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📘 Marktkapitalisierung
📈 Was ist das?
Die Marktkapitalisierung zeigt, wie viel ein Unternehmen laut Börse aktuell wert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft Unternehmen in Größenklassen (Large, Mid, Small Cap) einzuordnen und gibt Hinweise auf Marktmacht und Stabilität.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Große Unternehmen gelten als stabiler, zahlen oft Dividenden, wachsen aber langsamer.
- Kleine Firmen können stärker wachsen, sind aber schwankungsanfälliger.
- Die Marktkapitalisierung ist ein guter Indikator für Unternehmensgröße, aber kein Maß für Unter- oder Überbewertung.
📘 Enterprise Value (Unternehmenswert)
📈 Was ist das?
Der Enterprise Value (EV) zeigt, was ein Unternehmen tatsächlich kostet, wenn man es komplett übernehmen würde – inklusive Schulden und abzüglich Cash.
🧮 Wie wird es berechnet?
(= Marktkapitalisierung + Nettoverschuldung)
🏛️ Wofür ist es wichtig?
Der EV ist eine realistischere Bewertungsbasis als die Marktkapitalisierung, da er die Kapitalstruktur berücksichtigt. Er ist Grundlage für Kennzahlen wie EV/FCF oder EV/Sales.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Der Enterprise Value zeigt, was ein Unternehmen tatsächlich wert ist – unabhängig davon, wie es finanziert ist.
- Er ist besonders wichtig für professionelle Investoren, da er eine objektivere Grundlage für Bewertungsvergleiche bietet als die Marktkapitalisierung allein.
- Ein Unternehmen mit hoher Verschuldung erscheint im EV teurer, eines mit viel Cash günstiger – auch wenn sie an der Börse gleich viel wert sind.
📘 Nettoverschuldung
📈 Was ist das?
Die Nettoverschuldung zeigt, wie viele Schulden nach Abzug des verfügbaren Cashs tatsächlich verbleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie zeigt, wie stark ein Unternehmen von Fremdkapital abhängig ist – und wie gut es in der Lage ist, seine Schulden kurzfristig zu bedienen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige oder negative Nettoverschuldung bedeutet hohe finanzielle Stabilität.
- Unternehmen mit viel Cash und geringer Verschuldung sind besser gerüstet für Krisen.
- Eine hohe Nettoverschuldung erhöht das Risiko – besonders bei steigenden Zinsen oder konjunkturellen Schwächen.
📘 Cash
📈 Was ist das?
Der Cashbestand zeigt, wie viele liquide Mittel einem Unternehmen sofort zur Verfügung stehen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Er gibt Auskunft über die finanzielle Flexibilität: Ein hoher Cashbestand ermöglicht Investitionen, Rückkäufe oder Krisenresistenz.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Cashbestand zeigt finanzielle Stärke und Handlungsspielraum.
- Cash kann für Investitionen, Schuldentilgung oder Aktienrückkäufe genutzt werden.
- Allerdings: Zu viel ungenutztes Kapital kann auch auf mangelnde Investitionsideen hinweisen.
📘 Anzahl ausstehender Aktien
📈 Was ist das?
Die Anzahl ausstehender Aktien gibt an, wie viele Aktien eines Unternehmens aktuell im Umlauf sind und von Investoren gehalten werden.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die Grundlage für viele Kennzahlen wie Gewinn je Aktie (EPS), Marktkapitalisierung oder KGV.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Je weniger Aktien im Umlauf sind, desto höher fällt z. B. der Gewinn je Aktie aus – wichtig für Bewertung und Dividendenrendite.
- Aktienrückkäufe verringern die Anzahl ausstehender Aktien – und steigern den Wert je Aktie.
- Kapitalerhöhungen haben den gegenteiligen Effekt: mehr Aktien → Verwässerung der bestehenden Anteile.
📘 Kurs-Gewinn-Verhältnis (KGV)
📈 Was ist das?
Das KGV zeigt, wie oft der Gewinn pro Aktie im aktuellen Aktienkurs enthalten ist – also wie „teuer“ eine Aktie im Verhältnis zum Gewinn ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KGV gehört zu den bekanntesten Bewertungskennzahlen. Es hilft Anlegern einzuschätzen, ob eine Aktie im Vergleich zu ihrem Gewinn eher günstig oder teuer erscheint.
🧮 Berechnung
📊 KGV (TTM) = bezogen auf den Gewinn der letzten 12 Monate (Trailing Twelve Months):🎯 Was bedeutet das für Anleger?
- Ein niedriges KGV kann auf eine günstige Bewertung hindeuten – oder auf Probleme im Geschäftsmodell.
- Ein hohes KGV kann Wachstumserwartungen widerspiegeln – oder eine überbewertete Aktie.
📘 Kurs-Umsatz-Verhältnis (KUV)
📈 Was ist das?
Das KUV zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen – unabhängig vom Gewinn.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KUV ist besonders bei wachstumsstarken oder noch nicht profitablen Unternehmen hilfreich. Es zeigt, wie hoch der Umsatz an der Börse bewertet wird.
🧮 Berechnung
Marktkapitalisierung = 11,98 Mrd. € | Umsatz (TTM) = 5,64 Mrd. €
Marktkapitalisierung = 11,98 Mrd. € | Umsatz erwartet = 6,00 Mrd. €
🎯 Was bedeutet das für Anleger?
- Ein niedriges KUV kann auf Unterbewertung hindeuten – oder auf schwache Margen.
- Ein hohes KUV kann hohe Erwartungen widerspiegeln – oder übermäßigen Optimismus.
- Besonders sinnvoll bei Wachstumsunternehmen, bei denen der Gewinn oder Free Cashflow (noch) keine Aussagekraft hat.
📘 Unternehmenswert zu Umsatz (EV/Sales)
📈 Was ist das?
EV/Sales zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen, wenn man auch Schulden und Cash berücksichtigt – es ist eine kapitalstrukturbereinigte Version des KUV.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl eignet sich besonders für den Vergleich von Unternehmen mit unterschiedlicher Verschuldung – sie zeigt, wie teuer ein Unternehmen tatsächlich im Verhältnis zum Umsatz ist.
🧮 Berechnung
Enterprise Value = 14,89 Mrd. € | Umsatz (TTM) = 5,64 Mrd. €
Enterprise Value = 14,89 Mrd. € | Umsatz erwartet = 6,00 Mrd. €
🎯 Was bedeutet das für Anleger?
- EV/Sales ist neutral gegenüber der Kapitalstruktur und eignet sich gut für Unternehmensvergleiche.
- Ein niedriges Verhältnis kann auf eine günstig bewertete Aktie hindeuten – ein hohes Verhältnis auf hohe Erwartungen oder Überbewertung.
- Besonders nützlich bei wachstumsstarken, noch nicht profitablen Firmen.
📘 Unternehmenswert zu Free Cashflow (EV/FCF)
📈 Was ist das?
EV/FCF zeigt, wie viele Jahre es dauern würde, bis ein Unternehmen seinen Unternehmenswert durch freien Cashflow „zurückverdient”.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Unternehmen auf Basis ihrer tatsächlichen Cash-Erträge zu bewerten – unabhängig von Bilanzierungsregeln oder buchhalterischem Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriges EV/FCF deutet auf eine günstige Bewertung bei starker Cashgenerierung hin.
- Ein hohes EV/FCF kann entweder auf Optimismus oder auf temporär schwachen Cashflow hindeuten.
- Besonders hilfreich bei reifen, profitablen Unternehmen mit stabilen Cashflows.
📘 Kurs-Buchwert-Verhältnis (KBV)
📈 Was ist das?
Das KBV zeigt, wie hoch der Marktwert eines Unternehmens im Verhältnis zu seinem bilanziellen Eigenkapital ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KBV ist besonders bei Substanzwerten (z. B. Banken, Industrie) relevant. Es hilft Anlegern zu erkennen, ob ein Unternehmen unter oder über seinem buchhalterischen Vermögen bewertet ist.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein KBV unter 1 kann auf Unterbewertung oder schwache Rentabilität hindeuten.
- Ein KBV über 1 zeigt, dass der Markt dem Unternehmen Mehrwert über den Buchwert hinaus zuschreibt (z. B. Marken, Patente, Wachstum).
- Das KBV eignet sich besonders gut für Unternehmen mit stabilen, materiellen Vermögenswerten.
📘 Dividende je Aktie
📈 Was ist das?
Die Dividende je Aktie zeigt, wie viel Geld ein Unternehmen pro Aktie an seine Aktionäre ausschüttet – typischerweise jährlich oder quartalsweise.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die absolute Größe der Auszahlung je Aktie – wichtig für alle, die regelmäßige Erträge suchen oder Dividendenstrategien verfolgen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile oder wachsende Dividende je Aktie ist oft ein Zeichen für ein solides Geschäftsmodell.
- Die Dividende je Aktie allein sagt aber nichts über die Rendite – dafür ist auch der Aktienkurs relevant (→ Dividendenrendite).
- Langfristig steigende Dividenden sind oft ein sehr gutes Merkmal (z. B. Dividenden-Aristokraten).
📘 Dividendenrendite
📈 Was ist das?
Die Dividendenrendite zeigt, wie hoch die Dividende eines Unternehmens im Verhältnis zum Aktienkurs ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft dabei, Dividendenaktien vergleichbar zu machen – unabhängig vom absoluten Auszahlungsbetrag.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile Dividendenrendite kann auf verlässliche Ausschüttungen hinweisen.
- Ein Vergleich der 1J- und 5J-Rendite hilft zu erkennen, ob das Dividendenwachstum mit dem Kurswachstum Schritt hält.
- Eine niedrige Rendite ist nicht zwingend negativ – sie kann auf starkes Kurswachstum hindeuten.
📘 Dividendenwachstum
📈 Was ist das?
Das Dividendenwachstum zeigt, wie stark ein Unternehmen seine Dividende je Aktie über die Zeit gesteigert hat.
🧮 Wie wird es berechnet?
5J: durchschnittliche jährliche Wachstumsrate (CAGR)
🏛️ Wofür ist es wichtig?
Stetig steigende Dividenden gelten als Zeichen für finanzielle Stärke und Aktionärsorientierung – besonders interessant für langfristige Investoren.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein stabiles Dividendenwachstum ist ein Zeichen nachhaltiger Ertragskraft.
- Ein hohes Dividendenwachstum kann ein erheblicher Hebel deiner Rendite sein:
- Wenn ein Unternehmen z. B. 1 € Dividende zahlt und diese über 5 Jahre jährlich um 15 % erhöht, bekommst du im 5. Jahr bereits 2 € je Aktie – doppelt so viel wie zu Beginn!
📘 Ausschüttungsquote (Payout)
📈 Was ist das?
Die Ausschüttungsquote zeigt, wie viel Prozent des Unternehmensgewinns (pro Aktie) als Dividende an die Aktionäre ausgeschüttet wird.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Quote hilft einzuschätzen, ob eine Dividende auf Dauer tragfähig ist – besonders im Verhältnis zum erzielten Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige Ausschüttungsquote bedeutet: Das Unternehmen behält einen größeren Teil des Gewinns für Investitionen – typisch für Wachstumsunternehmen.
- Eine moderate Quote (z. B. 25–50 %) steht oft für ein gesundes Gleichgewicht zwischen Ausschüttung und Zukunftsinvestitionen.
- Hohe Ausschüttungsquoten können attraktiv wirken, sind aber riskanter, wenn die Gewinne schwanken oder sinken.
📘 Dividendensteigerungen in Folge (Erhöhungen)
📈 Was ist das?
Diese Kennzahl zeigt, wie viele Jahre in Folge ein Unternehmen seine Dividende pro Aktie erhöht hat – ohne Kürzung oder Aussetzung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Ein langer Track Record kontinuierlicher Erhöhungen spricht für Verlässlichkeit, solide Finanzen und aktionärsfreundliche Unternehmenspolitik.
🎯 Was bedeutet das für Anleger?
- Ein langer Zeitraum mit Dividendensteigerungen stärkt das Vertrauen – besonders in Krisenzeiten.
- Solche Unternehmen gelten als verlässlich und planbar für Einkommensinvestoren.
- Je länger die Serie, desto stärker das Commitment gegenüber den Aktionären.
📘 Umsatz
📈 Was ist das?
Der Umsatz zeigt, wie viel ein Unternehmen insgesamt mit seinen Produkten und Dienstleistungen verdient – also den Bruttoerlös vor Abzug von Kosten.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Umsatz ist eine der zentralen Kennzahlen zur Einschätzung der Unternehmensgröße, Marktstellung und Wachstumskraft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein wachsender Umsatz zeigt eine steigende Nachfrage und kann ein guter Frühindikator für Gewinnsteigerungen sein.
- Vergleiche von aktuellem und erwartetem Umsatz geben Hinweise auf das Marktumfeld und Analystenerwartungen.
- Wichtig: Starker Umsatz allein genügt nicht – auch Margen und Profitabilität zählen.
📘 EBITDA
📈 Was ist das?
EBITDA steht für „Earnings Before Interest, Taxes, Depreciation and Amortization“ – also Gewinn vor Zinsen, Steuern und Abschreibungen. Es zeigt das operative Ergebnis eines Unternehmens, bereinigt um bilanztechnische und finanzierungsbedingte Effekte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBITDA ist eine verbreitete Kennzahl zur Beurteilung der operativen Leistungsfähigkeit – insbesondere bei kapitalintensiven Unternehmen oder im internationalen Vergleich.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes oder wachsendes EBITDA spricht für starke operative Erträge – unabhängig von Bilanzierung oder Steuerlast.
- EBITDA ist besonders nützlich, um Unternehmen branchenübergreifend zu vergleichen.
- Wichtig: EBITDA ist keine offizielle Gewinnkennzahl – Abschreibungen und Finanzierungskosten werden ausgeklammert.
📘 EBIT
📈 Was ist das?
EBIT steht für „Earnings Before Interest and Taxes“ – also Gewinn vor Zinsen und Steuern. Es zeigt das operative Ergebnis eines Unternehmens nach Abschreibungen, aber vor Finanzierungs- und Steueraufwand.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBIT ist eine zentrale Kennzahl zur Beurteilung der Profitabilität aus dem Kerngeschäft – unabhängig von Kapitalstruktur oder Steuersystem.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes EBIT deutet auf ein profitables Kerngeschäft hin – vor Zinslasten oder steuerlichen Effekten.
- Es erlaubt objektivere Vergleiche zwischen Unternehmen mit unterschiedlicher Finanzierung.
- Im Vergleich mit EBITDA zeigt EBIT bereits den Einfluss von Abschreibungen auf das operative Ergebnis.
📘 Nettogewinn
📈 Was ist das?
Der Nettogewinn ist der verbleibende Jahresüberschuss (oder -fehlbetrag) eines Unternehmens – nach Abzug aller Kosten, Steuern, Zinsen und Abschreibungen
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Nettogewinn ist die zentrale Erfolgskennzahl – er zeigt, wie profitabel ein Unternehmen nach allen Kosten tatsächlich arbeitet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein steigender Nettogewinn zeigt, dass das Unternehmen effizient wirtschaftet – trotz aller Kosten.
- Die Entwicklung des Gewinns beeinflusst z. B. direkt das KGV und weitere Kennzahlen.
- Im Zeitverlauf lässt sich ablesen, wie stabil und profitabel ein Geschäftsmodell wirklich ist.
📘 Free Cashflow (FCF)
📈 Was ist das?
Der Free Cashflow gibt Aufschluss über die echte finanzielle Stärke eines Unternehmens – unabhängig von Bilanzierungsregeln. Er zeigt, wie viel Spielraum für Dividenden, Aktienrückkäufe oder Schuldenabbau besteht.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
FCF reflects a company’s real financial strength – regardless of accounting profits. It shows how much flexibility a company has for dividends, share buybacks, or debt reduction.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow bedeutet, dass ein Unternehmen echte Finanzkraft besitzt – unabhängig vom bilanzierten Gewinn.
- Er ist oft die solideste Grundlage für nachhaltige Dividenden und Aktienrückkäufe.
- Sinkender FCF kann ein Warnsignal sein – auch wenn der Gewinn stabil aussieht.
📘 Umsatzwachstum
📈 Was ist das?
Das Umsatzwachstum zeigt, wie stark sich die Erlöse eines Unternehmens im Vergleich zum Vorjahr verändert haben – tatsächlich (TTM) und auf Prognosebasis (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (Umsatz erwartet ÷ Umsatz Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein wachsender Umsatz ist ein zentrales Signal für steigende Nachfrage, Geschäftsausweitung und Marktanteilsgewinne – besonders bei Wachstumsunternehmen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachstum ist der Motor langfristiger Wertsteigerung – besonders bei Technologie- und Wachstumsaktien.
- Wichtig ist nicht nur das aktuelle Wachstum, sondern auch dessen Nachhaltigkeit.
- Prognosen zeigen, ob Analysten weiteres Potenzial erwarten – oder eine Verlangsamung.
📘 EBITDA-Wachstum
📈 Was ist das?
Das EBITDA-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens vor Zinsen, Steuern und Abschreibungen im Vergleich zum Vorjahr gestiegen oder gesunken ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBITDA ÷ EBITDA Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein steigendes EBITDA ist ein Zeichen für verbesserte operative Ertragskraft – unabhängig von Finanzierungsstruktur oder Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Starkes EBITDA-Wachstum signalisiert operative Effizienz und Skalierung – besonders relevant in Wachstumsphasen.
- EBITDA-Wachstum ist ein Frühindikator für Margen- und Gewinnentwicklung – sollte aber stets im Zusammenhang mit Umsatz und EBIT betrachtet werden.
📘 EBIT Wachstum
📈 Was ist das?
Das EBIT-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens (nach Abschreibungen, aber vor Zinsen und Steuern) im Vergleich zum Vorjahr gewachsen ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBIT ÷ EBIT Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Das EBIT-Wachstum ist ein direkter Indikator für die wirtschaftliche Entwicklung des operativen Geschäfts – unter Berücksichtigung der Kapitalintensität (Abschreibungen).
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Steigendes EBIT signalisiert wachsende operative Rentabilität – auch unter Berücksichtigung von Abschreibungen.
- Das EBIT-Wachstum ist ein wichtiges Maß zur Beurteilung von Geschäftsmodellen mit hohen Investitionskosten.
- Im Zusammenspiel mit Umsatz- und EBITDA-Wachstum ergibt sich ein umfassendes Bild zur operativen Entwicklung.
📘 Nettogewinn-Wachstum
📈 Was ist das?
Das Nettogewinn-Wachstum zeigt, wie stark der Jahresüberschuss eines Unternehmens gegenüber dem Vorjahr gestiegen oder gesunken ist – sowohl tatsächlich (TTM) als auch auf Basis von Prognosen (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (erwarteter Nettogewinn ÷ Nettogewinn Vorjahr − 1) × 100
Der erwartete Wert basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Der Gewinn ist die entscheidende Ergebnisgröße für ein Unternehmen. Ein wachsender Nettogewinn deutet auf steigende Effizienz, stabile Kostenkontrolle und nachhaltige Ertragskraft hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachsender Nettogewinn stärkt die Bewertung, Dividendenfähigkeit und Kursfantasie.
- Stagnierender oder rückläufiger Gewinn trotz Umsatzwachstum kann auf Margendruck hinweisen.
📘 Free Cashflow-Wachstum
📈 Was ist das?
Das Free-Cashflow-Wachstum zeigt, wie sich der freie Mittelzufluss eines Unternehmens im Vergleich zum Vorjahr verändert hat – also der Betrag, der nach allen operativen Ausgaben und Investitionen übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Free Cashflow ist der echte, verfügbare Geldzufluss. Wachstum in diesem Bereich ist ein Zeichen für finanzielle Stärke und steigende Flexibilität bei Dividenden, Rückkäufen oder Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Sinkender Free Cashflow kann auf steigende Investitionen, höhere Kosten oder stagnierende operative Erträge hindeuten.
- Besonders bei Dividendenwerten ist das FCF-Wachstum wichtig – denn Dividenden werden letztlich aus dem verfügbaren Cash gezahlt.
- Ein negativer Trend sollte genauer analysiert werden – er ist nicht zwangsläufig schlecht, aber potenziell ein Warnsignal.
📘 Bruttomarge
📈 Was ist das?
Die Bruttomarge zeigt, wie viel vom Umsatz nach Abzug der direkten Herstellungskosten (Material, Produktion) als Bruttogewinn übrig bleibt – also der „Rohgewinn“ eines Unternehmens.
🧮 Wie wird es berechnet?
Auch: Bruttomarge = Bruttogewinn ÷ Umsatz × 100
🏛️ Wofür ist es wichtig?
Die Bruttomarge gibt Aufschluss über die Profitabilität eines Produkts oder Geschäftsmodells vor Fixkosten, Steuern und Zinsen. Sie zeigt, wie effizient ein Unternehmen produzieren oder einkaufen kann.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Bruttomarge deutet auf starke Preissetzungsmacht und effiziente Herstellung hin.
- Sinkende Bruttomargen können auf Kostensteigerungen oder Preisdruck hindeuten.
- Besonders im Vergleich zu Wettbewerbern liefert die Bruttomarge wertvolle Einblicke in die Geschäftsqualität.
📘 EBITDA-Marge
📈 Was ist das?
Die EBITDA-Marge zeigt, wie viel vom Umsatz als operativer Gewinn vor Zinsen, Steuern und Abschreibungen (EBITDA) übrig bleibt. Sie misst die operative Effizienz – ohne Verzerrungen durch Finanzierung oder Buchwerte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBITDA-Marge hilft zu verstehen, wie viel operativer Gewinn ein Unternehmen aus jedem Euro Umsatz erzielt – unabhängig von Kapitalstruktur oder steuerlichem Umfeld.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBITDA-Marge zeigt starke operative Ertragskraft – unabhängig von Bilanzierungseffekten.
- Die Marge ermöglicht gute Vergleiche zwischen Unternehmen und Branchen.
- Ein stabiler oder wachsender Wert kann auf effiziente Kostenkontrolle und Skalierbarkeit hindeuten.
📘 EBIT-Marge
📈 Was ist das?
Die EBIT-Marge zeigt, wie viel Prozent des Umsatzes als operativer Gewinn nach Abschreibungen, aber vor Zinsen und Steuern übrig bleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBIT-Marge misst die operative Ertragskraft eines Unternehmens unter Berücksichtigung der Kapitalintensität (z. B. Maschinen, Anlagen). Sie eignet sich gut zum Vergleich von Geschäftsmodellen mit unterschiedlich hohen Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBIT-Marge zeigt, dass ein Unternehmen auch nach Abschreibungen effizient arbeitet.
- Sie ist besonders relevant in kapitalintensiven Branchen.
- Langfristig stabile oder steigende Margen sind ein Zeichen wirtschaftlicher Stärke und Preissetzungsmacht.
📘 Nettomarge
📈 Was ist das?
Die Nettomarge zeigt, wie viel vom Umsatz am Ende als „Reingewinn“ übrig bleibt – also nach Abzug aller Kosten, Zinsen, Steuern und Abschreibungen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Nettomarge gibt an, wie effizient ein Unternehmen über alle Stufen hinweg wirtschaftet. Sie zeigt, wie viel Gewinn tatsächlich je Euro Umsatz übrig bleibt.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Nettomarge zeigt, dass ein Unternehmen nicht nur operativ stark ist, sondern auch seine Finanzierung und Steuerbelastung im Griff hat.
- Vergleiche mit Wettbewerbern geben Einblicke in die wirtschaftliche Qualität.
- Sinkende Nettomargen trotz Umsatzwachstum können ein Warnsignal sein – etwa für steigende Kosten oder sinkende Effizienz.
📘 Free Cashflow Marge
📈 Was ist das?
Die Free-Cashflow-Marge zeigt, wie viel vom Umsatz nach Abzug aller operativen Ausgaben und Investitionen tatsächlich als freier Mittelzufluss übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Marge misst die echte Liquidität, die ein Unternehmen erwirtschaftet – unabhängig von Bilanzierungsregeln oder Abschreibungen. Sie ist besonders relevant für Dividenden, Rückkäufe und Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Free-Cashflow-Marge zeigt, dass ein Unternehmen nachhaltig liquide Mittel erwirtschaftet.
- Sie ist ein starkes Signal für finanzielle Stabilität und Ausschüttungspotenzial.
- Wichtig ist der langfristige Trend – sinkende Werte können auf steigende Investitionen oder rückläufige operative Effizienz hindeuten.
📘 Eigenkapitalquote
📈 Was ist das?
Die Eigenkapitalquote zeigt, wie hoch der Anteil des Eigenkapitals an der Bilanzsumme eines Unternehmens ist – also wie stark es sich aus eigenen Mitteln finanziert.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Eine hohe Eigenkapitalquote steht für finanzielle Stabilität, Krisenfestigkeit und gute Bonität. Sie ist besonders relevant bei der Beurteilung der Verschuldung.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalquote signalisiert finanzielle Stabilität – besonders in Krisenzeiten.
- Ein niedriger Wert kann auf ein höheres Risiko oder eine aggressive Verschuldung hinweisen.
- Wichtig: Die Eigenkapitalquote sollte immer gemeinsam mit der Eigenkapitalrendite betrachtet werden. Nur so lässt sich beurteilen, ob ein Unternehmen nicht nur solide, sondern auch effizient wirtschaftet.
📘 Eigenkapitalrendite (ROE)
📈 Was ist das?
Die Eigenkapitalrendite zeigt, wie effizient ein Unternehmen mit dem Kapital seiner Aktionäre arbeitet – also wie viel Gewinn es pro Euro Eigenkapital erwirtschaftet.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Eigenkapitalrendite ist eine zentrale Rentabilitätskennzahl. Sie hilft Anlegern zu erkennen, ob das Unternehmen eine attraktive Verzinsung auf das eingesetzte Eigenkapital erwirtschaftet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalrendite spricht für ein starkes, effizientes Geschäftsmodell.
- Besonders interessant ist sie bei kapitalintensiven Firmen oder solchen mit hoher Eigenkapitalquote.
- Wichtig: Ein sehr hoher ROE kann auch auf hohe Schulden hinweisen – daher sollte sie immer im Kontext mit der Eigenkapitalquote betrachtet werden.
📘 Return on Capital Employed (ROCE)
📈 Was ist das?
ROCE misst die Gesamtrentabilität eines Unternehmens – also wie effizient es das eingesetzte Kapital (Eigen- und Fremdkapital) zur Gewinnerzielung nutzt.
🧮 Wie wird es berechnet?
Das eingesetzte Kapital ist das gesamte betriebsnotwendige Kapital, unabhängig von der Finanzierungsquelle.
🏛️ Wofür ist es wichtig?
ROCE eignet sich besonders gut für den Vergleich unterschiedlich finanzierter Unternehmen. Es zeigt, wie effektiv ein Unternehmen Kapital investiert – unabhängig von der Kapitalstruktur.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROCE zeigt, dass ein Unternehmen sein Kapital effizient einsetzt – unabhängig davon, ob es durch Eigen- oder Fremdkapital finanziert ist.
- Je höher der ROCE im Vergleich zu ähnlichen Unternehmen, desto mehr Wert schafft das Unternehmen mit seinem investierten Kapital.
- Besonders wichtig ist der ROCE bei Firmen mit hohen Investitionen – z. B. in Industrie, Energie oder Infrastruktur.
📘 Return on Invested Capital (ROIC)
📈 Was ist das?
ROIC zeigt, wie effizient ein Unternehmen das Kapital investiert, das langfristig im operativen Geschäft gebunden ist – unabhängig davon, ob es aus Eigen- oder Fremdkapital stammt.
🧮 Wie wird es berechnet?
- NOPAT = „Net Operating Profit After Taxes“
- Investiertes Kapital = operatives Vermögen abzüglich nicht-verzinster Schulden
🏛️ Wofür ist es wichtig?
ROIC ist eine der präzisesten Kennzahlen zur Bewertung der Kapitalrendite – besonders im Vergleich zur Eigenkapitalrendite, weil es Verzerrungen durch Schulden vermeidet. Er zeigt, ob ein Unternehmen Mehrwert für alle Kapitalgeber schafft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROIC zeigt, wie gut ein Unternehmen mit dem tatsächlich investierten (betriebsnotwendigen) Kapital wirtschaftet.
- Im Unterschied zu ROCE wird nur Kapital betrachtet, das wirklich zur Finanzierung operativer Aktivitäten dient – und verzinst werden muss.
- Besonders hilfreich, um die Kapitalrendite von Unternehmen mit viel „überschüssigem“ Kapital oder zinsfreien Verbindlichkeiten realistisch zu vergleichen.
📘 Verschuldungsgrad (Leverage Ratio)
📈 Was ist das?
Der Verschuldungsgrad zeigt, wie stark ein Unternehmen durch verzinsliche Schulden (z. B. Kredite und Anleihen) im Verhältnis zum Eigenkapital finanziert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Kennzahl hilft, das finanzielle Risiko und die Abhängigkeit von Fremdkapital zu beurteilen. Ein hoher Verschuldungsgrad kann die Eigenkapitalrendite steigern – birgt aber auch erhöhte Risiken bei Zinsanstiegen oder Liquiditätsengpässen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriger Verschuldungsgrad steht für finanzielle Stabilität und Unabhängigkeit.
- Ein hoher Wert kann auf erhöhte Risiken hinweisen – insbesondere bei schwankenden Zinsen oder konjunkturellen Schwächen.
- Wichtig: Immer im Kontext zur Branche und Kapitalintensität bewerten.
📘 Ergebnis je Aktie (EPS)
📈 Was ist das?
Das Ergebnis je Aktie (EPS) zeigt, wie viel Gewinn auf eine einzelne Aktie entfällt – und ist eine der wichtigsten Kennzahlen zur Bewertung von Unternehmen.
🧮 Wie wird es berechnet?
Die verwässerte Aktienanzahl berücksichtigt auch potenzielle neue Aktien, etwa durch Optionen, Wandelanleihen oder andere Umtauschrechte.
🏛️ Wofür ist es wichtig?
EPS bildet die Basis für viele Bewertungskennzahlen wie KGV, PEG oder Payout Ratio. Es macht den Gewinn für Aktionäre vergleichbar – unabhängig von der Unternehmensgröße.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- EPS hilft, die Profitabilität pro Aktie zu erfassen – und ist besonders wichtig im Zeitvergleich oder im Vergleich mit Analystenschätzungen.
- Steigendes EPS kann ein Zeichen für stabiles Wachstum oder Aktienrückkäufe sein.
- Wichtig: Verwende verwässertes EPS für realistische Bewertungen – besonders bei stark aktienbasierten Vergütungssystemen.
📘 Free Cashflow je Aktie (FCF je Aktie)
📈 Was ist das?
Der Free Cashflow je Aktie zeigt, wie viel freier Mittelzufluss einem Unternehmen pro Aktie zur Verfügung steht – nach Investitionen, aber vor Dividenden oder Schuldentilgung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der FCF je Aktie zeigt, wie viel liquide Mittel pro Aktie tatsächlich im Unternehmen verbleiben – wichtig für Dividenden, Aktienrückkäufe oder Schuldentilgung. Im Gegensatz zum Gewinn ist er schwerer manipulierbar und daher besonders aussagekräftig.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow je Aktie ist ein Zeichen für hohe finanzielle Flexibilität.
- Er zeigt, wie viel Kapital ein Unternehmen effektiv einsetzen oder ausschütten kann.
- Besonders relevant für dividendenstarke Unternehmen oder solche mit starker Kapitalrendite.
📘 Short Interest
📈 Was ist das?
Short Interest zeigt, wie viele Aktien eines Unternehmens aktuell leerverkauft wurden – also von Investoren geliehen und verkauft, in der Erwartung fallender Kurse.
🧮 Wie wird es berechnet?
Der Wert zeigt den Anteil der Aktien, der aktuell auf fallende Kurse spekuliert wird.
🏛️ Wofür ist es wichtig?
Short Interest dient als Stimmungsindikator: Ein hoher Wert deutet auf Skepsis oder negative Erwartungen gegenüber dem Unternehmen hin – kann aber auch zu einem „Short Squeeze“ führen, wenn der Kurs plötzlich steigt.
🎯 Was bedeutet das für Anleger?
- Ein niedriger Short Interest deutet auf Vertrauen in das Unternehmen hin.
- Ein hoher Wert kann ein Warnsignal sein – oder eine Chance, wenn sich die Stimmung dreht.
- Besonders spannend in volatilen Märkten oder vor wichtigen Quartalszahlen.
📘 Employees
📈 Was ist das?
Die Mitarbeiteranzahl zeigt, wie viele Personen ein Unternehmen weltweit beschäftigt – ein Indikator für Größe, Struktur und Geschäftsmodell.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft bei der Einschätzung von Skaleneffekten, Effizienz und Personalkosten. Zusammen mit Umsatz und Gewinn lassen sich Kennzahlen wie Produktivität je Mitarbeiter ableiten.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Viele Mitarbeiter bedeuten große operative Komplexität – aber auch hohes Umsatzpotenzial.
- Produktivität je Mitarbeiter ist ein wichtiger Indikator für Effizienz.
- Besonders spannend bei stark wachsenden Tech- oder Industrieunternehmen.
📘 Umsatz je Mitarbeiter
📈 Was ist das?
Der Umsatz je Mitarbeiter zeigt, wie viel Erlös ein Unternehmen durchschnittlich pro Beschäftigtem erwirtschaftet – eine Kennzahl für Effizienz und Produktivität.
🧮 Wie wird es berechnet?
Die Mitarbeiterzahl stammt in der Regel aus dem letzten verfügbaren Jahresbericht.
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Geschäftsmodelle zu vergleichen – insbesondere zwischen arbeitsintensiven und technologiegetriebenen Unternehmen. Ein hoher Wert deutet auf Automatisierung, Effizienz oder hohen Wertschöpfungsanteil hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Umsatz je Mitarbeiter spricht für ein skalierbares und margenstarkes Geschäftsmodell.
- Ein niedriger Wert kann auf arbeitsintensive Prozesse oder geringere Wertschöpfung hinweisen.
- Besonders hilfreich beim Vergleich von Tech- vs. Industrieunternehmen.
Accor Aktie Analyse
Analystenmeinungen
24 Analysten haben eine Accor Prognose abgegeben:
Analystenmeinungen
24 Analysten haben eine Accor Prognose abgegeben:
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Accor — Shareholder/Analyst Call - Accor SA
1. Management Discussion
Ladies and gentlemen, good morning, and thank you so much for joining us for this year's AGM concerning the results for the year 2025. We have a lot to talk about. But beforehand, I'd like to say a few words to you about the company's business. I propose that we take a look at what's been happening over the last 12 months while the last 12 months of 2025 and how better to do that than by video.
[Presentation]
Besma, speaking of emotions, could you tell us about the legal formalities for today?
Thank you, Sebastien. Ladies and gentlemen, dear shareholders, good morning, and welcome to today's AGM. I'm going to begin with the Bureau, which will be comprised of Sebastien Bazin, who will chair the AGM; Ugo Arzani, who representing Qatar Investment Authority; and David Manfield representing Kingdom Hotel Limited. The gentlemen will act as tellers for today's AGM. This is a role that is played by the shareholders present representing either by themselves or in proxies, the largest number of shares.
I will be acting as Secretary for today's AGM. As is the case every year, this AGM is webcast. It will also be available on replay on our website. The last 30 minutes of today's AGM will be devoted to questions and answers, including questions sent in by shareholders before the AGM as well as questions raised directly either from shareholders in the room or by people following us online. This AGM gave rise to a notice of meeting and the convocation published in the legal bulletin, respectively, on the 22nd of April and 6th of May 2026. The notice of meeting was also published in the legal gazette on the 6th of May 2026.
At your disposal here on the desk, we have all the documents and reports submitted for the purposes of the AGM as provided by law. And so far as they've been available to shareholders before the AGM. And in order to leave more time for discussion, we propose not to read these documents. The documents to which shareholders are entitled have also been at your disposal at the head office of the group. These same documents have been sent to shareholders who so requested. Finally, concerning the attendance sheet, this is currently being totaled, but we know as of now that more than 1/4 of the share capital is represented as a result of which the AGM can duly conduct its business.
I also propose to dispense the bureau with a reading of the agenda, which has been sent to you in advance. In a few minutes, I would tell you about the proposed draft resolutions. We did not receive any request for draft resolutions to be included from any shareholders. I'd also like to draw your attention to an important change concerning how shareholders are convened at the AGM. In compliance with law, the company for all AGMs from the 1st of July 2026 can send out convocations by electronic e-mail without any prior authorization.
Next year, we'll be using this to check your e-mail addresses. The documents accompanying your convocation will no longer be sent by post, but will be available online on the company's website. This switch over to electronic convocation will enable you to receive your documents more rapidly and give you access to all documentation available on our digital platform on digital and thus reducing our use of postal services and the consumption of paper.
Thank you, Besma. Martine, I think it's up to you to tell us about the financial results for 2025. Thank you.
Thank you, Sebastien. Thank you, Besma. Dear shareholders, good morning to you all. I'm very happy to be with you again to present the group's results. I'm going to begin with the highlights of 2025. In a geopolitical context that has been unstable with the high volatility of currency, we have for the first or the third consecutive year, produced results that are in line with our medium-term commitments, thanks to the very good performance of our business in the second half year and good control of our costs.
And we ended 2025 with a very good business level in Q4. RevPAR reached 7%, which is our best quarter of 2025 for both divisions. This performance was once again driven by prices and the occupation rate improved by 1%. This enabled RevPAR to post a strong growth of 4.2% higher than the upper end of the bracket of our guidance, thus confirming the advantages of our geographic and sectoral diversification. Revenue growth of our hotels was driven by business clients, but also leisure clients. They proved to be very resilient. The net unit growth accelerated to 3.7%, in line with our forecasts with a record number of openings, 24,000 rooms no less in Q4.
The pipeline progressed at a sustained pace by over 10% with signatures up 28%. That is a sliding annual rate, which confirms our ability to increase the net unit growth in the medium term. So this is part of our medium-term growth. The revenue of management and franchise rose 6% at constant exchange rates by comparison with the previous year, reaching a total of EUR 5.64 billion. Recurring EBITDA rose 13% at constant exchange rates, rising to EUR 1.2 billion, which is above the higher end of the bracket of our guidance.
The operational leverage was solid with an improvement of 100 basis points in our EBITDA margin. We also saw our reported EPS rise by 16%. That's our adjusted earnings per share. Available recurring net cash flow reached EUR 632 million. That's a conversion rate of 53%. And finally, another year of high returns to shareholders totaling EUR 743 million, which is a yield of -- the equivalent yield of 6.5%. Let's now move on to the P&L. We decide that from 2025, we would introduce 2 new indicators, the adjusted net income and adjusted earnings per share, adjusted EPS because we feel that these indicators give you a more coherent, more legible, understandable understanding of our performance.
The adjusted elements are as follows: other income and expenses, share of profit and loss arising from minority shares in Essendi, which is mainly the losses and gains on disposal of assets. In 2025, we achieved an adjusted net income of EUR 504 million, up 19% on the previous year and an adjusted EPS of EUR 1.84, that's per share, of course, up 16%. In 2024, we had a calendar that was favorable to the payment of our hybrid coupons, which had an impact of 8 basis points on the earnings per share of 2025.
Let me now draw your attention to the highlights of the profit and loss account. Other income and expenses totaling a loss of 63% included the booking of a provision for commitments made in a joint venture, but also expenses relating to the transformation of our technological platforms and the restructuring costs. Depreciation and amortization down slightly to EUR 330 million in 2025, and our share of equity affiliates totaled EUR 7 million, mainly Essendi, whose net income totaled EUR 3 million in 2025 after EUR 184 million in 2024, period during which substantial capital gains from the disposal of assets.
The increase in net financial expenses were due to a higher level of debt, a slight increase in the average cost of debt at 3%. In addition, 2024 saw favorable exchange rates with a benefit of EUR 16 million. Tax burden was contained and down substantially. In 2024, we had an exceptional tax burden of EUR 24 million due to the restructuring of the group into 2 divisions. Minority interests were stable at EUR 50 million. We now take a closer look at our balance sheet and the return to shareholders. We continue to manage our debt wisely. In 2025, we issued 2 senior bonds for a total of EUR 1.1 billion, with a maturity of 8 years.
As a result, the average duration of our debt was lengthened by an extra 7 months to total 4 years with a well-balanced maturity profile and well-contained cost of debt at 3%. The return to shareholder, as you can see on the slide, shows regular yields and progressing over time. Over the last 3 years, we have paid a total of EUR 2.1 billion to our shareholders. That's an average aggregate yield of 34% -- I should say an aggregate yield of 34% since January 1, '23. So we finished the year with a good performance, as you can see on the screen, that is perfectly in line or even better than our medium-term commitments, but higher than the guidance we gave in February for 2025.
I'd now like to move on to the performance in the first quarter 2026. The strong dynamics we observed in Q4 of 2025 continued into the first quarter of '26 with higher RevPAR and good performance in all our regions up until February. This bears witness to how attractive our brands are and how strong our diversified portfolio is. Despite the conflict in the Middle East, which affected our performance in certain countries as early as March, RevPAR in the first quarter grew by a good 5.1%, driven by an increase in the occupancy rate and a 3% occupancy -- a 3% price effect, I should say.
The RevPAR in March was positive at 1.6%. The net unit growth on a sliding average achieved 3.8% and the pipeline was also up over 10%. As for revenue, management and franchise progressed 8.3% at constant exchange rates, in line with the combined growth of RevPAR and the net unit growth. The group's revenue increased by 2.3% at constant exchange rates and by 3.8% on a like-for-like basis. In a more difficult and more uncertain macroeconomic and geopolitical context, we remain focused on compliance with our commitments as notified to you at the -- in February 26.
On the 1st of April, we announced the signing of a memorandum of understanding concerning the sale of our stake in Essendi for a maximum of EUR 975 million, including EUR 675 million to be paid immediately upon the signing of the transaction. On the 2nd of April, we launched the first tranche of our share buyback plan worth EUR 225 million, a total share buyback plan of EUR 450 million. The impact of the conflict in the Middle East has been mainly felt in the United Arab Emirates, which represents 3% of our portfolio. Saudi Arabia and Egypt are resisting well and demand in other regions has remained good.
That said, we are keeping a close eye on how the conflict is developing and have taken measures to contain our costs in order to limit the impact of the conflict on our financial statements. Moving on to RevPAR in Q1 2026 by division. PME posted very strong growth at up 5%, 4.5%. Prices were up 3% and the occupancy rate was up 1%. Europe and North Africa saw its RevPAR increase by 2.7%, mainly driven by the occupancy rate. France and the U.K. posted similar growth to the fourth quarter of 2025. In the Middle East and Africa, Asia Pacific, RevPAR was up 5.5%, mainly driven by price increases.
As for the Americas, Americas recorded yet another very good quarter with RevPAR up 9.1%. As for Luxury & Lifestyle, RevPAR grew by a very good 6% Prices rose on average by 4% and the occupancy rate also rose by 1 percentage point. The Luxury segment continues to perform extremely well with RevPAR up 6.8% in Q1. The Lifestyle segment saw its RevPAR rise by a very good 4.2%. This segment was more affected by the conflict because of its geographic mix, even though we've seen traffic redirected and demand redirected towards Egypt and Turkey.
Let's move on to the breakdown of our hotels portfolio. PM&E saw its net unit growth progressed by 3% over the last 12 months and its transition towards franchises saw 53% of its hotels under franchise. That's up 2 percentage points on the first quarter of 2025. As often the case in the first quarter, the rhythm was moderate in the first quarter. The pipeline continued to accelerate, up 12% over the last 12 months, largely driven by Middle East, Africa and Asia Pacific. Luxury & Lifestyle accelerated its net unit growth by 8.8% over the last 12 months.
The growth of the Lifestyle network was extremely dynamic, boarding on 20% increase over the last 12 months. Let's now look at the share price of our company. After a very good 2025, the share price was severely affected by the conflict in the Middle East in proportions that are well in excess of the weighting of this region in our portfolio. The reassuring publications of Q1 enabled the share price to pick up, but performance is still volatile and affected by developments in the situation in the Middle East. By way of conclusion, the good performance of 2025 enable us to propose for your approval a dividend of EUR 1.35 per share.
This is a 7% increase on the previous year, and it's perfectly consistent with our policy of paying out a dividend equal to 50% of the net recurring available cash flow. Thank you for your attention. I now give the floor back to Sebastien Bazin for the remainder of the presentation. Thank you.
Thank you very much, Martine. Let's zoom out a little bit. There are a number of themes that I would like to explore with you. And this is probably the most important theme. Why am I saying that? On the 16th and 17th of March this year, I was in the Middle East at a time when it wasn't a very popular destination because Dubai, Abu Dhabi, Doha and many other cities in the Middle East were being hit by missile strikes. And yet that is the time we chose to meet our teams there. We have nearly 50,000 artists working in the Middle East.
So, it is in times of crisis that it is most important to go talk to your employees, talk to them, engage with them and extend your warmest thanks to them. That was not my only reason for going to the Middle East. Now all of our teams were gathered at the 25Hours Hotels, which is one of our managed hotels there. So the other reason why I was there is because I wanted to learn more about the risks, the decisions that needed to be made and also who are the governments that can best help us, the United Arab Emirates, Qatar and the like.
So this was a very powerful and busy time. We got to meet members of the government, and they thanked us for being there. They thanked us for always keeping our door open. And also, they gave us a very deep sense of strength and resilience. We sense great wisdom, a great vision and an amazing ability to bounce back. Not too much anxiety. Clearly, our discussion partners wanted things to go as well as possible. So I got back there last week. I got to meet with some of the teams again. So I believe that I show you this slide every single year -- well, every single year over the past 12 years.
So international travelers, how many people cross borders to find out more about new countries, new cultures. And of course, they need a place to stay because they're not home anymore. So they could spend some time at an Airbnb or on a friends catch. So we're now back to 1.5 billion. And we're headed towards 2 billion international travelers. There's one thing we don't know. How steep is this slope. See here in red, the impact of the Middle East and the conflict there in 2026. But without this scenario, we would see 5% to 6% growth per annum in terms of international traveler numbers. Now on the right-hand side, you see something that's really interesting, a metric of the impact in Iran and the Middle East, I'm not forgetting Israel and the U.S.
Now the first block called the world. In December 2025, Oxford Economics, a third party expected 8% growth. This was scaled back by 2 points, which makes sense from 8% down to 6%. If we look at who benefits. And if we look at the losers, well, Europe is going to benefit. We're looking at a jump from 6% to 8%. We're seeing this in bookings this summer in a number of countries, particularly in Southern Europe. North America, 0 impact. This doesn't come as a surprise. The U.S. is far removed from the conflict in the Middle East or very few people are going to switch destinations. Latin America, same thing. They are far removed from the Middle East.
Asia, a slight dip because of the systemic impact on oil. Air travel is more and more expensive. plane capabilities have been scaled back. So the main beneficiary when it comes when it comes to Asian destinations is Vietnam contrary to Thailand. Thailand is in distress. Africa, 7%, now moving closer to 8%. So are the main African countries that are winning Morocco and Egypt. Those countries are expecting to fill up their capacity. So we have a strong presence in Morocco and have a growing presence in Egypt.
So in both countries, we are the leading hospitality operator. Africa, 7%, 8% growth. I was there last week as well. This continent is extremely complex, but there are countries such as Nigeria, Senegal or Rwanda, who are now -- who now have growing appeal as destinations. Now there are countries where expectations of increased growth are now turning to a downward shift. And if the war were to stop now, we would see a dip of 32%. If it stopped later, the situation will be much worse. So every year, we show you photos, pictures, openings in our various hotel ranges, we are very happy that we have a new hotel in Celvy.
Hamilton is a brand beautifully managed by Mood and her teams. It's a boutique hotel. It's very cozy. Usually, we're looking at existing hotels and they need support from big brother from the Accor Group to beef them up. So -- and Civil Marlow is a local but well-known brand in Australia. We opened it up in Sydney. We have a Mercure hotel in Vietnam. We have an Astel hotel opening up in Belgium, Movenpick in Greece. Also, we worked hard to kickstart our business in Greece, and we're happy we did that 2 years ago because, like I said, Greece now is a sustainable winner. And we have a new Novotel in Dubai in the United Arab Emirates.
So if I were to talk to you about L&L, Luxury & Lifestyle, I would talk to you about the new Raffles in Santos. We have the historical Raffles in downtown Singapore, one of the top 5 hotels in the world, all brands combined. Well, its little brother is in -- is just 12 minutes away in Singapore. We have a major owner that opened it up there, mostly Villas. -- high luxury villas. We were a little concerned that this would overshadow the older brother, which is 140 years old. This hasn't happened at all. So the Fairmont Hotel in Prague, probably the most beautiful hotel in Prague at the moment. We trusted it to the Fairmont brand. I strongly encourage you to go. And we have a new hotel in the
Philippines, which I don't know yet, the 25Hours Hotel in Sydney. It's the first time that the 25Hours brand is moving to Asia. It started in Hamburg. It grew its presence in the Middle East. It's a huge success in Dubai. And for the first time, it's moving to Australia. So 10 such openings in Asia Pacific. So Emblem in Copenhagen is the new boutique hotel brand, high luxury brand usually in the hands of rich families. It's a legacy that they seek to protect. They invested quite a bit in it, and they needed help in terms of distribution. And our latest opening dates back to 12 days ago, the Delano iconic Adeco Hotel on Miami Beach. It reopened 2 days ago, huge success after 3 years of work by the owner.
So this is a very attractive brand. It's very attractive to many of our owners, and you will find this brand in many different capital cities across the world. So a lot of you are French, and I would be remiss if I didn't spend a minute or 2 on this amazing launch. The Orient Express ship I will show you 2 videos. The first one is really short. It's about the launch on April 24, less than a month ago in Saint-Nazaire. And while I keep talking, you will see a number of photos of the inside of this ship. But I will continue talking so that we don't spend too much time on this. Roll video, please.
[Presentation]
Why am I showing you this film? Well, the main reason is that we -- it's a huge source of pride for all of us. We were so proud on April 24 at the launch. It was a solemn time the government was represented by Catherine Chabaud, Minister of the Sea and all of the prefects were there. It's unprecedented in terms of innovation, in terms of artistry, in terms of technology. This reminds me of the Concord in the late 1960s or even the France cruise liner. Not since then has France built such a huge facility, which now applies the oceans of the world.
It's a mixture of artistry, technology, commercial excellence and operational excellence as well. It took 24 months to build it between the first steel cutting operation and the actual launch. So over the past 2 weeks, since the launch in Saint Nazaire, I would say that it is important. It is important for a French group such as ours, but it wasn't just us actually. LVMH was there as well. We have a Franco Swiss partner as well. It was important for us to show the French flag and to also showcase French fine dining, French craftsmanship and also have French offices there to basically showcase French innovation.
So these opportunities are few and far between. And it is the Accor Group that was the artisan, the architect of this opportunity. It surprised everybody that we were able to go so far so high so quickly while keeping things under control. So we will show you additional pictures. This ship is difficult to see. It's in Marseille today. Tomorrow, it will be in Saint-Tropez because it's been registered to the Marina Saint-Tropez. And the first customer privatized it for the next weekend between -- and will travel from Saint-Tropez, Portofino in Cain. So I suggest you keep watching those beautiful pictures on the screen while I continue with my slides.
All right. When it comes to the loyalty program and the partnership program, it's important to talk about that because it is probably one of the top 3 growth engines. We changed the name of this program. Now we called it Accorhol program. So over 110 million members. So basically, an additional 15 million to 17 million new members every year. Before the launch, only 3 million or 4 million new members back between 2010 and 2019. At the time of the launch, we had 20 different partnership agreements. This program will create about 3x more customer returns. If you have a loyalty card, you're 3x more likely to come back to our hotels. And so you come in more often and you stay longer.
And that's good. That's good because they get to spend more, an additional 10% per night. So this means additional revenue for the Accor Group. So this program grows by 45% a year, 36% when it comes to our loyalty recognition, and we have partnership revenue. I can't give you the exact figures because of the competition with our American friends, but revenue and cash from this partnership has already tripled. And we signed a new agreement 10 days ago. We have a common app, a joint app, digital app with Uber Transport in 6 countries, and we're just getting started.
Now let me take you on a trip. Let me discuss our first growth engine, and that's our employees. We've been calling each other hardest. And I love that name for us. 380,000 employees across the world today, 100,000 new hires in 2026, which is on a par with 2023, 2024, between 90,000 and 110,000 new hires per annum. I'd like to remind you that we shed between 60,000 and 70,000 employees every year. They go off to greener pasts and do other things with their lives. And this means we have to hire between 50,000 and 70,000 new people for the new hotels that are opening. So do the math.
If you look at that last box, 62% of group employees do not have a higher education rather beyond their high school diploma. So basically, Accor is the school of life and 100,000 people per annum and 2/3 of them never got a secondary education, and they get to learn a trade instead. So this is the hallmark of our group. This is the meaning that we breathe into our work every day. And this is a message that I'd like to hone every single year. Since Paul Gerard, we've been encouraged to be bold -- so responsible hospitality, Caroline will tell you more about that, everything we're doing in terms of sustainable development.
And we wish we could listen to them more often. And I know that you will show the same amount of passion and generosity. Let me wrap up on our priorities. I don't just mean my priorities. I mean the group's priorities that I have the honor of leading. Many different priorities, which should come as no surprise. They're pretty much the same as what I tell you every year, what we've implemented since 2023, 2026, 2027. So rigor and discipline, we have to execute the strategic road map, maintain our financial discipline as approved by the Board of Directors.
So financial discipline is even more important today. Martine will tell you more about it also. when you don't have sufficient revenue, you have to cut down costs. That's what I mean by financial discipline. We've announced an MOU. We need to see it through, and we need to bring in cash so we can generate sufficient returns to shareholders. Now India will be the top hospitality market in the next 15 to 20 years. It was the U.S. for 20 years and then Europe and then China. Now it's India's turn. And we're spending a lot of energy working with the right partners in India.
We'll tell you more about it over the next few months. Ennismore is a nugget. We're deploying it. It is the fastest-growing segment. I'm talking about lifestyle here. So we need to ask and answer the right questions so we can move faster with this company. AI must be intelligrated. It's quite a challenge. It's important in terms of streamlining and also generating economies of scale, ensuring data reliability and accessibility. AI is all good. But there may be downsides when it comes to employees, jobs.
And so we may need to ask employees who may be made relevant because of AI to actually spend more time front-facing with customers. Now none of this will come as a surprise to you. Now I don't think this is going to take a whole lot of time. But let me tell you how much I love AGMs. I just love Annual General Meetings. Why? Because it is the only time a year when we get to meet the owners of our company. It is the only time where you get to ask questions, and I get to answer them. Questions about where we're headed and how are we moving forward and what kind of resources we have available, a host of other questions.
But this is also an opportunity to explore different themes, themes that are important to the group. The sequence of it, the timing of it must be perfectly under control, and it's something that we need to discuss. And there is one topic that doesn't feature into this road map, not because it's too, not at all. It's probably one of the most important topics for discussion for me and for the group alike. I'm talking about succession planning. who will take over from me? Fear not there's nothing to worry about. Now let me be clear. I was clear with the Board of Directors and the Board was equally clear with me, this will be my last term.
And because it will be my last term, and everybody agrees with that, now is the time to get to work. Now it is the time to lay the groundwork in terms of succession planning. It's important to talk about succession. It's talk about to -- it's important to agree or not on the profile of my successor, find the right talents. We have many talents in this company. We need to grow those talents. Upskilling is absolutely key. And the Board of Directors will have the final say. We may be able to find additional talents outside the company. But let me tell you, let's turn this hurdle into an opportunity.
This is the time. This is the opportunity for the group to ask itself the right questions, do it in the right order in full transparency. The decision will not be mine. The Board has final say, and it's a good thing. This is probably the biggest responsibility Board could have, finding the next leader of the company that they are in charge of. So what's the top priority? That's what it is because it is the CEO that will chart a course and have his strategy or their strategy approved by the Board. So let's not fear. Let's have an open discussion. But there's one thing that is absolutely important. I'll still be around tomorrow. I'll still be around tomorrow morning.
And this means that as we discuss succession planning, we should also continue to manage our day-to-day, execute our strategic road map, make the right decisions regarding Ennismore, deploy our business in India. So the 2 go hand in hand. The earth doesn't stop spinning. We will not stop making the right decisions, and we will keep putting our heads together and do it openly. And we're working under the aegis of the Board and the VP of the Board as Lead Director. And because she's right here with me, and she spent a whole lot of time over the past 6 months.
I'm talking about Isabelle Simon. Many thanks, Isabelle, for all your hard work for spending so much time working for this company. Thank you. Thank you to all of the various committee chairs, including Bruno Pavlovsky, who's in charge of the appointments and Committee and all of the directors. Please understand us. These discussions are taking place at Board level and only at Board level with support from external consultants whenever necessary. We've needed external consultants in the past before. And I will chart a course, and I will make sure we reach our destination. Thank you so much.
Dear shareholders, I'd like to begin by talking about an issue of capital importance. This is our indefectable rejection of the sexual exploitation of children. In March 2026, Accor was campaigned against by a speculative American fund called Grizzly Research. Their report implicated our group in the field of sexual exploitation of children. Confronted by these allegations and in compliance with our deepest commitments, we took action immediately and transparently. We implemented a disciplined and detailed process to assess our protection systems. We -- our objectives, our goals were twofold.
First of all, to use an internal audit to check the content of the allegations leveled against us by the Grizzly Research report. Secondly, we appointed an independent adviser, internationally renowned advisers called -- good Corporation, who are specialists in business ethics in order to conduct an external audit. The target was to review the robustness of our prevention procedures and the fight against secret exploitation at group level. We needed to review every stage of the customer experience, including areas not covered in the report to ensure that our arrangements are completely efficient.
This approach, I think, bears witness to our commitment to guaranteeing a safe and protective environment for one and all everywhere where Accor has operations. The outcome of this internal audit confirmed that there is no systemic deficiencies in our existing procedures. I'd like to clarify a few matters concerning the report and the reality of how things happen in our hotels. Contrary to what the initial report claimed, our audit revealed a sales reply without specifying the necessary prerequisites. It was only in the case of 12 hotels out of 197. This figure, I think, shows that there is a gap between the allegations and the reality in the field.
Furthermore, I think it's essential to point out that the initial report focused solely on requests for proposals. These are price requests. No stay, no reservations were made or confirmed according to these tests. Internal audit also highlighted major methodological biases in how the results were interpreted. For instance, discussions were cut short voluntarily by hotels when there was anything suspicious about requests or anything demanding any requests required the presentation of identity papers and proof affiliation. These are areas that were counted as final acceptations by Grizzly.
Finally, sending out simple price lists, which does not in any way guarantee availability or a booking were also interpreted in the same way by Grizzly. This shows that our teams are alert and that our procedures, though maybe they get improved, but do not have any systemic shortcomings. In order to complete this internal audit, we also called on the expertise of good Corporation, which is an independent specialist in the field of business ethics. Their audit was highly rigorous. The target was to confront our procedures with the operational reality, covering a representative sample of 255 hotels across 56 countries using 4 different common booking methods, e-mail, telephone, online reservations using Accor and using third-party platforms.
This audit also included visits to 88 hotels in 16 different countries among our key markets. The audit enabled us to identify areas that could be improved upon and the concrete application of our procedures and more specifically, a commercial proposition without warning signals were sent by 25 hotels, all means of communication combined. The implementation of our Watch program, which is our vigilance program proved to be variable from one country to another and depending on how the hotels were operated. Finally, 9 hotels did not react to warning signals and 12 hotels took measures that were deemed insufficient. We are taking these observations very seriously and we will fully include them in our plan of action.
On the back of these audits, Accor is reasserting, restating its commitment to fight against the sexual exploitation with children. These concrete measures, which I'll explain, once again reflect our commitment to providing a safe, protective environment in all our establishments, while continuing to play an active role as a leader in the global fight against this problem. These measures are articulated in 3 main areas. First of all, we are making our training courses more operational, reinforcing the fact that these training programs will be compulsory to ensure that all our employees take part in the program.
They include practical cases that enable staff to identify, manage and signal or notify suspicious situations. They cover the whole customer experience to show that every point of contact will be once again an area where we are very watchful. Secondly, we're setting up a stricter legal framework and follow-up framework. This means that we will be more demanding in our standards in our brands, in our contracts with our owners. We are also going to intensify the way we monitor hotels who do not abide by Accor's standards in this field, applying sanctions that are clear and well applied.
Finally, we are reinforcing our coordinated approach with industry and the NGOs. For instance, we're working hand-in-hand with ECPAT, which is an internationally recognized organization, but with professional associations like the AHLA and the WSHA as well. This cooperation is essential if we are to share best practices to raise awareness and work together. These measures, which are part and parcel of our approach to human rights are also proof of our deep and sustainable commitment to the protection of children and responsible hospitality.
We will be doing this to fight against every form of exploitation. I'd now like to take time to share with you the progress made in 2025 in the field of the environment and social aspects. Our sustainability strategy is based on 4 pillars. First of all, to anticipate for the future. This means working hand-in-hand with owners to anticipate climate risk, implementing standards for renovation, more responsible renovation, continuing to decarbonate while reducing our consumption of water, energy and waste. Secondly, to activate the potential of every single town with a great focus on human rights, ethics, diversity and training. The third pillar consists in making the customer experience more meaningful.
And finally, to work with our ecosystem, including our suppliers and local communities. These commitments have generated outcomes, and I'm very happy to share with you now. We have not only reached, but we've actually exceeded all our goals, which is, I think, evidence of the very strong dynamics in our group. For instance, we've reduced our water consumption by rental room by 5%, which was in excess of our 4% target. The proportion of eco-certified hotels reached 57%. That's in excess of the 55% we are hoping to achieve, which confirms Accor's position as a leader in the field of sustainable labels. We've also reduced food waste to 149 grams per client. And 41% of the women in management positions.
This is evidence that we have throughout the world in all our hotels. This progress, I think, has also been acknowledged by key players in the field of finance who have, I think, paid tribute to our achievements in climate -- our CDP score has improved from C to B. At S&P Global, we have improved by 11 percentage points to 63 out of 100, which enables Accor to join the Dow Jones Best-in-class World Index for the very first time, ranking us among the 10% most efficient companies in the world. We can claim this level of performance now because Accor sustainability is a fundamentally collaborative approach in-house. First of all, thanks to the Heartist Volunteering Program launched in March 2025.
We've carried out 1,800 voluntary assignments with local associations, ranking Accor among the really good performers in the market in this field. On the client side, we have mobilized clients directly via a loyalty program, which has enabled us to raise over EUR 500,000 for environmental and social causes. And finally, decarbonization would not be possible without our suppliers. We are working with some very large groups capable of investing in this transition, but also with a very large number of small SMEs, local SMEs. In 2025, we accompanied over 1,000 suppliers in their efforts to reduce carbon emissions.
The commitment of our entire ecosystem is there. The challenge is now to accelerate it in order to reach a new milestone. We are preparing this new stage for 2030 and the name is Hosting Change. This is a very simple conviction in Accor. We are not withstanding or subjected to transformation. We are taking them on to appropriate them. This is in the continuity of what we've done in the past with a rollout on scale from 2027. Thank you for your attention, and I'm delighted to have had the opportunity to come and talk to you and do the same again next year.
Thank you, Coline. Let's give the floor to Besma on the issue of governance.
Thank you, Sebastien. Thank you, Coline. We're going to begin with the composition of the Board. which is currently comprised of 13 directors, including 2 representatives of our employees. 55% are independent and 64% are women on our Board of Directors. This year, we'll be reviewing the term of office of Anne-Laure Kiechel and Bruno Pavlovsky, respectively, Chair of the Audit and Risk Committee and Chair of the Nominations and Compensation Committee Iris Knobloch term of office is about to expire. At the end of today's AGM and subject to approval of the resolution resolutions, the number of directors will be 12, including 2 representatives of the employees, bringing the number of independent directors to 60% of the total.
Let's now review the work of the Board. This year, the Board met 8 times in all with an average participation rate of 85%. This year, it authorized the share buyback program and various projects, in particular, the launch of the sale of Accor's participation in Essendi. As you know, the Board of Directors is supported by 5 specialized committees. First of all, the Audit, Compliance and Risk Committee, which met 4 times in 2025 with a participation rate of 100%. This committee prepared the annual and half yearly accounts, but also reviewed the sustainability report, the implementation of the compliance program and the various measures taken in the field of cybersecurity.
The Nominations and Compensation Committee met 4 times with an attendance rate of 79%. It reviewed various projects, acquisitions and disposals, in particular. The International Strategy Committee met twice in 2025 with an attendance rate of 100%. In particular, it reviewed the geopolitical situation and the impact of the situation on the group. Finally, the ESG Committee met 4 times during the year with an attendance rate of 79% on average. This committee reviewed the ESG commitments of the management and reviewed the group's CSR policy, the Commitments Committee met 4 times during the year with -- I propose to show you a short video by Bruno Pavlovsky, the Chair, who is unable to attend today and who will be reporting to you on the findings of his committee. Thank you for your attention.
Ladies and gentlemen, dear shareholders, as I am unfortunately unable to be with you today, I'm very happy to be able to talk to you by video to present the work of the Nominations and Compensation Committee as well as the compensation of the corporate officers. During the 2025 fiscal year, the committee's work focused on 3 main areas. First of all, in the field of governance, the committee reviewed the criteria for director independence, discussed the diversity policy and debated the results of the evaluation of how the Board and its committees function.
Secondly, concerning appointments, the committee reviewed the composition of your Board, its committees and recommended the renewal of the term of office of Anne-Laure Kiechel, who is Chair of the Audit, Compliance and Risk Committee as well as the renewal of my own term of office. We are both qualified as independent directors. The committee also conducted an in-depth review of the succession plan for directors and for the Chairman and CEO. Third area concerning compensation. The committee determined the levels of achievement of Sebastien Bazin's performance objectives for 2025 and reviewed the compensation policy concerning him for 2026.
I will now present the items submitted to you for your vote. Information regarding the compensation and benefits paid or granted to all corporate officers during and in respect of the past fiscal year and more specifically, on the compensation and benefits paid during the past fiscal year or granted in respect of the same fiscal year to our Chairman and Chief Executive Officer, Sebastien Bazin. These are 2 votes known as the ex-post say-on-pay votes. Concerning directors' compensation, in 2025, a total of EUR 1,371,689 was distributed among the directors based on their attendance at Board and committee meetings.
Regarding the compensation of our Chairman and CEO Sebastien Bazin fixed compensation remains unchanged since January 2016 at EUR 950,000. His annual variable compensation was determined based on the extent to which the objectives we jointly established were met. As a reminder, the quantitative objectives were the current EBITDA, free cash flow, net growth of the number of rooms as well as 3 ESG criteria, namely reduction in water consumption, the percentage of company-owned, managed and franchised hotels that were eco-certified; and thirdly, the percentage of women holding positions at least equivalent to the level of Vice President according to the group's internal classification.
In addition, there were qualitative objectives related to communication and the implementation of our '25-'28 road map as well as talent development. After the committee assessed the level of achievement of each of these objectives, -- the Board of Directors set Sebastien Bazin's variable compensation at EUR 1,556,577 gross, representing 111.2% of the reference amount of EUR 1.4 million. The maximum, may I remind you, is set at 150% of this reference amount. Your Chairman and CEO was also awarded performance shares in 2025 in accordance with the compensation policy, subject to a holding period and performance conditions described in the universal registration document that you have had the opportunity to review.
In addition, as part of the ex anti say-on-pay process, you are asked to vote on the compensation policy for corporate officers for the coming year. Concerning the compensation policy for directors, it remains unchanged for 2026. Concerning the compensation policy for our Chief Executive Officer, I would like to emphasize that the Board has engaged in an active dialogue with shareholders since the last AGM and that their comments have been taken into account. As a result, it has been decided to adjust the 2026 compensation policy in certain areas, namely fixed compensation for 2026 will remain unchanged once again, as does the reference amount for variable compensation of EUR 1.4 million.
As a reminder, variable compensation may range from 0% to 150% of this reference figure depending on the achievement of performance targets. Quantitative objectives, which represent 80% of the variable compensation are on the one hand, financial, that's EBITDA and free cash flow and nonfinancial, namely network growth and 3 ESG criteria reflecting the group's priorities, the reduction in water intensity, the percentage of subsidiary managed or franchised hotels that are eco-certified and finally, the percentage of subsidiary managed hotels that have conducted analysis of compliance with accessibility criteria.
The qualitative objectives, which account for 20% of the variable annual compensation are based on changes in the organization and work methods with a view to supporting the strategy of accelerating franchise growth and developing top leadership. Concerning the long-term variable compensation of Sebastien Bazin. Sebastien Bazin is eligible to receive performance shares representing up to 280% of its gross annual base salary. structure of performance criteria has changed in 3 ways for 2026 in direct response to shareholder expectations. Firstly, the weighting of total shareholder return, that is relative performance of Accor's share price compared to a peer hotel index increases from 20% to 30% in return.
The weighting of the current EBITDA or recurring EBITDA condition reduced from 40% to 30%. And this rebalancing strengthens the alignment of long-term compensation with shareholders' interests. The second change is that the trigger threshold for meeting the current or recurring EBITDA and free cash flow conditions increases from 75% to 90%. The maximum achievement threshold for recurring EBITDA conditions raised from 102% to 105%. This plan is thus more demanding. Finally, the third change, in exchange for this increased requirement, more stringent requirement, the maximum vesting period is raised from 130% -- vesting percentage is raised from 130% to 150% for all conditions.
Final vesting may thus represent up to 150% of the number of shares initially granted, which preserves the incentive aspect of this mechanism. Just for the record, the 5 performance criteria for long-term variable compensation are as follows: recurring EBITDA, which is now at 30%, down from 40% in 2025; free cash flow, which remains unchanged at 20% the reduction in greenhouse gas emissions at 10% the percentage of women in the, what we call VP population and above, 10% and total shareholder return with a weighting of 30%, up from 20% the previous year.
Finally, in response to requests from shareholders, the Board has sought to establish more specific guidelines for the exceptional bonus. This bonus would only be payable in the event of a major transformative transaction that increases value for shareholders. Its cap has been raised to 100% of the total target annual short-term compensation as fixed and reference variable components. If applicable, this would be communicated and explained to shareholders. The Board has sought to make a relevant compensation tool aligned with shareholders' interests yet again.
Ladies and gentlemen, dear shareholders, as you can see, your Board has taken steps to update the compensation policy of our Chief Executive Officer, taking into account feedback from our shareholders with a constant focus on aligning our actions with your interests. Thank you for your attention.
Thank you, Bruno. I no other... Bruno has probably listened to us in the U.S. if he is awake at this hour of day, let me just say a word about something who's been alongside us in the Board of Directors for 13 years and who's listening to us, too. This is Iris Knobloch. Iris was the Vice Chair, also a senior independent shareholder. Iris has been with us virtually since I was appointed as Chairman and CEO.
She's done everything. She's been terrific. We've been very assiduous. In fact, she has brought a very international prism to Iris is Americo, German has lived in Britain. She's a lawyer by training, brought a lot of discipline to our work. But she's also given us a different view of the world of cinema, music, the media -- as you know, she is the very happy President of the Cannes Festival, where she has been appointed as President, as I've said. So I think she's sorry to leave us. And I'm very sorry that she's no longer alongside us, but I think it was the right time for her and maybe for us after 13 years. And I'd like to extend heartfelt thanks to Iris for everything she's done. Let's now hear from our statutory auditors.
Thank you, Chair. Ladies and gentlemen, dear shareholders, good morning. On behalf of the statutory auditors, Price PricewaterhouseCoopers and Deloitte, I am pleased to report on our engagement for fiscal 2025. Our reports on the parent company consolidated financial statements as well as the related party agreements that you will find in the notice of meeting. All of our reports can be found in the URD for fiscal 2025.
The page numbers are displayed on the screen. As is our want, I suggest that I simply summarize the main items. Regarding our report on the financial statements, I'd like to remind you that the goal of our engagement is to obtain reasonable assurances regarding the fair and true representation of the facts, making sure that there are no material abnormalities. We looked at the different businesses and the group's international organization. We verify not just standard operations and also one-off items, and we have implemented due diligence in accordance with applicable French standards.
We have shared our findings with the financial departments of the different entities as well as the group's finance department during our regular conversations. We have reported on how we've organized our work and our findings to the Audit Committee as well as the Board of Directors of your company. Let me start with the report found on Pages 489 prepared in accordance with French GAAP. We have certified these accounts without any reservations and no technical observations have been made in terms of the ANC 2002 regulation.
Now evaluation of equity securities is a key item of our audit, and we've included in our reports our various due diligence work. With regard to our report on the consolidated financial statements in accordance with IFRS as adopted by the EU, which you can find on Pages 455 to 458. -- no reservations and no observations. Intangible assets and evaluation thereof is a key audit matter. And therefore, we have described in our report specific verifications performed on this issue. Lastly, we made sure that the management report does include the information as required by the law. We have also issued a special report on related party agreements found on Page 379 to 381 of the URD.
We have not been notified any related party agreement to be submitted to the approval of this AGM. Our report also includes related party agreements whose performance continued on through 2025, which had already been approved by previous AGMs. With regard to implementation of the CSRD directive, we also have issued report on sustainability. This information can be found in Chapter 3 on corporate social responsibility in the URD of the company. This report can be found on Pages 290 to 293.
On the basis of the verifications made, we have not found any emissions, inconsistencies or material errors in terms of compliance of the -- in terms of the compliance of Accor with applicable law in terms of double materiality requirements and also sustainability presentations and also the sharing of metrics in connection with the EU Taxonomy. On the basis of such verifications, we have no material misstatements to report. So there is, however, one observation, but this does not challenge the findings of the report. We simply like to attract the readers' attention to the uncertainty intrinsic to food waste. You will find this information in the URD. Ladies and gentlemen, dear shareholders, thank you very much for your kind attention.
Thank you, Julian. Well, you get more applause than some of us. Without further overdue, handing over back to Besma, who will present the draft resolutions.
Thank you, Sebastien. I will now walk you through the resolutions submitted for your approval, after which we will move on to the Q&A session. Resolutions 1 to 3 relate to the approval of the parent company and consolidated financial statements for fiscal 2025, together with the appropriation of earnings and the payment of a dividend of EUR 1.35 per share. Resolutions 4 and 5 concern the renewal of directors' terms of office. As we said before, shareholders are being asked to renew the mandates of Anne-Laure Kiechel and Bruno Pavlovsky, both of whom are considered independent directors.
Resolutions 6 to 9 relate to the remuneration of corporate officers. Resolutions 6 and 7 concern the so-called expost say-on-pay votes relating to the 2025 remuneration of the directors and of Sebastien Bazin as presented by Mr. Pavlovsky. And Resolutions 8 and 9 seek your approval of the remuneration policies applicable to the Chairman and CEO and to the directors for 2026. These are the ex-anti say-on-pay resolutions. So Resolution 10 asks shareholders to acknowledge the conclusions of the statutory auditor's special report, which confirms that no new related party agreements were entered into during the year and identifies those entered into in prior years that remained in effect during 2025.
Resolution 11 seeks to renew the authorization, allowing the company to implement a share buyback program, including for the purpose of share cancellation. The authorization would cover up to 10% of the share capital at a maximum purchase price of EUR 80 per share. Finally, Resolution 12 relates to powers for formalities. Thank you for your attention. Thank you very much.
Thank you Besma. Let's start the Q&A session, one of my favorites. Let's start with written questions. Yes. So these are questions received in writing. This is a quick reminder that I'd like to make for the people in attendance or whoever wants to ask questions online. In order to ensure smooth operations, please state your name before asking your question. Shall we start with the number of shares -- how do you want to do this? All right.Let's turn to the questions from the Shareholder Advisory Committee. What measures have you put in place to mitigate the cyber risk of data theft? Well, what kind of measures have we implemented? We have an important committee in the hands of Helene Auriol-Potier and they're looking at the cybersecurity situation and all governance issues. We have an annual audit that we perform internally. It is verified every 2 years by a third party. And we have a cybersecurity team that works 24/7. They work day and night. And this came as a surprise when I met them the first time. Part of their job is to actually attack us.
So basically, they're attacking -- they're trying to breach the company's own cybersecurity system to make sure there are no loopholes and no way in for black hat hackers. So to patch the holes before they are exploited by foreign mlevalent actors. Potential ways in could be the booking system or the loyalty program. So whenever a hole is detected, we try to patch it up. So Alix Boulnois is in charge of distribution, is in charge of IT as well. And the Board is reminded of that twice a year at the very least.
More often when additional work is necessary. It is probably one of the most significant risks that we've mapped, and we need to make sure we do enough. We have allocated resources. The team is in place to ensure proper cybersecurity and the report to the management team as well as to the Board of Directors. We have a crack team. Let me tell you, I've been here 12 years, and I hope that nothing will change. knock on wood, so far, no major threat. Well, we haven't failed to contain any major threat. And there are many threats. And that's why we need to work on this 24/7.
Second question from the Shareholder Advisory Committee. What are the group's expectations regarding the development of the new Emblem and Orient Express collections? Well, expectations are high, as always. And whenever we do something, we try to do our absolute best, but these are 2 different case scenarios. The Emblem collection is the crown jewel that we were missing. We needed an iconic brand. So very often, these are dream hotels, small castles older structures that belong to rich families who never thought of hyphenating their name with a hospitality brand. So we want to make sure that the locations identity remains unchanged.
But via this Emblem connection, those families know that they're protecting the legacy, the nature, the identity of the hotel, and they are protected by this Emblem collection. So there's only 30 to 60 hotels. We'll never have as many as 150, 160 hotels. Now the Orient Express collection is very different. We bought this brand 7 years ago. We have a partnership with the LVMH Group, and it is the epitome of travel luxury since 1883. So this is a broad ranging, a very deep brand. It addresses train enthusiasts, travel lovers, Lalique lovers, people who are -- who have a passion for perfume fragrances, yachting. So we are growing all out. over the next 5, 7 years, we have regular exchanges with LVMH.
And every time we agree on the new direction. So we are very proud of La Minerva. It's a beautiful hotel that opened up just last year in Rome. We're also very proud of the Palazzo Dona Giovannelli, which opened up last month in Venice, huge success. We're very proud of La Dolce Vita in Italy, and we're busy renovating the original Orient Express train from 1908. We own 17 cars, which will be entirely overhauled updated and the train will be available between the end of '27 and the beginning of '28.
Thank you, Sebastien. We have also received a number of written questions, which will post -- we will post the answers on the company website. Let's take 2 of the many questions received. One question from Jean-Mate. As part of developing its luxury activities, is Accor planning to assign Orient Express Resources to helping to showcase the fine dining and other tourism assets of underrepresented regions. Not so far. It's probably a laudable goal. There are many beautiful landscapes in regions and hot beds of fine dining in France.
But let's focus on our core business. Let's continue overhauling the 17 cars. We have a business model. But our business model is different than simply hopping from one European capital city to the next. So maybe in the future, but not right now. And also nudge nudge, wink wink, there are people who are really good at that. [indiscernible] has the answer to your question. And we designed a train, which will explore French culture and fine dining, and we wish them every success. The management team and the Board, do they still believe in standardized AB-style hotels what's -- what are the highlights for 2025? And what about your prospects for the upcoming years? Well, 2 main figures I'd like to share with you because we don't talk about it enough.
First figure, easy to remember, ibis, Novotel, Mercure accounts for about 50% of the group's total number of rooms. And also, that's the whole group's history. That's what helped the group diversify and branch out. So 1/3 of new openings worldwide belong to those brands, ibis, Novotel, Mercure. So it's the mainstay of our growth and has been since the beginning. Those countries that have little or no hospitality structure who have an emerging middle class, the need low-income and mid-scale, mid-level hotels. That was true for Latin America and Europe also in the 1980s. It was the case in China. It is the case in India and will be the case in Sub-Saharan Africa.
So it's a market segment that helps us to grow faster and helps us to grow the easiest in regions of the world such as developing countries. Now let's take questions from the audience.
My name is [indiscernible]. I'm an individual shareholder. Thank you. This beautiful presentation is a journey through the world of luxury. I look forward to seeing your prospects, your outlook materialize. I enjoyed hearing about your plan, but I do have a question of a financial nature. I noticed a dip in investments. I'm also seeing increased debt. I would also like to thank you for your TSR performance. So when it comes to those adjustments, are we seeing less D&A? Are we seeing less investment? That's my question. But many thanks for your TSR policy.
Thank you. I'll ask Martine to answer that question.
Well, in 2024, we had the Paris Olympics where we amortized broadcasting rights. Not that we've reduced our CapEx is actually up, but 2024 was a year where that was exceptionally high because of the Paris Olympics. That's the explanation. As for the level of debt, well, the way we manage our debt is on the basis of a leverage. And our leverage is at 3, which is unchanged by comparison with 2024. So our debt has not progressed any more rapidly than other criteria. In fact, approximately 7% of the capital is returned to shareholders every year in the form of dividends or share buybacks.
But because of the cost of debt, cost of debt is much lower than we expected than the yield you expect on your investment. So we can give you 6% to 7% of the value of the company every year. And with additional debt, we can pay the debt that we've decided to pay out.
Number 4, please. Yes. The gentleman with the cap.
Good morning, and thank you for your presentation. Congratulations on the Orange Express, by the way. I have 2 questions. Would you...
I'm Sebastien Bazin.
What's your name Ali [indiscernible]. So thank you for everything. I have 2 questions. Firstly... You get about 80% of recurring phone calls at reception. What do I mean by recurring calls? Well, these are requests of all sorts, very varied. But secondly, your RevPAR is approximately 29%, as you explained last year. I get the impression that this percentage could be substantially improved. we're talking about AI, artificial intelligence. What's your take on the do you have a chatbot, but also digitalization among clients and the people in different hotels without losing that human touch. So if you could give us your take on that. Secondly, I have a start-up that's less than 2 months old.
I visited various hotels and I've met a number of different hotel managers. And I have to say they're very interested in doing a pilot test. That said, they have told us that our start-up or our module, as we like to call it, for it to be for it to be implemented within Oracle Hospitality. That's what we call the Oracle Hospitality Integration platform. I say this because you're undergoing a deep transformation with Opera. Would it be possible to have maybe 10 minutes with possibly Mrs. Benoit, my IT manager and myself. Would it be possible to have 10 minutes to present this module and maybe be referenced.
We have one hotel already running a test for us in the north of France for the last 48 hours. It's a very hot off the press. But I'm hopeful that by August or September, we could expand that. I see you haven't come by chance.
So what we'll do is, as you're here, we will introduce you to -- I don't think Alix is here today. I think she's traveling, but we will introduce you to a member of Alex's team. And you're right, we're undergoing a deep change in our booking system, of course, as we announced on -- with our friends at Amadeus, we are changing a lot of our technological tools. Now without going into your particular case in point, but what I can tell you is that you have mentioned something very relevant, artificial intelligence.
AI is not going to change everything. But we'll probably change maybe half of the so-called admin and repetitive functions. It's true of review management. It's true of accounting. It's true of taxation. It also applies to HR. So AI will enable us to be more efficient. to have better, more reliable training programs and make better decisions. That's the good news. But AI is also going to change our customer relations. What we did on Google with Keywords will now happen on what we call user generative content. This is what people say about you, what people feel about your brand.
And our customers of this -- at least half of our customers will ask the chatbot, where should I go on holidays? 2 children, 2 parents, where should we go on holidays? They're going to ask ChatGPT, Gemini or others. Here's my budget. I want sea front, I want good food. I have my 2 children aged, whatever. What are the destinations you would recommend what hotel brands would meet my requirements. And of course, the chatbot will have all your former data. So we need to be present on those technological tools because they're going to be a formal prescription. The tools that still cost, you have to subscribe to them. So there was a time when we used to buy keywords when moving on to something more sensorial, and we have to be there.
So we're running tests with just about everybody. If anything, we're ahead of the curve. But as I said, it's in our interest to be ready, and we are. We're prepared to adapt. The only area, probably the most difficult one to manage is not the benefits of the tool. I think that's been self-evident. It's the impact on the group's employees. We and my colleagues all need to be on board with AI without resistance. These are tools that exist and that are going to invade us. So we have to be prepared for that. We're going to see how we're going to have to move the lines. This is something that we're perfectly -- have been perfectly open about for 1.5 years. I apologize if my reply was a little bit lengthy, but that's what I wanted to say.
I'm an individual shareholder. Thank you for your presentations. All interesting, of course, but 2 things I'd like to mention. You talked about the acceleration of Ennismore. Could you tell us a little bit more about Ennis Mall? Secondly, on Egypt, I'm pleasantly surprised to hear that the bookings are good for the next few months. It wasn't what I heard from -- this might give some country where I've spent 4 years of my life. But on the Egypt, could you tell something about the end of the whole cataract and Winter Palace, these emblematic hotels that are Ennismore.
Okay. Ennismore more is the segment with the highest growth in the group. Ennismore more has 17 brands, Mondrian, SLS, SO, managed quite independently with 2 head offices in Dubai and London. Its growth is accelerating in Asia, but also in the U.S. It's a very refined, very complex segment because over 50% of the revenue stems from food and beverage. 80% of people come just to dine because they live nearby. So this is aimed at international, regional and even local people. So it's a complex combination, hinges largely on the attitude of employees, the design, the way the space has been orchestrated. That's a very significant part of our thinking. We have a crown jewel in our hands because I think we understood this segment before others.
We're ahead of the pack, particularly with the American players. It's essential that we endow Ennismore with further means to accelerate the market share it has, particularly in the U.S. and elsewhere. So the management of Ennismore has asked us to step up the pace. We're prepared to do that. We need to find the best possible answers to help develop Ennismore, develop and sustain its future. So working in 2 -- we have 2 members on the Board of Directors of Ennismore and on -- we have 2 of theirs on our Board at Accor. So -- moving on to Egypt. I know you lived there, but the part of Egypt that is expanding most rapidly is Sharm El Sheikh.
That's where there's more and more hospitality capacity despite the conflict between Israel and Gaza, which is only 240 kilometers away. And despite that, the hotels are always full. These are all-inclusive hotels in which we are very, very good, thanks to the Ichthys brand. These are people who come from abroad, mostly from Northern Europe and Eastern Europe as well with all-in packages. They don't know what they're paying for the hotel, what they're paying for the flight, but it's an all-in package. These are loyal customers that keep coming back for the gastronomy, for the seafront and for the sun.
These are people who need to be catered for. And at Accor, we've opened 4,000 rooms in Egypt. And of course, safety and security of our employees are essential. But you're right. That's not true of Cairo, for instance, but it is true of [indiscernible]. Finally, with the -- all Act and Winter Palace in Luxembourg, it's a sad situation. This is the end of a contract. We've been together 25 or 50 years. There was a call for tenders as often happens at the end of a contract. We were in the -- shortlisted, but we didn't win. We were not prepared to pay the same amount as Mandarin to be awarded the contract.
The economic reality didn't justify it. So it's a sad situation because there were 2 jewels in the crown, but the economics were not right.
Good morning Anabel Jones.I'd like to know what your projects are for India.
Well, we have huge projects for India, which I hinted at earlier on. It will take a long time to tell you what we intend to do, but it's easy to grasp this. In India, we have what we call 5,000 hotels with more than 20 rooms. In India -- in China, rather, the figure is 50,000. So with no doubt, we have more hotels in Europe than in India. We've been in India for 25 years. I don't think we gauge the dimensions properly. We decided to enter into a partnership with a well-known company called InterGlobe. InterGlobe is the founding shareholder of India, which is the biggest airline in India with a market share of 62%.
So together, we've decided to put all our eggs in one basket, not the airline, of course, but we do have a stake. But the teams from InterGlobe and Accor will work together to develop our 48 brands with specific case of Fairmont Raffles. All others will be master franchises in India. It took us 25 years to open 70 hotels. Since that decision less than a year ago, we now have 70 hotels in the pipeline. So we've doubled the last 25 years in the space of 6 months, and our intention is to be one of the leaders in India over the next 20 years. For that, we needed to trust our Indian counterparts rather than send European expats. They are better than us in India.
To my left, #3, I think. And after that, we'll have 3 or 4 minutes left. Well, then very briefly.
Good morning. Abdu Belgum, my name. I've come to this AGM because I have a message that has been well thought through. First of all, this is about governance. I'm a historical witness to my thoughts for Paul Dubrule and Gerard Pelisson. This is a governance problem. It's a statutory problem, by the way. Nobody is indispensable. Chairman Gerard Pelisson used to say the things that I've shared with you. He used to say that at a turning point, and when we know there's going to be a deep changes in our industry, which is the biggest industry in the world in terms of employment and wealth with over 10% of global GDP.
Accor is way behind the top 10, yet we are ranked seventh surrounded by giants, China, the U.S.A., among others, Intercontinental, among others. I believe that the energy that's been deployed at the group service, and I'm not a partisan supporter of Sebastien Bazin. I am a supporter, but maybe I'm speaking with a certain degree of wisdom when I say here at today's Annual General Meeting of Shareholders, let's avoid the dogma. We're not in Africa where we need to impose repetitively somebody for that person to continue to be the leader. I'm a simple shareholder and with freedom of mind, and I would like to say to ask everybody here to think.
But why not? So far, he has announced in a very subtle way that this was the end of his term of office, which he announced beforehand. In a violent and brutal geopolitical environment, which will have implications at all levels, in particular, in our industry, would it not be an idea to at least consider is to consider with a view to all these upcoming events that will create so much turmoil, and I can guarantee you that. because when you live in a world where you're listening to people all over the world, when we're talking about education and training, I think it would be a mistake not to think and review certain statutory dogmatic positions. Thank you.
I'm going to answer you with a lot of sincerity. The upheavals you're talking about exist. The decisions to be taken through the -- maybe there are turning points. But for the right decisions to be taken and implemented, it takes time. I had time on my side for 12 years. I thought about this group. I increased the number of brands from 13 to 48. We became #1 everywhere, except in China and the U.S. We've ventured into segments where nobody expected us. And we did that because I had time on my side. I time on my side and I had the trust of the majority of shareholders and the Board of Directors. You need time. I would not have time on my side if I were to stay.
And I'm sure that within the group, you will find somebody who is -- will better than -- be better than me in having time on his side. Let me add to that. I'm not the person with the best understanding of the technological world. I understand it, but I'm not capable of anticipating it. I hope that my successor will have a much better grasp of the world of technology and that, that will enable him or her to take the right decisions. So there's no question of stepping backwards. But thank you for your question. And I do not for second want anybody to take this group down a different route than the one we've taken.
Thank you for your question. Maybe we can leave it at that for the questions. It sounds a bit like a funeral. I'll be here until May 2028. If we find the right person beforehand, if the Board of Directors finds the right person beforehand, maybe we can conclude my term of office, but we have time. Okay. Let me thank you all for attending. Let me thank you all. It's good to see you, and we'll see you again next year. Sorry, yes, we've got a few resolutions to vote.
Okay. Of course, we have a vote. My apologies. Besma, you have the floor for the resolutions, all yours.
Before proceeding to the vote on the resolutions, I would like to provide the shareholder participation figures for this AGM. 6,383 shareholders are present, represented by proxy or have voted remotely, representing a total of 11,182,000 shares out of the 284 million, approximately, shares are carrying voting rights of a quorum, therefore, stands at 81.68% and the meeting is duly constituted and may validly conduct its business.
As you know, shares that have been held in registered form for more than 2 years benefit from double voting rights. I would also remind you that abstentions as well as blank or invalid ballots are not counted as votes against the resolution and are excluded from the vote count. Finally, in accordance with the applicable requirements, shareholders were able to vote on resolutions either remotely or online, 6,161 shareholders representing 161 million. 612,000 representing that many voting rights chose to vote using these methods.
In light of the presentation already given, we propose that the meeting waive the full reading of each resolution. And before we begin the voting process, I would like to draw your attention to the electronic voting system that will be used during the meeting. We invite you to watch a short instruction of video before voting commences.
[Presentation]
Now let's proceed with the vote on the resolutions. Resolution 1, approval of parent company financial statements for fiscal 2025. Please vote.
[Voting]
Time's up. Resolution carried. Resolution 2, approval of consolidated financial statements for fiscal 2025. Please vote.
[Voting]
Time's up. Resolution carried. Resolution 3, appropriation of earnings for fiscal 2025 and determination of the dividend. Please vote.
[Voting]
Time's up. Resolution carried. Resolution 4, renewal of Anne's term of office as a Director of the company. Please vote.
[Voting]
Time's up. Resolution carried. Resolution 5, renewal of Bruno Pavlovsky term of office as a Director of the company. Please vote.
[Voting]
Time's up. Resolution carried. Resolution 6, approval of the information on the remuneration of all corporate officers referred to in Article L. 22-10-9 of the French Commercial Code. Please vote.
[Voting]
Time's up. Resolution carried. Resolution 7, approval of the fixed variable and exceptional components of the total remuneration and benefits paid or awarded to Sebastien Bazin, Chairman and CEO in respect of FY 2025. Please vote.
[Voting]
Time's up. Resolution carried. Resolution 8, approval of the remuneration policy for the Chairman and CEO. Please vote.
[Voting]
Time's up. Resolution carried. Resolution 9, approval of the directors' remuneration policy. Please vote.
[Voting]
Time's up. Resolution carried. Resolution 10, acknowledgment of the special report of the statutory auditors on related party agreements governed by Articles L225-38 and related provisions of the French Commercial Code. Please vote.
[Voting]
Time's up. Resolution carried. Resolution 11, authorization granted to the Board of Directors to trade in the company's shares. Please vote. Resolution carried. Resolution 12 powers for formalities. Please vote.
[Voting]
Time's up. Resolution carried. All of the resolutions have been approved. Thank you very much.
Thank you so much, Besma. For real this time, many thanks to all of you for being here. We look forward to seeing you again next year. And we look forward to continuing the discussion with you kind sir, on your start-up companies. And we're looking forward to seeing you all again. And please don't switch to other brands, stay with Accor. Thank you.
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Accor — Shareholder/Analyst Call - Accor SA
Accor — Shareholder/Analyst Call - Accor SA
Accor AGM 2026: Starkes 2025, Dividendenerhöhung und Buyback, Essendi‑MOU, verstärkte Governance‑ und Schutzmaßnahmen.
Hauptthemen: operative Erholung (RevPAR, EBITDA), Essendi‑Verkauf, Aktienrückkauf, Nachhaltigkeit, Kindes‑Schutz, Nachfolgeplanung.
🎯 Kernbotschaft
- Operative Lage: 2025 lieferte eine deutliche Erholung: RevPAR (Revenue per Available Room) +4,2% über dem Guidance‑Oberband, Q4 besonders stark; recurring EBITDA €1,2 Mrd (+13% cfx), adjusted EPS €1,84 (+16%).
- Kapitalrückfluss: Dividendenvorschlag €1,35/ Aktie (+7%) und ein €450 Mio. Rückkaufprogramm (erste Tranche €225 Mio.) zur Kapitalallokation.
- Risikomanagement: Geopolitische Einflüsse (Naher Osten) belasten Kurs, Management betont Kostenkontrolle und operative Maßnahmen.
🚀 Strategische Highlights
- Netzwerkwachstum: Netto‑Zuwachs ~3.7–3.8% und Rekordöffnungen (24.000 Zimmer in Q4); Pipeline +10–12% YoY, signierte Projekte +28%.
- Marken & Expansion: Fokus auf Ennismore (Lifestyle) beschleunigen, Ausbau in Indien via Master‑Franchise mit InterGlobe; Ausbau von Premium‑Kollektionen (Emblem, Orient Express).
- Loyalty & Digital: neues Loyalty‑Programm (Accorhol) >110 Mio. Mitglieder, Partnerschaften (u.a. gemeinsame App mit Uber) und AI‑Tests zur Effizienzsteigerung.
🆕 Neue Informationen
- Transaktionen: MOU zum Verkauf der Essendi‑Beteiligung bis zu €975 Mio. (€675 Mio sofort zahlbar) angekündigt.
- Kapital & Finanzierung: Start des Rückkaufprogramms (€450 Mio.) und Emission von €1,1 Mrd Senior‑Bonds; durchschnittliche Fremdkapitalkosten ~3%, Laufzeit ~4 Jahre.
- Governance/Komps: Überarbeitetes Vergütungsmodell: höherer TSR‑Anteil in der langfristigen Vergütung, strengere Schwellen für EBITDA/FCF‑Targets.
❓ Fragen der Analysten
- Reputationsrisiko: Grizzly‑Vorwürfe zu sexueller Ausbeutung: interne Prüfung und unabhängige Audit (Good Corporation) ergaben Einzelfälle; verpflichtende Schulungen, Sanktions‑ und Monitoring‑mechanismen angekündigt.
- Digital/IT: Cybersecurity (24/7 Team, Pen‑tests, Board‑Reporting) und Technologie‑migration (Opera/Amadeus) sowie AI‑Chancen/Personalwirkung wurden vertieft.
- Marktsensitivität: Fragen zu Ägypten/MENA‑Auswirkungen, CapEx‑Level versus Verschuldung und zu Ennismore/Indien‑Wachstumsplänen wurden gestellt; Management blieb konstruktiv, lieferte konkrete Aktionspläne.
⚡ Bottom Line
- Fazit: Aktionäre sehen ein operativ starkes 2025 (recurring EBITDA €1,2 Mrd, adjusted EPS €1,84), klare Rückflussmaßnahmen (Dividend €1,35, Buyback €450 Mio.) und aktive Portfolio‑/Governance‑Schritte. Kurzfristig bestehen geopolitische und Reputationsrisiken; mittel‑ bis langfristig bleibt Wachstumsträger Franchising, Ennismore und Indien. Beobachten: Abschluss Essendi‑Deal, weitere Buyback‑Ausführungen, Nachfolgeprozess und Umsetzung der Schutz‑/Compliance‑Maßnahmen.
Accor — Q1 2026 Earnings Call
1. Management Discussion
Welcome to the Accor Q1 2026 Revenue Presentation. Today's conference will be hosted by Martine Gerow, Group CFO. [Operator Instructions] Now I will hand the conference over to Mrs. Gerow. Please go ahead.
Good evening, everyone, and thank you for joining Accor's first quarter trading call. And so I'll start with the highlights on Page 3. So we entered 2026 keeping pace with the fourth quarter of 2025 with RevPAR in the mid- to high single digits and all regions performing well through February, which demonstrates the attractiveness of our brands and the strength of our diverse portfolio. Despite the conflict in Iran, which impacted our business starting in mid-March, in some of the GCC countries, we delivered a strong RevPAR in the first quarter, and we picked up the pace on net unit growth.
Q1 RevPAR rose a solid 5.1%. March for RevPAR remained positive at 1.6% despite the Iran conflict with all the regions, again, except some of the GCC performing above our expectations. The performance in the quarter was mostly driven by price for about 2/3 with occupancy rate improving by 1 point. From a business versus leisure, standpoint, individual business and group leisure were the most dynamic segments in the quarter.
Net unit growth reached 3.8% on a last 12-month basis. That's up from 3.7% at the end of 2025. Pipeline continues to grow at a healthy double-digit growth, plus 10% in the first quarter on an LTM basis and that is consistent with our goal of accelerating NUG towards the higher end of our 3% to 5% midterm guidance.
Turning to revenue. Management and franchise revenue grew at 8.3% at constant currency, which is in line with the RevPAR plus NUG growth algorithm. Group revenue increased by 2.3% at constant currency and 3.8% at constant scope and constant currency. And as always, we remain laser-focused on meeting our commitments in what is certainly a tougher macro and geopolitical backdrop.
On April 1, we announced the signing of an MOU on the sale of our stake in Essendi for a consideration of up to EUR 975 million, with EUR 675 million to be received upfront and up to EUR 300 million in earnout in subsequent. Having cleared the insider information pursuant to that transaction, we launched on April 2, a first tranche of EUR 225 million of the EUR 450 million 2026 share buyback program. The impact of the conflict in the Middle East is so far mostly felt in the UAE, which accounts for 3% of our network. Saudi and Egypt are holding up and demand in the other regions remains healthy. Nevertheless, we're closely monitoring the conflict and have already taken measures to both minimize the impact of our results but also redirecting traffic towards the higher-growth market.
Let's now turn to Slide 4 and Q1 RevPAR by division. Starting with PME, which posted a very resilient RevPAR growth of plus 4.5%. Rate was up 3%, and occupancy rate was up 1 point at 62%. ENA posted a solid 2.7% RevPAR. That's an acceleration from the fourth quarter of 2025, and that was driven by occupancy and exceeded our expectations for the first quarter with France and the U.K. posting growth in line with the fourth quarter. In France, Paris grew RevPAR in the mid-single digit, demonstrated the continued attractiveness of the destination and the province was also solid. In the U.K., demand remained solidly in the low single digit in both London and the region. In Germany, RevPAR turned slightly negative over the quarter with demand highly correlated to events and fair activity with the calendar that was weaker in the first quarter.
In MEA APAC, Q1 RevPAR rose 5.5%, nearly all driven by rates. The impact of the conflict was again concentrated in the UAE in March. Southeast Asia accelerated in the first quarter with RevPAR in the high single digit as Thailand and Indonesia returned to positive territory, bouncing back from last year's demand softness. Singapore and Japan also posted solid RevPAR growth. MEA posted a positive mid-single-digit RevPAR growth overall in the first quarter with March RevPAR turning negative in the high single digits. UAE was down high single digit in the first quarter, while Saudi remained positive. Pacific maintained its strong momentum with a high single-digit RevPAR growth in the first quarter. China continues to sequentially improve, posting a negative low single-digit growth in the quarter as our portfolio in China is mostly eco mid-scale. Americas posted another strong quarter with RevPAR up 9.1%. The areas mostly driven by Brazil, as you know, which continued to post low double-digit RevPAR growth in the period.
Turning to Luxury & Lifestyle. RevPAR growth was a solid plus 6% with rate up 4% in the first quarter and occupancy up 1 point at 61%. Luxury continued to outperform in the segment with first quarter RevPAR at plus 6.8% with rates up 5% and occupancy up 1 point, with all brands exceeded our expectation in the first quarter despite the slowdown in March. Demand was particularly strong in the Americas and Europe. Lifestyle grew RevPAR by 4.2% with rates up 4% and occupancy flat. This segment was more impacted by the conflict given the geographic mix, although we have started seeing some demand being redirected to Egypt and Turkey in late March and early April. Lifestyle collective hotels posted a high single-digit RevPAR growth in line with the fourth quarter of 2025.
Turning to Slide 5, which breaks down our hotel portfolio and pipeline by division. PME sustained its 3% network growth on an LTM basis in the first quarter. and continued its move to franchise with 53% of its portfolio franchise in the first quarter, which is up 2 points from the first quarter of 2025. As usual, for first quarter, Q1 '26 pace of opening was moderate, but included 2 notable large openings in Saudi Arabia in March. Pipeline continued to pick up pace, up 12.4% on an LTM basis, mostly driven by the MEA APAC region. Notable signings included the Grand Mercure in Phu Quoc in Vietnam and ibis Bradfield City Hotel in Australia. The M&F revenue per room was stable in The quarter at EUR 1,200 per room.
Luxury and Lifestyle accelerated its network growth at 8.8% on an LTM basis with both segments picking up pace from last year. benefited in particular from the lower churn as we expected. To note that lifestyle network growth approached 20% on an LTM basis in the quarter. Pipeline for Luxury & Lifestyle grew 3.7% and stands at 44% of the network, which is up 1 point from December 2025. And the M&F revenue is also stable at EUR 4,000 per room. At group level, therefore, NUG reached 3.8% on an LTM basis, which is again slightly above where we finished the year. Conversions represented 67% of opening in the first quarter, again, demonstrating the strength of our brands and geographies. And for the group, again, the pipeline was up double digit at 10.3% in volume, with again a record level of signings in value in the quarter.
Now let's turn to Slide 6 with revenue by segment. As always, you will find the details of the revenue by segment and by division in the appendix as well as the press release. The group's revenue reached EUR 1.313 billion in the first quarter, up 2.3% at constant currency versus prior. The reported decrease at minus 2.7% is negatively impacted by FX, notably the U.S. dollar, which represents about 50% of the FX impact in the quarter but we also had a negative scope effect of 1.4% from the disposal of our Paris Society, festive and events businesses. And so on a like-for-like basis, revenue in the quarter was up 3.8%.
Management & Franchise revenue grew by 8.3% at constant currency, again, in line with the expected algorithm from RevPAR and NUG. Revenue in hotel assets and other was down 4.4% at constant currency. The solid trading activity in Australia and Brazil within PME was more than offset by the disposal that I just referred to as well as the lower activity in our recast restaurant portfolio in Dubai, obviously, highly impacted since the beginning of the content. If we exclude the disposal, hotel assets and other revenue on a like-for-like basis, at constant scope and constant currency was up 3.3%.
SMDL, which stands for sales, marketing, distribution and loyalty, revenue was up 6.2% at constant currency and to note that we had an exceptionally strong first quarter last year. Reimbursed costs are flat. And as a reminder, this is absolutely a pure pass-through with no impact on EBITDA.
Turning to Management & Franchise on Slide 7. Again, plus 8.3% in the first quarter. Thanks to a strong performance in Luxury & Lifestyle, as you can see here, it was 15%, we were able to absorb in the first quarter the impact of the flip to franchise in PME as well as a more prudent approach to incentives. As for M&F fees, incentives accounted for 31% of our fees in the quarter. PME Management & Franchise revenue was up 4.3% at constant currency. The distortion is mainly related to the switch from management franchise contract, which impacted the first quarter by about 1 point. Now that is half of what we had experienced in 2025, where the impact was 2 points and in line with what we had shared with you, but also a more prudent approach to incentives given the uncertainty around the Middle East. Luxury & Lifestyle M&F revenue grew at 15% at constant currency. That's in line with the growth algorithm from RevPAR and NUG and the cautiousness or prudence regarding the development of the conflict and therefore, incentives was offset in the quarter by some termination fees.
And to conclude this presentation and before we move to Q&A, on Slide 8, our business weathered the storm in the first quarter, thanks to the resilience of our portfolio and an excellent start of the year. Outside of the UAE, the demand was solid in March and trending in line with actually January and February. Clearly, the situation is very fluid, but the demand remains structurally healthy. And just to note that more recently, schools have reopened in the UAE and air traffic is also increasing in the GCC.
In light of the situation, nevertheless, we have reacted very quickly, both redirecting our investments towards more supportive markets and active beginning March, a group-wide profit protection plan to protect margin and to mitigate the impact of lower trading on our EBITDA. We accelerate development in growth markets, notably in India, which you know is a priority market for Accor. And just to share with you that the pipeline in India has gained significant momentum in the last 6 months, with 46 hotels that we have signed or under MOU across the PME and the luxury portfolio in the last 6 months, which is 63% of the existing network in India. So clearly, accelerating the pace of development in a very strategic market.
And finally, as a reminder, we launched the first tranche of the 2026 share buyback on April 2, as I said in my introduction. And I will now turn the floor over to you for the Q&A session.
[Operator Instructions] The next question comes from Jarrod Castle from UBS.
2. Question Answer
Maybe 3 from me. Can you say anything in terms of your kind of medium-term EBITDA guidance of 9% to 12%, if you're still happy with that and what you're seeing at the moment? Secondly, obviously, the pipeline is up, but the portfolio was actually down versus the year-end. Is this just kind of seasonality where there's a lot of churn? Or is there anything else going on? It was only very slightly down, but if you can just kind of give a bit of color why it was slightly down, broadly flat. And then just lastly, you obviously launched the buyback. Can you just give a quick update how much you've done? And should we expect a follow-on sometime in July with the half year results?
Thanks, Jarrod, for your question. So as you know, we do not communicate annual guidance until the July when we release our first half results. So with respect to the midterm guidance for '23, '27, that guidance is still there. And we'll give you more precisions in July. What I will say though is that at this point in time, I'm comfortable with where the consensus is on RevPAR and EBITDA.
With respect to the pipeline, I mean, Q1 is always very soft, right? Because we have very -- as you know, our openings are mostly in the second half, and actually a lot of them are in the fourth quarter. So you always have a very low, if not flattish growth in the first quarter. Actually last year, in the first quarter of 2025, we were negative. And with respect to the buyback, yes, we have started the buyback. And as of so far, we have bought EUR 41 million, which is about 900,000 share at about EUR 44 price. And yes, we have committed to a EUR 450 million share buyback program. And so as we usually do, we tend to do the first half in the first semester and second half in the second semester.
The next question comes from Jaina Mistry from Barclays.
Three questions from me, if I may. The third question is around RevPAR. TUI reported kind of softer summer bookings when they reported yesterday. And I know you said other markets were holding up outside the Middle East, but have you seen any cracks in bookings or in RevPAR in Europe or Asia from your -- on the books? And then the second question is around EBITDA. Just in light of the significant RevPAR downgrade or RevPAR declines in the Middle East, your restaurants are shut. Do you expect EBITDA in H1 to grow?
And then for full year EBITDA consensus. I know you mentioned you're comfortable with consensus. Now I was quite surprised by that. Could you maybe walk us through why you are happy with consensus, where you see consensus and just the drivers of operating leverage, quantify the cost savings. Just help us understand the moving parts here because there are some very big moving parts given geopolitics.
Jaina, with respect to your first question on do we see any cracks in demand? We don't see any cracks in demand. When we look at the -- and as you know, obviously, there's not a ton of visibility with respect to -- given the booking windows. However, when we look at the room on the books, we don't see any crack in demand outside of, again, the Middle East, in particular, the UAE. So the -- actually, if anything, so ENA, I mean, Europe is holding up. Actually, within Europe, we see a pickup in the Med. So Spain, Italy, Portugal, Greece, Morocco is another country where we're seeing pickup.
Similar to TUI, we do see a lower pickup in Cypress, Turkey mainly, but that's a very slight. And again, this is not a -- and this is a very small very small part of our portfolio. But it's minor. It's really flattish to low single digit. But the rest of the ENA and actually ENA overall is a positive in terms of pickup with room on the books. Asia is still performing quite well. America is performing quite well. Canada is really performing very well when we look at the room on the books. And the U.S. is also performing well. So really no cracks in demand.
With respect to the consensus, I think the consensus on RevPAR is 2.3%, right? So if you take consensus plus the consensus on NUG, which is around, I think, 3.9%, that gives you basically a 6% plus total, which should translate into M&F revenue growth. And therefore, given our profit protection plan, which we have, again, initiated in March. So you take a bit lower RevPAR, which is about 1 point, right? If you look at consensus versus the low end of the guidance and you take the profit protection plan, basically, that means that we'll be able to reach that consensus, which is about on a reported basis, I think that's about a 6% growth in EBITDA at current rates.
And then on the question around H1 EBITDA, do you expect that to grow?
We don't guide on H1 EBITDA, but it will be up.
Okay. Would you mind quantifying the cost protection plan?
No, I'm not going to -- I'll just say that given -- I'll tell you that. You may recall last year that we had a profit protection plan, right, that we initiated in the second half. The profit protection plan, we are activating or have activated. We started obviously earlier. So that gives you a sense for what that could be.
The next question comes from Muneeba Kayani from BofA.
Just on the Middle East, so thank you for pointing out March RevPAR. Would it be possible for you to indicate to us what you're seeing in April and May based on your bookings and so far? Then secondly, also on the Middle East, in terms of development activity, what are you seeing right now on the ground? And then just on the kind of the report that was on the hotel network and you'd announced that you'd started internal and external investigations. Is it possible to give a little bit more color on what you've learned so far?
Muneeba, I'll actually start with the last question. So we're still conducting the internal and external investigations. And here we expect to be completed with those investigations sometime in May. And as we communicated, we'll share the conclusions of those -- not just the investigations, but also any actions that we feel we would need to take going forward to reinforce this.
With respect to the Middle East, so what we see in April, frankly, is a greater impact in the UAE because the UAE in March, because basically tourists couldn't come home, the impact was not 100% felt in March. But what we see is we see Egypt and Saudi really holding up to where we had expected them. So it's just really the UAE and the UAE is, obviously, with a lower occupancy rate in the, let's call it, 20% to 30% in April.
Now the good thing is -- or the encouraging thing is that the UAE has -- the Emirates have decided to reopen the school. And we're seeing we're seeing also a reopening of the air space, which should encourage traffic to the region and hopefully through the region as well. And with respect to NUG, I think it's which early to tell whether that will have an impact or not. You should keep in mind that with respect to our openings, they're mostly in Saudi and in Egypt. So we actually have very, very few openings in the Emirates this year. And most of our openings -- actually, most of our openings, 2/3 of our opening are usually in the fourth quarter, and 2026 is no different.
And one thing I also would like to -- maybe would like to point out back to Jaina's question. You have to keep in mind that the activity in the Middle East is the strongest. The big quarters are the first quarter and the fourth quarter, right? So we essentially run through the first quarter. And I think our -- if we assume that the tensions are going to ease sometimes around the summer, then that should protect the fourth quarter in that region.
The next question comes from Estelle Weingrod from JPM.
I've got 2 questions. The first one, there are some concerns on potential jet fuel shortages and potential fly cancellations and so on into the summer. I'd like to know what's your take on this. If we get there, is Europe perhaps more sustained or resilient versus other regions like Southeast Asia? And my second question is on branded residential, given the ongoing events in the Middle East. How likely is it to see some of these projects being postponed?
Estelle, so with respect to the jet fuel shortages, you have to recall that -- when it comes to source of travel or source of traffic, if you look at the Europe region, over 80% is within Europe region. And if you look at Southeast Asia, over 70% is again within the region. So to some extent, that protects us from, let's say, what could happen to fuel shortages or airline prices for that matter. And again, when we look at room on the books in the summer, we're really not seeing any signs of lower demand in any region, frankly, obviously, bar the -- some of the GCC markets.
With respect to the branded residences, again, probably too early to tell. Could there be some of those openings that move into the 2027? Frankly, it's too early to tell at this point. And again, a lot of these are in the fourth quarter. I mean, sorry, in the second half.
The next question comes from Alex Brignall from Rothschild and Co Redburn.
I just have one really on Essendi. Could you just go into a little bit of detail as to where we are sort of contractually with that transaction. I know at the time it was not specifically binding, but if you could talk about where you are, what the things are that need to be completed before we'll get the sort of completed announcement and what you said Q3 for time frame, but whether we would hear anything else before then.
Alex, well, look, we're still in the same place that we were when we released the -- our press release. Obviously, the fact that we released a press release on an MOU was a sign of our confidence in getting that transaction across the line, which we hope to do sometimes with a signed MOU in the -- sometime in the second quarter. And then we'll have to go through regulatory approvals, that should take us in the third quarter.
The next question comes from Sabrina Blanc from Bernstein.
Two questions from my part. The first one is regarding the measures that you have taken. Can you provide more clarity to provide example? And just to understand what you have put in place since the beginning of the year compared to what has been done in the second part of 2025? Because I understood that [ a part of cost ] had been postponed at the time in 2025. And the second question is regarding the switch of hotels from managed to franchise. You have mentioned 1% impact this quarter. Could you go more in detail for the remaining part of the year excluding Essendi? And after that, reminding us the impact for Essendi?
Good evening, Sabrina. Sure. So in terms of the measures, I mean, there's really 2 broad categories, right? One, obviously, measures in the impacted markets. So I would say that about half of the plan is in those impacted markets, and half of the plan is, frankly, in other parts of the group. The measures are very, I would say, similar to what we did in the second half of 2025. So essentially constraining the constraining the cost and constraining the investments. But we are also very careful of still maintaining investments in the markets where we have good demand. And actually, we have redirected some of the investments away from the Middle East into other markets.
With respect to the flip to franchise, we expect about 1 point of distortion in 2026, which is again half of what we experience in 2025, Essendi will not impact 2026, given the timing of the transaction. And as we indicated in the -- I think in the press release, the impact of the move to franchise of the Essendi portfolio is going to be gradual over several years. And again, as we indicated, in -- when we announced that MOU, it does not, in any way, impact our ability to meet our midterm algorithm as it was factored in that algorithm.
The next question comes from Jaafar Mestari from BNP Paribas.
Two questions, please. The first one on Middle East, if you could please recap the current trends. Obviously, March was impacted gradually. Then in April, there's also a positive Ramadan calendar shift, if I'm correct. So for as long as this continues in the current state, what revenue impact you assume for the UAE, please? I heard you say a minus 20% number. I'm not quite sure minus 20%, minus 30%, what you were referencing. And then Turkey and Saudi is it flattish right now?
And then second question, once we have that, your published EBITDA sensitivity, if I'm correct, is EUR 7 million to EUR 8 million for each point of group RevPAR. Obviously, it's a lot more difficult to offset these big numbers and the Middle East has a skew to higher ADRs and to management contracts as well within. Can we still more or less use the EUR 7 million to EUR 8 million? Or can we not use it, but thanks to the profit protection plan we can. What's the logic there?
Sure, Jaafar. So the minus -- so the 20 to 30s that I was referring to is the occupancy rate in the UAE, so in Dubai essentially in April. With respect to the...
Occupancy. And so total RevPAR please will be extremely useful.
Yes, yes, total RevPAR is down much more in the UAE. It's actually -- you're right. I mean KSA, it very much depends on when the Ramadan is. What I will say on KSA, so Saudi, is that the Ramadan activity was as we expected it, and we see the drop-off from Ramadan frankly, as per seasonality. So no change there. Egypt actually, we see occupancy, again, as we expected. There's some redirecting of traffic actually from the lifestyle resorts into Egypt. In Turkey, we haven't talked about Turkey, but actually, Turkey, we're starting to pick up from seasonality, again, as we expect. So it's really the UAE that keeps, let's say, that stays impacted. And obviously, we'll be more in April than it was in March given the timing of the conflict. And with respect to the algorithm, that algorithm is -- you're right, it's an average algorithm, but given the profit protection plan that we have in place that algorithm stands.
Super. So just we don't need to use something different, but equally, we shouldn't double count.
Correct.
EUR 7 million to EUR 8 million and then...
Correct.
The next question comes from Simon LeChipre from Jefferies.
The next question comes from Jamie Rollo from Morgan Stanley.
Two please. First of all, can I just double check in the context of your full year EBITDA commentary that you're still expecting SMDL margins of around 6%. I know they were a bit higher last year, but you're not factoring in a big upward surprise on that line are you? And then secondly, I may have missed it, apologies, are you still expecting net unit growth to begin with a 4% at the full year this year?
Jamie, yes, on SMDL, I confirm that we hold to the 6%-plus margin. And with respect to NUG, as I said, it's really too early to say whether -- because, again, 2/3 of our opening are in the fourth quarter, which is good news. Because hopefully, by then, the tensions will have eased considerably.
Simon LeChipre, [Operator Instructions], please go ahead.
Yes. Three, please. First is the pricing strategy with the rise in oil price and going up. Do you expect the industry to react with some pricing curve to sort of stimulate demand into the summer? Secondly on the Middle East, I think a meaningful part of your hotel asset is exposed to the region with your restaurant business. So can you remind us how much of the division is exposed to Middle East? And my understanding is that the restaurants are still open, but I think there's probably not much activity. So what sort of drop-through from the revenue should we expect? And you're able to reduce your cost base and you get any support from the government? And last one, if you can update us on the FX impact that you expect for the full year?
Simon, so with respect to rates, the only, frankly, rate pressure we see is really in the UAE where rates are clearly down. We're not seeing that pressure elsewhere, frankly. And we're not seeing that as we go into the -- when we look at the summer bookings thus far. In terms of the Middle East, the -- our restaurant business in the Middle East, which is gas is about 10% of the hotel assets and other revenue for the group total, right? So 10% of the group hotel assets and other revenue. And with -- and obviously, this is a business actually that is because of where it's located, which is in Dubai, you can actually take the cost down very quickly because essentially, you can dismiss staff quite quickly as well. Our restaurants are open. Interestingly enough, our restaurant's actually doing fairly well during the weekends. It's a bit slower during the week. But since in the last week or so, traffic has actually picked up in those restaurants because people in Dubai are actually starting to go back into the malls and on the streets.
And with respect to FX, we -- FX seems to be a bit more of our friend this year than it was last year, mainly because of the AUD, Australian dollar, which actually is a bit stronger. And therefore, we expect the FX impact to be less than the EUR 30 million that we had shared with you in February. But assuming that, of course, rates stay at the current level.
There are no more questions at this time. So I hand the conference back to Ms. Gerow for any closing remarks.
Thank you. Well, again, thank you for attending the call, and I wish everyone -- thank you for your questions. And I wish everyone a good evening.
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Accor — Q1 2026 Earnings Call
Accor — Q1 2026 Earnings Call
📊 Quartal auf einen Blick
- RevPAR: RevPAR (Revenue per Available Room) +5,1% im Q1; März noch +1,6% trotz Iran‑Konflikt, Performance größtenteils preisgetrieben.
- Umsatz: Konzernumsatz €1,313 Mrd., +2,3% konstant Währung (like‑for‑like +3,8%).
- Nettowachstum: Net Unit Growth (NUG) 3,8% letzte 12 Monate (LTM); Pipeline +10% LTM.
- M&F‑Ertrag: Management & Franchise (M&F) Revenue +8,3% konstant Währung; M&F‑Revenue/Room: PME €1.200, Luxury €4.000.
🎯 Was das Management sagt
- Profit‑Plan: Seit März aktivierte group‑weite Profit‑Protection‑Maßnahmen zur Margenverteidigung und Kostenbegrenzung; Teile der Einsparungen in betroffenen Märkten.
- Kapitalstrategie: MOU zu Essendi‑Verkauf bis zu €975 Mio. (€675 Mio. upfront + bis zu €300 Mio. Earn‑out); 2026‑Buyback (€450 Mio.) erste Tranche €225 Mio. gestartet, bisher €41 Mio. eingesetzt.
- Wachstum: Beschleunigte Entwicklung in Indien (46 Hotels signed/MOU in 6 Monaten); Fokus auf Franchise‑Shift in PME und Pipeline‑Beschleunigung.
🔭 Ausblick & Guidance
- Mittelfristziel: EBITDA (Ergebnis vor Zinsen, Steuern und Abschreibungen)‑Marge 9–12% bleibt Ziel; Jahresguidance folgt im Juli.
- Kurzfrist‑Risiken: Geopolitik belastet vor allem UAE (April‑Occupancy geschätzt −20–30%); Saudi und Egypt stabil.
- Kapitalmaßnahmen: Essendi‑Abschluss erwartet in Q3 nach Regulierungsfreigaben; Buyback‑Programm läuft (Tranche 1 gestartet, €41 Mio. bisher).
❓ Fragen der Analysten
- EBITDA‑Konsens: Management sagt, man sei mit aktuellem Konsens komfortabel; H1‑Guidance wird nicht separat quantifiziert, H1 EBITDA soll aber steigen.
- Middle‑East‑Impact: RevPAR‑Sensitivität ~€7–8 Mio. pro RevPAR‑Punkt; UAE am stärksten betroffen, kurzfristige Maßnahmen zur Kostenreduktion aktiv.
- Pipeline/Timing: Q1 openings saisonal schwach (öffnungen meist H2/H4); NUG‑Ziel 3–5% mittelfristig, aktuell 3,8% LTM.
⚡ Bottom Line
- Fazit: Accor liefert resilienten Start ins Jahr: solides RevPAR‑ und M&F‑Wachstum trotz regionaler Schocks. Management verteidigt Margen mit Schutzplan und stärkt Bilanz via Essendi‑Verkauf und Buyback. Hauptriskio bleibt die Entwicklung im Mittleren Osten; mittelfristige Ziele unverändert.
Accor — Q4 2025 Earnings Call
1. Management Discussion
Good morning everyone. Thank you so much for joining the year-end release for Accor. So I'm going to start pretty short and sweet, if I may. So you have the first slide in front of you, those looking at us or looking at your screen. Four things, 4 takeaways for the group. The first is we are -- yes, we are happy with the results of the last year. We are certainly overachieving what we expected the last time we've talked in September and end of the third quarter or certainly after the end of the first semester number when we've met physically late July and August.
And we still have the headwinds in so many economies, so many geographies. But yes, we are thrilled with what was achieved by the teams and by the different brands of this company. Why are we believed and happy? I think because we really delivered on what we've been promising to you, which is cost discipline. A lot of it is due to do we have the rigor, do we have the discipline? Do we have the right plan and do we have the right accountability. So the focus on the execution of the plan is something which is extremely important, has been the case for the last 3 years, will be the case for the next probably 10 years and certainly for the next 2 years until the Capital Market Day is finished by '27, which means we're going to have to do another plan way beyond '27 because, of course, it doesn't stop in '27.
The third element here, which is quite interesting is we're getting stronger and stronger and stronger when it comes to signing new partnership and certainly due to the robustness of the loyalty program. All Accor is very welcomed in a numbers of geography. You probably have seen the number with over 15 million new members last year. That 15 million being 12 million the year before, it's probably going to be between 15 million and 20 million this year.
So that program, the benefit of the program, the credibility and authority is immense. And that is true in all geography of this company, be it in Europe, in South America and certainly in Asia. And since you have a very beneficial partnership and loyalty program that, of course, a lot of people want to piggyback and paddle with us on those programs. So you're going to see non-RevPAR revenues increasing year after year, which is what we've been asking for and plan for the last 3 years.
And finally, our is we're doing all this to make sure we have sufficient cash to be returned to the shareholders and all the cash being returned, EUR 743 million, which is 6.5% of the market cap as of the 1st of January last year is what we also promised to you at the time of the Capital Market Day. So everything is really green light, and there's probably a lot of things we're going to be sharing with you over the next 1.5 hours.
So I'll turn it over to Martin on getting deeper on all the different numbers.
Thanks, Sebastien, and good morning, everyone. So I'll start with the highlights. for the full year financial. For the third year in a row, Accor's performance is in line or above its midterm perspectives as announced in June of 2023. And I'm very pleased to report that we have a very strong finish in 2025 with results above actually our annual guidance. We exited 2025 with a very broad-based acceleration in RevPAR and net unit growth, which bodes well for 2026.
RevPAR growth, as you can see here, was an impressive 7%. And actually, that's our best quarter in 2025 on both divisions. The performance was again mostly driven by rates over this quarter, but occupancy rates also was up 1 point year-over-year. This drove full year RevPAR growth to a very solid 4.2% that is above the high end of our midterm guidance and above the high end of our annual guidance, confirming the benefits of our geographical and segment diversification.
Room revenue growth was driven both by leisure and business, which proved remarkably resilient with corporate activity actually picking up speed in the fourth quarter. NUG, net unit growth accelerated to 3.7%, which is in line with the circa 3.5% guidance with a record level of openings in the fourth quarter. Pipeline grew at the very healthy double-digit growth of 10%, with signings up 28% year-over-year, comforting us in our ability to further accelerate the growth of our network toward the higher end of our midterm guidance of 3% to 5%.
Our financial performance for the full year 2025 is in line with our midterm growth algorithm. M&F management and franchise revenue was up 6% at constant currency year-over-year, with total revenue reaching EUR 5.639 billion. Recurring EBITDA grew at 13% at constant currency, reaching EUR 1.201 billion. That is above the high end of the guided range. And operating leverage with a solid 100 basis points improvement in M&F EBITDA margin. And we delivered 16% growth in adjusted EPS. Adjusted EPS is a new metric we will report on going forward and which we believe is a more consistent measure of earnings growth. It is defined as reported EPS, excluding nonrecurring items and S&D contribution, and you will find a detailed bridge between reported and adjusted in the appendix section.
Recurring free cash flow reached EUR 632 million or a 53% cash conversion. And as we heard from Sebastien, we delivered yet another year of strong shareholder return at EUR 743 million, which equates to 6.5% of the market cap. That brings the total shareholder returns in the last 3 years to EUR 2.1 billion.
Let's now turn to the fourth quarter RevPAR on Slide 7. TME posted a very solid RevPAR growth of 5.8%, mostly driven by pricing, as you can see here. In the quarter, rate was up 5% and occupancy was up 1 point at 68% ENA rebounded in the fourth quarter with a RevPAR growth of 3.3%, equally driven by occupancy and rates. Our 3 biggest markets, which are France, Germany and the U.K. were all positive in the quarter. The region also benefited from the very good results of our winter sales activity, which reflects the continuous appetite for travel.
In France, Paris rebounded in the fourth quarter with an excellent month of December and growth in the mid-single digit for the quarter. The province delivered growth in the low single digits. In the U.K., the rebound we observed in the third quarter was sustained in the fourth quarter with RevPAR growth in the low single digit. In Germany, RevPAR was back in positive territory in the mid-single digits after 3 quarters of negative growth. In MEAPA, the fourth quarter was up 7.6%, bouncing back from a softer Q3. The performance is driven by rates, while occupancy decreased, although that is related to China exclusively. If we exclude China, occupancy was up 2 points and RevPAR was up 10.4% in that region. MEAT continued to be a strong growth drivers with all large destinations, including Saudi, Dubai, reporting RevPAR growth in the mid-teens in the quarter. Southeast Asia is back in the mid-single-digit territory, Singapore, Japan and India posted high single-digit growth and performance in Indonesia and Thailand sequentially improved, although still negative in the fourth quarter.
Singapore benefited from a positive calendar event with the F1 and Japan posted solid growth despite the lower inflows from China. Pacific continues on its strong momentum with a double-digit RevPAR growth in the fourth quarter, driven by price and occupancy. China continues to sequentially improve, but still posted negative mid-single-digit growth as our portfolio in China in PME is mostly EcoMI. Actually, we saw an almost neutral RevPAR for the full year in our luxury portfolio for China with the fourth quarter that was up 6% for the luxury. Americas posted double-digit RevPAR growth with the Q4 up 11.7%.
In addition to what has been consistent supportive demand, Brazil benefited from the COP 30 conference, which was held in November in Belem, where we have 8 hotels. If we turn now to Luxury & Lifestyle, RevPAR growth was 9.5%. That is the strongest quarter of the year for Luxury & Lifestyle and is driven by rate and occupancy. Rate was up 6% in the fourth quarter. Occupancy was up 4 points in the fourth quarter. Luxury continues to outperform as a segment with Q4 RevPAR up 9.4%, and all brands and regions contributed to this performance. That confirms the structurally supportive demand for the segment of the hospitality. Lifestyle also had a very strong RevPAR, up almost 10% in the quarter. Results continued to perform very well with RevPAR growth in the mid-teens and Lifestyle Collective posted their strongest quarter of the year.
Turning to Slide 8, which breaks down our hotel portfolio and pipeline by division. The PME grew its network by 3%. And that is a clear acceleration from 2024 and is actually at the midpoint of the CMD guidance for PME. And that results from the acceleration of opening in the fourth quarter, notably with 2 large hotel openings, the Handbritton in Las Vegas and the Ibis Budget Haida Tower in Macau. Churn also slightly -- churn also started to slightly recede towards the end of the year. MEPA continues to be the growth engine over the period, representing the vast majority of the openings. Pipeline grew at a stellar almost 12% rate, reaching 198,000 room, which is 29% of the PME network, and that is up 2 points from last year. And that confirms the attractiveness of the PME brands. The M&F revenue per room was stable at EUR 1,200.
On the right, Luxury & Lifestyle portfolio grew by 7.5%, driven by Ennismore, which delivered yet another year of impressive 18% growth in its network, in line with the CMD guidance. Fourth quarter, again, was particularly active with more than half of the annual openings in the fourth quarter. Notable openings in Luxury & Lifestyle include the Faina and Delano in New York City, the Orient Express in Rome and the Emblem in Lotcknam. The pipeline in Luxury & Lifestyle continued to grow at a sustained pace and signings grew in the mid-teens. Pipeline stands at 34 -- sorry, 43% of the network, and that's also up 2 points from prior year.
And finally, the M&F revenue per room is stable at EUR 3,900. So at group level, again, NUG reached 3.7%. That's a tad above our annual guidance of circa 3.5% with record level of openings in the fourth quarter. Conversions were 58% of our opening, pretty consistent with 2024. And again, the pipeline grew 10% year-over-year with a record level of signings in volume and value. We maintained a healthy mix in our pipeline between volume and value. Our strong focus on driving higher fee per room is reflected in the 67% growth in the value pipeline as compared to 2019, which is 3x the growth of the pipeline in volume.
Let's now turn to Slide 10 with the revenue by segment. The revenue by segment and by division is provided in the appendix and in the press release. The group revenue reached EUR 5.639 billion. That's up 4.5% at constant currency versus prior year, and it's a clear acceleration from the third quarter year-to-date. The reported growth at 0.6% is negatively impacted by the FX scope effect in 2025 was negligible. Management and franchise revenue grew -- growth accelerated significantly in the fourth quarter, and we closed 2025 with growth of 5.9% at constant currency, which is in line with our midterm guidance. Hotel Assets and other revenue was up 4.6% at constant currency due to the solid performance of our leased hotel in Brazil and Turkey, but also solid F&B activity at our Paris Society and Ricasstaurant. We disposed of the festive activity of Paris Society in the third quarter, which impacted our revenue in the fourth quarter for Hotel Assets and other. SMDL, which again stands for sales, marketing, distribution and loyalty, revenue grew by 4.4% at constant currency. And as we called out in the third quarter, and you may recall this, the growth was impacted by the accounting revenue recognition of services provided to the Olympic Games organizing committee, which were EBITDA neutral. If we adjust for this, then SMDL revenue in 2025 would be up at 6.7% at constant currency.
Turning to management and franchise revenue by segment on Page 11, which grew almost 6% for the full year. And in the fourth quarter, M&F revenue growth was 16% at constant currency. And this reflects the RevPAR growth, a partial effect from the net unit growth given the phasing of openings towards the end of the year and the impact of the flip to franchise in PME, which we have again commented in previous quarters. Incentive fees are stable as a percent of M&F fee at 33% and residential fees were also stable year-over-year as expected. PME M&F revenue was up 1.9% at constant currency. In the fourth quarter, PME M&F revenue growth was a very solid 6.7% at constant currency. The distortion on a full year basis is mainly related to the switch from management to franchise contract for a portion of the contract, which again, we called out since the beginning of 2025 and had overall a negative 2% impact on PME M&F revenue and the phasing of openings, which took place again later in the year.
Luxury & Lifestyle M&F revenue grew at 13% on a constant currency basis, which is in line with the growth of the RevPAR and the NUG. And the phasing of churn and openings, especially in Lifestyle, explains a slight negative distortion on the M&F growth algorithm. Now let's turn to EBITDA on Slide 12. Again, the group EBITDA reached EUR 1.201 billion. That's up 13.3% at constant currency, that is above our 11% to 12% updated guideline in October. This is above the high end of the CMD guideline as well. The reported EBITDA growth at 7.2% includes a negative FX impact of EUR 68 million, slightly above our initial estimate of EUR 60 million. As for M&F, where more detail again is provided in the appendix by division. EBITDA is up 7.4%, again, reflecting a EUR 1 margin improvement in line with our operating leverage target. Both divisions improved their margin, although operating leverage was strongest in Luxury & Lifestyle. PME margin was negatively impacted in the second half by a provision on outstanding receivables of Bevo, which is an owner mostly in Germany that has filed for insolvency proceedings in January of this year. If we adjust for that, then CME margin would also have improved over 100 basis points, which is in line with its targeted operating leverage. As for hotel assets and others, EBITDA growth mainly stems from the solid revenue growth mentioned previously and a margin improvement in our SMB operations at Paris Society.
As for SMDL, the significant growth in the SMDL EBITDA reflects the structural improvement in distribution and the growth in partnership and subscription with a margin that is in line with our guidance of being at least 6% -- in 2025, subscription and partnerships actually represented 1/3 of the EBITDA of SMDL. And as you can see here, costs for the holdings were flat year-over-year.
Moving on to the P&L on Slide 13. As highlighted in my introduction, we have decided to start reporting on adjusted net income and adjusted EPS as we believe it is a more consistent measure of earnings growth over time and a detailed bridge again is provided in the appendix. Adjustment items are as follows: other income and expenses net of tax, share of profit and loss from our minority stake in Ascendi and nonrecurring tax-related items. In '25, we achieved an adjusted net profit of EUR 504 million. That's up 19% year-over-year and an adjusted EPS of EUR 1.84, that's up 16% versus prior year.
In '24, we benefited from a favorable timing on the payment of our hybrid coupons, which obviously impacts the 2025 EPS growth by about 8 points. The EUR 65 million charge we have for hybrid coupon in '25 is more representative of what we expect on a go-forward basis.
Now let me call out the main highlights for the income statement. Other income and expense at a negative EUR 63 million included the recognition of a provision related to commitments in a joint venture and expenses related to the transformation of our tech platforms as well as restructuring costs. Share of net profit and associates reached EUR 7 million. In 2025, Ascendi reported far fewer capital gains than it did in 2024 with a net profit for S&D that stood at EUR 3 million in 2025 as opposed to EUR 184 million in 2024. Net financial expense increase is driven by a higher debt level, a moderate increase in the average cost of debt, which still stands at a reasonable 3%. And in addition, 2024 was impacted by a noncash favorable FX change of about EUR 16 million related to our U.S. balances in Egypt. Income tax expense is decreasing.
Now as a reminder, 2024 was impacted by a one-off taxation, which was related to the 2023 reorganization in 2 divisions. And in '25, corporate income tax is favorably impacted by the evolution of our transfer pricing model. Now moving on to cash flow on Slide 14. Recurring free cash flow reached EUR 632 million in '25 as compared to EUR 614 million in prior year, reflecting a 53% cash conversion.
Five main highlights to call out. Cash interest fairly stable, although not reflecting the coupon of the September bond. In '26, we expect cash interest to be in the EUR 100 million area, driven by the increase in debt level mainly. Cash tax increased from EUR 169 million to EUR 202 million, and that is due to higher taxable profits, but also some nonrecurring remittance taxes mainly in Brazil. We expect our cash taxes to be broadly stable in 2026. Recurring investments remained under control at EUR 230 million versus EUR 221 million, sorry, in '24. And this is in line with our midterm guidance, and that reflects the group's acceleration in Luxury & Lifestyle, which requires slightly higher key money to support its faster pace of development. The working capital change is a negative EUR 20 million in '25, and that is driven really by the increase in trade receivables at the end of the year due to the very strong activity in the fourth quarter of last year. If we adjust for this receivable impact, which obviously we'll collect in '25, then cash conversion actually would be close to 55%. And finally, net debt reached EUR 3.64 billion at the end of December.
And as a reminder, net debt was EUR 3.1 billion at the end of June with the main movements in the second half being recurring free cash flow, share buyback, some M&A activity, mainly in Mexico and non-other recurring items, mainly tech transformation and restructuring. Zooming in on our balance sheet and shareholder return on Slide 15. We continue to have a proactive management of our liabilities. In 2025, Accor issued 2 bonds, senior bond, one in March, which is actually an 8-year bond to extend the maturity of our debt and one in September, which is a 7-year bond. And as a result, the average debt maturity increased from 3.3 years to 4 years at the end of '25 with a very well-balanced maturity profile and a reasonable cost of debt at 3%. Net debt leverage and return to shareholders are managed at a level that allows us to be consistent with our investment-grade rating as defined by rating -- on the right side of the slide, you have a summary of the return to shareholders since 2018. And the conjugation of a solid balance sheet and cash flow generation has enabled us to deliver steady and growing shareholder return. And again, in the last 3 years, we have returned EUR 2.1 billion to our shareholders, which includes in '25, again, a return of EUR 743 million or 6.5% of the market cap at the beginning of the year.
Our policy, as you are familiar with, is to distribute an ordinary dividend equal to 50% of our recurring free cash flow, and we will, therefore, propose to the Annual General Shareholder Assembly a dividend of EUR 1.35 per share, which is an increase of 7% versus prior year. Slide 16 covers our extra financial reporting on social and environmental targets, which are included in the Chairman and CEO compensation. And we delivered on all 3 goals. We reduced our water intensity by 5%. At the end of 2025, we had 57% of our hotels. We achieved an eco-label certification, and we had -- we crossed the 40% level for women at the VP or above level with a share of 41%. And to conclude on Slide 17, again, for the third year in a row, Accor's performance is in line or above its midterm perspectives announced in June of 2023, and we are also in line or above our guidance for 2025. We exited the year on a strong note and a good momentum, and that momentum is extended into 2026, given what we see in January and February, which is a solid demand. And this comforts us in our ability to deliver the growth algorithm in 2026 that will be in line with our midterm guidance.
I will now turn it back to Sebastien for concluding remarks.
Thank you so much, Martin. In many ways, I'm actually wondering whether you're not more American than French, which is great in both cases. Let me just turn to the final slide, and then we're going to go to the Q&A. Five things here. Number one, we are on purpose added the word laser focused. We've made a commitment to each of you over the last few years is to really be stringent on delivering Capital Market Day KPIs. We've done it in the first 3 years, but we're going to do it again in the remaining 2 years, certainly in '26 and in 2027.
The second one, which is very much linked to being able to deliver on the Capital Market Day 23, 27 plans is you need to accelerate on the net unit growth and you need to accelerate on trying to get some non-RevPAR revenues from loyalty partnerships and others. The one thing which is striking, and Martin was talking about it, the NUG has been 3.7% last year, which is roughly 50,000 rooms being open, which is kind of a record number ever for Accor. We're certainly looking for overachieving that 50,000 rooms marker, and we know where we're going. Why do we know? It's because we've been never enjoyed so much of a signing pace over the last few months of 2025.
And notably, in PME. So I need to thank Jean-Jacques, who's going to come on board in a minute answering the Q&A. But the effort made by PME developers, even more so on premium and in Europe is showing an enormous momentum for the brand content and for our ability to exceed the 3.7% that we had last year. I don't want to actually forget Lux Lifestyle developers. You also have done a great job, but they had to catch up on PME more so than ever. And loyalty partnerships, we are discussing with many partners all over different geographies, and those will be strong revenues moving forward. I just want to remind some of you being with us in 2019 when we launched all at the time, I told you we had like a 6 million partnership revenues. That's multiplied by 10 as of last year. The pivot to franchise model in mature markets, this is something that consciously, we decided to go into, which is really due to 2 things.
Number one, it's proven by many other operators and by us as well. But I guess you have a better margin when it comes to a franchise hotel that you do have on an operating management contract. Two, it's more resilient in terms of performances over the years; three, which is probably very much additive. It does enable you to go faster on basically the net unit growth. You do sign a franchise hotel probably twice faster than you would do in a management contract. Mature market is important because this is where you have the sophistication of franchisees because in order to sign a franchise, you need somebody to be able to operate the hotel.
So you're going to see Accor more and more certainly in Europe and in mature market go faster, stronger in the franchise model. On the fourth, we talked about it on the share buyback of EUR 450 million in '26. That's a bit larger than '25, almost the same number at '25. So -- and fifth is S&D. I'm sure we're going to have a question on the current discussions with Ascend, we will and we must close the Ascend transaction in '26. We're not late exactly at the same time last year when the question was asked. Martin and I and Jean-Jacques actually answered, it is a 12- to 18-month process. We are exactly in the 12 months benchmark, and we are exactly at the stage we wanted to be last year when we talked about it. So nothing to worry about. We know where we're going, but we're going to finish the job. So that's where we are.
And now we're going to turn almost on the mark, 9:00 sharp to Q&A for those of you who wants to pop in. So let's open the call for Q&A, please. And I'm going to ask Jean-Jacques to come next to us. So we're going to make space for him.
[Operator Instructions]
The next question comes from Jaina Mistry from Barclays.
2. Question Answer
Three questions from me, if I may. Number one, on Ascendi, you just mentioned it now. I mean the book value is roughly 850. Your net profit from Ascendi was significantly down. How should we think about disposal proceeds? Is that book value roughly the right potential proceeds this year? My second question is around net unit growth and then just on one-off [indiscernible]
Thank you so much for your question. We're going to go actually to 3 of us. I'm going to start with Ascend, then JJ is going to add something because JJ is the front runner when it comes to the negotiations. It's -- your question is super pertinent and the confirmation is yes. The current state of discussion with that lead investor makes us believe that, I guess, we are basically right around the mark on the EUR 843 million book value for [indiscernible] So we are exactly where we wanted to be. As I said to you, we just want to finish the job, and I'm going to ask Jean-Jacques to actually probably define better what it means by finishing the job.
So finishing the job. We had the same question about the time line about 1 year ago, and we mentioned at a point in time that this is what it would take us 12 to 18 months. It's -- the answer I gave when I gave that time line 1 year ago and you guys were asking why does it take so much time is that it's a very complex transaction because of the very nature of the people that we are faced with, sophisticated investor, you may recall who they are, funds from large countries. And it does take time to align everybody, but it is the process that we exactly went through during the booster in 2018. So a complex transaction, but in line with the parameter that we were anticipating the discussions to take in terms of the discussions, but also the time line. So no surprise here. No surprise.
On the net unit growth, it's really -- and I'm going to speak again between Jean-Jacques and myself. It is -- answer is also yes, we are confident in achieving the 4.7% in 2027. So we're going to gradually go from the 3.7% net unit growth last year to 4.7% in a couple of years from today, why are we so confident? Because we know what we signed, and we have well above 1,200 hotels being signed today, well above 250,000 rooms being signed. We know where they are.
We know who we are the owners, the counterparties. We know the brand, of course. We know the pace. So -- and we also know that there is a churn, the churn is going to be reduced from the 22,000 rooms probably to a lesser number every year passing because the cleanup of all those detractors hotels that we had on luxury and on premium is mostly behind us. We probably have another 1.5 years to also clean up what was meant to be clean. So it goes well on both fronts, better signing, better pace, greater numbers of room and lesser number of churn. And again, I don't know whether you want to add something on PME.
Just maybe a couple of illustration. I mean the brands have not been as strong as they are today. And this is the work that all the team has done since the Capital Market Day to push again the brand equity to the level it had to be. We never got such a high level of RPS reputation score, which we improved by about 1 point per year. And so it translates the strength of the brands. And you see that in the number of the NUG, the signing this year has never been as high, whether in units or in value. And just an illustration, too, you may recall that we said we're going to push premium.
Premium today has doubled in terms of what it represents in the signing or in the opening versus what it was to be in 2019. And this is 2025, but it was also true in 2024 and was also true in 2023. So focus does pay off, and you see that in the number. And this is why we've got the confidence that Sebastien has been sharing with all of you on the net unit growth and how we're going to progress.
Martine, you take the...
Yes, I'll take. And just to complement on the net unit growth. So our algorithm midterm is 4% to 5%. And again, given the strength of the signings, the brands diversification, we're confident in our ability to move towards that high end of the range. We will obviously communicate our '26 guidance as we do usually always in the -- with the first half results. And all I can say that 2026 not will start with a 4 handle.
And just on the EPS and whether you're happy with consensus.
Your question was RevPAR, right? -- was that on...
EPS...
EPS. Well, let me answer -- so all I'll say on EPS and adjusted EPS is that we want that algorithm from RevPAR, net fleet growth, revenue, EBITDA to also cascade all the way through adjusted EPS. So our expectation is that adjusted EPS will grow at double-digit rate in 2026.
The next question comes from Jamie Rollo from M.
I have 3 questions, please. First on the fourth quarter, very strong revenues [indiscernible] lifestyle up 33%. That looks pretty good versus RevPAR and just wanted to the one-off income line reverse out next year. On the managed I know you some nonrecurring items line on foreign exchange -- so any guidance on the P&L impact or even on those lines would be very helpful.
So it's precisely because you cannot reach Pier-Lu is actually in the room here that I guess you're calling us online on all different questions. So Pier-Lu, you're the lucky guy. Martin, you're not lucky.
Yes. So Jamie, first of all, good to hear you. So on your first question on Lifestyle in the fourth quarter for M&F revenue, we do have stronger residence fees in the fourth quarter in Lifestyle. But -- so we will have some -- obviously some impact in the fourth quarter of '26 as a result. But if you look at Luxury & Lifestyle M&F revenue, the growth rate in the fourth quarter is still double digit, excluding that impact. With respect to I think what was your question? We had a question on franchise, right. So no, we expect the impact from the flip to franchise to decrease in 2026. It should be more in the 1% area as opposed to 2% this year. And I forgot your first question. Sorry about...
Net interest line.
Net interest line, right, in the P&L. So in 2025, we actually have -- we have an impairment related to a convertible obligation we had with one of our investments. That's a one-off that will not recur in 2026. So I expect the '26 interest cost in the P&L to be less -- to be lower than 2025.
And just Jamie, an important point on M&F. You should expect M&F to continue to decrease because we're moving to franchise. What you should also expect is that the profitability of M&F continue to increase, and we've demonstrated that over the last 2 years since the Capital Market Day, increasing, in fact, the profitability by about 100 basis points per year. And you should expect that the fit to franchise does not change anything on the commitment that we've got on EBITDA in the regions concerned because fundamentally, it's less of top line, but it is a better profitability. And we're going to make sure that in the end, the EBITDA volume, which is generated remains something which is within the parameter of the Capital Market Day. I think it's an important point.
So it's going to gradually continue to decrease. It's totally mechanical, as you know.
And just to complement on Jean-Jacques' answer, and you saw that actually this year. M&F revenue was up 6% at constant currency, and that is despite the 2-point impact on the Flip2 franchise in PME. So because we have a good RevPAR and the NUG is accelerating, obviously, M&F revenue overall will continue to grow and will continue to be in the CMD guidance, which we gave in 2023, which is a growth of 6% to 10%.
The next question comes from Nikunj Kash from Red...
It's Alex Brignall. Just quickly on As, thank you for the detail you've given. [indiscernible] it relates to Jamie's question there. [indiscernible] believe that related -- could you possibly give us some indication of what.
JJ, do you want to...
I think I'll just repeat what I went through with Jimmy, which is that you should expect the EBITDA, which is generated by the regions like ENA, which is the most impacted regions to be well in line with the Capital Market Day guidance.
So you're going to get lower top line, you're going to get lower cost base and you're going to get net-net an increase in volume because the franchise is an easier way to develop as we all know, and with much more resilience over time in terms of its performance. And that's going to generate a bottom line, which is consistent with what we had committed to because remember that the [indiscernible] franchise was, in fact, part of the Capital Market Day hypothesis and elements that we provided in those days. So all of that, again, was in the plan, is in the plan, which stay in the plan.
You want to go on the loyalty fees?
I can take that one.
Please.
Okay. So in terms of the non-RevPAR revenue, which would include subscription partnership, but also the residential fees. And as you know, we have -- or you may not know, but we have a very strong procurement office that procures for our hotels. And you take all those revenue together, which are not...
The next question comes from Sabrina Blanc from Bernstein.
I have 3 questions from my part. The first one is regarding the beginning of 2026. You have provided RevPAR trends at the end of 2025, which was quite healthy. And could we have more details for the beginning of this year? And second key question is regarding [indiscernible] but more on the IPO side. Do you have any view on that point? And the third point regarding the share buyback program. It is mentioned that you could resume the program as soon as the insider information are done regarding SMB. Can -- when could we expect to have the share buyback relaunch, please?
Okay. I'll take the first question on the current trading. As you know, there's not a ton of visibility in the hospitality industry. That being said, we obviously have January behind us. February is kind of well advanced. We had a very, very good, very solid month of January. So the momentum is certainly continuing. And that momentum was again very broad-based. Europe remains in the positive low single-digit territory. MEAPA continues to perform well, so does Brazil and Luxury & Lifestyle continues to perform also extremely well. So no signs of softness thus far.
Sabrina, on Ennismore, what we -- there's no change from what we told you in October '25. We said that, I guess, we the Board of Accor will be in exploration mode as is the Board of Ennismore, by the way, on exploring the benefits, the constraints, the pluses and minuses of actually a potential listing of Ennismore on any market, which if we were to do so, will certainly enhance visibility, notority, liquidity and maybe flexibility of Ennismore. What's certainly no change is Ennismore is an extraordinary asset of Accor and Accor in any scenario will intend to remain in control of that growth engine, which is pivotal to the growth of Accor and certainly to the differentiating factors of Accor.
So it's -- we're still exploring many different venues. The Board of Accor had another meeting yesterday, and we talked about it, and that's probably going to be the case in the forthcoming few weeks. So we'll give you greater clarity if and when we make a decision. It's a hard work. A lot of people are involved. And again, if we were to do something, control will remain, and then we'll give you a greater clarity if and when we make that decision on listing.
Share buyback...
You want me to take that one? Sabina, your question as to when we would start the share buyback program, we need to clear the information about S&D. And as soon as we clear that information, we'll start the program.
The next question comes from Jaafar Mestari from BNP.
I have 3 questions, if that's all right. Firstly, on sales, marketing, digital and loyalty, you're already at EUR 94 million EBITDA. You're already at 7% margin. And I think you just said you expect revenue to double over the next 3 years. So just to confirm, this means SMDL EBITDA goes to just below EUR 200 million in 3 years. That's something like EUR 30 million each year. And I'm not saying it looks aggressive because obviously, some global companies make announcements very much at these orders of magnitude of growth in ancillaries. But for them, a big part of them is credit card fees, which you don't really have. So yes, do you expect EUR 90 million, EUR 100 million ancillary growth over the next 3 years? And what's driving it because it's not as simple as we spoke to JPMorgan Chase and we have higher fees now. Then on net unit growth, I appreciate there's many reasons why you may want to have a range. But in terms of finding a minimum, I guess, you delivered 3.7% this year.
Can you confirm what the impact was from the last batch of exits in PM&E because I think you previously expected 0.5%, if I'm correct. So if this was as expected, is it fair to see net openings as 4.2% clean this year and you accelerate from that 4.2%. And just lastly, could you quantify the provisions you've taken for the Rivo administration? What would have been EBITDA without that? Because I think it's included they own almost 1% of your hotels. So what sort of assumptions have you made? Some of them shut down, some of them are sold, they rebrand away from you? What's the scenario you've modeled?
Okay. So I'll take the SMDL question. So it's -- the portion of the SMDL EBITDA -- revenue, not EBITDA that we expect to double over the next 3 or 4 years is subscription and partnership. That is a fraction of the SMDL EBITDA. So we don't expect SMDL EBITDA to double in the next 2, 3, 4 years. We expect SMDL EBITDA to grow pretty much in line with the 9% to 12% growth algorithm because we also need to be careful and continue to invest behind our brands and our distribution.
With respect to the net unit growth, I'm not sure I completely understood your comments. So maybe you want to refer.
What he was saying, Martin, that I guess he's implying a 0.5% churn from last year because he said like you would be 4.2% minus 0.5% to be at 3.7%. The numbers, Jasper, that I guess I alluded to, which I believe is public, no matter what, is we have last year, 51,000 rooms opening, and we have a 22,000 rooms churn. So it is much greater than 0.5%. It is probably 1.7% churn to get to the 3.7%. That churn will be diminishing year after year as we promised over the last few years. Certainly, we know in 2022, it's going to be diminishing. And of course, the net opening will be increasing, so which is why you're going to have lesser churn, greater net opening, i.e., a greater net unit growth in '26, and that will repeat itself in '27. But it is greater than the 0.5% you alluded to.
And the churn, again, was a positive thing, is a positive thing because this is the reason why the brands have become stronger, and this is the reason why you've got all the signing at record level with very nice fees as Sebastien was -- and Martin were showing in the general presentation. So it is something that we wanted, and it is something that we control.
And Geoff, so the -- and I think we've had that conversation, but if your question is, do we expect the churn to come down over time? Absolutely, yes. We have about a point higher churn than we should have. Jean-Jacques mentioned some of the reasons, that gap will close over the next 2, 3 years. So that will obviously help net unit growth. With respect to your question on Revo, the provision we took is actually on the receivables. And just so that you know, the Revo network accounts for about 0.5% of our fees on an annual basis.
Just on churn to clarify, obviously, total churn is 2.5% Absolutely. What I was referencing is in the past, you had talked about a specific portfolio review within PM&E. You had 400 hotels that you're reviewing, 100% -- sorry, 100 of them had exited. The remaining, you were still in discussions. So I'm talking about exceptional one-off churn that I think you were highlighting a specific portfolio review and some of your comments in the past, I think I remembered it suggested it would impact group NUG by 0.5% this year. So just curious if that's happened in line or if that's become part of a wider picture in the churn? Because my point would be, excluding this particularly abnormal portfolio review, that was very much one-off in PM&E is clean NUG not already at 4.2%...
Yes. Let me take that one. You may recall that was in the Capital Market Day that we were discussing about 400 hotels. Those 400 hotels, by the way, are not only PM&E. They are largely PM&E because PM&E is 90% of the hotels. But for example, Modi has done a very strict exercise on the Sofitel to do exactly the same thing. It's a much smaller number of hotels, but you can see how Sofitel is today performing and you understand why doing those changes or inflection in what is the network do pay off. Just look at the Sofitel New York that we opened a couple of weeks ago. So I think I just use that example to say that it is a much deeper and wider issue. And on those 400 hotels, we today have resolved 3/4 of it, i.e., the list that we identified in 2023, we've got 300 of those hotels, which today are resolved. By the way, not all of them were churned a large part of it were, in fact, kept. They were identified as detractors and we worked on it. And then we found some solution, changes of brands, changes of the team, changes of some of the processes that may not work. We are not in the business of churning hotels, as I'm sure you know. And so we are really here to help to find solutions. But this piece of the equation does impact, and that's your point. It does impact the churn, and it is not something that we're going to replenish every year. So there is an element in what you say, which is right. Is that answering your question?
Yes, it's still ongoing. You still have 100 space.
But not all of the 100 will churn. That's the point.
The next question comes from Kate Xiao from Bofa.
I have 2 quick follow-ups. The first one is on buybacks. You've announced for this year is going to be $450 million. You did $400 million in 2024, $450 million in 2025 before pausing or delaying a relaunching of a new tranche because of Ascend. So my question is, is there upside to that $450 million guide you have for this year? Or is it a matter of you don't know the timing of when you can restart, Hence, it's a bit delayed, even though you could have more upside to that number? The second question is on on your pipeline on Slide 8, for Luxury & Lifestyle, your net unit growth was 7.5%. Pipeline growth was lower at 5.9%. I guess if you could give a little color or elaborate on why the slower growth of pipeline there, maybe break down Luxury & Lifestyle and how you look at 2026 pipeline growth for this segment?
So I'll take the share buyback question. Yes, the only uncertainty around the share buyback is when we restart. And that is related to clearing the S&D information, the amount of EUR 450 million is certain. And obviously, that does not include any share buyback that would be related to the sale of our stake in SND when completed and what we have indicated to yourself and investors that our intent was to return 75% of those proceeds in the form of share buyback.
And on the Lux Lifestyle pipeline, it's not really decelerating. It's certainly increasing faster on PME because I told you earlier, they were -- they didn't need to catch up. So Jean-Jacques has done a good job kicking tires here because they were at 25% pipeline as a relation to the total network, and they went up from 25% to 27%. 43% pipeline as a correlation to inventory. It's never happened ever in the industry. in any of our peers. This is much greater than anybody else. It is a much greater number for anymore because then it's more of a smaller base.
So it's more in the magnitude of 70% of pipeline compared to the network. It is catching up year after year on Fairmont Raffles, Sofitel. Why? It's because, as you know, they wanted to reposition the brand, the brand content, the brand promise and everything. So there was a couple of years lag in between fixing the problems, reestablishing the brand, which is now behind us and then getting the appetite from new investors. So -- and it's actually very different between Fairmont. And Fairmont had a greater pace of opening in '25. Sofitel is going to have a greater pace of opening in '26. So it varies, but we are we are very comfortable with the pace with the opening and with the quality of the fee stream coming from each of the brand in Luxury & Lifestyle. So nothing to worry at all about that lifestyle and pace of opening. And as I alluded to, 58% of the opening last year were conversion, which also means that, I guess, you have an anticipated cash flow coming sooner because if it's a new build, it is 2.5 to 3.5 years. If it's a conversion, it's 1.5 to 2 years.
And just to complement on Sebastien's answer, the signings for Luxury & Lifestyle were up 14% year-over-year. So what you see in the growth of the pipeline is also -- it's less about how healthy the signings are, but it's also related to the fact that most of our openings were in the fourth quarter or a lot of the openings were in the fourth quarter, and that mathematically depletes the pipeline. But again, the signings, very strong, up 14% year-over-year in Luxury & Lifestyle.
The next question comes from Andre Juillard from Deutsche Bank Equity Research.
Three questions, if I may. First one about RevPAR. Correct me if I'm wrong, but occupancy is now back to the pre-COVID levels. And could you give us some more color about the components between occupancy and prices that you are expecting to see this year and next year, but I guess that it's mainly a growth on the prices rather than occupancy. Second question about the EBITDA margin. You reached a record level of margin with a gain of 130 basis points in '25. Even if we take the 9% to 12% CAGR growth, could you give us some more color about the midterm view on the profitability and what you could have in mind for the group? Third point, I'm sorry to insist on that, but on the share buyback, you had announced last year an additional EUR 100 million share buyback program that you were obliged to delay in '26. Is it part of the EUR 450 million? Or is it coming over that when you will be able to start that?
Yes, I'll take the questions. So on the RevPAR, actually, on occupancy, we're still a point back from where we were in 2019. In terms of how we see rates versus occupancy going forward, we see very good, I would say, price acceptability in the Luxury & Lifestyle segment. Rates have been growing at a level which is above inflation. Now when we look at it by region, obviously, PME being more in Europe, the rates is very much a function of the inflation level in those countries for PME. And because of our geographical diversification, you -- in some sense, you could do the math. Luxury & Lifestyle, we would expect rate accretion to be slightly above inflation, which has been the case for this segment. With respect to EBITDA margin, our commitment is to achieve an operating leverage of 100 basis points on M&F EBITDA margin, and that is consistent with the 6% to 10% M&F revenue growth and 9% to 10% overall EBITDA growth. And on your last point on share buyback, the EUR 100 million is within the EUR 450 million. And again, our strong intent is to restart this program as soon as possible.
If I may just complement on what Martin is saying and just to take a little bit of credit on the work that has been done for the last 3 years. When we had the Capital Market Day, we said we would work on pricing. You may recall, we showed the table where we were 20% of the network with a revenue management system and RMS install. We today have reached a level of 80%, right? And while it is obviously difficult to measure within the increase or the strength of the pricing, the portion that comes from the RMS, there is definitely a portion of it that comes from here. And that's why also our RevPAR is strong and maybe stronger than -- or stronger than what you may see in some of our competitors within the same vicinity. And so that's, again, as part of the great, great result that you see today, one of the elements, it's a sum of streams that were started 3 years ago and that are paying off. We are talking a lot about the SMDL profitability. And that's another illustration, whether it is net unit growth, SMDL profitability, the overall M&S improvement and the pricing and all of that, it just comes together. That was my marketing. But it's a great job that the team have done.
There are no more questions at this time. So I hand the conference back to the speakers for any closing remarks.
Well, closing, first, thank you so much for all of you attending and asking the questions. I -- just to add, the job is not finished at all. We still have a lot to do to continue to improve the company's performances. We have still a lot to do on finishing the job on getting [indiscernible] basically back and in stronger hands in terms of action governance, which means we're going to have additional resources to basically provide additional returns to the shareholders, additional resources to Accor. We engage very quickly in AI. We -- funny, we had no question on AI over the last -- and I think all of us should be extremely proud of the digital team of this company of having been the only one hospitality company in the world who signed a testing advertising, basically AI travel agent, whatever conversational thank you with ChatGPT, and we'll have the results from the test probably in the next 6 to 7 weeks, but it's quite a quantum leap action that I guess we put together with American Actors. We do the same with Google Gemini. We do the same with Mistr AI. So we're not -- we're not late, but I guess we are certainly ahead of the game at the right time on trying to get the benefit of all those new tools in terms of customer relationship, booking, research and so many things. So still a lot of job to do. And we need to do 2 things: be on the date, be basically where you want it to be in terms of performances and do better to get better traction on behalf of our investors. Mercy, thank you so much for attending. Bye-bye.
Thank you.
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Accor — Q4 2025 Earnings Call
Accor — Q4 2025 Earnings Call
📊 Quartal auf einen Blick
- Umsatz: Gruppenumsatz EUR 5,639 Mrd (+4.5% konstant Währung; berichtetes +0.6%).
- Recurring EBITDA: EUR 1,201 Mrd (+13% konstant Währung; über der Guidance; bereinigtes EBITDA).
- RevPAR: Full‑Year +4.2%; Q4 stark, Quartalswachstum bis zu +7% in Teilen des Portfolios.
- NUG: Net Unit Growth 3.7% (~50'000 Zimmer Neuöffnungen; Pipeline +10%, Signings +28%).
- Cash & Return: Recurring FCF EUR 632 Mio (53% Conversion); Ausschüttungen EUR 743 Mio in 2025; Dividendenvorschlag EUR 1.35/ Aktie.
🎯 Was das Management sagt
- Kostendisziplin: Fokus auf strikte Kostenkontrolle und Accountability; operatives Execution‑Programm läuft seit 3 Jahren weiter.
- Wachstumsfokus: Beschleunigung der Net‑Unit‑Growth (Ziel 4–5% mittelfristig, 4.7% bis 2027) und verstärkte Pivot‑zu‑Franchise in reifen Märkten zur schnelleren Expansion.
- Loyalty & Erträge: Loyalty‑Programm stark (≥15 Mio Neumitglieder); Ziel: höhere non‑RevPAR‑Erträge (Partnerschaften, Subscriptions) als Wachstumstreiber.
🔭 Ausblick & Guidance
- 2026‑Momentum: Management sieht starken Start (Jan/Feb) und erwartet, die CMD‑Algorithmik weiter zu erfüllen; detaillierte 2026‑Guidance folgt mit H1‑Zahlen.
- EPS‑Erwartung: Adjusted EPS soll 2026 zweistellig wachsen; adjusted EPS 2025 = EUR 1.84 (+16%).
- Kapitalrückfluss: Share‑Buyback‑Programm 2026 EUR 450 Mio geplant (Restart abhängig von S&D‑Klarheit); Dividendenpolitik 50% der recurring FCF.
- Risiken: China‑Erholung noch uneinheitlich; FX‑Effekte und regionale Headwinds bleiben Beobachtungspunkte; Ascendi‑Verkauf 12–18 Monate Prozess.
❓ Fragen der Analysten
- Ascendi: Management rechnet ungefähr mit Buchwert/Verkaufserlös um EUR 843 Mio; Transaktion weiterhin komplex, Zeitplan 12–18 Monate.
- NUG & Churn: 2025: ~51'000 Öffnungen vs. ~22'000 Churn (Net 3.7%); Management erwartet sinkenden Churn und Anstieg des NUG in 2026/27.
- SMDL & M&F: Sales, Marketing, Distribution & Loyalty (SMDL) soll weiter wachsen; Flip von Management zu Franchise reduziert M&F‑Umsatz mechanisch, erhöht aber Marge; Revo/Bevo‑Provisionen betrafen v. a. Forderungen.
⚡ Bottom Line
- Fazit: Ergebnisbericht zeigt klare Execution: über Guidances, verbesserte Margen, starke Cash‑Rückflüsse und aktive Kapitalrückgabe. Franchise‑Pivot und Loyalty‑Monetarisierung stützen Wachstum, kurzfristige Risiken (China, FX, Ascendi‑Timing) bleiben relevant, aber die Nachrichten sind für Aktionäre insgesamt positiv.
Accor — Accor SA, Q3 2025 Sales/ Trading Statement Call, Oct 23, 2025
1. Management Discussion
Welcome to the Accor Q3 2025 Revenue Presentation. Today's conference will be hosted by Martine Gerow, Group CFO.
[Operator Instructions]
Now I will hand the conference over to the speakers. Please go ahead.
Thank you, and good evening, everyone, and thank you for joining Accor's third quarter trading update call. And without further ado, I will start with the key highlights on Slide 3 of the presentation. In an environment which continues to evolve, we have made solid strides since our last call, towards: one, accelerating the network growth; and two, mitigating the impact of FX, which leads us to upgrade our EBITDA guidance by 2 points. Starting with RevPAR despite a challenging comp base in the ENA region in the month of July and August, Q3 RevPAR like-for-like remained positive at plus 0.8%, equally driven by price and occupancy, softness in France due to the Olympic baseline and Germany was more than offset by solid growth in other geographies. And we were pleased to see the rebound in September with a 3% RevPAR growth, which was driven by ENA, which returned to positive growth. Other geographies remain very solid.
As we anticipated, NUG accelerated to 2.5% on an LTM basis, and our pipeline remains very healthy with a growth rate of 8.2% over the same period, benefiting from a very robust flow of signings. At constant currency, our management and franchise revenue increased by 3.1%, outpacing RevPAR growth in the quarter. Group revenue overall was flat versus prior year at constant currency due to some asset disposals in the quarter and the Olympics value in kind service revenue in prior year. Those two together impacted revenue by about 3 points in the quarter.
As highlighted during our July call, the euro appreciated both rapidly and significantly against most currencies and in particular, against the U.S. dollar. And as a reminder, our FX exposure is predominantly in currencies which move with the U.S. dollar. What we noted in the third quarter is that the euro was actually broadly stable versus other currency. And as a result, we still expect to have a negative full year impact of EUR 60 million on EBITDA due to FX.
Now against this backdrop, we secured profit protection measures of more than EUR 20 million in the second half, which combined with a confident outlook for the fourth quarter, leads us to upgrade our full year EBITDA guidance. Therefore, recurring EBITDA guidance at constant currency has increased by 2 points from 9% to 10% growth to 11% to 12% growth for the fiscal year 2025. And again, at reported rates, recurring EBITDA is expected to be impacted by a negative FX impact of EUR 60 million.
As a point of update, we have completed the second tranche of the 2025, EUR 440 million share buyback program, driving the total shareholder return since the beginning of the year to EUR 743 million, which is roughly 6.5% of the market cap at the beginning of the year. And I am pleased to announce that we have decided to launch a new tranche of share buyback of EUR 100 million during the fourth quarter of 2025 to take advantage of the current market conditions.
Let's now turn to the RevPAR for the third quarter on Slide 4. Starting with PM&E, which posted a third quarter RevPAR decrease of 1.1% versus '24. Occupancy was actually slightly up to 71% in the quarter with sustained demand. Prices were down, and that's really what drove the RevPAR decline in PM&E and that is really reflective of the high Olympic comp base in ENA. In ENA, RevPAR was down 4.6% driven by France primarily, Demand was sustained with occupancy reaching 74% in the third quarter, which is a 1 point gain versus prior year, but obviously, less constrained stays in France than during the Olympics period, resulted in the rate decrease, which you see here.
In France, again, RevPAR was basically mechanically down high single digit from last year driven by Paris. Provence RevPAR was slightly negative over the same period, but again, September saw a rebound from July and August, although the activity remains soft in the context of political uncertainty, which has an impact on business confidence.
In the U.K., RevPAR rebounded from the second quarter and was up mid-single digit, both in London and the regions, thanks to what was a supportive leisure and corporate event calendar. In Germany, which is a market primarily driven by business demand, RevPAR was down high single digits in the third quarter as the country is facing persistent economic challenges. Sequentially September did improve from July and August, but still negative and October is expected to be slightly improved due to a more supportive fair activity calendar.
Turning to MEA APAC, where the RevPAR in the third quarter was up 2.7%, primarily driven by Middle East and Pacific regions. China, still negative high single-digit RevPAR growth, which continues to weigh on the region. If we exclude China, MEA APAC RevPAR is up 5.3% in the third quarter, driven by price.
Starting with Middle East, the region rebounded strongly, posting a low double-digit RevPAR driven by solid UAE as well as Saudi Arabia, which had a very strong pilgrimage season. Southeast Asia, flattish due to security concerns in Thailand as well as the worsening of travel conditions in Indonesia. Pacific RevPAR strengthened again in the third quarter with mid-single-digit growth in China, which was still negative high single-digit growth in the quarter, actually improved sequentially during the quarter with a better September RevPAR, still negative but much -- at a much lower rate than July and August.
Americas continues to post solid growth with Q3 RevPAR up 7% versus prior year, primarily driven by Brazil, with very solid pricing and corporate demand.
If we turn now to Luxury & Lifestyle on the right side, RevPAR growth was a solid 5% versus prior year, driven by pricing for 2/3 in occupancy for 1/3. Occupancy was up 1 point in the period. Luxury RevPAR was 4.3%, driven by both price and occupancy with solid momentum across all brands, particularly Fairmont and Raffles. Lifestyle posted a very solid 6.9% RevPAR growth, primarily -- driven by price primarily with some occupancy gain and despite geopolitical tensions, resorts in Turkey and the Middle East had again a very strong quarter with RevPAR up in the low teens.
Moving on to Slide 5, which breaks down our hotel portfolio and pipeline by division. So at group level, net unit growth on an LTM basis reached 2.5%, which is an acceleration from June and in line with our expectation. And again, pipeline growth LTM is 8.2% versus prior year, which supports further acceleration.
Starting with PM&E on the left. NUG on the last 12-month basis was up 2%, again, accelerating from H1 as we expected, as we have lapped over the opening of the Daiwa portfolio, in the second quarter of 2024. And we expect PM&E to continue to accelerate now in the fourth quarter.
Notably, we have 2 large hotel openings planned in the fourth quarter. The hand written in Las Vegas and the Ibis Budget [indiscernible] Tower. PM&E pipeline also very healthy, 194,000 room, up 9.5% over the last 12 months and representing 26% of the portfolio.
Moving to the right. L&L network growth also accelerated, reaching 5.3% on an LTM basis with a more favorable phasing of opening and churn than was the case in the first half. The pipeline was up 4% with the pipeline representing 44% of the existing network, which obviously provides solid visibility for the future growth of NUG. And among the most notable openings planned in the fourth quarter, we have a Delano in New York City, Fairmont in Hanoi and Hoxton in Dublin.
Now turn to Page 6. We have decided to provide greater visibility into services to own revenue and EBITDA by breaking what is known as STO down in 2 components, which you see here on Page 6. These 2 components are reimbursed costs on one hand, on the right side, and SMDL, which stands for Sales, Marketing, Distribution & Loyalty on the left side. And I'll start with SMDL on the left. Group's activity, which are expected to grow at a faster pace and generate at least a 6% margin over the midterm, and they can be further divided in 2 blocks.
Sales and marketing, where activities are funded by fees received from hotel owners and fundamentally should be EBITDA neutral. And distribution and loyalty, which regroups EBITDA-generating activities, including distribution, loyalty, partnership and subscription, both expecting to contribute meaningfully to EBITDA growth.
Over the midterm, we expect revenue growth for SMDL to outpace the growth of net unit growth plus RevPAR and this is driven by gaining distribution in feeable channels, increasing loyalty penetration and expanding non-RevPAR revenue from partnership and subscription. Reimbursed costs, on the other hand, are a pure pass-through. For Accor, there are mostly staff costs incurred on behalf of owners, primarily in North America with Fairmont. And as a result, that revenue line should fundamentally grow in line with the growth of the payroll cost in North America, so net wage inflation plus network variation and again, pure pass-through no EBITDA impact.
And in order to provide better visibility into EBITDA generating revenue streams, we've chosen to present reimbursed costs separately from division revenue, as you will notice in the next slide.
So turning now to Slide 7, revenue by segment. The revenue by segment and by division is provided in the appendix. So this is in overall group revenue summary. Group revenue, as I was saying in my introduction, reached EUR 1.369 billion in the third quarter, flat to prior year at constant currency and down 4.6% at current rates.
We continue to be impacted by the weakening of the U.S. dollar and related currency with FX negatively impacting our revenue by almost 5 points in the third quarter. Scope effect was also slightly negative in the period, and I'll come back to that.
As expected, management and franchise revenue growth picked up in the third quarter, growing at 3.1% at constant currency, which is basically in line with the growth of the RevPAR and the NUG. Hotel assets and other revenue was down 3.1% at constant currency, reflecting the high Olympics comps for our catering business [indiscernible] with as well as some disposal, mainly the festive business of Paris Society where the focus going forward is on the development of the restaurant platform. On a positive note, the PM&E hotel assets and other was up 4.4% at constant currency, mostly driven by Australia.
You see here SMDL, which is, again, Sales, Marketing, Distribution & Loyalty revenue, down 1.6% at constant currency. Now in the third quarter of '24, we recognized $26 million of value-in-kind revenue related to services provided to the Olympic Games Organizing Committee, which had no EBITDA impact. If we adjust for this accounting revenue recognition, SMDL revenue would actually be up 6% at constant currency in the quarter, reflecting RevPAR and better distribution mix.
Turning to Slide 8. Management and franchise revenue by segment, which grew again at 3.1% at constant currency, which is more than 2 points above RevPAR growth in the quarter, down 0.9% at current rate, and this is the impact of FX. Starting with PM&E. M&F revenue was down 1.2% at constant currency. That's in line with RevPAR. The decline in ENA, which is really what drove the decline for the PM&E division mainly reflects the negative RevPAR growth as we've seen, and to a lesser extent, the conversion of some contracts to franchise as we have called out since our first quarter call. MEA APAC is quite impacted by FX. At constant currency, M&F revenue is up 2.9%, slightly above RevPAR.
Turning to Luxury & Lifestyle. M&F revenue grew at a healthy rate of 11.7% at constant currency, almost 7 points above RevPAR. At current rate growth was 6%. Both segments, Luxury & Lifestyle reflect solid revenue conversion from NUG and RevPAR. And in addition, ENA as expected, lifestyle revenue grew at a higher pace, benefiting from a more favorable phasing of residence fees.
I will now turn to our guidance on Page 9. We confirm our guidance for like-for-like RevPAR growth at between 3% and 4%. As we anticipated, Q3 was our weakest quarter, and we expect a rebound in Q4, which is confident by the Q3 exit rate with the September RevPAR at plus 3%. Net unit growth is still expected at circa 3.5% as we continue to pick up pace in the fourth quarter with a high volume of openings planned, but as well as lower -- churn, sorry, than in prior year in the fourth quarter. Now based on current production -- projections, as I stated in my introduction, we still expect FX to have a negative full year impact of EUR 60 million. So consistent with what we shared with you in July, and against this backdrop, we have secured additional profit protection measures of more than EUR 20 million, which combined with a confident outlook for the fourth quarter, enables us to upgrade our full year '25 recurring EBITDA growth guidance by 2 points to a growth which is now between -- expecting between 11% and 12% at constant currency.
And I will conclude this presentation with an update on Ennismore on Slide 10. As you may recall, Ennismore was created in 2021 with Accor joining its lifestyle brands with Hoxton. Today, Ennismore is a leading player in the fast-growing lifestyle hospitality segment with 192 hotels and over 500 restaurants and bars. Today, the Accor Board approved the evaluation of a potential listing of Ennismore. Such a listing would enhance liquidity for minority shareholders and provide additional flexibility to support any small growth platform. Now in the event a listing would take place, Accor would remain the controlling shareholder of Ennismore. And at this juncture, there's no certainty that a transaction will be completed and obviously, we will inform the market of future development as appropriate. And thank you for your listening, and I will now open the floor to questions.
[Operator Instructions]
The next question comes from Jamie Rollo from Morgan Stanley.
2. Question Answer
Three questions, please. Just on the Managed and Franchised division, it's obviously encouraging to see the revenue growth back to positive territory in constant currency terms. But as you call out, there are some benefits from the termination fees in the Americas and some residences income. Could you please quantify those? It looks like it's about EUR 5 million or EUR 6 million combined. Secondly, clearly, also positive to get the EBITDA guidance upgrade, that 2% that you say is all on efficiencies. Should we then annualize that next year, is that an extra 2%? Or is it maybe just a one-off for this year?
And then finally, just on Ennismore. So just to clarify, the Board is evaluating the possibility of this IPO, you're not obviously announcing an IPO. But could you please just talk a bit about the process when you might hear about the decision? And any other factors we need to think about in sort of judging the likelihood of it happening.
Jamie. So on the Americas, yes, you're right. That's the order of magnitude. On the profit protection plans, no, you should not double that. What that EUR 20 million plus is really a combination of delaying some -- and reducing some hirings and as well as reprioritizing some projects. So you should not -- you should not expect that EUR 20 million to become EUR 40 million next year, but you should expect that EUR 20 million to be sustainable next year.
And with respect to Ennismore, you're right. Right now, we have started a process of evaluating a potential listing that will obviously take a number of steps and we'll probably be -- if indeed it is completed at least a 12-month process.
So presumably, the S&D disposal comes first. But any update there?
Correct. The S&D disposal should come first. The process is ongoing. We expect to receive offers during the month of November. And we still expect the transaction to be completed by the end of the second quarter next year.
The next question comes from Jarrod Castle from UBS.
Also three for me. Can you just spend a little bit of time just telling us how the residence phasing has gone in the second half? Obviously, it was a little bit slow in the first half. So any thoughts there? Secondly, EUR 100 million buyback. It sounds like it could complete in 4Q. What made you decide now was the right time rather than, let's say, February time. And then just thirdly, a very strong pipeline. NUG obviously lagging about behind. But how should we think about net unit growth going forward from '26 onwards just given this pipeline growth?
Jarrod, thanks for your question. So in terms of residents, what we say is that overall residents will be slightly up year-over-year and the growth will all take place in the second half, mostly in the fourth quarter. With respect to the buyback program, we'll start the buyback in the fourth quarter. Our view is that last -- last year, we started the -- sorry, this year, we started the share buyback after our full year '24 earnings call. So in March, we felt that given where the share price is today, it was appropriate to have a bit more of a regular share buyback and be active in the market on a more regular basis and not have to wait for our full year '25 earnings release. And with respect to the NUG going forward, yes, we are obviously pleased with the growth in the pipeline and our expectation. Our CMD calls for an acceleration of the NUG towards the upper range of that 3% to 5%. This year, we are circa 3.5% and the expectation for '26 is to improve from that level and gradually move towards by '27, the upper range of that range.
Okay. And it doesn't sound like there's any economic headwinds, which is impacting the pipeline or NUG currently at the moment?
No, there isn't. No. And you have to recall that most of our -- the majority of our pipeline sits actually in the Middle East and Asia Pacific, very little actually sits in the U.S., which is obviously more constrained. And the -- we have a very high conversion rate about -- '24 was about 60% of our opening door conversions. Through September, we're running at 56%.
The next question comes from Muneeba Kayani from Bank of America.
The STO breakdown, that's really helpful. You've given the revenue breakdown for 3Q. Just in terms of details going forward, will you be giving more breakdown at an EBITDA level on STO as well? And if you ask -- could you maybe share something on how this would be for 1H if you had given it to us, it is indicative that would be thoughtful. And then just a bit on this Ennismore listing, like why now is the Board looking at it? And what is really being kind of evaluated in this process. And you said Accor would still remain a controlling shareholder. So kind of you would be selling into a listing? How would that work, if you could just talk about that?
Sure. So on STO, actually, the EBITDA that was reported in the first half is the EBITDA for SMDL, right? Because the reimbursed cost is pure pass-through. So that has 0 EBITDA. So all of the EBITDA that was reported in the first half is SMDL. And so going forward, we'll continue to isolate revenue from reimbursed cost, again, 0 EBITDA for that block and SMDL revenue and EBITDA.
And in terms of Ennismore, Ennismore has minority shareholders, those minority shareholders had certain liquidity clauses, which were essentially exercisable during a certain time frame. We've reached a time frame, and therefore, this is why we're now considering and evaluating a potential listing of Ennismore and it's yet to be decided if Ennismore was to be listed, how that liquidity would be composed of, but there's an expectation that all shareholders probably would have to contribute to that liquidity. But again, Accor will remain the controlling shareholder of Ennismore.
What are other options if you don't -- if the Board decides not to do a listing?
Status quo.
The next question comes from Leo Carrington from Citi.
If I could ask two questions. Firstly, on these profit protection measures. Could you also elaborate it further on the remarks earlier on delayed hiring and reprioritization. Is this purely reactions of currency headwinds? Or did market conditions change that these investments were no longer so pressing. And in terms of where these fits, will be more visible in STO or management from franchise EBITDA? Second question, just on the STO breakdown, thank you for splitting out the reimbursed costs. It felt like some of the discussion of H1 implies more disclosure was being considered in terms of the SMDL categories. Is this something that's still under consideration?
So with respect to the profit protection plan, no, it is not related to a change in market conditions. It's really our intention to cover part of that foreign exchange impact. And that's really what's driving the, let's say reprioritizing of projects of hiring and up-spending, generally speaking. In terms of where those savings are coming from, they're relatively balanced, a bit more coming from STO, SMDL than from M&F, but relatively balanced. And in terms of splitting further SMDL. No, we do not intend to put further SMDL than what we have -- than what we're reporting currently, really just isolating reimbursed costs from SMDL.
The next question comes from Estelle Weingrod from JPMorgan. The next question comes from Jaafar Mestari from BNP Paribas Exane.
Actually, can I just start by making you repeat, one thing you said on the profit protection program, what I heard is, you should not assume an extra EUR 20 million next year but you should assume the EUR 20 million if sustainable into next year, just to confirm.
That's correct, Jaafar.
I guess on SMDL, first question, apologies for asking for more detail and you're not going to split it further down. But can you help us with some granularity because presumably marketing, even if you don't have contractual obligations to spend it like some of your U.S. peers. Within the SMDL marketing you're pretty much 0 margins. So how much is marketing, how much is sales and distribution, I guess, low margins? And then how much right now is loyalty memberships partnerships, which presumably is 30% plus margins, please?
So you're right, Jaafar. Sales and marketing is fundamentally breakeven, 0 plus, 0 minus, depending on the years, but it's fundamentally a breakeven. So where the EBITDA comes from is from loyalty distribution partnership and subscription. And within that, it's really distribution that is the major driver of that EBITDA.
Okay. And then the conversion of some contracts from managed franchise. I don't think you've quantified them explicitly so far. Presumably, they were still work in progress, but you're getting closer to the end of the year. Do you have an estimate on the revenue impact for full year '25? And then my last question is on Ennismore. When you say provide additional flexibility to support growth, what does that mean in the context of a pure asset-light business where you've been saying that the requirements for key money are not increasing?
Sure. So on management franchise, so what we -- I think what we called out in the first quarter was that we expected the impact to be roughly 2 points of M&F revenue for PM&E, slightly above 1 point at group level, and it's really in the ENA region. With respect to Ennismore, you're absolutely right. We don't intend to go asset heavy in Ennismore, but Ennismore historically has grown through acquisitions, and this is potentially something that could be on that road map going forward. And that's where the flexibility comes in.
The next question comes from Estelle Weingrod from JPMorgan.
Is it working this time?
Yes.
Yes. Okay, cool. Perfect. First question on RevPAR. We've seen an inflection in September as you pointed to, but also in Q4 in the last STO data. Are you confident this regained momentum can be sustained over the quarter?
And also a question on France. I mean there's lots of things going on there likely having an impact on consumer sentiment perhaps as we've seen in the Q3 data. How is it evolving at the moment? Any color, I don't know, on the books into the year-end? And also a question, last one on Ennismore as well. I mean I always thought that could be some potential dis-synergies in terms of cost duplication and that could be an issue. Can you explain what's driving the announcement today in that regard? And clearly, it's been talked about for a little while, but I thought maybe it will be something to be considered at the end of the CEO mandate, perhaps.
Sure. So yes, in terms of RevPAR, I mean we're encouraged by the month of September, and you argue today is that we should sustain that rate of growth pretty much in the third quarter. October probably will be our strongest month in that quarter. And so far, October is looking good. With respect to France, frankly, our view on France right now is that it's a relatively flattish environment. That's what we've seen in September, and we don't see any particular change or factor that would change that. I mean it's basically very -- it's basically a soft environment for the reasons you can imagine.
Now on Ennismore, what -- we do not -- again, we will remain the controlling shareholder of Ennismore and Ennismore will continue to benefit from the platforms that Accor is on mainly loyalty. So actually, any potential listing of Ennismore would not, in and of itself, create dis-synergies from what Ennismore is today. And in terms of the timing, again, the timing has to do with some liquidity windows that minority shareholders had and that we had to essentially abide by.
[Operator Instructions]
The next question comes from Alex Brignall from Rothschild and Co Redburn. The next question comes from [indiscernible] from BlackRock.
[Operator Instructions]
The next question comes from Andre Juillard from Deutsche Bank Equity Research.
I had more or less the same question that Estelle asked you about Ennismore. Just wanted to understand -- to better understand what you are thinking about in terms of potential spinoff or independent listing. But what it would imply in terms of shareholding because saying that you want to keep the majority stake in Ennismore means that you would keep 50.1% or more considering that you have 62%? And what about the other shareholders? What about the idea behind that considering that Ennismore is not a really independent group at the moment?
Did you hear the answer of the speaker, please, can you tell us. Can you tell us if you hear the answer of the speaker.
Yes, yes. I hear you.
But did you hear the answer to your question?
Thank you.
The next question comes from Alex Brignall from Rothschild and Co Redburn.
Can you hear me this time?
Yes, I can hear you well, Alex.
I think it might be using Teams. I'll tell people not to use Teams in future. I'm on [indiscernible] now. So the first question, H1 or Q2. One of the big questions I think Jamie brought it up was on revenue timing against RevPAR and NUG. They broadly matched this quarter. And you've obviously -- you talked about residence fees already, but there's probably a suggestion that a bit of the unwind and the negative timing of H1 would come through. Is that really the same answer with the resident fees and so should Q4 sort of give back some of the miss on the timing of that came through in Q2?
And then the second question is on the reimbursed costs obviously incredibly helpful to now have that detail. One of the big areas of difference that happened during COVID was the sort of STO piece or what ENA had back then. Obviously had a big negative during COVID, whereas for the U.S. groups, they've broadly stayed even. So I guess my question is, did the negative impact from that line item during COVID, was that all the SMD LPs. Was reimbursed costs kind of -- do you always run it exactly to 0 every year? Or is there still times when it wouldn't? And should we kind of think of that outside of adjusted EBITDA as the U.S. groups reported.
And then the third question, if I dare, conversion, Hilton talked a lot about that they've got a new conversion product that they're pushing and they talked a lot about really the opportunity outside the U.S., which can be diagnosed as a lack of growth opportunity in the U.S. But as it relates to your own growth, which is obviously a lot of it is not in the U.S. How are you feeling about the brand mix and the conversion versus new build dynamics?
Thanks, Alex. So on your first question, yes, I think what we shared our H1 call was that, again, those timing elements that obviously were headwinds in the first half would reverse in the second half. And so resident fees again will be slightly up on a full year basis and all the growth will be in the second half. In terms of the reimbursed cost in SMDL. So during -- reimbursed costs fundamentally are EBITDA activity. If you don't have the payroll cost, basically, you don't have those revenue, neither you have those -- neither do you have those costs. So during COVID that line was also at 0 and all the STO loss that took place during COVID was really the SMDL activities. And going forward, which is why we provided that midterm guidance. We do expect SMDL EBITDA to be contributing to the overall growth of the EBITDA for Accor.
And on your last question, conversions are a very important part of our growth. Again, 56% year-to-date, 60% last year. And therefore, we believe that the conversions will continue to be the majority of our openings.
With respect to the brands, we already have some conversion brands in the portfolio and we think we have the right, let's say, basket of brands to drive those conversions going forward. We have a brand, which is hand written, which is actually a good example of a conversion brand that we are going to push probably more aggressively going forward. And this is actually the brand that will be on the Las Vegas property that is scheduled to open in the fourth quarter.
And [indiscernible], we are going to answer back to your question because apparently you did not listen to it -- you didn't hear it, sorry.
Okay. So I believe your question was on Ennismore. So when I say is that one -- obviously, it's -- we're evaluating the potential of listing Ennismore. We will remain a controlling shareholder. If that transaction were to take place, there would be -- there's an expectation that all shareholders would contribute to that transaction. And I'm not going to comment further on what that would mean for Accor in particular.
[Operator Instructions]
There are no more questions at this time. So I hand the conference back to the speakers for any closing remarks.
Well, thank you, everyone. Thank you for your questions, and thank you for listening into this third quarter call from Accor, and I wish everybody a good rest of the day. Thanks.
Thank you. The conference is over. You may now disconnect.
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Accor — Accor SA, Q3 2025 Sales/ Trading Statement Call, Oct 23, 2025
Accor — Accor SA, Q3 2025 Sales/ Trading Statement Call, Oct 23, 2025
📊 Quartal auf einen Blick
- RevPAR: like‑for‑like +0,8% im Q3; September +3% (Preis und Auslastung treiben Wachstum).
- Umsatz: Group‑Revenue EUR 1,369 Mrd, auf Konstanzkursen +0% YoY (−4,6% zu Berichtskursen).
- M&F‑Umsatz: Management & Franchise +3,1% bei konstanten Wechselkursen.
- NUG: Net Unit Growth (NUG) LTM 2,5%; Pipeline‑Wachstum LTM 8,2%.
- EBITDA: Recurring EBITDA‑Guidance erhöht auf +11–12% (konst. Währung); negativer FX‑Effekt ~EUR 60 Mio auf EBITDA (Ergebnis vor Zinsen, Steuern und Abschreibungen).
🎯 Was das Management sagt
- Netzwerk: Beschleunigte Network‑Expansion (NUG beschleunigt, viele Eröffnungen in Q4: u.a. Las Vegas, Delano NYC, Fairmont Hanoi).
- SMDL‑Fokus: Ausbau von Sales, Marketing, Distribution & Loyalty (SMDL) als EBITDA‑Treiber; Ziel: SMDL‑Umsatz wächst schneller als NUG+RevPAR und mittelfristig ≥6% Marge.
- Kapitalallokation: Abschlüsse zweiter Buyback‑Tranche abgeschlossen; neues Rückkaufprogramm EUR 100 Mio in Q4 gestartet; TSR‑Rückkehr seit Jahresbeginn EUR 743 Mio (~6,5% MK).
🔭 Ausblick & Guidance
- RevPAR‑Ziel: Like‑for‑like RevPAR 3–4% für FY25 bestätigt; Q3 als schwächstes Quartal, Q4‑Erholung erwartet.
- NUG‑Ziel: Net Unit Growth circa 3,5% für 2025; Beschleunigung Richtung obere Bandbreite (3–5%) bis 2027 erwartet.
- EBITDA‑Guidance: Recurring EBITDA +11–12% (konst. Währung); FX‑Negativwirkung ~EUR 60 Mio für das Jahr; zusätzliche Profit‑Protection >EUR 20 Mio (H2) gesichert.
❓ Fragen der Analysten
- Ennismore: Vorstand prüft mögliche Börsennotierung; Zeitplan offen, Prozess dürfte ≥12 Monate dauern; S&D‑Disposal soll zuerst erfolgen (Offerten im November, Zielabschluss Ende Q2 nächstes Jahr).
- Sustainability: Profit‑Protection von >EUR 20 Mio soll in 2026 nachhaltig sein, aber kein weiteres Verdoppeln erwartet (nicht einfach annualisierbar).
- SMDL & Conversion: Nachfrage nach Granularität in SMDL; reimbursed costs als Pass‑Through (0 EBITDA), EBITDA kommt aus Distribution/Loyalty; Conversion bleibt Hauptquelle für Öffnungen (56% YTD; ~60% in 2024).
⚡ Bottom Line
- Fazit: Call liefert eine saubere Mischung aus operativer Stabilität (Q3 modest positives RevPAR), erhöhter Profitabilitäts‑Erwartung (EBITDA‑Upgrade auf 11–12% CC) und klarer Kapitalrückführung (neuer EUR 100 Mio Buyback). Währungseffekte (−EUR 60 Mio) und Unsicherheiten rund um eine mögliche Ennismore‑Notierung bleiben Überwachungsfaktoren; für Aktionäre kurzfristig positiv durch Buybacks und verbesserte EBITDA‑Prognose, mittelfristig abhängig von Umsetzung der Pipeline und SMDL‑Monetarisierung.
Accor — Q2 2025 Earnings Call
1. Management Discussion
Good morning, ladies and gentlemen, and welcome to the Accor H1 '25 Results Conference Call. For your information, today's conference call is being recorded. [Operator Instructions]
I will now hand over to Sebastien Bazin, Chairman and CEO of Accor. Please go ahead, sir.
Well, thank you. Welcome, everyone, on this H1 release. I'm here with Martine, Pierre-Loup, and I'm going to leave the floor very quickly now to Martine, and then I'll get back to you for the conclusions and for Q&A, of course.
Martine, over to you.
Thank you, Sebastien, and good morning, everyone.
So I'll start with the financial highlights on Slide 3. And I'm pleased to report that we've delivered another quarter and a semester of solid growth despite multiple headwinds, both from geopolitics, but also foreign exchange.
Second quarter RevPAR like-for-like remained solid at plus 4.1%, and it's driven both by price and occupancy and benefiting from our geographical and segment diversification. In the first half, RevPAR was up 4.6%. NUG on a last 12-month basis reached what was an expected low point for the year at 1.9%, and this is mainly reflecting a base effect related to the conversion of the Daiwa portfolio in Japan, which took place in the second quarter of '24. Our pipeline, on the other hand, grew at a very healthy rate of 10.7% over the same period, which supports the acceleration of openings and net unit growth, which we expect in the second half.
Now the euro has appreciated both rapidly and significantly since the first quarter against pretty much every currency and in particular, against the USD, and therefore, all of the USD pegged currency. Now our FX exposure is predominantly in currency which move with the U.S. dollar. And as a result of that, the erosion of the dollar has had a negative impact on our reported results as of the second quarter.
Now at constant currency, group revenue increased by 5.1% in the first half. And at reported rates, revenue grew by 2.5%, reaching EUR 2.745 billion. Now we translated this solid activity into solid financial results, which demonstrates the solid discipline. Recurring EBITDA is up 13.5% (sic) [ 13.4% ] at constant currency, which is above our midterm guidance. And at reported rates, recurring EBITDA is up 9.4% to EUR 552 million in the first half. And as you can see, foreign exchange rates had a negative 4-point impact on EBITDA growth in the first half. Recurring free cash flow improved to EUR 136 million. That is a growth of 13.3% versus prior year. And finally, we keep to our shareholder return policy with EUR 503 million of cash returned to shareholders in the first half through dividend as well as the first tranche of our '25 share buyback program.
Now let's turn to the second quarter RevPAR on Slide 5. I'll start with PME. PME posted a second quarter RevPAR growth of 2.9%, still largely driven by pricing for about 3 quarters and occupancy for a quarter. Occupancy reached 69% in the quarter, which is still below 2019.
In Europe, North Africa, or ENA, RevPAR growth accelerated from 0.6% in the first quarter to 3.3% in the second quarter, primarily driven by France. Occupancy was the main driver, reaching 73% in the second quarter for the ENA region, which is a 2-point gain versus prior. In France, RevPAR was up in the mid-single digit, driven by Paris, which was up in the low double digits. Paris benefited from very strong tourism inflow as well as favorable comps. In June, you might remember, we had a slowdown in 2024 ahead of the Olympics game. The RevPAR in the [ province ] grew in the low single digits in the second quarter. In the U.K., the low single-digit negative momentum for RevPAR remained both in London and the regions, still reflecting a depressed economic environment. In Germany, RevPAR was down in the mid-single digit with unfavorable comps in June, which, as you may recall, hosted the UEFA football championship in June of 2024.
In MEA APAC, Q2 RevPAR softened to 1.2%, and this is primarily driven by Saudi Arabia, which was negatively impacted by the timing of the Ramadan as well as some stricter entry rules for the June Hajj Pilgrimage. Now China's negative high single-digit RevPAR growth continues to weigh on the region. If you exclude China, MEA APAC region RevPAR is up 3.6% in the second quarter, primarily driven by price. In the Middle East, performance was flat overall, but highly contrasted. U.A.E. was up in the low double digits despite some cancellation due to the tensions in Iran. But Saudi Arabia, as I was just commenting, recorded negative growth for the reasons highlighted previously, timing of Ramadan and stricter entry rules for the June Hajj Pilgrimage.
Turning to Southeast Asia. Southeast Asia was solid despite Thailand being negatively impacted by what was a lower inbound flow from China due to security concerns in Thailand and Indonesia, facing economic headwinds due to government budget restrictions. But the other countries in Southeast Asia, mainly Japan, Korea, Vietnam, continue to perform very well. Pacific RevPAR rebounded in the second quarter with mid-single-digit growth following what was a soft Q1, which had been impacted by the Alfred cyclone in Queensland in March. And China, as indicated, so no improvement in Q2 with still negative high single-digit RevPAR growth concentrated in the eco portfolio, which, as you might recall, is the vast majority of our portfolio in China.
Turning to Americas. Americas continues to post very solid growth with Q2 RevPAR up 9.1% versus prior year driven by Brazil, which had solid pricing as well as solid corporate demand.
Turning to Lux & Lifestyle. RevPAR growth was 7% in the quarter, equally driven by pricing and occupancy. Occupancy was up 2 points in the period for Lux & Lifestyle. Luxury RevPAR in the second quarter was up 5.3% driven by both price and occupancy with very solid momentum across all the brands. And as we noticed in the first quarter, Luxury tend to overperform other segments in all geographies. Lifestyle posted an impressive 12% RevPAR growth driven by both price and occupancy with a very strong performance again in resorts in Turkey, Egypt and U.A.E.
Moving on to Slide 6 on Accor network and pipeline by division, and I'll start on the left with PME. Net unit growth was 1.5% on a last 12-month basis, an expected low point due to the Q2 '24 base effect again from the opening of the Daiwa portfolio in Japan. In addition, this year, openings will be more skewed towards the second half whilst, on the other hand, churn was more front-loaded as we shared in our Q1 call.
Overall, we do expect churn and openings for the PME division to be in line with prior year on a full year basis, but again, with a significant acceleration of the NUG in H2, which is supported by the pipeline. And actually, PME pipeline reached 184,000 rooms at the end of June, which is up 12% over the last 12 months. And it is worth noting that we just signed Accor's largest hotel worldwide in the U.S. with the signing of the 2,800-key Treasure Island Hotel in Las Vegas, which will be under the Handwritten brand. M&F revenue at EUR 1,200 was stable.
Moving to the right. Luxury & Lifestyle Network grew by 4.3% over the last 12 months, still driven by Ennismore. As we shared with you in our first quarter call, LTM NUG for Luxury & Lifestyle is impacted by the phasing of the churn, which is predominantly in H1, actually Q1, notably in Lifestyle, and the postponement of some openings to the second half, including 2 large Rixos property in Egypt.
Now it is worth noting the opening of 4 Fairmont in the second quarter of '25 as well as some Ennismores opening, Mondrian on the Gulf Coast and the Hoxton in Edinburgh. Lux & Lifestyle pipeline continues to grow at a sustained pace, plus 6.3% on an LTM basis, and it is driven by Ennismore. Overall, the pipeline for Luxury & Lifestyle is 45% of the existing network. M&F revenue per room, EUR 3,900, also stable.
Amongst the notable openings planned in the second half, we have Faena opening in New York City; Delano, Miami South Beach; Mama Shelter, Zurich; and Hoxton in Dublin. So at group level, NUG again reached 1.9% over the last 12 months, which we hold as a low point, and we anticipate a strong acceleration in the second half based on what is a very robust pipeline, and conversions in the first half were 56% of our openings.
Now let's move to Slide 7 and the revenue breakdown by segment. As I stated in my introduction, group revenue reached EUR 2.745 billion in the first half. That is up 2.5% on a reported basis versus prior year. And again, the reported growth is significantly impacted by FX, a very limited scope effect over the period. On a constant currency basis, revenue was up 5.1%. For Premium, Midscale & Economy, revenue was essentially flat at EUR 1.475 billion with a similar FX impact as the one for the group. Management & Franchise revenue was down 0.8%. There's a 2-point negative impact, which we had called out in our earnings call in the first quarter, which is related to the conversion of some of our management contracts to franchise contracts, and that is weighing on that line. And in addition, of course, FX is also negative for M&F revenue.
Services to owners grew at a higher pace than M&F fees, reflecting improvements in both distribution and loyalty. We continue to gain share in our preferred distribution channels where our revenue intake is higher, thanks to stronger loyalty contribution. ALL, which is our loyalty program, is sustaining high single-digit growth in its membership base in the first half.
Turning to Hotel Assets & Other, performance is driven by Australia and Brazil and is therefore significantly impacted by the weakening of both the real and the Australian dollar versus the euro, with a negative impact in the mid-single digit from FX in Hotel Assets & Other. For Luxury & Lifestyle, revenue was up 5.6% versus prior year to reach EUR 1.312 billion, also impacted by FX. Management & Franchise revenue was up 0.6%, with difficult comps stemming from the front-loading of the branded residence fees in H1 '24, which we had called out in our H1 '24 earnings call. Now on a full year basis, this has no impact as we expect full year residence fees to actually be slightly up versus prior year. So if you adjust for that phasing, then Luxury & Lifestyle M&F revenue growth would have been 7.5% at reported rate.
Services to owners revenue primarily reimbursed costs for Luxury & Lifestyle, which are slightly down in the first half and largely due to FX. Hotel Assets & Other reflects the very strong performance of Paris Society venues as well as the acquisition of Rikas, which took place in March of 2024.
Turning to Slide 8, Management & Franchise revenue. M&F revenue is essentially flat in H1, reflecting both headwinds, but also the 2-point impact on the conversion from management to franchise in PME and the high comp base last year of residential fees in Lifestyle.
Starting with PME, M&F revenue was down 0.8% in the first half. ENA reflects lower RevPAR growth as well as, again, the contract conversion, which is where the impact is concentrated really in this region. MEA APAC and Americas are both significantly impacted by FX. Constant currency growth remained solid in the mid- to high single digits in both regions. Luxury & Lifestyle M&F revenue growth was 0.6%, again, 7.5%, if we adjust for the phasing of residential fees.
Turning to EBITDA on Slide 9. The group's overall EBITDA reached EUR 552 million, again, up 9.4% on a reported basis and 13.4% on a constant currency basis. EBITDA growth reflects 4 points of FX headwinds and phasing effects, namely residential fees and marketing spend. Adjusting for phasing, both in marketing and residential fees, which we expect again to be broadly neutral on a full year basis, and FX, the underlying performance of EBITDA in the first half would be 8%, which is a very solid performance.
As for M&F, EBITDA growth is constrained by the lack of top line growth for the reasons shared previously. Overall margin is flat as PME M&F margin improvement is offset by the high comp base again of residential fees. As for STO, the significant growth in STO, services to owners, reflects the structural improvement in distribution and loyalty EBITDA and a phasing of marketing costs, which is skewed towards H2 in 2025. Last year, we had a larger portion of our spend in H1 ahead of the Olympics. Now again, the phasing effect is neutral on a full year basis as we expect full year STO EBITDA to be in line to slightly above prior year. As for Hotel Assets & Other, the growth from Rikas and Paris Society is partially offset by PME.
Now regarding Premium, Midscale & Economy, EBITDA is up by 6.7% to EUR 385 million at reported rates. As for M&F, slight EBITDA growth is reflecting a 1-point improvement in M&F margin, which is in line with our midterm perspective. As for STO, EBITDA was positive for the reasons mentioned previously, with favorable marketing phasing more benefiting PME. As for Hotel Assets & Other, EBITDA is impacted by the tropical storm in the first quarter and the disposal of Accor Vacation Club in March of last year.
Regarding Luxury & Lifestyle, EBITDA is up a solid 14.3% to EUR 224 million at reported rates. As for M&F, EBITDA is down 2.4%, again, mainly due to the comps in residential fees, again, neutral on a full year basis. As for STO, EBITDA is slightly ahead of prior year. And as for Hotel Assets & Others, EBITDA mainly reflect the growth of both Rikas and Paris Society.
Moving on to Slide 10. We achieved a net profit of EUR 233 million in the first half which compares to EUR 253 million in the first half of last year. If we adjust for Essendi, Essendi is the new name of AccorInvest, adjusting for Essendi contribution, which had benefited, you may recall, from gains on asset sale in the first half of '24, net profit would be up by 19% in the first half.
Now let me call out the main highlights. Other income and expenses as well as D&A are essentially flat to prior year. Share of net profit/loss of equity investment was a negative EUR 19 million. This line is mainly driven by Essendi, our stake in Essendi. And as I was commenting earlier, this line saw a profit in the first half from capital gains resulting from the asset disposals of Essendi. Net financial expense, 2/3 of the increase that you see here is actually noncash and is driven by the variation in noncash FX gains and losses. This year, we recorded a small loss versus a gain last year. Cost of debt is actually stable in the first half of 2025 versus prior year same period. Income tax expense is down from prior, mainly from a baseline effect. We recognized in the first half of '24, a tax expense related to the reorganization of the group.
Turning to cash flow on Slide 11. The recurring free cash flow improved to EUR 136 million, which is a 13% growth versus prior year with a slight improvement in cash conversion ratio, from 24% to 25%. Really, 4 main highlights that I will call out. Cash interest slightly decreased. It's really mostly from favorable timing. Cash tax increased from EUR 105 million to EUR 121 million this year, and that is due to higher taxable profits in foreign jurisdictions where we have net operating losses, which essentially have been extinguished.
Recurring investment increased from EUR 90 million to EUR 120 million, and that is completely aligned with the strategy and the guidance we communicated during our CMD, which is to bring, over time, our annual recurring investments up to EUR 300 million, and that is to support the network growth in Luxury & Lifestyle, which tends to call for high [ cumulative ] in PME. The working capital improvement from prior year reflects the continued improvement and control of our cash collection. And I do remind you that our working capital change is seasonal in nature and therefore, negative in the first half and positive in the second half.
Finally, net debt reached EUR 3.094 billion (sic) [ EUR 3.096 billion ] at the end of June 2024. As a reminder, net debt was EUR 2.5 billion at the end of December last year. And the main movements in the first half are really the recurring free cash flow, the return to shareholders and the reimbursement of the outstanding hybrid, which was refinanced in the second half of last year.
Finally, let me now introduce our guidance for 2025 on Page 12. RevPAR like-for-like growth is expected in line with our midterm guidance, between 3% and 4%. It reflects the solid start of the year, but also in the second half, the negative comp base of the Olympics, which will impact the third quarter, which, as you may recall, we expect to be our weakest quarter. Net unit growth is expected at around 3.5%. That is a robust acceleration versus the first half.
Given the high volatility of FX, we have decided to provide a recurring EBITDA growth guidance at constant currency, which is expected between 9% and 10%, in line with CMD perspective. Assuming the forecast by Bloomberg for the second half, which has the U.S. dollar at 1.17 against the euro, our reported full year 2025 EBITDA growth will be negatively impacted by about EUR 5.6 million, which implies a stronger FX headwind in the second half, given again where the dollar closed in the second quarter.
And this concludes my opening remarks, and I will now turn the floor over to Sebastien for closing remarks.
[Foreign Language], Martine. So on the last 2 slides, 2 to 3 takeaways for the first semester of 2025. What is important for, me and obviously, for you, is validation of the robustness of the business model, the transformation done, the segmentation in between PME, on one side, Luxury Lifestyle on the other side, through ownership of all the CEOs of both divisions, they are performing well. They're basically doing maximum on confirming operating leverage between revenues to EBITDA and, of course, a successful model when it comes to diversification of geographies and trying to get the growth wherever it exists on this planet.
Because of the segmentation, because of the management ownership and thanks to the diversification of geography, we have shown a solid result for H1 despite a EUR 21 million cost of currency impact.
The third element, which we talked a little bit about it, but you're going to be hearing us talking much more about it, is the loyalty program, which is stronger and stronger every trimester passing since we've launched 4 years ago, ALL. We passed the 100 million new member a couple of months ago. We said to you last year, I guess, we had 11 million-plus new members in 2024. I do expect that, I guess, we're going to do even better in 2025 in terms of new member. It is very attractive and solid with a greater numbers of partnership, and you've seen that into the STO number in terms of contribution to profit.
And finally, it is our compass or our North Star, we're never going to let go from our commitment on achieving the CMD target as promised to ourselves and promised to many of you.
When it comes to H2, we clearly are looking at the impact of currency. I know we've talked quite a bit about it, and we just cannot do nothing about it. So we are reentering a very stringent operational and financial discipline, trying to mitigate whatever we can from the foreign exchange into contribution to profit.
We're going to be accelerating the opening and the development. Martine talked to you about the 10.7% growth in pipeline. That's never been better in terms of signing pace in all different segments and across all geographies and certainly back strong in Europe when it comes to the premium segment.
Three, we are really deep in the process when it comes to Essendi, which is, as you may know, the new name for AccorInvest. The vendor due diligence is almost finished. We're probably 90% there. We're talking 4,000 documents into the data room. And of course, we have interested parties looking at all that immense data room vendor due diligence, and we expect to be on time when it comes to receiving letters of interest and offers in the second semester of 2025.
And finally, let's finish orderly the share buyback program of EUR 240 million for the H2 and probably starting as early as next Monday.
Well, that's what it is. I can't wait to go deeper with many of you when it comes to Q&A, and let's do it now.
[Operator Instructions] We'll take our first question from Jamie Rollo from Morgan Stanley.
2. Question Answer
Three questions, if I may. First of all, just on the implied second half guidance, RevPAR obviously has slowed down to, it looks like, 1.5% to 3.5%. You flagged the Olympics. But are you factoring in any other slowdown there outside of sporting events? And also the EBITDA guidance, also quite a sharp slowdown to sort of 5% to 7% constant currency. Some of that looks to be RevPAR, some of it looks to be services to owners, where I think you said similar to last year, so that implies minimal profit in the second half, if I'm right. So could you talk a bit about that sort of second half slowdown, please?
Secondly, on the net unit growth guidance of 3.5% from 1.9% at Q2, how much of that is coming from the portfolio deals and some of the conversion brands like, you mentioned, Treasury Island? Should we expect a similar fee contribution to the rooms contribution on those, please?
And then just finally, on currency, are we correct to calculate a sort of rule of thumb that 1% on your basket of currencies is around EUR 12 million to EBITDA. And with the dollar now back up to 1.15, not 1.17, is the EUR 60 million headwind a bit too big?
I like it, Jamie, when you start with 3 questions and you end up with 6. So let me actually turn it to Martine on most of it, and then I'll interject on some.
So with respect to RevPAR, you're right, the second half is softer than the first half. Most of that is really the Olympics Games, which impacts ENA, France in particular, and therefore, the third quarter. It's really mostly the Olympics in the third quarter, and that's where you'll see the impact of that slower RevPAR in the second half.
With respect to EBITDA, you're right, the second half will be softer than the first half. And this really related to the STO line. We actually expect the performance in M&F at constant currency to be improved, particularly in Lux & Lifestyle, right? But it's really the services to owners that will drive that slower growth in EBITDA in the second half. And as I shared with you on a full year basis, we do expect STO to be in line, if not slightly above last year. And it's really driven by the phasing of our marketing spend. Last year, we had a phasing of the spend that was ahead of the Olympics. This year, we've actually concentrated our spend more in the second half also to support demand.
On net unit growth, actually, all of the contracts that we have in the pipeline and that will open in the second half at a similar level of fee contribution. We don't have portfolio deals per se with lower M&F fee per room. So you should not expect dilution from that. We're very focused on maintaining, if not increasing fee per room.
And on currency, actually, we have provided on Slide 17, a currency sensitivity as well as the expected currency impact. And you're absolutely right, your sum is very, very spot on.
We had EUR 11 million, not EUR 12 million?
We did EUR 11 million, so you're very close, Jamie. And if the dollar -- again, the EUR 60 million impact that we've given is based on the dollar at 1.17 for the second half. If the dollar improves from that level, then you should have a lower FX impact than the EUR 60 million we called out.
We will take our next question from Muneeba Kayani from Bank of America.
Can you talk a little bit around incentive fees and how you're thinking about that for your guidance for this year?
Then secondly, just on this new Treasure Island in Vegas, can you touch about how you're thinking about the U.S. at this point and kind of your strategy there? Would you be looking at more of these? And what was it about this specific transaction that was attractive for you?
And thirdly, to your point around loyalty, hearing a lot more in your comments today on that. So it's clearly reflecting the launch of that program. What do you have ahead? How should we be thinking about it in terms of EBITDA contribution in the next 2 years?
I'll take the first question and then turn it over to Sebastien. So on incentive fees, it's actually quite stable as a percent of our M&F fees as is the margin in hotels.
When it comes to Treasure Island in U.S., the deal actually happened quite fast in between the owner of that property and ourselves. It was actually meant -- it was built upon one thing which is validated and very interesting. Las Vegas, as you know, is very much U.S.-centric in terms of demand. And it's a very large property, and that ownership wanted to diversify from the domestic U.S. gamblers and visitors and wanted to attract the greater European, Asian populations or Middle Eastern, for that matter, and actually turn to Accor by saying, "You guys have the best distribution, the best network and the best presence away from America. Can you bring me that additional customers that I do not enjoy today at all?" So it's a diversification of demand for himself.
Two, basically getting associated with Accor Live Limitless, the ALL program, where he wanted to get the partnership and the benefit from all of his customers to enjoy the double points being earned on the ALL program because some of the U.S. domestic demand is actually also traveling abroad, and he wanted to get another benefit for them; and three, trying to get a better direct distribution and moving away from the OTAs, which he was a little bit too dependent from. So it's both loyalty, distribution and geography of demand. And it's interesting because that kind of demand did not exist a couple of years ago, 3 years ago. Handwritten was actually not even created a couple of years ago. So that soft brand permits to basically be attached and connected to many properties, many large properties in the U.S. and outside of the U.S. And people are looking today even more so deeply on the benefit of ALL, which is actually in many ways, very similar to Bonvoy outside of America.
So we're going to continue going to go deeper in the U.S. We're going to be extremely disciplined because we don't have the market share that our competitors have in the U.S. But you're going to see more of those transactions likely in some targeted cities where we can contribute European demand. And two, you're going to see, of course, an acceleration of any small expansion through its 18-portfolio brand. And we've talked to you about Delano reopening in Miami. We've talked about Faena opening in New York. And there is some, which I can't talk to you about now, but likely to be confirmed and signed in the next few weeks, many of them being in Americas. So Americas is clearly a priority for us. Americas at large because that includes Mexico, in which also we are enlarging our footprint. So it is what it is.
And just on loyalty and how do we think about it in EBITDA contribution?
Loyalty, I'm old being in this business now and certainly at Accor. We, in January, February 2020, was actually in Berlin. We've launched the new program, which we called ALL, Accor Live Limitless formerly was called Accor Le Club Hotel. That program, Accor Le Club Hotel, was launched in 2005, which is exactly 20 years after the launch of similar loyalty programs done by Marriott, Hilton in 1985. So we've been late 20 years. So it's about catching up on time. And at that time, it was a EUR 50 million program. Now it's already EUR 100 million in a matter of 5 years. And we said at that time, we should be going from EUR 6 million revenues from partnership attached to the loyalty program in 2020 and targeting for EUR 100 million in partnership revenues, and then you transform 30%, 40% of that in EBITDA.
So I won't be more precise yet on the numbers, but I can confirm to you that, I guess, we're going to be reaching that over EUR 100 million revenues in the next 18 months. So it is really a matter of getting those revenues. So those are 75 different partnerships, and we're probably going to be crossing over 100 different partnerships in the world, and each of them have EBITDA contribution to the extent of 25% to 40% margin. It depends on geography. So we're still far from the EUR 1 billion revenues from Bonvoy or Hilton Rewards that they have in America. But at least we are doing so much better than the minuscule EUR 6 million in 2020.
We will move to our next question from Jarrod Castle from UBS.
Three for me as well. You obviously announced the second tranche of your buyback, the EUR 240 million, which, I mean, you had given us some good guidance in February. Did it cross your mind maybe to do a bit more than that? So just kind of how you're thinking as we move on? Obviously, your net debt is a little bit higher as well. And then in the past, you've also spoken about unlocking value for Luxury & Lifestyle. Any thoughts there at the moment? And then lastly, I think you sold one of your nightclubs. Is there anything more to sell when we look into the second half of the year?
The second tranche on the EUR 240 million, and you're absolutely correct, is exactly what we have been announcing 4 months ago by doing EUR 440 million, of which we've done the first couple of hundred million, and we're just finishing the job, give us the benefit of another quarter and actually a better understanding of where we stand in terms of activities. We don't plan at this stage to enhance the EUR 440 million share buyback, but it is a constant discussion being held at the Board level in terms of actually capital allocation. So it's not a no, but it's not planned as of this minute.
On unlocking Luxury & Lifestyle, only confirming what I've said to you in the first quarter that we are spending a very large amount of time on how to accelerate further Ennismore in the U.S. and in many different growth geographies because we believe we are probably a couple of years ahead of any of our competitors when it comes to the depth and the growth and EBITDA of Ennismore as an entity. It needs to shine better. It needs to grow faster. It needs probably to have a different currency in order to attract higher level of partnerships. So we haven't launched anything as of yet, but we do spend a fair amount of time with the Ennismore shareholders and Ennismore management team on how to really respond to what we want to do when it comes to an accelerated expansion in many geographies and mostly in U.S. for that matter. So too soon to disclose anything, but a continuation of reflections and development process.
When it comes to nightclub, yes, we sold it. That was part of Ennismore actually. That was sold, and it was sold only because it was not EBITDA contributing. It required a lot of different personnel. And it was better to be put under entrepreneur ownership. And it was enhancing the margins of Paris Society, which owned the nightclub at the time. So by actually eliminating 120-plus employees who were actually involved with nightclub, it is a further boost and a margin expansion without any EBITDA disruption. But there's nothing of notice that I could disclose to you at this minute. But anything of that sort, which is limited EBITDA contribution where we don't need to remain as the shareholders, yes, we are diving into any rocks that we can actually turn.
We will move to our next question from Leo Carrington from Citi.
If I could also ask 3 questions. First is a follow-up on the point you've been making around the U.S.A. Has anything changed about the appeal of this market? Is it that Accor's brands and loyalty program is simply stronger, hence, Treasure Island? Or is there something about owners in the U.S. looking at Lifestyle in particular, let's say, and your brands that's, I suppose, new to the market? So just more about what's changed about that market for you would be really interesting.
Secondly, I mean, you've mentioned the RevPAR outlook and away from the sort of Olympics comps, can you just give us some more color in terms of what's happening across the key categories of corporates, leisure travelers and groups? And then lastly, just a quick modeling question on the H2 Essendi contribution. Should we be expecting an H2 profit?
Sure. When it comes to -- I'll leave it to Martine on the RevPAR outlook, and I'll go back on Essendi. Leo, what I've been telling on the U.S., there's one significant element. We've been going to NYU large hotel conference every year. We, of course, attend ALIS in Los Angeles. For the last couple of years, probably because of the size of the portfolio today of Accor, which is 48 brands, we've never seen so many entry calls from owners in America, including [ sovereign fund ]. In asking whether they can get a pitch from Ennismore, from Sofitel, from Fairmont, Handwritten was not expected, and that was a phone call we received. There is an enormous envy from hotel ownership in U.S. to probably diversify away from what is today 85% U.S.-centric brands organization. And they are looking for something which is different, maybe in some ways more unique, maybe European flavor, but something different. That never existed 5 or 6 years ago. And that sentiment exists all over the different geographies.
The one thing we have to be very careful when we receive those phone calls, and of course, we also pitch and we go and try to seduce as many owners as we could, is not to overpromise because of the lack of scale in America, there's things we simply cannot promise in terms of domestic distribution capacity. But it's really a response to a very new environment and the seduction of Accor branch, which probably did not exist before, or actually maybe we do a better job in reaching out. And certainly having opened the office in New York on Fifth Avenue was a great marker in terms of ability to finally meet and basically charm ownership as opposed to receive them into a lobby of a Novotel on Times Square or a Sofitel lobby on 43rd Street. So it's a major move in terms of the way we present ourselves. And it's probably a focus for us on trying to get the best margin where it is, which happens to be in America in terms of fee contribution. So it's probably a combination of both.
On Essendi, I'll give it to Martine.
On the Essendi, so yes, we do expect to have a positive contribution from Essendi from gains on sales. So that share of net profit loss of equity investments will turn positive on a full year basis, but it will be a much smaller contribution than it was last year. On your question on color on RevPAR across segments, so what we saw in the second quarter is actually quite similar to what we observed in the first quarter, which is business essentially flattish and the growth is really coming from leisure, which continues to be very solid. And this is true for both individual business traveler as well as group business travel.
We will take our next question from Alex Brignall from Rothschild & Co Redburn.
I'll just ask 2, give us some time back. So on Essendi, I appreciate what you can say it's going to be limited by the process, but you had made comments around the valuation that actually kind of been trending upwards a little bit as we went into the process. Could you give us anything that you can in terms of what people you've been talking at have looked in terms of valuation? Does it look broadly in line with what you had signed, posted before the process started officially?
And then secondly, you've talked a lot about how net unit growth would trough in Q2 and then start to accelerate as churn falls and then grow again into 2026. Could you talk a little bit about how that NUG number will look? But obviously more important is revenue, so how fee per room progression will look in 2026 based on the pipeline of things that you expect to bring through.
On the Essendi, way too soon, Alex. Nothing have been articulated, nothing could actually be articulated in terms of valuation by any prospects since they just entered the event of the diligence a couple of weeks ago. So they have to do their own homework and they have to come up with the risk and opportunities. So we'll have certainly a much better insight by, probably, I would say, October, November of this year. But they need a solid 90 days to do the homework before we can actually stipulate anything.
So on the NUG, I'll give it to you, Martine.
So yes, so you're right, absolutely, Alex. The NUG trough is in the second quarter, and we do expect an acceleration in the second half. I'm not going to comment on what we see in 2026. But as you know, our CMD guidance is in between 3% and 5%, and we do expect our net unit growth to increase over time. In terms of the fee per room, we do expect that fee per room -- very disciplined on that fee per room and therefore, in the signings that we do, and we expect the M&F fee per room to slightly improve over time. But you have to remember that whilst what we sign is of a higher value in terms of fee per room and what we churn is actually of a lower value in fee per room, given the size of the network, it takes a while before it actually shows up in the revenue line, but stable at a minimum.
But the true confirmation, which is well noted, exactly what Martine said, which is clearly important on anyone, the fee per room of all the hotel we signed is greater and better than the existing portfolio in 90% plus of all cases. So there is some very small exception, but those are meant to be exceptions. All the rest has to be greater. That is the strategy of Accor. And the mix help, by growing more premium in PME, by growing more in Lifestyle, by growing more in Luxury, ultra luxury, of course, the fee per room contribution is 2, 3, 5x bigger, in some cases, than the current network.
We will move to our next question from Estelle Weingrod from JPMorgan.
On RevPAR first, is there anything that will make you more or less confident now to achieve this 3% to 4% RevPAR growth in H2 and next year? Also another question, you're committing to the low end of that guidance range for EBITDA growth this year, which is a year with RevPAR growing nicely. In the coming years, RevPAR growth should normalize. How confident are you to achieve this EBITDA growth in that context? And maybe just the last one on Thailand and Indonesia. There were some mixed trends there. Can you just give us an update on the latest developments?
So on RevPAR, we're very confident with that 3% to 4% guidance on a full year basis. And the slowdown in the second half is really mostly reflecting the comp base of the Olympics in the third quarter of last year. In terms of the EBITDA growth, we're towards the low end of the range on net unit growth, and we are kind of towards, let's say, low to mid-end of the range in the RevPAR growth. And therefore, that is why we guide an EBITDA growth at constant currency between 9% and 10%. So that's in line with the algorithm.
Going forward, as I just indicated earlier, we do expect that net unit growth to accelerate. So you're right, RevPAR may normalize maybe towards the lower end of the guidance. Although we do have a very diverse geographic portfolio across segments as well, so our RevPAR should stay healthy. So we're very confident in our ability to be within that 9% to 12% growth on EBITDA in the years to come.
With respect to Thailand and Indonesia, so Thailand was really related to a security incident with respect to Chinese travelers. There were some Chinese travelers that ran into some trouble and that basically scared the Chinese away, in some sense. That's really more, I would say, at a point in time, I think that, that will subside, and we do expect Thailand to have a better second half. With respect to Indonesia, it's really the economic situation. The government is being very tough on spending restrictions, basically government spending, and that is impacting our business in Indonesia. Now Southeast Asia overall remains with positive RevPAR growth, and we do expect that to continue because we have other countries in that region. But those 2 countries, in particular, were impacted in the second quarter.
The one thing, Estelle, I just want to add because we do talk about it quite a bit when it comes to one-on-one meetings with investors, and we're likely going to do it in the next 4 days, is that I just want to stress again and again that we are in the midst of developing 4 different softwares that include IDs for revenue management, Adobe Salesforce for CRM, Oracle for having a PMS on the cloud. So all of those systems basically are enhancer when it comes to -- in a constant RevPAR environment to boost EBITDA contribution because of a greater direct distribution machine because of a greater resilience and repeat business from the customers when you have a greater and a better personalized push, a greater pricing dynamics with those software. Those are being deployed roughly between 40% and 60% of the network in the last 2 years.
So any year passing, it's going to be another 25% network expansion in terms of ability to use those AI-driven software, and that job will be finished probably by the end of 2027. Those particular softwares are clearly one of the KPIs that I guess we thought of at the time of the CMD to get to the 9% to 12% CMD guidance in terms of EBITDA. And you see some of it in next year, by the way, that you have seen in the first semester. So I just want to make sure you know about it, things that I guess Marriott and Hilton probably have done 5 or 10 years ago.
We're now taking our next question from Jaafar Mestari from BNP Paribas Exchange.
I have 3, if that's okay. The first one is just on the managing of RevPAR. Some of the disruptions you mentioned all sounds like they occurred in June, like the pilgrimage or that Thailand point. But of course, France was very strong in June. So just wondering if there's a monthly sequence of RevPAR during Q2 we should be aware of. And related to that, how is July to date trending? And how are the books looking, please, for the summer at this stage?
And then just third question, services to owners, probably not a very fitting name given how it's evolving. Everything you say suggests that in the H1 profits, there is some clean profit growth. There's profit pools that are being rolled out in loyalty, et cetera, that we shouldn't just look at and exclude or adjust for. But then I'm struggling to reconcile that with the guidance for the full year where you basically say it's flat to slightly up. So effectively, it just sounds like a lot of phasing, a lot of marketing, a lot of the normal system fund stuff rather than loyalty or paid memberships, all these things that are Accor EBITDA. So yes, just curious whether we should see some clean growth in STO this year.
Yes, I like you. Martine was pushing me on the side because I've been exactly having the same word over the last 3 or 4 days. I think we need to change that STO appellation. It's a mix of so many things, we need to basically clarify for the market what is really system fund related in which you have a zero-sum gain in terms of reinvesting whatever you collect on sales and marketing. But you have also part of STO things on which you are meant to not only do profit, but increase profit. Those are distribution, those are loyalty, those are partnership. And we shouldn't be defensive. We should be happy and we should show the growth. So give us a benefit of another 2 to 3 weeks, but I guess I'm so happy you said that.
Jaafar, so I'll take the minutia of RevPAR. So you're right, within the second quarter, June was clearly a low point for the reasons you mentioned, certainly, in the Middle East, Africa region. In terms of what we see, and as you know, we don't have a ton of visibility into the bookings. I'm going to put ENA aside because ENA, the comps are so challenging to read in some sense, but what we see is with respect to July, we see trends that are similar to June, really. And what we see is we see actually, again, outside of France because of the Olympics, is we see a pickup as we go towards August. So I guess the bottom line is July will be soft and August is expected to be better in the third quarter. Obviously, I don't have a view into September.
And just to go back on services to owners, we do expect and we'll think of a name that better captures the dynamics and really profitability of that group of activities. We do expect services to owners profitability, so EBITDA, to grow over time with maybe, call it, cautiousness for this year where, again, we're guiding to in line to slightly up versus prior. And it's really giving us flexibility on the marketing for the second half.
We're now taking our next question from Sabrina Blanc from Bernstein.
I have 3 questions from my side. The first one is regarding what you have mentioned in terms of conversion. Can you come back on the impact on the second quarter and what we could expect on a full year basis and if you intend to continue on this way? And that will be the opportunity to speak potentially about the churn that you had scheduled.
The second key question is regarding the incentive fees. I would like to understand which part of your hotels under management are currently paying incentive fees? Is there any big differences between areas?
And the last question is regarding Paris Society, the development. We understand that you have opened new areas. But how do you see this growth engine? And how do you see potentially your franchise business model in the Paris Society?
So on the conversion, and I'm assuming you're talking about the conversion rate in openings, as I mentioned in the call, it's 56% in the first half. I think last year, we were at 55%, I think, on a full year basis, we're a bit higher in the first quarter. So it tends to move around a couple of points. Basically, the mid-50s is kind of where we expect that to be. In terms of the incentive fees, again, it's broadly stable. I would say that the only region where incentive fees as a percent of M&F revenue is lower is ENA because ENA has a much higher franchise mix than the other regions.
And I will let Sebastien answer in terms of Paris Society.
Yes, Sabrina, on Paris Society, its development in France is fairly slow because I think we monopolize quite the large destinations, but we are growing very fast in different other markets. We just signed Gigi in Bodrum, which is a resort in Turkey. We signed in Istanbul, another Gigi. We signed pop-up 2 restaurants in Mykonos for the summer. So the expansion of Paris Society in terms of brand awareness, plus you add this to Rikas, which is another set of brand called Mimi Kakushi and others with, of course, Gigi, as you have seen in Rome on Orient Express La Minerva.
So it's not only the beginning, but it is a very fast expansion outside of France. We're actually reentering London. So it's under different tutorship. So the Paris Society branch is actually managing all the French operations. And then out of Dubai and London and others, we're managing the expansion of all our restaurant brands. I think we have 27 IP of brand concept when you add up Paris Society and Rikas. So it's a very natural expansion we have been designing for the last couple of years and executing now.
Okay. And just a small question you haven't answered regarding the churn.
I'm sorry, can you remind me the question, Sabrina?
Yes, when you are speaking about net unit growth, you haven't mentioned the churn that you had in Q2 this year and what you are expecting on a full year basis?
So we expect the churn in number of rooms to be flat versus prior year. But we expect that this churn is going to be more front-loaded this year and really because of what happened in the first quarter in the Lifestyle property mainly, but flat to prior year on a full year basis.
We are now taking our next question from Andre Juillard from Deutsche Bank.
Just a follow-up question. First one about the PME RevPAR trend in H1 in ENA region, which is surprisingly low. Do you expect any improvement on that side?
Second question about Essendi calendar. You are mentioning that you were expecting some letter of interest in H2. Do you still confirm the timing of beginning of '26 for the closing of a potential deal?
And third question about perimeter. Do you have any news flow about hotelF1 or nothing to mention at this stage?
I'll take the first question, and then I'll turn it over to you, Sebastien. On RevPAR trends, so ENA actually had a better RevPAR growth in the second quarter. It accelerated. In the first quarter, ENA was up. RevPAR was up 0.6%. In the second quarter, RevPAR was up 3.3%. And so it's an acceleration of basically 2.7 points. And this is really driven by France. France was up in the mid-single digits in the second quarter, and it's really driven by Paris, which was again up in the low double digit, lots of inflow from tourists. And then we have the indiscernible], of course, which we didn't have in June of '24. Germany was kind of actually worse than the first quarter because you have a comp base in June. So this is really related to June and the UEFA championship, which took place in Germany. U.K., not much change from the first quarter. So really, the sequential improvement is driven by France and Paris.
Andre, on Essendi, yes, we confirmed the timing we actually gave to each of you in March, which is a 12 to 18 months process. So it's going exactly as planned in terms of prospects, in terms of vendor due diligence. We believe we're going to be receiving those indications of interest, as I told you, probably by November, and then we're going to have to select the lucky 2 finalists probably by Christmas or January. And as I said, it's probably either an early summer or late summer 2026 closing. But nothing has changed since what we said in March.
On hotelF1, it's a long process. It's not an easy process, and it's something which is added, which is super sad, is our partner died last Friday, which is unexpected. And he was really our main person that, I guess, we've been exchanging on hotelF1. The company, of course, remains. He has partners in his company, but I just want to make sure, I guess, we first respect what happened days ago before we reenter in some discussions.
It appears there are no further questions at this time. I'd like to turn the conference back to Mr. Sebastien Bazin for any additional or closing remarks. Please go ahead, sir.
Well, thank you so much for attending all of you. Thank you for the many questions, which actually get us even more prepared for the roadshow in Paris, London, New York, Boston over the next 4 days. So we'll be with each of you more. And again, don't lose sight of -- we know exactly what we need to do to deliver on the Capital Market Day. We control all the things we can control, but there is some element that I guess we don't control and one of them is foreign exchange. Let us accept it and let's fight on all the other items in which we probably should, and every semester get better. [Foreign Language] Thanks a lot for connecting.
Thank you, everyone.
Have a good weekend.
And this concludes today's call. Thank you for your participation. You may now disconnect.
Transkripte auf Deutsch freischalten
- Alle Event Transkripte auf Deutsch
- Sofortige Übersetzung
- KI-Zusammenfassungen für die wichtigsten Insights
Accor — Q2 2025 Earnings Call
Accor — Q2 2025 Earnings Call
📊 Quartal auf einen Blick
- Umsatz: EUR 2,745 Mrd. (+2,5% bericht./+5,1% konstant Währung)
- Recurring EBITDA: EUR 552 Mio. (+9,4% bericht./+13,4% cc)
- RevPAR (lf): Q2 +4,1%, H1 +4,6%
- Free Cashflow: Recurring FCF EUR 136 Mio. (+13,3% YoY)
- Nettofinanzverschulden: ~EUR 3,096 Mrd. Ende Juni; EUR 503 Mio. an Aktionäre zurückgeführt (Dividend + Buyback erste Tranche)
🎯 Was das Management sagt
- Segmentierung: PME und Luxury & Lifestyle sollen durch klare Verantwortlichkeiten operativen Hebel liefern; Ennismore treibt L&L-Wachstum.
- Loyalty: ALL wächst schnell (100M Mitglieder-Marke genannt), Management sieht Partnerschaften als skalierbare EBITDA-Quelle.
- Kapitalallokation: Beschleunigte Eröffnungen H2, Abschluss des Buybacks (zweite Tranche EUR 240 Mio.) und laufender Essendi (AccorInvest) Veräußerungsprozess.
🔭 Ausblick & Guidance
- RevPAR-Guidance: +3–4% like‑for‑like für 2025 (Mittelfristziel‑Konformität).
- Net Unit Growth: ~3,5% für 2025, Beschleunigung erwartet H2 dank starkem Pipeline‑Momentum (+10,7% LTM).
- EBITDA: Recurring EBITDA‑Wachstum 9–10% konstant Währung; Management nennt FX‑Sensitivität ~EUR 11 Mio. pro 1% Währungsschwenk und beziffert bei USD/EUR 1,17 einen deutlich spürbaren negativen Effekt (Management diskutierte ~EUR 60 Mio. als Referenzpunkt).
❓ Fragen der Analysten
- H2‑Risiko & STO: Analysten fragten nach der H2‑Abschwächung (Olympische Effekte Q3) und dem Beitrag von Services‑to‑Owners (STO); Management führt Phasing von Marketing/Residential‑Fees als Hauptgründe an.
- US‑Strategie & Signings: Treasure Island (2.800 Zimmer, Handwritten) als Beleg für stärkere Nachfrage von US‑Eigentümern; Accor will selektiv in den USA wachsen, bleibt diszipliniert bei Fee‑per‑room.
- Essendi‑Prozess: Zeitplan (LOI H2, weitere Auswahl bis Jahresende, Closing wahrscheinlich 2026) bestätigt; konkrete Bewertungsangaben wurden zurückhaltend beantwortet.
⚡ Bottom Line
- Fazit: Solide operative Halbjahreszahlen und bestätigte CMD‑Ambitionen zeigen Geschäftsresilienz; Hauptrisiko bleibt Währungsvolatilität, weshalb Investoren FX‑Sensitivität, STO‑Phasing und das Ergebnis des Essendi‑Verkaufs im Blick behalten sollten.
Finanzdaten von Accor
Umsatz
Der Umsatz stellt die Summe aller Einnahmen eines Unternehmens z. B. für dessen Produkte oder Dienstleistungen dar.
Umsatz (TTM) einfach erklärtDirekte Kosten
Direkte Kosten sind die Kosten, die direkt im Zusammenhang mit der Herstellung des Produkts oder der Dienstleistung entstehen.
Bruttoertrag
Der Bruttoertrag gibt an, wie viel vom Umsatz nach Abzug der direkten Herstellkosten im Unternehmen verbleibt. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der Bruttomarge (engl. Gross Margin).
Brutto Marge einfach erklärtVertriebs- und Verwaltungskosten
Die Vertriebs- & Verwaltungskosten (engl. Selling, General & Administrative expenses, kurz SG&A) beinhalten alle Aufwände für Marketing und den Verkauf sowie die allgemeine Verwaltung des Unternehmens.
Forschungs- und Entwicklungskosten
Die Forschungs- und Entwicklungskosten (engl. research & development costs, kurz R&D) geben Auskunft darüber, wie viel das Unternehmen in die Forschung und die Entwicklung seiner Produkte investiert. Vor allem prozentual vom Umsatz und im Vergleich zu direkten Wettbewerbern sind die Kosten interessant.
EBITDA
Das EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) ist der Gewinn des Unternehmens vor Zinsen, Steuern und Abschreibungen. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der EBITDA-Marge.
Abschreibungen
Abschreibungen stellen Wertminderungen von Vermögensgegenständen des Unternehmens dar (z.B. durch Abnutzung von Maschinen).
EBIT (Operatives Ergebnis)
Das EBIT (engl. Earnings Before Interest and Taxes) ist der Gewinn des Unternehmens vor Zinsen und Steuern, das auch als operatives Ergebnis bezeichnet wird. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von
der EBIT-Marge.
Nettogewinn
Der Nettogewinn stellt den Gewinn oder Verlust nach Abzug aller Kosten dar.
Nettogewinn einfach erklärtaktien.guide Premium
| Dez '25 |
+/-
%
|
||
| Umsatz | 5.639 5.639 |
1 %
1 %
100 %
|
|
| - Direkte Kosten | 126 126 |
6 %
6 %
2 %
|
|
| Bruttoertrag | 5.513 5.513 |
1 %
1 %
98 %
|
|
| - Vertriebs- und Verwaltungskosten | 4.313 4.313 |
1 %
1 %
76 %
|
|
| - Forschungs- und Entwicklungskosten | - - |
-
-
|
|
| EBITDA | 1.200 1.200 |
7 %
7 %
21 %
|
|
| - Abschreibungen | 330 330 |
3 %
3 %
6 %
|
|
| EBIT (Operatives Ergebnis) EBIT | 870 870 |
12 %
12 %
15 %
|
|
| Nettogewinn | 386 386 |
33 %
33 %
7 %
|
|
Angaben in Millionen EUR.
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Firmenprofil
Accor SA ist eine Holdinggesellschaft, die sich mit dem Betrieb und Investitionen in Hotelimmobilien befasst. Sie ist in den folgenden Segmenten tätig: Hotelservice, Hotelvermögen und neue Geschäfte. Der Hotelservice entspricht dem Geschäft von AccorHotels als Hotelmanager und Franchisegeber. Das Segment Hotelvermögen umfasst die eigenen und gepachteten Hotels der Gruppe. Dieses Segment umfasst den Hotelbetrieb in Osteuropa und bestimmte Hotels, hauptsächlich in Brasilien. Das Segment Neue Geschäfte entspricht den neuen Geschäften, die von der Gruppe entwickelt wurden, wie z.B. digitale Dienstleistungen für unabhängige Hotels, Vermietung privater Luxuswohnungen, digitaler Verkauf und Concierge-Dienste. Accor wurde am 22. April 1960 von Paul Dubrule und Gérard Pélisson gegründet und hat seinen Hauptsitz in Paris, Frankreich.
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| Hauptsitz | Frankreich |
| CEO | Mr. Bazin |
| Mitarbeiter | 249.091 |
| Gegründet | 1983 |
| Webseite | group.accor.com |


