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📘 Marktkapitalisierung
📈 Was ist das?
Die Marktkapitalisierung zeigt, wie viel ein Unternehmen laut Börse aktuell wert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft Unternehmen in Größenklassen (Large, Mid, Small Cap) einzuordnen und gibt Hinweise auf Marktmacht und Stabilität.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Große Unternehmen gelten als stabiler, zahlen oft Dividenden, wachsen aber langsamer.
- Kleine Firmen können stärker wachsen, sind aber schwankungsanfälliger.
- Die Marktkapitalisierung ist ein guter Indikator für Unternehmensgröße, aber kein Maß für Unter- oder Überbewertung.
📘 Enterprise Value (Unternehmenswert)
📈 Was ist das?
Der Enterprise Value (EV) zeigt, was ein Unternehmen tatsächlich kostet, wenn man es komplett übernehmen würde – inklusive Schulden und abzüglich Cash.
🧮 Wie wird es berechnet?
(= Marktkapitalisierung + Nettoverschuldung)
🏛️ Wofür ist es wichtig?
Der EV ist eine realistischere Bewertungsbasis als die Marktkapitalisierung, da er die Kapitalstruktur berücksichtigt. Er ist Grundlage für Kennzahlen wie EV/FCF oder EV/Sales.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Der Enterprise Value zeigt, was ein Unternehmen tatsächlich wert ist – unabhängig davon, wie es finanziert ist.
- Er ist besonders wichtig für professionelle Investoren, da er eine objektivere Grundlage für Bewertungsvergleiche bietet als die Marktkapitalisierung allein.
- Ein Unternehmen mit hoher Verschuldung erscheint im EV teurer, eines mit viel Cash günstiger – auch wenn sie an der Börse gleich viel wert sind.
📘 Nettoverschuldung
📈 Was ist das?
Die Nettoverschuldung zeigt, wie viele Schulden nach Abzug des verfügbaren Cashs tatsächlich verbleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie zeigt, wie stark ein Unternehmen von Fremdkapital abhängig ist – und wie gut es in der Lage ist, seine Schulden kurzfristig zu bedienen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige oder negative Nettoverschuldung bedeutet hohe finanzielle Stabilität.
- Unternehmen mit viel Cash und geringer Verschuldung sind besser gerüstet für Krisen.
- Eine hohe Nettoverschuldung erhöht das Risiko – besonders bei steigenden Zinsen oder konjunkturellen Schwächen.
📘 Cash
📈 Was ist das?
Der Cashbestand zeigt, wie viele liquide Mittel einem Unternehmen sofort zur Verfügung stehen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Er gibt Auskunft über die finanzielle Flexibilität: Ein hoher Cashbestand ermöglicht Investitionen, Rückkäufe oder Krisenresistenz.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Cashbestand zeigt finanzielle Stärke und Handlungsspielraum.
- Cash kann für Investitionen, Schuldentilgung oder Aktienrückkäufe genutzt werden.
- Allerdings: Zu viel ungenutztes Kapital kann auch auf mangelnde Investitionsideen hinweisen.
📘 Anzahl ausstehender Aktien
📈 Was ist das?
Die Anzahl ausstehender Aktien gibt an, wie viele Aktien eines Unternehmens aktuell im Umlauf sind und von Investoren gehalten werden.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die Grundlage für viele Kennzahlen wie Gewinn je Aktie (EPS), Marktkapitalisierung oder KGV.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Je weniger Aktien im Umlauf sind, desto höher fällt z. B. der Gewinn je Aktie aus – wichtig für Bewertung und Dividendenrendite.
- Aktienrückkäufe verringern die Anzahl ausstehender Aktien – und steigern den Wert je Aktie.
- Kapitalerhöhungen haben den gegenteiligen Effekt: mehr Aktien → Verwässerung der bestehenden Anteile.
📘 Kurs-Gewinn-Verhältnis (KGV)
📈 Was ist das?
Das KGV zeigt, wie oft der Gewinn pro Aktie im aktuellen Aktienkurs enthalten ist – also wie „teuer“ eine Aktie im Verhältnis zum Gewinn ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KGV gehört zu den bekanntesten Bewertungskennzahlen. Es hilft Anlegern einzuschätzen, ob eine Aktie im Vergleich zu ihrem Gewinn eher günstig oder teuer erscheint.
🧮 Berechnung
📊 KGV (TTM) = bezogen auf den Gewinn der letzten 12 Monate (Trailing Twelve Months):🎯 Was bedeutet das für Anleger?
- Ein niedriges KGV kann auf eine günstige Bewertung hindeuten – oder auf Probleme im Geschäftsmodell.
- Ein hohes KGV kann Wachstumserwartungen widerspiegeln – oder eine überbewertete Aktie.
📘 Kurs-Umsatz-Verhältnis (KUV)
📈 Was ist das?
Das KUV zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen – unabhängig vom Gewinn.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KUV ist besonders bei wachstumsstarken oder noch nicht profitablen Unternehmen hilfreich. Es zeigt, wie hoch der Umsatz an der Börse bewertet wird.
🧮 Berechnung
Marktkapitalisierung = 94,01 Mrd. £ | Umsatz (TTM) = 43,56 Mrd. £
Marktkapitalisierung = 94,01 Mrd. £ | Umsatz erwartet = 44,77 Mrd. £
🎯 Was bedeutet das für Anleger?
- Ein niedriges KUV kann auf Unterbewertung hindeuten – oder auf schwache Margen.
- Ein hohes KUV kann hohe Erwartungen widerspiegeln – oder übermäßigen Optimismus.
- Besonders sinnvoll bei Wachstumsunternehmen, bei denen der Gewinn oder Free Cashflow (noch) keine Aussagekraft hat.
📘 Unternehmenswert zu Umsatz (EV/Sales)
📈 Was ist das?
EV/Sales zeigt, wie viel Anleger für 1 € Umsatz eines Unternehmens zahlen, wenn man auch Schulden und Cash berücksichtigt – es ist eine kapitalstrukturbereinigte Version des KUV.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl eignet sich besonders für den Vergleich von Unternehmen mit unterschiedlicher Verschuldung – sie zeigt, wie teuer ein Unternehmen tatsächlich im Verhältnis zum Umsatz ist.
🧮 Berechnung
Enterprise Value = 114,08 Mrd. £ | Umsatz (TTM) = 43,56 Mrd. £
Enterprise Value = 114,08 Mrd. £ | Umsatz erwartet = 44,77 Mrd. £
🎯 Was bedeutet das für Anleger?
- EV/Sales ist neutral gegenüber der Kapitalstruktur und eignet sich gut für Unternehmensvergleiche.
- Ein niedriges Verhältnis kann auf eine günstig bewertete Aktie hindeuten – ein hohes Verhältnis auf hohe Erwartungen oder Überbewertung.
- Besonders nützlich bei wachstumsstarken, noch nicht profitablen Firmen.
📘 Unternehmenswert zu Free Cashflow (EV/FCF)
📈 Was ist das?
EV/FCF zeigt, wie viele Jahre es dauern würde, bis ein Unternehmen seinen Unternehmenswert durch freien Cashflow „zurückverdient”.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Unternehmen auf Basis ihrer tatsächlichen Cash-Erträge zu bewerten – unabhängig von Bilanzierungsregeln oder buchhalterischem Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriges EV/FCF deutet auf eine günstige Bewertung bei starker Cashgenerierung hin.
- Ein hohes EV/FCF kann entweder auf Optimismus oder auf temporär schwachen Cashflow hindeuten.
- Besonders hilfreich bei reifen, profitablen Unternehmen mit stabilen Cashflows.
📘 Kurs-Buchwert-Verhältnis (KBV)
📈 Was ist das?
Das KBV zeigt, wie hoch der Marktwert eines Unternehmens im Verhältnis zu seinem bilanziellen Eigenkapital ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Das KBV ist besonders bei Substanzwerten (z. B. Banken, Industrie) relevant. Es hilft Anlegern zu erkennen, ob ein Unternehmen unter oder über seinem buchhalterischen Vermögen bewertet ist.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein KBV unter 1 kann auf Unterbewertung oder schwache Rentabilität hindeuten.
- Ein KBV über 1 zeigt, dass der Markt dem Unternehmen Mehrwert über den Buchwert hinaus zuschreibt (z. B. Marken, Patente, Wachstum).
- Das KBV eignet sich besonders gut für Unternehmen mit stabilen, materiellen Vermögenswerten.
📘 Dividende je Aktie
📈 Was ist das?
Die Dividende je Aktie zeigt, wie viel Geld ein Unternehmen pro Aktie an seine Aktionäre ausschüttet – typischerweise jährlich oder quartalsweise.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie ist die absolute Größe der Auszahlung je Aktie – wichtig für alle, die regelmäßige Erträge suchen oder Dividendenstrategien verfolgen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile oder wachsende Dividende je Aktie ist oft ein Zeichen für ein solides Geschäftsmodell.
- Die Dividende je Aktie allein sagt aber nichts über die Rendite – dafür ist auch der Aktienkurs relevant (→ Dividendenrendite).
- Langfristig steigende Dividenden sind oft ein sehr gutes Merkmal (z. B. Dividenden-Aristokraten).
📘 Dividendenrendite
📈 Was ist das?
Die Dividendenrendite zeigt, wie hoch die Dividende eines Unternehmens im Verhältnis zum Aktienkurs ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft dabei, Dividendenaktien vergleichbar zu machen – unabhängig vom absoluten Auszahlungsbetrag.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine stabile Dividendenrendite kann auf verlässliche Ausschüttungen hinweisen.
- Ein Vergleich der 1J- und 5J-Rendite hilft zu erkennen, ob das Dividendenwachstum mit dem Kurswachstum Schritt hält.
- Eine niedrige Rendite ist nicht zwingend negativ – sie kann auf starkes Kurswachstum hindeuten.
📘 Dividendenwachstum
📈 Was ist das?
Das Dividendenwachstum zeigt, wie stark ein Unternehmen seine Dividende je Aktie über die Zeit gesteigert hat.
🧮 Wie wird es berechnet?
5J: durchschnittliche jährliche Wachstumsrate (CAGR)
🏛️ Wofür ist es wichtig?
Stetig steigende Dividenden gelten als Zeichen für finanzielle Stärke und Aktionärsorientierung – besonders interessant für langfristige Investoren.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein stabiles Dividendenwachstum ist ein Zeichen nachhaltiger Ertragskraft.
- Ein hohes Dividendenwachstum kann ein erheblicher Hebel deiner Rendite sein:
- Wenn ein Unternehmen z. B. 1 € Dividende zahlt und diese über 5 Jahre jährlich um 15 % erhöht, bekommst du im 5. Jahr bereits 2 € je Aktie – doppelt so viel wie zu Beginn!
📘 Ausschüttungsquote (Payout)
📈 Was ist das?
Die Ausschüttungsquote zeigt, wie viel Prozent des Unternehmensgewinns (pro Aktie) als Dividende an die Aktionäre ausgeschüttet wird.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Quote hilft einzuschätzen, ob eine Dividende auf Dauer tragfähig ist – besonders im Verhältnis zum erzielten Gewinn.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine niedrige Ausschüttungsquote bedeutet: Das Unternehmen behält einen größeren Teil des Gewinns für Investitionen – typisch für Wachstumsunternehmen.
- Eine moderate Quote (z. B. 25–50 %) steht oft für ein gesundes Gleichgewicht zwischen Ausschüttung und Zukunftsinvestitionen.
- Hohe Ausschüttungsquoten können attraktiv wirken, sind aber riskanter, wenn die Gewinne schwanken oder sinken.
📘 Dividendensteigerungen in Folge (Erhöhungen)
📈 Was ist das?
Diese Kennzahl zeigt, wie viele Jahre in Folge ein Unternehmen seine Dividende pro Aktie erhöht hat – ohne Kürzung oder Aussetzung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Ein langer Track Record kontinuierlicher Erhöhungen spricht für Verlässlichkeit, solide Finanzen und aktionärsfreundliche Unternehmenspolitik.
🎯 Was bedeutet das für Anleger?
- Ein langer Zeitraum mit Dividendensteigerungen stärkt das Vertrauen – besonders in Krisenzeiten.
- Solche Unternehmen gelten als verlässlich und planbar für Einkommensinvestoren.
- Je länger die Serie, desto stärker das Commitment gegenüber den Aktionären.
📘 Umsatz
📈 Was ist das?
Der Umsatz zeigt, wie viel ein Unternehmen insgesamt mit seinen Produkten und Dienstleistungen verdient – also den Bruttoerlös vor Abzug von Kosten.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Umsatz ist eine der zentralen Kennzahlen zur Einschätzung der Unternehmensgröße, Marktstellung und Wachstumskraft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein wachsender Umsatz zeigt eine steigende Nachfrage und kann ein guter Frühindikator für Gewinnsteigerungen sein.
- Vergleiche von aktuellem und erwartetem Umsatz geben Hinweise auf das Marktumfeld und Analystenerwartungen.
- Wichtig: Starker Umsatz allein genügt nicht – auch Margen und Profitabilität zählen.
📘 EBITDA
📈 Was ist das?
EBITDA steht für „Earnings Before Interest, Taxes, Depreciation and Amortization“ – also Gewinn vor Zinsen, Steuern und Abschreibungen. Es zeigt das operative Ergebnis eines Unternehmens, bereinigt um bilanztechnische und finanzierungsbedingte Effekte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBITDA ist eine verbreitete Kennzahl zur Beurteilung der operativen Leistungsfähigkeit – insbesondere bei kapitalintensiven Unternehmen oder im internationalen Vergleich.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes oder wachsendes EBITDA spricht für starke operative Erträge – unabhängig von Bilanzierung oder Steuerlast.
- EBITDA ist besonders nützlich, um Unternehmen branchenübergreifend zu vergleichen.
- Wichtig: EBITDA ist keine offizielle Gewinnkennzahl – Abschreibungen und Finanzierungskosten werden ausgeklammert.
📘 EBIT
📈 Was ist das?
EBIT steht für „Earnings Before Interest and Taxes“ – also Gewinn vor Zinsen und Steuern. Es zeigt das operative Ergebnis eines Unternehmens nach Abschreibungen, aber vor Finanzierungs- und Steueraufwand.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
EBIT ist eine zentrale Kennzahl zur Beurteilung der Profitabilität aus dem Kerngeschäft – unabhängig von Kapitalstruktur oder Steuersystem.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hohes EBIT deutet auf ein profitables Kerngeschäft hin – vor Zinslasten oder steuerlichen Effekten.
- Es erlaubt objektivere Vergleiche zwischen Unternehmen mit unterschiedlicher Finanzierung.
- Im Vergleich mit EBITDA zeigt EBIT bereits den Einfluss von Abschreibungen auf das operative Ergebnis.
📘 Nettogewinn
📈 Was ist das?
Der Nettogewinn ist der verbleibende Jahresüberschuss (oder -fehlbetrag) eines Unternehmens – nach Abzug aller Kosten, Steuern, Zinsen und Abschreibungen
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der Nettogewinn ist die zentrale Erfolgskennzahl – er zeigt, wie profitabel ein Unternehmen nach allen Kosten tatsächlich arbeitet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein steigender Nettogewinn zeigt, dass das Unternehmen effizient wirtschaftet – trotz aller Kosten.
- Die Entwicklung des Gewinns beeinflusst z. B. direkt das KGV und weitere Kennzahlen.
- Im Zeitverlauf lässt sich ablesen, wie stabil und profitabel ein Geschäftsmodell wirklich ist.
📘 Free Cashflow (FCF)
📈 Was ist das?
Der Free Cashflow gibt Aufschluss über die echte finanzielle Stärke eines Unternehmens – unabhängig von Bilanzierungsregeln. Er zeigt, wie viel Spielraum für Dividenden, Aktienrückkäufe oder Schuldenabbau besteht.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
FCF reflects a company’s real financial strength – regardless of accounting profits. It shows how much flexibility a company has for dividends, share buybacks, or debt reduction.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow bedeutet, dass ein Unternehmen echte Finanzkraft besitzt – unabhängig vom bilanzierten Gewinn.
- Er ist oft die solideste Grundlage für nachhaltige Dividenden und Aktienrückkäufe.
- Sinkender FCF kann ein Warnsignal sein – auch wenn der Gewinn stabil aussieht.
📘 Umsatzwachstum
📈 Was ist das?
Das Umsatzwachstum zeigt, wie stark sich die Erlöse eines Unternehmens im Vergleich zum Vorjahr verändert haben – tatsächlich (TTM) und auf Prognosebasis (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (Umsatz erwartet ÷ Umsatz Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein wachsender Umsatz ist ein zentrales Signal für steigende Nachfrage, Geschäftsausweitung und Marktanteilsgewinne – besonders bei Wachstumsunternehmen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachstum ist der Motor langfristiger Wertsteigerung – besonders bei Technologie- und Wachstumsaktien.
- Wichtig ist nicht nur das aktuelle Wachstum, sondern auch dessen Nachhaltigkeit.
- Prognosen zeigen, ob Analysten weiteres Potenzial erwarten – oder eine Verlangsamung.
📘 EBITDA-Wachstum
📈 Was ist das?
Das EBITDA-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens vor Zinsen, Steuern und Abschreibungen im Vergleich zum Vorjahr gestiegen oder gesunken ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBITDA ÷ EBITDA Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Ein steigendes EBITDA ist ein Zeichen für verbesserte operative Ertragskraft – unabhängig von Finanzierungsstruktur oder Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Starkes EBITDA-Wachstum signalisiert operative Effizienz und Skalierung – besonders relevant in Wachstumsphasen.
- EBITDA-Wachstum ist ein Frühindikator für Margen- und Gewinnentwicklung – sollte aber stets im Zusammenhang mit Umsatz und EBIT betrachtet werden.
📘 EBIT Wachstum
📈 Was ist das?
Das EBIT-Wachstum zeigt, wie stark das operative Ergebnis eines Unternehmens (nach Abschreibungen, aber vor Zinsen und Steuern) im Vergleich zum Vorjahr gewachsen ist.
🧮 Wie wird es berechnet?
Erwartet = (erwartetes EBIT ÷ EBIT Vorjahr − 1) × 100
Erwartetes Wachstum basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Das EBIT-Wachstum ist ein direkter Indikator für die wirtschaftliche Entwicklung des operativen Geschäfts – unter Berücksichtigung der Kapitalintensität (Abschreibungen).
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Steigendes EBIT signalisiert wachsende operative Rentabilität – auch unter Berücksichtigung von Abschreibungen.
- Das EBIT-Wachstum ist ein wichtiges Maß zur Beurteilung von Geschäftsmodellen mit hohen Investitionskosten.
- Im Zusammenspiel mit Umsatz- und EBITDA-Wachstum ergibt sich ein umfassendes Bild zur operativen Entwicklung.
📘 Nettogewinn-Wachstum
📈 Was ist das?
Das Nettogewinn-Wachstum zeigt, wie stark der Jahresüberschuss eines Unternehmens gegenüber dem Vorjahr gestiegen oder gesunken ist – sowohl tatsächlich (TTM) als auch auf Basis von Prognosen (erwartet).
🧮 Wie wird es berechnet?
Erwartet = (erwarteter Nettogewinn ÷ Nettogewinn Vorjahr − 1) × 100
Der erwartete Wert basiert auf Analystenschätzungen für das laufende Geschäftsjahr.
🏛️ Wofür ist es wichtig?
Der Gewinn ist die entscheidende Ergebnisgröße für ein Unternehmen. Ein wachsender Nettogewinn deutet auf steigende Effizienz, stabile Kostenkontrolle und nachhaltige Ertragskraft hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Wachsender Nettogewinn stärkt die Bewertung, Dividendenfähigkeit und Kursfantasie.
- Stagnierender oder rückläufiger Gewinn trotz Umsatzwachstum kann auf Margendruck hinweisen.
📘 Free Cashflow-Wachstum
📈 Was ist das?
Das Free-Cashflow-Wachstum zeigt, wie sich der freie Mittelzufluss eines Unternehmens im Vergleich zum Vorjahr verändert hat – also der Betrag, der nach allen operativen Ausgaben und Investitionen übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Free Cashflow ist der echte, verfügbare Geldzufluss. Wachstum in diesem Bereich ist ein Zeichen für finanzielle Stärke und steigende Flexibilität bei Dividenden, Rückkäufen oder Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Sinkender Free Cashflow kann auf steigende Investitionen, höhere Kosten oder stagnierende operative Erträge hindeuten.
- Besonders bei Dividendenwerten ist das FCF-Wachstum wichtig – denn Dividenden werden letztlich aus dem verfügbaren Cash gezahlt.
- Ein negativer Trend sollte genauer analysiert werden – er ist nicht zwangsläufig schlecht, aber potenziell ein Warnsignal.
📘 Bruttomarge
📈 Was ist das?
Die Bruttomarge zeigt, wie viel vom Umsatz nach Abzug der direkten Herstellungskosten (Material, Produktion) als Bruttogewinn übrig bleibt – also der „Rohgewinn“ eines Unternehmens.
🧮 Wie wird es berechnet?
Auch: Bruttomarge = Bruttogewinn ÷ Umsatz × 100
🏛️ Wofür ist es wichtig?
Die Bruttomarge gibt Aufschluss über die Profitabilität eines Produkts oder Geschäftsmodells vor Fixkosten, Steuern und Zinsen. Sie zeigt, wie effizient ein Unternehmen produzieren oder einkaufen kann.
🎯 Was bedeutet das für Anleger?
- Eine hohe Bruttomarge deutet auf starke Preissetzungsmacht und effiziente Herstellung hin.
- Sinkende Bruttomargen können auf Kostensteigerungen oder Preisdruck hindeuten.
- Besonders im Vergleich zu Wettbewerbern liefert die Bruttomarge wertvolle Einblicke in die Geschäftsqualität.
📘 EBITDA-Marge
📈 Was ist das?
Die EBITDA-Marge zeigt, wie viel vom Umsatz als operativer Gewinn vor Zinsen, Steuern und Abschreibungen (EBITDA) übrig bleibt. Sie misst die operative Effizienz – ohne Verzerrungen durch Finanzierung oder Buchwerte.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBITDA-Marge hilft zu verstehen, wie viel operativer Gewinn ein Unternehmen aus jedem Euro Umsatz erzielt – unabhängig von Kapitalstruktur oder steuerlichem Umfeld.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBITDA-Marge zeigt starke operative Ertragskraft – unabhängig von Bilanzierungseffekten.
- Die Marge ermöglicht gute Vergleiche zwischen Unternehmen und Branchen.
- Ein stabiler oder wachsender Wert kann auf effiziente Kostenkontrolle und Skalierbarkeit hindeuten.
📘 EBIT-Marge
📈 Was ist das?
Die EBIT-Marge zeigt, wie viel Prozent des Umsatzes als operativer Gewinn nach Abschreibungen, aber vor Zinsen und Steuern übrig bleiben.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die EBIT-Marge misst die operative Ertragskraft eines Unternehmens unter Berücksichtigung der Kapitalintensität (z. B. Maschinen, Anlagen). Sie eignet sich gut zum Vergleich von Geschäftsmodellen mit unterschiedlich hohen Abschreibungen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe EBIT-Marge zeigt, dass ein Unternehmen auch nach Abschreibungen effizient arbeitet.
- Sie ist besonders relevant in kapitalintensiven Branchen.
- Langfristig stabile oder steigende Margen sind ein Zeichen wirtschaftlicher Stärke und Preissetzungsmacht.
📘 Nettomarge
📈 Was ist das?
Die Nettomarge zeigt, wie viel vom Umsatz am Ende als „Reingewinn“ übrig bleibt – also nach Abzug aller Kosten, Zinsen, Steuern und Abschreibungen.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Nettomarge gibt an, wie effizient ein Unternehmen über alle Stufen hinweg wirtschaftet. Sie zeigt, wie viel Gewinn tatsächlich je Euro Umsatz übrig bleibt.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Nettomarge zeigt, dass ein Unternehmen nicht nur operativ stark ist, sondern auch seine Finanzierung und Steuerbelastung im Griff hat.
- Vergleiche mit Wettbewerbern geben Einblicke in die wirtschaftliche Qualität.
- Sinkende Nettomargen trotz Umsatzwachstum können ein Warnsignal sein – etwa für steigende Kosten oder sinkende Effizienz.
📘 Free Cashflow Marge
📈 Was ist das?
Die Free-Cashflow-Marge zeigt, wie viel vom Umsatz nach Abzug aller operativen Ausgaben und Investitionen tatsächlich als freier Mittelzufluss übrig bleibt.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Diese Marge misst die echte Liquidität, die ein Unternehmen erwirtschaftet – unabhängig von Bilanzierungsregeln oder Abschreibungen. Sie ist besonders relevant für Dividenden, Rückkäufe und Investitionen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Free-Cashflow-Marge zeigt, dass ein Unternehmen nachhaltig liquide Mittel erwirtschaftet.
- Sie ist ein starkes Signal für finanzielle Stabilität und Ausschüttungspotenzial.
- Wichtig ist der langfristige Trend – sinkende Werte können auf steigende Investitionen oder rückläufige operative Effizienz hindeuten.
📘 Eigenkapitalquote
📈 Was ist das?
Die Eigenkapitalquote zeigt, wie hoch der Anteil des Eigenkapitals an der Bilanzsumme eines Unternehmens ist – also wie stark es sich aus eigenen Mitteln finanziert.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Eine hohe Eigenkapitalquote steht für finanzielle Stabilität, Krisenfestigkeit und gute Bonität. Sie ist besonders relevant bei der Beurteilung der Verschuldung.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalquote signalisiert finanzielle Stabilität – besonders in Krisenzeiten.
- Ein niedriger Wert kann auf ein höheres Risiko oder eine aggressive Verschuldung hinweisen.
- Wichtig: Die Eigenkapitalquote sollte immer gemeinsam mit der Eigenkapitalrendite betrachtet werden. Nur so lässt sich beurteilen, ob ein Unternehmen nicht nur solide, sondern auch effizient wirtschaftet.
📘 Eigenkapitalrendite (ROE)
📈 Was ist das?
Die Eigenkapitalrendite zeigt, wie effizient ein Unternehmen mit dem Kapital seiner Aktionäre arbeitet – also wie viel Gewinn es pro Euro Eigenkapital erwirtschaftet.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Eigenkapitalrendite ist eine zentrale Rentabilitätskennzahl. Sie hilft Anlegern zu erkennen, ob das Unternehmen eine attraktive Verzinsung auf das eingesetzte Eigenkapital erwirtschaftet.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Eine hohe Eigenkapitalrendite spricht für ein starkes, effizientes Geschäftsmodell.
- Besonders interessant ist sie bei kapitalintensiven Firmen oder solchen mit hoher Eigenkapitalquote.
- Wichtig: Ein sehr hoher ROE kann auch auf hohe Schulden hinweisen – daher sollte sie immer im Kontext mit der Eigenkapitalquote betrachtet werden.
📘 Return on Capital Employed (ROCE)
📈 Was ist das?
ROCE misst die Gesamtrentabilität eines Unternehmens – also wie effizient es das eingesetzte Kapital (Eigen- und Fremdkapital) zur Gewinnerzielung nutzt.
🧮 Wie wird es berechnet?
Das eingesetzte Kapital ist das gesamte betriebsnotwendige Kapital, unabhängig von der Finanzierungsquelle.
🏛️ Wofür ist es wichtig?
ROCE eignet sich besonders gut für den Vergleich unterschiedlich finanzierter Unternehmen. Es zeigt, wie effektiv ein Unternehmen Kapital investiert – unabhängig von der Kapitalstruktur.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROCE zeigt, dass ein Unternehmen sein Kapital effizient einsetzt – unabhängig davon, ob es durch Eigen- oder Fremdkapital finanziert ist.
- Je höher der ROCE im Vergleich zu ähnlichen Unternehmen, desto mehr Wert schafft das Unternehmen mit seinem investierten Kapital.
- Besonders wichtig ist der ROCE bei Firmen mit hohen Investitionen – z. B. in Industrie, Energie oder Infrastruktur.
📘 Return on Invested Capital (ROIC)
📈 Was ist das?
ROIC zeigt, wie effizient ein Unternehmen das Kapital investiert, das langfristig im operativen Geschäft gebunden ist – unabhängig davon, ob es aus Eigen- oder Fremdkapital stammt.
🧮 Wie wird es berechnet?
- NOPAT = „Net Operating Profit After Taxes“
- Investiertes Kapital = operatives Vermögen abzüglich nicht-verzinster Schulden
🏛️ Wofür ist es wichtig?
ROIC ist eine der präzisesten Kennzahlen zur Bewertung der Kapitalrendite – besonders im Vergleich zur Eigenkapitalrendite, weil es Verzerrungen durch Schulden vermeidet. Er zeigt, ob ein Unternehmen Mehrwert für alle Kapitalgeber schafft.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher ROIC zeigt, wie gut ein Unternehmen mit dem tatsächlich investierten (betriebsnotwendigen) Kapital wirtschaftet.
- Im Unterschied zu ROCE wird nur Kapital betrachtet, das wirklich zur Finanzierung operativer Aktivitäten dient – und verzinst werden muss.
- Besonders hilfreich, um die Kapitalrendite von Unternehmen mit viel „überschüssigem“ Kapital oder zinsfreien Verbindlichkeiten realistisch zu vergleichen.
📘 Verschuldungsgrad (Leverage Ratio)
📈 Was ist das?
Der Verschuldungsgrad zeigt, wie stark ein Unternehmen durch verzinsliche Schulden (z. B. Kredite und Anleihen) im Verhältnis zum Eigenkapital finanziert ist.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Die Kennzahl hilft, das finanzielle Risiko und die Abhängigkeit von Fremdkapital zu beurteilen. Ein hoher Verschuldungsgrad kann die Eigenkapitalrendite steigern – birgt aber auch erhöhte Risiken bei Zinsanstiegen oder Liquiditätsengpässen.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein niedriger Verschuldungsgrad steht für finanzielle Stabilität und Unabhängigkeit.
- Ein hoher Wert kann auf erhöhte Risiken hinweisen – insbesondere bei schwankenden Zinsen oder konjunkturellen Schwächen.
- Wichtig: Immer im Kontext zur Branche und Kapitalintensität bewerten.
📘 Ergebnis je Aktie (EPS)
📈 Was ist das?
Das Ergebnis je Aktie (EPS) zeigt, wie viel Gewinn auf eine einzelne Aktie entfällt – und ist eine der wichtigsten Kennzahlen zur Bewertung von Unternehmen.
🧮 Wie wird es berechnet?
Die verwässerte Aktienanzahl berücksichtigt auch potenzielle neue Aktien, etwa durch Optionen, Wandelanleihen oder andere Umtauschrechte.
🏛️ Wofür ist es wichtig?
EPS bildet die Basis für viele Bewertungskennzahlen wie KGV, PEG oder Payout Ratio. Es macht den Gewinn für Aktionäre vergleichbar – unabhängig von der Unternehmensgröße.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- EPS hilft, die Profitabilität pro Aktie zu erfassen – und ist besonders wichtig im Zeitvergleich oder im Vergleich mit Analystenschätzungen.
- Steigendes EPS kann ein Zeichen für stabiles Wachstum oder Aktienrückkäufe sein.
- Wichtig: Verwende verwässertes EPS für realistische Bewertungen – besonders bei stark aktienbasierten Vergütungssystemen.
📘 Free Cashflow je Aktie (FCF je Aktie)
📈 Was ist das?
Der Free Cashflow je Aktie zeigt, wie viel freier Mittelzufluss einem Unternehmen pro Aktie zur Verfügung steht – nach Investitionen, aber vor Dividenden oder Schuldentilgung.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Der FCF je Aktie zeigt, wie viel liquide Mittel pro Aktie tatsächlich im Unternehmen verbleiben – wichtig für Dividenden, Aktienrückkäufe oder Schuldentilgung. Im Gegensatz zum Gewinn ist er schwerer manipulierbar und daher besonders aussagekräftig.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Free Cashflow je Aktie ist ein Zeichen für hohe finanzielle Flexibilität.
- Er zeigt, wie viel Kapital ein Unternehmen effektiv einsetzen oder ausschütten kann.
- Besonders relevant für dividendenstarke Unternehmen oder solche mit starker Kapitalrendite.
📘 Short Interest
📈 Was ist das?
Short Interest zeigt, wie viele Aktien eines Unternehmens aktuell leerverkauft wurden – also von Investoren geliehen und verkauft, in der Erwartung fallender Kurse.
🧮 Wie wird es berechnet?
Der Wert zeigt den Anteil der Aktien, der aktuell auf fallende Kurse spekuliert wird.
🏛️ Wofür ist es wichtig?
Short Interest dient als Stimmungsindikator: Ein hoher Wert deutet auf Skepsis oder negative Erwartungen gegenüber dem Unternehmen hin – kann aber auch zu einem „Short Squeeze“ führen, wenn der Kurs plötzlich steigt.
🎯 Was bedeutet das für Anleger?
- Ein niedriger Short Interest deutet auf Vertrauen in das Unternehmen hin.
- Ein hoher Wert kann ein Warnsignal sein – oder eine Chance, wenn sich die Stimmung dreht.
- Besonders spannend in volatilen Märkten oder vor wichtigen Quartalszahlen.
📘 Employees
📈 Was ist das?
Die Mitarbeiteranzahl zeigt, wie viele Personen ein Unternehmen weltweit beschäftigt – ein Indikator für Größe, Struktur und Geschäftsmodell.
🧮 Wie wird es berechnet?
🏛️ Wofür ist es wichtig?
Sie hilft bei der Einschätzung von Skaleneffekten, Effizienz und Personalkosten. Zusammen mit Umsatz und Gewinn lassen sich Kennzahlen wie Produktivität je Mitarbeiter ableiten.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Viele Mitarbeiter bedeuten große operative Komplexität – aber auch hohes Umsatzpotenzial.
- Produktivität je Mitarbeiter ist ein wichtiger Indikator für Effizienz.
- Besonders spannend bei stark wachsenden Tech- oder Industrieunternehmen.
📘 Umsatz je Mitarbeiter
📈 Was ist das?
Der Umsatz je Mitarbeiter zeigt, wie viel Erlös ein Unternehmen durchschnittlich pro Beschäftigtem erwirtschaftet – eine Kennzahl für Effizienz und Produktivität.
🧮 Wie wird es berechnet?
Die Mitarbeiterzahl stammt in der Regel aus dem letzten verfügbaren Jahresbericht.
🏛️ Wofür ist es wichtig?
Diese Kennzahl hilft, Geschäftsmodelle zu vergleichen – insbesondere zwischen arbeitsintensiven und technologiegetriebenen Unternehmen. Ein hoher Wert deutet auf Automatisierung, Effizienz oder hohen Wertschöpfungsanteil hin.
🧮 Berechnung
🎯 Was bedeutet das für Anleger?
- Ein hoher Umsatz je Mitarbeiter spricht für ein skalierbares und margenstarkes Geschäftsmodell.
- Ein niedriger Wert kann auf arbeitsintensive Prozesse oder geringere Wertschöpfung hinweisen.
- Besonders hilfreich beim Vergleich von Tech- vs. Industrieunternehmen.
Unilever Aktie Analyse
Analystenmeinungen
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Analystenmeinungen
22 Analysten haben eine Unilever Prognose abgegeben:
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Unilever — 23rd annual dbAccess Global Consumer Conference
1. Question Answer
Okay. Good morning, everybody. We move on to our next session and absolutely delighted to be able to introduce Unilever's CEO, Fernando Fernandez; and Unilever CFO, Srinivas Phatak, for our next slot. Over to Fernando and Srini.
Thank you. Thank you, Tom. Thanks a lot. Thank you for having us. It's a real pleasure to be in Deutsche Bank conference. A lot of change in Unilever in the last few years in the last 3 to 4 years, 8 out of 10 new Board members, 9 out of 11 leadership changes in the top executive team, including myself, including Srini. Significant changes in our culture; with a clear shift into more performance, more accountability, clear incentives linked to performance; significant changes in the way we engage with our consumers, we reach them, we persuade them, significant changes in our marketing philosophy, and of course, very profound transformation in our portfolio becoming after the announcement a couple of months ago for the separation of our food business and the integration into McCormick, a pure-play HPC business.
But transformation has not came at the expense of delivery. We have demonstrated that we can separate significant business like our billion ice cream business and at the same time, accelerate top line, accelerate margin expansion. And this is what we will prove again in the moment in which we separate Foods. The work is underway, is under significant progress, and Srini will mention some of that.
The new HPC business is a pure play. We will be a $39 billion business in home care, personal care, beauty and wellbeing with very, very strong positions, #2 B2C company globally, #1 home care market -- home care company in emerging markets. And this is a company with superior propositions in terms of geography, footprint, category footprint, segment footprint and channel footprint. And we are doing all these changes from a position of strength.
Our business has been outperforming the market in the last 3 years. This is not an HPC business that is in need of a turnaround. It has been growing more than 5% top line in the last 3 years, it has been growing volume at 2.5%. So it's a business with momentum. And what we will show in the next few minutes is what we are doing in our marketing, what we are doing with agentic, what we are doing with our science, how we are really accelerating our performance and how we will keep ourselves very disciplined when it comes to capital allocation.
Srini?
Thanks, Fernando. So what I'll try and do is first touch upon some of the performance elements to this, and then we will cover the transformation, which I'll cover the parts relating to the food separation, and Fernando will actually talk us through in terms of the pure-play HPC business.
So good to start with really where we started in the quarter 1 results. Actually, if you see it was a good set of numbers. We've talked about 3.8% being our underlying sales growth, driven by strong volume growth, 2.9%. We have been consistent saying that, look, it's really the underlying volume growth, which is a combination of volumes and premium mix, which is actually the differentiator in our industry and in our segments, has come through quite strongly.
What's important to highlight is it's not just about a quarter. If you actually look at the 9 quarters performance, our underlying volume growth has been upwards of 2.4%. Two important data points, if I were to compare it. If I were to look at the market, give or take, has been at about 2.1%. And if I actually look at our peer group average in this sense, has been less than 1%. That actually throws up a very interesting insight. If you really see that if the peer group is 1, that means a lot of growth is actually coming in from some of the smaller indie brands. We've become a unique and a differentiated company, a large organization, which has actually been able to deliver this set of volume growth, which is well ahead of the market.
We've talked about power brands, and you see that very clearly, close to 80% of our business has been growing strong and actually, we've delivered more than 4% of volume growth. So there's 80% of our business where we are putting all the incremental dollars of investment, people, R&D, BMI, and that's actually leading to significant market outperformance.
This actually gives us the confidence to really then reconfirm our outlook. And that's what we have said that we look to grow this year in the range of 4% to 6% at the bottom end, but clearly, with a volume growth or UVG growth of upwards of 2%. And then we'll come to the margins. And therefore, what gives us this confidence. First and important to then say, in addition to whatever I have said, our market shares are continuing to be stable to improving. Our unmissable brand superiority scores, which is actually a composite metric of our 2021 metrics is improving sequentially. So more of our brands are actually in the right space in terms of improving their attributes, the holistic attributes, and we are actually in a stable to gaining market share perspective.
Along with that, we continue to see very strong performance from emerging markets. 62% of our business has been emerging markets. We have seen actually growth upwards of 5.7% with volumes of upwards of 2.5% to 3% on a consistent basis. Our HPC business, actually, if I were to give your context, even in the quarter 1 has grown over 4.3%. So emerging markets doing well. Our HPC business doing quite strongly. Our North America business growing over 2%, continuing to outperform the market.
Yes, there are inflationary pressures, and we have talked about them somewhere in the range of about $750 million to $900 million. That's actually about $350 million to $500 million higher than where we started the year. But we understand this and we get this because most of this -- half of this inflation is really in home care business and 70% of the home care business is really in emerging markets.
Here, we have opportunities to play the full piano in terms of pricing in addition to what we do with formulations, what we do with operational efficiencies, that positions us well. We understand these markets. We know how -- what it really takes to price and manage well when it comes to local competition, when it comes to multinational competition. So we are actually doing it in a very sensible manner, calibrated pricing, keeping the right value equation for the consumers, pricing frequently while we manage tightly all of the levers.
Is it easy? No, but we have never signed up for an easy job. So the fact of the matter is, yes, there is an inflation pressure. We believe we will handle it and handle it sensibly from a consumer perspective. And therefore, we reconfirm the view that we will actually drive a modest margin improvement for the year.
Important to really touch upon some elements. I think Fernando started it well. Our transformation is starting from a position of strength. And this is not a one-off transition or a transformation. We have done a multiyear transformation. We have actually spent a long time in the last few years focusing towards an HPC business. And you saw that with the portfolio transformation, which happened in terms of ice creams and then Foods. We've also done a significant transformation when it comes to our U.S. business. So all of this actually then starts to position us well.
Let me take upfront the topic related to the Foods separation, and then Fernando will touch upon the HPC company. This is clearly a strategic separation with serious value creation opportunity, right? When you really look at from an HPC perspective, we are a pure-play HPC business. 90% of the business is actually in market-leading positions 1 and 2. And this business, as I said, in the last 3 years has actually grown upwards of 5.3% with volumes of 2.5%. So it's not a story of where we start off saying HPC needs to grow into a certain trajectory. We are in a trajectory which is upwards of 5%. And the opportunity is really to sustain that and sustain that and improve the margins and the profitability.
When it comes to Foods, this is actually a global flavor powerhouse. There is serious revenue potential, and I talk about it. But more importantly, if you step back, this actually gives us an opportunity to create a pure-play foods company, which is in flavors, condiments, herbs and spices. In many ways, this is actually a positive leverage for us because this is GLP insulated, if at all. Protein requires more flavor. And actually, this combination brings flavor to food, and therefore, it's actually a bit of a tailwind for us rather than a headwind, and that's very unique in a foods context in the current market.
And clearly, there are synergies both from a growth perspective as well as cost. And we have given an indication. We believe that there is at least $600 million of cost synergies and growth which is going to come through across the portfolio, both in terms of U.S. markets, food services and international operations.
Therefore, there are some few important questions to really address. Good to say, why McCormick? Because there is a lot more of complementarity. There is no overlap. which, again, great because we then can accelerate growth from food services, from emerging markets, GLP tailwinds and structurally well positioned. This means that strategically, while both the Foods businesses have been actually outperforming versus a relative peer set, the combination gives us an opportunity to actually take the growth trajectory to 3% to 5% and a business which starts with operating margins of 21%.
More importantly, these are businesses with gross margins in the mid-40s and actually invest anywhere between 8% to 10% in terms of D&I. There isn't any other Foods pure-play business, which is close to these levels of investment. And therefore, this actually then starts to unlock the growth opportunity. And therefore, that's why we call this as a growth-led separation.
Why now? Obviously, it was an inbound offer with very attractive synergies, as I've spoken about strategic rationale and valuation. And this also actually gave us an opportunity to do it with the most efficient structure. And that's why we really went about and now.
Clearly, there were questions really about some of the uses of proceeds. We will get about $15.7 billion. Obviously, we'll pay down debt because there will be lower operating profits and we need to pay down the debt. There is cost of separation. We will address that and tax. We also reconfirmed with the additional monies available that we are doing a buyback and therefore, given a clear view of buyback about '26 to '29 for about $6 billion. We do believe that there could be a slightly other -- we could have more cash available to us should all these parameters work out well, and we'll deal with that in a responsible manner in due course once we reconfirm all the elements to this.
And the last element is also about a pure-play HPC business. It actually gives us a lot more focus and a focused HPC business is a better business. While we take out about -- what we take out in terms of turnover is about 25%. The complexity in the business because of the SKU geography market channel comes down much higher. It's almost 1.5x that, which therefore means that it actually then starts to position us extremely well.
And the last element to reconfirm is really say, listen, we don't see any dis-synergies coming from the separation. I think the example we continue to use that, listen, just because you sell more Dove, you're not likely to sell mayo. And the other important element is that 80% of the Foods business has its organization, which was end-to-end well set up and a full commercial organization. So there are aspects which we will handle well. There are stranded costs, and we'll be for an HPC company, and we are committed to handling those stranded costs and managing them. We have demonstrated it when we've done it in the case of ice creams.
The last piece, important to highlight, it's a combination. Both the teams are working with dedicated workforce today. There are more than 200 people, 100 each from either side who are focused in terms of all the activities related to separation and integration. We carry a lot of experience and expertise from our perspective, having done ice creams recently, but before that having done tea and having done spreads. We are actually having 40 to 50 people out of the 100 are actually people who have had the experience of doing this from an ice creams perspective. So it's a very well-structured team.
We put 2 senior leaders, very senior leaders. Andrew Foust, actually used to run the North America business, the biggest business, given that there is also establishment integration. From our side, Ritesh, who is the Head of M&A and the former CFO of HUL India business is actually leading this. And you clearly see there are 4 work streams that we are working through.
Important milestones because what we want to give all of you is periodically a clear update in terms of the progress. We expect to announce the secondary listing by July. That's on track. By September, McCormick is likely to confirm the operating model, the leadership team and give better visibility to synergies, both growth and cost. And we work through the rest of the schedule in terms of the SEC filings and the shareholder word.
One last comment. Because of the complementarity and very little overlap, antitrust is a timing issue, but it's not an uncertainty issue. We have a reasonable amount of confidence and we are working it well. Some of it would take time to just get through some of the markets where you need to make these filings, and that's the reason where we are really giving an indication of middle of next year, but it continues to be our endeavor to really try and do this faster and sooner and do it as well, if not better when it came to an ice cream separation.
And then on that note, I'll hand over to Fernando.
It has been a long journey for Unilever to get to the portfolio we wanted. Disposal, express disposal, separation of ice cream in 2024 yet and recently, the separation of Foods and integration with McCormick. But we are now inaugurating a period of stability of our portfolio as a pure-play HPC company. And why is this important? Because the consumer needs in HPC are converging. There are massive lifestyle shifts that are fundamentally making consumer needs converging between body care, personal care, beauty and home care with wellness at its center.
There are shared foundations in these categories. The R&D is fundamentally structured around surfactants, science and technology. This fundamentally lead to a common manufacturing stream and with very similar logistics. There are very clear synergies in terms of distribution. Home Care, Personal Care and Beauty are all omnichannel distribution models with an increasing role for e-commerce. And in all these categories, these are high cycle, high innovation cycle categories in which scientific proof is very, very important, in which there is a structural growth and there is a structural premiumization and in which our model of design at scale fits perfectly well.
We will be a scaled HPC player, will be EUR 39 billion revenue. We will be the third largest HPC company. Volume growth of more than 2%, gross margin more than 48%, brand investment at 18%, giving us a lot of flexibility and operating margin at 19%, more than 19%. So it's a scale business. It's simpler. As Srini mentioned, we are separating 21% of our revenue, but we are separating more than 32% of the category geography sales Unilever was operating. This is a significant impact in the time senior leadership is allocating to smaller geographies or to new key strategic geographies in the company.
This is a category with superior advantage categories and superior growth footprint when it comes to geographies, channels, segments in which we operate. We will have a business in practically 3 thirds, Home Care, Personal Care and Beauty. We have 38% in developed markets and 62% in emerging markets. And we continue seeing our superior presence in emerging markets as a key competitive advantage. There are superior population growth there.
There is a very different situation in emerging markets to one of 15 or 20 years ago. Only 7% of the global population live today in double-digit inflation. That's a very different. Imagine the geopolitical tensions of today, what would have been the impact in Latin American currencies 10 years ago. Brazilian real, Argentinian peso are all strengthening these times. This is a very, very different situation in emerging markets, and we believe this will consolidate this advantage coming forward in the future with a much less negative currency effect that we have had in the past.
We have the second largest DTC business, as I mentioned before, the #1 home care business in emerging markets. We will have 22% of our business in the United States, building a portfolio of the future that will make them travel internationally. This is where we are concentrating the allocation of capital, building a portfolio of premium brands that can travel because American culture travels and because premium successful big brands in U.S. can travel globally as we have demonstrated that already.
And we have an incredible exposure to India, 16% of our revenue, where we have 55% share in health care, 80% share in facial moisturizers, 45% share in laundry, 80% share in lifestyle nutrition, 70% share in dish wash and you can count on in the country that will be the large exponential growth opportunity for the next decade.
In conference like this one and in many interactions with investors in one-to-one for the last 2 years, I have been saying very, very clearly that we were targeting more than 2/3 of our business in DTC. And this is what we have achieved with this separation, 67% of our revenue in Beauty, Wellbeing and Personal Care. As I mentioned before, 38% in U.S. and India. We expect this to go to 40%, 45% in the next few years through superior organic growth in these countries above the average of the company and through all the allocation of capital to bolt-on M&A that we will do, particularly in the U.S.
We have more exposure to premium. We have more exposure to e-commerce. We have a business that will have a stronger volume growth from 1.9% to 2.5%, 60 basis points more than when including foods with better gross margin, 120 basis points and with higher investment level at 18%. So it's a higher quality growth model.
And very, very, very important. This is a very different Unilever to the past. For many, many years, many of you have told us how slow we were, how complex we were. Now our portfolio is concentrated in 25 power brands that are driving our outperformance. These 25 power brands represent 78% of our revenue. And in the last 3 years, they have been growing 4.2% in volume and they have been growing 7.1% in top line.
And this is a combination of market-leading brands likes of Dove or Sunsilk or Dirt is Good, our OMO, or Persil, Vaseline, Rexona in which our obsession is to keep them contemporary. It's about elevating their quality and it's about premiumizing them. And who would have said that Vaseline would be growing 12% in volume for the last 3 years. It took us 153 years to get to EUR 1 billion revenue, and we have added EUR 400 million in the last 3 years. This is the fastest-growing skin care brand in the globe and it's called Vaseline, the famous petroleum jelly.
And we have a very good combination with digitally native disruptive brands, the likes of Liquid I.V., OLLY, K18, Hourglass, Nutrafol. These are brands that we are building in the U.S., we are achieving critical mass in this market, and we are internationalizing. 40% of our Prestige business is already international. Our Liquid I.V., our well-being brands are starting to really expand globally. We have already OLLY making close to EUR 80 million of revenue in China. So step by step, we are internationalizing these brands. We got late into the Chinese party. We will not get late into the Indian party. We have now a portfolio of super premium brands that will travel into India at the right time when the markets develop.
As Srini mentioned, this is not a turnaround story. This is a business that has been outperforming the market. It's a proven superior outperformance. We have been growing in the last 3 years. Our HPC business has been growing 5.4% versus our blended HPC average turnover weighted at 4.6%. We have been growing volume 2.5% with 0.3% to the rest of the competitors. And this difference in volume is very important because this is a metric that we care the most. Unilever has been very, very inconsistent in the past in the metrics we follow but now we are following volume growth as our #1 metric.
We will defend our units. We will defend our tonnages. Last year, a competitor reduced the prices of laundry in India 17%. It took us 15 minutes to match. And our business is growing double digit in India. Our gross margin expansion has been 290 basis points in the last 3 years. Our underlying operating margin expansion of 170 basis points, significantly ahead of the sector also. And it has been broad-based. Our medium-term UVG ambition is about 2% HPC is growing 2.5% in the last 3 years. Beauty & Wellbeing and Personal Care is 3.2% U.S. and India 3.8%; our power brands, 4.2%. So there is clear performance in any single cut that you have of our HPC business.
And there is importantly margin headroom. Our key competitors in the space tend to operate with 22%, 23% of operating margin. We operate with 19%. And we see 5 fundamental levers to expand our operating margin in the future. The first one, the most important is the strengthening of our brands in order to increase our relative pricing. 60% of our turnover is growing equity attributes. And this is the best way to move pricing ahead of market. You don't move pricing ahead of markets when your brands weaken or when they remain parity. But you can move relative pricing, you can move the mix up when your equities are strengthening.
Volume growth is very, very important because the next unit deliver margins, deliver gross margin at more than 60%. That's the kind of marginal contribution that we have in our business. We will continue expanding our premiumization opportunities. We'll continue expanding our premiumization strategy. We have significant premiumization opportunities. A few years ago, the maximum price you could find U.S. in the U.S. was $7. Now you can find U.S. at $20. We have a significant portion of our portfolio at 2 to 2.5x the pricing that we were operating 3, 4 years ago. And this is fundamentally the consequence of strengthening our equity.
And very, very importantly, we are allocating a much significant fraction of our capital expenditure to savings initiatives. 10 years ago, we were operating with around 30% of our CapEx into margin expansion initiatives. Now 55% of our CapEx goes into expanding margin. When you have 3- to 4-year payback in your CapEx, that fundamentally implies a significant expansion of your gross margin every year. And we have done significant interventions in the value chain of key materials, call it surfactants, call it fragrances, call it chemicals. All this is helping us to really leverage our position in very concentrated industries. And this is the reason why our procurement is beating market inflation for around 1% every single year.
Desired scale is the mantra we follow in the company. It's about elevating the quality of our brands. It's elevating desirability of a portfolio of scale. And our marketing model is what we call SASSY brands. It's a bit of a cheesy name, but it's very simple and it aligns our troops. And to every single country I go, it's very simple to measure what we are doing. SASSY is about Science, Aesthetics, Sensorials, Said by Others and Youth spirited brands.
SASSY fundamentally guide our product development strategy, more science, more clinical proof products that really make a difference, but really address in a much better way than we have done in the past with much better aesthetics, with much better sensory and said by others and youth spirited is fundamentally what guides our model of rich engagement with and persuasion of consumers.
And we deploy that what we call a very strong frontline machine in which execution is improving in every single market. The 2 largest physical retailers of U.S. have awarded Unilever Supplier of the Year for 2025 in the last month. That's not by chance. That's by design. That's a significant change in our portfolio and it's a significant expansion of the capabilities in the most important market in which we operate.
This is a video that basically shows what we are doing in terms of product development, our science, our aesthetics, sensorials, are coming together in some of our key products.
[Presentation]
I'll have Dirt is Good as an example. It's much more difficult to wash in 15 minutes than to was in 2 hours. In 2 hours, the wash is done by the machine. In 15 minutes, it's done by your science. 15-minute wash increase science requirements, increase entry barriers. It's already a $250 million platform for us. We're investing heavily in R&D. This is a new center that we announced last week. It will be in New Haven. It's basically a Yale ecosystem. That's one of the big center for biology and chemistry development in the world. We are putting $300 million in this site that will be a key site for our innovation going forward.
AI is dramatically accelerating how we are doing innovation and breakthrough innovation. We have more than 150,000 proprietary scientific documents connected in Unilever today. We have more than 25 million data that are consumer data plus lab data that we are connecting. In seconds, we can make more than 10,000 interactions, virtual experiments in our labs. And this is resulting in much more stronger claims, much stronger innovation. This is 5 years ago, 80% of the action in our labs was physical. Today, 80% of our actions in our labs are digital. Our time frame for innovation was 2 to 3 years, now it's 9 to 12 months. The time frames are changing dramatically.
And this is basically resulting in what we call advantaged discovery and design. We have more than 15,000 active patents today. Our aesthetics have improved dramatically. 60% of our packaging are now showing superiority versus competition. 65% of our fragrances after the big investment we have done in in-house fragrance house has been improving our fragrance dramatically, and we have more than 65% of our fragrances today showing superior results versus competition.
Our innovation is bigger. We have stronger claims. This is leading with a stronger brand equities, 60% of our revenue is growing brand equities. 80% of our products are showing product superiority in a holistic way, measured in a holistic way and the size of our innovation has doubled in the last 3 years.
I want to show basically 2 examples of that. One is Dove Hair and the other is Cif Infinite Clean. For many, many years, we were challenged if a brand that was born in soap like that could travel into a higher, higher category like hair. That hair today, with the last relaunch of Intensive Repair is growing at 11%. It's a $1.2 billion turnover business. It has been growing 11% in 2025 and it's accelerating in 2026. It's already close to 20% of the revenue of total Dove. It's 20% share in India. It's growing massively in U.S. It has significant shares in all emerging markets. So this is basically an example of when you put your best science in some of your best brands, you can really elevate the brand dramatically.
Cif, this is -- is a probiotic range. The secret here is that it keeps cleaning when you stop cleaning. It keeps cleaning when you stop cleaning. And you can see also aesthetics very different what you usually see in household cleaners or in home cleaners. This is when I said before that consumer needs are converging. This is an example of that. This is a home care product that looks like a personal care or a beauty product. And Cif is growing 10%. It has been declared one of the most innovative brands in all the awards that are usually done in the industry and a home care brand growing at more than 10%. And this is a home care brand that is fundamentally exposed to developed markets. This is not emerging market growth. This is European growth. This is when you basically put together best mix in a great brand.
All this fundamentally supported by what I believe is a very improved frontline machine. This is what we are doing with the FIFA activation during the World Cup. So it's just -- you see here some of the example of executions in U.S., in U.K., in Brazil, in Africa, et cetera. Just huge, huge activity, 4x more creators than 1 year ago for our Personal Care business, more than 50,000 creators allocated to the FIFA activity, an immense amount of content feeding -- flooding the feeds. Every Instagram, every reels is now flooded by Unilever brands in order to make this activity unmissable in culture. In a category like deodorants in which frequency of purchase is relatively low, 3 to 4x a year. This gives us a huge opportunity.
And this is fundamentally an example or this is an activity that is helping us to further develop our agentic capabilities. Agentic is all about search, proof and persuption. Market leadership doesn't give necessarily an advantage when it comes to discovery in LLMs. You have to be intentional about what you to do there to ensure that your content is discovered in AI. AI plays in favor of scientific proof, patents, claims, publishing, clinical proof, ratings. This plays in favor of big brands.
And this is part of our program when it comes to LLM proof and persuasion how to convert from discovery and proof into buying is fundamentally linked to your relationship with retailers. We have now 26 brands in the U.S. using Amazon sponsored programs. They fundamentally are integral to the path to purchase of the consumers in Amazon. We have now more than 50 brands in 20 geographies in which we are tracking our presence in LLM versus competition. That can only be done by big companies with big clinical support and with big budgets.
With that, Srini?
So I'll walk you through quickly our value creation model. In some ways, it's actually consistent. We have spoken about the importance of the volume growth, both from a units perspective, premiumization and value chain expansion. And clearly, what we are going after is a top third shareholder returns and hard currency returns. I think that's something which is fundamental, and we've been consistent in terms of how we have been calling that out for the past couple of -- a few quarters and years.
This is actually a good summary chart in terms of how we think about it. Our approach is disciplined and our approach is focused. We continue to invest behind our brand and marketing investments. You saw the chart. We do about 18% in an HPC business, 16% in its totality, including Foods. We invest somewhere between 3%, 3.5% in CapEx. We invest close to 1.5% to 2% in R&D. So there is about 23%, 24% of our capital, which actually is going towards what we call is furthering growth. And Fernando has already spoken about the capital expenditure.
Our approach to bolt-on acquisitions is extremely disciplined. We continue to spend about $1.5 billion each year. And I will talk you through a bit in terms of the bolt-on strategy and how it is working for us. We are again reconfirming that this is a portfolio destination portfolio that we want to run. There is no plan for any transformative acquisition, and we want to be absolutely unambiguous about that.
We continue to give about 60% of our payouts. So we've continued to maintain a very healthy balance between dividends and share buyback. And in the last 5 years, we've actually returned more than $30 billion of capital to the shareholders, which also shows a consistency in how we deliver.
I think this is an important one. What we really have is a very disciplined playbook for bolt-on acquisitions with higher thresholds in terms of returns. Clearly, we only look at anything to do with beauty and personal care. It has to be U.S. and India. It has to be premium and differentiated. And that really becomes an important priority that actually guides what we do in terms of how we think about it. Therefore, the attributes become very intuitive and logical. It has to be more science and technology, clinical, fitting with our capabilities, digitally native brands and obviously, brands which are in superior and in a fast-growing stage, that's when we actually come in and we can scale.
We are not necessarily people who build from scratch. We are actually extremely good at taking brands which have come to a certain level and scaling them up, given our strength of our understanding of consumers, channels, markets and actually also the international expansion. So that in a manner starts to play out exactly what we do in terms of the bolt-ons. This is an important one and how has life changed for us.
I think sometimes there are some misconceptions in terms of how our bolt-on acquisitions have been performing given what happened prior to 2019. If you really look at our track record from 2019 onwards, we've actually done 14 acquisitions. It is half of what we did in the year prior, right? So clearly, it's a lot more focused using the criteria that I described in the prior page. More importantly, 80% of our acquisitions are actually delivering on or above the business case.
That, again, if you really look at the track record from an M&A perspective with any benchmarks, it's actually quite impressive. And some of them, as you are all aware, have gone multifold. And therefore, the last one actually brings it to life. We are getting the turnover to grow about 2.5x in 2.5 years. That's, again, a very unique way to thinking about it. These are not brands which are growing over a 5-year, 7-year horizon. In about, we've got from the time we have acquired, they hit a 2.5x their size and approximately average period being 2.5 years.
And you've heard examples of Liquid I.V., Nutrifol and -- sorry, and OLLY. But what I want to talk to you actually is about a recent example, which is really about K18, a fantastic brand, which we actually got in early 2024. It's been growing upwards of 30%. It's driven by fantastic innovations, for example, the breakthrough science Lain molecule repair mask, which is actually the #1 hair mask in Amazon in the U.S. And it's also got many category leading-edge proprietary technologies, including the successful K18 peptide. This is, again, a great brand. This is again something we are super excited about, and we believe is actually very well poised to capture the premium hair market and actually continue to grow and actually be one of a big, big contributor for our delivery.
This also gives you a bit more examples of some of the recent acquisitions that we have done. Minimalist, really playing in the face and hair segments in India, a very strong premium brand to really capture the India premium opportunity and has got potential to really go into the other Asian markets. Dr. Squatch is actually a very contemporary take to men in terms of really giving personal care benefits, again, a fast-growing business. We're quite excited. We got this in last year. And the most recent one really has been in the super green segment, which is Gruns as a brand. We are happy to confirm that yesterday, we actually completed this acquisition. This is again a business which is in a super high-growth momentum and actually addresses a very important need in terms of peoples, vitamins and supplements.
So in an essence, what you really see is it's a sharper portfolio. As Fernando said, we are clearly in the space of both performing and transforming. And it's a higher quality model which is delivering. And the excitement really comes us for our ability to sustain this momentum and shape Unilever into a business which continues to deliver the top third returns.
On that count, if you have any time, we can take questions or Fernando, any comments from you?
Okay. Thank you. We have a minute left. So maybe if I could just ask the perform and transform mantra that you have. It sounds like no excuses for underperformance, I wouldn't want to walk in with bad news but you are pushing the business perhaps harder than it has been before at the time of quite significant change. How are you managing that process? And does it feel like it's being pushed hard or not?
I feel Unilever has been perceived as a slow and complex for a lot of -- for a long, very long period of time. And now some people say, are you changing too fast. But we were not prepared -- neither the Board nor the leadership team was prepared to kick the can down the road and leave the issues to be sorted out later. I feel we have demonstrated with our separation of ice cream that we can make a very complex separation at the same time, accelerate our performance, both in top line and bottom line, and we will prove the same when we do it with Foods.
We are very confident on that. I feel the cultural change in Unilever is profound. It's just the shift into performance and accountability is very, very significant. And we are not paid to do easy things or to do few things. Great companies perform and transform simultaneously. And some people say, are you under the risk of change fatigue? I'm not paid to be lazy and our people is not paid to be lazy. So we will do whatever has to be done to ensure we make Unilever a consistent outperformer for the years to come. I believe we have proven that in the last 3 years, and we will continue proving it.
Okay. Well, thank you very much for very clear and a good point to finish on. So Fernando and Srini, thank you very much indeed for your time.
Thank you.
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Unilever — 23rd annual dbAccess Global Consumer Conference
Unilever — 23rd annual dbAccess Global Consumer Conference
Unilever positioniert sich als fokussierte Pure‑play Home & Personal Care‑Gruppe, trennt Foods an McCormick und kündigt Kapitalrückfluss sowie operative Hebel an.
🎯 Kernbotschaft
- Narrativ: Unilever transformiert zum reinen Home & Personal Care (HPC)-Konzern mit klarem Fokus auf Premiumisierung, Volumenwachstum und Margenausbau.
- Momentum: Management betont anhaltende Markt‑Outperformance (HPC: ~5% Top‑Line, Volumen ~2,5% über 3 Jahre) als Basis für die Strategie.
- Kapital: Foods‑Verkauf an McCormick schafft finanzielle Flexibilität für Schuldenabbau, Buybacks und bolt‑on M&A.
🏆 Strategische Highlights
- Portfolio: Nach Trennung wird das HPC‑Unternehmen ca. $39 Mrd. Umsatz haben, Fokus auf Home Care, Personal Care, Beauty & Wellbeing.
- Profitabilität: Ziel für das HPC‑Unternehmen: Bruttomarge >48%, Markeninvestition ~18% und operativer Marge >19%; noch spürbares Margin‑Upside gegenüber heute.
- Wachstum & M&A: Disziplinierte Bolt‑on‑Strategie (~$1,5 Mrd./Jahr) auf Premium‑Digital‑Native Marken, Schwerpunkt USA & Indien; 80% der Akquisitionen liefern Plan oder besser.
- Innovation: Stärkere R&D‑Investitionen (u. a. $300 Mio. Zentrum in New Haven) und Einsatz von KI zur Beschleunigung von Produktentwicklungen.
🔭 Neue Informationen
- Transaktions-Input: Nettoerlös aus Foods‑Deal ~ $15,7 Mrd.; vorläufige Verwendung: Schuldentilgung, Trennungskosten, Rückkäufe.
- Kapitalrückfluss: angekündigter Aktienrückkauf von rund $6 Mrd. (Zeithorizont 2026–2029).
- Synergien & Zeitplan: Mindestens ~$600 Mio. an Kostensynergien/-wachstum, sekundäre Notierung bis Juli; McCormick klärt Operating Model & Synergien bis September; Abschluss/behördliche Schritte voraussichtlich Mitte nächstes Jahr.
- Risiko & Inflationswirkung: Zusätzliche Inflationsbelastung in 2025 geschätzt $750–900 Mio.; Management setzt auf gezielte Preisanpassungen, Formulierungs‑ und Effizienzhebel.
❓ Fragen der Analysten
- Tempo der Veränderung: Frage nach "Change fatigue" — Management verweist auf kulturellen Wandel hin zu Performance und Accountability, verweist auf erfolgreiche Eistrennung als Beleg für Execution‑Fähigkeit.
- Konkrete Antworten: CEO/CFO betonen, dass die Organisation schneller und disziplinierter agiert; kein Eingeständnis von Überforderung, sondern Zuversicht in Umsetzungsteam.
⚡ Bottom Line
- Für Aktionäre: Die Kombination aus klarer Portfolio‑Schärfung, substanziellem Free‑Cash‑Erlös, Rückkaufprogramm und operativen Hebeln (Premiumisierung, Volumen, Margin‑CapEx) sollte Wert freisetzen — vorausgesetzt die Trennung, Synergie‑realisierung und die Inflation/Preissetzung verlaufen planmäßig.
Unilever — Q1 2026 Earnings Call
1. Management Discussion
Good morning, and thank you for joining us for Unilever's First Quarter Trading Statement for 2026. I'm joined today by Srini Phatak, our Chief Financial Officer. In a moment, Srini will take you through the details of the quarter. I will also come back to say a few words on the recent announcement regarding our Foods business and why we believe this is the right move for Foods for Unilever and ultimately for our shareholders that will unlock significant value. But first, let me set out what I see as the key elements of our performance in the first quarter.
We made a good start to the year. Growth was solid and importantly, in line with the strategic priorities we have set for the business. We delivered underlying sales growth of 3.8%, driven by a strong volume growth of 2.9% in the quarter. Growth was broad-based across categories, with a particularly strong quarter in Home Care, with volumes up 6.2%, driven by a strong innovation plan and good volumes in our two largest Home Care markets, India and Brazil. Our power brands, which represent around 78% of turnover continued to lead the way, growing 5% in the quarter with volumes up 4%, reflecting the benefits of our high-quality innovation and focused investment behind these brands. Emerging markets performed well with a further step-up in volume growth to 4.2%.
We saw strong performances in markets such as India, Turkey and Vietnam. At the same time, those markets where we have taken decisive actions to improve competitiveness, Indonesia, China, Brazil, all continue to make good progress. Developed markets remain resilient in a challenging environment. North America delivered volumes of 2.2%, led by Personal Care and Beauty despite strong comparators. Europe remains more subdued, reflecting the softer backdrop.
We also continue to make good progress against our strategic priorities, strengthening desire at the scale across our portfolio and improving the quality of our execution. And I will come back to say more on this later. But first, over to Srini to take you through the results in more detail.
Thank you, Fernando. Let me start with our growth profile in the quarter. We delivered 3.8% underlying sales growth with volume at 2.9% and pricing at 0.9%, maintaining a strong volume-led growth profile. On a 2-year basis, our volume growth remains robust at 2% CAGR, reflecting the improving quality and consistency of our growth.
Looking at our performance on a quarterly basis. We have delivered average volume growth of 2.5% over the last 9 quarters, demonstrating the resilience and repeatability of our model. This consistency reflects the progress we are making to elevate our brands and execute flawlessly in our markets through desire at scale. Growth continues to be driven by our power brands, which grew 5%, with 4% coming from volume. These brands represent 78% of our turnover and remain our primary growth engine. The rest of our portfolio grew at a lower rate due to a few specific factors.
In Foods, commodity deflation widen on our tea brands in India. In Beauty & Personal Care, we are prioritizing investments behind brands with strong momentum while reducing support for the [ tail ] brands. Pricing in the quarter was 0.9%. This reflects the carryover impact of price reductions in Home Care, notably in Brazil and in liquids in India. De-deflation in India and the increased in-store activation and shelf investment in Personal Care linked to our FIFA World Cup activations. Importantly, our competitive position remains stable in both value and volume terms. As we look ahead and given the commodity cost environment, we expect pricing to play a bigger role as the year progresses, particularly in the second half.
Beauty & Wellbeing delivered 3.6% underlying sales growth with 1.9% from volume and 1.6% from price driven by a solid performance across the Beauty portfolio. Hair delivered high single-digit growth led by double-digit growth in Dove Hair and K18 with premium innovations such as Dove UV repair and [ Glow ] bringing advanced protection against UV damage. We also saw improving performance in Sunsilk and Clear with growth becoming more balanced across markets. Skin grew low single digit with strong growth in Vaseline, supported by the [indiscernible] range. This was complemented by the continued momentum in Dermalogica and [indiscernible], partially offset by a weaker performance in local brands. Wellbeing declined low single digits, reflecting a very strong quarter 1 comparator of over 23%. [indiscernible] delivered double-digit growth supported by digital commerce momentum and distribution gains. We expect performance to improve from quarter 2 driven by Liquid I.V. and Nutrafol as the campaigns drive multiple usage occasions and attract new consumers gain traction.
Personal Care delivered 3.7% underlying sales growth with 1.1% from volume and 2.5% from price, with volume showing sequential improvement. Dove continued to lead growth, delivering double-digit growth in deodorants and high single-digit growth in skin cleansing. At a category level, deodorants and skin cleansing both delivered mid-single-digit growth, supported by a strong performance in North America. In deodorants, growth was broad-based with sequential improvement in Rexona and Axe, including early signs of recovery in Brazil. Skin cleansing growth was supported by the continued rollout of premium innovations such as Dove Serum Oils body wash, with strong performance in emerging markets. Oral Care was flat, with growth in Asia Pacific Africa offset by softer performance in Europe.
We are excited by our FIFA World Cup 2026 platform, activations and the campaign. These will scale in the coming quarters and amplify the growth momentum, particularly in the deodorants. Home Care delivered 6.1% underlying sales growth with 6.2% from volume and price being broadly flat, reflecting the strong volume-led growth by emerging markets. Brazil delivered double-digit volume growth, while India delivered high single-digit volume growth with double-digit growth in liquids and record market share in powders.
At a category level, fabric cleaning and fabric enhancers, both delivered mid-single-digit growth, led by our premium portfolio. In fabric cleaning, we delivered double-digit growth in liquids, supported by the rollout of new Wonder Wash variants alongside a return to growth in powders. Wonder Wash is now available in 41 countries. Fabric enhancers continued to benefit from the strength of comfort.
Home & Hygiene also delivered mid-single-digit growth, with Cif continuing to perform strongly, and this was supported by the launch of Cif Infinite clean anti-bac. Looking ahead, given commodity pressures, we expect more balance between volume and price in the coming quarters.
Foods delivered underlying sales growth of 2.2% to 2.4% from volume and price being slightly negative reflecting volume-led growth across both retail and foodservice. Hellmann's delivered mid-single-digit volume growth, supported by the continued success of the premium flavor-led innovations and strong execution across markets. Performance was particularly strong in Brazil, supported by the NBA campaign and in the U.K. with the launch of the new ranch range. Cooking aids delivered low single-digit growth with strong performance in Asia Pacific Africa partly offset by softer conditions in developed markets, notably Europe. Unilever Food Solutions also grew low single digit, supported by improving trends in away-from-home consumption, particularly in China, its largest market. We'll continue to step up innovation and sharpen execution to sustain and strengthen our competitive growth.
Emerging markets delivered strong broad-based growth with improving momentum across key markets. Asia Pacific Africa delivered 5.9% underlying sales growth with 5% from volume, reflecting broad-based performance and improving competitiveness across markets. Over the last 3 quarters, on an average, we have delivered volume-led growth of around 6%. India accelerated to 7% with 6% volume growth, continuing the improving momentum seen over recent quarters. Growth was broad-based with Home Care and Beauty & Wellbeing performing strongly and solid delivery across the rest of the portfolio. Importantly, this is not driven by a single category or any short-term factors. It reflects the progress we are making on sharper portfolio choices, fewer bigger growth bets and improved execution across channels with higher growth segments and premium parts of the portfolio, contributing disproportionately to this performance.
We're also seeing continued progress in the newer channels and demand drivers, including e-commerce and modern trade, which are growing ahead of the core business and supporting the overall mix. In China, we delivered another quarter of mid-single-digit growth, in what remains a highly competitive market environment with differentiated growth across channels. Performance was driven by Beauty & Wellbeing and Personal Care and supported by premium innovations, improved go-to-market execution and continued progress in social and digital channels.
We are seeing improving competitiveness, particularly in our power brands. Indonesia delivered solid growth of 4%, which reflects a clear improvement in the trajectory of the business following the reset. We're now seeing a return to more sustainable growth levels, supported by improved execution across channels, stronger innovation pipelines and better activation in both traditional and modern trade. Importantly, market shares have now stabilized with around half the business now gaining share, reflecting progress from the actions taken, although there is still more to do to fully restore competitiveness. We're also seeing strong growth in the newer channels, including Health and Beauty and E-commerce, which are growing ahead of the core business and contributing well to the overall momentum.
The Middle East represents around 2% of our turnover and our operations in the region remained intact in quarter 1 with no material disruption to supply. Our priority remains the safety of our teams working in the region. More broadly, we have built a highly localized and flexible supply chain which together with the inventory covers, has enabled us to manage the situation effectively to date. We continue to monitor and take proactive actions in what remains a volatile environment.
Turning to Latin America. We delivered 6.2% underlying sales growth with solid volume growth of 2.6% alongside 3.5% pricing, reflecting a clear improvement in the momentum across the region. This was supported by strong volume performance, Brazil Laundry, following the corrective pricing actions and in Mexico Personal Care, driven by operational improvements.
Beauty & Wellbeing delivered double-digit growth and good performance across key markets. Developed markets delivered a mixed performance in the quarter. North America delivered resilient performance in soft market with 2.1% growth driven by 2.2% volume, while price was slightly negative. This reflects the strength of our execution and the competitiveness of our portfolio with continued momentum in Power Brands. Growth was led by Personal Care, which delivered mid-single-digit growth with strong volume momentum in deodorants and skin cleansing underpinned by the continued strength in Dove and our premium innovations. In Beauty & Wellbeing, volume-led growth in skin care and hair care was offset by Wellbeing, which declined against a very strong prior year comparator. In Foods, performance was flat overall, with Hellmann's continuing to deliver good volume-led growth.
In Europe, underlying sales declined 0.9%, with a 1.2% decline in volume and a 0.3% growth from price. Performance reflects a soft market environment across categories with consumer demand remaining subdued. Within that, premium innovation supported growth in categories such as laundry, deodorants and condiments. Our largest category, cooking rates declined in low single digit in line with market conditions.
Turnover for the quarter was EUR 12.6 billion, down 3.3% year-on-year. Underlying growth of 3.8% was more than offset by currency headwinds with FX reducing the reported turnover by 7.7%. Given that currency devaluation was more pronounced in the second half of 2025, the base effect should ease as the year progresses. And based on the April spot rates, we expect the full year currency impact on the turnover to be lower at around minus 3%. Portfolio changes contributed to a net positive 0.9% with acquisitions adding 1.4%, reflecting the strong performances of Dr. Squatch, [ Wild and minimalist ] and this was partly offset by a 0.5% impact from disposals, primarily relating to Foods and the Tea business in Indonesia.
Our full year outlook remains unchanged. We expect underlying sales growth for the full year 2026 to be at the bottom end of our multiyear guidance range of 4% to 6% with at least 2% underlying volume growth for the full year. On margin, we expect a modest improvement versus last year with broadly similar absolute margin levels between the first and second halves. The margins are supported by volume growth, mix improvement, continued savings and benefits from our productivity program which continues to run ahead of the schedule and has already delivered EUR 750 million by the end of quarter 1. We will maintain competitive and healthy levels of brand investment.
Given the current environment, there are a number of moving parts, particularly around input cost, pricing and market conditions, and we'll continue to manage these with discipline. On capital returns, today, we have initiated a EUR 1.5 billion share buyback and we expect to complete the program towards the end of first half. We remain committed to sustained attractive and growing dividends. Our medium-term leverage target remains around 2x. We expect to be below 2x immediately following the separation of Foods.
With that, over to you, Fernando.
Thank you, Srini. Let me come back now to the broader steps we are taking to build a simpler, sharper, faster Unilever. At the highest level, there are 3 things we are doing and they are very much interconnected. First, elevating our brands to outperform markets in volume growth; second, stepping up operational excellence across all our geographies; and third, taking decisive portfolio actions to unlock value. Let me start with the first, desire at scale.
This is the model we are using to elevate the quality, relevance and the reach of our brands. And it is without question, the single biggest driver of the improvement we are seeing in the [indiscernible] brand superiority scores of our portfolio and in the volume growth rate of our power brands. Desire at scale is built around a very clear simple framework, what we call [indiscernible] brands. It is about brands that are rooted in superior science with top notch aesthetics and visibility and with truly compelling [ sensorials ], brands that are talk about recommended by many, too many and that are culturally relevant. Simple, clear, effective.
You can see this very clearly in brands like Dove and Baseline. Dove is now close to a EUR 7 billion brand, and it has delivered more than 6% growth for 14 consecutive quarters. Over the last 5 years, it has added around EUR 2 billion of incremental turnover, and that is coming from a step change in product superiority, combined with a completely different model of consumer engagement with more than 100,000 creators actively working with the brand. Or take Vaseline, a 150-year-old brand that we have fundamentally transformed. It has been delivering double-digit growth over the last 5 years. And by combining superior science with cultural relevance, it is now building real momentum with younger consumers. For example, delivering more than 100% growth in TikTok shop in Southeast Asia, a demonstration of Vaseline's strengths in social commerce at scale.
The second element is operational excellence because desire at scale only works if it is supported by flawless execution. This is about how we create categories and how we're executing the market together with our customers, understanding consumers better, activating brilliantly and executing perfectly in store, both offline and online. Again, we have a growing number of great examples, [indiscernible] and Wonder Wash, an innovation anchor in superior science already at around EUR 200 million of annualized turnover. By redefining the category to [indiscernible] cycles, Wonder Wash is strengthening our position in the fast-growing liquid segment of laundry and scaling up at speed. For Hellman's [indiscernible] that is now in 35 markets and has already reached EUR 100 million of annualized turnover. Different brands, different categories, different geographies, all benefiting from a common marketing philosophy rooted in what consumers expect and demand of brands today, brands that are creative and dynamic reflation of the present and not a higher representation of the past.
Let me turn now to the third element, the portfolio. Here, we are taking decisive action to unlock value through the separation of Foods and its combination with McCormick. And we are doing this from a position of strength, fully aligned with the strategy we have been executing. The transaction we have announced creates two businesses with improved growth profiles. First, a simpler and more focused Unilever, a pure-play HPC business, a business with a very coherent portfolio where around 90% of the turnover is in #1 or #2 positions and with a proven ability to deliver top-tier volume growth and top-tier return on invested capital. Given relative valuation and relative in-market performance to business, a scaled global flavor powerhouse with iconic brands and leading positions in attractive segments of Foods market and with significant revenue growth potential. There is a clear strategic fit between Unilever Foods and McCormick centered around complementary geographical footprints, a stronger presence in retail, a scale business across food service channels and leading science and research and development capabilities focus exclusively on flavor. It is for all these reasons, I am referring to this as a growth-led separation of our Foods business, one that will give shareholders the same level of exposure to foods, but with much higher quality and more optionality than they have today. We know that this is a significant change and that it has to be delivered flawlessly. We are confident that it will.
We have proven experience in separations, most recently with ice cream. Our experience confirms our ability to separate the business of scale while delivering top line growth, volume and margin progression and the transitional service agreements will ensure continuity while providing the time needed to remove stranded costs before they impact the P&L. We already have dedicated teams in place working closely and collaboratively alongside McCormick who themselves have a strong integration track record. All work streams to separate Foods from Unilever and integrated business into McCormick are now in motion. We are moving fast.
With that, let me briefly sum up after what has been a positive start to 2026 for Unilever. It was a quarter in which we once again demonstrated our ability to both perform and transform. Performance comes in the shape of superior volume-led growth, our single biggest priority driven by our power brands and by one of the most distinctive Unilever assets is a strength in emerging markets. Underpinning this positive start to the year, it is a further step-up in operational discipline, something which becomes even more important in light of the current heightened macroeconomic uncertainties. We will manage the business in a more volatile cost environment, focusing on volume growth, price competitiveness and disciplined management of every single line of the P&L. We will emphasize the drivers of demand that have the highest return in the current context.
We are confident in our delivery and we are reasserting our full year outlook for 2026. We have taken a decisive action to transform our future portfolio, and we have done it from a position of strength and driven by a growth mindset. Our organization today is stronger. Our portfolio is sharper. Our priorities are clearer and desire at scale is breathing new life into our power brands and our whole marketing. We are now capitalizing on these developments with much more discipline in market execution. And whatever we have made decisive interventions like Indonesia, China or more recently, Brazil, positive results are showing up.
To go through these changes in more depth, we look forward to hosting Capital Markets Day on fourth of November when we will go deeper into how we will capitalize on our new sharper, fully focused Home and Personal Care pure play, one that is aligned to higher-growth categories faster-growing geographies, more premium segments and a superior route to market.
For now, thank you for listening. We look forward to taking your questions.
[Operator Instructions]
Our first question comes from Warren at Barclays.
2. Question Answer
So I've got one housekeeping. Just to clarify, did you say that North America would accelerate from here. So -- it was a bit quick, so if you can just clarify that. And then my two questions are, firstly, Fernando, on emerging markets, are you able to talk about how you feel about the 4 big engines of Brazil, India, China and Indonesia as we look into Q2 and the second half? Any signs of a slowdown also in Southeast Asia? Just so the EM outlook from here, you've obviously got easy comps in some places like Lat Am?
And then secondly, Srini, on the margin guidance with higher oil, are you able to give us an NMI number? And how much scope do you have to push productivity savings and/or pricing to make sure that you are indeed able to deliver the margin guide despite higher oil?
Cool. Thank you, Warren. I will cover the geographical part and Srini will cover the growth one. But let me start saying that we are pleased with our good start to the year, 3.8% USG; 2.9% in volume; power brands at 4% USG; Dove, our largest brand at 7% USG, and we have seen also a strong start to quarter 2 despite all the uncertainties that are very obvious to everyone in terms of geopolitical and macroconomic environment. So momentum continues in the business.
Regarding emerging markets, I mentioned this many, many times, but our strength in emerging markets is definitely a long-term competitive advantage, given the exposure [ you give ] us to better population growth rate, wealth margin expansion. We know this gap versus developed markets are reducing versus the past, but it remains significant. And the resilience of our portfolio in emerging markets is a particular advantage when you have to drive the business in conditions of significant volatility.
Regarding the specific regions you mentioned, in Latin America, our performance is accelerating. We delivered more than 6% and [indiscernible] sales growth in the quarter. Food [indiscernible] keep performing strongly as they did in 2025, but we are also starting to see the impact of the decisive actions we have taken in both Laundry and the deodorants particularly in Brazil. In Brazil, we delivered double-digit growth in Laundry. Two reasons for that. The successful introduction of Wonder Wash and the Liquids segment, but also the return we are seeing the correction in pricing that we have done to restore competitiveness in the Powder segment that is the largest in the laundry categories. In Deo, we are seeing momentum there. The [ sole ] format is recovering. This is crucial to our market growth and also to boost our competitiveness. We are in early stages of that recovery. We see this will accelerating quarter 2 with the fifth activation that we'll have. And with the setup of the new [ planograms ] that we have done in partnership with our retailers.
India. Srini can cover in more detail, but a strong broad-based performance, 9% growth in Home Care, 8% in beauty, 5% both in Personal Care and Foods. Srini can cover a bit more on that. China returned to mid-single-digit growth. We are very pleased with the improvements in food service, particularly in China. We are seeing the out-of-home channeling in China picking up, and that's very important for our most important food service business. That is the one in China. And Indonesia, run rates continue improving in the fifth consecutive quarter with run rates improving. We delivered 4% growth that is much more sustainable. Of course, we have had in the second half of last year, very low comparators there but performance is good.
In U.S., as you know, we have delivered 4% volume growth in North America in the last 3 years. It has been a very consistent performance despite tough markets, probably has been one of the best performances in the sector, and we believe this performance is a reflection of the profound transformation we have done to our portfolio. And we have seen also a significant improvement in our relationship with customers. I have mentioned before, that in the [ Advantage ] survey, we have run #1 in [indiscernible] Foods, #3 in beauty. But recently, we have received the consumable Supplier of the Year award and the Excellence in Assortment award from the largest U.S. retailer. This is another evidence that our partnership with retailers in the U.S. are really going from a strength to strength. Quarter 1 was softer at 2.1% USG, all came from volume performance in Personal Care was strong, great performance in Dove, Hair and [indiscernible] but the quarter was affected by weak performance in Foods and Wellbeing. Wellbeing had very, very strong comparators, more than 20% in the same quarter last year, more than 40% in Liquid IV. But we remain very, very confident of the structural growth potential of the Wellbeing verticals, and we see Wellbeing firmly back into growth in U.S. in quarter 2. There are a couple of brands that we need to fix in U.S., particularly [ Nexus ] and [indiscernible] in Hair Care, but we see our performance in UX accelerating from quarter 2 onwards. Srini?
I'll cover it in two parts. First, I'll talk a bit about India, then I'll go on to commodity inflation and how we're going to manage that. I think the point Fernando made is the right one. The quality of performance in India has been of a very high order. It's just not the headline number, but it's across the breath of our performance, which is broad-based. Giving you some color, let's say, when we look at it from a Home Care perspective, while growth was at 9%, what is really impressive is that in Liquids, we have grown double digit. That's really leading the market development. And in Powders, we've actually hit record shares. That's on that.
If I really talk about, let's say, Beauty & Wellbeing, the strong momentum in Hair continues, and we are making very clear choices and investments between quick commerce, e-commerce and broader omnichannel. The pricing actions, along with the [ GST ] have started to spur growth in this. Even the new age brands such as [ minimalist ] are performing quite well in the market, and that's giving us a lot of confidence in this segment. Personal Care, growth was at 5% but strong step-up in the premium segment, which is including Dove [indiscernible]. And for example, in the market development opportunities that as body washes, we have actually gained about 400 basis points of share, which again starts to step up well into the future.
And last element, when you think from a Foods perspective, we've also seen a bit of an uptick, actually, an improvement in [indiscernible] with all the actions we have taken. While there is some deflation in tea, but overall, from a volume and a value perspective, the Foods business is looking good.
This is all aligned to the strategic progress that we made across the 4 pillars of segmenting consumers, making our brands desirable, accelerating the frontline capabilities and making fewer and bigger bets. Just to add a couple of elements. We have put in a new organization to really address our quick commerce and e-commerce and omnichannel capability. That is functioning well. From a general trade perspective, we have increased the outlet coverage by about 200,000 outlets, which takes us to about [ EUR 2.3 million ]. And the India operating model is actually enabling us to drive execution and agility.
It's also important to highlight one element from an India context. While there is inflation, and there will be both from an imported crude as well as currency, it's important to highlight that classically in a category such as Home Care, this actually works in our favor. We have the portfolio to cater to the different price points through brands. But more importantly, a lot of the local players get constrained both from a supply perspective as well as cash. So you have the unique opportunity and the ability to actually manage the right price and volume equation in India and continue to keep the growth momentum going. So therefore, from a broad demand outlook perspective, India is looking good, and we are quite confident in terms of our ability to continue to keep the growth momentum.
Now coming to the question on costs and commodity. I will take a little bit of time to explain this. I do appreciate that it's on everyone's mind. First and foremost, we want to reiterate that there is no change to the Unilever value creation model. Our model is built on volume-led growth, premiumization and mix driving gross margins to invest behind our brands and keeping a very tight discipline in terms of the cost. While you all know, we have made significant progress in the past few years in terms of our gross margin expansion upwards of 400 basis points. We've also increased our investments behind our brands from about 13% to 16%, and we have continued to drive a model which works for us on a multiyear basis. If I just give a bit of a context to 2025. Again, it's important to see, last year, we had a reasonable amount of commodity inflation, but a significant pressure coming from currencies. From an EPS or on an earnings perspective, the currency drag last year was as high as 8.8%. When you contrast it to this year, given the commodity outlook, we will expect commodity inflation to be higher. But from a currency perspective, this year, we definitely see that it's going to be much better even when you see when we've called out in the earnings call, we expect that the impact of ForEx on our top line should be more normalized to 3%. And if you contrast it to last year, that was 6%. So the key essence of the message here is while we will see inflation from a commodity, currency at an aggregate will really be from the information we have favorable for us.
Now coming to the inflation. Of course, the Middle East crisis has created uncertainties and has made the outlook a bit challenging. Inflation for us is just not one number. While there is crude and everyone really anchors around crude, it is complex because there are many crude-linked derivatives. There is ForEx. There are elements of supply chain costs, wage inflation and others. So at a commodity level, there are elements which then start to play out differently. Our expectation for the full year inflation is in the range of about EUR 750 million to EUR 900 million. This is the total inflation. This is just not material inflation, but also the nonmaterial cost including logistics and our factory operations. If you were to put it into context, this will be about EUR 350 million to EUR 500 million higher than our prior expectations when we began the year.
Our working assumption for all these costs is really crude at around EUR 100. While we are all looking at a spot crude, which is today's context of EUR 124 or yesterday as EUR 110.
It's also important to highlight that when you really look at the futures, quarter 3 futures are still at [ 100 ] and quarter 4 futures are at about [ 90 ]. On a balance, therefore, what we have done is to really take [ 100 ] as a working assumption in our guide. And on that basis, we have said that we will continue to deliver a modest margin expansion.
A couple of other elements to highlight in this case because that becomes very important. When we really see it from a category perspective, when you see Beauty & Wellbeing and Personal Care, the aggregate levels of inflation that we see in 2026 are not materially different to what we experienced in the prior year. And in the prior year, we have managed both the volume and the pricing extremely well in these two business groups. The place where we will see heightened inflation, actually 50% of the total net inflation for us is coming through in Home Care. And 70% of that is actually focused around the emerging markets. We are deploying the full range of mitigation opportunities, competitive buying, commodity covers, formulation flexibility, packaging interventions, SKU focus and productivity across the value chain and a complete and a very tight control over the discretionary costs.
At this level of inflation, we do recognize, while we will drive all of this, it will not be possible, it may not be possible for us to just cover it from the cost actions. So we will take pricing. Pricing will be needed in selected markets and categories, notably Home Care. It will be calibrated and it will be done in a competitive manner. Our priority will be to really protect the consumer value while also taking care of our financial model.
On this point, again, it's good to repeat that in emerging markets, given the strength of our portfolio, our ability to be judicious in the way we manage pricing. We will have levers to manage it in a sensible manner is a good point.
Just last two points to complete the picture on this. On brand investments, we will continue to invest behind our brands at competitive levels to sustain the growth momentum. And we always said that our competitive spends will be classically in the range of 15% to 16%. And therefore, we are not going back to an era of underinvesting, but we will ensure that the spend is deployed effectively and in the right channels.
From an overhead perspective, you have seen that we have already delivered EUR 750 million, so almost EUR 80 million incremental savings in quarter 1. We are more than confident that we will complete the EUR 800 million program in the next quarter. And given the various series of measures that we have taken to manage costs, we will drive this harder and deliver higher savings. So in essence, in this range of EUR 750 million to EUR 900 million, we are comfortable to say that we can manage competitive growth, deliver on our guide of 4% to 6% and drive modest margin expansion.
Our next question comes from Celine at JPMorgan.
Yes. So my first question is on the balance of growth for the year. So you reiterated your guidance to be at the low end of 4% to 6%, and I understand that price mix will be more balanced in Home Care as we go through the year. Can you talk about -- first of all, that volume will be above 2% for the year. And when we look at your two category, Beauty and Personal Care, volume was below, in fact, at 2%. What should we fairly expect that this will be in the range of 2% each for the year? And what should drive that acceleration in the second half?
And then my second question is coming back on maybe Wellbeing. You said it was down low single digits. Is it possible to understand how was it U.S. versus the rest of the world? What's happening in the rest of the world in terms of your white space opportunity? And in the U.S., if you could go a bit deeper in understanding Nutrafol and Liquid IV performance and the go forward?
Yes, we are confident in delivering our 2% volume growth. If you look at the last 9 quarters, '24, '25 and quarter 1 '26, our average volume growth has been 2.5% and we had a good start to the year with 2.9% in the first quarter. And as I mentioned before, we have a good start of the quarter 2. I feel like a point to say just this is the result of [indiscernible] that are strengthening. More than 60% of our revenue is increasing what we call a [ missable ] brand superiority score. We have a great innovation plan, one of the best that we have had in years, hitting the market now and we have one of the strongest activation platforms in years with the personal sponsorship of FIFA. So this give us real confidence that we will deliver volume growth for the year about 2%. Turnover weighted market volume growth is in the territory of 1%. So this clear shows outperformance of the markets when it comes to value growth to volume growth. We expect pricing to accelerate along the year. So we expect the H1, our growth to be led by volume. We expect better balance between volume and price in the second half of the year.
When it comes to Beauty & Wellbeing, basically, we delivered 3.6% in quarter 1. Our Beauty business performed really strongly but we're being both dilutive for the first time since we entered the category and we had a great quarter in Hair Care with high single-digit growth, and we have a great quarter in Prestige, where we grew 10%, strong results across every single [indiscernible] prestige in skin, in hair and in color cosmetics, particularly at the highest end of pricing, brands like [indiscernible] and K18 really performing very, very well.
Regarding Wellbeing, we declined 2%. Our Wellbeing business continue being fundamentally anchor in the U.S. So the international business grew nicely, but it doesn't change the overall numbers of Wellbeing. [indiscernible] grew 18% in the quarter but we have some issues in Liquid I.V. and Nutrafol we have to sort out. In Liquid I.V., we lap a comparator of more than 40% growth last year. There was a different phasing in the shipments prior to the summer season in U.S. We continue seeing solid growth in the power hydration market, but our share has been a bit under pressure due to a new wave of market entrants that have reduced our share of assortment in the category. We have seen this many, many times before since we acquired Liquid I.V. in 2020, hundreds of new brands entering the category, but very few can sustain velocity after some period of time. Liquid I.V. is 4x the size of the second player in the category. We are reinforcing our plans to regain share, and we are very, very confident that we'll have a strong quarter 2 for Liquid I.V.
In the case of Nutrafol, the brand continues having exceptional levels of retention. I have never seen anything like that in any brand [indiscernible] in my career. But we need to address the issue of a significant increase in the cost of acquiring new customers. We have seen particularly telehealth platforms in the U.S., significantly investing in the cross-selling of GLP-1 injectables and [ hair fall ] products, most of them with significant negative side effects. We are addressing this. We are highlighting the clinical superiority and the no side effects of Nutrafol. And we expect, in the case of Nutrafol, the results to become better in the second half of the year. The brand was flattish in quarter 1.
Our next question comes from Nicolas at Bank of America.
Two questions for me, please. The first one is coming back on the pricing element. Are you pricing enough in Asia Pac, Africa, [indiscernible] pricing is around 1% and the FX is down 10%. Do you think that kind of gap is sustainable? Or do you expect that to close in the future?
And then just -- if you could talk a bit about Dr. Squatch, we've seen a lot of slowdown in scanner data. So if you could just update us on whether you think that brand is still on track to achieve their business case?
Let me start by Dr. Squatch and then Srini will cover pricing. A good performance overall of Dr. Squatch. We have seen significant growth in Body shower and in deodorants in particular. We see some slowdown in the total cost bar segment. But we expect Dr. Squatch will be part of our underlying sales growth from September, if I'm not wrong and we expect double-digit growth in Dr. Squatch going forward. So we have been delisting some items that we didn't think were fundamental for the brand going forward. This is affecting some of the share reading. But in the core of Dr. Squatch, the performance is strong, and we see this as a strong contributor to our growth from September onwards in the U.S. market. Srini?
So from a pricing perspective, what you will see is that it's important to say you will start to see a step-up in the pricing. Quarter 1 low pricing also gets explained by what's happening in a few of our categories. For example, if you see, in the case of India, we had deflation in tea and therefore, that has played out. That does not impact the value creation in the model there. In the last year, we've also taken pricing corrections in our liquids part of the portfolio, which actually anniversarize in quarter 1. So in that sense, what you see in the quarter 1 is the lowest point of it, we've already initiated price increases, and that's coming through, right, from quarter 1 to quarter 2. We'll start to see the benefit going forward.
In case of Home Care at a broader level, it also impacts some of the -- I'm also giving you a broader question on pricing. This also reflects some of the actions we took in Brazil and Latin America, which actually will then start to anniversarize again in a matter of one more quarter. So broadly speaking, from a pricing perspective, what you see is a reflection of the fag end of some of the actions which we have taken in the prior year and which have given us benefits.
Going forward, we are pricing up on a sensible in a competitive manner [ to while ] cover commodity when it comes to the commodity-linked categories and linked to innovations in Beauty & Wellbeing. And therefore, you will start to see a such step up on pricing right from quarter 2 and as Fernando has alluded to see, you will see a better mix of it, and it will improve progressively as we go into half 2.
Let me add something because I feel I have mentioned this before, but I want to repeat it to be clear. The times of being competitive in Unilever in any driver of demand are gone. And we will manage the business in a more volatile cost environment, focusing on volume growth on price competitiveness and a disciplined management of every single line of our P&L. We will emphasize the drivers of demand that have the highest return in the current context and ensure competitiveness in both pricing and brand marketing investment with the assumption that Srini has made in terms of the oil price that we see and the impact that we have in cost inflation. Despite this, we continue to see the possibility of increasing our operating margin in modest terms as we have highlighted in our guidance.
Our next question comes from Jeff at BNP.
Okay. Two questions, if I may. When you move into more inflationary environment, historically, like-for-likes have always started to accelerate. So why are you still guiding to the bottom end of the 4% to 6%? Because obviously, the inflationary backdrop is rather different to what it was at the start of the year when you initially set the guide. That's the first question.
And the second question is we've held one of your notable peers talking about some suspicion that there may have been a degree of retailer stocking ahead of expected price increases. I'm just wondering if you've seen any evidence of that, particularly in the emerging markets business.
Thank you, Jeff. I will cover the second part and Srini can cover the inflationary environment and the guidance. No, we have not seen any significant stocking. There have been a few countries, the Easter phasing has been different, but at the same time, as I mentioned before, in the case of Liquid I.V., particularly in the U.S., our phasing has [indiscernible] into quarter 2. So in terms of retailers stocking in anticipation of price increases, we have not seen anything of material impact at all. So nothing in that space. On inflation pricing?
So I think two important points, Jeff. Obviously, we are going to ensure competitiveness both volume and price and for the dynamics that I've explained that, look, both from a Beauty point of view and Personal Care point of view, the inflation levels are in the ballpark of what we handled last year. So when we take these into account, Yes, it actually gives us the confidence to say that we will be able to deliver our 2% volume as well as the 4% to 6% top line. However, what we're also conscious and cognizant is that the levels of inflation which are coming through, and it's just not learned on a sector alone. What we are likely to see that there could be a potential larger impact on consumer and consumer sentiment. And the way inflation is going to land given the dynamics, it could also be different in different parts of the world. So we will require to have some more visibility in terms of how consumer demand is playing out. We need to have some more visibility in terms of how some of the buying patterns are playing out. Therefore, it will be prudent for us to actually come back and revisit the guide at half. So at this stage, what we have, therefore, set on a prudent basis is to ensure that we give confidence to the markets that we still will deliver our 4% to 6%, and we will come back with a better read in a quarter's time. and then we could actually have a conversation on the full year.
And I would like to reinforce in the last earnings call, I mentioned that we firmly believe that in the long run, our combined [indiscernible] footprint offer around 2% market volume growth and around 2% to 3% pricing. At that time, you told me that the 2% pricing look very far. Situation has changed now. But this is what we have seen in the last decade or so. We expect the same to play out in the long run. And as most of the impact in pricing this year will be in the second half. So we are cautious at these stations. As Srini mentioned, we will revise this when it comes second quarter results.
Our next question comes from James at RBC.
You're presenting your updated remuneration policy to the AGM in a couple of weeks' time, what's the thinking behind the annual bonus and performance share plan kicking in for sales growth well below your 4% to 6% guidance?
Yes, we are presenting the remuneration policy in the next AGM, that is the 13th of May. There is a clear intention to become competitive with global companies in that space when it comes to remuneration. And when it comes to the targets that we put at the beginning of the year for our annual bonus is reflected the market conditions and reflecting what top TSR performance implied. As we mentioned before, the situation now has changed in terms of what is a potential inflationary context in which we are working. And you know -- but we present the targets on an annual basis, and we will change that if the next year the conditions are different for the [indiscernible] and for the [indiscernible] bonus.
So maybe just one additional element to add on that. The key is really the long-term incentives and actually, a couple of the measures and the long-term incentives are completely Actually, bulk of the remuneration there is linked to shareholder return and outperformance. So 30% of the weighting in the long-term incentive continues to be on TSR. Therefore, that takes into account any of these changes. Second, if you actually, again, look at it from a return on invested capital, that's again a long-term measure, which is, again, linked to competitive outperformance. So in some ways, I don't believe that, that materially changes. We are -- anything that is coming in the remuneration policy is linked to shareholder return.
Our next question comes from Olivier at Goldman Sachs.
Two questions. First, you mentioned previously that 50% of inflation is in Home Care. Can you perhaps comment on the magnitude of the price increase in Home Care you would need to take to offset the current input cost inflation that you're seeing? And regarding other divisions like Personal Care as well, should we expect a price increase?
And then Secondly, it might be a little bit of a technical one, but I noticed that the share buyback is still EUR 1.5 billion the same amount, but it's going to be done by July 6. That's going to be done another the next 45 working days, last year, it was done same amount, but it was more like 70-plus working days. So any rationale for this increase in speed?
Well, share buyback acceleration is very clear that the markets have suffered in terms of valuation, and we are very confident in the future valuation of the company, given our performance. We really believe that the Unilever that we are shaping, as we mentioned when we announced the McCormick transaction is one that has been bottom quartile in valuation with top quartile performance. So this is a good moment to make share buybacks. And it's a good moment to make sure buybacks in an accelerated way.
Regarding Middle East conflict, I would like to highlight a couple of things. First of all, Middle East represents for us around 2% of the revenue. And until now, we have not seen any material impact in consumption level or disruptions in the operations. Of course, the closure of the Hormuz Straight may have potential implications in terms of availability of petrochemical materials. But this can be an opportunity for us because we have a very resilient supply chain, a multipolar supply chain with multiple sources of materials. And this resilience can imply a competitive advantage. We see growth opportunity in laundry powders because we see local players, particularly in India and Southeast Asia been affected in terms of availability of materials.
Srini, do you want to comment on the inflation in Home Care?
Just a couple of things. It is Home Care and a lot of that of the total inflation, 70% is in emerging markets, which, therefore, is an opportunity for us to actually be able to take up prices. Having said that, in line with our own experience and best practices and to ensure our competitiveness. We will lead pricing where we are leaders. We will follow where we are not. The price increases we will take will always be calibrated. There will be frequent price increases, but in small doses. That ensures that we get the right balance of giving value to the consumer while protecting our model. This could also mean that there could be a bit of a lag between when commodity starts to hit when pricing starts to come in. Now these are the elements which we'll have to continue to monitor and validate and therefore, we will fine-tune. That's also the reason we talked about all the other measures, which start becoming important for us to manage the P&L from formulation to logistics to the manufacturing costs. And that's the only reason, at this stage, yes, we should expect pricing to be higher, but it's not going to be a one-to-one correlation. And for that reason, we will not be able to give you a specific guide today. We could have a better conversation in 3 months' time when we have better clarity of the environment and overall consumer demand.
And Olivier, I would like to highlight something that Srini mentioned in the beginning of the call because the situation is different in different markets. The very, very differently to previous global crisis we have seen. We are seeing emerging market currencies holding relatively well. If you take a market like Brazil for the moment, we have seen an appreciation of the currency that is higher than the increase in material costs that we are having. So I feel the situation is very different for different Home Care business depending on the geographies in which we are operating.
Our next question comes from Callum at Bernstein.
Just start coming back to Home Care, please. 6% volume growth is obviously quite remarkable. Really in your commentary, it seems like it's quite broad-based across fabric cleaning enhancers and hygiene but maybe you could just add some color for us, please, on what are the drivers of that 6%? How much is market growth versus your share gain? What are your share gains being driven by? And are there any one-off factors in the plus 6% that we should be cognizant of?
And then my second is actually unusually coming back to remuneration. You had some very interesting commentary and examples in the annual report about your ability or probably, I should say, inability to attract talent, especially in the U.S., where it seems like your compensation is just not market competitive. So my question is, how are you and the Board just thinking about this, given the strategic focus on growth in the U.S. market? And could there be pressure on margins if you need to structurally improve your compensation packages?
Regarding Home Care, our comparator was relatively low in Home Care, but I feel what is important to highlight that on a 2-year basis, we have been delivering consistently volume growth in Home Care above 3% and this is a combination of a solid performance in fabric cleaning, and I would say, a stellar performance in Home and hygiene and fabric enhancers. I feel [indiscernible] grew this quarter around 15% [indiscernible] high single digit. As Srini mentioned, in the case of India, we achieved the highest ever share in laundry powders. We are increasing our position in liquids strongly. We have had double-digit volume growth in Brazil, in fabric cleaning, in Vietnam, in Arabia, in Turkey, high single-digit growth in Argentina. So there is a broad-based very, very strong growth. And I believe it's a combination of really restoring our pricing competitiveness in powder and at the same time, accelerating the market development of liquids with a special role to Wonder Wash that is already more than EUR 200 million in annualized sales and is already present in 41 countries. So overall broad base, good performance in Home Care. We see momentum in the business and we see momentum in the 3 pillars of Home Care in fabric cleaning, in [ home ] and hygiene and in fabric enhancers. Probably the one that is a bit lower, that is growing at around 5%, is dishwash that is more exposed to Southeast Asia, and that's a grow -- the category in which we have seen a bit less dynamics.
In terms of remuneration, it's true. As you know, we have been looking at appointing some top leaders in the organization from that side. This is a very different Unilever in which the combination of born and bred talent and talent inflow from the outside is much more balanced than in the past. We are increasing our exposure to the U.S., and we are allocating significant capital into the U.S. And it's very, very important that we are able to compete with American companies when it comes to remuneration. We don't believe that this has an impact at the global level in terms of our cost base. But we need to really increase the ceiling of remuneration in the company to be able to ensure that we can attract top-notch American talent because at this stage and for many, many years, we have been lacking kind of leadership at the top of the organization coming from North America, and this has to change in the future.
Maybe one small clarification on the question related to any one-offs in Home Care and otherwise. At an aggregate Unilever, there is nothing specifically to be called out. Could there be some small pockets of people buying in? Possible. Did we have some adverse impact because of Eid timing? Slightly possible. So therefore, there are always some small ins and outs in a few places. But when we look at it in an aggregate, there is nothing that we would really call out has been something to point out from a quarter perspective.
And I believe it's important also to highlight that our distributor covers are one of the minimums we have in history. So basically, this is showing the efficiency of our model, our operational discipline and also the care we are taking in ensuring that the working capital of the value chain is properly managed.
Our next question comes from Karel at Kepler.
Two questions. The first one, I know you already discussed market shares for a couple of individual markets and regions. But on an aggregate level, what have your market shares done over the last quarter?
And then the other question is a follow-up on Latin America. You discussed Brazil. But what's the trajectory going forward? Because it's been quite volatile in '25 but things seems to be getting better. So what should we anticipate for Lat am as a region going forward?
Market share has been stable in the last few readings for us after significant gains that we have had around the first 3 quarters of 2025. Srini can give more color on that.
Regarding Latin America, as I mentioned before, we have delivered 6% growth in the quarter. We already in 2025, we're having excellent performance in Foods and [indiscernible], but we have some issues in laundry and deodorants particularly in Brazil. This has been corrected. We see momentum in the business. The actions we have taken in deals are at that early stage. So we probably will see further acceleration in our Personal Care performance in Latin America. That is very important because deodorants, in particular, Latin America is a big contributor to the growth of the total Personal Care business. So a lot of confidence in our development in Latin America going forward. I would say, in Americas overall, because we expect also North America to be better from quarter 2 onwards. So optimistic about the market share. So Srini any?
So 3 simple messages, both from a value as well as a volume share perspective, we are relatively stable. I think that's actually quite encouraging just given the context of where we are. It also is ensuring that we are in the right space, both in terms of volume and our pricing in the market.
Point number two, we have seen some positive acceleration coming through in India, and that's understandable given the quality of the performance, which has come. I think that positions us well.
The other element to highlight is, again, when we see the last 4 weeks read in North America, we have seen a strong comeback in some of our categories, most notably in Personal Care. That again positions us well. So just a bit more color to the comment. But at an aggregate, shares are stable both on value and volume terms.
And remember that we cover around 2/3 of our revenue in market share reading and if you look at our 2.9% volume growth and you compare with markets growing around 1%, it's very clear that we are outperforming the market there.
Our next question comes from David at Jefferies.
So two for me. Just firstly, on Thailand, I know not a big market, but we picked up that you lowered prices coming into April and apparently a reaction to the struggles on energy prices for the consumer. I think you specifically made that point. So I just wonder whether is that something that you're having to do in other Asian markets? And is that something you're doing proactively? Or is there an element of government pressure in that market or other markets to be seem to be kind of helping consumers with a tougher environment?
And the second question, just came back to the Home Care dynamics. Pricing obviously been very low for the last 9 quarters, up 1% or even negative for some of those quarters. So just to explain the dynamics there, is that the input costs were deflationary and that's what was allowing that pricing? Or is it a competitive intensity dynamic? And then related to that and some of the moving parts you talked about? Will Home Care margins, you think, be up this year? Or is that an area where you have to sacrifice profitability given where the input costs lie and you make it up in other divisions?
Let me cover a couple of things and then the Home Care margins, Srini can take it. Thailand is a very special situation. Thailand has entered into a conflict with Cambodia. Around 10% to 15% of the volumes of the Thailand market were flowing to Cambodia. That has been closed. Fundamentally, this has made some players in the market to really react with significant promotional investment. And we have reacted to really ensure that our competitiveness was strong. So basically, it's a very, very peculiar situation. We have seen some international players, in particular, reducing prices significantly. And as I mentioned before, being uncompetitive in Unilever is not an option anymore, and we have reacted to that.
In the case of Home Care, yes, the context of -- it has been deflationary for around, I would say, 1.5 years. This is, of course, changing now, and we see [ prices ] in Home Care accelerating. We have been enjoying very, very solid gross margins in Home Care and our operating margin has been increasing strongly. But you want to add some color on that?
So the additional color to that is that it's absolutely right that there has been deflationary with crude sitting at about [ 60 ], which had actually started tapering off from the mid-70s and therefore, that's reflected in pricing. The other element, these are the corrections which we actually put in the first half of last year. That's when we addressed some of the places where we were not competitive or we had to react to ensure we were competitive, notably Brazil and India. We took those corrective actions. In all the markets that we operate today, we are on strategic pricing in home care. That positions us extremely well. And the way we've really articulated in terms of taking judicial space or calibrated pricing will position us well.
Coming back to your question on overall home care margins, it will be our first endeavor to ensure that each business group really delivers on its financial model. But given the magnitude of some of the commodity inflation and the lead lag between pricing and commodity. If we need to really support Home Care and make it up in some other business groups and categories and sales in the short term, we will do it, but that's something that we will do in a sensible manner without impacting the competitiveness of any of the single sales.
And remember, David also Home Care is a category that is very sensitive to volume. And we see opportunities coming from the constraints supplied in the global market. Our supply chain is multipolar, is very resilient. We are seeing some shortage in some local players, particularly in India and Southeast Asia that can support our volumes, and it will make easier the passing of pricing in the future.
Our next question comes from Jeremy at HSBC.
A couple for me. First one is perhaps you could talk a little bit about what you're seeing from a kind of consumer standpoint in some of the emerging markets, which of paper would be more affected by the higher oil price here, particularly some of those around Southeast Asia where there's been anything you've noticed in terms of how consumers are behaving their consumption patterns or whether there isn't really a lot of evidence so far?
And the second one is just on your margins. You talked about the margin being kind of like balanced in absolute terms between the first and second half, which on paper would mean that the margin expansion you deliver for 2026 would be coming basically all in the second half. So given that's when the commodity pressure would hit more, could you talk about what some of the other things you've got going in your favor in the second half to make sure that you land margin numbers that you currently expect?
Yes. Jeremy, Emerging markets, we have not seen any material changes in market volume growth at this stage. As I mentioned, we have been growing very nicely in places like Vietnam, Pakistan and [indiscernible] Arabia, India, Philippines, probably the exception to that is Thailand where, as I mentioned in David's questions, there has been a pricing issue that we have to sort out. But overall, not material impact in consumption at this stage coming from the higher fuel prices that are starting to materialize in these countries.
China, importantly for us, we have seen improvements in China since mid-2025. We are solidly now operating at around 5% growth. And as I mentioned before, particularly our food service business that is important in the context of China, we have seen some improvements in the out-of-home channel there that is supporting the growth of the food service business. Margin?
So on the margins, I think there's a bit of a confusion in the marketplace in terms of whether you talk about the absolute margins on the bps. From a full year perspective, we had delivered margins of 20%. If you look at the prior two years, there was a bit of a lot more volatility and seasonality between half 1 and half 2 with ice creams moving away. We were in the space of saying that, look, we are likely to have that steady margin profile from a first half and second half point of view. From a first half perspective, we are trending well given all the actions that we have taken, given the volume-led growth and our gross margin progression. So we should see improvement at least or at least first half are maintaining last year's margins or a slight improvement. That's what we're aiming for. Second half, we have discussed some of the cost challenges and some of the actions that we are taking. At this stage, we believe that we will have all the mitigants in place to cater to that and therefore, the overall approach. Best at this stage would be to really focus on how we want to navigate the environment, the situation and deliver the model on a full year basis and we could actually have a proper conversation with half 1 results with a better outlook on the full year.
Our next question comes from Sarah at Morgan Stanley.
Yes. Just following on from that sort of shape of the margin. Should we expect a significant skew in terms of marketing investment as a percentage of revenues between H1 and H2, given the FIFA stuff?
No, we feel very comfortable with the investment that we are having in the market now. We believe that we can operate between 15% and 16% in terms of brand marketing investment. We have increased around 300 basis points, our investment behind the brands in the last 3 years. And also we feel comfortable with that kind of level. We measure that, of course, on a monthly basis. We -- our share of voice, both in the digital space and in the old media space is solid. And as I mentioned before, we will keep our competitiveness as a key metric of success for us, ensuring that the enablers of demand, both in terms of pricing and undermarket investments are solid. So don't expect significant changes in the level of investment that we should have in the two halves.
So just again, a little more color, especially in the developing markets and what we have seen historically, and I'm not saying that it plays out exactly. When these kind of levels of inflation do play out, people do -- as an industry, as a category, people do make calibration between pricing and investments to ensure that they give the right value to the consumers. What effectively that means that the media hit could come off significantly. Our endeavor is to ensure that we invest adequately behind our brands. We do everything to support our innovations. But we will actually keep a lens if the media heat does come off, we will ensure that we are deploying our resources effectively and not really wasting some of the media money.
I feel it's important that history shows that when there is significant commodity inflation there tends to be immediate inflation. So we will look at particularly in emerging markets. So that's something that we are looking in detail and our procurement team is very active in that space.
Our next question comes from Tom at Deutsche Bank.
Just on the U.S., first of all, the share data in Nielsen suggests that you're losing share of the Amazon channel. And I just -- and that channel seems to be growing the fastest in HPC in Personal Care [indiscernible] are very strong on Amazon. From your perspective, do you think your holding share on that channel, which seems to disproportionately be growing? And then on pricing, on Amazon, and it's not annual contracts, as I understand. And so in theory, you could put up pricing pretty quickly there. Do you believe your pricing power or elasticity is the same on Amazon as it would be on other channels? And a final one, just on a follow-up on the media. Is there any element in your increase of use of influencers and KOLs, et cetera, that there is an in-built flexibility on what you pay them depending on volumes. And so therefore, that would naturally come down a bit if volumes in, say, EMs came down, please?
Yes. The last question is influencer cost, it's a variable cost. Pricing, of course, it has a component of volume there. Regarding pricing in Amazon, we don't see fundamental difference between our pricing ability in the Amazon channel and the off-line channel. As you know, they are closely linked because you have to ensure that there are no pricing conflict of growth channels. So we don't see any fundamental issues there. Do you want to talk about shares?
What we really follow, Tom, is Circana has been more representative of some of the share trends, whether it is in Amazon or broader e-commerce, e-commerce, therefore, progressively in the last 12, 18 months, we have validated the database, and that is what we actually look at. The reads that we see on that continue to show much better. So there is a divergence which is happening between the two data sources. But at an aggregate, we are not seeing some of the elements that you have spoken about, but happy to engage with you offline to go into further details.
We are just -- I don't have the latest number, but our growth in Amazon has been in the high teens for 2025. I need to check exactly what was in quarter 1, I don't have that data here.
Our next question comes from Guillaume.
Two questions for me, please. First one is on Europe. Kind of second consecutive quarter now that both USG and UVG are a bit soft. So wondering if it's mostly down to lower category growth or if you're also seeing some maybe challenges in terms of your market share development in an environment that seems to be highly promotional. So maybe if you can unpack this performance for us. And I guess, looking ahead, do you expect similar trends in Europe? Or are you hopeful you can go back to positive USG and UVG in the next quarter?
And then my second question is on Foods. I appreciate it's really early days. But Fernando, I'm wondering how the business has been reacting following the announcement of the deal with McCormick and between now and the completion of the deal, I mean how to ensure that food doesn't get distracted too much by the carve out. I'm sure for some employees, some job uncertainty. So I guess, what will be the focus for Foods in the next 4 to 5 quarters?
Well, Europe, indeed has -- the market has been subdued. We have had very good share progress in Home Care and Personal Care in the last 9 to 10 quarters. Foods has been a bit more difficult, it's 40% of our revenue there. And we have seen some increase in promotional pressure in foods and that has pulled some negative impact on pricing that is affecting us. While we expect our performance in Europe to improve along the year. We are really banking in a very strong quarter 2 in Personal Care with all the FIFA activation that in Europe will be very, very significant. We are starting to roll out some of our most successful [indiscernible] brands into Europe. So we don't expect Europe to become a key engine of growth in the future, but we expect a slight recovery despite the fact that the impact of energy prices in Europe can be significant in terms of consumer purchasing power and confidence. So a slight improvement expected in Europe going forward.
Regarding foods, we have, of course, been very active communicating the transaction internally to our employees. I was recently in Ireland having a downhole with all our employees there in the central foods team and talking to the Whole foods team across the growth. I believe there is some real excitement about the potential that the McCormick transaction offer for our people. It was very clear that Foods was not a key priority in terms of portfolio development within Unilever but Knorr will be the #1 brand in the large McCormick and Hellmann's will be the #2 brand in the large McCormick. So the concept of building a real global flavor powerhouse with significant revenue synergies in what I call a growth separation of foods I believe it's resonated with our people. Of course, there is some anxiety and we are working very aligned with McCormick to ensure that we -- short-term time frames in every single work stream. We are working very collaboratively with the McCormick leadership team. Separation work streams are all in motion. And the integration plan with McCormick has been managed in conjunction between the two companies. And this week, the McCormick leadership team is here in Europe, we have been talking to them. They have been presented to some of you, I believe, also. And we are very, very happy with the products that we are doing, and the intention is to shorter timings as much as we can.
Our final question comes from Ed at Rothschild.
A couple of ones. Just looking at the Asia Pac and LatAm. You referenced Beauty & Wellbeing strong performance in LatAm, also Beauty & Wellbeing driving growth in China. Just trying to understand what part of the Beauty & Wellbeing is growing there? Is it the more premium side of the business? Is it largely [ online line ]? Just to sort of understand how you're positioned there?
And then as we think about a period of more macro uncertainty, how should we think about the One Unilever market in that context? Do you feel more confident about being able to navigate potential uncertainty or macro uncertainty given the way you now run those One Unilever markets?
Yes. Thank you, Ed. Yes, performance in Beauty & Wellbeing in emerging markets has been strong. As I mentioned before, our Hair business grew high single digits at total level, and that was driven by a strong performance in emerging markets. India grew 8%. I feel in Latin America, Beauty & Wellbeing was, I believe in double-digit growth. We are seeing a strong growth also in Middle East and in Southeast Asia. So I feel the performance has been strong. We have an excellent performance of Dove Hair. Dove Hair is growing 15%. It initiated with the relaunch in the U.S. that is performing extremely well. But now this relaunches roll out across all our geographies. Vaseline is growing very, very strongly, close to 10% and Sunsilk growing 8% in Beauty & Wellbeing. So if you look at the top 3 brands of our Beauty & Wellbeing business, Dove Hair, 15%, Vaseline 9%, if I'm not wrong, and Sunsilk, 8&. So performance is strong. It's strong in different price points, particularly in the upper mass to premium segment. But also, as I mentioned before, our Prestige business in the U.S. also doing very, very well. So Overall, good performance in Beauty & Wellbeing, particularly in emerging markets.
Regarding One Unilever markets, we are very happy with the performance there. It has been one of our fastest-growing cluster last year. Performance in quarter 1 continues being strong. We are running in One Unilever markets, a much more tighter portfolio usually in every market in what we call One Unilever that are [ market '25 ] onwards. We run a portfolio between 6 and 8 brands. And in the quarter 1, we delivered about 2% volume once again. So we believe that it will be, as I mentioned before, opportunities for us in these markets when there are supply constraints in the market, there are two things that happen, a resilient supply chain, like one of Unilever can build some competitive advantage to drive more volume. And second, the ability to pass pricing is higher.
Thank you very much.
Good. I would like to close with a couple of messages. The first one is that we started the year, as I mentioned, with a strong volume growth, and our confidence in delivering about 2% volume growth for the year is reinforced by the fact that we are having a strong start to quarter 2 with practically April finish now. Pricing will definitely accelerate along the year. The majority of our cost inflation is in Home Care and is in emerging markets. and the frequency of pricing and the ability to pass pricing in these regions is higher. The cost environment is volatile, but we will manage the business with clear focus on volume and ensuring competitiveness in both price and BMI. And as I mentioned before, we will emphasize the driver of demand with the higher return depending on the environment. We are really making good progress regarding the food separation. Of course, there are elements that are not completely in our control, like the antitrust clearance, the timing of the antitrust clearance and the timing of the SEC approval. But all the work streams are in motion. We are working as one team with the McCormick leadership team, and we expect to really accelerate the timing of separation and integration. And we are affirming our guidance. We continue expecting our top line to grow within the range of 4% to 6%, most probably at the bottom end of that range. And we expect despite the increase in commodity inflation that we expect hitting our P&L in the second half of the year to deliver more [ it's ] operating margin. We will use every single level of the P&L from formulation flexibility to productivity, to hiring freeze to tighter overhead management to ensure that we are able to deliver the most operating margin expansion that is in our guidance.
With that, thank you very much.
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Unilever — Q1 2026 Earnings Call
Unilever — Q1 2026 Earnings Call
Solider, volumengetriebener Start ins Jahr; FX belastet Berichtszahlen, Commodity-Inflation und Umsetzung der Foods-Abspaltung bleiben zentrale Risiken.
📊 Quartal auf einen Blick
- Umsatz: EUR 12,6 Mrd (reported -3,3% YoY; Underlying Sales Growth +3,8%; FX-Effekt -7,7%).
- Volumen: +2,9% (Unterstützt durch Power Brands und Emerging Markets; 2‑Jahres Volumen-CAGR ~2%).
- Power Brands: +5% USG, Volumen +4% (ca. 78% des Umsatzes).
- Home Care: USG 6,1%, Volumen +6,2% (stark in Indien und Brasilien; Liquid-Segment wächst schnell).
- Effizienz: EUR 750 Mio Produktivität eingespart bis Q1; EUR 1,5 Mrd Aktienrückkauf initiiert (Abschluss H1 erwartet).
🎯 Was das Management sagt
- Portfolio: Geplante Abspaltung/Integration Foods–McCormick zur Schaffung eines fokussierten Home & Personal Care‑Unternehmens und eines skalierteren Flavor‑Players.
- Markenfokus: "Desire at scale" – Konzentration auf wenige Power‑Brands (Premiumisierungs- und Creator‑/Social‑Commerce‑Strategie, z.B. Dove, Vaseline).
- Execution: Operative Disziplin, Marktresets (Brasilien, Indonesien, China) und schneller Roll‑out von Innovationen (z.B. Wonder Wash) zur Volumensteigerung.
🔭 Ausblick & Guidance
- Leitlinie: FY‑Guidance unverändert; UGS erwartet am unteren Ende des 4–6% Bereichs, ≥2% Volumen für 2026.
- Margen & Kosten: Moderater Margenanstieg erwartet; Commodity-/Non‑material‑Inflation prognostiziert EUR 750–900 Mio; Arbeitsannahme Rohöl ~EUR 100/bbl.
- FX & Kapital: April‑Spot deutet auf geringeren FY‑FX‑Drift (~-3% statt -7,7% in Q1); EUR 1,5 Mrd Rückkauf beschleunigt.
❓ Fragen der Analysten
- Emerging Markets: Nachfrage und Marktanteile in Brasilien, Indien, China, Indonesien im Fokus; Management sieht Erholung, verspricht aber weitere Quartals‑Updates.
- Inflation/Preise: Nachfrage nach konkreten Preishebeanzeigen in Home Care; Management nennt keine exakte %‑Zahl, kündigt kalibrierte, marktgerechte Preismaßnahmen und Produktmix/Produktivitätshebel an.
- Foods‑Separation: Fragen zur Umsetzung, Mitarbeiterfokus und regulatorischen Risiken; Management betont laufende Workstreams, nennt aber unvermeidbare Abhängigkeiten (Wettbewerbs‑/SEC‑Freigaben).
⚡ Bottom Line
- Fazit: Unilever liefert ein volumengetriebenes Quarter, das die Strategie stützt; FX und erwartete Commodity‑Kosten belasten jedoch die Reportzahlen und machen H2‑Performance sowie die saubere Umsetzung der Foods‑Transaktion zu Hauptentscheidungsfaktoren für Anleger.
Unilever — Special Call - Unilever PLC
1. Question Answer
Hello, everybody. I'm Warren Ackerman, Head of EU Staples at Barclays. I'm delighted to be with Fernando today. Fernando, I think it's about a year since we sat down together. It feels like an eternity with the volatility in geopolitics, although I'm sure the ceasefire last night will be welcome. It's also been equally busy for you guys with the Magnum spin completed and the McCormick Food proposal.
So what I want to try and do today is to split our conversation into 3 parts. The first part is to better understand the proposed transaction. Secondly, a little bit about some of the technical details because it's quite a complex deal. And thirdly, to get a little bit behind your vision longer term as a pure-play HPC company.
So with that, I'm going to go straight into it. So the first question, Fernando, is I've been covering Unilever a long time. In fact, I was even there when Unilever bought Best Foods back in 2000. I remember the deal, $25 billion deal, which brought in Hellmann's and Knorr. 2.5 decades later, we're going full circle with the exit of Foods. You've just done the Magnum disposal. There's massive volatility in geopolitics. So can I start really with the elephant in the room and just ask why now?
Well, first of all, thank you for having me. And indeed, I think many things happened in the last year. And we're focusing what we can control, and I'm really satisfied with the fact that I feel -- I believe we have really improve the fundamentals of the business when it comes to product innovation, consumer engagement, execution and that has resulted in outperformance both in our food business and in our HPC business, as you know.
So I feel we are announcing this transaction from a position of strength, and this is very important for us. This is not a transaction that is defined by the need of producing a turnaround. This is a transaction that is absolutely aligned with the strategic path in which Unilever is. And I'm glad also that the question is changing from why not into why now? Because the question I used to received more was why not?
This is a transaction that was originated by an inbound proposal that came from one of the companies that we respect most in Foods, a company that has a significant complementarity with our Foods portfolio. And we have strike a deal in which we believe is an attractive valuation. It basically allow us to separate Foods in multiples that are similar to Unilever multiples and to the multiples of the highest value food business that are listed.
And it's fundamentally what I call a growth-led separation of Foods. I feel that while I'm obsessed with volume growth as a key metric, and this is fundamentally about improving the volume growth potential of both the HPC pure play that Unilever will be and the combined McCormick Unilever Foods business. And I really believe that this is absolutely possible. In the case of HPC, we are ending in a Unilever that is much simpler with a clear -- with a category setup that is really common in categories that share a fast innovation cycle with a clear share set of capabilities.
And these are categories in which we have already been performing. This is not the need of turning around the business. If you look at our HPC business in the last 3 years, our compound annual growth rate was 5.4%. Our volume growth was 2.5%, and this is clearly above the market. And when it comes to foods, we are combining here 2 businesses resulting in a $20 billion revenue for the new McCormick in a very focused way with clear leadership positions from herbs and spices to stock cubes, from mayonnaise to mustard to hot sauces, across retail and food service, across developed markets and emerging markets.
So we really believe that we are building here 2 very focused business with significant growth potential, clearly superior to the one that the sector has.
But the reception from the market hasn't been the best. I think your shares are down 9%. Some investors are questioning the value creation. Some people have said to me, wouldn't a clean break be better. And there are other investors out there that are a bit worried about owning shares in a company, McCormick that they maybe don't know very well. It's going to be quite highly levered. So what can you say to those investors to reassure them that this is the right deal at the right time?
Yes. I never blame markets. So markets are imperfect in the short term. But in the long term, they reward companies with good fundamentals and consistent delivery. So what I have to do here and what Unilever has to do here is to ensure that we deliver consistently across time. Regarding the deal, it's just -- I feel McCormick is a very special foods company. And I know European investors don't know that company very well. I feel we have both the McCormick team and the Unilever team has a role here in explaining what McCormick is.
It is a clear leader in a very focused vertical like flavor that is one of the few verticals in foods that is -- that see GLP as a structural tailwind and not a headwind in a vertical that is not exposed to growing private label presence. So it's a company that has a history of acquiring brands, integrating them properly and growing them. And probably the best example of that is the acquisition of the Reckitt Benckiser brands, food brands in the past in which they have done an excellent job.
Regarding leverage, the new McCormick will be a $20 billion business with a gross margin in the mid-40s with starting operating margin of 21%. And the possibility of deleveraging from 4x to 3x in 2 to 3 years is absolutely a reach without compromising the heavy investment behind the brands that both Unilever Foods and McCormick have done in the last few years. That is a clear differentiation with the food industry and without compromising what has been historically a very attractive dividend payout.
Okay. I mean maybe touching a bit more on McCormick. I mean the valuation of food companies is quite challenged. I mean you've kind of touched on it a little bit. But why is McCormick different to other U.S. food companies? And why is Unilever the right partner for the business? I'm just trying to understand like the upside for Unilever shareholders when they eventually become McCormick shareholders.
The food industry is full of companies with poor growth exposure, uninvested brands and structural headwinds. And I think McCormick is very different and the combination between McCormick and Unilever Foods will be very different because flavor is one of the few verticals in which there is a structural growth. More consumption of protein means -- has a significant correlation with flavor growth because protein consumption goes up, you have to flavor it.
Flavor condiments is one of the categories that is growing across all the different generations, particularly with Gen Z generation. So the first point that is distinctive about McCormick is they play in a category vertical that is seriously attractive and superior to most of the food industry. It's a very focused company. It will be very large, $20 billion revenue, one of the top 5 food companies in the consumer goods sector.
And it will have a gross margin profile that is what I used to call edible personal care when I was talking about Unilever Foods is a common feature with McCormick. So this is a company in which if you look at the combined Unilever Foods and McCormick last year grew 2.4% and it's very clear that there are synergies here. There are definitely cost synergies that are real. We have estimated that in $600 million. There are revenue -- potential revenue synergies that are sizable, and I will mention some of that.
And there is a growth margin structure that allows significant investment behind the brands to accelerate that growth. And what are the potential revenue synergies that we see. I think in the McCormick brand expansion using the international infrastructure of Unilever Food business. Think in the expansion of Hellmann's in front of house in the U.S. using the McCormick foodservice structure, think in the product range of McCormick supporting the Knorr Foods expansion into foodservice in international markets, think in brands like Cholula or Maille, the kind of geographical expansion they have being brands that are in perfect spot of the premium space in foods.
So we see significant potential revenue growth there. And for me, the algorithm that McCormick has established of 3% to 5% top line growth with 23% to 25% operating margin is absolutely reachable in 3 to 5 years' time. And if Unilever shareholders decide to keep owning that, this will create a lot of value for them.
But I think it's important also to highlight that we are giving Unilever shareholders, we are not giving them more exposure to Foods. We are giving them a better exposure to Foods. We are making our Unilever Foods brands being part of a new company in which they will be an absolute priority. We will make them part of a company with the significant revenue and cost synergy opportunities. We are giving them optionality because they can continue owning foods, they can reduce exposure to foods if they want, and they can eliminate their exposure to foods if they want.
And this is very different to the current situation in which when foods is part of Unilever, you don't have that choice. And finally, we are giving them an HPC business that is outperforming the market and at the same time, has a 20% to 25% value discount versus peers. So I see upside on that. So we see 3 potential elements of value creation for our shareholders in this transaction.
But in terms of the margins, are you giving the business that's well invested? Because clearly, if I look at the Foods margins over the last couple of years, they've really moved up quite sharply to 22.5%. Is it -- is there still potential growth from that level?
Well, the Unilever Foods brand and marketing investment is 10% of revenue. I believe there is not a single company in the sector with that kind of level of investment. And if you look at the McCormick retail business, the brand marketing investment of the McCormick brand business, I believe it's in 8%. So you are talking here of a combined 9% to 10% -- 9% to 9.5% brand marketing investment. I believe probably the largest food company in the world is struggling to get into 9%.
I think the average is about 5%.
The average is 5%. And if you compare the new McCormick with the American food sector, the level of investment in brands is 2x. These are brands with momentum -- these are 2 businesses with momentum. These are 2 businesses that have been investing significantly behind their brands. These are businesses that are having competitive gains. So this is not a much built from a position of weakness. This is a much built from a position of strength.
And you said there's no dissynergies, Fernando, separating out food and HPC. And I think the stranded overheads are only EUR 400 million to EUR 500 million, which actually was quite a bit lower than I was expecting. Can you explain why that is? Because I think there are some people out there that think you would lose more scale because foods is effectively -- it's 1/4 of your business.
Yes. Well, let me start by stating the obvious here. The revenue and cost synergy between McCormick and Unilever Foods are higher than the revenue and cost synergy between Unilever Foods and Unilever HPC. This has complete industry logic. To your question of scale, we will have a business in the U.S. The remaining Unilever business will be $8 billion in U.S. will be $6 billion in Europe, will be $6 billion in Latin America, will be $7 billion in India and will be $12 billion in Asia, excluding India plus Africa.
This is the size of many global companies in HPC. So this is a business that doesn't have any issue of scale. Do I expect to sell less Dove in U.S. because we have separated Hellmann's to sell less Sunsilk in Philippines because we separated Knorr or to sell less OMO in Brazil because we have separated Hellmann's, definitely not. So basically, we don't see any kind of revenue synergies here.
When it comes to stranded costs, it's true we have identified around EUR 400 million to EUR 500 million of stranded costs. I understand that you have expected some more, but I think you have to understand also that when we did the separation of Ice cream, the separation of Foods was in our strategic thinking, and we did some of the heavy lifting there.
And Foods now is a business that close to 80% of the revenue of Foods is run as a stand-alone organization. Our foodservice business is a completely separate organization. In the top 24 markets in which we operate, Foods has different sales force. The manufacturing regulatory R&D structure of Foods is completely separate. So I feel this is a business that is easier to separate than it used to be in the past. And I feel this is something that, of course, we have some work to do, particularly in the smaller Unilever markets.
But even in these markets, many of these geographies operate through a distributor-led model. So we believe that we have a path to make this separation happen. I think what is important about the stranded cost is the separation of Ice Cream for us has been a significant experience. We know where the pain points are. We know how to really attack them early. We know the kind of governance and guardrails that we have to put in place. And I feel one of the reasons in which -- while we separate Ice Cream, we improve every single line of the P&L of Unilever because we increased the top line, we increased volume growth, we increased margin and we reduce the structural cost of the business because we were able to mitigate stranded costs before they hit the P&L. And this is the blueprint that we will repeat in this case.
But in terms of timing, Fernando, like 1 week feels like a long time at the moment, and this deal is going to take 12 months to 15 months to get done. And I think investors are sometimes a bit concerned about it's going to be complex. It's going to be uncertain. And is there going to be restructuring fatigue because you're still going to own the food business until that time. And what learnings can you bring from the Ice Cream demerger experience? You mentioned it that maybe it can actually help you accelerate this and get this done more quickly?
Well, Warren, I feel Unilever has been criticized for many, many years, and I feel it has been a very fair criticism that we were too complex and too slow. And it seems now the issue is that we are becoming simpler and sharper too fast. But it is what it is. And it's just -- we have to go through a regulatory process and through antitrust process with the competition authorities. And this is the main issue when it comes to separation, despite the fact that here, we don't see significant antitrust issues because I feel the beauty of the combination of Unilever Foods and McCormick is that there is a lot of complementarity.
There is a lot of adjacencies, but there is very limited overlap. And that basically reduces the antitrust issues in the vast majority of geographies, particularly in Western Europe where the process tend to be slower. So we have taken here a cautious approach. We have communicated to the market that it will take between 12 and 15 months. Of course, both McCormick and Unilever is interested to making this as fast as possible because I have met many investors in the last 10 days or so. And when we explained this transaction and when we discussed this transaction with them, nobody challenged the strategic merit.
Nobody challenged that this has been a very attractive valuation, separating Foods at a value that is in line with Unilever and with highest value food companies, but they are concerned about the short-term risk. They are concerned about the impact of separation in disrupting Unilever momentum, and they are concerned about the effort that McCormick will have to do to integrate a business that is 2x their size. So we are very conscious of that. The McCormick leadership is conscious of that. Plans are in place.
And when we give exposure to Universal shareholders and between Unilever 10% stake and Unilever shareholders owning 55% of McCormick, it is our responsibility to ensure that we support McCormick in that integration, and we will do it, and we will do it well.
What kind of time frame or kind of milestones should we look for between now and mid-2027 in terms of what's going to happen when?
Well, of course, we have to operationally separate our Food business. And as I mentioned before, a significant part of the heavy lifting has been done. We have to carve out financials for our Food business. And we have to go through the regulatory process and through the antitrust process. As I mentioned before, we don't see significant antitrust issues. So we believe that this process can be faster, but it's better to have a conservative planning assumption.
Project management teams are still in place from...
Yes, of course. We have a team now that has experience of carving out Ice Cream. Some of them has work goals in the disposal of tea and spreads before. This is a team that has a blueprint, has governance process in place, and we will repeat what we have done in Ice Cream, which, as I mentioned before, I feel we demonstrated through the Ice Cream separation that we can perform and transform simultaneously, and this is what we will do again.
So I'll move to part 2 now to talk a little bit more about the deal mechanics and some of the kind of moving pieces because it is quite complex. One of the questions coming in is about the EUR 14 billion of the cash component of the transaction, it actually was a bit higher than what I was expecting. Can you explain to investors the use of that cash in terms of costs and tax? And then what's left over for share buybacks? Because I think some investors are struggling a little bit to understand the 2x net debt EBITDA and how that kind of work?
Yes. Well, it's true. We will receive -- this is a cash and stock deal, and we will receive $15.7 billion, that is around EUR 14 billion, as you mentioned. And there are 3 fundamental uses of that cash. First of all, we will reduce the debt level to 2x. That is what we believe is our target in the medium run. We will cover the tax and separation cost. And of course, after reducing the debt and after covering tax and separation cost, there is a surplus of cash that we will use to enhance the returns to the capital returns to our shareholders.
We have announced a EUR 6 billion share buyback for the '26, '29 period. Of course, we received the cash in day 1 and particularly the tax bill doesn't hit in day 1. So probably you will see that our debt level in the -- our leverage level in the year 1 probably will be slightly below 2x, and that gives us some flexibility. At this stage, I don't want to commit in how we will use this cash because, of course, the environment is very volatile these days. So these are the 3 fundamental usages of tax.
But let me also mention something that I believe is very, very important here that go beyond the uses of cash, and I believe it has been underappreciated by the market. The Unilever share of the capitalized synergies in McCormick cover the tax and separation cost. And this is very, very important because a pure spin would have not given you that because there were no synergies.
And also pure spin would have a tax bill that would have been significantly higher. So we have structured this in what we believe is an efficient tax structure, it's a Reverse Morris Trust, of course, this removes -- this makes the transaction in the U.S. to be tax-free. It's not the same in other geographies, but it really reduces significantly our exposure to tax, particularly considering that the Hellmann's IP sits in the U.S.
Well, I'm assuming tax of around about EUR 4 billion is my estimate, looking at what you pay for Best Foods and what you've got for the deal. And as you say, the RMT shields the U.S. tax. But on the non-U.S. tax, EUR 4 billion obviously is not insignificant, although the cash element of EUR 14 billion is higher, so that kind of offset. But can you kind of confirm that this is definitely the most tax-efficient way. If you did do a spin or if you sold the business, how much higher would the tax have been?
If we would have done a spin or if we would have made a disposal, the tax bill would be close to 2x that.
Okay. So it really is...
It's very sizable. I will not confirm your tax calculation. But I feel what is important for everyone that is listening to this is that we will have flexibility. We are very confident about our ability to deliver the share buyback that we have announced.
Can you explain a little bit about the transitional services arrangements with the TSAs because you've obviously got them running with Magnum and now you're going to have them running with McCormick as well. How do they work? What's the time frame? And how much of the stranded overheads, the EUR 400 million to EUR 500 million do you think they could offset? Could they offset all of them? Or would you need other savings?
Well, transitional service agreement has 2 fundamental value here. One is in the McCormick side because, as I mentioned before, our responsibility is to ensure that we help the McCormick company to be set up for success in an integration of a business that is close to 2x their size. So we will provide McCormick with TSAs across multiple areas from IT to distribution.
And we probably will do that for a couple of years until they can integrate the whole infrastructure into the large McCormick company. In our case, what the TSAs provide is a transitional headroom. They don't remove the stranded costs. The stranded cost has to be removed through a restructuring spending that we calculated will be around EUR 500 million in a 3-year period, above what is the normal course of restructuring that we want to position a 0.6% that is the norm of the industry, and it give us time, and I feel we have been very successful in the Ice Cream separation in mitigating stranded costs before it hit the P&L and transition service agreement play a good role on that. So these are the 2 fundamental values of the TSA.
And the other piece I want to talk about is cash flow because obviously, the Foods business was cash generative. You're going to lose that cash flow. Can you talk a little bit about what you see as the kind of ongoing cash conversion or the free cash flow of the HPC RemainCo? And maybe what kind of free cash flow we can expect to see going forward?
Well, let me start saying that you should analyze the cash flow here through a combined perspective because our shareholders will own Unilever and will own also a significant chunk of McCormick. So the cash flow of Foods will now be in a different place in which they will be exposed to. But your question is fundamental about the cash flow profile of the remaining Unilever HPC company. The Unilever HPC pure play will have a higher growth profile. And it will have a margin and a starting margin of around 19%, in which I believe there is more headroom for margin expansion that we used to have in the past.
And if you add to that a 9% negative working capital, if the growth comes in line with what we have been delivering in the last few years and what is our expectation, we expect the cash conversion kind of 100% as we have done in the past. So it's just -- it will be a great cash generation business with a lot of headroom both in top line and margin expansion and with one of the best working capital structure that you see in the industry.
Okay. And maybe one technical point. There isn't going to be a shareholder vote on this transaction. Any reason why?
Well, Unilever is incorporated in the U.K. is listed -- as a primary listing in the U.K. and we manage the company under the U.K. listing rules. In 2024, there has been some change in these rules. Since then, there has been close to a little bit more of 50 transactions of a similar nature to the ones that Unilever is doing now. And none of them has had a mandatory shareholder voting or voluntary shareholding voting.
The responsibility of this transaction lies with the Board of Unilever and the Board of Unilever has taken a decision that has been unanimous because it has been absolutely aligned with the strategic path that the company had and it is a decision that we believe as a Board that will create substantial value for the shareholders. So that's what we will do. We will not be an outlier, as I mentioned on this kind of 50 more transaction...
I think it's kind of important as well, right? You need to meet...
Yes, and what is important here is that the VAR in terms of explaining the deal to shareholders is high. And I have been spending a lot of time in the last 10 days, and I will be continue spending a lot of time to continue ensuring that our shareholders understand the strategic merit of the transaction and the valuation that we are getting here.
Fernando, Unilever have implemented a hiring freeze, I think, for 3 months. How should we think about that? Is it a response to the war and high cost?
Well, it's just, of course, the environment has changed a lot since the 27th of February until now. So basically, I feel it's an act of responsibility to ensure that you manage every single line of the P&L and that pricing is the last resort you go for. I feel in this kind of context with so much volatility, if there are cost increases, you have to manage prices sequentially and you have to ensure that you attack every single cost line. So that's one of the reasons.
And of course, we were working in this transaction. And I feel one of the key factors of success in the Ice Cream separation is that we use attrition and hiring freeze natural attrition and hiring freeze as a key element to manage our stranded costs before they hit the P&L. So this is -- these are the 2 reasons behind the hiring freeze.
I want to move on to the third part, Fernando, to talk a little bit about the vision of Unilever as a pure-play HPC company. But before I do that, maybe some context, can you maybe explain how you see the FMCG industry changing and why the premium for a quality portfolio is increasing and why you think the gap between the winners and losers is increasing?
Because I don't think everybody is crystal clear about how this portfolio move fits into that strategic context that we're seeing. I've done this sector of almost 30 years. I've never seen it moving faster. So I'd just be interested to understand your perspective on how the industry is moving and how we should see this transaction in that context.
Well, you're absolutely right. The level of -- the pace of change is incredibly these days. I think there is a fundamental shift in which -- in what kind of scale matter. And I feel in the past, the scale of manufacturing and distribution were very, very important. And I believe today, scale of R&D and brand scale is what really matters most.
So I'm interested in building a portfolio that has more tailwinds than headwinds that is really exposed to the fastest-growing channels, is exposed to premium sectors where most of the profit pool is being concentrated that is exposed to e-commerce -- fast-growing channels like e-commerce or premium segments. And I believe the time of average portfolio delivering solid returns are gone.
So it's just the way of reaching and engaging with consumers today is very, very different. I feel you have to really -- the visibility that the consumer have about offering is endless. And we need to really ensure that we continue elevating our brands. We continue shifting them into premium into the channels where there is more growth and fundamentally into categories of high involvement.
I really believe that a pure HPC play, it will increase our exposure to categories of high involvement. Of course, it will increase also our exposure to emerging markets in which there is more headroom for growth. So this is where I feel it is a way of looking at this transaction in terms of improving the growth profile.
There's a new rule book out there, isn't there?
Sorry?
There's a new rule book in FMCG. You've got to take more risk to get ahead of consumers, ahead of categories, trying to nudge the super tanker doesn't work anymore.
I feel market making is very, very important. Being courageous enough to shift your portfolio into areas where there is more growth is very, very important. As I say, in the past, the difference between winners and losers was very limited. But now you have segments that are growing 15% and you have segments that are declining 15%. Increasing every year your exposure to higher market volume growth is the most important decision that the leadership of an FMCG company has to do these days.
And you talked a bit about it before, but can you maybe just pinpoint the financial profile of the new HPC RemainCo in terms of organic growth and margins, maybe a little bit around the BMI and the categories and geographies because it is going to be quite a different makeup from what you've had before.
Well, let me start first for a bit the structure of the business from a category, geography, channel and segment profile. We will be a 67% Beauty & Personal Care business. Beauty & Wellbeing, Personal Care business. We will be 38% in our 2 anchor markets, U.S. and India, we'll be 62% in emerging markets, and we will increase our exposure to premium segments, and we will increase our exposure to e-commerce.
So I believe that all this is absolutely consistent with what I have been saying even since I became CFO of the company. So then in terms of the profile, it will be a EUR 39 billion company, as I mentioned before, with very sizable business in every single region from EUR 6 billion to EUR 12 billion. It will have a 48% gross margin. And remember that in Unilever, we consider logistics as part of that when you compare with our companies, this is equivalent to 53% gross margin.
And it will have a starting operating margin of 19%. That is, if you look at pure HPC players, they are more in the 21% to 23%. So we probably start this new stage of the journey of Unilever with more margin progression headroom that we used to have in the past.
But can you explain a little bit more about the synergies between the HPC categories? Because I don't think that's always fully appreciated, maybe touching on R&D, go-to-market and just how much more growth can you unlock?
I think the first point to say about the HPC industry is that there is a very specific feature there. It's a fast innovation cycle set of categories. And that fundamentally defines how do you market it, how do you innovate, how do you reach with consumer, how do you engage with them. It has one share of capabilities at travel because there is an underpinning science and technology that is common.
So when you look at surfactants as a fundamental ingredient in formulations going from laundry detergents into dishwash into a body shower or into a shampoo. When you look at the importance of fragrances antimalodor ingredients from deodorants into laundry, when you look at the importance of biotechnology, et cetera, et cetera, there is underpinning common science and technology. The manufacturing is similar and is done in sites that are integrated and the route to market is absolutely complementary.
So we see that as one share of capabilities. And very, very importantly, as you said before, the way in which the market is changing and the way consumer and we engage, our brands engage with consumers is changing dramatically. I believe these are all categories in which format aggradation in which premiumization are significant drivers of value and are categories in which there are significant level of investment that require a significant amount of creation of content.
And as I mentioned before, a very, very fast innovation cycle. So we see this as a potential significant simplification in the way we operate in the company.
So to come back on the margin point, you said you have a lot of headroom when your starting margin is 19%. Can you maybe, if you can, outline where you see that headroom on margins, maybe by category or by geography? I guess Home Care might be one area. But is there any structural reason why the gross margins longer term can't be the same or even better than some of your HPC peers?
You know that the most important metric I look in the business is volume growth. So -- and I will not give you now a guidance of what our margin will be in 2030 or whatever. What I'm saying is that we start with an operating margin of around 19% and most of the HPC pure-play companies are between 21% and 23% in that kind of range. So we see some headroom, okay?
And the fundamental driver to really improve our operating margin is improving our mix and ensure that we continue delivering volume growth. I have mentioned this before, but we have a 48% gross margin. But when you look at the next unit of volume, our marginal contribution now with this new setup is close to 60%. So for us, delivering significant superior volume growth is one fundamental driver of higher gross margin.
And the second is ensuring that we have a better mix. The more we grow in Beauty, the more we grow in Personal Care, the more that we grow in premium segments, the more that we can roll out some of the very powerful brands that we have built in North America in the last few years, the more our margin will go up, and we are very confident that we can make that. You call significant headroom, I call it headroom.
Yes. But maybe just coming back on Home Care because I guess Home Care is a bit different from Beauty & Wellbeing & Personal Care. It's got a different geographic footprint, different margin structure. How do you see the future for that division?
There is a clear correlation between format upgradation in Home Care and margin expansion. So when you have a business that is fundamentally laundry bars, your margins tend to be low, you go into powder, it's higher, you go into liquids, it's higher, you go into unit dosing, it's higher. And when you look at our Home Care business is fundamentally a very strong leader in emerging markets.
And in emerging markets, we continue to see a significant headroom for market upgradation and this should result in a significant margin improvement across time in our Home Care business. The important point is if I look in absolute value to the most important revenue growth opportunity that Unilever has is probably Laundry India. The market revenue per capita of Laundry in India is around $4 the market revenue per capita of laundry in Philippines, Thailand, Brazil is between $8 and $10.
The washing machine penetration in India 35%. The washing machine penetration in Brazil. Philippines, Thailand is 80%, 90%. So this is probably one of our biggest opportunities at the geographic category sell level. And if we deliver that, the impact in our total margin in Home Care will be very significant.
Okay. And once the deal completes, you're going to be left with 10 category verticals spanning from Hair Care, Skin Care, Deos to fabric. It actually reminds me of P&G a little bit a decade ago where they doubled down on everyday category usage where superiority drives repeat purchase and market share. And these categories, these 10 verticals, I think, have grown market volume at 2% in the last 3 years.
So it's actually quite interesting to make that parallel. How can you really leverage those 10? And what's your long-term sort of vision? When I look at, say, like deodorants, you don't have a big footprint in Asia at the moment. That would be one obvious one. But just to get a few ideas of how you kind of feel about it.
Yes, it's absolutely true. The market volume growth in these 10 verticals has been 2%. So basically, if we can outperform our ambition of being 2-plus percent is there. And I think it's important to say also that with 10 verticals, we are probably one of the more focused pure-play HPC companies. And this is important because when you are more focused, you can allocate talent to value better.
I'm interested in building a portfolio in categories where science matter, because where science matter, it gives you particularly to a company like Unilever with a very significant emerging market footprint, going into categories where science matter, it gives you a significant element of defense against local competitor in the value segment.
I have mentioned this to you many, many times in -- but I feel the example of Wonder Wash in Laundry is a very important one. Why I love Wonder Wash -- that by the way, is close to 300 million now. I love Wonder Wash because washing in 15 minutes is much more difficult than washing in 2 hours. When you need to wash -- when you wash in 2 hours, the machine does a lot of the heavy lifting. But when you wash in 15 minutes, the science has to do the heavy lifting.
We are rolling out Wonder Wash in every single market around the globe and in every place is a success. And that's a success that is where in patented technology with a very clear superior product that is also supported by a significant improve in aesthetics, in sensorials and in models of reach and engagement with consumers that are supported by what we call, shared by others, and young spirited brands.
So our SASSY model is what is behind Wonder Wash. And I feel we can deploy this in all these 10 verticals. This category share that kind of approach. And I'm very confident that we are having a model now, and we are starting to deploy this model with success in many of our brands.
Okay. And you said the desirability of scale is working. It's differentiated. You just gave the example of Wonder Wash, which is a great example. But what other proof points do you have that desirability of scale is working? And how easy is it to transfer that skill set across all of your power brands? We've seen on a couple, but not on the entirety of the portfolio.
Well, I feel it's good to look at the aggregated level. The new HPC, the new Unilever HPC pure play will have 25 brands that represent close to 80% of the revenue. So you are talking -- they are about close to EUR 30 billion. And these 25 brands have grown -- the compound annual growth rate of these 25 brands has been 7% in the last 3 years with 4% volume.
So things are working in many of our brands. Of course, there are usual suspects that are the ones I usually mentioned. I feel Dove is a $7 billion brand that has been growing 7%, 8% for us in the last few years, and I believe it's one of the blueprints for us in terms of repeatability. Vaseline, it took us 153 years to get to EUR 1 billion. But in the last 3 years, we have added close to EUR 500 million in revenue, growing close to 10% in volume in the last couple of years.
So there are some brands in which I believe that we have built this SASSY model better than in other ones. I'm always focused on accelerating the winners first. And I feel we have 6, 7, 8 brands that are in great momentum now. And I feel desire at scale is a clear marketing philosophy for the company and SASSY brands is a framework that has united the company in terms of what is important for us.
Science is important, improving the aesthetics of our brands, of our packaging of our -- how we present our brands, our visibility is important. Sensorials are important. Ensuring that our brands are recommended by other people is very, very important because I have mentioned this 1 year ago, and I know this has been a bit provocative, but I really believe that the marketing philosophy of broadcasting messages from the brands is gone.
And it's very important to ensure that your brands are contemporary and they keep young, they keep -- brands that look brands of today and not brands of the past. So this is uniting the company in terms of a marketing philosophy, and we believe that this is what we call desire at scale. It is working for us, and I feel the performance that we have had in the last 3 years show that.
But some investors think you're trying to create a mini L'Oreal. And I think about it more as the L'Oreal of health and well-being, maybe. So can you maybe kind of outline why you're distinctive? And perhaps can you explain your vision about the Prestige cosmetics and the health and well-being strategy?
Well there are several companies I admire. You mentioned in the last 5 minutes, you mentioned 2 of them. And I don't have any problem to recognize that I admire these companies. You know what, we have our own path. I believe we have a portfolio that is -- it's a broad-based portfolio with a good category exposure that give us resilience from a volume-led category like Home Care, where premiumization format upgradation is very, very important into categories of very high involvements that can be Prestige beauty or well-being.
And with a profile that is very distinctive, that is our presence in emerging markets that we like a lot because I believe that this give us a superior volume growth exposure because when you look at emerging markets, there is superior population growth, there is increasing number of households, there is an increase -- a significant increase in female level of participation, and there is much more headroom for wealth expansion.
So all these result in significant volume growth, mix and premiumization opportunity. So we like that, and I believe this is a distinctive feature that we have accentuated with this kind of change. And I think it's important also because people tend to look at the emerging markets with the eyes of the past. And I have to recognize that managing emerging markets is not easy. But tell me, how many countries now in emerging markets have inflation beyond 10%. You can count it with the fingers on the hand.
You give me a clue. 5?
Yes, around that. So basically, this is a very different set. Just look at what has happened in the last month or so. The currencies in emerging markets has sustained very well at the moment that in 20 years ago, this kind of situation would have destroyed them. So I believe emerging markets are more solid than they were before, and they have fundamentals of volume growth that are better, and we believe this is a distinctive feature for us.
I mean one area -- I mean, you touched on emerging markets. I mean that is going to be a distinctive feature because I think the weighting of Asia -- Asia plus Africa, I should say, goes from 44% to 48% and emerging markets overall are 62%. I mean that is very different to any other FMCG player. I mean maybe in the short term, it's a headwind. But in the long term, given what you've said, it's going to be a big tailwind. So how do you see it? What can it do for the kind of growth profile? And does it make it more difficult to manage hard currency earnings just because the weight of EM has just bigger?
Actually, I think the fundamentals of emerging market is -- emerging markets -- the fundamental of the economics of emerging market has improved. And you can never predict what will be the negative currency. But if I look at what were the fundamentals of these economies in the past, and what are the fundamentals of today, I believe that in the long run, I feel currency should be more stable in emerging markets than it has been in the past.
And as I mentioned before, superior population growth, increasing number of households, significant increase of female labor participation, superior world expansion opportunities. These kind of things matter in the categories in which we compete. There are significant format upgradation, significant premiumization opportunities. We like that. And this should cement the probability of Unilever deliver more than 2% volume growth. And I think it's important also to highlight the 38% in U.S. and India. U.S. has delivered for us in the last 4 years, 4% volume growth. So I don't believe there are many companies that have delivered 4% volume growth in the U.S.
And can I promise that we will deliver that forever? No. But do I believe that we have a portfolio footprint in the U.S. can be in the 3% territory? Yes, I believe. And the Indian economy is an economy that is growing 6%, 7%, 8%. And in that kind of context, thinking that India can deliver 5% volume growth is also something that is a reach. So if you take 3% in U.S., 5% in India, 40% of the revenue, you are talking at an average of, let's say, 3.8%, 4%, you're talking of 1.6% already there.
And then you have another 62% of the business to deliver the rest of the growth. So I'm very confident on this kind of 2-plus percent volume growth territory that we have as an ambition. And I believe it's very important for us to deliver that consistently quarter in, quarter out.
Maybe just following up on India, you mentioned it just now. I mean, Priya, who is now running the Indian business. Can you maybe sort of outline what her priorities are, where things are, obviously, macro aside in terms of the portfolio shape. You've done the Minimalist, you've done some other deals. But how do you see it kind of progressing around sort of premiumization?
Well, I feel that the number one priority of Priya in India is to ensure that the portfolio is future fit because the incredible portfolio that has brought us into the incredible position of leadership that we have today because we have 55% share in Hair Care. We have 45% share in Laundry. We have 80% share in Dishwash. We have 80% share in lifestyle nutrition, and I can continue counting in many, many categories.
So I feel we have in most of the categories, 3 to 5x the size of our second -- of our main competitor. So we have an incredible portfolio in India. And we have an incredible distribution system. We have -- we are very cost efficient in India in terms of our cost of producing goods, and we have an incredible access to talent. So I feel the fundamental challenge of Priya is ensuring that our portfolio is future fit and ensure that the execution is flawless as it has been in the past. I believe that we lost a bit our way for a couple of years. I feel we are improving now.
I'm very, very bullish about India and the contribution that will do to Unilever growth algorithm overall. It's just having close to 16%, 17% of your business in India, I believe it's a long-term competitive advantage maybe.
Yes, definitely. I want to come back on the SASSY model and marketing model because when we were sat here a year ago, I remember you telling me that you wanted an influencer in every ZIP code in India and Brazil and some 100 still in my head. So perhaps a year on, can you maybe update us where we are on that, if you've got any specific examples of where it's made a big difference. And I'm thinking about it also in the context of the FIFA World Cup upcoming where Unilever are, I think, for the first time, a major sponsor.
Well, influencers is a way of simplifying what I call other people recommendation. Some of them are influential, some of them are professionals that recommend our brands. But we have now close to 300,000 people recommending our brands. If you have like -- you have a look at that 2 years ago, we have around 10,000. We have 17,000 recommending Dove in the U.S. We have, I believe, 22,000 in Liquid I.V. in the U.S. We have 17,000 in India, and I can continue counting many, many examples.
So it has been a significant change in the infrastructure that we have for our model of reach and engagement with consumers. Is the efficiency of this investment has reached the peak? Definitely not. I feel we have increased the amount of investment behind this, but there is a lot that we have to do to ensure that we have the higher return of investment in that kind of money that we are putting behind that. And this is a kind of work in which I'm -- if you ask me, one of the things I'm much more interesting now is what are the variables that affect return of investment in a model like that today.
And these things change every single day, and I feel there will be even more changes with the emergence of large language model as a key driver of search in the future. But overall, I'm never happy, but I'm satisfied with the progress that we have done in this space. And I believe the improvement in our performance is a combination of significant higher level of investment because you remember 4 years ago, we used to invest 13.1% of revenue in brand marketing investment.
I call that being consciously uncompetitive, and that's a criminal act. Now we have 16.1%. When you remove Foods, that level is 18%. I feel we're investing competitively now, but we're also investing better in models of engagement and -- reach and engagement with consumers that are models of today and not models of the past.
And in terms of the World Cup, how are you activating?
It's huge. I really believe that event marketing will be very important in the future. And there are 2 areas in which we are investing more also beyond other people recommendation for our brands. One is in-store visibility because in a world in which media fragmentation is very high, I feel the importance of a store is higher.
And if you look at Advantage survey in the U.S. last year ranked us as the #2 company, #1 in Foods, #1 in Personal Care, #3 in Beauty. So investment in store is very important. And investment in events is very important. And FIFA this year is a very important event for us. It's the first time we do something of that size. And it's very important because sports is linked with movement and movement is very related with many of our categories like Skin Cleansing or Deos that are fundamental for us. We are very excited, and we believe it will be a key driver of growth for us this year.
And in terms of going forward, Fernando, I think about capital allocation, I think you're clearly on record saying no transformational acquisitions. Can you maybe kind of just elaborate a little bit on that because there is clearly a lot of consolidation going on. I mean, every day, there's more news flow or something on something happening. And why you think kind of your bolt-on strategy is a better use of capital?
Yes. There are very few transactions that increase the growth profile of the company. What I'm excited about this transaction with McCormick is that I believe that this transaction increased the volume growth potential of the Unilever Food business and the McCormick food business. Do I see similar transactions in other spaces like in HPC? I don't see it. And this is not a transaction that is done to generate flexibility to do another transaction.
Our capital allocation priorities remain the same. We will invest for organic growth and productivity. We will ensure that we have a dividend payout ratio of around 60% in our HPC pure-play business. We will do bolt-on acquisitions that we like in places like Beauty & Wellbeing, in Personal Care in U.S. and in India, in premium segments and with significant exposure to e-commerce. And if there is a surplus of capital, of course, we will return it to shareholders.
So there is no change in our capital allocation priorities. And many people is talking, okay, are these guys thinking in doing something in consumer health or anything like that? No, we are not thinking anything like that. We are focusing on growing our business organically and ensuring that we continue shifting our portfolio progressively into areas of super growth with bolt-on acquisitions, focus in the U.S., focus in India, focusing Beauty & Wellbeing, focus in Personal Care.
And on the Health & Wellbeing part of the portfolio, obviously, it's high growth and it's slowing a little bit recently, but it's quite narrow. So how are you thinking about kind of broadening it?
That's the beauty of that. I want strong leadership positions in narrow verticals instead of weak positions in wider verticals. And I believe I like having more than 40% share in powdered hydration. I like having close to 80% share in hair fall with Nutrafol. I like the kind of exposure that OLI has in areas like sleep, et cetera, et cetera.
So we will continue looking at assets in that space, but they have to be assets that are in super growth space that are very clearly defined in narrow verticals in which we can extract positions of leadership there. And you know that our business that have good exposure to digital has good exposure to e-commerce and that are easy to roll out globally because one of the reasons that we are doing this investment in the U.S. because U.S. is the only market that gives you 2 things.
It gives you critical mass and it gives you brands that can travel internationally. And I believe that strategically is very, very important for Unilever to build a new leg of the portfolio that can travel in the premium segment globally.
There's a lot of focus on Liquid I.V. and Nutrafol for obvious reasons, they're quite big, but you've also got K18, you've also got Dr. Squatch. How are you feeling about those 2?
We are excited. I feel K18 is having a great run. I feel Dr. Squatch is not counting yet in our underlying sales growth, but it's more than $500 million business, growing double digit there. And it's very exciting because it's absolutely complementary in terms of positioning to our other brands in Skin Cleansing and deodorants. It's a male grooming brand that I believe has a lot of potential and it has a lot of potential internationally also.
And you asked me before about Prestige Beauty. We see Prestige Beauty as a natural extension of our Skin Care and Hair Care strategy into mass, and give us exposure to price points in which we can deploy our best science, and we have fabulous brands there like Dermalogica, Hourglass, Murad, Tatcha, et cetera, et cetera, that there is a lot of growth headroom there.
But also the portfolio is still quite U.S. Is there still more room to internationalize?
Yes, of course. And you can blame me on that because I feel when China slowed down, we made a conscious decision of making a fortress of our U.S. position because when China slowed down, where companies were going to go. They were going to go to the U.S. and they were going to discover India.
So basically, we decided not to go too fast in the global rollout of these brands, but I believe now is the time, and we have a good portfolio with very good critical mass. Liquid I.V. is close to $1 million, Nutrafol is the same in the U.S. So I feel the brands are ready. Some brands are more complex in terms of regulatory barriers than other ones. But overall, we believe that we are building a new level of portfolio that has significant international...
And how do you think about those brands from a China portfolio point of view? Because I think previously, China, you were trying to be all things to all people. Now you're trying to be more selective. I mean, OLI has done very well, I know, in China. Is there now more potential for taking some of these brands into China? Or do you still need to be selective?
I feel selective growth is our approach, our strategic approach to China. I believe that I want to be narrow there. Again, I feel we have 5 brands there in which we are investing significantly, Dove, Vaseline, OLI, OMO between them. Of course, we need to build a premium portfolio in China, but there is always time. It's too late to be early in China for us, and it's too early to be late.
So I feel the 2 things are true, and it's a very important market. I feel we have improved our operations there significantly and expect a good performance this year in China, but it doesn't have the strategic importance for us as, for example, India has when you compare to the 1.4 billion population countries.
And maybe just conscious of time, Fernando, sort of just maybe wrapping up and sort of summarizing some of the points that you're making. And going back to the McCormick deal, I mean, some have argued that the deal was not compelling value for Unilever shareholders or is at least bad option. And you've kind of mentioned a lot of different points there. But how would you really sort of 1 or 2 sentences really push back on that?
This value is about unlocking volume growth. It's unlocking volume growth in our Food business because our Food brands will become absolute priority within McCormick in a company that has significant revenue and cost synergies. It's about volume growth in our HPC business because we will have a simpler business with very well-defined categories in which we will compete with a 1 share set of capabilities and in a business in which we are already outperforming the market and where there is a significant value discount, valuation discount versus peers of around 20%, 25%.
We are probably now top third or top quartile in terms of performance when it comes to top line growth, and we are bottom quartile in terms of valuation. I see that as an upside. I would not like to be bottom quartile in performance and top quartile in valuation. So I believe that this will unlock a lot of value for our shareholders in the long run. I feel coming back to Foods also, we are not increasing the exposure to foods of our shareholders. We are increasing the quality of their exposure to foods.
We are giving them optionality if they want to own foods, reduce exposure or not owning foods. And we are generating significant cost synergies that are proven already. And we believe that there are revenue synergies, potential revenue synergies that are sizable and in which the very healthy margin profile of that business will be able to be a significant enabler because it will allow significant investment behind the brands.
When you mentioned valuation, obviously, that's more the market's job than your job to run the company. But as you said, there is quite a big disconnect. I mean, is there kind of like a frustration that actually you are delivering that kind of top line growth, but the valuation is not reflecting it. What do you think is the bit that's misunderstood? What's the unlock? How long is it going to take?
Well, it's just -- I mentioned this before, I never blame markets. They are imperfect in the short term. But in the long term, they tend to reward companies with good fundamentals that deliver consistently. And the main issue of Unilever is that it has not delivered consistently. I mean we have had a couple of good years, but this is about quarter in, quarter out.
I'm absolutely obsessed to ensure that this company gets into a consistent path of 2-plus percent volume growth that leads to consistent earnings growth in hard currency across time. If we deliver that, the valuation discount will disappear with time. And we focus on what we can control. And what we can control is to make Unilever better every single day.
Final question, Fernando. If you had to sum up Unilever in sort of 3 words, what would you say? What are the 3 kind of -- what are the 3 kind of go forwards that you're thinking about that we, as investors and analysts should think about?
Well, that's tough, but I would say, sharper, forward-looking, competitive.
Super. Thank you, Fernando.
Thank you.
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Unilever — Special Call - Unilever PLC
Unilever — Special Call - Unilever PLC
Fireside‑Chat: Unilever erklärt McCormick‑Transaktion, Zeitplan (12–15 Monate) und die strategische Ausrichtung als reines Beauty/Personal‑Care‑Unternehmen.
Fernando Fernández nennt Summen, Synergien, Steuer-Design und Geschäftsprofil des verbleibenden HPC‑Konzerns.
🎯 Kernbotschaft
- Zweck: Verkauf/Join‑up von Unilever Foods mit McCormick, um zwei fokussierte, wachstumsstärkere Unternehmen zu schaffen.
- Stärke: Transaktion erfolgt "aus einer Position der Stärke" – Foods und HPC sollen jeweils klarere Wachstumsprofile bekommen.
- Zeithorizont: Übergang geplant in 12–15 Monaten; Unilever bleibt bis dahin weiterhin Foods‑Eigentümer.
⚡ Strategische Highlights
- HPC‑Profil: RemainCo wird ein ~€39 Mrd. Beauty/Personal‑Care‑Fokus (67% Beauty/Personal Care), 62% Emerging Markets, 38% USA+Indien.
- Marge & Wachstum: Start‑Betriebsmarge ~19% (Headroom gegenüber Peers 21–23%), 48% Rohertrag (vergleichbar 53% ohne Unilever‑Logistikzuweisung); Ziel: konsistente >2% Volumenwachstum.
- Foods‑Kombinat: Neue McCormick ~$20 Mrd. Umsatz, erwartete operative Marge 21% startend; Management sieht 3–5% Top‑Line und 23–25% operative Marge in 3–5 Jahren.
🆕 Neue Informationen
- Preis: Bar‑ und Aktiendeal: Unilever erhält $15.7 Mrd. (~€14 Mrd.).
- Kapitalverwendung: Ziel: Reduzierung der Nettoverschuldung auf ~2x EBITDA; angekündigtes Rückkaufprogramm €6 Mrd. (2026–2029).
- Kosten & Steuern: Geschätzte "stranded costs" ~€400–500 Mio.; kombinierte (kapitalisierte) Synergien der Transaktion sollen Tax‑/Separation‑Kosten decken; Struktur via Reverse Morris Trust reduziert US‑Steuerwirkung.
❓ Fragen der Analysten
- Bewertung: Marktreaktion negativ (Kursrückgang), Analysten fragten nach echter Value‑Creation und Risiko für Aktionäre, die McCormick nicht kennen.
- Leverage & Cash: Nachfrage zu 2x Nettoverschuldung, Use‑of‑Cash, Steueraufwand und wie viel für Buybacks bleibt; Management bestätigt Flexibilität, vermeidet aber exakte Tages‑Zahlenzusagen.
- Execution‑Risiken: Stranded costs, TSA‑Dauer (Übergangsleistungen), Integrationsrisiko für McCormick (Integration einer ~2x grösseren Einheit) und regulatorische Laufzeiten wurden thematisiert.
⚖️ Bottom Line
- Fazit: Deal ist strategisch als „growth‑led separation“ positioniert: Unilever bietet Aktionären Wahlmöglichkeit, De‑Leveraging und Rückkäufe; kurzfristig bestehen Ausführungs‑ und Wahrnehmungsrisiken. Langfristiger Wert hängt von: (1) erfolgreicher Integration/De‑Risking, (2) RemainCo‑Volumenwachstum >2% und (3) sichtbarer Margensteigerung ab.
Unilever — Shareholder/Analyst Call - Unilever PLC
1. Management Discussion
Good morning, and good afternoon, everyone, and thank you for joining us today. I'm Fernando, and I'm joined in the call by Srini. Today marks an important milestone in Unilever as we keep accelerating our strategy and sharpening our portfolio.
We are moving towards a pure-play HPC company focused on higher growth categories with a proven sector-leading growth profile. At the same time, we are unlocking value through a growth-led separation of foods, creating a scaled global flavor powerhouse together with McCormick, built on a strong strategic and cultural alignment.
This delivered 2 clear outcomes, a more focused Unilever and a new global leader in flavor. Let me double-click on this while I deliver 5 key messages. First, we are creating a EUR 39 billion HPC pure-play with leading positions in highly attractive categories, a stronger exposure to fast-growing geographies like the U.S. and India and greater participation in premium and digital channels.
From a category, segment, channel and geographical perspective, this is where faster growth and more attractive profit pools are. This is where our portfolio and capabilities give us a clear right to win. Second, a focused Home and Personal Care business can bring all company capabilities into one shared system from science-led innovation to demand creation to operations, improving global repeatability, speed and returns. Third, it strengthens our already superior growth profile.
We have already delivered superior volume growth versus our peers over the last 3 years as proven by our 2.5% underlying volume growth and our 5.4% compounded annual underlying sales growth in HPC during the last 3 years. With a sharper portfolio and better category and geographical mix, we are positioning ourselves to sustain that outperformance.
Fourth, it upgrades the quality of our financial model, a structurally higher gross margin, increased investment behind our brands and a more consistent volume-led growth profile, all supporting enhanced returns over time. And fifth, it unlocks [indiscernible] value through a growth-led separation of foods. By combining Unilever Foods with McCormick, we are creating a scaled global flavor powerhouse, bringing together a highly complementary portfolio in adjacent categories, iconic brands and emerging brands with breakthrough growth potential, complementary capabilities and an international distribution platform infrastructure that can accelerate growth.
So when you step back, the outcome is clear to a stronger, faster-growing business, each better aligned to their markets, their capabilities and their value creation models. Let me now turn to the foods combination and why this creates a truly scaled global flavor powerhouse. This is a combination that provides end-to-end leadership in the full spectrum of flavor and condiments from herbs and spices to beyond, from mayonnaise to [ master ] and hot sauces, both in retail and food service in developed markets and in key emerging markets, bringing together 2 industry-leading business with a strong momentum and complementary strengths.
The momentum is clear and the powerful of the portfolio also iconic brands such as McCormick, Knorr and Hellmann's alongside high-growth potential brands like [indiscernible] and Cholula. It is a rare combination in the foods industry, scale, focus and growth potential behind a set of brands that has been consistently well supported for years.
Importantly, this is also a business with a strong food service scale and upside across both top of the table and back of house, expanding reach and unlocking additional growth opportunities. Geographically, the combination brings together leadership in developed markets with a strong position in key emerging markets, creating a balanced and resilient footprint.
And underpinning all of this, a best-in-class R&D and cooling expertise, enabling continued innovation and meeting consumers' growing demand for flavor. Overall, I repeat, we are creating a business with scale, complementarity and a distinctive advantage profile, well positioned to deliver superior growth and value creation over time. Srini?
Thanks, Fernando. Let me start with the quality of the assets that we are creating. On a pro forma 2025 basis, the combined business would have $20 billion of sales and a 21% operating margin before synergies. This is a scaled global flavor player and one of the largest in the category.
Importantly, both McCormick and Unilever Foods have delivered both value and volume growth in 2025. So this combination starts with momentum and with opportunities to accelerate. Profitability of both the business is supported by strong gross margins.
In the case of the consumer business, whether it is for Unilever or for McCormick, this is in the mid-40s. Both Unilever and McCormick have made significant and continue to make significant investments between brands and marketing and which is also substantially higher than the foods peers.
This, therefore, gives us confidence in the quality and the resilience of the combined model. The Unilever Foods perimeter excludes India, as we've talked about, Lifestyle Nutrition and Lipton ready-to-drink. The McCormick financials include McCormick de Mexico. From this strong foundation, let me turn into how this translates into value for shareholders. For Unilever, the transaction unlocks value from 3 areas. First is from a valuation perspective. While there has been some conversation and discussion to really figure out what's the right valuation, given the context of where we operate, we have used really the 2025 EBITDA as the right measure and to really make comparable multiples. The transaction reflects an enterprise value of approximately $45 billion for the Unilever Foods business. This equates to a sales multiple of 3.6 and an implied EBITDA multiple above 13.8.
This is important to highlight that is in line with Unilever's current trading multiple and in line with the most attractive food company valuations. Therefore, the terms of the transaction assume similar multiples for Unilever Foods and McCormick. Second, we will receive $15.7 billion in cash and 65% of equity in the combined company. This provides both immediate value and a continued participation in the upside for the Unilever shareholders. The transaction is structured as a reverse Morris trust and is intended to be tax-free or tax efficient in the U.S. Third, from a synergies perspective, we will have about $600 million of annual run rate cost synergies net of investment.
These are across areas of procurement, manufacturing, logistics and SG&A with full value to be achieved by the end of year 3. Both the teams have worked together extensively and identified clear areas of opportunity. We are confident that in some of the areas such as procurement, we start to see savings coming through right from year 1 and without really requiring significant investments. In addition, we see revenue growth opportunities from complementary geography footprints, stronger labor capabilities and expanded food service. Around $100 million of incremental cost and revenue synergies will be actually be reinvested for growth.
So overall, therefore, the attractive valuation efficient structure and clear synergies combine immediate value with long-term upside. When I look at from a transaction implications for Unilever, Unilever, as I said, receives $15.7 billion in cash. And through distribution, Unilever shareholders will own 55% of the diluted combined company. McCormick shareholders will own 35% and Unilever itself will retain a 9.9% stake. The retained stake underscores our confidence in the strategic merits, integration plan and execution of the combined company.
It will be important to highlight that we are likely to have transitionary service agreements for about 2 to 3 years in key areas such as IT, such as services and including distribution and logistics in key markets. And therefore, our stake also has to be seen in the context of what I've just explained. The stake will be subject to a 1-year lock-in period. Thereafter, we intend to sell it down in an orderly and considered manner, and we expect any eventual disposal to be tax neutral.
We will have meaningful governance rights. Upon closing, Unilever will appoint 4 out of the 12 members of the combined Board and executives from both businesses will serve in key leadership roles. The international headquarters of the combined company will be based in the Netherlands. The center will be responsible for managing the global foodservice business, the combined EMEA business, the European supply chain and other key capabilities, including R&D, whereas Unilever holds some of the strongest capabilities in the food industry.
McCormick will continue with its New York listing and there will be a secondary listing in Europe, reflecting the global nature of the business and its shareholders. As a part of the larger flavored focused organization, employees from both the businesses will benefit from expanded career and developmental opportunities. It's also important to highlight that from a Unilever shareholders' perspective, the capitalized value of synergies in the combined company offsets Unilever's tax and separation costs.
The transaction is expected to close by mid-2027, subject to shareholder and regulatory approvals and other customary conditions, including the works council consultation. Our orderly and timely ice cream separation demonstrates the expertise that we have developed in executing separations and in establishing new operating models, and we will be using the same dedicated team to work on this transaction.
Therefore, when we see it from a perspective of the combined foods company, we are excited with the growth opportunity, which has this business in the 3% to 5% growth range with attractive profitability, which gets augmented with the synergies. India Foods remains within Unilever as a high-growth, locally focused business with strong market positions. Many of you will appreciate that the portfolio is different. It comprises of beverages, health food drinks and local brands and with leading positions and are value accretive in an Indian context.
But the main attraction for us is the creation of a leading focused HPC company, and I'll hand over back to Fernando to walk you through what this means.
Yes. Why we are excited about this new chapter in Unilever. This transaction creates a EUR 39 billion pure-play HPC company focused on 4 categories: beauty, well-being, personal care and home care, where we have strong positions and clear competitive advantages. These are attractive categories with faster growth, stronger innovation cycles and greater opportunities to build premium digital-first brands.
With this sharper focus, we bring our capabilities together into one system across science-led innovation, demand creation and operations, allowing us to move faster, scale what works and deliver more consistent performance. This is a more focused, more competitive and higher growth Unilever, well positioned to capture the opportunities ahead and create long-term value. And that comes through clearly in the quality of our financial profile. Based on pro forma full '25, we have a business with a strong consistent volume growth at around 2% with the ambition to continue outperforming the markets in which we compete.
At the same time, we see a structurally stronger gross margin profile with gross margins above 48%. That supports increased investment behind our brands above 18%, allowing us to continue driving innovation and strengthening our market positions and we maintain a disciplined operating margin above 19% with importantly, when compared with other focused HPC players, clear headroom to progress over time.
This is a business with stronger fundamentals combining growth, margin and investment to deliver more consistent and sustainable performance going forward. What you see in this chart is a much more focused business organized into 10 clear category verticals. These are large, structurally growing categories where we have strong brands and a clear right to win. That focus matters. It give us clarity, sharper prioritization and more disciplined execution at scale. These markets delivered more than 2% volume growth in the last 3 years. Our ambition is to grow ahead of that, consistently outperforming the categories in which we compete as we have done in the last 3 years. This is a simpler, more focused portfolio built for growth, easier to run and positioned to deliver sustained outperformance over time.
We now have the opportunity to accelerate our strategy. First, by continuing to invest behind our 7 key priorities that I have highlighted to you many, many times, more beauty, more well-being, more personal care, greater exposure to the U.S. and India and a continued shift towards premium and digital commerce. Home Care also plays a critical role with significant market-making market development opportunities in emerging markets being the category that opens the door with customers in all these regions. Second, we increased our exposure to the underlying drivers of growth, population expansion, urbanization, more households and rising incomes, particularly in faster-growing markets. Third, we bring our capabilities together into one system, a common integrated set of capabilities across science-led innovation, demand creation and operation, allowing us to move faster, scale what works and build design at scale. Fourth, a simpler portfolio, supported by our perfect store program will reduce execution bad wind demand into our leaders and enable us to drive for flawless execution.
And fifth, even without foods, we will maintain an excellent margin profile, giving us the capacity to continue investing strongly behind our brands. Now let me take you through the detail on the following slides. This is what sits behind the step-up in the quality of the business. It starts with the category, geographic segment and channel mix. We are increasing our exposure to [indiscernible] Personal Care around 67% of the turnover and to faster-growing markets such as the U.S. and India, which together represent close to 38%.
At the same time, we are becoming more premium and more digital. That mix shift drives a structurally stronger growth profile, supporting consistent volume-led growth above the markets in which we compete. It also drives margin. We see a clear uplift in gross margin to about 48%, reflecting the quality of these categories and the strength of our portfolio. And higher margins give flexibility and create the capacity to invest more behind our brands. This is a self-reinforcing model, better mix, stronger growth, higher margins and greater investment, which underpins a higher quality, more consistent earnings profile and ultimately stronger returns for shareholders. And importantly, this is not something we are aspiring to. It is something we have already been delivering. Over the last 3 years, we have consistently outperformed our HPC peer group.
We have delivered around 5.4% underlying sales growth ahead of peers, but the standout is volume, around 2.5%, materially above the market. That is a clear reflection of the strength of our brands, the quality of our innovation and the improvement and inconsistency in our execution. At the same time, we have expanded gross margin by close to 290 basis points and underlying operating margins by around 170 basis points, again, ahead of peers. What you see here is a balanced performance, growth, volumes and margins, all moving in the right direction. And we did that at the same time, we were separating ice cream. This shows that this is not a one-off. It is a model that is already working and one that we are now sharpening further.
Let me now link that performance to where we compete and why this portfolio is so attractive. This is a business built on leading positions in highly attractive home and personal care categories, Beauty & Wellbeing, Personal Care and Home Care, where we see a strong structural growth and clear opportunities to win.
Around 90% of our turnover sits in #1 or #2 positions at category geographical sell that scale and leadership matter. It drives visibility, pricing power and consistent performance. We are the second largest beauty and personal care company globally and the #1 in home care in key emerging markets, combining scale with strong positions in faster-growing regions. At the same time, we are building a high-quality, fast-growing well-being portfolio, adding another layer of structural growth to the business. This is not just a well-balanced portfolio. It is a portfolio of leading positions in advantaged categories with a stronger growth profile and a clear right to win. At the core of this portfolio are our power brands, which drive the majority of our growth and value and what a great portfolio of brands we have. 25 power brands make up around 78% of our revenue with volume growth of more than 4% in the last 3 years and underlying sales growth over 7%.
This portfolio combines market-leading brands such as Dove, [indiscernible], Rexona, Vaseline and Sunsilk among many others, brands that give us scale, strength and reliability across markets. Alongside this, we have a set of insertion disruptive brands that we have acquired and will continue to acquire brands that are digitally native that have already transformed parts of our business, particularly in the U.S. and that we are scaling internationally.
These brands make our portfolio more future fit, more exposed to premium segments and to faster-growing routes to market such as e-commerce. This combination is important because it allows us to deliver both scale and growth at the same time. And it sharpens how we invest with clear priorities, a stronger brand building and better leverage of innovation across the portfolio. We are also strengthening our footprint in faster-growing markets, now with around 62% of our business in emerging markets and with our [indiscernible] markets of U.S. and India representing close to 38% of the turnover.
At the same time, we are reducing our relative exposure to slower growth regions, sharpening the overall growth profile of the business. But more importantly, this is about aligning our company with the underlying drivers of growth. These markets benefit from population expansion, increasing the number of consumer center in our categories, expansion of female workforce, which drives higher participation as urbanization increases access and frequency of use, a growing number of households supports everyday demand while rising incomes enable premiumization and trading up.
This is a footprint that is better aligned to long-term growth where the structural tailwinds are strongest and where we already have the scale and capabilities to win. If our brands increase our exposure to premium segments and faster-growing route to market and our geographical footprint strengthens our exposure to faster-growing markets and structural drivers, this is what allow us to scale performance globally. At the heart of it, it is a one share demand creation model desire at scale, built on our framework of [indiscernible] brands, powerful science, irresistible aesthetics, elevated sensorials, brands that are set by others and young spirited.
This is how we consistently build demand across categories and markets, and this applies to our whole HPC business. And it is powered by a common set of capabilities, one scale R&D platform built on shared science and AI-led formulation with core science streams such as microbiomes, surfactants, fragrances, oleochemicals and strong packaging design capabilities and one integrated value chain from procurement through to manufacturing and distribution, driving efficiency and scale.
This is one system combining demand creation and capabilities, delivering global profitability, greater speed and enhanced returns. With that, let me hand over to Srini.
Thanks, Fernando. We have a clear and a disciplined plan to manage separation costs and deploy capital. First, on the stranded costs. We estimate gross stranded costs in the range of about EUR 400 million to EUR 500 million. We will mitigate this with an expected one-off restructuring cost of EUR 500 million to be incurred over a period of 2027 to 2029. It's important to again reiterate that we have clear transitional service agreements, which will be replaced with McCormick in many cases for 2 years and in some cases, more.
And these will encompass areas such as information technology, distribution, and therefore, this will provide us with a transition headroom. In many ways, we have clearly established commercial organizations. Over the past 2 years, we've also done a lot of advanced work with the ice cream separation. And therefore, we have built a very different muscle when it comes to really having a granular visibility of these costs and managing these costs and minimizing -- mitigating these costs.
So in an essence, we are confident that we will fully mitigate the stranded costs that we are projecting here. Excluding this one-off, we are maintaining restructuring at the rate of about 0.6% of turnover per annum. This is consistent with our ongoing productivity discipline. Therefore, the best way to think about the restructuring cost period of '27, '29 would be EUR 1.2 billion, out of which EUR 500 million is focused on mitigating the stranded cost from the separation.
On execution, the Foods business group is already operating as a commercially stand-alone organization, which materially reduces the execution risk. As a result, we do not expect any revenue synergy dis-synergies from the separations of the Foods business. We are conscious that in some of the smaller markets, we need to make some targeted investments to strengthen our go-to-market capabilities, and this is already included in our cost estimates. On cost allocation, we've talked -- on the capital allocation, we've talked about the 15.7 billion proceeds that we are likely to get from McCormick. This will be first used to pay down our debt from the current levels to about 2x net debt to EBITDA, which is really our stated goal. And then we will use the funds to really offset onetime separation and tax costs.
Thereafter, we will support investor returns. And you would have seen that we have announced a total -- we have announced a total 6 billion of share buyback, including the $1.5 billion, which was prior announced in 2026, and this will run for the period between '26 to 2029. This gives us enough flexibility from a capital perspective. And I'll also subsequently talk about the deployment and our approach to bolt-on M&A. So overall, this is a well-defined plan with clear costs, limited execution risk and disciplined use of capital.
You heard Fernando, and this actually sharpens our investment case for new Unilever. Our value creation model remains clear and disciplined. We reaffirm our commitment to delivering mid-single-digit underlying sales growth, effectively 4% to 6%, underpinned by at least 2% underlying volume growth and continued modest improvement in operating margin.
This combination of stronger growth, disciplined margin expansion and cash returns underpins our ambition to deliver top third shareholders' returns versus HPC Group. With the margin profile, return on invested capital and operating margins and the growth profile, this actually provides substantial and significant headroom for valuations to improve for a quality HPC business. When it comes to our capital allocation, our priorities remain unchanged and disciplined.
First, we will continue to invest behind our business. On a pro forma basis, our brand and marketing investments start at around 18%, and we will continue to increase them. Together with R&D and CapEx, we expect to invest around 23% of our revenue in each year in growth and productivity. More than 50% of the capital or CapEx will be directed towards productivity. Second, we remain focused on organic growth and selective bolt-on acquisitions, primarily in U.S. and India in premium segments, digitally native brands and d-commerce-led business models.
We will not pursue any large-scale or transformational M&A. Third, we'll continue to balance the growth investment with attractive shareholder returns through dividend payout ratio of 60%, alongside the approximate EUR 6 billion of buyback across '26 to 2029. With that, over to you, Fernando.
Thank you, Srini. Let me now close. This is a value-creating growth-led separation of Foods, creating a global flavor leader with significant opportunities to accelerate growth at industry-leading margins. And we are creating also a sharper, fully focused home and personal care pure-play, aligned to higher growth categories, faster-growing geographies, premium segments and a stronger route to market. This is a step change in quality, stronger growth, better margins, greater investment.
This is a structural upgrade of the portfolio and a higher quality model to deliver shareholder returns. This is the right step at the right time to build a simpler, sharper, higher growth Unilever. Thank you, and we are happy to take your questions.
[Operator Instructions]. Our first question comes from David Hayes at Jefferies.
David, we can't hear you.
Let's try and move to the second question. Our second question comes from Tom Sykes at Deutsche Bank.
2. Question Answer
First of all, on the cash proceeds and the cash costs, can you give any more clarity on the separation costs and the tax bill that you're going to be facing in please? -- and the timing on that. And then just on the -- is there any margin implication of the -- that wasn't 100% clear whether the stranded costs are coming out in one go or is that over time? And do you expect to be able to offset those stranded costs with other savings? Or is this slightly margin dilutive...
Tom, thank you for those 2 questions. First, on the cash proceeds, what we've explained is, that we will get [ EUR ] 15.7 billion of cash proceeds. This is likely to come in post closing. So that's what is going to happen sometimes post closing in 2027.
Obviously, we will be using that to really pay down our net debt because we have anchored ourselves around 2x net debt to EBITDA as a clear ratio. You will appreciate that some of the tax costs are subject to the work which we will need to complete over multiple jurisdictions and is subject to valuations. So therefore, at this stage, it will be premature to start making estimates because they will be broadly ranges.
We have some good grip and granularity, but we need to go through the process to crystallize it. The tax payouts are likely to be spread out over a couple of years because that's the nature of how the separation will happen and the timing differences. Point number two is even some of our separation costs that we will incur will also be spread over a period of a couple of years. So the clear hierarchy is really about pay down debt, ensure that we meet the tax liabilities and the separation costs. And we have already confirmed the share buyback program, which also then starts to give you a clear confidence in terms of how we are likely to deploy the funds. Could we see some more upside potential to the cash proceeds? Yes. If so, we will take the same disciplined approach to capital allocation the way we have been doing for the past many years. And that's why we have clearly said we are not calling out a transformational M&A.
I think in this context, that's the best way to summarize the receipt of cash and the deployment of cash. Now coming to the point related to standard costs, I want to be very clear. We are likely to see the impact of these costs will be spread over multiple years given we have transitionary service agreements, but there will be some elements which will come in over a period of 2 years. We will mitigate this cost, and we are not calling any margin dilution arising from these stranded costs. And that's the reason we have also called out a EUR 500 million restructuring one-off to really cater to addressing these costs.
Srini, I would like to add regarding stranded cost. During the last 4 years, we have put an organization in place that around our business groups with the main goal of improving our capabilities of innovation and execution to compete with the mostly pure plays in our different categories.
And I believe these capabilities has been created, embedded and our competitive results are proof of that. But also this organization has given us the flexibility of separating business at the right time in a logical time frame and without leaving behind a massive amount of stranded costs without the possibility of offsetting that.
You have been close to Unilever for many, many years, and I believe that you have seen that the separation of Ice cream has been very different in terms of outcome to our disposals of spreads or TV4. We separated Ice cream without affecting performance and at the same time, improving productivity in the business. So that's a proof that we have a very different level of discipline and a very different level of execution capacity when it comes to separating businesses.
Thanks, Tom. We will try and go back to David Hayes at Jefferies. David, can you hear us?
Can you hear me now? Yes, here we go. Sorry about that. Tom took all my good questions. But anyway, I should go with what's next. Two for me. Could we -- can I ask just in terms of the decision to separate food and HPC -- long time, Unilever has been asked that question and said that you need to keep those together in terms of going to retailers, especially, I guess, in emerging markets with distribution. So is there a change of dynamic that means this is now more viable than it was historically? I guess I picked up in the comments that you're saying food has been operating stand-alone.
Is that something that's been developed and changed in the last few years that makes this more straightforward to do? And I guess related to that, I think you said again that maybe in some of the smaller markets, you need to boost scale. Does that mean some of the deals focus in the midterm will be to do that part of it as well? And then my other question, just in terms of the deal with McCormick. Can you give us a sense of how long that's been in discussion? And then did you talk to other partners and then why McCormick was chosen as the best partner and maybe over some others that you could have considered on a similar basis?
Okay. I can take probably the latter and Srini will cover the scale or between the 2 of us. I will not give you details of how long this has been in the making. We have always admired McCormick, and there are very, very good reasons why McCormick has been for many, many years, one of the highest value company in the food sector. And their focus on flavor, they are deep R&D expertise, their proven track record of successfully integrating acquisitions and investing heavily to build the portfolio of iconic and high growth brand, I believe, is very, very strong.
This has been an inbound proposal from McCormick that we believe it came at the right time in order for us to accelerate our strategy in moving into a pure HPC play. But from a food perspective, we are creating here a global flavor powerhouse. We are bringing to the complementary geographic footprints, leading positions across both retail and food service, strong R&D innovation capabilities. And I believe what we are creating here is a very distinctive attractive profile within the foods industry with superior growth potential and a high-quality financial model.
So we really believe McCormick is the right home for our foods brands. We really believe that the synergies of our food business with McCormick today are significantly higher than the synergies of our food business with our HPC business. And -- this is all finding the right long-term for our food business, and we believe we will create a lot of value through this combination. And with the 65% of shareholding in that new combined company, our shareholders will get a significant upside from this transaction. Srini, on scale in the different markets?
So it's important to highlight, Dave, that 2 things have happened. Obviously, the industry and the industry dynamics have changed. But more importantly, Unilever has been preparing well for this really maintaining what we call as an end-to-end commercial organization across each of the business groups.
This is something that we have now worked for the last 2 years. We have clear end-to-end responsibilities, whether it is marketing, whether it is R&D, and most importantly, when it comes to go-to-market. To give you some examples, obviously, when you think about modern trade markets, it's fairly intuitive that the customer interaction and the category buyers are category and not really one Unilever -- people who, therefore, when we sell [ Mayo ] to someone is not the same category buyer to whom we really sell a [ dog ].
So that's an important distinction, and you will appreciate that well when it comes to the modern trade markets. Even in the general trade markets, there is very clear distinction and disaggregation when it comes to category dynamics. What we've also done is when we have looked at all our top 15 foods markets, even when we separate foods, there is enough scale in terms of foods and there is adequate and enough scale when it comes to HPC.
And with the segregation of the go-to-market resources, we are well positioned to actually service and cater without losing any flexibility. The point that I made about small markets is, yes, we have some One Unilever markets [indiscernible] it's not about a trade term or a trade deal.
Some of our small distributors today actually carry the combined portfolio and some of the scale and size basically meant that it gives them the right ROIs. This is the point that I made about we will look for consolidation of some of this infrastructure, which therefore makes it amenable for us for the remaining HPC company. And for such extent, we have factored in some of our costs into the elements that I talked about in terms of restructuring. So in essence, we are well positioned. And therefore, we are clearly stating that there are no dis-synergies from the separation and distribution of HPC or Foods.
Let me be clear on this. Do we believe that separating Hellmann's in the U.S. will reduce our size of [ DAF ]? No. Do we believe that the separation of Knorr in Philippines will reduce or will affect our sales of Sunsilk? No. Do we believe that our separation of Hellmann's in Brazil will affect our sales of [indiscernible] ? No. There are stranded costs that we will fully mitigate, but we don't see any impact in terms of revenue dissynergies.
Our next question comes from Warren at Barclays.
We cannot hear you, Warren.
Go ahead Warren. We'll move to our next question. So our next question comes from Celine at JPMorgan.
I hope you can hear me. Excellent. So my first question is coming back on the 2x leverage for Unilever core as it will be. Could you help us bridge that because I get to a much lower number. So if I think about EUR 23 billion net debt at the end of '26, given the -- around EUR 14 billion or less than EUR 14 billion you would get plus the 10% is the new company.
I find it difficult to see how you get to 2x. So if you could explain that. And my second question is on the -- you said no transformational M&A. And nevertheless, you're going to get a bit of a reduced balance sheet. So I just want to understand in a market that clearly seems to be consolidating and we've seen in beauty, there as well deals potentially in the making. Why -- I mean, whether you feel that would be the right strategy or whether you may be having the lower balance sheet may be curtailing potential opportunities?
Yes. I cover the M&A question, and Srini will cover the debt one. We are absolutely convinced of our strategy of bolt-on M&A. So we continue looking at assets that are in super growth stage that are digitally native that fundamentally provide superior growth, superior exceptional growth and that increase our exposure to markets like India, U.S. and to channels like e-commerce.
So there is no intention at all. This is not a transaction to create optionality for another transaction. This is a transaction to create focus in the company and build a pure-play HPC business in which bolt-on M&A, bolt-on acquisitions will continue to play an important role, but not more than that. So that's basically when it comes to acquisitions. Srini on net debt?
So Celine, happy to. But look, it's fairly straightforward. When I really look at my financial plan, our growth and margin expansion, clearly, the cash conversion of the HPC business continues to be quite high.
When I factor in my dividend payouts, share buyback and bolt-on M&A, the equation and the numbers start to come through quite straightforward. What I did call out was that, look, I'll get the proceeds in 2027, but some of the tax that I will pay will be spread over a couple of years. What will also happen is that what we will incur in terms of some of the restructuring numbers will also be spread over a couple of years.
When I model those numbers, clearly, you will end up seeing that we will be able to get to the net debt numbers that I've been talking about, while maintaining really a good cash conversion. So very happy to pick up offline if you have any specific questions, but I believe the model is relatively straightforward when you model some of the elements that I've said.
Yes. Probably we need a follow-up because I don't get there. And just to say your bolt-on M&A definition is what.
Well, we have a plan for around EUR 1.5 billion a year. 1 year could be 0, 1 year could be 3. But these are the kind of assets we are looking at.
Next question from Warren at Barclays. Warren, hopefully, we can hear you now, please go ahead. Warren, please go ahead. We'll try our next question, Jeff Stent at BNP. Jeff, please go ahead.
Can you hear me.
Yes, we can.
That's a shocker. Fantastic. So a few questions, if I may. Firstly, will any votes be required from Unilever shareholders? Secondly, can I assume you'll do a share consolidation? And thirdly, are you at all concerned that McCormick's Ingredients business could lose clients because it's probably one thing McCormick given them ingredients. But when that now is part of a business that may be one of their principal competitors, obviously, puts quite a different perspective on things.
Do you want to cover shareholder vote and consolidation, Srini?
Yes. So from a Unilever perspective, there is no requirement from a shareholder vote. McCormick will have to undertake a shareholder vote. Share consolidation, early to comment on this. This is one of the variables we will definitely take into consideration post closing.
And whenever we do that, we will come back to you. So the third question wasn't entirely clear to me. Did you pick that up, Fernando?
No, I couldn't hear. It was a bit broken in the line, Jeff. If you can repeat, you're asking something about McCormick and some competitor. I don't know exactly what you.
Probably being polite -- yes, it's probably you're being polite and it's just my accent. Let me try and be clearer. At the moment, McCormick has many of your foods business competitors, I guess, as customers, i.e., they'll be providing ingredients to them or flavor solutions.
But when that ingredients business becomes coupled with your business, effectively, it means one of their competitors is now becoming a key partner and actually a key innovation partner, which strike me is this situation that's not that comfortable -- so my question is, have you, in your discussions with McCormick factored in any potential loss of business on the ingredient side of McCormick because of the combination?
Yes. We really discussed about the Flavor Solutions business because this was a business which we didn't have so much exposure in terms of our knowledge. I was impressed by the capabilities that McCormick has in that kind of business.
And I'm very impressed also with the access to consumer trends that this has to give to McCormick, clear exposure to health and wellness trends that held their strategy of innovation and has held their strategy on innovation for a very long period of time. I think McCormick is the #1 flavor solution business in the U.S. That's where the main business for them is. And they have been very careful in walking that fine line between supplying customers and competitors at the same time. So basically, we have been given assurance that this is not an issue at all. And in our due diligence, this is an area we'll cover and we feel comfortable about it.
Our next question comes from Warren at Barclays. Go ahead, Warren. Warren, can you unmute? We'll move to the next question, which is coming from Sarah Simon at Morgan Stanley. Go ahead, Sarah. We'll try the next question.
The next question is from James Edward Jones at RBC. James, hopefully, you have better luck with them.
Can you hear me?
First, the One Unilever markets, how difficult will it be to carve out the food business in those markets? And secondly, I was convinced I have to say when you talked previously about not needing to exit the food business because it largely consists of 2 very powerful brands in Hellmann's and Knorr. What changed your mind on that to the extent that you're now asking your shareholders to become investors in a significantly less focused food business?
Well, I feel -- let me talk about the exit of the powerful brands. I feel we have been very, very clear about what were our 7 key priorities and our journey into a pure-play HPC.
And nothing I have said before is contradictory with this. I feel if you have to integrate the food business with another one, the real luxury is to have 70% of your revenue into brands. And this makes the integration and the risk of integration of this business much lower than us in other cases. I believe what attracts us of the combination with McCormick is the incredible number of adjacencies and complementarity and the very limited overlap that we have seen there.
And if I look at the opportunities of unlocking growth, I can see front of house McCormick strengths with back of house Unilever in foodservice. I can see the trends of McCormick in hit in hot sauces with the strengths of [indiscernible] I can see the strength of McCormick in herbs and spices and a much, much more fragmented offering with the strength of Unilever and [ Beyonde ].
So there are multi, multi opportunities for delivering growth here that we believe it will really accelerate growth in that company as McCormick has stated in the 3% to 5% [ algorith ] for top line growth. So we believe that this is a superior profile of a food company. And we really believe that this will generate a lot of value creation for our shareholders.
In terms of One Unilever markets, there are a few markets in which Unilever Foods has a relatively larger presence. Practically, no market in One Unilever has more than 25% food presence. There are a few markets in Central America and Eastern Europe in which this is different. But as I said before, we don't see any kind of revenue synergies and the disentanglement of the food business with the rest of HPC is something that we have been working for many, many, many years now. So it's just 4 years in which we have established a long-standing foods organization that we can really separate in a time frame like the one we are stating here of 12 to 15 months.
Just to add 2 complementary points to what Fernando made. [ Regi ] and the team have actually been clearly mapping out some of these opportunities for some time now. And we have also actually been working on different models, which will enable us.
For example, in some cases, it's really -- while it's a dedicated country, in some cases, it made sense to really think it from a cluster of countries and servicing perspective and managing them. In some other countries, we actually looked at and already implemented distributor models, given that they don't have scale adequately. We have moved to a distributor model and which is really managed from our Unilever International.
Again, people, a set of team, which has really developed expertise in managing this in multiple parts of the world. So there are other levers and organization models that we can also put into play to really manage this.
I think it's an important point, Srini, that is 30% of One Unilever business is run by through Unilever International and another 30% to 40% is run through distributors, also [indiscernible]. So basically, what you leave in terms of countries where we have a stand-alone organization across HPC and Foods is relatively limited.
Our next question comes from Guillaume at UBS.
Two questions for me, please. The first one, Fernando, you listed what Unilever will get more of with the separation of Foods and more India, U.S., premiumization, et cetera.
But is there something you will get less of that you could be missing in the short term? I'm thinking the strong profitability and cash generation of food, but also the business stronger skew towards hard currency. So any color on the strategic role that was played by Foods in the past few years? -- and the implications going forward for Unilever ex Foods or how you're thinking about filling that gap? And then my second question is on the one-off EUR 0.5 billion restructuring program you just announced to offset the stranded cost.
Wondering if there is a risk of restructuring program fatigue at Unilever because this comes after a EUR 800 million program announced 2 years ago. So here, wondering to what extent the organization and maybe its employees can cope with additional restructuring and what I would imagine will be also involving some overhead reduction.
Let me cover the impact of what we will miss with the separation of Foods and Srini can cover the restructuring issue. Of course, I have always said that Foods is a fantastic business. And it's not that we are separating a business that we are not proud of, we are separating a business with very concentrated into brands, 70% of our revenue with a very good food service business with an excellent cash conversion profile and with an excellent profitability level.
So of course, we have been investing -- we have been using some of the cash proceeds of Foods to invest in the rest of the business. But I believe that when you are a good long-term owner of a business, when you are prepared to give that business a very significant priority role in your portfolio. And it's very clear that we have taken a decision of giving absolute priority to our HPC business, particularly to the growth of Beauty, Personal Care and Wellbeing. We have allocated all our capital in acquisitions to Beauty & Wellbeing. We have allocated most of our incremental brand marketing investment to the kind of categories and in certain extent also to premium Home Care.
So we will miss foods, we will miss Foods. It's a great business. But we are giving our shareholders also the possibility of getting the upside of this food business being combined with another very big and very focused and very competent foods company, and we believe this will create a lot of value. Restructuring, Srini?
Yes. So again, I think it's important to highlight that, listen, our first priority in all of this is to continue to keep our focus on execution and drive growth. I just want to make sure we land that. We're very clear Foods, continues to be a part of our business.
We have an HPC business to run over the next 12 months. We will continue to do that while we talk about the other elements. Now coming back to the restructuring elements to it. Look, that's why it was important to highlight what I did in terms of some of the transitional service agreements which actually ensure that. And there are classically some of the standard costs likely to be. Classically, some of the standard costs are likely to be in the space of tech, in the space of services because that's where we have a common infrastructure.
The second place that are likely to be some of the elements of corporate and corporate structures because that's where we lose scale. And therefore, some of the other elements could be in some of the smaller markets where we use national management or combined roles. So that gives you a bit of a context on why the transitional service agreements start to play. At least in 2 out of these 3, having the ability to do that over a period of 2 to 3 years makes -- ensures that we can do this in a sensible manner, we can do this in an orderly manner. That becomes important for us.
And there are obviously other levers which we can actually manage to get this, and we will continue to sensibly work on some of them. We are -- we have learned a lot from our prior experiences. We have clear playbooks on what to do and what not to do. We're also conscious that we don't want to be in a perpetual restructuring mode. But clearly, we have a plan to manage productivity as a habit. That actually then starts to help us because in the last 12 months, we have really strengthened that muscle and that we believe is going to go a long way in enabling us to manage this. There will be some third-party contracts because not everything is people. There will be some non-people and third-party contracts where we have to restructure them or we'll have to really think about exiting some of the contracts. We've also factored some of that into our working.
That, I think, is a good holistic summary of how we are thinking about it, and we will manage it in a sensible manner without impacting the operational intensity and the focus on driving growth.
We have some written questions from Warren who was unable to mute. So these questions are from Warren Ackerman at Barclays. Firstly, can you explain the secondary listing where and when might that be? And what does that mean from a liquidity perspective for euro and U.K. holders? And the second question is, can you explain what happens to the multiple when McCormick share price goes up or down? Is the equity fixed? Or does the value of the equity also move with that percentage?
Srini, you can take that?
Yes, absolutely. So look, the secondary listing, what we have stated is that we will want to have a secondary listing in Europe. We will require to do some consultation and with various stakeholders involved. We expect to make the decision somewhere between the next 90 days to 120 days in terms of the [indiscernible] location.
We will take into account some of the elements, Warren, which you have really raised. So that's really on the card. The second question, sorry, just remind me, the one related to the share. Sorry, got that. So look, the shares and the share ratio has been determined as it exists because we went through a clear exercise of looking at the relative valuations of our business, not only 1 month, 3 months, 1 year, multiples from the food sector, multiples for Unilever and HPC.
And what we have really determined is an equity component. So therefore, the cash component remains cash component. The equity value will vary depending on the share price, but there is no change to the ratio of what we are really working on...
And our final question comes from Jeremy Fialko at HSBC.
I hope you can hear me. Just one from me. Can you talk about the leverage in the food side of things? Obviously, that was kind of your decision to put 4x net debt to EBITDA in that business.
That is right at the very high end of consumer staples. It's an obstacle to a lot of investors holding shares. Now I know tend to come down over time, but still it's a lot. So what was behind the decision to go quite so high in the Foods business?
So Fernando, I can start and maybe you can comment. End of the day, it's good to start where the origin of the transaction started from where McCormick came to us to really look at this opportunity.
And that's when we really work through what really then starts to make a proper valuation case both for stakeholders from a Unilever point of view and McCormick, making sure if we had to do a proper RMT structure, we had to get the right structure between cash and debt.
So some of these elements went into consideration in terms of determining the net debt. Given the profile, the growth profile and the margin profile and the cash generation capacity of this business, McCormick has got committed financing. And clearly, given the clear plans that they have to drive revenue synergies and cost synergies, there is a good level of confidence to really bring down the leverage to around 3 levels between 2 and 3 years. So I think it's a combination between the structure, valuation and finding the right balance, which therefore determine the leverage at the levels that it did at inception.
We are talking here of a potential superior growth foods company with an excellent starting operating margin of around 21% that McCormick believe can go into '23, '25 and with cash conversion in the 100% territory. So -- and McCormick very, very importantly, also has a history of a dividend payout very, very similar to Unilever, 60% payout.
And they are very, very keen on keeping this kind of capital return policy for the combined company in the future. Cool. I would like to close and probably I would link to one of the comments of Guillaume because Guillaume talked about is there any fatigue in the company, et cetera, et cetera, and with so many, many changes.
And probably the question related with that is why now? And I would like to address this today and of course, very happy to discuss in our one-to-one interactions. And we really believe this is the right move now because it is absolutely in line with what we have been stating in our strategy and because it accelerates our strategy.
At the same time that we are unlocking significant value to our shareholders, giving them exposure to 2 stronger, faster-growing companies. And let me share with you one question that we ask ourselves before taking a decision. And that question was, what would more time give us? Would it have changed our strategy of becoming a pure play leading HPC player? No. Would it have changed our conviction of increasing exposure to U.S. and India? No.
And a few more questions. Is McCormick the best strategic partner given the verticals in which they play, the huge complementarity with our portfolio, their ability to integrate and accelerate brands they acquire? Yes. Is the relative valuation of McCormick and Unilever an enabler to make this combination happen now with maximization of ownership for our shareholders? Yes. And this is a very significant difference with the last 5 years.
Is the inbound proposal one that unlocks significant value for our shareholders? Yes. Does the deal have a high degree of certainty in a relatively short time frame? Yes. Having completed the separation of ice cream, do we have a team in place with capabilities and expertise to make the separation happen without disruption and supporting McCormick in their integration plans? Yes.
So if you look at all these lists, there are many, many reasons to avoid delaying the decision-making or the decision of making Unilever a pure-play HPC company and unlock significant value for our shareholders now. With that, I believe we are closing.
Thank you very much. I'm very, very happy to our future interaction that I'm sure it will be in a very short period of time. Thank you.
Thank you for your participation. You may now disconnect.
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Unilever — Shareholder/Analyst Call - Unilever PLC
Unilever — Shareholder/Analyst Call - Unilever PLC
Unilever trennt Foods ab und kombiniert es mit McCormick; Unilever wird zum fokussierten Home‑&‑Personal‑Care (HPC) Pure‑Play mit klarer Wachstums‑ und Kapitalallokationsstrategie.
🎯 Kernbotschaft
- Transaktion: Unilever bringt die Foods‑Sparte in eine Kombination mit McCormick; Unilever erhält Cash und eine Minderheitsbeteiligung, Abschluss geplant Mitte 2027 (genehmigungsabhängig).
- Neuer Fokus: Das verbleibende Unternehmen wird ein reines Home‑&‑Personal‑Care (HPC)‑Unternehmen (ca. €39 Mrd. Größe), stärker auf USA/Indien, Premium und Digital ausgerichtet.
- Wertschöpfung: Ziel: sofortiger Geldzufluss plus fortlaufende Upside‑Teilnahme, verbesserte Margen und erhöhtes Investment in Marken.
🚀 Strategische Highlights
- HPC‑Profil: Fokus auf Beauty, Well‑being, Personal Care und Home Care; Ziel: stärkere Volumen- und Premium‑Dynamik, höhere Bruttomarge (>48%) und diszipl. OM >19%.
- Foods‑Kombinat: Pro‑forma 2025: ≈$20 Mrd. Umsatz und ~21% operative Marge; Unilever Foods EV ≈$45 Mrd. (implizite Multiples: ~3,6x Umsatz, >13,8x EBITDA).
- Kapitalallokation: €15,7 Mrd. Cashzufluss, Schuldentilgung auf ~2x Net‑Debt/EBITDA als Ziel; Dividende 60% und rund €6 Mrd. Aktienrückkauf (2026–29).
📝 Neue Informationen
- Cash & Beteiligung: Unilever erhält $15,7 Mrd. Cash; Aktionäre sollen 55% der verwässerten neuen Foods‑Gruppe halten; Unilever behält ~9,9% (Lock‑in 1 Jahr).
- Synergien & Kosten: Ziel ~$600 Mio. jährliche Kostensynergien (Netto), davon ≈$100 Mio. Reinvestition; einmalige Restrukturierung ≈€500 Mio., Gesamtseparationskosten über 2027–29 ≈€1,2 Mrd.
- Zeitplan & Governance: Abschluss Mitte 2027 vorbehaltlich Genehmigungen; Unilever stellt 4 von 12 Vorstandsmitgliedern, HQ der neuen Gruppe in NL.
❓ Fragen der Analysten
- Stranded‑/Steuerkosten: Kritische Nachfragen zu Timing und Höhe der Steuern und wie schnell Cash tatsächlich verfügbar wird; Management erwartet Verteilung über mehrere Jahre.
- Dis‑/Re‑Synergien: Bedenken zu Go‑to‑Market‑Trennung (One‑Unilever‑Märkte) und potenziellen Umsatzdissonanzen; Management sieht geringe Revenue‑Risiken und bereits vorbereitete Trennung.
- Bewertung & Einfluss: Warum McCormick‑Partner, Hebelwirkung der McCormick‑Aktie auf den Equity‑Teil, sowie hohe Anfangsverschuldung auf Food‑Seite wurden hinterfragt; Management nennt strukturierte Finanzierung und Ziel, Leverage zu reduzieren.
⚡ Bottom Line
- Folgerung: Deutliche strategische Neuausrichtung: Kurzfristig Kosten, Steuer‑ und Umsetzungs‑Risiken; mittelfristig erhöhter Fokus auf wachstumsstarke, margenstarke HPC‑Segmente, Cash‑Rückfluss und Aktienrückkäufe sollen Renditehebel liefern. Wichtige Beobachtungspunkte: Closing‑Datum (Mitte 2027), Realisierung der $600 Mio. Synergien, Steuer-/Trennkosten und Fortschritt zur 2x Net‑Debt‑Zielsetzung.
Unilever — Consumer Analyst Group of New York Conference 2026
1. Question Answer
All right. Good afternoon. It's my pleasure to introduce Unilever, one of the world's most important global consumer franchises with category-leading positions across wellness, home, personal care and food and deep exposure to the world's fastest-growing end markets.
Over the past year, Unilever has reached a clear inflection point under a refreshed Board of Directors, new CEO and CFO. The company is moving with urgency, simplifying its portfolio, completing the Magnum Ice Cream demerger in December and sharpening its focus on volume-led growth, margin expansion and returns on invested capital. Fernando and Srini bring nearly -- several decades of experience from Unilever and a proven track record of building the company's fastest-growing, highest quality businesses.
Please join me in welcoming Unilever Management, CEO, Fernando Fernandez and Srini Phatak to the stage.
Thank you. Thank you, Steve, for such a kind introduction, and thank you, everyone, for having us today. I hope you have had a good lunch. We are your 40-minute dessert. I don't know if that's very good. But we will try to give you a bit of an interview in what is Unilever now, what is the change that we are introducing in the company now.
I will be in stage doing the first part of the presentation, fundamentally showing this kind of profound change that is going on in Unilever. And then I will be followed by Herrish Patel that is the Head of our U.S. business. He will cover how our Desire at Scale model has been landing in our most important market, the U.S., and how this has helped to deliver 4% growth in volume terms in the last 3 years.
Then Srini Phatak, our CFO, will share with you the value creation model of Unilever, but also even his previous experience as the CFO of our subsidiary in India, Hindustan Unilever, during a very, very successful period. He will show how Unilever is very well suited to take probably the best -- the biggest exponential growth opportunity that you can find in the world now in terms of potential volume growth with Unilever there, and then I will close.
Let me show you what is Unilever today. We are a -- close to EUR 51 billion business, 20% operating margin, more than EUR 10 billion in underlying operating profit. We have delivered very, very solid cash with cash conversion at 100%, EUR 6 billion cash delivered in the last year, EUR 6 billion capital returned to shareholders in the last couple of years in a kind of 75-25 split between dividends and share buyback. We are present in 185 countries. Every single day, 3.7 billion consumers use a Unilever product in the globe.
But if I have to leave with you one important message today is that many things have changed in Unilever in the last few years. We have not been in [ Ukraine ] since February '22, so 4 years without being present here. And many, many, many things have changed in the company. We moved from a historically geographically led model into a simpler category-led organization in 2022.
We have made significant interventions in our portfolio. In the last year only, we rotated 15% of our portfolio, including the separation of Ice Cream that, as you know, was a business with very low level of complementarity with our current portfolio, and we are focusing our business in a much higher portfolio growth footprint. We have made volume growth the most important metric in the company. It is very different to the Unilever of the past that has been very inconsistent about it. We have restored competitive level of investment in our brands. Recently, in an internal town hall, I was telling my people that being consciously uncompetitive is a criminal act. And we have built a much leaner structure with higher degrees of accountability and very clear incentive systems to ensure that we grow our top line and our bottom line in hard currency.
We have made very clear what are our 7 priorities at the category level, geographical level, segment level and channel level. This doesn't mean that the rest of organization, the rest of the business is not important, but these are the areas in which we will invest disproportionately for disproportionate growth. In category terms, we are really shifting our portfolio into more beauty, more well-being, more personal care. Urbanization, wealth expansion, massive entry of the female gender in the labor market, low fertility rates, massive adoption of healthy lifestyles, this all plays in favor of categories in which you invest in your own. And this is what Personal Care, Beauty & Wellbeing are.
Personal Care, Beauty & Wellbeing are now 51% of our portfolio. Our intention in the medium to long term is to make it 2/3 of our business. We believe that this business structurally have more potential growth and they have more scope for premiumization.
In terms of geographical focus, we have made U.S. and India, the 2 clear anchors of our portfolio. They represent today 33% of our business, but our intention is to make it 45% in the medium to long run. U.S. is 21%, India is 12%. And it's very, very important for us to focus in U.S. because historically, Unilever has been a kind of federation of local and regional brands. We believe that the U.S. is the only market that provides simultaneously critical mass to build a big business locally, but at the same time, provides a platform for international brands. And this is what we are doing with the acquisitions that we are doing in the U.S. in order to build the portfolio that can travel internationally in the premium segment.
The times of Unilever buying a sole company in Colombia or a food company in Egypt or a home care business in Vietnam are gone. We will concentrate the capital allocation of Unilever in building a portfolio for the future in the U.S. that can travel internationally.
India, Srini will cover that later, it is our second largest operation, close to EUR 7 billion, very, very successful historically. But we are very, very conscious that the portfolio that brought us to a huge position of leadership in India is not necessarily the portfolio that will propel us into the future, and we will make the changes and the investment there to ensure that we have a portfolio that is suited for the channels of the future in India.
We are moving into a more premium offering and with a significant presence in digital commerce. We are really convinced that concentration of retail will accelerate in the context of AI and LLMs. And we believe that the profit pool for the staple sector is shifting upwards. And that's the reason why we are moving our portfolio upwards. 42% of our portfolio now in premium positions. Our intention is to really move it to 50% in the next few years.
And we are really accelerating in digital commerce. 17% of our global Beauty & Wellbeing business is already in e-commerce. 17% of our U.S. portfolio is in e-commerce today, growing double digit and going very, very fast. We have built a portfolio now in which 30 Power Brands are the core for our investment. We have 11 brands that are beyond the EUR 1 billion, [ 15 ], if you take that in dollars. They have been growing 3.3% in volume in the last 3 years in average. That represents 78% of our portfolio. There is EUR 11 billion of revenue in Unilever that is not part of this Power Brand. Around EUR 2 billion of that is our brands that will be disposed in the near to midterm. The other EUR 9 billion are important brands, particularly to provide us resilience against economic volatility in emerging markets. But these Power Brands, these 30 brands, is where we are concentrating our investment.
We have a very attractive financial profile that has changed significantly since the last time we have been in CAGNY. Our gross margin has expanded 460 basis points. 2/3 of this increase in gross margin has been used to restore competitive investment levels in our brand. It's an implicit recognition that Unilever didn't invest enough in our brands for many, many years, but this is the past. We are now investing competitively with 16% of our revenue behind our brand marketing investment. 1/3 of the increase in gross margin has flown into the bottom line to achieve what has been our highest margin ever, 20%.
We don't believe this is a peak. If you compare with some of the HPC players in our space, some of them you know very well here in North America, they are significantly above us. And we really believe that we continue having significant scope in our gross margin to go up. Our return on invested capital is very competitive at 19%, definitely in the top third of the sector.
We are now organized in 5 clear P&L pillars, 4 at business group level, one for Foods, one for Home Care, one for Personal Care, one for Beauty & Wellbeing. This covers 85% of our revenue, and these 4 business groups take care of the top 24 markets of Unilever. All the rest of the markets of Unilever, we manage them under what we call the One Unilever market organization.
The 4 business groups run a whole P&L end-to-end in these top 24 markets. They have full accountability. And the intention there is to provide focus, category focus and category expertise to compete with the best pure play of the sector -- pure players of the sector.
In the One Unilever market, from market '25 onwards, we believe the benefit of scale continue being significant. They are not big enough to separate our sales organization. And this is a very successful unit that last year grew 5.2%. It has become accretive to Unilever with an expansion of operating margin of more than 250 basis points. We are operating that pillar now with 35% less headcount than 2 years ago.
95% of the P&L of the business groups is under full control of the business group president. People like me or [indiscernible] or the IT organization and part of procurement is managed centrally, but the business group president have full control of the key revenue drivers and the key lines of cost and investment of their P&L.
And importantly, in the 19th of March of 2024, we announced a significant productivity program at the same time that we were announcing the separation of [ Ice Cream ]. We have reduced now 17% our white collar workforce. This is a very different Unilever. This would have been very different -- very difficult in the Unilever of the past. You have seen that in the significant improvement in our overheads, 50 basis points in the last year.
We have also changed incentive systems. We are driving more accountability, differentiated performance. Historically, annual bonus, 90% of the people will receive an annual bonus between 80% and 120% of the par. In 2025, now we are paying this, only 55% are in that kind of range. 45% of our people are receiving rewards this year below 80% or above 120% of the par. So it's a very, very differentiated reward system versus what we used to have in the past.
All these changes in Unilever would have never happened without significant changes in leadership we have gone through in the last 3 years. You can see this number as a show of instability in the company, but we see it as the necessary refreshment of leadership that was absolutely crucial for a company that was underperforming. 8 out of the 10 Board members were not there when we presented in CAGNY in 2022. 9 out of the 11 leadership executives were not there, including myself, including Srini, 4 years ago. It's a huge, huge, huge change in the company -- in the leadership of Unilever, and I believe this is showing in some of our improvement in performance.
Let me now go in how we are transforming our innovation modeling, how we are adopting new models of reach and engagement with consumer -- and persuasion with consumers and also how we are executing flawlessly in the market. This is the mantra that we have put in place. We call it Desire at Scale. It's fundamentally about elevating the offering of our brands and executing flawlessly in the markets. And it has 2 pillars, what we call SASSY brands, bold disruptive brands and a frontline machine -- putting in place a frontline machine.
SASSY is an acronym for Science, Aesthetic, Sensorials, Shared by Others and Young-Spirited. Science, Aesthetic, Sensorials; superior science for superiority in product use, aesthetics for premium look and sensorial for wonderful experiences is what is defining the way we interact with consumers through our product development initiatives. It's all about driving superiority in our innovation plan. 3 years ago, I was standing in front of the [indiscernible] shelf, and I was not proud. That feeling has changed. And this is what's behind the 7% volume growth of that in the last 2 years.
I tend to say that our science has always been ahead of our marketing. Some people think the opposite, but I'm not. Unilever has historically had some of the leading science in the sector. We have close to 4,500 scientists in the company, 500 PhD. We spend around $1 billion in R&D every single year, but we have not leveraged that enough. Now what we are using is not using only the flow of new R&D, but also leveraging much better the historic R&D stock that we have not used in the past because our price points were not able to capture some of these great initiatives. And we have seen this in some innovations like Wonder Watch that is here in the middle that is really changing completely how people is washing in Europe, close to $200 million in 1.5 years since launch in this innovation. The same in brands like K18, allowing us to reach $80 price point in Hair Care. So this is what we are really driving very, very strongly in our scientific program.
Irresistible aesthetics across our whole portfolio from the high end of color cosmetics in prestige to the functionality of household cleaning through Cif or the new range of Cif probiotics. It's all about premium look, it's all about on-shelf appeal. It's all about real functional and look differentiation. We have our new unit of packaging development in the company. We are making big steps. This is one of the areas in which we have made more progress in the company.
Elevated sensorial for wonderful experiences, more extreme weather, really changing how people connect with categories like skin care or hair care in the globe, very different demands in places like India or places like U.S. when it comes to facial treatment, et cetera. Texture, a very, very important of our scientific program now. Fragrances, significant changes in how people interact with categories like laundry in which there is no tough dirt anymore and elevated sensorials in areas like fragrances matter more than ever. We are investing $100 million in our own fragrance house there. And significant changes in taste also in foods, particularly with adoption of hotter taste in categories like mayonnaise, condiments, et cetera.
All this is resulting in a much faster, much larger innovation plan that we are rolling out at speed and with a lot of focus in the premium sector. You can see here some examples, the Invictus technology, our superior body odor control technology, really driving our performance in deodorants, particularly in the U.S., in which a couple of years ago, we were having some issues in the premium segment, and now we have taken leadership.
As I mentioned before, quick wash cycle, very, very important in our strategy for Home Care. When you wash in a machine during 2 hours, the one that makes the hard work is the machine. When you wash in 15 minutes, you need great chemistry. And this is what this product brings into the market. And this is a principle that we're applying in our whole portfolio. We want to shift our portfolio into areas where there is more demand for science because we believe that this is a fundamental competitive advantage, particularly in category like Home Care against local players in emerging markets. And I can go on and go on.
Shared by Others, Young-Spirited, this is what we call social first demand model, and it's all about a new way of reaching and engaging and persuading our consumers. I'm absolutely convinced that the times of big corporate big brand messages are gone. You need an army of people talking for your brands today, and you need your brands to keep contemporary. And this is really, really tough with the kind of media fragmentation that we are seeing. These are numbers only for the Beauty division.
We have now 180,000 content creators working for Unilever in the Beauty & Wellbeing division. When you look at the company as a whole, it's close to 300,000. In Beauty last year, we have 75,000. This is the kind of exponential growth in the infrastructure that we are building for social media. We have increased the number of assets in 7x last year in Beauty. This is only possible through the adoption of AI at scale in content creation. We have increased by 2 the frequency of posting. The life span of a video now is 4 days. The time of lazy marketing, a couple of ads a year for a couple of innovation are gone. Marketing today is hard work, and we are ensuring that in every single corner of Unilever, we are adopting this model at scale, variety of creators, volume of content, velocity of posting.
Young-Spirited brands that are immersing culture, that are contemporary, that are experiential. This is behind the success of [indiscernible] or the success of Vaseline. Vaseline is a 155-year-old brand. In the last 2 years, 12% volume growth, all because serious immersion in culture, serious adoption of social media modeling. Social validation, the importance of event marketing, creation of significant amount of quality content for algorithmic preference and in a context of huge media fragmentation, more important for retail activation. These are the 4 key drivers in our model of reach and persuasion with our consumers.
Perfect Stores. We have put together a template now to run our business in emerging markets, in traditional trade or in modern trade, physical modern trade or in e-commerce, 9 key metrics of Perfect Stores in physical presence, 11 metrics for our digital presence. This is an example of how we have executed Wonder Watch launch in U.K. in this case. And this is what we will do, for example, with the FIFA activation for our deodorants, hair care and skin cleansing business in the next few months here in U.S. and all around the globe. We really believe that in the context of media fragmentation, physical presence in a store is more important than ever. We want to enter a store and feel that is a Unilever store. If you go to Central India and you go to one store, Unilever is 12% of the sales of that store. The second supplier is 1.6%. You have to fill it. And this is what we are doing with the level of investment that we are doing in store.
And the same when it comes to digital, we have built 3 hubs for digital commerce. U.S. with the likes of walmart.com or with the likes of Amazon in which we are enjoying growth about 25%. It's all about joint business planning. It's all about leaning in retail media. It's all about creation of great content.
In China, with the likes of Douyin, TikTok Shop, we are growing more than 50%. It's all about content to commerce. And in India, where quick commerce is only 3% of our revenue, but it's growing more than 100% for us. It's all about how to supply the dark stores in which these products are delivered -- from which these products are delivered to homes. It's all about premium offering. It's all about availability. It's all about content creation.
With that purpose of fundamentally putting together media marketing and commerce, we have announced today an important strategic partnership with Google. We really believe that in the future, the consumer journey of discovery of brand and shopping will be more conversational, will be done with much more presence of agents, and we want to be sure that we are at the forefront of technology when it comes to this. And this is the reason behind this deal that we have announced today in the morning. This will help us in our marketing, but also in our modeling simulation in R&D in order to shorten the innovation cycle significant. So it's a very, very important development for us that we have announced this morning.
With this, I would like to really put a short video. And after that, Herrish will show how this is landing in the most important market in the U.S. and how this has helped us to deliver 4% volume growth in the last 3 years.
[Presentation]
Good afternoon. My name is Herrish. As Fernando says, I lead the U.S. business. I just want to recap a few things that Fernando talked about, portfolio change, organizational change and cultural change. And for me, the U.S. is the leading market within Unilever of that change.
Allow me to start with portfolio. If you see the data here, Fernando talked that in the midterm, he would like 2/3 of his business, personal care, beauty, health and wellness. In the U.S. today, we are 77%, close to 80% of our business is already where the global vision is. What's fueled that is the $15 billion capital that we spent in the U.S. over the last 5 years. Yes, M&A acquisitions, but it's also built a supply chain that's fit for the volume growth that Fernando talks about. At the heart of the portfolio transformation has been the well-being footprint. We've pretty much doubled our footprint over that 3- to 5-year period.
But Unilever has operated in the U.S. for over 80 years. The one thing that hasn't changed is that we serve all of America. We serve 95% of households. We have one side brands that are 70-year-old like Dove. The other side, we've got fast-growing brands like Olly, Dr. Squatch, heading towards that [ 1 billion ] to join Liquid I.V. recently. They're at the heart of that transformation. What's most important about this portfolio is that it's building penetration with high-income households and Gen Z, build penetration where the growth is happening in the U.S.
At the heart of that has been Dove. Yes, you may expect me to talk about Liquid I.V., Olly, but the GBP 3 billion franchise is at the heart of Unilever USA. And what I'm going to take you through is what happens when you take SASSY and it finds the magic of execution.
Let me start with what Dove you should look like in '22. And I'll leave you pausing of some of the words that may come up, fragmented, cluttered, regional federation of Dove. Let me take you through now what Dove looks like today, dramatically different. Desire at Scale applied consistently at every touch point, craftsmanship, elevated sensorial cues, thoughtful design and packaging the cues beauty all the way through it, very much inspired by the SASSY framework.
So let me take you through some of the detail of what's driven the double-digit Dove performance in '25. Dove, since its inception in 1957, has always brought science to the categories in the U.S. And in '25, it does not change. We brought bioprotein to hair care, makes your hair 10x stronger. We bought nanoemulsion to skin cleansing, gives you 4x moisturization, gives you skin lotion effect. These technologies are decade-long in research. They are patent in the technology, and they have a long-term funnel about how we will continue to revolutionize the categories that we operate. It's supported by aesthetics, premium format and material, as you can see. And we have particularly even at the merchandising level, every touch point is about aesthetics.
But as you know, sensorially, functional superiority isn't just the name of the game now. You have to have formats and fragrance forward thinking. Think about formats like scrubs, oil, they are incremental to the category. They are premiumizing the category. Think about more usage and more benefits, which is what the brand has been bringing.
Fernando talked about Shared by Others. Let me give you why this is the future of marketing. We've tripled the volume content on Dove over the last 2 years. We are obsessed about meeting our consumers where they are, and we have to be part of that conversation. That's why it is powered by more content. We've tripled the level of creators and the influencers that we have in the U.S. As you know, the future of marketing is many to many, community to community. Yes, you can have mega creators, but you need to have now nano creators and influence to have that community to community feel. And yes, we're getting more engagement.
The last column tells you that we're spending more investment behind our brands. We're getting more content. We're getting more engagement, and we're reducing CPM, which means we're getting a better return for our investment going forward. We feel we've got an algorithm. But we're obsessed about going deeper in culture. And Fernando coined it as Youth-Spirited. I hope in the break, you got a time to engage with Crumbl and Bridgerton. But these are more than collapse.
These are strategic partnerships where we spend time looking at the 2 brand versus of Dove, Crumbl or Bridgerton, and we look for the magic of the equity of both brands. And once we find it, it inspires fragrances, it inspires sensorials and the data speaks for itself. 30% of Crumbl users are new to the brand, and they're Gen Z. There's a whole new generation coming into the Dove franchise.
There's a new marketing model, and the words I'll leave you with is that we [ seed ], we ignite and we scale. When we launch these, we seed through Reddit and we create a bit of fandom. We then ignite on TikTok and then we scale by owning physical and digital availability. So Desire at Scale in the U.S. is working, a GBP 3 billion franchise that's grown volume at 5% for the last 3 years. But the message I want to leave you with is Dove is a repeatable model that we will roll out across all our brands in the U.S. We did it on our biggest brand to prove that the strategy works when you bring SASSY and execution together.
So let me talk a little bit about execution. The one thing that we've benefited very quickly over the last 2 years is a dedicated sales force. By every business unit is dedicated. We play for scale where relevant. Every sales organization has a perfect store. Perfect store is a picture of success for how we want to build the brands. And what's happened over the last 2 years is that we are now #1 in Advantage Survey in the U.S. for personal care, for foods and #3 for Beauty & Wellbeing. That's an endorsement by the biggest retailers in the world to say you have a category vision, you have really good people and you're delivering on the execution. We are truly an omni player. That's the currency in the U.S., 25%, and it's competitive. And we're bringing culture to store and to digital platforms. We own some of the biggest assets. Just think of what you saw outside. We started with Super Bowl. We went Crumbl. We went Bridgerton. We're about to go FIFA, and there's so much more in the second half.
So as I look to wrap up, the big message is portfolio change, organizational change and a fearless culture about play to win and the joy of winning. What you see in the U.S. is 3 years of volume growth above 4%. We believe it's starting to become consistent, and now we're building a track record of year in, year out, quarter in, quarter out volume growth.
So let me add a bit of texture and maybe a bit of confidence on '26 before I hand over to Srini. As we look at '26, our innovation funnel has never been so strong in the U.S. Let me give you one data point. Our innovation funnel on deodorants in '26 is 2x what it was in 2018. The Compass organization, I like to think of as U.S. for U.S. powered by global scale and technology. It is working. We bring culture, but we're always part of the conversation. We're obsessed about our brands being always on, think more content, more influencers, more creators. And by the way, we spent $600 million more investment in BMI over the last 5 years. And to fuel you with, we're about -- we're [indiscernible] in Q2, this company, Unilever USA will launch its biggest activation they've ever done in the history of the U.S. Every single retailer is with us, and this is going to be a monumental moment for the U.S. and obviously, when England win the World Cup.
Thank you. Well, there's a round of applause. On that note, let me hand over to Srini to talk about our other anchor market, which is India.
Thanks, Herrish. I'm Srini Phatak, CFO for Unilever. Actually, a privilege to be here and actually talk about the other serious growth engine, which is actually India. Actually, what I got -- we've got a very nice internal gig going on here saying that who is going to do better, either which way Unilever wins. It's actually a fantastic place to be. India, when you really look at it, it's poised to be the third largest market in the world in terms of GDP, a market which is poised to actually continue to grow upwards of 6% when it comes to real GDP. There are very few places where you'll start to see growth like that.
Today, our category consumption classically is at about $54. Even if you were to compare it with a market like China, there's 6x opportunity and Indonesia, 4x opportunity. And it's also a place which is incredibly well positioned for us for -- really for exponential growth and the numbers really say it.
We've got market-leading positions, about 85% of our business is #1. To give you some context, in Hair, we got a 55% share. That's 3.5x larger than the nearest competition. If you really look at skin cleansing, we are at 37% market share, which is again 2.5x the nearest competition. If you look at [ dish ], we are upwards of 51% of market share, and that's actually 4x of the nearest competition. That starts to give you a flavor in terms of the leadership positions that we have. And this business has, over the last decade, consistently delivered 4% volume growth. And as we are doubling down on the India opportunity with investments, people and capabilities, that is a trajectory we only believe is actually likely to go further and beyond.
This is another important element. Fernando talked about where our consumers. There is a rapid shift, which is really happening towards digitization. There is people moving up from mass to premium from distributed trade to general trade. And that's where the profit pools are, and that's where our competition is. This, again, is an important element to highlight here that we are incredibly well positioned when it comes to as people move up the straddle, as we move up from mass to premium, our shares are higher. As people move from general trade to modern trade, our shares are higher.
And equally impressive and important to highlight is our profitability actually starts to get better as people start to upgrade as consumers come in. So simply put, our profitability in modern trade is higher than our profitability in general trade. Our profitability in premium is higher than our profitability when it comes to mass. So as consumers continue to move up, we are actually very well positioned to really capture the lifetime value of this opportunity.
Fernando also spoke about quick commerce today. It's about 3% of our business, growing 100%. Again, continues to be a huge driver for us in terms of growth. Here, we have actually created a dedicated organization between supply chain and sales, along with tech-enabled and agentic solutions to really make the supplies and capture the demand. Equally, we have actually got into clear partnerships with the top 3 players, which actually then starts to uniquely position us. Therefore, we are well poised to win both in search as well as in supply in this channel.
And this is the other element to see. Indian opportunity is not just a premium opportunity. It's a good way to really segment our portfolio between the 70 million. The top 70 million are actually equal to the per capita consumption. The 5% of the population has got the per capita consumption of France. There is growth to be had in the mid. There is growth to be had in the mass. We have more tailwinds in India and where we need to actually bridge our portfolio gaps, we are putting inorganic capital, the only place other than U.S. And you'll see that the notable example there is the acquisition that we made in Minimalist.
So our strategy is pretty much about 5-pronged in India. First is really segment the country by affluence and therefore, have the right product, brand channel combination to cater to that. That's number one. Second is really make our brands more contemporary through social, through digital and the SASSY framework. The third element is actually to double down in a bigger, fewer bets where we can actually put disproportionate resources to capture the value. The fourth element is actually customize some our India-specific capabilities when it comes to media, when it comes to R&D, while complementing with what Unilever really offers to actually enhance the proposition. And finally, obviously, an organization structure, which is simplified to continue to drive this at pace and therefore, capture the opportunity that is.
I'll quickly shift gears to really talk very quickly about our value creation opportunity and therefore, really anchored around the 2 big drivers. You've seen this. And in some ways, it absolutely remains consistent. This is a business which is really anchored on volume-led profit delivery growth, profit in hard currency. So the simplest way to think about is consistent compounders. That's how we would really like to run the business. Our ambition is obviously mid-single-digit volume growth with a modest margin improvement. Our focus really is improving profitability. And the way we will do it with enhanced gross margins, which we then start to invest behind our business. and a business which is actually anchored on 100% cash conversion.
We've got a clear strategy on bolt-on acquisitions. We deploy about $1.5 billion each year. That's a strategy which is working well for us. And you saw some notable examples of it, Liquid I.V., Nutrafol, Dr. Squatch. They continue to give us that additional leg of really spurring growth and actually really reshaping our portfolio. And our balance sheet is well positioned with net debt about 2x of EBITDA, which actually then gives us the financial flexibility to really work this through.
What's important for us is, therefore, I thought I will go a bit deeper into 2 important elements which really make a difference. One is really volumes and second is really gross margins. Very intuitive because that's really the way we will run the model, and that's really how we will build this business.
Important to highlight for us that UVG is a combination of mix and volume. Therefore, what you really see is the absolute volume and the premiumization opportunity and the price for us is pure price play. We've actually looked at this from 3 different angles and therefore, why it gives us the confidence to really say we can continue to sustain this business in upwards of 2% of UVG year-on-year.
We talked about Power Brands. 78% of our business is really Power Brands. And in the last 3 years, we've actually grown this upwards of 3% consistently. And that's where we are actually putting all our resources, our incremental BMI, our technology and our best efforts. We talked about Beauty & Wellbeing -- Beauty & Wellbeing and Personal Care. Again, half of our business consistently growing about 3.2%. That's again really a focus area. Even in 2025, 100% of our incremental BMI went into Beauty & Wellbeing and Personal Care.
And the last angle we really talked about is U.S. and India. Herrish spoke about how U.S. has actually delivered 4% consistently for the last 3 years. India is coming back into the game. Even if there is a bit of a recalibration between the 2 markets, there is high levels of confidence for us to then say we will be able to get this number and do better. So multiple ways to really look at the confidence that we have and it is also a testament of the level of execution and focus and how we are actually shaping the business through these power centers.
Important also to highlight here the gross margin story. Fernando gave you a bit of a flavor of the improvement. I want to give you a bit of how of what we have done in this case. Again, a housekeeping element to highlight. Actually, our gross margins take into account the primary distribution costs that we put in, yes. So the distribution cost from our factory to our distribution centers. And some of the other peers don't do it on a like-for-like basis. If you actually back that out, our gross margins actually tend to be upwards of at least 500 basis points higher, so close to 52%.
Having said that, we have clear levers to drive and enhance gross margin. And you see that pricing is not one of them. We are actually very responsible when it comes to pricing discipline to ensure the right balance between the affordability, the price pack architecture and balance value creation with competitiveness. So the levers really are what we influence and we drive.
Volume is actually a big, big enabler for us. Our gross margins, as you see, is give or take, 47%. But every incremental unit that we produce actually has got a marginal contribution of upwards of 60%. That then starts to become a virtuous circle of how volumes then tend to really drive margins for us.
If you think from a mix perspective, the mix can really be portfolio, mix can be power brands, mix can be geography, that actually tends to be a positive enabler for us. And there, we have an opportunity to actually think about 20 to 25 basis points of expansion that we can actually drive from a mix perspective.
The third element is really productivity. While productivity is really today a cultural shift from a gross margin line, we continue to have market-beating competitiveness enabled by buying efficiencies, enabled by tech into buying and multiple models, including partnerships. That is something which is serving us well. At some stage, some of the benefit will come down, but there are other levers to continue to pull because you can't indefinitely beat the market by 1%. But today, we are actually able to do that across the markets.
And the last point really is on CapEx. We spend about $1.5 billion, $750 million of that is really towards productivity. Even if you take a 4-year payback, we are talking about anywhere between 25 to 30 basis points of margin expansion on gross margin, which can actually continue to be delivered. This, therefore, gives us the confidence in terms of the investments that we are making, a 300 basis point step-up, massive shift towards digital and more than 100% of this going really towards Power Brands, really going towards Beauty & Wellbeing and Personal Care.
And we also started to put in models to really measure the ROI of our digital spend. Our rapid ROI tool, which is today live in U.S. and in India, is well poised and is giving us good signals to measure the effectiveness, and we are actually going to take it to 7 large markets this year to really then start measuring the effectiveness and therefore, better redeployment.
So in simple, putting it back, this is my last chart before I hand over to Fernando. We are well poised when it comes to growth and productivity with more than 21% of our turnover being invested, a big portfolio shift and a consistent policy of capital returns between share buyback and dividend.
With that, I'll hand over to Fernando.
Thank you. Good. So in terms of outlook, as we said in our earnings call recently, we see for this year our USG between 4% and 6% in the range that we have communicated for the long run, probably at the bottom of that range. Markets are relatively soft. That will require that we outperform market as we did in 2025, but we are very confident that we can do it with UVG a 2-plus percent volume growth with modest improvement. And as we have mentioned in the earnings call also, we have announced recently another share buyback of EUR 1.5 billion that will start in the second quarter.
Let me just close with 3 key messages. Unilever has gone through a very, very profound change in the last 3 years. That change has affected our organization, our portfolio, our leadership, but we believe that we are now a structurally simpler, leaner, stronger business. Desired scale, our mantra of elevating our brands is working, it's real, it's differentiated. It's really taking into account how people discover brands today and how they shop. And the U.S. performance is a proof that this model is working, and we are rolling out this model into the whole of Unilever, considering that this is an emerging market play, close to 60% of our business is in emerging markets. We believe this can be a significant competitive advantage. So we are well positioned to continue to outperform the market. And I hope next year, if we are here again, if you invite us, we can show that this will be a reality.
Thank you very much.
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Unilever — Consumer Analyst Group of New York Conference 2026
Unilever — Consumer Analyst Group of New York Conference 2026
Unilever stellt eine klare Strategie‑Wende vor: Premium‑Personal Care, US/Indien als Wachstumsanker, Volumenfokus und Margensteigerung durch Mix & Produktivität.
Management: CEO Fernando Fernandez, U.S.‑Chef Herrish Patel, CFO Srini Phatak präsentierten Strategie und operative Fortschritte.
📣 Kernbotschaft
- Kernaussage: Unilever verschiebt Portfolio und Kapital auf Beauty/Personal Care (jetzt 51% des Umsatzes, Ziel ~2/3), setzt Volumenwachstum als Hauptkennzahl, konzentriert Investitionen in USA und Indien (aktuell 33% des Umsatzes, Ziel 45%) und will Margen weiter durch Mix, Produktivität und gezielte M&A ausbauen.
🎯 Strategische Highlights
- Power Brands: Fokus auf 30 Kernmarken; 11 Marken >€1 Mrd.; diese machen 78% des Umsatzes und erhalten 100% des zusätzlichen Brand‑Marketings.
- SASSY & Desire: Innovations- und Marketingmodell (Science, Aesthetic, Sensorials, Shared, Young‑Spirited) plus "Desire at Scale" zur Premium‑Positionierung und Social‑first Content‑Skalierung (bis zu 300.000 Creator konzernweit).
- Organisation: 4 P&L‑geführte Business Groups für Top‑Märkte, One‑Unilever für Rest; leichtere Struktur, 17% Reduktion der White‑Collar‑Belegschaft, differenzierte Anreizsysteme.
🔭 Neue Informationen
- Strategie‑Deal: Heute angekündigte strategische Partnerschaft mit Google zur Conversational Commerce‑Entwicklung, Marketingoptimierung und beschleunigter Innovationsmodellierung.
- Operative Details: E‑Commerce: Beauty & Wellbeing 17% online, US‑e‑commerce +25%, China (Douyin/TikTok Shop) >50% Wachstum; Portfoliorotation: ~€2 Mrd. Marken stehen zum Verkauf.
⚡ Bottom Line
- Fazit: Präsentation liefert konkrete Umsetzungsbelege (U.S.‑Erfolg, India‑Position, Margenverbesserung). Wenn Execution und Premium‑Verschiebung halten, spricht das für nachhaltiges Volumen‑ und Margenwachstum; Risiken bleiben Makro‑zyklische Nachfrage, Umsetzung in Schwellenmärkten und Integration weiterer Zukäufe.
Unilever — Q4 2025 Earnings Call
1. Management Discussion
Hello, and welcome to Unilever's full year results announcement. Thank you for joining us. In a moment, Srini Phatak, our Chief Financial Officer, will take you through a detailed breakdown of Unilever results for 2025. But before that, I would like to share with you a few reflections on our performance last year.
Let me start by saying that we have delivered a solid year, fully in line with our commitments despite challenging conditions. When I took over as CEO, I made clear that one of my biggest priorities was to ensure that in Unilever, we could both perform and transform. 2025 has demonstrated our ability to do both. We delivered a good performance, delivering competitive volume growth, positive mix and gross margin expansion, with sequential improvement throughout the year.
We sharpened the portfolio. The successful demerger of Ice Cream, combined with 10 deals, including acquisitions like Minimalist, Wild and Dr. Squatch. And the disposal of several nonstrategic brands means that we have rotated 15% of the total portfolio in 2025. We have significantly elevated the offering of our brands, stepping up their functionality, their aesthetics, their sensorials, strong innovation plans and a decisive shift to social-first demand-generation models also contributed to a strong improvement in the Unmissable Brand Superiority scores of our brands, a key reason for our ability to outperform markets.
This is then powered by another increase in our brand and marketing investment. We improved our execution, reflected by our continuing strength in developed markets and our improved performance in emerging markets. including the successful operational resets in key markets like Indonesia and China. We have also acted decisively to correct performance gaps in areas like Home Care and Deodorants in Brazil or U.S. Care, businesses in which we expect significant improvements during 2026. We drove cost discipline and improved overheads by 50 basis points through the continuing delivery of our productivity program that is significantly ahead of schedule.
We are moving at speed to build a business that drives desired scale in our brands and execution excellence. There is much still to do, but we have entered 2026 as a simpler, sharper, more focused business, better able to capture the many growth opportunities that exist across our categories and our channels. Our performance in 2025 give us added confidence that we are on the right track, as Srini will now highlight in taking you through the numbers.
Srini?
Thank you, Fernando. Before I turn to the results, just a brief point on the basis of reporting. All the figures that I refer today are on a continuing basis, which excludes Ice Cream. Comparative figures have been restated to reflect the demerger of the Ice Cream business. So all growth, margin and cash metrics are presented on a like-for-like basis.
For the full year, underlying sales growth was 3.5%, with volumes at 1.5% and price at 2%. Looking beyond the single year, performance over a 2-year period highlights the underlying momentum of the business, particularly in Beauty & Wellbeing, Home Care and Personal Care, we delivered compounded annual volume growth of 3.6%, 3.1% and 2.1%, respectively. In 2025, we saw a clear sequential improvement through the year with quarter 4 growth at 4.2%, with a step-up in volumes to 2.1% and pricing at 2%. This reflects our disciplined execution and a sharper focus on volume-led growth.
Our 30 Power Brands, which represent more than 78% of the group turnover, continue to grow ahead of the average, delivering 4.3% underlying sales growth for the full year with volumes up 2.2%, in line with our medium-term growth algorithm. This performance has been sustained over time, with Power Brands delivering a 2-year compounded annual growth rate of 5%, including 3.4% volume growth. Power Brands have the first call our incremental resources with 100% of our incremental BMI in 2025 being invested behind them. The performance we see reflects the impact of those prioritization choices. Momentum strengthened further in the fourth quarter with Power Brands delivering growth of 5.8%, driven by volume growth of 3.5%.
Beauty & Wellbeing delivered balanced growth across the year with underlying sales growth of 4.3%, evenly split between volume of 2.2% and price at 2.1%. Dove, Vaseline and our premium brands continued to outperform, delivering double-digit growth, reflecting the strength of our innovation and focused execution. Category performance varied across the year, reflecting different stages of portfolio reshaping, innovation delivery and execution.
Hair Care was flat overall with pricing offset by lower volumes. Within this context, Dove Hair continued to deliver double-digit growth, driven by the rollout of its fiber repair range across multiple markets. Total Hair Care performance in North America was flat, reflecting portfolio simplification actions, while softer market conditions in some emerging markets weighed on volumes.
Core Skin Care delivered mid-single-digit growth. Vaseline again stood out, delivering double-digit growth for the third consecutive year and becoming our eighth largest brand.
Wellbeing remained a key growth engine, delivering double-digit growth for the year, led by volume. Liquid I.V. and Nutrafol both delivered double-digit growth, with Liquid I.V. reaching 2 important milestones: becoming a $1 billion brand and achieving a record U.S. household penetration of over 18%. Olly delivered high single-digit growth, and it is now an over $500 million brand.
Prestige Beauty delivered low single-digit growth. Hourglass and K18 continued to grow double digit, and Dermalogica and Paula's Choice returned to growth in the second half.
In the fourth quarter, Beauty & Wellbeing growth stepped up to 4.7% with volumes up 2.8%. This performance underpins a 2-year compounded annual volume growth rate of 3.3%, reflecting improved execution and a stronger performance across several key Asia Pacific Africa markets as the year progressed. While market growth moderated in Wellbeing, we delivered volume growth above 5% for the quarter, continuing to materially outperform the market. Meanwhile, our core portfolio delivered improved growth with Hair Care at mid-single-digit growth.
From a profitability perspective, underlying operating profit in Beauty & Wellbeing was EUR 2.5 billion in 2025, with an underlying operating margin at 19.2%, down 20 basis points year-on-year. This reflects a significant improvement in overhead efficiency with increased brand and marketing investments behind Power Brands and premium innovations supporting long-term sustainable growth.
Personal Care delivered underlying sales growth of 4.7% for the full year with a much stronger competitive performance driven by the momentum in the United States. The U.S. remains a big growth engine and a benchmark for execution across the business group. Price contributed 3.6%, largely reflecting commodity-driven increases with volumes growing 1.1%, supported by premium innovations, particularly in Dove, which delivered high single-digit growth. Strong volume growth in developed markets led by North America more than offset softer conditions in Latin America, where volumes declined, but the performance remained ahead of the category.
Deodorants delivered low single-digit growth, supported by both price and volume. Dove again led performance, delivering double-digit growth with scaling of Whole Body Deos across 15 markets, reinforcing our leadership in the category. In the fourth quarter, growth improved sequentially to mid-single digit as actions to address product format mix in Brazil began to gain traction.
Skin Cleansing delivered mid-single-digit growth led by price and continued premiumization. Oral Care also delivered mid-single-digit growth, driven by strong performances in Close Up and Pepsodent, with premium whitening and naturals innovations in Asia Pacific Africa.
During the year, we further strengthened Personal Care's portfolio through the acquisitions of Wild and Dr. Squatch. These acquisitions enhance our exposure to premium segments and are expected to contribute meaningfully to growth over time. In the fourth quarter, underlying sales growth remained strong at 5.1%, led by North America and Asia Pacific Africa. Growth was driven by price and supported by positive volume, reflecting the positive trajectory of the business and the sustainability of U.S.-led momentum.
From a profitability perspective, underlying operating profit in Personal Care was EUR 3 billion. Underlying operating margin increased by 50 basis points to 22.6%, driven by improvements in gross margin and overhead efficiency. We continue to invest behind our brands, most notably in the U.S. and in the premium segments in line with our strategic priorities.
Home Care delivered underlying sales growth of 2.6% for the year, with growth primarily being volume-led at 2.2% and a modest contribution from price of 0.4%. Performance improved sequentially through the year, supported by strong growth momentum in Europe, driven by premium innovations and improved execution and performance in India.
Fabric Cleaning was flat as strong performance in Europe was offset by a softer performance in Brazil, where corrective pricing actions were taken earlier in the year to restore competitiveness. Wonder Wash continues to go from strength to strength following its launch in 2024, and it's now established in more than 30 markets. This demonstrates the speed at which we can roll out high-impact innovations at scale.
Home & Hygiene delivered mid-single-digit growth led by Cif and Domestos. Growth was supported by premium innovations, including Cif Infinite Clean and the continued rollout of Domestos Power Foam beyond Europe, extending our leadership in hygiene formats.
Fabric Enhancers delivered high single-digit growth led by volume. Comfort, one of our EUR 1 billion brands performed particularly well, supported by premium formats and fragrance-led innovation, with strong momentum across several emerging markets.
In the fourth quarter, growth accelerated to 4.7%, driven by 4% volume growth, underlining the recovery of the business. India was a key contributor to this momentum with Home Care delivering mid-single-digit volume growth, led by strong performance in liquids across Fabric Wash and Household Care and reaching its highest ever market share. Brazil, Home Care's second largest market, also returned to growth in the quarter, further supporting the overall improvement.
From a profitability perspective, underlying operating profit in Home Care was EUR 1.7 billion, with an underlying operating margin of 14.9%, up 40 basis points year-on-year. This reflects improved overhead efficiencies and disciplined brand investments focused on fewer high-impact innovations, partly offset by a decline in gross margin.
Foods delivered underlying sales growth of 2.5% for the year, with 0.8% from volume and 1.7% from price. Growth was ahead of the market, driven by strong performance in emerging markets, while developed markets were broadly flat amid weaker consumer demand. Against that backdrop, this represents a solid performance with clear evidence of competitiveness across our core brands.
Hellmann's continued to perform well, delivering mid-single-digit volume-led growth for the year. This was supported by the continued strength of its Flavored Mayonnaise range, now scaled across more than 30 markets and established as EUR 100 million platform, demonstrating our ability to premiumize at scale.
Cooking Aids delivered low single-digit growth, driven primarily by price. Knorr grew low single digit with softer retail conditions in developed markets offset by volume and price growth in emerging markets.
Unilever Food Solutions was flat. Volumes were positive in North America, offset by declines in China, reflecting a weaker out-of-home consumption. We expect the UFS performance in China to improve during 2026.
In the fourth quarter, underlying sales growth was 2.3%, with volumes up 1.3%, reflecting a market environment that remained subdued into year-end. From a profitability perspective, Foods delivered a record year with underlying operating margin increased by 130 basis points to 22.6%, the highest level achieved by the business group. Underlying operating profit was EUR 2.9 billion. This reflected portfolio pruning, disciplined pricing, productivity gains in gross margin, tight overhead control alongside continued focused brand investments in line with our food strategy.
We delivered balanced growth across developed and emerging markets despite a more uneven macro and consumer backdrop through the year. This highlights the advantage of our geographic footprint. In developed markets, we grew ahead of our categories despite consumer conditions softening, particularly in the second half. In emerging markets, performance improved throughout the year, reflecting decisive actions we took to address challenges alongside improved execution, a step-up in innovation and a more focused channel execution as well as an improving trading environment in several key markets.
Developed markets, which represent 41% of the group turnover, delivered underlying sales growth of 3.6% for the year, a sustained outperformance versus the market. Growth moderated in the second half as the macro and the consumer backdrop softened with fourth quarter underlying sales growth of 1.7%, with slower market growth in both U.S. and Europe.
North America was a standout performer. Underlying sales grew 5.3% for the year, with volumes contributing 3.8%, reflecting continued share gains and the benefits of multiyear reshaping of our portfolio towards Beauty & Wellbeing and Personal Care. Premium innovations supported by strong retail execution continued to underpin growth, allowing us to outperform the markets despite more subdued consumer conditions. In the fourth quarter, growth moderated as category conditions softened across the segments. Despite this, our portfolio performance remained resilient, reflecting the strength of our portfolio and execution.
Europe delivered low single-digit underlying sales growth for the year. Home Care and Personal Care performed well, supported by the volume growth and the continued rollout of Wonder Wash and Whole Body Deodorants. This was partly offset by softer conditions in Foods, where we continue to outperform the market. Growth across Europe was uneven with good momentum in France and Italy, offset by softness in Germany. In the fourth quarter, underlying sales were flat, in line with the slowing market environment, but our performance remained robust relative to the categories.
Emerging markets, which account for 59% of the group turnover, delivered underlying sales growth of 3.5% for the year. Performance improved sequentially through the year with growth accelerating to 5.8% in the fourth quarter including 3.2% volume growth, reflecting the impact of decisive actions taken earlier in the year, alongside a return to growth in Latin America.
Asia Pacific Africa delivered underlying sales growth of 4.6% for the year, with volumes contributing 3% and price 1.6%, reflecting strengthening of execution across several key markets. Momentum strengthened in the fourth quarter with APA delivering underlying sales growth of 6.9%, driven by volume growth of 5.7%.
In India, underlying sales grew 4% for the year, with volumes up 3%. Growth accelerated in the fourth quarter to 5%, with volumes up 4%, reflecting market share gains, a gradual recovery in market growth and the normalization of the trade environment following GST adjustments in the third quarter. Performance was led by our premium Personal Care portfolio and strong execution in laundry liquids.
In Indonesia, underlying sales grew at 4% for the year, with a sharp recovery in the second half, following a comprehensive reset of the business. Alongside price stabilization and trade stock normalization, we stepped up innovation and significantly increased social-first brand activation, strengthening relevance and demand across our core categories. As execution improved, availability and affordability were sharpened. The performance stepped up materially with growth accelerating to 17% in the fourth quarter against soft prior comparators.
In China, underlying sales growth were flat for the year, with clear improvement in the second half, including mid-single-digit growth in the fourth quarter. Actions to reset the business, including strengthening of go-to-market execution, and accelerating premiumization supported this improvement. This was led by Beauty & Wellbeing and Personal Care, despite overall market growth remaining weak.
In Latin America, underlying sales grew 0.5% for the year, reflecting a broad-based market slowdown amid ongoing macro and political uncertainty. Price growth of 5.9% largely offset a volume decline of 5.1%, with elevated price elasticity continuing to weigh in on volumes as consumer demand remained under pressure.
The region, however, returned to growth in the fourth quarter. For the year, Beauty & Wellbeing and Foods both delivered low single-digit growth. In Foods, performance was supported by Hellmann's, led by the continued strength of the Flavored Mayonnaise range in Brazil. In Beauty & Wellbeing, growth reflected improved execution and the strength of the core brands. During the year, we took targeted actions in Brazil to restore competitiveness, including corrective pricing in Fabric Cleaning and adjustments to the format mix in Deodorants. Home Care returned to growth in the fourth quarter, providing a clear indication that these actions are beginning to gain traction.
One Unilever markets delivered mid-single-digit growth with positive volume and price and were accretive to both group sales and profit growth in 2025. This performance reflects the benefits of radical prioritization and sharper focus in our smaller markets. Turnover for the full year was EUR 50.5 billion, down 3.8% versus the prior year. This was driven by significant currency headwinds with FX reducing turnover by 5.9%.
The currency impact was broad-based, reflecting a weaker U.S. dollar alongside depreciation across a number of emerging market currencies, including several of our large markets. This was only marginally offset by strength in a small number of currencies. Excluding currency, turnover increased by 2.3%, driven by underlying sales growth of 3.5%, partly offset by portfolio actions as we continued to sharpen the business.
The net impact from acquisitions and disposals was negative 1.2%. Within this, acquisitions contributed 0.6%, driven by Minimalist, Wild and Dr. Squatch, all performing in line with their acquisition business cases. This was more than offset by a disposal impact of 1.8%, reflecting the exits of Unilever Russia and the China water purification business in 2024. Disposals of Conimex, The Vegetarian Butcher and Kate Somerville were completed during 2025.
Underlying operating margin expanded by 60 basis points to 20% in 2025, reflecting a structurally strong margin profile. Gross margin contributed positively, expanding by 20 basis points and marking a third consecutive year of gross margin expansion. Importantly, following the Ice Cream's demerger, gross margin now is at structurally higher level of 46.9%. This reflects a fundamental shift in the shape of the group alongside improvements in mix, price and sustained delivery of savings.
Our productivity program and the ongoing cultural shift enabled a further 50 basis points reduction in the overheads. Since the program began, we have delivered more than EUR 670 million of savings and are well ahead of the plan. We remain on track to complete the EUR 800 million program in 2026. Brand and marketing investment increased by 10 basis points to 16.1% of turnover, the highest percentage in over a decade and 300 basis points higher than 4 years ago. This reflects a clear choice to prioritize investment behind our strongest brands and innovations, consistent with our focus on sustainable growth and long-term value creation. 100% of the incremental BMI was allocated behind Beauty & Wellbeing and Personal Care.
Underlying operating profit was EUR 10.1 billion, a decline of 1.1% versus prior year. In line with our multiyear priority, in 2025, we delivered hard currency underlying earnings growth. Underlying EPS rose to EUR 3.08, up 0.7% versus the prior year, with sales growth and margin expansion together contributing 6.5% to EPS growth.
Net finance costs were broadly flat year-on-year, reflecting active balance sheet management and disciplined funding decisions. Net finance costs represented 2.1% of average net debt, underscoring the resilience of our financing structure following the Ice Cream separation. Tax contributed positively, adding 1.3% to underlying earnings per share as the underlying effective tax rate decreased slightly to 25.7%. This reduction reflects the mix of earnings and the benefits of local tax optimization measures.
Our share buyback programs contributed 1.5% to underlying EPS. These positives were morely offset by currency, which had a negative impact of 8.8% on the underlying earnings per share. On a constant currency basis, underlying earnings per share grew by 9.5%. Following the separation of Ice Cream, an 8 for 9 share consolidation was implemented in December 2025 to ensure comparability of earnings per share, share price and dividends with prior periods being restated accordingly.
Sustainability remains a fundamental part of Unilever's strategy and is managed with the same discipline as our financial performance, with clear accountability and a direct link to remuneration. In 2025, we reached an important milestone in plastics, delivering both on our multiyear targets due this year. This reflects sustained focus and investments and demonstrates our ability to deliver against complex commitments.
Free cash flow for the year was EUR 5.9 billion, representing 100% cash conversion. Compared with the previous years, free cash flow was around EUR 400 million lower, reflecting costs associated with the Ice Cream demerger, including separation-related tax on disposals. Excluding these demerger-related items, free cash flow was EUR 6.3 billion, underlying the cash-generating strength of the business.
Net debt at the year-end was EUR 23.1 billion, an absolute reduction of EUR 1.4 billion following the Ice Cream separation. This reflects the combined impact of cash generation and the demerger, offset by dividends, acquisitions and share buybacks. Net debt to underlying EBITDA closed at 2x, remaining within our target range and consistent with our capital structure objectives.
Turning to returns. Our underlying return on invested capital was 19%, placing us in the top 1/3 of the sector. Our ROIC benefited by around 100 basis points from Ice Cream demerger, reflecting the higher quality and the lower capital intensity of the group following the separation. Overall, ROIC remains firmly in the high teens, which we continue to view as a key guardrail for capital allocation and a core pillar of our multiyear value creation model.
Our capital allocation is clear and disciplined and remains focused on 3 priorities: growth and productivity, actively shaping the portfolio and delivering attractive capital returns. Starting with growth and productivity. We continue to invest at scale where it matters most. Brand and marketing investment was 16.1% of turnover, while capital expenditure was 3.1% of turnover. Importantly, more than half the CapEx is directed towards productivity and margin initiatives, reflecting our focus on strengthening the underlying economics of the business while continuing to support our brands and innovation agenda.
Turning to the portfolio. We remain value focused. We are continuing to simplify the portfolio through targeted disposals while pursuing bolt-on acquisitions aligned to our strategy. Our focus remains on Beauty & Wellbeing and Personal Care, with emphasis on premium segments, digitally native brands and e-commerce exposure, particularly in the U.S. and India.
Finally, on capital returns, we returned EUR 6 billion to shareholders in 2025, comprising EUR 4.5 billion in dividends and EUR 1.5 billion in share buybacks. This reflects our capital allocation priorities with a clear preference to maintain in principle a 70-30 balance between dividends and share buybacks. Taken together, this provides consistency and visibility supported by strong cash generation and disciplined execution.
We continue to transform the portfolio in 2025, allocating capital towards higher growth premium segments while exiting businesses that no longer fit our strategic direction. Taken together, 2025 represents a step change in portfolio transformation. With the Ice Cream demerger and 10 transactions completed or announced during the year, we materially increased the focus and the growth profile of the group.
On the acquisition side, the additions of Minimalist, Dr. Squatch and Wild strengthened our exposure to Beauty, Wellbeing and Personal Care, premium segments and digitally native e-commerce-led brands with particular emphasis on the U.S. and India. At the same time, we were decisive in simplifying the portfolio. We completed exits from lower growth and noncore businesses, including Conimex, the The Vegetarian
Butcher and Kate Somerville and announced further disposals such as Graze, Indonesia Tea and the Home Care business in Colombia and Ecuador. These actions further sharpened the focus of the group and reduce complexity.
The Ice Cream demerger is the most significant step in this portfolio transformation. It reflects a deliberate decision to simplify the group, increase the strategic focus, enabling both Unilever and the Ice Cream business to pursue distinct strategies, capital structures and growth priorities more effectively. Overall, the scale and pace of change in 2025 underlines that this is a different Unilever, one that is actively transforming its portfolio to drive higher quality growth and stronger returns over time.
Turning to 2026. Our outlook reflects the progress we have made and a disciplined focus on what we can control in a slower market environment. On growth, we expect underlying sales growth for the full year to be at the bottom end of our multiyear range of 4% to 6%. We expect underlying volume growth of at least 2%, maintaining focus on our volume-led growth and outperforming slower markets.
On margins, we are confident of a further modest improvement to the underlying operating margin. Our structurally strong gross margin will continue to benefit from value chain interventions, fueling ongoing reinvestment into our brands. In 2026, we expect inflationary pressures in select commodities, with the overall inflation being lower than 2025. As before, margin progression is an outcome of our choices, not a short-term objective in its own right.
On capital returns, we have announced a new share buyback of EUR 1.5 billion, reflecting confidence in the strength of our balance sheet and the consistency of our capital allocation framework. We also continue to expect sustained, attractive and growing dividends supported by strong cash generation.
With that, over to you, Fernando.
Thank you, Srini. As we look ahead, we expect conditions to remain challenging, with soft markets in many parts of the world. Our confidence in the future stems from the significant progress we made in 2025, and we enter '26 as a very different looking business, one that is not only simpler and more focused, but also now built to deliver consistently.
We are building a sales and marketing machine founded on 3 fundamental shifts that transcend our whole business, with 7 clear growth priorities. Let me take them in turn.
The 3 fundamental shifts encompass our brands, our organization and our people. Our brands are benefiting from a desire at scale model that is elevating every stage of the journey, from product development right through to the way we reach and engage with consumers, to the way we execute in both offline and online retail. where fully deployed, we have seen incredibly strong performances in brands like Dove, Vaseline, Persil and Hellmann's.
We are making our organization fit for the AI age, transforming every link in the value chain, particularly around the consumer. That means deploying AI to supercharge demand generation, scaling and hyper targeting marketing content, partnering with consumer faces, LLMs, and working with retailers on agentic shopping models, creating a future fit model for how our brands are discovered and shopped. And our people are embracing a new play-to-win philosophy and approach where the demands may be greater, but where targets are sharper, accountability is clearer, potential rewards are higher and with the highest ever differentiation between best and worst performers.
When it comes to our growth priorities, this will be increasingly familiar to you by now. They involve honing in and doubling down on our biggest growth opportunities across categories with more Beauty, more Wellbeing, more Personal Care across geographies with U.S. and India as clear anchor markets for Unilever and across segments and channels, focusing on premiumizing the portfolio and further increasing our exposure to e-commerce.
These 7 areas are already driving a large proportion of our growth. And with the additional focus on investment we are bringing to them, we see opportunities to go considerably further. I look forward to going deeper on these fundamental shifts and growth priorities at next week's CAGNY conference in Orlando.
Nowhere does the robustness and validity of the transformational fundamental shifts and strategic growth priorities show up more clearly than in the strength and quality of our innovation program. You have seen in our results today how effective our premium innovation is when we create or grow categories like powder hydration, short-cycle laundry, probiotics in surface cleaning, flavor mayo, all powered by our superior science, irresistible aesthetics and elevated sensorials. We are doubling down on this approach in 2026, with an excellent pipeline of innovation, leveraging our multiyear scientific streams and introducing new ones. And many of our Personal Care innovations will be activated alongside our sponsorship of the FIFA World Cup 2026, an exciting moment for us and our brands.
A simpler, more focused company is not an end in itself. It is all about delivery, consistent delivery. That's what we are concentrated on. And while there is a lot more to do and more to prove, we are confident that '26 will be another big step forward in moving to a model and an approach that is built for delivery.
The key elements are all there. First, our mantra is and will remain volume growth, positive mix and gross margin expansion. We are laser-focused on these very clear metrics. This is a route to sustain success for Unilever and to top 1/3 shareholder returns, and we will continue to invest accordingly to achieve these objectives.
Second, with the well-executed separation of Ice Cream now behind us and with other recent bolt-on deals successfully completed, we have a sharper portfolio radically focused around our strongest categories and our biggest brand. Third, with our emerging markets strengthening and developed markets continuing to outperform, we have a real opportunity now to leverage one of Unilever's most distinctive assets, our global strength.
Fourth, our capital allocation priorities, as you heard from Srini, are crystal clear, focused on driving growth and productivity by supporting our brands, sharpening our portfolio and maximizing margin initiatives, while at the same time, delivering strong capital returns to shareholders. And finally, the strength of the organizational change at Unilever over recent years can hardly be overstated. The heavy lifting has been done.
This is now a new business simpler, leaner, more accountable, with P&L ownership now squarely in the hands of our category-led business groups, all back up by differentiated reward to drive top performance. All these elements give us the confidence that we are moving towards a model and an organization built for consistent delivery even in markets that will remain tough.
Thank you for your attention. We look forward now to taking your questions.
[Operator Instructions]
Thank you very much for joining the call. Our first question comes from Celine at JPMorgan. Celine?
Moving to the second question, Warren. The second question comes from Warren Ackerman at Barclays.
2. Question Answer
Warren here, at Barclays. Can you hear me okay? I'm doing echo.
Yes, we can, Warren
Okay, super. So first one, Fernando, can you talk a bit about the emerging market outlook for 2026? I think about the big 4, Brazil, India, China, Indonesia. Can you maybe hit on some of the key topics that people are interested in? The fix on Brazil Deos, for example? Is China and Indonesia proper reset? Is it done? How should we think about volumes in '26? That's the first one.
Second one, another geo one. It's on the U.S., obviously slowed versus Q3. Can you talk a little bit, Fernando, about where you see U.S. category growth? Any signs of price pressure in the U.S. and your confidence about the '26 delivery? What kind of innovation pipeline, what kind of delivery should we expect out of the U.S. in '26?
And just quickly, if I can squeeze in a housekeeping for Srini. Can you just tell us where the productivity savings landed, Srini? Is the EUR 800 million done? And what should we think about productivity-wise in '26?
Thank you, Warren, and good morning, everyone. Well, let me start saying that we consider our strength in emerging markets a significant long-term competitive advantage given the exposure to give us to better population growth rate, worse margin expansion, et cetera. And we have a portfolio in emerging markets that is really diversified in terms of geographies, category, segment, price points, and this gives us resilience against volatility.
We are very, very confident in our step-up in emerging markets. We are seeing now -- with the exception of LatAm, in which the market volume growth is flattish, we are seeing now growth in Asia Pacific Africa, in the territory of 3% volume growth for the market. And our performance is improving across the board.
India is improving both in terms of economic backgrounds and the fundamentals of the business, particularly the strengthening of our brand equities, our Unmissable Brand Superiority scores in India are improving across the board. Our execution, particularly in rural areas and traditional trade, independent trade, is also improving. And we are growing shares. And particularly in Home Care, we have achieved -- that as you know, it's 40% of our business there. We have achieved the highest ever share there in the last reading.
China is slowly getting better. Growth has accelerated in second half 2025. We have made some significant interventions in the route to market of e-commerce. More work to do there, but we expect a better year in China in 2026.
In Indonesia, we are very pleased with the renewed leadership team that we have put in place. They have done the right thing to reset the fundamentals of the business. We are now operating with very, very historic low levels of stock in our distributors. That has removed any fundamental issue of channel price conflicts we have had in the past. We have relaunched our 8 top brands in the market.
And of course, in quarter 4, we were benefited a very weak comparators. But I feel the metric that we look obsessively in Indonesia is an improvement in our sales run rates. And every single quarter, we have been selling more in Indonesia in the last 4 quarters.
Other markets, like Vietnam, Pakistan, Bangladesh, Arabia are all also improving. We have significant operations in other countries. So all this is growing nicely.
Regarding LatAm, markets remained flattish. We have seen in the second half of last year around 0% growth. Volume growth in Latin America, macroeconomic remained challenging in Mexico and Brazil. But we are pleased with the return to growth in quarter 4 led by the great momentum in Foods. We have a flying Hellmann's there. Solid growth in Beauty & Wellbeing. I'm very, very pleased with the fast reaction in Home Care to the corrective actions that we have put in pricing to restore competitiveness. This is starting to bear fruits there.
We expect improvements in Deos in the next few months. Actions have been put in place to rebalance our investment, increasing the one in aerosol relative to the one in contact applicator formats. Reigniting growth in aerosol is absolutely critical, given the higher revenue per use and the higher profit per use. We are getting a lot of support from retailers in this aspect. We are resetting planograms in thousands of stores and across the region, and we expect Deos in Latin America to be a key contributor to growth from quarter 2 onwards. So in summary, optimistic about emerging markets in 2026.
In U.S., let me start saying that our volume growth in North America in the last 3 years has been 3.9% in 2023, 4.2% in 2024, 3.8% in 2025. So this is a very consistent performance despite tough markets, probably one of the best performances in the sector.
And this is a reflection of a profound transformation we have done in our portfolio, the setup of a U.S. for U.S. innovation model and a huge focus in a strengthening relationship with retailers there.
Quarter 4 had a soft start, but we are encouraged by the fact that the market has rebounded in December and January. We have -- we are off to a good start in North America in 2026. Of course, we have seen some slowdown in Wellbeing. Wellbeing in North America in the quarter 4 delivered around 5% volume growth when it was in double digit in the first 3 quarters, we have a couple of issues there. Fundamentally, the share of assortment of Liquid I.V. in a key retailer of the club channel, also some increase in the customer acquisition cost of our DTC business of Nutrafol, but we continue very, very confident in the structural growth in the verticals of Wellbeing in which we compete and in our ability to continue expanding our leadership there.
So optimistic about the emerging markets, really optimistic about emerging markets. I believe that the solid delivery in U.S. in the last 3 years give us confidence that we will continue with outperforming the market there.
Thanks, Warren. On the productivity savings, I think we've said it in the press release. Cumulatively, we have now delivered about EUR 670 million of savings. The program is ahead of our own plans and internal plans and schedule. Most of this benefit, you will actually see in our SG&A line general overheads line, while some part of it was in supply chain overheads.
From a 2026 perspective, we expect to at least deliver the balance, EUR 130 million, that was a commitment we said about EUR 800 million, and we'll continue to go further on that. And more as a cultural shift that we have really made in the company is, we'll continue to keep our SG&A costs and other overhead costs at run rates which are lower than the turnover and therefore, in a sense that productivity, therefore, becomes an ongoing habit.
Our next question comes from Guillaume at UBS.
A couple of questions for me, please. The first one is on the pricing outlook for 2026. Fernando, can you maybe shed some light on how you expect price growth to play out this year, particularly given the sequentially, I think, lower inflationary pressures you're expecting for '26. And also, it seems a pickup in promo activities in many of your categories and regions. So it would be interesting, did you hear if you anticipate some are maybe contrasted pricing developments by region or product category this year?
And then the second question, probably for Srini. Could you maybe walk us through the key building blocks that support your confidence in achieving this modest margin improvement in '26? And in terms of phasing, anything you would flag at this stage, be it for margin or for underlying sales growth?
Thank you, Guillaume. Well, I think that the category and geographical footprint of Unilever offer in the long run around 3% pricing. That's the kind of normal pricing we have seen in the last 10 years. This year, we probably see that probably a bit lower than that, around 2%. We have seen some increased promotional spending, particularly in promotional intensity, particularly in Foods, but it's not dramatic. We have not seen really an increase in promotional intensity in emerging markets. So overall, I would expect pricing to be around the 2% level. Commodity inflation, Srini can give a bit of background on that.
So absolutely right. I think Fernando summarized the pricing outlook quite well. In 2026, the commodity inflation is not going to be broad-based. It's actually concentrated in a few set of the materials, most notably really being palm, canola oil and surfactants, where we continue to see year-on-year pressure coming through. The second angle, which is important, and the first element of that really comes from a Home Care and Personal Care perspective, that's where we'll start to see elevated inflation in comparison to the other categories.
The second aspect, which is important and sometimes overlooked, is that half our inflation classically comes from imported inflation or currency devaluation in the emerging markets. And therefore, that becomes an important element. It's also equally important to highlight that in some other commodities, notably in some of the food side of it or let's say crude related, including packaging, we are actually seeing deflation. So it's important in the first element to understand the difference between the different sets of the commodities that we have. Notwithstanding, we'll all recognize that there is also wage inflation, which is happening in the markets. And that's also an important element, which we'll have to cover through a combination of productivity and through pricing.
Coming back to, I think, the point really on the building blocks on gross margin. It's actually been quite an incredible story. If you really read, we have now consecutively increased our gross margins for the last 3 years, and the increases have actually been sizable, over 330 basis points.
What we now start at 46.9% is a structurally and a sustainably high gross margin business. And the levers in a manner are consistent with what we have been talking about. Mix plays a very important role for us through a combination of portfolio and geography, we'll continue to drive that harder. Our savings program, notably in procurement, has actually demonstrated very differentiated capabilities now. On a consistent basis, we are actually beating across more commodities and markets we are beating the market, and that's actually flowing into the bottom line. We have also significantly enhanced some of our commodity risk management practices, which is enabling us to use more of the tools and the instruments to really hedge and actually mitigate the risk for us.
We've also talked about capital investment. More than 50% of our capital has been now consistently, for the past 18, 24 months, being put towards savings, and that's something that we will continue. A combination of these elements, we are quite confident that our gross margin expansion in 2026 is likely to be higher than 2025, and that becomes actually a super important lever for us to actually continue to invest behind our brands. '25, we actually reached 16%. We'll continue to increase the spend, both on our Power Brands and also on our Beauty & Personal Care businesses.
And completing the picture, I did talk about overheads. Culturally and philosophically, we will keep overheads increases lower than sales. That means there is inherent productivity built into our plans. A combination of all of this actually then starts to give us a confidence to have a higher gross margin, which we'll reinvest, and therefore deliver what we call is really a modest margin expansion.
The last point in terms of your question on the phasing, while from a margin perspective we don't expect material differences between half 1 and half 2, it's important to highlight that we'll have slightly additional or higher headwinds of currency in half 1. That's really reflecting what has happened in base period of 2025. But from a full year perspective, we should be in the right ballpark.
Our next question comes from Jeremy at HSBC.
First one is on Europe, perhaps you could just go into a little bit more detail on that, sort of flattish at the end of the year. Was that reflecting kind of entirely slower markets? Or did your relative performance slip a bit? And then what would the outlook for the region be in 2026?
And then the second part was, I guess, the Power Brands versus everything else. I guess that was an unusually big difference from what I could remember in Q4. Perhaps you could talk about sort of the non-Power Brand stuff because logically, that was quite a lot weaker. Just kind of how you kind of intend to manage that sort of 25% of the business to make sure that it doesn't become too big a drag on your turnover or whether you're happy with this sort of more dramatic Power Brand versus everything else growth that you saw in the quarter?
Thank you, Jeremy. Well, in Europe, our performance, yes, there was some slowdown in Europe in the last quarter. We have seen markets getting a bit more flattish in Europe. We continue outperforming the market, particularly in Home Care and Personal Care. They continue performing really well. Our Home Care business is gaining share broad-based across Laundry and Household Care. And our Deodorants business really performing also very, very strong. We have a strong innovation pipeline coming into 2026 in these categories. We continue thinking that we will remain strong when it comes to our competitiveness. We are in a round of negotiation with retailers at this stage. Everything is progressing well. So we don't expect any kind of big impact coming from that.
Probably the biggest issue in Europe has been in Foods, that has been gradually soft, particularly in Netherlands, Germany. We have very, very good performance in Italy and France, overall. And U.K. has been solid for us. Poland has been a weak spot also. 40% of our European business is Foods, so that has an impact. But overall, we are confident that the kind of improved performance that we have had in Europe in the last couple of years, we can sustain that in average.
When it comes to Power Brands and non-Power Brands, Power Brands are now 78% of our revenue. You already remember that we used to call out around 75%, 18 months ago. They are growing strongly. In the quarter 4, we grew close to 6% UAG in Power Brands with 3.5% UAG. This is where we are concentrating all our incremental investment, particularly in the Power Brands of Beauty & Wellbeing and Personal Care.
When you look at the non-Power Brands, 22% of our revenue, for the year, we delivered a volume growth negative of 1%. It has accelerated to minus 3% in the quarter 4. There are some discontinuation that we have done in that quarter. And also, there is some geographical elements that has played a role there. But we are not -- we continue thinking that the strategy of focusing behind our most strongest assets is the right one.
If you look at our Beauty & Wellbeing and Personal Care combined, our performance has been, I believe, 4.5% growth for the year and 4.9% in quarter 4. And if you look at Power Brands in that territory, it's close to 6%. So that's what we will continue to put in the focus, and we will manage the rest of the portfolio accordingly.
I would like to highlight also that the One Unilever markets, that our smaller markets have an excellent performance in 2025. This is an organization that we have put in place in 2025, with 35% reduction in headcount. It delivered 5.2% growth, and we have delivered an expansion of margin of more than 250 basis points. So smaller markets for us are a key engine for growth, but we are managing them in a simpler way, in a sharper way, with clear focus in the portfolio. They are focusing the portfolio there, and we are very confident about those geographies also.
Our next question is coming from Celine at JPM. Celine, we're trying your line again. Celine, can you hear us?
Yes. Can you hear me?
We can.
Excellent. So I hope I'm not asking something that's already been asked, but my first question would be on the sequencing of growth for the year. So you're looking to grow around 4%. I understand maybe pricing, 2%, and volume, above 2%. But then you've been flagging probably some weakness in the U.S. in the first quarter, and I presume a normalization in Asia or at least in Indonesia. So can you talk about how we should expect these to evolve throughout the year?
And my second question is coming back on the Wellbeing and Beauty category. If you can talk about, on the Wellbeing side, what you're doing in the U.S. to reconnect with growth? And as well, what is your expectation about internationalization on that business? And what can we expect as that business, I would say, more normalized growth rate to be, if I could use that word. And I think on that division too, if you can talk about Hair Care and what we should expect for '26.
Cool. Thank you, Celine. We are guiding our topline growth at the lower end of our midterm guidance from 4% to 6%. If we are doing that, of course, there can be some quarters that can be below and some quarters that can be above that 4%, okay? So we will not guide on a quarterly basis. We have a good start in January, but there is a lot to do in the next few weeks to close quarter 1. But overall, we are confident that we will be delivering that 2-plus percent volume growth for the year and around 4% -- at least 4% for the topline growth.
Going into Beauty & Wellbeing, what is the performance? As I mentioned before, if you look at Beauty & Wellbeing and Personal Care, that combined business, because there are some brands that travel across the categories. We delivered an aggregated growth of 4.9% in the quarter 4 and 4.5% in the full year. And within Beauty & Personal Care, we had another great year of our largest brand, Dove, it grew 9%, with 7% volume growth on top of our 7% volume growth in the previous year, I would like to highlight that.
In the case of Beauty & Wellbeing, we saw a solid performance in Skincare, great performance in Dove and Vaseline. Vaseline has delivered, for the second year in a row, double-digit volume growth. In Hair Care, we have been accelerating performance throughout the year. Dove Hair relaunch is a great success. We are seeing growth in markets like U.S, about 20%. This mix is traveling globally, and the rollout is expected to be completed in all key markets by mid-'26. And we expect better performance from Sunsilk and Clear that in 2025 were affected by the issues in Brazil and China.
In Prestige Beauty, we accelerated also. The second half in 2025 was much better than the first half. We have great performances in brands like Hourglass and K18, our last acquisition. And in the retail channel for Dermalogica, we need to improve performance in Paula's Choice. There is a full relaunch of the brand ready for March this year, and we have to improve performance in the professional channel of Dermalogica that takes 30% of the brand.
In Wellbeing, another great year. If you look at each of our 3 biggest brands, liquid I.V., 16% growth, Nutrafol, 23% growth, OLLY, 9% growth. All these brands are U.S.-centric. We saw some softening in quarter 4, some of that fundamentally linked to market growth. The volume growth we delivered in the quarter was about 5%. We expect a relatively soft quarter 1 due to strong comparators, but we -- as I mentioned before, we are very confident on the structural growth potential of the Wellbeing verticals in which we compete and in our ability to continue expanding the leadership positions our brands enjoy there.
I highlighted before, there are a couple of issues that we have to sort out. There was a decrease of share of assortment for Liquid I.V. in an important customer of the group channel. And there is some increase in the customer acquisition cost in Nutrafol, but we have great teams working on that, and we will find the solution quickly.
Our next question comes from Jeff at BNP.
Two questions, if I may. The first one is with respect to innovation, you've made quite a few comments about it. But could you just tell us what are the sort of big new innovations that you've got coming to market this year that we should be expecting to hear quite a lot about as the year progresses? And the second one, really just a housekeeping issue, but are you able to quantify the magnitude of the TSA receipts that you'll be getting from Magnum?
Thank you, Jeff. Well, first of all, I would like to highlight that our first pennies go to continue investing behind the innovations that have been very successful in the last few quarters. The Dove Hair relaunch, Persil Wonder Wash, Vaseline Gluta-Hya and Vaseline Pro Derma, the flavored range of Hellmann's that is really driving significant growth, all these platforms are above the EUR 100 million, EUR 200 million. So this is really going very, very fast, and we continue investing behind them.
There is new innovation hitting the market in multiple categories. I would like probably to mention the UV repair range of Dove hitting the market in January in countries like China, Indonesia, Thailand, Vietnam, South Asia, Philippines. The derma scalp range of Dove Hair with focus in developed markets. I would call out, particularly Vaseline lips. That's a EUR 100 million franchise already. We are gaining share in every single market around the globe. We see lips as an entry for younger users into Vaseline, and we are very excited with the kind of Gluta-Hya range in lip care that we are bringing into the market. The rollout of the Silk Press range of TRESemm� that has been a big success in India. We are rolling out that across Asia. Nexxus, a big relaunch in U.S. and significant innovation in China and Indonesia. In China, Nexxus is really one highlight of our performance.
In Personal Care, many things coming into the market, but I would like to highlight also the importance of the activation around the FIFA World Cup. This should be a real support for our performance, particularly in quarter 2, quarter 3. In Foods, continuity to the development of Hellmann's flavored mayo, but we are entering with protein caps in North with the launch in U.S. and scaling into European markets during the year.
These are just some of the things that we are doing. So our innovation machine, I believe, has improved a lot in the last 2 to 3 years. Now our focus is ensuring that our execution capabilities are in line with the improvements that we have done in product development and innovation. But a good plan for the year. And as I mentioned before, our absolute priority is in investing heavily behind the big winners that we have in the portfolio now.
On the TSA, Jeff, we are not actually quantifying externally the cost -- or the total cost of the TSA. Having said that, there are 3 important elements. It's a cost plus and therefore, there's a very small markup that we charge on these services that's got to do with IT and it's got to do with the other commercial services, mostly in the functions.
Point number two is that most of these TSAs will actually -- there are separate contracts, individual components. Between '26 and 2027, we expect most of them to really be taper off as the Magnum Ice Cream Company starts to take on these activities.
Third element is that we have clear plans, which are ensuring that we manage these contracts well. And more importantly, there are no stranded costs left at a Unilever level. So all in all, very clear plans to handle this for the benefit of both companies.
Our next question comes from Olivier at Goldman Sachs.
Fernando, Srini, and Jemma, could you please provide an update on the strategy for Prestige Beauty, first? Some brands are doing great like K18 and Hourglass, other, less so. Do you need more brands to -- for the portfolio to reach a bigger scale? And what does the M&A landscape look like at the moment?
And then secondly, going back to Food. You had an amazing margin improvement. I think you reached 22.6% margins there. That's well above historical trends. What's the driver behind this improvement, how sustainable it is? And perhaps is Food Solutions better margins than the rest?
Good. I will cover Prestige, and Srini will cover the Food margin question. In Prestige, you are right. We have had a great performance in brands like our Hourglass and K18, not so well in Dermalogica, Paula's Choice. Even in Dermalogica in the retail is showing a lot of strength, but the brand is exposed to a professional channel that is declining, and we need to address some issues there.
The Prestige market is changing dramatically. I feel you see less importance of travel retail. You see department store practically disappearing. You see a huge growth of the e-commerce channel. And I believe this give us a lot of opportunities. And we consider our presence in Prestige a natural continuity of our presence in Skin Care and Hair Care. So that's how we see that. We are working in a much more integrated way, particularly in areas like Asia, in which channels of specialist beauty are not so developed and e-commerce is really taking the lead in developing the prestige market.
We are always scanning the market for opportunities. Our acquisition criteria are very, very, very clear. We look at brands that are digitally-native with the big exposure to e-commerce, in categories in which we can add value and there are a set of criteria that we follow with a lot of rigor. But we will not rush into acquisitions if the right asset doesn't emerge.
And at this stage, we have not acquired in Prestige recently because we have not seen any asset that really fill any gap in the portfolio that we can have. But super, super committed to Skin Care, Hair Care. To a brand like Hourglass, that is a real jewel in the color cosmetic super premium space. We see Prestige as natural continuity of our presence in our Skin Care and Hair Care business.
On the Foods margins, we are actually quite pleased with the way the whole business has been managed and being operated. There is a very sharp strategic choices that we've made in terms of where to play, how to win. And what's also notable is actually the execution discipline which has come into this business, which is actually leading to our market outperformance across various markets and various segments. A lot of this really is read through gross margin. Some of the levers, which I explained earlier are also applicable to the Foods business, and therefore, I will not repeat them.
Having said that, Foods business has also benefited significantly from some of the portfolio rationalization. We have, over the past 18, 24, 36 months, taken out or delisted the parts of the portfolio which were not value accretive. So I think that has really helped us. Second is we also have some very good whole pack price architecture, especially when it comes to Hellmann's and some of the innovations. Secondly, when it comes to the UFS business where we manage it extremely well with profitable accounts has also been a big driver for us.
It's also important that the whole overheads element of savings, which we have executed in the company, are also benefiting from a Foods perspective. Having said that, we continue to invest well. I think that's the most important element because we see Foods as a growth business for us. So we are absolutely determined to invest to really grow the business. At an aggregate level, I think we are quite happy with the margins. The focus from here on for us is going to be more drive growth, volume-led growth, and not necessarily a big margin expansion.
Our next question comes from Sarah at Morgan Stanley.
I have 2 questions, please. One was the impact of discontinuations generally across the Group. Can you quantify that in terms of volume? And then the second one was on Dr. Squatch, have you -- obviously, that was growing super fast before you acquired it. Can you give us any idea how much that's grown during fiscal '26 -- sorry, fiscal '25?
Yes. I don't know if we will provide any discontinuation figure, Srini. But in Dr. Squatch, the -- of course, this is an important acquisition for us. It will only count in our underlying sales growth from September next year, but the performance has been good since acquisition, continued growing double digit, a strong brand, very distinct proposition in the male grooming space. Really making significant inroads, particularly in the Deo category after establishing a very, very strong position in skin cleansing.
So we are very pleased with having Dr. Squatch in our portfolio. We expect that to be a significant contributor to growth during 2026. But as I mentioned before, it will only count in our underlying sales growth from September onwards. But of course, pleased with the performance until now, absolutely in line with the business case that we put at acquisition time.
Just a short one. See, anything that we actually do from an M&A or a disposal perspective, you get a full list of those disposals and the impact. Discontinuations and new launches of SKUs happen in the normal course of our business. Having said that, some of these discontinuations actually sit in the non-Power Brands section. And Fernando actually gave you a bit of a flavor in terms of whether it is the tail list of SKUs in Beauty & Wellbeing or some of the elements in Foods. I think that's the right place to keep looking for it, and it gives you a bit of a sense in terms of what's happening there.
Our next question comes from David at Jefferies.
Just one for me, I think, in terms of the topic. Just Latin America, which I know, you talked about a little bit, but it feels like that's recovered volume wise a little bit quicker than maybe you were kind of indicating at the third quarter. So just whether that is the case, what was done better that meant that, that's happened? I guess, to some extent, was the innovations, a relaunch that took place? And did that -- effectively, did that flatter the quarterly volumes in the fourth, maybe leading on to then saying, well, volume growth you think be flat to positive in the first quarter or the first half?
Yes. Yes, we don't see in Latin America, any performance that is fundamentally different to what we what we said to you one quarter ago. The macro environment remains tough, both in Brazil and Mexico. Markets, as I mentioned, has been flattish. But we have intervened in some areas in which, as I mentioned before, we have scored some own goals, particularly in Home Care pricing and in Deos format focus. Our Food business continue performing very, very well, particularly Hellmann's having a blast in Brazil, gaining share penetration, brand equity. And Beauty & Wellbeing has had a solid performance.
In the case of Home Care, as I mentioned, we are pleased with the reaction to our pricing correction, is showing really impacting our volumes, particularly in Brazil. And in Deos, I believe there is much more to come. Some of the actions that we have taken are being implemented now, particularly the reset of planogram in thousands of stores across the region. We are really investing heavily behind aerosol format that as I mentioned before, has a much higher revenue per use and profit per use than some of the contract applicators, and we have a strong support from the retailers in that space.
So we are confident for 2026 that Latin America will have a much better contribution to our performance. I have been associated with Latin America for many years. I have never seen 2 bad years in a row in Latin America. So we are very confident that we will deliver in that region and the team is super, super committed in that region to improve performance there.
Our next question comes from Tom at Deutsche Bank.
Yes. I wondered if you could just say a few words on the channel shift that is occurring in North America and how that's impacting you? We're obviously seeing very high growth on Amazon, and it appears that your shares are a bit lower on Amazon than they would be off. So what is the outlook for your share on that channel? And what's the effect of that channel growth?
And particularly, I guess, as well is just the growth of smaller peers and what that then does to the cadence of your innovation because you're stating a lot of innovation globally, but it's not clear whether that is speeding up in any one particular market, if you say, particularly in North America. So are you combating the growth of smaller peers by fewer, bigger innovations or more iterative, please?
Thank you, Tom. Well, we continue having a strong performance in digital commerce. And I would say there are 3 types of digital commerce in which we have delivered strong performances. One is classic marketplace in North America, big retailers, they are like Amazon and Walmart.com. I have mentioned the performance last quarter, I will not repeat numbers today, but we are growing double digit with these people strongly in North America. Social commerce in places like Southeast Asia and China and quick commerce in India. So in all of them, we are growing double digit.
We are growing our double digits through a special assortment of our core brands. And of course, through the portfolio of new brands that we have been acquiring, particularly in the case of North America, our focus in acquisitions has been in digitally-native brands with a strong exposure to e-commerce, and that has been working for us properly.
We have not seen a significant slowdown in the North American market in the e-commerce side. Probably what you have seen, particularly in the month of October, that was very weak in the North American market, it was more related with physical stores with the offline channel. And there is always, of course, e-commerce opens an entry point to many small brands, but very few brands has been able to scale big. I continue thinking that brands like that or like Vaseline have significant competitive advantage also in online. And when I said before that, that is growing 7% volume globally. When you look at that growth in e-commerce, it's practically 2x that. So good performance in digital commerce. Of course, this is accelerating, particularly in some markets in Asia, that is, I would say, a leapfrog of modern physical retail into e-commerce, but we are very well prepared to take advantage of that.
Our final question comes from Ed Lewis, Rothschild.
Yes. A couple ones for me. I guess a lot of change, a lot of heavy lifting, as you said, Fernando, the last 2 years. So as we think about 2026, is this really the first year that we should start to see the benefits of the revamped approach to innovation that you introduced a couple of years ago?
And then for Srini, just on the CapEx plans, over 3% of turnover, how much of CapEx will be spent on what you call margin-enhancing activities? I think you were close to around 60% last year.
Thank you, Ed. Yes, a lot of heavy lifting has been done, I would say, particularly in terms of organization. And if you think that last year, we divisionalized our sales force, we separate Ice Cream, we made significant steps in our productivity program. All these are potential, very disruptive initiatives. And the fact that we delivered a solid year in the context of all these initiatives, we consider that something important for us.
Our product development, our innovation capabilities definitely are in a very different place to where they were 3 years ago. I have not said 3 years ago, that I would have been proud when I stand up in front of the Dove shelf or the Vaseline shelf. I am now. And that's basically a sentiment that I may start an experience with many, many of our brands.
Of course, there are some elements in execution that have to improve. We have had issues of channel price conflict in some markets, some issues in country like Brazil that should have not happened. We have launched a program of what we call Perfect Store in order to ensure that pricing assortment visibility are really properly managed and in a homogeneous way across Unilever. I'm really focusing to that now. But as you said, a lot of the heavy lifting has been done, and we see 2026 as a very important year to really bear some of the fruits of this effort that -- this investment that we have put in the business, both in terms of money and time and focus during all these years. Srini?
So on the CapEx for the past 2 years, we have actually been spending around the 3% level. And you're right that we are even from a 2026 point of view, we will look to spend anywhere about 55% to 60% going towards what we call as productivity or savings. From a capacity perspective, I think we are well covered, and therefore, that gives us the ammunition to continue to drive the savings harder.
Having said that, we are actually open to increasing the levels of CapEx to support the further growth in the productivity agenda, but with 2 caveats. One is obviously each of the case -- business cases have to justify themselves. And we have actually taken up the thresholds in terms of both the IRRs as well as the payback periods, and these are nonnegotiable. So each of the projects have to justify and they justify. We will invest. That will not be a constraint.
The second element is we are committed to maintaining 100% cash conversion. So therefore, we will generate this cash for us to be able to fund it. But our focus on leveraging productivity CapEx remains on track from 2026 perspective.
Cool. I believe there are no more questions. So thank you, everyone, for joining the call. And let me close saying that I hope it's clear that first, we have delivered a very solid 2025 despite subdued markets and a very negative currency environment for Unilever. Second, that we enter 2026 as a simpler, more focused business with stronger brands and competitive level of investment. We're investing now 16% of our revenue in our brands, 3 years ago, we were at 13%. Third, that our geographical footprint is an asset, and we are very confident in a step-up in emerging markets in 2026. And fourth, that our key metrics don't change, volume growth, positive mix and gross margin expansion to deliver earnings growth in hard currency. That's where the whole company is focused on. Thank you very much.
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Unilever — Q4 2025 Earnings Call
Unilever — Q4 2025 Earnings Call
Solide 2025: Underlying-Umsatz +3,5% und Margenausbau, aber starker Währungseinfluss drückt den Berichtumsatz.
📊 Quartal auf einen Blick
- Umsatz: EUR 50,5 Mrd. (reported -3,8% YoY; ex‑FX +2,3%).
- Underlying Sales: +3,5% (Volumen +1,5%, Preis +2,0%).
- Marge: Underlying-Operative-Marge 20,0% (+60 Basispunkte YoY).
- Ergebnis: Underlying-EBIT EUR 10,1 Mrd.; Underlying EPS EUR 3,08 (+0,7%), auf konstanter Währung +9,5%.
- Cash & Bilanz: Free Cash Flow EUR 5,9 Mrd. (100% Cash Conversion); Nettofinanzschulden EUR 23,1 Mrd.; Net debt/EBITDA ~2x.
🎯 Was das Management sagt
- Portfolio: Ice-Cream-Demerger abgeschlossen; 10 Zukäufe/Veräußerungen in 2025, rund 15% des Portfolios rotiert.
- Priorisierung: Power Brands (78% Umsatz) erhalten 100% der inkrementellen Brand‑&‑Marketing‑Investitionen (Brand and Marketing Investment, BMI); Fokus auf Premium, E‑Commerce und USA/Indien.
- Transformation: Produktivitätsprogramm deutlich vor Plan (EUR 670m eingespart, Ziel EUR 800m); Organisations‑ und KI‑Initiativen zur Effizienz‑ und Demand‑Gen‑Steigerung.
🔭 Ausblick & Guidance
- Wachstum: 2026: Unterlying‑Umsatz erwartet am unteren Ende der 4–6%-Spanne (≈4%); Volumen ≥2%.
- Margen: Moderater weiterer Anstieg der Underlying‑Operativen‑Marge erwartet; Granularer Hebel: Mix, Procurement‑Savings, Produktivitäts‑CapEx.
- Risiken & Kapital: Commodity‑Druck in Palm/Canola/Surfactants; Währungsbelastung (H1 stärker); neues Aktienrückkaufprogramm EUR 1,5 Mrd.; CapEx ~3,1% des Umsatzes, >50% für Produktivitätsprojekte.
❓ Fragen der Analysten
- Emerging Markets: Detaillierte Fragen zu Brasilien, Indien, China, Indonesien – Management betont Reset in Indonesia, Erholung in China und Maßnahmen in Brasilien (Repricing/Formatmix).
- USA & Wellbeing: Analysten fordern Klarheit zu Liquid I.V. (Assortment‑Share) und Nutrafol (Customer‑Acquisition‑Costs); Management bestätigt punktuelle Issues, sieht aber strukturelles Wachstum.
- Offene Punkte: Keine konkrete Quantifizierung von TSA‑Erlösen (Magnum) oder Volumeneffekten durch Produkt‑Discontinuations; Srini verweist auf vertrauliche/vertragliche Grenzen.
⚡ Bottom Line
- Fazit: Unilever liefert ein qualitativ verbessertes Ergebnisbild: höhere Margen und gezielte Kapitalallokation stützen langfristiges Wachstum, kurzfristig belasten Währung und einzelne Commodity‑Preise. Anleger sollten Execution in Brasilien/China sowie die Realisierung der verbleibenden Produktivitäts‑ und Innovationshebel beobachten.
Unilever — Special Call - Unilever PLC
1. Question Answer
Good afternoon. Good morning, everyone. I'm Celine Pannuti, Head of Consumer Staples at JPMorgan. Thank you very much for joining me. Today, I have the pleasure as part of a CEO fireside chat series to be at Unilever with Fernando Fernandez, CEO of Unilever. Fernando, thank you very much for hosting us.
No, thank you for having me, Celine. It's a pleasure.
It's my pleasure. Obviously, there was a lot of change this year. You became CEO during that year. And yesterday, the Magnum company has started its life as an independent company. Obviously, you came with the remit to accelerate change, and we saw as well there's been some disposals, some acquisition. But what I'm interested to know is from within, what acceleration of change has been like at Unilever under your leadership?
Well, yes, it has been a very important day yesterday. We completed a process that started on March 2024. We announced the separation of Ice Cream. It was very important for us to complete that during this year, and we have done it. It has been a complex process. It was not easy. But now it's behind us. We will be cheering for Peter Tercoru and his team on the in company. I'm sure it's a very exciting business.
In our case, yes, I took over in March this year as CEO. It has been a very intense period. In January with the separation of Ice Cream for me, it was very, very important to continue accelerating our performance and our competitiveness. I believe we have done it. You have seen our results. Our volume growth has been accelerating around the year. Quarter 3 at 1.7%, we expect at least a similar performance in quarter 4. And our competitiveness is really improving.
So we have been putting a lot of emphasis in how to do things differently in Unilever, particularly in elevating the quality of our portfolio, the quality of what we are doing in our brands, ensuring that execution is flawless. And I would say the other 2 elements is fundamentally working in our talent and in our culture.
One of my principles IS really to be compromising on talent and ensuring that we have real -- the right leadership team in place.
And in terms of culture, I have always said that there is a coexistence in Unilever of pockets of excellence and pockets of [indiscernible] , and we are trying to elevate what we do in every single geography, in every single category. So a lot of work. It looks much more than 8 or 9 months, but I believe we are doing significant progress.
So maybe if I can go a bit deeper in that point about culture because obviously, you've been close to 40 years at Unilever. You are really a Unilever product and yet you are pushing for culture change or elevation. Can you explain what you are trying to achieve? Where is it? And like with example maybe? And then how you measure that and how it's linked to compensation and rewards?
Yes. Well, you are reminding everyone that I'm too old, but I believe that my 37 years in Unilever is a big advantage when you have to drive change. It's a complex company, 120,000 colleagues. It's important that you align them, that they are very clear about what is important in the company, what are the metrics that we are following.
And this is anecdotal, but every time I join a meeting in Unilever, before saying hello, I say volume growth, positive mix, consistent gross margin expansion for profit growth in hard currency. Hello. And it looks silly, but it's very, very important to align company and to ensure that everybody knows what is important.
We are also aligning everywhere about how to do business in Unilever, how we are really running our brands, what is the framework to run our brands, what do we want from our marketing machine, the same when it comes to execution. And I think we are doing progress in all these areas. Regarding incentives, there have been significant changes. The vast majority of our long-term incentive plans are now hard currency linked. It was not the same in the past. When you look at our 8,000 managers in the company, the annual bonus is really linked to what is line of sight for them.
So if you run Personal Care U.S., you are paid for the performance of Personal Care U.S. or if you are in Home Care Europe, it's Europe, it was not the same before. And finally, we have made a significant change also is for the leadership team until now, but for the whole company from 2026 onwards, we are including restructuring in the calculation of profit growth.
And I feel it's very important because Unilever restructuring cost has been historically above the level of the sector. So these 3 changes in terms of incentives are important. And now basically, we don't expect any significant changes beyond that.
'25 was also quite a specific year because it's the first year that the 4 business groups are operating with 24 markets or business group market, and then you have the One Unilever structure. So can you explain how you think this has gone? And like how do you measure that it's been effective?
The other point is that your biggest division Beauty &and Wellbeing is still without a head of divisions. So can you talk about what are the skill sets that you are looking for this person to join? And when do we expect to have an announcement?
Well, first of all, I feel if I look in a bit longer stretch, we moved from a geographically led organization into a category-led organization in 2022. And now basically, we run the P&L of Unilever through 4 divisions that are what we call the business groups. I believe this change has been very, very important to ensure that we build a more consistent and coherent portfolio.
Also in order to focus our innovation plans. I believe that -- the impact that this has had in our product development capabilities, it has been very, very significant. This year, we have gone all the way. We have divisionalized our sales force. Now we are running the company with 63 different sales force in our top 24 business group markets, top markets. These top 24 markets represent around 85% of our revenue is very, very important. For the rest of the organization, we decided to adopt a simpler model. That is what we call One Unilever.
These markets from market '25 onwards are not big enough. They don't have the critical mass to go for the divisionalization of the company. In these markets, we are really simplifying the way we operate in a dramatic fashion. We are also making our power brands much more important because you can accept some complexity in a market like U.S. or in a market like India, but you don't want complexity in smaller markets. And that's something that this year has been important because we have done all these changes, and it has been pretty smooth.
You have seen our performance has been good despite all these changes. And now I can say that the heavy lifting of all the organizational changes is behind us. So basically, focus now is in continue elevating the quality of our brands and our execution. Regarding the business group President of Beauty, this is a decision for the next 10 years. We are looking for somebody that really understands how to run business models of high margin, high investment.
This is a category in which digital fluency is very, very important. And also the ability to scale brands globally is very, very important because in beauty brands tend to travel well. So we will take the time that is necessary to find the right candidate. In the meantime, the team we have leading Beauty is a high professional team. And as you have seen, it has been our fastest-growing category and continue performing very well.
Okay. So now that the Magnum company has life on its own and early in 2024, when you announced that, you announced as well your ambition to grow mid-single digit and with modest margin expansion and to be top TSR company. At that time, the world was looking in a certain way, the world has changed and somehow as well slowed if I think about CPI across many regions.
Now mid-single digit, the market is interpreting that at 4% to 6% in an environment where some of your competitors are calling out category slowdown. We heard that last week again in the U.S., but as well even in beauty, the category has not been as buoyant as it used to be. So how do you -- I mean, how do you relate to that 4% to 6% ambition in an environment where things are a bit tougher?
Our medium-term guidance remains unchanged. And if you look at our 2-year compound annual growth rate in volume terms, it's about 2% already today. And as I mentioned, quarter 3 volume was 1.7% for us, and we expect quarter 4 to be at least in line with that. So it doesn't change in the kind of guidance that we have given.
It's true that the market is a bit tougher when it comes to -- there is a bit of decoupling now between GDP growth and market growth. The market volume growth today at which a company like Unilever is exposed is more in the 1% than the 2% that has been historically. But I don't want to project the long term basing what has happened in the last 6 months or something like that.
When you look at the last decade, this is -- Unilever is exposed to a kind of 2-plus percent volume growth markets. And it's true that CPI has been a bit slower. But when you look at wage inflation globally, it's clearly now in the 4% to 6% territory. So that kind of alignment between wage inflation and CPI at one point of time will come. So I'm not so concerned about what will happen in the next quarter.
We believe in the long run, I don't expect the market growth rates that we will see in the future to be the ones of the last 6 months or so. But we are focusing what we can control. We cannot control the economy. What we can control is the quality of our innovation, how we are elevating our brands, the quality of our execution. And I believe we are doing a better job. Our competitiveness is improving. We have close to 60% of our revenue winning share now.
I know you look at the same data that we look, you look particularly in Europe and U.S., we are gaining significant share in these markets. So our absolute focus is in continual outperforming the markets, doing what we need to do. And this is what the plain to win culture is. So whatever the conditions you have, you go for more. I don't want journalists in the company. People telling me what is the context there? I want people that whatever the context in which we operate, we outperform.
It's absolutely true. I think in an environment where growth is slowing, the ability to outperform will set you apart from competitors. And that was, in fact, my next question, and you already said the keyword, which was marketing machine, and I wanted to hear because I think it feels that there is a lot of change happening in Unilever. It's not just changing your portfolio, you need as well to be able to outperform in this new faster growth category.
So traditionally, Unilever has not been seen as really at the forefront of beauty and personal care. So can you explain what -- how changes, how Unilever is different in terms of its agility, its digital frequency, which you mentioned earlier, its innovation and the ability to premiumize? I know you presented that SASE model a few months ago. But yes, try to put some color on how you can effectively change this company to operate at the highest level and win share in this category?
Yes. First of all, I just say we are outperforming practically in every single category. When you look at our food business, outperforming the food industry. When you look at our Beauty & Wellbeing business, I feel the numbers speak for themselves, the same in Home Care.
So -- but this SASE framework and just -- sometimes you need simple language in the company to align the whole organization about what needs to be done. SASE is an acronym that stands for science, aesthetics, sensors, set by others and young spirited brands. Fundamentally, it defines the way we approach product development and the way we approach our models of reach, engagement and validation by consumers for our brands. So we are talking about science for superior functionality, aesthetics and sensors as a driver of consumer preference.
So a much more holistic approach in how we address up our science than what we have had in the past. And a real revolution in social first marketing that we are really putting in place. When I took over, I made some bold statements about the number of influencers that we would like to have in the company. I can say that in Beauty & Wellbeing now, we are operating with close to 170,000 in the total company, close to 300,000. This has happened in a relatively short period of time that basically shows how important is this point of validation by consumers of the offering of our brands. I have mentioned before that I believe that broadcasting messages from big brands now can become suspicious.
And as we all go to a restaurant after looking at rating and reviews today, brands have to have a very solid infrastructure to deal with what we believe is called -- what we call set by ours or recommendation by ours. And I believe we are doing significant progress on that. I really -- I'm standing to be proud when I stand in front of some of our shelves. So I was in U.S. recently, I stand up in front of the Walmart shelf for DAF, look at that, and it's a very different brand to the one that was 3 years ago.
I went to U.K. and to France recently, looking at what we are doing with Pepsi, with Omor, the innovation that we are bringing there with -- and again, the brands look very different to what we used to be a couple of years ago. So I believe that our product offering is improving dramatically.
And as I mentioned before, our social marketing machine is gaining a very significant infrastructure. When we put all these things together, we have what we have, for example, with Vaseline, a 155 years old brand that in the last couple of years has been growing volume at 12% per annum. That didn't appear in any ranking of brands in the digital space and now it has wiped out with all the current awards, really rank in the U.S., for example, #4 brand in the skincare space. So we are making progress.
All this said, there is much more that has to be done. I always say that if I have to score in a 1 to 10 scale, the quality of what we are doing, I probably give us ourselves 6.5. My mom used to say that 10 doesn't exist, but we need to put the company in a level of 8, 9 in everything we do. But there is a significant step change in how we are doing marketing in Unilever.
And it really goes from product development to models of rich engagement persuasion, validation of our brands. I'm very, very intuit. It's just where I spend 80% of my time is on this. The other 20% is on talent. And I believe we are doing progress here.
So following on that premiumization, and there will be 2 parts to my question. We talk about Prestige & Wellbeing in the second part. But first, if -- I think you said overall for the group, you expect -- the ambition is to be 50% premium right now is about 1/3.
When you look at the core brands, which are the brands which you think have the right for that premiumization? What are the geographies which I think are there to premiumize? And in an environment which we discussed earlier where, okay, maybe the salary inflation is still there, but a lot of consumers feel under pressure. How -- I mean, is that the right time to think that premiumization is going to work for Unilever?
Well, let me say first that we don't see significant consumer down trading in categories of high involvement. So categories of low involvement tend to have significant down trading in economic downturn. But at this stage, in the categories in which we operate, we don't see significant consumer down trading. We don't see private label expansion, neither in beauty, nor in personal care, not in home care.
In -- probably in the most basic food space, yes. But even in the condiment category, we see significant premiumization opportunities. And why I'm obsessed with premiumization, I believe there are 2 fundamental significant shifts that are going on. One is related with the impact of digitization in the amount of knowledge consumers have. So I always say that digitization has a step change the consumer power to now. And with that, there is an increased interest in science. People is much more interested in what is in the jar, what is in the bottle, and they are prepared to pay more for products that really perform.
The second is, at the same time that we see a significant reduction in the population growth rate, we see a significant increase in household numbers. That fundamentally means that the household structure is changing dramatically. And you see an incredible amount of households of 1 to 2 people. In these households, people tend to spend more in self-indulgence, in categories in which you buy fundamentally for yourself.
So that's what we see as a fundamental driver of premiumization in the long run. And we have seen this happening in our portfolio. We are putting a lot of focus on this. We have around 30% of our revenue above what we call 120, 130 price index, but the intention is to bring that into at least 50%, and we are making progress on that.
So we are really going for premiumization because there are some fundamental consumer household trends that really -- are structured and are there. The important point is that the only thing you can be sure is that in most of the market, there will be more retailer concentration. And with this retailing concentration, it's very important that you are in the right parts of the profit pool. And the profit pool is really shifting into premium. And that's why we continue shifting the portfolio into that direction.
So 7% of your sales are in Prestige Beauty & Wellbeing. And these have been growing double digits, adding close to 1% to total group, so showing that the power of premiumization. Now maybe I would like to dig a bit more because you always ask about the sustainability of Nutrafol and of Liquid IV.
I think those 2 brands alone are getting closer to be billionaire brands. They are quite young brands. So what do you think makes -- or what makes you believe that there is sustainability in that growth? What is different in terms of the science, the barrier to entry, the investment that you're making? And can those U.S.-based concepts travel outside of the U.S.?
Well, we have had double-digit growth in that space of our portfolio for 5 years now. And I have received this question for 5 years. But it's fair, I cannot promise that we will have double digits forever, but I'm absolutely convinced, but these are spaces that are accretive to Unilever overall in top line.
So I'm very excited by the well-being opportunity. I believe there is a soft spot today in some categories that is what I call the urban wealthy female opportunity and wellness is really driven by that. So it's an urban female that is really adopting wellness, taking their health on their own. And if you can find spaces there that you can really establish a strong position of leadership, it's a very attractive territory because you can scale up brands very, very fast. So it's true Liquid I.V., we acquired Liquid I.V. in 2020.
It was $120 million brand. This year will be around $1 billion. We acquired Nutrafol in 2022, April '22, it was $220 million, and it will also hitting close to $1 billion this year. So it basically shows that if you establish strong leading position there in power hydration in U.S., we have more than 45% share. In hair fall, we have close to 80% share. You can establish very, very strong brands that also have a lot of headroom because penetration of LV is in high teens.
Penetration of Nutrafol is less than 2%. So I'm very, very interested in this space of well-being. It's fragmented. New segments are emerging. We are looking at that with the potential of adding new brands in that space but we only have brands that can have the possibility of really scaling to this kind of level that we are talking. In the case of Prestige Beauty, we look at that -- fundamentally as an extension of our skin care, hair care strategy. Prestige used to be a channel play.
But with the impressive development of e-commerce, I believe it opened opportunities for people like us that were not in the Prestige space. And it has been a very successful unit for us. It has seen some slowdown in the last year, particularly in the U.S. But the high end of Prestige Beauty for us continue growing double digits, the likes of Hourglass, K18, Tatcha, where you have items of $80 or more continue going very, very well. Potential for international rollout is very, very significant, but we took -- I took a very conscious decision when we saw a slowdown in China of solidifying our presence in the U.S. first because when China started to slow down, where people were going to go.
They were going to go back to U.S. and they would go into scatter India. So for us, it was very important to solidify our position in the U.S. And now that we have built very profitable profile for this business, we are ready to internationally roll out, and we are starting to do that.
So the U.S., obviously, 75% of your business now is in Beauty, Personal Care and Wellbeing and you've been growing volume mix above 4% for the past 2 years. So it's quite a good playbook if effectively you can replicate that elsewhere. We just discussed about the well-being and Prestige Beauty brands. So if I think about the core personal care and food portfolio in the U.S. Can you talk about what kind of growth rate you are seeing in an environment where your peers are saying that the market is slowing?
What are you doing differently in terms of go-to-market channels but as well brand? And food, you mentioned earlier that there was demand for premiumization. What about GLP-1? Is that something that could impact your food business in the U.S.?
Well, our core in the U.S. is doing very well. We just received what is called Advantage salary that is fundamentally the top 130 retailers of the U.S. scoring their suppliers. We're ranking #2 in the U.S. We're ranking #1 in personal care, #3 in beauty, #1 in foods. This is completely unprecedented for Unilever. We are growing with people like Walmart, close to double digit or with Amazon mid-teens.
And that's not only the Prestige or Wellbeing. There is significant growth in the core. We are having a spectacular growth in Dove that is a power brand in the U.S. And as I mentioned before, Vaseline, we're having some issues in hair care, but our helmets business in food is doing very well. Our DS business that went through a rough period, now gaining share in every single segment of the category. So we really believe that we have built a footprint in the U.S. that is very strong.
It has gone a bit unnoticed for investors, I believe that it has been now 5 consecutive quarters of more than 4% volume growth in the U.S. I cannot promise that it will be 4% volume growth forever, but we are confident that we have built one of the best growth footprint for any big company in the U.S. So we are happy with what we are doing. We have put an excellent leadership team. Our intimacy with retailers is at a level that I have not seen before. And we continue winning with the winning retailers there.
So it's a good setup, the one that we have in the U.S. Regarding -- and by the way, some of our power brands there are reaching price points that they have never reached before. We continue to have an offering for the mainstream, but we are now stretching our brands into segments in which we can put our best science there and consumers are really recognizing that in their demand. In terms of GLP-1, at this stage, we have not seen a significant impact. Hellmann's is doing very well. It's a very strong business, 46% share in the condiment category.
The condiments category is probably one of the most attractive categories within foods. There are huge opportunity for premiumization. People are sitting hotter and they are paying more. And I feel everything that is related with dipping sandwiches, there is a trend into more, I would call it, French kind of stuff than the one that historically we have seen in the U.S.
And Hellmann's is really profiting from that and doing a good job. So we have had a good run with foods also. In GLP-1 until now, we have not seen any significant impact in the volume of adoption of the categories in which we play. But it's true that in the U.S., we are fundamentally anchored around condiments.
Yes. So in Beauty, if I look at the different subcategories, right now, the category that's doing super well is hair care, and it's a fundamental category for Unilever. I think it's about 11% of your sales. I must say growth has been flattish this year. It was up 4% last year. And if I look at some of your global peers or even regionals, they are much -- growing much faster than you.
So I know there has been some issues in the U.S., which you try to fix. But -- so can you talk about how -- I mean, are you ready now to really step up that opportunity in hair? And do you need, by the way, to go more premium? I know you have 8. Is there another brand, professional? Like how you see the whole category and the channel performance?
Well, hair care has been our -- one of our fastest-growing categories for a decade. And it's true that this year, we are underperforming in hair. Our performance around flattish. Some of that was conscious decision we take to streamline our portfolio, particularly in the U.S. We have removed 3 brands in the U.S. We are the leading these brands because we wanted to focus our portfolio in our power brands there. We have pockets of strength.
So that hair relaunch is really proving a big success. We are growing more than 20% in U.S. in the last quarter, and we have seen the same in every single market in which we are relaunching that. Our styling of TRESemme has been doing well. But at the same time, we took some decisions on pricing in our shampoo and conditioner business that probably went too far, and we have adjusted that.
So regarding the portfolio -- and of course, we have been affected by China. China is very big for Clear. The issues that we have had in Brazil this year have affected some. So there are a couple of geographical issues that have affected our overall hair performance. But we have a great portfolio in hair covering every single price point.
So it's really very well suited for the different geographies in which we operate. And the acquisition of K18 is very, very important to enter into the, let's call it, the professional space of hair care that, as I mentioned in the case of Prestige before, we want to do it without investing in physical infrastructure. So I believe the expansion of e-commerce, K18, for example, is a massive brand in TikTok.
The emergence of e-commerce really open opportunities to continue expanding our portfolio into more professional propositions in hair care. And if there are good opportunities, we will go for that. And if not, we will develop that organically. So we are happy with the portfolio we have. We will continue to look into additions in that portfolio.
And I feel next year will be a good year for hair care because the innovation that we are hitting, the market and the momentum we are getting now in the end of the year with some of the relaunches that we have put like TRESemme styling, or Dove in shampoo, conditioner and treatments are really doing very well.
Being an emerging market company, you have more pricing ability. Nevertheless, we -- as I was mentioning earlier, CPI has been slowing. Your pricing around -- is around 2%. In an environment where COGS inflation are not that great, where there is consumer pressure where some of your competitors are talking about higher promotions, is it a sustainable level? We've seen times where Unilever was pricing less than that. How do you feel about your pricing ability as we go next year?
Well, first of all, I feel it's important to look at what cost inflation the industry is exposed. And if I look at the categories in which Unilever is playing now and I look at 2026, I have around 2% inflation in the material side, and we have between 4% and 6% inflation in the wage side. Both are important. So that's the kind of cost environment that we have.
And it's true that the CPI has slowed down a bit, but is a difference between 3% and 2.5% or 3.5% and 3%. It's not so dramatic. So when markets get a bit tougher in volume, of course, there is some downward pressure on pricing. But we have not seen irrational promotional intensity in the categories in which we play.
And we are really trying to elevate our portfolio to ensure that we get this kind of short-term trap of pushing a lot of volume through promotions. So we have not increased our promotional volumes. By the contrary, it's slightly down for us this year. And let's see. Let's see what happened in the market. And...
In Europe, it has been always a challenging market and pre-COVID pricing effect was negative almost every year in Europe. Obviously, post-COVID, things have been better, but why shouldn't we be looking back and say, yes, maybe we're going to go back to an environment where there's not much pricing. There's competition, retailers are buying power and putting together their procurement.
So specifically for Europe, do you think that we would go back to the old Europe that we knew? Or you think the pricing still remain? And then Europe, on volume mix, I must say you've done quite well. You've gained market share. It's a bit different than the U.S., but still quite a good level. Do you think that there is more room for you to gain share when effectively some of your peers have mentioned a weaker environment, especially in laundry, in DO. How do you see the competition evolving?
Well, I think our performance in Europe is testament for the kind of a step change we have done in innovation in the premium segment. We are doing very well, particularly in 2 categories, Home Care and Personal Care. In Home Care, I feel the innovation we have brought in laundry, particularly around the short cycle washes -- washing machines in 15 minutes instead of 2-hour wash.
This is the kind of shift we want to do in the portfolio when it comes to innovation, move our portfolio into areas in which science is more demanding. It's not the same to wash in a machine for 2 hours, where a lot of the work is done by a machine, now working in 15 minutes where a lot of the work is done by the product. And this kind of innovation has allowed us to really move into higher price points, driving the liquid segment very, very strongly.
So the same in deodorants in which we brought whole body the proposition that initially we [indiscernible] in the U.S. and now we are expanding into Europe. So when you look at the pre-COVID period, the negative pricing was not there for all the industry. In average, there was negative pricing. But for a company that has been able to really shift their portfolio into premium and that has been able to really come with very powerful innovation, they were able to sustain positive pricing. So it's a difficult environment in the European one.
At this stage, I can say that our relationship with the retailers is good. We have not seen any dramatic conflict in the last couple of years. We are trying to demonstrate them that we can grow the pie that we can bring initiatives that grow markets. Innovation and renovation are both important to ensure that there is no price dilution.
So we are gaining significant share in Europe, both in Personal Care and in Home Care. We expect to continue that -- doing that. It's not easy because other players also play. But all our focus there is in increasing our investment that we have already done and ensuring that we can with innovation in premium segments that retailers value and that our consumers are prepared to pay for.
A region that is close to your heart, Latin America has been a bit the center of mini storm, I would say, for the past 12 months. Obviously, the environment has been a bit more challenging from a macro perspective. But also you acknowledge that there's been maybe some missteps in terms of the pricing in laundry and then promotion in deodorants.
So I know you mentioned that Q4 will still be challenging. But do you think that -- can you grow volume in 2026 in that region? And what is the midterm outlook and how you feel that you have addressed these issues?
Yes, it's true. The macro environment in LatAm suffered. I feel Mexico has suffered a significant decline in remittances that is very important for 40% of the households in Mexico. The Brazilian political instability is also having some economic slowdown. And in Argentina, there is economic contraction, but I believe situation will get better. And I would say that, that probably explains half of the problems in LatAm.
Then as you said, there were a couple of missteps and probably to have missteps, but it has been very difficult to price in Brazil given the volatility of the exchange rate. We have to roll back some of our pricing in a country in which taxation is very complicated, putting prices backwards takes some time. But I believe in Home Care, in particular, in Brazil, we are gaining momentum now.
So we expect to close the year better. And definitely, for the whole Latin America, I see next year with positive volume, no doubt, structurally continuing probably our strongest region with, I would say, with India. We have some of our best operating companies there. We have great talent that I don't see any structural issue in competitive terms that should really make ourselves very, very concerned, but we have to improve our game there.
We are doing it already. And in category like DS, we are gaining share at the scale there. We are gaining close to 250 basis points of share, but we need to reignite growth in 80% of that category that is the aerosol format. That is very, very important for us, and it has been a bit soft this year.
We have put all the plans in place. We have an incredible plan also around the World Cup next year that, as you know, for all the Latin America is a very important event. So we expect DO also and the whole business in LatAm to be in a much better shape in 2026.
Excellent. So another company that has gone into some transition has been Unilever India, a new CO, GST tax run rate around mid-single digit for a market where it feels like the opportunity should be much wider. So how do you feel about 2026? Do you think -- do you see -- do you expect to see an impact from consumer demand from GST? And what are Prior's plan to accelerate volume?
But more widely, I think one of the major discussion points with investors is while recognizing the strength of Unilever in that country, how others are also trying to take a share of that pie? And how you have to balance maybe the turnaround of your historical portfolio with some investment in pricing, in competitiveness and then balancing top line and margin?
Well, I'm sure many companies would like to swap their portfolio in India with our portfolio in India. We have 55% share in hair care, 80% share in functional, 80% share in Functional Nutrition, 45% share in skin cleansing. 50% share in Skin Care, and I can go on and go on and go on. I was recently in India, opportunities there are massive. You have 60 million, 70 million people in India with the income per capita of France.
You have 700 million with the income per capita of Indonesia, Thailand, Philippines and another 700 million with the income per capita of East Africa and West Africa. There is growth for everyone in India. And we believe that we will be the main beneficiaries of what will be a much more dynamic economic environment in India. I feel the government in India has taken very relevant measures lately.
So GST reduction, that is the VAT of India, personal income tax reduction, interest rate reduction. When a government does something like this, because things in the economy are not right. And really, that's what happened in the last couple of years in which India consumption was affected significantly by -- in 3 years for double-digit food inflation. Now that's not there anymore. We are seeing some food deflation.
And you have seen that immediately in the GDP growth in India actually in the last quarter, it was 8.2%. So I see a lot of opportunities in India. The GST reduction affects 40% of our portfolio. But I believe the GST reduction, the impact in the whole economy will be very, very significant. We have made changes in our leadership team there. The CEO now is [indiscernible] that she used to be my CMO in beauty, then she's succeeding me in beauty is one of the best Unilever Resources.
I have 100% trust on her. We have brought also another 2 CEOs into our Indian leadership team, the CEO of Hero Motors as the CFO of the company, the CEO of Britannia as the Head of our Food business. They have the mission of really putting our volume growth in similar levels to the one of GDP growth. It will take some time, but I'm very confident about the opportunity. I was recently in Central India, 4 states there, 500 million people, GDP growth 10%, income per capita of Pakistan among the rest. These people aspire to that to into bonds.
Our brands are perfectly suited to really take advantage of what will be an explosion of wealth expansion. So I'm super excited with India. And I always say India is 14% of our revenue, U.S. is 21%. If you put these 2 companies together and we can deliver in these 2 thresholds, let's say, close to 4% growth in volume, we have 1.6% at company level. So that's fundamentally the anchor of our 2% volume growth plan for the whole company.
Earlier on, you mentioned that you have to run a business with higher margin and -- higher gross margin and higher investment. And that's my next question. Your gross margin, if I look at how you account for distribution costs, would be post ice cream in the low 50s. Some of the beauty peers are 60% and well above. So it feels like there is a structural margin opportunity.
Happy to hear your view on where you think you can go there. But at the same time, your P&L, you have a 20% EBIT margin. It is one of the best in Europe. It is close to the top level in the U.S. So how do we think about the gross margin opportunity, but maybe the investment, A&P at 16% of sales, is that enough? And how as well do you marry your ambition to grow mid-single digit, but as well to grow EPS in euros and therefore, which means some margin expansion. So how do you know?
Well, first of all, I feel our underlying operating margin for the second half of this year after separating Ice cream -- excluding Ice cream will be at least 19.5%. So that's the kind of level -- the base of our margin after Ice cream. And our gross margin, yes, you're right. We include logistic costs in the calculation of our gross margin. Our people have that in the SG&A. If you would exclude the logistic costs, our margin -- gross margin is in the low 50s.
But of course, there are big difference between our Beauty business and our Home Care business. So there is a big divergence there. There are 4 levels of gross margin expansion we are working on. The first one is volume growth. The next -- the margin in our next unit of volume is close to 55%, 60%. So for us, if we achieve 2-plus percent volume growth, our overall margin expansion start to pick off. Then it's mix, category mix, segment mix, channel mix.
The third one is some interventions we are doing in the value chain of some key materials. I have talked about surfactants in U.S., oleo chemicals in Asia. We are investing heavily in fragrances in which we invest $1.3 billion, and we see there are big opportunities for savings and for quality there. And of course, also, we are allocating a much more significant fraction of CapEx to margin expansion initiatives. We are now allocating close to 60% of our CapEx into margin expansion initiatives, and this should give us 30, 40 basis points of margin expansion every single year.
The level of competitiveness of our investment in 2022, we were investing 13% of BMI -- of revenue in BMI. We moved to 14.1% in 2023, 14.3%, 15.1% in first half last year, 15.9%. And this year will be somewhere between 15.5%, 16%. And we believe this is competitive levels. It's an implicit recognition that we were not investing competitively in the past. And I always say that not being consciously uncompetitive is a criminal offense. That's how I see it.
So whatever it takes, we will invest in line with our ambition of 2% volume growth. And this is what we are doing. We believe our level of investment is competitive now. And if we put all these things together, we believe that 4% to 6% top line growth with a moderate or modest margin expansion will position us in the top 30 ASR of the sector. So that's the kind of model we are working on.
When we look at your ambition to position more the business into Beauty & Wellbeing, I think one of the key question is now that you have deconsolidated ice cream, food seems to be the elephant in the room. What are the impediments for you to not dispose food? And can you talk about maybe other -- I mean, I know you are doing some organic disposals. How does, for instance, Olic fit in the overall portfolio you are building? And we have seen this year an acceleration in M&A even in the consumer sector, some bigger M&A.
You've always mentioned that you are focused on India, U.S. and Beauty. How do we -- first of all, can you talk about whether a big acquisition is something that you completely write off or it depends? And whether there will be adjacent categories like maybe color cosmetics, perfume, OTC that you would consider in that beauty framework?
We continue focusing bolt-on acquisitions. In our algorithm, we are allocating around $1.5 billion a year in net M&A. And the focus remains in Beauty, Personal Care and definitely in the U.S. and in India. Why in the U.S.? Because we believe that strategically it's very important for Unilever to build a new leg of portfolio that can travel internationally in the premium segment.
And the U.S. is probably the only market that gives simultaneously critical mass and a platform for international brands. So that's the reason that we are allocating 90%, 95% of our capital of M&A into the U.S. We have a very clear strict process in M&A -- in choosing M&A targets. It has to be lifestyle brands. You have to be digitally native brands. It has to be seriously exposed to e-commerce.
It has to be in categories in which we can add science, channel or marketing capabilities. It has to be in super growth stage, and it has to be brands that can be globally scalable. So we have a very, very, very strict process now that we follow with rigor, and we will continue doing that. Transformational acquisitions are off the table. So we are not looking at that at this stage.
And regarding foods -- sorry, regarding color cosmetics and fragrance are not priority for us. We are much more interested in skin care, hair care, personal care territories and Wellbeing. I'm very excited about the wellness opportunity. As I mentioned before, it's very fragmented. There are many, many new segments emerging. We believe that we can establish strong positions in leadership in what we call narrow verticals that allow us to scale fast and to become profitable very, very fast. So these are the areas of focus.
Regarding foods, we are outperforming the food industry. You have seen our numbers. You compare particularly with American Foods, we are doing well. I believe we have a food portfolio that is envy of the industry. 60% of our food business is in Hellmann's & North. After completing the disposal of around 1 billion, 1.5 billion business in what I call the peripheral foods particularly in local food brands in Europe, Hellmann's and Knorr will become 70%, 75% of our revenue, and this will give us a lot of optionality in the future.
At this stage, our food business is margin accretive, is cash accretive, has low capital intensity. It's a very attractive business. And it has to outperform the market as the same happened to the other part of the portfolio. They have to gain the right to stay in the portfolio, being called Hellmann's, being called Knorr or being called Dove or being called TRESemme. So that's the way we are approaching that.
All right. I think we are close to the end of this. So I have 2 more questions. So a quick one on free cash flow. Post the disposal of the separation of Ice Cream, how do you feel -- I mean, it was EUR 7 billion free cash flow that you achieved in 2024? What do you think is the right level of free cash flow? And should we expect continued share buyback as you have done maybe at a higher level, but you've done EUR 1.5 billion in the past years? And it's my last question.
Well, as I mentioned before, our underlying operating margin after the separation of Ice cream will be at least 19.5%. And our working capital is very strong. So we operate with a negative working capital of 89%. So if there is good top line growth, our ability to generate cash conversion at around 100% is very, very high. If we do that, we will continue with the kind of disciplined approach in terms of capital allocation that we have.
First of all, we invest for growth, meaning the support of our brands in our R&D, in our CapEx, they will ensure a good dividend payout ratio, probably in the 55% to 60% range. Third, allocating EUR 1.5 billion to net M&A every single year. And then if there is excess of cash, we will not sit upon that, and we will continue doing share buyback. But if in 1 year, there is an opportunity to acquire for EUR 2 billion or EUR 3 billion, I will privilege that because it's more important for us to ensure that the portfolio rotation keeps accelerating in the same way, there could be a year in which no target is available, and I will put 0 into M&A, and that can give us a space for more share buyback.
But overall, I like the balance between 70%, 75% of our capital return to shareholders in dividends and 25%, 30% in share buyback, but I will not commit to share buyback as a routine practice. We will do that in case that there is excess surplus of cash in the business.
Fernando, thank you. 2026 is a big sporting event year, and I know you like football. And I'm not going to ask you who you're going to share, especially given my nationality. But rather, if you are a TikTok influencer, what would be your beauty tip?
My beauty tip. Yes, football is a great year, big, big year. And I feel we are really doing a lot around the World Cup because I really believe that event marketing is more important than ever, and we will be the sponsor in Personal Care and Beauty for next year.
So it's just -- we are very, very excited about the prospects of that in our top line growth. TikTok, as a TikTok influence for beauty, I'm not the best on this, but probably what I would say is just a good face care routine probably require only 3 or 4 steps when you choose the right brands, go for the ones of Unilever. They are great science and go for that because it's great stuff.
Excellent. Well, thank you, Fernando. And thank you, everyone, for joining us today. We wish you a good year-end and looking forward to seeing you again and discussing in 2026.
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Unilever — Special Call - Unilever PLC
Unilever — Special Call - Unilever PLC
Unilever bestätigt klare Neuausrichtung: Ice‑Cream‑Abspaltung abgeschlossen, Fokus auf Premiumisierung, Social‑First‑Marketing und organische M&A‑Bolton-Strategie.
🎯 Kernbotschaft
- Kern: CEO Fernandez stellt die Strategie auf Premiumisierung, digitale Reichweite (Social‑first) und höherwertige Produkte; Ziel: mittlere einstellige Umsatzwachstumsrate weiter unverändert, Operatives Momentum in USA und Indien als Hebel.
📌 Strategische Highlights
- Organisation: Übergang zu vier Business‑Groups plus „One Unilever“ für kleinere Märkte; Heavy‑lifting der Reorganisation weitgehend abgeschlossen.
- SASE‑Modell: Produktstrategie aus Science, Aesthetics, Sensors, Set‑by‑Others und Young‑spirited‑Brands; starke Ausweitung von „Set‑by‑Others“ durch Influencer/Validierung.
- Premium & M&A: Ziel, 50% des Umsatzes im Premiumbereich; strikt bolt‑on‑fokussierte M&A‑Leitlinie (~€1,5 Mrd Netto/Jahr), keine Transformational‑Deals.
🆕 Neue Informationen
- Abspaltung: Ice‑Cream‑Separation (Magnum) ist abgeschlossen — Prozess seit März 2024 beendet.
- Incentives: LTI‑Pläne größtenteils an harte Währung gebunden; ab 2026 werden Restrukturierungskosten in Profit‑Wachstum berücksichtigt.
- Kapitalallokation: ~€1,5 Mrd Netto‑M&A p.a., Dividendenquote ~55–60%, opportunistische Buybacks; ~60% des CapEx soll in Margin‑Expansion fließen (30–40 Basispunkte/Jahr).
❓ Fragen der Analysten
- Premium‑Nachhaltigkeit: Skepsis zu Dauerwachstum von Nutrafol/Liquid I.V.; Management weist auf hohe Marktanteile und großes Penetrationspotenzial hin.
- Kategorie‑Probleme: Unterperformance bei Hair Care (u.a. USA, China‑Effekte) und Region LatAm — Management nennt Portfolio‑Bereinigungen und Preis‑/Promotionsanpassungen als Gegenmaßnahmen.
- Pricing & Inflation: Diskussion zu Preissetzungsspielraum bei verlangsamtem CPI; Management erwartet moderate Input‑Inflation (Material ≈2%, Löhne 4–6%) und keine exzessiven Promotions.
⚡ Bottom Line
- Fazit: Klarer strategischer Kurswechsel mit operativer Priorität auf Premiumisierung, Digital‑/Social‑Marketing und strikter Bolt‑on‑M&A‑Politik. Kurzfristig sind Ausführung und regionale Erholung (LatAm, Hair Care) entscheidend; bei nachhaltiger Outperformance in USA/Indien plus erwünschter Margenverbesserung besteht substantielles Upside für Aktionäre, Risiko bleibt makroökonomische Volatilität und Execution.
Unilever — Q3 2025 Earnings Call
1. Management Discussion
Hello, and welcome to Unilever's Third Quarter Trading Statement for 2025. Thank you for being with us today.
I am joined here by Srini Phatak. Srini's appointment as Chief Financial Officer was confirmed by the Board last month, following an extensive search process. Srini's vast experience and expertise are great assets for Unilever, and I am really delighted we will keep building on the strong partnership that we have formed. In a moment, Srini will take you through the detail of the third quarter results.
First of all, let me highlight the key elements of our performance as I see it. We have delivered a good quarter with 4% underlying sales growth and acceleration of volume growth to 1.7% for Unilever, excluding Ice Cream, despite subdued markets. Growth was broad-based across all business groups, with each of them delivering underlying sales growth above 3%.
This performance keeps Unilever on track to meet our full year outlook and is evidence of our powerful innovation, improved execution and significant shift into premium segments and fast-growing channels. It is also fully in line with the priorities we have set for the business. For example, our major growth engines, Beauty & Wellbeing and Personal Care delivered particularly strong performances. Our power brands continued to outperform, delivering 4.4% growth in the quarter with volumes up 1.7% for total group and 2.2% excluding.
We also saw a continuation of sustained strength in developed markets, particularly North America. Volume-led growth in that region was 5.5%, and it was driven by Personal Care and improved performance in Prestige Beauty, and once again, exceptional delivery in Wellbeing.
Europe grew underlying sales by a competitive 1.1% despite a strong comparator. Structurally, our business in Europe continued to improve and strengthen.
Our emerging market business step up with 4.1% USG led by a return to growth in Indonesia and China. Overall, emerging markets grew well despite the short-term impact of the goods and service tax reforms in India and some challenges in Latin America. We have delivered these results while preparing our Ice Cream business for the demerger, which we expect to be completed before the end of the year. The time line is being revised as a result of the U.S. government shutdown impacting the work of the SEC. Shin will say more about the final stages towards the merger in a moment.
In summary, a positive set of results this quarter that reaffirm our confidence in the steps we have taken to make Unilever a true marketing and sales machine. They will continue to guide and inform our actions over the quarters ahead.
With that, I will hand over to Srini to take you through the third quarter results in detail. And after that, I will come back to say something about the remainder of the year and beyond and also provide a brief wrap-up. We will then take questions. First of all, over to Srini.
Thank you, Fernando. Unilever's underlying sales growth in third quarter was 3.9% with broad-based progress across the business groups. Underlying price growth was 2.4% and volume contributed 1.5%. This resulted in a two-year compounded annual volume growth rate of 2.6%. We expect the Ice Cream demerger to be completed in 2025. In this context, excluding Ice Creams, our underlying sales grew 4%. Volume in the quarter was 1.7% compared to 1.1% in the previous quarter. All the four business groups delivered positive volume growth with a two-year compounded annual volume growth rate of 2.4%.
Our Power Brands, which represent over 75% of our turnover, grew 4.4% in the third quarter, including 1.7% from volume. Power Brands, excluding Ice Cream, delivered 2.2% volume growth, in line with our medium-term volume ambition. Strong performances included double-digit growth from Vaseline, Liquid I.V., Nutrafol, Cif and Domestos and high single-digit growth from Comfort, OLLY and Cornetto. Dove, our biggest brand, keeps outperforming the market with a 6% USG in the quarter and 8% year-to-date.
Before turning to the business groups, let me first provide some color on our performance across different geographies. Developed markets continue to perform strongly. North America grew underlying sales by 5.5% with 5.4% from volume, reflecting the continued benefits of our multiyear portfolio transformation. Growth was driven by strong performances in our Personal Care and Wellbeing brands, underpinned by premium innovations. This marks the fifth consecutive quarter of robust volume-led growth in North America, supported by share gains across key categories and sustained brand investment.
Europe grew underlying sales by 1.1% with a 0.6% decline in volume and 1.7% growth from price. Our performance was broad-based and robust given high comparators of over 6% growth. We gained share across major markets, power brands and multiyear premium innovations, including the rollout of Wonder Wash and Cif Infinite Clean continued to perform well.
Asia Pacific Africa delivered 6.8% underlying sales growth with 3.5% from volume and 3.1% from price. This is a clear acceleration versus the first half, reflecting an improved performance in key markets and a stronger execution across categories.
Indonesia returned to growth as we saw the benefits of the extensive business reset we have undertaken. Strengthened brand plans, sharper channel execution and renewed customer partnerships are driving improving trends. Sequential improvements in run rate position Indonesia for sustained progress into 2026.
In China, while the market environment remains subdued, we delivered low single-digit growth, supported by innovations within our key brands and interventions in pricing.
The macro environment in India continues to be favorable. Earlier in the year, personal income tax and interest rates were lowered. In September, the government reduced GST or sales taxes to 5% on around 40% of our portfolio, making the affected products roughly 10% cheaper. While these changes are expected to improve consumption through higher disposable income and improved sentiment, quarter 3 sales were temporarily impacted as trade reduced inventories and consumers delayed purchases in anticipation of lower prices. Trading conditions are expected to normalize from November onwards.
Underlying performance was driven by premium portfolios in Beauty & Wellbeing and Personal Care. Turning to Latin America. Underlying sales declined by 2.5% in third quarter with a 7.3% decline in volume, partly offset by a 5.2% from price. Markets across Latin America are experiencing a broad-based softening, reflecting continued macroeconomic pressure on category growth and consumer demand. In Brazil, our focus remains on restoring competitiveness in laundry, where we are seeing early signs of progress. In deodorants, we continued to gain share in a declining market, impacted by a temporary shift in product formats.
Our Foods business delivered double-digit growth in Hellmann's, supported by the continued success of its flavored mayonnaise range.
In Argentina, the macroeconomic backdrop remains unstable amid ongoing political uncertainty. We expect to see improvement in the region during 2026.
Beauty & Wellbeing underlying sales growth was 5.1%, driven by strong volume growth of 2.3% and 2.7% from price. Our volume momentum remains very solid with a two-year CAGR of 4%. Dove Hair, Vaseline, Hourglass, K18, Liquid I.V. and Nutrafol, all delivered double-digit volume-led growth, reflecting the strength of our premium innovations and disciplined execution.
Hair Care was broadly flat. Growth in our premium portfolio was offset by declines in Clear and Sunsilk, which were impacted by soft market conditions in China and Brazil and by lower TRESemmé volumes in the U.S., where we have pricing and promotional corrections in place to support improvement.
Core skin grew mid-single digit, led by Vaseline, which delivered double-digit growth in both sales and volume. Growth was supported by premium innovations such as the new Cloud soft light moisturizer in India.
Prestige Beauty grew mid-single digit, led by volume as the category showed gradual recovery. Performance remained mixed with Hourglass and K18 continuing to grow double digit, while Paula's Choice and Dermalogica returned to low single-digit growth after declines in the first half.
Wellbeing continued its exceptional run, delivering strong double-digit growth. Power Brands, Nutrafol and Liquid I.V. sustained their outstanding performance, supported by deep innovation funnel, increased brand investment and selective international expansion.
Personal Care underlying sales growth was 4.1%, driven by 1% volume and 3.1% price. The two-year compounded annual volume growth rate of 2% reflects the continued resilience across our core categories, supported by strong growth in Asia Pacific, Africa and in North America, which was driven by Dove.
Premium innovations in deodorants and skin cleansing continued to lead growth with the rollout of whole body deodorants and the expansion of premium body wash driving strong consumer engagement and share gains. Deodorants grew low single digit, led by Dove in North America. Growth was partly offset by weaker performance in Latin America, reflecting a decline in category volumes and a temporary shift in product formats. Skin cleansing grew low single digit with commodity-related pricing weighing on volumes. Dove continued to perform well, supported by its premium innovations and the launch of a limited edition seasonal body wash ranges. Lifebuoy grew low single digit.
Oral Care delivered high single-digit growth led by our power brands, CloseUp and Pepsodent with strong momentum in Asia Pacific Africa. In September, we further strengthened our Personal Care portfolio with the completion of acquisition of Dr. Squatch, expanding our presence in the fast-growing premium male grooming segment in North America.
Home Care underlying sales grew 3.1% in the third quarter with 2.5% from volume and 0.6% from price. Volume growth stepped up versus the previous quarter, driven by sustained performance in Europe and improving trends across several key markets in Asia Pacific, Africa. Fabric cleaning was flat overall. Europe grew mid-single digit as the rollout of Wonder Watch continued to drive volume growth and strengthen our competitiveness. Wonder Wash will reach 30 markets by the end of the year. This was partially offset by a decline in Brazil, where the market conditions remained soft and we implemented corrective pricing actions.
Home & Hygiene grew mid-single digit with balanced contributions from both price and volume. Growth was led by Cif and Domestos, both delivering double-digit performances. Cif Infinite Clean, a multipurpose cleaner powered by probiotics has now been rolled out across major European markets and is delivering strong early results. Fabric enhancers grew high single digit. Comfort delivered strong volume-led growth, supported by the continuous success of its Crystal Fresh technology.
Foods delivered growth ahead of the market with underlying sales of 3.4% with 1.3% from volume and 2.1% from price. Growth was broad-based across regions, led by strong brand execution. Condiments delivered mid-single-digit growth with positive volume and price. Hellmann's maintained its strong momentum with mid-single-digit growth led by volume. This was supported by competitive growth in developed markets and by a particularly strong double-digit growth in Brazil, where Hellmann's is growing from strength to strength.
Cooking Aids grew low single digit with positive volume and price. Knorr and Unilever Food Solutions both delivered low single-digit growth amidst subdued market conditions.
Ice Creams underlying sales grew 3.7% in the third quarter with flat volume and 3.7% from price. Volumes were flat against a mid-single-digit comparator last year with a two-year compounded annual volume growth rate of 3.4%. Growth continues to be competitive, reflecting strong innovation, ongoing operational improvements and disciplined execution across regions. Cornetto led with high single-digit growth, while Ben & Jerry's grew mid-single digits, supported by the launch of new Sundae flavors and a larger shareable pack format that is expanding the consumption occasions.
Now let me take you through the latest update on the Ice Cream demerger. All the preparatory work for the demerger remains on track with the shareholder circular published on 2nd October and the approval of share consolidation received on 21st of October. Due to the U.S. government shutdown, the SEC is currently unable to declare the U.S. registration statement effective, resulting in revisions to the original time line. We remain committed to and are confident of implementing the demerger in 2025, and we will share further updates as soon as practicable once there is greater clarity on the timing.
Let me also now explain how the demerger and the share consolidation will work in practice. As a part of the demerger, shareholders will receive one share in the Magnum Ice Cream Company for every five Unilever shares they hold. Following the demerger, we will carry out a consolidation of Unilever shares to maintain comparability between Unilever's share price and key per share metrics before and after the demerger. This is a standard technical adjustment in transactions of this nature, and the final ratio will be confirmed shortly after TMICC shares begin trading. Importantly, Unilever is expected to pay quarter 4 dividend in full, ensuring continuity for our shareholders through the completion of the Ice Cream demerger.
Turnover for the third quarter was EUR 14.7 billion, down 3.5% year-on-year. Underlying sales growth of 3.9% was more than offset by a negative currency impact of 6.1%. We now expect an adverse currency impact on full year turnover of around 6% and a 30 basis points on the underlying operating margin. Portfolio changes also reduced reported turnover with an impact of negative 1% from net disposals. Acquisitions contributed 0.5%, led by strong double-digit growth from K18 and Wild and supported by the addition of Dr. Squatch following the completion of its acquisition in September. This was more than offset by a negative 1.6% impact from portfolio disposals, including The Vegetarian Butcher, which was completed in September.
With that, over to you, Fernando.
Thank you, Srini. Let me conclude by saying something about how we see the remainder of the year. In short, our outlook is unchanged, and that applies both including and excluding Ice Cream. In either case, we expect underlying sales growth to be within our 3% to 5% multiyear range. Growth in the second half will be ahead of the first half. This despite some softness in certain markets, notably Latin America. Overall, we expect we will continue to outperform our markets with a strong competitive performance in developed markets and an improved performance in emerging markets. Volume growth in quarter 4 should be at least in line with quarter 3. On the bottom line, we continue to expect an improvement in underlying operating margin for the full year, with second half margins of at least 18.5% or at least 19.5%, excluding Ice Cream. Of course, we will continue to monitor external events closely in what remains an uncertain environment.
Finally, on the back of a strong quarter, we are looking ahead to the rest of the year and into 2026 with confidence and resolve. Unilever is changing fast and the strategic priorities we have set out. The portfolio is stronger with more beauty, more wellbeing, more personal care. This quarter saw Beauty & Wellbeing up 5.1% and Personal Care up 4.1%. The shift to premium and digital commerce is accelerating, both organically and through M&A as per the recent acquisitions of Wild and Dr. Squatch.
Our anchor markets are delivering superior growth. Our U.S. business has now posted five consecutive quarters of strong volume-led growth. The performance expectation we are placing on people within the company are higher with clear accountability and real differentiation in our incentive outcomes. And our commitment to make Unilever a marketing and sales machine permeates everything we are doing from the acceleration of desire at scale in elevating our brand portfolio to the significant investment we are making to step up execution and excellence in every part of the business.
In short, we are crystal clear on what we need to do and where we want to invest. We will not be diverted from these priorities. As we look ahead, it is clear that some markets and categories will remain soft for a while, but we have put Unilever on a stronger footing and are increasingly confident in our ability to continue outperforming markets, whatever the conditions.
With that, thank you for listening, and we are looking forward to taking your questions.
[Operator Instructions]
Our first question comes from Warren Ackerman at Barclays.
2. Question Answer
Warren here at Barclays. So I've got two and one housekeeping. The housekeeping one on the clarification on volume, at least Q3 level. Can you just confirm, Fernando, you're confirming also 2% volume growth into '26 as well. So just looking forward.
And my two questions are, firstly, North America, really super growth, very impressive. Can you talk a bit about the growth of the wellbeing -- the Prestige and Wellbeing unit within North America, there's been some investor concerns that Liquid I.V. might be plateauing, and you've seen a recovery in the Prestige piece. Maybe you can talk a little bit about what's happening with Paula's Choice and Dermalogica and sort of the look forward in North America.
And then the second one on Latin America. I mean, clearly, the macro is tough, but there seems to be some self-inflicted issues in Brazilian laundry powder, Brazilian deodorants. Can you explain a little bit your actions you're taking, what learnings you've made? I think you've been in the region yourself. Is there a risk that you've taken too much pricing in Latin America to hit hard currency FX? And what reassurance can you give us that we won't see that in other EMs? And as we look forward on LatAm, can you maybe give some clarity on the pathway forward and the growth you expect in LatAm in '26?
Thank you, Warren, and good morning, everyone. Well, let me start by North America, and I feel the performance that we are having there with five consecutive quarters now of volume growth of 4% and at a time in which markets are visibly tougher there, I believe it's a reflection of the profound transformation we have done in our portfolio, the setup of a U.S. for U.S. innovation model and a huge focus in strengthening relations with key retailers.
I mentioned that in the last call, for the first time in many, many years, we have ranked #1 in Personal Care, #1 in Foods and #3 in Beauty in the most popular survey with the top 130 retailers in U.S., and that basically show our ability to make markets in that region.
Regarding performance of Beauty & Wellbeing there, it was really strong. Wellbeing continue having an exceptional performance in the U.S., double-digit growth both in Liquid I.V. and Nutrafol. Both brands are approaching there the $1 revenue mark for the year. Prestige Beauty has improved after a relatively flattish first half. We delivered mid-single-digit growth. But we don't take that as a new trend, I would say. Very good growth in our glass, very good growth in K18 in the most premium part of Prestige and Paula's Choice and Dermalogica are back to growth, but low single digits. So these are our main Prestige beauty brands there. But also our core in skin care was solid with very, very good performance in Dove and Vaseline there.
We have some issues in hair care in the U.S. We decided to release some brands that is having some impact in our growth in care in the U.S., the likes of AXE Hair and Love Beauty and Planet are in process of delisting. That was a conscious decision. We didn't believe that these brands were sustainable, and we decided to delist them.
About Latin America. Well, indeed, it has been a very weak quarter for us in Latin America. It's a combination of markets under pressure due to a deteriorating macro broad-based price increases to deal with currency depreciation. And as I have already mentioned previously, we scored a couple of phone calls there. The three major Latin American economies are under pressure, different reasons. In Brazil, the level of household debt and the interest rates are extremely high, remittances in Mexico going down, Argentina contraction in consumption run against the local currency in the short term. And as a result of that, we have seen the markets really going down significantly. If you look in volumes in H1 '24, volume growth of 7%, H2 3%, flat in H1, negative in quarter 3.
But there are definitely a couple of goals. In laundry, Brazil, we went too far in our pricing. Historically, our competitors in powders in Brazil tend to follow us in a period of 8 to 12 weeks. That was not the case. We have corrected that, and we are starting to see significant improvements in our sellout. And on top of that, the market is really shifting very quickly to liquids, and we are introducing in quarter 3. We have introduced in quarter 3, our very successful European wonder was mix. So we expect competitive in laundry to progressively improve.
And the other big category we have in Brazil, particularly deodorants in that category, we have been gaining substantial market share in the territory of 200 basis points there. But we did boosting our contact applicator formats at the expense of aerosol and this has had some negative consequence in the overall market growth because the revenue per use of aerosol is significantly larger than the one of contact applicators.
So the negative growth in aerosol format is crucial. The plans are in place, and there are clear learnings from these two issues that we have had, and we will be sure of not repeating that anywhere else. So that's basically to say about Latin America. We don't expect -- we expect that we will see improvement in Latin America during 2026. At this stage, I don't want to commit to more than that.
Regarding the long-term ambition, we continue thinking that it's absolutely possible for us to deliver 2% market volume growth. In the long run, our combined categories and geographical footprint offers around 2% market volume growth, even if at this moment, it is more in the 1% territory. But we are outperforming markets very clearly in Europe and U.S. And in D&E, we see a significant progress, particularly in Asia.
Our next question comes from Guillaume at UBS.
Two questions for me, please. The first one is on pricing. I mean we're having a relatively benign commodity cost environment. You also flagged a relatively weak consumer environment in some key countries like Brazil, where you mentioned some pricing adjustments. So given this backdrop, do you expect price growth to remain at current levels or to actually come down over the coming quarters? So any color on your price growth outlook would be very helpful.
And then my second question is on Europe. I mean, volume growth turned slightly negative in the quarter. Could you talk a little bit about the drivers behind this? Is it just down to this very elevated base of comparison? And so nothing to see here volume to return to positive territory from next quarter? Or on an underlying basis, are you maybe seeing some changes in category growth or in the consumer behavior?
Thank you, Guillaume, and Srini will help me with the pricing question.
In Europe, we have positive volume when you exclude Ice Cream in the quarter. So against a very tough comparator. We delivered 7% volume growth in Europe in the same quarter last year. So the comparator was very, very tough. I believe you read the same information that we read and you see that we are gaining significant share in Europe, particularly in Home Care and Personal Care that are two of our most sizable business in Europe. So our innovation in the premium segment is really working very, very well there. We are very confident about our prospects in Europe, but the comparator was very, very tough. Our share gain is solid. It is broad-based. In the top five markets in Europe, we are gaining share. We are very pleased overall with the performance that we have structurally in Europe.
In the case of pricing, and Srini will help me with that, it's true commodity cost is relatively benign with the exception of a few family of materials, palm oil in particularly is increasing significantly. This has significant implications in HPC liquids, home care, personal care and beauty liquids and also in skin cleansing bars. Aluminum is going up. But I feel it's important also for you to remember that wage inflation is significant. You see wage inflation in Europe and in U.S. in the territory of 4%, and we need to cover for that also. Srini?
So, two additional elements to that, Guillaume. Clearly, the inflationary pressures, as Fernando said in skin cleansing are higher. However, when you look at something like a home care, it's quite benign with crude sitting at around the $60 mark. Having said that, when we really look at the total net material inflation, which is a composition of the materials and ForEx devaluation. That's another important element to see that in all the emerging markets, the currencies have devalued, and therefore, there is an imported inflation.
Give or take, we see that net material cost should be about EUR 0.5 billion for this year, and we expect similar levels for next year given the information that we have now. This will really warrant a sensible pricing. This is lower than what we have seen the historical average of EUR 200 million to EUR 300 but it's a little better than that, but obviously much lower than what we experienced through the COVID period. So, in essence, if you really think about those levels of inflation, there is price in the market and there is price clearly in some categories.
The only last color is that when it comes to beauty, given the value chain, I think the bigger impact for us will really come from price and mix together because with premium innovations and what we are bringing to the market, we have the propensity and the ability to price up, and we will do that in a sensible manner.
Our next question comes from Olivier at Goldman Sachs.
Just two questions, please. First on within Hair Care and particularly in the U.S., TRESemmé has been struggling for a couple of quarters. Is that still expected to continue into Q4? Or has it improved already by the end of Q3? And how much of an impact it had on price/mix in the U.S.?
And then just lastly on Liquid I.V., could you perhaps give us a bit of an update on the global rollout of the brand in how many countries you're expecting to launch it, not necessarily obviously in Q4, but also into 2026? And which geographies will be the priority?
Thank you, Olivier. Regarding Hair Care in the U.S., this year, we entered with two significant relaunches. One was the Dove hair one and the other one was TRESemmé, both imply significant repositioning of growth brands. In the case of Dove hair has been an incredible success, growing double digit in the U.S., significant reposition in terms of pricing, much closer to the average of the market.
In the case of TRESemmé, that didn't work in the same way. But we have corrected that. And in the quarter 3, TRESemmé is back to growth with particular good performance in styling. So we are confident in the trend that we are seeing in TRESemmé and in hair care in the U.S. The main issue in U.S., I would say, when you look at hair care performance has been the delisting of some of the brands, but this has been a conscious decision.
In the case of Liquid I.V., excellent performance in the U.S., as I mentioned before, the brand is really approaching the EUR 1 billion mark with double-digit growth in another quarter. The brand has been rolled now to eight markets, particularly in Western Europe, Australia. We are starting to introduce the brand in Urban India. The initial results are very, very good. Of course, Canada was launched last year also.
Our next question comes from David Hayes at Jefferies.
So, two from us as well. So, firstly, just on kind of broader questions, I guess. So just in terms of the margin levels, India, Indonesia, you're seeing signs of improvement, but you've obviously taken quite a dramatic step in terms of profitability as you invest in those areas. So, the question is, is that something you need to do more in other markets, I guess going back to the hard currency question that we had earlier, 2019 margins, which is kind of where you're getting back to, you've had two previous CEOs say that was too high. Why is that the right level now? And is something -- does something needs to be done in other markets to try and restimulate the volume growth as you've seen in those two areas?
And the second one, just to pick up on what you talked about a few weeks ago in Boston. The eight power brands focused for the One Unilever markets, you talked about not really supporting the other brands. Just to get a bit more detail on that, is that a case of no A&P spend at all beyond those eight brands in those markets? Can you quantify what percentage of sales that leaves not being supported? And can you talk about what impact you think that might have on those brands in terms of a headwind to growth for a period of time?
Thank you, David. I'll take Power Brands and then Srini will talk about regarding margin. Power Brands in One Unilever market represent around 80% of the revenue. We want to take that into 90%, 95%. This doesn't mean that we will not use other levers of support of our local brands in these markets or that we will let these brands to die. But definitely, we don't want complexity in our strategic move that we are doing. Our performance in One Unilever market has been very strong, consistently strong during this year. We have delivered another quarter of 4.9% with good volumes, excellent performance in most of the geographies.
And definitely, we are really concentrating our efforts in rolling out our strongest brands, usually three in beauty, two in Personal Care, one in Home Care and one in Foods in most of these markets, and this is a conscious decision that we are doing. Of course, when there are local jewels, we will protect them. We will support them. We will use our drivers of demand in all these cases. Margin?
So, David, I think it's important to appreciate what is different in the way we are thinking about our profit and profitability. The six or seven levers that we are today exercising are significantly different. We've talked about the importance of volume growth that the 2% volume growth of the anchor actually then starts to provide a leverage for us across the value chain, and that starts to become an important contributor.
Given the work that we have done, whether it's in terms of the portfolio mix, the geography mix, the channel mix or the format mix, mix is actually becoming a component, which gives about 25 to 30 basis points on a regular basis for us.
In the past, we have spoken to you about how we have reshaped the whole supply chain space, how we are actually buying, whether it's technology, whether it's game theory. Project Lighthouse is consistently enabling us beat the market inflation by about 1%.
When we look at the controlled cost element to it, again, serious amount of work which is happening in terms of reshaping the network of manufacturing and logistics, and we can go on. You've also seen how we have reshaped our overall overheads trajectory where we have actually completed, we are well ahead on our productivity program. And actually, now we are driving productivity as a habit and a culture in the organization where our costs will be lower than our revenue growth on a consistent multiyear basis. And we are deploying capital, more than 55% to 60% of our capital today has gone towards savings initiatives, and we are actually looking at a lot more backward integration projects.
So when we add up all of these elements and also given the relative strength of our brands, this is what is enabling us to drive our margins differently. Equally, important to highlight that the margin profile, now we will be talking about businesses, excluding Ice Creams, and Ice Creams at an aggregate was a margin dilutive for us. So when we really look at Beauty, Personal Care and Foods, very strong and healthy margins. Given the footprint of Home Care and the positioning, a little lower, but all of them are actually contributing in a sensible way.
We're also really very focused on hard currency earnings because that's again a multiyear clear objective. And there, when you look at it, we are also pulling all levers, which includes below-the-line items such as taxation, pension, interest costs. All elements of the value chain today are in play. And I think what gives us this when we have a consistent business, which is delivering day in and day out, margin expansion becomes very integral to the way we really think about growth and we think about profit. So a lot more confidence today is Unilever to continue to build our margins, drive hard currency earnings and get hard currency earnings, hopefully, on a multiyear basis, which are ahead of our sales ambition.
Next question comes from Sarah Simon at Morgan Stanley.
Just a question on the U.S. So we're starting to hear some sort of negative commentary from some of the consumer-oriented companies about the effect of the government shutdown. Just wondering if you are seeing any of that in your businesses?
Thank you, Sarah. We have not seen any significant impact of the government shutdown at this stage in the consumer sentiment. Of course, we follow similar service you follow. I feel the Michigan University consumer sentiment service shows relatively low levels in the last metric, and we see a clear bifurcation in the market there between households that own stocks and households that don't own stocks.
So that is -- I believe this explains probably the resilience of our premium portfolio in the U.S. And as you could see in our performance, we continue delivering significant volume growth in the U.S. We are very pleased with our performance there, but it's very clear that we are outperforming markets by a mile there.
Our next question comes from Tom at Deutsche Bank.
Just you mentioned in the presentation, the growth of digital commerce and the channel shift in retail seems to be happening at an accelerated pace. Why would you be well positioned versus that channel shift, please? And any sort of details you could give me? We've got a bit more of an idea of what's happening in the U.S., but some sort of views on the pace of that channel shift in Europe, perhaps in India and some of your other larger markets would be great, please.
And just a quick one just on China. Maybe any details on the improvement there and any impact of timing of Chinese New Year on Q4 growth, please?
Yes. Digital commerce is 17% of our revenue. I can give you some data. We are growing Amazon at 15%. We are growing walmart.com at 25%. We are growing Flipkart in India at 30%. We are growing TikTok globally at 70%. So our portfolio is much better suited now after the kind of reset we have done with disposals of value brands and with significant acquisitions in the premium segments, digitally native brands that are operating with a lot of success there. And I believe one of the reasons that we are delivering the type of growth that we are delivering in U.S. is that that's the portfolio with the highest exposure to e-commerce that we have globally.
But we see similar trends in other markets. Of course, China India, quick commerce is accelerating a lot. Our quick commerce business in India is more than doubling this year. So we believe that our portfolio is well suited. Our capabilities are significant in that space. A lot of capabilities that were acquired to the business through the acquisitions we have done are really helping us in all these markets. So we are very, very happy with the development of e-comm, particularly in Beauty & Wellbeing in which the level of e-commerce is approaching 27%, 28% for our total business.
China, Srini, do you want to talk about that?
So, on a China perspective, actually, it's quite encouraging for us. In the sequence of improvements, we had said that Indonesia will do much better, and it is doing much better. China, we said just given the macroeconomic conditions, we said we are making some fundamental changes to our business model, our go-to-market are updating our capabilities in e-commerce and also actually driving the ongoing premiumization of the portfolio, particularly in Beauty & Wellbeing, Vaseline and Home Care.
What's really encouraging is that in quarter 4, all four of our business groups, I'm excluding ice creams, given where we are, have actually returned to positive growth, both from value terms and on volume terms. And just given the fundamental work that we have done, it positions us well going forward.
Of course, as Fernando referred to, there is more work to be done in some of the channel shifts which are happening, notably Douyin and what does it really mean to compete. And that's where we are spending a lot of time and effort to really make it strategic, make it important and really play the full 6 piece to win in that channel. But overall, I think given where we are, we are confident in terms of our progress going forward.
Next question comes from Jeff Stent at BNP.
Three questions, if I may. The first one is, could you just shed a little bit more color on Mexico, which I think was down high single digit. What's happening there beyond the macro?
And then secondly, do you still expect to grow hard currency earnings this year?
Yes. Mexico, we have seen soft markets there. If you look at the performance of the main retailer in Mexico, I feel in the last two quarters was around 1% and 4%. And that has basically reflected the fact that remittances reduction are having a significant impact in the economy. tariffs have created uncertainty and the GDP growth expected there is around 0.4% the last number I have seen there.
So our competitiveness is strong in Mexico. So we don't have significant issues there, but we have seen margins really softening. And there are some significant promotional periods in Mexico, particularly during July. It's called July 3. Most of the retailers have significant activities and the pickup in that period has been relatively poor.
So the macro in Mexico is not very good. We don't have any fundamental structural issue in our portfolio in Mexico. Our performance has been good. We have a great food business with Knorr there. We have an excellent deodorant business, and they are very, very solid in shares, but the market has been soft. Hard currency earnings?
So, Jeff, an important element for us is the gross margin trajectory and investment behind our brands. On both these elements, we are making solid progress. In fact, we had said that the 45% gross margin, all businesses included end of last year was really the base for us. All the three quarters, we have made continued progress. I've already explained to you some of the levers and the drivers in this respect. We are continuing to invest significantly behind our brands. We have said that we will continue to increase absolute spends every year. Even this year, we'll be actually increasing our absolute spends and our percentage of BMI will be in the range of 15% to 16%.
What's really helping us is significant amount of work that we've done in terms of productivity across the value chain. Our program on productivity, we've already confirmed the about EUR 650 million of savings. We are looking to push that harder and get more out of that. We're going to be very disciplined in terms of our costs, which are within our control. That's going to become an important lever for us. We have done significant amount of work and found efficiencies in the taxation line. We've also had benefits coming through from our interest line.
Summary, all these put together, we are confident of really having a positive hard currency earnings in the current year.
Our final question comes from Ed Lewis at Rothschild.
Yes. Just a couple of questions really just on Indonesia and China. Fernando, could you just put in sort of context how you feel about the performance, how good or bad, whatever the 12.7% growth in Indonesia is relative to your expectations?
And also on China, backing growth in Q3, I think that might have been a bit earlier than we might have expected. So just the changes you made there, how they're having an impact and how you would assess performance there?
Well, thank you, Ed. In Indonesia, we are very pleased with the renewed leadership team we have put in place there and the progress they are doing in resetting the fundamentals of the business. We are operating now with historic low levels of stocks in our distributors. We have removed any fundamental issue of channel price conflict and that drag us down in 2024. We are relaunching our top brands in the market. We are stepping up significantly our social first marketing capability. As a result of that, we are seeing our run rates in Indonesia improving consistently quarter after quarter. We initiated this reset around July, August last year, and the results are solid. So we expect Indonesia to continue contributing to growth in the next quarters.
In China, I feel that, Srini has been clear about it. We are pleased that our four business groups for the remaining company are back to growth in China. It's getting better slowly the market there. We have made significant interventions to disintermediate our route to market in e-commerce. We have set up significant manufacturing and logistics capability for direct-to-consumer delivery, and we are starting to see the benefits of these actions, and we expect that to continue improving in the next few quarters.
Thank you very much. That was our final question.
Let me finish, Jemma saying that I hope after the call it is clear that our major growth engines of Beauty & Wellbeing and Personal Care continue to deliver very strong performance, about 5% and 4%, respectively. Our shift to premium and digital commerce is accelerating. The performance in developed markets is strong. We are outperforming markets clearly, both in U.S. and Europe with U.S. being a clear standout in terms of our performance.
Our emerging market performance is improving. India, in particular, is very, very well positioned over the medium term. The GST reform has had some impact in the short term, but we believe it's very good news for 40% of our portfolio with close to a 10% reduction. This will boost demand in the medium term.
Indonesia and China continue to improve. And there are lessons learned in Latin America that will not be repeated in neither in Latin America nor in any other places. And our business in Latin America is structurally strong, remains intact and our shares have grown in six out of the last seven quarters there.
All of these give us confidence for the remainder of the year in our ability to outperform markets, and as Srini mentioned, to deliver hard currency earnings growth. Thank you very much.
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Unilever — Q3 2025 Earnings Call
Unilever — Q3 2025 Earnings Call
Solide Q3: Underlying sales +3,9% (4,0% excl. Ice Cream), Volumen zieht an, Premium‑/E‑Commerce‑Shift und Ice‑Cream‑Demerger geplant, Timeline wegen US‑Shutdown verzögert.
📊 Quartal auf einen Blick
- Umsatz: €14,7 Mrd. (reported -3,5% YoY; negative Währungseffekte -6,1%).
- Underlying Sales: +3,9% (4,0% excl. Ice Cream); Preis +2,4%, Volumen +1,5%.
- Volumen: 1,5% (excl. Ice Cream 1,7%); 2‑Jahres CAGR ~2,6%.
- Power Brands: +4,4% (>75% des Umsatzes), mehrere Marken mit zweistelligem Wachstum.
- Regionen: Nordamerika USG +5,5% (Volumen +5,4%); Emerging Markets +4,1%; Lateinamerika schwächer (-2,5%).
🎯 Was das Management sagt
- Premium‑Shift: Stärkerer Mix in Beauty & Wellbeing und Personal Care treibt Wachstum und ermöglicht Preissetzung.
- E‑Commerce & M&A: Digitaler Kanalanteil 17%; gezielte Zukäufe (Wild, Dr. Squatch) stärken Premium‑Portfolio und Online‑Präsenz.
- Margin‑Agenda: Produktivitätsprogramme (Projekt Lighthouse), €650m bestätigte Einsparungen und gezielte Kapitalallokation zur Margensteigerung.
🔭 Ausblick & Guidance
- Outlook: Unverändert: Underlying‑Wachstum innerhalb der 3–5%‑Range; H2‑Margenverbesserung erwartet.
- Quartal 4: Volumen mindestens in Linie mit Q3; H2‑Marge ≥18,5% (≥19,5% excl. Ice Cream).
- Risiken: Negativer Währungseinfluss ~‑6% aufs Umsatzreported und ~‑30bp auf underlying EBIT; Ice‑Cream‑Demerger für 2025 geplant, Timing verzögert wegen US‑Shutdown; Q4‑Dividende wird voll ausgezahlt.
❓ Fragen der Analysten
- Lateinamerika: Kritik an Brasilien‑Preissetzung und Format‑verschiebung bei Deos; Management bestätigt Learnings und erwartet Verbesserung 2026.
- Pricing‑Ausblick: Rohstoffmix (insb. Palmöl) und Lohninflation erfordern selektive Preise; Netto‑Materialkosten ~€0,5bn p.a. erwartet.
- Nordamerika & Marken: Nachfrage dort stark (Liquid I.V., Nutrafol nahe $1bn Umsatz); TRESemmé erholt sich nach Korrekturen.
⚡ Bottom Line
- Fazit: Organisches Momentum und Premium‑Strategie liefern volumengetriebenes Wachstum und Spielraum für Margen, Währungs‑ und LatAm‑Risiken dämpfen reported Zahlen; Ice‑Cream‑Demerger bleibt ein wichtiger, aber zeitlich unsicherer Katalysator.
Unilever — Analyst/Investor Day - Unilever PLC
1. Management Discussion
Good afternoon, everyone. Welcome to the first Capital Markets Day of The Magnum Ice Cream Company. Welcome to those of you on the webcast, and welcome to everyone here in the room. It's great to see such an amazing turnout despite the problems with YouTube this morning. I'm Michèle Negen. I'm the Head of Investor Relations here at Magnum Ice Cream Company. And today, I'll be your moderator.
So before I introduce you to today's speakers, let's have a look at the process. Because we're already 18 months into our journey towards becoming a stand-alone listed company, we started the demerger track in March of 2024. And since the 1st of July of this year, we are operating as a stand-alone company within Unilever. At the end of June, we hosted a sell-side analyst visit to Turkey, and it's really great to see so many of you here again with us in the room. We are well on track and the demerger, and the listing process are scheduled for mid-November of this year.
I'm really excited to be here today with the full leadership team. We'll have multiple members presenting today. Shortly, I will be joined on stage by Peter, our CEO; Abhijit, our CFO; and Ronald, our CHRO. We will have videos by Julien, our Chief Creative Officer; by Toloy, our President of METSA; and by Sandeep, our Chief Supply Chain Officer. Later on, Gerardo will present on our Americas market. Mustafa will discuss our European market. And last but not least, Wai-Fung will come on stage to show and talk about our Asian region.
So let's talk about the program for today. In a few minutes, Peter will come on stage and give you an introduction to The Magnum Ice Cream Company. He will talk about how the ice cream market is large, growing and resilient. He will introduce you to our strategy and how we, as the largest ice cream company in the world, with a heritage of over 160 years, have a portfolio that is well-positioned for growth.
We have great brands, leading capabilities and world-class innovations. We will have several videos today showcasing these capabilities and innovations. We will present to you our supply chain management and highlight our away-from-home capabilities and playbook. We'll finish this first part of the day with Ronald taking the stage and talking about people and culture. He will highlight our revamped frontline first organization. Around 2:15, we will pause for a short break.
We will invite everyone here in the room to taste and experience more of our amazing products in the [ brand court ] outside of the plenary room. For the webcast, we will go on silent for a little bit. After the break, we will dive into the regions. And as I said, Mustafa, Gerardo and Wai-Fung will present to you the different markets in which we operate in America, Asia and Europe. They will show you how we execute in each specific market on our strategy but also highlight the regional differences.
Around 3:30, we will have another break, after which Abhijit will reconvene and get on the stage to present to you our financials and the medium-term outlook. He will show you how our strategic plan is already delivering results. After that, Peter will once more come on stage. We expect to end around 5:15 to wrap up for the day. But before that, because I forget, we will, of course, have another Q&A session where you can ask questions all about the financials because in the end, that's why you're here, right?
So I kindly want to ask you to switch off your phones for now. And I do have to reference the safe harbor statement at the end of the presentation. But I think with that, having you all here, it's time to get started. And it's with great excitement that I give the floor to Peter.
Thank you. It's pretty amazing that you're all here. Some of you I have met at different phases of my life and of course, during the recent outreach. We really appreciate it. As you can imagine, it's an important moment for my team, the company and myself.
My name is Peter ter Kulve. I've worked in consumer goods for a long time. I have worked on most continents in many different categories. But I want to highlight 3 experiences that are actually quite relevant for The Magnum Ice Cream Company.
First, I built a wellness and supplement business in the U.S. Why is this interesting? Because it's a digital-first business, and there's a lot of knowledge on functional foods, which I believe is interesting also for us. Then I had privilege to lead our huge Home Care business that had a margin problem, sounds familiar. And we got the growth going on the back of some really cool innovation like Wonder Wash and Infinity Clean (sic) [ Infinite Clean ]. And when you don't use that yet, the probiotic product, you should.
And last but not least, I was Chief Technology and Transformation Officer in Unilever. To some of you, I presented in Mumbai, Unilever's tech strategy. When you set up a new company, like we do, on a piece of white paper, having a deep understanding of technology and how you need it and how you can apply it in the business is important.
But we're here for ice cream. And ice cream is a super interesting category, even for those of you who have kids, it's always cool to say, "I go to an ice cream meeting." Everybody always loves it. But why I got really excited because you don't often get presented an asset that is fundamentally good, good market, good brands, good channel positions, but the business is not doing well. It is below potential, both on profitability as well as growth. And that excited me. It was my inner activist.
But before -- we go into the algos, the strategy and all the good stuff, I first want to get you in the mood of ice cream.
Can I see the first video?
[Presentation]
Around the world, everybody loves ice cream. It's actually pretty amazing, whether I'm in Pakistan or whether you're in Brazil or whether you're in Finland, young, old, rich, poor, everybody loves ice cream. Interestingly, people cannot always explain why. And therefore, we conducted a very serious piece of brain research to find an explanation because that's interesting for our marketing programs.
Can I see the video?
[Presentation]
So these memory structures are actually really relevant because they make -- a lot of products your parents grew up with, your grandparents grew up with, and to activate those brands because they're so well rooted is, not very expensive. But even more importantly, ice cream is a very competitive product category versus other snacks. And I will say more about that later. But now shifting gear because we are not only here for ice cream.
What are the key investment highlights? First, the market is large. It's growing consistently. It's resilient and has attractive returns. Secondly, we are the largest ice cream company in the world with over 160 years of expertise heritage. Our portfolio is well balanced with strong brands, leading capabilities, good channel positions, good geographic positions, and it sets us up for superior growth. We have a clear strategy to unlock this growth, but especially a real detailed plan to unlock productivity. We've revamped the full organization with -- and built a winning culture and an incentive system aligned to the midterm goals.
Let me unpack this, and I will start with the market. The market is large, EUR 75 million (sic) [ EUR 75 billion ]. It's part of the broader snacking market, which is sort of EUR 500 billion. Why is it part of? Because the core demand drivers are actually the same. People choose what snack they want to take when they enter the outlet. And snacking has very good returns, ahead of the normal consumer goods market.
We did a lot of research on what is now actually market growth, and there are different numbers out there. We looked at all the different models but actually combine that with our very granular market-by-market knowledge and could take high inflation countries and so out. And we believe that the market is growing sort of 3% to 4%, half in volume, half in value year in, year out for a very long period.
And what is driving those fundamentals is a snacking occasions. There are countries with lots of ice cream occasions, and there are countries with few ice cream occasions. And as an industry, we build those consumption moments. Then there is availability. There are countries with low availability, countries with high availability. There is a direct correlation. And last but not least, premiumization. And premium not only means more indulgent but can also mean more healthy.
Some stats. When you look at these occasions, and we did a very deep occasion study in all the big countries where we are present. In countries with a high consumption, you tend to have lots of ice cream consumption. America is a country where there is ice cream all the time, there's even ice cream in your soda. But there are also countries where there are hardly any ice cream occasions, and it is directly correlated with the size of the market.
Then, distribution, actually is a little bit of a no-brainer. When you can't buy it, you probably won't sell it, you won't use it. And there is a huge difference in the sort of distribution depth between countries. And for us, very interestingly and also to be expected in many emerging markets, ice cream distribution is far off where we believe it should be. There's a big upside potential.
And then the premium part of the market grows faster than the value and the mainstream part. Everything is growing, value, mainstream, approximately 3%, but 5% growth in premium. Interestingly, when you look at the channel structure, there is basically grocery sales and there is away-from-home sales and there is e-com.
The big growth-driving channel is e-com. And this is, of course, also logic. It's especially fast commerce and the delivery -- food delivery services because all of a sudden, you bring an impulse product as ice cream on thumb's reach of desire. And the digital channel grows almost 10% a year and historically has been growing even faster.
And when you look at the market competitively, there are 2 global players. There's, of course, The Magnum Ice Cream Company and Froneri. We have a larger share at 21%. And then you have smaller players, all below sort of 4%, 5%, and you have some real regional players like Amul is strong in India, Yili is strong in China. But it's basically a concentrated market.
Now many industries that you study get disrupted by new companies who come up with some amazing benefit. They scale it to EUR 1 billion, like Liquid I.V., like Unilever has done with Liquid I.V. You don't see that in ice cream because it's very easy to start an ice cream company and be the king of your village or the king of your neighborhood. But to scale it, you actually need expensive factory, skilled factory, you need expensive distribution. And what you see is that people get to sort of EUR 60 million, EUR 70 million, and then they start to stop growing, or they sell out, or they sometimes invest too much and go bankrupt. But it's a very concentrated industry for a reason.
Then I often get the question, like, ice cream, "Can I eat all this ice cream?" It's actually quite interesting that the caloric profile of ice cream is very different from its competing snacks, chocolate, potato chips, even rich cookies. They tend to be 400 to 600 cal per 100 gram. A very loaded Ben & Jerry's or Magnum is around 350, 300, and we go to water ice cream, 230. This choice is, of course, fantastic.
But in the current discussion of GLP-1 and nutrition, it's even more relevant. I know that there are question on GLP-1 and the impact and the long-term impact on our industry. Let me first say, it's a field in development. The drugs are in development. There's a lot of innovation, application, usage, benefits, problems, but we luckily have real data.
Penetration in Europe and the U.K. is still very low, but in the U.S., we have sort of 6% of the people on the drug. And what do we see? A, people tend to consume, and we discussed this not only internally and with our scientists, but especially also with our customers because as you can imagine, our customers are super interested in this space.
So what do we see? People on the drug consume less volume. especially less munching volume. Ice cream is slightly less impacted because we are more special occasions. There is a lot of choice in ice cream, low cal to high cal. And what we see is that for every 12% of penetration, on the modeling in the U.S., on the data that we have, we sort of -- the market sort of loses 0.5% of volume.
But there are also opportunities. I think a no-regret move, you would probably all agree with me, is portion control, and we do that big time in the Magnum Bonbon. My wife and I don't want to eat a Magnum every evening, but a Bonbon in front of Yellowstone or MobLand is actually not that bad. So portion control works for everyone.
Then, protein. A couple of years ago, we bought Yasso, and Yasso has actually been a really good acquisition. It has grown more than 20% a year for the last 5 years. And of course, the whole GLP-1 and the protein range helps. But we also have Breyers Carb Smart, a high-protein proposition that we developed ourselves and is delivering for a long time.
Then there's a lot we can do on the nutritional profile of ice cream. Over the years, we got 21,000 tons of sugar out of our formulation. And increasingly, we apply technology to take more sugar out because in ice cream, sugar is not only flavor; it's also a structuring agent, and there are new opportunities popping up, especially applying modern biotech science.
And then last but not least, it's evolving. Nobody really knows what's happening. And together with our customers, we are fully on top of every research, publication, every tent and every piece of data because the reality is we need to be quick on our feet. But the immediate impact even when penetration levels would double is actually not that high. It doesn't mean it's not important, but we stay on top of it.
So switching gear from the market to the company. This is a very beautiful photo. It's the Wall's store. Wall's was a sausage maker that ultimately got bought by Unilever. And in 1922, they diversified into ice cream. No, we are not going to diversify into sausages. Don't you worry. We have no plans in that space. But this business has a lot of heritage and experience. I find it really humbling to think that in 1866, Breyers was founded in Philadelphia in the state.
You know how many generations have been enjoying the purity pledge of Mr. Breyers? Wall's, '22; Popsicle, born in California, '23; the [ $0.05 ] Duo-Stick product. We ourselves launched Cornetto. We bought businesses. We launched Magnum. More recently, we bought Yasso. A long heritage. But more importantly, I think this is one of the things where you really have to admire Unilever. They helped us to build an unbelievable portfolio of brands around the world.
We are #1. We are almost EUR 8 billion business, EUR 1.3 billion EBITDA. We have a 21% global market share. We are the #1 in away-from-home with 3 million cabinets, which de facto is 4 million square meters of prime real estate. And 4 out of the 5 largest brands in the industry are ours.
You'll say, "Okay. You're #1, so what?" Of course, its scale, there is moat in scale, but there is also an enormous moat in these cabinets, in these brands, in basically, our global infrastructure. Very, very difficult to replicate. This is not an easy supplement businesses where with all kinds of third parties, you can do that. You really need the assets, and we have them. We're #1.
Then we're #1 in all regions. We're #1 in the Americas. We have also great regional brands like Breyers, like Talenti, like Yasso, Klondike, what would you do for a Klondike Bar? 90% market share, EUR 3 billion business -- Europe, EUR 3 billion business. In ANZ, we have the famous brand, Golden Gaytime. We have Carte D'Or, we have Twister. And we have EUR 2 million (sic) [ EUR 2 billion ] in the fast-growing AMEA region.
There is an extra message here that this is a hard currency business. 70% of our turnover is hard currency. But Turkey, we de facto run as a dollar business. So in reality, 80% of our turnover is hard currency, and that pleases us a lot because it gives a lot of robustness to the business.
Then we have this global leadership. Ultimately, in an industry like ours, it's often about local leadership. We have local leadership in most markets. How often do you find a business like this, honestly? We are #2 in China. I worked for 5 years in China. We were #5. Over the years, we have become #2. China is a super competitive company -- country. We overtook Mengniu. We have Yili really ahead of us. So I asked Wai-Fung a difficult question, "How long it's going to take?" They're quite a lot bigger. So it will take some while. And we have Amul in India, a dairy cooperative who is the #1 in India, but we're also making really good progress now in our Indian business.
Our footprint, the market is sort of 35% emerging market, 65% developed markets. The Magnum Ice Cream Company sort of reflects that. We're a little bit larger in the developed markets. Our largest competitor have a different footprint. So we are actually well-positioned to outperform the industry on growth.
Then, we were a very brand-oriented business. We were not always a very customer-oriented business, but we still have a very good position. We are category captain with most large retailers in the world and especially in the... [Technical Difficulty]
Is there a mic?
I'm back. So especially in the United States, category captain really matters because you help shape portfolio, promotional schedules, et cetera. Also in Europe, large category captainship. I already told you, we have doubled the amount of cabinets than our nearby competitor, also an enormous moat. And then very proudly, over the last couple of years, we developed ice cream in e-commerce, and we are category captain with all large e-commerce players.
I meet the leaders. I have my business reviews with Tony Xu of DoorDash. We work with the Chinese players, Indian players. And ice cream at a thumb's length of desire is really, really important, and we know how to play this space. You will hear a little bit more later.
Then we have these really huge global brands, like Wall's, Langnese, Algida, however they are called, Heluxue in China. We have Nectar, which we built to EUR 2 billion. We have Ben & Jerry's, over EUR 1 billion. We have Cornetto, almost EUR 1 billion. And then we have licensed brands, licensed brands with confectionery players, but also with entertainment companies, like Disney. We have brands that are still local and are ready for international expansion. And we have real local brands. And these real local brands are really important because these are the brands deeply rooted in all these memory structures. They're affordable to activate, and they give us scale and depth in all markets where we operate.
And for all the Dutch here, the Rocket, my favorite ice cream, is our cheapest water ice cream. It's absolutely delicious. I don't know why I believe it's delicious, but it's my ice cream. In pieces, it's the largest ice cream in the country. And recently, the city of Amsterdam celebrated its 750th birthday. What they asked, "Can you make an Amsterdam 750 Rocket?" And we did. But also Klondike, "What would you do for Klondike Bar?" or "Grom in Italy? Amazing portfolio.
And we own our brands. And why is owning your brands important? Because we actually built them, and we invest our money in advertising instead of license fees. I also, not every 5 years, have a scary discussion, "Will I keep my license fee because somebody else is bidding on them?" or "Will I keep it all with a change of ownership clause? Will I lose it when I sell the company?" We like owning and building our own brands.
I already said the market is premiumizing. We have a really premium portfolio. 77% of our portfolio is premium, and we are still growing that. And I will explain later that we actually do the whole price pyramid, but premium brands is really our strength. And this is underpinned by a very strong R&D capability.
Making ice cream -- you can make it in the kitchen. And when you eat it immediately, it's actually delicious. We do it at home. But making ice cream is actually really tough. You need to control the base, making sure that microstructure is good, a lot of science, the blending, the forming, a lot of ice creams are very complex. assembly, an ice cream factory, some of you have seen it.
There's a lot of robotics in an ice cream factory. It is an assembled products, packaging systems, selling systems, increasingly digitizing, I will say a little bit later, and Toloy will show you some stuff. We have lots of patents, research agreements, design registrations and trade secrets like the Magnum Chocolate.
We have an unbelievable footprint. This is a food product. Safety is super important. And I'm very proud that we can make quality safe ice cream around the whole world. Our factory in Pakistan is as good as our factory in Sweden. Our factory in Pakistan is as good as our factory in Sweden. That requires an enormous system to get that to a level. We have 36 factories. We have 210 warehouses around the world, 2,000 distributors in every main market, development capability and a state-of-the-art research center in Colworth between Oxford and Cambridge. And we're the only one with a serious research capability in ice cream.
So we have a growth advantage portfolio. We have world-class premium brands. They grow faster than normal brands. We have a footprint in emerging markets. They grow faster than the rest of the world. And we have a fantastic growth advantage channel footprint.
And now the big question for you all this is, "Why did you need a focused stand-alone ice cream company when everything is so great?" It's the key question. I often get asked that question. We believe that -- and Unilever believes, Fernando believes, and Jemma is sitting here, she believes, that actually a more focused Unilever is good for Unilever.
For us, this has been such an unbelievable game changer. I worked in Ice Cream when I was very young with lots of hair, when Ice Cream was run as a stand-alone business owned by Unilever. I run with an integrated business, and now I'm running a stand-alone business again. The freedom to set your own strategy. In our case, stepping up growth, unlocking profitability, to resource allocation: "Where do you put your people? Which people do you want to have? What type of capabilities? Where do you put -- how much do you invest and where?" and an operating model. That is not an operating model made to do lipstick, home care, [ Hellmann’'s ] and ice cream, but an operating model only for ice cream and with people who wake up and go to bed only thinking about ice cream.
Think about it. When you have -- when you -- imagine you're a Unilever salesperson, you have all these categories. And now all of a sudden, you only think about ice cream. So to unpack that a little bit because it's a big question, where do we see the benefits? Because we're now 1.5 years in, dedicated sales force, dedicated sales force, only ice cream, real expertise.
Also the customers love this because they need people to help drive the category. We can reinvest again in out-of-home, in away-from-home system. We basically set up a supply chain that works for a frozen relatively low-margin product, where actually logistic costs are as high as manufacturing costs. With an investment algorithm, and Abhijit will take you through, that is aligned with the snacking industry and this business.
And with people who are rewarded and solely rewarded, like myself, for making a success out of ice cream. And we can integrate it now, integrate all the functions only around ice cream. You knew that it was not working. Now market share have been in a decline stable for a 10-year period. Profitability was flat for a 10-year period. But I will take you through the strategy a little bit later.
The new focus is starting to work. Last year was the first year we stepped up market share, volume, profit. And as you know, it has continued to improve in the first half of this year. And you'll say, "I was living in the U.K., it was very hot." Guys, I look at market share. And I can explain you the weather, but the U.K. weather, unfortunately, was not everywhere. Otherwise, I would really have had a problem for next year.
So the performance step-up is really happening. So what's now the strategy that unlocks this profitability and this growth. Basically, we believe in the magical powers of ice cream. It's truly a transformational product, and we believe that life tastes better with ice cream.
As a global market leader, our job is to grow the market. This is what our customers expect. This is where we hold ourselves to account. Also, when you grow the market, you tend to take most share, but the objective is not share. It's actually growing the market. We have a growth strategy, a productivity strategy, a reinvestment strategy underpinned by a tech strategy. It's really interesting. When you set up a new company like we did, you can apply new technology. As Chief Technology Officer, and you will know that from your own businesses, the biggest challenge is actually not the technology, but it's actually getting people to work with the new technology. We need to learn full stop new. So this is a fantastic moment to apply on the new processes immediately the new technology, a focused ESG agenda and a new culture, the ice-cream way. And Ronald will unpack that after me.
So what is the growth model? First, we build occasions with innovation. You price yourself competitively in the broader snacking market because we are not alone. So certainly, we roll out our international premium brands. It's a proven way for us to premiumize the market. We move to a digital, dynamic demand creation system. Later, Julien will unpack this. And we are very focused on driving availability. That is share of shelf, share of promo and of course, also share in away-from-home.
So at a high level, how does our marketing model work? We look at the macro trends in snacking, whether that is comfort, indulgence, chocolate, cookies, but also in control and wellness: protein, zero everything, energy, hydration and all the celebration products, the release products. And we take those big trends, and apply it to our occasion-led market development model, where we are very specific on the who, where, when, why question. And we have mapped this for all markets around the world. And then when we know who to target, where to target, when to target, we develop a marketing mix to unlock that occasion, okay?
I'll get back to that and explain it a little bit more. So we were always big in sort of indulgence, chocolate, cream, cookies, but we actually look at the snacking and refreshment market, and you know that because this is your job, you do that every day. Where is the mega growth? Where has it been? Protein? Probiotics? Zero sugar? Hydration? Energy? And where did you see that in the ice cream market? Where did you see all these benefits. [ Subzero ].
So what do we do? You find an occasion. So we mapped all these occasions around the world. And then we say, "Okay. Ramadan is an ice cream moment. Christmas is an ice cream moment. 4th of July is an ice cream moment. Easter is an ice cream moment. But Diwali in India has not yet an ice cream moment."
And then we say, "Okay. How can we unlock Diwali in India for ice cream? Do we need special products? Do we do promotions with retailers? Do we have a special Diwali festival of light ad?" And you build that over time, and you create an ice cream moment.
Ramadan did not used to be an ice cream moment 15 years ago. Now it is in all the Muslim countries, an ice cream peak period. Movie night on the beach for us, very normal. Pakistanis don't eat ice cream on the beach. Crazy. They should eat ice cream on the beach. Italians do. We learned the Turkish too eat ice cream on the beach. So how do we do that in Pakistan?
Then pricing. So how we go about pricing is that we map at coinage level, all the snacks in the country, from very cheap to sort of a little bit more expensive, to very expensive. Then we say, "Where is the bulk in the market, volume and value?" And then we say, "Okay. When this is how people consume snacks, how do we put an ice cream portfolio against it, at the right price points?" And then you try to create ice creams that are competitive in that space.
We export -- so from the occasion, a lot of work on premiumization and driving the premium brands, it works. Ben & Jerry's, Cornetto, Magnum have grown ahead of category and ahead of our own growth for many, many years. And there are other products we can do that with. Twister is a premium water ice. It's a combination of sort of dairy and sorbet. We're now bringing it to the rest of the world, with the same success as we are driving Magnum over to the rest of the world.
Lots of work on innovation. I think -- I'm an innovation guy. I always love this. That's why I love the supplement space. We need to get out of flavor renovation. Flavor renovations are very important because it activates the category. My first job was in an ice cream parlor when I was 12. And people would ask, "Pete, what's new?" And I said, "Okay. We have this and this and this and this." "Yes, give me a chocolate and vanilla." It still goes like that, but you need to have the new because otherwise, you're just a boring company.
So -- but formats like the bonbons or bringing Magnum from the stick, into the cone, in the pint, in the bites, stretching the brand. Yasso, famous for its sticks, next year also in a pint, high protein, very low cal, delicious products. Really new experiments, like Hydro:ICE, you can taste it here, which is sort of attempt to create a sort of liquid ice in an ice cream format, bringing Ben & Jerry's from pints to other formats. And the Ice Balls in Thailand. I've tasted them, they're great as [indiscernible] you want to know more.
But before I close the bucket of marketing, I would like to hand over to Julien, who is our CMO, long history in marketing, Unilever, but also a long history in L'Oreal. And he will explain you a little bit how do we do marketing in the ice cream company.
Julien, over to you.
[Presentation]
You caught me in the act. I always crave for something sweet at 2:00. On that topic, did you know that more than 75% of adult snack daily and over half of us snack at least twice a day? If we can identify the right occasion where we can be relevant to our consumers, we can generate more demand. More on that in a second, but first, let's give you a quick tour of the world ice cream.
We are the largest ice cream company in the world, made up of iconic brands with a rich heritage: Magnum, Cornetto, Ben & Jerry's, Breyers, Viennetta and more. We live in most of the markets we operate in, and we are not stopping there. As a global leader in ice cream, we grow by expanding the markets, our brands, product range and innovation funnel caters to a wide array of consumer needs. Our brands are loved. And in 12 months, they'll be even bigger because we are transforming the way we market: faster, smarter, always-on. We've built a marketing model made for today's world: social-first, AI-powered, data-driven.
Today, the brands that win aren't just seen. They shape culture. And we've learned, people engage most with brands that feel like part of their world, from viral moments, to everyday rituals. This is what we call culture that converts. It's how we generate demand, always relevant, always driving sales because people don't think in campaigns, they think in moments, a late-night treat, an indulgence after-lunch, a birthday surprise.
With collective intelligence, we understand the when, the where and why behind each craving. So that we turn occasions into demand and demand into conversion. Take out Magnum Mini Bonbon, launched across 12 markets. They tapped straight into the snacking trend and helped us exceed our volume targets by over 40%. According to Nielsen, in '25, every EUR 9 out of EUR 10 of ice cream bite-size segments growth came from Magnum Bonbons. Or look at how we tapped into the birthday occasions in the Philippines, a simple idea, made powerful through flavors, consistent communications and strong trade execution.
The result? A 15% volume increase and 13% contribution to total ice cream sales in the market. We are constantly creating magic with flavor. From global hits, like the Dubai-style chocolate and cherry gianduja, to local agents like Magnum Chili in Mexico. Ice cream that taps into culture and taste, driving more than 70% growth versus target and more than 60 million views on TikTok. Behind these successes is a market-making innovation engine.
We hold more than 1,000 patents, more than 125 register designs, more than 150 research agreements and more than 70 trade secrets. From microstructure control to precision assembly, to multi-sensorial formats. Our innovation cover every angle: best-in-class ingredients, culinary craftmanship, breakthrough formats and groundbreaking packaging. Our innovation system doesn't just drive growth; it redefines the category.
We are pioneers in packaging, both for the consumer experience and for the planet. From Magnum Crack pints, to Cornetto cones, to Calippo tubes or Talenti jars that speak for themselves. We are creating packaging that drives visibility, unlocks occasions and builds rituals. And we're making it sustainable, eliminating over 6,000 tonnes of virgin plastics from our ecosystem.
And we're not just innovating the product, we are building the future of marketing with AI and technology. This is our Dynamic Demand Generation System, an AI-powered engine that enables end-to-end marketing execution: real-time insights, GenAI creative asset generation, smart media plans, dynamic optimization and social commerce that connects content to conversion.
For marketers, that means faster decisions and better outcomes. For consumers, it means relevant, culturally connected content. And for the business, it means higher return on investment, at scale. We are scaling this approach across our brands and markets, globally and locally. This is the future of marketing at The Magnum Ice Cream Company, where data fuels insight, creativity is enhanced by AI and culture drives conversion. And this is just the beginning.
You make everything sound better with a French accent. You have to deal with my [ Denglisch ]. We were always a good marketing company. I think we're stepping up. We are actually stepping in the digital age. We are sort of building up the marketing systems that I'm used to in Nutrafol and [indiscernible], and all these, Liquid I.V., way more, way more, way more digital.
But actually, the big step-up for us as a business. So marketing, we can do better. But what we could really do better was sales. In in-home, we built a focused organization, people that only do ice cream. We added 1,000 sales reps. Our overheads, by the way, still go down. We built up a strong net revenue management capability and have way better discussions with our retail partners on their category development plans.
In digital commerce, which we were leading, I think the Chinese now really know how to do all these TikTok stores, and we are rolling this out to the rest of the world. EQSR, there's still a lot of opportunities, and we can invest consistently year in, year out and do it as the first investment.
In away-from-home, we start reinvesting in our cabinets but especially build a very strong digital ecosystem around them.
And for that, I will hand over to Toloy in a video.
[Presentation]
Right here at this exact moment is where the magic happens. Away-from-home is not just a channel; it's a retail network that we own and one of our biggest assets. Today, it makes up around 40% of our global ice cream turnover, with 3 million cabinets in more than 50 countries, operating 4 million square meters of prime branded retail space. The away-from-home business is different. It has faster consumption cycles and stronger brand visibility at point of sale, and it delivers higher margins. It's a consumer touch point, a brand builder and a value engine, a massive commercial machine which we haven't utilized to its full potential.
Previously, cabinets fleet declined, and productivity dropped and a powerful competitive asset was underutilized. Now we are investing to reverse the lost sales from cabinet fleet decline and reduction in productivity, to ensure away-from-home returns to its full potential as a powerful competitive asset.
As part of our new focused strategy, we have prioritized our away-from-home business as one of our key pillars to drive growth. What does this mean? It means we are now making the necessary investments to modernize and digitize our fleet, to boost productivity, to increase profit per square meter and to lower our emissions. In 2024 and '25, we are already seeing encouraging results, and it's just the beginning.
Optimizing away-from-home sales starts with 1 big question, what are the right locations for the ice cream cabinets? And answer starts with data. We use geolocation and telecom data to pinpoint high-traffic areas then layering demographic and behavioral signals to understand who is walking by and what they are likely to buy. This helps us match the right location with the right portfolio. Whether it is a night club, a beach kiosk, a beauty store or a metro station, we tailor the mix, the right product at the right price for the right occasion.
Next comes to execution. We install the cabinet, brand the space and stock it to sell. From that point, it's about smart replenishment. The system restock levels, analyses consumption and proposes the next order in seconds. In fact, once we place our cabinets, it becomes a locked in replenishment machine with low effort and high returns. That's how we make it easy to sell every day, in every store.
And finally, the maintenance. With a digitized fleet, we manage maintenance proactively, fixing issues before they appear, extending lifetime and maximizing uptime. And this is not just smarter. It's also much cleaner. Our new cabinets have smarter components, high efficiency compressors, better insulation and lower energy consumption.
Since 2008, we have improved cabinet energy efficiency by 35%. This is how we grow the fleet sustainably. And this system works. Turkey is one of the proof points that are away-from-home system is successful. We have rebuilt the full model, data-led cabinet placement, tailored portfolios, predictive replenishment and productive maintenance. Today, Turkey is our second largest global business with nearly 70% of total sales-from-away from home, delivering consistent volume and value growth.
What's next? First, we are now scaling a smarter, faster, more relevant away-from-home business. We are investing to expand our fleet every single year and more importantly, expanding into new occasions from gyms and rooftops to clubs and offices. We are creating new consumption moments wherever demand is evolving.
Ice cream vending is the next frontier, driving availability in new locations through unmanned machines. We also work on route-to-market options in developing markets like Mexico, Indonesia and Philippines. We are scaling an ambient last mile distribution model to go deep into untapped territories.
And finally, we aim to have all our cabinets digitally enabled by 2030, operated with a harmonized system that is globally consistent yet locally responsive. This built-in best practice capabilities from across the world.
This is our away-from-home story: high frequency, high margin, high precision retail, a system that sells every day in every stock and powers our next wave of value creation. This is The Magnum Ice Cream Company, making life taste better away-from-home.
Rebuilding our sales capability is actually a real game changer. It really did not work to have sales integrated with all these different categories. And this stuff is really cool. You need to love execution. I love execution, but granular data-driven execution. The return on that is enormous.
Now let me get to the growth algorithm. The market grows 3% to 4% a year. We were historically growing below the market. And we are committing ourselves to you and your investors to grow ahead of the market. This is a big step up for a company that over a very long period was underperforming. We said we, as a team, will make sure that we drive competitive growth. Underpinned by volume growth, you can't price yourself to glory in consumer goods. I'm really proud that we got the volume engine going again. And with the [ sale ]systems, that is also really possible. Growth will come from stepped-up innovations and occasion-based model, digital demand creation, availability expansion across the world and further premiumization. It's a long-term trend, and we can ignite it even further. So we commit ourselves to 3% to 5% growth over the medium term.
Yes, productivity. This business was really underperforming when it comes to productivity and profit. We have a really detailed granular program that we built up with the best of the consultants in the different cost bases to take EUR 500 million cost out of this business. It's in the supply chain. It's about the end-to-end network. It's the way we run our factories. It's overhead reductions. And I told you we're going to add 1,000 extra sales reps. Actually, we did it already. And still, our overhead will come down versus the former situation and a lot of work on tech. We had a tech stack logically, which was part of the bigger Unilever tech stack, with a very broad functionality. Now we're building a fit-for-purpose tech stack, and it will create savings.
This is not a pipe dream. Already in 2024, we delivered EUR 70 million, and we continue to deliver this year. It's actually accelerating. Big, big, very granular program.
But let me now hand over to Sandeep, who again, in a video will explain our supply chain. Sandeep, over to you.
[Presentation]
Welcome to supply chain, the engine room of our business, where speed, precision and scale come together to unlock profitable growth and cash.
Hi, I'm Sandeep Desai, Chief Supply Chain Officer of The Magnum Ice Cream Company. I've spent nearly 25 years at Unilever across various geographies, Africa, Asia and Europe and have led large-scale transformations across the supply chain.
Today, I'm here to tell you about the global ice cream supply chain. And I'm excited to show you how we're scaling smarter, faster and stronger than ever. With 30 owned factories, nearly 330 production lines, close to 200 warehouses, 2,100 distributors and 3 million cabinets, we operate one of the most complex cold chains in the world. That's scale, but it's also our strength. But it hasn't always been this way. Let me take you back to where we start.
Historically, our network was built to optimize manufacturing costs. Where, as an example, we moved production to Eastern Europe from Western Europe, creating large-scale factories. However, this led to an inefficient end-to-end network. And hence, we lost out on total end-to-end cost. CapEx set well below 3% of turnover. And this stagnated our digital advancement, our automation agenda and led to some underperformance.
Service level dipped as low as 80% in the peak of the summer season, and waste levels were also quite high. But all of that has changed. Starting in 2024, we began to unlock productivity to fuel growth. And the results are already shown, with an 80 bps gross margin improvement in 2024. How are we doing it? Well, let me talk to you about the 5 pillars that are transforming everything we do.
First pillar is portfolio optimization.
[Presentation]
This is an unbelievable upside in this business. When Ian and Hein asked me to have a look at the role, I did an over-the-some analysis on the supply chain, supported by one of the leading supply chain consultants. And we found a lot of money, enough to bridge the profit gap versus my nearest -- my competitor in the snacking industry.
And the more we work on it, the more money we find. And we need this money because we need more profitability, but we also need more funds to reinvest. So what do we do? We have to step up CapEx. Our return on invested capital, as you know, is very high, 23%, but we had underinvested in the supply chain. It was not digitized enough.
The network was not optimal. We have the right factory sort of at the right location, but not always aligns. so a lot of money to help expand growth but also to get more profit out but also investments in sales and distribution because we have underinvested in those cabinets.
Tech is really important. We're in a very fortunate situation that we design a new company, new processes, and we can apply latest tech, built the agents and the AIs in our organization structure, whether that's in marketing and sales and as you also seen in the supply chain.
We're very proud of our history in Unilever and a very broad ESG agenda that we used to have. We focused it for this new company very much on energy consumption in cabinets and our chain on the raw materials, especially cocoa and dairy.
It also has a social impact. Employee safety and health, obviously, very important and getting our governance framework really tight. When you set up a new company, you really need to make sure that governance is done in a very disciplined way in all parts of the business. I think this translates is not only good for the planet, but it translates in real business value, resilience, cost savings, retailer alignment. I believe we have a very good agenda.
But I'm shifting gears, and I'm going to hand over to Ronald because ultimately, business is as good as its people and we did a lot of work on people, organization and culture. Ronald.
Yes. So Peter mentioned already that we have built a fit-for-purpose operating model, a fit-for-purpose people system and a fit-for-purpose culture. So let me unpack that a little bit for you what does that really mean?
Starting with the most senior team. We feel this is a very strong team. And it has a great blend of business leaders, general managers and Peter and our 4 regional presidents, who have run business end-to-end, at country level, at regional level. They know their trade and they're deeply experienced in the Ice Cream category as well.
On the other hand, we have strong functional leaders. You saw Sandeep 20 years experience in supply chain, has done many transformations. You saw Julien, 30 years of experience in marketing. And then we have augmented that with 2 external hires in myself and Abhijit, 2 people who have served on executive committees, who know how to operate with Boards and who understands corporate governance. So we feel that this is a super strong team moving into the next stage of the journey.
Now if you look at the organization, the operating model we've built, it is really fit-for-purpose. So we have 24 P&L units. That's where the business is run. So sometimes, these are single countries like Mexico, sometimes there are multiple countries like Central and Eastern Europe. We run these businesses, these P&L units end-to-end.
They are responsible for P&L delivery, for cash delivery. They own the consumer, they own the customer, they own their employees, and they basically run the company. On top of that, we have 4 lean regions and the regions basically support these 24 P&L units, and they have sometimes supply chain or sales capabilities, which they can augment and support the P&L units.
And then we have one corporate center responsible for strategy and governance, a lean corporate center as well. So lean overhead but very much focused on the 24 P&L units. In addition, we have upgraded 95% of our top 100 people. And the beautiful thing is we were allowed by Unilever to pick the best of the best. And in addition, we were recruiting externally the best of the best as well. So we feel really good about our top 100 executives in the company, best of the best internal from Unilever combined with best of the best in the external market.
We're also building new capabilities. We have chosen 4 important new capabilities, which really will be strategic differentiated for us. Net revenue management, super important for us. Peter spoke about it already. And we're upscaling the top 5,000 in our company on really understanding deeply what type of net revenue management capabilities do we need to have.
Sandeep spoke already about S&OP. We've codified what are the best practices in S&OP, and we're really investing in system capabilities to move from manual S&OP planning to automated S&OP planning, taking a lot of subjectivity out of the planning process.
In addition, a deep investment in digital marketing and digital commerce where we're looking not only about capabilities, but also what's the operating model, what's the talent base and what are the capabilities we need to have to be successful in these 2 areas.
And then finally, we want to be a frontline company. The people who make, move and sell our products are the heroes in our companies. They make this company come alive on a day-to-day basis. They need to have the right capabilities. They also need to feel appreciated and recognized in our company. You see a nice example here of our frontline recognition program we've started to recognize that frontline people. We had, I think, it's 60 of our frontline people, we flew them into Amsterdam, and we celebrated their successes within our company.
Now then incentives, fit-for-purpose as well. So we have 3 layers of incentive. So we have the first layer for 8,000 people, that's the short-term bonus. The cash bonus. There are 4 components here, organic sales growth, adjusted EBITDA margin improvement, free cash flow and market share gains.
The most important thing of this is that we set the target once a year and they can see on a monthly basis where am I performing versus my targets. So what are the levers I can pull to get a higher bonus payout and how do I have real control of my business? That's the key to success of a good bonus plan in my opinion.
Then for the medium-term plan, which applies roughly to the top 300 employees in our company. We will have 2 parameters, organic sales growth again. So we doubled down on making sure that organic sales growth is super important. And then EPS growth as the second one. And then finally, we're looking at a one-off program, we call the executive ownership plan, which will be about share appreciation.
But for the top of the company, the top 60 to participate, they have to put their own money up. They have to invest into buying Ice Cream shares, and then they can participate in this program. Hence, the top 60 will be deeply committed in share appreciation and success of this company.
Finally, we said we were going to build a fit-for-purpose culture. So we looked actually at our founding fathers. We have multiple founding fathers, but, let's say, Wall's, Breyers, Ben & Jerry's, how did these people actually run the business? What was important for them? How did they behave on a day-to-day basis?
And out of that, we codified 6 behavioral attributes, we believe are fundamental to success for the Ice Cream business in terms of the culture. The most important one, they were obsessed with growing the company, growing was their reason that they grow the company and you will be successful.
And they did that through continuous innovation, not only in their products, but also in the go-to-market systems, in their factories, in their warehouses, they're obsessed with rethinking their business model. They were also experts in the Ice Cream category. They were single category play businesses. So they were focused on being an expert in ice cream exactly what we want to do ourselves. They ran the business end to end, they were winning together, but they also enjoyed what they were doing. They had fun.
They operated a simple company, quick, quick on your feet, simple with speeds. And finally, they challenge continuously their own ways of working, their operating model, but they did it in a way that they cared as well. They care about their people. We believe these are the cultural construct, the behavioral constructs, which will lead to success.
I'm going to show you a quick video, which we made for -- when we carved out the company legally on the 1st of July. It talks a little bit about the culture, but it's a little bit broader as well, but I thought it was a nice video to share.
[Presentation]
I hope you enjoy that. It's nice. So Peter and Ronald are happy and the senior team are happy. But what do the rest of the company say? And we did a couple of surveys amongst our employee base, and you can see it here. And one question was, would you recommend the classical NPS, would you recommend the ice cream company to a friend?
And you can see here that you look at the top of the house, the top 30, 100% would recommend our company to a friend. The rest of the survey people more than 80%, 82% recommend the company to a friend, which I think it's a strong endorsement of where we are. And you see the progress as well as the 3 surveys.
And then finally, we asked what is your view on the business outlook of the Magnum Ice Cream company? So 92% of our employees are positive about the business outlook. So I think these are 2 nice proof points that we are on the right way and that we have our employee base with us as well.
With that, I'm going to hand back to Michèle, who's going to lead the Q&A session for us.
Yes. Thank you, Ronald for that. And nice to have you back on stage, Peter. So let's start the Q&A. [Operator Instructions].
2. Question Answer
It's David Hayes at Jefferies. My one question will be, you mentioned the licenses at your competitors, and you mentioned that, that got an inverted sort of set up, and you mentioned they stress every now and then about those licenses going. As Magnum Ice Cream, do you go for those licenses now? Does it changed the dynamic and you're going to put them on even more stress because you're going to try and steal some of their business.
That's a sneaky question. No, basically, licenses have a role in the portfolio, and we have licenses in different parts of the world. And obviously, where we see which licenses we would like to have and are involved in bidding processes around these licenses.
Celine Pannuti, JPMorgan. I wanted to understand when you looked at framing the strategy and framing that in targets, so 3 to 5 and 40 to 60 basis point margin expansion, I mean those are -- you have to hit 2 goal posts and effectively quite elevated margin expansion. So can you talk about why you chose that framework versus, say, EBIT growth framework? And yes, when you say on average, what does that mean?
Good question. There was an enormous amount of money that we found in productivity, and it was just not decent, not to get it out. And we put the organization internally on very serious targets to get the waste out of the system, and it is often like running the factories better, running procurement better, running a very tight execution on the end-to-end value chain, growth and market share we have not invested especially in sales and distribution, having a dedicated team and starting to put cabinets in, enabled by solid digital support frameworks it just comes out.
And therefore, we feel comfortable with both a growth target and a productivity target I personally believe that in consumer goods, it's staff who is driving volume through the system, growing but it would be insane in our case, not to talk about productivity because there's just so much to be had, and that's why we called it out.
And for a more detailed question, I have a very intelligent CFO, who will answer more detailed framework questions after his presentation.
It's Guillaume Delmas from UBS. A couple of questions. An hour ago, Ben & Jerry's issued a statement saying they would like to be released from the Magnum Ice Cream Company. So clearly, it doesn't come as a surprise to you, but would you consider this releasing Ben & Jerry's? And to what extent is constant headlines, agitation are impacting your teams and the way they're managing the Ben & Jerry's brand?
Okay, let me answer the question. A, Ben & Jerry's is doing phenomenally well. We bought the business 25 years ago. We grew business by a factor of 6. From a business that was hardly profitable, is now a very profitable business. We invested EUR 500 million in the social mission.
The sweet part mission construct that we have to grow this business has proven to be phenomenally successful. Jerry and Ben from the beginning were activists. They're 75 years old, they're super passionate. You don't always want to agree with them, but you always want to have them. They're really good people.
But the business is not for sale. It's fully integrated in Unilever -- in the Magnum Ice Cream Company. It's a proud part of our portfolio, and we know how to operate it. Its factories, its sales, its marketing and we do so with big success.
It's James Edwardes Jones from RBC. Peter, you talked about having a dedicated sales force. And what does that mean? I can't imagine that you have the same people selling deodorant as ice cream previously. So is it more about having a good sales force and...
No, no. We had a truly integrated sales force. Out-of-home ice cream was separate, but it got defunded, in many countries in Italy and France, we didn't even have an out-of-home ice cream sales force anymore. But for the rest, a senior account manager would come with the whole portfolio.
Luckily, Unilever is now changing. Unilever is changing as well. And part of the good work that Fernando is doing, also ready with the Compass structure is getting more dedicated, but that is not where we come from. So you can imagine because the dynamics, I'm a Home Care guy for a long period, the dynamics in Home Care, where you have a very stable purchase, consumption pattern, you have promotion, but so very different than a seasonal business.
And we now have dedicated people who understand these dynamics and can work these dynamics with our customers in effective customer plans and help them execute. So it's an absolute game-changer.
Sarah Simon from Morgan Stanley. Just a question on kind of SKU concentration. So you go to the store and there's more and more funky flavors and whatever. But can you talk about how much of your business comes from kind of core Magnum classic, almonds, white as opposed to Persian flower or an -- I'm just interested in how concentrated the revenue base is now...
Actually, most of us have our classics in many categories, but definitely also in ice cream. And for a brand like Magnum, it will not surprise you, but the white, the almond and the classic is the core of the portfolio. We activate it through new flavors but you could not build a business only on new flavors. You just would not have the rotation.
In Cornetto, in some countries, it's the chocolate; in other countries, it's the strawberry. But these core products are super important, and it is an illusion to think that you can build an ice cream business on fringe flavors.
People will try you, but will they repeat? Because we tend to come back to the classics because those reason that we deeply, deeply like. You cannot do without the added flower or whatever, but you need to have your core portfolio. And we are very pleased that in most core product segments we own the core flavors. I'm not so worried about Magnum me-too, who come up with all kinds of fancy stuff because the core of the category is the core.
I see a lot of questions coming through the webcast, but maybe we take one more from the stage, from the room. This side of the room.
Callum Elliott, Bernstein. Very interested in the market modeling, Peter. The evolution thereof, especially, so I wonder if you can talk a little bit about how long that market model has been in place? And obviously, from what we could see on the slide, it looked very complicated, but maybe you could also add some thoughts on...
The occasion model you mean or...
Exactly. Maybe you can add some thoughts on you had sort of growth of occasions driving some of the sales growth acceleration. So where do you see the biggest opportunities for new occasions?
I think occasion modeling is actually not new to the snacking industry. Coke, Pepsi, Frito-Lay most people have an occasion-based model. We didn't have it. And when I started, I started building that and doing the research market by market because you need to be more specific. We need to -- as a market leader, you need to be a market maker.
You cannot just be sort of repeating what you do or just copy competition. And this is our model. So macro spaces, from the comfort to the control to the release, translating them in occasions, making it very specific how do we land something in a specific market and then building a marketing mix to basically unlock it. That's our model. I think it is very powerful. It's also working, and I think it will fuel a very different type of innovation over the coming years.
[indiscernible]. Just a question on innovation. How much would you say is innovation, which you've genuinely created alone internally at the moment? And how would you see that evolving in the future? And how much will you be depending on your supply partners, for example, to push in innovation for you?
It's a very important question. We have a whole network of academics, suppliers, flavor houses who help us with our innovation program. I think the biggest shift that we are trying to make is move from more flavor innovation, a new Magnum variant or a new Carte D'Or variant or a new Ben & Jerry's format to finding new occasions, unlocking them with new formats and driving that very hard. And I think classically, it was -- our portfolio was investment-wise, 90% renovation, 10% doing really, really new stuff, and we try to balance that to more 50-50.
And it is important because that is overall but it's also culturally very interesting. We need a little bit more risk taking, a little bit more pioneering, a little bit more trying new stuff to make this really a phenomenal growth machine. And I think part of the work that we do is the organization is really in that space.
Olivier Nicolai from Goldman Sachs. Just one quick question for you, Ronald. On the incentives going back to the short-term incentive of the 8,000 employees, you mentioned organic sales growth. Is there a component for volume growth within that? And then is incentives different between the regions, some regions more focused on, let's say, free cash flow generation or others more on the volume growth, for instance?
Yes. So each organic sales growth volume obviously plays a part in it, but it is organic sales growth. So not directly, but obviously, you need to drive volume to get to the organic sales growth. We deliberately keep the same metrics throughout the company to be consistent because the regions are basically the sum of the part of the individual P&L units and the top of the house is basically the sum of the 4 regions again.
And we believe that if you flow through the same incentive plan, you are the most powerful. If you have a company which has different incentive metrics, I think it becomes more confusing. So we're very consistent.
Yes. And of course, different regions and different countries have different targets. So that is how you do it. But the basic drivers are the same. And especially for new company like this, cash, cash, cash, cash. When you're a division, this is not your general focus for us, of course, this is really, really important and share, I like competitiveness.
Okay. Maybe one more from the room, Warren.
It's Warren Ackerman at Barclays. Just on the freezer numbers, the 3 million number that you have, can you maybe outline where those freezers are? Because I guess they're not exactly correlated to the country. Some countries are more profitable. And where is that number come from? I guess it's been going down? And where do you want it to go to?
A really interesting question. Obviously, the freezer strategy is very much also dependent on your retail universe. In Western Europe, America, there's a lot of grocery with their own freezers. In India, there's less grocery, and there are a lot of smaller stores, [ kirana ] stores that require a freezer.
So they tend to be skewed to markets where big retail is less developed, out-of-home here tends to be more leisure type of out-of-home and in the United States, I think, in general, it's relatively underdeveloped, I don't know whether you picked it up, but have a look at the vending machine that is standing outside.
We found it very difficult to make vending machines work in the past because they were expensive. And you always have issues with temperatures, stockouts. But now these machines are basically affordable. They're totally digitally connected.
You know what's in. There are sensors in there. You know when there is an energy problem. The machine outside, Toloy, did I get it wrong, $3,500 pay back 1.6 years. So especially in places where you don't have a lot of labor, I think there's a lot of space for ice cream vending machine. Think about London, how difficult it is to get a Wall's ice cream. There's so few outlets. It's an embarrassment. But we basically don't have the type of outlets to place an open freezer with a person next to it, who sells it out. Yes, there are a couple of tobacco stores, but there are not many. But imagine at every metro station, you would have a beautiful vending machine. There are drinks vending machine. Actually interesting on these outlets.
I believe that in soft drinks sort of 40 million sales units around the world. In ice cream, it's just a very percent -- low percentage of that. So vending machines are, of course, very big in that rate, not yet for us. I think it's another really big opportunity, especially for developed markets. Although, Wai-Fung will say, actually, vending machines are big for me as well. And Toloy says, I want some as well in India and Turkey.
Karel Zoete, Kepler Cheuvreux. Can you expand on the task ahead for the supply chain team? Have we heard in the video more local U.S. large factories. But it seems that probably not halfway where you want to be.
No, we made unbelievable progress because that's where a lot of the savings already come from. What have we done? We put a new team in place, very strong regional leaders, very strong, often new factory leaders, a new procurement team. We have locked a new strategy 1.5 years ago. We have a detailed plan.
I think do we have 1,000 subprojects and KPIs, names against, and we are unlocking it. At a very high level, so what do we do? Actually, we need to get more local for local instead of Caivano in Naples shipping to Sweden, basically, Flen needs to do Sweden and Caivano needs to do Europe.
So they need to get broader in the portfolio. Second thing is we need to digitize the factories. We have state-of-the-art factories and we have factories which are basically a little bit as the Chinese would call the mamahuhu and we need to upgrade them and then work on operational qualities like bringing waste levels down, operational efficiencies up, quality standards up.
It's an agenda, which is a multiyear agenda. But the beauty is it will multiyear give us a lot of money flowing back in the P&L. But we are well underway. We're well underway. This is not new stuff. We started it last year and we are full.
So let's take a question from the webcast because we have many people listening. The first one up is, your leadership team is overwhelming male, what's your strategy to ensure gender diversity becomes more competitive advantage for you?
Yes, listen, I think it's a completely fair point. Just so we have work to do. If you look at the organization when we build it, if you look a little bit the classical definition of white collar, which is roughly our 7,000 employees, we ended up with roughly 45% being female. So I would say we're not in a bad place.
But as you go up in the rank, you see that it tapers off and we have 3 females in the Executive Committee. I think we also have work to do in 2 areas, I would say, general managers for our businesses for the P&L units as well as supply chain. So work ahead, I think we're not completely where we want to be, and we'll use the opportunities ahead of us to get to a place where we want to be, which is more like a 50-50 split of our leadership group.
We basically recruited top 100 new or at least sort of 95 of them. We had balanced slate but with a really sort of very specific job to be done in all these roles. And we said, okay, for this stage, prioritize experience and track record in this specific role. And it doesn't mean we don't have fantastic female general managers. We also have them, but the choice for talent was experience and track record.
But work to be done. So let's be clear that it's an area where we need to do more work.
So there is another question from the webcast on private labels. It says, can you talk a little bit about private labels as competitors the products often look scarily similar at huge discounts versus your prices. How do you manage this, Peter?
Yes. So first, one step back on private label market share in Ice Cream. It hasn't moved over a 10-year period. Actually, more recently, especially in Europe, we've won share back from private label. Private labels have a role in the assortment. They offer value. Sometimes we don't have these value offerings private label has, but private label can also not run with our brands because we need to drive the category, innovation-wise, price-wise, so we're in it together with the retailers. There is nothing that we can't handle in the private label space. So it's fine. It is how these categories are built and how they run.
Any questions from the room. Yes, in the back there. Jeff?
Yes. I think you mentioned -- sorry, Jeff Stent, BNP Paribas Exane. I think you mentioned over 100 brands, which just intuitively feels quite a big number, and discuss.
Yes. So we have big global brands that we run in multi countries, but we also have the Flutschfinger in Germany or the Golden Gaytime in Australia or the Raket in Holland or the Klondike bar in the U.S. and they are sizable entities with a huge loyal following.
Just with a little bit of maintenance, making sure quality standards or packaging and products stay up to date, they keep on going and going. Like the Popsicle in the U.S., it's a phenomenal brand. A couple of years ago, the business decided to deprioritize Popsicle because it was less profitable than some of the other businesses. obviously taking them out led to underutilization.
But apart from that when we brought Popsicle back, they became the biggest new product in the American market. So it has to do with these memory structures. People love the products they grew up with. I have one investor in this company who is really likes the Fudgsicle very much and always wants to discuss the Fudgsicle, American Fudgsicle with me and will explain me again and again that the quality is not what it was 70 years ago.
And this is this beautiful relationship that people have with some of our portfolio. And it is truly very, very powerful. And often below the skin, we do a lot of harmonization. Technology-wise, we do a lot of harmonization, but the certain expression is an expression just for that 1 country, and that's fine. We can deal with it also on a complexity point of view.
Fulvio Cazzol from Berenberg. I've got a bigger picture, sort of industry question. I mean we've seen -- it might still be a very small market, but we've seen more social media activity around appliances. There was David Beckham promoting the Ninja CREAMi product. I was just wondering, is there an opportunity for the industry a bit like what Nestlé did with Nespresso to bring out a sort of at-home appliance for ice cream?
And would that be an opportunity that you would have thought about? Is it an opportunity? Is that a potential threat to you guys? Just some...
It is a very good question, and I spent an enormous amount of time in my career looking at new patterns, ideas, et cetera. How many cups of coffee do you make every day, for a 3 family does -- you probably at home make sort of like 10 coffees. How many ice creams which you make every day, 12, 8, 6? The problem is the frequency is not there.
And I have so many entrepreneurs who come with capital ideas to us. And then at home, you say, okay, I have this big thing on my kitchen top, how often do I use it? My wife complains about all the stuff I buy and stands there. And then you say, okay, but I bring it to HoReCa. But then these things are not fast enough because when people come in, 10 people come in and want an ice cream, and you need the Carpigiani freezer who can just go very quickly, lots of volume. So it hasn't landed yet. It always looks cool, but I don't see it work yet. Would be great, though, but...
One last question from the room.
Victoria Petrova from Bank of America. I hope I have a high-level question. Could you help us understand if Ice Cream is a great category where Magnum just needs to be better than it was when it was a part of Unilever? Or is it -- is Magnum a great company, which can push a social category forward? And can you put it kind of quantified within the context of 3% to 4% category growth and your guidance of 3% to 5%?
Very good question, challenging question. I believe Ice Cream is a good category. They are not that many consumer categories that grow actually 3% to 4% a year, half of it volume. And it is also not with sort of weird drivers, but sort of drivers that you can understand, disposable income, okay, shares distribution, so premiumization, so we understand why this would grow. We understand why India will grow relatively fast. Indians have sweet tooth. Ice cream is hardly available, nobody has really, really started developing it, so we understand why this category runs at a good pace. I think -- it's an interesting question. How good is this company?
I think we can be very proud that over the last 100 years, Unilever has built up this system, these brands, this portfolio, these capabilities but the business was underperforming. And I think maybe it's me, but when a business for 10 years, growth below the market. It's not even a business problem.
It's a culture product -- culture problem, how does this get accepted in the system because a normal state of businesses that you want to win. So we created a strategy around wanting to win, and we actually got people in who are nicely competitive who enjoy sending me notes when they have a market share gain at a customer or in a country.
And so this winning is a culture thing, I think, making good progress. But this company is 1.5 years in, I think most of the heavy lifting, what's the strategy? Who's the team? How will this work is now happening, but we can build on execution day in, day out because there is never perfect execution.
When I walk the street and I see a cabinet, which is dirty with the wrong products in it. I make a photo ID or tag it, want to talk to the sales rep. A permanent improvement culture where you come to a factory, you see stuff running off the lines. I look at Sandeep and say, what the hell is happening here, this we could do better.
Consumer goods are about execution. It's about driving volume through the system through deep, deep, deep execution, and you need to love execution in consumer goods. And this is not like -- execution is not a tweak, execution is a culture. And with Ronald and I, together with the team, try to do is build a real execution culture.
I'm sorry, a little bit long answer to your question, but that's -- I feel very passionate about that.
I think that's a really nice end to the first Q&A, Peter. So thank you. We'll take a break for 30 minutes, and those of you in the room I invite you outside in the plenary court to enjoy some of our products.
You have to at least eat 2 ice cream before you're allowed back in. It's actually, now you have to do...
For those on the webcast, we'll be back in 30 minutes.
[Break]
Welcome, everyone, back in the room and on the webcast. I hope you've enjoyed the ice creams. So it's time to dive into the regions. We will have, as earlier said, Gerardo talking about Americas, followed by Mustafa on the European market and last but not least, Wai-Fung on Asia.
So with that, I would like to give the floor to Gerardo.
Thank you, Michèle. Good afternoon, everyone. My name is Gerardo Rozanski, and I'm the President of the Americas region at the Magnum Ice Cream Company.
Let me start by telling you a little bit first about my background and my experience in the ice cream company. I started with Unilever more than 30 years ago. I've done a number of marketing and general management roles across several countries in the world.
But specifically, in Ice Cream and the Americas, I was once Vice President of Marketing for the North American region, I was later General Manager for the Mexico operations of Unilever, that, of course, included our wonderful Holanda Ice Cream division. And later, I was General Manager for the operations of Unilever in Brazil, that also had another wonderful Ice Cream business, the Kibon Ice Cream division.
As you can see, I worked in most of the big markets in ice cream, and I also -- I lead in those markets, I'm no stranger to the region and to the category. And this is why when Peter called me a couple of weeks after he was appointed, and offered me the job, it took me basically 4, maybe 5 seconds to accept it.
This is because I know the region, I know the category, I understand the opportunity. And I also know that with a few interventions, we can really step up the performance of this business. So let me show you in the next 15 minutes, what are we doing to step up this performance and how it is going?
Firstly, this is a big business, and we are #1. We have cemented this #1 position on a very strong portfolio and some key leading positions across different segments. And we have a very simple plan to step up performance. First, we will step up innovation Secondly, we will reset our cost base. And finally, we will expand availability.
I would later show you through examples in my presentation and through some financials how we are doing on these initiatives. But let's first start with an overview of the region.
This is a 1 billion people region that buy collectively EUR 25 billion of ice cream. This market is expected to grow between 2% and 3% in the next few years. As I mentioned before, we are #1. We sell around EUR 3 billion of revenue and we are fully 1/3 of a Magnum Ice Cream Company. We're not present in every market, but we have organic presence in the largest markets that represent 90% of the total Americas factory -- Americas market, sorry.
In each of these markets, we have our own manufacturing capacity, we source locally more than 90% of our products. And in the largest markets, we have our own R&D centers that allow us to stay closer to consumers and to react quickly to the needs of the demand. But of course, when you think about the Americas and you have countries like Ecuador or Brazil or the U.S., you can imagine that under the hood, these markets are quite different. And indeed, in the north, the consumption is much higher and therefore, the markets are much higher.
In the South, the markets are smaller. There are also differences between channels and occasions. In the north, we sell most of our ice cream through the in-home channel, whereas in the south, we sell most of our ice cream in the away-from-home channel.
And once we have overall strong shares across the board, we tend to have higher shares in the South and lower shares in the North. Now before the announcement of demerger in the years preceding the performance of this business was quite challenged. We only grew at mid-single digits.
We saw volume declines. We also saw significant market share declines and in spite of seeing a lot of progress in premiumization that was insufficient to drive profitability forward. And as Peter mentioned, we are trying to turn this around, and we're building this turnaround plan on 3 key pillars.
The first one is to accelerate growth. We will do it in Americas through our innovation step up, we will drive demand creation and we will also work on channel expansion and product availability. We will also generate funds by working very hard on productivity where there are a number of initiatives, but I will cover in this presentation, 2 that are quite significant for the Americas.
The first one is an end-to-end reset of our U.S. supply chain. And the second one is that we are reimagining our sales and distribution system in the away-from-home channel in Latin America. Finally, we will reinvest part of the benefits of this growth plan and the productivity plan into an expansion of capacity, which will do mostly through the bottleneck in our existing lines.
We will also spend or invest in an expansion of our cabinet fleet for the away-from-home channel. And then finally, of course, we will also invest in our brands.
Now we have a very strong starting point across the region, very solid positions, very solid portfolio. I could have a slide like this for each market in the region. But of course, I chose the U.S. because it's the largest market. As you can see, we hold a number of significant #1 positions across different aspects of our business. If you think about channels, we are #1 in grocery, which is the largest channel in the U.S.
If you think about segments or product -- type of products, we're #1 in super premium, we're #1 in wellness that is becoming increasingly relevant. And even if you go to the most basic elements of ice cream, flavors, we're #1 in vanilla, #1 in chocolate. These are obviously the most important flavors in the market.
And we have a wonderful portfolio that underpins this whole thing. We have a portfolio that covers different price points, different formats, different benefits. Some of these brands have more than 100 years old, and they are still relevant.
And we keep on adding to this portfolio as it is needed in order to refresh it and make it more relevant. For example, with the acquisition 2 years ago of Yasso, which is a product based on Greek yogurt, low calories, high levels of protein and an incredible taste.
Now innovation is critical to our success, and we are stepping up the number of innovations and also are trying to make them more on trend. This is an example from our innovation performance in 2024 in the U.S. We sold or our innovation generated more retail sales than that of our competitors.
And as a matter of fact, if you think about the top 10 innovations in the market, both in packaged ice cream and in frozen novelties, fully more than 50% of those came from the Magnum Ice Cream Company. And we are going to go deeper going forward by focusing on those segments where we think there is a lot of opportunity and where we also have strong leadership.
One of those segments is wellness. We see that the wellness occasions will continue to grow. I spoke about our wonderful brand, Yasso. We're already leading this segment very soon, we're going to be expanding this brand from sticks into the world of pints that will expand its consumption base. But also as wellness occasions will grow, indulgence will continue to grow as well. Indulgence is what this category is based about.
Indulgence is the most significant driver of consumption of ice cream and super premium indulgence is a space where we have been investing for, for a long time and where we also have strong leadership. We will take our largest brand, Ben and Jerry's that only exists on pints finally into sticks, you will be able to find your favorite Ben & Jerry's concoction, but now in a stick, you'll be able to control those portions, but still have those wonderful Ben & Jerry's chunks.
And then finally, there are a lot of wonderful products out there that do not exist in the ice cream category, products or properties, but do not exist in the ice cream category, but that can exist in the Ice Cream category, and that we will continue to bring in through licensing agreements. There's a lot of that, a lot of people want to work with us. We focus on the best opportunities next year, for example, we'll take the #1 candy bar in the U.S. Reese's, and we will create our ice cream version of it. And then we'll take the #1 stream show in the U.S., and this is not just for kids, the #1 stream show in general, those who have small kids know who Bluey is, and we'll create a Bluey face pop and we are sure that this will be a major success with the young ones.
On top of stepping up our innovation, we will also step up our investment in media, and we'll also do it better. We are investing more in general. Last year, we increased our media investment by 12% but we dedicated the majority to digital media, social media for the most part, which we increased by 33%, and this combination of more investment and a better media mix is driving -- is converting into sales better.
Last year, we saw our media attributed sales grow by 25%. We will also continue to invest in the development of digital commerce platforms. We are investing heavily this year, and we already have a very good position. We are now the #1 branded manufacturer in 5 out of the top 6 digital commerce platforms in the U.S.
And then finally, as Peter mentioned, this is a business about occasions. We drive each of our brands. We try to identify what are the best occasions for these brands. We activate against those occasions. And here is an example of Breyers. Breyers is about sharing. When is sharing more relevant? Around the holidays. Those holidays also happen to be the moment -- the peak weekly sales in volume for the category in the U.S. market. And in those peak sales weeks, we also peak on our share.
So that's a combination and the power of getting the right brand with the right occasion. Expanding availability is also critical to the success going forward. And of course, we aim to win in every channel, and we do very well in the majority of channels, but there are 3 in particular that I'm racing here where we're taking special action. And the reason is in the case of digital commerce, already a massive channel at $1.4 billion, but this channel is growing at 10x the speed of the overall ice cream market. It is critical, obviously, to succeed in this channel.
We already have a leading share. We're already over-indexed, and we continue to expand this share. In the last 18 months, we grew our share by 40 bps. Then there are other channels where our performance maybe is not that good and, therefore, they represent an incremental opportunity. One of those channels is the value channel that becomes increasingly important in moments of economic stress. We have a decent share at 18% of a significantly large channel, but it's a tale of 2 cities.
We have a very high share in some smaller players, but in the largest player, Dollar General, which makes fully $500 million of the sales of the $700 million of the channel, we only have a 4% market share. We sat down with this customer, we presented the plan, we agreed on the terms, and they rewarded us with quadrupling our total distribution points. We are seeing right now, obviously, an increase in sales and increasing market shares, and we expect to do more going forward.
And finally, the Club channel, for those of you that don't know, this is the likes of Costco, Sam's, BJ's; again, another massive channel that grows very fast in the U.S., a $1 billion channel where we only have a 4% market share. But this channel has its peculiarities. They don't buy product ranges. They buy specific items. They also trade these items at a much lower price per gram than you would find on the regular grocers. And therefore, it's important to craft the right items to offer to this channel. We put together a team last year to reengage with this channel. We are this year, as we speak, pitching ideas to this channel, and we expect to start seeing benefits, increased turnover and increased market share coming in next year.
And then finally, I spoke about how we drive innovation, how we step it up, how we drive availability expansion, how we invest more in media and how we do it better, but also we spend a large part of our time working on increasing our productivity. We've been working since the beginning of last year, supported by external consultants on a massive project to reset our U.S. supply chain. And this project combined will deliver around EUR 200 million in savings. It's already well underway, well into execution. We saw benefit savings coming in last year. There are savings coming in this year, and there is more that will come in, in the subsequent years. We covered everything from how we buy, how we transport, how we make. We're making some investments into our lines to debottleneck them to -- through technology, accelerate the speed of our lines, reduce the time that the lines are stopped. And therefore, we are not only reducing our overall cost, but also increasing our available capacity at a fraction of the cost that it would take to buy or to make a new factory.
There's another area where we can -- we have to work on productivity, and that is the away-from-home channel in Latin America, which, as I mentioned at the beginning of the presentation, is the largest retail channel for us. And in many of these markets in Latin America, we don't necessarily operate with distributors. A big part of our sales, we operate ourselves with our own distributor. So we go from procurement, manufacturing, warehousing to even selling and dropping the product in the cabinet directly. And therefore, as you can imagine, this is a big source of a competitive advantage.
But on the other hand, it's also -- it takes a big part of our operating cost in these companies. And therefore, it's imperative that we drive efficiency here. We have a number of interventions that we're making, one that was covered in Toloy's video. We're adding cameras to these freezers, so that we can know real time what's going on, how the demand is moving. We're transforming that data together with other pieces of data like weather forecast or time of the year, weekends and so on to produce an automatic ordering through an algorithm.
And then we are shifting that order directly to these store managers through WhatsApp business, which, by the way, we're very active. Already in Mexico, we make 50% of our sales on this channel. And then finally, it wouldn't do us much good if we knew exactly what's going on in the cabinet, if we know how to make a perfect order and if we can shift that order to the store manager, if it then takes a week for the ice cream truck to arrive with the order.
So we're working on one last leg of this whole system, which is flexibility in the delivery. We're setting up small micro distribution centers. We are piloting this in Mexico, where we have 10 of these from where we receive these orders and we can dispatch directly through a motorcycle to the cabinet. So 2 hours total from the moment when we get the order to the moment when the ice cream shows up in the cabinet. This combined system will allow us to reduce out of stocks, respond to demand more quickly and, eventually, also to reduce the number of visits of our salesmen as we can get everything done in WhatsApp business, reduce the whole cost and, therefore, allow us to expand our availability through more cabinets.
Now how is this going? Really very good. We're growing in sales. Importantly, we are now growing in volume after many years of volume declines. And as I showed you at the beginning, our market share declined by 180 bps in the previous 5 years is now showing consistent movements forward. And then finally, profitability is having a significant boost, more than 100 bps of increased profitability last year and another 100 bps in the first half of this year.
So in summary, we have a great region, a great large business with very solid positions. We're taking action on very specific points, stepping up innovation, resetting our cost base, increasing availability. And this strategy is bringing results. Of course, there is a lot more to go for. But I hope now that I have shared this with you, you understand more why I'm so excited and why it took me so little time to respond to Peter when he offered this job. Thank you very much.
I'm passing over to my colleague, Mustafa, who will be talking about Europe.
Thank you. Thank you, Gerardo. Good afternoon, everyone. My name is Mustafa Seckin. I will take to Europe, Australia and New Zealand. Like Gerardo, I am also more than 30 years working in Unilever. Actually, I celebrated my 35 a couple of months ago. I worked 15 years in ice cream. I know some of you have been very recently in Turkey and had a chance to see our operations there in ice cream. I was very proudly leading 9 years that business in Turkey in Ice Cream, before I have been promoted as Executive Vice President for Turkey for multiple categories of Unilever. I have been working at different categories, of course, for 3 decades and different geographies. I'm very happy to be in that team as of January '24.
So before I start, the key messages that I want to leave you is, first of all, Europe business is large, attractive and resilient. The second thing is that between 2019 and '23, business had some serious challenges. It was quite tough. The third thing is that after that, beginning of January '24, we had a new team in place. We made a lot of changes in the leadership team and also we set a new strategy, which we are confident that we will bring the business back to growth, a growth which is profitable and also competitive. We are very conscious about our profitability position and totally not satisfied, and we see massive opportunity. That's why a very granular productivity plan is in place and already started.
Last but not least, the progress in the last 1.5 years shows very good signals, which I will share for you. Yes, of course, a lot to be done in the plan period. Let me start with the region first. It's a EUR 3.1 billion region, which makes 40% of the total business. We are almost everywhere in Europe. We are operating with 9 clusters that you can see. And some of you may be -- may ask why ANZ, Australia and New Zealand. We believe that the consumer similarities are very large. Customer similarities are very large, and this is the best way to manage this very high capita consumption ANZ together with Europe. Time difference is large. This is maybe the disadvantage, which is quite manageable.
Coming to market position, we are clear #1 and relative market share, we have the double size of our nearest competitor. And last but not the least, 50% of this turnover comes through Magnum and Ben & Jerry's, which says a lot about the brand strength in the region. The market. The market is about EUR 25 billion and definitely a large market. Per capita consumption in Europe is 4x higher than average of the world, about 8 liters. Within that one, we have very high capita, especially in the North and also between it varies 5 to 25. So basically, average is 8.
The second fact is that according to Euromonitor, the expected growth rate is between 2% and 4% and with volume, positive volume. And it is slightly ahead of the snacking category forecast that Euromonitor indicates. The last part is also very important. I think in the last 4 years, 4, 5 years, the business or the market has been tested quite interestingly by COVID, which was an up elevator in terms of volume. We have seen an inflationary period in Europe, which put some pressure on the consumer. Still volume was flat or positive. And also, of course, the catalyst factor of the [indiscernible] even at that time, volume was positive.
So we believe that it's a resilient market as well. The last 4 years, I said, it was tough and challenging. I think the charts speak itself. I will not go one by one, but it was years of persistent volume loss, coupled with market share loss and, obviously, profitability also eroded. So definitely, it was a period which all key indicators were going to start. One of the root cause analysis, of course, we have done a lot of analysis of this period. There are multi reasons as can be expected. But overarching team is lack of focus because of, Peter mentioned, the 5 category leading that one, and Ice Cream definitely has some strategic priorities different than sometimes rest of them.
So that was an overarching reason that we can identify across the business. But we have very clear strengths as well that we have to recognize and understand very well. First of all, we have admirable brands with very high equity of growth. Secondly, we have 12 factories, which is very well placed across Europe. And we have 1 million cabinets, which makes our reach really uncomparable. We have triple leadership across channels. Last but not the least, we have a team, which has been completely renewed 7 out of the 9 general managers they started as of '25, some of them earlier, so in the last 18 months.
Secondly, track record, obviously, ice cream knowledge, end-to-end capabilities are the things that we renewed in the new management. Our strategy is threefold, similar to Americas: growth, productivity and reinvestment. Under growth, there are 3 vectors: strategic portfolio and innovation; demand creation, but definitely digital-led demand creation; and also physical availability, which is very important for any ice cream business. I will unpack these. The second pillar is productivity, mostly supply chain driven, but not only overhead is also under radar.
Last but not the least, volume is a leverage for profitability, which is linked to growth path. And some of the productivity to be back invested to brands, portfolio, cabinets for growth and supply chain. So let me unpack the first driver, which is strategic portfolio and innovation. What do we mean that one? Three things actually. There was a very good question about the core in the Q&A. Core is important and has to be renovated because when the parity comes, we have to go to superiority. It's a bit rat-race. And every year, we will renovate and we are renovating our core at scale. 25% of the portfolio in '26 will be renovated. It's a bit boring versus innovation, renovation, but it is very important, and it is in place.
The second part to me is the part that we will hunt the most volume and the share as well. Let me explain. So when we need to ice cream category by need states, by format and by price points, we have identified our opportunities. What are they? For example, in the need states, we are pretty strong in the indulgence. But when it comes to snacking kind of sandwich kind of, for example, ice creams or refreshers, this is not the case. Our competition is far stronger there. So we strategically innovate in these areas, definitely to hunt volume and the share as well while keeping our very strong position in indulgence.
On the format, same logic. We are very strong in some formats like sticks and pints, but in some of them, we identified our opportunities, and we are again investing and innovating there. This part is also very important in Europe because the inflation and the consumer pressure is obviously there. And then again, in the premiumization, we have been very successful with Magnum, Ben & Jerry's, less so on the bottom end where we gave a lot of space volume to competition. And definitely, we are trying to make our innovation program addressing these areas as well.
We can't leave in ice cream, especially in this 31% leadership place an empty place that we definitely don't touch. So this is the logic of the second part. The third part is market-making innovation, one level up. This is not only share gain, but category growing also. Bon Bon, for example, this is something very new, a new experience, a new occasion and now it's launched across Europe. And we are expanding that one to Solero, which is a different experience, not chocolaty, but more fruiter experience. Volcano, which started in Asia last year has been launched in Turkey. Next year, that will be on the shelf in Europe. Totally new experience with the texture, everything.
Last but not the least, another big experience change is in Magnum. Very courageously, we are expanding to a corn experience. The cracky chocolate of the Magnum combined with the crunchy corn is totally an unbeatable experience. So on the demand creation, the difference is on 4 areas. We have been very stubbornly investing in 2 brands, Magnum and Ben & Jerry's. We will invest more brands. We will also change our footprint, and we will be more social. This is no-brainer. Things are changing, and we will double down our digital investment in the plan period. We believe in partnership, especially when and where it is relevant, and it brings us earned media for sure.
And last but not least, it's not about what, but when also is important, and we will make -- we are making our media plans very agile and especially skewed to 100 days of the summer where the consumption happens. On the distribution is news for away from home and also at home. So at home, the strategic agenda definitely is a very disciplined RGM, revenue growth management, of course, and how to bring our captainship on the customer is very important to the shelves. We do a lot of shopper understanding, which has been started last year. On the execution excellence, our biggest enemy is nothing than out of stock.
So in that sense, on-shelf availability is super important. We are working on that one. And the service levels, of course, linked to that one is the KPIs that we are very rigorous. Last but not the least, not only the portfolio expansion towards the lower end the pyramid, we know that the fastest-growing channels are discounters where we are very underrepresented. So we changed our focus and strategy there, and we are growing in '25, 3x faster than average of our growth in discounters and value chain, which is the fastest growing and definitely more consumers are expected to shop there.
On the out-of-home, route to markets are very important. Managing 1 million cabinets every day effectively is a different skill set and capability. And we have identified in a few countries, some tied and definitely a fixed requirement countries, Italy, France and also Netherlands are the areas that we are refixing and looking every part of the route to markets. Cabinet Operational expenses is key. When you have EUR 1 billion, it can make really a big nightmare. So that's why bringing innovation, how to make it very proactively. You can see one example outside is something that we are working on that one.
Also smart cabinets, which has been talked today a lot, the live example, again, outside for those who didn't see it is the future of the out-of-home business for us that we are investing. Today, in Denmark and Hungary, which are 2 maybe relatively small countries, but we have very good working replenishment system with in-built camera. It's working extremely well, which we will expand. And the priority channels, especially after the COVID, no doubt, travel channels and HoReCa, hotel, restaurant and catering are the 2 areas that we chose as priority to hunt and find growth, more growth.
On the profitability, which is a very important part for Europe, we have a lot of homework to be done there. The productivity plan is in place. It's very large and granular, but I can summarize in 3 headings maybe. End-to-end network optimization, which has been again mentioned today in the presentation, how to lower the kilometer travel is very important. We see a 20% opportunity reduction there. The second part is definitely step change in manufacturing productivity, and we believe that there is an opportunity to decrease our cost per liter by 10%.
And on the procurement side, we identified EUR 60 million opportunity simply by harmonization, not only formulation, but also the raw materials. And also, we have a very focused compared to the past, a procurement team who only think every day about our own ecosystem and raw material, et cetera. So it's quite different. A lot of focus and specialization has been put there.
Results, always important. So basically, in '24, we have seen some acceleration in our growth, which makes us quite happy. But also, it was very important that it came with the volume, and we stabilized the share in '24. After many years of the volume decline in Europe and Australia and New Zealand, first time, we have seen small, but important growth in volume, about 1.7% is a bit relative, is it small or not, but definitely a good one. Half 1 '25, even better. We have 6%, 6.1% growth in half 1, half volume, 3%. And also, we have seen our competitive has increased to almost 90 bps, which is an indication of our strategy and it gives us confidence that definitely the strategy is getting good results, but we are very conscious that we have a big homework and a lot to be done.
So let me summarize the key messages that I put -- I tried to put in the beginning of that. First of all, Europe is a large, attractive and resilient market. Secondly, yes, we had a challenging and tough times for 4 years at least, but definitely a new strategy, which we believe is working, giving good results and a new team is in place, and we are very committed to bring back this business to accelerate growth, which is profitable and also competitive. We have a granular productivity program in place, which already started to definitely give us some results. And last but not least, the 18 months performance proves that the strategy is working well. Again, a lot of things to be done in the plan period. Thank you very much.
And for Asia and METSA, Wai-Fung will join the stage. Thank you, Wai-Fung.
Thank you, Mustafa. Good afternoon, everyone, and good afternoon to all those who are online. My name is Wai-Fung Loh. I'm the President of Asia and also the General Manager of China at the Magnum Ice Cream Company. I'm a little younger than my 2 other counterparts. I'm only like about 28 years with Unilever, and I've done mostly sales and also with the categories over the last 28 years. And I'm a Singaporean, so forgive my sometimes Singlish, yes. But hopefully, you understand me.
And I moved actually from Singapore to China when I was 28, and that has been some time back, obviously. And I'm now living in Shanghai and looking after the Asia region. And together with Toloy, who's my other partner in crime, we are responsible for the Asia, Middle East and Africa. So before I actually go into some of the details and explaining some parts of the region to you guys, you may be asking, right? So yes, okay, what's going to be new. I've heard your 2 other colleagues, okay? This is going to be a little bit quite different, okay?
First of all, yes, first and foremost, and this is the one thing that I want you guys to remember, EMEA is the fastest growing and the most profitable region in the group. That's number one, okay? And we have actually showed quite strong historical performance, which I'll show you in a minute. Our strategy is really focused on volume-led market share growth, and we're going to do this through a couple of pillars, which I'll talk through. So we're driving innovations through formats and on trends. We are pricing the right portfolio at the key snacking price points. We are growing occasions and driving digital-led social-first demand creation.
We are also increasing availability across channels and driving digitization. And we have already in market dedicated teams end-to-end that we are -- especially we have upgraded talents actually in sales and supply chain. And that's where we are actually going to grow our ice cream expertise moving forward to be able to lead the agenda in the region. So I'll show you a little bit about who we are. So first of all, we are about EUR 2 billion in revenue. Some of our largest countries are actually Turkey, China, Philippines and Indonesia. We are on the average about 11% in market share, but it actually ranges quite a lot across our region.
So we have Turkey at more than 80%, Southeast Asia between 30% and 60%, China at about 11%. And of course, there are white space markets like Japan, where we are not yet present. We have 17 factories in the region. Over 85% of our products are actually manufactured and sourced locally. We have R&D centers across Shanghai, Bangkok, Bangalore, Istanbul, just to name a few. And that's really important for us, right, because that's where we actually get our local insights to be able to drive our localized strategies. Our current footprint stands at 1.3 million cabinets. And earlier, there was a question on where these cabinets are.
So we have about half of where we are globally, and we are investing for more. And obviously, when you see this beautiful map, we are #1 across most of our key markets with the exception of China and India at #2. And yes, I hear you. Yes, don't rush. We are about consistent and competitive growth, so we will get there. And for sure, it's going to be worth the wait, Peter. So our region actually is large, attractive and growing, right? And why is that? So we have a large and young population. Large, we have 80% of the global population. Young, the average age actually is about 32.
And why -- what does it mean, right? It means really we have a large group of consumers who are actually in their prime, either working, spending, family forming and literally growing up on digital. And this really opens up a lot of opportunities that we have in growing occasions and also building our brands as they mature over the longer consumer life cycle. The second point about us is we have a low per capita ice cream consumption. We are averaging at about 1.4, and you have seen Europe and U.S. a lot higher than that. And therefore, there's actually a huge headroom for growth. Last but not least, we are operating in high-growth markets.
So the forecast is about between 4% to 6%. And it actually represents a EUR 25 billion market size. Our historical performance actually has been strong. We are growing low double digit actually on revenue, half of that coming from volume. It's quite consistent with the strategy that you have seen. We are progressing a little on market share, and we actually have a strong margin position. So then you may ask, okay, then what then do you do next, right, to be able to sustain this? So our strategic pillars for value creation are very much in line to the global strategy. We put it into 3 buckets. We have 3 pillars: growth, productivity and reinvestment.
On growth, I will go into a little bit of details and show you some examples of what exactly we are doing in some of the markets, just to give you a flavor. On productivity, yes, 2 parts to it. One part is really optimizing our supply chain end-to-end and to be able to improve our capacity utilization and at the same time, better service and a lower cost. I think that's one area. We also want to lead through digitization, automation and technologies. And Sandeep in his video showed you a little bit and he called out Taicang, to be honest.
Taicang is actually located in China, obviously. It's an hour out of Shanghai. It is the first lighthouse factory that we have in the ice cream industry. So we're extremely proud of it. But I think what's more, right, we have seen in practice, when we drive automation and digitization, it not only drive cost down, but actually also improves and gives us -- improves our standard on quality and also on product superiority. We actually make the crunchiest cone in Taicang.
On reinvestments, we are investing into cabinets. We are investing into digitizing the front line. We are debottling capacity and invest into safety and quality. And also, we are building leading-edge capabilities. And that's important because we want to be able to attract the top talents from the industry to join us. So moving forward, on innovations, we talked about global innovations. On top of the global innovation agenda, what we're driving in the region are also driving format disruptions and on-trend innovations. So one of the products you will recognize the Magnum Dubai chocolate. This is invented by my friend over there, Toloy.
It was launched in April. We have since sold 11 million pieces. I don't think we have the product here today, but hopefully, you try it when you go to Turkey. And it's still growing. In Thailand, we actually launched the ice balls. I saw some outside. Hopefully, you guys have tried some of it, yes. But you really have to try in a DIY way, right, because our consumers and KOLs are actually snapping it up. They are coating it with chocolate. They're adding it to their carbonated drinks, and they're creating new occasions for themselves.
Since the launch in March, we have actually picked up about 6% of market share in modern trade in Thailand, and that's a big win for us. And last but not least, it's also about how do we localize concepts, right? This is the first ever 7-layer stick, and we launched under Cornetto in China. And the beauty of it, right, when we actually innovate in formats is that it brings new consumers to the brand. So 48% actually of consumers who have actually tried the product are actually new to the brand.
Moving forward, the second pillar is very much about pricing competitively in the snacking market. Peter talked about it. In Indonesia, this is an example of Indonesia. And I really believe I underrepresent the amount of snacks there are in Indonesia that most of you guys know, right? It's a lot more than this. But if you look at the chart, historically, we usually perform at the upper end of our price spectrum. And what we have done over the last 18 months is to really launch innovations at the core snacking price points. And why is that important, right? Because then it builds up a basket of cabinet magnets that actually draws consumers to the cabinets and drive our throughput.
And the third pillar -- third item on the growth agenda is really where we do the magic and really turn memories -- turn ice cream moments into lasting memories. So we try to grow occasions through digital-led demand creation to increase consumption. And here are some examples. In Indonesia, we have maxed the Paddle Pop Lion who goes into schools. You enjoy ice cream with him. The kids are happy. They go back to tell their stories. So that's very, very nice. Another occasion, which is celebrated across many parts of Asia is the Ramadan or the Eid al-Fitr celebration. The kids love it because they don't go to school, obviously. But we developed campaigns to actually celebrate families breaking fast together at the end of the day.
And this sort of becomes like a tradition and it becomes an after meal routine that is actually passed down for generations. So it's actually very beautiful. Philippines, you have seen the example on birthdays, and this requires multi-years actually of activating the occasions such that it becomes ingrained right? And in China, we activated the Magnum brand against a city walk event that took a lot of consumers and KOLs into the city. So I'll share a video now.
[Presentation]
I hope you enjoyed that video. A little bit different -- sorry. And the next item actually on the growth agenda moving on is really increasing availability through our localized cabinet expansion programs, right? Internally, we have a measure called population per outlet. It sort of measures how many cabinets do you need in a country, in a city or even at a neighborhood to be able to gauge whether we have got the right levels of saturation and that number is 500. Obviously, when you see from the chart, Turkey and Thailand are meeting and actually over-delivering a bit of this.
There are more opportunities actually in Philippines, China, Indonesia and obviously, India. And how do we actually implement this, right? We implement in a very localized way. From protecting cabinet leadership in Turkey and Thailand to actually selecting provinces to go into in China to actually expanding aggressively in Philippines and in Indonesia to gain market share. So that's really about how do we land the strategies. And you may ask, right, how do we then run this efficiently? And how do I connect the dots over the route to market with our distributors and with our outlets. Toloy and -- I'm standing short a little bit of this, but I will actually show you an example of how this is actually landing in our markets. Maybe I can have the video.
[Presentation]
And our strategy is really delivering results, right? So you have seen we had strong historical performance. In 2024, we grew 4.7%, a little negative actually on volume with the disruption in China. In half 1, we are continuing our strong momentum. We're delivering again double digit in half 1 on sales growth and 7% at volume. So to wrap it up, yes, I hope you guys remember, we are the fastest growing and profit ahead of the group. Historically, our performance is strong. Our strategy is very much focused on volume because there's a large headroom for us to grow, right, around innovations, around pricing, around occasions and also around driving availability. And really, we will continue to invest in people with end-to-end actually experience in ice cream, and that's why we will build a consistent and competitive growth.
Thank you. And now I invite Michèle.
Thank you, Wai-Fung. So we'll convene for a short break due to the time, we'll be back in 20 minutes. There is still some other ice cream to taste outside. And after you come back, Abhijit will come on stage, discuss the financials and present the medium-term outlook, after which we will take questions on that. See you in 20 minutes. Thank you.
[Break]
Good afternoon, everybody, and welcome back after yet another ice cream session. I hope you've had your feel. If you've not, we have another session even after this. So hold your horses. And to those on the webcast, I can only apologize saying, hey, you missed a real great ice cream treat. My name is Abhijit Bhattacharya. I'm the CFO of the Magnum Ice Cream Company. A little bit about myself.
I was the CFO of Royal Philips for the last 10 years. I had the good fortune of being part of the team that transformed Philips from an industrial conglomerate to a health care-focused company. Did a lot of M&A at that time. We acquired 30 companies, but we also divested 7, 8 big entities. I had the good fortune of leading a lot of them when I counted, this is my sixth large carve-out. I was part of the carve-out of NXP, which is a semiconductor company, but also the television business of Philips, the IPO of lighting, which was Signify, the domestic appliances business.
So actually, when Peter called me and said, do you want to be part of forming the largest ice cream company in the world, it was very difficult to say no. But I had to cross his magic threshold because he said, if you don't have 10 years of consumer experience, you don't make the team. I worked for 12 years in the consumer business. So I said, okay, that works. So Peter said, come on board, and here I am. What I'm going to attempt to do in the next 40 minutes is to tell you a little bit, you heard the plan, you heard the actions we are taking. What does it mean in terms of numbers? Because ultimately, I guess, most of us have to see that it all squares.
After that, we suspect that there may be a couple of questions, so we have time for Q&A. And then after that, again, the next round of ice cream. So what holds you back between the ice cream is just my presentation for the next few minutes. What do I want to tell you? You saw in the regional presentations that a lot of the numbers are delivering, right? You saw that, yes, we had troubled times in the U.S. We had a difficult period in Europe, but performance increased. I will show you how that works for the full company. I want to share with you key parts of the self-help plan that we have to drive margin expansion.
I think that's critical to understand that a lot of it just depends on us, and we have a fantastic execution team, which is working on it. I will give you color on the capital allocation policy and how that supports our growth strategy. And last but not the least, I will give you some detail and color in terms of the targets that we have set for ourselves, both internally and, of course, committed externally, but very importantly, there's complete clarity in the organization as to what we want to drive in the coming years.
If I move to our performance till 2024, you see that from a volume point of view, we have been losing over a 10-year period, we have been losing volume. It's the first time it came back last year. You see the same in terms of market share, losing steadily not by big chunks, but now we have turned the corner. Most importantly, you see that as you lose top line and volume, you lose margins. That's the problem with our business, but that's also the opportunity because if we drive volume growth, we will get margin expansion. And last but not the least, after a flat EBITDA for a number of years, you see a step-up of EUR 100 million last year. So that shows that the plan is already working.
I want to show you a bit of a balanced scorecard, not just on these parameters, but across the board in terms of growth. And you see that we grew 2.8%. And now I'm going to introduce a little bit of complexity in all of this. The numbers we present to you is the carve-out numbers that we have based on how we separate on day 1, which is in the middle of November. We don't have India in these numbers because that comes later. So for those of you who saw the 3.7% growth in the reported number of Unilever, you know where the difference comes from.
Most importantly, we got back to volume growth. And I will compare ourselves later with a peer group, and you see that we are really at the top of the table in terms of getting back volume growth. Market share, and I will show you a few slides on market share as well, but important, gross profit, adjusted EBITDA, both up and the margin up by 100 basis points last year. We've been talking about our productivity program. I will give you some details, but you see that this is not something that is a PowerPoint that still has to be implemented. This is up and running and EUR 70 million already in the P&L last year, another EUR 80 million in the first half of this year. So EUR 150 million done, but still a long way to go.
As part of the productivity that we are doing, we also get benefits in our working capital. And you see our inventory days reducing last year, continuing to reduce this year. I'll show you that, and the promised step-up in CapEx that we've already started putting in because that is what is causing our growth engine to start moving. What you see here, and this is an important chart, you see that the improvement that is happening in the company is happening across the world. This is not driven in one pocket in Asia or a pocket in Europe or in -- it's happening across the world.
You see the step-up in profitability is strong in North America -- sorry, the Americas and in EMEA. Europe had a big productivity program, but challenged with the cocoa price increase, but still managed to step up. So across the board, we are getting back to good growth. But looking at ourselves just and comparing ourselves to ourselves doesn't really matter unless you're winning in the marketplace. And this is the chart. If you look at the dark line, appropriately, I think, colored in the color of chocolate, you see that we have been consistently delivering on the market share improvement. We started the trend in Q1. We were still down, but improving.
And over the last 4 quarters, we have been continuously gaining. And important point that Peter made, people often ask about private label. If you look at a 10-year period, their shares in the market have been flat. So they have a place to play, but it's not that they are coming after the bigger players or that you are able to challenge, let's say, the bigger established players. Now this was 2024 and a bit of 2025. How have we done in the first half of 2025. First quarter, 4% growth, half of it in volume. So we -- I picked up a few questions on volume, et cetera. This is a key indicator for us. Q2, 7% growth, 5% from volume.
It's a big number and a big growth and also competitively a big advantage that we've started to now really clock in. And I'll now show you exactly the same dashboard for the first half of the year. You see the 5.8% growth. You see the volume growth in the first half of 3.5%, which is more than half the organic sales growth. And you see us continuing to gain market share. You may question me, "Hey, your profit is down in terms of gross profit by EUR 4 million. And the EBITDA margin is down 30 basis points this year versus last year."
Very, very important to know. We had a headwind of 340 basis points in the first half of the year, unprecedented, 340. 290 from commodity prices and 50 basis points from FX. So if you see that we have actually been able to neutralize 310 basis points in half a year, and that would not have happened if we didn't have our pricing machinery working and our productivity engine delivering. On top of that, you see that the inventory reductions continue and the step-up in CapEx, we did EUR 43 million last year. We did half of that already in the first half of this year. So we are putting our money where our mouth is, and that's reflecting back in the performance of the company.
This is the dashboard. Let us now compare ourselves to the peer group. And if you look at this chart, this is -- this has organic sales growth over a 2.5-year period. You see 2023, you see 2024 and you see the first half of 2025. You see in 2023, we were at the bottom of the pack. In 2024, we moved up to second. And in 2025, we are at the top of the pack for the first half. But most importantly, for 2024 and the first half of 2025, we have the highest volume growth in the peer group.
What does this mean for profit? Because if we drive top line, we have the productivity program under control, what does it mean for profit? Same format. 2023, we were bringing up the tail. We lost actually 70 basis points when others were making money. Last year, we were almost at the top of the pack, 5 bps behind. And this year, everybody of our peer group is feeling the pressure of commodity prices. We have been able to mitigate by far the largest amount as anybody else in the peer group.
Let me now move on to the next part, which is our overall strategy. Peter spent some time this morning giving us, let's say, the overview of what we are doing. I will go a little bit into detail on a few elements. The first pillar is growth, and I just want to emphasize that, that's a key pillar of our overall strategy. Why do I say that? Because we have built that into our incentive programs. As you saw from Ronald's presentation this morning, the short-term incentive has growth, the long-term incentive has growth. Both are critical. If you, for example, have one tough year, you still have to make in that period, your growth target so that you are able to catch the LTI.
The second important part, and you will see that when I present the capital allocation policy, we have factored in the investments that we need to drive growth. It is in the financial plan that we will present. You saw this slide from Peter this morning, and I just want to provide a little bit of clarity on what we are doing for growth. So if you look at the past couple of years, we were around the 3%, just shy, and we are now planning to move to the 3% to 5% range. The important point to say here is that this is an annual average improvement in a market that grows 3% to 4%. So the market grows 3% to 4%, we expect on an average over the medium term to deliver 3% to 5%.
That could be in a year, which we are at the higher end of the guidance, could be a year where we are at the lower end. But on average, this is how we expect this to pan out. The 3 biggest levers, I know we've said this earlier in the morning, somebody once told me that the power of advertising is in repetition, so let me try again. Innovation and occasions are our biggest driver of growth. You see that. Availability expansion, you heard about our cabinets, the money we want to put to further grow our distribution. And last but not the least, we have some fantastic brands. They are in particular geographies. We have the ability to grow them in other geographies.
You saw many times the reference to Yasso this morning. We have done the first customer tests in Europe. They've come out extremely well. It's a business that grows, I think, 22%, 23% CAGR over the last 5 years in the U.S. If we are able to replicate that success in the rest of the world, really gives us a boost to drive growth. On sales, I'm going to cover one more on growth and sales, one more slide, which may take you by surprise. The slide may look a bit complicated, but let me walk you through it.
On the left-hand side, what I've attempted to do is to look at how seasonal we are because the often discussion around ice cream is, yes, you're a volatile business and oh, is the sun shining today? Are you in a good mood. Actually, if you look at it, overall globally, we've looked at it here for 15 years, but if you look at the last 20 years, for the period September to May -- sorry, September -- May to September every year, we do between 53% and 55% of our sales. You see the dark line that it's flat as a pancake. You could have great years in Europe, they're compensated somewhere else. But this is a seasonal business, but it's not volatile.
What we cannot predict accurately yet is what happens between the months. Is there going to be rain in June? Is it going to be July? Is it going to be August, and that gets capital markets a bit kind of nervous. But if you look at the period, it's actually very, very stable. Now let me draw your attention to the right of the slide. And there, you see us compared to other beverage companies. And why do I take beverage companies? Because there, you see the volatility closest linked to weather. And for each company that we have taken, there are 2 lines. So for the time being, let's focus on the line on the left. It shows you from the period 2019 to 2024 in Q2 alone, the kind of peak and trough sales that has happened in that time.
And you see for the beverage companies, it's a factor 2 or 3x higher in terms of volatility when you compare it to the Magnum Ice Cream Company. If you look at the bars, which are just to the right of it, it's in the shaded area. That's the part where we've taken out the COVID period because people think, yes, there's COVID that may have spoiled the number or have created a favorable impression. We've done both. We said with COVID, without COVID, you see that the volatility is less. And we are working on a few things to further ensure that over a period of time that the seasonality is more spread out through the event -- through the year. We are working on the geographic mix because the -- let's say, the seasonality is highest in Western Europe, less so in the rest of the world. The channel mix, you heard the rapid growth in dCom. That happens -- I mean, that's indulgence buy that happens irrespective of how cold or hot it is, but also the portfolio mix. As we drive more in the premium zone, more indulgent, you see that, that is less and less seasonal.
I'll come to the next part, which is productivity and give you some color as to what we are doing. So we have a EUR 500 million productivity plan. You see the plan, the EUR 70 million we delivered last year. You see cumulatively how we build that up in the next few years. This productivity plan is the gross saving plan till 2028, and there are 3 big buckets. The first one is on the supply chain transformation. The second one is on overheads and the third is on tech-enabled productivity, and I'll give you some color on each one of these 3 blocks.
Within supply chain, we have, again, 3 big blocks. One is optimizing our end-to-end network cost. I'll give you a few examples. The second is driving manufacturing productivity and the third is product procurement efficiency. What does end-to-end network optimization mean? We have actually a fantastic footprint of factories around the world. We have -- you may hear 2 numbers, 30, 36, that's because of the perimeter. Let's say, going forward, we have 36 factories around the world. We don't need to build new ones. But the factories were actually optimized for lowest cost of production. When you optimize the plant for lowest cost of production, you make as few SKUs as possible so that you have less changeovers and then you distribute.
For a business like ice cream, the cold chain that you transport products on has a significant cost element to it. So the right way to do this is actually to look at the end-to-end cost. And when you look at the end-to-end cost, you realize that the factories we have should actually be producing many more SKUs, but serving a smaller radius of product -- radius of customers so that your ice cream is not traveling a lot. In the U.S., our ice cream travels on an average 770 kilometers. If we bring that down by 20%, we get 100 basis points on margin alone. So that is the big changing productivity that we are driving there.
And the other important one is debottlenecking of the factory. So for example, we have a factory where if your packing line is manual, you can produce ice cream at a level of 100%, pack at a level of 80%, you cannot produce the 100% because otherwise, you can't pack it. These are small investments which we need to make, and that gives us, for a fraction of the cost, 20% capacity. And this is happening as we speak. So in terms of network, for example, in Europe, we are reducing our distribution centers from 29 to 10. So we are cutting it by 2/3. So that is, again, you produce in factories a wider range of products. They travel less. You have lower inventory because you have lower stocking points. And then we have smaller distribution centers for last-mile distribution, which helps you really to bring the cost down. So that's a big thing.
To give you another example, we were in our factory in Covington in Tennessee, and there are issues around labor, and therefore, we were again constrained in terms of our packing capacity. We have now automated that line, and it gives us 8% additional capacity in the whole plant. We have another one in our -- maybe I give you the Ben & Jerry's example. We used to produce all our Ben & Jerry's for the U.S. out of Vermont. We have moved 25% of that production to Sikeston. Sikeston, by the way, is the largest ice cream factory in the world for anybody, not just us.
And once we've moved it there, we are able to distribute now from Missouri and therefore, again, bring cost down. So it's quite a big program that we are running. In terms of manufacturing productivity, the big war there is the war on waste. We had a rejection or a waste percentage of 6% a couple of years ago. That means you take 6%, you make the ice cream and because it's either not packed or not produced properly, you have to throw it away. We have, in the last couple of years, brought that down by 25%. And by 2028, we will bring that to just below 3%. You saw earlier today, TaiCang at 2%. If we get all our factories to around 3%, that's just 100 bps in gross margin just on waste alone.
I think the most exciting part is on procurement because being part of Unilever and looking at the Pareto of big purchases you do, you don't get the same importance that you get when you just look at the ice cream category. So we have really -- in 4 categories, we have very, very strong category teams who are specialists in cocoa, in dairy, in sugar and in energy. And they make their curves, et cetera, in terms of what they expect. On a weekly basis, Sandeep, me and Peter, we sit together with the teams and decide what we are going to cover for, what we expect market developments to happen together with the team, and it gets the highest level of attention in the company. And with that, you are able to do quite a few things that we couldn't do earlier.
The other point is that we have much more flexibility also on hedging. So we are now able to look into next year and not just in terms of futures, but also in terms of collars, we see where cocoa prices are going. And we are now actually pretty well covered into next year, which is something that earlier we were restricted in terms of time frame that we could go. So that's another big thing. And last but not the least is indirect procurement. We think that, that's a big opportunity. We are looking at outsourcing the big package to a service provider who does it for many companies, and therefore, you get much better rates, but also discipline in the way we spend our money. These are the 3 big initiatives we have there.
The second big pillar I told you was on overheads. And you see that in overheads, we've built a company that has 92% of people who make, move and sell ice cream. Therefore, the part that actually works in the headquarters, which is primarily focused on strategy, capital allocation, talent allocation, dealing with capital markets, et cetera, is very, very narrow. And we've put all the functions into the businesses, into the regions so that they have end-to-end accountability for the P&L and the infrastructure that goes along with it.
The last bit is on the tech-enabled productivity, and I think that's a big question that often comes up because it's a big transition that is happening. We started early, and I think that's what gives us the advantage. We started planning for this in the fourth quarter of last year. So we are almost complete with the design phase. We have actually already started implementing. So our treasury management system, our money flows through the company operates on our new treasury management system. Our consolidation for July and August runs on our own systems. And then the ERP, et cetera, are in the process of being built. So the design, like I said, is mostly done. We will now build and then deploy over a 2-year period.
This actually supports us in the global business solutions that we are building as well. This will help us also to move out of the temporary service agreements or the TSAs that we have with Unilever. And we are looking at a broader scope. So include not just the usual finance and HR back office stuff, but also in areas of digital services, marketing and many more. And we are building a couple of hubs around the world. We've just signed with the government of Maharashtra, an MOU to set up a big global business services setup in Pune in India. We will set up one in Central Eastern Europe and one in Mexico.
I think the biggest advantage that you get here is apart from the big ERP implementation, if you have a lot of your back-office processes running in one location, the use of hyperautomation, agenting, et cetera, really gives you efficiency at scale. It's something that I've done before. We have recruited Florence Mui, who has done this for 3 large multinationals. So we are really up and running and ready to implement.
Last but not the least is the reinvestment that we are going to make. Two big areas. One is on CapEx. You see here that about 40% will go towards growth. There is the cabinet expansion we talked about, the innovation, but also the capacity expansion, not in terms of new factories, but the debottlenecking that we have to do. The other 40% is on productivity. The savings of EUR 500 million are not going to come for free. So that -- I explained that in detail. And then, of course, you will have a remaining 20%, which goes into quality, compliance and ESG-related expenses.
The other area that we are looking at is our spend on advertising and promotion. And what I'd like to leave with you is 3 things that we are focused on: digitizing, social impact and better activation. So we -- instead of having -- spending a big chunk of the money on producing assets, we need really to have a lot of it in activation. And that line, as we go more and more towards social, is getting blurred with the influencers and others that get used to this.
The first priority in this is not to jump from 12.4% to 13%. The first priority is actually to spend the 12.4% better. And if we need to up that amount, our financial plan and balance sheet give us that flexibility. The other area, of course, is working capital. I've spoken about it a couple of times. The inventory reductions that we are doing, our receivables are actually in a very good place. We hardly have any overdues. So we collect on time. We have good payment terms, which we adhere to. And we work on negative working capital. So as we grow sales, that negative working capital will grow, and that gives us a little benefit into our free cash flow.
So what does this mean for the free cash flow? The biggest contributor is the improvement in profitability. And this is the bridge that we have kind of built to give you a good idea of what are the main drivers. The main driver for closing the profitability gap medium to longer term is the driving of volumes. Yes, there is a certain amount of price inflation, most of it which gets covered by pricing. You heard Gerardo saying that he wants to get into areas like the dollar clubs and the value channels. For that, we have to run the productivity program so that our cost of the product becomes low enough so that we make good margins. So part of it is reinvested. Over a longer period of time, we believe we have the strength in our brands to offset inflation with pricing. So basically, what you get is then the volume mix and overall productivity, which is going to drive the increase in margins.
In this plan, we have for material-related inflation about 2.7% and for nonmaterial related about 3% would be about 2% if you exclude Turkey, Turkey, given the hyperinflationary nature and the fact that it's our second largest business has a big impact on the overall mix. So this happens to the EBITDA. I want to also mention here just for clarity that this is the average annual increase that we are going to drive over the period. Again, you could have years which is a little bit less, year which is a little bit more, but this is the average that we are driving. And as we come to the years, we will give more clarity.
What does this do for cash flow? I think quite a significant step-up. If you look at the average cash flow between '22 and '24, we were around the EUR 6 billion. You see that we will plan to go in '28, '29 between EUR 0.8 billion to EUR 1 billion. That's roughly a 50% step-up. Most of it coming from the improvement in earnings and a very good free cash flow conversion. So cash flow conversion to our net income will be high. What does this do? This higher return, et cetera, actually put us in a starting position of a very good return on invested capital. We are at 23%. A lot of people were surprised by this number. I got a lot of questions, is goodwill included, not included, whatever. Everything is included. The goodwill that we have for brands like Yasso, et cetera, are all included. This is the ROIC. It will have a temporary effect of going down a bit because we will have to acquire the business in India that will add a little bit of goodwill. A couple of other countries, we will also make investments, but we will still be in and around the 20%, which is a fantastic return for our business and among our peer group.
I also want to leave you with a few important points about our business as we exit from Unilever. Our hard currency, soft currency profile is significantly different from Unilever. We have 70% of our business operating in hard currencies. So what Peter showed you earlier as well. Turkey, yes, is hit by inflation, but we have demonstrated the ability in a hyperinflationary situation to price accordingly. So when the local market prices go up, we are able to price and Turkey is about 8% of the remaining 30%.
The second important fact is that more than 90% of our businesses are local for local. So therefore, the discussion on tariff is, let's say, not as relevant for us as a lot of other industries. You look in the U.S., we are above 92% local for local. And then the last one is a lot of interest in how big is cocoa exposure, how big is dairy exposure. You have it all here. 22% of our overall material and packaging cost is cocoa. If you look at that as a percentage of sales, it's about maybe 8%, give or take. So then you have a good idea of what it is and how we manage it and what could be the impact. But be aware also that this is an industry impact. It's not just a Magnum Ice Cream Company impact.
A couple of more things which people are often asking me is about a separation cost. We will spend about EUR 800 million on separation. Most -- more than half of it is on technology. So Mark, who is here, who's our Chief Information Technology Officer, has a lot of money to spend, but he has also a big delivery to give us. We work very closely with him and the team. Important also is that 80% of the separation costs would be incurred by next year, which is -- which also means that our separation will happen at a very rapid pace. We are looking to exit all TSAs by 2027. And we will have restructuring costs in the bandwidth of 75 bps to 80 bps.
Let me also update you on where we stand regarding separation. It's a very complex process around the world, multiple legal entities, factories, et cetera. We are a separate stand-alone legal company operating already from 1st of July. So this is something important to note that it's not something to happen, but we are operating, of course, fully owned by Unilever. Another important part is that we have agreed on a net debt-to-EBITDA leverage ratio, and that is at 2.4, which puts us nicely in the investment-grade rating. We have obtained the credit rating from Moody's. Maybe between the time that I walked on stage and I will walk off, we may get it also from S&P. The lawyers are I wouldn't say arguing, but discussing the last words of the press release, but there, we should be in a good place. I think you've all seen the announcement that Unilever will retain a 20% stake. I think that clearly signals the confidence that Unilever has and the support that they will give us to ensure that this transition is done in the best possible manner.
And most importantly, not only have we signed the TSA agreements, we are actually now already in the month of September, beginning to exit some of the TSA. So the exit plan is pretty rapid, and I will show that to you on the next page. Bulk of the TSA is on IT cost, 60%. And why have we done this? Because we have chosen the most derisked approach to separation. If we had rushed this, there could have been instability in the business. We continue on Unilever systems.
We have worked out a way where the data, et cetera, is fully separated within our control. And over time, we will start the rollouts of our own ERP system. There's 15% in terms of finance and supply chain back office that will transition to us as we ramp up our global business solutions. There's a little bit in real estate, which we share and then 20% in other smaller things like fleet management, et cetera, which we are exiting as we work the new contracts. So this -- you see, again, by end of next year, we would have exited 70% of the TSAs. And that's pretty rapid because for a company which has its day 1 in November this year, within a year, we would have exited 70% of our TSAs.
Let me then take you on to the capital allocation policy. I want to repeat our strategy is based on driving organic growth. And therefore, we have ensured that the financial plan has the right amount of investments we need. We will have a very competitive dividend policy compared to our peer group. We have a payout ratio of 40% to 60%. The first dividends we will pay out for next year in 2027. I heard a few questions by the -- do we have to wait 2 years for dividend? Absolutely not. Since we are part of Unilever for almost all of this year, the dividend for this year for the ice cream business and all of Unilever will be paid by Unilever. And then from next year, as we run the full year, we will start paying dividends. So there is no dividend holiday in the plan.
We do retain the ability of doing bolt-on M&A where we need to. So that's also important. If there are opportunities that come in particular areas that we want to invest, we have the flexibility to do that. And we think that by doing this, we give a good balance between attractive shareholder returns, but also maintaining a solid grade investment rating.
And that brings me to the overall financial framework, which is the growth of the top line of 3% to 5% on an average, the margin expansion, 40 to 60 basis points, strong improvement in free cash flow, a very, very competitive return on invested capital, a strong balance sheet with investment-grade leverage and an effective tax rate of 25% to 27% -- that gives us -- that's also roughly in the range of companies that are doing the kind of business mix that we have.
So what I want to leave you with is that the strategy that you heard all through the day is actually delivering results consistently over now 18-month period. We have a self-help plan that we are working on and also significantly advanced on. The capital allocation policy and the questions that people had now, you see that in terms of a balance sheet, we exit with a very respectable balance sheet in a very cash-generating business and the targets that we have set for ourselves.
So before I move to Q&A, maybe to sum up the day because we've been here for a while and you've heard multiple stories. We play in an attractive market. The market grows 3% to 4% good and attractive returns and the snacking category is very attractive. We have a lot of strengths from the get-go, 160 years of experience and expertise in the company, which is really an invaluable asset, strong brands, world-class capabilities, big part of local manufacturing and a hard currency, soft currency mix that puts us in a very good space. We've also said that the separation is good for both companies. I hope by now, we have made clear why it's an advantage for ice cream. We have the flexibility of tailoring our supply chain and operating model to the cold chain required for ice cream. And we are focusing our investment algorithm on what is needed for ice cream.
And what does that give us? It gives us good growth and profit expansion through self-help measures and then gets us to the targets that we have set for ourselves. Before we go to Q&A, I have 2 points to make. You've seen on your table that there are some questionnaires. Please take a couple of minutes to fill them in because it gives us very valuable feedback in terms of what we can do to make this more rewarding for you and help us improve. There is, of course, a great incentive at the end of it because if you hand it in outside at our registration desk, there's a fantastic goody bag that you get as well. And that goody bag doesn't have ice cream, but you can have ice cream on the way to the goody bag. The second most important thing is you saw on Ronald's slide that 92% of our employees believe in the future of our company that has really improved. I really hope that this group is even better than the 92%. So with that, let me invite Peter on stage. Thank you.
Next Capital Markets Day, we're going to turn it around. Then I will be the calm guy and Abhijit will be the excited guy. And so we can flop this. We're actually -- I must say I feel very privileged. We're actually a really nice team. You always -- when you start a new job, will you have work with a great group of people. We were in the lucky circumstance that we could form a team. It's hard work, but we have a lot of fun as well. Questions and answers?
Yes. Let's go to Q&A.
Warren has his hand up.
It's indeed the same. Put your hand up on the webcast, you can type it in the chat and we'll get it into the room. Thank you, Warren.
Warren Ackerman from Barclays. And 2 from Abhijit. You've guided on EBITDA margin, not EBIT margin. Obviously, you can't put EBITDA in the bank. So just imagining that's due to Turkey, it's due to higher depreciation on CapEx. Can you give us some help on how Turkey can swing the numbers for you? And on the go forward on depreciation and amortization, it looks like 5% is a starting point. What your expectation is for D&A going forward as CapEx goes up? Are you confident basically that you can grow EBIT in hard currency? And why not guide on EBITDA?
And then the second one, on Ronald's presentation, EPS growth is part of the LTIP criteria. Are you able to tell us what the criteria for EPS is on the LTIP in terms of getting the full payout? And would that be a good guide to what you think EPS growth could be for the Magnum Group?
I think that was 3 questions, Warren.
Yes. Let me -- a couple. So I think you answered the first question, right? The reason why we put EBITDA instead of EBIT is that the depreciation element because of inflation accounting in Turkey has an impact either up or down, depends on which way the currency goes. What happens is typically you have to recalculate your investment -- your capital assets in Turkey from the time of inception and redepreciate it. So the reason why we gave EBITDA is that you see operational improvement, and it gives clarity to our organization on the elements that they can handle. So I think that is one.
On the EPS, I think the answer is relatively simple because we still have not gone through our RemCo. Our Board, as you know, is in the form -- still in the stage of being formed. We will make a proposal to our Remuneration Committee. And then as soon as that is finalized, we will have that made public as well. It's just a bit too early now.
Good over there. Anyone have a mic?
Jeremy Fialko, HSBC. Coming back to some of the regional presentations, I know that Peter will be able to give some perspective on this. You talked about getting growth from some of the value retailers doing a little bit more at sort of lower prices. Can you talk about why you think that is a sort of good quality business for you to be kind of going after and how you can avoid getting sort of, let's say, sucked into things becoming very, very, let's say, price dependent 1 or 2 years down the line, whether you think that the moat in those categories at that kind of lower price tiers is good enough. So why you think this is sort of good business to be going after?
It's a really, really interesting question. A couple of years ago, the strategy is we are beauty foods, and we focus only on the premium parts of our portfolio, brands, channels, customers. And it did not work. Everything we gained on mix, we lost in utilization. And when you then don't have a magical god ferry that can wish all these factories away, actually, your profit doesn't improve. Actually, we moved out of dollar and club, amazing channels. In Liquid IV, the business in Costco was above and beyond. We moved out to improve our margin. We are very happy to move in.
We need to fight ourselves back in because once you move out, they don't just open the door, you need to come with really good plans. We talked about that during the presentation. But it is really good for the economics of this business to drive volumes through the pipes in the factory, in the distribution, not only ours, but also our distributors have capacity, more volumes through margins up. So we are very bullish about that, whether that is Aldi Lidl in Europe or whether it's drug or whether it's club or whether it's dollar stores, really important and a shame that we pulled out by choice.
More questions from the room, maybe over there.
Yes. Just on the India, when you take on India, is that going to be treated as just M&A? Or is there some other way that's going to be engineered?
No, it's -- so in India, it's a joint venture or kind of -- there is a public shareholding and Unilever, I think, owns 62.9%. So India is going through a separate demerger process following regulatory approvals. The good news is that most approvals are now in place, including the shareholder approval. I think we got a vote of 99.7%. We just have to follow the process. And then at a certain time when permissions are through and the necessary time lines have been achieved, in Q1 next year, we will have to acquire the 62.9% from Unilever. We'll have to make a matching tender offer at the same price to other shareholders and see what if they offer and then decide. And we have to go -- we could go to a maximum of 75%. So even if more do tender their shares, you would temporarily go up and then have to go back to the 75%. That's how it works.
In the front here. Fulvio.
Thank you for taking another question from me. One of the charts that I thought was interesting, it's not there now, but it was on the private label versus your market share in the last few years. And you also showed one of your main competitors. And what intrigued me was that your share was quite negatively correlated with the performance of private label. It seems that you're more susceptible to private label pressures than your main competitor. Did I read that chart correctly? And if that's the case, why do you think that would be? Because normally, when you look at consumer brands, the premium brands tend to be more protected from private label, but obviously, that chart has proved that theory.
And they are. In '23 -- actually, I talked about building a pricing capability. In '22, this business did not price enough. In '23, we had to compensate not pricing enough in '22, and we sort of doubled up on pricing. And as you can see, you probably have read in the reports, we actually lost more volume than we gained on pricing. And who took that volume? It was especially a European problem. It went straight into private label. And once we started to correct that, and we could correct because there is an insane amount of productivity savings, so partly pricing, productivity saving, it straight came back. It was shot in our own foot, just like pulling out of the Dollar General and Club. Why would you do that?
Yes we have a question there in the back.
Jeff.
Yes, or Jeff.
So 2 questions, if I may. The first one is, are you able to provide any sort of guidance as to the likely ballpark cost of the Indian acquisition next year, just so that can get factored into people's forecasts?
And secondly, just coming back to the point on EBIT margins. I appreciate that Turkey will add volatility and it's impossible to predict. But on average, what would you expect over time would be a reasonable expectation for EBIT margin expansion for the business?
I think it will be largely in line with the EBITDA that we have given. The Turkey thing, and you don't know what is the degree of inflation and for how long, but the impact of that is 10 or 20 bps plus or minus. So it's not that it goes completely the other way. That's number one.
On the India pricing, unfortunately, due to regulatory reasons, there is a set pattern, and we can only disclose it at a particular time when we have to disclose it also to shareholders in India. So unfortunately, I'm a bit tied up there from a legal perspective. But we have that completely funded. So if you look at our overall funding plan and you've seen the report of Moody's already out, it's all in the numbers there. So there is no uncertainty around the India acquisition.
Good. Then the gentleman in the back, please.
Edward Lewis from Rothschild & Co Redburn. I guess just a couple of comments around the Unilever side of things in terms of your Unilever relationship. How much did the changes that were put in place, I guess, in 2022 at Unilever, where Ice Cream was sort of put out as a separate business group? How much has that sort of helped and the advantage that gave? And then what would you -- what are you going to miss from not being part of Unilever?
Good question. I think Unilever has evolved tremendously over the years. Alan started with change. And now obviously, Fernando is really trying to get Unilever to the next level. I think there's more category focus started, but Ice Cream was just at the very, very beginning. And because Ice Cream is so different from the rest, the benefit of separation is really much larger than the specialization in the other categories, but also in the other categories, dedicated supply chains, dedicated sales force. It's a very different Unilever than the Unilever 2 years ago. But I shouldn't comment on Unilever.
For us, the separation, as I showed, is an unbelievable game changer because we're in a specific industry. We have a job to be done. We need to step up profitability seriously. We need to step up growth, and we could create the talent, the structures, the strategies with a single-minded focus on delivering on these jobs.
And fully supported by the Unilever Board as well.
Yes. Actually, we're not in -- it's different than margarine or tea where it's sold and basically the buyer sort of need to sort it out. We have been working with Unilever, and I must say, very collaboratively on the separation for the last 18 months, and they're still our friends, friends at a distance, but they're still our friends.
David?
So I'm going to do 2 as well. A few years ago, Halo in the U.S. caused a few problems. And the market structure you talk about, it feels like there's good strong local regional players that can come in and do stuff. So question one, is that a fair comment that, that is a risk more here than anywhere else?
Secondly -- it will 3 questions actually. Secondly, does the way you operate now mean that is less of a risk than it would have been under Unilever? And I guess -- and the third piece was you mentioned Japan as a market you hadn't entered. I mean have you looked at that kind of entry and then the question being, is it tough to get into new markets? Or is that something that you'll now be doing more of because you are agile, focused and you'll do it when Unilever didn't do it?
Okay. A couple of questions. Insurgence, there will always, luckily in this world, be people with amazing ideas who have business success. In ice cream, given the investments you need to make in both the supply chain as well as sales and distribution, scaling up is very difficult. In the end, Halo Top did not make it. To be honest, the products were not good enough. And so what happened? They got bought by Welsh. So that's the pattern. It is an industry structure that favors consolidation. And there are 2 large global players.
On your second question on Japan and Korea, I did a lot of work in Japan and Korea. The trade structure is dominated by the convenience stores. And when you look at the profit pools of the industry, a too large part of industry profit goes to basically the channel. That's why I find it less successful. I tried actually together with Ben, we were in Japan, opening Ben & Jerry stores. We didn't really make it. But now I have a very, very good Singaporean Asian lead who has all kinds of creative ideas. But we still have [ Shu ] and I hope she finds something really creative and good and profitable and whatever. But when you look at our growth opportunities, we have massive growth opportunities in our existing businesses, whether that's the U.S. or whether that is India.
I personally put -- we put a lot of our time and effort in building up a really good business in India. I ran one of the best consumer goods businesses in India, which is the home care business in India. And now we inherited a struggling business. We put our best -- one of our best operators, Toloy on it to build it. The 2 of us are involved. For me, that is lower-hanging fruit than going to Korea.
Maybe that's a nice bridge to one of the questions that we got on the webcast. It's about China. And it says, could you elaborate on the transformation of China? Is the business well positioned for the future?
We have an amazing business in China. I worked in China for 6 years, some of the most fun and interesting working period in my life. Actually, we have -- in normal -- in most businesses, we have a tiered portfolio and quite a broad portfolio. There was already a very strong local ice cream industry with Yili and Mengniu, and these are outstanding companies. These are really, really good companies who basically had a mass and mid-tier portfolio, and we decided to be more premium. Magnum, Cornetto are unbelievable power brands.
And in our go-to-market, more regionally focused, more convenience store, more e-commerce. One of the reasons Wai-Fung got this job because she actually did the makeover of Unilever China sales from offline to online. This is the focus of the business. We had -- in '23 and '24, the business was wobbling a bit. We basically put a new boss in, changed the team, changed the strategy, changed the portfolio, changed the distributor margin structure. And I'm very happy that we are humming again. We should hum a bit faster, Wai-Fung, but we are humming again. And it's actually a nicely profitable business in the first half growing double digit.
It's great to be in China because China is by far the most competitive ice cream market in the world. It's the most competitive market in many areas. And we, over a 20-year period, have proven that we can compete in China. And the products, you tasted the 7-layer stick is an improvement on a Yili product. We are now rolling it out to the rest of the world, and it's flying off the shelf.
So I think increasingly, China will also become a source of innovation. I go there once or twice a year. Next year, I promise Wai-Fung, I will live there for the whole month of May. You're amazed by the innovation power of China. And it's the way they digitize sales, the way they digitize their factories, the robotics, but also marketing execution. China is an amazing market for ice cream -- not only for cars, also for ice cream.
So some more hands here in the front.
My name is [ Niko. ] I just was wondering if you could help me with the free cash flow for FY '26 and '27. I guess I should take the base of the average free cash flow. And then those cash costs, I imagine they're 100% cash or the costs are cash.
Largely, yes.
And so with the Hindustan acquisition, these one-off costs, the dividends, does that mean that your balance sheet actually levers up? And also, can you disclose the lease component? Is there a heavy component of leases here?
Yes, there is. And I can -- sorry, I can disclose it, but it has to happen with the prospectus. That's just legally. So that will come to you before the date of the listing. Your first question was, sorry, on?
Free cash flow.
Yes. No, no, no, that's not the plan. So if you look at the free cash flow, the India acquisition is not part of free cash flow, right? That's just part of the financing. So that doesn't come in. But we do have the one-off costs, which, therefore, you started with the average of the past and you take down the one-off cost to set it up, you take the additional CapEx and then you're pretty much there. So it will be a bit of a dip in the first couple of years given the separation cost that we have to incur, and then we will go up.
Good. More questions over there.
Tom Sykes from Deutsche. Just on your out-of-home business, I think you said you've got about 4 million square meters. It's whatever, 40% of your business. So it's like EUR 850 or something per square meter, which doesn't sound very much. What's the sort of spread of that, please? And where can you actually push that to? Because why should I as a retailer allocate space to you if you're going to generate that per square meter when I could maybe generate more by allocating to different categories, please?
And maybe related to that and Warren's question was just do you expect the out-of-home business to grow more quickly than the rest of the group because it's obviously depreciation to sales along with your CapEx is at a higher rate than the group as a whole at the moment?
Yes. So I think we believe when we have the right portfolio for the right outlets with the right assets, that this is a value creation opportunity for retailers. Interestingly, ice cream, you don't sell every time you sell ice cream. You sell the ice cream business system. And at the end of the year, they look and say, okay, how much ice cream did we sell? How much margin did we make? How much money did I spend on electricity? That's basically it. And for most retailers, this is a very -- still a very good game.
It's actually more than just placing cabinets. Actually, just placing cabinets. I was in China a long time ago, and there was a period that we placed zillions of cabinets. And in the end, they were full with chickens. So you don't want to do that. You want -- you need a system. And I hope that, that you saw what we are now trying to do in the digitalization of the whole cabinet system, which allows us to look very granular outlet by outlet where is it working, where is it not working. I believe it's still a big opportunity to extend distribution, especially in places like India. I think we will end up with a very serious amount of extra cabinets in India, many D&E countries.
I think the opportunities for the U.S. and Europe is different selling systems. I really like this fending idea because it's just very difficult to find outlets where there is a man who is actually willing to do the transactional stuff. They have disappeared, but there's still a lot of space for actually making ice cream available. The return on cabinets is basically 2 to 3 years, basically on the location. So we are not constraining anything, but we want people to put a proper system in place. It's not like this is sort of cabinets for free bonanza. You have a system, you can show us the opportunity. You have a framework around it, capital, no constraint.
And there's a lot of technology that goes in terms of the choice of where we want to put cabinets. Through mobile phone data and all of the rest, we can really see the hotspots of where there is a population that wants ice cream, but we don't have cabinets. And based on that, we do replacement plans.
It is -- we had a real competitive challenge in China for a couple of years because Unilever as a business believed that actually these cabinets was too much capital, too complex. There was Yili, Mengniu came into Indonesia, and they went to many outlets where we said, too marginal, too marginal, we don't want it. And all of a sudden, they had 40% market share in out-of-home, and now we need to compete them out again. When we would have been a little bit more logic in our capital allocation choices, we would have basically closed all the gaps ourselves. And you have the space. It's actually quite amazing. When you go to all these places, and it's just you have your 2-meter, 1-meter shelf space, it's yours. When your throughput is not good, something else might end up, but never a lot, and you control it. how many businesses have it? Yes, Coke and Pepsi, they have their chillers. But it's an enormous asset. When you look at Mondelez in India, they start putting chillers in their stores because it's a very good way to secure shelf space.
Any more questions from the room? Last questions also looking at the time.
The ice cream lover has a question.
Indeed. Well, sorry, it's going to be not a very romantic question, but it's about costs. So you had a lot of -- I mean, the savings this year is quite elevated, and then you have unprecedented costs in terms of raw mat and FX. So is that continuing in the second half of the year? And does that mean we have a bit of a benefit of your savings that kick in next year? So basically trying to understand the curve in terms of margin expansion? And can we as well understand how big are the TSA?
How big in the sense of absolute amount?
Yes.
Yes, that's again something that is a piece of information that is between us and Unilever. We unfortunately cannot put that in the public space. But we will -- like I said, most important for the TSAs is to move out as quickly as possible. And there, we have a very aggressive plan to move out.
Regarding the cost savings, the biggest piece of the cost savings are this year and next year. You would have seen that in the chart that we have given. This year, we were unfortunately impacted big time by the raw material price.
Especially in the first half.
So the second half, we kind of lapped that, but the first half was incredibly big. And the fact that it didn't set us back more than 40 basis points just tells you that the rest of the operational plan is working extremely well. And we -- from the prices that we see now, we don't expect that level of hit next year also from the information that we have in terms of weather, crop preparation, et cetera. We don't believe that we will have a hit of that size next year.
One last from Vika. Do we have a mic?
I will be very, very short. You said that you don't see a reason why you could not reach profitability level of one of the core competitors. If I'm not mistaken, it was 14.7% last year. Structurally, it's slightly different businesses. They have exposure to private label, slightly different geographical exposure and a different share of licensing. Is there anything which is structurally different apart from execution, et cetera, which we should keep in mind when we think about it directionally?
Maybe we give you 2 different angles to it. One is simply the footprint, right? You saw our footprint. We are -- in the U.S., we are the #1. And in terms of profitability, you can see publicly available information, we are ahead. So that's a tick. If you look at Europe, we have doubled the market share, but they have then a private label. So you see that overall, in terms of sales, similar levels, but profitability for them is significantly elevated, and that's the gap we have to close.
I think the one thing I'd like you to take away is the rest of the world or AMEA as we call it. We have -- and Wai-Fung mentioned it a few times, it's the fastest-growing and most profitable business and our biggest competitor does not have that footprint. So fundamentally, from a footprint perspective, if we close the gap in Europe, there is no reason over the longer term why we should not be a structurally more profitable business.
Actually, we should be more profitable.
If there are no more questions from the room, I think we should give the floor to Peter for a wrap-up because ice creams and drinks are waiting for us.
18 months ago, Ian and Hein asked me, Peter, would you be interested to do so? And I said, I'm not really sure. It's not a really good business. I like my home care stuff. It's in momentum. But I took a month to look at the opportunity. I had some help of some friendly consultants who gave me a freebie. And it's actually much better than I thought 18 months ago. You don't often get a business with really good assets in a really good market that somehow is not gelling. And it was not gelling because the integration, operational integration with Unilever didn't really work, not in sales, not in the supply chain. And there was so much money on the table in the first analysis, in our analysis that we do at this moment in time.
And my dream was twofold. A, somebody needs to take this money off the table. It better be me. I put on my activist head and said, what would an activist do to unlock value in this business, and we created a plan and we shared the plan with you. Not all our ambition, but the plan. The second thing I said to myself, I'm in this business now for a really long time in consumer goods. What is the sort of business where a 24-year-old Peter or Abhijit would love to work. Great people, entrepreneurial, growth-obsessed, creative, tech forward and a business with really decent values because we come from a business with really decent values. We're putting this together. I feel very privileged to work with an amazing group of people.
And actually, everything we said that will come out is coming out. I'm going to put a large part of the Kulve and family wealth. It's not that much, but it's decent money. I'm going to put in this business because I don't see a better opportunity to make my own -- put my own money in because I really trust that we and the team can get it out. I hope that we also created the picture for an interesting investment opportunity for you guys. We really did our best to show as much as possible. And over the coming period, we will have more time to engage and you'll get all our time for whatever questions that you have. I first would like to thank my team. We're 18 months in.
We have a lot of fun, but it's also really hard work. Thank you for putting this all together, Michèle, in the first place. And then I have to thank you because you are here with this huge group. It's a huge commitment. Some people have flown in from far. And only for ice cream, you don't have to do that. So thank you for being with us. Thank you for listening to us. Thank you for all the constructive questions and wish you a safe journey back, and stay in touch. Thank you.
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Unilever — Analyst/Investor Day - Unilever PLC
Unilever — Analyst/Investor Day - Unilever PLC
Magnum (Unilever‑Demerger) präsentiert ein fokussiertes Wachstumskonzept: 3–5% organisches Wachstum, EUR 500 Mio. Produktivitätsprogramm.
🎯 Kernbotschaft
- Fokus: Als eigenständige Eiscreme‑Firma soll gezielt Wachstum und Profitabilität gehoben werden; Trennung von Unilever erlaubt maßgeschneiderte Sales‑, Supply‑ und Tech‑Modelle.
- Ambition: Marktanteile und Volumen vor Preishebel; Premium‑ und Occasion‑getriebene Innovationen plus Verfügbarkeit (Freezer/Cabinets) als Wachstumstreiber.
🎯 Strategische Highlights
- Wachstum: Medium‑term Ziel 3–5% p.a., getrieben durch Innovationen (Bonbons, Yasso‑Rollout), Digital‑Demand‑Generation und Ausbau von Away‑from‑Home sowie e‑commerce.
- Produktivität: EUR 500 Mio. Einsparziel bis 2028; EUR 70 Mio. in 2024 realisiert, ~EUR 150 Mio. kumuliert bis H1‑2025; Hebel: Netzwerkoptimierung, Debottlenecking, geringere Ausschussraten.
- Digital & Cabinets: 3 Mio. Freezer (4 Mio. m²), Ziel: digitale Flotte (präventive Wartung, Predictive Replenishment) + Vending für neue Verfügbarkeitsmomente.
🆕 Neue Informationen
- Demerger: Rechtliche Abspaltung läuft, Listing geplant für Mitte November; Unilever behält 20%.
- Finanzen: Trennungskosten ~EUR 800 Mio. (hauptsächlich IT); Netto‑Verschuldungsziel: Net Debt/EBITDA ~2,4; Dividendenspanne 40–60% (ab 2027).
- Risiken & H1‑Headwind: H1‑2025 Belastung ~340 bp durch Rohstoffe/FX; Management hat Preis‑ und Hedge‑Maßnahmen sowie Produktivitätszugänge zur Neutralisierung.
❓ Fragen der Analysten
- Ben & Jerry's: Nachfrage nach „Release“ offen – Management: Marke ist integrierter Teil des Portfolios, Geschäft nicht zum Verkauf.
- Private Label & Preis: Diskussion um Volumenverlust nach Preiserhöhungen; Rückkehr in Dollar/Club/Value‑Kanäle geplant mit kostenseitiger Absicherung.
- Separation & TSAs: Umfangreiche Transitions‑Services (IT‑dominant); Exit‑Plan: ~70% der TSAs bis Ende 2026/2027 beendet; Anleger fragen nach Einmalaufwand und Timing.
⚡ Bottom Line
- Fazit: Anleger bekommen ein klares, messbares Transformationsprogramm: Wachstum via Occasion/Innovation + EUR 500 Mio. Produktivität. Erste Ergebnisse sichtbar, Hauptrisiken bleiben Rohstoffzyklen, Türkei‑Exposure und Execution‑Risiko bei Rollout/Separation.
Unilever — Barclays 18th Annual Global Consumer Staples Conference 2025
1. Question Answer
The format today is Fernando is going to do a set this presentation for about 30 minutes. And then I've got a few questions for him for 10 minutes, 10, 15 minutes or 10 minutes. And then there's going to be a break out next door, which you can join. I'm going to be here because I'm doing Nestle back to back. So that's the way it's going to work. So Fernando, why don't you take the stage, and we'll go from there.
Good. Thank you, Warren, and thank you, Barclays, for having me here today, and good morning, everyone. It's a real pleasure to be with you. I have been the CEO of Unilever since March this year, before that, the CFO of the company, before that, President of Unilever and many, many other executive roles in the company. I will try in the next 25 minutes or so to really give you 5 fundamental chapters of presentation. One is for the American investors that have not followed Unilever so closely, give you a brief snapshot of what Unilever is today.
Then assure you that the fundamental organizational and portfolio changes we have embarked ourselves in the last 2 years are largely complete and are fundamentally behind us. Then be clear about what are my belief system in order to accelerate performance and what are the clear priorities in terms of geographies, channels, categories and segments in which Unilever will play.
I will try to show you also how we are really making Unilever a marketing and sales machine, how we are driving desires at scale as a fundamental mantra to elevate our brands and how we are really executing with rigor in every single geography. And finally, give you fundamentally glimpse in what you can expect from Unilever in '25 and beyond.
We made a significant organizational change in 2022 after more than 100 years running the company on a geographical basis. We moved into a category-led organization at a global level. We set up the company in 5 business groups. Our revenue is EUR 61 billion at 24 numbers. Beauty & Wellbeing, Personal Care, Home Care and Foods, all very sizable business between EUR 12 billion and EUR 14 billion and a fifth business group in Ice cream of EUR 8.3 billion that, as you know, we are separating by November this year.
These 5 business groups are led by a business group President. They have full P&L accountability, end-to-end accountability. They own 93% of the lines of investment and cost in their P&L. We run these business groups with 2 to 3 verticals in each of them. We operate 13 verticals in the company nowadays. This is the company that we have today. We have strong financials in 2024. We delivered EUR 11 billion profit, 18.4% underlying operating margin. We delivered EUR 7 billion cash.
Our cash conversion has been very consistent in the last 5 years or so around 100%. Of this EUR 7 billion cash, we returned to shareholders EUR 5.8 billion, $4.3 billion in dividends, $1.5 billion in share buybacks. And we have one of the best return on invested capital in the sector at 18.1%. So strong financials and a strong competitive position.
We have 80% of our revenue in leading positions in the geographies and categories where we operate. But I know also that Unilever has been an inconsistent performer. We know what are the gaps we have had, particularly since the Kraft Heinz bid in 2017. Time flies and things change a lot, as you know. But that really derailed Unilever a lot. We lost our focus in volume growth.
We put -- we set up a margin guidance that really put the company very, very tight. But there are many other issues in the company that we are addressing fast, a very complex organization from '19 -- from 2005 to 2021, we run a very heavy matrix organization, very, very complex with the profit in the countries, but a very bloated organization in the center running category strategy, brands, innovation.
We have been consistent in defining volume growth as our fundamental metric. I think very, very differently. I believe that what gives relevance to a company is to grow volume every single year. We have been very inconsistent in our investment behind our brands. We have used the BMI line as an adjustment to ensure earnings growth. And we have had a very inconsistent performance culture. Some pockets of excellence. I grew up in one of them, our Argentinian company, our Latin American business; India, many other companies in Unilever, but also many pockets of mediocrity in the company. So we recognize that. We know that this has to change, and we have made significant interventions in the company to really change this.
What we have changed? We have announced the separation of Ice Cream in March last year. It will complete by November this year. Ice cream is a very good business. We have 5 of the 10 global brands, of the 10 biggest global brands, but it's a business with very different features to the rest of Unilever; high capital intensity, seasonality, complete different channel structure, et cetera. So we have now focused our portfolio in 4 business groups that are very complementary in terms of the R&D capabilities, technology, manufacturing, logistics channels in which we operate.
So it's a more focused portfolio. The separation of Ice Cream has a significant impact in some of our financials. Our gross margin will go close to 47%. We have an expansion in our [indiscernible] and in our return on invested capital of around 100 basis points of each. So the business that remains is very, very attractive. We have also decided to focus our portfolio in 30 Power Brands. I tend to say that one of the fundamental strategic issues of Unilever is that it's not truly a global company, it's a federation of local and regional brands, and we are changing that.
We used to operate with 400 brands. I'm sure Warren has that number in his mind. By the end of 2024, we have 200, but 30 Power Brands concentrate 75% of our revenue. They are accretive in volume growth. We delivered 3.8% volume growth last year in these 30 Power Brands. And we have chosen these brands because they are the brands in which we believe we can scale them regionally, globally. We can allocate our best technology because there is a space for premiumization in all of them. And this is where we are putting all our focus for growth.
We have also made some significant interventions in how we organize ourselves at the country level. The top 24 markets of Unilever are now run by the business groups by each of the pillars, because these are businesses with enough critical mass to separate our organization. And because we believe that in these biggest markets to compete with pure plays like the ones we compete in Beauty or in Foods or in Home Care or in personal care, we need a significant level of specialization.
We need specific capabilities and skills in order to compete with these guys. In market '25 onwards, in the other 165 markets in which we operate, we will continue operating the company at the One Unilever level. And that's fundamentally to ensure that we really get the benefit of scale, efficiency and productivity, but with a very significant difference. In these 160 markets, in 65 markets, we will support only 8 brands. And these are 8 of our 30 Power Brands, 5 in Beauty & Personal Care, 2 in Home Care, 1 in Foods. Not a single penny will go for specific local brands in these smaller markets.
My ambition is to make these one Unilever markets at least the contribution of Power Brands 90% in a relatively short period of time.
We have also made significant interventions. I'm talking to many of you in a very non-Unilever way in terms of our organization, in terms of accountability. In 18 months, we have reduced in reality 18% our white-collar workforce with the latest number we have. We have announced that we were going to deliver EUR 800 million savings by the end of 2026. By the end of this year, we are already in EUR 650 million cumulative savings. And importantly, we have absolute accountability now in the company, 4 business group presidents, 44 P&L units. I have their names, I have their phones. I know who they are. Nobody can hide.
results are starting to show. In 2024, we delivered our highest volume growth in a decade. We delivered our highest gross margin in a decade, and we invested the percentage of turnover highest in a decade. So 2.9% volume growth, 45% gross margin, more than 15% investment in brand and marketing investment and an increase in the last 5 years of 33% in our marketing budgets. And it shows we were top 3 in our peer group when it comes to volume growth, both in '24 and in the first half this year.
And I speak volume, I don't speak number. Pricing is fundamental to compensate inflation, but we are very, very happy with the development that we have had in volume in a context of very difficult market conditions. Let me now go into how we will -- particularly what am I doing personally in instilling a plane to win culture and ultra-competitive winning culture in Unilever. And what are we doing to really ensure that the portfolio we operate has more tailwinds than headwinds.
First of all, it's about speed in decision-making and decisiveness in decision-making. We have taken big decisions and we are taking decisions with 70% certainty fast because 90%, 100% certainty, you are late; late in consumer goods is a very bad word. We are building a new marketing philosophy built around 2 fundamental concepts, desire at scale to elevate the aspirationality of our brands and market making because the only way in FMCG to ensure consistent share gain is to create markets, to create formats, to create segments and get a disproportionate share of the new segments that emerge.
We are execution -- we are ensuring ruthless execution everywhere in every market. We have codified what are the metrics we will measure; all our operators, these 44 guys in the markets know what they have to deliver. We are fed up with the mediocrity we have in some places, we are attacking that fast. We are ensuring accountability, as I mentioned before, and we have a new breed of leadership. The Board of Unilever is different. The leadership executive of Unilever and the first CEO of Unilever coming from emerging markets, there is a clear blend of culture in new leadership team, and there is a significant influx of non-Unilever born and bred people into the leadership of the company.
In terms of talent, we are now assessing our top 200 leaders with conferring one by one, ensuring the benchmarking with the market. Are they good enough? Are they at the level that Unilever deserve? Yes or not. We expect 25% refreshing from that. We are fast tracking emerging starts. We are bringing new people from the market. We have changed significantly the incentive system. We have increased the range of incentive for performance now from 0 to 200. But also very important, our long-term incentive plan now is fundamentally hard currency incentive system. That's very different to what Unilever used to have in the past.
I have 7 clear priorities: more Beauty, more Well-being, more personal care, more premium, more e-commerce, more U.S., more India. And our money is going following these priorities. You can like it, you cannot like it, but we are very clear about what we want to do. These are the priorities we have in terms of our categories, our segments, our channels and our geographies.
There is a fundamental transformation in the Unilever portfolio. Beauty and Personal Care now are 51% of our revenue, and our ambition is to make it 2/3 of our revenue in the midterm. You can see there the significant reduction of exposure to Foods and Refreshment that the company has achieved in the last 10 years. We're increasing our exposure to premium. We have a portfolio with probably an excess of exposure to mainstream position and to value position. It's very clear what we are doing. We are acquiring premium, we are divesting value. And this is changing the portfolio of Unilever, and we are fundamentally innovating in the premium segment to progressively increase our exposure to premium because the profit pool of our categories is shifting up in every single one of them.
We are making U.S. and India our centers of gravity going forward. After the separation of Ice Cream, U.S. and India will be 32% of our revenue. In reality, 35% of the latest acquisitions that we have done, 21% in U.S., 14% in India. And U.S. is very, very important for us. Historically, our U.S. business has been a receiver of innovation for Unilever. Now we were U.S. for U.S. and U.S. for the globe.
That's a fundamental change in our strategy. And you can see the evolution of our portfolio in the U.S., 76% of our revenue now in Beauty, Wellbeing and Personal Care through a combination of significant bolt-on acquisitions, significant disposal, particularly in the value segment and a significant growth of our -- significant organic growth of our premium brands LA in the market. And results speak by themselves.
We have now 4 consecutive quarters of volume growth, above 4% in U.S. We believe we are building the company with the fastest growth footprint in the U.S. in the sector. We are the #7 company in terms of size, but I'm absolutely convinced we are building a structural fast-growing volume business in the U.S. and customers are starting to see that. What you see in the right of the chart is a result of what is called Advantage survey. This is 130 retailers giving general scoring, hundreds of companies in the U.S. We were #8 in the last few years. We jump to #2 this year, #1 in Personal Care, #3 in Beauty, #1 in Foods. So it's a very, very significant way in how the customers are seeing us.
They measure us in vision, partnership, execution, and these are the results that we are seeing. This is a fundamental change in Unilever.
India is the other anchor of our business. We have incredible positions in India. And we believe that India will be for Unilever, what China has been for some of our competitors in the last decade. This is the only large exponential volume growth opportunity in the globe. And we have incredible positions, more than 50% share in hair care, in skin care, in functional Food, in dish wash, 45% share in laundry, 37% share in skin cleansing. In all these categories, we are 2% to 4% our closer competitor. We have been growing at 4%, but our ambition is higher than that.
The GDP real growth in India should be a good proxy of our volume growth in the future. That's our ambition. We have made decisive changes in terms of leadership there. the leader of the business now, has been my Chief Marketing Officer in Beauty. We are very, very confident that with the changes also in the economy of India, I believe that there are some significant stimulus going there. This should be one key growth driver for Unilever in the future.
We know also that the portfolio that brought us to this position in India is not the portfolio that will propel us into the future. And that's the reason that we are acquiring new businesses in India, businesses that are in super growth stage. These are 2 recent acquisitions in India, Minimalist in skin care, OZiva in BMS, these 2 business together will be around EUR 100 million by the end of this year and growing, I will not tell you double digit. It's just much more than that.
We know also that we need to digitize dramatically our distribution system. We reached EUR 9 million -- 9 million stores in India, 3 million stores directly. We are digitizing. We have the best digital platform for traditional trade coverage in India, and we believe this is a very significant competitive advantage for us.
Let me now move in how we are transforming Unilever into a real marketing and sales machine. And there are 2 fundamental concepts, 2 fundamental mantras that we are establishing in the company. One is what we call desire at scale. The second is what we call perfect stores offline and online. Desire at scale is anchoring what we call the development of SASE brands. And SASE, of course, means bold disruptive, but in this case, it's an acronym for 5 features that we believe are fundamental to guide our product development strategy and our models of reach and engagement. S of Science for superior functionality, A, of premium Aesthetics, S of Sensorial experiences, S of say by others, very, very, very important.
We really believe that the brands of the future are the ones that will be recommended by peers and while for young spirited brands that remain contemporary. And this is what's guiding both innovation and the models of reach and persuasion. I will show you a video of 1 minute only that encapsulate this idea.
[Presentation]
We have a repeatable model, we call it the 4 Vs Variety of creators, Vitality of content, Velocity of posting and Validity of content and we are applying this in every single brand everywhere. And Dove and Vaseline are excellent examples of that. Dove is our biggest brand. It's a EUR 7 billion revenue brand. It has been growing last year, 8% in volume, this year, close to 5% in volume. And probably the most impressive one is Vaseline. Vaseline is a 155 years old brand. It was sleeping for many, many years. In the last 3 years, we have added EUR 4 million into this brand. 10% volume growth in '24, 11% volume growth this year in volume in a very, very significant historical legacy brand.
We could have not done this without the capabilities and skills that we acquired in Prestige Beauty and in Well-being. So the acquisitions that we have done of Liquid I.V., Nutrafol, Paula Choice, Tatcha, Hourglass brought a set of capabilities that are very unique, and we are deploying in our core business, and our core business is starting to respond. Of course, we have issues. Of course, we have many brands in which we need to fix issues. But these are clear examples of where we want to take the vast majority of our portfolio.
Let me go into execution and fundamentally how to deliver strategy only exist in the markets. Everything starts with a very clear and granular model to really assess how our brands perform in every geography against competition. We have developed a proprietary model based on public information in proprietary data of Unilever. We call it unmissable brand superiority framework. 23 metrics around the 6 Ps that we measure with absolute clarity, understanding what is the weightage of each of these metrics in any particular geography, brand, sale metric. And this is what guides how we operate in every market.
And of course, this has significant implications when it comes to promotion, place, pricing in execution in the markets. We have now defined 9 very clear metrics for off-line execution, 11 metrics for online execution from price point, relative pricing, share of shelf, share of promotion, location in primary shelf, adjacency in secondary shelf, call to action of every brand in each store or in online ratings and reviews, the of quality the content. If I can't remember this by memory, imagine my people in the ground.
This is what guides every single conversation I have when my people go -- when I go to every single market in Unilever. We also are building 3 fundamental hubs for what we believe is the strong expansion that we will have in e-commerce. We have already 20% of our business in e-commerce, when you go to [indiscernible] , it's already 30%. But we are making U.S. the hub for Amazon development. We are making China the hub for TikTok Shop development, and we are making India the hub for quick commerce development.
We are learning in these markets and rolling out quickly. I'm a great admirer also of what some beverages company have done in terms of events and activations. And in a context of media fragmentation, this is more important than ever. And we are doing it. We are doing with Liquid I.V. in Lollapalooza. We are doing with the World Cup next year for Beauty and Personal Care.
We are doing good with home care or we are doing it with NBA, helping mayonnaise booming in Brazil, for example. So events and activation, a very important part of our strategy. And also, we really believe that in-store theater, in-store visibility in physical and online stores is more important than ever. In a context of media fragmentation, how we execute in store is more important than ever. You have here images of Hellmann's in Brazil, Persil Wonder Wash in U.K. K18 in Sephora and every brand doing exactly the same.
We are expanding our investing in visibility big time. We believe this is a key, key capability and skill that we have to continue developing in the company. So what can you expect from Unilever, and I'm finishing in a couple of minutes. We will deliver what we promised for this year. We will deliver between 3% and 5% in our USG. We expect to deliver an underlying operating margin of at least 18.9%. We delivered 19.3% in the first half of the year. And we expect for the remaining company an acceleration of our volume performance in the second half of the year with quarter 4 even higher than quarter 3.
We will treat Ice Cream as a discontinued operations from quarter 4 onwards, and we expect to close the separation of Ice Cream sometime in November. We have absolute clarity about the model that we need to be -- to be top 30 SR in the sector. We need to deliver consistently 2-plus percent volume growth. We need to deliver a modest margin improvement based on a consistent gross margin expansion.
We consider gross margin expansion, the fundamental financial by one of our plan, and we will be ruthless on that. We have 4 fundamental levers for that; volume growth, mix development, significant interventions in the procurement of some key materials in the value chain of some key materials and a ruthless discipline in our control cost management. If we do that, we believe that we can deliver profit growth in hard currency consistently at the level of the best companies in the sector.
With that, let me summarize -- you can expect that we will go for more Beauty, more Wellbeing, more Personal Care. We will disproportionately invest behind U.S. and India. We will play to win, and we will do it making desire at scale the core of our strategy. And we will build a culture in which playing to win is really recognized with very, very strong incentives for our leadership and ensure that Unilever is never again an insular company. It's a company that is open to the world, that is open for talent coming from outside. And with that, we believe that we have a very optimistic future. Thank you very much.
So here we are again, Fernando, fireside chat. So thank you for that. I want to pick up on the U.S. because obviously your big claim to be the fastest-growing or the aspiration to be the fastest-growing U.S. CPG company. Do you think you can still outperform when the comps get much tougher? And how are you performing with big retailers that are winning like Walmart and Amazon? And then where you're not winning in the U.S., where you've got issues like U.S. hair care, some brands in Prestige like Dermalogica, Polish Choice, what are you doing to fix those?
Yes. Our portfolio in the U.S. has been radically transformed. And I believe the exposure to Beauty and Personal Care and to Well-being is very significant now. We believe that we have a distinct portfolio with very significant exposure to e-commerce also. So can we continue growing 4% volume consistently across time? I don't know. But do I believe that the 3% volume consistently can be delivered? Yes, I believe. Also, we have put some of our best talent in the U.S. and we have some of our best brands here. We have 45% share in Hellmann's. We have 45% share in the Deodorants.
We have an incredibly strong Dove. So we believe that our portfolio has a strength. Of course, we have some, what I call, speedboats here, Liquid I.V., Nutrafol, some of these brands growing double digit very, very strongly. So we are very confident in the portfolio that we have built, and we are very confident in the capabilities that we are building in the country. Probably of this presentation, one of the most important charts is the one that is how customers are scoring us in U.S. relative to peers. This is a significant improvement in the perception that customers have about Unilever.
We are growing very fast with Walmart. We are growing close to 20% with Amazon in the U.S. We have not seen any destocking. Everybody is talking about destocking. Really, I have not seen anything. I have tried to find it, but really, I have not found destocking here.
And we are confident that we have built the portfolio. And what is very important is I will not deploy a single penny in M&A outside U.S. and outside India. And the role of U.S. is very, very important because I feel U.S. is the only market that offers both local critical mass to scale brands very, very rapidly, but also it gives you a help for the rollout of international brands. And I believe strategically for Unilever in a digital world without borders, having a set of powerful global brands born and with the scale in the U.S. is very, very important.
In terms of the second half of the year, Fernando, I think you did 3.8% in the second quarter. Can you talk a little bit about the -- your confidence about the acceleration in the second half versus the second quarter? Do you think Q4 will be stronger than Q3? Will it be even in the back half? And then maybe the big geographies, Indonesia, China and LatAm are the 3 big swing factors for the back half. Can you maybe touch on those?
Yes. Well, we will treat Ice Cream as a discontinued operations in the quarter 4, so probably it's better to refer to the remaining company. I see acceleration of our volume in the second half versus the first half, and I see a quarter 4 that is better than the quarter 3. So I'm very confident that, that will happen.
I feel in Indonesia, we have fixed the fundamentals of the business. I don't believe that we have fixed the long-standing issues. We have a very strong local competitor. They are operating usually at 20% discount. So you have to justify a 25% premium all the time, and that requires a quality of innovation that I believe we have not had in the past, but we are improving, and we have seen -- since February this year, we have seen our run rates improving consistently in Indonesia.
In China, there is a big channel shift, as you know. I spent 1 week recently there. I feel that quarter 4 in particularly, we will start to see significant progress in China. Part of that is comparator, but also we are putting some -- we have made significant changes in the distribution system, but also we are putting some particular changes in how we run some of our brands, particularly the 3 key brands we have there that are Clear, Lux and Vaseline.
LatAm, we are having a relatively difficult time, and I believe for the rest of the year, it will be tough. There is a macro context there. Mexico has been seriously affected by the uncertainty on tariffs. Brazil now has been -- the famous 50% tariffs is affecting a bit the economy, but also we have scored some own goals, and I need to recognize that, particularly in laundry, we price ourselves off the market. It has been very volatile. The exchange rate going from 5 to 640. Now it's at 540. We price ourselves a bit outside.
We have corrected, but this correction takes some time to implement. And particularly in the categories that is very important for us, there has been some growth of what we call contact applicator, roll-ons and sticks. These formats have a revenue per use that is significantly lower than aerosol. And I believe we have promoted a bit excessively these formats. We are gaining a ton of share.
We are gaining close to 250 basis points share in Brazil, but we have affected the market growth due to the format change. So that's something that we need to rebalance. So I don't expect Latin America to be a great contributor in the second half. But our Latin American business is structurally very strong. We don't see any fundamental competitive issue beyond the laundry issue in Brazil that we are correcting. And from next year onwards, it should be back to normal.
And India is your second biggest market. You've got Priya in place now as the Head of HUL. You stepped up growth in the second quarter to 5% to 4% volume. What's your expectation medium term? What should India volume look like? And what are the building blocks to accelerate it further.
Well, as I said, I feel our position in India is incredibly strong. I always say that when I grow 7% my Hair business, I add my main competitor in Hair. So -- and that happens in many other categories. So Priya is a person I trust 100%. I brought her as my Chief Marketing Officer of Beauty & Wellbeing when I run the division, then she succeeded in Beauty. And I believe Priya will be a very important leader for Hindustan Liver because she knows India deeply. She ran their home care, Beauty, personal care.
But I believe differently to what has been our previous leaders in India, she has generated a view of the world with her experience as a global leader that is very important for the India of the future. Because big companies like Hindustan Lever can fall in the trap of become very insula and think that the model of the past is the one that will propel you into the future. So the economy in India should be growing 5% to 6% real GDP growth. I expect that in the long run, we should align our volume growth with that kind of level.
Now in the short term, our focus is try to get consistent growth in the level that we delivered in the quarter 2. So that's our ambition. Let's see how the market evolves. The market -- the government has taken some important measures, the Central Bank also. So there has been some stimulus in the economy. There is Food deflation in India that is important because it puts money in the pockets of hundreds of millions of people.
And we have made significant changes in our leadership team, also not only Priya, but -- we have brought in Foods, the CEO of Britannia, that is one of the most successful Food companies in India. And we have brought a CFO, the CEO of Hero Motorcycles that is one of the most important automotive companies in India with an incredible track record. So we have put a top-notch team there, and we are very confident about the future.
And final question, Fernando, before we do the breakout. Desirability at scale works well in Beauty and Well-being and Personal Care. But what about Foods? How do you do desirability at scale in Knorr or Hellmann's or Foodservice? And how much volume can you get out of Foods? And would you maybe kind of contrast Hellmann's versus Knorr versus Foodservice, the 3 big pillars? How do you think about that?
I don't believe that desirability is a Beauty concept. I feel desirability in Foods is fundamentally incredible indulgence, for example, or desirability in Home Care is premium experiences. The importance of fragrances, for example, in Home Care is bigger than ever. So I believe the concept of desire at scale is a concept of travel across the organization and packaging aesthetics and [indiscernible] that's something that works in every category. I think regarding Food Safe, I believe we have one of the best Food companies in the world.
If you look at the brand like Hellmann's, it's probably in one of the most dynamic verticals of Foods like it is condiments. If you look at what are the multiples that some condiments companies have, I believe this is not reflected in the valuation of Unilever. And Hellmann's is a machine. We have a 45% share here, 55% share in Brazil, a very strong share in Europe also. I feel Knorr is a bit more difficult animal because it's a bit less consistent. And I don't believe that the quality of our marketing in Knorr has been at the level of the quality of our marketing in Hellmann's -- and my challenge to the Knorr team when I visited them recently was, guys, you have to be the Dove of Food. You have to look like Dove, it looks today that is very different how Dove used to look 3, 4 years ago, but there is a lot of work to be done in Knorr, and we are not there yet.
The other important point about our Food business is we have a very strong Food service component there. And that Food service component that is close to 30% of our Food business has 30% in China, 30% in U.S. with huge potential of doors expansion. So do I believe that Foods can grow volume at the level of Beauty and Personal Care? The answer is not. Do I believe that Foods can grow volume? Yes. Do I believe that our Food business should be one of the best performer companies of Foods in volume growth, no doubt.
Okay. I was going to squeeze one more in on influencers, how many influencers do you now have? You said you want influencers everywhere in India and Brazil. And how do you -- what are the guardrails on that? Because it's -- does it increase risk?
We are building a massive infrastructure. I feel in our fireside chat, I said I want one influencer in every ZIP code of India, it has 15,000. We have now 12,000. In U.S. that, I have 8,000. In Liquid I.V. U.S., I have 17,000. So this is something that we are measuring in every single market in every single brand.
Risk profile is higher, of course, because in the past, you had absolute control of your communication. You were putting an ad in TV, was absolutely under your control. But what is the option? Staying with that model, that's not an option. So you have to live with a bit more risk. And of course, we have a very serious screening process of influencers in every market. And I believe a company like Unilever with the infrastructure we have, that's a potential competitive advantage versus smaller players. We can put that infrastructure in place. Other people cannot.
Okay. Thank you, Fernando. There's going to be a breakout with Unilever next door. If you want to join that, do move across. And here, we're going to be doing the Nestle fireside chat with Anna Manz. So thank you.
Thank you.
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Unilever — Barclays 18th Annual Global Consumer Staples Conference 2025
Unilever — Barclays 18th Annual Global Consumer Staples Conference 2025
CEO Fernando Fernández skizziert eine klare Neuausrichtung: Konzentration auf 30 Power‑Brands, Fokus auf Beauty/Personal Care, US/Indien, und „desire at scale“.
Kurzpräsentation gefolgt von Fireside‑Chat; Q&A behandelte Wachstum, Regionen, E‑Commerce und Portfoliomaßnahmen.
🎯 Kernbotschaft
- Kernaussage: Unilever ist jetzt categories‑led; die Transformation der Organisation und Portfolio‑Bereinigung sei weitgehend abgeschlossen, Ziel ist wieder konsistente Volumen‑ und Profitabilitätssteigerung durch Fokus auf starke globale Marken und schnellere Entscheidungs‑ sowie Ausführungsprozesse.
⚡ Strategische Highlights
- Portfolio: Konzentration auf 30 „Power Brands“, die 75% des Umsatzes tragen; Trennung der Eiscreme‑Sparte wird als abgeschlossenes Vorhaben beschrieben (als unterschiedliche Kapital‑/Saisonalitätsstruktur)."
- Geografie: US und Indien werden „Schwerpunktzentren“; nach Eiscreme‑Abspaltung sollen beide ~32% des Umsatzes vertreten sein; keine M&A außerhalb US/Indien geplant.
- Go‑to‑Market: „Desire at scale“ plus „perfect stores“; E‑Commerce‑Hubs: USA (Amazon), China (TikTok Shop), Indien (Quick Commerce); E‑Commerce bereits ~20% des Umsatzes.
🆕 Neue Informationen
- Guidance: Management bestätigt erwartete Underlying‑Sales‑Growth (USG) 3–5% und ein Underlying‑Operating‑Margin‑Ziel von mindestens 18.9%; Eiscreme wird ab Q4 als discontinued operations behandelt, Abschluss der Separation in November (im Vortrag angekündigt).
- Kostensenkung: Ziel von €800m Einsparungen bis Ende 2026; bis Ende dieses Jahres bereits ~€650m kumulativ realisiert.
❓ Fragen der Analysten
- USA‑Wachstum: Kritik an Nachhaltigkeit der hohen Volumenzahlen bei härteren Vergleichen; Management sieht 3%+ Volumen als erreichbar, 4% bleibt ambitioniert, keine Anzeichen von Retail‑Destocking.
- Regionale Risiken: H2‑Beschleunigung erwartet; China (Channel‑Shift) und Indonesien (Preiswettbewerb) zeigen unterschiedliche Erholung, LatAm bleibt volatil wegen Tarifen, Wechselkursen und Formatwechseln.
- Strategische Umsetzung: Fragen zu Influencer‑Risiken und zur Übertragbarkeit von „desirability“ auf Foods; Management nennt Screening, Safeguards und konkrete Marketing‑Investitionen (Hellmann’s vs. Knorr als Beispiel).
⚡ Bottom Line
- Fazit: Deutlich fokussiertere Unilever‑Strategie mit messbaren Finanzhebeln (Volumen, Mix, Beschaffung, Kosten) und klaren Prioritäten (Beauty, US, Indien). Anleger profitieren, sofern die Execution hält; Hauptrisiken sind regionale Makroverläufe und die operative Umsetzung in LatAm/China/Indonesien.
Unilever — Q2 2025 Earnings Call
1. Management Discussion
Good morning, and welcome to Unilever's second quarter trading statement for 2025. Thank you for joining us. I am joined today by Srinivas Phatak, our acting Chief Financial Officer. In a moment, Srini will take you through the details of the second quarter and first half results. I will then come back to talk more broadly about the continuing transformation of the business and how we see the remainder of this year and beyond.
First of all, let me set out what I see to be the key elements of our solid performance in the first half and, importantly, why these give us real confidence when it comes to delivery in the full year. There are 5 elements in particular that I would like to highlight.
First, the balance of our growth. We delivered underlying sales growth for the half of 3.4% and we did it with a good balance of volume and price. Volumes improved sequentially over the course of the half despite subdued markets with first half market volume growth at around 1.3%. Importantly, volume growth was broad-based and positive across all business groups.
Second, the continued structural strengthening of our gross margin that allowed further increase in the support of our brands with brand marketing investment highly competitive in the first half at 15.5% of turnover. Third, we continue to outperform markets in the developed economies. In North America, we delivered underlying sales growth for the half of 5.4% with volumes up 3.7%, while Europe remains strong, up 3.4% for the half.
Fourth, at the same time as outperforming in developed markets, we are also seeing a steadily improving picture when it comes to performance in emerging markets. This has been driven by our largest region, Asia Pacific Africa, which was up 3.5% in the first half and accelerated to over 5% growth in the second quarter. India, our second largest market, improved sequentially during the half. And as a direct consequence of the operational interventions made, we see improvements in both China and Indonesia and confidently expect both markets to accelerate further in the second half of the year.
Volume performance in Latin America was poor in the second quarter with the slowing markets and the need to increase prices to cover currency appreciation, but we are confident in the strength of our portfolio and operations in the region, and we expect recovery later in the year.
And fifth, it was a good half for Ice Cream both in terms of a strong competitive performance, but also in terms of getting the business ready for demerger later in the year. Srini will cover the final stages towards demerger a little later. Our first half results with a sustained strong developed market performance and emerging markets starting to improve give us real grounds for confidence for the second half of the year and beyond.
With that, let me hand over to Srini to take you through the detail of the results. Srini?
Thank you, Fernando. Underlying sales growth in the second quarter was 3.8%, a sequential improvement versus the first quarter. USG was balanced across volume and price with volume growth contributing 1.8%, a 50 basis point step-up versus quarter 1 and price growth of 2%. As a result underlying sales growth for the first half was 3.4% with volumes of 1.5% and price 1.9%. Price growth continued to step up as we responded to ongoing input cost inflation and currency movements.
All our business groups delivered positive volume growth on a 2-year CAGR basis. We delivered our multiyear objective of volumes of at least 2%. Our Power Brands, which contribute over 75% of the group turnover, grew 3.8% in the first half, including 1.6% from volume. Growth improved in the second quarter up to 4.4% with volumes above 2%. Strong performances included double-digit growth from Vaseline, Liquid IV, Nutrafol and Magnum and high single-digit growth from Dove and Comfort.
Before turning to the business groups, let me first provide some color on our performance across different geographies. Developed markets, which represented 44% of group turnover, continued to perform strongly with first half USG of 4.3%, driven by 3.4% volume and 0.9% price. We have now delivered 4 consecutive quarters of growth of about 4% in developed markets.
North America underlying sales grew 5.4% with 3.7% from volume. This reflects the ongoing impact of our multiyear portfolio transformation with standout performances from our Wellbeing brands and Personal Care, which is back to competitive growth. Share gains across key categories were supported by premium innovations, such as the ongoing success of sugar-free Liquid IV, whole body deodorants, and Hellmann's flavored mayonnaise and underpinned by a continued step-up to brand investment.
Europe grew underlying sales by 3.4% with 2.8% from volume. Growth was broad-based across markets, and we are winning share across the geography, including share gain in all of our top 5 markets. Performance was driven by Home Care, where the rollout of Wonder Wash and Cif Infinite Clean showcased the strength of our multiyear premium innovation strategy. And Ice Cream, which saw standout results from the new Magnum Utopia range. Personal Care delivered solid results with the successful launch of whole body deodorants.
Asia Pacific Africa, which represents 43% of group turnover, delivered underlying first half sales growth of 3.5% with 1.9% from volume and 1.6% from price. Growth strengthened in the second quarter, reflecting a step-up in performance across key markets. India performed well with 5% USG in second quarter largely driven by volume and continued share gains in a gradually improving market. Growth was led by our premium portfolio in Beauty & Wellbeing and Personal Care, while Home Care continued to deliver strong volume growth.
In Indonesia, which declined by around 5%, and China, we saw a low single-digit decline. We are seeing improvements to run rates as a result of our significant interventions in our key brand innovation plans, in channel distribution and in pricing execution. We expect further acceleration in Asia Pacific and Africa in the second half.
Latin America, which represents 13% of the group turnover, grew 0.5% with a 4.6% decline in volume. There are 3 important points to note here. First, pricing actions to offset currency movements weighed on volumes. While Argentina delivered growth, this was offset by a single-digit decline in Brazil and Mexico.
Market growth across the region remains subdued significantly below the prior year levels, reflecting a challenging macroeconomic environment. We are also lapping a high base as Latin America delivered high single-digit growth in the same period last year. However, it is important to highlight that our growth in Latin America remains competitive with continued share gains across the region.
Let me now turn to our business groups. Beauty & Wellbeing underlying sales growth was 3.7% in the first half, driven by 1.7% volume and 2% price. Volume growth remains resilient with a 2-year CAGR of 3.2%. Sustained strong momentum in our Wellbeing business led the growth. Core Skin Care delivered low single-digit growth and Hair Care and Prestige Beauty were flat. Beauty & Wellbeing volumes were also impacted by our ongoing corrective actions in Indonesia and China. We remain confident in delivering sequential volume improvements in the second half.
Wellbeing has now delivered strong double-digit growth for 21 consecutive quarters. Power Brands, Liquid IV and Nutrafol, continue to deliver exceptional performances fueled by a strong pipeline of innovations, high levels of brand investment and expansion of their global presence. Hair Care was flat. Dove grew mid-single digits, supported by a significant relaunch featuring cutting-edge fiber repair technology and a complete packaging redesign. This was partially offset by a decline in Clear, which was impacted by market conditions in China and by a volume decline in TRESemmé, where pricing actions are being implemented to restore desired price relativity.
Core Skin Care delivered low single-digit growth. Dove and Vaseline grew double digit led by premium innovations and a strong modern reach and persuasion programs, such as Vaseline's social-first Verified campaign where our scientists test and verify viral Vaseline hacks. Prestige Beauty was flat in the first half. Our most premium brands, Hourglass in color cosmetics; Tatcha, a luxury Japanese skincare brand; and K18, our biotech haircare brand continued to grow double digit. While the continued softness in the U.S. market weighed on the performance of brands like Dermalogica and Paula's Choice.
Underlying operating margin was 19.4%, down 60 basis points versus the prior year as we increased in marketing investment behind key innovations and market development.
Personal Care delivered a good first half with 4.8% underlying sales growth driven by 1.4% volume and 3.3% price. Our 2-year volume CAGR was 2.3% despite a softening of volumes in the second quarter, which reflected subdued macro conditions in Latin America and recent pricing actions to offset currency movements.
Dove, our largest brand, grew high single digit as premium innovations continued to perform strongly, driving both growth and consumer engagement. Deodorants grew low single digit. Dove and Dove Men+Care grew double digits, supported by the continued success of whole body deodorants, while Rexona was impacted by a weaker Latin America market despite significant share gains in the region.
Skin Cleansing grew low single digit with strong contributions from North America and India offsetting declines in Indonesia and China. Dove led our growth with a further rollout of its premium body wash, including new variants and new markets. The relaunch of Lifebuoy in India has slowed its decline, though further work is required to be done to return the brand to growth.
Oral Care delivered a mid-single-digit growth with growth in both Close-Up and Pepsodent, our 2 Power Brands, in the category. Underlying operating margin was 22.1%, down 90 basis points as gross margin improvement was offset by a step-up in brand investment focused on the U.S. and in the premium segments.
In the first half of the year, we announced a further strengthening of our Personal Care portfolio through bolt-on acquisitions. We acquired Wild, the refillable deodorant brand, and we signed an agreement to acquire Dr. Squatch, a high-performing male grooming brand with a loyal following and a standout digital engagement, particularly in North America. Both brands are highly complementary to our existing portfolio, filling gaps in the natural space and in the super premium segments.
Home Care underlying sales grew 1.3% with 1.1% from volume and 0.2% from price. Underlying sales growth stepped up to 1.8% in quarter 2 driven by a sequential improvement in Asia and continued momentum of our premium innovations in Europe. This was partially offset by a decline in Latin America.
Fabric Cleaning declined low single digit with modest decreases in both volume and price. Performance was impacted by a high single-digit decline in Brazil, Home Care's second largest market, where we suffered some competitive pressures in the laundry powders following pricing actions.
Despite these headwinds, innovation continues to drive momentum. Our short-cycle Wonder Wash laundry liquid continues to perform strongly and has now been rolled out to 22 markets and recently launched 2 new variants: Sensitive and Dazzling White.
Home & Hygiene performed well with Cif and Domestos both delivering strong growth driven by continued innovation in formats such as sprays and power foams. Fabric enhancers grew high single digits, supported by the success of Comfort CrystalFresh technology, which contributed to the brand's high single-digit volume growth.
Underlying operating margin was 15.5%, a decline of 80 basis points, due to a lower gross margin as we lapped a particularly strong prior year comparator, which benefited from carryover pricing and easing commodity costs.
Foods delivered competitive sales of 2.2% with 0.3% from volume and 1.9% from price. Growth improved in the second quarter led by continued momentum in Hellmann's, where the flavored mayonnaise ranges remain a key growth driver. Cooking aids grew low single digit driven by price. Volumes turned positive in the second quarter led by the largest brand, Knorr, which continues to lead in bouillon and seasonings.
Unilever Food Solutions was flat with positive volume offset by negative price. Growth in North America was partially offset by a decline in China. In China, out-of-home eating showed some improvement in the second quarter, but the overall market remains soft. Underlying operating margins improved by 100 basis points to 23.3%, reflecting disciplined execution of pricing, mix management and productivity.
Ice Cream underlying sales grew 5.9%, driven by a 3.8% increase in volume and 2% price growth. This was supported by the actions we have taken over the last 18 months to enhance our innovations of pricing and promotions and our operations. Both In-home and Out-of-home ice cream segments grew mid-single digits with positive contributions from both volume and price. Double-digit growth in Magnum led the performance, supported by the successful launch of its Utopia range and the continued momentum of snacking format, Bon Bons. Cornetto also performed well, growing high single digits.
Underlying operating margin declined by 40 basis points due to a gross margin decline; however, our operational improvements and pricing have offset most of the continued cost inflation of key commodities, particularly cocoa.
Over the past 18 months, we have been laying the foundations for the Ice Cream's future success as an independent company. The complex process of separation has progressed well, and today, we are pleased to confirm that, as of the first of July, Ice Cream began operating as a stand-alone business. The demerger of the Ice Cream will take place in mid-November.
Ahead of the demerger, on the 9th ninth of September in London, The Magnum Ice Cream Company will be holding a Capital Markets Day presenting the strategy and the value creation plan for the business. In October, shareholders can expect to receive Unilever's circular, which will set out further information on the demerger and the prospectuses will then be available around a week before the demerger.
We continue to believe that this business has an exciting future as a pure-play global ice cream business, and which brings me to the next steps by Unilever. We are announcing today our intention to retain a stake of just below 20% in The Magnum Ice Cream Company for a period of up to 5 years subject to necessary regulatory approval. Over time, the retained stake will be sold in an orderly and considered manner to pay for the separation costs and maintain capital flexibility through a reduction in net debt.
The retained stake demonstrates our support and belief in the future of The Magnum Ice Cream Company. As a part of the demerger process, we will be allocating debt between Unilever and The Magnum Ice Cream company. This is expected to result in a net debt-to-EBITDA ratio of approximately 2x for Unilever and a solid investment-grade profile of around 2.4x for The Magnum Ice Cream Company.
Subject to shareholder approval, Unilever intends to consolidate its share capital post the demerger of the ice cream company. This will be a technical adjustment and in line with market practice following similar situations, to preserve the comparability of our share price, EPS and DPS before and after the demerger. We will share further details in early October.
Let me now return to Unilever's performance at the group level. Turnover for the first half was EUR 30.1 billion, down 3.2% year-on-year. Underlying sales growth of 3.4% was more than offset by a negative currency impact of 4%. If currencies remain where they were on 28th of July, the currency impact on full year turnover would be between 5% and 6% and around 20 basis points on underlying operating margin.
While several currencies contribute to this outlook, it is worth noting that in quarter 2, the currency impact increased primarily due to the depreciation of the U.S. dollar versus the euro. We expect this euro-dollar dynamic to remain the largest contributor in the second half. We will continue to update you on this as the year unfolds.
Portfolio changes also reduced reported turnover with an impact of 2.5% from net disposals. Acquisitions contributed 0.2%, led by strong double-digit growth from K18 and the addition of Wild. This was more than offset by a 2.7% impact from disposals, including the sale of Elida Beauty completed in June 2024 and the exits of Unilever Russia and our water purification business both completed in October 2024.
In first half of 2025, we faced inflationary pressures from both commodities and currency, most notably in Ice Cream, Personal Care, and in Latin America. This stands in sharp contrast to the same period in 2024, where we experienced deflation and we benefited from carryover pricing. As indicated earlier, we have implemented calibrated price increases across our portfolio in response.
Our continued margin progression reflects the impact of several levers: volume leverage as we scale efficiently across categories. Superior mix driven by brand portfolio and channel optimization. Significant buying efficiencies unlocked through our advanced net productivity models and targeted value chain interventions across the supply chain. Cost-to-serve optimization underpinned by disciplined cost control and consistent execution across our supply chain and commercial operations.
We have maintained a sharp focus on allocating at least 55% of our capital expenditure towards margin-accretive initiatives, and we are seeing the benefits in both production and logistics costs. This positions us well for continued margin resilience and supports our ambition to deliver quality growth over the medium term.
Underlying operating margin was 19.3%, down 30 basis points, reflecting a step-up in brand and marketing investments. We have leveraged our strong gross margins and productivity gains to reinvest behind our brands. Brand and marketing investment increased by 40 basis points to 15.5% of turnover reflecting our continued commitment to competitive brand and innovation support.
Notably, 100% of the incremental BMI as a percentage of turnover was directed towards our power brands with over 80% of that increase focused on Beauty and Personal Care. Overheads improved by 10 basis points as productivity gains and tighter cost control more than offset inflationary pressures and the costs associated with the setting up and running Ice Cream as a stand-alone business.
Our productivity program is significantly ahead of expectations, and we now expect to realize approximately EUR 650 million in cumulative savings by year-end. This is EUR 100 million above the guidance we shared with our quarter 1 results. Underlying operating profit was EUR 5.8 billion, a decline of 4.8% versus the prior year. Underlying earnings per share was EUR 1.59, a decline of 2.1%. Lower year-on-year net finance costs were driven by reduced cost of debt and increased pension income.
Net finance cost as a percentage of average net debt was 2.5%, and we continue to expect this to be around 3% for the full year. Tax contributed 1.4%. The underlying effective tax rate for the first half decreased to 25.2% from 26% in the prior year. This was primarily due to lower unrecognized losses and other one-off items. Our full year guidance remains unchanged at around 26%.
We completed our latest round of share buyback of EUR 1.5 billion at the end of May. Share buybacks contributed 1.5% to the earnings in the first half. Lower tax and finance costs and the benefit of share buyback was more than offset by a 5.1% adverse impact from currency movement.
Free cash flow for the first half of 2025 was EUR 1.1 billion compared to EUR 2.2 billion in the prior year due to lower operating profit, Ice Cream separation costs and higher working capital to support supply chain resilience during the period of tariffs uncertainty. Capital expenditure and income tax remained broadly flat. We are confident in our full year free cash flow delivery and continue to expect free cash flow conversion of around 100%. With more certainty about tariffs, the increases in the stockholding in the first half will be reversed during the second half.
As a part of our capital allocation priorities, we continue to pursue targeted acquisitions to sharpen our portfolio focus and capture growth opportunities in attractive segments. In April, we completed the acquisition of Minimalist, a premium actives-led beauty brand that supports the evolution of our Beauty & Wellbeing portfolio in India. As mentioned earlier, we also acquired Wild in April and signed an agreement in June to acquire Dr. Squatch, both aligned with our strategy to strengthen our presence in high-growth premium segments and channels. In March, we also announced the sale of nonstrategic asset, The Vegetarian Butcher, reflecting our focus on businesses with potential to be scaled.
And finally, we continue to deliver capital returns to our shareholders, both through dividends and share buybacks. The quarterly interim dividend for second quarter is up 3% versus quarter 2 2024 and in line with quarter 1 2025 dividend. And as I mentioned earlier, we've completed our EUR 1.5 billion share buyback program announced in February at the end of May.
With that, over to you, Fernando.
Thank you, Srini. As I said at the outset, this results put us on track to deliver our full year outlook for 2025 on both the top and bottom line. On growth, we expect underlying sales growth to be within the range of 3% to 5%. Our growth in the second half will outpace the first despite subdued market conditions, supported by continued outperformance in developed markets and already a stronger momentum in emerging markets, particularly Asia.
On the bottom line, we anticipate an improvement in underlying operating margin for the full year with second half margins of at least 18.5%, a significant improvement versus the second half of 2024, which can be explained by volume growth leverage, higher productivity and interventions in the value chain of key materials.
Of course, we remain agile as we expect that the macro and currency environment will remain uncertain. However, we are confident in the outlook we are sharing today, first, because our performance in the developed markets is built on increasingly strong foundations and is being sustained. We have just delivered our fourth consecutive quarter of underlying sales growth in excess of 4%. This outperformance is not happening by chance. It is a direct consequence of the focus in our Power Brands and the investments we have made.
In North America, for example, our performance is driven by the continuous transformation of the portfolio with Beauty & Wellbeing and Personal Care representing more than 75% of our U.S. business after the demerger of Ice Cream. The pruning of nonstrategic brands or brands in the value segment of our portfolio has supported our growing presence in premium, high-growth spaces with a strong digital commerce footprint. And in Europe, we are seeing the benefits of our increased focus with our performance led by premium innovations from Persil Wonder Wash to Cif Infinite Clean to whole body deodorants.
Second, at the same time, as we have momentum in the developed markets, we see clear signs of pickup in the emerging markets. This has been led by our biggest region, Asia Pacific Africa. The actions we have taken in both China and Indonesia are yielding improvements, which we expect to accelerate further in the second half. And momentum is building in India, where we have recently appointed a new head of the business, Priya Nair, who takes over on 1st of August after having successfully led our global Beauty & Wellbeing business.
Priya combines a deep understanding of our Home and Personal Care business in India that she successfully ran for many years with the knowledge of international markets that is necessary to keep our portfolio in tune with a significant consumer needs and channel shifts already visible in the market.
Weakening economic conditions are impacting our business in Latin America and, in particular in our 2 biggest markets: Brazil and Mexico. While conditions will remain challenging, we expect to see some improvement during the second half.
Taken overall, however, the momentum in the developed markets and the improvement we are seeing in emerging markets give us confidence that growth will accelerate in the second half of the year. This acceleration is part of the work we are doing for 2025, but also to set the foundations as we look further ahead.
And as we do that, we are very clear of the 2 overriding objectives, namely that we run the company for multiyear volume growth of at least 2% and to consistently expand our gross margin. The delivery of these 2 objectives translate into expected mid-single-digit underlying sales growth and modest margin improvement that we believe will provide top third returns to our shareholders. And as we pursue these metrics, we will do so as a simpler, more focused company, one with stronger fundamentals and a clearer strategic direction. Post demerger with Ice Cream, Unilever will be a EUR 52 billion business with a structurally higher margin profile, improved returns and strong cash generation.
On 2024 financials, our gross margin will be 46.7%, up 160 basis points; underlying operating margins of 19.4%, up 100 basis points; and return on invested capital, 19.1%, up 100 basis points with cash conversion of around 100%. In half 1 2025, Unilever, excluding Ice Cream, sustained this growth momentum with a 2-year compound annual volume growth of over 2%, 3% in the case of Power Brands. The strategic shift that we are making position us very well to deliver consistent high-quality growth with greater agility and sharper execution.
Let me now share a bit on the transformation journey I am leading to turn Unilever into a consistently high-performing business. It is a transformation founded on 6 principles: first, continuing to shift the portfolio towards Beauty & Wellbeing and Personal Care. And in that context, you have Srini in talk about the recent acquisitions of Minimalist, Wild and Dr. Squatch. Second, we are increasingly set up for success in our 2 biggest markets, the United States and India. We will invest disproportionately to ensure we get the full benefits of Unilever's scale and advantaged portfolio footprint in these markets, delivering above group average volume growth.
Third, we are shifting resources decisively in the direction of premium science-based innovation, responding to the consumers' increasingly insatiable desire for brands that are premium, whether in the experience they provide, the indulgence they grant or the convenience they offer.
Fourth, the concept of desire at scale is so core now to the way we think about elevating our brands and innovations that we intend to make it central to every brand in every geography, all part of putting our brands to the service of making new markets, new segments, new benefits, new formats.
Fifth, we are bringing operational excellence back to the heart of the business in our determination to make Unilever a marketing and sales machine both online and off-line. And sixth, under this transformation, we will play to win because winning is habit forming. We will invest in the development of our people to help make this happen while, at the same time, being uncompromising when it comes to appointing the best talent and ensuring accountability for performance.
These are the principles that are guiding our transformation, and the benefits are already evident in our first half performance. We look forward to sharing further details with you in the months ahead. In the meantime, let me just set out briefly today how many of these principles come together in the features and performance of one particular brand, Vaseline, as it really does encapsulate how we see the future.
No brand is more emblematic of our core than Vaseline. After all, it has been around for 155 years. Yet in recent years, it has been on a remarkable journey, pioneering the kind of desire at scale thinking we want now to replicate across all our brands. And you see the results of this journey on the screen here: 11% compounded annual growth rate over the last 4 years, growing volumes over 10% both in 2024 and in the first half of 2025. Its biggest market, the U.S. Its biggest expansion plan, India.
From a tired and dated-looking brand just 10 years ago, it is becoming a true global power brand. This journey has been highly instructive when we talk about desire at scale. First, it has put breakthrough science at the heart of its proposition. As for example, with the use of cutting-edge serum technologies and invisible sun protection factor in products like Gluta-Hya.
Second, the aesthetics of the brand have been significantly stepped up, from the packaging to the performance to advertising, everything screams premium. And it scores equally high on another dimension that today's increasingly discerning consumers regard as key sensorials, which are evident in the brand's light instantly absorbable lotions.
From a tired and fragmented design platform a few years back, the brand now has a cohesive and distinctive health and beauty look across all platforms. And we are also using a modern approach to scale the brand with more focus on content at scale in what others say and influencers. Whether it is Vaseline Verified social-first hacks campaign, which won recently 9 awards at Cannes or culturally relevant tie-ups such as with the hit series, The White Lotus, Vaseline is leading the way when it comes to new models of reach and persuasion.
More on this to come as we are steadily bring desire at scale to every brand in every geography. But from what I have shared today, I hope you can see that. The principles guiding our transformation are clear and so too are our objectives: to deliver multiyear volume growth of at least 2% and consistent gross margin expansion. Our financial profile post demerger is well placed to support this ambition with improvements anticipated in profitability and returns.
With that, let me briefly recap before taking questions. We delivered a resilient performance in the first half of this year. Moreover, we are confident that growth will accelerate in the second half. The building blocks are in place to ensure this happens. As a result, we are on track for our full year outlook for 2025. We are confirming today that the demerger of Ice Cream will take place in the middle of November as well as our intention to retain a stake of just below 20% in the business.
And finally, the transformation of Unilever is not just on track, it is accelerating. We are very clear on the desire at scale principles that underpin this journey, and we are equally clear on what we must deliver: sustained volume growth and consistent gross margin expansion. The next phase is about execution in the front line, sharpening our focus on becoming a true marketing and sales machine.
And with that, we look forward to taking your questions.
[Operator Instructions]
Good morning, everyone, and thank you for being with us today. I'm here with Srini. We have delivered a solid set of results in the first half and would like to reinforce our confidence in delivering our 3% to 5% top line growth outlook for 2025. We take good balance between volume and price and operating margin for the second half of at least 18.5%, more than 100 basis points up versus the operating margin of second half last year.
Just as a reminder, our full year outlook includes Ice Cream; however, I would like to highlight that the top line outlook holds also for the remaining company excluding Ice Cream, and that both our gross margin and operating margin will be higher and will increase more in the remaining company when excluding Ice Cream.
With that, Jemma, we can take questions.
Thanks, Fernando. Our first question comes from Celine at JPMorgan.
2. Question Answer
Well, Fernando, since you mentioned the ex Ice Cream performance, so ex Ice Cream H1 was growing at 3% with 1% volume. Do you expect to see the ex Ice Cream acceleration -- the acceleration you mentioned in volume showing into the ex Ice Cream portfolio in the second half of the year, i.e., could we be in the 4% to 6% range? And if you could talk about the H2 volume acceleration that you are -- that you flagged in the presentation on both Personal Care and Health and Wellbeing division. That would be my first question.
Yes. We run the business with the intention of delivering volume growth about 2% for our remaining company, and we are very confident that we will achieve that in the second half. Our intention is to do that. There are several factors that give us confidence to acceleration of growth in the second half. The market volume growth has slightly improved from quarter 1 to quarter 2. It was 1.2% in quarter 1, went to 1.4%. We don't expect a reversal of a trend. All the regions with the exception of China and Latin America show higher market volume growth in the quarter 2 versus quarter 1.
I feel the second point is our UBS, our unmissable brand superiority scores are improving. We have close to 60% of our portfolio strengthening brand power. We are outperforming in developed markets. We see an acceleration of markets in India, where we're also gaining shares and growing extremely fast in the fast-growing channels like quick commerce. We have increased investments in our brands, and we will sustain highly competitive BMI levels between 15%, 16% of our revenue at the time in which we have seen some of our competitors slashing investment down. As you could see in the quarter 2 SGA of many competitors. We have a strong progress in gross margin that allow us to increase the delivery -- to increase fuel for increase the BMI.
And finally, we have a very, very strong innovation plan, one of the best in many years. It's hitting markets between April and September in most of our regions, I can call, whole body deodorants, the geographical expansion of Wonder Wash in laundry, Cif Infinite Clean, Dove hair relaunch between many, many others. So I would like to highlight also that our run rates today, our sales run rates, the current run rates could allow us to deliver this acceleration of growth in the second half. We expect significant contributions to growth from Indonesia, China that have been significant drags in the past.
So we are confident in this higher volume growth in the second half, particularly in the remaining company. We are not complacent about it. We will remain agile. We will adjust our plans if necessary. But we believe really that we have the right place -- the right tools in place to perform.
Could you allow me a second question?
Yes. Please, go ahead.
Yes. So I will leave -- I just wanted to go on M&A. You did a few deals, including Dr. Squatch. So if you could explain to us what you saw in that brand and what you think is the resilience of that brand in the long run. And then we know whether now that the -- you feel that you have enough on your plate in terms of the acquisition you've made? Or you think that with the disposal of Ice Cream, you are willing to step up the M&A agenda?
We are convinced of our strategy of bolt-on M&A. We continue piling assets in the Beauty and Personal Care space and the Wellbeing space particularly in the U.S. with the intention of really building a portfolio of American brands with great potential to travel internationally. We have very clear criteria of what type of brands we look for. We look at digitally native brands, alternative brands with superior functionality, with strong clinicals, with a strong presence in digital commerce.
And Dr. Squatch fits all these kind of criteria. It's a brand that is growing fast. It will fill a gap that we had in our portfolio in the premium segment in deos in the U.S. and in skin cleansing in the U.S., despite the fact that we have made significant progress and we are back to share gain both in skin cleansing and deos in the U.S. and also in the premium segment. But we believe that this brand really provides us with a significant weapon in the male grooming space. And we are very happy in the announcement of acquisition that, as you know, is subject to regulatory approval.
We have also acquired Wild in the natural space, a refillable deodorant. That brand is based in U.K., but making a strong entry in U.S. also. And it's another way of really protecting our portfolio in categories in which we have global leadership and leadership in the U.S. also.
Our next question comes from Warren at Barclays.
So yes, 2 for me. First one is, Fernando, can you dive a bit more into emerging markets? Clearly, what we've got here today, Latin America a bit worse, Asia a bit better. So on Latin America, volume is down 6%. But what's happening in Mexico and Brazil? It looks like you're taking pricing ahead of competition. Previously, you talked about destocking in Brazil. How should we think about the outlook for Latin America in the second half of the year? What's happening on the whole powders liquids transition? Just to understand a bit on the ground, what you're seeing.
And then the second one is really on the Asia recovery. It's good to see India picking up in the second quarter versus the first quarter. Can you maybe do a little tour of India, Indonesia and China? I mean, would you expect, for example, India to continue to step up growth in the second half compared to the second quarter, which is already a step-up compared to the first quarter? So a little bit on the kind of EM piece Lat Am versus Asia.
And then the second one, I guess, is just on the performance of the U.S. There's obviously a lot of moving pieces in the U.S. with channel shift, consumers, some destocking. I mean I'm quite interested to know what you're seeing particularly in Personal Care. Are we seeing -- we're clearly seeing a slowdown in prestige in the U.S. Do you expect that to continue into the second half? What's happening to kind of the market share competitiveness in the U.S.?
Good. Let me start, Warren, with Lat Am, and then I will give the word to Srini that will cover Asia in detail. It has been a weak quarter in Lat Am for us. We have been lapping very, very strong comparators and markets are under pressure at the time in which we had to increase prices to cope with a sizable devaluation of currencies. The Brazilian and Mexico economies are experiencing a significant slowdown, extremely high interest rates in Brazil, remittances into Mexico down after 11 years of growth, tariffs uncertainty in both countries that -- all these have not been helping.
As a result of all this, the market volume growth to which Unilever is exposed in the region, our turnover-weighted market volume growth moved from 7% growth in half 1 2024, 3% in half 2 2024 to flat in half 1 '25 and negative in the quarter 2. I feel important point to highlight that as our shares are strong in the region, we have had gains in shares in Lat Am in the last 6 quarters at an aggregated level. There is only one significant exception in the short term, is Laundry Brazil. I have to recognize that we have scored some own goals there. We went too far with our pricing in the powder format. We lost competitiveness.
This has led to some share loss and to some excess of stock in the trade. We have already corrected our pricing in powders. And in a market where there is a fast transition from powders to liquids, we are rolling out our very successful European Wonder Wash mix in quarter 3. So we expect a quick return to competitiveness in Laundry in Brazil and overall a significant improvement in South America.
I would like to highlight also probably the other 2 largest business in the regions that are Deodorants and Foods. In Deodorants and Foods, our shares has been extremely strong part in deos across the whole region. In Foods, particularly in condiments Brazil, where Hellmann's is going from strength to strength, but we have seen a sharp deceleration of the deos market growth. And we have seen also some slowdown of the Cooking Aids market in Mexico, where, as you know, Knorr has close to 75% share.
So in aggregate, this is not something we have not seen in Lat Am before. Markets in Lat Am, given the volatility of the economy there, tend to operate outside the long-term potential growth range, sometimes above, sometimes below. We will do what we have done always, that is focus on protecting our leadership positions. We will restore our strategic pricing relativity where necessary, like the case of laundry powder, and we will keep innovating in our brands. So the markets will turn. Our expectation is that markets will get better by the end of the year. But let's see. Srini, India, Indonesia and China?
Thanks, Warren. I think it's -- we've been calling about our emerging markets being a strength for us, notably the Asia Pac. And we've also told you earlier that we will see positive growth coming up in half 2. Actually, quarter 2 is a good proof point of it, where our growth rates are actually in excess of 5% in the Asia Pac region. And that starts to give us a good flavor in terms of the trajectory that we are on.
If I pick up India. In our last call, we had told you that, look, we don't see any more additional headwinds. There is tailwinds coming through given the macros, disposable income, various measures taken by the government, that has really started to play. On a MAT basis, we see volume stability. And if you've actually seen the market growth in the last 12 weeks, we see an improvement. There has also been a big work, which has happened in terms of the portfolio transformation, where we are actually investing behind the market makers, beyond the core portfolio.
When we add up all of this, we've started to see a step-up in volume. We are also investing behind both core and in the future formats. And then now you start to see that India has actually got into volumes of upwards of 4. It's broad-based. The important element is that we see good performance in Home Care, where we see high single-digit volumes. We have seen the headline growth rates pick up both in Beauty and in Personal Care, and some of the drag in Foods is sequentially actually getting better.
From a channel perspective, very strong plans, not just on the general trade but on quick commerce and e-commerce. In e-commerce, our sales are growing in double digit. In quick commerce, we have actually doubled our business, and that's becoming a larger contribution. That again starts to become a tailwind for us as we look at this growth opportunity. So at an aggregate, we feel quite confident and comfortable with the India growth trajectory, and we will expect this to do well. So we will gain shares, we are gaining shares. So there's a lot of confidence in India.
If I come to Indonesia, you have also seen that today they published their results. Again, this is where we said we are making good progress on fundamentals as well as on the brand measures. On the fundamentals, if you really see, we made all the stock corrections. Our service levels are up by about 26%. We have price stability, which is enabling us to increase actually direct coverage in general trade and improving assortment. We've also reset our cost base through multiple programs, which is actually giving us the fuel to start to invest behind these businesses. You start to see that the sequential trajectory of volumes is getting better.
Our volumes are slightly negative in quarter 2 better than half -- quarter 1. And we are confident that in half 2, we will come into positive trajectory just by holding our run rates. But more important, there is reason for us to be excited. When you look at some of the future formats such as Beauty & Wellbeing, there is 11% of that business, which is all about future formats, skin, serums. And business is actually growing 36%. So this is just not a fundamental reset of the operational metrics, but we have now started to see some green shoots in terms of real brand measures coming through and brand growth coming through.
And a quick one on China. We've always said that in the sequence, we will start to see Indonesia go much faster and better than China. We are comfortable with how China is progressing. On a RemainCo basis, we are close to flat volumes in quarter 2. A lot of fundamental work in terms of go-to-market has already been done, and we are getting good confidence in terms of run rates and, therefore, growth in China. We have to admit that the China market is slightly challenging. And I think, Fernando will touch upon it. If there are 2 places where the market growths are a little under pressure, it's Latin America and China. Notwithstanding that, given the fundamentals and given the run rates, we are confident of China also returning to growth in half 2.
Good. And regarding U.S., Warren, I feel the performance we have been having in North America, we have already 4 consecutive quarters of volume growth above 4% at a time in which markets have been visibly tougher. I believe it's a reflection of the profound transformation we have done in our portfolio. The setup of what we call a U.S. for U.S. innovation model and a huge focus in strengthening relations with the retailers, showing them our ability to grow markets. After the separation of Ice Cream, our Beauty & Wellbeing, our Personal Care business will represent more than 75% of our revenue in the U.S. It is an advantaged growth footprint. And as I mentioned to Celine before, we will keep investing organically and through M&A to go deeper in that direction.
In the first half of the year, Beauty & Wellbeing, we have had some exceptional performance in Wellbeing. Double-digit growth in both Liquid IV and Nutrafol. Both brands are approaching the $1 billion revenue mark for the year. In Personal Care, as I mentioned before, we have regained market share. We are gaining share again in skin cleansing and in deos. And very importantly, we have had a significant improvement in our position in the super premium segment that, as you know, has been a long-standing issue. There are issues also in the U.S. We have a weak quarter in Hair Care.
We made an unsuccessful attempt to reposition pricing TRESemmé shampoos in the U.S. This has already been corrected. And we also take the decision, a conscious decision to focus our portfolio behind our Power Brands: Dove, TRESemmé, Nexxus and SheaMoisture. And this has basically triggered the delisting -- the initiation of a listing of some unprofitable Dove Hair Care brands in the U.S. like Axe Hair or Love Beauty and Planet.
I would like to highlight also the impact of our focus in partnership with customers. We have just received the results of the most popular annual retailer survey, it's called Advantage Survey. We are run #1 supplier in Personal Care, #1 in Foods, #3 in Beauty. We have never achieved that before. This is a very different U.S. business to the one we used to have years ago, and we are very confident in our prospects there.
Our next question comes from Callum at Bernstein.
Firstly, I wanted to talk to you about the organizational kind of redesign that you announced last November with the sort of segmentation of the business into top 24 markets and One Unilever markets. I don't think you spoke about that at all today on the presentation. So my question is, how is that process progressing? Is the new structure now fully in place? Or are you still implementing that? And have you started to see any of the benefits yet? Just hoping you can give us a little bit of an update there.
And then my second question, if that's okay. I just wanted to build on Celine's question about M&A. I guess, more broadly, my question, rather than being specific to Dr. Squatch or Wild, et cetera, is there's obviously a huge amount going on in the business today; from new leadership, organizational redesign, the Ice Cream spin, food divestitures and now these new acquisitions as well. So my question here is what would you say, Fernando, to investors who are concerned that there's a risk of too many plates spinning, I guess, in the business today?
Thank you. Let me start by organization. It's true. We have organized ourselves in top 24 markets, and from market 25 onwards, we run it in a One Unilever basis. We believe that the biggest markets deserve the focus and specialization of a category-led organization. And for market 25 onwards, we don't have enough critical mass to make that happen. We have landed the divisionalization of our sales force in the top 24 markets. We have 63 different sales force now. This is a key, key priority in the business. We initiated that in January 1. It is completed.
I cannot say that I'm absolutely happy with that. There is significant progress that have to be made. I believe that in the last 3 years, we have made significant, significant improvement in our product development and in the management of our category strategies and our brands' innovation plan. But execution has to improve in the markets, and this is the reason that we have decided on this divisionalization.
In the One Unilever markets, it's going very, very well. We have grown both in quarter 2 and in half 1 in this market close to 5%, more precisely, 4.9% with 3.2% under -- sorry, with 1.6% underlying volume growth and 3.2% pricing. We are running these markets now with an organization that is 35% smaller. So this business has become accretive in profit to Unilever also and it's a taker of innovation from the category-led organization that runs our top 24 markets.
Regarding M&A, our responsibility is to keep doing a rotation in our portfolio that fundamentally expose us to higher growth. I believe the most important metric of any business is a turnover weighted market volume growth, the market volume growth at which business is exposed. We want to consolidate our market volume growth exposure in the U.S.
And also, I believe that one of the fundamental strategic issues of Unilever is the fact that we are in certain way a federation of local and regional brands. And building a strong portfolio in the U.S. give us the possibility of building a portfolio that is more cohesive and more consistent globally with American brands that travel internationally into the premium segment, into the digital commerce channel. So in fast-moving consumer goods, you have to do many things and you have to do all them fast. So we are taking on that challenge and we are confident that we can manage that.
Our next question comes from Olivier at Goldman Sachs.
Just 2 questions first. First one, going back to the margin guidance, and the implied a strong progression that you are going to have in H2. Is there any particular divisions or regions where it's going to be more pronounced? And then secondly, on -- just coming back on Ice Cream and on the demerger, the fact that you will retain a 20% stake, which you will sell over time, will the proceeds be helping essentially to reduce Unilever debt? Or is there any tax liabilities arising from the spin-off that you will have to pay?
Yes, Srini?
Olivier, I think first, it's important to highlight the quality of margins and quality of profitability. I think that's the more important element for me. This is coming through from the right levers that we exercise, which is really volume, superior mix, absolute world-class savings coming through from our procurement organization and a cost discipline end-to-end and cost to serve, and really our repositioning of our capital expenditure, which has happened towards savings.
Along with that, there has been an enhanced focus around productivity. We are actually now cumulatively talking about our organization productivity savings at EUR 650 million, which is EUR 100 million over and above what we achieved or what we told you earlier. This is actually giving us, and most important element for us is that we are investing competitively behind our businesses, between 15% and 16%. And we will keep this going into half 2.
What gives us confidence into half 2 to at least from the reason for us calling out an 18.5%? The levers and drivers that I spoke about remain intact. Commodity outlook is relatively stable notwithstanding some variations to ForEx. We have good covers, physical as well as financial instruments. Having said that, there is a bit of an uptick when it comes to the cost in half 2 versus half 1. So when we take both of these and continue to invest behind our business, we will improve margins. We should also say that our half 2 guidance actually includes Ice Cream's. And therefore, there is a mix effect, which has played out slightly adverse.
Coming back to your question, so therefore, there is enough ammunition for us to do the right things for the business, invest behind the business, invest behind our growth and enhance margins. Will this play out very differently across the business groups? Nothing material that we would like to call because the profile of the margins is different in each of the business groups. There are some dynamics which are slightly different, investments levels which are different, and we will do that with agility. At this stage, I don't believe we need to make the distinction between business groups, but appropriate to say that we are adequately invested behind each of them and delivering the expansion.
On the second part, there is a strategic element to the stake, which Fernando can touch upon. As far as we are concerned on the stake, this will be a little below 20%. We will have to hold this at a maximum period of 5 years as per the U.S. IRS guidelines, and we will stick to that. We have said that we will look to reducing the stake in an orderly fashion. The purpose for the reduction of the stake is clear. The costs which are coming or the on costs which are coming from the demerger, that will be first element. There will be on cost, which is separation, some tax costs or the second element would be really to pay down our debt. These are the 2 objectives, and that is what we intend to do with the proceeds.
Yes. And just to say that the retention of our stake just below 20% shows the confidence we have in the potential of the ice cream company as an independent business. That was exactly what we said in March last year when we decided the demerger of the company, that we saw that the ice cream company could thrive as an independent company with a tailor-made business model to develop. And we believe that, that will happen and the results that we are having in the first half of the year show that we are increasing competitiveness that the business has made significant progress in terms of innovation and execution.
Coming back to the margin, I would just like to highlight something. The times of Unilever trading off lower and competitive investment in our brands to deliver some more profit are gone. We will protect the investment behind our brands, and we consider gross margin expansion, consistent gross margin expansion the backbone of our financial plan to provide us with the fuel to allow us for that competitive investment. We will keep investing competitively. We believe that the levers that we have achieved now of around 15% to 16% are the right one. But we will not compromise on that.
Our next question comes from Guillaume at UBS.
I mean, for my first question, maybe to follow up on what you've just said, Fernando. Your BMI levels, because they increased again in the first half, 15.5%, more than 200 basis points above the levels of 2022. So do you think you currently have the right share of voice and that the current level of BMI gives you a material competitive advantage? Or maybe given how competitive the environment is and also your ambition to drive desire at scale, should BMI continue to grow ahead of sales and continuing in the second half of 2025 in particular?
And maybe related to that, I mean, we hear a lot of your competitors talk about an increase in the number of new product launches this year, particularly in the second half. Is it something that you will also do? Or are you still more focused on fewer but bigger and better innovations?
And then my second question is on the Foods division. Because of your 5 global business units in the first half, Foods was the only one to achieve some improvement in underlying operating margin, and it was quite significant. I think it was around 100 basis points. So can you maybe touch on the main drivers behind this strong uptick? And maybe whether going forward, we should view Foods as a key margin improvement engine for Unilever because you've got strong productivity programs there trying to simplify the portfolio and maybe less of a need of a step-up in BMI in that business?
Cool. Thank you, Guillaume. Let me start with the Foods question. It's true. We have had a significant acceleration of volume growth and of margin in Foods. And I believe when you look with the prints of most food companies, I believe that is a very, very competitive performance. I believe that our food business has an advantaged growth footprint. It's a very concentrated business. Hellmann's and Knorr represents 60% of our business in Foods, 2 very big brands. And foodservice is a very strong business even if this year, we are having a more flattish performance in foodservice, particularly because it is a business that has close to 30% exposure to China and the market there has been a bit softer.
So it's a good performance in Foods. We are happy with that. Hellmann's is going from strength to strength. We mentioned significant, very significant share gains in Brazil and in the U.S. We have very, very strong leading positions there. These are the 2 biggest markets of Hellmann's. And in Knorr, we are really -- we have more work to do in Knorr. I believe the brand doesn't have the level of coherence and consistency that we need. But we are making significant improvements there. So it's a business that provides accretive margin to Unilever, significant cash, has very, very high return on invested capital. So it's the reasons that we are very happy, and we believe it's one of the best food business in the world even if it's not one of the largest.
In the case of your first question regarding the BMI levels, the level of investment. We have really increased our investment level significantly from 2022 onwards. There is an implicit recognition that the levels at which we were investing 3 years ago were absolutely uncompetitive. We feel much more comfortable now with the level of investment between 15% and 16%. Of course, part of that increase is mix related. Our Beauty & Wellbeing and our Personal Care business has been growing faster than the rest of the portfolio, and they are more demanding in terms of the level of investment behind the brands that you need. Measuring share of voice now is very difficult, particularly in the context of explosion of digital media. But I believe that the most important metric for us is the strengthening of our UBS, our unmissable brand superiority scores. We have now 60% of our revenue, improving UBS.
In terms of product launches, we continue focus in doing stuff with impact. So we prefer to really focus in our Power Brands that you have seen grown above the average of the group in the quarter 2. We are doing big, big initiatives and, fundamentally, we are rolling it out faster. The best example probably is Wonder Wash in Home Care, in which we will be in close to 50 countries by the end of this year after initiating the process in Europe with a lot of success. So that's basically what I can say about BMI levels, good levels of support. We feel comfortable with that, somewhere between 15% and 16%. As a result of that kind of increased investment and more quality in the innovation and in the brand management that we are having, we see our brands strengthening, we see our shares improving.
The next question comes from Jeremy at HSBC.
So 2 from me. The first one is could you just give us a bit more of a kind of a wrap up of your market shares across the business and where you think you are relative to your end markets, something on the -- sort of percent gaining and then just where you are relative to end markets? And then the second one is, could you go to a bit more detail on the volume performance in Personal Care? So obviously, it was quite robust growth for the division in the quarter, but pretty much all of that gain came from pricing. So what was it that led to the volume slowdown in PC, so kind of all Lat Am? Or was there some slowdown in other elements of the business and what you'd expect for the second half there?
Thank you, Jeremy. Market shares, the picture I can give you is that we are gaining -- I feel you look at the same numbers I look at. I feel many of you publish Nielsen data. And I believe it's very clear that our performance in U.S. and Europe is significantly above the market, so we are gaining shares in U.S. We are gaining shares in Europe and we are gaining shares in India. So these are 3 of our most important markets, and we are with a positive trajectory in share there.
I would highlight again the fact that we came back to share gain in deos and in skin cleansing in U.S. This has been a long-standing issue. We have put a lot of focus there in developing our presence in the premium segment, and we are very pleased with the development that we are having with our business there. In Latin America, as I mentioned before, we have in the short term some decline in laundry powders, but in the rest of the categories we are in a positive momentum. And aggregated shares has been positive in Latin America for 6 quarters now. Of course, we have been losing share in Indonesia. We have been losing some share in China. And Southeast Asia is relatively flat, slightly down in a category like Hair Care, but nothing significant.
Regarding the volume performance in Personal Care; again, our sales in Personal Care are very, very strong. We have significant grades growth across most markets. Dove performance that you know is close to 40% of our Personal Care business is very, very robust, 8% growth. I think we have now close to 7, 8 quarters with more than 8% growth in that. However, I believe Personal Care is very exposed to Latin America, and there was a sharp deceleration of the deos market in the last few quarters. The last quarter was something like minus 5% in volume. That is completely an outlier. We expect that to recover.
And also, I would say that the price increases that we put both in Latin America and in skin cleanse in India, in the case of Latin America, to deal with significant depreciation of currency; and in the case of skin cleanse in India, to deal with a significant palm oil inflation, put some kind of a break in our volumes. But we believe this is a short-term thing, we are confident in the power of our portfolio in Personal Care, and we expect Latin America in Personal care, the markets to really come back, if not in the quarter 3, probably in quarter 4. So that's basically the picture we have in performance in Personal Care.
Our next question comes from Jeff at BNP.
Just one question, if I may. On retaining the 20% stake, I'm just a little bit confused as to why you're doing this. You talk about costs, et cetera, but I can't see the RemainCo would have any great issue shouldering any cost. So could you just kind of flesh out a little bit why exactly you're going to retain this 20% stake?
Jeff, we are very, very confident in the trajectory of the Ice Cream business as an independent company. We wanted to provide some stability also for the business in the beginning. We have decided net debt levels for both Ice Cream and the remaining company, and this will be communicated in the Capital Markets Day later in the year. And the retention of the stake is fundamentally related with that.
And as Srini said before, we will dispose that before 5 years, this regulatory constraint we have, and we will do it in an orderly manner to fundamentally pay for some of the separation costs, some of the tax leakage and, of course, to reduce debt also. So that's everything we can say. But as I mentioned before, very, very confident in the potential of the Ice Cream company, significant growth opportunity and also a significant expansion of EBITDA possible in that business. I will definitely keep my shares.
Our next question comes from Sarah at Morgan Stanley.
I've got 2. The first one was on tariffs. You highlighted some inventory builds for supply chain management and tariffs and so on at the half year stage. Can you just give us an update on how you think you're going to be affected by tariffs and whether -- what impact that's having on your second half margin guide?
And the second one, Fernando, struck by your comments about wanting to shift more into Beauty & Personal Care and so on. And obviously, you've been doing M&A to sort of further that and the organic growth much. I guess the question would be, to what extent are you considering more disposals to kind of further accelerate that shift?
So on the tariffs part, it's good to clarify that most of our supply chain is actually localized. But we did have items of packaging material and some critical raw material coming out of various markets, which are subject to tariff. While at an overall aggregate level, tariffs was absolutely a manageable number for us and still is and, therefore, we don't have to specifically call it out. It's in the realms of what we manage is inflation. The important element for us was to really ensure supply resilience.
When we had this lot of macroeconomic uncertainty coming from tariffs, where we wanted to protect ourselves was really supply security so that we could have enough stocks to produce and sell and distribute. So our stocking up was predominantly led by having that stock flexibility and not so much from a cost angle. That's the reason we took upon inventory. Now having experienced this volatile world for a few months, we're reasonably confident to really bring down and optimize the inventory, and we'll do that. But on the tariffs question, yes, it's not something which is really material for us at an aggregate and well within our margin guidance for half 2.
Yes. And regarding M&A and disposals, I have been very clear about our priorities I call it more Beauty, more Personal Care, more U.S., more India, more premium, more e-commerce. That's the way we want to shift our portfolio. And disposals play a role in accelerating that shift. We have a plan of around EUR 1.5 billion to EUR 2 billion of disposals. It's a combination of fundamentally local brands in Europe Foods and around EUR 0.5 billion of laundry and sustainable competitive positions in One Unilever markets, small markets in which we don't have leading positions in laundry. .
We have already announced several disposals in the last year or so, Unox, Zwan, Conimex, The Vegetarian Butcher, and we have many, many process in play now. But we will dispose this business, protecting value for our shareholders. And they are not in a fire sale and we will ensure that we get enough value for that.
Our next question comes from David at Jefferies.
Two from us. One more broader, one more detailed, I guess. Just the broad one, just on pricing levels, are there any categories or markets where you feel that prices are too high? And I'm just thinking that a lot of competitors in the U.S. are talking about consumer revolt on pricing levels given the rise in the last couple of years. India, you seem to be taking pricing down a little bit to stimulate volumes. Indonesia, you're resetting as well. So with margin now looking like over 20% ex Ice Cream, that's a pretty high level versus the past, is there any way where you feel like there is a risk that, that margin needs to come down and/or pricing needs to come down to be more competitive and restimulate volumes?
And then the more detailed question was just on the spin again. The tax leakage, I think you talked before about there is a tax leakage even with a spin setup. Can you quantify that today what the actual tax payment will be?
David, thank you. On pricing, I have mentioned before, there are a couple of, I would say, category country sales in which we probably have gone too far. In the case of Laundry Brazil, we increased pricing. We have close to 65% share there in laundry powders. When there is significant cost and significant currency devaluation, we usually lead with pricing in the market. It usually takes 8, 12 weeks for competition to follow. That's a kind of historic norm. It has not been the case. And when competition don't follow, we reset the strategy in pricing to this higher level because we will never allow people to take volume on pricing from us.
In the case of U.S., we have 2 different situations. One, we've tried to reposition pricing in Dove Hair and in TRESemmé with significant relaunches. In the case of Dove Hair, has been very, very successful, a significant uplift in our pricing, elevation of the quality of our brand. In the case of TRESemmé where we have done that with success in styling. In the case of shampoo and conditioner, we have not been so successful and we have rolled back our pricing to ensure competitiveness and protect our volumes. So these are the places in which, I would say, there has been correction in pricing down.
In the case of India also, not triggered by us but triggered by a competitor, there was a decrease of liquids of around 17% that we already commented in the quarter 1. Volume reaction to that has been very, very significant. We landed that pricing even before our competition and we have seen a significant increase in our volumes in Home Care in India.
Regarding the spin and the tax leakage, we will not give details at this stage. I feel we have given all the information that is necessary. And of course, there will be more information coming along the year, particularly in the Capital Markets Day of Ice Cream on September 9.
Our next question comes from Vika at Bank of America.
I'll be quick. First of all, are you still targeting hard currency EPS growth in 2025? And could you help us think about your return on invested capital improvement? You are talking about 100 basis points coming from Ice Cream. At the same time, in Ice Cream presentation, if I recall correctly, management was talking about 23% return on invested capital for Ice Cream itself. How should we add up those 2 numbers, please?
Vika, thank you for that. Listen, the commitment to hard currency earnings for us is a multiyear priority. It's a strategic priority, and we are absolutely committed to that. There should be no debate on that. From a 2025 perspective, look, we said in quarter 2, 60% of the impact of currency is coming from a translation effect. It's really how euro-dollars is playing out. If we were a dollar reporting company, it wouldn't have been there. But we do know that, that will get also higher into half 2. Having said that, you've heard us talk about our margins. You've talked about the gross margins, the investments, the overheads.
We've also spoken about growth. And growth is actually a big leverage to really drive the right financial shape. When we look at all of these elements, if we don't see a further deterioration in the translation effects of euro-dollar, our intention is to aim and deliver positive hard currency earnings even in 2025. But we will not do anything which is going to jeopardize our business model. We will not under-invest just to hit a number, but we will do the right things. But our intention and aim will be to really look at hard currency earnings.
On the return on invested capital, this is what I will call, it's either an accountant's delight or a nightmare. It really comes down to how we are really looking at some of the intangibles treatment when it comes to Unilever and when it comes to the Ice Cream company. The accounting standards dictate for us to have goodwill or intangibles looked at between Ice Cream and Foods because that was a combined segment for us. So when we did that, the ROIC, you see what you see. Therefore, when we carve out Ice Cream, our ROIC improves.
Ice Cream has the flexibility to go back historically and actually start to look at only those acquisitions, which were pure-play. They have taken that flexibility. And as a consequence of that, they are reporting a higher number. If you see net addition, and this is the accounting work, but both views are right. But from an economic perspective, if we look forward, I don't think it really materially makes a difference. Unilever ROIC goes up by about 100 basis points. Ice Cream will start their story with a revised asset base, and they have, therefore, indicated somewhere around 21%, 22%. We're very happy to do a follow-up because it's slightly technical, but be rest assured, economically it's absolutely fine.
Next question comes from Tom at Deutsche.
Fernando, I hope, the knee is feeling better. Just on the channel shifts in the U.S., I mean, Amazon is, by far and away, the fastest-growing channel for you for most people. How are you allocating A&P differently to grow on Amazon versus growing on Walmart? What's the sort of lineage or linkage between your A&P and growing on Amazon? And then just on the productivity side, sorry if I missed it earlier, but are you in a position now that you are actually getting the 100 basis points productivity benefit over COGS this year and going forward, is that something to rely on now, please?
Clear. Thank you, Tom. Regarding channel shifts, there is a big evolution in how to reach consumers. And I talk a lot about the new models of reach and persuasion. And retail media plays a very important role. Amazon today is not only an important channel of sales for us, but it's also an important channel of discovery for our brands. The same with Walmart and the same with our retailers in the U.S. We are having a good run in Amazon, in Walmart. We are investing heavily in key retailers in the U.S. And our performance in U.S. is showing that also the model of deploying our investment is really working well.
We -- our exposure to e-commerce in the U.S. is very high because close to 50% of our prestige Wellbeing business in the U.S. is e-commerce, a combination of direct-to-consumer like Nutrafol, a significant presence in Amazon or in Walmart.com or in the other sites of the retailer. So we see the platforms of a retailer a significant source of awareness, a significant source of recommendation in which your exposure to ratings and reviews has to be very, very strong. And that requires a good exposure of your brands. And when we talk about perfect execution, we talk about perfect execution online and off-line. Regarding productivity, Srini, do you want to cover that?
So there are 2 elements, Tom, if we understood the question correct. In one way, we had always said that from a buying and a procurement perspective, our intention and our teams are really trying to beat the market by at least 100 basis points when it comes to buying efficiencies. That is something which is absolutely going on track, and we are delivering to that. And that's also, therefore, becoming a good source of gross margin expansion for us.
When you look at it from an angle of some of our fixed cost in the supply chain, there, we have a mindset of really having an absolute cost budget, volume leverage, and we aim and intend to really drive 2% to 3% reduction in absolute cost that gives us leverage. When you talked about overheads line, because productivity is an end-to-end phenomenon, there we have already spoken to you about how we are increasing our savings from about EUR 550 million to EUR 650 million. Suffice to say, between all the 3 levers progressing very well, and that actually is giving us the right margin structures and, therefore, our financial shape.
I would like to add, Srini, on this, that I believe that the improvement we are having -- a structural improvement in gross margin with a significant focus in our what we call supply chain, controlled costs, manufacturing and logistics and the progress we have done in delivering our productivity savings at overheads level after announcing the separation of Ice Cream is fundamentally showing a different culture in the company. So it's just -- this is a new Unilever when it comes to cost discipline. We have a real, real discipline in place, and we are very pleased with the development of our cost control both at product level and overhead level.
Jemma, I probably can wrap with a few messages. We delivered a solid first half, good levels of growth, balance between volume and price, all which is in positive volume growth. Our gross margin is structurally improving. It give us fuel to keep increasing investment in our brands. And as a result of that, our Power Brands are strengthening, and we are outperforming markets in regions like U.S. and Europe with the most demanding retailers and the most demanding consumers.
We see an acceleration of growth in the second half with sustained performance in developed markets and improvement in emerging markets, particularly in India, Indonesia and China. And I want to highlight again what Srini mentioned, we will not take operational decisions in a rush based on big currency swings. But if the euro-dollar exchange rate remains at current levels, our intention is to deliver earnings growth in hard currency for the year.
With that, thank you very much. I'm looking forward to seeing you soon.
Thank you.
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Unilever — Q2 2025 Earnings Call
Unilever — Q2 2025 Earnings Call
Unilever bestätigt das Ziel 2025 (USG 3–5%) und kündigt die Ice‑Cream‑Demerger‑Termine an; Währungs- und Lateinamerika-Risiken bleiben.
📊 Quartal auf einen Blick
- Umsatz H1: €30,1 Mrd. (‑3,2% berichtigt wegen Währung; Underlying Sales Growth (USG) +3,4% H1, Q2 +3,8%).
- Volumen/Preis: H1 Volumen +1,5%, Preis +1,9%; Q2 Volumenbeitrag 1,8%, Preis 2,0%.
- Marge: Underlying operating margin ~19,3% (H1), Underlying operating profit €5,8 Mrd.; EPS €1,59 (‑2,1%).
- Cash & Buybacks: Free Cash Flow H1 €1,1 Mrd. (vorjahr €2,2 Mrd.); Buyback €1,5 Mrd. abgeschlossen; Dividende Q2 +3%.
- Produktivitätsziel: kumulative Einsparungen ~€650 Mio. bis Jahresende (+€100 Mio. vs Q1‑Guidance).
🎯 Was das Management sagt
- Portfolio‑Fokus: klare Ausrichtung auf Beauty & Wellbeing sowie Personal Care; Wachstumsschwerpunkt USA und Indien.
- Investitionspolitik: Brand & Marketing Investment (BMI) nachhaltig hoch bei ~15–16% des Umsatzes; Management will nicht zu Investitionskürzungen greifen.
- Ice‑Cream‑Plan: Ice Cream als eigenständiges Unternehmen seit 1. Juli operativ; Demerger Mitte November, Unilever behält <20% für bis zu 5 Jahre, Erlöse zur Deckung von Trennungskosten und Schuldenreduktion.
🔭 Ausblick & Guidance
- Wachstum: Full‑Year USG bestätigt bei 3–5%; RemainCo‑Ausblick soll ebenfalls in diesem Rahmen liegen.
- Margen: H2‑Marge mindestens 18,5%; mittelfristiges Ziel: Volumenwachstum ≥2% p.a. und konsistente Bruttomargen‑Expansion.
- Währungsrisiko: Wenn Wechselkurse per 28. Juli bleiben, wäre Full‑Year Umsatz‑Impact ~5–6% und ~20bps Margenwirkung; Management strebt positive Hard‑Currency‑Ergebnisse an, sofern keine weitere deutliche Verschlechterung.
❓ Fragen der Analysten
- Emerging Markets: Kritik an Lateinamerika (Laundry Brasilien: Preisreset nach Wettbewerbsverlust); Management erwartet Erholung H2, roll‑out von Wonder Wash als Gegenmaßnahme.
- Asien‑Dynamik: India‑Momentum stark (E‑commerce/Quick Commerce), Indonesien zeigt operative Erholung, China noch herausfordernd aber auf Stabilisierungskurs.
- M&A & Fokus: Bolt‑on‑Akquisitionen (Minimalist, Wild, Dr. Squatch) untermauern Premium‑Strategie; disposals ~€1,5–2 Mrd. geplant, um Portfolio zu schärfen.
⚡ Bottom Line
- Für Aktionäre: Ergebnis und Guidance bestätigen die strategische Neuausrichtung hin zu höherwertigen, wachstumsstarken Marken; Productivity‑Upside, Buybacks und Dividendenerhöhung stützen Renditen. Währungseffekte und kurzfristige Schwäche in Lateinamerika/China bleiben Hauptrisiken; der bevorstehende Ice‑Cream‑Demerger schafft ein fokussiertes, margenträchtigeres RemainCo mit klarer Kapitalallokationsstory.
Finanzdaten von Unilever
Umsatz
Der Umsatz stellt die Summe aller Einnahmen eines Unternehmens z. B. für dessen Produkte oder Dienstleistungen dar.
Umsatz (TTM) einfach erklärtDirekte Kosten
Direkte Kosten sind die Kosten, die direkt im Zusammenhang mit der Herstellung des Produkts oder der Dienstleistung entstehen.
Bruttoertrag
Der Bruttoertrag gibt an, wie viel vom Umsatz nach Abzug der direkten Herstellkosten im Unternehmen verbleibt. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der Bruttomarge (engl. Gross Margin).
Brutto Marge einfach erklärtVertriebs- und Verwaltungskosten
Die Vertriebs- & Verwaltungskosten (engl. Selling, General & Administrative expenses, kurz SG&A) beinhalten alle Aufwände für Marketing und den Verkauf sowie die allgemeine Verwaltung des Unternehmens.
Forschungs- und Entwicklungskosten
Die Forschungs- und Entwicklungskosten (engl. research & development costs, kurz R&D) geben Auskunft darüber, wie viel das Unternehmen in die Forschung und die Entwicklung seiner Produkte investiert. Vor allem prozentual vom Umsatz und im Vergleich zu direkten Wettbewerbern sind die Kosten interessant.
EBITDA
Das EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) ist der Gewinn des Unternehmens vor Zinsen, Steuern und Abschreibungen. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von der EBITDA-Marge.
Abschreibungen
Abschreibungen stellen Wertminderungen von Vermögensgegenständen des Unternehmens dar (z.B. durch Abnutzung von Maschinen).
EBIT (Operatives Ergebnis)
Das EBIT (engl. Earnings Before Interest and Taxes) ist der Gewinn des Unternehmens vor Zinsen und Steuern, das auch als operatives Ergebnis bezeichnet wird. Berechnet man den prozentualen Anteil vom Umsatz, spricht man von
der EBIT-Marge.
Nettogewinn
Der Nettogewinn stellt den Gewinn oder Verlust nach Abzug aller Kosten dar.
Nettogewinn einfach erklärtaktien.guide Premium
| Dez '25 |
+/-
%
|
||
| Umsatz | 43.558 43.558 |
4 %
4 %
100 %
|
|
| - Direkte Kosten | - - |
-
-
|
|
| Bruttoertrag | - - |
-
-
|
|
| - Vertriebs- und Verwaltungskosten | - - |
-
-
|
|
| - Forschungs- und Entwicklungskosten | - - |
-
-
|
|
| EBITDA | 9.864 9.864 |
4 %
4 %
23 %
|
|
| - Abschreibungen | 1.167 1.167 |
23 %
23 %
3 %
|
|
| EBIT (Operatives Ergebnis) EBIT | 8.697 8.697 |
1 %
1 %
20 %
|
|
| Nettogewinn | 8.167 8.167 |
65 %
65 %
19 %
|
|
Angaben in Millionen GBP.
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Firmenprofil
Unilever Plc beschäftigt sich mit der Herstellung und dem Verkauf von Konsumgütern. Das Unternehmen ist in den folgenden Segmenten tätig: Beauty and Personal Care, Foods and Refreshment und Home Care. Das Segment Beauty and Personal Care bietet die Kategorien Hautreinigung, Haarpflege, Hautpflege und Deodorants an. Das Segment Foods and Refreshment verkauft Eiscreme, Bohnenkraut, Dressings und Tee. Das Segment Home Care umfasst die Kategorie Textilien und eine breite Palette von Reinigungsprodukten. Das Unternehmen wurde am 1. Januar 1930 von Antonius Johannes Jurgens, Samuel van den Bergh und William Hulme Lever gegründet und hat seinen Hauptsitz in London, Vereinigtes Königreich.
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| Hauptsitz | Vereinigtes Königreich |
| CEO | Mr. Fernandez |
| Mitarbeiter | 93.732 |
| Gegründet | 1930 |
| Webseite | www.unilever.com |


