Lululemon Athletica said on Thursday it had resumed the online sales of its recently launched "Get Low" workout line, after the company pulled the collection down from its website last week following user complaints.
Lululemon's founder, Chip Wilson, had a lot to say about the recall of the sheer "Get Low" leggings. Wilson said the recall was due to the Lululemon board's inexperience and shortsightedness.
Lululemon once was the undisputed consumer favorite in the rapidly growing athleisurewear market. Sporting the Lululemon logo became a status symbol, owing to its performance attributes, fashion-forward styling and premium pricing—leggings start at about $100.
lululemon faces deteriorating fundamentals, with comparable sales and margins declining, contrary to a recent 26% relief rally. LULU trades at 15x low-cycle earnings, offering a potentially attractive risk-reward profile for turnaround investors if fundamentals recover. Competitive pressures and consumer trade-down are eroding LULU's pricing power, with gross margins hitting a three-year low of...
Lululemon Athletica Inc (NASDAQ:LULU) has temporarily paused online sales of its new Get Low activewear line after customers raised concerns that the fabric was too sheer. The collection, which includes leggings, tights, and tank tops designed to offer a sculpted, weightless feel during workouts, remains available in Lululemon's North American stores, according to a company spokesperson.
Lululemon stock price has suffered a harsh reversal in the past few months, moving from a record high of $516 in 2024 to the current $188. This crash has brought its market capitalization from a record high of over $68.27 billion to the current $23 billion.
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