since adopting Agentforce relative to the ARR that we're obtaining.
A telecom customer, they led with Data Cloud. Again, every customer is at a different point on their journey. But there, as they started with Data Cloud then adopted Agentforce, 1.4x increase in spending upon adoption of AgentForce.
And then my last example, consumer electronics. Customers -- this customer led with AI and data. And you can see them adding MuleSoft. But look at the acceleration of our ARR as they started adopting Agentforce. And as we said, we're early in the cycle. Yes, we are at an inflection point. Yes, getting to that double-digit revenue growth is going to take time. But we see it, our customers see it. The opportunity is ours to capture.
So again, $60 billion plus FY '30 revenue target, and again, excluding Informatica. Our pillars I just walked you through, multi-cloud, pricing and packaging, our balanced portfolio and most importantly, our innovation.
My second pillar of focus, operational excellence. So we -- as you know, we've been very focused on profitable growth. We continue to drive profitable growth while investing in innovation for all the reasons and context that you've just heard about.
Over the last 5 years, as you can see, we're on track to nearly double our operating margins. And there's some basic fundamental principles of how we've been doing that because, yes, you've heard about investments. We are investing in high-growth areas, but we're rebalancing our headcount across the business. Some of that, we're doing leveraging Agentforce, right?
You've heard us talk about help.com, right? You've heard Miguel talk about SDRs. But also, again, when you think about operational excellence, it's also the processes. We are focused on ruthlessly prioritizing where we spend our dollars. We're driving discipline and efficiency and most important, we're zeroing in on being customer 0. That's critical to us being the lean, agentic enterprise.
So what's our playbook? Miguel has a playbook for go-to-market. We've got a playbook of how we're going to become the lean, agentic enterprise. Miguel talked significantly about sales productivity. I'm going to talk about other components of our business. Srini, who had support, has been focused on Hyperforce, public cloud. What does that do? That helps us with gross margins.
We have been maniacally focused on customer health. Do we have the right level of ratios? Are we a performance culture? Are we leaning in, in our spans and layers? We're looking at all those areas. We have really attributed all of this to a beginner's mind as to how we run our business and being a lean agentic enterprise.
We also are leveraging our hub strategy, not only for sales, but for other areas. There are low-cost options for us to run our business, and we're doubling down in order to continue to focus on our lean agentic enterprise.
And lastly, AI efficiency. We hear about it a lot across our industry. It's real. We're taking advantage of it. And we're doing it primarily by leveraging our own products, Salesforce on Salesforce. I'm very proud to partner with our Chief Digital Officer, Joe Inzarello. We are stepping back and looking at all of our processes.
Starting with our lead to cash. What can we do to identify it? What can we do to simplify it? How do we leverage our own products to get better? So I talked a little bit about this before, but leading as customer zero is critical to us being a lean agentic enterprise. And I've covered a lot of these.
But on the sales and marketing side, we know that's a huge opportunity for us. COGS, R&D, I've talked both about these. If you think about it, what's happening in customer service, we're also reallocating resources. We're able -- because of our focus on Salesforce, help Salesforce.com, we're able to reallocate some of those folks to proactive service versus reactive service.
We're able to use some of those folks with the skill sets to really develop those forward deployed engineers who are critical to customer success. And what does that mean? It's going to improve our net new AOV. Again, another part of that inflection point that we talked about. And then, of course, there's G&A efficiency.
Like every customer out there that's experimenting and particularly for us, we've trained everybody on creating agents. And we've got a lot of them out there. But we're honing in, like everyone else, in deciding what are the high-impact agents.
For us now, there's about 40, right? And they're across our enterprise, working side-by-side with our employees on improving the employee experience, enabling our sellers, allowing us to better engage with our customers and driving our operational efficiency.
So the last area I want to briefly cover for you all is capital allocation. We talked about profitable growth. Well, what does it drive? Cash flow. We talked about our growth in operating margins. We are also on track to actually triple our free cash flow -- or I'm sorry, we have been on track to triple our free cash flow in 5 years. And of course, it will keep going up, right, as we meet those overall long-term objectives.
We have a capital allocation framework. Again, we doubled down and invested on organic innovation. And we've also done some inorganic innovation, but we have a responsible M&A framework in which we're doing it.
We've delivered and returned cash to shareholders via our dividend and our share repurchase program, which I'll talk about on the next slide. And we're also focused on reducing stock-based comp. So since the inception of our program, we've returned over $29 billion via share repurchases. And as you know, last quarter, we announced an additional $20 billion buyback.
What we're letting you know today and committing to is for the second half of FY '26, we're doubling down on share repurchases. So we expect to buy back another $7 billion of shares in the next 6 months. As you can see, it's a high percentage of our free cash flow. Over time, it's been about 80% of our free cash flow since inception of the program.
So I want to click in quickly to M&A because I know it's something that we get asked about, right? We're focused. I work hand-in-hand, as does the leadership team, with our M&A team. And we've kind of got these three pillars that we've looked at: tech and talent, adjacencies as well as strategic M&A.
You heard us in the keynote talk about Regrello, right? We have quickly integrated Own and Spiff, and the return on those investments have been amazing, and they're driving revenue growth. All of this has been guided by our responsible M&A framework.
A quick update on Informatica. We expect it to close either in Q4 or Q1. We're working through the regulatory process. It has been an amazing, to the extent you can, ability to work with that leadership team and figure it out how we quickly integrate. Steve talked about why Informatica is important, but I know for all of you, you want to understand the value, right?
We talked about a clear time line for accretion. We talked about using our balance sheet and not being dilutive and getting it at the appropriate valuation. What I'm pleased to say is we've worked through our integration plans as we work with their leadership team.
Six months ago, I talked about the fact that we expected it to be accretive within 2 years. Now it's 1. So another example that we're focused, we're being responsible, and we're delivering on what we said we're going to do.
So in summary, delivering a lean agentic enterprise. Our profitable growth framework, three pillars: our growth drivers, which you've heard about; our target, $60-plus billion in organic growth, excluding Informatica by FY '30; a focus on operational excellence, a profitable growth framework of 50 by FY '30, and you see the measurements below.
And finally, a continued focus on free cash flow expansion and reduction of SBC. And again, as I said, our model takes a little bit of time, but we're all very committed to delivering on these long-term objectives.
So I believe our CEO is here, or I'll turn it over to Mike, so Mike can introduce him.
Thank you, Robin. Thank you, Robin. That was great. Robin is not wrong. Our CEO is here. But because we're running a bit tight, we're going to combine a couple of things, and I'm going to have the crew bring up the leadership team and Marc with that, and then we'll ask Marc to say hello.
Just a couple of logistical dynamics I just wanted to highlight really quickly. The deck will be posted. It's being filed with the SEC currently, so you'll have access to all those materials.
Once we're done with Q&A, we definitely encourage you to stick around, have a drink where we have many members of our leadership team that will join. So there'll be lots of folks that you can pepper questions to, if so interested. And of course, we'll be available after as well.
So with that, I'm going to ask Marc and the leadership team to come on up and join me on stage, and then we'll get into the Q&A. Marc, welcome.
Are you all enjoying Dreamforce so far? All right. We have flights for you down to Oracle World now. The buses are leaving from the lobby of the St. Regis in 10 minutes.
So with that, we'll go straight to Q&A. And if we can turn up the lights a bit so I can see who's out there. And we'll start over here with Kirk. And we got mic runner, sorry, they'll catch up to you in a second.
2. Question Answer
Kirk Materne, Evercore ISI. Marc, you had a lot of customers up on the stage with you yesterday. Clearly, everybody is talking about AI, but customers seem to be having some trouble sort of going from the perceived value to seeing the value.
And I was just curious, when do you think that could change? Meaning you had some big customers on stage. Do you guys need to have a more industry-focused approach to this, meaning solving problems in each industry with AI to make sure that you get tentpole customers in each of those industries?
In the next 12 months, when we come back, does the FOMO kick in from other leaders that aren't there already because I think everybody has been waiting, but I'm just kind of curious on your thought process on the timing around that?
I think it's a good question. First of all, I just want to welcome you all to Dreamforce. Very happy that everybody is here and making the commitment to be here. We're very grateful to you. We know that you do have your choice of conferences to kind of reference my joke. So we're glad that you do come here. I hope that you do have a good time and that you have a safe experience while you're here.
I've been on the road for about 3 weeks nonstop now. We've been in front of hundreds of customers previewing this. The keynote is really linked to one fundamental thing that happened about 3 months ago, which just became incredibly clear to us that -- and it directly addresses your question, which is that what customers want to hear is that other customers are adopting.
There is no question that what we've seen in the last 3 years is that the speed of innovation has outpaced the speed of customer adoption, right? And that's because it was only about 3 years ago that we all got on ChatGPT for the first time and said, oh, here's a new foundational piece of technology that's going to change everything. And it's an awesome moment in technology whenever that happens.
And now after 3 years, of course, what happened was we kind of, first of all, began to integrate it in. That was our kind of GPT series of products. Then last year, you saw us deliver Agentforce as a product. And now you see us delivering Agentforce as a fundamental platform that is kind of underneath now all of our products.
So what we've had been able to do, and I think Steve just did a beautiful job articulating kind of the vision for what has happened, but this kind of just systemic, deep fundamental integration of this technology so that it's consumable by companies.
Because these companies, like the ones that you saw yesterday, maybe some of the most important companies in the world, maybe some of the most important CEOs or C-level officers in the world, all said the same thing, which is they need -- they love this idea that they want to be able to consume this technology, but they need to consume it through these applications. They need to consume it through this technology.
They can't just DIY it. They can't just kind of build their own model or do all this and then think that they're going to all of a sudden become this "agentic enterprise." They need a fundamental application platform. And that power is what we're trying to demonstrate.
And I think that to your point is number two, is that as we've spoken to these customers, they want to speak to other customers. I'll just stand up so you can see me. They want to speak to other customers, and they want to hear from other customers. They know what we have to say. What we have to say it doesn't bear as much as the customer.
That's why I'm actually -- probably the #1 thing that I'm looking for at the end of this conference is actually reading a lot of your reports, but also how many of you here are going to do surveys while you're here of our customer, raise your hand. Yes. And those surveys become very meaningful to us.
And I think what the surveys are going to say is that we've kind of hit this threshold where the customers are adopting. You saw this moment in the keynote at the beginning when I said, how many of you are already adopting Agentforce, and you saw how many hands went up, it was a significant number.
And I think that this is kind of what's happening, and they want that validation to hear from an Athina at Pepsi or a Richard Smith at FedEx or a Michael Dell or a Laura Alber or whoever it is or 50,000 of them across the street, by the way, they're all talking to each other on how to do it.
That's why they're here, right? We've never had more people at Dreamforce. Our pipelines, where's Miguel, have never been bigger. Our revenue projections have never been higher. Our cash flow has never been higher. Our profitability has never been higher. I don't think our product line has ever been more relevant and more powerful.
And for all of these customers who want to now achieve this next level of capability in their company, how are they going to do it? You go to all the conferences. You are the experts in enterprise software. How will they achieve this if they don't use this platform? Maybe there are some other things they can do.
We're not operating at the productivity level, as you know. We're operating at the core fundamental, enterprise, mission-critical layer so that these companies can deliver this capability. They all want to get to this next level. We are showing them here is exactly what to do. They want to know what it is. They want to know why it's important, and they want to know exactly how it works. And we're just laying it out.
And while we're doing that, you saw that we also bumped in to some new segments like supply chain. So here's Michael Dell. He's running 20,000 suppliers on Agentforce supply chain today. So it's important for us that not only does he come here to say, yes, I'm running service. I don't know if he was watching -- were you watching him during the keynote in his face, but he's looking directly at me.
And then there were certain moments in the keynote where like we got the field service and the different things that he hadn't seen in some of the new products. And he's like, oh, I'm going to go get some more of that because there's things that we can do to help him to achieve his vision of Dell become an agentic enterprise. But there's something that we can do for all of our customers to help them to get to the next level.
Remember, we have, I don't know, 150,000 core customers on the Salesforce platform and about 1 million on Slack. On all of those customers, we're trying to bring them to a whole new level. If you're with a Salesforce executive, have them show you their phone how we're already doing this at Salesforce, have them show you the agents running on Slack.
I was just across the street. I'm on this Yahoo! stream and I'm with these journalists. And I'm like, look, here's my phone, here's Slack, here's Agentforce and Slack. Let's renew this customer now. Let's sell to this customer now.
I think unlike probably some of the other shifts that we've been through, and we've been through so many. We've been through the cloud, social, mobile, even AI 10 years ago, Einstein and now agentic. Customers are surprisingly looking to us first, which is why I hired Joe Inzerillo about a year ago from SiriusXM and said, I need you to help me to rapidly move for Salesforce to become an agentic enterprise.
And we took him and we took him out of the G&A function, and he works directly for Steve. And that movement basically for me was that, okay, let's just go function by function by function. And first was service and support. So you've already seen that here we are, so this has only been live for, what, 9 months. Okay, we're delivering 1.6 million or so, probably more now service conversations.
1.8 million.
1.8 million. Okay. Tech support available 24/7 at Salesforce, 1.8 million. You guys can probably already know my numbers, like why am I even saying it? And then, right? And then the humans have done 1.8 million. And you understand how it's working. You saw the omnichannel supervisor. You saw how we're moving things back and forth. We had to show that.
Sales, here we are, 26 years in, we're -- all of a sudden, we were -- I guess there's about 20 million to 100 million people we didn't call back in the last 26 years, we just didn't have enough people to call everybody back. So yes, we have the Sales Cloud, we have our 15,000 AEs or whatever it is out there and complemented by the managers and the SDRs and the whole ecosystem. But now there's an agentic layer, even with all those people, calling back, this week, 50,000 people?
More than 100,000 people in total.
So far, 100,000 people that we've been live, just calling people back that we haven't been able to reach, qualifying, evaluating, et cetera.
We've closed deals. We've closed hundreds of deals already.
So as we kind of go from product by product by product, capability by product by capability, how are we defining humans and agents working together? In the process, the pipelines have expanded. We're hiring more reps. You saw the distribution capacity expansion. It's been very important. And all of a sudden, we found segments of the business in the world that we didn't realize that we were not selling aggressively into.
It was a huge surprise to Miguel. We didn't really go through it in detail, but obviously, Salesforce sells into six key segments. It sells into the small business, we call 0 to 200 employees. It sells into what we call the medium business, which is kind of the 200 employees to like 1,000 employees. It sells into the general business, which is kind of 1,000 employees to 2,000 employees.
It's kind of a very large business, even though this doesn't really qualify very, very large business, but over 2,000 employees; and to the software market, the ISVs and so forth and so on and the governments.
In those six segments, all of a sudden, Miguel is like, wow, I didn't realize, oh my God, look at that growth. Look at this growth rate, look at that growth rate. As we're adding capacity, then all of a sudden, we're like, oh, well, because that isn't exactly what we're doing in the last 3 years, which is very clear why we don't have to go through the details of the history, we were not watering all the trees.
We were not watering all the plants. All the gardens we were not. And it turned out like a lot of places where we had deforested, the seeds were still there, and we just needed to water, and all of a sudden, we saw growth. So that's very exciting. So we've significantly invested in the product and technology and innovation strategy. And you've seen kind of that next version.
There's never been a more exciting time. You saw it in the keynote. You can go across the street. You can see it in the eyes of the customers that they're lit up. It doesn't have the same kind of think that maybe we all had, the kind of confusion 3 years ago when we first saw this technology.
What does this mean? Who didn't have that thought? Now we're like, oh, this is exactly how I'm going to make money with this. This is how I'm going to improve my business with this. Here's exactly how to do it. Here are the proof points, and I can follow this model. That is a different level. That is why we're excited on a technology and product perspective. That's very important.
There's only two things that we do. One is building that product. The second thing is now selling it. So now on a global stage, across every geography, every language and across all six of those segments, we have to deliver the goods, and we have to deliver the growth. And we have to get to those -- the numbers are off the screen, but then we're trying to get to these very high numbers.
And obviously, we can all do the math. We're only going to spend a couple of years in the 40s. And we're going to rapidly move into the 50s. And this is obviously, as Robin said herself, very conservative. So we're very excited about where we're going.
[Technical Difficulty].
Well, I didn't know, I was in the back row. I'm not sure. But check the transcript. And then this is just a -- look, we're moving into rarefied air. How many -- you're all enterprise software experts, right? That's everybody's in the room. We know who's in the room. You guys have covered it, you've created it, you've made it. You know it more than anybody else.
We haven't really seen numbers like this in pure software. We're not making hardware. There's no data centers. It's not -- we're not building something the size of Manhattan. That's not -- we're a software hyperscaler, right? We're helping those customers get to where they want to get to across those six segments through this incredible platform that you've seen.
And I don't really see anybody else exactly doing with that and not at the level of excellence, quality and the technical leadership where we are. So I'm very excited about that. So I'm very excited about where we are with the products. I'm very excited about where we are across the six segments.
And with the customer awareness and consciousness, those words, that idea, we're moving to the agentic enterprise, where last year, it was like, hey, welcome to Agentforce. Now it's like, actually, one more thing. Here's all the -- it's now in every product, and you can now upgrade and update every single part of your business. And we're going to help you go into new areas.
So when we're with Athina at Pepsi yesterday or 2 days ago, of course, she's done a fantastic job. In fact, we were down in Mexico City on Monday or whatever Monday that was, I don't really know. This is San Francisco, right? But anyway, we're in Mexico City. We're with the Latin American leader, incredible woman. And she's leading, passing through all -- and they're a huge customer.
And I'm like, Athina, down there, amazing what we heard. I need to show you now because we hadn't even time to really -- I want to brief you, show you what Dell is doing with Agentforce supply chain and how we're also now going to do that with Pepsi.
And I think this idea that we're going to walk the clock for all of our customers, we have a lot to sell them. We have a deep and rich product line. It's updated, it's modern. It lets them bring in the best of the large language models, the best of AI, the tippy top of what the vision is of what you can build in terms of the next level of capability.
And I hope we can deliver it to them as their trusted partner. And I'm also hoping that we have 80,000 employees that we're bringing them all along as experts to become their trusted advisers in building agentic enterprises.
I don't know any other company that is as well positioned, both from a brand, personnel and also technology perspective to be that trusted partner. That is our goal. And your role in all of this is we are reading -- I'm personally reading every single report you're doing, every single survey you're doing.
You probably don't even realize what a critical role that you play in our strategy, especially in the last 3 years, we could not have gone as fast as we did without your research because so many exciting things has happened in the last 3 years. And so we have tried to integrate all of that.
So I'm really looking forward to seeing what you're going to say about the show. I'm really excited about what's happening across the street. I was really paying attention in the keynote to see how it was being received. I was watching the eyes, 12,000 people in the room, obviously, 50,000 people here. I saw there's over 1 million views on YouTube of the keynote.
Now obviously, we're going to get all of our employees trained. We will now deliver this show all over the world, as you know, on a cadence with our World Tour series, and we will -- our pipelines are super high. I'll tell you go through it in detail. I think customers want this. They need it. They've kind of in some ways, and this is what your research has shown, kind of been in some areas, been on pause on buying because they've been confused.
Then there are certain people in our industry, we don't go through names, that have said, oh, well, this is changing, that is changing. We don't know about this. There's like a certain amount of fud that's out there. It's like, no, no, this is actually your opportunity, and you can really kick as* if you do this.
And by the way, look at us, we're doing it. Why don't you want to do it, too? Oh, and Michael Dell is doing it, and Athina is doing it, and Laura Alber is doing it. And Alex at Pandora is doing it, and you can do it, too. You can look at how great this is. And I hope that, that's what's happening right now across the street that all these folks that have done it are like telling all those folks like, hey, yes, let's go do this together.
They're building networks. It's kind of like what's happening here. You guys are all building your network and exchanging cards and make sure you all have all your modern contact information. Across the street, all those customers are building community and then are going to execute this.
So I'm very excited. I'm grateful that you're here. It's obviously a huge show for us. It's really -- it's already exceeded my expectations. We've had -- already had a lot of fun, some crazy interviews. If you haven't seen what Brett Adcock said today on stage, it was amazing. I just interviewed His Excellency Minister Alswaha from Saudi Arabia. We just have a lot of really exciting things happen anyway. Thank you. That's it. Good bye and better not to say anything else. All right. Thank you.
Let's go...
All right. And that is the end of the Q&A session.
Let's go to that back side over there. I was going to Keith.
That was the summary of our three presentations, yes?
Great set of presentations. Keith Weiss from Morgan Stanley. Steve did a great job of walking through the role that the existing SaaS solutions and what you guys have built is necessary for delivering the generative AI functionality.
And it's something that I definitely believe in, and I've been talking to a lot of these, but investors are still concerned about not what the foundational models can do today, but what they're going to be able to do tomorrow, what they're going to be able to do 2 years from now because of the hundreds of billions of dollars of infrastructure we're building underneath it.
So does that concern -- I mean, do you hear that from your customers? Is that pausing sales cycles? Is that creating some of that fud? And if so, how do you counter that concern of, again, not what the foundational models do today, but what are they going to do tomorrow?
Well, I think that I just like to kind of -- I'll touch on it and then Steve has his position as well and I'll have Steve address it. But I'll just say, number one, look, technology marches forward. Innovation marches forward. Everything is getting lower cost and easier to use.
The show we're doing this year is not the one that we did last year, and it's not the one we did before. And how many of you have been to more than 10 Dreamforces? Raise your hand. How many have been to more than 20? There's been 23, this poor guy with the haircut right here. The thing is -- now he has time, he's retiring.
But the thing is that -- all right, go back 23 years ago to the slide deck, it's not the same show, it's not the same product line, it's not the same set of customers. It has gone forward. And the key thing for us is we're constantly bringing this new technology in and then adapting it for our customers so that they can be successful.
There's no question that in the areas that we specialize in, in the front office, especially, the transformational opportunity for the technology is just awesome and that the ability for the customer to embrace it and then extend it and bring it forward is awesome.
And like Julie Sweet was sitting there, obviously, she's a huge customer, but also she implements it for a lot of customers. And then at the end of keynote, she just came up to me and goes, you guys have got a lot faster than I expected. We have to retrain everybody and we have to like double down.
And I'm like, I think we really have. And I think that we want that infrastructure and we want that capability to get more value to our customers because we're going to sell it. We want to be that partner in implementing it. We want to help those customers to achieve that value and the promise of this technology.
Somebody is going to have to do that. Who else is going to build -- who's building out those organizations to deliver it. And I think when we look at other enterprise software companies like Microsoft, this isn't the -- you can go to the show and use the product line and talk to their customers, they're also across the street, right? They're also in the room. This isn't what they're selling.
So this is another opportunity. We're farther ahead. I think that it's only going to accelerate us. I think it's very exciting. I think we've also -- we're not having to take back a lot of the things we've said over the last 3 years. I think we have been mostly on point and we're accurate in predicting the future.
That is everything is tied together over the last, hopefully, 26 years, but especially even in the last 3 years of AI and how things are going, we've kind of said, here, this is where we're going, and we have now kind of put A and B and C, and we're going to deliver D now and on and on and on.
All right. And Steve, do you want to directly address the question technically?
Yes, thanks. And so it's a little bit what I was talking about earlier. It's kind of been the learning that...
Steve and I have only worked together for now.
Only for 45 years.
45 years. When we were 15 years old, we started our first software company together, Liberty Software down in Burlingame, and where Steve was from San Mateo and I was from Hillsborough, and I'm very proud to have Steve as our President of Products. So Steve?
All right. Well, thanks, Marc.
You're welcome. Good to see you, Steve.
So the -- early on, when really we had our -- Marc mentioned our ChatGPT moment and we were trying to understand, okay, what exactly is this -- how is this going to work for business? And we didn't really understand what was going on within these large language models.
I was very impacted actually by a podcast I listened to years ago from Kevin Scott, the Microsoft CTO. And he said -- what he said was, you have to understand, these LLMs are not platforms. They are not -- they're certainly not applications. They are infrastructure. They will provide new capabilities, astonishing new capabilities that we've never had access to before around language and limited reasoning.
I talked about this a little bit earlier in the day. But they need to be -- to be useful for business, they need to be embedded in platforms that can take advantage of that. And then you need to have new applications or existing applications that are rebuilt on top of that platform. And that really informed in many ways, our old strategy. And I think it was completely right and exactly how it played out.
Early on, 3 years ago, what was everybody saying? Well, we need to build a model. We need to build a model because in the old predictive AI world, that's what you did. You built models. And people are still doing that. Predictive AI is still relevant. But it turned out that actually this was really more about language capabilities, reasoning capabilities.
And if you -- it's too long, too latent, too expensive and not secure if you kind of think about it in that old way. And this was the conventional wisdom 3 years ago. Nobody is really doing that anymore in business, but that was the conventional wisdom.
And that was not right because there's no sharing model in an LLM. You need the up-to-the-minute data. So the data and the context and the unstructured data, all the work that we talked about earlier, that's not going to be in the model. You need to be able to feed it in.
So sometimes we use those words and people don't understand sharing model. So -- and I think we've also reviewed some platforms recently, and wait a minute, there's no sharing model here. So can you just explain what the sharing model is, why it's important and why that's at the core of our architecture?
Yes. So for well over 20 years, core -- built into the core of our platform has been you only get access to the data that you should have access to. That seems pretty obviously -- and critical for businesses. And as we expanded our data capability with...
Governments.
And -- I was getting to that. As we expanded our data capability with data cloud...
I'll make sure you got to it.
I'm working on it, Marc. Just give me a moment. As we expanded that, we've now added deep governance capability. I think one of the most exciting things we did really in the last 12 months was we dramatically expanded the governance capability within Data Cloud, which is at that level of scale, that's actually kind of a hard problem to solve.
It was hard enough at the scale or the B2B scale of kind of our traditional data capability, doing it -- that was millions or billions of records. Now we're talking about trillions of records. And so that is another -- so all of that, large language models, they're like kind of like us. I can tell Marc, Marc, this is super confidential. You cannot tell anybody. I guarantee -- especially with you, I guarantee, within a few hours, it's going to be out there on text, probably the most of you.
That is human nature. And these LLMs are kind of weirdly like that. They like -- and you've actually been the one to kind of put this language in my mind. They are these language models. They're word models. Their mission is to figure out what is the next word that I should be saying. And they're going to do their best to give you great words that will be...
That's why they're always so accurate, too, because the words are just hyperlinked together in some strange way. And so the accuracy that's possible in a word model is only so...
Exactly, they do not keep secrets. They do not -- they try their best to tell the truth, but we all know this. You use ChatGPT -- I use ChatGPT every day. And it's pretty good, but it's not 100%. And in the world of business, you need to be able to feed in that data. And -- but you only -- but if one user is asking for data, you don't want the LLM to have it all baked into its model.
You need to be able to feed in, but only feed in the data that's relevant. Marc gets one view of the data and I get a different view and all of you would get a different view. That's part of enterprise software. That's what's necessary. And the same thing is true for taking actions.
It needs to be embedded in the applications to be valuable. It needs to be accessible across all the channels, whether that's chat or voice or SMS or WhatsApp or e-mail or whatever it is. All that -- LLMs don't do anything -- any of that.
But the most important lesson, this is what I spent a decent bit of time in the morning talking about is that even when you have all of that, you've got the secure data, you feed it in and you figured out how to actually massage that data appropriately so that it gets the accurate answers, that was the context intelligence, I think, breakthrough that we're delivering right now.
But even then, even when you tell the LLM in clear, consistent language, do this, don't do this, I talked about this earlier quite a bit. They sometimes do and they sometimes don't. And that's why these deterministic workflows, these deterministic instructions, even in the bowels of the brain of the agent, it's -- something kind of changed, and I was guilty of this also as I was brainstorming and thinking about, well, these things will just figure it out.
But it doesn't make any sense. If you actually know step by step what you want to do and you can look at what the response is and know exactly what you want to then do and you want your return process to be your return process or your order management process to be your order management process or whatever it is, why would you turn that over to the LLM, which is going to be slower and more expensive and not 100% accurate.
This is not, in any way, meant to say anything that the LLMs are the most astonishing technology I have ever seen, but they have their place. They are not going to replace all the other work that's been done. They're going to augment it. They're going to make it more powerful, more compelling. They're going to take employees to the next level.
They're going to allow you to scale in ways you never have before, astonishing, but you still need everything else. When you know what you want it to do, just do it. You don't need the LLM for that. You need the LLM more for when you don't really know what you want it to do and it can step in there in an astonishing way.
The last thing you said is extremely important. So the last thing that he just said was the LLM is extremely important, and you want it to do its job when it needs to do its job, but we all understand what the costs are of using the LLM and these GPUs, right, and these tokens.
And we also have that there's another mechanism, right? And this idea to be able to like choose the LLM when you need it and also there's going to be a moment when you're not going to choose the LLM. But I think directly addressing your point is there is a certain amount of I would just say nonsense that's out there, like, for example, that these products are writing all the software now.
And that is not what's happening. There is a productivity improvement. It definitely gives you the ability to do more. You can do a lot of things. You just cannot do everything. We haven't seen that capability. You've all seen that.
And then we'll see, well, you know we can now write this. And it's like, really, okay, well, let's take a look at that. And then how are you going to maintain it? And how are you going to sell it and show it to us exactly and show us that this is exactly what you're saying.
And I think that there's a lot of folks who are trying to be very prothetic and visionary and aggressive in what they're saying about a lot of this technology and trying to position themselves. Some of them are prophets and some of them are false prophets. And it's going to be up to you to separate the wheat from the chaff. And that is very much your job.
And you're going to see it with the customers because with the customers you're going to say, well, are you doing -- are you using it that way? Is that what's happening? And I think that's very much where we are in the industry right now. I don't know...
Maybe I'd add something that is very important, Marc, I don't know if you were here, but this is exactly what our customers are telling us, the two customers that I had here on stage and also the five stories that I told, their aha moment is when they realized that to -- for deterministic execution, they needed the apps.
So SaaS is going into a new chapter, which is where we're becoming the hub for agentic execution in a trusted way in a way that we maintain governance and compliance and security. That's very powerful. And the anecdote that I drop here in front of everyone here is if you look at the four pure-play LLM providers, they tripled the investment in SaaS applications from Salesforce in the last 12 months.
But what I didn't tell you is, you guys want to know what is the #1 segment, the fastest-growing segment in our business right now is all the AI companies, there are hundreds of them. Our business with them is skyrocketing. These are the companies that supposedly are going to run the workflows and everything. But for now, they're buying SaaS applications from Salesforce.
And if I was an LLM company, then I would say to you, well, LLMs can do everything. But it may not be the right tool for the right job. It may be that you have that as part of your infrastructure, which I think is what Steve said, and you're going to choose it at the right moment, and that there's going to be different ways to address different problems.
And what's great is we have a portfolio of technologies and then we can choose the right technology at the right time for the right customer. I don't know if this -- does this make sense? Is it congruent to what we're saying? Do you want to add any more?
No, I think that's good.
Okay. Let's go to Kash here.
Kash Rangan at Goldman Sachs. Since you guys give...
I thought you retired. What is that point exactly?
January 30 next year. Unfortunately, you're stuck with me. At the end of your fiscal year.
All right.
I don't have questions because my colleagues are going to ask you a great question, but I want to make a few observations. From right to left, Parker Harris, great memories of -- at a bar, watching the 2008 Presidential election, while Dreamforce was going on, so great memories. Srini, you wrote a great white paper, which I've been suggesting to everybody what the new architecture of Salesforce is. So great job. Steve Fisher, you may not remember me, but -- you do?
I remember you.
You taught me -- I asked Marc, what is metadata? And he said, you got to meet Steve. In 2005, you taught me what metadata was. And I think, Parker, you were in the same meeting, you taught me what multi-tenant was in 2005, I want to say. So great memories.
Marc, I'll get to you at the very end. Spencer, great job. This is incredible Analyst Day. I don't think anybody has brought together the entire management team on one stage. And Miguel, I've not met you before, but obviously, great energy. Robin, great job on the reacceleration. That is the most important message that I took away.
Marc, for you. I spoke with a $90 billion revenue company earlier today, and I asked them, hey, rank where everybody is in this agentic technology? He said, not just because they are at Dreamforce, but they said that you guys were ahead of ServiceNow or any other company they've been working with.
Everybody has respectable technology, but they viewed your agentic capabilities as ahead of even OpenAI. So I just want to wish you well in this journey. I think when we met, you were doing $50 million in revenue or so. Here we are. I think $60 million is too low. I think you should dream bigger. $100 million, why not?
We are. But this -- Robin will only let us say so much. I'm happy to say more.
Thank you, and wishing you well.
Thank you. Kash, before we go on, I think we all owe you actually a debt of gratitude. It has been decades. We obviously have fun together, the hair and also you're the only one who is singing of the analysts. So I don't know who will be the one who will pick up your opportunity, but I want to thank, on behalf of the entire software industry, probably the analyst community as well, for your decades of great leadership, visionary work, all the writing, the surveys, customer interactions, and we could not have done our job without you. So thank you very much for everything that you've done for us.
Okay. Let's go over here to Brent.
I will not be singing. It's Brent Thill with Jefferies. Marc, Miguel talked about the SMB acceleration and the success you're having with SMB. What is happening there? Why is it doing so well? And when does this filter into the enterprise where you can see that same level of success upmarket?
Yes. It's phenomenal, what's happening, and the growth rates are incredible. I don't know if we went through them with you in detail, but -- okay. But in small business, but in medium and general business, in those three segments very specifically, obviously, I went through that we have six segments that we're selling into. Three out of the six, the growth rates are outside of our imagination.
And I think that there's two reasons why. One is because we are watering the fields, and we did the forest at some level. And fortunately, for us, the seeds are still there. Two is I think we're going to see an absolute explosion in small business and in mid-market. I think we're seeing the beginning of something that is going to be huge.
One reason is because in the world of technology adoption, they can go faster because they can just do more. Two is they have to. They don't have the DIY choice that some of these companies do. So some of the customers we profiled yesterday, they can DIY it or they can buy it, right? And in those segments, they can't DIY it. Also -- so they can make the decision faster.
And another key reason is this technology is benefiting them more dramatically because they can now start to look and act and work like large businesses where before they were small, medium and commercial-sized businesses from the 0 to 2,000. And I think that we are seeing that now start to creep up into the larger businesses.
I feel -- and then the government will be, of course, is going to come kind of at the end of the technology adoption curve. So this is just, I think, has spoken to how things have done before.
Now remember, maybe we're probably one of the only companies that you follow that we have to deliver solutions that go from 0 -- companies from 0 to millions of employees. So of course, we're with Walmart. We're with companies with millions of employees. And then we're with companies with a few employees.
I was with someone last night at dinner who had four employees. So our software has to go from the smallest to the largest company in the world, that's our burden to carry. Our technology has to make them all agentic enterprises. We have to span the entire market. We can see across the whole software market. We can see across every geography.
So we have incredible clarity into what's growing where, speed of growth, and we're incredibly optimistic on these segments. And then, by the way, on these large enterprises, the pipelines are growing incredibly quickly. We are also extremely optimistic on these very large companies.
I mean I haven't talked to Miguel yet and debriefed on how his conversations went yesterday. But my conversations have been all incredibly optimistic, and I think that we're showing these companies, and they're getting validation from each other that there's a lot more to do with this technology.
If we start to breach into these very high growth rates, I mean, it will be remarkable because as you can see from the screen, while the slide keeps getting taken down, we're already at very high levels of revenue and bookings. So I don't think anybody is selling more enterprise software this year than we are.
You'll have to tell me, you're the experts. And we are on the pole position, and I think this is the fundamental accelerator. And thank you, Kash, for saying, we agree, we think we're far ahead of anybody else. We haven't seen any other product where we went, oh, wow, they've done a much better job on this agentic integration than we have.
Like we think that -- especially in our core, but now we're starting to come into new areas that we're far ahead. And if you talk to -- if you get Steve aside and you can kind of look at -- and I don't know if John Somorjai is in the room, but he's just done a brilliant, brilliant job as an investor of investing in so many great companies, but also just we have a tremendous window into all the innovation and all the different companies.
So all of a sudden, we can look at 100, 200 companies, 300 and then go, oh, wait a minute, we want to buy Regrello. Oh wait, we want to buy this one. Wait, we need that. Oh, wow, that is -- this is great. Wait, that one is duplicative. This one isn't as far along as they think they are.
We think we have that clarity, and we're trying to move at a level of speed that we -- I don't think we've ever moved this fast. And if you just take out the deck from a year ago, you'll see it's not the same deck, and it's not the same product line and yet it is. So that's what's very exciting for us.
And I really hope that a year from now, my dream is that we'll just see more acceleration of these core products, of this agentic -- that we will not have to take back the agentic enterprise vision and say, well, no, we didn't get it right. No one wants to become an agentic enterprise. Sorry, everybody. We're now on to this new thing. I think that we're going to go forward.
So Marc, by the way, we are seeing acceleration in all the six segments, even the ISV segment, even the public sector segment, the enterprise segment. The big unlock to get into the high teens and even more in the enterprise is going to be the ILS. You have no idea of the conversations. Every company, every large enterprise want to do an agentic enterprise license agreement. And then one soundbite that I had that Adam...
Well, I think you should tell the story like you have this breakthrough.
But I said that we had it together. And I presented the slide on the ILS and it's -- I mean, after you explained it in a...
I moved to Europe for the summer, and Miguel and I were making a lot of sales calls. And then all of a sudden, we realized, wait a minute, these customers want all they can need on agentic. And we hadn't seen that in a while.
It used to be back in the day when we have these unlimited license agreements, especially kind of Miguel and I both exited from the Oracle days when the ULA kind of started. And then this idea that we're coming back into the agentic enterprise license agreement. And when we're selling to some of our very large customers who probably won't use the names, it's like, oh, wait, we should be -- they want to do a much broader standardization.
They want predictability. They want predictability. And they are willing to pay significantly more for our platform because they're going to use it for a different purpose, which is digital labor.
And there's a lot of trust with us...
There is a lot of trust. But the soundbite that I forgot to mention, but Adam Alfano, our leader for SMB globally, he told me, Miguel, I cannot really go in detail into the numbers and what happened in September, in August, et cetera, is incredible. But -- Marc will go into the numbers for sure. But what he said is we're growing significantly faster than a pure play like HubSpot in the low end of the market, which is pretty impressive because we have to serve all segments.
Yes. I'm not going to go through the details, but it is very impressive where we've been. I think we can do this.
Okay. Let's go to the next question. Let's go to Mr. Murphy here in the middle.
I'm Mark Murphy with JPMorgan. I'm trying to picture, if I called Salesforce 26 years ago, Marc, and I'm getting a call back now, and it's been a little while.
[indiscernible].
It's a robot voice calling me back. I mean, is there a little awkwardness? It sounds like it's working. And so I'm just trying to understand, are the callbacks from the...
It could be a call back, but it could also be an e-mail. So it could be an e-mail exchange back. So it could just be something -- now all of a sudden, maybe you've gotten one of these texts on your phone. Hello? And it's like, wait a minute, sorry, who is this? What's going on? And then all of a sudden, it's like, wait, suddenly a robot is trying to talk to me.
There's -- this is a little more sophisticated, and it could be an e-mail, it could be a text or it could be a voice. And in all cases, I think, yes, you'll get a call back, a follow-up and a repeat follow-up until you say stop, and it's working. And I think it's going to benefit all customers.
Okay. So is that a chunk of this -- the 19% pipeline growth, Miguel, is this something that's factoring in there with the -- and something that will kind of help relative to Robin's guidance?
Currently, I told the team that is leading this SDR agent army, we're going to hide this, is going to be upside, it's going to be a surprise for Robin, hopefully. But the calling back and the following up on the leads, the beautiful thing about it is that it's highly personalized. I mean an SDR that takes care of 6,000 leads per month, he or she cannot personalize the communication with the leads the way our SDR agents, AI SDR agents do.
So I'm very excited. We rolled them out 6 weeks ago. We're already in the hundreds of thousands. We've closed already 130 or 140 deals. We're generating millions of pipeline. So give us some time to go full scale and cover 100% of the leads, and I think we're going to have a positive impact.
The other component of it, I think that you need to think about is there's the AEs that we have on the ground with customers, but it's the support ratios and some of those things where the way we follow up on these contracts, that's the opportunity for us when we think about the productivity, like are there other ways to streamline or use digital labor as opposed to actual labor to do that.
Let's go here to Mr. Bachman in the middle.
It's Keith Bachman from Bank of Montreal. I'd like to direct my question to Robin and Miguel. But before I do that, I want to advocate for you, Robin, in that I heard you say the 12- to 18-month time frame to get to double digits is conservative. You didn't say 60 was conservative. I think Marc might have been misconstruing the words there. So that relationship was understood.
We'll also be bringing you in on the compensation negotiation.
My question is, Robin, the construct to double-digit growth, I wanted to just ask you about that. And the way I think about it is you have -- as you talked about, you're in the beginning phases of more wide-scale agentic adoption. So that's a new revenue stream.
But what investors are also concerned about is what we call the core platforms. Candidly, the growth has been disappointing. And so to get to double digit, how do you think about that? Is it because of agentic gets big enough that it's more material? Or is there some reinvigoration, if you will, of what we call the core platforms?
Now you mentioned ELAs and things like that. But just help us understand and particularly what I'm asking about is the core platform. And if you really want to drill down, there's tremendous trepidation around commerce and marketing within that context. So that's it for me.
I think it's a really good question. And I think what we're trying to show, if you think about the overview, the slide that Steve talked us through. And just being new in my role, you always step and say, are we appropriately talking about our business.
And I think what you've heard us talk about is it is the -- we talk about the clouds, but we're selling really these agentic enterprises, and we're seeing AI and Agentforce drive further adoption, further usage of our core. But as we showed in the various examples that you saw, you kind of start there and then you grow.
But you're right. I mean, we have a huge base, 100,000 customers, the Walmarts to the SMBs, right? But -- and we also remember a component of the agentic revenue is consumption-based, which is different than seat-based. So yes, we're working through all of that as we think about growth going forward. But I'll let you maybe take that.
I think, by the way, this is very, very close to Steve's heart because we talk about core clouds and then we talk about agentic. The reality is our Sales Cloud is now Agentforce Sales Cloud. Our Service Cloud is -- I mean, you cannot conceive a selling motion or a service motion or a field operation motion without agentic embedded on it.
So when we look at the clouds internally, our numbers are much better than the ones that you see because agentic is assigned to each of the clouds. It's very hard to handicap a cloud and say, okay, you need to grow, but you need to grow without AI and agentic.
Well, the world is AI and agentic. It's like when you're selling on-prem, okay, whatever is on cloud, it doesn't come to the core cloud. Well, the cloud has evolved. And our clouds have evolved. And that's why we look at the overall AOV growth and the revenue growth. But Steve, I mean, you love this topic.
Just to caveat, our numbers aren't significantly different, right? I mean, so our core -- I mean when we do break out our clouds and we add our agentic, we provide those numbers. So I just want to be sure, to your point, yes, it does take time to see that flow through subs and support revenue as we ramp.
Sorry, I was talking about -- I was talking about the bookings.
I just want to be sure we stay -- yes.
And also, I think I appreciate your particular question on commerce and marketing. And we have worked -- that was -- they were a bit of a different challenge because those were not on our core platform. I talked about this earlier.
And it is a -- I'm sure you can appreciate, it is an extremely heavy lift to bring at-scale technologies, in many cases, multiple at-scale technologies in the case of Marketing Cloud and make it all coherent with the rest of this new emerging platform with data and AI and everything that we talked about before to really allow you to break down all of those silos.
And for -- I would -- if you have an opportunity, I don't actually know when the Commerce Cloud keynote is, but I know the Marketing Cloud keynote is tomorrow. And if you're interested in this, I would really encourage you to go because the agentic capabilities, not only having marketing now seamlessly across sales, service and commerce and industries and all of that, it was really on the side. It was really excluded from all of that before.
Now through -- especially through Data 360, Data Cloud and Agentforce, it's all coming together. And at least -- this hasn't landed yet. This is happening next week and then really final happening in about 3 months of being able to take not only identifying all the steps along the way to creating campaigns and you can use AI to generate your campaign brief and to figure out your segments and all of that, that's extremely cool. But it's really going to be different.
Marketing to date has been, you send out a lot of messages and you kind of hope for a small hit rate, maybe people will click and go to a landing page. And typically, that landing page is not a very personalized landing page, but it's going to be completely different.
Marketing is going to become truly one-to-one. People -- you're going to get the messages, whether they're e-mails or text messages or WhatsApp messages or whatever it is, whatever the latest channel will be, it will be across all channels because our platform is channel agnostic. We support everything. And at the other end, if the customer wants, is going to be an agent.
And we've been in the world of how many times you see in the from field no reply or do not reply. Well, now it's going to become please reply. And you're going to be able to build a relationship and have an engagement at massive scale. It's just -- it's a whole new idea that's never been possible before.
Now that's released on certain channels today, but by the end of our fiscal year, that's going to be the future of marketing. And it's going to really start to blur the lines between, okay, is this a sales call or is this a marketing call or is this a service engagement and people are going to ask questions and sometimes those questions will be on point.
But sometimes they just want to know about their orders or other products or who knows where it's going to go. And then when you actually do go to a website, that's also going to be the -- all websites. Now this is going to take a little bit more time. But imagine the world where all websites are agentic.
We have a little bit of that today if you go to salesforce.com that we have an agent there. And the agent, you'll be able to navigate the website the normal way, that's not going away, but now you'll be able to have a conversation.
And the agent will be able to rebuild the web page or bring up a new page and highlight for you the information you're interested in or landing pages will become highly personalized and relevant knowing everything that we know about you kind of like you were asking about the SDR agent earlier. And is that going to be a robotic voice? And is it going to be -- and when we saw -- originally, it was e-mail.
When we -- if we could show you these e-mails, it was kind of astonishing, not only what it knew about the person, but what it knew about the products and it knew about the questions. And actually, some of these people were kind of angry with us because they had been disappointed in some way, and we were able to help them get their answers. It's really so interesting how this is going to play out.
So we're pretty bullish, at least I'm pretty bullish on the future of marketing with agentic marketing, the future of commerce with agentic commerce, both for merchants and for shoppers. All of that is really yet to play out, but it's all landing in our products by the end of this fiscal year.
This has been a heroic effort from product and engineering to fully rewrite the marketing and commerce products for the agentic era. And we're really showing it for the first time at the show, and we're about to deliver it to the customers over the next few weeks.
So we really would like your feedback. I get back to what I said on the first few sentences, really need your data, really need your surveys. I want to hear what the customers are thinking.
I think that we have built a whole family of products that we think represents what the future of the enterprise looks like. And I think that customers are able to see it for the first time. And I think that we're obviously marching towards -- I keep -- I'm looking at the same slide that -- I'm looking at the slide, but you're not looking at it.
I don't know what message they're trying to send me, but there's two slides, by the way, which is one slide is $60 billion, 10% and then Rule of 50 by fiscal year '30. And the funny thing about that is I just keep doing that in my mind. I guess that Rule of 50 means that if you subtract the growth rate that, that's what the margin is, that's how it works, right?
Kind of, yes.
So you can start to and then you take that number and multiply it by 60, and then you get a pretty healthy margin number. So profitability numbers. These are impressive numbers. [ Parker ], do you want to add anything? You're putting the mic up.
Do I want to add anything? I think I've never seen a better integrated product that Steve has led, Srini is transforming really how we go to market in terms of service and leading the four deployed engineers. I've never seen clearer slides around our financials than from Robin. So I just want to re-welcome Robin to the company now as a Board member. It's incredible. And Miguel, obviously, for sales in the pipeline.
So I've never been bullish on where we're at. I really like that we're being much more transparent. We're showing you that net new AOV and coming back to growth. And that's the reality. We see so much that you can't see. And we try to explain it to you.
And I think our model has always been confusing to many of you, no offense, that it's a recurring revenue model and some of what you see is light from a distant star and we're seeing in the future. We're trying to kind of explain that and show you where we are in time as well as projecting out. And I think Robin has really led that a lot, and Miguel and obviously, Marc, to kind of show you where we're going because we are super optimistic about our future. And hopefully, you can see that from all the talks today.
Okay. So just -- the slide you're seeing now is the slide. And then just see on -- and then there's the second slide that I was -- that's what I kept looking at. So you can't see the second slide. Can you go to the next slide? Yes, there it is. So then I was saying to Robin, it was kind of an algebra thing that you're going to take. That was the point that I didn't want you to think I was saying something that you didn't have the option of hearing.
Okay. So we're going to wrap it there. We have several leaders I need to get to other keynotes urgently. So my watch has been blowing up with messages. So again, I appreciate you all joining us today. We do have a cocktail hour.
Mike, I want to just thank you for having a great IR Day and taking such great care of these analysts. How many of you are coming to Metallica tonight? Anybody coming to Metallica or Benson Boone night? Nobody is coming? What?
There's some...
Raise your hand if you're coming to the concert. Okay. A couple are coming. All right. Everybody else is going home. Too bad.
So we'll be around. Please have a drink. We can answer more questions over cocktails. Thank you all.
Thanks so much, everybody. Thank you.
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Salesforce — Analyst/Investor Day - Salesforce, Inc.
Salesforce — Analyst/Investor Day - Salesforce, Inc.
🎯 Kernbotschaft
- Kern: Salesforce positioniert sich auf dem Analyst Day als Plattform für die „Agentic Enterprise“-Transformation: Data360 (einheitliche Datenbasis), AgentForce (Agentik/LLM‑Layer) und neu gestaltete Apps bilden eine integrierte Wertschöpfungskette. Management hebt hervor, dass LLMs nur in Verbindung mit Daten, Governance und deterministischen Workflows echten Unternehmensnutzen liefern.
🚀 Strategische Highlights
- Plattform: Data360 bietet „zero‑copy“ Federation zu Snowflake/Databricks & Co. und macht externe Datenspeicher direkt in Sales/Service/Marketing nutzbar.
- Agentik: AgentForce‑Script, Testcenter, Session‑Analytics und „intelligent context“ verbessern Determinismus und Genauigkeit bei Dokumenten/Unstructured Data.
- GTM: Neue Preismodelle (seat, consumption, Flex, ELAs), massive Capacity‑Aufstockung, Forward‑Deployed‑Engineers (FDE) und Partnerprogramme zur Beschleunigung der Adoption.
🔎 Neue Informationen
- Kommerz: Management erwähnt bereits abgeschlossene Enterprise‑ELAs (ein Dutzend) und ~150 ELAs in Verhandlung; Angebote reichen von seat‑Bundles bis zu unbegrenzter Data/Agent‑Nutzung für definierte Agentic‑Use‑Cases.
❓ Fragen der Analysten
- Adoptionstempo: Wann setzt FOMO ein? Management sagt, Kundenreferenzen treiben Adoption; Ergebniswirkung sichtbar, aber vollständige Umsatzwirkung braucht Zeit.
- LLM‑Risiko: Analysten fragten zu Modell‑Unsicherheit; Antwort: LLMs sind Infrastruktur — deterministic Workflows und Governance bleiben zentral.
- Marktsegmente: Starkes SMB‑Momentum sichtbar; Frage war, wie sich das auf Enterprise‑Wachstum und Kern‑Clouds (z.B. Marketing/Commerce) überträgt.
⚡ Bottom Line
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Salesforce — Special Call - Salesforce, Inc.
1. Management Discussion
Good morning, everyone. This is Emmanuel. I'm your host today. Welcome to the session Trusted Services: Getting Your Data Protection Strategy in Motion. My name is Emmanuel Schweitzer. Yes, I'll introduce myself a little more properly in the jiffy. But I'm excited to walk you through our Trusted Services deck today and see all the services that are available in that part of the Salesforce portfolio just for having 10,000 feet view of what's available, and we'll focus on everything that's related to data protection.
All right. About myself, Emmanuel Schweitzer. I have the privilege of being Australian, French and German. That's probably a lot. I am a distinguished. engineer -- solution engineer with public sector. I'm based in Brisbane, it's actually sunny today. I've been with Salesforce for a little more than 6 years going to 7. I've been in Australia for almost 9 years and I'm a European citizen at heart as well.
Among my passions are photography and traveling the world to get just a perfect chart. So going from Svalbard all the way very close to down to South Africa and anything in between I am also proud father of a son of 9 and a proud husband of my wife, Valerie. And yes, always happy to have a chat about any topics professional or personal if we share interests.
Thank you for attending. I really appreciate your time. We're all very busy, and I think there's a lot of competition for our attention. So I appreciate your interest in Trusted Services. And as a bit of introduction of the Zoom system, if you don't know it. [Operator Instructions] I will not be able to see the QA and chat while I present, but there will be a time towards the end of our presentation when we will gather and go through any questions you may have.
And hopefully, I can answer most of these as we go, but I may need to take it your notice, and I'll make sure to note down your details and get back to you as soon as possible.
All right. Our general topic today is going to be around how you can protect your data and constitute directions, they need strong data governance. Data used in the public sector without governance would mean data flowing in and out of multiple systems and recoverable data in case of accidental loss or corruption. Of course, having older data sometimes 10 years back that is neither relevant or compliant, having different user permissions and access.
So most organizations don't have a fully proper data governance. And so they would be unfettered access issues with lack of compliance. I think they lack visibility around outputs. Customers are interested in data flowing in and out of systems that you forget about or isn't harmonized and so on and so forth. So it's all about organizing data with governance strategy and protecting the data, relevant data for the end user archived when nothing used because sometimes you need to keep it for legal purposes. Obviously, protected for compliance so that the wrong people don't access it and obviously backed up for any plan B. It could be accidental loss of data. It could be malicious loss of data as well. So it's something that we need to cater to.
So trusted data is key for any public sector program. And as we delegate routine tasks to agents or third parties, it allows people to lean into more high-risk high judgment decision areas when governance is really important. Trusted data must take center stage when there's so much leeway.
And good trusted data is key to the outputs we seek. So it's really important to get that right, something personalized, something relevant, something compliant and ensuring they are speedy transactions so that we get our customers where we need them faster than before. We'll be able to reduce the work of admin risk affairs as well.
All right. So if you are Salesforce customers, you understand that the SaaS shared responsibility model is key and understanding that is key. So everything is built on the foundation of trust. And as a big part of our responsibility lies with Salesforce, It's all about building our innovative secure solutions and having the infrastructure to support that. That is also preparing customers for evolving threats and offering the tooling to deal with that.
It's delivering reliable access to data and systems. Now there is a bit where you are responsible as well. It's to implementing the control specific to your business, and this is why we offer so many tools to deal with role-based access control and sharing rights and things like that. You want to control that access usage and performance, you need to check that the people that log in on your system are actually the people they pretend to be, and that's -- there's nothing fishy about it.
And of course, you need to ensure data integrity and resilience. You don't want the data to be tempered with. You want the customer data to remain safe and be able to cope with the unpredictable. So this is where Trusted Services come into play. So our trusted services range provides trusted data security, compliance, resilience for your Salesforce data. It helps you minimize risk, address ever-changing regulatory requirements, and it hopefully helps avoid permanent data loss.
And we've acquired what used to be a third party on their own company. And they're now part of our Salesforce portfolio. So we've deepened our existing products and provide our customers with native solutions that enable trusted data for trusted relationships with your constituents.
So if you want to ensure that you're making So if you want to ensure that you're mitigating [indiscernible] in your data, Shield allows you to keep always on pulse of user activity, having obviously encryption going on. Security center part of the portfolio will have full visibility across multiple orgs for permissions, access, data classification or if you wanted to ensure that you're handling your data across many Salesforce sandbox of production orgs and deal with regulations in your region or specific business area, Privacy Center, Data Mask and Seed will help you throughout the compliance journey.
Finally, if you want to make sure that your sensitive data has a proper backup and archiving protocols, then obviously, Backup and Recover Salesforce Archive will help you future-proof your data. And this is really the area where we're going to focus today.
All right. Just to give you an overall idea of the key areas we'll focus on today. I kind of laid out the different layers of the Salesforce architecture with a shared responsibility model and it comes through to life with our data security compliance and resilience functionality. There's built-in controls that you can configure with profile settings, [ rolearchys ], record level, data classification levels.
That's your bread and butter, I'm sure, as you use the Salesforce platform. At the same time, we have to consider how to enhance those controls by knowing who does and sees what, when, where and how. And we may look into creating policies for data retention, data masking, transaction security and more with those add-on products.
So among all those add-ons, we're going to focus on the ones that are highlighted in orange here, which is Data Mask and Seed, Backup and Recover, Archive and Discover. Discover is probably a hidden gem, and I certainly wouldn't want to finish the web seminar today without having a few words about it.
So moving on to the strong governance foundation for your program. Again, we'll have a particularly look at one of a functioning Shield, which is data detect, which I think is really important to safeguard your data and that of your constituents. Data Mask and Seed as part of the compliance and then data resilience will have a look at a full lot.
Right. Let's start with Data Detect. So it's all about finding, addressing and classifying sensitive data. With Data Detect, customers can quickly find a sensitive information in the Salesforce instance that you might not even know exists. So it's typically the data that gets captured by people in the fields, typically long text fields where it's not supposed to sit, especially PII. So customers are able to define policies. You should able to do that related to which type of information you consider sensitive.
Let's think about Medicare numbers, credit card details, but that idea to put that in a long text fill, isn't it? And you'd be able to scan org for data and identify where that might be stored and eventually act upon that.
So if you don't know what data you have and you don't know how you feel about the data, then you don't know how you can protect it. So it's really about getting the clarity and being able to address that. So all about this kind of GA. We've added pattern matching-based scans as a pilot at the moment. And obviously, if a pilot successful based on everyone's feedback, that will eventually go to general availability as well. So I think that's a nice part, nice extension of the what used to be the Shield portfolio with [indiscernible] functionality that makes sense.
So on the data compliance side, again, we're not going through sandboxes and privacy center. It could be [ walls ] web similar on the topic. But I want to talk mostly about data mask and seed. But for general purpose information, if you don't know those areas, data privacy, it's really important for good data governance and the strategy that's associated to that. So it's critical for the business, maintaining customer trust and comply with regulations. And we have a few. And we have more regulation coming up in Australia around protection of customer data and being able to address any request that they would make around it.
So some questions you can ask yourself and your team as, are you currently protecting sensitive data? Have you automated compliance yet? Are you capturing customer preferences or managing their consent to keep the data? Yes, that's certainly a part of a portfolio that would help.
So let's have a look at Data Mask and Seed as a first cap in the rank for that topic. Data Mask and Seed is designed to help you accelerate development with realistic secure test data. So obviously, you can choose to have your production data automatically copied into sandbox fully or partially. But obviously, with that comes the challenge of having PII and important database in an environment where typically people have extended access rights compared to what they have in production.
Typically, the setup is only a handful of admins would have admin rights on prompt, but a lot more people are able to see a lot more data in those intermediate environments. And sometimes, you may not want them to have a peek at some of those data points. So it's all about projecting sandboxes quickly, allowing your development team to get started. But what we want to do is to synthesize or anonymize data that's reasonably real and close to the original one, but it's not the real thing. So it's the best of both worlds, if you wanted or like a Goldilocks moment on the data.
It is relevant to the task at hand which is developing functionality and making sure your user stories are right. But it doesn't compromise the trust imperative that you have with your customers' data. So you'd be able to simplify compliance with any regulation, including upcoming Australian regulation on data privacy. And it's all clicks and not code. We offer built-in masking dictionaries and set of algorithms. You can strip files. You can replace with random characters as stated in the screenshot on the right. Replacement pattern, you can have a library and so on and so forth.
So a lot of that is at the moment, and we're still working on improving the toolkit. It's also much more rapid than it used to be in the past, and we are achieving north of 3 million records being anonymized or tended to per hour on average.
All right. So the next topic is data resilience, and that's really the big bit we'll be addressing today. So that's backup and recover from a capability standpoint, that's archive and that's Discover. It's all about being able to quickly and easily navigate data disruptions while ensuring innovations doesn't slow. So you have achieved data resilience, you are able to restore data from loss or corruption. And usually, they're accidental, but they could certainly be malicious if someone gained unlawful access to your org or if a disgruntled contractor or employee decided to wreak havoc for some reason. So you'd be able to automate the process of archiving that, dealing data you no longer need as well and quickly access high fidelity data from the backup and archive if it's required.
So let's have a bit of a deep dive on that. Okay. So backup and recover is obviously backing up and recovering to protect against data loss or corruption. So it's highly secure, it's easy to set up, it's always available and it ensures data resilience and simplifies compliance. So we'll have a bit of a demo so that you can get a feel of how that works. It provides automated backups at points in time and also an option to have a much more frequent backup of things that change as they happen. And everything that is important data, including metadata, metadata.
We need the configuration of your particular Salesforce instance and how it defines how it's working. That's very important as well. All the files that are attached to the different records. And you would get proactive notifications of potential data loss or corruption. We'll see that in the demo, so quite And that would equip you with easy-to-use recovery tools. And look, people usually, when we mention backup, they are in that mindset that you do backup and then you restore all the data in the backup and hence, you'd lose everything that changed ever since.
With our recovery functionality, it's slightly different. You can be very surgical about the data you recover, keeping the data as it is current and just reverting some data points to a previous state. Data has been lost or data that's been tempered with or data that's been modified by mistake could be restored and it could be a very narrow band type of action you perform.
All right. So you'd be able to ensure accessibility of your data with automated backups that are complete, secure, compliant, readily accessible. Those backups can be accessed at any time regardless of the status of your cloud application and the data is stored on Amazon S3. So there's a possibility to access that separately. We will cover all the information that's important to you all to ensure continuity. So I mentioned data of your choice. You don't need to back up everything if you don't need to, but you can also include metadata. You can also protect your sandboxes, your managed package data and so on and so forth.
So it's very comprehensive. We give you the ability to achieve any RPO requirement. RPO stands for recovery point objective. The RPO means how far back will the data be if I can restore it. And obviously, a shorter, the smaller delta distance to that day, the better off it means that you have more recent data. As I stated, you'll have the option to have something that is almost continuous data protection. But obviously, you can do daily backups and weekly backups and so on and so forth and things on demand as well.
And your backups are obviously secured and stored in compliance because it's stored in Australia, there is encryption going on and so on and so forth. So it ticks all the right boxes there. When it comes to restoration, which is, well, you back up, but eventually, that's a prevalent issue and that gets deleted or modified by mistake, and you need to restore it to its previous state. Restoration capabilities are critical. You need to be fast, you need to be comprehensive and you will need to determine when you will get back to business.
So it's really important that the recovery time objective, how quickly you can get back to work is the shortest possible. So you will be able to recover the right data quickly. As I mentioned, you can be quite surgical about it. Here, if you see on a screenshot, you see the comparison between what's currently in your Salesforce organ and what's in a given backup and you'll be able to see what's being deleted, what's being modified and so on and so forth, you'll get that comprehension. And hence, you'll be able to select exactly what you want to restore.
On top of that, because you don't know what you don't know, how do you know you need to restore if you're not cognizant that something bad happened. And this is when our functionality of smart alerts makes quite a difference. You'd be able to set up a smart alert and get notified about unusual data movement, a loss or change directly to your e-mail and have a double click on it and see if it really mandates an action. And that's all based on your rules or it can be based on statistical analysis and see if movement is a bit of an outlier, like so many more records that have been deleted than on the usual day.
So you have visual graphs, tables and the precision repair tool that we see here on the screen that helps you get a good hang of what needs to be done and just do that. So we can extend the use of your backup. So backups are an exact copy of your production data, and they have value that goes beyond just the ability to recover and restore that. You have extended functionality that will empower you to leverage your backup to meet requirements for analytics, audits and compliance.
So you'd be able to stay audit ready with searchable archives of historical data. You'll be able to look at any piece of data and act upon it. You can have visibility into what the data looked like in the past for audit of reporting. You'd be able to also search historical data as well. So that comes on top of the functionality that you have in Shield where you can see who modified what, when and maybe for all those items where you didn't even set Shield properly to track those changes, that could be a backup plan. We also have export capabilities, which would empower you to leverage your backup data to feed the analytic data stores, other analytic tools or creating a copy of your external warehouse for regulatory purposes, for example. So you can repurpose your backups without using additional Salesforce APIs when you do that.
The unified backup data management means that you have one pane of glass to manage all your backup and recovery needs. So if you have a single org, obviously, you'd be able to see production data as well as your sandbox. If you wanted to back up sandbox data and recover it potentially, you'd be able to see your metadata. But the real bonus is when you have multiple orgs, and I know among the audience, some of you have multiple orgs, you can have a dedicated admin team that handles all the Backup and Restore and can be on a single pane of glass that admin console for backup and recovery would be connected to all your orgs, prod or non-prod and you'd be able to act upon that from that single pane of glass.
So you'd be able to consolidate that. You'll be able to share backup space and compliance management and policies. So that's one console. And obviously, we work with Salesforce, we have also functionality to enable you to back up data from other SaaS offerings as well. And in the same single console, you can also execute data subject requests. So that goes with a privacy center type of functionality to make sure that you're fully compliant with your backup data with a regulation and address right to be forgotten in the backup data as well if required. On the data itself, as I mentioned, you can have multiple policies. You can customize the backup timing, the frequency, the retention can go all the way up to 99 years. And so you can have monthly backups, weekly backups, daily backups.
And as stated earlier, you could have also as you go type of backups as well. All right. So let's talk about how we're different from what's out there in the market as well. I mean there are complementary offers from third parties. So yes, we are able to backup and restore. We aim at protecting everything that's important in your work to ensure that it's truly resilient. And we protect not only the data, but the metadata attachments, files, sandboxes -- sandboxes data, managed package data, et cetera. And you can run backups as frequently as needed, including manually to meet your RPO goals. And you can have 24 basic full org RPO, but you can have on-demand backups at more frequent intervals.
And as we stated, we have a continuous data protection add-on that would enable you for that data shape that's really sensitive and highly transactional would enable you to back up your changes just as they happen. So you would have an extremely short RPO in that case.
All right. On the archive. So archive is a bit of a different topic is how do you offload data from your org to lighten the load on the data storage on that org and lighten the cost as well. And the ID when you archive, well, it's data that's not relevant anymore for operational purposes. So you can define policies whereby you look at certain data points and then you decide if you want to keep it in the secondary storage for compliance and legal reasons or if you want to simply prune it. So those are typically the 2 options that you have.
So it's all about coring inactive data, reducing costs as well, improving performance in your org and obviously being compliant with records acts and things like that. So you can quickly objects taking up too much space. It will give you a bit of stats on what's eating the space and you can automate archiving based on policies, which would be on your predefined criteria. And that eliminates the manual errors if you do archive manually and things like that.
So it will be fully automated. You yet retain and secure access to your archived data and not necessarily for everyone in the org, but for those power users, special people that need to look into the historical data that's kept for compliance and legal reasons. Not everyone has to see that or should be able to see that. And that doesn't impact compliance. That doesn't impact performance. It's data that's not going to be used for operational purposes in the org. So if you really needed to, it was proven -- not proven, but archived in there, you could restore it with a few clicks if you really had to.
All right. I mentioned Salesforce Discover being a bit of a hidden gem. It really is. Customers can turn data backups into a strategic asset. So you can see the data that you have in the backup as a time series of your data points. So it can be extremely powerful from an analytics standpoint. You can ultimately generate those time series data with a few clicks. You eliminate the manual effort that people usually go through using ETL or native tools and you can have a peek at that historical data and how it changed over time. You can have a look at the data at any point in time. You can see -- you can rapidly prototype and see how it evolved or what's the trend.
And if you didn't plan to include a specific object, you can just pull it from your backups by configuration, connect it to, let's say, data cloud or any data warehouse of your choice and move forward as if you had always planned to do it without any delay. So it is really moving data around to get to the outcome you need. All right. So I think that's enough slide we're at this stage. And what I suggest for you now is to have a bit of a demo, a very simplified demo, but a bit of a demo of what backup and recover enables.
And as a reminder, feel free to ask away using the chat QA button, and we'll address that towards the end of the webinar and hopefully come up with questions -- responses to your questions straight away. So let's have a look at the demo. This on the screen is the pane of glass that you would have on your backup and recover admin app. So not everyone -- not every admin on your orgs need to have access to that. So you can select the people who would be able to. And here, you can see that it's all about protecting your data against loss and corruption. You have backup data separate for the different orgs and different data types, both protection and sandbox, both data and metadata as well as high frequency, which is a continuous data protection I mentioned, all right?
So if I click next, you see that it's all multi-org. As I stated, you can have a bird's eye view on everything that's available and you'd be able to see where it's at, what was the latest backup date, if it's been completed, what it pertains to, what org it's about and what's the type of data. You would be able to see full backups as well as other types of backups as well.
All right. I mentioned the proactive alerting. This is how it would look like once you configure it. So it's all a matter of configuration of defining what objects it pertains to and what is exactly what you're trying to capture or it can be kind of automated and look at statistical outliers in terms of data movement. And it would give you a bit of [indiscernible] of what happens. So here, the admin would receive a daily summary of what happened on the production data of a certain Salesforce org. 816 records were deleted, and that's a bit of an outlier.
So it looks like a lot more records have been deleted than on an unusual day. On opportunities, it's even worse. It's like 13,000, so quite a few. So your data is your biggest asset, and you need to know what's going on. So obviously, you could have reports, you could have dashboards and so on and so forth. But this is really precious for the busy admin. It's proactively letting them know that something is not or potentially not going to drive, right? So you'd be able to then go back to the backup and recover app and have a bit of an analysis of what happens.
So here, you see different objects. You see what's been removed. How much data we're looking at, how many of those records have changed, how many have been added and how many calls. API calls have been involved. So you'd be able to see exactly what went on compared to the previous backup because we're looking at incremental changes here. It gives you kind of a full picture. And then you can kick off a restore job with a single play, okay? So this is how the restore configuration screen would look like. You'd be able to select the object level depth, obviously, where you restore from. And then you'd be able to select exactly the nature of records that are going to be restored.
So you can be either broad or you can be quite surgical in what you do. And we obviously restore integrity by maintaining relationship between records. So you'd be able to restore like a graph of data records that are related to each other. It really minimizes the risk of incomplete and inconsistent data by doing that.
All right. You'd be able to compare backups as well. So you'd have a comparison of what's changed between backups and see if it requires certain attention, you'd be able to preserve valid changes while correcting the corrupted data because it's been modified like here, those 287 modified records would be part of the scrutiny, right?
Precision repair, it's all about inspecting those 297 records that have been modified and being able to see what's going on. So you'd have a color code like red as being deleted, yellowish, orange-ish, amber, whatever you want to call it, is going to be modified and green is going to be added data. So you have like a very visual way of seeing what's going on. And you'd be able to see the old value preface value and the new value as well and decide what you do -- want to do about it.
All right. And then the job is complete, it inserts the data back into your org and all the dependencies in the right order, which really enables you to get to the quickest recovery time objective as possible. Here we go.
So before we enter into the Q&A bit of today's session, I wanted to share some of the road map items for the functionality that we double-clicked on. So again, this is archived backup and recover Data Mask and Seed and Discover. So for Winter '26, which is the upcoming version or release in Data detect, there's going to be a native app that sits directly in your Salesforce org, not terribly relevant for Australia, but we'll have GovCloud support, Data Cloud YellowScanning as well. For archive, we'll have improved search to surface archive records more seamlessly. But backup and Recover will have view-only user role, so people are able to see what's in the backup and what's the status of backup, but we will not be able to change anything. And we will also support a CIM-based user management.
For Data Mask and Seed, we'll see generated records seeing metadata across sandboxes. And for Discover, we'll have agents to create backup data and we'll have Discover for Data Cloud as well. One version further, and again, all of this is safe harbor. It's planned, but it might not turn out exactly as stated. So again, if you make any purchase decision, make it on functionality that's available today. But forward-looking to spring '26, we have Shield Data Detect with full Data Cloud yellow scanning and automated schedule scans. On Archive, we'll have archive fully on Salesforce with expanded agent force capabilities. for backup and recover, we will omit all the operations of backing up and recovering from API limits at the moment.
Full disclosure, it consumes API calls in your org. We'll have even improved scaling with full Kubernetes support for that backup and recover app and all the engine that deals with the backup and recovery. HyperforceGovCloud support and enhancements. So it fully supports Hyperforce, but it's going to run on Hyperforce. I think this is what it says. For Data Mask and Seed, we'll rebuild the masking app. So it runs directly on Hyperforce with a new UI that's one-to-one with the rest of the Salesforce app and agenting seeding as well, like you'll be able to ask an agentic seed using specific instructions for you. And on Discovery, you'll have advanced filters, you'll be able to have a look at archived records. You'll be able to use formula fill values and be able to look into more data sources.
All right. So I think we reached a point where we can go through the QA. So I'm going to go back to my presenters' mode to check the QA if you want to bear with me.
All right. There's quite a few QAs. Regarding a session, yes, it will be shared. So definitely, that's going to happen. Another question is around how frequently backups can be scheduled. So it can be run on demand and you have daily, weekly, monthly, and you have also a choice of having continuous data protection. So all of the above, good, sir.
Another question on unlimited storage. So what happens on Backup and Recover as well as Archive? You don't -- the metrics for the cost of the capability is not linked to the number of users. It's linked to the actual data shape that you need to back up. So we'll have a look at how much data you use on your Salesforce org or orgs as well as how much file storage you consume. And you will need to contract based on those quantities, knowing that for file attachments, there's a 1:10 ratio. So it's kind of discounted at 90% because files are typically a cheaper storage category.
So this is how this will be computed. And we always encourage customers to contract for a little more than their current use because data tends to grow. So typically, the guidance is shoot for about 30% more as you actually consume today so that you have a bit of buffer for the few months to come.
And I have a question around Archive-only solution. Yes, the -- those are 2 distinct offerings. You have backup and recover, which is backing the data up and storing that backup, keeping the data in the org, but having it as a backup and being able to restore it. And we have an alternative or complementary capability, which is just archiving, which -- where the goal is not to keep the data in production, is really you remove the data from production, either archived and secondary storage because you have a mandate, you need to keep it for legal and compliance reasons or you can also prune the data because it's no longer relevant.
Another question on changing the Archive Policy, such as older date and from 90 days to 70 days and so on and forth. Will the archive respond and move them back to primary storage. Don't hate me if I'm wrong, but no, I don't think it does. You would need -- if you reduce the archive, like you say, we are at 75 days going into Archive and then we go to 90 days. Then the data portion that sits between 75 and 90 days will not be restored automatically. You would need to restore it manually. I'll double check that. But yes, this is what we have at the moment as far as I know. Can we restore backup at field level? Yes, you can. So you are able to be very surgical. So you can select the fields that are going to be restored as well.
All right. Archive backup product. So I think we answered that. It's a separate offering. Not everyone needs archiving. I suppose I would say that everyone does need backup, but archiving is separate. So you don't have to have both at the same time, but you can, and it's separate. Backup automation only available on specific Salesforce licensing? Or is it available for everyone? No, you can have it on any Salesforce org.
Can own backup, so Backup and Recovery be deployed of [ archival ] also part of own -- separate archival solution, yes. So yes, as we stated, Backup and Recover is distinct from archival.
Another question around rolling back to a point in time. So what happens is you can decide which backup you restore data from. So obviously, if you have data backups that, let's say, are done daily, you would be able to choose which daily backup you restore from. If you really -- if you're really insistent that you need any point in time, then I would encourage you to look at our continuous data protection option because then it saves in backups changes just as they happen, which means that you can absolutely define any point in time down to the second and aim to restore the data that was then current.
Okay. We support accounting for instance, on Salesforce. Yes, we do. And can we compare data in backups point in time with production live data and between 2 data points? Yes, you can. So that's the whole premise. You can compare current data versus data in the backup and you can compare 2 backups with each other and then you can restore just as you'd like.
All right. So those are all the questions I had. I'll leave it another 30 seconds just to see if there's more coming. So how is the pricing?
I would suggest that you contact your Salesforce account executive around the pricing. But as I stated, the metric is going to be based on the storage space that you use in your org at the moment plus a bit of buffer. So that's the metric. And then there is a price associated with how many gigabytes, let's say, you would need to use. Something I can share is that there's a minimum contract storage point, i.e., you can't go below a certain storage space. So something to consider. Usually, it's worthwhile sharing storage across multiple orgs if they tend to be on the smaller side and if you can.
All right. Thank you so much for all those questions. I think we covered a lot of ground. So let me, at this stage, thank you again for attending. If you feel that there's any question we didn't answer well enough or as a certain thought, you think that's something you'd like to run by us, feel free to reach out, and we'll make sure you get all the data points that you need to get full clarity and make informed decisions. I also wanted to share certain learning journeys.
If you wanted to know more on Trailhead, there are a couple of modules that could be useful if you wanted to explore a little more. There's a module called Get to know backup and archive, which I created shortcut for sfdc.co/th-backup-archive. And another one, which is make solutions secure and it's a little more generic. It's content that was initially designed for the education space, but it applies 100% to anyone in the public sector, and that's sfdc.co/th-make-solutions-secure. Under resources, there's a convenient QR code here. You can learn more about our entire Trusted Services portfolio at [ sfdc.co Trusted Services 2025 ].
So feel free to make a screenshot at this moment or to use your phone camera to open the link and get that very comprehensive write-up about trusted services.
So at this stage, let me check if there are more questions that popped up. No, they aren't. So I'd like to extend my thank you again for attending. Again, do reach out if you have on -- in hindsight, more topics you'd like us to approach on any open questions as well. And that being said, I can only wish you a great day ahead and hope that you will make the best out of our Trusted Services to get your data protection strategy in motion. Thank you again. Bye-bye.
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Salesforce — Special Call - Salesforce, Inc.
Salesforce — Special Call - Salesforce, Inc.
🎯 Kernbotschaft
- Kurzform: Webinar zur Produktpalette "Trusted Services" von Salesforce: Fokus auf Daten-Compliance, -Sicherheit und -Resilienz mit Schwerpunkten Backup and Recover, Archive, Data Mask & Seed und Discover.
- Kernnutzen: Native SaaS‑Tools sollen Datenverluste verhindern, regulatorische Anforderungen vereinfachen und Entwicklern sichere Testdaten bereitstellen.
🚀 Strategische Highlights
- Produktfokus: Backup and Recover bietet automatisierte/backups, feld‑ und objekt‑feine Wiederherstellung, "Precision Repair" und Smart Alerts zur Erkennung ungewöhnlicher Datenbewegungen.
- Compliance & Testdaten: Data Mask & Seed anonymisiert Testdaten (z. B. PII — persönlich identifizierbare Informationen) schnell (>3 Mio. Datensätze/Std. genannt) und reduziert Compliance‑Risiken in Sandboxes.
- Archivierung & Analyse: Archive entlastet Produktions‑Orgs; Discover nutzt Backup‑Zeitreihen für Analysen und befüllt Data Cloud oder Data Warehouse ohne aufwändige ETL.
🔭 Neue Informationen
- Roadmap‑Punkte: Für Winter '26 angekündigt: native Data Detect App, GovCloud/Hyperforce‑Support, verbesserte Suche im Archive, View‑Only‑Rolle im Backup. Spring '26: erweiterte Data Cloud Scans, API‑Limit‑Optimierungen und Hyperforce‑native Apps (alles geplant, kein Verbindlichkeitsversprechen).
❓ Fragen der Analysten
- Backup‑Frequenz: On‑demand, täglich, wöchentlich, monatlich oder Continuous Data Protection (CDP) für punktgenaues Wiederherstellen; RPO steht für Recovery Point Objective.
- Preismodell & Storage: Preis basiert auf gespeichertem Datenvolumen (Dateianhänge mit 1:10 Ratio); Empfehlung: ~30% Puffer; Mindestspeichervertrag möglich.
- Archiv vs. Backup: Separate Angebote; Archiv entfernt Daten aus Produktion zur Kostensenkung/Compliance, Backup belässt Daten in Org und ermöglicht Wiederherstellung (kein automatisches "Zurückholen" beim Policen‑Ändern).
⚡ Bottom Line
- Relevanz: Für Investoren bedeutet das Webinar ein klares Produktpositionierungs‑Signal: Salesforce baut native Datenresilienz‑ und Compliance‑Funktionen aus, reduziert Abhängigkeit von Drittanbietern und adressiert regulatorische Anforderungen (GovCloud/Hyperforce). Monetarisierung hängt von Speicher‑/Add‑on‑Verkäufen ab; Roadmap ist positiv, aber noch unverbindlich.
Salesforce — Special Call - Salesforce, Inc.
1. Management Discussion
Hello, everyone. Welcome to today's session. Thank you so much for joining us today. Before we begin, I'd like to cover a few quick notes with you about our webinar platform.
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And with that, I'm turning things over to Brock to get us started.
All right. Thanks, [ Ariana ]. Thank you, everyone, for joining us today. Excited to dive into our session on 5 tips for getting started with Data Cloud and Agentforce.
Data Cloud and Agentforce together provide a pretty robust set of capabilities, and I think one of the things we oftentimes hear from our customers and partners is there's so much there that sometimes figuring out just how to get started can lead to a bit of analysis paralysis. And so today's session is really about sharing some tips and a simple framework for just thinking about how to get going and get started. It's really all about defining those use cases. Really excited to present on that today.
Before we actually dive into the session, just a quick note, our forward-looking statement here. A quick reminder, Salesforce is a publicly traded company, and customers should be making their purchasing decisions based on the products and services that are currently available and not on anything that may be coming in the future, which is mentioned in today's call.
So with that out of the way, we can get into introductions. I'm Brock Jones, Senior Director of Product Marketing here on the Data Cloud team. Presenting alongside me today, very excited to introduce Omarr McDonald. Omarr, do you want to introduce yourself?
Hey, guys. I'm equally thrilled to be here with you all as well. I'm Omarr McDonald. I'm a director within our Data Cloud practice for go to market here at Salesforce. And I work with customers to build and go to market scalable efficient solutions on the Salesforce Platform, particularly on Data Cloud, which is the key foundation for Agentforce. Been here at Salesforce a little over 10 years and been in the ecosystem over 17. Happy to be talking with you guys.
All right. Well, let's dive in. So as I mentioned, today's session is going to be really sharing a lot of best practices and frameworks to help you think about how to get started. But before doing that, just kind of want to level set by really starting with what is Data Cloud. I'm sure, for most of you who are here, you're obviously far enough along in your journey that you've got a decent understanding, but I did kind of want to start here on how we think about Data Cloud. And really, it's the foundation for not only our Customer 360 but now Agentforce. We really think that it is kind of that trusted foundation that's going to allow you to activate your data fully with the entire Salesforce Platform. And it's going to provide 3 core benefits.
First, it's going to allow you to create that Customer 360 that's deeply integrated with our platform, so giving the ability to bring together all of your structured and unstructured data into a single view of the customer that actually is completely natively integrated with the Salesforce Platform. So it's actually integrated with our unified metadata layer. And that's going to give our platforms like Agentforce the ability to deeply understand your customer, and not only understand them but be able to take action on all that data because it has that tight connection with the metadata framework. So it understands when you ask it to complete tasks like, hey, can you update an opportunity, it actually knows what an opportunity because it's deeply integrated with that metadata layer.
It's going to create that C360. It's going to help you deliver that trusted contextual data to Agentforce, and it's going to allow you to do autonomous actions all in the flow of work, right? So being able to drive action is really what Data Cloud is all about. That's our unique differentiator. As you think about other data platforms maybe in your tech stack, this is really about activation of data, whether it's through activating that new agentic layer in your organization or activating data more fully inside your Customer 360 applications, be it Sales Cloud, Service Cloud, Marketing Cloud, all the platforms your teams are very familiar with working inside of every day.
And in terms of how all this works, want to provide this simple framework kind of left to right visual. With Data Cloud, it really starts with connecting your data. So you're able to bring all of your data and whether it's Salesforce data or external data, perhaps you actually have your data already organized in that data lake or warehouse, you can bring that in through Zero Copy and just simply federate or query the data in as needed.
So after you bring all that data in, you can then harmonize it into unified profiles. You're then able to govern that data safely with the help of some AI assistants. So Data Cloud, we had announced previously at Dreamforce and some of our Agentforce world tours, is now rolling out some robust governance and security features that are going to allow you to really develop policy-based governance rules and define access for who sees what data right inside Data Cloud. So you're able to govern that, and then you can activate it anywhere, whether that's building insights or predictive models with the data that you've ingested, driving actions across any of the Salesforce applications or using it to actually power Agentforce. And a lot of that comes with our search and RAG capabilities, so being able to bring in important sources like unstructured information and actually allow agents to intelligently explore all that information through search or retrieve the right infrastructure data from the RAG process.
Lastly, all of that happens in our real-time layer if you so choose and need. So being able to activate all this data in real time is another important capability here that we offer at Data Cloud with that sub-second real-time layer.
So that's a bit about how it works. With that, let's get into more of the framework, the meat of today's discussion. I'll turn it over to Omarr to kick us off. Omarr, you might be on mute.
Sorry about that. First time I've ever done that in my life. Thanks, Brock.
Let's start with tip #1, which is organizational alignment. Organizational alignment is very critical for any programmatic success on the Salesforce Platform across data AI, CRM. And we're at an interesting juncture right now because it seems like every company is focused on data strategy and platform integration, right? And I guess the past couple of years have been very interesting for IT and data engineering organizations within those companies because a lot of them have been given the mandate, right? So they need to be able to consolidate data from a large number of places across their organization, centralize it, whether it be they've invested in a data lake platform like Databricks or Snowflake or Redshift or what have you. And you need to do this while also maintaining their business operations.
So typically, what we see how this plays out is you got the IT organization doing their thing, focusing on master data management strategies. You got your businesses also doing everything in parallel as well, too. So you've got marketing department working on their digital strategy. You've got sales and service frustrated with their customizations on Sales and Service Cloud. And everyone is just operating in silos from that perspective in terms of getting their daily jobs done but lacking coordination across. And that's typically where we can help in terms of implementing organizational alignment across a business.
And we have a point of view to share here in terms of what does that look like and what are some of the components and key features of org alignment across the business. Before I jump into that, I just want to endeavor that as you look to start implementing within your organization, ensure that it's fit for business, right, fit for your needs, but when we think about what are the core components of that, you have executive leadership over the top. They set the vision. They set the strategy.
We typically see, from our perspective, a center of excellence where there's a steering committee of business stakeholders that can drive success there. And they're the group that implements the best practices. They set the program charter. They set the standards. They hold accountability from that end.
Looking on the far right there, we're thinking about who owns our data, who manages our platform. So that could be your IT, the department. That's an organization that will provide insight on data sources, data fidelity, how could data be brought in from that end and from that perspective.
And then most importantly, the business areas, the functional areas that we want to support. So thinking of sales, service, marketing, commerce, operations, analytics. It's important that we have steering committee across those functional areas as well, too, so that we can implement change and value across the entire organization from that end.
The key common denominator is that a lot of customers see this as a new way of working, right? If you think about high school and having different cliques, we need to be able to bring those together and have coordinated efforts across the business from that end.
So with tip #1 out the way, I want to jump into tip #2, which is picking a use case, right? We've now gotten the band together. We now have organizational alignment across the business. Let's start thinking about which use cases make sense for us, right?
And the important thing when we think about use cases are a lot of companies will want to lead with technology. This point solution is going to drive maximum value for my business along X percent. I challenge you to think about the outcomes, be outcomes-based. And when I say outcomes, I'm thinking about 2 things: the whats, what am I building, what am I delivering; and the for whom, the end user, have the end user in mind.
And end user can be external. It could be internal. When I think of external, I think of the customer. I think of ways in which they are transacting with you, whether it be individual or entity or a business; the ways in which they raised their hand, they want to hear from you from a brand perspective. And then I think about internal, I think about the seller. I think about the service agents. I think about the marketer. What are ways in which I can improve and impact their daily jobs, their jobs to be done and be able to maximize that across the organization so that I can realize value up towards of X percent of cost savings or increased AOV to that perspective?
Once you lead with outcomes and have the end user in mind, everything else falls into place, the technology decisions that you make, the people and the process you need to optimize in order to drive that long-term success from that end as well, too. So that will be my challenge to you on the call here, is think about outcomes. Think about the end user and what you want to influence from that perspective.
And when we look at Data Cloud from that end, we've been in the market for about 4-plus years now, and we've done our due diligence in terms of what are the common popular use cases that we've seen in market, right? And this is our gift to you in terms of starting to get the juices flowing along the lines of what are typical use cases that we see across these functional areas, right, sales, service, marketing, commerce.
Sales, for example, trying to improve productivity from that end, from an operation perspective. Service could be reducing attrition. Marketing is just higher engagement by providing personalized communications along those lines. These are ways in which we can provide you some examples that you can take and start to build prototypes around, start the POC in your heads and realize as well on the platform from that end.
What I'd love to do is double click on one of these -- actually, correction. I'll actually do 2 for 1 here and talk about sales and service but along the lines of cross-sell, upsell. So taking a step back and thinking about what cross-sell, upsell means. Let's say, you are a retail organization. You're selling me a pair of pants. You know that I love pants. Talk to me about a shirt to match.
I'm a subscription-based organization. I bought a subscription. You know my affinities, what I like. Talk to me about add-ons that make sense for me, right, from that perspective, so the goal here being, again, leading with outcomes, looking at the bottom right there, if I think about from a sales organization perspective, I want to boost revenue by providing more white space, by providing more upsell, cross-sell opportunities for my customers.
And then from the service perspective, it's really taking those sort of service interactions, those cases and turning those into revenue-generating opportunities along those lines as well, too. That then segues back into what do I need to facilitate that use case. So -- and this is the way in which we want to functionalize how we approach the key components of a use case, number one being what data is needed.
Think about your CRM incidents. Think about your Salesforce ecosystem in terms of accounts, contacts, cases, profile information if you will. Think about any external data that you want to bring in collaboration with that, so maybe some purchase information, transaction data, potentially propensity scores as well, too, if you've done that due diligence as well, getting those insights.
It segues into the next step, which is what sort of insights do I want to glean on that data set. Indicative example here is maybe propensity to buy based on frequency of purchases. Let's say, I purchased 3 times in the past 90 days. Perhaps I want to be able to define high propensity for that customer, right? That information, that insight, along with the data set, maybe I want to be able to visualize that on a contact page, a contact record or account record so that this information is in front and center for our sales and service rep. It can be a valuable piece of intel as they're having a conversation with that customer on the phone or it can be a valuable piece of intel that they use for a follow-up communication.
And then also important, what actions do I want to take on that piece of information? Along the sales line, maybe I want to create a lead, high-value guy, follow up with that person, please; or on a service perspective, create a next best action on that case as you're dealing with that customer on the phone as well.
There may be some insights that you want to glean from a reporting perspective, like sales pipeline, look at propensity along those lines, those dimensions. But to -- really to segue here, the TL;DR is think about breaking down the components along your use case, but most importantly, lead with the outcome in terms of what you want to improve and impact.
So we've gone through the first 2 use cases. We've talked about organizational alignment and use case definition. I'm going to have to pass the baton back to Brock to talk about, okay, let's think about definition of success.
Thanks, Omarr. Yes. So once our use case is defined, it's really about establishing, okay, what are kind of our success measures and goals. Let's get everybody aligned to that before we actually start running with the implementation of Data Cloud. So when it comes to success metrics, we thought we'd provide some simple buckets for you to think about as a framework for defining kind of goals and what success looks like for your own use case.
You can see here there are about 6 buckets that we've kind of collapsed common success metrics into. And these are the types of metrics we found come up over and over again when working with our customers. So starting on the left, things like data quality and really about the integration and connection of data. You have metrics around data sources. So for you to find use case, you can actually go in and say, okay, we know we have these X number of data sources. We want X percent of all data maybe on a [ row ] level or what have you ingested into the platform by certain dates, right? So you're really usually trying to go for 100% completion or whatever that percentage goal is.
Data integrity, another metric in there, is really about the quality of this data, so identifying error rates, duplication, really making sure that everything you're bringing in and transforming and harmonizing is coming in as clean data and high-quality data. And the data latency is all about the speed at which you can sort of perform all these actions and you can measure and monitor that as well.
Outside of that, down below, you have engagement and adoption metrics. This is really that bucket that's all about those traditional user satisfaction metrics, right? Are the people that you're deploying this to inside your organization satisfied? Are they onboarding quickly and at the rate at which you would define as successful?
Business KPIs, a huge one. This is all about outcomes, right? So based on the outcomes for any use case, you really want to figure out what are those metrics that we want to look at and start to understand are we moving the needle or not with the way we've implemented Data Cloud for that particular use case, so things like customer lifetime value or are we seeing retention rates go up. Maybe you were trying to decrease case resolution for a service case. Those would be business KPIs that are critical to track and monitor.
Operational efficiencies, these are more internal for you and your team. Whether it's things like query time or system uptime or overall cost savings, these are important metrics to also be thinking about and tracking.
Marketing metrics kind of fit within business KPIs, but we do see a lot of more kind of CDP-like marketing use cases. And so these are metrics related to campaign ROIs, overall conversion rate for leads, engagement metrics.
And then last, but specifically not least, any compliance or security metrics that are important for you and your organization. I think depending on the use case and the industry you sit in, you will have more or less of these, but looking at data compliance rate and security incidents and setting goals for that will be critical.
So these are the buckets. There are a lot of different metrics that could fit within any of these buckets, so we just wanted to provide you a sample of those. I think what's most important as you define the metrics is just having a set of questions to be prepared to work through with your team of stakeholders. So questions that we often typically see used as a blueprint for defining successful -- not to be redundant, but successful success metrics would be things like what's the problem that you're looking to solve with this use case for Data Cloud. How is Data Cloud going to help? How can we measure it? What would be an indicator of that success? If you define the measure, what's the actual goal that you're looking to achieve, that you want to hit with any of those measures you defined?
So that's a bit about success metrics. Moving forward, after we've sort of identified that use case, we know what success looks like. We need to start putting down on paper what does sort of the capability and architecture framework look like for everybody. It's always important to start here, so you know where you're headed. That is going to make everybody a lot more aligned to what you're trying to achieve. And so building out this capability and architecture framework is super important. This is where professionals like Omarr and the Professional Services team can provide a ton of value as well as you think about, okay, we have this use case. But how does it all lay out on paper? Can you really start to map that out?
And what I always like to do here is, first, just start by reminding everyone like, there's a ton of capabilities within Data Cloud. Everything, though, really boils down to this one simple premise, which is you're ultimately looking to create just that one single view of the customer that is natively integrated with Salesforce. And that's going to unlock your desired use case. That's going to unlock the ability to provide that data seamlessly to Agentforce to maybe create that new agent use case that you're looking for.
And so I start here because this slide -- before we go into a bunch of capabilities -- is illustrative of that high-level premise that we don't want to forget about. And all of the capabilities and functions kind of ladder back to this. The example I'll show for capability mapping has to do with a customer that was recently looking to unify their Salesforce data. They're actually looking to bring in Salesforce data alongside structured external data from Amazon Kinesis as well as their Snowflake data. And they also were interested in activating their unstructured data from their knowledge base, particularly for a service agent use case powered by Agentforce.
So it's kind of the ultimate definition. Again, it's a service-based use case. They're looking to deploy it and activate it not only with their sales reps. So in live chats, they actually have access to this fully unified profile and can provide better service but also powering Agentforce, right, so they can help Agentforce deeply understand their customers.
And what this ultimately looked like when we all mapped it out in terms of capabilities that would be leveraged, you can see on this slide here, right? So lots and lots of pillboxes here. These are all different capabilities that align to Data Cloud functionality. But what's most important is the pillboxes highlighted sort of that bright blue were the capabilities that were relevant to the use case that have been defined for the starting point of this Data Cloud and Agentforce use case.
So it's not everything, right? And importantly, Data Cloud's not priced in such a way that you're going to get charged for everything. It's really priced from a usage and consumption standpoint, so really pay for what you use. And so if you start small with a use case, you can start to narrow in on, okay, what are the capabilities we really care about, what are we trying to sort of turn on and what do we not need to necessarily worry too much about right now. So this is kind of that capability map. And for any use case, you can kind of light up this board and get everybody aligned to, okay, what are the capabilities that we need.
And then from there, you can start to create this architectural diagram. It's really important to map this out. So everybody can just kind of see the flow of data and what you're trying to achieve. So on this slide here, we have our architectural framework for the service use case. You can see at the very bottom of the slide, those 3 different sources of data I had mentioned that were of relevance. We have the Amazon Kinesis external data. We had our Snowflake data. And we even had knowledge articles as well. So the implementation here was how do we take that external Amazon Kinesis data and the Snowflake data, bring it into Data Cloud. So that's by way of the Amazon Kinesis connector that we have and then the Zero Copy integration with Snowflake.
That middle box with Data Cloud is just actually showing from left to right what's happening with that data as it comes in. So we're connecting it. We're harmonizing, creating those unified profiles through our identity resolution and then ultimately creating any insights that we need so that we have kind of that enhanced unified view of the customer. And then we would service that up into Service Cloud, right? And so the Service Cloud box is showing the different places that this unified view may need to show up, be it in live chats or the case resolution process. That would be for live service agents.
But then we have Agentforce out here on the right as well, right? Maybe we're trying to actually implement a better service agent experience, something that can kind of take on some of the workload for that service organization. And so those reps, the service agents that they're creating need to actually understand all of the unstructured information from all their knowledge-based articles. Think of like those traditional help support articles.
And so Data Cloud has the ability to upload that unstructured data through our vector database. I won't get into all the details, but we can create sort of the embeddings and the chunking through vector database. And what that does is that makes unstructured data a source of information that AI can actually explore and understand and make meaning from. And when you upload that into Data Cloud, now you actually have a way for the agent to go and retrieve and search across all that information and use semantic search and the understanding of all those knowledge-based articles to inform the outcomes and responses based off whatever sort of question the agent gets.
So it's a super cool tool what we do with unstructured information. But this is how we think about the solution architecture. And it's really important to get this on a page, so everybody can kind of see, everyone's clear. Different stakeholders might have different input and concerns as you start to think about the flow of data. So always important to start here.
So moving into our last tip, I will hand it over to Omarr.
Thanks, Brock. So to round out the tips that we provided to you over this afternoon or morning, depending on where you are, or evening, building a road map. So I want to set the stage here for this sort of scenario. You've gone through organizational alignment. You have the crew together from that perspective. You've defined on 1 or 2 use cases that you now have defined KPIs for and you know what the success metrics are around those. You've defined the capabilities that you want to influence and the architecture that you're going to build. You've launched and deployed, and you're popping champagne. You're celebrating. My question to you is what's next.
And when we think about what's next, it's important that you think about what's next at the beginning of that cycle. So in terms of building the road map, I know Brock had mentioned start small. It's important that we start small from that end. I want to challenge you to think about it from 2 lines: before and after.
When I think big, you want to be able to not just have those 2 initial use cases or what have you but have a laundry list of use cases, start to build prioritization around those. What are low-hanging fruits? What are high-value items that are low effort that you can celebrate as quick wins if you would? What is -- what are high value but actually requires a little bit more effort that you can start to prioritize for, let's say, Phase 2, Phase 3 from that perspective?
The goal is to think big. Start small, but then also that allows you to move fast. So once you do go through your first release, your first phase, if you would, you can then iterate quickly into your next phase, and there's no lull in terms of the what's next there from that perspective.
Now jumping into what that could look like from a road map. This example aligns to Brock's customer example that you just mentioned and sort of recap the customers' AWS from an infrastructure perspective so that they leverage Kinesis. So they're streaming data into the Data Cloud ecosystem. They have Snowflake as well. So they're an aspect of Zero Copy from between Data Cloud and Snowflake. And they also leverage Service Cloud from a service console perspective. They have a service desk organization.
So for them, they wanted to implement a crawl-walk-run approach, taking a more incremental approach to value so that they can realize value along the way in a very accelerated iterative manner. So with their crawl, their goal is really to prototype up a solution, really define a proof of technology, hit the check box on the capabilities that have been deployed into market and also measure success along those lines.
Phase 2 is your walk, where now I'm starting to scale up my data foundation for additional data sources. So they're adding on more data streams. They're thinking about real-time capabilities in addition to batch data pipelines; and they want to layer on Agentforce because the goal is not just to surface data but to also leverage that data for more conversational use cases, let's say, account planning. Give me some -- give me a case summary on this case for this customer that I'm talking to. Give me an account summary on this account record so that I don't have to needle through every single data point on that account detail page, for example. And the goal here is to start to roll out additional use case, additional experiences from that end.
Phase 3 is when they're really running from that end, where now they're looking at predictive models. They're looking at reporting and analytics. They're starting to layer on Tableau from a dashboarding perspective and thinking about ways in which they can introduce propensity into their current use cases and capabilities and also more GenAI as one on top of that to, really looking to optimize on the operational efficiency from that end. Again, the goal for this is think big, start small but also move fast.
And so to round it out in terms of the 5 use cases, I'm just going to do a quick recap in terms of what we discussed along those lines. So first -- number one, get the band together. Think about your organization. Think about your gaps. Make sure the right folks are brought along, enabled and enfranchised.
Number two, focus on the use cases that matter. Have the end user in mind. Have the outcome in mind.
Number three, think about the definition of success. What are the KPIs? What are the operational metrics that you want to improve so that you can prove success, prove value within the business so that you can start to scale up for more use cases?
Number four, thinking about capabilities and your architecture framework, make sure you have the right capabilities prioritized and think about the data that's needed to facilitate those use cases. And then last but not least, think about the what's next. Think about that road map from the beginning and along the way, celebrate those early wins. Celebrate the quick wins along the path to your big bang if you would.
With that, I'll pass the baton back to Brock.
All right. Thanks, Omarr. So those are the 5 tips. We really hope that you're able to use them to think about how you get started with Data Cloud to power any use case, ideally, some of the exciting ones we're seeing with Agentforce using this framework. A lot of these principles are really what many of our most successful customers have used when first getting started, customers like Heathrow, who have seen the ability to reduce their average call handling time thanks to unified profiles or Turtle Bay who implemented unified profiles and were able to use them to increase their booking rates amongst their sales reps with customers by around 20% after implementing Data Cloud. So really seeing a ton of great success with this framework as a starting point. I would highly encourage you to use it.
So when it comes to getting started with Data Cloud, we would really encourage you to explore more, if you haven't yet in your journey, if this is going to be your first time, really thinking about, okay, how do I get started. Here's a few resources that we'd want to share with you. Obviously, check out Trailhead. There's a lot of great learning content if you feel like you still need to learn more about some of the capabilities and features that we offer to help you define some of those use cases that are right for your organization.
Next, would definitely encourage you to look into the Data Cloud starter bundle. This is a package deal that comes bundled with Professional Services. So you'll get the help of incredibly talented, knowledgeable people like Omarr to think with you on prototyping out what are those use cases, how do we start small, get some quick wins. That's what really the starter bundle is all about.
And last but certainly not least, think about joining our Datablazer community. It is a great resource. If you are looking to connect with others who are thinking about data and how to activate it across the organization or just thinking about Data Cloud, it's a great community that we're seeing a lot of traction and engagement with. And there are folks with varying levels of expertise and at various stages in their Data Cloud journey. So I would encourage you to check that out as well.
So with that, we will close out the session. Again, thank you for the time. Really appreciate you taking time out of your busy schedule to come and hear from us.
And with that, I think we can turn it over to the Q&A section.
Right. Let's pull up some of the questions. Omarr, we can just kind of handle these on the fly. So...
Let's do it.
One I see at the top, can you talk a bit more about how Data Cloud connects with data lakes and databases outside of Salesforce?
Yes, I think the primary way for connecting data lakes is with our Zero Copy architecture. So that's actually different than like a traditional connection point. You're actually not physically moving or ingesting the data with Zero Copy. So by way of some of the partnerships that we have with data lakes like Snowflake or Databricks, we're actually able to federate or query that data in.
So you would go through the setup process. It would kind of look and feel very similar to setting up a connector in Data Cloud. But instead of actually ingesting what's happening is you're querying or federating that data in as needed. So depending on sort of the schedule you set, you would query the data and then run the actions on it.
So that's really the difference. For any other external data sources, there's over 200 connectors that Data Cloud offers that you'd be able to set up. Whether you're looking for a batch ingest or a streaming ingest, that's really the process that you would go through as you make those connections, is kind of defining the parameters in which -- how are you bringing that data in. So those are kind of the 2 ways at the highest level of how that works.
Let's see. I guess jumping into the next question here. When you're setting up a Center of Excellence, what people should you pull in to be a part of it? What team should they come from?
So typically, when we think about a COE, Center of Excellence, there are a couple of key personas that you want to think about, right? So first and foremost, you think about the executive sponsor. So who's the champion for your COE? Who's setting the strategy? Who's setting the vision? Who's setting the alignment from that end?
Within that, then you have the owner. Who's the owner of the Center of Excellence? Who's accountable? Who's the throat to choke from that perspective and is overseeing the management, measurement and accountability for your Center of Excellence?
Underneath that, you have your business leads. So think about who are your lines -- who owns your lines of business that could provide insight into goals and challenges. Who are your technical leads alongside those guys who own the platforms like Agentforce and Data Cloud and Databricks and Snowflake or internal systems, and they can provide insights along those applications as well. And then last but not least, your functional areas, so your sales, service, marketing, commerce, operations. You want to have [ Serco ] across those as well as part of your COE to drive value. So those are typically the personas that we would see in the COE.
All right. I'll take one more here. When defining success metrics for Data Cloud, do you see any one that's like more common or less common?
I think that it just -- the real answer is it depends on the use case, but the buckets that we most often see and hear about are the ones like data integration and quality, so just making sure that you're really focused on bringing the data in successfully and sort of maintaining high quality. So it's a trusted source of data. So that's key.
Business KPIs or outcomes are almost always something you have to have. Any stakeholder who's investing in a resource like this is going to want to understand what are the actual business outcomes we're driving. So business KPIs are key. And the last bucket that's probably almost always in there is just engagement and adoption success metrics, so things like time to onboard, overall satisfaction. Those are really the big 3 that are almost always involved no matter the use case.
I'll also grab one, too. Let's see. So when working with customers on Data Cloud, what are some common pitfalls or mistakes that you see?
If I pull up a chair, I have a lot to share. But I'll distill it down to 2 answers. Along the people lines, when we think about the 3 Ps, people, process, platform, people and process are probably where you see probably the most pitfalls, thinking about people, thinking about who are the right folks to bring in. So I just discussed Center of Excellence, for example, right? So what we typically will see is the customer does not know who owns their data, who are the system owners or worse, they are already preoccupied with other work within their organization and don't have the capacity to take on, let's say, the Data Cloud aspects of this implementation or setting up the integrations, if you would, too. So a lot of times finding the right people, building that RACI is important and a critical first step as part of a Data Cloud project. And that's one of the common pitfalls I do see.
The other pitfall would be on the data. So thinking about -- understand -- do you have a really good understanding of your data that you're going to utilize? We typically see this manifest itself especially on some of our more comprehensive projects, like, let's say, for example, I'm dealing with a multi-org setup where I have multiple instances of CRM, and I want to leverage data cloud to build sort of a multi-work pipeline.
I have different data sets across eCRM org, the goal being to standardize. So there's some data strategy there in terms of what is an opportunity one or correlate to another opportunity in another. Do you have the same sort of schemas across them as well, too? It can also apply itself to external data as well. How do I standardize and define a data dictionary around that data so that I can make sense of it for a business end user? So if you don't take the time upfront to define that data strategy, have a data dictionary, that can also cause pitfalls down the line because really don't have a strong handle on what your data is and how it can be utilized downstream for the business.
Let's see. Question came up. This is a good one. Apologies. The architecture slide showed knowledge articles being outside of Data Cloud. How do you connect knowledge to make sure it's ingested in Data Cloud. Do you always need Data Cloud for it?
Yes. So this is why putting an architecture diagram down is helpful because that was certainly a mistake. The knowledge articles are uploaded into Data Cloud. The only way you can activate unstructured data in Agentforce is by way of Data Cloud. So those knowledge articles have to go through the vector database in Data Cloud. I think we were just trying to visually show them as kind of a separate use case from the live service rep interactions. But yes, those knowledge articles would be in Data Cloud, and it really is the only way to activate unstructured data. You have to use a vector database to transform that data into a source that's meaningful to any AI model, and Data Cloud is the solution for that.
I think that's good.
I see a good question that just came up. If we have Tableau Cloud for connectors, would we need Data Cloud as well? If so, what is the benefit of leveraging Data Cloud, too?
That's a pretty good question because I actually had this question -- this conversation with a customer earlier this morning. So I think the way to think about Data Cloud is along the lines of the left to right that Brock had mentioned earlier in the presentation. We're bringing in data from a number of different sources. We have a very robust list of connectors that we can ingest data from into the Data Cloud ecosystem. We are able to standardize and build a canonical data model around that. But the most important part is what kind of insights and actions could I determine and glean -- as a next step along that data pipeline.
So let's say, for example, I want to be able to create a lead in Sales and Service Cloud. I want to be able to trigger a journey in Marketing Cloud. I want to be able to segment an audience that I can utilize, let's say, for outside of a digital channel, for example, throw it on to an S3 bucket or onto an SFTP, for example. There are ways in which Data Cloud can action much more capabilities within the Salesforce ecosystem from that end outside of just analytics.
Data Cloud does provide analytics support in that Tableau can sit on top of Data Cloud, right? So you can have a JDBC connector between Tableau and Data Cloud. And Data Cloud is another data source for Tableau to leverage from that end, for dashboarding and things of that nature.
So I see them as not being or. I see them as being ands in that they can complement one another very well in that I can support my analytics use cases, but I can also support more of my cross-org automation use cases, cross-system use cases within the Salesforce ecosystem and also outside the Salesforce ecosystem.
This is just kind of all inherently baked in. Data Cloud through the retrieval augmented generation process that we do, which is really the whole process that allows Agentforce to retrieve your data. The Einstein Trust Layer sort of sits there inherently in that process. So when you're using Data Cloud and Agentforce, it's just kind of there and working behind the scenes to do all the trusted work that we're doing, like masking a data if it's in some information, removing it so that it's not actually being stored within those LLM frameworks, right? So the Trust Layer is just kind of inherently baked in.
All right. I think that's all we have time for today. So with that, as [ Ariana ] mentioned, the recording of the session will be shared out with all of you. So again, thank you for your time. Really appreciate you spending a little over a half hour with us today to learn more about all this. Thanks, everyone.
Thanks, guys. Happy hump day.
Transkripte auf Deutsch freischalten
- Alle Event Transkripte auf Deutsch
- Sofortige Übersetzung
- KI-Zusammenfassungen für die wichtigsten Insights
Salesforce — Special Call - Salesforce, Inc.
Salesforce — Special Call - Salesforce, Inc.
🎯 Kernbotschaft
- Kernaussage: Data Cloud ist laut Präsentation die zentrale Datenplattform, die ein einheitliches Kundenprofil (Customer 360) schafft und Agentforce mit aktivierbaren Daten versorgt — Fokus auf Aktivierung statt nur Speicherung.
- Nutzen: Kombination aus Zero Copy‑Zugriff, Vektor‑Datenbank für unstrukturierte Daten und Echtzeit‑Layer soll Agenten und Workflows direkt anreichern und Automatisierung ermöglichen.
⚡ Strategische Highlights
- Plattformrolle: Data Cloud wird als Basis für Customer 360 und Agentforce positioniert; enge Integration ins Metadata‑Framework erlaubt kontextsensitive Aktionen (z. B. Opportunity‑Updates).
- Technik: Zero Copy für Anbindung an Data Lakes (z. B. Snowflake/Databricks), Vektor‑Datenbank/Embeddings für unstrukturierte Inhalte und sub‑sekundärer Echtzeit‑Layer.
- Go‑to‑Market: Nutzt nutzungsbasierte Preisgestaltung, Starter‑Bundle inklusive Professional Services zur Beschleunigung und Community (Datablazer) als Anwendernetzwerk.
🆕 Neue Informationen
- Finanzen: Keine neuen Finanz‑Guidance oder Zahlen im Webinar—kein Earnings‑Material.
- Produktneu: Konkrete Hinweise auf ausgerollte Governance‑/Security‑Features, explizite Aussage, dass Knowledge‑Artikel über die Vektor‑DB in Data Cloud geladen werden müssen, und Betonung der RAG (Retrieval‑Augmented Generation)‑Funktionalität.
❓ Fragen der Analysten
- Datenanbindung: Zero Copy vs. Ingest: Zero Copy wird als Federationsansatz erklärt; über 200 Connectors für Batch/Streaming stehen zur Verfügung.
- Organisation: Center of Excellence (COE) sollte Executive Sponsor, Owner, Business‑ und Technical Leads sowie LOB‑Vertreter enthalten.
- Erfolgsmessung: Fokus auf drei wiederkehrende Metrik‑Buckets: Datenintegration/Qualität, Business‑KPIs und Engagement/Adoption; häufige Fallstricke sind People/Process und fehlende Datenstrategie.
⚖️ Bottom Line
- Fazit: Reines Produkt‑/How‑to‑Webinar, das Data Cloud als Hebel zur Monetarisierung von Daten über Agentforce darstellt. Kurzfristig ist das Signal positiv für Adoption und Upsell; wichtigste Risiken für Umsetzung bleiben organisatorische Abstimmung und Datenqualität.
Salesforce — Goldman Sachs Communacopia + Technology Conference 2025
1. Question Answer
Marc, this is -- we're going to make it memorable. This is our last fireside chat. I'm told.
Well, I'm just trying to get over this news to you just told me and it's upsetting Well, it's been a good run. I mean, you're retiring? On the last SP999 Fiscal year.
On the last day of our fiscal year timed it I timed it.
Yes. I mean, it's unbelievable. How long have you been now at Goldman Sachs?
[indiscernible].
And before that?
Total of 31 years .
31 years. Congratulations. .
Thank you. Thank you very much. .
In career. .
Thank you. Thank you, and .
You just want more time in your life to do things? .
Open page. It's a blank page. We don't know .
Getting a haircut or something Yes. .
Not time for that. But I want to, first of all, thank you for what you've done for the industry. You created the SaaS industry. You created the cloud. And I still cannot get over the fact that when I first met you was the first Dreamforce 2003, and you were doing $50 million in revenue, and you had this audacious dream to build what we call now a SaaS company, a cloud company, you had the goal that they wanted to be as ubiquitous as windows and as sticky as SAP. Here we are, I mean, 22, 23 years later. -- what is ahead for Marc Benioff. And what is the head for Salesforce? What does the company look like? This is the rate of -- the time of tumultuous change and all kinds of questions, what's ahead for Marc?
Well, I got a haircut. So I'm okay. I -- well, first of all, congratulations, Kash. You've done an incredible service to our industry and our community and to the company, and we're also grateful for everything that you've done. And how many earnings calls?
125.
Yes. It's amazing. I -- I mean, if you want to take it at the tippy top, I guess, when I get up every day, I've never been more excited about my job. I really think that right now, we are at the kind of beginning of something that is going to be the biggest transformation in enterprise software that any of us have ever experienced. And already, -- at a high level, I'm excited about where Salesforce is, what we've become, where we are. I think at that point, when we met, we were doing something like $50 million in sales or something crazy like that. And I mean you can do the math. You can look at the numbers from this quarter and see where we are and probably only spending a couple of years in the $40 billion and on our way into the $50 billion.
And I don't think like when we had that conversation that we kind of saw that kind of clear growth trajectory. So that was kind of a moment then, but now is a moment also. And I think a year ago, if I look back when I was here, talking with David, we were just at the beginning, starting to talk about this kind of revelation that we had where we kind of really saw that so many customers were doing so many things with artificial intelligence and so excited, but they were still kind of grappling with the value proposition, what are they doing, what is the outcome going to be? And we saw that even manifest into this MIT study that appeared in the last month or 2 where so many customers have spent actually a lot of dough, but haven't completely got the outcome. And a year ago, we were kind of on our track. We had just really -- we were kind of coming into the Dreamforce Zone, if you remember the conversation. We knew what we wanted to create, but it was still months away from actually even getting the first initial round of code into the market.
So now we're about 9 months after delivering the first version of agent force, which is in service. Now, at that time, I wouldn't look back and go, "Oh, this is that kind of clear revolution of what's going to happen. But now I feel like I can take a few minutes and kind of give you like where I think things are going to go over the next few years. And I think that for us, we've become our own best example. And that's different because I think if we're not doing this first and really showing what's possible, we're not going to be able to really motivate all of our customers to be able to achieve it. So -- and it's not that we don't have -- now have 12,000 customers or something like that already starting to implement Agentforce.
It's this idea that this is very different. So A year ago, we had, I don't know, 600 or 700 or 8,000 support agents, whatever it is. And we had our support application, and we're managing our information. And there was Einstein in there, as you know. We have all different levels of AI going on. But this idea that we could somehow harness not just generative AI, but kind of a different way to kind of manifest the technology. This was an idea. Today, it's not an idea. Today, at Salesforce, in the last 9 months, there have been 1.5 million conversations done by our support organization by what's now about 4,000 humans who are doing customer support. But million conversations have been handled by digital AI agents. And there's a orchestrator that is orchestrating between the humans and the AI, keeping them all in sync because the AI cannot do everything, but it can do some things. And the humans and the AI working together can achieve an incredible outcome.
So what's cool is that the CSAT score of the AI agents and of the humans is about the same. And that is also a huge surprise to me. So when we look at kind of what we've traditionally called our Sales Cloud, now in our mind, we say, no, this is actually agentic sorry, what's our Service Cloud. I'm going to get to our sales cloud in a second. -- is now a genetic service. And that idea that we have a genetic service where humans and AI are working together to deliver customer service. At Salesforce, that has been transformational. And we had an all-hands call yesterday with our employees of 75,000 to 80,000 employees. And really explaining, number one, yes, we're building these products. But two, we're also reshaping our company to be in agentic enterprise.
So we're showing what we can build with the tools and we are going to be #1, our own best practice. In the second example, which is another huge surprise and the company I could keep going for a while is sales. And in the last 26 years, maybe there have been between 20 million and 100 million people have contacted Salesforce, who we did not call back. We just didn't call them back. And we didn't have the people to do it. But now we have an agentic sales and that is linked very tightly with our sales organization. We have about 15,000 salespeople and then we have this agentic sales as well. So the extension is incredible.
So this kind of Sales Cloud has evolved into agentic sales. And then each 1 of these products that we look at, whether it's sales or service or field service or Tableau, or Slack. In each and every case, you can see that it's not just about the traditional application, working with humans, but then humans are working with agents as well. And that is a big change for us. And it's not something I think that was going to happen so fast. Even like in my home, I have a airstream trailer outside and that Airstream trailer is kind of hooked into my power supply in my home on a device made by 1 of our customers called Eaton. And Eaton has a big field service organization, they come out and they repaired and so forth. And they've used our field service product, and you could see it and go in the App Store and get it.
But now when that field service agent comes out, there's an agent as part of the app. Not only is it kind of here's Marc Benioff, here's his home. Here's the device, here's what it's connected to. This is the whole service history, but also the agent is able to work with him and say, "Yes, here's how to improve it, here's how to make it better, all of those things. In all of these cases, whether it's sales or service or field service, and I can keep going, it's humans and agents working together to create that customer success. And that is what is really exciting. And when we get to Dreamforce on October 14 and I hope that you'll come I will be there, of course. You'll see, I think, just about every single 1 of our products.
I've been to every Dreamforce including the I've been to every single Dreamforce since the .
Paceful for that, by the way. Yes. And Trevor, would you bring in my phone for just 1 second. And I'm just going to show you because 1 really amazing thing is, if you just look at my phone, I'll just show you like I run my business on Slack. You know that. It's great. We have 1 million customers on Slack. We have 150,000 or something companies on sales force. But if I just come on here and I just want to kind of look at what's going on, on Slack, okay? And then you can see right here, if I just go to Slack and then I just go to Agentforce, Here, you can just see -- you can take it. You'll see like there's dozens of agent forecast -- you're not going to see any -- no worry. I wouldn't be handling your phone. I want to hand it to you.
But what you can do though is you could renew some customers, you could sell something, you could even get into the HR benefits, and you can see how the agents are just running right inside Slack. That idea, again, now that I'm now working with the agents myself so that you can see I have a CEO agent, I have a sales agent. If I go here, I have all my agents, so I can get in, I can even get in here. I can operate every aspect of the business right from here. That idea kind of where we used to talk about, I can run my business from my phone. But now I'm kind of running it in partnership with these agents. So on 1 part of my business over here, I've got service, and I've got, yes, my 5,000 service agents, but they're working with my thousands of service agents as well. I've got my sales force, but they're working in partnership with the sales agents. And I'm working with these agents. And in every aspect of my business, this is now happening. And that's powerful. And it's making us more profitable, more successful giving us higher customer satisfaction. And now I think we have clarity that for each 1 of our customers, and I just got off the road, I was on the road, as you know, for 8 weeks in Europe, met with hundreds of customers.
Each one has the opportunity to go through the same kind of organizational transformation that I'm going through to be more profitable, to have better cash flow, to have higher customer success to use technology in this way that's going to automate me in this incredible new way. It's going to require a lot of change management for those companies but kind of very early examples of the success of these customers is amazing. So that vision of an genic enterprise, a vision of humans and agents working together across every line of business. This is kind of my belief what will be true for our whole industry going forward.
And the future of the software industry, has been called in your question because of AI. Is someone that -- I mean you started Salesforce in 1998, was it '98, yes, and you worked at Oracle, you went through the whole client server transition. -- you actually -- when I met you, you explained to me what the web browser is going to do to the enterprise software industry, and you are the first executive that I knew that was able to put a web browser front end on top of a drab user interphase and make it look so pretty, right? When I look at AI, I feel like AI is a new UI. But then people tell me that, well, yes, it's going to take over software. You don't need applications anymore. I can custom build an AI that can do forecasting and planning and this and that. What do you think of that?
Well, I think that we -- you can see how for customers, they've gotten very entranced by these ideas should they have their own models? Should they have this? Should they should they build this themselves, what we call it, should they DIY their AI. And in 1 of our customers is a bank, not Goldman Sachs, but a large bank. -- one of the largest. And I was talking to the CEO and they're like, "Listen, we have the PhDs. We have this, we're doing this. We're rolling our own. We're going to make this work. and I'm like, okay, but in your wealth management, we're already working with them with Agentforce and take a look at these results. And then when it actually got to that level, they consider in this case, this ability to use a platform that's going to give you 3 key things.
First, it's going to give you the applications that your humans need because at your bank at my company at every company reflected in this room, there's a lot of employees who are going to be automated and those automations can happen through various levels of applications. Maybe some of the user interfaces on those applications are changing. But you can see even in the applications like I just posted on my ex-fee this weekend, Slack, for example, this is still a very powerful application that I'm using every single day. I still need a direct message my employees. I still need to collaborate. I still need to look at all my analytics. I still need to understand and get access to all my customer records. As you said, my forecast, but I'm working with agents I'm working with the AI to achieve my success. I've been doing this myself for quite a few years.
But to get it working actually part and parcel as part of the application. That is what's really been so exciting to me. And that, I think people got a little bit confused thinking like, oh, wow, this is so exciting. Does that mean we're going to just disconnect from the rest of the organization. Well, how are you going to manage all your sales folks or all your service professionals or yourself? And you have to have a platform where humans and agents are going to work together.
How do you see the -- you also not only put the first person to put web browser and crop of enterprise software, but you also had the SaaS model, Software as a Service. Remember that one. So now people tell me that SaaS is kind of a flat industry. It's all about consumption. How do you monetize? What is the business model of a sales force look like 1 year, 2 year, 3 years down the line? What do you see just consumption versus seats play, interplay in your base?
Well, I think that seats have a role like, for example, even like I think you had Sarah speak earlier on ChatGPT like you can see that's a seat-based model, right? Like you probably have like subscribed for $20 a month $200 a month. So...
the $20. Not the 2 under .
The seat-based model is a model that will continue in software. Consumption is also model. Like, for example, we have our data cloud, that's a consumption-based product. We have our Commerce Cloud, that's a consumption-based product. Our e-mail marketing, we do 11 trillion e-mails a year that we sent out that's trillion with a T. That is all -- currently, for example, that's all one-way conversations, right? We're a sending out these 11 trillion e-mails, but before the end of the year, and you'll see this also Dreamforce, that will transform that at the end of each one of those e-mails is going to be an agent, right, that you're going to be in conversation with. So that as a consumption model, that will continue. And so you'll have a combination of usage models, consumption models, transaction models, all of those things. And for a large company like Salesforce, we're not a small company and we're not a single product company, we're going to have many different models that are going to work together.
For our customers, especially our large customers, what they want now is they want -- when I'm working with them, they want an agentic enterprise license agreement. They want us to be able to come in and kind of give them one price with everything bundled together over 3 years. And as we're starting to deliver those or as they're getting ready to go through their transformation, that's what's exciting to them. And those are obviously extremely large agreements. And you saw that those extremely large agreements grew very dramatically in the quarter, and I expect for this year, we're going to see a lot of that. And the customers that I'm meeting with directly in almost every single case, that CEO, they have a fever for transformation, but they don't have a trajectory. They haven't really had -- they know they could get more productivity from AI, they know they can have better KPIs. They know they can be more profitable and in all these things. But in many cases, they don't know how to get from A to B. And our job is to be their trusted adviser and say, "Here's where you are and here's where we can get you.
And we have examples of customers in your industry that we can show you -- but let's start with customer 0, us. And we'll look at our numbers and look at what we've been able to do on productivity and all these things and how -- this is how we're going to get you there as well. So that is kind of the last model, which is they're still going to want some kind of ability to kind of receive it all in 1 agreement.
Got it. So you've got now 12,000 Agentforce customers. if this is to scale, how do you see the underlying technology changing to ensure that this foundational platform can support 120x. We're talking about -- Thomas Kurian was earlier here today. And practically, every 1 of the AI native is talking about 10x, 20x. So to support that kind of growth in transactions how do you scale this agent technology going forward? Just as you scale the SaaS platform from you wanted to be 1 million users, you ended up being like 50 million, 60 million, 70 million. And I went through a learning experience .
That's -- I would say there is 1 part of this where we're better lucky than smart. We were already going through before really the LLM revolution kind of a data transformation of our products. We had decided that we would do -- first of all, we would take all of our core applications. And we would start to -- especially the ones that we bought, acquired over time, that we were ready -- we were going to integrate and we were going to create 1 application platform, 1 application layer. So we're going to rewrite Tableau. We were going to rewrite MuleSoft. We are going to rewrite Commerce Cloud. We are going to do all this and bring it together so that it could have fluidity at the application layer. We really had a vision that we could deliver that and deliver it at a level of speed and scale that would offer our customers a level of functionality like they've never had before. But then we wanted to add 1 more thing to that. we wanted to add a data layer. We were early investors in Snowflake. You know that. I think we made 3 of those or .
Literally as here. .
I mean it was a great investment for us, I think our return was something like $1.5 billion or more, something like that. One of our best from our venture portfolio, Databricks will be another one as well. We're .
[indiscernible] is going to be here tomorrow.
Great. We're very inspired by those data companies and as we looked at them, we're like, it's even more powerful if we take our applications and we integrate them with the data cloud. So we love those companies. We partner with those companies, but we also want to have our own data cloud as well. We want our data cloud to federate easily to theirs. So that means if you have a Snowflake or a Databricks or like you mentioned like a Google big query or an Amazon Redshift or even now IBM mainframes and others, you can just even Workday, you can just hit the button. And our data cloud, it's as if the data is running in our system but we can kind of shadow it and keep it running in their system, if that's necessary. And it's an activation of the data onto our platform. So now our applications in that whole application layer that I described with all those kind of applications, that is now able to read all that data. No one else has done that work.
And then it was a year ago that we said, "Well, maybe there's a third layer, an a genetic layer at the top of that. So if you had an application layer, a data layer and an agenetic layer, what would happen? But we are writing all of that for scale for multi-language, multicurrency first, maybe we're one of the only software companies that is doing it that a significant amount of our customers are small businesses and medium businesses, small businesses are like 0 to 200 employees, medium businesses from like 200 employees to a couple of thousand employees. General, we call it general business from like 2,000 employees to 5,000 employees or very, very large companies, the Fortune 100 companies, we run so many of them. And the government and then ISVs. And those are like our 6 segments.
So those 3 layers then need to scale across all 6 of those segments as well. But that idea that those -- and people ask me like, for example, in our example with Disney, we've been able to achieve in some incredible power with our Agentic layer with Disney. One of the reasons why because for a human and doing Disney's customer work, it's very complicated. They've got such a great product line that they have so many options. I'm going to go to the park. I'm going to make a reservation at these restaurants, maybe I have these allergies. I'm going to make a hotel reservation. I'm going to get a special promotion. By the time you get it all put together, you kind of need AI to kind of help you configure this product that Disney can offer you.
But our AI has provided this kind of 93% accuracy. And the reason it gets that high is because it has context. And the context comes out of the data. If you don't have the data, you're not going to achieve that level of accuracy with the AI, and that has been a tremendous shift for our customers that we're able to apply the applications, the data and the agentic layer altogether.
And I think that's -- I'll give you an example, just right down the street, Williams-Sonoma, based here in San Francisco. We did our first agent maybe 6 months ago. It's a service agent, it's a sales agent. It's working with their customers. It's been so successful they have now deployed it for every 1 of their brands. We want to be able to turn Williams-Sonoma into a complete agentic enterprise. And all of the same examples for me, I want to be able to take them and every single one of our customers and say, "Here, now all your humans and agents are working together."
Marc, if we are to look at -- for investors that may have not completely bought into this. what are the indicators that they should be looking for that you will be sharing with us to help gauge that, okay, you know what, I'm confident that Salesforce is a real player in the agentic world. in a SaaS plus AI world or seats plus consumption world. .
Well, one of the things that's been very important to me is that we've gone through in the last call it, post-pandemic is this complete financial transformation of the company. So I think you know we're going to deliver about $15 billion of cash flow. That's been very exciting for us, very high levels of profitability, kind of now very squarely in the mid-30s. We're going to -- we have these kind of core financial metrics. But then we have a very strong traction on getting customers signed up on the agentic layer. Now the reason why that is, this is a logical extension of our relationship with these customers. So we have to take our 1 million Slack customers, 150,000 core Salesforce customers and get that agentic layer running with for all of them. And I think that they're very motivated to do that.
But if we went back a year ago, I keep going back to the year ago example, we hadn't used the word agent before. We hadn't used the word agentic. I remember even when I was on Mad Money and I used the word agentic for the first time, which was I think it was about 9 months ago, and Jim Cramer said, "Wait a minute, what is the word agentic, what does that mean? And that's where we were in the industry. It's going very fast. But that idea, yes, we should just get every single 1 of our customers signed up for that. So yes, there's going to be a certain amount of consumption and of our data cloud. It's going to be a certain number of transactions with our agents, it's going to be usage. It's going to be also growing a lot of our seats as well. We're still growing so many of our seats in all of our core clouds.
How does it happen? I thought I was going to take away jobs in marketing. You're not going to have marketing jobs, not going to have customers are poor jobs, developer jobs. What is your view as someone that's been through these cycles where tech automates introduces productivity and there's too says, it's going to take away jobs, and it doesn't happen, could it be real this time.
I'm trying to be that best practice myself, as I mentioned. We have 75,000, 80,000 employees -- they're not all in the same seats that they were 9 months ago. I have already radically reshaped the company. So I have thousands of more salespeople, but I don't necessarily have thousands of more headcount. I've moved people around. And when I'm on that -- I said all-hands call yesterday, my message to my employees also is it's time for all of us to kind of get to another level in our capabilities in AI in this core technology because where all of our roles are going to slightly shift including mine. But some of the predictions that have been made in these areas, I think, might be a little bit aggressive or may be made by people who don't run the companies because I don't know exactly what they're talking about. I don't -- I know that some jobs will change, but not all jobs are going to change.
Wanted to also ask you, when you talked about the financial discipline, is it I would imagine that there is a desire to reaccelerate top line growth rate because I mean, there's no better way to show improving trajectory than to show better top line growth rate. Is that possible for Salesforce?
Well, I think you've seen it, right, in the last couple of quarters that there is some acceleration happening, and I expect it to continue. I don't want to get too aggressive in my commentary, and I'm not giving guidance, but because I just gave guidance, but I expect -- and I -- my goal is to move into -- back into the double-digit growth category even as we're kind of starting to enter into the 50s. Like I was saying that we -- as I said, we're all able to do the math and put these things together. But I believe that we are going to go through a huge investment change in our industry. I think that coming out of the pandemic, for a lot of software companies, including ours, a lot of software was sold in the pandemic.
As an example, we've more than doubled the size of our company since the pandemic. You know that. So now we're getting close to tripling the size of our company since the pandemic. And when we went through that, there was definitely an overage of software that happened in the pandemic because there was such a -- you remember that it was like this kind of frenzy around it. And then there had to be an absorption, I think, into the customers. I think this was for most software companies, not just ours. And now we're coming out of it, but not just that we've kind of rightsized that. In fact, our management team just met a few hours ago to talk through this very point. But the next piece, okay, is -- and I think what we didn't see is now we're into that good flow with our customer, but now we want to take that customer and transform them.
I want to be able to take every single 1 of those customers that I mentioned, whether it's a Williams Sonoma or DIRECTV or Reddit or any of the customers that I talked about on the...
Neroli.
Relucnelli, every single 1 can benefit from this transformation. And this is going to be an incredible opportunity for each and every 1 of them to go through this. And so when I was with -- I mean, I'm not going to go through each and every customer name, but I was with a very large customer in Paris. And they run a very large industrial company. And it's somebody I've worked with for more than a decade, and they have a new CEO, and I'm working with that CEO and I just can walk in through the examples that I'm walking through you, but for their own business. As the new CEO, they have an incredible fire to do this transformation and they just -- it was crystal clear the benefit that it could bring them.
I think in some cases, when we're selling technology, it's not as clear to the C level exactly what the benefit is. In this case, with an agent saying, we're going to help you become an agenetic enterprise and here is exactly how we're going to do it and how fast we're going to do it. It's very motivating. And for me, as the CEO of a large company, it's been very motivating. And that's where I'm like, oh, no, the reason my pipelines are fuller and richer than ever before is because agents are filling them right now in ways that before I never have that ability. Instead, I was leaving highly qualified leads from my competitors on the floor. I just didn't have enough people to call back. So I was helping fuel the industry.
Now I'm calling every single person back. I can have a conversation with every single prospect. I can service every single customer instantly. And the customer, if they don't want to be talking with an agent, they can immediately escalate to a human because it's seamlessly integrated between the application and the agent because it's the same piece of code. It's the same data set. It's the same agentic layer. That is really unusual. And I would say that a year ago, that was not as crystal clear to us as it is now, that not only are we just going to deliver a product but that we would transform ourselves and our customers while doing it.
And CEOs and founders like you that wake up every day thinking about this big transformation ahead and how you position the company for this new tech cycle? You guys are...
I will tell you, it was -- it's kind of a strange process because I get excited about building the technology and then what I also then like once I have the product, and it's kind of working, I like to get out there and work with the customers. And this summer, when I went to Europe and I lived in Geneva and then I was in Amsterdam. I'm in Paris, I'm in London. I'm in all these various places, working with these customers one-on-one, sitting just like we're sitting now.
Is that a change for you? Because you don't travel to see this many customers SP-5 No, I do. .
It's something I've always done. It's what I really love doing -- and I would say that our -- each and every customer, it's kind of -- they go to investor conferences just like this, and they get -- it doesn't matter what industry they're in. They could be in financial services. They could be industrial, they could be intact. They could be in retail. They could be on any of these things. They get the first question they get, what is AI doing for you? What is your AI strategy? How are you going to create a better set of financial metrics for your business? How is generative AI going to change you? Well, what does this technology mean for you?
And for a lot of them, they've experimented that they've tried, they've tinkered. They've done all these things, but they don't have the clear answer. And I feel like, no, this is actually where you are going to get the value right now. And that is what I think is very exciting. We always knew it was going to come aggressively in the sales and marketing area, but this is very clear step set of actions they can all take. And I think that's going to be a huge accelerator on our business and our ability to grow our company. Look, you know because we've talked about it many times, I'm going to $100 billion in revenue. I'm not going to do it irresponsibly. I'm doing it responsibly.
$100 billion organic?
Well, I think that organic is a very critical part of our business. and it always has been. But there's always going to be an inorganic part of our business as well, but it has to be a responsible part. It has to be done with the right level of discipline. Like I think Informatica is probably our best practice. We're buying it with the right level of metrics, the right ideas, but it's going to -- that Informatica acquisition, it really amplifies that AI foundation layer that is -- that AI foundation layer that we have, which is our data cloud, MuleSoft, Informatica and Tableau, that's fueling and embedded into all of those apps. Nobody has done anything like that for the enterprise. That is really awesome.
So -- but when we bought Informatica, we weren't just willing to pay any price, whatever it had to be the right level, right capability. We're still looking at how do we bring it in correctly into the company but yes, inorganic has been a part of our business. Like Slack was a part of it. MuleSoft was a part of it. ExactTarget was a part of it. We had a lot of critical things. We've done more than 60 acquisitions. But now look at where we are from a financial metrics point of view, we should be able to bring those metrics forward as well. I think we still have some of the highest cash flow in the industry. I mean I don't know the numbers as well as you do, but I think $15 billion this year is pretty high in software. We're looking at exactly how do we get motivated to get back into double-digit growth and then how do we get to that our $100 billion goal.
On that note, I wish you really well, my friend. And thanks for the last .
We continue to work together, and I just want to I think for everyone in this room, I'll just tell you how grateful we are for everything that you've done for us. you're creating a -- thank you very much.
Thank you so much. Thank you.
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Salesforce — Goldman Sachs Communacopia + Technology Conference 2025
Salesforce — Goldman Sachs Communacopia + Technology Conference 2025
📣 Kernbotschaft
- Kern: Salesforce positioniert sich als "agentic enterprise" – Menschen und KI-Agenten arbeiten zusammen über eine dreischichtige Plattform (Anwendungs‑, Daten‑ und Agenten‑Layer). Ziel: Transformations‑verkauf an Bestandskunden, höhere Profitabilität und wieder beschleunigtes Wachstum.
🎯 Strategische Highlights
- Agentforce: 1,5 Mio. Gespräche über ~9 Monate; Agenten entlasten Support und Sales, Customer‑Satisfaction (CSAT) vergleichbar mit Menschen.
- Plattformarchitektur: Fokus auf Application Layer + Data Cloud + Agentic Layer; Federierung zu Snowflake/Databricks/Cloud‑Speichern möglich.
- Monetarisierung: Mischung aus Seat‑Modellen, Consumption (z.B. Data/Commerce) und großen "agentic enterprise" Lizenz‑Deals über mehrere Jahre.
🔍 Neue Informationen
- Adoptionskennzahlen: Nennung von ~12.000 Agentforce‑Kunden, ~4.000 Support‑Mitarbeitern, und 75.000–80.000 Mitarbeitenden im Unternehmen; $15 Mrd erwarteter Cashflow‑Hebel wurde betont.
- Guidance‑Update: Keine konkrete neue Umsatz‑Guidance; Fokus auf qualitative Beschleunigung und Rückkehr in den zweistelligen Wachstumsbereich.
❓ Fragen der Analysten
- Skalierbarkeit: Wie skaliert die Agententechnologie (LLMs, Transaktionsvolumen)? Antwort: Plattform wurde vorgebaut, Data Cloud + Rewrites sollen Skalierung ermöglichen.
- Arbeitsplätze: Folge auf Automatisierung? Benioff: Rollen verschieben, Umschichtungen statt massiver Entlassungen; Change‑Management erforderlich.
- Wachstum & M&A: Wie schnell reaccelerieren? Ziel bleibt organisches Wachstum plus disziplinierte Akquisitionen (Informatica als Beispiel).
⚡ Bottom Line
- Fazit: Fireside‑Chat bestätigt strategischen Wandel: AI‑gestützte Agenten sind jetzt produktiv eingesetzt und treiben Sales/Service‑Opportunitäten. Für Anleger bleibt entscheidend, ob Adoption, große Vertragsabschlüsse und die technische Integration die versprochenen Margen‑ und Wachstumsverbesserungen liefern.
Salesforce — Special Call - Salesforce, Inc.
1. Management Discussion
Good morning. Thank you for joining us. I'm really excited for today's session, our Q3 deeper look into our latest product strategy and innovation. And as you heard me mention on Wednesday, Salesforce is in the midst of transforming ourselves and helping our customers transform into Agentic Enterprises. And today, you're going to hear about that journey. From our leaders, we have a wide swath of talent here from across the organization, focusing really on data and Agentforce deployment motions.
Quickly first, some of our comments today may contain forward-looking statements that are subject to risks, uncertainties and assumptions, which could change. Should any of these risks materialize or should our assumptions prove to be incorrect, actual company results or outcomes could differ materially from these forward-looking statements. A description of these risks, uncertainties and assumptions and other factors that could affect our financial results or outcomes is included in our SEC filings, including our most recent report on Forms 10-K, 10-Q and any other SEC filings. Except as required by law, we do not undertake any responsibility to update these forward-looking statements.
And with that, I'm going to hand the call over for a brief round of introductions with the group of talent that we have here that I'm very pleased to introduce. So first, let me introduce, Madhav.
All right. Thanks, Mike. Happy to be here. My name is Madhav Thattai. I've been at Salesforce for 5 years, and I am the COO for our Agentforce product organization. Ravi?
Hey, everyone, good morning. My name is Ravi, and I lead engineering for Salesforce Data Cloud, EVP of Engineering. I've been in Salesforce for 6 years. I've been in the data industry for a lot longer than that at Microsoft and other places. I'm happy to meet you all today.
Joe Inzerillo, I'm the Chief Digital Officer and the young in this crowd as far as tenure goes. I've been at Salesforce about 6 months, immediately prior to that SiriusXM and prior to that Disney, where I was Chief Technology Officer and led the development of Disney+, amongst other things. And with that, I'll hand it over to Andy.
Thanks, Joe. My name is Andy White, and I have the privilege of leading our team's efforts of supporting primarily our sales and our customer success and professional services teams as they support our customers. So all the technology that we use, we try to be the best example of what Salesforce looks like and drive sales force on Salesforce and Customer Zero, which you're going to hear more about today. Anna, one of my partners.
Thank you, Andy. Hi. My name is Anna Le, I'm the COO for Customer Success. I have the privilege of serving our customers every day. And in this context, I also get to be a customer. So back to Mike.
Great. So just prior to handing it to Madhav here, the context I gave the group and for this audience to understand is we know very much top of mind for many of you out there is what the adoption curve, what the growth curve looks like for Agentforce and data cloud, what we're seeing inside customers, some of the challenges, some of the wins that we've had and then what the expectations are moving forward as we help customers kind of through this journey. And so that's the backdrop by which we set up this call and that we're looking to explore today.
With that, of course, we're going to end the session with Q&A. We hope to have, call it, 25 to 30 minutes for Q&A once the presentations are over. [Operator Instructions]. So with that, I'm going to hand it over to Madhav.
Thank you, Mike. So we've been on this journey with Agentforce. it seems remarkable to think that the product only launched 9 months ago and we're very, very excited for all the incredible innovation we're going to be bringing to Dreamforce, which I'm going to touch on here in a minute. But we really wanted to share with all of you how we think about this business. Agentforce and Data Cloud are consumption businesses where we want to really drive value for customers and ensure they're getting through their implementation cycle, and they are learning this technology, these products along the way. And so we really center the performance of this business and how we manage things on this funnel.
And if you look at the funnel, you'll notice we specifically emphasize the funnel in an inverted shape because what matters the most for us is that our customers are being successful. And so this daily kind of obsession with customer success, including, of course, our remarkable colleagues at Salesforce as Customer Zero really drives our energy, our activity across our product team, our engineering team, our customer success team and our sales team. So if you look at the bottom of the funnel, that's really where we think about our sales process. How do we manage our pipe, how do we manage our closed deals.
And as you all know, we now have both your traditional employee-based SKUs where we've launched now the Agentforce edition and our consumption-based SKUs. We started with our Conversation SKU, and then we launched our Flex Credits SKU, which we talked about in earnings as well, that's doing really well. So that's the sales process. We then get into the critical phase of implementation. And here, our customers are really thinking about what do they want to use these agents for? How do they think about the use cases? How do they think about building them? How do they think about testing them and then getting them out to their deployment.
And so that critical implementation phase is where we, our partner community, our professional services, our customer success teams are very involved in helping a customer be successful. And then at the end, you reach the consistent usage phase. And what we see here, and you can see some of the incredible customer logos. I'm going to share some use cases here in a minute. But what we see here is customers moving both depth as well as breadth. In a single use case, let me try to make the use case more sophisticated, but I'm also going to start to expand across a multitude of use cases, and we'll show you some examples here in a minute.
So I want to ground you all on this because this is a fundamental way in which we think this business can be successful and how we manage it. Now as we start going through this funnel, we really manage it with a variety of programs. Go to the next slide. Across the funnel, we think about, of course, our critical sales programs, we're focusing on industry, really driving a lot of flexibility from a pricing perspective. And then in the implementation phases where over the last year, we have been very deep with our customers to help them think about their agentic transformation. Now this is not just a technology initiative. This is a customer thinking about what value are they trying to create for their business.
What are the kinds of use cases that are going to drive the biggest impact. And so this strategy, this change management and of course, the technology that comes along with it is something that we go very deep with our customers on. We began working with them with our forward deployed engineering team more than a year ago. We have a set of customers that we deeply focus with that are trying truly cutting-edge use cases. We call these our momentum and our hyper-focused customers. And then, of course, we're really investing in the community.
We recently launched our Agentblazer training that anyone can take online to start to really get comfortable with Agentforce and all of the incredible platform capabilities we've built. We're enabling, driving our partners and of course, working with our professional services team. So these programs are really catered at ensuring we are driving customer success as customers think about this journey. However, they're also really critical because we have the privilege to work with well over 12,000 customers now that are on this journey, and we learn from them every single day. And that learning directly drives our priorities from a product perspective.
So in the middle, for example, you see the things that customers want to really start to emphasize as they start to expand these use cases. How do they make their data readiness easier? How do they bring more determinism and control to these agents where you take advantage of all the goodness of the large language models, but you are also able to execute on structured business process and logic. Customers that get further in this journey have new questions. How do I test these agents at scale? How do I observe? How do I know what my ROI is, what my analytics are? And so this is just a wealth of information that we work with our customers on that directly goes into the product.
And we're really, really excited about bringing a lot of this innovation to Dreamforce, which you'll all see very soon. Before I wrap up and head to Ravi, I just want to show a few customer use cases of some incredible successes our customers have seen as they've been on this agent journey. And I'll touch on a couple of these. Indeed, of course, is an incredible customer of ours. And what's so inspiring about Indeed and their agentic transformation is that they've got a laser-focused North Star metric. They want to improve the time to which someone gets recruited by 50%. And that is an inspiring goal that will have a lot of impact on their constituents.
Indeed is really working on a multitude of use cases with us. They've got use cases that face their candidates, which is the most important and critical experience that they've now expanded their footprint on significantly. Then they've got a whole host of business processes, verification, ensuring that you actually have the right employer matching and then internal use cases that are driving productivity for their employees. So Indeed, very, very inspiring use case. I'd also love to touch on Engine. This is a travel company based in EMEA. And they are performing cancellation processes, reservation processes all using Agentforce. So this isn't just answering questions and simple FAQ. This is really going into core business logic at their company.
And they're now projecting a pretty significant 15% improvement in their handle time, which, of course, is going to drive a lot of savings for them. And then finally, I'll touch on DIRECTV. DIRECTV is really going very deep on use cases that face their employees. How do they help their employees resolve billing resolution issues much faster. And they're one of our most significant consumers now of our Flex Credit product, really starting to drive this across their employee base to see productivity. So I just wanted to give you a sense of a lot of different use cases that customers are doing right now. With that, I'll hand it over to Ravi to talk a little bit about DataCloud.
Awesome. As is evident from what Madhav was saying, all our customers are looking at Agentic Enterprise through the lens of the various use cases that they're looking at that spans many different dimensions. As you all know, we have been on this journey of understanding customer data and intent and bringing all of the insights from across the enterprise and projecting it through Customer 360 across the space. We seem to be in the right place at the right time in the context of actually what the need is not just about data technologies, it's about deriving the context so that our agents can be more meaningful, more relevant, more timely across the space, all with a consistent platform for governance.
So this is what is resonating very well with our customers. As an example, Wyndham, they have been on this journey of trying to understand their customers [Audio Gap] customer-facing, but how their company runs, how they think about their franchisees and so on and so forth. So this pillar of data has really enabled us to unlock the entirety of the enterprise with the right context. If you look further, how are we really accomplishing that? If you go to the next slide. What we have been doing across the space is to -- can you please advance the slide, please?
What we are seeing across the space is to really think about not just tapping structured data, which has usually been the realm of how thought about it in the traditional CRM, but really unstructured data and how do we really bring together both the productivity employee created content from Microsoft's ecosystem or Google's ecosystem or Slack and putting that in context and being able to use that across sales, service or across the space as it relates to something like tech and IT as we are entering ITSM as well.
You would see a plethora of these advancements come to market, whether we are ingesting or Zero Copying or searching across the enterprise to bring the right context has really been our focus. Now moving on to the next slide, while you all heard the financial numbers in the calls, not just this quarter but from before as well, what's really, really interesting is the usage and adoption. Across the board, whether it is FedEx or Indeed or Wyndham, what we are seeing again is a phenomenal adoption of not just ingest capabilities, but Zero Copy has taken off quite a bit with 30% of our traffic right now as it relates to data coming through external sources with data Zero Copy.
More important is also equally the fact that we are activating a lot of interesting use cases. Customers often start with one, they come back and refuel the tank, as Miguel said in the earnings call as well. Just this quarter, Q2, we had 40% of our growth in ACV come from expansion deals where customers are seeing a lot more value and being able to not worry about how to expand from marketing into sales very easily, very quickly because their platform is robust and set right. So the best example to really articulate all of that is our Customer Zero. We ourselves of course are doing phenomenal work. And Joe, maybe you can help the team understand how we are...
Great. Thanks, Ravi. So as mentioned, I'm the Chief Digital Officer, and the IT function reports into my organization. And so that includes the technology that we build and use ourselves. It also includes all the third-party technologies. So I think it makes me a good proxy for a lot of the customers that we are selling to who are the CIOs, CXOs inside -- or outside the company, I should say. And the challenge that I think that we have with this, but it's also the opportunity is the Agentic Enterprise or what we like to call the lean Agentic Enterprise is really a new concept.
And so much like when Salesforce started, we weren't just selling a different version of CRM, we were selling SaaS, which was new at the time, too. We had to educate the market, and we had to use ourselves as an example of what was possible in this new model. And so my team is really charged with using technology to help assist us to be the lean Agentic Enterprise. And I think there are all sorts of aspects of it. I'm not going to drain the slide, but I think what I really focused on it is there's no template for it. And so we have to be ruthlessly focused on data and prioritization and making sure that what we're doing, we're constantly measuring efficacy on.
We can go to the next slide. This is also one of the things that we have from strategic standpoint core principles. And you can see like that focus on quality. A lot of times, when people want to get into agentics, they want to do a bunch of things simultaneously. And the fact is like focusing on the critical use cases that you think the agent can be successful of is like a big part of how you get started and a big part of how we get started or got started. We're going to look at some of those examples a little bit later. But measurement is really important. So a lot of times, what people wind up with is if you're going to implement an agent, you come to realize that you don't actually have great instrumentation around the humans.
And so if you're going to start to try to figure out, is this agent capable of doing this task as good or better? Can it offload, can it augment? You really have to have comprehensive measurement of the entire process. And that's obviously one of the things that's a core capability of Salesforce. But even ourselves as Customer Zero are finding that we have to put instrumentation, more checkpoints at different spots inside of workflow so that we could actually like weave humans and agents working together in an observable and then continuously improving type of way. We go to the next slide.
I think one of the things that's really important here is the fact that agents require the fact that people constantly have to attend to them. When I was working at Disney, the Marvel movie guys had a great saying, which was they never actually finished the movie. They just shipped it. And I think that's sort of the case with agents as well. We get agents to a point of efficacy where we find them that they're impacting the business or delivering value, but it's a continuous improvement. We get feedback from our customers that use internal customers and external customers every single day. And so it's incumbent upon us to take that feedback to continue to improve the agent.
And so that measurement I was speaking about where the baseline is of what the current human performance of that particular task is, is one thing. But we're already starting to see where we're getting better than the humans at some of these very bespoke tasks that we're having agents do. And when the agent gets better, the only way that we can figure out what the real headroom is, is to constantly improve test and measure. And that's a big part of the process for developing the lean Agentic Enterprise. We go to the next slide. So this is a dashboard. The data is not real because obviously, this will be market moving data.
So this is a mock-up that we use from a sales standpoint to show people without showing the actual data, but I would say it is directionally exactly what's happening right now and the dashboard that we built to talk about our SDR agent. And Marc mentioned this a little bit yesterday -- Wednesday on the earnings side of it, where the SDR agent or the sales development agent is part of our sales agent. And what it does is it essentially cultivates leads. And those leads that is cultivating this one in particular, are leads that previously we had scored so low in propensity that they really got automated follow-up from the company and humans were not reaching out to them just from a scale standpoint.
We just couldn't possibly afford to have as many humans talking to all these people there because the hit rate was so low because the propensity was so low. What we now have is a sales agent that could autonomously work those leads. And from what I'd like to call the sawdust on the floor, we were able to pick this up and turn those leads into actual pipeline. And so right now, our sales agent has done over $1.5 million in pipeline that's been created from leads that were essentially previously just thrown into the automated offer that are now being worked by an AI using Agentforce and our Sales Cloud and Data Cloud behind the scenes to mine the data that's required to provide this function, and we're now actually seeing real results on it.
And I think this is the point of really finding a use case, focusing on it, iterating on it and then continuing to push the envelope and see how far you could get with it. If we go to the next slide, there's -- a lot of these focus on these hero agents, and you can see some of the data here. And so it's not just these outside-facing things. It's an employee-facing thing. It's outside-facing agents. We're going to talk in a second about help. These are all different functions that we think agentics is going to play a part of. But part of the ultimate evolution and our vision for this is humans and agents working together. But the ways in which they work together are not agents taking over the complete job of a human.
It's processes or particular aspects of a job that the agents are uniquely well suited for that we can put them in, we can continue to tune, we can continue to improve. And the sum is greater than the parts, humans and agents working together to deliver outcomes. If we go to the next slide, this is one of the things I think is super exciting. The help use cases, both in my time in Salesforce and prior to coming to Salesforce using agentics as far as help goes, the help and support use cases are the ones that are actually very obviously very well suited to agents, partially because the work that's done by humans is very regimented and very instrumented.
So a lot of companies including us, would outsource these to various different call centers, et cetera. And those call centers have a high rotation of people. The folks coming in and out, average tenure is somewhere between 12 and 18 months. So you had to build a training curricula, i.e., you had data at a pretty good spot. You had to put instrumentation. You want to find out which of the reps is doing their job, and you are measuring outcomes. And those are the key ingredients for an agent -- a human agent. It's also the key ingredients for an automated agent.
So these drop-in support use cases, which are not exactly drop-in, they still require work, they still require refinement and have really been delivering results for us. And so if we look at the next page, we talk about deflection of 77% of our cases, which I think is really important. We can go to the next slide as well. One of the things though is coming back to what I've been talking about this entire section, which is this constant improvement cycle where you measure, you understand, you refine and you improve and then you keep coming back and forth and back and forth between that.
As evidence of that, I -- while I run the IT function reports into my organization, I actually work for our Chief Product Officer, Steve Fisher. And so we are part of the product development road map. And I'd like to say that part of the job of Customer Zero is we take the challenges on head on, on helping refine the products so our customers don't have to go through that same pain. And then we can show some of the ways that we've then taken that mature product and enabled it to actually continue to improve the business and continue to improve what we're doing. And so with that, I'm going to turn it over to Anna to talk a little bit more about the use case.
Thanks, Joe. I appreciate you going through that. And as I kind of mentioned, it's our privilege to serve our customers. But one of the fun things has been to be a customer in this space, and just to kind of add to this slide, there's been certainly lots of iterations and lots of learnings. And just from a perspective of someone delivering service, anyone who's in the service industry will know that it's not just about answering customer questions, helping them in the moments that matter, but also in how we make our customers feel in those moments.
And that's been a key learning for us and that wasn't an area of focus for us in the beginning, where we're focused on like the data and hydrating it and making sure it's all -- the sources is good and it's clean and the quality of that. We focus on making sure that agents can answer questions accurately. And what we really kind of learned in a lot of our testing, and I'll kind of share with you an example, it was Christmas Eve. And I went to our agents and just asked kind of a plain question, it's Christmas Eve, and I have a lot of questions.
And I'm really concerned what should I do? And our agent kind of came back candidly kind of cold and unsympathetic and not very empathetic and really at the level of care that we wouldn't really expect for ourselves. And so that's been really a key learning for us that this is really the moment where we say, this is why our agent is not bots, right? They're not bots. And so we want our agents to serve our customers in a way that humans would deliver that.
And that's really the power of combination of being smart, right, the big brain and then also doing that with a heart of service. So it's been a pleasure for us to really have gone through this journey. And as Madhav said, in some ways, it's hard to believe that it's been less than a year that we've been in this journey. We launched this at the very beginning of October. And so we're coming up on our 1-year anniversary. In some ways, it's been phenomenal to see that how Agentforce really scaled for an enterprise like Salesforce. I'll pass it back to Mike for Q&A.
Great. Thank you. Thank you, team, for the presentation. We're going to move to Q&A now. And we have ways that you can submit a question. One, you submit via the chat window on the webcast, or you can raise your hand and then we'll call on it. And so to get the Q&A moving as our audience gathers the questions, I'm going to pose a question that we get a lot from the investor base in everyday calls and really focused on Agentforce adoption. And so I'm going to ask Madhav and Joe to chime in on this one as both spend -- the entire audience here, the entire group here spends a lot of time with customers, but Joe and Madhav, in particular, from their angle.
What are some of the both the opportunities as well as the challenges we run into when we start getting into customers and start to walk through the process that both of you laid out as customers think about the use cases, but more importantly, as they go from pilot to production. And as we make those jumps and then think about the ramp in production, what are some of the hurdles or some of the challenges that we're working through with customers to help them get over that hump? So maybe I'll start with Madhav.
Yes, great. I think there's three major buckets of things that we work with customers on. #1, the data layer matters a lot. Without the right data, as we know, without the right structured data, without the right unstructured data, giving the right context to the agent, ensuring that the agent has access to the right data at the right time as it's executing on these things is really important. And remember, our customers are not just answering questions with these agents. They are executing on workflow. They're executing on logic. And so the type of data they have access to really matters. And so that is a really important thing.
What we advise customers to do here, though, is you don't want to take the stance of a massive data reengineering project without kind of an end in mind. So the way we work with customers is, let's think about what the use case is, what's the outcome you're trying to drive, what's the relevant data for that particular outcome and let's really optimize for that. So the data is the first thing. The second thing that's really important and it has been a huge lesson for us. Our forward deployed engineers have spent more time on this, I would say, than anything else over the last 9 months. That is bringing consistency and control to the agent. Now why is this important?
If you recall, we've lived in a world, as Anna said, of bots. And bots were really difficult because setting up a bot required an incredibly complex array of choices. They were very rigid. You had to maintain them, you had to change them, just a difficult thing for people to really do at scale in a significant way. So LLMs unlock this incredible ability to now communicate with this technology in natural language. I can give this technology instructions like I speak to someone, and it's able to execute on those instructions. That's phenomenal, right? That really expands the remit and the democratization of the people that can build these agents.
However, you still need control for structured process. And so our big insight really here is how do we ensure we bring these two things together. The flexibility, the freedom, the natural interaction layer that you get with the large language models, but the traditional Salesforce strength of process, logic that we can then integrate into these agents. We're going to have some really exciting things to talk about on this front at Dreamforce, but we've started to bring some of these capabilities in for our customers so they can retain context so they can understand what the next step is so the agent can perform consistently.
So that's #2 that I think is really, really important. And then the third one is the interface layer itself. At the end of the day, as Anna said, you are serving customers with this experience. The customer experience has to feel empathetic. It has to feel rich. Customers' expectations certainly have been driven significantly by phenomenal consumer experiences that are out there. And we want their experiences with companies to feel exactly the same.
So whether it's on the voice channel, whether it's on the text channel, how do you make sure that you're creating these rich experiences where customers are, whether they are employees internally working in Salesforce or working in Slack or its external customers that are living on a website, living in an app. We spend a lot of time really helping customers think through what's the right user experience you want to create in this agentic world, so you're creating the best experience for your cohort. But would love Joe to add with all his experience on actually bringing this technology and creating these agentic enterprises.
Thanks, Madhav. I obviously agree with everything that you said. I think it's certainly crucial. I'll take a slightly different lens on it, which is over my career, I've implemented a bunch of different technologies from a bunch of different vendors. And there are two things that are really just radically different about agents, and it's just the new normal. The first of it is it used to be that when you would try to do a pilot that most of the work was getting the pilot to work. And then transitioning to production was work, but it was actually like just chopping wood at that point. You kind of knew what you were doing.
What we're actually seeing with agentics and with Agentforce is actually getting the pilot to work is actually not as hard as that barrier was, but getting to production a lot of times is much, much harder. And it's not because the technology is harder. What it comes down to is the second point or second lens I'd like to put on to it is that while these large language models are incredibly powerful, they're also inherently nondeterministic. And so if you expect it to be right 100 out of 100, then it's going to be very, very difficult to sort of refine that. And in a pilot, you might like to say, oh, okay, well, like it's almost there.
That looks pretty good. Let's go ahead and try to take this into production. And I think that it's just the nature of the technology that is somewhat nondeterministic. Now that's where we've put a lot of effort into Agentforce is to make it more deterministic, like Madhav saying, and in some cases, make it explicitly deterministic inside of the Agentforce technology wrapper. But it's still one of those process things that I think people just have to adapt to and the industry has to adapt to is that it's different than deploying procedural code.
You can't just make a bunch of unit tests. You can't just do a bunch of things to get to production on these things. It requires a different set of tooling. I also think that's a massive opportunity that we're here to beat the challenge with, which is providing that next generation of tooling to people that actually gives you the same sort of compensating controls, but in a very different way. And so I think we're just from an industry standpoint, not there yet on the maturity curve to really see the hockey stick yet.
Like some people are seeing the hockey stick. We're seeing the hockey stick internally on certain things. But once people understand that these are a new set of tools, a new set of processes that need to get it done. And again, it's stuff that we're hopefully pioneering, we're trying to pioneer inside of Customer Zero. When we provide those things to our customers, we're going to see them. And I think it was Ravi that mentioned the 40% of business that we saw was increased utilization of things like Data Cloud.
I think those are the green shoots that you see that people that actually have got it locked in that have figured out how to do this formula, they're doubling down and tripling down and quadrupling down. And so I think that bodes well for the fact that we are both on the right track, and we're really starting to see the very beginnings of that hockey stick left leap off. It will take a little bit of time just as all industry transitions take time. But I'm very excited about where we're at, and I'm very excited that the learnings that we have are improving our tooling to a point where we're just seeing customers be able to -- outside customers being able to activate faster.
Great. Thank you, Joe. Thanks, Madhav. So we've got a question that was submitted, and this is a good one. I'm going to paraphrase it a little bit because it comes up a lot in conversations, both with investors as well as with customers. But Ravi, I'm going to turn to you for this one. And really, it's about the data state that we see inside customers. And Joe and Madhav just alluded to how critical it is in helping customers get their data situated and ready for use in Agentic AI and leveraging the technology. But obviously, we've got a Zero Copy Partner Network.
A lot of the data states inside our customers are super complicated. And so whether it's us or a competitor that might be trying to integrate, can you talk a little bit about what you see inside the data states, how we help customers or what the challenges are you run into in helping customers get their data ready? And then how does that interact with the ecosystem, so the Snowflakes, the Databricks of the world, et cetera, or Data Cloud as it were. So can you help us walk through a little bit of the data state dynamic that you, see?
Yes, absolutely. I think this is an important understanding that we are going through. First of all, there are two inflection points. For most of the agents, we are seeing structured and unstructured data that has to manifest itself. Unstructured data, as you all know, is a brand-new entire ecosystem of content that everybody is trying to process and grapple with. Just this quarter alone, we had about 150% increase in the volume of activity we are doing on unstructured content. Now the challenge with unstructured content is the following. First and foremost, there is a lot of nuances here from the perspective of the type of content.
As an example, we are working with a major medical device manufacturer, and they all deal with all their unstructured data, and it's really flow charts of troubleshooting guides and so on. That's very different from a banking customer, a large one in India, where it's all about policy documents, which is all tabular in detail. And that's very different from what you might see in the context of a user manual from an auto manufacturer. These are all fundamentally different forms of data, different kinds of data that's unstructured.
And we really need a lot of important innovations to come through to really make all of them ready for a variety of different use cases that we want to light up, whether it is customer-facing use cases, employee-facing use cases and so on. The other aspect that we are also learning is while customers have a lot of important real estate in Snowflake or Databricks, a BigQuery or Redshift, we are seeing a lot of them put to action in the form of the right semantics. Unless we add the right semantic model to it, eventually, the context for the agent requires all of the structured data and the unstructured data from the entire ubiquity of the landscape to come together.
To give you an example, we have publicly talked about Fisher & Paykel. They are a very important customer of ours out of New Zealand. And the key aspect there is how do we really think about bringing personalization and web and mobile events that they're having along with all the data that they have in their back-office systems, along with all the advertising data that may come from the Google ecosystem. So how do we really bring all of this diversity of data assets together. So we see this partnership network growing rapidly.
We have asked them to announce that now we have unlocked [indiscernible] with IBM and Watson that went live last week, I think we made a public announcement about that of how our Zero Copy Network now also extends into mainframe ecosystems. Our mental model is simple. We really feel context is important. And without the right context, agents are not going to be able to make the right decisions. And in that structured and unstructured needs to be oven together, and we are going to continue to expand on this ecosystem through partnerships both on the structured and unstructured side.
A lot of this is also algorithmic. As Madhav alluded earlier, we really need to arm the LLMs with the right information with the right determinism so that they are doing the right job as well. So in many ways, the continuous growth that we are seeing in the data business is primarily fueled from the fact that people are realizing they can have many different use cases that they can light up once the data is ready to be able to take advantage of it in numerous dimensions, whether it is for analytics, with Tableau Next or whether it is for transactional C360 use cases in a call center or an agentic use case as the case maybe.
Thanks, Ravi. And I'm actually going to pull a thread on this question and ask Joe to chime in here. One of the common follow-on questions we get to Ravi, to what you just explained is there's a notion of, I'll use the term super-agent, that I think a lot of folks have a vision on. But the underpinning of a "super-agent" would imply that there is a master data lake or data warehouse or what have you that cuts across the entire enterprise data estate.
And as we all know, that is a very complicated structure. And so I'm going to ask Joe to chime in a little bit on -- from his lens on how -- what he sees inside customers, building on what you just called out, where you have different data lakes or data warehouses that sit across various functions or vendors and how he thinks about that feeding the overall AI narrative.
Yes. I think it's a great question, great point. And like Ravi said, weaving the structured and unstructured is one of those things that we're trying to get as much capability to Data Cloud as possible to simplify weaving it together. But it's also a little bit back to change of mentality. And part of the change of mentality is we used to think that we had to get everything, all the data that we had, we had to get in this big tabular network with these tables and joins and all these kinds of SQL things. And certainly, that stuff is important. But agents are actually pretty good at looking at all that stuff and bringing it together in general, like agentic technology generally is.
What they're not good at is two sets of very conflicting facts. And so when you have two different data sources that literally say exact opposite thing, the agent struggles with that. And that's where you get things that people are saying, oh, well, the agent is hallucinating. And it's like it's not actually hallucinating. It's actually just struggling like a human being would be if they looked up and got two different answers. And so I think when you think about the Uber orchestration layer, the data hygiene becomes super important, but also the state becomes super important.
And so in the same way that we don't -- not every person in a company has the exact same job, and we don't just do 1% of everybody's job, you have specialization of talent. the agents are ultimately going to be specialized and then orchestrated under something else, but they do need to share state about that customer. And so they -- I like to call it admissions, right? When multiple agents can share state about a given customer, given record, given company, whatever that agent's domain space is, when they can understand that state, then you can get to the point where you shouldn't be able to see the seams between the agents when you're starting to do handoff.
And so there's no question that there will be orchestration agents, there'll be these Uber agents that run on top of it. But none of that's going to work if you don't do the wood that we're chopping right now on the backplane of making sure that the data is consolidated. And what I'd love to do is maybe just throw it over to Andy, who's been doing a lot of this on Salesforce and was really leading the effort on help. And I think that's a good example where we had a bunch of disparate data sources. So Andy, if you wouldn't mind like talking about some of the work, we had to do to get that into shape.
Well, a perfect example is if you think about all the platforms that we have across the company and how many different variations there could be of how to reset your password, right? And so it's a perfect example of confusing the agent and also the duplicate versions of that. So thinking not just about the help example, but our internal -- we call our internal support team TechForce. And how do you reset your password for your phone, for your Linux device, for your mobile device.
And then we had different versions of those documents. And it's exactly what you said, Joe. We confused it. And connected with that, the other thing that we learned big time at the beginning, and you and Anna spoke about this some with the slide, and I'm going to always butcher it because it's -- I think of it as the heart and the head, but I think we use service and something else. What's the proper phrase that was on the slides?
It's the heart and the brain. We'll accept that, Andy.
Okay. But this whole idea, we dumped all of this information on our new latest hire, the Help.com service agent, and we didn't train it at all on the art of service, none. And so that's where, as mentioned earlier, it was lacking empathy when Anna used it right in the middle of the holidays, and it's never how we would onboard a human. So that -- like that's an example of where we learned on we didn't have enough of the right kinds of data, which is what our insights about how -- after we went live, how our customers were using the agent, we were able to see new data sources we needed to apply based off of the questions they were asking.
And we had way too much of other data, and we had to spend a lot of time cleaning our data repositories. And then one thing we always encourage our customers to think about is the team that's onboarding the agent that this agent is going to be a part of, how would you onboard a human? And we just did this with the SDR agent. Joe, you showed some bogus data but talked about some real results. And we gave that agent the heart of the seller, which is what we learned from our experience on Help.com. So it shows persistence and it's hungry and it's going after the sale. It still has empathy, but those are some of the things we've learned and some of the pieces of too much data and not enough of the right data. Thanks for asking.
And that's actually a good segue to the next question, and it's actually going to go to Anna and Andy here. When you think about our own journey that we've been on with customer support, a lot of times, if I weave it against a conversation, and I'm paraphrasing the question that was submitted, but if I weave it against, what adoption curves look like for our customers. Can you give a little bit of insight into the journey that we went on from initial pilot through the -- getting through to full production?
And I think the detail, I think, would be super helpful for this audience to understand is at each kind of gate, if you will, that we jump through as you ramp across channels, as you look at success factors, can you walk us through what that journey looks like? Because I think it's very appropriate and similar to a lot of what our customers go through, similar to the conversation that we've been having here. Maybe, Anna, start with you.
Yes, I'll start. Thanks, Mike. That's a really great question. It's a conversation that we have quite often with our customers on what to expect. And naturally, when we -- our customers are implementing Agentforce, there's this expectation of here's my case volume, and I expect when Agentforce is working that, that case volume comes down. And the big learnings for us, I would say, in the first 3 months has been that we actually really didn't see that. We actually saw an increase in case volume. And what we've learned were really two things. One is our customers have multiple channels to contact us, right? They can create a case via web, they can chat with us, they can call us.
There're multiple ways to go do this. And when we approach this, obviously, we want to make sure the glass radius is really contained so we can implement, we can learn and then we can fix what we've learned. And so when you do that, what happens is our customers -- what we find is our customers are still skeptical. And so we find that our customers are going to other channels. That's been sort of like one learning. The other learning has been really this positive experience that our customers are engaging. So as Agentforce is proving to be helpful that our customers didn't necessarily -- our customers who engage ask more questions, maybe more questions they would have asked to a human.
So I think really a couple of things what we've learned is we really didn't see this sort of like deep drop-off in case volume as we had expected, which would be sort of intuitive. And so there are some behavioral transitions here for our customers. And also, we've talked a lot about this, right? Agents are not bots. But when we went down this journey, there's really still some skepticism. And certainly, we didn't do ourselves any favors when we didn't really train our agent to be human.
And so that was kind of really big learnings, we saw really, I would say, the unlock after about 6 months and 9 months. And so as you saw earlier, Joe presented this, is that we're at 1.5 million customer requests with amazing resolution and satisfaction. And so I would say the first 6 months of learning is steep. And then after that, once you sort of win over sort of our customer trust and confidence, we start to really see that drop off. Anything else you want to add to that? Andy has been my partner in crime for the last 10 months here.
Yes. I think there was the other aspect of that, Anna, wasn't just like thinking about all the things you talked about, it was also different ways of working for us because we had to start thinking and working differently across our customer support team and the IT organization of how we went after this problem and breaking down barriers that existed before that were now no longer relevant from a technology or organizational perspective. And we've continued to see that now of thinking things differently.
Well, this used to happen over here in this part of the organization, but it's really not relevant to our customers and trying to think about what is the customer journey and how are we meeting them where they're at. And that took us some time, too, because it's really just different. And all of a sudden like, well, wait a minute, we could solve this problem with Agentforce. It's something we could never do before, surfacing up more information or accessing a third-party system or answering a customer's question about the renewal, which is not necessarily something that customers had asked before. And to your point, the barrier had been lowered of what customers were asking.
So we saw a variety of new things that we don't see when they're engaging with human support engineers. So tons of learning and also learning where we needed to pay attention. Joe talked before about instrumentation and really baselining what does those look like that our human counterparts are doing. And so we had to implement that. Your team was actually better than a lot because you've already done so much baseline and metricing, but there's been new insights that we've learned from that as well on the journey.
But Mike, I really think depending on the level of complexity, there is a 6-month baseline that you're putting in place that you then have the opportunity to scale. And there's the other aspect on customer-facing and internal facing where you're changing behavior, one key thing that Anna's team has done is taking away other avenues of doing things. And I think that's so important, whether that's external customers or internal, like I don't think agents are necessarily always best when they're additive. You should really be removing complexity and removing optionality out of the system.
And the example I would give you about this is a lot of our customers have bookmarked a case submission form. And so we have, over time, removed the ability for different types of customers to access that form directly because Agentforce can solve their problem that would otherwise be routed to a customer support engineer. And so part of this is really talking about changing behavior. And like Anna said, showing, no, we have a better experience that we can provide for you, don't submit that case, that's some of the things that come to mind.
Perfect. I love the example you just -- you left there with, Andy, because I talk about it with investors all the time. The moment of truth, I can go -- if I go back 6 months, I can remember like it was yesterday, the moment of truth was when we decided to remove the button, the contact us button on the website, and there was a lot of nervous energy in the room when we decided to do that. So okay, we're getting some more questions in here now.
And so we're going to turn a little bit more towards the -- some external customer examples, and I'll give this one to Madhav here and others can chime in. But can you give us -- Joe put up a good slide earlier that looked at different use cases across the enterprise and how we think about Agentic Enterprise. Can you walk through an example or two of customers that we're seeing today that we're actively working with that maybe started small and are starting to expand and what that looks like?
Yes, absolutely. I touched on a couple before, but they're worth kind of reemphasizing. So the pattern that we see with customers is very common. And by the way, this was true for us at Salesforce as well. And Joe and his team have done a great job of really focusing our energy around canonical use cases we want to prove out while we run a lot of horizontal experiments, trying a lot of things, and you saw the slide of the things that we've done. But two customers really come to mind that I think have really exemplified this. One is Indeed, as I said, they have such a clear North Star KPI and any experience that they're doing really ties to that particular KPI.
So this is not just kind of agents for the sake of agents. This is really very specific. They started out with, I would say, a pretty complex use case, make their actual candidate process better. They've got millions of candidates now. Our agent now is in front of a very large percentage of those candidates, so interacting with them all the time, started out with, hey -- simple questions. These are the companies I'm interested in, what can I look at? I need have to schedule something, basic business process flow in the candidate experience. That's kind of what they started with. Then they said, hey, if we're going to go do this now, we want to also make the humans better.
So the actual humans and their operations teams as they're interacting with candidates, how do we make them more productive by giving them better information about all of this rich interaction that the candidate just had with the agent. Let's actually make the humans better up to speed on when they are now going to interact eventually with that candidate further down the road. How do we give them the best data, the best preparation. So they're really tailoring and personalizing that experience for each candidate. And so the overall candidate experience gets better. So that's an internal use case that faces their employees.
And now they're experimenting with saying, hey, very often in our workflow, many departments in our company are involved. We already collaborate and coordinate on Slack. How about we ensure that the agents are surfaced on Slack as well. So we can actually make sure we're getting all that contextual information. We can make the agent more productive, make the swarm effectively more productive with these agents helping us.
So that's a good example of a customer that you can just see, you start with a customer-facing experience, you then think about how do I now, as I'm handing off to humans, make the humans more productive and you think about in a collaborative orchestrated system with both humans and agents, how do you make them productive. So that's a really good one. The second one that I love is Williams-Sonoma. Williams-Sonoma has an incredible bar for their customer experience. So when you think about buying something from Williams-Sonoma as a company and all the brands that are underneath them, they really have the customer experience in mind at every point of the journey.
So their journey has really been, as I said earlier, both kind of vertical and horizontal. So what does vertical mean? Vertical means let's start with simple business process workflow. where is my order? How do I get an order update? How do I cancel something? These are simple tasks that the agent can start to perform, and you have reliability and consistency in the agent performance. Then within that use case, they started adding more things. Oh, can I get product recommendations? Can I think about what a customer might want next? Can I start to tie it into the marketing and the sales journeys in some ways?
And so you build depth in that agent experience. At the same time, they also have a lot of different businesses and a lot of different properties with fairly unique needs. So they've now taken this agentic experience horizontal across multiple different departments in the company that all have certain different versions of it, but all tied to the single vision for what the customer experience could be. So you see customers with that pattern as well, make a single agent more complex or start to make the experience more horizontal across different sub-businesses, different properties.
Great. Thanks. This next question is, I really like this next question from Hannah. And Joe, I'm going to ask you to answer it, but I won't read the whole thing. But the question basically revolves around inside our customers. And Marc mentioned on the call, overestimation 1 year, underestimate 5 years. And I think AI kind of squarely falls into that camp.
Can you talk a little bit about embedded in the behaviors and what Madhav was just referring to, what you're seeing in customers and what you feel like are the, let's call them, the major milestones, even though it will vary by customer, but the milestones that kind of you expect to see and what you're hearing from customers over the next, call it, what we're seeing now versus what you expect to happen 12 months from now, et cetera, that will help us increase velocity, if you will, of deployment Agentforce and Data Cloud deployment.
Yes. I think it's a great question. I'll give an analogy that I think is helpful. It's sort of like self-driving cars. The first time -- like I had a Tesla Model S, and I remember I had the hardware for it and then I got in the beta and then the update came. And the first time that I was driving the car, it's like I went around the curve on the Expressway, like I remember my hands were like just air gapping, but huddling over that wheel just so like is this thing actually going to work? Is it really going to make the turn? Oh, I got to make the turn. And now I think about it, I get on the Expressway and like putting on Autosteer to get on the Expressway and drive for a while, I don't even think about it. It just happens.
It's like one of those things that I've just become accustomed to. And then when it does something weird, you're surprised. You're like, well, why did it do that weird thing? So I think that's a good proxy for agents, whereas initially, people are very concerned. Is this agent going to say something weird? Is it going to like really mess up my customer support CSAT? Is it going to do these types of things? And I think Andy's time line is right. We're looking to compress it as much as possible. So maybe for most people it would have been 12 months, now it's 6. If it's 6 for us, can we make it 4 or 3 for our customer. And I think that's the type of thing that we're constantly like working on.
But after that, then customers get more confidence in what it's doing, they just start to layer on more and more and more complexity to it. And it just becomes one of those things that's just part of the fabric of it. And Slack was mentioned earlier. And I think Slack is just -- I really do think to some degree in this space, especially, it's one of Salesforce's secret weapons because when you really are used to interacting with Slack, agentics, the sort of like way in which you parcel small amounts of information back and forth and get answers and things like that is on exactly what agents are great at.
And so what we see internally, for example, is when people use agentics -- use an agentic agent, when they use it on a sort of much more robust interface like one of our Lightning experiences in the cloud and they use it in Slack, the sum of that is much larger than a person that uses each one of those modalities independently. And so I think what it shows is, again, the sum is greater than the parts when we get there, where people are going to start. They're going to be in this like soft simmer and then the boil comes and then they really start to double down and then you really start to see this hockey stick escalation and usage. And that's sort of what we're seeing.
Like it took us -- Andy, keep me honest on this, but it took us something like probably 7 months to get to 1 million conversations in help. And then it feels like the last 0.5 million has gone like that. It's like 3 months and now it's like we've added 50% to that number. And I think that's because for two reasons, customers have gotten more comfortable with it. Our customers have gotten more comfortable with it. But it's also one of those things where we've gotten more comfortable with it. And so things like removing the submit form entry is a good example of like we've removed it because we genuinely think it's better at this point.
We think it's got a higher probability of helping a customer. And so I think everybody is going to go along their march, depending on the sort of data fluency and the data work that customers have already done to the data lake and aggregating their data and things like that, it could be shorter or longer. That's why Data Cloud and what Ravi talked about with Zero Copy is so important. For customers that have been spending time for the last 5, 6 years building a data lake and getting the data in one spot or in a federated array of spots, it's like congratulations. You were right. You were 100% directionally relied about what you had to do with your data strategy.
Now you actually have something to do with it beyond just mine it for insights. You could actually put it to work and action that data in a real way that's impacting the business day in and day out. And so I think depending on where you are on your journey, you're going to see more or less acceleration from the companies depending on where they come from. But there's 0 question in my mind that everybody that we talk about that really gets that use case gets it nailed. It's just they're doubling down because they get confidence in it. It's just like the self-driving car, you get confidence in it, you use it more.
Great. Thanks, Joe. This next one, Ravi, I'm going to throw this one to you. Marc on the call on Wednesday referenced our data platform is the way you referred to it, talking about Data Cloud, MuleSoft and now, of course, Informatica coming into the fold, hopefully shortly. And can you talk a little bit about how you guys collectively in the data organization think about the collection of those assets where they overlap, where they reinforce each other, especially as we fit Informatica into the family?
Yes, absolutely. I think we recognize the plethora of complexity that exists. To give you an example, we have customers who have on-prem data. They do definitely have some cloud warehouses in the mix, and they also have applications, too, like a back-end ERP system. And of course, they also have Salesforce. And they want to do analytics use case, they want to do transactional use case, they want to do agentic use case. You really see there are different tools that we need to bring to bear so that we get the line of sight from each one of them.
As an example, with Informatica, we believe strongly that we will have a much easier line of sight to all the on-prem assets and infrastructure that matters the most, particularly in the back-office systems. Similarly, Mule, as example, is a great asset when we see lots of customers integrate with their existing application ecosystem that they might have, whether it's SAP or something else that is relevant to them. Now with the investments that we have made deeply within Data Cloud itself, we are now able to advance quite a bit in terms of having 270-plus native connectors to technologies that might be available with the line of sight directly on the website -- sorry, on the internet on any of the hyperscalers.
They could be an Azure or Google or AWS ecosystem. And the confluence of all of this is really to understand the customer data, understand the semantics. We believe strongly in data fluidity. It's not going to be one solution, as Joe alluded to, even in SiriusXM, there are so much differences that exists, same in Salesforce ourselves. We think that the more we do to provide bridges and make the data fluid, the better off we are in being able to actually curate the understanding, drive the right semantics and then be able to activate it with the right context in different places. Another dimension to this is governance and security.
I think this is another paramount important aspect that we think is going to become more at play as you have a world of multiple agents, both within the enterprise and across the enterprise that needs to collaborate. And how do we really provide the right level of granular security and access control so that just like humans, you really need to guard the information these agents are going to consume and how do we really build that logical layer across the stack is also equally important.
So we see all these assets coming to bear in the context of the maturity of the data platform, as Marc alluded to in the form of having good governance, security, catalog, lineage, all of the conversations that we have had with being able to reach into the on-prem and on the cloud across the cloud vendors and applications. So in many ways, the big shift here is it's not so much a data center of gravity where the data needs to be in one place. It's more about fluidity and how do we still give all the semantics that is required for all the mature features that are required for agents.
Great. Thank you, Ravi. We've got time. I'm going to shoehorn one more question in here because I like it, and we get a lot from investors. I'm going to hand it to Madhav, but how do we think about from a product offering standpoint, vertical-specific use cases. We've obviously led that charge on the SaaS side of the business with our industry solutions, but it comes up a lot in terms of how do we help our health care or financial service customers, et cetera, ramp fast on Agentforce. So maybe you can talk about that.
Yes, I would love to. We've got very industry-specific business processes and logic in Salesforce for a long time, invested in this in our industry apps. And Ravi just said something that's really important. Our strategy ultimately is about using that data fluidity to drive action gravity. That's really where Salesforce shines is that customers are able to execute on their work on Salesforce products. And I think there are no better indicators of those products than our industry applications. So these are applications built with very specific industry ontology, in health care, in financial services, where the business process is aligned to what business process is in that particular industry.
And now you imagine in an agent world, you've got this kind of connected data, you've got business process and flow for those specific industries, and now you're surfacing up all of that to the agent. And so our belief is that, that's going to be among the most powerful use cases. Now our industry teams have taken this one step further and have now come out in the last month with 200-plus templates that customers can get started with in any industry. Oh, you have an agent that's specific to billing, great, you can actually -- you can build that. You have an agent specific to a health record update, fantastic, you can actually go do that right now.
So to help customers get started on that journey, these templates are very helpful, very useful. But our customers have built a lot of incredible logic on these applications. I mean, Banco Ripley was one of the customers that I skipped over in the slide, that's incredible. They're a customer that uses our applications but have now scaled to a significant extent in a customer-facing scenario because they're able to leverage all this business process and logic in the way they've implemented their technology. So we think the verticals are really important. We actually think that the agentic use cases, especially at the value layer are really tied to those vertical outcomes. So a significant area of investment for the product organization.
Great. Thanks, Madhav. I want to thank all the leaders for joining me today. It's -- I really enjoyed the conversation. Thank you all for tuning in. As always, we'd love your feedback. We'd also love to hear your ideas on future sessions that you'd like to hear about. We'll continue to do these as long as our investor base and our analyst base sees value in them. So please let the ideas fly and give us any feedback or further questions you might have. So thank you, everyone, for joining.
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Salesforce — Special Call - Salesforce, Inc.
Salesforce — Special Call - Salesforce, Inc.
📣 Kernbotschaft
- Zentrale Aussage: Salesforce positioniert Agentforce plus Data Cloud als Kern für die "Agentic Enterprise"-Transformation: Agenten sollen Routineaufgaben automatisieren, Menschen ergänzen und über Consumption‑Modelle wiederkehrende Umsätze erzeugen. Customer Zero (Salesforce als eigener Kunde) dient als Test‑ und Validierungsbasis.
🎯 Strategische Highlights
- Produktstrategie: Agentforce kombiniert natural language‑Interaktion mit kontrollierbaren Geschäftsprozessen; Fokus auf Determinismus und Beobachtbarkeit (Test/Observability/Analytics).
- Datenfokus: Data Cloud + Zero Copy als Rückgrat: strukturierte und unstrukturierte Daten zusammenführen, semantische Schichten und native Konnektoren für Aktivierung.
- GTM & Adoption: Mix aus Employee‑ und Consumption‑SKUs (Conversation, Flex Credits); Partner‑ und Trainingsprogramme (Agentblazer) zur Beschleunigung.
🔭 Neue Informationen
- Adoptionssignale: Produktstart vor ~9 Monaten; Flex Credits gut angenommen; Data Cloud Zero Copy ~30% des Datenverkehrs laut Präsentation.
- Erste Geschäftswerte: Interne Sales‑Agent erzeugte ~$1.5M Pipeline; Help‑Use‑Cases mit hoher Deflection (Beispiel 77%) und schnelle Erweiterung von Pilot zu Expansion.
- Roadmap‑Hinweis: Verbesserte Kontrolle/Testing‑Funktionen und zahlreiche Vorlagen (200+) für Branchen‑Agenten; weitere Ankündigungen bei Dreamforce angekündigt.
❓ Fragen der Analysten
- Pilot → Produktion: Hauptkritik: Pilots sind leichter als skalierte Produktion; Hürden sind Datenqualität, State‑Management und nicht‑deterministisches Verhalten großer Sprachmodelle (large language models, LLMs).
- Datenintegration: Nachfrage nach Klarheit über Multi‑cloud, Snowflake/Databricks‑Ecosystem und Rolle von MuleSoft/Informatica; Data‑Fluidity statt single data lake betont.
- Messgrößen & Timing: Investoren fragten nach KPI‑Meilensteinen (Case‑Volumen, Deflection, ACV‑Expansion) und erwarteten Zeitrahmen für breitere Adoption (6–12 Monate als praxisnahe Orientierung).
⚡ Bottom Line
- Fazit: Call liefert operative Details statt neue Guidance: erste Nutzungs‑ und Kundenbelege zeigen Skalierbarkeitspotenzial für wiederkehrende, konsumptionsbasierte Umsätze. Hauptrisiken bleiben Daten‑/Integrationsaufwand und die technische Herausforderung, LLM‑Flexibilität in deterministische Geschäftsprozesse zu zwingen. Kurzfristig: heavy investment & execution; mittelfristig: bedeutendes Upside bei breiterer Adoption.
Salesforce — Special Call - Salesforce, Inc.
1. Management Discussion
Hi, everybody. Good morning, good afternoon, good evening. Thank you very much for joining today's session: Elevate Your Retail Experience and Unveiling the Future of Point Of Sales with Salesforce Retail Cloud.
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So thank you again for joining today. You can also use emojis if you're feeling up for it. It's always great to have some interactions. So with that, let's get started.
A quick reminder that Salesforce is a publicly traded company and customers should base their purchasing decisions on products and services that are currently available. And thank you, thank you for taking your time today to join this webinar. Thank you to our current customers and our partners. And thank you to our guests that I'll introduce in a moment for taking his time today to join us.
And so speakers today. So I'm going to be taking you through a bit of a deck and a demo today. My name is Martin Priest. I'm an industry adviser for the retail vertical here at Salesforce. And then joining us for a fireside chat after the demo is Cheryl Cochran, our Sales Leader for Retail Cloud; and Chad Best, the SVP of Customer Experience and Operations at Lovesac.
And with that, let's dive into the introduction of Retail Cloud. And what better introduction than let's take 30, 40 seconds to watch this video into a glimpse of Retail Cloud.
[Presentation]
Well, I hope that got you excited because I know it still gets me excited every time I see that video. It's cool to have our own commercial.
So let's talk a little bit about sort of the evolution of Retail Cloud with modern point of sale. And we're not going to go through the entire time line here, going back to 1879. But I do think it's fun to think about the fact that the original retail technology was the point of sale, the first thing that ever actually sort of was in the store from a technology perspective was, in fact, the point of sale going back to the turn of the century. But obviously, times have changed, things have evolved.
And PredictSpring, which is the platform and the company that is now Retail Cloud, was founded in 2013 by one of the founders of Google Shopping, who sort of saw this need to disrupt how we deliver the in-store experience and how there weren't platforms that did that. And being from 2013, the platform is young enough to be modern, to be cloud-based, right, to be scalable to have sort of all the modern architecture principles, but it's also old enough to have like a great customer list to be tri tested and true to be proven. So it's sort of like perfect balancing point of sort of age and youth together.
And then if you fast forward to October of last year, Salesforce acquired PredictSpring, now Retail Cloud. We're going to talk about what that looks like today, both our platform and inside Salesforce. And of course, what we're looking to in the future is what comes next with the agentic point of sale, the agentic in-store experience and what it means to basically augment humans and people in-store.
And let's talk a little bit about the customers that we work with today. So we're really proud to partner with some of the world's leading retailers. And now that we're part of the Salesforce family, we're excited to offer a fully unified experience to these customers as well. And what you can see here on the logo slide is that we support a wide range of verticals inside the retail space, so from like apparel and footwear to health, wellness and beauty, home furnishings, luxuries and wineries and alcohol sales.
And if you think about all of these customers, they're all specialty retail, but they're all different. They all have unique brands. They have unique customer experiences they want to deliver. And we're able to do that on the one platform, which we'll get into the details of. But think of it as this one solution that's being built, that's this composable LEGO box block type solution that each one of our customers can take and put together in the way that they need to support their business and all through a no-code back-end system. So each one of these customers deploys their version of our solution to meet sort of their brand standards, their customer experience, and then they're able to change that over time. And so that's across all those different verticals and in all different businesses.
And why is this important? Why have so many customers chosen to sort of upgrade their in-store solution? Why is it now? And the role of the associate has changed a lot in the last 5 years, maybe 10, but definitely in the last 5 years. And what's happened is that customer expectations have grown rapidly. And so the role of the associate and the store itself has changed a lot, sort of like we have all of these different channels that consumers can shop with us through, and they're choosing those channels for different reasons. And so they're coming into the store with different expectations and then those expectations are coming on to the associate and the store team in order to meet those expectations of the customer.
So you now have associates that are not just sort of doing the standard transacting in the store, right, but they're doing things like clienteling. They need to understand sort of the full breadth of promotions and see product availability. They need to manage the store inventory. They need to do order fulfillment. Stores are being used as DCs now, right? They need to have access to the entire product catalog so they can understand not just the products, but the details, imagery, descriptions, even care instructions and things like that.
And then even aspects of things like social influencing. That store associate now is doing more things than ever. And what's happening is there's been a huge impact to sort of the productivity because the tool sets that they've been given to meet these customer expectations and deliver this experience are sort of just they were never built for it. They've all been kind of cobbled together. And the store associate is kind of the glue that's trying to make all of this work and deliver that experience. And to that, our research has shown us that associates are spending just shy of 75% of their time on non-checkout-related activities. So imagine your store team is spending 3/4 of its time on basically just running the store as opposed to servicing customers and checking out.
And so now is the time to displace that legacy point of sale, right? That legacy point of sale was often just built for the transacting part, not for all those other components. And a lot of other solutions may have come into the store, but a lot of it is already separate solutions, separate applications. There's a lot of manual tasks like they need to know shortcuts, how to do workarounds, going on even different devices like hardware, like maybe to a PC somewhere in the back of the store to a device over here to a point of sale. So there's so much going on inside the store for that store associate. The tools they have aren't really meeting the needs. They're not seamless and easy.
You have these long implementation times. And even if the implementation is done, the upgrade path can be months alone to make changes, right? These disjointed systems, because they were never really built for this, don't really come together. They might sort of meet the needs from a check-box perspective, but not in a seamless integrated way, right? And then, of course, a lot of these solutions are on-prem. So a lot of them are on-prem, not built for scale, not scalable, not built from a unified architecture perspective.
And of course, this is where a modern point-of-sale solution comes in. It's built for all of these components. It's built to have a modern architecture in real time. It's designed to support use cases like buy online, pick up in store; buy online, return in store; not afterthoughts that were brought in later or being done on a separate application, right? It's built on a composable headless UI, allowing you to build that experience that's right for your brand, and it allows for the adoption of AI into that store experience.
And so I'm very proud to introduce Retail Cloud with modern point of sale. This is Salesforce's newest Industry Cloud, and it's built on the world's #1 AI CRM platform. So with Retail Cloud, you're going to be able to unite transactions from anywhere. So we have a lot of integrations into the Salesforce ecosystem, allowing you to have one customer profile, one order record as well as a patented off-line mode, allowing the system to operate even when connectivity is disrupted inside the store. You're going to be arming your associates with a mobile-first solution, allowing them to get out from behind that cash wrap, be able to interact with customers on the sales floor through line busting in peak seasons and clienteling and all of those components.
They're going to have real-time shopper information so now the associate can actually move at the speed of the customer and actually see details on the customer, have a personalized conversation with them and doing all of this very seamlessly on one solution. And then, of course, we enable all of this through that architecture layer and this no-code CMS so that we have market-leading time to market and deployment and the ability to change the platform over time. And so we want to arm your associates with technology that enables them, not technology for technology's sake, not technology that gets in between the associate and the customer, but that technology that really allows the associate to do their job and do it well.
And so we talked about a mobile-first solution. On the left-hand side, we can support a fully fixed point of sale. You can think of this as that standard cash wrap experience wired into all of your peripherals to a fully mobile solution on like any iOS device and form factor, doing things like mobile point of sale and line busting, as well as things like endless aisle, self-checkout, kiosk, and then inventory management and operations. And we'll go more into this in the demo, but the idea is that it's one platform that enables you to deploy a point-of-sale solution, a modern point-of-sale solution, really one platform to operate the entire store end-to-end in any form factor with no limitations from a technology standpoint.
And the setup is easy and the configuration is straightforward. We have a lot of integrations in Salesforce, as I mentioned. We have the headless CMS and UI. So the back end of the platform is a natively integrated CMS with templates for all of the use cases. So you can take those and edit those, build those out for your brand standards; as well as off-line mode, allowing the platform to function with no connectivity whatsoever, keeping all those core POS functions. We like to say, even without electricity, you could still transact with our point of sale in your store.
And then from a scalability perspective, and the platform just went GA a week ago, is that Retail Cloud is now sitting on Hyperforce, which is Salesforce's proprietary scalability and security layer built on top of AWS and Google platform. So the platform is now sitting on a massive global scalable platform. So when it comes to in-store redundancy, resiliency and performance, the platform is built for [ scale ].
And we continue to innovate on top of the platform. And so I just wanted to highlight just a few areas where we're going deeper into things like inventory reporting, so giving stores basically capabilities really deep into managing the 4 walls of their store. We're integrating into loyalty management with Salesforce. So by the summer, you will be able to have a completely unified loyalty platform with Salesforce, allowing a completely seamless experience from online app and in-store across all of that for your customer, meaning it doesn't matter what channel they're going to shop anymore, they're now just shopping the brand, having a consistent experience.
And then finally, on the right-hand side, things like order servicing. This is now going to allow your in-store team to actually do order servicing in the store. Customer comes in, wants to look up an order, modify it. So bringing sort of that world of sales and service together. And these are just some highlights of what's coming on the platform. I wanted to kind of touch on them from both a customer experience perspective, order servicing and sort of the innovation that's going to the platform and how we're going to meet the needs of that modern retail.
And then Salesforce is uniquely positioned from a unified commerce perspective. So now with Retail Cloud, Commerce Cloud and OMS, we have the backbone of unified commerce sitting inside Salesforce. And on the left-hand side, Salesforce also has a platform that can support the entire life cycle of a customer through acquisition, engagement, personalization, transacting servicing, loyalty and then, of course, insights and segmentation to data cloud. So the entire retail life cycle is supported here on Salesforce and 100% of your retail data can now flow through this entire life cycle with the addition of Retail Cloud and bringing stores into that picture.
And of course, just to finish this off on the slides, this also brings that unified retail commerce platform into the bigger picture of the Salesforce platform and Agentforce. And so now with Agentforce, we're bringing humans and agents together, so augmenting humans with AI. And we're now bringing this platform into that scope. As I mentioned on that earlier slide, we're now bringing Agentforce into the point of sale. And so you're now not just going to have a unified commerce experience with a unified authentic experience. And that also includes the back end, things like servicing, we'll use order servicing as an example, where you can now have agents that have instantaneous out-of-the-box visibility to customers and customer orders and able to service the customer across channels. And that is all native out of the boxes.
And now with that, I'm going to take us over to a demo, so we can see the product. And we're going to spend maybe about 10, 15 minutes here on the demo. And everyone, do you see my screen? I think so.
So what I have here is I have an iPad on my desk right here in front of me, and this is a production version of our platform. So you are seeing the same version of the platform that our customers are using today. And the logo in the top middle of Northern Trail Outfitters, this is just a fictitious brand that we've built a demonstration for. And so this is an apparel brand. I'm going to just take you through a high level of it today.
One thing, just to mention, to the left of that logo, I'm signed in here as a store associate. And we won't have a chance to see the back end today, so I'll just use this as a way to comment on the fact that not only is the front end flexible and CMS-driven, but you can have different POS types off of the same back end for things like an outlet store, a standard store, a pop-up store, but also by different roles. So you can actually have a different look and feel for, say, a manager or a sales associate or a stock associate, for example. In this case, we're signing as a standard store associate. But that level of flexibility is not just for one UI, it's for an endless number of UIs that you have full control over.
And so I'm on a home page here for a sales associate. And if you look along the bottom, we have these little widgets that we often refer to as themes. Everything you see here is CMS-driven. So every image, all the text, the themes along the bottom are all under your control through the back end, through the no-code CMS. And so on my homepage here, I have some CTAs that would be common use cases for a sales associate, so diving into things like product or customer search, looking at my Associate 360, so seeing my KPIs. And these are all natively built into the platform as well as things like checkout and pickup.
And I'm just going to swipe through just to sort of show you some of the different themes. So here, I have my POS theme where I have some CTs a little bit more dialed into traditional point of sale. And like, on the bottom right, just to like cash flow, so modern mobile solution that we have all of the core capabilities that you need for point of sale. So all of the cash oversight, reconciliation, safe management, all of the core operations are here inside the platform as well. So it's really a solution that's designed to allow you to operate your entire store end-to-end.
On the left, on the returns exchanges, I'm just going to click on this because I love to show this because in this flow for returns exchanges, we just have one field here for order number, not what's your online order number or your in-store order number or your receipt number. It's just one field that the store associate needs to input that number. To the right, there's a little barcode icon. I can use a hand scanner or the camera on the device to scan a barcode on a receipt off of an e-mail to pull up that transaction as well.
So I'd love to use this as just a simple example about what modern really means. And sort of like modern is also about usability in UX and how we've built a solution that's meant to really simplify things for the store associate and then ultimately for the customer. So in this case, it's not about where did your order come from. It's just freight, what order your number, let me type it in here. Let's pull that up and then start to take the next step customer.
And then over on to the next theme, we have clienteling. So we have a 360 view of the customer that we'll come back and look at shortly, signing up the customer, digitization of some clienteling staples like black books, collections as well as task management. And then the quiz, and I'm going to click on the quiz here, too, because this is another feature I particularly really love. I'd love to show this quiz that we have because the same CMS that's used to build the standard layouts is really powerful, and it's actually included in a complete form builder, and they can even do really complex use cases like this quiz builder you're seeing in front of you. And this is all driven through a no-code CMS.
And the reason why I really like it is because we live in an age of being able to collect a lot of implicit data on a customer. They clicked on this. They did this. They took that action. And we can collect a lot of that information on the customer. But we're not so great at collecting explicit data on a customer. And sometimes you might see sort of quizzes online, but now we can bring that kind of capability in-store as well. So you can actually have a conversation with the customer, collecting information about them, which we're then going to structure, attach back to their customer profile, which you can feed back into things like CDP to better segment and target that customer later. You can also have a team that might fill this out post the customer interaction. But the idea is that all of this is available inside one platform under one architecture.
And then, of course, we have the endless aisle. And so this is where your entire product catalog is going to be easily accessible and visible to the associate. This will allow them to go basically through your merchandising. And what we're going to do is take the same type of product that you have for your e-com platform, bring it into the point of sale with that level of complexity, that level of taxonomy, metadata, attribution. As a modern platform, we're designed to ingest that type of product and then build out the merchandising within this platform based on your standards. And it could be a match online, you could differentiate it in-store. But the idea is that you have the flexibility to be consistent or to change it maybe over time as you learn.
And then there's a full inventory management solution in the platform as well, so everything that you need from receiving products annually, inventory overview, purchase order creation, transfers, adjustments and a full cycle capability. And what we're trying to do is take what is often 4, 5, 6, we've seen upwards of 10, different applications in a store into one platform, into one login and one consistent UI for the store team.
And then finally, here at the end, we also have the order management feature. And so this is where that store that's turning into that DC point now has that ability to take orders that are flowing in from like buy online, pick up in store or buy on store, pick up in another store or fulfill from store and manage that queue and order life cycle through the same application.
So at the top here, I'm just going to click through into the store pickup orders and just kind of show you how, again, it's highly visual, that order will come in, the store gets notified. They can then go out, I'll pick the second order here. They can confirm that inventory, save, send an order status update back to OMS, informing the customer that the order is picked and now ready to be picked up. And then skip ahead, customer comes into the store, we can pick that item, see the visuals of the items, have the customer signed directly on the device. So this could be curbside, in the store, fixed point-of-sale or mobile point of sale and complete that transaction just easily and seamlessly, both operationally for the store and then for the customer as well when they come to pick it up.
And I'm just going to finish us off here with a transaction, so we can sort of see that flow. So I've got a hand scanner here in front of me. So I'm also just going to hand scan a couple of items into the cart and just kind of show that really traditional point-of-sale feel. I can scan items in. I'd love to do this on a random page, like the order page that we were just on, because you're never interrupted from that cell, right? Like, you don't have to go back, you don't have to click through. You can just start scanning in items, add them to the cart, so you're able to basically pick up with the customer wherever they are.
I can go into my cart here to start my checkout, ask the customer if they found everything they were looking for today. They said almost. They're looking for one item that they saw online, but they couldn't find it in store. And we say, "Hey, no problem. We're going to go right back to that endless aisle catalog where I can dive into the merchandising so I can look into women's. We can browse through the products together, visual, see all the descriptions, see all of the prices." In the top right, I can even drill down using my product attributes to filter on this based on the customer's input.
But of course, being founded by someone from Google, site search plays a big role in the platform. And so we have a really powerful native site search in the platform. So if I click into the bar at the top here, I can also just start typing in -- the customer saw an item online. Maybe they might have the SKU, maybe they have the product ID, maybe they don't. But what we can just do here is just start typing. I'm going to type really slowly, and I'm just going to start typing blue and then continue with jackets. Every time that wheel spins, that is a real-time search happening into the product catalog, pulling back all the results that match that search term.
And I love to do like just blue jackets. It's a simple search term, but it's actually defaulting to the blue imagery. So you also don't have to click through into each item like, well, let's see the blue of it. It will default to the color that you're searching for. It will use the attributes that you want to use. And this is a native site search built in the platform. And it's a single search field where you can search for a product ID, for a GTIN or blue jackets or anything like that. So it's one field for the store team to use. They don't have to worry about different search fields for different use cases, one field pulling back real-time results. You don't have to hit search. You don't have to wait for the results to come back. It's going to predictively update those results and then display them based on the attributes that you've entered.
And then I can click through on to my product where I can drive on to the product page where we have a full image carousel, so I can look at the products in detail. I can pinch it, zoom and look at the details with the customer. And then I can scroll down here. I can click on to different variants, so we can see the full color availabilities. And then below that, I can also see my size availability here as well. So I have complete visibility into not just this product, but its entire colorways, all of its size runs.
And then below the pickers, and I'll move it to the center of the screen, I can even see real-time availability in my store. And so you can see the small, if I click on to that, I can see it's unavailable, but I've got medium, large and XL. If I click on the all stores inventory overview, I can also see real-time inventory for all store locations, starting with the closest. So I can look at that inventory, see what's available for the customer if they need it immediately, but it's out of stock in my store, and then we can do a transaction to pick it up in the other store. I can even see information like on hand versus allocated to an order, things like in transit, so I can actually see a very detailed view of inventory. And you can choose what to show in your UI based on your SOPs. But the idea is we have that level of granularity that we can expose.
And then below that, I can see my full product details. And then we also have a product recommendations carousel here at the bottom. And this can utilize the AI recommendations tool within Salesforce, so you can drive that online and in-store for consistency, as well as you can have multiple uses of these carousels. So you can have complete the look, customers ultimately purchase. So ultimately, you can drive the recommendations using one singular tool and do it in a lot of different ways inside the store to assist that sales associate from that upsell, cross-sell capability.
But what I'm just going to do here is I'm going to flip this item to ship to address because now that I have seen the availability -- let's go to the small actually because that's out of stock. So now that I've seen availability and I know that I don't have this item in my store, I can see the network availability. I know that this item is available to ship. So I can easily flip this to ship to address or I can flip this to store pickup from that store list that I saw. We're going to click the ship to address here. I'm going to add this item to my cart, and I'm going to check out.
So now we've added that third jacket there that, that customer was looking for but couldn't find in the store today. So now we have what we call this mixed cart. And so now you can basically take any permutation of products and fulfillment options and bring them into one cart for the customer. And on the red shoes in the middle, I'm even going to flip those over to store pickup here. And inside the cart, I can manage this as well. So here, I can even jump to another view of those stores, I can find it, I can select pick up from that top store.
So I also just want to show how now I have one item at the top here, a jacket that's in the store, these are runners that we're going to pick up at a different store location and then the jacket at the bottom, which I'm actually going to ship to the customer. And of course, below the jacket, it's now asking for a shipping address. So this is a great opportunity to ask the customer to have an account with us. And so clicking to the top right, I can pull up my customer search where I can search here by loyalty ID, first name, last name. This is a layout driven by the CMS as well so you can define what's right for your brand.
I'm going to do a simple first name search here because I just wanted to show you multiple results coming back, and I want to point out how Rachel Morris at the bottom here has a badge next to her. And we can also visually badge customers based on segmentation inside the point of sale. So you can think of this from loyalty use cases from VIP or other components. So you can actually take segmentation from your CRM and display it right into the point of sale.
So I'm going to click on Rachel. I'm going to fetch her profile into the transaction. And now you can see the pickup info for the red runners and the shipping address here have all been updated, pulling in from the customer's profile. So we can also pull in this information, so sort of like that just that more seamlessness of taking data that we already have on the customer, pulling it in to make the transaction more seamless. On the right-hand side, we can support all modern tenders, things like cash, card, gift cards and even things like in-store pay by link and remote pay by link that I'm pulling up here. So you can even support really modern tenders, buy now, pay later. You're going to have customers paying outside of the store with remote pay by link.
And then the last thing I just wanted to show to finish this off today is I'm going to click on the customer profile on the top, and we're just going to look at that 360 view of the customer that we also have natively on the platform. And so here, I can dive into Rachel's 360 profile. I can see Rachel's details at the top. I can see her loyalty information in the middle. And this doesn't have to be a loyalty program. This could be any data you want to surface out of your CRM or CDP.
So I can see things like lifetime value, their spend, their loyalty level, rewards they have available. I can see their personalized recommendations that we're pushing down to them. So now be it online or in store, they have those same recommendations available to them based on the purchasing habits. We have things like their online wish list and their abandoned cart, so we can even see a wish list that they have online or a cart that they left online, so we can help pick up that transaction there with the customer as well. As a virtual closet, which is like an order history, pardon me, but broken out, so you can actually just see the products and use this to understand what this customer purchase and have that more engaged personalized conversation with them.
And of course, below that, we have a full order history where we can go into that order servicing I mentioned or returns. And at the bottom, we have customer notes, which allows us to basically add notes on the customer, tying this to the unified customer profile. And this then allows your store associates, your call center agents to all be adding details, qualitative comments on a customer, join it to the customer profile, bringing those 2 teams of yours together and allowing you to see these qualitative details on a customer and again, using it to further personalize and engage with them.
So that's all of our demo today. Thank you very much. I am now going to turn it over to Cheryl and Chad.
Thanks, Martin. Really appreciate you walking us through the demo. Excited to be here with Chad Best from Lovesac. Chad, thank you so much for joining us today.
Thank you.
Chad and I have been working together for quite some years, but I thought we would bubble us up and kind of start at the high level. So let's just talk total retail industry first and kind of put that out there, like what do you see happening in the industry? What are some of the trends that are impacting your business and kind of how they're impacting you guys?
Yes, absolutely. Great questions, Cheryl, and thanks so much again for having me. So a few things, I think, that really come to mind when I think about retail trends that I'm seeing today, first and foremost is AI everything, right? It's hard to ignore. It's everywhere. In fact, my most recent trip to NRF, it was hard to find something that wasn't AI, right? Like it really is just the way of the future. And so really thinking about how to leverage AI in your business, but in the right areas that make the biggest impact because, again, it is available everywhere. And so just ensuring that it's not disruptive.
I think another trend that I'm really seeing, so many retailers today offer free shipping, free returns and really trying to figure out their way out of this returns situation. And so really trying to figure out -- I think many brands are trying to figure out what is their kind of resale approach or what is their disposition strategy for returns as we continue to service those customers based on their kind of shipping and return expectations.
And then I would say the last big one, and Martin spoke to it earlier, is really just seamless customer experiences. Customers have really -- they've been shopping online for a long time, even more so today. I happen to oversee the physical aspect of our business at Lovesac, and they expect a seamless experience in-store all the way through POS that is just like a transaction that they would guide in e-commerce. So those are probably a few big trends that I think are really on my mind today.
Yes. I think they're on a lot of retailers' minds right now. And I think a lot of people are trying to, to your point, apply some aspect of all of those: how are they going to manage the returns, how are they going to leverage AI, right, and how do you make sure it's a seamless customer journey. It's out there in the market for sure. And certainly, part of that on the customer side, they change. Their expectations change faster than any of the ones out there. What do you guys do that's different? How do you adapt to meet these customer changes that are coming ahead of you guys so fast and previously?
As I think about customer expectations, look, it's ever changing, right? And so I think the most important thing that I would say here is unlocking the ability to learn. At Lovesac, we know a lot about our customers. We do a tremendous amount of research, a lot of analytics. We have an internal consumer insights team that really just does a lot of work to understand our consumer. In addition, we do CSAT surveys that we send to the consumer through different points of their journey, prepurchase, at purchase, post-purchase, et cetera, really just to learn what is on their minds, what did we do really well, but what could we do better.
And then as a leadership team, we prioritize those quarterly and those items make their way to our road maps. And so a recent example of this is really just seeing -- in the need for speed, we were shipping products very quickly to our consumers. But our products are a la carte, seats and sides that you put together to make a sectional couch. And as those orders were shipping with speed to get to the customer and what we thought was the right thing to do to get it to them quickly, orders sometimes got separated. And so they weren't being delivered as one complete order. And we heard that in our surveys that they would rather, more than speed, to have a complete order that they could unpack and assemble and put together and enjoy when they were ready to. And so it really shifted how we approached our supply chain and how we ship.
Yes. That's amazing. That's a great example of taking and hearing your customers' voice and saying how are we going to make a change that is going to be impactful for customers going forward. Love that. And of course, that's one side of it is the customer experience, but your associates have to be enabled to have the success story here, right? So your stores, like you said, high touch point for your stores and you oversee all of the operations there. But what does it take? I mean obviously putting together custom sectionals takes a lot of work. So your employees have to be well equipped. So what is it that it takes between the right skills and tech to make sure that they are enabled to have the best experience with your customers?
Yes. I'll start actually answering much the same way I did for the customer experience, and that's understanding your associate experience. So in the same way that we survey and learn from our customers, we do exactly the same with our associates. And so yearly, we do an engagement survey. And as part of that survey, there's a full section, which is dedicated to really just the operational components and even the technology that we offer them to work within.
And in fact, just going back in 2021, 2022, that survey demonstrated that we had some problems with our previous POS provider. They were getting lots of time out during payment processing. It was really slow. So they were killing a lot of time kind of small talking with customers, unable to assist another guest because the POS just wasn't functioning. The technology wasn't functioning the way that we needed to. And that's actually how I found my way to modern POS as a customer was for exactly that reason. Again, same as in the customer experience, how do we take that associate feedback, bring it into our road map and POS was a big one for us to solve for, and that's exactly what we did.
Yes, it's been a great partnership, for sure. I certainly love going into your stores now and every associate every time is so happy when I pop in a store. They're like, "It's so nice to see you again." They're super happy. So it's been a great partnership for both of us, and I'm so happy that it's been working out for you. And of course, technology investments, they are critical. You guys found that with the store point of sale and having to make that investment to enhance that experience. But what are some of the other areas that retailers should be focusing on as it relates to technology and some of the investments they should be making there?
Yes. One of the biggest pieces of advice, I think, that I've learned over the years is really not to purchase technology for technology's sake, but to really understand what's the problem that you're trying to solve for, but not just the problem today, what are the challenges that you think you'll have as you continue to grow 3 years from now or 5 years from now and are you selecting a technology partner that provides you that capability or that ability to continue to grow. And so I think it's just a really important part of thinking about technology. Yes.
Yes. It makes total sense and really leads us into this next piece about modern point-of-sale solutions, right, and how they're becoming more advanced and more advanced. And we're trying to do the same with you, right? We listen to our strategic partners. We hear about the next feature sets that are being needed. But if you had to give advice to other brands and other retailers about their customer experience in the stores, obviously, listening to the customers, listening and trying to find those pain points has got to be a key component of that. But what are some of the other things that they should be looking for?
Yes, sure. So a couple of table stakes ones that I mentioned earlier, but they're worth mentioning because of the situation that I was in, but speed and accuracy kind of number one, but those should be table stakes, but unfortunately, they're not always. And so I think that's important; an open API or the ability to adapt and grow because your business will change and you want to integrate, you want to do new things, and so choose a partner that is willing to grow with you and has some customizable options.
Martin was showing earlier in the demo, the ability to customize the home screen where the associate or the manager goes. That makes a big difference in the associate experience. And I would say ease of use is another big one. It was a game changer for us at Lovesac. We spent weeks prior teaching our associates not just how to use the technology, but how to use all of the workarounds that we had created in order to use the system we had. It's just not true today. An associate or a manager that's new with us can pick up an iPad and within just a few moments, once they understand the product, can find their way around modern POS and immediately begin building a quote or building a transaction without any sort of instruction manual or user guide. It's really just that intuitive.
And then one final thing that I think I would say here because environments change as well in how you interact with consumers. So for us, in a furniture retail environment, sometimes I'm at a cash wrap desk and I want a stationary kiosk, where others I'm sitting with you on a couch and we're building something together perhaps on a tablet, or I might be kind of moving around the store and picking different products, different fabrics, et cetera, and maybe a mobile solution is best. And so having that flexibility, I think, has certainly been an unlock for us as well.
That's awesome to hear. And you talked about the different user interfaces that you have for maybe a store manager versus an associate and the ease of use to be able to make those changes as Martin was kind of demonstrating the configurability. And it's interesting, too, right? Because on your side, the operations team actually owns that back-end at the console, right? So when you think about the ease of use, not only for the store side, but even in-house, the fact that you've got somebody within the store operations world that's able to own and configure the point of sale, it's not requiring heavy IT, heavy coding, she's able to just go and run with it, right?
No formal POS training and no formal IT training, she has the ability to reconfigure, launch new products, customize, load new promotions with ease. And so yes, it's really a game changer on the back end as well. That's an excellent point.
Yes, that's awesome. And then, of course, we always talk about customer experience, and that's I know at the heart of everything that you do, eat, breathe and sleep right. But what's next for you guys in terms of the customer journey? And where are you looking to enhance the next thing? I guess, probably getting a ton of feedback with all your surveys at the different portions, there a different portion of the journey that perhaps you're focusing on? Like, what's next for the customer experience?
Yes. A couple of things in my mind. So Lovesac, I think, is a little unique in the furniture vertical for how we sell. At heart, we're a product-based company. And so though we still offer aesthetic and style, it's certainly part of buying furniture. We also are selling products that have a lot of other features and benefits, embedded sound systems, recliners that you can move around to any seat. And so all of those things take a fair amount of demonstration.
And so as I really think about customer experience, specifically in our touch points today, I've been focused a lot on how do we bring in new innovation without disrupting the associate selling experience. It's a very scripted experience. It's very well choreographed. Our associates do an amazing job with it, but we're innovating now at rapid speed. And so how do we do that and bring new products and services into the pipeline and still offer great experiences to not just our customers, but to our associates as well. And so certainly something I've really been focused on in our journey.
Yes. No, that's a great point. Yes, it's ever evolving, and there's always going to be newness on how you continue to engage differently. And then, of course, omnichannel is always forefront of everybody's mind. We talked a little bit about unified commerce today and the vision and the future of Retail Cloud with modern point of sale, combined with Commerce Cloud and order management and really, that convergence of online and offline. And what does the future look like for Lovesac when you think about these 2 channels being separate and getting those put together?
Yes. I go back and maybe similar for others on the call, but I often reference the pandemic as kind of a time period that was really the tipping point for us at Lovesac. We were talking about omnichannel before, and we were dabbling in it at best. But when we closed all retail stores and for a period of time and those customers began to reach out to customer service or to try to purchase online, we very quickly were able to identify where were the friction points in the experience and how do we want to go about solving them. I'm fortunate that my e-commerce partner and myself have worked together for a decade. And so we make all of our decisions about the customer experience together, and that includes how we go to market with our systems online and in showroom.
But a recent example of that, a very large portion of our transactions at Lovesac begin as a quote. It's not super easy to configure how you want to build your couch. And so customers come to the website, they learn about Lovesac. They come to a store, they build something and then they usually go home to measure, think, consider, et cetera. And so just this past year, our e-com partners said, "Okay, let's figure out how to really close this gap from an omnichannel experience. Let's harness the power of that pipeline that you've built in retail stores and let's provide opportunities that a customer could go to lovesec.com, pull up that quote, edit, make changes if they want and convert online." And so we'll never be done because it's always changing, but really just always looking for where there are friction points and identifying how we might be able to close those.
Yes. It's a great concept. And you think about the purchases of a brand-new sectional, right, to your point, you don't make that decision lightly. It oftentimes requires some additional thought. The ability to now be able to go online and make some changes in edits to then complete it. One less trip for a customer, one less phone call that a customer has to make, like I could see that being such a game changer for your business. Absolutely amazing.
So let's talk a little bit about loyalty. I mean I'm obviously a Lovesac customer myself. So I certainly have my loyalty, and that will be forever there. But how do you view loyalty, loyalty programs and especially as it relates to point of sale? As Martin kind of showed, the clienteling and the 360 view of the customer, the ability to designate loyal customers, being able to understand rewards and points and all these different components to keep that customer coming back for more, coming back for the latest trend, the latest item that you guys are launching, like how do you guys view loyalty? And what do you think about that?
Great question. And I'll try not to get too carried away here. But essentially, one of our strategies at Lovesac is essentially the Lovesac flywheel. And the left side of that flywheel is all about new customer acquisition, opening new touch points, developing new product platforms. But then the right side of that flywheel is lifetime value. And we design our products as platforms that you can continue to evolve upon. They're designed for life. They're built to last. You can have them forever if you choose to. And so because of that, you can add a recliner 3 years from now to a sectional that you already bought. You can change your covers. You can change your cushion fill, your arm style, et cetera. And so we have a lot of repeat customers at Lovesac that do exactly that.
And so because of that, clienteling and loyalty are both incredibly important to us. We spend a lot of time with the customer during their initial interaction. And we usually have a pretty good idea of what they're purchasing today, but also what are their next couple of purchases that are on their mind as well. And we actually have just started to leverage the quiz module that Martin was sharing earlier in order to collect some of that additional ancillary information about a customer so that we can keep that relationship going, not just to purchase but beyond purchase as well.
That's fantastic to hear. Like that will be a great -- I could see you guys using a lot of that rich data that you're able to collect on your customers to keep them coming back. It's fantastic. And then lastly, I'll kind of wrap it up with this last question, which I know is near and dear to Lovesac's heart, but certainly as it relates to Salesforce as well and certainly, sustainability just being such a key component of everybody's top of mind these days. And maybe you can share with us a little bit about the steps Lovesac has taken in terms of their sustainability programs and the process there.
Yes, absolutely. I mean we certainly have a goal probably like many others to be carbon-free. And I'll say those sustainability for Lovesac means even a little more than just saving the earth or just recycling. We actually design our products to be sustainable, meaning that you can use them forever, as I mentioned a moment ago, if you want to. And so they're high quality. They have a lifetime guarantee. And so because of that, we keep traditional couches out of landfills because you can buy your sectional, they're endlessly rearrangeable, configurable, and so you can do anything you want at any time you want. And so that alone makes us sustainable.
The fabric upholstery that is underneath the covers that all of our seats insides are covered in is a fabric called REPREVE. We recycle millions of plastic water bottles to make that fabric and in fact, one of the largest users of REPREVE fabric in the retail space, certainly today.
And then there's all the other initiatives that people do, right? By just leveraging modern POS combined with a digital quote system and the quiz module I spoke about a moment ago, those alone are saving us hundreds of thousands of sheets of paper that ordinarily we would have used either to follow up with customers internally or to even send them home with as well. And so the whole experience is just much more modernized, but makes us a lot more sustainable as well.
Yes. That makes complete sense to me. And obviously, I know a lot about your products and your solutions, having been working with you for quite some time. So I obviously knew about the product and the recycled bottles, but love to hear the story, too, about how modern point of sale can help you with your sustainability efforts, which is fantastic.
Just one more point that I'd like to make about sustainability because I think I spoke to it in the first question, and that is about this notion of resale and figuring out returns. And so Lovesac is on a mission right now to really figure out the circular operations program and to really understand how we can bring trade-in and resale to the furniture space. And so because of that, we've been doing some internal pilots, and we have some consumer-facing pilots coming later this year to really provide customers the ability to trade in product and buy new things that they want.
That's exciting. That's exciting. That should be a really great pilot. Looking forward to experiencing that one. Awesome. Well, Chad, thank you so much for the chat today. I really appreciate your time and partnership as always. So thank you for being here.
Thank you. Appreciate it.
All right. With that, Martin, I will hand it back over to you.
Thanks very much. Awesome conversation, guys. Just really cool to hear all of the stuff, Chad, you went on at Lovesac.
And so thank you very much, everybody, for joining us today. We're going to wrap up, give everybody a couple of minutes back. Thank you again, Chad, for being here. Thank you, Cheryl. As a reminder, the webinar is going to be available through the URL. You're going to get an e-mail tomorrow, and there is the resources link below the slide. So we hope you all join us again in the future. Have a great day, everybody. Thank you very much.
Thanks guys. Buh-bye.
Thank you.
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Salesforce — Special Call - Salesforce, Inc.
Salesforce — Special Call - Salesforce, Inc.
🎯 Kernbotschaft
- Essenz: Salesforce hat Retail Cloud (ehem. PredictSpring) als GA‑Webinar vorgestellt: ein cloud‑ und mobilzentriertes Point‑of‑Sale‑System, das Stores nativ in Commerce Cloud, OMS und Data Cloud integriert, Offline‑Betrieb bietet und Agentforce/AI‑Funktionen für personalisierte In‑Store‑Erlebnisse ermöglicht.
🚀 Strategische Highlights
- Produkt: Headless UI und No‑Code‑CMS für schnelle Anpassung; Funktionen zeigen Clienteling, Quiz‑Formulare, Endless‑Aisle, Inventarmanagement, Mixed‑Cart und native Produktsuche.
- Integration: Native Verknüpfung mit Loyalty, Order Management und Commerce Cloud; einheitliches Kundenprofil und AI‑Basierte Empfehlungen sollen Omnichannel‑Workflows vereinheitlichen.
- Skalierung: GA vor kurzem, läuft auf Hyperforce (AWS/GCP‑Layer) zur globalen Performance‑ und Ausfallsicherheit; Zielgruppe sind spezialisierte Einzelhändler (Apparel, Home, Beauty u.a.).
🆕 Neue Informationen
- Neu: Produkt ist laut Präsentation vor etwa einer Woche allgemein verfügbar; bis Sommer wird native Loyalty‑Integration erwartet. Patentierte Offline‑Modi, Mixed‑Cart‑Flows und ein integrierter Quiz‑Builder wurden als unmittelbar verfügbare Features demonstriert.
⚡ Bottom Line
- Fazit: Retail Cloud erweitert Salesforces Addressable Market ins In‑Store‑Softwaregeschäft und stärkt das Unified‑Commerce‑Argument. Potenzial für wiederkehrende Umsätze und Cross‑Sell in bestehende Kundenbestände ist gegeben; Anleger sollten Umsetzungstempo, Integrationsfortschritt und Kunden‑Adoptionsraten beobachten.
Salesforce — Q2 2026 Earnings Call
1. Management Discussion
Welcome to the Salesforce Second Quarter Fiscal 2026 Conference Call. This conference is being recorded. [Operator Instructions]
At this time, I would like to turn the call over to Mike Spencer, Executive Vice President of Finance and Strategy and Investor Relations. Sir, you may begin.
Good afternoon, and thanks for joining us today on our fiscal 2026 second quarter results conference call. Our press release, SEC filings and a replay of today's call can be found on our website. Joining me on the call today is Marc Benioff, Chair and CEO; and Robin Washington, Chief Operating and Finance Officer. We also have Srini Tallapragada, President and Chief Engineering and Customer Success Officer; and Miguel Milano, Press Chief Revenue Officer, joining us for the Q&A portion of the call.
Some of our comments today may contain forward-looking statements that are subject to risks, uncertainties and assumptions which could change. Should any of these risks materialize or should our assumptions prove to be incorrect, actual company results or outcomes could differ materially from these forward-looking statements. A description of these risks and uncertainties and assumptions and other factors that could affect our financial results or outcomes is included in our SEC filings, including our most recent report on forms 10-K, 10-Q and other SEC filings. Except as required by law, we do not undertake any responsibility to update these forward-looking statements.
As a reminder, our commentary today will include non-GAAP measures. Reconciliations between our GAAP and non-GAAP results and guidance can be found in our earnings materials and press release.
And with that, let me hand the call to Mark.
All right. Hey, Mike, thank you so much. I'm really excited to get into the call. And as you saw, we really had a great quarter to close out the first half of the year with outstanding performance across all of our key metrics, including our revenue, our margin, our cash flow, our CRPO. And even our AI and data cloud numbers were all incredible.
We outperformed on Q2 revenue with $10.25 billion, up 10% year-over-year and 9% in constant currency. Miguel's sales team drove incredible momentum. Net new bookings from deals over $1 million grew 26% year-over-year. And we closed deals with companies like Dell, Marriott, Eaton, U.S. Bank, Japan Post Bank, Lululemon and the U.S. Army.
And non-GAAP operating margin came in strong at 34.3%. And we outperformed on CRPO with $29.4 billion, up 11% year-over-year. And the AI and data product line is up 120% year-over-year.
We're on track to close out fiscal '26 as a record year, raising our guidance on the low end for revenue, raising on non-GAAP operating margin and cash flow. And we expect to finish with nearly $15 billion in operating cash flow. That's just incredible and a huge raise from the previous quarter.
Make no mistake, these results aren't just financial milestones. It's the growth that we are seeing, particularly with [ Agent Force ] and Data Cloud, and it's proof and you're about to get into this now as I start to really give you our fundamental organizing principle for the company and what I believe the enterprise software industry is about to become because the agent -- agentic enterprise, the agentic enterprise, the real manifestation of what AI was meant to be, well, that agentic enterprise has arrived. In the 3 quarters since we launched Agent Force, we have now won more than 6,000 paid deals and more than 12,500 overall. And 40% of our Agent Force new bookings this quarter came from existing customers extending their investment with Salesforce. And it's demonstrating the value that they're getting and how the flywheel is really working.
We've seen a 60% increase quarter-over-quarter in customers who've gone from pilot to production and they're expanding use cases and scaling consumption. And this is just the beginning of the most transformative time in our industry ever.
I've never been more excited about anything in my entire career. We're about to get into it. I've spent weeks on the road this summer meeting with CEOs, CIOs and frontline teams. And one thing is extremely clear to me, every single one of our customers is becoming an agentic enterprise. It's a huge vision for the future. It's a huge vision for the future of business. And really, it's a huge vision for the future of Salesforce.
But this isn't just an upgrade. This isn't simply just some automating some existing business process these agentic enterprises. Well, for Salesforce, it's certainly true. It's a complete transformation. And for our customers, the agentic enterprise is a complete reinvention in many cases of who they are and what their potential is. It's a shift from traditional hierarchies to reshaping the entire company from busy work to orchestrating workflows, from siloed teams to seamless collaboration, from clicking and routing to natural conversations. And hours are shrinking to seconds, employees and customers are being augmented.
But ultimately, it's about this. It's about humans and agents working together with every decision grounded in trusted data. This is, as I said, what AI was meant to be.
And I'd just like to talk about what that agentic enterprise means for us at a very high level, how we're going to define it. And then also like to talk about what some of our customers are doing and what we're doing as well. I mean, I think that across our portfolio, we are adding these native agentic capabilities into every single one of our products. In sales, every prospect is finally getting a call back, agents qualify at scale, humans close the deal.
I mean let me just get into that for just a minute. Our Sales Cloud for years has been an app that thousands or millions of salespeople use to manage their sales every single day. But now riding alongside every salesperson is an agentic salesperson. And that agentic salesperson is calling every single person back. And how that relates to Salesforce, well, let me tell you that, well, maybe somewhere between 20 million and 100 million people who have contacted Salesforce in the last 26 years, they haven't been called back. It's just because we didn't have enough people. But now with our new agentic sales, everybody is getting called back. It's a huge breakthrough and something that every company is going to benefit from.
And in service, we've been talking about that now for months, you can see our agents are handling millions of conversations while humans are delivering the empathy and expertise. Well, it's a bigger story than that, where you know that we have delivered in the last 9 months about 1.5 million conversations just for our own company on help.salesforce.com. And you also know that we continue to have thousands of humans who are also delivering their support answers. Well, guess what, the CSAT scores are about the same.
In field service, agents orchestrate scheduling and logistics so technicians can focus on solutions. I saw it myself at my home. I have this incredible device from Eaton, one of our large customers using our field service product. And it actually connects my air stream trailer to my house. And when the technician comes out to work on it, well, they're able to use the agentic capability to learn as much as possible about the product that I'm using and how to fix it and how to repair it, while also managing the traditional system of record that's on the field service capability, managing all the field service and service operations through the field service capability. It's really pretty awesome.
And we've been showing now for a few months, starting at our Tableau conference, the new version of Tableau, where agents surface insights and make recommendations instantly and where agents and humans are working together to make smarter, faster decisions.
One really cool thing when we look at our marketing product, and I'm sure you know, we do about $11 trillion e-mails a year to our customers, well, those are all one-way conversations. But now we're demonstrating to our customers and about to release our new e-mail platform that provides every one-way conversation into a 2-way conversation. And agents are going to turn these one-way e-mails into 2-way conversations.
In commerce, it's the same thing. Agents are giving every seller superpowers and shoppers a personal assistant. And if you've seen anyone from Salesforce recently, have them show you how we're using Slack as our interface to our own agentic enterprise where we have dozens of agents with people and apps and LMs, all in one conversational agentic workspace. It's pretty cool. And these agents are operating across apps, departments, silos, all running off of our data cloud, all running off of agent force. It's an incredible transformation of our product line, but really of our company. Not just of our company, but of our customers, too. This is a moment in business that we'll never forget where every business is becoming an agentic enterprise.
If we look out into our customers, we're already starting to see some incredible examples. Let me tell you, DIRECTV save billing reps nearly 300 hours of inquiry handling with Agent Force. And Employee AI Agent executed 50,000 actions in a week. I've been working with DIRECTV for more than 20 years at Salesforce. And I'll tell you, when I wrote that line for the script, it just kind of occurred to me, "Wow, I think only about a year ago, we hadn't even started using the word agent or agentic or Agent Force at Salesforce." And here we are talking about one of our largest and most important customers receiving this incredible benefit.
Engine, an incredible company, projecting millions in annual savings by cutting call times. PenFed, we talked about, many scripts that we've had, already projecting millions in annual savings by using Agent Force in its loan underwriting. And our good friends at Under Armour and Kevin Plank, well, he more than doubled his case deflection rate and boosted customer satisfaction by double digits. And they did it in under 60 days. Kind of an incredible thing to see the speed of these deployments in enterprise software.
Now a lot of our employees are excited about Reddit because they've reduced average resolution times from 8.9 minutes to 1.4 minutes. And Telepass, well, they've powered more than 275,000 agentic conversations over 5 months. And the way they got it in the script is "We can't believe the speed and growth of these conversations just in the last few weeks," a conversation with the management level that they've become one of our fastest-growing agent force customers.
So it's no wonder we're seeing so many companies build on their initial success. Our good friends in Copenhagen, Pandora, the amazing jewelry retailer, Alex's entire team scaled from 1 agent to 3 in a single quarter. And I'm so glad they're coming to Dreamforce to show everyone exactly what they're doing.
And our friends at Indeed have more than doubled the number of actions taken by their customer-facing agents and added another agent in Slack to drive internal productivity.
And finally, I have to mention because it's kind of an amazing story, that Williams Sonoma, and we've only been live for a few weeks, started with Agent Force powering customer support for just one of their brands. I think you know they have like quite a few amazing brands like Pottery Barn and West Elm and others. Well, now it's rolled out along 8 of their brands and as well as agents for other use cases, including a sous chef agent, that is helping customers choose cookware and guiding them step-by-step through recipes. They are finding incredible new ways to use the Agent Force platform. And they're doing it side by side across their entire sales force deployment.
Now these are all examples, including Salesforce, of an agentic enterprise in action. But it's really about how each company is transforming to become an agentic enterprise. And none of this is possible without Data Cloud. Data Cloud is the heart and soul of the success of these agents because it is providing the data and the metadata that you need and the context to get the accuracy.
We probably have the highest accurate agents in the industry, and the way that we're achieving that is through our data cloud. It's this Data Cloud as well as Tableau and MuleSoft and soon Informatica, all working together to really helping our customers to clean and harmonize their data and provide it in a way that can be consumed by our Agent Force platform to provide this level of accuracy.
I think the data business is probably the most strategic and most important business for Salesforce going forward. And already, it's a $7 billion business. And Data Cloud is having a great year. It had 140% year-over-year growth in customers and 326% growth in [ Rose access ] by zero-copy integration. The usage numbers are really just off the charts. But over half of the Fortune 500 are already on Data Cloud, but it's really just the very, very beginning.
Now FedEx, and you're going to see them at Dreamforce, their Chief Operating Officer, Richard Smith, is coming to be part of my keynote. Well, let me tell you that they've got unified data across all their platforms now with Data Cloud, and the numbers that they're telling us that they're saving, well, I'm not going to -- I'm not going to take away Richard's punchline from the Dreamforce keynote, it's like numbers I've never heard in terms of what the amount that can be saved by technology.
And now if a business customer [ isn't ] actively shipping, our own marketing cloud campaign is automatically triggered and sales reps are alerted and it's all happening through our Data Cloud. And this idea that FedEx has seen a double-digit increase in the percentage of customers who signed the contract and proceeded to start shipping, it's dramatically surprised them what has been possible in such a short period of time. And honestly, it's also surprised us.
Now I want to mention 2 areas where we're laser-focused and where the opportunity remains absolutely enormous. And that is public sector. But also a new product category for us, which a lot of you know, ITSM or IT service. Now let's talk just briefly about the government.
Now you already know, our government is already our largest and most important customer. It's a multibillion-dollar customer for Salesforce. And we've been driving efficiency and performance and taxpayer savings for more than a decade. Everybody knows that we run the VA, the Veterans Affairs, and the U.S. [ Coast Guard ] and so many great agencies. But we're starting to expand what we're doing even more and moving more into these DoD agencies as well. And this quarter, we finalized an incredible agreement, another one with the U.S. Army, a fast pass that enables Army teams to quickly access and deploy Salesforce.
It was a huge win for us. And already, we're helping the Army operate more efficiency, streamlining how they identify and elevate leaders, simplifying congressional reporting, powering Amazon like Marketplace for their tactical gear. I spoke with them yesterday. And I just, of course, first wanted to thank them for their service.
But second, I just wanted to say that it's incredible how they're looking at our technology to really transform their own operations. And now with Agent Force for public sector and FedRAMP High certification, we're able to sell more to the government than ever before because we're bringing the power of the agentic enterprise directly to the government. The Army is already planning to launch a digital front door for its Human Resource Command, providing 24/7 powered service and support to all soldiers and personnel and millions of veterans. And we have lots and lots of ideas at where we're going to be able to provide value for the U.S. Army. And in the 21st century, agents just aren't optional. We know that. They're mission-critical.
Well, there's another area where that's absolutely true, and that's in the world of ITSM and IT service. It's an application area that we just haven't gone to before. But I'm very excited that next month, and you're going to see this at Dreamforce as well, that we're launching our own agentic IT service platform. A lot of our existing customers have been asking for this. We're bringing a whole new level of capability. It's agent-first and it's Slack-first, that is right inside Slack, you're going to be using our agentic IT service capability.
It's natively embedded where employees already work with 0 learning curve. And with agentic IT service, well, every request is becoming a conversation where agents work hand-in-hand with IT teams proactively fixing their problems. It's going to be an incredible growth driver for the company. But it's just really another example of how every platform is going to become agentic. And I think we're really excited that we're getting there first.
And it's a very democratic platform. A lot of the ITSM products have only served the very highest end of the market with maybe 1,000 customers here or 1,000 customers there. But the thing about Slack is that it's used by about 1 million customers worldwide. And I think all of them are going to be able to be able to benefit from this IT service platform. No one else is delivering this level of agenda capability and digital labor at scale.
Now we know how to do this because our own first customer for this, well, it's us. We are Customer 0. And over the last 6 months, as Customer 0, we've been doing all of these critical things that I've mentioned. Yes. Yes, we've done the 1.4 million customer support conversations with a 77% resolution rate. Yes, we have the sales agent that's qualifying prospects and generating pipeline. And yes, over 26 years, we just let too many millions of prospects go untouched. Mea culpa, that was our fault.
But in the last 7 weeks, this sales agent that we've just built, well, it's had conversations, conversations with tens of thousands of inbound leads, even setting up appointments with human [ SDRs ] and helping close deals. And we have it running in customers as well. It's been incredible what the opportunity is.
Look, we all know the agentic enterprise is here. We all know the agentic enterprise is the next wave of business. We all know that it's going to fundamentally reshape and rebuild and recast all of our companies. And we know that what's going to happen is going to be something that we could never have expected where humans and agents are going to be working side by side.
And look, Salesforce is going to lead the way. There's no question about that. We've built the software infrastructure for the agentic enterprise, we have our metadata platform unifying our apps, our data and agents into one powerful agentic operating system. We are rebuilding every single 1 of our products to be agentic. We're delivering almost every single one of those products at Dreamforce.
And at Dreamforce, you're going to see all of these products. You're going to see hundreds of customers that have deployed these products. And you're going to hear directly from leaders like Dow and FedEx and Accenture and Smartsheet and Williams Sonoma and Pfizer and OpenAI and Anthropic and so many others about how they are becoming agentic enterprises and using our Salesforce agentic operating system.
It's a funny thing. I don't think in the last earnings script, well, I guess, maybe if you go back a year ago, like was I even talking about agentic or Agent Force or agents? And now if you talk about the agentic enterprise, it's another layer above that. So you're going to see that we are rapidly moving to what the next generation of technology is. And at Dreamforce, you're going to see incredible new capabilities, like I said, not just the ITSM product and all these new platforms. You're going to see Agent Force version 4.
Well, it's going to be amazing, and you're not going to want to miss it. it's going to be October 14 through 16 in San Francisco. We have an incredible show put together. We've even got a great concert for our children's hospital put together with Metallic and Benson Boone. We've got some amazing surprises for our keynotes. But you're going to just see the future of technology. And let me just say this, at Salesforce, we've always believed that business is the greatest platform for change. We believed that when it was in the world of mobile and social and we believed that before there was AI. That was true in the cloud.
Well, the agentic enterprise for us is just not about efficiency or growth. It's about making a positive difference in the world. It's one of our core values at Salesforce, from helping companies serve their customers to driving sustainability to supporting communities. And this transformation is grounded in our purpose and in our values, and you're going to see all of that at Dreamforce as well.
Okay. Well, I'm really excited to have all of you on the call and answer your questions. And now over to Robin.
Thanks, Marc, and good afternoon, everyone. As Marc shared, we closed the first half with strong momentum and are on track for a record year. We're delivering customer success, executing with discipline and setting ourselves up to accelerate profitable growth.
The agentic enterprise is here and we know this firsthand. As Customer 0, our own sales, service and Slack agents are augmenting teams across the company, transforming how we work and driving operational excellence. We're also helping our customers like Lennar, Vonage, Booking and Pearson become agentic enterprises. They're trusting Salesforce to unify their data, apply real-time context and securely deploy agents that automate routine work, streamline operations and elevate every customer interaction.
That is why Data Cloud and AI ARR continues to scale, reaching $1.2 billion in Q2, growing 120% year-on-year.
Now let me give a little bit more context on the strong results for the quarter. As Marc shared, revenue in the second quarter was $10.24 billion, up 10% year-over-year in nominal and 9% in constant currency. This was better than expected, driven primarily by onetime licensing revenue and professional services recognition as well as strong execution. Subscription and support revenue grew slightly above 9% in constant currency.
We delivered another quarter of profitable growth with Q2 non-GAAP operating margin up 60 basis points and GAAP operating margin up 370 basis points, marking a 10th consecutive quarter of operating margin expansion.
Current remaining performance obligation, or CRPO, ended Q2 at $29.4 billion, up 11% year-over-year in nominal and 10% in constant currency. This was also better than expected driven by sales execution, particularly in creating [ close ], SMB and big deals.
As you know, we've built a resilient business with a diversified portfolio of products and our customer base across various geographies, segments and industries. From a geographic perspective, we saw strong new business growth in the U.S. and pockets of EMEA, particularly the Netherlands and Switzerland, while the U.K. and Japan were constrained. From a segment perspective, we continue to see strong performance in our small and mid-market business this past quarter. And from an industry perspective, technology and comms and media performed well, while retail and consumer goods and public sector remain measured.
These results reflect our disciplined focus on the 3 strategic priorities I laid out last quarter. I'll walk you through our progress on each.
First, we focused on delivering customer success and accelerating data and AI adoption. Customers continue to trust Salesforce for their most mission-critical workflows. In fact, service and platform were in all of our top 10 wins and 70% of our top 100 wins included 5 or more clouds. Further, building on that solid foundation, data and AI products were in 60 deals greater than $1 million.
Our consumption model is showing strong early success. I want to underscore what Marc just talked about. More than 40% of our data cloud and Agent Force bookings this quarter came from existing customers expanding their investment. Agentic AI and data make the capabilities of our unified platform, the information, the logic and the workflows, more important and valuable than ever before.
And we are making it even easier for new customers to get started. Last month, we announced new flexible payment options for Agent Force, including pay-as-you-go, to lower the barrier to adoption and encourage experimentation. And following their launch last quarter, Flex Credits now account for 80% of Agent Force Q2 new bookings.
As Customer 0, our internal deployment is key to our second priority, operational excellence to maximize shareholder value. In Q2, we expanded 24/7 instant support to 6 new languages, which combined with English now cover over 94% of our global case volume. Earlier this year, we launched our IT and HR agents in Slack to support our employees. And in July, we launched dozens more specialized agents in Slack. We believe that being agent-first is a key driver of our own long-term margin expansion.
As part of our lean agentic enterprise transformation, we're making smart trade-offs as we manage our portfolio of products and end markets. We are reallocating resources and ruthlessly prioritizing our investments to accelerate data and AI adoption and drive further growth.
Finally, all of this is underpinned by our third priority: maintaining a responsible capital allocation strategy. Our strategy is simple: make disciplined investments to fuel profitable growth and maintain a balanced approach of return of capital to our shareholders via share repurchases and dividends.
Leveraging our responsible M&A framework, we are making strategic investments that accelerate our agentic road map. In the last few months, we closed the acquisitions of Convergence AI, Blue Birds and Y, and entered into a definitive agreement to acquire Regrello, bringing in key talent and technology to accelerate our innovation. These assets will unlock valuable new data and agented capabilities for our customers.
Also a quick update on Informatica. We now expect Informatica to close in the fourth quarter of FY '26 or early in FY '27. At this time, given the variability and potential closing timing, we have not included any contribution from Informatica in our guidance.
And on capital return, in Q2, we returned $2.6 billion to shareholders through buybacks and dividends. This brings our total capital return since the program began to nearly $27 billion. And today, I'm pleased to announce that our Board has approved a $20 billion expansion of our share repurchase authorization.
So finally, let's get into guidance. We are pleased to raise the low end of our fiscal year '26 revenue guidance to $41.1 billion to $41.3 billion. This results in growth of approximately 8.5% to 9% year-over-year in nominal and 8% in constant currency. On foreign exchange, we now expect a $300 million tailwind, up $50 million since our last print. We are reiterating our subscription and support revenue growth of approximately 9% year-over-year in constant currency, driven by the momentum in data cloud and agent force this year. This is partially offset by weakness in marketing and commerce and slower growth in our exploration base.
We are pleased to raise our non-GAAP operating margin 10 basis points to 34.1% for the year, building on the continuous improvement from the last few years and aligned with our ongoing commitment to long-term margin improvement. We now expect GAAP operating margin of 21.2%. This is inclusive of additional restructuring charges.
We are also raising our annual guidance on operating cash flow growth to 12% to 13%. This is driven by cash tax savings as a result of the recently enacted tax bill. We now expect CapEx of slightly below 2% of revenue, resulting in free cash flow growth of 12% to 13%.
Turning to Q3 guidance. Revenue is expected to be $10.24 billion to $10.29 billion, up 8% to 9% year-over-year in nominal and 8% in constant currency. CRPO growth for Q3 is expected to be slightly above 10% year-over-year in nominal, including a $300 million FX tailwind, resulting in slightly above 9% constant currency growth. As a reminder, while we have seen more normalized bookings growth recently, CRPO will continue to be impacted by the cumulative effect of the measured sales performance that started in Q2 fiscal year '23.
In closing, we continue to deliver strong results. And by investing with discipline, we are positioning ourselves incredibly well for the agentic future. We're excited to share more about our product strategy and how we are delivering the agentic enterprise at Dreamforce in October. I look forward to seeing many of you there.
I'll turn it back over to Mike.
Thanks, Robin. Operator, we'll take the first question, please. .
[Operator Instructions] Your first question will come from Kash Rangan with Goldman Sachs.
2. Question Answer
One for you, Marc. The debate that has surfaced lately is, has SaaS outlived its long run? Tech cycles have rarely lasted this long. So how defensible is SaaS, particularly the category that you're in within SaaS against disruption from AI native apps and maybe custom-built AI?
One, if I could sneak one for you, Robin. Data Cloud and Agent Force showing triple-digit growth. When does that inflect the top line?
Well, thanks, Kash. I think that you're absolutely right. The software industry is going through a tremendous transformation, and it's really driven by kind of the fundamental acceleration of artificial intelligence. Now I think you know that Salesforce has been AI for more than a decade with our Einstein platform, but it's really the emergence of large language models that really are giving us a new platform that we can build on and extend our applications with.
And that idea that all of a sudden, we've been running customer service here at Salesforce, as I mentioned, since we started 26 years ago, on our own app. And what that meant was that there were humans, about 6,000 of them or 7,000 or 8,000 of them or 9,000, whatever the number is. Well, those humans, they're there working on the application and they are adding to it and changing it and working with it and so forth and so on and resolving cases and talking to customers and also posting information on our website and helping customers to find new ways to resolve their issues.
And then all of a sudden, this year, we've now built an incredible new capability called Agent Force. And by building that capability, there is an agent, kind of an incredibly intelligent piece of software that's also now directly working with the customer. So we have humans working with the customers like we have and now also agents.
And it's not just at some small scale, it's actually at a large scale. In the last 9 months, about 1.5 million conversations happened directly with these agents and 1.5 million of these conversations happened with humans. And so it's those apps and it's the agents working together.
Now it's not the agents have completely taken over the huge customer support channel at Salesforce. It's just not possible. Because AI, as we all know, these large language models only have a certain level of accuracy and it's not 100%. It's probably about in the 90s when it really gets well-architected with our data cloud and with all the different kind of capabilities and kind of really advanced techniques that we've come up with to make our AI as accurate as it can.
And so by doing that, yes, there's a lot that we can resolve automatically through these agents with the customers, but there's also a lot that cannot be resolved. And that has to be escalated to the humans. And so it's humans and agents working together to satisfy customer success. And this is what has been extremely important.
And it's all built on this huge data fabric, which is really our Data Cloud, metadata and really our system of record that we've built up with our customers over 2.5 decades. And that's about the 200 or 300 petabytes of information that we manage for our customers.
Now that metaphor for sales -- for service, well, that's also now happening for sales as well. As I mentioned, with this incredible new robotic sales person that's out there calling back every single one of our lead and setting appointments and even, in many places, closing deals, and it's going to be true in every application we made.
So it's not about the fundamental, I would say, elimination of SaaS. What I would say, it's the fundamental extension of SaaS. And I think that the fever that we have around this, well, maybe this is why we're one of the first companies at scale to not only deliver these solutions, but use these solutions. I guess when I look at the other large enterprise software companies and I look at their websites and I look at how the capabilities that they're providing in terms of kind of same old FAQ systems and this kind of thing, versus what we've done at help.salesforce.com, well, I'd say we're way ahead. And I think we have a very crystal-clear vision about what the future of enterprise software looks like and how we're going to be able to help customers achieve a level of success.
Over the weekend, I read that MIT study that's becoming very popular, which really goes to show that a lot of companies have thought they were on the right path with generative AI, building their own models, doing it themselves, hooking it all up. And now they're claiming about 94% of those projects have failed. But we've been saying that was going to happen for the last several years, as you know. But that's not what our customers are saying. Our customers are saying that they're getting phenomenal results and that they have humans and agents working together to create a new level of customer success, or we say it at Salesforce as an agentic enterprise.
Yes, maybe to add, Kash, to your point, what -- how should we think about revenue growth acceleration, I'll add to Marc's excitement. We really do see this as the opportunity to define the agentic enterprise. And I'd say we're really starting to harvest the benefits of the investments that we've made in our products. We're continuing to double down on innovation, as I talked about, and we're placing bets in all the right areas. Net new AOV, deployment of agents with FTEs and our AE capacity in growing areas.
I think one of the things we report to you, our cloud revenue, on a quarterly basis for transparency. But we're really evolving our pricing and our go-to-market strategy. So yes, it is early days in the adoption cycle, but we are really confident in our strategy to monetize AI. We're focused on capturing the value for our customers. And I'd say we're really optimizing for usage of our platform. We believe this will unlock deeper value across all of our core products over time.
Your next question will come from Keith Weiss with Morgan Stanley.
Marc, I really agree with your characterization of the extension of SaaS versus the elimination of SaaS. Almost seems like the market has a little bit of a mischaracterization of what generative AI is, thinking of it as a category versus a big extension of capabilities. And I think Salesforce is showing their ability to deliver those capabilities.
One of the stats that you talked about in the quarter was the 60% increase in pilot to production. Was there some technology catalyst or some implementation catalyst that caused that increase of conversions of the pilot projects into production? If so, what was that? And any color you could give us on what that looks like, what a production deal is going to look like around Agent Force versus what you've been seeing in the pilots?
I'd really like to call in Miguel and Srini to kind of give you some real insights into what's going on in the field with our customers. Because I think it will really illuminate for you some of the real-life examples that kind of get to kind of what you're trying to point out. Srini?
Yes. So I think a great question. So one of the things which we have been working very closely with our customers using our forward deployment engineers in motion, and what we have been working, and customers are at different stages, like some are in pilots, some are in production and doing multiple agents. And as we are learning, people are -- we are figuring out with our customers lot of gaps in how they think about their product. They all try to do the do-it-yourself and they're realizing that you can't [ white-code your way ] to enterprise reliability and security.
And that's why you hear a lot of customers or you hear a lot of news about pilot purgatory. But some of the special things we have to do in the product. So for example, we worked with Equinox and we learned that they -- for their brand image, the gym company, they had a lot of UI treatment specialized branding, and we added it in the product. Then we are working with customers like Lennar and [ Adecco ] where most of these places where the engineers were caught in what I call the prompt doom loop, where people are trying to write prompts and write prompts, and anybody who's an AI engineer will tell you, it's very frustrating, and you do it.
So one of the things we have to build is determinism in our agents, allowing them to power -- to leverage the power of the LLMs in a trusted level.
Another thing, in our own deployment, as we get to -- that is at the entry level. But as you go to real scale, initially when we did help.salesforce.com, we would have a look at every answer the agents are doing and fine-tune it and understand it. But as you're trying to understand millions of such requests, you cannot do it. So we had to build in the product what we call Agent Force Command Center to enable observability and track it, and performance-manage, if you will, the agents on a scaled way.
So I think this is why you're seeing, as the statistic says, 40% of our revenue is coming from existing customers, increase their consumption. They're really seeing that, hey, I got the first version. So a series of tactical, practical features with a very closed-loop with our customers and hardening, deep integration with our Data Cloud and platform, really increasing the scale, and then just some engineering, customer success, cycle and the product adoption cycle. And then, of course, we have our field teams, under Miguel, who are now trying to take this to market at different customers. And I'll pass it to Miguel to add his context.
Yes. So thank you, Srini, and thank you for making also Agent Force much faster to implement. Listen, let me take this back for a couple of seconds to the bigger picture. I just turned 57 last week, I'm approaching 34 years of professional career, and I don't think I've ever been this excited about our industry and the opportunity ahead of us. And the key is, and going back to Kash question and also Keith comment on the extensibility of these new AI capabilities, the key is with our core apps, which are nothing other than deterministic workflows that human use every day. Our Data Cloud, which is a single source of truth that humans and agents need to access. And our Agent Force agent capabilities that are natively, natively built in the apps and with the data, everything running on the same metadata language that humans and agents understand, this is the only one, the only way to scale AI.
So let me give you a couple of examples. I mean, Marc alluded to DIRECTV. Incredible business value. This is one of the biggest flex credit customers that we have globally. They went from pilot to production in just 2 months in a very complex environment. They run all our applications.
Two things that are worth noting is they leverage data cloud at speed, all the billing information from their backend systems through MuleSoft going to Data Cloud. And then, of course, all the 10,000 agents are working on Service Cloud. So that's a great example.
Another example, which is funny because we've already talked about them, but the story is just getting better. It's Falabella, is the largest retailer in Latin America. Their main use case, they have several, but their main use case is: Where is my order? And they solved that question to the customers across the web, in-app and WhatsApp. The pilot took 2 months from idea to production. They access their OMS system. They leverage the CRM data in Salesforce, knowledge articles that we put in Data Cloud. They connect Data Cloud to GCP. And the value is extraordinary. The NPS has increased by 10%, 10 points, from 70% to 70%. All the digital interactions, most of them, 70% of them have shifted to WhatsApp, and the call volume has dropped by 25%. But the very cool piece of the story here is they started being at this multi-100,000 customer. Then in May, they came back to refill the tank and they nearly tripled the business on agent force. And now we are discussing again to double. And the whole thing predicates on the fact that we are the only platform, the only software infrastructure that can bring the deterministic workflows, the data and the agentic reasoning and actioning on the same platform. And this is very exciting.
Well, I'd just like to summarize that. I just want to kind of come back to Kash's comment, and Keith, I think your comment is so insightful. But especially when you put it together with Kash, which is like we are seeing one of the greatest transformations in software, the idea that we're moving from that enterprise software is just for human beings to where it's also having an agentic layer and that, together, it's more powerful to serve customers and that it can create enterprises that are much lower cost and much more efficient and much more capable and much more powerful.
And it's against this strange narrative that's out there that somehow enterprise SaaS or apps or something are going away.
Now I guess, nothing lasts forever, okay? But I just look at how I'm running my own business and the business of our customers, I don't understand what the replacement is. So I just look at this incredible next-generation transformational capability, and I'm going to lay it all out at Dreamforce. And by the way, my keynote, I kind of threw away all my slides and I said, let's just have 12 CEOs of the largest companies on the planet just show you exactly what they're doing with this technology, because it's crystal clear what the value proposition is. But to hear some of this nonsense that's out there in social media or in other places, people say the craziest things, but it's not grounded in any customer truth.
And I think this is what really gets down to the part and parcel of it all, which is we are in the greatest transformation of our industry, which I characterize as the agentic enterprise. But the idea that there is, I'll just say, again, an AGI, that seems like a fantastical term. I know it's coming in the next week or 2 evidently. But this idea that there's some kind of AGI that's about to take over the whole world. Well, let me just help everybody understand that's not exactly what's about to happen, that we have this incredible capability, which is the large language model, which is the next step in artificial intelligence. And yes, we have been able to find what we think is the perfect synergy between the large language model and enterprise software, which we call the agentic enterprise or agents. And this idea that you can deliver an agentic enterprise, and you can do what we did, which is reduce your support heads and have an agentic layer and have a more efficient company and make more money and do better for your shareholders and also deliver a better experience for your customers and for your employees, well, that's what we're doing at Salesforce.
And some of the other nonsense that's out there, I just cannot get my head around. And by the way, I take everything very seriously. So when somebody makes some big common I'm like, all right, well, I'm going to go out there and really look at that because I guess AGI is going to happen tomorrow. So I'm ready for that, or, oh, I really -- okay, well, SaaS apps are going to -- well, are going to go away and I'm going to go check that out. But there's so much down sense. You got to separate the forest from the trees. Or for those of us who are kind of Bible readers, maybe we separate the wheat from the chaff. And I'll just tell you, as we separate the wheat from the chaff, just know there is truth out there, and you have to go out there and really find it. And the truth is always with the customers and also right here at Customer 0. And I plan to like lay it all out for you at Dreamforce as well on October 14.
Your next question will come from Brent Thill with Jefferies.
Marc, with the $20 billion addition to the buyback, there's questions about the strategy of leaning harder into the buyback and the balance of M&A? And I guess, does this signal that you're leaning harder towards a buyback? Or do you feel like you can do both M&A and the buyback? Just curious to get your thoughts. You have been doing higher frequency of deals, and I think everyone would love to hear your perspective on what this means.
Well, I think -- and let me give you my vision and then let me turn it over to Robin on execution. So I think at a high level, the most important thing is that we deliver extraordinary cash flow. That's number one. And I think we are delivering extraordinary cash flow for an enterprise software company, I think one of the highest in the industry of any enterprise software companies. And while a lot of software companies and others have just thrown their cash flow away to go build data centers or, dude, I don't even know what with their money.
But I'll just say that we are going to do 3 things with our money. One, we are going to provide a buyback, just like you said, because I think that is a great idea. We are also going to provide a dividend, which I think is also a great idea. And we're also going to use it to look around. And if we see great entrepreneurs or great technology or something that we've never seen before that just blows our mind, we're going to buy it. And we saw that a couple of times even during our quarter, you've heard this word Regrello, which is a word probably no one's ever heard before. And we've been talking to them for almost a year. And we know them because the CEO of Regrello and Srini used to work together at Oracle. And the President of Regrello used to work here at Salesforce. And so we've been tracking this company.
And then our customer Dell took their supply chain and automated 20,000 users using Regrello and that got our attention. And then we saw our customer Mercedes start to implement it as well and then we're like, what exactly is going on? And they started building agentic supply chain. And when we saw the technology, we said, "Oh, well, this might even be bigger than a genetic supply chain." And we just couldn't get our head around how they were doing exactly everything they were doing. And it took us about 9 months of due diligence. And then finally, we said, "Well, we think we're going to buy Regrello."
And we just love this company. And there's other little companies that we found. You heard that word Bluebirds. And there's other little things out there that we've seen. But when you have $15 billion of cash flow in a single year, like this year, and I think you know next year is going to be bigger, that we plan to use it in a smart way. And I think that, that trinity, using it for buybacks and using it for dividends and also using it to provide inorganic innovation is the right idea and a balanced framework, which is the one that we've laid out in previous earnings calls.
And I think we're executing it super well. And I think you also know we even have the super strategic acquisition that's getting teed up that we've been talking about now for several quarters to bring in because, look, every single customer is going through every AI transformation is a data transformation. It's not really spoken for some reason by others. But if you don't have your data right, you don't get your AI right. And so we all understand that.
And we think that every customer is going to need an Informatica, every customer is going to need a MuleSoft and every customer is going to need a Data Cloud. And together, we think that's called the AI foundation. And that AI foundation is the Data Cloud plus MuleSoft plus Informatica. And if you're going to roll out Agent Force, you're going to need an AI foundation made up of those 3 things. So that all comes out of thinking about cash flow.
So I think that we have clarity around where we're going. And Robin, why don't we talk about exactly how you're going to execute that?
Well, I think you summed it up well, Marc, in terms of the trinity. We're balanced. We have a disciplined M&A framework. We're going to be opportunistic. We've clearly made a big bet on Informatica. That's our large acquisition. But as you said, we're going to be -- particularly as it comes to the agentic stage, if we see other things out there that make sense we're going to buy them. Our strong free cash flow allows us to do that. But we also will stay disciplined relative to returning value to shareholders. Maybe we'll move to the next question, Mike.
Your next question will come from Kirk Materne at Evercore.
I think this one is here for Marc or Miguel. But these 2 quarters in a row you've mentioned the [indiscernible] closed business has been pretty strong. And as we think about AI doing more work on the behalf of customers, I was kind of curious just as your view of whether the mid-market become more of a source of durable growth for you all as we look out over the next few years. Marc, you mentioned that in relation to the ITSM opportunity. Just kind of curious about what you're seeing in the mid-market and if this can sort of be a more expansive opportunity for you all as we look out? .
Well, I really appreciate that question, and it's very much a corridor strategy and has been for 26 years, but we don't really talk about it as aggressively as we should. And so I think there might have been a point of confusion. So let me just help provide some clarification, which is that, unlike other enterprise software companies, we're extremely committed to what we call our 5 segment strategy. And the 5 segment strategy, maybe 6, I'll say, but let's say, our 5 segment strategy, I'll lay what is.
But really is 5 segment strategy is, number one, hey, we love enterprises. And we love the biggest enterprises. And we used a lot of big enterprise names, Fortune 100 names on this call. We love those customers. They're great. We love them. They're very profitable. It's a fantastic segment to be in.
But it's not the only segment of business. Small and medium business, which are kind of like 0 to 200 employee companies, we're extremely strong in, we always have been. We have products that are extremely relevant for them, including our sales and service products and core products, but even Slack and others. And the SMB 0 to 200 business is way stronger right now than we've ever seen it.
I think that part of the reason why that is, is because AI makes every entrepreneur a super entrepreneur and AI makes every SMB business look more like a mid-market business. So all of a sudden, you move from the 0 to 200 segment into the next segment, which call it 200 to 2,000 or 200 to 3,000 employees. But as you kind of get into that next segment of the business world, these are businesses that are starting to grow up, have real revenue, need real systems. They look like real companies. They don't have tens of employees; they have hundreds of employees. They have now thousands of employees.
And those companies, they need real software, too, but they don't have CIOs. They don't have DIY. They need prepackaged software and they're not really dealing with the hyperscalers or the large-scale SIs. They're dealing with us. We are their hyperscaler. We are their software hyperscaler. We're not -- we're -- they look to us as a company like that they might look to a super big company might have every option. These companies don't have a [ real option ]. And this is a huge segment of the market.
The next part of the market is kind of the traditionally called general business market or high end of the mid-market business, which could be like anywhere from a couple of thousand employees to maybe 5,000 or 6,000 employees. And this also is an extremely fast-growing part of the business. Now I cannot tell you why, but we see it, and Miguel and I talk about it almost every day, that not only SMB business, but this mid-market and general business is growing super fast. And when I talk to my friends who run the large SIs, I've been encouraging them to move their business downstream to serve these companies that have single-digit thousand companies, call it, employees. So that is in the 1,000 to 10,000 employees.
Because what happens is, all of a sudden, when you get into the next segment, which is segment, call it, Segment 4, you get into the big boys, the big companies, the Fortune 100, 200, Fortune 500 companies who have the tens of thousands of company employees and they have maybe more options, but -- and bigger budgets. And it's very exciting when you close one of these because you end up with some kind of mega transaction. But they're going through a lot of transformation because they're being pitched a lot of different technology right now. And a lot of it is fantasy land. But just -- it's all going to play out in its own way in Segment 4.
Segment 5, it's the government. I think we all know that the government has been going through something that none of us have ever seen before in the last 6 months. And we all understand the DOGE revolution and we're all watching that closely, and that is something that we're -- now the government is coming out of and is starting to acquire like we talked about our Army transaction on the call.
And Segment 6 is really ISVs. And every ISV and ecosystem is going through a huge transformation as well. And we see that in our app exchange, but we probably have the most vibrant ecosystem in the world, which is Slack. If you haven't been on Slack to see what's happening on Slack, it's not just the ecosystem, all these next-generation AI companies ranging from OpenAI to Anthropic to everyone are on Slack. And it is incredible how they've used that as their operating system and as their platform to run their companies.
And then we're really bringing all of our core products down into Slack so that everything is Slack-first. It's a term I used in the script, the idea that you'll be able to start Sales Cloud and start Service Cloud and all of our products even our new ITSM product from Slack first and then move up. And I think that's very exciting, and you'll see all of that play out at Dreamforce. A lot of that gets released in our October release.
And Miguel, do you want to just fill in what I'm talking about?
Yes. Well, Kirk, you asked Marc's favorite question. So thank you for that. But listen, we are adding a lot of capacity to our business, AE capacity. At the end of Q2, we had added 20% more AEs than we did last year. Obviously, it takes 6 to 18 months for those AEs to ramp. On the low end of the market, actually, they ramp faster. But we have a man that is grow what is growing. And today, we see that the low end of the market and the mid-market is growing significantly.
And it's growing significantly for 2 reasons. One is these customers want to become agentic enterprises. And they don't have chief digital officers, they don't have CTOs, they don't have the complexity. They need a trusted partner where they bring the data, they bring the AI, embedding the applications, and they're buying faster than anything we've seen.
We also made some organizational changes. We brought the old Salesforce model back. We brought people to hubs. We hire faster, we enable faster. The second reason it's growing a lot is because AI is creating more small and medium companies. So that opportunity is huge and that's why we're investing significantly. We're investing significantly more in the mid and low end of the market. We're investing in the high end of the market. We're also growing double-digit in capacity in the high end of the market. But by the way, there are many other areas where we are investing and that we are seeing are having already impact in accelerating bookings.
I see the pipeline into H2. Pipeline is growing in the high teens. And for big deals, it's actually approaching 20% growth. That's a really good sign. We haven't seen that kind of pipeline in a long time. The agentic enterprise is really the next incredible investment cycle. And I think we are, as we've discussed here, we have the right solver infrastructure to monetize this massive opportunity. Our innovation keeps giving us, so thank you, Srini; thank you, Steve, I mean this is an embarrassment of riches. When you look at the products that we're going to release in Q3: Agent Force [ Voice ], Tableau Next, Marketing Cloud Next just released recently. We just certified Agent Force and Data Cloud for government. That's going to be a monster opportunity for us.
Life science cloud, we are killing VIVA in many other -- in their turf. ITSM, Mark alluded to it, new agent fabric, partner cloud. All that is more products for our increased capacity to sell. And I'm not even including Informatica. And new packaging, new pricing to monetize and make it simpler for customers to absorb this amazing innovation.
And as Marc and Robin and Srini said earlier, we have more and more agent force and data cloud customers. They bring shorter sales cycles. It's create and close. We've closed 40% of the ACV that we closed in Q2, just came from create and close, short call cycles on Data Cloud and Agent Force to existing customers. So these are tangible examples of what we are doing now to accelerate the growth. And obviously, the low end of the market is great, but we are seeing growth everywhere.
Your next question will come from Mark Murphy with JPMorgan.
Marc, we've heard software companies say that they have held their head count flat in their support organizations. We haven't heard anyone saying that they reduced head count by close to 40% there like you have. I'm curious, what do you think is holding other software companies back from seeing that kind of breakthrough? And then as you repurpose those sales roles in -- excuse me, the support roles more into sales roles, what type of firepower do you see that giving you to try to drive some of the incremental top line growth that you referred to about 90 days ago?
Mark, it's a great question, and let me just say this number one. In our industry, people always overestimate what you can do in a year and underestimate what we can do in a decade. And it's hard for everybody to get their head around what's possible. We're sitting up here at the top of Salesforce Tower and looking at Mt [ Diablo ]. But if you were at Telegraph Hill and you're at Mama's Restaurant right now, you'd still be in San Francisco, but you wouldn't be able to see Mt. [ Diablo ]. Maybe we just have a little more clarity from where we sit. .
But we can see crystal clear that Salesforce has the opportunity to do exactly what you're saying, which is to reduce everybody's support cost to make everyone's sales organization a lot more productive to make everyone's marketing have a much higher ROI to make every field service technician, a super man or super woman and to make every Slack user far more empowered in their organization than ever before, and I could go on and on and on.
And why others are not doing this yet is I think there's -- maybe it's threefold. One is timing, like I'm saying. Two, it could just be there's a lot of nonsense, kind of to Kash's point, which I think Kash said it really well, which is like there are very smart people in our industry and other executives who are saying absolute nonsense. And I don't understand why they're saying this nonsense. Maybe it's just to create a certain level of [ FUD ] in the market. But I think it's inappropriate at this point and what it's done for the whole enterprise software industry, I think, is crazy.
And I would say the third thing is fear. Because I think with fear, all of a sudden, as soon as you start to say, "I'm going to make some dramatic change," but let me make one thing crystal clear, which is that the agentic enterprise, unlike every other kind of technology value proposition that we've kind of profitized for the last 26 years, the one big difference is not only is it a radical technology transformation, as I articulated, humans and agents working together. It's also a radically different organizational transformation involving what the structure of your company looks like.
And you probably saw that we just put out a press release that we're restructuring our company. And everyone is like saying to me, why are you doing that? What are you doing about this? What are you doing about that? You're making this change. Yes, we're taking out poor performers; we do that every year. But we're doing something else that's much more important we're becoming an agentic enterprise. We realize that the opportunity at hand for us and for everyone and for everyone on this call is to build a radically new kind of company, a more profitable company, a higher revenue company, a company with better performing marketing programs, more productive employees, much more augmented customer opportunities and employee opportunities. This idea that we're going to radically impact and change how companies are shaped and operate, we're not just going to build the software, it's the software and it's the structure.
I've been on the road for 8 weeks and I'm just back after meeting with hundreds of customers, primarily in Europe. And in each and every single one, it's a complex transformation, not just from the software side but also from the human management, what we call change management side. I'm sure you're all familiar with the term change management. And so I'll just tell you like I was with one of our customers that I love, which is Adecco, which is this incredible recruiting company. And they're -- I'm sitting with the CEO and they're in France, Miguel is with me and we're having a great conversation, and the CIO is from Switzerland, and we're all sitting there and the -- each person is from a different part of Europe, and we're having a very robust conversation. But they're rebuilding their whole business model, they're technology model, they're rebuilding their whole company around this idea.
In another case, we then drove to Schneider, who's been a customer of ours for like, I think, 20 years. And we've been -- known 3 or 4 Schneider CEOs, and I -- the new CEO, Olivier, is amazing. I had dinner with him in Dubai and now I'm seeing him again in Paris, and we're just talking about this. And I realize my job is to inspire and to energize and motivate and to fundamentally show the vision of what is possible for the future of software itself for him.
And for him, it's really exciting because he not only is going to rebuild this company, but he can also rebuild the software that he builds and delivers to his customers. And then we went up to -- I got on the plane literally, I'm just recalling my trip in my head right now, up to Amsterdam to talk to some of the banks up there. And we went through this agentic enterprise vision with our Financial Services Cloud and how we've rebuilt this product and what -- and I'm with the CEO and the management team, and the CEO stops me at the end of the meeting, he goes, I just want to tell you, this has been a great 2 hours, but we took our entire Board meeting yesterday to only talk about what the potential is for agentic capability at our bank. And I think in each and every case, every company is going to go through this dramatic transformation. Now there will be vendors that lay out what they think is the future. And they could say, "Well, we're going to give you this large language model in your" -- I'm not going to go through the specific different models. But at the productivity level. Or we're going to give you just a large language model, or we're going to do this for you. But I haven't found anyone other than Salesforce. And I will say maybe there's a couple of other peers of ours who then can come in at scale, but I think we're the only one who's rebuilt every single one of our product line because I am super passionate that all of our products need to change and all of our customers need to adopt this and that we are going to do it through a whole different kind of business strategy.
And this is just a moment where if you can't feel or see what's about to happen, it is incredible. And it's not just about some kind of foundation model is now officially taking over every enterprise, because I've been to every customer on planet earth, I haven't seen that. But what I have seen is that, like in my own company, if you haven't seen it, come over, I'm going to show to you myself, that you can do things in a company that you could not do before, and it's all possible. And you can do a lot of things.
But one last thing, you cannot do everything. And folks that think that you can do everything or that this AGI is this and now AGI is getting recast, AGI. AGI used to be -- AGI is, let's say, the AI that basically is able to reinvent itself and build new models on its own. Okay?
So anyone who says, now, well, AGI is just a version of a model that can now not only code but then refactor software. It's not -- everyone is trying to recast AGI because of a lot of aggressive comments about AGI from a few years ago. So let's just come back here, it's now being recast as super intelligence, the reality is you can -- you see these large language models are actually hitting the upper limits of their existence. They are themselves finite data sets built on the Internet built on finite set of algorithms, and we can see what those are and what they are not. There's no question about that. okay? But that idea that they're valuable, yes, you can use them, coupled with enterprise software to do some incredible things.
Operator, we'll take our last question please.
Your final question will come from Raimo Lenschow with Barclays.
Perfect. Just to wrap it all up together. If you think about it, you have more sales guys, as Miguel said, the agents should help you to get more productive. What does that tell me about your confidence about the growth outlook going forward? Could be a short answer.
Well, I think that Miguel was actually putting together a pretty compelling narrative around what we think is happening inside of our own company. And you can see it in the numbers if you look closely enough, they're pretty exciting. And this is not a company in crisis. This is a company that is accelerating and doing things in new ways, has it going through a huge innovation cycle, is innovating organically and inorganically and has incredible levels of customer success.
But there is something bigger than that. I'll just let get Miguel repeat what he said before because it was so subtle but yet so important because it's our growth ladder and it's our narrative on why we think we're going to see some incredible growth over the next 6 to 8 quarters.
Yes. Thank you, Marc. I think, Raimo, you're thinking more about how the booking acceleration might flow through the top line revenues. Robin already alluded to that. My focus is accelerating bookings. I'm very happy with the execution of my team. I'm very positive about what is coming ahead, not just in H2, but also what is coming in the next fiscal year. We're already thinking about the next fiscal year.
We wouldn't be investing at the rate that we are investing with very -- a lot of intentionality in the areas that are growing, in the areas that have higher margin if we didn't see a great opportunity. We are sitting with Agent Force and Data Cloud in thousands of customers. I'm already seeing customers that have refilled the time, we call it refill the time when they come back and buy more data or more Agent Force credit. There is a customer that in just 3 or 4 months, they refilled the tank 3 times. I gave you the example of Falabella.
When we have thousands of customers, and we're going to have billions, billions of agents working, this is digital labor, at scale, working in thousands of companies, just consuming, just operating, just driving value to the customers, and customers are going to need more credit, more fuel, and I see a bright future. The bookings are very strong and I'm very confident in the future of the company.
I appreciate everyone joining the call today. And I want to remind everyone to tune into our product innovation webinar on Friday. We'll have a session focused on Agent Force adoption and Customer 0. We look forward to seeing you all then in over the coming weeks. Thank you.
Thank you for joining. This does conclude today's call. You may now disconnect.
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Salesforce — Q2 2026 Earnings Call
Salesforce — Q2 2026 Earnings Call
📊 Quartal auf einen Blick
- Umsatz: $10,24 Mrd. (+10% YoY (Jahr‑über‑Jahr); +9% in konstanten Währungen)
- Non‑GAAP OM: 34,3% (Non‑GAAP Operating Margin)
- CRPO: $29,4 Mrd. (+11% YoY; Current Remaining Performance Obligation)
- Data & AI ARR: $1,2 Mrd. (+120% YoY; ARR = Annual Recurring Revenue)
- Agent Force: >6.000 bezahlte Deals, 12.500+ gesamt; 40% der Q2‑Neubuchungen von Bestandskunden; Pilot→Produktion +60% QoQ
🎯 Was das Management sagt
- Agentic‑Strategie: Salesforce positioniert sich als Plattform für die "agentic enterprise" – KI‑Agenten nativ in Sales, Service, Commerce, Tableau, Slack.
- Data Cloud‑Zentralität: Data Cloud als "AI‑Foundation" und strategisches Wachstumsgeschäft (~$7 Mrd.), wichtig für Genauigkeit der Agenten.
- Operative Disziplin: Fokus auf profitablem Wachstum, Portfolio‑Priorisierung und Mischung aus Buybacks, Dividende und gezielter M&A.
🔭 Ausblick & Guidance
- Jahresziele: FY‑'26 Revenue raised to $41,1–41,3 Mrd. (≈+8,5–9% YoY); non‑GAAP OM auf 34,1% (erhöht)
- Cash & Q3: OCF‑Ziel nahe $15 Mrd.; Q3 Revenue $10,24–10,29 Mrd.; erwarteter FX‑Tailwind ~$300 Mio.
- Hinweis: Beitrag von Informatica nicht in Guidance eingerechnet; Risiken: Timing der Monetarisierung von Agent Force/Data Cloud und schwächere Segmente (Marketing, Commerce, bestimmte Länder).
❓ Fragen der Analysten
- SaaS vs. AI‑Native: Analysten fragten zur Defensibilität von SaaS; Management sieht AI als Erweiterung von SaaS, nicht als Ersatz.
- Pilot→Produktion: Nachfrage nach Gründen für +60% Conversion – Antwort: Produkt‑Härten (Agent Force Command Center), deterministische Agenten, tiefe Data Cloud‑Integration und Field‑Engineering.
- Kapitalallokation: Fragen zur $20 Mrd. Buyback‑Erweiterung vs. M&A; Management betont "Trinität" Buybacks/Dividende/M&A, bleibt opportunistisch.
⚡ Bottom Line
Q2 lieferte ein beat mit erhöhter Guidance: Salesforce setzt klar auf Agent Force und Data Cloud als Wachstumshebel und erweitert Kapitalrückkäufe. Positiv für Aktionäre sind starke Margen und Cashflow; kritisch bleibt das Timing der Monetarisierung, die Integration (Informatica) und die operative Umsetzung der agentic‑Transformation.
Salesforce — Special Call - Salesforce, Inc.
1. Management Discussion
Great. Good morning, everyone. Hello, and welcome to today's session. I am excited to talk to you through Future-Proof Your Data: Strategies for Management, Recovery, and Compliance today. Before we begin, we just want to share a few quick notes about our webinar platform. So today's webinar will be available on-demand after we wrap up, and you can access it through the URL you're currently on. Please note the slides will advance automatically throughout the presentation. And you can enlarge the slide or media player tool as well.
If you need any help, just click on the Help widget and we've also provided some additional resources that are accessible through the resources window where you can find a related content we'll be talking about today. And lastly, we do encourage everyone to submit their questions at any time throughout the presentation using the Ask Question widget, and we'll definitely do our best to answer as many questions as we can at the end of the presentation.
And with that, thank you again for joining us. My name is Priya Kanjia. I work in Platform Product Marketing here at Salesforce. In my life prior to Salesforce, I was an IT manager at 1 of our Salesforce customers and managing our compliance processes for Salesforce is a big part of my job. So this topic is very near and dear to my heart and excited to dive into it with all of you today.
Before we begin, just a reminder that Salesforce is a publicly traded company, so please make all of your purchasing decisions based on products that are currently available.
I just want to start off by saying thank you. We appreciate all of you taking the time to join us this morning. And I'm really excited to walk you through the topics and concepts today. Hoping everyone can get at least a few takeaways out of today on how to get started and what to be thinking about when it comes to data and AI for your organization.
So we're going to start off with an overview of just what's going on in the industry, what are we hearing from our customers and what as an organization you should be thinking about or could be thinking about when it comes to data management or data recovery processes. And then we're going to get into some practical steps around considerations for our organization around how can we really get started with this and what's a good starting place for that. And then at the end, we'll take some time to answer questions before we wrap up.
I'm really excited to have 2 amazing speakers from Salesforce with us today to walk us through the content. So Hamish is part of our Platform team here at Salesforce. He has worked in cybersecurity industry for over 7 years, and we're lucky to have him had come over to us at Salesforce from Own where he previously worked with customers in the region, focusing on data protection. I'm also really excited to have Kevin on as well. Kevin is a Technical Architect here at Salesforce. For the last 4 years, he was working across technical presales across APAC for Own. During that time, helped more than 600 customers in this region, take steps to improve their security posture.
So with that note, we asked really great content. We have some really great speakers to walk you through everything, and I'll pass it off to Hamish to get started.
Fantastic. Thank you, Priya. Welcome, everyone, and thank you for tuning in today. So today, we're actually going to deep dive into something that's truly foundational to all businesses right now, and that's having an effective data management, security and recovery strategy. So our mission really is to cut through the noise and extract some actionable insights for you to take away.
As we look around the business needs, there are a number of critical business challenges for all organizations right now, not only with managing increased data volumes but also the strategies that allow you to grow with confidence and not being impacted by the likes of aged tech debt, unforeseen costs from data storage while still meeting your compliance and regulatory requirements as well. So the actual consolidation but also the harmonization piece of your data sources is really critical. So that you, first and foremost, categorize and map your data effectively. And then you can start looking into data management policy frameworks, which are really integral document to your organization. This helps you grow as a business. But the aim here is really to have the right information in the right place at the right time.
As we start to look at emerging trends, there's multiple driving elements for all organizations right now, that's around managing costs that are going up. We're also seeing increased complexity around -- from an operational point of view, as you store more data on the platform. As you start to do that, you also start needing to manage your data effectively so you can be more preemptive around your system performance and making sure that it's continuously optimal as well as maintaining time to value, which is dropping because of these impacts. And then you need to start looking at your tech stack and how you can simplify the approaches there.
Often, when we look at simplification, it comes from removing the manual human element and delivering scalable tech through policy-driven automation. We actually see businesses lack a formal strategy typically and the percentage is around 34% of organizations surveyed actually report having a formal data reading that strategy, which is an integral part of the business and your operating systems. This shows that there's actually a considerable gap in how businesses today are proactively managing their data.
When you're looking at analytics, nearly half of analytics, but also IT leaders actually admit having partial to no visibility or view of how their data is used across the business. And because of that, there's a really a lack of -- because you have got a lack of visibility, it complicates the way that your data governance is implemented, but also how you're proactive around risk management as well.
So the first step you want to take for any business is to, first and foremost, have visibility. That's number one. So then you can start classifying your sensitive data effectively, you can apply appropriate access and security controls. And then you can start building a plan and therefore, control of your data.
As we start to look at the various risks an organization has on an ongoing basis, there are a number of threats and risks that are either external. So you can look at malicious bad actors. You're seeing phishing attempts, which are continuously on the rise and are becoming increasingly more sophisticated as well. You can either look at internal threats. So whether various permissions are accidentally changed or altered, you're looking at BYOD as you see a large number of employees working from home, but also you might have a lot of people working on different sites as well. So these scenarios are actually changing, evolving and constantly looking at how you can put more controls into place. Alongside that, you've also got an array of compliance risk for not potentially meeting compliance obligations.
A bit of a customer story from when I was at a previous employer. So we were actually running an evaluation of our threat protection capability. This was with a large manufacturing organization. The meeting was with the Chief Information Security Officer, and we were showing near real-time visibility of how people were actually interacting with their data and where it was going. Through this live analytics dashboard, which could actually see a spike in files being shared. And as we dove into it a lot better, a lot closer, we could actually see that 4,500 sensitive files were actually being downloaded and sent to a private One Drive, which was located outside of Australia. This actually obviously created a lot of alarm bells when we looked at the different files as well. They were price books, contracts, customer information, so highly sensitive and business-critical information as well.
So as you can imagine, the Chief Information Security Officer quickly left the meeting, called a security team, make sure that they put a stop and put some preventative measures in place. But this is a bit of an example of a disgruntled employee who we luckily caught in the act, and we're able to prevent any mishaps or further malicious acts being continued there.
As we start to look at percentages around the various threats, we can actually see that 2/3, around 68% of data breaches actually have nonmalicious human element involved. So that actually underscores the need to have a robust access controls, but also user training.
When it comes to compliance and noncompliance is actually 2.7x costlier to be noncompliant than to comply with the certain regulations out there. This hopefully emphasizes the financial incentive of being aligned to a regulatory framework, but also you want to make sure that you can govern your data effectively as well. When we're looking at Citizens right throughout Australia, 91% of Australians actually want businesses, but also the government to apply a stronger protection for your personal information. And it's really these consumer expectations that drives legislation and business efforts to deliver on their data privacy act.
As we start to look at data and how you trust data, data is really your most valuable asset across an organization. And us as a team and the platform team, we want to help you stay resilient, compliant and secure at all times. But data only creates value when it's resilient, meaning it's both reliable but also relevant. When you're looking at reliable data, that's really data that you can trust, no matter what. And therefore, you have a resiliency or a backup plan. When you're looking at relevant data, that's really meaning around -- focus around having the right information in the right place at the right time. So removing data into cold storage when necessary is also very important. Once your data is resilient, now you can start unlocking the full potential and start delivering for business initiatives and growth strategies as well.
As I start to look at data access controls, particularly around PII, highly valuable, but also highly sensitive information, you need stringent management in place. So that's putting the right governance, but also guardrails like role-based access controls so that you can safeguard your critical information effectively. You also want to start thinking and looking at principles like the principle of least privilege. This basically means that you only apply just enough access for your members and employees to do their tasks effectively.
Coming to a more recent story when we were working our own, this is focused around data reliability. But we're actually working with a large multinational. This business had granted over permissions to a third-party partner who had full access to the production environment, and they were running SQL on their product account. And this person mistakenly made a large number of changes in that product account. They ended up accidentally deleting 3 months' worth of development work, and this caused major panic across the business. It was affecting large projects, some had tight deadlines. And this really means that the business was really in a state of flux at that point.
Fortunately, when they gave us a call and said, you've been running an evaluation of our backup and recovery solution, do you have a recent backup? We luckily did. And with that, we were able to restore the organization back to the part where it was previously positioned. So that was a very fortunate and close shave that we supported that customer and now they're a customer of ours throughout the world.
As we start to look at data security, it's vital to have monitoring of your user activity, but also the behaviors of your users as well. The ability to track and therefore also encrypt and mark-sensitive data, so then you can start implementing more governance and controls to better manage access but also access of your sensitive data. Otherwise, you can find yourself at the mercy of a governing body that's forcing you to act, and that's not a position that we want you to be in.
When we start to look at some of these governing bodies, for example, the Australian Privacy Act and the Australian Privacy Principles, they play a comprehensive framework with 13 guiding principles of handling your personal information. So the focus that they have is on transparency, also security of the individual rights. When you're looking at one of the clauses there, which is around 11.2 specifically, it focuses on the de-identification. And this is actually the need to de-identify personal information in specified circumstances.
For example, if an entity no longer needs personal information for any purpose for which it was collected or any purpose for which may be disclosed, the entity must take reasonable steps to actually destroy or de-identify that information. So having the ability to classify, detect and mask or anonymize your data is actually very vital on these steps.
When you're looking at the privacy access actually enforced by the OAIC, which is the Office of the Australian Information Commissioner, with noncompliance, potentially leading to large penalties and these penalties are serious for multiple data breaches potentially and having repeated breaches of the nature as well. These can be of a number around AUD 50 million or $30 million of the -- or 30% of the adjusted turnover of your business, whichever is higher. So the legislative reform is actually expected to come into place in H2 of 2025 to align to stricter global standards as well.
When we look at prior experiences and prior data breaches from a large telco, but also a health insurer, these are examples of incidents being investigated by the Privacy Act and have the potential to have penalties that falling under the protective personal information.
One of the other regulatory bodies I wanted to highlight is the Security of Critical Infrastructure, also known as SOCI. So this legislation actually aligns to organizations and critical industries. So you're thinking healthcare, food and grocery, you've got energy and utilities, financial institutions, communication, transportation and a few more. But this act really requires entities through report of cyber incidents. So as they can help the government actually take action and develop a threat picture to inform a cyber response. So it's a really critical component.
When I was working at a previous employer a few years back, I was working a marketing technology startup, we were actually acquired by a large credit bureau. And this acquisition actually happens 6 months post a significant data breach. When we were working with our colleagues, we would actually talk to them about how is the impact through your meetings and conversations. They basically expressed that above 90% of their conversations are still to the day about answering questions around -- and concerns around the data breach, making sure that they can prevent any of those occurrences from happening again and ensuring that and trying to build trust back with the customer base, but also their partner ecosystem.
In instances, we're now trying to deliver and get new meetings, there we wanted to leverage our brand, which is obviously new to the marketing team so that they could actually have some normal conversations and drive some meetings as per prior. So this is a bit of an example. There was obviously a huge impact to the trust and loyalty of the customers. But also when you're looking from a financial point of view, they had to pay $1.38 billion worth of fines and their share price actually dropped by 60% at one point.
So hopefully, this gives you some direction on which regulations could be suitable for your organization, but also happy to take this offline and connect post the session today to give you some further guidance and talk through to ensure that you're aligned to a governing body that's most appropriate to your business today.
As we start to look at disaster recovery, it's really focused around 3 categories, and that's your technology, planning and process, but also your people. As we look and talk about technology for disaster recovery, it really means keeping our digital assets safe and keeping -- making sure that your business is online as fast as possible. This means having a solid and secure backup that you regularly check, plus you want to make sure that you're keeping tabs of everything that's happening in your system to ensure that you'll keep your implementing tighter user security and controls like multifactor authentication, making sure that only the right people are getting into the environment.
Ultimately, we want our systems to be always available and resilient of any disruptions. So when you are looking at planning a process for disaster recovery, it's really about having a solid game plan for anything that could potentially go wrong. So that means you want to have a playbook in place, which is clear. It's a writing guideline tells everyone exactly what to do in case there was a data incident across your systems. But also in that plan, when you want to meet recovery goals. Some of these, for example, could be around how fast do you need to be back online, that aligns to your recovery time objective. Also how much data can you afford to lose, which relates to your recovery objective.
Some examples and conversations to be having when you're looking at your sensitive information, and that's done after gaining the visibility, classifying your data, then you can start having discussions around if we lose 1 hour of data, is that okay? Or can we handle 4 hours of data or 1 day? These are the questions you need to start talking amongst the business to have that direction implemented effectively.
When it comes to disaster recovery and focus around your people, it's vital. And that means making sure that everyone knows the plan if something goes wrong, you want to make sure that you're practicing regular drills to ensure that people can act and preempt -- not preempt, but react effectively under pressure. So you want to look at how your teams can scale up on tools for not only providing backups, but also getting data back and the process behind that. So across the board, we want everyone smart, safe and ongoing training on security, so then people can stay vigilant.
When we're looking from a data point perspective, surveys actually show that 76% of organizations have actually -- have already experienced the data loss. So this takes the urgent need for a comprehensive disaster recovery plan but also that incorporates not only technology but also a clear planning for training of employees as well.
As a significant majority of organizations have already experienced a critical data loss, it really goes back to the old adage of not if, but when. So before handing the reins over to Kevin, I think the one action I would suggest people to take from the discussion today as a baseline, if you're not aligned to a regulatory or compliance framework today, I would strongly suggest that you do so. So we've touched on a few examples around data privacy. So that's the Australian Privacy Act. You've got DORA, GDPR, SOCI, some security frameworks, the likes of NIST, ISO 27001 and SOC 2. And then you can also look at industry standards, for example, ISM Essential Eight, you've got HIPAA, you've got APRA, you've got PCI-DSS. So these will fundamentally help you govern your people in security controls to help you build trust with your customers and your partners in the ecosystem so that you can be more proactive in applying a more robust approach to securing your sensitive data. You want to avoid any fines or any impact to your brand and to ensure business continuity.
So with that, I'll pass it over to Kevin to guide you through some best practices for data management. Over to you, Kevin.
Thank you, Hamish, and hello, everybody. I'm delighted to take you through probably the next 15 minutes or so of Content before we move into Q&A. But what I'd like to do is I'd like to take you through some practical strategies for data management, data protection and compliance. Now some of you may be wondering why didn't Salesforce just make all of their solutions secure and compliant with everybody. Trust me, we do everything we can do trust as our #1 value in house about 25 years now. But the reality is we can't do it all without you. And it's important actually that we don't try to.
Every one of your business is unique and it's critical that we put the controls for the data and these things in your hands. And we call that the shared responsibility model and we often use a unit block analogy upfront for many years, and it's a great way to visualize the shared responsibility. So if you imagine Salesforce with unit block you would want, Salesforce to make sure the electricity is working, the plumbing is connected, the door buzzer ring the right door and they open the right gates and so on. But what you do within your unit, what you do with your furniture and your belongings that should absolutely [ be working ]. And we wouldn't be assuming that you want your [indiscernible].
But having said that, I am quite happy to take you through some opinions, taken as Kevin's opinions, if you like, and what you could do and here are 5 of them. And Hamish spoke to you about some of the benefits in the -- one of the imperatives to hold the data that you do on your customers. But then you talked about the risks and the obligations and compliance requirements that's around that. And so it's through those 2 lenses, that I'd like to take you through these 5 business steps, ultimately leveraging tools and controls but land on your side of the shared responsibility model, look to manage risk and meet the compliance obligations of both things like ISM, the Australian Privacy Act and SOCI.
So let's get started with understanding our data footprint and particularly with the platform like Salesforce. It's more than a CRM, right? It's a fully-fledged application platform that hold customer records, history e-mail communications, financial agreements even [indiscernible]. It's dynamic, it's configurable, constantly evolving and changing. So if you're not regularly mapping and monitoring what data is being stored, where it's worrying who has access, then you're creating blind spots with the compliance [ for shared groups ]. Now both the APA and the ISM, both emphasized the importance of data visibility and governance, and the APA requires organizations to demonstrate accountability for personal data processing. So that means you need to know exactly what data you're holding, how long you plan to store it or who can access it and how to improve it.
Similarly, the ISM mandates controls around things like all they control when it goes further into -- sorry, audit logging and access control, meaning particularly with sensitive or securely classified data, those things are under a heightened level of scrutiny. That's what having a data readiness strategy is not so important. It's not just about preparing for briefings. It certainly prepares you for audits but it's about building a profit culture and infrastructure that ensures your data is always in a non-governed and recoverable state.
And this brings us then to the active classification, and whether its identifying sensitive personal data under APA or protected level under the ISM. We need to have a clear classification model inside of sales for this and the model should go far beyond just standard objects. It should consider custom objects and custom field because your [ activeness ] in this environment, they can look up new data containers [indiscernible] in a constantly changing the actual data model.
Now classification, if anyone has actually gone through it is actually -- or it used to be quite a painful task if you have gone through the process. There's a lot of back and forth between IT and the business and confirming proposed classifications. It almost always involves the use of spreadsheets that's done outside of the Salesforce. And the fact that the hope is seeing ongoing development and customization means that often when you finish, that's already become outdated and needs to be invested. And for that reason, most people when they do complete the classification, they tend to maintain it in those spreadsheets outside of Salesforce.
But don't worry, with the introduction of some of the solutions from the acquisition of Own, Salesforce Security Center has had a serious uplift in this area. It's actually got tooling that can rapidly progress through classification of data model and alert you to new data model that might yet need to be classified. Most customers when they're going through will actually get to 70%, 80% very, very quickly. If you think about it, it's a lot of [indiscernible] massive detail relationships, things like that, very quick to get to that kind of point. But then you get into the good stuff, the actual sensitive data in an environment with critical components have agreed to be across the base model. And for that, even again, there's now a guided classification flow within security center. So you can very quickly find candidates of a certain nature for mass classification.
So now once we classify our data inside of Salesforce, the next step would be actually assessing the security posture of the environment itself. The question we'll ask is who can access the data and how well is that to actually protect the [ proposed material ]. You probably start with field level security. It's one of the most powerful and overlook controls inside of Salesforce. So you might have a record type that know surface level looks benign. But now that you've classified the data model, actually under the hood through classification, you found things like storing credit card or help them to sensitive personal information. Now I'm not saying that we shouldn't hold that data. What I'm saying is that those fields should be visible and editable by users who absolutely need that access. So you need to go further and audit things like roles and profiles and commission sets, sharing rules, object level overrides, it's detailed work, but it really is what protects your most valuable data from accidental exposure or misuse.
Then you look at access control and authentication. Are you enforcing multifactor authentication? Are there inactive users lingering in the org that have access to sensitive records? What are your external users being privy to like your community users or your partners. Access control hygiene really is foundational to complying with the likes of ISM and SOCI, which both require strict least privileged access, identity assurance and importantly, audibility.
So beyond users, you'd also then start to think like integration. Salesforce is really in isolation, it usually connect to multiple things like marketing, and billing tools, data warehouses. Each one is a potential pathway for data to both lead and be delivered to your Salesforce. So are these connections secure? Are there the right scope and commissions applied to that integration for the thing that it's meant to be doing? And are you monitoring what data is being extracted and inserted through those APIs.
So essential questions, especially when starting to consider things like data loss prevention. And speaking of DLP, it's no longer just about stopping large downloads. It's about understanding how data could unintentionally flow out of Salesforce. Yes, integrations, but it could also be things like reports or e-mail experts or kickboard activity. And DLP in a SaaS context means putting guardrails in place that align with your now classified data model but now prevent high-risk data when we shared -- transferred without oversight.
So to sum up, classifying was your first step as the foundation. But then once you've got that as your kind of -- as your guide, as your North Star, you can then start to understand your unique appetite for risk and you can start to identify desired hardening needs for your environment that are specific to you and another great use case of security center, which allows you to meaningfully score and understand that's really positive, and begin to make decisions about what you might choose to do about that.
So what might we do? Now you're probably going to have a long laundry list of things that you could potentially address is actually one thing that we used to see with customers or we take through security reviews and on backup. Often, you have a massive list of things that you know where to start, could be as simple as important as 2FA or establishing a single sign-on or implementing customer managed fees for your encryption at rest. But like I said, each of you will find your list of priorities and you'll be looking for where you might start first the personal favor of mine, of course, is to ensure that you have a sound data recovery solution in place of your data.
Now you're going to notice I did not use the term data backup there. If I did, if I use the word backup, I could tell you that there are many, many options for backup. Backup seems, and if compliance meant as it used to, that you simply have an external copy of your data, then everyone in this call be compliant and you'd probably be doing so by using a weekly export or something like that. But compliance requirements on this topic has grown up big time. You need to be able to apply previously principles to those backups, right? So such as a means the hand of customers right we forgotten that also needs to be honored into the backup of [ first customers payback ]. You implement order ability to meet things like stocking in the ISM and ultimately needed be able to actually restore that data when we need it with progressive recovery time objectives, like that just in business sense and not just the compliance since -- in that year.
And at that point, the list of meaningful candidates for data backup and recovery action from quite a few. A lot of data solutions out there, but very few actual meaningful stores [ and insurance ] are certainly more in favor of these parts of [ data license ] in Australia. And the reason for that is the complexities that are interested by any relation database make respiration point difficult. But I'm pleased to report that at the end of last year, we got the Salesforce acquisition of Own. Salesforce acquired the #1 data protection solution in this space. OwnBackup by any measure, chose your measure, the number of customers, the volume of data that they were holding, the number of app exchange reviews, all sorts of things. They're incredibly well credentialed to be providing this protection for Salesforce customers of any size. Now directly available from Salesforce as Salesforce's backup and recovery solution.
So to summarize this slide, if there was any one thing I'd recommend you just view your data, and there will be multiple. But if there was any one thing, it would be in a solution like this, but at least prepare for that worst case scenario.
So now that we've classified our sensitive data, we've assessed using security center in some steps to improve our security poster. Hopefully, we all purchased Salesforce backup and recovery. But the next piece of the puzzle is monitoring because security isn't just about setting controls. It's about continuously watching it for threats, anomalies and misuse. So from a compliance perspective, it's actually a key expectation of both the ISM and the Security of the Critical Infrastructure Act, SOCI. The ISM calls for continuous monitoring and user activity and particularly around sensitive or security classified data. SOCI, meanwhile, it places a heightened duty of care on the critical infrastructure operators and they need to detect and respond to cyber threats in the real time. One very interesting element with this framework Hamish touched on it is that, need to get approve the scope of the breach across all the applications used. So even the event that Salesforce was not a target when -- of some sort of attack, those under scrutiny for compliance would certainly need to be approved that the Salesforce org was left unsaved during that incident. So it's almost a guilty until proven not guilty situation where a lot of customers without proper monitoring but not actually be able to know access to those assets and those audit trails to support this kind of evidence collection.
So monitoring is essential, then essential for demonstrating accountability. Even when it's things like protecting policy violations or identifying data extraction attempts showing that the audit trail after an incident, it's super, super important. So this is where Salesforce event monitoring comes into the mix, and hopefully leaves you without flying blind in these types of situations.
If you consider Salesforce as an event monitoring, it gives you access to about or actually more than 50 different types of events. So things like log-ins, log-outs, field-level changes, API calls, even user clicks are considered. So this is the type of telemetry that you need to detect suspicious behavior. It might not necessarily be an event, but it should be something that you might want to investigate like a user downloading a large number of records, accessing a sensitive field that they might normally access, logging in from unusual IP addresses. It actually goes further and it automatically blocks alerts and challenges users in some cases using transaction security policies, it's probably the coolest part of the application. So it's not just monitoring, but it's actually in real time, prohibiting users from doing things and taking through those checks and balances.
So lastly, we'll touch on consent and preference management. And in Australia, privacy is -- it isn't just a legal requirement. It's a major driver of cost and brand loyalty, and yet there's a disconnect. You can see it on the slide here between what businesses collect and what customers are comfortable sharing. Research shows that 56% of Australians feel they've been asked to provide more personal information and necessary design for a service. Even more telling is the 35% on the right who chose not to buy a product or service because they were not comfortable giving the personal information that was being collected. And I actually experienced that this last night. So we've just moved out. So we're shopping around and looking for options for gas. We've never had gas before. And I was putting in -- like a mail to redirect with Australia Post from old address to new address. And as doing all of this watch in the second half of origin, so a little bit distracted. But it was 1 of those situations where once you see it, you can't unsee it. All sorts of kind of questions and the providers were asking for inputs that were not relevant to what I was looking to purchase. And we actually found myself discounting and moving away and ignoring some of the cheaper options simply because of the information that was asking me to put in and like I said, is once you see, you can't unsee it. So these aren't just statistics. They are actually kind of signal, signals that previously expectations are shifting, and they're certainly shifting in my house. And under the APA, organizations are actually obligated to collect personal informations only when it's necessary and with the proper consent. So building a robust privacy and compliance program inside your SaaS environment is super important. And it's not enough just to bolt it on after the fact it has to be embedded in your business process as early as possible, to be honest.
Privacy Center allows you to centralize consent and management. It's perfectly placed within Salesforce. And you can give customers a unified interface so they can view and manage how their personal beers being used, whether it's the marketing communications, data sharing with third parties or even analytics. You can configure data protection policies, collection policies and ensure you're only capturing the data you need and align with purpose of use. You can also build workflows for the data assets and the lesion reflects also the flip side so you can start one of those sort of data subject questions when people ask for their data or for the data to be destroyed.
What's powerful here is there isn't just a chat box exercise. If you think about mind sample, it's a real opportunity to build trust by giving customers the tools and your transparency they expect and we're showing -- you're treating that data with the [indiscernible].
So to wrap all of this up, protecting sensitive data in Salesforce really as an optional. It's a business legal and in this space of reputation or comparative now. So first thing you need to do is understand the footprint of your data, know what data you hold, where it lives, and whether it's sensible. With that now as the North Star, we can then begin to understand and assess your security posture with security center and then take actions to build that environment.
Like I said, if you're going to choose anything to remedy first, I think being prepared for the worst is not a bad place to start having a robust data restoration solution in place already are really encouraging to check our Salesforces new backup and recovery solution. I also recommend the implementation of continuous monitoring of tools like Salesforce event monitoring and their transaction security policies, so you can detect the spot threats in real time.
And lastly, our Australian customers are more privacy conscious than ever [ last night and ] I set the [ ISM ] last night and they're voting with their wallets. So by implementing strong privacy controls and consent management, you're not just complying with the APA and the ISM, you also strengthen your trust, loyalty, and gaining a competitive advantage now in our [ privacy center ].
So thank you very much, and back to you, Priya, for some Q&A, I believe.
Great. Thanks, Kevin. A great overview, just like how to get started, some practical advice for organizations or if you're thinking about this for the first time or have you already kind of got started on this.
We are going to now jump into some Q&A. We've got a couple of questions come through the chat. So please make your questions if you haven't yet and try to get through as many of them as we can.
To kick things off, Kevin, I think this is a good question for you. What are your thoughts on full or restore test using backup. So it was going to depend on how much sensitive data they have and they weren't but curious to hear your thoughts or advice on this?
Full or restore using backup. It's quite a rare scenario. I've actually probably count on one hand the number of customers have actually needed to do a full restore because when the right tooling is in place, that restoration be quite specific, it will be quite granular in precision. So that you're not needing to roll back the whole business, you're just rolling back that, which has been -- actually been effective. But the reality is if you're creating a DRP, you should absolutely have a plan in place for that scenario and you should have items in your DRP for each of the different disasters that you might potentially want to solve for. So absolutely, it should be a test that you do once a year, twice a year, when you're testing the DRP.
And in the case of Salesforce's backup and recovery, it actually allows you to restore data to a different environment to that which it was extracted from. So you could identify legitimate events within your production org. For the purpose of evaluation, you can consider them a illegitimate event and then you can deliver the restoration to a sandbox if you wanted to do so that you can view the results, check the plan goes as it was expected to be. So yes, highly encouraging. But like I said, it's quite a rare scenario, but it is a scenario that you want to have documented in the DRP.
Good advice. Thanks for the thorough answer too, I think. Next question, so a question for both of you, I think. Interested to hear your thoughts considering you both are working with so many different customers like locally and globally. Were there any emerging trends you're seeing around data management for organizations in the industry? Curious that you're both hearing around this topic and anything that's new, anything that's persisted over time?
Yes, I'm happy to take that, Kevin. What I'm saying is actually when we're speaking to CIOs, there's more of an urgent need around data readiness. Therefore, the importance of the session today especially as they start having conversations around adopting AI because I think when you're looking at Board members to CIOs, like everyone's wanting to take on AI. So there's added pressures from the executive level to ensure that they are starting to formulate approaches and how they start to adopt that. But when you're -- what we're seeing as well is like are we ready? Like do we have our foundations in place? Will we have full visibility and control? And a lot of businesses are trying to get into that, I guess, that position. So then they can start going, okay, well, now we start leveraging AI, what are some initial steps and how do we do so in a secure and robust manner. So I think that's a priority for a lot of CIOs at the moment is getting the foundations around data management in place. So then the pressures from above can be answered and you can actually start going back to the Board to showcase as your business is starting to innovate and adopt new strategies, you're starting to implement AI capabilities to enhance the way that you approach that fundamentally across your industry.
I've got a bit of a take on this as well. We didn't talk much about archival today or record life cycle management but for many years, the #1 use case for an archive solution is being simply to manage storage limits within the SaaS applications. It starts to take out data that you don't need. But then over the years, we started to run into the use cases like while I now need to make data immutable for a certain stage of its life cycle. Then kind of in recent years it moved into risk mitigation, like if I actually take some of my data out and I put it somewhere else, it's now 2 different risk services, so not 1 single point of breach. But what's really interesting in the last year is as customers are starting to consider Agentforce, it's now a tool that you can take no longer relevant data outside of the CRM, still accessible. It's still accessible when you need it to be. But it's now no longer inputs to Agentforce. And the logic is, I've got 10 years of case data. But more business is totally different to how it used to operate 10 years ago. So by taking out the less relevant data what you're doing is you're making the Agentforce imports now more relevant to how you actually run your business today. So starting to see that kind of taking over as one of the drivers for things like record life cycle management and archival.
Makes sense. And I think it is interesting because it's very agnostic, right? I think now the conversation is happening regardless of like what industry you're working in, what type of company you are. Maybe it's only more relevant or top of mind if you're in a regulated industry, but thing is very clear. It's important across the board.
So that relates to the next question that came in. What are the products around recovery and compliance? I think, Kevin, you just kind of started talking about archived but anything you both would add just around considerations when customers are thinking about recovery and compliance and those processes?
Yes. So from a trusted services side within the Salesforce, obviously, we talked about Salesforce backup and recovery today. We've also looked at the Salesforce -- I just touched on the Salesforce archive solution, which is a record life cycle management application to start to handle data in different ways that moves through the different stages of its life cycle. But another one that jumps to mind would be things like data mask and seed. So if you're seeding data into other sandboxes, all you're doing is you're creating other risk services other points of breach, right? Are there -- and potentially you're creating other assets that you're then giving out to external parties and partners and other people outside your business that don't typically have access to that production data. So data mask is an important piece because you can then desensitize these other risk services that they're not risk services at all, I would say that would be an important one.
This is an interesting one. Do backup and restore... [Technical Difficulty]
That was that interesting...
That was magic. We'll see if we can bring her back.
I see we have access to the questions here as well. So should we just work through them in Priya's absence?
I'm back. Thanks for that. Minor technical issue. Let me get back to the question at hand. So I'll let everyone on a cliffhanger saying it was an interesting question. But the question is, do backup and restore solutions usually go hand-in-hand? What if an organization already has a backup solution in place and they're now looking at recovery. I'm curious how do you usually see this being implemented in the industry or customers starting with one or the other? Like what's the best practice around this?
So I'd say most customers start in a position where those solutions are separate. And if you take the example of the weekly export, right, that's your backup mechanism. It's you enquiring that request for your data, you're then downloading that and storing it somewhere locally and you're holding it for some period of time until you might need to use it. So backup one separate mechanism. But then restore is you handling CSV file so large that they're difficult to handle and using things [indiscernible] solution. And that's probably a starting point, both [indiscernible] their relationship with Salesforce.
But very quickly, [indiscernible] you realize that to restore you have to have visibility of what it was. And I don't just mean the data. What I mean is the way the data is connected to other things. So when you're restoring, you're actually not just putting in a particular record where you're putting all of the relationships back, that record happened other things in New York. So a solution when it's restoring needs to be able to see what the org was before from more than just a record perspective. You need to go to look at all the record IDs and know the rules and figure out the correct blend of insert an update operations to solve for the thing you called your data event. And those types of solutions, they're not separate solutions. They're ones that provide both of those functions. So you have the ability to put back but also the view of what it was before in a single UI that is actually usable for that fashion. So yes, it's probably a starting point for most but it's not a meaningful restore solution until you have one that does both.
And I think also -- that's a good point, Kevin. I know we've spoken a lot of customers who have a complex data model. But as you start to leverage your data more effectively and start to doing a lot of, I guess, large projects, which aligned through your Salesforce environment, having the ability to, I guess, through a quick backup before you start introducing new data into your production environment, that's when we see a lot of mishaps occurring. And so it's a fundamental best practice to just implement that sort of process before you start doing large pushes into production. So there's multiple different use cases, but that's 1 we've seen more effective and one that's used across the board with our customer base more regularly.
Yes. I think good advice from both of you. It's understandable, I think people might have to start somewhere or start with step 1, but going to be thinking about it holistically and as part of the bigger picture when you're being about the process and what it's going to look like for your company longer term. When we're talking about archiving, should we delete our archived backup data to align with the data policy? Any guidance on best practices around this one?
That's a good question. The reason I say that is that you should, but they should be at separate stages. So if you think about archive what you're doing is you're taking 1 last copy of the data and then you're just drawing the source and you're preserving that one last copy externally immutably with an audit trail for some sort of period of time until it needs to be destroyed. And you want the backup and restore solution to be part of that picture. So if anything went wrong, if you created a policy incorrectly, if you accidentally set the retention so low that it extracted and destroyed immediately, you have some sort of mechanism to undo your illegitimate archive operations. So you definitely want the backup to be in place as a safety net. But then there would be a retention policy on the backups itself so that they are then cleaning themselves out over time. And you would want the backup purge to be well after the archived purge. So you've got that buffer, that safety net should anything be identified as illegitimately extracted and purge. Great question.
Agreed. We have time for a few more. Do you both have any advice on balancing data accessibility with data security? How do you balance both?
Yes, I can jump in there. That's a good question. I think when you're looking at data security, data protection but also security, it's not one or the other, it's both. But I think when you're looking at them together as a business function, you also want to try and make them as an enabler to the business, meaning when I was speaking earlier around role-based access controls or the principle of least privilege. You want to enable your employees to do as much as they can, but you don't want to over permit. So for example, different orgs, they might not even get access to certain orgs, which might have sensitive data. So you want to start categorizing it really effectively because the way that you operate internally as we see from a lot of the risks around data incidents can happen from not only a third-party having access but also your internal employees. So you want to limit that impact as much as possible.
But fundamentally, when you're looking at data security, this is something that you need to adopt and implement more broadly because there's an increased number of like different threats across the world where you want to have stricter like tighter controls, whether that's encrypting your data down to the field level across the different systems. You want to make sure like you said them as well, Kevin, you want to start permitting more masking of your data as well. So these are processes that you want to start formulating and embedding together instead of doing one or the other.
Kevin, whether you've got any further thoughts around that as well?
My gut reaction is that one's much easier to test in the other. So it would be easier to test the need for accessibility than it would be to test the need for security. But you're right, it's a trade-off and it's a conversation with the business, and it's probably a conversation with a business that becomes easier when the business is in those regions where people have to put themselves at stake for the business. You literally would go to jail for the decisions you made for that business, that's up to them. But yes, I'd say, the easier to test the businesses need for accessibility than it would be to test your need for security. So I'll start with testing the business' real need for accessibility first.
Yes. And exactly is like as you have more critical information, sensitive information in your orgs, like it means you just -- you need -- it's not a maybe, it's a must have. So then you start utilizing -- your system becomes a critical part of the operation of your business. So then you treat it with urgent care.
Yes. And I think we have time for one more before we wrap. A question for both of you. Any advice on how to get started making a data recovery plan? So any thoughts on just key components, checks and balances to be thinking about as someone's kind of starting this off...
Yes. I can take that, Hamish. So we go through a lot of kind of information security reviews and RFPs and tender responses and things like that and how we fit into a business's DRP from a backup and restore perspective, let's say, is always front and center. There's always a question about what's your RTO? What's your RPO? And it's because they're trying to fit a solution into some already constructed disaster recovery plans objective. But the reality is there's so much more that goes into a response to a disaster than simply hitting a restore button, right?
So you should be -- and maybe you're considering DRP and you're looking to refresh yours or you're creating for the first time. You shouldn't focus on just these hard metrics like RTO or RPO, Recovery Time Objective, Recovery Point Objective. What you should be doing is considering every element of how a suspected data event gets all the way through to resolve data event. So do you have mechanisms like smart alerts and a weak or smart alerts and our solutions that could give you indications of suspected data events.
So now your timer is not starting at the button. Your time is actually starting before the events being picked up by the frontline potentially, you'll proactively investigating events before their events. It should then consider, well, how do you then notify the right people? Is that case queue? Is it some sort of triaging system? You then need to put into your plan like, okay, when we triage, how do we triage it into one of these different disaster scenarios? Is it full? Or is it single record? Or is there a cascade effect and so forth?
So there's multiple steps before you get to hitting the Restore button, meaning that the recovery time objective that everybody wants to put in their Disaster Recovery Plan is actually just one piece out at the end. That's how fast can the data be turned back of the org. You need to consider all the other elements of your operation from identifying, suspecting, diagnosing, triaging before you even get to resolution. So think bigger. Think bigger when you're building a DRP because it's so much more than just the speed at which data can be injected back into an org.
I think good advice and good place to get started. With that, I think we're out of time for today. So a big thank you. Thank you, Kevin and Hamish for walking us through the concepts. I think a great conversation and great advice for people to think about and get started with. If you're interested in what we talked about today, please take a scan of our white paper in the middle. This is a conversation specific to the ANZ market around how to get started when you're thinking about privacy and compliance. If you are in Melbourne or Melbourne-based or have team members in Melbourne, we're going to be continuing this conversation at our Agentforce World Tour coming up next week. We'd love to see you there. It's a free event for anyone to attend. And if we're not Melbourne-based, please reach out to your Salesforce account executive. We're always hosting events, conversations, workshops around topics like this in many of our cities where we have offices. So I would love to see all of you there in person.
And with that, thank you for joining us today, and looking forward to our next conversation.
Thank you. Thank you, everyone.
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Salesforce — Special Call - Salesforce, Inc.
Salesforce — Special Call - Salesforce, Inc.
🎯 Kernbotschaft
- Essenz: Salesforce betont Shared‑Responsibility: Kunden müssen Sichtbarkeit, Datenklassifikation, Zugriffshygiene, Archivierung und Wiederherstellung steuern; Salesforce stellt Security Center, Event Monitoring, Privacy Center und Backup & Recovery als operative Werkzeuge bereit.
- Risiko‑Fokus: Priorität liegt auf kontinuierlichem Monitoring und Wiederherstellbarkeit, da Compliance (z. B. Australian Privacy Act, ISM, SOCI) sowie Reputations‑ und Bußgeldrisiken hohe finanzielle Folgen haben können.
⚡ Strategische Highlights
- Security Center: Tooling zur schnellen Modell‑ und Feldklassifikation, Guided Flows und ein Posture‑Scoring, das 70–80% der Klassifikation initial automatisiert.
- Backup & Recovery: Salesforce integriert OwnBackup als native Backup‑/Recovery‑Option; Fokus auf granulare Wiederherstellungen und die Einbindung von RTO (Recovery Time Objective) / RPO (Recovery Point Objective) in DR‑Pläne.
- Monitoring & Privacy: Event Monitoring, Transaction Security und Privacy Center für Echtzeit‑Detektion, Consent‑Management und nachvollziehbare Audit‑Trails.
🔭 Neue Informationen
- Operative Neuerung: OwnBackup wird als direkt verfügbare Salesforce‑Lösung positioniert und Security/Privacy‑Funktionen wurden funktional aufgewertet—relevant für Implementierung, nicht für Finanz‑Guidance.
- Kein Finanzinput: Keine Aussagen zu Umsatz, Gewinn oder Guidance im Webinar; Fokus ist rein technisch/operativ.
❓ Fragen der Analysten
- Restore‑Tests: Empfehlung, Voll‑ oder Teilrestores als DR‑Tests jährlich bis halbjährlich durchzuführen; Wiederherstellungen lassen sich zur Validierung in Sandboxes durchführen.
- Archiv vs Backup: Archivierung mit eigener Retention, Backup als Safety‑Net; Backups sollten länger vorgehalten werden als Archiv‑Löschfristen als Puffer gegen Fehloperationen.
- Zugriff vs Sicherheit: Praxisempfehlung: Principle of Least Privilege, Feld‑Masking, Access‑Hygiene; Zugriffsbedarf mit Business‑Stakeholdern testen bevor Rechte eingeräumt werden.
⚡ Bottom Line
- Bottom Line: Für Aktionäre signalisiert das Webinar verstärkte Produkt‑ und Service‑Bekräftigung im Security/Compliance‑Stack: operatives Risiko für Kunden sinkt, Kundenbindung und Cross‑Sell‑Chancen steigen; unmittelbarer finanzieller Effekt unklar, langfristig jedoch positiv für Plattform‑Stickiness und Reputationsschutz.
Salesforce — BMO 2025 Virtual Software Conference
1. Question Answer
All right. Good afternoon, everybody. Good morning for some. It's Keith Bachman here from BMO. We're sorry, we're a touch late. We've run over, I gather in terms of our virtual conference. But for me, this is my last one and thrilled to have Salesforce on with us. There's a few from IR, but we're just going to go to Susan and a way to start this is we're going to ask Susan to give her background before we launch into questions since as Alex has told me, this is Susan's one of her first engagements with the investor community. So Susan, why don't you tell us a little about yourself?
Yes. Thanks, and nice to meet you and happy to be here today. I'm an SVP on Salesforce's product -- in Salesforce's product organization on the Agentforce product team. And I've been in Salesforce for about 14, 15 years at this point. And along that pathway, I've enjoyed what I coined as the best job in Salesforce, which has been sitting at the edge of a lot of the innovation that we've been doing with AI and data. Prior to this, I had a heavy hand in a lot of our Einstein and machine learning products. But for the last 3 or so years, been part of the foundational team with all things generative AI and agentic Agentforce technology.
Okay. Perfect. I'm going to start a little bit differently in that a lot of investors ask us what the difference -- how do we get here? And what I mean by that is how did we get to this thing called Agentforce. We used to talk all about Einstein. How did we get here? How was the evolution? How has that unfolded?
It's a great question for me. Thanks for asking it. I mean, obviously, back in the 2016 era, about a decade ago, there was a convergence of data and processing power that made sort of a big step change in machine learning possible. And in those days, as you commented on the Einstein brand, we had a lot of both out-of-the-box capabilities for predictive things like lead scoring, opportunity scoring, classification, those type of more traditional machine learning things, which really defined our time about a decade ago. Now obviously, with moving to the current day and age, the capacity of the machine learning models crashed on the world very, very aggressively about 2.5 years ago in terms of not just the impact in the consumer marketplace for the ways we all enjoy it in our personal lives, but for in our personal lives, but for everyone managing a large enterprise in terms of how does generative AI impact not just their technical stacks and the user experiences they have for their employees and customers, but business models as well.
And so the original working models with LLMs from that time frame was a lot around prompt engineering and leveraging generative technologies, to summarize things and to generate content. And the agentic shift takes us into a new category of things where we can permit and allow these applications to take on more autonomous experiences with the controls and the guardrails. And I would say all of the tooling that you need to, as an enterprise, which is much different from a consumer experience, bring to the foreground to put these things into place around workflow, around productivity, super cycles of your employees and new customer experiences externally. So for us, the step function change was releasing Agentforce at Dreamforce last year. And a lot of that step function was brought by our builder tools itself, resident in Agentforce.
How do you think -- and this is more of a market question, but you've had an interesting seat to observe this. In my simple brain, there's causal AI and GenAI, and those might not be the right nomenclature. But how do you think about those causal models and still the effectiveness and necessity of those versus a probabilistic model, which I think about is GenAI. How do these 2 worlds cooperate, exist, compete? How does it -- and again, this is not a Salesforce comment. This is more of a take a step.
We do not comment to the market. What I would say, like in the early days with generative AI, what I mean early days, like we're talking like 2.5 years ago, like we live [indiscernible] right now in this tech space. But the initial like -- and this is kind of winding time back for me a bit, like a lot of the questions were like, can we solve everything with generative AI and people would start like spitballing and use case ideation and you'd be, that is a great use case. You know what it is, it's predictive, like that's a regressionable. And so kind of the 2 observations is, one, it was a whole new level of creativity and permission to really think about bringing technology in because it was such an important technology moment.
So that permission step like created all this ideation. But the way the 2 work together, like a classic example would be a machine learning model or something that's doing a predictive outcome will tell you the order of operation of what you need to focus on. The generative like use case will tell you how to do it and bring productivity to the foreground. I'll give a classic sort of Salesforce sales example. If I've got predictive signal about a customer that might buy or a customer that might churn, that's going to move them to the top of the list of engagement. But generative AI might bring additional capabilities in terms of creating customer briefs before a call or taking...
How to serve those customers?
Yes, taking signal from data and from all the experience information that's collected and crafting like using autonomous processes to create that engagement in a more powerful way. So it's like who do I call and why? And what do I say and I do when I get there, sort of like a really nice peanut butter and chocolate example.
Yes. And so both worlds will live on.
Oh, yes.
Obviously, we're still super early in GenAI, but the causal necessity and advances of causal AI will continue.
Yes.
Okay. Let's turn. Thank you for indulging me on sort of the how did we get here. But let's go on to the more pointed questions associated with Salesforce. Everybody's got AI. Why is sales -- why is it important to Salesforce? And really, the nature of the question is how is Agentforce differentiated?
Yes. I think it's a great question, and you're right in acknowledging it's such a big technology moment. We recognize there are a lot of options. And we have what we think a tremendously exciting set of capabilities. And the way I would describe them are a combination of things. Like we're gifted with this deep history with sales, service, marketing, commerce, analytics. So we have this amazing suite of applications that all have humans and all have processes and all have automation attached to them. And so it is a really nice opportunity to take those applications and modernize them with agentic capabilities. So this exploiting the app layer is super nice. The second thing I would say is that we've been, for a number of years, really accelerating our capabilities with data. Now obviously, with Salesforce data, we always have a special relationship with it because it's in the platform, it's permission aware, it's like workflowed and all that stuff.
But the work we've been doing on the Data Cloud has really opened up the aperture and the technical ways that we can engage with data, which is so important for grounding these agentic experiences. So data, the application and then within the agent layer, we've been really busy doing 2 things. One, we are -- let's just write what I call it like the joint opportunity and obligation of we have all this deep knowledge of the personas that sit in Salesforce products all day long, like our researchers know that. Our PMs think about that morning, noon and night. And so we can create all these accelerated agentic experiences that, one, take the think time out of wondering what to do; and two, accelerate the time to value because you can configure the last mile versus starting with that clean sheet of paper.
Now the second thing we've done in addition to these out-of-the-box applications is for the last 3 years, we've been building this deeply embedded enterprise-grade agentic AI platform in Salesforce because, as you know, Salesforce customers love our applications, but they also like making them their own, and that involves configuring and extending them. The same is true with our AI in terms of all of this tooling that we have for people to customize it, all this observability. So when you move it into production, you have real-time line of sight to what's going on in guardrails. -- and all of this enterprise-grade technology. So we would just call that like apps, data, metadata and agents as sort of a framework. And -- but maybe taking a more specific look because I'm usually discussing things at a deeper level. And what I would say just kind of giving the pace of AI, the answer to this question will probably change for you in another 6 months, just as it was different 6 months ago.
But the things that make it very unique for our marketplace right now is sort of the following categories. And I'll call the first one surface area. And surface area, meaning -- it could be meaning a Salesforce user experience, someone who's logged into CRM, someone who's logged into Slack, someone that's on our Experience Cloud, but you have a human in Salesforce that is going to be superpowered and supercharged with these agentic experiences. That is a huge advantage. And while it is -- from my perspective, as one of the AI practitioners, a lot about AI, it also is about design and behavior. And so it is a really unique opportunity to revisit all those experiences and really next level them in all sorts of ways. So that, plus the fact that we've got this like super cool platform makes that great. I think the second thing is we have been very focused on some core principles around openness.
And openness has come through our AI story in terms of openness to the ways we ground and work with data, openness in terms of selection of LLMs. We've incorporated that in our product over the last couple of years. And now with the latest open category of conversation, all these MCP and A2A frameworks, and so this openness provides a future-proofing state for our customers. And just given the rapid state of progression in this space, honestly, what people often think is unique and game-changing on day 1, by month 3, could already fast becoming a commodity. And so this openness allows us to really bring this future-proofing mindset to architecture choices that people are making in the enterprise. Number three, it's AI, and so you have to have great AI. And we have a number of things that I would say put us in that category. The trust models that we like really initiated in the marketplace in terms of things like your data isn't stored with these foundational models, we'll mask all that sensitive data, like all that sort of data safety.
But trust is also about accuracy. And so the things that we pulled forward in our product around including citation. So you have, as a user, line of sight to what that source material that GenAI is using. The work that we've done in our reasoning engine and the work that we do in our RAG metadata pipelines, all of these things are around accuracy. So there's a whole bunch of things that make it very accurate and very trustful. And then when I look at sort of the big chapters across the last 3 years, 2023 was the year of like, does this change my business model in the march of the consultants in the boardroom? 2024 was the year of POCs moving out of the lab and into production in small bits. It was also the year where Anthropic and Gemini and others caught up with OpenAI.
And the year of 2025 is around full-scale production, measurement and observability. And so we've been bringing a lot of our advanced research techniques into these observability models where not only are we using AI to generate the creation of these AI agents, we're using AI to create the test harnesses to evaluate them before they go into production. We're using AI to improve instructions because as we know, this is an emerging industry and people need help in those learnings. So we bake our learnings into the product. And we're using AI Eval models to understand if these agents are adhering to the policies and the instructions and the actions we're gifting them with.
So this kind of production mindset has been very, very powerful for deployment. And then finally, a long-standing line I've had like since calling on financial institutions back in the '80s is everything is possible with time, money and code. And it's always spike for folks. And so the skill set that we bring to the foreground is very unique in terms of leveraging this sort of trailblazer mindset as well as having these command line interfaces for the community that enjoys that, all of this being a way to go fast with products that people have already made investments in a.k.a, this huge Salesforce suite with some of the best AI and techniques around enterprise suitability. Long answer, sorry.
Okay. A lot to chew on there. We could -- there's a lot to go on. But let me -- you said one thing that sort of piqued my interest. You said it completely -- the AI world could completely change in the next 6 months, so I'll say in the next year. But what do you feel like, a, you need to get right from where you are today from a technology platform perspective? And b, what's the most -- what's the greatest source of friction on customers not adopting that are Salesforce customers right now?
Yes. I think some of the things I just said around the pillars are the things we're working on right now, like observability is really important. These are generative capabilities and many organizations are still feeling their way through trust with LLMs. And so you put them in front of your employees, you put them in front of your customers, you sort of want this. So we've been focusing on that for quite some time. The second part of your question, it was about -- which is you call it like friction or barriers? Is that how you phrased it?
Yes, why are -- you have a huge installed base of customers. And candidly, a fraction have adopted or generating ARR for you guys. And so most customers have it. What's the -- what do you find as a common source of friction about why folks aren't adopting?
Well, I would put -- I'll just address it in terms of like where we see -- I wouldn't call it friction, but ways we can accelerate people's understanding of it because we -- like we are very, very busy servicing the needs of customers who want to engage with us, whether it's things like use case ideation sessions and workshops to train people and the trails that we put on Salesforce to help educate people at scale about both the possibilities and the actual tools. So there's a ton of activity there. And Alex can also reinforce some of the actual traction we're seeing with ARR and also repeat revenue. So there is massive momentum there. What I would say around like friction, and I think that's even too heavy a word, I'll give you 2 examples. Like when I think of categorizing use cases, I put it right now into buckets of the productivity super cycles for our employees, I would put the next category in terms of experiences that we put in the pathway of our customers, like these external autonomous customer experiences.
Now if we take those 2 categories, like we'll start with the customer-facing use case. What we've seen at scale is -- and this is across like many different industries, retail, consumer goods, regulated industries and financial services. So there's been sort of no holdout. It's been very universal. It's very easy for people to conceive of use cases that face customers that do things like answer questions, deflect calls, if it's a call center that feels they can create a better user experience in a modern, adaptive, conversational way, like that's both reduction in cost to serve in terms of the technology to do that and a better customer channel. So like answering questions, and as a category, I would say, reading from a database, meaning where is my order or where is my [indiscernible] or where is my claim or where is my shipment? Those sort of like, tell me what the status of this is without me waiting in a long queue and fighting with an IVR system. Or the next category for that customer-facing experience might be, I need to initiate a process.
I want to initiate a service request. I want to initiate a claim. I want to initiate a beneficiary on my account. So like those things come really naturally and easy because they know the processes that they're already serving on their call centers at scale. There, it's measured like crazy. So that is usually pretty -- like that can accelerate really quickly because the think time is compressed because they know where the friction already is in their business by servicing it with measurement. On the sales side of things, it -- people need more help in terms of where do I start and why? I have all these processes in my organization that may or may not be completely understood by me, especially if I have a large like sales team.
And so helping people understand their business and their business processes and where AI automation and where the design of AI that is supportive of human can take friction out of the process might take some time for folks. So we've been responding by just getting in the trenches with our customers and helping identify this stuff. But that's where I wouldn't call it friction, but it's an opportunity to think deeply not just about jamming like some AI experience, but where do I have friction and how are my humans compensating about it? And how can I inject AI there? So I won't call it friction, but I would just call it, it's -- it might take a little bit more time to get that road map of everything you want to do and then put it in that 2x2 grid of high impact, like low risk kind of where do I start thing.
Right. Right, right, right.
Yes, I don't know if makes sense but that's sort of like the...
It does.
Yes.
It does. Let me ask about -- go back to something you said at the outset, and I'll use slightly different terms, but customers need to adopt the data cloud in order to be successful with your agents. And maybe help us a little bit with the why that is the case and I think -- data structures, but also as a technologist, a lot of customers already have Databricks or Snowflake, and you're sort of asking to stand up, for lack of a better word, another, Datalake, which is nobody really wants to do that. And so I just want to hear a little bit about the Data Cloud and how it's important to this process.
Sure. Yes. I mean there's -- I could talk for hours about this one, too. So what I would first say a little bit tongue in cheek, I wish we had named the Data Cloud, the activation data substrate. Like if I had invented sushi, I would call it like called cold dead fish on...
Cold dead fish.
Instead of like really kind of pragmatic name for it. So of course, people have made these investments in Snowflake and Databricks and all these lakes. And the answer is, thank you. like because what we're here to do is leverage and activate that data, not replicate it and rematerialize. That's one of the...
Exactly.
Of Data Cloud. And I think if there is friction, like to your question a moment ago, it might be truly people understanding that, that you don't have to copy data into our environment. We leverage it in a very modern way in terms of just treating it as if it was a Salesforce table. So there's -- so like that's sort of one thing I would say. It's not a separate data -- we call it Data Cloud. It doesn't mean bring your data to our cloud. It means let us help you activate your data in all sorts of creative ways across Salesforce. Now as a product exec at Salesforce, like I see Data Cloud in many ways. I see it as the original CDP in terms of a really modern [indiscernible] to get all this -- that's a category and people buy it, and it's awesome and it's leading. I also see it as a way to bring additional data into the Salesforce ecosystem in a very modern way, but not replicating and all that stuff.
And that's terrific because you've got humans and processes all through Salesforce that can be leveraged by this in proactive and reactive ways. So new data types that historically were not deeply resonant in Salesforce. And all of our product teams build on Data Cloud as if it is a platform because it is a platform. So with the agentic capabilities, with the Agentforce things, with all of our GenAI like everyone has this little moniker of like AI needs data. Yes, it does, but not in the traditional sense of building models because we -- most people are using the pretrained models. So we're not using it to build models, but we're using it to ground and inform. And when you're interacting with an LLM, the better instructions you can give it, grounded with customer data, the more accurate it is. So like I was talking to a bank the other day, and he's like, I really now finally get Data Cloud.
And I have these amazing user experiences from my advisers because it's not just LLM giving me a summation of notes, it is an LLM that fully understands my customer because I have FactSet data, I have transaction data, I have banker notes. I have position information. I can't get that without that. And so grounding with this data is really important. And because like this awesome modern platform, we also put all our log files there. That's where our e-mails go for observability. So like we're leveraging Data Cloud like in ways that it should be, but it's not to bring your data to our cloud. It's let us help you really next level the hard investments you already made in building out those Snowflake and Databricks environments.
And to add to Susan's point because this goes back to your prior question, Keith, around the level of Agentforce adoption, what we're seeing from a customer momentum standpoint has been unprecedented in terms of interest in Agentforce in terms of customers choosing Salesforce to start their adjunctive journey. Realistically, we know that takes time, and it goes back to your question around data and getting data in order. And so what's been encouraging for us is as we've seen customers choose Agentforce, and we mentioned 8,000 deals closed to date, they're realizing that it is a longer-data journey. And that's why when you look at some of the stats we've given in the last earnings call around surpassing $1 billion in ARR for Data Cloud and AI, a lot of that's still coming from Data Cloud. And it's with the lens of how do they harmonize the data on our platform? How do they bring in unstructured data, to Susan's point, where they previously weren't able to activate that data before, but now it becomes really key in the objected customer journey.
And then how do they leverage tools like MuleSoft and eventually Informatica. So we are giving customers this unified data architecture. We're making it very simple for a customer to get all of their data in order with the lens of then you have your agents natively integrated on our platform, and you're easily able to tap into that data, get the value and activate that data within your customer journey. So that's what we're really excited about. And it's important to us as we go through this agentic journey with our customers to continue giving all of you key milestones in terms of what we're seeing from adoption but really giving you milestones into what we're seeing with customers when they eventually move from the POC experimentation phase that they're in now to a limited deployment to an eventual deployment at scale. And once we get that flywheel turning, that's when we really think you see Agentforce become more material in FY '27.
Okay.
Yes. I would really echo all those momentum stats. And one of the things like if I'm at a conference and people ask for guidance, like what do we do? I was like you got to start. Like that's the first thing, like start, commit and go because we are seeing like with the first use case, you have to figure out everything. You have to figure out your risk profile. You have to figure out how LLMs work. You have to figure out what data you have. You have to figure out user experience. You have to figure out all the boundaries. And then once you get that, you have this acceleration like platform. I'm working with so many customers right now that have launched like their 1, 2, 3, 4 first agents. And now they are creating what they call agent factories because either they're going use case by use case and functional area by functional area or they've got country 1 stood up and now they're going to go to countries like 2 through 56. So we are definitely seeing this scale, both in terms of variety of use case, acceleration of regions and things along those lines.
And so Susan and Alex, when you think about -- I use the word friction, which did not go over well, but let's say, discussion point. Yes, Alex would call me a source of friction. But when you think about your discussion with customers, is it understanding your economics, right? And so are customers still trying to understand how -- and the various scenarios underneath it or -- and/or how important are the discussions surrounding I got to pay more, how is this going to evolve?
Yes, it's both. Like it's understanding like what is this technology, what is your technology? How is your technology different because I got a ton of choice, like it's all that. And it's where do I start and why? And is that thing going to ROI and how is it going to impact my business? And I sort of categorize these different potential value points like it can be just categorically the productivity super cycle. The thing that used to take 9 minutes takes 4 minutes. The things that used to take an army of people is a smaller number of people that people are redeployed to hire like higher margin and higher profile activities, like so there's this whole productivity thing.
For these customer-facing experiences, for many organizations, it's an opportunity to understand the cost to serve, but more importantly, better channels and better customer experiences that lead to increased loyalty, cross-sell and upsell, so they will bake those not just into a cost to serve return, but how is this impacting the growth of my business. Now we're working with some organizations that sort of take that even to the next level, like how does this digital labor change operating models for me in terms of ways that I just hadn't anticipated. Like -- and the classic example is like -- and I'll repeat it, I didn't invent it. You probably heard it a million times. When you first held your first iPhone in 2006, did you imagine Uber? Like so this whole thing is like people are now starting to imagine these new digital labor scenarios that just weren't possible before.
So -- and I got some customer stories that I can tell there. And then as people move from these productivity super cycles for employees to customer experiences that are just next level, like their sort of -- the next sort of set of considerations is how do you have background agents doing the things that the humans are traditionally doing, which is sensing and responding to signal. The customer called. This thing happened. They incurred usage. They didn't incur usage. They opened a new account. They -- like whatever all these data signals are, the AI automation can start the whole process and pull humans in the loop in new ways possible. So that is -- it increased revenue, decreased cost and new ways of working are just category like what we're seeing everywhere.
Okay. Well, unfortunately, we have to move on a little bit, but we may come back to these. And the reason I say move on is we've had -- we had ServiceNow on yesterday, and they are talking a lot about moving into the front office. They refer to it as CRM. Part of it is their thesis is they have a horizontal layer for agents and agent orchestration. They have a little slice of what I'll call applications within the front office. But how do you think about your differentiation if we take AI Agentforce Data Cloud versus some of your competitors? And specifically, if there's anything you'd like to call out from a lack of a better word, a horizontal player like ServiceNow and how you think it gives you -- provides you with differentiation in the front office?
Yes. I come back to some of the things I said before, surface area where people live. context switching is terrible. Like humans are finite in our ability to concentrate. And so context switching is sort of the -- just not a great design technique, right? So having it in [indiscernible] work where you don't know you're using AI, like you're just doing your job and AI is supporting you it every way. The second thing I would say is this like in the dawn of generative AI, it was like write an e-mail for me and summarize this text.
It is way beyond that now, right? And so the ability to have these things create an AI orchestrated plan, reason through what needs to do, be responsive to conditions changing, all of this like AI orchestration is just -- it sits on top of actions all day long. And Salesforce customers have deep investments in things like flow and workflow and actions. And then, of course, all their business processes that they've got armies of sales and service and marketing, both people and processes already there. So this kind of like surface area, actionability, the time and money and trouble takes to get there, the openness to data, the way we future-proof are all -- are really outstanding for customers in terms of things to think about for us.
Okay. Let me take a quick pause to see if investors want to jump in. I have a few more or Brad, if you want to jump in from my team also. I'm just going to take a 10-second pause. Okay. We will continue on then. I want to maybe, as we're heading down the home stretch, talk a little bit about how -- maybe not your direct area, but MuleSoft and Informatica, how this helps with -- because in my mind, Informatica is really an enabled nurture of the growth of Data Cloud. But why is -- let's take Informatica first. Why is it important to have Informatica to be part of Salesforce rather than just partner with them?
I'll start and then I'll pass to Alex. Like from the AI side, I think the excitement is palpable in terms of the ability to inject even more customer information into the ways that we embed these experiences. Clearly, that is going to unleash a whole lot of value. Not everyone has stuff nicely packed away in a modern Datalake. There is plenty of other applications that run organizations where Informatica is a big part of that mesh in that network. So that will be terrific. And then there are capabilities around lineage and governance that just kind of any good data stored or data pathway, whether it's just a straight data pathway or it's data pathways activated by AI will be very powerful. So I see it from my AI practice in terms of next leveling what we can do by grounding and knowing the sources of these data. But Alex, you probably see it from a larger M&A and Salesforce perspective as well.
Sure. So I agree with all the points you hit. We also think the element of being able to bring rich metadata from a number of different sources, whether that's on-prem, whether that's from the cloud at scale is an ability that Informatica brings to the table. And we think, as Susan mentioned, with Data Cloud and with a lot of customers cemented on our core applications, you have rich metadata tied directly to the customer. But as you think about deeper complexity in the agentic experience, you probably want to bring in metadata tied to product or tied to other assets. And Informatica has a very extensive data catalog with that understanding of different types of data sets where we are now creating almost an Asset 360, a Product 360 tied to a Customer 360 with the lens of you also bring in with Informatica very robust data governance policies. So agents have a permissioning set in place so they can read certain data sets, but they can write to other certain data sets.
And so there's this element about data transparency, governance and understanding that we think is critical for why Informatica needs to come to the fold of our platform. We did have a successful partnership. But for us to be able to build out this unified data architecture and offer to our customers a complete integration offering, we felt like buying the asset was the right move. Our lens is this is going to unlock significant synergies, whether that's from the go-to-market side, the G&A side and the product side, where ultimately, we want to make it as simple as possible for customers to get their data in order on Data Cloud and on our platform. And now we think with MuleSoft, Informatica and Data Cloud and then you have course, Tableau and Slack from a visualization conversational layer element, we have this architecture that allows customers to do that data work and then have Agentforce, which is already natively integrated on our platform to be able to action and activate, as Susan mentioned, all of that data.
Okay. And Alex, just quickly because I want to ask one more of Susan. How much overlap is from a workflow perspective, not a customer perspective, is there between Informatica and Mule?
From a workflow perspective?
Like the common use cases, like how much is there common use case? Or do you know that number?
I don't know off the top of my head. There's likely some overlap, but we do think that there's differences between when a customer would leverage MuleSoft, let's say, app to app and when they're leveraging Informatica from an ETL, ELT standpoint and likely leveraging Informatica to bring in data at scale. So we do think that there are different use cases when you think about MuleSoft, when you think about Zero Copy and then when you think about Informatica.
Okay. Susan, we're going to end with you. And I want to just hear a little bit maybe about a customer example incorporating agentic AI and Data Cloud that you think is representative about where this is heading over the next 2 to 3 years? Any customer -- because you talk to a lot of customers who clearly have a sense, particularly on the technology side of the market opportunities. Anything you want to bring to life that should help investors understand where we're going?
Yes. Always happy to bring some customer examples to the foreground. I started speaking about one a bit ago, a wealth manager, where their journey with Agentforce definitely involved Data Cloud. And the -- as I mentioned earlier, what Data Cloud brings them in that is very specific customer information. Now when you're talking about GenAI and financial services, specifically, like especially when you get into areas of wealth and health, it's like you have to be careful about recommendations, right? But you want to show up like well informed, well prepared and to drive great conversations. So in their example, using the powers of our capabilities, they leverage all sorts of client data, whether it's generated by humans, whether it comes from their back-office transaction systems or third-party data.
And all of that together allows them with the click of a button to get a really rich household summary of everything about that customer and all the ideas about the products and services that meet the risk profile, the stated financial needs and really sort of drives like the relationship in very positive ways. Now at the same time, they're also using the same sets of capabilities to help people do their jobs because there are all sorts of products and services to know. There are all sorts of escalation policies and procedures to know and things like that. Now I'll kind of pivot from that organization. They started with human in the loop with their employees. Now I'll poke in on another couple of sets of banks where their first agent was -- or their first generative experience was they would like to expand the markets that they're serving, but they don't have the human capital to do it at the moment. They want to go down market with white glove experience.
And so the first thing they did was they set up a digital agent that explains everything about their commercial and -- their commercial and banking products, I will just say. And then from there, all sorts of ways to schedule and connect with a banker. Now they have this vision of being a sort of an AI-first bank in many ways. So at the same time, where they're standing up this user experience that faces a potential banking customer, they are also creating all these agents that take the friction out of the human population that are bank employees, things like agents that do sweeps, things like agents that do loan prepays. So they're like using first their human workforce to make sure they get everything right because then that goes as part of the digital and AI-first bank. So we have this idea of digital labor really at scale, not just call avoidance on a call center, but really activate a whole new category of work.
Now also without using customer names, like I can give another example about digital labor. This is an organization that has, I'll just call it, a prescreening process. And of that prescreening process, potentially millions of people that might want to touch. So having a digital agent gives them the capacity to go at scale and truly operate 24/7, 365 and not really bound by 9 to 5 in human labor. Now what they're finding with this is that -- it's funny because we tell people digital labor and like Marc's on a podcast and says digital labor and then the customer says like, "Oh my God, it's like digital labor, like we were able to engage with customers outside the hours of operations and in language we choose.
Now that was very cool for them, but the next thing they observed was that the fidelity that the digital agents have towards completing the process and executing was very, very high, much higher than they like anticipated like that was pretty good. And when they get to the end state of that process, like what their measurement of that process was is over -- like it used to be like 4:1, like 4 people on the top of the funnel, 1 at the bottom, a 2:1 ratio. So they've been receiving orders of magnitude improvement. And that's kind of a digital labor conversation. So taking people through these discussions about like humans empowered by AI, digital labor, new operating models, digital twins of what they do internally is just so exciting for organizations to imagine a future.
Okay. Perfect. I think we're going to have to leave it there because I feel we've run over by a couple of minutes, but we started a little bit late. Susan and team, thank you so much for joining us today. Super interesting. We could go on for much longer. We appreciate your time, and we wish you all the best. Many thanks again.
Thanks a lot, Keith.
Thanks, Keith.
Cheers.
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Salesforce — BMO 2025 Virtual Software Conference
Salesforce — BMO 2025 Virtual Software Conference
🎯 Kernbotschaft
- Kernbotschaft: Salesforce positioniert Agentforce als agentische Generative‑AI‑Schicht, tief integriert in CRM‑Apps und Data Cloud. Ziel: Kunden mit geerdeten, anpassbaren Agenten (Autonome KI) schneller in Produktion bringen, Vertrauen durch Observability/Governance schaffen und so Nutzung sowie wiederkehrende Umsätze beschleunigen.
🔭 Strategische Highlights
- Plattform: Fokus auf "Apps + Data + Metadata + Agents" — Agentforce nutzt bestehende Salesforce‑Applikationen als Oberfläche und Action‑Layer.
- Offenheit: Unterstützung verschiedener LLMs und Offenheitsprinzipien zur Zukunftssicherung der Kundenarchitektur.
- Vertrauen: Enterprise‑Funktionen wie Masking, Zitations‑Angaben, RAG‑Pipelines und AI‑Eval/Observability für Produktionsreife.
🆕 Neue Informationen
- Traktion: Management nennt starke Nachfrage (u.a. "8.000 Deals" und Data Cloud/AI >$1 Mrd. ARR aus Earnings‑Angaben) und erwartet, dass Agentforce in FY'27 materieller wird.
- Guidance: Keine neue finanzielle Guidance im Gespräch; Fokus war auf Produkt‑/Adoptions‑Meilensteinen statt konkreten Umsatzprojektionen.
❓ Fragen der Analysten
- Adoption: Worin besteht die häufigste Hürde? Management nennt nicht "Friction" als Blocker, sondern den Bedarf, Use Cases zu priorisieren, Daten/Reife zu organisieren und ROI‑Pfade zu definieren.
- Datenarchitektur: Warum Data Cloud vs. Snowflake/Databricks? Antwort: Data Cloud soll Daten aktivieren, ohne zwangsläufig zu replizieren; Informatica/MuleSoft ergänzen Integrations‑/Governance‑Bedarf.
- Wettbewerb: Abgrenzung zu horizontalen Anbietern (z.B. ServiceNow): Salesforce betont Oberfläche, Aktions‑Integrationen (Flows/Workflow) und breite CRM‑Surface‑Area als Differenzierer; operative Details blieben teils allgemein.
⚡ Bottom Line
- Implikation: Technologische Differenzierung durch integrierte Daten‑ und Agenten‑Plattform erhöht langfristiges Upsell‑ und Bindungspotenzial. kurzfristig bleibt die wichtigste Unsicherheit die Geschwindigkeit der Kundenmigration (Daten‑organisation, Economics) und die Frage, wie schnell Agentforce signifikanten ARR‑Beitrag liefert (Management visiert FY'27 als Wendepunkt an).
Salesforce — UBS Women in Tech Conference 2025
1. Question Answer
Best session for last. So we have Salesforce, and we have Alice here, who's the EVP and General Manager of Platform, Integration and Automation. So Alice, thanks so much for being here.
Thanks for having me.
Awesome. Alice, maybe to kick it off, maybe you can just start by giving a brief background about yourself and then your role at Salesforce, too.
Yes. So I'm the GM for the Platform, Integration and Automation at Salesforce. And before that, I was at Microsoft for a long time, worked with a ton of different teams there. Was at Code.org working on computer science education. And I'm really passionate about developers and creators and enabling people to build. And so working on a platform for me, I love it, and I love working on the Salesforce platform.
I think right now, we're at this moment in time where AI is dramatically changing both what we can build on the platforms and how we build. And so it's a really fun time to be at Salesforce and working on the Salesforce platform.
Perfect. Awesome. Well, I'm sure not everyone in the audience is familiar with what's exactly included in platform. So maybe you could just take some time and break that down for us.
Yes. So it's confusing, I'll give it to you. So basically, there are multiple pieces of it. Part of it is the shared application platform that goes inside all of our clouds at Salesforce, so things like authentication or the mobile platform that's part of sales or service or industry clouds, marketing.
There's another piece of it, which are the horizontal businesses that we run independent of what cloud you buy. So my team supports Privacy Center, Security Center, Shield, all of these horizontal products that apply to every single one of our clouds.
But one of the things that I'm excited about is my team also supports the developer platform. And so that's everything from getting Salesforce and customizing it for your business to our SIs and being able to support all of the different customizations that they do on the platform, but also companies build their own full applications on the platform. So all of the application development that runs -- people want in their finance teams, in their back office and operations, all of those apps -- there's 9.5 million apps built on the Salesforce platform. All of those are supported by my team in the developer platform. We also have a huge ISV network on AppExchange. And so all of those companies are also built on that core Salesforce platform.
My team also runs integration and automation. So how many of you know MuleSoft? Yes, lots of hands here. So being able to connect all of the different applications in your enterprise, which I think is even more relevant right now in this AI era because now we're using that same capability to talk about how do we connect agents across my enterprise, how do we allow agents to talk to each other across all the systems in our enterprise. So the integration space is now the agentic integration space.
Right. Yes. So let's take that a step further, and let's talk about how that relates to Agentforce. So highly competitive space, right, that Agentforce is in right now. So what differentiates Agentforce? Maybe you can talk a little bit more about the deeply unified platform, right, and how that gives you guys a competitive edge and also how you're leading with trust and your efforts there as well, too.
Okay. That's a lot. Okay. I'm going to break those down. That was like 4 questions. So I'm going to break it down. I think we talked a lot about it on our recent earnings call. We talked about this ADAM framework of the thing that differentiates us is that you bring together the apps, the data, the agents and the metadata platform. But that's pretty abstract, so I'm going to try to make that a little bit more real.
I think we all use LLMs and AI all the time. I actually used it to plan a dinner party this weekend.
No way.
I did. I did. Told all the ingredients I needed to buy and pulled together a bunch of recipes for me. It was pretty great. All of these consumer AI products are basically feeding back to us a bunch of public data, and they're trained on basically the same set of public data. They're all trained on the Internet. And that works great if the question that you want to ask is a public data question. This is all the consumer AI that's amazing, right? So if I want to know how to feed 8 vegetarians, something good for dinner, that's public information. I can just go grab that.
I think the challenge is when you go to look at how do I roll this out in an enterprise to solve enterprise scenarios, it's all about my data, right? So Finnair is one of our customers. When they're looking at the airline data, yes, what flights are up are on the public Internet, but not what flight I'm on, not my information. There's a lot of PII there. There's a lot of internal data that these companies are working with.
And so when you take the LLM and you say, how do I apply this, how do I make it agentic within my enterprise, there are multiple problems you need to solve. First, you need to solve the data problem. You need to understand your enterprise data, and that's the structured data, it's the unstructured data, it's the metadata, which is the data about the data that understands what that data is. But even if you solve all of that, you get all the data together, you expose it all to the LLM, you do all of the RAG stuff that you need to do, all you've got is a chatbot that can answer a question, the Q&A bot. If you really want to get agentic, the next thing you need to do is you need to enable that agent to be able to take an action in your organization. So you need to be connected into the actions that you could take.
So we have built in the capabilities to take action across sales, across service, across marketing, across commerce, across all these industries that are built in as part of the Salesforce platform, that deeply unified platform. But we also have this rich automation framework, which allows companies to build their own specific automations that connect in. And with MuleSoft, we connect out to the rest of your enterprise, to Workday, to SAP, to all of these other pieces of your enterprise so that your agent now has the right enterprise data and can take the right actions across your enterprise, and that's all connected into the LLM, and it's all connected into the trust layer that you need in order to run this in an enterprise because enterprises are also dealing with compliance. They're dealing with auditing, dealing with the old-school stuff that we've been dealing with for years, things like do I have the right security permissions, but not just you, not just Taylor. Does my agent have the right security permission? So we need to take all of these rich capabilities that have allowed Salesforce to run in regulated industries and banks and all of these places, but now apply them in the agentic era. And we need to add new capabilities like guardrails and red teaming around the agentic capabilities.
So our differentiator is that we've built all of this together in one platform, one open platform that's connected to the rest of your enterprise, which accelerates the time to value for our customers. And it enables them to take these amazing capabilities, these amazing LLM capabilities and put them to use to solve real problems in their enterprise and to do it fast.
We have 800 customers that are already live with Agentforce. For anybody here who's been in enterprise software for a while, that's amazingly fast, right? Enterprise software is not something that usually goes out that quickly. It's only been live for 2 quarters. And I think it's that core capability, that deeply unified platform that enables our customers to find value quickly.
Yes. Awesome. And now that you've had Agentforce live for 6 months, maybe you can talk about some of the use cases that you've seen that are gaining the most traction early on.
Boy, there's so many. So what are some interesting use cases? I think one of the things that we've done is we've made it easy to get started with some of our core use cases like Sales or Service. So as a starting point, I think of it as a maturity model for companies that are embracing these AI technologies, where the easiest place to start is to say, okay, I'm using some of those inbox functionality, right? I'm going to use it to answer support questions or answer those questions. And even with just that, you can get a lot of value. You can get a lot of value, and you can get it quickly.
I'll give you an example, 1-800Accountant, right? I can't even imagine trying to run a tax company during tax season, right? Just -- you have to onboard so many people to get this flood of -- all of your requests come exactly at the same time. You're going to get this flood of requests coming in, and they're not easy answers. So you have to train up a staff of people who can answer whether or not I should get a deduction for my car because of this or that. That's challenging. It's a challenging place to be in.
So what they did was they used Agentforce to be able to handle that influx of caseloads. So 70% of their cases in this last tax season were handled autonomously by Agentforce, which leaves their -- means you don't have to onboard and train up as many people, but it also means that their staff can spend more time on the high-value conversations.
So I think that's a place where a lot of companies start. They start with that base use case of I'm just trying to get my existing system to work better, work faster. But then once they do that, what you find is you open up a whole bunch more scenarios, right? So you start out with something like support, but there's -- one of the cool things about agents is -- we talked about training staff, right? They're not siloed. They can understand things outside of the space that they're in. So instead of having a support staff over here and a sales staff over here where when I -- when this case goes from upsell or I want to do cross-sell, maybe I move it over to another person who knows how to do that, I can instead give the capabilities of doing that cross-sell and upsell to the same agent that's supporting me in support. So now I can get more value from that agent and start bringing in new scenarios to the agent. So that's why I see a lot of companies going next is adding additional capabilities into their existing agent. And those capabilities could be things -- more complicated support things like I want to do order management, but they could also be new capabilities that are outside of where they originally went.
The other thing that we see companies doing is extending out to different use cases and different personas. So Remarkable -- you used a Remarkable tablet?
No, I don't think so.
They're fantastic. Okay. For those of you who don't have one yet, I -- these tablets are great. The best thing about them is they're not fully connected to the Internet. I mean they're connected to the Internet, but they don't have all of those distracting things. So you can actually -- they force you to focus and think, which is, I think, beautiful. I'm a huge fan.
Anyway, so Remarkable tablets rolled out -- and this is, again, that speed of ROI, they were able to roll out their first agent externally facing in just 3 weeks and already start handling customer cases. But then they said, hey, this is really working for external customers. Can we use this for our employees? So then they built an employee agent, which they called Mark, which is cute, Remarkable, it's Mark, the employee agent. And so their employee agent is on Slack and answers internal questions for their team on Slack. And so I see people doing that where they start in one scenario and they're like, oh, we can use it over here. We can use it over here.
We do it internally. We're just in -- we've been rolling it out across the board, across all of our own use cases because everybody at Salesforce is like, hey, I want to use it for this. I want to use it for that. Right now, we're doing our promotion process. I was just yesterday submitting my promotions for my team. And we used to submit them through this form online. Now we do it through an agent. So I went to my agent in Slack, and I talked about the promotion and asked me questions, and then I was like, oh, but when do I need to know this by? So the question was sort of outside of it. I'm just able to ask -- and the agent gave me an answer and helped me -- help me submit my promotion request.
That's awesome. That's great. Well, let's talk about like where those use cases are in terms of getting to like the production phase. So I know last time that we did a bunch of Agentforce checks, it still sounded like there was a lot of customers that were still in that discovery mode, right? So where -- when you speak with customers, where are they in terms of getting to that like production at scale? When can we start to see most Agentforce customers on the platform really operating at like a bigger scale than maybe like the discovery and some of what we're seeing today?
I mean I think you're going to see both. It's enterprise software. There's a lot of companies who, for a lot of good reasons, want to do a proof of concept. They're going to want to test it. They're going to want to try it out in a scoped area and roll it out in a deliberate fashion. So we're going to see -- and then we're going to see companies that move a lot faster like Remarkable that I just spoke to. What we're seeing is, I think, frankly, incredible the traction that we've already seen with this. 800 customers in production is incredible. A lot of these customers are at massive scale already, which is -- it's just incredible.
I guess Smartsheet is a good example of this. So Smartsheet is a -- how many do you use Smartsheet? I've got a lot of people here, but not everybody. So Smartsheet is a fantastic tool for managing projects, estimating budgets. They have about 13 million users. And they had a help agent outside of -- just like a typical, okay, you can go get help. But when they -- what they saw when they started to pull out Agentforce was not only could it answer questions and help deflect cases in a typical support fashion, but when we talk about scale, they could expand the scale of what they were doing. They don't need people to go to the help website to go get help. Because they have autonomous help now, they could offer people a lot more help. And so they actually took Agentforce and embedded it inside their product. So inside of Smartsheet now, I can say, hey, I need some help on what does this formula mean. Agentforce is right there inside of the product, available for all of their users.
And it also means that, again, this is that crossing borders, right? Like in the past, I would have said the only thing I could have done inside the product probably was maybe get help about what the formula did. Now you get better help about that. But also, I couldn't have gotten sort of customer support help, right? But I can do that, too. So I can ask you questions about my user permissions and provisioning and those pieces. So you're bringing together these different silos of information, and you're putting them together at scale inside of the Smartsheet product that's already shipping to all of their customers.
Yes, that's really -- actually, I used to cover Smartsheet. So I don't know that they were using like Salesforce for some of that behind-the-scenes. So that's interesting.
In terms of like big, big news, obviously, the Informatica acquisition, right, is the biggest news this quarter. So maybe you could just take a moment to describe how that fits in to Salesforce's AI vision and what capabilities does Informatica bring to Salesforce? And how will this enhance the platform overall?
Yes, we're really excited about the Informatica and bringing that into this deeply unified platform. I think it goes back to what I was talking about at the beginning, data, right? This is the foundation of this agentic future is understanding your data. Everything you do with AI depends on the data that you're bringing into it. And Informatica is world-leading at understanding and bringing together the data within the enterprise. They bring in rich capabilities in data governance, in data quality, in MDM, in metadata across my organization. I mean it's not just what is the data, but they even have rich data lineage, right, so I can understand the history of this data and where did it come from and bringing that together as a core foundational piece and connecting it into the platform. Exposing that rich understanding of the data into Agentforce, I think, will supercharge all of our capabilities.
It also complements our MuleSoft portfolio, bringing together the data integration and then being able to expose that rich understanding and governance of the data as part of the application integration that we do in MuleSoft. And of course, Tableau is even more exciting when you can do analytics on that rich set of data that Informatica makes available. So we're looking forward to that closing.
Perfect. Awesome. And maybe you could talk now about like some of the synergies that you're aiming to drive through the acquisition and some also, too, that you've established like with the partnership already. Maybe you could just elaborate a little bit there and how your role plays into that as well, too.
Yes. So my role, personally, I'm most involved with it from the perspective of MuleSoft working together with Informatica, and we're really excited about that and how that's going to work together. But we'll talk about overall Salesforce because I think there's a lot of opportunity with Informatica to accelerate a number of different areas across Salesforce.
So we talked about data governance and data understanding. When you take that capability and this understanding of metadata that goes beyond the data that we have in Salesforce today, so Data Cloud today is a data lakehouse on Salesforce that enables you to connect to all of your data across your enterprise and expose it to take action on it in Salesforce and all of our applications and in Agentforce. That capability -- and what it does also is it allows you to unify and harmonize that data around the customer persona. So really understanding the 360-degree view of who is my customer and then being able to take action on that across the Salesforce properties.
Informatica brings a richer understanding of all of the data across my enterprise and other concepts with MDM across my enterprise beyond the customer. So I can understand my suppliers, my business at different levels across the entire enterprise. And I have deeper control in governance across that metadata in my enterprise. And when I talk about the data, I'm simplifying it. When I say, hey, we want to bring the data together for Agentforce, that's just one piece of it. The data is part of it. You also really need another -- for enterprises, you need another level of understanding of that data, the metadata around it. What is that data? What does it mean? How is it being used? What objects within the system is that data a part of? And what influences what? And where does it come from? And so what Informatica does is it brings that rich understanding, which we're then going to use to enhance Data Cloud and also to enhance Informatica. And I think together, it's going to be even more powerful.
And it also complements our MuleSoft portfolio where we provide the -- we enable today all of these applications to connect to each other. And now with AI, we're allowing agents to connect to each other with MuleSoft. So we support A2A and MCP so that you can now have an agentic enterprise connected through MuleSoft, but all of that again is based on the data. And so deeper understanding of what that data is, being able to connect to that data makes all of those integrations more powerful and allows you to do those integrations in an even better sort of more governed way where we can bring in the data governance into the MuleSoft portfolio. So we're looking forward to that. And Tableau is now going to be able to take this richer insight into my data and pull that forward when I do analytics on my data.
Yes. Perfect. So Salesforce's portfolio has expanded materially over the last several years with Tableau, MuleSoft, more recently OwnBackup, not to mention the additions to Data Cloud and Agentforce as well, too. So can you talk a little bit about the product strategy and how all these pieces fit together?
That's another big question. Okay. There were at least 5 -- which ones we're talking about? So I think some of them were before this recent agentic revolution, and some of those have been after. More recently, you see our investments in the importance of data in the enterprise in Informatica and in Own, which offers data resilience and data -- helps companies manage their data, which I think, again, is really critical and important in this agentic space. But I'm also really glad that before LLMs hit the scene, we had made these investments in some really strategic investments in MuleSoft, in Tableau and in Slack, those are 3 recent investments.
So I guess just breaking it down, let's talk about Mule -- let's just talk about more Mule, Tableau and Slack. So how do they fit into this overall strategy? So with MuleSoft, I talked about this -- what does it take to build AI in the enterprise, right? And there's the data, and then there's this action layer, right? How do I take action across my enterprise? I think for years, MuleSoft was solving a problem that's true to every enterprise where I've got 900 different systems, and I need to figure out how they're going to talk to each other. And I want to create reusability. I want to have a governance system so I have control and management and audibility of what's happening across my system. And MuleSoft provided API management, it provided the governance, and it created that connectivity and reusability across my enterprise.
Now we're moving to a new world where all of those same problems exist and they're supercharged with AI because I don't just have deterministic systems connecting to each other. I now have agentic systems connecting to each other. And so MuleSoft has been moving -- I think, is becoming a more relevant play because it's enabling us to connect those agentic systems with all of those same capabilities that we needed before around usability, understanding, governance. You just need even more when you have a bunch of AI.
So we've already launched support for MCP servers as part of MuleSoft. So all those APIs that you built in MuleSoft are now -- you can just expose them as MCP servers. So you're already -- agentically ready for this next generation with MuleSoft. And then now you've got all of these capabilities that you've built, these tools, in the same way I would have said, hey, my APIs are the language of my organization. These are my tools or my capabilities of my organization. Now I can expose all of these and say, those are my agentic capabilities of my organization, right?
And then we've updated our Flex gateway to be able to support governance as I'm calling all of these AIs, right, because I don't just want anybody to be able to call an agentic capability, whether it's A2A, the agent-to-agent protocol, or MCP. I don't want you just to be able to call it unlimited, right? They're expensive. It can run up a bunch of bills across something, right? And I'm not saying any one in particular. This is across every single agent I'm running from every different -- any different vendor, right? You want to be able to understand the permissions, the controls, the governance, the audibility. All of that capability is built into what MuleSoft is now providing in this next era.
And so we invested in MuleSoft back when it was about connecting all of these applications in my system. Now I think it's about enabling our agents and all of the agents to connect across your enterprise in a way that's governed and controlled. And I think that that's going to be even more relevant as we move forward.
Tableau was the next one you had on your list. So I think Tableau is interesting for multiple reasons, both because, obviously, everybody is bringing this data together, you want to analyze it, you want to understand it. But I also think data is more powerful with -- the analysis of data becomes more powerful because the agents can do it, too, right? And so it can take a long time to sift through data, to understand it, to get the insights from it. The agentic capabilities can supercharge some of this ability to understand -- we have a feature called Tableau Pulse. And it just -- it slacks me every day with just the one thing I need to know and gives me updates on the key pieces, using AI to help me understand my business. And I think that kind of capability, we're going to see more and more of that as we move forward.
Another thing that we've been able to pull in from Tableau is the semantic model. I don't know if you know this. This is -- so inside of Tableau, one of the things that you do, and this is true -- this is something the data analysts -- business analysts would do is you define what are the KPIs for your business, right? So you look at this, and it's a bunch of data, but I say, at Salesforce, we have numbers we care about, our ACV, our AOV, our net new AOV, right? And every company, even simple things like sales, will define them differently, right? Like, oh, did [indiscernible] sales in Europe? Did you want to count this department or not that department? So you need to put together some logic that you're going to use for all of your internal dashboarding and reports around what are the semantic numbers that matter for your business, what drives your business. So that understanding of what are those semantics -- we call the semantic model that's embedded in Tableau.
Now we've taken that and built it into the deeply unified platform so that that same semantic understanding is now available inside of Data Cloud. It can power all of the work that you're doing, and it can power the agents as well. So the agents don't just know the data. They know the semantic meaning of that data, and they're able to care about those same numbers that you care about when you're driving your business.
And there's a third, Slack. Slack, right? So Slack is, I don't know, my favorite way to talk to agents, right? It's conversational. It's the way we talk to each other. I live in Slack all day. And now the agents live in Slack with us. So we can bring agents into the conversation in a natural way so that it's -- humans and humans can interact, humans and agents, and agents can join our conversation. We're building all of our core apps into Slack so that I can now use -- inside of Slack, I can -- we can swarm cases, we can see what's going on with sales. And we have agent support right there inside of Slack. And it's all customizable and extendable. So customers can bring their own agents into Slack.
I was talking about Remarkable. Mark lives in Slack. Mark, the agent, lives inside of Slack.
What do you know?
Yes. So they're using -- so their employees are just inside of Slack, able to talk to Mark. So I think it's a fantastic place for -- to be the workplace -- the agentic workplace of the future.
Perfect. That's awesome. Lots of fun things going on. Maybe we'll shift gears a bit. So this is our annual Women in Tech Conference, so only appropriate to now ask some women questions. So just as you as a female leader at Salesforce, I guess how have your experience shaped the way you lead in such a dynamic environment? And how do you think about mentoring empowering the next generation of leaders out there?
I mean [indiscernible] -- I'll just start with a big thank you to the women who have helped me in my career. I -- my strongest support network are women. And they're women who I worked with at Microsoft, and they're women who I know. I live in Seattle, now in the Bay Area, but some of them moved down here. So some of my network is now here. There are women who are down here. I think I really appreciate the network of support that we, as women, have in this space with each other. And I want to pay that forward. I want to keep growing that network.
I've really liked being at Salesforce. I think Salesforce has a real commitment to supporting women. We have what we call Women in Salesforce, it was a group. There's 20,000 women in it. We do outreach. We've been doing outreach around the world. We just passed in India. We just -- we were doing upskilling events for women, and we just hit 500,000 upskilling opportunities for women in India.
But I -- we were at our leadership conference a few weeks ago. And I don't have the actual numbers. We probably published them. We do publish them on our website, so you can look them up. But there were just so many women in that leadership conference and people who have helped me as I've onboarded, people who have supported me, and I appreciate the way Salesforce has really supported its network of women leaders at the company.
Yes. That's great. Maybe just dive like a little bit deeper into that. So let's talk about mentoring, right? So what's like a question you often hear from mentees, particularly in the era of rapid technological change and everything that's going on, what's your advice?
Okay. So actually, I think roughly a month ago, I was doing a -- I also met a lot of people, but I was speaking at a women's conference for a bunch of college students who wanted to get into AI, and I got this question from them as well. And my advice is to get hands on. I encourage people to actually try out these technologies. I think they're more approachable than we think they are, especially because we have AI to help us use them. So if you have questions, the AI will help you figure out how to get through those questions and how to use it.
I think for a long time, some of these technology pieces felt too intractable to even get started. But these are completely -- everybody can use these things. Everybody can do it. You can use it to plan your dinner party, you can use it to plan your trip, you can use all these consumer things. You can also build your own agents.
We actually have been running -- at all of our conferences, we have like a setup -- tables where you can come and build your own agent to solve the challenges that you have in your organization. Now this is a prototype agent because it's connected to your data, right? You need to go back and connect it to your data and your APIs, those pieces that we just talked about. We've had over 10,000 agents built at the conference. And then you can play with it, you can use it. You can answer the questions about the Internet, the ones I said were easier, the Internet questions. And I think the more we can all try it, the faster we can accelerate ourselves to the place where we become the experts, and we're all leading this revolution.
Perfect. Awesome. Well, that was a great way to end. So we'll end it there. And this also concludes all the panels and keynotes. So thank you to everyone in the audience for joining the third year of the Women in Tech Conference.
Awesome. Thank you.
Thanks so much, Alice. This was great.
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Salesforce — UBS Women in Tech Conference 2025
Salesforce — UBS Women in Tech Conference 2025
🎯 Kernbotschaft
- Kernaussage: Salesforce positioniert die Plattform als „agentic“ Kern: Agentforce verbindet Large Language Models (LLMs) mit unternehmensinternen Daten, Aktionen und Governance. Ziel: schnelle, sichere Produktivsetzung von KI-Agenten dank integrierter Daten-, Integrations- und Automatisierungs-Tools.
⚡ Strategische Highlights
- Plattform-Architektur: ADAM-Ansatz (Apps, Data, Agents, Metadata) — Fokus auf Datenverständnis, Aktionsfähigkeit und Metadaten für Governance.
- Produktfamilie: Agentforce, MuleSoft, Data Cloud und Tableau werden verzahnt; MuleSoft liefert agentenfähige Integrationen, Tableau semantische Modelle.
- Go-to-Market: 800 Kunden bereits in Produktion; schnelle Rollouts (Beispiel Remarkable: externe Agent-Rollout in 3 Wochen).
🔭 Neue Informationen
- Informatica-Integration: Informatica soll Data-Governance, Master Data Management (MDM) und Datenlineage in Data Cloud und Agentforce einbringen; beschleunigte Verknüpfung mit MuleSoft und Tableau angekündigt.
- Keine Guidance: Es wurden keine neuen Umsatz‑, Margen‑ oder Ergebniszahlen genannt; finanzielle Guidance blieb unberührt.
⚡ Bottom Line
- Fazit für Anleger: Gespräch bestätigt strategische Priorität: Daten‑ und Integrations-Assets als Hebel für skalierbare, sichere KI-Agenten. Kurzfristig ist dies eher Produkt‑/Adoptions‑ als Ergebnisstory; Bewertungssensitiv sind später erzielbare Umsätze aus Agentforce‑Skalierung und Informatica‑Synergien.
Salesforce — Special Call - Salesforce, Inc.
1. Management Discussion
[Presentation]
Hello, everyone. Good morning and welcome to today's session.
My name is Bree Chappelow, and I'm the APAC Product Marketing Manager for Sales Cloud. I'm extremely honored to be opening today's session and to be here with you all. Today's session is going to be around boosting sales success. And today, we're going to look at how Agentforce can help play a role in every step of the deal cycle, so how exciting is that?
And of course, before we do and with every Salesforce webinar, I'd just like to politely remind everyone to make your purchasing decisions based on technology that is generally available, which is no exceptions for today. Everything is available. And of course, we always like to start by saying a big thank you. Thank you so much to everyone for being our customers and everyone for being here live with us today. We truly appreciate your time.
Today's speakers include myself. We also have Rashmi and Dheeraj here joining us from the product management team. They're going to come on in a little bit and show you guys some fantastic use cases of Agentforce for Sales and also show you some demos so -- show you that live in action, but before we kick off, I just want to set the scene for you. And we're going to do that by talking about how sales is at a pivotal moment.
This moment is reflective of a generational shift in buyer behavior and technology advancements of data and AI, so this is a pivotal point and it's having a profound impact on how every organization approaches selling. As a result, sales teams are overwhelmed: increasing productivity pressures and targets. There's new tech adoption. There's "relationship-centric" across all channels. And on the flip side, buyers expectations are higher as well. They're higher than ever. And -- as they want to -- every experience to be personalized and on the channel of their choice. And they want expert consultants. So this is changing how everything works. And AI is changing all of this, and it holds a lot of promise. That's why we are lucky to have Agentforce for Sales Cloud.
So Agentforce is the accelerator to the value of Sales Cloud. And that's why, Sales Cloud, we have recently reinvented this in an agentic layer. And that's what we're excited to bring you, Agentforce for Sales -- and help you transform that selling experience.
As the #1 AI CRM, we accelerate growth by bringing humans and agents together to drive success for our Salesblazers from 5-person start-ups who just landed their first customer, all the way to Fortune 100 companies with billions in revenue. Thousands of customers of every size and every geography and every industry trust Sales Cloud to be their growth platform. Our solution is built on a deeply unified Salesforce platform, meaning it brings the entire 360 experience, data and AI together in one place. Our fan, as you can see here, represents the completeness of our sales portfolio, all the way from pipeline to paycheck. And now with Agentforce built in, your sales teams are limitless. How exciting is that?
So when humans and agents work together, we see a new level of sales success unlocked. And that's exactly what today's session is all about. We're going to dive into some top use cases and give you a playbook to make Agentforce real for you and for your companies. And we're going to help you do the foundational work to ensure that both the sellers and your agents are accelerating your company's businesses and your company's goals. Humans with agents certainly drive sales success and help at every step of the deal cycle, and we're going to get into some use cases right now.
So today, we're going to show how [ Sales Cloud ] and Agentforce drive unparalleled efficiency and success for all of your sales organizations. We don't have enough time to get in all of these cases. I absolutely wish we did, but instead, we're going to keep it simple and cover 3 main topics here across the sales cycle and show you live demos of each. So we're going to look at personalized prospecting at scale, our Prospecting Center and Agentforce SDR. We're going to look at streamline account management with Pipeline Inspection and Agentforce and then also how to incentivize sales with SPM and Agentforce Sales Coach.
So without further ado, I'm going to throw it over to Rashmi to kick us off. Over to you.
Awesome. Thank you, Bree. This is so exciting. I'm super excited to share with all of you how Salesforce with the power of Agentforce can super boost your sales pipeline.
We'll start with how Agentforce can help you with personalized prospecting leveraging Agentforce. What you see here is our Prospecting Center. This is the centralized prospecting hub purpose built to help you grow your pipe. Using this Prospecting Center, you can identify and prioritize your next best customer based on signals and their behavior. You can use buying signals like fit scores, engagement signals, intent signals to find your next best set of customers. You can do all of this by connecting your CRM; as well as external data sources like ZoomInfo, Demandbase and much more. We have out-of-the-box connectors to build this connection so that your sellers can focus on the right set of customers no matter where they are coming from, whether it is CRM or other data sources.
Now with this continuous stream of prospects coming in, imagine having a super sales development rep that is available 24/7, never misses a lead. Instead of wasting hours every week reaching out to every possible lead with multiple follow-ups and multiple e-mails just to confirm if a lead is legit or not, our sellers can now use the time to build customer relationship and leave the rest to sales development agents. So this is the power of Agentforce sales development agent.
Now combining this power of Prospecting Center and Agentforce for sales development, we can deliver an end-to-end prospecting experience at scale. With Prospecting Center, we help sellers identify the next best customers to engage with based on fit scores, engagement scores, intent scores. Then leveraging Agentforce for Sales, we can target these set of customers automatically. Agentforce automatically outreaches to them, nurtures these leads, answer all their questions and keep the conversation up, ultimately booking a meeting with your prospect.
Now let's see all of this with a live demo. Here is the Prospecting Center, your centralized hub that will help you find your next best customer. Here you will find all your accounts coming from CRM; or from external data sources like ZoomInfo, Demandbase, all integrated into one unified experience powered by Data Cloud. Based on predefined rules that can be configured, here you will see account scores; fit, engagement and intent scores.
Now let's drill into one of these accounts. In this account, Omega, you'll see a list of all your prospects, be it contacts within your CRM or leads coming in from external data sources. You'll also see fit, engagement and intent scores. So these are signals telling you about this account. Let's take engagement score, for example. These are signals telling you how prospects are engaging with your digital content. Fit score is coming from ZoomInfo. It's based on signal indicating fitment with your ideal customer profile. Intent scores is coming from Demandbase, providing you insights about the prospect's intent to buy. Based on these signals, you can see whether the prospect is trending positive or negative.
Now let's talk about segments. These are marketing teams defined segments from Data Cloud. Sales can also use the same segments to work on prospects. You can also sort these scores based on fitment, engagement or intent, allowing you flexibility to choose what type of leads you want to work on based on scores or segments. Now all I have to do is figure out what are the kind of leads that I want to work on and now deploy my Agentforce sales development agent that can automatically work on these prospects on my behalf. Now let's take a look at how Agentforce can work on these leads automatically.
This is my Agentforce sales development agent set up. I can see all my topics and actions. I can ground the conversations and responses that my Agentforce will have with the prospects of the customers. Using my data library, I can add files which will ground all these conversations. I can also customize my agents to choose the language, the tone. And most importantly, I can actually configure what is the set of leads or prospects that my agent will work on. In this case, I can very easily define my agent to work on those leads whose engagement score is greater than 70, for example. And once I activate this agent, my agent gets into action. It looks at all my prospects which match this criteria and start engaging with them and having conversations with them automatically.
Now let's take a look at this in action. When my prospect receives an e-mail, they get a personalized e-mail from Agentforce indicating that we would like to do business with that customer. The agent can also do back-and-forth conversations in a personalized manner. In this case, when the prospects wants to schedule a meaning, agent can actually look at the calendar of the sales development agent, the human sales rep, and also book a meeting. You just saw how, combining the power of Prospecting Center and Agentforce for sale (sic) [ Agentforce for Sales], we can streamline your sales and build a strong pipe
[Audio Gap]
much more efficiently.
This is Pipeline Inspection view that all of you know and love. This is a single pane of glass that provides sales reps and sales managers with both a macro and a micro view of the pipeline so that everyone is aligned on the same KPIs and we can drive accountability. Additionally, you get customizable views based on your role. We have opportunity scores, visual skews to help you understand the changes that are there in the pipeline. You can also get a lot of insights from this view, which will surface the latest activity, the latest information that is relevant to your opportunity. For example, if there is any obstacle that is causing the deal from moving forward, [ you will let that know ]. You'll also see how -- for how many days is this deal in the same stage. All of these items that need your attention are highlighted in this Pipeline Inspection page. All of these help your sales teams to understand what are the right set of deals that they need to prioritize.
With all of this information and insights in place, what is the key to differentiate is to be able to take action. This is where Agentforce comes in. We have a power-packed conversational AI assistant available for all sellers. That means Agentforce is working alongside with your sellers to help them throughout their day. And it's embedded right into the flow of work, both inside your CRM as well as on the go.
Here are some of the standard sales actions that we have launched out of the box. For example, you can use Agentforce to give you insights about your forecast; help you summarize opportunities, accounts, contacts. You can also ask Agentforce to automate some of the tasks such as send a meaning follow-up e-mail or schedule a meeting. Or you can also ask Agentforce to create a personalized close plan for your deal anywhere, whether it's web or e-mail like Outlook or Gmail.
Here are some examples where our customers have also built custom actions using Agentforce platform. In this first example, a customer is asking Agentforce to help them identify the best cadence for a specific customer. Similarly, we have many such examples where you can have personalized custom actions that suits your business. When you combine the power of Pipeline Inspection and Agentforce for sale, you get a complete visibility of your pipe. You get data. You get insights, and you can take action. Now let's go through a live demo to show this functionality.
My Pipeline Inspection page. It gives me a 360-degree view of all the data and insights I need to know about my deals. I just had a great month and a new month is starting. I can go to my Pipeline Inspection page and learn more about the deals that I've won. What is my commit? What is my best case? What is my open pipe? And under each category, I can get all of the deals that I need to work on, along with information about the opportunity scores, the probability of winning, amount and when was the last activity that was done with this account.
Now let's drill into one of these accounts. I can see all of the data in Salesforce about the activities, the details of this account, who are the contacts, the products I'm selling. Now combine this with the power of Agentforce. In a very conversational manner, I can ask Agentforce to give me a quick summary of this account. It's been a while since I looked at this account. And Agentforce knows the context of the opportunity that we are in and derives the account from there. So here we go. We have a quick summary of this account. Similarly, I can summarize this opportunity, the contacts, products and all of these information.
Now it's been a while since I reached out to this account, so I want to take the help of Agentforce to draft an e-mail with Brian from this opportunity. And I want to discuss pricing. Now Agentforce takes all of the information about this opportunity, the products, the contact as grounding; and prepares a personalized e-mail that I can start off with. And within seconds, I have this personalized e-mail which is grounded in the CRM data and it's ready to be sent. I can also make changes to these e-mails using Einstein's help. "I want to also include an exciting offer of 10% discount. Include this in the e-mail." This level of personalization and leveraging Agentforce for conversations can be done both on web as well as on the go on your mobile devices, on Gmail, Outlook, all of the platforms. Agentforce can be leveraged along with the Pipeline Inspection to supercharge your pipe.
Now let's take a look at how Agentforce can accelerate sales performance management. Over to you, Dheeraj.
Thank you, Rashmi. Hello, everyone. I am super excited to talk about how Agentforce can help your sales teams derive maximum value from sales performance management.
Now all of us today have some version of sales performance management that we do, and it's super critical that it is as efficient as possible. Now one thing that is very evident is that sales performance management is not a onetime activity. It is something that is agile and iterative and has to be done continuously over the span of the year. Now with Salesforce's sales performance management, you can easily launch data-driven plans and -- that are based on real-time data, right? And with sales programs and coaching, your sellers are equipped with the right knowledge and guidance to drive themselves towards their business goals.
Salesforce Maps helps sellers prioritize and engage with customers more efficiently. And the best part is, with Spiff, every seller and sales leader has access to the commissions that would be paid out. And this will keep the sellers motivated to push themselves towards executing the plan. Now all the inputs that are derived during the cycle can easily be fed back into the plan because all of them are connected.
Now sales performance management from Salesforce can be broadly categorized into 4 major pieces. Starting with sales planning, you can create sales plans that are super effective because sales planning allows you to segment your customers based on multiple parameters like territory, state and even business segment and industry. In addition to that, you can create equitable territories using Salesforce's optimization engine that ensures that all of your territories are balanced and offer maximum chance of achieving their goals for the sellers.
Then we have sales programs, which basically provide the required guidance and skills all in the flow of work. The best part about sales programs is that they are outcome-based, meaning that they do not just give content to be consumed by the sellers, but as part of the program, they also drive key milestones like making calls, setting up demos, building pipeline and even closing deals, all of this in the flow of work. With maps, the sellers can prioritize which accounts to target at which point of time and also can create optimized routes so that they're making efficient use of their time. With Spiff, the visibility into what commissions would be paid out is completely automated, which means there is super motivation for all the sellers to push themselves towards achieving their business targets.
Now all of this comes together with revenue intelligence, where sales leaders have complete visibility into the pipeline forecasting and the rep performance.
Now let's see how Agentforce fits into this picture. While sales programs gives the required skills and the knowledge to the sellers, and all of this in flow of work, Agentforce, with the ability to be included in a sales program, is a perfect tool which allows sellers to practice what they're learning as part of the sales program. For example, if the sales program tells them how to do a sales pitch, Agentforce can help them practice that sales pitch. And similarly there are multiple scenarios that can be achieved using Sales Coach, like practicing negotiation role-play. Now Sales Coach gives real-time feedback that is grounded on CRM data, so it is completely contextual every single time. And with MBO-based payouts, the seller is always motivated to push themselves towards their targets. Now let's dive a little deeper into how sales programs and coach can work together to deliver maximum value.
Now, with sales programs, you can create different types of programs based on what your goal is. For example, you can create a program to improve cross-sell and upsell opportunities. You can create a program for generating more pipeline or even for new rep onboarding. The -- one of the best features about sales programs is it comes prepackaged with out-of-the-box program templates for the most common use cases. And these are based on global best practices, which means you can get started and create sales programs in absolutely no time.
With the ability to include Sales Coach into the sales programs, you are giving maximum context to the Sales Coach using what we call as retrieval-augmented generation and CRM context. With all this context, Sales Coach is able to provide targeted, personalized and contextual feedback. Because sales programs are outcome-based as part of the program itself, the sellers would be able to generate revenues and achieve their milestones. Now let's see how all of this comes together in a nice demo.
[Presentation]
As we know, every sales team does some form of territory planning. And in an environment where 70% to 75% of sellers don't make their quota, it's important to start the year off on the right path with equitable territories. With sales planning, segments and alignments can be strategically formed with live data right inside of Salesforce. Sales ops teams can collaborate inside Salesforce where the data lives, instead of having to update and share lengthy spreadsheets. This allows for data-driven approach to segment customers based on any relevant KPIs with just a few clicks off button.
Let me show you how we can create a health and life sciences segment from this particular segment. With just a click here, I have the option to create segments based on parameters like city, territory or even industry. Instead, I want to create a custom segment for health and life sciences. Now I want to go ahead and apply certain rules to get the relevant accounts into this segment, so let me go ahead and create a new rule. And I want to put industry equals health and life sciences. Now once I do this, you'll see that all the accounts associated to this industry are automatically tagged to the segment. And when it comes to the tedious task of carving out individual territories, I can quickly and easily carve out the territories based on important metrics. This is based on Salesforce's optimization engine that can dynamically carve the required territories.
Here, as you can see, the TAM is not equally distributed across the regions. I'm going to use the optimization engine and I'm going to optimize it based on the TAM. And I want to balance it across the different regions. And with just a few clicks, the tool is taking my inputs and considering any limits that I set and determining the ideal optimization. This makes sure that my territories are getting equitable -- as equitable as possible, meaning our reps will have the best chance at hitting their quotas this year. Now that it's completed, it's quite impressive at how low it got our TAM variance across each territory.
With sales programs embedded in CRM, it ensures sellers get extra support to stay on track. Out-of-the-box templates make it super easy to set up new sales programs. And they are very easy to customize with the ability to drag and drop exercises into the program. Sales managers can even automate enrollment based on each rep's performance.
Realizing that our business is falling short for Q1, we need to rely on some smaller deals, a perfect opportunity to leverage sales programs. Now I'm jumping into a rep's point of view. I've been assigned this program to shift my focus on smaller deals to meet my quarterly attainment. I need to close a couple of deals over $50,000, with add-on business, specifically with our solar panel starter kits. My program contains all the relevant resources to help me succeed, along with relevant milestones that guarantee I reach my outcome. Thankfully, I've been doing well, so far, and have progressed. My Omega opportunity is tracking well, and I have an upcoming call to negotiate on the proposal I sent over.
My sales program has just the right resources to help: an example negotiation; and more importantly, Sales Coach practice session as one of the milestones to help me practice for my call with the customer. Being that it's built right into my opportunity, Agentforce Sales Coach knows which stage of the opportunity I am on, where it leverages CRM context and information like the amount, industry, key contacts, opportunity and account history. With negotiations not being my strong suite, I can practice as many times until I'm comfortable, allowing me to prepare before reconnecting with Omega.
Hey there. I am glad we could connect today. And I am ready to discuss the proposal you sent.
Great. Based on our previous discussions, I created a proposal for 15 solar panels. And I have also included a starter kit to help you get started quickly.
That sounds interesting, but I would like to discuss the pricing and see if there are any discounts available for our additional equipment purchase. Can we explore that?
Of course. Based on our long-standing relationship, I would be able to give you a 5% discount.
A 5% discount is a good start, but considering the additional business, could we look at 10%? This would make the deal more attractive.
One way to reduce costs is by increasing the contract length. Can we increase this contract length to 3 years? I can also throw in a service package.
A multiyear contract is a good start. Also we need to ensure that the service package includes 24/7 support and regular training sessions for our team.
Yes. The training sessions are included as part of the service package, and 24/7 support as well.
That sounds promising. To clarify: This would include full support and training services for the first year at no additional cost, correct?
So let me stop there and get feedback. Based on all the information that is available on the opportunity, Sales Coach is going to give me objective and targeted feedback to help me move the deal forward. As you can see, I have deal summary. I have key strengths and areas of improvement.
Since Agentforce is embedded in a sales program and on the opportunity, it is completely focused on where the business needs it most and where Agentforce makes programs even more actionable. The best part: Because sales programs is native to CRM, any progress on the milestones is automatically updated in the program.
And after the meeting and real negotiation with Omega, I was able to handle objections and anchor the deal on an 8% discount. Taking note of that on my opportunity, I see that it adversely impacts my commissions. One good thing is I was able to negotiate an increase in the contract length to 36 months, which increases my estimates exponentially, thereby incentivizing me to drive revenue-generating behaviors.
To reinforce these behaviors, sales leaders can also tie the achievement of these milestones to MBO payouts in their Spiff commission plan. Salesforce Spiff is deeply aligned with sales programs so that information flows into Salesforce Spiff to reinforce and incentivize the seller behavior. With Agentforce and sales performance management, sales leaders can proactively generate equitable territories, enable and coach sellers and ensure transparency through incentive [indiscernible].
With that, let me hand it over back to Bree.
Thank you. Thank you so much, Rashmi and Dheeraj. What wonderful demos.
So just to round us all out. We started out with prospecting. And we saw how it's important, to provide personalized prospecting to build your pipeline. And Rashmi showed us how Agentforce can help you do that very effectively. Then we moved over and saw how to manage your deals and boost your sales reps' productivity with pipeline and Agentforce -- Pipeline Inspection and Agentforce. And finally, as you've just seen, Dheeraj showed us how SPM and Agentforce can help -- and Agentforce Sales Coach can help you close more deals and maximize your sales team's success. So all fantastic demos. And thank you so much, team, for taking through that.
All of that great innovation that you've just seen is available today and ready to help your businesses to succeed. And it's all available, as you can see in what we've represented in our Sales Cloud fan here. And please always remember that the fan is the plan. So always come back to this and have that in mind.
So we've just had some wonderful questions come through as we've been chatting, so thank you so much, everyone, for engaging and sending through your questions. We're going to answer them in a quick second because we have these wonderful product managers here that are going to help me do that, but before we do, I just want to quickly do a callout to our incredible Salesblazer community that we have: So this is a community with over 25,000 people globally and -- worldwide. And we have launched this channel very recently in India, and we've seen some great success and some great community engagement going on there. We already have over 600 members and we've only been live for around a month.
This community brings together sales professionals from different industries and experience levels. And it's really about connecting, learning and growing from each other. It's a place for you to build a local network, learn new skills from sales experts and community-led events, so we'll always post that stuff there. It helps you grow your career by staying up to date on the latest product news and innovation. So I'm a Salesblazer. Everyone else on the call here with me is a Salesblazer. So please join us by joining up to that QR code there and joining us on the Slack channel. We will always be there to answer any questions you shall [ name ], so come and be a Salesblazer. Don't be shy.
And now we're going to enter into a Q&A, so I'll just work through some questions that have been sent through. And I'll throw it over to our wonderful product managers on the call. And of course, we've just got that QR code up there, so please continue to join us as we're going through here.
So let's start off with a question. "Can you share some examples of how Agentforce SDR and Sales Coach have helped sales teams overcome common bottlenecks like lead quality or inconsistent coaching?" I believe either of our wonderful product managers could take this, but whoever wants to jump in there...
I can jump in. And Dheeraj can also add more examples. I just wanted to call out we have hundreds of customers who are already piloting and using Agentforce. And just to give, throw a few names: We have Air India; Singapore Airlines; Goodyear; Lennar, who's one of the biggest builders in the U.S.; OpenTable; Formula 1; Indeed; Precina. And as you hear these names, I just wanted to call out that it's across industries, be it education, be it airlines, real estate, right? Agentforce is creating an impact. I want to call out one example, one of our customers, Precina. They are into personalized diabetes management and care for diabetic patients. They have -- in fact, they're actively using Agentforce for sales development to manage all their leads, right? So this means that, any lead that just raises their hand; puts in their name, e-mail, phone number; and says, "I want help," there is an agent available 24/7. And it immediately responds to them by a personalized message and also answers some of the basic questions that they have and helps them connect with -- as -- a sales rep who can further assist them. So like this, we have hundreds of other examples. Dheeraj, you can go ahead and add some examples of how coach is also changing the lives of many of our customers.
Absolutely. Thank you. Thank you, Rashmi. So Precina is one of our customers who is using Sales Coach to train their representatives. In addition to that, Indeed is another customer who has tried out Sales Coach for 200 of their users and found that more than 90% of them feel coach is helping them improve their win rate. And in addition to this, I also want to call out that we ourselves use Sales Coach. We have thousands of our sales reps using Sales Coach. We have used Sales Coach for certifying all of them on how to message. So this is something that we are using ourselves. And most of our customers are also super happy with the results that they're getting out of Sales Coach because it uses CRM data grounding. And it can use retrieval-augmented generation to ensure that consistent feedback is given to every sales rep on every deal that they're working on.
Fantastic. Thanks, guys. Our next question that I'm going to throw out to you -- and I'm -- Rashmi, I believe you kind of touched on this a little bit with that last question, but the question is around 24/7 autonomous lead nurturing, which I believe you just gave a great example. So how does Agentforce SDR prioritize and qualify leads to ensure that reps only focus on the most promising opportunities? So over to you...
Yes. Great question, Bree. We briefly touched on it, but if I have to double click and explain what's happening behind the scenes: Agentforce SDR, we have an Agent Builder experience that we briefly walked out -- walked through in the demo. Within Agent Builder, you can define the criteria of what is the criteria of leads. What is the criteria of contacts that need to match for the Agentforce to pick up those leads, right? In our example in the demo, we said, any lead where the engagement score is greater than 70, I want the Agentforce to consider. So similarly, you can have rules based on geography, based on any of the lead conditions so that the pool of leads and contacts that your Agentforce is working on can be customized.
Number two, Agentforce is powered by RAG. That means you can upload documents. You can upload PDFs. You can connect it to Data Cloud and really build that personalized intelligence within the agent so that, when a lead reaches out with specific questions that is very, very particular about your company, about your industry, the agent is not hallucinating, but it's using the knowledge from the RAG and it's answering all these questions. And now when the lead is warm enough, they have all the information about the first set of questions, the basic questions that they have. And now that they are ready to move forward towards a deal, that is when Agentforce, which is backed by Atlas Reasoning Engine, can understand the context. And it is at that time that it can book a meeting with a human sales rep. And when it does that, it looks at the calendar of the human sales rep, picks the right time that works and sends that meeting invite to the prospects, ensuring that the right leads are targeted by the agent, the agent is not hallucinating. It's answering the questions in a personalized manner. We are also powering its intelligence. And when the lead is warm and ready, a meeting is already booked, ensuring that the human sales rep is not wasting any time in all of these tedious tasks and only working on warm and hot leads, the criteria for which you define. I hope that helps.
Amazing. Yes. You're actually one step ahead of my questions each time. The next question was around also how does AI determine the right tone and context for personalized outreach across different channels, so I think you've really nailed that in that answer there as well. I might move on to the next question we've got, which is around what kind of metrics and dashboards does Agentforce provide to help sales leaders track return on investment and performance of their AI agents in real time.
So we have a Agentforce monitoring dashboard that gives you all of the KPIs that you need, right from what are the set of leads or contacts that my agent is engaging in. What came through the pipe? How many have opted out? Opt out is also one of the options. How many opted out? How many have actually booked a meeting? So that your sales manager can get a bird's-eye view of my entire pipeline that is being managed by Agentforce SDR, just like you do for any other human agent working on these leads. So similarly, for coach also we have a very specific dashboard that will help you track all of these metrics.
Amazing. Thank you. The next one that we've got here is can you share how businesses can tweak prebuilt topics, instructions and action templates from SDR to fit their unique workflows, such as certain industries or any target persona. So we might have answered a little bit, but anything to add around there?
Yes. I just wanted to add that, with Agentforce Agent Builder, you can have personalized topics, personalized actions. So think of topics as your high-level jobs to be done, right? So if you look at the topics for Agentforce SDR, for example: We have a topic to outreach to leads. We have a topic to manage opt out. We have a topic to answer questions, book a meeting. So these are your high-level macro jobs. And within each topic, you can have specific actions, right, like how you want to execute these. And because Agentforce is powered by Atlas Reasoning Engine, it understands the semantic meaning, right? Agentforce is low code, no code. You don't need to code. You can just simply, in a very conversational manner, add topic description. You can add any number of guardrails or instructions within these topics that are -- that is very specific to your industry or target persona. However, for Agentforce, we have prebuilt topics and actions already for you which has all of these guardrails, so you can take a look at it and add more guardrails if required, but we generally don't recommend lifting and shifting the entire set of instructions that we already have, so you can always add more on top of it.
Amazing. Another question we've got that's come through is how does AI handle common objections and technical questions to move a prospect closer to a meeting during the lead nurturing process. So really all around how does it handle objections, any objections that come through.
Out of the box, we do have handling for -- any time a customer raises their hand and says they want to opt out; or their language says, "I'm not interested," we automatically recognize semantically the opt-out topic and the action and we opt them out from agentic outreach. We don't do that. If the prospect has any specific questions, technical questions: So let's say you're dealing with solar panels. And I briefly mentioned RAG, where you can upload your PDFs about your product. So agent will look at all of those documentation. And it's capable of answering your industry, your product-specific questions, but beyond that, if it doesn't know how to answer, it automatically routes that question to a human agent. So we have built guardrails to make sure the agent is not hallucinating. It's capable of answering the technical question, as long as you have provided that information in the RAG.
Amazing, humans and agents working together in true sense.
Working together, absolutely.
Yes. Okay, another question. This one is for you, Dheeraj. Can you give a live example of how the Sales Coach uses CRM data to create tailored role-play scenarios? And how can reps use these to master pitching or negotiation skills?
That's an amazing question. So like we've been discussing, what -- right -- till now, right -- so Sales Coach or Agentforce in general is super customizable. So you use topics, basically, to define what is the behavior that you expect out of the sales coach. And then we have something called prompt, where you define what is the feedback that you're expecting. Now to make the feedback as tailored as possible, we generally recommend the usage of retrieval-augmented generation.
So if we had customers saying, "Yes, I want to do a sales pitch. And I want to ensure that my seller is talking about some of the key points from my laser product brochure." So what we've done is we uploaded the product brochure or FAQs and sales methodologies. These are all documents that can be uploaded to Agentforce so that we give it the context that is required. And when the sales rep practices their sales pitch, we're checking within those documents to see if the key aspects are being addressed as part of the sales pitch. So that's how you can tailor the sales pitches and role-plays by giving more context to Sales Coach using RAG.
Amazing. Thank you. A question: Someone says, "Today, my SDR worked through multiple channels, e-mail, chat, call, LinkedIn, et cetera. Can prospecting agent use these channels as well?" [indiscernible] yes.
I can take that, Bree. I think I briefly answered it in the chat as well. Prospecting Center is powered by Data Cloud, so as long as you can connect your data to Data Cloud, whether it is Telegram, WhatsApp or any other website or channel, and if the data is in Data Cloud, your Prospecting Center can access the data. So there you go.
Amazing. Moving on to another question quite topical here. What Agentforce features are available for Sales Cloud without the Data Cloud license? Maybe for either of you there.
I can take that.
Yes, yes, yes. Go ahead.
So it's not mandatory to use Data Cloud for Agentforce, so you can create your own agents that can work without Data Cloud as well. For example, Sales Coach itself can be used without Data Cloud. If you do not want to use RAG: RAG is the only piece that uses Data Cloud, but otherwise, Sales Coach can be used without Data Cloud as well. So it's actually up to you. You can use Agentforce without Data Cloud as well.
Thank you. Of course, we highly recommend it, but absolutely. Those are the options for you. Our next question here is, is the CPQ journey simplified with Agentforce? I'm not sure who wants to take that -- on that one, from the...
So for CPQ as well, we have Agentforce capabilities for every scenario, every macro job and micro job within the sales use cases. We have conversational assistant actions that will help you do the job. So even for CPQ, there is out-of-the-box support that will help you automatically create a code, for example, or create orders, so yes. Across Salesforce, we have Agentforce working throughout. And of course, you can always create your own custom agents for whatever scenario that you want.
Amazing. Thank you. What else have we got? One for Dheeraj. Does digital wallet and usage-based pricing -- we need Data Cloud, don't we? So someone is asking. Does -- do we need Data Cloud for digital wallet and usage-based pricing?
So usage-based pricing in case of Agentforce is specifically for Agentforce usage only, so Data Cloud usage is not necessarily linked there. Or it's not mandatory. So like I said earlier, both of them can be separate, so you can use Agentforce usage-based without having Data Cloud as well -- or without using Data Cloud as well.
Amazing. Thank you for the clarification there. We have a question here. How is Agentforce working with -- where the organization will have multiple business units and with multiple role hierarchies? It's a very top-level question. I'm not sure if either of you could have a stab at that one.
Can you repeat that, Bree?
How does Agentforce work where the organization will have multiple business units with multiple role hierarchies? I mean I suppose we're talking for sales here today, but Agentforce does go across multiple clouds that we have, so there's definitely a place for Agentforce across all of that, but in terms of the sales function...
Yes, [indiscernible] -- yes. If anybody wants to like jump in and elaborate the question, we can take it up, yes.
[ That's a good point ]. I think that's probably all the questions we have. Is there any good questions that either yourself, Rashmi or Dheeraj, have seen on the chat that you'd like to call out or...
Yes, a couple of callouts. [ Nagalakshmi ] asks, is it -- does Agentforce understand [indiscernible] conversations? If you're using Agentforce on your mobile, you can use voice to talk to Agentforce conversationally just like you would type. So it's -- understand that. [ Nagalakshmi ], if your question is more about more from a can it read the transcript: Yes. I think we have ECI within Salesforce that can understand Zoom or recorded audio conversations. And it can provide a transcript, and Agentforce can use that transcript and write meeting follow-up or take the next set of actions. So I hope that answers your question there.
One more thing I just wanted to call out. [ Gaurav ] has this question: How do we cross-verify that agent is giving answers? This is a great question. Within the Agentforce Agent Builder, once you have defined your agent; added your topics, actions, RAG; and everything, there is a preview feature that we have today, so you can actually asks questions just like a end customer would or a sales rep would and see how the agent is giving answers. And once you are confident about the agent capabilities and the guardrails that you've established, the instructions you have given, then you can deploy and activate your agent. So that's a great -- make sure you, we can utilize the preview functionality. And the preview functionality, there's a lot of work going on. It automatically create a -- creates test cases for you as well so that -- it gives you a bunch of like 20 or 100, whatever number, of utterances you have; plays around with that; gives you the test report, so it's quite super rich, so you should try out the preview functionality as well.
Amazing. Thank you. I think that's about all the time we have today, guys. And with that, I'll just say a very big thank you to Rashmi and Dheeraj for being on the call and answering all of these questions and showing us these amazing use cases and demos. And a big thank you to everyone that's joined us today. We really appreciate your time. Please join our Salesblazer community and stay up to date with more sessions that we do. I wish everyone has the greatest day. And again thank you for joining us. Have a wonderful day, everyone. Thank you.
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Salesforce — Special Call - Salesforce, Inc.
Salesforce — Special Call - Salesforce, Inc.
📣 Kernbotschaft
- Kernbotschaft: Salesforce präsentiert Agentforce als agentische Schicht in Sales Cloud: KI‑Agenten für Prospecting, Pipeline‑Management und Sales Coaching, integriert in CRM und optional Data Cloud. Ziel: repetitive Arbeit automatisieren, Meetings automatisch buchen und Reps mit kontextbasiertem Coaching skalieren.
🎯 Strategische Highlights
- Prospecting: Prospecting Center + Agentforce SDR identifizieren Next‑Best‑Accounts (Fit/Engagement/Intent) und führen personalisierte Outreach‑Sequenzen bis zur Meeting‑Buchung aus.
- Pipeline & Aktionen: Pipeline Inspection liefert Opportunity‑Kontext; Agentforce draftet E‑Mails, automatisiert Follow‑ups und schlägt konkrete Vertriebsaktionen vor.
- Coaching & Anreiz: Sales Coach in Sales Performance Management (SPM) nutzt CRM‑Kontext und Retrieval‑Augmented Generation (RAG) für Rolle‑Play, Feedback und Kopplung an Spiff‑MBOs.
🆕 Neue Informationen
- Verfügbarkeit: Funktionen wie Agent Builder, Out‑of‑the‑box‑Connectoren (ZoomInfo, Demandbase), Preview/Testcases und RAG‑Grounding wurden in Demos als heute verfügbar gezeigt; Data Cloud empfohlen, aber nicht zwingend.
❓ Fragen der Analysten
- Lead‑Priorisierung: Management erklärt konfigurierbare Regeln im Agent Builder (z.B. Engagement>70) zur Steuerung, sodass Agenten nur definierte Leads bearbeiten.
- Halluzination & Qualität: RAG‑Grounding, Dokumenten‑Uploads und automatische Human‑Escalation als Guardrails; Preview‑Tests zur Validierung genannt.
- Data Cloud & Preis: Data Cloud nicht zwingend; Agentforce‑Nutzung kann usage‑based abgerechnet werden, konkrete Preisinformationen wurden nicht detailliert genannt.
⚡ Bottom Line
- Relevanz: Agentforce erhöht das Upsell‑/Cross‑sell‑Potenzial von Sales Cloud (Prospecting, SPM, Spiff‑Anbindung) und kann operative Effizienz steigern. Fehlen quantitativer KPIs und Preisdetails; wichtig für Investoren: Adoption, Monetarisierung und Risiko‑Kontrolle (Qualität, Opt‑outs, Compliance) beobachten.
Salesforce — Special Call - Salesforce, Inc.
1. Management Discussion
Hi, everybody. Thanks so much for joining today's webinar. I hope you're all caffeinated. I'm super excited to have you here today to unpack some of the new functionality in terms of marketing in Pro Suite and Starter. So let's kick off.
So before I kick off, just a quick reminder. We're obviously super excited to share the latest and greatest Salesforce innovations with you all. But that does mean that we may be talking about some future-looking products and services. So please do make sure that you make any purchasing decisions on products that are currently available.
So with that, firstly, thank you all. Thank you for taking the time. Obviously, Salesforce is an amazing community, and we hope you plan some really useful insights in today's session. So who we'll you be hearing from myself, Libby Deane, Regional Vice President here at Salesforce, supporting our Marketing Cloud business. We also have Mohi Kahram, who is one of our wonderful senior solution engineers who's put together the demonstrations for us. And we're also supported on the slide, but by Cameron Wan. There's Cam. Hi, Cam, who's also going to be supporting from a solution engineering perspective.
So we've already done introductions. We'll then be sort of jumping into business needs, what's actually changed in today's business environment, and then we'll be leading into the solutions to talk through, how does the new marketing within Starter and Pro Suite help your businesses thrive in today's ever challenging environment.
All right. So I think it's useful to start here. Start thinking around the fact that customers are demanding more from our brands. And I'm sure if we were all sitting in the room together, I would see some nodding heads. I think the reality is that in today's competitive market, customers are just expecting more from us. And if you look at some of those statistics on the slide in front of you, a lot of them are super interesting, right. So on the left-hand side, 76% of consumers now prefer to spend their hard-earned cash on experiences rather than material items. So let that sort of sink in. What this is indicating is a real shift toward valuing memorable and engaging experiences. We can leverage that from a company perspective. Let's lean into that when we're thinking about customer experience and really driving that customer experience at every touch point.
Second to that, 78% of consumers are now more likely to purchase for a brand that personalizes their experiences. This means tailored offers and communications are crucial in driving customer loyalty, repeat purchase and, of course, revenue.
And then finally, and this is really what today is about is that consistency is key. 79% of customers now expect consistent interactions across all departments. That means we need seamless integration between sales, service, marketing, commerce, you name it. We need that free flow of information that will help create that single customer profile.
So what's kind of the problem? And the problem that we're all experiencing is that brands are struggling to meet those customer expectations. And what research is showing us is that 59% of customers will abandon a brand after one single poor experience. Shocking, right? And the problem is that companies just keep providing those poor experiences, and the reason for that, you can see on this slide in front of you, we've had a rapid pace of technological advancement at small businesses, in particular, can't keep up. We continue to have outdated manual processes that are inefficient and error prone. We all have resource constraints, right? We have financial headcount constraints. And what that does is it hinders our ability to invent and innovate.
We've talked about disjointed systems. So how do we actually create a single user profile. And when we can't do it that leads to poor customer experience.
And then finally, customer acquisition costs. So these are ever increasing and really hampering our ability to deliver better customer experience. So if we take all of that and we bring it together, the message here is super clear. There's a significant experience gap between what customers are getting and what they are expecting. And bridging that gap is essential for businesses in order to foster deeper customer loyalty to drive long-term success.
So what do we all do? What do businesses do? Because businesses really do need to adapt to keep up. And the truth is that customers are expecting personalized contextual engagement at every touch point. We're also being told to do more with less right? So the key to delivering these sort of next-gen customer experiences is firstly, to consolidate your tech stack, consolidate it, simplify it. Once you've got that, then you can start leveraging AI and data on an AI-first platform at the core of your business.
So how does Salesforce do that? We do that with these amazing Starter Suite and Pro Suite which is what we're going to talk about today. So Starter and Pro Suite are our fastest, easiest way to get started with Salesforce force. These solutions bring marketing Salesforce and service together into one easy-to-use suite. So you have all the tools you need to grow fast all in one place.
Starter helps you get up and running super quickly with simplified sign-up, step-by-step guidance, data import and customizable dashboards to track performance. Pro Suite on the other hand, is the super flexible CRM suite that includes everything in data plus customization, automation and more advanced sales and service features.
Pro Suite also includes powerful marketing functionality like e-mail campaigns, automated follow-up and customer segmentation. Just imagine if you were able to target outreach that truly build that deeper loyalty that we've just been talking about. And it's all there in these packages, and that's what we're going to show you today.
So with that, let's just dive into marketing sales and service individually to give you a bit of a flavor before we get into the demonstration. So when we think about marketing, my bread and butter here at Salesforce, some recent research by Sirius Insights has found that for a considered purchase, customers are 70% of the way through that buying process before they speak with a salesperson, 70%. It feels scary right, but it's true.
I was kind of reflecting on this stat before today's webinar. And I bought a car a couple of weeks ago. I bought a new Volvo, and did I show up at that Volvo garage having done no research? Of course, not, right? I've been on Google. I've spoken to my friends. I've been on comparison websites. So by the time I got into that Volvo garage, I already knew -- I already sort of limited down to w models. I knew what color I wanted and I knew what I needed to pay for it most probably. So I guess when we're thinking about that first 70%, the question is, is it sales or is it marketing because those lines are blurring. But the reality is if you're not winning in that first 70%, you're not going to thrive as a business. And in this day and age, a basic website and a basic e-mail campaign just unfortunately doesn't cut it anymore. Instead, what we all need to be doing is nurturing prospects with personalized content.
We need to handing them over to sales at the right time with the right context so that sales can engage with these prospects in a really personalized way. And we also need to be able to measure conversion rate from lead source to close so you could really optimize that marketing ROI. So that's marketing.
Now let's think about sales. So again, let's leave with research. So some of you may have heard some of these stats before. But again, serious insights have shown us that 78% of sales-ready leads engaged with the first responder. And the charts of ever making contact drops by 60% if you don't connect within 2 hours of that prospect seeking a conversation with sales. Unfortunately, though, this is kind of the aha moment. The average response time is 44 hours versus 2 and 13% of sales-ready leads are never followed up at all. They just totally fall through the cracks.
So what businesses like your own need is a tool to provide value back to the sales reps, right? You need them to be sharing nurtured sales-ready leads with the right sales rep at the right time. You need to be giving them visibility across their sales pipeline and a 360-degree view of every customer they're working with. And you also need to be mating those annoying manual processes like logging activity and building quotes. If you do that, that's when you'll get your buy-in from your reps. That's what's going to drive tool adoption and give you that rich data to forecast and optimize the business. That's also how you scale a repeatable best practice sales engine as your business grows. So we've talked to marketing, we've talked sales. Now let's quickly talk service.
Again, let's start with research. So recent research by Gartner found that creating an effortless service experience is the biggest driver of loyalty once somebody has become a customer. Basically, when someone has issue, they want it resolved and they want it resolved with super low effort. It's fast, ideally on the first temp and on bad channel of preference. So interestingly, now 70% of people nominate the self-service and live chat, which as their channel of choice, which is great, right, particularly great because the cost to serve on the phone is 6x the cost of live chat or self-service. So we all need to be leaning into that opportunity. We need to be connecting our data together to maximize the opportunity that next-gen service experience is of. With that, with doing that, we can then create that effortless experience. We can drive loyalty. We can reduce cost. And because with Salesforce, it's all on the same platform as sales and marketing, you can then start to shift service from a cost center to a revenue center, which is exactly what we want to see.
So with that, I'll pass to my wonderful colleague, Cam.
Awesome. Thanks, Libby. So as Libby said, marketing plays a key role throughout the whole customer life cycle. So I'm just going to go through some of those things that we'll see in today's demonstration. So as you can see on this page, there's a lot of key features that are some of the key takeaways for today. And you'll see how easy it is, as Libby said, it is our Pro Suite and Starter are the fastest ways to get started with Salesforce. So you see some of these key features in today's demonstration. So let's see this in action.
The first demo prepared by Mohi is our marketing demo.
Hello, everyone. I'm Mohi Kahram, and I'm a solution engineer here at Salesforce. For today's demonstration, we'll follow a fictitious business called EverGreen Space and cultures. They're passionate Australian small business focused on bringing sustainable designs to live. Evergreen's eco-friendly landscapes and handcrafted sculptures for a wide range of clients from individual homeowners to large commercial projects across the country.
As Evergreen started to grow, things got a bit more complex. They were handling all kinds of work. from homeowner acquired custom sculpture commissions to large B2B project proposals. Their marketing felt disconnected and it was hard to target both residential and commercial clients effectively. Valuable sales leads were sleeping through the class. The sales pipeline was hard to manage. And with customer and project in-force [indiscernible] across different tools, it became a daily challenge to deliver the same high-quality service. It was clear. They needed 1 platform to bring their marketing, sales and service together so they could [indiscernible] and keep delivering great experiences.
Enter Salesforce Pro Suite. It's an all-in-one CRM that brings together sales, service and marketing all in one platform. What's great about it is that it's built for small businesses. It's quick to set up simple to use and help your team work smarter.
Now let me show you how a small business like EverGreen gets started with Pro Suite and how it helps them grow. So they sign up for a free trial, and this is where they start on their homepage. And this is where they're going to be able to get a quick close check on what's going on within Evergreen. So once all the data is in here, they're going to the pipeline, their leads, their support cases. Whatever it is, they specifically care about, they put on this home page. And what's nice is that each person can tweak the metrics that are spotlighted for them. They have a lot of options they can choose from. Nas is they're new to Salesforce. They see these cars at the top of the page. They're here to help them get started with all these various features they now have access to. And whenever they have questions or need more help, they can just open up the Guidance Center at the top of the page. He has guys that helps them learn Salesforce, articles that help them stay up to date on best practices. And because guidance center can tell what is you're on it can show relevant resources and documentation that help with whatever it is they're looking at right now. And right next to the Guidance Center, they can find a quick setting. This is where they can make quick adjustment for the most common things like giving access to additional team members, adjusting the sales stages and adding some custom fields, and they can manage their billing and subscription details from your account section brand here as well.
Once Evergreen has imported the customer and prospect data into Salesforce using Pro Suite's easy data import tool, they're ready to start e-mail marketing. The first step is to turn on the marketing feature and give the right permission to the team member who will be using them.
Now next thing Evergreen wants to do is to create e-mail campaigns, send them to finely tune audiences and change what messages are going gather and when based on everything that's going on within the CRM and data.
Evergreen usually garden makeover campaign around spring and aim to target homeowners and landscape designers. So our marketers starts by creating a campaign and gives it a name and fill out some details, and hit save. And now notice that they have a few starting campaign templates that they could choose from. They could start with a blank campaign. They could start with a single sent e-mail campaign or they might prefer to send multiple messages as part of a series of e-mails. They use sale e-mail campaigns for one-off announcements or promotions.
So here's the new campaign. Next step is selecting who they want to target with this e-mail. Creating a campaign is pretty easy. They just give their segment name and then they pick which fields from Salesforce they want to use to filter their audiences by. So in this case, they want to target their new leads in New South Wales. They just pick a field and choose a value for what they want to filter this down by and hit save.
Now look at the top as they continue to make tweaks to this criteria, they can get a quick peek into how it's impacting the audience size. And when they're happy with it, they save. Well, that was who they are sending this e-mail to, but what content are they going to send them? So they start building the e-mail. They have access to this really nice point and click data. It makes it really easy to quickly add or remove or change items and the e-mail. And when they're all done, they just saved their changes. And then they just decide who they want to send the e-mail. So if they had a specific time that they wanted the e-mail to go out, they could schedule the exact day and the exact time to send the e-mail. But EverGreen cares more about getting engagement from the e-mail. So they leverage this AI patent state optimization. I will send an e-mail at different time to each person when it thinks their most likely to engage with the content. It's using their past behavior to drive the future e-mail sense. Now that they got it all sorted they're ready to activate their campaign.
EverGreen also runs campaigns with a series of messages to major customers. For example, to onboard new customers or reengage those who've got quiet, they use multiple e-mail templates with a powerful tool called Salesforce flow. Here's one example that EverGreen has built to flow sends an e-mail wait a few days, check if the customers interacted with it and then adjust the next steps. Marketers can easily click on new elements and make changes or add new steps. If flow can send e-mails, update decors, assign tasks or even branch in different directions based on customers' behavior. In this case, if the customer opens an e-mail, the flow might update the lead status, send a follow-up message or assign a sales rep to reach out.
So in short, Salesforce flow helps you send the right message at the right time. They do more than e-mail, the automate tasks, update your CRM and keep your team aligned, plus with reports and dashboards, you can track what's working and improve as you go.
Awesome. So I hope it was really easy to see how easy to be able to create campaigns and use some of those drag-and-drop capabilities throughout the marketing suite. So next, we'll see how marketing and sales can work together.
For the next part of the demonstration, we follow the story of a sales rep at EverGreen, say Michael, who is working on a new deal with a customer looking to install a set of sculptures in the garden. Michael starts his day by opening the sales app in Pro Suite and he lands on the homepage. This is his mission control. He can see his open deals, task for the day and even any support issues that might impact his customers. It's all in one place.
No more switching tabs or chasing updates. At the top of his to-do list, he sees a task to send a quote for his new deal. So he clicks straight into the opportunity. Here's where Michael manages everything about his deal. He can see what stage it is in, update next steps, log a call or add a note from his last site visit. This keeps everything aligned and ensure that nothing sleeps through the cracks.
But today, Michael is ready to send a quote. So he jumps to the quote tab within his opportunity. EverGreen's full product catalog is already loaded into Salesforce. That means no more juggling between spreadsheets or hunting down prices. All he has to do is set for the items the customer is interested in. Select the right products, enter the quantities and maybe even add a small discount in quite a quick decision. Within seconds, he's assembled a complete accurate quote, no manual calculation or formating needed. It's fast, easy and mistake-proof.
With a single click, Michael then generates a polished PDF version of the quote. It's branded, clean and ready to go. But what really sets Pro Suite apart is what happens next. Instead of attaching the core to an e-mail and waiting days for a response, Michael uses Pro Suite built-in payment and feature. He can add a payment link directly into the e-mail alongside the quote. So when the customer opens a quote, they don't just review it, they can approve and pay instantly. No more back and forth e-mails, no chasing approvals, no delays waiting for and details to be exchanged. The whole process from product selection to payment happened in 1 smooth digital experience.
Now let's zoom out. This is just 1 deal, but Michael is juggling many. He uses custom these views to stay on top of everything whether it's deals closing this month or high-value opportunities. He can even make updates right from the list, not only to open every record. And when it's time to check progress to what his monthly target, Michael heads to the forecasting tab. Here, he gets a clear of where he stands, what's at risk and which deals need extra focus to hit this quarter.
Finally, for insight and planning, he goes to the analytics tab. Pro Suite includes prebuilt reports and dashboards, but EverGreen team can also tweak or build their own to track what matters most, like campaign ROI, win rates or top-performing products.
We really saw how powerful it was to be able to see those analytics straight from within the platform across sales and marketing. So now the last part of today's demonstration will see how marketing can work with service.
Now let's walk through how EverGreen Spaces and cultures deliver a great service using Salesforce Pro Suite. Meet Eva, a service agent at EverGreen. Her day starts in service console where everything she needs is in one place, open cases, live chats and her task list. She's ready to jump in and help customers.
Now support cases can come from anywhere. Someone fill out the form on the website or send an e-mail to EverGreen support e-mail address or even starts the chat. No matter where they come from, they all land in Salesforce. Pro Suite automatically route them to the right agent, so nothing gets missed.
Eva goes ahead and picks up one of the cases from the lease. When she opens the case, she sees everything she needs. The customer is contact info, the product they're asking about, pass e-mails and even open sales opportunities. That's one of the big advantage of Pro Suite. Sales, service and marketing are all connected. Eva can see that this customer is a high-value customer and has a new deal in progress. That context help her prioritize the case and make sure the customer gets a fast, helpful response.
Eva notices that this isn't the first time someone's reported this issue. She checks the knowledge base and finds a helpful article to solve the case faster. With just a few clicks, she e-mails it to the customer and close the case. Done. After Eva solves the case, she realizes this issue could have been avoided with better maintenance. So she flags it for the marketing team.
Now marketing can step in and send a quick e-mail to all customers who own that product, giving them helpful tips to prevent the same problem. This is where the magic happens. Service insights driving proactive marketing. It helps reduce future cases and keeps customers happy and informed.
Later that day, the customer starts a live chat on the EverGreen website. It's instantly routed to Eva in Salesforce. As soon as she accepts the chat, she can see exactly who she's talking to, their name, contact details, past interactions and even the product they purchase if there is any. Salesforce automatically creates a case linked to this chat, so nothing gets lost. She uses quick text to respond faster with clear, friendly and consistent messaging. It saves her time on common replies and keeps the brand voice consistent across the team.
Meanwhile, managers can track everything in real time using reports and dashboards. They can see how fast cases are resolved, which topics come up most and how the team's workload is looking.
Fantastic. Hopefully, that was all really useful for everyone on the line. So just to sort of give everyone a bit of a summary, right? So I think when we think around why should customers really choose Pro Suite, it's really what's shown on the slide in front of you, right? There's no barriers to entry. It allows you to truly accelerate your growth across sales, service and marketing. We continue to be the most trusted platform, and it allows you to invest in your future, right? So with this wonderful new platform, you've got the new and improved UI. We've got no required implementation costs. As I said, you can have a free trial with this product. So we will be putting some QR codes at the end of this to let those of you who haven't yet done that trial to get involved. And we have these out-of-the-box reports and dashboards, really allowing you to see your metrics and your KPIs more clearly.
So with that, just a reminder for those of you who haven't worked with Salesforce marketing in the past, Salesforce is the #1 marketing application for the third year in a row. We continue to have the highest market share at 12.6%. So you really should feel confident that the marketing capability is the best-in-class.
And with that, just a reminder again, I think when people think of Salesforce, sometimes they think of enterprise, right? But the reality is that Salesforce works with over 150,000 small and medium business customers around the world, and that includes thousands of customers here in Australia. We continue to work with customers to help grow their businesses. We have account managers all over the country, and we are definitely ready to support each and every one of you in your journey with Salesforce.
So with that, we thought we'd do a little bit of a poll. So if you can all sort of get excited and get engaged in this current question, I will give you 10 or so seconds to answer, and then we'll see where we land as a group. So what marketing feature best suits your small business needs? Is it, a, campaign creation; b, e-mail nurturing or c, audience segment.
[Voting]
I don't think we have had many people respond yet. I'll give everyone 10 more seconds.
Okay. Fantastic. So interesting campaign creation. That's definitely, definitely where we've seen the huge interest across the Salesforce ecosystem. So just know that campaign creation is definitely something that we can help you all with, and we look forward to you getting involved in the Pro Suite functionality.
So with that, we've got Q&A. So again, if you've got questions, please jump into the Q&A box in front of you, ask any questions and me and Cam are here to answer those for you live. Otherwise, also, while everyone is typing in furiously into the box, if you do have other questions after today, please feel free to reach out to your account manager. He or she would be happy to help you as well.
All right. So we've got one here. Cam, I'll let you answer it. So can Agent force be included in Starter and Pro Suite?
So Agentforce cannot be included with Pro Suite and Starter. However, we do have some AI functionality in the Starter and Pro Suite remit. So we have the Einstein send time optimization as well as the generative Canvas preview.
Awesome. And you've got -- sorry...
I was going to say you can start off with the start and Pro Suite. And as you start to get used to some of the features and your business starts to scale and grow, that might be a good time to look into additional features and upgrade your version of Salesforce.
Perfect. Thank you so much. All right. Second question. Can my AE enable the marketing functionality in my org on my behalf?
No, because that would require your AE to actually log into the system. So you can do this by either reaching out to your AE or there are -- today's demonstration, we saw Mohi go through some of the things like how you can change things in your org. Within your org, you can also choose to upgrade and add on additional features.
Fantastic. Cam, do you want to see if there's any other -- I can't see any more on my side. Is there any more questions on your side?
We have one here. What's the difference between Pardot and the Starter and Pro Suite? So Pardot is now rebranded as Marketing Cloud account engagement. So that is the marketing feature of being able to do spend time optimizations and some of the marketing journeys. With Pro Suite, we get some of those features in, but we're not just limited to the marketing suite. So we also have the sales and service functionalities within that same org.
Again, however, if you are interested in Pardot, otherwise known as account engagement, please do reach out to your account executive, we'd be happy to talk you through the differences.
One question here for you, Cam. Can you adapt SMS into this system?
So there are SMS functionalities within this system. It depends on if you want a 2-way SMS. So that is possible. But in terms of other types of SMS like mass, I guess, campaign marketing, that would need upgrade.
And there was another question here just around missing some of the earlier slides. Just know that for those of you who have attended today's webinar, we will send the slides around. So if you've missed any statistics, you'll be sure to have those to hand so you can use those in some of your business cases as to why you should be investing in Salesforce. Okay. I think that's it for today. [indiscernible]
Yes. There's one question I see. There's PMS system like Opera Cloud. I'm not familiar with Opera Cloud, but generally, as Salesforce has an open API system, we can definitely integrate with other platforms. It depends on whether or not that other system has the ability to integrate with Salesforce.
And then there's one final question. What is the next step above Pro?
Yes. So we have Enterprise Edition. So that allows you extra features, and then you can also have Pardot, which we spoke about earlier. That can be set up with the Enterprise Edition as well.
As well as that, we also have recently launched, not to add any more confusion to this conversation, our new Marketing Cloud on Core product, which is not Pardot, which is a separate conversation. So if anybody is interested in understanding more about the Marketing Cloud on Core, we are having a wonderful event in our Sydney Tower in a couple of weeks' time called Growth Unlocked, where we'll be diving into some of those products, too. So again, reach out to your account executive if those events would be of interest.
All right. I think that's it. So thank you all so much. We really appreciate you joining us today. There's 3 different QR codes on the slide in front of you. The first helps you self-activate. The second looks at how you actually start a trial with Pro Suite. And then the third helps you take the trail to understand a little bit more about the products.
So I'll give everyone a second to quickly get out their phones. Okay. Fabulous. Thanks so much for joining us today. It was awesome to be with you all. I hope you're surviving the Sydney rain if you're in Sydney, and we hope to work with you soon. All the best.
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Salesforce — Special Call - Salesforce, Inc.
Salesforce — Special Call - Salesforce, Inc.
📣 Kernbotschaft
- Kurzfassung: Webinar/Demo für kleine und mittlere Unternehmen: Salesforce stellt Starter und Pro Suite vor – integrierte CRM‑Pakete, die Marketing, Sales und Service auf einer Plattform vereinen, mit Fokus auf schnelle Aktivierung, einfache Bedienung und erste AI‑Funktionen.
🎯 Strategische Highlights
- Konsolidierung: Ziel ist, disparate Tools zu ersetzen und eine «single source of truth» für Kundendaten zu schaffen, um konsistente Erlebnisse zu liefern.
- AI‑Funktionen: Eingebaute Funktionen wie Einstein Send‑Time‑Optimization und generative Canvas‑Previews automatisieren Ausspielzeit und Content‑Vorschau.
- Operationalisierung: Nahtlose Workflows: Kampagnen, Segmentierung, Automatisierung (Flows), Angebots‑PDFs und integrierte Zahlungslinks für schnellere Abschlüsse.
🔭 Neue Informationen
- Produktfokus: Konkrete Positionierung von Starter vs. Pro Suite für SMBs; Pro Suite enthält erweiterte Marketing‑, Sales‑ und Service‑Funktionen.
- Ergänzungen: Hinweis auf neues «Marketing Cloud on Core» und anstehendes Event «Growth Unlocked» in Sydney; keine neuen Preismodelle oder Verfügbarkeitsdaten genannt.
❓ Fragen der Analysten
- Agentforce: Agentforce ist nicht in Starter/Pro enthalten; einige AI‑Funktionen bleiben aber integriert.
- Aktivierung: Account Executive (AE) kann Funktionen nicht direkt für Kunden aktivieren—Kunde/Org‑Admin muss einloggen.
- Integrationen & Kanalwahl: SMS ist möglich (zwei‑fache Optionen variieren); offene API für Integrationen, aber Massen‑SMS und Detailkosten/Upgrades wurden vage beantwortet.
- Upgrade‑Pfad: Nächster Schritt ist Enterprise Edition; Pardot heißt nun Marketing Cloud Account Engagement.
⚡ Bottom Line
- Relevanz: Pro Suite/Starter sind klare Produktangebote zur Anwerbung von SMB‑Kunden und bieten logische Upsell‑Chancen Richtung Enterprise/Marketing‑Cloud. Investoren sollten Akzeptanzraten, Trial‑to‑Paid‑Conversion und Upsell‑Metriken beobachten; Preis‑ und Verfügbarkeitsdetails bleiben Schlüsselrisiken.
Salesforce — Bank of America Global Technology Conference 2025
1. Question Answer
Welcome to day one of the conference. I'm fortunate to be kicking off the conference here with Salesforce, always my favorite week of the year just because we have so many great investors in the same place, all these great companies here, learn a lot, looking forward to the next 3 days.
Thank you all for joining. We've got a great lineup over the next few days and really looking forward to the conversations over the week. We have close to 500 registered investors this year. That's a record number. So great attendance, 155 issuers, one-on-one meetings, just for some administrative things will take place on the second, third and 12th floor, as you all probably are aware. The lunch keynote with Datadog will be in this room at 12, and please join us for the evening reception on the 32nd floor at 4:45 tonight. So look forward to that.
A quick commercial, it is II season. We do ask for your support. We work hard throughout the year to put together good content and events like this and so the TMT team would very much appreciate your support in the II vote Vivek, Justin, Wamsi, Tal, Jason, myself and Koji and Curtis and so with that, I want to kick it off here with Salesforce. We're very lucky to have Robin Washington here, Salesforce's new Chief Operating Officer and Financial Officer. Thank you so much for joining.
Thank you. Thanks, Brad. Thanks for the invitation, and good early morning to everyone. Although I know for the East Coast folks, it's almost midday.
Thanks for being here.
My pleasure.
Absolutely.
First one. So yes, the 16 days in.
We're delighted to have first you. So this is great and look forward to the conversation. Thanks again Robin. I think Salesforce has been at the conference now since I've been at this firm. So we're very much appreciative of your support and it's great to have you here.
Great analyst.
Absolutely. Well, thank you. So why don't we just get started, Robin? Just your background, the role is Chief Operating and Financial Officer. And so if you want to, I think, provide a little perspective on your background, please, you've been a longtime board member at Salesforce, so certainly not new to Salesforce. And I would love to get your perspective on your background and just the role itself.
Sure. Well, maybe just a little bit about my background. I joined the Salesforce Board in 2013. I was most recently the lead independent director from '22 to 2025 when I took this role. Very interesting time for Salesforce as we describe a transformation in a lot of different ways. We continue to make progress. Before that, I was the CFO of Gilead Sciences for a little over a decade, prior to that, I was the CFO at Hyperion Solutions. Prior to that, PeopleSoft, Chief Accounting Officer, both acquired by Oracle. So enterprise technology and biotech, mostly my background. And you want me to just tell you a little bit about the role?
Role, please, yes.
As you know, we're always ideating that Salesforce. So this was really taking a look at our needs, et cetera. And as Mark and I talked about where we thought we needed to be. My vision for the CFO, as we call it org, is really to be the engine that fuels growth and productivity across the company. I think in this age of innovation, moving with speed, agility, cohesion, absolutely critical for us and breaking down some of the silos between operations and finance is going to help accelerate us strategically and operationally in a lot of different ways.
Brad, you've heard me and many of you, I'm sure, read the transcript mentioned on the call, the 3 priorities, that I have, of course, number one, accelerate customer adoption of AI and ensure customer success very much focused on operational excellence as we think ultimately, that's going to drive long-term shareholder value and responsible capital allocation. So if we can kind of harmonize our investments and think about productivity, I'm certain we'll be continuing to provide long-term shareholder value and growth.
Excellent. Thank you, Robin. And you've been on the board for 12 years. You've seen a lot -- you've seen the company go through a number of transformations. What are you most excited about here over the next 1, 2, 5 years for Salesforce? Where is the opportunity?
Yes. I would say I remain excited about core to Salesforce, which is our values, trust and customer success being #1 and #2, but also innovation quality and sustainability. And I've learned with my biotech experience, I thrive in environments where I really believe in the mission and the value. But what I'm really most excited about it is we're really in an innovative area at Salesforce, six months ago, we weren't talking about Agentforce. And now I'm sure we'll talk a lot about it. It's the talk of the town. And if you read and understand the broader ecosystem, you can kind of see the narrative being shared across many, many companies.
So really excited about where we are in the cycle and opportunity. As we've talked about, we really can lead in this whole agentic area or agentic era, I should say, and continue to advance AI and really focus on being the organization that really can fuel the digital workforce in a lot of different areas. So that's our focus. That's vision.
That's great. And while we're on the topic of agent force, would love to get your perspective on how you think about the opportunity over the near and the long term? What does this mean for Salesforce. We're all trying to understand how additive this could be to the software industry and Salesforce seems to be in a great position here. So I would love to get your perspective on how you see that opportunity unfolding? How material could it be to the business over time?
Sure. We think it can be very material, and I'll go into that. But I mean, it is very early in the cycle of AI adoption, particularly at the enterprise level. And I'm sure we'll talk about some of the causalities behind that. But we definitely believe we're well positioned to win. I would also say, if you think about AI and Agentforce, ultimately, it's really going to continue to fuel our core products as well. One of the things that we're learning just in this process is we're in it together. We're really focused on customer success over the long term and the experimentation that's happening with AI is real.
So how we lean in and really focus on customer success. You heard us talk about on the call forward deployed engineers. So we definitely are adjusting our go-to-market motion to really be in the mix or in the sausage-making with the customer to really think about how to best deploy agents longer term. So it's a process ongoing, Clearly, if you think about our differentiation, we call it our ADAM framework, but having the apps, the data, the agents and the metadata, all at the fingertips really will distinguish and hopefully really improve the ROI and return on the agents that our customers deploy.
Wonderful, wonderful. And how are you thinking about kind of boiling that down into some metrics that you're paying attention to in this cycle? What are some of the success metrics that you're tracking to gauge the progress here with Agentforce and how are they trending?
Yes. It's a great question. Just this past quarter, we reported over 8,000 deals of Agentforce and keep in mind, we just introduced this product after Dreamforce of last year. So it's only been 6 months. We reported that we've exceeded over $1 billion in ARR for Data Cloud as well as AI at the end of the last quarter.
So we see great acceleration, 120% year-over-year. But it really continues to be that forward progress that we're looking at overall customer success also being important as well. But I think it's a good point. It's -- we really believe the vision is this integrated platform. And I know some of the folks in this room I got to meet on listening to us, how do we continue to come up with incremental metrics to really talk about that success is and the proof point is important. But measuring customer success, looking at adoption. Even if you look at this quarter, we talked about half of the Agentforce deals included re-ups, as we call them, customers coming back, having success and now wanting to continue to accelerate the consumption. So that's important as well.
Wonderful, wonderful. And you talked about Salesforce and Agentforce and the use cases internally that you're running, I would love to get your thoughts on how you're running Agentforce internally and what are some of the benefits that you're seeing?
Yes, we're using it across our enterprise in a lot of ways. You've heard us talk very much about our help desk. If you go on to our website, it takes you directly to use of Agentforce and agents. We are definitely seeing -- we've seen over 1 million-plus cases and prompts and portals being handed that way. It has really helped us think about how to leverage our customer success agents. We've had some productivity that we've been able to redeploy. We're just going to announce a new agent, we call it, Agent Tech, we're using it internally to really focus on how do we handle prices or not prices, I should say, just issues that we see internal.
Our sales agent on Slack is used a lot. It's transforming the way Agents sell and we've also got a agent that we're using that's really going to help us with C times.
Excellent, excellent. Great Q1 results last week, your first quarter as CFO would love to get your thoughts. What are some of the key highlights that you'd like to point out here from the quarter? What's been the focus with investors since a week or so since you reported?
Yes, we really did well. It was a solid Q1 across all our key metrics, revenue, op margin, cash flow, CRPO, just overall good performance. We maintain it up the lower end of our guide as well, flow through the FX positive impact or tailwind that we experienced. And we also had a great return on capital, over $3 billion returned in terms of share repurchases and dividend.
So solid results. In terms of the feedback, I think one of the top questions we received, Brad, is on the macro. How do we think about the macro going forward, April, which was our -- end of our Q1 was an interesting month around the globe, particularly in the U.S. You heard us talk about on the call, our balanced portfolio. When you think about the different industries, the different products, the different segments we're in, we were able to weather the storm and the puts and takes and deliver on the results and reaffirm our guidance.
Wonderful, wonderful. And I think you were pretty clear on the earnings call that you're assuming a similar kind of macro environment. Can you just maybe dive in a little bit of what you did see in the macro across different verticals perhaps maybe that differed across different verticals? and yes.
Yes. I mean I think it did. We -- again, we had a balance if you think about areas like manufacturing or consumer, clearly, how consumers were appropriately thinking about spending with something on top of mind tariffs, clearly. But then mid-market, small business, we saw good acceleration. It makes sense, labor tighter, ability to move faster and deploying agents. We saw good performance in some of our regions and more temporary performance in areas like Northern Europe.
Public sector had its challenges, but it also had its opportunity. So again, it is that balanced portfolio that we were able to weather. And as I said, we believe the environment as long as it remains consistent. We're very comfortable with where we stand relative to our guidance. And we also, as you know, reiterated our OpEx, our operating margin for the year as well for the year as well. It remains for us a focus on being balanced and being responsible in thinking about productivity. So all of those are important areas that we're focused on as a company.
Sure, great. And one of the things that we saw was in the core business, sales and service decelerated this quarter. It's been very stable, very consistent. Sales and service has been growing roughly in line with total revenue, was there something onetime in there? Or is it just this macro impact that you're talking about in the core business?
Yes, we had a one basis point impact on growth of sales and service related to leap year. So we've kind of weathered that. The overall exploration base in users, while it's been challenging another area, marketing commerce, somewhat challenging. But I think overall, we feel good about the level of growth. This is something that we're really focused on. We talk about a new metric that we kind of call it our customer success, but more importantly, our customer health metric, net new AOV and by that, what we mean is we're not focused only on new business, but the health of our customers which will ultimately result in healthy renewal of our existing business.
So it's something that we're looking at incenting broader populations of the organization and some of our selling organizations to think more about that customer health, and it's been very successful so far, but it is going to allow us, I think, to overall manage that growth and that user digestion that we're taking in and more importantly, ultimately lead to better customer success longer term.
Wonderful, wonderful. And I guess on that topic, where are you in terms of rolling that out? Are you starting to incent certain organizations on this net new AOV metric and you see that more broadly over time or?
Yes, we're experimenting. We definitely have picked certain selling organization, sales leadership is all in. Most importantly, it's a metric that, Mark, myself, all of us review as a team together. So we're not focused on selling success but net new AOV success. And it's interesting. You do see puts and takes in terms of who's achieving on both, and we want to appropriately ascent overall net new AOV going forward. But it will be something that we'll continue to roll out in the coming year. We're not changing quotas. I mean this is something that we set last year, but we're seeing good success. We're seeing good monitoring of our attrition. So we're happy with the outcome so far.
Wonderful, great. Thank you, Robin. One of your key priorities that you outlined as new CFO was operational excellence. I would love to get your perspective on where is the focus operationally. And we've seen some great margin expansion over the last several years from Salesforce as the company's made the transition towards balanced growth.
So I know it's a priority. I would love to get your perspective on -- where is the focus from here on driving operational excellence and efficiencies into the organization?
Yes, really, really proud with our progress, as you said there in our transformation of 1,000 basis points improvement over the past several years. But I always know it's what have you done for me lately.
So we continue to really focus here. We reiterated a 100 basis point margin improvement for the full year across the company. If I think about our levers of opportunity, Brad, they exist across our P&L. If you think about COGS, we've been focused on Hyperforce and this is better leveraging of public cloud, AWS, we announced a partnership with GCP recently as well. Those are all opportunities. If you think about R&D, we're looking at all types of productivity at leveraging our own tools and tools to make our engineers more productive.
Sales and marketing, definitely an area of focus there as well. We've got what we call this golden ratios. Mark talked a lot about the addition of our go-to-market motion and adding reps. That's included in our guidance. Most importantly, I want people to understand it's nothing more important than us being very successful at selling agent for us in data cloud. And so we're experimenting in our go-to-market relative to areas where we see opportunities for growth. We're doubling down and adding resources. I talked about forward deployed engineers, again, codeveloping agents focused on agent success. These are the appropriate investments that we think we need. This is factored into our guidance and we'll continue to experiment because ultimately, that customer success will drive growth longer term.
And then lastly, G&A. We'll have a new ERP system this fall. We continue to focus on spans and layers, geographic locations. And as you mentioned, Salesforce on Salesforce. So we've got a lot of levers that we can pull throughout our P&L to not only guide -- not only to reach a 100 basis point improvement for this year, but to continue those trends. I'll also add that we've incented our management team and members of our overall team to focus on profitable growth. If you were to read our proxy, you'll see we've got targets that we put in place around AI adoption, but also around operating margin improvement. Again, that balanced growth driving profitable growth long term is key for long-term shareholder value.
Wonderful. Thanks, Robin. And it sounds like this is going to be balanced across cost of sales and the different operating expense line items. Sales and marketing seems like it could be a big outsized focus. Maybe I'm wrong, but would love to get your thoughts on just within sales and marketing, where is the focus there on operational efficiency?
Well, again, I think there are bag carriers, and then there's the support infrastructure that we put in place. We talked about the use of agents. We have opportunities there as well. And again, as I mentioned, Brad, some of these investments are adjustments that we need to make. We're rebalancing resources, for instance, the customer success agents that we are customer success support folks that we've had in place.
Some of those will be redeployed to become forward deployed engineers. So those are just things that we work through. I'd say hold us accountable for OpEx margin improvement. But we want to be sure that we're making the right investments to drive Agentforce success.
Understood, understood. And I understand you're reinvesting in sales and marketing at this point, given the agent force opportunity. Maybe could you elaborate on that? You've talked about 1,000 to 2,000 new reps that will be hired. Where is the focus on hiring new salespeople?
So if you think about how we think about growth and opportunity, we look at industries, we look at regions and we look at segments. So there are certain segments in certain territories where we saw great success in Q1.
Most importantly, where we see huge growth in our pipeline and opportunity and interest those are areas that we're investing. Enterprise is an area where we're looking at forward deployed engineers more. Because more complex, more data challenges. And so we want to get that consumption in flywheel going. So we're investing more there.
So it really depends across the area. But where we see opportunity. We've now got the resources in place. And again, one of the things that we talk about is ramping AEs. Some of these AEs have been there since the beginning of the year. We're going to see the ramp of them as we get to the second half of fiscal year '26.
Wonderful. Thank you. Why don't we shift to capital allocation. Repurchase and M&A has been kind of the focus, but would love to get your perspective as new CFO and how you are prioritizing use of capital.
What I actually say, our focus on capital allocation has been repurchased dividend and investing in innovation. You're right, the third leg is responsible M&A. We talked about a framework if we'll be opportunistic if we see opportunities to focus on areas where we can improve the components of our core products.
In the case of Informatica, that actually really helps us with data. Again, going back to that Adam framework, data is really critical. So we saw a real opportunity in a company that we've partnered with and we followed for a very long time. It fits our core framework particularly on right fit acceleration and on value. Value we've defined as accretive within 2 years. We've also refined our M&A playbook. That really will allow us to be much more aggressive in terms of integrating. We want to get the Informatica core into our core platform, but we also believe across the organization, R&D, sales and marketing, G&A, there are synergistic opportunities for us. So it really checked all the boxes for us, and that's why we proceeded with that M&A acquisition.
Wonderful, wonderful. Thank you, Robin. And on that topic, I think it'd be worthwhile spending a little bit of time on kind of the rationale for Informatica. Obviously, data integration is becoming a bigger priority now that Data Cloud and agents are coming into view more. Why was Informatica the right asset in this category? And what excites you about this acquisition?
I think one of the areas, as we've been ideating and working with customers on Agentforce implementation is the ability to get the right data to fuel the agents, right? And so particularly in the enterprise, that's very complex. And we see Informatica in a lot of our large accounts. When we announced the deal, our head of sales talked about the fact he had several CIOs reach out to him to talk about how excited they were to see this asset in our hands. And like any other major innovation cycle, customers are looking at ways to make it simpler and more integrated.
We've seen great success with Data Cloud, and we think Informatica will extend our opportunities in that area. It's very complementary. It's not necessarily overlapping, but it really does give us additional tools around metadata, data management, as I said, particularly in the enterprise. It will allow us to accelerate data cloud as well. And again, it's synergistic. So we're excited about it. We're already planning for it as much as we can. But we really see it as an opportunity that fits very synergistically in our portfolio and fits our M&A playbook and framework.
Excellent, great. Why don't we shift to kind of advantages and culture a little bit as somebody who's been following Salesforce, I see the culture as one that is enthusiastic. You kind of reflect who you're selling to, what Salespeople who are enthusiastic. So I would love to get your perspective. You've been on the board for 12 years. You're very involved with the organization. What is it that make Salesforce, Salesforce from a cultural standpoint?
Well, I think our focus on customer success and trust are really important to us. But also we're very innovative. Agentforce isn't something that we built internally with the team that's been with Salesforce a very, very long time and our ability to ideate and see what's happening around AI and how we can take our core platform at AI on top of it and really be value additive to our customers and the enterprise is something that we're very, very good at.
We moved with agility. I think we're adaptable. And as I said, I think we put customers first. And I think all of those things have allowed us to be very successful to date and will allow us to continue to be successful.
And as I mentioned, for me, we operate within our values. They matter to us. And again, trust being the #1 value, which has proved to serve us well when it comes to our customers.
Wonderful. And when you think about the opportunity going forward with agents and even just continued expansion within core sales, marketing, service, et cetera, big category. I mean what do you think of as Salesforce's advantages in the core business? And when you think just -- as you're going after this Agentic AI opportunity, what are the core advantages that Salesforce has?
Well, first of all, I think we've been at the forefront of the most important data in an enterprise, which is a customer data, right? How do you communicate with your customer, how do you better serve your customer that ultimately fuels growth for our customers.
So again, thinking about our framework of our apps, which have been in place for a long time that serve multiple different areas. If you think about now Data Cloud, if you think about our agents and now metadata, that integrated deeply unified platform, we think is critical to success. And it's proven time and time again, even as everyone would experiment with different ways to think about AI, I think what we found is people come back to sales force because that platform and the integration of that platform is truly differentiated. Data matters. It's a focus of ours, and we're seeing that play out over time relative to some of the stats I shared with you where we see just the real interest in Agentforce and Data Cloud.
Excellent, excellent. Maybe we could go back to some of the discussion earlier around investment priorities. I can imagine Agentforce and data is a big one, but would love to get your thoughts on R&D. Where is the focus? What are some of the focused investment areas there that are strategic?
Sure. So I would say on an R&D standpoint, there are probably 3 or 4 areas, clearly continuing to innovate in AI. But we want to ensure that as we think about agents and use cases that we're ensuring that our core platform has the necessary incremental value. Industries have played out very well for us. We had some great success in Life Sciences this past quarter with a few really big deals. So our focus on not only life sciences but other industries and additional functionality to support them is also really important as well.
Wonderful. And then sales and marketing, I would love to get your thoughts there as well. What are some of the key focus areas within the segment...
Sales and Marketing.
We did talk about that earlier. But beyond just Agentforce, where is the focus, would you say?
I would say -- I would go back to, again, how we think about our business. We think about it in terms of the different industries that we support, the different geographic regions and segments. We're seeing great acceleration in mid-market and small business. It's how we started as a company. Right? In addition to enterprise. So those are areas of focus for us. There are also geographies. Miguel is a student of the world, a Spanish citizen. So is just to be strategic about other geographic areas that provide us opportunities as well?
I also think just productivity. How do we leverage Salesforce on Salesforce to improve the productivity of our reps. Are we able to quote faster? Are we able to identify leads faster? All of these things are things that we're going to continue to experiment. So not only will allow us to better serve our customers, we'll do it more efficiently as well.
Wonderful. And when we talk to the channel, we often hear Revenue Cloud, industry clouds are 2 core drivers of the core business. We talked a lot about industry clouds, but Revenue Cloud, I think it would be great to get your perspective on that. Where is the opportunity for Revenue Cloud? What are you seeing in terms of adoption? Where are we in that cycle?
I mean I think revenue cloud, like the other ones is one where we're appropriately positioning in the market as well. I would step back and really think about growth across our cloud and kind of what are some of those drivers. I didn't talk about it, but pricing and packaging. It is one huge opportunity for us. We're really -- when we're selling multiple clouds, we do well, we're sticky. We also are looking at different types of innovative ways to continue to get people to use our bundles.
Einstein 1 is one area. You mentioned industries. I didn't mention our partner ecosystem as well. That's also a huge opportunity for us. We had great success with AWS marketplace. Most of our deals had some type of partner involvement. So these are all types of things they're not only going to fuel revenue cloud, but all our clouds and allow us to continue to grow.
Wonderful and industry clouds, it's been an enduring growth cycle for the company now for a number of years. You sell differently to an insurance company versus a retailer, et cetera, and you've executed really well on that. Could you just comment on which industry clouds are really there in terms of feature functionality, the ones that are really seeing traction and there are others that are maybe up and comers that might -- you might see some momentum in that you don't hear as much about from you today but could be kind of the drivers going forward.
Well, I have to say, I think they're all continuing to evolve. And I think this new innovation cycle with AI has caused us to go back and relook at all of them, Brad. So you said, I won't call out any specific ones by children. We're happy and proud with all of them. They clearly allow us back to that home net new AOV and keeping customers engaged. If we can sell industry clouds, I mentioned life sciences, manufacturing is another area. You mentioned insurance. I think all of those are opportunities for us that we continue to expand in financial services.
So particularly in large enterprises, we go deeper. This Agentforce experimentation is helping us understand more what our customers are looking for in use cases. And to the extent there are core things that we can put in our core cloud to help facilitate and accelerate that. Those are areas of focus for us from an R&D perspective as well.
Wonderful. Robin, that we're out of time. It was great to have you here. Thanks so much for joining us. Great conversation.
Really appreciate it. Alright. Take care.
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Salesforce — Bank of America Global Technology Conference 2025
Salesforce — Bank of America Global Technology Conference 2025
🎯 Kernbotschaft
- Kurzfassung: Salesforce positioniert sich als Leads in der "agentic" KI-Ära mit Product Agentforce und dem ADAM‑Framework (Apps, Data, Agents, Metadata). Starkes Early‑Traction: >8.000 Agentforce‑Deals und über $1 Mrd. Annual Recurring Revenue (ARR) für Data Cloud und AI; Guidance wurde bestätigt.
⚡ Strategische Highlights
- Produkt & GTM: Agentforce als Wachstumsachse; Go‑to‑Market mit Forward‑deployed Engineers, interne Nutzung (>1 Mio. Cases) und Wiederkaufsanteile bei Deals als Adoption‑Signal.
- Operationalität: Ziel: +100 Basispunkte operative Marge in FY, Hebel über COGS (Hyperforce, Public Cloud), R&D‑Produktivität, Sales/Marketing‑Rebalancing und neues ERP im Herbst.
- Kapitalallokation: >$3 Mrd. Kapitalrückführung zuletzt; M&A‑Rahmen verfeinert — Informatica gekauft zur Beschleunigung der Data‑Cloud‑Funktionalität; 1.000–2.000 zusätzliche Vertriebsreps geplant.
🔭 Neue Informationen
- Neu: Konkrete Adoption‑Zahlen zu Agentforce (≥8.000 Deals; rund 50% mit Folgekäufen), Data‑Cloud/AI ARR >$1 Mrd. mit ~120% YoY; CFO betont verstärkte Operative Steuerung und M&A‑Playbook, ERP‑Rollout im Herbst.
❓ Fragen der Analysten
- Agentforce‑Monetarisierung: Nachfrage nach Messgrößen — Management nennt Deals, Re‑ups und Net‑New‑AOV (Average Order Value) als Fokus, bleibt aber vage zur mittelfristigen Umsatz‑Contribution.
- Makro & Segment: Kritische Fragen zur Branchen‑Differenzierung; Management bestätigt heterogene Performance (Mid‑Market stark, Public Sector schwächer) und verweist auf Balanced‑Portfolio.
- Betrieb & Hiring: Fragen zu Kosten vs. ROI der 1.000–2.000 Reps; Antwort: gezielte Investitionen in Regionen/Segmente mit hoher Pipeline, Ramp im zweiten Halbjahr FY26.
⚡ Bottom Line
- Implikationen: Deutliche Früh‑Traktion von Agentforce und stärkere Data‑Capabilities (Informatica) erhöhen das Potenzial für produktgetriebenes Upsell; zugleich bestätigt Management Profitabilitätsfokus. Kurzfristig bleibt Adoption‑Risiko und Integrationsaufwand zentral.
Salesforce — Special Call - Salesforce, Inc.
1. Management Discussion
Hello, everyone. Welcome to you all to our Future of Health Care with Salesforce webinar. Now the session is going to be recorded, and it will be sent to you in a couple of days. So don't worry about taking notes. And we've selected some great resources to complement today's session as well, and they're available from the Resources section on your screen.
All right. So first, I want to say a massive thank you to you all for attending today and for the wonderful work that you do in delivering better health outcomes. It's great to see some familiar names on the call. Hello, everyone, and a big welcome to all of those who might be newer to Salesforce.
Now if you've been on any Salesforce presentation, you know I do need to start with the love letter from the lawyers. And there's so much innovation in this space. But I do want to give a quick reminder that Salesforce is a publicly traded company, and customers should base their purchasing decisions on products and services that are currently available.
All right now. My name is Katherine Clarke. I'm a Solutions Engineer here at Salesforce, and I have the pleasure of working exclusively with our wonderful health customers and really access a bridge between your needs and challenges and our product solutions. I'm joined by my wonderful colleague, Rob Paino, who I know many of you will know. Rob works with our public sector customers and brings a great wealth of experience of large public health solutions. And we are so lucky today to be joined by our customer, Heidi Gaulke from Austin Health Research. Now Heidi is the Director of Operations, Discovery and Innovation. What a great title. And she is going to share with us some of the amazing individual work that they've been doing with Salesforce AI in the medical research field.
Now for those of you who might not be so familiar with the work that Salesforce does in health, Heidi and Austin Health are just one of the many customers that we serve in the health industry across Australia and New Zealand and, indeed, globally, all from federal and state government level to the various funding bodies across health insurers, across medtech, pharma and, of course, our provider customers serving mental health specialist [indiscernible] private hospitals, aged care, disability, diagnostics and so much more. And we're solving for use cases spanning population health, workforce credentialing, digital front door to care, doctor relationship management, referral management, community health and care, appointment booking, crisis support airlines, interoperability and the list goes on.
Now whether it's Australia or, indeed, globally, we do tend to see the same gnarly problems in health. Now they're gnarly because they're multifactorial, and they can be really difficult to solve for. There is growing demand for health care with an aging population. We know that costs are spiraling against a backdrop of budgetary pressures, and we also face local and global health workforce shortages.
Now, of course, we're not saying tech is the only solution, but it's a really big part of the solution for some of these gnarly problems. And as we move forward, we really have to do more with less, and we've got to find a way to drive some efficiencies. And if we look at the mathematical impossibility of serving all of that demand against our constrained resources, the reality is when we face up with them is we realize we've got to leverage something such as tech to help us solve these problems.
Now what we see, for example, is in the organizations that we work with is a plethora of legacy systems. And there's a stat that says the average company has over 950 different applications. And when we think about it, like individually, they may be great at what they do. But the challenge we start to face is then we get siloed systems with disparate data. And this introduces efficiency challenges, integration challenges as well as opening security and risk concerns, making it a lot more difficult to address the challenges in our industry.
So we need to kind of take a step back and take a modern architecture approach to this. And this is where what we see around addressing the gnarly problems in health is really about being able to place the person at the center of everything we do. Now Salesforce is, of course, borne out of and grown out of CRM system, that's customer relationship management. And CRM is all about understanding the whole person because if CRM's originally used in their industries to help commercial business, understand everything about their customers, and we want to help you as a health care organization understand everything about the person, and what we want to do is make the right thing to do the easy thing to do.
So we're not trying to understand just person themselves, but also what is important and who is important in their care. Now that may be blood relation. For example, Wendy Green might be Alice, our patient's daughter, and she might be the person that we actually need to contact. What's her preferred channel? Is it e-mail? Is it phone? Is it SMS, voice? What has she consented to? So what we find as administrative systems might capture those contact details, but do you know which of those contacts are actually the best way to contact Wendy? And importantly, we're able to marry that kind of demographic and contact information with the clinical data. So it's not just isolated clinical information system. What we're trying to understand is not just a diagnosis or the medications that get captured in any system of record, but also understand the care plan and be able to harmonize that across internal and external data sources. We need to understand what the barriers to care maybe. And some of those barriers to care may mean that even though we've prescribed in the electronic medical record a particular medication, that doesn't actually mean that person is going to be able to afford that medication or, indeed, adhere to that medication. So we need to understand if there's a barrier there. Maybe they've got transportation barriers. So even though we might have scheduled an appointment, it doesn't mean they'll actually be able to get there. They might not have access to that transport. So it's so important to surface these rich holistic details and make them visible in the eye line of our staff at the point of care at the right time. So it's really knowing and understanding this holistic view. That means that we can address and ultimately deliver better health outcomes.
Now not only do we have, I guess, the data models, the integrations and the out-of-the-box capabilities to enable the whole person story. It's also so easy to innovate. So Salesforce is a low-code, no-code platform, and that means that we're empowering health organizations to really rapidly configure, adapt and innovate. And that's without having heavy reliance on IT or custom code. So it means for faster time to value, much easier scaling and that flexibility to respond to change, and there's so much change happening at the moment. So online traditional systems are not locked into rigid workflows. So Salesforce is really that platform that's built for that continuous improvement and that health care innovation. So no more waiting in endless change control request [ hell ], as I'm sure some people are familiar with.
Now on top of that basis, we're really pioneering AI and health innovation. So since back in 2014, with the founding of our AI research, Salesforce has always been at the forefront of really developing and implementing AI technologies. Back in the past, we've publicly disclosed at least 3 distinct families of LLMs. And in fact, the first artificial novel protein was created using the [ ProGen ] language model by researchers that Salesforce AI research in collaboration with UCSF. And our in-house AI researchers are continually publishing -- they published over 200 research papers, and I believe that's like 300 AI patents.
So all along, we've been integrating this great AI innovations right into our core CRM platform. And it's really this large history and this ongoing investment that really makes Salesforce a leader in AI for health care, and it's ready to help organizations meet challenges and opportunities of today and the future.
Now what we like to take -- or the challenge we like to put forward is what if our staff could work at the top of their scope. Think about it, what if admin officers and intake teams were able to have more time on each call to really ensure patients and clients had a true person-first experience still being inundated with inquiries? What if aged care and disability cares didn't have to spend all that time trying to get up to speed with new clients? What if clinicians weren't writing rushed discharge letters to get patients out the door, but instead had more time to ensure safe handovers in transition of care? And what if our nursing unit managers weren't spending 20% of their time in admin tasks, but instead have that greater time to give back care to their patients and their team members?
Now so when we look at the solutions that we're bringing in health, Salesforce is bringing autonomous AI agents, unified data, and out-of-the-box customer and health capabilities into a single, integrated and compliant flexible platform with [indiscernible] and fire aligned health data models. And through agent force for health care, we bring a suite of prebuilt and customizable AI agents and tools, and that's really all about transforming operations and enhancing patient experience by automating tasks and really providing real-time insights and improving patient engagement.
I'll just get this play here. So really all about powering trusted, connected health experiences that are deployed in the flow of work. We're bringing together clinical and nonclinical data for really seamless processes. And that's like pulling the right data for [ fire-aligned ] EMR systems, making it available in real time to handle patient queries [indiscernible] that's about reducing the burden on clinical staff, your contact center staff, your [indiscernible] coordinators, clinicians. It's about going from computation to conversation.
So what we want to do is put that AI into the eye line of our staff. So we're not using it as a separate widget. You don't have to jump out anywhere else. Actually building it into your workflows to increase conversationality and experience of your staff, they're going from data to dialogue.
And the autonomous agents are not just helping staff, but also our patients and our clients whom we ultimately serve and improving access to care, really taking the burden off your team. It's about letting patients use natural language to find providers, book appointments and so, so much more. And it's all really to give that time back to care and give that autonomy to your patients.
So [indiscernible] that one there. Now when we think about how our agents work, well, it's really much like your human workforce does. First, we need to think about what makes a successful agent. And there's really kind of 5 key attributes. There's its role. So what can an agent do? Think of it like a job description that you might pop on to seek. There's the data that it needs to access, and that can be structured or unstructured data. Maybe it's transcripts, progress notes, demographic data, information from EMR systems. And then we need to think about the actions, what capabilities does the agent need to complete the role, so that might be the business processes, the APIs, the integrations, the workflows, so think about maybe booking appointments, processing referrals, processing quotes. What guardrails are in place, and this is so important. And this controls what they can and can't do, ensuring compliance and safety. And then it's the channels. Where does this agent work? And where does it interact with your employees and your customers? And that could be chat, voice, text, patient portals, patient apps. And of course, in order to deploy an autonomous agent in the enterprise, you have to have trust, compliance, guardrails, security, privacy and data residency, all so very important.
Now I can start with, if we think about how it's working, it can start within conversation between your customer, your client, your patient and that agent. The customers can engage the AI agent in natural language like asking what providers are available, and then the agent gets to work by sending the user's request to a large language model to identify the right instructions, the right topics, the right job to be done. The agent follows the topic instructions to generate a plan of action. And these are composed of out-of-the-box actions that you enabled or, indeed, custom ones that you create yourself. And indeed, in that kind of behind-the-scenes view, the agent [indiscernible] you can review the agent's plan of actions and edit as you see fit. It's not a black box of AI. You've got control, transparency, visibility the whole way through. And this ensures that the accurate and relevant actions are executed according to your requirements.
Next, the agent call services such as Apex code, maybe flows, prompts and more and grounds the response in trusted business data to provide the necessary context. And this allows the agent to generate precise and tailored responses take action based on trusted company data.
And last, to generate response, complete with the data required to answer that prompt with additional insights, summary of the actions taken, and it's all underpinned by the trust layer, really ensuring that privacy, security and compliance. So that's just set the scene a little bit for you now.
And what I'm going to do is pass over to the fabulous Rob who's going to bring this a little bit more to life for us with a patient journey on Salesforce. So over to you, Rob.
Great. Thanks, Katherine. That was quite a quick journey, have taken us through quite a large platform.
So what I'm going to do, I'm going to spend 5 minutes or so to take you through like a user experience or a patient experience just to show you some of the things that Katherine talked about. We'll touch a little bit on AI, and then we'll have a look at some more detail on that later on.
So this is what we'll look at, a unified patient by understanding that from a care coordinator and looking about harmonizing the information that we can through APIs and maybe activating some of that through agent force.
So with that, we'll jump into our demo component. I think it'll be coming up in a moment, here it go. And it's here. My videos might be a bit slow. Here we go. So the first thing what you'll see is you'll notice that we've gone into a user screen as a care coordinator. So it's essentially configured based on user preferences. So the key core [indiscernible] can basically see Charles Green's record in this case. So we've got a view of things like personal information with identifiable data that we can use to validate the patient.
But importantly, what we start to do in this middle area is really start to look at some of the key components and information we need while we're servicing our patient. In this case, it may be things like alerts, so what they need to actually need to be bought to the fall. We have things like life events, so visualization of data across what the patient has experienced across all the different components that we've interacted with.
We've actually also even got some visualization around insights that we might need for the patient, perhaps last interactions or admission dates. So as a key coordinator, you've got access to all this data while you're dealing with them.
So now we go and look into our tabular view. So this brings all our information together. We talked about this unified view, Katherine mentioned [indiscernible] about households. So importantly, who is involved in Charles' care, be they relatives or whether they be organizations that we need to work with.
Likewise, things like car planes, being able to create care plans and look at all the care plans that Charles has been involved with, be they historical or be they ones that are current or new ones. We see when we expand a care plan and we can drill into them that we have combinations around, obviously, his conditions, but we start to bring in goals and interventions and also things like social determinants, the barriers that Katherine mentioned, which are important to actually a person's care on gaming.
Then being able to view and execute and see assessments. So these may be assessments that Charles could do to a self-service component or that a clinician or a care coordinator might take him through to understand what's happening at any different points in times. And these assessments maybe things like demographic information, up-to-date information or even some clinical information that we might need.
We think about service appointments is another example where we actually can bring together all the information, and we can schedule appointments. And you'll see through roles base, we're able to create appointments for the -- for our patient, and they may be individual. They may be group appointments. They are particular types that we might need. And being contextual, we're able to provide, well, these are your options when you're actually going to create. Again, Charles can to do this through self-service, which enables power to him and also takes away some of the burden that might be administrative burdened internally.
Now the other area, obviously, you can see here through this drop-down is being able to bring in unified data. Importantly, that data may be connected to things like EMRs or PAS systems or other systems using our open API framework and our [ HL75 ] components so we can actually access view and even bring that information into workflows.
And finally, understanding a patient, we want to know all the engagement that we've had, be that things like cases or requests, be they tasks or activities that they need to do or we need to do, including reminders, or even things like appointments, having a timeline view of that and being able to actually filter that timeline based on what I need. We might, as a care coordinator, understand all these appointments, the scheduled ones, whether they're completed or not. So this gives us a complete view.
And finally, I want to talk just briefly around AI. So this is a very simple view around being able to have summarization. So if I'm dealing with a patient, you can see that unified view gives us lots of data, but I might need a quick snapshot or a summary or an action to take place. So I could invoke my AI agent in my flow of work to be able to see important information that I need to. And this summary just gives us detailed information around Charles that I might need to actually execute or engage with him.
The last thing I wanted to quickly talk about is a patient portal on the preferred device, so being able to engage with the patient directly, being able to send information that's [indiscernible] to their particular conditions, but also the data that we have and share data with them. So that may be things like cases and requests or tasks and reminders that Charles may need to do, and even things, as I mentioned, about self-scheduling appointments or maybe even rescheduling appointments. One of our factors in especially public health is missed appointments and [indiscernible] gaps because people don't come to appointments because they're unable to get that rescheduling component. So this puts the power back into the patient to be able to manage their care together with our providers care that we give them.
So we've actually seen quite a bit of our platform around being able to manage that patient care, be that in just the data that we have, like bringing data, AI and CRM together really is powerful to deliver that for us.
So what I would like to do now is actually introduce Heidi Gaulke, who's from the Austin, who's going to provide us a real-life example of how that data AI and CRM can bring value -- has brought value to her organization.
So Heidi, if you're there, the first thing I'd like to do is actually ask you if you can talk a little bit about your incredible organization, Austin, and how your vision for that patient-centered care and what that means to the Austin itself.
Yes. Thanks, Rob. The Austin is a tertiary hospital, which is incredibly research active. And one of the great things about being research active is that we get to see some of the new technologies coming through that benefits our patients.
What's really important is when we put new technologies in such as AI, we've got to ensure that the guardrails are there. And that's the role of my unit, the discovery and innovation unit. It's not to block innovation. It's actually to put the power back into the clinician's hands and to give the public confidence that we do have the guardrails in place. And so from a guardrail perspective, we've increased compliance by implementing agent force. And this means, therefore, my ethics and governance advisers have more time and capacity to be able to handle cases in a much more compliant way.
Fantastic. Thanks, Heidi. So I guess from here, I'll leave the hand over to you to really give us some more detail around how you've been able to use agent force and some of the benefits that you've seen in doing that. So to you now, and you've got power. Great.
2. Question Answer
Excellent. Thank you. And I'd just like to make a call out first, this work wouldn't have been possible without my fabulous implementation partners [indiscernible] request consulting. They've been incredible at helping me implement my AI strategy. So a big shout out to them.
What's been really important on this AI journey is looking at capacity for my ethics and governance advisers. So we're responsible for supporting over 3,800 research projects across the entirety of our hospital. What we wanted to do is we wanted to tackle the problem of how do we turn compliance from being a bottleneck into an enabler. And so what we needed to do was come up with a strategy that embedded agent force, but also gave [indiscernible] to my ethics and governance suppliers to make final decision. So it's really important that we looked at the regulatory environment, we work in a very strict legal and data protection standards, we've got a summarize and combine together lots of information from lots of different sources, and then we've got to make sure that the guardrails are there before we make a final decision.
And so in order to do that, we wanted to target our case backlogs with an intelligent lead, and that intelligent lead is led by agent force, and then it comes into my human ethics and governance advisers. So we wanted to triage compliance by what's been approved and also what's been reported. So what happens is now Agentforce provides us a summary of the guardrails that are there, and it flags to the ethics and governance advisers and the discovery and innovation unit as to whether it thinks it's ready for approval, but it won't approve it. It still waits for the human to come in and check and make sure those guardrails are appropriate in that context. And if it needs to flag anything for review, then it does do that as well. And that will be shown in the demonstration in a moment as well.
We've also been able to put some additional smarts in that we haven't been able to do. So it actually means now our guardrails are much higher than industry standards because of what AI has been able to give us from that perspective.
So now I'm going to show you a demonstration. Sometimes I do have a little bit of trouble with my Internet connections. So please do excuse me. We did pre-record this presentation, and then we'll come back and speak more about it as well.
It's such a pleasure to be able to demonstrate how we've implemented Agentforce to assist in the decision-making of our human, ethics and governance advisers. Agentforce has allowed us to put additional guardrails in place in terms of our decision-making abilities. It also means that we're able to make better informed and faster decisions so that we can handle cases in a faster and more compliant way.
I'm going to take you through 2 examples today of how the agent flags to our human advisers whether a case is ready for approval or whether a case needs additional handling before it can be approved. The first example I'm going to use is when it's been approved. Here, what we've done is we've implemented the Agentforce review outcome and also the Agentforce review rationale. It's very important that we flag to our team that the agent has recommended it for approval, but the final decision remains in the hands for human.
In terms of the rationale, the agent here has recommended for approval, but that's not enough. Context for why it's been approved is really important, especially when you're working in governance. You need to understand that the reason for approval is solid and matches the compliance framework. So what we've been able to implement using Agentforce is just that it's a summary of why it's been approved, what it looked for when it was reviewing and if there's any additional actions required.
So the first part of the output of the agent is to give an overall summary of what it looked at and what its recommendations are. It then goes in depth in terms of what it checked when it was reviewing the case and why it came to that final recommendation of approval. One of the things that we've never been able to do in the compliance realm before we implemented Agentforce was this parent case alignment. Best practice when it comes to reviewing this type of compliance report is to go back to the original approval and to reconcile it against the approval so that we know that the research has been in compliance from the time of approval to the time of the annual report. That has not been possible before because that manual check would take weeks, if not months, for the volume of work that we do. So this now has automated the case alignment for key checks, such as recruitment, consent and budget, and we can see here that the parent case alignment is there. And then no actions required because the case has been recommended for approval.
It doesn't mean that the human adviser cannot change that approval, but all of the rationale is there. The human adviser can review what was submitted by our researchers and can change that approval, but it is a good snapshot in terms of the checks and balances that have been put in place when that recommendation was put forward.
I'm now going to go to a case where the agent has been able to flag to our human advisers that a case needs human intervention to be able to finalize it. So we come here. We see the same 2 fields. Here's the Agentforce review outcome, and here's the Agentforce review rationale. And you can see in this case, it's been flagged for review. What I really like here is that, that same snapshot tells me straight away why it's been flagged for review. It's due to the presence of a file called IB and the absence of an authorship declaration. This has been a really important patch for us because often, we've found due to the volume of work, our human advisers may have inadvertently approved documents that should not have been approved as part of the review process. And so this allows some guardrails to ensure that we're not approving things that shouldn't be approved in this type of review. It also allows us to check other things like that alignment with the original approval in this case called the parent case.
The summary of review is quite different and shorter than when it was approved, and that is because these are the 2 reasons why it's been earmarked, flagged for review and not automatic approval. It still checks the case alignment, and then it says actions required for approval. So it is the decision-making in terms of our advisers to say, please review the content of the document titled IB and confirm it meets the requirements and then provide an authorship declaration as well. Having those action items also helps the advisers to be able to focusing on their compliance checks. So that's something that would often take 10 or 15 minutes, now can be done in 1 or 2 minutes, to be able to move this back into compliance.
This is how we've implemented Agentforce. We very much look forward to implementing it throughout all of our different cases and having an end-to-end assistant for all of our ethics and governance advisers. Thank you.
I'm just going to go through some of those facts and figures just again because it really has given us a higher return on investment. So we've been able to reduce the time for our advisers to review this part of in workflow from 10 minutes down to 1 minute.
In terms of the research case processing time, we're now in real time or within the same day when before we were [indiscernible] weeks, if not months, behind in terms of our case processing time. And definitely, we've got greater confidence in our audit readiness and also in the product and guardrails that we've got moving forward.
I see lots of thumbs up happening, which is great, because it's just really reflecting how I feel inside as well. It's been absolutely wonderful, and it's been a great return on investment for us. And trust me, we've got bigger plans as well. So it's wonderful to be here today.
Great. Thank you, Heidi. That was fantastic on a practical use case for...
It's such a pleasure to be...
I think -- yes. So really on a practical use case. And as you said, it's only one. So great success for yourself, and also the [ ProQuest ] team did a fantastic job with that.
So now I'm just going to hand back to Katherine who's just going to take us through some key fundamentals of the platform for health, and then we'll head into some Q&A. Katherine, over to you.
Super. Thanks a million, Rob and Heidi. Look, it's so wonderful to see all the innovations that our customers are bringing across so many diverse use cases in health.
And look, as we start to wrap up, and we'll have some great questions on the chat there as well, as we start to wrap up, I just wanted to kind of unpick a little of what's underlying what you've seen from Rob and Heidi. Now we've got a lot of information in here. It's probably good to kind of level set a little bit about kind of what's underlying at all.
So what we like to say is that it's a platform for health innovation. And we've mentioned before, it's built on the core Salesforce CRM capability, so across your relationship management, understanding who people are, their relationships across the service capabilities, that knowledge, those milestones, ensuring that you're serving your customers and clients.
But of course, we know that health data lives in loads of different places, both internally and externally, to your organization. So it might be our HR, your [indiscernible], being able to unlock that really key health data that we can act upon it and engage with our patients. So we've got a prebuilt interoperability with [indiscernible] enabled and our Data Cloud there as well to harmonize and unify that data across multiple sources.
Now on top of that basis, we then weave in the appropriate data models. So [indiscernible] mentioned [indiscernible] fire-aligned provider, clinical health insurance data models, to really ensure that really fast time to value and ensuring that kind of compliance and that interoperability as well. So we understand things like diagnosis, we understand things like clinical trial sites, what insurance people have, what funding that they have. And then layering on top of that, it's those prebuilt health and customer and client capabilities across so many different use cases, so just as an example, referral management, home health, documents are so huge in health. So it's those prebuilt capabilities, you start where it makes sense, and you choose what you want to enable for your particular use cases.
Now we have talked a lot about AI and the analytics that drive that. So it's wrapping around all of that great capability. It's really driving those real-time analytics and that real-time AI not going after different platforms all in to one unified platform.
And we talked a little bit about that agentic AI, so top of everyone's mind right now. So coming with prebuilt AI agents for particular use cases, but also that great capability for you to innovate and build your own agents. And again, all of that unified platform with easy builders -- I always say I can't code, but I can build an agent because it's such an easy drag and drop and naturally intuitive way to do these.
And then when we think about it, it's really all about the right experience for the right person on the right channel at the right time. So that might be your home health care workers with their mobile app and all the information they need, your patients with a portal or an app or your internal teams with the type of experience that they need. So it's really all about unlocking that great data and then giving you those prebuilt capabilities to really drive better health outcomes.
So that's to level out a bit. I know we've covered a lot today. We're doing so much work with [indiscernible] in this space and really driving -- and to kind of innovate with them and drive POCs around what we can do with AI here. So it's a very exciting time, and things moving very, very rapidly, of course.
So I can see a couple of questions there. Rob, is there any questions coming through? Actually, I can see one from Gabriel. Really great question.
Yes. I'll read it out.
If you can read out Gabriel's [indiscernible]
Basically, am I correct in my understanding that the CRM AI platforms [indiscernible] top of all the current systems, for example, EHR, [indiscernible] systems, our patient scheduling, et cetera? I know, Katherine, you answered some of that in your last slide, which talked about how the layers come together. And I also know that you've actually worked with some customers around some of this. So you might want to talk a little bit about that one.
Yes, for sure, Gabriel. Such a great question. So what we think about is really wrapping around those systems of record. So you mentioned [indiscernible] there, and it's about wrapping around those and being back to that layer of engagement around that, so unlocking that great data that lives in there, but we then able to act upon it and drive those AI use cases. They asked about scheduling as well. So we absolutely can connect in real time, so to enable like self-service scheduling but hooking back into your [indiscernible] or your [indiscernible] get that availability and also can manage scheduling and all that availability within Salesforce itself. So very flexible in terms of how you want to do this. If you've got a system of record, a clinical system in the background, that's absolutely been able to unlock all of that great data and really drive that engagement. But yes, great question.
Great. And also helping in some of the customers work with -- which may be enhancing their current solutions, so for example, having the EMR, but actually then maybe integrating home health and using the Salesforce platform around the home health capabilities, and then the Salesforce brings that both together. So the community care workers can actually see information from the clinical systems as well as the home health system we provide. So it's a little bit of everything, if you like, around that space.
There is around what about how to get Health Cloud. We can wrap that up at the end. But there's one here around -- an interesting one from Roger, which is quite one that we all think about and how the future is going to pan out for us. But can we see a future where Agentforce will be able to triage, for example, an X-ray lab results at top of [indiscernible] and provide a determination of next steps for the patient will be used to administer drugs based on the triage and added both to workflows, say, from a mission discharge, especially saying EDs. And that's very relevant.
Obviously, we can -- you want to jump in first, Katherine, and I'll -- yes.
No. I think, yes, it's important -- understanding the use cases where we want to work and the guardrails around which we want to put our agents. So it is really -- we absolutely can connect to that data and provide those actions to really enable those type of use cases, but it's also about making sure that our agents are working within the guardrails that we want. So it's doing the type of work that we wanted to do. But absolutely, if we can access the data and provide that action ability, we can absolutely store these type of use cases.
Yes. Yes, that's correct. And as we say, we continue innovation around customer use cases and [indiscernible] platform and the power of the platform that it can bring, unlocking data because data is in many places, and it's about being able to actually get there and action it and look at -- work twice in tobacco.
There's a great question here for you, Heidi, actually, which is really around your use case, and people are interested about how long that agent took to implement. I know I was involved a little bit. So got some background, but I'll leave that to you to basically took us some way to go on that one.
Yes. Thank you. So the agent [indiscernible] took about 10 business days to implement. And the first 5 or so days were about the technical setup, shorter for future agents. And there was a couple of days of the technical work that requested and then testing on my behalf, and then we went live.
What we did was we started small to make sure that the guardrails were there. And we've also had an implementation strategy twofold, which I would like to call out because it's really important. The first thing is I've done a lot of internal training with my team to ensure that they understand why we're bringing AI in, how it works and what their role is in terms of working and verifying the AI output, but it's also really important people who are managing those cases, if there is a problem with the output that they know how to send that up to the line as well. So we're always constantly checking to make sure that the AI is acting in a way in which we want and need it to act as well. So fast is the short answer to that.
Which is great. We're going to jump to a couple because while I've got you, Heidi, there's one around. Did you do any testing around the accuracy rate for your agent based on testing and doing the development which I think [indiscernible] in that conversation? Yes.
Yes, absolutely. Actually, we had quite a robust testing framework when we're going through and developing the agents. So we had different confidence levels, and we only implemented once we got over a 90% confidence level as well. So there was a little bit of refining prompt and refining what we needed to do to be able to make sure that all of our tests were within that confidence level range.
Fantastic. And just another one, which is related to this is another couple, but a simple one around what LLMs are used by Salesforce. So we have an open policy, I guess, if you like. So at the moment, you can use a number of different LLMs, so we have agreement with OpenAI, Gemini, Google, I think, the Anthropic, so there are a number as well as you can bring your own LLM if there is a need to actually do that. So it's quite an open platform with that, and there will be more as the industry evolves and as more LLMs come to market and provide that.
There's another question, Katherine, you and I might want to jump on, which is really around that integration layer. So if we're bringing data from the EMR, can we give you some examples? So the main ones we obviously we work with is Epic and Cerner. So we have connectors that are able to actually -- that do that, and there are other -- sorry, other examples in Australia where we've connected to other EMRs. Now I'm going to have the top of my head, don't recall them, but I can get those for you. And then add on to that is, are we building some patient clinical record portal? Sorry, I'll just read this -- are you heading for building some patient clinical record portal of yourself in the near future as your AI interface does provide good value in easy words for patients? So we do have a patient -- the patient portal that I showed you is our patient portal. In relation to the AI, I think as Katherine pointed out, the channel of choice can be any channel, so it can be deployed on your own portals, for example. So that's another way, and it can also be deployed not on a portal, in SMS or other channels as well.
Is there anything on those 2 you wanted to add, Katherine?
Yes. Perfect. And -- yes, absolutely. So we have what we call our experience cloud capabilities. So that is portals that wrap around all of that great innovation that you've seen that we went through, and that really gives a secure way for external people, patients, carers, internal referrers to be able to access that data, those processes and indeed those AI agents. So absolutely, that's a really great use case.
I see that we're just on time now. So some other great questions, and we will get back to people, but love the interaction. And a huge thank you for spending this time with us this morning. Really, really loved all the questions. And a huge thank you to Heidi and a big congratulations to yourself, all the team at Austin Health and [ ProQuest ] for such a rapid implementation and some great value from that.
We will, of course, share the recording in due course, along with these great resources. And really do appreciate everyone's time. So thank you.
Thank you, everyone. Thank you.
Thank you.
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Salesforce — Special Call - Salesforce, Inc.
🎯 Kernbotschaft
- Plattformfokus: Salesforce positioniert Health Cloud als einheitliche, FHIR (Fast Healthcare Interoperability Resources)-kompatible Plattform, die klinische und nicht‑klinische Daten verbindet und AI‑Funktionen direkt in den Arbeitsfluss einbettet.
- Agentforce: Vorgestellte autonome AI‑Agenten (Agentforce) sollen Routineaufgaben automatisieren und Entscheidungs‑Assistenz für Ethik‑ und Governance‑Prüfungen liefern, ohne finale menschliche Kontrolle zu ersetzen.
- Compliance‑Priorität: Datenschutz, Guardrails und Nachvollziehbarkeit sind Kernanforderungen; die Lösung gibt Entscheidungsrationale aus und hält menschliche Freigaben als letzte Instanz vor.
⚡ Strategische Highlights
- Governance‑Triage: Praxisbeispiel Austin Health zeigt Agentforce als Triage‑Layer für Forschungsfälle: automatische Prüfung, Zusammenfassung und Flagging für menschliche Prüfer.
- Integration & Interoperabilität: Offenes Integrationsmodell mit Konnektoren zu gängigen EMR/EHR‑Systemen (z.B. Epic, Cerner) und einer Data Cloud zur Datenharmonisierung.
- AI‑Ökosystem: Unterstützung mehrerer großer LLMs (OpenAI, Google Gemini, Anthropic) sowie Bring‑Your‑Own‑Model‑Option; Low‑Code/No‑Code‑Builder für schnellere Implementierung.
🔭 Neue Informationen
- Praxiskennzahlen: Austin Health berichtete Reduktion der Prüfzeit pro Fall von ~10 auf ~1 Minute und Verlagerung der Fallbearbeitung von Wochen/Monaten auf tagesaktuelle Verarbeitung.
- Rollout‑Tempo: Erstimplementierung des Agenten rund 10 Arbeitstage; zukünftige Agenten sollen noch schneller einsetzbar sein.
- Qualitätssicherung: Implementierte Testframeworks mit Akzeptanzschwelle (>90% Confidence) vor Live‑Schaltung.
❓ Fragen der Analysten
- EMR‑Anbindung: Wie tief verbindet sich die Plattform mit bestehenden EHR/EMR‑Systemen? Antwort: Echtzeit‑Anbindung möglich, Beispiele genannt (Epic, Cerner) und offene APIs.
- Clinical‑Triage‑Use‑Cases: Kann Agentforce z.B. Radiologie‑Triage oder Medikationsentscheidungen übernehmen? Antwort: Technisch möglich, aber strikt an Guardrails und menschliche Freigaben gebunden.
- LLM‑Risiken & Tests: Fragen zu LLM‑Auswahl, Genauigkeitstests und Monitoring; Salesforce betont offene LLM‑Strategie, Confidence‑Levels und Audit‑Rationale.
💡 Bottom Line
- Relevanz: Das Event zeigte produktnahe AI‑Einsatzfälle mit konkretem ROI (Zeitersparnis, schnellere Compliance), was die Vermarktungsstory von Salesforce im Gesundheitswesen stärkt; regulatorische und Sicherheitsanforderungen bleiben aber entscheidende Risikotreiber für Skalierung und Umsatzrealisierung.
Finanzdaten von Salesforce
Umsatz
Der Umsatz stellt die Summe aller Einnahmen eines Unternehmens z. B. für dessen Produkte oder Dienstleistungen dar.
Umsatz (TTM) einfach erklärtDirekte Kosten
Direkte Kosten sind die Kosten, die direkt im Zusammenhang mit der Herstellung des Produkts oder der Dienstleistung entstehen.
Bruttoertrag
Der Bruttoertrag gibt an, wie viel vom Umsatz nach Abzug der direkten Herstellkosten im Unternehmen verbleibt. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der Bruttomarge (engl. Gross Margin).
Brutto Marge einfach erklärtVertriebs- und Verwaltungskosten
Die Vertriebs- & Verwaltungskosten (engl. Selling, General & Administrative expenses, kurz SG&A) beinhalten alle Aufwände für Marketing und den Verkauf sowie die allgemeine Verwaltung des Unternehmens.
Forschungs- und Entwicklungskosten
Die Forschungs- und Entwicklungskosten (engl. research & development costs, kurz R&D) geben Auskunft darüber, wie viel das Unternehmen in die Forschung und die Entwicklung seiner Produkte investiert. Vor allem prozentual vom Umsatz und im Vergleich zu direkten Wettbewerbern sind die Kosten interessant.
EBITDA
Das EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) ist der Gewinn des Unternehmens vor Zinsen, Steuern und Abschreibungen. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der EBITDA-Marge.
Abschreibungen
Abschreibungen stellen Wertminderungen von Vermögensgegenständen des Unternehmens dar (z.B. durch Abnutzung von Maschinen).
EBIT (Operatives Ergebnis)
Das EBIT (engl. Earnings Before Interest and Taxes) ist der Gewinn des Unternehmens vor Zinsen und Steuern, das auch als operatives Ergebnis bezeichnet wird. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von
der EBIT-Marge.
Nettogewinn
Der Nettogewinn stellt den Gewinn oder Verlust nach Abzug aller Kosten dar.
Nettogewinn einfach erklärtaktien.guide Basis
| Apr '26 |
+/-
%
|
||
| Umsatz | 42.829 42.829 |
11 %
11 %
100 %
|
|
| - Direkte Kosten | 9.575 9.575 |
9 %
9 %
22 %
|
|
| Bruttoertrag | 33.254 33.254 |
11 %
11 %
78 %
|
|
| - Vertriebs- und Verwaltungskosten | 16.649 16.649 |
8 %
8 %
39 %
|
|
| - Forschungs- und Entwicklungskosten | 6.160 6.160 |
10 %
10 %
14 %
|
|
| EBITDA | 10.445 10.445 |
18 %
18 %
24 %
|
|
| - Abschreibungen | 1.079 1.079 |
18 %
18 %
3 %
|
|
| EBIT (Operatives Ergebnis) EBIT | 9.366 9.366 |
18 %
18 %
22 %
|
|
| Nettogewinn | 8.023 8.023 |
29 %
29 %
19 %
|
|
Angaben in Millionen USD.
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Firmenprofil
salesforce.com, Inc. beschäftigt sich mit dem Design und der Entwicklung von Cloud-basierter Unternehmenssoftware für das Kundenbeziehungsmanagement. Zu den Lösungen des Unternehmens gehören Vertriebsautomatisierung, Kundenservice und -support, Marketingautomatisierung, digitaler Handel, Community-Management, Zusammenarbeit, branchenspezifische Lösungen und die Salesforce-Plattform. Das Unternehmen bietet außerdem Anleitung, Unterstützung, Schulung und Beratungsdienste an. Das Unternehmen wurde im Februar 1999 von Marc Russell Benioff, Parker Harris, David Moellenhoff und Frank Dominguez gegründet und hat seinen Hauptsitz in San Francisco, Kalifornien.
aktien.guide Basis
| Hauptsitz | USA |
| CEO | Mr. Benioff |
| Mitarbeiter | 83.334 |
| Gegründet | 1999 |
| Webseite | www.salesforce.com |


