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📘 Marktkapitalisierung
📈 Was ist das?
Die Marktkapitalisierung zeigt, wie viel ein Unternehmen laut Börse aktuell wert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft Unternehmen in Größenklassen (Large, Mid, Small Cap) einzuordnen und gibt Hinweise auf Marktmacht und Stabilität.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Große Unternehmen gelten als stabiler, zahlen oft Dividenden, wachsen aber langsamer.
- Kleine Firmen können stärker wachsen, sind aber schwankungsanfälliger.
- Die Marktkapitalisierung ist ein guter Indikator für Unternehmensgröße, aber kein Maß für Unter- oder Überbewertung.
📘 Enterprise Value (Unternehmenswert)
📈 Was ist das?
Der Enterprise Value (EV) zeigt, was ein Unternehmen tatsächlich kostet, wenn man es komplett übernehmen würde – inklusive Schulden und abzüglich Cash.
🧮 Wie wird es berechnet?
(= Marktkapitalisierung + Nettoverschuldung)
🏛️ Wofür ist es wichtig?
Der EV ist eine realistischere Bewertungsbasis als die Marktkapitalisierung, da er die Kapitalstruktur berücksichtigt. Er ist Grundlage für Kennzahlen wie EV/FCF oder EV/Sales.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Der Enterprise Value zeigt, was ein Unternehmen tatsächlich wert ist – unabhängig davon, wie es finanziert ist.
- Er ist besonders wichtig für professionelle Investoren, da er eine objektivere Grundlage für Bewertungsvergleiche bietet als die Marktkapitalisierung allein.
- Ein Unternehmen mit hoher Verschuldung erscheint im EV teurer, eines mit viel Cash günstiger – auch wenn sie an der Börse gleich viel wert sind.
📘 Nettoverschuldung
📈 Was ist das?
Die Nettoverschuldung zeigt, wie viele Schulden nach Abzug des verfügbaren Cashs tatsächlich verbleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie zeigt, wie stark ein Unternehmen von Fremdkapital abhängig ist – und wie gut es in der Lage ist, seine Schulden kurzfristig zu bedienen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige oder negative Nettoverschuldung bedeutet hohe finanzielle Stabilität.
- Unternehmen mit viel Cash und geringer Verschuldung sind besser gerüstet für Krisen.
- Eine hohe Nettoverschuldung erhöht das Risiko – besonders bei steigenden Zinsen oder konjunkturellen Schwächen.
📘 Cash
📈 Was ist das?
Der Cashbestand zeigt, wie viele liquide Mittel einem Unternehmen sofort zur Verfügung stehen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Er gibt Auskunft über die finanzielle Flexibilität: Ein hoher Cashbestand ermöglicht Investitionen, Rückkäufe oder Krisenresistenz.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Cashbestand zeigt finanzielle Stärke und Handlungsspielraum.
- Cash kann für Investitionen, Schuldentilgung oder Aktienrückkäufe genutzt werden.
- Allerdings: Zu viel ungenutztes Kapital kann auch auf mangelnde Investitionsideen hinweisen.
📘 Anzahl ausstehender Aktien
📈 Was ist das?
Die Anzahl ausstehender Aktien gibt an, wie viele Aktien eines Unternehmens aktuell im Umlauf sind und von Investoren gehalten werden.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die Grundlage für viele Kennzahlen wie Gewinn je Aktie (EPS), Marktkapitalisierung oder KGV.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Je weniger Aktien im Umlauf sind, desto höher fällt z. B. der Gewinn je Aktie aus – wichtig für Bewertung und Dividendenrendite.
- Aktienrückkäufe verringern die Anzahl ausstehender Aktien – und steigern den Wert je Aktie.
- Kapitalerhöhungen haben den gegenteiligen Effekt: mehr Aktien → Verwässerung der bestehenden Anteile.
📘 Kurs-Gewinn-Verhältnis (KGV)
📈 Was ist das?
Das KGV zeigt, wie oft der Gewinn pro Aktie im aktuellen Aktienkurs enthalten ist – also wie „teuer“ eine Aktie im Verhältnis zum Gewinn ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KGV gehört zu den bekanntesten Bewertungskennzahlen. Es hilft Anlegern einzuschätzen, ob eine Aktie im Vergleich zu ihrem Gewinn eher günstig oder teuer erscheint.
🧮 Berechnung
📊 KGV (TTM) = bezogen auf den Gewinn der letzten 12 Monate (Trailing Twelve Months):🎯 Was bedeutet das für Anleger?
- Ein niedriges KGV kann auf eine günstige Bewertung hindeuten – oder auf Probleme im Geschäftsmodell.
- Ein hohes KGV kann Wachstumserwartungen widerspiegeln – oder eine überbewertete Aktie.
📘 Kurs-Umsatz-Verhältnis (KUV)
📈 Was ist das?
Das KUV zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen – unabhängig vom Gewinn.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KUV ist besonders bei wachstumsstarken oder noch nicht profitablen Unternehmen hilfreich. Es zeigt, wie hoch der Umsatz an der Börse bewertet wird.
🧮 Berechnung
Marktkapitalisierung = 1,62 Mrd. £ | Umsatz (TTM) = 2,15 Mrd. £
Marktkapitalisierung = 1,62 Mrd. £ | Umsatz erwartet = 2,36 Mrd. £
🎯 Was bedeutet das für Anleger?
- Ein niedriges KUV kann auf Unterbewertung hindeuten – oder auf schwache Margen.
- Ein hohes KUV kann hohe Erwartungen widerspiegeln – oder übermäßigen Optimismus.
- Besonders sinnvoll bei Wachstumsunternehmen, bei denen der Gewinn oder Free Cashflow (noch) keine Aussagekraft hat.
📘 Unternehmenswert zu Umsatz (EV/Sales)
📈 Was ist das?
EV/Sales zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen, wenn man auch Schulden und Cash berücksichtigt – es ist eine kapitalstrukturbereinigte Version des KUV.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl eignet sich besonders für den Vergleich von Unternehmen mit unterschiedlicher Verschuldung – sie zeigt, wie teuer ein Unternehmen tatsächlich im Verhältnis zum Umsatz ist.
🧮 Berechnung
Enterprise Value = 2,02 Mrd. £ | Umsatz (TTM) = 2,15 Mrd. £
Enterprise Value = 2,02 Mrd. £ | Umsatz erwartet = 2,36 Mrd. £
🎯 Was bedeutet das für Anleger?
- EV/Sales ist neutral gegenüber der Kapitalstruktur und eignet sich gut für Unternehmensvergleiche.
- Ein niedriges Verhältnis kann auf eine günstig bewertete Aktie hindeuten – ein hohes Verhältnis auf hohe Erwartungen oder Überbewertung.
- Besonders nützlich bei wachstumsstarken, noch nicht profitablen Firmen.
📘 Unternehmenswert zu Free Cashflow (EV/FCF)
📈 Was ist das?
EV/FCF zeigt, wie viele Jahre es dauern würde, bis ein Unternehmen seinen Unternehmenswert durch freien Cashflow „zurückverdient”.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Unternehmen auf Basis ihrer tatsächlichen Cash-Erträge zu bewerten – unabhängig von Bilanzierungsregeln oder buchhalterischem Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriges EV/FCF deutet auf eine günstige Bewertung bei starker Cashgenerierung hin.
- Ein hohes EV/FCF kann entweder auf Optimismus oder auf temporär schwachen Cashflow hindeuten.
- Besonders hilfreich bei reifen, profitablen Unternehmen mit stabilen Cashflows.
📘 Kurs-Buchwert-Verhältnis (KBV)
📈 Was ist das?
Das KBV zeigt, wie hoch der Marktwert eines Unternehmens im Verhältnis zu seinem bilanziellen Eigenkapital ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KBV ist besonders bei Substanzwerten (z. B. Banken, Industrie) relevant. Es hilft Anlegern zu erkennen, ob ein Unternehmen unter oder über seinem buchhalterischen Vermögen bewertet ist.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein KBV unter 1 kann auf Unterbewertung oder schwache Rentabilität hindeuten.
- Ein KBV über 1 zeigt, dass der Markt dem Unternehmen Mehrwert über den Buchwert hinaus zuschreibt (z. B. Marken, Patente, Wachstum).
- Das KBV eignet sich besonders gut für Unternehmen mit stabilen, materiellen Vermögenswerten.
📘 Dividende je Aktie
📈 Was ist das?
Die Dividende je Aktie zeigt, wie viel Geld ein Unternehmen pro Aktie an seine Aktionäre ausschüttet – typischerweise jährlich oder quartalsweise.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die absolute Größe der Auszahlung je Aktie – wichtig für alle, die regelmäßige Erträge suchen oder Dividendenstrategien verfolgen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile oder wachsende Dividende je Aktie ist oft ein Zeichen für ein solides Geschäftsmodell.
- Die Dividende je Aktie allein sagt aber nichts über die Rendite – dafür ist auch der Aktienkurs relevant (→ Dividendenrendite).
- Langfristig steigende Dividenden sind oft ein sehr gutes Merkmal (z. B. Dividenden-Aristokraten).
📘 Dividendenrendite
📈 Was ist das?
Die Dividendenrendite zeigt, wie hoch die Dividende eines Unternehmens im Verhältnis zum Aktienkurs ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft dabei, Dividendenaktien vergleichbar zu machen – unabhängig vom absoluten Auszahlungsbetrag.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile Dividendenrendite kann auf verlässliche Ausschüttungen hinweisen.
- Ein Vergleich der 1J- und 5J-Rendite hilft zu erkennen, ob das Dividendenwachstum mit dem Kurswachstum Schritt hält.
- Eine niedrige Rendite ist nicht zwingend negativ – sie kann auf starkes Kurswachstum hindeuten.
📘 Dividendenwachstum
📈 Was ist das?
Das Dividendenwachstum zeigt, wie stark ein Unternehmen seine Dividende je Aktie über die Zeit gesteigert hat.
🧮 Wie wird es berechnet?
5J: durchschnittliche jährliche Wachstumsrate (CAGR)
🏛️ Wofür ist es wichtig?
Stetig steigende Dividenden gelten als Zeichen für finanzielle Stärke und Aktionärsorientierung – besonders interessant für langfristige Investoren.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein stabiles Dividendenwachstum ist ein Zeichen nachhaltiger Ertragskraft.
- Ein hohes Dividendenwachstum kann ein erheblicher Hebel deiner Rendite sein:
- Wenn ein Unternehmen z. B. 1 € Dividende zahlt und diese über 5 Jahre jährlich um 15 % erhöht, bekommst du im 5. Jahr bereits 2 € je Aktie – doppelt so viel wie zu Beginn!
📘 Ausschüttungsquote (Payout)
📈 Was ist das?
Die Ausschüttungsquote zeigt, wie viel Prozent des Unternehmensgewinns (pro Aktie) als Dividende an die Aktionäre ausgeschüttet wird.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Quote hilft einzuschätzen, ob eine Dividende auf Dauer tragfähig ist – besonders im Verhältnis zum erzielten Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige Ausschüttungsquote bedeutet: Das Unternehmen behält einen größeren Teil des Gewinns für Investitionen – typisch für Wachstumsunternehmen.
- Eine moderate Quote (z. B. 25–50 %) steht oft für ein gesundes Gleichgewicht zwischen Ausschüttung und Zukunftsinvestitionen.
- Hohe Ausschüttungsquoten können attraktiv wirken, sind aber riskanter, wenn die Gewinne schwanken oder sinken.
📘 Dividendensteigerungen in Folge (Erhöhungen)
📈 Was ist das?
Diese Kennzahl zeigt, wie viele Jahre in Folge ein Unternehmen seine Dividende pro Aktie erhöht hat – ohne Kürzung oder Aussetzung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Ein langer Track Record kontinuierlicher Erhöhungen spricht für Verlässlichkeit, solide Finanzen und aktionärsfreundliche Unternehmenspolitik.
🎯 Was bedeutet das für Anleger?
- Ein langer Zeitraum mit Dividendensteigerungen stärkt das Vertrauen – besonders in Krisenzeiten.
- Solche Unternehmen gelten als verlässlich und planbar für Einkommensinvestoren.
- Je länger die Serie, desto stärker das Commitment gegenüber den Aktionären.
📘 Umsatz
📈 Was ist das?
Der Umsatz zeigt, wie viel ein Unternehmen insgesamt mit seinen Produkten und Dienstleistungen verdient – also den Bruttoerlös vor Abzug von Kosten.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Umsatz ist eine der zentralen Kennzahlen zur Einschätzung der Unternehmensgröße, Marktstellung und Wachstumskraft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein wachsender Umsatz zeigt eine steigende Nachfrage und kann ein guter Frühindikator für Gewinnsteigerungen sein.
- Vergleiche von aktuellem und erwartetem Umsatz geben Hinweise auf das Marktumfeld und Analystenerwartungen.
- Wichtig: Starker Umsatz allein genügt nicht – auch Margen und Profitabilität zählen.
📘 EBITDA
📈 Was ist das?
EBITDA steht für „Earnings Before Interest, Taxes, Depreciation and Amortization“ – also Gewinn vor Zinsen, Steuern und Abschreibungen. Es zeigt das operative Ergebnis eines Unternehmens, bereinigt um bilanztechnische und finanzierungsbedingte Effekte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBITDA ist eine verbreitete Kennzahl zur Beurteilung der operativen Leistungsfähigkeit – insbesondere bei kapitalintensiven Unternehmen oder im internationalen Vergleich.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes oder wachsendes EBITDA spricht für starke operative Erträge – unabhängig von Bilanzierung oder Steuerlast.
- EBITDA ist besonders nützlich, um Unternehmen branchenübergreifend zu vergleichen.
- Wichtig: EBITDA ist keine offizielle Gewinnkennzahl – Abschreibungen und Finanzierungskosten werden ausgeklammert.
📘 EBIT
📈 Was ist das?
EBIT steht für „Earnings Before Interest and Taxes“ – also Gewinn vor Zinsen und Steuern. Es zeigt das operative Ergebnis eines Unternehmens nach Abschreibungen, aber vor Finanzierungs- und Steueraufwand.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBIT ist eine zentrale Kennzahl zur Beurteilung der Profitabilität aus dem Kerngeschäft – unabhängig von Kapitalstruktur oder Steuersystem.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes EBIT deutet auf ein profitables Kerngeschäft hin – vor Zinslasten oder steuerlichen Effekten.
- Es erlaubt objektivere Vergleiche zwischen Unternehmen mit unterschiedlicher Finanzierung.
- Im Vergleich mit EBITDA zeigt EBIT bereits den Einfluss von Abschreibungen auf das operative Ergebnis.
📘 Nettogewinn
📈 Was ist das?
Der Nettogewinn ist der verbleibende Jahresüberschuss (oder -fehlbetrag) eines Unternehmens – nach Abzug aller Kosten, Steuern, Zinsen und Abschreibungen
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Nettogewinn ist die zentrale Erfolgskennzahl – er zeigt, wie profitabel ein Unternehmen nach allen Kosten tatsächlich arbeitet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein steigender Nettogewinn zeigt, dass das Unternehmen effizient wirtschaftet – trotz aller Kosten.
- Die Entwicklung des Gewinns beeinflusst z. B. direkt das KGV und weitere Kennzahlen.
- Im Zeitverlauf lässt sich ablesen, wie stabil und profitabel ein Geschäftsmodell wirklich ist.
📘 Free Cashflow (FCF)
📈 Was ist das?
Der Free Cashflow gibt Aufschluss über die echte finanzielle Stärke eines Unternehmens – unabhängig von Bilanzierungsregeln. Er zeigt, wie viel Spielraum für Dividenden, Aktienrückkäufe oder Schuldenabbau besteht.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
FCF reflects a company’s real financial strength – regardless of accounting profits. It shows how much flexibility a company has for dividends, share buybacks, or debt reduction.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow bedeutet, dass ein Unternehmen echte Finanzkraft besitzt – unabhängig vom bilanzierten Gewinn.
- Er ist oft die solideste Grundlage für nachhaltige Dividenden und Aktienrückkäufe.
- Sinkender FCF kann ein Warnsignal sein – auch wenn der Gewinn stabil aussieht.
📘 Umsatzwachstum
📈 Was ist das?
Das Umsatzwachstum zeigt, wie stark sich die Erlöse eines Unternehmens im Vergleich zum Vorjahr verändert haben – tatsächlich (TTM) und auf Prognosebasis (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (Umsatz erwartet ÷ Umsatz Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein wachsender Umsatz ist ein zentrales Signal für steigende Nachfrage, Geschäftsausweitung und Marktanteilsgewinne – besonders bei Wachstumsunternehmen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachstum ist der Motor langfristiger Wertsteigerung – besonders bei Technologie- und Wachstumsaktien.
- Wichtig ist nicht nur das aktuelle Wachstum, sondern auch dessen Nachhaltigkeit.
- Prognosen zeigen, ob Analysten weiteres Potenzial erwarten – oder eine Verlangsamung.
📘 EBITDA-Wachstum
📈 Was ist das?
Das EBITDA-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens vor Zinsen, Steuern und Abschreibungen im Vergleich zum Vorjahr gestiegen oder gesunken ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBITDA ÷ EBITDA Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein steigendes EBITDA ist ein Zeichen für verbesserte operative Ertragskraft – unabhängig von Finanzierungsstruktur oder Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Starkes EBITDA-Wachstum signalisiert operative Effizienz und Skalierung – besonders relevant in Wachstumsphasen.
- EBITDA-Wachstum ist ein Frühindikator für Margen- und Gewinnentwicklung – sollte aber stets im Zusammenhang mit Umsatz und EBIT betrachtet werden.
📘 EBIT Wachstum
📈 Was ist das?
Das EBIT-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens (nach Abschreibungen, aber vor Zinsen und Steuern) im Vergleich zum Vorjahr gewachsen ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBIT ÷ EBIT Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Das EBIT-Wachstum ist ein direkter Indikator für die wirtschaftliche Entwicklung des operativen Geschäfts – unter Berücksichtigung der Kapitalintensität (Abschreibungen).
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Steigendes EBIT signalisiert wachsende operative Rentabilität – auch unter Berücksichtigung von Abschreibungen.
- Das EBIT-Wachstum ist ein wichtiges Maß zur Beurteilung von Geschäftsmodellen mit hohen Investitionskosten.
- Im Zusammenspiel mit Umsatz- und EBITDA-Wachstum ergibt sich ein umfassendes Bild zur operativen Entwicklung.
📘 Nettogewinn-Wachstum
📈 Was ist das?
Das Nettogewinn-Wachstum zeigt, wie stark der Jahresüberschuss eines Unternehmens gegenüber dem Vorjahr gestiegen oder gesunken ist – sowohl tatsächlich (TTM) als auch auf Basis von Prognosen (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (erwarteter Nettogewinn ÷ Nettogewinn Vorjahr − 1) × 100
Der erwartete Wert basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Der Gewinn ist die entscheidende Ergebnisgröße für ein Unternehmen. Ein wachsender Nettogewinn deutet auf steigende Effizienz, stabile Kostenkontrolle und nachhaltige Ertragskraft hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachsender Nettogewinn stärkt die Bewertung, Dividendenfähigkeit und Kursfantasie.
- Stagnierender oder rückläufiger Gewinn trotz Umsatzwachstum kann auf Margendruck hinweisen.
📘 Free Cashflow-Wachstum
📈 Was ist das?
Das Free-Cashflow-Wachstum zeigt, wie sich der freie Mittelzufluss eines Unternehmens im Vergleich zum Vorjahr verändert hat – also der Betrag, der nach allen operativen Ausgaben und Investitionen übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Free Cashflow ist der echte, verfügbare Geldzufluss. Wachstum in diesem Bereich ist ein Zeichen für finanzielle Stärke und steigende Flexibilität bei Dividenden, Rückkäufen oder Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Sinkender Free Cashflow kann auf steigende Investitionen, höhere Kosten oder stagnierende operative Erträge hindeuten.
- Besonders bei Dividendenwerten ist das FCF-Wachstum wichtig – denn Dividenden werden letztlich aus dem verfügbaren Cash gezahlt.
- Ein negativer Trend sollte genauer analysiert werden – er ist nicht zwangsläufig schlecht, aber potenziell ein Warnsignal.
📘 Bruttomarge
📈 Was ist das?
Die Bruttomarge zeigt, wie viel vom Umsatz nach Abzug der direkten Herstellungskosten (Material, Produktion) als Bruttogewinn übrig bleibt – also der „Rohgewinn“ eines Unternehmens.
🧮 Wie wird es berechnet?
Auch: Bruttomarge = Bruttogewinn ÷ Umsatz × 100
🏛️ Wofür ist es wichtig?
Die Bruttomarge gibt Aufschluss über die Profitabilität eines Produkts oder Geschäftsmodells vor Fixkosten, Steuern und Zinsen. Sie zeigt, wie effizient ein Unternehmen produzieren oder einkaufen kann.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Bruttomarge deutet auf starke Preissetzungsmacht und effiziente Herstellung hin.
- Sinkende Bruttomargen können auf Kostensteigerungen oder Preisdruck hindeuten.
- Besonders im Vergleich zu Wettbewerbern liefert die Bruttomarge wertvolle Einblicke in die Geschäftsqualität.
📘 EBITDA-Marge
📈 Was ist das?
Die EBITDA-Marge zeigt, wie viel vom Umsatz als operativer Gewinn vor Zinsen, Steuern und Abschreibungen (EBITDA) übrig bleibt. Sie misst die operative Effizienz – ohne Verzerrungen durch Finanzierung oder Buchwerte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBITDA-Marge hilft zu verstehen, wie viel operativer Gewinn ein Unternehmen aus jedem Euro Umsatz erzielt – unabhängig von Kapitalstruktur oder steuerlichem Umfeld.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBITDA-Marge zeigt starke operative Ertragskraft – unabhängig von Bilanzierungseffekten.
- Die Marge ermöglicht gute Vergleiche zwischen Unternehmen und Branchen.
- Ein stabiler oder wachsender Wert kann auf effiziente Kostenkontrolle und Skalierbarkeit hindeuten.
📘 EBIT-Marge
📈 Was ist das?
Die EBIT-Marge zeigt, wie viel Prozent des Umsatzes als operativer Gewinn nach Abschreibungen, aber vor Zinsen und Steuern übrig bleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBIT-Marge misst die operative Ertragskraft eines Unternehmens unter Berücksichtigung der Kapitalintensität (z. B. Maschinen, Anlagen). Sie eignet sich gut zum Vergleich von Geschäftsmodellen mit unterschiedlich hohen Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBIT-Marge zeigt, dass ein Unternehmen auch nach Abschreibungen effizient arbeitet.
- Sie ist besonders relevant in kapitalintensiven Branchen.
- Langfristig stabile oder steigende Margen sind ein Zeichen wirtschaftlicher Stärke und Preissetzungsmacht.
📘 Nettomarge
📈 Was ist das?
Die Nettomarge zeigt, wie viel vom Umsatz am Ende als „Reingewinn“ übrig bleibt – also nach Abzug aller Kosten, Zinsen, Steuern und Abschreibungen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Nettomarge gibt an, wie effizient ein Unternehmen über alle Stufen hinweg wirtschaftet. Sie zeigt, wie viel Gewinn tatsächlich je Euro Umsatz übrig bleibt.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Nettomarge zeigt, dass ein Unternehmen nicht nur operativ stark ist, sondern auch seine Finanzierung und Steuerbelastung im Griff hat.
- Vergleiche mit Wettbewerbern geben Einblicke in die wirtschaftliche Qualität.
- Sinkende Nettomargen trotz Umsatzwachstum können ein Warnsignal sein – etwa für steigende Kosten oder sinkende Effizienz.
📘 Free Cashflow Marge
📈 Was ist das?
Die Free-Cashflow-Marge zeigt, wie viel vom Umsatz nach Abzug aller operativen Ausgaben und Investitionen tatsächlich als freier Mittelzufluss übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Marge misst die echte Liquidität, die ein Unternehmen erwirtschaftet – unabhängig von Bilanzierungsregeln oder Abschreibungen. Sie ist besonders relevant für Dividenden, Rückkäufe und Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Free-Cashflow-Marge zeigt, dass ein Unternehmen nachhaltig liquide Mittel erwirtschaftet.
- Sie ist ein starkes Signal für finanzielle Stabilität und Ausschüttungspotenzial.
- Wichtig ist der langfristige Trend – sinkende Werte können auf steigende Investitionen oder rückläufige operative Effizienz hindeuten.
📘 Eigenkapitalquote
📈 Was ist das?
Die Eigenkapitalquote zeigt, wie hoch der Anteil des Eigenkapitals an der Bilanzsumme eines Unternehmens ist – also wie stark es sich aus eigenen Mitteln finanziert.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Eine hohe Eigenkapitalquote steht für finanzielle Stabilität, Krisenfestigkeit und gute Bonität. Sie ist besonders relevant bei der Beurteilung der Verschuldung.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalquote signalisiert finanzielle Stabilität – besonders in Krisenzeiten.
- Ein niedriger Wert kann auf ein höheres Risiko oder eine aggressive Verschuldung hinweisen.
- Wichtig: Die Eigenkapitalquote sollte immer gemeinsam mit der Eigenkapitalrendite betrachtet werden. Nur so lässt sich beurteilen, ob ein Unternehmen nicht nur solide, sondern auch effizient wirtschaftet.
📘 Eigenkapitalrendite (ROE)
📈 Was ist das?
Die Eigenkapitalrendite zeigt, wie effizient ein Unternehmen mit dem Kapital seiner Aktionäre arbeitet – also wie viel Gewinn es pro Euro Eigenkapital erwirtschaftet.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Eigenkapitalrendite ist eine zentrale Rentabilitätskennzahl. Sie hilft Anlegern zu erkennen, ob das Unternehmen eine attraktive Verzinsung auf das eingesetzte Eigenkapital erwirtschaftet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalrendite spricht für ein starkes, effizientes Geschäftsmodell.
- Besonders interessant ist sie bei kapitalintensiven Firmen oder solchen mit hoher Eigenkapitalquote.
- Wichtig: Ein sehr hoher ROE kann auch auf hohe Schulden hinweisen – daher sollte sie immer im Kontext mit der Eigenkapitalquote betrachtet werden.
📘 Return on Capital Employed (ROCE)
📈 Was ist das?
ROCE misst die Gesamtrentabilität eines Unternehmens – also wie effizient es das eingesetzte Kapital (Eigen- und Fremdkapital) zur Gewinnerzielung nutzt.
🧮 Wie wird es berechnet?
Das eingesetzte Kapital ist das gesamte betriebsnotwendige Kapital, unabhängig von der Finanzierungsquelle.
🏛️ Wofür ist es wichtig?
ROCE eignet sich besonders gut für den Vergleich unterschiedlich finanzierter Unternehmen. Es zeigt, wie effektiv ein Unternehmen Kapital investiert – unabhängig von der Kapitalstruktur.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROCE zeigt, dass ein Unternehmen sein Kapital effizient einsetzt – unabhängig davon, ob es durch Eigen- oder Fremdkapital finanziert ist.
- Je höher der ROCE im Vergleich zu ähnlichen Unternehmen, desto mehr Wert schafft das Unternehmen mit seinem investierten Kapital.
- Besonders wichtig ist der ROCE bei Firmen mit hohen Investitionen – z. B. in Industrie, Energie oder Infrastruktur.
📘 Return on Invested Capital (ROIC)
📈 Was ist das?
ROIC zeigt, wie effizient ein Unternehmen das Kapital investiert, das langfristig im operativen Geschäft gebunden ist – unabhängig davon, ob es aus Eigen- oder Fremdkapital stammt.
🧮 Wie wird es berechnet?
- NOPAT = „Net Operating Profit After Taxes“
- Investiertes Kapital = operatives Vermögen abzüglich nicht-verzinster Schulden
🏛️ Wofür ist es wichtig?
ROIC ist eine der präzisesten Kennzahlen zur Bewertung der Kapitalrendite – besonders im Vergleich zur Eigenkapitalrendite, weil es Verzerrungen durch Schulden vermeidet. Er zeigt, ob ein Unternehmen Mehrwert für alle Kapitalgeber schafft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROIC zeigt, wie gut ein Unternehmen mit dem tatsächlich investierten (betriebsnotwendigen) Kapital wirtschaftet.
- Im Unterschied zu ROCE wird nur Kapital betrachtet, das wirklich zur Finanzierung operativer Aktivitäten dient – und verzinst werden muss.
- Besonders hilfreich, um die Kapitalrendite von Unternehmen mit viel „überschüssigem“ Kapital oder zinsfreien Verbindlichkeiten realistisch zu vergleichen.
📘 Verschuldungsgrad (Leverage Ratio)
📈 Was ist das?
Der Verschuldungsgrad zeigt, wie stark ein Unternehmen durch verzinsliche Schulden (z. B. Kredite und Anleihen) im Verhältnis zum Eigenkapital finanziert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Kennzahl hilft, das finanzielle Risiko und die Abhängigkeit von Fremdkapital zu beurteilen. Ein hoher Verschuldungsgrad kann die Eigenkapitalrendite steigern – birgt aber auch erhöhte Risiken bei Zinsanstiegen oder Liquiditätsengpässen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriger Verschuldungsgrad steht für finanzielle Stabilität und Unabhängigkeit.
- Ein hoher Wert kann auf erhöhte Risiken hinweisen – insbesondere bei schwankenden Zinsen oder konjunkturellen Schwächen.
- Wichtig: Immer im Kontext zur Branche und Kapitalintensität bewerten.
📘 Ergebnis je Aktie (EPS)
📈 Was ist das?
Das Ergebnis je Aktie (EPS) zeigt, wie viel Gewinn auf eine einzelne Aktie entfällt – und ist eine der wichtigsten Kennzahlen zur Bewertung von Unternehmen.
🧮 Wie wird es berechnet?
Die verwässerte Aktienanzahl berücksichtigt auch potenzielle neue Aktien, etwa durch Optionen, Wandelanleihen oder andere Umtauschrechte.
🏛️ Wofür ist es wichtig?
EPS bildet die Basis für viele Bewertungskennzahlen wie KGV, PEG oder Payout Ratio. Es macht den Gewinn für Aktionäre vergleichbar – unabhängig von der Unternehmensgröße.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- EPS hilft, die Profitabilität pro Aktie zu erfassen – und ist besonders wichtig im Zeitvergleich oder im Vergleich mit Analystenschätzungen.
- Steigendes EPS kann ein Zeichen für stabiles Wachstum oder Aktienrückkäufe sein.
- Wichtig: Verwende verwässertes EPS für realistische Bewertungen – besonders bei stark aktienbasierten Vergütungssystemen.
📘 Free Cashflow je Aktie (FCF je Aktie)
📈 Was ist das?
Der Free Cashflow je Aktie zeigt, wie viel freier Mittelzufluss einem Unternehmen pro Aktie zur Verfügung steht – nach Investitionen, aber vor Dividenden oder Schuldentilgung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der FCF je Aktie zeigt, wie viel liquide Mittel pro Aktie tatsächlich im Unternehmen verbleiben – wichtig für Dividenden, Aktienrückkäufe oder Schuldentilgung. Im Gegensatz zum Gewinn ist er schwerer manipulierbar und daher besonders aussagekräftig.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow je Aktie ist ein Zeichen für hohe finanzielle Flexibilität.
- Er zeigt, wie viel Kapital ein Unternehmen effektiv einsetzen oder ausschütten kann.
- Besonders relevant für dividendenstarke Unternehmen oder solche mit starker Kapitalrendite.
📘 Short Interest
📈 Was ist das?
Short Interest zeigt, wie viele Aktien eines Unternehmens aktuell leerverkauft wurden – also von Investoren geliehen und verkauft, in der Erwartung fallender Kurse.
🧮 Wie wird es berechnet?
Der Wert zeigt den Anteil der Aktien, der aktuell auf fallende Kurse spekuliert wird.
🏛️ Wofür ist es wichtig?
Short Interest dient als Stimmungsindikator: Ein hoher Wert deutet auf Skepsis oder negative Erwartungen gegenüber dem Unternehmen hin – kann aber auch zu einem „Short Squeeze“ führen, wenn der Kurs plötzlich steigt.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriger Short Interest deutet auf Vertrauen in das Unternehmen hin.
- Ein hoher Wert kann ein Warnsignal sein – oder eine Chance, wenn sich die Stimmung dreht.
- Besonders spannend in volatilen Märkten oder vor wichtigen Quartalszahlen.
📘 Employees
📈 Was ist das?
Die Mitarbeiteranzahl zeigt, wie viele Personen ein Unternehmen weltweit beschäftigt – ein Indikator für Größe, Struktur und Geschäftsmodell.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft bei der Einschätzung von Skaleneffekten, Effizienz und Personalkosten. Zusammen mit Umsatz und Gewinn lassen sich Kennzahlen wie Produktivität je Mitarbeiter ableiten.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Viele Mitarbeiter bedeuten große operative Komplexität – aber auch hohes Umsatzpotenzial.
- Produktivität je Mitarbeiter ist ein wichtiger Indikator für Effizienz.
- Besonders spannend bei stark wachsenden Tech- oder Industrieunternehmen.
📘 Umsatz je Mitarbeiter
📈 Was ist das?
Der Umsatz je Mitarbeiter zeigt, wie viel Erlös ein Unternehmen durchschnittlich pro Beschäftigtem erwirtschaftet – eine Kennzahl für Effizienz und Produktivität.
🧮 Wie wird es berechnet?
Die Mitarbeiterzahl stammt in der Regel aus dem letzten verfügbaren Jahresbericht.
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Geschäftsmodelle zu vergleichen – insbesondere zwischen arbeitsintensiven und technologiegetriebenen Unternehmen. Ein hoher Wert deutet auf Automatisierung, Effizienz oder hohen Wertschöpfungsanteil hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Umsatz je Mitarbeiter spricht für ein skalierbares und margenstarkes Geschäftsmodell.
- Ein niedriger Wert kann auf arbeitsintensive Prozesse oder geringere Wertschöpfung hinweisen.
- Besonders hilfreich beim Vergleich von Tech- vs. Industrieunternehmen.
Greggs Aktie Analyse
Analystenmeinungen
24 Analysten haben eine Greggs Prognose abgegeben:
Analystenmeinungen
24 Analysten haben eine Greggs Prognose abgegeben:
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Vergangene Events
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MÄR
2
Q4 2025 Earnings Call
vor 4 Monaten
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JUL
28
Q2 2025 Earnings Call
vor 11 Monaten
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aktien.guide Basis
Greggs — Q4 2025 Earnings Call
1. Management Discussion
Good morning, and welcome to those of you in the room. Nice to see a lot of familiar faces, and welcome to those of you who are watching online.
So the agenda today will be in the usual format I will provide an overview of the results we announced today, along with some key highlights, and then I'll hand over to Richard to take us through the financial performance in more detail, and I'll then take you through our strategic progress. And finish with the outlook for the year before I take your questions.
So we continue to make progress despite challenging market conditions, as you can see from the numbers on the slide. As you can see, total sales growth of full year '25 is just under 7%, and that includes 2.4% on a like-for-like growth for company-managed shops and not on the slide but it's also 4.3% for our franchise shops. Underlying operating profit and underlying TDC are both in line with expectations. With operating cash inflow, 4% -- 4.5% higher than 2024, and we are proposing an ordinary dividend of GBP 69 in line with the year before.
Operating cash generation remains robust and will build further in the coming years, with CapEx also stepping back from its peak in 2025. This provides significant capacity for additional returns to shareholders which Richard will provide more detail on in a few minutes.
So we are outperforming the market. So just to spend a couple of minutes on our performance versus the market. I'm pleased to see that the recent data from Circana to the end of December 2025 shows that we have increased our market share of visits by 0.5 percentage points to 8.6% at a time when the overall market visits have declined by just over 3%.
Pressure on income does continue to be the main driver, and convenience for the consumer remains the priority with location, access and channel flexibility critical. There is some evidence of guide through trends but that is a relatively a small factor. The breadth of appeal we have alongside our value credentials and the continued innovation in the business focused on menu value and convenience alongside the strength of our vertical integration ensures our resilience when market conditions are challenging, but it also remains our formula for our long-term success.
So I will now welcome Richard to talk about the financial performance in detail.
Great. Thank you, Roisin, and good morning, everybody. I'll start with Slide 6, which just gives you the high-level overview of the profit in the business over the last year. So you can see sales up almost 7%. We did have a reduction of 4% in operating profit and 9.4% at the PBT level. And as we highlighted back in January, we've pulled out a small exceptional item which relates to an understatement of VAT, which we self-identified but goes back a number of years. So in reporting these results, we pulled out the element that relates to prior years so as not to distort the 2025 number.
So that gives you an underlying PBT and then the full PBT for the year of 167 million. The income tax charge, we'll show you later, slightly higher than normal, which I'll explain, which gives an impact on diluted earnings per share, which were down 10.7%. And we'll get into some of the ratios behind that in just a moment. But first, on Slide 7, we'll dive into the segmental analysis of sales. So we segment ourselves into those from company-managed shops, and those that are through the business-to-business channel, which is primarily relationships with our franchise partners that get us into locations we couldn't otherwise reach. It also includes grocery channel development in the B2B channel, which obviously has moved on slightly in the last year as we launched with Tesco, a small rate in Tesco back in September.
But most of the progress here relates to the addition of shops and like-for-like growth through the B2B channel. So undying each of those, as Roisin has already said, we've got 2.4% like-for-like through the company-managed shop channel and another 4.3% like-for-like growth through franchise system sales. You can see the overall rate of growth in the B2B channel is slightly higher, that partly reflects that like-for-like position. But also the proportion of shops we're opening through franchise relationships is about 1/3 of our net openings. So as a proportion of the base, it's a faster rate of growth in that channel. And if we look on Slide 8 at the relative performance of Greggs, I mean, machine has already flagged to you that we've taken a significant amount of share in the last year.
This tracks one of the benchmarks that we've pulled out to give us a feel for how Greggs has performed versus the overall food to go segment. And the yellow line on this chart is the Barclay card data that they publish for the eating and drinking out-of-home segment. So that's all retailers who are identified as being -- serving the eating or drinking out of home. And you can see that Greggs' like-for-like performance, the dashed blue line tracks that quite closely. So our like-for-like performance has been broadly in line with the market, but we've significantly outperformed the market the growth in our new stores and the addition of extra channels such as grocery.
So total sales growth significantly ahead of the market on that measure. Turning to Slide 9, the ratio analysis of the P&L here reflects some of the volume pressure and also the investments in the year, which will benefit us in future years. So if we work our way down, you can see at the gross margin level, a relatively stable position. We saw a more balanced position between cost and price inflation last year and a smaller amount of dilution from the increased participation rate in our app, as people take advantage of the discounts available for shopping more frequently with us.
In distribution and selling costs, that's where you see the sort of more of the operational gearing in the business. So there's a couple of things there. The volume impact last year has a gearing effect in terms of the fixed costs such as rent on the shop but also the recovery of wage cost inflation. There's a slight under-recovery there because wages were one of the most inflationary elements last year, which I'll come on and show you in a minute. So some dilution there on the ratio. And then we see the opposite effect in admin expenses, where we've controlled the overhead in the business well, and that gets leveraged more heavily as we grow the estate and spread it more thinly.
So overall, underlying operating profit down by 1% in margin terms. And then you see an increase in the net finance expense. The primary driver of that is that in 2024, we were holding a lot of cash on deposit, which we've subsequently been deploying into the investment program. We obviously haven't enjoyed the interest coming in on those cash deposits in the current year. And then at the very bottom there, you can see return on capital employed, which is one of the key things that we focus on as a business. The ROCE 2025 was 16%. That reflects the investment in capital employed as we've deployed cash into the program of capital expenditure that we will update you on in just a second. But obviously, the top line performance as well.
Now, we've talked in the past about that we believe 20% is a good long-term estimate for what we believe Greggs should be able to deliver. We still believe in that, and I'll describe to you in just a few moments our thoughts on how we progressively get back to that going forward. Turning to Page 10. You've got the usual analysis here of the Greggs cost base, which emphasizes just that people costs and food and packaging are the two biggest areas. The good news here is that we expect a much less inflationary year ahead in 2026. We saw 5.6% cost inflation in 2025. We expect that to be closer to 3% in the year ahead, which is a real change from the last few years when obviously, inflation has been a real headwind.
Food & Packaging will be part of that. We expect that to be a very low single-digit figure for the year ahead. And we've got about 4 months of our food and packaging needs covered. Energy is obviously quite a volatile market at the moment. We're pleased to say we've actually got all of our electricity covered for this year, and that is the vast majority of our energy mix. We've got more than half of it for next year as well. So we're in as good a place as we could probably hope to be, given the COVID environment. The main thing we were exposed on is diesel costs, which is about an 8th of our overall energy mix. So it's relevant, but not a big factor.
People costs are the biggest part of the cost base and were very inflationary last year with a combination of bigger increases in the National Living Wage and obviously, the national insurance pass-through as well. So we saw just over 8% wage inflation or wage cost inflation last year. We expect that figure to be close to 4% this year balance of the pay award, which we've made and also some annualization of that national insurance increase. And there's a phasing impact here as well because we've negotiated to move our annual pay award. The majority of it will buy it in April now. It's previously been aligned with the calendar year in January. That helps us to align more with the national living wage increase going forward. But it means that we'll have relatively low wage inflation through Q1 of this year. So there is a kind of a balanced factor in terms of when cost inflation comes in this year.
We think that will help the first half results. And we do expect to see relatively strong profit progress in the first half. We've guided that for the year as a whole, we expect that to be a relatively flat year because we've got the cost of the new Darby side coming in the second half. So there's a bit of trading off there between H1 and H2. And then the final piece on shop occupancy costs, rents are relatively stable as a cost ratio, and there is some benefit from the changes to business rates. So you'll be aware that in the budget, there was a change made to benefit more shops. We believe that, that will benefit, Greggs, on an annual basis for about GBP 4 million from April.
So GBP 3 million to the current financial year. Sticking with costs on Slide 11. We obviously work each year to try and reduce our costs and to offset the cost pressures through our cost reduction initiatives. And we have a good track record in this, and 2025 was the best year ever in that respect. So we took about GBP 13 million out of the business through our cost initiatives in 2025. I thought it was worth just giving you a bit of color on the sort of things that we've been doing. The retail area is obviously where most of our cost is. And in that sense, using sophisticated workforce planning tools is a key element to make sure we deploy ours optimally in our shops to make sure we get the right balance of service and cost. So we've been putting a new planning pain, which has been very effective. We've been using technology to automate non-value-adding tasks and increase the speed of service. And some good examples of that are new tiller.
And I hope some of you if you've been to Greggs recently will have noticed that the actual experience of paying at the tier is actually faster, and I've certainly experienced that with our new till wear and our new payment terminals. Temperature monitoring is a huge task in our shops to make sure that we keep everything food safe, and it's a very manual process currently. So we've got some interesting experiments going on with automated monitoring, which we think will really help the business going forward. In supply, the game there is really taking advantage of the fact that we own our own supply chain to do end-to-end reviews, which make sure we optimize the route through our supply chain, all the way from our suppliers through to shops through our distribution and manufacturing operations.
And by making sure we get the right packaging and ingredients in the right sizes, they flow through really efficiently. We get a real cost advantage. So we're constantly looking at how we optimize that. We've been in housing some of our manufacturing, where we've had additional capacity come on stream that's allowed us to do that. And looking forward, there'll be more opportunity for automation as the new sites in our distribution chain come online. And the offices have a role to play as well. So in our support teams, technology is starting to help us with automation on desktops new systems for customer and shop support, which are making the whole process more productive. It's meaning our teams can cope with the growth in the business without adding more resource.
And increasingly, AI tools will support that even further going forward. Let's talk about CapEx now on Slide 12. So you can see the peak year for CapEx in Greggs, GBP 287 million that we invested in the business last year. And if you look year-on-year, you'll see that the retail side of that in terms of new shops, shop fitting and equipment was relatively stable. We had a comparable amount of activity in terms of opening shops and refurbishing them. But the big difference was in the supply chain, where we invested GBP 147 million across our operations, including the new sites to create capacity for the future. There's also a step-up in IT where we're putting in the upgraded SAP system, the S/4 HANA version, which is going well, and we got the first elements of those -- that installed in the summer.
If I turn to the forward look on Page 13, I think this is the instrument piece. So if you look beyond this year, we've got a substantial decrease in the amount of capital expenditure from this year onwards. So CapEx reduces to around GBP 200 million in the current year and then it reduces further, and we've given a range of GBP 150 million to GBP 170 million from '27 onwards. And in looking again at the CapEx program through this phase, we obviously kind of came in under the guidance last year. We've looked hard at the out years as well. We've taken about GBP 20 million, GBP 25 million out of the capital intensity looking forward here.
And the interesting thing in the backdrop to this slide is if you look at the gray sort of shadow behind, that's the operating cash generation of the business. And you can see how essentially last year, we were utilizing all of that in terms of the CapEx investment program. But as we go forward, a huge gap emerges, which is effectively the free cash position that will give us discretion. Obviously, that has to fund the ordinary distributions in the business, but we start to see some quite substantial headroom as we go through next year and onwards, particularly. So scope for further returns as Roisin indicated at the start of this Page 14 talks about our shop estate expansion.
And a quick reminder, first of the sort of metrics we use to manage and our expansion against strong return rates. So we look for a target return rate cash return on the investment that we put into both our shop and the supply chain that supports it. And we typically achieve that after 2 or 3 years and the shops go on to achieve a mature performance in excess of 30% on an ROI basis. And generally, the growth locations that we're moving into are outperforming the traditional estate. And we talked to you in the summer a lot about incremental growth and why we were not concerned about cannibalization. And just to reiterate some of the key points that we talked about then.
In new catchments where we're landing shops, 53% of our shops last year were in areas where there is no existing Greggs within a mile. So we are pushing into areas where people just don't have access to rigs. And even in those areas where there was a shop within a mile, the recorded level of sales transfer from the existing state was less than 5%. And we factored that into the shop appraisal to make sure that when we make the decision, we know it's still going to make an incrementally good return for the business. And that was proven again in 2025 with the look back test on cannibalization. And the other great measure we have is by using the app data.
So we can see from the app data that the frequency of visit for Greggs customers increases when you give them access to more shops in new convenient locations. And we ran some data that we showed you in the summer. We've rerun that again at the end of the year. And again, it confirms the incrementality of the visits and the increase in frequency that we see when we become more convenient. I mentioned ROCE earlier, and Slide 15 talks a bit about the levers that we'll be pulling to restore ROCE over the years ahead. Obviously, that estate growth is absolutely key because growing the estate to utilize the capacity that we're creating is 1 of the most important elements of that. So it's great to see that we're still getting those strong returns and that white space exists. We'll be accessing that both through our own estate growth. and through the partnerships with franchise partners that give us access to areas we couldn't otherwise get to.
We'll be disciplined on capital allocation. And you can see we've trimmed the CapEx a little bit. We'll hold that as tight as possible going forward. while still making sure that we maintain and invest in the business. But we're in a position where we've deployed an awful lot into the supply chain, and we've got that capacity there to use. So it will reduce the amount that we need to invest in the years ahead. And as I've described to you, we continue to explore further cost saving and productivity opportunities. The team are enthused by the success and want to drive that even harder as we go forward. And then finally, obviously, there's an element which is driven by the market and performance in that.
But also we have additional income streams that we've been pushing and accessing. You've heard about the Tesco development that we put in place in the autumn of last year. That will be a more material factor in the year ahead, and we've expanded the reach of that into more stores. Roisin will talk to you a little bit about some of the stuff that we've been experimenting with in terms of convenience retailing, where we've been looking at some concepts, which will help us to access smaller locations that can't support a great store with both automated and manual sort of vending solutions. And there are other things in the background that we're not quite ready to talk about that we've been working on, which we believe will also leverage the Greggs brands to drive additional income in the years ahead. So more on that to come. So packaged together, we still are targeting and pushing ourselves to get that return back to where [indiscernible].
Just finishing off Then with balance sheet, tax and dividends. The cash is in a decent position despite the big investment phase we've been through. mean the cash inflow of GBP 273 million is a real strength of the business at the operating level. The net cash position at the end of the year was GBP 46 million. That was supported by GBP 25 million drawn from the revolving credit facility. So we actually had about GBP 70 million in cash. And we've got liquidity of GBP 146 million with the remaining undrawn element of our RCF. So plenty of Alba room should it be required. And a quick reminder of our capital allocation priorities. Number one, invest to maintain the business well, keeping that strong balance sheet, and we target about a 3% of revenue cash position, just to deal with the seasonality through the year.
An attractive ordinary dividend that's 2x covered by earnings, and you'll see that we've maintained that again this year and then selectively invest where we see attractive returns for growth. And then finally, of course, to return any surplus cash to shareholders. And that could be special dividends. It could be buybacks when we get to that point. We're open-minded about that, and we'll make that decision based on what's the best route for that cash at the time. And finally, just the figures to finish up on tax and earnings. The corporation tax rate, I flagged earlier was slightly high. It's about 1% higher than we would normally expect. And that relates to the allowability of deductions relating to share options. The fact that the great share price was lower, I mean the deduction you get for tax itself on share option exercises was itself lower. So that's a temporary thing.
And looking at our forward guidance, we still believe that being about 1% ahead of the headline rate is the right way to model the tax rate for Greggs going forward. So overall, the underlying EPS was 122.8 and we've declared a final ordinary dividend of 50p, which gives you 69 for the full year, and that's maintained at the same level. As in 2024, And as I just indicated, we look for an earnings cover of 2x. And as we get back to that level, the dividend will grow again. So as a quick run through, I'll hand you over to Roisin to take you through the plan.
Great. Thanks, Richard. So I'll just spend a few minutes, and I will talk about the operational and strategic review for the business. So on the slide behind me, you have just got the Greggs formula for long-term success. So I just want to reflect on the things that have made and continue to make break successful. And these are particularly important when the market is tough because they differentiate us from other brands and they're integral to the strength of the business. So the first factor on the slide is the breadth and choice that we offer to our customers, enabling them to shop with us frequently. And this isn't just about product range. It's also about the flexibility we have to operate in so many different locations and channels and be convenient and accessible to customers when they are on the go.
Next is our value leadership. And we pride ourselves in this, and we have got a long-term track record of being #1 for value for resale deferred food and drink, and that hasn't changed. It continues to be a key focus area, and we remain #1 Innovation and rapid evolution is, of course, key because food taste and drink taste change over time. We work hard to ensure we stay relevant and constantly innovate to drive profitable sales growth. And we've got a strong track record of this for many years, innovating to meet changing needs diet trends with great value options, demonstrating has now been #1 in the out-home market for breakfast and #2 for coffee.
Our focus on spotting trends and then following them fast with great value price points continues. And finally, our vertical integration drives quality and efficiency that is a genuine competitive advantage versus the market. So let me talk through those areas in some more detail. So we are the fastest-growing brand in Fit. So in terms of market context, this slide in front of you is from Circana data, so it demonstrates the strength of the Greggs brand across all of the key day parts and missions and employees to report we're #1 in Breakfast. We're #2 in Lunch. We are #3 in Snacking, and we are now #4 in dinner and in delivery.
So you can see how strong rigs continues to be in the traditional areas of Lunch, Breakfast and Snacking, but I'm particularly pleased I can show you as moving up the rankings later in the day and on delivery areas that, as you know, we've been focusing on. As I said earlier, our market share has grown from 8.1% to 8.6% in the fastest growth of any brand in Foor [indiscernible].
And at the [indiscernible] you can see in terms of the segments that we represent in terms of the demographics. When you compare the market share of visits with great set of visits we are pretty much in line with the market. Having broad appeal across all demographic sets is another great strength of the brand. And on to value, value leadership remains critical for us. We remain market leader with the gap to our food to go competitors widening. You can see that in the chart that plot the YouGov data over the past 4 years, and Greggs is the yellow line at the top.
A fresh prepared food and drink, the hot options we provide and the customization we offer ensures we are differentiated from other value operators such as the supermarkets. We also know that our loyalty scheme and the value deals that we offer continue to deepen the value for customers when they shop at the rigs. And on Slide 22, we're just looking at the site. And we have shown you this chart before, but it just demonstrates how the business has been evolving over the last decade to reshape and move into the new catchment areas with different customer missions, ensuring we are well positioned to be more convenient for customers on the go. Now if you went back 10 years, then the traditional element of the state which is the blue the blue segment and mainly on high streets.
That was accounted for around 80% of our total shop estate. And as you can see, it is now 50%. And the traditional estate segment, a relocation strategy has been key to our continued success, and we've relocated around 15% of those shops since 2019. making sure that now they are in the best locations. We do treat those relocations as new shops. So they don't appear in terms of the growth in our like-for-like numbers. And in the underrepresented catchment, the new shops that we're opening expand our reach and continue to deliver strong returns. Our target for this year is around 126 net new shops, which is the same as last year. And just to bring to life the underrepresented catchments. So these are areas such as roadside retail parks, supermarkets, travel locations.
Given that you see greater balance and accessing new locations and strong returns, we demonstrated last year, and Richard has talked about it earlier in terms of our summer presentation. These new shops do so without affecting sales in the estate is incremental growth. The chart on the slide demonstrates a significant expansion opportunity we continue to have. So the blue bars on the slide show our current penetration. And as you can see, with the exception of industrial locations, no other location has yet reached 25% penetration.
Our successful expansion strategy continues to target these areas where we currently have that low penetration most typically remote from our current shops. So again, Richard talked about last year, over half of our shops are opened with no great shop within a mile. The planned openings for this year have a similar profile. And we're saying in terms of the numbers on the right of the chart, the white space work that we've done in terms of viable locations reflects the opportunity for our full-size grade shops. But we continue to be at in terms of our formats. So the format flexibility we have and expanding further will unlock opportunities that are smallest to fill service operations are simply not able to access. The trial of our first 3 bite-size shops, it's early days but promising. And we have some further trials planned very shortly, which will unlock other opportunities with strong returns.
And as Richard said, the innovation doesn't stop there. So we continue to come up with more innovative ways to make sure that we can provide the convenience for our customers to unlock additional customer missions. So we are looking at some unattended retail solutions unattended retail solutions is the new word for vending. So we have a number of trials that are in the pipeline currently that we will talk about as we embark on those trials. The format evolution is complemented by increasing the channels and day parts that customers can access Greggs through, as you will see on the slide Richard mentioned it, but we updated last year that we increased our range in Iceland, and we also expanded into Tesco. We started when we talked to you last year with 800 larger Tesco stores we had just expanded into a further 1,900 Tesco Express stores.
Pleasing to see that delivery continues to grow. So it's now at 6.8% of our mix. And we know that these are incremental sales and they deliver a higher basket size. We are now working on some improved technology that will mean we can support this channel better and grow it further. And loyalty, I think I said numerous time before, continues to surpass our expectations. So now over 26% of our transactions are scanned through the app, and that allow us to increase our CRM engagement with customers. We've been doing something called Greggs Quest. We rolled that out to all of our customers in November. And really, that's challenges that encourage the customers like rewards and visits and [indiscernible] come back to us more frequently.
Evening, very pleased and see it still remains our fastest-growing daypart, so it's now at 9.4% of our sales with easing deliveries still being a significant growth opportunity. We continue to be really pleased with the steady growth that we're seeing in the evening day part. We're still growing ahead of the average like-for-like rate, and it's very similar to the long-term growth pattern that we established at breakfast. And at the heart of rigs is our range. So our menu sits at the heart of rigs, and we win by delivering on our purpose, making great facing fresh prepared fit and ring accessible to everyone.
This translates to democratization of food on the go. Rapid evolution of value-focused menu actions is key to meeting consumers change in taste and requirements. As I've shown you earlier, Greggs is a brand with broad appeal. We are representative of all demographics and we don't over-index significantly in any one segment. Dietary trends have always been a key factor in the evolution of our menu and the breadth of choice that we offer. And we've worked hard over many years to ensure that we have choices available for everyone throughout the day. Our performance continues to be driven predominantly by the broader macroeconomic pressures on consumer spending. But we do monitor developments around weight loss medication closely.
Consumers on best medication still seek convenient food on the go and we're already catering to a number of those dietary trends. So the demand for fiber, higher protein and smaller portions, which forms part of a much wider health trend. We have introduced last year a number of products such as our Ginger and Turmeric shots, our protein shakes, our egg pots, and we've seen strong growth in those high protein items that we offer. But we continue to evolve the menu. We continue to make sure we keep it fresh, we keep it relevant and we excite customers with new products and new flavors. Some examples would be the Conduit Chicken pizza and the Red Pay Per feta and Spinach break. And as you would expect, we have a pipeline of new ideas and innovation to ensure that we continue to evolve the range and provide the new exciting products that our customers want.
So not sure if any of you in the room are much fans, but we have just introduced to the menu a couple of weeks ago, our Ice Matcha Latte at very affordable price point of GBP 3, so if you haven't tried it, you should rush out a rig and get one. The rest choice that we offer and our ability to enter new categories at value prices enables and ensures that we stay relevant excite our customers with new choices, focus on market trends and support the expansion into the new channels and the parts that we offer. And then on to our supply chain, which I have spoken about many times, but to support our growth plans. You know that we have invested in further supply chain capacity, primarily the 2 new state-of-art national distribution centers creating overall logistics capacity of up to 2,500 shops. Both sites are on schedule and on budget with Darby on track to open later this year and catering in 2027. This approach to capacity expansion benefits from productivity improvements from automation, enabled by the scale of our operation at those sites.
By picking upstream, the new sites increase the throughput and capacity of the existing radio distribution centers, which will still continue to serve our shops. I want to thank very much time on technology because Richard has covered a number of these areas, but we do continue to invest in technology to enhance our growth while ensuring the robustness of our process and driving greater efficiency. As Richard just said, we have successfully migrated our finance and procurement processes to the new SAP S/4HANA system from August last year, and we've gotten further migration in some key areas this year.
Richard has also talked earlier about the past, we're automating in our shops to support service and efficiency, which is really important and the CRM capability for our support teams that has AI functionality. So our support teams can now use that to serve both colleagues and customers better and faster. And last part on the slide, our data capability continues to improve, which supports all -- as of the business and helps us make better decisions. But we continue to pride ourselves in doing the right thing with significant progress on our commitments to the regaled which is our approach to ESG.
our original commitments that we set out took us through to the end of 2025. So we spent a lot of time last year, engaging with a broad range of stakeholders to shape the future priorities for 2026 and beyond. Really proud to say we made a significant progress across all the areas of our Greggs pledge. On the slide behind it, you've got a number of highlights great progress on reducing our carbon footprint, reducing unsold food waste through our Greggs outlet and making progress in ensuring that our packaging is easily recyclable for customers. We're retaining the 3 core pillars of our [indiscernible], the stronger [ houser ] communities, safer planet and a better business, still see at the heart, and we're now launching our next 5-year pledge commitments.
So finally, looking forward now into 2026, we have a strong pipeline of opportunities to open new Greggs shops attachments that will deliver strong returns. Great progress has been made in building the supply chain infrastructure for this next phase of growth. In a challenging market, we continue to deliver both like-for-like and total sales growth and make great progress against our strategic plan. Our like-for-like growth for the first 9 weeks has been 1.6% and total sales have grown by 6.3% with strong cost control supporting profit progression. Our expectations for 2020 are unchanged, and we remain confident in the growth opportunities available to Greggs and our ability to progress them. So on that point, I will just pause and then Richard and I will be happy to take your questions.
We have got a couple of roving mics in the room. And I think Richard is also going to monitor questions from those of you that are online. So thank you, and I will take your questions. I'll start from over here.
2. Question Answer
Jonathan Pritchard from Peel & Hunt. Two from me for me. Firstly, I think I try to remember whether a call or a meeting. But you talked about clarity on deals and marketing those deals better. Could you just tell me how you progressed on that and whether there's a sort of slight difference between franchise and owned stores in those deals and the communication. And then secondly, on current trading, just a bit on shape really. I was surprised I didn't see the word weather and rain in the statement because clearly, that is something you hate way. Is there any change there since you still running, has it got a bit better? Just any additional comments, please?
Thanks, Jonathan. I'll let Richard take at [indiscernible] traded and I'll go back to marketing.
Yes. So I think the weather has been bad on bad really, hasn't it? Clearly, as you'll notice, particularly in the South England, it was an incredibly wet January and -- but we had storms last year, and we had snow last year. So I think we've had sort of bad weather in both elements. I think the key thing to call out in the trading so far is that there is less price inflation in the number. So the underlying volume position is very consistent with what we saw in Q4 running into the first couple of months of this year, but with less pricing. And we hope that, that puts consumers in a better place as we go forward.
In terms of the deals that are out there and marketing I just looked to by way actually with some of the sort of marketing collateral. What we did last year very successfully as we continue to lean into breakfast when I talk about market share moving from 8.1% to 8.6%. We've taken market share across every single day part. So that is really pleasing. What we did know is that we had a 2-part lunch deal, and we could see that in the marketplace. A common sort of feature of deals with a 3-part meal deal. So we then went big on our big deal, which was the 3 part real deal. We obviously do that through a lot of out-of-home marketing. So that's probably the biggest and sort of the way we try to reach the consumer. So here on the high street, you see a bushel somewhere with this point of sale, we will try to have the Greggs message there.
The other significant piece of marketing collateral we have is the digital screens in our windows. So again, they are up and down across the U.K., and we will work them hard to make sure that we punch above our way in terms of getting those big deals out there. The new piece for orders last year was in our app, so for our app customers we introduced a sort of cap part of sort of app sort of communication messaging as part of the app. And so now if you're an app customer, you will see the messaging coming up around what is the new products that we're launching. Our most recent one was the match, which we know we brought to the market at a value sort of leading time. But what we've not lost focus on is the 2-part break [indiscernible] as well because, again, that is a key part of offering value to the customers.
So the marketing team trying to do very successfully is lean in to the new deals, but they have an always-on strategy to make sure that what we are known for and what is value, we also get that message out there. In terms of your question around franchise, the deals are the same. So I guess we reach customers, it doesn't matter to customer if it's a franchise show for a company managed to. They are shopping at drags and therefore, we want to make sure that we get the same message. The one difference that you have on a franchise shop is price point because obviously, they set their own price points, and we've got some ceilings around that. But again, the team will work for that franchise partner to make sure that the digital screens are used to reach customers with that value offering. And even in a franchise location, we will still be the best value operator by far in that location.
It's Richard Taylor from Barclays. I've got three questions, please. Firstly is on your 20% ROCE target. Even with fixed capital employed, that would imply profits quite long way ahead of where people are expecting any out years now. I know you're not saying in 2028, but how should we think about the lift there? Is that utilization of supply chain? What other things should we think about?
Secondly, how should we think about your pricing this year with a 3% like-for-like cost inflation? I know you moved at the start of the year, you done now, would you expect to move again. And finally, you've historically held a cash buffer, which you still have. But when we look forward, your slide on CapEx, Richard, what do you think about your plans for cash in FY '27 and FY '28 is a buffer that you still would like to hold in those out years as well?
That sounds like my tear sheet, doesn't it? It also allows me to address couple of points that have come in online actually, which are also about that cash position. So Jose, if you ask about capital allocation, I think you probably asked the question before I presented on capital allocation. So hopefully, you're happy on that.
Salman, you asked about debt on the balance sheet, which I think links to Richard's points. So we had about $25 million of debt on the balance sheet. We've actually repaid that since, but we'll probably draw some more down from the RCF when we paid the dividend in April, May time. So we'll be using the RCF through the next year. I suspect we probably won't need to use it next year onwards.
And Simon was asking me what's our forward plan in terms of is it structural debt or is it not it's not I think, again, the capital allocation policy hopefully explained that, that we're looking for about 3% of sales as our sort of our cash buffer to manage working capital. The RCF is our reserve to enable us to weather any storms and we put in place after the pandemic came. I think it's a super important thing to have in place in case there was something like that again. Pricing, we're in a great place with pricing because we did make the increases, most of what we need to do for this year, we anticipate is already in place through the moves that we made in January.
So we'll see how cost inflation pans out through the middle of the year, but I'm kind of cautiously hopeful we don't have to do much more, but there may need to be some small tweaks, but generally, we're in a decent place already in terms of recovery of cost. And then the broker journey, I think you should see as a longer-term ambition. We obviously had a sort of perhaps a nearer-term plan for that before the experience of last year. It set us back a bit having negative volumes last year. We'd have to work a little bit harder on both revenue streams and on cost to get us back to that target. So certainly not thinking about it in terms of 2028.
And so I think probably the point at which we reach it is probably beyond the scope of sort of most of your forecast at the moment. But we strongly believe that effectively, it's a tweak to the plan before with a bit more sort of revenue and a bit more sort of action on cost. And we can see the opportunities.
Tim Barrett from Deutsche. Two questions, please. also. Firstly, what you say on first half versus second half profit growth is nice and clear. implicit within that, are you assuming a pickup in like-for-likes in the second quarter or the next 12 months in terms of just trying to square the circle really how you get profit growth in the first half of that number. And then a quick one on CapEx. Can you say what's implicit within your new 2027 and 2028 guidance on net new stores, please?
Yes. Yes. So on that final piece, in terms of net new stores, we're implying that we'll run at broadly the current rate in terms of about 120 net new stores. We're going to hold refits fairly tight this year. So we'll probably only see 50 or 60 refits so about half the number that we did last year, and that's part of the response to the capital intensity at the moment and also a reflection of just the longevity that we've seen in the current refit, which is standing up well. So we'll hold that fairly tight but expand at a net rate of about $120 million.
I'm going to link into another online question there where Joseph's asking what would the approximate maintenance CapEx be going forward? Typically, we've guided that to be about 5% of turnover. It's probably slightly less than that at the moment because of the investment in supply chain, which will hold us in good stead in the years ahead. So it's probably going to be slightly less than that at a maintenance level, and then you layer on that expansion CapEx. The like-for-like question, I think was about what do we need to strike the right balance in terms of progress in the first half.
Yes, we're probably -- I mean we would be opening, say, 1.6% in the first couple of months were slightly behind where we would have liked to have been. The good news is that the profit conversion has probably been stronger than we had anticipated, and that's a reflection of both some of the cost margin dynamics that I described. but also the fact that we gripped operational costs quite hard in the middle of last year as a response to trading conditions. And we're still carrying that strong position, and it hasn't annualized. So I think with the focus we've got on that in the business in the first half, we should continue to see the benefit, and it gives us a very strong drop-through in terms of the growth that we are seeing.
Thank you. Vince Ryan here from Goodbody. Two questions from me, please. Firstly, in terms of the supply chain investments, could you outline what you're factoring in that incremental cost from Darby in the second half of the year? And as we sort of roll into 2027, how much incremental cost should come on the P&L from -- as Katherine comes live. Just if you could also give us a sense in terms of the phasing of the date when sort of everything is in place versus how long will last you take to get the full operational capacity in terms of distribution centers.
And then secondly, in terms of the retail rollout, I appreciate you've got a lot more TESCO stores coming on stream this year for the frozen product. Any thoughts in terms of how incremental that could be to revenues and profits for 2016? And any options to bring those products into like Sainsbury's or as the other retailers?
I'll let Richard take your question, and I'll take the second part.
So yes, the Darby cost will be broadly what we guided previously, which we said of about a 40 basis point headwind this year. So if you sort of extrapolate that at current turnover levels, you'll see it's high single digits in terms of millions of pounds net impact on this year. That will then roll over and impact the year ahead as well, at which point we'll start to induce some of the catering costs. But we're then starting to see some of the leverage coming through in terms of the utilization of those sites. So that gives you kind of a bit of a clue as to what we expect profit progress in the first half to be because we have said we're holding the kind of the broad guidance that we believe it will be a flat outlook for profit this year with that decent underlying progress in the first half then held back by increase in costs as those come through.
Catering looks like it will be around the middle of next year in terms of its timing. So again, that cost annualizes out in the middle of 2 million. So I guess we get to the end of 28 having kind of taken the two big step-ups in costs through that period. And then we're into that leveraging sort of period going forward where addition of new shops comes at very little incremental CapEx. We're just investing in the retail side of it. And obviously, some of that will be franchise partners, which won't involve capital either. So we start to work it much harder from then on.
In terms of your question on where we go in the sort of grocery channel. The one thing I would say is we've had the partnership with [indiscernible] Foods and we know that we have not yet maxed out that partnership. So as we've seen, as we've gone to Tesco, actually, we're doing some other new products with Icon. So that tells you, actually, there's more to go with that original partner. I then think we've been very pleased with the progress in Tesco as have been.
And so what we're now doing is we are in discussions with [indiscernible] around how do we maximize the current partnership that we've bought. And if you think about it, with our partnership with Tesco, it's not just the grocery chain that we've got that partnership. We also have rigs within Tesco currently, and we have a pipeline other opportunities. So I think just now, it's about maximizing those 2 current partners in seeing that we are obviously in discussions with others. But our focus for this year will certainly be about maximizing the partnerships that we've got in place, which keeps it simple for us and means we can take the learning around what else we could do in the future. I would just come right behind just thought I will come over to this side of the room. So we'll go over the last the rumor after your sales.
Gary Martin here from Davy. Just a couple of questions from me. Just starting off on the cost conversion piece and just dovetailing off of some of the commentary from self-regard. It seems though from Slide 11, it looks as though there's a fairly elaborate plan in place in terms of cost optimization. Would you be able to maybe run us through how much of that is kind of low-hanging fruit? Or how much of the kind of hard yards are ahead just in terms of how you plan to optimize in the future from a cost base perspective. That's my first question. And then just a second 1 just on the market share piece. So I'd just be curious just to get to grips with the base all eating and drinking out of home index that you're using to measure market share growth off of -- does that include some of the retail meal deals, for example?
Should I call it low hanging. That's a good question. I don't want to sound easy. I mean the people have to work hard on this. I mean it does involve -- if it was too easy, to be honest, it wouldn't count as part of this sort of objective because it's about structurally changing the way we do things to make it more efficient and to tackle legacy costs that we don't need anymore. And that's important because there are always new costs coming into business as well. tend not to talk as much about that, but when we bridge profit year-to-year, there's always something new that you have to do either from a compliance point of view or to make sure that you are secure and embracing the latest technology. So looking at legacy costs and taking this approach that we do is super important.
I think there are things that we can see, and there are always new ideas. Sometimes they're inspired by things that people achieve and one group sort of like achieve breakthrough and others then think, oh, okay, we could do that and sort of learn. So sharing within the business, comparing notes with other businesses that we have good relationships with to see what they're doing, also helping that. So it's quite a big program. And whilst it might not be dramatic in any 1 year, just by working every year it is and sort of keeping that sort of pressure on celebrating gains, however small it sort of just encourages people to keep looking and turning over stones that have been turned over before and because the world changes. And if you look back 5 years, you can see it's a very different place, isn't it? And the things that you thought were important then may not be as important today.
So yes, it's -- it's hard to I wouldn't call it low-hanging though, otherwise, it would just be what took you so long. You have to work at these games.
On market [indiscernible] data that we use is Stated Behavior. So that's asking the consumer were do they eat out of home and it to to-go. So it will include any of the behavior in the likes of the food to go of a test scores, et cetera, is included in the Circana Data. So and it's asking customers on a regular basis, we have the purchased recently, which is the best sort of metric on market share that we've got. So we will have all the businesses in there and it was to go part of the supermarket for [indiscernible] as well.
Just to pass on the mic. I'm going to take an online question, if I may. One from Darren Shirley at Shore Capital. It's traditional at these events that Darren asked me to split out the price inflation and volume aspects of like-for-like and that I refused.
But I'm going to shock him today by actually doing it. So Darren says, what's the inflation contribution to the 1.6% like-for-like so far this year. Just under 4% is the answer, Darren. And we had just under 5% last year, so that's the 1% sort of reduction in inflation. So you can see that slightly over 2% was the volume impact year-to-date.
So we're coming to [indiscernible] then we will come over to the other side.
Ross Broadfoot from RBC. Two on the new shops, please. You said 53% of 2025 shops in areas with no existing shop within a mile. Why is a mile a good benchmark? I'm sure that will differ across the estate. There any color you can give in terms of sort of behavior that you're seeing? And then second, you talked about sales transfer of 5%. What's the profit impact? And how quickly would you expect those shops to recover?
It's an [indiscernible] decision if [indiscernible] to me. It could have been kilometer. It could have been a mile, it could have been in 5 miles. But if you think about sort of when you're actually going out for your lunch, would you walk a whole mile? You probably wouldn't would you because you've come across something in that. It's a long way. So as a broad measure, and I know there are some other studies that have used that as a broad metric, but it is quite a big -- that's quite a big sort of catchment distance. So we've used that. We actually sort of typically look at sensitivities within more like half a mile in our appraisals to identify shocks where we believe there is a risk of cannibalization.
But the reality is it depends on the journey customers on as well. It's not really -- I think around here. People are wondering around on foot. That's one thing. If you're on a busy trunk road then actually a mile might just be a minute of your journey. And therefore, the more relevant thing is actually, are there other options that are accessible for the same road or is it taking a transaction from where you're actually going to go at your destination, which we don't always know. So it's complex and none of this is perfect, but really we present this stuff to try and give you some assurance that we do look at it carefully. We do try our very best to avoid the risk of cannibalization. We do this when we're working with partners as well.
We have to agree where shops open so that we don't transfer calls between locations, and that will be absolutely true of the new developments that we get into as well, whether that's convenience retailing or other things.
Just on that part, just to Rich's point, I guess we're trying to give confidence around providing data points, and actually, that's why we've come up the 1 mill. Internally, we actually look at catchments and we look at the customer mission. So if you thought about London, in particular, and you think about liver pillet station, actually, you've got a great and liver station. You've got by three others within local proximity if you are at the mission of Europe, you do not come out of the station to seek out a rig. So we need to be accessible when you're there, but similarly, if you're out about in food, you wouldn't come into a station to seek out a rig, so we need to be excited. I think the point around convenience and accessibility are still #1 in the physical market, and that's why we've got the confidence in the amount of white space and the underrepresented attachments ahead of us. On the other question -- the part of the question, I think, was the profit impact on the sales transfer of the 5%, which was the other part of your question.
Yes, without pulling out the appraisal. Typically, we would look at it and say, okay, on the sales transfer, it will be like a 50% drop-through. So that will be the kind of the rate of profit cannibalization that we would then factor into the shop that was losing sales from the new shop.
One just on the Greggs apps. I have a number in the past of incrementality and frequency been about presumably that starts to diminish now? And is it still in your eyes accretive given that the tenant product is for free?
Yes. That's interesting. We were looking at this just recently because we've now that we've got sort of data scientists in the business, we've been able to sort of apply a more technical analysis to this. And my team was starting to form the view, my finance team that this was becoming more mature now. And essentially, you should expect to see quite as much incrementality because it's becoming file of the core offer at Greggs' really for a regular customer. Interesting, the data scientists went at the app data and looked at it and came up with an even stronger number than the finance team were.
So that said, I mean, it's a tough market with low like-for-likes generally at the moment, isn't it? So we do still believe that it underpins frequency of visit, but it's become, I think, more of an essential as part of your mix really is to have something, which rewards the customers who are loyal to you. But -- so if it was driving the incrementality of the data scientists are saying, then we'd be sort of like shooting off the charts wouldn't we. And the fact that we're not, I suppose, shows just how important it is in terms of securing the loyalty of your existing customer base. Whether it attracts new customers, that's always the heart of it rather than holding on to the customers you have, but I think it's a super important part of our armory.
Another piece just to add on the as last year, we had just under another GBP 2 million downloads in terms of customers downloading the app for the first time. I think the team has done a great job when we started to launch ICE strength, and we saw that really resonating with the sort of 18 to 34 million consumer demographic, then we offered ice drink as a free bid you got for downloading the app. We saw a real spike, and that's -- I think it's constantly making sure that you try and get those customers that currently aren't on the app onto it. then we can communicate with them. We can send them quest, we can drive [indiscernible] purchase is still a really important part in the armory.
All right. Great. And then second question, there's quite a lot of quite big moves across the different business divisions. The B2B has seen quite a big step-up in trading profit margin this year. The retail business seems to have seen quite a big step down in the second half, which then is obviously offset by the cost savings that you mentioned earlier. How much of this is -- I'm not regular count, but there's been a change in the value and lease calculations and the CGUs you mentioned. Is there anything to do about going on there that's creating these large swings? Or if you can maybe just aggregate what's exactly going on there?
No. I mean just like-for-like, the big factor there. Obviously, we had a bit of a reset in the middle of last year when we had the very hot weather. I think we'd expected stronger like-for-likes last year than actually came through. And increasingly, we became aware that this was very much a market-wide factor. So as you've seen, if Greggs has basically got through last year on a 2.5% like-for-like and taken 0.5 percentage point of market share. Gosh, it must be very tough in other places. So I think it's really just a factor of that, Ben. I mean, the overall impact has been consistent across the business. We have been able to start driving some additional sales through channels such as grocery. But broadly, I couldn't pull out anything that's skewing things from half to half, particularly.
I'll ask you to pass the mike up front. Thank you. And then we probably just probably got time for two more questions. We'll take one left side, and we'll get you Andy.
Conroy Gaynor from Bloomberg Intelligence. So the first one, just looking at your ever-evolving portfolio of new products. Are there any incremental margin mix benefits that we could be thinking about this year and beyond as you roll those out?
And the second one, like many companies, as you're going further down this AI data science journey, are there any genuine competitive advantages that you can pick out that you think Greggs would benefit from? For example, is it your scale or ability to leverage the brand? Is it the fact you have a rich history of trading data piece of stats. But how can you leverage that into a competitive advantage.
So let me take the competitive advantage on and then I'll talk about margin mix. I think AI and technologies are really interesting one I don't think that is a silver bullet. I think you're absolutely right around there will be opportunity for us to leverage our scale. But if we look at some of the work that we're doing with the support teams just now at excise, it's using a technology that's got EI functionality to be actually move to Agentic AI, where actually you are trying to automate a lot of processes. So the sort of mundane and routine of which a business our scale has got a lot. So you would assume actually that will give us a competitive advantage.
I think for us, AI is around, actually, there are going to be many different strands to this that will actually deliver the advantage from a supply chain perspective, automation, especially with Durbin catering, that will be significant for us. And that is why that vertical integration does give us a competitive advantage especially when we have got on automation in those sites. And then I think from a shop perspective, if you think about our labor cost, it's significant because we have a small book, shortfall. So therefore, you need people to serve. But we are, to recur point earlier, we are looking at lots of the ways that our teams have to do task in those short when they do task, it takes no way from serving the customer. So you can't serve the [indiscernible] quickly.
If we can automate a lot of those tasks actually in our shops, we believe we can get more volume throughput in terms of those customers and serving those cures. And then I think from a data perspective, our app [indiscernible] Richard's early point about our data scientists that we've now got on board a wrap is where we do need to mine that data and try and understand the behavior is because we serve 8 million customers each week, but there's a lot of data there that we should be able to do in terms of 1/4 of those transactions are through the app. So I think there will be -- it will be many facets, but it will not be a silver bullet. But there's lots of areas that we have to get after. Margin mix?
Yes. I think over time, what happens with margin mix is that things which are some things become commoditized, and therefore, the -- you can't command the same strong margin on a bag of crisp because everybody sells one. And the way we kind of protect and drive margins is actually by the value adding in the shops. So the things that you bake in store, the things that you make in the back of the store the things the drinks and things that you produce tend to be the higher margin items because you can't -- you haven't gotten the same -- you can't compete with that in a commoditized way. You have to put the effort in I think the match thing is the latest example of that.
Despite our keen price point, it's a very high margin item still. And it's sort of I suppose, injecting interest into the ice rinks category more generally, which again is high margin as hot drinks have been. So I think that's the way the business evolves over time as it pushes it into new areas, which tend to have attractive margins. accepting that there's behind the scenes, some of the older items become more commoditized. And it just evolves over time, and it's always been that way. So directionally, it's interesting, I think drinks, if you was a show, the mix of food and drink in Greggs over time, drinks are a much more significant part of the mix. And a lot of the innovation is still coming in those areas.
We'll come to Andy [indiscernible] check is anything online after that. And then I'll [indiscernible] it to close because I've then got a press call going. But Richard will be around indeed, for a few minutes after we put in who we didn't get to Andy.
Just might be my memory failing, which is quite likely. But just looking back at the market share 1 on Slide 8, your like-for-like versus the market. I'm sure when we looked at that to sort of looked at this a year ago or 6 months ago, you were fairly -- your dotted line is consistently outperforming or as it looks like the sort of last 6 months or so, it's a bit pretty much in line with? Is that a narrative that you recognize? Or am I slightly misremembering
It may be we were using the takeaway in sort of fast food line time. I can't quite recall, Andy. There's two measures which are relevant. One is the takeaway sector and this is a much broader one. Typically, we've outperformed the takeaway sector more strongly than the overall measure, but we felt, look, the overall sort of eating and drinking out of home is probably the fairest measure of the totality of the market. and a more stable line because the takeaway fast food sector tends to be quite promotionally driven. And you see quite big spikes, which don't really teach you much in terms of your comparative performance. So I'd have to check back, but I suspect that's the answer.
Okay. Second one then, sort of thinking about your recovery in ROCE, which is effectively, I suppose not going to have a massive change in the capital base, effectively, recovering in EBIT margin. Can you do that if you continue to have negative like-for-like volumes?
Well, it makes it harder, doesn't it. We -- in our core plan, we assume that the market continues to stay tough for a while yet. We don't assume that it's going to kind of fix itself in a few months. So we've taken a multiyear view. But we also assume that the market will stabilize in time. And this sort of like economic pressure that people have been under will get easier. And I think the first signs of that are this easing of inflation and I genuinely hope that this is the start of an improving cycle in terms of people being under less pressure. In fact, the government have been confident enough to reduce the rate of increase of the living wage, I think, is indicative of that and hopefully gets us to a place where we are in a less inflationary times.
Just on the, I guess, a similar point. So we've now sort of had negative volumes for, I guess, 18 months, maybe a bit more than broadly 18 months. So we've annualized through negative volumes, negative volumes on negative volumes. So is your view that now that effectively the consumer sort of step down but continued deteriorating? Is that how you're viewing it?
A little for now because we can't see a reason not to carry on with that assumption. And it's prudent to plan on that basis because then you don't overplan your cost base. So we try and plan on a cautious, prudent basis with some sort of cautious optimism that we've maybe been a bit too prudent. Particularly, I think in the coming year, it'll be very interesting to see what happens in June and July when we had very, very hot weather last year. I mean having now it may happen again, of course. And that's the basis we plan on, but hopefully, that might give us a little bit of upside.
And what I would see is we're doing a lot to try and disrupt that and make sure we find reasons for the consumer to comment is. So actually March is a really good example of that. We'd already leaned in to strength match as another demographic, so then we're leaning into that better value price, and there'll be more on the menu that we'll do this year. So I guess how do you continue to bring that excitement, use your app, get the consumer message out there and you can start to try and book that trend. So there's loads in our armory that will deliver this year. So on that note, I'm probably going to bring us to a close, and thank you for your time today. What I would say is I do need to run stuff at a press call to go to, but I am sure Richard and Dave will be around if there's any other questions. But thank you, and thanks to those online.
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Greggs — Q4 2025 Earnings Call
Greggs — Q4 2025 Earnings Call
📊 Quartal auf einen Blick
- Umsatz: Gesamtumsatz FY25 fast +7% (Ende Jahr), Like‑for‑like (LFL) Company‑managed +2,4%, Franchise LFL +4,3%.
- Ergebnis: PBT £167m, PBT‑Rückgang ~9,4%; operative Marge leicht rückläufig.
- Ergebnis je Aktie: Underlying EPS 122,8p (‑10,7%).
- Cash & Dividende: Operativer Cash‑Inflow £273m, Netto‑Cash £46m; ordentliche Dividende gehalten bei 69p (Final 50p).
- Kapitalrentabilität: ROCE 16% (Ziel: 20% langfristig); CapEx 2025 Spitze £287m.
🎯 Was das Management sagt
- Expansion: Ziel ~126 Netto‑Neueröffnungen/Jahr (≈120 in Diskussion), Fokus auf unterrepräsentierte Standorte; ~1/3 der Öffnungen via Franchise.
- Investitionsfokus: Schub in Supply‑Chain (Darby, Catering) und IT (SAP S/4HANA) zur Schaffung von Kapazität und Automatisierung.
- Kostendisziplin: Umfangreiches Kostprogramm (≈£13m Einsparungen 2025), Workforce‑Planning, Automation in Shops und Supply‑Chain zur Margenverbesserung.
🔭 Ausblick & Guidance
- 2026‑Erwartung: Geringere Gesamtinflation (~3% vs 5,6% in 2025); Management erwartet stärkere Ergebniskonversion in H1, ganzes Jahr tendenziell flach wegen Darby‑Kosten in H2.
- CapEx‑Plan: ~£200m im laufenden Jahr; 2027+ Zielband £150–170m; freier Cashflow‑Spielraum für zusätzliche Rückflüsse an Aktionäre.
- Sonstiges: Erste 9 Wochen LFL +1,6%, Gesamtumsatz +6,3%; Steuerquote temporär ≈+1% wegen Optionsabzügen.
❓ Fragen der Analysten
- Neueröffnungen vs. Cannibalisation: Management misst Catchments (1 Mile als Indikator); 53% der neuen Shops ohne bestehenden Greggs im Mile‑Umkreis; geschätzte Verkaufsübertragung <5% mit ~50% Profit‑Durchschlag.
- Preis vs. Volumen: Main Preisanpassungen bereits in Jan; weitere kleine Anpassungen möglich, Ziel: Kostenrückgewinnung bei minimaler Nachfragebelastung.
- Darby & CapEx‑Timing: Darby verursacht ~40bp Belastung in 2026 (einstellige Mio.£); Catering‑Site Mitte 2027 online, danach Hebelwirkung auf Margen.
⚡ Bottom Line
- Fazit: Greggs liefert resilientes Umsatzwachstum, hält die Dividendenausschüttung und verschiebt CapEx‑Spitze, um freien Cashflow für Aktionärsrückflüsse zu schaffen. Kurzfristig bleibt Profitwachstum durch Investitionskosten und verhaltene Verbrauchernachfrage gebremst; mittelfristig schafft die Supply‑Chain‑Expansion Hebel zur Rückkehr zu höherer ROCE.
Greggs — Q2 2025 Earnings Call
1. Management Discussion
Good morning. I think it's just gone 9:00, so we will make a start. lovely to see you all here today. Thank you for coming.
So the agenda today will be in the usual format. I will outline the results that we've announced today, and I'll then hand over to Richard to take us through the financial performance in more detail. After which, I will then take you through the strategic progress, and then we will finish with the outlook for the year before we take your questions.
So we have continued to make progress despite the challenging market conditions. As you can see in the slide, total sales growth is 7%, and that is 2.6% on a like-for-like basis for company-managed shops, and 4.8% for franchise shops. Operating profit is down 7.1% year-on-year at GBP 70.4 million, and pretax profit down 14.3% to GBP 63.5 million, and Richard will explain that in a bit more detail. And we have maintained the interim dividend at 19p, in line with our progressive dividend policy.
In terms of our strategic progress, our brand metrics remain strong, and we maintain our sector-leading value reputation, which is very important to us. We continue to drive innovation in the business focused on menu, value and convenience using technology to support. And we are making great progress growing and improving our shopping estates. And so far this year, we've opened 87 new shops, including 27 relocations, and we remain on track for 140 to 150 net new openings this year.
So as at the 28th of June, we had 2,649 shops [ trading ], and we continue to focus on being even more convenient for our customers. Our supply chain investment program is on track, supporting our material growth opportunity.
So in summary from me, we are making good progress against our strategic plan, which targets profitable growth by making Greggs more convenient for more customers, while innovating to evolve our value-led food and drinks menu in line with changing tastes and market trends.
So let me now hand over to Richard to take you through our detailed financial performance.
Great. Thanks, Roisin. So we're on Slide 5 of the pack for those of you following online. The headlines Roisin's already given you and I guess, the dynamics of the first half were fairly well previewed with the trading update that we gave at the start of the month when we said that operating profit for the full year is likely to be modestly below the level of last year. We did say that, that impact will be weighted towards the first half, and I'll explain why in just a moment.
So you can see the operating profit, GBP 5 million below the level of the first half of 2024. Below the operating profit line, no surprises. We are obviously sort of deploying the cash that has provided a tailwind in terms of interest income for the last few years. And therefore, the finance income has reduced by about GBP 3 million. And then the normal increase as we expand the state in terms of the imputed sort of interest charge on leases. So as we add more shops, obviously, sort of we have a greater lease finance charge, but also as we renew leases as well because as we sort of regear leases, they get sort of recapitalized at a higher interest charge than was the case, say, 10 years ago when we took them on. So that's all in line with what we would have expected.
Income tax, I'll show you later on, there's a slightly higher income tax charge in the year which is a bit of a one-off, and that flows through to earnings per share of 45.3p.
So we'll start by going into the sales a little bit more and giving you a bit more context to the sales, and then we'll -- we've got a bridge analysis, which will explain the movement in operating profit, which I think will be helpful as well.
So first off, to look at sales. Obviously, we'll start with like-for-like. This gives you the 18-month view on Slide 6 of the pack and shows you how really from quarter 4 last year, we faced a tougher market, and one where we saw negative like-for-like volumes. Coming through the first half of this year, we had a broadly improving picture until we reach June. And obviously, that was the trigger really when we had that very hot month for reporting the impact that, that had on us in terms of the temperature effect on like-for-likes.
I did contemplate showing you a beautiful correlation between year-on-year temperature change and like-for-like growth. And it's one of the kind of the most correlated graphs I've ever seen in my life when we did some work on June and showed just how the temperature did impact, but I thought it would make us sound a bit like farmers. So we sort of left that out.
But that is the nature. We've seen it over the years. Hot weather just makes people eat less. That's been a fact. I'll show you in a moment that the context is that it's not just Greggs, it's affected the market overall. And it's extended into July. So we've only seen marginally positive like-for-like growth so far in July, but days like today where it's cooling off, much more helpful.
So to give you a bit more of that context on Slide 7 then, you can see our relative performance. And we've used here a benchmark, which is the [ Barclay ] card data, which gets published on a monthly basis, which gives various sort of sectoral analysis of how people are doing in cash in volume terms.
So the blue lines on here are Greggs' performance, and it shows for the last 9 months, by month. You'll see we've merged March and April. That's because Easter distorts this thing if you don't do that. It shows the total growth in sales for Greggs, which is the dark blue solid line. And then our like-for-like performance, which is the dotted line. And we've just shown that against the performance for a sector that's pulled out for takeaway and fast food sales, which is where a lot of our competitors sit. And you can see that in the main, Greggs' performance has been ahead of that group and follow the same pattern. So you can see how it's been volatile, and you can see how much impact there was in June when the temperatures rose.
You can also see a blip in January when that group, in particular, went very hard on promotions, and obviously did drive some promotionally driven sales in the short term, but that hasn't been sustained and the whole sector has seen the same sort of impacts going through.
So I think it's one way of putting the performance in perspective. We also get market share data from [ Circana ] that studies the food to go market. That demonstrates that Greggs market share has held up well in the last quarter. So again, reassurance that in relative terms, Greggs has been at least performing in line with the market and possibly slightly better.
I think the other thing that I'll come back to in a moment is the difference between total growth and like-for-like growth for Greggs, which has been maintained at about sort of like a 5% differential. And again, I think this gives us some comfort that what we're not doing by expanding the estate, is cannibalizing existing shop sales. And we've got some detail on that later in this presentation, which I think will help you to get an insight into how that works as well.
So if we move on from sales to profit. On Page 8, we've got a profit bridge, which bridges profit before tax for the first half of this year with last year. We've grouped together the financing items on the right, which we've already talked about, and then the impact on operating profit on the left. And clearly, the biggest impact in the period has been cost inflation. So GBP 49 million of like-for-like cost inflation. And with some volume decline undermining some of the like-for-like sales growth, there hasn't been sufficient sales growth from like-for-like sources to fully recover that. So you can see there's a sort of a 10% -- sorry, GBP 10 million shortfall between the two big bars on the left-hand side of this chart.
We then delivered some of the cost savings that we drive every year, so [ GBP 3.7 million ] improvement in the cost base from permanent cost efficiencies. And then the growth in the new shops has added about GBP 5 million extra contribution as well.
And then you've got a couple of one-offs that I pulled out because when I said earlier that some of the, sort of like the profit sort of shortfall in the first half was more weighted to the first half than the second half. There's a couple of items here, which are nonrecurring. So there's GBP 1 million in respect of the phasing of our refit program. We've done fewer refits, or more refits in the first half than we did last year. We'll do fewer in the second half than last year. So we've pulled those forward in an attempt to really protect the second half, and particularly the run into the busy period around Christmas time. So that GBP 1 million headwind in the first half becomes a tailwind in the second.
And then we've got about GBP 3 million worth of what I call capacity costs, which are now annualized. So we added to the production capacity of Balliol Park by adding an extra production line. That annualized during the -- or we completed it this time last year, and therefore, the cost step-up from that is annualized. And the same is true of some of the expansion work that we did at two of our distribution centers in Birmingham and Amesbury. So a couple of things there which have affected the first half that we wouldn't expect in H2. So it gives you a flavor of the moving parts, at least in first half profit.
Moving on to the cost base. There's no new news in here, particularly. Cost guidance is as we had it at about 6% like-for-like cost inflation for the year. That encompasses food and packaging, energy and people costs in the main. We've got very good cover on food and packaging and particularly on energy, where we're covered for the whole of the rest of this year and 40% of next year. For Food and Packaging, we've got about 3/4 of the second half covered.
And one thing just to pull out, which you'll probably be hearing from others is the cost to Greggs of the extended producer responsibility levy, which is a packaging levy for -- that's placed on packaging that leaves your shop and goes into the outside world. For Greggs, that's just over GBP 4 million. And the way we've accounted for that is by seeing it as an annual cost, which we spread across the year. So there's GBP 2 million of that in the first half results.
There is some debate amongst accountants as to where that should land. And you'll probably hear some people saying they've put the whole lot through in the first half, or booked the whole lot in April. We've reflected the liability in April. We've prepaid some of it, so it's spread across the year, and we just wanted to be transparent about how we've accounted for that. I think if you follow the principle of substance over form, that's the way to do it, but other accountants may disagree. Makes no difference for the full year, of course.
So moving on from like-for-like cost. We'll get more into the CapEx and sort of investment side now. So a quick reminder of our capital allocation policy on Page 10. So maintenance of the business is obviously a priority. Typically, that runs at about 5% of revenue in terms of maintenance CapEx. After that, we look to maintain a strong balance sheet and our guidance for the sort of cash position that we like to have at the end of the year is about 3%. We'll be below that this year-end simply because of the peak of the investment program that we're in at the moment.
We target an attractive [ ordinary ] dividend, and it's a progressive policy, normally around 2x covered. And the progressive point is also important at this point when earnings have gone backwards year-on-year. And then we look for great investments to make great returns to grow. And clearly, that's something that we've been investing in heavily over the past period, and we'll talk more about it in a moment. Our target for cash return on investment for new shops is around 25%. And after all of that, if there's surplus cash, then our priority is to return that to shareholders, either through special dividends as we have done in recent years, but we do retain the ability to buy back shares as well.
On Page 11, there's a reminder here then of the guidance we've given on CapEx. So we've been playing this chart out for a few years now. We are eventually in that peak year of CapEx. So we're there in 2025. The guidance remains for the full year that we'll be investing about GBP 300 million as we expand the capacity in our supply chain to fuel the next phase of shop growth.
In the first half, we invested GBP 172 million, up from GBP 100 million the year before. And you can see that it's effectively now in two phases. We're coming to the end of the high investment phase where we've had net cash outflows and run down the significant cash that we carried into this period. And from next year, we'll be into this lower CapEx phase where we start to become cash generative again, we get a net cash inflow. 2026 will be a year when we rebuild our cash balances. And then from '27 onwards, we have more optionality over our cash. So you should see '27 onwards as being more the kind of the steady-state position. There's still a bit of work to do next year, completing at least one of the big projects that we're on.
So let's just talk about -- let's talk about cannibalization because it's been a big question, hasn't it? People are asking us, with all this growth, you've already got one of the biggest states in the U.K., why would we believe that Greggs can be bigger? Roisin will talk more about why we believe the estate can be bigger. I want to address the question of, is it cannibalizing the existing estate?
Well, we've already had one clue, which is that the total sales growth is staying steady ahead of like-for-like growth. But we've got -- we acknowledge people need this question answering. So we've done some work that we want to share with you.
Firstly, a reminder of how we look at that cash ROI on new shops. Typically, the shops mature over 2 to 3 years. And as they mature, they tend to go on and exceed that target rate of return on investment and get beyond 30% in terms of ROI. And I'll talk a little bit about sort of growth locations and traditional locations.
By traditional locations, I'm kind of talking about high streets and where Greggs was as a [ baker ]. The growth locations are the new areas that we're entering into. And typically, there's a difference between the performance on an ROI basis. So the growth locations that we're opening more in outperform the traditional estate in terms of ROI. And in terms of managing the cannibalization risk, well, a lot of these locations are in areas where there just isn't an existing Greggs within a mile.
If we looked at 2024's openings, 60% of the new shops, excluding relocations, were in an area where there was no existing Greggs within a mile of that catchment. And where there was a Greggs locally, we studied the impact on the local shops of opening another one within a mile of them. And effectively, the transfer of sales from the existing estate to the new shop was only 5% of what they were taking. And that's something that we factor into the shop appraisal. So there's a line on the appraisal that forces the retail and property teams to estimate the impact on existing shops if they are opening in the same catchment as an existing store. So we take this into account, but it's a very minor impact.
And the other point to make really is that within a catchment, of course, we will also relocate shops over time. So sometimes we will actually go up against an existing shop because we know we've got a break in the lease of that shop, and we can move it in a couple of years' time. So as we reallocate where our shops are, that activity again guards against the risk of cannibalization.
So you can look at it from a kind of a geographic point of view, and I'll give you a couple of examples in a minute that sort of bring that to life. Or with our app data now, we can look at it through the customers' eyes. So we can look at customer behavior.
And what we see through the app data is that being more convenient for customers drives their frequency of visits without impacting on the amount that they visit existing stores. So if you look at the very most recent quarter, quarter 2 of 2025, we studied about 600,000 customers through the app who had been with us on the app for a couple of years. They were kind of mature customers, if you like, and could be seen in a like-for-like sense across both years, and it's the same population in both years. So they've been with us throughout.
And if we looked at the customers who visited a new shop, and looked at their behavior a year before, and their behavior this year, they actually visited the new shop an extra 1.8x in the quarter, but they at least maintained their visits to the existing shops. So [ last ] year, they were visiting 13.5x in the quarter in the existing estate. They visited those same shops 13.8x.
Those customers who didn't shop the new shop, their behavior was exactly the same. They visited 11 shops that quarter and they visited 11 shops in the same quarter this year. So again, some evidence that effectively becoming more convenient as long as you are careful where you put those shops, becoming more convenient can increase the frequency that people come.
And there's capacity for this. I mean when we did the Capital Markets Day back in 2021, we shared the frequency of visit to Greggs. And on average, that was 13x per year across our customer base. Best-in-class, which is a well-known fast food provider, was 23x. So in terms of the capacity of the market to -- for consumers to visit a brand more often, we felt there was plenty of headroom.
Now you might be looking at these and thinking, well, that's 13x in a quarter. App customers tend to be our top quartile customers. And therefore, as we shared back at the time, their frequency is actually much higher and typically is about just over 50 times a year. So they're kind of weekly customers, if you like. And that's the sort of people we've been able to study here.
So hopefully, that gives you some sort of comfort from an overall point of view as to how we manage the risk of cannibalization. We've got a few catchment illustrations, which I think also help.
So the first one I'll share with you is Newport in South Wales. So the map on the right shows you the area around Newport, which we would consider to be the [ catchment ]. The orange pins show where our traditional shops were back 10 years ago. And so pre-2016, we had a cluster of shops in the center of Newport, and then 2 or 3 out in the suburbs. Since then, we've opened on two industrial estates, a drive-thru, a retail park and an additional suburban high street. So we've taken the 7 shops that we had in 2016, u to 12 shops now.
In theory, if you were to extrapolate the sort of density we anticipate we would have in the U.K. if we had 3,500 shops, then this Newport area has got potential for about 17 shops, and that's just using that average sort of density. Looking then at the performance of the shops within the catchment, the traditional shops, if I can call them that, that we had back in 2016 are delivering an ROI of about 29%. Obviously, they are mature shops, and therefore, they're above the average for our sort of ROI requirement.
But add in the new shops that we've opened since then and the ROI for the catchment goes up to 36%. So you can see the impact that those new shops are having in terms of they are very strong locations. They bring up the average and deliver a very healthy catchment overall. And we're still going in Newport. So this year, we have opened a [ Tesco ] site, a store within store. So we're up to 13 shops now, and I'm sure we'll go much further in time. So it gives you kind of a flavor of just in real terms, what we do in a catchment.
Two more examples. I won't spend as much time on each of them, but just to give you an idea with different kinds of catchments. So here's Bradford. Bradford is interesting because we're very underpenetrated in Bradford. So if I go back, we've got 12 shops now. We had 6 shops 10 years ago, but the population is much bigger, more than 0.5 million. And so in theory, if you apply that same sort of density argument, you could have 29 shops in Bradford, and we've only got 12 so far.
The ROI on the traditional shops is not as strong, so it's 26% across the average of the traditional shops. But again, when you add in the new shops, it takes it up to 36% for the 12 shops overall. So again, those new shops are really adding to the performance in Bradford, and it's got a lot of potential still to go further in the longer term.
And then finally, a more densely populated catchment, which is Coventry. We've always been strong in the Midlands and been strong in Coventry for many, many years. So in the case of Coventry, we now have 16 shops. The density is already one for every 22,000 people. So on our density argument for 3,500 shops, then that suggests 18 shops for Coventry.
Now I think we'll go a lot further because actually in the Northern Scotland, our density, as Roisin will show you later, is more like [ 1 ] to 15,000. So you can go further than [ 1 ] to [ 19 ], but we're already at [ 16 ] there. And again, you see the same dynamic. The traditional shops have a 30% ROI. The catchment overall has 37%. The new shops are improving performance. And again, we've got a new shop this year that's opening in a [ petrol forecourt ], which will take us to 17 shops in the Coventry area.
So I'll leave you to enjoy those at your leisure, but a quick counter through. I think it just brings to life what we're doing within the catchment. You can't look at it shop by shop. You have to look at the catchment. And I think it helps to focus on a geography, rather than thinking about the whole country or one shop brings it to life a bit more.
So skipping on the final slide for me on Slide 16, just thinking about liquidity, tax, dividends, those sort of things. Continues to generate cash. So net cash inflow of GBP 94 million, less than the first half of last year, and that's mainly to do with corporation tax. Last year, we were getting quite a lot of benefit from full allowability of capital expenditure for tax purposes. That's less so this year. And we're in a slight net debt position with GBP 2.5 million of net debt at the half year. So we are dipping into the revolving credit facility as we planned through this peak part of the capital investment cycle.
We've extended that facility out to June 2028. So we've got 3 years headroom on GBP 100 million committed funds. The corporation tax rate, I mentioned earlier, we guided you 26% for the year. We now think 26.8%. That relates to primarily the weakness in the share price. So with the share price where it is, fewer managers are exercising their share options. We get a tax deduction for the exercise of share options. And so that's coming through at a lower level and also at a lower price, and that's made the difference.
So I see that as a short-term impact. It will push up the tax rate slightly this year, but we're still guiding 26% ongoing because we think that will settle in time. And then just to look at earnings and dividend. We've already flagged the earnings at 45.3p. We've maintained the interim dividend at the same level as last year, so 19p dividend at the interim stage, and that's in line with the progressive policy. So we would expect the full year dividend to be the same -- and until we get back to 2x earnings cover.
So I'll pause there. Happy to take questions later, but I'll pass you back to Roisin for now.
Thanks, Richard. And hopefully, that helps to sort of answer some of the questions that I know some of you have had on cannibalization. So let me just spend a few minutes now updating you on the progress we're making as we further develop our multichannel food-on-the-go offering.
So in terms of this slide shows you where we are from a market-leading brand strength and continuing to maintain our reputation for value. Staying focused on the brand relevance is extremely important, and it's great to see that our brand strength continues to be market-leading. We remain the #1 brand for food to go overall. And very importantly, we remain the #1 brand for value.
On quality, we are pleased with our position sitting only behind premium sandwich and coffee shops. And as you can see on the chart on the right of the slide, this demonstrates our value rating at [ 37.9 ]. We continue to be #1 for value, and this rating, as you can see, has been improving despite some of our competitors' ratings falling back. From this strong base, we continue to deliver like-for-like and total sales growth despite a challenging market.
But what's really important for Greggs is that we work hard to ensure we stay relevant and innovate to drive profitable growth. We have a strong track record of this over many years, transforming from a traditional bakery to a modern food-on-the-go brand with more convenient locations. And on this slide, we've just reminded you of some of our key developments in recent years.
So we introduced a delivery service to enable our customers to access Greggs wherever, whenever and however they want it. The development of our breakfast and coffee offers, all at great prices has taken us to #1 in the out-of-home market for breakfast, and #2 for coffee. We worked hard to follow trends, and we've introduced more protein-led hot food lines, and plant-based food options. Hopefully, most of you in this room will have tried the iconic sausage roll.
And we're also now seeing strong growth in the new products that we've launched, such as our [ made-to-offer ] order ice drinks. And in addition to expanding our own retail estate, Greggs has developed a successful grocery wholesale business with Iceland Foods, and we have also grown a strong franchise business, particularly in roadside locations. And neither franchise, nor wholesale feature in our like-for-like sales growth numbers but are part of our total sales growth.
Now our focus on spotting trends and following them fast continues to be a key area of focus for us as innovation continues. So very exciting to say that we are announcing today an extension to the availability of our Bake at Home range, and you will be able to purchase up to 5 Greggs lines in over 800 Tesco branches and online from early September.
In the second half of the year, we will also be trialing a new Greggs concept called [ Bitesize ], and that will serve a narrower range of our iconic products to provide us even more flexibility to get into small locations. We will test this in railway stations and retail parks where we know we already deliver strong returns.
We're also currently trialing kiosk ordering solutions for those customers who want to choose a different way to shop with us. The trials are live in 6 of our shops, targeting both labor efficiency and like-for-like growth. And our menu, which sits at the heart of Greggs, continues to evolve with flatbreads and wraps, made-to-order chicken burgers, mac cheese, ice drinks and lots more to come.
We have a pipeline of new ideas and innovation to continue to ensure we provide our customers with the choice they want at great value, and to enable them to shop with us whenever, whenever and however they choose.
But while we continue to innovate, we also stay focused and are making progress on all of our strategic growth drivers, which we've talked about many times before. We continue to broaden our customer appeal. You may have seen some of our recent [indiscernible] including the wax work of the iconic [indiscernible] at [indiscernible] or some of you might have seen the collaboration last week with [ Lewis Capaldi ] as part of his comeback tour. You might even have queued up to be a [ Lewis Capaldi ], look alike and get free tickets, or the [ Jet2 ] collaboration where we are having a Greg's plane with Jet2 to take customers to [ Narbeea ] for a 3-day all-inclusive holiday, and lots more ways to ensure that we appeal to customers. And there's lots more exciting opportunities in the pipeline.
Now on to developing the Greggs estate, a really important part of the strategic progress. You've heard from Richard that we remain very confident in the unmet capacity for our shop rollout plans, which are continuing to deliver profitable growth by ensuring we are convenient to more customers. We're on track this year to deliver between 140 to 150 net new shop openings, with a focus on the areas in which we are underrepresented, both geographically and by location type.
And then in terms of evening, we continue to be pleased with the steady growth we are seeing in the evening [ daypart ]. It's still growing ahead of the average like-for-like rate, very similar to the sales growth pattern we established at breakfast. We remain confident in this significant long-term opportunity. And the evening food to go market is dominated by grab-and-go and delivery occasions. Therefore, we are well placed to serve those customers, both through walk-in and through delivery.
I'll talk about delivery channels, the digital channels in a few moments, but let me just go on to talk about the estates. So on this slide, you will see us talking about the structural repositioning of the estate continues. As the chart on the slide shows, you can see how the business has been evolving over the last decade to reshape and move into these new catchment areas, ensuring we are well positioned to be more convenient for our customers on the go.
Now if you went back 10 years, then the blue segment would actually have represented 80% of our shop estate, just showing how much relocation means to us. In the traditional estate, relocation is key to our success, and we've relocated 14% of our shops only since 2019. We treat these relocations as new shops. So those numbers, again, do not appear in our like-for-like sales
growth. The relocation brings many benefits. It enables continued shops to significantly increase their sales volume and have capacity for shop growth. It means that we take an experienced team to serve our customers in that catchment. And we stay in the catchment for those customers, but we provide them with an extended range of menu items such as the [ Goojanss ], the Cheese bites, the Mac Cheese. More importantly, it ensures that we continue to provide profitable sales growth.
Our expansion into the underrepresented catchments such as roadsides, retail parks and supermarkets has given the estate greater balance and is accessing strong locations. And as Richard demonstrated earlier, our new shops expand our reach and continue to deliver very strong returns without affecting the existing shop estate.
And why do we have confidence in the market capacity? We know that in the market, a food to go market, convenience equals greater frequency and the app data that Richard shared with you reinforces that. Our successful expansion strategy continues to target areas where we currently have low penetration, most typically remote from our current shop locations. And on the map in front of you, you can see the light green areas where our shop density is lowest, showing just how much opportunity we can still go after. So that's the geographical piece. Then on to the catchments, which Richard talked about.
Our confidence in our new shop pipeline is underpinned by continued success in catchments where Greggs continues to be underrepresented, such as retail parks, railway station, transport locations, roadside, supermarkets and provides us with a clear opportunity for significantly more than 3,000 shops across the U.K. Franchise opportunities continue to expand the reach of the brand, and we now work with 15 corporate partners, helping us reach those catchments that we can't access directly.
The chart just shows you here just how low our current penetration of viable full-service locations is, as well as the progress that we've made over the last 4 years. There is lots more to go after. But we are also working on the flexibility of our current formats. The format flexibility underpins our confidence as we enter new locations and provides even more viable, profitable shop opportunities. We currently operate formats ranging from large drive-throughs and cafes through to very small forecourt shops. And we've got a new format that we are now going to trial called [ Bitesize ] Greggs, which is a very exciting new format. We plan to trial it in 6 locations, and our first opening will be in September this year.
It's really exciting as it increases our opportunities in locations where a full service operation just isn't viable. So it could provide us with even more profitable growth opportunities than the previous chart implied. But at the heart of Greggs is our range. And as I've said previously, we continue to involve the range to make sure that we provide the new exciting products that our customers want, and also extend our reach into the different dayparts, which is critical for us. Food is at the heart of the business and menu development is an absolute critical part of that. We continue to work to make sure that we deliver to customers changing taste and market developments.
Our new [ over ] ice drinks are proving super popular and are now available in over 1,400 shops. This time last year, it was only 500 shops that we had that product in. And our Healthier Choice range is seeing good momentum and resonating well with customers, supported by successful launches of items such as the [ Plenish Ginger ] immunity and the [ Terminic ] Recovery health shots and the fat-free [ Greeksttyle ] yogurt as well as new additions to our sandwich range such as the Korean barbecue chicken flatbread. The constant evolution of our menu makes sure that we stay relevant, excite our customers with new choices, focus on market trends and supports the expansion into new channels and the dayparts that we offer.
So on to digital. Delivery continues to be an important opportunity for us, and we offer the service through both just Eat and Uber Eats. It continues to grow steadily. And our focus really now is on improving the technology we use in our kitchens as we work to drive efficiency and offer an even better service to our customers to drive sales.
Loyalty, we now have more than 25% of shop visits being scanned by customers using the Greggs app, and that's up from this time last year when it was 18%. And we know that customers that use the Greggs app increase the visit frequency, but it also means we get to know them better. It means that we can personalize and we can tailor the offers that we send to them.
And then in-store ordering, we're trialing in some of our shops, ordering kiosks to offer customers convenience that they want to actually make sure that they can place their order the way they want to place it, drive operational efficiency, and really look at does that allow us to serve our queue faster and also drive the average transaction value. That is in 6 of our shops currently.
And then CRM activity, I've talked about that before. It's a key area of focus. It's where we can really understand our customers, we can nudge their behavior, and it allows us to engage with our customers more, and further build loyalty.
I can't do the presentation without talking about our technology investments, really important to us. So our ongoing investment in technology continues to enhance the company's growth capabilities while ensuring the robustness of our processes and driving greater efficiency. We are on track to commence migration to the next version of SAP in August this year, and we are also improving support team productivity by investing in new systems that embrace AI functionality to drive service standards and efficiencies.
Customer-facing technology, I've mentioned, such as the self-service ordering kiosks will offer alternative service options to our customers. And in our shops, technology is helping to automate tasks and drive higher standards. Some examples of that, that we've got in place just now are remote temperature monitoring, order consolidation systems and in-store digital assistance to help our teams. And we will continue to focus on CRM and data analytics to support right decisions all across the business.
Rich has talked about our capital investment and obviously, Derby and Kettering are a critical part of that. So to support our growth plans, as you know, we've invested further supply chain capacity, primarily focused on two new brand-new state-of-the-art facilities in the Midlands. And great news, both sites are on budget.
Our new Derby site will mirror our Northern frozen manufacturing and logistics campus at Balliol Park, including an automated cold store, but with the addition of automated picking of products to shop level. The site is now built, work is progressing to install the automated logistics solutions and the first production line, and we're on track to open Derby in the first half of next year. The site will be a consolidation point for our Frozen Food Logistics in the south of the U.K. as well as increasing the capacity of our radio distribution sites by supporting them with upstream picking. The manufacturing space that we'll have there will be developed progressively as required to meet future demand.
As a team, as an operating board, we visited the site a few weeks ago. I have to say we were extremely impressed by both the pace and the quality of the build, but also the robotic solutions being implemented. So it's a massive thank you to the team, really is a great team effort.
And our new Kettering supply site will be a national distribution center for the storage, picking and distribution of chilled and ambient goods. And that site is currently in build phase, with a planned opening in the first half of 2027. Both sites will also provide white space to develop future logistics and manufacturing capacity if required.
And why are we taking that approach to expanding? Well, actually, this approach to capacity expansion reduces the labor intensity in our supply chain. It will deliver a stronger financial outcome than simply building additional radial distribution sites to match estate growth. We will benefit from productivity improvements from automation and the scale of the operation that we will have in place, and we'll increase the throughput of the capacity of our existing radial distribution centers, and they will still continue to deliver directly to our shops.
And then just on to ESG and our plans there. We continue to pride ourselves in doing the right thing with significant focus and progress on our commitments to the Greggs pledge, which is our approach to ESG. We're actively engaging now with a broad range of stakeholders to help us shape our future priorities beyond the current 2025 plan.
So just finally, on to outlook. It has been a challenging start to 2025, but we remain clear on the strategic opportunities that lie ahead. Hopefully, as you've seen in the presentation, we remain very disciplined on our estate expansion and are focused on innovation to make Greggs more convenient to more customers.
Outlook, as Richard says, for cost inflation is unchanged. Great progress has been made in building the supply chain that I've just alluded to in terms of Derby and Kettering. And the Board's outcomes for the full year outcome remain consistent with the update we gave on the 2nd of July.
So in summary, in a challenging market, we continue to deliver both like-for-like and total sales growth, and make progress against our strategic plan, and have very strong brand health metrics.
So on that point, I will now pause. Richard and I will take questions. I will aim to coordinate the questions in the room, and Richard will aim to keep us up to date with the questions that are coming through online. Thank you.
And there are a few hands up [indiscernible]. I will start here, [ Jackson ].
2. Question Answer
Matthew Abraham from Berenberg. Just first question, just to start us off. Do you mind just giving us a view of like-for-likes over July since we heard from you last? Just wondering if the cool weather that Richard referenced has assisted?
Yes. So I think what we've seen is probably alluded to what Richard said earlier. So it's still been a soft month for us in July. And you see a direct correlation on a hot day, our performance falls back. On a cooler day like we've had the last few days, our performance is stronger. So it directly correlates with that sort of weather temperature.
We see that when the temperature goes above a certain amount, once it gets to sort of 28 and above, then actually we just eat less, and we continue to see that pattern through July.
Okay. And whilst weather has clearly been a factor, how much of the deceleration in like-for-likes should we attribute to that price increase that was introduced in May?
And then I guess the second part of that question is, how do you think about pricing going forward? And has that evolved following the weaker like-for-like trend that you saw following that pricing increase?
Yes. So what we can do, I guess this is where your app data is very powerful because actually, you can study the customers that Richard talked about earlier. You can study their behavior and what they buy in the basket before you put through any price rise, you can then study their behavior afterwards. We haven't seen any impact at all in terms of that pricing.
Value remains extremely important to us, however, so I don't think we ever put price rises through, and not be concerned about does that have any impact at all on consumer behavior. What we will do on a monthly basis is we will benchmark each part of our basket against our competitors. So food-on-the-go sector and the supermarkets to make sure that we continue to follow those value credentials. And then we will monitor the customer behavior. We do that through the app data. We can see it in our sales numbers in terms of the products that we're selling, but we also look at any customer complaints that come through. Some of those come directly to me, some of those go to customer care. So we have a number of data sets that we will continue to look at.
And then if you look at value in the marketplace, we have still got headroom in a number of areas where we continue to be the market leader on value, but we want to continue to hold that spot.
I think what's pleasing when you see the data points that we showed you earlier, our value trend has been improving, and we've seen some of our competitors slip back. We do know that in the market, it can be challenging around people putting through promotions, but that's a little bit of high low pricing. We take the view we want to be the brand that people can trust, so making sure that we offer that great value all through the year is really important to us.
Okay. Great. And one more, if I may. So the second half skew for store openings, you've spoken about it a bit today.
What percentage of the stores that are needed to open in the second half have secured locations? And can you just give a bit of a mix breakdown of where those locations will be?
So the locations will continue to be in the underrepresented catchments. So it will be the supermarkets, it will be roadside, it will be retail parks, and it will be Southern biased.
Probably in terms of confidence. I mean, when you're in the year, you are fairly confident, you're only 90% confident. The things that could change it is if it's a new build site. And sometimes what we find the -- as we get into November, December, we try and protect December. So if we've got a site that looks as if it would open, maybe the second or third week of December, we sometimes put that into the following year. And that can be as simple as the build hasn't yet got all of the communication lines that needs to go in to make sure that customers can pay in a seamless way.
So there's small issues that can affect you, but we're very confident for this year. And we're confident in the pipeline for next year because when you look at doing your property deals, you normally look forward about 18 months, and you've got a degree of confidence that you've either done a deal with a property developer, or you've done some deals with your landlord. So we remain fairly confident for the 18 months pipeline for this year, very confident.
We'll go to Ben.
Looking after today's H1, I think the implication is you've got to have a sort of broadly flat profit in the second half. When I look at your bridge in H1, it doesn't feel like the costs are going to relent much. The gross margins of the momentum there seems to have stalled a bit.
So what have you got up your sleeve in the second half other than softer comps that can give us some reassurance that you've got the second half in the bag, I guess?
Yes, I don't think we would ever claim to have anything in the bag, frankly, Ben. I mean, at the end of the day, it depends on the market, doesn't it?
I mean, I think we've demonstrated that Greg's performance has been strong relative to a very weak market. The latest [ Circana ] data suggested the market shrunk by 1% in the 12 months to June. So I guess we're looking for an improvement in the consumer, and consumer confidence has been fragile. People are nervous. They're saving rather than spending. So I think there are things that we can do, and Roisin's given you a few clues there about the very strong pipeline of product innovations that keep coming. She's really told you about those which are already in the market, but inevitably, there are more coming that we haven't yet told you about.
I've tried to demonstrate to you the positive impact that our shop opening program is having on the estate. So all of those things are positive. But at the end of the day, you also need the market itself to be supportive, and it's been going through a sort of like a nervous phase over the last 12 months, and we're still in that.
I guess that's the issue, though, is that -- I mean, is it ultimately -- and this is more of a sort of broader question. Is it really good enough to be tracking the market in this environment? You probably really need to be getting market share, but it doesn't really feel. And you've said it's not a cannibalization problem. You said it's not a market share problem. You said it's not really the prices that you put through, but it doesn't really feel like you're really going all guns blazing on the volume.
So I mean, is there something more fundamental that needs to change really at the end of the day?
So probably, if I think about market share on that, we are outperforming market share in terms of our food to go competitors from the latest Circana data that we have seen, and we have moved forward in every daypart. So that's a positive for us.
I think what you have to bear in mind is that we are in a world of very challenging market conditions. So you just have to look at some data points such as the current consumer confidence indexes, which continues to move back and stays low. I think you can then look at areas such as the disposable income tracker. And you can see from that, that the bottom 2 quintiles are actually under pressure. And then you look at some of the data points that are out there around the consumer currently saving and not spending, then there's a sort of plethora of issues that you're having to fight hard against.
I think what's important to us is against the competitors, we are doing well. And then I think back to this point of innovation, we're never resting. So whether it's menu innovation, whether it's format innovation, whether it's kiosk self-service, I guess, making sure we're constantly spotting the market trends. We are looking to see what the consumer is looking for, and then we are aiming to deliver it.
And what you probably don't see is the numerous amount of trials that we're doing constantly because actually, the great thing about having 2,649 shops, you can do a trial in 10 shops. You keep it below the radar. If customers start to buy that product, if customers like that service style, you then start to roll it out. And some of that's in place just now with things that we're doing on technology, back of house with our teams. But you sort of try and prove it. Once you prove it, you then roll it out. So we're definitely not standing still. We're doing lots, but it is a tough market.
Comes through Richard at the front.
Richard Taylor from Barclays. I've got two interlink questions on the high street estate, please.
Looking at Slide 7 and also 18, my question really is what would happen if we extended the analysis to put in supermarkets on the comp group, or eating at home? I can understand why you're gaining from food-on-the-go, but do you think you're losing share to at home and supermarkets? And if so, any thoughts in terms of pricing that in response?
Secondly, thank you for the cannibalization analysis. An additional area I wanted to ask about was the high street locations where there's been no net change in the last decade or so. I know there's been churn with the estate, but the net estate stayed broadly similar. Just given some of the comments you made this, morning and especially that travel is performing better than high Street, do you think that the size of this estate needs to fall over time rather than just stay steady?
And then finally, a totally different question on kiosk ordering. It sounds like very early days, only 6 stores, but just keen to hear the early learnings here. And any color you can give on labor to sales ratios in those stores? And do you think it's inevitable that the entire estate gets this finally?
Okay. Let's -- there's a lot to get through there, Richard. If we start with the slide, Page 7, the reason supermarkets aren't on there actually is because you cannot pull out if you put supermarkets on, it's the whole grocery supermarket shop, so it just does not make sense.
I have to say we watch the supermarkets carefully. Our aim is not -- so our aim is to be in line with supermarkets on price, but with a significantly better quality product. And if you think about the products that we have in our range, it's those added value products that supermarkets cannot deliver. So it's having the hot wedges, the hot chicken [ goojans ], the ice [indiscernible], everything that's on trend and the customer is buying more into. So we see our competition against the supermarkets. It's very much about making sure we have got added value, but we do watch them relentlessly.
So Richard alluded to what else are we doing in terms of our range. We know that snacking is a key part of the supermarket range. So you will see over the next few months, more snacking products that we will put into our range, and that will allow customers to add on those products and build a bigger lunch deal, which again starts to replicate some of what the supermarkets are doing.
In terms of your question about high street locations. Yes, it's an interesting one. So for us on shop locations, and I probably should make the point, this is never about a race on shop numbers, and we are very clear, Richard and I with the team at Greggs. This is about finding those profitable shop locations. We're a leasehold business. So actually, we have great flexibility.
If we look at a high street location and we believe that's not a viable opportunity for the future, we just look at when that lease is coming out, and we will either get out of that catchment, we will relocate in that catchment or in some cases, a recent example is actually in [ Hinkley ], we've actually gone from 3 shops down to 2 shops, because actually, we believe that was a more efficient, more profitable way to serve that catchment. But we won't come out of high streets altogether because as Richard has shown, they are very profitable locations.
What some of these suburban type high street locations also do for you is they allow you to service the different channels. So they really open you up to delivery. And we know that we think about the evening daypart. Just now we are doing well on the walk-in part of the evening daypart. We know that we need to do better on the delivery part of the evening daypart. But those high street suburban locations are extremely important to us.
And then final question on kiosk. I don't have much to tell you other than a significant proportion of our customers are lending themselves to wanting to try the kiosk technology. What I would say just now, it's only 6 shops, and we do have a host in each of these shops. So we have a host that stands at the kiosk location just to help navigate those customers, but also really importantly, you cannot be getting the feedback at that point of pressing the screen around what the customers like and what they don't like, and then we can start to evolve the look and feel.
Others out there have been doing kiosks for a long period of time. So I guess the benefit we've got is we can watch and see what they've done on their kiosk screens, and then we can try and copy in the Greggs way, and maybe fast forward some of the learning that they've had. If our customers decide that they want to use these kiosks, then we would look at our rollout plan. I think what I'd say is there's probably certain location types that will lend itself more to having a kiosk somewhere that you want to go fast, in and out quickly. So transport locations, busy footfall areas. There could be some high streets and suburban parades where actually they either at the very end of the rollout, or maybe we don't get there because actually it's not worth it. So we'll try and make the right decisions again depending on what we see.
The one real piece that I am -- well, two probably key pieces I'm excited about kiosks. One, it starts to split the queue for you. So one of our issues can be we have long queues, people peel off. Actually, if you have different ways to service your queues, that is a real benefit. And then we do know that you can drive average transaction value through the kiosk. So there's a couple of reasons why we're excited, but I wouldn't disclose anything yet because it's too early.
Kate?
Kate Calvert from Investec. Three questions from me. The first one is how much of a negative mix impact on gross margin was there in the first half, in terms of the hot weather impacting the high-margin categories?
My second question is in terms of outlook for cost inflation going into FY '26. Do you have any sort of early thoughts on that?
And the third question is on the wholesale deal with Tesco. So the deals you got with Tesco and Iceland, are there any restrictions on selling to other players as well?
So I'll take the third one, and then I'll hand over to you for one and two.
Yes. So the mix question, there is a mix effect when we get hot weather. So we see reduced demand for bakery goods fundamentally. And so there is some pressure on margin because they're the things we make ourselves. Therefore, we've got the supply chain, the fixed cost.
The mitigant is ice drinks, which are very attractive margin and obviously go through the roof in times like that. So there is some swing around. We haven't pulled it out as a particular factor. But obviously, there was some impact from that. And overall, it was a negative impact. So I think the fact that the gross margin held up pretty well in the first half despite that was a positive.
The second question, Kate, was remind me?
Outlook for FY '26.
Yes. I think there are two big areas where we see cost inflation. One is food and packaging and the other is labor cost.
Food and packaging, everything I read suggests that we might see a less inflationary environment in 2026. So we are hopeful that, that's the case. But it is dependent on labor costs as well because a lot of what you're seeing in food inflation is because of the processing cost of foods and the labor cost going into those. So I guess we're waiting to see what the minimum wage does. It will be announced in the autumn for application next April. And I think if there was some relief on that, that would be helpful. But I don't think we can guarantee that. And there haven't been too many clues really as to what's coming.
So we've seen labor inflation for a number of years now, but I think hopefully, we'll see a bit of relief on food inflation at least.
And on Tesco, we -- for the next 12 months, we will simply be supplying Tesco and Iceland. And that's actually partly to make sure that we can see exactly what happens through this period. We've gone with 5 products currently in the Tesco range, and we just want to see have we chosen the right 5 products and are there other opportunities beyond that.
And Richard is there anything online that you need to?
Yes, there's a couple -- sorry, [indiscernible], we'll come to you in just a second. I'll just cover off a few. There's a few good questions coming in.
One from Simon who says, franchise shops, why only net 3 in the first half?
We did close a franchise relationship, which took out about 10 of our franchise shops. We terminated that at the end of the year. And consistent with what we do with the estate overall, we are pruning the estate. We'll close about 70 shops this year. It was unusual to terminate the whole relationship, but that was the right thing for the brand. And therefore, that's why there's a small increase in net franchise shops in the first half. You'll see a lot more in the second half.
It also asks about operating margin in the first half is -- operating margin was 6.9% and Simon is asking, would it stay that way in the second half? Or is there a reason to believe it would go up?
Well, the headwinds I showed you to the first half margin are one answer to that, and there were some one-offs in the first half, which we don't expect in H2. But there is also a seasonality to our margin first half to second half. So we traditionally have a stronger margin in H2. That's driven by the seasonality of sales. It's driven by where the school holidays fall. And also from a cost point of view, there are more bank holidays in the second half of the year, which result in premium pay in our supply chain. So a few factors that go against that -- sorry, more in H1 than H2.
And just to cover off a couple of other quick ones. [ Sulman ] says, given the substantial decline in the stock price, wouldn't a stock buyback be a good use of capital?
Yes, I agree. I think it would be. And if we weren't already committed on the cash, I think that's something we would absolutely be looking at. But what we won't do is go out and borrow money to buy back shares. So in different circumstances, I would absolutely agree with that.
And Ruben?
Just one for me. So Ruben Pathmanathan from Peel Hunt. In terms of return on investment, how does it differ between the franchise stores and the company-managed stores?
And in terms of the case study you showed, particularly for the Newport example, how many of these new stores were franchised stores?
Yes. There weren't too many in the Newport catchment actually as it happened, Ruben. The -- if you look beyond there, typically, if you close in on an urban catchment, you don't get as many of the franchise stores as if you look more broadly on the arterial roads and obviously, the motorways as well with [ Moto ].
The answer to the question on return on capital is they're relatively similar actually. So although it's a lower capital investment for us when it's a franchise store, the return is also proportionately lower. So they tend to be fairly well aligned. And from time to time, we've published the average new shop return for a franchise shop and a company-managed shop and showed that we get very similar ROI.
Richard Stuber from Deutsche. Just a few from me, please.
First of all, in terms of the full year cost savings, I think you did GBP 3.7 million in the first half. Could you say what you expect the full year cost savings to be?
Second question on the Greggs [ Bitesize ]. Could you just talk about sort of how many would you expect Greg's Bitesize to be of the total estate -- and any sort of early ideas in terms of the economics? So are they sort of sort of half of the revenue, but the same sort of return on investment? And presumably, these are all incremental to your sort of 3,000 target?
And the final question is, in terms of the Tesco contract, could you give an indication roughly of the potential size of that versus Iceland? Is it going to be much bigger than that? Or at the moment, it's -- again, it's just sort of fairly small and incremental?
I'll let you start with the full year.
What was the first question?
Full year cost savings.
Full cost savings. Yes. So we set a management target, typically, which is in the range of sort of GBP 5 million to GBP 7 million for a full year. I think there's probably more momentum in it than that. We delivered GBP 11 million last year. So I think -- and particularly, management are very focused on cost efficiency at the moment. So we've actually -- although that's the official target, we've driven the team harder than that, and we're very focused on delivering more than that for the full year. So I suspect it could be sort of more in the direction of what we achieved last year.
In terms of [ Bitesize ], we've not got any up and running just now. So what we see [ bite size ] as being an opportunity will not replace viable full-service Greggs. So that is -- our ambition is still -- and the numbers that we're talking about, more than 3,000 shops across the U.K. is still full-service Greggs opportunities.
What [ Bitesize ] will do for us is there are some opportunities that come up, particularly in railway stations where you just cannot get -- you can only get consumer space, you cannot get any back of house space. What [ Bitesize ] will do for us is it will allow us to go into those locations. We will service a much narrower range of products. So it will be our drinks, our hot drinks, potentially our ice drinks, it will be our [indiscernible] and it will not be our sandwich range. It will be some of our sweet range. And therefore, from our returns, it should be very strong.
We've not trialed any yet. First one or two openings will be in September. Once we've got 6 under our belt, we'll then sort of start to understand. It won't replace the ambition to get to beyond 3,000, but it may give us other viable opportunities that we've looked at just now. So the chart that I showed where I showed what the opportunities were in places like [indiscernible], industrial locations, that's all predicated on a full service shop. Actually, if we can come up with this format and make it work, there will be significant other opportunities that aren't currently in that chart.
And then Tesco. So interestingly, on the Tesco piece, we are going into 800 of their larger shops across the U.K. Iceland, currently, we are in about 1,200 of their shops across the U.K. Iceland are actually the #1 in the market for frozen and savory products, which is interesting if you think about the size of the supermarkets. Just now we've been quite prudent in terms of what we believe that we'll be able to sell through Tesco, and they have done the same.
I think we will do a lot of activation and lead up to the 8th of September, and we'll see where it goes in terms of the volume. And then I guess, if you look at the Tesco state, we're starting in 800 of the largest shops. They have got over 3,000 shops across the U.K. So if we can prove the concept and it does well, then I guess the conversation will be where would you roll out beyond the first [ 800 ].
It's Conroy Gaynor from Bloomberg Intelligence. So just going on the like-for-like volumes. I mean, Greggs has been through, say, difficult times before with respect to the consumer. And I think the story has always been we may lose some people at the bottom end, but we also get the trading down effect because of our value brand.
So why do you think the trading down impact maybe isn't playing out quite so prominently this time around? So that's the first one.
And then the second one is just going back to the kiosks. Why is now the right time? Is it a case of maybe your hand has been forced a bit because of the higher labor costs?
So start with the trading down. I think we are still seeing customers trading down out in the market. So I think it's probably -- there are a variety of factors in the market conditions just now and a variety of data points rather than simply just that trading down impact.
So if I look at our market share and the robustness of it, that gives me confidence that people are trading down or trading -- I don't like to talk about trading down, trading into Greggs in terms of that quality and value proposition. But I think you just need to look at the disposable income trackers, consumer confidence and saving not spending. And that says there are other effects going on just now.
There's been a lot of reports published in the last few weeks talking about the fragile customer, the cautious customer and the fact that potentially, if you look at the bottom two quintiles on the -- as the disposable income tracker, we probably aren't eating out at all out of the home. They're probably making at home, having breakfast at home. So again, that shifts the dynamic. So therefore, you're having to fight hard for less footfall that's out there in the market. But the fact that our market share has stayed robust says that we are continuing to win in that marketplace.
And then on kiosk, I mean, it's -- so we actually have trialed kiosk before, we trialed it back, and I think it was 2019 in a shop up in [ Cobridge ] just outside Glasgow. We got some of the proposition working. We didn't get the payment and the loyalty proposition working well at all. So we decided to fold it. I think our loyalty proposition now and the strength of technology that we've got in the business says, actually, we believe we can do a better job of it than we previously could have done.
I think your point on labor costs, absolutely. So if I think about -- you're always looking for the opportunities to structurally change how you run the business and try and focus on actually, let's try and make sure we get the right labor cost to make sure we can continue to deliver value to the customer.
And then we've always had this little -- this view of the sort of secret sauce of Greggs is partly that personality being served at the counter. We still believe that's the case. I guess when you just look at some of the demographics coming through, and some of the trends around Gen Z, actually, they look for less of that interaction and more of that tech serving their needs. So therefore, if we look about the customer of the future, we're trying to make sure that you can choose how you'd like to be served at Greggs.
So you can still go to the counter as we see in the trial shops. A lot of customers still choose to do that. But you can also go to the kiosk as well. And then I wouldn't underestimate the complexity of a kiosk in a Greggs because we are very different to McDonald's where everything is behind the counter. For us, you pick up some of our range, and you order some of our range at the counter. So what you have to do is you have to make sure that your kiosk is capable of being able to allow the self-service customer to use it, and also the kitchen management system that provides the product in time for the customer having placed their order.
So there's more complexity in our shops than simply if everything is behind the counter.
[ On account ] of time. I think we've probably got time for another couple. Sreedhar?
Maybe just to follow up, a couple of sort of numbers-related questions and a bit more bigger picture.
June impact, I mean, you showed GBP 39 million operating profit growth from like-for-likes. Was there -- is there a way for us to think about what would have been clearly a negative impact from June? GBP 3 million, GBP 4 million, GBP 5 million in that sort of range? Is that a reasonable thing to think about?
Secondly, I guess, in terms of your outlook going back to perhaps Ben's question more obliquely, what sort of like-for-likes are you sort of embedding into the outlook that you're talking about today for the second half?
And lastly, I think it's clear there's a lot of innovation going on. Can you talk about innovation versus complexity, both in the supply chain and in the stores? I guess, is that making the business more difficult to forecast, and maybe more volatile with weather? Is that introducing sort of new things to the mix that you were unable to really kind of see as well as you did in the past, perhaps?
Sure. Let me start with innovation, and then I'll hand over to you.
So I think actually, the question on innovation is simplicity, not complexity. So if I look at where we started to -- we were running hot in the capacity in the supply chain a couple of years ago, actually, we had introduced a lot of complexity in our picking operation and supply chain because we just didn't have enough space to service the shops.
Now that we've got Birmingham and Amesbury up and running, that complexity has gone. Having been to Derby and seen it recently, the automated robotic solution that we've got there will make our operations significantly simpler. Simpler and it doesn't just impact Derby because Derby will do the upstream picking for our regional distribution centers, what it means is in those sites, they will just have to cross stock and add a small number of products to the stack. So actually, we will move -- we should move to a much simpler and less complex supply chain than we've currently got just now. But what we will still do exceptionally well is that daily delivery to our shops. And so therefore, we won't stop the sort of how we service our shops, but everything upstream will become simpler.
In terms of our shops, we are very careful when we roll out something like ice drinks, and that's a very easy one for our shops to do. So that's why the rollout has gone from 500 shops to over 1,400 because we know our shop teams can deliver it very well. It adds to like-for-like, adds to sales growth, and it helps the profitable returns on that shop.
Something like made to order, we are much more cautious. So made to order, we've got in 340 of our shops just now. And the reason for that is not all of our shops have got the kitchen facilities behind the scenes. So we won't roll out to a shop if we believe we will make it more complex to them.
Delivery is probably a good example as well. On delivery, you service catchments. And what we've been doing in delivery is if a shop is below a certain sales level, we've been taking delivery out of that shop and giving the volume to another local shop, which again makes it simpler for the shop team. Because if it's a growing channel over a certain level of sales, you can deliver it better. So I have to say it's innovation to try and make sure that we are doing the right thing for our shop teams.
Some of the tasks that we're currently focused on just now are things like remote temperature monitoring. So would you believe that across our shops, they need to take something like 3,000 temperature checks on a monthly basis. We've got a trial going on just now that removes all of the temperature checking of equipment, and it would only be food products and the teams need to temperature. That removes a massive task from our team.
We talk about something called cognitive load. You try and just reduce how much the team member has to think about. So our quest on innovation is simplicity, not complexity.
And just going back to June. Yes, June -- I mean, June hit us much harder than we're expecting. I mean it was close to GBP 5 million in terms of the contribution impact of the slower trade in June versus what we had planned for. So that was the trigger really for the profit warning that we put out at the start of this month.
Looking forward, we, at that time, built in some cover for the summer because we could see already that July had suffered from the same conditions as June was. So we're building a lot of caution over the summer and really expect to start making some like-for-like progress again through the autumn. So that gives you a flavor of the shape of what we're expecting anyway, Sreedhar.
Quickly I'll take one online because just to be fair. Bradley asks, has the engagement with ice drinks been mainly inside the meal deal?
Only recently, I think we -- so far, ice drinks have been all outside the meal deal. We've just started to include it, I think, the lunchtime deal.
We have. We have. We just started to include the lunchtime deal, and we've just started to include it as part of the app sign-off where you can choose your free product to be the ice drink.
And in terms of daypart behavior for ice drinks, probably afternoon biased, I would say, and again, temperature related, obviously.
And interestingly, the sort of top-selling product is the iced coffee, which sells well in the brick deal as well because that's a product people.
So last question, we will take from Andy. If there are other questions, apologies, but we'll try and Richard and Dave will probably stay behind for a few minutes after the meeting. But Andy, we will come to you.
Last questions. First one, just following up on Richard's one on share versus supermarkets. I know you understand the complexities there, but do you think you are gaining or losing market share or holding market share against the supermarkets in relevant categories? The first one.
Second one, on your YouGov brand metrics chart, we can sort of see, obviously, you've made great progress longer term, but '25 -- FY '25, in particular, the quality and satisfaction metrics were a bit down year-on-year. Any concerns there, or any reasons why you think that might be?
And then the final one, 6 months ago, we were here, and you've been talking about, or you outlined why FY '26 and FY '27, we're going to see incremental margin headwinds of 60 basis points cumulatively 1 year after the other. How does that play through now?
Because obviously, we've got a weather-affected period during this year, which we can't pencil in repeating next year. So presumably, we're not expecting a 60 basis point impact from where we are now. Just what help you can give us on that would be good?
Yes. I think on that, that's a fair assumption is that unless he sees the future. And of course, heat could well be something that we just see lasting for a bigger proportion of the year, couldn't it? I mean that would be, I think, a reasonable planning assumption going forward, but we will have to make sure that our range adapts to deal with that.
So yes, I think the guidance that we gave for '26 and '27 on the margin headwinds from the new capacity still stand and are not connected with current trading.
Sorry, still stand as in we're going to see an incremental 60 basis point hit from where we are now?
Or from wherever we would otherwise be.
Otherwise we would have been?
Because I can't tell you where we'll be next year, but wherever it is, you've got this.
Yes. So just to be 100% clear, it's not where we end FY '25 and then 60 basis point hit on that?
No, no, no. It's from where we would otherwise be with normal trade.
On your other two questions on supermarkets, currently, we can see that we're holding market share. On the food-on-the-go piece, we can see that some of our competitors have lost. So -- but again, that's the most recent 3 months that we got through from Circana just last week. So that's positive for us.
And then on the YouGov survey, there's actually a new entrant into the YouGov survey. So that's what's changed some of the quality perception. So a new entrants come in and they've gone to the top by quite a sizable level. So therefore, it just pushed the rest of us down a little bit on those quality metrics. So nothing that we're worried about.
What I would say, though, is that we continue to track that metric because as you introduce new items, you want to make sure the customer is seeing that, that's a great quality product.
Thank you for the time. Sorry, it was a little bit rush there at the end. I think I need to go to a press call, but Richard and Dave will stay around for any quick questions. Loved to see you all. Thank you.
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Greggs — Q2 2025 Earnings Call
Greggs — Q2 2025 Earnings Call
📊 Quartal auf einen Blick
- Umsatz: Gesamtumsatz +7% YoY; Company-managed like‑for‑like (LFL) +2,6%; Franchise LFL +4,8%.
- Operativ: Operatives Ergebnis £70,4m (−7,1% YoY); Vorsteuerergebnis £63,5m (−14,3% YoY).
- Ergebnis/Aktie: EPS 45,3p; Interim‑Dividende 19p (unverändert, progressive Politik).
- Nettoöffnungen: 87 neue Shops H1; Ziel 140–150 netto für das Jahr.
- Investitionen: CapEx H1 £172m; Jahresziel ~£300m; Nettoverschuldung leicht bei £2,5m (RCF bis Juni 2028 verlängert).
🎯 Was das Management sagt
- Estate‑Wachstum: Fokus auf unterrepräsentierte Catchments (Roadside, Retail Parks, Supermärkte, Transport); Shopöffnungen sollen zusätzliche Frequenz bringen, Cannibalisation soll gering sein.
- Supply‑Chain‑Invest: Derby und Kettering (Automatisierung) zur Kapazitätserweiterung; Ziel: geringere Arbeitsintensität und bessere Margen langfristig.
- Innovation & Digital: Produkt‑Innovation (Ice‑Drinks, Bake‑at‑Home mit Tesco, Bitesize‑Format), Ausbau Delivery und App‑Loyalty (Scanrate >25%) zur Frequenzsteigerung.
🔭 Ausblick & Guidance
- Kosten: Weiterhin ~6% LFL Kosteninflation erwartet; Energie und Food/Packaging teilweise abgesichert.
- CapEx & Cash: Jahres‑CapEx ~£300m (Peak 2025); 2026 soll Cash‑Wiederaufbau beginnen, 2027 mehr Optionalität.
- Steuern & Dividende: Jahressteuerquote jetzt ~26,8% (vorher 26% Guidance) wegen geringerer Optionsausübung; Dividendenpolitik progressiv bleibt.
❓ Fragen der Analysten
- Wettereffekt: Juni‑Hitze als klarer kurzfristiger Nachfrageknick (management schätzt ~£4–5m Beitragseinbruch in H1 durch Juni‑Wetter).
- Cannibalisation & ROI: Management präsentierte Catchment‑Analysen (Neueröffnungen erhöhen oft Gesamt‑ROI; begrenzter Umsatztransfer, Shoprelokationen steuern Risiko).
- Kioske & Preise: Frühe Kiosk‑Trials (6 Shops) zur Effizienz/Transaktionswert; Preiserhöhung Mai zeigte laut App‑Daten keine erkennbaren Rückläufe.
⚡ Bottom Line
- Fazit: Kurzfristig belastet Greggs H1 durch Kosteninflation und extremes Wetter; strategische Investments (Flächenexpansion, Automatisierung, Produkt/Digital) sind klar ausgelegt auf profitables Wachstum. Anleger sollten H2‑Like‑for‑likes, Margenentwicklung beim CapEx‑Peak und die Umsetzung der Supply‑Chain‑Projekte beobachten.
Finanzdaten von Greggs
Umsatz
Der Umsatz stellt die Summe aller Einnahmen eines Unternehmens z. B. für dessen Produkte oder Dienstleistungen dar.
Umsatz (TTM) einfach erklärtDirekte Kosten
Direkte Kosten sind die Kosten, die direkt im Zusammenhang mit der Herstellung des Produkts oder der Dienstleistung entstehen.
Bruttoertrag
Der Bruttoertrag gibt an, wie viel vom Umsatz nach Abzug der direkten Herstellkosten im Unternehmen verbleibt. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der Bruttomarge (engl. Gross Margin).
Brutto Marge einfach erklärtVertriebs- und Verwaltungskosten
Die Vertriebs- & Verwaltungskosten (engl. Selling, General & Administrative expenses, kurz SG&A) beinhalten alle Aufwände für Marketing und den Verkauf sowie die allgemeine Verwaltung des Unternehmens.
Forschungs- und Entwicklungskosten
Die Forschungs- und Entwicklungskosten (engl. research & development costs, kurz R&D) geben Auskunft darüber, wie viel das Unternehmen in die Forschung und die Entwicklung seiner Produkte investiert. Vor allem prozentual vom Umsatz und im Vergleich zu direkten Wettbewerbern sind die Kosten interessant.
EBITDA
Das EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) ist der Gewinn des Unternehmens vor Zinsen, Steuern und Abschreibungen. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der EBITDA-Marge.
Abschreibungen
Abschreibungen stellen Wertminderungen von Vermögensgegenständen des Unternehmens dar (z.B. durch Abnutzung von Maschinen).
EBIT (Operatives Ergebnis)
Das EBIT (engl. Earnings Before Interest and Taxes) ist der Gewinn des Unternehmens vor Zinsen und Steuern, das auch als operatives Ergebnis bezeichnet wird. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von
der EBIT-Marge.
Nettogewinn
Der Nettogewinn stellt den Gewinn oder Verlust nach Abzug aller Kosten dar.
Nettogewinn einfach erklärtaktien.guide Premium
| Dez '25 |
+/-
%
|
||
| Umsatz | 2.151 2.151 |
7 %
7 %
100 %
|
|
| - Direkte Kosten | 829 829 |
8 %
8 %
39 %
|
|
| Bruttoertrag | 1.322 1.322 |
6 %
6 %
61 %
|
|
| - Vertriebs- und Verwaltungskosten | 1.138 1.138 |
9 %
9 %
53 %
|
|
| - Forschungs- und Entwicklungskosten | - - |
-
-
|
|
| EBITDA | 344 344 |
1 %
1 %
16 %
|
|
| - Abschreibungen | 161 161 |
15 %
15 %
7 %
|
|
| EBIT (Operatives Ergebnis) EBIT | 184 184 |
12 %
12 %
9 %
|
|
| Nettogewinn | 122 122 |
20 %
20 %
6 %
|
|
Angaben in Millionen GBP.
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| Hauptsitz | Vereinigtes Königreich |
| CEO | Ms. Currie |
| Mitarbeiter | 33.000 |
| Gegründet | 1930 |
| Webseite | www.greggs.co.uk |


