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📘 Marktkapitalisierung
📈 Was ist das?
Die Marktkapitalisierung zeigt, wie viel ein Unternehmen laut Börse aktuell wert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft Unternehmen in Größenklassen (Large, Mid, Small Cap) einzuordnen und gibt Hinweise auf Marktmacht und Stabilität.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Große Unternehmen gelten als stabiler, zahlen oft Dividenden, wachsen aber langsamer.
- Kleine Firmen können stärker wachsen, sind aber schwankungsanfälliger.
- Die Marktkapitalisierung ist ein guter Indikator für Unternehmensgröße, aber kein Maß für Unter- oder Überbewertung.
📘 Enterprise Value (Unternehmenswert)
📈 Was ist das?
Der Enterprise Value (EV) zeigt, was ein Unternehmen tatsächlich kostet, wenn man es komplett übernehmen würde – inklusive Schulden und abzüglich Cash.
🧮 Wie wird es berechnet?
(= Marktkapitalisierung + Nettoverschuldung)
🏛️ Wofür ist es wichtig?
Der EV ist eine realistischere Bewertungsbasis als die Marktkapitalisierung, da er die Kapitalstruktur berücksichtigt. Er ist Grundlage für Kennzahlen wie EV/FCF oder EV/Sales.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Der Enterprise Value zeigt, was ein Unternehmen tatsächlich wert ist – unabhängig davon, wie es finanziert ist.
- Er ist besonders wichtig für professionelle Investoren, da er eine objektivere Grundlage für Bewertungsvergleiche bietet als die Marktkapitalisierung allein.
- Ein Unternehmen mit hoher Verschuldung erscheint im EV teurer, eines mit viel Cash günstiger – auch wenn sie an der Börse gleich viel wert sind.
📘 Nettoverschuldung
📈 Was ist das?
Die Nettoverschuldung zeigt, wie viele Schulden nach Abzug des verfügbaren Cashs tatsächlich verbleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie zeigt, wie stark ein Unternehmen von Fremdkapital abhängig ist – und wie gut es in der Lage ist, seine Schulden kurzfristig zu bedienen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige oder negative Nettoverschuldung bedeutet hohe finanzielle Stabilität.
- Unternehmen mit viel Cash und geringer Verschuldung sind besser gerüstet für Krisen.
- Eine hohe Nettoverschuldung erhöht das Risiko – besonders bei steigenden Zinsen oder konjunkturellen Schwächen.
📘 Cash
📈 Was ist das?
Der Cashbestand zeigt, wie viele liquide Mittel einem Unternehmen sofort zur Verfügung stehen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Er gibt Auskunft über die finanzielle Flexibilität: Ein hoher Cashbestand ermöglicht Investitionen, Rückkäufe oder Krisenresistenz.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Cashbestand zeigt finanzielle Stärke und Handlungsspielraum.
- Cash kann für Investitionen, Schuldentilgung oder Aktienrückkäufe genutzt werden.
- Allerdings: Zu viel ungenutztes Kapital kann auch auf mangelnde Investitionsideen hinweisen.
📘 Anzahl ausstehender Aktien
📈 Was ist das?
Die Anzahl ausstehender Aktien gibt an, wie viele Aktien eines Unternehmens aktuell im Umlauf sind und von Investoren gehalten werden.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die Grundlage für viele Kennzahlen wie Gewinn je Aktie (EPS), Marktkapitalisierung oder KGV.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Je weniger Aktien im Umlauf sind, desto höher fällt z. B. der Gewinn je Aktie aus – wichtig für Bewertung und Dividendenrendite.
- Aktienrückkäufe verringern die Anzahl ausstehender Aktien – und steigern den Wert je Aktie.
- Kapitalerhöhungen haben den gegenteiligen Effekt: mehr Aktien → Verwässerung der bestehenden Anteile.
📘 Kurs-Gewinn-Verhältnis (KGV)
📈 Was ist das?
Das KGV zeigt, wie oft der Gewinn pro Aktie im aktuellen Aktienkurs enthalten ist – also wie „teuer“ eine Aktie im Verhältnis zum Gewinn ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KGV gehört zu den bekanntesten Bewertungskennzahlen. Es hilft Anlegern einzuschätzen, ob eine Aktie im Vergleich zu ihrem Gewinn eher günstig oder teuer erscheint.
🧮 Berechnung
📊 KGV (TTM) = bezogen auf den Gewinn der letzten 12 Monate (Trailing Twelve Months):🎯 Was bedeutet das für Anleger?
- Ein niedriges KGV kann auf eine günstige Bewertung hindeuten – oder auf Probleme im Geschäftsmodell.
- Ein hohes KGV kann Wachstumserwartungen widerspiegeln – oder eine überbewertete Aktie.
📘 Kurs-Umsatz-Verhältnis (KUV)
📈 Was ist das?
Das KUV zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen – unabhängig vom Gewinn.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KUV ist besonders bei wachstumsstarken oder noch nicht profitablen Unternehmen hilfreich. Es zeigt, wie hoch der Umsatz an der Börse bewertet wird.
🧮 Berechnung
Marktkapitalisierung = 78,07 Mrd. $ | Umsatz (TTM) = 12,28 Mrd. $
Marktkapitalisierung = 78,07 Mrd. $ | Umsatz erwartet = 13,18 Mrd. $
🎯 Was bedeutet das für Anleger?
- Ein niedriges KUV kann auf Unterbewertung hindeuten – oder auf schwache Margen.
- Ein hohes KUV kann hohe Erwartungen widerspiegeln – oder übermäßigen Optimismus.
- Besonders sinnvoll bei Wachstumsunternehmen, bei denen der Gewinn oder Free Cashflow (noch) keine Aussagekraft hat.
📘 Unternehmenswert zu Umsatz (EV/Sales)
📈 Was ist das?
EV/Sales zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen, wenn man auch Schulden und Cash berücksichtigt – es ist eine kapitalstrukturbereinigte Version des KUV.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl eignet sich besonders für den Vergleich von Unternehmen mit unterschiedlicher Verschuldung – sie zeigt, wie teuer ein Unternehmen tatsächlich im Verhältnis zum Umsatz ist.
🧮 Berechnung
Enterprise Value = 89,86 Mrd. $ | Umsatz (TTM) = 12,28 Mrd. $
Enterprise Value = 89,86 Mrd. $ | Umsatz erwartet = 13,18 Mrd. $
🎯 Was bedeutet das für Anleger?
- EV/Sales ist neutral gegenüber der Kapitalstruktur und eignet sich gut für Unternehmensvergleiche.
- Ein niedriges Verhältnis kann auf eine günstig bewertete Aktie hindeuten – ein hohes Verhältnis auf hohe Erwartungen oder Überbewertung.
- Besonders nützlich bei wachstumsstarken, noch nicht profitablen Firmen.
📘 Unternehmenswert zu Free Cashflow (EV/FCF)
📈 Was ist das?
EV/FCF zeigt, wie viele Jahre es dauern würde, bis ein Unternehmen seinen Unternehmenswert durch freien Cashflow „zurückverdient”.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Unternehmen auf Basis ihrer tatsächlichen Cash-Erträge zu bewerten – unabhängig von Bilanzierungsregeln oder buchhalterischem Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriges EV/FCF deutet auf eine günstige Bewertung bei starker Cashgenerierung hin.
- Ein hohes EV/FCF kann entweder auf Optimismus oder auf temporär schwachen Cashflow hindeuten.
- Besonders hilfreich bei reifen, profitablen Unternehmen mit stabilen Cashflows.
📘 Kurs-Buchwert-Verhältnis (KBV)
📈 Was ist das?
Das KBV zeigt, wie hoch der Marktwert eines Unternehmens im Verhältnis zu seinem bilanziellen Eigenkapital ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KBV ist besonders bei Substanzwerten (z. B. Banken, Industrie) relevant. Es hilft Anlegern zu erkennen, ob ein Unternehmen unter oder über seinem buchhalterischen Vermögen bewertet ist.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein KBV unter 1 kann auf Unterbewertung oder schwache Rentabilität hindeuten.
- Ein KBV über 1 zeigt, dass der Markt dem Unternehmen Mehrwert über den Buchwert hinaus zuschreibt (z. B. Marken, Patente, Wachstum).
- Das KBV eignet sich besonders gut für Unternehmen mit stabilen, materiellen Vermögenswerten.
📘 Dividende je Aktie
📈 Was ist das?
Die Dividende je Aktie zeigt, wie viel Geld ein Unternehmen pro Aktie an seine Aktionäre ausschüttet – typischerweise jährlich oder quartalsweise.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die absolute Größe der Auszahlung je Aktie – wichtig für alle, die regelmäßige Erträge suchen oder Dividendenstrategien verfolgen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile oder wachsende Dividende je Aktie ist oft ein Zeichen für ein solides Geschäftsmodell.
- Die Dividende je Aktie allein sagt aber nichts über die Rendite – dafür ist auch der Aktienkurs relevant (→ Dividendenrendite).
- Langfristig steigende Dividenden sind oft ein sehr gutes Merkmal (z. B. Dividenden-Aristokraten).
📘 Dividendenrendite
📈 Was ist das?
Die Dividendenrendite zeigt, wie hoch die Dividende eines Unternehmens im Verhältnis zum Aktienkurs ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft dabei, Dividendenaktien vergleichbar zu machen – unabhängig vom absoluten Auszahlungsbetrag.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile Dividendenrendite kann auf verlässliche Ausschüttungen hinweisen.
- Ein Vergleich der 1J- und 5J-Rendite hilft zu erkennen, ob das Dividendenwachstum mit dem Kurswachstum Schritt hält.
- Eine niedrige Rendite ist nicht zwingend negativ – sie kann auf starkes Kurswachstum hindeuten.
📘 Dividendenwachstum
📈 Was ist das?
Das Dividendenwachstum zeigt, wie stark ein Unternehmen seine Dividende je Aktie über die Zeit gesteigert hat.
🧮 Wie wird es berechnet?
5J: durchschnittliche jährliche Wachstumsrate (CAGR)
🏛️ Wofür ist es wichtig?
Stetig steigende Dividenden gelten als Zeichen für finanzielle Stärke und Aktionärsorientierung – besonders interessant für langfristige Investoren.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein stabiles Dividendenwachstum ist ein Zeichen nachhaltiger Ertragskraft.
- Ein hohes Dividendenwachstum kann ein erheblicher Hebel deiner Rendite sein:
- Wenn ein Unternehmen z. B. 1 € Dividende zahlt und diese über 5 Jahre jährlich um 15 % erhöht, bekommst du im 5. Jahr bereits 2 € je Aktie – doppelt so viel wie zu Beginn!
📘 Ausschüttungsquote (Payout)
📈 Was ist das?
Die Ausschüttungsquote zeigt, wie viel Prozent des Unternehmensgewinns (pro Aktie) als Dividende an die Aktionäre ausgeschüttet wird.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Quote hilft einzuschätzen, ob eine Dividende auf Dauer tragfähig ist – besonders im Verhältnis zum erzielten Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige Ausschüttungsquote bedeutet: Das Unternehmen behält einen größeren Teil des Gewinns für Investitionen – typisch für Wachstumsunternehmen.
- Eine moderate Quote (z. B. 25–50 %) steht oft für ein gesundes Gleichgewicht zwischen Ausschüttung und Zukunftsinvestitionen.
- Hohe Ausschüttungsquoten können attraktiv wirken, sind aber riskanter, wenn die Gewinne schwanken oder sinken.
📘 Dividendensteigerungen in Folge (Erhöhungen)
📈 Was ist das?
Diese Kennzahl zeigt, wie viele Jahre in Folge ein Unternehmen seine Dividende pro Aktie erhöht hat – ohne Kürzung oder Aussetzung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Ein langer Track Record kontinuierlicher Erhöhungen spricht für Verlässlichkeit, solide Finanzen und aktionärsfreundliche Unternehmenspolitik.
🎯 Was bedeutet das für Anleger?
- Ein langer Zeitraum mit Dividendensteigerungen stärkt das Vertrauen – besonders in Krisenzeiten.
- Solche Unternehmen gelten als verlässlich und planbar für Einkommensinvestoren.
- Je länger die Serie, desto stärker das Commitment gegenüber den Aktionären.
📘 Umsatz
📈 Was ist das?
Der Umsatz zeigt, wie viel ein Unternehmen insgesamt mit seinen Produkten und Dienstleistungen verdient – also den Bruttoerlös vor Abzug von Kosten.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Umsatz ist eine der zentralen Kennzahlen zur Einschätzung der Unternehmensgröße, Marktstellung und Wachstumskraft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein wachsender Umsatz zeigt eine steigende Nachfrage und kann ein guter Frühindikator für Gewinnsteigerungen sein.
- Vergleiche von aktuellem und erwartetem Umsatz geben Hinweise auf das Marktumfeld und Analystenerwartungen.
- Wichtig: Starker Umsatz allein genügt nicht – auch Margen und Profitabilität zählen.
📘 EBITDA
📈 Was ist das?
EBITDA steht für „Earnings Before Interest, Taxes, Depreciation and Amortization“ – also Gewinn vor Zinsen, Steuern und Abschreibungen. Es zeigt das operative Ergebnis eines Unternehmens, bereinigt um bilanztechnische und finanzierungsbedingte Effekte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBITDA ist eine verbreitete Kennzahl zur Beurteilung der operativen Leistungsfähigkeit – insbesondere bei kapitalintensiven Unternehmen oder im internationalen Vergleich.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes oder wachsendes EBITDA spricht für starke operative Erträge – unabhängig von Bilanzierung oder Steuerlast.
- EBITDA ist besonders nützlich, um Unternehmen branchenübergreifend zu vergleichen.
- Wichtig: EBITDA ist keine offizielle Gewinnkennzahl – Abschreibungen und Finanzierungskosten werden ausgeklammert.
📘 EBIT
📈 Was ist das?
EBIT steht für „Earnings Before Interest and Taxes“ – also Gewinn vor Zinsen und Steuern. Es zeigt das operative Ergebnis eines Unternehmens nach Abschreibungen, aber vor Finanzierungs- und Steueraufwand.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBIT ist eine zentrale Kennzahl zur Beurteilung der Profitabilität aus dem Kerngeschäft – unabhängig von Kapitalstruktur oder Steuersystem.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes EBIT deutet auf ein profitables Kerngeschäft hin – vor Zinslasten oder steuerlichen Effekten.
- Es erlaubt objektivere Vergleiche zwischen Unternehmen mit unterschiedlicher Finanzierung.
- Im Vergleich mit EBITDA zeigt EBIT bereits den Einfluss von Abschreibungen auf das operative Ergebnis.
📘 Nettogewinn
📈 Was ist das?
Der Nettogewinn ist der verbleibende Jahresüberschuss (oder -fehlbetrag) eines Unternehmens – nach Abzug aller Kosten, Steuern, Zinsen und Abschreibungen
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Nettogewinn ist die zentrale Erfolgskennzahl – er zeigt, wie profitabel ein Unternehmen nach allen Kosten tatsächlich arbeitet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein steigender Nettogewinn zeigt, dass das Unternehmen effizient wirtschaftet – trotz aller Kosten.
- Die Entwicklung des Gewinns beeinflusst z. B. direkt das KGV und weitere Kennzahlen.
- Im Zeitverlauf lässt sich ablesen, wie stabil und profitabel ein Geschäftsmodell wirklich ist.
📘 Free Cashflow (FCF)
📈 Was ist das?
Der Free Cashflow gibt Aufschluss über die echte finanzielle Stärke eines Unternehmens – unabhängig von Bilanzierungsregeln. Er zeigt, wie viel Spielraum für Dividenden, Aktienrückkäufe oder Schuldenabbau besteht.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
FCF reflects a company’s real financial strength – regardless of accounting profits. It shows how much flexibility a company has for dividends, share buybacks, or debt reduction.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow bedeutet, dass ein Unternehmen echte Finanzkraft besitzt – unabhängig vom bilanzierten Gewinn.
- Er ist oft die solideste Grundlage für nachhaltige Dividenden und Aktienrückkäufe.
- Sinkender FCF kann ein Warnsignal sein – auch wenn der Gewinn stabil aussieht.
📘 Umsatzwachstum
📈 Was ist das?
Das Umsatzwachstum zeigt, wie stark sich die Erlöse eines Unternehmens im Vergleich zum Vorjahr verändert haben – tatsächlich (TTM) und auf Prognosebasis (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (Umsatz erwartet ÷ Umsatz Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein wachsender Umsatz ist ein zentrales Signal für steigende Nachfrage, Geschäftsausweitung und Marktanteilsgewinne – besonders bei Wachstumsunternehmen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachstum ist der Motor langfristiger Wertsteigerung – besonders bei Technologie- und Wachstumsaktien.
- Wichtig ist nicht nur das aktuelle Wachstum, sondern auch dessen Nachhaltigkeit.
- Prognosen zeigen, ob Analysten weiteres Potenzial erwarten – oder eine Verlangsamung.
📘 EBITDA-Wachstum
📈 Was ist das?
Das EBITDA-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens vor Zinsen, Steuern und Abschreibungen im Vergleich zum Vorjahr gestiegen oder gesunken ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBITDA ÷ EBITDA Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein steigendes EBITDA ist ein Zeichen für verbesserte operative Ertragskraft – unabhängig von Finanzierungsstruktur oder Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Starkes EBITDA-Wachstum signalisiert operative Effizienz und Skalierung – besonders relevant in Wachstumsphasen.
- EBITDA-Wachstum ist ein Frühindikator für Margen- und Gewinnentwicklung – sollte aber stets im Zusammenhang mit Umsatz und EBIT betrachtet werden.
📘 EBIT Wachstum
📈 Was ist das?
Das EBIT-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens (nach Abschreibungen, aber vor Zinsen und Steuern) im Vergleich zum Vorjahr gewachsen ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBIT ÷ EBIT Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Das EBIT-Wachstum ist ein direkter Indikator für die wirtschaftliche Entwicklung des operativen Geschäfts – unter Berücksichtigung der Kapitalintensität (Abschreibungen).
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Steigendes EBIT signalisiert wachsende operative Rentabilität – auch unter Berücksichtigung von Abschreibungen.
- Das EBIT-Wachstum ist ein wichtiges Maß zur Beurteilung von Geschäftsmodellen mit hohen Investitionskosten.
- Im Zusammenspiel mit Umsatz- und EBITDA-Wachstum ergibt sich ein umfassendes Bild zur operativen Entwicklung.
📘 Nettogewinn-Wachstum
📈 Was ist das?
Das Nettogewinn-Wachstum zeigt, wie stark der Jahresüberschuss eines Unternehmens gegenüber dem Vorjahr gestiegen oder gesunken ist – sowohl tatsächlich (TTM) als auch auf Basis von Prognosen (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (erwarteter Nettogewinn ÷ Nettogewinn Vorjahr − 1) × 100
Der erwartete Wert basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Der Gewinn ist die entscheidende Ergebnisgröße für ein Unternehmen. Ein wachsender Nettogewinn deutet auf steigende Effizienz, stabile Kostenkontrolle und nachhaltige Ertragskraft hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachsender Nettogewinn stärkt die Bewertung, Dividendenfähigkeit und Kursfantasie.
- Stagnierender oder rückläufiger Gewinn trotz Umsatzwachstum kann auf Margendruck hinweisen.
📘 Free Cashflow-Wachstum
📈 Was ist das?
Das Free-Cashflow-Wachstum zeigt, wie sich der freie Mittelzufluss eines Unternehmens im Vergleich zum Vorjahr verändert hat – also der Betrag, der nach allen operativen Ausgaben und Investitionen übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Free Cashflow ist der echte, verfügbare Geldzufluss. Wachstum in diesem Bereich ist ein Zeichen für finanzielle Stärke und steigende Flexibilität bei Dividenden, Rückkäufen oder Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Sinkender Free Cashflow kann auf steigende Investitionen, höhere Kosten oder stagnierende operative Erträge hindeuten.
- Besonders bei Dividendenwerten ist das FCF-Wachstum wichtig – denn Dividenden werden letztlich aus dem verfügbaren Cash gezahlt.
- Ein negativer Trend sollte genauer analysiert werden – er ist nicht zwangsläufig schlecht, aber potenziell ein Warnsignal.
📘 Bruttomarge
📈 Was ist das?
Die Bruttomarge zeigt, wie viel vom Umsatz nach Abzug der direkten Herstellungskosten (Material, Produktion) als Bruttogewinn übrig bleibt – also der „Rohgewinn“ eines Unternehmens.
🧮 Wie wird es berechnet?
Auch: Bruttomarge = Bruttogewinn ÷ Umsatz × 100
🏛️ Wofür ist es wichtig?
Die Bruttomarge gibt Aufschluss über die Profitabilität eines Produkts oder Geschäftsmodells vor Fixkosten, Steuern und Zinsen. Sie zeigt, wie effizient ein Unternehmen produzieren oder einkaufen kann.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Bruttomarge deutet auf starke Preissetzungsmacht und effiziente Herstellung hin.
- Sinkende Bruttomargen können auf Kostensteigerungen oder Preisdruck hindeuten.
- Besonders im Vergleich zu Wettbewerbern liefert die Bruttomarge wertvolle Einblicke in die Geschäftsqualität.
📘 EBITDA-Marge
📈 Was ist das?
Die EBITDA-Marge zeigt, wie viel vom Umsatz als operativer Gewinn vor Zinsen, Steuern und Abschreibungen (EBITDA) übrig bleibt. Sie misst die operative Effizienz – ohne Verzerrungen durch Finanzierung oder Buchwerte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBITDA-Marge hilft zu verstehen, wie viel operativer Gewinn ein Unternehmen aus jedem Euro Umsatz erzielt – unabhängig von Kapitalstruktur oder steuerlichem Umfeld.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBITDA-Marge zeigt starke operative Ertragskraft – unabhängig von Bilanzierungseffekten.
- Die Marge ermöglicht gute Vergleiche zwischen Unternehmen und Branchen.
- Ein stabiler oder wachsender Wert kann auf effiziente Kostenkontrolle und Skalierbarkeit hindeuten.
📘 EBIT-Marge
📈 Was ist das?
Die EBIT-Marge zeigt, wie viel Prozent des Umsatzes als operativer Gewinn nach Abschreibungen, aber vor Zinsen und Steuern übrig bleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBIT-Marge misst die operative Ertragskraft eines Unternehmens unter Berücksichtigung der Kapitalintensität (z. B. Maschinen, Anlagen). Sie eignet sich gut zum Vergleich von Geschäftsmodellen mit unterschiedlich hohen Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBIT-Marge zeigt, dass ein Unternehmen auch nach Abschreibungen effizient arbeitet.
- Sie ist besonders relevant in kapitalintensiven Branchen.
- Langfristig stabile oder steigende Margen sind ein Zeichen wirtschaftlicher Stärke und Preissetzungsmacht.
📘 Nettomarge
📈 Was ist das?
Die Nettomarge zeigt, wie viel vom Umsatz am Ende als „Reingewinn“ übrig bleibt – also nach Abzug aller Kosten, Zinsen, Steuern und Abschreibungen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Nettomarge gibt an, wie effizient ein Unternehmen über alle Stufen hinweg wirtschaftet. Sie zeigt, wie viel Gewinn tatsächlich je Euro Umsatz übrig bleibt.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Nettomarge zeigt, dass ein Unternehmen nicht nur operativ stark ist, sondern auch seine Finanzierung und Steuerbelastung im Griff hat.
- Vergleiche mit Wettbewerbern geben Einblicke in die wirtschaftliche Qualität.
- Sinkende Nettomargen trotz Umsatzwachstum können ein Warnsignal sein – etwa für steigende Kosten oder sinkende Effizienz.
📘 Free Cashflow Marge
📈 Was ist das?
Die Free-Cashflow-Marge zeigt, wie viel vom Umsatz nach Abzug aller operativen Ausgaben und Investitionen tatsächlich als freier Mittelzufluss übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Marge misst die echte Liquidität, die ein Unternehmen erwirtschaftet – unabhängig von Bilanzierungsregeln oder Abschreibungen. Sie ist besonders relevant für Dividenden, Rückkäufe und Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Free-Cashflow-Marge zeigt, dass ein Unternehmen nachhaltig liquide Mittel erwirtschaftet.
- Sie ist ein starkes Signal für finanzielle Stabilität und Ausschüttungspotenzial.
- Wichtig ist der langfristige Trend – sinkende Werte können auf steigende Investitionen oder rückläufige operative Effizienz hindeuten.
📘 Eigenkapitalquote
📈 Was ist das?
Die Eigenkapitalquote zeigt, wie hoch der Anteil des Eigenkapitals an der Bilanzsumme eines Unternehmens ist – also wie stark es sich aus eigenen Mitteln finanziert.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Eine hohe Eigenkapitalquote steht für finanzielle Stabilität, Krisenfestigkeit und gute Bonität. Sie ist besonders relevant bei der Beurteilung der Verschuldung.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalquote signalisiert finanzielle Stabilität – besonders in Krisenzeiten.
- Ein niedriger Wert kann auf ein höheres Risiko oder eine aggressive Verschuldung hinweisen.
- Wichtig: Die Eigenkapitalquote sollte immer gemeinsam mit der Eigenkapitalrendite betrachtet werden. Nur so lässt sich beurteilen, ob ein Unternehmen nicht nur solide, sondern auch effizient wirtschaftet.
📘 Eigenkapitalrendite (ROE)
📈 Was ist das?
Die Eigenkapitalrendite zeigt, wie effizient ein Unternehmen mit dem Kapital seiner Aktionäre arbeitet – also wie viel Gewinn es pro Euro Eigenkapital erwirtschaftet.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Eigenkapitalrendite ist eine zentrale Rentabilitätskennzahl. Sie hilft Anlegern zu erkennen, ob das Unternehmen eine attraktive Verzinsung auf das eingesetzte Eigenkapital erwirtschaftet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalrendite spricht für ein starkes, effizientes Geschäftsmodell.
- Besonders interessant ist sie bei kapitalintensiven Firmen oder solchen mit hoher Eigenkapitalquote.
- Wichtig: Ein sehr hoher ROE kann auch auf hohe Schulden hinweisen – daher sollte sie immer im Kontext mit der Eigenkapitalquote betrachtet werden.
📘 Return on Capital Employed (ROCE)
📈 Was ist das?
ROCE misst die Gesamtrentabilität eines Unternehmens – also wie effizient es das eingesetzte Kapital (Eigen- und Fremdkapital) zur Gewinnerzielung nutzt.
🧮 Wie wird es berechnet?
Das eingesetzte Kapital ist das gesamte betriebsnotwendige Kapital, unabhängig von der Finanzierungsquelle.
🏛️ Wofür ist es wichtig?
ROCE eignet sich besonders gut für den Vergleich unterschiedlich finanzierter Unternehmen. Es zeigt, wie effektiv ein Unternehmen Kapital investiert – unabhängig von der Kapitalstruktur.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROCE zeigt, dass ein Unternehmen sein Kapital effizient einsetzt – unabhängig davon, ob es durch Eigen- oder Fremdkapital finanziert ist.
- Je höher der ROCE im Vergleich zu ähnlichen Unternehmen, desto mehr Wert schafft das Unternehmen mit seinem investierten Kapital.
- Besonders wichtig ist der ROCE bei Firmen mit hohen Investitionen – z. B. in Industrie, Energie oder Infrastruktur.
📘 Return on Invested Capital (ROIC)
📈 Was ist das?
ROIC zeigt, wie effizient ein Unternehmen das Kapital investiert, das langfristig im operativen Geschäft gebunden ist – unabhängig davon, ob es aus Eigen- oder Fremdkapital stammt.
🧮 Wie wird es berechnet?
- NOPAT = „Net Operating Profit After Taxes“
- Investiertes Kapital = operatives Vermögen abzüglich nicht-verzinster Schulden
🏛️ Wofür ist es wichtig?
ROIC ist eine der präzisesten Kennzahlen zur Bewertung der Kapitalrendite – besonders im Vergleich zur Eigenkapitalrendite, weil es Verzerrungen durch Schulden vermeidet. Er zeigt, ob ein Unternehmen Mehrwert für alle Kapitalgeber schafft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROIC zeigt, wie gut ein Unternehmen mit dem tatsächlich investierten (betriebsnotwendigen) Kapital wirtschaftet.
- Im Unterschied zu ROCE wird nur Kapital betrachtet, das wirklich zur Finanzierung operativer Aktivitäten dient – und verzinst werden muss.
- Besonders hilfreich, um die Kapitalrendite von Unternehmen mit viel „überschüssigem“ Kapital oder zinsfreien Verbindlichkeiten realistisch zu vergleichen.
📘 Verschuldungsgrad (Leverage Ratio)
📈 Was ist das?
Der Verschuldungsgrad zeigt, wie stark ein Unternehmen durch verzinsliche Schulden (z. B. Kredite und Anleihen) im Verhältnis zum Eigenkapital finanziert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Kennzahl hilft, das finanzielle Risiko und die Abhängigkeit von Fremdkapital zu beurteilen. Ein hoher Verschuldungsgrad kann die Eigenkapitalrendite steigern – birgt aber auch erhöhte Risiken bei Zinsanstiegen oder Liquiditätsengpässen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriger Verschuldungsgrad steht für finanzielle Stabilität und Unabhängigkeit.
- Ein hoher Wert kann auf erhöhte Risiken hinweisen – insbesondere bei schwankenden Zinsen oder konjunkturellen Schwächen.
- Wichtig: Immer im Kontext zur Branche und Kapitalintensität bewerten.
📘 Ergebnis je Aktie (EPS)
📈 Was ist das?
Das Ergebnis je Aktie (EPS) zeigt, wie viel Gewinn auf eine einzelne Aktie entfällt – und ist eine der wichtigsten Kennzahlen zur Bewertung von Unternehmen.
🧮 Wie wird es berechnet?
Die verwässerte Aktienanzahl berücksichtigt auch potenzielle neue Aktien, etwa durch Optionen, Wandelanleihen oder andere Umtauschrechte.
🏛️ Wofür ist es wichtig?
EPS bildet die Basis für viele Bewertungskennzahlen wie KGV, PEG oder Payout Ratio. Es macht den Gewinn für Aktionäre vergleichbar – unabhängig von der Unternehmensgröße.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- EPS hilft, die Profitabilität pro Aktie zu erfassen – und ist besonders wichtig im Zeitvergleich oder im Vergleich mit Analystenschätzungen.
- Steigendes EPS kann ein Zeichen für stabiles Wachstum oder Aktienrückkäufe sein.
- Wichtig: Verwende verwässertes EPS für realistische Bewertungen – besonders bei stark aktienbasierten Vergütungssystemen.
📘 Free Cashflow je Aktie (FCF je Aktie)
📈 Was ist das?
Der Free Cashflow je Aktie zeigt, wie viel freier Mittelzufluss einem Unternehmen pro Aktie zur Verfügung steht – nach Investitionen, aber vor Dividenden oder Schuldentilgung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der FCF je Aktie zeigt, wie viel liquide Mittel pro Aktie tatsächlich im Unternehmen verbleiben – wichtig für Dividenden, Aktienrückkäufe oder Schuldentilgung. Im Gegensatz zum Gewinn ist er schwerer manipulierbar und daher besonders aussagekräftig.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow je Aktie ist ein Zeichen für hohe finanzielle Flexibilität.
- Er zeigt, wie viel Kapital ein Unternehmen effektiv einsetzen oder ausschütten kann.
- Besonders relevant für dividendenstarke Unternehmen oder solche mit starker Kapitalrendite.
📘 Short Interest
📈 Was ist das?
Short Interest zeigt, wie viele Aktien eines Unternehmens aktuell leerverkauft wurden – also von Investoren geliehen und verkauft, in der Erwartung fallender Kurse.
🧮 Wie wird es berechnet?
Der Wert zeigt den Anteil der Aktien, der aktuell auf fallende Kurse spekuliert wird.
🏛️ Wofür ist es wichtig?
Short Interest dient als Stimmungsindikator: Ein hoher Wert deutet auf Skepsis oder negative Erwartungen gegenüber dem Unternehmen hin – kann aber auch zu einem „Short Squeeze“ führen, wenn der Kurs plötzlich steigt.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriger Short Interest deutet auf Vertrauen in das Unternehmen hin.
- Ein hoher Wert kann ein Warnsignal sein – oder eine Chance, wenn sich die Stimmung dreht.
- Besonders spannend in volatilen Märkten oder vor wichtigen Quartalszahlen.
📘 Employees
📈 Was ist das?
Die Mitarbeiteranzahl zeigt, wie viele Personen ein Unternehmen weltweit beschäftigt – ein Indikator für Größe, Struktur und Geschäftsmodell.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft bei der Einschätzung von Skaleneffekten, Effizienz und Personalkosten. Zusammen mit Umsatz und Gewinn lassen sich Kennzahlen wie Produktivität je Mitarbeiter ableiten.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Viele Mitarbeiter bedeuten große operative Komplexität – aber auch hohes Umsatzpotenzial.
- Produktivität je Mitarbeiter ist ein wichtiger Indikator für Effizienz.
- Besonders spannend bei stark wachsenden Tech- oder Industrieunternehmen.
📘 Umsatz je Mitarbeiter
📈 Was ist das?
Der Umsatz je Mitarbeiter zeigt, wie viel Erlös ein Unternehmen durchschnittlich pro Beschäftigtem erwirtschaftet – eine Kennzahl für Effizienz und Produktivität.
🧮 Wie wird es berechnet?
Die Mitarbeiterzahl stammt in der Regel aus dem letzten verfügbaren Jahresbericht.
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Geschäftsmodelle zu vergleichen – insbesondere zwischen arbeitsintensiven und technologiegetriebenen Unternehmen. Ein hoher Wert deutet auf Automatisierung, Effizienz oder hohen Wertschöpfungsanteil hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Umsatz je Mitarbeiter spricht für ein skalierbares und margenstarkes Geschäftsmodell.
- Ein niedriger Wert kann auf arbeitsintensive Prozesse oder geringere Wertschöpfung hinweisen.
- Besonders hilfreich beim Vergleich von Tech- vs. Industrieunternehmen.
Hilton Worldwide Aktie Analyse
Analystenmeinungen
31 Analysten haben eine Hilton Worldwide Prognose abgegeben:
Analystenmeinungen
31 Analysten haben eine Hilton Worldwide Prognose abgegeben:
Beta Hilton Worldwide Events
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Hilton Worldwide — Q1 2026 Earnings Call
1. Management Discussion
Good morning, and welcome to the Hilton First Quarter 2026 Earnings Conference Call. [Operator Instructions]. Please note this event is being recorded. I would now like to turn the conference over to Mr. Charlie Ruehr, Vice President, Corporate Finance and Investor Relations. You may begin.
Thank you, Chuck. Welcome to Hilton's First Quarter 2026 Earnings Call.
Before we begin, we would like to remind you that our discussion this morning will include forward-looking statements. Actual results could differ materially from those indicated in the forward-looking statements, and forward-looking statements made today speak only to our expectations as of today. We undertake no obligation to [Audio Gap] financial measures discussed in today's call in our earnings press release and on our website at ir.hilton.com.
This morning, Chris Nassetta, our President and Chief Executive Officer, will provide an overview of the current operating environment and the company's outlook. Kevin Jacobs, our Executive Vice President and Chief Financial Officer, will then review our first quarter results and discuss our expectations for the year. Following the remarks, we will be happy to take your questions.
With that, I'm pleased to turn the call over to Chris.
Thanks, Charlie, and good morning, everyone. We certainly appreciate you joining us today. Before we begin, I'd like to acknowledge all those impacted by the Middle East conflict, and I'd like to thank our team members who adapted very quickly and continue to provide extraordinary hospitality during this difficult time. We remain hopeful for a swift resolution.
Turning to results. We're pleased to report a great first quarter during which strong RevPAR and net unit growth drove top and bottom line results above the high end of our guidance. Performance was driven by strengthening underlying demand trends along with ongoing System-wide share gains. Our industry-leading brands, strong commercial engines and powerful partnerships continue to differentiate us from the competition, while a culture of innovation fuels additional growth opportunities. All of this, coupled with our asset-light fee-based business model, positions us to continue producing significant free cash flow and driving meaningful shareholder returns.
In the quarter, we returned more than $860 million to shareholders and we remain on track to return approximately $3.5 billion for the full year. For the first quarter, System-wide RevPAR increased 3.6% year-over-year, driven by broad growth across all chain scales, brands and segments, as well as sequential monthly improvement throughout the quarter in the U.S.
In the quarter, business transient RevPAR was up 2.7%, representing a 4-point step-up in demand from the fourth quarter when adjusting for day of week and holiday shifts driven by improving midweek demand across all chain scales. Leisure transient RevPAR was up 3.5%, driven by concentrated spring brake demand that enabled strong rate growth. [indiscernible] was up 4.3%, driven by growth in company meeting and convention demand. We continue to see healthy underlying momentum for group supported by strong growth in corporate lead volumes.
As we look ahead to the second quarter, we remain encouraged by a continuation of demand trends that we've been observing since late 2025 and now through April, but we do expect some headwinds related to the Middle East. For the full year, we expect improving performance in the lower and mid chain scales with RevPAR strength continuing to move downstream from luxury and upper upscale toward a more balanced convergence demand shape or what I have been calling a C-shaped economy. This trend should be most evident in the U.S., where supportive tax and regulatory policy, expected lower interest rates, increased private sector investment in AI and the AI complex and ongoing public infrastructure spending are benefiting the middle and lower income consumer and driving broader demand growth. As a result, for the full year, our System-wide RevPAR growth expectations are now 2% to 3%, factoring in a range of scenarios for the Middle East conflict and recovery. For the year, we continue to expect group to lead, followed by business and leisure transient.
Turning to development. During the first quarter, we opened 131 hotels totaling over 16,000 rooms representing our second strongest, first quarter for hotel openings in our history. Our Luxury and Lifestyle brands continue to expand around the world, comprising 20% of total openings in the quarter. Earlier this month, in Morocco, we proudly opened the Waldorf Astoria Rabat Sale kicking off 2026 with another key addition to the Waldorf Astoria portfolio, which now includes 40 trading hotels worldwide with more than 30 in the pipeline. Additional Marquee Waldorf openings in 2026 will include the Waldorf Astoria Admiralty Arch in London and the Waldorf Astoria Kualalampur in Malaysia.
Within Lifestyle, our Curio Collection recently surpassed 200 trading hotels with notable openings in the quarter, including the newly built Monarch San Antonio and the converted hotel here on Alexandria, Old Town Virginia. We also expanded our Lifestyle footprint globally with the debut of Motto in Brazil. In Europe, this week, we will open a Home2 Suites in Dublin, Ireland, which marked the European debut our Home2 Suites brand, one of our strongest performing brands in the portfolio with more than 800 hotels open and over 750 in development. This positions this brand for extended rapid growth and allows us to capture even more demand from this important region.
Conversions represented 36% of openings for the quarter across 10 brands and dozens of countries, ranging from flagship Hilton openings in Malaysia, Vietnam and Thailand, The Spark openings in France, Canada and the U.S. Following our Apartment Collection by Hilton brand announcement earlier this year, we now have our first 2 converted properties in Atlanta and Salt Lake City, accepting bookings for this summer. Conversions overall are expected to be up on a nominal basis in 2026 across every region, demonstrating the performance our system delivers to owners.
Despite the current macro uncertainty, signings and starts continue to have momentum. During the quarter, we announced multiple new signings across geographies including 4 new brand signings in Turkey, 2 LXR signings in Japan, the debut of Motto in Australia and France and the debut of Tapestry in Germany. In India, we signed a strategic agreement with Royal Orchard Hotel to open 125 Hampton Hotels in the market, which puts us on track to exceed 400 hotels in the market in the coming years and reaffirms our commitment to expanding in this key emerging economy. We continue to build out our presence in the fast-growing and expansive region of APAC ex China, where approvals, openings and new development construction starts were all up double-digits in the first quarter.
Globally, we now expect new development construction starts to be up over 20% for the year with the strongest growth in the U.S. and EMEA, signaling continued developer confidence and a strong desire to have hotels open in conjunction with a rebounding RevPAR environment. Our pipeline now stands at a record 527,000 rooms and includes brand [indiscernible] in more than 25 new countries with Hilton representing only 5.5% of global hotel supply and over 20% of rooms under construction, we have tremendous opportunity to grow our market share from here.
As we look ahead, we expect that our robust global pipeline strength in conversions, construction start momentum and industry-leading brand premiums will support sustained net unit growth of between 6% to 7% for the full year even with the current geopolitical uncertainty. Innovation across our entire business is a core competency, and when deploying new technology, we're focused on broad impactful use cases to enhance the guest experience, deliver value to owners and empower team members. As we advance our strategy, we're leveraging AI to embrace, the new ways customers are discovering and engaging with our brands, working with leading partners, including Google, ChatGPT and Anthropic, all while remaining focused on strengthening direct loyalty-driven relationships and maintaining discipline in how we manage distribution.
Building on this, earlier this quarter, we deployed an Anthropic-powered platform for customers to dream and shop called the Hilton AI Planner, this LLM powered tool combines our incredibly rich property content with vast information about local venues and activities to allow customers to search for and tailor an experience that is unique to their interest. The AI Planner enables guests to spend more time dreaming within our native environment which should drive incremental demand across our portfolio as customers book with us more often and more quickly. We're just getting started on how technology can customize the customer experience, and the Hilton AI Planner is one great example of how we are delivering our signature Hilton Hospitality and enhancing the Dream Shop Book and stay guest journey.
During the quarter, we were proud to once again be recognized as the top-rated hospitality company by -- on the Fortune and Great Place to Work list of the 100 best companies to work for in the United States, marking our 11th consecutive year earning this distinction. We also continue to be recognized for our world-class culture globally, receiving Great Place to Work honors in 17 countries, including 7, #1 ranking.
Overall, we are very encouraged by the strength of the demand environment across all our brands. We remain confident that our powerful network effect, industry-leading RevPAR premiums and fee-based capital-light business model will continue to drive strong operating performance, net unit growth and meaningful cash flow, enabling us to return an increasing amount of capital to shareholders.
Now I'll turn the call over to Kevin to give you a few more details on the quarter and expectations for the full year.
Thanks, Chris, and good morning, everyone. During the quarter, System-wide RevPAR increased 3.6% versus the prior year on a comparable and currency-neutral basis. Growth was driven by broad growth across all chain scales, brands and segments as well as sequential improvement throughout the quarter in the U.S. Adjusted EBITDA was $901 million in the first quarter, up 13% year-over-year and exceeding the high end of our guidance range. Out-performance was predominantly driven by better-than-expected System-wide RevPAR growth. Management and franchise fees grew 10.4% year-over-year. For the quarter, diluted earnings per share adjusted for special items was $2.01.
Turning to our regional performance. First quarter comparable U.S. RevPAR increased 3.4% driven by group growth trends continuing from the prior quarter, broad business travel strength and leisure demand from a concentrated spring break. For full year 2026, we expect U.S. RevPAR growth to be at the high end or above System-wide guidance.
The Americas outside the U.S., first quarter RevPAR increased 4.4% year-over-year, driven by strong demand across all segments and continued strength across the Caribbean and South America. For full year 2026, we expect RevPAR growth to be in the low to mid-single digits. Europe, RevPAR grew 6.9% year-over-year led by growth across all segments. Continental Europe's strength related to the Winter Olympics and other regional event-driven demand. For full year 2026, we expect RevPAR growth to be in the low to mid-single digits.
In the Middle East and Africa region, RevPAR decreased 1.7% year-over-year as strong early quarter performance was offset by weakness following travel disruptions from the conflict across the Middle East. For full year 2026, we expect RevPAR to be down in the mid- to high teens as a result of the ongoing conflict in the region, and we expect the biggest impact to be on second quarter performance.
In the Asia Pacific region, first quarter RevPAR was up 9.1% in APAC ex China, led by Australasia RevPAR growth and extended Chinese New Year and other regional events. RevPAR in China increased 1.3% in the quarter, driven by business segment recovery, but offset by continued pressure in group from softer convention and company meetings activity and leisure due to weaker inbound travel. For full year 2026, we expect RevPAR growth in Asia Pacific to be low single digits, with RevPAR flat in China.
Turning to Development. As Chris mentioned, for the quarter, we grew [indiscernible] 6.3% and now have more than 527,000 rooms in our pipeline. We continue to have more rooms under construction than any other hotel company with approximately 1 in every 5 hotel rooms under construction globally slated to join the Hilton portfolio. We expect to deliver between 6% to 7% net unit growth for the full year.
Moving to guidance for the second quarter, including the impact from the Middle East conflict, we expect System-wide RevPAR growth to be between 2% and 3%. We expect adjusted EBITDA to be between $1.015 billion and $1.035 billion and diluted EPS adjusted for special items to be between $2.18 and $2.24, both impacted by the significant Middle East RevPAR decline and several onetime and timing items that are unique to the second quarter year-over-year comparison. For the full year, we expect RevPAR growth of 2% to 3%, driven by strengthening underlying fundamentals across chain scales and segments and factoring for a range of scenarios for the Middle East. As a result, we expect adjusted EBITDA of between $4.02 billion and $4.06 billion and diluted EPS adjusted for special items of between $8.79 and $8.91. Please note that our guidance ranges do not incorporate future share repurchases.
Moving on to capital return. We paid a cash dividend of $0.15 per share during the first quarter for a total of $35 million. Our Board also authorized a quarterly dividend of $0.15 per share for the second quarter. For 2026, we expect to return approximately $3.5 billion to shareholders in the form of buybacks and dividends. Further details on our first quarter results can be found in the earnings release we issued earlier this morning. This completes our prepared remarks. We would now like to open the line for any questions you may have.
We would like to speak with as many of you as possible, so we ask that you limit yourself to one question. Chuck, can we have our first question, please?
Our first question will come from Shaun Kelley with Bank of America.
2. Question Answer
Chris, obviously, a big notable change in the U.S. demand dynamics. So hoping you could just unpack that a little bit for us. Our math gets us to probably nearly a 200 basis point increase in your outlook from where you were at the beginning of the year. So could you just walk us through that and maybe elaborate a little bit on your comment around C-shaped economy? Are you actually seeing some evidence of that convergence as we get here into April? Or what gives you that confidence to kind of make that statement? What are you seeing that's getting you excited about the business?
Thanks, Shaun. I think that's a great way to start with the Q&A because it's the biggest question out there. If you go back, I can have team fact check me, but if you go back to like midyear last year, I was very much of the mind that I saw, if you lifted up above a lot of noise that there were some really good fundamental things happening from a macro point of view in the U.S. economy that, to my mind, sort of had to eventually translate into higher growth rates. Now I will admit that certainly in the third quarter, as we reported, while I said that, I also said we're not seeing the green shoots or a whole lot of evidence of that yet.
But then again, Mike (sic) [ Shaun ], if nothing I've been consistent, in the fourth quarter, I repeated in my view that we were -- that we had to start to see what I sort of made up on my own instead of a K, a C economy where you see convergence of the lower end, the middle class, mid-price segments in our industry moving up. And in the fourth quarter, we started to see a little bit of evidence of that. Now I would say that were in the first quarter and looking into Q2, where we have part of the quarter behind us, obviously, in the sense of April, we have very good sight lines into May, we're seeing it, right? And we're seeing what to me was inevitably on its way, but it takes time for these things to sort of deep into the economy.
So I said it in my prepared comments and at the risk of taking too much time here, but I do think it's the most important question and answer, what's driving it? Well, I think what's driving it is a number of very big picture things that are going on. One, forget for the moment the spike in energy prices and oil because of the War in Iran and, I mean, broadly, structurally, particularly in housing, you have inflation coming down. And as a result, broadly, again, not in this exact amount, broadly, rates have come down. And I think there -- next you can debate how fast when second half of this year, first half of next year. But I think there's a broad understanding that particularly if we get the Middle East stuff sort of settled down, you're going to be in a lower inflationary environment, and it will allow the Fed to continue to bring rates down to stimulate the real economy, which is what they're trying to do.
Here in, obviously, one of the most deregulatory environments in, what I can remember in modern history. And that means financial services, energy, you name it across the spectrum that you have a broad regulatory deregulatory regime. And that -- in addition to that, in the backdrop, because of the bill that was passed last year, you are in a multiyear position where you have very, very business-friendly tax attributes, right? And that's very hard to get done. It's certainly not going to get undone during this administration. And let's be honest, when you look at it historically it takes a lot even with change of administration to get that kind of sweeping tax policy change. So I think you have a number of years in running room and favorable tax policy.
And then like I'll state the obvious. You have a lot of investing going on in America. Where is that investing? Obviously, AI, all the AI companies, the whole AI complex around it, data centers, energy, it's like one of the -- it's like great race. People are spending money like crazy in and around that. You have infrastructure, which I've talked about for a number of quarters, buying your infrastructure bill, $1.6 trillion, very little of which percentage wise has been spent. The CHIPS Act to reshore critical manufacturing. Again, $800 billion, very little of that is spent. Why? Because it takes time to get these things like land, permits, build. So these things, they take a number of years to sort of seep into the system. But I think you're starting to see it.
The best evidence of that, if you go back and there's -- the correlation sort of got obtuse or broken apart during COVID like a lot of things. But for a long spans of time, the highest correlation, 95%-plus over a very long span of time. The correlation and demand growth of the hotel rooms has been growth in RFI, nonresidential fixed investment. Sort of like we've lived in crazy ville, post-COVID where you have all the swirling stuff going on, hard to understand. But to me, over the long term, that is exactly what is going to drive the business. And that's exactly what's going to drive the mid-market of the business, all that investing in nonresidential fixed investment that takes the middle class getting in the game. And if you look at those numbers, they've been moving up and they're perennially bad at forecasting an RFI from my experience. But the actual numbers being reported are moving up. And my guess is the next several years, they're going to keep moving up. And as they do, you're going to see this convergence. With all of those things going on, you're going to see this convergence.
By the way, if that's not enough, I mean I know it's a whole different topic of displacement and everything that goes with AI, but AI is also going to provide one of the greatest productivity booms. I mean, it's going to be equal to or bigger than the Internet productivity boom, and yes, there are people, there's winners, there's looser's, need to retrain and shift and re-skill people, all of that stuff, we won't get into today with the limits of time, but there is no world where economically, it's not advantageous to have productivity gains. Like there is no world, there is no time in American history where big productivity gains weren't matched with big economic growth. So I sort of put all that together, and I feel like, okay, it's happening, like I want it to keep happening. We don't -- I want to be thoughtful about like we're talking about a little bit of fourth quarter and the first quarter and now looking into the second quarter. And I don't want to overcook it, but all of those things I've been thinking, I think, are happening, and I think it's now showing up in our business, and it makes me feel good that we could be in a time frame, honestly, where -- I love it when we're sitting around at this very table every week talking about performance.
And every time we talk, it's getting better, right? And that's what's been happening for a while, for weeks and weeks. It's getting better. Like -- so as we look further out in the year with the visibility we have here in the U.S., it feels better. So reality is we gave guidance to the Middle East. I'll leave that to somebody else to ask, creates some uncertainty, but I think you can make an argument that we are being reasonably conservative with our full year guidance.
Next question will come from Dan Politzer with JPMorgan.
I suppose I'll take the bait on the Middle East there. Can you just remind us what the exposure in terms of EBITDA or fees across your businesses there? And how do you think about the Middle East dynamic and disruption there flowing through to the other regions of your business throughout the course of the year and impacts the U.S. outbound travel?
Sure. Middle East is about 3% of the business. So you'd say, "All right, it was not that bigger part of the business." But like Q2, you see that is impacted by a few things, some onetime stuff that Kevin mentioned from last year, but it's also impacted by the Middle East. I mean the Middle East for Q2, which is when we think it will probably be most dramatically impacted. If it's 3%, it could be down 50% or something like that. You guys could do the math. That could be 1.5 points on System-wide. So whatever guidance we gave you, if the Middle East we're doing what it normally does. It wouldn't be -- which had been running in the high single digits, low double digits now for a quarter minus 50% you flipped that around it in Q2, you would be above where you were in Q1.
So even though it is a small percentage of 3%, when you get in very large numbers, small percentage of a large number becomes a decent-sized number. Having said that, we are already -- I mean I don't know where this is all going to play out. I'm looking down outside my window to Washington. We'll see. I don't know. I suspect there will be an off-ramp eventually just given a lot of things, politically and otherwise in the not-too-distant future. Things have already settled down a bit. I mean we are already starting to see, again, in my weekly around this table, when I'm getting reports, certain markets within the Middle East that are some of our bigger markets are starting to sort of stabilize and move up. I mean, they're still quite impacted, but they're getting better. And so what we tried to do in our guidance was, again, on the margin, be a bit conservative and thinking about a range, like in the first quarter, we think it was probably 30 or 40 bps something like that. And in Q2, I just gave you the metric, it's probably 1.5 points. For the full year, it's probably 0.5 point to 1 point impact depending on what you think the trajectory will be.
And at the lower end of that range and thus at the lower end of our overall guidance range, I think what we've assumed is it stays pretty bad and that there is, in fact, some knock-on impact to your question. There's some knock-on impact on other markets. We've seen a little bit of that, a little bit in India, particularly Bangalore, a little bit in the Seychelles and Maldives because of transit through Dubai, but not a lot of knock-on impact, but we've assumed if it stays really bad, there'll be a little bit more. And then obviously, on the upside that you continue to things stabilize and you continue to have recovery but not necessarily a super v-shaped recovery just sort of grinding back up through the rest of the year.
So again, my experience, I'm sad to say I've been doing this long enough. I've had to live through stuff like wars and pandemics and like whatever else it feels like. And so I feel like in this moment, we're trying to be responsible with you all in telling you we're giving you a range of outcomes that we think are rational, if anything, probably on the conservative side as they should be. In terms of -- I mentioned it on the development side, only about 2% of our deliveries for the year are coming out of the Middle East. But those are important deliveries. We do think things will slow down a little bit there. It's so early in the year. We don't know. And so again, that's why we I think -- but for that, we probably would have been telling you we're in the upper half of our 6% to 7% range. But because of the Middle East and potential for supply chain knock-on in other parts of the world, we feel like keeping the range where it was, was more appropriate. Again, I mean, you could say we're being too conservative, whatever, but I mean war is war. There's a lot of possible outcomes. We've tried to frame it around those and be thoughtful about it.
Your next question will come from Stephen Grambling with Morgan Stanley.
I appreciate all the color on the macro. As we look at some of the actions outside of RevPAR, particularly the launch of the Select brands. Can you elaborate on how this compares to a typical brand agreement? And what are some of the guardrails for what brands you'd be willing to include going forward? And if I can just sneak one more that's related on, does this launch change the way you think about either the marketing or system funds allocations or even M&A?
No, to the last part of that. Let me -- but so I'll answer that. That doesn't change any of that. I mean the way to think about Select is like anything we bring into the system, the first step is quality, does it add to our network effect? Is it is it a swim lane or a brand that we think our customers want, that has the quality that we have promised to give our customers and then we think it will create a benefit strengthening to our network effect. That's always the first filter.
So we -- if it doesn't meet the criteria of like we already have something on top of it or we don't like the quality. We're not doing it. And by the way, we've had dozens of opportunities in Select that you don't know about because we haven't done them. This is -- we've done one. I suspect there will be others. I don't know how many they'll be because we're super stringent on what we would do. And so the way to think about it, and the hotels a great example is like. It's a great smaller brand. They've struggled to really -- customers love it. The quality is good, and they have a real following, but they've had a real problem without having global scale and all the network effect that we have and the ability to invest in technology and all those things at the level we do to sort of make it work the way they wanted to work. And so -- that was a unique opportunity for us to say, we love it. Our customers, we did a lot of work. We think our customers like it, will resonate well. The quality is good. And importantly, we're entering the agreement with, that is consistent with the way we would approach any franchise agreement. This is a franchise relationship with them.
We are getting -- and if you look at the -- I know there's been a lot of noise out there, but if you -- there's a ramp involved like a lot of our larger multiunit franchise deals. But if you look at a run rate basis, this is very consistent in how we charge for license fees, system fees, all of that, and it is on a fee per room basis, very consistent with the product in that category. And so the difference is it's just a little unique brand. And so like -- could you do it somewhere else? Yes, you could say like what's [indiscernible] that and like doing it as a tap or whatever. Well, Hotel is a good example. It's unique. It doesn't fit in TAP for Curio. It's its own thing. And so we didn't want to try and like we want to have we don't want to have cognitive dissidence with our customers as we bring things into the system, and we like the brand. We wanted it to stand on its own, but we want to do it in the right way. We want to get paid paid for the effort and we want it to be something our customers really think enhances the broader system. And so there'll be others. I'm sure we're working on a bunch of others, but I said like turndown ratio is very, very high.
Obviously, the appetite for folks that have small brands, I think, is quite high in an environment where we have this much scale and the ability how we work with all the intermediaries, the dollars we can invest in our commercial engines and technology. It's -- I think we have a real competitive advantage. That's why the average market share of our brands is so high and much higher than our competitors. And so increasingly, little micro brands around the world, I think not all of them, but some are figuring that out. And we've been talking to a bunch of them. Do I suspect some others will come into the fold over time, but we'll be hyper disciplined about it. Again, quality the brand works, fits in our ecosystem, and we get the fees per room are good. And we get paid for the efforts.
The next question will come from Lizzie Dove with Goldman Sachs.
I wanted to go back to the AI and kind of technology side of things. Obviously, things are moving very, very quickly. You mentioned you launched the Hilton AI Planner. But I guess just now another quarter into things, how do you think about what the kind of real opportunity set here is, long term, both obviously on the OpEx side of things internally, but then as you think kind of bigger picture externally from the distribution side of things also?
Yes. I mean we talked about this, I think, at fairly good length on the last call and it's obviously an important question. And given the amount of time we're spending on it and everybody is, it would be fair to say it's worth addressing. I would say you're right, a lot of effort going into it by everybody certainly by us. Things are moving very quickly. I would say as every day goes by, we're learning and iterating and thinking and doing different things and working with different partners in different ways. And I think the opportunity gets more not less interesting I know that's what you'd expect me to say, but I believe it to be true. I think the three buckets of how we think about it, haven't really changed.
I think we think about this as a means to create -- to use our scale as a weapon and creating efficiency, which we think can translate into being more efficient at how we go to market and how we deliver for our owner community and more effective. And yes, that could benefit our P&L, too, but really, the largest part of our system cost really relates to the part of the system we manage on behalf of owners. So every time we can be more effective and more efficient in the world, it can translate into benefits for our owner community who need it and want it and deserve it. Our project Rise this year was in part enabled by work that we're doing in this bucket, if you will. And so I'd say we're early days, and I think you have huge opportunities to think about systems and processes across what is a very big global company, to continue to garner efficiencies but most importantly, to be much more effective, be able to move quicker, add hotels, ramp them quicker just because we take great systems but antiquated systems, and we hyper modernize those.
In the second bucket, you heard me mention, we're working with a bunch of the folks out there, Gemini and OpenAI, we're going to be opening our app within their environment in the next couple of weeks, talked about our AI Planner in our environment that we did with Anthropic and Claude. We're working with everybody, and while it's moving fast, there's a long way to go. And so I do increasingly feel really good about what the opportunities for us are. I mean if you think about it at a high level, if you look at the quality using the U.S. market as an example, if you look at the quality hotel market in the United States, we're over 25% of the market. I think that puts us in -- and we are the only ones with that 25% of the market that can control rate inventory availability, period, end of story, nobody can get it, unless we give it to them. In a world where you have a more competitive environment, there are a bunch of debates who's going to win, who's going to lose. That's not for us to judge.
I think they're probably going to be more -- there's going to be more than one winner. That's why we're working with everybody. But we realize the asset we have in the system and the control of the system, given our scale is really valuable that effectively, people really do need us if you're going to have -- you can't be missing 25% or 30% of the quality inventory in the U.S. and have something that's a real full offering. And so I like where we sit. It's complicated. It's fast moving, there's risks, but we're approaching it very much in the form of a partnership with all of the counterparties that are developing these technologies. We want to show up with all of them. And in the end, I do believe as a result of the great work they're doing and a result of discipline on our side, that there's real opportunities to create more efficient, more effective distribution. They sort of just has to be if we're smart about it, and we intend to be.
And then the last bucket AI Planner is, in fact, part of it. And if you think about when we have a stay experience people are with us, your customers, we have all sorts of opportunities to like equip our team members now with all the information we have with technology in the palm of their hands to deal with problems to customize the experience. And we're testing and learning in the stay experience with really cool things that really revolutionize the stay. But we also, a lot of the engagement we have with our customers is digital. Think about when they're dreaming, booking, planning, post-day. And so -- and they're not with us. And so that's about trying to make sure that the approach we have digitally with folks is utilizing all the best thinking and technology to create a very engaging experience so that, yes, when they're with us, they have the best day experience in the business, and that's why they want to come back -- but when they're not with us and these other steps of the customer journey, they feel equally good about our ability to give -- to satisfy their needs and to customize at mass scale.
And so again, all this stuff, I mean, we're doing things. We talked about it, you can go play with the AI, the Hilton AI Planner or Stay Planner, it's early days, but we're doing super important foundational work. And the last thing I'd say is our tech stack and it's not by happenstance is very advanced. So many years ago, COVID, like turned it to a time war, but pre-COVID, so probably 8 or 9 years ago, we made the decision to really completely blow up all our legacy architecture and make sure that our core systems and otherwise were cloud-based open source, micro services driven, which means totally modern tech stack that has like incredible agility and agility and the ability to have control. So it's a system built on certain elements of table stake sort of technology, it might build off an existing platform. But where we customize and modify it, it's things we own and control. And so it gives us, we think, a really unique ability to be agile and do things for customers that are going to be unique that others that are going to be with monolithic providers can't do.
And so that was a very purposeful decision to my tech team. They're extraordinary and leading that effort over a bunch of years. And I would say it just puts us in a really good position in the world we live in, where AI is coming and you have all this opportunity. But if you don't have the flexibility and agility of a tech stack, it doesn't really matter because sort of like the machine stops. So that I'll leave it at that. We could talk AI all day, and we do around here, talk about it a heck of a lot, but that's probably enough for today.
Your next question will come from Steve Pizzella with Deutsche Bank.
Just wanted to follow up on the expectation for conversion to be up in 2026 across every region. Do you think this is a new normal for conversions moving forward? Or will we revert back to a more normalized conversion level versus new construction mix? And is there anything to think about from a fee perspective, longer term, if conversions continue to be a greater portion of the fee mix moving forward?
I don't think there's any material impact on the fee side of it. So answering that first. I -- this year, we're going to tick up, as I said, last year, we were like 36%. Current forecasts are we're trending a bit above that, probably 38% to 40% in the latest numbers. I mean there's a lot of moving parts under the year, for the year. But we think we think it's going to be up modestly. I actually -- I think the math of it is such that on an absolute basis, I don't think you're going to see a big drop off, in conversions. As a percentage of [ nug ], I do think you will see it moderate over time, but that's because you've been in a world where construction starts haven't really gotten back to pre-COVID levels. And that will happen and is happening. It probably happens this year. And as you start to have that happen over the next 2 or 3 years, and new construction grows in an absolute sense, I think the percentage will decline.
I don't think it will ever go back down. I mean, we peaked during the -- great recession in the low 40s. We're sort of back there now. It went as low as the high teens. I don't think we're going to be in a world where it's high teens. I mean when it was high teens, let's be honest, we had 1 brand, 1.5 brands sort of like Hilton and DoubleTree when it went. Now we've got a dozen brands that are really a dozen or more brands that are really good candidates for conversion. So I think you're probably sort of permanently in the 30% to 40% range. I'm making that up. But I mean, directionally, if you did the math on new starts, I think you're sort of permanently in that range.
The next question will come from David Katz with Jefferies.
Thanks for taking my question. I know you said you'd like to sort of leave the AI discussion right where it is. But I wanted to ask something just a little more industry level, if that's okay, which is -- it's obvious that you're making great progress in working at terrific speed. Outside the industry, not talking about competitors or peers, right, there is sort of an independent track that's going on, and there's also an OTA environment that's also, I assume, moving as fast as they can. How do you envision those dynamics sort of playing out? And do we evolve into kind of a different industry landscape in that regard? Or are you just running your race and luckily not paying a ton of attention to what they're doing?
No, no. We, of course, are paying a lot of attention to what everybody is doing. I I do think on the margin, it will look a lot like it does over the next 5 years from now, it will look like -- a lot like it does today or it has looked. I think on the margin, though, if we do our job, I think AI allows us, as I said, that be more efficient and more effective. What we did that is, code for continuing to build more direct lines to our customers. I mean that's where we have a terrific relationship with the OTAs, and we do a certain segment of our business with them. And I suspect we will for a very, very long time.
But I think our ability -- our control of our inventory, our ability to customize the experience in unique ways, it being a more competitive environment where there isn't just one winner in search probably when it's all said and done. I think that puts us in a position where we -- it gives us an advantage relative to what we've had to continuing to build more direct business. Now 80% plus of our business is already direct. So we've had a fair amount of success in doing that. But I think on the margin, it helps in that regard. But I go back to where I started. I don't see that the whole system changes in a material way anytime soon.
Your next question will come from Robin Farley with UBS.
My question is not about AI. Just looking at results, fantastic results, and I think that full year RevPAR rates higher than the market was expecting. I am curious, last quarter, you had a slide that showed that 100 basis point raise in RevPAR would be 100 basis point raise in EBITDA. And it looks like it's maybe sort of more like a 50 basis points raise in EBITDA. Your G&A didn't change. Just anything else you would call out in that sort of flow through to EBITDA from the race?
No, Robin, I think -- look, I think the rule of thumb we would use and maybe the 100 basis points was a little bit of rounding and I think we've actually updated that more recently. The rule of thumb we do is about $25 million or $30 million of EBITDA per point. And so we raised our guidance -- our RevPAR guidance by 1 full point. So if you think about that as being typically $25 million to $30 million, the things that are going on there is you just have the impact of the Middle East with a little bit of IMF and a little bit of FX, which caused us to raise the midpoint by [ 20 ] instead of, call it, [ 25 ] at the low end of the range. So that's the way to think about it, and it's not more [indiscernible] than that.
The next question from Brandt Montour with Barclays.
So back to demand, you sound really good on group business. That was that was sort of the downside surprise for the industry last year, obviously, with tariffs. And just sort of curious, when you think -- when you look out and expect group to total lead, are you actually seeing in the year, for the year group bookings materialize better than planned? Or is it really just sort of easy comps that give you that confidence?
No. I mean we're seeing real lead volumes and bookings in line with the forecasting we have. And atmospherically in the discussions that our sales folks are having broadly about sentiment in that space and the corporate space, for that matter, are much better, quite good. So they get -- I think, listen, people are feeling better when they're spending more -- they need to move more, they need to aggregate people more, and we're seeing it show up. The booking position supports it, the leads more than support it.
Next question will come from Trey Bowers with Wells Fargo.
Just getting back to [ NUG ], to the extent that the disruption in the Middle East might might cause some impact on 6% to 7% growth this year. Is that just some of the either conversions or new builds kind of fall out of the system or the expectation of you were not at the high end of that range for this year. Would most of that fall into 2027?
It's just timing. We don't -- we're not concerned that anything is falling out of the pipeline, or conversion opportunities are drying up. It's just like there's a lot going on over there and some people have slowed construction, they've slowed decision-making on conversion deals that we're working on. So I don't think we feel like any of it really ultimately falls away. I think it's a question of when it gets done. And it's early to say. By the way my team says -- our team says it's picking up by the day, like Saudi Arabia, sort of isn't missing a beat, UAE, a little bit more disrupted, Kuwait, Qatar, much more so because the issues there have been more dramatic. So really, -- it's not like one monolithic area. It's country by country. And so we're watching it carefully. But I think it's -- I don't think these are things that like disappear. I think it's just a function of -- it may push a quarter or 2.
The next question will come from Duane Pfennigwerth with Evercore ISI.
Just to stick on that theme. As you think about your share of rooms versus much larger share of rooms under construction. What markets do you feel like that disconnect opportunity is biggest? Basically, what geographies offer the best share gain opportunity as you look out maybe over the next 5 years?
Well, there are a lot of them, I would say -- I mean, where we have what we call inside the company's springboard work, which is where we see sort of the disconnect in terms of demand for our products and what is a relatively low existing base of hotels. So I would say India being first and foremost, I mean we think easily, it's a 10x or 20x sort of opportunity. We have whatever, 40 hotels in India. I mean with the deals like when we announced today, we sort of have 400 in and around the pipeline or under development. So India is definitely one.
Southeast Asia is another where we have a big presence, but we think the opportunity is to be 3x or 4x the size that we have. [ Cala ], the broader [ Cala ] environment. We've got a big presence of 300 hotels, but we think we could be easily 2x or 3x that size. KSA, we have 25, 30 hotels. We think we can easily be 4x to 5x that, probably even more as well as other parts of the Middle East. Obviously, the Middle East, we just talked about, there's some challenges, but in part because I'm always an optimist, but I do think one way or another, this will settle down, and there's a lot of momentum underlying travel and tourism in the Middle East that I think will pick up pretty quickly when you get to the other side of this conflict.
So I mean -- and I shouldn't forget Africa, where a huge population, what is -- we've been there for many, many decades, but have a relatively small base and a huge opportunity. And so yes, the reality is we've got 27 brands. And if you look at the average number of brands that's deployed in any market, I think it's like 4 brands with 27. So even where we have more density, there's a tremendous amount of network yet to build and thus growth and then the markets I just covered, I would argue and almost all of them other than maybe [ Cala ] where we have 300 hotels. The others were in sort of our nascent stages. The brand is well known. We performed really well. We've had a presence in a long time. But relative to the populations and the demand base, we're just getting started. So that's why we get really excited when we think about -- I get the question, well, how long can you grow 6% or 7%?
And my view is a long, long time, simply because the world is a big place, populations all over the world need to be served. They're all -- in most of the markets I just described, there way underserved relative to any of the other more mature markets. And yet our brands do well there. Customers recognize us, and it's an opportunity to really build a powerful network effect, in many of those places.
Ladies and gentlemen, this concludes our question-and-answer session. I would like to turn the conference back over to Chris Nassetta for any additional or closing remarks. Please go ahead.
Thanks, everybody. As always, we appreciate the time. As you can tell, there's a lot going on in the world. There's no question about, the Middle East is not helpful. But 75% of our business is still driven out of the U.S., and we have seen really nice uptick in performance driven by a really nice uptick in demand across all segments. We think that is sustainable as we look out for the rest of the year and beyond. And so notwithstanding everything going on in the world, we feel really good about our ability to drive top line, drive unit growth, obviously, the free cash flow that we need to drive and keep returning capital as a serial compounder. So we feel great about the business. Look forward to catching up with you after the second quarter to give you the update on everything going on.
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.
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Hilton Worldwide — Q1 2026 Earnings Call
Solide Q1‑Zahlen: RevPAR‑Stärke, kräftiges EBITDA, klare Kapitalrückführung – kurzfristig aber spürbare Risiken durch den Konflikt im Nahen Osten.
Nachfolgend die Zusammenfassung.
📊 Quartal auf einen Blick
- RevPAR: System‑wide RevPAR (Revenue per Available Room) +3,6% YoY; U.S. comparable RevPAR +3,4%.
- Ergebnis: Adjusted EBITDA $901 Mio. (+13% YoY), Adjusted diluted EPS $2,01.
- Cash & Return: >$860 Mio. an Aktionäre im Q1; Ziel für 2026 ≈ $3,5 Mrd. (Buybacks + Dividenden).
- Entwicklung: 131 Neueröffnungen (~16.000 Zimmer); Pipeline 527.000 Zimmer; Ziel Net‑Unit‑Wachstum 6–7% für 2026.
🎯 Was das Management sagt
- Geschäftsmodell: Betonung auf asset‑light, fee‑basiertem Modell, das hohe Free‑Cash‑Flows und Kapitalrückführung ermöglicht.
- Wachstum: Fokus auf Marken‑Expansion & Conversion‑Pipeline (36% der Q1‑Openings waren Conversions); gezielte Länder‑Deals (z. B. 125 Hampton in Indien).
- Technologie & AI: Einsatz von KI (Hilton AI Planner, Partnerschaften mit Anthropic, Google, ChatGPT) zur Stärkung direkter Buchungen und Individualisierung der Customer‑Journey.
🔭 Ausblick & Guidance
- Q2‑Guidance: System‑wide RevPAR +2–3%; Adjusted EBITDA $1,015–$1,035 Mrd.; Adjusted EPS $2,18–$2,24.
- Jahresguidance: System‑wide RevPAR +2–3%; Adjusted EBITDA $4,02–$4,06 Mrd.; Adjusted EPS $8,79–$8,91; Net‑Unit‑Wachstum 6–7%.
- Geopolitik‑Risiko: Naher Osten ≈3% des Geschäfts; Q2‑Schock Szenario: bis zu ~50% Rückgang dort (≈1,5 Prozentpunkte System‑RevPAR‑Auswirkung); Full‑Year‑Effekt geschätzt 0,5–1,0 pp.
❓ Fragen der Analysten
- C‑shaped‑These: Analysten fragten nach Evidenz für die Konvergenz (stärkeres Wachstum im Mittel‑/Niedrigpreissegment). Management nannte RFI‑Trends (Investitionen) und laufende Nachfrage als Triebkräfte.
- Naher Osten: Nachfrage nach Detail‑Exponierung; Management quantifizierte Region ≈3% und nannte kurzfristige Q2‑ und moderatere Full‑Year‑Auswirkungen, vermied aber feste Timing‑Prognosen.
- AI & Konversionen: Fragen zu Monetarisierung, Marketing‑Budget und Margeneinfluss; Management blieb konkret bei Pilotprojekten/Partnerschaften, zeigte aber nur grobe EBITDA‑Hebel (≈$25–30 Mio. EBITDA je 1 pp RevPAR).
⚡ Bottom Line
- Fazit: Fundamentale Nachfrage verbessert sich, Hilton liefert über Guidance‑High; starke Kapitalrückführung und ordentlicher Development‑Momentum sind positiv für Aktionäre. Kurzfristig bleibt geopolitisches Risiko (Naher Osten) der größte Unsicherheitsfaktor; mittelfristig bieten Marken‑Expansion, Conversions und KI‑Initiativen Upside.
Hilton Worldwide — Q4 2025 Earnings Call
1. Management Discussion
Good morning, and welcome to the Hilton Fourth Quarter 2024 (sic) [ 2025 ] Earnings Conference Call. [Operator Instructions]
Please note this event is being recorded. I would now like to turn the conference over to Mr. Charlie Ruehr, Vice President, Corporate Finance and Investor Relations. You may begin.
Thank you, Chuck. Welcome to Hilton's Fourth Quarter and Full Year 2025 Earnings Call. Before we begin, we would like to remind you that our discussions this morning will include forward-looking statements. Actual results could differ materially from those indicated in the forward-looking statements, and forward-looking statements made today speak only to our expectations as of today. We undertake no obligation to update or revise these statements. For a discussion of some of the factors that could cause actual results to differ, please see the Risk Factors section of our most recently filed Form 10-K.
In addition, we will refer to certain non-GAAP financial measures on this call. You can find reconciliations of non-GAAP to GAAP financial measures discussed in today's call in our earnings press release and on our website at ir.hilton.com.
This morning, Chris Nassetta, our President and Chief Executive Officer, will provide an overview of the current operating environment and the company's outlook. Kevin Jacobs, our Executive Vice President and Chief Financial Officer, will then review our fourth quarter and full year results and discuss our expectations for the year. Following their remarks, we will be happy to take your questions.
With that, I'm pleased to turn the call over to Chris.
Thank you, Charlie, and good morning, everyone. We appreciate you joining us today. We're pleased to report a solid end to what was another strong year for Hilton. In 2025, we expanded our portfolio of brands, grew our pipeline to a new record and strengthened our nearly 0.25 billion member loyalty system with new partnerships and loyalty tiers, all of which we believe sets us up for continued growth in 2026 and beyond.
Together with our team members and owners, we've delivered a solid year on both top line and bottom line performance. For the full year, system-wide RevPAR growth was up 40 basis points year-over-year, driven by strong performance in EMEA and growth in group and leisure transient. Industry-leading net unit growth, outperformance in non-RevPAR business lines and cost discipline drove record adjusted EBITDA of $3.7 billion, up 9% year-over-year.
In 2025, we returned $3.3 billion to our shareholders, the highest total capital return in our history, even with the softer than originally anticipated RevPAR, demonstrating the power of our capital-light business model. Turning to results for the fourth quarter. System-wide RevPAR increased 50 basis points year-over-year as strong international performance and solid group demand were offset by softer U.S. government demand and weaker international inbound into the U.S.
In the quarter, leisure transient RevPAR was up 2.3%, driven by international strength, especially in EMEA. Business transient RevPAR was down 2.1%, driven primarily by headwinds from the U.S. government shutdown. Group RevPAR was up 2.6%, driven by strong international group growth and company meeting demand. System-wide RevPAR for the quarter was strongest in December, up 1.7%, with strength in leisure and group and a meaningful pickup in business transient. Positive trends continued into early 2026 with group leading, including strong in-month group bookings, solid leisure demand and continued business transient improvement.
For the first quarter, we expect RevPAR growth of between 1% and 2% year-over-year, including the impact from the recent storms in the U.S. As we look to the year ahead, we feel optimistic that 2026 will be stronger than 2025. We believe this will be driven by continued strength in EMEA improvement in APAC and an improvement in the U.S. driven by stronger economic conditions, major events, easier comps and continued limited supply. For the full year, we expect system-wide top line growth of 1% to 2% with international performance stronger than in the U.S.
Turning to development. During the fourth quarter, we opened nearly 200 hotels totaling nearly 26,000 rooms. For the full year, we added nearly 100,000 new rooms to our global portfolio, representing full year net unit growth of 6.7% and our biggest year of organic openings. We achieved several milestones in the year, including reaching 9,000 hotels globally, celebrating 44 brand country debuts, opening our first property in 4 new markets, including Tanzania, Rwanda, Pakistan and the U.S. Virgin Islands and opening our 1,000th luxury and lifestyle hotel globally.
Our luxury and lifestyle brands continue to expand around the world, comprising nearly 30% of our total openings in the quarter. Lifestyle had a strong year with all 8 brands reaching record room counts and nearly all expanding their presence into new markets. Within our collection brands for the full year, we opened over 11,000 rooms across 18 countries, including 9 country debuts. It was a record year for Tapestry growth, opening over 40 properties in the year, including most recently the debut of Tapestry in Japan.
Within luxury, we continue to build strong momentum after the Waldorf Astoria New York opening. And in the fourth quarter, we opened our second Waldorf Astoria in Shanghai and celebrated the brand's debut in Helsinki. Strong interest in Waldorf Astoria continued into the fourth quarter as we announced agreements to expand Waldorf Astoria into several iconic cities across Greece, Spain, Oman and Malaysia.
In 2025, we also expanded our LXR footprint with new openings in France and Greece and announced plans to debut the LXR in the Turks and Caicos in the next few years. Conversions remain integral to our growth and accounted for roughly 40% of room openings in 2025, demonstrating the strong value proposition our system continues to deliver for owners. Against this backdrop of continued owner demand for conversion-friendly brands, we have been evolving our brand portfolio and creating opportunities to build the next chapter in Hilton's growth.
We recently launched Apartment Collection by Hilton, which marks Hilton's entry into the fast-growing apartment style lodging segment that represents a clear white space in the market. As a collection brand, it provides owners with flexibility to preserve a property's unique character while benefiting from Hilton's powerful commercial engine, global distribution and award-winning Hilton Honors loyalty program.
Apartment Collection by Hilton alongside our other newly minted brand Outset Collection will be incremental drivers of our conversion momentum in the years to come as will new brands, several of which we expect to launch later this year. Even with robust openings in the fourth quarter, our pipeline reached the highest level in our history, surpassing 520,000 rooms, reflecting both year-over-year and sequential growth, driven by expansion across strategic markets and brand categories.
New development construction starts in the U.S. were up over 25% in 2025, a trend that we expect to accelerate even further into 2026. Globally, for 2026, we expect new development construction starts to be up over 20%, bringing us back close to 2019 levels, signaling healthy developer appetite. As we look ahead, we expect that our robust global pipeline, strength in conversions, construction start momentum and industry-leading brand premiums will support sustained net unit growth of between 6% to 7% for 2026 and beyond. We also remain focused on initiatives to drive increased loyalty, engagement and guest satisfaction.
In 2025, we strengthened our Hilton Honors program by making loyalty both more accessible and more rewarding by introducing a faster path to elite status and a new premium tier in our program. We also launched Hilton Honors Adventures, an extension of Hilton Honors that invites travelers to immerse themselves in bucket-list-worthy travel, elevating loyalty benefits across land and at sea. Hilton Honors Adventures partnerships now include Explora Journeys and AutoCamp, and we expect more to come as we continue to prioritize ways. Honors members can earn and redeem points.
Overall, we continue to see extraordinary performance of Hilton Honors in 2025 with the program now approaching 0.25 billion members. During the quarter, Hilton was again named the #1 World's Best Workplace by Fortune and Great Place to Work for 2025, becoming the first and only hospitality company to top both the global and the U.S. list twice. Our brands continue to receive recognition as well. And in 2025, Entrepreneurs Franchise 500 extended our 17th consecutive year run with Hampton by Hilton ranking #1 hotel franchise in the lodging category.
In total, 12 brands were recognized in the 2025 rankings for their performance and franchise value. Overall, we're proud of our performance in 2025 and believe our results continue to reinforce the power of our business model. Our brand-led network-driven and platform-enabled strategy will continue to help us achieve our robust growth trajectory and meet the evolving needs of travelers around the world while delivering great returns to owners and shareholders. We're confident that we're well positioned to continue driving strong performance in 2026 and beyond.
Now I'm going to turn the call over to Kevin, who will give you a few more details on the quarter and expectations for the full year.
Thanks, Chris, and good morning, everyone. During the quarter, system-wide RevPAR increased 50 basis points versus the prior year on a comparable and currency-neutral basis. Growth was driven by strong international performance and solid group demand. Adjusted EBITDA was $946 million in the fourth quarter, up 10% year-over-year and exceeding the high end of our guidance range. Our performance was predominantly driven by strong performance in EMEA, non-RevPAR-driven fees and continued disciplined cost control. Management and franchise fees grew 7.4% year-over-year.
For the quarter, diluted earnings per share adjusted for special items was $2.08. Turning to our regional performance. Fourth quarter comparable U.S. RevPAR decreased 1.6%, largely driven by pressure across business transient and group, which underperformed expectations due to the prolonged government shutdown. For full year 2026, we expect U.S. RevPAR growth towards the low end of our 2026 system-wide guidance. In the Americas outside the U.S., fourth quarter RevPAR increased 3.8% year-over-year, driven by strong demand in both leisure and group segments.
For full year 2026, we expect RevPAR growth to be in the low single digits. In Europe, RevPAR grew 5.3% year-over-year, led by strong leisure activity in Continental Europe due to events and holiday-driven demand. For full year 2026, we expect low single-digit RevPAR growth in the region. In the Middle East and Africa region, RevPAR increased 15.9% year-over-year, driven by strength in leisure and group demand due to major events. For full year 2026, we expect RevPAR growth in the mid-single-digit range.
In the Asia Pacific region, fourth quarter RevPAR was up 9.2% in APAC ex China, led by growth in Australasia from major events and strength in Japan and South Korea. RevPAR in China declined 1.4% in the quarter, an improvement to prior quarters, but remained constrained by weaker group demand due to the government travel policy. For full year 2026, we expect RevPAR growth in Asia Pacific to be in the low single digits with RevPAR roughly flat in China.
Turning to development. As Chris mentioned, for the quarter, we grew net units 6.7% and now have more than 520,000 rooms in our pipeline. We continue to have more rooms under construction than any other hotel company with approximately 1 in every 5 hotel rooms under construction globally slated to join the Hilton portfolio. We expect to deliver 6% to 7% net unit growth for the full year.
Moving to guidance. For the first quarter, we expect system-wide RevPAR growth to be between 1% and 2%. We expect adjusted EBITDA to be between $875 million and $895 million and diluted EPS adjusted for special items to be between $1.91 and $1.97. For the full year, we expect RevPAR growth of 1% to 2%, adjusted EBITDA of between $4 billion and $4.04 billion and a diluted EPS adjusted for special items of between $8.65 and $8.77. Please note that our guidance ranges do not incorporate future share repurchases.
Moving on to capital return. We paid a cash dividend of $0.15 per share during the fourth quarter, bringing dividends to a total of $143 million for 2025. Our Board also authorized a quarterly dividend of $0.15 per share. For 2026, we expect to return approximately $3.5 billion to shareholders in the form of buybacks and dividends. Further details on our fourth quarter and full year results can be found in the earnings release we issued earlier this morning. This completes our prepared remarks. We would now like to open the line for any questions you may have. We would like to speak with as many of you as possible so we ask that you limit yourself to one question.
Chuck, can we have our first question, please?
The first question will come from Shaun Kelley with Bank of America.
2. Question Answer
Chris, I would love to start with you, both in the prepared remarks and overall sound a bit more optimistic. So we always value your kind of overview of where we kind of sit with the broader economy and the lodging industry. If you could just kind of give us your kind of latest thinking there? And maybe specifically a few thoughts around the business transient environment, particularly large versus small corporate. I think on the smaller or medium size, we've seen some weakness. Wondering what you think about that as we kind of turn the page into 2026.
Yes. Great question. And obviously, probably what's the #1 thing on everybody's mind. So a lot of this I covered on our last call and as I've talked to individual investors have shared these thoughts. But if you think back about what I said on the third quarter call, I was reasonably optimistic about '25 being a decent year, but '26 and frankly, beyond, at least for the next couple of years, being better. And my underpinning of that, which I still believe is that you have some macro forces and some micro forces that are converging in a really positive way.
Number one being inflation does structurally continue to come down. If you really factored for the lag effect of the housing input, which is over 30% of the contribution to the inflation numbers and you factor what it is real time, I would argue it's actually lower than is being reported. So that's a good trend. What does that mean? That means expectation, which I believe that rates will continue to come down, which will be stimulative and positive in a bunch of ways. You see it this week and broadly, you're in a very big deregulatory environment under -- in the United States under this administration, which is obviously, I think, a real positive in a bunch of different ways, whether that's financial services, energy, AI, the basic infrastructure reshoring.
There is a massive amount that is going on. You have fixed tax policy that got done last year that is just -- that is super business favorable and investment favorable, and you expect to see that start to benefit. And then a massive investment cycle, the obvious being like the AI complex. I mean just the major tech companies in the last 2 weeks alone, I think when I finished adding it up, they are going to spend this year $700 billion. So let's just say there's going to be a lot more than $1 trillion spent on that by that complex, all of the energy that goes along with it, everything around the AI complex, I think, is huge.
But then the other things going on more quietly are reshoring, whether that's in rare earth minerals and pharma, CHIPS, all of that stuff is going on. I mean the CHIPS Act that got passed during the Biden administration, very little of that money has been spent. And then you have core infrastructure where we approved -- Congress approved $1.6 trillion when you add up all the pieces. Again, a very small part of which has been invested at this point. And so like when I talked in the third quarter, I said like intellectually, it's really hard for me not to be -- when I lift up above the noise of day-to-day politics to not feel like those things are going to be really good for the economy, and it's undeniable.
But at the same time, I said, I don't know exactly when it's going to come. And at that point, we were not seeing a whole lot of evidence that, that was sort of seeping into the economy, although I was very confident, as you remember, that it would. By the way, the other thing going on is we're at the beginning of like one of the greatest productivity booms in American history with the whole AI complex, once those investments get done and over the next several years of adoption, you have massive opportunities on productivity. My belief then and now was that we will have economic growth picking up and most importantly, because it impacts our business, that it would be broader-based economic growth.
It would not be as much this K-economy where the very high end, the very wealthy keep doing well and the middle class and below continue to struggle to pay for groceries and gas and their utilities, but that you would start to ultimately -- because the middle class has to be involved to make all this happen, particularly the investment side that you would start to enter a world where you would see middle class real wage growth. By the way, I think right now, you're starting to see the first prints of middle class real wage growth that means people have more disposable income and they will be spending more money, including on our products.
And when you really get down to it, the bulk of our system, I think everybody's system is more concentrated because the middle class is the biggest percentage of the population in the mid-market. And so that's what I thought last quarter. That's what I think now. The only difference I would say is that we're starting to see it. Now I'm going to be really honest that -- and it's obvious. So I should be honest, which is we don't -- the data sets that I'm looking at are not months and months, quarters and quarters. What I'm really looking at, as I said a little bit when we talked about December is the end of the year got a lot better than we thought.
And even with the storms, the beginning of this year has been better and it's been better in the ways we'd want to see it. So what does that mean? That means mid-scale, upper mid-scale, it means midweek, it means business transient to your question, Shaun, we're seeing a meaningful change from what we were seeing earlier in the fourth quarter and certainly in the third quarter.
Whether that's sustainable or not, I don't know, but it feels to me if all of the other macro conditions that I was talking about, if those continue to develop, it sort of has to be the beginning of a trend. By the way, the other thing, it's not macro, it's micro, but I said micro is we have a bunch of like benefits this year, which you guys are aware of. Number one, the comps, as I said, are easier because, I mean, you could have other things happen, but Liberation Day was a pretty big deal and the biggest government shutdown in American history was a pretty big deal. You hopefully don't repeat those at that scale. And we have a bunch of unique events, which you're well aware of with the World Cup, America's 250 that are really stimulative to travel. At the same time, all these other things are going on.
And so I -- yes, we're at the beginning, I think, of a trend. We have to get more data and like see it really sort of continue. But I like what I'm seeing right now. And as a result, you saw in our guidance that we think that '26, as I had thought last quarter, will be a lot better than '25. And I think we have very solid underpinnings to back that up. And in the first quarter, by the way, in the guidance we're giving, super solid. I mean at this point, we're halfway through the quarter. We have very good sight lines into the rest of February and even into March, and it feels good in all the ways I just described. So yes, that's the reason for my increased optimism is data that I'm actually able to see data that says what I hoped and thought would happen is starting to happen and hopefully is sustainable.
The next question will come from Dan Politzer with JPMorgan.
You touched on this a bit, but maybe in a different lens. The AI and technology front, I mean, this continues to obviously evolve at a very rapid pace. So I guess the question is, how close are you to maybe announcing some partnerships there if that's on the horizon? And then how do you think about the opportunity set here, both from the OpEx side internally and then externally from a revenue side in terms of distribution?
Yes. I mean I -- we talked a lot about this, I think, on the last call, too, and I suspect we'll be talking about this on every single call because obviously, it's important. And as you can imagine, we're spending a huge amount of time on AI throughout our whole organization. And one of the things that I believe gives us a meaningful competitive advantage is that we have a modern tech stack. And relative to our competitive environment, I don't think anybody can claim what we can claim. And what is that -- it's not me just pounding my chest. It just affords us much greater flexibility and agility to adopt AI in a bunch of really interesting ways.
And so you can imagine we're exploring all those. As I said last time, there's sort of 3 big buckets of things. The first is just like creating efficiencies in the system. Some of that could benefit G&A. By the way, you've seen some of the benefits. I mean our G&A is lower than it was 6, 7 years ago, and that's not all AI, but part of it is process reimagination, making ourselves better, applying the use of technology in ways. We've been doing that forever. And AI is just another amazing tool that allows us to speed -- speed some of that up. And so we're looking at tons of things like hotel openings is one that our teams are deep in the middle of like so many people touch the process of opening a hotel, dozens and dozens like creating massive efficiency around connecting all those dots.
And we have dozens of other use cases in that area. And then there's the whole distribution space, which is sort of the crux of your question. We tend not to make big announcements until we've done things. And so we're working with many of all the -- of the big players out there, the OpenAI, Google, we're working with all of them. We're part -- not but the big ones that are big in the travel or trying to -- either are or trying to be. We're involved in all of their tests, and we're developing the connectivity with those platforms, and I'm super optimistic about that.
We're also -- because we have a very modern tech stack, doing some really interesting things in sort of natural search connected to booking and the experience within our own platforms, some of which you'll start to see probably at some point in the second quarter, which I think are really cool. My own view on the distribution space is quite -- I said -- probably said this last time is simple, like we believe we have the best products, deliver the best service with the best culture, our loyalty that continues to be super relevant and that customers want what we do because we're good at it. We do a good job.
Like if you look at the hard data, market share, review site index, we perform really well. Customers want to find us. We believe that what's going on with AI is spectacular. There's always risk, by the way. Like I'm not -- I don't have my head in the sand nor does anybody here. But I think in our space, which is very hard to disintermediate because it's a physical business, the opportunities are far greater, both in distribution and otherwise than the risks are. And why? Because if we keep doing a really good job the way we do it and customers want our stuff, they're going to be able to find our stuff in what will be, frankly, a more competitive environment that we've seen here tofore, and they'll be able to find it in a way that's easier with less friction and it's more efficient.
And so my belief is this is a pathway to lower distribution cost broadly for our owner community if we're smart. Never forgetting that the one thing at our scale, I mean, look at the U.S. alone, we're 13-plus percent of the market. If you look at the quality market, no offense to the whole market, we're probably -- we're well over 20% of the market. We have complete control over rate, inventory, pricing, availability. And if we don't want to share it, nobody can get it and we have products that people want. I view that as super valuable. So as we think about how we engage with everybody in this space, and we are, as I said, already engaged in all the ways you would think with the big players.
I think it's a very symbiotic relationship. I think customers for them to have platforms that are in travel, they sort of need our product. And for us to show up, we want to work with them. I think it's quite a balanced equation, as I said. I think the net result is generally good on distribution cost. The last bucket I talked about, which is super exciting, and we're doing a bunch of stuff is just the whole customer experience.
I mean, so I talked a little bit about like the dreaming function in our own systems of being able to not just dream and sort of natural search and AI enabled, but then have it be seamless to booking, have it then be seamless to prearrival and planning your stay on property experience, problem resolution, post stay, you think about with the use of AI, the data, the tools that we already have and that we're building out in a much more fulsome way with a fully modern tech stack that we can put so much where we have an experience with our customers that is digital with AI and with our platform, we can really revolutionize how customers interact with us.
And then we're at the physical side of it, we have the ability to create tools, and we are doing it that enable our teams to have so much more information for people to plan their stay, on property, problem resolution, et cetera, that I think it's really, really game changing. And we've been -- I'm not going to get into everything we're doing. Obviously, it's competitively sensitive, but we're doing a whole bunch of stuff. We have, I don't know, 40 use cases plus and growing in all of those buckets around AI, working with a bunch of great partners, many of the names that you read about in the news every single day and have super close engagement. And I feel really -- listen, we're in the early days of AI like for sure. But I feel like we're in a really good position based on the platform, the efforts we're making and progress we're making as this evolves.
The next question will come from David Katz with Jefferies.
Noting in the press release and what you talked about with the outsized amount of investments going toward lifestyle and luxury and some of the commentary this morning, I'm wondering whether the -- both the duration and the economic intensity of those contracts continues to grow over time. And whether there is kind of an acceleration in trajectory as more and more of those rooms come online. We're obviously looking at fees and cash flow, et cetera, the output of the NUG, but I'd love some further insight there.
Yes. I think I understand the question. I'm not 100% sure I do. But I think the basic question is, as you now have 1,000 hotels and it's becoming a real business and each of the individual brands within the category, which is 8 brands start to get scale and momentum, they sort of feed on themselves in the sense of delivering -- as they build out a network, they build market share even higher, as they build market share even higher, they get adopted by more and more owners and ultimately, the economic model starts -- the flywheel starts spinning.
I think you're right, yes. So many of these brands, while we have 1,000 hotels in luxury and lifestyle, it's a lot of hotels. I mean -- but still we have 9,400 and change. We're open 2 or 3 a day. So I always lose track. It's still a relatively smaller percentage. And many of the brands, you can think of like Tempo and Motto and even Canopy that are doing really well, they're very -- they're still graduate for that matter. They're still relatively small brands, even though they're performing well.
And so yes, I do believe, like we've seen in every other brand, and it won't be different, particularly in lifestyle. Luxury is a little bit different game, but in the lifestyle categories, as you start to build these out and create real network effect, you hear me say network effect a lot in a broader context, but in a more micro context within individual brands, that customers ascribe meaning to, if you don't have enough locations, it's hard to sort of serve their needs. And the more you build that network effect, it does have sort of an effect of creating -- of spinning the flywheel faster.
So I think a bunch of those brands are early days and getting ready to really explode. Certainly, some of the ones that have larger footprint potential like Tempo and Motto. And that's why we're looking in that space at a brand between, which I've talked about in between Motto and Canopy because we think it has a TAM that is very large. Luxury, listen, we're doing -- I mean, we've got -- in terms of dots on the map at this point, we've got like 600 dots on the map, 650, I think, close to that as of today. We've got another 100 plus in the pipeline. I mean the Waldorf Astoria New York opening was magical. I know some of you were there and hopefully, you enjoyed it.
And that's the GrandDom that started the whole brand. And so while it's one hotel, it makes a big difference. If you look at the openings, I noted a few of them that we had over the last year. If you think about the openings we're going to have this year and you look at the pipeline, like Waldorf is on the move, like Waldorf is -- it takes time. Luxury is a hard space. It takes time. It was one of the first things I got here 18 years ago, and I remember saying to John Gray, we got to really get luxury, right. And we had like basically one Waldorf Astoria. And here we are today with open and in the pipeline close to 100 of them.
So we have good things going on with Conrad, LXR. I mentioned that in the prepared comments. So I feel super good about what's going -- I mean, I think from a loyalty point of view, we have as many dots on the map as anybody in the products that if I look at redemption behavior, our customers are really loving, particularly with the SLH relationship. And then I look at our core -- the core 3 brands we have in luxury, they're performing well. Their pipeline is spectacular. Growth rate looks really, really good over the next few years.
So we're getting momentum across all of them, where when you wake up in 10 years, I think it's like by volume and numbers and economics, it will be the upper mid-market, lower, upper upscale market where you're going to have the most action just because that's where the largest segment of customers is. And then the others, we'll do great, but the volume ends up where you would think it would end up. It ends up where the population demographically is.
The next question will come from Stephen Grambling with Morgan Stanley.
Maybe another angle on NUG. You've been able to build, as you said, a best-in-class pipeline while just as importantly, keeping CapEx and key money effectively flat in the guidance. So I'd love to get your latest thoughts on how the overall development environment is changing, both in terms of competition and then also the use of key money as rates and liquidity are improving. And any thoughts on the balance of new development versus conversions from here?
Yes, I'll start and maybe Kevin will finish whatever I miss. Listen, we have been really disciplined. I say it every time about key money. I mean if you look at the broader market, key money is definitely edged up. But if you look at our numbers, like rooms under construction, the percentage of deals that have key money is like 9%, hasn't really changed a lot. If you look at the average, we're saying a couple of hundred million this year. Our average over the last bunch of years. It goes up, it goes down a couple of years ago, we were $100 million last year, we were a little high.
I mean it sort of has averaged plus or minus a couple of hundred million. And if you look at the types of deals that we're doing, like last, I look at the data, I think it's 85% or 90% are in the upper upscale or above in terms of where we utilize key money. So we are -- and that's where it's sort of always been the more complicated, bigger full-service convention and luxury. That's where historically, there's been more demand for key money to get deals done. It's much more competitive, and that's still where we see it. I mean, is there -- has it creeped in a little bit? Yes. But listen, when it comes down to it, like we think our brands perform better.
And a little bit of key money versus a lot of market share, we think, is a bad trade for most owners. And we do -- we -- our teams are well equipped to sort of discuss that trade-off. But in the end, owners as you are as buyers of the stock are trying to make money and they're ultimately going to, I think, evaluate -- most owners are going to evaluate that trade-off in a rational way. So we feel good about our ability to keep doing what we're doing. It's not without some pressures and market dynamics. But if we keep delivering profitability the way we are, I feel good about it.
In terms of conversions, I think maybe the only thing I missed, obviously, last year was a big number of 40%. We tend to see in more challenging environments, those numbers -- the numbers go up. That's sort of a standard thing, which wouldn't be surprising. Now at the same time, we have a lot more shots on goal. We've been adding brands. I talked about a couple of apartments and Outset. So we do think conversions are going to be a bigger part of our future than they might have been on average over the last 10 years.
I do not believe they will stabilize at 40%. I think they will be in the range of 30% to 40%, and it will depend on sort of what's going on in the world. But I don't think anytime soon, we'll go back down into the 20s. If you look back on average over an extended period of time, it's been more in the mid- to upper 20s. I do think we're sort of more permanently above that, both because the performance of the brands, just more shots on goal with very conversion-friendly brands. So what did I miss, Kevin?
I just on the financing environment, I'd just add, I think it's good and getting better. And I think that supports conversions because the cash flow producing assets is easier to finance than ground up, although we did -- we referenced the ground-up improvement stats in our prepared remarks for a reason that our brands -- the other thing in addition to conversions with them being cash flow producing assets, our brands are more financeable, right?
So just in the same way that owners think they're going to make more money with us and they do, lenders have more confidence that they're going to get repaid if our brands associated with it. And so it's just -- it becomes that much easier to finance. That's the only thing I'd add.
The next question will come from Steve Pizzella with Deutsche Bank.
Just thinking about the 1% to 2% RevPAR guide for the full year in the first quarter, can you talk about how you expect RevPAR to play out from a quarterly cadence perspective throughout the year, knowing the comps do get easier, you get the World Cup in the middle of the year. And then it sounds like increased optimism in select service RevPAR accelerating. Could the RevPAR outlook be conservative?
I would give Kevin the first part and I'll take the second.
I mean I'd say it always can be, right? I mean I think we -- Chris talked a lot about the underpinnings that we see in the economy. And look, it's -- we're halfway through the first quarter, right? So there's a lot of year left. But I think I would say they always can be if the things that we're seeing in the data persist, of course, it could be better. And then in terms of the quarter, there's a lot -- this is -- we've been doing this a long time. I think this is probably the year with the most complicated puts and takes on calendar that I can remember in a while.
But yes, the World Cup is second going into third. The government shutdown was fourth. So I think it's pretty well balanced over the course of the year in terms of the way it's going to play out. And you could always surprise to the upside. I mean the World Cup is a good example, right? It depends on who makes it through into the final rounds and which countries are those and it will generate more demand. It can always vary. But I think it's pretty well balanced over the course of the year.
That's well said. I mean when you look at everything that I covered answering Shaun's question about the macro, and I applied and Kevin just reiterated some of the micro things and then you apply the comp issues that you had last year. Again, that's not to say we won't have other new things this year. It's hard not to feel pretty good about that range of guidance. I mean I'm not going to go so far as to say I take the over versus the under, but I probably would.
The next question will come from Robin Farley with UBS.
I have a small question for Kevin and maybe a medium-sized question for Chris, if that kind of adds up to one question. Kevin, the...
It sounds like 2, but give it a shot.
Yes. Your EPS guide, typically, your EPS grows at a higher rate than your EBITDA growth. And -- just kind of wondering what -- it's not obvious, like your share count is down. It looks like your tax rate is going to be down. So what's the EPS growth rate sort of not being higher than EBITDA growth? Is there just something obvious that I'm not seeing?
And then the medium-sized question for Chris. Chris, you mentioned in your remarks that you'll have more brands later this year. And I know last year, you talked about some things that you were going to launch that you have. And it sounded like maybe that would sort of have filled out your portfolio. So just wondering what is it? Is it like white space things like apartment by Hilton or like -- because it had seemed like maybe your portfolio would be pretty filled out with the brand launches you had talked about for last year. So just kind of your thoughts on that.
Kevin, will answer the first part of your one question.
Yes. Robin, I don't know if it's a small question because EPS growth is pretty important to us and to investors, but it's a relatively small answer. It's easy. I mean you mentioned share count. We don't guide to share count. And then you got a couple of onetime items, primarily related to interest expense associated with not just releveraging as EBITDA grows, but also implied in our guidance is moving closer to or actually at the midpoint of our range of -- our guided range for leverage is close to 3.25%. So it's just those 2 factors, and that's all the risk to it. If you adjusted for those 2 things, EPS growth is in the low double digits.
The first is always going to happen just because we're always going to be buying back shares. And the second, at some point, we're not going to keep increasing leverage. So that's having the effect. So it's...
Those two things, and that's it.
It's just transitional. And second, I mentioned one. I mean, we have -- we're always in the skunkworks looking at lots of things. The things that I think are most imminent are another lifestyle brand in between Motto and Canopy. So sort of say, upper mid-scale, lower upper upscale segment. We think there's a huge TAM for that as we've been thinking about both Motto and Canopy, which are doing great. We just think there's a big white space as we talk to customers and do the research. And as we talk to owners around the world, we think there's a lot of demand. And we think, as I said before, there's a big TAM.
Undergraduate, which has, I guess, been written about because I have talked about it, I think I talked about it on the last call. We're really excited about that. That's imminent in the next 60 days. Again, graduates, fabulous performing super well. Pipeline is building really well. But there are a whole bunch of markets, hundreds and hundreds just in the U.S. alone, probably 400 that really can't afford to build the full graduate, which is an upper upscale brand and need something more in the mid-scale space. But they like the theme and the idea of what graduate the ethos of the brand.
And so we're going to -- we want to give all those college towns the same opportunity to have a really great graduate approach. And undergraduate, we think, is a fabulous way to do that. We have a couple of other things we're working on that are -- will be -- we'll talk more about as we get a little further along. Student housing associated with graduate, something we're working on. I wouldn't say it's imminent, but we think the TAM is reasonable and worth doing. And so we're doing the work and a couple of other ideas, but I'll leave it. The 2 that are coming soon are the lifestyle and -- or they're both in lifestyle category, lifestyle, upper mid-scale and undergraduate.
The next question will come from Lizzie Dove with Goldman Sachs.
I wanted to touch on the non-RevPAR fee side of things. I think back at your Investor Day a few years ago now, you'd called out that algo in the kind of low double-digit range back then. You mentioned this morning, it was kind of an outperformer last year. Anything you'd share on how this evolves and the outlook for that over time, I guess, especially on the credit card side of things?
Yes, Lizzie, I think we probably will stick to generally -- you referenced the Investor Day, generally what we said. And what we said has sort of played out that we think that our non-RevPAR-driven fees will continue to grow at above algorithm. Some of that's a credit card, some of that's timeshare. Some of that's our purchasing business. We've got some other ideas that we're working on in terms of commercializing our customer base to continue to grow the business. I think we've done a pretty good job of that over time.
And then our credit card program, I'm sure Chris may want to add something to this. Look, we have a fantastic credit card program that continues to be among the best and most popular cards in our industry and with Amex, drives a lot of customer engagement, drives great economics, both for our system and for us. And beyond that, we don't -- we tend to not talk all that much about it in terms of some of the details are competitively sensitive, but we think that, that will continue to grow above algorithm as well for a long time.
The next question will come from Brandt Montour with Barclays.
I wanted to ask about group business. I don't think you guys gave a pace number, but a pace for '26 would be helpful. And then the real question though is really about how we came into last year, right, with really good group pace. And then -- and of course, group in the U.S. specifically did not -- it wasn't realized to that level because -- obviously, because of tariffs. Would you say sitting here today, knowing what you know about how that business works, we would need a shock to the demand side kind of like something we saw last March for group not to be an acceleration this year versus last year?
Yes, you would. I mean right now, we feel really good. I'd say, coming into the year relative to our expectation for the year, we feel great. We're sort of like mid-single digits system-wide group position up for the year. And that's against obviously, with a 1% to 2% RevPAR guidance, something -- an expectation that when we finished the year, it would be somewhat lower than that. We'll see. But we feel -- yes, we feel like we've got the solid base on the books. We think group will be the outperformer this year. We would have thought that last year, but for the reasons you described, it didn't end up being the case.
But if you look at the categories, I'd say we believe all 3 of the major categories, group leisure and business transient are going to grow for the reasons I've spent too much time talking about, driven by the macro tailwinds, we do think it will be in that order. We do think it will be group at the top, short any sort of unforeseen events, leisure and then business transient. But we think we'll see healthy growth across all segments with group leading the way.
The next question will come from Michael Bellisario with Baird.
Just sort of along those same lines, just in terms of the booking window, maybe what changes have you seen recently? How has that evolved or improved? And then any more confidence from meeting planners, maybe what are you hearing from them recently?
Yes. The booking window has been stable. It actually extended technically by 1 day since last quarter. So not -- it went from 26 days to 27 days. So I mean, not -- I would say that's relatively stable. But -- and what we're hearing from, frankly, across the board, what we're hearing from -- in all segments feels pretty good. If you think about the business transient, we're talking to those customers all the time. I think the general theme is they all believe they're going to travel more this year for all the reasons that everybody's got to get out and what they think is going to be a little bit stronger economy, and they know they're going to have to pay a little bit more because that's life in the environment we're in.
And I'd say same on the group side, we talk -- I'm talking to our Head of Sales all the time. And I think his view is the trajectory again, short unforeseen circumstances that rattle people in terms of broader macro stuff. The sentiment is quite good, and people have a healthy attitude about continuing to book business. So it all feels pretty good.
The next question will come from Patrick Scholes with Truist Securities.
Great. We certainly missed your polyannaism at the ALIS conference 2 weeks ago.
I don't want to take any offense of that. How about optimism instead of pollyannaish. My vocabulary...
No, I mean that in a positive way. It wasn't the most upbeat conference. We certainly could have used -- I mean we could have used your enthusiasm there that you spoke about.
I was otherwise occupied during my day job.
Understood. Understood. A credit -- excuse me, a question on your credit card contract. Is there anything in your existing credit card contract that would allow for a step-up in the royalty rate? And if so, how likely might that be that it would get triggered?
After yesterday, I suspect that we might get this question. Kevin gave the answer. We're not going to get into like and can't legally get into all the terms of contractually. We redid our -- suffice to say, we redid our deals and then many years ago and then redid them again a couple of years ago. We feel really good about the contractual relationship we have with all of them, Amex obviously being the most dominant.
We feel really good about the growth rate that's built into the contract as well as the natural growth that's coming because the cards and acquisition of customers and the spend on the cards given customers love the cards is very favorable. So I would not set an expectation that there's some big announcement coming from us. We're doing great. It's growing above algorithm, and we are highly confident it will continue to grow above algorithm for many years to come.
Okay. And I'll also take the over on the RevPAR as well.
I like it. Why are you being such a pollyanna?
Well, no, I mean that in a positive way. No, the perfect storm of holiday shifts and World Cup and...
The next question will come from Trey Bowers with Wells Fargo.
A lot of what I was going to ask has been asked already. But I guess it's been pretty quiet from you guys on an inorganic basis for the last year, and you haven't really needed it. Organic growth has been best-in-class. But just curious what you're seeing out there in terms of opportunities? Do you expect that, that should pick up over time? Just anything around the M&A environment as we go forward?
Yes. I get asked a lot, obviously. If you look at the history of the time I and we have been here 18 going on 19 years, other than 2 years ago with 2, what I would describe, one, micro transaction and one relatively small transaction, we have not done any M&A. So all of our growth where we're, what, I don't know, 2 or 3x system size in that time frame has been organic. Where we've gone from 8 brands to 26 brands. You heard me talk about another couple of babies we're getting ready to birth. So we think that we have built a very, very good skill set, I would argue, industry-leading skill set to drive organic growth, which is not just development teams doing a great job, which, of course, they are. It's about our commercial teams doing a great job delivering performance.
It's about our brand teams doing a great job delivering great products that customers want. We think it is our alpha. That is what we've done, I think, with all respect to a bunch of great competitors. We've done more of and better than our competition. And as you know, that is a heck of a lot better way to drive overall returns because every time we do it, the returns on that are infinite versus going out and buying things. So we found unique circumstances in the 2 we did a couple of years ago that were really driven by the times like interest rates spiking, the environment slowing down and things got a bit rattled and we found some like unique themes that -- on things that we really liked.
But that is not the core of what we do. I would say we look at everything that's out there. I don't see anything -- I would not -- I would say I don't see anything on the horizon. I always have to say, because in this seat, you do, never say never, but don't misinterpret that. We're not working on anything that I think is real. I think you should think about us as an organic growth story. We love what we have. We love the skill set we've built, and we think it is the best way to drive the best returns. And we are equally focused on capital allocation to running the business.
And obviously, the more we can do this organically, the more free cash flow spits out, the more shares we buy, the more we become an even better serial compounder, and that's our strategy. So I grew up long ago as a [ cap. ] It's like we got to run the business well. We've got to drive share, drive growth, have great brands, do a great job for customers, have a great culture, all that. But when it comes out, when we spin it out the other end, we got to allocate capital really intelligently. And again, we think we're pretty good at that. We think we can keep growing at this level that we're talking about in the 6% to 7% range for an extended period of time without having to buy growth. And we think that's going to drive a better outcome in terms of how we perform over the next 1, 2, 3, 5, 10, 15 years as it has over the last 10 years.
Ladies and gentlemen, this concludes our question-and-answer session. I would like to turn the call back over to Chris Nassetta for any additional or closing remarks. Please go ahead.
As always, we appreciate you guys spending the time with us. It's been a dynamic environment. Obviously, over the last year, you can sense my and our optimism about seeing sort of things turning the corner. We'll look forward to hopefully describing how we continue to see things improve along the lines that I described after we finished the first quarter. I hope everybody has a great day and a great week. Take care. Thanks.
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.
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Hilton Worldwide — Q4 2025 Earnings Call
📊 Quartal auf einen Blick
- RevPAR: System-weite RevPAR Q4 +50 Basispunkte (bps) YoY; Full‑Year +40 bps.
- Adj. EBITDA: Q4 $946m (+10% YoY); Full‑Year $3,7 Mrd (+9%) (bereinigtes EBITDA).
- EPS: Verwässertes EPS, bereinigt Q4 $2,08.
- Net Unit Growth: Nettoe Zimmerwachstum 2025 +6,7%; fast 100.000 neue Zimmer im Jahr; Pipeline >520.000 Zimmer.
- Kapitalrückfluss: $3,3 Mrd an Aktionäre in 2025 (höchste Rückführung in der Firmengeschichte).
🎯 Was das Management sagt
- Marktstrategie: Fokus auf markengetriebene Expansion: Luxus & Lifestyle machen ~30% der Öffnungen; neue Marken (Apartment Collection, Outset) treiben Conversions.
- Technologie & Loyalität: Ausbau der Hilton Honors‑Plattform (fast 250 Mio Mitglieder) und großer Einsatz von AI dank moderner Tech‑Plattform zur Effizienz- und Vertriebskostenreduktion.
- Entwicklung: Conversion‑freundliches Portfolio; starke Pipeline und Erwartung von anhaltendem Nettowachstum von 6–7%.
🔭 Ausblick & Guidance
- Q1 2026: Erwartete RevPAR‑Wachstum 1–2%; Adj. EBITDA $875–895m; EPS (bereinigt) $1,91–1,97.
- FY 2026: System‑RevPAR +1–2%; Adj. EBITDA $4,00–4,04 Mrd; EPS (bereinigt) $8,65–8,77. Guidance berücksichtigt keine künftigen Aktienrückkäufe.
- Risiken: Kurzfristig Belastungen durch US‑Regierungs‑Nachfrage, Wetterereignisse und China‑Gruppennachfrage; Management sieht aber Aufwärtspotenzial bei stabiler Makroentwicklung.
❓ Fragen der Analysten
- Business Transient: Analysten wollten Klarheit zur Erholung von Geschäftsreisen (large vs. small corporate); Management sieht beginnende Verbesserung, aber noch Datenbedarf.
- AI & Distribution: Nachfrage nach konkreten Partnerschaften; Management bestätigt Tests mit großen Anbietern (z.B. OpenAI/Google), nennt aber keine detaillierten Vertragsankündigungen.
- Development & Key Money: Diskussion zu Konversionen vs. Neubau, Key‑Money‑Niveau (niedrigere Quote in Hilton‑Deals) und erwarteter Finanzierungserleichterung; Management sieht Konversionen nachhaltig bei 30–40%.
⚡ Bottom Line
- Bewertung: Hilton zeigt ein kapitalleichtes, skalierbares Modell: solides Q4, starke Pipeline und aktive Marken‑/Loyalty‑Strategie. Kurzfristige RevPAR‑Guidance ist konservativ, Upside besteht bei anhaltender Makro‑Besserung; Aktionäre profitieren weiterhin von hoher Kapitalrückführung und Wachstum durch Conversions.
Hilton Worldwide — Q3 2025 Earnings Call
1. Management Discussion
Good morning, and welcome to the Hilton Third Quarter 2025 Earnings Conference Call. [Operator Instructions].
Please note this event is being recorded.
I would now like to turn the conference over to Charlie Reuwer, Vice President, Corporate Finance and Investor Relations. You may begin.
Thank you, Chuck. Welcome to Hilton's Third Quarter 2025 Earnings Call. Before we begin, we would like to remind you that our discussions this morning will include forward-looking statements. Actual results could differ materially from those indicated in the forward-looking statements, and forward-looking statements made today speak only to our expectations as of today. We undertake no obligation to update or revise these statements.
For a discussion of some of the factors that could cause actual results to differ, please see the Risk Factors section of our most recently filed Form 10-K. In addition, we will refer to certain non-GAAP financial measures on this call. You can find reconciliations of non-GAAP to GAAP financial measures discussed in today's call in our earnings press release and on our website at ir.hilton.com.
This morning, Chris Nassetta, our President and Chief Executive Officer, will provide an overview of the current operating environment and the company's outlook. Kevin Jacobs, our Executive Vice President and Chief Financial Officer, will then review our third quarter results and discuss our expectations for the year. Following their remarks, we will be happy to take your questions.
With that, I'm pleased to turn the call over to Chris.
Thank you, Charlie, and good morning, everyone. We certainly appreciate you joining us for our call today.
Our third quarter results continue to demonstrate the resilience of our business as strong net unit growth discipline and cost control and our capital-light business model delivered solid bottom line performance. Adjusted EBITDA and adjusted EPS both meaningfully exceeded the high end of our expectations despite softer-than-expected industry RevPAR performance. Our strong portfolio of brands, powerful commercial engines and disciplined execution continue to drive meaningful free cash flow conversion which we expect to be greater than 50% of adjusted EBITDA for the full year. We remain on track to return $3.3 billion to our shareholders in the form of buybacks and dividends for the full year.
Turning to results for the quarter. Systemwide RevPAR was down approximately 1% year-over-year as unfavorable holidays and events, softer international inbound to the U.S. declines in U.S. government-related travel, and portfolio renovations weighed on results. In the quarter, leisure transient RevPAR was roughly flat, driven by strong demand in Europe and the Middle East, offset by unfavorable holiday shifts in the U.S. Business transient RevPAR decreased approximately 1%, driven by continued economic uncertainty.
Group RevPAR decreased approximately 4% and driven by tougher comparables as we lap major international events, renovation impacts and holiday shifts. We did see group demand strengthen which is reflected in our stronger fourth quarter group position and our 2026 position, which is up in the mid-single digits.
As we look to the fourth quarter, we expect RevPAR to be up approximately 1% and driven by holiday shifts, easier year-over-year comps and relative group strength. We now expect RevPAR for the full year to be flat to up 1%. And -- as I lift up and think about the opportunity ahead, I remain optimistic about the next few years.
We continue to believe that in the U.S., lower interest rates, a more favorable regulatory environment certainty on tax policy and a significant investment cycle will result in accelerated economic growth and meaningful increases in travel demand. This, when paired with limited industry supply growth should drive stronger RevPAR growth over the next several years.
Turning to development. During the third quarter, we opened 199 hotels totaling over 24,000 rooms and achieved net unit growth of 6.5%, openings increased more than 35% year-over-year on an organic basis. Our luxury and lifestyle brands continue to expand around the world, comprising approximately 20% of total openings in the third quarter.
In Asia Pacific, we announced our plans to exceed 250 luxury and lifestyle hotels in the coming years, representing portfolio growth of over 50%. In Europe, we opened the Conrad Hamberg to expand our award-winning luxury brand into one of Europe's most iconic destinations. Conversions remain integral to our growth story. We expect nearly 40% of openings in 2025 to be conversions across 12 of our brands, sourced from a mix of independent hotels and competitor brands.
We recently celebrated Hilton's 9,000th hotel following the conversion of the Signia by Hilton Lock Antero Resort and Spa a landmark property set a top 550 acres overlooking the rolling hills of Texas Hill Country.
We also added the 1,000-room Sunseeker Resort as part of our Curio collection. After eclipsing 8,000 hotels just a year ago, we opened nearly 3 hotels per day to reach this latest milestone, further underscoring our incredible growth momentum.
In the years to come, we continue to believe the conversion opportunity is immense globally to help capture this opportunity and leverage our skill set in identifying white space and developing new brands. Earlier this month, we launched our newest brand, outset collection by Hilton, the company's 25th brand and eighth in our growing lifestyle portfolio.
Outset collection by Hilton is defined by so full story-led properties featuring a diverse range of hotels across urban destinations, small towns, adventure outpost and offbeat hubs. Grounded in deep research, we determined that the upper mid-scale to upscale collection space represents an enormous opportunity for unbranded or independent hotels that currently comprise more than 50% of the global hotel supply.
To date, we have more than 60 hotels in development with a long-term growth potential of more than 500 hotels across North America alone, and we'll open our first several in the fourth quarter. Hilton has consistently delivered an industry-leading share of conversions in the United States, and we expect that to strengthen with the addition of [ Alta ] collection.
More broadly, we continue to deploy our brands into new markets around the world, driven by industry-leading premiums they deliver for owners. In the quarter, we marked brand us in 12 new countries and territories, including DoubleTree in Pakistan, Hampton in the U.S. Virgin Islands, and Motto in Hong Kong, which also represented the brand's debut in Asia Pacific.
Globally, Hilton operates properties in 141 countries and territories with an average of only 4 of our 25 brands per country, demonstrating the huge runway of growth ahead.
In addition to strong openings, we signed 33,000 rooms in the quarter, up over 25% year-over-year on an organic basis. We increased our development pipeline to more than 515,000 rooms growing both year-over-year and sequentially versus the second quarter with expansion in key strategic markets and across chain scales.
In Japan, we announced several agreements to further bolster our luxury and lifestyle portfolio, including Waldorf Astoria Residences in Tokyo, marking the region's first residences under the iconic Waller Astoria brand. We approved LXR, Curio and Tapestry properties at the foot of Mount Anapure Japan, offering guests easy access to [ Naseko's ] exceptional ski slopes when the hotels open later this year.
In Vietnam, we approved nearly 1,800 rooms across 5 hotels to debut our Conrad, LXR and DoubleTree brands and to expand the Hilton brand in 1 of Asia's most dynamic markets. We also signed our first LXR hotel in Phuket, Thailand, our first Canopy and Manila Philippines and announced 3 Curio hotels in key Italian destinations, including Geneva, Milan and Sorento.
New development construction starts in the U.S. were strong during the quarter, and for the full year, we expect global new development starts to finish up nearly 20% and and up over 25% in the U.S. year-over-year. Even with this year-over-year growth, new development construction starts remain below 2019 levels implying strong continued runway for growth.
Our record-setting pipeline, combined with conversion momentum and acceleration in construction starts will continue to fuel our growth in the coming years. We expect to achieve net unit growth of between 6.5% and 7% in 2025 and 6% to 7% annually over the next several years.
Our development success is incumbent on us being the premier partner for our owner community. Thus, we're always innovating to continue delivering industry-leading RevPAR premiums and profitability for owners while exceeding guest expectations. During the quarter, we communicated a first of its kind program that offers owners system fee reductions, many of which are tied to hotel-specific product and service quality scores.
The fee reductions will share the efficiencies we have gained through scale and technology with our owners, while reinforcing the need to continue maximizing the customer experience. We think we are well positioned to continue finding new efficiencies and strengthening our value proposition for guest owners, team members and shareholders.
Our proprietary tech platform, which was envisioned a decade ago was built for agility, with 90% of our enterprise solutions in the cloud today, up from 20% in 2020 when we started deployment. This modern platform is established Hilton as a pioneering leader in hospitality technology and is allowing us to rapidly introduce new innovations that elevate guest experiences and drive greater value for our entire network.
Because of where we are in our technology platform road map, we feel uniquely positioned in the industry to embrace AI and drive greater differentiation for our Hilton network. During the quarter, we continued to drive our award-winning workplace culture, including being named #1 Best Workplace in Australia, New Zealand and Srilanka, marking a total of 18 #1 wins in the past year, the most since we began participating in the Great Place to Work survey. We're more confident than ever that our team is poised to deliver for our shareholders in the years ahead.
Overall, we're very optimistic about our business and what is on the horizon globally. Our brand-led network-driven and platform-enabled strategy will continue to help us achieve our dramatic growth trajectory and meet the evolving needs of our travelers around the world while delivering great returns to owners and shareholders.
Now I'm going to turn the call over to Kevin for a few more details on the quarter and expectations for the full year.
Thanks, Chris, and good morning, everyone. During the quarter, system-wide RevPAR decreased 1.1% versus the prior year on a comparable and currency-neutral basis, driven by modest declines in both occupancy and rate. Adjusted EBITDA was $976 million in the third quarter, up 8% year-over-year and exceeding the high end of our guidance range.
Outperformance was predominantly driven by better-than-expected growth in non-RevPAR-driven fees disciplined cost control, ownership and some timing items outweighing RevPAR softness. Management franchise fees grew 5.3% year-over-year. For the quarter, diluted earnings per share adjusted for special items was $2.11.
Turning to our regional performance. Third quarter comparable U.S. RevPAR decreased 2.3%, largely driven by pressure across business transient and group as holiday shifts declines in government spend, portfolio renovations and softer international inbound demand weighed on performance. For full year 2025, we expect U.S. RevPAR to be roughly flat versus 2024.
In the Americas outside the U.S., third quarter RevPAR increased 4.3% year-over-year, driven by strong demand in both leisure and group segments. For full year 2025, we expect RevPAR growth to be in the mid-single digits.
In Europe, RevPAR grew 1% year-over-year, driven by a rebound in the U.K. and Ireland and offset by a tough year-over-year comparison from major events last year. For full year 2025, we expect low single-digit RevPAR growth.
In the Middle East and Africa region, RevPAR increased 9.9% year-over-year, driven by robust intra-regional travel growth for both business and leisure segments. For full year 2025, we expect RevPAR growth in the high single-digit range.
In the Asia Pacific region, third quarter RevPAR was up 3.8% in APAC, excluding China, led by strong group trends in Japan, Korea and South Asia. RevPAR in China declined 3.1% in the quarter largely driven by the impact of the government travel policy on business transient and group travel, particularly in Tier 2 and Tier 3 cities.
For full year 2025, we expect RevPAR growth in the Asia Pacific region to be roughly flat assuming modest RevPAR growth -- assuming modest RevPAR declines in China.
Turning to development. As Chris mentioned, for the quarter, we grew net units 6.5% and have more than 515,000 rooms in our pipeline, of which nearly half are under construction. We expect to deliver 6.5% to 7% net unit growth for the full year.
Moving to guidance. For the fourth quarter, we expect system-wide RevPAR growth to be approximately 1%. We expect adjusted EBITDA of between $906 million and $936 million and diluted EPS adjusted for special items to be between $1.94 and $2.03. For the full year, we expect RevPAR growth of 0% to 1%. Adjusted EBITDA of between $3.685 billion and $3.715 billion, and diluted EPS adjusted for special items of between $7.97 and $8.06. Please note that our guidance ranges do not incorporate future share repurchases.
Moving on to capital return. We paid a cash dividend of $0.15 per share during the third quarter, bringing dividends to a total of $108 million for the year-to-date. Our Board also authorized a quarterly dividend of $0.15 per share in the fourth quarter. For the full year, we expect to return approximately $3.3 billion to shareholders in the form of buybacks and dividends.
Further details on our third quarter results can be found in the earnings release we issued earlier this morning. This completes our prepared remarks. We would now like to open the line for any questions you may have. We would like to speak with as many of you as possible, so we ask that you limit yourself to 1 question.
Chuck, can we have our first question, please?
Your first question will come from Shaun Kelley with Bank of America.
2. Question Answer
Chris, like usually around this time of the year, we start to think about the setup for next year. And I know it's hard to put you on the spot without guidance out there, but what kind of talk around it anyways a little bit. Could you just give us your thoughts about kind of the time line for the improvement you're hoping to see on the top line and operating environment.
And then just we're getting a lot of feedback this morning about how well you've done on the cost side. So let's play the counterfactual if the top line -- and we're talking really RevPAR here, but if that environment doesn't get a little bit better -- could you just talk about what you can do in your comfort to kind of continuing to execute so well on the bottom line on the side of the business and drive some operating leverage across the Hilton enterprise worldwide.
Yes. Thanks, Shaun. Happy to cover both. So Obviously, yes, we're not giving -- we gave you a form of guidance on unit growth. For next year, we're not -- at this time, we're going to -- we're just starting to budget season. And so we don't we're not going to give guidance on RevPAR. But here's what I'd say. I said it at your conference, I said on the last call, I believe, we feel incrementally a lot better about the setup for 2026.
I sort of said it briefly in my prepared comments. I mean, I think while there's certainly a lot of noise in the world, and you saw in Q3, industry numbers were lower than everybody expected. I still think if you sort of lift up and you get away from the noise that structurally in the U.S. at the moment since that's still 75% of our business.
There's a lot of really good things going on. I mean inflation is definitely coming down. Rates are coming down with an expectation that rates will continue to come down. You have certainty on tax policy, which is unusual and probably last for at least 3 to 5 years, you have some meaningful benefits in that tax policy like bonus depreciation and things that stimulate investment. You have a regulatory regime that is going to be much more friendly.
And you have an investment cycle that is coming and sort of happening, but it takes time to get embedded in the economy. And what is that investment cycle? I mean, I hate being redundant, but it's worth noting. I mean you have the core infrastructure, Bill, that was done approved by Congress, by President Biden, if you add up all the pieces of it, roughly $1.6 trillion, Mike, less than 20% of that's been spent.
You had $800 billion from the CHIPS Act less than 5% of that's been spent because it takes time to get the money in the system. And then on top of that, you have the whole AI investment thesis that's going on, not just the tech companies that are obviously investing into the trillions when you put it all together, but all of the infrastructure that goes behind that. So all the data center development that's going on.
All the energy development that has to go because without energy, you don't have data centers without data centers, you don't have -- and so while it takes time to get all of that embedded and I can't -- I cannot tell you, like, I think it's like January '18, that -- I think it's like a benefit that we are going to be getting for several years. I do believe you will start to see it in the first half of next year. I almost think you have to.
And then another couple of reasons for optimism on next year is one obvious one is comps get a lot easier, right? I hate to rely on that. I mean obviously just gave you a pretty good set up for much better fundamentals. But the comps get easier. You've got some event-driven benefits next year. You have midterm elections, which means a lot of activity. These are big midterms. People are -- in every state in the union, people are going to be running around raising money campaigning, that's good for business.
You have Americas 250, which is going to be a year around celebration. There's a lot of energy going into that from a lot of different places, including the administration. You have World Cup, which isn't like Super Bowl, where it's a weekend or whatever. It's it's a fairly extended sort of experience.
And so all of those things are going to be good. And then, of course, on the other side of it, while we're benefiting from what I think is a pretty darn good development story and getting much greater than our fair share, you're still in a super cycle of under development in the industry where you're adding capacity at less than 1% against the 2.5%, 30-year average. So like, again, you can all get caught up in the noise and tariffs and like there's a lot geopolitically, listen, I'm not -- I don't have my head in the sand, but I like to try and lift up above noise.
That's sort of what I do in my personal and professional life. And when I do that, it makes me feel pretty good about the next year. So I would bet a lot of money, that '26 is going to be better than '25, and I bet a lot of money '27 is going to be better than '26. The exact slope of that is difficult to determine. We'll obviously try and do a little bit more precise job through the rest of this year in doing a very granular analysis market by market as we as we go through the budget season, but I feel really good about it.
On the cost discipline side, listen, I think -- I would hope everybody would agree, we've been super disciplined forever on costs. Like since we went public, if you look at us versus core competitors relative to our size and scale, we've always been pretty efficient. And I believe we will continue to be, as I said, very briefly in my prepared comments that there are a lot of tools available to us to continue to drive efficiencies, and we're going to use those. I mean in the world of AI by redefining a lot of processes, there are opportunities to continue to do things more efficiently and be able to accomplish more with less.
And that, by the way, holds true for our G&A, but also importantly, very importantly because our job is ultimately deliver profitability for our owner community I think it affords us opportunities to continue to find efficiencies that can translate into higher margins by reducing incrementally system costs more.
I noted very quickly -- and it's reasonably broadly known because we've communicated to our owner community. But we did a first-of-its-kind reduction in system fees, to be clear, not our royalty rates and not our license fees, but the fees that owners pay us to operate the system. And that's been done because we've just found ways to be more efficient, whether that -- lots of different use cases in AI where we're redoing processes and getting efficiency and we think we're doing things better but more efficiently. And that's translating to benefit us, but it's also translating because the bulk of the cost structure of this whole enterprise really is running the system.
It's benefiting our owners. And we want to do more of that. Like we want to -- this has been a difficult time for the owner community in this sort of air pocket where I think really good things are coming.
But at the moment, you're sort of in the U.S. seeing modestly negative top line and while inflation has come down, it's still a little bit elevated. That's not good for our owner community. And so that's why we put this program in place. But it's also why we want to continue as we're in this transition period to a faster growth period of time, utilize every weapon in our arsenal, and we have a lot to to continue to drive efficiency.
So that's a long-winded way of saying, I think we've always been, frankly, on the tip of the spear and driving very efficient cost structures, and we will continue to do so. And that's sort of a mentality I have and we have that will never change. And now we just have more ways to do it.
The next question will come from Stephen Grambling with Morgan Stanley.
Chris, I appreciate the comments you made about the tech stack and also some of the opportunities in AI, but just to dig in a bit on that. On the back of partnerships being formed by some retailers and e-commerce companies with large language models, -- how do you think about potentially partnering with some of these companies as another source of distribution? And maybe also remind us of some of the internal efforts on AI as we think about both direct and indirect opportunities.
Yes. We can spend the whole call plus we could spend the days together talking about this, and we're obviously like most spending a huge amount of time understanding where AI is the art of the possible. I mean we have to be exact, I think 41 use cases that are being utilized inside the company at this moment as we test and learn. I'm not going to torture everybody going through it and competitively, I'm not going to get into a great deal of detail for obvious reasons.
But I'd say broadly, I look at it as AI for us at the moment, and I think it will evolve and change and like you just have to be really agile with the speed at which this is moving. But I think for the foreseeable future meeting the next year in AI world, there's probably 3 buckets. I talked about one, which is reinventing processes to garner efficiencies. And that can be -- wherever we have a lot of process and historically, you have antiquated ways of doing things that require a lot of people.
There are different ways to do it and repurpose people to do higher value things. And so again, I think that can benefit our G&A, which you've seen like some of the use cases are -- you're seeing a benefit. But again, we're at the tip of the spear and you've seen a little bit of it vis-a-vis the system relative to our owners, but there's more of that. That's one big bucket.
The second big bucket is go-to-market like basically how you market distribution, the whole distribution landscape and that's what you started with, Stephen, and I agree wholeheartedly. I think there are all sorts of risks with AI like -- but in the end, here's the thing, we're in the business of fulfillment. We're not -- yes, we have a platform and a network, but in the end, we have all -- we have 9,000 and growing hotels that we control rate, inventory and availability. And the only way you get it is through us, okay? No other way. You either get it from us or you don't get it. And we are in charge and control of fulfillment, the actual experience for the customer.
In the world we're going into, having multiple LLMs and really, what I would argue much more competitive environment for how people get information I view that, again, I'm on my head in the sand. There's all sorts of risks. I view that as a very good thing, right? If we do our job, we have control of our inventory if we do a really good job in delivering product service, loyalty to our customers and we are viewed, which we are as the best of the best at fulfillment then we're going to -- we have all sorts of new ways to think about how we distribute our products. So you can assume, yes, we're talking to all these people. And they're early days.
They're in a a bit of an arms race trying to figure out who the winners and losers are. And it is organized, but it's a little bit like the Wild West at the moment. But I think where it's going is super good for us and how we go to market and how we distribute our products if we are intelligent about how we control our inventory and how -- and making sure we always deliver on the fulfillment side.
The third bucket is CX, customer experience. We're already not just testing. We're doing like we -- because, as I said in my prepared comments, we've evolved our tech stack, and we're basically micro services, open source, cloud-based. We have massive flexibility in how -- what we do with our tech stack, and we are already utilizing that in ways to deliver a much better customer experience, meaning mass customization, understanding your customer, being able to take all this data that we've had, manage the data, get outputs that actually allow people, enable people on property to do things, to customize the experience, to resolve a problem real-time in a way that we've never been able to do because you just -- you always had massive amounts of information.
The question is, did you have the right information, could you manage the information -- could you translate the information in ways that could spit out a command to get somebody to take an action. And now we have that. And so this isn't like a pipe dream that we -- like I'm thinking about this is like in action. We're doing it, we're testing, we're learning and we think there's a huge opportunity. I think the winners in fulfillment and back to my fulfillment, comment, are the winners in across all industries in a world where everybody wants what they want, right? And they get it now more and more is mass customization. I mean, I've been thinking this for 20 years. It just hasn't been quite as possible as it is with how technology has evolved, particularly with AI.
And so the most -- I mean they're all very exciting to me, but the customer experience side of it, as you can probably tell, really excites me. The other 2 buckets are super important, and I think will ultimately all of them will allow us to differentiate ourselves in terms of how we serve customers and ultimately drive greater profitability into the network.
Next question will come from Daniel Politzer with JPMorgan.
Thanks for all the great detail thus far. The net unit growth, obviously, it's a bit of an acceleration organically here from that 5% that you've been running at [ XLH and graduate.]
Can you maybe parse it out as we think about going forward between your expectations for conversions next year versus some of the newer brands that you've launched? And maybe if there's any element of that accelerating, albeit off a low base construction starts that you mentioned?
Yes. Thanks, Dan. I think, look, the composition for the acceleration, I think, is just -- if you think about it, if you go -- as you said, if you go partnerships and look at it as just an acceleration still coming out of COVID, right? Because the development cycle picks back up and delivers on a lag. So what you're seeing here, we raised our $6.5 million from 6% to 7% to 6.5% to 7% for this year. That's really broad-based. There's really no one area we said we think nearly 40% of that is going to come from conversion. So we keep winning well more than our fair share conversions.
But if you look at new development, and Chris mentioned, we think new development starts this year are going to be up 20% and then the U.S., over 25%. That bodes well for the set for new development going forward. And really is the underpinning of the 6% to 7% for the next couple of years and then you layer in with conversions. And so look, new brands is going to be part of it, just like Spark's been an important part of it the last couple of years, the new brands that are oriented towards conversions will be part of the conversion story.
But then -- a big part of the story is taking our core brands and exporting them around the world in emerging markets, right? So it really is pretty broad-based across the board, and we would expect something on the order of magnitude of in the 30 percentage points, 35, mid-30s, call it, to be from conversions versus new builds for the next couple of years.
Next question will come from David Katz with Jefferies.
I wanted to just talk about -- frankly, I asked us a lot about the higher end of the luxury end of the scale. You've commented in the past how it provides somewhat of [indiscernible] as well as the financial benefit. We certainly hear and see this getting to be a more expensive arena to play in. Talk, please, about how you sort of balance that tangible and intangible return opportunity and sort of where you're at.
Yes, I'm happy to. And good question. The luxury is very important, not -- I mean, we do make money in the luxury space. But if you look at the -- you looked at our our EBITDA driven by segment. It's not a huge contributor as a size of the slice of the pie. But it's important because it does help create halo effect that helps the whole system and network effect work, it's aspirational product that our customers want.
And so we have been very focused on it. You are right that if you looked at where our ultimately, where the bulk of our key money goes in any particular year. It is disproportionately at the high end of the business. It's not all luxury, but a big convention, resort convention and luxury hotels. And so by so doing those investments, we're saying it's important. And we'll continue to do that. But we're not going to go crazy doing that, meaning right now, if you look at where we are in luxury, I would I think we can prove scientifically, it's really working.
We have as many dots on the map as anybody. As a result of the SLH deal, which was 100% capital-light deal, we have 600 dots on the map. We have 100-plus more in our core brands coming in terms of pipeline -- we have, we think, all the most important destinations covered. I mean there are always a couple I'd like to see Waldorf in Paris. And there are a few places that are hard that we're focused on. But if you look at the whole world, where we think we're in all the right places.
And the reality is, with all respect to the competition, our loyalty program is the best-performing loyalty program in the space. I mean we're we're approaching against the target, a multiyear target of 75% Honors occupancy, we're approaching 70% at a faster rate than we thought. We're growing the program 15% to 20% a year, active members are increasing are crazy, healthy. People are really engaged with the program, the patterns that we've seen in redemption with luxury, including SLH have proven that what we were trying to do, we've accomplished that. And so we're going to continue to focus on luxury. You're going to see us do things to continue. I mean SLH will continue to grow, not at a really not the way it has grown 0 to 500, but it will grow incrementally because we are helping them, and they are they are working on growing that business. So that will continue to grow.
But you'll see most of the growth come in our core brands, and we're going to be sensible about it. We only -- even when we're making these investments, we don't make these investments to lose money. I mean we're always investing against market, a deal opportunity where we think that whatever we're giving is a lot less than the value of what we're getting, and we'll continue to do those. But I don't -- we do not, I do not, and we do not feel particularly post SLH that we have to do anything unnatural.
And obviously, the luxury business has been performing really well, and we like that, my own belief is it will continue to perform well. But what you're going to see over the next 2 or 3 years on the basis of what I think is going to happen. You can disagree with me you're going to see broader economic growth in the U.S. pickup and it's also going to be much broader based, and you're going to see all of the mid-market start to converge with the high end. It almost -- I mean, eventually, it has to because it always does.
And makeup of what's going on, which is really -- what's really driving it as an investment cycle, that's a middle-class game, like the investment cycle of building data centers, bridges, highways, power plants, that's getting everybody in the game. And so again, luxury is great performing really well. We're focused on it. It's a good halo effect.
We think we have what we need, and we'll keep grinding it out with these deals, but I do believe that the relative performance gap will close in a meaningful way over the next couple of years.
Next question will come from Steve Pizzella with Deutsche Bank.
Chris, just wanted to follow up on the offer to provide owners system-wide fee reductions tied to product and quality scores. If I heard you correct, can you elaborate on what the genesis of that was how we should think about any impact from our franchise and royalty fee perspective moving forward, if any at all? And does this incentivize more conversions from owners moving forward?
The answer to the last part is yes. I think it does. But the genesis of this was sort of what what I implied. It started with the fact that, listen, in the end, our job is to deliver not just top line, we got to deliver bottom line owners or this wonderful virtuous cycle of getting them to reinvest and build us more hotels does not work as well. And so we know that they are having a difficult time, they had a great run in initial years coming out of COVID, but it's gotten much more challenging. And so we want to help.
And we think we should be able to meeting same comments I won't repeat them about, we can garner efficiency. We can use AI. We can think about all of our processes where it's a big system in ways that will benefit them. So that was really the genesis.
And the other thing we're trying to accomplish, and it was -- I said it very quickly, but it's an important note is that -- and this isn't unique to help the whole industry during COVID had a cycle of underinvestment in assets. That's because everybody -- the owner community rightfully had to survive, they were having to pay interest and like they didn't have the money that they would normally have to invest.
So you went through a unique cycle in my 40 years of doing this of underinvestment. Again, not just across the board. Thankfully, we went into it in a very good place. So we feel pretty good about where we are, but we want more investment in the system. And so we have been encouraging and by the way, I sort of mentioned, we have -- in the U.S., we have over 20% of the system is in renovation right now, so that we've been encouraging it and it's been happening, but we thought if we're going to do this, we want to help provide another incentive to accelerate it to go even faster.
And so we did create, I think, a pretty unique setup where we have stay scores, et cetera, think about customer satisfaction scores and it's a complex equation, but one that they understand because it's the way we manage the system. The franchise system already where we provided gates essentially that people need to get through by brand with its stairstep. It's a very complex system. But again, sort of the way we've managed the business, they understand it. And so that's the secondary. The first was we want to help our owners. The second was we want to help our owners also in the long term, which is to make sure that the product quality is where it needs to be.
And even without it hitting it doesn't start until January, the relief doesn't start till Jan. We've seen a pretty meaningful uptick in activity. So I mean people get it, they want to get through the gate. And a large part of the system will. I think when we did it, it was like 50. I think it's -- last I looked at maybe approaching 60 without even having rolled out.
To be clear, it doesn't -- I do think it will -- the more -- the higher our margins, the more people want to build this hotel. So I think it's helpful in that regard. And it doesn't have any impact on our royalty management rates and license fees, management fees, it's all in the other part -- the part of the system we manage on by half of owners for the whole system. So there's no impact on our P&L.
Your next question will come from Robin Farley with UBS.
Looking at your fee revenue for the year kind of fee revenue per room -- it's growing even with more economy rooms and more rooms in China that I think a lot of investors might worry would hurt that number. What's driving the economics there?
And I guess, is there anything that you'll be comping next year for us to think about anything unusual in those numbers for this year that you'd be comping next year? Or do you feel good about those economics continuing next year?
You're talking about comps that would drive fee per room year-over-year, no/.
Things like the non-revs, sorry. Go ahead. yes.
Well, non-RevPAR is different. But fees per room, no, there's nothing that would comp year-over-year. And yes, you are seeing a little bit of our mix shift over time in terms of what we're delivering shift to emerging markets, including China, which is normal as we continue to grow outside the U.S. But I think as we've said before, and I know -- we all know why you're asking because you get this question a lot from your clients and from investors and we get it a lot. So we get that it's on investors' mind. We've talked about this a lot in the sense that -- even if you take the mix of what we're delivering, which is slightly different. If you combine that with the existing mix, we're really not shifting the overall mix of contribution over time from higher fee paying things to lower fee paying things. the rooms were opening largely around the world, if you exclude China, are at the same fee per room rates or higher than our existing in-place fee for room rates.
And then you think about other factors like RevPAR continuing to grow, our take rate continuing to increase as we regrow license fees. The bulk of our deliveries being in our strong mid-market brands, where we charge our highest fees per room. If you put all of that in the model -- and sorry, I should add that even in the case of emerging markets, we're starting to grow our higher-end brands. And in China, we're moving more towards our own brands versus in the MLAs. The MLAs are going to continue but we're growing our own brands that are 100% up at higher rates. So you put all that in the model, and we believe and we know that fees per room will continue to grow over time.
Yes. We -- I know Kevin's right, it comes up often until right or wrong, it does. We've modeled it in the most granular way, which, by definition, is more granular than anybody else can model it in our 5- and 10-year models and it keeps going up for the reasons Kevin described.
A little bit more visibility on the China thing, we did 2 MLAs. We're not planning to do any more. Those have been highly productive. They've helped us build an incredible network effect in China. Our market share in China is incredible. I'm not going to -- but it's off the charts. It's is the highest market share that we have anywhere in the world. So it has worked. But we're not doing any more MLAs. We -- those are productive. We learn from those and now we're taking our mid-market brands like Garden Inn and others and doing it ourselves.
So if you look at even in China, with those continuing to grow just based on the velocity of growth that we have and the ones we're doing ourselves, the fees per room are going up in China, they're not going down. So you put all that together and when we do it bit by bit, fees per room are going up.
Your next question will come from Brandt Montour with Barclays.
So apologies for more of a near-term question, Chris or Kevin. I am just curious in terms of the corporate travel trends into the fourth quarter. I mean you do have tougher comps on that side of the the ledger. But I think more of the question is, you guys talk to a lot of companies, you see a lot of data from your strength within your system. Does it tell a bit of a story in terms of which corporates are putting their people on the road, large companies or small companies region by region. And when you speak to those companies, what are they sort of -- if they agree with your view of the sort of future economic tailwinds, what do you think that they're waiting for?
Yes. I mean, listen, it's a lot of -- yes, we talk to our customers. We do customer events all the time. We did a big one recently where I had tons of our customers and talk to our sales teams.
And I'd say broadly, people are pretty constructive. I mean, it's anecdotal, but I don't really talk to any of our major customers that say like they're not going to be traveling more next year. I don't talk to any of our customers that don't understand they're going to be paying a little bit more for the product. next year. I think they, like everybody think inflation should come down. So maybe they don't want to see the big increases that they have been seeing. But they understand they're going to have an increase. I think what's been holding them up is the obvious, just noise in the system.
I mean, I think the big guys, the tariff stuff has sort of affected them. They were way behind. So I'd say, in a relative sense, maybe they have performed in the very short term a little bit better because they were so far behind. But they're rattled and then the SMB are always more resilient, but they're a little bit related.
So I just think there's been a lot of noise in the system. The reason I'm more optimistic about next year, again, I can't prove it is just anecdotal. I'm talking to a lot of them. I think you're going to see these if I'm right about when you lift up, you see some of these broader macroeconomic trends start to take hold and people feel more confident and you get -- as you get closer to midterm, some of the tariff stuff sort of goes a little bit more in the back seat I believe people will settle down and get back to their patterns.
And again, anecdotally, they're not telling us they're not telling me when I talk to the folks that run travel departments, anything, but we think we're going to travel more and we're going to have to pay more for it next year.
Your next question will come from Lizzie Dove with Goldman Sachs.
You're clearly seeing amazing traction on the development side and with the conversion side of things, speaks to the strength of the brand and everything else. But maybe it would be helpful just to get like a pulse check on the key money side of things, like what you're seeing in terms of key money per room, the competitive environment? Any kind of shift there over the last few months?
I wouldn't say there's been a shift, Lizzie, over the last few months. I think you've had a shift over the last few years in the sense that it is a more competitive environment. I mean, with unit growth being an important part of all of our stories in the industry, it's really important. And then when some of us sort of take a little bit of a lead in that regard.
Our competitors are sort of anxious to catch up and get out there and sort of deals get a little bit more expensive. But with that said, I would say, Chris mentioned it, something like 85% or 90% of the key mine we deploy is on full service and above. It tends to be on luxury. It tends to be on the big convention center type hotels. It tends to be -- the bigger projects, you garner the bigger checks, every once in a while, you have -- part of it depends on which brands are available for a certain deal, right, if you have a conversion and it's an independent hotel and all the brands are available, and that owner is fortunate enough to be able to create some that can make it a little bit more expensive.
But that said, if you look back, we're still broadly in terms of what is under construction, we're still under 10%, high single digits of our deals overall are using any form of key money. So you're still sort of 90% plus in terms of what's under construction has no key money associated with at all. with it at all.
And if you look back in the last few years, we've had some years that are a little bit higher. We've had some years that are a little bit lower, but that tends to be more some of the big chunky deals that the timing of when they happen changes that answer. If you had asked us 6 months ago, a year ago, we even back to our most recent Investor Day, we would have set a good run rate for key money is $150 million to $200 million a year, and we would still say that's a good run rate. So it hasn't really changed dramatically. It is a more competitive world, a slightly more competitive world, but it isn't changing dramatically.
And part of that is, and Kevin alluded to it, I mean we're training -- listen, our brands perform better than everybody else's. So like we have trained our development teams to have the dialogue with our partners, our owner partners to make sure, as they're thinking about key money that they're not being penny wise and [ pound fuller. ] So they get a little bit more key money or they get some versus none, but they get 500 to 1,000 basis point lower RPI or market share, obviously, that's a losing trade, and so we've worked really hard with our development teams.
We make it hard on them. I mean we basically don't believe we should have to do it. To Kevin's point, we think it should be consistent with where we've been. And we've been able to do it because I think we've got a really good story with really good performing brands. And I think our development teams are understanding how to make that argument. And it doesn't always win, but it's winning a lot more than it's not.
The next question will come from Mike Bellisario with Baird.
Just a question for you, just a question on pricing sort of broadly. Maybe help us understand what are you seeing in terms of how and where customers are booking, especially on the leisure side? And then how much more are you running promotions and discounts? And is that weighing on ADR and all looking at?
We are running -- when it's weaker, we're always going to do honor specials and use a little bit more OTA business and access other distribution channels. And in third quarter, it was weaker. So we did those things. I mean if you look at the numbers, you'll see it was pretty -- we're not -- you haven't seen any sort of collapsing in rate integrity. I mean our declines were pretty much balanced between rate and occupancy, which is what you'd see.
You definitely had in categories you had a lower in third quarter, lower group base. So that means you have more rooms to sell. You got to do more transient business transient was a bit weaker for the reasons I just described, everybody's rattled about everything going on in the world.
Leisure was pretty strong, but then leisure isn't the highest rated business. So what does that mean? it has impact on rate. What I would say is when you dissect so far, and you know my view now because I've said it 3 or 4 times that the world is coming our way, so far, if you dissect it, it's really been a mix shift that has affected rate. You're just taking lower-rated customers and they're substituting for higher-rated customers, meaning you're taking leisure customers that pay less, not necessarily that the leisure rates dumping.
It's just it's a lower rate than you're substituting in for business streams, which is a higher rate. So I think when you deconstruct it scientifically, I think you feel pretty good that rate integrity has been reasonably good, and not that shouldn't be surprising sort of intellectually to any of us in the sense that inflation is alive and well. And while it's come down, it's still somewhat stubbornly high. And so we will be a beneficiary of that broader trend.
So technically, it's pretty evenly split things -- occupancies are off, so we replace it with lower-rated business. As a result, rate will come down a bit. Just the weighted average will bring it down.
Your next question will come from Smedes Rose with Citi.
I know I covered a lot of territory here. I just wanted to ask you, I think the full year sort of trending on RevPAR and a slightly more modest outlook doesn't really come as a surprise. But as you think about the fourth quarter and kind of the implied guidance, is the government shutdown impacting your forecast at all? Or is that -- is everything just going on it's business as usual?
No. I mean, look, we're sort of almost a month into 22 days, I guess, into the government shutdown with them, so almost a month of that in the forecast. So we have factored for that into the forecast in the fourth quarter. And our full year scenarios, which is a range really encompass if the government -- even if the government shutdown keeps going, we think we'll be within that range. So it is affecting the numbers. I think that who knows if our forecast would have come down anyway, probably given what came in the third quarter, we might have been a little bit lower for the fourth quarter anyway, but we are factoring forward and it is affecting the numbers somewhat.
Ladies and gentlemen, this concludes our question-and-answer session. I would like to turn the conference back over to Chris Nassetta for any additional or closing remarks. Please go ahead.
Thanks, Chuck. Thank you, everybody. As always, we appreciate the time. As you can see, I remain pretty darn optimistic about what the next several years are going to look like. And even I think if you look at all the numbers and everything we talked about today, even in the midst of what's been a bit of an air pocket as we sort of get through this time to a little bit higher growth time the resilience of our model, business model and our execution, I think, has been really, really good, and we're continuing to deliver and outperform on unit growth, deliver and outperform on the bottom line with taking what the world gives us and doing everything we can to make it better.
So we're feeling good about the business. feeling good about where we are feeling good about where the future is going, and we'll look forward on the next call to giving you a fulsome update once again. Thanks again, and talk soon.
The conference has now concluded. Thank you for your participation. You may now disconnect.
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Hilton Worldwide — Q3 2025 Earnings Call
📊 Quartal auf einen Blick
- RevPAR: Systemweit -1.1% YoY (vergleichs- und währungsneutral); Leisure stabil, Group -4%.
- Adjusted EBITDA: $976M (+8% YoY) — über dem oberen Ende der Guidance.
- Adj. EPS: $2.11 (bereinigt).
- Netto‑Unit‑Wachstum: +6.5% (199 Eröffnungen, >24.000 Zimmer); Pipeline >515.000 Zimmer.
- Kapitalrückfluss: Ziel ~ $3.3Mrd Rückkäufe & Dividenden; FCF‑Conversion >50% erwartet.
🎯 Was das Management sagt
- Conversion‑Fokus: Konversionen ~40% der Öffnungen; neue Marken (z.B. Outset Collection) sollen unabh. Hotels gewinnen und Wachstumstempo erhöhen.
- Owner‑Anreize: Erste Fee‑Reduktionen (keine Lizenz-/Royalty‑Cuts) an Produkt‑/Qualitäts‑Scores gekoppelt, um Renovierungen und Renditen zu beschleunigen.
- Tech & AI: Moderne Cloud‑Plattform (90% in der Cloud) + zahlreiche AI‑Use‑Cases (Management nennt ~41) zur Effizienzsteigerung, CX‑Personalisierung und Vertriebsinnovation.
🔭 Ausblick & Guidance
- Q4‑Prognose: System‑RevPAR ~+1%; Adjusted EBITDA $906–936M; Adj. EPS $1.94–2.03.
- Full‑Year 2025: RevPAR 0%–1%; Adjusted EBITDA $3.685–3.715Mrd; Adj. EPS $7.97–8.06 (ohne zukünftige Aktienrückkäufe).
- Wachstumserwartung: Net unit growth 2025: 6.5–7%; mittelfristig 6–7% p.a.; Pipeline und Renovierungszyklus als Treiber.
❓ Fragen der Analysten
- 2026‑Ausblick: Management ist optimistisch, nennt aber keine RevPAR‑Guidance; erwartet Verbesserung H1‑2026 aufgrund leichterer Vergleiche, Investitionszyklus und Event‑Effekten.
- AI & Distribution: Gespräche mit großen Plattformen laufen; Strategie: Effizienz, Go‑to‑Market‑Chancen und bessere CX – konkrete Partnerschaften noch im frühen Stadium.
- Konversion vs. Neubau & Key Money: ~40% Konversionen erwartet; Key‑money‑Runrate weiterhin ~ $150–200M/Jahr; keine wesentliche Verschiebung der Gebührenökonomie prognostiziert.
⚡ Bottom Line
- Kurzfassung: Solide Ergebnis‑ und Bilanzperformance trotz RevPAR‑Schwäche; starke Unit‑Wachstumsdynamik, große Pipeline und technologische Hebel stützen mittelfristiges Gewinn‑ und Cash‑Wachstum. Kurzfristiges Risiko bleibt bei Top‑line (Nachfrage, Regierungseinflüsse, China); Aktionäre profitieren von Kapitalrückführung und strukturellem Wachstumspotenzial.
Hilton Worldwide — Q2 2025 Earnings Call
1. Management Discussion
Good morning, and welcome to the Hilton Second Quarter 2025 Earnings Conference Call. [Operator Instructions]
This event is being recorded.
I would now like to turn the conference over to Jill Chapman, Senior Vice President, Head of Development Operations and Investor Relations. You may begin.
Thank you, Michael. Welcome to Hilton's Second Quarter 2025 Earnings Call. Before we begin, we would like to remind you that our discussions this morning will include forward-looking statements. Actual results could differ materially from those indicated in the forward-looking statements, and forward-looking statements made today speak only to our expectations as of today. We undertake no obligation to update or revise these statements. For a discussion of some of the factors that could cause actual results to differ, please see the Risk Factors section of our most recently filed Form 10-K.
In addition, we will refer to certain non-GAAP financial measures on this call. You can find reconciliations of non-GAAP to GAAP financial measures discussed in today's call in our earnings press release and on our website at ir.hilton.com. This morning, Chris Nassetta, our President and Chief Executive Officer, will provide an overview of the current operating environment and the company's outlook. Kevin Jacobs, our Executive Vice President and Chief Financial Officer, will then review our second quarter results and discuss expectations for the year. Following their remarks, we'll be happy to take your questions.
With that, I'm pleased to turn the call over to Chris.
Thank you, Jill. Good morning, everyone, and thanks for joining us today. Our second quarter results continue to reinforce the power of our business model and the benefits of strong net unit growth, which drove great bottom line performance. Adjusted EBITDA for the quarter exceeded $1 billion, meaningfully beating expectations even with modestly negative system-wide RevPAR. Adjusted EPS also exceeded our expectations. Our strong portfolio of brands, powerful commercial engines and disciplined execution continued to drive form of buybacks and dividends and remain on track to return approximately $3.3 billion for the full year. .
Turning to results. The quarter turned out to be a bit noisier than expected, driving RevPAR down 50 basis points year-on-year. Performance was driven by continued strength in the Middle East, Africa region and Asia Pacific ex China but offset by softer trends in the U.S. and China. Adjusting for holidays and calendar shifts, system-wide RevPAR would have been modestly positive. In the quarter, leisure transient RevPAR grew 1% as an elongated spring break window and easy year-over-year comparison supported leisure demand growth. Business transient RevPAR decreased 2%, driven by the elongated holiday schedule, government spending declines, weaker international inbound business and broader economic uncertainty.
While it's early in the third quarter, we have seen a pickup in nongovernment business demand. Group RevPAR was roughly flat with favorable trends in company meetings largely offset by soft convention business and social events. We did see positive momentum in lead volumes from corporates with month-over-month sequential growth throughout the quarter and '26 and '27 group position are up in the high single digits.
As we look ahead to the third quarter, we expect RevPAR to be flat to modestly down again with holidays and calendar shifts continuing to weigh on reported results. On an adjusted basis, we would expect modest RevPAR growth. For the full year, we continue to expect RevPAR growth of flat to up 2%, with improving trends in the fourth quarter, driven by modest increase in demand and easier year-over-year comparisons. As we think about our business over the intermediate term, I'm very optimistic. In our largest market, a more favorable regulatory environment, certainty tax reform, expected settling down on global trade policy, continuation of very healthy corporate profits and significant investments across a multitude of industries, including AI, AI-related and core infrastructure investment should accelerate economic growth and unlock meaningful increases in travel demand.
This matched with very limited industry supply growth should drive stronger RevPAR growth over the next several years. Turning to development. During the quarter, we opened 221 hotels totaling more than 26,000 rooms, representing a 52% year-over-year increase excluding acquisitions and partnerships and achieved net unit growth of 7.5%. Our luxury and lifestyle portfolios continued their extraordinary expansion around the world. During the quarter, we celebrated the opening of our 100th property in the luxury and life aisle categories.
We also announced our plans to welcome 3 new luxury and lifestyle hotels per week in 2025. None are more impressive and iconic than the Waldorf Astoria in New York, which reopened its stores just last week, marking the beginning of a new era for the spectacular hotel that has been a cornerstone of New York City culture since 1931. The greatest of them all as Conrad Hilton famously described the landmark property recaptures the hotel's original Granger once again setting the benchmark for luxury hospitality globally.
During the quarter, our conversion-friendly brands continue to gain traction with guests and owners, which helped fuel our growth in key international markets. ALIS [indiscernible] with the opening of the Saks Paris, a landmark 18 Century transformed into a refined gathering place in the heart of Paris. We welcomed our first Tapestry hotels in Northern Ireland and Turkey. And Hawaii, while Curio debut in Vienna, Austria. We also opened our first all-inclusive Curio resort in the Dominican Republic. DoubleTree continued to be an important driver of conversion reaching 700 hotels worldwide and entering its 60th country during the second quarter.
Spark opened more than 40 hotels in the quarter, bringing its portfolio to more than 170 hotels across 6 countries with roughly 200 more hotels in the pipeline. Overall, conversion span 10 brands and accounted for over 1/3 of our openings in the quarter. We remain confident in our ability to continue driving strong conversions, thanks to the power of our existing brands, which have consistently delivered an industry-leading share of conversions in the U.S. and with the upcoming launches of exciting new conversion brands. In July, we also debuted the first hotel of our game-changing new extended stay brand, LivSmart, grounded in extensive research and a deep understanding of the evolving needs of long-stay travelers and hotel owners alike, LiveSmart Studio represents the latest chapter in our growth strategy and reinforces our commitment to offering a Hilton for every traveler and every stay occasion. In addition to strong opening, we signed 3,000 rooms in the quarter putting us on pace to deliver high single-digit growth in signings for the full year.
We also increased our development pipeline to more than 510,000 rooms growing both year-over-year and sequentially versus the first quarter with expansion in strategic markets and across chain scales. We [indiscernible] plans for Walter Astoria to debut in key destinations, including Helsinki, [indiscernible] and New Delhi in the coming years, and we signed Nomad hotels in Singapore and Detroit, which marked the brand's respective debuts in the Asia Pacific and Americas region. We signed our first Canopy hotels in Tokyo and Italy, our first tempo in Canada. And in July, we signed our first Tapestry in Saudi Arabia.
We also further expanded our focused service pipeline to meet the growing demand for affordable upscale accommodations. During the quarter, we announced that Hampton will soon debut in Thailand, Tru will enter Vietnam and Spark will open its first hotels in Saudi Arabia and Puerto Rico. We also committed to key growth milestones in emerging economies, including expanding our portfolio in India tenfold and tripling our portfolio in Africa in the coming years. We continued growth in construction starts with continued growth in construction starts, tremendous international opportunities and a strong conversion story. We feel very confident in our ability to drive net unit growth solidly within our 6% to 7% range for the full year.
As you all know, we have an incredible skill set of identifying white space and developing and launching new brands. As I mentioned last quarter, the team is working hard behind the scenes on several new brands in the lifestyle space, in addition to a couple of new concepts in the alternative accommodation space, a number of which are conversion friendly. We have done the research with our customers, and have already received tremendous feedback from our owners on these new brands, a couple of which will be launched by year-end.
Hilton Honors continues to perform extraordinarily well with more than 226 million members, up 16% year-over-year with membership now evenly split between the U.S. and international travelers, reflecting the strength of Hilton's global REITs and a further testament to our success in delivering premium products and experiences for any state occasion anywhere in the world our guests want to travel.
Everything we do is underpinned by our award-winning culture and our incredible family of Hilton team members continue to differentiate our brands from the competition. In July, Brand Finance named Hilton has the most valuable hotel brand for the tenth consecutive year. Additionally, just last week, our Hampton Home 2 Suite and true brands were named best in category by J.D. Power for their respective segments in the U.S. During the quarter, we were also named the #1 best workplace in Switzerland, Austria. And Netherlands, India and Vietnam, adding to the 660 Great Place to Work awards and more than 70 #1 wins around the world since 2016. And Overall, we feel good about where we are and are very optimistic about the business. We have the best brands in the industry with more coming. The biggest development pipeline in our history and the economy in our largest market is set up for better growth, all of which should continue to drive strong performance.
Now I'm going to turn the call over to Kevin to talk a little bit more detail about the quarter and our expectations for the full year.
Thanks, Chris, and good morning, everyone. During the quarter, system-wide RevPAR decreased 50 basis points versus the prior year on a comparable and currency-neutral basis, driven by declines in occupancy and modest rate growth. Adjusted EBITDA was $1.08 billion in the second quarter, up 10% year-over-year and meaningfully exceeding the high end of our guidance range. Outperformance was predominantly driven by timing of non-RevPAR items. Management franchise fees grew 8% year-over-year. For the quarter, diluted earnings per share adjusted for special items was $2.20.
Turning to our regional performance. Second quarter comparable U.S. RevPAR decreased 1.5%, and largely driven by pressure across business transient and group as declines in government spend and softer international inbound demand weighed on performance. For full year 2025, we expect U.S. RevPAR growth to be at the lower end of our system-wide RevPAR range. In the Americas outside the U.S., second quarter RevPAR increased 3.8% year-over-year. driven by strength in the luxury and lifestyle portfolio, particularly in resort locations. For full year 2025, we expect RevPAR growth to be in the mid-single digits. In Europe, RevPAR grew 2% year-over-year driven by growth in Continental Europe supported by strong group business. For full year 2025, we expect low single-digit RevPAR growth given continued weakness in the U.K. and Ireland. In the Middle East and Africa region, RevPAR increased 10.3% year-over-year, driven by record-breaking months of travel around key events and holidays, including Ed, Hajj and Catholic and Orthodox Easter.
For full year 2025, we expect RevPAR growth in the mid-single-digit range. In the Asia Pacific region, second quarter RevPAR was up 0.3% year-over-year. RevPAR and APAC x China increased 5.2%, led by strong group trends in Japan and Korea. RevPAR in China declined 3.4% in the quarter, largely driven by continued weakness in corporate travel demand, particularly in Tier 2 and Tier 3 cities and changes in government travel policies. For full year 2025, we expect RevPAR growth in Asia Pacific to be roughly flat, assuming modest RevPAR declines in China.
Turning to development. As Chris mentioned, for the quarter, we grew net units 7.5% and have more than 510,000 rooms in our pipeline, of which nearly half are under construction. Looking to the year ahead, we expect to deliver 6% to 7% net unit growth for the full year. Moving to our guidance. For the third quarter, we expect system-wide RevPAR growth to be flat to modestly down. We expect adjusted EBITDA of between $935 million and $955 million and diluted EPS adjusted for special items to be between $1.98 and $2.04. For the full year, we expect RevPAR growth of 0% to 2%, adjusted EBITDA of between $3.65 billion and $3.71 billion and diluted EPS adjusted for special items of between $7.83 and $8. Please note that our guidance ranges do not incorporate future share repurchases.
Moving on to capital return. We paid a cash dividend of $0.15 per share during the second quarter for a total of $73 million in dividends for the year. Our Board also authorized a quarterly dividend of $0.15 per share in the third quarter. For the full year, we expect to return approximately $3.3 billion to shareholders in the form of buybacks and dividends. Further details on our second quarter results can be found in the earnings release we issued earlier this morning.
This completes our prepared remarks. We would now like to open the line for any questions you may have. [Operator Instructions].
The first question comes from Sean Kelley with Bank of America.
2. Question Answer
Chris, you mentioned in your prepared remarks a little bit about some green shoots you're seeing. I think that's consistent with what we've heard from some of the airlines and other travel providers, but hoping you could elaborate a little bit what you're seeing across maybe the 3 different segments, leisure, business and group? And then specifically, what's it going to take organically to get a little bit better in the 4Q, there is some concern in the fourth quarter about tougher comps just lapping some of the pent-up demand after the election last year.
Yes. Good question, and I tried to cover some of it, Sean, in prepared comments. So I'll try and do the first part of this briefly because some of it's redundant. I think if you sort of break it down the segments by quarter. What you saw in the second quarter, as I covered, was relative strength in leisure which you would expect, It was a little bit more than we thought simply because sort of the rolling nature of what went on between spring break and then the impact at the end of the quarter of fourth of July and the shift of fourth of July.
If you put those 2 things together, it's sort of not surprising that you would have seen strength in leisure and weakness on the other segments of the business, which is what we saw. It was probably a touch different than we expected. I mean, obviously, we said relatively flat, which means it could be a little up, a little down. It was a little down. So it was pretty much in line with what we thought with maybe a little bit more impact from the rolling holiday shift, but generally in line. As you get into the third quarter, the -- you have a similar sort of situation given Jewish holiday shifts and the like that are, I think, from a segment point of view, distort things again a little bit where you're going to probably see third quarter leisure be strongest in business transient and group being relatively weaker, which is not obviously up until the second quarter, what we've been seeing. I think when you get to the fourth quarter, that will reverse itself because you're going to get finally to a quarter that is a little bit more normalized.
The fourth quarter has a bit of a benefit from the Jewish holiday shift into the third quarter. But I think it's a little bit more normal quarter. And I think as a result, what you're going to see is pretty decent, we think, leisure growth, but comparable business transient growth and then group sort of leading the way, which is what more recently we have been seeing. That -- our view on the fourth quarter, which we spent a lot of time on. And I mentioned in my prepared comments is based on sort of a few reshoots that we're seeing, which I'll talk about, particularly in the group space as you look at the corporate group, you're starting to see uptick as you look out in the '26 and '27, you see really strong position.
What you've seen in group this year sort of post liberation Day was just like a lot of the segments, everybody got rattled and everything kind of froze up. As I said on the last call, it's a little bit of a wait-and-see additive. Will that affect all segments?
It even affect leisure -- affected leisure, but in second quarter, that was distorted by spring break and fourth of July. As you get into the fourth quarter, we're starting to see the early signs that, that is unfreezing. People are getting out of the wait and see. Certainly, as you look at '26 and '27, you're seeing it. The other thing that's going on in the fourth quarter is the comps are just easier. I mean if you think about last year, we had a lot going on. We had major strikes in many of our major markets around the country. that had a pretty significant impact.
And we had a U.S. President election. Nobody will forget that. And that's not good for -- maybe good for Washington on occasion. But it's really broadly not good because people are a bit less around that. So again, we're in -- there's a lot of moving parts were oddly, and so like last time, we're doing our -- as you know, a lot of people pulled guidance, we didn't we try to do our best. I think we were pretty darn close. I mean we said plus or minus flat, and I think we ended up there. I think we're -- we have the site lines into Q3. We feel good about that.
And for Q4, again, I gave you the underpinning of why we feel better. We feel pretty good about it. I mean there's a lot of moving parts. I think the green shoots, I talked about MR, what we're seeing in booking behavior on the group side and what we're seeing very recently on the corporate business transient side, which is saying that the wait and see, that's showing, the freeze of April, May and to a degree, June we're starting to see a thaw, but it's really early, which is why my comments, and I know this is quite a filibuster I'm going here, and so there'll be no more questions probably. But I wanted to lift up because there's so much noise in the system right now politically and otherwise, and I'm not obviously going to get political, but if you really lift up and look at what's going on, I said in our largest market, the U.S., which is 75% of our business, you may like had, or like what's going on, but it is, I think, pretty hard to deny that over the next several years, we're not going to end up in a condition where we're going to have incremental economic growth. And a lot of that is going to be coming in the form, in my opinion, of the -- in the area that has the highest correlation to growth in room nights for hospitality, which is NRFI, nonresidential fixed investment.
So you have a regulatory environment that is and going to continue to be much easier, tax environment where you have certainty corporate profits that remain quite strong and resilient, huge amounts of investments still to come in the core infrastructure that got done in the last administration, very little of which has still been spent that is going to continue to be a gift that keeps giving. On top of that, investment that's going on in terms of AI and related areas, data centers, energy around it and the reshoring not of everything that our population consumes but some of the critical elements. Again, the chip spill, that's just getting rolling. And there are other critical elements from a national defense point of view, where we are going to reshore some of these things. And all of those things require over the next 2, 3, 4, probably next 5-plus years, but I think it's hard to look 5 years over the next 2 or 3 years, huge amounts of activity and investment. What we have found, again, a very high R-squared for on a slight lag on nonresidential fixed investment. My belief is you're going to start. I mean whether it's in the fourth quarter, I don't know. I gave you the reasons why we feel better about the fourth quarter. And we've been pretty good at forecasting. So I'd say we feel pretty good about that. But as I think about '26, '27, '28, I think lifting up above all this crazy noise I actually -- I am an optimist self-declared, but I think there are legitimate reasons to feel really, really good about demand.
And then at the same time, while we outperform from a from the same point of our growth and our development story, which I'm sure we'll get to. So I won't get into that on my current filibuster. I'll wait supply growth in the industry is at the lowest levels that we've really ever seen because all the noise in the system coming out of COVID meant there wasn't a lot of money available. And now all the noise in the system around what's been going on in the last 6 or 12 months between an election and tariff issues and tax uncertainty, these things are getting nailed down, but there's a lag effect. And so you're going to be in a super cycle, continued super cycle of very, very low over the next several years, increases in new supply. So Again, we can talk about quarters. I know you have to -- I know our investors, many of them are, some care more than others. But my job, I think, is to like lift up above the noise and try and give you a sense of sort of the the real -- what I see the real -- the title shifts. And I think the title shifts are hard to see when you have this much noise, but I think if you lift up the title shifts feel awfully good to me.
And your next question comes from Stephen Grambling with Morgan Stanley.
Speaking of title shifts. You did mention that you're still expecting modest declines in China for RevPAR. Maybe pivoting to the development side, in that market? What development trends are you seeing there? And if we continue to see weakness in that market or other factors may be impacting development. Where do you see the biggest opportunities to backfill any pockets of weakness that could come up in that market, maybe looking around the world?
Yes. That's a great question. We do expect modest declines. I mean when we started the year, we had -- as you know, I think we talked about it on a prior call or two, we expected to have a little bit of growth in China same-store. I think we went to flat last time. And I think with what's going on in China at the moment, which is an austerity campaign to sort of make sure that they can get the real estate sector righted they can put themselves in a good position for whatever trade deals they need to make. At the moment, that is rippling through in a way that it's not dramatically impacting the business. But on the margin, we expect to be a little bit down. Having said that, I would say, listen, I wouldn't -- like right now, and I've said this on many calls and not that I'm in the middle of it, but I think we are sort of as 2 countries to a degree, inexorably linked to 1 another. .
I think our Treasury Secretary said this morning on Bloomberg or I thought I saw somewhere like the idea isn't to decouple. It's just to have a different kind of agreement with one another. You can sort of see that we already have some of the trade deal done. I think you can see a path to a rational outcome with China from a U.S. China trade point of view, which I think then makes their dealings with the rest of the world, much, much easier. And so part of what's going on there, again, is austerity related to being braced for whatever might come. As those things sort of hopefully work themselves out, I think China is same-store business will pick up steam. China is a big population. We've talked about it 1,000 times.
They love to travel. They want to travel. It's just right now, they're sort of like clamping down on consumption in a bunch of different ways. I suspect that is a relatively short-lived experience. On the development side, we still see terrific activity Again, you have to sort of, again, lifting way up. I mean China will have ups and downs. By the way, the U.S. economy has ups and downs, recessions, like they're a big complicated economy, they're going to have they're going to have the same thing. But underneath it is that the capacity, meaning the number of hotel rooms per capita in China is like crazy lower than other large economies, including our economy, like a fraction of it. So they are undersupplied in what we do in other forms of real estate, some of the resi, some of the commercial retail, they may be oversupplied, certainly in certain markets. But in our business, they are broadly undersupplied. So you have people, large populations want to travel, eventually will travel.
They will also travel outside the United States or outside of China, which is a big deal. You have a very -- much more limited supply hotels in that market. And importantly, you have a real estate market, which has been part of their problem that needs to be reformatted. And we are becoming a really important part of the solution of taking, as we've talked about on prior calls, some of these got cities and buildings and turn them into active, productive uses.
And so the net impact of all that is in the development world, and Kevin add whatever he wants to add. I mean, we're going to see all our metrics up year-over-year. We're going to sign more deals. We're going to start more under construction. This year in China than we did last year. So we are continuing to be -- see quite favorable conditions. And eventually, I do believe the same store will come back and support it. And what we're hearing from owners in that market is the economics support it. And why would that be in a slower economy because it's undersupplied.
And your next question comes from Dan Politzer with JPMorgan.
I just wanted to follow up on net unit growth. It sounds like, Chris, you're kind of reinforcing that 6% to 7%, which is, I think the term used was solidly in that range. This has been an area...
I did very intentionally. .
Yes, it seems emphatic. So I wanted to kind of go back to that. I guess what's driving the reinforced confidence there has there been a pivot in the conversations that you've had in the development community? Or is this more of a reflection of some of those brands coming online or just elevated conversions? If you can kind of [indiscernible]
Yes. I think it's a little bit of everything. Obviously, we're continuing to have really good success on conversions with a bunch of great conversion brands. We're going to add at least a couple more conversion brands probably by the end of the year. that we think are going to add to that. The brands continue to perform really, really well. So the feedback from the owner community is strong. things being sort of disrupted around the world is -- it is maybe bad for new construction, but it's actually quite good for conversion activities.
So we feel good about that. And I would say the increase -- we've been confident, I've been saying we will be in the 6% to 7% range, and I'm a little bit more emphatic because of that part of the story, but it's also starts. I mean our starts are going to be up 16%, 17% this year. And once they start, almost 100% of the time, they finish. And so we've seen those numbers even in a very challenging environment. tick up. So that makes us feel really good. I mean we have the biggest pipeline in our history. Half of it is under construction. We continue to see more and more going under construction. The brands are performing well. And when we model it out, we feel like we're solidly in that zone and feel good about it.
And your next question comes from David Katz with Jefferies.
Look, what I wanted to really get at is there's some building momentum on the luxury side of things. And -- if you could just give us some general commentary about what that implies about the economic intensity and the long-term potential volatility in RevPAR that, that brings your system? I'd love just into perspective on that.
Not sure I fully understand the question, but I'll answer what I think it is. David, and you can...
I think -- rephrase if you like.
No, you can course correct me. Listen, we are super focused in luxury and lifestyle. Obviously, luxury is a relatively small smaller component. Lifestyle, we have a whole bunch of existing grains. We have a whole bunch of new brands. And the reason we're doing it luxury, while I've said many times, we're never going to that's not a bulk of the profitability of the company is ever going to come from.
It becomes an important part the whole halo effect of our broader network effect and Hilton Honors and loyalty and giving people the choices they want when they want those. And we feel super good about what we have going on in luxury. The SLH deal is working really, really well in terms of what the metrics that the owners are the benefit that the owners that SLH are getting and the benefit that our Hilton Honors members are getting that we anticipated our core luxury brands, particularly [ Walter ], I talked about New York, by the way. If you haven't been in New York, go and see it, it's spectacular. I'm sure everybody that's in New York will eventually get through it, you'll be at some events there. But we're making tremendous progress with all our luxury brands, but particularly Walter, we have pretty open, 33 in the pipeline, we're going to open 6 welders this year. in some of the most -- New York, I would say, probably the most important luxury hotel, not just for us, but probably for anybody in the world. So we're making really good progress. Our customers like it. and we'll continue to grind and those are complicated.
And as I said, they're part of the help prime the pump of loyalty and other things, but I think they are never going to be a disproportionate piece of the puzzle in terms of bottom line profitability, but they're important and that's why we focus on it. Lifestyle is a little bit different. I mean lifestyle can a collection brand that's upscale micro urban brand like Motto all the way up to Nomad and luxury lifestyle and everything in between. And in the end, when you add it all up, lifestyle is a mega category, it can be thousands of hotels that we have found like everybody else that there are customers, particularly younger customers. that love our core products, and they stay in them, but they really want these sometimes for some of their needs in certain -- for certain trip occasions.
And so we've obviously been super focused on it. As I mentioned, we're going to have 2 or 3 more brands that I mentioned on the last call, sort of in the upscale, upscale plus areas of lifestyle that we think have real scalability opportunities. And what we're trying to do, not to -- again, I like to lift up is just build the most powerful network effect. I said when we went public and I say it to our teams all the time, the more that we can serve any customer for any need they have anywhere in the world they want to be, the more powerful the system is, the higher we can drive market share the more loyalty members we get, the lower distribution costs become and so it goes. And so lifestyle we hit 1,000 with luxury lifestyle. I think that the addressable market is into the many of thousands, not necessarily the luxury piece of it is for the reasons I described. But with the broad range of lifestyle at different price points. And so we're super focused on it, super excited about it and I think making terrific progress.
And your next question comes from Steve Pizzella with Deutsche Bank.
Just wanted to try and expand on conversions a little more if we can. Can you talk about what you're seeing in the current environment, both domestically and internationally? How much key money is being used in addition, what do you view as the addressable market for conversions, including some of the more bulkier 500 to 1,000-plus unit deals?
Yes. I think it's a good question, Steve. I'll just give you some of the -- just some of the conversion stats. 33% of our deals in the quarter were conversions. That's up 50%. We expect it's going to be 40% for the year. that addressable market, there's -- look, if you think about parts of the world like Europe in particular, where there's a lot more unbranded hotels, than there are branded hotels and then you think about we take. I think at the end of the day, you have to come back to we take share. I mean, Chris implied this in his early answer, but how do you have confidence in 6 to 7? How do you have confidence that you can fill in conversions when the new construction environment is a little bit slower. Well, part of it is that you fish where the fish are, right? Developers want to do deals. And when new construction gets a little bit harder, by the way, our new construction is fine. And our brands are more financeable than our competitors' brands. And so we take share in new construction. So that's a good story. I don't want to discount that.
But then you talk about brands that are perform less well, particularly in a softer demand environment where people are seeking better performance and better RevPAR index driven by our network effect the addressable market, I mean, we could do the math is huge, right, because you have all the independent hotels and then you have all the hotels where you have an existing brand where either the contracts coming due who are the contracts coming due and it can perform better, right? And so we have a lot of confidence in our conversion strategy. Bigger hotels, you're starting to see, you'll see a couple between now and the end of the year that we can't talk about yet, where there are larger hotels, right, 700, 800 room hotels that are independent and sort of in this environment don't want to go it alone. So we're coming in and converting to our brands. So it's sort of all of the above, and we really believe that the strength of our brands gives us a leg up in conversions. And then key money, I'd say not really that much -- that -- it really hasn't changed all that much. It is a slightly more competitive environment. We have been very disciplined, right? We still have -- of our rooms under construction, we only use key money on 8% of the deals. And so that's sort of consistent with long-term trends even in an environment where our competitors are using a little bit more to try to claw back some of the share that we're taking from them. And so it's not -- in the higher end, when you get into luxury and conversions of larger hotels, it does get competitive because you just have more brands chasing it. But I think overall, our ranges of use in terms of dollars and percentage of deals is going to remain very consistent.
Your next question comes from Robin Farley with UBS.
I'm trying to figure out which are my 2 questions please for my one. I guess I'll go with that. Kevin, I'm going to try and stick to it. Kevin, you had meant the timing of non-RevPAR fees. I wonder if you could just give a little bit of color around -- I don't know if that sounds like something pulled forward that you thought maybe would have come in the second half of the year, that kind of thing? Or just kind of quantify that a little? And also, I assume that your guidance probably had included the idea that you would have had a couple of resorts that were owned by Playa that you would get termination fees from. Was that in your guidance? Did that -- was that in Q2? Or is that more fall in Q3? So just some color around that piece.
Yes. That's all fair. I'll take the second half first, because the second part first because it's easier. Yes, we -- there were some termination fees that some of which has been highly publicized because it was part of a public transaction, that was timing from third -- we expected in the third quarter, came in the second quarter. It was all built into our guidance. The reason we said predominantly timing is it was almost all built into our guidance, right? You had a little bit of movement here and there on FX and a couple of other things on RevPAR. But largely, it was timing of you get termination fees some of the other ancillary lines of business that are non-RevPAR driven and a little bit of corporate expense that we view as almost entirely timing, and that's why you saw us keep our guidance consistent for the year. .
Okay. Great. And I don't know if you can break out like the dollar amount that sort of shifted maybe into Q2 from Q3, and then I'll hop back in line from [indiscernible]
No, I'm just going to keep it to what I said, Robin, which is largely timing.
And your next question comes from Brandt Montour with Barclays. .
So I just wanted to drill in on Spark. The prepared commentary is pretty clear, right? You have 170 open, 200 in the pipeline. I think there's a concern floating around out there that the first sort of wave of Spark are lower hanging fruit. And then the next wave would sort of take a little bit longer to get done and perhaps contribute less to net unit growth over sort of maybe the same period of time. Is there any sort of -- is there any truth to that? And if so, maybe you can just help us understand which conversion brands are going to -- would make up for that.
Yes. Well, the second part first, there's -- all our other conversion brands are performing well. And as I mentioned, we're going to have a couple more by the end of the year that we think will add meaningfully to growth. But that doesn't take anything away from Spark. I don't know what the noise out there is probably most likely coming from our competitors, and I'll leave it at that. But Spark's doing great. We -- as I said, we have 170 open, 200 in the pipeline. My goal is by the end of next year to have 400 of those plus open, I think we will Y400 because I think we can generally prove sort of semi scientifically that when you get a system size, if it's distributed, the right way, particularly here, it's largely starting out of the U.S., it starts to take on a life of its own. The key to being able to get there and keep the momentum is obviously performance always and market share. Spark is now the highest if you look at our comparable hotels, which now is gone from a very small set of hotels to a growing and decent size set. It's the highest market share brand that we have.
So it is performing exceptionally well. I've also heard noise out from others in the market that Spark is not all it's cracked up to be performance-wise. That's a bunch of Hui. It's literally the highest market share brand, and we have some very high market share brands. So I feel very good about that. And as I mentioned in the prepared comments, we got a -- it's a big world out there, right? So we've got India that we've done deal. We've got -- we mentioned Saudi Arabia. We mentioned Puerto Rico, Europe is just getting cranked up. They're Latin America, we're just getting cranked up. So No, I'm not -- I believe we are on course to deliver spec continue to deliver a spectacular brand that will continue adding to our growth through conversions by driving extraordinary performance for those owners that sign up with us. Again, I'll go back to reinforce. That doesn't mean it's the only engine of growth. I think we have a bunch of others that continue to add significantly DoubleTrees obviously a huge contributor as well as tapestry Curio and we are, as I mentioned last time, in the putting the finishing touches on another collection brand in lifestyle that is sort of in the Tapestry zone, but just for more unique assets. And we think the addressable market there is very, very large, and we already honestly are out talking to owners and putting deals together and we'll talk more about it when we have a name and a little bit more substance. But that gives you a sense of how excited ownership community is that we don't even have a name.
We have the concept and and they're willing to sign up. So it's a multifaceted approach. It's not in any way overdependent on Spark, but Spark is doing great, and we'll will continue to be a great contributor for many, many, many years to come.
And your next question comes from Lizzie Dove with Goldman Sachs.
I guess also last year, you did a couple of partnerships like with SLA and some inorganic things with Nomad and graduate. I'm curious what your appetite is today and on the go forward into doing more of these and whether that kind of 6% to 7% unit growth that you're kind of talking about, if that's organic or if it includes any kind of other partnerships or small deals that you might do?
No. I think the way you should think about that is it's organic. And that -- like we're very happy with all 3 of those. Now I view as organic, although the bulk of that came into the system last year. There'll be a little bit that comes in this year. with Nomad and graduate, we're super excited about how those are going. We even have some things to continue to offshoots in the graduate world and all the accommodations and other approaches to being able to monetize our core business, that acquisition. And so we're super excited about the -- how those are going and the returns that we'll get on them.
But you listen for -- I've been here 18 years and other than those 2 things really with SLH being a partnership, no [indiscernible] and graduate. We've not acquired anything. So it's not to say this, and I'm required to never say never we could. But that's not what our focus is. Our focus was is why I put it in my comments, is on getting back to brand building the way we do it. Where we see legitimate white spaces that are opportunities to continue to build our network effect and add to our growth. So the entire organizational focus is there. we're not out sort of bounty hunting to do acquisitions. So the way you should think about the 6% to 7% is that, that does not imply we're going to go out and buy anything. That implies our existing and new brands are going to deliver that kind of growth.
And your next question comes from Michael Bellisario with Baird.
I just wanted to go back to fundamentals and your positive momentum comment. But are you seeing group leads actually convert to more signed contracts? Or is there still a gap there? And then similarly on BT. Are you seeing any momentum recently in terms of a pickup in demand or bookings?
I sort of said it's a really good question, Michael. And I tried to address it in various comments I've made and I'll say it again. Yes, we are, but very early days. I mean we're coming out of this very noisy period. And I think there's sort of a recovery, we're in a recovery zone where things have definitely stabilized. You can go look at what all the airlines said and you can sort of get that same thing. Things have sort of stabilized. And if you look at very recent data trends, I think you could start to say what I said earlier that the great -- you're going from the great wait and see to the great thaw happening, but it's early. It is really early, which, again, not to be a Pollyanna. That's why I said like it's happening. I mean, these things are happening I think it's undeniable, sort of the bigger picture, the title movements that are going on, exactly what month you start to see it light up or the after merger, so to speak, to go on it.
It's really -- that's very hard to judge. But I -- but we are seeing the far occur. It's clearly been stable, and now you're starting to see pockets and segments where people are booking. And that's why I gave the booking data for group in '26 and '27 because people have the confidence to say, "All right, I don't know what's going on right now, but I got a plan in advance, and they are booking to a point where we have high single-digit group position into '26 and '27. I think that's a super strong leading indicator of the psychology out there. But we're early in this reporting season, we're early in the third quarter, and we still have all this noise in the third quarter. I think it takes to the fourth quarter to get past some of the calendar shifts and holiday shifts.
And your next question comes from Smedes Rose with Citi.
I just wanted to ask you if you provide any kind of updated thoughts on your presence in the all-inclusive space noted a handful of properties were transitioned out due to M&A, is that still a big kind of focal area for your leisure guests? Are you kind of more focused on getting kind of near-term conversion opportunities there? Just kind of how do you think about, I guess, maybe backfilling some of those rooms.
Yes. We feel -- listen, we've been focused in the AI space as as everybody else. I think it's a good growth business. I don't -- it's obviously only applicable and limited market. So it's not the biggest growth opportunity that we see in the world, but it's an important one, which is why we focused on it.
The play, I think obviously worked out in a way that everybody knows, which set up reduced size by rooms of the portfolio that we open some other things. So we're not really particularly far off were 5,000 or 6,000 rooms that we have open if you look at the pipeline and other things that we have sort of under discussion, a similar level of active discussions. And we have found, again, for certain markets, it's a good outlet for redemptions for some of our most loyal honors members.
So we will -- much like we've done in luxury and other areas, we will continue we will continue to move forward and continue to grow there. And we feel great about our performance and great about the growth opportunities we just opened in the Dominican Republic last week, a beautiful big new [indiscernible]. We have a bunch of others of those coming. So again, it's important, it's not relative to a big global business. It's a it's a relatively small part of our business. And I think when we wake up in 5 or 10 years, it will be a lot bigger than it is today, but it's not going to be a super large percentage of the overall business.
Yes. And I think, Smedes, we'll do both newbuilds and conversions. I mean, Chris referenced the Curio and the Dominican, that's a new build, but we also converted a Hilton on the beach in the hotel zone in Cancun there was a big conversion. And so we'll do both. And I think, as Chris said, that space is important to us and important to our network effect, but you're also getting some pretty good concentration out there in that space, which should yield some conversion opportunities over time. .
Ladies and gentlemen, this concludes our question-and-answer session. I would now like to turn the call back to Chris Nassetta for any additional or closing remarks. .
Thanks, everybody. As always, we appreciate you spending an hour of your life with us to talk about it. As you can see in the dialogue today, obviously, coming out of liberation day and other things, there's been a decent amount of noise in the system. But I and we are very optimistic. I mean even in the middle of all that noise, we were able to give guidance sort of plus or minus media or beat it. even with declining modestly declining RevPAR is able to sort of deliver great bottom line results. I think it's a testament to the strength and resiliency of our model. development side, we're hitting on all cylinders. We are feeling incrementally better on the development, not worse, about delivering what we've said we're going to deliver in the 6% to 7% range. The biggest pipeline, great brand performance, more brands coming.
And I do believe that we have a reasonably very good setup coming from a fundamentals point of view in our largest market here in the U.S. over the next 2 or 3 years. So notwithstanding a lot of noise, we feel very good about where we are. We will look forward to catching up with you after our third quarter. and give you a little bit more insight as to what we see at that time. Thanks again, and enjoy the rest of the summer.
Thank you for attending today's presentation. This now concludes our 2025 second quarter investor conference call. You may now disconnect.
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Hilton Worldwide — Q2 2025 Earnings Call
📊 Quartal auf einen Blick
- RevPAR (Umsatz pro verfügbarem Zimmer): -50 Basispunkte (bps) YoY; bereinigt für Kalender-/Feiertagseffekte leicht positiv.
- Adjusted EBITDA: $1,08 Mrd. (+10% YoY) — deutlich über der Guidance.
- Adj. EPS: $2,20 für Q2.
- Netto-Wachstum: +7,5% Netto-Einheiten; 221 Eröffnungen (~26.000 Zimmer).
- Pipeline: >510.000 Zimmer, fast die Hälfte im Bau.
🎯 Was das Management sagt
- Wachstum durch Konversionen: Über ein Drittel der Quartalseröffnungen waren Konversionen; Management sieht Konversionen + neue Marken als Kernwachstumstreiber.
- Marktposition & Markenoffensive: Fokus auf Luxus/Lifestyle (100. Property erreicht, Waldorf Astoria NY wiedereröffnet) und neue Marken wie LivSmart und Spark.
- Makro‑Zuversicht: Langfristiger Optimismus wegen erwarteter Investitionen (Nonresidential Fixed Investment, AI, Infrastruktur) und begrenztem Angebot — Grundlage für bessere RevPAR‑Trends.
🔭 Ausblick & Guidance
- Q3 RevPAR: Erwartet flach bis leicht rückläufig; bereinigt moderat wachsend.
- Q3 Ergebnis: Adjusted EBITDA erwartet $935–955 Mio.; Adj. EPS $1,98–2,04.
- FY 2025: RevPAR 0%–2%; Adjusted EBITDA $3,65–3,71 Mrd.; Adj. EPS $7,83–8,00. Guidance schließt künftige Aktienrückkäufe nicht ein.
- Kapitalrückfluss: ~ $3,3 Mrd. Rückkäufe und Dividenden für 2025; Quartalsdividende $0,15 angekündigt.
❓ Fragen der Analysten
- Segment‑Dynamik: Analysten fragten nach „green shoots“ bei Leisure/Business/Group; Management sieht frühe Erholung bei Firmenbuchungen und Group‑Leads, aber noch zu früh für klare Trendwende.
- China & Entwicklung: Nachfrage in China schwächer (Q2 China RevPAR -3,4%); Management erwartet kurzfristig moderat negativ, sieht langfristiges Potenzial wegen Unterversorgung und laufender Projekte.
- Konversionen & Konditionen: Nachfrage nach Konversionen hoch; Spark und weitere Marken performen gut. Einsatz von „Key Money“ bleibt gering (~8% der Deals betroffen).
⚡ Bottom Line
Hilton zeigt Widerstandskraft: trotz leichtem RevPAR‑Rückgang starke Profitabilität und klarer Wachstumspfad über Konversionen, Markenexpansion und eine rekordgroße Pipeline. Guidance bleibt intakt; Rückkäufe/Dividenden stützen Aktionärsrendite. Kurzfristige China- und Kalender‑Effekte bleiben Risiko, mittelfristig aber positives Nachfrage‑ und Angebotsprofil.
Finanzdaten von Hilton Worldwide
Umsatz
Der Umsatz stellt die Summe aller Einnahmen eines Unternehmens z. B. für dessen Produkte oder Dienstleistungen dar.
Umsatz (TTM) einfach erklärtDirekte Kosten
Direkte Kosten sind die Kosten, die direkt im Zusammenhang mit der Herstellung des Produkts oder der Dienstleistung entstehen.
Bruttoertrag
Der Bruttoertrag gibt an, wie viel vom Umsatz nach Abzug der direkten Herstellkosten im Unternehmen verbleibt. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der Bruttomarge (engl. Gross Margin).
Brutto Marge einfach erklärtVertriebs- und Verwaltungskosten
Die Vertriebs- & Verwaltungskosten (engl. Selling, General & Administrative expenses, kurz SG&A) beinhalten alle Aufwände für Marketing und den Verkauf sowie die allgemeine Verwaltung des Unternehmens.
Forschungs- und Entwicklungskosten
Die Forschungs- und Entwicklungskosten (engl. research & development costs, kurz R&D) geben Auskunft darüber, wie viel das Unternehmen in die Forschung und die Entwicklung seiner Produkte investiert. Vor allem prozentual vom Umsatz und im Vergleich zu direkten Wettbewerbern sind die Kosten interessant.
EBITDA
Das EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) ist der Gewinn des Unternehmens vor Zinsen, Steuern und Abschreibungen. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der EBITDA-Marge.
Abschreibungen
Abschreibungen stellen Wertminderungen von Vermögensgegenständen des Unternehmens dar (z.B. durch Abnutzung von Maschinen).
EBIT (Operatives Ergebnis)
Das EBIT (engl. Earnings Before Interest and Taxes) ist der Gewinn des Unternehmens vor Zinsen und Steuern, das auch als operatives Ergebnis bezeichnet wird. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von
der EBIT-Marge.
Nettogewinn
Der Nettogewinn stellt den Gewinn oder Verlust nach Abzug aller Kosten dar.
Nettogewinn einfach erklärtaktien.guide Premium
| Mär '26 |
+/-
%
|
||
| Umsatz | 12.281 12.281 |
9 %
9 %
100 %
|
|
| - Direkte Kosten | 7.640 7.640 |
7 %
7 %
62 %
|
|
| Bruttoertrag | 4.641 4.641 |
11 %
11 %
38 %
|
|
| - Vertriebs- und Verwaltungskosten | 1.492 1.492 |
2 %
2 %
12 %
|
|
| - Forschungs- und Entwicklungskosten | - - |
-
-
|
|
| EBITDA | 3.021 3.021 |
20 %
20 %
25 %
|
|
| - Abschreibungen | 186 186 |
23 %
23 %
2 %
|
|
| EBIT (Operatives Ergebnis) EBIT | 2.835 2.835 |
19 %
19 %
23 %
|
|
| Nettogewinn | 1.542 1.542 |
2 %
2 %
13 %
|
|
Angaben in Millionen USD.
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Firmenprofil
Hilton Worldwide Holdings, Inc. beschäftigt sich mit der Bereitstellung von Gastgewerbeunternehmen. Sie ist in den folgenden Segmenten tätig: Eigentümerschaft und Management & Franchise. Das Eigentümersegment umfasst Hotels im Besitz, gepachtete Hotels und Joint-Venture-Hotels. Das Management & Franchise-Segment verwaltet Hotels und Timesharing-Objekte und vergibt Lizenzen für seine Marken an Franchise-Nehmer. Das Unternehmen wurde am 18. März 2010 von Conrad Hilton gegründet und hat seinen Hauptsitz in McLean, VA.
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| Hauptsitz | USA |
| CEO | Mr. Nassetta |
| Mitarbeiter | 182.000 |
| Gegründet | 1925 |
| Webseite | www.hilton.com |


