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📘 Marktkapitalisierung
📈 Was ist das?
Die Marktkapitalisierung zeigt, wie viel ein Unternehmen laut Börse aktuell wert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft Unternehmen in Größenklassen (Large, Mid, Small Cap) einzuordnen und gibt Hinweise auf Marktmacht und Stabilität.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Große Unternehmen gelten als stabiler, zahlen oft Dividenden, wachsen aber langsamer.
- Kleine Firmen können stärker wachsen, sind aber schwankungsanfälliger.
- Die Marktkapitalisierung ist ein guter Indikator für Unternehmensgröße, aber kein Maß für Unter- oder Überbewertung.
📘 Enterprise Value (Unternehmenswert)
📈 Was ist das?
Der Enterprise Value (EV) zeigt, was ein Unternehmen tatsächlich kostet, wenn man es komplett übernehmen würde – inklusive Schulden und abzüglich Cash.
🧮 Wie wird es berechnet?
(= Marktkapitalisierung + Nettoverschuldung)
🏛️ Wofür ist es wichtig?
Der EV ist eine realistischere Bewertungsbasis als die Marktkapitalisierung, da er die Kapitalstruktur berücksichtigt. Er ist Grundlage für Kennzahlen wie EV/FCF oder EV/Sales.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Der Enterprise Value zeigt, was ein Unternehmen tatsächlich wert ist – unabhängig davon, wie es finanziert ist.
- Er ist besonders wichtig für professionelle Investoren, da er eine objektivere Grundlage für Bewertungsvergleiche bietet als die Marktkapitalisierung allein.
- Ein Unternehmen mit hoher Verschuldung erscheint im EV teurer, eines mit viel Cash günstiger – auch wenn sie an der Börse gleich viel wert sind.
📘 Nettoverschuldung
📈 Was ist das?
Die Nettoverschuldung zeigt, wie viele Schulden nach Abzug des verfügbaren Cashs tatsächlich verbleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie zeigt, wie stark ein Unternehmen von Fremdkapital abhängig ist – und wie gut es in der Lage ist, seine Schulden kurzfristig zu bedienen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige oder negative Nettoverschuldung bedeutet hohe finanzielle Stabilität.
- Unternehmen mit viel Cash und geringer Verschuldung sind besser gerüstet für Krisen.
- Eine hohe Nettoverschuldung erhöht das Risiko – besonders bei steigenden Zinsen oder konjunkturellen Schwächen.
📘 Cash
📈 Was ist das?
Der Cashbestand zeigt, wie viele liquide Mittel einem Unternehmen sofort zur Verfügung stehen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Er gibt Auskunft über die finanzielle Flexibilität: Ein hoher Cashbestand ermöglicht Investitionen, Rückkäufe oder Krisenresistenz.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Cashbestand zeigt finanzielle Stärke und Handlungsspielraum.
- Cash kann für Investitionen, Schuldentilgung oder Aktienrückkäufe genutzt werden.
- Allerdings: Zu viel ungenutztes Kapital kann auch auf mangelnde Investitionsideen hinweisen.
📘 Anzahl ausstehender Aktien
📈 Was ist das?
Die Anzahl ausstehender Aktien gibt an, wie viele Aktien eines Unternehmens aktuell im Umlauf sind und von Investoren gehalten werden.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die Grundlage für viele Kennzahlen wie Gewinn je Aktie (EPS), Marktkapitalisierung oder KGV.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Je weniger Aktien im Umlauf sind, desto höher fällt z. B. der Gewinn je Aktie aus – wichtig für Bewertung und Dividendenrendite.
- Aktienrückkäufe verringern die Anzahl ausstehender Aktien – und steigern den Wert je Aktie.
- Kapitalerhöhungen haben den gegenteiligen Effekt: mehr Aktien → Verwässerung der bestehenden Anteile.
📘 Kurs-Gewinn-Verhältnis (KGV)
📈 Was ist das?
Das KGV zeigt, wie oft der Gewinn pro Aktie im aktuellen Aktienkurs enthalten ist – also wie „teuer“ eine Aktie im Verhältnis zum Gewinn ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KGV gehört zu den bekanntesten Bewertungskennzahlen. Es hilft Anlegern einzuschätzen, ob eine Aktie im Vergleich zu ihrem Gewinn eher günstig oder teuer erscheint.
🧮 Berechnung
📊 KGV (TTM) = bezogen auf den Gewinn der letzten 12 Monate (Trailing Twelve Months):🎯 Was bedeutet das für Anleger?
- Ein niedriges KGV kann auf eine günstige Bewertung hindeuten – oder auf Probleme im Geschäftsmodell.
- Ein hohes KGV kann Wachstumserwartungen widerspiegeln – oder eine überbewertete Aktie.
📘 Kurs-Umsatz-Verhältnis (KUV)
📈 Was ist das?
Das KUV zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen – unabhängig vom Gewinn.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KUV ist besonders bei wachstumsstarken oder noch nicht profitablen Unternehmen hilfreich. Es zeigt, wie hoch der Umsatz an der Börse bewertet wird.
🧮 Berechnung
Marktkapitalisierung = 952,17 Mio. £ | Umsatz (TTM) = 220,56 Mio. £
Marktkapitalisierung = 952,17 Mio. £ | Umsatz erwartet = 242,53 Mio. £
🎯 Was bedeutet das für Anleger?
- Ein niedriges KUV kann auf Unterbewertung hindeuten – oder auf schwache Margen.
- Ein hohes KUV kann hohe Erwartungen widerspiegeln – oder übermäßigen Optimismus.
- Besonders sinnvoll bei Wachstumsunternehmen, bei denen der Gewinn oder Free Cashflow (noch) keine Aussagekraft hat.
📘 Unternehmenswert zu Umsatz (EV/Sales)
📈 Was ist das?
EV/Sales zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen, wenn man auch Schulden und Cash berücksichtigt – es ist eine kapitalstrukturbereinigte Version des KUV.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl eignet sich besonders für den Vergleich von Unternehmen mit unterschiedlicher Verschuldung – sie zeigt, wie teuer ein Unternehmen tatsächlich im Verhältnis zum Umsatz ist.
🧮 Berechnung
Enterprise Value = 855,50 Mio. £ | Umsatz (TTM) = 220,56 Mio. £
Enterprise Value = 855,50 Mio. £ | Umsatz erwartet = 242,53 Mio. £
🎯 Was bedeutet das für Anleger?
- EV/Sales ist neutral gegenüber der Kapitalstruktur und eignet sich gut für Unternehmensvergleiche.
- Ein niedriges Verhältnis kann auf eine günstig bewertete Aktie hindeuten – ein hohes Verhältnis auf hohe Erwartungen oder Überbewertung.
- Besonders nützlich bei wachstumsstarken, noch nicht profitablen Firmen.
📘 Unternehmenswert zu Free Cashflow (EV/FCF)
📈 Was ist das?
EV/FCF zeigt, wie viele Jahre es dauern würde, bis ein Unternehmen seinen Unternehmenswert durch freien Cashflow „zurückverdient”.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Unternehmen auf Basis ihrer tatsächlichen Cash-Erträge zu bewerten – unabhängig von Bilanzierungsregeln oder buchhalterischem Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriges EV/FCF deutet auf eine günstige Bewertung bei starker Cashgenerierung hin.
- Ein hohes EV/FCF kann entweder auf Optimismus oder auf temporär schwachen Cashflow hindeuten.
- Besonders hilfreich bei reifen, profitablen Unternehmen mit stabilen Cashflows.
📘 Kurs-Buchwert-Verhältnis (KBV)
📈 Was ist das?
Das KBV zeigt, wie hoch der Marktwert eines Unternehmens im Verhältnis zu seinem bilanziellen Eigenkapital ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KBV ist besonders bei Substanzwerten (z. B. Banken, Industrie) relevant. Es hilft Anlegern zu erkennen, ob ein Unternehmen unter oder über seinem buchhalterischen Vermögen bewertet ist.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein KBV unter 1 kann auf Unterbewertung oder schwache Rentabilität hindeuten.
- Ein KBV über 1 zeigt, dass der Markt dem Unternehmen Mehrwert über den Buchwert hinaus zuschreibt (z. B. Marken, Patente, Wachstum).
- Das KBV eignet sich besonders gut für Unternehmen mit stabilen, materiellen Vermögenswerten.
📘 Dividende je Aktie
📈 Was ist das?
Die Dividende je Aktie zeigt, wie viel Geld ein Unternehmen pro Aktie an seine Aktionäre ausschüttet – typischerweise jährlich oder quartalsweise.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die absolute Größe der Auszahlung je Aktie – wichtig für alle, die regelmäßige Erträge suchen oder Dividendenstrategien verfolgen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile oder wachsende Dividende je Aktie ist oft ein Zeichen für ein solides Geschäftsmodell.
- Die Dividende je Aktie allein sagt aber nichts über die Rendite – dafür ist auch der Aktienkurs relevant (→ Dividendenrendite).
- Langfristig steigende Dividenden sind oft ein sehr gutes Merkmal (z. B. Dividenden-Aristokraten).
📘 Dividendenrendite
📈 Was ist das?
Die Dividendenrendite zeigt, wie hoch die Dividende eines Unternehmens im Verhältnis zum Aktienkurs ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft dabei, Dividendenaktien vergleichbar zu machen – unabhängig vom absoluten Auszahlungsbetrag.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile Dividendenrendite kann auf verlässliche Ausschüttungen hinweisen.
- Ein Vergleich der 1J- und 5J-Rendite hilft zu erkennen, ob das Dividendenwachstum mit dem Kurswachstum Schritt hält.
- Eine niedrige Rendite ist nicht zwingend negativ – sie kann auf starkes Kurswachstum hindeuten.
📘 Dividendenwachstum
📈 Was ist das?
Das Dividendenwachstum zeigt, wie stark ein Unternehmen seine Dividende je Aktie über die Zeit gesteigert hat.
🧮 Wie wird es berechnet?
5J: durchschnittliche jährliche Wachstumsrate (CAGR)
🏛️ Wofür ist es wichtig?
Stetig steigende Dividenden gelten als Zeichen für finanzielle Stärke und Aktionärsorientierung – besonders interessant für langfristige Investoren.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein stabiles Dividendenwachstum ist ein Zeichen nachhaltiger Ertragskraft.
- Ein hohes Dividendenwachstum kann ein erheblicher Hebel deiner Rendite sein:
- Wenn ein Unternehmen z. B. 1 € Dividende zahlt und diese über 5 Jahre jährlich um 15 % erhöht, bekommst du im 5. Jahr bereits 2 € je Aktie – doppelt so viel wie zu Beginn!
📘 Ausschüttungsquote (Payout)
📈 Was ist das?
Die Ausschüttungsquote zeigt, wie viel Prozent des Unternehmensgewinns (pro Aktie) als Dividende an die Aktionäre ausgeschüttet wird.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Quote hilft einzuschätzen, ob eine Dividende auf Dauer tragfähig ist – besonders im Verhältnis zum erzielten Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige Ausschüttungsquote bedeutet: Das Unternehmen behält einen größeren Teil des Gewinns für Investitionen – typisch für Wachstumsunternehmen.
- Eine moderate Quote (z. B. 25–50 %) steht oft für ein gesundes Gleichgewicht zwischen Ausschüttung und Zukunftsinvestitionen.
- Hohe Ausschüttungsquoten können attraktiv wirken, sind aber riskanter, wenn die Gewinne schwanken oder sinken.
📘 Dividendensteigerungen in Folge (Erhöhungen)
📈 Was ist das?
Diese Kennzahl zeigt, wie viele Jahre in Folge ein Unternehmen seine Dividende pro Aktie erhöht hat – ohne Kürzung oder Aussetzung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Ein langer Track Record kontinuierlicher Erhöhungen spricht für Verlässlichkeit, solide Finanzen und aktionärsfreundliche Unternehmenspolitik.
🎯 Was bedeutet das für Anleger?
- Ein langer Zeitraum mit Dividendensteigerungen stärkt das Vertrauen – besonders in Krisenzeiten.
- Solche Unternehmen gelten als verlässlich und planbar für Einkommensinvestoren.
- Je länger die Serie, desto stärker das Commitment gegenüber den Aktionären.
📘 Umsatz
📈 Was ist das?
Der Umsatz zeigt, wie viel ein Unternehmen insgesamt mit seinen Produkten und Dienstleistungen verdient – also den Bruttoerlös vor Abzug von Kosten.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Umsatz ist eine der zentralen Kennzahlen zur Einschätzung der Unternehmensgröße, Marktstellung und Wachstumskraft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein wachsender Umsatz zeigt eine steigende Nachfrage und kann ein guter Frühindikator für Gewinnsteigerungen sein.
- Vergleiche von aktuellem und erwartetem Umsatz geben Hinweise auf das Marktumfeld und Analystenerwartungen.
- Wichtig: Starker Umsatz allein genügt nicht – auch Margen und Profitabilität zählen.
📘 EBITDA
📈 Was ist das?
EBITDA steht für „Earnings Before Interest, Taxes, Depreciation and Amortization“ – also Gewinn vor Zinsen, Steuern und Abschreibungen. Es zeigt das operative Ergebnis eines Unternehmens, bereinigt um bilanztechnische und finanzierungsbedingte Effekte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBITDA ist eine verbreitete Kennzahl zur Beurteilung der operativen Leistungsfähigkeit – insbesondere bei kapitalintensiven Unternehmen oder im internationalen Vergleich.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes oder wachsendes EBITDA spricht für starke operative Erträge – unabhängig von Bilanzierung oder Steuerlast.
- EBITDA ist besonders nützlich, um Unternehmen branchenübergreifend zu vergleichen.
- Wichtig: EBITDA ist keine offizielle Gewinnkennzahl – Abschreibungen und Finanzierungskosten werden ausgeklammert.
📘 EBIT
📈 Was ist das?
EBIT steht für „Earnings Before Interest and Taxes“ – also Gewinn vor Zinsen und Steuern. Es zeigt das operative Ergebnis eines Unternehmens nach Abschreibungen, aber vor Finanzierungs- und Steueraufwand.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBIT ist eine zentrale Kennzahl zur Beurteilung der Profitabilität aus dem Kerngeschäft – unabhängig von Kapitalstruktur oder Steuersystem.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes EBIT deutet auf ein profitables Kerngeschäft hin – vor Zinslasten oder steuerlichen Effekten.
- Es erlaubt objektivere Vergleiche zwischen Unternehmen mit unterschiedlicher Finanzierung.
- Im Vergleich mit EBITDA zeigt EBIT bereits den Einfluss von Abschreibungen auf das operative Ergebnis.
📘 Nettogewinn
📈 Was ist das?
Der Nettogewinn ist der verbleibende Jahresüberschuss (oder -fehlbetrag) eines Unternehmens – nach Abzug aller Kosten, Steuern, Zinsen und Abschreibungen
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Nettogewinn ist die zentrale Erfolgskennzahl – er zeigt, wie profitabel ein Unternehmen nach allen Kosten tatsächlich arbeitet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein steigender Nettogewinn zeigt, dass das Unternehmen effizient wirtschaftet – trotz aller Kosten.
- Die Entwicklung des Gewinns beeinflusst z. B. direkt das KGV und weitere Kennzahlen.
- Im Zeitverlauf lässt sich ablesen, wie stabil und profitabel ein Geschäftsmodell wirklich ist.
📘 Free Cashflow (FCF)
📈 Was ist das?
Der Free Cashflow gibt Aufschluss über die echte finanzielle Stärke eines Unternehmens – unabhängig von Bilanzierungsregeln. Er zeigt, wie viel Spielraum für Dividenden, Aktienrückkäufe oder Schuldenabbau besteht.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
FCF reflects a company’s real financial strength – regardless of accounting profits. It shows how much flexibility a company has for dividends, share buybacks, or debt reduction.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow bedeutet, dass ein Unternehmen echte Finanzkraft besitzt – unabhängig vom bilanzierten Gewinn.
- Er ist oft die solideste Grundlage für nachhaltige Dividenden und Aktienrückkäufe.
- Sinkender FCF kann ein Warnsignal sein – auch wenn der Gewinn stabil aussieht.
📘 Umsatzwachstum
📈 Was ist das?
Das Umsatzwachstum zeigt, wie stark sich die Erlöse eines Unternehmens im Vergleich zum Vorjahr verändert haben – tatsächlich (TTM) und auf Prognosebasis (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (Umsatz erwartet ÷ Umsatz Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein wachsender Umsatz ist ein zentrales Signal für steigende Nachfrage, Geschäftsausweitung und Marktanteilsgewinne – besonders bei Wachstumsunternehmen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachstum ist der Motor langfristiger Wertsteigerung – besonders bei Technologie- und Wachstumsaktien.
- Wichtig ist nicht nur das aktuelle Wachstum, sondern auch dessen Nachhaltigkeit.
- Prognosen zeigen, ob Analysten weiteres Potenzial erwarten – oder eine Verlangsamung.
📘 EBITDA-Wachstum
📈 Was ist das?
Das EBITDA-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens vor Zinsen, Steuern und Abschreibungen im Vergleich zum Vorjahr gestiegen oder gesunken ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBITDA ÷ EBITDA Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein steigendes EBITDA ist ein Zeichen für verbesserte operative Ertragskraft – unabhängig von Finanzierungsstruktur oder Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Starkes EBITDA-Wachstum signalisiert operative Effizienz und Skalierung – besonders relevant in Wachstumsphasen.
- EBITDA-Wachstum ist ein Frühindikator für Margen- und Gewinnentwicklung – sollte aber stets im Zusammenhang mit Umsatz und EBIT betrachtet werden.
📘 EBIT Wachstum
📈 Was ist das?
Das EBIT-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens (nach Abschreibungen, aber vor Zinsen und Steuern) im Vergleich zum Vorjahr gewachsen ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBIT ÷ EBIT Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Das EBIT-Wachstum ist ein direkter Indikator für die wirtschaftliche Entwicklung des operativen Geschäfts – unter Berücksichtigung der Kapitalintensität (Abschreibungen).
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Steigendes EBIT signalisiert wachsende operative Rentabilität – auch unter Berücksichtigung von Abschreibungen.
- Das EBIT-Wachstum ist ein wichtiges Maß zur Beurteilung von Geschäftsmodellen mit hohen Investitionskosten.
- Im Zusammenspiel mit Umsatz- und EBITDA-Wachstum ergibt sich ein umfassendes Bild zur operativen Entwicklung.
📘 Nettogewinn-Wachstum
📈 Was ist das?
Das Nettogewinn-Wachstum zeigt, wie stark der Jahresüberschuss eines Unternehmens gegenüber dem Vorjahr gestiegen oder gesunken ist – sowohl tatsächlich (TTM) als auch auf Basis von Prognosen (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (erwarteter Nettogewinn ÷ Nettogewinn Vorjahr − 1) × 100
Der erwartete Wert basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Der Gewinn ist die entscheidende Ergebnisgröße für ein Unternehmen. Ein wachsender Nettogewinn deutet auf steigende Effizienz, stabile Kostenkontrolle und nachhaltige Ertragskraft hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachsender Nettogewinn stärkt die Bewertung, Dividendenfähigkeit und Kursfantasie.
- Stagnierender oder rückläufiger Gewinn trotz Umsatzwachstum kann auf Margendruck hinweisen.
📘 Free Cashflow-Wachstum
📈 Was ist das?
Das Free-Cashflow-Wachstum zeigt, wie sich der freie Mittelzufluss eines Unternehmens im Vergleich zum Vorjahr verändert hat – also der Betrag, der nach allen operativen Ausgaben und Investitionen übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Free Cashflow ist der echte, verfügbare Geldzufluss. Wachstum in diesem Bereich ist ein Zeichen für finanzielle Stärke und steigende Flexibilität bei Dividenden, Rückkäufen oder Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Sinkender Free Cashflow kann auf steigende Investitionen, höhere Kosten oder stagnierende operative Erträge hindeuten.
- Besonders bei Dividendenwerten ist das FCF-Wachstum wichtig – denn Dividenden werden letztlich aus dem verfügbaren Cash gezahlt.
- Ein negativer Trend sollte genauer analysiert werden – er ist nicht zwangsläufig schlecht, aber potenziell ein Warnsignal.
📘 Bruttomarge
📈 Was ist das?
Die Bruttomarge zeigt, wie viel vom Umsatz nach Abzug der direkten Herstellungskosten (Material, Produktion) als Bruttogewinn übrig bleibt – also der „Rohgewinn“ eines Unternehmens.
🧮 Wie wird es berechnet?
Auch: Bruttomarge = Bruttogewinn ÷ Umsatz × 100
🏛️ Wofür ist es wichtig?
Die Bruttomarge gibt Aufschluss über die Profitabilität eines Produkts oder Geschäftsmodells vor Fixkosten, Steuern und Zinsen. Sie zeigt, wie effizient ein Unternehmen produzieren oder einkaufen kann.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Bruttomarge deutet auf starke Preissetzungsmacht und effiziente Herstellung hin.
- Sinkende Bruttomargen können auf Kostensteigerungen oder Preisdruck hindeuten.
- Besonders im Vergleich zu Wettbewerbern liefert die Bruttomarge wertvolle Einblicke in die Geschäftsqualität.
📘 EBITDA-Marge
📈 Was ist das?
Die EBITDA-Marge zeigt, wie viel vom Umsatz als operativer Gewinn vor Zinsen, Steuern und Abschreibungen (EBITDA) übrig bleibt. Sie misst die operative Effizienz – ohne Verzerrungen durch Finanzierung oder Buchwerte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBITDA-Marge hilft zu verstehen, wie viel operativer Gewinn ein Unternehmen aus jedem Euro Umsatz erzielt – unabhängig von Kapitalstruktur oder steuerlichem Umfeld.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBITDA-Marge zeigt starke operative Ertragskraft – unabhängig von Bilanzierungseffekten.
- Die Marge ermöglicht gute Vergleiche zwischen Unternehmen und Branchen.
- Ein stabiler oder wachsender Wert kann auf effiziente Kostenkontrolle und Skalierbarkeit hindeuten.
📘 EBIT-Marge
📈 Was ist das?
Die EBIT-Marge zeigt, wie viel Prozent des Umsatzes als operativer Gewinn nach Abschreibungen, aber vor Zinsen und Steuern übrig bleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBIT-Marge misst die operative Ertragskraft eines Unternehmens unter Berücksichtigung der Kapitalintensität (z. B. Maschinen, Anlagen). Sie eignet sich gut zum Vergleich von Geschäftsmodellen mit unterschiedlich hohen Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBIT-Marge zeigt, dass ein Unternehmen auch nach Abschreibungen effizient arbeitet.
- Sie ist besonders relevant in kapitalintensiven Branchen.
- Langfristig stabile oder steigende Margen sind ein Zeichen wirtschaftlicher Stärke und Preissetzungsmacht.
📘 Nettomarge
📈 Was ist das?
Die Nettomarge zeigt, wie viel vom Umsatz am Ende als „Reingewinn“ übrig bleibt – also nach Abzug aller Kosten, Zinsen, Steuern und Abschreibungen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Nettomarge gibt an, wie effizient ein Unternehmen über alle Stufen hinweg wirtschaftet. Sie zeigt, wie viel Gewinn tatsächlich je Euro Umsatz übrig bleibt.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Nettomarge zeigt, dass ein Unternehmen nicht nur operativ stark ist, sondern auch seine Finanzierung und Steuerbelastung im Griff hat.
- Vergleiche mit Wettbewerbern geben Einblicke in die wirtschaftliche Qualität.
- Sinkende Nettomargen trotz Umsatzwachstum können ein Warnsignal sein – etwa für steigende Kosten oder sinkende Effizienz.
📘 Free Cashflow Marge
📈 Was ist das?
Die Free-Cashflow-Marge zeigt, wie viel vom Umsatz nach Abzug aller operativen Ausgaben und Investitionen tatsächlich als freier Mittelzufluss übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Marge misst die echte Liquidität, die ein Unternehmen erwirtschaftet – unabhängig von Bilanzierungsregeln oder Abschreibungen. Sie ist besonders relevant für Dividenden, Rückkäufe und Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Free-Cashflow-Marge zeigt, dass ein Unternehmen nachhaltig liquide Mittel erwirtschaftet.
- Sie ist ein starkes Signal für finanzielle Stabilität und Ausschüttungspotenzial.
- Wichtig ist der langfristige Trend – sinkende Werte können auf steigende Investitionen oder rückläufige operative Effizienz hindeuten.
📘 Eigenkapitalquote
📈 Was ist das?
Die Eigenkapitalquote zeigt, wie hoch der Anteil des Eigenkapitals an der Bilanzsumme eines Unternehmens ist – also wie stark es sich aus eigenen Mitteln finanziert.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Eine hohe Eigenkapitalquote steht für finanzielle Stabilität, Krisenfestigkeit und gute Bonität. Sie ist besonders relevant bei der Beurteilung der Verschuldung.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalquote signalisiert finanzielle Stabilität – besonders in Krisenzeiten.
- Ein niedriger Wert kann auf ein höheres Risiko oder eine aggressive Verschuldung hinweisen.
- Wichtig: Die Eigenkapitalquote sollte immer gemeinsam mit der Eigenkapitalrendite betrachtet werden. Nur so lässt sich beurteilen, ob ein Unternehmen nicht nur solide, sondern auch effizient wirtschaftet.
📘 Eigenkapitalrendite (ROE)
📈 Was ist das?
Die Eigenkapitalrendite zeigt, wie effizient ein Unternehmen mit dem Kapital seiner Aktionäre arbeitet – also wie viel Gewinn es pro Euro Eigenkapital erwirtschaftet.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Eigenkapitalrendite ist eine zentrale Rentabilitätskennzahl. Sie hilft Anlegern zu erkennen, ob das Unternehmen eine attraktive Verzinsung auf das eingesetzte Eigenkapital erwirtschaftet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalrendite spricht für ein starkes, effizientes Geschäftsmodell.
- Besonders interessant ist sie bei kapitalintensiven Firmen oder solchen mit hoher Eigenkapitalquote.
- Wichtig: Ein sehr hoher ROE kann auch auf hohe Schulden hinweisen – daher sollte sie immer im Kontext mit der Eigenkapitalquote betrachtet werden.
📘 Return on Capital Employed (ROCE)
📈 Was ist das?
ROCE misst die Gesamtrentabilität eines Unternehmens – also wie effizient es das eingesetzte Kapital (Eigen- und Fremdkapital) zur Gewinnerzielung nutzt.
🧮 Wie wird es berechnet?
Das eingesetzte Kapital ist das gesamte betriebsnotwendige Kapital, unabhängig von der Finanzierungsquelle.
🏛️ Wofür ist es wichtig?
ROCE eignet sich besonders gut für den Vergleich unterschiedlich finanzierter Unternehmen. Es zeigt, wie effektiv ein Unternehmen Kapital investiert – unabhängig von der Kapitalstruktur.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROCE zeigt, dass ein Unternehmen sein Kapital effizient einsetzt – unabhängig davon, ob es durch Eigen- oder Fremdkapital finanziert ist.
- Je höher der ROCE im Vergleich zu ähnlichen Unternehmen, desto mehr Wert schafft das Unternehmen mit seinem investierten Kapital.
- Besonders wichtig ist der ROCE bei Firmen mit hohen Investitionen – z. B. in Industrie, Energie oder Infrastruktur.
📘 Return on Invested Capital (ROIC)
📈 Was ist das?
ROIC zeigt, wie effizient ein Unternehmen das Kapital investiert, das langfristig im operativen Geschäft gebunden ist – unabhängig davon, ob es aus Eigen- oder Fremdkapital stammt.
🧮 Wie wird es berechnet?
- NOPAT = „Net Operating Profit After Taxes“
- Investiertes Kapital = operatives Vermögen abzüglich nicht-verzinster Schulden
🏛️ Wofür ist es wichtig?
ROIC ist eine der präzisesten Kennzahlen zur Bewertung der Kapitalrendite – besonders im Vergleich zur Eigenkapitalrendite, weil es Verzerrungen durch Schulden vermeidet. Er zeigt, ob ein Unternehmen Mehrwert für alle Kapitalgeber schafft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROIC zeigt, wie gut ein Unternehmen mit dem tatsächlich investierten (betriebsnotwendigen) Kapital wirtschaftet.
- Im Unterschied zu ROCE wird nur Kapital betrachtet, das wirklich zur Finanzierung operativer Aktivitäten dient – und verzinst werden muss.
- Besonders hilfreich, um die Kapitalrendite von Unternehmen mit viel „überschüssigem“ Kapital oder zinsfreien Verbindlichkeiten realistisch zu vergleichen.
📘 Verschuldungsgrad (Leverage Ratio)
📈 Was ist das?
Der Verschuldungsgrad zeigt, wie stark ein Unternehmen durch verzinsliche Schulden (z. B. Kredite und Anleihen) im Verhältnis zum Eigenkapital finanziert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Kennzahl hilft, das finanzielle Risiko und die Abhängigkeit von Fremdkapital zu beurteilen. Ein hoher Verschuldungsgrad kann die Eigenkapitalrendite steigern – birgt aber auch erhöhte Risiken bei Zinsanstiegen oder Liquiditätsengpässen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriger Verschuldungsgrad steht für finanzielle Stabilität und Unabhängigkeit.
- Ein hoher Wert kann auf erhöhte Risiken hinweisen – insbesondere bei schwankenden Zinsen oder konjunkturellen Schwächen.
- Wichtig: Immer im Kontext zur Branche und Kapitalintensität bewerten.
📘 Ergebnis je Aktie (EPS)
📈 Was ist das?
Das Ergebnis je Aktie (EPS) zeigt, wie viel Gewinn auf eine einzelne Aktie entfällt – und ist eine der wichtigsten Kennzahlen zur Bewertung von Unternehmen.
🧮 Wie wird es berechnet?
Die verwässerte Aktienanzahl berücksichtigt auch potenzielle neue Aktien, etwa durch Optionen, Wandelanleihen oder andere Umtauschrechte.
🏛️ Wofür ist es wichtig?
EPS bildet die Basis für viele Bewertungskennzahlen wie KGV, PEG oder Payout Ratio. Es macht den Gewinn für Aktionäre vergleichbar – unabhängig von der Unternehmensgröße.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- EPS hilft, die Profitabilität pro Aktie zu erfassen – und ist besonders wichtig im Zeitvergleich oder im Vergleich mit Analystenschätzungen.
- Steigendes EPS kann ein Zeichen für stabiles Wachstum oder Aktienrückkäufe sein.
- Wichtig: Verwende verwässertes EPS für realistische Bewertungen – besonders bei stark aktienbasierten Vergütungssystemen.
📘 Free Cashflow je Aktie (FCF je Aktie)
📈 Was ist das?
Der Free Cashflow je Aktie zeigt, wie viel freier Mittelzufluss einem Unternehmen pro Aktie zur Verfügung steht – nach Investitionen, aber vor Dividenden oder Schuldentilgung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der FCF je Aktie zeigt, wie viel liquide Mittel pro Aktie tatsächlich im Unternehmen verbleiben – wichtig für Dividenden, Aktienrückkäufe oder Schuldentilgung. Im Gegensatz zum Gewinn ist er schwerer manipulierbar und daher besonders aussagekräftig.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow je Aktie ist ein Zeichen für hohe finanzielle Flexibilität.
- Er zeigt, wie viel Kapital ein Unternehmen effektiv einsetzen oder ausschütten kann.
- Besonders relevant für dividendenstarke Unternehmen oder solche mit starker Kapitalrendite.
📘 Short Interest
📈 Was ist das?
Short Interest zeigt, wie viele Aktien eines Unternehmens aktuell leerverkauft wurden – also von Investoren geliehen und verkauft, in der Erwartung fallender Kurse.
🧮 Wie wird es berechnet?
Der Wert zeigt den Anteil der Aktien, der aktuell auf fallende Kurse spekuliert wird.
🏛️ Wofür ist es wichtig?
Short Interest dient als Stimmungsindikator: Ein hoher Wert deutet auf Skepsis oder negative Erwartungen gegenüber dem Unternehmen hin – kann aber auch zu einem „Short Squeeze“ führen, wenn der Kurs plötzlich steigt.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriger Short Interest deutet auf Vertrauen in das Unternehmen hin.
- Ein hoher Wert kann ein Warnsignal sein – oder eine Chance, wenn sich die Stimmung dreht.
- Besonders spannend in volatilen Märkten oder vor wichtigen Quartalszahlen.
📘 Employees
📈 Was ist das?
Die Mitarbeiteranzahl zeigt, wie viele Personen ein Unternehmen weltweit beschäftigt – ein Indikator für Größe, Struktur und Geschäftsmodell.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft bei der Einschätzung von Skaleneffekten, Effizienz und Personalkosten. Zusammen mit Umsatz und Gewinn lassen sich Kennzahlen wie Produktivität je Mitarbeiter ableiten.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Viele Mitarbeiter bedeuten große operative Komplexität – aber auch hohes Umsatzpotenzial.
- Produktivität je Mitarbeiter ist ein wichtiger Indikator für Effizienz.
- Besonders spannend bei stark wachsenden Tech- oder Industrieunternehmen.
📘 Umsatz je Mitarbeiter
📈 Was ist das?
Der Umsatz je Mitarbeiter zeigt, wie viel Erlös ein Unternehmen durchschnittlich pro Beschäftigtem erwirtschaftet – eine Kennzahl für Effizienz und Produktivität.
🧮 Wie wird es berechnet?
Die Mitarbeiterzahl stammt in der Regel aus dem letzten verfügbaren Jahresbericht.
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Geschäftsmodelle zu vergleichen – insbesondere zwischen arbeitsintensiven und technologiegetriebenen Unternehmen. Ein hoher Wert deutet auf Automatisierung, Effizienz oder hohen Wertschöpfungsanteil hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Umsatz je Mitarbeiter spricht für ein skalierbares und margenstarkes Geschäftsmodell.
- Ein niedriger Wert kann auf arbeitsintensive Prozesse oder geringere Wertschöpfung hinweisen.
- Besonders hilfreich beim Vergleich von Tech- vs. Industrieunternehmen.
Bytes Technology Group Aktie Analyse
Analystenmeinungen
16 Analysten haben eine Bytes Technology Group Prognose abgegeben:
Analystenmeinungen
16 Analysten haben eine Bytes Technology Group Prognose abgegeben:
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aktien.guide Basis
Bytes Technology Group — Q4 2026 Earnings Call
1. Management Discussion
Okay. Good morning, and welcome to Bytes Technology Group, our full year 2026 financial results. I'm Sam Mudd, the CEO, and I'm joined today by Andrew, our CFO. I'm going to begin with a quick introduction to the business for those of you that are new to us. And then I'll hand over to Andrew, who will provide the financial review, and then he'll be handing back to me for the full business review. Bytes Technology Group is one of the largest providers of software solutions in the world, and we operate under 2 brands, both of which have a rich heritage in their markets. Bytes focuses on the private sector and Phoenix focuses on the public sector. We have a huge diversified customer base, and we have more than 200 vendors that we represent with Microsoft being one of our most strategic.
On the right, you can see that we've been delivering strong growth over the last year or so, and we have good cash conversion and consistent capital returns to shareholders over the last 5 years since IPO. Looking at today's highlights and starting on the left-hand side, firstly, we've made good strategic progress and implemented intentional organizational change and improvements which were needed to expand our services and streamline our customer focus. We believe these enhancements will drive our growth and enable us to stay ahead of the wider transitions that we're seeing in our industry today and more on that later. Suffice to say, we will continue to evolve as an organization as the landscape changes.
And secondly, we have delivered good cash conversion and consistent capital returns of GBP 74 million to shareholders in the last year. We're confident that despite growth being temporarily impacted in H1, H2 has showed movement back to recovery, including strong growth with Microsoft as we annualize the incentive changes. And thirdly, the full year '27 momentum. We enter the new financial year with good sales momentum and expect to return to high single-digit to low double-digit gross profit growth. The sector alignment is progressing well, and the teams that are moving are looking forward to being a part of the dedicated businesses and focus on their respective sectors. Now let me hand over to Andrew, who will give you the full detail on the numbers.
Thanks, Sam, and good morning to everyone. I just want to apologize for my head cold and for those that are on the webcast, I didn't reach anyone by hand. So hopefully, I haven't spread it further. So thank you for joining the presentation. Our headline numbers, we increased gross income or GII by 11.5%, driven by software and services sales. Gross profit grew 2.5% to GBP 167.3 million, impacted by the Microsoft incentive changes as well as the segmentation in our private sector sales teams. Operating profit of GBP 62.7 million was 5.6% lower than in the prior year, however, in line with our guidance from October. This reflected both the lower-than-planned gross profit growth and the ongoing investment into our future. We will provide more detail on the next slide. We have a strong financial position with cash conversion remaining above 100%.
We've also delivered further growth in our returns to shareholders with a 2% increase in ordinary dividends, together with the share buyback program completed in November of '25, bringing back the total cash return to shareholders to GBP 74 million. Our net customer numbers were broadly stable year-on-year, resulting in a 2.4% increase in GP per customer. This comprised new customers contributing around GBP 5 million to GP and a renewal rate of 99% from existing customers. Starting with the headline numbers. Gross invoiced income, GII, grew by 11.5% with public and private sectors growing broadly in line with each other. Gross profit or GP growth of 2.5% comprised of public sector growth of 7.4% and private sector decline of 0.3%. GP over GII this year was 7.1%, a reduction of 0.7% from the prior year. This reduction reflects the impact of the Microsoft incentive changes effective from January of '25.
Microsoft remains our largest vendor and continues to contribute 30% of our GP. The incentive changes that impacted us impacted the private and public sectors differently. Enterprises remain the primary program used to fulfill the Microsoft public sector requirements. As we invoice the customers, the reduction in incentives did not impact the GII but reduces our GP. For the private sector, enterprise agreements are recognized only in the rebate. Therefore, our GP to GII remains at 100%. Part of the mitigation for the reduction of incentives is to move our customers to a Microsoft CSP program. On a like-for-like basis, we make more gross profit. But as we now invoice the customer, our GP to GII margin reduces. I have given detail on the administrative costs, which increased 8.5% to highlight some of the key changes in our cost base and to help with your modeling.
Salary costs increased 17% year-on-year, driven by headcount growth, and this includes strengthening of our senior leadership roles and annual wage increases. Average headcount growth was 12%. Over 40% was annualized hires made in FY '25 with less hiring this year. We capitalized GBP 1.8 million of our employee costs in relation to our project to modernize some of our IT systems. In FY '27, this GBP 1.8 million of employee costs will be expensed now that the projects are complete. Commissions and bonuses are down 0.4%. Within this, commissions have trended broadly in line with GP growth with bonuses, which are driven by targets reducing. In FY '27, we expect bonuses to be just over GBP 2 million higher based on our full year guidance. Social security costs are up 20% due to the increased national insurance contributions effective from April '25, which have now been annualized. Share-based payments are down 85% due to lower profitability, impacting the level of vesting of our performance share plans.
We would expect share-based payments to be around GBP 1 million for FY '27. Other administrative expenses increased 23%, driven by investment in systems to improve employee and customer experience, travel and entertainment as we encourage our teams to connect in person with both our customers and our vendors. In FY '27, amortization will increase from the development of our IT systems, which we've developed over the last 2 years. With this last component in addition to the returning developer salary costs and higher bonuses, we expect 4.5% of cost normalization in FY '27. Turning to our income analysis. On the left, we see GII and GP for the full year, split by both our service types as well as public private sectors. The public sector GP growth rate was ahead of the private sector where the realignment of the sales resulted in an adjustment period in H1.
Momentum improved in H2, however, against a tougher comparator. In the public sector, GP was more heavily impacted in H1 by the Microsoft incentive changes, H1 being the peak of the Microsoft renewal period. Growth rebounded in H2. Microsoft incentive changes resulted in a lower software GP growth in GII. Microsoft GP returned to double-digit growth in H2 and remains around 50% of the group. Services grew strongly on the top and the bottom line, driven by continued investment in our offering and strong customer demand. The services margin was driven by both mix and cost efficiencies. OP to GP margin was higher in H1 than in H2 due to higher commission rates in H2. These one sales targets are exceeded and also headcount phasing.
Turning now to our cash flow bridge. We capitalized GBP 4.1 million of software development costs in the year, and this relates to the 2 IT platforms, one, to provide a marketplace gateway for our customers so that they can seamlessly purchase products in line -- sorry, online from a range of our vendors. And the other is to enable us to improve our operational processes around customer order processing. The marketplace platform is now complete with a cumulative CapEx of GBP 3.4 million. We started amortizing it in H2 FY '26 at an annualized rate of GBP 0.4 million. The second platform is expected to go live early in this year. The combined asset, GBP 7.6 million at year-end, and this results in an annualized amortization of around GBP 1 million. Our cash conversion continues to follow the same cycle that we've discussed in the past. And as a reminder, we tend to see lower cash conversion in H1, followed by a very strong cash conversion in the second.
For the full year, using operating profit as our denominator, we had a cash conversion of 105%. After tax and returning GBP 74 million to our shareholders, we are left with a cash balance of GBP 98.6 million at year-end. Looking towards our balance sheet. And this, I hope, will provide more context of how we think about our cash balance. We look to maintain a strong balance sheet for 2 reasons. Firstly, large gross payable balances at year-end are inherent in our business models and working capital outflows in H1 aligned to our seasonality around GII due to the Microsoft and public sector year-end. Secondly, we operate in a negative capital environment, which was around GBP 80 million at year-end. Taking both of these into account, we seek to remain a relatively strong level of cash on our balance sheet and remain debt-free. Moving on to a reminder of how we think about allocating our capital for maximizing value creation to our shareholders.
Sam will pick up more on the first point here in a moment. But in summary, there's a strong market growth for the software solutions that we sell, investing in our organic growth through sales and technical people in order to drive customer growth remains our key priority. We are committed to returning between 40% to 50% of our post-tax adjusted profits to shareholders via ordinary dividends. I'm therefore pleased to announce that the Board has approved a final dividend of 7p per share, bringing the full year dividend to 10.2p. That represents a 2% increase on FY '25. Selective value-accretive M&A remains an opportunity in our industry, and we are actively monitoring opportunities but are yet to find something that ticks our strategic, quality and valuation criteria. And finally, we returned excess cash back to our shareholders. In FY '26, we completed a GBP 25 million share buyback and are launching a new GBP 25 million buyback today. This while maintaining our working capital requirements. With that, I'll hand back to Sam.
Thank you, Andrew. I want to start by taking a step back and highlight the strong growth market that we're in and why. Firstly, we have only 3% share of a large GBP 82 billion addressable market in the U.K. software solutions across both the private and the public sector. There's a significant opportunity to grow our footprint with our existing customers as well as winning new ones. And secondly, the overall market is growing strongly. The solutions we sell meet 4 key areas of structural growth, AI, cloud, cyber and services, and these drivers all interlink. Our customers want to reshape their businesses with AI, and they need their data and their applications in the cloud to do so, and this is often increasing their cyber attack surface. All of this, adopting AI, modernizing and securing infrastructure to do so requires more specialist services and experience than ever before.
Thirdly, one of our significant growth opportunities and drivers is Microsoft, who remain our largest vendor at 50% gross profit and remain a strategic partner. They're constantly a cornerstone of IT budgets, and this creates a key gateway for us connecting to organizations on their wider technology investments, which in turn supports our growth with other vendors. Let me turn to our strategic pillars and how they enable us to capture and drive our organic growth. We have 3 key levers of growth: our people, our vendors and our customers. And the propositions that we build from all of these, we're a sales-focused business and our people drive our sales. We have a highly engaged, well-incentivized team who put our customers first and are accountable for their experience with us. We also drive our growth by being a trusted and valued partner to our vendors, and we turn our vendor partners' technologies into wider solutions.
The vendors want us to make their technologies relevant and importantly, sticky for customers because this drives consumption, and this is becoming the dominant revenue mechanism for many of them. The way we do this is through services. Importantly, this trust and ability earns vendor investments in our business and for us to initiate customer activity into new technology areas. And finally, we aim to bring our people and vendor strategies together in the most customer-centric way possible. We increasingly organize how different customers actually buy and what they specifically need. We organize ourselves around that. And this is so that we can provide them with the best mix of support and solutions, which are tailored to their needs by their size and their sector. Trust, value, choice and service remain key to our customers and also our ongoing focus. The industry that we're operating in has substantially changed and evolved over the last few years.
And if I think back to my 3 decades in the industry, change has been a constant. There are broadly 3 transformations ongoing, which all create opportunity. Firstly, the way that customers pay for their software continues to move from per seat licensing to consumption. This shift started with the growth of cloud and customers buying compute and storage and based on activity levels, not headcount anymore. And this is only increasing with AI and token usage being brought out to market. So it makes it more important than ever to help customers get value from the solutions that they buy. This is also increasing the monetary investment that vendors are giving partners to support adoption and consumption. And secondly, customer demand continues to shift from wanting specific point products to whole solutions. This is driven by increasing complexity of modern IT. The customers need their IT estate to be secure, cost optimized and integrated.
And this leads to them increasingly needing scalable solutions from us, which are more economic, safer to deploy and easier to operate than individual point products. This in turn increases the growth potential for those that can advise, integrate, manage and deliver business outcomes for those customers. And finally, these changes together create a shift where customers and vendors need deeper relationships with us. Rather than being seen as a reseller, we're now seen as a partner. And these industry changes don't impact our structural growth opportunity, but they do drive a need for us to evolve in order to stay aligned and be able to capture growth in the medium term. This year, we've implemented strategic changes to align to these transitions. Firstly, customer-led segmentation. Back in March 2025, at the start of the year, we reorganized our Bytes private sector sales teams from a single generalist structure to specialist teams.
We segmented customers by our organization size based on their number of seats into enterprise, corporate and mid-market, and our technical specialists moved into the same customer segments of sales. The rationale is that private sector customers need different things from us if they are small versus if they're a large organization. And vendor incentives are structured differently too, accordingly to size. So this change will enable us to be a better seller and drive growth to customers as the industry evolves. And as Andrew has already set out, the impacted GP growth in our private sector business in H1 was impacted, but it stabilized in H2. And the effects of the changes have settled into the business and the sales pipeline has returned to normal in H2. In FY '27, we move forward with a clean comparator. Moving to services-led capability.
Services GP grew 38% this year. We're growing in 3 broad areas: firstly, using customer vendor investment to help customers deploy and adopt; secondly, providing managed services to support the customer through the life cycle. And thirdly, we're expanding services in our portfolio to ensure we can deliver integrated solutions around AI. And lastly, the sector-led go-to-market change announced in March 2026, we commenced a small change where we'll remove the market overlap between our 2 businesses to make each business a pure play in their sector. A small number of account managers will move within the group, but customer relationships will be unaffected. Bytes will focus solely on the private sector and Phoenix will focus solely on the public sector. This will further strengthen their ability to deliver full customized focused solutions and services and allow deeper collaboration on shared services and vendor partnerships. Our people are our core assets, and I'm proud of their energy, enthusiasm and commitment.
We increased headcount 7% year-on-year, and that said, our average headcount increased 12% following the strong H2 growth of last year. This measured investment was focused on sales staff to drive future growth and technical delivery staff to meet the needs of services demand. And within this, we've added new practice leads to ensure we build depth as well as breadth. We fitted out the first of 2 buildings acquired in FY '25, and this adds capacity to existing modern and inviting workspaces. And we have plans to expand our London footprint in FY '27. Our culture and engagement remains strong. Our eNPS increased to 62, up from 57. We were placed 14th in the FT's U.K. Best Employers ranking, the highest in our sector. And we increased the number of GBP 1 million GP sellers. Having just spoken about our continued investment in sales and the increase of the GBP 1 million GP sellers, I want to illustrate why we make that investment.
You'll see on this slide the maturity profile for successful sellers in the business, and I presented it here as steps because that's how we coach sellers in the business. Sales staff retention also grows with maturity, which is equally important, and this remains incredibly high amongst our top sellers. Our new sellers open the door in a number of ways, such as our Microsoft expertise, our licensing pedigree and increasingly our services capability. And they expand from this with additional solutions from Microsoft and other vendors as they gain trust and learn more about the customer environment. And this is an iterative process of our customer requirements are so broad, and there are always additional opportunities to go after. As I mentioned, our job is to turn our vendor partner technologies into solutions, and we work closely with them to do so. Microsoft remains our largest vendor and our most strategic partner. It's the cornerstone of our customer budget.
It's also the gateway to the majority of their technology decisions. So covering all Microsoft bases supports our growth with other vendors. But more importantly, it helps us drive value for our customers. We often support collaboration within their organizations where many silos might exist. And I'm delighted the relationship goes from strength to strength. I just got back from visiting the HQ in Seattle only 2 weeks ago. Our Microsoft GII grew at 11.5% year-on-year, both across the private and the public sector. In H2, Microsoft GP returned to double-digit growth with incentive changes absorbed and where Microsoft is investing, we are delivering. Our Microsoft services around presales advisory implementation and adoption increased 31%. We've also deepened our relationship with other key vendors this year.
We continue to see growth with AWS in cloud, Flexera in optimization, SentinelOne in cyber and Rubrik and VMware in the hybrid infrastructure space. I'm now going to show you a clip of a discussion I had with Microsoft's U.K. and Ireland channel lead around our partnership, Nick Hedderman. And just before we press the start button, a little fun fact for you. Nick Hedderman, he provides over the entire U.K. channel ecosystem and used to be Steve Ballmer's demo buddy. Steve liked working with Nick so much. He decided to take him on a tour around the world that lasted many, many years. until Steve lost his job and then Nick had to come back to the U.K. and find it. But we worked tremendously well with Nick. So on that note, I'd like to just share a brief snip of the video. There is a longer version of this that we'll provide the link to you with as well. Thank you.
[Presentation]
A small segment of the bigger video. So I'd like to now talk about our services and where they come into the technology life cycle and where we partner with vendors to provide those services. Presales, we provide advisory to identify gaps and opportunities, which help customers shape decisions before they buy. A great example is the cybersecurity space where our customers are currently trying to answer 2 questions. One, how do we adopt AI safely; and two, how do we actually trust our environments. We offer governance, risk and compliance assessments to help them answer those 2 questions and create priorities for their security position. We help them design and deliver the solutions, which means from a delivery point of view, helping customers deploy and adopt the solutions which drives the consumption. And post sales, we can provide the support around customer solutions or even manage them.
And these services are often the linchpin in helping customers achieve their desired business outcomes. And this is what sits behind the 38% services GP growth that we've reported. It's just not one thing. It's our capability across the technology life cycle. Roughly 1/3 of those services are presales professional services, which are project-based and 2/3 of post-sales managed services and reoccurring. I want to talk a little bit about AI now. The fact that AI will drive growth across all of our customer technology spending, and we're well positioned to benefit from that. We're seeing the start of these trends already. AI drives our customers who need cloud infrastructure for compute, storage and governance for data and networking and connectivity for access. And this all needs to be secured. And I'll talk about how we bring all of this together on the next slide.
But importantly, this need for an integrated solution means that we are positioned well as a major Microsoft partner with frontier firm status with deep services capability. Many of our customers have the compliance, the identity and access and the security foundations for AI in their existing Microsoft state. So our existing relationship with them around Microsoft is often the start of that AI journey and expansion. Our work with the NHS is a prime example of how we're expanding an existing customer on AI and how the market changes. I mentioned earlier that we have become more customer-centric, providing more services to deliver wider solutions at scale to win more business like this. We work with a number of NHS trusts across the U.K. Their technology needs are becoming more complex. And by having more specialist sales teams focused on the public sector and on health care, this allows us to support them in that complexity.
In 2025, we partnered with NHS England to deliver over 80 tailored workshops to a range of NHS trusts and to inform and assess their AI use case opportunities. This has led to the largest global Microsoft-funded rollout where we are helping them with envisioning, deployment and adoption of Copilot to several hundred thousand employees in 2026. Having a more specialist customer-centric sales team that understands our customer needs, it makes us as a partner, deliver the services and solutions and not just simply be a reseller around point products. This is what our clients need more and more from us in the AI era. The complexity of AI adoption, the governance, the integration, the data readiness, the security considerations is precisely the kind of complexity our customers pay us to navigate. And this slide outlines the different aspects of what we provide on AI.
The mistake we see repeatedly in the market is organizations chasing AI outcomes without the foundations to run them safely, secure them or realize the value. So when a customer is faced with a challenge like deploying a secure AI-driven agentic solution, this isn't just an AI task, it cuts across multiple disciplines, and it is where a collaborative cross-practice approach to create one solution really matters. We follow a simple life cycle of advise, build and secure. We advise customers on where AI can create the business value. We build scalable production-grade platforms, not just proof of concepts that stall, and we secure it by design, embedding governance, risk and compliance from day 1. Around that core, our AI practice consultants, they design the models, the agents and the workflows, the infrastructure, consultants build the landing zones and the platforms that they run on.
And the cloud and security and governance, risk and compliance teams ensure that this is safeguarded for trust, compliance and resilience. And adoption and change management training make sure the value actually lands with the users. This result is repeatable, enterprise-grade AI delivery aligned to Microsoft's frontier firm vision, trusted by customers and scalable as the demand accelerates. So to summarize, I've outlined how we're well positioned to take advantage of the growing IT market, especially as AI becomes more ubiquitous across businesses today. We carried out our strategic changes with the private sector change bedding in during H2 and now beginning to show clear positive results. The Microsoft incentive changes are now annualized, and our partnership continues to offer a gateway to new vendors. In FY '27, we expect gross profit growth of high single digit to low double digit.
Operating profit, we expect to be broadly flat, absorbing the approximate GBP 4.5 million of cost normalization we discussed earlier. And medium term, our ambition is unchanged. We want to expand our wallet share with customers, capture the structural demand in our market. And finally, I want to touch on the announced Board and Executive Committee changes. The Board has decided to split the currently combined roles as CFO and COO, held by Andrew to support our next phase of growth. Andrew will be standing down as CFO once a suitable replacement has been appointed, at which date he will step down from the Board. And thereafter, he will remain in the group and transition into the COO role. I'm grateful for Andrew's 5-year contribution as CFO to the group and Board member, and we're pleased that he will be retaining -- we will be retaining his long-standing knowledge into the business and his deep operational experience. Thank you. We'll take some questions now.
2. Question Answer
Tintin Stormont from Deutsche Numis. A couple of questions from me. In terms of your services portfolio, what is the market for potential bolt-on M&A in terms of your services gaps that you're looking at? Or is the intention to sort of kind of partner -- work with existing partners and maybe choose from that sort of kind of range of partners you have? Secondly, in terms of the non-Microsoft vendors, obviously, with Microsoft having grown double digit in the second half and overall second half GP growth being closer to 5%, then the non-Microsoft vendors obviously performed closer to flat. Now clearly, there's the pull-forward impact from last year that's probably not flattering those numbers. So if you could give us a sense of the underlying performance of the other non-Microsoft vendors if you remove that impact?
Sure. Okay. Let me talk a little bit about M&A. I think we've been very transparent around the fact that we're selective and very careful about any potential candidates we might consider, and we've been active over the last 2 years, thinking about how we accelerate on organic services capability. So let me be clear. We think about the core areas that I've referred to throughout this presentation, security, AI and cloud as being those core areas that our customers are creating demand for services around. We consider ongoing investment, and that continues with technical heads coming into the business, the practice leads I've talked about and obviously dedicating ourselves around the Microsoft Frontier partner program and other vendor initiatives such as the Broadcom Pinnacle area where we've got capability.
We look at the partner ecosystem and to your point, Tintin, the partners we work with, where you have obviously proximity and familiarity and trustworthiness in terms of their capabilities. So for sure, that's a community we preside over and we work with closely as well as providing our own direct services. So yes, that's certainly a community of potential targets. And we think about the most important attribute is would it fit into the portfolio and give us that acceleration? And secondly, cultural fit. That's probably, in fact, the primary piece of consideration. When you think about the last acquisition with Phoenix into the group, highly successful, and great fit, we will be looking for something that is adjacent to our core capabilities and that would, at a cultural level, come in and be additive, not a distraction. So I think that answers that question.
In terms of Microsoft growth and non-Microsoft vendors, you're right, the pull forward in FY '25 was clearly one of the reasons why the non-Microsoft vendors didn't perform as strongly. I think there's also another explanation. When we moved into the mitigation era around Microsoft incentive changes. On the private sector side, we had the big push around EA to CSP conversion. And that required an awful lot of dedicated management time, intentionality. And we know that for that period of time, probably the first half of FY '26 meant the attention came off the non-Microsoft vendors.
So I think that's the other explanation as well as the pull forward. We resumed business as usual back into H2, and I'm delighted to see that momentum and a lot of the awards and accolades and the growth get back to what we would expect for non-Microsoft vendors. It's a really key part of our strategy, Tintin. So it's not an area we want to neglect. And I hope a lot of the presentation today spoke about the cross-fertilization of if you're deep with Microsoft, it does enable you to have those other additive conversations with other vendors and co-sell. Marketplace, of course, is another route to market to bring in those non-Microsoft vendor discussions. Julian?
Just a couple of questions from me. On the services GP plus 38%, do you have what that was in public and private? I assume it's dominated by public, but just be interesting to know. And the second one is more sort of a broader question, following on a little bit from Tintin in the sense of you've got breadth of complexity or breadth of domain capabilities. Your customers have a much more complex market, as you alluded to. Do you have all the capabilities in place that you require? You should be taking market share versus many of your peers. But do you have a wish list of maybe other capabilities to add into that beyond Tintin's sort of services question? I'm sort of thinking vendors, hardware, other capabilities or in fact, any other restructuring within the business you need to do to maximize your position?
Okay. I'll come to the last point, other restructure. Nothing planned. Everything that we've talked about has been very considered and there are no other changes being planned. But to come back to the services growth, we don't provide detailed guidance on the sectors. But I think conversationally, we've always been open about the fact that public sector has high demand for partners like Phoenix, Bytes and lean into us where we have capability and we've got talent. There has been an exodus of key technical skills from public sector over the last 5-plus years, which means that they're struggling to keep up with accreditations and move as fast as the industry pace is shifting at the moment. So we have seen good demand from public sector. But equally, we're seeing some very positive signs and great momentum in private. So it isn't all about one sector.
In terms of domain capabilities, have we got it all in place? No, if you think about a matrix of skills across both of our operations, there are gaps -- and that's exactly where we look for M&A to potentially fill, accelerate and to bring new capability into the portfolio. So we know there are areas where we're not completely staffed up within our own internal capability, but we also have a very rich partner ecosystem. So back to Tintin's point, we've partnered magnificently with other vendor partners. And over the years, that's been something we're very proud of. So that supplements at the moment. But as you can imagine, the strategy is bringing more and more in-house in terms of building up our capability and those practice teams are getting larger to address the demand.
In terms of sort of building out that capability beyond services, would you look to other areas of customer attention such as hardware or other vendors? It'd just be interesting in terms of the thoughts longer term because of your breadth of specialist -- specialism is what customers are looking for.
Yes. No, it's a good observation, Julian. Of course, hardware, as we all know, at the moment is precarious there's demand, but the actual fulfillment and the delays and the invoicing and the peaky sort of troughs are something our peers are having to deal with. So it's an area that we do participate in. We have got some hardware sales. We have partnerships with the likes of Dell, we're a titanium partner and Lenovo and others. So we actually go about it with strategic intent. We tend not to bid for large-scale laptop refresh kind of its low margin. We're not engineered or built that way.
But where we're engaged with the customer on a project and a whole transformation, we've worked very well with the hardware vendors to ring-fence deal register projects, more server capability is what I'm talking about. And we also have some managed service contracts, which are hardware orientated. So it's not that we lack the ability. It's just I think we respect our heritage has always been software solutions. It's what our USP has been. It's what our sales staff are confident to talk about. Could we and would we ever go further into the hardware market? It's something we do routinely think about when we come back to sitting down and talking about strategy with the 2 operations. So it's never off the table. But at this moment in time, it's not a core theme for us. Okay.
It's Andrew from Panmure Liberum. I've got a couple as well, if that's okay. The first one on guidance and thinking about GP growth for this year. I wonder whether you think it will be H1 weighted and when you talk about momentum having been strong year-to-date, are you growing double digits today? And then I've got a couple more on AI after that one.
Okay. I'm going to let Andrew take that so I can blow my nose.
I also have a supplemental on that. The last few years, we've seen the GP margin as a percentage of GII come down. Do you think this year, it will be sort of more similar in terms of GP/GII growth rate?
So Andrew, a very interesting question. So I think the growth rate will be slightly weighted towards H1, and this is particularly because of the Microsoft year-end and our public sector focus. And so therefore, we think public sector will continue the trends that we've seen in the past is maybe higher than the private sector growth. So we see that -- and it's not, yes, maybe 2%, 2.5% difference from the growth rate. So what you end up with in a modeling point of view is probably more 50-50 on the GP basis, right? When you look at the, call it, the GP over GII. Now that's quite a complex question, but I'll try and simplify the answer is that because our public sector is very much dominated by enterprise agreements.
So the more we grow in the public sector space, it looks like, it appears that our GP is shrinking just because we're invoicing one and taking a rather small margin. So what I would encourage you to do, and I did it at half year last year, and we'll probably repeat it half year this year is split the 2 businesses into public sector and into corporate and look at the margin declining. Now saying that there has been a margin decline this year, obviously, because we've had to deal with the incentive changes. I would expect that to stabilize and start growing because our real focus at the moment, services, higher margin. So a focus on that. If you look at cyber, if you look at Azure, public cloud, the rest of the managed services environment, higher margin. So I think you'll start seeing on a like-for-like basis, private sector -- public sector growing, but I acknowledge that it has been a decline in the year.
Understood. And just on the double-digit growth, can you just confirm your double-digit GP growth year-to-date?
So our guidance was high single digit to low double digit. So coming out of February -- sorry, January and February, and why we highlight those 2 months is because that is where the Microsoft incentives has played through in prior calendar year. And so that is the area that we normalize. Now we would reiterate sort of, call it, very high single digits and slightly lower single digits for the second half. So I'm not wanting to call anything more aggressive than that, I'll move on.
And then just for Sam, on sort of AI shift to consumption. I've got a couple of questions. First of all, Anthropic announced a couple of months ago a partner program. Have you had any engagement with them yet?
So we are engaging with a number of new vendors, AI vendors. And yes, it's an exciting area for us. And even partners like Google, which have been a significant brand in the IT industry for decades, we haven't partnered as strongly within the past, but it's something that is changing because of customer demand, and it's all about what do our customers want. So if our customers feel that it's relevant to their strategy, and we believe that we, as a business, can help provide value and advice around that, we will lean in. So the answer is, yes, we're talking to a number of vendors in earnest at the moment.
And then you sort of mentioned there quite briefly NHS Copilot rollout. But the numbers there, 500,000 people, I think, on the slide. That's a big implementation of Copilot.
It's the biggest global Microsoft implementation.
Yes. So just tell us a little bit more about that, can you, please, I mean particularly in terms of how you make money from it. Yes.
I can tell you a little bit. So it's part of what Nick and I shared in the video around customers will make their commitment into a technology stack. And then, of course, it's how they enable it. And with certain clients where strategic outcomes are being driven, and let's not forget the NHS is absolutely right for huge transformation way beyond just the Microsoft stack in so many areas, the data and security and so on. But by focusing on the capability and the SKUs they've already invested in and moving this into the agent era of creating processes and automating. It's driving the efficiencies that the government has set out in NHS England has set out. So adoption change management skills is what we're talking about here.
It's about going in and curating with the teams, how they want to use that Copilot technology effectively. Obviously, there's been an awful lot of work from Microsoft consultancy to engineer and to drive that Copilot functionality to serve the health care industry in a way that they have established it needs to address certain needs. So our teams, and we're talking about a lot of people, and it's, to your point, a lot of trust and a lot of licenses we're going to be busy with for more than a year deploying, but we've got metrics, and we've got particular targets that we will agree with Microsoft and deliver against over the next 12 months. So it's a very important, highly visible project to Microsoft, and we're very proud to be associated and to be the recipient, if you like, of that business to go and deliver it.
Damindu Jayaweera from Peel Hunt. I've got a couple of questions, and I'll go one by one. First one is for Andrew. Just kind of unbundling the GP guidance for FY '27. If I were to think of the fact that the renewal rates went to 99% from what used to be kind of 190% and recovery of that towards perhaps not to the 109%, combined with your usual split between selling to existing customers versus new customers, is some sort of a normalization of those 2 numbers is the way to think about getting back to the kind of the high single-digit, low double-digit GP growth rate?
It's a very interesting observation. And so you're right in the past and ignoring FY '26 for a moment is that we've had sort of 110%, 112% last year, 109% renewal rates. On top of that, we've seen our growth 1/3 coming from new customers and 2/3 coming from existing customers. Now in this year, we've had the 99% renewal rate and i.e. so our existing customers have shrunk slightly, and so all of our growth came from new customers. I would expect that to normalize that because what we're seeing from our bigger vendors is striving for stability within their channel. So I don't expect there's a lot of incentive changes coming down the pike. And so that will mean that as we expand through AI, as we look at year 5, year 7, there will be more into existing customers, so we'll see a margin increase. So I'd expect, let's say, going back to the sort of high single-digit guidance. 1/3 coming from new customers, 2/3 coming from existing.
If I can -- sorry, just add to Andrew's point there. One of the key messages I brought back from Seattle a couple of weeks ago, you had all of the VPs of channel incentives, global at Microsoft and the key message of obviously, the channel needed to know were there going to be any further changes and the strategy stability was the key thing. So that was reassuring that all of the major changes we absorbed last year, there are no further ones in the short term to absorb.
And Sam, congratulations on the NPS scores going in the right direction. And there are a few more changes to, I guess, to be executed, the Phoenix piece. Could you just remind us about the remaining small changes that you need to do and why they will be less disruptive versus the changes that you had to do last year?
Yes. No, thanks, Damindu. So in March this year, we announced, as I just talked about in the presentation, the fact that we have some overlap between Phoenix and Bytes on the public sector area and in fact, corporate. Both will now be pure-play resellers. And in doing so, there will be some teams, the Bytes public sector team coming over into reporting at Phoenix. They don't change offices. They don't disconnect from their customers. So on that basis, it's a small change. The teams have already been integrated sales kickoffs and some of the events we've been running recently, they traveled up to York.
So we're simulating, if you like, and getting people familiar with the change of the team they'll be joining. Equally, a small team on the Phoenix side, private business that will now report into Bytes. That will go live on the 1st of July. It's not a big switch point on that date because all of the work we've been going through a lot of rigorous management of this and derisking anything and novating contracts is obviously the next stage of where we're at in this process. And that is all in hand. So by 1st of July, the majority of the work will be carried out, although some of the novation will continue beyond that point, but we're in good shape for that.
And the last one is thank you for the case studies, and thank you for kind of bringing back the kind of -- I shouldn't say bringing back, but the focus on Microsoft because Microsoft is clearly making really good progress in AI adoption. I mean we at Peel Hunt know it, our bills are going through the roof essentially related to Copilot stuff. Congratulations on your frontier status. I just wanted to understand a little bit more or maybe you can articulate a little bit more because your MS-related services, I think you said went up 31% last year.
And then you kind of talked about the fact that there is in the services space, which to me feels much more important going forward because of what AI is doing because you have -- like you rightly said, you have to be ready for AI and all the cybersecurity stuff and other things. You talked about vendor funding, managed services and expanded services as kind of 3 components in your kind of services base. Is vendor funding the largest bit that's driving the growth that we will potentially see from services in FY '27? And related to that, right now, you have about 25% of staff in technical delivery. Does that staff count need to go up if you are to do more of the MS and expanded services?
Yes, for sure, Damindu, it does. And one of the things that we didn't talk in depth about is a need for us to also absorb that technology into our own business and to actually drive the AI, the agentic of the processes. And it's happening. So we have some of those technical teams actually dedicated to internal innovation and driving agents and making profound differences to some of the teams and how they work. So it's an exciting era. But to your point, the actual headcount around those areas will increase. And that's why M&A is also of interest because if we can find the right teams to supplement or to get us there faster, then that makes sense as long as culturally and the strategic alignment is there, too.
If I can squeeze in one last one. Could you just give us an example of actual internal use of AI? I know you rolled out some tools. Maybe just give one example where productivity has effectively been impacted.
Well, I hope our competitors aren't listening. But yes, one of the most recent ones is clearly, Microsoft licensing takes an awful lot of time when you have a customer coming up for renewal or if you're looking for a new bid, we have specialists that are looking into customer needs and what SKUs or previous investments they've got and how we can present the right contract, whether it's EA or CSP to them. But where EA is concerned, this is quite heavy-duty pieces of work hours, days, weeks and then peer reviewing goes on as well as a final check. And so we have a new agent that's been created for the public sector team called License IQ, which automates that peer review and has removed hours of time from our license specialists.
So there's a team of, call it, 15 people who were crazy busy all peer reviewing. And suddenly now there's been a giant leap of the agent being able to punch its way through it. and then leaving the final human peer review with just a little bit of oversight. So there's a significant time-saving advantage. So what do you do with the time back? Well, the licensing advisers can go and work with the customers on the next customer meeting and understanding their needs and getting deeper into strategy as opposed to just going through lots and lots of shopping list that SKUs. So yes, that's an example.
Okay. Thank you. We've had a few questions online. First question is from Chris Tong from UBS. Do you expect Microsoft 365 price increase to be a material tailwind for results?
So it's too early to say, but some of the customer engagements I've been involved with some of these were quite a few months ago before the price list, the files came out. It was really interesting how customers were appraising the new SKUs that are embedded into it and saw advantage. So it gave me a thought process that actually, if customers are in that right zone of thinking about the future and the AI SKUs and wanting those higher-grade areas, then this will absolutely make sense. And it's -- by the way, it's Microsoft's first suite in many, many years. I don't know if it's a decade since they launched one.
So it's quite interesting from that point of view. But it's budgets are sensitive at the moment across both private and public sector. So there's got to be some damn good business justification behind it. And that comes back to license advisers, sellers really understanding what outcomes customers are trying to drive and where their strategy sits over the next few years. So it's back to that deeper conversation of if we understand where our customer is going and what their vision is, how we then apply that M365 conversation back into it. It doesn't give you an answer. I guess, do I think it's going to drive a material difference? I hope so.
Thank you. Next question is from Tim Olls from Laurium Capital. Customer NPS is lower for the second year in a row. What trends are behind this? And what is being done to improve customer NPS?
Customer NPS is.
So customer NPS is actually higher than the prior year.
Yes. No, we're very proud -- sorry, Tim, I don't know if we've not been clear about it, but NPS is extraordinarily high. Very, very proud of the number.
Okay. We'll move on to next question. It's from Tim Olls again. Second question. Please can you talk through the decision not to pay a special dividend for this year?
Andrew?
So I think we've always undertaken to return excess cash to the shareholders either via special or via share buybacks. We did an extensive exercise towards the middle of last year, particularly after the AGM and our share price coming down to circa GBP 3, and we acknowledge that it was better to return excess cash to our shareholders via a share buyback. And because our share price is still sitting a lot lower than it was last year, we've repeated the exercise.
Thank you. No further questions. So Sam, maybe I can hand back to you for any closing remarks.
No, I just want to thank you all for your time this morning. Looking forward to this year, I think we've got off to a positive start. If I think about the first few months trading, the momentum that we've talked about in H2 of last year continues. And that obviously gives us confidence in our outlook. But we've got a lot of work to do, and we've detailed some of the areas that we're working hard in. So thank you, and we look forward to coming back in a few more months' time at the end of H1 and detailing more results for you. Thank you.
Thank you.
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Bytes Technology Group — Q4 2026 Earnings Call
Bytes Technology Group — Bytes Technology Group plc, 2026 Sales/ Trading Statement Call, Mar 24, 2026
1. Management Discussion
Good morning, and welcome to Bytes' conference call. Today, we are joined by Samantha Mudd, Chief Executive Officer; and Andrew Holden, Chief Financial Officer. [Operator Instructions]
I would now like to hand the call over to Sam Mudd. Please go ahead.
Good morning, everybody. I'm Sam Mudd, and I'm joined by Andrew Holden. We do not usually have a call around our trading update, but we wanted to cover three things with you in addition to our FY '26 headline results and provide the opportunity for questions. Firstly, our guidance to FY '27; secondly, the further alignment of our go-to-market approach; and lastly, some comments on AI, given how topical that has been since we last spoke to you in October. Starting with our FY '26 results. These were in line with the outlook provided at the half year with double-digit gross invoiced income growth, gross profit of around GBP 167 million and operating profit of around GBP 62 million. This marks sequential improvement in growth areas across all three metrics in H2 on H1, despite the tougher comparatives.
Cash conversion exceeded 100% with a year-end cash balance of over GBP 98 million after returning GBP 74 million to shareholders in the form of dividends and share buyback. This reflects the Board's continued confidence in the business. As we previously reported, FY '26 was impacted by changes to Microsoft enterprise incentives and the phasing effects of the private sector sales alignment. We have now passed the anniversary of the incentive changes. We have also passed the tough comparative from the private sector sales alignment, which drove a strong end to FY '25 and are pleased with how that change has now bedded in. Encouragingly, performance strengthened in the second half with gross profit growing circa 6% year-on-year in January, February 2026 against a strong high teens comparator.
Moving on to FY '27 guidance. In FY '27, we expect to return to gross profit growth levels that we're used to delivering, and we are guiding to high single-digit to low double-digit percentage growth in gross profit. This gross profit growth will not convert to operating profit growth at the level we are used to delivering in FY '27, and we're guiding to operating profit broadly flat. This results from the group absorbing around circa GBP 4.5 million of cost, reflecting higher technology costs following the completion of 2 strategic projects undertaken in FY '25 and FY '26 and a return to normal bonus levels on top of continued headcount investments to grow. As a reminder, the two projects were a marketplace gateway for our customers to move -- to more seamlessly purchase products online from a range of vendors and a platform to improve our operational efficiency around customer order processing.
Turning to our further go-to-market alignment. We're going to go into more detail on this with you in our full year results in May, but we're keen to explain the strategy and execution of change, which is now underway. The strategy is for Bytes Software Services to focus solely on the private sector and Phoenix Software solely on the public sector. This helps our businesses focus on their strengths, enable our teams to deliver increasingly specialized support to customers and better leverages existing scale in the group. One example of an opportunity this change delivers is the current Bytes public sector customers being sold Phoenix services, where it has developed a leading proposition for public sector clients, and we have continued the strong double-digit growth we reported in the first half.
The transition will be carefully sequenced and managed. We've learned a lot from the last year's private sector sales realignment. It also involves a small number of colleagues moving within the group. And in the vast majority of cases, customer relationships will not be impacted. We estimate that the extent of the customer overlap where both Bytes and Phoenix serve the same customer is about GBP 2 million of gross profit, and it's only in these instances where there could be a customer relationship change as where essentially the account manager with a stronger relationship would retain the account as we transition to having a single account manager.
Lastly, on AI. As we have the opportunity to speak to you today, I thought it would be appropriate to say a few words on AI given the news in the wider market over recent weeks. There has been much debate on how this will impact the software industry, and I'm going to break this down into three areas. First, how AI impacts the products that we sell; second, how we're doing delivering AI products to customers; and lastly, how are we using AI ourselves. Firstly, we see AI as a driver of what we sell. For our customers, at a high level, AI is driving lots of innovation and opportunity for them at the application layer, and this is driving demand for the infrastructure layer that we largely sell.
AI needs cloud infrastructure for compute, storage, governance for data, networking and connectivity for access, and this all needs to be secured. Secondly, AI products and services are becoming meaningful sources of sales in their own right. We're seeing growth through the application of Microsoft's AI and Data suite helping customers with quick wins in the development of agents or stepping back and helping them reimagine processes with AI at the centre.
These engagements often involve or lead to a broader infrastructure conversation by necessity. For example, a recent engagement we had helping our customers' AI adoption with Microsoft Foundry also helping them with a platform for rebuilding and deploying agents. It comprises consultancy on security, cloud for agent environments in addition to governance, risk and compliance and adoption and change management, all for one customer engagement. Lastly, for our own business, we view AI as a core discipline, not a one-off project. Our focus is on encouraging creativity across the whole workforce and identifying processes that are ripe for AI to add value, such as those with high predictability for our dedicated teams to build and deploy agents.
On the former, our account managers use Copilot to learn more deeply about their customers as well as to engage with tools that we have built for them. We have tools such as [ Scout, ] which helps them explore our services catalog, Scan, which converts meeting transcripts into structured commercial outputs and we're in the production for a referral engine that automates much of what is a very time-consuming process.
We are, of course, adopting AI across the business beyond the sales front line, such as to triage and log tickets in our managed services and report generation across departments. Again, we'll speak on this in more detail at our results, but we remain strongly positioned to capitalize on significant potential opportunities that AI unlocks right across our customer base.
We will now open the floor to your questions. Thank you.
[Operator Instructions] Our first question comes from Tintin Stormont with Deutsche Numis.
2. Question Answer
Just a further clarification on the operating profit flat EBIT guidance for FY '27. Obviously, you have a range of possible outcomes in terms of GP growth from high single digit to low double digit. Could you maybe explain some of the sensitivity of whether you come at the bottom and top end of that, the sensitivity to your operating profit guidance?
Tintin, thanks for the question. We have modelled our forecast towards the high single digits. So when Sam is calling out flat, you could model flat on high single digits of sort of 8%, 9%. If we achieve the 11%, 12%, there will be potentially upside on the [ OP. ]
Our next question comes from Andrew Ripper with Panmure Liberum.
I've got two, if that's all right. Just following on from Tintin's. Just interested, obviously, fairly early in the year to be providing guidance for FY '27. I appreciate you're not in a position to call the sort of all the geopolitical stuff that's going on in the world. But it does feel as though there'll be a real-world implication from that in terms of economic growth. To what degree is your guidance dependent upon the macro being sort of stable stroke normal, if that's an appropriate phrase.
Andrew, do you want me to take that?
Yes, you can.
Yes. Andrew, thanks for the question. Look, I accept there is clearly impact globally. We can only deal with the variables that we're in control of. And currently, our customers, I think, are feeling and thinking the same. If they wake up every morning and try and make decisions based on the latest news, everybody just implodes and stops running businesses. So at the moment, we are modeling based on, I think, being cautiously optimistic about what's going on in the world. But Andrew, if there's anything else to add, please do.
No. I think it is uncertain times, Andrew. And what we've modeled is what we know. We haven't seen any slowdown, particularly from the customers in January, February. So it is what we know at this point in time. That's the best we can do, I guess.
Okay. And then I just wanted to ask a second one. Just in relation to Microsoft, obviously, it's quite a material change in incentives last year. You've sort of lapped the comps now. Can you just give us a sort of sense of where you are with Microsoft now relationship-wise and how you can help them deliver on their objectives over the next -- I appreciate the sort of almost three quarters of the way through their financial year. But when you sort of look out to their FY '27 financial year, presumably, you'll have another sort of partner get together in the autumn. Can you give us a sort of a flavour of what you expect from that?
Yes, sure. Thanks, Andrew. I'm feeling very, very confident that our relationship with Microsoft is in a good place. I talked frequently about it being our most longest enduring strategic partner. There are many others. But when you've built a foundation over four decades and grown together, we are relevant. I'm heading out to Seattle in a couple of weeks' time. These are global partner forums where we get slow down on some of the thinking for the next FY. Microsoft commenced on the 1st of July. And we obviously have been participating very aggressively in a lot of the AI discussions at the AI forum only two weeks ago.
I had the pleasure of being in a room with Satya and many other leaders. So I think the strategy is clear for Microsoft. It hasn't changed. It hasn't deviated. The partner incentives are stable, and we've mitigated the impact of the change. Just to remind the audience, it was nonmaterial. It was less than 5% with mitigations made around selling more services, transitioning our customers to CSP and maintaining the focus on non-Microsoft vendors. So this links nicely to the strategy that we've obviously just updated you on the evolving sales go-to-market. We're doing this very intentionally and with purpose for those reasons. So hopefully, that answers your question, Andrew.
Our next question comes from Julian Yates with Investec.
A couple of questions on the Bytes Phoenix commentary. With the move you've mentioned this morning, does that mean the businesses become sort of further apart and very distinct operating units with sort of even less communication? Or does it mean actually some of those Chinese boards are now broken down because they're not cross-competing with customers so you can actually facilitate sharing in best practice and the two businesses come slightly more sort of aligned in that sort of sense? And secondly, are you able to share the growth rates you saw in Phoenix versus the growth rates you're seeing in BSS and the upside to BSS or where that potential might be?
Julian, let me take the first part. You're absolutely right. It was the latter explanation that you gave. We are very clearly working now myself and Andrew with the executive team at Bytes and have brought further alignment, cohesive discussions across the group. And you're absolutely spot on. The ability now for each operation to focus on their go-to-market without having any siloed distraction units that sit on the outside of the core strategy is one of the benefits of what we're doing here. On the growth rates, Andrew, are you happy to take that one?
Thanks, Sam. So just broadly, we can disclose the, call it, private sector versus public sector rather than the two underlying operations. The public sector has grown very, very strongly in the second half against lower comparatives from FY '25 to FY '26, ending up on a high single-digit growth for the year. And corporate has been relatively flat for the year, which would have been an improvement from H1 into H2. And again, that against fairly high comparatives in last year's area where we had a pull forward into H2 and FY '25. So we're relatively confident going into the new year with these sort of H2 results and more particularly the January, February results.
And this is partly -- Julian, when you look at the -- we used to bid twice or two bids going into a single area, we had to be very, very conscious of solid walls between the two organizations. And now we don't have to have that. And we continue to strive to integrate our services behind the scenes and sort of build one offer twice across the public and private domains.
The next question comes from Charles Brennan with Jefferies.
I'll do two as well, if I can. Firstly, just in terms of EBIT, I think you've been pretty explicit about your '27 ambitions. But what does the EBIT algorithm look like beyond 2027? I think in the case of Softcat, they would generally expect EBIT to grow slower than gross profit growth. At Computacenter, I think they would probably expect it to grow faster than gross profit growth. Like what should we be thinking of as the algorithm at Bytes?
And then secondly, can you talk through some of the senior management changes that we've been reading about, particularly Jack Watson. Can you give us some background behind that? And do you think it's possible that we see other senior management changes through the course of the year?
Charlie, I'm Sam. I'll go with your senior management question first. So Jack Watson, the Managing Director of Bytes Software Services, has left the business. And I guess the question is why did he leave? The leaders come and go, and we want to acknowledge and thank Jack for his dedication, his leadership and contribution. But what matters is we've got a very strong executive team that remains in the business, and Andrew and I will be taking the opportunity to provide more direct support to that team. So the Bytes FD and CTO were reporting to Andrew and everyone else for sales, marketing, services operations into me.
And your latter question, any more senior managers looking to leave the business? I think given the interactions that we've had with them over the last few weeks around the project, around the announcement we've just given on private and public sector, I would be most surprised if we had any losses. We have a very energized, focused galvanized team working closely with myself and Andrew and the Clare Metcalfe as well at the Phoenix side.
So Charlie, I'll pick up the question around the EBIT and the margin between operating profit and GP. So this year, we've acknowledged the GBP 4.5 million coming back into the base. And if you work out the GBP 4.5 million over the GBP 62 million, it's around about 7%. So we think that FY '28 would see us more normalizing the growth between OP and GP being equal. And that GBP 4.5 million, what's baked into the cost again is not a cost that will continue to rise.
This concludes our question-and-answer session. I would like to turn the conference back over to the management for any closing remarks.
No, I'd just like to thank everybody for your time, and we look forward to seeing you in May and obviously going into more detail around some of the elements that we've shared with you today. And we're busy getting this year going. So look forward to seeing you in a few months' time. Thank you.
Thank you very much. Bye-bye.
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.
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Bytes Technology Group — Bytes Technology Group plc, 2026 Sales/ Trading Statement Call, Mar 24, 2026
Bytes Technology Group — Q2 2026 Earnings Call
1. Management Discussion
Great. So good morning, and thank you for joining us for our half year results presentation for the 6 months ending August 31, 2025. I'm Sam Mudd, the CEO, and I'm joined by our CFO, Andrew Holden.
I'll begin with a quick introduction to our business and overview of the results, and then Andrew will provide a financial review. I'll come back after that to provide a strategic update and finish by opening the floor to questions.
So I know most people in the room know our business very well. But for those that don't, Bytes is one of the largest IT resellers in the U.K., and we have a focus on software. We're driven by a clear mission to help organizations succeed in a world of change through trusted partnerships and transformative technology.
We've got significant tenure and experience, not just in our leadership teams, but across all of the staff positions, allowing us to build and sustain those trusted partnerships and to deliver what our customers need in the form of licensing advice, recommendations on solutions and procurement and providing technical services where required.
We're committed to building a sustainably growing company that's also a great place to work. And this clear focus on culture fosters the tenure and experience critical to our success. Our staff's commitment to delivering for our customers is testament to the culture we pride ourselves on and we've been pleased to have been included as a constituent in the FTSE4Good Index.
Our first half results this year were impacted by the reorganization of our corporate sales structure, which affected the phasing of our growth. And I'm pleased to say that, that's now settled with roughly half our business related to Microsoft, managing its changes to the partner incentives was also a core focus in that period. This change has gone well as a result of that focus, and we're pleased that our services proposition continues to grow, and I'll come back to why that's important.
On the headline numbers, this is a resilient set of results for Bytes given the internal and industry changes that I've already mentioned. We saw a 9.1% increase in gross invoiced income, a 0.4% rise in gross profit, a 7% decline in operating profit and 105% cash conversion on a rolling 12-month basis.
And now I'll hand over to Andrew for the financial review.
Thanks, Sam, and good morning, everyone, and thanks for joining us at the presentation this morning. In my section, we'll cover off the income statement, a bit of segmental analysis, the cash and capital allocation.
So to start with gross invoice income or GII grew at 9.1% to GBP 1.342 billion, whilst gross profit only grew at 0.4% to GBP 82.4 million. GP over GII this half was 6.1%, a reduction of 0.6% from the comparative period last year. This reduction reflects the impact of the Microsoft EA incentive changes. Other income on the slide relates to the offices that we acquired in December of last year, and this will decrease in the second half as we now occupy one of the 2 buildings acquired.
Administrative costs in total increased by 6.9%, resulting in operating profit declining 7%. I've given some additional detail around the administrative costs to highlight some of the contrasting movements in the underlying drivers, and this will help with your modeling. Salary costs are up 14% due to head count growth and a cost of living wage increase as of 1st of March this year. Most of this increase is in annualized hiring made towards the end of FY '25 with only 1.7% head count growth in this year.
We have capitalized GBP 700,000 worth of employee costs, and this was the same amount as what we capitalized last year, and this relates to the project to modernize some of our IT systems. Commissions and bonuses are down 8.1%. Within this, commissions have trended broadly in line with the GP and bonuses, which are mostly driven by targets are down, accounting for most of the reduction. This would normalize towards next year -- of delivery on our targets.
Social security costs are up 34.3%, and this is due to the increased national insurance contributions that were effective from April this year. Share-based payments are down 32% against lower profitability. And we would expect the share-based payments to be around GBP 3 million for the full year and show some increase next year.
Other administrative expenses increased 10.8% and with continued investment into staff welfare and some other internal systems. The efficiency ratio of operating profit divided by gross profit is at 40.2%, and this is down from last year's ratio of 43.4%. And as a reminder, this ratio tends to be lower in the second half due to higher commission percentages paid to those salespeople that exceed their base targets.
On an annualized basis, we continue to target a ratio of between 38% and 40%. Interest income is down 6.7% due to lower interest rates and our interest income is first half weighted, and this is in line with our higher GRR weighting in the first half. The effective tax rate is normalized following a higher tax rate last year due to the changes in deferred tax asset driven by the lower share price over the period.
Looking at the income analysis, GII growth is roughly the same across public and core protectors, resulting in the split of GII unchanged on a year-on-year basis at 70% from the public sector and 30% from the corporate sector. When we look at contributions from gross profit, public sector grew by 1.6% and the corporate sector declined by 0.6% and resulting in the public sector contribution increasing from 37% to 38%.
The Microsoft EA incentive changes have impacted the public and the corporate sectors differently. For enterprise agreements, we invoiced the public sector directly where we are now making less gross profit and thus a declining margin, whilst in the corporate sector where Microsoft invoices the customers and we receive a rebate, we effectively show 100% gross margin. Where we transition customers from EA to a CSP agreement, we then invoice the customer directly and make a margin. We might make more gross profit, but we show a declining margin in these instances.
The Microsoft share of total GP reduced by 2% year-on-year but remains around 50% of our business for the first half. Segmenting our business into the 3 broad categories, which we report, that being software, hardware and services, we see the sales of software grew at 8.9%, while gross profit derived from these sales decreased 3.5%.
Our hardware GII increased 16.8% and the GP by 25%. But again, that's of low comparative last year. And a reminder, we shrunk both of those GII and GP by 40% in the prior comparative period. Our services GII increased 15%, and the gross profits increased 43.6% and this has benefited from the increased mix changes as well as cost efficiencies.
Cash conversion continues to follow the same cycle that we've seen in the past. And as a reminder, we see a lower cash conversion in the first half followed by a very strong cash conversion in the second. This half, we've had a cash conversion of 34%, which equates to a rolling conversion of 105% for the full 12 months. After tax, and returning GBP 42 million to our shareholders, we are left with a cash balance of GBP 82.3 million as of the end of August.
In this half, we capitalized an additional GBP 2.3 million into our software development and this relates to the 2 new IT platforms: One, to provide a marketplace gateway for our customers to more seamlessly purchase products online from a range of our vendors. And the second, to improve our operational processes around customer order processing. The marketplace platform is now complete at a cumulative CapEx of GBP 3.4 million, the cost of which we'll start to amortize in H2 at an annual rate of around GBP 400,000 per annum.
Work on the second part of the platform continues through the second half and is expected to move into production early in FY '27. We expect the combined investment to be around GBP 8 million by year-end and resulted in an additional amortization of GBP 1 million a year. From a capital point of view, our capital allocation policy remains unchanged with investment into organic growth, mostly in headcount, which we've discussed in the income statement.
But moving on to the dividend policy is to return between 40% and 50% of post-tax operational profits to shareholders via ordinary dividends. And this is further broken down into approximately 1/3 paid as an interim and the final 2/3 paid as a final dividend at the financial year-end. I'm therefore pleased to announce that the Board has approved an interim dividend of 3.2p per share, which is a 3.2% increase on the prior year, and it just happens to be the same number.
So organic growth remains our key focus, and we continue to assess potential acquisition opportunities that would accelerate some of our drivers like services. After considering the group's strong balance sheet for the year and the prevailing share price, the Board believed it would be beneficial to return more capital to our shareholders. And on the 15th of August, we launched a GBP 25 million repurchase program, of which we have completed GBP 15 million as of last night.
I think that's all from me, and as it, I'll hand back to Sam. Thanks.
Thank you, Andrew. So we will say our people are our core asset, and we're proud of their energy, their enthusiasm and commitment and tremendous job they do supporting our customers by providing an outstanding service. And as such, we increased headcount 12% year-on-year with most of this growth coming in the second half of last year and with more measured investment in the first half, headcount has increased by 1.7% in this period.
We appointed our first Chief People Officer this summer, and I'm delighted to welcome Kally Kang-Kersey to the team. Kally is focused on attracting top talent, developing future fit leadership, modernizing our people operations. And at the full year, we'll be able to say more about the long-term people strategy that she is developing to underpin scalable growth, customer excellence and a high-performance culture.
As our headcount grows, we've made it a priority to provide the right office environments in the right areas. We're trying balance access to talent pools with proximity to customers and try and create a vibrant working space for our staff to collaborate, which is key to the value proposition to customers. This also enables us to provide joined-up programs of work where required from our clients that may need access to multiple teams and resources.
Now I want to spend some time on the sales segmentation. There's a lot of detail on this slide, but I want to explain why we did what we've done and the impact it's had. So what have we done? At the start of the year, we realigned our corporate sales team from a generalist structure where account managers could have helped customers of any size into customer segment-focused teams based on customer seat counts. You can read the split on the slide.
Our account managers often naturally lean towards a particular profile of customer, but the change actually still resulted in 750 accounts changing account managers, and these customers represented approximately 20% of corporate gross profit. So why did we do this? Well we believe the new corporate structure will enhance our account management, tailor our solutions and service delivery and improve our vendor relationships.
So how does it enhance our account management? Well, we think by having more homogenous customer group supports our account managers' ability to bring value to customers. Ultimately, the challenge is and level of complex interaction as an enterprise customer is very different to that of a mid-market customer. And that's why we're also creating more tailored solution and service delivery. We've done this by segmenting our technology specialists and service teams who support our account managers.
So how does this improve our vendor relationships? And why does this matter? By mirroring how we go to market, our sellers can actually deal with a single vendor counterpart as opposed to working with multiple in the past. We co-sell technology alongside our vendor partner teams. So having good relationships with them can support the margin we get on deals and increase referrals from the joint sales motions.
What impact has this had? Well, there's no hiding the fact that the reorganization caused an adjustment period that has temporarily impacted the phasing of our growth. Just to recap, our account managers had very strong pipeline execution in the second half of last year on the accounts they were handing over. This, alongside the handing over of the relationships impacted the volume of pipeline to close in the first half of this year and provides a tough comparator for the second half.
Importantly, despite the short-term disruption, customer and account management retention, the foundations of our growth are consistent with prior periods. And we've now started to see the benefits of segmentation coming through, such as strong services growth, which I'm going to talk about shortly.
Now let me discuss the Microsoft incentives and the changes in this period. The rebate that partners receive on Microsoft Enterprise Agreements, also known as EAs reduced from the 1st of January 2025 to incentivize partners to focus on the Microsoft Cloud Solution Provider program, also known as CSP, which is higher margin for partners. A lesser reduction in incentives was made in the public sector. CSP is not a viable alternative to public sector customers due to the discounts that they only get under an enterprise agreement negotiated directly with government.
Our plan for corporate customers was to accelerate the transition to CSP to accelerate the provision of services and broaden our software portfolio for all customers, and we've been doing that for some time now. For FY '26, we expected the impact of this change to be more heavily weighted to the first half. Our Microsoft business is first half weighted due to the high levels of Microsoft renewals around public sector in April and May and the Microsoft year-end in June. And furthermore, the changes only impact 4 months of our second half having taken effect in January 2025.
So how has it gone? In corporate, our Microsoft gross profit grew, supported by the transition to higher-margin CSP. In public sector, where this was not viable, Microsoft gross profit declined, but we've seen stronger growth in services and other vendors, and this is all part of the mitigation plan for public sector. So what's the outlook? We believe the effect of the incentive changes should have fully washed through from the 1st of January 2026.
Some of you may have seen that Microsoft recently announced some reduction in discounts to enterprise agreements set to come into effect on the 1st of November 2025. This will make CSP relatively more attractive and potentially resulting in more customers transitioning from EAs. In terms of partner relationship, we think the opportunity remains largest in our mid-market, including indirect and corporate segments.
Now this slide is fairly familiar to those of you that have followed us for some time. Our sources of growth remain expanding our customer base, growing with existing customers and with plenty of runway on both vectors. We continue to expand our sales force. We also continue to make investments in new vendor accreditations to drive growth and support our customers in navigating the complexities of the evolving IT market. This is an important part of our growth strategy that complements our Microsoft growth, too.
And we're also expanding the number of support and managed services that we provide. We're upgrading our systems to support new purchase models and higher volumes as the business grows. And on AI, Bytes aims to establish itself as a leader in AI-driven software, cloud and security services by integrating AI across its divisions and by promoting innovation, inclusion and continuous learning. The strategy will focus on accelerating client digital transformation, improving operational efficiency and embedding ESG and DEI principles into what we do.
We've created a dedicated internal engineering and innovation team. And in the first half, that team created a document review system that checks tender submissions against a predetermined set of rules of Bytes standards. It's also worth calling out that we've launched an internal agents initiative for all staff. We -- like our customers, we've got lots of work to do in making AI use prevalent across the entire organization.
So we've tasked our staff to come up with ideas for AI assistance that can improve business processes, and this follows the rollout of Copilot across the majority of employees last year. So why do we win? We win for 3 main reasons. First and foremost, customer centricity as evidenced by our consistently excellent NPS scores. This is now supported not just by our vertical structure in public sector, but also by our segmented sales structure in corporate.
We win because of depth of knowledge. We're software specialists. We're Microsoft's largest U.K. partner and one of the most highly accredited. We were recently named a Microsoft Inner Circle Partner for AI Business Solutions, which puts us amongst fewer than 1% of partners globally.
We win because of vendor partnership. When we decide to work with a vendor, we invest in the relationship, the strength of our relationships with Microsoft and many other vendors in the top tier, such as Adobe, AWS, Check Point, Dell, VMware, Rubrik, ServiceNow, all of them and many more allow us to seize exciting opportunities, whether in cloud adoption, data and workload migration, storage security, virtualization technologies or any combination of these.
We think this positions us to benefit from structural growth of customer spend on Microsoft across the tech stack and cybersecurity, which is still a top priority for customers as well as cloud, which still has a remarkable 83% of data estimated to be on-premise and, of course, not forgetting data and AI. On the software side, a lot of customer core investments is in areas such as data center modernization, data governance, security, cybersecurity, modernizing their applications.
It's in part due to the demands of business leaders making on their people to use AI and be able to implement it effectively. In services, around 20% of our profit already comes from AI-related service, for example, across governance, adoption and copilot amongst others. But it's still early in the cycle versus the opportunity that our existing customers and what we see in the total addressable market. So it's fair to say that some form of AI service exists in all our vendor technologies and their technical road maps that are being developed with AI in mind.
I'd like to move on to the services strategy and take a few moments to talk about the prominence of services in our business. Today, we provide a vast array of services, but at a high level. Our services split is roughly 1/3 professional project-based and 2/3 managed and reoccurring. Our customer and daily interaction is generally with the IT department. We're not providing support to end users, and we sell services to all our customer segments, but what we sell to each can differ.
In mid-market, the public sector customers are more likely to outsource managed or support service due to their more limited internal bandwidth and capability, whereas larger corporate and enterprise customers typically look for a more specific solution. So why is services a key focus for us? Fundamentally, and at the core of our business, we think services helps us sell more software, makes our relationships stickier, and we're seeing huge demand in this area.
Services support software sales by engaging our technical people with our customers' technical people. It builds trust. It covers additional opportunities for our account managers to prosecute. And this is particularly valuable at larger customers, which are more complex to navigate. These customers value partners who've been highly authorized or certified with a breadth of vendors and who are deploying technology for them and bring that expertise and myriad of skills that customers may not have.
It's becoming increasingly harder for customers to stay on top of all the technologies that exist in their environments. So services makes our relationship relevant and customers often prefer to buy the software from the party managing it, and our contracts are generally multiyear with very high renewal rates. We see huge customer demand as the continued shift from on-premise to cloud has helped IT departments become more focused on delivering outcomes versus managing the infrastructure.
So what's driving the strong growth? It's a combination of push and pull. Our customers often want us to provide more services, viewing us as a trusted and reliable partner, and our account managers are increasingly recognize the attractions of selling services and how it deepens their relationships with their customers. So we're balancing internalizing our services as demand scales, the higher margin whilst maintaining a partner network for capacity.
We've always had a strong partner ecosystem, which we will maintain whilst we also expand our own offerings in specific and intentional areas. On the right-hand side of this slide, you'll see an illustrative journey for a customer around Microsoft Cloud. It starts with us using the Microsoft funding to provide a professional service for a customer looking at a business case to move workloads to the cloud and helping us better understand the customer challenges and requirements. We then look to win the customer existing Azure CSP contract if we don't already have it.
And having a 24/7 technical support and FinOps tooling, this is often important to the customer. We then provide a professional service to deploy the workload into Azure and deploying additional workloads drives Azure consumption and profit under the CSP contract. In the fifth step, many customers don't have the skills nor the time to manage Azure themselves. So we offer a good number of managed services to accommodate that. And then we deepen our engagement with the customer and the cycle repeats and we identify more workloads to deploy.
So to summarize, through our passionate, talented and experienced staff, we are well positioned to continue providing high-quality licensing advice and technical support, service delivery to meet our customers' evolving needs, and this will remain our USP. I want to take the opportunity to thank our hard-working staff for their professionalism, their unwavering commitment to the business and for their focus on customer needs.
We remain confident of delivering a full year outcome within the range of market expectations. And this implies an improvement on our first half performance, driven by our corporate sales structure being settled down and a smaller headwind from Microsoft changes. However, we're also mindful that comparators will be impacted by particularly strong trading performance that we saw in the last months of the prior financial year. Despite the uncertain macroeconomic environment, we feel we're well structured and motivated to capitalize on positive sector trends and to continue growing this business.
And with that, I'd like to open the floor for questions. Thank you.
2. Question Answer
Julian from Investec. A couple of questions. One, financials and one markets. Financials, really sort of housekeeping. Software GP normally goes down in the second half sequentially just because of the seasonality of your business. This time around, could you maybe sort of walk us through the dynamics there for H2 because of the H1 headwinds? So could we expect maybe a sequential uptick in the second half? Or do we see the same seasonal progressions? That's the one.
And the more business-related one is the marketplace platform. When that rolls out at scale? Could you talk us through some of the business model implications in terms of, I guess, customer reach? Is it a much more scalable model? Is it a light touch model to the sales from the sales force? How does the service wrap around? Just some of the sort of implications, maybe if we're sitting here in 18 months' time and everyone is using the marketplace, what do we expect?
So the first question around GP and looking at half-on-half, particularly around the software element. So the first thing to note is that Microsoft GP has obviously been a headwind for us in the first half, and that was acknowledged and at H1 last year, we said that the impact of Microsoft will be less than sort of 5%. We see a weighting towards the first half for 2 reasons, right? You have 6 months impact because the rebate changes started from the 1st of January. So full 6 months of the effect. In the second half, we'll, from a comparative point of view, only have 4 months. So that sort of headwind is less.
And then the second part of that conversation is around the heavy sort of weighting towards GII in the first. So that obviously throws off more profit. So you'll see a bit of a moving part, less headwind, more tailwinds in 2 aspects as Sam mentioned the Microsoft changing the discount structures effectively from the 1st of November. So that changes behavior as well. There will be an effective price increase into the market. That will take 3 years to roll through depending on when you renew the contract. So it's a mixed bag.
What we have seen in the past is that we've seen November and December being very, very rich from a renewal point of view around the security environment. And if we follow the trends of the past, you see a margin-rich environment, but sort of 50-50 on the GP. So it's not sort of clear because of the headwinds and the tailwinds. But I think that you will see sort of a normal trend year-on-year given the mix between those 2 elements.
On marketplace, Julian, it's an interesting phenomenon. I mean, look, marketplace has been around a few years. And this is probably the first year where I'm starting to see the momentum. And clearly, Microsoft have just embellished and launched their latest version. We have Adobe. We've got lots of other vendors. So I think it's another procurement route for customers. A year ago, I wasn't sure that public sector would be leaning into it as much, and we've been surprised by a number of transactions we've done there with various vendors.
So it's not -- it's just a different way of us packaging up what we can do. We can create private offers. We can also wrap around services. We can protect margin in that regard. We can work intimately with the vendors as we would do. So it's all about customer choice, and that's effectively what I think marketplace is about. There's obviously some clear ambitions and growth that's been thrown around, and we shall see, but it's certainly building momentum. I think internally, we have enabled all our sellers. Operationally, we've clearly invested. We've been part of launch programs with a number of vendors, Adobe and Microsoft, to name a few. And I don't think we're going to not continue investing in that area because if it offers customers what they want, we tend to be led by the customers.
You've put a lot of money into it. A lot of CapEx has gone into it. So one would assume that you'll be looking or hoping for some decent returns from it. Should we see that as incremental? Or would you like ideally incremental? Or is there a cannibalization or, again, sort of looking more on an 18-month to 2-year out sort of journey for this?
So I think what we have to look at is that we've had probably subpar investment over a long period of time into our IT, so there's a bit of a catch-up into that space. So you mentioned a word earlier, is it scalable? And so the brand-new tech that we've launched is certainly scalable. It's on the cloud and, therefore, we can run a long way. I think there will be incremental returns on that environment. I think the argument is always going to be, does the platform enable the business? Or does it enable growth in the business?
I think in this case, it's just enabling what the customer wants. So I think generally, you're going to get the returns on that business, but it's hard to tie the 2 together, right? So if you didn't do it, would you have got it that's a question. But it's newer tech, scalable. And obviously, with older tech, it's less supportable. It goes beyond support and those types of things. So we're right up to date.
It's Charlie from Jefferies. Just a couple of things from me. Firstly, I see Microsoft. As you alluded to, I think you're originally expecting it to decline low single-digit percentage points. But if I look at the first half results, Microsoft was actually down year-on-year 3.5%, I think. That looks to be worse than your original expectations. Where do you think the shortfall came from?
Were you less successful in shifting people to CSPs? Or was the new logo momentum maybe less than you were expecting? And then completely unrelated to Microsoft, can you just give us a sense of your ambition for the services? If we were to look out 5 years from now, would it be 5% of gross profit, 10% of gross profit? Like what's the sense of ambition for the services?
So Charlie, thanks for that. I don't think I sort of agree that we've delivered less than what was expected, so the 3.5% on the half year. And if we roll forward what I said before to Julian about the impact is 4 months out of the 6. So on the full year, we might expect the decrease to be around 3% in total, right? And I'm just not guessing, but sort of summarizing the impact of the second half being lower. So it won't be 3.4% lower, but it will be less than that, right? So the total impact might be 3%. We said less than 5%.
So I think we're within that environment, but it was the fully mitigated environment less than 5%. So what we've had to look at is the mitigation strategies of scale. And you can see the software growth has been 8.9%, arguably, that's an area that we could have done better, right? Because in the past, we've had GII growing at sort of 15%. So there is a little bit of an element of we need to accelerate our GII, and we can look to the sales segmentation and the focus internally impacting that number a little bit.
I think we know internally what our move towards CSP would be, and it's in line with our expectations, and it's in line with Microsoft's expectations, which is more important, I guess. So we're quite happy with the CSP. Sam did mention that the changes on the discount structure puts CSP program higher up the food chain within the Microsoft space. So just to make it clear, sort of Microsoft was focused on less than 5,000 users were sort of the main target for CSP. With those changes, I think that raises the cap to about 7,000 users becomes attractive. So I think there will be an accelerated conversion into the CSP environment.
Services, we don't report services as Microsoft, right? And that's one of the challenge in how we report our numbers. So Microsoft, what we derive directly from Microsoft or from Microsoft products is down the 2% that we showed. But some of that services growth has been a transition back into services. So that's other mitigation strategy. And then beyond Microsoft, where we need more work, it was sell more other vendors into our customer space. And you can see from the decline on the corporate side and over only 0.4% growth in the GP. I think we've got more work to do in the other vendors as well.
The lessons learned through this is that the changes from Microsoft has consumed an awful amount of management time and looking at managing that. And so once you're through that hub, hopefully, that releases some of that management focus into focusing on other areas. So mainly the GII growth and other vendors would be good.
And Charlie, just on the services ambition, I think, if we look 5 years out, I think that was the sort of time frame you were talking. As our business grows in relevance, the software is always going to be a hard juggernaut to keep up with and grow the services GP in line with that. But we absolutely are seeing as part of the mitigation plan that we had with Microsoft driving up more capability, more GP around that. But also, it's a multi-vendor approach, as Andrew has just indicated. And as I spoke to the strategy earlier.
So the ambition for me is, could we get it up to 20% within 5 years organically? Potentially. But we're going to have to work hard, and we have a very, very clear vision of the sort of services we want to keep developing. And the response so far has been great. I think this is where M&A might come in to help us accelerate some of that vision as well because there is a limit to how many technical skills we can keep pulling into the business. I also think that there are certain opportunities that some of the skill sets that don't exist in our business now would be far quicker to embrace those if we did a bit of M&A in the future to work on that strategy.
Three questions for me. First -- sorry, Tintin Stormont from Deutsche Bank. What percent of the corporate business is still on EAs versus CSP? I'm going to try to ask that. Second one, in terms of different way of asking about services. How should we think of the services attach rate at the moment, for example, in public sector, where you have been selling more services already versus corporate?
And what does success look like if you're measuring, okay, what the attach rate should be in a year's time or 2 years' time? And then thirdly, talking about picking up on the M&A point, you have talked about you have obviously a partner services ecosystem. What tips them over? First, how many are they that you normally partner with? And what would tip them over to this would be a good candidate to acquire?
So if I pick up on the services and M&A question, Tintin, thank you. In terms of the number in the ecosystem across our 2 organizations, you're talking maybe 50, 60 partnerships that spread across the wide portfolio of vendors that we're managing. And those are partners that we have onboarded. We've done all of the right due diligence with them because that's important as well. And then there's probably a longer tail where we haven't onboarded, but we might speculatively work with them and work on a deal and assess their suitability.
But coming back to what type of partner would we consider, we always maintain that cultural fit is the first and foremost variable that we would need to have in the formula of success because if a partner that we're working with doesn't feel that they're aligned with our management style and our general culture, it's not going to be for us. And I will say that we have looked at some opportunities in recent months, and it didn't quite fit the criteria for us. So we are actively assessing and partner ecosystem opportunities and assets is one of the areas, but obviously, there's other pipeline as well.
In terms of the attach rate, that's an interesting one. We've had more success in public sector because, of course, we've been more proactive in mitigating lower margins over more years. And I think the corporate entry into now taking full advantage of services that we've got, we're only just getting going. So the runway and the opportunity there, I see, being immense. And it is about taking our sellers on a journey as well because selling services and solutions is a little bit different to the transactional licensing behavior that they've been used over the years, but we're seeing success.
And what we tend to do is put on a pedestal those sellers that have achieved very high levels of GP. In fact, most of our top sellers, they achieve multimillion pound GP targets because they have done a combination of selling product, services and managed services and maybe a bit of hardware as well. So it's that blend that really drives the success. So attach rate is higher in public sector, watch this space on corporate.
I noticed that Sam jumped in very quickly. So left me with that question. So -- but -- as you rightly say, it's about a corporate question because public sector is very much EA and will remain EA-driven. If you split the corporate sector into broadly the 2 segments, so call them corporate and enterprise, that's mostly dominated by EA still. And that's where that sort of target changes for the next year.
So Cs and Ds from a size point of view. As and Bs, we've been active on the program for about 3.5 years. The CSP program has been around for 12 years, but we've been very much focused on it for the last 3.5 years, knowing what was coming. We are outgrowing our top line by about double in the conversion. There's still lots of headroom to go. So we're not there yet. So I'm not going to give you finite numbers, but I think your question is more around how much more to go and there's a multiyear story. So we're not close to the top end of that.
It's Andrew Ripper from Panmure Liberum. A couple from me. Just wonder if we could talk a little bit about the corporate sales team, and you gave us a pretty good explanation, Sam, of why you'd made the changes. Could you just remind us of the sort of the, if you like, the structure of the team. Give us a sense of how many sort of important quota carriers there are within the team, say, I don't know, over 1 million GP or whatever you think is a relevant metric. And you talked about retention having remained very strong. Has there been any churn at all?
Or are all the senior salespeople still here that were there at the 1st of January? And then sort of attached to that, you talked a bit about rebuilding the pipeline after the sort of the initial changes. Can you sort of update us on that in terms of pipeline going into the end of the financial year? And maybe sort of give us a sense of ambition in terms of the next financial year and whether you expect to add any headcount or basically continue to drive better productivity out of the resources that you've got? So sorry, a bit of a multipart question, but just trying to...
Thank you, Andrew. In terms of headcount, we continue to hire on the front end in terms of sales heads. We've just at both operations stood up new sales academy. So this is intake of combination of experienced and sometimes new to IT sales individuals. This is a cadence of hiring that goes on around this time and gets the people ready for contribution in next year, if they contribute. Anything, it will be negligible, but this is all part of the process of building out more sales heads into the business.
So first and foremost, we are still hiring front end, and we're also covering the growth and demand that we need around presale specialists, solution specialists. So that goes hand-in-hand with hiring more salespeople. The actual pipeline that we have visibility of for H2, as I mentioned, is solid. I'm pleased with it. We know we've got the season of security renewals upon us at the back end of this calendar year. So it's about executing against that. There's been much more meticulous management of that since Q1. And all of that conversion is going as we'd expected, bar the slower conversion rates in the first half.
So at the moment, we're seeing that pipeline build out, and that will continue into FY '27. So for us, the sales segmentation is behind us. It's in the rear mirror. Everyone's settled, everyone's moving ahead. In terms of losses, we had one account manager leave us. It wasn't to do with segmentation. We did have a reduction and if you like, a streamlining of some of the management lines, and we lost 2 managers, but that was very much part of our plan as reorganizing the sales.
If I give an example, we had one of our top sellers. You talked about the top performers, the GP contributors. There's one particular lady who has been one of the highest performers on the BSS side for a number of years. She had a mixture of clients, about 1/3, 1/3, 1/3 of public sector, corporate, enterprise and mid-market. And effectively, if I give you this example, she could have chosen, which of those type of profile customers she wanted to serve as we moved into the new segmentation. And she picked corporate and enterprise.
So that meant she relinquished those relationships with the other 2/3 of customers they moved over, and she has been able to dedicate more time, more strategic intent into those relationships, much fewer accounts. She went from, I think it was 14 down to 7. And so you can start to see now the strategic enterprise approach that she'll be giving these customers. Couple that with the technical alignment, the solution sales specialists that were also aligned into those segments, and she's partnering up and got her business partners around security or cloud transformation or SAM FinOps tooling, and she can now go and prosecute those customers with a higher level of intensity.
So for the top performers, I think what we've done in structuring into corporate and enterprise is we have grown up. We've become much more aware that those types of customers need a different way of being managed. It's strategic. It's about engaging at C-suite level and being very embedded into that customer relationship. Sometimes it takes time. Sometimes you need to devote a lot of meetings and energy to prove yourself to those accounts, which is why I think, ultimately, in FY '27, we'll see the actual fruits of that coming through.
A quick one for Andrew. Just what's your guidance on cost growth, please, in the second half or maybe an absolute number for the full year? What are you saying on that?
So our underlying cost is, 80% of it remains in the people space. So you will still see a cost growth into the second half. We -- I've cut across the cloth according to the GP growth, but we'll continue to invest in those frontline sales because that's important not only for next year, but the year after. So you would see a cost growth, but it should be more muted, I guess, than last year.
If you have a look at the consensus outlook, the element of cost that will grow is the commission because you spoke about the top performers. If you recall, at the end of last year, we had over 50 people in, call it, the GBP 1 million club for want of a better word. And those individuals typically hit the accelerators into the second half. So you will see commissions come back stronger into the second half. So that will be an element of cost growth and an element of employee growth, the salary cost. Other than that normal sort of expectation.
Chris from UBS. Maybe one on Microsoft incentives. So obviously, they made very big changes this year. But I guess for next year, they typically sort of talk about any incentive changes right about now. So I was just wondering if they're making any big changes for next year?
Chris, thanks for the question. So I've just come back from Seattle actually last week. It was the large-scale strategic partners globally that are invited a couple of times a year, and it gives us the opportunity to obviously spend time with the exec teams, the different product teams, try and understand their go-to-marketing strategies. They tend to test or bounce around any ideas that they might be thinking of with the group. I'm pleased to say -- doesn't mean to say they won't do anything. I'm pleased to say, I think we -- apart from the price increase that I referred to on the 1st of November, there aren't any more dramatic incentive changes planned.
I think they know the reaction from the channel a year ago when we got that news, you're right. It was about this time last year that we were -- Andrew and I trying to explain it. I think we were one of the first partners out of the block that had results, and we were -- I think spotlight was on us to explain it. So I think they made some pretty bold moves when they did that. They've restructured as a business. They've just brought in a lady, a new executive, that's ex Cisco, Splunk. I was introduced to her. She's very mindful of channel being important.
In fact, all of the execs and the strategy from Microsoft at the moment seem to be leaning heavily into channel. I've talked about in the past the fact that it does seem to be scale partners that are benefiting from more attention, more support. We're certainly in a very privileged group and amongst some strong peers when we sit down at the table with Microsoft and talk about strategy. So it's a bit of a long way around answering the question. As far as I know, there are no further incentive changes. And I think if you were to ask any of our peers, they would come back with a similar answer.
Just one follow-up. On the second half, actually, you referred to these price changes from Microsoft, hoping it's going to drive an acceleration to CSP. Isn't an acceleration in CSP embedded in your second half expectation? Or is that something that would cause a pleasant surprise for us at the end of the year?
I think a certain amount of conversion is built in, right, because you have this expectation from Microsoft, and we haven't got a percentage growth target for Microsoft. As I said before, we are tracking that. If we are right in a little bit of acceleration, I'm not quite sure I'd term it a pleasant surprise or a surprise, but certainly something that we will be actively working towards.
And yes, I wouldn't put a number on it because obviously, that's -- you're convincing a customer with the renewal at the right time to change. So there's a moving factors within that. Bear in mind, the time that you move programs is the time at renewal. So if you had a 3-year EA agreement that is only terminating in, I don't know, November next year, that's the time that you get to convert it. So the Microsoft, call it, discount structures change and will take full 3 years to wash through the system.
All 4, if you have a 3 plus 1 EA agreement, it could -- you could be as far out as 4 years before you hit the point of, okay, now I've got to decide, do I continue on EA or go CSP.
I got a follow-up on Microsoft as well. Talking to Microsoft earlier on this year and one of the senior execs in the U.K. business, they expressed a great deal of satisfaction with the way that Bytes and Softcat had invested ahead of the curve, anticipating the changes that were brought in. And the intimation from that was that you were well positioned to gain share amongst the Microsoft partner community. Sort of given you're now sort of 9 months into the change, how do you feel that you've done relative to the rest of the channel in adapting?
I think we have been very well prepared. I think there's also an understanding that the marketplace has been very competitive, and that's because there's -- over the years, there's a really busy ecosystem of partners that are authorized to sell CSP. But Microsoft have acknowledged that, and they have obviously raised the bar around authorization status and that removes some of the longer tail. Could they have gone higher with that? Could they have gone harder and deeper potentially? Would they look at it in the future? Who knows? There's no announcement or anything I'm aware of.
But I think there's no getting away from the fact that whilst we have built strong and we are very compelling with our ability to add value around the CSP motion, there are other partners out there that have been very tactical, sometimes naive and sometimes not knowing what they were doing. And then we've had customers knocking on our door that may have dealt with a very small Microsoft partner around a particular solution stack who had no knowledge or no comprehension of all the rest of the details around licensing.
Those that understand Microsoft licensing will know it's an absolute dark art in terms of complexity. And anybody that tries to return, they know it if they haven't got that depth of skill, we'll soon get themselves into a pickle and that will be a problem for customers. So we have, at Bytes, experienced customers being very dissatisfied having dealt with customers that didn't understand licensing at the right level and were sold something transactionally very cheap.
So I think that's been a compete for us, but we don't devalue our services. We're not looking at taking price points down and reducing margins on a level that wouldn't allow us to keep investing in our business. So it's all about value when we talk to our customers and our overall portfolio of skills and depth of expertise and accreditation that we bring to those customer engagements.
So Andrew, just interesting enough that in order to sell an enterprise agreement, and this is an old terminology, you would have to have been a law or an LSP. And Microsoft has not appointed any more LSPs or laws in many, many years. So there's roughly 20 service providers in the U.K. that can sell EAs, right? And these are typically, I mean, I saw Softcat computer center, Trustmarque, boxxe and so on. And so the shift, the bigger getting bigger. So it applies to everybody. So we don't see a share shift between those enterprise environments, but we do see the longer tail of the CSP environment.
So strange enough, as we now try and convert people from an EA to a CSP environment, you're actually having more competition rather than less, right, into that declining environment. One of the impacts of share shift is that Microsoft's intent about changing the incentives is to get us as a community to focus on the CSP customers. So they've removed, call it, the carrot into going after the large enterprise because it's hardly worth your time unless you can cross and upsell. So that is the area that we feel that we can win, but we're not unique in that situation. Yes, Softcat as well is ideally placed in that enterprise.
If you've only got an EA environment and not sort of a multiple sort of solution driver, then I think you'd be the loser in that space. So you can -- I'm not going to name the guys, but you can bear in mind who they are. And hence, our sort of driver towards other vendors and services to complete a holistic offering and order -- once you're in the door with Microsoft on an enterprise agreement, our job is to cross and upsell. And where do you cross and upsell? You cross and upsell up the value chain within Microsoft, other vendors and services. So that remains unchanged.
And just sorry to add to what Andrew described there, I think the scale partners, we have a plethora of accreditation, specializations that actually give us access to lots of different funding parts, and that's where we have a differential versus the smaller players who might have access to just one credential area and funding in that specific technology area. What we can do is have a much more joined up conversation and move them through various technology stack areas and potentially access the funding to help them get going.
One of the other, call them, tailwinds that we haven't discussed, and Chris, just going back to your question about incentive changes, but this is not an incentive change. But the CSP, when they launched CSP, call it, 2011, 2012, anyone could be a CSP seller and contribute to the program. What Microsoft has done twice now is that they've upped the bar. So you have to do, I think it's around GBP 1 million a year or $1 million a year to be a CSP provider. So that takes out sort of the longer tail. But what they have also done is they're looking at an indirect, so indirect is when those partners come to us, and that's a growth area for us.
They've just moved up that number to $30 million a year. So if you're not contributing to them $30 million a year, you can't be an indirect provider. And so I think there's about 200 indirect providers across Europe and a large number of those probably are beneath the $30 million number. Now those are -- that includes distis and so on that maybe Microsoft is a small percentage of their business. So the question is how do we benefit from that, and this is something that has been added to our growing list of priorities, I guess, internally.
You've been very patient.
I think a lot of the questions were already asked, but this is Damindu Jayaweera from Peel Hunt. I just wanted to ask a few, if I may. Sorry, if I missed this out. So you obviously talked to the 750 accounts that changed hands. I think it's fair to assume that when we first heard about the number of accounts being changed, I think, there was an assumption of like 20-plus percent attrition in those accounts. But I wanted to understand, has that turned out much better than you expected in those account changes?
So what I am pleased to confirm is that the growth of those accounts that changed hands is equal to the growth of the accounts that were retained with the account manager. So I think that's the evidence, isn't it, that we haven't seen the impact in a negative way. And it's really about now the growth kicking in and moving us forward on that journey with those customers where the relationships back to Q1, for various reasons, took a little bit longer to settle down. But as I've talked about in my presentation, we're pleased that with everything we've seen from there. So I'm happy to say that those growth areas are not sending any signals to me that we've got issues.
Second one, obviously, we've discussed Microsoft a lot. But when you look at the GII, Microsoft GII grew 7 and a bit percent. Obviously, overall, GII is up 9%. So a lot of the other vendors, and we forget that you work...
I know. I know.
With all these other vendors, are doing quite well. Do you want to call out any trends or any vendors?
So I guess I have intimated some of those areas. So we've talked about the data center investments. And so partnership with the likes of Rubrik has been important. Actually, Broadcom, VMware and some of those vendors that you might classify in your head as virtualization and so on. But we've had some good growth also with ServiceNow. I've talked about this vendor. Again, we're strategically working with them. And in the next few years, I hope to be able to report on substantial growth with that, but lots of security vendors.
I mean, we represent a very, very rich portfolio of security vendors to address all of our different segmental customer needs and price points from different vendors will resonate with different customers in different ways. So security, again, is an area that we continue to want to grow. And then you come back to some of the classical vendors like Adobe and Dell, [ SoftLoft ] and so on. And these are partnerships that we invest heavily into in terms of time, team, sometimes funded heads, and those are all vendor names that I'm proud to be associated with.
And some of the services growth you anticipate will potentially come from those like cybersecurity?
Yes. Check Point, as an example, has been a well-established partnership within the business through the Bytes' Security Partnerships acquisition years ago, and that has brought some superb skills capability within the business. And so that's an example of non-Microsoft that we're doing very well with.
I can't let you go without asking one more question on Microsoft. So when you look at the U.S. posting by Microsoft on the November 1 changes, they specifically carve out saying the U.S. government institutions or the education institutions would not be affected from that pricing change. I wanted to understand what would happen when it comes to public sector, but not just November 1 changes, but just what is Microsoft thinking about public sector in U.K. and how they are trying to incentivize?
In my Seattle trip last week, there are some new VPs that have just been put in place to cover public sector globally and at a European level. And I think it's going to be interesting as they get closer and understand that public sector business because my opinion is that whilst they've obviously had huge, colossal contracts around the world, won with public sector. They tend to -- well, they have made decisions in the past that were very unilateral and didn't tend to think of public sector's nuances or they did so belatedly.
So I think front of mind for Microsoft now, public sector is a huge growth opportunity. I think they're also understanding that down at different country levels, those government agreements have been agreed. They've been put in place. And so we have our own U.K. version; however, the price increases are going to affect those customers. And so it's a question of trying to understand how will customers react to that. So back to Andrew's point of at that point of renewal, how are they going to think about their renewal and their budgets.
Public sector budgets aren't necessarily increasing in line with those price increases. So will they look at the different SKUs, the premium SKUs or the lesser premium? Will they look at consolidating other vendors? And I think it's going to be a conversation with each customer, a unique one as we go through that discussion.
Last question I wanted to ask is that over the years, like when you do -- when I do channel checks on you guys, one of the things that come across is like some of the systems you have, like the Quantum system, for example, because obviously, everybody struggles with these complexities of changing license agreements and other dark [ arts ], as you mentioned. Is that still a differentiator in these?
Yes. And also, we have our own IP and license dashboard, which came from Phoenix as well. So between Quantum and license dashboard around FinOps and our ability to give customers line of sight of their assets and to manage them more effectively and do optimization, I think we've invested in all the right platforms.
We've got questions from the webcast on the conference call. [Operator Instructions]
We'll move to our first question from the webcast. It's from Rethabile Mphahlele from Allan Gray. Regarding the account management restructure, was the restructuring vendor mandated? Why has the generalist structure not been a hindrance for bespoke advice to clients to date? And b, noted to that public sector sales team has operated on a segmented basis to good effect with most of the public sector business running through Phoenix, was the restructure mainly based through Bytes?
Absolutely. The only changes were in the corporate Bytes area, not the Bytes public sector team. And it was segmenting those, as I described in my presentation. So there was no need to do it in any of the public sector teams. Phoenix already had their vertical industry go-to-market. And in terms of how that's changed the interaction, I think we've covered that in the presentation adequately.
So just to complete that answer, it wasn't mandated by the vendor environment. But we feel it is more aligned to most of the way the vendors operate. So if you look at small, medium, corporate and enterprises sort of broad segmentations, most of the vendors have specific teams focusing on those areas. So now what it does do is it gives us a one-to-one relationship. So if our enterprise sellers, we're now talking to the enterprise team within Adobe or within Mimecast or within AWS for argument's sake, but not mandated, but certainly aligned.
Yes. And I think just to also call out that the -- it was conceived as the right strategy about this time last year. So this wasn't a belated or a quick decision for Bytes to -- at the start of the financial year restructure. It was something that the BSS management team felt strongly about that the time, the maturity of the business, the scale of it required this. And so consequently, the start of the new financial year was a very logical point for us to embark on that change.
Thank you, Sam. The follow-on question was incentive changes. I noted that CSP is higher margin for the partners. Is this also true for you? Or are the reduced incentives on EA's net negative for Bytes GP? And b, I couldn't understand the basis for why you expect lower impact from the reduced EA incentives in H2. Are the changes not effect for at least 12 months? And how would you improve the effectiveness of CSPs be good? Are they not lower margin for you?
So let's deal with that sort of EA question. The EA changes happened effective from the 1st of January in 2025 because most environments are on an annual renewal basis. So when you look at -- let's -- if you've signed up for an agreement, whether it be a year agreement or a CSP agreement or EA agreement, you would have to renew those as some say. So even if you've signed up for a 3-year agreement, you get billed annually. So all those billings that we do would occur in a rolling 12-month cycle. So what we are saying is that once you build them in this calendar year, then you add a new low base, right?
So if your percentage -- just let's take a view if you sold GBP 1 million and you were getting 10% and now you're selling GBP 1 million, you're only getting 5%. So now you reduce it down to 5%, that 5% remains for next year. Now that reduction of 10% to 5%, we've had 6 months of it in our first half. We're only going to have the reduction of 10% to 5% for 4 months in the second half. So that's why that would sort of disappear and it will not roll forward. So it's totally through our base by the 31st of December this year. So I think that -- I've got nods around the room. So hopefully, that explains it better. I don't know how else to sort of explain it.
Then on the margin on the CSP environment. So how the rebates work on EAs is Microsoft dictates the price and we get a slice back in the rebate, right? So there's no pricing competition to the customer itself, right? You can give back your rebate if you wanted to, but it's marginally small, right? So you're talking about 1% sometimes. On the CSP environment, what Microsoft has done is, they've reduced -- so they've got a recommended selling price and then they've got a vendor price. And that allows the vendors to make a margin.
You're still in control about how much margin you're adding, right? So if it's -- if your selling price was 100 and you're getting it for 90, you can increase it to 105 if the market will take 105. So the increased competition means that you need to be now -- because now pricing matters, right? So you can bid at 95, 96, 91 if you want to. So you're in control of that margin. So it's not necessarily just a cut and dry that you're going to get more. The opportunity is that you can make more. And how you make more is about the relationship and the value add that you put into it because it's not all about the pricing, it's how you sell it and what you sell rather than how much you sell it for.
Thank you. We're going to move to a question from the conference call. It's from Martin O'Sullivan from Shore Capital.
Obviously, we've had a lot of questions already, but I just had a very simple one, if I could. In terms of the CSP transition, what differentiators do you think matter most in the CSP environment? And how are you positioning for that?
Martin, thanks for the question. I think it comes back to the point I was making earlier. I think, look, CSP can be viewed as a transaction, but actually, most of our customers, mid-market, corporate, enterprise, value a partner that understands the technology that they're buying and advice and actually access to some of the funding that may or may not be available around that, but also the value-add services that we wrap around it. It's been commented on by Damindu, Quantum tooling as an example and so on.
So our sellers have got actually a rich portfolio of ways of enhancing that conversation around CSP. We tend not to just think of it as bang a price out there. Let's really get to understand the customers' requirements, what they're trying to achieve, what SKUs they're looking at, and we might be able to work with them to develop a much better outcome than they originally set out to achieve. So I think that's our USP. We're not just there to provide a price. It's a journey we want to go on with our customers.
Difference between an enterprise agreement and a CSP agreement is largely around flexibility. So when you enter into an enterprise agreement, what you typically do is saying I've got 10,000 users and I get a price list. And I get billed for those 10,000 users for the full year. And at the end of the year, it's called truing up or truing down. You're allowed to exchange enough true up as much as you like, but you're not allowed to true down more than 10% for some odd reason. But you then true down and you get billed for the second year and you get billed for the third year.
So that is really -- so if you look at the consumption model, particularly around Azure, that doesn't really fit into an EA agreement. So where CSP comes to life is CSP gives you the ultimate flexibility because you're getting billed monthly on the actual usage, both in your license users and your Azure. So we're able to scale up and down rapidly. So if you look at a retailer that's hiring maybe hundreds of people for stock taking in Christmas seasons and you're able to put them on and then take them off again, you don't have to commit for a long period.
So that is the sort of the sweet spot. And then if you want further discounts around the CSP, what you do is you commit not on the user count, you commit to spend. So you now commit to spend of, let's say, GBP 10 million over a 3-year period. And you find yourself in the sense of, okay, I've only used, I don't know, GBP 8 million. And the strength then of the marketplace comes in is how do you burn down your commit. You can now go into the marketplace and burn down that sort of example of GBP 2 million buying other products through the Microsoft marketplace.
So that sort of brings back from our point of view and from a customers' point of view, if you're going to get an extra 5% discount because you've committed GBP 10 million. And then you're able to burn down that discount into selling a different vendor through marketplace. And now you can sort of join the dots of why it's important to be a multifaceted back into your customer space because it's not only about Microsoft. It's about anything else that's going to run on Azure that Microsoft is interested in.
So they're not interested in Adobe licenses, but they're interested, can now run Adobe on Azure, and that will stimulate cloud growth. So it's all interconnected, and that's why the sort of multifaceted strategy, Microsoft first, other vendors and services to underpin it, and all of those are important, and then the marketplace investment into our systems. This -- maybe this last comment brings it to life for...
Thanks very much for that question there, Martin. Next question is from Timothy Olls from Laurium Capital. Please, could you provide more color on your expectations for H2 and the next financial year? If you were to weigh up U.K. macro pressures versus structural demand drivers, is 7% to 8% GP growth from FY '27 still achievable?
I think we've moved away from talking about the macro in headwinds and tailwinds. And I think what we look at is the Gartner, IDC growth environment, particularly around the software environment being sort of 8% to 12%, depending on what segmentation that you're playing in. So I think that we can achieve that growth next year. And you look at the evidence of that, why would we have a flat growth in H1 and then return to a 7% or 8% next year. And I call out 2 figures very briefly.
Firstly, we spoke about the headwinds of the Microsoft environment disappearing. So we've just discussed that it's 3.4% on the GP. So you remove that. So automatically, I've got a comparator that's 3.4% higher. And then you look at the pull forward that we had from Q1 to Q4 last year. And we've sort of spoken about in the past around GBP 2 million. So you add that because now you're sort of GBP 2 million less in the comparator and you quickly find yourself at a normalized base growth of north of 5% already, right? So it's not a big stretch of the imagination to get to high single digits growth. So if you look at consensus around 7%, 7.5%, 8%.
And I think that's what is doable, and I don't want to dig my own grave here, but I think that would be normalized growth for us next year. I think the cost side is somewhat different for us because we have 2 elements coming back into next year. We've spoken about capitalization of internal resources looking at the IT dev environment. So if you look in the script, it was GBP 700,000 that we capitalized in the first half. Now those resources are targeted at the second platform that we spoke about.
And if that goes live in the, call it, Q1 in FY '27, that means that headcount come back into our cost base. So that gives us, call it, GBP 1.2 million, GBP 100,000 a month coming back into the cost base and that extra GBP 1 million worth of depreciation that we have spoken about, then also comes back into the thing. So you're talking about, call it, GBP 2.2 million additional cost that we don't see this year. So that creates a little bit of sort of the cost driver. So if the GP grows at, call it, 7% or 8%, we're not seeing the operating profit at this stage grow at the same rate for next year.
Next question is from Patrick O'Donnell from Goodbody. Ignoring MSFT incentive changes for a moment, how would you describe existing spend amongst your customer base, both on a private and public side? Can you show examples of the wallet share expansion? If so, how would you describe the price sensitivity given the macro environment? Perhaps if you could delineate between public and corporate side on this, too.
Thank you. Thank you for the question. So following Q1, where I think we absolutely did see a reaction to the macroeconomic situation, the wars, I believe that business leaders and public sector as well have had to continue with their investments. We typically sell -- keep the lights on software solutions. So it's really nonnegotiable. They've got to keep renewing and the renewals that we follow through each year. We have a very tight program of activities around that. So it's always been about the additional spend and upselling and incremental areas, services and so on that we'd like to talk to our customers about.
And what we have seen over the summer, and we continue to see in the pipeline as we go forward to H2 is the services side, the software solutions and the renewals being converted at the level that we've been used to in the past. So from that perspective, I think as much as the macroeconomic issues have not gone away, people have become a little bit more used to just tolerating them and getting on with the business. So you've asked me to delineate between the 2 industries. So if I think about public sector, we're already in this year's budget cycle. And our growth with public sector at a GII level would indicate that we're still working very well in how we bid and how we win business and convert it.
Of course, we've been impacted by the Microsoft incentive changes. And then I come over into the corporate world. And again, I think there has been a rebound in confidence -- no, maybe confidence is the wrong word, a realistic reality check of we just need to get on and run our businesses and invest. So whereas the pause button, I think, had been on with some of our project areas and investment areas a couple of quarters ago, people at the moment now seem to be back to normal spending levels.
Thank you, Sam. George O'Connor from Progressive Equity Research. Can you give color on the receivables movement and the consequent impact on DSO? Do you have a target model number in terms of days?
I think the movement both from debtors and creditors have been very much in line with each other, number one, and in line with what our expectation from a seasonality point of view. When you look at the cash conversion at first half, and I know it's in line with the seasonality. We would expect sort of a 50%. I know it's 34%, but if you work out the numbers, it's not that far off. I won't delve into that.
And then when you look at our debtors days for the full year, if you wind back the clock 4, 5 years ago, we were averaging 32%, 33%. I think more -- our internal target would be sort of 37%, 38%. And that's an important number because we contract our vendors and our suppliers at 45 days. So we still get a positive movement in working capital. So we should then, all being equal, still be able to deliver over 100% of cash conversion in the full year or on a rolling 12-month basis.
Thank you. Our final question today is from [indiscernible]. You talk about the pipeline being strong. Can you contextualize today's pipeline versus 6 months ago versus 12 months ago?
Six months ago would take us back into a very busy period, public sector and corporate, as we chase down towards the end of Microsoft year-end. I would say that we're back at those levels. If you ask me to go back 12 months ago, so a year ago to date, I think we are absolutely on a par with the growth that we expect for the business to get us back on track. So from that point of view, on a 12-month basis, we've certainly seen an increase, and that goes hand-in-hand with our optimism, cautiously optimistic around H2 performance.
Thanks so much. That's all the questions we've got time for today. So Sam, I'm going to hand back to you for any closing remarks.
Okay. So just want to thank everybody for your time and your interaction. Enjoyed seeing you all today, and thank you for everyone that's dialed in and for the questions that you've raised. Thank you.
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Bytes Technology Group — Q2 2026 Earnings Call
Finanzdaten von Bytes Technology Group
Umsatz
Der Umsatz stellt die Summe aller Einnahmen eines Unternehmens z. B. für dessen Produkte oder Dienstleistungen dar.
Umsatz (TTM) einfach erklärtDirekte Kosten
Direkte Kosten sind die Kosten, die direkt im Zusammenhang mit der Herstellung des Produkts oder der Dienstleistung entstehen.
Bruttoertrag
Der Bruttoertrag gibt an, wie viel vom Umsatz nach Abzug der direkten Herstellkosten im Unternehmen verbleibt. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der Bruttomarge (engl. Gross Margin).
Brutto Marge einfach erklärtVertriebs- und Verwaltungskosten
Die Vertriebs- & Verwaltungskosten (engl. Selling, General & Administrative expenses, kurz SG&A) beinhalten alle Aufwände für Marketing und den Verkauf sowie die allgemeine Verwaltung des Unternehmens.
Forschungs- und Entwicklungskosten
Die Forschungs- und Entwicklungskosten (engl. research & development costs, kurz R&D) geben Auskunft darüber, wie viel das Unternehmen in die Forschung und die Entwicklung seiner Produkte investiert. Vor allem prozentual vom Umsatz und im Vergleich zu direkten Wettbewerbern sind die Kosten interessant.
EBITDA
Das EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) ist der Gewinn des Unternehmens vor Zinsen, Steuern und Abschreibungen. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der EBITDA-Marge.
Abschreibungen
Abschreibungen stellen Wertminderungen von Vermögensgegenständen des Unternehmens dar (z.B. durch Abnutzung von Maschinen).
EBIT (Operatives Ergebnis)
Das EBIT (engl. Earnings Before Interest and Taxes) ist der Gewinn des Unternehmens vor Zinsen und Steuern, das auch als operatives Ergebnis bezeichnet wird. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von
der EBIT-Marge.
Nettogewinn
Der Nettogewinn stellt den Gewinn oder Verlust nach Abzug aller Kosten dar.
Nettogewinn einfach erklärtaktien.guide Premium
| Feb '26 |
+/-
%
|
||
| Umsatz | 221 221 |
2 %
2 %
100 %
|
|
| - Direkte Kosten | 53 53 |
1 %
1 %
24 %
|
|
| Bruttoertrag | 167 167 |
2 %
2 %
76 %
|
|
| - Vertriebs- und Verwaltungskosten | 105 105 |
8 %
8 %
47 %
|
|
| - Forschungs- und Entwicklungskosten | - - |
-
-
|
|
| EBITDA | 66 66 |
5 %
5 %
30 %
|
|
| - Abschreibungen | 3,11 3,11 |
18 %
18 %
1 %
|
|
| EBIT (Operatives Ergebnis) EBIT | 63 63 |
6 %
6 %
28 %
|
|
| Nettogewinn | 51 51 |
6 %
6 %
23 %
|
|
Angaben in Millionen GBP.
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Firmenprofil
Die Bytes Technology Group Plc ist in der Bereitstellung von IT-Softwareangeboten und -Lösungen tätig. Das Unternehmen hat seinen Hauptsitz in Leatherhead, Surrey, und beschäftigt derzeit 1.057 Vollzeitmitarbeiter. Das Unternehmen ging am 11.12.2020 an die Börse. Das Unternehmen ermöglicht die Beschaffung, Einführung und Verwaltung von Technologien für Software-Dienstleistungen, darunter in den Bereichen Sicherheit, Cloud und künstliche Intelligenz (KI). Das Unternehmen umfasst zwei Marken: Bytes Software Services (BSS) und Phoenix Software (Phoenix). Bytes Software Services hat einen Kundenstamm, der sich sowohl aus Kunden aus dem privaten als auch aus dem öffentlichen Sektor zusammensetzt, während Phoenix sich ausschließlich auf Kunden aus dem öffentlichen Sektor konzentriert. Zu den Cybersicherheitsdiensten gehören Managed Microsoft Sentinel, Managed Firewall Protection, Managed Endpoint Detection & Response, Managed Vulnerability Management, Bytes Incident Response und Penetration Testing & Assurance Services. Zu den modernen Arbeitsplatzdiensten gehören Managed Workspace, Bytes FastTrack Service, Modern Workplace Advisory Service und andere.
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| Hauptsitz | Vereinigtes Königreich |
| CEO | Ms. Mudd |
| Mitarbeiter | 1.331 |
| Webseite | www.bytes.co.uk |


