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📘 Marktkapitalisierung
📈 Was ist das?
Die Marktkapitalisierung zeigt, wie viel ein Unternehmen laut Börse aktuell wert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft Unternehmen in Größenklassen (Large, Mid, Small Cap) einzuordnen und gibt Hinweise auf Marktmacht und Stabilität.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Große Unternehmen gelten als stabiler, zahlen oft Dividenden, wachsen aber langsamer.
- Kleine Firmen können stärker wachsen, sind aber schwankungsanfälliger.
- Die Marktkapitalisierung ist ein guter Indikator für Unternehmensgröße, aber kein Maß für Unter- oder Überbewertung.
📘 Enterprise Value (Unternehmenswert)
📈 Was ist das?
Der Enterprise Value (EV) zeigt, was ein Unternehmen tatsächlich kostet, wenn man es komplett übernehmen würde – inklusive Schulden und abzüglich Cash.
🧮 Wie wird es berechnet?
(= Marktkapitalisierung + Nettoverschuldung)
🏛️ Wofür ist es wichtig?
Der EV ist eine realistischere Bewertungsbasis als die Marktkapitalisierung, da er die Kapitalstruktur berücksichtigt. Er ist Grundlage für Kennzahlen wie EV/FCF oder EV/Sales.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Der Enterprise Value zeigt, was ein Unternehmen tatsächlich wert ist – unabhängig davon, wie es finanziert ist.
- Er ist besonders wichtig für professionelle Investoren, da er eine objektivere Grundlage für Bewertungsvergleiche bietet als die Marktkapitalisierung allein.
- Ein Unternehmen mit hoher Verschuldung erscheint im EV teurer, eines mit viel Cash günstiger – auch wenn sie an der Börse gleich viel wert sind.
📘 Nettoverschuldung
📈 Was ist das?
Die Nettoverschuldung zeigt, wie viele Schulden nach Abzug des verfügbaren Cashs tatsächlich verbleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie zeigt, wie stark ein Unternehmen von Fremdkapital abhängig ist – und wie gut es in der Lage ist, seine Schulden kurzfristig zu bedienen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige oder negative Nettoverschuldung bedeutet hohe finanzielle Stabilität.
- Unternehmen mit viel Cash und geringer Verschuldung sind besser gerüstet für Krisen.
- Eine hohe Nettoverschuldung erhöht das Risiko – besonders bei steigenden Zinsen oder konjunkturellen Schwächen.
📘 Cash
📈 Was ist das?
Der Cashbestand zeigt, wie viele liquide Mittel einem Unternehmen sofort zur Verfügung stehen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Er gibt Auskunft über die finanzielle Flexibilität: Ein hoher Cashbestand ermöglicht Investitionen, Rückkäufe oder Krisenresistenz.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Cashbestand zeigt finanzielle Stärke und Handlungsspielraum.
- Cash kann für Investitionen, Schuldentilgung oder Aktienrückkäufe genutzt werden.
- Allerdings: Zu viel ungenutztes Kapital kann auch auf mangelnde Investitionsideen hinweisen.
📘 Anzahl ausstehender Aktien
📈 Was ist das?
Die Anzahl ausstehender Aktien gibt an, wie viele Aktien eines Unternehmens aktuell im Umlauf sind und von Investoren gehalten werden.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die Grundlage für viele Kennzahlen wie Gewinn je Aktie (EPS), Marktkapitalisierung oder KGV.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Je weniger Aktien im Umlauf sind, desto höher fällt z. B. der Gewinn je Aktie aus – wichtig für Bewertung und Dividendenrendite.
- Aktienrückkäufe verringern die Anzahl ausstehender Aktien – und steigern den Wert je Aktie.
- Kapitalerhöhungen haben den gegenteiligen Effekt: mehr Aktien → Verwässerung der bestehenden Anteile.
📘 Kurs-Gewinn-Verhältnis (KGV)
📈 Was ist das?
Das KGV zeigt, wie oft der Gewinn pro Aktie im aktuellen Aktienkurs enthalten ist – also wie „teuer“ eine Aktie im Verhältnis zum Gewinn ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KGV gehört zu den bekanntesten Bewertungskennzahlen. Es hilft Anlegern einzuschätzen, ob eine Aktie im Vergleich zu ihrem Gewinn eher günstig oder teuer erscheint.
🧮 Berechnung
📊 KGV (TTM) = bezogen auf den Gewinn der letzten 12 Monate (Trailing Twelve Months):🎯 Was bedeutet das für Anleger?
- Ein niedriges KGV kann auf eine günstige Bewertung hindeuten – oder auf Probleme im Geschäftsmodell.
- Ein hohes KGV kann Wachstumserwartungen widerspiegeln – oder eine überbewertete Aktie.
📘 Kurs-Umsatz-Verhältnis (KUV)
📈 Was ist das?
Das KUV zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen – unabhängig vom Gewinn.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KUV ist besonders bei wachstumsstarken oder noch nicht profitablen Unternehmen hilfreich. Es zeigt, wie hoch der Umsatz an der Börse bewertet wird.
🧮 Berechnung
Marktkapitalisierung = 762,33 Mio. € | Umsatz (TTM) = 3,60 Mrd. €
Marktkapitalisierung = 762,33 Mio. € | Umsatz erwartet = 3,61 Mrd. €
🎯 Was bedeutet das für Anleger?
- Ein niedriges KUV kann auf Unterbewertung hindeuten – oder auf schwache Margen.
- Ein hohes KUV kann hohe Erwartungen widerspiegeln – oder übermäßigen Optimismus.
- Besonders sinnvoll bei Wachstumsunternehmen, bei denen der Gewinn oder Free Cashflow (noch) keine Aussagekraft hat.
📘 Unternehmenswert zu Umsatz (EV/Sales)
📈 Was ist das?
EV/Sales zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen, wenn man auch Schulden und Cash berücksichtigt – es ist eine kapitalstrukturbereinigte Version des KUV.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl eignet sich besonders für den Vergleich von Unternehmen mit unterschiedlicher Verschuldung – sie zeigt, wie teuer ein Unternehmen tatsächlich im Verhältnis zum Umsatz ist.
🧮 Berechnung
Enterprise Value = 2,36 Mrd. € | Umsatz (TTM) = 3,60 Mrd. €
Enterprise Value = 2,36 Mrd. € | Umsatz erwartet = 3,61 Mrd. €
🎯 Was bedeutet das für Anleger?
- EV/Sales ist neutral gegenüber der Kapitalstruktur und eignet sich gut für Unternehmensvergleiche.
- Ein niedriges Verhältnis kann auf eine günstig bewertete Aktie hindeuten – ein hohes Verhältnis auf hohe Erwartungen oder Überbewertung.
- Besonders nützlich bei wachstumsstarken, noch nicht profitablen Firmen.
📘 Unternehmenswert zu Free Cashflow (EV/FCF)
📈 Was ist das?
EV/FCF zeigt, wie viele Jahre es dauern würde, bis ein Unternehmen seinen Unternehmenswert durch freien Cashflow „zurückverdient”.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Unternehmen auf Basis ihrer tatsächlichen Cash-Erträge zu bewerten – unabhängig von Bilanzierungsregeln oder buchhalterischem Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriges EV/FCF deutet auf eine günstige Bewertung bei starker Cashgenerierung hin.
- Ein hohes EV/FCF kann entweder auf Optimismus oder auf temporär schwachen Cashflow hindeuten.
- Besonders hilfreich bei reifen, profitablen Unternehmen mit stabilen Cashflows.
📘 Kurs-Buchwert-Verhältnis (KBV)
📈 Was ist das?
Das KBV zeigt, wie hoch der Marktwert eines Unternehmens im Verhältnis zu seinem bilanziellen Eigenkapital ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KBV ist besonders bei Substanzwerten (z. B. Banken, Industrie) relevant. Es hilft Anlegern zu erkennen, ob ein Unternehmen unter oder über seinem buchhalterischen Vermögen bewertet ist.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein KBV unter 1 kann auf Unterbewertung oder schwache Rentabilität hindeuten.
- Ein KBV über 1 zeigt, dass der Markt dem Unternehmen Mehrwert über den Buchwert hinaus zuschreibt (z. B. Marken, Patente, Wachstum).
- Das KBV eignet sich besonders gut für Unternehmen mit stabilen, materiellen Vermögenswerten.
📘 Dividende je Aktie
📈 Was ist das?
Die Dividende je Aktie zeigt, wie viel Geld ein Unternehmen pro Aktie an seine Aktionäre ausschüttet – typischerweise jährlich oder quartalsweise.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die absolute Größe der Auszahlung je Aktie – wichtig für alle, die regelmäßige Erträge suchen oder Dividendenstrategien verfolgen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile oder wachsende Dividende je Aktie ist oft ein Zeichen für ein solides Geschäftsmodell.
- Die Dividende je Aktie allein sagt aber nichts über die Rendite – dafür ist auch der Aktienkurs relevant (→ Dividendenrendite).
- Langfristig steigende Dividenden sind oft ein sehr gutes Merkmal (z. B. Dividenden-Aristokraten).
📘 Dividendenrendite
📈 Was ist das?
Die Dividendenrendite zeigt, wie hoch die Dividende eines Unternehmens im Verhältnis zum Aktienkurs ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft dabei, Dividendenaktien vergleichbar zu machen – unabhängig vom absoluten Auszahlungsbetrag.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile Dividendenrendite kann auf verlässliche Ausschüttungen hinweisen.
- Ein Vergleich der 1J- und 5J-Rendite hilft zu erkennen, ob das Dividendenwachstum mit dem Kurswachstum Schritt hält.
- Eine niedrige Rendite ist nicht zwingend negativ – sie kann auf starkes Kurswachstum hindeuten.
📘 Dividendenwachstum
📈 Was ist das?
Das Dividendenwachstum zeigt, wie stark ein Unternehmen seine Dividende je Aktie über die Zeit gesteigert hat.
🧮 Wie wird es berechnet?
5J: durchschnittliche jährliche Wachstumsrate (CAGR)
🏛️ Wofür ist es wichtig?
Stetig steigende Dividenden gelten als Zeichen für finanzielle Stärke und Aktionärsorientierung – besonders interessant für langfristige Investoren.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein stabiles Dividendenwachstum ist ein Zeichen nachhaltiger Ertragskraft.
- Ein hohes Dividendenwachstum kann ein erheblicher Hebel deiner Rendite sein:
- Wenn ein Unternehmen z. B. 1 € Dividende zahlt und diese über 5 Jahre jährlich um 15 % erhöht, bekommst du im 5. Jahr bereits 2 € je Aktie – doppelt so viel wie zu Beginn!
📘 Ausschüttungsquote (Payout)
📈 Was ist das?
Die Ausschüttungsquote zeigt, wie viel Prozent des Unternehmensgewinns (pro Aktie) als Dividende an die Aktionäre ausgeschüttet wird.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Quote hilft einzuschätzen, ob eine Dividende auf Dauer tragfähig ist – besonders im Verhältnis zum erzielten Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige Ausschüttungsquote bedeutet: Das Unternehmen behält einen größeren Teil des Gewinns für Investitionen – typisch für Wachstumsunternehmen.
- Eine moderate Quote (z. B. 25–50 %) steht oft für ein gesundes Gleichgewicht zwischen Ausschüttung und Zukunftsinvestitionen.
- Hohe Ausschüttungsquoten können attraktiv wirken, sind aber riskanter, wenn die Gewinne schwanken oder sinken.
📘 Dividendensteigerungen in Folge (Erhöhungen)
📈 Was ist das?
Diese Kennzahl zeigt, wie viele Jahre in Folge ein Unternehmen seine Dividende pro Aktie erhöht hat – ohne Kürzung oder Aussetzung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Ein langer Track Record kontinuierlicher Erhöhungen spricht für Verlässlichkeit, solide Finanzen und aktionärsfreundliche Unternehmenspolitik.
🎯 Was bedeutet das für Anleger?
- Ein langer Zeitraum mit Dividendensteigerungen stärkt das Vertrauen – besonders in Krisenzeiten.
- Solche Unternehmen gelten als verlässlich und planbar für Einkommensinvestoren.
- Je länger die Serie, desto stärker das Commitment gegenüber den Aktionären.
📘 Umsatz
📈 Was ist das?
Der Umsatz zeigt, wie viel ein Unternehmen insgesamt mit seinen Produkten und Dienstleistungen verdient – also den Bruttoerlös vor Abzug von Kosten.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Umsatz ist eine der zentralen Kennzahlen zur Einschätzung der Unternehmensgröße, Marktstellung und Wachstumskraft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein wachsender Umsatz zeigt eine steigende Nachfrage und kann ein guter Frühindikator für Gewinnsteigerungen sein.
- Vergleiche von aktuellem und erwartetem Umsatz geben Hinweise auf das Marktumfeld und Analystenerwartungen.
- Wichtig: Starker Umsatz allein genügt nicht – auch Margen und Profitabilität zählen.
📘 EBITDA
📈 Was ist das?
EBITDA steht für „Earnings Before Interest, Taxes, Depreciation and Amortization“ – also Gewinn vor Zinsen, Steuern und Abschreibungen. Es zeigt das operative Ergebnis eines Unternehmens, bereinigt um bilanztechnische und finanzierungsbedingte Effekte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBITDA ist eine verbreitete Kennzahl zur Beurteilung der operativen Leistungsfähigkeit – insbesondere bei kapitalintensiven Unternehmen oder im internationalen Vergleich.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes oder wachsendes EBITDA spricht für starke operative Erträge – unabhängig von Bilanzierung oder Steuerlast.
- EBITDA ist besonders nützlich, um Unternehmen branchenübergreifend zu vergleichen.
- Wichtig: EBITDA ist keine offizielle Gewinnkennzahl – Abschreibungen und Finanzierungskosten werden ausgeklammert.
📘 EBIT
📈 Was ist das?
EBIT steht für „Earnings Before Interest and Taxes“ – also Gewinn vor Zinsen und Steuern. Es zeigt das operative Ergebnis eines Unternehmens nach Abschreibungen, aber vor Finanzierungs- und Steueraufwand.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBIT ist eine zentrale Kennzahl zur Beurteilung der Profitabilität aus dem Kerngeschäft – unabhängig von Kapitalstruktur oder Steuersystem.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes EBIT deutet auf ein profitables Kerngeschäft hin – vor Zinslasten oder steuerlichen Effekten.
- Es erlaubt objektivere Vergleiche zwischen Unternehmen mit unterschiedlicher Finanzierung.
- Im Vergleich mit EBITDA zeigt EBIT bereits den Einfluss von Abschreibungen auf das operative Ergebnis.
📘 Nettogewinn
📈 Was ist das?
Der Nettogewinn ist der verbleibende Jahresüberschuss (oder -fehlbetrag) eines Unternehmens – nach Abzug aller Kosten, Steuern, Zinsen und Abschreibungen
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Nettogewinn ist die zentrale Erfolgskennzahl – er zeigt, wie profitabel ein Unternehmen nach allen Kosten tatsächlich arbeitet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein steigender Nettogewinn zeigt, dass das Unternehmen effizient wirtschaftet – trotz aller Kosten.
- Die Entwicklung des Gewinns beeinflusst z. B. direkt das KGV und weitere Kennzahlen.
- Im Zeitverlauf lässt sich ablesen, wie stabil und profitabel ein Geschäftsmodell wirklich ist.
📘 Free Cashflow (FCF)
📈 Was ist das?
Der Free Cashflow gibt Aufschluss über die echte finanzielle Stärke eines Unternehmens – unabhängig von Bilanzierungsregeln. Er zeigt, wie viel Spielraum für Dividenden, Aktienrückkäufe oder Schuldenabbau besteht.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
FCF reflects a company’s real financial strength – regardless of accounting profits. It shows how much flexibility a company has for dividends, share buybacks, or debt reduction.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow bedeutet, dass ein Unternehmen echte Finanzkraft besitzt – unabhängig vom bilanzierten Gewinn.
- Er ist oft die solideste Grundlage für nachhaltige Dividenden und Aktienrückkäufe.
- Sinkender FCF kann ein Warnsignal sein – auch wenn der Gewinn stabil aussieht.
📘 Umsatzwachstum
📈 Was ist das?
Das Umsatzwachstum zeigt, wie stark sich die Erlöse eines Unternehmens im Vergleich zum Vorjahr verändert haben – tatsächlich (TTM) und auf Prognosebasis (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (Umsatz erwartet ÷ Umsatz Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein wachsender Umsatz ist ein zentrales Signal für steigende Nachfrage, Geschäftsausweitung und Marktanteilsgewinne – besonders bei Wachstumsunternehmen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachstum ist der Motor langfristiger Wertsteigerung – besonders bei Technologie- und Wachstumsaktien.
- Wichtig ist nicht nur das aktuelle Wachstum, sondern auch dessen Nachhaltigkeit.
- Prognosen zeigen, ob Analysten weiteres Potenzial erwarten – oder eine Verlangsamung.
📘 EBITDA-Wachstum
📈 Was ist das?
Das EBITDA-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens vor Zinsen, Steuern und Abschreibungen im Vergleich zum Vorjahr gestiegen oder gesunken ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBITDA ÷ EBITDA Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein steigendes EBITDA ist ein Zeichen für verbesserte operative Ertragskraft – unabhängig von Finanzierungsstruktur oder Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Starkes EBITDA-Wachstum signalisiert operative Effizienz und Skalierung – besonders relevant in Wachstumsphasen.
- EBITDA-Wachstum ist ein Frühindikator für Margen- und Gewinnentwicklung – sollte aber stets im Zusammenhang mit Umsatz und EBIT betrachtet werden.
📘 EBIT Wachstum
📈 Was ist das?
Das EBIT-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens (nach Abschreibungen, aber vor Zinsen und Steuern) im Vergleich zum Vorjahr gewachsen ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBIT ÷ EBIT Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Das EBIT-Wachstum ist ein direkter Indikator für die wirtschaftliche Entwicklung des operativen Geschäfts – unter Berücksichtigung der Kapitalintensität (Abschreibungen).
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Steigendes EBIT signalisiert wachsende operative Rentabilität – auch unter Berücksichtigung von Abschreibungen.
- Das EBIT-Wachstum ist ein wichtiges Maß zur Beurteilung von Geschäftsmodellen mit hohen Investitionskosten.
- Im Zusammenspiel mit Umsatz- und EBITDA-Wachstum ergibt sich ein umfassendes Bild zur operativen Entwicklung.
📘 Nettogewinn-Wachstum
📈 Was ist das?
Das Nettogewinn-Wachstum zeigt, wie stark der Jahresüberschuss eines Unternehmens gegenüber dem Vorjahr gestiegen oder gesunken ist – sowohl tatsächlich (TTM) als auch auf Basis von Prognosen (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (erwarteter Nettogewinn ÷ Nettogewinn Vorjahr − 1) × 100
Der erwartete Wert basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Der Gewinn ist die entscheidende Ergebnisgröße für ein Unternehmen. Ein wachsender Nettogewinn deutet auf steigende Effizienz, stabile Kostenkontrolle und nachhaltige Ertragskraft hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachsender Nettogewinn stärkt die Bewertung, Dividendenfähigkeit und Kursfantasie.
- Stagnierender oder rückläufiger Gewinn trotz Umsatzwachstum kann auf Margendruck hinweisen.
📘 Free Cashflow-Wachstum
📈 Was ist das?
Das Free-Cashflow-Wachstum zeigt, wie sich der freie Mittelzufluss eines Unternehmens im Vergleich zum Vorjahr verändert hat – also der Betrag, der nach allen operativen Ausgaben und Investitionen übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Free Cashflow ist der echte, verfügbare Geldzufluss. Wachstum in diesem Bereich ist ein Zeichen für finanzielle Stärke und steigende Flexibilität bei Dividenden, Rückkäufen oder Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Sinkender Free Cashflow kann auf steigende Investitionen, höhere Kosten oder stagnierende operative Erträge hindeuten.
- Besonders bei Dividendenwerten ist das FCF-Wachstum wichtig – denn Dividenden werden letztlich aus dem verfügbaren Cash gezahlt.
- Ein negativer Trend sollte genauer analysiert werden – er ist nicht zwangsläufig schlecht, aber potenziell ein Warnsignal.
📘 Bruttomarge
📈 Was ist das?
Die Bruttomarge zeigt, wie viel vom Umsatz nach Abzug der direkten Herstellungskosten (Material, Produktion) als Bruttogewinn übrig bleibt – also der „Rohgewinn“ eines Unternehmens.
🧮 Wie wird es berechnet?
Auch: Bruttomarge = Bruttogewinn ÷ Umsatz × 100
🏛️ Wofür ist es wichtig?
Die Bruttomarge gibt Aufschluss über die Profitabilität eines Produkts oder Geschäftsmodells vor Fixkosten, Steuern und Zinsen. Sie zeigt, wie effizient ein Unternehmen produzieren oder einkaufen kann.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Bruttomarge deutet auf starke Preissetzungsmacht und effiziente Herstellung hin.
- Sinkende Bruttomargen können auf Kostensteigerungen oder Preisdruck hindeuten.
- Besonders im Vergleich zu Wettbewerbern liefert die Bruttomarge wertvolle Einblicke in die Geschäftsqualität.
📘 EBITDA-Marge
📈 Was ist das?
Die EBITDA-Marge zeigt, wie viel vom Umsatz als operativer Gewinn vor Zinsen, Steuern und Abschreibungen (EBITDA) übrig bleibt. Sie misst die operative Effizienz – ohne Verzerrungen durch Finanzierung oder Buchwerte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBITDA-Marge hilft zu verstehen, wie viel operativer Gewinn ein Unternehmen aus jedem Euro Umsatz erzielt – unabhängig von Kapitalstruktur oder steuerlichem Umfeld.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBITDA-Marge zeigt starke operative Ertragskraft – unabhängig von Bilanzierungseffekten.
- Die Marge ermöglicht gute Vergleiche zwischen Unternehmen und Branchen.
- Ein stabiler oder wachsender Wert kann auf effiziente Kostenkontrolle und Skalierbarkeit hindeuten.
📘 EBIT-Marge
📈 Was ist das?
Die EBIT-Marge zeigt, wie viel Prozent des Umsatzes als operativer Gewinn nach Abschreibungen, aber vor Zinsen und Steuern übrig bleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBIT-Marge misst die operative Ertragskraft eines Unternehmens unter Berücksichtigung der Kapitalintensität (z. B. Maschinen, Anlagen). Sie eignet sich gut zum Vergleich von Geschäftsmodellen mit unterschiedlich hohen Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBIT-Marge zeigt, dass ein Unternehmen auch nach Abschreibungen effizient arbeitet.
- Sie ist besonders relevant in kapitalintensiven Branchen.
- Langfristig stabile oder steigende Margen sind ein Zeichen wirtschaftlicher Stärke und Preissetzungsmacht.
📘 Nettomarge
📈 Was ist das?
Die Nettomarge zeigt, wie viel vom Umsatz am Ende als „Reingewinn“ übrig bleibt – also nach Abzug aller Kosten, Zinsen, Steuern und Abschreibungen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Nettomarge gibt an, wie effizient ein Unternehmen über alle Stufen hinweg wirtschaftet. Sie zeigt, wie viel Gewinn tatsächlich je Euro Umsatz übrig bleibt.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Nettomarge zeigt, dass ein Unternehmen nicht nur operativ stark ist, sondern auch seine Finanzierung und Steuerbelastung im Griff hat.
- Vergleiche mit Wettbewerbern geben Einblicke in die wirtschaftliche Qualität.
- Sinkende Nettomargen trotz Umsatzwachstum können ein Warnsignal sein – etwa für steigende Kosten oder sinkende Effizienz.
📘 Free Cashflow Marge
📈 Was ist das?
Die Free-Cashflow-Marge zeigt, wie viel vom Umsatz nach Abzug aller operativen Ausgaben und Investitionen tatsächlich als freier Mittelzufluss übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Marge misst die echte Liquidität, die ein Unternehmen erwirtschaftet – unabhängig von Bilanzierungsregeln oder Abschreibungen. Sie ist besonders relevant für Dividenden, Rückkäufe und Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Free-Cashflow-Marge zeigt, dass ein Unternehmen nachhaltig liquide Mittel erwirtschaftet.
- Sie ist ein starkes Signal für finanzielle Stabilität und Ausschüttungspotenzial.
- Wichtig ist der langfristige Trend – sinkende Werte können auf steigende Investitionen oder rückläufige operative Effizienz hindeuten.
📘 Eigenkapitalquote
📈 Was ist das?
Die Eigenkapitalquote zeigt, wie hoch der Anteil des Eigenkapitals an der Bilanzsumme eines Unternehmens ist – also wie stark es sich aus eigenen Mitteln finanziert.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Eine hohe Eigenkapitalquote steht für finanzielle Stabilität, Krisenfestigkeit und gute Bonität. Sie ist besonders relevant bei der Beurteilung der Verschuldung.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalquote signalisiert finanzielle Stabilität – besonders in Krisenzeiten.
- Ein niedriger Wert kann auf ein höheres Risiko oder eine aggressive Verschuldung hinweisen.
- Wichtig: Die Eigenkapitalquote sollte immer gemeinsam mit der Eigenkapitalrendite betrachtet werden. Nur so lässt sich beurteilen, ob ein Unternehmen nicht nur solide, sondern auch effizient wirtschaftet.
📘 Eigenkapitalrendite (ROE)
📈 Was ist das?
Die Eigenkapitalrendite zeigt, wie effizient ein Unternehmen mit dem Kapital seiner Aktionäre arbeitet – also wie viel Gewinn es pro Euro Eigenkapital erwirtschaftet.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Eigenkapitalrendite ist eine zentrale Rentabilitätskennzahl. Sie hilft Anlegern zu erkennen, ob das Unternehmen eine attraktive Verzinsung auf das eingesetzte Eigenkapital erwirtschaftet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalrendite spricht für ein starkes, effizientes Geschäftsmodell.
- Besonders interessant ist sie bei kapitalintensiven Firmen oder solchen mit hoher Eigenkapitalquote.
- Wichtig: Ein sehr hoher ROE kann auch auf hohe Schulden hinweisen – daher sollte sie immer im Kontext mit der Eigenkapitalquote betrachtet werden.
📘 Return on Capital Employed (ROCE)
📈 Was ist das?
ROCE misst die Gesamtrentabilität eines Unternehmens – also wie effizient es das eingesetzte Kapital (Eigen- und Fremdkapital) zur Gewinnerzielung nutzt.
🧮 Wie wird es berechnet?
Das eingesetzte Kapital ist das gesamte betriebsnotwendige Kapital, unabhängig von der Finanzierungsquelle.
🏛️ Wofür ist es wichtig?
ROCE eignet sich besonders gut für den Vergleich unterschiedlich finanzierter Unternehmen. Es zeigt, wie effektiv ein Unternehmen Kapital investiert – unabhängig von der Kapitalstruktur.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROCE zeigt, dass ein Unternehmen sein Kapital effizient einsetzt – unabhängig davon, ob es durch Eigen- oder Fremdkapital finanziert ist.
- Je höher der ROCE im Vergleich zu ähnlichen Unternehmen, desto mehr Wert schafft das Unternehmen mit seinem investierten Kapital.
- Besonders wichtig ist der ROCE bei Firmen mit hohen Investitionen – z. B. in Industrie, Energie oder Infrastruktur.
📘 Return on Invested Capital (ROIC)
📈 Was ist das?
ROIC zeigt, wie effizient ein Unternehmen das Kapital investiert, das langfristig im operativen Geschäft gebunden ist – unabhängig davon, ob es aus Eigen- oder Fremdkapital stammt.
🧮 Wie wird es berechnet?
- NOPAT = „Net Operating Profit After Taxes“
- Investiertes Kapital = operatives Vermögen abzüglich nicht-verzinster Schulden
🏛️ Wofür ist es wichtig?
ROIC ist eine der präzisesten Kennzahlen zur Bewertung der Kapitalrendite – besonders im Vergleich zur Eigenkapitalrendite, weil es Verzerrungen durch Schulden vermeidet. Er zeigt, ob ein Unternehmen Mehrwert für alle Kapitalgeber schafft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROIC zeigt, wie gut ein Unternehmen mit dem tatsächlich investierten (betriebsnotwendigen) Kapital wirtschaftet.
- Im Unterschied zu ROCE wird nur Kapital betrachtet, das wirklich zur Finanzierung operativer Aktivitäten dient – und verzinst werden muss.
- Besonders hilfreich, um die Kapitalrendite von Unternehmen mit viel „überschüssigem“ Kapital oder zinsfreien Verbindlichkeiten realistisch zu vergleichen.
📘 Verschuldungsgrad (Leverage Ratio)
📈 Was ist das?
Der Verschuldungsgrad zeigt, wie stark ein Unternehmen durch verzinsliche Schulden (z. B. Kredite und Anleihen) im Verhältnis zum Eigenkapital finanziert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Kennzahl hilft, das finanzielle Risiko und die Abhängigkeit von Fremdkapital zu beurteilen. Ein hoher Verschuldungsgrad kann die Eigenkapitalrendite steigern – birgt aber auch erhöhte Risiken bei Zinsanstiegen oder Liquiditätsengpässen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriger Verschuldungsgrad steht für finanzielle Stabilität und Unabhängigkeit.
- Ein hoher Wert kann auf erhöhte Risiken hinweisen – insbesondere bei schwankenden Zinsen oder konjunkturellen Schwächen.
- Wichtig: Immer im Kontext zur Branche und Kapitalintensität bewerten.
📘 Ergebnis je Aktie (EPS)
📈 Was ist das?
Das Ergebnis je Aktie (EPS) zeigt, wie viel Gewinn auf eine einzelne Aktie entfällt – und ist eine der wichtigsten Kennzahlen zur Bewertung von Unternehmen.
🧮 Wie wird es berechnet?
Die verwässerte Aktienanzahl berücksichtigt auch potenzielle neue Aktien, etwa durch Optionen, Wandelanleihen oder andere Umtauschrechte.
🏛️ Wofür ist es wichtig?
EPS bildet die Basis für viele Bewertungskennzahlen wie KGV, PEG oder Payout Ratio. Es macht den Gewinn für Aktionäre vergleichbar – unabhängig von der Unternehmensgröße.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- EPS hilft, die Profitabilität pro Aktie zu erfassen – und ist besonders wichtig im Zeitvergleich oder im Vergleich mit Analystenschätzungen.
- Steigendes EPS kann ein Zeichen für stabiles Wachstum oder Aktienrückkäufe sein.
- Wichtig: Verwende verwässertes EPS für realistische Bewertungen – besonders bei stark aktienbasierten Vergütungssystemen.
📘 Free Cashflow je Aktie (FCF je Aktie)
📈 Was ist das?
Der Free Cashflow je Aktie zeigt, wie viel freier Mittelzufluss einem Unternehmen pro Aktie zur Verfügung steht – nach Investitionen, aber vor Dividenden oder Schuldentilgung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der FCF je Aktie zeigt, wie viel liquide Mittel pro Aktie tatsächlich im Unternehmen verbleiben – wichtig für Dividenden, Aktienrückkäufe oder Schuldentilgung. Im Gegensatz zum Gewinn ist er schwerer manipulierbar und daher besonders aussagekräftig.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow je Aktie ist ein Zeichen für hohe finanzielle Flexibilität.
- Er zeigt, wie viel Kapital ein Unternehmen effektiv einsetzen oder ausschütten kann.
- Besonders relevant für dividendenstarke Unternehmen oder solche mit starker Kapitalrendite.
📘 Short Interest
📈 Was ist das?
Short Interest zeigt, wie viele Aktien eines Unternehmens aktuell leerverkauft wurden – also von Investoren geliehen und verkauft, in der Erwartung fallender Kurse.
🧮 Wie wird es berechnet?
Der Wert zeigt den Anteil der Aktien, der aktuell auf fallende Kurse spekuliert wird.
🏛️ Wofür ist es wichtig?
Short Interest dient als Stimmungsindikator: Ein hoher Wert deutet auf Skepsis oder negative Erwartungen gegenüber dem Unternehmen hin – kann aber auch zu einem „Short Squeeze“ führen, wenn der Kurs plötzlich steigt.
🎯 Was bedeutet das für Anleger?
- Ein niedriger Short Interest deutet auf Vertrauen in das Unternehmen hin.
- Ein hoher Wert kann ein Warnsignal sein – oder eine Chance, wenn sich die Stimmung dreht.
- Besonders spannend in volatilen Märkten oder vor wichtigen Quartalszahlen.
📘 Employees
📈 Was ist das?
Die Mitarbeiteranzahl zeigt, wie viele Personen ein Unternehmen weltweit beschäftigt – ein Indikator für Größe, Struktur und Geschäftsmodell.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft bei der Einschätzung von Skaleneffekten, Effizienz und Personalkosten. Zusammen mit Umsatz und Gewinn lassen sich Kennzahlen wie Produktivität je Mitarbeiter ableiten.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Viele Mitarbeiter bedeuten große operative Komplexität – aber auch hohes Umsatzpotenzial.
- Produktivität je Mitarbeiter ist ein wichtiger Indikator für Effizienz.
- Besonders spannend bei stark wachsenden Tech- oder Industrieunternehmen.
📘 Umsatz je Mitarbeiter
📈 Was ist das?
Der Umsatz je Mitarbeiter zeigt, wie viel Erlös ein Unternehmen durchschnittlich pro Beschäftigtem erwirtschaftet – eine Kennzahl für Effizienz und Produktivität.
🧮 Wie wird es berechnet?
Die Mitarbeiterzahl stammt in der Regel aus dem letzten verfügbaren Jahresbericht.
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Geschäftsmodelle zu vergleichen – insbesondere zwischen arbeitsintensiven und technologiegetriebenen Unternehmen. Ein hoher Wert deutet auf Automatisierung, Effizienz oder hohen Wertschöpfungsanteil hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Umsatz je Mitarbeiter spricht für ein skalierbares und margenstarkes Geschäftsmodell.
- Ein niedriger Wert kann auf arbeitsintensive Prozesse oder geringere Wertschöpfung hinweisen.
- Besonders hilfreich beim Vergleich von Tech- vs. Industrieunternehmen.
ProSiebenSat.1 Media Aktie Analyse
Analystenmeinungen
14 Analysten haben eine ProSiebenSat.1 Media Prognose abgegeben:
Analystenmeinungen
14 Analysten haben eine ProSiebenSat.1 Media Prognose abgegeben:
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ProSiebenSat.1 Media — Q4 2025 Earnings Call
1. Management Discussion
A very warm welcome from my side to our annual press conference from ProSiebenSat. I welcome next to me our CEO, Marco Jordani; and our CFO, Bob Rajan. Great that you're here.
Today, to give you a quick overview, I think that's pretty logic that we will go through the year results of 2025 and then give a strategic direction for the future and also the outlook. And for us, it's really important that we also have time for your Q&A session. As you hear me speak English, I think it's obvious that today, we will do everything in English just to make sure that everyone has the same language. For all the journalists at the Q&A session, you can ask your questions in English or in German. I can translate, that is no problem. And yes, maybe just one other thing. We will record the annual press conference and put it on our website then more or less in the afternoon. So with this said, I hand over to Marco. Let's get started.
Thank you, Stefanie, and thank you to all that are attending to the press conference. Thank you for taking the time. As Stefanie said, we are going to, let's say, present to you a little bit of what happened in 2025, even if, as you know, we joined late October. So clearly, a big part of the year has been, let's say, not under our control. And then we will dedicate more time about what we are currently doing and where we are going. As far as a sort of a brief summary of what we are going to see, Bob will take you through the main financial highlights of the 2025 results. But in 2 words, we were just hitting the guidance we gave out in January. So nothing has been really different from what we forecasted from that time.
What I would like to underline is that already in 2025, in the last part of 2025, we clearly focus ourselves on changing the company. The main changes were clearly appointing the new CEO for XO, so the sales house. Clearly, the future of ProSiebenSat.1 will rely a lot on growth and revenue. So that was the first action we undertook. Then secondly, we clearly create structure and action in order to build a strong cash discipline. Bob will take you through that in a minute. And lastly, we try to set the company organization in a way that the future will allow us to grow to create value. Having said that, I think the remaining part of my presentation will be after Bob presentation, and I will dedicate myself to you and to your question, trying to answer to where ProSiebenSat.1 is going to and where the growth will come from. I just hand over to Bob. Thank you for that.
Great. Thank you very much, Marco. It's my first press call, so obviously excited to be on the stage here with Marco and Stephanie. I also joined, as Marco said, at the end of October. And so we'll walk you through some of the highlights from FY '25. As you can see and Marco alluded to, revenue on an absolute basis was slightly under in comparison to FY '24, 6% but taking into account portfolio effects and currency effects, minus 2%. Now a lot has been made in the press, not only from us, but from the -- an industry trend with regards to group advertising. We'll talk a little bit about that in a couple of minutes.
But you'll see that advertising in general, there was a downward trend. This was even exaggerated a little bit more in the fourth quarter, as you can see, minus 10% comparing the fourth quarter of 2025 to the fourth quarter of 2024 and 8% on a full year basis. Adjusted EBITDA, as Marco said, was in line with what we had already provided, the EUR 403 million. This is down, obviously, from the prior year, as you can see. And in quarter 4, there was a little bit of a pronounced impact once again because of the advertising market and the challenges that it was posing upon ProSiebenSat.1 and other players as well. Adjusted operating free cash flow had the same trend, as you can see. Adjusted net income, the drop was not as drastic as the others due to a couple of tax effects that we were able to work as a positive benefit. Before I move on, just as an overall statement, when you look at the overall conglomerate of ProSiebenSat.1 approximately 2/3 of the revenue relates to entertainment. The other 1/3 relates to non-entertainment or what we will refer to as commerce and dating. So going forward in 2026, we will have 2 segments, the Entertainment segment and then the Commerce and Dating segment. So if we just move to the next slide, I'll talk a little bit about the overall climate that we see ourselves in and how that is affecting us going forward.
If we look at the left-hand side of the chart here, we will see that there is obviously, there's been some pressure on GDP, not only in Germany, quite a bit in Germany, but across Europe.If you take that into account, looking at GDP growth the last couple of years, which has been effectively flat or slightly above, the same trend is occurring in the first half if we read all the economic reports for 2026 with a potential slight uptick in the second half of 2026. Unfortunately, that is compounded by a number of effects such as the Ukraine war, which is ongoing. Some of the challenges that are ongoing in the Middle East, which are driving up, obviously, oil prices and whatnot.
And also the geopolitical climate, I think we would all agree, is not as stable and is quite volatile at the moment. So putting that all together provides a challenging perspective for the short term, maybe the medium term. If we look at the right-hand side, this is what we already referred to earlier in the previous slide. The graph here has been indexed to 2019, looking at the advertising market. Obviously, a negative trend for the past 2 to 3 years that has been occurring. But if you look at the last in 2025, you'll see that 18 percentage point delta, which is quite significant. So there is, I would say, challenging investment appetite in the market. And once again, it's an industry trend that we are all going through. However, we've taken a lot of protocols and whatnot here since Marco and I have come on board with the whole leadership team. There's a lot of cash discipline, there's cost discipline. We've been figuring out how we can make sure that we take proper funds to be able to invest into investments that make sense for us going forward in 2026.
So there's a number of things that have come into place. And while the challenges will still exist I think we're well positioned to be able to address those challenges that may come about. One thing I talked about is we have the entertainment sector. And then obviously, we have what we're referring to is the commerce and dating segment. But all of you would have noticed in 2025 that there were a number of M&A transactions that the company -- that ProSiebenSat.1 was part of. For these trends -- or 3 of these transactions that we have labeled here where before Marco and I were on board, Verivox, which has been very much detailed in the press as long as -- along with the other 2 transactions. Since we've been on board, you would have seen in February the vectr.com transaction was closed. Last week, you would have seen or you would have heard -- read about a signing with regards to Kairion and Eson where we were able to engage in a successful transaction for that -- those 2 businesses and the transaction is expected to close in April 2026.
This morning, you would have hopefully also seen a press release that came out earlier this morning that we were able to engage in the transaction to divest Fluid and camper days, and that transaction will close in April 2026. Looking at all of these transactions, they've generated circa about EUR 300 million in proceeds. And I'll come I'll come back to a couple of priorities that we're looking when we try to generate proceeds. But let me just clarify a little bit about the M&A activity that's been going on recently, and Marco will also allude to this as well. We have no script or anything about how we're looking at divesting businesses as quickly as possible as soon as possible. We look to extract the value out of our conglomerate out of our portfolio companies. And as long as we can continue and we believe that there is value to come to ProSiebenSat.1 and obviously, its shareholders, continue to work with these portfolio companies, work with these management teams to do that. When we get to a point where we believe that we have optimized the value for what we can do, then we will start to engage or look into potential M&A transactions with potential parties that may have an interest in such assets. So with the proceeds that we've got here, what we're trying to do is use these proceeds, not only Marco alluded to at the beginning to try to deleverage, okay? That's very important for us, but also look at taking these funds and investing them appropriately.
And when it comes to entertainment, if there's things that we can do with regards to content and whatnot and increase our reach, we will end up using those proceeds for that. The next slide just continues on with that theme of using proceeds that we've had to try to deleverage the company. On the left-hand side, you can see that since 2019, overall debt has reduced by close to EUR 1 billion, EUR 902 million to be specific. At the same time, ProSiebenSat.1 has worked hard to reward its shareholders with $326 million in dividends since 2019. That trend is something that we want to continue to do going forward as we transform ProSiebenSat.1. On the right-hand side, just a quick snapshot on our debt maturity profile. Most of you would have read in Q3 of last year, actually, when Marco and I sort of came on board, ProSiebenSat.1 in engaged into a refinancing transaction. A couple of things that were key to this. One is the overall quantum of debt has been already reduced slightly. And that was intentional because we wanted to make sure we optimize and use leverage appropriately. As you will see from the debt maturity profile there, we have a 5-year term loan expiring in 2030. We have an RCF that also expires in 2030 that is undrawn in the amount of EUR 400 million. And we have a bridge facility that was for 12 months with a 12-month extension and you can see that the term loan, we're trying to put regular amortizations in there every 6 months of EUR 70 million. There are covenants attached to this refinancing package. Marco will speak towards that towards the end but this is a refinancing package that allows us flexibility and the ability to use our funds appropriately for investment and to be able to, hopefully, with transactions or generating excess cash flow to pay down our outstanding debt.
The last thing I'd like to talk about, obviously, is with regards to our dividend proposal that we will propose at the AGM at the end of May of this year. obviously, making a dividend, you have to take into account the economic situation, the performance of the company and various other factors. This is in line obviously with last year's dividend where it was $0.05, we will propose at the AGM this year proposed dividend per share also of $0.05. And with that, that sort of concludes my presentation here on the financial numbers. I will pass it back to Marco to take us through the next section.
Thank you, Bob. I think now we can come back to the presentation and just leave a little bit the past and looking at the future. I will start, let's say, to address the point where are we going? I mean something has already been said. But the reality is that we are certainly leaving the concept of a diversified group. We were pursuing till last year, and we are much more focusing on media and media powerhouse. Clearly, our intention is to become the leading entertainment player in the DACH region. And certainly, we will be helped in that journey by the fact that we are part of a larger group.
Clearly, MFE, we consider MFE power size as a sort of multiplier of our strategy. That's all clearly based on a pretty strong financial discipline because we need to invest, we need to grow. But clearly, that has to be managed and done in the right way. Having said that, I will try to take you through, let's say, our 5 priority. We are every day currently managing. Starting from content, clearly, that's the first and the most important element in our day life without content, clearly, it's hard to make media. And so that's where we stand and where we're focusing. We will go through a different way of approaching multiplatform distribution. I will try to take you through in the following pages. Clearly, monetization, it's another area where we think we have a different speed than in the past because we need a right monetization, monetization that is more aligned with the present trends in the advertising market. We will talk a little bit about Tech and AI.
As you can imagine, these are topics that you cannot keep in these days. And then, as I said, we will try to give you a little bit of outlook regarding 2026 and, let's say, always focus on cash discipline and cash flow attention. Let's start with content ease. This is a slide that clearly is not giving you anything more than you know already, but it's important to underline the fact that we are targeting very high premium quality brand. and very popular, let's say, brand. That's part of our main strategy. Clearly, a lot of brands are already in that area. We will talk about that, but some other will come. And the investment we were mentioning before will be targeted to that. We need to have strong brand, popular brand, engaging brand, we need to differentiate ourselves from, let's say, the cold content that typically the platform are just, let's say, showing and delivering to our viewership. Another point I would like to underline this on the right-hand side of the chart, we are not really forgetting the fact that we are coming from a tradition and a culture of linear TV content that are probably more addressed to more adult viewership, but we need to address also the fact that our young target audience require a different kind of sorry telling a different kind of version our content.
And so we will take care of us also about that because that's our aim to be very large, very popular in addressing all the target group. What I just said, it is a little bit explained here. yes, you have just clearly a lot of numbers, but I mean I'm trying to give you the view on that. We have many brands that are very popular but they are not very popular only on linear TV. They are also very popular on other platforms that are a little bit different from the linear TV channel we are used to. I'm certainly talking about joint that is our owned and operated OTT platform through different business model being Abbott or SVOD. But I'm also talking about -- and I'm referring to the right-hand side of the chart to platform that are not owned and operated by us, but they are very popular for the target we were mentioning before. This platform can be called YouTube or TikTok or whatever you want to see it. And as you can see, we are already able to drive a lot of consumption in this platform. And this is also a good way to promote, engage and make the brand growing also in target age where, frankly, we are not so strong in our linear TV kind of offer. One that we have generated good brands and popular brands, then it's up to us to make these brands working only -- not only on TV and on JOYN on our owned and operated platform but also somewhere else.
In Galileo, it's probably the best example of what we are targeting. Galileo started as a very popular TV shows as you know, then we move it through the digital platform that we operate, so join with different business model funded by advertising or subscription based, let's say, business model. And that's a little bit normal and pretty ordinary. We're just putting our content in a different platform, then we move a little bit away from that being very successful on out. As you can see here, Galileo as more than 3.3 million subscribers on YouTube. Again, this is the example of the popularity of the brand, the way in which the brand is engaging target gauge and the way also we can monetize people that are not watching TV anymore, just because I mean, they have different habits and they are simply younger and more technological oriented. But having said that, we cannot forget about all the other platform that is surrounding us let's call them social media in a very broad way. These are a platform where we are present strongly and where we need to be present, not only for promotion, but also to remind the people that they can find content also somewhere else.
Then there is, let's say, a formal way of, let's say, exploiting the brand, that is the licensing, the gain, the printing and events that are also very important to make all the system profitable and being able to push forward with new investment. I mentioned before the multi-platform. Again, that's probably a little bit new in the sense that clearly, the media world is changing and the big change came from the fact that the U.S. giant or new platform came on the market and changing not only the [indiscernible] EBIT, but also a little bit the business model. we are going to leave the linear only kind of priority. We are approaching this new world in a multichannel way. And saying that, we are also changing a little bit. Our main objective has been as publisher. We are not really targeting the linear TV audience share. We are not targeting what the content is performing, how the content is performing on Joyn. We are looking in a more 360-degree way how we are able to generate global video reach. We are a little bit neutral on where the people is watching our content, a little bit in the sense that then, I mean, we have also to look at how the profitability of the different channel are. But I mean, in principle, we are more targeting the fact that our content has to be watched more and more every day. And that's -- it's important because it's giving us our content, the possibilities to be popular, to engage and to be reminded in the viewers house.
And that slide is also representing the fact that starting from the left bottom side, clearly, linear channel are important will be important because these are unique element in our offer. But clearly, we know that the TV consumption is declining, probably will decline. But in any case, our content needs to be popular starting from linear TV and then this popularity should be also transferred on what we have said before, are our own and operated distribution channel, digital distribution channels that are listed there, clearly Joyn is the most popular and most famous one, but I mean there are others. That is giving us the possibility to not lose the people that is not watching TV anymore, we take, let's say, our content where the people are willing to watch and that's clearly the biggest part of our objective. It was also in the past. But then we move away a little bit from our own channel, and we go in other channels let's say, exploitation. The first one is clearly the partners one. You see the brand there. These are partners that are helping us in take our content to the viewer. And then moving a little bit away from the heart of our business, such a network I mentioned in it and also international SME platform.
On the right-hand side of the slide, you have some number. These are our let's say, polar star numbers going forward, what has been defined as total video reach numbers. And these are the 2025 average number we got last year. So we are talking about a percentage of population, this means that 77% of the German population watched our content last year. And in terms of converting the percentage number, we are talking about 61 million people. Again, this is an important number because that number is currently larger than the YouTube or the U.S. platform numbers. That's a value that in our opinion, we will try to keep that advantage we will try to keep and possibly even enlarging it. And why that's important because this is clearly giving us the possibility to monetize better our reach. Clearly, we are a little bit weaker if we monetize our linear TV channel only because everybody, all the advertiser will know that the linear consumption is declining. So it's a way to sell an asset that frankly is not so requested by the market. While reach, it's a unique and scarce resources on the advertising market. Advertising needs reach and we are providing reach. You have numbers there that shows how strong is our multichannel approach and now important will be for our sales house, 7.1 Media in the moment in which they meet customer and media agencies selling a value and a product that is not so available on the market.
So in a few words, we are moving away from spot-based TV advertising to a total reach monetization. And that's the key point of our strategy, building good content, distributing in the best and most efficient way the content and then monetize them. I mentioned before about, let's say, the role of MFE in all of that. I mean let's start to say that we are 100% focused on where we are alone. And on the left-hand side of the chart, you see where we think we can really be better than anybody else. And it's clearly all the strong client relationship, the German and the DACH client relationship. We know them better than anybody else. We certainly have a proven DACH expertise in terms of, let's say, market-specific, content-specific and we are -- or, let's say, our sales house organization, so 7.1 Media organization is certainly well reputated in terms of reliable and high-quality campaign delivery. And again, we know the customer probably better than anybody else because we are working in our market. Then moving to the right-hand part of the chart, you see a little bit of the translation of what multiplier means in our terms.
Clearly, we know that the market is going to be more and more European. There are many multinationals that are focusing advertising investment in one place in Europe. So it is clearly important to be there together with our, let's say, parent or an even a sister company to present, let's say, a total European possibility in terms of campaign format, KPIs, prices. That's in our opinion, a way to avoid to lose customer because if you have a customer that is centralized, presenting a regional offer, is not only weak. I mean it means also that you can lose the customer because you are not offering what they are looking for. So that's the multiplication that being part of a larger group can help us in being more performing, more effective and being also a little bit more modern in terms of customer perception. And as far as I can say, this is something that is very well appreciated by media agency and customer because they see an answer to their request that probably local media cannot offer. And that's technique also to another very important element of the future that is Tech & AI. I think, I mean, you cannot talk about anything today without talking about Tech & AI, and I want to share with you we are now structured and what we think it will be the best approach to take that issue.
Clearly, we will try to be as much as possible cutting edge in the technology and to do that, frankly, size matter. I mean no one can really be good if they invest less or if they are just in one country. And so being part in a larger group can help us, for instance, in a tech infrastructure to be -- to spend more on a global way by sharing the cost because clearly, nobody can afford a big investment if they can only fund it in a local way. So AdTech infrastructure will be unified that eliminate redundancy and that will all pass in being more ready to meet the customer needs. Data and analytics, again, this is a size game, you can understand easily that the more data you have, the better you are, the more you can be, let's say, performing in analytics, the better you are, and again, sharing efforts sharing investment. It's also giving us the possibility to be better, both in terms of data and analytics. OTT infrastructure. Again, we are talking about something that people is not appreciating. So nobody will choose Netflix [indiscernible] RTLs just because one platform is technologically better than the other.
Content are much more important. There, we need to be let's say, on the same level than the other at spending less. And so again, we are targeting a structure of an infrastructure where we can share costs and being best a bit better in performing and better in executing and better in providing experience to our viewers. Procurement, that's a little bit more easy to understand. Clearly, you can understand that, let's say, combining volume, you can get better pricing and better negotiation power. So in all these areas, so the share cost will impact in terms of economy of scale faster market rollout and certainly more modern, let's say, approach versus a market that is going to be more and more Pan-European. What will remain localized by definition, programming and content, nobody knows how to produce German content better than us. We will go on. Our people taking care about that are great. Our, let's say, performance, it's everywhere, let's say, and we can really go on in pushing with local, let's say, strong format local diversity and local also peculiarity, all related to creative development.
So new format, new format for targeted audience like the young has to be very localized because everything is related to custom habits and peculiarity that are local. And so we cannot really, let's say, negotiate on that. We will be very local in that respect. The cultural position I already said that we think that the world will be polarized by -- in 2 main categories: the international content and very local one. We are playing the local game. So the cultural position will be crucial because if you are not close to your view, we ship, then your popularity can go away. So we will be different from the platform. We will be more and more local and we will be more and more live and we will be more and more closer to our views. And again, as far as the German or DACH advertising relationship, that's clearly something we need to keep it localized because that's the way in which the market is acting. That's probably a slide that will help also to answer to some of the questions that you may have, and you can also ask afterwards.
Bob explained what we have done with the -- what we call the noncore asset. Right after the moment we joined, we immediately start reviewing all the portfolio of companies proceed and a times was running. And immediately, we allocated them to what is our focus, so entertainment and what is not. So here, we are talking about what has nothing to do with entertainment. And in that respect, I mean, all the decision has been taken in the past and we will be taken in the future is exactly what Bob said. We will look at a specific company. We were looking -- we will look at the performance, the management, the marketing position. And every time we will decide whether it is better to stay to push, to invest, like for Flaconi that it's, in our opinion, a great example of a company that needs to grow, and we can help them to grow, and that will stay in our portfolio of activity also in the future and other companies where, frankly, we cannot add anything else or add anything more. And in that respect, other solution will be taken. In any case, Flaconi is performing very well. Flaconi has an international plan in terms of expansion. We can support it because we are part of a European, let's say, group. And so that's -- it's another element for which an will be part of our portfolio of activity also in the future. And we are sure that in terms of value, we can generate a lot of value out of it.
Let's try to summarize a little bit what we are trying to achieve with all I explained to you. As I said, we will go on in investing in content. Without investing in content, clearly, the future will not be so bright. We need to keep going in that direction. The main objective of this investment will not be the linear audience only, but will be the total video reach. That is a little bit different from the past. We are not really, let's say, producing content for Joyn or for Satin or for ProSiebenSat.1. We have, let's say, investing in content because we need to generate a total reach performance, a KPI that is the one that I showed you before. The reason for which we are doing it is because we think that that's the best way to monetize the content. So without having a large total video reach approach. Without that, it's very hard to monetize and to fund the content. So it's crucial to be effective in distributing the content and effectively and promoting the content in effective in, let's say, targeting people that are not watching linear TV anymore, everything done in a way that the financial discipline will take us the resources to go on and invest in. Without forgetting what Bob was saying about deleveraging and dividend because that's part of every company, let's say, objective. Clearly, we need a strong balance sheet, and we need to reward our shareholders.
Then let's come to the outlook. I mean, clearly, as you know, we are just out from the analyst investor and analyst presentation and clearly, that's the main chart for them, and I believe it's important also to share with you. Bob already mentioned about the volatility and the uncertainty we are suffering. Clearly, giving an outlook on revenue in these days, it's not easy also because the visibility is very poor, and it is hard to make projections. But having said that, we are in any case, targeting a slight growth in top line. That's important to remind, clearly, that's an outlook that we are providing now. But honestly, we'll be a little bit, let's say, affected but what is going to happen outside our world, but we will manage any kind of scenario we will face. The most important KPI we are targeting is the EBITDA. We are leaving away the adjusted EBITDA kind of KPI. We are looking about the reported EBITDA. That is the only EBITDA we know. And in that respect, we think that there will be a significant increase versus last year, mainly driven by cost efficiency and also by some decision in terms of operating model, I was trying to explain to you. In that respect, I can already anticipate, because I give you also to the financial market, that currently, we are targeting more than EUR 130 million operating cost savings during the year, and that's clearly the result of the cost discipline we were mentioning.
So cost discipline is not just a theoretical concept. It's an everyday work. And the result is, as I told you, at least EUR 130 million in the entertainment area of cost savings. In terms of financial debt, we are targeting a similar level of debt than last year while the financial leverage will run from 3x to 3.5x in also coherent with our covenants that was mentioned. Maybe a few words about the first quarter because we are very close to the end of it. I believe you have followed what [indiscernible] said a couple of weeks ago. We clearly shared the view on the market. The market was not really great. But moving to our performance in this market, what we can tell you is that our entertainment revenue in March was declining less than what was in the first 2 months. So as a sort of improving, let's say, market condition and what I can anticipate is that April looks even better, close to last year numbers. And that's, again, a good sign. Clearly, April is not tomorrow. But I mean, at least the first time it's also showing a great, let's say, perception and also forecast. As far as the EBITDA is concerned, first quarter, we will see an increase in it. Clearly, even if we are going to have a weak top line in entertainment, as I mentioned and as Artie said, we will increase our profitability because cost savings are already there. And so that's, I think, the best result we can grant let's say, to our shareholders.
Just to close, just summarizing a little bit. It was probably too long, but I think it's important to summarize a little bit again. First point, focus on entertainment, means German-speaking region means strong local content, broad reach and multi-platform approach, maximizing total video reach. We will leave a little bit sector performance and KPI. That's how our polars are. We need to maximize that because through that, we can monetize our content at best. Technology data and AI will be the base of our future. So we will invest and we will also use them to transform the company, to transform ProSiebenSat.1 in a modern company. All what I said a repeating it, portfolio valuation, it's an ongoing, let's say, activity. There is no precooked decision. We are just acting in a very rational way, financially-oriented way, and we will decide what to do every week and every month. And lastly, as I said, nothing can be done without a strong financial discipline. We know that we need to invest. We know that the future it's made by new content, new format, new ideas and without financial discipline, cash control, we cannot afford to do it. So that's what I have to say, Stefanie, so thank you for the time, and thank you also to the team. And I hand over to Stefanie for the Q&A session.
Thank you, Bob. Thank you, Marco, for this. Then let's jump into the Q&A session. Everyone who is in the team's call, but please just raise your hand and ask your question. I think it's always nice if you do it by yourself. If you want to do it in German, I said before, I can easily translate it. That's no problem. And -- or you can just post it into the chat. And with this, I would say let's wait for the first question.
2. Question Answer
Yes. I have a very short question on one subject. You expect the debt to be stable instead of being reduced, which I would have expected? And why is that? Can you elaborate on that? And is the financial leverage goal of to that has been -- that has been stated in the past. Have you given that up? Or will you return to that?
I can start, and then Marco, please add on. So I think, Ken, you have to take a couple of things into account here with regards to overall, we still have a couple of special projects that drive the cash flow. The big one being our new campus, which has -- so -- you have to take all that into account. The new campus being the large number. And then we have a couple, obviously, still some expenses. We have some consulting spend small, but it's still there and whatnot. If you normalize those types of expenses and cash outs that will come, we would expect our operational cash flow to be at the high double-digit number for 2026.
So that's what we're doing. But on an overall basis of free cash flow, it's relatively stable, but driven by a couple of these exceptional items, and that is why our net debt as of right now is looking to be relatively stable for the year 2 naturally, as Marco and I both indicated, where we have opportunities to reduce our leverage, we will do that.
If you can add, Bob, to say that, and I don't want to, let's say, undervalue what we did in the last quarter last year. because clearly, I don't know if you follow, but I mean last quarter, last year, we were very strong in free cash generation. And typically, you can tend to say, okay, that was a one-off. It was not. So in a sense, keeping the same level of debt means also that what we did last year was not just -- sorry to say, window dressing, but was real, so to say. So all the elements that Bob was saying is true. But I mean, please consider also what we did in the last quarter last year, that was already pretty evident, so to say.
That's a great point. Adding to your second question on the leverage ratio. I think what we indicated as guidance there was 3% to 3.5% is what we are hoping for the year. I'm not too sure what happened in the past or whatever, but I mean our guidance is 3% to 3.5%. That will be in line with our current credit documentation. And if you do the numbers, remember now the leverage covenant is also based on an adjusted EBITDA, just to be very clear about that, okay? So it's an adjusted EBITDA over the net indebtedness. But we aim for the 3 to 3.5% and everything that's -- we'll manage everything there to make sure that we maintain that covenant.
The next question is from Klaus Lower from Waters.
I have a question. You were talking about cost discipline and cost cutting. Does that include the job cutting also? Or can you exclude job cutting as the company already had quite some in the latest past? And one portfolio question also. Flaconi, you did mention somewhat. There's still round home and Marco grew. I mean, are those -- is that -- do you consider that core business? Or is that sooner or later also to go out? And you have not mentioned at all, if I can remember correctly, Parship MeatGroup, which is big one somewhat. So do you consider that also core business? Or what do you intend to do with that?
I would take maybe the first part I mean, I think that we need to be more efficient, that I think we all know. And I believe that is also something you well understand being part of the same large media, let's say, sector. So we cannot really surviving just looking at the past. So our objective is to create efficiency everywhere. This doesn't mean that people is not important to us. And I prefer to say that it's better to have the same people that make more than to make the same with less people. So that's what we are targeting. So we are not really focusing on any social plan or any kind of reduction. We are looking for efficiency.
Efficiency means a lot of things. where clearly, we need to produce more with the same people or we need to spend less somewhere else. So it's a combination of factor where, frankly, our top priority is not firing people, I have to tell you. And the EUR 130 million, let's say, savings I was targeting, it's really a mix of everything. But again, I can repeat it, we are not targeting any social plan. ProSiebenSat.1 sometimes did it in the past. Other competitors are doing now. That's part of the life. But I mean, currently, in our plan, we don't have such, let's say, priority. If I may say something on noncore assets. Clearly, we have a long list of companies. So I don't know if we have time to dedicate to all of them. And as I said, I can repeat it, it's not a [indiscernible] decision. So you were mentioning Parship. Parship is again something we are not, let's say, in the condition to sell now. I mean, they may be in the future better different. Other, let's say, brands that has been mentioned to you by you, clearly, are different. But maybe, Bob, you can be a little more precise about Markan Around Yes, yes, yes.
I mean -- so first of all, it's a good question. I reiterate what Marco said, we really are looking at weekly, monthly, daily, looking at the performance of all these portfolio companies. I did mention that we have -- we're going to a 2-segment reporting structure going forward. We have entertainment, and we have commerce and dating. I would say, generally, it's about 99.9%, very clear about which assets sits in what. As an example, around home sits in the commerce and dating segment right now. Mark Guru does not sit in the commerce and dating segment.
So for us, once again, we are just looking once again to optimize value and Parship sits in the commerce and dating segment as well, but Mark already alluded to that as well. So we'll just continue our process. It's very financially driven, to be very clear, Marco indicated that. So where we think there's not a value or a financial benefit to benefit ProSiebenSat and its shareholders. We will then think about is there an alternative course of action for that portfolio company.
Good. Then who else would like to raise a question. Anaves Kempa. Please go ahead.
Hello. I hope you can hear me. A question regarding the total video because I think that this is very interesting. I'm asking myself, how will you be comparable to your competitors if you are now working with totally different KPIs here?
I mean, yes, I can understand. The comparison will be on linear audience. That's the easiest way because it's a KPI we always had in the last, I don't know, 40 years. But I have to say that when you are mentioning competitor, we see it a little bit different because RTL is a strong competitor, but unfortunately, I have to say there are many other competitors. And that competitors just name it one, YouTube, is you cannot compare ourselves already. I mean you don't know exactly how we're strong. Are we stronger? Are we weaker?And that's if you want also a problem for advertisers because if you put yourself in advertiser shoes, when you have to evaluate campaigns on YouTube and then you have to decide if it is better to go on joint plus ProSieben or joint Plus, podcast or whatever, you have this kind of difficulties because YouTube is not providing a currency, as we said, that is comparable to the one that we are using in TV.
But certainly, we are in the position to provide to our investors a sort of return on the campaign that is based on KPI that they know. Then maybe it would be difficult for them to compare our campaign with the RTL 1 or with the YouTube, but probably media agency can help them in evaluating what I'm sure of is that advertising are looking for that because they look for reach, they look for total campaign reach. They're not looking at what you are getting out of the dinner only because then you are only focusing on a specific target and you are not clearly looking at the German population. So yes, it will be a little bit more difficult, but it is already. So unfortunately, it's not really something we can skip on. But we will try to, let's say, report to our investors, to our advertiser in the best way and in the most transparent way. Starting from a currency, the linear currency that is certainly more transparent and more third party than the 1 that the big platform are using them.
So I think that we are starting from a better point than the YouTube and the Facebook of this world. But clearly, there will be a little bit of more activity in aligning KPIs and providing the best report of each campaign.
Good. Then I'll wait for another question. At the moment, nobody is raising questions.
Then I would say, if you have a question over the rest of the day, then please, I'm always here to help and also Katherine Schneider or Martin Kunter. So just come to us when you have more questions. Thank you, again, you to, for the presentation and the Q&A. And thank you all for participating, and have a nice rest of the day.
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ProSiebenSat.1 Media — Q4 2025 Earnings Call
ProSiebenSat.1 Media — Q4 2025 Earnings Call
Überblick
ProSiebenSat.1 Media präsentierte die Ergebnisse für FY 2025 und erklärte, dass das Unternehmen die zuvor im Januar gesetzte Guidance weitgehend erreicht hat, trotz eines nur teilweise unter eigener Kontrolle stehenden Jahresverlaufs. Ab 2026 wird der Fokus stärker auf Entertainment und Commerce & Dating liegen, mit signifikanten Kostensenkungen und einer stärkeren Cash-Disziplin.
Wichtige Kennzahlen
- Umsatz FY 2025: gegenüber FY 2024 um 6% niedriger in absoluten Zahlen; bereinigt um Portfolioeffekte und Währungseffekte minus 2%.
- Q4 2025: Advertising um 10% niedriger als Q4 2024; Gesamtjahr Advertising-Verlauf schwächer (−8%).
- Adjusted EBITDA: EUR 403 Mio., im Rahmen der zuvor kommunizierten Guidance; deutlich niedriger als im Vorjahr.
- Adjusted Operating Free Cash Flow: entsprechend dem EBITDA im gleichen Trend wie oben.
- Adjusted Net Income: Rückgang geringer als EBITDA dank steuerlicher Effekte, positiver Einfluss von Tax-Optimierungen.
- Segmentanteil: ca. 2/3 der Umsätze aus Entertainment, ca. 1/3 aus Commerce & Dating; ab 2026 zwei Segmente (Entertainment; Commerce & Dating).
- Weitere Größen: Verschuldung seit 2019 um rund EUR 902 Mio reduziert; Dividenden seit 2019 summieren sich auf EUR 326 Mio.
Strategische Ausrichtung
- Fokus auf die „Media-Hochleistung“: Führende Entertainment-Position in der DACH-Region durch hochwertige Markeninhalte und Multiplattform-Distribution (JOY N, OWNED/operated VoD) sowie External Platforms (YouTube, TikTok).
- Ausbau der Total-Reach-Monetarisierung statt reinen Spot-TV-Verkäufen; Stärkung der 7.1 Media-Vertriebsorganisation und europäischer Revenue-Ansatz durch MFE-Unterstützung.
- Investitionen in Content, multichannel Distribution, Tech & AI, Datenanalyse, OTT-Infrastruktur und gemeinsame Beschaffung zur Kosteneffizienz.
Ausblick & Guidance
Ausblick: Erwartetes leichtes Umsatzwachstum; EBITDA soll deutlich zulegen, getrieben durch Kostendisziplin und operative Modellverbesserungen. Ziel über EUR 130 Mio. operativer Kosteneinsparungen im Entertainment-Bereich 2026. Verschuldung soll auf relativ ähnlichem Niveau wie 2025 bleiben; Leverage voraussichtlich 3x–3,5x. Großbausteine: Cashflow durch den Campus, Refinanzierungen (Fünf-Jahres-Darlehen bis 2030; revolvierende Kreditlinie bis 2030; Run-of-Bridge-Facility). Dividende vorgeschlagen: USD 0,05 pro Aktie. Geplante M&A-/Veräußerungsaktivitäten zielen auf Wertoptimierung; rund EUR 300 Mio. Bruttoerlöse aus Transaktionen (u.a. vectr.com, Kairion, Eson; Fluid bzw. camper days divested mit Closing April 2026). 2026 wird in zwei Segmenten operiert.
Analystenfragen
- Frage: Soll die Verschuldung stabil bleiben statt weiter reduziert werden? Wie realisiert ihr die Ziel‑Leverage 3x–3,5x? Antwort: Operative Cashflows normalisieren sich, aber außergewöhnliche Posten (z. B. Campus) beeinflussen die Free Cash Flow Entwicklung; Nettoverbindlichkeiten voraussichtlich stabil; Leverage-Ziel 3x–3,5x bleibt relevant, mit Optionen zur Reduktion bei Bedarf.
- Frage: Bezieht sich Kostendisziplin auch auf Personalabbau? Antwort: Fokus liegt auf Effizienz; kein prioritärer Sozialplan; Einsparungen von ca. EUR 130 Mio. ergeben sich aus einem Mix von Maßnahmen, nicht ausschließlich Personalreduktionen.
- Frage: Total Video Reach vs. Konkurrenz – wie vergleichbar? Antwort: Vergleich erfolgt primär über linearer Reichweite; Total Reach wird als zentrale KPI genutzt, um Kampagnenleistung zu berichten; YouTube/Plattformen bieten Vergleichshindernisse, aber ProSiebenSat.1 liefert Transparenz zu Reichweite und integrierten Kampagnen-KPIs.
ProSiebenSat.1 Media — 2025 Earnings Call
1. Management Discussion
Good morning, ladies and gentlemen. Welcome to our full year 2025 Results Conference Call of ProSiebenSat.1 Media SE. This conference is being recorded.
Today's call is hosted by Mr. Dirk Voigtländer. Please go ahead, sir.
Good morning, ladies and gentlemen, and welcome to ProSiebenSat.1 Investor and Analyst Conference Call on the occasion of our full year 2025 results published today.
The call will be hosted by our CEO, Marco Giordani; and our CFO, Bob Rajan. Marco will begin with an overview of the key developments in 2025. Bob will then take you through the group's financial performance and present our dividend proposal for the past financial year. After that, Marco will return to discuss ProSiebenSat.1's new strategic direction and share the outlook for 2026. Following the presentation, we will open the floor for your questions.
Before we start, allow me a brief personal note. Today's call marks my last one as IR at ProSiebenSat.1. As you might be aware of, I will be taking a new role within our parent company, MFE-MEDIAFOREUROPE, in which I will be responsible for digital innovation strategy, a position focused on accelerating digital transformation and advancing the use of latest technologies and AI across MFE's broadcasting companies, Mediaset, Mediaset España and ProSiebenSat.1.
Going forward, my wonderful colleagues from the IR team will remain at your disposal for any questions or discussions related to ProSiebenSat.1. I have greatly valued our collaboration over the years and sincerely look forward continuing our exchange and hopefully to seeing many of you again at future conferences.
With that, I'm pleased to hand over to Marco.
Thank you, Dirk. It's a shame to lose you and in a so important position, but I'm very pleased that you will go on in collaborating with us and taking your contribution to the future of ProSieben and to the MFE group. So really thank you for what you did and good luck for the new job.
And good morning also from my side. As Dirk said, our presentation will be composed by 2 main parts. The first one will be regarding 2025 with Bob taking you through the main financial, and the second part where I will try to guide you on the future of ProSieben and exactly explain what we are doing.
Last year has been, let's say, a year that ended as forecasted with our communication at the beginning of January. And Bob will take you through that numbers. Maybe it's important to say that Bob and I joined ProSiebenSat.1 in October. And already in the last part of the year, we were able to, let's say, adopt some actions that, in our opinion, will be crucial for our future and our future growth. We, as you can remember, we structured a new organization in the sales house. Revenue will be crucial for the future, and that was the first action we took just for that purpose. We clearly started to fix the base and the foundation of ProSiebenSat.1 and trying to also put everything we could in terms of growth opportunity and project.
The last point we were immediately put in operation was a very strong and strict cash discipline. That are all actions that we undertook during the last part of the year that will be crucial for the future.
Looking at 2026, clearly, uncertainty and volatility will be part of our future in terms of top line, but we will focus on everything we can do by our own, that are shares, so shares of the market and also whatever we can do in terms of cost control and improved profitability and putting all we can for growing the business and growing the value of this company. That will be our priority.
Clearly, the shift on -- the shift of focus on entertainment will be another important element. We will speak about that later on. But I mean, we can say that in terms of outlook, we are expecting a 2026 where EBITDA will grow, and that will be our main focus even in a so volatile and uncertain period.
That's all for the first part of the presentation. I hand over to Bob, and I'll then take back afterwards. Thank you, Bob.
Great. Thank you, Marco. As Marco indicated, we, Marco and I both joined towards the end of October. My responsibilities here at ProSiebenSat.1 cover the finance, the compliance and risk areas, legal, procurement, real estate, M&A, and a bit more focus on one of the segments that we will -- we're going to refer to as the Commerce & Dating segments.
But let's talk about some of the results for FY '25. As Marco already alluded to, 2025 was a year of significant macroeconomic headwinds. You'll see from the revenue here for the full year of FY '25, we were slightly lower in comparison to the full year of FY '24. This was primarily in relation to a drop in challenges encompassed in the TV advertising business, where overall spending is down, and this is an industry trend that all players in the market are currently encompassing.
You'll see from an absolute numbers perspective, the change from year-to-year was minus 6%, but organically taking into account portfolio and currency effects, it's only about minus 2% in comparison to prior year. You'll see this is a little bit more exaggerated in the fourth quarter as the headwinds were even stronger in the fourth quarter compared to some of the rest of the year.
However, as Marco indicated, and we'll talk a little bit about this, we were able to take some measures with a cost discipline, focus on cash. And obviously, our digital streaming platform continued to show some good strength there with regards to AVoD and SVoD, and we were able to combat some of the drop in revenue overall.
If we look at the advertising, you can see that this was down, and this alludes to the point that we had indicated before that we are down minus 8% year-over-year. But once again, you'll see that the digital and smart streaming is relatively flat with regards to that.
Adjusted EBITDA is in line with the guidance that was provided earlier at EUR 403 million. This is down, but once again, in relation to the drop with regards to advertising revenues. Cash flow has also correspondingly -- adjusted operating free cash flow has obviously already declined in line with the adjusted EBITDA drop. You'll see adjusted net income, the drop is only about minus 9%, and that is due to some offsetting tax benefits that we were able to utilize.
So overall, from an overall perspective, you'll be able to see that there were challenging headwinds, but ProSiebenSat.1 was able to take certain measures to be able to mitigate these to a certain extent.
If we take a look a little bit closer and we dive into the segments, Marco will talk about this a little bit later, but we're also going to be focusing in 2026 on 2 segments: Entertainment, and then what we'll call Commerce & Dating. So if we just try to look at 2025, looking at the Entertainment revenues, you'll see that, once again, the trends are very apparent to what was already discussed. And you'll also -- you'll see that the advertising was obviously playing a big factor.
When you look at the overall ProSiebenSat.1 business, you'll see that on a revenue basis, approximately 2/3 of the revenue relates to the Entertainment segment and 1/3 relates to the Commerce & Dating. But you'll see here that there's some good performance in regards to Entertainment, and I think the -- we'll take some measures, and Marco will talk a little bit later in this call about what we plan to do to be able to stabilize our Entertainment and grow and transform our Entertainment business.
If we move on to set the scene a little bit for where we are right now. And this is quite interesting if you take a look at sort of the number of factors that are ongoing in the market right now. So if we look at the left-hand side, we can definitely see, and this is all over the news so this is not going to come as a surprise to anyone, that cumulative real GDP growth is definitely down across Europe and Germany, obviously, is taking quite a bit of the brunt of that. But we'll also see that in prior years, the growth was very, very negligible. And for the first half of 2026, all the economic forecasts indicate that this will also be challenging, and there might be a slight uptick in the second half.
Unfortunately, what compounds this effect is all the macroeconomic geopolitical effects that are ongoing in the world. As we all know, there's still the Ukraine war is ongoing. We have troubles in the Middle East, which are driving up oil prices. And all these factors combined together with the geopolitical uncertainty definitely do create some additional headwinds and challenges for 2026.
If we look at the right-hand side, we've already talked about this, but to show this from sort of a numbers perspective, you'll see the challenges that are happening in the advertising market. And you'll see that there's been a downward trend if you index this to 2019 for a number of -- for the past 3 to 4 years. Obviously, 2025, that delta being about 18 percentage points being quite significant.
So this, combined with the geopolitical environment, it does provide its challenges. These are industry-wide topics that all players in the market are facing. And we will do everything in -- that we're capable of doing and measures that we'll talk about later to be able to combat some of these types of things.
Okay. If we now just jump quickly now to the Commerce & Ventures segment. You'll see here from a revenue basis in comparison to FY '25 to '24, relatively stable, okay. And that includes that there were some -- there was a divestiture in the early part of 2025 with Verivox. There were a couple of other issues. We'll talk about that in a minute. But generally speaking, you'll see that this has been a relatively stable business. Adjusted EBITDA, slightly down, but able to be -- that was able to be mitigated. And we'll talk a little bit about some of the portfolio companies that sit within this Commerce & Ventures segment.
One thing to be very clear is, while we are looking at this, and Marco talked about the focus on Entertainment, Commerce & Ventures plays a significant role for our business going forward. There are a number of portfolio companies, and as part of our process, we regularly look at all the companies within this segment and determine whether or not ProSiebenSat.1 is able to maximize the value.
In certain cases where the value we feel is optimized, we will then think about other options for those businesses, such as an M&A activity or whatnot. In other instances, where we feel confident and we feel that there's more value to build and to utilize within the group, those businesses will remain part of this segment.
If we move to the next slide, this shows a little bit more detail on the adjusted EBITDA and shows some of the trends that are going within the specific, the Dating & Video segment. Now while on Flaconi's perspective, you'll see that there's good growth and penetration throughout the market there. Dating & Video overall has had its challenges in 2025. You'll see that the year-over-year revenues are down. There are challenges within that overall segment that are being experienced by all players in the market.
However, we've been able to -- there's a new management team in place for the last year, and we've been able to slowly bring that uptick and start to show some strong performance in the first couple of months of 2026. So we will continue to monitor this business as we do with all our portfolio companies.
On the next slide, I think this alludes to the point I just alluded to before. You would have seen that since the beginning of January 2025, ProSiebenSat.1 has been very active with regards to ensuring that it's bringing the most value of its various businesses within the conglomerate to its stakeholders.
As we talked about, there were a number of transactions that occurred in the early part of 2025. And in the latter part of 2025 and early part of 2026, you'll see at the bottom, there's been 3 transactions that have taken place since Marco and I came on board at the end of October. Wetter.com was closed in February 2026. Kairion and esome, you would have seen an announcement that a signing took place last week, closing hoping to happen in April. And just this morning, a press release was released with regards to Floyt and CamperDays, where we entered into a transaction with a purchaser, and we're also hoping to close that in the -- in April of 2026.
Notwithstanding all of that, you'll see at the bottom that we've been able to generate from these transactions circa about EUR 300 million. One of the things which Marco alluded to earlier and we'll talk about there is we are -- we do want to manage our debt. We do want to deleverage the company. So we will always look to extract the value from our assets and where required and where necessary and where it makes sense, we will use those proceeds to pay down our external debt. Having the leverage -- having being able to decrease our leverage and optimize our leverage will allow us to take funds and invest them appropriately into things that will help transform and grow ProSiebenSat.1.
With regards to our net debt development, what we can see here is, if we look at the end of 2024 and we look at 2025, you'll see that this goes in a little bit into the trend that Marco alluded to and I've talked about at the beginning. We have tried to start to change to focus on cash flow, optimize cash, and you'll see there that our overall net debt did decrease from minus EUR 1.5 billion to minus EUR 1.3 billion towards the end of 2025 based on, obviously, the asset sales that we talked about and additionally, a few other items with regards to some payments that have been made. And in general, we're just bringing a general stronger focus to cash and cost discipline.
If we move to the next slide, we talked about our net financial debt. I think one thing to very much reiterate the point here is you would have seen since 2019 that net financial debt has been significantly reduced, almost by EUR 1 billion, you'll see EUR 902 million. At the same time, we've been able to balance that and pay dividends in excess of EUR 300 million since 2019. So this is going to be what we will try to continue to do to deleverage the company, invest for the future. And obviously, we would like to make sure that we reward our stakeholders and our loyal shareholders going forward as well.
On the right-hand side, some of you will remember from the third quarter of last year that the company endured a refinancing process. Part of this refinancing was due to optimize and help the company transform and grow for the future. The total quantum of debt prior to the refinancing was reduced overall. And there's been a new package that's been put together. And you'll see there that we have a 5-year term loan. We have a bridge facility, and we also have an undrawn revolver that we haven't drawn on.
You'll see there's a 5-year term. The bridge facility has a 12-month plus 12-month duration, and we have an amortization of some annual payments of EUR 70 million each month. So we are trying to be very cost conscious here. There is a covenant attached to the refinancing, and we're being very cost conscious to make sure that we can drive down leverage and position the company for growth and transformation in the future.
To close here, we'd like to talk about the dividend that we will be proposing at the Annual General Meeting at the end of May. Obviously, when we make these types of decisions, we take into account the entire economic situation, our financial performance and a number of other factors. And what we will be proposing at the Annual General Meeting is a EUR 0.05 proposed dividend per share. As you'll see, this is in line with what was also occurred last year, and this is what we will be tabling at the Annual General Meeting in May.
So with that, I will now pass back to Marco Giordani, who will speak to strategy with regards to ProSiebenSat.1.
Thank you, Bob. I think that was very exhaustive and I think we have completed the first part of our presentation.
Let's now move from 2025 to 2026 and looking forward. We are now focusing on, let's say, transforming ProSiebenSat.1 from a diversified group. We were, until last year, to a focused media powerhouse. Our main aim is to become the leading entertainment player in the DACH region with strong relevance for audiences and partners. This require a clear focus and strong local brands and entertainment content with broad reach.
As you know, I mean, clearly, we are now part of a larger group, and we consider MFE as strong multiplier of that, that combine local strong market presence and benefit coming from Pan-European scale and cooperation. Bob has already mentioned, I think you have seen already the proof of it. Financial discipline will enable our growth. Strict cost management is the foundation for sustainable and profitable development. We need to invest in content and entertainment, and that's the main reason for which the foundation should be big and strong.
We will allocate capital strictly in function of our strategic goals and only where we see clear value creation potential. Overall, our strategy is guided by clarity, focus and long-term value creation.
Moving forward, I will try to take you through what we are now trying to focus on. These are now our 5 priorities. First, content. Clearly, that's the core of our strategy, investment in distinctive local and live entertainment content to drive reach and build a strong emotional connection with our viewers. Again, we will take -- I will take you through more detail going forward. But I mean, a multi-platform approach expand our total video reach.
And that, it's important for our monetization. Clearly, also, our monetization will be coherent with the multi-platform approach. Technology and AI will clearly be a big part of our future. We will use them as a sort of leverage for better efficiency and better effectiveness versus our viewer and our, let's say, partner.
Lastly, again, sorry to repeat it. The financial discipline will be part of our day life, because that's the only way in which we can build a great future.
So let's go through all of them one-by-one. Content. That's just a list of our main area of content, and I will not clearly bother you with the detail on that. But it's important that a few words will remain with you and because it's really part of our day life. Content should be live, local, engaging, should be premium, large, popular, that's all assessed to create reach, relevance and brand value. It's important to underline also the right-hand part of the chart. We are not really looking at what was part of our historical culture, but we are also enlarging it to what is needed now to, let's say, engage young target and also young audiences.
Moving to the rationale behind it. I mean, clearly, we don't see any more, the only linear part. We see all the content mainly focus on the total video reach that can run clearly from our linear channel to our digital platform, but can also go beyond that on third-party platform and even to social media.
This is just a list of our best content, our flagship format. These are the backbone of our rich strategy but will be just example of what the direction will be in the future. We will try to build other brands that will follow that kind of routes. You have on the bottom part of the chart a pretty long list of numbers that is just showing that total reach approach -- sorry, total reach approach will take us to a new concept of total reach and will also be possible for us to enlarge the linear reach to other digital mean and platform.
The main aim will be, again, to go beyond our own and operated platform and also using third-party distribution platform to enlarge the reach. The main start will be coming from linear, but all the rest will be assessed to create an ecosystem.
That's an example. What I was trying to explain, Galileo, Galileo started as a popular and very high, let's say, reach linear content and now it's clearly becoming a sort of ecosystem that goes beyond the linear TV, clearly goes on our own and operated platform with the AVoD and SVoD kind of business model. But it's a very large, let's say, in popular YouTube content with more than 3.3 million YouTube subscribers and it's also building a pretty large social media and web publishing kind of activity. Without forgetting that licensing, games and other, let's say, collateral brand exploitation, it's already giving a pretty important, let's say, result to our P&L.
That's an example we would like to follow. Other brands will try to follow Galileo, let's say, story. That's all, let's say, explained by -- they're willing to give to our advertiser a brand safety area and a high premium area that can differentiate their communication versus all the platform and all the social media.
I just mentioned before, the multi-platform kind of approach. Again, that's, I think, something we need to consider differently from the past. Clearly, we are coming from a world where our platform were clearly large viewed and all the population was clearly watching TV 20 years ago, but now the world is different. We need to combine the strength of our own platform, being them linear TV channel, but also our own and operated digital platform like Joyn. But we cannot forget that our audience, it's also working through other platforms and our brand should be present where our viewers are and not vice versa. So we need to take our content where the viewers are and try to expand our, let's say, reach not only to our platform but also to partners' platform.
Again, this slide shows a little bit what I meant. Starting from the bottom left part of this slide, you see our linear channels that are clearly the base of our reach. But clearly, following different trends than in the past, cannot stay alone and isolated as to be, let's say, enlarged through our own and digital platform. Clearly Joyn is biggest part of it, but other platform is also part of it.
We are, let's say, enlarging and strengthening the local partnership that are already existing, but I mean we try to enlarge them and also take other partners onboard to enlarge the reach. Clearly, social media will play an important role, not only in terms of branding promotion, but also in terms of economical exploitation. And clearly then international streaming player and more others will also be important.
The number you see in the middle of the page, it's clearly showing that we are talking about large numbers. So that's the average total video reach we had in 2025. So 77% of the total population and more than EUR 60 million -- sorry, 60 million, let's say, viewers. That's something on which we are going to focus. That's our main commercial KPI. Clearly, within all the area, we will also follow individual KPI, but that's our main goal. We are not really going to evaluate content investment only looking at a single platform. But I mean, we are going to look at the entire reach and the entire media reach.
Then moving, let's say, to another, let's say, explanation of what I meant, we can also, let's say, broaden revenue and also increasing relevance in the advertising market through that because clearly, our linear channel, it's also important, will remain important also in the future, clearly following the viewers' habit probably in a more declining phase, but that's not really something we are not prepared of. Because our own digital platform will compensate as much as possible the decline and the change of consumer and viewer habits.
Our local and international partner will give us, let's say, an additional weekly marketable ad impression, that's important, more than 50 million, let's say, impression. And clearly, social network will then enhance and enlarge as much as possible our branding and promotion activity. A unique multi-platform monetization will be our future, leaving, let's say, the spot-based TV advertising a little bit behind or part of this larger strategy.
Let's say, moving to monetization. That's clearly the base of everything. We are, let's say, following a multi-platform strategy mainly for increasing our monetization, let's say, power. That's a slide that is very important for us. It's showing how our investors, advertising investors are clearly moving. And clearly, our ambition is that we can offer them a larger range of, let's say, media in order to get the maximum reach for their campaign. That's something we can we see as a unique advantage, strategic advantage that is also position ourselves a little bit different from the platform. We can offer them a larger reach. We can offer them a brand safety area, and we can also offer them a better value for their, let's say, investment.
Clearly, monetization, it's an important element of the future of ProSiebenSat.1 and I believe of all the industry. Clearly, the transformation of our monetization is crucial. We are transforming our products, adding products. We are clearly using tech as much as possible to serve our, let's say, customer needs. Data and identity will be crucial as well and AI will enable us and our investors to get the best value out of their money. We see that in that area, we can really play a very important step forward in order to give more value and to grow also in the future, that will be more and more in a converging advertising market.
That gives me the chance to talk about a little bit the role of MFE and ProSiebenSat.1 in the future. We are clearly focusing ourselves in being very good in executing our local strength, but we know that the market is going also European where size matters. And we think that the combination of a local strength and a European scale can be the best, let's say, result for our future value and future growth.
We will focus, as I said, on strong client relationship, clearly, local, strong client relationship. We have a proven expertise in the DACH region. Clearly, we know the market better than anybody else. I mean, our premium commercial execution, I think, has been proved to be reliable and high quality, and we have a deep understanding of local consumer behavior.
Clearly, the multiplication effect of MFE will be everything we cannot really follow because of the size. We can have clearly part of a larger group that can have access to European multinational headquarter. We can offer together with the other MFE, let's say, country a Pan-European sales reach that again can be asked by some of the customer. We can -- and we will standardize tool both in data measurement and format and even price. And certainly the fact that we will go to align all the tech stack in order to be more than efficient and coherent in all the country will be relevant for having the best effect for ProSieben, but also exploiting, as I said, the European advantage of being part of a larger group that we didn't have in the past.
That's also giving the chance to say a little bit more about technology and AI. I mean, clearly, being part of a larger group, we need to focus on something that we can work on to extract value and to give also additional resources to invest in our business.
In the left part of the chart, you see where we think we can share cost and to get better outcome of our investment. I already mentioned the AdTech's infrastructure. We will try to unify as much as possible solution and technology, not only to serve better our customers, but also to get some synergies out of it.
Data and analytics hub will be a second point of important focus. That's not only a question of cost, it's also a question of the, let's say, cutting edge in terms of richness of data and also activation of data.
We will focus our efforts in terms of OTT infrastructure. We think that there, we can really extract value together with our, let's say, with the other country of the MFE Group. And also in the procurement, we can extract value in a more, let's say, a traditional and ordinary way. All of that clearly will give us economy of scale, faster market rollout and certainly better service for our investors, both in advertising and also in the company.
What will stay local? Clearly, content and programming will stay very local. We are the expert of the DACH region. We will not clearly give up anything on that.
In terms of creativity, we think that Europe will remain focused on diversity, on localized and diversified content. And so it's important that we stay very close to the DACH kind of audience as much as possible. That is also due to the cultural position. Every country will have differences in that respect, and we need to be diverse also to make a sort of differentiation offer in respect to the U.S. and big platform.
Clearly, as I said before, the relationship with local and DACH advertiser will be crucial as well. In that respect, we are expecting a faster execution because certainly, we will be simplified, the structure and the decision-making process, we will have lower structural costs and higher scalability, and that will help us improve our margin.
We have several times mentioned the cost discipline in our presentation. And I will take you through, let's say, some of these examples on that regarding the approach we are going to take with the non-core assets.
That slide reports a little bit the performance of Flaconi. Bob already mentioned, I mean, we are not really selling all the non-core assets just for a pre-cooked decision. Bob already, let's say, remember that we are continuously evaluating the portfolio and seeing whether we can extract value more and more.
And Flaconi is a clear example of something that, in our opinion, will remain in our portfolio because we think that we can add value, we can contribute the company to grow. And the result that is coming out is clearly very impressive. And I think that also 2026 will show good results in that respect.
And again, our view is that, this part of our activity should not be looked at only revenue and cost, we will be looked at EBITDA performance. We'll be looking at in terms of cash flow, we'll be looking in terms of also management. We need to have all these elements in place every time we look at the non-core asset.
Flaconi, as I said, it's a good story. I think we are well placed with good management, and we have a good strategy, and that will be something that will take us to retain the asset and make it growing in terms of value for the benefit of all our shareholders.
Then moving to, sort of, okay, a summary of what we mentioned several times during the presentation, a sort of translation of our, let's say, financial discipline. I mean the content, it's clearly our main focus. We will go on in investing in local and live content, and that's because we think we need emotional viewer connection. We need popular brands. We need really strong brands that will drive content consumption. The main aim, as I said before, is to increase and enlarge and keep the total video reach. We will try to keep stable or possibly even growing through a different and, let's say, more open and very effective multi-platform kind of approach.
Monetization will be crucial. We have said about that. We are building large video reach, because we think that, that's the best way to monetize all the content we are producing. Then clearly, with the operating cash flow discipline, we can really create strong resources to go on and invest in content. As Bob was saying, clearly, we cannot forget about our main aim to deleverage ProSiebenSat.1 and also to reward our shareholders with dividends. So that's the way we are going to, let's say, put in place our financial discipline in the next month and year.
Then moving to outlook. That's probably the most difficult slide to comment on because clearly, as Bob was saying, the world is very volatile and make projection now, it's very difficult. But I mean, we will focus ourselves on what we can control, and we will try to manage at best what, let's say, the market and the markets will give us.
Having said that, as I said before, the first KPI we will target is the total reach. We will try to keep our total reach stable and possibly grow. That's clearly not listed in this chart, but it is something I would like not to forget about.
Let's move into financial KPIs. We are targeting a slight decline of revenue that's something that is mainly driven by some portfolio decision we took. And -- but I mean, on a like-for-like basis, we are targeting a slight growth in that respect.
That's mainly true also for Entertainment. Entertainment revenue are expected to be stable year-on-year currently. Clearly, again, with a lot of uncertainty and a short visibility on the future. But that's our, let's say, first, let's say, outlook we see now. As far as the first quarter is concerned, what I can tell you is that March was materially better than the first 2 months, and April looks better than March. So for the time being, I think we are on track. We don't see any particular, let's say, element for reviewing our outlook. As I said, the first quarter will be, let's say, confirming our outlook for the full year.
In terms of EBITDA, reported EBITDA will significantly grow, and that's our main objective. That's clearly coming from strong cost discipline, as we mentioned several times. Just to give you some numbers, in terms of Entertainment, we are targeting more than EUR 130 million cost savings on reported EBITDA, and that's numbers that is clearly coherent for the time being with the outlook we have been mentioning before. We will be actively, let's say, working if something change on the top line to maintain our EBITDA target in line.
As far as net financial debt, we are forecasting a stable numbers at the last year level. And in terms of financial leverage, as I mentioned, the target will be to stay between 3x and 3.5x EBITDA.
So that's our main outlook and guideline for 2026. But let me, let's say, summarize a little bit what I try to, let's say, pass you during this presentation. Clearly, ProSiebenSat.1 will focus on Entertainment in the German-speaking region driven by strong local content, broad reach and multi-platform distribution approach. That will allow us, let's say, to maximize the total video reach. That's the base for monetizing the content across all the relevant platform and to maintain, let's say, a strong top line.
Technology, data and AI will drive effectiveness, efficiency, scalability and margins. We will have a clear focus on that in the coming months. The portfolio valuation will be, let's say, running, let's say, activity. And there will be a decision solely on financial merits. No other, let's say, strategic decision on that. And clearly, the financial discipline will be our main focus with strict cost control, cash generation and balance sheet strength.
That's all on my side. I think that now we will start the Q&A session. So thank you for your attention.
[Operator Instructions] Our first question today comes from Annick Maas of Bernstein.
2. Question Answer
My first question was, you've been now at the top of ProSieben since October. You've highlighted what the strategy is going to be. Can you just tell us, were there -- what surprised you to the positive actually, as you actually saw a bit deeper into ProSieben now in the first few months?
The second question is around the EBITDA guidance. So you say you want to do EUR 100 million savings at the Entertainment level. So how should I read that? If the TV ad market is going to be flat, does that mean EBITDA is going to increase by EUR 100 million? And anything -- any TV advertising improvement comes then on top? Or if you could just be a bit more -- provide a bit more color around that.
And then I guess, on TV advertising, everyone knows it's soft at the start of the year, but can you maybe give us a bit more color there?
And then finally, I mean, Dating, I guess, has been tough, not only this year, but also the last year. You've mentioned that you had the new management and you see an uptick. Can you provide a bit more information about what that actually means?
Yes. Thank you for the question. I will take the first part, and then I'll hand over to Bob for Dating. There were many, I think, good surprise, frankly. But I mean, the first one I want to underline is the team professionalism. I think, I mean, all the people I found here is very professional, very open. And I think that's the best surprise I got. We are exchanging experience. We are trying to, let's say, decide for the best of ProSiebenSat.1 in a very open and very professional way. So if I can summarize, that's the best let's say, news I found. Probably it was also a little bit expected, but probably I found a better, let's say, situation that I thought. So that's for the first question.
The second question in terms of guidance, I'll try to be a little bit clearer. As I said, we are now targeting reported EBITDA, that's our base. Then in the comparison between 2026 and 2025, you have clearly some, let's say, non-recurring, let's say, adjustment that will be not present in 2026. So that will create clearly a great advantage in terms of reported EBITDA in 2026.
But in terms of like-for-like or in terms of really operating improvement, as I said, we will reduce the cost base by more than EUR 130 million in 2026 compared to 2025. That's clearly an advantage you will see in EBITDA depending on the top line, as you said. So just following your example, if the top line is flat, then the advantage of EBITDA will be EUR 130 million. If the top line will be higher, then clearly, the advantage will be higher. That's a simple math.
Moving then to TV advertising, as I said. The start of the year was not really so good. And we share the cautious stance of our competitor, RTL, that went out a couple of weeks ago as far as the first quarter in 2026. What I can add is that the trend is improving. So March is materially better in the first 2 months, that's something that already we can say. And the expectation for April, clearly, visibility is very short. But I mean, clearly, we see a large part of April already in our book. It's showing that April will be better than March. So saying that the trend is positive.
But I mean, clearly, April, it's a month that is a little bit far to be closed, and that's -- it's also confirming our guidance for the full year. As you know, we have a pretty large differences between quarters, and that's the reason for which we can confirm the guidance of a stable Entertainment revenue as far as 2026 is concerned.
Then I'll hand over to Bob.
Great. Thank you, Marco. So in regards to the question with regards to Dating. So first of all, for the first couple of months, what we can say is we're on track, both from a top line perspective and an EBITDA perspective. So I think that's the first sign. I just think when we look at operationally, we've got generally just more engagement than what we had in the past, which I think is also very positive.
If we dig a little bit deeper into Dating, we've stabilized the paying user base on a number of platforms. We've looked at pricing, we've looked at subscription strategies. We've tried to be a little bit more sharp penciled with the marketing mix and less heavily on brand spend. So if you take a look at all those things combined together and bringing the technology together and being a bit more smarter there, that's what I was referring to saying that we're starting to see a little bit more uptick. By no means are we out of the dark, just to be very clear. But I'd say the first couple of months are brighter based on those comments that I just made.
We will now take a question from Conor O'Shea of Kepler Cheuvreux.
Yes. Just a couple of follow-ups from my side. Just firstly, in relation to the EBITDA guidance for 2026. In the presentation slides, it mentioned EBITDA rather than adjusted EBITDA. Could you just maybe clarify that? Is that growth off a base that includes high restructuring costs? And maybe you could just give a sense of how much you expect restructuring costs to be in '26 versus '25?
Then second question just in terms of the disposals and it may relate to cash restructuring costs, I guess, in '26. But given the 3 disposals you've already announced. I understand that they are small, but expecting net debt to be flat year-on-year in '26 versus end '25 looks conservative. Could you explain why you expect no further reduction in debt in 2026, given the disposal plan?
So again, sorry, I mean clearly, we are now, let's say, targeting a different KPI from the past. Without, let's say, commenting on the past that I think it's a little bit worthless. We think that the reported EBITDA is the right KPI we should target in.
In the EBITDA, clearly, it's all included. So if any restructuring cost will be -- is in there, we think that that's the best way to look at the company. Adjusting EBITDA, frankly, looks a little bit not proper. I would like to stop it here. So we will guide you with the reported EBITDA going forward. Before leaving Bob to answer, what I would like to repeat on disposal, I mean, clearly, we already -- last quarter, last year, we went through all the portfolio of activity we had.
The first activity we carried out is, I mean, defining what was part of entertainment focus and what was not. And clearly, that was the first element in deciding what to do with the portfolio. With the non-entertainment focus activities and companies, then I can say that clearly, as you can imagine, there are companies like Flaconi, as I said, will be our future, let's say, support and growth.
There would be average companies that clearly have a market. And as you can imagine, there are also, let's say, companies where, I mean, the future in terms of cash flow and EBITDA will not be positive, and that's the reason for which it is better maybe to find a different owner. And that's the way in which you should look at what we did and what also we are going to do in the near future.
But maybe you, Bob, can elaborate a little bit more on that.
Yes. Sorry. So look, I think Marco talked about the guidance. Just another point. Our restructuring costs in 2025 were circa around EUR 70 million, just to keep that in mind.
The second question regarding the disposals, Conor, it's a good question. And I think you answered the question yourself actually when you posed the question. The divestitures that have been announced to date last week and this morning are very small and minor in quantum. And so at this point, we don't expect those to be making any type of significant impact with regards to our net debt.
And as far as the net debt, we did make some improvements already last year, you would have seen in the -- when we did our cash flow bridge. A lot of that happened in the last quarter -- in the last quarter of 2025. So given what we've talked about with regards to the volatility of the market and whatnot, we do need to make sure we're on top of cash. And that's why at this point, without any further portfolio changes or whatnot, we are aiming to be flat there.
I think one of the things we also have to remember from 2025, there was -- not only the restructuring payments, but in 2026, we have our new campus as well. So there are -- that project continues to continue. And there are cash outlays there as well with regards to that.
So in summary, the divestitures we've done to date are small, and therefore, they don't have a major impact financially from a net debt perspective. And then with regards to other things, we still have some payments with regards to our new campus and whatnot, and that's why the net debt figure is more or less flat for 2026.
Okay. So could I just check, at this stage, would you expect restructuring costs -- P&L restructuring costs to be higher in '26 than the EUR 70 million in '25?
No, they will be lower, Conor, sorry.
Lower, lower. Okay. Perfect. And then of the EUR 130 million reduction in the cost base that you announced, is that a run rate number? Or is it a P&L number for '26? And I think I'm right in saying, it was EUR 150 million or EUR 200 million target -- medium-term target previously announced. Is the EUR 130 million just Stage 1 and then there are further savings over, say, a 4-, 5-year period?
Okay. That's to say, the EUR 130 million is the 2026 P&L effect of the savings, it's not a run rate. Now as far as the EUR 200 million, maybe can you elaborate a little bit more? Because I mean, frankly, I don't know what you are referring to, sorry for that.
Okay. Maybe that was in the press. I don't know, I saw that number. Maybe that didn't come from your side. But...
But I mean, from ProSiebenSat.1, you mean or?
Yes.
Okay. Frankly, I don't...
So the EUR 130 million...
Maybe, Conor, this is Dirk speaking here. I think you might refer to the previous gross savings target on the basis of the adjusted EBITDA, which was in the EUR 100 million range. So I think the EUR 200 million is not a number we have communicated. But in any case, this year's savings first relate to the EBITDA. They take into account the, obviously, operating and underlying savings, but also have a certain element of reduced onetime expenses, which were related to restructuring and which have burdened both the Entertainment segment and the Commerce & Ventures segment.
Please also bear in mind, last year, there was also an impact from the deconsolidation of Verivox, which is also a minor part included in that number.
Okay. So there's not necessarily a sort of Phase 2, although if the EUR 130 million is a P&L savings for '26, perhaps on a run rate number, the number is higher and those savings will flow into '27 as well. Is that fair to think about it like that?
We will update you as soon as we have that number. For the time being, we have not...
It's already [indiscernible]
No, no, it is. It is. I can tell you, and it's not really so. There is a lot of work behind it. I guess you can imagine.
We will now take a question from Nizla Naizer of Deutsche Bank.
Great. I have three questions, if I may. The first is the reach-based approach that you are now referring to in the multi-platform strategy. Can you give us some color as to how receptive your advertising partners and agencies that you speak to already are on that approach? Or have you sort of reached out of them already in Germany to sort of see how receptive they are? Some color there would be great.
And second, the reported EBITDA versus adjusted EBITDA, what matters for the covenants that you mentioned and the leverage target that you've given us in the outlook slide, is that now referring to the reported EBITDA or netted over reported EBITDA as opposed to adjusted EBITDA? That clarification would be great.
And lastly, could you kind of remind us of the collective impact on revenue and EBITDA from the assets you've sold so far this year? Some color there would be great.
I will take the first part. I mean, clearly, we are moving to the total video reach just because we think that the customer or the advertisers are asking for. I think that clearly, the word now is dominated also by all the U.S. platforms that are, let's say, trying to sell, let's say, digital reach in a pretty, let's say, effective way. If you look at the, let's say, market numbers, including clearly the German one. We tend to stay a little bit away from that. We are, we think better placed because we can rely on linear reach that it is clearly something that already existed in the past, but it's still existing and will exist also in the future that it will make us a little bit more, let's say, a seller of a scarce resource because clearly, we are selling a reach that the digital cannot afford.
So we will try to sell the total video reach trying to be different from the U.S. big platform? That's the first comment I would like to make.
The second comment is that this is very well accepted by the market, because it's exactly the, let's say, the KPI they are looking for because they can really look for performance marketing with the digital platform. But I mean, it's important also for them to go on in, let's say, investing in branding and positioning and where the reach is more important than anything else. So we are creating, let's say, an element or a KPI that is a little bit scarce on the market. And it is our base for having a better relationship with our investor and media agency in order to provide them with exactly what they need today.
So if you want, it's a combined decision, looking at what the market is asking for and what we can provide to the market in order to better, let's say, monetize our content. So it's a combination of the two. But for the first, let's say, comment we received from advertiser and media agency, the expectation of that has been very, very, very good and very optimistic about the future.
Great. And just to answer the last question with regards to the minor asset sales we've done it. I'll reiterate again that they were -- they are small in nature. So taking into account deconsolidation by the end of April, we're talking circa about EUR 50 million from a revenue turnover perspective and an EBITDA perspective of about EUR 2 million. So as we talked about, they're negligible and small at this point.
And maybe the last part. I mean on EBITDA, I mean, clearly, we will report to our financing partner the adjusted EBITDA because our financing package is based on adjusted. But as I told you, that's part of our obligation we have with our financing partner, but it's not a KPI we are looking for in terms of managing the company going forward.
[Operator Instructions] Our next question today comes from Fabio Pavan of Mediobanca.
Thank you for taking my two questions. First one is for Marco. Given your experience in Italy and Spain, how much time do you think it will take for this journey in Germany to be done in terms of increasing this reach? And so for this to be reflected in the numbers? It's something you would expect to see gradually over time or maybe nothing for this year but maybe for '27?
And the second question is provided the guidance you made and shared with us on revenues and EBITDA, is there any comment you can share with us in terms of organic cash flow generation for this year?
Thank you, Fabio. I mean, all the countries are different. So it's very hard to, let's say, compare performance from one country to the other. I have to tell you that in Germany, ProSiebenSat.1, it's a little bit more advanced in terms of multi-platform approach. So all is related to the increase of reach coming from, to be practical, YouTube, podcast and other digital activity. I think that Germany is a little bit more advanced than Italy and Spain.
On the other hand, there are media that, for instance, in Italy, MFE runs like radio, that clearly ProSieben doesn't and probably will never. So I think that comparing to Italy probably will be almost impossible to reach the more than 90% reach that currently MFE has in Italy. But as far as Spain, for instance, I think Germany is already a little bit beyond that level.
So I don't think we need to -- so we don't have a blueprint to copy, let's say, here. We are trying to enlarge as much as possible the reach, because this is what the market is asking for without really looking at a target, a specific target that our country may have. Certainly, we are sharing experience. That's true. So we are trying to, let's say, take the best out of each country experience.
So for instance, I'll give you an example. ProSieben is largely better in podcast than Italy, Spain. We are trying to see whether we can export this kind of know-how and capability in the other countries. That's an example in terms of exporting from Germany to the rest of the MFE Group.
On the other hand, clearly, as I told you in terms of customer relationship and the way in which sales house are connected with the advertiser, probably Italy, it's a better place than the rest of the group. And so in that respect, the changes we have made in the sales house organization is also targeting a transfer of expertise from Italy to Germany.
So it's a mix of everything. I think that being part of a larger group is good for everyone. If we are able to align best practice throughout the countries, I think will be the best for everyone without having a specific and numeric KPIs for that.
Yes. And Fabio, to your other question, which I think is primarily, I think we've given the guidance on where we are on the revenues and EBITDA, and Marco alluded to that. With regards to cash flow, again, as we talked about, we're expecting cash flow to be relatively flat, obviously, not taking into account some of the extraordinary spends with regards to our new campus restructuring and other things. So if you excluded those effects, we would hope that we would have a very high double-digit number from a free cash flow perspective. So if you -- on an organic basis. But on a full basis where we've taken those extraordinary spendings, we are planning to be flat as we had indicated earlier.
Ladies and gentlemen, as there are -- I am sorry, operator.
My apologies. That concludes today's question-and-answer session. Mr. Voigtländer, at this time, I will turn the conference back to you for any additional or closing remarks.
Yes. Thank you very much, operator. So as you mentioned, there are no further questions currently. So this concludes our conference call for today. As always, should you have any further questions, my colleagues in the IR team and myself will be happy to answer them. Thanks, everyone, and goodbye.
This concludes today's call. Thank you for your participation. You may now disconnect.
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ProSiebenSat.1 Media — 2025 Earnings Call
ProSiebenSat.1 Media — 2025 Earnings Call
Überblick
ProSiebenSat.1 präsentierte die Ergebnisse für das Geschäftsjahr 2025 und skizziert für 2026 eine klare Schwerpunktsetzung auf Entertainment, Kostendisziplin und Multiplikator-Effekte durch MFE. Trotz Umsatz-Headwinds im Werbemarkt soll EBITDA durch laufende Kostensenkungen wachsen.
Wichtige Kennzahlen
- Umsatz FY25 im Vergleich zu FY24: -6% YoY; organisch ca. -2% (Portfolio-/Währungseffekte bereinigt).
- Advertising im Jahr 2025: -8% YoY; digitale/hubbasierte Streaming-Umsätze weitgehend stabil.
- Adjusted EBITDA FY25: EUR 403 Mio.; Rückgang aufgrund der Werbe-Schwäche; Cashflow entsprechend geringer.
- Adjusted Net Income FY25: ca. -9% (durch offsetierende Steuer-Vorteile teilweise kompensiert).
- Nettoverbindlichkeiten Ende 2025: ca. -EUR 1,3 Mrd. (Reduktion von ca. EUR 1,5 auf EUR 1,3 Mrd seit 2019, ca. EUR 902 Mio.-Puffer seit 2019). Divestments führten zu ca. EUR 300 Mio. Erlösen.
- Dividende: EUR 0,05 pro Aktie vorgeschlagen ( AGM Ende Mai 2026).
- Segmentmix 2025: Entertainment ca. 2/3 Umsatz; Commerce & Dating ca. 1/3.
Strategische Ausrichtung
- Fokus auf Entertainment in der DACH-Region, starke lokale Marken und Live-Content, Multi-Platform-Reichweite als Monetarisierungsbasis.
- Kostenkontrolle, Cash-Disziplin und Schuldenreduzierung als Fundament für nachhaltiges Wachstum.
- Portfolio-Management: laufende Bewertung von Nicht-Kern-Aktivitäten; Veräußerungen (Verivox 2025; Wetter.com geschlossen Feb 2026; Kairion/esome verhandelt; Floyt/ CamperDays angekündigt) mit kumulierten Transaktionserlösen von ca. EUR 300 Mio.; geplante Tilgung von Fremdkapital.
- Technologie, Daten und KI als Treiber für Effizienz, Reichweite und bessere Anzeigengerechtigkeit; Standardisierung von AdTech-Infrastruktur und Data/Analytics-Hub innerhalb der MFE-Gruppe.
Ausblick & Guidance
2026 wird ein volatiles Umfeld erwartet. Die Guidance sieht ein stabiles Entertainment-Umsatzniveau; EBITDA-Vorteile durch Kostensenkungen von >EUR 130 Mio. im Vergleich zu 2025 (bei unveränderter Topline). Net Debt soll stabil bei ca. 3.0–3.5x EBITDA liegen. Q1 2026 war bisher leichter als Q2/Q3 2025, März stärker, April voraussichtlich besser; 2026er EBITDA soll stärker wachsen als 2025 dank Kostenkontrolle und Portfolio-Optimierung. Investitionen bleiben auf Content/Audiovisuelles, mit Fokus auf lokale Inhalte und Mehrplattform-Strategie. Campus-Projekt sorgt für Cash-Outlays.
Analystenfragen
- Frage: Bernstein (Annick Maas) – Welche positiven Überraschungen gab es in den ersten Monaten; und wie interpretieren Sie das EBITDA-Guidance von >EUR 100 Mio. Einsparungen im Entertainment? Ist ein flacher Topline ausreichend, um dieses EBITDA-Wachstum zu erreichen? Zudem: Timing vs. Marktdynamik beim TV-Werbemarkt und Dating-Treiber?
Antwort: Marco Giordani: Positiv fiel das Team-Talent und die professionelle, offene Zusammenarbeit auf; die Organisation habe schnell funktioniert. Die Guidance basiert auf einer EBITDA-Verbesserung durch Kostensenkungen; bei unveränderter Topline wären >EUR 130 Mio. EBITDA-Verbesserung realisierbar. Märkte 2026 bleiben volatil, März stärker, April zeigt weitere Besserung; Dating stabilisiert sich dank neuer Management-Struktur und smarteren Marketing-/Preisstrategien. - Frage: Kepler Cheuvreux (Conor O'Shea) – EBITDA-Guidance bezieht sich auf EBITDA oder Adjusted EBITDA? Wie hoch sind Restrukturierungskosten 2026 vs. 2025? Und wie plausibel ist Flatness der Netto-Neuverschuldung nach drei Divestments?
Antwort: Marco Giordani: Fokus auf berichtet EBITDA; Restrukturierungskosten 2025 ca. EUR 70 Mio.; 2026 voraussichtlich geringer. Net debt soll trotz Divestments stabil bleiben; Finanzierungspaket (5-Jahres-Darlehen, Bridge, revoler) dient der Leverage-Reduktion. Die 2026er Guidance beruht auf einer stabilen Topline und den nominellen Einsparungen. - Frage: Deutsche Bank (Fathima-Nizla Naizer) – Wie reagieren Werbeagenturen auf das Reach-based Multi-Platform-Konzept? Welche Covenants-Definition gilt (berichtet vs. angepasst) und welche Auswirkungen haben die bisherigen Asset-Verkäufe auf Umsatz/EBITDA?
Antwort: Marco Giordani: Reach-based-Ansatz wird positiv aufgenommen; Advertiser suchen Total Reach inkl. linearer und digitaler Reach. Die Cov-Ungang gemäß Berichts-EBITDA; Adjusted EBITDA wird zwar für Finanzierung berichtet, ist operativ jedoch kein KPI. Veräußerungen sind klein (ca. EUR 50 Mio Umsatz, EUR 2 Mio EBITDA); Gesamteffekt vernachlässigbar.
ProSiebenSat.1 Media — Q2 2025 Earnings Call
1. Management Discussion
Good morning, ladies and gentlemen. Welcome to our Second Quarter 2025 Results Conference Call of ProSiebenSat.1 Media SE. Today's conference is being recorded. Today's call is hosted by Mr. Dirk Voigtländer. Please go ahead, sir.
Good morning, everyone, and thank you for participating in ProSiebenSat.1's Investor and Analyst conference call covering our second quarter and first half results for 2025. Today, the call will be hosted by Bert Habets, our CEO, together with Martin Mildner, our CFO. Bert and Martin will begin by reviewing our financial and operational performance over the reporting period. Bert will then close the presentation with remarks on our specified outlook for the current financial year. After the presentation, we will be happy to take your questions during the Q&A session.
With that, I'll now pass the floor to Bert.
Thank you, Dirk. Thank you for joining us today for our ProSiebenSat.1 Media SE half year results conference call. Before we turn to our financial and operational performance for the second quarter and the first half of the year, I would like to begin by briefly addressing the increased voluntary takeover offer that was published by MFE earlier this week. We believe this enhanced offer clearly reflects MFE's sustained commitment as a long-term investor and their trust in the future of ProSiebenSat.1.
As a management team, we are carefully reviewing the details of the revised offers, as well as the potential avenues for value creation mentioned by MFE. We continue to strongly support collaboration within the media industry and believe that partnerships such as the ongoing cooperation with MFE are important to driving growth and strengthening the sector overall. We look forward to ongoing constructive dialogue and joint discussions for the benefit of all stakeholders. Please also note that we will publish our recent statement next week, in which we will also provide a detailed assessment of the increased offer consideration.
Let me now turn to the key highlights of our business in the second quarter and the first half of 2025. The macroeconomic environment has shown little to no recovery so far this year. This continues to weigh heavily on the overall advertising market, particularly the TV advertising segment.
On an organic like-for-like basis, meaning adjusted for portfolio changes and currency effects, group revenues declined by 2% to EUR 1.695 billion in the first half of this year. This is a solid outcome given the overall weak TV ad market development.
At group level, adjusted EBITDA came in at EUR 99 million in the first half of 2025, a 40% decline year-on-year. This was largely driven by the expected drop in high-margin advertising revenues and the deconsolidation of Verivox following its sale in Q1 2025. Despite these challenges, we made operational and strategic progress, especially in our core Business Entertainment segment.
In Q2, Joyn AVoD revenues grew substantially by 62% year-over-year. With our clear focus on local and live content, we also recorded a positive trend in audience market shares. Joyn celebrated another successful quarter with strong growth in both users and viewing time. Furthermore, we are consistently working to position the group cost efficiently and ensure its long-term financial stability.
We have just taken a significant step in this direction by extending EUR 1.25 billion of our senior facility agreement, which would have matured in 2027 until 2029 at attractive terms. Martin will go into more details later.
Revenues and adjusted EBITDA developed as expected, below prior year levels. However, we anticipate a recovery in the advertising business in the second half of the year. We, therefore, confirm our target ranges for full year revenues and adjusted EBITDA. However, adjusted EBITDA is expected to come in below the midpoint of the range due to development in the high-margin TV advertising business.
Let me now hand over to Martin for further details on the financials.
Thank you, Bert, and a warm welcome also from my side. As Bert already mentioned, the demanding economic environment and the effects resulting from our strategic portfolio adjustments, in particular, the sale of Verivox, impacted our results for the second quarter and first half of 2025.
Group revenues in the second quarter of 2025 amounted to EUR 840 million, representing a 7% decline compared to the same quarter last year. For the first half of the year, revenues declined by 4%, leading to a total of EUR 1.695 billion. As anticipated, the decline in group revenues in Q2 was driven by lower TV advertising revenues and weaker performance in the Dating & Video segment. In contrast, the Commerce & Ventures segment continued to deliver strong organic growth.
Adjusted for currency effects and portfolio changes, group revenues declined by 3% in the second quarter and by 2% in the first half of 2025.
Adjusted EBITDA declined by 40% in both the second quarter and the first half of this year, leading to a total of EUR 55 million and EUR 99 million, respectively. The decline is mostly due to lower highly profitable TV advertising revenues and the sale of Verivox in Q1 2025.
Adjusted net income decreased to EUR 14 million in Q2 and to EUR 0 million in the first half of the year due to revenue and adjusted EBITDA development. Here, the decline in operating profit was partially offset by positive tax income of EUR 19 million and EUR 22 million, respectively.
Adjusted operating free cash flow was minus EUR 6 million in the second quarter of '25. In addition to the decline in earnings, higher investments in programming assets had an impact as well. Against this backdrop, adjusted operating free cash flow also declined in the first half of 2025 and amounted to minus EUR 50 million.
This all said, the current economic environment remains difficult, and we are responding to this uncertainty by focusing on consistent cost management as well as further improving our operating business. At the same time, we are also confident that we will quickly and directly benefit from a potential economic recovery in the second half of the year.
So let me now guide you through our individual segments by starting with the Entertainment segment. In our Entertainment segment, revenues were down by 7% to EUR 570 million in the second quarter and by 4% to EUR 1.113 billion in the first 6 months.
Entertainment advertising DACH revenues declined by 10% in Q2 2025. This decline was mainly due to the weak performance of the TV advertising business. Although some early indicators suggested that the economy might be stabilizing, many of our advertising customers still remained cautious about the advertising spending.
Despite the aforementioned challenges, digital and smart advertising revenues in the DACH region increased by 2% in Q2 2025. This was mainly due to the dynamic growth of Joyn's AVoD revenues, which increased by 62% and which again offset declines in other digital activities.
Our distribution business performed well again, achieving strong revenue growth of 10% in the second quarter and 8% in the first half of 2025. This growth was mostly linked to new cooperation agreements and in particular, a further increase in the number of HD subscribers.
Our content business declined by 13% in the second quarter due to lower production volumes. For the first 6 months, however, the business grew by 4% to EUR 69 million.
In our other revenue stream, we recorded revenue growth of 14% in both the second quarter and the first 6 months of the year. This growth was also driven by our superstreamer Joyn, which achieved double-digit percentage revenue growth in the SVoD business.
Adjusted EBITDA in the Entertainment segment decreased by 42% to EUR 41 million in Q2 and by 44% to EUR 65 million in H1 2025. This decline reflects the drop in high-margin advertising revenues.
So please now turn to Page 8, where we will now review the performance of our Commerce & Ventures segment. Revenues in the Commerce & Ventures segment remained stable in Q2 2025 despite the deconsolidation of Verivox at the end of the first quarter.
In the first half of 2025, we recorded revenue growth of 6%. Adjusted for portfolio and currency effects, the segment grew by an impressive 23% in Q2 2025 and by 16% in the first half of the year. These figures highlight the strength of our organic growth in the Commerce & Ventures segment. We are also pleased to report that our advertising revenues within this segment recovered in Q2 2025, growing by 2% and partially offsetting the decline in Q1.
Within the Digital Platform and Commerce business, the Beauty & Lifestyle vertical with Flaconi remained the main revenue growth driver. The decline in the Consumer Advice vertical reflects the deconsolidation of Verivox at the end of the first quarter. The online comparison portal still contributed revenues of EUR 35 million in Q2 of the previous year.
The adjusted EBITDA of the Commerce & Ventures segment declined by 32% in Q2 2025 and by 17% in H1 2025. However, on a like-for-like basis, means adjusted for the portfolio effect from the sale of Verivox, the adjusted EBITDA increased by 89% in Q2 and by 14% in H1 2025.
Please turn to Page #9 to take a look at the performance of our Dating & Video business in Q2 and H1. As the figures show, we again faced challenges during the reporting period. In Q2 2025, revenues of dating and Video declined by 27%, leading to a decline of 24% in the first half of the year. These figures reflect a combination of different factors, including softer trends in the dating and video sectors, as well as currency headwinds resulting from a weaker U.S. dollar. Adjusted for currency and portfolio changes, revenues decreased by 24% in both Q2 and H1.
Let's look at the performance of each business. Dating revenues decreased by 20% in Q2. This was mainly driven by negative consumer sentiment impacting the overall dating market. Eharmony experienced particular pressure after strong growth in the past, while LOVOO demonstrated more resilience, remaining largely stable in absolute terms.
Video revenues declined by 35% in Q2. This reflects the business continued sensitivity to economic developments, particularly in the U.S. The declining U.S. advertising market impacted by tariffs and consumer restraints affecting virtual goods revenues were only partially offset by slightly growing subscription revenues driven by our platform migrations in the first half of 2025.
Adjusted EBITDA amounted to EUR 13 million in Q2 2025, which shows stabilization compared to last year. This is largely due to the decisive actions we took to improve profitability.
The revised marketing strategy within dating introduced at the end of Q1, as well as personnel measures that took effect in late May 2025 showed effectiveness and stabilized the group profitability, resulting in an adjusted EBITDA margin on prior year level.
Let me now move on the measures we have taken with regard to our Joyn platform. In order to further advance ProSiebenSat.1's digital transformation and leverage synergies with our traditional TV business more effectively, we have decided to streamline the group's structure.
In July 2025, the Executive Board and the Supervisory Board resolved to merge the Seven.One Entertainment Group GmbH into the Joyn GmbH. This merger will become effective retroactively as of 1st of January 2025. Moreover, this merger not only streamlines the corporate structure to accommodate the integration of linear TV into the streaming business, but it also provides a tax advantage.
As a result of the merger, Joyn's income tax loss carryforwards can now be offset against the profits of Seven.One Entertainment and its tax group subsidiaries arising after the 31st of December 2024. Joyn will be able to use existing tax loss carryforwards in the amount of approximately EUR 460 million.
The utilization of these loss carryforwards is expected to result in the recognition of a deferred tax income in the amount of EUR 125 million for the first time in the third quarter of 2025, which under consideration of counterbalancing effects will benefit our net income by a mid to high double-digit million euro amount.
Corresponding tax cash savings are expected with a low single-digit million euro amount already in this year, a low double-digit million euro amount in each of 2026 and 2027 and a mid-double-digit euro amount in each of 2028 and 2029. As a result, we expect positive effects on our cash flows totaling EUR 110 million for the financial years until 2029.
So while all this indicates a potentially substantial positive development, we would like to point out in particular that the utilization of these tax loss carryforwards in the amount stated before depends clearly on the achievement of corresponding profits. In addition, the assumed cash tax savings might also be at risk in case of a change of control event in the ownership structure of ProSiebenSat.1 of more than 50%.
I will now continue with our debt maturity profile and the financial leverage development on Page #11. ProSiebenSat.1 Group uses various debt financing instruments for the purpose of its group financing, which are regularly adjusted with respect to volumes and maturities. Currently, the group is financed via 2 term loans and an undrawn revolving credit facility under a syndicated facility agreement and on top on various promissory loans.
I am pleased to announce that we just recently, at the beginning of this week, we were successful on the extension of our senior credit facility agreement, including the revolving credit facility, which were both originally maturing in 2027. This extension will take effect on the 5th of September 2025, but provided that no change of control event has occurred by that date.
If a change of control event happens before the 5th of September, the extension will not come into effect and the senior facility agreement and the maturities there under will remain unchanged. But of course, the change of control event still would trigger an extraordinary termination right of each creditor.
The extension of the agreement will now result in term loans of EUR 810 million and a revolving credit facility of EUR 442 million being extended to the year 2029. Please note that the RCF is available in the amount of EUR 500 million until 2027. Beyond that, it is available until 2029 in the amount of EUR 442 million.
Please also note that we will repay EUR 250 million of the term loans maturing in 2027 using proceeds from the most recent portfolio measures. This means that only a minor part of term loans and RCF under the SFA will remain due in 2026 and 2027. With these measures, ProSiebenSat.1 is taking advantage of conditions in the loan market to secure financing on attractive terms for the long term.
Moreover, it is worth highlighting that the term debt-related interest expenses are expected to remain largely unchanged, both due to the prepayment and attractive conditions for the term debt.
Moving on to our current net financial debt. This amounted to EUR 1.541 billion at the end of the second quarter and representing a reduction of EUR 54 million compared to the end of Q2 last year. This development reflects the cash inflow from the sale of Verivox, along with reduced operating cash flow due to seasonally higher programming CapEx.
The financial leverage ratio was at 3.1x at the end of the second quarter. As expected, this was slightly above the target range of 2.5x to 3x forecast for the end of '25. Excluding Verivox adjusted EBITDA contribution for the last 12 months, the pro forma leverage ratio would amount to 3.3x.
As we will generate all of this year's free cash flow in the second half of the year and also expect to receive the proceeds from the sale of our shares in [indiscernible] and Urban Sports Club in the second half of the year, we anticipate a further reduction in net debt and financial leverage by the end of the year.
With this, I would like to end my part of the presentation and hand back to Bert, who will provide you with an update on the advertising market and our operational performance.
Thank you, Martin. Let's start with a look at the macroeconomic environment. The development of DACH advertising revenues in the first half of the year clearly reflects the ongoing challenging macroeconomic environment in Germany.
As shown on Page 13, real GDP growth in Germany was negative in 2024. And also, in the first half of 2025, it showed no improvement. This indicates that the German economy has not yet returned to a growth path.
Private consumption followed a similar trend in 2024. However, easing inflation has helped stabilize household spending somewhat, leading to signs of a recovery in the first half of 2025.
Looking at business expectations, we saw a continuous decline starting in mid-2024 with a notable temporary low point reach in January this year. However, for the second half of the year, economic researchers are forecasting real GDP growth for the first time in a while. This is also reflected in the improvement in corporate sentiment since January despite ongoing uncertainty around U.S. import tariffs. Nevertheless, we are cautiously optimistic. We expect a gradual recovery in the advertising market, driven by continued growth in private consumption and anticipated investment incentives from the German government.
Importantly, the advertising business is expected to also benefit from a more favorable year-over-year comparison base. This will be especially relevant in the fourth quarter, where in Q4 2024, we had recorded a sharp decline of EUR 65 million in entertainment DACH advertising revenues.
Given the weak performance of DACH advertising revenues in the first half of 2025, a full year increase now appears less likely, even though we continue to anticipate a market recovery in the second half of the year.
In the outlook for 2025, we expect a slightly declining development for the full year compared to the previous year regarding the entertainment advertising revenues in the DACH region.
Previously, we had assumed growth of 2% at the midpoint of our financial target ranges for 2025. This would have meant a recovery of around half of the previous year's declines. Having said this, leading media agencies are forecasting a significant improvement in the second half of this year. This pickup should lead to an almost stable full year development for broadcasters combined TV and long-form video advertising revenues. This includes addressable TV, broadcaster video-on-demand, such as Joyn and other digital extensions.
Traditional linear TV advertising is expected to decline by a mid-single-digit percentage. However, this should be largely offset by continued growth in digital advertising revenues at the market level.
Overall, we hear consistent signals from media agencies, top-down analysis and direct feedback from our clients. Sentiment is improving and investment levels are expected to rise again, especially towards the end of the year.
Importantly, the full year performance in 2025 will be more dependent than usual on the fourth quarter, which historically contributed around 1/3 of total annual advertising revenues. While we remain confident in a gradual recovery of the advertising market in the second half of the year, we are not relying solely on macroeconomic improvements.
Instead, we have actively launched several initiatives to unlock new advertising revenue growth potential and to drive growth across all segments and industries. This goes from global brands to mid-market advertisers.
For instance, we offer many creative impact solutions. A hidden casting of Red Bull within the storyline of Germany's next Top model and new branded content formats have generated strong interest among advertisers. It is significantly extending both platform reach and brand engagement.
Our advanced TV offerings, including audience TV and addressable TV are strengthening awareness, and they help brands to reenter the TV space by offering more targeted reach, improved measurability and stronger sales impact.
Another example is our use of AI-powered innovations. We recently launched the first fully AI-generated TV commercial for Lacalut in Germany. This allows for highly cost-efficient regional activation on both TV and digital platforms. And it's also tapping into budget traditionally allocated to radio or out-of-home.
All of these initiatives are expanding our revenue base beyond traditional budgets. They are a key element of our strategy to strengthen advertising performance through innovation.
Another part of our broader strategy to drive innovation and scale in advertising is our partnership with Freewheel. Freewheel is one of Europe's leading ad tech platforms and a subsidiary of Comcast. Our collaboration is an important milestone in our strategy to grow through partnerships and expand our advertising capabilities. The partnership with Freewheel enables pan-European cross-platform and convergent campaigns on the big screen. This will offer advertisers and agencies new ways to reach audiences at scale.
At the core of this partnership is our media manager, developed by our subsidiary, Virtual Minds. It allows for programmatic TV bookings and will now be available to Freewheel's international client base. This means we can start monetizing the product beyond our home markets and help establish convergent solutions across Europe.
Importantly, our commercial partnership for RTL remains unchanged, especially in the German-speaking region, we continue to work with RTL on developing the planned and important convergent functionalities. Together, these partnerships strengthen our position, as a driver of innovation in the European advertising market.
Let's now turn to the audience share development on Page #17. Over the past quarters, we've made significant progress in closing the audience share gap to RTL's Ad Alliance. It was a challenging start into the year, which was marked by global events and early elections in Germany. After that, in Q2, our channel portfolio showed a solid recovery.
Our strategic program investments have clearly started to pay off. This was particularly visible in the first half of 2025. The strong sports signup in Q2, including ice hockey and soccer broadcast generated above-average reach and significantly strengthened our prime access. Especially compared to Q2 2024, we can see a strong improvement in our audience shares. We have visibly closed the gap to Ad Alliance.
Looking ahead, we will continue to expand our investments in local programming with a clear goal of further strengthening our reach and market position in all key time slots across our channel portfolio. Our local content strategy continues to deliver strong results on linear TV and on Joyn.
In Q2, we saw significant growth across all our major channels, ProSieben, Sat.1 and Kabel Eins. The audience market share on all channels increased year-over-year. At the same time, Joyn recorded the best quarter in its history. Compared to Q2 last year, Joyn achieved a 31% increase in monthly users and a 29% increase in watch time. This success is driven by a mix of proven hits and new formats that resonate across platforms.
One of our most successful existing formats is still Germany's Next Topmodel. The 20th season delivered 90 million views on Joyn in Q2 alone, and it continues to perform well on linear TV as well with a peak performance of over 23% audience share.
We also extend and develop existing formats. One example is the extension of the [indiscernible], which now also airs on Saturdays and Sundays. That strengthens our daily engagement.
Our formats with focus on Joyn include many reality shows and creator formats. One highlight in Q2 was MATCH MY EX, which reached 10.7 million views on Joyn. That demonstrates the growing relevance of our Joyn-focused formats. These examples underline the success of our platform independent program strategy, and they confirm that our investments in live and local content are paying off in linear TV, as well as on Joyn.
Another key pillar of our content strategy is sports. In Q2, our sports portfolio delivered outstanding results across both linear and digital platforms. With the Bundesliga relegation matches, SAT.1 achieved an average market share of 13.7% amongst 20 to 59-year-olds, more than double than the year-to-date average. On Joyn, these matches generated almost 13 million video views.
The FIFA Club World Cup also performed strongly with a 14.1% average market share on SAT.1. Our coverage of below 21 European Championship was another highlight. It reached an average market share of 13.7% at SAT.1. The final between Germany and England peaked at a very impressive 42.9% share that gave SAT.1 its best day since 2012.
Ice hockey is also gaining traction. ProSieben coverage of the World Championship games involving the German national team reached good market shares. Joyn nearly doubled its live stream video views for the German games compared to last year. These results show that our sports rights are not only delivering reach and engagement today, they are also a strategic investment into our future.
Looking ahead, we're excited to kick off the new Bundesliga season. We will show the opening match between Bayern Munich and RB Leipzig on August 22, live on SAT. 1 and Joyn, and we're building for the long term.
We've secured exclusive rights for the Handball World Championship through 2031 and the Basketball World and European Championships starting in 2026. With this growing portfolio, we're positioning ProSiebenSat.1 as a leading free-to-air sports destination in Germany across TV and streaming.
Let's take a look at what's ahead in the second half of 2025 on Page #20. We have a strong pipeline of new and returning content across platforms and channels. This gives us confidence for continued audience growth and engagement.
Our strategy remains clear, everything on Joyn. Every program we commission is a Joyn program. This integrated approach continues to deliver the results. Joyn has more than doubled its number of users compared to last year and achieved 6 consecutive record months.
In prime Time, a lot of beloved formats return with new seasons like Bitte melde dic show, the Voice of Germany and Promi Big Brother. And of course, we will also launch new content in the second half of the year, like 50 episodes of the Power, a new reality on Joyn and fresh factual entertainment on Kabel Eins like [indiscernible].
In Access Time, SAT.1 continues to build on viewer loyalty with daily formats like [indiscernible]. The later will run for a full year in 2026 with 240 new episodes. The response from media and industry observers to our recent content screening was overwhelmingly positive. Journalists praised the strength of our programming slate and the strategic clarity of our Everything on Joyn approach.
With this lineup, we're well positioned to continue our growth trajectory and deliver strong results. And while our local content continues to drive strong engagements across all platforms, we're also investing in premium international content to complete our lineup.
That brings me to our next highlight, our newly expanded content partnership with NBCUniversal. This deal significantly strengthens our offering of high-quality Hollywood content across both linear and digital. This new multiyear agreement secures nearly 2,000 hours of premium content.
It ranges from current theatrical blockbusters like Jurassic World Rebirth, Despicable Me # 4 and Wicked to new series like St. Denis Medical and The Hunting Party as well as a broad library of iconic titles like Fast & Furious #9, The Bourne Franchise and Brooklyn Nine-Nine.
What makes this deal especially valuable is the comprehensive set of rights we've secured, Free TV, AVoD and SVoD. This allows us to fully leverage the content across all platforms. It's a perfect fit for our Everything on Joyn strategy. We can now offer Hollywood quality entertainment on demand and for free to a broader audience than ever before.
This deal strengthens our position as a leading entertainment provider in Germany, and it reinforces our ability to deliver both reach and relevance across linear and digital. Joyn continues its strong trajectory and has just delivered its best quarter ever. In Q2, the platform reached 9.2 million monthly video users. That is an increase of 31% year-over-year. It also generated 12.6 billion minutes of view time, a 29% increase compared to last year. And very importantly, AVOD revenues grew by 62%, underlying the platform's growing monetization potential.
This momentum is driven by 2 key factors: First, stronger engagement. Joyn is attracting more new users. And at the same time, existing users are spending significantly more time on the platform. And secondly, a steadily expanding content portfolio, especially in entertainment and sports. This reinforces Joyn's role, as the leading free streaming platform in the German-speaking region.
We are also strengthening Joyn's position as a central aggregator for diverse and local relevant content. A recent example is our partnership with the Bavarian Media Authority, which brings 14 regional TV channels to Joyn. This supports media diversity and adds value for audiences across the country.
Let's now turn to distribution, an essential pillar of our entertainment business. Our HD subscriber base continues to grow steadily. This contributes to another quarter of increased distribution revenues. With 38% HD penetration, many households already receive our channels in high-definition quality. Since HD subscribers also reflect the overall development of IPTV and cable subscriptions, this can be interpreted as continued high interest in TV offerings despite the decline in daily usage in the past.
But there is still considerable growth potential for HD, particularly amongst satellite and households. Distribution plays a key role in financing our content investment, and it remains a highly visible and profitable business for us. That's why it is important to us to continuously work on our existing partnerships as well as on new ones.
Let's now turn to our Commerce & Ventures segment with Flaconi, which continues to be one of our strongest growth pillars. Following a strong Q1, Flaconi delivered another excellent quarter. They achieved an impressive 33% revenue growth year-on-year in Q2. This growth is driven by both a rising share of returning customers, as well as a steady inflow of new customers.
What's particularly encouraging is that the majority of new customers remain loyal to the platform and continue to shop over time. This cohort-based growth model is fueling Flaconi's sustained and scalable performance.
Besides the solid growth in Germany, we also saw strong international momentum. Flaconi launched in 5 new European markets at the end of Q2. It is now also available in Sweden, Finland, Denmark, Czech Republic and Italy. In total, Flaconi is now available in 12 countries.
Profitability also improved, supported by marketing efficiencies and operational optimization. Flaconi's performance underlines the strength of our digital commerce portfolio and its ability to scale profitably across markets.
Let's now turn to our Dating & Video segment and the transformation underway at ParshipMeet Group. ParshipMeet Group operates across 3 continents with 9 consumer brands, and it is influenced by a wide range of external factors. That includes macroeconomic conditions, legal frameworks and evolving user behavior.
In both Germany and the U.S., we are seeing intensified competition and shifting user expectations. Examples are lower commitment and more superficial interactions. In response, the ParshipMeet Group is focusing on strengthening operational performance and stabilizing revenues. This includes realigning the organization, consolidating the technology stack behind several apps onto a shared tech platform and making better use of existing resources.
Since joining as CEO in March, Matthew Gain has led the company through a focused and disciplined first 100 days. The initial priority was clear: stabilize the business and improve cost efficiency. Key actions including a full organizational reset, introducing a new structure to drive accountability and implementing cost measures, particularly in marketing and personnel.
At the same time, ParshipMeet Group introduced a revised group vision to the organization and initiated a more focused strategic direction and they put new mechanisms for more data-driven decision-making in place. Importantly, Matthew also prioritized reconnecting with teams across all locations and launched new engagement formats.
With this foundation in place, the focus is now shifting towards unlocking new growth potential. ParshipMeet has redefined its target audience. They now place a sharper focus on the underserved but highly lucrative 40-plus demographic. This means shifting attention to a segment with higher monetization potential and less competitive space.
Building on this clear target audience, ParshipMeet also redefined its marketing approach. This includes a reduction in inefficient advertising as well as the evolution to a new attribution model that better reflects actual user journeys. As a result, we have already seen substantial improvements in marketing efficiency in 2025.
On the product side, ParshipMeet Group is running tests to place customer success more directly at the heart of the product experience. These tests include subscription models, pricing and enhanced trust and safety measures.
With a clear transformation road map, a sharpened strategic focus and a new leadership team in place, we are confident that ParshipMeat is well positioned to unlock its full potential, both for the users and for shareholders.
Let's now close with the outlook for the full year 2025. Despite the challenging macroeconomic environment in the DACH region and continued volatility in the advertising market, we are confirming our financial target ranges for 2025.
We expect a moderate recovery in the high-margin entertainment advertising business in the DACH region in the second half of 2025, following a weaker first half. This assumption is supported by forecasts from leading economic institutes, which anticipate a return to growth for the German economy in the second half.
Our outlook also takes into account savings from recently implemented cost measures, planned program cost increases and revenues and earnings effects from the sale of Verivox. For the financial year 2025, we continue to target group revenues of around EUR 3.85 billion with a variance of plus/minus EUR 150 million.
For entertainment advertising revenues in the DACH region, we expect a slightly declining development year-on-year. At the same time, we are anticipating continued organic growth momentum in the Commerce & Ventures segment.
For the adjusted EBITDA in the year 2025, we forecasted EUR 520 million until now with a variance of plus/minus EUR 50 million. As previously mentioned, we are now specifying our guidance to a figure below the midpoint of the range.
Adjusted net income will reflect the development of adjusted EBITDA, but will also be positively influenced by deferred tax income resulting from the merger of Seven.One Entertainment Group GmbH into Joyn GmbH.
We continue to target leverage ratio between 2.5x and 3.0x by year-end. This reflects both the adjusted EBITDA from the sale of Verivox and the expected reduction in net debt by the end of the year. In the medium term, the group aims to reduce its leverage ratio to between 1.5x and 2.5x.
We remain focused on creating long-term value for all stakeholders through strategic investments, disciplined financial management and competitive cost structures. Recent cost measures are already contributing positively to profitability and are fully reflected in our full year guidance.
Ladies and gentlemen, to sum it up, we are navigating in a complex environment with discipline and focus. We are seeing strong momentum in key areas of our business like our audience shares and our digital reach. We are executing on our strategy, investing in local and live content, expanding our reach and driving innovation across all platforms. We are confident that with a recovering ad market in the second half of the year, we are well on track to deliver on our financial targets for 2025.
Thank you for your attention, and we are now looking forward to your questions.
We will take our first question from Annick Maas from Bernstein.
2. Question Answer
Good morning. Can you hear me? Hello?
Yes, we can hear you. Annick, are you still there?
Sorry, now you can hear me again. Okay. Sorry. So my first question, sorry, on the advertising market, you expect a recovery in the second half, but I guess you have already a pretty good view on Q3. Can you make some comments around that?
My second question is on Flaconi, which seems to be doing well. So how are we thinking about monetizing this asset? Then one on dating. I do see all the changes that you've done on the strategy, cost control and so on. When can we see more meaningful -- what is the internal target for more meaningful changes on the financials for dating?
And then sorry, I have just the last one. Like what has been the feedback you've received from your clients on the back of the RTL and Sky announcement?
Yes. Thank you, Annick, for your questions. Maybe I start with your requested guidance for the ad market. As you can see in the numbers, I think for the first 2 quarters, quarter 1 was with DACH, total advertising revenues in the DACH region was minus 7% and the second quarter was at minus 10%. For the third quarter, we expect the total advertising market to be about flattish, so being TV and digital combined.
We currently see that July is trading at low single-digit declines with strong growth -- continued strong growth of digital and still TV advertising market being slightly down. Visibility on August and September is still limited. I think it's fairly to say that September will be the most important intake for the outlook for the first quarter.
September last year was at a quite pronounced minus of 7%. So we're working against easier comps. And so another word to repeat myself for the third quarter outlook, we're looking at kind of stable to slightly grow outlook for the third quarter in itself.
Second question on Flaconi. Indeed, business is continuing very well, both on revenues and on profitability level and on cash flow. We continue to engage with potential buyers on that. We also have ongoing conversations with potential buyers. And as stated also in previous updates, we eventually continue to look for all options to crystallize value on that, although there is -- we're not in a formalized process now on a potential exit.
On dating, I think with the new leadership team, especially with Matthew, we have gone through a very detailed exercise on how to reposition the group and how to ignite the group for new growth initiatives.
It's fair to say that in the first half and also in the third quarter of this year, we are looking into quite a number of tests around pricing, around product offering, around more efficient marketing strategies going forward for the group. And I think based on that, we will redesign the group for further growth.
It's fair to say that this will take a while in order to really pay off, and we are in current talks, but I expect further actions for growth improvements, not really to kick in until the very beginning of next year.
And last question on the combination or the announcement of the RTL Sky Group announcement. I think with regard to our advertisers and agency talks, it's fair to say that as this acquisition mainly concentrates on further building scale in the paid streaming video-on-demand domain for our advertisers, this is not really such an important step as it doesn't really improve the inventory base for RTL in that setup.
We do think it strengthens, obviously, the entertainment and sports footprint offering in the paid streaming on-demand part. But our strategy continues to be very focused on building a [ free scaled ] DACH superstreamer, as we call it.
And for that part, I think we have a very promising results in the AVoD uptake of the advertisers in the first 6 months and also the month of July and August look quite promising in that part. So we estimate continued strong growth for Joyn in the AVoD market for the second half, increasingly compensated for the very challenging TV segment that we are currently seeing.
We take our next question. Julien Roch from Barclays.
Yes. My first question is on the deferred tax income. You tell us it's going to be mid to high double-digit million euros for the full year. But what does that mean because double-digit million is EUR 10 million to EUR 99 million. So if you could give us a slightly more precise number for the deferred tax income. That's my first question.
The second one is, can you remind us what other digital assets you have left outside of Flaconi and ParshipMeet Group and whether you would contemplate selling those? That's my second question.
And then the last one is you gave us the video view time for Joyn 12.6 billion minutes, but is it possible to have the total viewing minutes for ProSieben overall?
Good morning, Julien. Maybe I'll take this question. This is Martin. With respect to the deferred tax assets, I think it's -- you have to differentiate, we will book this deferred tax asset the first time in the Q3 results.
And we clearly said that the number is EUR 124 million. And then you have to see that already these deferred tax assets will be used in the -- from a balance sheet perspective also in the fourth quarter. So therefore, at the end of the year, you will have a lower amount in fact, of the countermeasures on the tax side.
And therefore, it will in the Q3 EUR 124 million and at the end of the year, it is probably between, yes, I would say, EUR 70 million and EUR 80 million around something like this due to the countermeasures. And this will, of course, increase our adjusted net income.
And this is the reason why we said in the outlook that the adjusted net income will be higher than the initially announced EUR 215 million, which are also impacted, of course, by the adjusted EBITDA figures, which we said where we will be below the midpoint.
With respect to your second question, what kind of other assets we will have beside of Flaconi. So you know that we sold Verivox. And I would say that within the NuCom portfolio, so besides ParshipMeet Group, of course, you have also to see this as a noncore asset. But in the NuCom Group, we have around home -- we have [ Floyd and Kemper days ] . And on top, we have also, of course, [ Jochen Schweizer MyDays ].
There was a third question, which I do not have now. Bert, will you take it over?
Yes. I'm happy to take over, Martin. That was the question on the total viewing minutes, which is a currency we normally do not disclose to the market. I think what I wanted to say in that is that our digital percentage of total viewing minute is rapidly increasing. It's still low in comparison to other European markets, but it has significantly improved now to the mid-high single-digit percentage as the -- as of the total viewing time.
And in general, it's fair to say that against last year's comps, we have experienced a significant increase of viewing minutes given the fact that we are working against the big events that were out there last year. And given the promising channel performance of our group, I think we have seen a significant increase of viewing minutes versus last year.
[Operator Instructions] We'll take our next question from Nizla Naizer from Deutsche Bank.
I have 2 questions from my end. The first is the Digital and Smart revenue, which grew by 2% despite the strong growth in Joyn. Maybe I missed this, but could you remind us again what didn't grow? And how would this trend in the second half?
And secondly, you mentioned that EBITDA growth in Flaconi has been quite positive as well. Could you give us maybe an indication as to what the profitability margins look like there? And how profitable could Flaconi be at scale? And what would it need to get to those levels? Some color there would be great.
Yes. Thank you for the questions, Nizla. I think on Digital and Smart revenues, it's fair to say that as we have told you that the Joyn revenues are significantly up in the second quarter with 62% increase. Other revenues are being challenged as part of the very challenging macroeconomic climate in general.
And I think we have also suffered from some of the third-party sales mandates that were significantly lower than last year that has explained the only modest growth percentage of the total portfolio of digital and smart revenues.
Coming back to your second question on the profitability and EBITDA performance of Flaconi. We communicated last year that the EBITDA margin of Flaconi was about 4%, which since then has steadily improved and continue to grow. And I think that was the main question of guidance, I think. So we continue to see strong growth and EBITDA improvement, also further margin improvement with Flaconi in the third quarter.
Yes. Maybe I will add only -- Nizla, I will add only one sentence with respect to Flaconi. And you know that we have the stabilized business in Germany, which is really mature, I would say, already. And we have this internationalization, where we are now going into the new countries where you, of course, have different kind of margin structure. So therefore, we are still in a growth phase.
And your question with respect to the outlook, what would be the margin from a longer-term perspective. Clearly, I think what Bert said with the 5%, it's something which is in the market -- in the e-commerce market, at least a really good number already, but I would assume that we can increase this margin already slightly above due to this really high performance and good cost structure perspectives from Flaconi's management.
There are no further questions at this time. I would like to turn the conference back to Mr. Dirk Voigtländer, please for any additional or closing comments.
Ladies and gentlemen, yes, thank you. As there are no further questions, this brings us to the end of today's conference call. My colleagues and the Investor Relations team and myself are, of course, happy to assist you with any additional questions after the call. Many thanks to everyone, and goodbye.
This concludes today's call and Thank you for your participation. You may now disconnect.
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ProSiebenSat.1 Media — Q2 2025 Earnings Call
ProSiebenSat.1 Media — Q2 2025 Earnings Call
📊 Quartal auf einen Blick
- Umsatz H1: EUR 1,695 Mrd (organisch −2% vs. Vorjahr, bereinigt um Portfolio‑ und Währungseffekte)
- Adj. EBITDA H1: EUR 99 Mio (−40% YoY)
- Q2 Umsatz: EUR 840 Mio (−7% YoY)
- Joyn‑Kennzahlen: AVoD‑Umsatz +62% YoY; 9,2 Mio monatliche Nutzer (+31%) und 12,6 Mrd Minuten Sehdauer (+29%)
🎯 Was das Management sagt
- Aktionärsfragen: Vorstand prüft das erhöhte freiwillige Übernahmeangebot von MFE; Aussage mit detaillierter Bewertung soll nächste Woche veröffentlicht werden.
- Produkt & Content: Fokus "Everything on Joyn" mit verstärkten Investitionen in lokale Formate, Live‑Sport und einer erweiterten NBCUniversal‑Partnerschaft (Free TV, AVoD, SVoD).
- Operativ & Steuern: Strukturoptimierung (Verschmelzung Seven.One→Joyn), Kostendisziplin und Nutzung von Verlustvorträgen (~EUR 460 Mio) zur Aktivierung eines latenten steuerlichen Ertrags (EUR 124 Mio in Q3 angekündigt).
🔭 Ausblick & Guidance
- Umsatz: Bestätigung Ziel: ~EUR 3,85 Mrd ±EUR 150 Mio für FY2025.
- Adj. EBITDA: Ziel weiterhin EUR 520 Mio ±EUR 50 Mio, Management präzisiert: erwartet unterhalb des Mittelpunkts.
- Markterwartung: Moderate Erholung H2 erwartet; Entertainment‑DACH voraussichtlich leicht rückläufig; Ziel Leverage Jahr‑Ende 2,5×–3,0×.
❓ Fragen der Analysten
- Q3‑Ausblick: Management erwartet Q3 insgesamt „flattish“ (TV & Digital kombiniert); Juli leicht negativ, September entscheidend wegen Vergleichsbasis.
- Flaconi: Starkes Wachstum (Q2 +33%); EBITDA‑Marge verbessert (>~4% zuvor); Verkaufsmöglichkeiten werden geprüft, kein formaler Prozess.
- Deferred Tax: Einmalige Aktivierung von EUR 124 Mio in Q3 kommuniziert; Jahreswirkung durch Gegenmaßnahmen letztlich ~EUR 70–80 Mio, hebt das berichtete Nettoergebnis.
⚡ Bottom Line
- Fazit: Ergebnisdruck durch schwachen TV‑Ad‑Markt bleibt spürbar, zugleich zeigen Joyn und Commerce (Flaconi) starke Dynamik. Guidance bestätigt, EBITDA aber unter dem Mittelfeld. Steuerlicher Einmaleffekt und gesicherte Kreditverlängerung stützen Bilanz, ein möglicher Kontrollwechsel (MFE‑Offer) bleibt risikorelevant für Steuer‑ und Finanzierungseffekte.
Finanzdaten von ProSiebenSat.1 Media
Umsatz
Der Umsatz stellt die Summe aller Einnahmen eines Unternehmens z. B. für dessen Produkte oder Dienstleistungen dar.
Umsatz (TTM) einfach erklärtDirekte Kosten
Direkte Kosten sind die Kosten, die direkt im Zusammenhang mit der Herstellung des Produkts oder der Dienstleistung entstehen.
Bruttoertrag
Der Bruttoertrag gibt an, wie viel vom Umsatz nach Abzug der direkten Herstellkosten im Unternehmen verbleibt. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der Bruttomarge (engl. Gross Margin).
Brutto Marge einfach erklärtVertriebs- und Verwaltungskosten
Die Vertriebs- & Verwaltungskosten (engl. Selling, General & Administrative expenses, kurz SG&A) beinhalten alle Aufwände für Marketing und den Verkauf sowie die allgemeine Verwaltung des Unternehmens.
Forschungs- und Entwicklungskosten
Die Forschungs- und Entwicklungskosten (engl. research & development costs, kurz R&D) geben Auskunft darüber, wie viel das Unternehmen in die Forschung und die Entwicklung seiner Produkte investiert. Vor allem prozentual vom Umsatz und im Vergleich zu direkten Wettbewerbern sind die Kosten interessant.
EBITDA
Das EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) ist der Gewinn des Unternehmens vor Zinsen, Steuern und Abschreibungen. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der EBITDA-Marge.
Abschreibungen
Abschreibungen stellen Wertminderungen von Vermögensgegenständen des Unternehmens dar (z.B. durch Abnutzung von Maschinen).
EBIT (Operatives Ergebnis)
Das EBIT (engl. Earnings Before Interest and Taxes) ist der Gewinn des Unternehmens vor Zinsen und Steuern, das auch als operatives Ergebnis bezeichnet wird. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von
der EBIT-Marge.
Nettogewinn
Der Nettogewinn stellt den Gewinn oder Verlust nach Abzug aller Kosten dar.
Nettogewinn einfach erklärtaktien.guide Premium
| Mär '26 |
+/-
%
|
||
| Umsatz | 3.595 3.595 |
8 %
8 %
100 %
|
|
| - Direkte Kosten | 2.153 2.153 |
16 %
16 %
60 %
|
|
| Bruttoertrag | 1.442 1.442 |
8 %
8 %
40 %
|
|
| - Vertriebs- und Verwaltungskosten | 946 946 |
12 %
12 %
26 %
|
|
| - Forschungs- und Entwicklungskosten | - - |
-
-
|
|
| EBITDA | -44 -44 |
110 %
110 %
-1 %
|
|
| - Abschreibungen | 41 41 |
93 %
93 %
1 %
|
|
| EBIT (Operatives Ergebnis) EBIT | -85 -85 |
27 %
27 %
-2 %
|
|
| Nettogewinn | -150 -150 |
1.150 %
1.150 %
-4 %
|
|
Angaben in Millionen EUR.
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Firmenprofil
Die ProSiebenSat.1 Media SE ist ein Unterhaltungsunternehmen mit E-Commerce-Geschäft. Sie ist in den folgenden Segmenten tätig: Unterhaltung, Content-Produktion & Globaler Vertrieb und Handel. Das Segment Unterhaltung bietet Unterhaltung - wann immer, wo immer und auf jedem Gerät. Das Segment Content Production & Global Sales vereint das internationale TV-Produktions- und Vertriebsgeschäft mit dem globalen Digitalstudio Studio71 unter dem Dach der Red Arrow Studios. Das Segment Handel umfasst digitale Handelsplattformen in den Bereichen Konsumentenberatung, Matchmaking, Erlebnis- & Geschenkgutscheine und Beauty & Lifestyle. Das Unternehmen wurde am 1. Januar 1984 gegründet und hat seinen Sitz in Unterföhring, Deutschland.
aktien.guide Premium
| Hauptsitz | Deutschland |
| CEO | Mr. Habets |
| Mitarbeiter | 5.961 |
| Gegründet | 1984 |
| Webseite | www.prosiebensat1.com |


