Adobe said on Wednesday that it has agreed to acquire search engine optimization company Semrush for about $1.9 billion in cash, as the Photoshop maker seeks to augment its suite of marketing offerings.
Adobe Inc (NASDAQ:ADBE) said on Wednesday it will acquire Semrush Holdings Inc (NYSE:SEMR), a marketing analytics and brand visibility platform, in an all-cash transaction valued at approximately $1.9 billion. Adobe will pay $12 per share, representing a premium of roughly 75% to Semrush's prior closing price.
SAN JOSE, Calif. & BOSTON--(BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) and Semrush Holdings, Inc. (NYSE:SEMR) announced that they have entered into a definitive agreement under which Adobe will acquire Semrush, a leading brand visibility platform, in an all-cash transaction for $12.00 per share, representing a total equity value of approximately $1.9 billion. Semrush is a powerful partner for m...
Photoshop maker Adobe is nearing a $1.9 billion deal to acquire software platform Semrush , the Wall Street Journal reported on Wednesday, citing people familiar with the matter.
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