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📘 Marktkapitalisierung
📈 Was ist das?
Die Marktkapitalisierung zeigt, wie viel ein Unternehmen laut Börse aktuell wert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft Unternehmen in Größenklassen (Large, Mid, Small Cap) einzuordnen und gibt Hinweise auf Marktmacht und Stabilität.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Große Unternehmen gelten als stabiler, zahlen oft Dividenden, wachsen aber langsamer.
- Kleine Firmen können stärker wachsen, sind aber schwankungsanfälliger.
- Die Marktkapitalisierung ist ein guter Indikator für Unternehmensgröße, aber kein Maß für Unter- oder Überbewertung.
📘 Enterprise Value (Unternehmenswert)
📈 Was ist das?
Der Enterprise Value (EV) zeigt, was ein Unternehmen tatsächlich kostet, wenn man es komplett übernehmen würde – inklusive Schulden und abzüglich Cash.
🧮 Wie wird es berechnet?
(= Marktkapitalisierung + Nettoverschuldung)
🏛️ Wofür ist es wichtig?
Der EV ist eine realistischere Bewertungsbasis als die Marktkapitalisierung, da er die Kapitalstruktur berücksichtigt. Er ist Grundlage für Kennzahlen wie EV/FCF oder EV/Sales.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Der Enterprise Value zeigt, was ein Unternehmen tatsächlich wert ist – unabhängig davon, wie es finanziert ist.
- Er ist besonders wichtig für professionelle Investoren, da er eine objektivere Grundlage für Bewertungsvergleiche bietet als die Marktkapitalisierung allein.
- Ein Unternehmen mit hoher Verschuldung erscheint im EV teurer, eines mit viel Cash günstiger – auch wenn sie an der Börse gleich viel wert sind.
📘 Nettoverschuldung
📈 Was ist das?
Die Nettoverschuldung zeigt, wie viele Schulden nach Abzug des verfügbaren Cashs tatsächlich verbleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie zeigt, wie stark ein Unternehmen von Fremdkapital abhängig ist – und wie gut es in der Lage ist, seine Schulden kurzfristig zu bedienen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige oder negative Nettoverschuldung bedeutet hohe finanzielle Stabilität.
- Unternehmen mit viel Cash und geringer Verschuldung sind besser gerüstet für Krisen.
- Eine hohe Nettoverschuldung erhöht das Risiko – besonders bei steigenden Zinsen oder konjunkturellen Schwächen.
📘 Cash
📈 Was ist das?
Der Cashbestand zeigt, wie viele liquide Mittel einem Unternehmen sofort zur Verfügung stehen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Er gibt Auskunft über die finanzielle Flexibilität: Ein hoher Cashbestand ermöglicht Investitionen, Rückkäufe oder Krisenresistenz.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Cashbestand zeigt finanzielle Stärke und Handlungsspielraum.
- Cash kann für Investitionen, Schuldentilgung oder Aktienrückkäufe genutzt werden.
- Allerdings: Zu viel ungenutztes Kapital kann auch auf mangelnde Investitionsideen hinweisen.
📘 Anzahl ausstehender Aktien
📈 Was ist das?
Die Anzahl ausstehender Aktien gibt an, wie viele Aktien eines Unternehmens aktuell im Umlauf sind und von Investoren gehalten werden.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die Grundlage für viele Kennzahlen wie Gewinn je Aktie (EPS), Marktkapitalisierung oder KGV.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Je weniger Aktien im Umlauf sind, desto höher fällt z. B. der Gewinn je Aktie aus – wichtig für Bewertung und Dividendenrendite.
- Aktienrückkäufe verringern die Anzahl ausstehender Aktien – und steigern den Wert je Aktie.
- Kapitalerhöhungen haben den gegenteiligen Effekt: mehr Aktien → Verwässerung der bestehenden Anteile.
📘 Kurs-Gewinn-Verhältnis (KGV)
📈 Was ist das?
Das KGV zeigt, wie oft der Gewinn pro Aktie im aktuellen Aktienkurs enthalten ist – also wie „teuer“ eine Aktie im Verhältnis zum Gewinn ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KGV gehört zu den bekanntesten Bewertungskennzahlen. Es hilft Anlegern einzuschätzen, ob eine Aktie im Vergleich zu ihrem Gewinn eher günstig oder teuer erscheint.
🧮 Berechnung
📊 KGV (TTM) = bezogen auf den Gewinn der letzten 12 Monate (Trailing Twelve Months):🎯 Was bedeutet das für Anleger?
- Ein niedriges KGV kann auf eine günstige Bewertung hindeuten – oder auf Probleme im Geschäftsmodell.
- Ein hohes KGV kann Wachstumserwartungen widerspiegeln – oder eine überbewertete Aktie.
📘 Kurs-Umsatz-Verhältnis (KUV)
📈 Was ist das?
Das KUV zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen – unabhängig vom Gewinn.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KUV ist besonders bei wachstumsstarken oder noch nicht profitablen Unternehmen hilfreich. Es zeigt, wie hoch der Umsatz an der Börse bewertet wird.
🧮 Berechnung
Marktkapitalisierung = 2,95 Mio. € | Umsatz (TTM) = 66,14 Mio. €
Marktkapitalisierung = 2,95 Mio. € | Umsatz erwartet = 97,10 Mio. €
🎯 Was bedeutet das für Anleger?
- Ein niedriges KUV kann auf Unterbewertung hindeuten – oder auf schwache Margen.
- Ein hohes KUV kann hohe Erwartungen widerspiegeln – oder übermäßigen Optimismus.
- Besonders sinnvoll bei Wachstumsunternehmen, bei denen der Gewinn oder Free Cashflow (noch) keine Aussagekraft hat.
📘 Unternehmenswert zu Umsatz (EV/Sales)
📈 Was ist das?
EV/Sales zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen, wenn man auch Schulden und Cash berücksichtigt – es ist eine kapitalstrukturbereinigte Version des KUV.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl eignet sich besonders für den Vergleich von Unternehmen mit unterschiedlicher Verschuldung – sie zeigt, wie teuer ein Unternehmen tatsächlich im Verhältnis zum Umsatz ist.
🧮 Berechnung
Enterprise Value = 33,25 Mio. € | Umsatz (TTM) = 66,14 Mio. €
Enterprise Value = 33,25 Mio. € | Umsatz erwartet = 97,10 Mio. €
🎯 Was bedeutet das für Anleger?
- EV/Sales ist neutral gegenüber der Kapitalstruktur und eignet sich gut für Unternehmensvergleiche.
- Ein niedriges Verhältnis kann auf eine günstig bewertete Aktie hindeuten – ein hohes Verhältnis auf hohe Erwartungen oder Überbewertung.
- Besonders nützlich bei wachstumsstarken, noch nicht profitablen Firmen.
📘 Unternehmenswert zu Free Cashflow (EV/FCF)
📈 Was ist das?
EV/FCF zeigt, wie viele Jahre es dauern würde, bis ein Unternehmen seinen Unternehmenswert durch freien Cashflow „zurückverdient”.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Unternehmen auf Basis ihrer tatsächlichen Cash-Erträge zu bewerten – unabhängig von Bilanzierungsregeln oder buchhalterischem Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriges EV/FCF deutet auf eine günstige Bewertung bei starker Cashgenerierung hin.
- Ein hohes EV/FCF kann entweder auf Optimismus oder auf temporär schwachen Cashflow hindeuten.
- Besonders hilfreich bei reifen, profitablen Unternehmen mit stabilen Cashflows.
📘 Kurs-Buchwert-Verhältnis (KBV)
📈 Was ist das?
Das KBV zeigt, wie hoch der Marktwert eines Unternehmens im Verhältnis zu seinem bilanziellen Eigenkapital ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KBV ist besonders bei Substanzwerten (z. B. Banken, Industrie) relevant. Es hilft Anlegern zu erkennen, ob ein Unternehmen unter oder über seinem buchhalterischen Vermögen bewertet ist.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein KBV unter 1 kann auf Unterbewertung oder schwache Rentabilität hindeuten.
- Ein KBV über 1 zeigt, dass der Markt dem Unternehmen Mehrwert über den Buchwert hinaus zuschreibt (z. B. Marken, Patente, Wachstum).
- Das KBV eignet sich besonders gut für Unternehmen mit stabilen, materiellen Vermögenswerten.
📘 Eigenkapitalquote
📈 Was ist das?
Die Eigenkapitalquote zeigt, wie hoch der Anteil des Eigenkapitals an der Bilanzsumme eines Unternehmens ist – also wie stark es sich aus eigenen Mitteln finanziert.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Eine hohe Eigenkapitalquote steht für finanzielle Stabilität, Krisenfestigkeit und gute Bonität. Sie ist besonders relevant bei der Beurteilung der Verschuldung.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalquote signalisiert finanzielle Stabilität – besonders in Krisenzeiten.
- Ein niedriger Wert kann auf ein höheres Risiko oder eine aggressive Verschuldung hinweisen.
- Wichtig: Die Eigenkapitalquote sollte immer gemeinsam mit der Eigenkapitalrendite betrachtet werden. Nur so lässt sich beurteilen, ob ein Unternehmen nicht nur solide, sondern auch effizient wirtschaftet.
📘 Eigenkapitalrendite (ROE)
📈 Was ist das?
Die Eigenkapitalrendite zeigt, wie effizient ein Unternehmen mit dem Kapital seiner Aktionäre arbeitet – also wie viel Gewinn es pro Euro Eigenkapital erwirtschaftet.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Eigenkapitalrendite ist eine zentrale Rentabilitätskennzahl. Sie hilft Anlegern zu erkennen, ob das Unternehmen eine attraktive Verzinsung auf das eingesetzte Eigenkapital erwirtschaftet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalrendite spricht für ein starkes, effizientes Geschäftsmodell.
- Besonders interessant ist sie bei kapitalintensiven Firmen oder solchen mit hoher Eigenkapitalquote.
- Wichtig: Ein sehr hoher ROE kann auch auf hohe Schulden hinweisen – daher sollte sie immer im Kontext mit der Eigenkapitalquote betrachtet werden.
📘 Return on Capital Employed (ROCE)
📈 Was ist das?
ROCE misst die Gesamtrentabilität eines Unternehmens – also wie effizient es das eingesetzte Kapital (Eigen- und Fremdkapital) zur Gewinnerzielung nutzt.
🧮 Wie wird es berechnet?
Das eingesetzte Kapital ist das gesamte betriebsnotwendige Kapital, unabhängig von der Finanzierungsquelle.
🏛️ Wofür ist es wichtig?
ROCE eignet sich besonders gut für den Vergleich unterschiedlich finanzierter Unternehmen. Es zeigt, wie effektiv ein Unternehmen Kapital investiert – unabhängig von der Kapitalstruktur.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROCE zeigt, dass ein Unternehmen sein Kapital effizient einsetzt – unabhängig davon, ob es durch Eigen- oder Fremdkapital finanziert ist.
- Je höher der ROCE im Vergleich zu ähnlichen Unternehmen, desto mehr Wert schafft das Unternehmen mit seinem investierten Kapital.
- Besonders wichtig ist der ROCE bei Firmen mit hohen Investitionen – z. B. in Industrie, Energie oder Infrastruktur.
📘 Return on Invested Capital (ROIC)
📈 Was ist das?
ROIC zeigt, wie effizient ein Unternehmen das Kapital investiert, das langfristig im operativen Geschäft gebunden ist – unabhängig davon, ob es aus Eigen- oder Fremdkapital stammt.
🧮 Wie wird es berechnet?
- NOPAT = „Net Operating Profit After Taxes“
- Investiertes Kapital = operatives Vermögen abzüglich nicht-verzinster Schulden
🏛️ Wofür ist es wichtig?
ROIC ist eine der präzisesten Kennzahlen zur Bewertung der Kapitalrendite – besonders im Vergleich zur Eigenkapitalrendite, weil es Verzerrungen durch Schulden vermeidet. Er zeigt, ob ein Unternehmen Mehrwert für alle Kapitalgeber schafft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROIC zeigt, wie gut ein Unternehmen mit dem tatsächlich investierten (betriebsnotwendigen) Kapital wirtschaftet.
- Im Unterschied zu ROCE wird nur Kapital betrachtet, das wirklich zur Finanzierung operativer Aktivitäten dient – und verzinst werden muss.
- Besonders hilfreich, um die Kapitalrendite von Unternehmen mit viel „überschüssigem“ Kapital oder zinsfreien Verbindlichkeiten realistisch zu vergleichen.
📘 Verschuldungsgrad (Leverage Ratio)
📈 Was ist das?
Der Verschuldungsgrad zeigt, wie stark ein Unternehmen durch verzinsliche Schulden (z. B. Kredite und Anleihen) im Verhältnis zum Eigenkapital finanziert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Kennzahl hilft, das finanzielle Risiko und die Abhängigkeit von Fremdkapital zu beurteilen. Ein hoher Verschuldungsgrad kann die Eigenkapitalrendite steigern – birgt aber auch erhöhte Risiken bei Zinsanstiegen oder Liquiditätsengpässen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriger Verschuldungsgrad steht für finanzielle Stabilität und Unabhängigkeit.
- Ein hoher Wert kann auf erhöhte Risiken hinweisen – insbesondere bei schwankenden Zinsen oder konjunkturellen Schwächen.
- Wichtig: Immer im Kontext zur Branche und Kapitalintensität bewerten.
📘 Umsatz
📈 Was ist das?
Der Umsatz zeigt, wie viel ein Unternehmen insgesamt mit seinen Produkten und Dienstleistungen verdient – also den Bruttoerlös vor Abzug von Kosten.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Umsatz ist eine der zentralen Kennzahlen zur Einschätzung der Unternehmensgröße, Marktstellung und Wachstumskraft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein wachsender Umsatz zeigt eine steigende Nachfrage und kann ein guter Frühindikator für Gewinnsteigerungen sein.
- Vergleiche von aktuellem und erwartetem Umsatz geben Hinweise auf das Marktumfeld und Analystenerwartungen.
- Wichtig: Starker Umsatz allein genügt nicht – auch Margen und Profitabilität zählen.
📘 EBITDA
📈 Was ist das?
EBITDA steht für „Earnings Before Interest, Taxes, Depreciation and Amortization“ – also Gewinn vor Zinsen, Steuern und Abschreibungen. Es zeigt das operative Ergebnis eines Unternehmens, bereinigt um bilanztechnische und finanzierungsbedingte Effekte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBITDA ist eine verbreitete Kennzahl zur Beurteilung der operativen Leistungsfähigkeit – insbesondere bei kapitalintensiven Unternehmen oder im internationalen Vergleich.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes oder wachsendes EBITDA spricht für starke operative Erträge – unabhängig von Bilanzierung oder Steuerlast.
- EBITDA ist besonders nützlich, um Unternehmen branchenübergreifend zu vergleichen.
- Wichtig: EBITDA ist keine offizielle Gewinnkennzahl – Abschreibungen und Finanzierungskosten werden ausgeklammert.
📘 EBIT
📈 Was ist das?
EBIT steht für „Earnings Before Interest and Taxes“ – also Gewinn vor Zinsen und Steuern. Es zeigt das operative Ergebnis eines Unternehmens nach Abschreibungen, aber vor Finanzierungs- und Steueraufwand.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBIT ist eine zentrale Kennzahl zur Beurteilung der Profitabilität aus dem Kerngeschäft – unabhängig von Kapitalstruktur oder Steuersystem.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes EBIT deutet auf ein profitables Kerngeschäft hin – vor Zinslasten oder steuerlichen Effekten.
- Es erlaubt objektivere Vergleiche zwischen Unternehmen mit unterschiedlicher Finanzierung.
- Im Vergleich mit EBITDA zeigt EBIT bereits den Einfluss von Abschreibungen auf das operative Ergebnis.
📘 Nettogewinn
📈 Was ist das?
Der Nettogewinn ist der verbleibende Jahresüberschuss (oder -fehlbetrag) eines Unternehmens – nach Abzug aller Kosten, Steuern, Zinsen und Abschreibungen
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Nettogewinn ist die zentrale Erfolgskennzahl – er zeigt, wie profitabel ein Unternehmen nach allen Kosten tatsächlich arbeitet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein steigender Nettogewinn zeigt, dass das Unternehmen effizient wirtschaftet – trotz aller Kosten.
- Die Entwicklung des Gewinns beeinflusst z. B. direkt das KGV und weitere Kennzahlen.
- Im Zeitverlauf lässt sich ablesen, wie stabil und profitabel ein Geschäftsmodell wirklich ist.
📘 Free Cashflow (FCF)
📈 Was ist das?
Der Free Cashflow gibt Aufschluss über die echte finanzielle Stärke eines Unternehmens – unabhängig von Bilanzierungsregeln. Er zeigt, wie viel Spielraum für Dividenden, Aktienrückkäufe oder Schuldenabbau besteht.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
FCF reflects a company’s real financial strength – regardless of accounting profits. It shows how much flexibility a company has for dividends, share buybacks, or debt reduction.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow bedeutet, dass ein Unternehmen echte Finanzkraft besitzt – unabhängig vom bilanzierten Gewinn.
- Er ist oft die solideste Grundlage für nachhaltige Dividenden und Aktienrückkäufe.
- Sinkender FCF kann ein Warnsignal sein – auch wenn der Gewinn stabil aussieht.
📘 Umsatzwachstum
📈 Was ist das?
Das Umsatzwachstum zeigt, wie stark sich die Erlöse eines Unternehmens im Vergleich zum Vorjahr verändert haben – tatsächlich (TTM) und auf Prognosebasis (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (Umsatz erwartet ÷ Umsatz Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein wachsender Umsatz ist ein zentrales Signal für steigende Nachfrage, Geschäftsausweitung und Marktanteilsgewinne – besonders bei Wachstumsunternehmen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachstum ist der Motor langfristiger Wertsteigerung – besonders bei Technologie- und Wachstumsaktien.
- Wichtig ist nicht nur das aktuelle Wachstum, sondern auch dessen Nachhaltigkeit.
- Prognosen zeigen, ob Analysten weiteres Potenzial erwarten – oder eine Verlangsamung.
📘 EBITDA-Wachstum
📈 Was ist das?
Das EBITDA-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens vor Zinsen, Steuern und Abschreibungen im Vergleich zum Vorjahr gestiegen oder gesunken ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBITDA ÷ EBITDA Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein steigendes EBITDA ist ein Zeichen für verbesserte operative Ertragskraft – unabhängig von Finanzierungsstruktur oder Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Starkes EBITDA-Wachstum signalisiert operative Effizienz und Skalierung – besonders relevant in Wachstumsphasen.
- EBITDA-Wachstum ist ein Frühindikator für Margen- und Gewinnentwicklung – sollte aber stets im Zusammenhang mit Umsatz und EBIT betrachtet werden.
📘 EBIT Wachstum
📈 Was ist das?
Das EBIT-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens (nach Abschreibungen, aber vor Zinsen und Steuern) im Vergleich zum Vorjahr gewachsen ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBIT ÷ EBIT Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Das EBIT-Wachstum ist ein direkter Indikator für die wirtschaftliche Entwicklung des operativen Geschäfts – unter Berücksichtigung der Kapitalintensität (Abschreibungen).
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Steigendes EBIT signalisiert wachsende operative Rentabilität – auch unter Berücksichtigung von Abschreibungen.
- Das EBIT-Wachstum ist ein wichtiges Maß zur Beurteilung von Geschäftsmodellen mit hohen Investitionskosten.
- Im Zusammenspiel mit Umsatz- und EBITDA-Wachstum ergibt sich ein umfassendes Bild zur operativen Entwicklung.
📘 Nettogewinn-Wachstum
📈 Was ist das?
Das Nettogewinn-Wachstum zeigt, wie stark der Jahresüberschuss eines Unternehmens gegenüber dem Vorjahr gestiegen oder gesunken ist – sowohl tatsächlich (TTM) als auch auf Basis von Prognosen (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (erwarteter Nettogewinn ÷ Nettogewinn Vorjahr − 1) × 100
Der erwartete Wert basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Der Gewinn ist die entscheidende Ergebnisgröße für ein Unternehmen. Ein wachsender Nettogewinn deutet auf steigende Effizienz, stabile Kostenkontrolle und nachhaltige Ertragskraft hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachsender Nettogewinn stärkt die Bewertung, Dividendenfähigkeit und Kursfantasie.
- Stagnierender oder rückläufiger Gewinn trotz Umsatzwachstum kann auf Margendruck hinweisen.
📘 Free Cashflow-Wachstum
📈 Was ist das?
Das Free-Cashflow-Wachstum zeigt, wie sich der freie Mittelzufluss eines Unternehmens im Vergleich zum Vorjahr verändert hat – also der Betrag, der nach allen operativen Ausgaben und Investitionen übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Free Cashflow ist der echte, verfügbare Geldzufluss. Wachstum in diesem Bereich ist ein Zeichen für finanzielle Stärke und steigende Flexibilität bei Dividenden, Rückkäufen oder Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Sinkender Free Cashflow kann auf steigende Investitionen, höhere Kosten oder stagnierende operative Erträge hindeuten.
- Besonders bei Dividendenwerten ist das FCF-Wachstum wichtig – denn Dividenden werden letztlich aus dem verfügbaren Cash gezahlt.
- Ein negativer Trend sollte genauer analysiert werden – er ist nicht zwangsläufig schlecht, aber potenziell ein Warnsignal.
📘 Bruttomarge
📈 Was ist das?
Die Bruttomarge zeigt, wie viel vom Umsatz nach Abzug der direkten Herstellungskosten (Material, Produktion) als Bruttogewinn übrig bleibt – also der „Rohgewinn“ eines Unternehmens.
🧮 Wie wird es berechnet?
Auch: Bruttomarge = Bruttogewinn ÷ Umsatz × 100
🏛️ Wofür ist es wichtig?
Die Bruttomarge gibt Aufschluss über die Profitabilität eines Produkts oder Geschäftsmodells vor Fixkosten, Steuern und Zinsen. Sie zeigt, wie effizient ein Unternehmen produzieren oder einkaufen kann.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Bruttomarge deutet auf starke Preissetzungsmacht und effiziente Herstellung hin.
- Sinkende Bruttomargen können auf Kostensteigerungen oder Preisdruck hindeuten.
- Besonders im Vergleich zu Wettbewerbern liefert die Bruttomarge wertvolle Einblicke in die Geschäftsqualität.
📘 EBITDA-Marge
📈 Was ist das?
Die EBITDA-Marge zeigt, wie viel vom Umsatz als operativer Gewinn vor Zinsen, Steuern und Abschreibungen (EBITDA) übrig bleibt. Sie misst die operative Effizienz – ohne Verzerrungen durch Finanzierung oder Buchwerte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBITDA-Marge hilft zu verstehen, wie viel operativer Gewinn ein Unternehmen aus jedem Euro Umsatz erzielt – unabhängig von Kapitalstruktur oder steuerlichem Umfeld.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBITDA-Marge zeigt starke operative Ertragskraft – unabhängig von Bilanzierungseffekten.
- Die Marge ermöglicht gute Vergleiche zwischen Unternehmen und Branchen.
- Ein stabiler oder wachsender Wert kann auf effiziente Kostenkontrolle und Skalierbarkeit hindeuten.
📘 EBIT-Marge
📈 Was ist das?
Die EBIT-Marge zeigt, wie viel Prozent des Umsatzes als operativer Gewinn nach Abschreibungen, aber vor Zinsen und Steuern übrig bleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBIT-Marge misst die operative Ertragskraft eines Unternehmens unter Berücksichtigung der Kapitalintensität (z. B. Maschinen, Anlagen). Sie eignet sich gut zum Vergleich von Geschäftsmodellen mit unterschiedlich hohen Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBIT-Marge zeigt, dass ein Unternehmen auch nach Abschreibungen effizient arbeitet.
- Sie ist besonders relevant in kapitalintensiven Branchen.
- Langfristig stabile oder steigende Margen sind ein Zeichen wirtschaftlicher Stärke und Preissetzungsmacht.
📘 Nettomarge
📈 Was ist das?
Die Nettomarge zeigt, wie viel vom Umsatz am Ende als „Reingewinn“ übrig bleibt – also nach Abzug aller Kosten, Zinsen, Steuern und Abschreibungen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Nettomarge gibt an, wie effizient ein Unternehmen über alle Stufen hinweg wirtschaftet. Sie zeigt, wie viel Gewinn tatsächlich je Euro Umsatz übrig bleibt.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Nettomarge zeigt, dass ein Unternehmen nicht nur operativ stark ist, sondern auch seine Finanzierung und Steuerbelastung im Griff hat.
- Vergleiche mit Wettbewerbern geben Einblicke in die wirtschaftliche Qualität.
- Sinkende Nettomargen trotz Umsatzwachstum können ein Warnsignal sein – etwa für steigende Kosten oder sinkende Effizienz.
📘 Free Cashflow Marge
📈 Was ist das?
Die Free-Cashflow-Marge zeigt, wie viel vom Umsatz nach Abzug aller operativen Ausgaben und Investitionen tatsächlich als freier Mittelzufluss übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Marge misst die echte Liquidität, die ein Unternehmen erwirtschaftet – unabhängig von Bilanzierungsregeln oder Abschreibungen. Sie ist besonders relevant für Dividenden, Rückkäufe und Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Free-Cashflow-Marge zeigt, dass ein Unternehmen nachhaltig liquide Mittel erwirtschaftet.
- Sie ist ein starkes Signal für finanzielle Stabilität und Ausschüttungspotenzial.
- Wichtig ist der langfristige Trend – sinkende Werte können auf steigende Investitionen oder rückläufige operative Effizienz hindeuten.
📘 Ergebnis je Aktie (EPS)
📈 Was ist das?
Das Ergebnis je Aktie (EPS) zeigt, wie viel Gewinn auf eine einzelne Aktie entfällt – und ist eine der wichtigsten Kennzahlen zur Bewertung von Unternehmen.
🧮 Wie wird es berechnet?
Die verwässerte Aktienanzahl berücksichtigt auch potenzielle neue Aktien, etwa durch Optionen, Wandelanleihen oder andere Umtauschrechte.
🏛️ Wofür ist es wichtig?
EPS bildet die Basis für viele Bewertungskennzahlen wie KGV, PEG oder Payout Ratio. Es macht den Gewinn für Aktionäre vergleichbar – unabhängig von der Unternehmensgröße.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- EPS hilft, die Profitabilität pro Aktie zu erfassen – und ist besonders wichtig im Zeitvergleich oder im Vergleich mit Analystenschätzungen.
- Steigendes EPS kann ein Zeichen für stabiles Wachstum oder Aktienrückkäufe sein.
- Wichtig: Verwende verwässertes EPS für realistische Bewertungen – besonders bei stark aktienbasierten Vergütungssystemen.
📘 Free Cashflow je Aktie (FCF je Aktie)
📈 Was ist das?
Der Free Cashflow je Aktie zeigt, wie viel freier Mittelzufluss einem Unternehmen pro Aktie zur Verfügung steht – nach Investitionen, aber vor Dividenden oder Schuldentilgung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der FCF je Aktie zeigt, wie viel liquide Mittel pro Aktie tatsächlich im Unternehmen verbleiben – wichtig für Dividenden, Aktienrückkäufe oder Schuldentilgung. Im Gegensatz zum Gewinn ist er schwerer manipulierbar und daher besonders aussagekräftig.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow je Aktie ist ein Zeichen für hohe finanzielle Flexibilität.
- Er zeigt, wie viel Kapital ein Unternehmen effektiv einsetzen oder ausschütten kann.
- Besonders relevant für dividendenstarke Unternehmen oder solche mit starker Kapitalrendite.
📘 Short Interest
📈 Was ist das?
Short Interest zeigt, wie viele Aktien eines Unternehmens aktuell leerverkauft wurden – also von Investoren geliehen und verkauft, in der Erwartung fallender Kurse.
🧮 Wie wird es berechnet?
Der Wert zeigt den Anteil der Aktien, der aktuell auf fallende Kurse spekuliert wird.
🏛️ Wofür ist es wichtig?
Short Interest dient als Stimmungsindikator: Ein hoher Wert deutet auf Skepsis oder negative Erwartungen gegenüber dem Unternehmen hin – kann aber auch zu einem „Short Squeeze“ führen, wenn der Kurs plötzlich steigt.
🎯 Was bedeutet das für Anleger?
- Ein niedriger Short Interest deutet auf Vertrauen in das Unternehmen hin.
- Ein hoher Wert kann ein Warnsignal sein – oder eine Chance, wenn sich die Stimmung dreht.
- Besonders spannend in volatilen Märkten oder vor wichtigen Quartalszahlen.
📘 Employees
📈 Was ist das?
Die Mitarbeiteranzahl zeigt, wie viele Personen ein Unternehmen weltweit beschäftigt – ein Indikator für Größe, Struktur und Geschäftsmodell.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft bei der Einschätzung von Skaleneffekten, Effizienz und Personalkosten. Zusammen mit Umsatz und Gewinn lassen sich Kennzahlen wie Produktivität je Mitarbeiter ableiten.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Viele Mitarbeiter bedeuten große operative Komplexität – aber auch hohes Umsatzpotenzial.
- Produktivität je Mitarbeiter ist ein wichtiger Indikator für Effizienz.
- Besonders spannend bei stark wachsenden Tech- oder Industrieunternehmen.
📘 Umsatz je Mitarbeiter
📈 Was ist das?
Der Umsatz je Mitarbeiter zeigt, wie viel Erlös ein Unternehmen durchschnittlich pro Beschäftigtem erwirtschaftet – eine Kennzahl für Effizienz und Produktivität.
🧮 Wie wird es berechnet?
Die Mitarbeiterzahl stammt in der Regel aus dem letzten verfügbaren Jahresbericht.
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Geschäftsmodelle zu vergleichen – insbesondere zwischen arbeitsintensiven und technologiegetriebenen Unternehmen. Ein hoher Wert deutet auf Automatisierung, Effizienz oder hohen Wertschöpfungsanteil hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Umsatz je Mitarbeiter spricht für ein skalierbares und margenstarkes Geschäftsmodell.
- Ein niedriger Wert kann auf arbeitsintensive Prozesse oder geringere Wertschöpfung hinweisen.
- Besonders hilfreich beim Vergleich von Tech- vs. Industrieunternehmen.
Cherry Aktie Analyse
Analystenmeinungen
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Analystenmeinungen
10 Analysten haben eine Cherry Prognose abgegeben:
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aktien.guide Basis
Cherry — Q1 2026 Earnings Call
1. Management Discussion
Ladies and gentlemen, welcome to Cherry SE's Analyst Conference in Q1 2026 Earnings Call and thank you for joining. You have just seen the video of Cherry XTRFY's launch of a new complex magnetic switch keyboard. The key component of this new gaming keyboard is tunnel magnetoresistance, abbreviation TMR technology, which is considered the next evolutionary step in magnetic switches.
For gamers, this technology translates to noticeably higher sensitivity and shorter response time. Combined with an ultrafast TMR performance, the K5 Pro TMR is the ultimate tool for ambitious gamers who demand uncompromising precision, speed and comfort.
So today's call is being recorded. [Operator Instructions] Joining me in the room today are Rogier Volmer, Chief Executive Officer; Jurjen Jongma, Chief Financial Officer and our working student, Tim; and we have Dr. Udo Streller, our Chief Operating Officer, dialing in from Auerbach.
Let me briefly outline today's agenda. Rogier will open with his investment highlights and lay the foundation, reflecting on his first 4 months as CEO and the key strategic conclusions he has drawn so far. Jurjen will then walk you through our Q1 2026 financial performance, covering underlying revenue and margin development as well as free cash flow progress. He will then explain our financing strategy, including implications of the proposed reverse share split. Rogier is then going to present the strategic outlook and main aspects of our new transformation program, Project Blossom. After the presentation, we will open the Q&A session.
With that, let me hand it over to Rogier.
Thanks, Nicole. Good afternoon, everyone, and thank you for joining the Cherry's analyst conference in the Q1 2026 results call. Today, we will first go through our Q1 results and then explain how we want to move the company forward. But let me start first with my observations, which will lead to how we want to move forward and a few key milestones of the previous quarter.
So Cherry has a strong foundation. We have a trusted global brand built on strong engineering, and we have solid positions in office, gaming and security peripherals or input devices. We have super committed and engaged people and people that are super proud of our products. This is a real strength and a strong base to work from. But we also need to improve. Our organization is too complex, and we need to be faster and more focused. Our goal is to simplify our organization with more focus and execute with discipline.
In the past months, I've spent time with our teams and review the business in detail. From this, we defined our priorities, what we will focus on and where we will invest. Later in the presentation, I will explain this in more detail through Project Blossom, our plan to strengthen the Peripherals business and return Cherry to sustainable profitability.
Before we move to the Q1 financials and year-end, let me highlight some of the key milestones from the first 3 months of 2026. We saw some first signals of encouraging progress in Q1 when it comes to our performance, our financial performance. Our EBITDA margin improved by more than 5 percentage points year-over-year, and this shows that cost control is working.
We also had a positive free cash flow of EUR 1.1 million, which is around EUR 10 million better than last year. Our Digital Health business performed and is performing very well. The revenue tripled on a comparable base versus last year, and Jurjen will explain this more in detail in the finance part.
We also announced the EGM, the Extraordinary General Meeting on May 22, where we will propose a 4:1 reverse share split. This is an important step to improve our capital market position and support potential future.
With Project Blossom, we are now -- we now have a very clear plan targeting to be EBIT breakeven in 2027 through a combination of rightsizing the company and growth initiatives. As I mentioned, more on this after financials that Jurjen will now present in detail. Jurjen?
Yes. Thanks a lot, Rogier. And ladies and gentlemen, a very good afternoon. Let me take you through our Q1 2026 financial performance. First, on revenue, you will find that it is a bit of a mixed bag. And I think the performance in Q1 needs a bit of background color. So group revenue came in at EUR 20.8 million, which is approximately 18% below Q1 2025 revenue of EUR 25.3 million. Unfortunately, there is a number of effects that makes comparing Q1 2026 with Q1 2025 difficult. For this, we inserted the smaller graph at the top right of the visual for easy reference.
The effects relate to, first of all, in Digital Health & Solutions, there is EUR 1.1 million of Active Key sales in Q1 2025 that obviously was divested in the course of Q2 2025. And then in Peripherals, there is EUR 2.7 million of sales included in Q1 2025 that relate to SKUs that were sold in a transaction with our shareholder in Q4 2025, and we, hence, did not sell in Q1 2026.
In addition, there is approximately EUR 700,000 of currency effects that negatively impacted Q1 2026 in comparison with Q1 2025. So as Rogier pointed out, on a like-for-like basis, sales in the DH&S segment more than tripled to a level of EUR 5.2 million in Q1 2026. At the same time, the trend in our Components segment continues to decline, reflecting the commodization of the Components business in general.
Lastly, in the Peripherals segment, in addition to softness in the sell-in, which is caused by high channel inventories at our distribution partners, it's important to highlight that in North America, like I said, Q1 2025 includes sales of SKUs that were sold to Argand in the third quarter. This affects a further decline in sales in Q1 to the tune of EUR 2.7 million. And like I said, negative currency effects further impacted our sales to the tune of EUR 700,000. So on a like-for-like basis, the segment sales developed as follows: an increase of EUR 3.6 million in DH&S and a decline of EUR 3 million in the Peripherals segment and then lastly, a decline of EUR 700,000 in the Components segment, where we manage the quality of contribution margin.
Moving on to the next slide, where I dive a little bit deeper in the quality of our earnings. First of all, EBITDA. So Q1 group adjusted EBITDA came in at minus EUR 600,000, a meaningful improvement versus the EUR 2 million negative in Q1 of 2025. Adjusted EBITDA margin improved by more than 5 percentage points year-over-year. The improved results are a direct consequence from 2 elements which are important to highlight. First of all, and I come back on this a little bit later, the margin management. Great performance in the DH&S domain, especially driven by very healthy contribution margins, stabilization of operational contribution margins in the peripherals domain and clear focus on positive contribution margin in the Components segment, albeit that the segment is small in absolute terms. Again, I will elaborate more on margins in the next slide.
Secondly, cost management. Operational costs reduced by EUR 4.6 million in Q1 and even by EUR 5.5 million on an adjusted basis. It shows that our restructuring today is paying off and that we have a clear focus on spending less with a keen eye on liquidity and cash flow. At the same time, we also must be clear. We're not yet there where we need to be. Our cost base must be tuned to a level where we can also sustain lower levels of revenue. Rogier will come back on this later in the presentation, but it is good to see that the trajectory is positive and the drivers are structural and not driven by incidental [ effects ].
Let me end this financial section with some key trends on the next slide. I've elaborated on our revenue picture quite extensively. And when we turn our focus on gross margin, we see that the trend unfortunately is too [ erratic ]. While DH&S performs at a very good level, we're still not at the level where we need to be in the Peripherals and Component segments. In these segments, we strive for an average contribution margin of around 44%. You can see this at the bottom of the slide. We're getting close, but there remains work to be done.
I'm very pleased with our free cash flow performance, but it must be very clear that eventually, free cash flow must come from operational business, of course, in addition to minimizing working capital.
Let me now spend 2 slides on the announcement we published a couple of weeks back. We've sent out an invitation to our shareholders for an EGM taking place on May 22 and announced a reverse share split. Let me share some more details with you and explain the strategic rationale and the technicalities.
As Rogier mentioned, we're proposing a 4:1 reverse share split for approval at the EGM on May 22. Technically, it means that 4 existing shares will be consolidated into 1 new share. The share capital will be reduced from EUR 24.3 million to EUR 6.1 million. And in parallel, we're proposing a simplified capital reduction to offset the accumulated losses on Cherry's balance sheet. This is purely a nominal capital adjustment. There is no cash impact. Economic ownership ratios remain unchanged, and existing shareholders retain the same proportional stake in Cherry.
The strategic rationale is clear. The reverse split, [ for source ], carries capital market eligibility and it creates the structural basis we need for potential future financing transactions. It's a prerequisite and not a goal by itself. We're building the foundation from which future steps can be taken. We'll provide more details on our overall financing approach as appropriate once the EGM has taken place.
Now let me walk you through the 3 pillars that frame our current financing situation and the strategic flexibility we have going forward. On the left, you'll see the key corporate action from November 2025. We announced potential sales of one of our business segments and the rationale is straightforward. Proceeds from the sales would directly reduce liabilities and free up capital to fund growth in the remaining higher quality business while at the same time, like I said, it would strengthen our balance sheet.
In the middle column, we want to highlight our Peripherals division continues to be a strong market player. Rogier will elaborate on that further on in the presentation. We've identified complete opportunities to improve the cost base within the division and additional capital would meaningfully accelerate the pace of restructuring we have underway.
On the right, lastly, the financing status quo, which is actually a positive of relative stability. Our EUR 23 million UniCredit facility does not mature until the end of 2027, which gives us clear runway. We closed Q1 2026 with EUR 3.5 million cash on hand. And importantly, the reverse stock split, which is the headline of this slide, enhances our opportunity for capital market solutions. A higher share price typically broadens the institutional investor base we can [ attest ] and improves the conditions for any future equity-related transaction.
In summary, we've defined a path, monetize on DH&S, improve cost efficiency in Peripherals and preserve strategic flexibility to the capital market measures we've announced. We're confident in our ability to execute.
And with that, let me hand over to Rogier to guide you through this. Thank you.
Thank you, Jurjen. All right. So before I speak about the virtual outlook in detail, let me start by addressing our Digital Health & Solutions business first. Digital Health is a strong business. It operates in a regulated market, and therefore, it has high entry barriers and good visibility in the health care market. The rollout of the telematics infrastructure or TI continues to drive growth. Around 32,000 health care facilities still need to be connected. This is because the rollout for the users was more complex than expected, and this demand is now extending to 2026, and that is what we clearly see in our numbers.
In Q1 2026, the e-health terminal sales increased by 47% compared to Q4 2025. At the same time, we reached an important milestone. We received the final approval for TI-Messenger Pro after completing the certification process with gematik. This means the product is now launched and the rollout started in Q1 with the first users already on board. With the current state of the business and the strong momentum, we are very well positioned for the business for continued growth.
Then on the Peripherals business. We start from a position of strength. Cherry is a premium brand with a long history, engineering history and that is also how we are being recognized and perceived in the markets that we operate. Our switch technology, combined with our hard and firm knowledge is well known and trusted by professionals, gamers and partners in the industry. This is a strong base we can build on, and we will build on. At the same time, we are changing how we operate.
We will move to a more asset-light model, reduce fixed costs and improve efficiency. We're also focusing on our core input device categories where we are strongest. We're simplifying our portfolio so we can move faster and execute better. We are building a leaner and more sustainable business. This will help us to grow profitably with faster innovation, lower cost and stronger margins and cash flow over time.
So briefly about the markets. The market that we operate in the global peripherals market is growing at a rate above inflation. Within this total market, both gaming and office peripherals are growing fast. The global gaming peripheral market is expected to reach about USD 12 billion by 2030 and the global office peripherals market should grow to around USD 60 billion. Our focus is to make sure that we capture our share of this growth.
In 2025, we grew 13% in the Europe 3 markets. Europe is Germany, U.K. and France. This is for the corded keyboard segment. And with that, we grew faster than the market in the same period.
Next to this, we also managed to increase our average price, bringing our prices closer to the market average, more in line with the Cherry brand positioning and the product quality. So the results of 2025 are that in the corded keyboard market in the largest 3 European markets, we are the leader with an increased market share of 42% and in Germany, even 60%. However, having said that, we are aware that the cordless keyboards are growing stronger, and our ambition is to grow our market share stronger in this segment.
We go to the next slide. As mentioned in the beginning, we have launched several strategic initiatives to reposition the Peripherals business for profitable growth by focusing on 4 clear initiatives: driving revenue growth, investing where we can make a difference, rightsizing the organization and optimizing our cost. These initiatives are captured in Project Blossom. So what you can see from the next slide is that Project Blossom is about bringing our Peripherals business back to growth. I will share a little bit more in detail.
There are 2 dimensions in Project Blossom. We have identified 4 growth initiatives and rightsizing exercise. On the growth side, we are building a stronger B2B office business on the back of a strong market share in corded keyboards, starting in Germany and the U.S. We will further strengthen our e-commerce model for both office and gaming with focus on the U.S. and Western Europe. In APAC, with China as our dominant market, we will accelerate growth in gaming keyboards with a stronger China-for-China approach. And finally, our Security & Industry input devices are from now on a strategic priority for Cherry peripherals, and I will elaborate more on that in the slide after next.
On the rightsizing side, we are targeting at least an EUR 8 million reduction in nonmaterial costs in the Peripherals and Component business on an annualized basis. This EUR 8 million comes on top of the EUR 10 million OpEx savings we announced for 2026 versus 2025 at our last earnings call in March. And this will give us a clear path to EBIT breakeven in 2027.
So starting from the 2025 base and by the disciplined execution of Project Blossom, we see a path to revenue growth across office, gaming and security with the overall Peripherals business growing to well above EUR 100 million by 2030. These numbers are targets and not guarantees, but they are based on a concrete bottom-up plan, and our Q1 performance gives us the confidence that we're moving into the right direction.
A little bit more in detail on the Security & Industry business, as I shared before. We see this the Security & Industry business, the security keyboards as an important growth opportunity for Cherry. This category fits very well with our in-house capabilities and with current market trends. For this category, we moved to a more B2B -- direct B2B approach, focusing on selected high-value customers, both the corporate end user as well as the value-added reseller.
At the same time, we are building partnerships with key players where we already have relationship with, such as the German military, the U.S. Department of Defense and Deutsche Telekom. We're also launching new products, including the next generation of security keyboards. Next to this, we are exploring more use cases, for example, in defense and other high-security environments.
Looking ahead, we see a strong potential here. We can combine our hardware with new technologies such as keystroke biometrics and passwordless solutions. This also opens the door for subscription-based revenue. The market trends do support this opportunity. The defense spending is increasing and there's more focus on secure European solutions. And for now, keyboards are being seen more and more as a potential input security risk. So overall, and based on our knowledge and in-house technology, we are well positioned to grow in this segment.
Then on the management board. We have announced today that after more than 4 years, our COO, Udo Streller, will leave the company at the end of June. Under Udo's leadership, the Auerbach site was successfully developed into a modern European hub for development and logistics. During his time with Cherry, he also played an important role in scaling the company's operational structure and capabilities. And we thank Udo for that.
With this, we will now return to a 2-member management Board structure. Both Jurjen and I will cover the scope of operational responsibilities supported by a strong functional leadership team. This leaner structure is better aligned with the size of the company we are building, and it will contribute to faster and clearer decision-making.
At Supervisory Board level, we are proposing a rightsizing to 4 members at the upcoming EGM on May 22. 3 of the current members will step down, and Stephen Greenberg will continue to serve through this term. This adjustment reduces cost and creates a leaner and more efficient governance structure, better aligned with the current size and the scale of the company.
So let me close with the summary. The new scalable business model for Peripherals will be leaner, focused on core input devices with a simplified portfolio, faster decision-making and less complexity. Our trading in the first quarter of 2026 was in line with our underlying expectations, and the second quarter so far shows solid performance in Peripherals and a strong momentum in Digital Health.
The M&A process is ongoing. And as mentioned, we expect that we will be in line with the early announced time line. Given this, given the ongoing M&A process, at this moment, we do not believe that we can share a reliable outlook for the rest of the year at this stage. The expectation is that we can share this in more detail next quarter.
So overall, our priorities are clear. Implementation of the Blossom project, executing the financial steps and restoring the confidence in Cherry as a company.
With that, I hand over to Nicole.
Thank you, Rogier. [Operator Instructions] So the first question comes from Bastian Brach, Montega.
2. Question Answer
First question for me is on the DH&S segment, which had quite a good revenue increase year-on-year. Could you outline the drivers for that development? Was it exceptionally strong hardware demand or any other drivers you would highlight?
So the question was about the growth of the Digital Health business?
Yes.
I think as I mentioned, we see the growth coming from the e-health terminals. So the growth versus Q1 last year was significant. As I said, it was more than tripled. If you compare to Q4 2025, we grew 47% in the terminal business. Also on the back of the delayed rollout of the 32,000 health care facilities in Germany, that still have to be connected. So part of the rollout that was expected in 2025 moved into 2026. So that is the most -- the largest part of the growth that we have realized.
Okay. So any outlook for the quarters ahead? Is it a sustainable level? Or will it come down because there were some extra effect in Q1?
Yes. No, what I mentioned is that we had a strong Q1, right? And what we see right now up until we are now in the first week of May, we see that the performance is still more than solid. I think as we said that solid performance of Peripherals, but we continue on a good growth level with digital health. So we expect also a good Q2.
Okay. My second question is on the cost side. First of all, the central costs increased compared to previous years despite the cost management. So what drove that? And also, what are the costs you expect for the Project Blossom?
Can you hear me well?
Yes. Yes.
So it's a good question, and I found that as well, but it basically has to do with we're allocating costs out of the central section to, let's say, the operational units. And because especially in the Peripherals domain, the revenue was so much lower, also less costs were allocated to the Peripherals domain. So the EBITDA picture that I showed per segment is a little bit skewed, and that's why I focus on total cost reduction, which was the EUR 4.6 million on a reported basis and EUR 5.5 million on an adjusted basis. So the comparison on a segment-by-segment way in terms of cost doesn't make a lot of sense. And therefore, we're focusing on the cost for the total company as a whole.
Okay. And the costs for Project Blossom for like rightsizing the company, et cetera, do you have any indications on that?
We're still, of course, contemplating the cost effects to that. I think it's a two-edged sword to be honest. So one is ensuring that we have the right funds available to invest and to grow. And the second is money that is needed for rightsizing. We're in the course of going through all of that in granular detail. So I cannot share this at this point in time. But again, it's a two-edged sword. So one is making sure that we have the right capabilities and competencies and also resources in place to invest for growth. At the same time, optimizing cost is a term that I prefer over rightsizing, but that certainly will also drive investments. But at this point in time, it's not exactly [indiscernible] how much.
Okay. And then my last question, and I'm afraid you won't answer that. But on the potential sale of a business unit, are there any more details you can share? It seems from your presentation that it's more centered around the DH&S segment. But yes, any comments on potential buyers or yes, anything you can share there?
No, I can confirm your fear. So indeed, we will not further elaborate on it. I think you should, for the time being, satisfy yourself with the remarks that we also make in the presentation. We believe that we are well on track on the time lines that we define.
I will wait until the Q2 numbers.
Thank you, Bastian.
Thank you, Bastian. The next question comes from Felix Ellmann, Warburg/MPC Bank.
Can you hear me?
Yes, we can hear you.
Could you elaborate on the fact that you made an interesting EUR 1.1 million positive cash flow in Q1, how you did that? And maybe you could say anything with regards to the selling process you mentioned of one or the other units? Maybe yes, maybe no, at least on my two questions?
Okay. Yes. So from a cash flow point of view, yes, indeed, it's just working capital. I mean at the end of the day, the only opportunity that we have in terms of cash flow is either operational performance or working capital. So there is no further magic to it. I do think that you should bear in mind the comment that I made earlier, even though the operational improvement in comparison with Q1 2025 is promising, and we're happy with it. Of course, reporting a negative EBITDA result on an adjusted basis still means that on an average basis, we burn cash to the level -- to the tune of the level of the adjusted EBITDA. So in this case, the positive cash flow stems from working capital management. And as to the M&A process, I think I answered the question further previously with Bastian.
All right. Thank you for questions. The next question comes from Ramon Huber.
Can you hear me?
Yes, we can hear you.
Okay. So can you remind me on the time line? You mentioned the time line for the sale. What was the time line?
Back in March, we announced that we expect to be able to announce something towards the end of the first half of this year.
Okay. And then you do this reverse split and talking about the possible capital increase. So I'm not -- it's not really clear for me why you need more capital if you do the sale of the DH&S?
Yes. So even though the time line as communicated just now by Rogier, we just do not want to be in a position that any of the actions that we now want to start. So either restructuring or pursuing growth initiatives is interrupted or that we have to pause that because we have not closed the sale of the DH&S business unit.
So for us, timing is everything. I think there is no, let's say, secret around or difference of opinion around the fact that we are very cash constrained. Executing on restructuring, like I said, regardless, whether it is investing into growth or whether it is investing into rightsizing the organization, costs money, and we don't want that process to stall. So we want to keep all those options open.
Okay. But I think you should get quite a lot of money from the DH&S. So does it make such a big difference? You wait for a month or so?
Yes. I mean we also believe that the valuation of the DH&S business is positive and helps us. So I mean, it's not a clear-cut defined case yet. We want to keep the options open. And if so necessary, we will execute on the capital raise that you mentioned.
Okay. And then why the head of DH&S is not in the meeting. So I think the path really working well. So it would be interesting to hear him also what he is saying about the whole [ business ].
Okay. I'm not sure what we did in the past, but for this meeting, like in March, we decided to have this meeting with the 3 Management Board members. So that's the reason, nothing else.
And then perhaps a question to Mr. Streller. So you're leaving the company. I think you have done quite a long or important job there. So your reasons to leave and why you're not staying and seeing a success later on?
The reason for leave is the end of the second contract extension we have And the leaving is on good terms on both sides. And the reason mostly is already given as explained by Rogier. It's adjusting to the company to the size and also the Management Board with 3 for the size of the company is the rightsizing. And that's -- therefore, also we both are fine so that there's not another extension of the contract. That means I'm not leaving. So it's just that the contract is not again then third time extended.
Thank you, Ramon.
[Operator Instructions] So this doesn't seem to be the case. So with no further questions, I will turn the call back to Rogier for some closing remarks.
Yes. Thanks, Nicole. Yes, let me -- from our end, apologize for the technical interruption in the Q&A. Of course, we tested and tried it yesterday and today and everything worked fine. So our apologies for that.
So to summarize, we're moving as a company. Our Q1 numbers show operational improvement, which is encouraging to see. We have a concrete plan now for Peripherals with Project Blossom. We're taking some governance measures right now, as I mentioned. There's more work to do for sure. The foundation is stronger. The direction is clear. And with all the work ahead of us, we're looking forward to updating you on our progress during the next meeting.
Thank you for your time. Thank you for your participation. Thank you for your questions. And Nicole, I think this is the end.
Thank you. This concludes our analyst conference on Q1 '26 results call. Have a good day.
Thank you.
Thank you.
And have a good day.
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Cherry — Q1 2026 Earnings Call
Erste operative Besserung: EBITDA deutlich verbessert, positiver Free Cashflow, aber Cash-Lage und M&A bestimmen Ausblick.
📊 Quartal auf einen Blick
- Umsatz: EUR 20,8 Mio. (-18% YoY; Sondereffekte durch Verkäufe/Divestments und Währungseinflüsse)
- Adjusted EBITDA: -0,6 Mio. (vs. -2,0 Mio. in Q1/2025)
- EBITDA‑Marge: Verbesserung um >5 Prozentpunkte YoY (zeigt Wirkung der Kostensenkungen)
- Free Cashflow: +EUR 1,1 Mio. (ca. EUR 10 Mio. besser als Vorjahr, primär Working‑Capital)
- Cash: EUR 3,5 Mio. an liquiden Mitteln; UniCredit‑Facility EUR 23 Mio. Laufzeit bis Ende 2027
🎯 Was das Management sagt
- Project Blossom: Restrukturierungs- und Wachstumsprogramm mit Ziel EBIT‑Break‑even 2027 durch Rightsizing und fokussierte Investitionen
- Fokus Peripherals: Vereinfachte Produktpalette, asset‑light Modell, stärkere B2B‑ und E‑Commerce‑Fokus (US, Westeuropa, China)
- Digital Health: Starkes Momentum (Telematik‑Rollout, TI‑Messenger Pro zertifiziert); Umsätze in DH&S mehr als verdreifacht auf vergleichbarer Basis
🔭 Ausblick & Guidance
- Guidance‑Status: Kein verlässlicher Jahresausblick wegen laufender M&A‑Prozesse; Update im nächsten Quartal angekündigt
- Finanzmaßnahmen: EGM am 22. Mai für 4:1 Reverse Share Split zur Verbesserung der Kapitalmarktfähigkeit (keine Cash‑Auswirkung)
- Finanzierungsplan: Ziel: Mittel aus möglichem Asset‑Sale (DH&S) plus Optionen für Kapitalerhöhung; Ziel ist Struktur für künftige Transaktionen
❓ Fragen der Analysten
- DH&S‑Wachstum: Treiber sind verzögerte TI‑Rollouts und hohe Nachfrage nach E‑Health‑Terminals; Management erwartet solides Q2
- Cash‑Quelle: Positiver FCF in Q1 kam primär aus Working‑Capital, nicht aus dauerhaftem operativem Überschuss
- Projektkosten: Konkrete Restrukturierungskosten für Project Blossom noch nicht quantifiziert; Management prüft Details
- M&A‑Details: Verkaufsvorgang läuft, es wurden keine Käufer oder Bewertungen offengelegt
⚡ Bottom Line
- Fazit: Erste operative Fortschritte und Kostensenkungen sind positiv, doch Cherry bleibt liquide begrenzt und abhängig vom Ausgang des Asset‑Sales sowie der Kapitalmarktmaßnahme. Anleger sollten Q2‑Performance, Fortschritt bei Project Blossom, die EGM‑Entscheidung zum Reverse Split und Entwicklungen im M&A‑Prozess eng verfolgen.
Cherry — 2025 Earnings Call
1. Management Discussion
[Presentation]
Ladies and gentlemen, welcome to Cherry SE's Full Year 2025 Earnings Call. Thank you for taking the time to join us today.
You have just seen the launch video of Cherry [indiscernible] first TMR-powered keyboard. This product exemplifies our strategic focus, combining cutting-edge magnetic technology with premium build quality and next level performance. The keyboard is designed for gamers who want maximum speed, precision and customization. As customary, today's call is being recorded. [Operator Instructions]
Joining me today are Rogier Volmer, Chief Executive Officer; Jurjen Jongma, Chief Financial Officer; Dr. Udo Streller, Chief Operating Officer. Today, Udo has dialed in from China. Let me briefly outline today's agenda.
Rogier will begin with introductory remarks. This being his first earnings call as CEO of Cherry and will frame the strategic direction of the company and highlight key milestones achieved in 2025. Jurjen will then walk you through our Q4 and full year 2025 financial performance, followed by a segment review and a detailed discussion of a comparable P&L also on a segmental basis. He will also explain the structural and operational drivers behind the significant reduction in working capital.
Udo will subsequently provide an operational update, including progress on our restructuring program and advancements in sustainability initiatives, particularly regarding our carbon footprint. We will conclude with Rogier outlining our strategic outlook, including insights into our innovation pipeline and our way forward. After the presentation, we will open the Q&A session.
With that, let me hand it over to Rogier.
Thank you, Nicole. Good afternoon, everyone, and welcome to Cherry's Q4 and Full Year 2025 Earnings Call. Today, we will walk you through our final 2025 results and the actions we have taken to reshape our business across the key segments. We will also outline the actions already implemented and those that are still ahead of us to ensure a sustainable change, of course.
While this call is primarily about the financial performance, it's also an opportunity to introduce myself and to share my initial observations. My mandate from the Supervisory Board is to create stability, support the team and ensure Cherry is managed with professional discipline during this important phase of the company. Most of my career I spent in peripherals and accessories. I worked 9 years at [ Philips ], 10 years at [ Logitech ] and 4 years at [ Trust ]. And most recently, I held a management position at [indiscernible] Europe, where I have been responsible for driving a turnaround in two of the core European regions.
What attracted me to Cherry is the combination of a global recognized brand, strong engineering capability and a company that is at an important turning point. We have leading technology and highly committed employees. Over the past weeks, I have visited our teams worldwide and without exception, I've experienced strong engagement and pride in the company. The focus now is to strengthen stability, set clear priorities and build a sustainable future together with the team.
To deliver sustainable performance, we first had to analyze -- we first had to stabilize foundation. 2025 was fundamentally a year of structural refocusing and operational cleanup. By reaching several critical milestones, we created the necessary room to shift from stabilization towards more disciplined execution. A key step was strengthening the leadership team to ensure clear accountability across all segments. [ Alexander Hecker ] took the responsibility for global sales of peripherals and Philip Groth has been leading the Digital Health business and Solutions until -- since March 2025. In September, Jurjen Jongma joined as CFO, bringing the Management Board to its full strength.
Another important milestone was the sale of our Active Key [indiscernible] business [indiscernible]. This transaction generated a fixed purchase price of EUR 10.3 million and a book gain of EUR 5.7 million. More importantly, it allows us to focus our resources on our core competencies. In digital health, we achieved TR Messenger provider approval from [indiscernible] in August, followed by the TIM Pro approval in December. These approvals are important building blocks for our positioning to secure digital communication.
Finally, we made strong progress in our operational fundamentals, particularly in reducing the inventory, a key focus of the strategy. The group inventories now stand at EUR 28.8 million, down EUR 29.5 million compared to previous year. At the same time, we reduced complexity by cutting the number of SKUs by more than 40% since January 2025. These steps support our stabilization and have been delivering the first results that are needed for the next phase.
Over to Jurjen, who will guide us through the financials.
Yes. Thanks a lot, Rogier, and thank you all for your interest in our Q4, 2025 webcast. So let me start with an overview of the key KPIs and the main drivers behind it.
At EUR 94.3 million, our full year revenue was down 15% in 2025, primarily driven by weaker demand in the Components segment, but also due to the basis effect of the deconsolidation of Active Key, which we sold in May 2025. On a like-for-like basis, revenues actually grew by 4.7%. As a consequence of this, adjusted EBITDA in 2025 was significantly down as well. In the fourth quarter of 2025, revenue amounted close to EUR 24 million, down 10% versus the same quarter of the previous year. And adjusted EBITDA of the same period improved on a year-on-year basis, driven by strong underlying demand for our [indiscernible] terminals as well as narrowed losses in peripherals and much better capital and cost discipline. Now obviously, we are far from satisfied with these numbers as we have promised to reach EBIT breakeven after 2 comprehensive and consecutive restructuring programs.
If we then move on to the next slides, I start with addressing overall performance in terms of revenue and adjusted EBITDA. Note that Q1 is depicted in dark gray, Q2 in light gray, Q3 in red, and finally, Q4 in black. We ended 2025 with EUR 94.3 million of revenue, like I just said, against our guidance of north of EUR 100 million. This is predominantly related to lower-than-expected sales of our card reader terminals in the Digital Health segment on the back of the government decision to postpone mandatory adoption of terminals. We see, however, that we are recuperating from that, and we are positive about the initial developments in Q1 2026 in our Digital Health segment. In addition, our Peripheral segment suffered from the inability to fulfill all of the orders towards the year-end of 2025 due to shipments arriving late in Europe, and these orders will shift to 2026.
In terms of adjusted EBITDA, I'm encouraged by our lower operational cost levels, which is one of the key drivers to narrow the losses in both Q3 and in Q4. I will dive a little deeper in adjusted items later on in the presentation. If we then move to the next slide, let me elaborate on the results per segment for the full year and for Q4, 2025.
As it is our custom in this slide, the Components segment is shown in light gray, Gaming and Office Peripheral segment in red and Digital Health & Solutions in dark gray, and the [ Central ] segment in black. Looking at components in light gray, we can be brief. Annual revenue to third parties is now less than half of what it was in 2023, with a significant loss. As far as components are concerned, we obviously continue to use our switches in our own keyboards. And going forward, we only entertain profitable sales with third parties.
As can be seen on the slide, the business showed a considerable loss in 2025 of more than EUR 5 million. Our Peripherals business, even though pressured by supplies arriving late in Europe, showed low single-digit growth in the fourth quarter, bringing annual revenues to a level of EUR 67.2 million. As it has been the case throughout '24 and '25, the EBITDA contribution of our Peripherals business continues to be negative, driven by adverse margin effects. We see, however, that the loss in Q4 was half of the loss recorded in '24, signaling the first signs of margin recovery.
In Digital Health, the sales decline versus 2024 is entirely driven by our Active Keys business, which was divested in June of 2025. Excluding this, on a like-for-like basis, the Digital Health business shows very healthy growth levels of 17%. Although the adjusted EBITDA numbers in 2025 contain part of the proceeds from the Active Keys divestment, the Digital Health segment performs on a very strong and healthy EBITDA level. As I said, I will elaborate on adjustments in more granular detail as I believe that the 2025 adjustments results contain too many nonrecurring items, which blurs a transparent view on underlying operational performance.
As I commented during our Q3 call, it's obvious that our Central segment is too heavy a burden on the total organization with an adjusted EBITDA level of minus EUR 15 million in 2025. However, our cost reduction efforts are beginning to bear fruit, and I will provide a little bit more color on cost and cost effectiveness further on in the presentation.
Let me now spend some time on a topic that is very close to my heart and that we really must address in order to get a better, more transparent view on true operational performance. Unfortunately, in 2025, our adjustments did not fully reflect the nonrecurring nature that, in my view, adjustments should reflect. Let me illustrate this with the next slide.
In brief, although our methodology of arriving at adjusted EBITDA was consistent, it did not include a clear distinction between recurring items that reflect normal continuing operations, and nonrecurring items that should be adjusted out. Upon my start in September 2025, we looked closer at this methodology and came up with a stricter definition of items to be adjusted out and obviously, which one not. Although the adjusted EBITDA for the group as a whole remains largely unaffected, we did find that the adjusted results for the peripheral segment were picture too low, and the adjusted results for the DH&S segment were [indiscernible] too high. While this transparency certainly is something that we wish to provide for our investors and our shareholders, it is also important for ourselves, in a sense that we must focus on true underlying operational performance.
In the slide that is currently screened, you will see what we actually adjusted our '24 and '25 results were as they are now published. But you can also see what we should have adjusted for, and had we followed a more robust distinction between recurring results and operational performance. So if we then do this, and apply these effects on our actual segmental performance, we arrive at a segmental view that makes more sense, allows us to look at real progress over time, and more importantly, let us take the right decisions going forward. You will see this depicted in the next slide. We can now start and take a closer look at segmental performance and can draw a number of important conclusions, specifically related to Peripherals and [ VH&S ].
For Peripherals, we see that gross margin appreciated by some 500 basis points to almost 38%. While this is still too low, it represents an important improvement versus prior years. In Digital Health, margins remain strong and results are largely in line with 2024, albeit that we continue to invest to ensure that we capture the growth opportunities in this market. In 2026, we will adopt this methodology of adjusting EBITDA, and we will restate the 2025 results for it so that the 2026, 2025 comparison is on a like-for-like basis.
Before we now move to the balance sheet, I would like to highlight what has been done on the cost side since 2023. As you can see, on a comparable basis, we've taken out approximately EUR 16 million of cost over these 2 last years across all cost categories. Given where we are in terms of profitability, this is still not enough. And therefore, we're planning to take out at least another EUR 10 million in 2026.
Now that I've taken you through the main elements in our '25 P&L, let me move to working capital. Since March ' 23, the group has consistently managed inventories down from EUR 75 million in '23 to EUR 29 million by the end of December 2025. As it is very apparent in our results, a part of this inventory decrease is related to write-offs, and these have no cash effect. Importantly, however, almost 80% of the inventory reduction actually represents the sell-off of inventories. As the quality of our gross margin clearly suggests, this has often happened at a strongly discounted price, but it obviously did generate liquidity for the group. If we now take a little closer look at the cash conversion cycle, you will see that this has improved by 90 days since 2023, which is the key driver behind our resilience from a liquidity and cash point of view.
With that, let me pass on to Udo.
Good afternoon also from my side. Greetings from China, exceptional. So I mean I'm not in the same room like my colleagues being in China here. So warm welcome also here to all of you in today's conference. In a few -- in the next few minutes, I will present you a detailed strategy update. We'll provide also an example for our ESG measures, one just as an example and also the restructuring benefits that we have waived so far -- react so far.
With the slide, you see now that explains how we translate strategy into sustainable value creation. At the core of our operating model is what we call the heart of Cherry. It's our culture and our ESG foundation. For us, ESG is not a reporting exercise. It is embedded in the operational decision-making, risk management and capital allocation. It reduced volatility and strengthens long-term resilience. Around this core and its and its first driver, we focus on 4 additional strategic value drivers.
In alphabetic order, I means all are equally important. It's the product and the innovation and the technology, ensuring differentiating customer value and protecting pricing power through innovation. It's the performance of the footprint, continuously optimizing our global manufacturing footprint to secure scalability, cost efficiency and margin stability at the quality, preventive and best-in-class, reducing failure costs and safeguarding our brand and customer trust. And last but not least, the supply chain being resilient and customer-centric, mitigating disruption risk while protecting service levels and working capital performance.
Execution discipline is critical for all of these elements. Here, we operate with a clear annual strategy review cycle and a structured half year road map deployment. This creates transparency, accountability and measurable progress. From the [ CEO ] perspective, this ensures 3 things. First, the operational leverage, the risk mitigation and the disciplined capital efficiency. In short, as a scalable, resilient operating platform designed to deliver sustainable returns.
Within the field just as of ESG, as an example, we compiled in 2024 now for the first time since the IPO, a detailed materiality analysis based on a complied long list of potential material relevant topics. A total of 7 [ ESRS ] topics, including corresponding subtopics were systematically assessed in terms of the impact in the financial materiality, critically examined and classified in the materiality metrics.
Strategic packages of measures were then derived accordingly here as example, and it's just one example, provided for the topic -- so-called topic E1, the climate change. It's our CCF corporate carbon footprint analysis we have done. If we're looking to, and we have looked in detail and in total, all of our emissions for 2024, we had this slightly more than 36,000 CO2 equivalents were caused by our business activities in the year 2023. Less than 2% out of these are really direct emissions, what is the so-called Scope 1 emissions from our factories itself. An extremely tiny fraction are upstream emissions related to energy consumption, Scope 2. Also, I will come to this why it's so low. And the far majority, roughly 98% are due to other upstream emissions, the so-called Scope 3. The corporate carbon footprint serves to identify the large sources of the emissions within the company and along the upstream and downstream value chain.
With the support of our CCF, we focus on 4 value relevant outcomes. First, what we had achieved is increasing transfer across Scope 1, 2 and 3 emissions, strengthening risk management and strategic steering. Secondly, ensuring regulatory compliance and future-proof reporting, reducing exposure to transition risk. Thirdly, improving energy efficiency and cost discipline, protecting margins. And the fourth point, enhancing access to capital and customer contracts by demonstrating measurable ESG progress. In short, the CCF is not just a sustainability tool, it's really a risk mitigation and a volume protection instrument supporting long-term shareholder returns.
For the point of the general optimization and footprint optimization and restructuring Rogier already mentioned, we have gone through several quarters over a period of time, which resulted in a production shift to China, as well as the reclassification of the [indiscernible] site. For this, I would like to give you a quick overview on the main benefits that resulted from these measures.
First, we have reduced our in-house manufacturing sites to two, one in [ Zhuhai ] and one in Vienna. [ Zhuhai ] for the Peripherals, Vienna is for the terminals, completed by two established subcon partners for peripherals in Slovakia and China. Secondly, we have streamlined the number of warehouses, our global warehouses from 7 to 3, one [indiscernible] each in Europe, Asia and [indiscernible] U.S. In the European [indiscernible] warehouse, all European business, including the Peripherals workshop and the Digital Health products are being handled. [indiscernible] remains the development site for the hardware technology, and that means also including switch development and for some piloting for the metal parts. It is becoming complemented by our development hubs in Sweden and in China. So by this, we are really globally set it up. Our software and [indiscernible] development center is based in Vienna.
With this, back to you, Rogier.
Thank you, Udo. Now moving to our outlook and the road ahead. Our priorities are clear. Transparency, operational discipline and realistic sustainable goals. We're not here to make any bold promises. We're here to show how we steadily strengthen Cherry's foundation to create long-term value.
Our business stands on 2 pillars. One, the continued transformation of our digital health business into a platform-driven model. And two, the structural realignment of peripherals and components to reflect market realities and focus on our core competencies. Our long-term ambition remains clear. To evolve Cherry into a provider of secure, quality and high-performance input solutions built on our hardware footprint.
In Digital Health and Solutions, demand for our terminals remain solid. Our installed hardware base is the foundation that enables us to bundle software solutions. With the rollout of [ TI Messenger ], we are progressing from a hardware-focused model toward a more platform-based model with recurring revenues. Over time, this shift will improve revenue visibility and margin quality. We expect our proof of patients present SaaS business-based offerings to become increasingly relevant over the coming years. Our hardware creates entry points. Software adds recurring value. In Peripherals, stabilization is visible. The foundation is stronger, and we still have improvements to make. We are positioning Cherry as a focused input device specialist with our proprietary technology. And with this, our ambition is to strengthen our position in the core segments, in the core markets over the coming years.
From a regional perspective, in EMEA, we see that the transition is progressing and operational stabilization becomes more visible. In APAC and predominantly China, we see that a disciplined execution and a clear focus is driving solid performance with room for further profitable growth. In the Americas, the reset continues. We are prioritizing structural profitability of a short in volume. This turnaround requires discipline rather than quick fixes. Overall, the foundation is stronger, transparency is improving, and our focus is firmly on sustainable profitability.
Now a bit more details on the specific businesses. First, let me start with Digital Health. Our [ eHealth ] business is built on a strong foundation. Looking at the numbers, we expect up to 200,000 additional unit deliveries through 2028. A key highlight of our operational improvement is the 45% decrease in return rates in 2025, which provides a direct increase of our margin. The strategic logic behind this business is simple but powerful.
Our established hardware footprint enables bundling with new software offers. This is the foundation for our licensing model, which creates compounding recurring revenues. By moving away from purely transactional hardware sales, we ensure that each new bundle adds incremental predictable revenue that accumulates month-over-month. This shift not only increases our visibility, but also ensures that the platform-driven transformation we talk about is backed by a scalable and highly profitable financial structure.
Furthermore, the 120,000 new TI users who were previously postponed, represent a unique opportunity. Unlike existing customers, they will need both hardware and software right from the start. This perfectly fits into the new business model. The German telematics infrastructure remains a regulated and highly attractive market with long-term visibility. Several regulatory milestones will drive demand, including the mandatory connection of 90,000 therapeutic and medical aid providers. The [ POPP ] is an important component of the telematics infrastructure in Germany, enabling digital verification that a patient is receiving medical care. It is scheduled to be rolled out at the end of 2026.
Next to this, we are actively evaluating all opportunities here and identifying exactly where our expertise in secure hardware and certification plus software can create a differentiated value. We will focus on secure connectivity solutions with this new architecture. At the same time, the integration of AI into TI Messenger opens opportunities for additional value-added services.
On Peripherals and [ Components ], as mentioned earlier, 2025 was fundamentally about stabilizing and strengthening the foundation of this business. We will focus on 3 core areas. First, working capital and inventory discipline. We significantly reduced our inventory from peak levels, actively sold down slow-moving SKUs, and we restored price discipline across our core portfolio. At the same time, we implemented a more demand-driven replenishment model, and this was essential to improve transparency and control.
The second part is our portfolio and commercial focus. We initiated SKU simplification, and we have sharpened the differentiation between B2B and B2C. Our emphasis is clearly shifting toward our core higher priority segments where we see sustainable demand and margin potential. The objective here is to focus and to do more with less and clear positioning of the products.
Thirdly, the structural simplification, we optimized our distribution model, clarified regional ownership, streamlined logistics and improved visibility across the value chain. This reduced and will further reduce complexity and strengthen accountability. Importantly, although the reset is not yet fully completed, the business today is structurally stronger than it was a year ago. Working capital intensity is improving as shown by Jurjen. Transparency is higher, operational discipline is increasing, and this provides us with a foundation towards a more disciplined execution.
On [indiscernible], with the portfolio stay streamlined and inventory largely normalized, our focus now shifts to innovation with fewer and bigger products. Our 2026 pipeline is balanced across office, gaming and security peripherals, all built on our foundation of in-house technology and hardware expertise. In office, we are expanding our cordless and premium portfolio while strengthening our presence in the B2B environment. A key highlight is the MX 8.2 TMR, as you could have seen in the intro video. Here, we bring our high-end mechanical technology into a modern wireless office design. This segment is about stable demand, margin consistency and quality differentiation.
Gaming. In gaming, we will continue to leverage our Cherry [ ExtraF5 ] brand and with launches like the K5 TMR and other MX-based platforms, we fully control the core technology inside the keyboard. This gives us a clear differentiation in performance and durability in the premium segment. The security and specialized markets where our certified hardware solutions underline our role as trusted partner in regulated environments where compliance and secure connectivity are critical.
Products such as the [ SmartBoard 1150 ] and the Smart Terminal highlight our capabilities in reliability, security and long product life cycles. Across regions, including China, we use our global platforms and products with locally adapted editions like you can see here with Pokemon, that increases brand visibility and support our China for China business. Overall, the pipeline shows innovation with fewer and more targeted pros aligned with our cordless growth, mid- to premium positioning and secure connectivity.
As I mentioned earlier, we see an opportunity in retail and wireless products. So as you -- our portfolio has historically been strong in B2B and [indiscernible] products. However, the market clearly shows that structural growth lies in retail and wireless products. According to the GFK data for Germany, retail growth accelerated to 14% in Q4, 2025. More importantly, the retail value share of the total market increased from 65% to 74% over the past periods. This confirms a structural shift towards the retail channel. The market mix is moving, and we are aligning our portfolio and go-to-market strategy accordingly.
The wireless category has reached a critical point. Approximately 80% of the German market is now cordless. Given our historically stronger position in the corded products, this is a clear opportunity for us. By strengthening our cordless portfolio and expanding our retail business, we are addressing the segments with strongest opportunity. Our strategy is, therefore, to build on our technological strength and expand into segments where market growth and potential are structurally higher.
Let me briefly update you now on the ongoing strategic review. As announced in last November, an M&A process was initiated for the divestment of one of the segments, peripherals or Digital Health & Solutions. The objective of this process is to further strengthen the company's financial position while ensuring that the remaining division is optimally positioned and financed for its future growth. As previously communicated, we continue to work towards concluding the strategic review within the first half of 2026. The process is progressing in a structured and disciplined manner in line with our internal planning.
Engagement with interesting parties is ongoing. These discussions are being conducted under customary confidentiality arrangements and such -- and as such, we are limited in the level of detail we can provide at this stage. What we can say is that we are seeing interest from both strategic and financial investors. This reflects the underlying value and positioning of the business. Our clear priority throughout this process is to act in the best interest of the company and its shareholders. We remain focused on executing the process professionally and with discipline. We will provide further updates as appropriate and when there's a greater certainty. In the meantime, we ask for your understanding that we cannot provide any further information on the details of the M&A process. This is a structured process in which, in accordance with market practice, detailed information is only disclosed to those involved in the process.
And lastly, let me close with a brief perspective on our priorities going forward. After a year of focus on stabilization, we are now moving into execution phase. We will continue to reduce inventory and complete the remaining cleanup. This improves our capital efficiency, increases transparency and will strengthen our operational foundation. At the same time, we are sharpening operational control across the organization. This means clearer targets, better performance tracking and stronger cost discipline.
We will simplify processes and further clarify regional responsibilities. Decision-making is moving closer to the market, which strengthens ownership and improve the execution. At the same time, we are focusing our portfolio on core priorities, directing resources to areas with clear strategic relevance and sustainable margin potential. Our goal is to improve margin quality and optimize our product mix through disciplined commercial execution and structural improvements.
Regarding guidance, we will provide a credible outlook in the second quarter based on better visibility and realistic assumptions. Regaining trust through reliable and consistent performance remains our key priority. Overall, our focus is clear. Strengthen operational performance, restore sustainable profitability and position Cherry for long-term success.
With that, I hand over to Nicole.
[Operator Instructions] The first question comes from Bastian Brach, Montega.
2. Question Answer
So some questions for me. The first one is on the card reader with obviously strong growth in last year. And you said software revenues could outpace hardware revenues there as early as 2029. Could you give us some guidance when we can expect material software revenue? Is it already like in H2 this year? Or is it more like '27 and late '27? This would be my first question.
And the other two for Jurjen. The EUR 10 million cost savings you mentioned in some of the slides, could you like detail in which department? Is it mainly in G&A? Or is it a marketing reduction, or more on the operating side?
And then my last question would be on the gross margin adjustments that you also mentioned in the Peripheral segment. Could you explain that further? I didn't really get it in the short amount of time.
Okay. I think all these questions are for me. So thank you, Bastian, for these questions. So on -- I think, by and large, your first question is on the distinction between the hardware sales and software sales in the digital health area.
In 2026, we expect the vast majority of our revenue to be hardware-based still. Obviously, we also see that at a certain point in time, all the health care providers will have a card reader and then this business becomes more of a replacement business. We have forecasted some software revenues in the course of 2026. But like I said, the vast majority will still be on hardware, and we see that gradually picking up in the years thereafter.
When it comes to cost savings, you would actually see this across the board. So I mean, it would be difficult for me to highlight a particular department, or a particular cost category. What I can say is that, by and large, these savings are, let's say, the outcome of all of the restructuring that has been done in the past. And so you basically -- you will see in 2026 a cleaner run rate of operational costs. And obviously, that is across the board. But the big impact obviously comes from, by and large, closing down our production facilities in [indiscernible].
So then on gross margin, perhaps you can reiterate the question. So the slide on, let's say, the adjustments and the changes were unclear, or what is the question?
Yes. On the peripherals segment, you restated the gross margin. Could you explain why you did that and why it's now higher? Is it the -- yes, inventory sell-down to your partner in the U.S.?
No. So first and foremost, we're not in '25 adjusting the numbers. But I was interested and so should you in, let's say, a true operational outlook of performance. So if I do that and then in peripherals, by and large, clean for extraordinary items that largely impact margin, like selling off of inventories and obviously, the [ Argent ] transaction fits in that profile, then a comparable operational margin performance in the Peripherals segment would be around this 38%, as opposed to the adjusted number that you see.
So on the slide, you see that in the adjusted picture, as we will also publish it in our segment reporting, you see a margin of 20 -- gross margin of EUR 20 million. And if I adjust for those, let's say, nonrecurring items, you end up at [ 25.5 ]. So if you will, a bigger adjustment, bringing the operational performance in the peripheral segment to close to [ 38 ].
Okay. Okay. Got it. But the published numbers are like the adjusted?
Correct. So you will -- the numbers that we published are in the adjusted column indeed. Yes.
The next question comes from Oliver [indiscernible]
I would start maybe with the Q4 shipment delays in Peripherals. Could you quantify these? And how much are you expecting to get in Q1?
No, it's difficult for me to quantify it. So like I said, we missed -- we gave guidance of -- just short of EUR 100 million. So if you take that, it would be approximately EUR 6 million. That is too big a number because the miss against the EUR 100 million was also, to a certain extent, health care related where we expected to ship more. We expect a, let's say, modest quarter on the Peripherals side for Q1, and it's difficult to exactly quantify the, let's say, delayed shipment number, Oliver.
Got it. And maybe on the restructuring side, how much expenses are you planning in to get to those EUR 10 million in savings you are targeting?
Yes. Like I just mentioned to Bastian as well, thanks for the question. The EUR 10 million of cost savings that we're planning in 2026 are a result of restructuring that has already happened. And so I'm not planning to spend additional restructuring on it. So that is already included in all of the actions that we did so far.
Perfect. And maybe as a small last question on inventory side. I think in earlier of 2025, you mentioned the targeted run rate of around EUR 50 million. Did this change?
I don't think that this EUR 50 million is coming from me because the EUR 50 million was already achieved somewhere half 2025, if I'm not mistaken. I think when I joined, we were somewhere in the high 30s. So I've never seen this EUR 50 million level. And if you look at the number of days in terms of inventories that you can also see in the cash conversion cycle in the picture. And then we're at 114 days towards the end of 2025. That's occurred approximately [indiscernible] that is like 4 months. I still think, honestly, that 4 months is on the wrong side. So we see some further opportunities. But EUR 50 million is a number, Oliver, that I don't recognize.
I can shortly comment. I think EUR 50 million was, as mentioned, as a reasonable target for end of 2024, we reported then in the quarter 1, 2025. This is the figure. And also for this year, it was a realistic figure. As mentioned, EUR 50 million for now would be [indiscernible]
We have another question coming in from Philip [indiscernible]. Philip please unmute. From what I can see, you're still on mute.
Can you hear me now?
Yes.
Yes, sorry. Difficult question. Thank you very much for the elaborate presentation. I'm a bit struggling, honestly, with the impact of the [ Argent ] deal and your gross margin adjustments restatement, however you want to term that, because I was under the impression that the [indiscernible] deal is also impacting your sales and that this negatively in that way.
So first of all, how should we look at the Q4 underlying growth in Peripherals? What's the best way to get your real underlying growth? Shall we probably just look at Europe where you didn't sell any inventory, how you performed there? Or what's your suggestion?
Yes. So Philip, I thought about this long and hard. because you can argue not only for the [ Argon ] sales, but for all of our inventory cleanup sales that you should not only adjust margin for it, but since you are selling at a discounted price, your sales level is also subdued, right? And that is exactly your point.
Although I would describe myself as creative, I really don't dare to go as far to adjust sales to a higher level. So I have to -- if any margins -- if any adjustments, they would impact margins and not sales. But it is clear also if you look at the inventory picture, and the 80% of the inventory reduction that comes from sales. Now some of that is really truly normal at normal prices and normal distribution, but a lot of our sales in the past 2 years are accelerated inventory sales at discounted prices. So a very, very valid question, super difficult to answer.
But maybe, Rogier, you can say something to it. I don't know the exact answer to it.
Yes, I hear something like that.
I can give it a go, take it as an action, but it's very difficult.
Yes. Yes. So related to that, and well, if you stated now in [indiscernible], something like 38% gross margin. And I think we understand that there is still quite a lot of exceptionals in that. If you look at fresh merchandise that you are sourcing right now, what kind of gross margin do you consider feasible if you are, well, in a, say, normal mode and not selling under duress?
Yes. For me, that would be looking at industry standards and see what margins are do we usually see in, let's say, the computer Peripherals market. Then we look at gross -- what we call gross profit ones, so sales minus cost of sales of around 48%, maybe 50% even. So we're still 10%, 12% off of that.
I think personally, and Rogier said, we will come with a more narrow guidance in the course of the second quarter. But for us to now budget and plan at this 48% to 50% would be naive and overly optimistic. But that should definitely be our entitlement level.
And to add to that, for this year, as I already mentioned in my part as well, we still have some writing off. We still have some inventory that we need to get rid of. So that will, for sure, impact the gross margin in 2026.
But as Jurjen said, the industry standard lies between 48% and 50% to what we believe. Are we -- is it realistic to think that we will already be there, excluding the write-offs? That might be a bit of a challenge, but we should be above -- for sure, should be above a run rate of 38% that we -- that Jurjen showed in the margin side. So I think there's room for improvement still. And we still have -- we will have some impact in 2026 based on previous inventory.
Right. And how clocked do you see your customers' inventory position? How stuff is the channel?
The exact numbers, I don't have. What I do know is that the inventory at our direct partners has reduced significantly versus last year as well. Also there, we still have slightly too much inventory. As Jurjen said, I think 190, 114 days that we currently have, I think, is also still on the high side. And that also accounts for customers. But also there, we see a margin -- or sorry, a stock reduction for both the core distribution partners that we have in Europe. And in parallel, we are working with them to further reduce that to normal levels.
Right. And probably one last and question. Well, imagine you were successful in selling one of your divisions and getting a nice cash in. What kind of projects are you seeing that would enable you to undertake what kind of uplift in terms of profitability or capital returns could that unleash basically?
That is difficult to answer because -- let me try a little bit. Our Digital Health business today is hampered by our inability to fully invest in all of the opportunities that are there. Our Peripherals business today is hampered by our constant search for cash, which means that we are sometimes compelled to make deals that help us from a liquidity point of view, but do not help us from a margin point of view.
So either way for a sale of the Peripheral segment would mean that we would have ample of monies available to invest in the Digital Health business. And the other way around, a sale of the Digital Health business would allow us to truly invest in, let's say, sustainable margin improvement and focus on sustainable healthy underlying profitability rather than having to struggle for cash.
As we are running out of time, we're coming to the very last question. Somebody -- I have only an abbreviation of [indiscernible] Please state your name and company, and unmute.
You can hear me?
Yes.
That's [indiscernible] Capital. So I have 3 small ones. On the Slide 22, you have the red color [ 26 ], what you said you're selling units already in the -- is that for the first 2 months you sold so many? And how much is coming from last year? Is there some special effects in? Or is it going in this speed further up the year?
No, honestly, I think that picture A, we have some, of course, Jurjen already mentioned, a part of the miss in the outlook of 2025 was related to the Terminal business. So we see a part of the Terminal business indeed that has been postponed to 2026, also to Q1. So what you see here is the relative portion versus the expected first half. So we expect Q1 will be -- we expect Q1 is going to be okay and good with some spillover from 2025. I do, however, think that this picture is also a little bit -- it's part of the animation, which is maybe slightly [indiscernible] presenting.
I'm just not completely understanding. So it means the gray one you have, which is nearly as high as last year full year sales, or no second half year. So you would expect the first half year to be the same as the second half last year, or?
So this is what you tried to say the picture is not, let's say, a true reflection of the levels so far. So it's -- the red part is a bit of a misrepresentation of the actual situation. So we haven't sold year-to-date half of our levels in 2026, just to make it very explicitly clear.
Okay. So then why you showed this picture, sorry?
Yes. Well, it's a very sharp spot. So that is what we shouldn't have done. I mean it's not a fair representation of the actual situation.
Okay. So -- okay. But you don't want to sell -- to tell how much you sold compared to last year then?
So we are -- no. I mean, we're 2 months in. So it's also -- we are looking at very good and healthy growth in our Terminal sales in Digital Health, like we also did in Q4, and the total of 2025. So we're absolutely in our Digital Health segment off to a good start, but this is too optimistically represented.
Okay. Then the decision is made that you sell one of the units as you were writing? Or is it still possible that you're going to sell the whole company?
So that is still very well possible. I mean, like Rogier outlined, we're sticking with many interested parties. I do have to say, which is also the reason why we're discussing sales, or divestment of separate units is that the synergy and the obvious synergy between the 2 units is relatively low. And therefore, it is possible to sell the company as a whole, but unlikely, especially when it would be a strategic buyer.
And on the debt side, you have many -- a lot of debt. How relaxed are the banks? How much time do you have for the sale?
So the banks are not necessarily very relaxed, but they are also not necessarily very distressed. I mean we announced last year in the May, June time frame. So also before I was there, the fact that our financing was extended until the end of 2027. So that is still there. Obviously, the banks are expecting for us to repay our obligations once we conclude the sale. So we're also keeping the bank abreast of progress. But other than that, our relationship with the bank is very good, I have to say.
Okay. So liquidity is not really an issue for the next 12 months then?
Yes. I've just outlined to Philip as the previous question that more often than not, we are pursuing deals that help us from a liquidity and from a cash point of view. So yes, liquidity obviously is a concern. I mean we're struggling with that on a daily basis.
Okay. But banks are not facing you that you should redeem it quickly or whatever?
No.
This concludes today's webcast. Thank you very much for being with us today. I hand it back to Rogier for his closing comments.
Yes. Thank you all for participating. Thank you all for also the interesting and high [indiscernible] questions. This concludes indeed the hour with Q4 and [indiscernible] 2025, and we are looking forward to seeing, hearing you in the next quarterly update call, which most likely will be in May. So thank you for your participation, and we wish you a great afternoon.
Thank you.
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Cherry — 2025 Earnings Call
Cherry — Q3 2025 Earnings Call
1. Management Discussion
Dear ladies and gentlemen, the analysts, investors, welcome to our Q3 and 9 months 2025 earnings call, and thank you for joining us today. You have just watched our new product video announcing the launch of the new CHERRY STREAM ULTIMATE series, a new wireless mouse and keyboard in the office category. With this launch, we are also introducing CHERRY ProScroll, which is our new electromagnetic technology that allows you to fully customize the feel and behavior of your scroll wheel to fit your work tasks and preferences.
This video is part of our new marketing strategy, which you will learn more about later. As usual, today's call is being recorded. [Operator Instructions] Joining me today are Oliver Kaltner, our Chief Executive Officer; Jurjen Jongma, our Chief Financial Officer; and Dr. Udo Streller, Chief Operating Officer of the company. Before we begin, let me briefly walk you through today's agenda. Oliver will start with a summary of our year-to-date results and then take you through some major milestones of the past quarter.
Jurjen will then present the key financial metrics for both 9 months and Q3 2025 and walk you through the segments as well as extraordinary and adjustment positions and through the highlights of Cherry's inventory development. Following that, Udo will continue with the restructuring update, thereby focusing on the transformation of our Auerbach facility to a central development, logistics and service hub. The presentation will conclude with our outlook presented by Oliver. Afterwards, we will open the floor for questions. [Operator Instructions]
Let's begin the presentation and over to you, Oliver.
Ladies and gentlemen, dear analysts and capital market experts, dear shareholders, dear participants, dear CHERRY enthusiasts. I would like to welcome you to our company's Q3 2025 earning call. According to the relevant rules and regulations, we would like to give you a detailed insight into our preliminary 9-month and Q3 2025 landing figures and the measures we have taken for further reshaping our business across the major business lines.
We will go into detail about the actions we have already taken and those that will follow in order to achieve a sustained change, of course. The last 3 years have been a very stressful period for everyone involved. The company has had to go through a consistent period of reorganization and restructuring. The past quarter is particularly central for this process and through this process as we have achieved a foundation upon which we can consistently build and leverage the company's true substance.
This may not yet be reflected in all financial parameters, but on the management side, the team has taken a major step in the right direction. Some aspects worth highlighting and considered a significant reduction of inventory in our own warehouse and in our distribution channels, substantial increase in our street prices so that they are higher than the purchase price of our distribution partners now. A reduction of distribution partnerships from 17 contracts to one general contract in the German-speaking region.
Identification of the necessary partner structure for Europe, adjustment of our terms and conditions to industry standards with increased base margins for our partners and for CHERRY. Active cash collection, a continuous liquidity management, a continuous review of all sales and partner activities between management and the Board of Directors. CHERRY go 6, it's a reduction of the number of legal entities from 13 to only 6 by the end of this calendar year. These measures result in reshaping of peripherals based on industry standards. CHERRY is clearly the #2 in the market based on GFK data, an increased demand for CHERRY input devices. Also, it strictly expanding our market position in digital health, and we are currently in a strong voice in politics to further and more clearly advance the digitization of the medical sector.
In total, these are positive developments in our core business segments that we see for 2025 in total and beyond. However, we are self-critical enough to know that we still have to improve some key metrics and performance indicators. While Jurjen will discuss our financial performance in granular detail, let me take the opportunity now to walk you through our key financial metrics for the first 9 months of this calendar year 2025.
Revenue came in at close to EUR 71 million, reflecting a 16% decline year-over-year after the 25% decline as of H1. The lower revenue figure is part of our cleaning up process in peripherals, especially in Europe and therefore, a direct result of the consistent execution of our strategic realignment and is preliminary attributable to the deliberate reduction in sell-in volumes in peripherals Europe. However, this decline was also caused by continuously weak demand on the Components segment and again, an unsatisfactory performance in CHERRY Americas.
Our adjusted EBITDA margin stands at minus 6.9%, driven down year-on-year by restructuring effects and the lower fixed cost contribution from the revenue side. On a more positive note, cash on hand was nearly flat versus last quarter, standing at EUR 7.5 million. As I said, Jurjen will guide you through the numbers in much more detail. Let me now draw your attention to four milestones that have been achieved in the third quarter. The AGM confirmed CHERRY's strategic realignment. In-person AGM on the 22nd of July 2025 in Munich, shareholder approval for our transformational course.
Jurjen Jongma, new CFO as of 1st of September. With this, the Management Board expanded to three members again, and I kind of would like to welcome again JJ being here part of that mission at CHERRY SE. Third, TI-Messenger provider approval. CHERRY Digital Health obviously received the Telematic Infrastructure messenger provider approval from gematik and TI-M enables communication among all health care stakeholders.
And fourth, further inventory reduction achieved. The group inventories is at EUR 37.8 million, down by more than EUR 5 million quarter-by-quarter. And active office SKUs reduced by around 40% versus January 2025.
Ladies and gentlemen, with this, I hand over to our CFO, Jurjen Jongma.
Yes. Thanks a lot, Oliver, and thanks all for taking interest in our Q3 results release. Before I dive deeper into the quarterly performance, let me give you a brief update on the ad hoc announcement that went out on September 11 regarding the fact that our equity value in CHERRY SE had fallen to a level lower than 50% of the nominal value. While there was a slight positive impact on the back of our sales of treasury shares to Argand in October, the equity value in CHERRY SE continues to be below 50% of the nominal value.
I'll now continue with our preliminary Q3 and 9 months 2025 figures. Following a difficult first half, the third quarter of 2025 was also challenging for CHERRY. Notwithstanding the fact that we slightly outperformed compared with Q3 of last year, we anticipated for the negative margin effects of clearing inventories to have less of an impact. At EUR 70.7 million, CHERRY's consolidated revenue for the first 3 quarters of 2025 was approximately 16% lower than the prior year revenue of EUR 84.2 million. Third quarter revenue came in at EUR 24.7 million, up against the Q3 2024 revenue of EUR 22.6 million and also against the previous quarter figure of EUR 20.7 million.
As I mentioned earlier, continuing clearance of inventories has a negative effect on gross margins. At the same time, we see that the group's effort in reducing costs had a EUR 2.4 million positive impact comparing Q3 of 2024. Negative impacts on margins, combined with this positive impact, yielded an adjusted EBITDA margin of minus 10.6% for the third quarter of 2025. Now if we move on and looking at our performance by segment, just let me highlight in this slide that the Components segment is shown in light gray.
The Gaming and Office Peripheral Segment is in red and the Digital Health & Solutions sector is in dark gray and the Central segment in black. I will focus in my comments on year-to-date results reflected in the first chart for sales or revenue and the third chart for adjusted EBITDA. External revenue of the Components segment amounted to EUR 3.9 million against EUR 5.2 million in the same period in 2024. At a minus EUR 4 million, adjusted EBITDA was EUR 4 million below the previous year level where it was 0, corresponding to an adjusted EBITDA margin of minus 61.7%, 0% in Q1 -- Q3 2024.
The decline in the Components segment is further testimony of the decision to discontinue manufacturing in Auerbach, outsourcing assembly to China and reorganizing the Auerbach site to a logistics center. Restructuring costs and relocation costs, to a large extent, drive the negative EBITDA performance of the segment. In the 9 months ending September 30, 2025, the Gaming and Office Peripheral segment recorded revenues of EUR 50.3 million, a decline of 10.8% compared to 2024, where it was EUR 56.4 million. On the back of negative margin impacts following our actions to clear inventories, gross margin too at 21.1% is materially lower than in the same period of '24, where it was 30%. The fact that restructuring efforts are starting to bear fruit, operating expenses in the Gaming and Peripheral segment came in EUR 1.8 million lower than in the same period in 2024. And the impact of lower margin could only be partly compensated for by this lower cost base, resulting in an adjusted EBITDA margin of 0.4% compared to 6.7% in year-to-date Q3 2024.
When it comes to regional performance, macroeconomic circumstances were instrumental in driving growth in China to the tune of 4.5% and decline of minus 17% in Europe and 16% in the Americas. With regards to restoring the Gaming and Office Peripheral segment, it is important to point out the following key points: one, shifting our focus from sell-in to -- from a sell-in focus to a sell-out focus, keeping a clear eye on the inventories that sit in our channels. Consequent. Two, consequent reduction of inventories throughout the chain on which I will elaborate later on in the presentation. And then thirdly, obviously, restructuring our organization.
In the 9 months ending September 30, 2025, the Digital Health & Solutions segment achieved consolidated revenues of EUR 16.5 million, down EUR 6.1 million from the same period in 2024. Adjusted EBITDA amounted to EUR 11.6 million positive, corresponding to an adjusted EBITDA margin of 70.3% against 37.7% in the same period in 2024. This brings me to an important element that I will raise now, and I will elaborate further upon in the next slide.
Unfortunately, the adjusted Digital Health & Solutions segment results include the net results of the Active Keys divestment earlier this year. Again, I will make this clear in the next slide, but it's important to highlight that the results mentioned -- that I mentioned earlier cannot be regarded without taking into account the fact that the 2024 financials include the results of the Active Keys business, which was sold to the Danish peripheral device manufacturer, Contour Design in the first half of 2025. On a like-for-like basis, Digital Health recorded EUR 16.8 million of revenues against EUR 17.8 million in the same period of 2024, representing a decline of 5.2%. This decline is largely attributable to supply constraints limiting the production of terminal units. Similarly, on a comparable basis and for the 9 months ending September 30, gross margin sits at 44.6% and it declined from 52.6% a year earlier.
This is largely due to an increase in material costs and ramping up production capacity for terminals. Investments in mainly research and development costs drive adjusted EBITDA to a level of 25.3%, down from 37.3% a year earlier. So I already mentioned that the way we look at adjusted cost is a difficult exercise in CHERRY. And with this, I wanted us to have a closer look at group performance from a purely operational point of view. Now I realize that this is a complicated slide. So let me take some time to go through this in granular detail. The bars on this chart are a graphical representation of our P&L.
Starting with the bar on the left, you see our reported numbers for revenue, the material component of cost of goods sold for gross profit one or gross margin, for operational cost and then lastly, for EBITDA. The second bar highlights the adjustments we have made year-to-date to arrive at adjusted EBITDA, a positive effect, bringing adjusted EBITDA to the minus EUR 4.9 million I alluded to earlier. Unfortunately, in the second quarter, we erroneously adjusted for nonrecurring elements of the Active Keys divestment, resulting in an adjusted EBITDA that does not reflect true operational performance of the group.
And this is why we modeled the third bar where we basically adjusted out all nonrecurring elements so that a true operational view on performance will remain. While revenue and gross margin are largely unaffected by this, it has a negative effect on adjusted EBITDA of approximately EUR 6 million. Now that we have a clear and transparent view on our operational P&L, the third bar, like I said, we can see what needs to be done to ensure that going forward, we get to a sustainable financial performance.
First, we looked at gross margin. With our main activities in gaming and office peripherals, where midpoint gross margins are at a minimum level of 45% and our digital health business generating margins well over 50%, we conservatively estimate our entitlement margin range to be between 45% and 50%.
This yields between EUR 4.2 million and EUR 7.8 million of additional margin in comparison with where we are today. Next, we took a good look at the cost opportunities that are also reflective of the S6 business review, and this on an annualized basis, yields between EUR 6.3 million and EUR 8.7 million of cost savings. Calculating this back to the 9 months that we have so far, then it yields between EUR 5.5 million and EUR 6.5 million of cost savings.
Adding those together, and you see the fourth bar and in the fifth bar with the same level of revenue, EUR 71.1 million, it brings us to an improvement opportunity that lies between EUR 9.7 million and EUR 14.3 million, bringing true operational EBITDA to an initially acceptable level.
These ranges you see reflected, like I said, in the fourth and the fifth bar on this graph. What I just explained to you, of course, begs a number of questions, and I understand that. We'll have the opportunity to dive a little bit deeper into that during Q&A, but let me address some questions that I'm certain you will have. First and foremost, how will we reflect operational performance going forward? We have decided that we will continue to report as is for 2025 and restate 2025 in the beginning of 2026 to ensure backwards and forwards comparability. Obviously, we will ensure that for the fourth quarter and for the full year 2025, we will update this slide and keep you abreast of actual operational performance.
And the second question would be, when is it that you will achieve this more sustainable performance? We believe that we have reached the end of our measures to clear in-channel stock. While some effects may still impact margins in the Components segment and the Gaming and Office Peripheral segment in the fourth quarter, these margin must be achievable in 2026. On the cost side, we have to be a little bit more cautious as our cash situation prevents us from pursuing restructuring as fast as we would like.
I hope that this overview gives you more insight in our path to recovery. And with that, I move on to my last slide for today. Now Oliver already alluded to that. But since March 2023, the group has consistently managed inventories down from EUR 75 million in March 2023 to EUR 38 million by the end of September 2025. In and of itself, this, of course, is good news. From reducing inventories alone, the company has created EUR 37 million of liquidity. And similarly important, the company has cleared a lot of what I call debt weight in the channel. However, this has not gone without pain. It went at the expense of margins and profits, and this clearly is visible in the P&L.
Let me now hand over to Udo for the operational update.
Dear ladies and gentlemen, also from my side, a very warm welcome to all of you today. In the next few minutes, I will present to you a more detailed operation and restructuring update. It covers the main factors that drive the underlying improvements in our business and sets the stage to achieve our long-term objectives. The most significant element of our restructure plan, as already mentioned by Oliver in the beginning, is the fundamental transformation of our German site in Auerbach.
As previously announced, we have discontinued switch production in Auerbach and transferred the assembly to our established partners in China and Slovakia. This decision, while difficult, is essential to stress structural and cost disadvantages in the volume market. This operational shift includes a socially responsible headcount reduction in Germany that is executed in close consultation with the working council in Auerbach.
This is crucial for securing the availability of our company. We are strategically repositioning our Auerbach site from a manufacturing heavy operation into a pivotal development, logistics and service hub for Europe, leveraging its core strengths for the benefit of the entire group. In logistics, Auerbach is becoming our new multifunction logistic hub, capitalizing on its excellent geographical location in the heart of Europe. This new structure supports the optimized regional logistics hub strategy, which also includes establishing a new tariff optimized setup in the U.S.A. to improve market delivery and cost efficiency in the key region.
In development, we are implementing a centralized and integrated product and technology department structure to enhance the speed of innovation. We must acknowledge that the ULP productline had to be discontinued as it had reached its product life cycle end and became an excessive fixed cost burn. However, I want to emphasize that our core switch technology development will be continued in both Auerbach and Zhuhai to protect our technology edge in the region of terminals.
Finally, in services, we are centralizing key management functions that are vital for the operational stability that includes central product and project management, along with the subcontractor management as the supply chain management. This holistic restructuring ensures that our operational setup is perfectly aligned with our global strategy, designed to enhance efficiency, streamline our cost base and drive our long-term competitiveness.
Now let's also have a look a little bit more in detail on the execution itself. I'm pleased to report that the transformation of the Auerbach site into our central logistics and service hub is fully on track and in many areas, successfully completed even ahead of time. The logistics transformation has been completed on schedule, thus by doing so, ensuring the smooth operation and a more efficient handling across all our business units. The full transition of all CHERRY webshop logistics processes to Auerbach site is completed, and this is also a major operational achievement that consolidates our e-commerce distribution.
On top of this, the contract with our previous external logistics partner will be terminated at the end of the year, which will lead also to a significant cost saving from 2026 onwards. As you can see on the picture, the serving units in the former production are already now and in operation and filled already according to the [ RISE ] accelerated time line within the Q4. Looking ahead, in summary, by end of Q4 of this year, all logistic tasks for Europe, including Amazon vendor business, the Landskrona in-house warehouse we have transferred and the external warehouse services will be all done and fully managed from the new hub in Auerbach.
Let me conclude with my last slide with the main drivers for our development, technology and innovation outlook. While restructuring our operational footprint, we are simultaneously building a solid foundation for future profitable growth. We already have successfully established the foundation in a way that we have, as already mentioned, the integrated product and technology development structure aligned for our two focused businesses, means for Peripherals and the Digital Health & Solutions. A global PMO is driving crucial efficiency and project discipline across all new product introductions. With this foundation built, we are gaining significant innovation momentum. The centralized department is supported by a dynamic global innovation community spanning across all our sites in Sweden, Germany, Austria and in China, especially also in China.
More importantly, we already finished our technology road map for 2026 and also established the innovation building blocks for 2026 and beyond. Looking ahead, our innovation pipeline is robust and clearly focused. Our teams are currently targeting around 30 technology road map projects across critical areas like hardware, the switch, the connectivity and software and applications.
This extensive pipeline is completed -- complemented by defining approximately or defined already approximately 10 cross-field innovation building blocks designed to generate entirely new solutions opportunities. This clear focus on innovation, supported by a lean restructured operational setup is what gives us the confidence to look ahead to a brighter and more competitive future for CHERRY. With this, back to you, Oliver.
Thank you, Udo, and special thanks, obviously, to the operations team to make all these changes happen. Really great to see how we have converted the place in Auerbach from manufacturing to logistics and on time and with the right kind of effort. Ladies and gentlemen, quite frankly, the investment in CHERRY is a tough test for all shareholders. We are not the only tech stock to have experienced a rapid decline since our IPO in 2021.
But what gives us confidence and optimism -- in almost 75 years, the company has built a remarkable legacy and a universally respected and valued brand. We still hold a relevant market position in terms of technology, innovation, design and relevance. Purchasing decision-makers as well as our distribution and trading partners see CHERRY as a necessary #2 in the market. Due to the shortcomings in the components business, the peripherals business was negatively impacted.
This penalty is now almost complete after 2 years of consistent implementation of our restructuring plan. In the wake of these activities, we were also able to substantially advance the expansion of our digital health business despite investment restrictions. Here, we achieved a leading market position and managed profitability hand-in-hand with revenue growth. Digital health is finally getting the attention this business and the digital health team deserve.
We continue to consistently pursue our strategic goal of transforming CHERRY into an international provider of agnostic digital ecosystems with a strong focus on our Digital Health and Solutions segment. In our DHS division, we continue to see strong demand for an ongoing high market share of our terminal solutions, reflecting the trust of our customers placed in CHERRY technology. But beyond that, we are undergoing a fundamental paradigm shift, moving from a hardware-centric model to a platform-driven business. At the center of this transformation is the TI-Messenger, which is key for our new identity as a platform provider.
This shift allows us to transition from project-based hardware sales toward predictable and recurring software revenue streams, which significantly enhances visibility and profitability. Our [indiscernible] SIS offering plays a critical role here. We project that these revenues will surpass revenues with physical terminals by 2029, marking a major milestone in our digital transformation journey. Turning to our Peripheral segment. We have taken decisive steps to reshape and streamline our organization. We've simplified Office Peripheral structures and focus on attracting highly qualified talent to strengthen our capabilities.
In the gaming segment, targeted marketing initiatives are helping us enhance the visibility of our CHERRY EXO5 brand, driving stronger market recognition. I will also comment on our reshaped marketing division in a second. At the same time, our components business has become deemphasized but as a value strategic add-on. Regionally, our EMEA recovery is on track and APAC continues to perform as a best-in-class region for CHERRY. In the Americas, we've initiated a strategic reset as we are still not satisfied yet with its performance. Let me now turn to the challenges of our environment that we are actively navigating.
After 2 years of recession, Germany remains in stagnant growth and clearly lagging behind the dynamics of its European peers. This continues to weigh overall consumer sentiment and discretionary spending. Most realistically, 2025 will become the third year of recession, which is a negative record in the economy history of the Federal Republic of Germany. We already have achieved a lot in terms of improving and strengthening our structures, processes, workflows, forecasting discipline and data accuracy, more there is still -- more to go and to achieve even better results, as you can imagine.
The German government has submitted an amendment to the Bureaucracy Relief Act for nursing care. It proposes postponing the deadline for the IT connection of medical and providers to October 1, 2027, instead of January 2026. Like many other small- and medium-sized enterprises, CHERRY has already made massive investments in implementing the original plans in accordance with gematik specification. Such a move undermines the credibility of government regulations and bears negative consequences for patients as well as health care providers.
The reasoning behind the delayed EHYO is shortsighted and ignores the independent immediate benefits of TI connectivity. We have submitted an official opinion document to politicians to hold this process and continue to provide support to German SMEs in the digitization of the medical sector. Policy sets the framework for the economy, business plans develops and implements. We have followed precisely this principle. Now politicians cannot change the rules and conditions after the fact, leaving SMEs with their investments in services in the alert.
In APAC, we see rapid growth and innovation, but also extremely short product life cycles, new local brands popping up shortly, causing a lot of friction in the market, pricing pressure as well as FX headwinds, which altogether require continuous agility in development and supply chain management. Cash constraints limit the ability to pursue growth opportunities. And lastly, we work hard on further transforming our distribution and general structure from sell-in to sell-out, but this takes somewhat time for reestablishment.
A few weeks ago, we have implemented a strategic shift in marketing. We're going from B2B to B2C-driven marketing. Our communication must connect directly with end users. We move from partner-focused B2B messaging to consumer-driven storytelling. We shift from explaining what we sell to showing what it matters and why it matters. This change builds pull, not push. It creates demand through relevance emotion and credibility. Before, we focus on B2B channels, product data and trade events. Going forward, every product becomes the center of the story. The user is the audience.
The experience is the message. And going forward, focus on what the product means for the user. Technology is secondary to experience, simplicity and emotion. Our content should feel like us, authentic, distinctive and unmistakably, it's CHERRY's. It is not about CHERRY history. It is about the legacy of this loved brand and what we create for the future. We are bringing more content creation and quality control in-house, building a strong marketing team with the skills to produce more of our own material and rely less on external agencies. This shift will strengthen our brand consistency, create a more unified tone across products and improve cost efficiency. And yes, this is correct. We're already taking advantage of AI.
Going forward, every visual tells a story, lightning sound movement and environment will create desire in identity. Our goal is clear identity and unified appearance, where tone of voice, design and messaging aligned seamlessly. Ladies and gentlemen, regarding the outlook for peripherals in Europe, we clearly see two buckets of opportunity. Let me start with a quick update on the three major European markets.
The European peripherals market remains under pressure with the EU3 reseller market, which is Germany, France and the U.K., declining by minus 8% in value year-to-date, driven by a significant contraction in the U.K., which is minus 22% and France, which is only minus 1%, only partly offset by plus 2% growth in Germany.
The Consumer Retail segment, however, shows robust momentum with plus 10% growth, particularly in areas where CHERRY is not yet broadly distributed beyond Amazon and MediaMarkt Saturn. Germany continues to be the strongest market within the EU3, and CHERRY was able to increase market share by 1 percentage points year-on-year in Q3 calendar year 2025. More than 80% of the total EU3 keyboard market revenue is generated by cordless products, whereas CHERRY's mix remains 47% corded. This mix imbalance is directly impacting CHERRY's average selling price and margin potential.
These are our strategic implementations. The massive consumer market growth by plus 10%, combined with CHERRY's low representation in retail and cordless categories confirms the need for the ongoing strategic portfolio differentiation between consumer and B2B. The new distribution setup and portfolio realignment will allow CHERRY to: a, increase presence and numerical distribution in consumer channels; b, improve category relevance in cordless products; c, strengthen margin structures across the channel; and d, align product pricing with the overall EU3 value market.
The organizational realignment of sales and channel marketing initiated in September 2025 supports this shift, ensuring that CHERRY's resources, incentives and go-to-market folks are fully aligned with these growth and profitability drivers. In recent weeks and months, voices have grown louder that our largest shareholder, New York-based Argand Partners, should speak more clearly about the strategy. Well, it is entirely up to our shareholders to decide how, when and whether they want to comment on their own investment strategy.
With the announcement on October 23, 2025, we were able to announce a deal with Argand Partners that conveys commitment, support and optimism. CHERRY SE and Argand have entered into the following agreements: Argand is acquiring two intragroup loan receivables of CHERRY SE from CHERRY Americas LLC and CHERRY Europe GmbH. CHERRY SE is selling its 1,100,284 treasury shares to Argand. Argand also undertakes to provide the company with additional funds amounting to EUR 3.5 million. If CHERRY makes use of these funds, CHERRY Americas LLC and Argand will conclude a purchase agreement for certain inventory of the U.S. subsidiary.
As I stated in the news, Argand Partners as the largest shareholder of CHERRY SE is demonstrating a strong and concrete commitment to the Management Board's further strategic plan. The focus on the company's potential is supported by concrete financial measures to give management more leeway to implement the right measures in the areas of peripherals and digital health with sufficient consistency. With those investments, the CHERRY U.S. business remains unchanged in the hands of CHERRY.
For sure, you agree that these are very positive signals for the company, the Management Board, the CHERRY team and of course, also the capital market. As usual, I complete our presentation with a comment on our financial forecast. As stated in our ad hoc release from the 20th of October, we are currently reviewing whether and to what extent our full year forecast requires adjustment. I will now hand it over to Nicole for the Q&A session, and I'm very much looking forward to it.
[Operator Instructions] First question comes from Bastian Brach, Montega AG.
2. Question Answer
So three questions for me. First two on DHS segment. So in Q2, you mentioned the good eHealth terminal traction and the outlook for H2 with delivery numbers more than doubling. Does this still holds true? You mentioned supply problems in your presentation. And yes, following that, what can we expect in 2026? Will the good traction also continue into next year?
I go straight into answering that question. So first of all, obviously, we're absolutely in line with the projections we have shared with you in Q2 call. Again, unfortunately, there is a bit of a kind of a distraction right now with some politicians moving out of that part of the business. But again, we are already approaching all the politicians. As we are the market leader in that segment, we have a certain kind of a voice -- so we still keep on the plan that we shared with you in Q2 for the rest of the year. And we see that our solutions are the best-in-class when it comes to hardware, software and cloud services that we have.
With regard to the 2026 market, imagine there will be a little bit of a decline from the projection if that's the case. And obviously, we're not going to lose that business. So it's going to enrich 2026. And even the outlook to 2027, 2028 is very positively. One of the elements that we always should bear in mind is when we're talking about Germany and we're talking about digitization, we all know that we are not on a fast track mode in this country.
Fortunately, this gives us a little bit more traction and a little bit more reach over the years. Second thing is, and that's something where we're going to look specifically into it. We're getting more and more kind of positive feedback on our solutions as they're purely agnostic from other countries. And with more focus on this opportunity, obviously, this will also enrich DHS. So from a sustainability perspective, sustainability in terms of long-term business, DHS is a very promising business line.
Okay. And could you also, for that segment, talk a little bit more about the TI-M rollout. So when could we expect first meaningful revenues? And then can you further elaborate on your comment that you expect software sales to be on the same level as hardware in, I think, 2029, it was what is needed in terms of like customer numbers or other milestone to reach this target?
Yes, very good question, Bastian. So basically, obviously, we already started having the first kind of signings. That means that we're already generating recurring revenue in this one here. We're going to have a strategic session on that with regard to the outlook 2026 up to 2028 in December. And this will the time when we're going to have a consolidation and the projection at the same time of our assumptions for the next 3 years, and that's something that we're going to share most probably in the first quarter next calendar year.
Okay. Okay. And then my last question is on the -- yes, quite complicated Page 9, the adjusted EBITDA bridge. The EUR 5.5 million or EUR 6.5 million in the optimistic case, are these cost savings you have already implemented? And which will be realized in 2026, so we can see that as an indication? Or what does that refer to? Is that -- yes, other cost measure implementations you will do in 2026 as well?
So as this slide looks a little bit complicated, first of all, I appreciate you coming up with the questions. Most probably you're not the only one on that call. The answer is pretty simple. And with this, I hand over to Jurjen.
As I already alluded to, I mean, these cost savings to a limited extent are reflected in -- we mentioned that our cost profile in the third quarter in 2025 is better that is lower than in the same quarter in 2024. But the vast majority of these costs and reductions are yet to come. And I just annualized, let's say, the total number and then pushed it back to 2025. So it's really a cost opportunity from the cost level where we are today.
Okay. So it's not implemented yet and shouldn't be seen as an indication for 2026, but like a general midterm outlook where the cost base could be?
If we -- yes, exactly. I mean that's the right way of formulating it. And as I said, our current tight liquidity management prevents us from doing this in a big bang.
Okay. Maybe to underpin that a little bit, Bastian, and again, it's a really important question here. If you're going through this channel inventory down management as we have managed it now the last 3 years, if you're at the same time, cash limited, you cannot do the typical what you do in the industry, which is always called the flush out, you can't.
So it took a longer period of time. But at the same time, obviously, and this is where we look at this from a pure management perspective, if we then see the increase of the street prices of CHERRY products by up to 80%, if we then see that the channel demand from the different partners has increased significantly, then from a management perspective, we have done the right stuff.
And I was also kind of expressing that in the Q2 call that we're going to look into Q3 getting to the end of that channel down, and that's exactly what we have achieved. Now with the current inventory of around EUR 35 million, EUR 38 million, it depends on shipments we're going to make. it looks like we already are in a certain kind of a range where we most probably are looking to is that the right number? We always say something like a constant, obviously, inventory level of EUR 30 million to EUR 35 million in the range of CHERRY might be the proper situation.
But the most important is that we also have cleaned out, let's say, the slow-moving products quite significantly. Second is that most of the inventory obviously was in the German-speaking market. That means like there is exactly where we had our strong position in the market. But at the same time, we kind of overloaded not only the channels but also our internal inventory situation.
So again, long story, but quite frankly, it is an important story as we have done the cleanup that I know other brands in the industry still are facing ahead of their time. They still have to go through this. We have done it. So this could be a very, very nice opportunity for the sales team, obviously, to really sell on higher margin and profitability level and even there gaining more shares in the market.
And allow me shortly to add from my side on the question before with the cost measures. Yes, so they are not implemented in the way that as of today, all of them are in place. But for sure, they are initiated. And then that's exactly what we're doing. We have the structured PMO, getting the things on the street. Of course, for some of the elements, it takes some time. So it means you can finalize them, but the path is very clear and also the path is defined towards this.
The next questions come from Oliver, Frei [indiscernible].
And maybe starting with previous and upcoming investments and in relation to your liquidity, you mentioned that you were somewhat cash restrained. Can you remind us on the restructuring charges for, let's say, severances for components for the Auerbach side, what you've already done? And then looking forward, what's still ahead of us, I can imagine that you will have to think about your inventory again that you get the right products and again, maybe rebuild it in some capacity? And how are you monitoring liquidity for that also given that some loan payments are coming up at the beginning of next year?
I can take the first part on the severance payments simply based on the legal requirement and the social plan negotiated. Roughly half of it is already done. The majority comes in quarter 4, a few exception employees with the longest termination than in January and then it's done. And we are strictly at plan, even we are slightly below what was originally targeted. It's also part of an element which we're monthly reviewing as this is also one of the key elements of the '26..
I'm happy to take the part on the financing. So our agreements with the bank when it comes to financing, they run until the end of 2026. So there is no repayments anticipated or scheduled for the beginning of 2026. And obviously, towards the end of 2026, this financing needs to be refinanced.
And maybe just to clarify on upcoming investments. Maybe on the Auerbach side, you mentioned some good progress. Anything that we can expect or have to expect in Q4 and maybe Q1 '26?
You mean in terms of capital expenditures and investments? Or what is the...
Yes.
For the logistics setup, we are done. And honestly, this is on a very reliable or even acceptable low level of cost. So introducing the shelf as the building, as I mentioned already before, the building, everything was ready to be used for such a logistics hub, even it was originally planned or built for something like this. So therefore, the investment costs were minor and they're all done. So there is nothing additional comes. So what we have to invest around the logistic hub is already done by end of October.
Okay. Perfect. And maybe a second question. You mentioned that your guidance is still under review, but can you help us on how we have to think about Q4 on the demand situation and where you would see some short-term growth potential because we have seen some -- like you mentioned, the clearing out of the distribution channels has hurt sales for a couple of quarters now. Where do you see some low-hanging fruits to get back to growth?
Yes, that's a very good question. So first of all, obviously, we're looking at the top line, which seems to be sufficiently underpinned, which is good. Now we're looking at the costs. I hear some voices that say, oh, Mr. Kaltner, you are now 3 years with the company, you're always complaining about the market condition.
If I was coming across that way, I can obviously say like that was not my intention. My intention was to say like listen, if you're talking about a European market and you have 85% of your business in the German-speaking region, if you're then obviously filling, filling, filling, overfilling that channel, if you're coming up with EUR 84 million in total inventory, most of it obviously in the German-speaking market, if you then have a bit of a cash restriction in the beginning and a heavier cash restriction in the end of the last month, you cannot move product because that was dedicated German-speaking product that you simply cannot sell to the U.K. or somewhere else.
And the comparison with a company such as Logitech doesn't make any sense because it's more than USD 5 billion company. They can obviously move their product from better marketplace to the other one. So if you look at this from a management perspective, we have done exactly the right thing. And -- also to repeat that, we had 17 direct agreements for the German-speaking market with 17 distribution partners, not even adding the one with the sub-distribution partners.
This is what I call a maximum mess, which is now cleaned up, okay? So please understand this took a while. We've been pretty explicitly explaining it, but I understand that obviously, that's a lot of detail when it comes from operational management perspective. Now we have one dedicated partner for the German-speaking market. We have a full-size agreement about the sell-in volume for Q4.
It is contractually absolutely underpinned, which is fine. The good thing is obviously that basically the channel coverage is on a pretty soft level. And obviously, the demand that we were facing from our end partners is higher than obviously our supply. This is all good, and this is kind of giving us the confidence right now with regard to the Q4. But even more, we're not going into any overshipment mode anymore where the Q4 looks good and the Q1 is going to suffer.
That's exactly where we're heading to. And again, with regard to the costs, I'm very happy to see that Udo is really progressing very nicely with all the operational points that we have laid out and now obviously, also with the new quality from a CFO perspective provided by Eugen, obviously, we're looking specifically into our cost structure. And with this, I also will say like we're not at the end of our cost structure. Cost structure still is too high.
And we're still not there to say like done deal, but we have now sufficiently reshaped the business in peripherals. And again, it was really suffering from the decisions based on the component business that was not showing up. And at the same time, we very nicely managed Digital Health. That means like we have now 2 out of 3 business segments that are delivering better results from Q4 onwards.
So as there are no further questions at this time, and we are running out of time, I hand it back to Oliver for his closing comments.
What else needs to be added? Quite frankly, I fully understand that everybody that is kind of joining our quarterly sessions over the last 3 years, most probably would expect an energy of positive news and based on positive news. Having said that, it's been a journey of restructuring, and we've been very, very vocal about what we're doing and how we're doing this and why we're doing this.
I'm very pleased to see that we have strong management capability within the organization that we have a dedicated team that has really taken the company through this very, very challenging period of time. Having said that, my confidence level with regard to having peripherals back in shape is very, very high. My confidence level with regard that we can really change the rules in the market of digital health is absolutely very high. And at the same time, we are going to do the right thing with the remaining part of components.
Component was the part that was kind of starting the suffer period for the company. We have managed it in a certain way that this pain is now out of our range, and that's very helpful. I really thank you very much for the questions. I know that there will be more questions popping up after the session. We're going to answer all the sessions popping in. I'm very pleased to see, again, Jurjen Jongma joined the company, very helpful, obviously, to see that really step up.
And again, also special thanks to Udo Streller because you look at Udo always as the COO, I can tell you this guy is really involved in so many other business streams outside his direct mandate, and I really appreciate that setup. Again, with all the others that are also in the core team, this is the reason why we could manage it the right way.
And very promising, obviously, what we have achieved, not in all the metrics as we have explicitly shared with you in a self-critical way. But from a management perspective, most of the reshape is done. Thank you very much. Have a fantastic rest of the week and enjoy your weekend upcoming.
Have a nice day. Thank you also.
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Cherry — Q3 2025 Earnings Call
Cherry — Q2 2025 Earnings Call
1. Management Discussion
Dear ladies and gentlemen, welcome to our H1 2025 earnings call, and thank you for joining us today. Please note that this call is being recorded. [Operator Instructions]
Joining me in the room today are Oliver Kaltner, our Chief Executive Officer; Volker Christ, EVP, Global Finance and IT; and Dr. Philip Groth, Managing Director of Cherry Digital Health. My name is Nicole Schillinger, and I'm responsible for Investor Relations.
Before we begin, let me briefly walk you through today's agenda. Oliver will start with our investment highlights, provide a summary of our H1 2025 results and then take you through the key achievements of our restructuring efforts. He will also outline how we have enhanced our capital allocation efficiency. Volker will then present the key financial metrics for both H1 and Q2 2025. Following that, Philip will offer a more detailed view into the opportunities with our Digital Health & Solutions segment. The presentation will conclude with our outlook presented by Oliver. Afterwards, we will open the Q&A session. [Operator Instructions]
Let's begin the presentation, and over to you, Oliver.
Thank you, Nicole. Ladies and gentlemen, dear investors, dear analysts and capital market experts, dear participants, I also would like to welcome you to our company's H1 earnings call.
According to the relevant rules and regulations, we would like to give you a detailed insight into our preliminary H1 and Q2 2025 landing figures and the measures we have taken for reshaping our business across all business lines. We will go into detail about the actions we have already taken and those that will follow in order to achieve a sustained change, of course. Please be informed that our COO, Dr. Udo Streller, cannot join today's session as he is with an important partner to further lay out a master distribution plan for Cherry Europe that is also consisting of some aspects of operations, logistics and product development.
As we see an ongoing growth momentum in Digital Health & Solutions, we think that this is the right moment to give Philip Groth some room in the earnings call to get, a, introduced to you; and b, speak about the very positive development in that business segment that we see for 2025 in total and beyond.
Dear all, let me walk you through our key financial metrics for the first half of 2025. Revenue came in at EUR 46 million, reflecting a 25% decline year-over-year. This decline is part of our cleaning up process in Peripherals, especially in Europe and therefore, a direct result of the consistent execution of our strategic realignment and is preliminary attributable to the deliberate restructuring -- reduction in sell-in volumes in Peripherals Europe. However, this decline was also caused by continuously weak demand in the Components segment and an unsatisfactory performance in CHERRY Americas. Our adjusted EBITDA margin stands at minus 5.0%, driven down year-on-year by restructuring effects and the lower sales contribution. On a more positive note, cash on hand increased to EUR 7.1 million versus last quarter, reflecting the sale of the hygiene peripherals business known as Active Key.
Managing liquidity remains a top operational priority. We have consistently reduced our inventory levels for Gaming & Office Peripherals. We have also significantly reduced inventory volumes at our distribution partners. In doing so, we used as little cash as possible. With this measure, along with targeted cash collection, we were able to secure and optimize our liquidity. Our equity ratio is at 45.6%, showing a moderate decline of 2.1 percentage points compared to the previous quarter, which still indicates a robust capital structure.
As mentioned, a key element of our financial strategy is to ensure robust liquidity. In this context, we informed you on 22nd of April of this year that we had reached an agreement with UniCredit to extend our financing until 31st of December 2027, a real milestone indeed. The total loan amount was only slightly reduced from EUR 25 million to EUR 23 million. Importantly, the interest rate remains unchanged at EURIBOR plus 3.75%, which we see as a clear vote of confidence from our financing partner in our restructuring path, our executional and overall financial discipline.
Second, on 28th of May 2025, we completed the sale of our hygiene peripherals business unit for a total target purchase price of EUR 21 million. An initial payment of EUR 10.4 million was received at closing after customary net working capital adjustments. The remaining amount is structured as an earn-out, tied to the achievement of specific performance targets through December 2027.
Let me now turn to our third pillar of our capital control, the progress on inventory reduction, a key lever in improving capital efficiency and strengthening our liquidity position. Since the peak in summer 2023, we have successfully halved our group-wide inventory levels from EUR 28 million down to EUR 43 million as of Q2 2025. We have peaked once at a level of EUR 84 million back there. This is a significant achievement that demonstrates discipline, strategic alignment and an operational execution.
A central driver of this improvement was the comprehensive 2-year cleanup process within our Gaming & Office Peripherals segment. We proactively realigned our partner network, prioritized viable distribution channels and significantly reduced SKUs. As a result, we achieved a 72% sell-out rate for Q2 2025, a clear indicator of market absorption and demand alignment. In addition, our Asia Pacific operations deserve special mention for their exemplary inventory discipline and agility throughout the period. In Components, we responded decisively to market shifts and repositioned the business more realistically. This included a targeted and necessary inventory adjustment, alignment with our strategic redefinition of the segment's growth and potential.
And finally, in our Digital Health & Solutions segment, we maintained full control over inventory. Thanks to strong coordination between forecasting, go-to-market and sales operations, we avoided any stock-related risk and set a benchmark for operational integration across the group.
As part of our strategic realignment, we are discontinuing switch production at our German site in Auerbach, Germany and transferring it to established partners over in China and Slovakia. This step is essential to address structural cost disadvantages in the volume market dominated by Asian competitors. The Ultra Low Profile, ULP switch, which failed to gain sufficient traction, will be phased out accordingly. At the same time, Auerbach is being repositioned as our European logistics development and service hub. Its central location and infrastructure make it ideally suited to support future growth. The site already manages all logistics from our eHealth Terminals.
Socially responsible personnel adjustments will be made in close coordination with the works council and the reconciliation of interest and a social plan have been concluded. These measures are necessary to enhance operational efficiency, streamline our cost base and strengthen Cherry's long-term competitiveness. In Shanghai, our high-performing sales and marketing team ensures proximity to both key customers and the influencer ecosystem right in the world's second largest peripherals market. Our Zhuhai site is a critical innovation hub with a skilled local R&D and project management team, backed by deep manufacturing and logistics know-how. Located in [ Zhengzhou ], Zhuhai gives us direct access to the full value chain from component manufacturing to cutting-edge electronics and firmware development. All activities are embedded in a broader transformation, particularly the streamlined product and project management setup under the COO organization.
With this, I hand over to Volker.
Thank you, Oliver. Ladies and gentlemen, thank you for your interest in Cherry's H1 webcast. I'll now continue with our preliminary Q2 and half year 1 results before potential impairments.
Following a difficult financial year in 2024, the first half of 2025 was also challenging for Cherry SE as expected. At EUR 46 million, Cherry SE's consolidated revenue for the first half of 2025 was approximately 25% lower than the prior year revenue of EUR 61.6 million. Second quarter revenue came in at EUR 20.7 million, trending around 34% behind the quarter 2 2024 revenue of EUR 31.3 million. This decline is driven by a challenging macroeconomic environment in key European markets, particularly in Germany, combined with our strategic realignment efforts, which also include a deliberate reduction in sell-in volumes to clean up channel inventories and stabilize street prices. In addition, we faced a disappointing performance in the Americas and also in our Components business. As a result of this, profitability also fell short of the prior year level.
In the first 6 months of 2025, Cherry SE recorded an adjusted EBITDA margin of minus 5%, which was in the first half of 2024, plus 4%. The adjusted EBITDA margin for Q2 2025 came in at minus 1.3%, which is well below the prior year's figure of plus 5%. However, it represents an improvement compared to the adjusted EBITDA margin of minus 8% for quarter 1 in 2025.
Let's now have a look on how the segments performed. The Gaming & Office Peripherals segment was particularly hard hit by the continued local economic downturn given its strong dependence on the German market. Additionally, our previously mentioned efforts to channel inventories and to stabilize street prices led to lower revenue. In addition, CHERRY Americas underperformed in the first half of the year. As such, the segment's revenue in the first half of 2025 came in at around EUR 33.6 million, a drop of 19.5% compared to previous year's figures of EUR 41.7 million. The adjusted EBITDA margin amounted to 0.1% compared to 12.6% in the previous year.
The Components segment continued to face significant challenges due to competition and competitive pressure from China. Segment revenue amounted to EUR 4.3 million, which was in the half year -- the first half year of 2024, around EUR 6 million, of which EUR 1.9 million was attributable to intra-group deliveries and revenue. The adjusted EBITDA margin was also below the previous year's levels at minus 69% versus 10.7% in 2024, particularly caused by a provision for restructuring in the amount of EUR 1.8 million.
The Digital Health & Solutions segment generated revenue of EUR 10 million in the first half of 2025, a decrease of 38.3% compared to the previous year's figures of EUR 16.2 million. The decrease in revenue was driven by a natural cool-off in demand for eHealth Terminals following the surge from the introduction of the e-prescription that started in Q2 2024 as well as a slowdown in the hygiene business, formerly the Active Key business due to the focus on the due diligence and contract negotiations related to its sale to the Danish company, Contour Design. However, sales levels have been trending up slightly in quarter 2 of 2025 with revenues of EUR 5.2 million compared to EUR 4.8 million in quarter 1 of 2024. The adjusted EBITDA margin for the first 6 months of the year came in at 98.7%, a significant improvement from prior year's margin of 38.9%. The adjusted EBITDA margin includes the book gain realized to date from the sale of the hygiene business.
Next, let's have a look at our inventory levels, how those have been developing. As already mentioned by Oliver, our strong efforts to reduce inventories across the group successfully lowered our inventory levels down to EUR 43.1 million in the first half year. This marks a reduction of almost 50% from the all-time high EUR 82 million in summer of 2023. It also represents a clear improvement compared to the EUR 54 million at year-end of 2024 and EUR 50 million at the end of the first quarter of this year. More detailed balance sheet KPIs can be also found on our website.
With this, I want to hand over to Philip.
Thank you, Volker. Ladies and gentlemen, also from my side, a warm welcome to today's conference. Please allow me to present the performance and strategic outlook of our Digital Health & Solutions business for the first half of 2025. In the next few minutes, I will talk about regulatory tailwinds, market momentum and the first signals of a platform breakthrough.
Let's begin with our core business, the eHealth Terminals. The market is structurally driven by mandatory telematics infrastructure, TI connectivity for elderly care and other health care professions. The legal deadlines, July 2025 for elderly care and January 2026, for therapeutic professions have been confirmed, and the impact is striking. SMC-B card applications, a prerequisite for TI connectivity, are up by more than 500% year-over-year. This is not just a number, it's the clearest leading indicator for future terminal demand.
Our terminals are performing strongly in the market. In H1, terminal sales remained largely stable, providing a solid base. But now we see an inflection point. July orders alone already surpassed 50% of the entire first half year's volume. At the same time, we've reduced return rates, so-called RMAs by 51% year-over-year. This has a direct margin impact amplified by rising sales of add-on services, like extended warranties. And demand for replacements from pre-2017 installations continue to provide steady volume.
By midyear, only 30% of elderly care institutions were connected to TI. That leaves 70% of the market still to capture around 23,000 facilities in H2 alone. And this is just the beginning. In 2026, 50,000 additional therapeutic institutions will follow. From 2027 onwards, we expect a robust stream of recurring revenues driven by life cycle replacement and service subscriptions. One key milestone in April, we rolled out WireGuard VPN across our terminals. This enables remote qualified e-signatures via PIN pad, for example, from physicians during video consultations. It's a unique feature in the market, and it matters because doctors see Cherry at work and at home, and they like what they see.
Let's now have a look at the software side as we always speak about hardware, software and cloud service offer as a full-size ecosystem provided by Cherry and its partners. In March, we achieved provider certification for CardLink, proving our ability to deliver regulated software products. But shortly thereafter, we made a clear strategic decision, CardLink must be discontinued. Our full focus is now on the TI Messenger. Why? First, technology. CardLink is becoming legacy. Second, market potential. Despite considerable marketing efforts also by competitors, CardLink accounts for just 1% of e-prescriptions in Germany. Revenue per token, EUR 0.20. We've done the math, and it's no longer worth the effort. TI Messenger is a different story. It's built for secure communication across practices, hospitals, care facilities, just like our terminals. The total addressable market around 150 to 160x larger.
TI Messenger isn't just better tech. It's a platform move. With TI Messenger, we are shaping digital communication in health care. For Cherry, this is not just a product. It's the gateway to a paradigm shift, a SaaS model with regulatory backing, strong market pull and massive upside. Certification for version 112 of TI Messenger is expected in the next days. Next versions, TI Messenger Pro and TI Messenger Connect are already underway. We are actively bidding in major public tenders in Berlin, Bavaria and North Rhine-Westphalia and in discussions with leading primary system providers. This is our platform play, and we intend to lead this market.
Let's step back and look at the big picture. With our eHealth Terminals and PIN pads, we have a market-leading hardware foundation. It delivers revenue today and anchors us in the hardware foundation and [indiscernible] as in the health care infrastructure. But the next wave of growth will come from software. Our terminal management software already contributes growing SaaS revenues, while streamlining operations for our highly satisfied customers. With TI Messenger, we are entering an even bigger arena, secure, regulated cross-sector communication for all participants of the health care systems from patients to doctors and institutions. That's why DH&S moves from product to platform. The key pieces are in place. We're certified, we're integrating, we're bidding in large tenders. We are combining hardware reliability with software scalability, and we do so in one of the most regulated and thereby barge market segments in Germany. That's our position and our advantage, and we will make full use of both.
Thank you for your attention. With this being said, I will hand back to Oliver.
Thank you, Philip. It's really great to have you on board, and you really seize the moment as a promising business line and you take the next step month by month and quarter-by-quarter.
Dear audience, allow me one correction here in the context of the Active Key earn-out phase. I mentioned that this earn-out phase is going through until December 2027. This is to be corrected. It's until December 2026. So let me conclude the presentation with an outlook for the 2025 financial year and beyond. We continue to consistently pursue our strategic goal of transforming Cherry in an international provider of agnostic digital ecosystems with a strong focus on our Digital Health and Solutions segment, as we just learned. And we see the momentum there, and we see our strong position. So this is why we really put more effort into that segment.
E-terminal sales are gaining momentum, driven by upcoming mandatory TI connectivity deadlines. While H1 shipments match those of the prior period, we expect a clear acceleration now in H2 of the year. Customer feedback remains highly positive, especially regarding design, value for money and our service quality. Our return rate has dropped significantly, enabling strong service margin products such as warranty extensions. Demand for hardware replacements, especially pre-2017 installations also remains high. Our SaaS-based terminal management software, called TMS, continues to scale with H1 2025 revenues already surpassing full year 2024. The TI Messenger is more than a product. It's a strategic gateway into a SaaS-driven platform model with recurring revenues and regulatory protection. Certification is expected shortly with further rollouts like the TM Messenger Pro and the Connect already in development. We are building a value-adding ecosystem that goes far beyond hardware and delivering on our mission to become a leading TI platform provider.
In Gaming & Office Peripherals, Cherry is executing a focused strategy to strengthen its gaming market position through the XTRFY brand. The targeted marketing and distribution cleanup are helping restore price discipline and brand visibility. Sell-through in office is up to 72% year-on-year, confirming the effectiveness of our actions. And again, we did all of these necessary measures by balancing our cash position. Germany, so remains in recession and our dependency on the DACH region, Germany, Austria and Switzerland, continues to weigh on performance. We've had to reduce sell-in volumes, carefully manage channel inventory and adjust fleet prices upward to stabilize margins. Pushing volume at this stage would only trigger returns and hurt cash. The reorganization of sales and marketing is nearly complete, enabling leaner execution and improved resource allocation. Liquidity is actively managed on a weekly basis. Cash is king has never been more relevant. By end of August, the European Peripherals cleanup will be finalized, setting the stage for profitable growth in a highly competitive market.
Let me now turn to the challenges of our environment that we're actively navigating with focus and resilience. Germany remains in its third consecutive year of recession, which continues to weigh on overall consumer sentiment and discretionary spending. The German office Peripherals market is still significantly overstocked with products from all relevant brands, a legacy of post-pandemic forced revenues. In the U.S., we face a combination of softening demand and ongoing tariff-related friction, which adds pressure to exports from the EU, but especially China. And we noticed that this could change overnight.
Having said that, CHERRY Americas is undergoing a recalibration, distribution must be even more tightly aligned to market demand going forward, supporting efficiency and working capital discipline. This topic is on my personal agenda to get fixed. And for sure, APAC compared to this is the blueprint version of an efficient organization. In APAC, we see rapid growth and innovation, but also extremely short product life cycles, which require continuous agility in development and supply chain management. Lastly, gaming demand was finally normalized post-COVID with Cherry well positioned, thanks to our brand award recognition and strong retail partnerships. Just a side note, but underpinning the challenging framework conditions for a lot of businesses these days. For several quarters now, we've been closely following now automotive OEMs and their suppliers are struggling under increasing regulatory and economic pressure. The stress has already spilled over into adjacent sectors, pushing a number of companies into severe distress. Cherry has 0 direct exposure to the automotive industry that insulation reduces our risk profile in the current environment.
Recent market data clearly confirms both consumer -- both customer satisfaction and disciplined price execution. We increased our market share in value terms in Germany from 21% to 22% year-over-year, while unit share slightly declined, a clear indication of successful pricing discipline, positively impacting our revenues. We see a strong uptick in market share in key retail channels with office equipped resellers up to 10 percentage points and computer stores up to 9 percentage points. Additionally, value share in mass merchants like Amazon rose by 3 percentage points. As noted, customer satisfaction is also reflected externally. Cherry was awarded first place in the 2025-'26 German Customer Satisfaction Award for Gaming Peripherals.
Dear all, during the Annual General Meeting, we had to announce that our highly valued colleague and EVP, Global Finance and IT, is having his last day at Cherry today. He urgently needs to focus on serious family matters. It's a bit of loss for us, but the family takes absolute priority. Dear Volker, I would like to take this opportunity to thank you on behalf of the Cherry team, our partners, our shareholders, our Supervisory Board and the Executive Board. It's been an honor working with you.
Thank you, Oliver. Likewise.
Dear all, the Cherry Supervisory Board has decided to appoint a CFO to the Executive Board again. The search process is well advanced, and we just made an announcement today.
With this, I'm very pleased to have our new CFO starting his mandate effective 1st of September 2025, Jurjen Jongma, on this call, and I would like to call you, Jurjen, to talk to our community, just to introduce yourself and to let us know why you have taken over that mission.
Thanks a lot, Oliver, and good day to you all. Good to be here today. As you can see on the slide also, I'm an economist by education. My working history is largely with Royal Philips, where my last role was in the Head of Internal Audit. Then I was sold, as they say, in a private sale to Hillhouse Investments and became the CFO of the Domestic Appliances unit, which is now called Versuni. And then I made a change to a small-cap electric bus manufacturer called Ebusco in the Netherlands.
I had great discussions both with the Supervisory Board and with Cherry management, not in the last place with Oliver himself. And I think that my experience in the B2B2C channel, combined with those good and fruitful discussions made me decide for moving to Cherry. And I do think, as Oliver also highlighted in the presentation that there is a number of key factors that makes Cherry well positioned for success. Of course, the disposal of the Active Key business is one of the main items as well as the refinancing. And I do think, and I have plenty of experience in that, that, let's say, the rebalanced focus from selling in products to sell out are one of the key cornerstones of the transformation that Cherry is pursuing. And I'm very happy and excited to be part of that story. So thanks a lot, Oliver, and back to you.
Absolutely pleased to have you. And also the team must be very pleased to have me as an interim CFO only for the upcoming 4 weeks already. So they would definitely appreciate your starting date.
Dear all, before I keep going, obviously, I would like to have Volker having a personal note towards you.
So first of all, Jurjen, great decision. Welcome on board, and I'll ensure that you get a proper handover before I'm leaving. So my message to all of you is thank you for the trust. Thank you for the confidence. It has been great 18 months or 1.5 years working together with Oliver, the Executive Board, getting the trust of the Supervisory Board as well as with all the employees of Cherry. I think we did accomplish a lot, but I think we have a great journey in front of us, including turning Cherry really into a success story.
So thank you all. Thank you, Oliver, and back to you.
Thank you very much. Dear all, on 21st of July, we slightly downgraded our full year guidance after recognizing disappointing revenues and margins for the second quarter. We have explained what we have done from a management perspective, and we're absolutely confident that we have done the right thing, obviously, to really have a better layout in the market across all the business lines and our partner landscape. We now expect 2025 group revenue of something between EUR 100 million to EUR 115 million and adjusted EBITDA margin at around 0% to 2% for the fiscal year 2025.
The following measures, though, remain key priorities for the company. It's inventory management, SKU assortment optimization, its cash flow management and, of course, cash collection. Cherry's course for the year 2025 is clear, and we are convinced that we will succeed in defying obviously, the geopolitical challenges and finally returning to a growth path. While we know that we still have hard work ahead of us, we know what are exactly the measures that we need to get executed, and we know when we need to get them executed. So it will be an ongoing discipline to connect sales with finance, with operations to deal with all our key metrics and to ensure that we are fully synced across all business segments and across all kind of business measures.
I will now hand over to Nicole for the Q&A session.
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Cherry — Q2 2025 Earnings Call
Finanzdaten von Cherry
Umsatz
Der Umsatz stellt die Summe aller Einnahmen eines Unternehmens z. B. für dessen Produkte oder Dienstleistungen dar.
Umsatz (TTM) einfach erklärtDirekte Kosten
Direkte Kosten sind die Kosten, die direkt im Zusammenhang mit der Herstellung des Produkts oder der Dienstleistung entstehen.
Bruttoertrag
Der Bruttoertrag gibt an, wie viel vom Umsatz nach Abzug der direkten Herstellkosten im Unternehmen verbleibt. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der Bruttomarge (engl. Gross Margin).
Brutto Marge einfach erklärtVertriebs- und Verwaltungskosten
Die Vertriebs- & Verwaltungskosten (engl. Selling, General & Administrative expenses, kurz SG&A) beinhalten alle Aufwände für Marketing und den Verkauf sowie die allgemeine Verwaltung des Unternehmens.
Forschungs- und Entwicklungskosten
Die Forschungs- und Entwicklungskosten (engl. research & development costs, kurz R&D) geben Auskunft darüber, wie viel das Unternehmen in die Forschung und die Entwicklung seiner Produkte investiert. Vor allem prozentual vom Umsatz und im Vergleich zu direkten Wettbewerbern sind die Kosten interessant.
EBITDA
Das EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) ist der Gewinn des Unternehmens vor Zinsen, Steuern und Abschreibungen. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der EBITDA-Marge.
Abschreibungen
Abschreibungen stellen Wertminderungen von Vermögensgegenständen des Unternehmens dar (z.B. durch Abnutzung von Maschinen).
EBIT (Operatives Ergebnis)
Das EBIT (engl. Earnings Before Interest and Taxes) ist der Gewinn des Unternehmens vor Zinsen und Steuern, das auch als operatives Ergebnis bezeichnet wird. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von
der EBIT-Marge.
Nettogewinn
Der Nettogewinn stellt den Gewinn oder Verlust nach Abzug aller Kosten dar.
Nettogewinn einfach erklärtaktien.guide Premium
| Mär '26 |
+/-
%
|
||
| Umsatz | 66 66 |
37 %
37 %
100 %
|
|
| - Direkte Kosten | 53 53 |
37 %
37 %
81 %
|
|
| Bruttoertrag | 13 13 |
37 %
37 %
19 %
|
|
| - Vertriebs- und Verwaltungskosten | 27 27 |
44 %
44 %
41 %
|
|
| - Forschungs- und Entwicklungskosten | 8,91 8,91 |
18 %
18 %
13 %
|
|
| EBITDA | -19 -19 |
37 %
37 %
-28 %
|
|
| - Abschreibungen | -1,01 -1,01 |
103 %
103 %
-2 %
|
|
| EBIT (Operatives Ergebnis) EBIT | -18 -18 |
62 %
62 %
-27 %
|
|
| Nettogewinn | -19 -19 |
61 %
61 %
-28 %
|
|
Angaben in Millionen EUR.
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Firmenprofil
Cherry SE ist eine strategische Management- und Finanzholdinggesellschaft. Sie ist in den folgenden Geschäftsbereichen tätig: Gaming, und Professional. Der Geschäftsbereich Gaming umfasst die Geschäftsbereiche Gaming-Schalter und Gaming-Peripheriegeräte. Der Geschäftsbereich Gaming-Switches ist der Hersteller von hochwertigen mechanischen Schaltern für Gaming-Tastaturen. Der Geschäftsbereich Gaming-Peripheriegeräte bietet Gaming-Tastaturen und -Mäuse sowie andere Peripheriegeräte, einschließlich Gaming-Headsets, mit einer starken Positionierung auf dem wachsenden asiatischen Gaming-Markt. Der Geschäftsbereich Professional umfasst die Geschäftsbereiche Büro- und Industrieperipheriegeräte sowie Peripheriegeräte für das Gesundheitswesen und die Sicherheit. Der Geschäftsbereich Büro- & Industrieperipheriegeräte bietet Bürotastaturen und -mäuse an, mit einem starken Fokus auf den europäischen und nordamerikanischen Markt. Der Geschäftsbereich Peripheriegeräte für das Gesundheitswesen & Sicherheit umfasst Telematik-Peripheriegeräte und andere Peripheriegeräte für den Gesundheitsmarkt, einschließlich Tastaturen und intelligente Terminals. Das Unternehmen wurde 1953 gegründet und hat seinen Hauptsitz in München, Deutschland.
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| Hauptsitz | Deutschland |
| CEO | Mr. Kaltner |
| Mitarbeiter | 291 |
| Gegründet | 1953 |
| Webseite | www.cherry.de |


