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Kennzahlen
📘 Marktkapitalisierung
📈 Was ist das?
Die Marktkapitalisierung zeigt, wie viel ein Unternehmen laut Börse aktuell wert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft Unternehmen in Größenklassen (Large, Mid, Small Cap) einzuordnen und gibt Hinweise auf Marktmacht und Stabilität.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Große Unternehmen gelten als stabiler, zahlen oft Dividenden, wachsen aber langsamer.
- Kleine Firmen können stärker wachsen, sind aber schwankungsanfälliger.
- Die Marktkapitalisierung ist ein guter Indikator für Unternehmensgröße, aber kein Maß für Unter- oder Überbewertung.
📘 Enterprise Value (Unternehmenswert)
📈 Was ist das?
Der Enterprise Value (EV) zeigt, was ein Unternehmen tatsächlich kostet, wenn man es komplett übernehmen würde – inklusive Schulden und abzüglich Cash.
🧮 Wie wird es berechnet?
(= Marktkapitalisierung + Nettoverschuldung)
🏛️ Wofür ist es wichtig?
Der EV ist eine realistischere Bewertungsbasis als die Marktkapitalisierung, da er die Kapitalstruktur berücksichtigt. Er ist Grundlage für Kennzahlen wie EV/FCF oder EV/Sales.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Der Enterprise Value zeigt, was ein Unternehmen tatsächlich wert ist – unabhängig davon, wie es finanziert ist.
- Er ist besonders wichtig für professionelle Investoren, da er eine objektivere Grundlage für Bewertungsvergleiche bietet als die Marktkapitalisierung allein.
- Ein Unternehmen mit hoher Verschuldung erscheint im EV teurer, eines mit viel Cash günstiger – auch wenn sie an der Börse gleich viel wert sind.
📘 Nettoverschuldung
📈 Was ist das?
Die Nettoverschuldung zeigt, wie viele Schulden nach Abzug des verfügbaren Cashs tatsächlich verbleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie zeigt, wie stark ein Unternehmen von Fremdkapital abhängig ist – und wie gut es in der Lage ist, seine Schulden kurzfristig zu bedienen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige oder negative Nettoverschuldung bedeutet hohe finanzielle Stabilität.
- Unternehmen mit viel Cash und geringer Verschuldung sind besser gerüstet für Krisen.
- Eine hohe Nettoverschuldung erhöht das Risiko – besonders bei steigenden Zinsen oder konjunkturellen Schwächen.
📘 Cash
📈 Was ist das?
Der Cashbestand zeigt, wie viele liquide Mittel einem Unternehmen sofort zur Verfügung stehen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Er gibt Auskunft über die finanzielle Flexibilität: Ein hoher Cashbestand ermöglicht Investitionen, Rückkäufe oder Krisenresistenz.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Cashbestand zeigt finanzielle Stärke und Handlungsspielraum.
- Cash kann für Investitionen, Schuldentilgung oder Aktienrückkäufe genutzt werden.
- Allerdings: Zu viel ungenutztes Kapital kann auch auf mangelnde Investitionsideen hinweisen.
📘 Anzahl ausstehender Aktien
📈 Was ist das?
Die Anzahl ausstehender Aktien gibt an, wie viele Aktien eines Unternehmens aktuell im Umlauf sind und von Investoren gehalten werden.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die Grundlage für viele Kennzahlen wie Gewinn je Aktie (EPS), Marktkapitalisierung oder KGV.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Je weniger Aktien im Umlauf sind, desto höher fällt z. B. der Gewinn je Aktie aus – wichtig für Bewertung und Dividendenrendite.
- Aktienrückkäufe verringern die Anzahl ausstehender Aktien – und steigern den Wert je Aktie.
- Kapitalerhöhungen haben den gegenteiligen Effekt: mehr Aktien → Verwässerung der bestehenden Anteile.
📘 Kurs-Gewinn-Verhältnis (KGV)
📈 Was ist das?
Das KGV zeigt, wie oft der Gewinn pro Aktie im aktuellen Aktienkurs enthalten ist – also wie „teuer“ eine Aktie im Verhältnis zum Gewinn ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KGV gehört zu den bekanntesten Bewertungskennzahlen. Es hilft Anlegern einzuschätzen, ob eine Aktie im Vergleich zu ihrem Gewinn eher günstig oder teuer erscheint.
🧮 Berechnung
📊 KGV (TTM) = bezogen auf den Gewinn der letzten 12 Monate (Trailing Twelve Months):🎯 Was bedeutet das für Anleger?
- Ein niedriges KGV kann auf eine günstige Bewertung hindeuten – oder auf Probleme im Geschäftsmodell.
- Ein hohes KGV kann Wachstumserwartungen widerspiegeln – oder eine überbewertete Aktie.
📘 Kurs-Umsatz-Verhältnis (KUV)
📈 Was ist das?
Das KUV zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen – unabhängig vom Gewinn.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KUV ist besonders bei wachstumsstarken oder noch nicht profitablen Unternehmen hilfreich. Es zeigt, wie hoch der Umsatz an der Börse bewertet wird.
🧮 Berechnung
Marktkapitalisierung = 98,34 Mrd. $ | Umsatz (TTM) = 26,58 Mrd. $
Marktkapitalisierung = 98,34 Mrd. $ | Umsatz erwartet = 28,20 Mrd. $
🎯 Was bedeutet das für Anleger?
- Ein niedriges KUV kann auf Unterbewertung hindeuten – oder auf schwache Margen.
- Ein hohes KUV kann hohe Erwartungen widerspiegeln – oder übermäßigen Optimismus.
- Besonders sinnvoll bei Wachstumsunternehmen, bei denen der Gewinn oder Free Cashflow (noch) keine Aussagekraft hat.
📘 Unternehmenswert zu Umsatz (EV/Sales)
📈 Was ist das?
EV/Sales zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen, wenn man auch Schulden und Cash berücksichtigt – es ist eine kapitalstrukturbereinigte Version des KUV.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl eignet sich besonders für den Vergleich von Unternehmen mit unterschiedlicher Verschuldung – sie zeigt, wie teuer ein Unternehmen tatsächlich im Verhältnis zum Umsatz ist.
🧮 Berechnung
Enterprise Value = 114,42 Mrd. $ | Umsatz (TTM) = 26,58 Mrd. $
Enterprise Value = 114,42 Mrd. $ | Umsatz erwartet = 28,20 Mrd. $
🎯 Was bedeutet das für Anleger?
- EV/Sales ist neutral gegenüber der Kapitalstruktur und eignet sich gut für Unternehmensvergleiche.
- Ein niedriges Verhältnis kann auf eine günstig bewertete Aktie hindeuten – ein hohes Verhältnis auf hohe Erwartungen oder Überbewertung.
- Besonders nützlich bei wachstumsstarken, noch nicht profitablen Firmen.
📘 Unternehmenswert zu Free Cashflow (EV/FCF)
📈 Was ist das?
EV/FCF zeigt, wie viele Jahre es dauern würde, bis ein Unternehmen seinen Unternehmenswert durch freien Cashflow „zurückverdient”.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Unternehmen auf Basis ihrer tatsächlichen Cash-Erträge zu bewerten – unabhängig von Bilanzierungsregeln oder buchhalterischem Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriges EV/FCF deutet auf eine günstige Bewertung bei starker Cashgenerierung hin.
- Ein hohes EV/FCF kann entweder auf Optimismus oder auf temporär schwachen Cashflow hindeuten.
- Besonders hilfreich bei reifen, profitablen Unternehmen mit stabilen Cashflows.
📘 Kurs-Buchwert-Verhältnis (KBV)
📈 Was ist das?
Das KBV zeigt, wie hoch der Marktwert eines Unternehmens im Verhältnis zu seinem bilanziellen Eigenkapital ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KBV ist besonders bei Substanzwerten (z. B. Banken, Industrie) relevant. Es hilft Anlegern zu erkennen, ob ein Unternehmen unter oder über seinem buchhalterischen Vermögen bewertet ist.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein KBV unter 1 kann auf Unterbewertung oder schwache Rentabilität hindeuten.
- Ein KBV über 1 zeigt, dass der Markt dem Unternehmen Mehrwert über den Buchwert hinaus zuschreibt (z. B. Marken, Patente, Wachstum).
- Das KBV eignet sich besonders gut für Unternehmen mit stabilen, materiellen Vermögenswerten.
📘 Dividende je Aktie
📈 Was ist das?
Die Dividende je Aktie zeigt, wie viel Geld ein Unternehmen pro Aktie an seine Aktionäre ausschüttet – typischerweise jährlich oder quartalsweise.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die absolute Größe der Auszahlung je Aktie – wichtig für alle, die regelmäßige Erträge suchen oder Dividendenstrategien verfolgen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile oder wachsende Dividende je Aktie ist oft ein Zeichen für ein solides Geschäftsmodell.
- Die Dividende je Aktie allein sagt aber nichts über die Rendite – dafür ist auch der Aktienkurs relevant (→ Dividendenrendite).
- Langfristig steigende Dividenden sind oft ein sehr gutes Merkmal (z. B. Dividenden-Aristokraten).
📘 Dividendenrendite
📈 Was ist das?
Die Dividendenrendite zeigt, wie hoch die Dividende eines Unternehmens im Verhältnis zum Aktienkurs ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft dabei, Dividendenaktien vergleichbar zu machen – unabhängig vom absoluten Auszahlungsbetrag.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile Dividendenrendite kann auf verlässliche Ausschüttungen hinweisen.
- Ein Vergleich der 1J- und 5J-Rendite hilft zu erkennen, ob das Dividendenwachstum mit dem Kurswachstum Schritt hält.
- Eine niedrige Rendite ist nicht zwingend negativ – sie kann auf starkes Kurswachstum hindeuten.
📘 Dividendenwachstum
📈 Was ist das?
Das Dividendenwachstum zeigt, wie stark ein Unternehmen seine Dividende je Aktie über die Zeit gesteigert hat.
🧮 Wie wird es berechnet?
5J: durchschnittliche jährliche Wachstumsrate (CAGR)
🏛️ Wofür ist es wichtig?
Stetig steigende Dividenden gelten als Zeichen für finanzielle Stärke und Aktionärsorientierung – besonders interessant für langfristige Investoren.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein stabiles Dividendenwachstum ist ein Zeichen nachhaltiger Ertragskraft.
- Ein hohes Dividendenwachstum kann ein erheblicher Hebel deiner Rendite sein:
- Wenn ein Unternehmen z. B. 1 € Dividende zahlt und diese über 5 Jahre jährlich um 15 % erhöht, bekommst du im 5. Jahr bereits 2 € je Aktie – doppelt so viel wie zu Beginn!
📘 Ausschüttungsquote (Payout)
📈 Was ist das?
Die Ausschüttungsquote zeigt, wie viel Prozent des Unternehmensgewinns (pro Aktie) als Dividende an die Aktionäre ausgeschüttet wird.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Quote hilft einzuschätzen, ob eine Dividende auf Dauer tragfähig ist – besonders im Verhältnis zum erzielten Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige Ausschüttungsquote bedeutet: Das Unternehmen behält einen größeren Teil des Gewinns für Investitionen – typisch für Wachstumsunternehmen.
- Eine moderate Quote (z. B. 25–50 %) steht oft für ein gesundes Gleichgewicht zwischen Ausschüttung und Zukunftsinvestitionen.
- Hohe Ausschüttungsquoten können attraktiv wirken, sind aber riskanter, wenn die Gewinne schwanken oder sinken.
📘 Dividendensteigerungen in Folge (Erhöhungen)
📈 Was ist das?
Diese Kennzahl zeigt, wie viele Jahre in Folge ein Unternehmen seine Dividende pro Aktie erhöht hat – ohne Kürzung oder Aussetzung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Ein langer Track Record kontinuierlicher Erhöhungen spricht für Verlässlichkeit, solide Finanzen und aktionärsfreundliche Unternehmenspolitik.
🎯 Was bedeutet das für Anleger?
- Ein langer Zeitraum mit Dividendensteigerungen stärkt das Vertrauen – besonders in Krisenzeiten.
- Solche Unternehmen gelten als verlässlich und planbar für Einkommensinvestoren.
- Je länger die Serie, desto stärker das Commitment gegenüber den Aktionären.
📘 Umsatz
📈 Was ist das?
Der Umsatz zeigt, wie viel ein Unternehmen insgesamt mit seinen Produkten und Dienstleistungen verdient – also den Bruttoerlös vor Abzug von Kosten.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Umsatz ist eine der zentralen Kennzahlen zur Einschätzung der Unternehmensgröße, Marktstellung und Wachstumskraft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein wachsender Umsatz zeigt eine steigende Nachfrage und kann ein guter Frühindikator für Gewinnsteigerungen sein.
- Vergleiche von aktuellem und erwartetem Umsatz geben Hinweise auf das Marktumfeld und Analystenerwartungen.
- Wichtig: Starker Umsatz allein genügt nicht – auch Margen und Profitabilität zählen.
📘 EBITDA
📈 Was ist das?
EBITDA steht für „Earnings Before Interest, Taxes, Depreciation and Amortization“ – also Gewinn vor Zinsen, Steuern und Abschreibungen. Es zeigt das operative Ergebnis eines Unternehmens, bereinigt um bilanztechnische und finanzierungsbedingte Effekte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBITDA ist eine verbreitete Kennzahl zur Beurteilung der operativen Leistungsfähigkeit – insbesondere bei kapitalintensiven Unternehmen oder im internationalen Vergleich.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes oder wachsendes EBITDA spricht für starke operative Erträge – unabhängig von Bilanzierung oder Steuerlast.
- EBITDA ist besonders nützlich, um Unternehmen branchenübergreifend zu vergleichen.
- Wichtig: EBITDA ist keine offizielle Gewinnkennzahl – Abschreibungen und Finanzierungskosten werden ausgeklammert.
📘 EBIT
📈 Was ist das?
EBIT steht für „Earnings Before Interest and Taxes“ – also Gewinn vor Zinsen und Steuern. Es zeigt das operative Ergebnis eines Unternehmens nach Abschreibungen, aber vor Finanzierungs- und Steueraufwand.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBIT ist eine zentrale Kennzahl zur Beurteilung der Profitabilität aus dem Kerngeschäft – unabhängig von Kapitalstruktur oder Steuersystem.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes EBIT deutet auf ein profitables Kerngeschäft hin – vor Zinslasten oder steuerlichen Effekten.
- Es erlaubt objektivere Vergleiche zwischen Unternehmen mit unterschiedlicher Finanzierung.
- Im Vergleich mit EBITDA zeigt EBIT bereits den Einfluss von Abschreibungen auf das operative Ergebnis.
📘 Nettogewinn
📈 Was ist das?
Der Nettogewinn ist der verbleibende Jahresüberschuss (oder -fehlbetrag) eines Unternehmens – nach Abzug aller Kosten, Steuern, Zinsen und Abschreibungen
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Nettogewinn ist die zentrale Erfolgskennzahl – er zeigt, wie profitabel ein Unternehmen nach allen Kosten tatsächlich arbeitet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein steigender Nettogewinn zeigt, dass das Unternehmen effizient wirtschaftet – trotz aller Kosten.
- Die Entwicklung des Gewinns beeinflusst z. B. direkt das KGV und weitere Kennzahlen.
- Im Zeitverlauf lässt sich ablesen, wie stabil und profitabel ein Geschäftsmodell wirklich ist.
📘 Free Cashflow (FCF)
📈 Was ist das?
Der Free Cashflow gibt Aufschluss über die echte finanzielle Stärke eines Unternehmens – unabhängig von Bilanzierungsregeln. Er zeigt, wie viel Spielraum für Dividenden, Aktienrückkäufe oder Schuldenabbau besteht.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
FCF reflects a company’s real financial strength – regardless of accounting profits. It shows how much flexibility a company has for dividends, share buybacks, or debt reduction.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow bedeutet, dass ein Unternehmen echte Finanzkraft besitzt – unabhängig vom bilanzierten Gewinn.
- Er ist oft die solideste Grundlage für nachhaltige Dividenden und Aktienrückkäufe.
- Sinkender FCF kann ein Warnsignal sein – auch wenn der Gewinn stabil aussieht.
📘 Umsatzwachstum
📈 Was ist das?
Das Umsatzwachstum zeigt, wie stark sich die Erlöse eines Unternehmens im Vergleich zum Vorjahr verändert haben – tatsächlich (TTM) und auf Prognosebasis (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (Umsatz erwartet ÷ Umsatz Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein wachsender Umsatz ist ein zentrales Signal für steigende Nachfrage, Geschäftsausweitung und Marktanteilsgewinne – besonders bei Wachstumsunternehmen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachstum ist der Motor langfristiger Wertsteigerung – besonders bei Technologie- und Wachstumsaktien.
- Wichtig ist nicht nur das aktuelle Wachstum, sondern auch dessen Nachhaltigkeit.
- Prognosen zeigen, ob Analysten weiteres Potenzial erwarten – oder eine Verlangsamung.
📘 EBITDA-Wachstum
📈 Was ist das?
Das EBITDA-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens vor Zinsen, Steuern und Abschreibungen im Vergleich zum Vorjahr gestiegen oder gesunken ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBITDA ÷ EBITDA Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein steigendes EBITDA ist ein Zeichen für verbesserte operative Ertragskraft – unabhängig von Finanzierungsstruktur oder Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Starkes EBITDA-Wachstum signalisiert operative Effizienz und Skalierung – besonders relevant in Wachstumsphasen.
- EBITDA-Wachstum ist ein Frühindikator für Margen- und Gewinnentwicklung – sollte aber stets im Zusammenhang mit Umsatz und EBIT betrachtet werden.
📘 EBIT Wachstum
📈 Was ist das?
Das EBIT-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens (nach Abschreibungen, aber vor Zinsen und Steuern) im Vergleich zum Vorjahr gewachsen ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBIT ÷ EBIT Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Das EBIT-Wachstum ist ein direkter Indikator für die wirtschaftliche Entwicklung des operativen Geschäfts – unter Berücksichtigung der Kapitalintensität (Abschreibungen).
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Steigendes EBIT signalisiert wachsende operative Rentabilität – auch unter Berücksichtigung von Abschreibungen.
- Das EBIT-Wachstum ist ein wichtiges Maß zur Beurteilung von Geschäftsmodellen mit hohen Investitionskosten.
- Im Zusammenspiel mit Umsatz- und EBITDA-Wachstum ergibt sich ein umfassendes Bild zur operativen Entwicklung.
📘 Nettogewinn-Wachstum
📈 Was ist das?
Das Nettogewinn-Wachstum zeigt, wie stark der Jahresüberschuss eines Unternehmens gegenüber dem Vorjahr gestiegen oder gesunken ist – sowohl tatsächlich (TTM) als auch auf Basis von Prognosen (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (erwarteter Nettogewinn ÷ Nettogewinn Vorjahr − 1) × 100
Der erwartete Wert basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Der Gewinn ist die entscheidende Ergebnisgröße für ein Unternehmen. Ein wachsender Nettogewinn deutet auf steigende Effizienz, stabile Kostenkontrolle und nachhaltige Ertragskraft hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachsender Nettogewinn stärkt die Bewertung, Dividendenfähigkeit und Kursfantasie.
- Stagnierender oder rückläufiger Gewinn trotz Umsatzwachstum kann auf Margendruck hinweisen.
📘 Free Cashflow-Wachstum
📈 Was ist das?
Das Free-Cashflow-Wachstum zeigt, wie sich der freie Mittelzufluss eines Unternehmens im Vergleich zum Vorjahr verändert hat – also der Betrag, der nach allen operativen Ausgaben und Investitionen übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Free Cashflow ist der echte, verfügbare Geldzufluss. Wachstum in diesem Bereich ist ein Zeichen für finanzielle Stärke und steigende Flexibilität bei Dividenden, Rückkäufen oder Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Sinkender Free Cashflow kann auf steigende Investitionen, höhere Kosten oder stagnierende operative Erträge hindeuten.
- Besonders bei Dividendenwerten ist das FCF-Wachstum wichtig – denn Dividenden werden letztlich aus dem verfügbaren Cash gezahlt.
- Ein negativer Trend sollte genauer analysiert werden – er ist nicht zwangsläufig schlecht, aber potenziell ein Warnsignal.
📘 Bruttomarge
📈 Was ist das?
Die Bruttomarge zeigt, wie viel vom Umsatz nach Abzug der direkten Herstellungskosten (Material, Produktion) als Bruttogewinn übrig bleibt – also der „Rohgewinn“ eines Unternehmens.
🧮 Wie wird es berechnet?
Auch: Bruttomarge = Bruttogewinn ÷ Umsatz × 100
🏛️ Wofür ist es wichtig?
Die Bruttomarge gibt Aufschluss über die Profitabilität eines Produkts oder Geschäftsmodells vor Fixkosten, Steuern und Zinsen. Sie zeigt, wie effizient ein Unternehmen produzieren oder einkaufen kann.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Bruttomarge deutet auf starke Preissetzungsmacht und effiziente Herstellung hin.
- Sinkende Bruttomargen können auf Kostensteigerungen oder Preisdruck hindeuten.
- Besonders im Vergleich zu Wettbewerbern liefert die Bruttomarge wertvolle Einblicke in die Geschäftsqualität.
📘 EBITDA-Marge
📈 Was ist das?
Die EBITDA-Marge zeigt, wie viel vom Umsatz als operativer Gewinn vor Zinsen, Steuern und Abschreibungen (EBITDA) übrig bleibt. Sie misst die operative Effizienz – ohne Verzerrungen durch Finanzierung oder Buchwerte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBITDA-Marge hilft zu verstehen, wie viel operativer Gewinn ein Unternehmen aus jedem Euro Umsatz erzielt – unabhängig von Kapitalstruktur oder steuerlichem Umfeld.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBITDA-Marge zeigt starke operative Ertragskraft – unabhängig von Bilanzierungseffekten.
- Die Marge ermöglicht gute Vergleiche zwischen Unternehmen und Branchen.
- Ein stabiler oder wachsender Wert kann auf effiziente Kostenkontrolle und Skalierbarkeit hindeuten.
📘 EBIT-Marge
📈 Was ist das?
Die EBIT-Marge zeigt, wie viel Prozent des Umsatzes als operativer Gewinn nach Abschreibungen, aber vor Zinsen und Steuern übrig bleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBIT-Marge misst die operative Ertragskraft eines Unternehmens unter Berücksichtigung der Kapitalintensität (z. B. Maschinen, Anlagen). Sie eignet sich gut zum Vergleich von Geschäftsmodellen mit unterschiedlich hohen Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBIT-Marge zeigt, dass ein Unternehmen auch nach Abschreibungen effizient arbeitet.
- Sie ist besonders relevant in kapitalintensiven Branchen.
- Langfristig stabile oder steigende Margen sind ein Zeichen wirtschaftlicher Stärke und Preissetzungsmacht.
📘 Nettomarge
📈 Was ist das?
Die Nettomarge zeigt, wie viel vom Umsatz am Ende als „Reingewinn“ übrig bleibt – also nach Abzug aller Kosten, Zinsen, Steuern und Abschreibungen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Nettomarge gibt an, wie effizient ein Unternehmen über alle Stufen hinweg wirtschaftet. Sie zeigt, wie viel Gewinn tatsächlich je Euro Umsatz übrig bleibt.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Nettomarge zeigt, dass ein Unternehmen nicht nur operativ stark ist, sondern auch seine Finanzierung und Steuerbelastung im Griff hat.
- Vergleiche mit Wettbewerbern geben Einblicke in die wirtschaftliche Qualität.
- Sinkende Nettomargen trotz Umsatzwachstum können ein Warnsignal sein – etwa für steigende Kosten oder sinkende Effizienz.
📘 Free Cashflow Marge
📈 Was ist das?
Die Free-Cashflow-Marge zeigt, wie viel vom Umsatz nach Abzug aller operativen Ausgaben und Investitionen tatsächlich als freier Mittelzufluss übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Marge misst die echte Liquidität, die ein Unternehmen erwirtschaftet – unabhängig von Bilanzierungsregeln oder Abschreibungen. Sie ist besonders relevant für Dividenden, Rückkäufe und Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Free-Cashflow-Marge zeigt, dass ein Unternehmen nachhaltig liquide Mittel erwirtschaftet.
- Sie ist ein starkes Signal für finanzielle Stabilität und Ausschüttungspotenzial.
- Wichtig ist der langfristige Trend – sinkende Werte können auf steigende Investitionen oder rückläufige operative Effizienz hindeuten.
📘 Eigenkapitalquote
📈 Was ist das?
Die Eigenkapitalquote zeigt, wie hoch der Anteil des Eigenkapitals an der Bilanzsumme eines Unternehmens ist – also wie stark es sich aus eigenen Mitteln finanziert.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Eine hohe Eigenkapitalquote steht für finanzielle Stabilität, Krisenfestigkeit und gute Bonität. Sie ist besonders relevant bei der Beurteilung der Verschuldung.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalquote signalisiert finanzielle Stabilität – besonders in Krisenzeiten.
- Ein niedriger Wert kann auf ein höheres Risiko oder eine aggressive Verschuldung hinweisen.
- Wichtig: Die Eigenkapitalquote sollte immer gemeinsam mit der Eigenkapitalrendite betrachtet werden. Nur so lässt sich beurteilen, ob ein Unternehmen nicht nur solide, sondern auch effizient wirtschaftet.
📘 Eigenkapitalrendite (ROE)
📈 Was ist das?
Die Eigenkapitalrendite zeigt, wie effizient ein Unternehmen mit dem Kapital seiner Aktionäre arbeitet – also wie viel Gewinn es pro Euro Eigenkapital erwirtschaftet.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Eigenkapitalrendite ist eine zentrale Rentabilitätskennzahl. Sie hilft Anlegern zu erkennen, ob das Unternehmen eine attraktive Verzinsung auf das eingesetzte Eigenkapital erwirtschaftet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalrendite spricht für ein starkes, effizientes Geschäftsmodell.
- Besonders interessant ist sie bei kapitalintensiven Firmen oder solchen mit hoher Eigenkapitalquote.
- Wichtig: Ein sehr hoher ROE kann auch auf hohe Schulden hinweisen – daher sollte sie immer im Kontext mit der Eigenkapitalquote betrachtet werden.
📘 Return on Capital Employed (ROCE)
📈 Was ist das?
ROCE misst die Gesamtrentabilität eines Unternehmens – also wie effizient es das eingesetzte Kapital (Eigen- und Fremdkapital) zur Gewinnerzielung nutzt.
🧮 Wie wird es berechnet?
Das eingesetzte Kapital ist das gesamte betriebsnotwendige Kapital, unabhängig von der Finanzierungsquelle.
🏛️ Wofür ist es wichtig?
ROCE eignet sich besonders gut für den Vergleich unterschiedlich finanzierter Unternehmen. Es zeigt, wie effektiv ein Unternehmen Kapital investiert – unabhängig von der Kapitalstruktur.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROCE zeigt, dass ein Unternehmen sein Kapital effizient einsetzt – unabhängig davon, ob es durch Eigen- oder Fremdkapital finanziert ist.
- Je höher der ROCE im Vergleich zu ähnlichen Unternehmen, desto mehr Wert schafft das Unternehmen mit seinem investierten Kapital.
- Besonders wichtig ist der ROCE bei Firmen mit hohen Investitionen – z. B. in Industrie, Energie oder Infrastruktur.
📘 Return on Invested Capital (ROIC)
📈 Was ist das?
ROIC zeigt, wie effizient ein Unternehmen das Kapital investiert, das langfristig im operativen Geschäft gebunden ist – unabhängig davon, ob es aus Eigen- oder Fremdkapital stammt.
🧮 Wie wird es berechnet?
- NOPAT = „Net Operating Profit After Taxes“
- Investiertes Kapital = operatives Vermögen abzüglich nicht-verzinster Schulden
🏛️ Wofür ist es wichtig?
ROIC ist eine der präzisesten Kennzahlen zur Bewertung der Kapitalrendite – besonders im Vergleich zur Eigenkapitalrendite, weil es Verzerrungen durch Schulden vermeidet. Er zeigt, ob ein Unternehmen Mehrwert für alle Kapitalgeber schafft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROIC zeigt, wie gut ein Unternehmen mit dem tatsächlich investierten (betriebsnotwendigen) Kapital wirtschaftet.
- Im Unterschied zu ROCE wird nur Kapital betrachtet, das wirklich zur Finanzierung operativer Aktivitäten dient – und verzinst werden muss.
- Besonders hilfreich, um die Kapitalrendite von Unternehmen mit viel „überschüssigem“ Kapital oder zinsfreien Verbindlichkeiten realistisch zu vergleichen.
📘 Verschuldungsgrad (Leverage Ratio)
📈 Was ist das?
Der Verschuldungsgrad zeigt, wie stark ein Unternehmen durch verzinsliche Schulden (z. B. Kredite und Anleihen) im Verhältnis zum Eigenkapital finanziert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Kennzahl hilft, das finanzielle Risiko und die Abhängigkeit von Fremdkapital zu beurteilen. Ein hoher Verschuldungsgrad kann die Eigenkapitalrendite steigern – birgt aber auch erhöhte Risiken bei Zinsanstiegen oder Liquiditätsengpässen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriger Verschuldungsgrad steht für finanzielle Stabilität und Unabhängigkeit.
- Ein hoher Wert kann auf erhöhte Risiken hinweisen – insbesondere bei schwankenden Zinsen oder konjunkturellen Schwächen.
- Wichtig: Immer im Kontext zur Branche und Kapitalintensität bewerten.
📘 Ergebnis je Aktie (EPS)
📈 Was ist das?
Das Ergebnis je Aktie (EPS) zeigt, wie viel Gewinn auf eine einzelne Aktie entfällt – und ist eine der wichtigsten Kennzahlen zur Bewertung von Unternehmen.
🧮 Wie wird es berechnet?
Die verwässerte Aktienanzahl berücksichtigt auch potenzielle neue Aktien, etwa durch Optionen, Wandelanleihen oder andere Umtauschrechte.
🏛️ Wofür ist es wichtig?
EPS bildet die Basis für viele Bewertungskennzahlen wie KGV, PEG oder Payout Ratio. Es macht den Gewinn für Aktionäre vergleichbar – unabhängig von der Unternehmensgröße.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- EPS hilft, die Profitabilität pro Aktie zu erfassen – und ist besonders wichtig im Zeitvergleich oder im Vergleich mit Analystenschätzungen.
- Steigendes EPS kann ein Zeichen für stabiles Wachstum oder Aktienrückkäufe sein.
- Wichtig: Verwende verwässertes EPS für realistische Bewertungen – besonders bei stark aktienbasierten Vergütungssystemen.
📘 Free Cashflow je Aktie (FCF je Aktie)
📈 Was ist das?
Der Free Cashflow je Aktie zeigt, wie viel freier Mittelzufluss einem Unternehmen pro Aktie zur Verfügung steht – nach Investitionen, aber vor Dividenden oder Schuldentilgung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der FCF je Aktie zeigt, wie viel liquide Mittel pro Aktie tatsächlich im Unternehmen verbleiben – wichtig für Dividenden, Aktienrückkäufe oder Schuldentilgung. Im Gegensatz zum Gewinn ist er schwerer manipulierbar und daher besonders aussagekräftig.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow je Aktie ist ein Zeichen für hohe finanzielle Flexibilität.
- Er zeigt, wie viel Kapital ein Unternehmen effektiv einsetzen oder ausschütten kann.
- Besonders relevant für dividendenstarke Unternehmen oder solche mit starker Kapitalrendite.
📘 Short Interest
📈 Was ist das?
Short Interest zeigt, wie viele Aktien eines Unternehmens aktuell leerverkauft wurden – also von Investoren geliehen und verkauft, in der Erwartung fallender Kurse.
🧮 Wie wird es berechnet?
Der Wert zeigt den Anteil der Aktien, der aktuell auf fallende Kurse spekuliert wird.
🏛️ Wofür ist es wichtig?
Short Interest dient als Stimmungsindikator: Ein hoher Wert deutet auf Skepsis oder negative Erwartungen gegenüber dem Unternehmen hin – kann aber auch zu einem „Short Squeeze“ führen, wenn der Kurs plötzlich steigt.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriger Short Interest deutet auf Vertrauen in das Unternehmen hin.
- Ein hoher Wert kann ein Warnsignal sein – oder eine Chance, wenn sich die Stimmung dreht.
- Besonders spannend in volatilen Märkten oder vor wichtigen Quartalszahlen.
📘 Employees
📈 Was ist das?
Die Mitarbeiteranzahl zeigt, wie viele Personen ein Unternehmen weltweit beschäftigt – ein Indikator für Größe, Struktur und Geschäftsmodell.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft bei der Einschätzung von Skaleneffekten, Effizienz und Personalkosten. Zusammen mit Umsatz und Gewinn lassen sich Kennzahlen wie Produktivität je Mitarbeiter ableiten.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Viele Mitarbeiter bedeuten große operative Komplexität – aber auch hohes Umsatzpotenzial.
- Produktivität je Mitarbeiter ist ein wichtiger Indikator für Effizienz.
- Besonders spannend bei stark wachsenden Tech- oder Industrieunternehmen.
📘 Umsatz je Mitarbeiter
📈 Was ist das?
Der Umsatz je Mitarbeiter zeigt, wie viel Erlös ein Unternehmen durchschnittlich pro Beschäftigtem erwirtschaftet – eine Kennzahl für Effizienz und Produktivität.
🧮 Wie wird es berechnet?
Die Mitarbeiterzahl stammt in der Regel aus dem letzten verfügbaren Jahresbericht.
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Geschäftsmodelle zu vergleichen – insbesondere zwischen arbeitsintensiven und technologiegetriebenen Unternehmen. Ein hoher Wert deutet auf Automatisierung, Effizienz oder hohen Wertschöpfungsanteil hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Umsatz je Mitarbeiter spricht für ein skalierbares und margenstarkes Geschäftsmodell.
- Ein niedriger Wert kann auf arbeitsintensive Prozesse oder geringere Wertschöpfung hinweisen.
- Besonders hilfreich beim Vergleich von Tech- vs. Industrieunternehmen.
Marriott Aktie Analyse
Analystenmeinungen
31 Analysten haben eine Marriott Prognose abgegeben:
Analystenmeinungen
31 Analysten haben eine Marriott Prognose abgegeben:
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Marriott — 4th Annual Morgan Stanley Travel & Leisure Conference
1. Question Answer
All right. So kicking right off with a company that needs no real introduction, which is the world's largest hotel company, Marriott International. But we're honored to have Jen Mason, newly appointed CFO, to help kick things off. I think this is your first public investor conference.
It is indeed.
So thank you for joining us. So as an intro, let's just -- maybe if you can just talk about your background at the company and how that might inform your perspective as you take on this new seat.
Great. And so happy to be here with you, Stephen. Thank you. Good morning, everyone. Yes. So I have been with Marriott for over 3 decades and worked across many different disciplines and areas within the company.
Prior to the CFO role, I was a Treasurer and Head of Risk Management and before that, a CFO of our U.S. and Canada division, our largest division. But I've also had the opportunity to work in our global technology organization and the strategy function as well as sales and marketing. So I certainly bring to the role kind of a breadth and depth of -- across the business and certainly well steeped in the culture at Marriott as well.
So given my last role as Treasurer and Risk Management and Head of our Capital Markets Strategy, I'm deeply familiar with our financial approach and discipline to how we think about capital allocation and long-term growth strategy. And so I bring that perspective into the CFO role and continue -- we will continue to focus on financial discipline, our capital allocation approach and investing in areas that deliver long-term growth and shareholder value.
That's great. The other topic [ du jour ] that I referenced is just the demand environment. So I would love to hear what you're seeing across different segments and how maybe the summer is looking as we look across different regions.
Sure. So I'll start with April. April RevPAR grew just over 1% year-over-year, and that is very much in line with where we were expecting in our Q1 earnings call.
U.S. and Canada continues to be strong. We have RevPAR up just over 4%. Luxury continues to lead the way there, but we saw strength across our chain scales. International RevPAR in April was down 6%, predominantly because of the Middle East. Our other regions were up year-over-year.
And for the Middle East in April, RevPAR was down about 60%. May, though, is not down as much, and we still feel good about our Q2 forecast of RevPAR down 50%. And there in the markets you would expect in terms of Middle East impact, it's UAE, Qatar, Saudi Arabia, where occupancies were below 50%.
Travel in Europe is holding up. We have positive year-over-year RevPAR growth in April, really driven by leisure destinations like Spain, Italy, Turkey and Greece.
If you look at summer, over Memorial Day weekend in the U.S. and Canada, our RevPAR was up nearly 3% year-over-year. Our June and July bookings in the U.S. and Canada are pacing up nicely, and that's both in World Cup markets and non-World Cup markets.
And then in Europe, bookings for the summer are pacing up slightly. Demand is relatively in line with last year, but our rate is up low single digits year-over-year. Demand from U.S. travelers into, which is the largest source market for Europe, makes up about 30% of bookings is down slightly year-over-year, but that is being offset by growth in Canada and China.
So you touched on this a little bit, but as we think about these different segments and regions, are there any that you feel more or less confident? And what do you think is the biggest swing factor as you look to the full year guide that you really have your eye on?
Yes. Great question. Certainly, based on what we've been seeing to date, we're very confident in the leisure segment. It continues to be strong. Group travel also has been healthy with group RevPAR up over 5% in the first quarter, and we continue to see great pace for the full year.
In terms of key swing factors, Middle East, obviously, given the fluidity uncertainty, the situation there and the ripple effects, we are certainly keeping an eye on that. And as you know, our outlook really assumes that, that fluidity uncertainty continues. We are expecting the impact to full year RevPAR to be about 100 to 125 basis points, mainly coming from that Middle East impact.
The U.S. and Canada market, obviously, it's our largest market and an important driver of our outlook. We are still projecting RevPAR at the high end of our global RevPAR 2% to 3% for full year. The back half of the year, we are expecting to be slightly lower growth than the first half of the year.
We'll keep an eye on the health of the consumer. You talked about this earlier about -- certainly, we've seen strength in the first half of the first part of the year, and we're keeping an eye on whether the drag-on effect of higher oil prices will start to keep in there.
Great. So maybe we can turn to development a little bit. It definitely seems like from an investor standpoint, people have shifted their focus towards fee growth and room revenue or I should say, room growth as a big component of that. So how is Marriott's pitch to developers changed as you think about both during your career and how do you think about how that might be changing or how you want to influence how that will change over the next 1 to 3 years?
Great question. Our development pitch, I'd say, is stronger than ever. We -- over the last decade, we've really built out kind of unmatched scale. We have 8 million rooms globally. We have the largest kind of loyalty platform with 283 million members.
We have very strong distribution channels. And I think what really sets us apart is we're able to leverage our economies of scale and the power of our brands and our revenue engines to drive premium top line results. And so -- and we continue to really focus on that in our value proposition. We're rolling out new technology around the world and continuing to lean into AI. And so we're super excited about the development momentum. We're still projecting 4.5% to 5% net rooms growth for the year, and we're -- we feel good about mid-single-digit range thereafter.
Maybe one follow-up on that. So RevPAR last year decelerated over the year. It sounds like this year is certainly on a better footing. Is that translating to greater confidence on behalf of developers? Or what do you see to try to assess that?
Well, certainly, better RevPAR helps in that regard. But many of our developers are looking through the cycle, right? These are long-term asset holds. And so they really want to be in great locations with great brands to drive those economics over the longer term.
So certainly, if you look globally around the world, owner sentiment is still strong in the lodging space. And despite kind of what's happening geopolitically and from an economic standpoint, you touched on this in your remarks, I think there's still travel demand holds up, and that certainly bodes well for development.
And you signed a multiyear deal with Sun Group and you continue to expand in APAC. How do you think about the long-term opportunity in some of these markets? And how does the margin profile or the contribution compared to the domestic markets?
Yes. So we certainly see long-term growth opportunity across international markets, specifically Asia Pacific and Greater China are really strong markets for us. You're really seeing rising travel demand there and the expanding of the middle class, and that really translates into support for hotel supply growth.
Our newer conversion-friendly mid-scale brands also create growth momentum for us, certainly in those markets. One -- for a bit of context, our international market share of open rooms is about 4% and our share of global new construction pipeline rooms is nearly 4x that level. So it just shows the growth in development momentum and what we're seeing. More than half of our 618,000 room pipeline is located outside the U.S. and Canada. And so we continue to see that international growth is a great momentum.
And do you do invest in developers or technology or infrastructure as part of that? Or is it just purely layering in?
We have a strong network of developers around the world already. So we're able to leverage that infrastructure, so to speak. And so we're able to grow without adding significant G&A.
Great. And then there's the Series Collection brand. Can you just remind us of the driver behind this launch and how it compares and contrast with other soft brands?
Sure. So Series, think about it as regional and local. And it really enables us to reach new customers and even existing customers when they're at different price points. And so the brands are really able to have their own identity and keep their own identity, but leverage the Marriott channels for revenue generation growth.
And Series really focuses on mid-scale to upscale and very domestic traveler based. So we're excited about that. And a bit of a difference between our other soft brands like Luxury Collection and Autograph and Tribute, they tend to play more in the upper upscale to luxury space with a bit more amenities.
I guess maybe that goes into a broader question of just how do you decide where to expand a brand or even new brands and how to think about the TAM of these different segments as well as does it create any additional complexity when you're talking to developers in terms of understanding each one?
Yes. So as you can imagine, we have a very rigorous process when we look at new brands. We're really trying to look at white space, and we listen and work with our developers very closely to see what they're seeing in the local markets. And we really -- before we move forward with any new brand launch, we make sure that there's clarity of what space it's playing in, what value proposition it drives for the consumer and making sure there's a meaningful runway for growth. But we work very closely with our developers around the world on that.
One of the other big investor questions we get is around fees per room and the trajectory of growth there. I know Tony has touted Marriott's quality of the development in the past. If you think about that 4.5% to 5% and then mid-single digits that you talked about, how should that translate to fee growth? Or maybe more broadly, how do you just characterize the quality of the pipeline versus the existing base?
Great question. So just for context, our pipeline is very well diversified across chain scales and regions and segments around the world. So at the end of Q1, about 38% of our pipeline rooms were in luxury and full service and mid-scale was just about 5% of that pipeline growth. About half of the pipeline is international markets.
So back to your question on fees per room in 2025, it grew slightly year-over-year compared to the year before. And that's despite a relatively low RevPAR environment and certainly our growth into mid-scale. And while mid-scale certainly helps drive growth, it is still a small proportion of our overall pipeline.
If you look at this year, total fees per room are growing meaningfully year-over-year, predominantly driven by credit card increase. And so I think you'll continue to see just given the breadth and growth in chain scale RevPAR across our portfolio, you'll continue to see that fees per room in that same range.
Right. And as part of the room growth that you been able to drive last year. And as you think about the guidance this year, a component of that's been conversions versus necessarily new development. It's a balancing act there. But how much of that strength in conversions is a structural change in individual segments versus a cyclical component where we should assume that if development does accelerate, maybe the conversion activity goes down. How do you think about that balancing act?
Yes. I do think conversion growth is structurally improving. And that's across the industry, certainly at Marriott as well. We continue to see a lot of momentum around conversions. We have an impressive roster of conversion-friendly brands. Our owners are seeing great benefit when they plug into our channels, both top line and bottom line. So that will continue.
You might see the mix of conversions to overall openings change a bit as new construction starts to pick up about, but the sheer number of conversion hotels, I would envision continuing to increase because of that. I mean there's still a lot of hotels, especially outside the U.S. that are unbranded, nearly half of the supply there is. So there's still a lot of opportunity.
Right. That's great. So you did talk to the co-brand credit cards is contributing to fee growth this year. I do believe that your outlook excludes any of the impact from renegotiating your card agreements. So what are the range of outcomes, timing and the durability of any uplift associated with these negations?
Yes. So we do look forward to some additional upside for our credit card deals once they're signed. These are U.S. card deals. Though the full impact of that is after the cards have been relaunched, right? And so that does take time. It's important to keep in mind, we already are the largest by far, credit card business in the lodging industry. So any incremental growth from that should really be in that context.
In terms of the durability, non-RevPAR fee growth, credit cards is the largest contributor there, but we also have a residential business as well and a few others. And so the durability of that, we still feel very good about that over time. And so we look forward to continuing to leverage our platforms to grow in that space.
What are the drivers that we should be thinking about for some of these other non-room fees that aren't co-brand credit card?
I mean the drivers, I think more broadly, look, our entire business, if you step back from it, it is driven by the macro environment and prioritization of travel. And we'll continue to look at ways to leverage our platform to deliver kind of opportunities to grow in the space kind of beyond traditional hotel fees.
And I know that with the co-brand, it was helpful during the pandemic. There's less data available back in, call it, 2008, 2009. So how do you assess the cyclicality of co-brand credit card fees across different cycles, but also some of the other fees that are in there like nonresidential -- sorry, the residential business or even timeshare?
Yes. Look, we did see during COVID and other downturns that the credit card business continues, right? And it's not quite as cyclical as the hotel seats. But look, the broader macroeconomic outlook is obviously going to impact all of this, right, as it's driven by the health of the consumer. So there's certainly an impact. It just may not be as dramatic as RevPAR would be.
Fair enough. You started off by saying that one of the things that will continue in your new role as CFO is the financial discipline.
Talk about acquisitions. How does the acquisition environment look today versus history? As we think about things like synergies, valuation, opportunity within development, maybe there's pipelines of rooms.
Look, the vast majority of our growth comes from organic, and we are constantly looking for and studying consumer behavior and expectations to make sure we are creating experiences and we are in locations and price points that they're very interested in being a part of. So our approach to growth isn't going to change, right?
Again, predominantly focused on organic. We do opportunistically look at acquisitions, but they would need to be really filling white space or a location or a region that we don't have a presence in. And of course, we put a lot of due diligence and rigor to make sure that, that would be something that's worth investing in and has a real growth trajectory.
So I guess the follow-up there is, is it then more likely that you'd be looking at more kind of small, midsized deals? Or is there still potential for larger scale consolidation? It seems like the FTC has been a little bit more lenient. I don't know if I'm supposed to say that out loud, but I'm sure our bankers are stay tuned into that panel, but what are you seeing out there?
Yes. I mean, look, again, we predominantly focus on organic growth. And we, in the past, as you know, have done small tuck-in type acquisitions that are hitting kind of a niche area that we think is worth investing in an acquisition versus growing the brand organically, and I would expect that would continue.
Great. Does AI or new technology that you're implementing influence that at all? Or is that creating greater synergies, greater outcomes?
Look, I think technology and the pace with which it is rapidly evolving impacts every aspect of our business. Certainly, as you think about acquisitions and the investments we're making in technology that enables us to get folks online faster, and that helps.
We also are constantly looking and learning from what's happening in the ecosystem and pulling in those learnings across the portfolio. And our technology transformation really helps us in these aspects of both traditional, think about your reservation platform, your PMS, but also AI investments. All of those things pulled together is something that continue to help our growth.
I'd say another part of financial discipline is around costs. You went through a major G&A cost containment exercise last year. You're still guiding to very limited G&A growth this year. What's the right way for investors to think about G&A going forward? And how much flexibility is there in this line when you think about different macro environments?
Yes. So we're always looking for ways to do things smarter, faster, more innovative, and we continue to challenge ourselves to do that. As you referenced, we did go through a pretty extensive exercise. We saw the benefit of that last year, where we really looked at efficiencies and improved productivity. And we're always looking for ways to continue to do business smarter as we grow.
So you can -- I would think about G&A is we'll continue to be very focused on maintaining that at a low level relative to our growth trajectory, which will create operating leverage.
To answer your second question on how would other environment, if we were to go into a downturn, I mean, for sure, it is not as linear, right? If RevPAR were to decline. It's not purely variable, but we do always certainly in an environment, if we were to have a recession or a downturn in RevPAR, we would look at things, projects we can stop, other things that we can do to constrain G&A in an environment like that.
At the same time, you went through that cost containment exercise, you've also been in the middle of a multiyear technology transformation that includes investing in reservations, property management, loyalty systems. What are some of the tangible KPIs that investors should expect from this transformation?
Yes. We're very excited about the transformation. As you referenced, it's pretty extensive in terms of our -- the areas that we're focused on. And so some of the things we're looking at from a KPI standpoint, think about revenue upside with the new technology we'll have in our reservation system, we'll be able to have the ability to sell things to customers like connecting rooms or easier to upgrade rooms or sell the corner room with a great view or the ocean view versus an interior view. So we'll be able to merchandise that better.
So revenue upside is one of the KPIs we're looking at, improved conversion on our marriott.com site or our apps. Are we converting folks faster because they can find what they're looking for easier. Intent to recommend scores, right? With our new property management system, we're going to free up time at the front desk for our associates to better engage with our customers, so that they can do more value-add things versus being behind the computer with 14 keystrokes trying to check somebody in.
We also will have shorter training on the desk as well. These are much more intuitive systems that when you bring somebody in and you hire them, they're going to be able to get going a lot faster. So we always think about things through the lens of our associates, our guests, our owners, and this technology transformation really drives value across all 3.
And I guess, are there milestones that we should be looking out for? What's the timing on this? Where are we in that process?
Yes. So as we talked about on our last earnings call, we're over 1,000 properties deployed, and we're going around the world on that. So our rollout continues for at least another year or so. And it takes -- right, it will take a minute to get folks up to speed and rolling on it, and then we should start to see. Yes.
Maybe going back to a bit of development, a bit of capital return or capital deployment. We're hearing more and more about the use of key money to drive growth in the industry and also to protect some brands from encroachment. How are you thinking about the use of key money? And how is that varying across the globe?
Yes. So increasingly, competitors are offering a bit more key money, as you referenced, right? It's a competitive industry. We -- our philosophy continues to be the same. We really approach the use of key money, as you can imagine, very rigorously looking at the net present value and -- both from a new unit development and any existing unit renewals or renovations. It really does vary across the globe in terms of usage of key money.
U.S. and Canada, it's much more prevalent, although we are starting to see other pockets of the world use it as well. And the deals that have key money and then drive more value than those that don't. So we still feel really good about our usage of that.
Let's turn to AI and maybe just remind us of what you're currently testing and implementing as it relates to AI with a focus perhaps on Agentic AI specifically.
We have a lot going on in AI, as I know many do. And again, we really our Agentic AI strategy through the lens of value creation to associates, guests and owners. And so we have use cases in all of those areas.
From a marriott.com and a Bonvoy app, we're launching conversational search. And so we're super excited about that, and that will help it be more native when you're searching for places to stay and things to do within our ecosystem. We also are partnering with Google and on their Google AI mode where you can actually book and that experience.
We're also working with OpenAI in their ad pilot program, and we also were launching a Marriott ChatGPT app. I think the clear thing we're doing is where this all goes is very difficult for any one of us to say today, but we want to be in the conversation. We want to influence what's happening.
We certainly see an opportunity here in distribution. And so we want to be at the forefront of that. We really feel like our brands, our experiences, our hotels around the world really create a competitive advantage and that content and that information helps create that moat to push people to book direct or even if it's not direct in a lower cost way. And so we really are leaning into this.
And our loyalty program, all these other -- this ecosystem that we've built, we feel like really helps drive that stickiness. And so that's what we're looking for. And so we're just very involved in this space to we think there's great potential.
Are there initial KPIs you can share or things that you're tracking to try to ascertain the success of some of these that are being rolled out here? It sounds like the analogy of throwing spaghetti against the wall seeing what sticks, but anything initially that is?
Yes. I would say what we're looking at is level of engagement and stickiness, right? Are customers interacting with our -- in our ecosystem and how do we keep them in there. So we're looking at things like conversion rates. We're looking at things like down the line of hotel revenue. And so there's a lot of great, I think, work going on here, and we'll continue to focus on conversions and revenue.
Is there a risk that over time, the LLMs become effectively an AI gatekeeper that could end up driving distribution costs higher? Or how do you safeguard against that? Because I know there was the stop clicking around campaign and OTAs reviewed at one point is this frenemy and that they could take control of the customer. So how do you think about safeguarding against that or the outcomes?
In terms of safeguarding, again, our strategy is to have the best brands, the best hotel experiences around the world and having that content and having that moat, let's say, the loyalty moat that creates customers that want to stay in your ecosystem is the best strategy in this type of environment.
Our -- the reason we partner with a lot of different companies is we want to influence what the future becomes in terms of those additional distribution channels potentially. But where there's more competition, it's usually you see pricing go down, right? It just big picture philosophically. And so we do see as an opportunity from a distribution cost standpoint. But again, we will always want our customers to book direct. They're going to get the best pricing. They're going to get the best experiences because we have their information to help ensure the stays and their experience is the best that it can be.
So we're playing in both fronts, right? How do we pull people in direct, but then also partner with others in this space that are innovating and moving fast on the distribution space to influence how that -- those models evolve.
And this is a little bit maybe of a definitional question, but distribution costs, would that end up flowing then to the owners and then that creates the flywheel or would that end up being in your RevPAR as well?
That would be -- so think about online travel agents today, our owners pay a fee for that. Tomorrow, if some of that business moves more to -- like a ChatGPT, Gemini, you insert name there, those distribution costs would be borne by the owner. But if you shift from an online travel agent to a ChatGPT or something like that, you could see a cost decrease. Does that make sense?
Yes.
It's not net new incremental, it could be a shift.
Yes. Makes sense. And one of the things that you've also cited on the call is this optimizing content for Gen AI. Can you just elaborate on what you mean by that? I think you talked about it a little bit with some personalization, but anything concrete in terms of optimizing content for.
Yes, it's a great question. We want to make sure as the search algorithms change to more LLM or large language models that the way people search that our content shows up as easily as it can. What do I mean by that? So when people are searching and they -- if it's a long sentence, we want to make sure we get the most common or frequently asked questions and then develop content that the AI agents can find quickly and then learn from and iterate on so that the content is most effectively used. So we're looking at how we're working on how our content is more fine-tuned to AI agent models versus the old way...
CEO for AI.
Correct. Well said, yes.
With the last few minutes here, I'm going to go through my lightning round question and ask for all the companies. You talked about this a little bit at the beginning, but you've got oil prices moving around, interest rate questions, rate volatility. How is this impacting customer behavior? And as you look out over the next 1 to 3 years, do you generally anticipate demand will be kind of consistent with what you're seeing, accelerate, decelerate?
Yes. So I'll start with current trends. And you referenced this in your opening remarks, travel continues to be prioritized by consumers as they spend. And around the world, travel demand is still very solid, apart from Middle East countries, which obviously have -- are impacted by the conflict.
We continue to guide 1.5% to 2.5% RevPAR growth for Q2 and 2% to 3% for full year in a healthy demand environment. We obviously are mindful of the headwinds, and we'll continue to keep a close eye on that, specifically higher oil prices kind of an inflation and whether that creates tailwinds in the back half of the year.
And our forecast, as we've talked about, does show a bit of deceleration in RevPAR growth in the U.S. and Canada in the back half of the year, although still very positive.
Beyond 2026, as you know, it's a lot harder to forecast with our booking window and will very much be driven by the macro environment and geopolitical risk. Although I would say longer term, and again, I've been here for 3 decades in this industry, travel is very resilient, and we've seen kind of its recovery even when there are times of shock to the system or recessions. And so longer term, I feel very good about it.
Sounds good. And then on margins, just working down the P&L, how do you think about Marriott's margins and then maybe industry-wide margins or perhaps even your franchisee margins over the next 1 to 3 years?
Yes. So I'll start with Marriott margins. As we've talked about, and we did a lot of work. We saw the benefit of that last year in terms of G&A margins, which helped create the operating leverage inherent in our business with fee growth and G&A relatively constrained. But the work that we did was not just G&A savings. It was savings across all of the system funds and programs and services.
Our hotel, our franchisees' operating margins are the top -- one of the top priorities for our executive team. We are doing a tremendous amount of work looking at every variable in operating margin for an owner. We want to drive top line. We want to ensure that there -- the costs are -- we continue to focus on and innovate with technology and find ways to optimize the margin performance at our hotels.
We lowered the Bonvoy loyalty charge-out rate last year. We've just improved the owner redemption for high demand nights. So we'll continue to -- we're rolling out a new technology. We're looking at brand standards. I mean you name it, we're looking at it and working on it.
Last one, just on artificial intelligence since we're running over a little bit, you got to pick just one thing where you see the biggest opportunity from AI tools and technology.
That's tough. I will go back to distribution because I think that's where we all spend a lot of our time. We have some great use cases with sales planning tools and marketing and all these other areas. But distribution, I think, represents a great opportunity for all of us to help redefine what that looks like, book direct as much as we can, but also is there other cost savings for owners if we can influence the distribution channels.
Awesome. Well, next up, we're going to have our macro team come up here or our economists come up here to talk about the macro. But please join me in thanking Jen Mason and the entire Marriott International team for joining us today. Thank you.
Thank you, Stephen.
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Marriott — 4th Annual Morgan Stanley Travel & Leisure Conference
Marriott — 4th Annual Morgan Stanley Travel & Leisure Conference
Fireside-Chat: Marriott-CFO Jen Mason betont robuste Freizeit- und Gruppen-Nachfrage, Entwicklungspipeline, Kreditkarten-Uplift und AI‑Initiativen als Wachstumshebel.
🎯 Kernbotschaft
Marriott sieht die Nachfrage als resilient (außer starkem Einbruch im Nahen Osten) und setzt auf organisches Wachstum durch eine große Entwicklungs- und Umwandlungspipeline, Gebührenwachstum (insb. Co‑Brand Kreditkarten) sowie Effizienz und Technologie (einschließlich KI). Kapitaldisziplin bleibt Pflicht, Opportunitäten für Zukäufe sind eher „tuck‑in“.
⚡ Strategische Highlights
- Netto‑Zimmer: Ziel 4,5–5% Nettowachstum in diesem Jahr; mittelfristig mittlere einstellige Raten.
- Pipeline: ~618.000 Zimmer in Bau; >50% außerhalb von USA/Kanada; Internationaler Anteil der Pipeline ~4x der aktuellen offenen Zimmer‑Marktanteilsposition.
- Gebührenquellen: Fees per Room steigen, getrieben von Kreditkarten‑Uplift; Co‑Brand‑Verhandlungen versprechen Zusatzumsatz, sind aber nicht in Guidance enthalten.
- Technologie & AI: Conversational Search, Google AI‑Integration, Pilot mit OpenAI/ChatGPT; KPIs: Conversion, Engagement, Hotelumsatz und Mitarbeiter‑Effizienz.
🔭 Neue Informationen
- RevPAR‑Update: April: global +1% YoY, US/Canada +4%, International −6% (Naher Osten −60% im April; Q2‑Schätzung Naher Osten −50%).
- Swing‑Risiko: Management quantifiziert Nahost‑Effekt als ~100–125 Basispunkte RevPAR‑Drag für das Jahr.
- Tech‑Rollout: >1.000 Properties live; weltweite Implementierung läuft noch ~1 Jahr.
❓ Fragen der Analysten
- Kreditkarten: Timing und Größe des Upside aus Neuverhandlungen unklar; positiven Effekt erwartet, Vollwirkung erst nach Relaunch der Karten.
- Geopolitik: Naher Osten als größter kurzfristiger Unsicherheitsfaktor; Management liefert konkrete Schätzung, bleibt aber von weiterer Eskalation abhängig.
- Entwicklung vs. Conversion: Conversion‑Momentum als struktureller Trend, aber Mix kann sich ändern, wenn Neubau zunimmt; Fees per Room profitieren weiter, vor allem durch Kreditkarten.
- AI‑Risiken: Management diskutiert Verteilungsrisiken (Agenten als Gatekeeper) und setzt auf Marken‑Content und Loyalität als Schutz, liefert aber keine harten Kostensenkungs‑Zahlen.
⚡ Bottom Line
Für Aktionäre: Marriott präsentiert ein konservatives Kurzfrist‑Bild (Nahost‑Risiko) bei überzeugender mittelfristiger Story: große, diversifizierte Pipeline, anhaltendes Conversion‑Momentum, wachsendes Gebührenprofil und erwartete Hebel aus Technologie/AI. Kurzfristig bleibt Volatilität möglich; langfristig erscheint das Geschäftsmodell robust mit klaren Hebeln für organisches Umsatz‑ und Fee‑Wachstum.
Marriott — Q1 2026 Earnings Call
1. Management Discussion
Hello, and welcome, everyone, joining today's Marriott International Q1 2026 Earnings Call. [Operator Instructions] Please note, this call is being recorded. We are standing by if you should need any assistance.
It is now my pleasure to turn the meeting over to Jackie McConagha, Senior Vice President of Investor Relations. Please go ahead.
Thank you. Good morning, everyone, and welcome to Marriott's First Quarter 2026 Earnings Call. On the call with me today are Tony Capuano, our President and Chief Executive Officer; Jen Mason, our new Executive Vice President and Chief Financial Officer; and Pilar Fernandez, Senior Director of Investor Relations.
Before we begin, I would like to remind everyone that many of our comments today are not historical facts and are considered forward-looking statements under federal securities laws. These statements are subject to numerous risks and uncertainties as described in our SEC filings, which could cause future results to differ materially from those expressed in or implied by our comments. Unless otherwise stated, our RevPAR, occupancy, average daily rate and property level revenue comments reflect system-wide constant currency results for comparable hotels and all changes refer to year-over-year changes for the comparable period. Statements in our comments and the press release we issued earlier today are effective only today and will not be updated as actual events unfold. You can find our earnings release and reconciliations of all non-GAAP financial measures referred to in our remarks today on our Investor Relations website.
And now I will turn the call over to Tony.
Thanks, Jackie, and good morning, everyone. We reported excellent first quarter performance this morning with RevPAR and financial results above the top end of our guidance ranges. Development activity remained robust with record first quarter global signings and net rooms growth of 4.5% over the trailing 12 months through March. First quarter global RevPAR rose 4.2%. RevPAR in the U.S. and Canada region rose 4%. Luxury and resort hotels continued to lead in the region, though strength was broad-based across segments and chain scales. While luxury RevPAR rose nearly 7%, select service RevPAR increased 3.5%, a meaningful improvement from the fourth quarter when select service was down more than 1% year-over-year.
While the conflict in the Middle East weighed on results in March, first quarter international RevPAR increased 4.6%. First quarter RevPAR in APAC rose over 7%, driven by strong ADR growth and an increase in demand from Chinese guests. Beginning in March, Middle East travel corridor disruption started to impact select APAC markets, including India and the Maldives. In Greater China, our hotels continued to gain market share and stronger leisure demand drove first quarter RevPAR up nearly 6%. RevPAR growth was led by Hong Kong and Hainan Island, which were both up around 20% year-over-year on the back of very strong ADR growth.
RevPAR in CALA rose 2%, led by record leisure results in the Caribbean, partially offset by a decline in RevPAR at Mexican luxury resorts. First quarter RevPAR in EMEA increased over 3% with increases in Europe and Africa, partially offset by a decline in the Middle East. In March, RevPAR in the Middle East declined over 30%, while RevPAR in Europe rose 4% as the impact of the conflict in the Middle East on European markets was relatively minimal and largely contained to countries near the Middle East, such as Cyprus and Azerbaijan.
Since day 1 of the conflict, our top priority has been the safety of our associates and our guests. While we expect continued volatility and ongoing impact from the conflict, particularly at our Middle East hotels, looking ahead, as Jen will discuss further, we are raising our full year global RevPAR guidance and now expect growth of 2% to 3%.
Now let's turn to results by customer segment. In the first quarter, leisure RevPAR rose 6% globally and 5% in the U.S. and Canada. Group RevPAR rose 5%, both globally and in the U.S. and Canada. And first quarter business transient RevPAR rose 1% globally and 2% in the U.S. and Canada, with mid-single-digit declines in government room nights and slight declines in other BT room nights, partially offset by higher ADR.
We remain focused on steadily expanding our industry-leading portfolio and presence to reach new markets and new travelers worldwide. Global signings are off to an excellent start this year with first quarter deal signings up 9% year-over-year. Key recent multiunit deals signed include another agreement with Sun Group to add 10 hotels across 8 brands in Vietnam over the next few years. We also signed deals to bring our regionally rooted collection brand, Series by Marriott, to Europe, signing 6 projects in Italy and 5 in the United Kingdom. Additionally, we announced that Lefay, our first brand dedicated exclusively to luxury wellness is expected to enter our portfolio later this year.
Our global pipeline rose over 5% year-over-year to a new record of nearly 618,000 rooms at the end of the quarter, with 43% of pipeline rooms under construction, including rooms that are pending conversion. Marriott has more rooms in its pipeline and more pipeline rooms under construction than any other global lodging company.
Conversions, including multiunit deals, remain a significant driver of growth, representing over 35% of signings and over 40% of openings in the quarter. With our growing pipeline and strong momentum in conversions, we still expect net rooms growth between 4.5% and 5%, including our typical assumption of between 1% and 1.5% room deletions.
Our powerful industry-leading Marriott Bonvoy loyalty program had nearly 283 million members at the end of March. As we focus on enhancing engagement with our members, we've continued to roll out new co-branded credit cards around the world. Today, we have 37 cards in 13 countries after recently launching cards in Indonesia and Brazil. Our scale, combined with strong engagement helps drive more direct bookings, more repeat stays and value for owners across our worldwide system.
And our multiyear technology transformation is well underway. Just yesterday, we transitioned our 1,000th hotel over to our new tech ecosystem. Our new technology platforms automate multiple processes that used to be done manually and are expected to enhance owner returns while positioning our hotel associates to focus more time on quality of service to deliver on customer expectations.
We're also excited about increasingly leveraging AI across the company to assist our associates, serve our guests and drive results for our owners. Some examples are rolling out AI-powered desktop assistance at our customer engagement centers and using AI for guest pre-arrival communications. As AI platforms continue to enrich the trip planning experience, we believe our unparalleled depth of inventory and global reach are significant competitive advantages. While it is early days for travel searching and planning in AI, we believe AI presents an exciting opportunity to connect directly and in a more personalized manner with our customers, and we're optimistic about the potential for AI to help strengthen our lower-cost direct booking channels.
We continue to optimize our content for Gen AI services and are working with multiple players across the space. We're also very excited about beginning a phased rollout of robust natural language search experience on marriott.com, and our app planned by the end of the second quarter. This experience will leverage real-time inventory to respond to guest inquiries and help them explore our portfolio more easily from answering hotel-level questions to supporting multi-destination searches.
Before I end my prepared remarks, I want to express my sincere admiration and gratitude to all of our associates around the world for their hard work and dedication with a special thanks and recognition for those who have been impacted by the conflict in the Middle East.
And now I will turn the call over to Jen for more details on our financial results. Jen?
Thank you, Tony. Very happy and honored to be here with you all this morning. While I have listened to over 130 earnings calls over my 33 years with Marriott, this is, of course, my first time on the call as CFO. I will start by reviewing our strong first quarter results.
As Tony noted, global RevPAR rose 4.2%. First quarter total gross fee revenues increased 12% year-over-year to $1.43 billion, reflecting higher RevPAR, rooms growth, a 37% increase in co-branded credit card fees and an over 70% increase in residential branding fees. Incentive management fees, or IMF, rose 9% to $222 million in the first quarter, led by a 13% increase in the U.S. and Canada. Owned leased and other revenue, net of owned leased and other expenses rose 21% due to higher termination fees and strong results at the Elegant Hotels in Barbados and certain other portfolio hotels. First quarter G&A rose 5% year-over-year, primarily due to timing of compensation costs, partially offset by lower litigation expenses. Adjusted EBITDA increased 15% to $1.4 billion and adjusted diluted EPS rose 17% to $2.72.
Now let's talk about the outlook for quarter 2 and full year. For the full year, we now expect 2% to 3% global RevPAR growth. This outlook incorporates our outperformance in the first quarter as well as higher than previously anticipated RevPAR growth in the U.S. and Canada, with the strength seen across chain scales in the first quarter continuing into April. We are also raising our outlook in Greater China, where we now expect full year RevPAR growth in the low single-digit range, primarily reflecting strong first quarter performance. We expect lower than previously anticipated RevPAR growth in the near term in APAC, driven by softer long-haul demand into certain markets that rely on golf hub connectivity. Additionally, we are slightly reducing our outlook versus prior expectations in CALA for the rest of the year, primarily due to Mexico.
Turning to EMEA. We assume that air capacity and travel sentiment will continue to be impacted, particularly in the Middle East through the end of the year. As a reminder, the Middle East accounts for 3% of open rooms, 7% of pipeline rooms and for full year 2025, 3% of global gross speeds. We are lowering our RevPAR outlook in EMEA, reflecting continued year-over-year declines in our Middle East properties with the most severe decline expected to occur in the second quarter. Our guidance assumes the conflict in the Middle East could impact full year global RevPAR growth by 100 to 125 basis points.
Finally, I'll note that the World Cup is still expected to add 30 to 35 basis points to global RevPAR growth this year. We are raising our 2026 gross fee guidance to $5.93 billion to $5.99 billion, up 9% to 10% IMFs are expected to be around flat year-over-year as outperformance in the first quarter is expected to be offset by year-over-year IMF declines in the Middle East in the last 3 quarters of the year. The sensitivity of 1 percentage point in full year 2026 RevPAR versus 2025 could be around $55 million to $65 million in RevPAR-related fees.
Co-branded credit card fees are still expected to increase around 35%. As you know, this does not include any impact from new deals in the United States. Our discussions with Visa, Chase and American Express are going well, and we still expect to have new deals in place later this year. Full year residential branding fees are now expected to increase around 45% to 50%. Timeshare fees are still expected to be relatively in line with prior year at $110 million to $115 million. Owned leased and other revenue, net of owned leased and other expenses is now expected to total $215 million to $225 million. Results are expected to be impacted by renovations at certain large hotels in the portfolio, including W Barcelona and the Frankfurt Marriott as well as the expected sale later this quarter of a long-held hotel in the United States that will stay in the portfolio under a new long-term management agreement.
2026 G&A expense is anticipated to increase just 1% to 3% compared to 2025 levels as year-over-year comparisons are expected to benefit from timing later this year, particularly in the fourth quarter. Full year adjusted EBITDA could increase 9% to 11% to roughly $5.88 billion to $5.97 billion. Our 2026 adjusted effective tax rate is expected to remain between 26% and 26.5%. Our underlying core tax rate is anticipated to remain in the low 20% range. Strong adjusted EBITDA growth, together with meaningful reduction in share count is expected to result in full year adjusted diluted EPS of $11.38 to $11.63, representing growth of 14% to 16%.
In the second quarter, global RevPAR is expected to increase 1.5% to 2.5% and gross fees are expected to rise 10% to 11%. Credit card fees and residential branding fees are both expected to be up meaningfully with residential branding fees anticipated to more than double. Second quarter IMFs are expected to be down in the mid-single-digit range, driven by significant declines in the Middle East. Second quarter adjusted EBITDA is expected to increase 8% to 10%, driven by higher fees with a decline in owned leased and other net and a mid- to high single-digit increase in G&A due to timing of certain compensation expenses.
We now expect 2026 investment spending to be around $1.05 billion to $1.15 billion, an increase versus our prior expectations, primarily due to an anticipated investment in Lefay. Investment in our contracts are still expected to be around 35% to 40% of the total spending. The second largest bucket at around 30% to 35% of the total is expected to come from continuing spend in our digital tech transformation, the overwhelming portion of which is expected to be reimbursed over time as well as other corporate systems. The rest is spending related to renovations at owned leased hotels as well as other investing activities.
Our capital allocation philosophy has not changed. We are committed to our investment-grade rating and investing in growth that is accretive to shareholder value. Excess capital is returned to shareholders through a combination of share repurchases and a modest cash dividend, which has risen meaningfully over time. We now expect to return over $4.4 billion to shareholders in 2026. Full guidance details in the second quarter and for the full year are in the press release.
Tony and I are now happy to take your questions. Operator?
[Operator Instructions] We will take our first question from Shaun Kelley with Bank of America.
2. Question Answer
Welcome, Jen. Nice to hear you on here. Look forward to working with you.
Thank you, Shaun.
So Tony, batting lead off here, I think it would be really helpful to just unpack a little bit about what you're seeing on U.S. trends to date. Obviously, a big resurgence of activity. I think you called out the low end. But could you just walk us around a little bit whether it's the segment components that you talked about, what do you think is driving the growth right now in the U.S.? And what are you excited about based on what you're seeing kind of real time through April?
Thanks, Shaun. I think at a high level, obviously, really encouraged by the Q1 results globally, but in the U.S. and Canada, in particular. April, we've seen continued strength across the U.S. and Canada. And I think one of the things that's encouraging is it's really across segments, right? We talked in our prepared remarks about the continued strength in leisure. Group continues to be solid. And if you exclude government, business transient is pretty solid as well.
We're also seeing strength across sectors, which I think is quite exciting to me. We have talked for the last number of quarters about the continued strength in luxury. But over the course of a quarter to go from relative weakness in the select service tiers to about 3.5% RevPAR growth in the first quarter. I think it's a really, really encouraging sign about continued strength really across all the tiers where we operate.
And then lastly, I would say you heard Jen's comments about World Cup. And notwithstanding some of the things that we continue to hear in the press more broadly, we continue, at least across the Marriott portfolio to feel really good about that 30 to 35 bps of impact that Jen referenced.
We will move next with Richard Clarke with Bernstein.
Welcome to Jen as well. I look forward to working with you. Maybe just dialing in a bit more on the Middle East. Qualitatively, have you seen any improvement since the cease fire? How are kind of full year booking trends there? And then quantitatively, I guess your 100 to 125 basis point assumption looks like that 30% in the March, you're kind of holding that through the rest of the year. Maybe what are you assuming for Q2? What did you see in April? And then what are the assumptions maybe baked into the second half to get to that 100 to 125 basis points impact?
Thanks for the question, Richard. So clearly, our forecast reflects the fluidity and certainty of the situation in the Middle East. We have certainly seen booking activity showing some signs of recovery from the lows that we experienced in March. But we do expect that the impact to the Middle East properties will continue through the end of the year. The hardest hit quarter we are looking at or we're anticipating about a 50% reduction in RevPAR in Q2, but that it will continue to impact Q3 and Q4, but it will get better consecutively across the quarters. And just a reminder, Q4 of last year was an incredible quarter in the Middle East, driven by some large citywide events that drove high ADR. So we do expect recovery in the back half of the year sequentially, but we clearly are still seeing an impact.
We will move next with Stephen Grambling with Morgan Stanley.
I may have missed in the remarks, but it looks like the investment spend ticked up a bit versus the prior guide. I know you talked about some of the automation that's happened on the back end of some of the technology refresh that you've had underway, and you also touched on the optionality from AI. Can you perhaps talk bigger picture on how to think through investment spend from here? And is the AI component of this something that we should be thinking about will require incremental investment? Or is that a lower capital spend and actually create some potential optionality for either fees or owners?
Thanks, Stephen. So maybe just to clarify or reiterate what Jen said in her prepared remarks. For this year, the bit of an uptick is almost entirely tied to the investment we're making in Lefay, our new luxury wellness platform. But I'll let Jen answer the second part of your question.
Yes. So if you think broadly, as I talked about in my prepared remarks of where we spend our investment dollars between investment in contracts, the big technology investment and then investment in own lease. To Tony's point, the reason we raised guidance about $50 million was predominantly Lefay. As you think about 2027 and beyond, I would consider with our size and scale and growth, you would expect about the same amount of investment. We are not guiding for '27 for sure, but the categories of spend relatively stay the same.
Our next question comes from Michael Bellisario with Baird.
On the group segment, I think, Tony, you mentioned it being solid. Have you seen a similar uptick in bookings and pace as you have on the transient side? And then on a related note, are there any of your tech upgrades? Are they going to be benefiting either the group meeting planner or your potential Marriott market share going forward?
Sure. So I'll take the first part of your question. Obviously, we're very pleased with group performance in the quarter, and we expect group to be a nice driver of growth for the remainder of the year. Our pace for the year is up about 5%. And while pace is not indicative of where group RevPAR will actualize, we certainly are encouraged by the base of business on the books and continue to be -- expect that to be a growth driver.
Yes. And then I think on the second part of the question, Michael, we expect the tech upgrades to help all the constituents we serve, our guests, our associates and our owners and to be impactful across every sector where we do business. The most notable place where I think there will be an impact of both the new technology platforms and our continued work on the AI front is in the generation of group RFPs.
We will move next with Dan Politzer with JPMorgan.
Jen, look forward to working together. I wanted to go back to the U.S. demand, and I think you guys specifically called out a broadening of demand. And Tony, I think you mentioned that select service really seemed to start to inflect in the first quarter. Can you maybe talk about what specifically is driving that? And how -- what do you think has changed over the last kind of 90 or 180 days?
Yes. It's a few things. I think, again, not or I suppose, notwithstanding some of the reported weakness in consumer confidence. I do think you're seeing some pivot to domestic travel because of some of the uncertainty. You are seeing some pivot to drive to destinations versus fly to destinations given the impact of rising fuel prices on airline fares. And I think all of those dynamics are positively impactful to the lower chain scales where we operate.
Yes. And a few other things I might add to Tony's comments. First, I think the tax refunds, the increase in those year-over-year have had an impact and the relative low supply growth in the U.S. and Canada over the last few years.
Yes. And then the last thing I might mention, Dan, we've spoken for the last few quarters about really digging into the consumer spending data that we get from our credit card partners. And really across demographics, we continue to see a prioritization of travel and experiences over consumption of hard goods. And even in lower-income households, you're seeing that shift. And I think that's having a pretty materially positive impact on the performance of our select brands.
We will move next with Aryeh Klein with BMO Capital Markets.
Tony, I think you mentioned business travel room night -- business transient room nights declined outside of government slightly. Hoping you could provide a little bit more detail on what you're seeing there. And then just on the World Cup, you touched on the expectations being maintained there. Obviously, a lot of reports on softer demand and maybe some group cancellations. So any other color would be helpful.
Sure. Maybe I'll take the first one, and then I'll let Jen chat a little bit more about World Cup. So just to ground you, in Q1, global business transient RevPAR was up 1%, which compares favorably to being down 2% a quarter ago. To get to that 1% improvement, we saw a 3% increase in ADR. That's a global number, while room nights were down 2%. In the U.S. and Canada, business transient RevPAR was up 2%, again, largely driven by 3% ADR gains, and that was offset a little bit by a 1% room night decline. U.S. and Canada business transient RevPAR, excluding government, was up 2%. Government transient RevPAR was down 6%. Government RevPAR was down 12% to 13% in January and February and then rose about 8% in March because the comps became a little bit easier.
Great. So -- and I'll take your question on World Cup. Despite what you're hearing and reading in the press, we continue to feel confident in our 30 to 35 basis point impact globally from World Cup. We did extensive research before we guided that number. We benchmarked against other large citywide events that we had experienced. The total revenue is pacing up nicely over the match dates and in line with our expectations, though there obviously is still a lot left to book, which is expected given where we are in this booking window and the fact that we haven't gotten the exact matchups for the latter half of the competition.
The FIFA room block cancellations, we expected for this type of event and had baked that into our forecast. And just a little bit on the mix. We expect the group occupancy for this type of event to be closer to the 15% range versus something like the Super Bowl that's in the 40% range. So we continue to be optimistic about the opportunity.
We will move next with Lizzie Dove with Goldman Sachs.
Just wanted to ask on rooms growth and your latest thinking in terms of percent of that, that might come from conversions and new builds, any brands you're leaning into? And then you mentioned upfront, I think about 7% of your pipeline is from Middle East. So just any impact that you're expecting there on the rooms growth side of things near term?
Sure. So there's a lot in there. Let me try and answer most of it. I think on your first question or the first part of your question, I suppose, the -- we continue to feel really good about the guidance we've given you. The conversion story continues to be a terrific story for us. In the quarter, 35% of the signings and 40% of the openings were conversion related. I referenced a couple of portfolio conversions, Sun Group in Vietnam and some Series activity across Europe. As we've discussed the last few quarters, while our development teams around the world are out there fighting tooth and nail for every single asset conversion opportunity that exists, they are doing that in parallel with some very focused efforts supported by some very focused resources to chase portfolio conversion opportunities. And the results that are coming from those focused efforts, I think, are a pretty compelling part of the Marriott growth story.
I think the second part of your question, remind me, Lizzie, I'm sorry. I don't know if they muted you. Specific brands, sorry, yes. The other piece I'd like to focus on a little bit is the traction we're getting in mid-scale. Mid-scale is an area that, as you know, we just entered a couple of years ago. And we already between open and pipeline have hit the 500 hotel mark. And so that's not -- it's not a binary choice. We're not shifting resources to mid-scale at the expense of our growth in the other tiers where we compete. It is incremental, but I think the speed with which we've seen our ramp-up in mid-scale openings and pipeline is a really, really encouraging part of the growth story as well.
And Lizzie, your third part of your question was on net unit growth openings and impacts in the Middle East. We still feel comfortable with 4.5% to 5% global outlook for full year. Though as a reminder, it's more instructive to look over a multiyear CAGR. We still expect anticipated openings in the Middle East to generally proceed as planned, although we are absolutely watching it very closely. We've already opened a few hotels there this year even since the war started. But to give you some context, Middle East hotels yet to open this year only account for about 4% of our full year expected net rooms openings.
We will move next with David Katz with Jefferies.
Welcome, Jen. Look forward. I wanted to go back to the AI efforts. Seeing one of the industry participants launching a native app this morning, probably with intent. What can we literally expect to see and put our hands on? And I suppose I'd like to get a sense for what are the gating factors or success factors? How can we tell if you're doing well with it between now and the end of the year?
Great. Well, let me take a shot at that. And Jen, feel free to jump in and help me out. So I'm going to give you sort of a 3-pronged answer, David. I think broadly, Marriott's focus is to implement a unified enterprise-wide generative AI strategy, again, with a focus on elevating the experience of all of our core stakeholders, associates, guests and owners. As we sit here today, I'll give you a few, not an exhaustive list, but a few examples of how we've already incorporated AI into our day-to-day business.
The business transient sales tool that we put in place for our sales teams. In our customer engagement centers, the real-time call assistance that we have, event planning intelligence tools that we've made available to our team, marketing campaign assistance. And then probably the most impactful this quarter will be the rollout of our conversational search across the marriott.com platform. How will we measure success? I think a few ways. On the sales side, clearly, conversion rates, the direct impact on hotel revenue from the implementation of these tools. And then I would say the third area that we would look at in terms of measuring success would be in the above property opportunities that we see in both in regional and headquarters disciplines in areas like legal, like global finance, where we think there's a real opportunity.
And then the last thing I would say is we talked about this a quarter ago, but the manner in which we are working with some of the most advanced players, whether that is Google's AI mode travel product, whether that's being one of the first participants in travel with OpenAI on their ad pilot program, there are a wide range of parallel activity streams meant to impact our above property and our on-property effectiveness and efficiency to drive top line and margin improvement.
We will move next with Brandt Montour with Barclays.
Welcome to Jen. So Tony, I was hoping maybe you could even take that -- some of those comments a little bit further, specifically with regards to the distribution side of things for AI. Obviously, we all know or we don't know exactly where the tech giants will sort of land and what the sort of AI interface will look like in that economic model and how that will evolve. But from what you're seeing on the ground today, what is your sense on where it's -- how it's evolving and where it could kind of land between you and the other players that sort of compete in that sort of top of funnel for customer attention?
Great. I appreciate the question. You stole the start to my response to your question, which is exactly what you said. None of us know exactly how the online booking space will evolve and transform. But we do think that Marriott's industry-leading scale creates a really advantageous position due to our physical and geographic footprint, our scale and data, that creates a natural digital content and search advantage relative to some of our peers. We've got more stays. We've got more reviews. We've got better insights into preferences, rates, the ability to refresh availability in real time. I think those are all meaningful advantages.
How Marriott's distribution costs could evolve as a result of changes in the distribution landscape. I think we're very optimistic about the potential for AI to bring more consumers into the Marriott Bonvoy ecosystem and to help strengthen our direct booking channels. I mean it's quite interesting to watch some of the experimentation that the big AI players have made. They've got decisions to make about how they monetize these platforms. The 2 areas that we've seen experimentation are in advertising and in transactions. At least in the early days, you've seen a heavy predisposition towards monetization through ads. There's been some experimentation. But we think the ability of these platforms to drive customers to book in our proprietary channels and take advantage of all of the loyalty benefits that you get from booking directly represent a significant opportunity for us.
And then the last thing I would say is some of the pilots that we're launching, while we're not ready to share really detailed specifics, we do believe they will have favorable cost benefits for our owner and franchise community.
We will move next with Duane Pfennigwerth with Evercore ISI.
Just on Middle East, can you speak to not what is embedded in your guidance, but just how quickly markets have historically bounced back after conflict, if that's quarters, years or if it sort of surprises you that they can kind of come back more quickly? And then you mentioned markets that are dependent upon airlift from the Middle East, which is a little bit surprising because I do think some of that has shifted to other global connecting hubs. What markets would you consider those to be?
Yes. Thank you for the questions. I wish that you could look at a single or a couple of regional conflicts and draw deep conclusions about what the impact of this conflict will be. As you well know, they're all quite different. I think that the -- maybe the most notable aspect of this conflict is how quickly the impact on fuel prices might change and what the impact will be on travel more broadly.
On your second question, as I'm sure you're aware, we are, for instance, the largest hotel company in India. And so the impact of some of those Middle East carriers into India, you are absolutely right. You're already seeing a pivot to some other carriers. But -- the reality is the Middle East accounts for 10% of global transit traffic demand. And so that ripple effect, particularly for a company like Marriott that has such a dominant footprint in markets like India is something we've got to watch closely.
Now Jen talked to you a little bit about how we're thinking about guidance. I think the APAC team believes the most significant impact to their business will be in the current quarter in Q2, and they've made some assumptions about that softening a bit as some of the other carriers fill the breach of some lost capacity coming out of Emirates and Etihad and some of the other regional carriers.
We will move next with Conor Cunningham with Melius Research.
Congrats, Jen. Just trying to tie together a couple of things you said. So you're seeing improvement in the select service and steady trends in luxury. I don't get the sense that you're fully endorsing the C-shaped economy, but I'm just trying to understand the uplift a little bit. So when you look at your initial guidance relative to where you are today, like what is -- from a travel type, what has actually advanced the most? It seems like it's business transient, but I don't -- I just -- if you could give me a little bit more color there, I think that would be helpful.
Sure. Thanks for the question. I -- look, we clearly have seen strength across all chain scales and segments in Q1. We're seeing that continue in U.S. and Canada in April. So relative to our last guidance, we have raised U.S. and Canada expectations. And if you think about how that fits into our global guidance, it's on the higher end of the global guidance. We do see -- we are expecting higher strength in the first half of the year versus the second half. A lot of that is -- and I'm talking U.S. and Canada right now. A lot of that is we expect uplift from the World Cup in Q2 and Q3. In Q4, we do expect a bit of an impact from the midterm elections. So relative to our last guidance, we certainly feel better about U.S. and Canada. And then as we've talked about, I think if you go around the world, Middle East is by far the biggest impact. We're expecting 100 to 125 basis points.
That being said, it's a very fluid uncertain situation, and we are watching it closely and reacting. But that if things perform better there, that would be uplift to guidance. China, we are raising to low single digits. We had a great first quarter, predominantly driven by leisure. So we feel good about that. APAC, Tony talked about that, that in the near term, we are impacted by long-haul flights. And -- but we expect that we will pick back up to where we were in the back half of the year. And then CALA, a little bit of reduction mainly from Mexico. But otherwise, relatively, we feel good.
We will move next with Trey Bowers with Wells Fargo.
I noticed in the press release, you stated that the guidance does not include the impact of renegotiation of the credit card deals. I guess two parts of the question. One, how would you view kind of success in renegotiating those deals? And then two, could there actually be an impact from the renegotiated deal in '26? I thought that was more of a '27 impact, but would love a little clarity around that.
Sure. Thanks for the question. I'll start with we're very pleased with how things are going. We're in active negotiations, as I talked about in the prepared remarks, with Visa, Chase and Amex, and we do still expect to have new deals in place the latter part of the year. Your comment on timing, I think, is spot on. These deals take time to -- there's a renegotiation of the card that will bring benefit both to the loyalty program for guests and owners and to our royalty fees. So we -- you can expect some upside this year, but the real opportunity is when you refresh the cards and relaunch them, and that will take some time. It is important to keep in mind the size and scale of our credit card program already. We are largest among the lodging companies. And so everything -- we have to think about it in that context already.
We will move next with Smedes Rose with Citi.
I know you've covered a lot of ground here, but I guess I wanted to ask specifically just on the leisure side, as you look out into kind of the summer vacation. I mean, do you have -- you kind of hinted at this, I think. But I mean, do you see sort of solid evidence that Americans might be leaning into domestic travel here versus international travel, given you talked about a little bit weaker in Mexico specifically, but just a lot of other things going on. And I'm just wondering if that's something you definitely see sort of a pattern of how you think about how the vacation period could shape up?
Yes. Thank you for the question, Smedes. What I would tell you is while I am very encouraged by what we saw in April, you heard in the prepared remarks some commentary about the pretty modest booking window of plus or minus 3 weeks for transient business. So anecdotally, are we feeling good about the summer travel season? We are. We're hoping that the benefit of tax refunds and the like will ripple through to that. But in terms of hard advanced booking data, that short transient window is really making it a little blurry right now.
Yes. And I would just say in terms of travel patterns, in the first few weeks of the conflict, we did see that U.S. travelers slowed their international bookings a bit, but those trends have normalized. And so we're back to kind of pre-conflict trends in terms of domestic versus international travel bookings from the U.S.
We will move next with Steve Pizzella with Deutsche Bank.
Just wanted to follow up a little more on the development as it seems like conversions overall are going to be a bigger driver of net rooms growth longer term, including the licensing deals and multiunit deals as you referenced. What do you view as the addressable market for these? And is there any difference in the fee structures?
Yes. So the -- maybe I'll go in reverse order. The vast, vast majority of the deals that we do are under fee structures that should be very familiar to you. They are -- even if it's a multiunit conversion deal, the fees, whether they are managed fees in a managed scenario or franchise fees in a license deal, they are very typical to the sorts of deals you've grown accustomed to over the year.
In terms of the addressable market, Jackie may kick me if I say infinite, but it's something approaching infinite. I mean, notwithstanding the really tremendous market share we enjoy in the U.S. and Canada and globally, you've got markets around the world where we've got mid-single-digit market share. So the runway for growth and the runway for conversions, you think about markets like Europe where you've still got a very significant portion of the lodging supply that are independents, which is fertile hunting grounds for us.
And then the last thing I would say is the fact that we've got such compelling conversion platforms across effectively every quality tier where we operate allows us to think pretty aggressively about the trajectory for conversion volume for the next number of years.
And at this time, we have reached our allotted time for questions. I will now turn the call back over to Tony Capuano for closing comments.
Great. Well, thank you again. It is a delight to be here with Jen. I look forward to lots of upcoming quarterly earnings calls with Jen going forward. We, as always, appreciate your interest and look forward to seeing you on the road. Thanks, and have a great day.
Thank you. This brings us to the end of today's meeting. We appreciate your time and participation. You may now disconnect.
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Marriott — Q1 2026 Earnings Call
Marriott — Q1 2026 Earnings Call
Solide Q1-Zahlen, erhöhte Jahresziele und starker Pipeline‑/Konversions‑Wachstum, aber erhebliche Unsicherheit durch den Konflikt im Nahen Osten.
📊 Quartal auf einen Blick
- RevPAR: Global +4,2% (RevPAR = Revenue per Available Room) im Q1; US & Kanada +4,0%.
- Gebühren: Total Gross Fee Revenues $1,43 Mrd. (+12% YoY).
- Profitabilität: Adjusted EBITDA $1,4 Mrd. (+15%); Adjusted diluted EPS $2,72 (+17%).
- Netto‑Rooms: Net rooms growth 4,5% über die letzten 12 Monate; Pipeline ~618.000 Zimmer (+5% YoY), 43% im Bau.
🎯 Was das Management sagt
- Wachstum: Konversionen treiben Wachstum (≈35% der Signings, >40% der Openings); gezielte Multi‑Unit‑Deals und Ausbau mittlerer Segmenten.
- Loyalty & Cards: Marriott Bonvoy ~283 Mio. Mitglieder; 37 Co‑Brand‑Karten in 13 Ländern, Kreditkarten‑Fees stark wachsend.
- Tech & AI: Rollout neues Tech‑Ökosystem (1.000 Hotels migriert) und Conversational Search bis Ende Q2; AI zur Effizienzsteigerung und direkteren Buchungen.
🔭 Ausblick & Guidance
- RevPAR‑Ausblick: 2026 jetzt +2% bis +3% global; Q2 +1,5% bis +2,5%.
- Finanzziele: Gross fees $5,93–5,99 Mrd. (+9–10%); Adjusted EBITDA $5,88–5,97 Mrd. (+9–11%); Adj. diluted EPS $11,38–11,63 (+14–16%).
- Risiken: Konflikt im Nahen Osten erwartet Belastung von ~100–125 Basispunkten auf Jahres‑RevPAR; Q2 als schwächstes Quartal in Region (bis ~50% RevPAR‑Rückgang).
- Kapital: Investitionsausgaben $1,05–1,15 Mrd. (Anstieg v.a. wegen Lefay‑Investition); Rückführung an Aktionäre >$4,4 Mrd.
❓ Fragen der Analysten
- Middle East: Buchungen zeigen erste Erholung, aber Management geht von anhaltender Volatilität bis Jahresende aus; Q2 als schwächster Punkt.
- World Cup: Management hält an 30–35 bp positiver Wirkung auf Jahres‑RevPAR fest; Block‑Stornierungen eingeplant.
- AI & Vertrieb: Fokus auf Conversion‑Metriken, direkte Buchungen und Conversational Search; Erfolg wird an Umsatz‑Conversion und Direkbuchungsanteil gemessen.
⚡ Bottom Line
- Für Aktionäre: Stärkeres operatives Momentum und angehobene Guidance signalisieren nachhaltiges Gebühr‑ und EPS‑Wachstum; Wachstum wird vorrangig durch Pipeline/Conversions und Loyalty‑Monetarisierung getrieben. Kurzfristige Unsicherheit bleibt wegen Nahost‑Konflikt und regionaler Flugverlagerungen, das Management bleibt kapitaldiszipliniert und bestätigt hohe Rückflüsse an Aktionäre.
Marriott — J.P. Morgan Gaming
1. Question Answer
Good morning, everyone. Thank you for joining bright and early. I know everybody here got a great night of sleep and went to bed very early.
We're thrilled to have Marriott management team here. We have CEO, Tony Capuano; and then Drew Pinto, EVP and Chief Revenue and Technology Officer. I'll lead it off with questions. This is a fireside. We'll leave some time at the end for Q&A. But I think I'm excited for a very thorough and informative discussion.
Me too. Thanks for having us.
Let's just start high level, strategic priorities. Where would you say Marriott's top priorities are for 2026? And is there a difference in how you think about the priorities for the U.S. versus internationally?
Yes, not really. I mean the U.S. is a bit more mature market, but I think broadly, the priorities are similar. I would say, number one, we're trying to build this ecosystem, right, that has little to no leakage and Bonvoy is the connective tissue for that ecosystem. So that starts with make sure we have the best brands and experiences on a global basis. That's about accelerating net unit growth. The notion being if we have the right product everywhere our members want to go, everywhere in the world for every trip purpose, then they really don't feel the need to look outside that ecosystem. So that's a big part of it.
And then I think technology, which is part of the reason I'm so happy that Drew is here. And I really sort of think about that through two lenses. As we've talked about in the past, we're in the midst of a massive re-platforming of our three most important technology systems, property management system, central reservations and loyalty. And that should be pretty transformational, and Drew can give you some details on that, but also all the emerging technologies, AI, for anybody that bet the -- under that AI would be said in the first 2 minutes, you lost. But how that can impact certainly our above-property efficiency, but also some of the processes at the hotel level that have historically been manual and can be made more efficient.
And then as we kind of zoom in a little bit more on the fundamentals, right, I guess, can you give us an update on current or year-to-date RevPAR trends? And obviously, given the volatility or turmoil in the Middle East. What are you seeing there? And how do you think about the impact to the region?
Sure. So maybe not dissimilar to last year, January and February, really, really strong start on a global basis, ahead of our expectations for those 2 first months of the year, both in terms of absolute demand and ADR growth. March, obviously, you're seeing the impact of the conflict in the Middle East. For the most part, today, the impact of the conflict seems largely limited to the region. We've seen cancellations, as you would expect. You obviously have had significant disruption in airline capacity, and that's impactful. But to date, we've not really seen it ripple out beyond the Middle East.
And then just to ground you, if you look at our global inventory today, about 4% of our global rooms are in the Middle East, about 7% of our pipeline and about 4% of our global fees come out of the region. But we're 15, 16 days into the conflict. And so I'm talking to the teams every day, and we're watching closely to get a sense of -- we actually, interestingly, in markets like the UAE, you had very high occupancy at the start of the conflict because of the inability of folks to get commercial flights out of the region. But we're running pretty weak occupancies right now. And obviously, from a human perspective, but also a business perspective, hoping for a swift and peaceful resolution.
How do you think about the impact to other regions or kind of the knock-on here, whether it's Europe or outbound U.S. into Europe or into the Middle East?
Yes. I mean we look at forward bookings, you are seeing some weakness and some cancellations into the Middle East. Europe is holding up fine today. If the conflict expands, there's obviously real risk. I think the bigger question is around oil prices and the ripple effect that has on commercial flight pricing and how that might impact. We've seen spikes in oil prices over our 99-year history. Sometimes that translates in particularly for the U.S. outbound market, maybe they choose more drive-to destinations than fly-to destinations, but we're obviously well distributed in drive-to destinations as well.
Understood. If we get -- one of the bright spots for 2026 is the World Cup. You've given some parameters around that. But I guess, what are your latest assumptions? How much business is on the books? What are you seeing? And maybe how are you yielding the hotels to maximize...
So it's still early. I mean we continue to think there's probably about 40 basis points of upside on a global basis -- or excuse me, on a U.S. basis, about 35 on a global basis. But it's early. The bookings are about where we would expect, given that many of the future rounds, nobody knows who's going to be playing in those matches. International inbound, normal course, we see about 10% to 12% inbound international. About 24% or double of the bookings we've seen for World Cup are inbound international, which I think is a pretty encouraging sign.
Do you have any data points or anecdotes on people that are coming into these -- into the 11 or so cities in the U.S. or even 16 in North America, they're extending their trip and they're traveling to these other areas or they're staying x amount of days...
Yes, it's a little too early. I mean I think we have some expectation that, that will be the case. But again, when you look at what we saw in Qatar and prior World Cup host cities, a lot of it depends on who advances, right? Sometimes you have folks that book a one-way ticket in with the hope that their team is going to advance and they're going to extend their stay.
If you think about the macro, consumer health, how are you monitoring kind of the week-to-week, month-to-month state of the consumer? And how do you think about that high end, where you certainly have a big presence, versus kind of the low end where over time, you'll probably have more growth?
I'd say a couple of things. I think, number one, we look at all the same metrics that all of your audience does. We look closely at GDP, we look at employment numbers, we look at corporate earnings, all good indicators about how the consumer confidence trends are evolving. I think we're feeling pretty optimistic set aside -- if you assume that the conflict remains relatively concentrated in one geography, we look into the coming months and we say, with tariff relief, as tax refunds start to roll in, we think that, that will be a boost to U.S. consumer confidence that could be great news for our business.
And then on the luxury end, it's probably been the most fun story to tell for the last number of quarters on our earnings call. There have been understandably lots of questions about the resilience of that luxury consumer, but we continue to see really strong demand and really strong pricing power, which for us, given that we've got such a large portfolio and pipeline globally is really encouraging.
And then as you think about your brands, right, I mean, I don't know the exact number, let's call it 30-ish...
Me neither. I think it's about 40.
40-ish, yes.
Depending on how you count them.
How do you think about that level expanding or contracting over time? Are there brands that need more work, brands where you're very happy with?
Yes. I love the breadth of our brand portfolio. I love the breadth of choice that offers both to our guests and Bonvoy members and also the breadth of choice it offers to our owner and franchise community. But if your strategy contemplates that broad and diverse of a brand portfolio, the requirement that comes along with that is that you ensure you have a well-articulated distinct positioning for each of the brands in the portfolio.
One of the guiding principles at Marriott is this idea that success is never final. So there's always still more work to be done. But I think we've achieved that with the vast majority of the brands. That well-articulated and distinct positioning is more clear in some brands than other, and we continue to try to ensure that we've got that across the portfolio.
And then in terms of the unit growth and on the development side, you're guiding to 4% to 4.5%...
4.5% to 5%.
Sorry, 4.5% to 5%. Yes.
Jackie almost got out of her chair.
Misread my notes here. With the conversions, obviously, that's a big driver. What are the biggest opportunities and risks to sustaining this pace, especially in this kind of touch-and-go financing and development environment?
Yes. I mean we've got a pipeline of over 600,000 rooms, good mix between new build and conversions. We've seen over the last number of quarters pretty consistently, both signings and openings, 30% to 40% conversions. The new builds that we'll open this year, obviously, are well under construction, and we've got great visibility into the status and the projected opening dates of those new builds.
On the conversion side, the piece I feel like maybe we don't talk about enough. Of course, we're out there every day, our transactors around the world chasing individual hotel conversions, whether those be conversions of independent hotels or conversions of competitive brands. And we'll continue to do that, and that will continue to be a really strong source of growth for us. But the focus we have and the resources we have dedicated to portfolio conversions.
Obviously, MGM is a terrific example of that. We launched a platform called Series by Marriott, which gives us the ability to bring in mid-scale and up-scale portfolios into the system. We announced a deal last year with a group in India called Fern, which in a single transaction, I think we got something on the order of 8,000 rooms. Not an M&A deal, not an acquisition, but a portfolio conversion. And I think that will continue to be a really important focus area for us.
And how do you think about those bigger kind of portfolio-type deals and ensuring you get those economics? Because I think that we want -- we all like the unit growth, we all like the visibility, but we also want to make sure that there's corresponding economics as well.
Yes. You should reasonably expect that the vast majority of conversions we do, whether they are single unit conversions or portfolio conversions, the fee structure on those will be very typical, very traditional. MGM was unusual. But in effect, you brought together the world's biggest lodging company and the world's biggest gaming company. Both parties felt they brought a lot to that relationship, and that required some creativity around the deal structure. But the vast, vast majority of our conversion deals will be very typical fee structures.
Okay. And then in terms of the entire pipeline, can you talk about the chain scale and the geographic mix and what you're most excited about?
Had you not asked that, I would have volunteered it anyway because I think it's a great part of our growth story. Roughly 40% of that 600,000 room pipeline is in upper up-scale and luxury, which are obviously the tiers that generate the most significant and premium fees. So that's a great part of the story. The other piece that I think bears watching is our entry into mid-scale, which is only a couple of years old. It's only, I think, about 5-ish percent of the pipeline today, but those platforms are among the most rapidly growing platforms.
And when you think about this bifurcation of the consumer that we've seen, the ability to accommodate lower-income households who still have an appetite for travel, but in a more economical way through our growth in mid-scale and to accommodate that high-income household with our industry-leading luxury portfolio, I think, is a pretty powerful combination.
If we fast forward 5 or 10 years down the line, how do you think about your chain scale mix in terms of mid-scale, upper mid-scale versus luxury?
Yes. I mean they -- I don't necessarily think of them as mutually exclusive. In other forums, I've gotten a question around, so did you -- have you sort of pulled back on your growth in upper up-scale and luxury in support of mid-scale? Absolutely not. It's not a binary decision. We're pushing hard because we've got a long, long runway for growth in mid-scale, but we continue -- we had one of our committee meetings this morning and approved three new U.S. luxury deals. So we are pushing very hard to try to extend that lead in luxury.
Okay. And then if we talk about your owners and franchisees, I think that there's growing frustration, and it's a very tough environment operationally. How are you working with them to lower their costs and continue to offer a compelling value proposition?
Yes. It's one of the biggest focus areas in the company today. I did the ALIS Investment Conference in L.A. a few weeks ago, and I was on the CEO panel. And my friend, Elie Maalouf from IHG made, I thought, a very insightful observation. He said, these asset-light models are great as long as you have a willing asset-heavy partner on the other side of the equation. And so the health and the financial strength of our owner and franchise community is of paramount importance.
So how are we trying to help them? We're looking at every variable in the equation that drives their returns. You can talk to Drew a little bit, part of his day job is revenue generation, but we're doing everything we can to try to aggressively grow top line. We're looking at every expense line in the P&L and looking for opportunities to find efficiencies, whether that's efficiencies embedded in rethinking how we operate our hotels or whether those are efficiencies as a result of emerging technologies and AI, we're looking to try to improve operating margins. We're looking at our affiliation costs. Are there opportunities as we become more and more efficient at the above-property level to pass some of those efficiencies on to our owners. Last year, we meaningfully lowered the charge-out rate for Bonvoy, which was a big boost for our owners. So we'll continue to look at each of those variables.
And then I guess that's a good segue to the next question in terms of the Bonvoy and charge-out and relationship with owners there. Your 35% increase in credit card fees, that was a big driver of your 2026 guidance and the growth there. Can you, I guess, walk us through the process and rationale behind that royalty rate increase and how you see the economics of the co-branded program evolving over the next few years?
Yes. So I mean, the big drivers were multipronged. Number one, we had an existing relationship, contractual relationship that put some limitations on us, and we renegotiated that relationship in a way that gave us some flexibility. But the single biggest driver is the efficiencies we continue to drive. You know we went through a pretty significant review of our above-property costs that resulted in approaching $100 million of net admin savings that created. And then the third prong is really the continued growth, growth in the system, growth in the credit card programs, growth in spend by the credit card holders. And you throw all of that in the blender together, and it gave us the opportunity to make this change.
But I would share with you that as we contemplated that change, there were a number of gating factors that we considered. We wanted to ensure that the credit card -- or excuse me, the Bonvoy program itself, its financial health and stability remained as strong as ever. And in point of fact, it's as strong as it's ever been. Number two, we wanted to make sure if we made this change, we did not meaningfully dilute the value proposition to the Bonvoy members. And in fact, we are not. And then third, we wanted to make sure we wouldn't have done it if it had resulted in a massive increase in the charge-out rate to our owners and franchisees. And in point of fact, as I mentioned, we had actually reduced that charge-out rate. So it's really the growth of the system broadly that allows us to make that modification.
Has there -- have you gotten feedback from owners post that? And maybe what has that sounded like?
Engaged, I would say. They ask essentially the same three questions around the same three categories that I said. They wanted to understand why. They wanted to understand how it would impact them. Would this result in an increase in the charge-out rate. They care deeply about Bonvoy and what a powerful driver of demand that is for their hotels. Would this somehow destabilize the program in terms of its economic foundation, and we assured them it would not. And they said, if you look at what the loyalty bloggers put out there, the value proposition for members for Bonvoy is very compelling. They wanted to make sure we weren't going to materially dilute that value proposition.
And then in terms of the -- not to get into the mechanics, but is there an additional step-up opportunity as far as where you are today versus where you could go? And then just to confirm my understanding, at least, this is completely separate from the interchange negotiation that you have with...
Yes. We're very comfortable where we landed, and we're comfortable because it hits those three gating factors. And it is separate and distinct from the ongoing negotiations we have with our credit card partners.
Okay. Maybe we can turn to AI. We hit the [ war ] a little bit. For Drew, and obviously, Tony, feel free to comment as well. How do you think about generative AI fundamentally changing the guest journey and experience and then Marriott's competitive positioning over the next 3 to 5 years within this segment?
First of all, thank you very much for having me and excited to talk to you about our plans here. I would say, overall, we see it as a really great opportunity for us. As you're experiencing in your own personal life and use of the AI tools that are out there, I think it's really reinventing commerce and in a good way for customers.
So number one is it's much easier to find the breadth of products that a company may offer. And certainly, as Tony was just mentioning, we have a breadth of our portfolio, both hotel products, but also experiences that go along with that. And so to be able to discover that in an easier way is very valuable to the customer. The other thing, too, which I have also been enjoying personally as I use these tools is it also can tailor not only here's all the selection in the market, but here are the things that are right for you based on what you're looking for.
So we see it as a good opportunity, and we feel really confident about our position to be uniquely qualified to take advantage of it, given our scale, given the loyalty program that we have, the strength of our direct channels and also not to be forgotten, the strength of our partnerships across the ecosystem, given our scale, given how active we've been on the distribution side, how deep of relationships we have with these partners, we're able to work with them in a way that I think few others can because of the relationships we've built over time. So we can really innovate together.
So if we can hit first on the distribution side, I mean, how do you -- what programs have you started to pilot so far? Where have you seen success? And what could we see roll out in terms of the customer experience in the next kind of 3 to 6 months?
Sure. If it's okay, let me give a little broader context and then we'll go to that specific question because it's important to see, as Tony mentioned, we're doing a full digital and technology transformation of our company. So it goes way beyond AI. So everything from our core systems to our data platform to re-platforming our digital site, that all comes part of this to really create a great experience.
I would also say, too, in our AI efforts right now, we're moving from -- we started out doing pilots and proofs of concept. We have a genAI studio that we stood up a couple of years ago. That was successful, but what we really needed to move to was scaling. And so that's what we've been doing over the past 9 months is building all the things underneath that aren't that exciting but are critical in order to scale at the size and the fidelity that we have to have as a company.
So we've been building that out, and we have use cases on the customer side. We have use cases for our associates to really make their lives easier so they can spend more time with the guests and use cases for our owners and franchisees. I'll give you an example, we're working on giving them better insights about their top-line productivity, right, and their top-line opportunities so that they can drive RevPAR in their hotels. AI starts to unlock this along with all the other things that we're doing.
But to give you some specifics, a couple of things that you can see. Number one is that we want to make sure our direct channels are strong and relevant and that the customer loves coming to us. That's always our #1 point in our distribution strategy. So one of the things you'll see coming out that will be very visible will be natural language search on marriott.com and on our app. We're working on that now. We're going to be shooting to get that out in pilot in the next couple of months and then by midyear to have it more fully rolled out. We're very excited about that.
That also then enables us to do the next thing, which is we're going to really increase the ability for the guests in the hotel to correspond with each other before arrival. So we've had chat through our app, while you're in your stay, for a long time. We're going to improve that, but we're also now with the new technology, be able to extend that. So pretty much across your entire journey, you can have that connection with the hotel.
So those are just a couple of examples of the things that we're working on. And I think those are just the beginning of what these underlying efforts that we're going through are going to enable us to do.
And then as you think about your relationship with OpenAI, the Geminis of the world, where do you see that evolving over time? And bearing in mind, it's obviously fluid, things are moving very quickly. But as you think about kind of preempting what happened 20-plus years ago with the OTAs and you're looking at this opportunity set, how do you kind of envision it evolving? What would be your best case or dream scenario?
Yes. It's too soon to tell, which is exactly why we're doing what we're doing. I think you touched on it perfectly. I think as an industry, we can only speak for ourselves, but I spent a lot of time in the distribution space. As an industry, I think we all recognize that we sat on the sidelines for too long when this whole paradigm got defined about 20 years ago or so. And as you're seeing across the industry, that's different this time.
So we're really involved with the OpenAIs and Google for a couple of reasons. Number one, this is all exploration. We're trying to learn. They're trying to learn. It's all developing. That's why it's too soon to really say where is this all going to land. But what we want to make sure is that we were in there and learning along the journey. Second thing and probably even more importantly is influence. So we want to be able to be influencing this model to make sure that it adheres to our distribution standards, that it helps our owners and franchisees have a customer acquisition strategy and approach that's going to work for them. It's going to be sustainable. And also just to make sure that there's good competition there and that it's really going to be a place where we can benefit on behalf of our hotels.
So that's why we're in early and really trying to figure it out as we go. Literally, I get an update each week from the team, and there's a new like merchandising idea that we might do with Google as part of this pilot, for example, it's really like in development as we speak today.
So bearing in mind, it's still very early, but what are some of the kind of more successful endeavors so far? Or any metrics you could share in terms of just engagement or level of bookings or something along those lines?
It's really early to -- there's nothing specific we can share. I'll give you, though, the one place that we've had natural language search running for a little while has been our Homes & Villas by Marriott Bonvoy site. So this was one of those test cases we did, and we actually launched it about 2 years ago, almost today. Our original plan was to run that for a short period of time and then move to our bigger services, marriott.com and our app. But there was so much to discover and things were changing so quickly that we took our time a little bit to learn.
And it was -- it's been very interesting to see the behavior and kind of the results on that site. So I'll just give you kind of two general observations, but I think you'll find them interesting. Number one is my expectation is it's going to take a little longer for customers to adopt than we expect because we've had this out there and the #1 search that the customers still do in the natural language search box is basically what we call rate, states and space. Like you know where you're going, you want to go to these states. It's the same inputs you put into the search bar today.
So I heard, I think it was Skift that coined the term, the tyranny of the search box, right? We've all been living with this for so long that the behavior change is going to take a little while. We've even done things like done suggestive prompting on Homes & Villas like, "oh, here's the things you can ask it. You can discover homes like this." So that's number one, and I think it's been interesting.
Probably number two, which has guided our development of what we're going to launch even more so is that when the customer -- when you open up the box for a customer to say, ask me what you'd like, you get a lot of questions that may have nothing to do with that specific, hey, I want to find a certain hotel or a certain home. We get questions about what's my Bonvoy loyalty balance, pet policies at different hotels, you name it. And so for us, it's very important that we build a really integrated, really great experience that's very rich because we want our customers to love this when they go there. We want to make sure that we can predict where they're going to go and help them get the answers that they're looking for.
So I guess putting it into financial terms, not hard and fast numbers, obviously, because it's so early. But do you think about this as a revenue maximization opportunity, as a margin opportunity? It kind of puts you on a different plane for owners, and [ resonating ] so it can grow units. How do you kind of think about it flowing through in terms of your actual operating performance?
I think probably the two primary metrics are going to be traffic and kind of stickiness of the site, either for our direct channels and, of course, with the partners that we're going to be working with. But I think there's a big conversion opportunity here. Don't know what that is yet, but just the fact that you're going to be able to really find the hotel you're looking for, the experience you're looking for.
Within that, too, is then ancillary kind of basket size. As you know, we're one of the biggest restaurant, golf, spa operators in the world. We have all these great products. Our #1 challenge has always been in this very limited space, how do you expose that to customers in a relevant and very personalized way. That's all getting unlocked with what we're doing. So I think there's opportunity there as well.
And back to your question about owners, that's one of the things they're most intrigued by. They tend to think about new technology platforms, emerging technologies as an opportunity to drive margins. And to be sure, there are lots and lots of opportunities. But what I hear from the owner community quite frequently, you think about the menu of products and services that we make available to our guests, the ability to incorporate those into the booking path at time of booking, I think, represents really meaningful revenue upside.
Interesting. And then in terms of your -- on the cost side or more, I guess, still a little bit on the acquisition side, OpenAI, Google, you're working with them. How do you think about the economics of these channels evolving versus traditional search and OTAs?
Well, that's, again, too soon to tell and probably the most fundamental question we have. That's why we're in there early is to be part of that conversation, we need to ensure that the commercial model that's going to come from this development and change in the paradigm is something that we can support and we can sustain and that our owners and franchisees can sustain.
They are very vocal and rightfully so, and we're in partnership with them to make sure that the customer acquisition model and retention model in our industry is something that can be supported and is profitable. And that is what we wake up thinking about every single day. Whether it's technology, AI, marketing, it all comes back to that. We need to make sure that we're healthy and growing in a way that can be sustained.
And then you've been investing a lot in technology for the past few years. Now we're starting to see, I think, some of the impact and benefits of that, at least on the cost side. I think your G&A was up a couple of percent or should be up a couple of percent this year. It didn't grow much last year. So I guess, how much of this efficiency is sustainable? Do you feel like there's more opportunity ahead in terms of this focus on the corporate and the cost side?
I definitely think there's opportunity because a lot of the investment we're making is to make -- again, we're scaling. So we're trying to make things broad-based so that it could be used in a variety of places. So while we may not have a use case in a certain area at this point, we're building the underlying infrastructure so that it can be leveraged. So I do think that there are opportunities for us to keep rolling out, whether it's AI or broader technology to help either automate things or take manual processes or data and make that more efficient. So I do think that there's some opportunity in front of us.
But probably the bigger thing I'm seeing, which is encouraging is while we're working on these big projects and scaling them within our AI group, the thing -- the trend that I'm seeing even more so is AI is now permeating everything we do. So projects that we were going to make investments in that maybe didn't have an AI component, that we never thought would be AI relevant, now suddenly, it's almost a requirement by us that within there, there are AI solutions and that we're designing for that. As part of it, it's not the full story, but anything we do, whether it's finance or HR or marketing or anything that -- we're saying, where is the AI portion of this solution so that we can feel comfortable that we're making the right investment.
Interesting. So it sounds like it's fully embedded in every day-to-day decision almost operationally.
It is. And the speed at which it -- I mean, everyone knows outside of just our company how fast this whole space is moving. But even within our company, we're just moving so quickly to pivot, and we've built optionality in here so that we can emphasize the places that we think are going to get the best return. And that seems to be right now the place that's even more promising than, say, one specific capability that we're going to launch.
And then you've been re-platforming your core tech systems, right? I mean are there limitations on leveraging AI given where you are in that process? Or do you feel like you're kind of at the tail end and now you can go on offense, so to speak?
The good news that -- now admittedly, when we started the design of that big transformation, AI wasn't what it is today. The good news is that we built our architecture in a way, though, that's very flexible and easy to scale and also to adapt. So bringing AI in is almost a nice additive component that helps amplify what we were doing. So we feel really good about that.
The other thing that it's doing is that it's opening up a whole source of data that we didn't have before. So things like property data or customer data, it used to be limited to us to be able to do the things we wanted to do because of these very localized old systems. That's now unlocking all this opportunity to then apply AI to that to help those constituents that we mentioned, which we didn't have before. So if anything, this has been really good foundational work that opens up capabilities that we didn't think were possible before.
Did we miss anything on AI that you feel like is -- we're overlooking, and it feels like it evolves so quickly, so -- when we wrote the questions two weeks ago?
No, I don't think so. I think my -- probably my biggest perspective on this is that it's becoming more and more of a critical component within a broader strategy, whether that's technology strategy or -- what Tony and I have really been trying to do is not just talk about technology for technology's sake, but how does it apply to driving the results of the business, whether the commercial results or the other KPIs we have. We're doing it for a purpose. And so we're making sure the investments and the effort goes towards that purpose. We're now plugging AI into that instead of it being this discrete thing that stands on its own.
And I think that's really important because you can get enamored with a certain AI solution and think, okay, this is going to solve everything. And what we're learning is it has to be really integrated, whether it's data or security or -- the customers, like I said at the beginning, it's not going to stay in one lane, and they're going to want to know that you've thought this through and thought their experience through. And so that's really where we've been focused.
The only thing I might add, it's sort of piggybacking on Drew's comment. There's all sorts of opportunity in distribution; above property, lots of opportunity for margin efficiency; on property, opportunity for margin efficiency. But we probably don't talk enough about the guest-facing opportunity. And that's about using these emerging technologies to create capacity for our associates, right? We are in the human connection business. And if this technology creates capacity for them to better engage our guests, I think that's a huge win for us.
Yes. And then they're feeling it on the sites.
Exactly.
We'll go back to Tony actually as it relates kind of a little bit to AI, but more kind of broadly. I mean, Marriott has historically grown both organically as well as acquisitions. I mean with the stock trading where it is and the multiple that investors are ascribing it, how do you think about M&A at this juncture for the company? And to the extent that we've just spent a lot of time talking about AI, the benefits on the cost side, does that start to come into the equation at some point as you think about the M&A opportunity?
Yes, I don't think the technology landscape necessarily changes our core philosophy in terms of how we think about M&A. On the long list of benefits of our industry-leading scale, we don't feel this burning need to go do an M&A deal to gain scale. We have scale. So we're very thoughtful about it.
And when you look at the M&A deals we've done over the years, there's some common DNA. Number one, they tend to fill a gap. That can be a gap in our brand architecture, that can be a geographical gap or both. And then secondly, we look at it and we say we think it's scalable. That can be scalable on a regional basis, that can be scalable on a global basis.
When I look and when the team looks at our brand architecture today, there's not necessarily an obvious gap. Geographically, we're about to open our 10,000th hotel. We're in 143 countries. There's 20-some-odd additional countries in the pipeline behind that. But there are geographies where we don't have the sort of footprint we'd like to have today. So we'll continue to look. But we'll use the same financial discipline that we've always used as we consider M&A. But there are spots. The most recent one we've done is citizenM. We're really excited about how that slots in the brand architecture. And our owner community is very excited about the growth prospects for that brand.
Have there been any kind of surprises or learnings from that? I know it wasn't huge, but just the extent that...
I don't think surprises, but I think we're off to a great start, Drew, maybe you want to talk about that. But I think our early learnings validated an intuition we had when we were evaluating the acquisition, and that's that they are terrific from a technology perspective, right? We have experimented with kiosks for as long as I've been with the company. They've figured it out. Their kiosk product is excellent, very intuitive, works really well.
Similarly, all of us have had the experience of staying in hotels that had an iPhone or a tablet or something that was meant to manage the whole room. And we often just sort of toss it aside in frustration because it's too hard to figure out. Similarly, they've figured it out. They have a very intuitive tablet product that manages lighting, temperature, you can order, you can chat with the staff, all those sorts of things. So there are some learnings that I think you'll see us adopt a version of in other parts of the portfolio. Anything you want to talk about...
Yes. I'll just add, yes, from the kind of the revenue, demand side, we've been very pleased with the response of our customers that have been on our platforms. The interest in the brand has been significant. We've driven a lot of volume. The channel mix has been really strong and a big improvement. So we've been very happy about that. In particular, as well, too, so we also have the B2B side of the world, those customers that my group represents, and they've responded really well, too. So they're very interested in the brand.
So from a revenue side, we're really happy. From a loyalty, Bonvoy side, really happy. And as Tony mentioned, we're constantly learning and trying to get better. We saw their technology early on and said, "wow, this is good. How can we learn from it? How can we leverage it?" So we're in those conversations right now.
Interesting. We have about 5 minutes left. I still have a few more, but I definitely want to open it to the floor for questions. There's got to be...
It's the hazard of an 8 a.m. slot in Las Vegas.
All right. I'll keep it going, and then I think we'll have a break. So in terms of the brands and the extensions, we touched on a little bit earlier just in terms of the number, but where do you see the white spaces or opportunities just given you're already in 40-plus kind of subsegments?
Yes. I mean the one that comes to mind, I talked in response to some of your earlier questions about the lead we enjoy in luxury. A growing subset of luxury is pick your adjective, wellness, longevity, whatever you might want to -- just however you might want to describe it. I think that's a real opportunity for us.
One of the most successful brand extensions we have is Ritz-Carlton Reserve, which to date has been a destination resort application. I think selectively, there's an opportunity for an urban version of Ritz-Carlton Reserve. And then just not far, over in Newport Beach, we're converting the Pelican Hill Resort in Newport Coast, and it will be our first St. Regis Estate, which is a bit of a brand extension for St. Regis. And I think there are some select opportunities for that as well.
Are there -- outside of the luxury area, I mean, at the lower end, are there also kind of these white spaces? Or is it...
Yes, I'd like to think we're relatively in our infancy into our entry in mid-scale. We're 2.5 years in. I think we've done a good job with both transient-focused mid-scale and extended-stay focused mid-scale. There is extraordinary both consumer and developer demand in that extended-stay mid-scale space. I feel like we've built out a good portfolio, but we'll continue to monitor that. And notwithstanding the way Sonder ultimately played out, I do think we believe there is real opportunity in alternative accommodation extended-stay, and we'll continue to look at that.
Okay. Last chance. All right.
All right.
Thank you so much.
Appreciate it. Thanks for having us.
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Marriott — J.P. Morgan Gaming
Marriott — J.P. Morgan Gaming
📣 Kernbotschaft
- Zusammenfassung: Marriott betont den Aufbau eines geschlossenen Ökosystems rund um Bonvoy (Loyaltyprogramm), beschleunigt Net-Unit-Wachstum und investiert massiv in Technologie‑ und KI‑Replatforming, um Direktkanäle, Effizienz und Owner‑Economics zu verbessern; geopolitische Störungen (Naher Osten) sind aktuell lokal begrenzt.
🎯 Strategische Highlights
- Technologie: Großes Replatforming der Kernsysteme—Property Management System (PMS), Central Reservations System (CRS) und Loyalty—plus Skalierung von generativer KI (natural language search, Chat) zur Stärkung direkter Buchungen.
🔭 Neue Informationen
- Konkretes: Pipeline >600.000 Zimmer (≈40% upper up‑scale/luxury, ≈5% mid‑scale); Unit‑Growth Guidance bestätigt bei 4,5–5%; World‑Cup‑Effekt: ~+40 bp US, ~+35 bp global; ca. $100M Netto‑Admin‑Einsparungen; NL‑Search‑Pilot in Homes & Villas läuft, Pilot auf marriott.com/app bis Mitte Jahr geplant.
❓ Fragen der Analysten
- Fokus: Analysten fragten zu RevPAR‑Trends und Nahost‑Auswirkungen (4% der globalen Zimmer in der Region; 7% der Pipeline; ~4% der Gebühren), zu World‑Cup‑Buchungen/Yielding, zu Kommerzialisierung von KI (Einfluss auf OTAs/Suche) und zu Owner‑Reaktionen auf die Kreditkarten‑/Bonvoy‑Gebührenanpassung.
⚡ Bottom Line
- Bewertung: Für Aktionäre: klarer Wachstumsplan (Conversions + Pipeline) kombiniert mit Technologie‑ und KI‑Investitionen, die Direktumsatz und Margen heben können. Kurzfristig geopolitische Risiken und die Frage der wirtschaftlichen Kommerzialisierung von KI sind Beobachtungspunkte; die Kreditkarten‑/Bonvoy‑Änderungen stützen die Guidance.
Marriott — Q4 2025 Earnings Call
1. Management Discussion
Hello, and welcome to today's Marriott International Q4 2025 Earnings Call. [Operator Instructions]. Please note that this call is being recorded, and we are standing by should you need any assistance. It is now my pleasure to turn the meeting over to Jackie McConagha, Senior Vice President of Investor Relations. Please go ahead, ma'am.
Good morning, everyone, and welcome to Marriott's fourth quarter 2025 earnings call. On the call with me today are Tony Capuano, our President and Chief Executive Officer; Leeny Oberg, our Chief Financial Officer and Executive Vice President, Development, and Pilar Fernandez, Senior Director of Investor Relations.
Before we begin, I would like to remind everyone that many of our comments today are not historical facts and are considered forward-looking statements under federal securities laws. These statements are subject to numerous risks and uncertainties as described in our SEC filings, which could cause future results to differ materially from those expressed in or implied by our comments. Unless otherwise stated, our RevPAR, occupancy, ADR and property level revenues or comments reflect system-wide constant currency results for comparable hotels and all changes refer to year-over-year changes for the comparable period. Statements in our comments and the press release we issued earlier today are effective only today and will not be updated as actual events unfold. You can find our earnings release and reconciliations of all non-GAAP financial measures referred to in our remarks today on our Investor Relations website.
As you all know, this is Leeny's last earnings call. There is no doubt that everyone listening has benefited greatly from her leadership, wisdom and insight. Leeny, thank you for everything. You will be greatly missed by us all. And now we'll turn the call over to Tony.
Thanks, Jackie, and good morning, everyone. I'll have some comments about Leeny and her incredible career with Marriott at the end of the call. But for now, let's move on to our prepared remarks.
Our team produced excellent results in 2025 as Marriott continued to experience solid momentum in our business around the world. With rooms growth as one of the top company priorities, I'm proud that Marriott's industry-leading global portfolio stood at nearly 1.78 million rooms across more than 9,800 properties in 145 countries and territories at the end of December.
Conversions remained a key driver of growth, contributing around 1/3 of our signings and openings during the year. With an incredibly strong fourth quarter for signings, our team inked nearly 1,200 deals, representing 163,000 rooms, excluding M&A during the year. At the end of December, our pipeline had grown to a record 610,000 rooms, up 2% from the prior quarter and up 6% from the prior year. Nearly 265,000 of the pipeline rooms were under construction, including rooms that are pending conversion, up 15% year-over-year. In 2025, 75% of our conversion rooms joined the system and began contributing to fee growth within 12 months of signing. For full year 2026, net rooms growth is expected to accelerate up to 4.5% to 5%. Our intent to recommend scores rose in every region around the world, and we continue to gain market share, with RevPAR index increasing globally year-over-year.
Full year global RevPAR rose 2%, with RevPAR in the U.S. and Canada, rising 0.7% and International RevPAR increasing over 5%. Leisure and Luxury led the way with Leisure RevPAR up 3%, while group RevPAR rose 2% and business transient RevPAR was flat for the full year. Full year Luxury RevPAR increased over 6%, while Select Service RevPAR declined 30 basis points. Our portfolio is well positioned to benefit from continued expected strength at the upper end as higher-end consumers remain resilient and continue to prioritize spending on experience and travel over goods. 10% of our open rooms globally and 10% of our pipeline rooms are in the Luxury segment.
Turning to the fourth quarter. We were pleased that worldwide RevPAR ended up at the high end of our guidance range. RevPAR increased 1.9%, thanks to a strong end of the year with December RevPAR coming in well ahead of our prior expectations. December global RevPAR rose 2.8%, showing the strongest monthly year-over-year growth since February, led by strong leisure demand, particularly for our Luxury and Resort Hotels. By region, fourth quarter RevPAR was again strongest in APEC, which continues to benefit from double-digit rooms growth as well as solid macroeconomic growth in many countries. Fourth quarter RevPAR and APEC increased nearly 9%, with growth broad-based across the region and double-digit RevPAR gains in key markets, including India, Japan and Australia. Fourth quarter RevPAR in EMEA rose 7% with strong growth across most of the region, led by 17% growth in the UAE. RevPAR and CALA rose over 2% as resilient leisure demand, especially during the festive season, was partially offset by the impact of comparisons to some citywide events in 2024.
City Express hotels across the region are benefiting from being integrated into our ecosystem and are performing very well, contributing to strong signings for this brand in CALA during the year. While the operating environment in Greater China remains challenged by weak macro conditions and soft consumer sentiment, robust leisure trends and continued inbound travel recovery helped RevPAR return to growth in the fourth quarter. RevPAR rose over 3%, driven by ADR. ADR growth was driven by stronger rates in Hong Kong Taiwan, [indiscernible] and Tier 1 markets, offsetting continued softness in tertiary markets within the Chinese mainland.
In the U.S. and Canada, fourth quarter RevPAR was around flat. Luxury again saw solid growth, which was offset by declines in the select service tier. Leisure transient RevPAR rose 2% in the quarter, while group RevPAR increased 1%. These gains were offset by a 3% decline in business transient RevPAR largely due to a meaningful decline in government RevPAR in the quarter. Government RevPAR was down over 30% during the 43-day U.S. government shutdown, though it has since moderated to down around 15%.
During the year, we meaningfully expanded the breadth and depth of our portfolio across customer tiers from luxury to mid-scale and across traditional as well as alternative lodging product offerings. We extended our lead in luxury with the opening of several notable hotels, including the St. Regis Aruba, The Lake Como Edition and [ Nekohui ] a Ritz-Carlton Reserve in Costa Rica. We also signed a record 114 luxury deals during the year. We continue to have growing owner interest in all of our mid-scale brands, given their compelling brand design, the power of our revenue engines and their simple bundled affiliation costs, which we believe are the lowest in the industry. Since entering the segment, less than 3 years ago, we've experienced incredible growth. At the end of the year, we had over 450 open and pipeline, Four Points Flex, Studio Res and City Express by Marriott properties in 26 countries and territories around the world. We also had 100 open and pipeline Series by Marriott properties.
During 2025, we were pleased to add several new brands to our portfolio. Lifestyle brands, CitizenM, which was fully integrated onto our platforms in November, Series by Marriott, our new global collection brand for the mid-scale and upscale segments and The Outdoor Collection by Marriott Bonvoy. Our focus on being in more places with best brands and experiences helps fuel the growth of our powerful Marriott Bonvoy Loyalty Program. Last year alone, 43 million new members joined Bonvoy, propelling the membership base to 271 million members worldwide at year-end. We continue to augment the Bonvoy platform with popular collaborations like Uber and Starbucks and with new bespoke ongoing moments and immersive experiences. We recently won the Point Sky Award for the Best Hotel Loyalty Program for the third year in a row, and we're thrilled that Marriott Bonvoy is now the official hotel supporter of the 2026 FIFA World Cup, with our extensive portfolio of hotels across the 16 host cities and curated fan activations poised to provide incredible memorable experiences throughout the 104-match tournament.
We are actively investing in technology, data and AI, both internally and with partners to transform the guest and the associate experience. The multiyear transformation of Marriott's three major tech systems property management, reservations and loyalty is well underway, and we're rolling out the new systems to a meaningful number of our hotels around the world in 2026. We see AI as an opportunity to potentially redefine the customer acquisition paradigm that has governed our industry for the past several decades. We believe our industry-leading scale, the breadth and depth of our global portfolio, our large and engaged customer base and our strong relationships with partners across the ecosystem position us well to capitalize on the significant opportunities Gen AI represents. While AI search and commerce models are still emerging, we're excited about AI's ability to further personalize and simplify the travel search and the booking process, and we're optimistic about the potential for AI to bring more consumers into the Marriott Bonvoy ecosystem and help strengthen our direct booking channels in a very efficient manner.
In the first half of this year, we plan to start deploying natural language search on marriott.com and on the Bonvoy mobile app. We're also optimizing our content for generative AI technologies. So our properties are well positioned wherever and however consumers are searching. Furthermore, we are actively collaborating with numerous tech companies across the space. For example, we are one of the initial companies working with Google on their forthcoming Google AI Mode Travel product and with OpenAI on their Ad Pilot Program.
Before I end my prepared remarks, I want to thank our team around the world for their hard work and care that they bring to Marriott every day. And Leeny, for the last time, I'll turn the call over to you to discuss our financial results in more detail.
Thank you, Tony. Good morning. I'll start by reviewing our strong financial performance. Fourth quarter total gross fee revenues grew 7% to $1.4 billion, ahead of expectations. Growth was primarily due to higher RevPAR, room additions and an 8% increase in credit card fees partially offset by a 20% decline in residential branding fees. Growth in credit card fees reflected higher spending on our co-brand credit cards with particularly strong increases in international markets, including Japan and the UAE. Incentive management fees, or IMF, rose 16% to $239 million primarily due to strong results in the U.S. and Canada, where IMF rose over 30%, led by New York City and resorts in Florida.
Fourth quarter adjusted EBITDA rose 9% to $1.4 billion. Our adjusted results for the fourth quarter and the full year exclude the onetime charges related to Sonder exiting our system in November. For full year 2025, gross fee revenues rose 5% to $5.4 billion, with IMFs up 3%. Co-branded credit card fees rose over 8% to $716 million and residential branding fees declined 10% to $72 million.
As noted in our press release, during the fourth quarter, we moved the Other costs that had been in our G&A and Other line to owned, leased and other expense. This should help enhance understanding of our G&A costs as our G&A line now captures only true general and administrative expenses, the above property costs needed to support and operate Marriott's business. The other expenses that were reclassified from general administrative and other are certain costs associated with our property-related fee revenues such as guarantee expense, bad debt expense and certain brand-related or property-related expenses as well as costs associated with certain third-party agreements.
Unlike G&A expenses like wages, benefits and rent, these other expenses tend to vary more with RevPAR and system size. In the new presentation format, full year owned, leased and other revenue net of owned, leased and other expense totaled $218 million, including $23 million of Sonder-related charges. Owned, leased and other revenue net results prior to the reclassification were $378 million, which was ahead of our prior expectations. The year-over-year increase in the amounts prior to the reclassification reflects the inclusion of the Sheraton Grand Chicago and strong property results more than offsetting the impact of renovating hotels and lower termination fees.
In 2025, the company benefited from over $90 million of above-property cost savings related to our enterprise-wide initiative to enhance productivity across the company, that is also yielding cost savings to our owners. Full year G&A declined 8% to $870 million. G&A and other before the reclassification totaled $1.03 billion, and excluding the $23 million of Sonder-related charges totaled just over $1 billion, a decline of 6% year-over-year. G&A expenses were a bit above prior expectations primarily due to compensation expenses. Full year adjusted EBITDA rose 8% to $5.38 billion and adjusted EPS rose 7% to $10.02 billion. We were pleased that with the power of our strong cash-generating asset-light business model and our disciplined investment approach, we returned over $4 billion to shareholders through dividends and buybacks in 2025.
I'll now talk about our 2026 expectations. With our growing pipeline and strong momentum in conversions, we expect net rooms growth between 4.5% and 5%, including our typical assumption of between 1% and 1.5% room deletions. For full year 2026, we expect similar global RevPAR growth to 2025 and between 1.5% and 2.5%. This assumes a relatively steady macroeconomic environment. With the exception of Greater China, RevPAR growth in international regions is expected to remain higher than it was in the U.S. and Canada. Although we do expect RevPAR growth in the U.S. and Canada to be a bit stronger than in 2025. We currently anticipate RevPAR in Greater China to again be roughly flat year-over-year. The World Cup is expected to contribute around 30 to 35 basis points of global RevPAR growth for the full year. The sensitivity of 1% change in full year 2026 RevPAR versus 2025 could be around $55 million to $65 million of RevPAR related fees.
For the full year, gross fee revenues could rise 8% to 10% to $5.9 billion to $5.96 billion. IMFs are expected to be flat to up slightly year-over-year. As we have discussed, we're currently in discussions with Visa, Chase and American Express and expect to have new deals in the U.S. in place later this year. At this point, our guidance does not include any impact from these new deals. As a reminder, our program is already the largest by far in the industry and has been for some time. If you remember, we combined the Starwood, American Express and Marriott Chase Visa program when we acquired Starwood, and these two programs have been the strong power leaders in this industry since then. However, our guidance does include a meaningful expected year-over-year increase of around 35% in co-branded credit card fees going into our franchise fees line. The increase is primarily the result of two factors. The first, is continued strong growth in spending across our global card portfolio. The second, is an increase in the royalty rate or the share of payments from the card companies that Marriott recognizes in our franchise fees line.
We received money from the credit card companies to pay for point, to permit funding the benefits in our Loyalty Program and Marriott receives a royalty for our licensed intellectual property that we recognized in the franchise fee line. Since the launch of Marriott Bonvoy in early 2019, we've dramatically grown our global portfolio of hotels and the number of Loyalty Program members and Bonvoy penetration has increased from 58% to 68%. We've added 6 countries to our co-branded credit card program since '19 and now have 34 cards in 11 countries, and we expect to continue to add cards in new countries around the world. With COVID now in the rearview mirror and a very strong Marriott Bonvoy program, we have increased Marriott's royalty rate. We were able to do this because we recently amended a long-standing contractual limitation affecting the royalty rate. The increase in the royalty rate is supported by GAAP required valuation analyses that were performed by third parties when the credit card deals were signed. We remain keenly focused on enhancing the value Bonvoy brings to each of its constituencies: our customers, our hotel owners and the company.
Moving on to full year residential branding fees. These fees could increase around 40% in 2026. As a reminder, this powerful fee stream that reflects our industry-leading position in residential branded properties is very lumpy depending on the timing of unit sales. Timeshare fees, as usual, are expected to be relatively in line with the prior year at $110 million to $115 million. Owned, leased and other revenue net of owned, leased and other expense is expected to total $230 million to $240 million. Results are expected to be impacted by renovations at certain large hotels in the portfolio, including W Barcelona and The Ritz-Carlton Tokyo. 2026 G&A expense is anticipated to be up just 1% to 3%, compared to 2025 levels.
Full year adjusted EBITDA could increase between 8% to 10% to roughly $5.8 billion to $5.9 billion. Our adjusted effective tax rate for 2026 is expected to remain between 26% and 26.5%, and our underlying core cash tax rate is anticipated to remain in the low 20% range. Strong adjusted EBITDA growth, combined with a meaningful reduction in share count leads to expected full year adjusted diluted EPS growth between 13% and 15%. For the first quarter, global RevPAR could increase 1% to 2%, reflecting the positive impact of the Olympics and EMEA being offset by the negative impact of the timing of Easter and Chinese New Year as well as the U.S. and Canada having tough comparisons versus the U.S. inauguration last year.
First quarter gross fee revenues could increase 7% to 8%. The increase is expected to be driven by meaningful growth in co-branded credit card fees, partially offset by an approximately 10% to 15% decline in residential branding fees due to timing. IMFs are expected to be around flat compared to the first quarter of last year. Owned, Leased and Other revenue net of Owned, Leased and Other expense is expected to ramp up over the year. In the first quarter, it could total around $15 million compared to $29 million in the first quarter of '25, largely due to renovations at several large hotels and a couple of other small items. Of course, this is with our new reclassification.
Our first quarter adjusted effective tax rate is expected to be around 24.5%, 2 percentage points higher than last year's tax rate, which was lower due to last year's release of a reserve. We expect $1 billion to $1.1 billion of investment spending in '26, similar to 2025 spending, excluding CitizenM. Let me talk about the three broad buckets of investment.
First, around 25% is related to renovations to owned and leased hotels. Second, roughly 35% to 40% is expected to come from continued spending on our digital tech transformation, the overwhelming portion of which is expected to be reimbursed over time as well as other corporate systems. The remaining 35% to 40% is expected investment in our contracts for both existing units typically used in connection with valuable contract renewals, extensions or renovations that result in incremental fee revenue over time and for new units as we continue to expand our global portfolio. Our approach to using key money has not changed, and deals that use key money historically have yielded significantly more value than deals without key money. Our capital allocation philosophy has not changed. We're committed to our investment-grade rating and investing in growth that is accretive to shareholder value. Excess capital is returned to shareholders through a combination of share repurchases and a modest cash dividend which has risen meaningfully over time. In 2026, we expect another year of strong capital returns of over $4.3 billion. Full guidance details for the first quarter and the full year are in the press release, and Tony and I are now happy to take your questions. Operator?
[Operator Instructions] Our first question will come from Shaun Kelley with Bank of America. .
2. Question Answer
Leeny, it's hard to believe it's been a decade of working together. So congratulations on an outstanding career. And thanks for all you've done. It's been a real privilege. So I appreciate it.
Thank you, Shaun.
So forever who wants to take it, Tony, I think as is often the case of these calls, a lot of attention on net rooms growth and that's our first look for 2026. So an acceleration is obviously great to see and especially your size and scale. So can you just talk a little bit about what you think is kind of most important in driving the pipeline forward and obviously, what you're seeing in terms of openings this year? What brands you're going to lean on the most within that pipeline to drive the numbers that you're seeing on the 4.5% to 5%?
Sure. I'll give you a broad answer, and then I'll let my Head of Global Development, to chime in with some color commentary. I think again, you heard in the prepared remarks that both in terms of signings and openings about 1/3 are coming from conversions. We've talked about that phenomenon in some of the prior quarters. We -- it's a combination of factors, Shaun, that gives me a lot of confidence about the momentum we have in conversions. Number one, we have a more attractive stack of conversion-friendly brands than at any time in my career. I think we've got dedicated resources in the continents that are specifically focused on both individual asset conversions and portfolio conversions. And I think the organization has rallied around a level of creativity in terms of how we both identify close transactions for conversions and get them open.
You heard in the opening comments, it is a remarkable statistics that about 75% of our conversion openings opened within 12 months of signing. So to be sure, conversions and some of the conversion-friendly brands like our soft brand Collections, Luxury Collection, Autograph and Tribute certainly Series. Some of those sorts of brands will be among the biggest drivers, and then when you look internationally, there is an almost insatiable demand for luxury. We're seeing that across many of our markets, and we're seeing a parallel momentum in luxury demand. Finally, mid-scale, it's hard to believe we haven't even been in the mid-scale tier for 3 years, but we shared some of the statistics by brand and across our mid-scale portfolio. I expect that to continue to accelerate.
Yes. The only thing I would add, Shaun, is a reminder of the work that we've been doing over the last 18 months, which obviously, a chunk of it was about making sure that we were streamlined as possible from an expense perspective as we really saw the back end of COVID. But more importantly, [indiscernible] to be able to be quicker, to be faster. And that was really related to every single part of the company, whether it was through Bonvoy, whether it was through development, in everything that we do to try to really accelerate the pace at which we grow. And from that perspective, I think you see in the pipeline, when you look at the year-over-year pipeline and even the pipeline growth from the end of the year, you can see those numbers show forth.
And frankly, I'm really proud to say I expect the company to do a lot more of that after I retire. And that I'm excited about their opportunities to do that going forward and that we're very comfortable with this 4.5% to 5%.
Our next question comes from Dan Politzer with JPMorgan.
And Leeny, certainly echo that sentiment. Congratulations. It's been a pleasure working with you, and we wish you the best of luck.
I wanted to touch on the credit card fees and that 35% step-up. Can you maybe talk about why now, why were you able to kind of increase the royalty rate? What drove that any order of magnitude on that rate? And is this something you've done in the past? And as you think about going forward and the credit card bill that you're in the process of negotiating, is this -- is this effectively a mark-to-market that could lead to some element of a pull forward from that?
Yes. So maybe we'll try the same approach. I'll make some overarching comments and then Leeny can get a little more granular. As you heard in Leeny's remarks, there was an existing contractual agreement that had to be modified, and we did that. But I think the other two important factors in response to the question of why now?
We wanted to ensure that we preserve the financial strength and stability of the Bonvoy program and simultaneously, we want to ensure that we preserve the value proposition for our 271 million members. And so the confluence of those three factors really were catalyst to making this adjustment.
Yes. And I'll point to my prior answer, which is a reminder that we have spent a lot of time and energy in making sure that we found efficiencies. That certainly is a helpful component to making sure that we're balancing the needs of all our constituents. It's really critical, the value of our Bonvoy program to our customers and to our owners, and also to the company itself. And so it's been a very careful evaluation of the appropriate level, and we're confident and comfortable with this new level of royalty fee percentage.
Our next question comes from Stephen Grambling with Morgan Stanley.
Leeny, thanks as well for all of the insight and look forward to keeping the dialogue going in the future. Tony, I think you mentioned that the Google and OpenAI partnerships were something that's in the nascent stages, but I was hoping to get more detail on what these partnerships entail. Are these more about testing distribution channels? And are you providing access to inventory and data? Or is it more about comparing these as an advertising channel? And if so, how do those costs compare to traditional search channels?
I'll try and answer that, although I would view the caveat, often in our industry, people talk about various facets of the business through the lens of what inning are we in? I would suggest to you that we're pulling into the players' parking lot. We're not even in uniform or on the field. So it is quite early.
But with that said, we are end of last year, November of '25, we began working with Google, and that was really to design a priority search experience that will help facilitate bookings through Google's AI-mode. As part of that experience, users will get to describe exactly what they're looking for in plain language, and then they'll get to compare different hotels and browse information, room photos, amenities, reviews, prices and the like, and then they'll be able to follow up and refine those options, and then the booking will be processed through AI mode.
With OpenAI. This is really just the early days of their Ad Pilot Program. So what I would say to you is philosophically, we are working very closely and very collaboratively with the subject matter experts, the biggest most innovative and creative companies in the space, both to learn from them, but also to shape or have some word in shaping the evolving distribution landscape.
Our next question will come from Michael Bellisario with Baird.
First, congrats, Leeny on a great run. Questions for Tony. You really talked about in an interview of just sort of the economic model for franchisees becoming less favorable. But maybe that was more about new construction. But could you just expand on that a little bit? I guess what are you doing to make the math better pencil for both existing and prospective franchisees.
Thanks for the question. I appreciate it. The reality is, while you've seen tremendous performance from the big global brand companies, we recognize and focus every day on the fact that the owner and franchise community is at a different stage in their recovery from the damage done by pandemic. And our recognition of that really drives our focus around looking at and attacking every variable in the equation that drives owner returns. To state the obvious, we are an asset-light business model with a focus on high growth. So we have got to do everything in our power to ensure that those returns recover and recover quickly. So what does that mean precisely?
Of course, the work we do every day to drive top line revenue, the work we do every day to enhance margins. looking at every facet of affiliation costs with a Marriott brand and seeing if there are opportunities. You'll recall from a few quarters ago, we shared with you that we had lowered the charge-out rate for Bonvoy program. We'll continue to look at every aspect of the affiliation costs and see what we can do to try and drive margins. We're also -- maybe the last piece -- we are, in some ways, looking with a blank sheet of paper at the entirety of the hotel operating model. The services we provide, the staffing models that we use, how we schedule, how we purchase all of the things that influence the profitability at the property level are being evaluated by our teams around the world.
Our next question comes from Lizzie Dove with Goldman Sachs.
And echo everyone's sentiment, Leeny, you'll definitely be missed. I'm wondering if you could maybe expand a little on what you're seeing a bit of a pulse check on the consumer here, I suppose, particularly in the U.S. You mentioned U.S. and Canada RevPAR be a little bit better, this year, some World Cup in that, but any more details you can share on just what you're seeing, whether in booking windows, leisure, business transient group kind of across the board any more color?
Sure. Thanks, Lizzie, very much. I'd say steady as she goes. Clearly, leisure continues to be the meaningful out-performer. Of Q4 globally, leisure was up 4%, group up 2%, while BT was down. Some of that was related to the government shutdown. But clearly, when you look overall, you continue to see both nights and rate very strong globally in the leisure sector, and that extends down into our premium resorts and certain large cities where you've got great leisure demand, and when I think about kind of group, it also continues to be steady. Attrition has actually been positive. And as we look at the group pace going into next year, it's up 6%, and while that's down 1 percentage point compared to a quarter ago, that's quite normal as you enter a year. And we actually expect to see across all 3 segments in '26 that they will be up low single digits when you look about Leisure, BT and Group.
In terms of the booking window, again, fairly similar 22 days in the fourth quarter. Business transient, always about a week shorter and Leisure a little bit longer. And we continue to see the same trend in Greater China, which is that they have a meaningfully shorter booking window. So I think we've clearly got some extraordinary events in the U.S. and Canada that will help us to the tune of probably 40-ish basis points from our expectations from World Cup. But I think you'll also -- you can recognize that we really start to see extraordinary events and experiences happening almost every year that we start explaining the benefit from it because the reality is people love to travel to have experiences. So that trend of those expenditures by consumers growing faster then goods continues, and we expect that to go forward.
At the same time, that view of [indiscernible] distribution where our lower end consumer and guests have had a tougher time. I think that we expect to also stay the same. Government business ended up the year about 15% down, and that clearly impacts our lower-end hotels. So this disparity between the top end and the bottom end, we expect to continue although perhaps not to be quite as wide as it was in '25.
Our next question will come from Richard Clarke with Bernstein.
Yes, just echoing, been a pleasure working with you the last 6 or 7 years, Leeny. Just a couple of sort of follow-ups, I guess, on the credit card points you've made. Would you have expected credit card spending to have accelerated? Or is the acceleration up to sort of 35% growth all to do with the royalty changes?
And secondly, has there been any sort of change in anything, maybe on negotiations with Chase or American Express since there's concerns around interest rate caps or the CCCA reform negotiations. Has that changed those negotiations? Are those fully on track as they were before?
So thanks very much, Richard, and likewise. So good reminder. No, we do expect the basic credit card business to show the same high single-digit growth rate that we've been seeing continue on into '26. And that, again, is separate and apart from a new credit card deal, and then it is the other component that leads us to the approximately 35% increase in the credit card guidance for 2026. On the second question...
Yes. On the second question, Richard, obviously, we are in close contact with both Chase and American Express. But broadly, we've not seen some of the discussions on Capitol Hill have any measurable impact on the pace or the progress we've made on our credit card deal negotiations.
Our next question will come from David Katz with Jefferies.
Thanks for taking my questions, Leeny, at the risk of dating both of us, for a new person picking up the space, the [indiscernible] in grace to the IR team sets the tone for everything, all the best.
I wanted to ask about [indiscernible] and the investment spending there. At the risk of parsing your words, Leeny, I think you said policy on key money and investment hasn't changed. Is the amount year-over-year that's included in this guide versus last year's [ 1:1 ] changing in some way. And hypothetically, if you wanted to accelerate your [indiscernible] right? We always look at the growth rates versus everyone else's. Could you theoretically spend more to drive it higher? Just curious what's all in there.
Yes. Sure. Absolutely. Great question. I'll try to cover what I can and leave the rest or Tony. There were several questions in there. So first, to your point, over time, we have seen a bit more key money required across all the tiers. And I emphasize the a bit, when you think about the way that financing interest rates, cost of construction and you think about the cap stack for a hotel, that makes sense, and you can be sure it is industry-wide, that is the case. We also have a distinctly strong pipeline in luxury and full service, which at the margin tend to have a bit more key money but generate meaningfully higher fees and NPV, from that perspective.
The other thing is that when I talk about that roughly 40%, remember that it is in the border line of kind of close to 50% that you will see spent on extending, renovating, getting new and better agreements for existing hotels that then also improve our fee stream as well as for new developments. So when I look at the overall new development, the numbers relative to last year for new development are not meaningfully different. And I remind you of our business model. We don't have an issue with having to constrain key money. When we have great deals come to us, we have, as you know, the free cash flow to absolutely go and spend it. However, we're very disciplined. And we do find that where we use our key money, those deals are more valuable per key than deals that don't require key money. I think that financial discipline to make sure that we're getting great ROICC, is very important overall. And I'll turn it to Tony.
Yes. And David, the only thing I would add, the I might just double-click on Leeny's comment of the discipline we use. I suppose there is a path out there to just buy deals in a noneconomic way. That has not ever been our model nor will it be going forward. We deploy the company's capital when we think we can drive outsized economics for the shareholders, as you heard from Leeny, and I'll just give you one statistic maybe that underscores that a little bit.
While the aggregate amount of key money may have increased when you're driving the sort of record deal volumes we have with 1,200 deals signed just last year. The amount of key money per deal signed last year was actually lower than what it was back in 2019 at about flat to where it was in '24. So I think that's a good illustration of the continued discipline we apply to the deployment of [indiscernible] capital.
Our next question will come from Brandt Montour with Barclays.
Congratulations, Leeny. Thank you for everything you will be missed. So I'm just going to ask the record question in a slightly different and perhaps a little bit more direct way. But does this adjustment change the way that we should think about upside from the ongoing negotiations?
So again, I'll reiterate what I said, Brandt in my comments during the script is that, first of all, the two are total separate. This is a function of an agreement that has been changed as well as the strength and the power and size and scale of Bonvoy and the efficiency with which we run it. So that is really regarding the royalty rate.
Relative to the credit cards, I just point you to the fact that we already have by far, the largest credit card program in the industry, combining the former Amex SPG program as well as Chase Bonvoy. We were, by far, the largest then. So again, that's not anything to do with what's going on with the royalty rate. But just a reminder that you've really got already a huge program with over in fees. And then also just to know that the way these credit card deals roll out is they involve introduction of new cars and refresh, and that all has to be put through the systems for the consumers. And we do expect that, that will take some time for that to roll out and stabilize.
So again, the two items are separate but it's also a good reminder of the size and scale and the amount that we are already producing from our credit card programs.
Our next question will come from Aryeh Klein with BMO Capital.
I'll echo the congrats, Leeny. Tony, I think you talked a little bit about some of the investments you're making on the tech side. So you can unpack a little bit. Where do you think we are in that investment process? And could the spend potentially accelerate as you invest in AI? And then just separately, a quick one on the World Cup. Curious what you're seeing as far as international demand. I know it's early, but I imagine booking windows there might be a little bit longer.
Sure. So as we've talked about in multiple discussions, we are -- the bulk of the investment is the re-platforming of our three most important technology platforms, central renovations, property management system and the loyalty platform. We have moved from development into deployment. We have started portfolio of test hotels. Those rollouts are going great. A lot fewer bugs than we expected and a lot more rapid resolution of those bugs than maybe we had hoped. So you should start to see that ramp up in a really meaningful way throughout the balance of 2026.
By design, we've started to deploy these platforms in select service hotels, which have a few less layers of complexity as we start to roll out into the full service tier and even into the luxury tier, we'll move as judiciously as we have today to ensure we identify and resolve any bugs, but we're feeling really, really good about the pace of spending, and I don't know that it will be materially different than what we've described over the last few quarters.
And then I think on the second question about World Cup. Again, it's early. I happen to be with the FIFA leadership over the weekend. I asked them specifically whether they were seeing any hesitancy from inbound international bidders for the World Cup. And the -- these are their words, they were stunned by the volume of ticket requests they've seen from around the world, as soon as the website launched. So it's early, but we're feeling really good about the early returns.
And just as a reminder, we did see in 2025, a decline in guests to the U.S., although for our entire system, cross-border was actually up 1% because of international travel. And we do so far see some increase in international guests booking in our hotels. It's still quite early days, as you know, on many of the match dates, you don't know exactly yet which countries are going to be playing. But we are very pleased at what we're seeing so far. We went through an exhaustive set of work to really evaluate the number of matches, 104, the attendance expected comparing to other events like this to come up with our estimates, and obviously, it is early days.
I would expect that as you get closer and closer to the finals that you see the booking windows really get smaller and smaller. But for now, we are very pleased with what we're seeing from broad demand. But I would say it's too soon to say any more than that.
Our next question will come from Conor Cunningham with Melius Research.
Congrats again, Leeny. Just maybe two points of clarification. Just on the change in royalty -- to talk about this more, but just is it a change in revenue recognition? Or is there an increased cash conversion rate as well. And then if you could just give a little bit more color on owned and lease. I think you talked a little bit about that in your prepared remarks, but just any more color there would be helpful.
Yes. So just real quick on the owned, lease. That is really, I'd say, all things fairly similar with the exception that we've clearly got a couple large owned leased renovations. We do also later in the year, have the Barbados [indiscernible] coming back into the system more fully, which does offset some of that. The other thing in the owned lease to net is where the payment that we make to a third party, they do share a very modest immaterial amount, and as our royalty rate goes up, they will also share in that increase. But again, a very modest immaterial amount. And it is not related to revenue recognition. This is a function that as we have the payments that are negotiated with our credit card companies of what they pay to be associated with Bonvoy. We then divide that into the buckets that I talked about before, to make sure that the program has the resources it needs to provide great value to our guests and our members as well as paying for the actual cost of the points to support the program and then also to compensate Marriott for its licensed IP.
And given both the size and scale and work we've done on efficiencies and the relief from a contractual requirement, we are now able to increase that royalty rate to a level that we're comfortable with.
Our next question comes from Smedes Rose with Citi.
Let me say best of everything to you going forward. It's been a pleasure. I wanted to ask, you guys have covered a lot of ground, but I just wanted to ask a little bit, you mentioned the strength in Leisure. That's obviously been sort of a highlight in hotel world, especially for you guys over the course of this year. And I just wanted to ask you, are you seeing -- if anything you can just comment sort of underlying trends within leisure? Are you seeing an uptick in interest in all-inclusive platforms? Are you seeing incremental redemptions for loyalty points to support -- your stays? Or anything that you could just point to, I'm just wondering kind of just the sort of overall changes, if anything, within the user category. .
Sure. I'll start, and Tony can fill in. On your question about redemptions, it continues to be roughly about 5% of nights. That is, frankly, where it's been for a while with some slight variations. So that part remains fairly stable. We obviously are much more dynamic in our pricing now and we are able to help for hotels that are seeing a low occupancy period, can then make it more attractive to customers to redeem and then similarly make sure that the highest end are getting rates that reflect the demand that they have there.
And then I would also say that within the leisure space overall that obviously, the fundamental strength of the economy matters a lot. And so continued strong economic performance in the markets where our hotels are is a big driver. And then when you look at the leisure demand overall resource and luxury continue to be the leaders.
And Smedes, maybe the only thing I would tack on. We were talking about this yesterday. At some point, there are so many tentpole special events around the world that we shouldn't call them special anymore. They become sort of a norm. But this phenomenon of event travel is becoming more and more consistent. You heard some of the comments at the open about the impact we expect to hear and see from the World Cup. We've got the Winter Olympics now going on in Italy, we expect a Q1 impact of about 100 basis points on EMEA RevPAR as byproduct of travel to both Milan and Cortina. And so I think the reality is -- we'll continue to see in sports and music these major events. That will just be a further bolster to the base trends we're already seeing in leisure.
The several percentage points, Smedes, that leisure gained in share of nights since COVID has absolutely stuck. So you're seeing leisure at 45% of our nights globally. Group continues to be in the ballpark of a quarter, and BT is the one that's still several percentage points lower than it was in 2019.
Our next question comes from Robin Farley with UBS.
Great. And Leeny, definitely best wishes. I want to add that to everyone else's comments. Two clarifications. One is on the unit growth, increased 4.5% to 5%. Can you just clarify, is that all organic would acquisitions be on top of that? Or could that 4.5% to 5% be a mix of organic and acquisitions to be determined?
And then my other question, I think you've pretty much answered it. I know there's been a number of questions on the step up in the credit card, co-brand fees. So the royalty rate this sort of 20% or so of the step-up in credit card fees. Is that sort of a onetime adjustment, but you're not giving guidance for 2027 yet? But in other words, the idea is you really probably -- that high single-digit increase from usage and things is what the ongoing increase would be after this sort of step-up that's more of a onetime step-up in '26?
Thanks, Robin very much. And yes, our 4.5% to 5% is organic. That is organic growth from the work that the team has been diligently going after and also all the work that goes into opening. So yes, that's all organic.
And then yes, on the royalty rate, we have -- as we have described earlier in this call, we've worked very hard to make sure that we are doing what's in the best interest of our constituencies, and we're very comfortable with the change that we've made and where we are.
Our next question comes from Trey Bowers with Wells Fargo.
Leeny, sorry to see you go, especially as I transition to this side of the aisle, but it's been great working with you all these years.
I'm just going to build on an earlier question around business transient travel. Do you guys expect that, that does get back to kind of pre-pandemic levels? Or has just the world changed a little bit? In that case, has it changed at all, just your thoughts around where you're looking to drive [indiscernible], even the design of the hotels? Or is your expectation eventually that fully recovers?
Well, so first of all, 2019 is getting to be a longer and longer time away and you think about just how the market has evolved and how much we've grown. I mean we've grown probably 25% since then and a lot of that is International and across all chain scales. So it does get harder to truly compare apples-to-apples.
But I do think when you look at a classic business travel related to the level of economic activity that, that part will continue to have the same trends that had before, which is that people need to meet person-to-person to do business. There are also other elements, for example, not as many companies having 5 days a week in the office all the time that I think make your traveling consultant at 25 years old, not necessarily quite on the road quite many days.
But we do expect that certainly, overall, I think you'll see the level of demand get back to 2019 levels. The counter to that is, I think leisure is going to continue to be stronger -- and so from that perspective, this percentage of leisure being greater than it was before and business being less, I actually think will continue to be as it is, although, again, perhaps not quite the way it is right now.
And I might just reiterate something I said a year or 2 ago. And that is, while I think it is a fantastic phenomenon for our business, our ability to tell you with perfect precision, the trip purpose of every guest in our hotel has become a little murkier because you see these combined trip purposes with folks tacking on leisure to business travel. So while we might not be able to give you the exact same precise answer we might have given you in the past on market mix, I think we feel really good about the overall recovery of travel volumes.
Thank you. At this time, we've reached the end of our allotted time for questions. I would now like to turn the call back over to Tony Capuano for any closing or final remarks.
Well, thank you all for calling today. For those of you that attended or may have read about the ALIS Conference, Leeny received the Financial Adviser of the Year Award. She should have received the financial adviser of the quarter century. She has been an extraordinary leader, an extraordinary partner. She has an unwavering belief in the power and potential of travel and of Marriott and has steered us through some of the most difficult complex challenges that the company has faced over all these years. She will be deeply missed, as you might expect, for those of you that know her well, she's not spent the last year taking a victory lap. Instead, she spent the year getting everything buttoned up, preparing Jen so that we'll have a seamless transition. But Leeny, thank you. We'll miss you.
Thank you so much. I consider myself incredibly fortunate to have spent my career at Marriott. The travel and hospitality industry is extraordinarily dynamic and, frankly, tons of growth opportunity and innovation ahead of us. And I know that you and Jen and Sean and the team are going to absolutely take the company to new and greater heights after I retire. Best of all, frankly, the reality that the way you win in our business is by taking care of people and treating people well, doesn't get any better than that. So with that, I thank you, and I thank everybody on the phone very much for all your time and energy that you put into helping understand Marriott and our strategies.
Thank you all.
Thank you. That brings us to the end of today's meeting. We appreciate your time and participation. You may now disconnect.
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Marriott — Q4 2025 Earnings Call
📊 Quartal auf einen Blick
- RevPAR Q4: +1,9% weltweit; Dezember +2,8% (stärkster Monatsanstieg seit Februar).
- Bruttogebühren Q4: $1,4 Mrd. (+7% YoY).
- Adj. EBITDA Q4: $1,4 Mrd. (+9% YoY); Full‑Year adj. EBITDA $5,38 Mrd. (+8%).
- Adj. EPS: $10,02 (+7% YoY).
- Portfolio & Pipeline: ~1,78 Mio. Zimmer offen; Pipeline 610.000 Zimmer (‑/ + Zahlen aus dem Jahr).
🎯 Was das Management sagt
- Wachstum via Conversion: Conversion≈1/3 der Signings; ~75% der Conversion‑Zimmer öffnen innerhalb 12 Monaten — Fokus auf schnelle Skalierung.
- Marken‑ und Segmentmix: Ausbau Luxury und Mid‑Scale (neue Marken: Series, CitizenM, Outdoor Collection); 114 Luxury‑Deals 2025.
- Tech & AI: Multijährige Neuplattformen (Property, Reservations, Loyalty) in Rollout; Kooperationen mit Google und OpenAI zur Erprobung nativer Such-/Buchungs‑Erlebnisse.
🔭 Ausblick & Guidance
- Rooms: Net Rooms Growth 2026 erwartet 4,5–5% (inkl. 1–1,5% Deletions).
- RevPAR 2026: ähnlich zu 2025; Guidance 1,5–2,5% global; World Cup +30–35 bps erwartet.
- Revenues & EBITDA: Bruttogebühren $5,9–5,96 Mrd. (+8–10%); adj. EBITDA $5,8–5,9 Mrd. (+8–10%); adj. EPS +13–15%.
- Credit Card: Franchise‑line Co‑brand‑Fees sollen ~+35% YoY (inkl. erhöhter Royalty‑Rate); Guidance schließt neue Deals noch nicht ein.
❓ Fragen der Analysten
- Treiber Pipeline: Analysten wollten konkret wissen, welche Marken/Regionen die 4,5–5% tragen — Management: Conversions, Luxury‑ Nachfrage und Mid‑Scale treiben Wachstum.
- Royalty & Karten: Viele Fragen zur 35%‑Prognose; Management betont eine vertragliche Änderung und Effizienzgewinne, vermeidet detaillierte Offenlegung zur Höhe der Anpassung und zum Timing künftiger Karten‑deals.
- AI & Partnerschaften: Nachfrage zu Datenzugang/Monetarisierung — Management bezeichnet die Kooperationen als sehr früh (Pilot‑Phase), wenige konkrete KPIs genannt.
⚡ Bottom Line
- Fazit: Solide operative Entwicklung kombiniert mit markanten strukturellen Treibern: beschleunigtes Zimmerwachstum, Ausweitung der Bonvoy‑Monetarisierung (Royalty) und Tech‑Investitionen. Guidance impliziert doppelte Ziffern EPS‑Wachstum und starke Kapitalrückflüsse (> $4 Mrd.). Hauptrisiken: Greater‑China‑Schwäche, Ausrollrisiken der neuen Tech‑Plattformen und Unsicherheit/Timing bei Kreditkartenverträgen.
Marriott — Barclays 11th Annual Eat
1. Question Answer
Good morning, everybody. Welcome to day 3 of the Eat, Sleep, Play, Shop Conference. I will say it's a bittersweet moment for me as I'm joined here by Leeny Oberg, the CFO of Marriott. And it will undoubtedly be her last time sitting up here with me. She's retiring in March. So I'd just like to say thank you, Leeny, for the years. I'm not going to choke up. I know you can hear it. It's actually -- it's just I didn't have my coffee yet. The years of amazing leadership within this industry, you will be missed.
Thank you very much, Brandt. And it's been a pleasure to work with you, and I know that you'll be in very good hands. As we move forward and really appreciate all the support. And great questions.
No pressure. Let's dive into those questions. So we'll start with the U.S. Maybe if you could just walk through the year, how we got here and then what you're seeing in the demand environment post third quarter earnings, how are bookings trending post and the government post government shutdown as well?
So that's a good, long question. And I think what I'll do is I'll try to answer it fairly briefly and then you can pick at what you'd like to. If you remember, as we started the year, we were kind of imagining first of all, we had an environment where we were looking at overall RevPAR for the company globally that had a midpoint of 3%. We are now where the midpoint is 2% for the year. So we started out the year with a view of not knowing whether there would be a fair amount of uncertainty kind of where things would go on certain topics, everything from tariffs to kind of how the new administration would come in, et cetera, how the business would roll out and GDP.
And I think what you've seen as you've moved through the year is that leisure has been quite sturdy. And when we began the year, we kind of imagined that leisure would perk long positive RevPAR, group probably have the highest RevPAR and BT somewhere in between. And I think where we've ended up is that group in BT have ended up underperforming a little bit relative to the beginning of our year expectations, although I will say group RevPAR is still expected to be positive -- and that leisure has completely and utterly held up exactly where we thought it would be. And that in the year for the year group bookings is where we saw things not fill in quite the way that we had hoped at the beginning of the year rather than cancellations and attrition. And then the other part on BT, which I'm sure we'll get into at some point is, I think, in many respects, more a function of the government cutbacks and government shutdown, uncertainty in general, smaller businesses trying to deal with margin pressures, et cetera.
So then as you get to the end of the third quarter, as we talked about, we expected fourth quarter RevPAR to be a little bit better in many respects with some shifts in holidays for the fourth quarter. And we still do expect to see our RevPAR kind of be that way. But I think probably more at the lower end of the range that we gave for 1% to 2% in the -- for Q4, and that's really overwhelmingly because of the U.S. So when you talk about October, October RevPAR was globally 2%, and that was absolutely right on the money relative to what we expected when we gave guidance at the end of Q3. The reality is, though, at the margin, the U.S. was a little bit lower than expectations and international was a little bit higher. The U.S. was actually 20 basis points down in the month of October. And I think you clearly saw that connected to continued uncertainty around the pace of the economy. And kind of decisions around possible government shutdown, et cetera.
And then also the reality that international continued to be quite sturdy. International was 7% for the month of October. And as we get into November, clearly, the government shutdown extended longer than anyone expected. And I think that is part of what you're seeing when you think about Q4 RevPAR overall.
Okay, great. And maybe we can just roll that right forward -- right into 2026, you gave a preliminary look at '26. I think you said 1.5% to the 2.5% area you gave 30 basis points for the World Cup for the -- for the for Global, which I assume would be something maybe 50 basis points for the U.S.
Yes, I'd probably say 40-ish.
Okay. Got it. And any further color on 26 maybe by region?
We're smack in the middle of all the budget work. So I can't really -- we're still wrapping that all up together. So I wouldn't give -- wouldn't have all the data pulled together that has a comprehensive view. I think the trends that we've talked about before, Brandt, about U.S. being better next year but still not as good as international. All of those things, I think, will continue to be what we would expect and that, again, as we talked about, the 1.5% to 2.5% is the right range.
Great. Okay. Let's drill into maybe leisure. You said bang on what you thought it was going to be. We have seen a noticeable decoupling, right, from the high end versus the low end. You guys see a whole swath of types of consumers. You've got a little bit more mid-scale than you had in, let's say, past decades, right? You moved a little bit down, chains going to be maybe not material, you'd say. But what are you seeing across the database? And are you starting to see further decoupling from those sort of like upscale brands. We can clearly see what's happening in the lower -- like the mid-scale and below. But what about the sort of upscale and this mid-scale.
No, it's a great question. And I think it's not going to surprise anybody that leisure has been particularly strong in the luxury and in the premium sectors as you see higher income travelers continue to spend and feel confident about their net worth. The stock market has continued to be strong. You've seen interest rates a little bit lower. So as people think about their borrowings at the margin, perhaps a little bit more comfortable. So clearly, on the leisure side, you are seeing a very good, solid, steady pace of demand across the markets. And I think when you then look at the RevPAR terrific on that front for leisure at the luxury and many of the premium hotels. And then I would say in Flex service flat. So that's better, right, in select service, that's better than what you're seeing overall.
So leisure is roughly flat. On the mid-scale, that would be a universe of 6. so it's probably not enough hotel I'll be able to talk about the trend. Now I'm happy to say we've got 150 in the U.S. pipeline, and they'll all be rolling on very soon, and we continue to be really pleased with the pace of demand for new signings in mid-scale, but there's really not enough to kind of make any comments. But I think on the select service side, kind of the fact that leisure is steady is good and clearly better than some of the other segments.
Yes. You mentioned luxury because it really shows no sign of cracking. It looks bulletproof. I hate those words. And maybe given where the stock market is that's not expected to change anytime soon. But in past cycles, that segment wasn't immune to shocks. And in fact, it was usually more sensitive because of all the business higher in business travel as well as some group because those are generally big box, right, full-service amenity hotels. Is that still the case? I mean, is it still -- like in the next cycle or the next downturn is it going to look more like last cycles? Or do you think it's kind of changed to this day and age?
So I think the answer is yes to both. Clearly, when you have a meaningful recession, there is bound to be an impact. We've all been talking about a possible recession for the last 4 years. And we've continued to kind of move along. I think this year, while GDP hasn't turned out to be quite as strong as hoped for, we're still not in a recession. So it's kind of bumped along. And hopefully, next year, GDP will be a bit higher in the U.S. And so I think that would continue to emphasize this continued spending on the leisure side. And on the luxury side, -- but I do think it's always a good reminder of what's happening with U.S. household net worth, which is -- that has grown faster than GDP over the last 20 years on a compound basis, and it is increasingly in the hands of people who are 55 and over.
And even if you end up with a softer stock market, et cetera. In many cases, you've got people who are starting to think about retiring, thinking about how they want to be with their families. Experiences are only stronger than they were, call it, 15 years ago. So I do expect that there will, on a relative basis, perhaps be less sensitivity. Will you always have the reality that business travel can be impacted by a real recession, of course, and that would impact some. The best thing that can happen at a luxury hotel is where you've got strong demand -- strong business across all 3 segments, group, BT and leisure. And so I think that's where you'll continue to see the hotels that have that base. I mean, we look at New York as an example, where you've got that robust demand across 3, you can have 1 be a little bit weaker and the other helps fill in. I do think they're going to continue to outperform. But obviously, if you have a meaningful recession, of course, you're going to see them in.
Yes. It still feels like the sort of -- the possible variability within greater branded lodging really goes with corporate transient, there's low lead time to bookings, et cetera, but that's just more sensitive. So when you think about that segment going forward, I mean, what are sort of the top factors we've got potential interest rate cuts. We have a policy that could shift more domestic next year. You have obviously easy comps, but then you have structural changes like zoom and those things still sort of weighing on the overall picture? How do you look at that?
That's so funny. I know you probably remember way back and we had the great recession, it was just immense amount of talk about how group business would fall by the wayside because everybody was going to hold all their group meetings kind of over -- kind of over the computer. And the reality is that I think if anything, group has only become more important, especially with the emphasis of COVID, is that the value of getting people together and what that does for culture, for getting things done faster and better kind of family get together, et cetera. It's only been emphasized by COVID. And so I can still remember back when I was doing Investor Relations at Marriott Group was about 1/4 of our business. And sure enough today, group is still about 1/4 of our business and continuing to really thrive.
We've talked about group bookings for next year being up really nicely as you consider of the business. So yes, interest rates, obviously it is really all about economic activity. It really, in many respects, gets down to the pace of business activity across many sectors. The government impact, obviously, very little on luxury, but has definitely this year been something that has had an impact on RevPAR overall. And the other thing I think is interesting to think about is -- the reality that the U.S. is particularly dependent, if you will, on domestic travel. Many of our other markets outside the U.S. have a broader international cross-border base of customers. We know that travel into the U.S. this year is down a little bit. It's still 5% of our rooms. It's not enough to have a dramatic impact.
But that 95% that makes up U.S. demand in our business means that as the U.S. economy goes it has a real impact on U.S. RevPAR. So I think we all continue to pay a great deal of attention to the fundamental pace of the U.S. economy. Now next year, you've got a couple of different events relative to the World Cup, et cetera, which I think will only be helpful. But it's good to remember that the U.S. is overwhelmingly domestic travel.
You did touch on group there. I think maybe the short-term filling in a group with the lack thereof in the midyear, that was maybe the surprise and no one was kind of expected because group is so rock sold, there's sort of a demand supply imbalance, which creates better pricing power that we all know about, and that's not going to change. But maybe talk about the second derivative of group bookings and as of the third quarter was fine, but do you see any stabilization in that second derivative? And when you look next year, if you don't see an economic uplift and a policy shift per se, can group still have a good year sitting here today?
Yes. Well, I mean, group is up nicely when you think about 8% and has stayed -- that's for the U.S. And that has stayed constant between the end of Q2 and the end of Q3. You normally see that start to revert to what you actually think the group RevPAR will be up. So it tends to come down. And the fact that it has continued to stay strong. Now you probably can argue there is some grouping up in the industry overall. But I think that's healthy. It's a very healthy business, tends to have food and beverage along with it that is relatively higher margin than your day-to-day retail food and beverage revenues in a hotel because the larger groups tend to be a little bit more profitable on the food and beverage side.
So I think maybe at the margin, there's a little bit more grouping up than there was a couple of years ago. But again, we typically begin the year with at least 75% of the business of the group already on the books. And again, clearly, this year, we have seen some changes relative to unexpected changes in pricing for either supply chain pricing, et cetera, for businesses, particularly small and medium-sized businesses. And I think that uncertainty may have weighed on in the year for the year bookings this year. While next year, hopefully, there's a bit clearer picture about the economy.
The other thing I'll say is, obviously, you've got midterm elections coming on. I think there'll be a lot of attention on the part of lawmakers and the administration about how the overall economy is doing as you go into those midterms. So I think that's another interesting element to keep an eye on.
Okay. Maybe we should shift gears to development. Okay. I mean, I'm going to...
One of my favorite slides.
I'm going to -- let's get the not so great stuff out of the way and just quickly talk about Sonder. What went wrong with Sonder? What have you learned from the experience? And how does that experience potentially change the way Marriott will do deals in the future?
Well, so first, I'll say our business is not risk-free. We rarely have a counterparty declare bankruptcy, but it has happened from time to time. This one obviously very unfortunate and one that we desperately tried to do everything we could to not have an impact on the customer. But if you kind of go back in time, as you remember, there was a recapitalization of Sonder that provided $146 million of new capital in '24. That was when we signed our license agreement and began with all the appropriate processes of extensive due diligence, various running of different scenarios, running through all the expectations of what was needed to fold them into our system making sure we had the lay out because they have both apartments as well as some small hotels.
So really went through all of that. The reality is Sonder management ran that company they ran the hotels and the buildings. We were the licensor. And they ran into financial difficulties and did immense amount of work trying to come up with scenarios that would help them get through it. They were a least-heavy model. And cash flow became a clear crisis. We were involved in trying to work through that. I'm sure you've seen from the filings is that we agreed to defer some reimbursables for a while to help them through this cash crisis. When things begin to look really dire, we actually were willing to pay a little bit of payroll to kind of make sure that we weren't having customers kind of rapidly impacted and really tried to do the best we could to help. But in the end, they weren't able to get to the other side or come up with a way to restructure the business and ended up, as you know, filing a Chapter 7 bankruptcy filing.
So we're obviously very disappointed. We were pleased with how the system was doing when it was on integrated into our system, we were pleased. I'm sure you've heard the occupancy was 86% when they filed. So it was what we viewed as a really terrific strategic license agreement that would offer our customers more choice and more locations than they had before. And one is, as I know you know, that did not have an immense amount of financial exposure for Marriott.
So when you talk about lessons learned, we will continue to look at strategic deals of all types. I mean, I think one of the most important things is that you learn from it, but at the same time, you continue on with your strategy and what you're trying to do for your customers and frankly, for all your constituencies. And doing all the appropriate homework, the due diligence, the integration requirements, the financial capabilities of your partners, I mean all of that work, we will continue to do -- but some of the strategic alliances that we have done like the MGM partnership, we view as absolutely being fantastic and very accretive deals for our system. And from that standpoint, we will continue to do that.
Okay. Great. Looking at the core business, both of you and your -- well, actually both of your major U.S. peers for their net unit -- for their net rooms growth for the year, they both brought up there at the lower end of their guidance, but you guys give a point guidance. You don't give a range. And so ex Sonder, would you say that you are tracking in line or slightly better versus your initial rooms growth guidance for?
Yes, in line. I mean, again, I think openings this year have tracked along kind of exactly where we thought they'd be. I think you've probably heard us say this before, hotels that are going under construction, we've seen that number of hotels go up 25% this year compared to last year. Now that's still obviously down from '19 meaningfully, but still good to see a little bit greater sense of stability about moving forward on the part of our developers. So obviously, that will start helping roll into net rooms growth in '26 and '27.
And the difference, obviously, is on the deletion side as a result of Sonder, which just -- again, we've always talked about having deletions in the ballpark of 1% to 1.5% of our system. And obviously, this year, we'll be at the high end of that as for the last few years, we've really been at the low end of that.
Okay. That actually is a good segue into '26 setup. I think you just gave an idea of U.S. construction starts. It sounds like it's accelerating. But the mix has changed in this industry and you're more reliant on conversions. So maybe talk about the setup for how momentum can shift into '26. We're looking at rate cuts that could maybe spur some hotel transactions. And what are the other factors that when you think about how '26...
I mean I agree with you on hotel transactions. I think that's one of the kind of hopefully, one of the things that will continue to help next year. I think if you talk to the major hotel brokers out there, they will tell you that they're starting to see a bit of a pickup in transactions. Now it tends to be in markets that are very solid and sturdy, viewed as less volatile. But even seeing some transactions in markets that really were experiencing some real uncertainty in tough times like a West Coast market that they are starting to see some pick up there. So that we do see as potential opportunity.
And then obviously, the under construction. But on the conversions, as you know, we've announced series and we've got a range of conversion options for hotel owners. And in an environment where there is low supply growth, the opportunity for those owners to do a little bit of investing in the hotel, join a brand, whether it's a soft brand like Series, where we just signed a deal with 5 Found Hotels that will -- that's an upscale collection brand that will literally -- some of those will open this year, even though the deal was just signed a few months ago.
The demand side on -- for those conversion brands all the way from luxury collection all the way down through City Express, is we are so pleased. And so yes, I think you should expect that next year, even with the continued growth in under construction rooms in the U.S. that you should continue to see a very strong proportion of our room openings coming from these conversions.
Okay. That's helpful. We have 10 minutes left. I have 2 critical questions, but one of them includes AI. So I've got to keep moving along. The first one is the credit card deal, which you talked about on your most recent earnings call, you're up for your renegotiation with your credit card financial partners. Next year, maybe you can share a little bit of additional color. You gave a lot of context. I don't want you have to go through all that again. You give us a little additional color about when the deals will be -- can be in place and then a potential upside to adjusted EBITDA or at least how we can think about that for those deals, if you were us like what you...
So I would think of it in a couple of ways. One is that on the timing perspective, I can't give you any more than we had before, which is that we do expect them to be next year. I can't really be any more specific about exactly when we're in the middle of negotiating right now. These -- we've got 2 credit card partners. We will have 2 going forward. This is in the U.S. And from that perspective, they are quite detailed and take some time. But we're obviously incredibly pleased with our relationship with these partners and with, frankly, what we have to offer.
Our system has grown dramatically since we -- I don't have the exact numbers, but it's probably 50% bigger system than we had even that's post Starwood. So a really tremendous growth to be able to offer as part of the Bonvoy proposition to these credit card partners. And I think we've also proven -- we've really proven the benefit to them from the standpoint of great growth in numbers of cardholders, solid spend on the part of those cardholders. So I think those equations will be similar. And obviously, we, of course, hope for -- to improve on our position, and that will all fold out in the negotiations.
But part of what obviously you try to do in these is not only are you trying to work what is the best for the 2 parties in terms of the product offerings. What are the cards and what are the offerings of these cards, where do they fit in terms of price points, et cetera. So it is not only the actual pricing that the credit card companies pay us. It's also trying to make sure you're putting into place something that will help accelerate the number of cardholders and the amount they spend. So I think you put that all together. And obviously, we'll be able to talk more once it's done. but we're moving along.
Okay. Okay. That's great. So on to AI.
And adding international cards as well, which I obviously don't ever want to forget that.
Post that first deal, right? You didn't have -- cards were not abroad and now they are.
I think we had a couple back in '17. We probably had a couple, but obviously, now 11 countries, many more cards, a couple of countries, we now have 2 cards. So I think you will continue to see us add additional countries as well.
Okay. Great. So on to AI, there's -- we could spend another hour on this. We only have 6 minutes. This is by design. And there's lots of buckets that you've spoken publicly about where you're using AI internally, externally. I want to focus on the distribution side because that's the most topical for us. And really, given OTA is still a meaningful percentage of your mix, what are the different scenarios with regards to how Marriott can utilize what the LLMs are building in terms of distribution. And what are the most likely outcomes in your mind and timing really?
Yes. So I think we all know this is very nascent, right? You've still got the reality of quite a number of AI players of sizable AI players and the business models that they are considering is still I think, kind of under consideration, particularly as it relates to travel. And so while classically now, if you're going on to these AI channels, you're going -- if you -- and we are working very hard to make sure our content that we have on our experiences and our hotels are easy for the AI searches to pick up. They will send you to m.com. You're not actually booking on these AI platforms. They will send you to m.com.
Now ultimately, I think they want to be able to do actual bookings. We recently announced that we're working with Google along with several other players to be looking at the design of kind of how they're thinking about it. But honestly, exactly how all those economic models work out and how the OTAs fit in there. It is too soon to say. I think the thing you want to hear from us is that we are very involved. We are talking to all of them. We are paying an incredible amount of attention to it and making sure that we're right in there as this evolves. Exactly where this ends up, does remain to be seen. You could see a variety of scenarios where you could be doing those bookings, which I would expect could potentially be cheaper than the OTAs. But again, this is still in information and for a number of players, not just for Google.
Do all roads lead to either no change or incrementally better for Marriott?
We definitely see this as a glass more than half full. Exactly how much more full time will tell. I think, again, the key is that we are very, very involved, both from a technology standpoint and from a relationship standpoint and being on the front edge rather than kind of watching it evolve for the next 2 years and then jumping in. I think what is really critical is that we are a lockstep in the process with them as it evolves.
Okay. Any questions from the audience on anything?
I was just wanted to follow up on what you said that the bookings there could potentially be cheaper than OTAs?
I mean, again, as I said, a Brandt asked for what our scenarios. The answer is, of course, there is a scenario where the business structure, the economic structure of the deal is cheaper. As I said, there it is not possible yet you don't actually book on these channels yet. Exactly how that plays out, I think, is still very much in formation. As we announced with the Google is we are working with them to design a process that is just one of a number of players. So again, I really strongly urge you not to take this any further than it is at this point, which is that it is very early days. Is there a scenario where it is cheaper than the OTAs, of course. But the OTAs aren't going to sit still either. I mean, they're very worthy both the frenemies term continues to come to mind. I mean, we have great partnerships with the OTAs, and they are very competitive and great players.
So you can be sure they're not sitting still either. But I think this is -- the key point is it's still early and that we are right in there at the beginning to see where it evolves. But any sort of conclusion about where this ends up would not be what I'm saying.
Any other questions in the room? Leeny, which sport are you going to -- which sport are you going to pick up? Or how many sports, maybe the question, how many different sports you can pick up?
I haven't gotten that far.
It's going to be something.
Yes, for sure, more hiking for sure which I love.
Top hiking destination in the world.
Yes, I'm thinking the Dolomites would be a special one.
Awesome. Great. Okay.
Thank you, all. It's been a pleasure to work with all of you.
Thanks, everyone.
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Marriott — Barclays 11th Annual Eat
Marriott — Barclays 11th Annual Eat
🎯 Kernbotschaft
- Kernaussage: Leisure bleibt robust, Luxus und Premiumsegment zeigen Stärke; Group und Business Travel (BT) liegen hinter Jahreserwartungen. US-Nachfrage trägt die Schwäche (Einfluss durch Regierungs‑unsicherheit). Vorläufige RevPAR‑Prognose 2026: +1,5% bis +2,5% (World‑Cup‑Effekt ~+0,3–0,4%).
⚡ Strategische Highlights
- Pipeline & Wachstum: Eröffnungen im Plan, Baustarts +25% YoY; Net Rooms Growth für 2026 im Einklang mit Guidance, mehr Neubauten durch Konversionen.
- Sonder‑Lehre: Lizenzgeschäft mit Sonder endete in Chapter‑7; niedrige direkte Marriottexposition, aber höhere Deletions‑Rate in diesem Jahr.
- Plastik & AI: Neuverhandlung der Kreditkartenpartnerschaften läuft (2 US‑Partner, Abschluss 2026 erwartet); aktives Engagement bei KI/Distribution (Pilot mit Google), Szenarien offen.
🆕 Neue Informationen
- Aktualität: Konkrete neue Punkte: Sonder‑Insolvenz (Occupancy ~86% beim Filing) und die Bestätigung der vorläufigen 2026‑Range mit World‑Cup‑Adjustierung; ansonsten keine signifikanten Abweichungen von bereits kommunizierter Guidance.
❓ Fragen der Analysten
- Nachfrage‑Dynamik: Analysten fragten nach Timing/Trend von Buchungen in den USA, Zweittermin‑Effekt bei Group sowie Sensitivität von Luxus gegenüber Rezessionen.
- Entwickler & Pipeline: Nachfrage nach Details zu Konversionen vs. Neubau und wie Transaktions‑aktiverung durch Zinssenkungen wirkt.
- Karten & AI: Fragen zu Timing und EBITDA‑Upside der Kreditkartenverträge sowie konkreten Folgen der KI‑Distribution (Buchungsweg, OTA‑Wettbewerb).
📌 Bottom Line
- Fazit: Marriott zeigt resilienten Leisure‑Trend und operationalen Fortschritt; kurzfristig belastet US‑Group/BT und Sonder‑Deletions. Wichtige Upside‑Treiber bleiben Kreditkarten‑Deals, Konversionspipeline und mögliche Distributionseffekte durch KI. Aktionäre sollten US‑Nachfrageentwicklung und Verhandlungsresultate 2026 genau beobachten.
Marriott — Q3 2025 Earnings Call
1. Management Discussion
Good day, everyone, and welcome to the Marriott International Q3 2025 Earnings. [Operator Instructions]
Please be advised that today's call is being recorded. [Operator Instructions]
I'd now like to turn the floor over to Jackie McConagha, Senior Vice President, Investor Relations. Please go ahead.
Thank you. Good morning, everyone, and welcome to Marriott's Third Quarter 2025 Earnings Call. On the call with me today are Tony Capuano, our President and Chief Executive Officer; Leeny Oberg, our Chief Financial Officer; and Executive Vice President, Development; and Pilar Fernandez, our Senior Director of Investor Relations. .
Before we begin, I would like to remind everyone that many of our comments today are not historical facts and are considered forward-looking statements under federal securities laws. These statements are subject to numerous risks and uncertainties as described in our SEC filings, which could cause future results to differ materially from those expressed in or implied by our comments.
Unless otherwise stated, our RevPAR occupancy, average daily rate and property level revenues comments reflect system-wide constant currency results for comparable hotels and all changes refer to year-over-year changes for the comparable period. Statements in our comments and the press release we issued earlier today are effective only today and will not be updated as actual events unfold. You can find our earnings release and reconciliations of all non-GAAP financial measures referred to in our remarks today on our Investor Relations website.
And now I will turn the call over to Tony.
Thanks, Jackie, and good morning, everyone. We are pleased with our third quarter financial results, which were ahead of our previous expectations. Development activity remained strong, and we grew our industry-leading global portfolio of rooms by 4.7% year-over-year to over 1.75 million rooms across more than 9,700 properties at the end of September.
As expected, RevPAR growth in the quarter was modest, reflecting ongoing global macroeconomic uncertainty. Our hotels continued to gain RevPAR index. Third full quarter global RevPAR rose 0.5%. International RevPAR grew 2.6%, again outperforming the U.S. & Canada, where RevPAR was down 0.4%.
By region, RevPAR growth was strongest in APEC, which has been benefiting from solid macroeconomic growth in many countries and double-digit rooms growth. Third quarter RevPAR in APEC increased nearly 5% driven by robust ADR growth and higher demand from international travelers, particularly from Greater China and Europe. Third quarter RE in EMEA rose 2.5% on increases in both ADR and occupancy, led by strong regional demand.
Excluding the impact of the Olympics in France and the Euro 2024 in Germany last year, EMEA RevPAR would have been up 5%. RevPAR in CALA rose nearly 3% with gains in both ADR and occupancy and helped by citywide events in Puerto Rico and Rio. City Express hotels across the region are seeing meaningful benefit from being integrated into our ecosystem and are performing very well.
The operating environment in Greater China remains challenged by weaker macro conditions, though our market share across the region continued to grow. With year-over-year comps easing and demand stabilizing, RevPAR was flat and would have been slightly positive, excluding the impact of multiple typhoons.
Leisure demand was solid, offsetting a decline in business transient demand. The slight RevPAR decrease in the U.S. & Canada was driven by declines in select service brands, which offset nice gains in luxury along with calendar shifts impacting group. Third quarter group RevPAR decreased 3% while leisure was up slightly and business transient was down slightly compared to last year.
Business transient was further impacted by government RevPAR declining 14%. Globally, RevPAR growth was again strongest at the higher end as high-end consumers have demonstrated resilience to macroeconomic uncertainties and continue to prioritize traffic. Luxury RevPAR rose 4% as performance weakened down the chain scales. Our portfolio is well positioned to benefit from outperformance at the upper end as 10% of our rooms are in the luxury segment and another 42% are in the full-service premium segment. By customer segment on a global basis, leisure transient continue to lead RevPAR performance, rising 1%. Business transient RevPAR was flat and group RevPAR declined 2%, reflecting timing of events.
As Leeny will discuss further, RevPAR growth is anticipated to accelerate from the third quarter, with RevPAR expected to increase 1% to 2% in Q4 compared to the prior year. Full year 2025 RevPAR is still anticipated to rise between 1.5% and 2.5% year-over-year.
We also still expect strong net rooms growth in 2025 and beyond, as owners continue to show a preference for our brands. Despite higher construction costs and the challenging financing environment in both the U.S. and Europe, we still have excellent momentum in our global signings. During the first 9 months of the year, signings reached a record year-to-date level.
Our pipeline grew to a new high of more than 596,000 rooms at quarter end with over 250,000 pipeline rooms under construction. Conversions remain a key driver of our portfolio expansion, reflecting the many revenue and cost-related benefits of being part of the Marriott ecosystem. Conversions accounted for around 30% of both signings and openings in the first 9 months of the year.
We remain keenly focused on driving growth and are being in more places around the world with the best brands and experiences. In September, we launched outdoor collection by Marriott Bonvoy, which includes post card cabins and trail barn hotels. This new portfolio offers guests unique outdoor-focused stays with easy access to popular activities like skiing, snowboarding, biking and hiking.
We also announced the U.S. debut of Series by Marriott less than 3 months after the brand's initial launch with an agreement to convert 5 select-service hotels in major U.S. cities. As largest global lodging loyalty program, Marriott Bonvoy serves as a powerful engine for guest engagement and bring significant value to our owners and franchisees.
Membership grew to nearly 260 million members at the end of September, up 18% year-over-year. The power of Marriott Bonvoy is evident across our many adjacent businesses, including Marriott Bonvoy boutiques, Marriott Media Network, Homes & Villas by Marriott Bonvoy and our portfolio of 32 co-branded credit cards across 11 countries.
Our U.S. cards are by far the largest contributor of our credit card fees. Our current U.S. deals were signed in 2017 and extended in 2020 and we are currently in active discussions with our current credit card partners. Our best estimate right now is that we could have new deals in place, sometimes next -- sometime next year that reflect the increased relevance of Marriott Bonvoy and the significant growth of our global lodging portfolio.
On the technology front, we continue to progress in the multiyear evolution of our property management, reservations and loyalty platforms and the deployment of new cloud-based systems across our global portfolio, which we believe will enable Marriott to have an industry-leading technology stack, leveraging best-in-class technology architecture and proprietary innovations this tech transformation is expected to deliver a new ecosystem of capabilities and revenue-driving opportunities on property.
Owners are excited about the potential top and bottom line benefits at their hotels. The first few hotels recently started to transition onto the new systems and associates have shared very positive feedback about the new capabilities and how they empower them to deliver on the customer experience.
We plan to continue deploying our systems to hotels around the world over the next few years. We're also excited about increasingly leveraging AI across our business with a focus on areas like content creation, augmented business intelligence for associates and more efficient processes that help associates deliver elevated customer experiences.
Before I turn the call over to Leeny, I want to thank our fantastic teams around the world for all that they do. Their commitment and perseverance are invaluable to our continued success and among the many reasons I remain incredibly optimistic about Marriott's future. Leeny?
Thank you, Tony. Our results today demonstrate the power of Marriott's business model and the numerous levers driving our earnings growth. Despite continued macroeconomic uncertainty and modest global RevPAR growth, our third quarter adjusted EBITDA rose 10% and our adjusted EPS grew 9%. As Tony noted, third quarter global RevPAR increased 50 basis points, in line with expectations, driven by nearly 1% ADR growth, offsetting a 30 basis point decline in occupancy. .
Third quarter total gross fee revenues increased 4% year-over-year to $1.34 billion. The increase primarily reflects rooms growth and strong co-branded credit card fee growth. Co-branded credit card fees rose 13%, reflecting robust card acquisitions and meaningfully higher global card spending as well as the timing of point transfer promotions.
Fees from our international cards, which continue to ramp nicely, rose nearly 20%, driven by particularly strong performance in Japan and the UAE. Incentive management fees, or IMF, totaled $148 million higher than previously anticipated, down 7% year-over-year. The change was primarily due to declines in the U.S. & Canada, reflecting some large hotels undergoing renovations in the third quarter this year and certain hotels in Florida benefiting from insurance proceeds in the third quarter last year.
Owned, leased and other revenue, net of expenses, surpassed expectations, I think, 16% compared to the prior year. The year-over-year increase was largely driven by contributions from the Sheraton Grand Chicago, which we purchased in the fourth quarter last year as well as improved performance at other hotels in the portfolio.
Third quarter G&A declined 15% compared to last year's third quarter, which included a $19 million operating guarantee reserve for a U.S. hotel. The year-over-year decline also reflects timing and lower compensation costs as we continue to benefit from the work we did last year across the enterprise to enhance our efficiency and productivity.
The strong growth in gross fee revenues and owned leased and other net coupled with the decline in G&A led to adjusted EBITDA increasing 10% to $1.35 billion, above the high end of our guidance.
Now let's talk about our outlook. With ongoing economic uncertainty, we expect global RevPAR to increase 1% to 2% in the fourth quarter. The acceleration in global RevPAR growth from the third quarter to the fourth quarter is partially due to calendar shifts and onetime events. RevPAR growth is anticipated to still be meaningfully stronger internationally than in the U.S. & Canada, and higher-end chain scales are expected to continue to outperform lower-end chain scales.
As we look ahead to next year, while we're still working on our budget, our preliminary view is that 2026 year's year-over-year global RevPAR growth could be similar to the 1.5% to 2.5% growth expected this year. Growth is expected to a gain internationally than in the U.S. & Canada. And next summer's World Cup, could contribute around 30 to 35 basis points to full year global RevPAR growth.
Turning to this year's P&L in the fourth quarter, gross fee growth could be in the 4% to 5% range. Compared to prior expectations, this outlook reflects slightly lower expectations for IMF and fees on F&B revenues in Asia. Fourth quarter IMF are now expected to rise in the low to mid-single-digit range, partially reflecting the timing of some fees that shifted to the third quarter.
Full year IMFs are anticipated to be around flat with last year. Fourth quarter RevPAR fee growth will still be impacted by the timing of residential branding fees, which are expected to be down year-over-year. Fourth quarter adjusted EBITDA is expected to increase 7% to 9%.
For the full year, we expect gross fees to increase around 4.5% to 5% year-over-year. Full year co-brand credit card fees are now anticipated to grow roughly 9%, primarily reflecting stronger-than-expected third quarter performance. Timeshare fees are still expected to be around $110 million, and full year residential branding fees are now anticipated to decline around 20%, a meaningful improvement compared to expectations at the beginning of the year, reflecting the continued success of our residential business and the volatility in the timing of residential project sales.
Owned, leased and other revenue, net of expenses, is expected to total around $370 million. 2025 G&A expense is anticipated to decline 8% to 9% to $975 million to $985 million. This decline reflects roughly $90 million of above property savings from our enterprise-wide initiatives to enhance our effectiveness and efficiency across the company that is also expected to yield cost savings to our owners.
Full year adjusted EBITDA could increase between 7% and 8% to $5.35 billion to $5.38 billion. Full year adjusted EPS could total $9.98 to $10.06. Our full year adjusted effective tax rate is expected to be just over 1 percentage point higher than a year ago, given the shift in earnings to higher tax rate jurisdictions. Our underlying full year core cash tax rate is still anticipated to be in the low 20% range.
Our 2025 net rooms growth is still anticipated to approach 5%. As we look ahead to the next few years with our strong momentum in global signings and conversions in particular, we still expect global net rooms growth in the mid-single-digit range. Full year total advertisement spending is expected to be roughly $1.1 billion or $1.45 billion, you include around $350 million for the citizenM transaction. Our capital allocation philosophy remains the same, committed to our investment-grade rating, investing in growth that is accretive to shareholder value, and then returning excess capital to shareholders through a combination of a modest cash dividend, which has risen meaningfully over time and share repurchases.
We're pleased with the company's strong year-to-date cash flow performance and outlook. Given strong cash flow generation, we expect full year capital returns to shareholders to be roughly $4 billion while maintaining our leverage in the lower part of our net debt to EBITDA range of 3 to 3.5x. The operator can now open the lines for questions. Please ask us 1 question each so we can speak to as many of you as possible. Thank you.
[Operator Instructions]
We'll take our first question from Shaun Kelley with Bank of America.
2. Question Answer
Tony or Leeny, obviously, the language around the credit card program and renewal conversation there is new. So I think we're going to field a lot of questions on the parameters of what that deal could look like. So obviously, these things are delicate while they're in negotiation. But maybe you could put it in perspective, a couple of things for us. One, just current size of the program; two, how we should think about maybe what's on the table or what be renegotiated relative to maybe some of the growth rates that you saw back when you combined the programs and did the renegotiation back in 2017. I think just some parameters around that would be helpful.
And then third, if I can sort of add it into the general gist. Earlier late in the year would be helpful just because it could be a meaningful earnings contributor. So just any timing refinement would be useful, too.
Thank you, Shaun. Well, the good news is you've been asking for a few quarters, so I'm going to make you happy that we talked about it. That news, I'm probably not going to give you the specificity you want for exactly the reason you described that we are still -- we are in active and fluid negotiations.
But maybe I can give you a little bit of atmospherics around how we're thinking about it. And then if it would be helpful, I might ask Leeny, just to remind you about how the mechanics of the program work. As we said in the prepared remarks, we're in active discussions with our current partners. The power of Bonvoy, the value of Bonvoy owing to our customers, the strength of the portfolio and the brands, the broad array of experiences that we offer. Without question, make us one of the most attractive customer groups in any industry for our partners in financial services as they think about credit card products.
Number one. Number two, as Bonvoy continues to grow, that growth translates to more cardholders, more spend. And we expect to see that reflected in growing co-brand credit card fees. And you heard Leeny talk a little bit about that. And then I would just remind you that when we did the deals originally in 2017 and then extended them in '20, the value that Marriott Bonvoy brings to these partnerships has grown exponentially.
So I mean, when we did the deal in '17, Bonvoy didn't even exist. We launched it in '19. The membership in our loyalty platform has more than doubled from 110 million members back in '17 to the nearly 260 million that we described earlier in the call. Since the end of '17, the number of co-brand accounts and global spending on our cards have both grown by about 80%. And our system size has grown from around -- or has grown around 50% from 6,400 properties globally back in 2017 to over 9,700 at the end of Q3. So with that, Leeny, I might ask you to remind Shaun and the rest of the participants just exactly how the mechanics of the program work.
Sure. And thanks for the question, Shaun, I think it's definitely too early to talk about potential upside from these deals. But I think kind of a reminder about how the basic economics of the credit card partnerships work is useful. Our credit card partners basically pay us overwhelmingly variable amounts with the funding mostly based on the volume of cardholder spend with some additional smaller payments based on items like number of free night certificates, et cetera, a number of loyalty program points actually purchased by cardholders. .
And it's really worth remembering that the co-brand card payments actually account for more than half of the Marriott Bonvoy program funding. And the co-brand financial services companies actually pay a higher amount per point than what our hotel owners pay. So it's an important part of the overall benefit to our hotel owners and frankly, to the power of Marriott Bonvoy and what we can provide in value to our Bonvoy members.
And then as you think about what then bodes into Marriott's income statement, obviously, we recognized revenue in our franchise schemes that gives a compensation for the licensing of our intellectual property. And so we take a royalty rate to earnings that is essentially a percentage of the total credit card funding.
And so as we move forward, well, it would actually, of course, not make any sense for us to talk about specifics in the negotiations. I think Tony was clear in pointing out the the increased relevance of Bonvoy overall. And we're very excited about the how our cards have done and how they continue to perform and are very optimistic about the outcome next year of these discussions.
And then I think, Shaun, your last question was you were hoping for some specificity on timing. Again, we are in the throes of negotiation. Hard to give you a specific other than to tell you, given the value we think these projects will unlock for our financial services partners for Bonvoy and our owner community and for Marriott International. The teams will work diligently to try to get them done as reasonably quickly as possible.
And just as a reminder about how we're performing this year, in 2024, our credit card branding fees were $660 million, and we're looking at that growing this year, 9% in 2025 from, again, the continued powerful of the credit card partners and Marriott Bonvoy.
We'll hear next from Michael Bellisario with Baird.
Can we dig into the health of the franchise, I think just this year, you've reduced loyalty chargebacks, you've expanded your renovation scopes framework, I think, to our brands. And obviously, RevPAR has slowed. So I guess two parts. What are owners still asking for what else can you provide them to ensure that economics remain attractive, and you can go back to your mid-single-digit net unit growth target?
Yes. So there's a lot in that question. I'll try to unwrap. I think the fact that through the first 9 months of the year, we have on a global basis, achieved a record signings. It is indicative that I think we're hitting the right mark with the owner and franchise community. .
We are focused on driving enhanced top line performance. And we think that, that's one of the most compelling features of technology transformation journey that we're on. We think that represents some really exciting opportunity to continue to drive top line. The reduction in the loyalty charge-out rate was an example of an ongoing effort to identify across the landscape opportunities to reduce affiliation costs. And then we continue from the work we started last year, not just to lower corporate G&A expense, but to look for opportunities for margin enhancement across the portfolio.
And I'd just add to that, that as we do all the normal comparisons of our affiliation costs against our competitors, we believe we have the lowest affiliation costs relative to revenue in the industry, and we expect that our economies of scale to continue to work on improving that even more.
We'll go now to David Katz with Jefferies.
One of the observations is the investment spending has sort of moved up to the high -- I think the higher end of the range for what the guidance was before. I can venture some guesses as to what's driving that, but I'd love to have you sort of unpack that a little bit. And in particular, give us some color on key money and how that is trending because I suspect that's one of the drivers there. .
Yes. Well, thanks, David very much for the question. I'm happy to. As you remember, when we talked at the beginning of the year, we talked about these expenses, these investments breaking up into roughly 3 fairly even categories, which is key money, tech investments and then CapEx expenditures in our owned, leased and existing portfolio.
And from that standpoint, it's actually not development-related key money. The increase is really around clear visibility around the nondevelopment-related expenditures. So for example, the timing of tech transformation investments, owned, leased CapEx, timing, investment in our existing hotel base when there may be a particular asset sale, et cetera.
So in that regard, it's really not reflective of any sort of change in our key money philosophy or actually the amounts that we're spending relative to key money. As you know, very often, the deals that you signed or for hotels that are either converting over the next year or so or for new build hotels, which then don't actually open for several years. And the comments that we've made about our key money used in new unit development are actually quite consistent in terms of both amounts and the way that we're using it.
We'll turn now to Dan Politzer with JPMorgan.
I wanted to go back to the 2026 outlook, the 1.5% to 2%, 2.5% RevPAR growth. I mean it seems like you guys are kind of extending or assuming a status quo mostly hold here, but maybe you can unpack that a bit in terms of what you're seeing across leisure, business transient and group for next year? And any kind of color on pacing there, too.
yes. sure. Absolutely. We'd be happy talk about that. So first of all, just a reminder that we have talked -- we said in our prepared remarks, we continue to expect that U.S. will be lower than international and that overall, broadly speaking, we'd expect it to be roughly the same globally. I will say that we would expect the U.S. to end up slightly higher next year than this year, and a lot of that benefit is related to the World Cup. .
So when you think about the World Cup next year, having a very healthy impact on U.S. and Canada that from that standpoint, we expect 30 to 35 basis points globally is heavily squarely in the U.S. and Canada benefit side of things. When I think about group, I think it is, again, very encouraging to see that our group pace for next year is up 7%. That's similar to a year to a quarter or 2 quarter ago. And actually group pace for the U.S. is up 8%. So I think -- as we look into next year, I do agree with you that I expect leisure to continue to be a stronger performer on a relative basis and in particular in the upper chain scales. But overall, a fairly similar environment globally.
Yes. And I might just reemphasize the comment I made in the prepared remarks, and that is to remind yourself of the distribution of our portfolio with 10% of the rooms in the luxury tier and another 42% in upper upscale. We've had questions the last couple of quarters about the sustainability of the high end and to post another quarter with 4% RevPAR index leading the charge, I think, is a pretty powerful illustration of the strength and appetite of that luxury consumer.
We'll go next to Conor Cunningham with Melius Research.
Sorry to go back to the credit card for a quick second here. Can you talk about the benefits of being between Amex and Chase? Is there -- is there anything that that's helpful having 2 partners rather than one? And then if you could just high-level talk a little bit about the opportunity there. Like is it further -- is there just like a scale opportunity from having 2 different providers in general?
Yes. Thanks for the question. Happy to take it. We are obviously delighted with the success of the dual insurer strategy we've had since 2017. Having 2 issuers, it's really the success of that strategy is demonstrated by the growth of our branding fees and our partners' contributions to the loyalty program. And you heard Leeny provides some context to that. Going with the dual issuer approach gives us access to what we think are 2 very complementary customer bases, gives us the ability to achieve really broad market coverage while providing customers with a unique set of choices. So we think it's a really powerful opportunity for us. It also gives us or gives our cardholders greater trial and point transfer sales with their proprietary card base.
We'll go now to Stephen Grambling with Morgan Stanley.
Just wanted to dig into the pipeline a little bit. I think you touched on this a little bit in your intro remarks, but it looks like you had a sequential improvement in the under construction in particular, also grew pretty substantially year-over-year. So just curious where some of that strength is coming from? And if you've seen any kind of change in the environment from changes in rates or otherwise?
Yes. Sure, absolutely. First, I'm going to point out, Stephen, what has continued -- which continues to be a real trend, and that's all around conversions. So the momentum around conversions has not stopped, and that obviously feeds into our under-construction pipeline in a material way. .
And we fully expect 1/3 of our room openings this year to be conversion rooms. And frankly, when you look at our signings that trend, it's not doing anything except staying the same, if not actually moving up a little bit. So I think that's very encouraging as you look at rooms growth.
But when you talk about the under construction pipeline is probably a good reminder that in the U.S. that Marriott has kind of the leading share of both signings for new build construction hotels as well, it's actually what's under construction at 29% of signed and 28% of under construction.
And we did see a pickup in Q3 of rooms going under actually digging the shovel in the ground. But I would say overall, the trend is fairly similar. We are still meaningfully below construction starts for compared to 2019. And when you think about the environment, we don't see a major trend. Clearly, as you look at dropping rates that should help. We are seeing a bit of a pickup in asset sale transactions in proven markets with proven brands. But I would say we still need to see more improvement on the financing environment to see a dramatic pickup in new build construction starts. But again, every little bit of momentum is appreciated that we are seeing a little bit.
We'll go next to Patrick Scholes with Truist.
In relation to the last question, can we drill down a little bit about the development -- the latest trends in the development environment and APAC and China?
Yes, sure. So basically, we're thrilled with what we see in terms of both rooms growth and continued signings in Asia. Let me talk first about Greater China, again, broadly speaking, both areas are seeing double-digit rooms growth and continued disproportionate share of signings as we move forward. So when you look at the pipeline, I would say we've got a situation where in APAC, you've got 8% of our existing rooms while 15% of our pipeline and in Greater China 11% of our existing rooms and 18% of our pipeline.
So really quick progress there. And they have different situations where in APAC, you've got a number of economies that are growing rapidly and meaningful need of greater lodging supply to meet the demand growth. And so when we think about markets like India, Indonesia, Japan, we just see continued outperformance for Marriott as compared to our competitors in signing new deals across all the chain scales.
We're continuing to do lots of premium deals there, but also now seeing more extension down into the upscale and even mid-scale space. In Greater China, it's obviously a little bit of a different story where there, while we see the same big increase in signings growth. It is much more concentrated in the upscale tier. And from that standpoint, you're seeing investors appreciate the relatively lower volatility and lower unit cost for developing a hotel as compared to a luxury hotel in a Tier 1 city, for example.
So as we see the continued growing strength of our brands in Greater China, the demand for a strong model that has the power of Marriott Bonvoy and also very competitive affiliation costs and operating costs, those brands are doing particularly well. So we've seen very strong improvement there.
And again, just as a reminder from a Greater China perspective, we are right now still seeing a bit higher percentage of domestic travelers than we did pre-COVID in the low 8 percentage. And I think it's a good reminder that our hotels provide jobs for Chinese citizens. They're overwhelmingly for Chinese customers. And as our brands grow in strength, you are seeing this growth across markets and across chain scales for Marriott International.
And Patrick, just to quantify some of that greater China momentum that Leeny described. Year-to-date through the end of the third quarter, our room signings in Greater China are up 24% year-over-year.
We'll hear next from Brandt Montour with Barclays.
I was hoping we could double-click on business transient. It doesn't sound like you guys are baking in a dramatic recovery in the fourth quarter or your comments on '26, but trends did seem to sort of worsen as of late. So just wondering how much of that was the government shutdown or government-related and ex government, have you seen trends stabilize or any sort of green shoots there you can talk about?
Yes. Let me give it a try. The global business transient in the quarter was effectively flat, but there was a sequential improvement versus Q2 when global BT was down 2%. And Global BT RevPAR, if you exclude government, to your point, was actually up 1% year-over-year, but we saw government transient down 15% year-over-year. And I think as we look into 2026, a little bit more of the same, the larger companies that make up BT, we're seeing actually pretty encouraging strength but you are seeing a bit of hesitancy from some of the SMEs as they try to navigate the volatile economic environment.
And the only thing I'll add is that on a -- from a kind of relative basis of the larger corporate BT versus the small and medium-sized businesses, we did see relatively more weakness in the smaller and medium-sized businesses, which, as you might imagine, has a bit greater impact on our select service brands.
Your next from Aryeh Klein with BMO.
Going back to the credit cards, there's been some pretty big program renewals for premium cards at both Capes and AMEX with their own offerings. I'm curious if you view that as competition in any way? And what, if anything, that might mean for the upcoming?
Yes. Listen, I think it's not limited to those companies. There is a broad recognition across the financial services players about the strength and the long runway for travel-related spending. Certainly, in the context of the discussions we've been having with our partners. We think those cards can exist and be complementary, but it's something that will be incorporated into the ongoing discussions.
We'll hear next from Richard Clarke with Bernstein.
I guess you gave some helpful color on how you're using AI artificial intelligence internally. Just any comments on the sort of external use, making your hotel discoverable, bookable through ChatGPT and other platforms. Do you see that as an opportunity? Is that something that's being worked on at Marriott?
Yes. Without question, when we think about our distribution strategy broadly, we are increasingly certain that AI platforms can and will be helpful new distribution channel for us. more and more guests are going to use them for trip suggestions, trip planning.
While the search and the commerce models are still, you could argue in their infancy, we are certainly optimizing the content across our platforms to take advantage of GenAI services. Our channel strategy broadly is designed to ensure we've got broad reach across all traditional and emerging channels. And certainly, generative AI, Agentic AI falls squarely in that emerging category.
We'll turn now to Duane Pfennigwerth with Evercore ISI.
Wanted to ask you about any changes you're seeing in underlying seasonality. One of the things we've heard from the airlines has been a shift in the underlying seasonality to Europe, a little less focus on peak summer, July and August and better trend in the fall with October seeing more demand versus maybe the pre-pandemic period. I wonder if you're seeing this elongated peak seasonality too? And can you just remind us how much of your Europe demand comes from U.S. point of sale?
Yes. While Leeny's pointing that, I want to give you the precise number, I'll give you maybe a more anecdotal answer. I've been on the road for the last 6 or 7 weeks. I was in a few cities in Europe, I was in Rome and Milan and Venice. And walking around in October in those markets felt like the traditional rounds in June and July. I do think some of that is weather related. I was in Florence talking to our teams there, and they said the pretty significant press coverage about elevated temperatures during traditional peak season caused a bunch of rebookings into the fall. .
As I talk to our operators across Europe, there is certainly a view that the season, it's extending earlier into the spring and later into the fall. And Leeny and I were in Japan for the opening of our new JW Marriott in Tokyo. And I think we saw the same thing there, a really strong extension of peak season into the fall.
Yes. So just from a just straightforward numbers perspective, the mix of U.S. customers in Europe in Q3 this year was 36%. For the full year last year, it was 33%. So there's not really a huge shift. I think, generally speaking, looking to see if there are any other of kind of categories that look meaningfully higher. And just a little bit more from certain other parts like APAC, et cetera. But I'd say overwhelmingly, pretty similar.
I would have thought that with FX with the weakening dollar that you might have seen more of an impact, but we still saw a very strong summer results. And then just as a reminder, there were certain events that happened in Q3 a year ago as compared to this Q3, like the Paris Olympics, which I think also is just a point to mention. But from an overall seasonality, we've got the boomers, obviously, traveling all over, but I'd say no major shifts.
We'll go next to Smedes Rose with Citi.
I just wanted to go back to the rooms growth expectations. Just a little bit, just because we keep hearing a lot of discussion, which we have for some time now around kind of the Canada economy the lower end consumer not doing that well, and we certainly see it showing up in kind of select service, limited service RevPAR numbers and that softness, I think, in general, is expected to continue.
Do you have a sense of how developers in the U.S. are thinking about returns on that kind of products have they come down? Do you feel like you'll take more share given the strength of your brands within what is being built or -- just kind of curious like how does the developer decide to put a shovel on the ground now, given what we're seeing at least on the revenue side?
So I'm going to talk about 2 effects of this, and one is on conversions and one is on new build because I do appreciate the opportunity to have a little advertisement regarding our growth in mid-scale. We've only been in the mid-scale space a couple of years. We've already got 200 rooms open, and we've got well over 200 more in the pipeline in the mid-scale space across our Studio Red, City Express and Four Points Flex.
Hotels.
Hotels Yes. And in the U.S. and Canada, for example, we've got 150 mid-scale hotels in the pipeline. So it's really very excited about the opportunities there. And to your point, we actually see meaningful interest in the conversions to our brands for the strength that we provide relative to revenues as well as extremely competitive affiliation costs.
I think on the new build side, there continues to be a host of factors that have meant that there is a bit more reluctance and put this is around expectations on interest rates, i.e., when might it be that money is cheaper on the financing side and when the constraints around exactly how much debt and equity you have to be put in, whether that will change.
Now we've also got the reality that you've seen labor cost and construction costs also have gone up meaningfully over the last few years. And so seeing those moderates be helpful as well. That being said, we continue to see a steady drumbeat of new hotels going under construction. But I think we all have to recognize that compared to 2019 when the financing costs were close to 0, that it is a different environment.
But we think from an attractiveness of the asset standpoint that it still fits many of the qualities for a limited service hotel, where you see strong cash on cash yields, fairly steady performance over time and a good environment. So I think some of this is about standing on the sidelines and waiting to go back in rather than not doing the deals at all.
We'll go now to Lizzie Dove with Goldman Sachs.
I just wanted to ask if you have any kind of appetite for whether it's kind of small tuck-in M&A or partnerships similar to kind of citizenM. And if so, if there's any kind of areas of the portfolio you'd be looking to kind of fill out more?
Sure. So at the risk of being repetitive, I'll give you the answer I've given you in the past, which is I don't think the team feels any burning need to chase M&A in pursuit of scale. Thankfully, we enjoy industry-leading scale. We'll apply the same lens that we've applied historically to opportunities that may present themselves.
And the lenses we have applied if we see a geographic area that we think represents real opportunity for growth and/or represents an important outbound demand generation market, and we are dissatisfied with our pace organic growth, we might look for an opportunity.
If we scan our brand architecture and we see a gap that we think is more effectively filled by a tuck-in M&A acquisition versus the launch of an organic platform, we would consider it there. But again, I think we'll be quite deliberate and will apply same financial rigor that we always do and as was evidenced in a deal like citizenM.
We'll turn now to Meredith Jensen with HSBC.
Maybe following on a little bit from what Richard and Lizzie asked. On the launch of the Bonvoy Outdoor, I was hoping you might speak a little bit about how this sort of dedicated digital vertical within Bonvoy might sort of serve as a framework for future loyalty sub kind of ecosystems or if this was more opportunistic given that homes and villas and some of the properties were already on a sort of separate platform for digital integration. And maybe just to add on to that, if sort of looking at these platforms like citizenM or the outdoor platform sort of shift your way of thinking about digital distribution in a broader sense.
Yes. Let me give it a try. The -- some of this is really inexorably linked to the central reservations transformation, which we think will be quite reflective of how our customers want to shop. So the ability to search our portfolio through passions as opposed to simply a geographic search. Homes and villas is a good example of that. Outdoor collection is a great example of that. So rather than saying I want to go to Costa Rica or I want to go to Hawaii, I made search surfing options within the portfolio. And the new central res system will give our guests a seamless ability to do that. citizenM, I would view it a little more traditional. It's a terrific product, but I think that will likely benefit from a more traditional geographic search. .
I think the only thing I would add is as you talk about kind of the broader view of what our digital channels provide and how we think about that platform, obviously, we want people to be coming to the Bonvoy platform and then being able to do their shopping and their communication with us however they choose, whether it's by city or whether it's by activity.
But one thing just as a really critical piece that we view an ultimate critical component of it is that we control the experience that our customers have. And that is where we really want to be the providers of fantastic experiences of being able to communicate with them about what they want, what they need, how they want that to go. And so while yes, the digital shopping is very important. At the end of the day, the face to base person-to-person way that people experience their lodging stays is something that we feel very strongly about, and we'll want that to be part of the overall advantage.
And ladies and gentlemen, with no further questions at this time. I'd like to turn the floor back over to Tony Capuano for any additional or closing comments.
Great. Well, thank you all again for your continued interest and coverage of Marriott. Leeny and I have both been on the road quite a bit. We have some extraordinary hotels and some new additions to the portfolio. Our teams continue to be as passionate as engaged as you would hope, and we look forward to seeing you on the road and hosting you. Have a great afternoon.
Thank you. Ladies and gentlemen, that will conclude today's event. Thank you for your participation. You may disconnect at this time, and have a wonderful rest of your day.
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Marriott — Q3 2025 Earnings Call
📊 Quartal auf einen Blick
- RevPAR: Global +0,5% YoY (RevPAR = Revenue per Available Room; ADR = Average Daily Rate).
- Bruttogebühren: $1,34 Mrd. (+4% YoY).
- Adj. EBITDA: $1,35 Mrd. (+10% YoY).
- Adj. EPS: +9% YoY.
- Rooms & Loyalty: Systemweite Zimmer +4,7% YoY auf >1,75 Mio.; Marriott Bonvoy ~260 Mio. Mitglieder (+18% YoY).
🎯 Was das Management sagt
- Wachstum: Starkes Development: Pipeline >596.000 Zimmer, >250.000 Zimmer im Bau; Konversionen ~30% der Signings/Openings.
- Plattform & Tech: Mehrjährige Migration zu cloud‑basierten Property/Reservation/Loyalty‑Systemen; erwartet Umsatzeffekte und Owner‑Vorteile.
- Bonvoy & Karten: Bonvoy‑Armee treibt Card‑Gebühren; aktive, aber vertrauliche Verhandlungen zu neuen Co‑Brand‑Deals, möglicher Abschluss nächstes Jahr.
🔭 Ausblick & Guidance
- Q4 RevPAR: +1% bis +2% YoY; Full‑Year 2025 +1,5% bis +2,5%.
- Gebühren & EBITDA: Full‑Year Bruttogebühren ~+4,5–5%, Q4 IMF und F&B‑Timing berücksichtigen; Q4 Adj. EBITDA +7–9%; Full‑Year Adj. EBITDA $5,35–5,38 Mrd.; Adj. EPS $9,98–10,06.
- Kapitalallokation: Kapitalrückflüsse ~ $4 Mrd., Ziel Net‑Debt/EBITDA 3–3,5x. Hauptrisiken: makro‑Unsicherheit, US/Canada‑Schwäche und Unsicherheit über Kartendeals.
❓ Fragen der Analysten
- Kartendeals: Haufthema; Management gab Atmosphären (Wachstum, Mitglieder, höherer Wert seit 2017), aber keine Deal‑Parameter oder festen Timing‑Zusagen—Verhandlungen laufen.
- Owner Economics & Konversionen: Analysten fragten nach Renovations‑/Chargebacks; Management betonte Konversionen, niedrigere Affiliationskosten und Effizienzmaßnahmen als Hebel.
- Pipeline & Investitionen: Fragen zu Under‑Construction und Key‑Money; Antwort: Pipeline robust, Anstieg bei Investitionsausgaben eher timing‑getrieben (Tech, Owned CapEx), keine grundsätzliche Änderung in Key‑Money‑Philosophie.
⚡ Bottom Line
Ergebnis beat: EBITDA‑ und EPS‑Wachstum trotz moderatem RevPAR‑Zuwachs. Wachstumstreiber sind Portfolio‑Expansion, Konversionen und Bonvoy‑Monetarisierung; potenzieller Upside durch Kartendeals bleibt positiv, aber zeitlich ungewiss. Für Aktionäre: solides cash‑generierendes Geschäftsmodell mit moderatem operativen Momentum und klarer Kapitalrückfluss‑Strategie, jedoch abhängig von makro‑Trends und Verhandlungen mit Kartenpartnern.
Marriott — 2025 BofA Gaming
1. Question Answer
Good morning, everyone, and thanks for joining us for our second panel of this morning. So it's my pleasure to welcome Tony Capuano, President and Chief Executive Officer of Marriott. So Tony...
Thanks for having me. Good to be back.
So we didn't get our pleasantries at the front end. So now I got to ask you on stage. Last year, it was Silverbacks in the jungle of, you know, what...
No, that was in Rwanda.
Rwanda, okay. So where does the CEO of Marriott spend his summer this year?
Yes, much more time we were very lucky to have a family farm in Tuscany. So I was there a bit. And then out of Rome, we launched the newest Ritz-Carlton Yacht Luminara, and so I was on one of the practice voyages for 3 days from Rome to Syracuse to Malta. And it was all over social media. I'm sure you saw, I was the least famous person on the Board by a wide margin, but it was great and the ship is beautiful.
Now is that time for the really important wedding that was going on in that...
No, no the Wedding is coming. Wedding is next May. I have a little more time...
Okay. So -- and the Ritz-Carlton Yacht collection interesting timing, right, given some of us got the pleasure of doing a tour back in April. So maybe for the kind of quick -- this is the third -- that's the third ship of the fleet. What's kind of the response and how are you...
Yes. The response is terrific. This will be the first ship that has Asian itineraries, so there's an enormous amount of enthusiasm about that. And in some ways, I think about these ships, the way I think about an iPhone, right? The iPhone 1 was great until you got your hands on the iPhone 2. So the design of the ships is very iterative. So the first ship was 149 cabins. Ships 2 and 3 are 224. So a little bigger. I think we got the pool decks right. I think we got the food and beverage right, but it's a stunning vessel.
So what's the #1 in demand amenity on a Ritz-Carlton Yacht? For a set of people who all want the best, what are they kind of -- what are they looking for...
Yes. I think the food and -- really bespoke food and beverage experience is at the top of the list. And I thought it was quite interesting. The biggest debate as the construction was wrapping on the first ship, there was a space where there was a portion of the team that said we should do a single malt scotch and cigar bar, and a lot of other members of the team said nobody will use it, that's silly. Ultimately, the first group prevailed. We programmed it into the first ship. They ended up having to expand it twice because it was so popular. So they have a beautiful one on Luminara, the third ship.
Fantastic. I don't smoke cigars. But I would do that -- I think the single malt scotch...
Don't go in there, it will smell like you smoke cigars.
So all right. Let's zoom out. Let's take us through. It's been a few months since everybody has kind of gotten [indiscernible]. And obviously, we're all tracking what's going on with the data to the extent possible. But do the 30,000-foot level view first. How are you feeling about the world, you get a chance more than anyone in this room to speak with global business leader and political leaders. So just set the tone for us in terms of how does it feel out there right now?
Yes. So all things considered feels pretty good. The -- we obviously find ourselves in a world that has a fair amount of uncertainty from a macroeconomic perspective, from a sociopolitical perspective. And obviously, Marriott and the sector more broadly thrives in times of certainty and stability. So that creates some measure of challenge. We may talk about this a little bit, particular challenges for the lower income end of the spectrum. But we just -- we're looking at July numbers. Global RevPAR was up almost 0.5 point in July. Flat in the U.S. and Canada, as you might expect, up about 1 point internationally which is exactly where we thought we'd be at the end of Q2. So we feel pretty good about that. Group continues to be quite promising. The strength of demand for luxury continues to be very sturdy. So all things considered, I think we're feeling pretty good.
I think there was a hope on the demand side as we left that second quarter earnings period, thinking that this could get a little bit better from here, right? It's like -- I think a big part of that is just maximum leisure, a little bit more group compression. It's a bit of a wonky calendar, as I'm sure you know and we nerd out about. But just -- anything that you can kind of point people to on either the demand front or the booking front post Q2 that is getting little bit better?
Yes. I'm -- we're obviously looking at some of the demand patterns in a post Labor Day environment. Tiny little bit of uptick in BT, a little bit of an uptick in leisure transient. But it's early. So -- and those booking windows are so short. It's hard to really hang your hat on it. We talked in the Q2 call a bit about group. We have better visibility in the group because of the longer booking window. We talked on the Q2 call about [ '26 ], group volume being up about 8%, which was a [ full ] point higher than where we were a quarter prior. So those are encouraging as well.
And then I mentioned luxury. If you look at July, revenue for luxury in the U.S. and Canada. Our biggest market, was up 6%, up 4% globally. And so this may go to some questions you have about this bifurcation of the consumer. But from my perspective, the really good news that high-income consumer whether accurate or perception, they feel more insulated from some of the macroeconomic turbulence that we talked about, and they continue to prioritize spending on travel and experiences. And it's coming through in the data.
So let's go there. The kind of high load dynamic is the theme, right? We pull it out. I think -- one thing is Wall Street looks at it is you're now in a spot, which is fairly rare, where it's positive in one segment actually negative in the other segment, which doesn't -- again, it's because of where we're floating in terms of that organic growth level. But just you also get lots of consumer data, lots of credit card data, lots of information. Help us unpack like why is this happening? Because it is -- as somebody study these patterns for a while. It's a bigger disconnect and it's been going on for a little longer then I think sometimes makes us comfortable.
Yes. I suppose there's a few things. You're right. I mean the terrific partnerships we have Chase and American Express on the credit card side. On the long list of benefits of those relationships, we get really great real-time insights into how consumers are spending. At the high end of the income spectrum those consumers continue to prioritize spending on travel and experiences. We see it in the performance of the luxury portfolio, it sets us up really well given our industry leadership, both in terms of footprint and pipeline and luxury.
At the other end of the spectrum, it's not that profile or that demographic doesn't want to travel, but they are feeling more directly the impact of some of these economic headwinds. One of the really interesting things we see in our business, because of that impact I think it's one of the reasons you're seeing more softness on the demand side in the lower chain scales. But within our portfolio, one of the really encouraging signs we've been seeing, our teams are doing an amazing job hanging on to rate, right? You've been through lots of cycles like I have, and there is often a reflexive response to chase occupancy at the expense of rate. Our teams are really working hard to maintain rate even in those chain scales that are challenged from a demand perspective, that's obviously, I think, a great long-term strategy and also does -- goes a long way to helping us preserve margins in that chain scale.
The other thing -- the other dynamic at play, at least in the U.S., which is our biggest market, about 2/3 of government demand that we accommodate is accommodated in the select brand hotels, and that's down double digits.
That was exactly what I was going to go. So let's think about the select service chain [indiscernible] because one thing that is unique because we actually think those lean a bit more towards corporate, right, especially small and medium-sized businesses, which was a big engine coming out of COVID on the growth side. So what's happening there because we do see this when we just -- you just look at [ STR ] index chain scale data. You see the same bifurcation, which again -- so what are corporate leaders telling you at those 2 different levels. At the large corporates, how are they feeling about the world? And is that different than what the small and medium...
Yes. It's not a perfect analogy, but -- maybe one of the ways I think about it, you've got the high income transient customer continuing to feel optimistic and demonstrating that optimism in their travel spend. That's sort of the case with the larger multinational corporate accounts that we have. You go to the other end of the spectrum, the lower-income transient consumer is a little more nervous, and that's reflected in the performance in the lower chain scales. Similarly, some of the smaller business clients have that same level of hesitation.
Okay. So one more question on sort of the demand world. But the group calendar, you mentioned, obviously, 2026 shaping up so strongly. Marriott is not alone in this. I think every company we're seeing there. So what's driving that? Like do we expect that trend to kind of come back in as we get a little closer and we're just booking a little further out right now? Or is there something else going on like what...
It's a good question. I think I've talked to you in the past. We do 2 events every year, the association masters and the corporate masters, each of which we bring about 400 of our biggest group clients, the meeting planners for our biggest corporate clients or for our big association clients. And you're hearing a few trends from them. Number one, as they're planning for '26, most of them -- they're in budget season now, but they're going to the budget table with increased travel budgets.
They are hearing from their constituents, maybe we have a corporate policy about business transient travel with some limitations, but the frontline leaders in those organizations say, I need to be on the road, I need to be with my customers. I need to be with my colleagues from around the country or around the world, and group meetings are a powerful vehicle to try and achieve that.
So -- now I want to transfer over to the development side, right? I mean obviously, I had you've worn and know super well. Help us think through the same pressures because now a few years post pandemic we know that the curve on the U.S. supply growth has come down a lot. What is the development community saying right now? What's their level of enthusiasm because we could also see where the world out there, the optimism -- look at things like the stock market, obviously, as your sort of your fear and greed gate, looking pretty good on the green side, should -- does that correlate with what the developers are saying?
Yes. You almost have to look by region of the world, but I'll start with the U.S., where I think your question really lies. The biggest impediment to driving historic volumes of new construction are the construction cost environment and the nature of the construction debt that's out there. The good news is deals are getting financed. They're not at the leverage that our partners would like. They are at higher interest rates than our partners, which they could capture. But deals are getting done. And the deals that are getting financed, the new build deals have the sort of common DNA you would expect.
They're in great locations. They have really strong brand affiliations, and they are with developers who have long-standing demonstrated track records of successful execution. Feels to us, I mean, if you look at the data at the end of Q2, we had the largest under construction pipeline in the U.S. and Canada, our biggest market and the most rooms under construction in the U.S. and Canada. So we feel like we're getting a disproportionate share of the opportunities that are out there.
But some combination of hesitancy around desire for a more stable macroeconomic environment and the construction cost environment and the cost of financing are resulting in not the sort of volumes that we were accustomed to.
And what are the complexity of these deals, right? So one thing -- I know Marriott has done really well is when the capital stacks get difficult, you come in, you create solutions. You saw for big full-service AW Marriott City Center major projects. But that world has changed a lot. It feels like a last 5 years?
It has, but I was just -- I had my senior leadership retreat, and we were at the new Gaylord Pacific out -- just south of San Diego. I'm pretty sure I know my friend, Bill Hornbuckle is here somewhere, so he made dispute. But I think at one point, it was the biggest hotel under construction, maybe certainly in the country, maybe in the world. And that's a great illustration of our ability to execute on these really impactful assets, right? It strengthens our lead in the big-box convention network, it strengthens our ability to sell rotations through those Gaylord hotels for groups that can only be accommodated in a set of hotels. So we will continue to be creative and aggressive for those sort of needle-moving projects.
But for the bulk of deals that are being done, generally feels like we've gravitated down the chain scale map a little bit, at least in the U.S. More select service, I think the extended stay select service. So what product types is Marriott leaning into? I know StudioRes, I think, is a big initiative...
Yes. StudioRes is big. We opened our first one this summer down in Fort Myers, and the data is only anecdotal because it's so soon. I said, how is the intent to recommend data look. And they said it's fantastic. I said great. They said, we have 5 surveys so far. So it's a little early to gauge much, but it's off to a good start. I think we've got another 20 or 30 under construction and the same number in the pipeline behind that. So we're getting really good traction there.
What's the back all for developers that makes these prototypes work? And how have you kind of improved that relationship maybe in that speed to market?
Yes. StudioRes is an interesting one, because I think it's maybe in my time with the company, one of the best illustrations of co-creation of a product with some of our most prolific and aggressive development partners. So you think about groups like Noble and Concord, they were really shoulder to shoulder with us as we solved for a prototype that not only resonated with that mid-scale extended stay guests but also solving for an economic model that generated returns they found attractive.
So then let's kind of do the journey around the world a little bit on the development landscape. So the place I want to start though is...
I guess, China? Yes.
It's like -- I mean, we could just have you host at this point?
Yes. China is fascinating. It's obviously a critically important market for us. It's our second biggest market. I was there not long ago in Shenzhen, opening our 600th hotel in China, St. Regis there. We've got another 400 or 500 in the pipeline behind that. So really important market for us. It's a really interesting set of circumstances right now. In terms of the operating environment, they've got some of the same macroeconomic challenges, some of the same consumer confidence challenges and that bifurcation as well. The high income households in Greater China are absolutely traveling, but they're outbound traveling, which is why you see markets like Japan for us with high double -- high teens, low 20s sort of RevPAR because it's that high-income outbound Chinese traveler.
The lower income Chinese traveler who is doing more domestic travel, they're feeling that same impact from the headwinds. So it's a tough operating environment in the short term. At the same time, you look at our signings in the first half of the year, we were up 20%. And so one of the things it demonstrates is that development community in Greater China fundamentally believes in the long-term prospects for travel and tourism across China. And they're not trying to time those investments for the right week or month or quarter. They're making long-term investment berths.
So would you consider that development environment even despite the macro volatility unchanged from a year ago? Because it felt like a year ago, same pattern but there was this kind of confidence in the fact that some of the money and the capital that sits behind these projects was looking at a different time frame than current -- still the same or a little bit more...
Yes. I mean for us, we're seeing an acceleration. Now how much of that is an acceleration of the gross number of volume or whether we continue to take share which is my instinct, but we are seeing an acceleration.
And conversions. So we're starting to hear about like a generational shift that first vintage of a lot of Chinese hotel build-out starting to come back to market as a possible opportunity...
It's a great point. I mean as you know, conversions are a huge part of Marriott's growth story until relatively recently, it was sort of the one-off exception that we would do a conversion in China. The vast majority of our deal volume continues to be new construction, 70% or 75% of that volume is in the select brands, which is an exciting development for us, because it opens up a lot of the secondary and tertiary markets. But we are seeing a volume of conversions that is meaningfully ahead of what we've experienced historically.
And now that was extend that kind of around the world, both -- other international markets you'd pick or you'd highlight on the development side? And then same thing for where our conversions working today and what brands are in demand?
Yes. I think about our strategy a little bit. I was just in Singapore with our APAC team, which has the entirety of Asia except Greater China. And we were having a conversation with the team. If you rewind back to when [ BRIC ] was the most important acronym many years ago, I think many of the big lodging companies over indexed on China and India. And to be sure, we made a big commitment to those markets. In fact, we're the biggest lodging company in India right now and growing rapidly.
But we didn't make those decisions to the exclusion of the balance of the markets across the region. And so we've got tremendous activity in Japan. We've got tremendous activity in Vietnam, tremendous activity in Indonesia and so -- I think the APAC region broadly is a really compelling set of markets in terms of unit growth. Similarly, Middle East, we're seeing great volume. And across much of Europe, we're seeing good volume as well. It's really a conversion story there because you obviously don't have the volume of greenfield development sites in many of the -- certainly, the gateway cities.
And it was -- was it last year or 2 years ago where we had -- I think it was 2 years ago where we had the MGM deal announcement, which I think was actually coincided with this exact...
I think that's right.
This exact morning. So help us kind of think through both that special partnership, and we will have Bill here a little later today to talk about it on their side, and I know they're really pleased with how it's performed. But also just that -- what these kind of partnership opportunities mean and are there other things in your future?
Yes. You're asking it much more elegantly than some. Usually, people say, are you going to do more of these deals when and what are they going to look like? It's a really unique transaction. I mean, when you step back and look at it from 100,000 feet, essentially, you took the biggest lodging company in the world and the biggest gaming company in the world and pulled them together to take advantage of their respective strengths. I'll be anxious to hear Bill's perspective. But certainly, from our perspective, in terms of transient volume generation, in terms of group generation -- lead generation, which I think in some ways, has been the most pleasant surprise from their side, they obviously had a very robust group business there.
And I think when we really -- we got the deal done and we started to compare notes there was not as much overlap as they had expected, which was great news for them because there were deep pockets of potential group clients that they weren't necessarily penetrating in the fashion that they would like. It's been a huge win from our perspective for Bonvoy, it's obviously one of the most desirable destinations in the world and to be able to offer that to our transient guests is a big win.
And the group piece, we shouldn't skip over. I think when I'm at the association or the corporate masters, often the meeting planners kind of jokingly, I always say to them, what can we be doing better for you? And they say, why can't we book 15 years out? And they say a little bit tongue in cheek, but I think the issue is if you're running one of these huge associations with peak night of 2,500 rooms, it's a relatively short list of destinations that can accommodate what you want to do year in and year out. And so to add 37,000 rooms to add 5 million square feet of state-of-the-art meeting space in a highly desirable easily access destination was a big, big win for how we think about our multiyear group sales approach.
You're going to F1 this year?
I am going to F1 this year.
Miami or Vegas?
I'm going to go to Vegas. I happened to be -- I was traveling in Australia, and so I went to the first race of the season in Melbourne, which was amazing. That's the only one I've made this year.
Is Bonvoy a sponsor?
We are -- we're a big sponsor of the AMG Petronas Mercedes team.
All right. So you [indiscernible]...
[indiscernible] When I was in Melbourne, I met their newest driver Kimi, who's 18 years old, very nice young man. Of course, I was a fan because he's Italian and we were chatting with him for a bit. And he said, I'm sorry, I've to run, I have to finish my homework, still finishing [indiscernible] but they have been such a terrific partner for us.
Let's kind of transfer over to some area specific initiatives. First place I wanted to go was -- when I look back on Marriott, you made a pretty unique and probably a very difficult decision to streamline some corporate decision-making and some of your different reporting lines. That was probably back in the late fall of last year when...
Well, I think it was most of the year last year, we were working through that.
But as a CEO, I'd love to just get a little view inside the tent now that we can talk about this sort of thing about what drove that decision at the EC member. Why was now the right time? Because as we look at it, hard decisions are often made when the permission is granted, meaning times are tough. A bit unique to do it at that point in time...
Yes. Although, I actually think it's the perfect timing to do it, right? We look across sectors. We see companies that are under pressure from shareholders or activists or something else. And they're often forced into these exercises not on their own timeline in a really compressed way where they can't be as thoughtful as they might like on their own. I actually think when you're operating from a position of strength, it's the perfect time to do it, number one.
And number two, I think it's the responsibility of every company out there. You look at the best companies and the best leaders in the world. Every morning, they wake up and they say, is our strategy right and they stress test the strategy. Are the objectives that are aligned with that strategy, the right objectives? Do we have the right paths to achieve those objectives? Is the work that we're doing across the enterprise impactful in our pursuit of those objectives.
And if you shine a bright light on it, and the answer is no, you got to have the courage to either pause or even eliminate some of that work. And for the work that is mission-critical, challenge yourself every day. Are we doing it as efficiently and effectively as possible. Are we embracing technology in a way that enhances our efficiency? Are we using technology to create capacity whether that's internally or guest-facing capacity for our associates and their interaction.
And so I often get asked, are you going to do it again? I think we should be doing it every day, right? That was a sort of a spike in the EKG, but every day, the challenge I've given our leaders around the world is to ask themselves those questions.
As a leader, when you look back, what was the most impactful change? Was it freeing up responsibility for some people to move up in the organization, was it the way the reporting lines work with some of the owners? What's been some of the feedback to you...
[indiscernible] pick 1. Maybe I'll pick 2. I think number one, the level of empowerment that's pushed to the continents. [indiscernible] had great foresight to look at the pace at which we were growing our global footprint and saying, a model that involved a lot of command and control from center probably was not sustainable given the pace of our global growth. And so this was a big leap forward in terms of empowering those continents to use their local market expertise and make decisions in real time. I'd say that was one.
I would say, two, we had been on a couple year exercise to make sure we really understood the depths and breadths of our talent bench and start to put together very prescribed development plans for our highest potential talent. Almost the entirety of those identified high potentials, sound spots in the new organization. And again, this is anecdotal, but the feedback I get from those young leaders is I'm more energized than I've ever been about my career prospects at Marriott because I now see paths to continue to be more and more impactful to the company's future.
You mentioned the role of technology, so let's touch on that. You obviously are in the midst of a multiyear journey here. Just give us kind of the quick update on where we sit and what's being rolled out because it's actually some of this, I think, to the select service brands?
Yes, later this year, it will be rolling out. We -- for anybody that was disappointed because they tried to book a room in Antarctica. We had a made-up hotel in Antarctica, where we started to do some of our testing, that went swimmingly. As a result, we've got some other hotels in testing right now. We are up to our eyeballs in testing functionality with an eye towards starting to roll out the platforms later this year across many of our select brands.
So it would be the first Marriott in Antarctica, right?
It would, yes.
Okay. 7 continents, we got them all...
I may still count it in NUG, but not real. But yes, it's exciting for us. And it's exciting, I think, I always describe our job for our company is we are serving 3 masters, if you will, our own associates, our guests and our owner community, and the transformative impact of this technology initiative, I think, is significant for each of those groups. For our associates, this term of swivel chair of having to look at multiple screens goes away. It creates capacity for them to be more deeply engaged with our guests on property. It gives them a wealth of information on a single screen to help them better care for our guests.
For our guests, similarly, they're going to get more time kind of face-to-face eye to eye with our associates. They will get the benefits of more immediate credit for their stays, abilities to confirm upgrades, abilities to confirm connecting rooms, all those sorts of things that our friends at the airlines have gotten travelers accustomed to. And then I think for our owners, both on the top line and the bottom line, some really exciting margin opportunities.
I think most of the focus you hear is around technology innovation driving margin enhancement and to be sure that's an opportunity. I think what gets talked about less than I'm quite excited about is some of the top line revenue. And the reason I say that, if you look at our platform today, it's great if you want to go book a room. But you think about the breadth of offerings that we have to make available to our guests, food and beverage, spa, golf, retail, it is not as seamless as we would like it to be. And this is a consumer base that's grown up on Amazon. So they are accustomed to shopping across multiple storefronts and dropping those purchases into a single card, that's a good proxy for how our guests will book, not just their room, but every facet of that stay with us, which I think represents a meaningful revenue upside for our owners.
You can't possibly do a technology conversation anymore without asking the obligatory AI part -- here comes. I really would love you to touch on how do you think this is going to be most impactful, especially to where you were just going a little bit that customer journey because I think the whole way people search for maybe interact with travel is changing here. So I know there's going to be the standard we're going to save more data and programming back of house. But you're now probably starting to really think about how this is impacting at the front end of that travel journey and how Marriott gets found or Bonvoy gets found from the customer perspective. So can you get those dots.
Of course. Yes. I would say maybe we have 2 parallel streams of activity that are both really exciting in the AI space. One, 1.5 years ago, maybe 2 years ago, we stood up this AI incubator and that's where we're running some proof of concepts on some smaller projects, but things that surprise you. How can we incorporate AI into the concierge function, those sorts of things. But then the other more transformative, which is where I think you were going, is thinking about in the future when every traveler has their own AI agent who has over time, learned more about them and their families travel preferences, and they're using that to plan the entirety of the travel journey.
How do we incorporate that and how we think about selling the products and services that we have available. So we're talking to lots of prospective partners. We're talking a lot about how do we ensure that it is still most compelling to book with us but make it seamless with these Agentic AI tools.
So put you on spot, are you using it in your day to day or using it like how and what's the interaction like?
We've rolled out at headquarters Microsoft CoPilot, but I use that all the time. I think it's fascinating. And then with ChatGPT, I play around with it a lot. I figure -- I'd rather doom scroll on that and TikTok or Instagram. But I do think these are tools that you have an intellectual curiosity about them, but they are going to be impactful to every business out there. And so the challenge we have as leaders is to really think about how you take advantage of these tools and remind yourself how rapidly they're evolving.
I read something the other day, there was an executive that runs Google's AI team. And he suggested that in the last 5 quarters, they have 30 years of progress on their AI business. And so it's moving at a breakneck pace that requires us to be deeply engaged across every facet of our business.
Do you think there's a gap or a change where the discovery process, right, or your -- the way you've kind of engaged with kind of traditional media and getting acknowledged? Is there a gap or a moment where those -- where we haven't yet connected those 2 pieces where -- they don't know you well enough to know you, but the old tools, the paid search, the click paid like that isn't working either...
And it's an interesting question. The evolution, you talked about our technology transformation. And remember, it's the transformation of our 3 most important platforms. Of course, reservations, of course, PMS but also the loyalty platform. And I do think in many ways, the Bonvoy platform is the secret weapon that goes to the core of your question. That -- use whatever descriptor you want. You could argue Bonvoy is our most important brand. You could argue it's the connective tissue that pulls together this really diverse broad portfolio of brands and geographies.
And I think that's the most powerful tool we have at our disposal. If we continue to evolve it in the way that we are to make sure the traveling public, whether they are part of our 0.25 billion members or they are folks that are early in their travel journey, that they understand the depth and breadth of the Marriott offerings.
I know I'm using it now for -- just the recommendations on the margin, right? It's on the trip, but you're looking for -- what do I fill in the gap on this [indiscernible] to your point on the concierge front. It sounds like it's an absolute no-brainer. So Tony, thank you for the time.
Thanks again for having me.
Thank you for coming.
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Marriott — 2025 BofA Gaming
Marriott — 2025 BofA Gaming
📌 Kernbotschaft
- Stimmung: CEO Anthony Capuano bezeichnet das Umfeld als „verhält‑nismäßig gut“, aber von makro‑ und geopolitischer Unsicherheit geprägt.
- Nachfrage: Klare Zweiteilung: Luxus und High‑Income‑Reisende robust; niedrigere Ketten‑Segmente und staatliche Nachfrage (Select‑Service) zeigen Schwäche. RevPAR (Revenue per Available Room) Juli: +0,5 Punkte global; US/Kanada flach, international +1 Punkt.
🎯 Strategische Highlights
- Luxus & Pipeline: Ritz‑Carlton Yacht‑Flotte wächst (dritte Yacht Luminara, 224 Kabinen, erste Asia‑Routen); Luxus bleibt Nachfrage‑treiber.
- Wachstum & Entwicklung: Größtes Under‑Construction‑Pipeline in US/Canada; China‑Signings H1 +20%, 600. Hotel in China eröffnet; Conversion‑Geschäft nimmt zu.
- Produkt‑Innovation: StudioRes: erster Standort in Fort Myers, ~20–30 Projekte in Bau/Pipeline; Co‑Creation mit großen Entwicklern.
- Tech & Loyalty: Bonvoy als „Secret Weapon“; globale Plattform‑Transformation und AI‑Pilotprojekte (AI‑Incubator); Microsoft CoPilot am HQ, Rollout neuer Reservierungs-/Loyalty‑Plattform später im Jahr.
🔭 Neue Informationen
- Gruppenbuchungen: 2026‑Gruppenvolumen laut Management deutlich besser (vorher kommunizierte +8% für bestimmte Buchungsfenster wurde bestätigt).
- Finanzen/Guidance: Keine neue offizielle Finanz‑Guidance oder revisionspflichtige Kennzahlen im Gespräch vorgestellt.
- Partnerschaften: Erwähnung der MGM‑Partnerschaft als signifikanter Hebel (zusätzliche Kapazität und große Meeting‑Flächen), keine neuen Transaktionen angekündigt.
⚡ Bottom Line
- Implikation: Marriott profitiert von starker Luxus‑ und Gruppen‑Nachfrage sowie hoher Entwicklungs‑Aktivität in Kerngebieten; Druck in Select‑Service und bei staatlicher Nachfrage kann kurzfristig Margen/Revenue belasten. Technologie‑ und Loyalitätsinvestitionen sowie Konversions‑Pipeline stützen mittelfristiges Wachstum, Anleger sollten jedoch Zins‑/Kapitalkosten‑Risiken und Nachfrage‑Bifurkation im Blick behalten.
Marriott — Q2 2025 Earnings Call
1. Management Discussion
Good day, and welcome to the Marriott International Q2 2025 Earnings Conference Call.
[Operator Instructions]
Please note, today's call may be recorded. And it is now my pleasure to turn the conference over to Jackie McConagha, Senior Vice President of Investor Relations. Please go ahead.
Thank you. Good morning, everyone, and welcome to Marriott's Second Quarter 2025 Earnings Call. On the call with me today, Tony Capuano, our President and Chief Executive Officer; Leeny Oberg, our Chief Financial Officer and Executive Vice President, Development; and Pilar Fernandez, our Senior Director of Investor Relations.
Before we begin, I would like to remind everyone that many of our comments today are not historical facts and are considered forward-looking statements under federal securities laws. These statements are subject to numerous risks and uncertainties as described in our SEC filings, which could cause future results to differ materially from those expressed in or implied by our comments. Unless otherwise stated, our RevPAR occupancy, average daily rate and property level revenues comments reflect system-wide constant currency results for comparable hotels and all changes refer to year-over-year changes for the comparable period.
Statements in our comments and the press release we issued earlier today are effective only today and will not be updated as actual events unfold. You can find our earnings release and reconciliations of all non-GAAP financial measures referred to in our remarks today on our Investor Relations website. And now I will turn the call over to Tony.
Thank you, Jackie, and good morning, everyone. Marriott reported strong second quarter financial results this morning, ahead of our previous guidance during a period of notable macroeconomic uncertainty. The company's pipeline reached a record level and net rooms grew 4.7% since the end of the 2024 2nd quarter. Second quarter global RevPAR rose 1.5%. Our industry-leading portfolio continued to gain share and our RevPAR index, which is already at a substantial premium to peers, rose again in the quarter.
International RevPAR rose over 5%, led by growth in both APAC and EMEA. RevPAR in APAC rose 9%, driven by strong ADR growth and higher demand from international guests. Key markets like Japan and Australia saw double-digit RevPAR increases. Second quarter RevPAR in EMEA rose 7% on solid increases in both ADR and occupancy with strong transient demand from both in-country and cross-border guests. Despite June being impacted by the conflict in the Middle East, second quarter RevPAR rose over 10% in the Middle East and 4% in Europe.
With its high reliance on U.S. travelers, CALA was impacted by weaker leisure and government-related demand. But strong ADR, especially at our luxury hotels drove RevPAR up 3%. RevPAR in Greater China declined 0.5% year-over-year due to the weaker macro environment with lower business and group results, though our properties continue to gain market share. RevPAR in the U.S. and Canada region was flat year-over-year and grew nearly 1% when adjusting for the Easter shift. RevPAR growth was again strongest at the high end with luxury RevPAR up 4%, and it weakened going down the chain scales where results came in below our prior expectations.
Second quarter U.S. and Canada select service and extended stay RevPAR declined around 1.5% year-over-year, primarily due to a decline in government demand as 2/3 of government revenues are in the select service segment as well as weaker demand from smaller business customers. Across chain scales, group RevPAR in the U.S. and Canada was also softer than previously anticipated, primarily due to fewer near-term bookings and elevated attrition rates. Looking at RevPAR by customer segment, leisure transient grew the fastest this quarter with leisure transient RevPAR rising 3% globally and 1% in the U.S. and Canada.
Group RevPAR rose 2% globally and 1% in the U.S. and Canada. Second quarter business transient RevPAR declined 2% globally and in the U.S. and Canada, in part because of the shift in Easter timing. With ongoing economic uncertainty, we now estimate full year RevPAR growth to be in the lower end of our prior range, an increase between 1.5% and 2.5% over last year. Leeny will share more details on our outlook during her remarks. We still expect strong net rooms growth in 2025 and beyond as owners continue to show preference for our brands. Even with higher construction costs and the challenging financing environment in the U.S. and Europe, second quarter deal signings rose 35% with every region signing more projects than in the same quarter last year.
As a result, our pipeline grew to a record of over 590,000 rooms at the end of the quarter with 40% of those pipeline rooms under construction. Conversions remain a significant driver of growth, representing nearly 30% of both room signings and openings during the first half of the year. As we continue to focus on being in more places with the best brands and experiences, we are making excellent development progress across all of our chain scales. With their highly efficient operating models and strong value propositions, our existing mid-scale brands, City Express by Marriott, Four Points Flex and StudioRes are attracting significant interest from owners. At the end of the second quarter, we had around 200 open mid-scale hotels with another nearly 200 in the pipe. In May, we announced the global launch of our latest collection brand in the mid-scale to upscale segment Series by Marriott.
We created Series by Marriott to bring established quality regional hotels into our portfolio and to further our reach among value-conscious travelers, provide additional choice for our existing Marriott Bonvoy members and guests and offer more affiliation opportunities and growth for local owners. In conjunction with the launch, we announced a founding deal to affiliate the firm portfolio, which has over 100 open and pipeline hotels across India with Series by Marriott. We also recently closed on the acquisition of the innovative Tech Forward lifestyle brand, Citizens. We see meaningful opportunity for global growth for both of these recent brand additions. At the upper end of the chain scale, we continue to expand our leading global luxury portfolio, where our distribution of nearly 168,000 rooms across 670 open luxury properties is currently over 40% larger than our next closest competitor.
This year, we plan to open an additional 27 luxury properties, and we have an additional 270 projects in the pipeline as we look to provide new opportunities to deliver bespoke experiences in iconic destinations. Recent notable highlights include the openings of the all-inclusive W.Putacana and the JW Marriott Creek Resort and Spa. And last month, we celebrated the inaugural voyage of Luminara, the third addition to the Ritz-Carlton Yacht Collection. Delivering exceptional guest experiences helps fuel the growth of our powerful global loyalty program. With an acceleration in enrollments, our Marriott Bonvoy loyalty program grew to nearly 248 million members at the end of June. Marriott Bonvoy member penetration rose again reaching a record of 69% of rooms globally and 74% in the U.S. and Canada. In June, we announced the introduction of the Marriott Media Network, a media network that will help brands connect more meaningfully with guests across their travel journey. Leveraging our leading scale and Marriott Bonvoy loyalty program Marriott Media Network will allow advertisers to use our deep insights into traveler behavior and preferences to reach high-value audiences through curated touch points like the Marriott Bonvoy app and in-room televisions.
Everyone has likely seen the news that Leeny will be retiring from Marriott in March of next year. As you all know, we needs an incredible leader with an unwavering commitment to excellence and the creation of shareholder value. It has been an absolute privilege to work with her, and I am one of the many, many people who will miss her greatly when she retires next year. Leeny will remain the company's CFO through the filing of this year's 10-K in early 2026, and I am pleased that upon her retirement, 2 long-time veterans will succeed Leeny. Jen Mason, our current Global Officer, Treasurer and Risk Management will become our CFO; and Sean Hill, currently the Head of Development of APAC will become our global head of development. I'll now turn the call over to Leeny. Leeny?
Thank you, Tony, and thank you for your kind words. This was a hard decision and very bitter sweet, and it's never easy to leave a company and job that you love. I have the utmost confidence in Jen and Sean and look forward to working with them on a smooth transition. As Tony noted, I've not leaving anytime soon. So now let's talk about our financial results and outlook.
Second quarter global RevPAR increased 1.5%, driven by nearly 2% ADR growth, offsetting a 30 basis point decline in occupancy largely reflecting declines in U.S. and Canada select service hotels. Average daily rate has held up well in most regions, demonstrating excellent revenue management across our system despite short booking windows. Second quarter total gross fee revenues increased 4% year-over-year to $1.4 billion. The increase reflects rooms growth in higher RevPAR and co-branded credit card fees partially offset by an $8 million decline in residential branding fees related to the timing of unit sales.
Incentive management fees, or IMF, rose 3% to $200 million in the second quarter with roughly 2/3 earned by international hotels. Higher IMFs in all international regions were partially offset by declines in the U.S. and Canada, primarily due to some large hotels undergoing renovation. Owned, leased and other revenue net of expenses was ahead of expectations, and rose 14% compared to the prior year, largely driven by contributions from the Sheraton Grand Chicago improved performance at other hotels in the portfolio and favorable currency impacts. Second quarter G&A declined 1% year-over-year, primarily due to lower compensation costs as we continue to benefit from the work we did last year across the enterprise to enhance our efficiency and productivity.
Our adjusted EBITDA rose 7% to $1.42 billion. Now let me talk about our third quarter and full year 2025 outlook. With ongoing economic uncertainty, we expect global RevPAR to be flat to up 1% in the third quarter and up 1.5% to 2.5% for the full year. our full year RevPAR growth is still expected to be meaningfully stronger internationally than in the U.S. and Canada, even with greater China RevPAR still anticipated to be around flat compared to last year. The luxury and full service segments, where we are extremely well positioned, accounting for over half of our open mobile rooms are expected to continue to nicely outperform lower-end chain scales.
Globally, fourth quarter RevPAR growth is anticipated to accelerate from the third quarter, in part due to holiday shifts and the timing of certain large events. Examples include the positive impact of the Paris Olympics and the Euro Cup in the 2024 3rd quarter, the positive impact of the Republican and Democratic conventions in the 2024 3rd quarter and then the negative impact of the U.S. presidential election in the 2024 4th quarter plus F1 in Singapore is shifting from the third quarter last year to the fourth quarter this year. At the end of June, on a global basis, revenues for group, the customer segment where we have the lowest visibility we're pacing down 2% for the third quarter and pacing up 6% for the fourth quarter reflecting some of these calendar impacts.
Full year 2025 revenues were pacing up 3% below the pace we saw a quarter ago primarily due to fewer near-term bookings. However, group bookings for future periods have strengthened, with group revenues for 2026, pacing up 8% in the U.S. and Canada and globally, up from 7% a quarter ago. On a global basis, for the full year, we now expect leisure transient and group RevPAR to grow in the low single-digit range business transient RevPAR is now expected to be around flat year-over-year with government demand expected to remain weak.
Government room nights in the U.S. and Canada were down 16% year-over-year in the second quarter, more than in March, but do appear to have stabilized around these levels. Turning to the P&L. In the third quarter, gross fee growth could be in the 2% to 3% range. Third quarter growth will be impacted by the timing of residential branding fees, which are expected to be down significantly year-over-year. IMF are expected to see declines around 15% in the third quarter, largely reflecting tougher year-over-year RevPAR comps, continued renovations at some large properties in the U.S. and Canada region and the receipt of business interruption insurance proceeds at certain Florida hotels in the last year third quarter.
Fourth quarter IMS are expected to increase in the mid- to high single-digit range partly due to easier comps as a result of hurricanes impacting some Florida hotels last year as well as improved performance at renovating hotels. Full year IMFs are anticipated to be flattish to slightly down year-over-year. Third quarter adjusted EBITDA is expected to increase 5% to 7%. For the full year, with a reduction in the upper end of our RevPAR range, we now expect gross fees of $5.37 billion to $5.42 billion, up 4% to 5% year-over-year. For the full year, co-branded credit card fee growth is still expected to be a couple of hundred basis points lower than a nearing 10% growth in 2024, and timeshare fees are still expected to be around $110 million.
With a shift in the expected timing of sales for certain properties, full year residential branding fees are now anticipated to decline around 30%. Owned leased and other revenue, net of expenses, is now expected to total $360 million to $370 million, primarily reflecting the flow-through of second quarter results. 2025 G&A expense is still anticipated to decline 8% to 10% to $965 million to $985 million. This decline reflects the expected $80 million to $90 million of above property savings from our enterprise-wide initiative to enhance our effectiveness and efficiency across the company that is also expected to yield cost savings to our owners.
Full year adjusted EBITDA could increase between 7% and 8% to $5.3 billion to $5.4 billion. Full year adjusted diluted EPS could total $9.85 to $10.08. Our full year adjusted effective tax rate is still expected to be roughly 1 percentage point higher than a year ago, given a shift in earnings to higher tax rate jurisdictions. Our underlying full year core cash tax rate is still anticipated to be in the low 20% range. Let me also share some sensitivities to help with modeling, the sensitivity of 1% change in full year 2025 U.S. RevPAR versus 2024 could be around $35 million to $40 million of total RevPAR related fees. The impact of a 1% change in full year 2025 global RevPAR versus 2024, assuming equal changes across all hotels around the world could be $50 million to $60 million.
Our 2025 net rooms growth is still anticipated to approach 5%. As we look ahead with our strong momentum in global signings, we still expect long-term global net rooms growth in the mid-single-digit range. Total investment spending is still expected to be $1.36 billion to $1.46 billion or $1 billion to $1.1 billion, excluding $355 million for the Citizen M transaction. Our capital allocation philosophy remains the same. We're committed to our investment-grade rating, investing in growth that is accretive to shareholder value, and then returning excess capital to shareholders through a combination of a modest cash dividend, which has risen meaningfully over time and share repurchases. We're pleased with the company's strong year-to-date cash flow performance and outlook.
Given strong cash flow generation, we still expect full year capital returns to shareholders to be around $4 billion while maintaining our leverage in the lower part of our net debt-to-EBITDA range of 3 to 3.5x. Before ending our prepared remarks, Tony and I want to express our gratitude to our incredible team of associates around the world for their continued hard work and dedication. The operator can now open the lines for questions. Please ask just 1 question each so we can speak with as many of you as possible. Thank you.
[Operator Instructions]
We'll go first to the line of -- I'm sorry, Stephen Grambling with Morgan Stanley.
2. Question Answer
Leeny, I know you still have time, but congratulations, and thanks for all of your consistent insight and support.
Thank you, Stephen.
So I think we've talked about this in the past, but maybe this is a big picture question, but given all the advances in technology, particularly around AI, where are we in the technology transformation project as it relates to timing and spend, and what are some of the major changes both owners and travelers can expect to see over the next few years?
Sure. Thank you, Stephen, for the question. As you know, we are in the midst of a multiyear transformation of our 3 main systems loyalty reservations and PMS. We expect to start deploying the new cloud-based central reservations, PMS in the U.S. and Canada select service hotels later this year. The strategy is intended to do a few things. It's intended to meaningfully enhance the ease with which our associates are trained on those platforms. in turn, enhancing our competitiveness, particularly for next-generation future associates. It should make the experience for our guests, both on property and when they're engaging with our customer engagement centers, much more seamless, much more efficient.
And then from an owner perspective, it should drive both some opportunities to improve the efficiency of our operations, but maybe even more compelling the ability to better merchandise and sell the full range of products and services that we want to make available to our guests ideally representing some revenue upside for the owners. Pivoting to AI, I think I talked about this last quarter. We have stood up a Marriott AI incubator that is working on a variety of proof of concepts.
Some of those early proof of concepts were in areas like reimagining the concierge function where we think there's a real opportunity to take advantage. We're also looking at pilots in our customer engagement centers to help those agents navigate such a broad and diverse portfolio. As you may know, we've incorporated AI into the Marriott Homes and Villas platform. And while it's early, the early reaction of our guests has been terrific. And then we've also launched an ambassador trip planning tool that is fueled by AI. So lots of work going on in the AI space.
But again, all of it focused on, number one, serving each of the constituents that we serve every day. And number two, creating capacities for our associates to better engage guests.
And Stephen, just on your question about the funding of the project, for the tech transformation, the heaviest spend levels are really '24, '25 and '26. And as you know, there will be several hundred million that will go on to Marriott's balance sheet be paid off over time. But the delta is not huge kind of compared to normal, but probably is, call it, $100 million more than you might typically expect on the tech spend side for those years.
And we'll go next to the line of Shaun Kelly with Bank of America.
And Lenny, I'll pass along my sentiments as well. You'll be sorely missed when we get to that moment, but I think we have another quarter or 2 together. So appreciate all you've done.
But Sean, you can share those sentiments the next 2 quarterly.
It's just going to be a really long fare well. So. So Tony, what I wanted to go with my question was actually some of the implications on the one big beautiful bill. So obviously, some certainty here for the sort of broader kind of investment community and the way people think about it. But if you could put your development hat on for us for a second, given some of the expensing features in that legislation, I'm curious on whether or not you think this can drive some renovation capital to the space, possibly some more development or optimism on that side?
And then, Leeny, for you, anything on the Marriott corporate side in terms of interest deduction, accelerated depreciation or anything that would matter for Marriott corporate?
Yes. Thank you, Sean. Maybe I'll talk macro and Leeny can be a little more granular. In some ways, the best thing about the big beautiful bill is it's done, right? And so the level of uncertainty, both among consumers and among our owners and franchisees, improves meaningfully with the signature on that bill. Most of our owners, we've talked about this in the past, are long-term investors in the sector. They don't tend to jump in and out based on the ups and downs and what's going on in Washington. But I do think the stability that comes from no more talk about it and the implementation of the various components of that bill are a net positive for us.
With that said, the factors that our owners consider as they think about putting shovels in the ground are all around yields. And so to the extent that there remains uncertainty around tariffs, that will give them some measure of pause. But again, they're long-term investors. And so we've seen a bit of an uptick in the construction starts, certainly not to where we'd like to see it in pre-pandemic world.
We continue to see really strong and accelerating traction on the conversion front. You heard in my prepared remarks in just a quarter, we've seen our global pipeline of mid-scale doubled from 100 projects a quarter ago to 200 at the end of Q2. Leeny, I don't know if you want to add any color there?
Yes. So let's talk for a minute about the broader picture that you're asking about, Shaun. And clearly, as it relates to certain kind of depreciation factors, et cetera. That is one element that can be encouraging. But I think it's, again -- it's a broader picture about economic stability about interest rates, about kind of where the transaction market is and bid-ask spreads, et cetera. And I do think that with, as Tony said, the bill passing and hopefully, a more concrete view about where tariffs are going to end up, that we've got the possibility of the transaction market starts to open up some more is certainly helpful as we think about having some assets that we're finishing fantastic renovations, and we would like to recycle that capital. So from that standpoint, we're looking forward to opportunities on that front.
Thank you, and welcome next to the line of Dan Politzer with JPMorgan.
And Leeny, thanks for everything. I'm glad we'll help you for a bit longer though to help us out. I wanted to go zooming on the group business a bit. It seems like it's been choppier near term, but you mentioned 2026 is actually tracking a little bit better than even last quarter. Can you maybe unpack that a little bit in terms of what you're seeing in terms of lead volumes versus some of the deferrals possibly? And is it an actual change in the type of customer or booking that you're seeing? Or what exactly is going on there?
Sure. I'll give it a try. As you rightly point out, the -- a quarter ago when we gave you visibility into group pace for 2026. We were tracking up 7%. That's ticked up 100 basis points. We're now tracking at not a meaningful shift in distribution across the various sources of group. I mean as you know, we get 45-ish percent of all group comes from corporate. That seems to be staying pretty consistent. About 1/4 comes from association that is remaining fairly consistent as well. We are not seeing any sort of above normal volume of cancellations in the group segment.
I think in our prepared remarks, we may have mentioned a little uptick in attrition here in Q2 and into the back half of '25. But again, those at numbers for 2026 are really encouraging. I would -- the other thing I would say, we talked in response to one of the earlier questions about some of the fluidity in the macro environment. That's really, I think, been the driver and a little drop in the year for the year bookings, certainly in Q2 of this year and an expectation for the back half of the year.
And just to -- for one follow-up, when you think about how much of the drop in Q2 group relative to our expectations a quarter ago, not quite half was from attrition and the rest was from weaker in the quarter for the quarter bookings. So kind of a fairly even mix of the 2. And then as Tony said, I think some real uncertainty around the state of play in the economy. The other thing that's worth noting is that, obviously, with a number of both holidays and event shifting. That's also partly what you're seeing in the group outlook for Q3 and Q4 being different between those 2 quarters.
And we'll go next to Conor Cunningham with Melius Research.
Congrats, Leeny, on the retirement. I also look forward to getting some more insights over the next couple of quarters. But I was hoping you could talk a little bit about the Marriott media opportunity. I realize it's still very, very new, but other travel companies talk about this opportunity on media ads. And just a significant driver of profits and whatnot. And I'm just trying to understand the potential opportunity set ahead? Is it on the level of like a co-branded credit card contribution at full maturation? And maybe you could just talk about how you view it. Is it -- is it companies that are coming into Marriott ecosystem? Or is it an ad-based type platform? Just any thoughts would be helpful.
Yes. Conor, happy to talk about it. And I was with Peggy Boe and her team at [indiscernible] earlier this summer, where we did our official launch and certainly, if the early level of interest that we saw from prospective advertisers is any indication, I think we ought to be really optimistic about the future of the network. It's really fundamentally Conor, a network that helps brands connect with audiences throughout the guest journey.
It allows us to take both the deep insights we have into travelers and their preferences and then provide that guidance and then access for those advertisers across our digital platforms and our physical environments in our guest rooms to try and offer really bespoke campaigns that appeal to traveler interest. It's really too early to give you a sense of what the economics might look like. We're in very early days. But again, the level of interest, I think, has exceeded our expectations, and it gives us a lot of optimism about the future of the network.
The only thing I would add to that is we do expect to be sharing the returns with our owners as well. I think it's one of these great examples of complementary adjacent businesses that help our overall power of Bonvoy but also help the P&L of both the company and our owners.
And we'll go next to the line of Richard Clarke with Bernstein.
Just continue the thanks to Leeny. Been a pleasure working with you the last few years. I guess I just want to ask a question on the residential branded fees. It seems to be coming up every quarter as piece of volatility. And I guess investors in hotel stocks don't like volatility very much. So just your commitment to the residential business and how you're feeling about the long-term outlook in continuing to pursue that opportunity.
Sure. Thank you very much for the question. And I will kind of emphasize our excitement about this business. We are the clear leader in the branded residential business across a number of our brands around the world, and we are thrilled with what we see in terms of continued openings, continued strength of the prices that these units are selling for, which then feeds into branding fees for us, it's worth mentioning that we also do get management fees from these, which are in our base management fees. They are obviously a smaller amount, and they do not have the same volatility associated with them. But as an example, last year was $80 million. So while I hear your point about investors not liking the volatility of them, it's still not a huge part of our overall fee stream -- and this year, we now expect down to just from a timing perspective to be more like 30% down. That's actually better than it was a quarter ago when we had talked about them being down close to 50%. And again, in the big scheme of things, not such a huge impact on earnings, but they are high return on investment fees and typically also associated with a hotel next door and provide tremendous value to those hotels as well. So no, we are huge fans of our residential business, and I would be remiss not to thank that team for the extraordinary work that they do in delivering these results.
And Richard, the only other color commentary I would add, I talked both in my prepared remarks and in response to an earlier question about the continued strength we see in luxury. I think the impact that our branded residential business has on the perception of those brands, on the confidence in the quality and service delivery in those brands. Residential is a meaningful contributor to that growing lead that we enjoy in the most valuable tier.
And we'll go next to the line of Brandt Montour with Barclays.
I want to extend a heartfelt congratulations to Leeny. You'll definitely be missed. I wanted to ask about business transient trends, obviously, down in the quarter and low visibility within this business. But maybe if you could break out nongovernment business transient and just give us a sense on what you've sort of baked into your assumptions going into the third and fourth quarter within guidance. What are you hearing, Tony, from the larger corporates, especially that we know you have good relations with and what they're thinking?
Yes. So maybe I'll start with the government piece. just to ground you and remind you that last year, in full year '24, about 3% of global room nights and about 4% of U.S. and Canada room nights were U.S. government workers. That's federal, state, local. And we've done our best to try to estimate government adjacent room nights as well. And in the U.S. and Canada, we would guess that would be about another 1%. And it sort of scales by chain scale, meaning if you go to the select service scale, about 6% of room nights come from government, about 3% in full service and about 2% in the luxury tier, which maybe speaks a little bit to some of the trends that we've seen.
Talking more broadly about business transient, most of the corporates that we work with are, to a certain extent, I would characterize them as back to normal. A lot of the travel restrictions they had coming out of the pandemic are largely gone. You're seeing more and more return to the office, either voluntary or mandated. And I think that's having some impact on business transient volume as well. But the volatility and the uncertainty that both Leeny and I talked about in our prepared remarks appears to be the biggest contributor to the bit of softness we saw in the quarter.
And Brandt, to break out kind of your specific question about the impact without the government, globally, business transient RevPAR was down 1% if you exclude the government because government transient RevPAR was down 17% in the quarter. And that's a bit more than it was, say, in March of 2025. But it does appear to be kind of steadying out. So I think if you kind of unpack that a bit, you continue to see that BT apart from government is experiencing this kind of lower growth that fits what's going on with global economic activity, which is clearly lower than what was expected at the beginning of the year, but also not falling dramatically.
And we'll go next to Robin Farley with UBS.
Great. And I want to echo everyone's sentiment about Leeny as well. My question is on the pipeline and rooms under construction. Obviously, the development environment is different than it's been historically that looks like about 40% of your pipeline is under construction. And if we with change in how you count conversions, that would be somewhere in the 30% range. And if we think about how that was close to 50% kind of pre-pandemic or like what the old normal was. Can you help us think about what conversions as a percent of openings needs to grow to next year for to hit that same kind of mid-single-digit range in unit growth, just what conversions in the percent would have to grow to kind of offset maybe what's not kind of new being newly built?
So Robin, I think the best way to talk about this is the reality that conversions have been, call it, 30%, even a little bit over often a percentage of our signings for several years now. So you really -- it's not as comparable to the specific of the pipeline in 2019 because you've now seen some rolling years of these higher percentages of conversions that stay in your pipeline or in general, a shorter period of time.
So we would expect to continue to see over the next few years that we would have, call it, roughly 1/3 rounds opening that are conversion rooms at that includes adaptive reuse in Greater China, which are kind of a mix of new construction and conversion rooms and continue to see this strong amount of signings being in the conversion space. And as we look at a pipeline that is over 5% higher than a year ago, with, again, this heightened element of several years of conversions. We're confident that we're building the track record for this mid-single-digit net rooms growth over the next several years.
And Robin, the only thing I'd add 2 things to that. I would -- I think I mentioned this in my prepared remarks. We're just getting started in the mid-scale tier where we think there is tremendous opportunity. As I mentioned, the number of mid-scale deals in the pipeline globally doubled just from a quarter ago. And with the introduction of something like Series, that really enhances an effort that we've talked about the last few quarters around portfolio conversions, which is really encouraging to us.
Thank you, and we'll go to the next to the line of Duane Pfennigwerth with Evercore ISI.
As you think about the expected improvement from third quarter to fourth quarter, just a couple of assumptions I wanted to check with you. Is this primarily a domestic pickup? Or are there other regions of the world where you also expect sequential improvement and then relatedly, by segment, it sounds from your commentary, clearly, group -- the group pace is higher. Is that the biggest sequential driver? I mean our sense is BT is actually improving. Business travel is improving. -- we're in a peak leisure period now, so it's a little bit hard to measure. But how are you thinking about pickup for BT specifically into the fall?
Yes. So I think you make a couple of good points. And let me first talk about your broad question about Q4 over Q3, which is Again, the items clearly that we mentioned, clearly pointed out in the U.S. But you've also got things like easier comps in China as you move through the year and that becomes even more heightened as you get to Q4 which obviously at close to 10% of our systems is a nice help as you look at the overall pickup. And then obviously, you pointed out the group difference.
But I would also agree with you that just from a BT standpoint that it is a generally heavier period of BT travel and with some of the resolution of things like either the bill or continued progress about tariffs that there is and potentially interest rates that there is a bit more of an open view about where the economy is going. We are not assuming a fundamental shift in business transient, but more seasonality impacts, as you pointed out.
But from a general level of economic activity, we are assuming pretty much steady as she goes and not some sort of big pickup in the economy is different than what we're generally seeing overall.
And Duane, the only thing I would add, we talk about op one, the trends are encouraging. Two, we've got a little longer-term visibility than we have on the transient side. And so just to remind you, in the quarter, the global average booking window for transient was only 20 days. And for BT, it was only 16 days and so I think your observations are spot on. We just don't have as much visibility into transient as we do include.
That's a great point.
Thank you. And we'll go next to the line of Smedes Rose with Citi.
I just wanted to follow up on the group a little bit because it sounds like maybe the pace has stalled a little bit through the balance of this year, but you and other companies are talking about picking up into next year. And I'm just wondering, at this point of the year, like how much confidence do you have that, that pace can continue? Because it doesn't really feel like -- I mean you said sort of constant economic growth, but it feels like I don't know.
I mean there just seems to be much more uncertainty, I guess, on a lot of levels despite maybe some tax certainty and things. And I guess I was just wondering how confident do you feel in that, that pace can continue? Or do you think people are just holding space and they might just cancel later?
Yes. It's a good question, Smedes. But as I said, while it's a little early, the -- I might have a different answer for you. It's the weakness we saw in the back half of this year was the result of wholesale cancellations. The fact that the contracts are holding pretty firm. And really, as you heard from Leeny, it's a matter of some attrition likely related to some of the macro uncertainty coupled with the fact that we're up 100 basis points since a quarter ago on definites on the books for 26 don't give us a measure of confidence about the continued strength in the group segment.
The other thing I'd point out, which is a smaller fact, but just interesting is that the food and beverage component of this group business has not been bad. I mean, F&B has been about 4%, and it's generally been sturdy. So sometimes what you see is everybody scales back down to the bare nub on the group meeting that they're having. And what we're seeing is that it has continued to be robust. They're clearly -- I would say there is more uncertainty about the near term in the year for the year bookings in '25 than we thought a quarter ago. But I will say for the group that continues to roll through the quality of it is excellent.
And maybe just to build on Leeny's point, we've talked a lot on this call about luxury. Those numbers in food and beverage spend are even more compelling in the luxury tier. In the quarter, globally, luxury F&B spend was up 6% and up 7% and in the U.S. and Canada. And if you just look at food and beverage spend for meetings and events, it was up 9% globally and 10% in the U.S. and Canada within the luxury tier.
And we'll go next to the line of David Katz with Jefferies.
Good morning, everybody. Leeny, thanks is probably not enough, but I'd rather spend the next 2 quarters trying to talk you out of it. Look, I think we've covered a lot on sort of the cadence of quarters and I'd rather sort of talk a little big picture. With the discussion about residential and some of the affiliation deals that we've seen, Leeny, you hosted a bunch of us on a tour of a yacht not too long ago. Can we just sort of talk about those other channels? And what could be for Marriott longer term? And the follow-up to it, obviously, is thinking about the economic intensity of those other channels and how attractive they may or may not be relative to the core business that you've grown so far?
Yes, David, thank you for the question. Maybe I'll talk a little strategically and then let Leeny chime in. You and I talked about this maybe last time we were together in person in New York. Broadly, as demonstrated by some of the recent deals we've done, our strategy continues to be on this focus of keeping our loyal guests within the Marriott ecosystem.
And so it is not adding brands for the sake of adding brands. It's not adding things like homes and villas, outdoor collection, Ritz-Carlton Yacht simply to have stuff to talk about on the earnings call. It's about really listening to our guests across every tier understanding how their preferences and how they travel continues to evolve and filling in gaps -- making additions to our core lodging business in a way where irrespective of trip purpose irrespective of destination, we have a platform that allows them to satisfy all their travel needs within that Bonvoy ecosystem without ever looking outside.
So on the economic model, David, I'd point to a couple of things, and that is that kind of let's first talk about the ever-widening range of travel opportunities with Marriott. And I would say what you're seeing, for example, with the Fern announcement that we talked about is kind of classic franchise economics. [indiscernible] to be fair, while it is essentially franchise economics is a different structured sort of contract, given that we are largely sharing 2 incredibly powerful brands.
But when you think about some of these other multiunit deals we are doing, they do fall much more in the classic sort of franchise super high ROIC sort of economic models. And then when you think about broadening it to things like co-brand credit cards, there you again are seeing also a very high return sort of adjacency that actually extends beyond just earning on travel expenses, but on the ability for people to be buying gas and we ultimately earn branding fees. Tony talked about the Marriott Media Network with the opportunity to kind of there, again, expand our adjacency to be able to help link customers to great experiences and great products in a way that economically advantages both Marriott and the owners without, frankly, a tremendous amount of investment. So I think the opportunities are terrific as we look longer term. And I think we all believe we're just beginning
And we'll go next to Steve Gisela with Deutche Bank.
I also wanted to echo the comments to you, Leeny. Just wanted to follow up on conversions, if we could. Can you talk about what you're seeing in the current environment, both domestically and internationally from a competitive standpoint, including how much key money is being used. And in addition, what do you view as the addressable market for conversions and licensing agreements, including some of the more bulkier, say, 500 to 1,000-plus room deals?
I didn't hear the last part of the question, but I'll start in terms of kind of what we're seeing broadly. Just as a reminder, globally, about half the hotels in the world are branded. Obviously, that's dramatically higher in the U.S. and dramatically lower outside the U.S. So we see just extraordinary opportunities for conversions extending as far as you can see into the future, particularly with the layout of soft brands that we have when you think about luxury collection series Autograph, tribute, et cetera.
And then you've also got just from a standpoint of the ability to make that work economically. In many cases, you've got hotel owners who are evaluating taking an existing hotel rather than building a whole new one, it's a question of how much do they need to reinvest in it to make it fit one of these conversion brands. And also with the affiliation costs efficiencies are [indiscernible] we've been able to drive. In that case, you see just really great returns for the owner for being able to put a little bit of money into their hotel and then not having to pay too much to affiliate with one of our brands. So we see great possibilities on the conversion front.
On the use of key money, frankly, it's the same as we've talked about before. There's really not a substantial difference this year relative to what is required is an extremely competitive? Absolutely, and keymoney is part of that. So are the terms of the contracts and the way that the investment is required as well. We do see a bit more key money in the lower chain scale than we saw, for example, in 2019. But when you think about it, broadly speaking, this year over last, it hasn't changed dramatically.
And then just to remind you, we may have talked about this a quarter ago. Nearly 40% of the pipeline rooms are luxury and full service which, by their nature, tend to command a bit more key money investment, but obviously generate meaningfully higher fees.
And we'll go next to the line of Lisa with Goldman Sachs.
Congratulations, Leeny. I echo everyone's sentiments and thank you for everything you've done. Just on the development side, going back there for a second. I'm curious specifically just around China and what you're seeing there. It feels like so far, the development trends have kind of defied the mixed RevPAR outlook or environment. So just curious kind of what you're seeing the latest there.
So yes, we have continued to see fantastic room signings this year in Greater China. And again, I really appreciate all the team's hard work. We've seen particular strength in the select service brands, which if you think about it makes sense given the perspective of hotel owners. These are relatively speaking, lower risk, less complex assets require kind of allow for greater diversification. They are lower cost for key and have solid returns.
And so in that regard, that's where we've seen -- about 70% of the rooms in the first half of this year have been in select service brands in China, and we're very excited about how our select service brands are performing against competitors for these signings. And we continue to see solid movement as they go into pipeline and then start moving through to come through opening. The rooms growth that we have in Greater China is in the high single digits and I think reflects the success that we're having with all of our brands there.
And just to give you a little more quantitative context to Leeny's remarks, if you look at the first half of 2025, our room signings are up almost 20% year-over-year.
And we will take our final question from Kevin Kopelman with TD Cowen.
And I'll add my congratulations to Leeny. Thank you for your help and for your kindness. I have just a question on leisure transient. Can you touch on how you would characterize current underlying leisure transient trends after you strip out any calendar changes?
Yes. So I have to admit this has probably been the surprise outperformer for us. And again, I will point to the luxury and certain parts of the premium segment. For example, resorts have just performed extremely well. So I think kind of when you think about kind of well sending wealth movements in age groups around the world that demographics probably plays a role. But the reality is people with these levels of unemployment, you're still sort of seeing people take vacation and they love to travel. This desire for experiences over goods continues and the underlying trends that we see are excellent.
Now as Tony pointed out earlier, the booking window is obviously quite short. So you can't really predict much more than 3 weeks in advance. But so far, we continue to see solid leisure trends. But again, I would not call them that they're accelerating.
Thank you. At this point, we have used up our allotted time, but we'd like to thank everyone for their questions. I will now turn it back to Mr. Capuano for closing remarks.
Great. Well, thank you all again. I promised Leeny I wouldn't make any cry on this call, but there's more of that to come. So thank you all for your time sentiments. Thank you for your continued interest in Marriott, and we look forward to seeing you on the road in the coming weeks and months. Thank you.
We would like to thank everybody for their participation today. Please feel free to disconnect your line at any time.
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Marriott — Q2 2025 Earnings Call
📊 Quartal auf einen Blick
- RevPAR (Revenue per Available Room): +1,5% YoY; Wachstum getrieben von International (+5%+) und Luxus (+4%), U.S./Canada regional flach.
- ADR (Average Daily Rate): +~2% YoY, half die RevPAR-Verbesserung.
- Auslastung: -30 Basispunkte (bps) YoY, Belastung vor allem in Select Service U.S./Canada.
- Gebührenumsatz: Brutto-Gebühren $1,4 Mrd. (+4% YoY); Adjusted EBITDA $1,42 Mrd. (+7%).
- Pipeline & Wachstum: Net Rooms +4,7% YoY; Pipeline >590.000 Zimmer, ~40% im Bau; starke Conversion-Quote (~30%).
🎯 Was das Management sagt
- Wachstumsfokus: Priorität auf Net Rooms‑Wachstum via Konversionen und Mid‑Scale‑Expansion (neue Marke "Series by Marriott") zur Ansprache wertorientierter Gäste.
- Adjacencies: Launch der Marriott Media Network und Akquisition/Erweiterung (z. B. Citizens) zur Monetarisierung von Reise‑Daten und Loyalität.
- Tech & AI: Mehrjähriges Transformationprogramm (Loyalty, CRS, PMS) mit hohen Investitionen 2024–26; AI‑Piloten für Concierge, Kundenservice und Homes & Villas.
🔭 Ausblick & Guidance
- Q3 RevPAR: erwartet flach bis +1%.
- Full‑Year RevPAR: 1,5%–2,5% (nun am unteren Ende der vorherigen Range).
- Gebühren & EBITDA: Full‑Year Gross Fees $5,37–5,42 Mrd.; Adjusted EBITDA $5,3–5,4 Mrd. (+7–8%); Adj. diluted EPS $9,85–10,08.
- Segmentrisiken: IMF kurzfristig belastet (Q3 ~‑15% YoY); Residential branding fees -~30% wegen Timing.
- Kapitalrückgabe: Gesamt‑Rückflüsse ≈ $4 Mrd.; Ziel: Investment‑Grade und Net Debt/EBITDA 3–3,5x.
❓ Fragen der Analysten
- Tech/AI‑Investitionen: Wie viel kostet die Transformation? Management: schwerpunkt 2024–26; mehrere hundert Millionen, incremental ~ $100M p.a. in Spitzenjahren.
- Group & Buchungsverhalten: Diskussion über kurzfriste Attrition vs. Lead‑Volumen; 2026‑Pacing verbessert (jetzt +8% für Group 2026 global), Sichtbarkeit bleibt aber begrenzt.
- Monetarisierung & Conversions: Interesse an Marriott Media Network, Residential und Konversionen; Management erwartet zusätzliche Owner‑Erträge und hohe ROIC‑Adjacencies, teilt Einnahmen mit Eigentümern.
⚡ Bottom Line
- Fazit: Solide Q2 mit outperformance international und im Luxus; starker Pipeline‑ und Conversion‑Momentum unterstützt mittelfristiges Net‑Rooms‑Wachstum. Kurzfristig drücken schwächeres Government‑ und Select‑Service‑Nachfrage sowie Residential‑Timing und IMF‑Komponenten die Guidance; langfristig bleibt das Geschäftsmodell skalierbar und kapitalrückführungsfreundlich.
Finanzdaten von Marriott
Umsatz
Der Umsatz stellt die Summe aller Einnahmen eines Unternehmens z. B. für dessen Produkte oder Dienstleistungen dar.
Umsatz (TTM) einfach erklärtDirekte Kosten
Direkte Kosten sind die Kosten, die direkt im Zusammenhang mit der Herstellung des Produkts oder der Dienstleistung entstehen.
Bruttoertrag
Der Bruttoertrag gibt an, wie viel vom Umsatz nach Abzug der direkten Herstellkosten im Unternehmen verbleibt. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der Bruttomarge (engl. Gross Margin).
Brutto Marge einfach erklärtVertriebs- und Verwaltungskosten
Die Vertriebs- & Verwaltungskosten (engl. Selling, General & Administrative expenses, kurz SG&A) beinhalten alle Aufwände für Marketing und den Verkauf sowie die allgemeine Verwaltung des Unternehmens.
Forschungs- und Entwicklungskosten
Die Forschungs- und Entwicklungskosten (engl. research & development costs, kurz R&D) geben Auskunft darüber, wie viel das Unternehmen in die Forschung und die Entwicklung seiner Produkte investiert. Vor allem prozentual vom Umsatz und im Vergleich zu direkten Wettbewerbern sind die Kosten interessant.
EBITDA
Das EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) ist der Gewinn des Unternehmens vor Zinsen, Steuern und Abschreibungen. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der EBITDA-Marge.
Abschreibungen
Abschreibungen stellen Wertminderungen von Vermögensgegenständen des Unternehmens dar (z.B. durch Abnutzung von Maschinen).
EBIT (Operatives Ergebnis)
Das EBIT (engl. Earnings Before Interest and Taxes) ist der Gewinn des Unternehmens vor Zinsen und Steuern, das auch als operatives Ergebnis bezeichnet wird. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von
der EBIT-Marge.
Nettogewinn
Der Nettogewinn stellt den Gewinn oder Verlust nach Abzug aller Kosten dar.
Nettogewinn einfach erklärtaktien.guide Basis
| Mär '26 |
+/-
%
|
||
| Umsatz | 26.577 26.577 |
5 %
5 %
100 %
|
|
| - Direkte Kosten | 21.259 21.259 |
5 %
5 %
80 %
|
|
| Bruttoertrag | 5.318 5.318 |
3 %
3 %
20 %
|
|
| - Vertriebs- und Verwaltungskosten | 844 844 |
20 %
20 %
3 %
|
|
| - Forschungs- und Entwicklungskosten | - - |
-
-
|
|
| EBITDA | 4.474 4.474 |
9 %
9 %
17 %
|
|
| - Abschreibungen | 216 216 |
14 %
14 %
1 %
|
|
| EBIT (Operatives Ergebnis) EBIT | 4.258 4.258 |
9 %
9 %
16 %
|
|
| Nettogewinn | 2.584 2.584 |
4 %
4 %
10 %
|
|
Angaben in Millionen USD.
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Firmenprofil
Marriott International, Inc. beschäftigt sich mit dem Betrieb und dem Franchising von Hotel-, Wohn- und Timesharing-Immobilien. Das Unternehmen ist in den folgenden Geschäftsbereichen tätig: Nordamerikanischer Full-Service, nordamerikanischer Limited-Service, Asien-Pazifik und Sonstiges Internationales. Das nordamerikanische Full-Service-Segment umfasst Luxus- und Premium-Marken mit Sitz in den USA und Kanada. Das nordamerikanische Limited-Service-Segment umfasst ausgewählte Immobilien in den USA und Kanada. Das asiatisch-pazifische Segment konzentriert sich auf alle Markenebenen im asiatisch-pazifischen Raum. Das Segment Sonstiges Internationales umfasst seine Immobilien in der Karibik und Lateinamerika, in Europa, im Nahen Osten und in Afrika. Das Unternehmen wurde 1927 von J. Wiliard Marriot und Alice Sheets Marriott gegründet und hat seinen Hauptsitz in Bethesda, MD.
aktien.guide Basis
| Hauptsitz | USA |
| CEO | Mr. Capuano |
| Mitarbeiter | 414.000 |
| Gegründet | 1927 |
| Webseite | www.marriott.com |


