Lululemon Athletica Aktie News

Lululemon Athletica (NASDAQ: LULU) has partnered with the National Football League (NFL) and Fanatics to launch an officially licensed apparel collection for all 32 NFL teams. The collaboration marks its first foray into professional sports merchandising – with the collection featuring signature men's and women's styles like Steady State, Define, Scuba, and Align.

Athleisure clothing brand Lululemon Athletica Inc (NASDAQ:LULU) was last seen up 2.7% to trade at $183.27, after the company inked a deal with the NFL and Fanatics to launch an apparel collection for each of the 32 teams.

Lululemon Athletica Inc (NASDAQ:LULU) shares rose nearly 4% in early trading on Monday after the athletic apparel maker announced a partnership with the National Football League (NFL) to create an apparel collection.  The collection will be available for sale beginning on October 28 and will feature men's and women's apparel and accessories for all of the NFL's 32 teams.

Lululemon Athletica and the National Football League are launching an apparel collection covering all 32 teams in the league.

Lululemon Athletica on Monday announced a partnership with the National Football League to release an apparel collection, sending shares up about 5% in premarket trading.

Lululemon is partnering with the NFL and Fanatics around a new collection, releasing apparel and accessories with logos of all 32 teams. It's the latest push into sports for Lululemon, which includes NHL team-branded merchandise and deals with athletes like F1 champion Lewis Hamilton and tennis player Frances Tiafoe.

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Lululemon's comparable-growth rate was just 1% last quarter. Challenging economic conditions could make it difficult for the company to quickly turn its business around.