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        <div class="me-2"><a class="text-gray" data-turbo-frame="_top" href="/aktien/Snap-US83304A1060">Snap</a></div>
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      <a target="_blank" rel="nofollow" href="https://www.proactiveinvestors.com/companies/news/1094057?SNAPI">Snap AR glasses debut sends shares lower on high price tag concerns</a>
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        Snap Inc (NYSE:SNAP) shares fell about 4% following the company&#39;s unveiling of its new augmented reality (AR) glasses, Specs, as investors weighed the high price tag and uncertain consumer demand against the company&#39;s long-term vision for wearable computing. The company introduced Specs at the Augmented World Expo in California, positioning the device as its first consumer-facing standalone AR ...
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      <a target="_blank" rel="nofollow" href="https://www.forbes.com/sites/katehardcastle/2026/06/17/snap-smart-glasses-hit-the-market-at-2195-as-ar-wearables-reach-inflection-point/">Snap Smart Glasses Hit The Market At $2,195 As AR Wearables Reach Inflection Point</a>
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        After a decade of experiments, the smart glasses category is moving from curiosity to contest
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      <a target="_blank" rel="nofollow" href="https://www.businessinsider.com/snap-specs-ar-glasses-debut-price-2026-6">Snap finally unveiled its Specs AR glasses, and the $2,195 price tag is raising eyebrows</a>
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        Snap unveiled its Specs AR glasses with EyeConnect at a Long Beach conference. The internet is balking over the $2,195 price tag on the Specs.
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      <a target="_blank" rel="nofollow" href="https://nypost.com/2026/06/16/business/snap-unveils-specs-augmented-reality-glasses-how-much-do-they-cost/">Snap unveils ‘Specs&#39; augmented reality glasses with $2,195 price — and goal of replacing smartphones</a>
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        Featuring about four hours of battery life, Specs will be capable running apps via an overlay that will blend seamlessly as the user goes about their daily life, according to Snap.
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      <a target="_blank" rel="nofollow" href="https://www.businesswire.com/news/home/20260612154498/en/Snap-Inc.-Debuts-SPECS-Augmented-Reality-Glasses-to-Make-Computing-More-Human/">Snap Inc. Debuts SPECS Augmented Reality Glasses to Make Computing More Human</a>
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        LOS ANGELES--(BUSINESS WIRE)--Snap Inc. (NYSE: SNAP) today unveiled SPECS, a wearable computer built into see-through augmented reality glasses. SPECS are available for pre-order today at SPECS.COM for $2,195 with a $200 refundable deposit, and are expected to ship this fall in the United States, United Kingdom, and France. “SPECS are the beginning of a new era in computing,” said Evan Spiegel,...
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      <a target="_blank" rel="nofollow" href="https://www.reuters.com/business/finance/snap-ceo-spiegel-defends-specs-long-term-bet-pushes-back-against-activist-2026-06-16/">Snap CEO Spiegel defends Specs as long-term bet, pushes back against activist pressure</a>
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        Snap CEO Evan Spiegel told Reuters the company&#39;s new Specs augmented-reality glasses are ​part of its long-term strategy, pushing back on activist ‌investor demands to shut down or spin off the cash-burning unit behind the device.
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      <a target="_blank" rel="nofollow" href="https://www.reuters.com/technology/snap-bets-life-beyond-smartphones-with-2195-specs-augmented-reality-glasses-2026-06-16/">Snap bets on life beyond smartphones with $2,195 Specs augmented-reality glasses</a>
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        Snap on Tuesday launched its first augmented-reality glasses for consumers at a hefty price of $2,195, pitching the device as the future of how people interact with technology in the AI age.
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      <a target="_blank" rel="nofollow" href="https://www.cnbc.com/2026/06/16/snap-unveils-2195-specs-ar-glasses-spiegel-bets-on-post-smartphone.html">Snap unveils $2,195 AR glasses as CEO Evan Spiegel bets on post-smartphone future</a>
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        Snap is launching Specs, the company&#39;s first AR glasses geared toward the broader public instead of developers. The glasses cost $2,195 with a $200 refundable deposit, and are expected to ship later this year.
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