Edward Goldthorpe
executive
Thank you. Good morning. Thank you for joining us. We're excited to walk you through what we're building at ContextLogic and provide a comprehensive overview of our anchor acquisition, an exceptional business called US Salt.
First, I'll provide an overview of ContextLogic's origins and how it ended up in a unique combination of short-term balance sheet liquidity and billions of dollars in available tax attributes to pursue compelling acquisitions.
Second, we'll introduce the first major building block of the company's strategy, the acquisition of US Salt. And third, we'll walk through the transaction details, the ownership structure and the numbers that shape what ContextLogic will look like once this deal closes, which we expect will be in the first half of 2026, subject to customary approvals and closing conditions.
The story starts with a company that many of you probably remember, Wish.com. At its IPO in 2020, during a peak pandemic e-commerce enthusiasm, Wish was valued at more than $14 billion, but the business model just wasn't sustainable. The company burned through billions of dollars of cash and over time, the underlying economics caught up with it.
Eventually, the legacy Board and management team made the tough but correct decision to sell the business. However, they successfully undertook efforts to preserve roughly $2.9 billion of net operating losses plus other tax attributes. When we, at BC Partners, first got involved in March of 2025, we saw a blank canvas, a chance to build a strategic acquisition-driven compounder with cash and tax attributes from the ground up.
BC Partners committed to purchasing up to $150 million of convertible preferred units. The investment and commitment by BC Partners was led through a private fund advised by BC Partners Credit. Our goal, in partnership with the company, was to review, identify and evaluate strategic opportunities for the benefit of ContextLogic and its stockholders.
Very shortly afterwards, we met with Abrams Capital, led by renowned investor, David Abrams, along with his partner, Raja Bobbili, who you'll hear from very shortly. Since then, our 2 firms have worked side-by-side to structure ContextLogic based on first principles, asking ourselves time and again, how would a company run by owners for owners be designed and be constructive?
What we're sharing today is exactly that, the architecture of our business ownership platform designed to produce sustainable long-term cash flow per share growth. The fundamental principles behind it, aligned incentives, decentralized operations and governance that keeps owners close to the operators are core building blocks, and we're proud to walk through them today.
There are 2 design principles that sit at the center of our business strategy. First, every operating business that ContextLogic acquires will be run in a decentralized manner. Decisions should and will be made as close to the business as possible by business -- by people who actually run it. Corporate exists as a support function, not a command center. Its job is to help the operators not micromanage them.
Secondly, we will only work with top-tier management teams and ensure their incentives are truly aligned with shareholders. This is critical to us. To identify target businesses, we look for 3 clear criteria. First, niche markets. We like markets that are big enough to grow in, but small enough to avoid competitive spotlight. As a general principle, strong businesses in small markets tend to be pretty good businesses.
Second, competitive advantages, what we call obvious competitive advantages, not theoretical or potential future advantages, actual durable competitive strengths and positioning that you can point to and understand.
And third, long-duration assets, businesses that we expect to have a clear reason to exist 20 or 30 years from now. We're building a long-term business ownership platform, not something we hope to flip in a couple of years.
Just as important is what we won't pursue. We're not pursuing big TAMs just because the market size looks impressive on a slide. We're not paying for multiple expansion in the hope that the market rerates the stock. We're not trying to ride earnings momentum or future profitability narratives. We're also not interested in good enough management teams or high growth at any price or loose synergy stories or grabbing whatever happens to be the AI trend at the moment.
We're focused on durable, understandable businesses with real advantages. Our primary goal is to deploy capital into businesses that fit squarely in our strike zone, niche, competitively advantaged, long-duration businesses run by great teams. But when we see unique high-value opportunities outside of that core, such as share buybacks, a special situation, a distressed opportunity or a structured investment, we have the expertise to capitalize.
One of the advantages of having strong cash flow generating base combined with our tax attributes is we expect to have the cash to deploy opportunistically for the benefit of shareholders. Just as we decentralize operations, we also decentralized government -- governance, sorry.
Each operating business will be overseen by its own business oversight committee of the ContextLogic Board, made up of a small group of 2 to 4 Directors. Each committee will work with management to oversee the business under it. The idea is to have governance structure that's small, focused, accountable and ownership-minded.
Capital allocation decisions sit with a separate investment committee of the Board. At the corporate level, we made a very deliberate choice. We are not appointing a corporate CEO at ContextLogic with an acknowledgment that the real CEOs, the people with true authority and accountability, are our leaders running each operating business. Corporate exists to support them, not to sit above them.
What we will have is a very lean but constructive corporate team, a President and a CFO who focus on reporting, Investor Relations and M&A, fully addressing all of the company responsibilities as a public company. My colleague, Mark, has agreed to serve as President, and he will receive no salary from ContextLogic.
More broadly, the majority of our Board at closing will consist of representatives from Abrams and BC Partners, and none of us will receive $1 of Director compensation from ContextLogic. We will complement the Board with our independent and highly experienced Directors. The interest of the Board will be fully aligned with our public shareholders. To reiterate, the guiding principle is simple, ContextLogic will be governed by owners and for owners.
Now let's talk about how we align leaders in an operating business for shareholders. There are 3 components that are tightly linked to value creation: one, base salary, straightforward fixed pay. Number two, annual bonus based on year-over-year profit growth. If organic profit growth is below 5%, the bonus is 0.
Long-term incentive based on profit growth over a 5-year period, not capped and expected to be paid in equity. If a team delivers strong, sustained profit growth, they do very well. If they don't, they don't. For managers, this is really the best of both worlds, private equity level incentives without the forced exit that pushes so many good companies to sell before their time.
ContextLogic will attract operators who want true pay-for-performance and the freedom to build against the backdrop of a long-term horizon and the backing of public capital markets. A big part of our thinking has been shaped by a group of Swedish serial acquirers, companies like Addtech, Lifco and Indutrade and others that you see on this slide.
Over the last 2 decades, these businesses have created extraordinary shareholder value by doing a few things very well: disciplined capital allocation, radical decentralization, tightly aligned incentives. They are proof that you can create a lot of value by adding one good business after another, attracting talented operators, aligning their incentives with shareholders and giving them real autonomy and doing this with consistency and discipline. That process is exactly what compounds into highly compelling results.
Let me close my section with a financial model we've been holding ourselves accountable to. Our true North Star is free cash flow per share. To be clear, by free cash flow, we mean operating cash flow less all capital expenditures. We want to own businesses that can generate -- that can grow free cash flow organically at 5% to 10% per year sustainably over a long period of time.
On top of that, we expect to target acquisitions that add another 5% to 10% growth each year. And importantly, we believe we can do this without needing to issue additional equity. The incentive plan creates 1% to 2% dilution a year, but it's triggered only when the team delivers. It's dilution tied to financial performance, not dilution handed out for free.
So when you net it all out, our target is to compound free cash flow per share growth at 9% to 18% annually. Yes, that's a wide range, but our goal is straightforward to show year after year that this is a repeatable model for the long-term, tax optimized compounding at ContextLogic.
With that, I want to turn it over to Raja Bobbili from Abrams Capital. Abrams is expected to hold a combined equity stake of a little over under 40% on an aggregate basis between ContextLogic and our holding subsidiary, making them our largest equity holder. We are thrilled that as part of this transaction, Raja will join the Board and serve as our Chair. In fact, Raja introduced US Salt to ContextLogic and has been a true thought partner in designing this platform. I couldn't be more excited to work with him and with David Abrams, who also joined the Board.