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📘 Marktkapitalisierung
📈 Was ist das?
Die Marktkapitalisierung zeigt, wie viel ein Unternehmen laut Börse aktuell wert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft Unternehmen in Größenklassen (Large, Mid, Small Cap) einzuordnen und gibt Hinweise auf Marktmacht und Stabilität.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Große Unternehmen gelten als stabiler, zahlen oft Dividenden, wachsen aber langsamer.
- Kleine Firmen können stärker wachsen, sind aber schwankungsanfälliger.
- Die Marktkapitalisierung ist ein guter Indikator für Unternehmensgröße, aber kein Maß für Unter- oder Überbewertung.
📘 Enterprise Value (Unternehmenswert)
📈 Was ist das?
Der Enterprise Value (EV) zeigt, was ein Unternehmen tatsächlich kostet, wenn man es komplett übernehmen würde – inklusive Schulden und abzüglich Cash.
🧮 Wie wird es berechnet?
(= Marktkapitalisierung + Nettoverschuldung)
🏛️ Wofür ist es wichtig?
Der EV ist eine realistischere Bewertungsbasis als die Marktkapitalisierung, da er die Kapitalstruktur berücksichtigt. Er ist Grundlage für Kennzahlen wie EV/FCF oder EV/Sales.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Der Enterprise Value zeigt, was ein Unternehmen tatsächlich wert ist – unabhängig davon, wie es finanziert ist.
- Er ist besonders wichtig für professionelle Investoren, da er eine objektivere Grundlage für Bewertungsvergleiche bietet als die Marktkapitalisierung allein.
- Ein Unternehmen mit hoher Verschuldung erscheint im EV teurer, eines mit viel Cash günstiger – auch wenn sie an der Börse gleich viel wert sind.
📘 Nettoverschuldung
📈 Was ist das?
Die Nettoverschuldung zeigt, wie viele Schulden nach Abzug des verfügbaren Cashs tatsächlich verbleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie zeigt, wie stark ein Unternehmen von Fremdkapital abhängig ist – und wie gut es in der Lage ist, seine Schulden kurzfristig zu bedienen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige oder negative Nettoverschuldung bedeutet hohe finanzielle Stabilität.
- Unternehmen mit viel Cash und geringer Verschuldung sind besser gerüstet für Krisen.
- Eine hohe Nettoverschuldung erhöht das Risiko – besonders bei steigenden Zinsen oder konjunkturellen Schwächen.
📘 Cash
📈 Was ist das?
Der Cashbestand zeigt, wie viele liquide Mittel einem Unternehmen sofort zur Verfügung stehen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Er gibt Auskunft über die finanzielle Flexibilität: Ein hoher Cashbestand ermöglicht Investitionen, Rückkäufe oder Krisenresistenz.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Cashbestand zeigt finanzielle Stärke und Handlungsspielraum.
- Cash kann für Investitionen, Schuldentilgung oder Aktienrückkäufe genutzt werden.
- Allerdings: Zu viel ungenutztes Kapital kann auch auf mangelnde Investitionsideen hinweisen.
📘 Anzahl ausstehender Aktien
📈 Was ist das?
Die Anzahl ausstehender Aktien gibt an, wie viele Aktien eines Unternehmens aktuell im Umlauf sind und von Investoren gehalten werden.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die Grundlage für viele Kennzahlen wie Gewinn je Aktie (EPS), Marktkapitalisierung oder KGV.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Je weniger Aktien im Umlauf sind, desto höher fällt z. B. der Gewinn je Aktie aus – wichtig für Bewertung und Dividendenrendite.
- Aktienrückkäufe verringern die Anzahl ausstehender Aktien – und steigern den Wert je Aktie.
- Kapitalerhöhungen haben den gegenteiligen Effekt: mehr Aktien → Verwässerung der bestehenden Anteile.
📘 Kurs-Gewinn-Verhältnis (KGV)
📈 Was ist das?
Das KGV zeigt, wie oft der Gewinn pro Aktie im aktuellen Aktienkurs enthalten ist – also wie „teuer“ eine Aktie im Verhältnis zum Gewinn ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KGV gehört zu den bekanntesten Bewertungskennzahlen. Es hilft Anlegern einzuschätzen, ob eine Aktie im Vergleich zu ihrem Gewinn eher günstig oder teuer erscheint.
🧮 Berechnung
📊 KGV (TTM) = bezogen auf den Gewinn der letzten 12 Monate (Trailing Twelve Months):🎯 Was bedeutet das für Anleger?
- Ein niedriges KGV kann auf eine günstige Bewertung hindeuten – oder auf Probleme im Geschäftsmodell.
- Ein hohes KGV kann Wachstumserwartungen widerspiegeln – oder eine überbewertete Aktie.
📘 Kurs-Umsatz-Verhältnis (KUV)
📈 Was ist das?
Das KUV zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen – unabhängig vom Gewinn.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KUV ist besonders bei wachstumsstarken oder noch nicht profitablen Unternehmen hilfreich. Es zeigt, wie hoch der Umsatz an der Börse bewertet wird.
🧮 Berechnung
Marktkapitalisierung = 1,62 Bio. ¥ | Umsatz (TTM) = 2,58 Bio. ¥
Marktkapitalisierung = 1,62 Bio. ¥ | Umsatz erwartet = 2,77 Bio. ¥
🎯 Was bedeutet das für Anleger?
- Ein niedriges KUV kann auf Unterbewertung hindeuten – oder auf schwache Margen.
- Ein hohes KUV kann hohe Erwartungen widerspiegeln – oder übermäßigen Optimismus.
- Besonders sinnvoll bei Wachstumsunternehmen, bei denen der Gewinn oder Free Cashflow (noch) keine Aussagekraft hat.
📘 Unternehmenswert zu Umsatz (EV/Sales)
📈 Was ist das?
EV/Sales zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen, wenn man auch Schulden und Cash berücksichtigt – es ist eine kapitalstrukturbereinigte Version des KUV.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl eignet sich besonders für den Vergleich von Unternehmen mit unterschiedlicher Verschuldung – sie zeigt, wie teuer ein Unternehmen tatsächlich im Verhältnis zum Umsatz ist.
🧮 Berechnung
Enterprise Value = 2,23 Bio. ¥ | Umsatz (TTM) = 2,58 Bio. ¥
Enterprise Value = 2,23 Bio. ¥ | Umsatz erwartet = 2,77 Bio. ¥
🎯 Was bedeutet das für Anleger?
- EV/Sales ist neutral gegenüber der Kapitalstruktur und eignet sich gut für Unternehmensvergleiche.
- Ein niedriges Verhältnis kann auf eine günstig bewertete Aktie hindeuten – ein hohes Verhältnis auf hohe Erwartungen oder Überbewertung.
- Besonders nützlich bei wachstumsstarken, noch nicht profitablen Firmen.
📘 Unternehmenswert zu Free Cashflow (EV/FCF)
📈 Was ist das?
EV/FCF zeigt, wie viele Jahre es dauern würde, bis ein Unternehmen seinen Unternehmenswert durch freien Cashflow „zurückverdient”.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Unternehmen auf Basis ihrer tatsächlichen Cash-Erträge zu bewerten – unabhängig von Bilanzierungsregeln oder buchhalterischem Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriges EV/FCF deutet auf eine günstige Bewertung bei starker Cashgenerierung hin.
- Ein hohes EV/FCF kann entweder auf Optimismus oder auf temporär schwachen Cashflow hindeuten.
- Besonders hilfreich bei reifen, profitablen Unternehmen mit stabilen Cashflows.
📘 Kurs-Buchwert-Verhältnis (KBV)
📈 Was ist das?
Das KBV zeigt, wie hoch der Marktwert eines Unternehmens im Verhältnis zu seinem bilanziellen Eigenkapital ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KBV ist besonders bei Substanzwerten (z. B. Banken, Industrie) relevant. Es hilft Anlegern zu erkennen, ob ein Unternehmen unter oder über seinem buchhalterischen Vermögen bewertet ist.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein KBV unter 1 kann auf Unterbewertung oder schwache Rentabilität hindeuten.
- Ein KBV über 1 zeigt, dass der Markt dem Unternehmen Mehrwert über den Buchwert hinaus zuschreibt (z. B. Marken, Patente, Wachstum).
- Das KBV eignet sich besonders gut für Unternehmen mit stabilen, materiellen Vermögenswerten.
📘 Dividende je Aktie
📈 Was ist das?
Die Dividende je Aktie zeigt, wie viel Geld ein Unternehmen pro Aktie an seine Aktionäre ausschüttet – typischerweise jährlich oder quartalsweise.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die absolute Größe der Auszahlung je Aktie – wichtig für alle, die regelmäßige Erträge suchen oder Dividendenstrategien verfolgen.
🎯 Was bedeutet das für Anleger?
- Eine stabile oder wachsende Dividende je Aktie ist oft ein Zeichen für ein solides Geschäftsmodell.
- Die Dividende je Aktie allein sagt aber nichts über die Rendite – dafür ist auch der Aktienkurs relevant (→ Dividendenrendite).
- Langfristig steigende Dividenden sind oft ein sehr gutes Merkmal (z. B. Dividenden-Aristokraten).
📘 Dividendenrendite
📈 Was ist das?
Die Dividendenrendite zeigt, wie hoch die Dividende eines Unternehmens im Verhältnis zum Aktienkurs ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft dabei, Dividendenaktien vergleichbar zu machen – unabhängig vom absoluten Auszahlungsbetrag.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile Dividendenrendite kann auf verlässliche Ausschüttungen hinweisen.
- Ein Vergleich der 1J- und 5J-Rendite hilft zu erkennen, ob das Dividendenwachstum mit dem Kurswachstum Schritt hält.
- Eine niedrige Rendite ist nicht zwingend negativ – sie kann auf starkes Kurswachstum hindeuten.
📘 Dividendenwachstum
📈 Was ist das?
Das Dividendenwachstum zeigt, wie stark ein Unternehmen seine Dividende je Aktie über die Zeit gesteigert hat.
🧮 Wie wird es berechnet?
5J: durchschnittliche jährliche Wachstumsrate (CAGR)
🏛️ Wofür ist es wichtig?
Stetig steigende Dividenden gelten als Zeichen für finanzielle Stärke und Aktionärsorientierung – besonders interessant für langfristige Investoren.
🧮 Berechnung
Dividendenwachstum 5J (CAGR)🎯 Was bedeutet das für Anleger?
- Ein stabiles Dividendenwachstum ist ein Zeichen nachhaltiger Ertragskraft.
- Ein hohes Dividendenwachstum kann ein erheblicher Hebel deiner Rendite sein:
- Wenn ein Unternehmen z. B. 1 € Dividende zahlt und diese über 5 Jahre jährlich um 15 % erhöht, bekommst du im 5. Jahr bereits 2 € je Aktie – doppelt so viel wie zu Beginn!
📘 Ausschüttungsquote (Payout)
📈 Was ist das?
Die Ausschüttungsquote zeigt, wie viel Prozent des Unternehmensgewinns (pro Aktie) als Dividende an die Aktionäre ausgeschüttet wird.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Quote hilft einzuschätzen, ob eine Dividende auf Dauer tragfähig ist – besonders im Verhältnis zum erzielten Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige Ausschüttungsquote bedeutet: Das Unternehmen behält einen größeren Teil des Gewinns für Investitionen – typisch für Wachstumsunternehmen.
- Eine moderate Quote (z. B. 25–50 %) steht oft für ein gesundes Gleichgewicht zwischen Ausschüttung und Zukunftsinvestitionen.
- Hohe Ausschüttungsquoten können attraktiv wirken, sind aber riskanter, wenn die Gewinne schwanken oder sinken.
📘 Dividendensteigerungen in Folge (Erhöhungen)
📈 Was ist das?
Diese Kennzahl zeigt, wie viele Jahre in Folge ein Unternehmen seine Dividende pro Aktie erhöht hat – ohne Kürzung oder Aussetzung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Ein langer Track Record kontinuierlicher Erhöhungen spricht für Verlässlichkeit, solide Finanzen und aktionärsfreundliche Unternehmenspolitik.
🎯 Was bedeutet das für Anleger?
- Ein langer Zeitraum mit Dividendensteigerungen stärkt das Vertrauen – besonders in Krisenzeiten.
- Solche Unternehmen gelten als verlässlich und planbar für Einkommensinvestoren.
- Je länger die Serie, desto stärker das Commitment gegenüber den Aktionären.
📘 Umsatz
📈 Was ist das?
Der Umsatz zeigt, wie viel ein Unternehmen insgesamt mit seinen Produkten und Dienstleistungen verdient – also den Bruttoerlös vor Abzug von Kosten.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Umsatz ist eine der zentralen Kennzahlen zur Einschätzung der Unternehmensgröße, Marktstellung und Wachstumskraft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein wachsender Umsatz zeigt eine steigende Nachfrage und kann ein guter Frühindikator für Gewinnsteigerungen sein.
- Vergleiche von aktuellem und erwartetem Umsatz geben Hinweise auf das Marktumfeld und Analystenerwartungen.
- Wichtig: Starker Umsatz allein genügt nicht – auch Margen und Profitabilität zählen.
📘 EBITDA
📈 Was ist das?
EBITDA steht für „Earnings Before Interest, Taxes, Depreciation and Amortization“ – also Gewinn vor Zinsen, Steuern und Abschreibungen. Es zeigt das operative Ergebnis eines Unternehmens, bereinigt um bilanztechnische und finanzierungsbedingte Effekte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBITDA ist eine verbreitete Kennzahl zur Beurteilung der operativen Leistungsfähigkeit – insbesondere bei kapitalintensiven Unternehmen oder im internationalen Vergleich.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes oder wachsendes EBITDA spricht für starke operative Erträge – unabhängig von Bilanzierung oder Steuerlast.
- EBITDA ist besonders nützlich, um Unternehmen branchenübergreifend zu vergleichen.
- Wichtig: EBITDA ist keine offizielle Gewinnkennzahl – Abschreibungen und Finanzierungskosten werden ausgeklammert.
📘 EBIT
📈 Was ist das?
EBIT steht für „Earnings Before Interest and Taxes“ – also Gewinn vor Zinsen und Steuern. Es zeigt das operative Ergebnis eines Unternehmens nach Abschreibungen, aber vor Finanzierungs- und Steueraufwand.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBIT ist eine zentrale Kennzahl zur Beurteilung der Profitabilität aus dem Kerngeschäft – unabhängig von Kapitalstruktur oder Steuersystem.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes EBIT deutet auf ein profitables Kerngeschäft hin – vor Zinslasten oder steuerlichen Effekten.
- Es erlaubt objektivere Vergleiche zwischen Unternehmen mit unterschiedlicher Finanzierung.
- Im Vergleich mit EBITDA zeigt EBIT bereits den Einfluss von Abschreibungen auf das operative Ergebnis.
📘 Nettogewinn
📈 Was ist das?
Der Nettogewinn ist der verbleibende Jahresüberschuss (oder -fehlbetrag) eines Unternehmens – nach Abzug aller Kosten, Steuern, Zinsen und Abschreibungen
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Nettogewinn ist die zentrale Erfolgskennzahl – er zeigt, wie profitabel ein Unternehmen nach allen Kosten tatsächlich arbeitet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein steigender Nettogewinn zeigt, dass das Unternehmen effizient wirtschaftet – trotz aller Kosten.
- Die Entwicklung des Gewinns beeinflusst z. B. direkt das KGV und weitere Kennzahlen.
- Im Zeitverlauf lässt sich ablesen, wie stabil und profitabel ein Geschäftsmodell wirklich ist.
📘 Free Cashflow (FCF)
📈 Was ist das?
Der Free Cashflow gibt Aufschluss über die echte finanzielle Stärke eines Unternehmens – unabhängig von Bilanzierungsregeln. Er zeigt, wie viel Spielraum für Dividenden, Aktienrückkäufe oder Schuldenabbau besteht.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
FCF reflects a company’s real financial strength – regardless of accounting profits. It shows how much flexibility a company has for dividends, share buybacks, or debt reduction.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow bedeutet, dass ein Unternehmen echte Finanzkraft besitzt – unabhängig vom bilanzierten Gewinn.
- Er ist oft die solideste Grundlage für nachhaltige Dividenden und Aktienrückkäufe.
- Sinkender FCF kann ein Warnsignal sein – auch wenn der Gewinn stabil aussieht.
📘 Umsatzwachstum
📈 Was ist das?
Das Umsatzwachstum zeigt, wie stark sich die Erlöse eines Unternehmens im Vergleich zum Vorjahr verändert haben – tatsächlich (TTM) und auf Prognosebasis (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (Umsatz erwartet ÷ Umsatz Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein wachsender Umsatz ist ein zentrales Signal für steigende Nachfrage, Geschäftsausweitung und Marktanteilsgewinne – besonders bei Wachstumsunternehmen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachstum ist der Motor langfristiger Wertsteigerung – besonders bei Technologie- und Wachstumsaktien.
- Wichtig ist nicht nur das aktuelle Wachstum, sondern auch dessen Nachhaltigkeit.
- Prognosen zeigen, ob Analysten weiteres Potenzial erwarten – oder eine Verlangsamung.
📘 EBITDA-Wachstum
📈 Was ist das?
Das EBITDA-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens vor Zinsen, Steuern und Abschreibungen im Vergleich zum Vorjahr gestiegen oder gesunken ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBITDA ÷ EBITDA Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein steigendes EBITDA ist ein Zeichen für verbesserte operative Ertragskraft – unabhängig von Finanzierungsstruktur oder Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Starkes EBITDA-Wachstum signalisiert operative Effizienz und Skalierung – besonders relevant in Wachstumsphasen.
- EBITDA-Wachstum ist ein Frühindikator für Margen- und Gewinnentwicklung – sollte aber stets im Zusammenhang mit Umsatz und EBIT betrachtet werden.
📘 EBIT Wachstum
📈 Was ist das?
Das EBIT-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens (nach Abschreibungen, aber vor Zinsen und Steuern) im Vergleich zum Vorjahr gewachsen ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBIT ÷ EBIT Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Das EBIT-Wachstum ist ein direkter Indikator für die wirtschaftliche Entwicklung des operativen Geschäfts – unter Berücksichtigung der Kapitalintensität (Abschreibungen).
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Steigendes EBIT signalisiert wachsende operative Rentabilität – auch unter Berücksichtigung von Abschreibungen.
- Das EBIT-Wachstum ist ein wichtiges Maß zur Beurteilung von Geschäftsmodellen mit hohen Investitionskosten.
- Im Zusammenspiel mit Umsatz- und EBITDA-Wachstum ergibt sich ein umfassendes Bild zur operativen Entwicklung.
📘 Nettogewinn-Wachstum
📈 Was ist das?
Das Nettogewinn-Wachstum zeigt, wie stark der Jahresüberschuss eines Unternehmens gegenüber dem Vorjahr gestiegen oder gesunken ist – sowohl tatsächlich (TTM) als auch auf Basis von Prognosen (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (erwarteter Nettogewinn ÷ Nettogewinn Vorjahr − 1) × 100
Der erwartete Wert basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Der Gewinn ist die entscheidende Ergebnisgröße für ein Unternehmen. Ein wachsender Nettogewinn deutet auf steigende Effizienz, stabile Kostenkontrolle und nachhaltige Ertragskraft hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachsender Nettogewinn stärkt die Bewertung, Dividendenfähigkeit und Kursfantasie.
- Stagnierender oder rückläufiger Gewinn trotz Umsatzwachstum kann auf Margendruck hinweisen.
📘 Free Cashflow-Wachstum
📈 Was ist das?
Das Free-Cashflow-Wachstum zeigt, wie sich der freie Mittelzufluss eines Unternehmens im Vergleich zum Vorjahr verändert hat – also der Betrag, der nach allen operativen Ausgaben und Investitionen übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Free Cashflow ist der echte, verfügbare Geldzufluss. Wachstum in diesem Bereich ist ein Zeichen für finanzielle Stärke und steigende Flexibilität bei Dividenden, Rückkäufen oder Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Sinkender Free Cashflow kann auf steigende Investitionen, höhere Kosten oder stagnierende operative Erträge hindeuten.
- Besonders bei Dividendenwerten ist das FCF-Wachstum wichtig – denn Dividenden werden letztlich aus dem verfügbaren Cash gezahlt.
- Ein negativer Trend sollte genauer analysiert werden – er ist nicht zwangsläufig schlecht, aber potenziell ein Warnsignal.
📘 Bruttomarge
📈 Was ist das?
Die Bruttomarge zeigt, wie viel vom Umsatz nach Abzug der direkten Herstellungskosten (Material, Produktion) als Bruttogewinn übrig bleibt – also der „Rohgewinn“ eines Unternehmens.
🧮 Wie wird es berechnet?
Auch: Bruttomarge = Bruttogewinn ÷ Umsatz × 100
🏛️ Wofür ist es wichtig?
Die Bruttomarge gibt Aufschluss über die Profitabilität eines Produkts oder Geschäftsmodells vor Fixkosten, Steuern und Zinsen. Sie zeigt, wie effizient ein Unternehmen produzieren oder einkaufen kann.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Bruttomarge deutet auf starke Preissetzungsmacht und effiziente Herstellung hin.
- Sinkende Bruttomargen können auf Kostensteigerungen oder Preisdruck hindeuten.
- Besonders im Vergleich zu Wettbewerbern liefert die Bruttomarge wertvolle Einblicke in die Geschäftsqualität.
📘 EBITDA-Marge
📈 Was ist das?
Die EBITDA-Marge zeigt, wie viel vom Umsatz als operativer Gewinn vor Zinsen, Steuern und Abschreibungen (EBITDA) übrig bleibt. Sie misst die operative Effizienz – ohne Verzerrungen durch Finanzierung oder Buchwerte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBITDA-Marge hilft zu verstehen, wie viel operativer Gewinn ein Unternehmen aus jedem Euro Umsatz erzielt – unabhängig von Kapitalstruktur oder steuerlichem Umfeld.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBITDA-Marge zeigt starke operative Ertragskraft – unabhängig von Bilanzierungseffekten.
- Die Marge ermöglicht gute Vergleiche zwischen Unternehmen und Branchen.
- Ein stabiler oder wachsender Wert kann auf effiziente Kostenkontrolle und Skalierbarkeit hindeuten.
📘 EBIT-Marge
📈 Was ist das?
Die EBIT-Marge zeigt, wie viel Prozent des Umsatzes als operativer Gewinn nach Abschreibungen, aber vor Zinsen und Steuern übrig bleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBIT-Marge misst die operative Ertragskraft eines Unternehmens unter Berücksichtigung der Kapitalintensität (z. B. Maschinen, Anlagen). Sie eignet sich gut zum Vergleich von Geschäftsmodellen mit unterschiedlich hohen Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBIT-Marge zeigt, dass ein Unternehmen auch nach Abschreibungen effizient arbeitet.
- Sie ist besonders relevant in kapitalintensiven Branchen.
- Langfristig stabile oder steigende Margen sind ein Zeichen wirtschaftlicher Stärke und Preissetzungsmacht.
📘 Nettomarge
📈 Was ist das?
Die Nettomarge zeigt, wie viel vom Umsatz am Ende als „Reingewinn“ übrig bleibt – also nach Abzug aller Kosten, Zinsen, Steuern und Abschreibungen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Nettomarge gibt an, wie effizient ein Unternehmen über alle Stufen hinweg wirtschaftet. Sie zeigt, wie viel Gewinn tatsächlich je Euro Umsatz übrig bleibt.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Nettomarge zeigt, dass ein Unternehmen nicht nur operativ stark ist, sondern auch seine Finanzierung und Steuerbelastung im Griff hat.
- Vergleiche mit Wettbewerbern geben Einblicke in die wirtschaftliche Qualität.
- Sinkende Nettomargen trotz Umsatzwachstum können ein Warnsignal sein – etwa für steigende Kosten oder sinkende Effizienz.
📘 Free Cashflow Marge
📈 Was ist das?
Die Free-Cashflow-Marge zeigt, wie viel vom Umsatz nach Abzug aller operativen Ausgaben und Investitionen tatsächlich als freier Mittelzufluss übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Marge misst die echte Liquidität, die ein Unternehmen erwirtschaftet – unabhängig von Bilanzierungsregeln oder Abschreibungen. Sie ist besonders relevant für Dividenden, Rückkäufe und Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Free-Cashflow-Marge zeigt, dass ein Unternehmen nachhaltig liquide Mittel erwirtschaftet.
- Sie ist ein starkes Signal für finanzielle Stabilität und Ausschüttungspotenzial.
- Wichtig ist der langfristige Trend – sinkende Werte können auf steigende Investitionen oder rückläufige operative Effizienz hindeuten.
📘 Eigenkapitalquote
📈 Was ist das?
Die Eigenkapitalquote zeigt, wie hoch der Anteil des Eigenkapitals an der Bilanzsumme eines Unternehmens ist – also wie stark es sich aus eigenen Mitteln finanziert.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Eine hohe Eigenkapitalquote steht für finanzielle Stabilität, Krisenfestigkeit und gute Bonität. Sie ist besonders relevant bei der Beurteilung der Verschuldung.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalquote signalisiert finanzielle Stabilität – besonders in Krisenzeiten.
- Ein niedriger Wert kann auf ein höheres Risiko oder eine aggressive Verschuldung hinweisen.
- Wichtig: Die Eigenkapitalquote sollte immer gemeinsam mit der Eigenkapitalrendite betrachtet werden. Nur so lässt sich beurteilen, ob ein Unternehmen nicht nur solide, sondern auch effizient wirtschaftet.
📘 Eigenkapitalrendite (ROE)
📈 Was ist das?
Die Eigenkapitalrendite zeigt, wie effizient ein Unternehmen mit dem Kapital seiner Aktionäre arbeitet – also wie viel Gewinn es pro Euro Eigenkapital erwirtschaftet.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Eigenkapitalrendite ist eine zentrale Rentabilitätskennzahl. Sie hilft Anlegern zu erkennen, ob das Unternehmen eine attraktive Verzinsung auf das eingesetzte Eigenkapital erwirtschaftet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalrendite spricht für ein starkes, effizientes Geschäftsmodell.
- Besonders interessant ist sie bei kapitalintensiven Firmen oder solchen mit hoher Eigenkapitalquote.
- Wichtig: Ein sehr hoher ROE kann auch auf hohe Schulden hinweisen – daher sollte sie immer im Kontext mit der Eigenkapitalquote betrachtet werden.
📘 Return on Capital Employed (ROCE)
📈 Was ist das?
ROCE misst die Gesamtrentabilität eines Unternehmens – also wie effizient es das eingesetzte Kapital (Eigen- und Fremdkapital) zur Gewinnerzielung nutzt.
🧮 Wie wird es berechnet?
Das eingesetzte Kapital ist das gesamte betriebsnotwendige Kapital, unabhängig von der Finanzierungsquelle.
🏛️ Wofür ist es wichtig?
ROCE eignet sich besonders gut für den Vergleich unterschiedlich finanzierter Unternehmen. Es zeigt, wie effektiv ein Unternehmen Kapital investiert – unabhängig von der Kapitalstruktur.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROCE zeigt, dass ein Unternehmen sein Kapital effizient einsetzt – unabhängig davon, ob es durch Eigen- oder Fremdkapital finanziert ist.
- Je höher der ROCE im Vergleich zu ähnlichen Unternehmen, desto mehr Wert schafft das Unternehmen mit seinem investierten Kapital.
- Besonders wichtig ist der ROCE bei Firmen mit hohen Investitionen – z. B. in Industrie, Energie oder Infrastruktur.
📘 Return on Invested Capital (ROIC)
📈 Was ist das?
ROIC zeigt, wie effizient ein Unternehmen das Kapital investiert, das langfristig im operativen Geschäft gebunden ist – unabhängig davon, ob es aus Eigen- oder Fremdkapital stammt.
🧮 Wie wird es berechnet?
- NOPAT = „Net Operating Profit After Taxes“
- Investiertes Kapital = operatives Vermögen abzüglich nicht-verzinster Schulden
🏛️ Wofür ist es wichtig?
ROIC ist eine der präzisesten Kennzahlen zur Bewertung der Kapitalrendite – besonders im Vergleich zur Eigenkapitalrendite, weil es Verzerrungen durch Schulden vermeidet. Er zeigt, ob ein Unternehmen Mehrwert für alle Kapitalgeber schafft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROIC zeigt, wie gut ein Unternehmen mit dem tatsächlich investierten (betriebsnotwendigen) Kapital wirtschaftet.
- Im Unterschied zu ROCE wird nur Kapital betrachtet, das wirklich zur Finanzierung operativer Aktivitäten dient – und verzinst werden muss.
- Besonders hilfreich, um die Kapitalrendite von Unternehmen mit viel „überschüssigem“ Kapital oder zinsfreien Verbindlichkeiten realistisch zu vergleichen.
📘 Verschuldungsgrad (Leverage Ratio)
📈 Was ist das?
Der Verschuldungsgrad zeigt, wie stark ein Unternehmen durch verzinsliche Schulden (z. B. Kredite und Anleihen) im Verhältnis zum Eigenkapital finanziert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Kennzahl hilft, das finanzielle Risiko und die Abhängigkeit von Fremdkapital zu beurteilen. Ein hoher Verschuldungsgrad kann die Eigenkapitalrendite steigern – birgt aber auch erhöhte Risiken bei Zinsanstiegen oder Liquiditätsengpässen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriger Verschuldungsgrad steht für finanzielle Stabilität und Unabhängigkeit.
- Ein hoher Wert kann auf erhöhte Risiken hinweisen – insbesondere bei schwankenden Zinsen oder konjunkturellen Schwächen.
- Wichtig: Immer im Kontext zur Branche und Kapitalintensität bewerten.
📘 Ergebnis je Aktie (EPS)
📈 Was ist das?
Das Ergebnis je Aktie (EPS) zeigt, wie viel Gewinn auf eine einzelne Aktie entfällt – und ist eine der wichtigsten Kennzahlen zur Bewertung von Unternehmen.
🧮 Wie wird es berechnet?
Die verwässerte Aktienanzahl berücksichtigt auch potenzielle neue Aktien, etwa durch Optionen, Wandelanleihen oder andere Umtauschrechte.
🏛️ Wofür ist es wichtig?
EPS bildet die Basis für viele Bewertungskennzahlen wie KGV, PEG oder Payout Ratio. Es macht den Gewinn für Aktionäre vergleichbar – unabhängig von der Unternehmensgröße.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- EPS hilft, die Profitabilität pro Aktie zu erfassen – und ist besonders wichtig im Zeitvergleich oder im Vergleich mit Analystenschätzungen.
- Steigendes EPS kann ein Zeichen für stabiles Wachstum oder Aktienrückkäufe sein.
- Wichtig: Verwende verwässertes EPS für realistische Bewertungen – besonders bei stark aktienbasierten Vergütungssystemen.
📘 Free Cashflow je Aktie (FCF je Aktie)
📈 Was ist das?
Der Free Cashflow je Aktie zeigt, wie viel freier Mittelzufluss einem Unternehmen pro Aktie zur Verfügung steht – nach Investitionen, aber vor Dividenden oder Schuldentilgung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der FCF je Aktie zeigt, wie viel liquide Mittel pro Aktie tatsächlich im Unternehmen verbleiben – wichtig für Dividenden, Aktienrückkäufe oder Schuldentilgung. Im Gegensatz zum Gewinn ist er schwerer manipulierbar und daher besonders aussagekräftig.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow je Aktie ist ein Zeichen für hohe finanzielle Flexibilität.
- Er zeigt, wie viel Kapital ein Unternehmen effektiv einsetzen oder ausschütten kann.
- Besonders relevant für dividendenstarke Unternehmen oder solche mit starker Kapitalrendite.
📘 Short Interest
📈 Was ist das?
Short Interest zeigt, wie viele Aktien eines Unternehmens aktuell leerverkauft wurden – also von Investoren geliehen und verkauft, in der Erwartung fallender Kurse.
🧮 Wie wird es berechnet?
Der Wert zeigt den Anteil der Aktien, der aktuell auf fallende Kurse spekuliert wird.
🏛️ Wofür ist es wichtig?
Short Interest dient als Stimmungsindikator: Ein hoher Wert deutet auf Skepsis oder negative Erwartungen gegenüber dem Unternehmen hin – kann aber auch zu einem „Short Squeeze“ führen, wenn der Kurs plötzlich steigt.
🎯 Was bedeutet das für Anleger?
- Ein niedriger Short Interest deutet auf Vertrauen in das Unternehmen hin.
- Ein hoher Wert kann ein Warnsignal sein – oder eine Chance, wenn sich die Stimmung dreht.
- Besonders spannend in volatilen Märkten oder vor wichtigen Quartalszahlen.
📘 Employees
📈 Was ist das?
Die Mitarbeiteranzahl zeigt, wie viele Personen ein Unternehmen weltweit beschäftigt – ein Indikator für Größe, Struktur und Geschäftsmodell.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft bei der Einschätzung von Skaleneffekten, Effizienz und Personalkosten. Zusammen mit Umsatz und Gewinn lassen sich Kennzahlen wie Produktivität je Mitarbeiter ableiten.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Viele Mitarbeiter bedeuten große operative Komplexität – aber auch hohes Umsatzpotenzial.
- Produktivität je Mitarbeiter ist ein wichtiger Indikator für Effizienz.
- Besonders spannend bei stark wachsenden Tech- oder Industrieunternehmen.
📘 Umsatz je Mitarbeiter
📈 Was ist das?
Der Umsatz je Mitarbeiter zeigt, wie viel Erlös ein Unternehmen durchschnittlich pro Beschäftigtem erwirtschaftet – eine Kennzahl für Effizienz und Produktivität.
🧮 Wie wird es berechnet?
Die Mitarbeiterzahl stammt in der Regel aus dem letzten verfügbaren Jahresbericht.
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Geschäftsmodelle zu vergleichen – insbesondere zwischen arbeitsintensiven und technologiegetriebenen Unternehmen. Ein hoher Wert deutet auf Automatisierung, Effizienz oder hohen Wertschöpfungsanteil hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Umsatz je Mitarbeiter spricht für ein skalierbares und margenstarkes Geschäftsmodell.
- Ein niedriger Wert kann auf arbeitsintensive Prozesse oder geringere Wertschöpfung hinweisen.
- Besonders hilfreich beim Vergleich von Tech- vs. Industrieunternehmen.
Rakuten Aktie Analyse
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Rakuten — Q1 2026 Earnings Call
1. Management Discussion
Thank you for joining Rakuten Group's FY 2026 First Quarter Financial Results Briefing today despite your busy schedule. The earnings summary was disclosed at 3:30 p.m. just a moment ago. Please visit the Investor Relations section on Rakuten Group's corporate website to view it. [Operator Instructions] We will now begin the presentation from [indiscernible].
Everyone, thank you very much for joining our briefing today despite your busy schedule. And I would like to cover FY 2026 first quarter financial results, followed by CFO, Kaga, to explain financial situation, followed by AI by Tina, Chief AI Officer. So this is the agenda for today, as shown on the slide. And first of all, overall summary. And the next today, we would like you to know about the synergy ecosystem of Rakuten Group in detail. After that, segment results will be explained.
Now let me walk you through the summary. As for the revenue, for the first quarter, we were able to achieve the record high, JPY 643.6 billion versus the previous year, it was 14.4% increase. So it was a very steady growth. As for EBITDA, again, it was JPY 108.8 billion. The MNO business, it was the very first time in the first quarter that we achieved over JPY 100 billion after we entered into MNO business. For the competitive term. And as for non-GAAP operating income, since the full-fledged entry into the MNO business, we achieved a profit in the first quarter, JPY 36.6 billion versus the previous year, it was up by JPY 36.3 billion.
So from here and the after, so I would like to talk about the Rakuten ecosystem in a qualitative manner. I would like to investors who have deep understanding on our ecosystem. So in Japan, ecosystem, I think the ecosystem is created by Rakuten Group. So basically, on the conglomerate discount, like the 1 plus 1 due to various reasons is less than 2. However, in our case, it's not a simple conglomerate. We do have a huge synergy in our group services. That's why 1 plus 1 is greater than 2. So it will be expanding.
In particular, recently, because of AI or agent AI advance, so what would happen with that? So in various stages, Rakuten ecosystem, so-called -- we do have growth and the defense and office and defense, we are able to achieve both sides. And the foundation for this is one single brand name. So the common ID we do have and common point program. With that, we do have 70 services connected.
So we haven't emphasized this, but the monthly 4.88 million users are using some of our services. So we do not call them the viewer. Actually, they are transacting our services. Other than this, so from the corporate governance perspective, so we do have a thorough corporate culture and including Rakuten Mobile, they are making really hard efforts. So the corporate culture, we do have more than 70 services. And in all of the group companies, we do have a common culture among the group companies and also the users very loyal to our services.
So how to increase the number of users and how can we increase the number of cross and then how to improve the LTV or the lifetime value, lifetime value of the customer, how can we improve this? And then among that, so looking at the overall CAC or customer acquisition cost, how can we lower the CAC?
And then how can we bring that to the higher LTV and acquire new users to our ecosystem and how to upsell them to other services. That is a big point of this ecosystem. And then over the past 5 years from 2020 to 2025, so-called Internet services such as EC or the travel and from those services, new user joined, that is about 19.7 million and new customers from fintech, Rakuten Point Card credit card and the bank and securities and the customers moved from there, new users, that is 16.1 million and 3D Mobile, 2.9 million.
38.71 million people who came into the ecosystem are using 4.6x the number of services. So each of the services are organically connected. That's what is represented here. Now this is a very surprising shocking number. The user of 1 segment and users of 2 segments and users of 3 segments, when we compare them, users who are using 2 segments are using 5.4x revenue. They are generating 5.4x the revenue of Rakuten Group and users of 3 segments are generating 13.5x the revenue for us. So the customers or membership nurturing is now working.
So 2, 3, 4 services when users use all these services, what happens is that, for example, the users who are using one service, the churn rate of the user of service is baselined as 100. And then users of 4 services only have churn rate. So the more services users use Rakuten services, the higher the loyalty of the users becomes. So as a result, looking at our strategy holistically, the relatively low CSC services are used to acquire customers.
And then among these users, we upsell them to high LTV services, including mobile and financial services. That's our strategy. By the way, mobile and fintech, the users of these services, about 85% of new users of the segment came from the Rakuten channels, Rakuten ecosystem. So there are many functions that we can utilize, and that is currently working very well. Now AI is advancing and what will happen to all these services? That is the question. But we have rich data on our hand, not only online data, we have offline data as well.
So globally speaking, we have rare really valuable and rich data. So through the use of the data, we can provide many services. So we can also have more customers come to our ecosystem through the use of AI. And we will talk about this later again, but the profitability is going up more and more, which means that we have been decreasing the operating costs through the use of AI. We are also promoting cross-use using AI, and we can accelerate the customer acquisition using AI. And that's what we have been doing. So on the offense and on the defense, AI can accelerate our strategy, and that's what's happening.
Okay. Now I move on to the segment results by each segment. And first of all, shopping travel, the Internet Service segment. And the revenue was JPY 317.6 billion. So not only from Ichiba and Travel, COBOL and Bibur conhtent businesses are performing pretty well to grow. And non-GAAP OI, JPY 21.2 billion comparing to the year before, plus 65.6%. And then each KPI and first of all, domestic ACGMS, that is JPY 1.5 trillion, which is 4.8% Y-o-Y growth. And then travel, plus 16.4% increase Y-o-Y. And investment business IRR is quite performing well.
And then international BU revenue and the USD 459 million, about 7% growth. this time. So what we have to mention is AI-led advertisement business has been performing pretty well. So this JPY 61.9 billion in Q1 and 13% growth Y-o-Y. And then let me look into each business in detail. First of all, domestic EC.
As mentioned before, GMS 4.8% Y-o-Y growth and revenue plus 4.0% and OI plus 29.2% growth. So it's about the JPY 31 billion we achieved. And the next is travel business. It's really growing today. And travel business, the GPV on Y-o-Y basis, plus 16.4% and particularly inbound demand, which is the 69.7% growth. And even for the domestic travel, there is a growth of plus 8.1%.
So we have added the Rakuten AI capability here, which will help the search in hotel much easier and also the real cons. So just like if you are talking to the travel agency to decide where you want to go and book your hotel, that is possible with this AI. So next is the growth investment business. So trying to lower the cost or increase the revenue, and that is what we are doing really hard.
And then about the JPY 2.7 billion profitability improve what's made non-GAAP. So what we have to stop needs to be stopped. For example, NBA Rakuten, this is a basketball streaming service we have terminated. And for the Rakuten Mart in the Western area, we have stopped -- we have terminated the service there. So that will improve the remaining growth investment businesses. It's still in the middle way.
And the next is international BU. We will -- Y-o-Y basis, there is a big jump from the Y-o-Y basis and also the streaming service, V and then revenue has been steadily increasing. unfortunately, it was not making a huge loss, but it was really difficult to turn into the profit, which is the Rakuten Funds Marketplace, and that will be sold or terminated by the end of 2026. We have decided.
And with that non-GAAP OI for this Q1 FY 2026, USD 7.1 million. And this is a shopping. So we do have a higher season in Q4 for revenue. And the next is ad business revenue, which is growing largely. So the Q1 revenue was JPY 61.9 billion, so the 13% Y-o-Y growth. So it's been accelerated. And then using the AI for various advertisement services, for example, Rakuten Ichiba for advertisement, -- so once you decide the budget, then automatically, we will place the optimized advertisement.
With that, GMS at Ichiba will be growing, not only that, but also for the merchants revenue has improved. So the taking power of AI and taking advantage of Rakuten data has a great potential or possibility. Then Rakuten advertisement and the common challenges in advertisement businesses, what are the difference between the 2? And our targeting or the AI is the actual data or actual purchase data.
On the other hand, other companies, they use behavioral data, for example, search and view. And then we do have a common ID so we can have accurate analysis of the results. On the other hand, the common challenges, they are using it is difficult to use the cookie. There is a restriction. So the accurate tracking or measurement of the result is quite difficult.
And the coverage, as mentioned before, well, we do have so many users using various services in our group. So data is one thing and also the advertisement placement, web page or applications. So we do have rich asset of that. So the AI would be growing our advertisement business in Rakuten.
Next is the FinTech segment. Revenue was up 3.1% to JPY 375.3 billion. So all the services are growing steadily, especially Rakuten Bank and Rakuten Card. They have increased revenue steadily and also cost is controlled the revenue the non-GAAP operating income was JPY 58.5 billion, up 33.8% year-on-year.
These are the major KPIs. Rakuten Card shopping GTV was up by 8.5% to JPY 6.8 trillion, and the number of Rakuten Bank accounts was up 7.3% to 18.07 million, almost JPY 20 million. And Rakuten Bank deposit balance is JPY 12.9 trillion, up by 12.9%. There is severe competition, but it was JPY 12.9 trillion. It's growing. And Rakuten Securities General accounts, it surpassed JPY 14 million in April. And NISA accounts, as a leading company, we are driving NISA, and there is 7.53 million accounts.
So for all generations, young people are opening up NISA accounts at Rakuten Securities as well. And Rakuten Securities deposit assets, JPY 50.3 trillion, up by about 40% year-on-year. Now on Rakuten Card first, the so-called interest rate has been increasing. So how can we grow this business was the question.
But the number of members and GTV and assets and cost control, all of them are working successfully and 8.5% increase in GTV and revenue was up by 18.4% and non-GAAP OI up by 15.7% to JPY 16.8 billion. Now on payment, it is also growing. The revenue was up 12% to JPY 27.3 billion and non-GAAP OI was JPY 2.1 trillion, up 14.4% year-on-year.
Now on Rakuten Bank, the bank side, already made an announcement, but the ordinary income was up 38.4% to JPY 255.5 billion. Ordinary profit was up 44.1% to JPY 103 billion and capital adequacy ratio is above 10% and ROE 21.7%. All in all, the number of bank accounts and number of main accounts, total deposit balance, they are all growing across the board. But with the utilization of AI, the expense ratio has been going down.
Rakuten Securities other securities are also facing the same situation, but the securities market is quite active. So the number of general accounts has also surpassed JPY 14 million and operating revenue, JPY 50.3 billion, up 43.7% year-on-year and operating income versus the previous year, up by 92.5%, almost doubled to JPY 14.6 billion.
Now insurance, it's also trending favorably. The revenue itself, we have high-margin products that we are focusing on. So looking at the revenue, the revenue, the absolute number may have gone down, but the OI was JPY 1.7 billion. So it's been trending steadily. Especially Rakuten Auto Insurance, that's where we focus on and the sales has been expanding.
As for life insurance, we have face-to-face and online and group insurance, all channels are doing well. Now on the FinTech business, I'd like to touch upon reorganization. As of now, as far as we can disclose, I'd like to talk about this topic.
First of all, the financial synergy is quite significant. The Rakuten Card, Rakuten Securities. So in Rakuten Bank, some of them are undertaken at Rakuten Bank. But on top of that, we also have external interest-bearing debt. a rather high interest rate is there. So with the restructuring, in the fintech group, we can complete the cycle ourselves. So the interest burden can be controlled. And also the asset management can be done in the group by ourselves.
And in terms of the press use, we can accelerate that. Especially, we can consolidate and integrate the applications, and we can do that more easily with this reorganization. to achieve super ARPU. And we can maximize corporate customer base. The customers may have the corporate account at the Rakuten Bank, but they may not have the personal account or vice versa.
So corporate customer base can be commonized to expand the business scale. And more than anything, including Rakuten Group, we can utilize AI further. So even more than before, various financial services can be offered in a seamless manner. So the personal -- the identification of the person is the key, but eKYC can be used to automatically verify the interpretation. And then we can centralize the data by so doing. So synergy will be quite large.
Last from myself, talking about the mobile segment, and it has been progressing smoothly and both revenue and OI, the revenue, 18.5% Y-o-Y increase, which is JPY 131.2 billion and non-GAAP OI, JPY 13.3 billion Y-o-Y improvement and minus JPY 38 billion. EBITDA, JPY 1 billion.
And then the premarketing cash flow, the so-called the new customers or new stores, excluding costs related to that, it's already reached the JPY 28.7 billion. So throughout the year basis, it's beyond the JPY 100 billion. So the premium acting premium PMCF growing by 85.7% and major KPI, Rakuten Mobile, on Y-o-Y basis and 136 million subscribers, increasing 1.74 million.
And then the adjusted churn rate has been improving and ARPU mainly around the store, it's getting increasing. On the other hand, so mainly for the communication software, which is Rakuten Symphony number of customers are increasing and number of partners are increasing. So this has been progressing smoothly.
And for let me go into detail about the Rakuten Mobile and the revenue is growing by 23.9% Y-o-Y and then we recorded JPY 108 billion. And then non-GAAP OI and then the improvement of JPY 12.7 billion. And particularly, so we are still at the phase of increasing the customer base. So we are still in the growing phase. So excluding those growth investments, we already achieved JPY 28.7 billion. So EBITDA, excluding the property tax and it's JPY 6.6 billion.
So the net increase in the first quarter of last year was 324,000 lines. So in this first quarter, it was 373,000. So it was up by 15%. As for churn rate, compared on a quarter-to-quarter basis, it was down from 1.99% to 1.76%. And in April, it was 1.45%. So it was the improvement of 34 basis points.
The one thing I can say is that there are people who are going around different areas to earn points. And so they are leaving the carriers quickly. But those users with more than 5 lines are now charged with our fee, and we are also strengthening the role to verify the identification. So that succeeded, and we were able to curb the short-term users as a result. That is the key point.
Having said that, the user survey showed that the 76.4% of the Rakuten users are saying that they intend to continue using our service. And also Rakuten Mobile is the most considered mobile service for switching with 23.7%. We are ranked at #1. And ARPU is also about to go up. On the other hand, the base station construction, it is also accelerated. So the network quality will be improved as a result even further.
The shortage of labor has given us a difficulty, but other companies and the mobile industry may not have used this process, but we are going to take up the upstream process internally to accelerate the base station construction. Rakuten Symphony, the USD 131.4 billion, that was the number. And OSS, cloud, including that, everything is trending well. So that is all from my end.
Now I would like to turn it over to Kaga for finance, and Ting Cai is going to talk about the AI section.
So this is Kaga. Let me explain the financial matters. So this is the first quarter consolidated financial results summary. Non-GAAP operating income came in at a strong JPY 36.3 billion. After deducting amortization of intangible assets, share-based compensation and one-off items, so the IFRS operating income was JPY 30.4 billion.
We made a very strong start for the goal of significantly increasing profit in fiscal year 2026. And so this is the first quarter and before tax, the profit before tax is making a profit. This is a big turning point, and that is our understanding. And for this year, so continuously, we will revisit the business portfolio, and there is a possibility of revisiting the business portfolio, but we are lowering the risk on the balance sheet. That is how we are thinking of. So this is about the financial strategies.
There is no change to our financial strategy as previously communicated. We remain committed to continuing strategic investment in the mobile business while maintaining financial discipline and pursuing further credit improvement. We will maintain this policy. And then the most important thing, which is one of the financial KPI for the net debt-to-EBITDA of our non-fintech businesses, we are targeting a reduction to below 5x by 2027.
And then we are also maintaining our target for consolidated equity ratio of 10% over the long term and 5% over the medium term. Regarding the ratio of net interest-bearing debt to EBITDA in non-fintech businesses, the ratio due to both improved EBITDA and an increase in the valuation of listed securities, the ratio has declined to 5.6x as of the end of March.
And then for the target at the end of fiscal year 2026, we have set a slightly conservative goal of around 6x, but our commitment to improving profitability and reducing interest-bearing debt remains unchanged. And then we are also making steady progress on funding for bond redemptions. For this year, senior bond redemption are planned to be covered by cash on hand.
And the last month, April, we had a the first call date in April, the U.S. dollar-denominated perpetual subordinate pros and have been fully redeemed using proceeds from the domestic perpetual subordinated bonds issued in October of last year. For the perspective of proactive maturity management, we have already begun planning for redemption from 2027 onwards in addition to maximize free cash flow of the group, where debt financing is required, we will carefully monitor market condition, including foreign exchange and interest rate trends and evaluate the optional funding options from the full range of available options.
So we recognize that our series of proactive initiatives toward financial soundness have been continuously evaluated positively by the market. The trend in the spread of our corporate bonds issued in previous years and 5-year CDS spreads show relative improvements even when compared to the market indices.
Going forward, we will continue to work on further strengthening our financial structure and maintaining disciplined financial management to sustain and enhance this evaluation. This is all about the financial section. And now we would like to move on to the AI initiative and Chief AI Officer, Ting Cai, would be explaining.
Thank you, Kaga. This is Tim. I'm the Chief AI and Data Officer of Rakuten Group. Today, I'm very excited to share with you our AI strategy, how we set Rakuten apart and highlight our progress in rolling out AI agent across Rakuten ecosystem. We continue to pursue Rakuten AI vision to augment human creativity with the power of AI. We are leveraging our differentiated advantage, our ubiquitous channel reaching 10 million online and off-line touch points and our connected ecosystem with 46 million monthly active users in Japan. That connected ecosystem make it much easier for users to discover new services, reducing customer acquisition costs.
And with our diverse portfolio of businesses, we have built one of the most comprehensive ecosystem that can meet almost every user need in both daily and professional life. Every interaction in the ecosystem help us to accumulate unique data, combined with AI, now we have -- we can derive more insights and provide higher quality services to our users, further nurture our relationship with our merchants and build the growth flywheel through our ecosystem. Why do customers choose Rakuten ecosystem? Because the trust in our brand and the value and joy we provide to our users through Rakuten Points and the relationship with our merchants and partners.
Now with AI, we can compound our ecosystem advantage. For every touch point we have, we can engage better with our users, whether it is a search, recommendation, advertising, customer service, AI can better understand the user intent, enhance user experience through personalization. This creates a sticky experience that increases customer satisfaction and entices them to come back to us more often. And second, expand. AI can expand our services in multiple ways. It can help us to capture user intent earlier, turning big ideas into concrete actions. It can help user to understand our points and campaigns more because AI can guide them throughout the process.
For example, in a shopping marathon, user can earn 10x points if they shop from 10 different shops in each car, but which shop to choose from, now AI can make recommendations. With AI, we can also interact with users in new ways through voice, through images and through conversations. Now more users can interact with our services in the way they prefer. And lastly, differentiate. AI is increasingly better understanding what users want to achieve, break it down into tasks, planning, executing, iterating to achieve goals. And when it comes to complete transactions, this is where Rakuten presents a unique advantage.
In a nutshell, AI enables us to engage users with more personalized services, expand usage scenario and differentiate our services through transaction through our memory and connected services. With that, we can continue to build a flywheel to grow our competitive advantage. The beauty of Rakuten ecosystem is that it's all centered around one Rakuten ID. With Rakuten ID, we have accumulated precious data assets about our members, including historical context, user preferences that enables us to provide tailored services to our users.
Integrated identity, context and easy payment and delivery remains a unique advantage of Rakuten ecosystem that external AI agent have difficulty replicating. In addition, our AI agent can activate the depth of knowledge we have in each domain. By delivering specialized services, it will be difficult for other general purpose agents to match. In the AI era, data alone is not enough about itself. It is the value we create from the data that help us to build a more trusting relationship with our merchants and users.
It is additional economic and emotional value we can deliver through the Rakuten ecosystem that keeps our user coming back. As consumers increasingly shift from a traditional search engine to AI-powered information discovery services, our Agentic AI strategy presents a significant opportunity for Rakuten to expand our services and capture user intent.
We are focusing on 2 things. One is building specialized agent with deep expertise in each domain. This enables user to skip traditional web search and come directly to Rakuten for discovery, consideration and all the way to purchase decisions.
And second, we are building a super agent. User can just share a vague idea and super agent can figure out the intent through its memory or having a dialogue with the users, it can plan and execute then and finally, helping users to complete tasks across multiple ecosystem services. Going forward, we will enable our agent to complete even more tasks and expand our funnel opportunity, establishing Rakuten AI as the go-to destination for general inquiries.
From an architectural point of view, we are investing deeply in each layer from infrastructure, data center, GPU optimization, model system and all the way to application and agent. Specifically, our AI agent, we are focusing on a strategy where build the best, but also partner with the best. We have been collaborating with the best AI company in the world, both start-ups and large companies such as Anthropic and OpenAI. We started collaborating with them early on. For example, we worked with OpenAI when they only had 400 people, and we worked with Anthropic before Cloud code became a phenomenon.
And at the same time, we want to understand the technology fundamentals so we can build from the ground up, creating our own embedding for commerce, tokenizer for Japanese. We also innovate on top of our open source model trained with our unique data set and optimized for domain-specific tasks. Today, we have a portfolio of models from mini models to super model with almost 700 billion parameters. And moving forward, we are focusing on building domain and task-specific models that are very cost efficient for our businesses and delivering better margin and more value for our customers.
Since our brand launch of Rakuten AI, our agentic platform at Optimism last year, we have continued our execution momentum. Today, we have 11 AI agents available. Particularly in our last earnings presentation, we talked about Rakuten Ichiba.
Today, I want to briefly touch on Rakuten Travel. And as Mickey mentioned earlier, Rakuten Travel increased the gross transaction volume 16.4%, and I have personally used it every day during the Golden Week, while I was biking from Aemii to Ymaali, every night, I booked on Rakuten Travel. It's a delightful experience for me to discover local gen easily and quickly on the go.
We are moving quickly to build, test and deploy AI agent across the ecosystem. AI agents are already live across 11 services, and our plan doesn't stop here. We hope to enhance all of our services through AI agent. Our ultimate goal is to augment human creativity with the power of AI. That concludes today's presentation. Thank you.
So this concluded the financial results presentation. Thank you very much. Thank you for joining Rakuten Group's FY 2026 First Quarter Financial Results briefing today despite your busy schedule. We will now move to the Q&A session for the press.
Our presenters today are the following 7 individuals. Next, I would like to explain the format for today's Q&A session. [Operator Instructions] .
2. Question Answer
So [indiscernible] on from Yi newspaper. So business performance on operating income since FY 2019, for the first time, you turned the profit into profit. So how do you think of this? And so you had a good start in Q1. So what will be your expectation for full year? I would like to know that as well. That's all.
So basically, as you know, Rakuten Mobile, this is -- we have challenged a huge project and -- so the actual user reaction to this business, which actually contributed to the Rakuten ecosystem businesses. So the lifetime value LTV has been increasing. We have understood it. But now it comes to the surface, it has become explicit. So this time, I explained ecosystem in my presentation, and I think I covered about these points.
Therefore, so it is a great result, and we need to continue the momentum. So the further utilization will be promoted. -- in context of that the -- looking at the profitability, I think the profitability, I think we will be able to improve profitability more with further utilization of AI. And we are quite good at new acquisition. So as mentioned before, reorganization of FinTech Group is one of the factors. And then we do have a sound balance sheet. Given that not just for this quarter, onward, I think we can expect a big profitability improvement. We are confident. That's all from me.
Next, from [indiscernible] Newspaper, Mizhima-san, please.
I'm Mizushima from Nikkon Koyo Newspaper. Can you hear me okay?
Yes, we can hear you.
Rakuten Mobile, following unext, is there any new service and new associated plan that you are thinking of with the recent infrastructure, I think that other competitors are increasing the prices. But as of last year, you said that you were not planning to increase the price. But since then, is there any plan to increase the price?
Well, the security will be a big issue going forward. And also [ Ole Ole ] Insurance was also quite well accepted by the elderly customers. So the services for young children and senior citizens will be expanded in the future. And the content bundling, we need to discuss with the counterparts. But if possible, we'd like to pursue that actively. And what's going to be important from now on is not to connect them, but connection needs to be secure.
And also, we need to prevent any fraudulent activities. So we need to strengthen these areas. As for the price, that is part of our strategy. So I'd like to refrain from mentioning anything about that, but we are late comer to the market. So compared to other competitors, our market share is still relatively small. So we need to think about the overall picture when we consider these aspects.
So there is a time constraint. The question from the media, we are going to take the last question from the media. Freel [indiscernible], please start asking the question.
So the consumer price has been increasing drastically, and we see several data evidence for that. And probably that would have some impact on to consumption. If the price hike continues at this level, consumers may start thinking of protecting themselves. I feel this kind of phenomena. So for example, you made the delivery fee charging, and I think you are taking several measures and also the labor cost has been increasing. So the transportation cost or delivery cost.
So the logistics industry is struggling with that. So maybe you need to take some action for this kind of a thing. So in the EC space, the cost increases or the consumption momentum goes down, I think that will be anticipated. So how do you see and what kind of actions will we be taking?
And first of all, so when inflation comes, one thing we can say is the -- so how -- I think the people start buying more from the online, that will be happening. And then we are not just looking at the simple GMS. We are following the -- how much transaction is increasing. So we do have more transactions.
And the second point here is the growth factor. AI is one of the factors for the growth and simply by the power of AI to reduce cost largely. So I think it can be applied to our each service. And also, we are going to provide the various progress, but about 50% of the program code is written by AI.
So given this, I think we can make the operation more efficiently. I think AI can contribute in that end. And then for the customer transaction, so the -- in a conventional way, using the search box for the Puma to see what they really want, not like that, for example, the golf, and we have a good driver, but fairway wood is not good. So how should they do? So this kind of the question, I will may -- and I am not sure whether I can meet a really good club. So the various shopping occasions, shopping scenes, I think satisfying the need is something we will be seeing in the future.
And the Rakuten Group, we can do this in a unified manner, and we do have more advertisement revenue. And in terms of the profitability, it would be going up, but not going down. That is what I think. So if -- the hyperinflation is a different topic. But well, if it is a manageable inflation, as long as within the manageable inflation, I think it will be working in a favorable manner to our company. So ahead others, for example, when the memory is in short and we need to change the server, so there might be some impact like this. But by utilizing the power of AI, that can be absorbed. -- thank you very much. And this concludes the Q&A session for media. Thank you very much for participating.
Thank you very much for joining Rakuten Group's FY '26 First Quarter Financial Results briefing today despite your busy schedules. We would now like to begin the Q&A session for institutional investors and analysts. Today's presenters are these 7 individuals. Next, I'd like to explain today's Q&A session procedures. [Operator Instructions].
We have Okumura-san from Okasan Securities.
I am Okumura from Okasan. Can you hear me okay? Yes, we can hear you. So Fintech reorganization is what I would like to ask you about. There are one major question, but 2 minor questions included. So this time reorganization for Rakuten Group and Rakuten Bank, the minor shareholders of both entities can be benefited from this scheme. Why did you decide that that's the case? That's different from the previous decision? And also, another point that you mentioned, what will be essentially changing through this reorganization? On top of that, what is -- out of the objectives for the reorganization, you said that you will be funding to lower the financial leverage. Is that one of the objectives? If you could comment on these questions, I appreciate that.
Yes. The large factor is that the interest rate is being increased. That I think is one of the important factors. As you can see here, the external funding is what we are relying on in Rakuten Card and Rakuten Securities, partially, that's several JPY 10 billion. So is it JPY 10 billion or JPY 90 billion? I cannot disclose that, but the external interest rate is one big factor.
For Rakuten Bank, including the deposits, there are assets without interest. So that is where they can switch to interest-bearing ones. So that is the most easy to understand factor. And on top of that, recently, the new CFO was appointed. So in many senses, we believe that we can generate more synergies as an organization. We have the foundation to achieve that.
And now AI is advancing, and we want to make it one app. That's one app is another factor that we are considering. So from the financial perspective, obviously, Rakuten Card, Rakuten Securities, the so-called out of group interest-bearing debt will go down significantly. So the financial impact will definitely be there.
Kaga-san, do you have any additional comments?
Yes. Thank you for the question. You pointed out that the financing may be one of the objectives, but that is not the case. As Mikitani said, this time, what we announced is the reorganization, but the objectives of the reorganization is to stop the outflow of the fund externally. And as soon as we want to promote synergy to be generated. So the funding and fundraising is not the objective of reorganization. -- and on an additional note, with this reorganization for the entire group, with the significant interest rate hike will not be a big risk for the entire organization. So that will not be a risk for us anymore.
And the next question, due to time constraints, this will be the last question. Asset Management, Nomura-san from Nomura Asset Management One.
Can you hear me?
Yes.
So non-fintech, the EBITDA. So looking at the Page 54 and the target of 2026 is 6x and the '19, 5.6x, and it's been improving. But looking at the December end situation, so this the net interest-bearing debt is increasing and EBITDA is increasing so that finally, you will be landing at the 6x. So the -- what is the background of increasing the EBITDA here? So is it because of the CapEx increase or about the investment securities value? I would like to know the assumption. That is my first question.
And the second question, the fintech organization, reorganization, how will it be impacting on to the leverage?
Maybe you are not able to speak in detail, but I would like to know the more information as much as possible. That is all for me. And first of all, non-fintech net debt-EBITDA ratio in the next term, we have a target of 5x. And then towards achieving this target, we are progressing smoothly. That is our understanding. And then for the target, so this is based on the refinancing. So the net interest-bearing debt is flat. So this is a quite conservative assumption. And then the market securities, and this is equivalent to the cash and then the net interest-bearing debt, we include them to the net interest-bearing debt for the calculation.
And last year, our holding the stock value went up. And then this contributed to this ratio improvement for the EBITDA as announced today, so it is growing quite powerfully. So it is progressing quite steadily. And this high EBITDA will contribute to the improvement of profitability. This would become a big driver.
And then the interest-bearing debt to be refinancing in the future. So our financial structure soundness is improving. So we are on track in line with our schedule. And the second one is about the fintech reorganization. As answered in the previous question, so financing, there is no objective that is targeting the financing within the group. I cannot make any other comment other than that. That's all from me. Thank you very much. Thank you very much.
Thank you very much. This concludes the Q&A session with institutional investors and analysts. And before we close, Mikitani is going to say a few words.
Yes, I will do my best. We will do our best. Thank you. This concludes the 2026 first quarter earnings presentation session of Rakuten Group.
[Statements in English on this transcript were
Spoken by an interpreter present on the live call.]
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Rakuten — Q1 2026 Earnings Call
Rakuten — Q4 2025 Earnings Call
1. Management Discussion
Hello, everyone. Thank you very much for taking the time out of your busy schedules to join us today. I will be explaining the results of Rakuten Group for the fourth quarter and fiscal year of 2025.
Here is today's agenda. First, I will explain the business performance. Then our CFO, Hirose, will explain the financial results, followed by our Chief AI and Data Officer, Ting, who will provide an update regarding our AI initiatives.
First, I will provide a summary of the performance and KPIs of fiscal year 2025. First of all, as we announced at the end of last year, Rakuten Mobile's total number of subscribers surpassed our target of 10 million subscribers. I would like to once again express my gratitude to not only our users, but also our partner companies and everyone who has supported us. At the same time, Rakuten Mobile also achieved full year profitability at the EBITDA level of JPY 12.9 billion, a significant year-on-year improvement of JPY 66.7 billion.
Next, I would like to report on our consolidated financial results for fiscal year 2025. Consolidated revenue increased 9.5% year-on-year to JPY 2.5 trillion, marking the 29th consecutive year of revenue growth. In particular, the FinTech segment contributed significantly to this growth, which was up 19% year-on-year. Consolidated non-GAAP operating income increased significantly by JPY 99.2 billion year-on-year to JPY 106.3 billion, thanks to the significant contributions of the FinTech segment and improved losses in the Mobile segment.
Consolidated EBITDA grew 33.7% year-on-year to JPY 435.9 billion, a new record high. To reiterate, we achieved 2 earnings targets we set at the beginning of 2025, demonstrating strong growth and solid profit improvement. In fiscal year 2025, non-GAAP operating income and IFRS operating income were both positive. For fiscal year 2026, we aim to achieve significant growth in both profit metrics.
With this in mind, Rakuten Group will focus on 3 areas. The first is expanding synergies with Rakuten Mobile and the ecosystem. We have previously stated that customers who sign up with Rakuten Mobile contribute to increased usage of group services, and we will continue to improve and expand the benefits of cross usage to make them even more appealing. We will also promote group services and provide new value by leveraging Rakuten Mobile's unique assets such as data and shops.
The second is accelerating the use of AI. In fiscal 2025, we continue to introduce AI in various areas, both inside and outside the company. And from fiscal 2026, we are appointing Chief AI Officers to all businesses and divisions to quickly promote the wider and more specialized uses of AI. Finally, we will strengthen human resource development. We strongly recognize that people are the most important driving force behind the company's growth. In fiscal 2026, we will review our recruitment and training strategies, foster entrepreneurship and improve skills and focus on building an organization that will enable us to make sustainable strides towards becoming a company that will last for 100 years.
Next, I will explain the business performance by segment. First, a review of the Internet Services segment. In the Internet Services segment, fiscal 2025 revenue increased 6.8% year-on-year to JPY 1.4 trillion and non-GAAP operating income increased 4.5% year-on-year to JPY 88.9 billion. However, excluding the valuation gains and losses of minority investments, operating income increased 15.2% year-on-year to JPY 100.3 billion. Within the segment, Rakuten Ichiba and Travel drove revenue growth in the domestic EC business. In addition, progress was made in reducing losses in growth investment businesses such as the logistics business, contributing to the profit increase. In the International business unit, Rakuten Kobo and Rakuten Viber were the main drivers of the increased revenue and profit.
Next, let's look at our main KPIs. Domestic EC GMS was JPY 6.3 trillion, up 3.9% year-on-year. However, taking into account the impact of 2024 being a leap year, the increase was 4.2% year-on-year. Travel Business GTV increased 7.6% year-on-year, driven by inbound and other global GTV. In addition, advertising revenue for the entire group increased 8.3% year-on-year to JPY 239.2 billion, achieving solid growth.
I would like to explain the fiscal year 2025 results for domestic EC once again. On the back of GMS growth explained on the previous slide, revenue increased 5.8% year-on-year to surpass the JPY 1 trillion mark and non-GAAP operating income also increased 12.6% year-on-year to JPY 122.4 billion. Solid revenue growth in core businesses and improved losses in growth investment businesses contributed to the increase in profits. Going forward, we aim to achieve sustained revenue growth in core businesses by expanding synergies with mobile and utilizing AI and to quickly achieve profitability in each of growth investment businesses.
Rakuten Ichiba continues to reform its website and functions, logistics and other areas. It is also promoting growth through the use of mobile and AI, expanding its customer base and improving the loyalty of existing users by enhancing its services, including new services. Rakuten Mobile subscribers accounted for 16.4% of Rakuten Ichiba's monthly active users, up 1.4 points from the same period last year. Going forward, we will drive this rate up by increasing awareness of and enhancing the benefits for mobile subscribers.
Regarding the use of AI in fiscal 2025, we promoted the introduction of AI in various areas, including search, recommendations and ads. In fiscal 2026, we will aim to maximize the effects of these efforts.
In terms of enhancing services, in December 2025, we launched Rakuten Ichiba's first private brand, Rakuten Original and Rakuten 24 Express, which offers same-day delivery of daily necessities and small appliances. We plan to launch several additional new services this year.
In the travel business, global travel GTV achieved a high growth rate of 58% year-on-year on successful measures aimed at capturing inbound demand. Domestic travel GTV also increased 1.8% year-on-year. Furthermore, although the Chinese government's call for people to refrain from traveling to Japan in November last year resulted in a decrease in the number of visitors to Japan, domestic demand expanded, resulting in positive growth in GTV.
Next, I'd like to talk about growth investment businesses. Various initiatives aimed at reducing losses have been successful, resulting in continuous reductions in losses across multiple businesses. Specifically, in the Logistics business, we revised prices and promoted operational efficiency, resulting in a JPY 7 billion year-on-year improvement in fiscal 2025. In the online grocery business, we decided to withdraw from Kansai area in the third quarter and reviewed our asset size, resulting in a JPY 730 million quarter-on-quarter improvement in losses. The NBA streaming business also saw a JPY 1.46 billion year-on-year improvement in losses in fiscal 2025 due to the termination of the service in July last year.
Lastly, turning to the International business unit. Revenue increased 2.4% year-on-year to $2.1 billion, and non-GAAP operating income increased 35.3% year-on-year to $51.8 million. Within this, Open Commerce centered on Rakuten Rewards faced headwinds due to the impact of the U.S. macro environment. On the other hand, in other categories, strong device and content sales at Rakuten Kobo and solid growth in communications and marketing services at Rakuten Viber contributed significantly to the division's overall revenue and profit growth.
Next, I will explain the FinTech segment. Segment revenue increased by 19.0% year-on-year to JPY 975.9 billion, and non-GAAP operating income increased by 30.3% to JPY 199.9 billion as a result of the customer base expanding across all services throughout the year.
Next, regarding the key KPIs for each business. Rakuten Card's shopping GTV increased by 10.3% year-on-year to JPY 26.5 trillion. Rakuten Bank's accounts increased by 7% year-on-year to 17.63 million accounts and deposits increased by 10% to JPY 13.2 trillion. Furthermore, Rakuten Securities general accounts increased by 11.1% year-on-year to 13.26 million accounts, and NISA accounts surpassed 7 million in January, maintaining its industry-leading position. Deposit assets also significantly increased, reaching JPY 48.7 trillion.
Let me dive into each business performance. Rakuten Card saw an increase in GTV due to an expanding customer base and higher average spending per customer. Additionally, the revision of revolving payment fees in August led to a significant increase in revenue. And despite a substantial rise in interest expenses, the company achieved increased profits. Rakuten Payment achieved increased revenue and continued operating income for fiscal year 2025, driven by GTV expansion due to the continuous growth in Rakuten Pay app users as well as an increase in advertising revenue.
In December, we launched Rakuten ID integration with Uber, enabling users to earn Rakuten points based on their spending with Uber and Uber Eats regardless of payment method. Combined with points previously awarded for Rakuten Pay transactions. This offers a maximum points accrual rate of 2%.
Moving forward, we will strengthen our integration with Rakuten AI and Rakuten Gurunavi to realize a smarter, more convenient future. Rakuten Bank has already released its financial results, but the bank continued to see an increase in the number of accounts and the trend toward them becoming main accounts, resulting in an expansion in deposit balances and an increase in assets under management, coupled with the Bank of Japan's hike in policy interest rates. Interest income increased significantly, with ordinary income increasing 39.1% year-on-year to JPY 183.2 billion, operating profit increasing 51.7% year-on-year to JPY 75.1 billion and ROE of 21.5%.
Rakuten Securities achieved record high revenue, thanks to steady customer acquisition via new NISA as well as increased trading activities and a growing investment trust balance amid a favorable market environment and expansion in financial income. Going forward, Rakuten Securities will continue to work to acquire new accounts and promote various types of transaction.
Regarding the insurance business, both Life and General Insurance saw revenue growth with strong sales continuing, particularly in medical insurance for life insurance and Internet automobile insurance for general insurance. Moreover, profitability for both services is steadily improving. Going forward, we will continue to select and concentrate our product lineup and work towards further business efficiency.
Rakuten General Insurance has been working to improve its product portfolio through 2025. It is focused on selling profitable online automobile insurance and home content insurance for rental properties while gradually discontinuing sales of less profitable products. As a result, premium income from its focused products has grown to account for 77% of total income. Insurance income, particularly from online automobile insurance and home content insurance for rental properties grew by more than 50% year-on-year in 2025. It plans to expand further and to continue improving the profitability in 2026.
Finally, I will explain the mobile segment. Revenue increased 9.6% year-on-year to JPY 482.8 billion, and non-GAAP operating loss improved by JPY 47.1 billion year-on-year. In addition to revenue growth in the mobile business, improved profitability at Rakuten Symphony helped the Mobile segment achieve its first ever full year EBITDA profit.
Next, let's look at the main KPIs. As of the end of December, Rakuten Mobile had a total of 10.01 million subscribers and adjusted MNO churn rate that excludes contracts canceled in the same month of signing was 1.46% and an ARPU JPY 2,860. Rakuten Symphony as of the end of December had 74 customers and 17 sales partners for RAN as well as others.
I will now explain the business performance of Rakuten Mobile. Fourth quarter revenue increased 24.9% year-on-year to JPY 101.8 billion, driven by higher service revenue on the back of growth in subscribers, ARPU and increased device sales. While the non-GAAP operating loss improved by JPY 5.4 billion year-on-year, it widened quarter-on-quarter to JPY 40.8 billion due to upfront investments to strengthen revenue going forward. We expect the loss will resume its improving trend from the first quarter of 2026 onwards.
As I mentioned at the beginning, Rakuten Mobile achieved full year EBITDA profit in fiscal year 2025. Like operating income, fourth quarter EBITDA decreased quarter-on-quarter to JPY 5.9 billion due to the recording of upfront investments to strengthen our future revenue, but on a year-on-year basis, EBITDA improved from loss to profit. On the other hand, pre-marketing cash flow, excluding these customer acquisition-related expenses, amounted to JPY 26 billion, demonstrating solid growth.
The number of MNO subscribers in the fourth quarter increased by a net 594,000 due to strong B2C acquisitions resulting from growing awareness of various synergies with Rakuten Ecosystem as well as progress in turning the B2B pipeline into contracts by the end of 2025. As for B2C subscribers, when comparing population penetration in each demographic at the end of 2024 and 2025, we saw strong acquisition of users with high data usage, particularly among young people, thanks to strong acquisition from Rakuten Ecosystem, growth in device sales and promotion of content such as Rakuten SAIKYO U-NEXT plan.
Adjusted MNO churn rate for the fourth quarter was 1.46%, excluding cancellations in the same month the contract was made. This was an increase of 13 basis points quarter-on-quarter, partly due to seasonal factors. However, as a measure to curb short-term users with no intention of using from the start, we introduced a contract administration fee from November 2025, for contracts with a total of 5 or more lines. And as a result, the churn rate for the month of December 2025, improved compared to October and November. While closely monitoring market conditions, we will continue to strive to improve network quality and aim to reduce the churn rate.
ARPU increased JPY 3 year-on-year to JPY 2,860. During the fourth quarter, we made progress in acquiring B2B subscribers, raising its mix and lowering ARPU as its ARPU is lower than that of B2C. However, year-on-year, we saw higher ARPU, primarily in data ARPU and option ARPU, and we believe this upward trend will continue going forward. Regarding ARPU, we will continue to implement various measures to improve it in multiple areas, including data, options and advertising.
Starting from March, we will be running a campaign that will allow users to take advantage of Rakuten SAIKYO U-NEXT at a great price to coincide with the start of a new school year. Additionally, starting this month, Rakuten Mobile subscribers can get a bonus interest rate on top of their Rakuten Bank deposits. An even higher interest rate will be offered to Rakuten SAIKYO U-NEXT subscribers. This way, we will strive to increase ARPU by leveraging the synergies between content and group services.
Next, I would like to talk about network quality. As a mobile network operator, we naturally believe that providing a stable, high-quality network is essential. As I mentioned earlier, the number of young users who use a lot of data is increasing significantly. So we would like to once again focus on measures to strengthen our network in 2026. Improving network quality naturally leads directly to an increase in the number of subscribers. Until now, we have built our own network nationwide at an unprecedented speed and have also been operating it while using KDDI's network.
However, since we are experiencing a rapid increase in subscribers, particularly in urban areas, we would like to further strengthen our infrastructure so that our own network can fully handle the resulting increase in traffic. Therefore, we are planning CapEx of over JPY 200 billion in fiscal year 2026. Last year, we fell short of the initially planned investment of JPY 150 billion. But in 2026, we are not only building closer cooperation with construction companies, but also concentrating on our in-house human resources to accelerate base station construction.
Specifically, we will focus on measures for downtown areas and subways, where we have received many requests from customers to make improvements. In downtown areas, we are installing 5G base stations to distribute traffic and in subways, we are continuing to expand bandwidth. Regarding the development of 5G base stations, new base stations are being constructed in Tokyo, as shown in the image.
We are also working to strengthen our 5G network at stations on the Yamanote Line. As of December 2025, 5G was available at the 18 major stations listed on this slide, and we expect to complete the remaining stations in the first half of this year. For subways, we are continuing to work on expanding bandwidth from 5 megahertz to 20 megahertz and are prioritizing measures using 5G sub-6 in MIMO.
This slide shows the status of Tokyo Metro's network as of January 2026. As you can see here, we plan to complete significant network enhancements at most subway stations and transit sections by July 2026. We are also promoting similar initiatives on Toei Subway. We also plan to complete significant network enhancements at all stations and transit sections by July 2026, making it even easier to use Rakuten Mobile. In addition to these efforts, Rakuten Mobile has been continuously promoting initiatives to improve network quality based on reports received from customers.
Our surveys of Rakuten Mobile customers found that over 80% of users have experienced noticeable improvements in network quality. In 2026, we will undertake company-wide efforts to strengthen our network, enabling even more customers to experience improved network quality. Simultaneously, we plan to accelerate the pace of subscriber growth by rolling out various initiatives that allow mobile subscribers to enjoy greater value from our group services.
Lastly, on Rakuten Symphony, Rakuten Symphony achieved profitability at the non-GAAP operating income level for fiscal year 2025. In RAN, we have steadily shifted our revenue structure from delivery of low-margin hardware to a major customer to high-margin software and its customization and maintenance. In the Cloud segment, we are expanding our sales channels through Google Cloud Marketplace and we'll continue to expand our revenue base for various services. That's all for me.
Next, Hirose will explain our financial situation. Thank you very much.
This is Hirose, and I will explain our financial strategy. Non-GAAP operating income for fiscal year 2025 rose significantly by JPY 99.2 billion year-on-year to JPY 106.3 billion, thanks to improved profitability in each business. IFRS operating income also recorded a profit of JPY 14.4 billion, marking the second consecutive year of profitability despite the absence of the JPY 106.9 billion unrealized gain on AST shares recorded in fiscal year 2024.
For one-off items, we recorded impairment losses on fixed assets in the online grocery business in the third quarter and in Rakuten Symphony and Logistics businesses in the fourth quarter. Going forward, we will continue to optimize our business portfolio to mitigate the impact of these one-off items on our net profit and loss. Financial income and expenses increased by JPY 3.4 billion year-on-year to a loss of JPY 36.0 billion due in part to a year-on-year decrease in hedge valuation gains from currency swaps related to foreign currency-denominated perpetual subordinated bonds.
Having said that, this valuation gain or loss is due to impact of exchange rate fluctuations and other factors, and it does not have an impact on cash flow. Therefore, it has no effective impact on our financials. As a result, pretax profit or loss decreased by JPY 45.8 billion year-on-year to a loss of JPY 29.5 billion. However, excluding the one-off gain in fiscal year 2024 that I mentioned earlier, this represents a significant reduction in losses, and we believe we have been able to demonstrate a strong improvement in our business performance.
In the fourth quarter, we recorded impairment losses of JPY 20.5 billion for Rakuten Symphony and JPY 10 billion for the Logistics business. As a result of these impairment losses, along with the impairment loss for the online grocery business recorded in the third quarter, we believe that the risk of future impairment losses across the group has been reduced.
Allow me to explain the reasons why tax expense in fiscal year 2025 was significant, similar to fiscal year 2024. When we transferred a portion of our shares in Rakuten Card, the corresponding tax expense was eliminated because the gain on transfer was not recognized on a consolidated basis. This lowered the tax level in 2024. However, a one-off tax expense was incurred due to a reversal of deferred tax assets. In fiscal year 2025, while there was no such one-off impact, corporate income tax increased due to high growth of FinTech companies that are not subject to the group tax consolidation system.
We believe that the amount of tax expenses for fiscal year 2025 represents a somewhat normalized level. In 2025, we further diversified our fundraising methods. In July, we issued our first sustainability bonds. And in August, we accessed the domestic retail bond market for the first time since 2023. In October, we issued perpetual subordinated bond domestically. We believe that being the first nonfinancial company domestically to issue yen-denominated perpetual subordinated bond of size with capital recognition from rating agencies was not only significant for the diversification of our fundraising methods, but also important for the domestic bond issuance market.
In addition, we continue to make progress in our cash conversion cycle, achieving significant improvement year-on-year. We believe that these consistent proactive initiatives are continually being recognized by the market. The prices of our bonds issued in previous years and 5-year CDS spreads both reflect an improvement in our credit standing. We will continue to work consistently to improve our financial position.
From 2026 onwards, we will continue to aim for self-funding to meet capital needs of the mobile business. In addition, we have diverse funding options available for capital needs related to corporate bond redemptions, including domestic and overseas markets, wholesale and retail bonds. We will closely monitor trends in exchange rates, interest rates and other factors and consider the most appropriate option depending on timing.
Finally, I would like to explain our financial targets for fiscal year 2026. As Mikitani mentioned at the beginning, we are aiming for significant increases in both non-GAAP operating income and IFRS operating income. We have long set a goal of achieving the ratio of Non-FinTech net interest-bearing debt to EBITDA to less than 5x and by the end of fiscal year 2025, we had reached 6.5x, making a steady progress toward that goal. In fiscal year 2026, we aim to achieve a ratio of around 6x, and we'll work to reduce interest-bearing debt, increase profitability in each business and further improve our ability to generate cash flow. That concludes my presentation on finance.
Next, Ting Cai, Chief AI and Data Officer, will explain our AI initiatives.
Hello, everyone. I'm Ting Cai, the Chief AI and Data Officer for Rakuten Group. Today, I would like to use my AI voice to speak to you in your local language to better connect with you all. At Rakuten, we drive AI transformation through an initiative called AI-nization, where we systematically infuse AI into everything we do. Our vision is to augment human creativity with the power of AI. With our growth flywheel and real user feedback, we are building the durable power of differentiation by accumulating our unique data assets.
In 2025, we demonstrated continued strong momentum towards this vision, delivering tangible and measurable results across the organization. I'd like to share some highlights with you today. Our strategy and strong commitment to execution is paying off. In 2025, AI contributed an impressive JPY 25.5 billion in profit to the group, beating our fiscal year target of JPY 21 billion and more than doubling our 2024 impact. This strong result was driven by increased sales through better user experiences as well as cost reductions through increased operational efficiency. For example, Rakuten Ichiba increased the sales growth by running ads automatically selected by AI, while Rakuten General Insurance implemented AI analysis tools to quickly provide insurance quotes, improving customer satisfaction and boosting sales.
2026 is looking to be even stronger. We're aiming for 3x the impact we delivered in 2024. These results were made possible by our relentless focus on execution, shipping products and services that solve real user problems. Deep learning, large language and vision models are far better at capturing user intent and understanding the context than traditional machine learning methods. They provide more relevant results that users want to engage and spend more time with.
For example, in 2025, we launched the personalized search and popularity search. They remember user preferences such as brand affinity and capture trending products that are relevant to the individual. We estimate these new features will contribute to an additional JPY 25.5 billion GMS on an annual basis to Rakuten Ichiba. Beyond Ichiba, we are now expanding the features to even more businesses.
Another example is our discovery recommendations launched on Ichiba. By deeply understanding the customers' past transactions and current context, we can provide a nearly infinite scroll feed with attractive content that spans products, videos and helpful articles. As a result, users spend 41% more time than before on the recommendation experience, opening the door for new sales and advertising opportunities.
Speaking of ads, we launched Rakuten Promotion Platform that automatically optimizes where and when ads are delivered to maximize returns for advertisers. This resulted in significant return on sales for merchants and ad revenue uplift for Rakuten Group.
Another great example is our new category word ad functionality. It automatically matches search terms to brands and categories, eliminating manual work by advertisers and making ads more helpful for users to find the product they are looking for. Early results are strong. We launched the service on October 1 and saw ad sales spike to JPY 152 million in December, 6x growth versus September before the launch.
2025 was the year we launched the Rakuten Agentic ecosystem with the full-scale launch of Rakuten AI, our Agentic AI platform in July. Since then, we have sustained momentum by shipping more AI agents across the ecosystem, including experiences for Rakuten Link, Rakuten Ichiba, Rakuten Travel and Rakuten Beauty. In December 2025, Rakuten Ichiba launched Rakuten AI to 100% of the traffic on the Ichiba app. Customers love the new experiences. Early data shows that users who experienced Rakuten AI come back 7x more frequently than users who have not experienced Rakuten AI on Ichiba. Rakuten AI isn't just helping customers before and during their purchase. It's helping them get better customer service after sale, too.
Our new Gen AI-powered customer service agent, which we call Raptor, is being deployed across the ecosystem. Unlike previous generation chatbots that rely on rigid dialogue flows, our Gen AI-based solution is far more flexible and understands nearly every user question. It not only offers a chat experience, but also voice interaction, augmenting human operators to better serve our customers. It's already improving auto resolution rate and customer satisfaction, and we expect it to drive a significant contribution to Rakuten's bottom line as well with a projected profit uplift of JPY 4.3 billion in 2026.
On December 18, we announced Rakuten AI 3.0, which delivers a dramatic leap in performance and world-class Japanese language capabilities. And critically, from an efficiency perspective, it operates at 1/10 of the cost compared to popular frontier models such as GPT 4.0 when powering Rakuten ecosystem services. Rakuten AI 3.0 is the foundation on which we are building our language model strategy, build the best, partner with the best and create models that efficiently solve real user problems at scale. This point is key. We see a tremendous market opportunity in optimizing the models for domain-specific tasks with real-world data to improve the profit margin for businesses.
Looking forward, Rakuten AI is becoming an intelligent fabric that connects Rakuten services and grows ecosystem users and usage. Users are increasingly coming to AI agents for their needs from inspiration to actions. Agents can plan, execute and iterate, completing tasks on users' behalf. Agents are also becoming more intelligent by remembering context and getting to know you. We see the capability of AI models continuing to increase and the cost of intelligence continuing to decrease as we deploy better hardware, algorithms and data and shift more compute from the cloud to desktop and mobile devices.
Rakuten is uniquely positioned to execute this vision because of our unique ecosystem and growth flywheel powered by our applications, models and data. 2026 is a pivotal year for AI in Rakuten and for the entire technology industry. And we will continue to lead the way on high-impact, high-efficiency, high ROI AI. Thank you for your time.
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Rakuten — Q4 2025 Earnings Call
Rakuten — Q3 2025 Earnings Call
1. Management Discussion
Hello, everyone. Thank you very much for taking the time out of your busy schedules to join us today. I will be explaining the results of Rakuten Group for the third quarter of 2025. Here is today's agenda. First, I will explain the business performance. Then our CFO, Hirose, will explain the financial results, followed by our Chief AI and Data Officer, Ting, who will provide an update regarding our AI initiatives.
To begin, I will report on our consolidated results. Consolidated revenue for the third quarter of 2025 increased 10.9% year-on-year to JPY 628.6 billion. With solid performance in core businesses across segments, we achieved double-digit revenue growth in all segments.
The Internet Services segment rose 11.1% year-on-year, the FinTech segment 20.3% and the Mobile segment 12%. Consolidated non-GAAP operating income was JPY 38.6 billion, up 212.8% year-on-year. In Internet Services, there was a rush of demand before the rule changes for hometown tax donations were implemented in October. But even excluding the profit increase attributable to this surge, we achieved steady growth.
For this fiscal year, as with last year, we aim to achieve full year profitability for both non-GAAP operating income and IFRS operating income. Consolidated EBITDA was JPY 118.7 billion, up 28.8% year-on-year, a record high for a third quarter.
For the full year, we expect to generate over JPY 400 billion of EBITDA. Regarding the number of subscribers of Rakuten Mobile, we surpassed 9.5 million the other day. As I will explain later, we continue to build strong momentum in B2C acquisitions, and we will continue to accelerate this while converting our growing B2B pipeline, aiming to reach a total of 10 million subscribers by the end of 2025.
Next, I will explain the business performance by segment. First, a review of the Internet Services segment. In the third quarter, the Internet Services segment achieved solid growth, delivering revenue of JPY 349.6 billion, up 11.1% year-on-year and non-GAAP operating income of JPY 24.2 billion, up 14.5% year-on-year.
In the domestic EC business, in addition to strong performance in core businesses, loss improvement in the logistics business contributed to higher profits. In the International business unit, revenue grew primarily at Rakuten Kobo and Rakuten Viber, while an improvement in losses at the overseas advertising business also contributed, leading to an expansion in segment profits.
Here are the main KPIs for the Internet Services segment. Domestic ECGMS increased 14.5% year-on-year to JPY 1.7 trillion. The travel business grew 7.6% year-on-year, led by inbound and other global GDV. The IRR of our investment business was plus 17.8%. Revenue in the International business unit increased 5.4% year-on-year to $487 million, and revenue in the advertising business rose 13.5% year-on-year to JPY 60.4 billion, each achieving solid growth.
Regarding the domestic EC business, GMS grew 14.5%, as noted on the previous page. Due to the rush demand ahead of a change to hometown tax point allocation rule from October, we expect a reactionary year-on-year decline in the fourth quarter. Revenue increased 10.0% year-on-year to JPY 265.5 billion, and non-GAAP operating income rose 33.6% to JPY 33.9 billion.
Operating income also benefited from the pricing revisions implemented in the logistics business in June. Going forward, Rakuten Mobile and AI will continue to be the keys to our growth strategy.
First, let me talk about the synergy between Rakuten Ichiba and Rakuten Mobile. For Rakuten Mobile subscribers, we have been offering benefits that make Rakuten Ichiba more attractive, such as 5x SPU campaign points and early access sales for super sale campaigns.
We are also rolling out acquisition initiatives targeting those who do not currently use either Rakuten Mobile or Rakuten Ichiba and the results of these efforts are becoming to show in our numbers. Currently, Rakuten Mobile subscribers account for 16.2% of Rakuten Ichiba's monthly active users. Moreover, the GMS per Rakuten Mobile subscriber is 48.5% higher than that of nonsubscribers.
We will continue to raise mobile penetration on Rakuten Ichiba to further drive usage. The graph on the right shows the proportion of Rakuten Mobile subscribers among new Rakuten Ichiba users. This also continues to expand, demonstrating Rakuten Mobile's contribution to acquiring new users for Rakuten Ichiba.
Next, I would like to talk about the use of AI in Rakuten Ichiba. In September, we made an agent-type AI tool available to users within the Rakuten Ichiba app. While this is a soft launch and not yet available to all, we plan to roll it out to all users as we continue to make improvements to provide a better shopping experience.
We also provide AI tools to merchants on Rakuten Ichiba. Since launching in March last year, we have added and improved various functions and the number of merchants using the tools on a daily basis has been increasing. Currently, 23,000 merchants use them at least once a month.
We will continue to expand usage based on feedback, contributing to improved operational efficiency at our merchants. As I mentioned earlier, the travel business is also achieving continuous growth led by inbound and other Global Travel GTV. Rakuten Travel is also promoting the use of AI. In September, we introduced an AI hotel search function on the smartphone browser version of Rakuten Travel.
Up to now, users narrowed down conditions from preset options to search for hotels. But with this feature, users can tell the AI their preferences as of speaking to a travel agent at a counter, enabling us to propose accommodations that better match customer needs.
Turning to the International business unit. Revenue grew 5.4% year-on-year to $487 million, and non-GAAP operating income increased 78.8% year-on-year to $4.2 million, achieving a significant increase in profit. In the open commerce business centered on Rakuten Rewards, revenue was flat due to a cautious stance among U.S. retailers.
However, by optimizing the cost structure in our overseas advertising business, we improved losses, allowing overall profit to grow. In other businesses, we achieved revenue and profit growth backed by Rakuten Kobo and solid communications and advertising revenue at Rakuten Viber. Let me also touch on the drivers of Rakuten Kobo's strong performance.
Rakuten Kobo is an e-book company that we acquired in 2012. It not only provides content, but also develops and sells its own devices. As you can see, the e-book market is continuously expanding. Within this expanding market, Kobo's total registered users have been steadily increasing.
In particular, the color devices launched in April last year has been a long-running hit, driving growth in content sales and the number of subscribers. Going forward, Kobo will continue to differentiate through the development of attractive devices, aiming for further business expansion.
Next, I will explain the FinTech segment. Segment revenue increased 20.3% year-on-year to JPY 250.5 billion as the customer base continued to expand across services, and non-GAAP operating income rose 37.9% to JPY 55.2 billion.
Turning to key KPIs for each business. Rakuten Card shopping GTV increased 11.7% year-on-year to JPY 6.7 trillion. At Rakuten Bank, number of accounts rose 6.9% year-on-year to 17.32 million and deposit balances grew 10.1% to JPY 12.2 trillion. Rakuten Securities total accounts rose 10.4% year-on-year to JPY 12.86 million and NISA accounts increased 15.5% to JPY 6.72 million, maintaining our industry-leading position.
Let me dive into each business performance. Rakuten Card increased GTV driven by an expansion of its customer base and higher spend per customer, and it also benefited from last-minute demand ahead of the hometown tax rule revision.
Combined with the revision to the revolving payment fee rate from August, Rakuten Card achieved revenue and profit growth. Although interest expenses are increasing, we expect positive growth in operating income for the full fiscal year. Rakuten Payment increased revenue by 14.4% year-on-year, driven by GTV expansion, in line with the continued increase in the number of users of the Rakuten Pay app.
Operating income also increased 78.8% year-on-year, outpacing revenue growth as a low-cost base was maintained. As with last year, we expect to achieve operating income for the full fiscal year. Rakuten Bank has already released its financial results. Deposit balances continued to expand, driven by a steady increase in new accounts and steady progress in customers using their accounts as their main account.
For the April to September period, ordinary income increased by 41.4% to JPY 118.3 billion, while ordinary profit increased 55.3% to JPY 48.2 billion. ROE stood at a healthy 21.2%. A significant factor in these strong results was the substantial growth in interest income propelled by both an expansion in its middle-risk asset portfolio and Bank of Japan's policy interest rate hike.
Rakuten Securities achieved double-digit revenue and profit growth, supported by customer base expansion and an improving market environment. Both revenue and profit reached record quarterly highs. We will continue to acquire new accounts while expanding assets under management per customer and improving utilization rates.
In the insurance business, life insurance achieved strong sales of medical insurance and general insurance continued strong sales led by online automobile insurance, contributing to revenue expansion. Although General Insurance experienced a temporary loss due to a conservative adjustment to the projected income and expenses of existing contracts and increased insurance payments resulting from the Kyushu heavy rains.
We aim to accelerate recovery in profit through selection and concentration of product offerings by sequentially discontinuing low-profit products and optimizing the portfolio. Finally, I will explain the Mobile segment. Revenue increased 12% year-on-year to JPY 118.7 billion, with both Rakuten Mobile and Rakuten Symphony continuing to grow steadily.
Operating loss improved by JPY 10.1 billion year-on-year and EBITDA improved by JPY 16.4 billion year-on-year to a positive JPY 11.2 billion. I will now explain the business performance of Rakuten Mobile on a stand-alone basis. Revenue increased 31.2% year-on-year to JPY 95.2 billion, driven by higher service revenue from growth in subscribers and net ARPU.
Operating loss continued to improve, narrowing by JPY 13.4 billion year-on-year to a loss of JPY 37.2 billion. EBITDA improved by JPY 17.5 billion year-on-year to a positive JPY 7.8 billion. PMCF pre-marketing cash flow, which excludes customer acquisition-related costs that are upfront investments for future subscriber growth was JPY 24.3 billion, also expanding steadily.
We are steadily progressing toward our initial target of achieving full year positive EBITDA. Next, let's look at the main KPIs. At the end of September, total subscribers reached 9.33 million. The adjusted MNO churn rate, excluding cancellations within the same month of contract, was 1.33% and ARPU was JPY 2,873.
MNO service revenue generated from the MNO network increased 24.7% year-on-year to JPY 53.9 billion. The net increase in MNO subscribers during Q3 was 405,000. Although July to September is typically a soft season, acquisition initiatives in collaboration with Rakuten Card continued to perform well, boosting activations.
While churn increased slightly, the underlying trend continues to decline if we exclude the increase in same month cancellations. For same month cancellations, we have taken measures such as introducing a cancellation fee in April for contracts being canceled within 1 year. And starting this month, we introduced a contract administration fee for contracts with 5 or more lines.
In any event, we will accelerate the pace of B2C acquisitions heading into the fourth quarter while swiftly promoting early execution of our B2B contract pipeline, working toward achieving 10 million subscribers by the end of 2025.
Here is the trend in MNP net adds. While some carriers have been revising their plans, our M&P net adds continues to trend upwards with Q3 MNP net adds rising 71.4% quarter-on-quarter to 95,000 MNP subscribers. As MNP subscribers mainly use it as their main line, we expect them to contribute to further declines in churn going forward.
As I mentioned earlier, this quarter's MNO churn rate on an adjusted basis, excluding cancellations within the same month of contract was 1.33%. And as I explained on the previous page, in a macroeconomic environment of persistent inflation, we believe the relative attractiveness of our plan has improved.
Let me also touch on our corporate business. We now have over 23,000 corporate customers. Recently, by offering industry-specific DX solutions packaged together with our network, we have received strong feedback translating into new customer acquisitions. Of course, we will not limit ourselves to packaged offerings.
By accelerating the execution of our contract pipeline. Our corporate business will also work vigorously toward achieving 10 million subscribers within this year. We continue to push initiatives to improve network quality. As of September, installation of 4,611 base stations has been completed.
We will continue deploying new base stations to eliminate coverage holes and add capacity, implementing measures with an eye on next fiscal year's spring sales season. ARPU increased JPY 72 year-on-year to JPY 2,873. The third quarter typically sees seasonality with higher data usage starting with the summer break, and this year was no exception.
B2C data ARPU was the main driver of ARPU growth. Ecosystem ARPU at the top in pink, was flat due to dilution from an increase in new contracts by light users. However, if we calculate ecosystem ARPU solely for users who have been contracted for more than a year, it was JPY 865, indicating steady growth in loyalty over time.
Lastly, net ARPU has temporarily declined Q-on-Q due to higher SBU costs associated with front-loaded demand for the hometown tax rule change. This chart shows the trend in average data usage for B2C users. As I mentioned earlier, the third quarter has seasonality.
As you can see, average usage rose 3 gigabytes to 33.5 gigabytes. We also aim to raise ARPU by expanding new services. From October, we launched the Rakuten SAIKYO U-NEXT package. While it is offered at a promotional price through January 2026, we expect it to contribute to higher data ARPU.
We have also launched new security-related optional services, which have been very well received. Meanwhile, our original Rakuten SAIKYO plan will continue to be offered without any price change. As announced recently, Rakuten Mobile is advancing the introduction of a function called RIC that manages and controls ran with AI.
By automating everything from traffic pattern analysis and demand forecasting to base station utilization adjustment, AI optimizes the network, enabling low-cost operations, including reduced power consumption. We intend to pass these benefits back to customers through our monthly rate plans.
Lastly, for Rakuten Symphony, we successfully secured 6 new customers across North America, Africa and Asia. Also regarding our sales partners, we have announced a strategic alliance with POLYSTACK Technologies to provide locally developed advanced cloud solutions for the public and private sectors of India.
We will continue to expand our revenue base in various services. That concludes my presentation. Thank you very much.
This is Hirose, and I will explain our financial strategy. Revenue increased 10.9% year-on-year to JPY 628.6 billion, and non-GAAP operating income rose by JPY 26.3 billion year-on-year to JPY 38.6 billion, achieving positive growth in revenue and profit for the 12th consecutive quarter. Below non-GAAP operating income, we recorded non recurring items, including JPY 27.9 billion of impairment losses in the online supermarket business.
IFRS operating income turned more positive, increasing by JPY 7.4 billion year-on-year to JPY 8 billion. In financial income and expenses, derivative valuation gains and losses arising from currency swaps on foreign currency-denominated perpetual subordinated notes, which were a significant negative last fiscal year, swung to a large positive this fiscal year, contributing to a JPY 55.1 billion improvement.
Perpetual subordinated notes are accounted for in equity and hedge accounting cannot be applied. Therefore, gains and losses related to currency swaps are recognized in the income statement due to exchange rate fluctuations, et cetera, but there is no substantive impact on our financial position.
As a result, we recorded quarterly profit before tax of JPY 8.7 billion. Quarterly profit was negative JPY 11.5 billion. However, this represents a significant year-on-year improvement, and we believe we have continued to demonstrate a strong recovery in performance.
In September 2024, we changed the online grocery service name from Rakuten Seiyu Netsuper to Rakuten Mart. In the third quarter, we decided to exit the Ibaraki warehouse by year-end and suspend service in the Kansai area due to low awareness of the online grocery business under the Rakuten brand in that region and slower-than-expected customer acquisition as well as longer-than-expected time to build the product procurement process.
In light of these business conditions, an impairment test on fixed assets led us to record a non recurring loss of JPY 27.9 billion, including impairment of fixed assets. Going forward, we will improve profitability by strengthening and streamlining our procurement structure, enhancing collaboration with the Rakuten ecosystem and expanding our customer base and rebuilding and optimizing our logistics network.
Next, I will explain our financial strategy. Our financial policy is to enhance corporate value through building a stable financial base and appropriate capital allocation, and we are advancing various initiatives on both the business and financial fronts. As a specific financial target, we aim for a consolidated equity ratio of 10% in the long term. But given the solid asset growth in our FinTech businesses recently, we have set a medium-term target of achieving a level of 5%.
In addition, we position as our leverage discipline, keeping the ratio of net interest-bearing debt of non-FinTech businesses to non-GAAP EBITDA of non-FinTech businesses within 5x. We will promote this in tandem with proactive management of maturity schedule while driving company-wide efficiency, reducing working capital and reviewing our business portfolio.
Allow me to explain the background on setting the medium-term target for the consolidated equity ratio. Our consolidated total assets expanded significantly from JPY 7 trillion at the end of 2018 to JPY 26 trillion at the end of 2024. The main driver of the JPY 19 trillion increase in total assets was the expansion of total assets in our FinTech businesses against the backdrop of solid growth in their customer base.
In our FinTech businesses, while we maintain ample capital as a risk buffer, the accounting-based equity ratio is generally low. For example, as of the end of 2024, Rakuten Bank's equity ratio was around 2% on an accounting basis, whereas its capital adequacy ratio under the Banking Act stands at a sufficient 11%.
Considering this change in the composition of total assets due to asset expansion accompanying the high growth of FinTech businesses, we judged it reasonable to set a medium-term target of 5% while maintaining the long-term equity ratio target of 10%, taking into account the balance between capital efficiency and growth in both FinTech and non-FinTech segments.
We believe the market has recognized our consistent execution of financial strategies aimed at strengthening our financial structure. In October, we issued our first yen-denominated perpetual subordinated bond in Japan and received strong demand totaling over JPY 500 billion from domestic and overseas investors against the JPY 82 billion offering size.
The coupon was 4.691%, approximately 50 basis points lower than the post-currency swap rate on the U.S. dollar-denominated perpetual subordinated bond we issued in December last year. As this perpetual subordinated bond is treated as equity for accounting purposes, they also contribute to strengthening our balance sheet.
Our credit outlooks from domestic rating agencies were also revised upward to stable. Prices of corporate bonds issued in past years and our 5-year CDS spreads also reflect improvements in our credit profile. With steady improvements in business earning power, we recognize that the market's assessment is improving, thanks to our consistent execution of financial strategy.
We will continue to work diligently on financial improvement and deepen dialogue with the market to further enhance our evaluation. Finally, with respect to our financial target of keeping the ratio of net interest-bearing debt of non-FinTech businesses to non-GAAP EBITDA of non-FinTech businesses within 5x, this declined to 8.3x due to an expansion in EBITDA.
We are progressing as planned toward the year-end target of around 8.5x. We will continue to reduce interest-bearing debt and enhance cash flow generation across each business. Next, Ting, our Chief AI and Data Officer, will present our AI initiatives. Thank you.
Hello, everyone. I'm Ting Sai, Chief AI and Data Officer for Rakuten Group. Today, I will let my avatar share our latest updates with you as part of our initiative to leverage AI for better efficiency. I'm excited to share the progress we're making on AI-nization, our effort to infuse AI into everything we do for customers, partners and Rakuten team members around the world.
Our vision is to augment human creativity with the power of AI. We continue to build a sustainable competitive advantage through our unique data, ubiquitous channels and growth flywheel. Today, we'll be highlighting recent AI-powered product launches. Rakuten has a golden opportunity to become the world's AI empowerment company.
By infusing AI into existing apps and reinventing experiences, we are growing the Rakuten ecosystem with new uses and increased engagement. The rise of mobile technology gave users the ability to access information realtime on the go. It unleashed a new wave of applications and market leaders.
AI is now enabling users to access intelligence with its diverse portfolio of services, Rakuten is uniquely positioned to take advantage of this opportunity and empower more people with AI. Our deep learning investments, search, ads, recommendations and more have generated material impact across the Rakuten ecosystem.
Today, we are seizing the opportunity of AI agents that can better understand user intent, capture context, plan execution, iterate and improve on their own. Tomorrow, we're looking to deliver better economics by leveraging a variety of tools, including further development of large and small language models.
The goal above all else is to meet user needs with the most effective, cost-efficient solution. For example, while language models are powerful, they are way more expensive than traditional machine learning or deep learning tools for search. We know that not every user query needs a large language model.
By building the right suite of tools and leveraging our ability to better understand user intent and orchestrate the execution plan, we can intelligently match our customers' needs with the tool that will give them the best outcome and the best return on investment for Rakuten.
In July, we proudly announced the general availability of Rakuten AI, our Agent AI platform. Since then, we have been sustaining momentum by shipping more AI agents for Rakuten Mobile, Rakuten Ichiba and Rakuten Travel. Rakuten AI is now the everyday assistant for Rakuten Mobile users, accelerating decision-making in Ichiba and offering personalized experiences in travel.
Our momentum continues as we expand AI-powered services across the Rakuten ecosystem. For example, Rakuten AI and Rakuten Ichiba enables users to make faster shopping decisions by helping them advance quickly from vague ideas to concrete actions. Leveraging our vast amount of shopping data.
Rakuten AI can better understand user intent, provide relevant research, identify key factors to consider, help users to compare and encourage them to make faster decisions. This is a win-win. Customers get useful, personalized guidance that helps them make a decision. Merchants sell more and Rakuten drives more revenue.
Rakuten securities is leveraging AI analysis to create value for customers and contribute to Rakuten Group growth. It offers AI-powered services in high-impact investment-related areas such as overall rating, target stock price, industry financial assessment and performance analysis.
By leveraging AI to do research and resolve bottlenecks, investors are more confident to make investment decisions and complete more transactions. Following our announcement about the Rakuten promotion platform, RPP in the last earnings announcement, we are pleased to announce that RPP has been rolled out to all Ichiba stores.
RPP leverages AI to optimize the timing, channel and pricing of ads to deliver better ad content to customers, higher return for advertisers and more profitability for the Rakuten Group. As a testament to this pervasive integration and expanding impact and as a direct result of both diverse AI-powered service offerings and aggressive internal AI adoption.
Token usage on our AI platform has increased by 17x compared to 1 year ago, driven by concrete applications in coding, business productivity and the release of multiple agents to production services.
Finally, I'm excited to share a new development just announced on Tuesday. Rakuten and HP Japan are joining forces to bring the power of Rakuten AI to HP PCs. This partnership enables AI with on-device LLM capabilities for both offline and online use.
By integrating Rakuten AI and HP PCs, we empower users with better economics, performance and reliability on the go in the office and at home. This partnership is a first milestone towards making powerful agentic AI accessible to everyone.
Looking forward, we envision a future where agents are everywhere throughout the Rakuten ecosystem, not only helping users make their days more productive and make it easier to access Rakuten Group services, but also serving as proactive assistants that improve every aspect of their life. Thank you.
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Rakuten — Q3 2025 Earnings Call
Rakuten — Q2 2025 Earnings Call
1. Management Discussion
Hello, everyone. Thank you very much for taking the time out of your busy schedules to join us today. I will be explaining the results of Rakuten Group for the second quarter of 2025. Here is today's agenda. First, I will explain the business performance. After that, our CFO, Hirose, will explain the financial results and our Chief AI and Data Officer, Ting will provide an update regarding AI. To begin, I will report on the status of Rakuten Mobile, which is of great interest to everyone. In the second quarter of 2025, Rakuten Mobile's stand-alone EBITDA improved by JPY 19.1 billion year-on-year, reaching JPY 5.6 billion. Compared to the previous quarter, when we achieved our first quarterly profit, we were able to further expand the profit. We are making steady progress toward achieving full year EBITDA profitability in 2025. As for the number of subscribers, we surpassed 9 million subscribers on July 7. And as of July 31, we reached 9.08 million subscribers. Toward breaking the major milestone of 10 million, we aim to further accelerate the pace of net additions in the second half of the year.
Next, I will report on the group's consolidated business performance. In the second quarter of 2025, consolidated revenue increased by 11% year-on-year to JPY 596.4 billion. As a result of strong performance in our main businesses such as Rakuten Ichiba, Travel, Card, Bank, Mobile and Symphony, the Internet Services segment grew by 6.8%, the fintech segment by 14.8% and the Mobile segment by 18.1%, achieving revenue growth across all segments.
Consolidated non-GAAP operating income improved by JPY 31.9 billion year-on-year, reaching JPY 20.1 billion. This marks the first time since fiscal year 2019 that we have made a profit in the second quarter. In addition to increased revenue, the promotion of disciplined business operations and the advancement of various operational efficiencies through the use of data and AI contributed to this result. Consolidated EBITDA increased significantly by 54.5% year-on-year, rising by JPY 36.4 billion to reach JPY 103.2 billion. This is also the highest amount ever recorded for a second quarter, and we believe that we have achieved very strong growth.
Regarding AI, we are excited to announce a significant milestone in our AI-nization initiative, the official launch of Rakuten AI on July 30. Until now, Rakuten AI was available in a limited open beta, but our new Agentic AI service is now fully live available to all users across Japan and truly serves as the new gateway to the Rakuten Ecosystem. Beyond typical AI agent interactions, Rakuten AI implements powerful concierge functions that perform everything from research to actions. And this fall, we're bringing Rakuten AI directly to Rakuten Ichiba. By analyzing a rich variety of data from user attributes and preferences to purchasing trends from your e-commerce usage, Rakuten AI will provide product suggestions optimized for each individual user, further enhancing the shopping experience.
Next, I will explain the business performance by segment. First, the second quarter performance highlights of the Internet Services segment. Revenue increased by 6.8% year-on-year to JPY 324.5 billion, and non-GAAP operating income declined by 10.5% year-on-year. However, this was due to the recording of valuation losses on some securities held in the minority investment business. Excluding these valuation losses, operating income increased 8% year-on-year to JPY 19.1 billion, achieving solid growth.
In the Domestic EC business, in addition to the continued growth of core businesses such as Rakuten Ichiba and Rakuten Travel, the price revision implemented in the logistics business in June also contributed to increased profits. In International Business Unit, each business grew steadily with increases in both communication and advertising revenue for Rakuten Viber, contributing to the expansion of segment profit.
Regarding the main KPIs, Domestic EC GMS for this quarter was JPY 1.5 trillion, a 4.7% increase year-on-year. Of this, GTV of the travel business, driven by the global travel GTV, including inbound travel, increased by 7.4% year-on-year. In addition, revenue of International Business Unit was $481 million, a 1.9% increase compared to the same period last year. And revenue of the advertising business was JPY 56.7 billion, a 4.7% increase year-on-year.
Next, I will explain the performance of our Domestic EC business. GMS reached JPY 1.5 trillion, a 4.7% increase year-on-year. This was driven by strong performance not only in shopping EC such as Rakuten Ichiba and Rakuten Rebates, but also in Rakuten Travel, particularly in global travel GTV. Currently, we are maintaining a mid-single-digit growth rate, but we aim to accelerate growth going forward by implementing various measures such as expanding Ecosystem synergies. Revenue increased by 5.9% year-on-year to JPY 241.6 billion, and non-GAAP operating income rose by 7.5% to JPY 23.1 billion. In addition to the growth of core businesses such as Rakuten Ichiba and Rakuten Travel, increase in fees for the logistics business also contributed.
Across the entire Domestic EC, we have achieved a revenue growth rate that exceeded the GMS growth rate and an operating income growth rate that exceeded the revenue growth rate, indicating that the profitability of the business is improving. Regarding Rakuten Ichiba, both the number of purchasers and the average spend per customer have increased year-on-year, resulting in an expansion of GMS. Strengthening collaboration with Rakuten Mobile will be key to accelerating future growth. Average GMS of Rakuten Mobile subscribers is 47.6% higher than that of non-subscribers. Currently, the proportion of Rakuten Mobile subscribers among all monthly active users of Ichiba is 15.7%.
We aim to increase this ratio through initiatives such as promoting awareness of SPU benefits and holding exclusive presales for mobile subscribers. In addition, the number of products eligible for the Rakuten SAIKYO Next-Day Delivery service, which was launched in July last year, is steadily increasing. Lastly, the number of overseas affiliated merchants, which are operated by overseas companies or agents has recently surpassed 1,000. The GMS of overseas affiliated merchants is growing at a double-digit rate, and this is also contributing to the expansion of Rakuten Ichiba's overall GMS.
Next, regarding Travel, while the overall domestic market is on a declining trend, Rakuten has maintained a flat growth rate. On the other hand, the global travel GTV, including inbound travel, has expanded significantly. In particular, we are currently expanding our market share of inbound travel to Japan, growing at a faster rate than the overall market. We expect global travel GTV to continue to drive growth in the future. Therefore, we will work to improve the UI and UX of Rakuten Travel's global site. And in our B2B business through Rakuten Travel Exchange, we will focus on increasing the number of partner properties. As a global OTA, we aim for further business expansion.
In the logistics business, we implemented a price revision for Rakuten Super Logistics, or RSL for short, starting in June 2025. In light of recent increases in material and fuel costs, we had already revised prices once last year, but we continue to offer competitive pricing compared to other companies. Yet both the number of merchants using the service and the RSL shipping ratio in Rakuten Ichiba's total handled parcel volume are increasing. By utilizing RSL, merchants are able to focus on their core operations, which in turn leads to growth in their revenue and contributes to the expansion of Rakuten Ichiba. We will continue to work on increasing the number of merchants using our service.
Additionally, although there was an administrative penalty related to delivery operations at one of our partner companies, there has been no impact on merchants using RSL, and we are continuing to provide stable service. So please rest assured. Finally, regarding the International Business Unit, revenue increased by 1.9% year-on-year to $481 million, and non-GAAP operating income saw a significant increase of 52.1% year-on-year to $10.2 million. Within this, Rakuten Rewards has been affected by the trend of U.S. companies reducing their marketing expenses. However, both revenue and profit have remained flat while implementing cost controls. Rakuten Viber is showing strong growth in both communication and advertising revenue as the market expands. In addition, Rakuten Viki has achieved increases in both revenue and profit, driven by the expansion of subscriptions and the enhancement of its content lineup.
Next, I will explain the fintech segment. Segment revenue increased by 14.8% year-on-year to JPY 232.7 billion, and non-GAAP operating income rose by 12.2% to JPY 43.4 billion. The customer base for each service continues to expand, and in particular, the increase in shopping GTV for Rakuten Card and the growth in interest income at Rakuten Bank drove revenue growth this quarter. In addition, operational efficiency improvements are progressing across businesses, resulting in increased profits, especially at Rakuten Bank and Rakuten Payment. Regarding the main KPIs, Rakuten Card shopping GTV increased by 10.2% year-on-year to JPY 6.5 trillion. At Rakuten Bank, the number of accounts surpassed 17 million and deposit balances also grew steadily by 7.1%.
At Rakuten Securities, the total number of accounts increased by 10.9% year-on-year to 12.56 million and the number of NISA accounts, which boasts the industry's top market share, rose by 18.2% to 6.53 million. Deposited assets are also approaching JPY 40 trillion, which demonstrates that the customer base for our fintech services is continuing to expand. Looking at each business, Rakuten Card has continued to grow steadily with revenue increasing by 9.8% year-on-year to JPY 91.2 billion, driven by an increase in shopping GTV, which in turn was a result of an expanding customer base and a rise in average transaction value.
Operating income decreased by 4.5% year-on-year, mainly due to an increase in financial costs on the funding side. However, since about 80% of Rakuten Card's funding comes from Rakuten Bank, the overall performance of the group remains very strong. Rakuten Payment is also performing very well, having achieved the #1 customer satisfaction ranking for 3 consecutive years for the first time in history. The number of users of the Rakuten Pay app continues to increase and transaction volume is also growing, driving a strong expansion in operating income. I believe we are seeing very positive growth in this area.
Rakuten Bank has already announced its financial results separately, but in addition to the growth of accounts and deposit balances, it continues to significantly expand its interest income in the current environment of rising interest rates. For the April-June period, ordinary income increased by 40.8% to JPY 57.5 billion. Ordinary profit rose by 56.8% to JPY 23.9 billion, and ROE was 21.6%. This demonstrates that we are achieving very efficient growth.
At Rakuten Securities, the expansion of the customer base driven by the new NISA continues, and we have achieved record high quarterly revenue. Operating income has decreased due to increased costs resulting from increased domestic stock transaction volume. However, since our revenue sources have diversified beyond stocks to include margin trading, bonds, FX and others, we consider this to be within the normal range of quarterly fluctuations. Regarding security, although there have been incidents affecting companies in the industry, we completed all necessary countermeasures by the end of May, including various authentication measures. Since then, there have been no incidents in our service. We hope that after setting up these features, everyone can use our services with peace of mind.
Next, regarding the insurance business, both life insurance and general insurance sales are performing well, resulting in increased revenue. We will continue to strengthen our selection and concentration strategy by focusing on products and sales channels tailored to each type of insurance. As for Rakuten General Insurance, losses have increased due to a onetime impact from accounting adjustments. However, we are intensively implementing projects aimed at continued cost control and revenue improvement.
Finally, I will explain the Mobile segment. Revenue increased by 18.1% year-on-year to JPY 112.1 billion, with both Rakuten Mobile and Rakuten Symphony showing solid growth. Although operating income remains negative, the magnitude of improvement is significant at JPY 16.9 billion. EBITDA improved by JPY 21.6 billion year-on-year, reaching JPY 9.6 billion. The segment has turned profitable on an EBITDA basis. I will now explain the business performance of Rakuten Mobile on a stand-alone basis. Revenue increased by 33.5% year-on-year to JPY 90.6 billion, and operating losses are also steadily improving. As I mentioned at the beginning, EBITDA improved by JPY 19.1 billion year-on-year, resulting in a profit of JPY 5.6 billion, further expanding the positive profitability from the previous quarter.
Pre-marketing cash flow, which is the cash flow from existing subscribers, excluding marketing expenses, reached JPY 21 billion this quarter, and this is also expanding nicely. At the end of the second quarter, the number of subscribers was 8.97 million, and the churn rate for the quarter was 1.4%. Although the churn rate had increased in the previous quarter due to the spring sales season, it is gradually returning to normal. ARPU increased by JPY 40 year-on-year to JPY 2,861 and MNO service revenue grew by 26.9%, indicating stable growth. In the second quarter, the net increase in subscribers was 393,000 with improvements seen in both the number of activations and cancellations, resulting in stronger growth compared to the previous quarter. In the second half of the year, we aim to further accelerate the pace of net additions and achieve the milestone of 10 million lines as soon as possible.
Regarding the churn rate, while the average for the second quarter was 1.4%, it improved to 1.26% in June. In addition to the end of the spring sales season, the impact of price revisions by some carriers has also contributed, bringing the rate down to the same level as last autumn. I believe this indicates that customer retention is progressing. ARPU increased by JPY 40 year-on-year to JPY 2,861 with data ARPU continuing to be the main driver of growth for both consumer and corporate segments. Net ARPU, which is directly linked to Rakuten Mobile's operating income and EBITDA, increased by JPY 114 year-on-year to JPY 2,474. As for ecosystem ARPU, there has been a slight decrease, but this is due to dilution from an increase in new contracts by users who are new to the Ecosystem or by light users. Over time, we expect these users to become more loyal, leading to an increase in their ARPU.
The average daily data usage for B2C users has now exceeded 1 gigabyte. In particular, users who activated their service between January and March of this year are consuming even more data, averaging 1.2 gigabytes per day. This is also expected to be a driver for further ARPU growth going forward. In the previous financial results announcement, we shared our plan to add more than 10,000 new base stations within the year to address coverage holes and increase capacity. As of July, we have completed the installation of 2,930 base stations. We will accelerate the pace in the second half of the year, aiming to improve network quality, which we believe will lead to faster contract acquisition and a further reduction in churn rate. We have also made significant improvements in network stability.
According to a third-party survey, the percentage of time with no signal availability, that is periods when mobile phone connectivity was unavailable has decreased substantially, catching up with competitors. In addition to improving network quality, we are also strengthening our product offerings. As already announced, starting in October, we will launch the Rakuten SAIKYO U-NEXT package. No matter how many videos you watch or how much data you use, it is a very attractive package at just JPY 3,980 per month. We also want our Ecosystem's loyal users to enjoy even greater benefits with Rakuten Mobile. So we are enhancing perks for Rakuten Card users. Starting in July, we have introduced a program that provides a monthly data discount coupon, 5 gigabytes for Premium Card members and 10 gigabytes for Black Card members.
Our B2B services are also steadily increasing in customer acquisition. The number of corporate contracts has surpassed 20,000, reaching 21,796 companies as of the end of June. According to an external survey, we have received the top rating among carriers in 2 categories: cost performance and speed of service activation. We believe that our customers are highly satisfied with both the cost and service aspects. In our discussions with people from various industries, we often hear about challenges that are unique to each sector, and we believe that industry-specific tailor-made packages are necessary. Thus, we have prepared and begun offering these types of industry-specific DX packages.
Finally, I would like to provide an update on Rakuten Symphony for this quarter. In the second quarter, we signed new contracts and established a sales partnership for our products with 6 companies. In particular, AT&T has been using our product, Rakuten Site Management, which allows for the management of base station deployment through a single application interface, and they have decided to enhance its usage. With this, we believe that our products are steadily gaining recognition within the industry. We have also launched new products, and we will continue to work hard to establish our position in the telecommunications industry, especially as a software vendor for Open RAN. That concludes my presentation. Thank you very much.
This is Hirose, and I will explain our financial strategy. Regarding consolidated business results, revenue increased by 11% year-on-year to JPY 596.4 billion, and non-GAAP operating income increased by JPY 31.9 billion year-on-year to JPY 20.1 billion, achieving both higher revenue and profit. As for the main items below non-GAAP operating income, first, in terms of nonrecurring items, Rakuten Card received a notification of Correction for Consumption Tax and Local Tax from the Tokyo Regional Taxation Bureau in July 2025 regarding funding transactions related to the securitization of card receivables in previous years. As a result, JPY 4.9 billion was recorded as expenses related to additional taxes and delinquency charges, et cetera.
In addition, JPY 1.0 billion was recorded as compensation for financial losses incurred by customers due to an authorized access at Rakuten Securities. Rakuten Card conducts securitization of card receivables as a means of raising funds. The company considers them to be borrowings regarding the treatment of consumption tax on these transactions and therefore, untaxable transaction. However, the tax authorities require them to be treated as nontaxable sales, resulting in a discrepancy. In this case, the discrepancy has not been resolved, and the company has taken measures such as additional taxation in response to the notification of correction. Rakuten Card has consistently endeavored to ensure appropriate tax handling in accordance with laws and regulations, seeking advice from external experts and will continue to assert the legality of its tax handling to the tax authorities. Despite these factors, IFRS operating income increased by JPY 27.2 billion year-on-year to JPY 8.8 billion.
Next, in terms of financial income and expenses, mainly due to fluctuations in hedging gains and losses arising from currency swaps related to foreign currency-denominated perpetual subordinated bonds, there was a decrease in income of JPY 29.2 billion. Accounting-wise, perpetual subordinated bonds are classified as equity. And since hedge accounting does not apply, foreign exchange fluctuations are reflected as hedging gains or losses. However, these do not involve cash outflows and are offset by fluctuations in the unrealized gains or losses on perpetual subordinated bonds. So there is no material impact on the financial statements. Corporate income tax expenses increased by 88.6% year-on-year to JPY 19.7 billion, mainly due to Rakuten Card leaving the group tax consolidation system. As a result of these factors, quarterly net loss was JPY 40.1 billion.
Next, I will explain our financial strategy. Our financial policy is to enhance corporate value through the establishment of a stable financial base and appropriate capital allocation, and we aim to maintain medium-term financial soundness by continuously improving our credit profile. On the business side, we are working on continuous profit growth in our core businesses, company-wide efficiency improvements and cost reductions and the reduction of working capital. On the financial side, we are reducing interest-bearing debt and proactively managing the redemption schedule of corporate bonds. For specific medium-term financial targets, we aim to keep the ratio of net interest-bearing debt to non-GAAP EBITDA in non-fintech businesses within 5x and to achieve a consolidated equity ratio of 10%. We continue to believe that there is no need to change our financial targets and policies. However, as I will explain on the next slide, in light of the uncertain macroeconomic environment, we are currently conducting our financial operations in a conservative manner.
In addition, we have completed the scheduled redemption of JPY 400 billion in retail bonds for this year. And as of June 2025, our total interest-bearing debt has decreased by approximately JPY 425 billion compared to the end of last year. Recently, we have issued both wholesale bonds and retail bonds in the domestic market. From the perspective of diversifying funding sources in our financial strategy, we position not only overseas markets, but also the domestic capital market, including retail as important funding channels. With regard to the wholesale bonds, we believe that by successfully issuing our first sustainability bond, we have acquired yet another new means of funding. As for the retail bonds, amid ongoing uncertainty in the macroeconomic environment, our aim is to conservatively secure on-hand liquidity.
We believe that our credit profile is continuously improving. Although uncertainty in the global economy persists, as can be seen from the trends in Japanese government bond yields and our domestic unsecured bond yields, the spread has tightened, which we believe reflects the improvement in our credit profile. In fact, regarding the recently issued retail bonds compared to those issued in 2023, the maturity has been extended, yet the interest rate has tightened. Even in a phase where the base rate, namely government bond yields, is rising, the narrowing of the spread means that we have been able to effectively lower our actual funding costs. This recent issuance of domestic bonds represents a re-access to the domestic capital market, which we believe will contribute to the expansion of our future funding base and is in line with our financial strategy of maintaining medium-term financial soundness.
As I explained earlier, our medium-term financial target is to keep the ratio of net interest-bearing debt to non-GAAP EBITDA in non-fintech businesses within 5x. We aim to achieve this target by 2027 through reducing interest-bearing debt, ensuring continuous profit growth in our core businesses and achieving profitability in our mobile business. For the current fiscal year 2025, we had previously set the target at around 9x by the end of the year. However, due to progress in EBITDA in the mobile business, the ratio has already reached 9x as of the end of the second quarter. Therefore, we have revised our target for this fiscal year to around 8.5x. Going forward, we will continue to reduce interest-bearing debt and enhance the cash flow generation capabilities of each business, aiming to bring the ratio within 5x by 2027. Next, our Chief AI and Data Officer, Ting, will explain our initiatives related to AI. Thank you very much.
Hello, everyone. I'm Ting Cai, the Chief AI and Data Officer for Rakuten Group. Today, I will let my avatar share our latest updates with you as an experiment to leverage AI for better efficiency. I'm excited to share the progress we're making on AI-nization, our effort to infuse AI into everything we do for our customers, partners and Rakutenians. Our vision is to augment human creativity with the power of AI by further leveraging our unique data and extensive channels, which are our strengths, we believe we can accelerate our growth flywheel more than ever before. We continue to strengthen our deep learning foundation, invest further in large language models and enhance and expand our consumer-facing and business-to-business services.
Today, we'll be presenting the new products and services launched since the first quarter. We continue to improve our search quality from semantic search, visual search and now to personalized search. Based on their demographic data, behavioral data, purchase history, brand affinity and other signals, we can now display more relevant search results tailored to each individual user. For example, a simple search for jacket can display completely different search results for different users, tailored to each user's characteristics. By returning more relevant results for each user, we were able to engage with users more and increase sales for merchants on Rakuten Ichiba. I want to share a very exciting new launch. We're using Rakuten AI on the Rakuten promotion platform to optimize ad delivery across the Ecosystem. By understanding the data we have, we can better match advertising with the relevant audience. This helps to improve both customer experience and advertiser returns.
We're also using AI to optimize which channel to deliver ads and when to deliver ads. Search is one of our best channels that demonstrated high returns to advertisers because when you search, the shopping intent is strong and you are more ready to purchase. On other channels, where user intent is exploratory in nature, we are reducing the cost per click to improve the return for advertisers. The new platform allows us to make full use of our ad inventory by delivering the right ads to the right customers at the right time on the right channel. It's great for advertisers and great for customers. Thousands of merchants have opted into the program and are seeing higher return on advertising spend.
Next, we've also upgraded our recommendation algorithms with Factorization Machine, which learns hidden user preferences from their behavior and learning to rank which predicts and ranks the most relevant items for each individual user. As a result, we've seen significant contributions on Rakuten Ichiba's in-shop pages and Rakuten Rakuma. In an A/B test conducted on Rakuten Ichiba, we saw purchase volume increase by 26%. On Rakuten Rakuma, a similar A/B test saw an increase of 34%. These results will directly contribute to sales. The numbers are impressive, but the macro level story is even more important. With AI, everyone wins. Customers find exactly what they need faster, merchants sell more and Rakuten earns more revenue. To really understand AI, you have to use AI. This is why we built Rakuten AI for Rakutenians, a suite of AI tools and services to enable everyone at Rakuten to be more creative and more productive.
Over 15,000 Rakutenians are using AI every day to get more done and drive more impact. They've created 20,000 custom AI tools and templates across a range of tasks from creating more compelling marketing content to coding to administrative tasks like managing email and recapping meetings. My favorite part of Rakuten AI for Rakutenians is that the team building AI is using AI to work faster and smarter by deploying AI tools through the development cycle from requirement gathering to product definition, prototyping, testing and operations, the Rakuten AI for Rakutenians engineering team was able to reduce the time to release by up to 80%. We used to release new features monthly, but now we can do it weekly. High-performance Japanese language LLMs aren't just important to drive business growth, they're a critical strategic asset for Japan.
Recently, we were selected by the Ministry of Economy, Trade and Industry and NEDO to join the Generative AI Accelerator Challenge to help achieve that goal. Together, we'll co-create the next generation of open-weight foundational AI model for Japan, making the power of AI accessible to everyone. Our shared goal is to build a best-in-class Japanese language model that lifts up all of Japan, pushes the boundaries of AI innovation, re-asserts Japan storied history of technical leadership and innovation. Of particular importance is the enhancement of memory capacity through the use of short-term memory, long-term memory and external memory. AI performance is gradually becoming more commoditized. As this happens, how well it understands you becomes more important than ever. Memory enhancement is essential, and we intend to build lasting relationships with our users based on the value of our Ecosystem through these efforts. It's an honor to work on this important project, particularly as we move into the Agentic AI age.
On July 30, we also announced a full-scale launch of Rakuten AI, an Agentic AI platform. At the heart of Rakuten AI is a library of powerful agents that can help you in your personal and professional life. They are designed to help you tackle a range of daily tasks. Need help getting your research paper started? Use the writing partner. Need to translate an article from Ukrainian to Japanese? Use the AI translator. Need to create an image for a social media post? No problem, the image creator agent can help you with that. Agents can also be active collaborators in more in-depth, complex scenarios. The Rakuten shopping agent serves as a personal shopper that can help you find the right outfit or track down a great gift. The adventure planner is like an expert travel agent that can help you map out multiple aspects of a future trip from flights to hotels to places to eat. They're powerful partners, and we can't wait to see what you do with them. We've prepared a short video that offers just a taste of what you can do with Rakuten AI. Please try it out today.
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Rakuten — Q2 2025 Earnings Call
Finanzdaten von Rakuten
Umsatz
Der Umsatz stellt die Summe aller Einnahmen eines Unternehmens z. B. für dessen Produkte oder Dienstleistungen dar.
Umsatz (TTM) einfach erklärtDirekte Kosten
Direkte Kosten sind die Kosten, die direkt im Zusammenhang mit der Herstellung des Produkts oder der Dienstleistung entstehen.
Bruttoertrag
Der Bruttoertrag gibt an, wie viel vom Umsatz nach Abzug der direkten Herstellkosten im Unternehmen verbleibt. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der Bruttomarge (engl. Gross Margin).
Brutto Marge einfach erklärtVertriebs- und Verwaltungskosten
Die Vertriebs- & Verwaltungskosten (engl. Selling, General & Administrative expenses, kurz SG&A) beinhalten alle Aufwände für Marketing und den Verkauf sowie die allgemeine Verwaltung des Unternehmens.
Forschungs- und Entwicklungskosten
Die Forschungs- und Entwicklungskosten (engl. research & development costs, kurz R&D) geben Auskunft darüber, wie viel das Unternehmen in die Forschung und die Entwicklung seiner Produkte investiert. Vor allem prozentual vom Umsatz und im Vergleich zu direkten Wettbewerbern sind die Kosten interessant.
EBITDA
Das EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) ist der Gewinn des Unternehmens vor Zinsen, Steuern und Abschreibungen. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der EBITDA-Marge.
Abschreibungen
Abschreibungen stellen Wertminderungen von Vermögensgegenständen des Unternehmens dar (z.B. durch Abnutzung von Maschinen).
EBIT (Operatives Ergebnis)
Das EBIT (engl. Earnings Before Interest and Taxes) ist der Gewinn des Unternehmens vor Zinsen und Steuern, das auch als operatives Ergebnis bezeichnet wird. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von
der EBIT-Marge.
Nettogewinn
Der Nettogewinn stellt den Gewinn oder Verlust nach Abzug aller Kosten dar.
Nettogewinn einfach erklärtaktien.guide Premium
| Mär '26 |
+/-
%
|
||
| Umsatz | 2.577.454 2.577.454 |
11 %
11 %
100 %
|
|
| - Direkte Kosten | 2.440.679 2.440.679 |
5 %
5 %
95 %
|
|
| Bruttoertrag | 136.775 136.775 |
26.052 %
26.052 %
5 %
|
|
| - Vertriebs- und Verwaltungskosten | - - |
-
-
|
|
| - Forschungs- und Entwicklungskosten | - - |
-
-
|
|
| EBITDA | 450.970 450.970 |
48 %
48 %
17 %
|
|
| - Abschreibungen | 311.957 311.957 |
2 %
2 %
12 %
|
|
| EBIT (Operatives Ergebnis) EBIT | 139.013 139.013 |
1.264 %
1.264 %
5 %
|
|
| Nettogewinn | -123.063 -123.063 |
36 %
36 %
-5 %
|
|
Angaben in Millionen JPY.
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Firmenprofil
Rakuten, Inc. ist im Bereich der Internet-Dienstleistungen tätig. Sie ist in den folgenden Segmenten tätig: Internet-Dienste, FinTech und Mobile. Das Segment Internetdienste verwaltet E-Commerce (EC), Online-Cashback, Reisebuchungen sowie Portal- und Digital-Content-Websites. Das FinTech-Segment bietet über das Internet Dienstleistungen im Zusammenhang mit Bank- und Wertpapiergeschäften, Kreditkarten, Lebensversicherungen und elektronischem Geld an. Das Segment Mobile verwaltet Nachrichten- und Kommunikationsdienste und den Verkauf von Mobilgeräten. Das Unternehmen wurde am 7. Februar 1997 von Hiroshi Mikitani gegründet und hat seinen Hauptsitz in Tokio, Japan.
aktien.guide Premium
| Hauptsitz | Japan |
| CEO | Mr. Mikitani |
| Mitarbeiter | 29.419 |
| Gegründet | 1997 |
| Webseite | corp.rakuten.co.jp |


