Luxury automakers like Ferrari and Porsche offer attractive financial performance due to consumers' willingness to pay high markups for prestige. Ferrari has delivered over 600% returns to investors since its IPO in 2015, while Porsche's performance has been lackluster. Porsche has a more reasonable valuation compared to Ferrari and offers a margin of safety for investors.
Stuttgart-based sportscar maker Porsche delivered 4% fewer vehicles globally in the first quarter of 2024 compared to 2023, it said on Wednesday, citing a challenging market in China and customs-related delivery delays in North America.
Porsche reported negative results for 2023 but showed improvements in operating profit and margin. The company's investments in new models and BEV technology come at a price, impacting the bottom line. Despite risks related to the cyclical environment and ownership structure, Porsche's brand image and global presence offer upside potential.
I am going to try to make this as uncomplicated as possible. This story is not about Volkswagen; it's about Porsche Automobil Holding SE — but VW is a critical piece of the puzzle.
Porsche will not take part in a fierce discount battle in the weakened Chinese market, and is instead sticking to its principle of maintaining premium prices even if it costs the luxury carmaker market share.
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